{"id":7798,"date":"2018-03-13T02:16:53","date_gmt":"2018-03-13T02:16:53","guid":{"rendered":"https:\/\/kiencang.net\/?p=7798"},"modified":"2022-03-01T09:49:26","modified_gmt":"2022-03-01T02:49:26","slug":"seo-audit","status":"publish","type":"post","link":"https:\/\/kiencang.net\/seo-audit\/","title":{"rendered":"SEO Audit l\u00e0 g\u00ec &#038; 16 b\u01b0\u1edbc \u0111\u1ec3 c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng c\u1ee7a b\u1ea1n tr\u00ean Google"},"content":{"rendered":"\n<p><strong>SEO audit<\/strong> (ki\u1ec3m tra c\u00e1c y\u1ebfu t\u1ed1 k\u1ef9 thu\u1eadt c\u1ee7a website li\u00ean quan \u0111\u1ebfn SEO) n\u1ebfu l\u00e0m t\u1ed1t s\u1ebd gi\u00fap b\u1ea1n gia t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb m\u00e1y t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>Tuy nhi\u00ean h\u1ea7u h\u1ebft c\u00e1c k\u1ef9 thu\u1eadt SEO audit v\u01b0\u1edbng v\u00e0o hai v\u1ea5n \u0111\u1ec1 sau:<\/p>\n\n\n\n<ol><li>Ch\u00fang <strong>QU\u00c1 K\u1ef8 THU\u1eacT<\/strong> \u0111\u1ebfn m\u1ee9c l\u00e0m nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m SEO g\u1eb7p kh\u00f4ng \u00edt kh\u00f3 kh\u0103n khi tri\u1ec3n khai;<\/li><li>Ch\u00fang ng\u1ed1n nhi\u1ec1u <strong>NG\u00c0Y<\/strong> (ho\u1eb7c th\u1eadm ch\u00ed nhi\u1ec1u <strong>TU\u1ea6N<\/strong>) \u0111\u1ec3 ho\u00e0n th\u00e0nh!<\/li><\/ol>\n\n\n\n<p>B\u00e0i vi\u1ebft n\u00e0y kh\u00f4ng gi\u1ed1ng nh\u01b0 v\u1eady.<\/p>\n\n\n\n<p>N\u00f3 s\u1ebd ch\u1ec9 l\u00e0m b\u1ea1n m\u1ea5t v\u00e0i gi\u1edd, ch\u1ee9 kh\u00f4ng ph\u1ea3i v\u00e0i tu\u1ea7n, v\u00e0 b\u1ea1n c\u0169ng ch\u1eb3ng c\u1ea7n b\u1eb1ng c\u1ea5p trong ng\u00e0nh IT \u0111\u1ec3 th\u1ef1c hi\u1ec7n ch\u00fang.<\/p>\n\n\n\n<p><span style=\"color: #999999;\"><strong>L<span style=\"color: #808080;\">\u01b0u \u00fd nh\u1ecf<\/span><\/strong><span style=\"color: #808080;\">: N\u1ebfu trang web c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 L\u1edaN-\u00dd c\u1ee7a t\u00f4i l\u00e0 h\u00e0ng tr\u0103m ng\u00e0n trang, ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 h\u00e0ng tri\u1ec7u trang-n\u00f3 c\u00f3 th\u1ec3 t\u1ed1n th\u1eddi gian h\u01a1n l\u00e0 ch\u1ec9 c\u00f3 v\u00e0i gi\u1edd m\u00e0 th\u00f4i. Nh\u01b0ng v\u1edbi ph\u1ea7n l\u1edbn website t\u1eeb c\u1ee1 nh\u1ecf \u0111\u1ebfn trung b\u00ecnh, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n trong v\u00e0i gi\u1edd ch\u1ee9 kh\u00f4ng m\u1ea5t nhi\u1ec1u ng\u00e0y.<\/span><\/span><\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc c\u1ee5 th\u1ec3 ti\u1ebfn tr\u00ecnh SEO audit m\u00e0 ch\u00fang ta s\u1ebd \u0111i theo:<\/p>\n\n\n\n<ul><li><strong>B\u01b0\u1edbc 1-4<\/strong>: ki\u1ec3m tra c\u00e1c v\u1ea5n \u0111\u1ec1 L\u1edaN (nh\u1eefng c\u00e1i c\u00f3 th\u1ec3 l\u00e0m website c\u1ee7a b\u1ea1n t\u1ee5t l\u00f9i);<\/li><li><strong>B\u01b0\u1edbc 5-9<\/strong>: kh\u00e1m ph\u00e1 c\u00e1c v\u1ea5n \u0111\u1ec1 d\u1ec5-kh\u1eafc-ph\u1ee5c tr\u00ean trang web;<\/li><li><strong>B\u01b0\u1edbc 10-12<\/strong>: ph\u00e2n t\u00edch l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean (v\u00e0 t\u00ecm ki\u1ebfm c\u00e1c c\u01a1 h\u1ed9i trong t\u1ea7m tay);<\/li><li><strong>B\u01b0\u1edbc 13-14<\/strong>: ph\u00e2n t\u00edch c\u00e1c backlink (R\u1ea4T quan tr\u1ecdng);<\/li><li><strong>B\u01b0\u1edbc 15-16<\/strong>: ph\u00e2n t\u00edch &#8220;kho\u1ea3ng tr\u1ed1ng n\u1ed9i dung\/content gap&#8221;<\/li><\/ul>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y, nh\u1eefng b\u01b0\u1edbc nh\u01b0 v\u1eady kh\u00f4ng h\u01b0\u1edbng b\u1ea1n v\u00e0o th\u1ef1c hi\u1ec7n SEO audit theo c\u00e1ch &#8220;k\u1ef9 thu\u1eadt&#8221; (\u0111\u00e2y l\u00e0 \u0111i\u1ec1u b\u1ea1n s\u1ebd l\u00e0m v\u1edbi h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng c\u1ee5 SEO audit).<\/p>\n\n\n\n<p>Ch\u00fang h\u01b0\u1edbng \u0111\u1ebfn c\u00e1ch th\u1ee9c ti\u1ebfp c\u1eadn to\u00e0n di\u1ec7n d\u01b0\u1edbi quan \u0111i\u1ec3m SEO cho vi\u1ec7c ki\u1ebfm tra website. \u0110i\u1ec1u n\u00e0y ngh\u0129a l\u00e0 b\u1ea1n s\u1ebd ki\u1ec3m tra th\u1ee9 h\u1ea1ng c\u1ee7a trang, h\u1ed3 s\u01a1 backlink, c\u00e1c n\u1ed9i dung \u0111ang t\u1ed3n t\u1ea1i&#8230;v\u00e0 b\u1ea5t k\u1ef3 \u0111i\u1ec1u g\u00ec c\u00f3 th\u1ec3 c\u1ea3n tr\u1edf hi\u1ec7u n\u0103ng t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>Gi\u1edd ch\u00fang ta b\u1eaft \u0111\u1ea7u th\u00f4i.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d71f1f2df\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d71f1f2df\"  type=\"checkbox\" id=\"item-6577d71f1f2df\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/seo-audit\/#Cac_cong_cu_can_thiet_cho_viec_tien_hanh_SEO_audit\" title=\"C\u00e1c c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft cho vi\u1ec7c ti\u1ebfn h\u00e0nh SEO audit\">C\u00e1c c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft cho vi\u1ec7c ti\u1ebfn h\u00e0nh SEO audit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/seo-audit\/#Buoc_1_Bat_dau_crawl_website_quet_website_nhu_bo_tim_kiem\" title=\"B\u01b0\u1edbc 1: B\u1eaft \u0111\u1ea7u crawl website (qu\u00e9t website nh\u01b0 b\u1ecd t\u00ecm ki\u1ebfm)\">B\u01b0\u1edbc 1: B\u1eaft \u0111\u1ea7u crawl website (qu\u00e9t website nh\u01b0 b\u1ecd t\u00ecm ki\u1ebfm)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/seo-audit\/#Buoc_2_Kiem_tra_xem_co_dung_la_chi_co_1_phien_ban_cua_site_la_co_the_duyet_duoc_hay_khong\" title=\"B\u01b0\u1edbc 2: Ki\u1ec3m tra xem c\u00f3 \u0111\u00fang l\u00e0 ch\u1ec9 c\u00f3 1 phi\u00ean b\u1ea3n c\u1ee7a site l\u00e0 c\u00f3 th\u1ec3 duy\u1ec7t \u0111\u01b0\u1ee3c hay kh\u00f4ng\">B\u01b0\u1edbc 2: Ki\u1ec3m tra xem c\u00f3 \u0111\u00fang l\u00e0 ch\u1ec9 c\u00f3 1 phi\u00ean b\u1ea3n c\u1ee7a site l\u00e0 c\u00f3 th\u1ec3 duy\u1ec7t \u0111\u01b0\u1ee3c hay kh\u00f4ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/seo-audit\/#Buoc_3_Kiem_tra_thu_cong_SEO_cua_trang_chu\" title=\"B\u01b0\u1edbc 3: Ki\u1ec3m tra th\u1ee7 c\u00f4ng SEO c\u1ee7a trang ch\u1ee7\">B\u01b0\u1edbc 3: Ki\u1ec3m tra th\u1ee7 c\u00f4ng SEO c\u1ee7a trang ch\u1ee7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/seo-audit\/#Buoc_4_Phan_tich_bao_cao_cua_Crawl\" title=\"B\u01b0\u1edbc 4: Ph\u00e2n t\u00edch b\u00e1o c\u00e1o c\u1ee7a Crawl\">B\u01b0\u1edbc 4: Ph\u00e2n t\u00edch b\u00e1o c\u00e1o c\u1ee7a Crawl<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kiencang.net\/seo-audit\/#Buoc_5_Kiem_tra_noi_dung_co_duy_nhat_hay_khong\" title=\"B\u01b0\u1edbc 5: Ki\u1ec3m tra n\u1ed9i dung c\u00f3 duy nh\u1ea5t hay kh\u00f4ng\">B\u01b0\u1edbc 5: Ki\u1ec3m tra n\u1ed9i dung c\u00f3 duy nh\u1ea5t hay kh\u00f4ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kiencang.net\/seo-audit\/#Buoc_6_Thuc_hien_mot_so_kiem_tra_tren_Google\" title=\"B\u01b0\u1edbc 6: Th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 ki\u1ec3m tra tr\u00ean Google\">B\u01b0\u1edbc 6: Th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 ki\u1ec3m tra tr\u00ean Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/kiencang.net\/seo-audit\/#Buoc_7_Phan_tich_luu_luong_truy_cap\" title=\"B\u01b0\u1edbc 7: Ph\u00e2n t\u00edch l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp\">B\u01b0\u1edbc 7: Ph\u00e2n t\u00edch l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/kiencang.net\/seo-audit\/#Buoc_8_Tap_hop_du_lieu_tu_Google_Search_Console\" title=\"B\u01b0\u1edbc 8: T\u1eadp h\u1ee3p d\u1eef li\u1ec7u t\u1eeb Google Search Console\">B\u01b0\u1edbc 8: T\u1eadp h\u1ee3p d\u1eef li\u1ec7u t\u1eeb Google Search Console<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/kiencang.net\/seo-audit\/#Kiem_tra_cac_cai_tien_HTML\" title=\"Ki\u1ec3m tra c\u00e1c c\u1ea3i ti\u1ebfn HTML\">Ki\u1ec3m tra c\u00e1c c\u1ea3i ti\u1ebfn HTML<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/kiencang.net\/seo-audit\/#Buoc_9_Kiem_tra_%E2%80%9CDuong_cong%E2%80%9D\" title=\"B\u01b0\u1edbc 9: Ki\u1ec3m tra &#8220;\u0110\u01b0\u1eddng cong&#8221;\">B\u01b0\u1edbc 9: Ki\u1ec3m tra &#8220;\u0110\u01b0\u1eddng cong&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/kiencang.net\/seo-audit\/#Buoc_10_Tim_cac_trang_xep_hang_trong_top_5_%E2%80%93_10_voi_tu_khoa_co_khoi_luong_tim_kiem_cao\" title=\"B\u01b0\u1edbc 10: T\u00ecm c\u00e1c trang x\u1ebfp h\u1ea1ng trong top 5 &#8211; 10 v\u1edbi t\u1eeb kh\u00f3a c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm cao\">B\u01b0\u1edbc 10: T\u00ecm c\u00e1c trang x\u1ebfp h\u1ea1ng trong top 5 &#8211; 10 v\u1edbi t\u1eeb kh\u00f3a c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm cao<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/kiencang.net\/seo-audit\/#Buoc_11_Phan_tich_ho_so_backlink\" title=\"B\u01b0\u1edbc 11: Ph\u00e2n t\u00edch h\u1ed3 s\u01a1 backlink\">B\u01b0\u1edbc 11: Ph\u00e2n t\u00edch h\u1ed3 s\u01a1 backlink<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/kiencang.net\/seo-audit\/#P2_Lien_ket_gay_va_mot_so_meo_de_nhanh_chong_co_duoc_dieu_minh_muon\" title=\"P2: Li\u00ean k\u1ebft g\u00e3y v\u00e0 m\u1ed9t s\u1ed1 m\u1eb9o \u0111\u1ec3 nhanh ch\u00f3ng c\u00f3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u m\u00ecnh mu\u1ed1n\">P2: Li\u00ean k\u1ebft g\u00e3y v\u00e0 m\u1ed9t s\u1ed1 m\u1eb9o \u0111\u1ec3 nhanh ch\u00f3ng c\u00f3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u m\u00ecnh mu\u1ed1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/kiencang.net\/seo-audit\/#Buoc_12_Xac_dinh_xem_co_bat_ky_hinh_phat_nao_hay_khong\" title=\"B\u01b0\u1edbc 12: X\u00e1c \u0111\u1ecbnh xem c\u00f3 b\u1ea5t k\u1ef3 h\u00ecnh ph\u1ea1t n\u00e0o hay kh\u00f4ng\">B\u01b0\u1edbc 12: X\u00e1c \u0111\u1ecbnh xem c\u00f3 b\u1ea5t k\u1ef3 h\u00ecnh ph\u1ea1t n\u00e0o hay kh\u00f4ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/kiencang.net\/seo-audit\/#P1_Dang_nhap_vao_Analytics\" title=\"P1: \u0110\u0103ng nh\u1eadp v\u00e0o Analytics\">P1: \u0110\u0103ng nh\u1eadp v\u00e0o Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/kiencang.net\/seo-audit\/#Buoc_13_Kiem_tra_toc_do_trang_web\" title=\"B\u01b0\u1edbc 13: Ki\u1ec3m tra t\u1ed1c \u0111\u1ed9 trang web\">B\u01b0\u1edbc 13: Ki\u1ec3m tra t\u1ed1c \u0111\u1ed9 trang web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/kiencang.net\/seo-audit\/#Buoc_14_Kiem_tra_du_lieu_co_cau_truc\" title=\"B\u01b0\u1edbc 14: Ki\u1ebfm tra d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac\">B\u01b0\u1edbc 14: Ki\u1ebfm tra d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/kiencang.net\/seo-audit\/#Buoc_15_Tim_%E2%80%9CKhoang_trong_noi_dung%E2%80%9D\" title=\"B\u01b0\u1edbc 15: T\u00ecm &#8220;Kho\u1ea3ng tr\u1ed1ng n\u1ed9i dung&#8221;\">B\u01b0\u1edbc 15: T\u00ecm &#8220;Kho\u1ea3ng tr\u1ed1ng n\u1ed9i dung&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/kiencang.net\/seo-audit\/#Buoc_16_Thuc_hien_kiem_tra_noi_dung_toan_dien\" title=\"B\u01b0\u1edbc 16: Th\u1ef1c hi\u1ec7n ki\u1ec3m tra n\u1ed9i dung to\u00e0n di\u1ec7n\">B\u01b0\u1edbc 16: Th\u1ef1c hi\u1ec7n ki\u1ec3m tra n\u1ed9i dung to\u00e0n di\u1ec7n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/kiencang.net\/seo-audit\/#Va%E2%80%A6Xong_roi\" title=\"V\u00e0&#8230;Xong r\u1ed3i!\">V\u00e0&#8230;Xong r\u1ed3i!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/kiencang.net\/seo-audit\/#Den_luot_ban\" title=\"\u0110\u1ebfn l\u01b0\u1ee3t b\u1ea1n\">\u0110\u1ebfn l\u01b0\u1ee3t b\u1ea1n<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_cong_cu_can_thiet_cho_viec_tien_hanh_SEO_audit\"><\/span>C\u00e1c c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft cho vi\u1ec7c ti\u1ebfn h\u00e0nh SEO audit<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00f4i s\u1ebd s\u1eed d\u1ee5ng trong su\u1ed1t qu\u00e1 tr\u00ecnh ki\u1ec3m tra website.<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/analytics.google.com\/\"><strong>Google Analytics<\/strong><\/a> &#8211; c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website, \u0111\u1ec3 bi\u1ebft l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp hi\u1ec7n c\u00f3, trang web c\u1ee5 th\u1ec3 n\u00e0o \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng, th\u1eddi gian tr\u00ean trang, v\u00e2n v\u00e2n;<\/li><li><a href=\"https:\/\/www.google.com\/webmasters\/tools\/home?hl=en\"><strong>Google Search Console<\/strong><\/a> &#8211; gi\u00fap t\u00ecm ra m\u1ed9t s\u1ed1 l\u1ed7i tr\u00ean trang m\u00e0 Google ph\u00e1t hi\u1ec7n, c\u0169ng nh\u01b0 c\u00f3 \u0111\u01b0\u1ee3c gi\u1edbi h\u1ea1n danh s\u00e1ch t\u1eeb kh\u00f3a;<\/li><li><strong><a href=\"https:\/\/ahrefs.com\/\">Ahrefs<\/a>&nbsp;<\/strong>&#8211; c\u00f4ng c\u1ee5 SEO c\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng d\u1ee5ng<\/li><li><strong><a href=\"http:\/\/beamusup.com\/\">Beam Us Up<\/a><\/strong> (ho\u1eb7c Screaming Frog) &#8211; gi\u1ea3 l\u1eadp b\u1ecd t\u00ecm ki\u1ebfm, ph\u00e1t hi\u1ec7n nhi\u1ec1u l\u1ed7i v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt SEO<\/li><li><strong><a href=\"http:\/\/www.copyscape.com\/\">Copyscape<\/a><\/strong>&nbsp;&#8211; ph\u00e1t hi\u1ec7n n\u1ed9i dung tr\u00f9ng l\u1eafp<\/li><li><strong><a href=\"http:\/\/panguintool.barracuda-digital.co.uk\/\">Barracuda Panguin Tool<\/a>&nbsp;<\/strong>&#8211; ph\u00e1t hi\u1ec7n c\u00f3 b\u1ecb ph\u1ea1t trong c\u00e1c l\u1ea7n c\u1eadp nh\u1eadt c\u1ee7a Google<\/li><li><strong><a href=\"http:\/\/searchwilderness.com\/tools\/pixel-length\/\">Title Tag Pixel Width Checker<\/a><\/strong>&nbsp;&#8211; ph\u00e1t hi\u1ec7n ti\u00eau \u0111\u1ec1 c\u00f3 v\u01b0\u1ee3t qu\u00e1 \u0111\u1ed9 d\u00e0i m\u00e0 Google khuy\u1ebfn ngh\u1ecb<\/li><\/ul>\n\n\n\n<p>KH\u00d4NG c\u00f4ng c\u1ee5 n\u00e0o trong s\u1ed1 tr\u00ean l\u00e0 <em>b\u1eaft bu\u1ed9c ph\u1ea3i c\u00f3<\/em> c\u1ea3, nh\u01b0ng ch\u00fang s\u1ebd gi\u00fap b\u1ea1n x\u1eed l\u00fd c\u00f4ng vi\u1ec7c d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n\n\n\n<p>Ch\u00fang t\u00f4i s\u1ebd \u0111\u01b0a ra 2 v\u00ed d\u1ee5 \u0111\u1ec3 th\u1ef1c hi\u1ec7n SEO audit. T\u1eeb b\u01b0\u1edbc 1 \u0111\u1ebfn b\u01b0\u1edbc 8, ch\u00fang ta s\u1ebd xem x\u00e9t trang web <a href=\"http:\/\/simplelifeinsure.com\/\">Simple Life Insure<\/a> &#8211; m\u1ed9t nh\u00e0 m\u00f4i gi\u1edbi b\u1ea3o hi\u1ec3m t\u1eeb California.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/simplelifeinsure.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1168\" height=\"763\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/simplelifeinsure.png\" alt=\"Simple Life Insure\" class=\"wp-image-7799\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/simplelifeinsure.png 1168w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/simplelifeinsure-300x196.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/simplelifeinsure-768x502.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/simplelifeinsure-1024x669.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/simplelifeinsure-585x382.png 585w\" sizes=\"(max-width: 1168px) 100vw, 1168px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>T\u1eeb b\u01b0\u1edbc th\u1ee9 9 tr\u1edf \u0111i, ch\u00fang t\u00f4i s\u1ebd gi\u1edbi thi\u1ec7u trang web ti\u1ebfp theo.