{"id":7681,"date":"2018-03-09T10:23:24","date_gmt":"2018-03-09T10:23:24","guid":{"rendered":"https:\/\/kiencang.net\/?p=7681"},"modified":"2023-07-23T18:53:32","modified_gmt":"2023-07-23T11:53:32","slug":"the-tieu-de-seo","status":"publish","type":"post","link":"https:\/\/kiencang.net\/the-tieu-de-seo\/","title":{"rendered":"C\u00e1ch vi\u1ebft th\u1ebb ti\u00eau \u0111\u1ec1 (SEO title tag) ho\u00e0n h\u1ea3o qua 4 b\u01b0\u1edbc"},"content":{"rendered":"\n<p>Vi\u1ebft ti\u00eau \u0111\u1ec1 t\u1ed1t l\u00e0 <a href=\"https:\/\/kiencang.net\/viet-bai-chuan-seo\/\">m\u1eb9o vi\u1ebft b\u00e0i chu\u1ea9n SEO<\/a> r\u1ea5t quan tr\u1ecdng. H\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi t\u1ea1o ra th\u1ebb ti\u00eau \u0111\u1ec1 kh\u00e1 \u0111\u01a1n gi\u1ea3n. Li\u1ec7u c\u00f3 c\u00e1ch n\u00e0o \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m cho n\u00f3 hay h\u01a1n kh\u00f4ng?<\/p>\n\n\n\n<p>S\u1ef1 th\u1ef1c l\u00e0, th\u1ebb ti\u00eau \u0111\u1ec1 c\u00f3 nhi\u1ec1u ti\u1ec1m n\u0103ng (v\u00e0 gi\u00e1 tr\u1ecb SEO) h\u01a1n h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi ngh\u0129.<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, h\u00e3y nh\u00ecn hai th\u1ebb ti\u00eau \u0111\u1ec1 sau (di chu\u1ed9t v\u00e0o \u1ea3nh \u0111\u1ec3 th\u1ea5y r\u00f5 h\u01a1n):<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/the-tieu-de-cu.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"54\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/the-tieu-de-cu.png\" alt=\"th\u1ebb ti\u00eau \u0111\u1ec1 c\u0169\" class=\"wp-image-7683\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/the-tieu-de-cu.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/the-tieu-de-cu-300x18.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/the-tieu-de-cu-768x46.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/the-tieu-de-cu-585x35.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><figcaption class=\"wp-element-caption\">Ngh\u0129a l\u00e0 theo d\u00f5i th\u1ee9 h\u1ea1ng<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/su-khac-nhau-giua-hai-the-tieu-de.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"57\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/su-khac-nhau-giua-hai-the-tieu-de.png\" alt=\"s\u1ef1 kh\u00e1c nhau gi\u1eefa hai th\u1ebb ti\u00eau \u0111\u1ec1\" class=\"wp-image-7682\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/su-khac-nhau-giua-hai-the-tieu-de.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/su-khac-nhau-giua-hai-the-tieu-de-300x19.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/su-khac-nhau-giua-hai-the-tieu-de-768x49.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/su-khac-nhau-giua-hai-the-tieu-de-585x37.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><figcaption class=\"wp-element-caption\">Theo d\u00f5i th\u1ee9 h\u1ea1ng b\u1edfi Ahrefs: Ki\u1ec3m tra &amp; theo d\u00f5i th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a<\/figcaption><\/figure><\/div>\n\n\n<p>H\u00ecnh \u1ea3nh b\u00ean d\u01b0\u1edbi cho th\u1ea5y \u0111i\u1ec1u g\u00ec x\u1ea3y ra v\u1edbi l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean khi ch\u00fang t\u00f4i thay \u0111\u1ed5i th\u1ebb ti\u00eau \u0111\u1ec1 c\u1ee7a b\u00e0i vi\u1ebft Rank Tracker t\u1eeb d\u1ea1ng c\u0169 (c\u00e1i \u1edf tr\u00ean) sang d\u1ea1ng m\u1edbi (c\u00e1i \u1edf d\u01b0\u1edbi):<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/tieu-de-moi-tang-traffic.png\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"192\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/tieu-de-moi-tang-traffic.png\" alt=\"ti\u00eau \u0111\u1ec1 m\u1edbi l\u00e0m t\u0103ng traffic\" class=\"wp-image-7685\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/tieu-de-moi-tang-traffic.png 620w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/tieu-de-moi-tang-traffic-300x93.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/tieu-de-moi-tang-traffic-585x181.png 585w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/figure><\/div>\n\n\n<p>N\u00f3 \u0111\u00e3 t\u0103ng l\u00ean \u0111\u1ebfn 37%.<\/p>\n\n\n\n<p><em>L\u01afU \u00dd. Ch\u00fang t\u00f4i th\u1eeba nh\u1eadn r\u1eb1ng c\u00f3 nhi\u1ec1u bi\u1ebfn tham gia \u1edf \u0111\u00e2y. Ch\u00fang t\u00f4i ch\u1eafc ch\u1eafn kh\u00f4ng n\u00f3i r\u1eb1ng s\u1ef1 thay \u0111\u1ed5i th\u1ebb ti\u00eau \u0111\u1ec1 \u0111\u00f3ng g\u00f3p ho\u00e0n to\u00e0n v\u00e0o s\u1ef1 gia t\u0103ng n\u00e0y. Nh\u01b0ng ch\u00fang t\u00f4i cho r\u1eb1ng r\u00f5 r\u00e0ng n\u00f3 c\u00f3 \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c<\/em>.<\/p>\n\n\n\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, t\u00f4i s\u1ebd \u0111\u1ec1 c\u1eadp \u0111\u1ebfn t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n bi\u1ebft v\u1ec1 SEO th\u1ebb ti\u00eau \u0111\u1ec1. T\u00f4i s\u1ebd c\u00f9ng v\u1edbi b\u1ea1n \u0111i qua 4 b\u01b0\u1edbc x\u1eed l\u00fd \u0111\u1ec3 t\u1ea1o ra th\u1ebb ti\u00eau \u0111\u1ec1 c\u00f3 hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p>N\u00e0o ch\u00fang ta c\u00f9ng b\u1eaft \u0111\u1ea7u.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d744d43dd\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d744d43dd\"  type=\"checkbox\" id=\"item-6577d744d43dd\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/the-tieu-de-seo\/#The_tieu_de_SEO_la_gi_Va_tai_sao_no_lai_quan_trong\" title=\"Th\u1ebb ti\u00eau \u0111\u1ec1 SEO l\u00e0 g\u00ec? V\u00e0 t\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng?\">Th\u1ebb ti\u00eau \u0111\u1ec1 SEO l\u00e0 g\u00ec? V\u00e0 t\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/the-tieu-de-seo\/#Su_khac_nhau_giua_the_tieu_de_va_the_H1_la_gi\" title=\"S\u1ef1 kh\u00e1c nhau gi\u1eefa th\u1ebb ti\u00eau \u0111\u1ec1 v\u00e0 th\u1ebb H1 l\u00e0 g\u00ec?\">S\u1ef1 kh\u00e1c nhau gi\u1eefa th\u1ebb ti\u00eau \u0111\u1ec1 v\u00e0 th\u1ebb H1 l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/the-tieu-de-seo\/#Huong_dan_nhanh_ve_mot_so_quy_tac_cua_the_tieu_de\" title=\"H\u01b0\u1edbng d\u1eabn nhanh v\u1ec1 m\u1ed9t s\u1ed1 quy t\u1eafc c\u1ee7a th\u1ebb ti\u00eau \u0111\u1ec1\">H\u01b0\u1edbng d\u1eabn nhanh v\u1ec1 m\u1ed9t s\u1ed1 quy t\u1eafc c\u1ee7a th\u1ebb ti\u00eau \u0111\u1ec1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/the-tieu-de-seo\/#Buoc_1_Tim_tu_khoa_CHINH_ma_ban_nham_den\" title=\"B\u01b0\u1edbc 1. T\u00ecm t\u1eeb kh\u00f3a CH\u00cdNH m\u00e0 b\u1ea1n nh\u1eafm \u0111\u1ebfn\">B\u01b0\u1edbc 1. T\u00ecm t\u1eeb kh\u00f3a CH\u00cdNH m\u00e0 b\u1ea1n nh\u1eafm \u0111\u1ebfn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/the-tieu-de-seo\/#Buoc_2_Tim_cac_bien_the_DUOI_DAI_cho_tu_khoa_chinh\" title=\"B\u01b0\u1edbc 2: T\u00ecm c\u00e1c bi\u1ebfn th\u1ec3 \u0110U\u00d4I D\u00c0I cho t\u1eeb kh\u00f3a ch\u00ednh\">B\u01b0\u1edbc 2: T\u00ecm c\u00e1c bi\u1ebfn th\u1ec3 \u0110U\u00d4I D\u00c0I cho t\u1eeb kh\u00f3a ch\u00ednh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kiencang.net\/the-tieu-de-seo\/#Buoc_3_Phac_thao_the_tieu_de_CO_BAN\" title=\"B\u01b0\u1edbc 3. Ph\u00e1c th\u1ea3o th\u1ebb ti\u00eau \u0111\u1ec1 C\u01a0 B\u1ea2N\">B\u01b0\u1edbc 3. Ph\u00e1c th\u1ea3o th\u1ebb ti\u00eau \u0111\u1ec1 C\u01a0 B\u1ea2N<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kiencang.net\/the-tieu-de-seo\/#Buoc_4_Xem_xet_xem_noi_dung_cua_ban_co_gi_doc_dao_khong_va_noi_cho_moi_nguoi_biet_ve_dieu_do\" title=\"B\u01b0\u1edbc 4. Xem x\u00e9t xem n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 g\u00ec \u0111\u1ed9c \u0111\u00e1o kh\u00f4ng (v\u00e0 n\u00f3i cho m\u1ecdi ng\u01b0\u1eddi bi\u1ebft v\u1ec1 \u0111i\u1ec1u \u0111\u00f3)\">B\u01b0\u1edbc 4. Xem x\u00e9t xem n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 g\u00ec \u0111\u1ed9c \u0111\u00e1o kh\u00f4ng (v\u00e0 n\u00f3i cho m\u1ecdi ng\u01b0\u1eddi bi\u1ebft v\u1ec1 \u0111i\u1ec1u \u0111\u00f3)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/kiencang.net\/the-tieu-de-seo\/#Duoi_day_la_nhung_dieu_ban_can_lam_mot_khi_ban_duoc_xep_hang_trong_top10\" title=\"D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec1u b\u1ea1n c\u1ea7n l\u00e0m m\u1ed9t khi b\u1ea1n \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng trong top10\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec1u b\u1ea1n c\u1ea7n l\u00e0m m\u1ed9t khi b\u1ea1n \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng trong top10<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/kiencang.net\/the-tieu-de-seo\/#1_TOM_BAT_nguoi_doc_bang_cach_them_CAM_XUC_vao_the_tieu_de_cua_ban\" title=\"1. T\u00d3M B\u1eaeT ng\u01b0\u1eddi \u0111\u1ecdc b\u1eb1ng c\u00e1ch th\u00eam C\u1ea2M X\u00daC v\u00e0o th\u1ebb ti\u00eau \u0111\u1ec1 c\u1ee7a b\u1ea1n\">1. T\u00d3M B\u1eaeT ng\u01b0\u1eddi \u0111\u1ecdc b\u1eb1ng c\u00e1ch th\u00eam C\u1ea2M X\u00daC v\u00e0o th\u1ebb ti\u00eau \u0111\u1ec1 c\u1ee7a b\u1ea1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/kiencang.net\/the-tieu-de-seo\/#2_Them_ngoac_vuongngoac_don\" title=\"2. Th\u00eam ngo\u1eb7c vu\u00f4ng\/ngo\u1eb7c \u0111\u01a1n\">2. Th\u00eam ngo\u1eb7c vu\u00f4ng\/ngo\u1eb7c \u0111\u01a1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/kiencang.net\/the-tieu-de-seo\/#3_Su_dung_%E2%80%9Ckhoang_trong_to_mo%E2%80%9D_de_hap_dan_click\" title=\"3. S\u1eed d\u1ee5ng &#8220;kho\u1ea3ng tr\u1ed1ng t\u00f2 m\u00f2&#8221; \u0111\u1ec3 h\u1ea5p d\u1eabn click\">3. S\u1eed d\u1ee5ng &#8220;kho\u1ea3ng tr\u1ed1ng t\u00f2 m\u00f2&#8221; \u0111\u1ec3 h\u1ea5p d\u1eabn click<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/kiencang.net\/the-tieu-de-seo\/#4_Dua_tu_khoa_cua_ban_ra_truoc\" title=\"4. \u0110\u01b0a t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n ra tr\u01b0\u1edbc\">4. \u0110\u01b0a t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n ra tr\u01b0\u1edbc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/kiencang.net\/the-tieu-de-seo\/#Tao_the_tieu_de_tu_dong_lam_the_nao_de_co_duoc_the_tieu_de_HOAN_HAO_cho_san_pham_va_thu_muc_voi_so_luong_lon\" title=\"T\u1ea1o th\u1ebb ti\u00eau \u0111\u1ec1 t\u1ef1 \u0111\u1ed9ng: l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u1ebb ti\u00eau \u0111\u1ec1 HO\u00c0N H\u1ea2O cho s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0 m\u1ee5c (v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn)\">T\u1ea1o th\u1ebb ti\u00eau \u0111\u1ec1 t\u1ef1 \u0111\u1ed9ng: l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u1ebb ti\u00eau \u0111\u1ec1 HO\u00c0N H\u1ea2O cho s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0 m\u1ee5c (v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/kiencang.net\/the-tieu-de-seo\/#Meo_Hay_chinh_sua_cac_trang_quan_trong_hieu_qua_nhat\" title=\"M\u1eb9o: H\u00e3y ch\u1ec9nh s\u1eeda c\u00e1c trang quan tr\u1ecdng, hi\u1ec7u qu\u1ea3 nh\u1ea5t\">M\u1eb9o: H\u00e3y ch\u1ec9nh s\u1eeda c\u00e1c trang quan tr\u1ecdng, hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/kiencang.net\/the-tieu-de-seo\/#Tai_sao_Google_viet_lai_the_tieu_de_cua_toi\" title=\"T\u1ea1i sao Google vi\u1ebft l\u1ea1i th\u1ebb ti\u00eau \u0111\u1ec1 c\u1ee7a t\u00f4i?