{"id":9899,"date":"2018-07-23T10:16:41","date_gmt":"2018-07-23T10:16:41","guid":{"rendered":"https:\/\/kiencang.net\/?p=9899"},"modified":"2022-08-04T14:41:06","modified_gmt":"2022-08-04T07:41:06","slug":"local-seo","status":"publish","type":"post","link":"https:\/\/kiencang.net\/local-seo\/","title":{"rendered":"Local SEO l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn l\u00e0m \u0111\u01a1n gi\u1ea3n (nh\u01b0ng \u0111\u1ea7y \u0111\u1ee7)"},"content":{"rendered":"<p>B\u1ea1n c\u00f3 mu\u1ed1n doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a m\u00ecnh c\u00f3 th\u1ee9 h\u1ea1ng cao tr\u00ean b\u1ea3n \u0111\u1ed3 Google, Bing, Apple, v\u00e0 c\u00e1c m\u00e1y t\u00ecm ki\u1ebfm \u0111\u1ecba \u0111i\u1ec3m kh\u00e1c kh\u00f4ng? B\u1ea1n \u0111ang \u0111\u1ecdc \u0111\u00fang th\u00f4ng tin c\u1ea7n thi\u1ebft r\u1ed3i \u0111\u1ea5y!<\/p>\n<p><!--more--><\/p>\n<p>46% (t\u1ea5t c\u1ea3) t\u00ecm ki\u1ebfm tr\u00ean Google l\u00e0 v\u1ec1 \u0111\u1ecba \u0111i\u1ec3m.<\/p>\n<p>Tuy nhi\u00ean c\u00f3 \u0111\u1ebfn 56% c\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111\u1ecba ph\u01b0\u01a1ng (local retailers) th\u1eadm ch\u00ed c\u00f2n ch\u01b0a c\u00f4ng b\u1ed1 danh b\u1ea1 (th\u00f4ng tin) Google My Business c\u1ee7a h\u1ecd.<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/unclaimed-google-my-business.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9900 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/unclaimed-google-my-business.png\" alt=\"ch\u01b0a c\u00f4ng b\u1ed1 v\u00e0o Google My Business\" width=\"678\" height=\"318\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/unclaimed-google-my-business.png 678w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/unclaimed-google-my-business-300x141.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/unclaimed-google-my-business-585x274.png 585w\" sizes=\"(max-width: 678px) 100vw, 678px\" \/><\/a><\/p>\n<p>Khi ch\u01b0a c\u00f4ng b\u1ed1 danh b\u1ea1 (listing) Google My Business, b\u1ea1n s\u1ebd th\u1ea5y d\u1ea5u hi\u1ec7u n\u00e0y b\u1edfi s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u1ee5m t\u1eeb &#8220;<em>Own this bussiness \/ B\u1ea1n s\u1edf h\u1eefu doanh nghi\u1ec7p n\u00e0y?<\/em>&#8221; li\u00ean k\u1ebft trong k\u1ebft qu\u1ea3 c\u1ee7a Bi\u1ec3u \u0111\u1ed3 Tri th\u1ee9c (Knowledge Graph).<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/ban-so-huu-doanh-nghiep.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9986 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/ban-so-huu-doanh-nghiep.png\" alt=\"b\u1ea1n s\u1edf h\u1eefu doanh nghi\u1ec7p n\u00e0y?\" width=\"428\" height=\"248\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/ban-so-huu-doanh-nghiep.png 428w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/ban-so-huu-doanh-nghiep-300x174.png 300w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/><\/a><\/p>\n<p>Th\u00f4ng tin n\u00e0y d\u00e0nh cho nh\u1eefng ai ch\u01b0a n\u1eafm r\u00f5: C\u00f4ng b\u1ed1 v\u00e0 t\u1ed1i \u01b0u danh b\u1ea1 Google My Business c\u1ee7a b\u1ea1n l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a local SEO. N\u1ebfu 56% doanh nghi\u1ec7p th\u1eadm ch\u00ed c\u00f2n ch\u01b0a c\u00f4ng b\u1ed1 danh b\u1ea1 GMB c\u1ee7a h\u1ecd, t\u00f4i nghi ng\u1edd h\u1ecd \u0111\u00e3 l\u00e0m nhi\u1ec1u th\u1ee9 kh\u00e1c&#8230;<\/p>\n<p>Th\u1ebf nh\u01b0ng, d\u00f9 c\u00f4ng b\u1ed1 danh b\u1ea1 Google My Business l\u00e0 \u0111i\u1ec3m t\u1ed1t l\u00fac b\u1eaft \u0111\u1ea7u, th\u1ef1c t\u1ebf c\u00f2n R\u1ea4T NHI\u1ec0U th\u1ee9 kh\u00e1c li\u00ean quan \u0111\u1ebfn local SEO.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 6 chi\u1ebfn thu\u1eadt hi\u1ec7u qu\u1ea3 \u00e1p d\u1ee5ng t\u1eeb l\u00fac b\u1eaft \u0111\u1ea7u cho \u0111\u1ebfn cu\u1ed1i.<\/p>\n<p>C\u00f9ng b\u1eaft \u0111\u1ea7u n\u00e0o.<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/stop-tam-dung.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9987 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/stop-tam-dung.png\" alt=\"stop, t\u1ea1m d\u1eebng\" width=\"312\" height=\"320\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/stop-tam-dung.png 312w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/stop-tam-dung-293x300.png 293w\" sizes=\"(max-width: 312px) 100vw, 312px\" \/><\/a><\/p>\n<p><em>T\u1eeb t\u1eeb \u0111\u00e3, tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u l\u00e0 m\u1ed9t ch\u00fat l\u01b0u \u00fd t\u1eeb ng\u01b0\u1eddi d\u1ecbch:<\/em><\/p>\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, c\u00f3 r\u1ea5t nhi\u1ec1u v\u00ed d\u1ee5, v\u00e0 \u0111\u1ec3 cho d\u1ec5 hi\u1ec3u h\u01a1n t\u00f4i s\u1ebd c\u1ed1 g\u1eafng \u0111\u01b0a th\u00eam c\u00e1c v\u00ed d\u1ee5 g\u1ea7n g\u0169i v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc Vi\u1ec7t Nam ho\u1eb7c Vi\u1ec7t h\u00f3a m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 g\u1ed1c. T\u00f4i s\u1ebd \u0111\u00e1nh d\u1ea5u (*) c\u00e1c v\u00ed d\u1ee5 m\u00e0 ng\u01b0\u1eddi d\u1ecbch b\u1ed5 sung v\u00e0o.<\/p>\n<p>Tuy v\u1eady \u0111a s\u1ed1 v\u00ed d\u1ee5 t\u00f4i \u0111\u1ec3 nguy\u00ean b\u1ea3n, v\u00e0 \u0111\u1ec3 b\u1ea1n n\u1eafm r\u00f5 h\u01a1n t\u00f4i s\u1ebd gi\u1ea3i th\u00edch m\u1ed9t ch\u00fat <em>\u0111\u1ecba \u0111i\u1ec3m<\/em> m\u00e0 t\u00e1c gi\u1ea3 th\u01b0\u1eddng xuy\u00ean \u0111\u1ec1 c\u1eadp trong b\u00e0i vi\u1ebft n\u00e0y. \u0110\u00f3 ch\u00ednh l\u00e0 th\u00e0nh ph\u1ed1 c\u00f3 t\u00ean Sheffield.<\/p>\n<p>Th\u1eadt may l\u00e0 t\u00f4i c\u00f3 th\u1ec3 t\u00ecm th\u00f4ng tin ti\u1ebfng Vi\u1ec7t kh\u00e1 \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 th\u00e0nh ph\u1ed1 n\u00e0y <a href=\"https:\/\/www.hotcourses.vn\/study-in-the-uk\/city-focus\/du-hoc-anh-tim-hieu-thanh-pho-sheffield\/\">\u1edf \u0111\u00e2y<\/a>. Theo \u0111\u00f3 \u0111\u00e2y l\u00e0 th\u00e0nh ph\u1ed1 l\u1edbn th\u1ee9 5 \u1edf n\u01b0\u1edbc Anh v\u00e0 c\u00f3 v\u0103n h\u00f3a v\u00e0 m\u00f4i tr\u01b0\u1eddng s\u1ed1ng kh\u00e1 t\u1ed1t. Th\u00f4ng tin nh\u01b0 th\u1ebf l\u00e0 \u0111\u1ee7. B\u1ea1n bi\u1ebft th\u1ee7 \u0111\u00f4 \u1edf n\u01b0\u1edbc Anh l\u00e0 London. \u0110\u1ec3 d\u1ec5 t\u01b0\u1edfng t\u01b0\u1ee3ng, h\u00e3y ngh\u0129 Sheffield gi\u1ed1ng nh\u01b0 th\u00e0nh ph\u1ed1 Nam \u0110\u1ecbnh c\u1ee7a Vi\u1ec7t Nam.<\/p>\n<p>Ngo\u00e0i ra, trong b\u00e0i h\u01b0\u1edbng d\u1eabn \u0111\u01b0\u1ee3c d\u1ecbch n\u00e0y, n\u00f3 g\u1eb7p kh\u00f3 kh\u0103n nh\u1ea5t \u0111\u1ecbnh v\u1ec1 s\u1ef1 t\u01b0\u01a1ng th\u00edch gi\u1eefa hai m\u00f4i tr\u01b0\u1eddng, b\u1ed1i c\u1ea3nh c\u1ee7a 2 \u0111\u1ea5t n\u01b0\u1edbc nhi\u1ec1u kh\u00e1c bi\u1ec7t. Do v\u1eady kh\u00f4ng ph\u1ea3i th\u1ef1c h\u00e0nh n\u00e0o c\u0169ng \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c ho\u1eb7c c\u00f3 hi\u1ec7u qu\u1ea3 \u1edf Vi\u1ec7t Nam. Trong tr\u01b0\u1eddng h\u1ee3p nh\u01b0 v\u1eady, ng\u01b0\u1eddi d\u1ecbch s\u1ebd b\u1ed5 sung l\u01b0u \u00fd \u0111\u1ec3 b\u1ea1n \u0111\u1ecdc \u0111\u01b0\u1ee3c bi\u1ebft.<\/p>\n<p>OK, gi\u1edd ch\u00fang ta m\u1edbi th\u1ef1c s\u1ef1 b\u1eaft \u0111\u1ea7u!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d72689d5a\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d72689d5a\"  type=\"checkbox\" id=\"item-6577d72689d5a\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/local-seo\/#Local_SEO_la_gi\" title=\"Local SEO l\u00e0 g\u00ec?\">Local SEO l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/local-seo\/#%E2%80%9CGoi_Snack%E2%80%9D_dia_phuong_cua_Google_Cac_ket_qua_tim_kiem_tu_nhien\" title=\"&#8220;G\u00f3i Snack&#8221; \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a Google &amp; C\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean\">&#8220;G\u00f3i Snack&#8221; \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a Google &amp; C\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/local-seo\/#Truoc_khi_chung_ta_bat_dau%E2%80%A6\" title=\"Tr\u01b0\u1edbc khi ch\u00fang ta b\u1eaft \u0111\u1ea7u&#8230;\">Tr\u01b0\u1edbc khi ch\u00fang ta b\u1eaft \u0111\u1ea7u&#8230;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/local-seo\/#Chuong_1_Nghien_cuu_tu_khoa\" title=\"Ch\u01b0\u01a1ng 1. Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a\">Ch\u01b0\u01a1ng 1. Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/local-seo\/#Chuong_2_Google_My_Business\" title=\"Ch\u01b0\u01a1ng 2. Google My Business\">Ch\u01b0\u01a1ng 2. Google My Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kiencang.net\/local-seo\/#Chuong_3_Trich_dan_dia_phuong_%E2%80%93_Location_Citations_NAP\" title=\"Ch\u01b0\u01a1ng 3. Tr\u00edch d\u1eabn \u0111\u1ecba ph\u01b0\u01a1ng &#8211; Location Citations (NAP)\">Ch\u01b0\u01a1ng 3. Tr\u00edch d\u1eabn \u0111\u1ecba ph\u01b0\u01a1ng &#8211; Location Citations (NAP)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kiencang.net\/local-seo\/#Chuong_4_SEO_On-Page\" title=\"Ch\u01b0\u01a1ng 4. SEO On-Page\">Ch\u01b0\u01a1ng 4. SEO On-Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/kiencang.net\/local-seo\/#Chuong_5_Xay_dung_lien_ket_cho_trang_dia_phuong\" title=\"Ch\u01b0\u01a1ng 5. X\u00e2y d\u1ef1ng li\u00ean k\u1ebft (cho trang \u0111\u1ecba ph\u01b0\u01a1ng)\">Ch\u01b0\u01a1ng 5. X\u00e2y d\u1ef1ng li\u00ean k\u1ebft (cho trang \u0111\u1ecba ph\u01b0\u01a1ng)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/kiencang.net\/local-seo\/#Chuong_6_Danh_gia_va_tiep_tuc_cac_hoat_dong_khac\" title=\"Ch\u01b0\u01a1ng 6. \u0110\u00e1nh gi\u00e1 (v\u00e0 ti\u1ebfp t\u1ee5c c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00e1c)\">Ch\u01b0\u01a1ng 6. \u0110\u00e1nh gi\u00e1 (v\u00e0 ti\u1ebfp t\u1ee5c c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00e1c)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/kiencang.net\/local-seo\/#Vai_suy_nghi_cuoi_cung\" title=\"V\u00e0i suy ngh\u0129 cu\u1ed1i c\u00f9ng\">V\u00e0i suy ngh\u0129 cu\u1ed1i c\u00f9ng<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Local_SEO_la_gi\"><\/span>Local SEO l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Local SEO \u0111\u1ec1 c\u1eadp \u0111\u1ebfn qu\u00e1 tr\u00ecnh &#8220;t\u1ed1i \u01b0u h\u00f3a&#8221; s\u1ef1 hi\u1ec7n di\u1ec7n online c\u1ee7a b\u1ea1n \u0111\u1ec3 thu h\u00fat nhi\u1ec1u \u0111\u01a1n h\u00e0ng (giao d\u1ecbch) h\u01a1n t\u1eeb c\u00e1c t\u00ecm ki\u1ebfm li\u00ean quan \u0111\u1ebfn \u0111\u1ecba \u0111i\u1ec3m (relevant local searches). Nh\u1eefng t\u00ecm ki\u1ebfm n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean Google v\u00e0 c\u00e1c m\u00e1y t\u00ecm ki\u1ebfm kh\u00e1c.<\/p>\n<p>H\u00e3y l\u01b0u \u00fd \u0111\u1ebfn nh\u1eefng m\u00e1y t\u00ecm ki\u1ebfm kh\u00e1c &#8211; v\u00ec t\u00ecm ki\u1ebfm \u0111\u1ecba \u0111i\u1ec3m kh\u00f4ng ch\u1ec9 thu\u1ed9c v\u1ec1 Google.<\/p>\n<p>M\u1ecdi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng th\u00f4ng qua nhi\u1ec1u m\u00e1y t\u00ecm ki\u1ebfm kh\u00e1c nhau&#8230;Google, Bing, Yelp, Apple Map, C\u1ed1c C\u1ed1c(*), v\u00e2n v\u00e2n.<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/coffee-shop-in-sheffield-bing.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9901 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/coffee-shop-in-sheffield-bing.png\" alt=\"t\u00ecm ki\u1ebfm qu\u00e1n c\u00e0 ph\u00ea tr\u00ean Bing\" width=\"1600\" height=\"918\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/coffee-shop-in-sheffield-bing.png 1600w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/coffee-shop-in-sheffield-bing-300x172.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/coffee-shop-in-sheffield-bing-768x441.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/coffee-shop-in-sheffield-bing-1024x588.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/coffee-shop-in-sheffield-bing-1170x671.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/coffee-shop-in-sheffield-bing-585x336.png 585w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a><\/p>\n<p>K\u1ebft qu\u1ea3 c\u1ee7a &#8220;t\u00ecm ki\u1ebfm \u0111\u1ecba ph\u01b0\u01a1ng&#8221; cho t\u1eeb kh\u00f3a &#8220;coffee shop in Sheffield \/ qu\u00e1n c\u00e0 ph\u00ea \u1edf Sheffield&#8221; tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm Bing &#8211; m\u1ed9t trong nhi\u1ec1u c\u00f4ng c\u1ee5 ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n<p>V\u00ed d\u1ee5 kh\u00e1c, l\u1ea7n n\u00e0y l\u00e0 tr\u00ean c\u00f4ng c\u1ee5 quen thu\u1ed9c Google(*):<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/quan-caphe-o-hanoi.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9912 size-full\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/quan-caphe-o-hanoi.png\" alt=\"t\u00ecm ki\u1ebfm local SEO v\u1ec1 qu\u00e1n c\u00e0 ph\u00ea\" width=\"779\" height=\"622\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/quan-caphe-o-hanoi.png 779w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/quan-caphe-o-hanoi-300x240.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/quan-caphe-o-hanoi-768x613.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/quan-caphe-o-hanoi-585x467.png 585w\" sizes=\"(max-width: 779px) 100vw, 779px\" \/><\/a><\/p>\n<p>C\u00f2n \u0111\u00e2y l\u00e0 C\u1ed1c C\u1ed1c(*):<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/quan-ca-phe-coccoc.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9940 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/quan-ca-phe-coccoc.png\" alt=\"qu\u00e1n c\u00e0 ph\u00ea - t\u00ecm tr\u00ean C\u1ed1c C\u1ed1c\" width=\"459\" height=\"614\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/quan-ca-phe-coccoc.png 459w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/quan-ca-phe-coccoc-224x300.png 224w\" sizes=\"(max-width: 459px) 100vw, 459px\" \/><\/a><\/p>\n<p>D\u1ea7u v\u1eady, <em>Google v\u1eabn chi\u1ebfm th\u1ecb ph\u1ea7n l\u1edbn nh\u1ea5t<\/em> v\u1edbi \u01b0\u1edbc t\u00ednh chi\u1ebfm 87% cho ph\u00e2n kh\u00fac n\u00e0y (\u00edt nh\u1ea5t l\u00e0 \u1edf th\u1ecb tr\u01b0\u1eddng Hoa K\u1ef3). \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 <em>ph\u1ea7n l\u1edbn<\/em> m\u1ecdi ng\u01b0\u1eddi s\u1eed d\u1ee5ng Google \u0111\u1ec3 t\u00ecm ki\u1ebfm doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n<p>V\u00ec l\u00fd do \u0111\u00f3, h\u01b0\u1edbng d\u1eabn n\u00e0y s\u1ebd c\u00f3 kho\u1ea3ng 80% t\u1eadp trung v\u00e0o t\u1ed1i \u01b0u h\u00f3a hi\u1ec7n di\u1ec7n \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a b\u1ea1n tr\u00ean Google.<\/p>\n<p>Gi\u1edd \u0111\u1ebfn l\u00fac ch\u00fang ta n\u00f3i v\u1ec1 Google r\u1ed3i&#8230;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E2%80%9CGoi_Snack%E2%80%9D_dia_phuong_cua_Google_Cac_ket_qua_tim_kiem_tu_nhien\"><\/span>&#8220;G\u00f3i Snack&#8221; \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a Google &amp; C\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Vi\u1ebft c\u00e1c b\u00e0i blog th\u1eadt <em>v\u1ea5t v\u1ea3<\/em>, v\u00ec v\u1eady t\u00f4i c\u1ea7n u\u1ed1ng c\u00e0 ph\u00ea.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm cho t\u1eeb kh\u00f3a &#8220;coffee shop near me\/ qu\u00e1n c\u00e0 ph\u00ea g\u1ea7n \u0111\u00e2y&#8221;&#8230;<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/coffee-shop-near-me.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9902 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/coffee-shop-near-me.jpg\" alt=\"qu\u00e1n c\u00e0 ph\u00ea g\u1ea7n \u0111\u00e2y\" width=\"900\" height=\"889\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/coffee-shop-near-me.jpg 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/coffee-shop-near-me-300x296.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/coffee-shop-near-me-768x759.jpg 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/coffee-shop-near-me-585x578.jpg 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p>Khi t\u00f4i (ng\u01b0\u1eddi d\u1ecbch) th\u1eed \u0111i\u1ec1u n\u00e0y v\u1edbi ti\u1ebfng Vi\u1ec7t, c\u0169ng cho k\u1ebft qu\u1ea3 t\u01b0\u01a1ng t\u1ef1(*):<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/quan-caphe-gan-day.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9903 size-full\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/quan-caphe-gan-day.png\" alt=\"k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm local SEO chia ra l\u00e0m 2 ph\u1ea7n ri\u00eang bi\u1ec7t\" width=\"785\" height=\"1116\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/quan-caphe-gan-day.png 785w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/quan-caphe-gan-day-211x300.png 211w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/quan-caphe-gan-day-768x1092.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/quan-caphe-gan-day-720x1024.png 720w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/quan-caphe-gan-day-585x832.png 585w\" sizes=\"(max-width: 785px) 100vw, 785px\" \/><\/a><\/p>\n<p>B\u1ea1n \u0111\u1ecdc c\u00f3 th\u1ec3 l\u01b0u \u00fd \u0111\u1ebfn s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng c\u1ee7a hai nh\u00f3m k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm:<\/p>\n<ul>\n<li>C\u00e1c k\u1ebft qu\u1ea3 &#8220;snack pack \/ g\u00f3i snack&#8221;<\/li>\n<li>C\u00e1c k\u1ebft qu\u1ea3 &#8220;organic results \/ th\u00f4ng th\u01b0\u1eddng&#8221;<\/li>\n<\/ul>\n<p>T\u00f4i d\u00e1m ch\u1eafc r\u1eb1ng h\u1ea7u h\u1ebft c\u00e1c b\u1ea1n \u0111\u1ec1u \u0111\u00e3 quen thu\u1ed9c v\u1edbi k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm th\u00f4ng th\u01b0\u1eddng m\u00e0 Google tr\u1ea3 v\u1ec1.<\/p>\n<p>Nh\u01b0ng k\u1ebft qu\u1ea3 ki\u1ec3u &#8220;g\u00f3i snack \/ snack pack&#8221; l\u00e0 c\u00e1i qu\u00e1i g\u00ec v\u1eady?<\/p>\n<blockquote><p>Google Snack Pack l\u00e0 m\u1ed9t khung h\u1ed9p xu\u1ea5t hi\u1ec7n tr\u00ean trang k\u1ebft qu\u1ea3 \u0111\u1ea7u ti\u00ean khi m\u1ed9t t\u00ecm ki\u1ebfm tr\u1ef1c tuy\u1ebfn \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua m\u00e1y t\u00ecm ki\u1ebfm Google. H\u1ed9p Snack Pack hi\u1ec3n th\u1ecb danh s\u00e1ch 3 doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng h\u00e0ng \u0111\u1ea7u li\u00ean quan nh\u1ea5t \u0111\u1ebfn truy v\u1ea5n t\u00ecm ki\u1ebfm.<\/p><\/blockquote>\n<p>Theo m\u1ed9t nghi\u00ean c\u1ee9u, 33% l\u01b0\u1ee3ng click l\u00e0 d\u00e0nh cho c\u00e1c k\u1ebft qu\u1ea3 \u0111\u1ecba ph\u01b0\u01a1ng &#8220;snack pack&#8221;, v\u00e0 40% d\u00e0nh cho c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm th\u00f4ng th\u01b0\u1eddng.<\/p>\n<p>\u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n r\u00fat ra: h\u00e3y b\u1ecf c\u00f4ng s\u1ee9c \u0111\u1ec3 c\u00f3 th\u1ee9 h\u1ea1ng cao trong c\u1ea3 hai, khi m\u00e0 c\u00f3 nh\u1eefng t\u00ecm ki\u1ebfm d\u00e0nh cho local SEO.<\/p>\n<p>[dropshadowbox align=&#8221;none&#8221; effect=&#8221;raised&#8221; width=&#8221;auto&#8221; height=&#8221;&#8221; background_color=&#8221;#EFF7FF&#8221; border_width=&#8221;1&#8243; border_color=&#8221;#EFF7FF&#8221; rounded_corners=&#8221;false&#8221; inside_shadow=&#8221;false&#8221; outside_shadow=&#8221;false&#8221; ]<\/p>\n<p><strong>Nh\u1eafc Nh\u1edf Nhanh<\/strong><\/p>\n<p>\u0110\u1eebng qu\u00ean r\u1eb1ng t\u00ecm ki\u1ebfm \u0111\u1ecba ph\u01b0\u01a1ng tr\u00ean Google \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n qua nhi\u1ec1u thi\u1ebft b\u1ecb v\u00e0 \u1ee9ng d\u1ee5ng (app) kh\u00e1c nhau.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00f9ng t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm &#8220;coffee shop near me&#8221; \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean di \u0111\u1ed9ng, tr\u00ean \u1ee9ng d\u1ee5ng Google Maps v\u00e0 Tr\u1ee3 l\u00fd Google (Google Assistant)&#8230;<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/google-maps-assistant-mobile.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9913 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/google-maps-assistant-mobile.jpg\" alt=\"t\u00ecm ki\u1ebfm \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean nhi\u1ec1u \u1ee9ng d\u1ee5ng kh\u00e1c nhau\" width=\"900\" height=\"553\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/google-maps-assistant-mobile.jpg 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/google-maps-assistant-mobile-300x184.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/google-maps-assistant-mobile-768x472.jpg 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/google-maps-assistant-mobile-585x359.jpg 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p>T\u00f4i s\u1ebd ch\u1ec9 cho b\u1ea1n c\u00e1ch t\u1ed1i \u01b0u h\u00f3a cho c\u1ea3 ba \u1ee9ng d\u1ee5ng n\u00e0y (v\u00e0 b\u1ea5t k\u1ef3 \u1ee9ng d\u1ee5ng n\u00e0o kh\u00e1c c\u1ee7a Google) trong ph\u1ea7n sau c\u1ee7a h\u01b0\u1edbng d\u1eabn n\u00e0y.