<\/p>\n\n\n\n<p>C\u00f9ng b\u1eaft \u0111\u1ea7u n\u00e0o!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buoc_1_Bat_dau_crawl_website_quet_website_nhu_bo_tim_kiem\"><\/span>B\u01b0\u1edbc 1: B\u1eaft \u0111\u1ea7u crawl website (qu\u00e9t website nh\u01b0 b\u1ecd t\u00ecm ki\u1ebfm)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ch\u1ec9 m\u1ed9t ch\u1ed1c n\u1eefa th\u00f4i ch\u00fang ta s\u1ebd ti\u1ebfn h\u00e0nh m\u1ed9t s\u1ed1 ki\u1ec3m tra th\u1ee7 c\u00f4ng tr\u00ean website.<\/p>\n\n\n\n<p>Nh\u01b0ng tr\u01b0\u1edbc h\u1ebft, ch\u00fang ta b\u1eaft \u0111\u1ea7u crawl website d\u01b0\u1edbi d\u1ea1ng n\u1ec1n.<\/p>\n\n\n\n<p>SEO crawler s\u1ebd ho\u1ea1t \u0111\u1ed9ng nh\u01b0 b\u1ecd t\u00ecm ki\u1ebfm c\u1ee7a Google v\u00e0 s\u1ebd cung c\u1ea5p cho ch\u00fang ta m\u1ed9t s\u1ed1 th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 c\u1ea5u tr\u00fac v\u00e0 c\u00e1c thi\u1ebft l\u1eadp SEO hi\u1ec7n t\u1ea1i.<\/p>\n\n\n\n<p>T\u00f4i s\u1ebd s\u1eed d\u1ee5ng <a href=\"http:\/\/beamusup.com\/\">Beam Us Up<\/a> \u0111\u1ec3 crawl (mi\u1ec5n ph\u00ed), nh\u01b0ng b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng <a href=\"http:\/\/www.screamingfrog.co.uk\/seo-spider\/\">Screaming Frog&#8217;s SEO Site Auditor<\/a> (149 b\u1ea3ng Anh m\u1ed7i n\u0103m &#8211; gi\u00e1 n\u0103m 2018).<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng Beam Us Up, b\u01b0\u1edbc \u0111\u1ea7u b\u1ea1n nh\u1eadp \u0111\u1ecba ch\u1ec9 trang web v\u00e0o tr\u01b0\u1eddng URL v\u00e0 nh\u1ea5n &#8216;Start&#8217;.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/beamusup1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"657\" height=\"38\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/beamusup1.png\" alt=\"Beam Us Up 1\" class=\"wp-image-7800\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/beamusup1.png 657w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/beamusup1-300x17.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/beamusup1-585x34.png 585w\" sizes=\"(max-width: 657px) 100vw, 657px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Tr\u00ecnh thu th\u1eadp th\u00f4ng tin (crawler) s\u1ebd b\u1eaft \u0111\u1ea7u ho\u1ea1t \u0111\u1ed9ng \u1edf ch\u1ebf \u0111\u1ed9 n\u1ec1n trong khi ch\u00fang ta ti\u1ebfp t\u1ee5c v\u1edbi c\u00e1c v\u1ea5n \u0111\u1ec1 SEO audit kh\u00e1c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buoc_2_Kiem_tra_xem_co_dung_la_chi_co_1_phien_ban_cua_site_la_co_the_duyet_duoc_hay_khong\"><\/span>B\u01b0\u1edbc 2: Ki\u1ec3m tra xem c\u00f3 \u0111\u00fang l\u00e0 ch\u1ec9 c\u00f3 1 phi\u00ean b\u1ea3n c\u1ee7a site l\u00e0 c\u00f3 th\u1ec3 duy\u1ec7t \u0111\u01b0\u1ee3c hay kh\u00f4ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Xem x\u00e9t t\u1ea5t c\u1ea3 c\u00e1c c\u00e1ch m\u00e0 ai \u0111\u00f3 c\u00f3 th\u1ec3 g\u00f5 \u0111\u1ecba ch\u1ec9 website c\u1ee7a b\u1ea1n v\u00e0o tr\u00ecnh duy\u1ec7t (ho\u1eb7c li\u00ean k\u1ebft \u0111\u1ebfn n\u00f3).<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5:<\/p>\n\n\n\n<ul><li>http:\/\/yourdomain.com<\/li><li>http:\/\/www.yourdomain.com<\/li><li>https:\/\/yourdomain.com<\/li><li>https:\/\/www.yourdomain.com<\/li><\/ul>\n\n\n\n<p>Ch\u1ec9 m\u1ed9t trong s\u1ed1 ch\u00fang c\u00f3 th\u1ec3 truy c\u1eadp tr\u00ean tr\u00ecnh duy\u1ec7t, c\u00f2n nh\u1eefng c\u00e1i kh\u00e1c ph\u1ea3i <a href=\"https:\/\/kiencang.net\/chuyen-huong-301-seo\/\">chuy\u1ec3n h\u01b0\u1edbng 301<\/a> t\u1edbi phi\u00ean b\u1ea3n chu\u1ea9n.<\/p>\n\n\n\n<p>Trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Simple Life Insure, n\u00f3 c\u00f3 m\u1ed9t v\u1ea5n \u0111\u1ec1.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 duy\u1ec7t trang \u1edf c\u1ea3 tr\u1ea1ng th\u00e1i kh\u00f4ng b\u1ea3o m\u1eadt l\u00e0 http:\/\/<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/http.png\"><img loading=\"lazy\" decoding=\"async\" width=\"575\" height=\"337\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/http.png\" alt=\"Simple Life Insure HTTP\" class=\"wp-image-7801\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/http.png 575w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/http-300x176.png 300w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>v\u00e0 c\u00f3 b\u1ea3o m\u1eadt https:\/\/<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/https.png\"><img loading=\"lazy\" decoding=\"async\" width=\"569\" height=\"344\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/https.png\" alt=\"Simple Life Insure htpps\" class=\"wp-image-7802\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/https.png 569w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/https-300x181.png 300w\" sizes=\"(max-width: 569px) 100vw, 569px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>V\u00ec th\u1ebf \u0111\u00e2y l\u00e0 c\u00e1i c\u1ea7n \u01b0u ti\u00ean s\u1eeda l\u1ea1i.<\/p>\n\n\n\n<p>L\u1eddi khuy\u00ean: Ch\u00fang t\u00f4i khuy\u00ean b\u1ea1n s\u1eed d\u1ee5ng https:\/\/ (c\u00f3 www ho\u1eb7c kh\u00f4ng www), v\u00ec c\u00f3 m\u1ed9t t\u00edn hi\u1ec7u th\u0103ng h\u1ea1ng nh\u1ecf cho c\u00e1c trang <a href=\"https:\/\/kiencang.net\/chung-chi-ssl-la-gi\/\">thi\u1ebft l\u1eadp SSL<\/a>. Ngo\u00e0i ra, n\u00f3 c\u0169ng gi\u00fap trang c\u1ee7a b\u1ea1n b\u1ea3o m\u1eadt h\u01a1n v\u00e0 t\u0103ng \u0111\u1ed9 tin c\u1eady.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c <a href=\"https:\/\/kiencang.net\/cai-dat-lets-encrypt-wordpress\/\">ch\u1ee9ng ch\u1ec9 SSL mi\u1ec5n ph\u00ed t\u1eeb Let&#8217;s Encrypt<\/a>.<\/p>\n\n\n\n<p>D\u00f9 th\u1ebf n\u00e0o \u0111i ch\u0103ng n\u1eefa, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng trang c\u1ee7a b\u1ea1n ch\u1ec9 c\u00f3 th\u1ec3 truy c\u1eadp th\u00f4ng qua m\u1ed9t URL.<\/p>\n\n\n\n<p>T\u1ea5t c\u1ea3 c\u00e1c phi\u00ean b\u1ea3n kh\u00e1c ph\u1ea3i chuy\u1ec3n h\u01b0\u1edbng 301.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buoc_3_Kiem_tra_thu_cong_SEO_cua_trang_chu\"><\/span>B\u01b0\u1edbc 3: Ki\u1ec3m tra th\u1ee7 c\u00f4ng SEO c\u1ee7a trang ch\u1ee7<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u1ede \u0111\u00e2y ch\u00fang ta c\u00f9ng quan s\u00e1t m\u1ed9t v\u00e0i th\u1ee9 n\u1ec1n t\u1ea3ng li\u00ean quan \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 onpage.<\/p>\n\n\n\n<p>Ch\u00fang ta \u0111i \u0111\u1ebfn trang ch\u1ee7 c\u1ee7a website v\u00e0 nh\u1ea5n chu\u1ed9t ph\u1ea3i \u0111\u1ec3 xem ngu\u1ed3n c\u1ee7a trang.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/view-source.png\"><img loading=\"lazy\" decoding=\"async\" width=\"845\" height=\"552\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/view-source.png\" alt=\"xem ngu\u1ed3n trang\" class=\"wp-image-7803\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/view-source.png 845w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/view-source-300x196.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/view-source-768x502.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/view-source-585x382.png 585w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Ch\u00fang ra ch\u1ec9 ki\u1ec3m tra nhanh <a href=\"https:\/\/kiencang.net\/seo-onpage\/\">m\u1ed9t s\u1ed1 th\u1ee9 c\u01a1 b\u1ea3n v\u1ec1 SEO onpage<\/a> \u1edf \u0111\u00e2y. \u0110\u1ec3 l\u00e0m m\u1ecdi th\u1ee9 \u0111\u01a1n gi\u1ea3n, ch\u00fang ta s\u1ebd h\u1ecfi m\u1ed9t v\u00e0i c\u00e2u h\u1ecfi sau:<\/p>\n\n\n\n<ol><li><a href=\"https:\/\/kiencang.net\/the-tieu-de-seo\/\">Ti\u00eau \u0111\u1ec1 c\u1ee7a trang<\/a> c\u00f3 t\u1ed1t v\u00e0 t\u1ea1o ra kh\u1ea3 n\u0103ng nh\u1ea5p chu\u1ed9t. N\u00f3 c\u00f3 \u0111i theo c\u00e1c th\u1ef1c h\u00e0nh SEO t\u1ed1t nh\u1ea5t.<\/li><li>N\u00f3 c\u00f3 <a href=\"https:\/\/kiencang.net\/the-meta-description\/\">th\u1ebb meta description<\/a> t\u00f9y ch\u1ec9nh hay kh\u00f4ng? N\u1ebfu c\u00f3 n\u00f3 c\u00f3 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 t\u1ea1o ra nh\u1ea5p chu\u1ed9t t\u1ed1i \u0111a kh\u00f4ng?<\/li><li>C\u00f3 m\u1ed9t th\u1ebb H1? N\u00f3 c\u00f3 \u0111i theo c\u00e1c th\u1ef1c h\u00e0nh SEO t\u1ed1t nh\u1ea5t?<\/li><li>C\u00e1c ti\u00eau \u0111\u1ec1 ph\u1ee5 (H2, H3, v\u00e2n v\u00e2n) c\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u00fang v\u00e0 \u0111i theo c\u00e1c th\u1ef1c h\u00e0nh SEO t\u1ed1t nh\u1ea5t?<\/li><\/ol>\n\n\n\n<p>Gi\u1edd h\u00e3y t\u00ecm ra c\u00e2u tr\u1ea3 l\u1eddi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ki\u1ec3m tra th\u1ebb ti\u00eau \u0111\u1ec1 c\u1ee7a trang ch\u1ee7<\/h3>\n\n\n\n<p>Th\u1ebb ti\u00eau \u0111\u1ec1 v\u1eabn l\u00e0 <a href=\"https:\/\/kiencang.net\/yeu-to-xep-hang-cua-google\/\">y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng onpage<\/a> \u0111\u01a1n l\u1ebb quan tr\u1ecdng nh\u1ea5t trong n\u0103m 2016 (n\u0103m b\u00e0i g\u1ed1c ti\u1ebfng Anh n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft).<\/p>\n\n\n\n<p>Trong b\u00e0i h\u01b0\u1edbng d\u1eabn r\u1ea5t hay c\u1ee7a Shaun Anderson v\u1ec1 th\u1ebb ti\u00eau \u0111\u1ec1, anh \u1ea5y gi\u1ea3i th\u00edch nh\u01b0 sau:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Th\u1ebb ti\u00eau \u0111\u1ec1 (ho\u1eb7c ch\u00ednh x\u00e1c h\u01a1n l\u00e0 ph\u1ea7n t\u1eed title trong HTML) d\u00f9 g\u00ec v\u1eabn \u0111\u01b0\u1ee3c cho l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t trong SEO onpage v\u00e0 c\u1ea7n ph\u1ea3i l\u00e0m t\u1ed1t tr\u00ean b\u1ea5t c\u1ee9 trang web n\u00e0o. C\u00e1c t\u1eeb kh\u00f3a trong ti\u00eau \u0111\u1ec1 trang c\u00f3 th\u1ec3 GI\u00daP trang c\u1ee7a b\u1ea1n x\u1ebfp h\u1ea1ng cao h\u01a1n tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google (SERPs). Ti\u00eau \u0111\u1ec1 trang c\u0169ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u00f9ng b\u1edfi Google d\u01b0\u1edbi d\u1ea1ng ti\u00eau \u0111\u1ec1 c\u1ee7a m\u1ed9t li\u00ean k\u1ebft tr\u00edch d\u1eabn t\u00ecm ki\u1ebfm trong c\u00e1c trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. C\u00e1c t\u1eeb kh\u00f3a trong ti\u00eau \u0111\u1ec1 trang th\u01b0\u1eddng l\u00e0 c\u00e1c <a href=\"https:\/\/kiencang.net\/van-ban-neo\/\">v\u0103n b\u1ea3n neo<\/a> li\u00ean k\u1ebft \u0111\u1ebfn trang c\u1ee7a b\u1ea1n.<\/p><\/blockquote>\n\n\n\n<p>Ch\u00fang ta h\u00e3y nh\u00ecn v\u00e0o th\u1ebb ti\u00eau \u0111\u1ec1 hi\u1ec7n t\u1ea1i.<\/p>\n\n\n\n<p>&lt;title&gt;Affordable low cost life insurance + instant quotes online | SimpleLifeInsure.com&lt;\/title&gt;<\/p>\n\n\n\n<p>Ngh\u0129a ti\u1ebfng Vi\u1ec7t:<\/p>\n\n\n\n<p>&lt;title&gt;B\u1ea3o hi\u1ec3m nh\u00e2n th\u1ecd c\u00f3 chi ph\u00ed th\u1ea5p + b\u00e1o gi\u00e1 tr\u1ef1c tuy\u1ebfn nhanh ch\u00f3ng | SimpleLifeInsure.com&lt;\/title&gt;<\/p>\n\n\n\n<p>C\u00f3 hai v\u1ea5n \u0111\u1ec1 \u1edf \u0111\u00e2y:<\/p>\n\n\n\n<ol><li>N\u00f3i chung v\u1edbi trang ch\u1ee7 t\u00f4i th\u00edch th\u1ea5y t\u00ean th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc.<\/li><li>Th\u1ebb ti\u00eau \u0111\u1ec1 n\u00e0y qu\u00e1 d\u00e0i v\u00e0 s\u1ebd b\u1ecb c\u1eaft ng\u1eafn tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm.<\/li><\/ol>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 h\u00ecnh \u1ea3nh cho th\u1ea5y trang \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb nh\u01b0 th\u1ebf n\u00e0o tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/google-search1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"959\" height=\"328\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/google-search1.png\" alt=\"\" class=\"wp-image-7804\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/google-search1.png 959w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/google-search1-300x103.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/google-search1-768x263.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/google-search1-585x200.png 585w\" sizes=\"(max-width: 959px) 100vw, 959px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>R\u00f5 r\u00e0ng l\u00e0 n\u00f3 \u0111\u00e3 b\u1ecb c\u1eaft ng\u1eafn. V\u00e0 trong th\u1ef1c t\u1ebf Google \u0111\u00e3 \u0111\u1ea3o ng\u01b0\u1ee3c t\u00ean th\u01b0\u01a1ng hi\u1ec7u l\u00ean tr\u01b0\u1edbc.<\/p>\n\n\n\n<p><strong>V\u00e0i l\u1eddi khuy\u00ean gi\u00fap thay \u0111\u1ed5i<\/strong><\/p>\n\n\n\n<ol><li>Vi\u1ebft l\u1ea1i th\u1ebb ti\u00eau \u0111\u1ec1 \u0111\u1ec3 \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u l\u00ean tr\u01b0\u1edbc.<\/li><li>Gi\u1eef ti\u00eau \u0111\u1ec1 quanh gi\u1edbi h\u1ea1n \u0111\u1ed9 d\u00e0i 55 k\u00fd t\u1ef1 \u0111\u1ec3 tr\u00e1nh b\u1ecb c\u1eaft x\u00e9n.<\/li><li>Nh\u1eafm \u0111\u1ebfn t\u1eeb kh\u00f3a c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm cao h\u01a1n.<\/li><\/ol>\n\n\n\n<p>Ch\u00fang ta c\u00f3 th\u1ec3 ki\u1ec3m tra kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm cho t\u1eeb kh\u00f3a &#8220;low cost life insurance&#8221; trong c\u00f4ng c\u1ee5 Ahrefs Keywords Explorer.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/Keyword-Volume-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"649\" height=\"179\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/Keyword-Volume-1.jpg\" alt=\"t\u1eeb kh\u00f3a low cost life insurance\" class=\"wp-image-7805\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/Keyword-Volume-1.jpg 649w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/Keyword-Volume-1-300x83.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/Keyword-Volume-1-585x161.jpg 585w\" sizes=\"(max-width: 649px) 100vw, 649px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Kh\u00f4ng t\u1ec7.<\/p>\n\n\n\n<p>Nh\u01b0ng h\u00f3a ra c\u00f3 t\u1eeb kh\u00f3a c\u00f2n c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm th\u1ef1c s\u1ef1 t\u1ed1t h\u01a1n, \u0111\u00f3 l\u00e0 &#8220;affordable life insurance&#8221;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/Keyword-Volume-2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"649\" height=\"175\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/Keyword-Volume-2.jpg\" alt=\"t\u1eeb kh\u00f3a c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm t\u1ed1t h\u01a1n\" class=\"wp-image-7806\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/Keyword-Volume-2.jpg 649w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/Keyword-Volume-2-300x81.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/Keyword-Volume-2-585x158.jpg 585w\" sizes=\"(max-width: 649px) 100vw, 649px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>V\u00e0 b\u1edfi v\u00ec &#8220;affordable \/ gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng&#8221; v\u00e0 &#8220;low cost \/ gi\u00e1 r\u1ebb&#8221; c\u00f3 ngh\u0129a kh\u00e1 g\u1ea7n nhau, t\u00f4i s\u1ebd thay \u0111\u1ed5i l\u1ea1i th\u1ebb ti\u00eau \u0111\u1ec1 nh\u01b0 sau:<\/p>\n\n\n\n<p>&lt;title&gt;SimpleLifeInsure.com: Instant affordable life insurance quotes&lt;\/title&gt;<\/p>\n\n\n\n<p>H\u1eebm, t\u00f4i bi\u1ebft t\u00f4i \u0111\u00e3 n\u00f3i l\u00e0 &#8220;nh\u1eafm \u0111\u1ebfn 1 t\u1eeb kh\u00f3a c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm cao&#8221;.