\">T\u1ea1i sao Google vi\u1ebft l\u1ea1i th\u1ebb ti\u00eau \u0111\u1ec1 c\u1ee7a t\u00f4i?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/kiencang.net\/the-tieu-de-seo\/#1_Google_nghi_the_tieu_de_cua_ban_co_van_de\" title=\"1. Google ngh\u0129 th\u1ebb ti\u00eau \u0111\u1ec1 c\u1ee7a b\u1ea1n c\u00f3 v\u1ea5n \u0111\u1ec1\">1. Google ngh\u0129 th\u1ebb ti\u00eau \u0111\u1ec1 c\u1ee7a b\u1ea1n c\u00f3 v\u1ea5n \u0111\u1ec1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/kiencang.net\/the-tieu-de-seo\/#2_Google_nghi_day_la_tieu_de_thich_hop_hon_cho_mot_truy_van_cu_the\" title=\"2. Google ngh\u0129 \u0111\u1ea5y l\u00e0 ti\u00eau \u0111\u1ec1 th\u00edch h\u1ee3p h\u01a1n cho m\u1ed9t truy v\u1ea5n c\u1ee5 th\u1ec3\">2. Google ngh\u0129 \u0111\u1ea5y l\u00e0 ti\u00eau \u0111\u1ec1 th\u00edch h\u1ee3p h\u01a1n cho m\u1ed9t truy v\u1ea5n c\u1ee5 th\u1ec3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/kiencang.net\/the-tieu-de-seo\/#3_Google_xem_xet_van_ban_neo_cua_cac_lien_ket_ma_ban_co_duoc_de_xac_dinh_chu_de\" title=\"3. Google xem x\u00e9t v\u0103n b\u1ea3n neo c\u1ee7a c\u00e1c li\u00ean k\u1ebft m\u00e0 b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u1ee7 \u0111\u1ec1\">3. Google xem x\u00e9t v\u0103n b\u1ea3n neo c\u1ee7a c\u00e1c li\u00ean k\u1ebft m\u00e0 b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u1ee7 \u0111\u1ec1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/kiencang.net\/the-tieu-de-seo\/#Toi_co_the_bat_Google_dung_viec_viet_lai_the_tieu_de_cua_minh_duoc_khong\" title=\"T\u00f4i c\u00f3 th\u1ec3 b\u1eaft Google d\u1eebng vi\u1ec7c vi\u1ebft l\u1ea1i th\u1ebb ti\u00eau \u0111\u1ec1 c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c kh\u00f4ng?\">T\u00f4i c\u00f3 th\u1ec3 b\u1eaft Google d\u1eebng vi\u1ec7c vi\u1ebft l\u1ea1i th\u1ebb ti\u00eau \u0111\u1ec1 c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c kh\u00f4ng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/kiencang.net\/the-tieu-de-seo\/#Mot_vai_suy_nghi_cuoi_cung\" title=\"M\u1ed9t v\u00e0i suy ngh\u0129 cu\u1ed1i c\u00f9ng\">M\u1ed9t v\u00e0i suy ngh\u0129 cu\u1ed1i c\u00f9ng<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"th\u1ebb-tieu-d\u1ec1-seo-la-gi-va-t\u1ea1i-sao-no-l\u1ea1i-quan-tr\u1ecdng\"><span class=\"ez-toc-section\" id=\"The_tieu_de_SEO_la_gi_Va_tai_sao_no_lai_quan_trong\"><\/span>Th\u1ebb ti\u00eau \u0111\u1ec1 SEO l\u00e0 g\u00ec? V\u00e0 t\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Th\u1ebb ti\u00eau \u0111\u1ec1 l\u00e0 ph\u1ea7n t\u1eed HTML \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng d\u00e0nh ri\u00eang cho ti\u00eau \u0111\u1ec1 c\u1ee7a m\u1ed9t trang web.<\/p>\n\n\n\n<p>N\u00f3 tr\u00f4ng gi\u1ed1ng nh\u01b0 sau \u1edf d\u1ea1ng th\u00f4:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/vi-du-ve-the-tieu-de.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"27\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/vi-du-ve-the-tieu-de.png\" alt=\"v\u00ed d\u1ee5 v\u1ec1 th\u1ebb ti\u00eau \u0111\u1ec1\" class=\"wp-image-7686\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/vi-du-ve-the-tieu-de.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/vi-du-ve-the-tieu-de-300x9.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/vi-du-ve-the-tieu-de-768x23.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/vi-du-ve-the-tieu-de-585x18.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n<p>(N\u1ebfu ch\u01b0a bao gi\u1edd th\u1ea5y th\u1ebb n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 nh\u1ea5n Ctrl + U n\u1ebfu d\u00f9ng Google Chorme, khi xem m\u1ed9t trang b\u1ea5t k\u1ef3 v\u00e0 nh\u1ea5n Ctrl + F \u0111\u1ec3 t\u00ecm <a href=\"https:\/\/kiencang.net\/the-title-trong-html\/\" target=\"_blank\" rel=\"noreferrer noopener\">th\u1ebb title<\/a>)<\/p>\n\n\n\n<p>C\u00f4ng vi\u1ec7c quan tr\u1ecdng nh\u1ea5t c\u1ee7a n\u00f3 l\u00e0 b\u00e1o cho ng\u01b0\u1eddi gh\u00e9 th\u0103m v\u00e0 m\u00e1y t\u00ecm ki\u1ebfm bi\u1ebft h\u1ecd c\u00f3 th\u1ec3 mong ch\u1edd n\u1ed9i dung g\u00ec t\u1eeb trang web (d\u01b0\u1edbi d\u1ea1ng ng\u1eafn g\u1ecdn nh\u1ea5t c\u00f3 th\u1ec3).<\/p>\n\n\n\n<p>Kh\u00f4ng nh\u1eefng th\u1ebf, th\u1ebb ti\u00eau \u0111\u1ec1 th\u01b0\u1eddng hi\u1ec3n th\u1ecb ra tr\u00ean SERPs (Search Engine Results Pages \/ Trang k\u1ebft qu\u1ea3 m\u00e1y t\u00ecm ki\u1ebfm tr\u1ea3 v\u1ec1, ch\u00ednh l\u00e0 10 k\u1ebft qu\u1ea3 \u0111\u1ea7u ti\u00ean theo m\u1eb7c \u0111\u1ecbnh \u1edf Google, ti\u1ebfp \u0111\u00f3 l\u00e0 c\u00e1c trang 2, trang 3&#8230;)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/the-tieu-de-may-tim-kiem.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"129\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/the-tieu-de-may-tim-kiem.png\" alt=\"th\u1ebb ti\u00eau \u0111\u1ec1 hi\u1ec3n th\u1ecb tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm\" class=\"wp-image-7687\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/the-tieu-de-may-tim-kiem.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/the-tieu-de-may-tim-kiem-300x43.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/the-tieu-de-may-tim-kiem-768x110.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/the-tieu-de-may-tim-kiem-585x84.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n<p>V\u00e0 khi trang\/b\u00e0i \u0111\u0103ng \u0111\u01b0\u1ee3c chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i&#8230;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/the-tieu-de-mang-xa-hoi.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"726\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/the-tieu-de-mang-xa-hoi.png\" alt=\"th\u1ebb ti\u00eau \u0111\u1ec1 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i\" class=\"wp-image-7688\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/the-tieu-de-mang-xa-hoi.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/the-tieu-de-mang-xa-hoi-300x242.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/the-tieu-de-mang-xa-hoi-768x620.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/the-tieu-de-mang-xa-hoi-585x472.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n<p>\u0110i\u1ec1u c\u1ed1t y\u1ebfu l\u00e0 th\u1ebb ti\u00eau \u0111\u1ec1 l\u00f4i cu\u1ed1n ng\u01b0\u1eddi d\u00f9ng click v\u00e0o b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n t\u1eeb SERPs (ho\u1eb7c b\u1ea5t c\u1ee9 n\u01a1i n\u00e0o n\u00f3 c\u00f3 m\u1eb7t).<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 hai l\u00fd do n\u1eefa gi\u1ea3i th\u00edch t\u1ea1i sao th\u1ebb ti\u00eau \u0111\u1ec1 l\u1ea1i quan tr\u1ecdng:<\/p>\n\n\n\n<ul>\n<li><strong>\u1ea4n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean<\/strong>: Th\u1ebb ti\u00eau \u0111\u1ec1 c\u1ee7a b\u1ea1n th\u01b0\u1eddng l\u00e0 th\u1ee9 \u0111\u1ea7u ti\u00ean ng\u01b0\u1eddi gh\u00e9 th\u0103m ti\u1ec1m n\u0103ng s\u1ebd ch\u00fa \u00fd khi h\u1ecd th\u1ef1c hi\u1ec7n t\u00ecm ki\u1ebfm. V\u00ec th\u1ebf \u0111\u00e2y l\u00e0 c\u01a1 h\u1ed9i c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean theo h\u01b0\u1edbng t\u00edch c\u1ef1c;<\/li>\n\n\n\n<li><strong>\u0110\u00f2n b\u1ea9y th\u01b0\u01a1ng hi\u1ec7u<\/strong>: M\u1ecdi ng\u01b0\u1eddi tin t\u01b0\u1edfng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng trong ng\u00e0nh c\u1ee7a m\u00ecnh, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n hi\u1ec3n th\u1ecb n\u1ed5i b\u1eadt th\u01b0\u01a1ng hi\u1ec7u trong th\u1ebb ti\u00eau \u0111\u1ec1. M\u1ed9t l\u1ea7n n\u1eefa, \u0111i\u1ec1u n\u00e0y l\u00f4i cu\u1ed1n click v\u00e0 d\u1eabn \u0111\u1ebfn nhi\u1ec1u traffic h\u01a1n (b\u1ea1n s\u1ebd hi\u1ec3u \u0111i\u1ec1u n\u00e0y h\u01a1n trong c\u00e1c gi\u1ea3i th\u00edch b\u00ean d\u01b0\u1edbi).<\/li>\n<\/ul>\n\n\n\n<p>V\u00e0 \u0111\u1eebng qu\u00ean r\u1eb1ng Google (v\u00e0 c\u00e1c m\u00e1y t\u00ecm ki\u1ebfm kh\u00e1c) nh\u00ecn v\u00e0o th\u1ebb ti\u00eau \u0111\u1ec1 c\u1ee7a b\u1ea1n b\u00ean c\u1ea1nh nh\u1eefng y\u1ebfu t\u1ed1 kh\u00e1c, \u0111\u1ec3 hi\u1ec3u \u00fd ngh\u0129a n\u1ed9i dung.<\/p>\n\n\n\n<p>\u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 l\u00fd do gi\u1ea3i th\u00edch v\u00ec sao c\u00f3 m\u1ed1i t\u01b0\u01a1ng quan nh\u1ecf gi\u1eefa vi\u1ec7c s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a trong th\u1ebb ti\u00eau \u0111\u1ec1 v\u00e0 th\u1ee9 h\u1ea1ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/04-in-title-1.png\" alt=\"t\u1eeb kh\u00f3a trong th\u1ebb ti\u00eau \u0111\u1ec1\"\/><\/figure><\/div>\n\n\n<p><em>L\u01afU \u00dd. T\u01b0\u01a1ng quan # nh\u00e2n qu\u1ea3, m\u1ed1i t\u01b0\u01a1ng quan 0,0496 th\u1ef1c s\u1ef1 l\u00e0 r\u1ea5t nh\u1ecf cho n\u00ean b\u1ea1n ph\u1ea3i c\u00f3 th\u00eam ni\u1ec1m tin. D\u00f9 th\u1ebf n\u00e0o, t\u00f4i kh\u00f4ng c\u00f3 \u00fd n\u00f3i r\u1eb1ng b\u1ea1n c\u1ea7n m\u1ed9t t\u1eeb kh\u00f3a kh\u1edbp ch\u00ednh x\u00e1c ho\u00e0n to\u00e0n trong th\u1ebb ti\u00eau \u0111\u1ec1. B\u1ea1n kh\u00f4ng c\u1ea7n l\u00e0m v\u1eady. K\u1ec3 t\u1eeb khi Google \u0111\u01b0a ra thu\u1eadt to\u00e1n Hummingbird, c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm n\u00e0y \u0111\u1ee7 th\u00f4ng minh \u0111\u1ec3 hi\u1ec3u c\u00e1c t\u1eeb \u0111\u1ed3ng ngh\u0129a v\u00e0 &#8220;c\u00e1c lo\u1ea1i t\u00ecm ki\u1ebfm ki\u1ec3u h\u1ed9i tho\u1ea1i\/n\u00f3i chuy\u1ec7n&#8221;.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"s\u1ef1-khac-nhau-gi\u1eefa-th\u1ebb-tieu-d\u1ec1-va-th\u1ebb-h1-la-gi\"><span class=\"ez-toc-section\" id=\"Su_khac_nhau_giua_the_tieu_de_va_the_H1_la_gi\"><\/span>S\u1ef1 kh\u00e1c nhau gi\u1eefa th\u1ebb ti\u00eau \u0111\u1ec1 v\u00e0 th\u1ebb H1 l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u1ed9t c\u00e1ch ng\u1eafn g\u1ecdn, <em>ch\u00fang ho\u00e0n to\u00e0n kh\u00e1c nhau<\/em> &#8211; ch\u00fang l\u00e0 nh\u1eefng th\u1ebb ri\u00eang bi\u1ec7t c\u1ee7a HTML.