<\/p>\n<p>[\/dropshadowbox]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Truoc_khi_chung_ta_bat_dau%E2%80%A6\"><\/span>Tr\u01b0\u1edbc khi ch\u00fang ta b\u1eaft \u0111\u1ea7u&#8230;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tr\u01b0\u1edbc ti\u00ean b\u1ea1n <em>c\u1ea7n<\/em> n\u1eafm b\u1eaft \u0111\u00fang nh\u1eefng th\u1ee9 c\u01a1 b\u1ea3n.<\/p>\n<p>\u0110i\u1ec1u \u0111\u1ea5y c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng trang web c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng, khi m\u00e0 c\u00f3 \u0111\u1ebfn 61% ng\u01b0\u1eddi t\u00ecm ki\u1ebfm di \u0111\u1ed9ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng li\u00ean h\u1ec7 v\u1edbi doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng h\u01a1n n\u1ebfu doanh nghi\u1ec7p \u0111\u00f3 c\u00f3 trang web th\u00e2n thi\u1ec7n di \u0111\u1ed9ng (mobile-friendly site).<\/p>\n<p>H\u00e3y s\u1eed d\u1ee5ng <a href=\"https:\/\/search.google.com\/test\/mobile-friendly\">c\u00f4ng c\u1ee5 ki\u1ec3m tra \u0111\u1ed9 th\u00e2n thi\u1ec7n di \u0111\u1ed9ng c\u1ee7a Google<\/a> \u0111\u1ec3 ki\u1ec3m tra \u0111i\u1ec1u \u0111\u00f3.<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/than-thien-di-dong.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9904 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/than-thien-di-dong.png\" alt=\"Trang Ki\u1ebfn c\u00e0ng th\u00e2n thi\u1ec7n v\u1edbi di \u0111\u1ed9ng\" width=\"639\" height=\"526\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/than-thien-di-dong.png 639w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/than-thien-di-dong-300x247.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/than-thien-di-dong-585x482.png 585w\" sizes=\"(max-width: 639px) 100vw, 639px\" \/><\/a><\/p>\n<p>B\u1ea1n c\u0169ng c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng <a href=\"https:\/\/kiencang.net\/su-tin-cay-trong-thiet-ke-web\/\">trang web c\u1ee7a b\u1ea1n tr\u00f4ng kh\u00f4ng gi\u1ed1ng trang r\u00e1c hay b\u1ecb l\u1ed7i<\/a>:<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/trang-loi.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9905 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/trang-loi.png\" alt=\"trang l\u1ed7i\" width=\"900\" height=\"482\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/trang-loi.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/trang-loi-300x161.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/trang-loi-768x411.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/trang-loi-585x313.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p>Kh\u00f4ng th\u00e0nh v\u1ea5n \u0111\u1ec1 trang web c\u1ee7a b\u1ea1n x\u1ebfp th\u1ee9 h\u1ea1ng bao nhi\u00eau, s\u1ebd kh\u00f4ng c\u00f3 ai li\u00ean h\u1ec7 v\u1edbi b\u1ea1n n\u1ebfu website tr\u00f4ng ng\u1edb ng\u1ea9n.<\/p>\n<p>Cu\u1ed1i c\u00f9ng, t\u00f4i khuy\u1ebfn kh\u00edch b\u1ea1n t\u1ea1o m\u1ed9t b\u1ea3n ghi ch\u00fa bao g\u1ed3m t\u00ean, \u0111\u1ecba ch\u1ec9, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i v\u00e0 website \u1edf hi\u1ec7n t\u1ea1i v\u00e0 qu\u00e1 kh\u1ee9 v\u00e0o m\u1ed9t b\u1ea3ng t\u00ednh tr\u1ef1c tuy\u1ebfn.<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/bang-tinh-truc-tuyen.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9906 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/bang-tinh-truc-tuyen.png\" alt=\"b\u1ea3ng t\u00ednh tr\u1ef1c tuy\u1ebfn\" width=\"899\" height=\"141\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/bang-tinh-truc-tuyen.png 899w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/bang-tinh-truc-tuyen-300x47.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/bang-tinh-truc-tuyen-768x120.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/bang-tinh-truc-tuyen-585x92.png 585w\" sizes=\"(max-width: 899px) 100vw, 899px\" \/><\/a><\/p>\n<p>C\u00e1c th\u00f4ng tin \u0111\u00f3 s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong h\u01b0\u1edbng d\u1eabn n\u00e0y.<\/p>\n<p>N\u00e0o ch\u00fang ta l\u1ea1i b\u1eaft \u0111\u1ea7u!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Chuong_1_Nghien_cuu_tu_khoa\"><\/span>Ch\u01b0\u01a1ng 1. Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Gi\u1ea3 d\u1ee5 b\u1ea1n m\u1edf m\u1ed9t c\u1eeda h\u00e0ng c\u00e0 ph\u00ea \u0111\u1ecba ph\u01b0\u01a1ng t\u00ean l\u00e0\u00a0D\u00e9j\u00e0 Brew.<\/p>\n<p>B\u1ea1n ch\u1eafc ch\u1eafn mu\u1ed1n m\u00ecnh xu\u1ea5t hi\u1ec7n cho c\u00e1c t\u00ecm ki\u1ebfm nh\u01b0:<\/p>\n<ul>\n<li>&#8220;qu\u00e1n c\u00e0 ph\u00ea \u1edf g\u1ea7n \u0111\u00e2y&#8221;;<\/li>\n<li>&#8220;D\u00e9j\u00e0 Brew&#8221;;<\/li>\n<li>&#8220;qu\u00e1n D\u00e9j\u00e0 Brew m\u1ea5y gi\u1edd \u0111\u00f3ng c\u1eeda?&#8221;;<\/li>\n<li>&#8220;m\u1ea5t bao l\u00e2u \u0111\u1ec3 \u0111i b\u1ed9 \u0111\u1ebfn qu\u00e1n D\u00e9j\u00e0 Brew?&#8221;;<\/li>\n<li>&#8220;s\u1ed1 \u0111i\u1ec7n tho\u1ea1i c\u1ee7a D\u00e9j\u00e0 Brew&#8221;;<\/li>\n<\/ul>\n<p>Nh\u01b0ng \u0111\u00e2y <em>kh\u00f4ng ph\u1ea3i<\/em> l\u00e0 nh\u1eefng truy v\u1ea5n truy\u1ec1n th\u1ed1ng, b\u1edfi v\u00ec Google hi\u1ec3n th\u1ecb th\u00f4ng tin n\u00e0y trong c\u00e1c th\u1ebb &#8211; gi\u1ed1ng nh\u01b0 c\u00e1c k\u1ebft qu\u1ea3 trong SERPs (trang hi\u1ec3n th\u1ecb k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm).<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 v\u00ed d\u1ee5 v\u1ec1 qu\u00e1n r\u01b0\u1ee3u \u1edf g\u1ea7n ch\u1ed7 t\u00f4i:<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/so-dien-thoai-quan-ruou.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9907 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/so-dien-thoai-quan-ruou.png\" alt=\"s\u1ed1 \u0111i\u1ec7n tho\u1ea1i c\u1ee7a qu\u00e1n r\u01b0\u1ee3u\" width=\"900\" height=\"418\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/so-dien-thoai-quan-ruou.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/so-dien-thoai-quan-ruou-300x139.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/so-dien-thoai-quan-ruou-768x357.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/so-dien-thoai-quan-ruou-585x272.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p>Google k\u00e9o c\u00e1c th\u00f4ng tin n\u00e0y t\u1eeb danh b\u1ea1 (th\u00f4ng tin) Google My Business.<\/p>\n<p>V\u1edbi ti\u1ebfng Vi\u1ec7t th\u00ec th\u00f4ng tin s\u1ed1 \u0111i\u1ec7n tho\u1ea1i ch\u01b0a tr\u1ea3 v\u1ec1 \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 r\u00f5 r\u00e0ng nh\u01b0 th\u1ebf n\u00e0y, nh\u01b0ng th\u00f4ng tin c\u1ee7a n\u00f3 c\u0169ng kh\u00e1 t\u1ed1t, n\u00f3 tr\u1ea3 v\u1ec1 \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin (ch\u00ednh x\u00e1c h\u01a1n l\u00e0 th\u1eeba th\u00f4ng tin), trong \u0111\u00f3 c\u00f3 th\u00f4ng tin v\u1ec1 s\u1ed1 \u0111i\u1ec7n tho\u1ea1i.<\/p>\n<p>Ch\u1eb3ng h\u1ea1n \u0111\u00e2y l\u00e0 k\u1ebft qu\u1ea3 v\u1edbi t\u1eeb kh\u00f3a: &#8220;s\u1ed1 \u0111i\u1ec7n tho\u1ea1i c\u1ee7a r\u1ea1p chi\u1ebfu phim lotte cinema th\u0103ng long&#8221;:<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/lotte-cinema-thang-long.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10599 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/lotte-cinema-thang-long.png\" alt=\"Lotte Cinema Th\u0103ng Long\" width=\"459\" height=\"412\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/lotte-cinema-thang-long.png 459w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/lotte-cinema-thang-long-300x269.png 300w\" sizes=\"(max-width: 459px) 100vw, 459px\" \/><\/a><\/p>\n<p>Nh\u01b0ng c\u00f2n c\u00e1c t\u1eeb kh\u00f3a &#8220;truy\u1ec1n th\u1ed1ng&#8221; th\u00ec sao? L\u00e0m th\u1ebf n\u00e0o b\u1ea1n t\u00ecm ra ch\u00fang l\u00e0 g\u00ec v\u00e0 t\u1eeb n\u00e0o b\u1ea1n c\u1ea7n t\u1ed1i \u01b0u h\u00f3a cho trang web?<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i m\u1eb9o:<\/p>\n<h3>1.1 \u0110\u1ed9ng n\u00e3o v\u1ec1 d\u1ecbch v\u1ee5 \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a b\u1ea1n<\/h3>\n<p><a href=\"https:\/\/kiencang.net\/nghien-cuu-tu-khoa-az\/\">Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/a> \u0111\u1ecba ph\u01b0\u01a1ng kh\u00f4ng ph\u1ea3i l\u00e0 m\u00f3n qu\u00e1 kh\u00f3 nh\u1eb1n (b\u1ea1n c\u00f3 th\u1ec3 xem th\u00eam b\u00e0i vi\u1ebft v\u1ec1 <a href=\"https:\/\/kiencang.net\/cong-cu-nghien-cuu-tu-khoa\/\">c\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a \u1edf \u0111\u00e2y<\/a>).<\/p>\n<p>V\u1edbi h\u1ea7u h\u1ebft doanh nghi\u1ec7p, c\u00e1c t\u1eeb kh\u00f3a ch\u00ednh c\u1ea7n nh\u1eafm \u0111\u1ebfn l\u00e0 kh\u00e1 r\u00f5 r\u00e0ng r\u1ed3i.<\/p>\n<p>Gi\u1ea3 d\u1ee5 nh\u01b0 b\u1ea1n l\u00e0 th\u1ee3 s\u1eeda kh\u00f3a \u1edf Nam \u0110\u1ecbnh(*) &#8211; b\u1ea1n ngh\u0129 m\u1ecdi ng\u01b0\u1eddi s\u1ebd t\u00ecm ki\u1ebfm d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n<p>H\u1ecd c\u00f3 l\u1ebd s\u1ebd truy c\u1eadp Google v\u00e0 g\u00f5 v\u00e0o m\u1ed9t s\u1ed1 th\u00f4ng tin nh\u01b0:<\/p>\n<ul>\n<li>&#8220;th\u1ee3 s\u1eeda kh\u00f3a \u1edf Nam \u0110\u1ecbnh&#8221;<\/li>\n<li>&#8220;th\u1ee3 s\u1eeda kh\u00f3a nhanh \u1edf Nam \u0110\u1ecbnh&#8221;<\/li>\n<li>&#8220;d\u1ecbch v\u1ee5 ph\u00e1 kh\u00f3a c\u1eeda \u1edf Nam \u0110\u1ecbnh&#8221;;<\/li>\n<\/ul>\n<p>B\u1ea1n c\u00f3 nh\u1eadn ra m\u1eabu c\u1ee7a n\u00f3 kh\u00f4ng? N\u00f3 l\u00e0 <strong>d\u1ecbch v\u1ee5 thu\u1ed9c v\u1ec1 \u0111\u1ecba ph\u01b0\u01a1ng<\/strong>.<\/p>\n<p>Th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y th\u1eadt d\u1ec5 d\u00e0ng. Ch\u1ec9 c\u1ea7n t\u1ea1o m\u1ed9t danh s\u00e1ch t\u1ea5t c\u1ea3 c\u00e1c d\u1ecbch v\u1ee5 b\u1ea1n cung c\u1ea5p v\u00e0 c\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng m\u00e0 b\u1ea1n ph\u1ee5c v\u1ee5&#8230;r\u1ed3i sau \u0111\u00f3 b\u1ea1n gh\u00e9p n\u1ed1i ch\u00fang v\u00e0o \u0111\u1ec3 t\u1ea1o th\u00e0nh m\u1ed9t nh\u00f3m c\u00e1c t\u1eeb kh\u00f3a ti\u1ec1m n\u0103ng.<\/p>\n<p>[dropshadowbox align=&#8221;none&#8221; effect=&#8221;raised&#8221; width=&#8221;auto&#8221; height=&#8221;&#8221; background_color=&#8221;#EFF7FF&#8221; border_width=&#8221;1&#8243; border_color=&#8221;#EFF7FF&#8221; rounded_corners=&#8221;false&#8221; inside_shadow=&#8221;false&#8221; outside_shadow=&#8221;false&#8221; ]<\/p>\n<p><strong>M\u1eb9o<\/strong><\/p>\n<p>N\u1ebfu l\u00e0m vi\u1ec7c v\u1edbi t\u1eeb kh\u00f3a ti\u1ebfng Anh, h\u00e3y \u0111\u1ea3m b\u1ea3o l\u00ean danh s\u00e1ch c\u00e1c d\u1ea1ng s\u1ed1 nhi\u1ec1u v\u00e0 c\u00e1c bi\u1ebfn th\u1ec3 v\u1ec1 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n<p>V\u00ed d\u1ee5 &#8220;plumber in sheffield&#8221;\u00a0\u2192 &#8220;plumber<strong>s<\/strong> in sheffield&#8221;\u00a0\u2192 &#8220;plumb<strong>ing<\/strong> in sheffield&#8221;.<\/p>\n<p>V\u1edbi ti\u1ebfng Vi\u1ec7t, kh\u00f4ng c\u00f3 d\u1ea1ng s\u1ed1 nhi\u1ec1u nh\u01b0ng b\u1ea1n c\u1ea7n \u0111\u1ec3 \u00fd \u0111\u1ebfn c\u00e1c bi\u1ebfn th\u1ec3, t\u1eeb \u0111\u1ed3ng ngh\u0129a, g\u1ea7n ngh\u0129a.<\/p>\n<p>V\u00ed d\u1ee5:<\/p>\n<ul>\n<li>&#8220;th\u1ee3 s\u1eeda \u0111i\u1ec1u h\u00f2a&#8221;, &#8220;th\u1ee3 s\u1eeda m\u00e1y l\u1ea1nh&#8221;.<\/li>\n<li>&#8220;s\u1eeda kh\u00f3a&#8221;, &#8220;ph\u00e1 kh\u00f3a&#8221;, &#8220;s\u1eeda \u1ed5 kh\u00f3a&#8221;<\/li>\n<\/ul>\n<p>[\/dropshadowbox]<\/p>\n<p>N\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a Ahrefs, b\u1ea1n c\u00f3 th\u1ec3 copy-paste nh\u1eefng t\u1eeb kh\u00f3a n\u00e0y v\u00e0o ph\u1ea7n Keywords Explorer \u0111\u1ec3 xem <a href=\"https:\/\/kiencang.net\/khoi-luong-tim-kiem-cua-tu-khoa\/\">kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm<\/a> (v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c) cho t\u1eebng t\u1eeb kh\u00f3a (trong v\u00ed d\u1ee5 n\u00e0y l\u00e0: plumber in sheffield\/th\u1ee3 s\u1eeda \u1ed1ng n\u01b0\u1edbc \u1edf Sheffield).<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/keywords-explorer-keywords.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9908 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/keywords-explorer-keywords.png\" alt=\"kh\u00e1m ph\u00e1 t\u1eeb kh\u00f3a\" width=\"900\" height=\"212\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/keywords-explorer-keywords.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/keywords-explorer-keywords-300x71.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/keywords-explorer-keywords-768x181.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/keywords-explorer-keywords-585x138.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p>[dropshadowbox align=&#8221;none&#8221; effect=&#8221;raised&#8221; width=&#8221;auto&#8221; height=&#8221;&#8221; background_color=&#8221;#EFF7FF&#8221; border_width=&#8221;1&#8243; border_color=&#8221;#EFF7FF&#8221; rounded_corners=&#8221;false&#8221; inside_shadow=&#8221;false&#8221; outside_shadow=&#8221;false&#8221; ]<\/p>\n<p><strong>M\u1eb9o<\/strong><\/p>\n<p>N\u1ebfu b\u1ea1n th\u1ef1c hi\u1ec7n local SEO cho danh nghi\u1ec7p \u1edf th\u1ecb tr\u1ea5n nh\u1ecf th\u00ec \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng l\u00e0 kh\u00f4ng c\u00f3 \u0111\u1ee7 t\u00ecm ki\u1ebfm \u0111\u1ec3 Ahrefs hi\u1ec3n th\u1ecb ch\u00ednh x\u00e1c kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm.<\/p>\n<p>V\u00ec th\u1ebf d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t m\u1eb9o nh\u1ecf&#8230;<\/p>\n<p>H\u00e3y \u0111\u1ed5i \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a b\u1ea1n sang m\u1ed9t th\u00e0nh ph\u1ed1 l\u1edbn h\u01a1n g\u1ea7n \u0111\u00f3 (v\u00ed d\u1ee5 chuy\u1ec3n t\u1eeb Sheffield sang London, v\u00ed d\u1ee5 t\u01b0\u01a1ng \u1ee9ng \u1edf Vi\u1ec7t Nam l\u00e0 chuy\u1ec3n t\u1eeb Nam \u0110\u1ecbnh sang H\u00e0 N\u1ed9i ch\u1eb3ng h\u1ea1n &#8211; l\u01b0u \u00fd l\u00e0 vi\u1ec7c \u0111\u1ed5i n\u00e0y l\u00e0 \u0111\u1ec3 gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn v\u1ec1 t\u1eeb kh\u00f3a t\u1ed1t h\u01a1n, kh\u00f4ng ph\u1ea3i l\u00e0 b\u1ea1n chuy\u1ec3n d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u0111i n\u01a1i kh\u00e1c!).<\/p>\n<p>B\u1ea1n s\u1ebd nh\u00ecn th\u1ea5y kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm cho \u0111\u1ecba \u0111i\u1ec3m n\u00e0y.<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/coffee-shop-london.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9910 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/coffee-shop-london.png\" alt=\"kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm cho th\u00e0nh ph\u1ed1 thay th\u1ebf\" width=\"900\" height=\"76\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/coffee-shop-london.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/coffee-shop-london-300x25.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/coffee-shop-london-768x65.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/coffee-shop-london-585x49.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p>Sau \u0111\u00f3 b\u1ea1n th\u1ef1c hi\u1ec7n t\u00ednh to\u00e1n sau:<\/p>\n<p><strong>(D\u00e2n s\u1ed1 \u1edf th\u00e0nh ph\u1ed1 b\u1ea1n cung c\u1ea5p d\u1ecbch v\u1ee5 \/ D\u00e2n s\u1ed1 \u1edf th\u00e0nh ph\u1ed1 m\u00e0 b\u1ea1n \u0111\u1ed5i) * kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm \u1edf th\u00e0nh ph\u1ed1 m\u00e0 b\u1ea1n \u0111\u1ed5i)<\/strong><\/p>\n<p>\u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin v\u1ec1 d\u00e2n s\u1ed1, b\u1ea1n ch\u1ec9 c\u1ea7n Google n\u00f3 l\u00e0 ra ngay th\u00f4i.<\/p>\n<p>H\u00e3y xem c\u00e1ch ch\u00fang ta th\u1ef1c hi\u1ec7n ph\u00e9p \u0111\u1ea3o ng\u01b0\u1ee3c \u0111\u1ec3 c\u00f3 \u01b0\u1edbc t\u00ednh kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm cho &#8220;coffee shop sheffield&#8221; t\u1eeb th\u00f4ng tin v\u1ec1 &#8220;coffee shop london&#8221; c\u00f3 \u01b0\u1edbc t\u00ednh x\u1ea5p x\u1ec9 900 t\u00ecm ki\u1ebfm m\u1ed9t th\u00e1ng.<\/p>\n<p>(518,090 \/ 8,136,000) * 900 = 57<\/p>\n<p>Kh\u00f4ng qu\u00e1 xa th\u1ef1c t\u1ebf &#8211; kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm th\u1ef1c t\u1ebf l\u00e0 90.<\/p>\n<p><strong>L\u01b0u \u00fd<\/strong>. Gi\u00e1 tr\u1ecb n\u00e0y ch\u1ec9 cung c\u1ea5p th\u00f4ng tin \u01b0\u1edbc t\u00ednh m\u00e0 th\u00f4i. Nh\u01b0ng n\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng c\u00f9ng th\u00e0nh ph\u1ed1 trong c\u00e1c t\u00ednh to\u00e1n cho m\u1ecdi t\u1eeb kh\u00f3a, b\u1ea1n s\u1ebd c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm t\u01b0\u01a1ng \u0111\u1ed1i, \u0111\u00e2y m\u1edbi l\u00e0 c\u00e1i th\u1ef1c s\u1ef1 c\u00f3 \u00fd ngh\u0129a.<\/p>\n<p>[\/dropshadowbox]<\/p>\n<h3>1.2. Google Autocomplete \/ T\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1n c\u1ee7a Google<\/h3>\n<p>Ti\u1ebfp theo &#8211; b\u1ea1n s\u1eed d\u1ee5ng Google Autocomplete \u0111\u1ec3 t\u1ea1o ra nhi\u1ec1u g\u1ee3i \u00fd t\u00ecm ki\u1ebfm h\u01a1n.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y th\u1eadt d\u1ec5 d\u00e0ng. Ch\u1ec9 c\u1ea7n nh\u1eadp t\u1eeb kh\u00f3a ch\u00ednh c\u1ee7a b\u1ea1n v\u00e0o Google v\u00e0 l\u01b0u \u00fd \u0111\u1ebfn c\u00e1c t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c g\u1ee3i \u00fd.<\/p>\n<p>H\u00e3y th\u1eed \u0111i\u1ec1u n\u00e0y v\u1edbi t\u1eeb kh\u00f3a &#8220;qu\u00e1n c\u00e0 ph\u00ea h\u00e0 n\u1ed9i&#8221;(*)<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/caphe-goi-y-tu-dong.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9914 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/caphe-goi-y-tu-dong.png\" alt=\"qu\u00e1n c\u00e0 ph\u00ea g\u1ee3i \u00fd t\u1ef1 \u0111\u1ed9ng\" width=\"777\" height=\"233\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/caphe-goi-y-tu-dong.png 777w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/caphe-goi-y-tu-dong-300x90.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/caphe-goi-y-tu-dong-768x230.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/caphe-goi-y-tu-dong-585x175.png 585w\" sizes=\"(max-width: 777px) 100vw, 777px\" \/><\/a><\/p>\n<p>C\u00f3 nhi\u1ec1u g\u1ee3i \u00fd th\u00fa v\u1ecb \u1edf \u0111\u00e2y &#8211; T\u00f4i \u0111\u00e3 kh\u00f4ng ngh\u0129 \u0111\u1ebfn qu\u00e1n c\u00e0 ph\u00ea &#8220;tr\u00ean cao&#8221; v\u00e0 &#8220;c\u1ed5&#8221; khi th\u1eed \u0111\u1ed9ng n\u00e3o v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y(*).<\/p>\n<p>H\u00e3y l\u01b0u l\u1ea1i b\u1ea5t k\u1ef3 t\u1eeb kh\u00f3a c\u00f3 li\u00ean quan.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 l\u1eb7p l\u1ea1i qu\u00e1 tr\u00ecnh n\u00e0y cho c\u00e1c \u0111\u1ecba \u0111i\u1ec3m ho\u1eb7c c\u00e1c bi\u1ebfn th\u1ec3 t\u1eeb kh\u00f3a kh\u00e1c m\u00e0 b\u1ea1n c\u00f3.<\/p>\n<p>N\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi d\u00f9ng Ahrefs, b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh n\u00e0y b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng b\u00e1o c\u00e1o <strong>G\u1ee3i \u00fd T\u00ecm ki\u1ebfm (Search Suggestions)<\/strong> trong Keyword Explorer. N\u00f3 \u0111\u00e3 bao g\u1ed3m c\u00e1c k\u1ebft qu\u1ea3 c\u1ee7a Google Autocomplete cho thu\u1eadt ng\u1eef m\u00e0 b\u1ea1n nh\u1eadp v\u00e0o (v\u00ed d\u1ee5 \u1edf b\u00ean d\u01b0\u1edbi l\u00e0 coffee shop sheffield).<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/ahrefs-search-suggestions-report.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9915 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/ahrefs-search-suggestions-report.png\" alt=\"t\u00ecm ki\u1ebfm c\u00e1c t\u1eeb kh\u00f3a t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1n\" width=\"900\" height=\"540\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/ahrefs-search-suggestions-report.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/ahrefs-search-suggestions-report-300x180.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/ahrefs-search-suggestions-report-768x461.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/ahrefs-search-suggestions-report-585x351.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p>\u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u th\u1eddi gian, b\u1ea1n kh\u00f4ng c\u1ea7n l\u00e0m th\u1ee7 c\u00f4ng th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng Google n\u1eefa.