<\/p>\n\n\n\n<p>Nh\u01b0ng t\u00f4i l\u1ea1i l\u1eadt t\u1eeb &#8220;instant&#8221; l\u00ean tr\u01b0\u1edbc, tuy nhi\u00ean nh\u1edd th\u1ebf ch\u00fang ta c\u00f3 th\u1ec3 c\u00f3 t\u1eeb kh\u00f3a ch\u00ednh x\u00e1c &#8220;life insurance quotes&#8221; \u1edf \u0111\u00e2y.<\/p>\n\n\n\n<p>T\u1eeb kh\u00f3a n\u00e0y c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm l\u1edbn kh\u1ee7ng khi\u1ebfp&#8230;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/Keyword-Volume-3.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"176\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/Keyword-Volume-3.jpg\" alt=\"\" class=\"wp-image-7807\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/Keyword-Volume-3.jpg 650w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/Keyword-Volume-3-300x81.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/Keyword-Volume-3-585x158.jpg 585w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/a><\/figure><\/div>\n\n\n\n<p><strong>L\u1eddi khuy\u00ean<\/strong><\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 55 k\u00fd t\u1ef1 l\u00e0 quy lu\u1eadt r\u1ea5t h\u1eefu d\u1ee5ng cho \u0111\u1ed9 d\u00e0i ti\u00eau \u0111\u1ec1, tuy nhi\u00ean trong th\u1ef1c t\u1ebf th\u00ec Google d\u1ef1a v\u00e0o \u0111\u1ed9 d\u00e0i pixel ch\u1ee9 kh\u00f4ng ph\u1ea3i s\u1ed1 l\u01b0\u1ee3ng k\u00fd t\u1ef1.<\/p>\n\n\n\n<p>B\u1ea1n hi\u1ec7n c\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ed9 d\u00e0i 512px \u0111\u1ec3 l\u00e0m vi\u1ec7c, m\u1eb7c d\u00f9 Google tinh ch\u1ec9nh \u0111i\u1ec1u n\u00e0y m\u1ed9t ch\u00fat \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i (v\u00ed d\u1ee5 c\u00e1c k\u1ebft qu\u1ea3 tr\u00ean di \u0111\u1ed9ng c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb nhi\u1ec1u h\u01a1n).<\/p>\n\n\n\n<p>Trong khi ch\u00fang ta d\u1ec5 d\u00e0ng bi\u1ebft \u0111\u01b0\u1ee3c c\u00f3 bao nhi\u00eau k\u00fd t\u1ef1 trong ti\u00eau \u0111\u1ec1, t\u00ecm ra \u0111\u1ed9 d\u00e0i pixel qu\u1ea3 l\u00e0 th\u00e1ch th\u1ee9c<\/p>\n\n\n\n<p>May m\u1eafn l\u00e0 c\u00f3 m\u1ed9t <a href=\"http:\/\/searchwilderness.com\/tools\/pixel-length\/\">c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed kh\u00e1 th\u00fa v\u1ecb<\/a>&nbsp;l\u00e0m gi\u00fap c\u00f4ng vi\u1ec7c \u0111\u00f3 cho b\u1ea1n.<\/p>\n\n\n\n<p>Ch\u1ec9 c\u1ea7n nh\u1eadp v\u00e0o th\u1ebb ti\u00eau \u0111\u1ec1 c\u1ee7a b\u1ea1n, nh\u1ea7n &#8220;Yo, Get Pixel Width&#8221; v\u00e0 b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 xem tr\u01b0\u1edbc c\u1ee7a ti\u00eau \u0111\u1ec1 b\u00ean c\u1ea1nh \u0111\u1ed9 l\u1edbn t\u00ednh ra pixel.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/title-tool.png\"><img loading=\"lazy\" decoding=\"async\" width=\"897\" height=\"486\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/title-tool.png\" alt=\"c\u00f4ng c\u1ee5 ti\u00eau \u0111\u1ec1\" class=\"wp-image-7808\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/title-tool.png 897w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/title-tool-300x163.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/title-tool-768x416.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/title-tool-585x317.png 585w\" sizes=\"(max-width: 897px) 100vw, 897px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Ngon!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ki\u1ec3m tra th\u1ebb meta description c\u1ee7a trang ch\u1ee7<\/h3>\n\n\n\n<p>Th\u1ebb meta description kh\u00f4ng tr\u1ef1c ti\u1ebfp \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ee9 h\u1ea1ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Nh\u01b0ng n\u1ebfu b\u1ea1n <a href=\"https:\/\/kiencang.net\/the-meta-description\/\">vi\u1ebft \u0111\u01b0\u1ee3c th\u1ebb meta description t\u1ed1t<\/a>, n\u00f3 s\u1ebd gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u click h\u01a1n.<\/p>\n\n\n\n<p>V\u00e0 c\u00f3 m\u1ed9t s\u1ef1 ch\u1ea5p nh\u1eadn r\u1eb1ng Google s\u1eed d\u1ee5ng t\u1ef7 l\u1ec7 CTR nh\u01b0 l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u \u0111\u1ec3 x\u1ebfp h\u1ea1ng, b\u1ea1n mu\u1ed1n \u0111\u1ea3m b\u1ea3o trang ch\u1ee7 c\u1ee7a m\u00ecnh c\u00f3 th\u1ebb meta description nh\u01b0 sau:<\/p>\n\n\n\n<ol><li>\u0110\u01b0\u1ee3c vi\u1ebft t\u1ed1t<\/li><li>Si\u00eau d\u1ee5 d\u1ed7<\/li><\/ol>\n\n\n\n<p>H\u00e3y ngh\u0129 v\u1ec1 n\u00f3 gi\u1ed1ng nh\u01b0 \u0111\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n tr\u00ean k\u1ebft qu\u1ea3 c\u1ee7a m\u00e1y t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>Ramesh Ranjan \u0111\u00e3 vi\u1ebft v\u1ec1 \u0111i\u1ec1u n\u00e0y r\u1ea5t hay trong <a href=\"http:\/\/blog.hubspot.com\/marketing\/how-to-write-meta-description-ht\">b\u00e0i vi\u1ebft sau tr\u00ean Hubspot<\/a>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Th\u1ebb meta description l\u00e0 m\u1ed9t trong nh\u1eefng hy v\u1ecdng cu\u1ed1i c\u00f9ng c\u1ee7a b\u1ea1n tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm (SERPs) \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi t\u00ecm ki\u1ebfm truy c\u1eadp v\u00e0o website. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u m\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing k\u1ef9 thu\u1eadt s\u1ed1 th\u01b0\u1eddng b\u1ecf ng\u01a1 kh\u00f4ng t\u1eadp trung v\u00e0o &#8211; c\u00f3 l\u1ebd v\u00ec h\u1ecd ngh\u0129 n\u00f3 kh\u00f4ng c\u00f2n quan tr\u1ecdng ch\u00fat n\u00e0o n\u1eefa. Nh\u01b0ng n\u1ebfu b\u1ea1n kh\u00f4ng th\u1ef1c s\u1ef1 n\u1ed7 l\u1ef1c trong vi\u1ec7c t\u1ea1o n\u1ed9i dung t\u1ed1t cho meta description, b\u1ea1n c\u00f3 th\u1ec3 b\u1ecf l\u1ee1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ed1t c\u00f3 th\u1ec3 \u0111em \u0111\u1ebfn nhi\u1ec1u kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 &amp; ti\u1ec1m n\u0103ng m\u1edbi.<\/p><\/blockquote>\n\n\n\n<p>M\u1ed9t th\u1ebb meta description t\u1ed1t ph\u1ea3i truy\u1ec1n \u0111\u1ea1t \u0111\u01b0\u1ee3c y\u1ebfu t\u1ed1 USP (Unique Selling Proposition) quan tr\u1ecdng cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 b\u1ea1n cung c\u1ea5p.<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, m\u1ed9t trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c \u0111i\u1ec3m nh\u1ea5n nh\u01b0 &#8220;FREE delivery \/ giao h\u00e0ng MI\u1ec4N PH\u00cd&#8221;, &#8220;No quibble return \/ Ho\u00e0n h\u00e0ng kh\u00f4ng c\u1ea7n gi\u1ea3i th\u00edch&#8221;, &#8220;Cheapest prices \/ Gi\u00e1 r\u1ebb nh\u1ea5t&#8221; v\u00e2n v\u00e2n.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 th\u1ebb meta description cho trang ch\u1ee7 c\u1ee7a Simple Life Insure.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/meta-des.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1059\" height=\"180\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/meta-des.png\" alt=\"\" class=\"wp-image-7809\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/meta-des.png 1059w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/meta-des-300x51.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/meta-des-768x131.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/meta-des-1024x174.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/meta-des-585x99.png 585w\" sizes=\"(max-width: 1059px) 100vw, 1059px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Ngh\u0129a ti\u1ebfng Vi\u1ec7t: Nh\u1eadn mi\u1ec5n ph\u00ed b\u00e1o gi\u00e1 b\u1ea3o hi\u1ec3m nh\u00e2n th\u1ecd ngay h\u00f4m nay v\u00e0 so s\u00e1nh n\u00f3 v\u1edbi c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m nh\u00e2n th\u1ecd h\u00e0ng \u0111\u1ea7u trong n\u01b0\u1edbc. H\u1ecd kh\u00f4ng cung c\u1ea5p c\u00e1c t\u00f9y ch\u1ecdn ki\u1ec3m tra y t\u1ebf ho\u1eb7c m\u00e1u.<\/p>\n\n\n\n<p>T\u00f4i ngh\u0129 n\u00f3 \u0111\u00e3 kh\u00e1 t\u1ed1t r\u1ed3i.<\/p>\n\n\n\n<p>V\u00ec th\u1ebf kh\u00f4ng c\u1ea7n ph\u1ea3i thay \u0111\u1ed5i n\u1eefa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ki\u1ec3m tra c\u00e1c th\u1ebb header c\u1ee7a trang ch\u1ee7<\/h3>\n\n\n\n<p>Th\u1ebb H1 v\u1eabn l\u00e0 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng onpage quan tr\u1ecdng.<\/p>\n\n\n\n<p>Ch\u00fang t\u00f4i mu\u1ed1n \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi trang tr\u00ean website l\u00e0 duy nh\u1ea5t (unique), bao g\u1ed3m c\u1ea3 th\u1ebb m\u00f4 t\u1ea3, v\u00e0 th\u1ebb H1.<\/p>\n\n\n\n<p>V\u1edbi trang ch\u1ee7, b\u1ea1n s\u1ebd th\u01b0\u1eddng mu\u1ed1n:<\/p>\n\n\n\n<ul><li>Truy\u1ec1n \u0111\u1ea1t m\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a trang<\/li><li>Bao g\u1ed3m 1 ho\u1eb7c 2 t\u1eeb kh\u00f3a quan tr\u1ecdng<\/li><\/ul>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 th\u1ebb H1 hi\u1ec7n t\u1ea1i:<\/p>\n\n\n\n<p>&lt;h1&gt;Compare Life Insurance Quotes Within 1 Minute&lt;\/h1&gt;<\/p>\n\n\n\n<p>Ngh\u0129a ti\u1ebfng Vi\u1ec7t: So s\u00e1nh b\u00e1o gi\u00e1 b\u1ea3o hi\u1ec3m nh\u00e2n th\u1ecd trong v\u00f2ng 1 ph\u00fat<\/p>\n\n\n\n<p>N\u00f3 kh\u00e1 t\u1ed1t.<\/p>\n\n\n\n<p>Nh\u01b0ng t\u00f4i khuy\u00ean n\u00ean th\u00eam t\u1eeb &#8220;affordable&#8221; v\u00e0o. B\u1eb1ng c\u00e1ch n\u00e0y, ch\u00fang ta nh\u1ea5n m\u1ea1nh t\u1eeb kh\u00f3a &#8220;affordable life insurance&#8221; trong c\u1ea3 ti\u00eau \u0111\u1ec1 v\u00e0 th\u1ebb H1.<\/p>\n\n\n\n<p>&lt;h1&gt;Compare&nbsp;<strong>Affordable<\/strong>&nbsp;Life Insurance Quotes within 1 Minute&lt;\/h1&gt;<\/p>\n\n\n\n<p>M\u1ecdi th\u1ee9 \u0111\u1ec1u b\u00ecnh \u0111\u1eb3ng. Bao g\u1ed3m c\u1ea3 c\u1ee5m t\u1eeb kh\u00f3a kh\u1edbp ch\u00ednh x\u00e1c b\u00ean trong c\u00f3 th\u1ec3 s\u1ebd gi\u00fap c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng cho t\u1eeb kh\u00f3a \u0111\u00f3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ki\u1ec3m tra c\u00e1c ti\u00eau \u0111\u1ec1 ph\u1ee5 (v\u00ed d\u1ee5 c\u00e1c th\u1ebb H2 v\u00e0 H3)<\/h3>\n\n\n\n<p>C\u00e1c ti\u00eau \u0111\u1ec1 ph\u1ee5 ph\u1ea3i \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng theo c\u00e1ch th\u1ee9c h\u1ee3p l\u00fd \u0111\u1ec3 chia n\u1ed9i dung trang c\u1ee7a b\u1ea1n gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc d\u1ec5 &#8220;ti\u00eau th\u1ee5&#8221; n\u1ed9i dung h\u01a1n. Ch\u00fang c\u0169ng ph\u1ea3i cung c\u1ea5p cho ch\u00fang ta c\u01a1 h\u1ed9i t\u1ed1t \u0111\u1ec3 nh\u1eafm \u0111\u1ebfn c\u00e1c t\u1eeb kh\u00f3a\/c\u1ee5m t\u1eeb th\u1ee9 c\u1ea5p.<\/p>\n\n\n\n<p>Tr\u00e1nh s\u1eed d\u1ee5ng c\u00e1c c\u1ee5m t\u1eeb chung chung (&#8220;\u0111\u1ecdc th\u00eam th\u00f4ng tin&#8221;, &#8220;xem chi ti\u1ebft&#8221;, v\u00e2n v\u00e2n) trong th\u1ebb ti\u00eau \u0111\u1ec1 ph\u1ee5. C\u00e1c t\u1eeb n\u00e0y n\u00ean \u0111\u01b0\u1ee3c bao b\u1ecdc trong th\u1ebb div v\u00e0 t\u1ea1o ki\u1ec3u v\u1edbi CSS.<\/p>\n\n\n\n<p>Trang ch\u1ee7 c\u1ee7a Simple Life Insure \u0111\u00e3 t\u1ea1o ra c\u00e1c ti\u00eau \u0111\u1ec1 ph\u1ee5 t\u1ed1t r\u1ed3i v\u00ec th\u1ebf kh\u00f4ng c\u1ea7n s\u1eeda \u0111\u1ed5i g\u00ec c\u1ea3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buoc_4_Phan_tich_bao_cao_cua_Crawl\"><\/span>B\u01b0\u1edbc 4: Ph\u00e2n t\u00edch b\u00e1o c\u00e1o c\u1ee7a Crawl<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u1ed9t khi b\u00e1o c\u00e1o crawl c\u1ee7a b\u1ea1n ho\u00e0n th\u00e0nh, b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t danh s\u00e1ch c\u00e1c v\u1ea5n \u0111\u1ec1 tr\u00ean trang c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>B\u00e1o c\u00e1o c\u1ee7a Simple Life Insure ph\u00e1t hi\u1ec7n ra m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 c\u1ea7n s\u1ef1 ch\u00fa \u00fd c\u1ee7a ch\u00fang ta.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/beamusup.png\"><img loading=\"lazy\" decoding=\"async\" width=\"823\" height=\"708\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/beamusup.png\" alt=\"b\u00e1o c\u00e1o c\u1ee7a b\u1ecd t\u00ecm ki\u1ebfm\" class=\"wp-image-7811\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/beamusup.png 823w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/beamusup-300x258.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/beamusup-768x661.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/beamusup-585x503.png 585w\" sizes=\"(max-width: 823px) 100vw, 823px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Ch\u00fang ta s\u1ebd s\u1eeda ch\u00fang \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c y\u1ebfu t\u1ed1 SEO on-site s\u1ebd t\u1ed1t nh\u01b0 mong \u0111\u1ee3i.<\/p>\n\n\n\n<p>Th\u1ebb ti\u00eau \u0111\u1ec1 tr\u00f9ng l\u1eafp \u1edf tr\u00ean l\u00e0 v\u1ea5n \u0111\u1ec1 ph\u1ed5 bi\u1ebfn v\u1edbi c\u00e1c trang s\u1eed d\u1ee5ng WordPress. V\u1ec1 c\u01a1 b\u1ea3n, n\u00f3 c\u00f3 nguy\u00ean nh\u00e2n t\u1eeb c\u00e1c trang l\u01b0u tr\u1eef tr\u00ean blog (blog archive pages), v\u00ed d\u1ee5 nh\u01b0 blog\/page\/2\/ v\u00e2n v\u00e2n, t\u1ea5t c\u1ea3 \u0111\u1ec1u:<\/p>\n\n\n\n<ul><li>C\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c<\/li><li>C\u00f3 ch\u00ednh x\u00e1c c\u00f9ng ti\u00eau \u0111\u1ec1<\/li><\/ul>\n\n\n\n<p>Ch\u00fang ta c\u00f3 th\u1ec3 n\u1ed1i &#8220;- Trang X&#8221; v\u00e0o ti\u00eau \u0111\u1ec1 c\u1ee7a m\u00ecnh, ho\u1eb7c ch\u1ec9 th\u00eam noindex, follow tag v\u00e0o t\u1ea5t c\u1ea3 c\u00e1c trang tr\u1eeb trang 1.<\/p>\n\n\n\n<p>V\u1ec1 m\u1eb7t c\u00e1 nh\u00e2n, t\u00f4i th\u00edch t\u00f9y ch\u1ecdn s\u1ed1 hai h\u01a1n. N\u00f3 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng l\u00e0m trong <a href=\"https:\/\/yoast.com\/wordpress\/plugins\/seo\/\">YOAST<\/a> (plugin SEO ph\u1ed5 bi\u1ebfn d\u00e0nh cho WordPress):<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/yoast-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"754\" height=\"419\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/yoast-1.png\" alt=\"no-index\" class=\"wp-image-7812\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/yoast-1.png 754w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/yoast-1-300x167.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/yoast-1-585x325.png 585w\" sizes=\"(max-width: 754px) 100vw, 754px\" \/><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buoc_5_Kiem_tra_noi_dung_co_duy_nhat_hay_khong\"><\/span>B\u01b0\u1edbc 5: Ki\u1ec3m tra n\u1ed9i dung c\u00f3 duy nh\u1ea5t hay kh\u00f4ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google GH\u00c9T n\u1ed9i dung tr\u00f9ng l\u1eafp.<\/p>\n\n\n\n<p>N\u1ebfu c\u00f3 qu\u00e1 nhi\u1ec1u n\u1ed9i dung nh\u01b0 v\u1eady tr\u00ean trang c\u1ee7a b\u1ea1n, b\u1ea1n s\u1ebd <a href=\"https:\/\/kiencang.net\/google-panda\/\">l\u00e3nh \u0111\u1ee7 b\u1edfi Panda<\/a>.<\/p>\n\n\n\n<p>N\u1ed9i dung tr\u00f9ng l\u1eafp tr\u1ea3i kh\u1eafp c\u00e1c trang c\u1ee7a b\u1ea1n l\u00e0 \u0111i\u1ec1u t\u1ed3i t\u1ec7. Nh\u01b0ng khi n\u00f3 tr\u00f9ng l\u1eafp v\u1edbi trang web kh\u00e1c th\u00ec \u0111i\u1ec1u \u0111\u00f3 c\u00f2n t\u1ed3i t\u1ec7 h\u01a1n.