<\/p>\n\n\n\n<p>S\u1ef1 nh\u1ea7m l\u1eabn ph\u00e1t sinh b\u1edfi v\u00ec th\u1ebb ti\u00eau \u0111\u1ec1 (title tag) v\u00e0 <a href=\"https:\/\/kiencang.net\/the-h1-h6-html\/\">th\u1ebb H1<\/a> (H1 tag) th\u01b0\u1eddng gi\u1ed1ng nhau.<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, \u0111\u00e2y l\u00e0 th\u1ebb H1 t\u1eeb b\u00e0i vi\u1ebft c\u1ee7a t\u00f4i.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/the-h1-seo.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"36\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/the-h1-seo.png\" alt=\"th\u1ebb h1 seo\" class=\"wp-image-7690\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/the-h1-seo.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/the-h1-seo-300x12.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/the-h1-seo-768x31.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/the-h1-seo-585x23.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n<p>T\u1eeb quan \u0111i\u1ec3m n\u1ed9i dung, n\u00f3 gi\u1ed1ng y nh\u01b0 th\u1ebb ti\u00eau \u0111\u1ec1.<\/p>\n\n\n\n<p>C\u00e1ch th\u1ee9c n\u00e0y l\u00e0 th\u1ef1c h\u00e0nh ti\u00eau chu\u1ea9n cho h\u1ea7u h\u1ebft c\u00e1c trang web c\u0169ng nh\u01b0 vi\u1ec7c n\u00f3 gi\u00fap n\u1ed9i dung tr\u1edf n\u00ean r\u00f5 r\u00e0ng v\u00e0 nh\u1ea5t qu\u00e1n. N\u1ebfu ng\u01b0\u1eddi d\u00f9ng click t\u1eeb trang SERPs v\u00ec th\u1ea5y m\u1ed9t ti\u00eau \u0111\u1ec1 c\u1ee5 th\u1ec3 h\u1ea5p d\u1eabn h\u1ecd, th\u00ec h\u1ecd c\u0169ng mong r\u1eb1ng khi truy c\u1eadp trang web s\u1ebd c\u00f3 c\u00f9ng ti\u00eau \u0111\u1ec1 \u0111\u00f3 ho\u1eb7c \u00edt nh\u1ea5t th\u00ec c\u0169ng t\u01b0\u01a1ng t\u1ef1.<\/p>\n\n\n\n<p>V\u1eady th\u00ec l\u00e0m th\u1ebf n\u00e0o b\u1ea1n bi\u1ebft s\u1ef1 kh\u00e1c bi\u1ec7t?<\/p>\n\n\n\n<p>M\u1ed9t c\u00e1ch ng\u1eafn g\u1ecdn, th\u1ebb ti\u00eau \u0111\u1ec1 l\u00e0 c\u00e1i hi\u1ec3n th\u1ecb tr\u00ean SERPs ho\u1eb7c khi n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c chia s\u1ebb tr\u00ean b\u1ea5t k\u1ef3 n\u1ec1n t\u1ea3ng (platform) n\u00e0o. Ng\u01b0\u1ee3c l\u1ea1i, th\u1ebb H1 l\u00e0 c\u00e1i hi\u1ec3n th\u1ecb &#8220;ti\u00eau \u0111\u1ec1&#8221; tr\u00ean trang th\u1ef1c s\u1ef1 (khi ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o trang web c\u1ee7a b\u1ea1n).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/h1-tag-seo-tips.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"183\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/h1-tag-seo-tips.png\" alt=\"H1 SEO title\" class=\"wp-image-7691\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/h1-tag-seo-tips.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/h1-tag-seo-tips-300x61.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/h1-tag-seo-tips-768x156.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/h1-tag-seo-tips-585x119.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n<p>B\u1ea1n \u0111\u1eebng nh\u1ea7m l\u1eabn v\u1edbi ti\u00eau \u0111\u1ec1 hi\u1ec3n th\u1ecb tr\u00ean tab c\u1ee7a tr\u00ecnh duy\u1ec7t &#8211; \u0111\u1ea5y l\u00e0 th\u1ebb ti\u00eau \u0111\u1ec1 (title tag) ch\u1ee9 kh\u00f4ng ph\u1ea3i th\u1ebb H1 (H1 tag) \u0111\u00e2u nh\u00e9.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/the-tieu-de-tren-tab-trinh-duyet.png\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"68\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/the-tieu-de-tren-tab-trinh-duyet.png\" alt=\"th\u1ebb ti\u00eau \u0111\u1ec1 tr\u00ean tab tr\u00ecnh duy\u1ec7t\" class=\"wp-image-7692\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/the-tieu-de-tren-tab-trinh-duyet.png 500w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/the-tieu-de-tren-tab-trinh-duyet-300x41.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/figure><\/div>\n\n\n<p>V\u1eady l\u00e0 gi\u1edd b\u1ea1n \u0111\u00e3 hi\u1ec3u \u0111\u01b0\u1ee3c th\u1ebb ti\u00eau \u0111\u1ec1 l\u00e0 g\u00ec v\u00e0 n\u00f3 quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0o, gi\u1edd h\u00e3y n\u00f3i v\u1ec1 c\u00e1ch l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 vi\u1ebft n\u00f3 th\u1eadt t\u1ed1t.<\/p>\n\n\n\n<p>Nh\u01b0ng tr\u01b0\u1edbc h\u1ebft, h\u00e3y xem m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 c\u01a1 b\u1ea3n \u0111\u00e3 n\u00e0o&#8230;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h\u01b0\u1edbng-d\u1eabn-nhanh-v\u1ec1-m\u1ed9t-s\u1ed1-quy-t\u1eafc-c\u1ee7a-th\u1ebb-tieu-d\u1ec1\"><span class=\"ez-toc-section\" id=\"Huong_dan_nhanh_ve_mot_so_quy_tac_cua_the_tieu_de\"><\/span>H\u01b0\u1edbng d\u1eabn nhanh v\u1ec1 m\u1ed9t s\u1ed1 quy t\u1eafc c\u1ee7a th\u1ebb ti\u00eau \u0111\u1ec1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>B\u1ea1n \u0111\u00e3 bao gi\u1edd nh\u00ecn th\u1ea5y k\u1ebft qu\u1ea3 nh\u01b0 n\u00e0y tr\u00ean trang SERPs ch\u01b0a (\u0111\u1ec3 \u00fd \u0111\u1ebfn d\u1ea5u ba ch\u1ea5m &#8230;)?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/paleo-diet-title-tag.png\"><img loading=\"lazy\" decoding=\"async\" width=\"899\" height=\"95\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/paleo-diet-title-tag.png\" alt=\"th\u1ebb ti\u00eau \u0111\u1ec1 b\u1ecb c\u1eaft ng\u1eafn\" class=\"wp-image-7693\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/paleo-diet-title-tag.png 899w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/paleo-diet-title-tag-300x32.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/paleo-diet-title-tag-768x81.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/paleo-diet-title-tag-585x62.png 585w\" sizes=\"(max-width: 899px) 100vw, 899px\" \/><\/a><\/figure><\/div>\n\n\n<p>C\u00e1i n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 th\u1ebb ti\u00eau \u0111\u1ec1 \u0111\u00e3 b\u1ecb c\u1eaft ng\u1eafn.<\/p>\n\n\n\n<p>Google b\u1eaft \u0111\u1ea7u c\u1eaft ng\u1eafn th\u1ebb ti\u00eau \u0111\u1ec1 tr\u00ean SERPs sau kho\u1ea3ng t\u1eeb 50 &#8211; 60 k\u00fd t\u1ef1. (\u00c0 v\u00e2ng, th\u1ef1c t\u1ebf th\u00ec n\u00f3 d\u1ef1a tr\u00ean \u0111\u1ed9 d\u00e0i pixel, nh\u01b0ng quy t\u1eafc 50 &#8211; 60 k\u00fd t\u1ef1 th\u1ef1c s\u1ef1 r\u1ea5t t\u1ed1t v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n l\u00e0 c\u00e1ch nh\u1edb con s\u1ed1 pixel). V\u00ec v\u1eady h\u00e3y gi\u1eef ti\u00eau \u0111\u1ec1 c\u1ee7a b\u1ea1n quanh \u0111\u1ed9 d\u00e0i n\u00e0y.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra th\u1ebb ti\u00eau \u0111\u1ec1 c\u1ee7a b\u1ea1n v\u1edbi <a href=\"https:\/\/www.portent.com\/serp-preview-tool\" target=\"_blank\" rel=\"noopener noreferrer\">Portents SERP preview tool<\/a> &#8211; n\u00f3 s\u1ebd ph\u00e2n t\u00edch t\u1ed5ng s\u1ed1 pixels trong ti\u00eau \u0111\u1ec1.<\/p>\n\n\n\n<p>C\u00f2n v\u1ec1 c\u00e1i n\u00e0y th\u00ec sao?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/paleo-diet-all-caps-mockup.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"63\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/paleo-diet-all-caps-mockup.png\" alt=\"th\u1ebb ti\u00eau \u0111\u1ec1 vi\u1ebft hoa to\u00e0n b\u1ed9\" class=\"wp-image-7695\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/paleo-diet-all-caps-mockup.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/paleo-diet-all-caps-mockup-300x21.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/paleo-diet-all-caps-mockup-768x54.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/paleo-diet-all-caps-mockup-585x41.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n<p>C\u00f3 l\u1ebd kh\u00f4ng b\u1ecb c\u1eaft ng\u1eafn.<\/p>\n\n\n\n<p>Vi\u1ebft hoa t\u1ea5t c\u1ea3 ch\u1eef c\u00e1i kh\u00f4ng ph\u1ea3i l\u00e0 quy t\u1eafc t\u1ed1t khi li\u00ean quan \u0111\u1ebfn th\u1ebb ti\u00eau \u0111\u1ec1. V\u00e0 th\u00e0nh th\u1ef1c th\u00ec, t\u00f4i kh\u00f4ng bao gi\u1edd nh\u00ecn v\u00e0o ti\u00eau \u0111\u1ec1 VI\u1ebeT HOA TO\u00c0N B\u1ed8 tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm (ho\u1eb7c b\u1ea5t k\u1ef3 n\u01a1i n\u00e0o kh\u00e1c).<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 2 \u0111i\u1ec1u ch\u00fang t\u00f4i khuy\u00ean b\u1ea1n n\u00ean th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u1ecbnh d\u1ea1ng cho th\u1ebb ti\u00eau \u0111\u1ec1:<\/p>\n\n\n\n<ul>\n<li><strong>Tr\u01b0\u1eddng h\u1ee3p c\u00e2u<\/strong>: Vi\u1ebft hoa ch\u1eef c\u00e1i \u0111\u1ea7u ti\u00ean c\u1ee7a t\u1eeb \u0111\u1ea7u ti\u00ean (l\u1ea5y v\u00ed d\u1ee5, &#8220;Dwell time: is it really a ranking factor? (and if so, should you care?) \/ Dwell time: n\u00f3 c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 d\u00f9ng \u0111\u1ec3 x\u1ebfp h\u1ea1ng? (v\u00e0 n\u1ebfu c\u00f3, th\u00ec v\u00ec sao b\u1ea1n ph\u1ea3i quan t\u00e2m?)&#8221;)<\/li>\n\n\n\n<li><strong>Tr\u01b0\u1eddng h\u1ee3p ti\u00eau \u0111\u1ec1<\/strong>: Vi\u1ebft hoa ch\u1eef c\u00e1i \u0111\u1ea7u ti\u00ean c\u1ee7a h\u1ea7u h\u1ebft c\u00e1c c\u00e2u. S\u1eed d\u1ee5ng <a href=\"https:\/\/saijogeorge.com\/title-case-converter\/\" target=\"_blank\" rel=\"noopener noreferrer\">c\u00f4ng c\u1ee5 n\u00e0y<\/a> \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i. (l\u1ea5y v\u00ed d\u1ee5, &#8220;10 Google Sheets Formulas Every SEO Should Know \/ 10 C\u00f4ng Th\u1ee9c Google Sheets M\u00e0 M\u1ecdi Ng\u01b0\u1eddi L\u00e0m SEO C\u1ea7n Ph\u1ea3i Bi\u1ebft&#8221;)<\/li>\n<\/ul>\n\n\n\n<p>V\u00e0 v\u00e2ng, c\u00f2n c\u00f3 m\u1ed9t ki\u1ec3u VI\u1ebeT HOA quen thu\u1ed9c kh\u00e1c (\u0111\u1ec3 nh\u1ea5n m\u1ea1nh) m\u00e0 t\u00f4i cho r\u1eb1ng \u1ed5n ch\u1ee9 kh\u00f4ng t\u1ec7.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/webris-title-tag-caps.png\"><img loading=\"lazy\" decoding=\"async\" width=\"727\" height=\"66\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/webris-title-tag-caps.png\" alt=\"vi\u1ebft hoa to\u00e0n b\u1ed9 m\u1ed9t ph\u1ea7n\" class=\"wp-image-7696\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/webris-title-tag-caps.png 727w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/webris-title-tag-caps-300x27.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/webris-title-tag-caps-585x53.png 585w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/><\/a><\/figure><\/div>\n\n\n<p>Nh\u01b0ng nh\u1edb l\u00e0 \u0111\u1eebng VI\u1ebeT HOA TO\u00c0N B\u1ed8. N\u00f3 s\u1ebd thu h\u00fat s\u1ef1 ch\u00fa \u00fd m\u00e0 n\u00f3 kh\u00f4ng x\u1ee9ng \u0111\u00e1ng \u0111\u01b0\u1ee3c nh\u1eadn.