<\/p>\n<h3>1.3. Xem c\u00e1c t\u1eeb kh\u00f3a m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c th\u0103ng h\u1ea1ng<\/h3>\n<p>Google r\u1ea5t gi\u1ecfi trong vi\u1ec7c hi\u1ec3u \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm, \u0111i\u1ec1u n\u00e0y c\u00f3 l\u1ebd l\u00fd gi\u1ea3i v\u00ec sao trung b\u00ecnh trang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng #1 c\u0169ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng trong top 10 cho g\u1ea7n 1000 t\u1eeb kh\u00f3a li\u00ean quan kh\u00e1c (theo <a href=\"https:\/\/kiencang.net\/tu-khoa-xep-hang-mot-trang\/\">nghi\u00ean c\u1ee9u c\u1ee7a ch\u00fang t\u00f4i<\/a>).<\/p>\n<p>L\u1ea5y v\u00ed d\u1ee5, khi t\u00f4i nh\u00ecn v\u00e0o b\u00e1o c\u00e1o c\u00e1c t\u1eeb kh\u00f3a t\u1ef1 nhi\u00ean (organic keywords) trong Site Explorer cho m\u1ed9t trang web \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a Sheffield v\u1ec1 th\u1ee3 s\u1eeda \u1ed1ng n\u01b0\u1edbc (plumber in sheffield), t\u00f4i c\u00f3 th\u1ec3 th\u1ea5y h\u1ecd \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng trong top 10 cho m\u1ed9t nh\u00f3m c\u00e1c thu\u1eadt ng\u1eef li\u00ean quan.<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/organic-keywords-site-explorer.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9916 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/organic-keywords-site-explorer.png\" alt=\"s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 site explorer\" width=\"899\" height=\"438\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/organic-keywords-site-explorer.png 899w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/organic-keywords-site-explorer-300x146.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/organic-keywords-site-explorer-768x374.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/organic-keywords-site-explorer-585x285.png 585w\" sizes=\"(max-width: 899px) 100vw, 899px\" \/><\/a><\/p>\n<p>Nh\u00ecn v\u00e0o c\u00e1c t\u1eeb kh\u00f3a m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao s\u1ebd ti\u1ebft l\u1ed9 c\u00e1c <a href=\"https:\/\/kiencang.net\/tu-khoa-duoi-dai\/\">t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i<\/a> th\u00edch h\u1ee3p v\u00e0 c\u00e1c t\u00ecm ki\u1ebfm li\u00ean quan.<\/p>\n<p>Nh\u01b0ng \u0111\u00e2y m\u1edbi ch\u1ec9 c\u00f3 m\u1ed9t \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Ti\u1ebfp theo l\u00e0 m\u1ed9t m\u1eb9o kh\u00e1c&#8230;<\/p>\n<p>S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Content Gap (c\u0169ng c\u1ee7a Ahrefs) \u0111\u1ec3 tr\u00edch xu\u1ea5t c\u00e1c t\u1eeb kh\u00f3a ph\u1ed5 bi\u1ebfn c\u1ee7a nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f9ng m\u1ed9t l\u00fac.<\/p>\n<p>\u0110\u01a1n gi\u1ea3n l\u00e0 paste m\u1ed9t nh\u00f3m c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0o, b\u1ecf tick &#8220;at least one of the targets should rank in the top 10 \/ \u00edt nh\u1ea5t m\u1ed9t m\u1ee5c ti\u00eau ph\u1ea3i \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng trong top 10&#8221;,\u00a0 r\u1ed3i nh\u1ea5n &#8220;Show keyworlds \/ Hi\u1ec3n th\u1ecb t\u1eeb kh\u00f3a&#8221;. B\u1ea1n ph\u1ea3i th\u1ea5y \u0111i\u1ec1u g\u00ec \u0111\u00f3 tr\u00f4ng gi\u1ed1ng nh\u01b0 th\u1ebf n\u00e0y:<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/content-gap-keywords-ahrefs.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9917 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/content-gap-keywords-ahrefs.png\" alt=\"c\u00f4ng c\u1ee5 kh\u00e1m ph\u00e1 nhanh c\u00e1c t\u1eeb kh\u00f3a\" width=\"900\" height=\"557\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/content-gap-keywords-ahrefs.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/content-gap-keywords-ahrefs-300x186.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/content-gap-keywords-ahrefs-768x475.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/content-gap-keywords-ahrefs-585x362.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p>Tr\u00f4ng tuy\u1ec7t ph\u1ea3i kh\u00f4ng &#8211; t\u00f4i th\u1ea5y m\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng t\u1ed1t \u1edf \u0111\u00e2y r\u1ed3i \u0111\u1ea5y!<\/p>\n<p>[dropshadowbox align=&#8221;none&#8221; effect=&#8221;raised&#8221; width=&#8221;auto&#8221; height=&#8221;&#8221; background_color=&#8221;#EFF7FF&#8221; border_width=&#8221;1&#8243; border_color=&#8221;#EFF7FF&#8221; rounded_corners=&#8221;false&#8221; inside_shadow=&#8221;false&#8221; outside_shadow=&#8221;false&#8221; ]<\/p>\n<p><strong>M\u1eb9o<\/strong><\/p>\n<p>H\u00e3y th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y cho c\u00e1c doanh nghi\u1ec7p t\u01b0\u01a1ng t\u1ef1 \u1edf khu v\u1ef1c kh\u00e1c, nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m l\u1edbn h\u01a1n (v\u00ed d\u1ee5 m\u1ed9t th\u00e0nh ph\u1ed1 l\u1edbn) \u0111\u1ec3 kh\u00e1m ph\u00e1 c\u00e1c t\u1eeb kh\u00f3a m\u00e0 c\u00f3 th\u1ec3 c\u0169ng li\u00ean quan trong khu v\u1ef1c c\u1ee7a b\u1ea1n, nh\u1eefng t\u1eeb kh\u00f3a m\u00e0 c\u00f3 th\u1ec3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f9ng \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u00e3 b\u1ecf l\u1ee1.<\/p>\n<p>L\u1ea5y v\u00ed d\u1ee5, khi t\u00f4i th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch Content G\u1ea1p v\u1ec1 ch\u1ee7 \u0111\u1ec1 th\u1ee3 s\u1eeda \u1ed1ng n\u01b0\u1edbc \u1edf London, t\u00f4i ph\u00e1t hi\u1ec7n t\u1eeb kh\u00f3a &#8220;c\u1ed1ng r\u00e3nh b\u1ecb t\u1eafc \u1edf london&#8221; v\u00e0 &#8220;l\u00e0m s\u1ea1ch, h\u00fat c\u1ed1ng r\u00e3nh london&#8221;.<\/p>\n<p>Kh\u00f4ng c\u00f3 bi\u1ebfn th\u1ec3 n\u00e0o trong s\u1ed1 n\u00e0y m\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f3, v\u00ec v\u1eady c\u00f3 th\u1ec3 n\u00f3i \u0111\u00e2y l\u00e0 &#8220;m\u00f3n h\u1eddi&#8221; cho c\u00e1c t\u1eeb kh\u00f3a bi\u1ebfn th\u1ec3 \u1edf Sheffield. V\u00ed d\u1ee5 &#8220;c\u1ed1ng r\u00e3nh b\u1ecb t\u1eafc \u1edf sheffield&#8221;<\/p>\n<p>[\/dropshadowbox]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Chuong_2_Google_My_Business\"><\/span>Ch\u01b0\u01a1ng 2. Google My Business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>C\u00f4ng b\u1ed1 v\u00e0 t\u1ed1i \u01b0u h\u00f3a danh b\u1ea1 Google My Business \u0111\u01b0\u1ee3c cho l\u00e0 ph\u1ea7n quan tr\u1ecdng nh\u1ea5t trong local SEO, m\u1eb7c d\u00f9 Bing Places v\u00e0 Apple Maps c\u0169ng quan tr\u1ecdng.<\/p>\n<p>Thi\u1ebft l\u1eadp nh\u1eefng ph\u1ea7n n\u00e0y r\u1ea5t kh\u00e1c nhau &#8211; b\u1ea1n \u0111\u01a1n gi\u1ea3n ch\u1ec9 c\u1ea7n l\u00e0m theo c\u00e1c h\u01b0\u1edbng d\u1eabn \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi Google\/Bing\/Apple l\u00e0 \u1ed5n.<\/p>\n<p>Nh\u01b0ng v\u1edbi ri\u00eang GMB, c\u00f3 m\u1ed9t v\u00e0i th\u1ee9 c\u00f3 xu h\u01b0\u1edbng g\u00e2y kh\u00f3 kh\u0103n cho ch\u1ee7 doanh nghi\u1ec7p.<\/p>\n<p>\u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao t\u00f4i bao g\u1ed3m h\u01b0\u1edbng d\u1eabn \u0111\u1ea7y \u0111\u1ee7 b\u00ean d\u01b0\u1edbi.<\/p>\n<blockquote><p>Google My Business l\u00e0 c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed, d\u1ec5 d\u00f9ng cho doanh nghi\u1ec7p v\u00e0 t\u1ed5 ch\u1ee9c \u0111\u1ec3 qu\u1ea3n l\u00fd s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u1ecd qua Google, bao g\u1ed3m c\u1ea3 t\u00ecm ki\u1ebfm v\u00e0 b\u1ea3n \u0111\u1ed3.<\/p><\/blockquote>\n<p>Theo Moz, GMB l\u00e0 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng quan tr\u1ecdng nh\u1ea5t cho c\u1ea3 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm &#8220;snack pack&#8221; v\u00e0 t\u1ef1 nhi\u00ean.<\/p>\n<p>\u0110\u1ec3 thi\u1ebft l\u1eadp n\u00f3, b\u1ea1n v\u00e0o trang n\u00e0y:\u00a0<a href=\"https:\/\/business.google.com\/create\">https:\/\/business.google.com\/create<\/a> v\u00e0 l\u00e0m theo c\u00e1c h\u01b0\u1edbng d\u1eabn.<\/p>\n<h3>B\u01b0\u1edbc 1. Nh\u1eadp t\u00ean doanh nghi\u1ec7p c\u1ee7a b\u1ea1n<\/h3>\n<p>\u0110\u1ea7u ti\u00ean Google s\u1ebd h\u1ecfi t\u00ean doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n<p>B\u1ea1n c\u00f3 hai l\u1ef1a ch\u1ecdn \u1edf \u0111\u00e2y:<\/p>\n<ol>\n<li>T\u1ea1o m\u1ed9t doanh nghi\u1ec7p m\u1edbi<\/li>\n<li>Y\u00eau c\u1ea7u t\u00ean m\u1ed9t doanh nghi\u1ec7p hi\u1ec7n t\u1ea1i<\/li>\n<\/ol>\n<p>B\u1ea1n ch\u1ec9 c\u1ea7n g\u00f5 v\u00e0 Google s\u1ebd t\u00ecm ki\u1ebfm doanh nghi\u1ec7p c\u1ee7a b\u1ea1n trong h\u1ec7 th\u1ed1ng c\u1ee7a h\u1ecd (n\u1ebfu c\u00f3).<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/ten-doanh-nghiep.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9919 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/ten-doanh-nghiep.png\" alt=\"t\u00ean doanh nghi\u1ec7p\" width=\"500\" height=\"349\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/ten-doanh-nghiep.png 500w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/ten-doanh-nghiep-300x209.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>Sau \u0111\u00f3 b\u1ea1n nh\u1ea5n Ti\u1ebfp theo.<\/p>\n<p>[dropshadowbox align=&#8221;none&#8221; effect=&#8221;raised&#8221; width=&#8221;auto&#8221; height=&#8221;&#8221; background_color=&#8221;#EFF7FF&#8221; border_width=&#8221;1&#8243; border_color=&#8221;#EFF7FF&#8221; rounded_corners=&#8221;false&#8221; inside_shadow=&#8221;false&#8221; outside_shadow=&#8221;false&#8221; ]<\/p>\n<p><strong>L\u1eddi khuy\u00ean<\/strong><\/p>\n<p>\u0110\u1eebng c\u1ed1 g\u1eafng th\u00eam th\u1eaft t\u1eeb kh\u00f3a \u1edf \u0111\u00e2y. CH\u1ec8 nh\u1eadp t\u00ean doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, kh\u00f4ng th\u00eam n\u1ebfm g\u00ec h\u1ebft.<\/p>\n<p>L\u1ea5y v\u00ed d\u1ee5, n\u1ebfu b\u1ea1n m\u1edf m\u1ed9t c\u1eeda h\u00e0ng c\u00e0 ph\u00ea \u1edf H\u00e0 N\u1ed9i t\u00ean l\u00e0 Gi\u1ecdt \u0110\u1eafng, h\u00e3y nh\u1eadp t\u00ean doanh nghi\u1ec7p l\u00e0\u00a0Gi\u1ecdt \u0110\u1eafng. \u0110\u1eebng nh\u1eadp t\u00ean ki\u1ec3u nh\u01b0\u00a0<em>Gi\u1ecdt \u0110\u1eafng qu\u00e1n c\u00e0 ph\u00ea m\u1edbi \u1edf H\u00e0 N\u1ed9i<\/em>\u00a0&#8211; v\u00ec t\u00ean ki\u1ec3u nh\u01b0 v\u1eady l\u00e0 tr\u00e1i v\u1edbi c\u00e1c h\u01b0\u1edbng d\u1eabn v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng Google My Business.<\/p>\n<p>[\/dropshadowbox]<\/p>\n<h3>B\u01b0\u1edbc 2. Nh\u1eadp \u0111\u1ecba ch\u1ec9 c\u1ee7a b\u1ea1n<\/h3>\n<p>Ti\u1ebfp \u0111\u1ebfn Google s\u1ebd h\u1ecfi \u0111\u1ecba ch\u1ec9 c\u1ee7a b\u1ea1n.<\/p>\n<p>N\u1ebfu b\u1ea1n c\u00f4ng b\u1ed1 doanh nghi\u1ec7p m\u00e0 Google \u0111\u00e3 c\u00f3 s\u1eb5n trong h\u1ec7 th\u1ed1ng c\u1ee7a h\u1ecd, th\u00f4ng tin n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1n. N\u1ebfu kh\u00f4ng, b\u1ea1n c\u1ea7n ch\u1ee7 \u0111\u1ed9ng nh\u1eadp \u0111\u1ecba ch\u1ec9 c\u1ee7a b\u1ea1n v\u00e0o.<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/dia-chi-doanh-nghiep-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9929 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/dia-chi-doanh-nghiep-2.png\" alt=\"\u0111\u1ecba ch\u1ec9 doanh nghi\u1ec7p\" width=\"492\" height=\"428\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/dia-chi-doanh-nghiep-2.png 492w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/dia-chi-doanh-nghiep-2-300x261.png 300w\" sizes=\"(max-width: 492px) 100vw, 492px\" \/><\/a><\/p>\n<p>Google g\u1ee3i \u00fd ch\u00fang ta v\u00e0o li\u00ean k\u1ebft sau \u0111\u1ec3 bi\u1ebft m\u00e3 b\u01b0u ch\u00ednh \u1edf Vi\u1ec7t Nam:\u00a0<a href=\"http:\/\/postcode.vnpost.vn\/services\/search.aspx\">http:\/\/postcode.vnpost.vn\/services\/search.aspx<\/a><\/p>\n<p>N\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t doanh nghi\u1ec7p v\u1edbi c\u1eeda h\u00e0ng c\u1ee7a hi\u1ec7u ngon l\u00e0nh, c\u00f4ng \u0111o\u1ea1n n\u00e0y th\u1eadt d\u1ec5 d\u00e0ng &#8211; b\u1ea1n ch\u1ec9 c\u1ea7n nh\u1eadp \u0111\u1ecba ch\u1ec9 shop c\u1ee7a b\u1ea1n v\u00e0o.<\/p>\n<p>Nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y l\u1eabn l\u1ed9n, kh\u00f3 kh\u0103n \u00edt nhi\u1ec1u v\u1ec1 chuy\u1ec7n n\u00ean nh\u1eadp th\u00f4ng tin g\u00ec n\u1ebfu:<\/p>\n<ul>\n<li>B\u1ea1n l\u00e0m vi\u1ec7c t\u1ea1i nh\u00e0.<\/li>\n<li>B\u1ea1n c\u00f3 m\u1ed9t ho\u1eb7c nhi\u1ec1u \u0111\u1ed1i t\u00e1c kinh doanh, v\u00e0 c\u1ea3 hai \u0111\u1ec1u v\u1eadn h\u00e0nh t\u1ea1i nh\u00e0 (nhi\u1ec1u \u0111\u1ecba ch\u1ec9).<\/li>\n<li>Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n di \u0111\u1ed9ng (v\u00ed d\u1ee5 xe \u0111\u1ea9y b\u00e1nh m\u00ec).<\/li>\n<li>B\u1ea1n c\u00f3 m\u1ed9t ho\u1eb7c nhi\u1ec1u v\u0103n ph\u00f2ng.<\/li>\n<li>B\u1ea1n c\u00f3 m\u1ed9t v\u0103n ph\u00f2ng \u1ea3o, nh\u01b0ng kh\u00f4ng c\u00f3 \u0111\u1ecba ch\u1ec9 v\u1eadt l\u00fd th\u1ef1c.<\/li>\n<li>B\u1ea1n ph\u1ee5c v\u1ee5 c\u00e1c kh\u00e1ch h\u00e0ng t\u1ea1i \u0111\u1ecba \u0111i\u1ec3m v\u1eadt l\u00fd c\u1ee5 th\u1ec3 V\u00c0 t\u1eeb xa.<\/li>\n<\/ul>\n<p>\u0110\u00e2y l\u00e0 l\u1eddi khuy\u00ean c\u1ee7a t\u00f4i:<\/p>\n<ul>\n<li><strong>N\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t v\u0103n ph\u00f2ng v\u1eadt l\u00fd c\u1ee5 th\u1ec3<\/strong>, h\u00e3y s\u1eed d\u1ee5ng \u0111\u1ecba ch\u1ec9 \u0111\u00f3.<\/li>\n<li><strong>N\u1ebfu b\u1ea1n (v\u00e0 m\u1ed9t ho\u1eb7c nhi\u1ec1u \u0111\u1ed1i t\u00e1c kinh doanh) l\u00e0m vi\u1ec7c t\u1ea1i nh\u00e0<\/strong>, h\u00e3y th\u00eam \u0111\u1ecba ch\u1ec9 nh\u00e0 c\u1ee7a ng\u01b0\u1eddi c\u00f3 \u0111\u1ecba ch\u1ec9 g\u1ea7n nh\u1ea5t v\u1edbi khu v\u1ef1c quan tr\u1ecdng nh\u1ea5t m\u00e0 doanh nghi\u1ec7p b\u1ea1n ph\u1ee5c v\u1ee5.<\/li>\n<li><strong>N\u1ebfu b\u1ea1n ch\u1ec9 c\u00f3 v\u0103n ph\u00f2ng \u1ea3o, KH\u00d4NG s\u1eed d\u1ee5ng \u0111\u1ecba ch\u1ec9 n\u00e0y<\/strong> &#8211; tr\u1eeb phi v\u0103n ph\u00f2ng n\u00e0y &#8220;c\u00f3 nh\u00e2n vi\u00ean trong gi\u1edd l\u00e0m vi\u1ec7c&#8221;. C\u00f2n kh\u00f4ng n\u00f3 s\u1ebd vi ph\u1ea1m c\u00e1c quy t\u1eafc c\u1ee7a GMB. Khi \u1ea5y b\u1ea1n n\u00ean s\u1eed d\u1ee5ng \u0111\u1ecba ch\u1ec9 nh\u00e0 \u0111\u1ec3 thay th\u1ebf.<\/li>\n<\/ul>\n<p>N\u00ean nh\u1edb, t\u00ednh nh\u1ea5t qu\u00e1n l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u1edf \u0111\u00e2y, v\u00ec th\u1ebf t\u00f4i g\u1ee3i \u00fd b\u1ea1n copy-paste th\u00f4ng tin t\u1eeb b\u1ea3ng t\u00ednh b\u1ea1n t\u1ea1o ra t\u1eeb l\u00fac ban \u0111\u1ea7u \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng ch\u00fang ch\u00ednh x\u00e1c v\u00e0 nh\u1ea5t qu\u00e1n v\u1edbi th\u00f4ng tin b\u1ea1n c\u00f3 tr\u00ean website (v\u00e0 b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o kh\u00e1c m\u00e0 b\u1ea1n c\u00f3).<\/p>\n<p>Danh b\u1ea1 \u0111\u00e3 c\u00f4ng b\u1ed1 v\u00e0 t\u1ed3n t\u1ea1i r\u1ed3i? H\u00e3y ki\u1ec3m tra l\u1ea1i th\u00f4ng tin Google l\u01b0u tr\u1eef c\u00f3 kh\u00e1c bi\u1ec7t v\u1edbi th\u00f4ng tin m\u00e0 b\u1ea1n c\u00f3 trong b\u1ea3ng t\u00ednh kh\u00f4ng. C\u1eadp nh\u1eadt n\u1ebfu c\u1ea7n thi\u1ebft.<\/p>\n<p>B\u1ea1n c\u0169ng s\u1ebd th\u1ea5y m\u1ed9t checkbox c\u00f3 nh\u00e3n l\u00e0 &#8220;T\u00f4i ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.&#8221;<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/cung-cap-dich-vu.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9921 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/cung-cap-dich-vu.png\" alt=\"cung c\u1ea5p d\u1ecbch v\u1ee5\" width=\"424\" height=\"64\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/cung-cap-dich-vu.png 424w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/cung-cap-dich-vu-300x45.png 300w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/a><\/p>\n<p>Tick v\u00e0o \u0111\u00e2y ch\u1ec9 ra r\u1eb1ng b\u1ea1n l\u00e0 &#8220;doanh nghi\u1ec7p D\u1ecbch v\u1ee5-khu v\u1ef1c&#8221; trong m\u1eaft c\u1ee7a Google.<\/p>\n<p>V\u1ec1 c\u01a1 b\u1ea3n, b\u1ea1n ph\u1ea3i tick v\u00e0o h\u1ed9p n\u00e0y n\u1ebfu b\u1ea1n, trong th\u1ef1c t\u1ebf, ph\u00e2n ph\u1ed1i h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh&#8230;th\u1eadm ch\u00ed k\u1ec3 c\u1ea3 khi b\u1ea1n ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ea1i \u0111\u1ecba ch\u1ec9 v\u1eadt l\u00fd (v\u00ed d\u1ee5 m\u1ed9t c\u1ee7a h\u00e0ng d\u1ea1ng takeaway &#8211; ng\u01b0\u1eddi mua nh\u1eadn h\u00e0ng r\u1ed3i mang \u0111i ngay).<\/p>\n<p>N\u1ebfu nh\u01b0 v\u1eady, b\u1ea1n s\u1ebd th\u1ea5y m\u1ed9t checkbox kh\u00e1c hi\u1ec7n ra &#8211; &#8220;\u1ea8n \u0111\u1ecba ch\u1ec9 c\u1ee7a t\u00f4i (n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 c\u1eeda h\u00e0ng).&#8221;<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/an-dia-chi.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9922 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/an-dia-chi.png\" alt=\"\u1ea9n \u0111\u1ecba ch\u1ec9\" width=\"436\" height=\"80\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/an-dia-chi.png 436w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/an-dia-chi-300x55.png 300w\" sizes=\"(max-width: 436px) 100vw, 436px\" \/><\/a><\/p>\n<p>Tick ch\u1ecdn \u0111i\u1ec1u n\u00e0y ngh\u0129a l\u00e0 trong khi Google s\u1ebd bi\u1ebft v\u1ecb tr\u00ed doanh nghi\u1ec7p c\u1ee7a b\u1ea1n (cho m\u1ee5c \u0111\u00edch x\u00e1c minh), h\u1ecd s\u1ebd kh\u00f4ng hi\u1ec3n th\u1ecb \u0111\u1ecba ch\u1ec9 c\u1ee7a b\u1ea1n cho ng\u01b0\u1eddi t\u00ecm ki\u1ebfm th\u00f4ng th\u01b0\u1eddng. N\u00f3 s\u1ebd v\u1eabn l\u00e0 ri\u00eang t\u01b0 v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea trong trang GMB c\u1ee7a b\u1ea1n.<\/p>\n<p>T\u00f4i khuy\u00ean b\u1ea1n n\u00ean check h\u1ed9p n\u00e0y n\u1ebfu b\u1ea1n nh\u1eadp v\u00e0o <em>\u0111\u1ecba ch\u1ec9 nh\u00e0 ri\u00eang<\/em>.<\/p>\n<h3>B\u01b0\u1edbc 3. Nh\u1eadp ch\u00ednh x\u00e1c \u0111\u1ecba ch\u1ec9 c\u1ee7a b\u1ea1n<\/h3>\n<p>\u1ede b\u01b0\u1edbc ti\u1ebfp theo, m\u1ed9t b\u1ea3n \u0111\u1ed3 hi\u1ec7n ra v\u1edbi v\u1ecb tr\u00ed \u0111\u01b0\u1ee3c ghim.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 k\u00e9o th\u1ea3 v\u00e0 di chuy\u1ec3n quanh \u0111\u1ec3 ghim ch\u00ednh x\u00e1c \u0111\u1ecba ch\u1ec9 doanh nghi\u1ec7p.<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/gmb-location.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9923 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/gmb-location.gif\" alt=\"ch\u1ecdn \u0111\u1ecba \u0111i\u1ec3m ch\u00ednh x\u00e1c cho doanh nghi\u1ec7p\" width=\"667\" height=\"588\" \/><\/a><\/p>\n<p>9 trong 10 tr\u01b0\u1eddng h\u1ee3p b\u1ea1n c\u00f3 th\u1ec3 tin t\u01b0\u1edfng Google t\u00ecm \u0111\u00fang \u0111\u1ecba ch\u1ec9.<\/p>\n<p>Nh\u01b0ng n\u1ebfu n\u00f3 ghim kh\u00f4ng ch\u00ednh x\u00e1c \u0111\u1ecba ch\u1ec9 c\u1ee7a b\u1ea1n, h\u00e3y tho\u1ea3i m\u00e1i ch\u1ec9nh s\u1eeda l\u1ea1i.<\/p>\n<h3>B\u01b0\u1edbc 4. L\u1ef1a ch\u1ecdn th\u01b0 m\u1ee5c<\/h3>\n<p>Google ch\u1ec9 cho ph\u00e9p b\u1ea1n l\u1ef1a ch\u1ecdn m\u1ed9t th\u01b0 m\u1ee5c khi thi\u1ebft l\u1eadp h\u1ed3 s\u01a1 Google My Business.<\/p>\n<p>H\u1ecd c\u00f3 r\u1ea5t nhi\u1ec1u g\u1ee3i \u00fd v\u1ec1 c\u00e1ch l\u1ef1a ch\u1ecdn th\u01b0 m\u1ee5c ch\u00ednh x\u00e1c <a href=\"https:\/\/support.google.com\/business\/answer\/7249669?hl=vi\">\u1edf \u0111\u00e2y<\/a>.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 \u0111o\u1ea1n tr\u00edch \u0111\u1ee7 ph\u00f9 h\u1ee3p cho h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi:<\/p>\n<blockquote><p>Ch\u1ecdn danh m\u1ee5c ch\u00ednh m\u00f4 t\u1ea3 to\u00e0n b\u1ed9 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n; \u0111\u1eebng th\u00eam nhi\u1ec1u danh m\u1ee5c \u0111\u1ec3 li\u1ec7t k\u00ea t\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: n\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00e0 c\u00e2u l\u1ea1c b\u1ed9 s\u1ee9c kh\u1ecfe c\u00f3 m\u1ed9t qu\u00e1n c\u00e0 ph\u00ea, th\u00ec b\u1ea1n \u0111\u1eebng th\u00eam danh m\u1ee5c &#8220;C\u00e0 ph\u00ea&#8221;.<\/p><\/blockquote>\n<p>H\u00e3y ngh\u0129 v\u1ec1 vi\u1ec7c doanh nghi\u1ec7p c\u1ee7a b\u1ea1n L\u00c0 G\u00cc, sau \u0111\u00f3 b\u1eaft \u0111\u1ea7u g\u00f5 n\u00f3 v\u00e0o ph\u1ea7n th\u01b0 m\u1ee5c.<\/p>\n<p>Google s\u1ebd g\u1ee3i \u00fd th\u01b0 m\u1ee5c khi b\u1ea1n g\u00f5.<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/loai-hinh-doanh-nghiep.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9924 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/loai-hinh-doanh-nghiep.png\" alt=\"lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p\" width=\"497\" height=\"410\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/loai-hinh-doanh-nghiep.png 497w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/loai-hinh-doanh-nghiep-300x247.png 300w\" sizes=\"(max-width: 497px) 100vw, 497px\" \/><\/a><\/p>\n<p>Ch\u1ecdn l\u0129nh v\u1ef1c ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi b\u1ea1n r\u1ed3i nh\u1ea5n &#8220;Ti\u1ebfp theo.