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm ra c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 n\u1ed9i dung tr\u00f9ng l\u1eafp v\u1edbi t\u00e0i kho\u1ea3n t\u00ednh ph\u00ed c\u1ee7a Copyscape. V\u1edbi ch\u1ec9 10$ b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra \u0111\u1ebfn 200 URL b\u1eb1ng c\u00e1ch s\u1eed c\u00f4ng c\u1ee5 h\u00e0ng lo\u1ea1t c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch.<\/p>\n\n\n\n<p>L\u1ea5y c\u00e1c URL t\u1eeb b\u00e1o c\u00e1o crawl c\u1ee7a b\u1ea1n v\u00e0 paste ch\u00fang v\u00e0o khu v\u1ef1c nh\u01b0 h\u00ecnh d\u01b0\u1edbi (d\u00e0nh cho ki\u1ec3m tra h\u00e0ng lo\u1ea1t).<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/copyscape1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"834\" height=\"555\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/copyscape1.png\" alt=\"ki\u1ec3m tra h\u00e0ng lo\u1ea1t\" class=\"wp-image-7813\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/copyscape1.png 834w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/copyscape1-300x200.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/copyscape1-768x511.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/copyscape1-585x389.png 585w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/copyscape1-263x175.png 263w\" sizes=\"(max-width: 834px) 100vw, 834px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Click v\u00e0o Add v\u00e0 c\u00f4ng c\u1ee5 s\u1ebd x\u00e1c minh s\u1ed1 l\u01b0\u1ee3ng URL b\u1ea1n nh\u1eadp v\u00e0o. N\u00f3 c\u0169ng \u0111\u01b0a ra th\u1eddi gian \u01b0\u1edbc t\u00ednh \u0111\u1ec3 vi\u1ec7c qu\u00e9t \u0111\u1ed3ng th\u1eddi n\u00e0y ho\u00e0n th\u00e0nh.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/copyscape2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"474\" height=\"226\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/copyscape2.png\" alt=\"ki\u1ec3m tra tr\u00f9ng l\u1eafp n\u1ed9i dung\" class=\"wp-image-7814\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/copyscape2.png 474w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/copyscape2-300x143.png 300w\" sizes=\"(max-width: 474px) 100vw, 474px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Khi n\u00f3 ho\u00e0n th\u00e0nh xong, b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t danh s\u00e1ch t\u1ea5t c\u1ea3 c\u00e1c URL \u0111\u00e3 qu\u00e9t v\u00e0 hi\u1ec3n th\u1ecb ra \u0111i\u1ec3m s\u1ed1 tr\u00f9ng l\u1eafp n\u1ed9i dung v\u00e0 m\u00e3 m\u00e0u b\u00e1o hi\u1ec7u m\u1ee9c \u0111\u1ed9 &#8220;Nguy hi\u1ec3m&#8221;.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/copyscape4.png\"><img loading=\"lazy\" decoding=\"async\" width=\"902\" height=\"683\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/copyscape4.png\" alt=\"k\u1ebft qu\u1ea3 tr\u00f9ng l\u1eafp n\u1ed9i dung\" class=\"wp-image-7815\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/copyscape4.png 902w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/copyscape4-300x227.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/copyscape4-768x582.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/copyscape4-585x443.png 585w\" sizes=\"(max-width: 902px) 100vw, 902px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 click v\u00e0o t\u1eebng URL c\u1ee5 th\u1ec3 \u0111\u1ec3 xem k\u1ebft qu\u1ea3 t\u01b0\u01a1ng \u1ee9ng.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/copyscape3.png\"><img loading=\"lazy\" decoding=\"async\" width=\"894\" height=\"814\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/copyscape3.png\" alt=\"tr\u00f9ng l\u1eafp n\u1ed9i dung - m\u1ed9t tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3\" class=\"wp-image-7816\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/copyscape3.png 894w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/copyscape3-300x273.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/copyscape3-768x699.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/copyscape3-585x533.png 585w\" sizes=\"(max-width: 894px) 100vw, 894px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>C\u00f3 v\u1ebb nh\u01b0 trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, v\u1ea5n \u0111\u1ec1 \u0111\u01a1n gi\u1ea3n l\u00e0 v\u0103n b\u1ea3n kh\u01b0\u1edbc t\u1eeb tr\u00e1ch nhi\u1ec7m (disclaimer) \u1edf d\u01b0\u1edbi ch\u00e2n trang.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/boilerplate.png\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"252\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/boilerplate.png\" alt=\"trung l\u1eafp n\u1ed9i dung kh\u01b0\u1edbc t\u1eeb tr\u00e1ch nhi\u1ec7m\" class=\"wp-image-7817\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/boilerplate.png 668w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/boilerplate-300x113.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/boilerplate-585x221.png 585w\" sizes=\"(max-width: 668px) 100vw, 668px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>N\u00f3 c\u00f3 th\u1ec3 kh\u00f4ng th\u00e0nh v\u1ea5n \u0111\u1ec1 cho h\u1ea7u h\u1ebft c\u00e1c trang.<\/p>\n\n\n\n<p>Nh\u01b0ng n\u00f3 c\u00f3 th\u1ec3 l\u00e0 r\u1eafc r\u1ed1i tr\u00ean trang th\u01b0 m\u1ee5c n\u01a1i m\u00e0 c\u00f3 r\u1ea5t \u00edt n\u1ed9i dung \u0111\u1ed9c \u0111\u00e1o.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/archive-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"854\" height=\"661\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/archive-1.png\" alt=\"trang th\u01b0 m\u1ee5c - \u00edt c\u00f3 n\u1ed9i dung \u0111\u1ed9c \u0111\u00e1o\" class=\"wp-image-7818\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/archive-1.png 854w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/archive-1-300x232.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/archive-1-768x594.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/archive-1-585x453.png 585w\" sizes=\"(max-width: 854px) 100vw, 854px\" \/><\/a><\/figure><\/div>\n\n\n\n<p><strong>L\u1eddi khuy\u00ean<\/strong><\/p>\n\n\n\n<p>C\u00f3 hai gi\u1ea3i ph\u00e1p.<\/p>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean, v\u0103n b\u1ea3n tuy\u00ean b\u1ed1 kh\u01b0\u1edbc t\u1eeb tr\u00e1ch nhi\u1ec7m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thay th\u1ebf b\u1eb1ng h\u00ecnh \u1ea3nh.<\/p>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u00f3 ch\u1eafc ch\u1eafn s\u1ebd gi\u00fap b\u1ea1n lo\u1ea1i b\u1ecf \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 v\u1ec1 n\u1ed9i dung tr\u00f9ng l\u1eafp. Nh\u01b0ng n\u00f3 kh\u00f4ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u1edbi trang th\u01b0 m\u1ee5c c\u00f3 qu\u00e1 \u00edt n\u1ed9i dung duy nh\u1ea5t. Ch\u00fang c\u00f3 th\u1ec3 s\u1ebd ph\u1ea3i nh\u1eadn c\u1edd b\u1edfi Panda (ho\u1eb7c \u00edt nh\u1ea5t l\u00e0 s\u1ebd kh\u00f3 kh\u0103n trong vi\u1ec7c th\u0103ng h\u1ea1ng).<\/p>\n\n\n\n<p>V\u00ec th\u1ebf, gi\u1ea3i ph\u00e1p t\u1ed1t h\u01a1n l\u00e0 t\u0103ng c\u01b0\u1eddng trang th\u01b0 m\u1ee5c b\u1eb1ng c\u00e1ch b\u1ed5 sung l\u1eddi gi\u1edbi thi\u1ec7u \u0111\u1ed9c \u0111\u00e1o. L\u00e0m \u0111i\u1ec1u \u0111\u00f3 s\u1ebd gi\u00fap t\u0103ng n\u1ed9i dung duy nh\u1ea5t tr\u00ean trang, v\u00e0 gi\u1ea3m b\u1edbt t\u1ef7 l\u1ec7 c\u00e1c v\u0103n b\u1ea3n d\u00f9ng l\u1ea1i (boilerplate text).<\/p>\n\n\n\n<p>V\u00e0 nh\u01b0 m\u1ed9t l\u1ee3i \u00edch gia t\u0103ng, n\u00f3 c\u00f3 th\u1ec3 l\u00e0m t\u0103ng th\u1ee9 h\u1ea1ng c\u1ee7a ch\u00ednh c\u00e1c trang th\u01b0 m\u1ee5c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buoc_6_Thuc_hien_mot_so_kiem_tra_tren_Google\"><\/span>B\u01b0\u1edbc 6: Th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 ki\u1ec3m tra tr\u00ean Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Gi\u1edd ch\u00fang ta l\u00ean Google v\u00e0 th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">T\u00ecm ki\u1ebfm th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean, ch\u00fang ta th\u1ef1c hi\u1ec7n t\u00ecm ki\u1ebfm th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a website.<\/p>\n\n\n\n<p>Tr\u1eeb khi trang qu\u00e1 m\u1edbi (ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u1ee5m t\u1eeb th\u00f4ng d\u1ee5ng qu\u00e1 ph\u1ed5 bi\u1ebfn), c\u00f2n kh\u00f4ng b\u1ea1n s\u1ebd mong ch\u1edd th\u1ea5y trang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng \u1edf v\u1ecb tr\u00ed s\u1ed1 1.<\/p>\n\n\n\n<p>N\u1ebfu kh\u00f4ng, \u0111\u1ea5y l\u00e0 d\u1ea5u ch\u1ec9 m\u1ea1nh m\u1ebd cho th\u1ea5y c\u00f3 m\u1ed9t v\u1ea5n \u0111\u1ec1 v\u00f4 c\u00f9ng nghi\u00eam tr\u1ecdng, ki\u1ec3u nh\u01b0 trang b\u1ecb ph\u1ea1t th\u1ee7 c\u00f4ng ho\u1eb7c ph\u1ea1t t\u1ef1 \u0111\u1ed9ng th\u00f4ng qua thu\u1eadt to\u00e1n.<\/p>\n\n\n\n<p>V\u1ecb tr\u00ed th\u1ef1c s\u1ef1 c\u1ee7a Simple Life Insure l\u00e0 \u1edf v\u1ecb tr\u00ed s\u1ed1 2:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/brand-search.png\"><img loading=\"lazy\" decoding=\"async\" width=\"786\" height=\"859\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/brand-search.png\" alt=\"t\u00ecm ki\u1ebfm th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-7821\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/brand-search.png 786w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/brand-search-275x300.png 275w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/brand-search-768x839.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/brand-search-585x639.png 585w\" sizes=\"(max-width: 786px) 100vw, 786px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Trang web n\u00e0y c\u00f2n t\u01b0\u01a1ng \u0111\u1ed1i m\u1edbi, v\u00ec th\u1ebf c\u00f3 l\u1ebd kh\u00f4ng c\u00f3 \u0111i\u1ec1u g\u00ec ph\u1ea3i lo l\u1eafng qu\u00e1 v\u1ec1 \u0111i\u1ec1u n\u00e0y c\u1ea3.<\/p>\n\n\n\n<p>Nh\u01b0ng n\u00f3 ch\u1ec9 cho t\u00f4i th\u1ea5y r\u1eb1ng Google c\u00f3 th\u1ec3 kh\u00f4ng ho\u00e0n to\u00e0n tin t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y.<\/p>\n\n\n\n<p><strong>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u0103ng \u0111\u01b0\u1ee3c \u0111\u1ed9 tin c\u1eady c\u1ee7a trang web<\/strong><\/p>\n\n\n\n<p>\u0110\u1ec3 t\u0103ng \u0111\u01b0\u1ee3c \u0111\u1ed9 tin c\u1eady c\u1ee7a trang web, t\u00f4i khuy\u00ean b\u1ea1n:<\/p>\n\n\n\n<ul><li>X\u00e2y d\u1ef1ng c\u00e1c li\u00ean k\u1ebft m\u1ea1nh m\u1ebd v\u00e0 c\u00f3 t\u00ednh th\u01b0\u01a1ng hi\u1ec7u<\/li><li>X\u00e2y d\u1ef1ng m\u1ed9t s\u1ed1 tr\u00edch d\u1eabn tr\u00ean c\u00e1c th\u01b0 m\u1ee5c d\u00e0nh cho doanh nghi\u1ec7p<\/li><li>\u0110\u1ea3m b\u1ea3o r\u1eb1ng trang c\u00f3 m\u1eb7t danh s\u00e1ch Google Doanh Nghi\u1ec7p<\/li><li>B\u1ea3o \u0111\u1ea3m r\u1eb1ng trang c\u00f3 m\u1eb7t tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i ch\u00ednh<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Th\u1ef1c hi\u1ec7n t\u00ecm ki\u1ebfm s\u1eed d\u1ee5ng thu\u1eadt to\u00e1n &#8220;site:&#8221;<\/h3>\n\n\n\n<p>Ti\u1ebfp theo, ch\u00fang ta th\u1ef1c hi\u1ec7n t\u00ecm ki\u1ebfm s\u1eed d\u1ee5ng thu\u1eadt to\u00e1n site:, n\u00f3 s\u1ebd cho ch\u00fang ta th\u1ea5y hi\u1ec7n c\u00f3 bao nhi\u00eau trang Google \u0111\u00e3 l\u1eadp ch\u1ec9 m\u1ee5c cho t\u00ean mi\u1ec1n.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 ch\u1ec9 b\u00e1o s\u1edbm cho c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 l\u1eadp ch\u1ec9 m\u1ee5c.<\/p>\n\n\n\n<p>C\u1ea5u tr\u00fac c\u1ee7a t\u00ecm ki\u1ebfm l\u00e0 &#8220;site:ten-mien-cua-ban.com&#8221; kh\u00f4ng c\u00f3 d\u1ea5u nh\u00e1y k\u00e9p.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/site-search-2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1155\" height=\"761\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/site-search-2.png\" alt=\"ki\u1ec3m tra xem c\u00f3 bao nhi\u00eau trang \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c\" class=\"wp-image-7822\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/site-search-2.png 1155w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/site-search-2-300x198.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/site-search-2-768x506.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/site-search-2-1024x675.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/site-search-2-585x385.png 585w\" sizes=\"(max-width: 1155px) 100vw, 1155px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y hi\u1ec7n c\u00f3 177 trang \u0111\u00e3 \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c cho t\u00ean mi\u1ec1n n\u00e0y.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 con s\u1ed1 kh\u00e1 cao khi \u0111\u1ec3 \u00fd l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh crawl ch\u1ec9 ph\u00e1t hi\u1ec7n ra 92 URL.<\/p>\n\n\n\n<p>N\u1ebfu ch\u00fang ta cu\u1ed9n chu\u1ed9t xu\u1ed1ng d\u01b0\u1edbi, ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y c\u00f3 kh\u00e1 nhi\u1ec1u trang &#8220;r\u00e1c&#8221; m\u00e0 ch\u00fang ta mu\u1ed1n lo\u1ea1i b\u1ecf.<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5 c\u00f3 r\u1ea5t nhi\u1ec1u trang tag \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/tags.png\"><img loading=\"lazy\" decoding=\"async\" width=\"784\" height=\"605\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/tags.png\" alt=\"c\u00e1c trang tags\" class=\"wp-image-7823\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/tags.png 784w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/tags-300x232.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/tags-768x593.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/tags-585x451.png 585w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Ch\u00fang kh\u00f4ng c\u00f3 n\u1ed9i dung ri\u00eang, do v\u1eady c\u1ea7n ph\u1ea3i lo\u1ea1i b\u1ecf, kh\u00f4ng cho l\u1eadp ch\u1ec9 m\u1ee5c.<\/p>\n\n\n\n<p>M\u1ed9t l\u1ea7n n\u1eefa, ch\u00fang ta c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng qu\u1ea3n l\u00fd \u0111i\u1ec1u n\u00e0y th\u00f4ng qua YOAST b\u1eb1ng c\u00e1ch th\u00eam noindex,follow t\u1edbi t\u1ea5t c\u1ea3 c\u00e1c trang tag v\u1edbi ch\u1ec9 m\u1ed9t click.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/tag-noindex.png\"><img loading=\"lazy\" decoding=\"async\" width=\"627\" height=\"441\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/tag-noindex.png\" alt=\"b\u1ecf kh\u00f4ng l\u1eadp ch\u1ec9 m\u1ee5c n\u1eefa\" class=\"wp-image-7825\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/tag-noindex.png 627w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/tag-noindex-300x211.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/tag-noindex-585x411.png 585w\" sizes=\"(max-width: 627px) 100vw, 627px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>R\u1ea5t c\u00f3 \u00fd ngh\u0129a khi b\u1ea1n cu\u1ed9n chu\u1ed9t t\u00ecm ki\u1ebfm c\u00e1c trang ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p\/n\u1ed9i dung m\u1ecfng kh\u00e1c \u0111\u1ec3 lo\u1ea1i b\u1ecf ra kh\u1ecfi ch\u1ec9 m\u1ee5c c\u1ee7a Google.