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 th\u1ee9 c\u1ea7n nh\u1edb khi chu\u1ea9n b\u1ecb vi\u1ebft th\u1ebb ti\u00eau \u0111\u1ec1:<\/p>\n\n\n\n<ol>\n<li><strong>Vi\u1ebft cho ng\u01b0\u1eddi \u0111\u1ecdc, kh\u00f4ng ph\u1ea3i cho m\u00e1y t\u00ecm ki\u1ebfm<\/strong>: \u0110\u1eebng c\u1ed1 \u1ea5n c\u00e1c t\u1eeb kh\u00f3a tr\u00f4ng kh\u00f4ng t\u1ef1 nhi\u00ean v\u00e0o th\u1ebb ti\u00eau \u0111\u1ec1 c\u1ee7a b\u1ea1n. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 n\u0103m 1998!;<\/li>\n\n\n\n<li><strong>H\u00e3y \u0111\u1ea3m b\u1ea3o l\u00e0 t\u1ea5t c\u1ea3 c\u00e1c th\u1ebb ti\u00eau \u0111\u1ec1 l\u00e0 duy nh\u1ea5t<\/strong>: Th\u1ebb ti\u00eau \u0111\u1ec1 l\u1eb7p l\u1ea1i l\u00e0 v\u1ea5n \u0111\u1ec1 ph\u1ed5 bi\u1ebfn. H\u00e3y h\u1ebft s\u1ee9c tr\u00e1nh sai l\u1ea7m n\u00e0y;<\/li>\n\n\n\n<li><strong>H\u00e3y \u0111\u1ea3m b\u1ea3o b\u1ea1n c\u00f3 th\u1ebb ti\u00eau \u0111\u1ec1 tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c trang<\/strong>: \u0110\u1eebng \u0111\u1ec3 tr\u01b0\u1ee3t ngay \u1edf v\u00f2ng \u0111\u1ec3 xe; h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 trang tr\u00ean website c\u1ee7a b\u1ea1n \u0111\u1ec1u c\u00f3 th\u1ebb ti\u00eau \u0111\u1ec1 (Th\u1eadt ng\u1ea1c nhi\u00ean r\u1eb1ng \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 ph\u1ed5 bi\u1ebfn).<\/li>\n<\/ol>\n\n\n\n<p>B\u1ea1n \u0111\u00e3 n\u1eafm c\u00e1c v\u1ea5n \u0111\u1ec1 c\u01a1 b\u1ea3n \u1ed5n th\u1ecfa r\u1ed3i ph\u1ea3i kh\u00f4ng? T\u1ed1t r\u1ed3i, ch\u00fang ta b\u1eaft \u0111\u1ea7u \u0111i v\u00e0o vi\u1ec7c ch\u00ednh th\u00f4i!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"b\u01b0\u1edbc-1-tim-t\u1eeb-khoa-chinh-ma-b\u1ea1n-nh\u1eafm-d\u1ebfn\"><span class=\"ez-toc-section\" id=\"Buoc_1_Tim_tu_khoa_CHINH_ma_ban_nham_den\"><\/span>B\u01b0\u1edbc 1. T\u00ecm t\u1eeb kh\u00f3a CH\u00cdNH m\u00e0 b\u1ea1n nh\u1eafm \u0111\u1ebfn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>T\u1ea1i Ahrefs, ch\u00fang t\u00f4i th\u01b0\u1eddng nghi\u00eang v\u1ec1 vi\u1ec7c <em>nh\u1eafm \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 h\u01a1n l\u00e0 t\u1eeb kh\u00f3a<\/em>.<\/p>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u00f3 l\u00e0 b\u1edfi h\u1ea7u h\u1ebft c\u00e1c trang kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cho t\u1eeb kh\u00f3a &#8220;quan tr\u1ecdng nh\u1ea5t&#8221; c\u1ee7a ch\u00fang, ch\u00fang c\u00f2n \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cho r\u1ea5t nhi\u1ec1u thu\u1eadt ng\u1eef kh\u00e1c li\u00ean quan v\u00e0 c\u00e1c bi\u1ebfn th\u1ec3 n\u1eefa (v\u00ed d\u1ee5 t\u1eeb kh\u00f3a d\u00e0i).<\/p>\n\n\n\n<p>Trong th\u1ef1c t\u1ebf, <a href=\"https:\/\/kiencang.net\/tu-khoa-xep-hang-mot-trang\/\">ch\u00fang t\u00f4i ph\u00e1t hi\u1ec7n ra r\u1eb1ng<\/a>, trung b\u00ecnh trang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng s\u1ed1 #1 c\u0169ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cho kho\u1ea3ng 1000 t\u1eeb kh\u00f3a li\u00ean quan.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/so-tu-khoa-trung-binh-trong-top20.png\" alt=\"c\u00e1c trang \u0111\u1ea7u ti\u00ean c\u00f2n \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cho r\u1ea5t nhi\u1ec1u t\u1eeb kh\u00f3a\"\/><\/figure><\/div>\n\n\n<p><strong>V\u00ed d\u1ee5:<\/strong><\/p>\n\n\n\n<p>T\u1eeb kh\u00f3a &#8220;best whey protein powder for women&#8221; c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm l\u00e0 400 \/ th\u00e1ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/best-whey-protein-powder-for-women-khoi-luong-tim-kiem.png\"><img loading=\"lazy\" decoding=\"async\" width=\"899\" height=\"348\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/best-whey-protein-powder-for-women-khoi-luong-tim-kiem.png\" alt=\"kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a m\u1ed9t t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3\" class=\"wp-image-7697\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/best-whey-protein-powder-for-women-khoi-luong-tim-kiem.png 899w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/best-whey-protein-powder-for-women-khoi-luong-tim-kiem-300x116.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/best-whey-protein-powder-for-women-khoi-luong-tim-kiem-768x297.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/best-whey-protein-powder-for-women-khoi-luong-tim-kiem-585x226.png 585w\" sizes=\"(max-width: 899px) 100vw, 899px\" \/><\/a><\/figure><\/div>\n\n\n<p>Tuy nhi\u00ean c\u00e1c trang x\u1ebfp h\u1ea1ng trong top-10 cho t\u1eeb kh\u00f3a n\u00e0y nh\u1eadn \u0111\u01b0\u1ee3c h\u00e0ng ng\u00e0n l\u01b0\u1ee3t gh\u00e9 th\u0103m t\u1ef1 nhi\u00ean m\u1ed7i th\u00e1ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/serp-overview-best-whey-protein-powder-for-women.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"489\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/serp-overview-best-whey-protein-powder-for-women.png\" alt=\"nh\u1eadn \u0111\u01b0\u1ee3c h\u00e0ng ng\u00e0n l\u01b0\u1ee3t gh\u00e9 th\u0103m t\u1ef1 nhi\u00ean m\u1ed7i th\u00e1ng\" class=\"wp-image-7699\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/serp-overview-best-whey-protein-powder-for-women.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/serp-overview-best-whey-protein-powder-for-women-300x163.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/serp-overview-best-whey-protein-powder-for-women-768x417.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/serp-overview-best-whey-protein-powder-for-women-585x318.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n<p>Nguy\u00ean nh\u00e2n l\u00e0 b\u1edfi m\u1ed7i trang trong s\u1ed1 ch\u00fang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cho h\u00e0ng tr\u0103m <a href=\"https:\/\/kiencang.net\/tu-khoa-duoi-dai\/\">t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i<\/a> kh\u00e1c.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i trong s\u1ed1 h\u01a1n 700 t\u1eeb kh\u00f3a hi\u1ec7n c\u0169ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cho trang \u0111\u1ea7u ti\u00ean:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/long-tail-keywords-protein-powder.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"446\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/long-tail-keywords-protein-powder.png\" alt=\"c\u00e1c t\u1eeb kh\u00f3a c\u0169ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cho trang \u0111\u1ea7u ti\u00ean\" class=\"wp-image-7700\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/long-tail-keywords-protein-powder.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/long-tail-keywords-protein-powder-300x149.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/long-tail-keywords-protein-powder-768x381.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/long-tail-keywords-protein-powder-585x290.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n<p>Kh\u00e1 l\u00e0 th\u00fa v\u1ecb ph\u1ea3i kh\u00f4ng?<\/p>\n\n\n\n<p>Tuy nhi\u00ean, khi \u0111\u1ec1 c\u1eadp t\u1edbi th\u1ebb ti\u00eau \u0111\u1ec1, ch\u00fang t\u00f4i khuy\u00ean b\u1ea1n n\u00ean \u01b0u ti\u00ean t\u1ed1i \u01b0u h\u00f3a m\u1ed9t t\u1eeb kh\u00f3a &#8220;ch\u00ednh&#8221; (v\u00e0 c\u00f3 th\u1ec3 m\u1ed9t ho\u1eb7c hai t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i. Ch\u00fang ta s\u1ebd bi\u1ebft th\u00eam \u0111i\u1ec1u n\u00e0y trong b\u01b0\u1edbc #2)<\/p>\n\n\n\n<p>B\u1ea1n \u0111\u00e3 c\u00f3 s\u1eb5n t\u1eeb kh\u00f3a trong \u0111\u1ea7u r\u1ed3i? Tuy\u1ec7t.<\/p>\n\n\n\n<p>N\u1ebfu ch\u01b0a th\u00ec b\u1ea1n n\u00ean d\u00f9ng c\u00f4ng c\u1ee5 Keywords Explorer c\u1ee7a Ahrefs v\u00e0 nh\u1eadp m\u1ed9t m\u00f4 t\u1ea3 ng\u1eafn v\u1ec1 trang ho\u1eb7c b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5:<\/strong><\/p>\n\n\n\n<p>N\u1ebfu ch\u00fang t\u00f4i l\u00e0m \u0111i\u1ec1u \u0111\u00f3 cho b\u00e0i vi\u1ebft 75 SEO tips, ch\u00fang t\u00f4i s\u1ebd nh\u1eadp \u0111i\u1ec1u g\u00ec \u0111\u00f3 gi\u1ed1ng nh\u01b0 th\u1ebf n\u00e0y:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/list-of-the-best-seo-tips-kw-explorer.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"254\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/list-of-the-best-seo-tips-kw-explorer.png\" alt=\"c\u00f4ng c\u1ee5 kh\u00e1m ph\u00e1 t\u1eeb kh\u00f3a\" class=\"wp-image-7701\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/list-of-the-best-seo-tips-kw-explorer.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/list-of-the-best-seo-tips-kw-explorer-300x85.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/list-of-the-best-seo-tips-kw-explorer-768x217.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/list-of-the-best-seo-tips-kw-explorer-585x165.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n<p>L\u01b0u \u00fd. T\u1ea1m th\u1eddi qu\u00ean \u0111i &#8220;t\u1eeb kh\u00f3a&#8221; v\u00e0 &#8220;SEO&#8221;. Ch\u1ec9 nh\u1eadp v\u00e0o m\u00f4 t\u1ea3 g\u1ea7n g\u0169i cho trang c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ec3 \u00fd l\u00e0 kh\u00f4ng c\u00f3 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm n\u00e0o cho m\u00f4 t\u1ea3 n\u00e0o \u0111\u1ea5y b\u1ea1n nh\u1eadp v\u00e0o.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/no-search-volume-kw-explorer.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"305\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/no-search-volume-kw-explorer.png\" alt=\"kh\u00f4ng c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm n\u00e0o\" class=\"wp-image-7703\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/no-search-volume-kw-explorer.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/no-search-volume-kw-explorer-300x102.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/no-search-volume-kw-explorer-768x260.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/no-search-volume-kw-explorer-585x198.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n<p>\u0110i\u1ec1u n\u00e0y kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ea5n \u0111\u1ec1 nghi\u00eam tr\u1ecdng.<\/p>\n\n\n\n<p>Cu\u1ed9n xu\u1ed1ng d\u01b0\u1edbi ph\u1ea7n t\u1ed5ng quan v\u1ec1 SERP. N\u00f3 n\u00f3i cho b\u1ea1n Top Keyword (v\u00ed d\u1ee5, t\u1eeb kh\u00f3a n\u00e0o \u0111em \u0111\u1ebfn nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean nh\u1ea5t) cho m\u1ed7i trong s\u1ed1 c\u00e1c trang thu\u1ed9c top-10.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/top-keyword-kw-explorer.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"476\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/top-keyword-kw-explorer.png\" alt=\"\" class=\"wp-image-7704\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/top-keyword-kw-explorer.