&#8221;<\/p>\n<p>[dropshadowbox align=&#8221;none&#8221; effect=&#8221;raised&#8221; width=&#8221;auto&#8221; height=&#8221;&#8221; background_color=&#8221;#EFF7FF&#8221; border_width=&#8221;1&#8243; border_color=&#8221;#EFF7FF&#8221; rounded_corners=&#8221;false&#8221; inside_shadow=&#8221;false&#8221; outside_shadow=&#8221;false&#8221; ]<\/p>\n<p><strong>L\u1eddi khuy\u00ean<\/strong><\/p>\n<p>B\u1ea1n kh\u00f4ng ch\u1eafc v\u1ec1 th\u01b0 m\u1ee5c n\u00e0o n\u00ean ch\u1ecdn?<\/p>\n<p>H\u00e3y xem c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n.<\/p>\n<p>Gi\u1ea3 d\u1ee5 b\u1ea1n kh\u1edfi \u0111\u1ed9ng m\u1ed9t doanh nghi\u1ec7p v\u1ec1 &#8220;\u0111\u00e0o t\u1ea1o kinh doanh online&#8221; \u1edf H\u00e0 N\u1ed9i. n\u1ebfu b\u1ea1n nh\u1eadp th\u00f4ng tin n\u00e0y v\u00e0o GMB, n\u00f3 kh\u00f4ng tr\u1ea3 v\u1ec1 th\u01b0 m\u1ee5c n\u00e0o c\u1ea3.<\/p>\n<p>\u0110\u1ec3 kh\u1eafc ph\u1ee5c, b\u1ea1n h\u00e3y th\u1eed tra t\u1eeb kh\u00f3a &#8220;\u0111\u00e0o t\u1ea1o kinh doanh online&#8221; tr\u00ean Google Maps. B\u1ea1n s\u1ebd th\u1ea5y th\u01b0 m\u1ee5c ch\u00ednh m\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n ch\u1ecdn (\u1edf \u0111\u00e2y l\u00e0 Trung t\u00e2m \u0111\u00e0o t\u1ea1o).<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/lua-chon-danh-muc.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9925 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/lua-chon-danh-muc.png\" alt=\"l\u1ef1a ch\u1ecdn danh m\u1ee5c\" width=\"667\" height=\"559\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/lua-chon-danh-muc.png 667w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/lua-chon-danh-muc-300x251.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/lua-chon-danh-muc-585x490.png 585w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><\/a><\/p>\n<p>C\u00f4ng vi\u1ec7c c\u00f2n l\u1ea1i c\u1ee7a b\u1ea1n \u0111\u01a1n gi\u1ea3n l\u00e0 b\u1eaft ch\u01b0\u1edbc h\u1ecd th\u00f4i.<\/p>\n<p>[\/dropshadowbox]<\/p>\n<h3>B\u01b0\u1edbc 5. Nh\u1eadp s\u1ed1 \u0111i\u1ec7n tho\u1ea1i v\u00e0 Website c\u1ee7a b\u1ea1n (t\u00f9y ch\u1ecdn)<\/h3>\n<p>B\u01b0\u1edbc n\u00e0y r\u1ea5t d\u1ec5 hi\u1ec3u &#8211; b\u1ea1n \u0111\u01a1n gi\u1ea3n nh\u1eadp s\u1ed1 \u0111i\u1ec7n tho\u1ea1i v\u00e0 \u0111\u1ecba ch\u1ec9 website c\u1ee7a b\u1ea1n v\u00e0o.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 <a href=\"https:\/\/support.google.com\/business\/answer\/3038177#websitephone\">m\u1ed9t s\u1ed1 l\u1eddi khuy\u00ean t\u1eeb Google<\/a>.<\/p>\n<p>H\u00e3y nh\u1edb l\u00e0 nh\u1ea5t qu\u00e1n. S\u1eed d\u1ee5ng d\u1eef li\u1ec7u t\u1eeb b\u1ea3ng t\u00ednh c\u1ee7a b\u1ea1n!<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/dien-thoai-website.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9926 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/dien-thoai-website.png\" alt=\"\u0111i\u1ec7n tho\u1ea1i v\u00e0 website\" width=\"507\" height=\"426\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/dien-thoai-website.png 507w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/dien-thoai-website-300x252.png 300w\" sizes=\"(max-width: 507px) 100vw, 507px\" \/><\/a><\/p>\n<h3>B\u01b0\u1edbc 6. X\u00e1c minh th\u00f4ng tin (danh b\u1ea1) c\u1ee7a b\u1ea1n<\/h3>\n<p>Tr\u01b0\u1edbc khi GMB c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb, b\u1ea1n c\u1ea7n x\u00e1c minh th\u00f4ng tin.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n qua \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c b\u01b0u thi\u1ebfp &#8211; h\u00e3y l\u00e0m theo c\u00e1c h\u01b0\u1edbng d\u1eabn t\u1eeb Google \u0111\u1ec3 th\u1ef1c hi\u1ec7n x\u00e1c minh.<\/p>\n<h3>B\u01b0\u1edbc 7. T\u1ed1i \u01b0u h\u00f3a danh m\u1ee5c (th\u00f4ng tin) c\u1ee7a b\u1ea1n h\u01a1n n\u1eefa<\/h3>\n<p>Xin ch\u00fac m\u1eebng &#8211; b\u1ea1n \u0111\u00e3 x\u00e1c minh \u0111\u01b0\u1ee3c r\u1ed3i!<\/p>\n<p>Nh\u01b0ng \u0111\u1eebng th\u1ecfa m\u00e3n s\u1edbm. B\u1ea1n c\u1ea7n ph\u1ea3i t\u1ed1i \u01b0u GMB h\u01a1n n\u1eefa b\u1eb1ng c\u00e1ch:<\/p>\n<ul>\n<li>Th\u00eam nhi\u1ec1u danh m\u1ee5c h\u01a1n;<\/li>\n<li>T\u1ea3i m\u1ed9t v\u00e0i b\u1ee9c \u1ea3nh (l\u00fd t\u01b0\u1edfng nh\u1ea5t l\u00e0 \u0111\u01b0\u1ee3c ch\u1ee5p t\u1eeb c\u01a1 s\u1edf c\u1ee7a b\u1ea1n ho\u1eb7c \u00edt nh\u1ea5t l\u00e0 g\u1ea7n \u0111\u00f3, v\u00ec ch\u00fang s\u1ebd c\u00f3 si\u00eau d\u1eef li\u1ec7u v\u1ecb tr\u00ed \u0111\u01b0\u1ee3c \u0111\u00ednh k\u00e8m);<\/li>\n<li>Li\u1ec7t k\u00ea gi\u1edd m\u1edf c\u1eeda;<\/li>\n<li>Li\u1ec7t k\u00ea b\u1ea5t k\u1ef3 d\u1ecbch v\u1ee5 ri\u00eang l\u1ebb n\u00e0o b\u1ea1n cung c\u1ea5p;<\/li>\n<li>Th\u00eam b\u1ea5t k\u1ef3 s\u1ed1 \u0111i\u1ec7n tho\u1ea1i b\u1ed5 sung n\u00e0o;<\/li>\n<li>Th\u00eam c\u00e1c thu\u1ed9c t\u00ednh\/ti\u1ec7n \u00edch li\u00ean quan;<\/li>\n<li>V\u00e2n v\u00e2n.<\/li>\n<\/ul>\n<p><em>\/\/l\u01b0u \u00fd:\u00a0<\/em>Trong b\u00e0i g\u1ed1c ti\u1ebfng Anh, t\u00e1c gi\u1ea3 c\u00f2n h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng Bing Place v\u00e0 Apple Maps. C\u00e1 nh\u00e2n ng\u01b0\u1eddi d\u1ecbch th\u1ea5y 2 c\u00f4ng c\u1ee5 tr\u00ean r\u1ea5t \u00edt \u0111\u01b0\u1ee3c d\u00f9ng t\u1ea1i Vi\u1ec7t Nam n\u00ean kh\u00f4ng d\u1ecbch. B\u1ea1n n\u00e0o c\u00f3 nhu c\u1ea7u cho ph\u1ea7n \u0111\u00f3 c\u00f3 th\u1ec3 t\u00ecm b\u00e0i g\u1ed1c \u0111\u1ec3 \u0111\u1ecdc th\u00eam. Th\u00f4ng tin b\u00e0i vi\u1ebft g\u1ed1c c\u00f3 \u1edf ph\u1ea7n cu\u1ed1i b\u00e0i n\u00e0y.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Chuong_3_Trich_dan_dia_phuong_%E2%80%93_Location_Citations_NAP\"><\/span>Ch\u01b0\u01a1ng 3. Tr\u00edch d\u1eabn \u0111\u1ecba ph\u01b0\u01a1ng &#8211; Location Citations (NAP)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>C\u00e1c tr\u00edch d\u1eabn l\u00e0 c\u00e1c \u0111\u1ec1 c\u1eadp tr\u1ef1c tuy\u1ebfn li\u00ean quan \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, n\u00f3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb d\u01b0\u1edbi d\u1ea1ng t\u00ean, \u0111\u1ecba ch\u1ec9, v\u00e0 s\u1ed1 \u0111i\u1ec7n tho\u1ea1i doanh nghi\u1ec7p &#8211; \u0111\u01b0\u1ee3c vi\u1ebft t\u1eaft l\u00e0 <strong>NAP<\/strong> (Name, Address, Phone).<\/p>\n<p><strong>L\u01b0u \u00fd<\/strong>. Nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m SEO \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c tr\u00edch d\u1eabn m\u00e0 kh\u00f4ng hi\u1ec3n th\u1ecb \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin NAP nh\u01b0 c\u00e1c tr\u00edch d\u1eabn <em>t\u1eebng ph\u1ea7n<\/em>. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi n\u00f3i v\u1ec1 UNAP\/NAPU (Name, Address, Phone Number, URL) v\u00e0 NAPW (Name, Address, Phone Number, Website).<\/p>\n<p>C\u00f3 hai ki\u1ec3u tr\u00edch d\u1eabn: <em>c\u00f3 c\u1ea5u tr\u00fac<\/em> v\u00e0 <em>kh\u00f4ng c\u00f3 c\u1ea5u tr\u00fac<\/em>.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 v\u00ed d\u1ee5 v\u1ec1 tr\u00edch d\u1eabn <em>c\u00f3 c\u1ea5u tr\u00fac<\/em>:<\/p>\n<figure id=\"attachment_9931\" aria-describedby=\"caption-attachment-9931\" style=\"width: 660px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/du-lieu-co-cau-truc.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9931\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/du-lieu-co-cau-truc.png\" alt=\"\" width=\"670\" height=\"301\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/du-lieu-co-cau-truc.png 670w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/du-lieu-co-cau-truc-300x135.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/du-lieu-co-cau-truc-585x263.png 585w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><\/a><figcaption id=\"caption-attachment-9931\" class=\"wp-caption-text\">D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac NAP c\u1ee7a trang Hammamshire House, \u1ea3nh ch\u1ee5p m\u00e0n h\u00ecnh t\u1eeb trang Facebook<\/figcaption><\/figure>\n<p>V\u1ec1 c\u01a1 b\u1ea3n, c\u00e1c tr\u00edch d\u1eabn c\u00f3 c\u1ea5u tr\u00fac l\u00e0 c\u00e1c tr\u00edch d\u1eabn m\u00e0 th\u00f4ng tin NAP \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y theo c\u00e1ch th\u1ee9c tr\u1ef1c quan. Ch\u00fang th\u01b0\u1eddng n\u1eb1m trong danh b\u1ea1 kinh doanh, h\u1ed3 s\u01a1 m\u1ea1ng x\u00e3 h\u1ed9i, v\u00e2n v\u00e2n.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 tr\u00edch d\u1eabn kh\u00f4ng c\u00f3 c\u1ea5u tr\u00fac:<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/du-lieu-khong-co-cau-truc.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9932 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/du-lieu-khong-co-cau-truc.png\" alt=\"\" width=\"900\" height=\"379\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/du-lieu-khong-co-cau-truc.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/du-lieu-khong-co-cau-truc-300x126.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/du-lieu-khong-co-cau-truc-768x323.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/du-lieu-khong-co-cau-truc-585x246.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p>C\u00e1c tr\u00edch d\u1eabn kh\u00f4ng c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ec1 c\u1eadp \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n d\u01b0\u1edbi \u0111\u1ecbnh d\u1ea1ng kh\u00f4ng c\u00f3 c\u1ea5u tr\u00fac (<em>\u0111\u1ecbnh ngh\u0129a th\u1eadt l\u00e0 tuy\u1ec7t v\u1eddi!<\/em>). Ch\u00fang th\u01b0\u1eddng n\u1eb1m trong c\u00e1c b\u00e0i vi\u1ebft blog, tin t\u1ee9c b\u00e1o ch\u00ed online, v\u00e2n v\u00e2n.<\/p>\n<h3>T\u1ea1i sao c\u00e1c tr\u00edch d\u1eabn NAP l\u1ea1i quan tr\u1ecdng?<\/h3>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 hai l\u00fd do gi\u1ea3i th\u00edch t\u1ea1i sao c\u00e1c tr\u00edch d\u1eabn NAP ch\u00ednh x\u00e1c v\u00e0 nh\u1ea5t qu\u00e1n l\u1ea1i quan tr\u1ecdng:<\/p>\n<ol>\n<li><strong>Theo nh\u01b0 Moz, c\u00e1c t\u00edn hi\u1ec7u tr\u00edch d\u1eabn l\u00e0 <a href=\"https:\/\/moz.com\/local-search-ranking-factors\">m\u1ed9t trong c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng \u0111\u1ecba ph\u01b0\u01a1ng quan tr\u1ecdng nh\u1ea5t<\/a><\/strong>. \u0110i\u1ec1u n\u00e0y l\u00e0 ch\u00ednh x\u00e1c cho c\u1ea3 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm &#8220;snack pack&#8221; v\u00e0 &#8220;th\u00f4ng th\u01b0\u1eddng&#8221;. R\u1ea5t c\u00f3 th\u1ec3, \u0111\u00e2y l\u00e0 l\u00fd do th\u00f4ng tin NAP nh\u1ea5t qu\u00e1n tr\u00ean web \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 x\u00e1c nh\u1eadn th\u00eam d\u1eef li\u1ec7u Google c\u00f3 (GMB) v\u1ec1 m\u1ed9t doanh nghi\u1ec7p c\u1ee5 th\u1ec3. M\u1eb7t kh\u00e1c, th\u00f4ng tin NAP kh\u00f4ng nh\u1ea5t qu\u00e1n, ch\u1ec9 g\u00e2y ra s\u1ef1 nh\u1ea7m l\u1eabn, \u0111\u00e1nh l\u1eeba v\u00e0 l\u00e0m sai h\u01b0\u1edbng c\u1ea3 Google v\u00e0 c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng ngh\u00e8o n\u00e0n-\u0111\u00e2y ch\u1eb3ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u m\u00e0 Google th\u00edch th\u00fa g\u00ec.<\/li>\n<li><strong>Google kh\u00f4ng ph\u1ea3i l\u00e0 n\u01a1i duy nh\u1ea5t m\u1ecdi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm v\u1ec1 doanh nghi\u1ec7p<\/strong>. H\u1ecd c\u0169ng t\u00ecm ki\u1ebfm th\u00f4ng qua Facebook, c\u00e1c th\u01b0 m\u1ee5c, v\u00e2n v\u00e2n. C\u00f3 \u0111\u01b0\u1ee3c danh m\u1ee5c NAP ch\u00ednh x\u00e1c tr\u00ean c\u00e1c trang n\u00e0y s\u1ebd cho ph\u00e9p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u00ecm th\u1ea5y doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, \u0111i\u1ec1u n\u00e0y cu\u1ed1i c\u00f9ng s\u1ebd chuy\u1ec3n th\u00e0nh vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng v\u00e0 doanh thu h\u01a1n.<\/li>\n<\/ol>\n<p>V\u00ec v\u1eady khi \u0111\u1ec1 c\u1eadp \u0111\u1ebfn local SEO, c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n l\u00e0 ph\u1ea3i ho\u00e0n th\u00e0nh c\u1ea3 hai vi\u1ec7c:<\/p>\n<ol>\n<li>\u0110\u1ea3m b\u1ea3o c\u00e1c tr\u00edch d\u1eabn \u0111ang t\u1ed3n t\u1ea1i l\u00e0 ch\u00ednh x\u00e1c v\u00e0 nh\u1ea5t qu\u00e1n.<\/li>\n<li>X\u00e2y d\u1ef1ng c\u00e1c tr\u00edch d\u1eabn th\u00edch h\u1ee3p, li\u00ean quan h\u01a1n.<\/li>\n<\/ol>\n<p>N\u00e0o ch\u00fang ta c\u00f9ng xem c\u00e1ch l\u00e0m \u0111i\u1ec1u \u0111\u00f3.<\/p>\n<h3>3.1. Th\u1ef1c hi\u1ec7n ki\u1ec3m tra tr\u00edch d\u1eabn<\/h3>\n<p>H\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 m\u1ed9t s\u1ed1 tr\u00edch d\u1eabn \u0111\u00e3 t\u1ed3n t\u1ea1i r\u1ed3i.<\/p>\n<p>Nh\u01b0ng \u0111i\u1ec1u n\u00e0y c\u00f2n th\u01b0\u1eddng xuy\u00ean h\u01a1n, \u00edt nh\u1ea5t m\u1ed9t s\u1ed1 trong ch\u00fang l\u00e0 kh\u00f4ng ch\u00ednh x\u00e1c v\u00e0\/ho\u1eb7c kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7.<\/p>\n<p>M\u1ed9t s\u1ed1 c\u00f3 \u0111\u1ecba ch\u1ec9 v\u00e0 t\u00ean doanh nghi\u1ec7p ch\u00ednh x\u00e1c, nh\u01b0ng l\u1ea1i sai s\u1ed1 \u0111i\u1ec7n tho\u1ea1i. Nh\u1eefng ng\u01b0\u1eddi kh\u00e1c c\u00f3 t\u00ean v\u00e0 s\u1ed1 \u0111i\u1ec7n tho\u1ea1i doanh nghi\u1ec7p ch\u00ednh x\u00e1c nh\u01b0ng v\u1eabn \u0111\u1ec3 \u0111\u1ecba ch\u1ec9 c\u0169. V\u00e0 m\u1ed9t s\u1ed1 kh\u00e1c l\u1ea1i c\u00f3 th\u00f4ng tin r\u1eddi r\u1ea1c &#8211; v\u00ed d\u1ee5, c\u00f3 \u0111\u1ecba ch\u1ec9 v\u00e0 t\u00ean doanh nghi\u1ec7p nh\u01b0ng l\u1ea1i ho\u00e0n to\u00e0n kh\u00f4ng c\u00f3 s\u1ed1 \u0111i\u1ec7n tho\u1ea1i.<\/p>\n<p>L\u1ea5y v\u00ed d\u1ee5, Europcar Sheffield tr\u00ecnh b\u00e0y s\u1ed1 \u0111i\u1ec7n tho\u1ea1i c\u1ee7a h\u1ecd nh\u01b0 sau tr\u00ean website:\u00a0+44 (0371) 3845930<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/europcar-sheffield-phone-number.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9934 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/europcar-sheffield-phone-number.png\" alt=\"\" width=\"338\" height=\"233\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/europcar-sheffield-phone-number.png 338w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/europcar-sheffield-phone-number-300x207.png 300w\" sizes=\"(max-width: 338px) 100vw, 338px\" \/><\/a><\/p>\n<p>Nh\u01b0ng tr\u00ean danh m\u1ee5c Yelp h\u1ecd l\u1ea1i hi\u1ec3n th\u1ecb s\u1ed1 \u0111i\u1ec7n tho\u1ea1i l\u00e0 0871 384 5930<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/yelp-listing-europcar.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9935 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/yelp-listing-europcar.png\" alt=\"\" width=\"300\" height=\"133\" \/><\/a><\/p>\n<p>\u0110\u00e2y l\u00e0 v\u00ed d\u1ee5 ho\u00e0n h\u1ea3o v\u1ec1 vi\u1ec7c th\u00f4ng tin NAP kh\u00f4ng nh\u1ea5t qu\u00e1n tr\u00ean trang web &#8211; v\u00e0 m\u1ed9t s\u1ed1 th\u00f4ng tin c\u1ea7n ph\u1ea3i s\u1eeda l\u1ea1i.<\/p>\n<p><span style=\"color: #808080;\"><strong>L\u01b0u \u00fd nh\u1ecf<\/strong>: T\u00f4i c\u1ea7n ph\u1ea3i l\u01b0u \u00fd c\u00e1c b\u1ea1n l\u00e0 d\u00f9 2 s\u1ed1 \u0111i\u1ec7n tho\u1ea1i tr\u00ean \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng, nh\u01b0ng \u0111\u1ed1i v\u1edbi c\u00e1c tr\u00edch d\u1eabn cho m\u1ee5c \u0111\u00edch NAP, t\u1ed1t nh\u1ea5t l\u00e0 ch\u1ecdn m\u1ed9t s\u1ed1 v\u00e0 c\u1ee9 th\u1ebf s\u1eed d\u1ee5ng ch\u00fang l\u00e0m NAP. \u00cdt nh\u1ea5t \u0111i\u1ec1u n\u00e0y gi\u00fap \u0111\u1ea3m b\u1ea3o s\u1ef1 nh\u1ea5t qu\u00e1n qua to\u00e0n b\u1ed9 tr\u00edch d\u1eabn NAP.<\/span><\/p>\n<p>C\u00f3 v\u00e0i c\u00e1ch \u0111\u1ec3 t\u00ecm c\u00e1c tr\u00edch d\u1eabn NAP kh\u00f4ng nh\u1ea5t qu\u00e1n, kh\u00f4ng ho\u00e0n ch\u1ec9nh v\u00e0 tr\u00f9ng l\u1eafp.<\/p>\n<h4>Moz \u0111\u1ecba ph\u01b0\u01a1ng<\/h4>\n<p>V\u00e0o <a href=\"https:\/\/moz.com\/local\/search\">\u0111\u1ecba ch\u1ec9 n\u00e0y<\/a> v\u00e0 t\u00ecm ki\u1ebfm doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n<p>Moz s\u1ebd ki\u1ec3m tra t\u1eadp h\u1ee3p d\u1eef li\u1ec7u ch\u00ednh trong qu\u1ed1c gia c\u1ee7a b\u1ea1n v\u00e0 s\u1ebd ph\u00e1t hi\u1ec7n b\u1ea5t k\u1ef3 danh m\u1ee5c n\u00e0o kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7, kh\u00f4ng nh\u1ea5t qu\u00e1n v\u00e0 b\u1ecb tr\u00f9ng l\u1eafp.<\/p>\n<p>C\u00f3 hai danh m\u1ee5c kh\u00f4ng nh\u1ea5t qu\u00e1n m\u00e0 Moz ph\u00e1t hi\u1ec7n cho Europcar Sheffield:<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/europcar-inconsistent-listings-moz-local.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9936 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/europcar-inconsistent-listings-moz-local.png\" alt=\"Europcar Sheffield\" width=\"830\" height=\"448\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/europcar-inconsistent-listings-moz-local.png 830w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/europcar-inconsistent-listings-moz-local-300x162.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/europcar-inconsistent-listings-moz-local-768x415.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/europcar-inconsistent-listings-moz-local-585x316.png 585w\" sizes=\"(max-width: 830px) 100vw, 830px\" \/><\/a><\/p>\n<p>C\u00f3 v\u1ebb nh\u01b0 s\u1ed1 \u0111i\u1ec7n tho\u1ea1i l\u00e0 th\u1ee7 ph\u1ea1m \u1edf \u0111\u00e2y. Ch\u00fang \u0111ang hi\u1ec3n th\u1ecb \u1edf phi\u00ean b\u1ea3n 0871 thay v\u00ec 0371 tr\u00ean trang web ch\u00ednh th\u1ee9c c\u1ee7a c\u00f4ng ty.<\/p>\n<p>\u0110\u1ec3 s\u1eeda n\u00f3, b\u1ea1n click v\u00e0o \u0111\u01b0\u1eddng link, \u0111\u1ebfn ph\u1ea7n danh m\u1ee5c th\u00f4ng tin r\u1ed3i c\u1eadp nh\u1eadt n\u00f3.<\/p>\n<h4>Ki\u1ec3m tra c\u00e1c trang t\u1ed5ng h\u1ee3p\/cung c\u1ea5p th\u00f4ng tin l\u1edbn<\/h4>\n<p><span style=\"color: #808080;\"><em>\/\/L\u01b0u \u00fd<\/em>: Ph\u1ea7n th\u00f4ng tin b\u00ean d\u01b0\u1edbi c\u00f3 th\u1ec3 kh\u00f4ng t\u01b0\u01a1ng th\u00edch v\u1edbi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/span><\/p>\n<p>H\u1ea7u h\u1ebft c\u00e1c website danh m\u1ee5c nh\u1ecf h\u01a1n thu th\u1eadp \u0111\u01b0\u1ee3c th\u00f4ng tin NAP doanh nghi\u1ec7p c\u1ee7a b\u1ea1n t\u1eeb d\u1eef li\u1ec7u c\u1ee7a c\u00e1c nh\u00e0 cung c\u1ea5p.<\/p>\n<ul>\n<li><strong><a href=\"http:\/\/www.infogroup.com\/small-medium-businesses\/online-listing-management\" target=\"_blank\" rel=\"noopener noreferrer\">Infogroup<\/a><\/strong><strong>\/<\/strong><strong><a href=\"https:\/\/www.infousa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">InfoUSA<\/a><\/strong>\u2014c\u1eadp nh\u1eadt\/ki\u1ec3m tra d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n v\u1edbi <a href=\"https:\/\/www.expressupdate.com\/\">d\u1ecbch v\u1ee5 Express Update<\/a> c\u1ee7a h\u1ecd.<\/li>\n<li><strong><a href=\"https:\/\/www.factual.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Factual<\/a><\/strong>\u2014s\u1eed d\u1ee5ng <a href=\"https:\/\/my.factual.com\/data\/t\/places\">c\u00f4ng c\u1ee5 xem tr\u01b0\u1edbc d\u1eef li\u1ec7u<\/a> c\u1ee7a h\u1ecd \u0111\u1ec3 ki\u1ec3m tra v\u00e0 c\u1eadp nh\u1eadt danh m\u1ee5c hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n<\/li>\n<li><strong><a href=\"https:\/\/www.acxiom.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Acxiom<\/a><\/strong>\u2014s\u1eed d\u1ee5ng\u00a0<a href=\"https:\/\/mybusinesslistingmanager.myacxiom.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">mybusinesslistingmanager.myacxiom.com<\/a>\u00a0\u0111\u1ec3 c\u1eadp nh\u1eadt\/c\u00f4ng b\u1ed1 danh m\u1ee5c c\u1ee7a b\u1ea1n<\/li>\n<li><strong><a href=\"https:\/\/www.thomsonlocal.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Thomson Local<\/a><\/strong>\u2014s\u1eed d\u1ee5ng <a href=\"https:\/\/www.thomsonlocal.com\/Addfreelisting\">d\u1ecbch v\u1ee5 danh m\u1ee5c mi\u1ec5n ph\u00ed<\/a> \u0111\u1ec3 th\u00eam doanh nghi\u1ec7p c\u1ee7a b\u1ea1n<\/li>\n<li><strong><a href=\"https:\/\/www.neustarlocaleze.biz\/\" target=\"_blank\" rel=\"noopener noreferrer\">Neustar Localeze<\/a><\/strong>\u2014S\u1eed d\u1ee5ng <a href=\"https:\/\/www.neustarlocaleze.biz\/directory\/Search\">th\u01b0 m\u1ee5c c\u1ee7a h\u1ecd<\/a> \u0111\u1ec3 t\u00ecm ki\u1ebfm doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, sau \u0111\u00f3 y\u00eau c\u1ea7u qu\u1ea3n l\u00fd danh m\u1ee5c n\u1ebfu b\u1ea1n ch\u01b0a l\u00e0m. Ch\u01b0a \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea? Th\u00eam doanh nghi\u1ec7p c\u1ee7a b\u1ea1n <a href=\"https:\/\/www.neustarlocaleze.biz\/directory\/error?aspxerrorpath=\/directory\/manage\/login?uri=#\/subscriptions\/add\">\u1edf \u0111\u00e2y<\/a>.<\/li>\n<\/ul>\n<p>Ki\u1ec3m tra danh m\u1ee5c c\u1ee7a b\u1ea1n tr\u00ean nh\u1eefng trang web n\u00e0y cho ph\u00e9p b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng c\u1eadp nh\u1eadt h\u00e0ng ch\u1ee5c th\u1eadm ch\u00ed h\u00e0ng tr\u0103m tr\u00edch d\u1eabn NAP kh\u00f4ng nh\u1ea5t qu\u00e1n\/kh\u00f4ng ch\u00ednh x\u00e1c.