<\/p>\n\n\n\n<p><strong>L\u01b0u \u00fd c\u1ee7a ng\u01b0\u1eddi bi\u00ean t\u1eadp<\/strong><\/p>\n\n\n\n<p>Trong ph\u1ea7n ti\u1ebfp theo c\u1ee7a ph\u1ea7n x\u1eed l\u00fd audit, ch\u00fang ta s\u1ebd chuy\u1ec3n qua trang ToyUniverse.com.au &#8211; m\u1ed9t c\u00f4ng ty b\u00e1n l\u1ebb \u0111\u1ed3 ch\u01a1i c\u1ee7a Australia.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/toyuniverse.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1030\" height=\"809\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/toyuniverse.png\" alt=\"c\u00f4ng ty b\u00e1n l\u1ebb \u0111\u1ed3 ch\u01a1i\" class=\"wp-image-7826\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/toyuniverse.png 1030w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/toyuniverse-300x236.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/toyuniverse-768x603.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/toyuniverse-1024x804.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/toyuniverse-585x459.png 585w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/a><\/figure>\n\n\n\n<p>\u0110\u1ec3 minh h\u1ecda cho l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, ch\u00fang ta s\u1ebd xem x\u00e9t d\u1eef li\u1ec7u t\u1eeb n\u0103m ngo\u00e1i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buoc_7_Phan_tich_luu_luong_truy_cap\"><\/span>B\u01b0\u1edbc 7: Ph\u00e2n t\u00edch l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u1ea7n ph\u1ea3i r\u00f5 r\u00e0ng r\u1eb1ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea5t k\u1ef3 ai khi th\u1ef1c hi\u1ec7n SEO audit l\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1ch gi\u00fap trang web gia t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp. V\u00ec th\u1ebf r\u1ea5t c\u00f3 \u00fd ngh\u0129a khi xem x\u00e9t xem hi\u1ec7n trang web c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n<p>Ch\u00fang t\u00f4i th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 b\u00e1o c\u00e1o trong Google Analytics \u0111\u1ec3 cung c\u1ea5p cho ch\u00fang ta c\u00e1i nh\u00ecn t\u1ed5ng quan nhanh ch\u00f3ng.<\/p>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean ch\u00fang t\u00f4i xem x\u00e9t l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp hi\u1ec7n t\u1ea1i th\u00f4ng qua t\u00ecm ki\u1ebfm c\u1ee7a trang web.<\/p>\n\n\n\n<p>D\u1eef li\u1ec7u v\u00e0o th\u00e1ng t\u00e1m n\u0103m 2015 cho th\u1ea5y trung b\u00ecnh c\u00f3 kho\u1ea3ng 250 l\u01b0\u1ee3t gh\u00e9 th\u0103m trang m\u1ed9t ng\u00e0y t\u1eeb t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p><em>Acquisition &gt; Overview &gt; Organic Search<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/search-data.png\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"248\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/search-data.png\" alt=\"l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb t\u00ecm ki\u1ebfm\" class=\"wp-image-7828\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/search-data.png 700w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/search-data-300x106.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/search-data-585x207.png 585w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>T\u1eeb b\u00e1o c\u00e1o t\u01b0\u01a1ng t\u1ef1, ch\u00fang ta c\u00f3 th\u1ec3 click v\u00e0o &#8220;Landing Page&#8221; \u0111\u1ec3 kh\u00e1m ph\u00e1 xem trang hi\u1ec7n \u0111em l\u1ea1i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp nhi\u1ec1u nh\u1ea5t.<\/p>\n\n\n\n<p>C\u00e1c trang landing pages c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp l\u1edbn g\u1ee3i \u00fd r\u1eb1ng trang c\u00f3 s\u1ee9c kh\u1ecfe h\u1ee3p l\u00fd.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/landing-page.png\"><img loading=\"lazy\" decoding=\"async\" width=\"566\" height=\"332\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/landing-page.png\" alt=\"trang landing page\" class=\"wp-image-7829\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/landing-page.png 566w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/landing-page-300x176.png 300w\" sizes=\"(max-width: 566px) 100vw, 566px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, ch\u00fang t\u00f4i thi\u1ebft l\u1eadp kho\u1ea3ng tho\u00e0i gian r\u1ed9ng h\u01a1n nhi\u1ec1u (b\u1eaft \u0111\u1ea7u t\u1eeb th\u00e1ng b\u1ea3y n\u0103m 2013) v\u00e0 xem l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp theo tu\u1ea7n. Ch\u00fang t\u00f4i t\u00ecm ki\u1ebfm b\u1ea5t k\u1ef3 \u0111\u1ed9t bi\u1ebfn \u0111\u00e1ng ch\u00fa \u00fd n\u00e0o, ho\u1eb7c s\u1ef1 t\u1ee5t d\u1ed1c trong l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/spikes.png\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"241\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/spikes.png\" alt=\"l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp x\u00e9t trong kho\u1ea3ng th\u1eddi gian d\u00e0i\" class=\"wp-image-7830\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/spikes.png 700w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/spikes-300x103.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/spikes-585x201.png 585w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 th\u1ea5y m\u1ed9t s\u1ed1 \u0111\u1ec9nh v\u00e0o cu\u1ed1i m\u1ed7i n\u0103m, theo sau \u0111\u00f3 l\u00e0 s\u1ef1 t\u1ee5t d\u1ed1c trong th\u00e1ng M\u1ed9t. T\u00f4i nghi ng\u1edd \u0111\u00e2y l\u00e0 s\u1ef1 s\u1ee5t gi\u1ea3m t\u1ef1 nhi\u00ean theo m\u00f9a c\u1ee7a s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 vi\u1ec7c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp kh\u00e1 tr\u00ec tr\u1ec7 trong su\u1ed1t giai \u0111o\u1ea1n sau.<\/p>\n\n\n\n<p>T\u1ea5t nhi\u00ean, trong tr\u01b0\u1eddng h\u1ee3p kh\u00e1c, s\u1ef1 s\u1ee5t gi\u1ea3m l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u00f3 th\u1ec3 l\u00e0 d\u1ea5u ch\u1ec9 c\u1ee7a h\u00ecnh ph\u1ea1t c\u1ee7a Google. \u0110\u00f3 l\u00e0 \u0111i\u1ec1u m\u00e0 ch\u00fang ta s\u1ebd xem x\u00e9t k\u1ef9 ngay sau \u0111\u00e2y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buoc_8_Tap_hop_du_lieu_tu_Google_Search_Console\"><\/span>B\u01b0\u1edbc 8: T\u1eadp h\u1ee3p d\u1eef li\u1ec7u t\u1eeb Google Search Console<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Search Console (t\u00ean tr\u01b0\u1edbc l\u00e0 Webmaster Tools) s\u1ebd cung c\u1ea5p cho ch\u00fang ta m\u1ed9t s\u1ed1 d\u1eef li\u1ec7u h\u1eefu \u00edch cho SEO audit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">T\u00ecm ki\u1ebfm c\u00e1c l\u1ed7i Crawl<\/h3>\n\n\n\n<p>Tr\u01b0\u1edbc h\u1ebft, ch\u00fang ta c\u1ea7n ph\u1ea3i xem x\u00e9t xem Google c\u00f3 th\u00f4ng b\u00e1o b\u1ea5t c\u1ee9 v\u1ea5n \u0111\u1ec1 n\u00e0o khi crawling (thu th\u1eadp d\u1eef li\u1ec7u) trang kh\u00f4ng (Crawl &gt; Crawl Errors).<\/p>\n\n\n\n<p>Ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng Google b\u00e1o c\u00e1o s\u1ed1 <a href=\"https:\/\/kiencang.net\/tim-lien-ket-gay-tren-trang-web\/\">l\u1ed7i 404<\/a> (kh\u00f4ng t\u00ecm th\u1ea5y), v\u00e0 m\u1ed9t s\u1ed1 l\u1ed7i 403 (truy c\u1eadp b\u1ecb t\u1eeb ch\u1ed1i).<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/webmaster-tools-errors.png\"><img loading=\"lazy\" decoding=\"async\" width=\"583\" height=\"176\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/webmaster-tools-errors.png\" alt=\"\" class=\"wp-image-7831\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/webmaster-tools-errors.png 583w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/webmaster-tools-errors-300x91.png 300w\" sizes=\"(max-width: 583px) 100vw, 583px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Khi ki\u1ec3m tra k\u1ef9 h\u01a1n, c\u00e1c trang 404 cho th\u1ea5y n\u00f3 l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u0169 \u0111\u00e3 b\u1ecb lo\u1ea1i b\u1ecf kh\u1ecfi trang.<\/p>\n\n\n\n<p>Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, t\u00f4i khuy\u1ebfn kh\u00edch v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m kh\u00f4ng c\u00f2n b\u00e1n n\u1eefa, b\u1ea1n h\u00e3y chuy\u1ec3n h\u01b0\u1edbng 301 \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 ho\u1eb7c th\u01b0 m\u1ee5c cha. (\u00dd ki\u1ebfn c\u00e1 nh\u00e2n c\u1ee7a ng\u01b0\u1eddi d\u1ecbch: t\u00f4i khuy\u1ebfn kh\u00edch b\u1ea1n chuy\u1ec3n h\u01b0\u1edbng \u0111\u1ebfn th\u01b0 m\u1ee5c cha, chuy\u1ec3n \u0111\u1ebfn s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 c\u00f3 th\u1ec3 g\u00e2y hi\u1ec3u nh\u1ea7m cho kh\u00e1ch h\u00e0ng).<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap gi\u1eef g\u00ecn b\u1ea5t k\u1ef3 li\u00ean k\u1ebft n\u00e0o m\u00e0 trang c\u0169 ki\u1ebfm \u0111\u01b0\u1ee3c (c\u1ea3 li\u00ean k\u1ebft ngo\u00e0i v\u00e0 <a href=\"https:\/\/kiencang.net\/lien-ket-noi-bo\/\">li\u00ean k\u1ebft n\u1ed9i b\u1ed9<\/a>), m\u00e0 n\u1ebfu b\u1ea1n kh\u00f4ng l\u00e0m s\u1ebd b\u1ecb m\u1ea5t v\u1edbi th\u00f4ng b\u00e1o 404.<\/p>\n\n\n\n<p>C\u00e1c trang tr\u1ea3 v\u1ec1 l\u1ed7i 403 c\u00f3 th\u1ec3 c\u1ea7n kh\u00e1m ph\u00e1 s\u00e2u h\u01a1n m\u1ed9t ch\u00fat \u0111\u1ec3 t\u00ecm ra t\u1ea1i sao Google l\u1ea1i th\u1ea5y nh\u01b0 v\u1eady.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kiem_tra_cac_cai_tien_HTML\"><\/span>Ki\u1ec3m tra c\u00e1c c\u1ea3i ti\u1ebfn HTML<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ch\u00fang ta c\u00f3 th\u1ec3 xem x\u00e9t c\u00e1c b\u00e1o c\u00e1o c\u1ea3i ti\u1ebfn HTML (Search Appearance &gt; HTML Improvements) \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn t\u1ed5ng quan nhanh ch\u00f3ng cho b\u1ea5t k\u1ef3 v\u1ea5n \u0111\u1ec1 n\u00e0o Google t\u00ecm ra khi l\u1eadp ch\u1ec9 m\u1ee5c trang.<\/p>\n\n\n\n<p>Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y Google b\u00e1o c\u00e1o m\u1ed9t v\u00e0i l\u1ed7i, bao g\u1ed3m th\u1ebb ti\u00eau \u0111\u1ec1 tr\u00f9ng l\u1eafp v\u00e0 th\u1ebb meta description tr\u00f9ng l\u1eafp.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/html-improvements.png\"><img loading=\"lazy\" decoding=\"async\" width=\"752\" height=\"471\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/html-improvements.png\" alt=\"c\u1ea3i ti\u1ebfn HTML\" class=\"wp-image-7833\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/html-improvements.png 752w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/html-improvements-300x188.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/html-improvements-585x366.png 585w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><\/a><\/figure>\n\n\n\n<p>Ch\u00fang ta \u0111\u00e3 bi\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 n\u00e0y trong ph\u1ea7n crawl site, nh\u01b0ng c\u0169ng \u0111\u00e1ng \u0111\u1ec3 ki\u1ec3m tra l\u1ea7n n\u1eefa cho ch\u1eafc ch\u1eafn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buoc_9_Kiem_tra_%E2%80%9CDuong_cong%E2%80%9D\"><\/span>B\u01b0\u1edbc 9: Ki\u1ec3m tra &#8220;\u0110\u01b0\u1eddng cong&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>B\u00e1o c\u00e1o t\u1ed5ng quan trong Ahrefs Site Explorer cung c\u1ea5p cho ch\u00fang ta m\u1ed9t s\u1ed1 th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp chung c\u1ee7a trang. Ch\u00fang ta c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 bi\u1ec3u \u0111\u1ed3 nhanh cho th\u1ea5y: li\u1ec7u c\u00e1c n\u1ed7 l\u1ef1c SEO c\u1ee7a ch\u00fang ta c\u00f3 \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c n\u00e0o l\u00ean th\u1ee9 h\u1ea1ng v\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp hay kh\u00f4ng?<\/p>\n\n\n\n<p>Ch\u00fang ta b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch nh\u1eadp t\u00ean mi\u1ec1n v\u00e0o trong Site Explorer v\u00e0 click v\u00e0o &#8220;Explore&#8221;.<\/p>\n\n\n\n<p><em>Site Explorer &gt; Enter domain &gt; Explore<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/site-explorer1-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"807\" height=\"177\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/site-explorer1-1.png\" alt=\"\" class=\"wp-image-7834\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/site-explorer1-1.png 807w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/site-explorer1-1-300x66.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/site-explorer1-1-768x168.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/site-explorer1-1-585x128.png 585w\" sizes=\"(max-width: 807px) 100vw, 807px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y s\u1ebd cho ch\u00fang ta th\u1ea5y c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 t\u00ean mi\u1ec1n:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/overview.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1272\" height=\"744\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/overview.png\" alt=\"c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 t\u00ean mi\u1ec1n\" class=\"wp-image-7835\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/overview.png 1272w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/overview-300x175.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/overview-768x449.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/overview-1024x599.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/overview-1170x684.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/overview-585x342.png 585w\" sizes=\"(max-width: 1272px) 100vw, 1272px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>S\u1ed1 l\u01b0\u1ee3ng c\u00e1c t\u00ean mi\u1ec1n tr\u1ecf \u0111\u1ebfn website li\u00ean t\u1ee5c gia t\u0103ng l\u00e0 \u0111i\u1ec1u \u0111\u00e1ng m\u1eebng.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/graphs.png\"><img loading=\"lazy\" decoding=\"async\" width=\"721\" height=\"711\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/graphs.png\" alt=\"t\u1eeb kh\u00f3a v\u00e0 \u01b0\u1edbc t\u00ednh l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp\" class=\"wp-image-7836\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/graphs.png 721w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/graphs-300x296.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/graphs-585x577.png 585w\" sizes=\"(max-width: 721px) 100vw, 721px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Ti\u1ebfp theo, ch\u00fang ta click v\u00e0o tab &#8220;Organic Search&#8221; v\u00e0 nh\u00ecn v\u00e0o c\u00e1c t\u1eeb kh\u00f3a v\u00e0 \u01b0\u1edbc t\u00ednh l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp.<\/p>\n\n\n\n<p>Ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y c\u00f3 s\u1ef1 gia t\u0103ng trong c\u1ea3 hai ch\u1ec9 s\u1ed1. M\u1eb7c d\u00f9 v\u1eady c\u00f3 s\u1ef1 t\u1ee5t d\u1ed1c v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng gi\u1eefa th\u00e1ng T\u01b0 v\u00e0 th\u00e1ng B\u1ea3y trong n\u0103m nay, \u0111\u00e2y l\u00e0 \u0111i\u1ec1u m\u00e0 b\u00e2y gi\u1edd ch\u00fang ta m\u1edbi kh\u00e1m ph\u00e1 ra.<\/p>\n\n\n\n<p><strong>M\u1eb9o<\/strong><\/p>\n\n\n\n<p>C\u00e1c b\u00e1o c\u00e1o n\u00e0y \u0111\u1eb7c bi\u1ec7t h\u1eefu d\u1ee5ng cho c\u00e1c website m\u1edbi, khi m\u00e0 s\u1ef1 c\u1ea3i thi\u1ec7n trong th\u1ee9 h\u1ea1ng c\u00f3 th\u1ec3 kh\u00f4ng \u0111em l\u1ea1i k\u1ebft qu\u1ea3 trong vi\u1ec7c gia t\u0103ng traffic.