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/top-keyword-kw-explorer-300x159.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/top-keyword-kw-explorer-768x406.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/top-keyword-kw-explorer-585x309.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n<p>H\u1ea7u h\u1ebft n\u00f3 s\u1ebd ti\u1ebft l\u1ed9 t\u1eeb kh\u00f3a ch\u00ednh th\u00edch h\u1ee3p cho trang c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, r\u00f5 r\u00e0ng \u0111\u00f3 l\u00e0 &#8220;SEO tips.&#8221;<\/p>\n\n\n\n<p>Trong tr\u01b0\u1eddng h\u1ee3p kh\u00f4ng t\u1eeb kh\u00f3a n\u00e0o thu\u1ed9c nh\u00f3m \u0111\u1ee9ng \u0111\u1ea7u c\u00f3 v\u1ebb th\u00edch h\u1ee3p? H\u00e3y th\u1eed t\u00ecm th\u00eam&#8230;<\/p>\n\n\n\n<p>V\u00e0o ph\u1ea7n &#8220;Keywords ideas&#8221; &gt; &#8220;Also rank for&#8221; (\u1edf menu b\u00ean tr\u00e1i).<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y s\u1ebd ti\u1ebft l\u1ed9 cho b\u1ea1n h\u00e0ng ng\u00e0n t\u1eeb kh\u00f3a m\u00e0 c\u00e1c trang thu\u1ed9c top-10 c\u0169ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng.<\/p>\n\n\n\n<p>Ch\u00fang t\u00f4i s\u1eafp x\u1ebfp ch\u00fang theo kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm, v\u00ec th\u1ebf \u0111i t\u1eeb tr\u00ean xu\u1ed1ng d\u01b0\u1edbi danh s\u00e1ch cho \u0111\u1ebfn khi b\u1ea1n t\u00ecm th\u1ea5y m\u1ed9t t\u1eeb kh\u00f3a kh\u1edbp v\u1edbi n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/also-rank-for-keywords-explorer.png\"><img loading=\"lazy\" decoding=\"async\" width=\"873\" height=\"253\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/also-rank-for-keywords-explorer.png\" alt=\"t\u1eeb kh\u00f3a c\u0169ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng\" class=\"wp-image-7705\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/also-rank-for-keywords-explorer.png 873w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/also-rank-for-keywords-explorer-300x87.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/also-rank-for-keywords-explorer-768x223.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/also-rank-for-keywords-explorer-585x170.png 585w\" sizes=\"(max-width: 873px) 100vw, 873px\" \/><\/a><\/figure><\/div>\n\n\n<p>Trong v\u00ed d\u1ee5 n\u00e0y, &#8220;SEO tips&#8221; v\u00e0 &#8220;SEO techniques&#8221; \u0111\u1ec1u ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p>Nh\u01b0ng &#8220;SEO tips&#8221; c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm cao h\u01a1n, do v\u1eady ch\u00fang t\u00f4i h\u01b0\u1edbng v\u00e0o n\u00f3.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"b\u01b0\u1edbc-2-tim-cac-bi\u1ebfn-th\u1ec3-duoi-dai-cho-t\u1eeb-khoa-chinh\"><span class=\"ez-toc-section\" id=\"Buoc_2_Tim_cac_bien_the_DUOI_DAI_cho_tu_khoa_chinh\"><\/span>B\u01b0\u1edbc 2: T\u00ecm c\u00e1c bi\u1ebfn th\u1ec3 \u0110U\u00d4I D\u00c0I cho t\u1eeb kh\u00f3a ch\u00ednh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>B\u1ea1n lu\u00f4n nh\u1edb ph\u1ea3i nh\u1eafm \u0111\u1ebfn M\u1ed8T t\u1eeb kh\u00f3a ch\u00ednh.<\/p>\n\n\n\n<p>Nh\u01b0ng th\u01b0\u1eddng c\u0169ng h\u1eefu \u00edch khi nh\u1eafm \u0111\u1ebfn m\u1ed9t ho\u1eb7c hai <a href=\"https:\/\/kiencang.net\/tu-khoa-duoi-dai\/\">t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i<\/a>.<\/p>\n\n\n\n<p>T\u1ea1i sao? B\u1edfi v\u00ec c\u00f3 th\u1ec3 s\u1ebd <a href=\"https:\/\/kiencang.net\/bao-lau-thi-duoc-xep-hang-top-10\/\">t\u1ed1n th\u1eddi gian \u0111\u1ec3 th\u0103ng h\u1ea1ng cho t\u1eeb kh\u00f3a ch\u00ednh<\/a> c\u1ee7a b\u1ea1n. Nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb c\u00e1c bi\u1ebfn th\u1ec3 t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i kh\u00e1 nhanh ch\u00f3ng.<\/p>\n\n\n\n<p>V\u00e0 c\u00e1c bi\u1ebfn th\u1ec3 \u0111u\u00f4i d\u00e0i th\u01b0\u1eddng c\u00f3 th\u1ec3 h\u1ee3p nh\u1ea5t v\u00e0o th\u1ebb ti\u00eau \u0111\u1ec1 c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng \u0111em l\u1ea1i c\u1ea3m gi\u00e1c thi\u1ebfu t\u1ef1 nhi\u00ean.<\/p>\n\n\n\n<p>Nh\u01b0ng t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i l\u00e0 g\u00ec? T\u00f4i s\u1ebd \u0111\u1ec3 David McSweeney gi\u1ea3i th\u00edch:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>T\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i l\u00e0 c\u00e1c truy v\u1ea5n c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm r\u1ea5t nh\u1ecf, nh\u01b0ng khi x\u00e9t d\u01b0\u1edbi d\u1ea1ng nh\u00f3m (t\u1ee9c l\u00e0 t\u1eadp h\u1ee3p ch\u00fang l\u1ea1i v\u1edbi nhau) th\u00ec l\u1ea1i l\u00e0 m\u1ed9t nhu c\u1ea7u t\u00ecm ki\u1ebfm t\u1ed5ng h\u1ee3p kh\u1ed5ng l\u1ed3. C\u00e1i t\u00ean &#8220;\u0111u\u00f4i d\u00e0i&#8221; c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb c\u00e1i g\u1ecdi l\u00e0 &#8220;\u0111\u01b0\u1eddng cong nhu c\u1ea7u t\u00ecm ki\u1ebfm&#8221; &#8211; m\u1ed9t d\u1ea1ng bi\u1ec3u \u0111\u1ed3, ph\u00e1c h\u1ecda t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a theo kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a ch\u00fang.<\/p>\n<\/blockquote>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 s\u01a1 \u0111\u1ed3 m\u00e0 anh \u1ea5y \u0111\u1ec1 c\u1eadp t\u1edbi:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-dai-1-768x477.png\" alt=\"\u0111\u01b0\u1eddng cong nhu c\u1ea7u t\u00ecm ki\u1ebfm\"\/><\/figure><\/div>\n\n\n<p>Nh\u01b0 David v\u1eeba tuy\u00ean b\u1ed1, c\u00e1c t\u1eeb kh\u00f3a n\u00e0y c\u00f3 xu h\u01b0\u1edbng d\u00e0i h\u01a1n (s\u1ed1 l\u01b0\u1ee3ng t\u1eeb trong t\u1eeb kh\u00f3a nhi\u1ec1u h\u01a1n) v\u00e0 c\u1ee5 th\u1ec3 h\u01a1n so v\u1edbi c\u00e1c t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm ph\u1ed5 bi\u1ebfn (m\u1eb7c d\u00f9 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng nh\u01b0 v\u1eady).<\/p>\n\n\n\n<p><strong>L\u1ea5y v\u00ed d\u1ee5:<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>T\u1eeb kh\u00f3a ch\u00ednh<\/strong>: &#8220;seo tips&#8221; (3800 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm \/ th\u00e1ng)<\/li>\n\n\n\n<li><strong>Bi\u1ebfn th\u1ec3 t\u1eeb kh\u00f3a d\u00e0i #1<\/strong>: &#8220;seo tips for beginners&#8221; (100 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm&nbsp; \/ th\u00e1ng);<\/li>\n\n\n\n<li><strong>Bi\u1ebfn th\u1ec3 t\u1eeb kh\u00f3a d\u00e0i #2<\/strong>: &#8220;small business seo tips&#8221; (70 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm \/ th\u00e1ng)<\/li>\n<\/ul>\n\n\n\n<p>B\u1ea1n \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c \u00fd t\u01b0\u1edfng r\u1ed3i.<\/p>\n\n\n\n<p>Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o t\u00ecm \u0111\u01b0\u1ee3c c\u00e1c t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i?<\/p>\n\n\n\n<p>H\u00e3y \u0111\u1ebfn ph\u1ea7n Keywords Explorer v\u00e0 nh\u1eadp v\u00e0o t\u1eeb kh\u00f3a ch\u00ednh c\u1ee7a b\u1ea1n (v\u00ed d\u1ee5 &#8220;SEO tips&#8221;).<\/p>\n\n\n\n<p>Sau \u0111\u00f3 nh\u1ea5n &#8220;Phrase match&#8221; \u1edf ph\u1ea7n sidebar b\u00ean tay tr\u00e1i.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/phrase-match-keywords-explorer.png\"><img loading=\"lazy\" decoding=\"async\" width=\"191\" height=\"117\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/phrase-match-keywords-explorer.png\" alt=\"t\u00ecm kh\u1edbp c\u1ee5m t\u1eeb\" class=\"wp-image-7707\"\/><\/a><\/figure><\/div>\n\n\n<p>N\u00f3 s\u1ebd cho b\u1ea1n th\u1ea5y c\u00e1c t\u1eeb kh\u00f3a kh\u00e1c ch\u1ee9a t\u1eeb kh\u00f3a ch\u00ednh c\u1ee7a b\u1ea1n.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/seo-tips-long-tail.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"378\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/seo-tips-long-tail.png\" alt=\"t\u00ecm t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i\" class=\"wp-image-7708\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/seo-tips-long-tail.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/seo-tips-long-tail-300x126.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/seo-tips-long-tail-768x323.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/seo-tips-long-tail-585x246.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n<p><em>L\u01afU \u00dd. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng b\u00e1o c\u00e1o &#8220;Having same terms&#8221; \u0111\u1ec3 kh\u00e1m ph\u00e1 c\u00e1c t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i. Nh\u01b0 t\u00ean m\u00e0 n\u00f3 g\u1ee3i \u00fd, c\u00e1i n\u00e0y s\u1ebd tr\u01b0ng ra c\u00e1c t\u1eeb kh\u00f3a t\u01b0\u01a1ng t\u1ef1 bao g\u1ed3m c\u00f9ng thu\u1eadt ng\u1eef c\u0169ng nh\u01b0 t\u1eeb kh\u00f3a ch\u00ednh, nh\u01b0ng kh\u00f4ng nh\u1ea5t thi\u1ebft trong c\u00f9ng m\u1ed9t th\u1ee9 t\u1ef1. L\u1ea5y v\u00ed d\u1ee5, &#8220;SEO copywriting tips&#8221; ho\u1eb7c &#8220;SEO content writing tips&#8221;.<\/em><\/p>\n\n\n\n<p>Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a nh\u01b0 v\u1eady s\u1ebd c\u00f3 li\u00ean quan.<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, &#8220;youtube SEO tips&#8221; v\u00e0 &#8220;local SEO tips&#8221; kh\u00f4ng li\u00ean quan \u0111\u1ebfn danh s\u00e1ch SEO tips c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n\n\n\n<p>Nh\u01b0ng &#8220;SEO tips 2017&#8221; th\u00ec c\u00f3 (\u00c0, v\u00e2ng gi\u1edd l\u00e0 2019 r\u1ed3i).<\/p>\n\n\n\n<p>V\u00ec th\u1ebf, ch\u00fang ta s\u1ebd l\u01b0u ch\u00fang xu\u1ed1ng b\u00ean c\u1ea1nh t\u1eeb kh\u00f3a ch\u00ednh.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"b\u01b0\u1edbc-3-phac-th\u1ea3o-th\u1ebb-tieu-d\u1ec1-c\u01a1-b\u1ea3n\"><span class=\"ez-toc-section\" id=\"Buoc_3_Phac_thao_the_tieu_de_CO_BAN\"><\/span>B\u01b0\u1edbc 3. Ph\u00e1c th\u1ea3o th\u1ebb ti\u00eau \u0111\u1ec1 C\u01a0 B\u1ea2N<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>B\u01b0\u1edbc k\u1ebf ti\u1ebfp l\u00e0 ph\u00e1c th\u1ea3o th\u1ebb ti\u00eau \u0111\u1ec1 c\u01a1 b\u1ea3n.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 lu\u1eadt:<\/p>\n\n\n\n<ul>\n<li><strong>T\u1eadp trung v\u00e0o m\u00f4 t\u1ea3<\/strong>: N\u00f3 ph\u1ea3i m\u00f4 t\u1ea3 ch\u00ednh x\u00e1c trang\/b\u00e0i c\u1ee7a b\u1ea1n v\u1ec1 \u0111i\u1ec1u g\u00ec v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c mong \u0111\u1ee3i c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc;<\/li>\n\n\n\n<li><strong>Gi\u1eef n\u00f3 ng\u1eafn g\u1ecdn<\/strong>: Th\u1ebb ti\u00eau \u0111\u1ec1 c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c v\u01b0\u1ee3t qu\u00e1 50 &#8211; 60 k\u00fd t\u1ef1. B\u1ea1n s\u1ebd c\u00f2n ph\u1ea3i th\u00eam gia v\u1ecb cho n\u00f3 \u1edf nh\u1eefng ph\u1ea7n sau c\u1ee7a h\u01b0\u1edbng d\u1eabn n\u00e0y &#8211; v\u00ec th\u1ebf h\u00e3y \u0111\u1ec3 l\u1ea1i m\u1ed9t s\u1ed1 k\u00fd t\u1ef1, \u0111\u1eebng vi\u1ebft h\u1ebft.