<\/p>\n<p><span style=\"color: #808080;\"><em>\/\/h\u1ebft l\u01b0u \u00fd<\/em><\/span><\/p>\n<p><strong>M\u1eb9o<\/strong><\/p>\n<p>S\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u00f3 ph\u00ed nh\u01b0 <a href=\"https:\/\/www.brightlocal.com\/local-data-aggregators\/\">BrightLocal<\/a> \u0111\u1ec3 cung c\u1ea5p d\u1eef li\u1ec7u cho nhi\u1ec1u nh\u00e0 t\u1ed5ng h\u1ee3p th\u00f4ng tin (data aggregators) ch\u1ec9 trong m\u1ed9t b\u01b0\u1edbc (\u0111i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n \u0111\u1ee1 m\u1ea5t c\u00f4ng ch\u1ec9nh s\u1eeda t\u1eebng c\u00e1i).<\/p>\n<h4>Ki\u1ec3m tra c\u00e1c tr\u00edch d\u1eabn NAP th\u1ee7 c\u00f4ng<\/h4>\n<p>Kh\u1eafc ph\u1ee5c b\u1ea5t k\u1ef3 s\u1ef1 c\u1ed1 n\u00e0o v\u1edbi c\u00e1c nh\u00e0 t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u l\u1edbn kh\u00f4ng d\u1ecdn s\u1ea1ch \u0111\u01b0\u1ee3c <em>t\u1ea5t c\u1ea3<\/em> c\u00e1c tr\u00edch d\u1eabn sai. B\u1ea1n g\u1ea7n nh\u01b0 ch\u1eafc ch\u1eafn v\u1eabn c\u00f3 m\u1ed9t s\u1ed1 d\u1eef li\u1ec7u kh\u00f4ng nh\u1ea5t qu\u00e1n, kh\u00f4ng ch\u00ednh x\u00e1c ho\u1eb7c kh\u00f4ng ho\u00e0n ch\u1ec9nh \u1edf b\u00ean ngo\u00e0i.<\/p>\n<p>C\u00e1ch duy nh\u1ea5t \u0111\u1ec3 d\u1ecdn s\u1ea1ch d\u1eef li\u1ec7u n\u00e0y l\u00e0 th\u1ef1c hi\u1ec7n ki\u1ec3m tra th\u1ee7 c\u00f4ng tr\u00edch d\u1eabn v\u00e0 d\u1ecdn s\u1ea1ch n\u00f3.<\/p>\n<p>Quy tr\u00ecnh c\u01a1 b\u1ea3n cho \u0111i\u1ec1u n\u00e0y l\u00e0 t\u00ecm ki\u1ebfm tr\u00ean Google cho c\u00e1c tr\u00edch d\u1eabn n\u00e0y v\u1edbi c\u00e1c <a href=\"https:\/\/kiencang.net\/tim-kiem-nang-cao-google\/\">thu\u1eadt to\u00e1n t\u00ecm ki\u1ebfm n\u00e2ng cao<\/a>.<\/p>\n<p><strong>\u0110\u1ec3 t\u00ecm c\u00e1c tr\u00edch d\u1eabn NAP kh\u00f4ng ho\u00e0n ch\u1ec9nh:<\/strong><\/p>\n<ul>\n<li><code>\u201cT\u00ean doanh nghi\u1ec7p\u201d + \u201c\u0111\u1ecba ch\u1ec9\u201d -\u201ds\u1ed1 \u0111i\u1ec7n tho\u1ea1i ch\u00ednh x\u00e1c\u201d<\/code><\/li>\n<li><code>\u201cT\u00ean doanh nghi\u1ec7p\u201d + \u201cs\u1ed1 \u0111i\u1ec7n tho\u1ea1i ch\u00ednh x\u00e1c\u201d -\u201d\u0111\u1ecba ch\u1ec9\u201d<\/code><\/li>\n<li><code>\u201cS\u1ed1 \u0111i\u1ec7n tho\u1ea1i ch\u00ednh x\u00e1c\u201d + \u201c\u0111\u1ecba ch\u1ec9\u201d -\u201dt\u00ean doanh nghi\u1ec7p\u201d<\/code><\/li>\n<\/ul>\n<p>L\u1ea5y v\u00ed d\u1ee5, t\u00f4i t\u00ecm ki\u1ebfm\u00a0europcar sheffield + corporation street -0371 v\u00e0 ph\u00e1t hi\u1ec7n ra trang n\u00e0y b\u1ecb thi\u1ebfu s\u1ed1 \u0111i\u1ec7n tho\u1ea1i:<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/europcar-phone-number-missing-NAP.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9937 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/europcar-phone-number-missing-NAP.png\" alt=\"trang b\u1ecb thi\u1ebfu s\u1ed1 \u0111i\u1ec7n tho\u1ea1i\" width=\"899\" height=\"531\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/europcar-phone-number-missing-NAP.png 899w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/europcar-phone-number-missing-NAP-300x177.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/europcar-phone-number-missing-NAP-768x454.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/europcar-phone-number-missing-NAP-585x346.png 585w\" sizes=\"(max-width: 899px) 100vw, 899px\" \/><\/a><\/p>\n<p>T\u00f4i \u0111\u00e3 xem m\u1ed9t s\u1ed1 danh m\u1ee5c kh\u00e1c tr\u00ean trang n\u00e0y, t\u00f4i bi\u1ebft s\u1ed1 \u0111i\u1ec7n tho\u1ea1i th\u01b0\u1eddng hi\u1ec3n th\u1ecb b\u00ean d\u01b0\u1edbi \u0111\u1ecba ch\u1ec9. N\u00f3 \u0111\u00e3 b\u1ecb thi\u1ebfu trong m\u1ee5c tr\u00ean.<\/p>\n<p>\u0110\u1ec3 t\u00ecm c\u00e1c tr\u00edch d\u1eabn NAP kh\u00f4ng ch\u00ednh x\u00e1c:<\/p>\n<ul>\n<li><code>\u201cT\u00ean doanh nghi\u1ec7p\u201d + \u201c\u0111\u1ecba ch\u1ec9\u201d +\u201ds\u1ed1 \u0111i\u1ec7n tho\u1ea1i c\u0169\/kh\u00f4ng ch\u00ednh x\u00e1c\u201d<\/code><\/li>\n<li><code>\u201cT\u00ean doanh nghi\u1ec7p\u201d + \u201cs\u1ed1 \u0111i\u1ec7n tho\u1ea1i ch\u00ednh x\u00e1c\u201d + \u201d\u0111\u1ecba ch\u1ec9 c\u0169\/kh\u00f4ng ch\u00ednh x\u00e1c\u201d<\/code><\/li>\n<li><code>\u201cS\u1ed1 \u0111i\u1ec7n tho\u1ea1i ch\u00ednh x\u00e1c\u201d + \u201d\u0111\u1ecba ch\u1ec9 ch\u00ednh x\u00e1c\u201d + \u201ct\u00ean c\u0169 c\u1ee7a doanh nghi\u1ec7p\u201d<\/code><\/li>\n<\/ul>\n<p>L\u1ea5y v\u00ed d\u1ee5, t\u00f4i t\u00ecm ki\u1ebfm\u00a0europcar sheffield + corporation street + 0871 v\u00e0 ph\u00e1t hi\u1ec7n ra \u0111i\u1ec1u n\u00e0y:<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/europcar-incorrect-phone-number-NAP.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9938 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/europcar-incorrect-phone-number-NAP.png\" alt=\"t\u00ecm s\u1ed1 \u0111i\u1ec7n tho\u1ea1i b\u1ecb sai\" width=\"900\" height=\"338\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/europcar-incorrect-phone-number-NAP.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/europcar-incorrect-phone-number-NAP-300x113.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/europcar-incorrect-phone-number-NAP-768x288.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/europcar-incorrect-phone-number-NAP-585x220.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p>T\u00f4i kh\u00f4ng th\u1ea5y s\u1ed1 \u0111i\u1ec7n tho\u1ea1i n\u00e0y tr\u00ean trang web c\u1ee7a Europcar, v\u00ec th\u1ebf c\u00f3 l\u1ebd s\u1ebd t\u1ed1t h\u01a1n khi thay \u0111\u1ed5i n\u00f3 th\u00e0nh \u0111\u1ea7u s\u1ed1 0371.<\/p>\n<p>Casey Meraz, nh\u00e0 s\u00e1ng l\u1eadp c\u1ee7a Juris Digital \u0111\u00e3 vi\u1ebft <a href=\"https:\/\/moz.com\/blog\/advanced-citation-audit-clean-up-achieve-consistent-data-higher-rankings\">m\u1ed9t b\u00e0i r\u1ea5t xu\u1ea5t s\u1eafc<\/a> cho Moz v\u1ec1 c\u00e1ch khai th\u00e1c s\u00e2u h\u01a1n v\u00e0o quy tr\u00ecnh ki\u1ec3m tra tr\u00edch d\u1eabn th\u1ee7 c\u00f4ng. T\u00f4i khuy\u1ebfn kh\u00edch b\u1ea1n \u0111\u1ecdc n\u00f3.<\/p>\n<h3>3.2. X\u00e2y d\u1ef1ng nhi\u1ec1u tr\u00edch d\u1eabn h\u01a1n<\/h3>\n<p>Khi b\u1ea1n \u0111\u00e3 t\u00ecm v\u00e0 s\u1eeda xong c\u00e1c tr\u00edch d\u1eabn sai, gi\u1edd l\u00e0 l\u00fac x\u00e2y d\u1ef1ng th\u00eam nhi\u1ec1u tr\u00edch d\u1eabn chu\u1ea9n.<\/p>\n<p>T\u00f4i khuy\u1ebfn kh\u00edch b\u1ea1n b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t s\u1ed1 c\u1ea5u tr\u00fac tr\u00edch d\u1eabn c\u1ed1t l\u00f5i.<\/p>\n<p>Li\u00ean k\u1ebft n\u00e0y li\u1ec7t k\u00ea <a href=\"https:\/\/whitespark.ca\/top-local-citation-sources-by-country\/united-states\/\">danh s\u00e1ch 50 n\u01a1i \u0111\u1ec3 b\u1ea1n ti\u1ebfn h\u00e0nh<\/a>.<\/p>\n<p>L\u01b0u \u00fd: N\u1ebfu b\u1ea1n kh\u00f4ng \u1edf Hoa K\u1ef3, xem c\u00e1c ngu\u1ed3n d\u00f9ng \u0111\u1ec3 tr\u00edch d\u1eabn cho qu\u1ed1c gia c\u1ee7a b\u1ea1n \u1edf <a href=\"https:\/\/whitespark.ca\/top-local-citation-sources-by-country\/\">li\u00ean k\u1ebft n\u00e0y<\/a>.<\/p>\n<p><span style=\"color: #808080;\"><em>\/\/L\u01b0u \u00fd:<\/em> ph\u1ea7n ti\u1ebfp theo c\u00f3 th\u1ec3 kh\u00f4ng t\u01b0\u01a1ng th\u00edch v\u1edbi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/span><\/p>\n<p>Sau \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 chuy\u1ec3n sang c\u00e1c tr\u00edch d\u1eabn li\u00ean quan v\u1ec1 m\u1eb7t \u0111\u1ecba l\u00fd, th\u00ed d\u1ee5 nh\u01b0:<\/p>\n<ul>\n<li><strong>Ph\u00f2ng th\u01b0\u01a1ng m\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng<\/strong> (xem <a href=\"http:\/\/www.officialusa.com\/stateguides\/chambers\/\">\u1edf \u0111\u00e2y<\/a> cho danh s\u00e1ch \u1edf Hoa K\u1ef3, v\u00e0 <a href=\"http:\/\/www.britishchambers.org.uk\/find-your-chamber\/\">\u1edf \u0111\u00e2y<\/a> cho n\u01b0\u1edbc Anh);<\/li>\n<li><strong>C\u00e1c hi\u1ec7p h\u1ed9i v\u00e0 danh m\u1ee5c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng kh\u00e1c<\/strong> (v\u00ed d\u1ee5 nh\u01b0 c\u00e1c s\u1ef1 ki\u1ec7n k\u1ebft n\u1ed1i \u1edf \u0111\u1ecba ph\u01b0\u01a1ng);<\/li>\n<li><strong>Trung t\u00e2m c\u1ed9ng \u0111\u1ed3ng<\/strong><\/li>\n<\/ul>\n<p>Ngo\u00e0i ra, c\u00f3 nh\u1eefng tr\u00edch d\u1eabn li\u00ean quan \u0111\u1ebfn m\u1ed9t s\u1ed1 ng\u00e0nh ngh\u1ec1 \u0111\u1eb7c th\u00f9, th\u00ed d\u1ee5 nh\u01b0:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.tripadvisor.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">TripAdvisor<\/a><\/strong>\u00a0(cho nh\u00e0 h\u00e0ng, kh\u00e1ch s\u1ea1n, v\u00e2n v\u00e2n.)<\/li>\n<li><strong><a href=\"https:\/\/www.findlaw.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">FindLaw.com<\/a><\/strong>\u00a0(cho lu\u1eadt s\u01b0)<\/li>\n<li><strong><a href=\"https:\/\/www.healthgrades.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">HealthGrades.com<\/a><\/strong>\u00a0(cho b\u00e1c s\u0129)<\/li>\n<li><strong><a href=\"https:\/\/www.homeadvisor.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">HomeAdvisor.com<\/a><\/strong>\u00a0(cho th\u1ee3 s\u1ee7a \u1ed1ng n\u01b0\u1edbc, th\u01b0\u01a1ng gia, v\u00e2n v\u00e2n.)<\/li>\n<\/ul>\n<p>V\u1ec1 c\u01a1 b\u1ea3n, b\u1ea1n ch\u1ec9 c\u1ea7n t\u00ecm ki\u1ebfm b\u1ea5t c\u1ee9 \u1ea5n ph\u1ea9m tr\u1ef1c tuy\u1ebfn n\u00e0o li\u00ean quan \u0111\u1ebfn ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c ch\u00fang:<\/p>\n<h4><strong>S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm tr\u00edch d\u1eabn c\u1ee7a Whitespaek<\/strong><\/h4>\n<p><a href=\"https:\/\/www.whitespark.ca\/local-citation-finder\">C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm tr\u00edch d\u1eabn c\u1ee7a Whitespark<\/a> gi\u00fap b\u1ea1n t\u00ecm ki\u1ebfm c\u00e1c c\u01a1 h\u1ed9i d\u1ef1a tr\u00ean \u0111\u1ecba \u0111i\u1ec3m c\u1ee7a b\u1ea1n v\u00e0 c\u1ee5m t\u1eeb kh\u00f3a.<\/p>\n<p>\u0110\u01a1n gi\u1ea3n l\u00e0 b\u1ea1n nh\u1eadp \u0111\u1ecba ch\u1ec9 c\u1ee7a b\u1ea1n v\u00e0o v\u00e0 m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn ng\u00e0nh c\u1ee7a b\u1ea1n (v\u00ed d\u1ee5 th\u1ee3 s\u1eeda \u1ed1ng n\u01b0\u1edbc (plumber), th\u1ee3 s\u1eeda kh\u00f3a). C\u00f4ng c\u1ee5 s\u1ebd \u0111\u1ea3m nhi\u1ec7m vai tr\u00f2 t\u00ecm ki\u1ebfm v\u1ea5t v\u1ea3 gi\u00f9m b\u1ea1n.<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/whitespark-citation-finder.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9945 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/whitespark-citation-finder.png\" alt=\"c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm tr\u00edch d\u1eabn\" width=\"900\" height=\"444\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/whitespark-citation-finder.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/whitespark-citation-finder-300x148.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/whitespark-citation-finder-768x379.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/whitespark-citation-finder-585x289.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p>V\u1edbi t\u00ecm ki\u1ebfm tr\u00ean, n\u00f3 t\u00ecm th\u1ea5y 110 c\u01a1 h\u1ed9i tr\u00edch d\u1eabn ti\u1ebfm n\u0103ng.<\/p>\n<p>Whitespark l\u00e0 c\u00f4ng c\u1ee5 freemium (m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng c\u01a1 b\u1ea3n mi\u1ec5n ph\u00ed, nh\u01b0ng \u0111\u1ec3 \u0111em l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t th\u00ec c\u1ea7n tr\u1ea3 ph\u00ed). Ph\u1ea7n l\u1edbn c\u00e1c k\u1ebft qu\u1ea3 s\u1ebd b\u1ecb che m\u1edd tr\u1eeb khi b\u1ea1n tr\u1edf th\u00e0nh th\u00e0nh vi\u00ean tr\u1ea3 ph\u00ed. Nh\u01b0ng n\u00f3 v\u1eabn c\u00f3 kh\u1ea3 n\u0103ng t\u00ecm h\u00e0ng t\u00e1 c\u00e1c c\u01a1 h\u1ed9i, s\u1ef1 ki\u1ec7n d\u00f9 l\u00e0 t\u00e0i kho\u1ea3n mi\u1ec5n ph\u00ed.<\/p>\n<p><span style=\"color: #808080;\"><em>\/\/h\u1ebft l\u01b0u \u00fd<\/em><\/span><\/p>\n<h4><strong>S\u1eed d\u1ee5ng b\u00e1o c\u00e1o v\u0103n b\u1ea3n neo trong Ahrefs Site Explorer<\/strong><\/h4>\n<p>Site Explorer &gt; nh\u1eadp t\u00ean mi\u1ec1n c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh &gt; v\u0103n b\u1ea3n neo<\/p>\n<p>H\u00e3y nh\u00ecn v\u00e0o c\u00e1c <a href=\"https:\/\/kiencang.net\/van-ban-neo\/\">v\u0103n b\u1ea3n neo<\/a> nh\u01b0:<\/p>\n<ul>\n<li>Gh\u00e9 th\u0103m website<\/li>\n<li>website<\/li>\n<li>v\u00e0o trang n\u00e0y<\/li>\n<li>click v\u00e0o \u0111\u00e2y<\/li>\n<li>xem website<\/li>\n<li>URL tr\u1ea7n<\/li>\n<\/ul>\n<p>N\u00f3i chung c\u00e1c v\u0103n b\u1ea3n neo nh\u01b0 v\u1eady th\u01b0\u1eddng \u0111\u1ebfn t\u1eeb c\u00e1c th\u01b0 m\u1ee5c (danh b\u1ea1).<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/ahrefs-anchors-local-citation.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9970 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/ahrefs-anchors-local-citation.png\" alt=\"\" width=\"899\" height=\"517\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/ahrefs-anchors-local-citation.png 899w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/ahrefs-anchors-local-citation-300x173.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/ahrefs-anchors-local-citation-768x442.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/ahrefs-anchors-local-citation-585x336.png 585w\" sizes=\"(max-width: 899px) 100vw, 899px\" \/><\/a><\/p>\n<p><strong>N\u1ebfu b\u1ea1n kh\u00f4ng bi\u1ebft ch\u1eafc \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh l\u00e0 ai?<\/strong><\/p>\n<p>Site Explorer &gt; nh\u1eadp trang web c\u1ee7a b\u1ea1n v\u00e0o &gt; Competing Domains (c\u00e1c t\u00ean mi\u1ec1n c\u1ea1nh tranh)<\/p>\n<p>B\u1ea1n s\u1ebd th\u1ea5y ngay m\u1ed9t danh s\u00e1ch c\u00e1c trang t\u01b0\u01a1ng t\u1ef1 c\u1ea1nh tranh v\u1edbi b\u1ea1n trong SERPs.<\/p>\n<h4><strong>S\u1eed d\u1ee5ng b\u00e1o c\u00e1o backlink trong Ahrefs Site Explorer<\/strong><\/h4>\n<p>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng b\u00e1o c\u00e1o <strong>Backlinks<\/strong> v\u00e0 l\u1ecdc ch\u1ec9 cho c\u00e1c li\u00ean k\u1ebft nofollow &#8211; \u0111\u00f3 c\u0169ng th\u01b0\u1eddng l\u00e0 c\u00e1c danh b\u1ea1 (th\u01b0 m\u1ee5c).<\/p>\n<p><em><a href=\"https:\/\/ahrefs.com\/site-explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Site Explorer<\/a><\/em><em>\u00a0&gt; nh\u1eadp t\u00ean mi\u1ec1n c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh &gt; Backlinks &gt; nofollow<\/em><\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/ahrefs-backlinks-directories-citations.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9971 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/ahrefs-backlinks-directories-citations.png\" alt=\"\" width=\"901\" height=\"381\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/ahrefs-backlinks-directories-citations.png 901w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/ahrefs-backlinks-directories-citations-300x127.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/ahrefs-backlinks-directories-citations-768x325.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/ahrefs-backlinks-directories-citations-585x247.png 585w\" sizes=\"(max-width: 901px) 100vw, 901px\" \/><\/a><\/p>\n<h4><strong>S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Ahrefs Link Intersect<\/strong><\/h4>\n<p>\u0110\u1ea7u ti\u00ean, b\u1ea1n v\u00e0o Google v\u00e0 t\u00ecm ki\u1ebfm <em>[t\u1eeb kh\u00f3a][\u0111\u1ecba \u0111i\u1ec3m]<\/em>. V\u00ed d\u1ee5 &#8220;th\u1ee3 s\u1eeda \u1ed1ng n\u01b0\u1edbc \u1edf sheffield&#8221;.<\/p>\n<p>Copy-paste m\u1ed9t s\u1ed1 trang web x\u1ebfp h\u1ea1ng h\u00e0ng \u0111\u1ea7u v\u00e0o trong c\u00f4ng c\u1ee5 Link Intersect tool. Paste trang c\u1ee7a b\u1ea1n v\u00e0o ph\u1ea7n &#8220;But doesn&#8217;t link to (optional)\/Nh\u01b0ng kh\u00f4ng c\u00f3 li\u00ean k\u1ebft t\u1edbi (t\u00f9y ch\u1ecdn)&#8221;.<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/ahrefs-link-intersect-local-plumber.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9972 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/ahrefs-link-intersect-local-plumber.png\" alt=\"\" width=\"900\" height=\"462\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/ahrefs-link-intersect-local-plumber.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/ahrefs-link-intersect-local-plumber-300x154.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/ahrefs-link-intersect-local-plumber-768x394.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/ahrefs-link-intersect-local-plumber-585x300.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p>B\u1ea1n s\u1ebd th\u1ea5y ai li\u00ean k\u1ebft v\u1edbi nhi\u1ec1u website v\u1edbi c\u00f4ng c\u1ee5 Ahrefs Link Intersect.<\/p>\n<p>L\u01b0u \u00fd: H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng ch\u00fang l\u00e0 c\u00e1c website doanh nghi\u1ec7p th\u1ef1c s\u1ef1 ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1c danh b\u1ea1, th\u01b0 m\u1ee5c.<\/p>\n<p>Nh\u1ea5n v\u00e0o &#8220;Show link opportunities\/Hi\u1ec3n th\u1ecb c\u00e1c c\u01a1 h\u1ed9i li\u00ean k\u1ebft&#8221;.<\/p>\n<p>B\u1ea1n s\u1ebd th\u1ea5y trang n\u00e0o \u0111ang li\u00ean k\u1ebft v\u1edbi m\u1ed9t ho\u1eb7c nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n.<\/p>\n<p>Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, trang ManchesterEveningNews.co.uk li\u00ean k\u1ebft \u0111\u1ebfn 3\/4 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u00e0 t\u00f4i nh\u1eadp v\u00e0o &#8211; n\u00f3 r\u00f5 r\u00e0ng l\u00e0 m\u1ed9t trang danh b\u1ea1.<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/manchester-evening-news-directory-citation.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9973 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/manchester-evening-news-directory-citation.png\" alt=\"\" width=\"900\" height=\"376\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/manchester-evening-news-directory-citation.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/manchester-evening-news-directory-citation-300x125.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/manchester-evening-news-directory-citation-768x321.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/manchester-evening-news-directory-citation-585x244.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p>Nh\u1edb r\u1eb1ng, ch\u00fang ta bi\u1ebft t\u1eebng trang trong n\u00e0y x\u1ebfp h\u1ea1ng trong top 10 cho c\u00e1c t\u1eeb kh\u00f3a m\u00e0 ch\u00fang ta nh\u1eafm \u0111\u1ebfn.<\/p>\n<p>V\u00ec th\u1ebf h\u1ee3p l\u00fd khi gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng b\u1ea5t k\u1ef3 tr\u00edch d\u1eabn\/li\u00ean k\u1ebft ph\u1ed5 bi\u1ebfn n\u00e0o m\u00e0 c\u00e1c trang n\u00e0y c\u00f3 \u0111ang gi\u00fap ch\u00fang x\u1ebfp h\u1ea1ng cao. V\u00e0 n\u1ebfu gi\u1ea3 \u0111\u1ecbnh n\u00e0y \u0111\u00fang, c\u0169ng c\u00f3 th\u1ec3 c\u00e1c trang n\u00e0y tr\u1ea3 ti\u1ec1n \u0111\u1ec3 \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea trong c\u00e1c trang danh b\u1ea1.<\/p>\n<h4><strong>S\u1eed d\u1ee5ng c\u00e1c to\u00e1n t\u1eed t\u00ecm ki\u1ebfm c\u1ee7a Google<\/strong><\/h4>\n<blockquote><p>M\u1ed7i ng\u01b0\u1eddi l\u00e0m SEO ph\u1ea3i c\u00f3 m\u1ed9t <a href=\"https:\/\/kiencang.net\/tim-kiem-nang-cao-google\/\">danh s\u00e1ch to\u00e1n t\u1eed t\u00ecm ki\u1ebfm ch\u1ea5t l\u01b0\u1ee3ng<\/a> \u0111\u1ec3 gi\u00fap h\u1ecd t\u00ecm ra c\u00e1c li\u00ean k\u1ebft. M\u1ed9t to\u00e1n t\u1eed t\u00ecm ki\u1ebfm t\u1ed1t bao g\u1ed3m hai \u0111i\u1ec1u:<\/p>\n<ul>\n<li>To\u00e1n t\u1eed g\u1ed1c (v\u00ed d\u1ee5 &#8220;g\u1ee3i \u00fd m\u1ed9t trang&#8221;);<\/li>\n<li>T\u00ecm ki\u1ebfm b\u1ed5 ngh\u0129a \/ t\u1eeb kh\u00f3a (v\u00ed d\u1ee5 Miami)<\/li>\n<\/ul>\n<p>V\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng li\u00ean k\u1ebft \u0111\u1ecba ph\u01b0\u01a1ng, ch\u00fang ta mu\u1ed1n ch\u1ec9nh s\u1eeda \u0111\u1ec3 n\u00f3 bao g\u1ed3m t\u1eeb kh\u00f3a ch\u1ee9a \u0111\u1ecba \u0111i\u1ec3m. V\u00ed d\u1ee5 c\u1ee5 th\u1ec3 &#8211; thay v\u00ec ch\u1ec9 s\u1eed d\u1ee5ng th\u00e0nh ph\u1ed1 c\u1ee7a b\u1ea1n (v\u00ed d\u1ee5 Miami), \u0111\u00e0o s\u00e2u th\u00eam n\u1eefa v\u00e0o khu ph\u1ed1, qu\u1eadn, th\u1ecb tr\u1ea5n, v\u00e2n v\u00e2n.<\/p><\/blockquote>\n<p style=\"text-align: right;\"><em><span class=\"quote-author\">Ryan Stewart,<\/span>\u00a0<span class=\"quote-author-job\">Partner\u00a0<a href=\"https:\/\/ftf.agency\/\" target=\"_blank\" rel=\"noopener noreferrer\">From the Future<\/a><\/span><\/em><\/p>\n<p>B\u00ean d\u01b0\u1edbi l\u00e0 m\u1ed9t v\u00ed d\u1ee5:<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/sheffield-business-directory-operator.