<\/p>\n\n\n\n<p>N\u1ebfu ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y c\u00e1c t\u1eeb kh\u00f3a v\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u0103ng tr\u01b0\u1edfng t\u1eebng ng\u00e0y ch\u00fang ta c\u00f3 th\u1ec3 gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng n\u1ebfu ti\u1ebfp t\u1eeb c\u00e1c n\u1ed7 l\u1ef1c SEO th\u00ec ch\u00fang ta s\u1ebd s\u1edbm c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c k\u1ebft qu\u1ea3 kh\u1ea3 quan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buoc_10_Tim_cac_trang_xep_hang_trong_top_5_%E2%80%93_10_voi_tu_khoa_co_khoi_luong_tim_kiem_cao\"><\/span>B\u01b0\u1edbc 10: T\u00ecm c\u00e1c trang x\u1ebfp h\u1ea1ng trong top 5 &#8211; 10 v\u1edbi t\u1eeb kh\u00f3a c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm cao<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u00f3 m\u1eb7t \u1edf v\u1ecb tr\u00ed th\u1ee9 5 cho c\u00e1c t\u1eeb kh\u00f3a c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm cao nghe c\u00f3 v\u1ebb t\u1ed1t.<\/p>\n\n\n\n<p>Cho \u0111\u1ebfn khi b\u1ea1n nh\u00ecn v\u00e0o s\u1ef1 kh\u00e1c bi\u1ec7t khi ch\u1ec9 c\u1ea7n t\u0103ng th\u00eam 2 v\u1ecb tr\u00ed c\u00f3 th\u1ec3 l\u00e0m traffic c\u1ee7a b\u1ea1n t\u0103ng nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/ty-le-traffic-tinh-theo-vi-tri-xep-hang.png\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"568\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/ty-le-traffic-tinh-theo-vi-tri-xep-hang.png\" alt=\"t\u1ef7 l\u1ec7 traffic t\u00ednh theo v\u1ecb tr\u00ed\" class=\"wp-image-7837\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/ty-le-traffic-tinh-theo-vi-tri-xep-hang.png 600w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/ty-le-traffic-tinh-theo-vi-tri-xep-hang-300x284.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/ty-le-traffic-tinh-theo-vi-tri-xep-hang-585x554.png 585w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Tin t\u1ed1t l\u00e0, n\u1ebfu b\u1ea1n \u0111\u00e3 c\u00f3 th\u1ee9 h\u1ea1ng t\u1ed1t r\u1ed3i, ch\u1ec9 c\u1ea7n m\u1ed9t ch\u00fat n\u1ed7 l\u1ef1c ch\u1ee7 \u0111\u1ed9ng trong SEO l\u00e0 \u0111\u1ee7 \u0111\u1ec3 \u0111\u1ea9y b\u1ea1n l\u00ean c\u00e1c v\u1ecb tr\u00ed \u0111\u1ea7u.<\/p>\n\n\n\n<p>\u0110i\u1ec1u ch\u00fang ta mu\u1ed1n l\u00e0 xem c\u00e1c t\u1eeb kh\u00f3a c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm cao m\u00e0 ch\u00fang ta x\u1ebfp h\u1ea1ng \u1edf v\u1ecb tr\u00ed t\u1eeb 5 &#8211; 10. \u0110i\u1ec1u n\u00e0y d\u1ec5 d\u00e0ng th\u1ef1c hi\u1ec7n v\u1edbi Ahrefs Sites Explorer.<\/p>\n\n\n\n<p>Ch\u00fang ta c\u00f3 th\u1ec3 \u0111\u01a1n gi\u1ea3n ch\u1ea1y c\u00e1c b\u00e1o c\u00e1o t\u1eeb kh\u00f3a t\u1ef1 nhi\u00ean v\u00e0 thi\u1ebft l\u1eadp l\u1ecdc v\u1ecb tr\u00ed v\u00e0 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p><em>Site Explorer &gt; Enter domain &gt; Explore &gt; Organic Keywords &gt; Position (from: 5 to: 10) &gt; Volume (min: 1,000 max: blank)<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/filters.png\"><img loading=\"lazy\" decoding=\"async\" width=\"569\" height=\"68\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/filters.png\" alt=\"l\u1ecdc\" class=\"wp-image-7838\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/filters.png 569w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/filters-300x36.png 300w\" sizes=\"(max-width: 569px) 100vw, 569px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Ch\u00fang ta s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c danh s\u00e1ch c\u00e1c t\u1eeb kh\u00f3a (v\u00e0 n\u1ed9i dung) ch\u00fang ta c\u00f3 th\u1ec3 t\u1eadp trung \u0111\u1ec3 nhanh ch\u00f3ng c\u00f3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u m\u00ecnh mu\u1ed1n. (c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng c\u00e1c b\u00e0i c\u0169 th\u01b0\u1eddng d\u1ec5 h\u01a1n nhi\u1ec1u th\u0103ng h\u1ea1ng cho b\u00e0i m\u1edbi, l\u01b0u \u00fd \u0111ang n\u00f3i 2 b\u00e0i thu\u1ed9c v\u1ec1 c\u00f9ng m\u1ed9t trang web).<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/organic-keywords-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1412\" height=\"747\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/organic-keywords-1.png\" alt=\"T\u00ecm ra c\u00e1c trang c\u1ea7n c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng\" class=\"wp-image-7839\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/organic-keywords-1.png 1412w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/organic-keywords-1-300x159.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/organic-keywords-1-768x406.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/organic-keywords-1-1024x542.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/organic-keywords-1-1170x619.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/organic-keywords-1-585x309.png 585w\" sizes=\"(max-width: 1412px) 100vw, 1412px\" \/><\/a><\/figure><\/div>\n\n\n\n<p><strong>Th\u1ee7 thu\u1eadt m\u0169 \u0111en<\/strong><\/p>\n\n\n\n<p>B\u1ea1n mu\u1ed1n x\u00e2y d\u1ef1ng m\u1ed9t s\u1ed1 backlink m\u1edbi cho trang trong v\u00e0i gi\u00e2y?<\/p>\n\n\n\n<p>\u0110\u01a1n gi\u1ea3n ch\u1ec9 c\u1ea7n t\u00ecm trang n\u00e0o \u0111\u00f3 tr\u00ean website kh\u00f4ng \u0111em l\u1ea1i nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp (nh\u01b0ng t\u00edch l\u0169y \u0111\u01b0\u1ee3c nhi\u1ec1u li\u00ean k\u1ebft inbound) v\u00e0 chuy\u1ec3n h\u01b0\u1edbng 301 n\u00f3 v\u1ec1 trang b\u1ea1n mu\u1ed1n th\u0103ng h\u1ea1ng.<\/p>\n\n\n\n<p>N\u00f3 kh\u00e1 l\u00e0 tinh qu\u00e1i&#8230;<\/p>\n\n\n\n<p>Nh\u01b0ng c\u00f3 hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buoc_11_Phan_tich_ho_so_backlink\"><\/span>B\u01b0\u1edbc 11: Ph\u00e2n t\u00edch h\u1ed3 s\u01a1 backlink<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ch\u00fang ta ti\u1ebfn h\u00e0nh ki\u1ec3m tra nhanh, th\u1ee7 c\u00f4ng h\u1ed3 s\u01a1 backlink c\u1ee7a trang \u0111\u1ec3 xem c\u00f3 b\u1ea5t k\u1ef3 v\u1ea5n \u0111\u1ec1 r\u00f5 r\u00e0ng n\u00e0o hay kh\u00f4ng.<\/p>\n\n\n\n<p>Ahrefs l\u00e0m \u0111i\u1ec1u n\u00e0y tr\u1edf n\u00ean h\u1ebft s\u1ee9c d\u1ec5 d\u00e0ng v\u1edbi ch\u00fang ta!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">P1: Ph\u00e2n ph\u1ed1i v\u0103n b\u1ea3n neo<\/h3>\n\n\n\n<p>Ch\u00fang ta quay tr\u1edf l\u1ea1i b\u00e1o c\u00e1o t\u1ed5ng quan cho t\u00ean mi\u1ec1n v\u00e0 cu\u1ed9n chu\u1ed9t xu\u1ed1ng ph\u1ea7n &#8220;Anchors Cloud \/ \u0110\u00e1m m\u00e2y v\u0103n b\u1ea3n neo&#8221;. Ph\u1ea7n n\u00e0y s\u1ebd cung c\u1ea5p cho ch\u00fang ta \u0111\u1ed3 h\u00ecnh t\u00f3m t\u1eaft v\u1ec1 t\u1ef7 l\u1ec7 ph\u00e2n ph\u1ed1i v\u0103n b\u1ea3n neo tr\u00ean trang.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/anchors-cloud.png\"><img loading=\"lazy\" decoding=\"async\" width=\"849\" height=\"258\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/anchors-cloud.png\" alt=\"v\u0103n b\u1ea3n neo tr\u00ean trang\" class=\"wp-image-7841\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/anchors-cloud.png 849w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/anchors-cloud-300x91.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/anchors-cloud-768x233.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/anchors-cloud-585x178.png 585w\" sizes=\"(max-width: 849px) 100vw, 849px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y URL tr\u1ea7n v\u00e0 c\u00e1c li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra h\u01a1n m\u1ed9t ph\u1ea7n ba h\u1ed3 s\u01a1 backlink c\u1ee7a ch\u00fang ta.<\/p>\n\n\n\n<p>Ch\u00fang ta c\u0169ng c\u00f3 th\u1ec3 th\u1ea5y m\u1ed9t s\u1ed1 v\u0103n b\u1ea3n neo kh\u00e1c bao g\u1ed3m th\u01b0\u01a1ng hi\u1ec7u Toy Universe.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 tin t\u1ed1t t\u1eeb quan \u0111i\u1ec3m SEO v\u00ec li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u gi\u00fap x\u00e2y d\u1ef1ng l\u00f2ng tin.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n th\u1ea5y m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn v\u0103n b\u1ea3n t\u1eeb kh\u00f3a \u1edf \u0111\u00e2y, th\u1ebf th\u00ec c\u00f3 \u0111i\u1ec1u g\u00ec \u0111\u00f3 m\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i quan s\u00e1t k\u1ef9 h\u01a1n.<\/p>\n\n\n\n<p>Nh\u01b0ng ch\u00fang \u0111\u1ec1u t\u1ed1t trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"P2_Lien_ket_gay_va_mot_so_meo_de_nhanh_chong_co_duoc_dieu_minh_muon\"><\/span>P2: Li\u00ean k\u1ebft g\u00e3y v\u00e0 m\u1ed9t s\u1ed1 m\u1eb9o \u0111\u1ec3 nhanh ch\u00f3ng c\u00f3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u m\u00ecnh mu\u1ed1n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ti\u1ebfp theo, ch\u00fang ta s\u1ebd xem x\u00e9t b\u00e1o c\u00e1o &#8220;Broken Backlinks \/ c\u00e1c li\u00ean k\u1ebft g\u00e3y&#8221; b\u00ean d\u01b0\u1edbi &#8220;Inbound Links&#8221;, c\u00e1i th\u01b0\u1eddng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh ngu\u1ed3n gi\u00fap b\u1ea1n nhanh ch\u00f3ng c\u00f3 \u0111\u01b0\u1ee3c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y s\u1ebd cho ch\u00fang ta th\u1ea5y c\u00e1c li\u00ean k\u1ebft t\u1edbi trang c\u1ee7a ch\u00fang ta hi\u1ec7n tr\u1ea3 v\u1ec1 l\u1ed7i 404 &#8211; l\u00e0m m\u1ea5t hi\u1ec7u qu\u1ea3 c\u1ee7a li\u00ean k\u1ebft.<\/p>\n\n\n\n<p><em>Site Explorer &gt; Enter domain &gt; Explore &gt; Backlink profile &gt; Backlinks &gt; Broken<\/em><\/p>\n\n\n\n<p>Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y b\u00e1o c\u00e1o t\u00ecm ra 3 li\u00ean k\u1ebft g\u00e3y.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/broken-backlinks-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1339\" height=\"653\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/broken-backlinks-1.png\" alt=\"b\u00e1o c\u00e1o li\u00ean k\u1ebft g\u00e3y\" class=\"wp-image-7842\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/broken-backlinks-1.png 1339w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/broken-backlinks-1-300x146.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/broken-backlinks-1-768x375.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/broken-backlinks-1-1024x499.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/broken-backlinks-1-1170x571.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/broken-backlinks-1-585x285.png 585w\" sizes=\"(max-width: 1339px) 100vw, 1339px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Ch\u00fang ta c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng s\u1eeda ch\u00fang (v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c li\u00ean k\u1ebft) b\u1eb1ng c\u00e1ch t\u1ea1o c\u00e1c chuy\u1ec3n h\u01b0\u1edbng 301 cho c\u00e1c li\u00ean k\u1ebft h\u1ebft h\u1ea1n c\u0169, t\u1edbi c\u00e1c trang c\u00f3 li\u00ean quan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">P3: Ki\u1ec3m tra nhanh li\u00ean k\u1ebft<\/h3>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, ch\u00fang ta s\u1ebd ki\u1ec3m tra nhanh th\u00f4ng qua c\u00e1c t\u00ean mi\u1ec1n tr\u1ecf \u0111\u1ebfn ch\u00fang ta, \u0111\u1ec3 xem xem c\u00f3 b\u1ea5t k\u1ef3 li\u00ean k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p n\u00e0o hay kh\u00f4ng.<\/p>\n\n\n\n<p>Ch\u00fang ta click v\u00e0o &#8220;DR&#8221; \u0111\u1ec3 \u0111\u1ea3o ng\u01b0\u1ee3c th\u1ee9 t\u1ef1 c\u1ee7a b\u00e1o c\u00e1o v\u00e0 \u0111\u01b0a c\u00e1c li\u00ean k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p nh\u1ea5t l\u00ean \u0111\u1ea7u.<\/p>\n\n\n\n<p><em>Site Explorer &gt; Enter domain &gt; Explore &gt; Backlink profile &gt; Referring domains &gt; Sort by&nbsp;<span class=\"caps\">DR<\/span>&nbsp;(lowest first)<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/referring-domains-2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1102\" height=\"745\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/referring-domains-2.png\" alt=\"li\u00ean k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p\" class=\"wp-image-7843\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/referring-domains-2.png 1102w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/referring-domains-2-300x203.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/referring-domains-2-768x519.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/referring-domains-2-1024x692.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/referring-domains-2-585x395.png 585w\" sizes=\"(max-width: 1102px) 100vw, 1102px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Qua th\u1eddi gian b\u1ea1n s\u1ebd ph\u00e1t tri\u1ec3n gi\u00e1c quan th\u1ee9 s\u00e1u trong vi\u1ec7c nh\u1eadn ra c\u00e1c li\u00ean k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p.<\/p>\n\n\n\n<p>N\u1ebfu c\u00f3 b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec nghi ng\u1edd b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01a1n gi\u1ea3n click v\u00e0o con s\u1ed1 b\u00ean d\u01b0\u1edbi c\u1ed9t &#8220;backlink&#8221;, sau \u0111\u00f3 click v\u00e0o li\u00ean k\u1ebft tr\u1ecf \u0111\u1ebfn URL \u0111\u1ec3 xem x\u00e9t.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/backlinks-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1026\" height=\"341\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/backlinks-1.png\" alt=\"c\u1ed9t backlink\" class=\"wp-image-7844\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/backlinks-1.png 1026w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/backlinks-1-300x100.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/backlinks-1-768x255.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/backlinks-1-1024x340.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/backlinks-1-585x194.png 585w\" sizes=\"(max-width: 1026px) 100vw, 1026px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 b\u1ecf th\u1eddi gian \u0111\u1ec3 bi\u1ebft th\u00eam chi ti\u1ebft khi b\u1ea1n th\u1ef1c hi\u1ec7n audit to\u00e0n di\u1ec7n.<\/p>\n\n\n\n<p>Nh\u01b0ng hi\u1ec7n t\u1ea1i, ch\u1ec9 c\u1ea7n \u0111\u1ec3 \u00fd \u0111\u1ebfn c\u00e1c li\u00ean k\u1ebft k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng ho\u1eb7c c\u1ed1 \u00fd l\u00f4i k\u00e9o s\u1ef1 ch\u00fa \u00fd.<\/p>\n\n\n\n<p>C\u0169ng nh\u01b0 t\u00ecm c\u00e1c d\u1ea5u hi\u1ec7u r\u00f5 r\u00e0ng c\u1ee7a &#8220;SEOing&#8221; (n\u00f3 c\u0169ng hi\u1ec7u qu\u1ea3 n\u1eefa). L\u1ea5y v\u00ed d\u1ee5 nhi\u1ec1u li\u00ean k\u1ebft th\u01b0 m\u1ee5c, ho\u1eb7c c\u00e1c li\u00ean k\u1ebft t\u1eeb nhi\u1ec1u h\u1ed3 s\u01a1 di\u1ec5n \u0111\u00e0n.<\/p>\n\n\n\n<p>Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, h\u1ed3 s\u01a1 li\u00ean k\u1ebft tr\u00f4ng kh\u00e1 \u1ed5n, v\u00ec th\u1ebf ch\u00fang t\u00f4i c\u00f3 th\u1ec3 chuy\u1ec3n sang b\u01b0\u1edbc k\u1ebf ti\u1ebfp c\u1ee7a SEO audit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buoc_12_Xac_dinh_xem_co_bat_ky_hinh_phat_nao_hay_khong\"><\/span>B\u01b0\u1edbc 12: X\u00e1c \u0111\u1ecbnh xem c\u00f3 b\u1ea5t k\u1ef3 h\u00ecnh ph\u1ea1t n\u00e0o hay kh\u00f4ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>L\u01b0u \u00fd c\u1ee7a ng\u01b0\u1eddi bi\u00ean t\u1eadp<\/strong><\/p>\n\n\n\n<p>C\u1ea3 Panda v\u00e0 <a href=\"https:\/\/kiencang.net\/google-penguin\/\">Penguin<\/a> hi\u1ec7n \u0111\u00e3 t\u00edch h\u1ee3p v\u00e0o thu\u1eadt to\u00e1n c\u1ee7a Google v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ee9 h\u1ea1ng theo &#8220;th\u1eddi gian th\u1ef1c&#8221;.