<\/li>\n\n\n\n<li><strong>Bao g\u1ed3m t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n<\/strong>: H\u00e3y ch\u1eafc ch\u1eafn bao g\u1ed3m t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n trong th\u1ebb ti\u00eau \u0111\u1ec1. V\u00e0 n\u1ebfu c\u00f3 th\u1ec3, \u0111\u01b0a c\u00e1c bi\u1ebfn th\u1ec3 t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i c\u1ee7a n\u00f3 v\u00e0o.<\/li>\n<\/ul>\n\n\n\n<p>OK; c\u00f9ng ph\u00e1c th\u1ea3o th\u1ebb ti\u00eau \u0111\u1ec1 cho list of 75 SEO tips.<\/p>\n\n\n\n<p>B\u1eaft \u0111\u1ea7u v\u1edbi ti\u00eau \u0111\u1ec1 \u0111\u01a1n gi\u1ea3n nh\u01b0 n\u00f3 ng\u1ee5 \u00fd:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/seo-tips-title-tag-draft.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"75\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/seo-tips-title-tag-draft.png\" alt=\"ti\u00eau \u0111\u1ec1 \u0111\u01a1n gi\u1ea3n\" class=\"wp-image-7709\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/seo-tips-title-tag-draft.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/seo-tips-title-tag-draft-300x25.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/seo-tips-title-tag-draft-768x64.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/seo-tips-title-tag-draft-585x49.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n<p>\u0110i\u1ec1u n\u00e0y k\u1ebft h\u1ee3p v\u1edbi c\u1ea3 t\u1eeb kh\u00f3a ch\u00ednh (&#8220;SEO tips&#8221;) v\u00e0 t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i (&#8220;SEO tips 2018&#8221;).<\/p>\n\n\n\n<p><em>L\u01afU \u00dd. \u0110\u00fang l\u00e0 ti\u00eau \u0111\u1ec1 tr\u00ean kh\u00f4ng bao g\u1ed3m t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i c\u1ee7a ch\u00fang t\u00f4i d\u01b0\u1edbi d\u1ea1ng c\u1ee5m t\u1eeb kh\u1edbp ch\u00ednh x\u00e1c (v\u00ed d\u1ee5 &#8220;SEO tips 2018&#8221;). Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng th\u00e0nh v\u1ea5n \u0111\u1ec1. Google \u0111\u1ee7 th\u00f4ng minh \u0111\u1ec3 hi\u1ec3u r\u1eb1ng \u0111\u01b0a v\u00e0o &#8220;2018&#8221; ph\u1ea3i c\u00f3 ngh\u0129a l\u00e0 c\u00e1c tips n\u00e0y l\u00e0 t\u01b0\u01a1i m\u1edbi v\u00e0 li\u00ean quan \u0111\u1ebfn 2018. Vi\u1ec7c c\u1ed1 g\u01b0\u1ee3ng \u00e9p &#8220;SEO tips 2018&#8221; v\u00e0o trong s\u1ebd kh\u00f4ng t\u1ea1o ra \u00fd ngh\u0129a, \u0111\u1eb7c bi\u1ec7t l\u00e0 n\u00f3 s\u1ebd t\u1ea1o ra m\u1ed9t t\u1eeb \u0111\u1ecdc r\u1ea5t kh\u00f4ng t\u1ef1 nhi\u00ean.<\/em><\/p>\n\n\n\n<p>Ch\u1eafc ch\u1eafn r\u1ed3i, n\u00f3 kh\u00e1 c\u01a1 b\u1ea3n. Nh\u01b0ng c\u01a1 b\u1ea3n l\u00e0 t\u1ed1t &#8211; ch\u1ec9 c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u00f3 c\u00f3 t\u00ednh m\u00f4 t\u1ea3.<\/p>\n\n\n\n<p>Gi\u1edd th\u1eed m\u1ed9t c\u00e1i kh\u00e1c; v\u1ec1 ti\u00eau \u0111\u1ec1 b\u00e0i vi\u1ebft multilingual SEO guide (h\u01b0\u1edbng d\u1eabn SEO \u0111a ng\u00f4n ng\u1eef).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/multilingual-seo-translation-title-tag-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"70\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/multilingual-seo-translation-title-tag-1.png\" alt=\"h\u01b0\u1edbng d\u1eabn SEO \u0111a ng\u00f4n ng\u1eef\" class=\"wp-image-7711\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/multilingual-seo-translation-title-tag-1.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/multilingual-seo-translation-title-tag-1-300x23.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/multilingual-seo-translation-title-tag-1-768x60.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/multilingual-seo-translation-title-tag-1-585x46.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n<p>Kh\u00e1 l\u00e0 c\u01a1 b\u1ea3n ph\u1ea3i kh\u00f4ng?<\/p>\n\n\n\n<p>Nh\u01b0ng v\u1ec1 trang s\u1ea3n ph\u1ea9m th\u00ec sao?<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0m m\u1ed9t s\u1ed1 ph\u00e1c th\u1ea3o cho gi\u1ea3 thi\u1ebft v\u1ec1 m\u1ed9t c\u00f4ng ty b\u00e1n danh thi\u1ebfp (bussiness cards).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/business-card-printing-title.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"80\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/business-card-printing-title.png\" alt=\"ti\u00eau \u0111\u1ec1 v\u1ec1 in danh thi\u1ebfp\" class=\"wp-image-7712\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/business-card-printing-title.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/business-card-printing-title-300x27.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/business-card-printing-title-768x68.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/business-card-printing-title-585x52.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/buy-business-cards.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"77\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/buy-business-cards.png\" alt=\"ti\u00eau \u0111\u1ec1 v\u1ec1 b\u00e1n danh thi\u1ebfp\" class=\"wp-image-7713\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/buy-business-cards.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/buy-business-cards-300x26.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/buy-business-cards-768x66.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/buy-business-cards-585x50.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n<p><em>L\u01afU \u00dd. \u0110\u1eebng lo l\u1eafng khi l\u00e0m vi\u1ec7c v\u1edbi 2 ti\u00eau \u0111\u1ec1 ph\u00e1c th\u1ea3o. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ec3 ch\u00fang \u0111i qua qu\u00e1 tr\u00ecnh x\u1eed l\u00fd n\u00e0y v\u00e0 cu\u1ed1i c\u00f9ng ch\u1ecdn m\u1ed9t c\u00e1i t\u1ed1t h\u01a1n sau.<\/em><\/p>\n\n\n\n<p>N\u00f3 \u0111\u01a1n gi\u1ea3n nh\u01b0 v\u1eady th\u00f4i.<\/p>\n\n\n\n<p>N\u00ean nh\u1edb r\u1eb1ng, m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a b\u1ea1n l\u00e0 t\u00ednh m\u00f4 t\u1ea3. B\u1ea1n kh\u00f4ng c\u1ed1 g\u1eafng t\u1ed1ng h\u00e0ng tr\u0103m t\u1eeb kh\u00f3a v\u00e0o trong \u0111\u00f3. Ch\u1ec9 c\u1ea7n m\u00f4 t\u1ea3 trang c\u1ee7a b\u1ea1n ch\u00ednh x\u00e1c v\u00e0 ng\u1eafn g\u1ecdn. V\u00e0 bao g\u1ed3m t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i v\u00e0 t\u1eeb kh\u00f3a ch\u00ednh c\u1ee7a b\u1ea1n trong \u0111\u00f3.<\/p>\n\n\n\n<p><strong>\u0110\u1eebng lo l\u1eafng khi pha tr\u1ed9n m\u1ecdi th\u1ee9 v\u1edbi nhau&#8230;<\/strong><\/p>\n\n\n\n<p>Ho\u00e0n to\u00e0n \u1ed5n khi b\u1ea1n tr\u1ed9n c\u00e1c th\u1ee9 v\u1edbi nhau m\u1ed9t ch\u00fat, ho\u1eb7c th\u1eadm ch\u00ed ph\u1ee7 \u0111\u1ecbnh m\u1ed9t s\u1ed1 t\u1eeb.<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, gi\u1ea3 \u0111\u1ecbnh t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n l\u00e0 &#8220;best protein powder.&#8221;<\/p>\n\n\n\n<p>Ti\u00eau \u0111\u1ec1 d\u01b0\u1edbi \u0111\u00e2y l\u00e0 \u1ed5n:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/best-protein-powder-mix-title.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"84\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/best-protein-powder-mix-title.png\" alt=\"\" class=\"wp-image-7714\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/best-protein-powder-mix-title.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/best-protein-powder-mix-title-300x28.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/best-protein-powder-mix-title-768x72.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/best-protein-powder-mix-title-585x55.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n<p>V\u00e0 c\u0169ng ho\u00e0n to\u00e0n kh\u00f4ng c\u00f3 v\u1ea5n \u0111\u1ec1 g\u00ec n\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng t\u1eeb \u0111\u1ed3ng ngh\u0129a.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/best-protein-shakes-synonym.png\"><img loading=\"lazy\" decoding=\"async\" width=\"899\" height=\"78\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/best-protein-shakes-synonym.png\" alt=\"\" class=\"wp-image-7715\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/best-protein-shakes-synonym.png 899w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/best-protein-shakes-synonym-300x26.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/best-protein-shakes-synonym-768x67.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/best-protein-shakes-synonym-585x51.png 585w\" sizes=\"(max-width: 899px) 100vw, 899px\" \/><\/a><\/figure><\/div>\n\n\n<p>Google th\u1ef1c s\u1ef1 \u0111\u00e3 ti\u1ebfn xa trong vi\u1ec7c di\u1ec5n gi\u1ea3i t\u1ed1t \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm d\u00f9 h\u1ecd d\u00f9ng ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean. V\u00ec th\u1ebf Google hi\u1ec3u b\u1ea1n mu\u1ed1n n\u00f3i v\u1ec1 \u0111i\u1ec1u g\u00ec.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"b\u01b0\u1edbc-4-xem-xet-xem-n\u1ed9i-dung-c\u1ee7a-b\u1ea1n-co-gi-d\u1ed9c-dao-khong-va-noi-cho-m\u1ecdi-ng\u01b0\u1eddi-bi\u1ebft-v\u1ec1-di\u1ec1u-do\"><span class=\"ez-toc-section\" id=\"Buoc_4_Xem_xet_xem_noi_dung_cua_ban_co_gi_doc_dao_khong_va_noi_cho_moi_nguoi_biet_ve_dieu_do\"><\/span>B\u01b0\u1edbc 4. Xem x\u00e9t xem n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 g\u00ec \u0111\u1ed9c \u0111\u00e1o kh\u00f4ng (v\u00e0 n\u00f3i cho m\u1ecdi ng\u01b0\u1eddi bi\u1ebft v\u1ec1 \u0111i\u1ec1u \u0111\u00f3)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u1ecdi ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n t\u00ecm ki\u1ebfm tr\u00ean Google \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111i\u1ec1u g\u00ec \u0111\u00f3.<\/p>\n\n\n\n<p>Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng gi\u1ed1ng nhau.<\/p>\n\n\n\n<p>M\u1ecdi ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm &#8220;ph\u1ea9m ch\u1ea5t&#8221; nh\u1ea5t \u0111\u1ecbnh trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm &#8211; ch\u00ednh x\u00e1c l\u00e0 \u0111i\u1ec1u g\u00ec s\u1ebd t\u00f9y thu\u1ed9c v\u00e0o ph\u1ea9m ch\u1ea5t c\u1ee7a truy v\u1ea5n.