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9974 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/sheffield-business-directory-operator.png\" alt=\"\" width=\"900\" height=\"490\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/sheffield-business-directory-operator.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/sheffield-business-directory-operator-300x163.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/sheffield-business-directory-operator-768x418.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/sheffield-business-directory-operator-585x319.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p>\u00dd ngh\u0129a c\u1ee7a thu\u1eadt to\u00e1n tr\u00ean l\u00e0 t\u00ecm c\u00e1c trang c\u00f3 t\u1eeb kh\u00f3a Sheffield, v\u00e0 trong ti\u00eau \u0111\u1ec1 c\u00f3 ch\u1ee9a t\u1eeb kh\u00f3a &#8220;business directory \/ danh b\u1ea1 doanh nghi\u1ec7p&#8221;.<\/p>\n<p>Ki\u1ec3m tra th\u00eam trong ph\u1ea7n #2 c\u1ee7a <a href=\"https:\/\/www.optimizesmart.com\/10000-search-engine-queries-for-your-link-building-campaign\/\">h\u01b0\u1edbng d\u1eabn n\u00e0y<\/a> cho c\u00e1c to\u00e1n t\u1eed t\u00ecm ki\u1ebfm li\u00ean quan.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Chuong_4_SEO_On-Page\"><\/span>Ch\u01b0\u01a1ng 4. SEO On-Page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Nhi\u1ec1u th\u1ef1c h\u00e0nh <a href=\"https:\/\/kiencang.net\/seo-onpage\/\">SEO on-page<\/a> &#8220;truy\u1ec1n th\u1ed1ng&#8221; c\u0169ng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u1edf \u0111\u00e2y, v\u00ed d\u1ee5 nh\u01b0:<\/p>\n<ul>\n<li>T\u1eeb kh\u00f3a trong th\u1ebb H1<\/li>\n<li>T\u1eeb kh\u00f3a trong <a href=\"https:\/\/kiencang.net\/the-tieu-de-seo\/\">th\u1ebb ti\u00eau \u0111\u1ec1<\/a><\/li>\n<li>T\u1eeb kh\u00f3a trong URL<\/li>\n<li>URL ng\u1eafn v\u00e0 \u0111\u1eb9p m\u1eaft<\/li>\n<li>N\u1ed9i dung <a href=\"https:\/\/kiencang.net\/the-meta-description\/\">meta description<\/a> l\u00f4i cu\u1ed1n<\/li>\n<\/ul>\n<p>Nh\u01b0ng c\u00f3 m\u1ed9t v\u00e0i th\u1ee9 kh\u00e1c c\u1ea7n \u0111\u1ec3 \u00fd khi c\u1ed1 g\u1eafng th\u0103ng h\u1ea1ng trong t\u00ecm ki\u1ebfm li\u00ean quan \u0111\u1ebfn \u0111\u1ecba \u0111i\u1ec3m, nh\u01b0 tr\u00ecnh b\u00e0y tr\u00f4ng tin NAP v\u00e0 th\u00eam c\u00e1c m\u00e3 \u0111\u00e1nh d\u1ea5u schema li\u00ean quan.<\/p>\n<p>C\u0169ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t trong c\u00e1ch ti\u1ebfp c\u1eadn ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ed1 l\u01b0\u1ee3ng \u0111\u1ecba \u0111i\u1ec3m b\u1ea1n ph\u1ee5c v\u1ee5.<\/p>\n<p>Ch\u00fang ta s\u1ebd t\u00ecm hi\u1ec3u c\u1ea3 hai&#8230;<\/p>\n<h3>4.1. Thi\u1ebft l\u1eadp c\u1ea5u tr\u00fac website \u0111\u1ec3 th\u0103ng h\u1ea1ng trang landing page \u0111\u1ecba ph\u01b0\u01a1ng<\/h3>\n<p>N\u1ebfu b\u1ea1n cung c\u1ea5p d\u1ecbch v\u1ee5 \u1edf nhi\u1ec1u khu v\u1ef1c, \u0111\u1ecba \u0111i\u1ec3m v\u00e0 mu\u1ed1n th\u0103ng h\u1ea1ng \u1edf nh\u1eefng khu v\u1ef1c n\u00e0y, b\u1ea1n c\u1ea7n thi\u1ebft l\u1eadp c\u00e1c trang landing page \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u1ea5u tr\u00fac t\u00f4i khuy\u1ebfn kh\u00edch:<\/p>\n<ul>\n<li>diadiemkinhdoanh.com\/<strong>khu-vuc-1\/<\/strong><\/li>\n<li>diadiemkinhdoanh.com\/<strong>khu-vuc-2\/<\/strong><\/li>\n<li>diadiemkinhdoanh.com\/<strong>khu-vuc-3\/<\/strong><\/li>\n<\/ul>\n<p>B\u1ea1n c\u00f3 mu\u1ed1n th\u1ea5y v\u00ed d\u1ee5 m\u1ed9t doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y r\u1ea5t t\u1ed1t kh\u00f4ng? H\u00e3y ki\u1ec3m tra <a href=\"https:\/\/www.europcar.com\/\">Europcar<\/a>.<\/p>\n<p>H\u1ecd x\u1ebfp h\u1ea1ng cao cho h\u00e0ng tr\u0103m thu\u1eadt ng\u1eef li\u00ean quan \u0111\u1ebfn \u0111\u1ecba \u0111i\u1ec3m, th\u00ed d\u1ee5 nh\u01b0 &#8220;thu\u00ea xe \u00f4 t\u00f4 \u1edf [v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd]&#8221;<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/thue-xe-oto.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9951 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/thue-xe-oto.png\" alt=\"t\u1eeb kh\u00f3a thu\u00ea xe \u00f4 t\u00f4 theo t\u1eebng \u0111\u1ecba \u0111i\u1ec3m\" width=\"900\" height=\"470\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/thue-xe-oto.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/thue-xe-oto-300x157.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/thue-xe-oto-768x401.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/thue-xe-oto-585x306.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p>Europcar x\u1ebfp h\u1ea1ng trong top 10 cho 1349 t\u1eeb kh\u00f3a bao g\u1ed3m c\u1ee5m t\u1eeb &#8220;thu\u00ea xe \u00f4 t\u00f4&#8221;.<\/p>\n<p>L\u01b0u \u00fd c\u00e1c trang c\u00f3 x\u1ebfp h\u1ea1ng cao.<\/p>\n<ul>\n<li>www.europcar.co.uk\/locations\/united-kingdom<strong>\/london<\/strong>\u00a0(x\u1ebfp h\u1ea1ng cao cho t\u1eeb kh\u00f3a \u201ccar hire London\/thu\u00ea xe \u1edf London\u201d)<\/li>\n<li>www.europcar.co.uk\/locations\/united-kingdom<strong>\/edinburgh<\/strong>\u00a0(x\u1ebfp h\u1ea1ng cao cho t\u1eeb kh\u00f3a \u201ccar hire Edinburgh\/thu\u00ea xe \u1edf Edinburgh\u201d)<\/li>\n<li>www.europcar.co.uk\/locations\/united-kingdom<strong>\/inverness<\/strong>\u00a0(x\u1ebfp h\u1ea1ng cao cho t\u1eeb kh\u00f3a \u201ccar hire Inverness\/thu\u00ea xe \u1edf Inverness\u201d)<\/li>\n<li>www.europcar.co.uk\/locations\/united-kingdom<strong>\/belfast<\/strong>\u00a0(x\u1ebfp h\u1ea1ng cao cho t\u1eeb kh\u00f3a \u201ccar hire Belfast\/thu\u00ea xe \u1edf Belfast\u201d)<\/li>\n<\/ul>\n<p>T\u1ea5t c\u1ea3 ch\u00fang \u0111\u1ec1u l\u00e0 c\u00e1c trang landing page h\u01b0\u1edbng v\u00e0o m\u1ed9t v\u1ecb tr\u00ed c\u1ee5 th\u1ec3.<\/p>\n<p>V\u00ec th\u1ebf \u0111\u00e2y r\u00f5 r\u00e0ng l\u00e0 c\u00e1ch ti\u1ebfn h\u00e0nh n\u1ebfu b\u1ea1n mu\u1ed1n x\u1ebfp h\u1ea1ng cao cho nhi\u1ec1u v\u1ecb tr\u00ed.<\/p>\n<p>[dropshadowbox align=&#8221;none&#8221; effect=&#8221;raised&#8221; width=&#8221;auto&#8221; height=&#8221;&#8221; background_color=&#8221;#EFF7FF&#8221; border_width=&#8221;1&#8243; border_color=&#8221;#EFF7FF&#8221; rounded_corners=&#8221;false&#8221; inside_shadow=&#8221;false&#8221; outside_shadow=&#8221;false&#8221; ]<\/p>\n<p><strong>M\u1eb9o<\/strong><\/p>\n<p>\u0110\u1eebng ngh\u0129 \u0111\u1ebfn chuy\u1ec7n t\u1ea1o h\u00e0ng lo\u1ea1t c\u00e1c trang landing page theo khu v\u1ef1c \u0111\u1ecba l\u00fd tr\u1eeb khi b\u1ea1n c\u00f3 v\u0103n ph\u00f2ng\/c\u1eeda h\u00e0ng th\u1ef1c t\u1ea1i m\u1ed7i v\u1ecb tr\u00ed \u0111\u00f3.<\/p>\n<p>L\u1ea5y v\u00ed d\u1ee5, n\u1ebfu b\u1ea1n l\u00e0 th\u1ee3 ch\u1ee5p \u1ea3nh \u0111\u00e1m c\u01b0\u1edbi \u1edf Sheffield (ngh\u0129a l\u00e0 danh m\u1ee5c GMB c\u1ee7a b\u1ea1n c\u00f3 \u0111\u1ecba ch\u1ec9 \u1edf Sheffield), th\u1ebf th\u00ec \u0111\u1eebng c\u00f3 d\u1ea1i m\u00e0 t\u1ea1o h\u00e0ng tr\u0103m ho\u1eb7c h\u00e0ng ng\u00e0n trang landing page cho t\u1eebng th\u1ecb tr\u1ea5n\/qu\u1eadn\/th\u00e0nh ph\u1ed1 \u1edf kh\u1eafp m\u1ecdi n\u01a1i tr\u00ean \u0111\u1ea5t n\u01b0\u1edbc (under the sun).<\/p>\n<p>H\u00e3y t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o m\u1ed9t v\u00e0i \u0111\u1ecba \u0111i\u1ec3m g\u1ea7n \u0111\u00f3 c\u00f3 li\u00ean quan m\u00e0 th\u1ef1c s\u1ef1 c\u00f3 \u00fd ngh\u0129a cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5<\/p>\n<ul>\n<li>greatweddingphotography.com\/<strong>chesterfield<\/strong><\/li>\n<li>greatweddingphotography.com\/<strong>derbyshire<\/strong><\/li>\n<li>greatweddingphotography.com\/<strong>peak-district<\/strong><\/li>\n<\/ul>\n<p>\u0110\u1eebng c\u1ed1 t\u1ea1o trang landing page cho nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m xa x\u00f4i tr\u1eeb khi b\u1ea1n c\u00f3 l\u00fd do \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3 (v\u00ed d\u1ee5, b\u1ea1n \u1edf Sheffield, nh\u01b0ng l\u1ea1i th\u1ef1c s\u1ef1 chuy\u00ean v\u1ec1 \u0111\u00e1m c\u01b0\u1edbi \u1edf \u0111\u1ea3o Malta).<\/p>\n<p>[\/dropshadowbox]<\/p>\n<p>C\u00f2n chuy\u1ec7n n\u00e0y n\u1eefa, b\u1ea1n c\u0169ng \u0110\u1eeaNG t\u1ea1o ra h\u00e0ng lo\u1ea1t trang landing page cho c\u00f9ng m\u1ed9t v\u1ecb tr\u00ed, v\u00e0 c\u00e1c trang \u0111\u00f3 \u0111\u01b0\u1ee3c nh\u1eafm \u0111\u1ebfn c\u00e1c c\u1ee5m t\u1eeb kh\u00f3a h\u01a1i kh\u00e1c nhau ch\u1ec9 m\u1ed9t ch\u00fat. <strong>\u0110i\u1ec1u n\u00e0y s\u1ebd kh\u00f4ng gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao<\/strong>.<\/p>\n<p>B\u1ea1n mu\u1ed1n th\u1ea5y b\u1eb1ng ch\u1ee9ng ph\u1ea3i kh\u00f4ng? H\u00e3y ki\u1ec3m tra c\u00e1c li\u00ean k\u1ebft \u1edf ch\u00e2n trang tr\u00ean trang n\u00e0y:\u00a0<em>sierphotography.com<\/em>:<\/p>\n<h3><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/photography-site-footer-links.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9953 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/photography-site-footer-links.png\" alt=\"c\u00e1c li\u00ean k\u1ebft \u1edf ch\u00e2n trang\" width=\"900\" height=\"289\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/photography-site-footer-links.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/photography-site-footer-links-300x96.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/photography-site-footer-links-768x247.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/photography-site-footer-links-585x188.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/h3>\n<p>\u0110\u00e2y l\u00e0 c\u00e1c trang \u0111\u01b0\u1ee3c li\u00ean k\u1ebft \u0111\u1ebfn:<\/p>\n<ul>\n<li>sierphotography.com<strong>\/wedding-photography-sheffield<\/strong><\/li>\n<li>sierphotography.com<strong>\/wedding-photographer-sheffield<\/strong><\/li>\n<li>sierphotography.com<strong>\/sheffield-wedding-photography<\/strong><\/li>\n<li>sierphotography.com<strong>\/sheffield-wedding-photographer<\/strong><\/li>\n<\/ul>\n<p>H\u00e3y xem li\u1ec7u c\u00e1c trang n\u00e0y c\u00f3 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cho c\u1ee5m t\u1eeb kh\u00f3a t\u01b0\u01a1ng \u1ee9ng kh\u00f4ng?<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/sheffield-wedding-photographer-rankings.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9954 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/sheffield-wedding-photographer-rankings.png\" alt=\"\" width=\"900\" height=\"139\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/sheffield-wedding-photographer-rankings.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/sheffield-wedding-photographer-rankings-300x46.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/sheffield-wedding-photographer-rankings-768x119.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/sheffield-wedding-photographer-rankings-585x90.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p>Qu\u1ea3 th\u1ef1c l\u00e0 trang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng #2 cho t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a n\u00e0y.<\/p>\n<p>Nh\u01b0ng h\u00e3y xem trang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng &#8211; \u0111\u00f3 l\u00e0 trang ch\u1ee7, kh\u00f4ng ph\u1ea3i c\u00e1c trang landing page.<\/p>\n<p>V\u1ec1 c\u01a1 b\u1ea3n, Google cho r\u1eb1ng trang ch\u1ee7 ph\u1ea3i \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng \u1edf \u0111\u00e2y h\u01a1n l\u00e0 c\u00e1c trang landing page c\u1ee5 th\u1ec3. V\u00ec th\u1ebf, kh\u00f4ng c\u00f3 g\u00ec nguy hi\u1ec3m \u1edf \u0111\u00e2y c\u1ea3, c\u00f3 \u0111\u00fang kh\u00f4ng?<\/p>\n<p>Kh\u00f4ng h\u1eb3n. Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a \u0111i\u1ec1u n\u00e0y l\u00e0 c\u00e1i g\u1ecdi l\u00e0 &#8220;link equity&#8221; l\u00e0 c\u00e1i kh\u00f4ng nh\u1ea5t thi\u1ebft \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i qua nhi\u1ec1u trang. N\u00f3i m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng, \u0111i\u1ec1u n\u00e0y ngh\u0129a l\u00e0 trang ch\u1ee7 c\u00f3 th\u1ec3 m\u1ea1nh h\u01a1n v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng x\u1ebfp h\u1ea1ng cao h\u01a1n.<\/p>\n<p>K\u1ebft lu\u1eadn c\u1ea7n r\u00fat ra? \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 bi\u1ec7n ph\u00e1p hay v\u00e0 b\u1ea1n n\u00ean tr\u00e1nh l\u00e0m \u0111i\u1ec1u \u0111\u00f3.<\/p>\n<h3>4.2. T\u1ed1i \u01b0u h\u00f3a trang ch\u1ee7<\/h3>\n<p>H\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p ph\u1ea3i t\u1ed1i \u01b0u h\u00f3a trang ch\u1ee7 c\u1ee7a h\u1ecd quanh \u0111\u1ecba \u0111i\u1ec3m\u00a0<strong>tr\u1ecdng y\u1ebfu<\/strong>.<\/p>\n<p>L\u1ea5y v\u00ed d\u1ee5, m\u1ed9t th\u1ee3 ch\u1ee5p \u1ea3nh \u1edf H\u00e0 N\u1ed9i(*) ph\u1ea3i t\u1ed1i \u01b0u h\u00f3a trang ch\u1ee7 cho t\u1eeb kh\u00f3a ki\u1ec3u nh\u01b0 &#8220;th\u1ee3 ch\u1ee5p \u1ea3nh c\u01b0\u1edbi \u1edf H\u00e0 N\u1ed9i&#8221;.<\/p>\n<p>T\u00f4i bi\u1ebft b\u1ea1n c\u00f3 th\u1ec3 ngh\u0129 th\u1ebf n\u00e0y&#8230;<\/p>\n<blockquote><p>Nh\u01b0ng t\u00f4i ch\u1ee5p \u1ea3nh kh\u1eafp Vi\u1ec7t Nam\/Ch\u00e2u \u00c1\/To\u00e0n th\u1ebf gi\u1edbi! T\u00f4i kh\u00f4ng mu\u1ed1n gi\u1edbi h\u1ea1n b\u1ea3n th\u00e2n m\u00ecnh ch\u1ec9 \u1edf H\u00e0 N\u1ed9i<\/p><\/blockquote>\n<p>Nghe c\u0169ng h\u1ee3p l\u00fd. V\u00ec th\u1ebf ph\u1ea3i ch\u0103ng b\u1ea1n n\u00ean b\u1ecf t\u1eeb ch\u1ec9 v\u1ecb tr\u00ed v\u00e0 ch\u1ec9 t\u1ed1i \u01b0u cho t\u1eeb kh\u00f3a &#8220;th\u1ee3 ch\u1ee5p \u1ea3nh \u0111\u00e1m c\u01b0\u1edbi&#8221;? R\u1ed1t cu\u1ed9c th\u00ec l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm cho t\u1eeb kh\u00f3a &#8220;th\u1ee3 ch\u1ee5p \u1ea3nh \u0111\u00e1m c\u01b0\u1edbi&#8221; l\u1edbn h\u01a1n nhi\u1ec1u l\u1ea7n &#8220;th\u1ee3 ch\u1ee5p \u1ea3nh \u0111\u00e1m c\u01b0\u1edbi \u1edf H\u00e0 N\u1ed9i&#8221;.<\/p>\n<p>Nh\u01b0ng \u0111\u1ea5y l\u1ea1i l\u00e0 \u00fd t\u01b0\u1edfng t\u1ed3i. D\u01b0\u1edbi \u0111\u00e2y ch\u00fang t\u00f4i s\u1ebd gi\u1ea3i th\u00edch t\u1ea1i sao&#8230;<\/p>\n<p>Khi b\u1ea1n t\u00ecm ki\u1ebfm tr\u00ean Google &#8220;th\u1ee3 ch\u1ee5p \u1ea3nh \u0111\u00e1m c\u01b0\u1edbi&#8221;, t\u00f4i \u0111\u1ea3m b\u1ea3o h\u1ea7u h\u1ebft c\u00e1c k\u1ebft qu\u1ea3 s\u1ebd tr\u1ea3 v\u1ec1 m\u1ed9t v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd c\u1ee5 th\u1ec3.<\/p>\n<p>\u0110\u1ec3 d\u1ec5 m\u01b0\u1eddng t\u01b0\u1ee3ng \u0111i\u1ec1u n\u00e0y, \u0111\u00e2y l\u00e0 c\u00f9ng t\u00ecm ki\u1ebfm (th\u1ee3 ch\u1ee5p \u1ea3nh \u0111\u00e1m c\u01b0\u1edbi) t\u1eeb Sheffield, Anh Qu\u1ed1c v\u00e0 NewYork, Hoa K\u1ef3:<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/ny-sheffield.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9948 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/ny-sheffield.jpg\" alt=\"so s\u00e1nh t\u00ecm ki\u1ebfm \u1edf hai \u0111\u1ecba \u0111i\u1ec3m kh\u00e1c nhau\" width=\"900\" height=\"825\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/ny-sheffield.jpg 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/ny-sheffield-300x275.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/ny-sheffield-768x704.jpg 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/ny-sheffield-585x536.jpg 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p>\u0110i\u1ec1u t\u01b0\u01a1ng t\u1ef1 khi b\u1ea1n tra t\u1eeb kh\u00f3a &#8220;ch\u1ee5p \u1ea3nh \u0111\u00e1m c\u01b0\u1edbi&#8221; khi b\u1ea1n \u0111ang \u1edf H\u00e0 N\u1ed9i:<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/chup-anh-dam-cuoi.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9949 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/chup-anh-dam-cuoi.png\" alt=\"ch\u1ee5p \u1ea3nh \u0111\u00e1m c\u01b0\u1edbi khi \u1edf H\u00e0 N\u1ed9i\" width=\"623\" height=\"425\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/chup-anh-dam-cuoi.png 623w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/chup-anh-dam-cuoi-300x205.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/chup-anh-dam-cuoi-585x399.png 585w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><\/a><\/p>\n<p>B\u1ea1n c\u00f3 hi\u1ec3u \u00fd t\u00f4i kh\u00f4ng?<\/p>\n<p>M\u1eb7c d\u00f9 kh\u00f4ng \u0111\u01b0\u1ee3c th\u00eam \u0111\u1ecba \u0111i\u1ec3m \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin b\u1ed5 sung cho t\u00ecm ki\u1ebfm, Google <em>v\u1eabn<\/em> hi\u1ec3n th\u1ecb k\u1ebft qu\u1ea3 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a theo \u0111\u1ecba \u0111i\u1ec3m. Nguy\u00ean nh\u00e2n l\u00e0 v\u00ec Google c\u00f3 th\u1ec3 bi\u1ebft \u0111\u1ecba \u0111i\u1ec3m c\u1ee7a b\u1ea1n th\u00f4ng qua GPS (tr\u00ean di \u0111\u1ed9ng), \u0111\u1ecba ch\u1ec9 IP, v\u00e2n v\u00e2n. H\u1ecd bi\u1ebft b\u1ea1n \u0111ang \u1edf \u0111\u00e2u, v\u00ec th\u1ebf h\u1ecd ng\u1ea7m th\u00eam th\u00f4ng tin \u0111\u1ecba \u0111i\u1ec3m cho b\u1ea1n (\u0111\u1ec3 cho k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n).<\/p>\n<p>\u0110\u00f3 l\u00e0 l\u00fd do b\u1ea1n c\u1ea7n t\u1ed1i \u01b0u h\u00f3a t\u1ed1t trang ch\u1ee7 cho v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i g\u1ee3i \u00fd:<\/p>\n<ul>\n<li><strong>Hi\u1ec3n th\u1ecb th\u00f4ng tin NAP<\/strong> (th\u00eam th\u00f4ng tin n\u00e0y \u1edf ch\u00e2n trang, tr\u1eeb phi b\u1ea1n c\u00f3 trang landing page \u0111\u1ecba ph\u01b0\u01a1ng cho c\u00e1c khu v\u1ef1c \u0111\u1ecba l\u00fd kh\u00e1c nhau)<\/li>\n<li><strong>Nh\u00fang b\u1ea3n \u0111\u1ed3 Google Map hi\u1ec3n th\u1ecb th\u00f4ng tin v\u1ecb tr\u00ed c\u1ee7a c\u00e1c b\u1ea1n<\/strong> (t\u00f9y ch\u1ecdn &#8211; nh\u01b0ng \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng bi\u1ebft\/d\u1ec5 t\u00ecm xem b\u1ea1n \u1edf \u0111\u00e2u)<\/li>\n<li><strong>Hi\u1ec3n th\u1ecb l\u1eddi ch\u1ee9ng th\u1ef1c\/\u0111\u00e1nh gi\u00e1\/v\u00e2n v\u00e2n.<\/strong><\/li>\n<li><strong>Th\u00eam m\u00e3 \u0111\u00e1nh d\u1ea5u schema li\u00ean quan<\/strong> (b\u1ea1n c\u1ee9 \u0111\u1ecdc ti\u1ebfp nh\u00e9!)<\/li>\n<\/ul>\n<p>[dropshadowbox align=&#8221;none&#8221; effect=&#8221;raised&#8221; width=&#8221;auto&#8221; height=&#8221;&#8221; background_color=&#8221;#EFF7FF&#8221; border_width=&#8221;1&#8243; border_color=&#8221;#EFF7FF&#8221; rounded_corners=&#8221;false&#8221; inside_shadow=&#8221;false&#8221; outside_shadow=&#8221;false&#8221; ]<\/p>\n<p><strong>Doanh nghi\u1ec7p c\u00f3 r\u1ea5t nhi\u1ec1u \u0111\u1ecba \u0111i\u1ec3m? h\u00e3y \u0111\u1ecdc ph\u1ea7n n\u00e0y<\/strong><\/p>\n<p>B\u1ea1n kh\u00f4ng ph\u1ea3i t\u1ed1i \u01b0u h\u00f3a trang ch\u1ee7 cho \u0111\u1ecba \u0111i\u1ec3m quan tr\u1ecdng n\u00e0o \u0111\u1ea5y n\u1ebfu b\u1ea1n c\u00f3 h\u00e0ng tr\u0103m ho\u1eb7c h\u00e0ng ng\u00e0n \u0111\u1ecba \u0111i\u1ec3m th\u1ef1c t\u1ebf.<\/p>\n<p>L\u1ea5y v\u00ed d\u1ee5, Europcar &#8211; h\u1ecd c\u00f3 h\u01a1n 3300 v\u1ecb tr\u00ed tr\u00ean kh\u1eafp to\u00e0n c\u1ea7u.<\/p>\n<p>S\u1ebd kh\u00f4ng c\u00f3 \u00fd ngh\u0129a g\u00ec \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a trang ch\u1ee7 cho m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m n\u00e0o \u0111\u00f3 trong s\u1ed1 ch\u00fang.<\/p>\n<p>Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, trang ch\u1ee7 c\u1ea7n ph\u1ea3i t\u1ed1i \u01b0u h\u00f3a cho t\u1eeb kh\u00f3a li\u00ean quan (thu\u00ea xe \u00f4 t\u00f4) KH\u00d4NG BAO G\u1ed2M th\u00f4ng tin v\u1ecb tr\u00ed.<\/p>\n<p>[\/dropshadowbox]<\/p>\n<h3>4.3. T\u1ed1i \u01b0u h\u00f3a trang \u0111\u00edch \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a b\u1ea1n<\/h3>\n<p>Trang landing page d\u00e0nh cho \u0111\u1ecba ph\u01b0\u01a1ng ph\u1ea3i \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a <strong>ri\u00eang<\/strong> cho \u0111\u1ecba \u0111i\u1ec3m c\u1ee5 th\u1ec3.<\/p>\n<p>Gi\u1ea3 d\u1ee5 b\u1ea1n l\u00e0m ngh\u1ec1 ch\u1ee5p \u1ea3nh \u0111\u00e1m c\u01b0\u1edbi \u1edf Sheffied ph\u1ee5c v\u1ee5 c\u1ea3 hai \u0111\u1ecba \u0111i\u1ec3m kh\u00e1c nhau l\u00e0: <em>Leeds<\/em> v\u00e0 <em>Manchester.<\/em> B\u1ea1n c\u00f3 th\u1ec3 c\u00f3 c\u00e1c trang landing \u0111\u1ecba ph\u01b0\u01a1ng sau:<\/p>\n<ul>\n<li>greatweddingphotography.com\/<strong>leeds<\/strong><\/li>\n<li>greatweddingphotography.com\/<strong>manchester<\/strong><\/li>\n<\/ul>\n<p>N\u1ebfu b\u1ea1n c\u00f2n l\u1edd m\u1edd v\u1ec1 vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a onpage, h\u00e3y \u0111\u1ecdc <a href=\"https:\/\/kiencang.net\/seo-onpage\/\">b\u00e0i vi\u1ebft \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 SEO on-page n\u00e0y<\/a> c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 v\u00e0i n\u1ed9i dung b\u1ed5 sung c\u1ee5 th\u1ec3 c\u1ea7n bao g\u1ed3m trong trang landing page \u0111\u1ecba ph\u01b0\u01a1ng:<\/p>\n<ul>\n<li>Gi\u1edd m\u1edf c\u1eeda;<\/li>\n<li>NAP \u0111\u1ecba ph\u01b0\u01a1ng (n\u1ebfu b\u1ea1n c\u00f3 \u0111\u1ecba ch\u1ec9 th\u1ef1c s\u1ef1);<\/li>\n<li>C\u00e1c t\u1eeb kh\u00f3a li\u00ean quan, r\u1ea3i \u0111\u1ec1u tr\u00ean trang.