<\/p>\n\n\n\n<p>D\u1ea7u v\u1eady, ph\u01b0\u01a1ng th\u1ee9c sau v\u1eabn h\u1eefu d\u1ee5ng trong vi\u1ec7c t\u00ecm ra c\u00e1c h\u00ecnh ph\u1ea1t trong qu\u00e1 kh\u1ee9 &#8211; c\u00e1i c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ee9 h\u1ea1ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>T\u00f4i t\u1eebng \u0111\u1ec1 c\u1eadp tr\u01b0\u1edbc \u0111\u00f3 r\u1eb1ng ch\u00fang ta s\u1ebd quan s\u00e1t k\u1ef9 h\u01a1n v\u00e0o ph\u1ea7n r\u01a1i r\u1ee5ng c\u1ee7a l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00ec n\u00f3 c\u00f3 th\u1ec3 l\u00e0 d\u1ea5u ch\u1ec9 cho c\u00e1c h\u00ecnh ph\u1ea1t c\u1ee7a Google.<\/p>\n\n\n\n<p>May m\u1eafn l\u00e0 v\u1edbi nhi\u1ec7m v\u1ee5 n\u00e0y c\u00f3 c\u00f4ng c\u1ee5 r\u1ea5t t\u1ed1t (v\u00e0 MI\u1ec4N PH\u00cd) g\u1ecdi l\u00e0 &#8220;Panguin&#8221; s\u1ebd l\u00e0m ph\u1ea7n l\u1edbn ph\u1ea7n vi\u1ec7c kh\u00f3 nh\u1ea5t cho ch\u00fang ta.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch b\u1ea1n s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Panguin \u0111\u1ec3 nhanh ch\u00f3ng x\u00e1c \u0111\u1ecbnh li\u1ec7u s\u1ef1 s\u1ee5t gi\u1ea3m trong l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u00f3 ph\u1ea3i l\u00e0 do \u1ea3nh h\u01b0\u1edfng c\u1ee7a thu\u1eadt to\u00e1n c\u1eadp nh\u1eadt c\u1ee7a Goolge hay kh\u00f4ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"P1_Dang_nhap_vao_Analytics\"><\/span>P1: \u0110\u0103ng nh\u1eadp v\u00e0o Analytics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Truy c\u1eadp v\u00e0o <a href=\"http:\/\/panguintool.barracuda-digital.co.uk\/\">c\u00f4ng c\u1ee5 Panguin<\/a>&nbsp;v\u00e0 \u0111\u0103ng nh\u1eadp v\u00e0o t\u00e0i kho\u1ea3n Google Analytics c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/panguin-tool.png\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"476\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/panguin-tool.png\" alt=\"c\u00f4ng c\u1ee5 Panguin\" class=\"wp-image-7851\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/panguin-tool.png 700w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/panguin-tool-300x204.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/panguin-tool-585x398.png 585w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">P2: L\u1ef1a ch\u1ecdn trang web c\u1ee7a b\u1ea1n<\/h3>\n\n\n\n<p>Sau khi \u0111\u0103ng nh\u1eadp v\u00e0o t\u00e0i kho\u1ea3n Analytics c\u1ee7a b\u1ea1n, h\u00e3y ch\u1ecdn trang web b\u1ea1n mu\u1ed1n \u0111\u00e1nh gi\u00e1 t\u1eeb menu b\u00ean tay tr\u00e1i.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/choose-profile.png\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"205\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/choose-profile.png\" alt=\"ch\u1ecdn website mu\u1ed1n ki\u1ec3m tra\" class=\"wp-image-7852\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/choose-profile.png 680w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/choose-profile-300x90.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/choose-profile-585x176.png 585w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>N\u00f3 gi\u1ed1ng h\u1ec7t v\u1edbi danh s\u00e1ch trang web b\u1ea1n c\u00f3 trong Google Analytics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">P3: X\u00e1c \u0111\u1ecbnh xem c\u00f3 b\u1ecb ph\u1ea1t kh\u00f4ng<\/h3>\n\n\n\n<p>Sau khi ch\u1ecdn xong, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c cho xem b\u1ea3ng hi\u1ec3n th\u1ecb l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean. B\u1ea3ng n\u00e0y \u0111\u01b0\u1ee3c ch\u1ed3ng l\u1ea5p v\u1edbi nhi\u1ec1u \u0111\u01b0\u1eddng m\u00e3 m\u00e0u th\u1eb3ng \u0111\u1ee9ng t\u01b0\u01a1ng \u1ee9ng v\u1edbi c\u00e1c \u0111\u1ee3t c\u1eadp nh\u1eadt c\u1ee7a Google.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/panguin-tool-penalties1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"307\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/panguin-tool-penalties1.png\" alt=\"c\u00e1c \u0111\u1ee3t c\u1eadp nh\u1eadt c\u1ee7a Google\" class=\"wp-image-7853\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/panguin-tool-penalties1.png 700w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/panguin-tool-penalties1-300x132.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/panguin-tool-penalties1-585x257.png 585w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 t\u1eaft, b\u1eadt \u0111a d\u1ea1ng c\u00e1c c\u1eadp nh\u1eadt (Panda, Penguin, v\u00e2n v\u00e2n) b\u1eb1ng c\u00e1ch nh\u1ea5n c\u00e1c n\u00fat \u1edf b\u00ean tay ph\u1ea3i.<\/p>\n\n\n\n<p>\u1ede h\u00ecnh b\u00ean d\u01b0\u1edbi, t\u00f4i t\u1eaft t\u1ea5t c\u1ea3 c\u00e1c thu\u1eadt to\u00e1n c\u1eadp nh\u1eadt ngo\u1ea1i tr\u1eeb Penguin.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/panguin-tool-penguin1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"303\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/panguin-tool-penguin1.png\" alt=\"v\u1eabn b\u1eadt Penguin\" class=\"wp-image-7854\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/panguin-tool-penguin1.png 700w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/panguin-tool-penguin1-300x130.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/panguin-tool-penguin1-585x253.png 585w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y Penguin c\u1eadp nh\u1eadt v\u00e0o th\u00e1ng 12 n\u0103m 2014 l\u00e0m l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a r\u1ea5t nhi\u1ec1u ch\u1ee7 website r\u01a1i xu\u1ed1ng, d\u1ea7u v\u1eady, t\u00f4i cho r\u1eb1ng \u0111\u00e2y \u0111\u01a1n thu\u1ea7n ch\u1ec9 l\u00e0 tr\u00f9ng h\u1ee3p ng\u1eabu nhi\u00ean v\u00e0 s\u1ef1 s\u1ee5t gi\u1ea3m n\u00e0y ch\u1ec9 l\u00e0 do \u1ea3nh h\u01b0\u1edfng theo m\u00f9a.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buoc_13_Kiem_tra_toc_do_trang_web\"><\/span>B\u01b0\u1edbc 13: Ki\u1ec3m tra t\u1ed1c \u0111\u1ed9 trang web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>T\u1ed1c \u0111\u1ed9 website t\u1eeb l\u00e2u \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn l\u00e0 m\u1ed9t trong c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng c\u1ee7a Google (m\u1eb7c d\u00f9 c\u00f3 m\u1ed9t nghi\u00ean c\u1ee9u kh\u00e1c g\u1ee3i \u00fd r\u1eb1ng t\u1ed1c \u0111\u1ed9 crawl c\u00f3 th\u1ec3 th\u1ef1c s\u1ef1 quan tr\u1ecdng h\u01a1n so v\u1edbi t\u1ed1c \u0111\u1ed9 t\u1ea3i trang).<\/p>\n\n\n\n<p>Ch\u1eafc ch\u1eafn m\u1ed9t trang web t\u1ea3i nhanh cung c\u1ea5p tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t h\u01a1n so v\u1edbi m\u1ed9t trang t\u1ea3i ch\u1eadm.<\/p>\n\n\n\n<p>V\u00ec th\u1ebf \u0111\u00e2y l\u00e0 m\u1ed9t th\u1ef1c h\u00e0nh t\u1ed1t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng website c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho vi\u1ec7c t\u1ea3i trang nhanh nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 ph\u1ea3i b\u1ecf v\u00e0i ng\u00e0y \u0111\u1ec3 tinh ch\u1ec9nh website v\u00e0 server. Nh\u01b0ng m\u1ed9t trong c\u00e1c c\u00e1ch th\u1ee9c t\u1ed1t \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c v\u1ea5n \u0111\u1ec1 nghi\u00eam tr\u1ecdng l\u00e0 <a href=\"https:\/\/kiencang.net\/tang-toc-web-pagespeed-insights\/\">Google&#8217;s PageSpeed Insights Tool<\/a>.<\/p>\n\n\n\n<p>Ch\u1ec9 c\u1ea7n nh\u1eadp URL c\u1ee7a b\u1ea1n v\u00e0o, nh\u1ea5n &#8220;Analyse&#8221; v\u00e0 Google s\u1ebd tr\u1ea3 v\u1ec1 \u0111i\u1ec3m s\u1ed1 t\u1ed1c \u0111\u1ed9 c\u1ee7a trang (tr\u00ean thang \u0111i\u1ec3m 100) cho c\u1ea3 thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 m\u00e1y b\u00e0n. Google c\u0169ng \u0111\u01b0a cho b\u1ea1n m\u1ed9t danh s\u00e1ch c\u00e1c ph\u1ea7n kh\u00e1c nhau m\u00e0 h\u1ecd ngh\u0129 b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/pagespeed-insights.png\"><img loading=\"lazy\" decoding=\"async\" width=\"581\" height=\"132\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/pagespeed-insights.png\" alt=\"PageSpeed Insights \" class=\"wp-image-7848\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/pagespeed-insights.png 581w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/pagespeed-insights-300x68.png 300w\" sizes=\"(max-width: 581px) 100vw, 581px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a ch\u00fang t\u00f4i, trang n\u00e0y nh\u1eadn \u0111\u01b0\u1ee3c \u0111i\u1ec3m s\u1ed1 57\/100 cho di \u0111\u1ed9ng v\u00e0 71\/100 cho m\u00e1y b\u00e0n. Kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec3m s\u1ed1 t\u1ed3i nh\u1ea5t t\u00f4i t\u1eebng nh\u00ecn th\u1ea5y, nh\u01b0ng ho\u00e0n to\u00e0n c\u00f3 c\u00e1ch \u0111\u1ec3 c\u1ea3i thi\u1ec7n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/sitespeed-toyuniverse.png\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"592\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/sitespeed-toyuniverse.png\" alt=\"c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ea7n c\u1ea3i thi\u1ec7n\" class=\"wp-image-7849\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/sitespeed-toyuniverse.png 700w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/sitespeed-toyuniverse-300x254.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/sitespeed-toyuniverse-585x495.png 585w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buoc_14_Kiem_tra_du_lieu_co_cau_truc\"><\/span>B\u01b0\u1edbc 14: Ki\u1ebfm tra d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>B\u01b0\u1edbc k\u1ebf ti\u1ebfp trong vi\u1ec7c x\u1eed l\u00fd audit c\u1ee7a ch\u00fang ta s\u1ebd l\u00e0 ki\u1ec3m tra b\u1ea5t c\u1ee9 d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac n\u00e0o m\u00e0 trang c\u00f3 th\u1ec3 c\u00f3 v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u00f3 c\u00f3 \u0111\u1ecbnh d\u1ea1ng ch\u00ednh x\u00e1c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">T\u1ea1i sao d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac l\u1ea1i quan tr\u1ecdng?<\/h3>\n\n\n\n<p>S\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac theo c\u00e1ch th\u00edch h\u1ee3p c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng ch\u00fang ta xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3 c\u1ee7a m\u00e1y t\u00ecm ki\u1ebfm v\u00e0 d\u1eabn \u0111\u1ebfn s\u1ef1 gia t\u0103ng trong t\u1ef7 l\u1ec7 click.<\/p>\n\n\n\n<p>N\u00f3 tr\u00f4ng gi\u1ed1ng nh\u01b0 th\u1ebf n\u00e0y:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/recipe2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"562\" height=\"126\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/recipe2.png\" alt=\"d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac\" class=\"wp-image-7855\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/recipe2.png 562w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/recipe2-300x67.png 300w\" sizes=\"(max-width: 562px) 100vw, 562px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>V\u00ed d\u1ee5 v\u1ec1 n\u1ed9i dung c\u00f3 th\u1ec3 l\u1ee3i \u00edch t\u1eeb vi\u1ec7c \u0111\u01b0a v\u00e0o d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac bao g\u1ed3m:<\/p>\n\n\n\n<ul><li>Reviews (\u0111\u00e1nh gi\u00e1)<\/li><li>Product information (th\u00f4ng tin s\u1ea3n ph\u1ea9m)<\/li><li>Events (s\u1ef1 ki\u1ec7n)<\/li><\/ul>\n\n\n\n<p>M\u1eb7c d\u00f9 v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh d\u1ea7u h\u1ea7u h\u1ebft c\u00e1c ki\u1ec3u n\u1ed9i dung \u1edf m\u1ed9t m\u1ee9c \u0111\u1ed9 nh\u1ea5t \u0111\u1ecbnh (ch\u1ec9 c\u1ea7n l\u01b0u \u00fd l\u00e0 \u0111\u1eebng spam!)<\/p>\n\n\n\n<p>Th\u00eam v\u00e0o \u0111\u00f3, s\u1ef1 ch\u00ednh x\u00e1c c\u1ee7a d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac cho ph\u00e9p Google hi\u1ec3u n\u1ed9i dung c\u1ee7a b\u1ea1n t\u1ed1t h\u01a1n. Nathan Yerian m\u00f4 t\u1ea3 n\u00f3 nh\u01b0 sau:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac cho ph\u00e9p m\u00e1y t\u00ecm ki\u1ebfm kh\u00f4ng ch\u1ec9 crawl website c\u1ee7a b\u1ea1n, m\u00e0 c\u00f2n th\u1ef1c s\u1ef1 hi\u1ec3u n\u00f3. V\u00e2ng, th\u1eadm ch\u00ed ngay c\u1ea3 m\u00e1y t\u00ecm ki\u1ebfm c\u0169ng g\u1eb7p ph\u1ea3i kh\u00f3 kh\u0103n \u0111\u1ec3 gi\u1ea3i m\u00e3 n\u1ed9i dung tr\u00ean trang web. M\u1ed9t s\u1ed1 th\u00e0nh ph\u1ea7n tr\u00f4ng c\u00f3 v\u1ebb r\u1ea5t r\u00f5 r\u00e0ng, ho\u00e0n h\u1ea3o v\u1edbi con ng\u01b0\u1eddi ch\u00fang ta nh\u01b0ng l\u1ea1i v\u00f4 ngh\u0129a v\u1edbi b\u1ecd t\u00ecm ki\u1ebfm.<\/p><\/blockquote>\n\n\n\n<p>Ch\u00fang ta c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Google Structured Data Testing Tool \u0111\u1ec3 ki\u1ec3m tra d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac t\u1ed3n t\u1ea1i tr\u00ean trang.<\/p>\n\n\n\n<p>Ch\u1ec9 c\u1ea7n copy r\u1ed3i paste URL b\u1ea1n mu\u1ed1n ki\u1ec3m tra v\u00e0 nh\u1ea5n &#8220;Fetch &amp; Validate&#8221;.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/google-structured-data.png\"><img loading=\"lazy\" decoding=\"async\" width=\"622\" height=\"179\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/google-structured-data.png\" alt=\"d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac\" class=\"wp-image-7856\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/google-structured-data.png 622w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/google-structured-data-300x86.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/google-structured-data-585x168.png 585w\" sizes=\"(max-width: 622px) 100vw, 622px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Google s\u1ebd \u0111\u00e1nh gi\u00e1 d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac cho trang v\u00e0 tr\u1ea3 v\u1ec1 b\u1ea5t c\u1ee9 l\u1ed7i n\u00e0o. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y c\u00f3 m\u1ed9t v\u00e0i l\u1ed7i c\u1ea7n ki\u1ec3m tra v\u00e0 s\u1eeda ch\u1eefa.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/google-structured-data-errors.png\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"331\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/google-structured-data-errors.png\" alt=\"D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac b\u1ecb l\u1ed7i\" class=\"wp-image-7857\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/google-structured-data-errors.png 700w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/google-structured-data-errors-300x142.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/google-structured-data-errors-585x277.png 585w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buoc_15_Tim_%E2%80%9CKhoang_trong_noi_dung%E2%80%9D\"><\/span>B\u01b0\u1edbc 15: T\u00ecm &#8220;Kho\u1ea3ng tr\u1ed1ng n\u1ed9i dung&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kho\u1ea3ng tr\u1ed1ng n\u1ed9i dung l\u00e0 g\u00ec?