<\/p>\n\n\n\n<p>D\u1ea7u sao, n\u1ebfu b\u1ea1n t\u1ea1o trang\/b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n quanh m\u1ed9t ch\u1ee7 \u0111\u1ec1\/truy v\u1ea5n c\u1ee5 th\u1ec3, n\u00f3 s\u1ebd g\u1ea7n nh\u01b0 l\u00e0 c\u00f3 s\u1ef1 ch\u1ed3ng ch\u00e9o gi\u1eefa &#8220;ph\u1ea9m ch\u1ea5t&#8221; n\u1ed9i dung c\u1ee7a b\u1ea1n th\u1ec3 hi\u1ec7n ra v\u00e0 ph\u1ea9m ch\u1ea5t m\u00e0 m\u1ecdi ng\u01b0\u1eddi mu\u1ed1n nh\u00ecn th\u1ea5y.<\/p>\n\n\n\n<p>B\u1ea1n ch\u1ec9 c\u1ea7n \u0111\u1ea3m b\u1ea3o c\u00f3 s\u1ef1 r\u00f5 r\u00e0ng cho ng\u01b0\u1eddi gh\u00e9 th\u0103m trang ti\u1ec1m n\u0103ng trong ti\u00eau \u0111\u1ec1 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>C\u00f3 n\u0103m &#8220;ph\u1ea9m ch\u1ea5t&#8221; m\u1ecdi ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng nh\u1eafm \u0111\u1ebfn \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb (v\u00e0 c\u00e1ch l\u00e0m cho ch\u00fang r\u00f5 r\u00e0ng trong ti\u00eau \u0111\u1ec1 c\u1ee7a b\u1ea1n):<\/p>\n\n\n\n<ol>\n<li><strong>M\u1ee9c \u0111\u1ed9 s\u00e2u s\u1eafc<\/strong>: M\u1ecdi ng\u01b0\u1eddi y\u00eau th\u00edch s\u1ef1 chuy\u00ean s\u00e2u, ngu\u1ed3n th\u00f4ng tin gi\u00e1 tr\u1ecb. \u0110\u00f3 d\u01b0\u1eddng nh\u01b0 l\u00e0 l\u00fd do gi\u1ea3i th\u00edch v\u00ec sao c\u00f3 m\u1ed1i t\u01b0\u01a1ng quan r\u00f5 r\u00e0ng gi\u1eefa \u0111\u1ed9 d\u00e0i c\u1ee7a n\u1ed9i dung v\u00e0 x\u1ebfp h\u1ea1ng tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm. H\u1ea5p d\u1eabn click b\u1eb1ng c\u00e1ch th\u00eam c\u00e1c t\u1eeb\/c\u1ee5m t\u1eeb nh\u01b0 sau v\u00e0o th\u1ebb ti\u00eau \u0111\u1ec1 c\u1ee7a b\u1ea1n: &#8220;to\u00e0n di\u1ec7n&#8221;, &#8220;ho\u00e0n to\u00e0n&#8221;, &#8220;nghi\u00ean c\u1ee9u&#8221;, &#8220;t\u1eebng-b\u01b0\u1edbc-m\u1ed9t&#8221;, v\u00e2n v\u00e2n.<\/li>\n\n\n\n<li><strong>Danh s\u00e1ch<\/strong>: M\u1ecdi ng\u01b0\u1eddi th\u00edch chia s\u1ebb b\u00e0i vi\u1ebft d\u1ea1ng danh s\u00e1ch. Ch\u00fang t\u00f4i g\u1ee3i \u00fd b\u1ea1n lu\u00f4n lu\u00f4n c\u00e2n nh\u1eafc vi\u1ec7c th\u00eam con s\u1ed1 v\u00e0o ti\u00eau \u0111\u1ec1 b\u00e0i vi\u1ebft thu\u1ed9c ki\u1ec3u b\u00e0i danh s\u00e1ch.<\/li>\n\n\n\n<li><strong>T\u1ed1c \u0111\u1ed9<\/strong>: Qu\u00e1 t\u1ea3i th\u00f4ng tin l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 th\u1ef1c s\u1ef1. N\u1ebfu n\u1ed9i dung c\u1ee7a b\u1ea1n ng\u1eafn g\u1ecdn v\u00e0 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a m\u1ecdi ng\u01b0\u1eddi, \u0111\u00f3 l\u00e0 \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a b\u1ea1n so v\u1edbi \u0111\u1ed1i th\u1ee7 (USP). &#8220;B\u00e1n&#8221; n\u1ed9i dung c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c t\u1eeb\/c\u1ee5m t\u1eeb nh\u01b0 sau trong ti\u00eau \u0111\u1ec1: &#8220;nhanh ch\u00f3ng&#8221;, &#8220;\u0111\u01a1n gi\u1ea3n&#8221;, &#8220;&#8230;trong X ph\u00fat&#8221;, &#8220;h\u00f4m nay&#8221;, &#8220;b\u00e2y gi\u1edd&#8221;, v\u00e2n v\u00e2n. V\u00e0 v\u1edbi c\u00e1c trang s\u1ea3n ph\u1ea9m, th\u1ee9 nh\u1eefng th\u1ee9 nh\u01b0: &#8220;giao h\u00e0ng mi\u1ec5n ph\u00ed&#8221; ho\u1eb7c &#8220;nh\u1eadn h\u00e0ng v\u00e0o ng\u00e0y k\u1ebf ti\u1ebfp&#8221; (t\u1ea5t nhi\u00ean ch\u1ec9 khi b\u1ea1n cung c\u1ea5p \u0111\u01b0\u1ee3c d\u1ecbch v\u1ee5 \u0111\u00f3).<\/li>\n\n\n\n<li><strong>T\u01b0\u01a1i m\u1edbi<\/strong>: M\u1ed9t s\u1ed1 truy v\u1ea5n (nh\u01b0 &#8220;SEO tips 2018&#8221;) l\u00e0 nh\u1eefng y\u00eau c\u1ea7u v\u1ec1 n\u1ed9i dung t\u01b0\u01a1i m\u1edbi (v\u00ec ng\u00e0nh SEO bi\u1ebfn \u0111\u1ed9ng nhanh). Kh\u00f4ng m\u1ed9t ai click v\u00e0o k\u1ebft qu\u1ea3 t\u1eeb n\u0103m 2012 cho nh\u1eefng c\u00e2u h\u1ecfi nh\u01b0 n\u00e0y. \u0110\u1ec3 t\u1ea1o ra n\u1ed9i dung t\u01b0\u01a1i m\u1edbi, th\u00eam c\u00e1c t\u1eeb\/c\u1ee5m t\u1eeb nh\u01b0 sau v\u00e0o ti\u00eau \u0111\u1ec1 c\u1ee7a b\u1ea1n: &#8220;&#8230;trong 20XX&#8221;, &#8220;c\u1eadp nh\u1eadt m\u1edbi nh\u1ea5t trong th\u00e1ng Gi\u00eang, 2018&#8221;, v\u00e2n v\u00e2n.<\/li>\n\n\n\n<li><strong>Th\u01b0\u01a1ng hi\u1ec7u<\/strong>: M\u1ecdi ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng click nhi\u1ec1u h\u01a1n v\u00e0o c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1eeb th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd bi\u1ebft v\u00e0 tin t\u01b0\u1edfng. (Ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 b\u1ea5t c\u1ee9 d\u1eef li\u1ec7u n\u00e0o ch\u1ee9ng minh cho \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng? Hi\u1ec7n th\u00ec kh\u00f4ng, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 th\u1ef1c s\u1ef1 hi\u1ec3n nhi\u00ean.) V\u00ec v\u1eady, n\u1ebfu b\u1ea1n n\u1ed5i ti\u1ebfng trong ng\u00e0nh c\u1ee7a m\u00ecnh, h\u00e3y th\u00eam t\u00ean th\u01b0\u01a1ng hi\u1ec7u v\u00e0o trong ti\u00eau \u0111\u1ec1 c\u1ee7a b\u1ea1n.<\/li>\n<\/ol>\n\n\n\n<p>L\u01afU \u00dd. V\u1edbi c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, &#8220;gi\u00e1&#8221; c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem nh\u01b0 m\u1ed9t gi\u00e1 tr\u1ecb c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng. V\u00ec v\u1eady, n\u1ebfu b\u1ea1n m\u1ea1nh h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 v\u1ec1 gi\u00e1 c\u1ea3, \u0111\u1eebng s\u1ee3 h\u00e3i \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi bi\u1ebft r\u00f5 \u0111i\u1ec1u \u0111\u00f3 trong ti\u00eau \u0111\u1ec1 c\u1ee7a b\u1ea1n. \u0110\u00e2y l\u00e0 m\u1ed9t v\u00e0i t\u1eeb\/c\u1ee5m t\u1eeb c\u00f3 th\u1ec3 d\u00f9ng: &#8220;gi\u00e1 r\u1ebb&#8221;, &#8220;gi\u00e1 th\u1ea5p&#8221;, &#8220;m\u1eb7c c\u1ea3 \u0111\u01b0\u1ee3c&#8221;, &#8220;&#8230;t\u1eeb XXX ng\u00e0n \u0111\u1ed3ng&#8221;, v\u00e2n v\u00e2n.<\/p>\n\n\n\n<p>Nh\u01b0ng b\u1ea1n ph\u1ea3i l\u00e0m g\u00ec n\u1ebfu trang c\u1ee7a b\u1ea1n c\u00f3 nhi\u1ec1u &#8220;gi\u00e1 tr\u1ecb&#8221;?<\/p>\n\n\n\n<p>\u00c0, \u0111\u01b0a ra th\u1ee9 quan tr\u1ecdng tr\u01b0\u1edbc, b\u1ea1n kh\u00f4ng n\u00ean l\u00e0m qu\u00e1 t\u1ea3i ng\u01b0\u1eddi t\u00ecm ki\u1ebfm b\u1eb1ng c\u00e1ch nh\u1ed3i nh\u00e9t qu\u00e1 nhi\u1ec1u gi\u00e1 tr\u1ecb n\u1ed5i b\u1eadt trong th\u1ebb ti\u00eau \u0111\u1ec1. Lu\u00f4n gi\u1eef n\u00f3 t\u1ef1 nhi\u00ean th\u00f4i.<\/p>\n\n\n\n<p>Ti\u1ebfp \u0111\u00f3, nh\u00ecn v\u00e0o th\u1ee9 h\u1ea1ng \u0111\u00e3 c\u00f3 c\u1ee7a n\u00f3 trong SERPs. \u0110i\u1ec1u n\u00e0y s\u1ebd cho b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u00e0o \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm. N\u00f3 c\u0169ng cho b\u1ea1n bi\u1ebft &#8220;ch\u1ea5t l\u01b0\u1ee3ng&#8221; n\u00e0o m\u1ecdi ng\u01b0\u1eddi xem l\u00e0 gi\u00e1 tr\u1ecb trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, Google t\u1eeb kh\u00f3a &#8220;best restaurants in New York \/ c\u00e1c c\u1eeda h\u00e0ng t\u1ed1t nh\u1ea5t \u1edf New York&#8221; v\u00e0 b\u1ea1n s\u1ebd th\u1ea5y r\u1ea5t nhi\u1ec1u k\u1ebft qu\u1ea3 gi\u1ed1ng nh\u01b0 th\u1ebf n\u00e0y:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/best-restaurants-in-new-york.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"152\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/best-restaurants-in-new-york.png\" alt=\"c\u1eeda h\u00e0ng t\u1ed1t nh\u1ea5t \u1edf New York\" class=\"wp-image-7718\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/best-restaurants-in-new-york.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/best-restaurants-in-new-york-300x51.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/best-restaurants-in-new-york-768x130.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/best-restaurants-in-new-york-585x99.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n<p>Trong th\u1ef1c t\u1ebf, t\u1ea5t c\u1ea3 c\u00e1c trang thu\u1ed9c top 10 k\u1ebft qu\u1ea3 \u0111\u1ec1u l\u00e0 d\u1ea1ng &#8220;b\u00e0i vi\u1ebft danh s\u00e1ch&#8221;.<\/p>\n\n\n\n<p>Nh\u1eefng ai th\u1ef1c hi\u1ec7n truy v\u1ea5n n\u00e0y r\u00f5 r\u00e0ng \u0111\u00e1nh gi\u00e1 cao &#8220;s\u1ed1 l\u01b0\u1ee3ng&#8221; h\u01a1n t\u1ea5t c\u1ea3 nh\u1eefng th\u1ee9 kh\u00e1c.<\/p>\n\n\n\n<p>Nh\u01b0ng n\u1ebfu b\u1ea1n Google t\u1eeb kh\u00f3a &#8220;cheap holidays \/ k\u1ef3 ngh\u1ec9 gi\u00e1 r\u1ebb, du l\u1ecbch gi\u00e1 r\u1ebb&#8221;, b\u1ea1n s\u1ebd th\u1ea5y r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi xem gi\u00e1 c\u1ea3 quan tr\u1ecdng h\u01a1n c\u00e1c th\u1ee9 kh\u00e1c.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/cheap-holidays.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"643\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/cheap-holidays.png\" alt=\"du l\u1ecbch gi\u00e1 r\u1ebb\" class=\"wp-image-7719\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/cheap-holidays.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/cheap-holidays-300x214.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/cheap-holidays-768x549.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/cheap-holidays-585x418.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n<p>Gi\u1edd ch\u00fang ta c\u00f9ng quay tr\u1edf l\u1ea1i th\u1ebb ti\u00eau \u0111\u1ec1 &#8220;SEO tips&#8221;.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/seo-tips-that-work-in-2018-title-tag.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"79\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/seo-tips-that-work-in-2018-title-tag.png\" alt=\"ti\u00eau \u0111\u1ec1 SEO hi\u1ec7u qu\u1ea3 trong n\u0103m 2018\" class=\"wp-image-7720\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/seo-tips-that-work-in-2018-title-tag.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/seo-tips-that-work-in-2018-title-tag-300x26.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/seo-tips-that-work-in-2018-title-tag-768x67.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/seo-tips-that-work-in-2018-title-tag-585x51.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n<p>Th\u00eam c\u00e1c c\u1ee5m t\u1eeb nh\u01b0 &#8220;hi\u1ec7u qu\u1ea3 trong n\u0103m 2018&#8221; v\u00e0o ti\u00eau \u0111\u1ec1 c\u1ee7a ch\u00fang ta s\u1ebd cho bi\u1ebft \u0111\u00e2y l\u00e0 n\u1ed9i dung t\u01b0\u01a1i m\u1edbi, c\u1eadp nh\u1eadt nh\u1eefng th\u1ee9 m\u1edbi nh\u1ea5t. Ch\u00fang ta n\u00f3i v\u1edbi m\u1ecdi ng\u01b0\u1eddi r\u1eb1ng nh\u1eefng m\u1eb9o (tips) n\u00e0y c\u00f3 hi\u1ec7u qu\u1ea3 trong th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i.<\/p>\n\n\n\n<p>Nh\u01b0ng ti\u00eau \u0111\u1ec1 n\u00e0y c\u0169ng k\u1ebft h\u1ee3p m\u1ed9t s\u1ed1 ch\u1ec9 ti\u00eau ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c, nh\u01b0:<\/p>\n\n\n\n<ol>\n<li><strong>M\u1ee9c \u0111\u1ed9 s\u00e2u s\u1eafc<\/strong>: 75 SEO tips l\u00e0 kh\u00e1 nhi\u1ec1u, v\u00ec th\u1ebf n\u1ed9i dung n\u00e0y ho\u00e0n to\u00e0n s\u00e2u s\u1eafc.