<\/li>\n<\/ul>\n<h3>4.4. Th\u00eam m\u00e3 \u0111\u00e1nh d\u1ea5u schema v\u00e0o c\u00e1c trang c\u1ee7a b\u1ea1n<\/h3>\n<p>Schema th\u1ef1c s\u1ef1 kh\u00f4ng ph\u1ee9c t\u1ea1p l\u1eafm.<\/p>\n<p>N\u00f3 ch\u1ec9 l\u00e0 vi\u1ec7c b\u1ea1n th\u00eam m\u1ed9t s\u1ed1 \u0111o\u1ea1n code (m\u00e3) cung c\u1ea5p cho Google th\u00f4ng tin b\u1ed5 sung v\u1ec1 doanh nghi\u1ec7p\/website c\u1ee7a b\u1ea1n, v\u00e0 gi\u00fap h\u1ecd hi\u1ec3u r\u00f5 h\u01a1n d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u00ean trang web c\u1ee7a b\u1ea1n.<\/p>\n<p>B\u1ea1n c\u0169ng kh\u00f4ng c\u1ea7n ph\u1ea3i l\u00e0 chuy\u00ean gia k\u1ef9 thu\u1eadt \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y. <a href=\"https:\/\/www.google.com\/webmasters\/markup-helper\/?hl=en\">Tr\u00ecnh m\u00e3 \u0111\u00e1nh d\u1ea5u c\u1ee7a Google<\/a> th\u1ef1c hi\u1ec7n h\u1ea7u h\u1ebft c\u00f4ng vi\u1ec7c n\u00e0y cho b\u1ea1n.<\/p>\n<p>\u0110\u01a1n gi\u1ea3n ch\u1ec9 c\u1ea7n tick v\u00e0o checkbox &#8220;local businesses\/doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng&#8221;, nh\u1eadp \u0111\u01b0\u1eddng link trang c\u1ee7a b\u1ea1n v\u00e0o, r\u1ed3i nh\u1ea5n &#8220;start tagging\/b\u1eaft \u0111\u1ea7u g\u1eafn th\u1ebb&#8221;.<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/structured-markup-tool-google.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9955 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/structured-markup-tool-google.png\" alt=\"\" width=\"727\" height=\"447\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/structured-markup-tool-google.png 727w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/structured-markup-tool-google-300x184.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/structured-markup-tool-google-585x360.png 585w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/><\/a><\/p>\n<p>Trang c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c t\u1ea3i d\u01b0\u1edbi d\u1ea1ng bi\u00ean t\u1eadp tr\u1ef1c quan. Th\u00eam m\u00e3 \u0111\u00e1nh d\u1ea5u schema.org \u0111\u01a1n gi\u1ea3n l\u00e0 click chu\u1ed9t ph\u1ea3i v\u00e0o b\u1ea5t k\u1ef3 th\u00e0nh ph\u1ea7n on-page th\u00edch h\u1ee3p n\u00e0o tr\u00ean trang v\u00e0 ch\u1ecdn m\u00e3 \u0111\u00e1nh d\u1ea5u li\u00ean quan t\u1eeb danh s\u00e1ch.<\/p>\n<p>H\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi th\u00f4ng tin NAP. \u0110\u00f3 l\u00e0 t\u00ean doanh nghi\u1ec7p&#8230;<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/schema-name.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9956 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/schema-name.gif\" alt=\"m\u00e3 schema\" width=\"1432\" height=\"529\" \/><\/a><\/p>\n<p>L\u01b0u \u00fd: N\u00f3 c\u0169ng y\u00eau c\u1ea7u b\u1ea1n th\u00eam m\u1ed9t \u1ea3nh. V\u00ec th\u1ebf click chu\u1ed9t ph\u1ea3i v\u00e0o logo doanh nghi\u1ec7p v\u00e0 ch\u1ecdn h\u00ecnh.<\/p>\n<p>\u0110\u1ecba ch\u1ec9&#8230;<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/address-schema.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9957 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/address-schema.gif\" alt=\"schema \u0111\u1ecba ch\u1ec9\" width=\"1422\" height=\"409\" \/><\/a><\/p>\n<p>V\u00e0 s\u1ed1 \u0111i\u1ec7n tho\u1ea1i&#8230;<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/phone-number-schema.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9958 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/phone-number-schema.gif\" alt=\"schema s\u1ed1 \u0111i\u1ec7n tho\u1ea1i\" width=\"1425\" height=\"369\" \/><\/a><\/p>\n<p>B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 th\u00eam m\u00e3 \u0111\u00e1nh d\u1ea5u gi\u1edd m\u1edf c\u1eeda v\u00e0 m\u1ed9t nh\u00f3m c\u00e1c t\u00ednh n\u0103ng kh\u00e1c. N\u1ebfu b\u1ea1n mu\u1ed1n th\u00eam nhi\u1ec1u s\u1ed1 \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, ch\u1ec9 c\u1ea7n s\u1eed d\u1ee5ng m\u00e3 \u0111\u00e1nh d\u1ea5u \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng hai l\u1ea7n &#8211; \u0111i\u1ec1u n\u00e0y ho\u00e0n to\u00e0n b\u00ecnh th\u01b0\u1eddng.<\/p>\n<p>Ch\u1ec9 c\u1ea7n nh\u1edb r\u1eb1ng, t\u1ea5t c\u1ea3 nh\u1eefng th\u00f4ng tin n\u00e0y ph\u1ea3i ph\u00f9 h\u1ee3p c\u00e0ng nhi\u1ec1u c\u00e0ng t\u1ed1t v\u1edbi d\u1eef li\u1ec7u tr\u00ean Google My Business c\u1ee7a b\u1ea1n.<\/p>\n<p>Sau khi b\u1ea1n th\u1ef1c hi\u1ec7n xong, ch\u1ec9 c\u1ea7n nh\u1ea5n &#8220;create HTML&#8221; v\u00e0 ch\u1ecdn \u0111\u1ecbnh d\u1ea1ng JSON-LD.<\/p>\n<p>B\u1ea1n s\u1ebd th\u1ea5y m\u1ed9t \u0111o\u1ea1n m\u00e3 nh\u1ecf tr\u00f4ng gi\u1ed1ng nh\u01b0 th\u1ebf n\u00e0y:<\/p>\n<pre>&lt;!-- JSON-LD markup generated by Google Structured Data Markup Helper. --&gt;\n&lt;script type=\"application\/ld+json\"&gt;\n{\n\"@context\" : \"http:\/\/schema.org\",\n\"@type\" : \"LocalBusiness\",\n\"name\" : \"Millhouses Plumbing &amp; Heating Services\",\n\"image\" : \"https:\/\/www.millhousesplumbing.com\/wp-content\/uploads\/2016\/10\/millhouses-plumbing-and-heating-logo2.jpg\",\n\"telephone\" : [ \"07887 850588\", \"0114 289 1817\" ],\n\"address\" : {\n\"@type\" : \"PostalAddress\",\n\"streetAddress\" : \"Dobcroft Road Millhouses\",\n\"addressLocality\" : \"Sheffield\",\n\"postalCode\" : \"S7 2LQ\"\n}\n}\n&lt;\/script&gt;<\/pre>\n<p>Sau \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra \u0111o\u1ea1n m\u00e3 n\u00e0y &#8211; s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 <a href=\"http:\/\/www.google.com\/webmasters\/tools\/richsnippets\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u2019s Structured Data Testing tool<\/a>.<\/p>\n<p>Ch\u1ec9 c\u1ea7n copy-paste n\u00f3 v\u00e0o v\u00e0 n\u00f3 s\u1ebd \u0111\u00e1nh d\u1ea5u b\u1ea5t k\u1ef3 m\u00e3 l\u1ed7i n\u00e0o.<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/google-structured-data-testing-warning.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9959 size-full\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/google-structured-data-testing-warning.png\" alt=\"ki\u1ec3m tra l\u1ed7i chema\" width=\"900\" height=\"503\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/google-structured-data-testing-warning.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/google-structured-data-testing-warning-300x168.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/google-structured-data-testing-warning-768x429.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/google-structured-data-testing-warning-585x327.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p>S\u1eeda b\u1ea5t k\u1ef3 l\u1ed7i n\u00e0o, sau \u0111\u00f3 paste \u0111o\u1ea1n code v\u00e0o ph\u1ea7n header c\u1ee7a trang web.<\/p>\n<p>[dropshadowbox align=&#8221;none&#8221; effect=&#8221;raised&#8221; width=&#8221;auto&#8221; height=&#8221;&#8221; background_color=&#8221;#EFF7FF&#8221; border_width=&#8221;1&#8243; border_color=&#8221;#EFF7FF&#8221; rounded_corners=&#8221;false&#8221; inside_shadow=&#8221;false&#8221; outside_shadow=&#8221;false&#8221; ]<\/p>\n<p><strong>M\u1eb9o<\/strong><\/p>\n<p><a href=\"https:\/\/www.schemaapp.com\/\">SchemaApp<\/a> l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu \u00edch kh\u00e1c \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u00e3 \u0111\u00e1nh d\u1ea5u tr\u00ean trang c\u1ee7a b\u1ea1n.<\/p>\n<p>N\u00f3 t\u00edch h\u1ee3p v\u1edbi Google Tag Manager (v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c &#8211; Shopify, Drupal, v\u00e2n v\u00e2n), \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u00eam\/ch\u1ec9nh s\u1eeda m\u00e3 \u0111\u00e1nh d\u1ea5u m\u00e0 kh\u00f4ng b\u1ecb c\u00e1c \u0111o\u1ea1n m\u00e3 l\u00e0m cho r\u1ed1i tung r\u1ed3i m\u00f9.<\/p>\n<p>[\/dropshadowbox]<\/p>\n<p>N\u1ebfu b\u1ea1n c\u00f3 nhi\u1ec1u v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd c\u1ee5 th\u1ec3 (\u0111\u1ecba ch\u1ec9 kh\u00e1c, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i kh\u00e1c, v\u00e2n v\u00e2n), b\u1ea1n c\u1ea7n l\u00e0m l\u1ea1i to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh n\u00e0y l\u1eb7p l\u1ea1i cho m\u1ed7i v\u00e0 t\u1eebng trang landing page \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Chuong_5_Xay_dung_lien_ket_cho_trang_dia_phuong\"><\/span>Ch\u01b0\u01a1ng 5. X\u00e2y d\u1ef1ng li\u00ean k\u1ebft (cho trang \u0111\u1ecba ph\u01b0\u01a1ng)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Theo <a href=\"https:\/\/moz.com\/local-search-ranking-factors\">kh\u1ea3o s\u00e1t c\u1ee7a Moz v\u00e0o n\u0103m 2017<\/a>, <strong>&#8220;c\u00e1c t\u00edn hi\u1ec7u li\u00ean k\u1ebft (link signals)&#8221; l\u00e0 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng quan tr\u1ecdng nh\u1ea5t<\/strong> cho c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean v\u1ec1 \u0111\u1ecba \u0111i\u1ec3m (local organic results).<\/p>\n<p>V\u1edbi k\u1ebft qu\u1ea3 &#8220;snack pack&#8221; cho \u0111\u1ecba ph\u01b0\u01a1ng, li\u00ean k\u1ebft l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng x\u1ebfp h\u00e0ng th\u1ee9 hai.<\/p>\n<figure id=\"attachment_9943\" aria-describedby=\"caption-attachment-9943\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/moz-ranking-factors-study.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9943 size-full\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/moz-ranking-factors-study.png\" alt=\"nghi\u00ean c\u1ee9u v\u1ec1 local SEO c\u1ee7a Moz\" width=\"900\" height=\"562\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/moz-ranking-factors-study.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/moz-ranking-factors-study-300x187.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/moz-ranking-factors-study-768x480.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/moz-ranking-factors-study-585x365.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><figcaption id=\"caption-attachment-9943\" class=\"wp-caption-text\">Ngu\u1ed3n: Moz<\/figcaption><\/figure>\n<p>B\u1ea1n n\u00ean c\u00f3 s\u1eb5n m\u1ed9t b\u1ed9 c\u01a1 s\u1edf c\u00e1c li\u00ean k\u1ebft khi x\u00e2y d\u1ef1ng c\u00e1c tr\u00edch d\u1eabn NAP \u0111\u1ecba ph\u01b0\u01a1ng. (<em>H\u1ea7u h\u1ebft c\u00e1c th\u01b0 m\u1ee5c v\u00e0 c\u00e1c trang web \u0111\u1ecba ph\u01b0\u01a1ng cho ph\u00e9p b\u1ea1n \u0111\u1eb7t li\u00ean k\u1ebft t\u1edbi website c\u1ee7a b\u1ea1n.<\/em>)<\/p>\n<p>Nh\u01b0ng kh\u00f4ng may, nhi\u1ec1u trang trong s\u1ed1 \u0111\u00f3 l\u00e0 nofollow.<\/p>\n<p>V\u00ec th\u1ebf \u1edf ph\u1ea7n n\u00e0y c\u00f3 m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng li\u00ean k\u1ebft t\u1edbi c\u00e1c website c\u1ee7a doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng&#8230;<\/p>\n<h3>5.1. T\u1ea1o ra v\u00e0 qu\u1ea3ng b\u00e1 ngu\u1ed3n th\u00f4ng tin \u0111\u1ecba ph\u01b0\u01a1ng h\u1eefu \u00edch<\/h3>\n<p>Kh\u00f4ng \u0111i\u1ec1u g\u00ec gi\u00fap b\u1ea1n gi\u00e0nh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho b\u1eb1ng vi\u1ec7c th\u1ef1c l\u00f2ng gi\u00fap \u0111\u1ee1 h\u1ecd.<\/p>\n<p>Gi\u1ea3 s\u1eed b\u1ea1n l\u00e0 th\u1ee3 s\u1eeda \u1ed1ng n\u01b0\u1edbc \u1edf Sheffield, n\u01b0\u1edbc Anh.<\/p>\n<p>Th\u1ecb tr\u01b0\u1eddng b\u1ea1n nh\u1eafm \u0111\u1ebfn l\u00e0 d\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng \u1edf Sheffield. Ki\u1ec3u th\u00f4ng tin n\u00e0o s\u1ebd th\u1ef1c s\u1ef1 h\u1eefu \u00edch v\u1edbi h\u1ecd V\u00c0 c\u00f3 kh\u1ea3 n\u0103ng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u li\u00ean k\u1ebft?<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng:<\/p>\n<ul>\n<li><strong>H\u01b0\u1edbng d\u1eabn v\u1ec1 ch\u0103m s\u00f3c c\u00e2y c\u1ed1i (cho ng\u01b0\u1eddi d\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng \u1edf Sheffield)<\/strong> &#8211; \u1ede ph\u00eda B\u1eafc n\u01b0\u1edbc Anh, ch\u00fang ta s\u1eed d\u1ee5ng n\u01b0\u1edbc m\u1ec1m. Nh\u01b0ng b\u1ea1n c\u00f3 bi\u1ebft l\u00e0 n\u01b0\u1edbc m\u1ec1m th\u00ec kh\u00f4ng t\u1ed1t cho c\u00e2y c\u1ed1i kh\u00f4ng? Tr\u01b0\u1edbc \u0111\u00e2y t\u00f4i kh\u00f4ng bi\u1ebft, nh\u01b0ng gi\u1edd t\u00f4i ph\u00e1t hi\u1ec7n ra r\u1eb1ng \u0111\u00f3 l\u00e0 l\u00fd do m\u00e0 c\u00e2y h\u00fang qu\u1ebf <em>lu\u00f4n<\/em> b\u1ecb ch\u1ebft. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ho\u00e0n to\u00e0n li\u00ean quan \u0111\u1ebfn h\u1ec7 th\u1ed1ng \u1ed1ng n\u01b0\u1edbc, nh\u01b0ng t\u00f4i d\u00e1m ch\u1eafc r\u1eb1ng m\u1ed9t h\u01b0\u1edbng d\u1eabn ch\u0103m s\u00f3c c\u00e2y cho d\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng Sheffielder s\u1ebd c\u00f3 \u00edch v\u00e0 khi\u1ebfn h\u1ecd ch\u00fa \u00fd \u0111\u1ebfn b\u1ea1n.<\/li>\n<li><strong>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u00f4ng t\u1eafc c\u1ed1ng b\u1eb1ng Henderson&#8217;s Relish v\u00e0 Baking Soda<\/strong> &#8211; OK, \u0111i\u1ec1u n\u00e0y nghe v\u1ebb kh\u00e1 ng\u1edb ng\u1ea9n. T\u00f4i t\u00ecm ra <a href=\"https:\/\/www.youtube.com\/watch?v=fv1kgidphMI\">video n\u00e0y<\/a> th\u00f4ng quan Content Explorer (m\u1ed9t c\u00f4ng c\u1ee5 c\u1ee7a Ahrefs), n\u00f3 n\u00f3i v\u1ec1 c\u00e1ch th\u00f4ng t\u1eafc c\u1ed1ng b\u1eb1ng c\u00e1ch d\u00f9ng gi\u1ea5m v\u00e0 baking soda. Trong khi Henderson&#8217;s Relish \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t \u1edf Sheffield &#8211; v\u00e0 theo v\u1ecb gi\u00e1c c\u1ee7a t\u00f4i n\u00f3 c\u00f3 v\u1ecb gi\u1ed1ng nh\u01b0 gi\u1ea5m &#8211; T\u00f4i t\u1ef1 h\u1ecfi li\u1ec7u n\u00f3 c\u00f3 th\u1ec3 \u0111em l\u1ea1i hi\u1ec7u \u1ee9ng t\u01b0\u01a1ng t\u1ef1 kh\u00f4ng. N\u1ebfu c\u00f3, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ngu\u1ed3n thu h\u00fat nhi\u1ec1u li\u00ean k\u1ebft (linkbait).<\/li>\n<\/ul>\n<p>T\u00f4i kh\u00f4ng n\u00f3i r\u1eb1ng c\u00e1c \u00fd t\u01b0\u1edfng tr\u00ean l\u00e0 tuy\u1ec7t v\u1eddi (ch\u00fang ch\u1ec9 b\u1ea5t ch\u1ee3t hi\u1ec7n l\u00ean trong \u0111\u1ea7u t\u00f4i), nh\u01b0ng t\u00f4i hy v\u1ecdng b\u1ea1n n\u1eafm \u0111\u01b0\u1ee3c \u00fd t\u01b0\u1edfng.<\/p>\n<p>N\u1ebfu b\u1ea1n c\u1ea3m th\u1ea5y kh\u00f4ng \u0111\u01b0\u1ee3c s\u00e1ng t\u1ea1o, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng c\u00f3 xu h\u01b0\u1edbng ho\u1ea1t \u0111\u1ed9ng t\u1ed1t:<\/p>\n<ul>\n<li><strong>H\u01b0\u1edbng d\u1eabn nh\u1eefng g\u00ec &#8220;t\u1ed1t nh\u1ea5t&#8221; \u1edf \u0111\u1ecba ph\u01b0\u01a1ng<\/strong> &#8211; T\u1ea1o ra m\u1ed9t danh s\u00e1ch c\u00e1c c\u1eeda h\u00e0ng, qu\u00e1n bar, nh\u00e0 m\u00e1y bia, nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m h\u1ea5p d\u1eabn, c\u00e1c th\u1ee9 n\u00ean l\u00e0m, v\u00e2n v\u00e2n trong khu v\u1ef1c c\u1ee7a b\u1ea1n.<\/li>\n<li><strong>L\u1ecbch \u0111\u1ecba ph\u01b0\u01a1ng<\/strong> &#8211; T\u1ea1o ra m\u1ed9t cu\u1ed1n l\u1ecbch \u0111\u1ecba ph\u01b0\u01a1ng, c\u00f3 t\u00ednh n\u0103ng l\u00e0m n\u1ed5i b\u1eadt nh\u1ea5t c\u00e1c s\u1ef1 ki\u1ec7n qua nhi\u1ec1u l\u00e3nh v\u1ef1c x\u1ea3y ra trong v\u00e0i th\u00e1ng t\u1edbi.<\/li>\n<\/ul>\n<p>Sau khi t\u1ea1o, gi\u1edd l\u00e0 l\u00fac b\u1ea1n qu\u1ea3ng b\u00e1 n\u00f3.<\/p>\n<p>Nh\u00f3m tr\u00ean Facebook <a href=\"https:\/\/www.facebook.com\/groups\/LoveSheffieldCommunity\/\">nh\u01b0 th\u1ebf n\u00e0y<\/a> l\u00e0 n\u01a1i tuy\u1ec7t v\u1eddi \u0111\u1ec3 b\u1ea1n b\u1eaft \u0111\u1ea7u.<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/fb-group-sheffield.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9960 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/fb-group-sheffield.png\" alt=\"nh\u00f3m tr\u00ean facebook\" width=\"900\" height=\"542\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/fb-group-sheffield.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/fb-group-sheffield-300x181.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/fb-group-sheffield-768x463.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/fb-group-sheffield-585x352.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p>Nh\u01b0ng tr\u01b0\u1edbc ti\u00ean b\u1ea1n c\u1ea7n n\u00f3i chuy\u1ec7n r\u00f5 r\u00e0ng v\u1edbi ch\u1ee7 (admin) c\u1ee7a nh\u00f3m!<\/p>\n<h3>5.2 Guest Blogging<\/h3>\n<p>Guest blogging v\u1eabn l\u00e0 c\u00e1ch th\u1ee9c tuy\u1ec7t v\u1eddi \u0111\u1ec3 x\u00e2y d\u1ef1ng li\u00ean k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng cao.<\/p>\n<p>Nh\u01b0ng b\u1ea1n c\u1ea7n nh\u1edb l\u00e0 \u0111\u1eebng l\u00e0m \u0111i\u1ec1u \u0111\u00f3 ch\u1ec9 v\u00ec c\u00e1c li\u00ean k\u1ebft. H\u00e3y l\u00e0m \u0111i\u1ec1u \u0111\u00f3 \u0111\u1ec3 n\u00f3 c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c ti\u1ebfp x\u00fac cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n<p>Trong n\u0103m 2018, s\u1ef1 ch\u00fa tr\u1ecdng l\u00e0 \u1edf <em>ch\u1ea5t l\u01b0\u1ee3ng<\/em> thay v\u00ec <em>s\u1ed1 l\u01b0\u1ee3ng<\/em> &#8211; b\u1ea1n ph\u1ea3i vi\u1ebft cho c\u00e1c blog c\u00f3 ti\u1ec1m n\u0103ng \u0111em \u0111\u1ebfn l\u01b0\u1ee3ng traffic gi\u1edbi thi\u1ec7u c\u00f3 m\u1ee5c ti\u00eau cho trang web c\u1ee7a b\u1ea1n.<\/p>\n<p>V\u1edbi doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng, \u0111i\u1ec1u n\u00e0y th\u01b0\u1eddng s\u1ebd l\u00e0:<\/p>\n<ul>\n<li>C\u00e1c \u1ea5n ph\u1ea9m v\u00e0 blog \u0111\u1ecba ph\u01b0\u01a1ng;<\/li>\n<li>Blog v\u1ec1 ng\u00e0nh ngh\u1ec1 \u0111\u1eb7c bi\u1ec7t<\/li>\n<\/ul>\n<p><em>\/\/L\u01b0u \u00fd<\/em>: ph\u1ea7n d\u01b0\u1edbi c\u00f3 th\u1ec3 kh\u00f4ng t\u01b0\u01a1ng th\u00edch v\u1edbi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. L\u00fd do l\u00e0 v\u00ec guest post m\u1eb7c d\u00f9 c\u00f3 nh\u01b0ng kh\u00f4ng ph\u1ed5 bi\u1ebfn \u1edf Vi\u1ec7t Nam nh\u01b0 tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n<p>\u0110\u1ec3 t\u00ecm c\u00e1c blog \u0111\u1ecba ph\u01b0\u01a1ng, \u0111\u01a1n gi\u1ea3n l\u00e0 b\u1ea1n s\u1eed d\u1ee5ng Google t\u00ecm ki\u1ebfm nh\u1eefng th\u1ee9 nh\u01b0:<\/p>\n<ul>\n<li><code>[\u0111\u1ecba ph\u01b0\u01a1ng] intitle:\u201dvi\u1ebft cho ch\u00fang t\u00f4i\u201d<\/code>;<\/li>\n<li><code>[\u0111\u1ecba ph\u01b0\u01a1ng]\u00a0intitle:\u201dvi\u1ebft b\u00e0i cho ch\u00fang t\u00f4i\u201d<\/code>;<\/li>\n<li><code>[\u0111\u1ecba ph\u01b0\u01a1ng] \u201dvi\u1ebft cho ch\u00fang t\u00f4i\u201d<\/code>;<\/li>\n<li><code>[\u0111\u1ecba ph\u01b0\u01a1ng] \u201dguest post\u201d<\/code><\/li>\n<\/ul>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t minh h\u1ecda cho m\u1ed9t doanh nghi\u1ec7p \u1edf Miami:<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/miami-guest-posts.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9961 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/miami-guest-posts.png\" alt=\"guest posts doanh nghi\u1ec7p \u1edf Miami\" width=\"900\" height=\"491\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/miami-guest-posts.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/miami-guest-posts-300x164.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/miami-guest-posts-768x419.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/miami-guest-posts-585x319.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p>B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 l\u00e0m t\u01b0\u01a1ng t\u1ef1 \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n c\u00f4ng nghi\u1ec7p &#8211; ch\u1ec9 c\u1ea7n thay [<em>\u0111\u1ecba ph\u01b0\u01a1ng<\/em>] b\u1eb1ng <em>t\u1eeb kh\u00f3a<\/em> (v\u00ed d\u1ee5: &#8220;th\u1ee3 s\u1eeda \u1ed1ng n\u01b0\u1edbc&#8221; thay cho &#8220;miami&#8221;).<\/p>\n<p>C\u00e1c t\u00ecm ki\u1ebfm t\u01b0\u01a1ng t\u1ef1 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong Ahrefs Content Explorer.<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/guest-post-content-explorer.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9962 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/guest-post-content-explorer.png\" alt=\"\" width=\"899\" height=\"404\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/guest-post-content-explorer.png 899w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/guest-post-content-explorer-300x135.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/guest-post-content-explorer-768x345.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/guest-post-content-explorer-585x263.png 585w\" sizes=\"(max-width: 899px) 100vw, 899px\" \/><\/a><\/p>\n<p><em>\/\/h\u1ebft l\u01b0u \u00fd<\/em><\/p>\n<h3>5.3. C\u1ea3i thi\u1ec7n c\u00e1c n\u1ed9i dung ph\u1ed5 bi\u1ebfn (&#8220;skyscaper technique&#8221;)<\/h3>\n<p>\u0110\u00e2y l\u00e0 k\u1ef9 thu\u1eadt SEO kh\u00e1 n\u1ed5i ti\u1ebfng c\u1ee7a Brian Dean, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o n\u00f3 k\u1ef9 h\u01a1n \u1edf <a href=\"https:\/\/kiencang.net\/skyscraper-technique\/\">b\u00e0i n\u00e0y<\/a>.