<\/p>\n\n\n\n<p>\u0110\u00f3 l\u00e0 c\u00e1c t\u1eeb kh\u00f3a m\u00e0 hi\u1ec7n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n \u0111ang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng trong khi b\u1ea1n th\u00ec kh\u00f4ng!<\/p>\n\n\n\n<p>Kh\u1ecfi ph\u1ea3i n\u00f3i, \u0111\u00f3 l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec1u b\u1ea1n c\u1ea7n c\u00e2n nh\u1eafc kh\u1eafc ph\u1ee5c.<\/p>\n\n\n\n<p>C\u00f3 m\u1ed9t b\u00e1o c\u00e1o \u0111\u01a1n gi\u1ea3n b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n trong Ahrefs Site Explorer \u0111\u1ec3 t\u00ecm ra kho\u1ea3ng tr\u1ed1ng n\u1ed9i dung. Ch\u00fang t\u00f4i \u0111\u1eb7t t\u00ean n\u00f3 l\u00e0 &#8220;Content gap&#8221;.<\/p>\n\n\n\n<p><em>Site Explorer &gt; Enter domain &gt; Explore &gt; Organic search &gt; Competing domains<\/em><\/p>\n\n\n\n<p>B\u00e1o c\u00e1o s\u1ebd cho th\u1ea5y c\u00e1c trang m\u00e0 ch\u00fang t\u00f4i t\u00ecm th\u1ea5y c\u00f3 s\u1ef1 giao thoa l\u1edbn nh\u1ea5t trong b\u1ea3ng x\u1ebfp h\u1ea1ng t\u1eeb kh\u00f3a v\u1edbi t\u00ean mi\u1ec1n c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/competing-domains.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1035\" height=\"635\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/competing-domains.png\" alt=\"t\u00ean mi\u1ec1n c\u1ea1nh tranh\" class=\"wp-image-7845\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/competing-domains.png 1035w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/competing-domains-300x184.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/competing-domains-768x471.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/competing-domains-1024x628.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/competing-domains-585x359.png 585w\" sizes=\"(max-width: 1035px) 100vw, 1035px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>H\u00e3y b\u1ecf qua b\u1ea5t k\u1ef3 trang n\u00e0o thu\u1ed9c d\u1ea1ng s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ki\u1ec3u Ebay ho\u1eb7c Amazon. \u1ede tr\u00ean t\u00f4i l\u1ef1a ch\u1ecdn 3 t\u00ean mi\u1ec1n t\u00f4i xem x\u00e9t l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh g\u1ea7n nh\u1ea5t v\u1edbi Toy Universe.<\/p>\n\n\n\n<p>Gi\u1edd t\u00f4i v\u00e0o ph\u1ea7n b\u00e1o c\u00e1o Content Gap v\u00e0 nh\u1eadp v\u00e0o 3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh n\u00e0y.<\/p>\n\n\n\n<p><em>Site Explorer &gt; Enter domain &gt; Explore &gt; Organic search &gt; Content gap &gt; Enter competitors &gt; Show keywords<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/content-gap.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1171\" height=\"635\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/content-gap.png\" alt=\"Content Gap\" class=\"wp-image-7846\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/content-gap.png 1171w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/content-gap-300x163.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/content-gap-768x416.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/content-gap-1024x555.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/content-gap-1170x635.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/content-gap-585x317.png 585w\" sizes=\"(max-width: 1171px) 100vw, 1171px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>T\u1ed1i thi\u1ebft l\u1eadp l\u1ecdc kh\u1ed1i l\u01b0\u1ee3ng \u0111\u1ec3 hi\u1ec3n th\u1ecb t\u1eeb kh\u00f3a v\u1edbi kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm l\u1edbn nh\u1ea5t l\u00e0 20 ng\u00e0n. B\u1eb1ng c\u00e1ch n\u00e0y t\u00f4i l\u1ecdc ra \u0111\u01b0\u1ee3c c\u00e1c t\u00ecm ki\u1ebfm th\u01b0\u01a1ng hi\u1ec7u (th\u01b0\u1eddng c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm l\u1edbn) v\u00e0 c\u00e1c t\u1eeb kh\u00f3a kh\u00e1c kh\u00f4ng \u0111\u00e1ng \u0111\u1ec3 ch\u00fang t\u00f4i nh\u1eafm \u0111\u1ebfn trong l\u00fac n\u00e0y.<\/p>\n\n\n\n<p>Ch\u00fang t\u00f4i c\u00f3 th\u1ec3 th\u1ea5y c\u00f3 m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm cao m\u00e0 ch\u00fang t\u00f4i c\u00f3 th\u1ec3 l\u00e0m n\u1ed9i dung cho n\u00f3 \u0111\u01b0\u1ee3c. N\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t c\u1eeda h\u00e0ng online (ecommerce store), \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 cho b\u1ea1n \u00fd t\u01b0\u1edfng t\u1ed1t v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi m\u00e0 b\u1ea1n n\u00ean b\u00e1n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/content-gap2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"756\" height=\"773\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/content-gap2.png\" alt=\"t\u1eeb kh\u00f3a c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm l\u1edbn\" class=\"wp-image-7847\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/content-gap2.png 756w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/content-gap2-293x300.png 293w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/content-gap2-585x598.png 585w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buoc_16_Thuc_hien_kiem_tra_noi_dung_toan_dien\"><\/span>B\u01b0\u1edbc 16: Th\u1ef1c hi\u1ec7n ki\u1ec3m tra n\u1ed9i dung to\u00e0n di\u1ec7n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>B\u01b0\u1edbc cu\u1ed1i c\u00f9ng trong qu\u00e1 tr\u00ecnh x\u1eed l\u00fd nghe c\u00f3 v\u1ebb l\u00e0 \u0111i\u1ec1u g\u00ec \u0111\u00f3 kh\u00f4ng d\u1ec5 n\u1eafm b\u1eaft b\u1eb1ng tr\u1ef1c gi\u00e1c. \u0110\u1ea5y l\u00e0 b\u1edfi v\u00ec n\u00f3 th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn vi\u1ec7c x\u00f3a m\u1ed9t s\u1ed1 trang v\u00f4 \u00edch t\u1eeb trang c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>V\u00ec sao n\u00f3 l\u1ea1i gi\u00fap gia t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp?<\/p>\n\n\n\n<p>C\u00e2u tr\u1ea3 l\u1eddi ng\u1eafn g\u1ecdn l\u00e0 c\u00f3 qu\u00e1 nhi\u1ec1u trang ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p (ho\u1eb7c kh\u00f4ng hi\u1ec7u qu\u1ea3) c\u00f3 th\u1ec3 k\u00e9o to\u00e0n b\u1ed9 trang web \u0111i xu\u1ed1ng.<\/p>\n\n\n\n<p>N\u0103m ngo\u00e1i, ch\u00fang t\u00f4i quy\u1ebft \u0111\u1ecbnh x\u00f3a h\u01a1n 200 b\u00e0i vi\u1ebft k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng t\u1eeb blog c\u1ee7a Ahrefs v\u00e0 nhanh ch\u00f3ng th\u1ea5y s\u1ef1 gia t\u0103ng \u0111\u00e1ng k\u1ec3 trong l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/seo-strategy-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"300\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/seo-strategy-1.png\" alt=\"x\u00f3a c\u00e1c b\u00e0i vi\u1ebft k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng\" class=\"wp-image-7858\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/seo-strategy-1.png 700w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/seo-strategy-1-300x129.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/seo-strategy-1-585x251.png 585w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>M\u1ed9t s\u1ed1 t\u00f3m t\u1eaft v\u1ec1 c\u00e1ch th\u1ee9c:<\/p>\n\n\n\n<ol><li>T\u00ecm trang ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p tr\u00ean website c\u1ee7a b\u1ea1n hi\u1ec7n kh\u00f4ng \u0111em l\u1ea1i b\u1ea5t c\u1ee9 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp n\u00e0o.<\/li><li>N\u1ebfu ch\u00fang c\u00f3 th\u1ec3 n\u00e2ng c\u1ea5p \u0111\u01b0\u1ee3c th\u00ec b\u1ea1n h\u00e3y c\u1eadp nh\u1eadt cho n\u00f3 v\u00e0 xu\u1ea5t b\u1ea3n l\u1ea1i b\u00e0i \u0111\u0103ng.<\/li><li>N\u1ebfu kh\u00f4ng th\u1ec3 n\u00e2ng c\u1ea5p n\u00f3 h\u00e3y x\u00f3a trang \u0111\u00f3 v\u00e0 th\u1ef1c hi\u1ec7n chuy\u1ec3n h\u01b0\u1edbng 301 t\u1edbi m\u1ed9t trang li\u00ean quan.<\/li><\/ol>\n\n\n\n<p>Tuy nhi\u00ean c\u00f3 m\u1ed9t l\u1eddi c\u1ea3nh b\u00e1o:<\/p>\n\n\n\n<p>H\u1ebft s\u1ee9c c\u1ea9n th\u1eadn khi &#8220;ph\u1eabu thu\u1eadt&#8221; trang web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>L\u1ef1a ch\u1ecdn \u0111\u1ea7u ti\u00ean ph\u1ea3i l\u00e0 c\u1ea3i thi\u1ec7n n\u1ed9i dung v\u00e0 xu\u1ea5t b\u1ea3n l\u1ea1i n\u00f3 ch\u1ee9 kh\u00f4ng ph\u1ea3i x\u00f3a.<\/p>\n\n\n\n<p>Nh\u01b0ng n\u1ebfu b\u00e0i n\u00e0o \u0111\u00f3 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng qu\u00e1 th\u1ea5p v\u00e0 \u0111\u01a1n gi\u1ea3n l\u00e0 kh\u00f4ng \u0111\u00e1ng \u0111\u1ec3 c\u1eadp nh\u1eadt th\u1ebf th\u00ec h\u00e3y ch\u1ea5p nh\u1eadn v\u00e0 x\u00f3a n\u00f3 \u0111i. Ch\u1ec9 c\u1ea7n nh\u1edb l\u00e0 h\u00e3y thi\u1ebft l\u1eadp chuy\u1ec3n h\u01b0\u1edbng 301 t\u1edbi trang li\u00ean quan v\u00ec th\u1ebf b\u1ea1n kh\u00f4ng \u0111\u00e1nh m\u1ea5t b\u1ea5t c\u1ee9 li\u00ean k\u1ebft n\u00e0o \u0111\u00e3 g\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n\n\n\n<p><strong>M\u1eb9o kh\u00e1c<\/strong><\/p>\n\n\n\n<p>M\u1ed9t th\u1ee9 kh\u00e1c c\u0169ng c\u1ea7n ph\u1ea3i t\u00ecm ra \u0111\u00f3 l\u00e0 c\u00e1c trang b\u00e0i kh\u00e1c nhau nh\u01b0ng l\u1ea1i c\u00f9ng nh\u1eafm \u0111\u1ebfn m\u1ed9t t\u1eeb kh\u00f3a. \u0110i\u1ec1u n\u00e0y c\u00f2n c\u00f3 t\u00ean g\u1ecdi l\u00e0 &#8220;keyword cannibalisation&#8221;<\/p>\n\n\n\n<p>(Ch\u00fa th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u1ecbch, t\u1eeb cannibalisation trong thu\u1eadt ng\u1eef marketing c\u00f3 ngh\u0129a l\u00e0 s\u1ef1 s\u1ee5t gi\u1ea3m doanh s\u1ed1, th\u1ecb ph\u1ea7n, l\u1eddi l\u00e3i c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m c\u0169 l\u00e0 do m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u01b0\u1ee3c \u0111\u01b0a ra, v\u00e0 \u0111\u00e2y m\u1edbi l\u00e0 th\u00f4ng tin quan tr\u1ecdng, s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u00f3 thu\u1ed9c c\u00f9ng c\u00f4ng ty m\u1eb9 s\u1ea3n xu\u1ea5t ra s\u1ea3n ph\u1ea9m c\u0169! T\u1ee9c l\u00e0 \u0111ang t\u1ef1 m\u00ecnh \u0103n m\u00ecnh).<\/p>\n\n\n\n<p>L\u00fd t\u01b0\u1edfng nh\u1ea5t m\u1ed7i t\u1eeb kh\u00f3a ch\u1ec9 thu\u1ed9c v\u1ec1 m\u1ed9t trang m\u00e0 th\u00f4i.<\/p>\n\n\n\n<p>M\u1ed9t chi\u1ebfn thu\u1eadt t\u1ed1t \u0111\u00f3 l\u00e0 k\u1ebft h\u1ee3p nhi\u1ec1u trang \u0111ang nh\u1eafm c\u00f9ng m\u1ed9t t\u1eeb kh\u00f3a th\u00e0nh m\u1ed9t trang duy nh\u1ea5t, m\u1ed9t b\u00e0i \u0111\u0103ng tuy\u1ec7t v\u1eddi, ch\u1ea5t l\u01b0\u1ee3ng. Ch\u00fang t\u00f4i v\u1eeba m\u1edbi l\u00e0m nh\u01b0 v\u1eady, th\u1eadm ch\u00ed c\u00f2n k\u1ebft h\u1ee3p 3 b\u00e0i l\u1ea1i th\u00e0nh m\u1ed9t \u0111\u1ec3 t\u1ea1o ra b\u00e0i vi\u1ebft h\u01b0\u1edbng d\u1eabn v\u1ec1 v\u0103n b\u1ea3n neo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Va%E2%80%A6Xong_roi\"><\/span>V\u00e0&#8230;Xong r\u1ed3i!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n SEO audit c\u1ee7a ch\u00fang ta \u0111\u00e3 ho\u00e0n th\u00e0nh!<\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n theo c\u00e1c b\u01b0\u1edbc n\u00e0y b\u1ea1n s\u1ebd t\u00ecm ra m\u1ed9t s\u1ed1 thay \u0111\u1ed5i c\u1ea7n l\u00e0m \u0111\u1ec3 trang c\u1ee7a b\u1ea1n c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng.<\/p>\n\n\n\n<p>SEO audit \u0111\u1ea7y \u0111\u1ee7 t\u1eeb A \u0111\u1ebfn Z s\u1ebd c\u1ea7n th\u1eddi gian d\u00e0i h\u01a1n nhi\u1ec1u \u0111\u1ec3 x\u1eed l\u00fd (c\u00f3 th\u1ec3 t\u1eeb v\u00e0i ti\u1ebfng cho \u0111\u1ebfn v\u00e0i ng\u00e0y t\u00f9y thu\u1ed9c v\u00e0o k\u00edch c\u1ee1 c\u1ee7a site). Nh\u01b0ng quy tr\u00ecnh m\u00e0 t\u00f4i v\u1eeba tr\u00ecnh b\u00e0y l\u00e0 c\u00e1ch th\u1ee9c t\u1ed1t \u0111\u1ec3 k\u00edch ho\u1ea1t b\u1ea5t c\u1ee9 chi\u1ebfn d\u1ecbch SEO m\u1edbi n\u00e0o v\u00e0 c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1ch m\u1ed9t trang hi\u1ec7n \u0111ang \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp.<\/p>\n\n\n\n<p>N\u1ebfu ch\u00fang ta mu\u1ed1n \u0111\u00e0o s\u00e2u h\u01a1n, ch\u00fang ta c\u00f3 th\u1ec3 quay tr\u1edf l\u1ea1i ch\u01b0\u01a1ng tr\u00ecnh crawler m\u00e0 ch\u00fang ta b\u1eaft \u0111\u1ea7u \u1edf ph\u1ea7n \u0111\u1ea7u c\u1ee7a qu\u00e1 tr\u00ecnh, v\u00e0 xem x\u00e9t c\u00e1c chi ti\u1ebft c\u1ee5 th\u1ec3 h\u01a1n v\u00e0o c\u1ea5u tr\u00fac trang, li\u00ean k\u1ebft n\u1ed9i b\u1ed9 v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 onpage kh\u00e1c.<\/p>\n\n\n\n<p>Ch\u00fang ta c\u0169ng c\u00f3 th\u1ec3 quay tr\u1edf l\u1ea1i Ahrefs t\u1ea1i \u0111i\u1ec3m n\u00e0y \u0111\u1ec3 \u0111i\u1ec1u tra k\u1ef9 l\u01b0\u1ee1ng h\u01a1n h\u1ed3 s\u01a1 li\u00ean k\u1ebft c\u1ee7a trang v\u00e0 t\u00ecm ki\u1ebfm c\u00e1c c\u01a1 h\u1ed9i t\u1eeb kh\u00f3a b\u1ed5 sung.<\/p>\n\n\n\n<p>Tuy nhi\u00ean nh\u1eefng v\u1ea5n \u0111\u1ec1 chi ti\u1ebft tr\u00ean ch\u00fang ta s\u1ebd th\u1ef1c hi\u1ec7n trong m\u1ed9t ng\u00e0y kh\u00e1c&#8230;<\/p>\n\n\n\n<p>Nh\u01b0ng c\u1ea7n ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u1eefng l\u1ed7 h\u1ed5ng l\u1edbn trong SEO audit c\u1ee7a b\u1ea1n c\u1ea7n lo\u1ea1i b\u1ecf ngay trong ng\u00e0y h\u00f4m nay.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Den_luot_ban\"><\/span>\u0110\u1ebfn l\u01b0\u1ee3t b\u1ea1n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>N\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t c\u1ee9 c\u00e2u h\u1ecfi n\u00e0o v\u1ec1 qu\u00e1 tr\u00ecnh x\u1eed l\u00fd audit, ho\u1eb7c c\u00f3 b\u1ea5t c\u1ee9 m\u1eb9o n\u00e0o b\u1ea1n mu\u1ed1n chia s\u1ebb, h\u00e3y \u0111\u1ec3 l\u1ea1i \u1edf ph\u1ea7n b\u00ecnh lu\u1eadn ngay b\u00ean d\u01b0\u1edbi nh\u00e9.<\/p>\n\n\n\n<p><em>(D\u1ecbch t\u1eeb b\u00e0i vi\u1ebft 16-Step SEO Audit Process To Boost Your Google Rankings, t\u00e1c gi\u1ea3: David <\/em><em>McSweeney, Website: Ahrefs Blog)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO audit (ki\u1ec3m tra c\u00e1c y\u1ebfu t\u1ed1 k\u1ef9 thu\u1eadt c\u1ee7a website li\u00ean quan \u0111\u1ebfn SEO) n\u1ebfu l\u00e0m t\u1ed1t s\u1ebd gi\u00fap b\u1ea1n gia t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb m\u00e1y t\u00ecm ki\u1ebfm. Tuy nhi\u00ean h\u1ea7u h\u1ebft c\u00e1c k\u1ef9 thu\u1eadt SEO audit v\u01b0\u1edbng v\u00e0o hai v\u1ea5n \u0111\u1ec1 sau: Ch\u00fang QU\u00c1 K\u1ef8 THU\u1eacT \u0111\u1ebfn m\u1ee9c l\u00e0m nhi\u1ec1u ng\u01b0\u1eddi &hellip;<\/p>\n","protected":false},"author":1,"featured_media":10171,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO Audit l\u00e0 g\u00ec &amp; 16 b\u01b0\u1edbc \u0111\u1ec3 c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng c\u1ee7a b\u1ea1n tr\u00ean Google &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/seo-audit\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Audit l\u00e0 g\u00ec &amp; 16 b\u01b0\u1edbc \u0111\u1ec3 c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng c\u1ee7a b\u1ea1n tr\u00ean Google &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"SEO audit (ki\u1ec3m tra c\u00e1c y\u1ebfu t\u1ed1 k\u1ef9 thu\u1eadt c\u1ee7a website li\u00ean quan \u0111\u1ebfn SEO) n\u1ebfu l\u00e0m t\u1ed1t s\u1ebd gi\u00fap b\u1ea1n gia t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb m\u00e1y t\u00ecm ki\u1ebfm. 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