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t trang t\u00f4i t\u00ecm th\u1ea5y qua Content Explorer v\u1ec1 vi\u1ec7c ng\u0103n ch\u1eb7n \u0111\u01b0\u1eddng \u1ed1ng \u0111\u00f3ng b\u0103ng.<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/pliumbing-referring-domains.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9963 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/pliumbing-referring-domains.png\" alt=\"\" width=\"900\" height=\"138\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/pliumbing-referring-domains.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/pliumbing-referring-domains-300x46.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/pliumbing-referring-domains-768x118.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/pliumbing-referring-domains-585x90.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p>N\u00f3 c\u00f3 \u0111\u1ed9 d\u00e0i 482 t\u1eeb v\u00e0 c\u00f3 116 t\u00ean mi\u1ec1n tr\u1ecf \u0111\u1ebfn.<\/p>\n<p>[dropshadowbox align=&#8221;none&#8221; effect=&#8221;raised&#8221; width=&#8221;auto&#8221; height=&#8221;&#8221; background_color=&#8221;#EFF7FF&#8221; border_width=&#8221;1&#8243; border_color=&#8221;#EFF7FF&#8221; rounded_corners=&#8221;false&#8221; inside_shadow=&#8221;false&#8221; outside_shadow=&#8221;false&#8221; ]<\/p>\n<p><strong>M\u1eb9o<\/strong><\/p>\n<p>S\u1eed d\u1ee5ng ch\u1ee9c n\u0103ng l\u1ecdc t\u00ean mi\u1ec1n tr\u1ecf \u0111\u1ebfn trong Content Explorer \u0111\u1ec3 l\u1ecdc c\u00e1c trang c\u00f3 nhi\u1ec1u backlink.<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/referring-domains-filter-content-explorer.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9964 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/referring-domains-filter-content-explorer.png\" alt=\"\" width=\"232\" height=\"153\" \/><\/a><\/p>\n<p>[\/dropshadowbox]<\/p>\n<p>Quan s\u00e1t backlinks k\u1ef9 h\u01a1n trong Site Explorer c\u0169ng c\u00f3 th\u1ec3 cho b\u1ea1n th\u1ea5y m\u1ed9t s\u1ed1 li\u00ean k\u1ebft t\u1ed1t.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 li\u00ean k\u1ebft c\u00f3 DR90 t\u1eeb mass.gov &#8211; blog ch\u00ednh th\u1ee9c c\u1ee7a V\u0103n ph\u00f2ng Massachusetts v\u1ec1 V\u1ea5n \u0111\u1ec1 Ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 Quy ch\u1ebf Kinh doanh:<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/mass-gov-links.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9965 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/mass-gov-links.png\" alt=\"\" width=\"900\" height=\"176\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/mass-gov-links.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/mass-gov-links-300x59.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/mass-gov-links-768x150.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/mass-gov-links-585x114.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p>R\u1ea5t d\u1ec5 d\u00e0ng \u0111\u1ec3 t\u1ea1o ra c\u00e1c h\u01b0\u1edbng d\u1eabn t\u1ed1t h\u01a1n v\u1ec1 vi\u1ec7c ng\u0103n ch\u1eb7n c\u00e1c \u0111\u01b0\u1eddng \u1ed1ng \u0111\u00f3ng b\u0103ng v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c li\u00ean k\u1ebft t\u1eeb trang \u0111\u00f3.<\/p>\n<h3>5.4. L\u1ea5y th\u00eam c\u00e1c li\u00ean k\u1ebft t\u1eeb \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n v\u1edbi Link Intersect<\/h3>\n<p><a href=\"https:\/\/ahrefs.com\/link-intersect\">Link Intersect<\/a> (m\u1ed9t c\u00f4ng c\u1ee5 c\u1ee7a Ahrefs \u0111\u1ec3 bi\u1ebft c\u00e1c backlink n\u00e0o m\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n c\u00f3 c\u00f2n b\u1ea1n th\u00ec kh\u00f4ng) s\u1ebd tr\u1edf n\u00ean h\u1eefu d\u1ee5ng h\u01a1n ch\u1ec9 \u0111\u01a1n thu\u1ea7n x\u00e2y d\u1ef1ng c\u00e1c tr\u00edch d\u1eabn.<\/p>\n<p>B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 t\u00ecm c\u00e1c li\u00ean k\u1ebft ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<p><em>Link Intersect &gt; nh\u1eadp c\u00e1c t\u00ean mi\u1ec1n c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh &gt; xem c\u00e1c li\u00ean k\u1ebft ph\u1ed5 bi\u1ebfn<\/em><\/p>\n<p>T\u1ed1t nh\u1ea5t l\u00e0 n\u00ean th\u1ef1c hi\u1ec7n v\u1edbi c\u00e1c trang h\u00e0ng \u0111\u1ea7u cho t\u1eeb kh\u00f3a \u0111\u00edch (targer terms) c\u1ee7a b\u1ea1n (v\u00ed d\u1ee5 th\u1ee3 s\u1eeda \u1ed1ng n\u01b0\u1edbc \u1edf Sheffield).<\/p>\n<p>9 trong 10 l\u1ea7n b\u1ea1n s\u1ebd kh\u00e1m ph\u00e1 ra nhi\u1ec1u th\u01b0 m\u1ee5c c\u00e1c li\u00ean k\u1ebft.<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/link-intersect-directory-links.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9966 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/link-intersect-directory-links.png\" alt=\"\" width=\"900\" height=\"449\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/link-intersect-directory-links.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/link-intersect-directory-links-300x150.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/link-intersect-directory-links-768x383.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/link-intersect-directory-links-585x292.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p>\u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u t\u1ed3i t\u1ec7 &#8211; \u0111\u00e2y l\u00e0 c\u00e1ch t\u1ed1t \u0111\u1ec3 kh\u00e1m ph\u00e1 th\u00eam tr\u00edch d\u1eabn NAP v\u00e0 c\u00e1c c\u01a1 h\u1ed9i li\u00ean k\u1ebft nofollow.<\/p>\n<p>Nh\u01b0ng n\u00f3 c\u0169ng s\u1ebd kh\u00e1m ph\u00e1 ra c\u00e1c li\u00ean k\u1ebft forum, guest posts, v\u00e0 c\u00e1c d\u1ea1ng li\u00ean k\u1ebft \u0111\u1ed9c \u0111\u00e1o kh\u00e1c.<\/p>\n<p>Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, \u0111\u00f3 l\u00e0 trang c\u00f3 DR78, li\u00ean k\u1ebft dofollow t\u1eeb trang gi\u1ea3m gi\u00e1 NHS:<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/nhs-discount-link.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9967 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/nhs-discount-link.png\" alt=\"\" width=\"900\" height=\"225\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/nhs-discount-link.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/nhs-discount-link-300x75.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/nhs-discount-link-768x192.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/nhs-discount-link-585x146.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p>C\u00e1c li\u00ean k\u1ebft nh\u01b0 th\u1ebf n\u00e0y c\u00f3 th\u1ec3 d\u1ec3 d\u00e0ng sao ch\u00e9p.<\/p>\n<h3>5.5. Th\u00eam nhi\u1ec1u h\u01a1n n\u1eefa c\u00e1c chi\u1ebfn thu\u1eadt x\u00e2y d\u1ef1ng li\u00ean k\u1ebft!<\/h3>\n<p>T\u00f4i kh\u00f4ng th\u1ec3 n\u00f3i v\u1ec1 <em>t\u1ea5t c\u1ea3<\/em> c\u00e1c k\u1ef9 thu\u1eadt x\u00e2y d\u1ef1ng li\u00ean k\u1ebft trong b\u00e0i vi\u1ebft n\u00e0y.<\/p>\n<p>V\u00ec th\u1ebf \u1edf \u0111\u00e2y t\u00f4i s\u1ebd gi\u1edbi thi\u1ec7u c\u00e1c ngu\u1ed3n v\u1ec1 x\u00e2y d\u1ef1ng li\u00ean k\u1ebft t\u1ed1t nh\u1ea5t t\u1eeb trang blog c\u1ee7a ch\u00fang t\u00f4i v\u00e0 m\u1ed9t v\u00e0i ngu\u1ed3n kh\u00e1c (hi\u1ec7n ng\u01b0\u1eddi d\u1ecbch ch\u1ec9 m\u1edbi d\u1ecbch m\u1ed9t s\u1ed1 b\u00e0i trong s\u1ed1 n\u00e0y, n\u00ean \u0111a s\u1ed1 ch\u1ec9 c\u00f3 d\u1ea1ng ti\u1ebfng Anh cho b\u1ea1n):<\/p>\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/link-building\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Noob Friendly Guide to Link Building<\/a><\/li>\n<li><a href=\"https:\/\/kiencang.net\/xay-dung-lien-ket-gay\/\">X\u00e2y d\u1ef1ng li\u00ean k\u1ebft g\u00e3y: H\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/white-hat-link-building-techniques\/\" target=\"_blank\" rel=\"noopener noreferrer\">3 White Hat Link Building Techniques That Go Far Beyond Links<\/a><\/li>\n<li><a href=\"https:\/\/kiencang.net\/seo-mu-trang-mu-den\/\">SEO m\u0169 tr\u1eafng &amp; SEO m\u0169 \u0111en<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/buy-backlinks\/\" target=\"_blank\" rel=\"noopener noreferrer\">What\u2019s the Cost of Buying Links in 2018? [Study]<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-get-backlinks\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to Get High-Quality Backlinks with the <span class=\"caps\">TRUST<\/span> Formula [Case Study]<\/a><\/li>\n<li><a href=\"https:\/\/moz.com\/blog\/11-ways-local-businesses-can-get-links\" target=\"_blank\" rel=\"noopener noreferrer\">11 Ways for Local Businesses to Get Links<\/a><\/li>\n<li><a href=\"https:\/\/www.brightlocal.com\/2018\/02\/06\/5-local-link-building-tactics-try-2018\/\" target=\"_blank\" rel=\"noopener noreferrer\">5 Local Link-Building Tactics to Try in 2018<\/a><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Chuong_6_Danh_gia_va_tiep_tuc_cac_hoat_dong_khac\"><\/span>Ch\u01b0\u01a1ng 6. \u0110\u00e1nh gi\u00e1 (v\u00e0 ti\u1ebfp t\u1ee5c c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00e1c)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>T\u00e2m th\u1ebf th\u1ef1c hi\u1ec7n &#8220;thi\u1ebfp l\u1eadp r\u1ed3i qu\u00ean n\u00f3 \u0111i&#8221; l\u00e0 th\u1ee9 t\u1ec7 h\u1ea1i nh\u1ea5t b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m khi \u0111\u1ec1 c\u1eadp \u0111\u1ebfn l\u00e3nh v\u1ef1c SEO.<\/p>\n<p>Local SEO c\u0169ng kh\u00f4ng kh\u00e1c bi\u1ec7t.<\/p>\n<p>C\u00f3 v\u00e0i th\u1ee9 ho\u1ea1t \u0111\u1ed9ng li\u00ean t\u1ee5c b\u1ea1n n\u00ean ghi nh\u1edb.<\/p>\n<h3>6.1 Ti\u1ebfp t\u1ee5c l\u00e0m vi\u1ec7c v\u1edbi Google My Business<\/h3>\n<p>\u1ede \u0111\u00e2y c\u00f3 ba nhi\u1ec7m v\u1ee5 quan tr\u1ecdng nh\u1ea5t v\u1eabn ti\u1ebfp t\u1ee5c ph\u1ea3i l\u00e0m v\u1edbi GMB:<\/p>\n<ol>\n<li>H\u1ed3i \u0111\u00e1p c\u00e1c \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng;<\/li>\n<li>\u0110\u1ec3 \u00fd ch\u1ec9nh s\u1eeda c\u00e1c th\u00f4ng tin sai;<\/li>\n<li>S\u1eed d\u1ee5ng Google Posts \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o<\/li>\n<\/ol>\n<p>C\u00e1i s\u1ed1 1 kh\u00e1 r\u00f5 r\u00e0ng r\u1ed3i &#8211; b\u1ea1n ch\u1ec9 c\u1ea7n li\u00ean t\u1ee5c theo d\u00f5i v\u00e0 h\u1ed3i \u0111\u00e1p c\u00e1c nh\u1eadn x\u00e9t (t\u00edch c\u1ef1c v\u00e0 ti\u00eau c\u1ef1c) tr\u00ean d\u00f2ng th\u1eddi gian qua Google My Business.<\/p>\n<p>L\u01b0u \u00fd. B\u1ea1n n\u00ean l\u00e0m \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1 cho b\u1ea5t c\u1ee9 trang \u0111\u00e1nh gi\u00e1 n\u00e0o kh\u00e1c m\u00e0 quan tr\u1ecdng v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n (v\u00ed d\u1ee5 n\u1ebfu l\u00e0 c\u1eeda h\u00e0ng b\u1ea1n c\u00f3 th\u1ec3 quan t\u00e2m \u0111\u1ebfn TripAdvistor).<\/p>\n<p>Nh\u01b0ng b\u1ea1n c\u0169ng c\u1ea7n \u0111\u1ec3 \u00fd \u0111\u1ebfn c\u00e1c ch\u1ec9nh s\u1eeda sai v\u1edbi th\u00f4ng tin (danh b\u1ea1) c\u1ee7a b\u1ea1n.<\/p>\n<p>V\u1ec1 c\u01a1 b\u1ea3n, b\u1ea5t k\u1ef3 ai c\u0169ng c\u00f3 th\u1ec3 g\u1ee3i \u00fd ch\u1ec9nh s\u1eeda v\u00e0o b\u1ea5t k\u1ef3 m\u1ee5c n\u00e0o tr\u00ean Google th\u00f4ng qua n\u00fat &#8220;\u0110\u1ec1 xu\u1ea5t ch\u1ec9nh s\u1eeda \/ Suggest an edit&#8221;.<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/de-xuat-chinh-sua.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9976 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/de-xuat-chinh-sua.png\" alt=\"\u0111\u1ec1 xu\u1ea5t ch\u1ec9nh s\u1eeda\" width=\"432\" height=\"263\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/de-xuat-chinh-sua.png 432w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/de-xuat-chinh-sua-300x183.png 300w\" sizes=\"(max-width: 432px) 100vw, 432px\" \/><\/a><\/p>\n<p>Google d\u01b0\u1eddng nh\u01b0 th\u1ef1c hi\u1ec7n thay \u0111\u1ed5i r\u1ea5t nhi\u1ec1u th\u00f4ng qua c\u00e1c g\u1ee3i \u00fd (\u0111\u1ec1 xu\u1ea5t) m\u00e0 kh\u00f4ng th\u00f4ng b\u00e1o g\u00ec cho ch\u1ee7 s\u1edf h\u1eefu doanh nghi\u1ec7p ho\u1eb7c kh\u00f4ng x\u00e1c nh\u1eadn l\u1ea1i th\u00f4ng tin. V\u00ec th\u1ebf \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i th\u01b0\u1eddng xuy\u00ean ki\u1ec3m tra (2 tu\u1ea7n ki\u1ec3m tra m\u1ed9t l\u1ea7n) \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ecdi th\u1ee9 v\u1eabn ch\u00ednh x\u00e1c.<\/p>\n<p>Gi\u1edd ch\u00fang ta s\u1ebd n\u00f3i v\u1ec1 Google Posts&#8230;<\/p>\n<p>Google Posts l\u00e0 n\u1ec1n t\u1ea3ng vi blog (micro-blogging) b\u00ean trong Google My Business. T\u1ea5t c\u1ea3 c\u00e1c c\u1eadp nh\u1eadt \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb trong B\u1ea3ng Ki\u1ebfn Th\u1ee9c (Knowledge Panel) v\u00e0 tr\u00ean danh m\u1ee5c th\u00f4ng tin c\u1ee7a b\u1ea1n.<\/p>\n<p>\u0110\u00e2y l\u00e0 v\u00ed d\u1ee5:<\/p>\n<figure id=\"attachment_9977\" aria-describedby=\"caption-attachment-9977\" style=\"width: 889px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/google-posts.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9977 size-full\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/google-posts.png\" alt=\"Bi\u1ec3u \u0111\u1ed3 Tri th\u1ee9c hi\u1ec3n th\u1ecb Google Posts t\u1eeb Just Mind Counseling trong SERPs\" width=\"899\" height=\"575\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/google-posts.png 899w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/google-posts-300x192.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/google-posts-768x491.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/07\/google-posts-585x374.png 585w\" sizes=\"(max-width: 899px) 100vw, 899px\" \/><\/a><figcaption id=\"caption-attachment-9977\" class=\"wp-caption-text\">Bi\u1ec3u \u0111\u1ed3 Tri th\u1ee9c hi\u1ec3n th\u1ecb Google Posts t\u1eeb Just Mind Counseling trong SERPs<\/figcaption><\/figure>\n<p>\u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0m t\u0103ng kh\u00f4ng gian hi\u1ec3n th\u1ecb tr\u00ean SERP c\u1ee7a b\u1ea1n, n\u00f3 c\u00f2n cung c\u1ea5p c\u01a1 h\u1ed9i thu h\u00fat th\u00eam s\u1ef1 ch\u00fa \u00fd v\u00e0 l\u00e0m t\u0103ng chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<p>M\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u th\u1eadm ch\u00ed c\u00f2n cho th\u1ea5y m\u1ed1i t\u01b0\u01a1ng quan gi\u1eefa th\u0103ng h\u1ea1ng &#8220;snack pack&#8221; v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng Google Posts.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o Google Post t\u1eeb b\u00ean trong Google My Business.<\/p>\n<p>C\u00f3 m\u1ed9t v\u00e0i t\u00f9y ch\u1ecdn \u0111\u1ec3 l\u1ef1a ch\u1ecdn, bao g\u1ed3m:<\/p>\n<ul>\n<li>T\u1ea3i \u1ea3nh l\u00ean;<\/li>\n<li>Vi\u1ebft n\u1ed9i dung (t\u1ed1i \u0111a 300 t\u1eeb)<\/li>\n<\/ul>\n<p>B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 ch\u1ecdn n\u00fat b\u1ea5m k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (&#8220;Learn more\/Xem th\u00eam,&#8221; &#8220;Sign Up\/\u0110\u0103ng k\u00fd,&#8221; &#8220;Get Offer\/Nh\u1eadn phi\u1ebfu mua h\u00e0ng,&#8221; v\u00e2n v\u00e2n) b\u00ean trong b\u00e0i post c\u1ee7a b\u1ea1n.<\/p>\n<p>T\u00f4i khuy\u1ebfn kh\u00edch t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng l\u00e0m quen v\u00e0 s\u1eed d\u1ee5ng t\u00ednh n\u0103ng n\u00e0y v\u00e0 duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng v\u1edbi Google Posts. N\u00f3 kh\u00f4ng t\u1ed1n nhi\u1ec1u th\u1eddi gian ho\u1eb7c n\u1ed7 l\u1ef1c, v\u00ec th\u1ebf ROI c\u00f3 kh\u1ea3 n\u0103ng s\u1ebd cao.<\/p>\n<p>Xem th\u00eam:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.hallaminternet.com\/google-posts\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Posts \u2013 What They Are and How To Use Them<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/business\/answer\/7342169?hl=vi\" target=\"_blank\" rel=\"noopener noreferrer\">T\u1ea1o b\u00e0i \u0111\u0103ng tr\u00ean Google<\/a><\/li>\n<li><a href=\"https:\/\/searchengineland.com\/12-things-know-succeed-google-posts-278051\" target=\"_blank\" rel=\"noopener noreferrer\">12 things to know to succeed with Google Posts<\/a><\/li>\n<\/ul>\n<h3>6.2. Xu\u1ea5t b\u1ea3n n\u1ed9i dung m\u1edbi th\u01b0\u1eddng xuy\u00ean<\/h3>\n<p>\u0110\u0103ng b\u00e0i blog th\u01b0\u1eddng xuy\u00ean th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c hai \u0111i\u1ec1u:<\/p>\n<ol>\n<li>N\u00f3i v\u1edbi Google (v\u00e0 ng\u01b0\u1eddi xem) r\u1eb1ng trang c\u1ee7a b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng b\u00ecnh th\u01b0\u1eddng;<\/li>\n<li>Thu h\u00fat c\u00e1c li\u00ean k\u1ebft.<\/li>\n<\/ol>\n<p>Nh\u01b0ng \u0111\u1eebng vi\u1ebft blog ch\u1ec9 v\u00ec b\u1ea3n th\u00e2n n\u00f3 &#8211; h\u00e3y quan t\u00e2m \u0111\u1ebfn <em>ch\u1ea5t l\u01b0\u1ee3ng<\/em> h\u01a1n l\u00e0 <em>s\u1ed1 l\u01b0\u1ee3ng<\/em>.<\/p>\n<p>Ch\u1ec9 c\u1ea7n xu\u1ea5t b\u1ea3n m\u1ed9t b\u00e0i \u0111\u0103ng m\u1edbi m\u1ed7i th\u00e1ng, ho\u1eb7c hai th\u00e1ng m\u1ed9t l\u1ea7n l\u00e0 \u0111\u1ee7 cho h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p nh\u1ecf.<\/p>\n<p>T\u00f4i s\u1ebd kh\u00f4ng \u0111i s\u00e2u th\u00eam v\u00e0o ch\u1ee7 \u0111\u1ec1 n\u00e0y v\u00ec ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 s\u1eb5n nhi\u1ec1u ngu\u1ed3n li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ea1o blog tr\u00ean Ahrefs blog. T\u00f4i s\u1ebd g\u1eedi b\u1ea1n m\u1ed9t s\u1ed1 b\u00e0i c\u1ea7n \u0111\u1ecdc th\u00eam ngay b\u00ean d\u01b0\u1edbi (ng\u01b0\u1eddi d\u1ecbch m\u1edbi d\u1ecbch b\u00e0i \u0111\u1ea7u ti\u00ean).<\/p>\n<ul>\n<li><a href=\"https:\/\/kiencang.net\/cach-tang-luu-luong-truy-cap\/\">C\u00e1ch t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c h\u00e0ng ng\u00e0n kh\u00e1ch h\u00e0ng<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/double-your-blog-traffic\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Proven Formula for Doubling Your Blog Traffic in 3 Months (Without Creating New Content)<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/content-creation\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Non-Writer\u2019s Guide To Creating \u201c<span class=\"caps\">BIG<\/span>\u201d Blog Content<\/a><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Vai_suy_nghi_cuoi_cung\"><\/span>V\u00e0i suy ngh\u0129 cu\u1ed1i c\u00f9ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tr\u1eddi&#8230;cu\u1ed1i c\u00f9ng c\u0169ng XONG! \ud83d\ude42<\/p>\n<p>T\u00f4i bi\u1ebft c\u00f3 r\u1ea5t nhi\u1ec1u th\u1ee9 c\u1ea7n l\u00e0m, nh\u01b0ng, nghi\u00eam t\u00fac m\u00e0 n\u00f3i, l\u00e0m theo c\u00e1c h\u01b0\u1edbng d\u1eabn tr\u00ean v\u00e0 t\u00f4i \u0111\u1ea3m b\u1ea3o b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao h\u01a1n 99% c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n.<\/p>\n<p>Ch\u1ec9 c\u1ea7n nh\u1edb r\u1eb1ng b\u1ea1n c\u0169ng c\u1ea7n theo d\u00f5i c\u00e1c chuy\u1ec3n \u0111\u1ed5i theo c\u00e1ch t\u1ed1t nh\u1ea5t b\u1ea1n c\u00f3 th\u1ec3 (theo d\u00f5i cu\u1ed9c g\u1ecdi, theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i form li\u00ean h\u1ec7). N\u1ebfu kh\u00f4ng, b\u1ea1n s\u1ebd kh\u00f4ng c\u00f3 manh m\u1ed1i n\u00e0o \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c li\u1ec7u c\u00e1c n\u1ed7 l\u1ef1c SEO \u0111\u1ecba \u0111i\u1ec3m c\u1ee7a b\u1ea1n c\u00f3 th\u1ef1c s\u1ef1 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 t\u0103ng doanh thu cho doanh nghi\u1ec7p.<\/p>\n<p>Li\u1ec7u t\u00f4i c\u00f3 b\u1ecf s\u00f3t \u0111i\u1ec1u g\u00ec trong h\u01b0\u1edbng d\u1eabn n\u00e0y kh\u00f4ng? H\u00e3y cho t\u00f4i bi\u1ebft trong ph\u1ea7n comment nh\u00e9.<\/p>\n<p><em>D\u1ecbch t\u1eeb b\u00e0i vi\u1ebft Local SEO: A Simple (But Complete) Guide &#8211; t\u00e1c gi\u1ea3: Joshua Hardwick &#8211; website: Ahrefs Blog)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n c\u00f3 mu\u1ed1n doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a m\u00ecnh c\u00f3 th\u1ee9 h\u1ea1ng cao tr\u00ean b\u1ea3n \u0111\u1ed3 Google, Bing, Apple, v\u00e0 c\u00e1c m\u00e1y t\u00ecm ki\u1ebfm \u0111\u1ecba \u0111i\u1ec3m kh\u00e1c kh\u00f4ng? B\u1ea1n \u0111ang \u0111\u1ecdc \u0111\u00fang th\u00f4ng tin c\u1ea7n thi\u1ebft r\u1ed3i \u0111\u1ea5y!<\/p>\n","protected":false},"author":1,"featured_media":9942,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Local SEO l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn l\u00e0m \u0111\u01a1n gi\u1ea3n (nh\u01b0ng \u0111\u1ea7y \u0111\u1ee7) &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/local-seo\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Local SEO l\u00e0 g\u00ec? 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