<\/li>\n\n\n\n<li><strong>S\u1ed1 l\u01b0\u1ee3ng<\/strong>: T\u01b0\u01a1ng t\u1ef1, s\u1ef1 th\u1eadt l\u00e0 ch\u00fang ta c\u00f3 m\u1ed9t danh s\u00e1ch L\u1edaN bao g\u1ed3m 75 m\u1eb9o cho nh\u1eefng ai \u0111\u00e1nh gi\u00e1 cao c\u00e1c con s\u1ed1 (nh\u1eefng ng\u01b0\u1eddi th\u00edch b\u00e0i vi\u1ebft d\u1ea1ng danh s\u00e1ch).<\/li>\n<\/ol>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng cu\u1ed1i c\u00f9ng c\u1ea7n l\u01b0u \u00fd: l\u00fac n\u00e0o c\u0169ng vi\u1ebft ti\u00eau \u0111\u1ec1 c\u1ee7a b\u1ea1n trong vi\u1ec7c xem x\u00e9t \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>V\u00e0 ch\u00fang ta c\u1ea7n l\u00e0m \u0111i\u1ec1u \u0111\u00f3&#8230;\u00edt nh\u1ea5t cho \u0111\u1ebfn khi b\u1ea1n c\u00f3 th\u1ee9 h\u1ea1ng cao!<\/p>\n\n\n\n<p>Nh\u01b0ng sau \u0111\u00f3 th\u00ec sao?<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"d\u01b0\u1edbi-day-la-nh\u1eefng-di\u1ec1u-b\u1ea1n-c\u1ea7n-lam-m\u1ed9t-khi-b\u1ea1n-d\u01b0\u1ee3c-x\u1ebfp-h\u1ea1ng-trong-top10\"><span class=\"ez-toc-section\" id=\"Duoi_day_la_nhung_dieu_ban_can_lam_mot_khi_ban_duoc_xep_hang_trong_top10\"><\/span>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec1u b\u1ea1n c\u1ea7n l\u00e0m m\u1ed9t khi b\u1ea1n \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng trong top10<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>T\u00f4i bi\u1ebft b\u1ea1n \u0111ang ngh\u0129 \u0111i\u1ec1u g\u00ec&#8230;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>T\u1ea1i sao ch\u00fang ta kh\u00f4ng n\u00f3i v\u1ec1 CTR? N\u00f3 l\u00e0 m\u1ed9t trong <a href=\"https:\/\/kiencang.net\/yeu-to-xep-hang-cua-google\/\">c\u00e1c y\u1ebfu t\u1ed1 d\u00f9ng \u0111\u1ec3 x\u1ebfp h\u1ea1ng<\/a>, \u0111\u00fang kh\u00f4ng?<\/p>\n<\/blockquote>\n\n\n\n<p>V\u00e2ng, n\u00f3 ch\u1eafc ch\u1eafn g\u1ea7n nh\u01b0 v\u1eady.<\/p>\n\n\n\n<p>Nh\u01b0ng b\u1ea1n c\u1ea7n \u00fd th\u1ee9c \u0111i\u1ec1u n\u00e0y: kh\u00f4ng c\u00f3 nhi\u1ec1u \u00fd ngh\u0129a khi b\u1ea1n b\u1ecf th\u1eddi gian v\u00e0 n\u1ed7 l\u1ef1c \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a cho CTR cho \u0111\u1ebfn khi b\u1ea1n \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng trong top 10.<\/p>\n\n\n\n<p>T\u1ea1i sao? B\u1edfi v\u00ec h\u1ea7u nh\u01b0 m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng xem qu\u00e1 trang \u0111\u1ea7u ti\u00ean \u0111\u00e2u (10 k\u1ebft qu\u1ea3 \u0111\u00e3 l\u00e0 \u0111\u1ee7 v\u1edbi h\u1ecd r\u1ed3i).<\/p>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 hi\u1ec3n th\u1ecb k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n tr\u00ean SERPS s\u1ebd th\u1ea5p &#8211; ch\u1ec9 c\u1ea7n ki\u1ec3m tra Search Console \u0111\u1ec3 bi\u1ebft \u0111i\u1ec1u \u0111\u00f3.<\/p>\n\n\n\n<p>D\u1ea7u v\u1eady, m\u1ed9t khi b\u1ea1n b\u1eaft \u0111\u1ea7u \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng trong top 10 cho b\u1ea5t c\u1ee9 t\u1eeb kh\u00f3a \u0111\u00e1ng gi\u00e1 n\u00e0o (v\u00ed d\u1ee5, c\u00e1c t\u1eeb c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm th\u1ef1c s\u1ef1), \u0111\u00e2y l\u00e0 l\u00fac c\u1ea7n t\u1eadp trung h\u01a1n.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i c\u00e1ch \u0111\u1ec3 gia t\u0103ng CTR v\u1edbi ti\u00eau \u0111\u1ec1 c\u1ee7a b\u1ea1n:<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-tom-b\u1eaft-ng\u01b0\u1eddi-d\u1ecdc-b\u1eb1ng-cach-them-c\u1ea3m-xuc-vao-th\u1ebb-tieu-d\u1ec1-c\u1ee7a-b\u1ea1n\"><span class=\"ez-toc-section\" id=\"1_TOM_BAT_nguoi_doc_bang_cach_them_CAM_XUC_vao_the_tieu_de_cua_ban\"><\/span>1. T\u00d3M B\u1eaeT ng\u01b0\u1eddi \u0111\u1ecdc b\u1eb1ng c\u00e1ch th\u00eam C\u1ea2M X\u00daC v\u00e0o th\u1ebb ti\u00eau \u0111\u1ec1 c\u1ee7a b\u1ea1n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kinh ng\u1ea1c. \u0110\u00e1ng ch\u00fa \u00fd. K\u1ef3 di\u1ec7u. K\u1ef3 d\u1ecb. V\u00e2n v\u00e2n<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng t\u1eeb c\u00f3 s\u1ee9c m\u1ea1nh ch\u1ea1m v\u00e0o c\u1ea3m x\u00fac c\u1ee7a m\u1ecdi ng\u01b0\u1eddi. H\u1ee3p nh\u1ea5t ch\u00fang v\u00e0o th\u1ebb ti\u00eau \u0111\u1ec1 c\u00f3 th\u1ec3 l\u00e0m t\u0103ng CTR.<\/p>\n\n\n\n<p>Nh\u01b0ng tr\u00e1i ng\u01b0\u1ee3c v\u1edbi nh\u1eefng l\u1eddi khuy\u00ean ph\u1ed5 bi\u1ebfn, b\u1ea1n kh\u00f4ng n\u00ean ch\u1ecdn ch\u00fang m\u1ed9t c\u00e1ch ng\u1eabu nhi\u00ean.<\/p>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean, b\u1ea1n ph\u1ea3i tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi sau:<\/p>\n\n\n\n<ul>\n<li>N\u1ed9i dung c\u1ee7a b\u1ea1n cung c\u1ea5p gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o n\u00e0o?<\/li>\n\n\n\n<li>\u0110\u00e2u l\u00e0 n\u00fat th\u1eaft c\u1ea7n gi\u1ea3i quy\u1ebft (pain point) m\u00e0 ng\u01b0\u1eddi t\u00ecm ki\u1ebfm c\u00f3 khi th\u1ef1c hi\u1ec7n truy v\u1ea5n n\u00e0y (v\u00e0 c\u00e1ch n\u1ed9i dung c\u1ee7a b\u1ea1n gi\u00fap h\u1ecd?)<\/li>\n<\/ul>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, h\u00e3y xem x\u00e9t thu\u1eadt ng\u1eef &#8220;SEO tips&#8221;. (m\u1ed9t l\u1ea7n n\u1eefa)<\/p>\n\n\n\n<p>Ch\u00fang ta \u0111\u00e3 bi\u1ebft r\u1eb1ng b\u1ea5t k\u1ef3 ai t\u00ecm ki\u1ebfm thu\u1eadt ng\u1eef n\u00e0y mu\u1ed1n nh\u00ecn th\u1ea5y m\u1ed9t danh s\u00e1ch c\u00e1c m\u1eb9o SEO; b\u1ea1n c\u00f3 th\u1ec3 n\u00f3i th\u1ebf b\u1edfi v\u00ec \u0111\u00e2y l\u00e0 d\u1ea1ng s\u1ed1 nhi\u1ec1u (&#8220;SEO tips&#8221; ch\u1ee9 kh\u00f4ng ph\u1ea3i &#8220;SEO tip&#8221;).<\/p>\n\n\n\n<p>Trong th\u1ef1c t\u1ebf h\u1ea7u h\u1ebft c\u00e1c trang thu\u1ed9c top 10 k\u1ebft l\u00e0 d\u1ea1ng b\u00e0i vi\u1ebft ki\u1ec3u danh s\u00e1ch \u0111\u00e3 x\u00e1c nh\u1eadn cho \u0111i\u1ec1u n\u00e0y:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/seo-tips-list-style.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"583\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/seo-tips-list-style.png\" alt=\"SEO tips - b\u00e0i vi\u1ebft d\u1ea1ng danh s\u00e1ch\" class=\"wp-image-7722\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/seo-tips-list-style.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/seo-tips-list-style-300x194.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/seo-tips-list-style-768x497.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/seo-tips-list-style-585x379.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n<p>Nh\u01b0ng c\u00f2n c\u00e1c chi ti\u1ebft c\u1ee5 th\u1ec3 th\u00ec sao?<\/p>\n\n\n\n<p>Ch\u00fang ta h\u00e3y tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi tr\u00ean v\u00e0 c\u1ed1 g\u1eafng t\u00ecm ra \u0111i\u1ec1u n\u00e0y.<\/p>\n\n\n\n<ul>\n<li><strong>N\u1ed9i dung m\u00e0 ch\u00fang ta cung c\u1ea5p c\u00f3 \u0111\u1ed9c \u0111\u00e1o kh\u00f4ng? <\/strong>&#8211;<strong>&nbsp;<\/strong>C\u00f3 kh\u1ea3 n\u0103ng th\u1ef1c h\u00e0nh; t\u1ea5t c\u1ea3 c\u00e1c m\u1eb9o trong danh s\u00e1ch c\u1ee7a ch\u00fang ta c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng th\u1ef1c hi\u1ec7n v\u00e0 n\u00f3i chung s\u1ebd t\u1ea1o ra c\u00e1c k\u1ebft qu\u1ea3 th\u1ef1c s\u1ef1.<\/li>\n\n\n\n<li><strong>\u0110\u00e2u l\u00e0 n\u00fat th\u1eaft m\u1ea5u ch\u1ed1t m\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u1ea7n gi\u1ea3i quy\u1ebft khi h\u1ecd tra c\u00e2u h\u1ecfi n\u00e0y?<\/strong> &#8211; H\u1ecd mu\u1ed1n c\u00e1c m\u1eb9o th\u1ef1c s\u1ef1 c\u00f3 hi\u1ec7u qu\u1ea3. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 h\u1ecd s\u1ebd \u0111\u1ec3 \u00fd xem c\u00f3 \u0111i\u1ec1u g\u00ec c\u1eadp nh\u1eadt v\u00e0 t\u01b0\u01a1i m\u1edbi kh\u00f4ng. C\u0169ng v\u1eady, \u0111\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec1u nh\u1eefng ng\u01b0\u1eddi l\u00e0m SEO c\u1ea5p \u0111\u1ed9 gi\u1eefa s\u1ebd t\u00ecm ki\u1ebfm, v\u00ec th\u1ebf c\u00f3 l\u1ebd h\u1ecd mu\u1ed1n th\u1ea5y c\u00e1c m\u1eb9o c\u00f3 th\u1ec3 tri\u1ec3n khai m\u00e0 kh\u00f4ng qu\u00e1 kh\u00f3 kh\u0103n.<\/li>\n<\/ul>\n\n\n\n<p>C\u00f3 v\u1ebb t\u00ednh th\u1ef1c h\u00e0nh, hi\u1ec7u qu\u1ea3 l\u00e0 gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o m\u00e0 ch\u00fang ta c\u1ea7n cung c\u1ea5p \u1edf \u0111\u00e2y.<\/p>\n\n\n\n<p>H\u00e3y c\u1eadp nh\u1eadt th\u1ebb ti\u00eau \u0111\u1ec1 c\u1ee7a ch\u00fang ta:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/75-actionable-seo-tips-that-work-in-2018-title.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"73\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/75-actionable-seo-tips-that-work-in-2018-title.png\" alt=\"th\u00eam actionable\" class=\"wp-image-7723\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/75-actionable-seo-tips-that-work-in-2018-title.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/75-actionable-seo-tips-that-work-in-2018-title-300x24.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/75-actionable-seo-tips-that-work-in-2018-title-768x62.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/75-actionable-seo-tips-that-work-in-2018-title-585x47.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-them-ngo\u1eb7c-vuong-ngo\u1eb7c-d\u01a1n\"><span class=\"ez-toc-section\" id=\"2_Them_ngoac_vuongngoac_don\"><\/span>2. Th\u00eam ngo\u1eb7c vu\u00f4ng\/ngo\u1eb7c \u0111\u01a1n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ngo\u1eb7c vu\u00f4ng\/Ngo\u1eb7c \u0111\u01a1n c\u00f3 th\u1ec3 l\u00e0m ng\u1eaft ti\u00eau \u0111\u1ec1 c\u1ee7a b\u1ea1n v\u00e0 n\u00e2ng kh\u1ea3 n\u0103ng \u0111\u1ecdc hi\u1ec3u.<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, h\u00e3y th\u00eam ngo\u1eb7c \u0111\u01a1n v\u00e0o th\u1ebb ti\u00eau \u0111\u1ec1 c\u1ee7a b\u00e0i vi\u1ebft SEO tips:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/parenthesis-title-tag-seo-tips.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"74\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/parenthesis-title-tag-seo-tips.png\" alt=\"th\u00eam ngo\u1eb7c \u0111\u01a1n\" class=\"wp-image-7724\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/parenthesis-title-tag-seo-tips.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/parenthesis-title-tag-seo-tips-300x25.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/parenthesis-title-tag-seo-tips-768x63.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/parenthesis-title-tag-seo-tips-585x48.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n<p>Tr\u00f4ng hay h\u01a1n \u0111\u00fang kh\u00f4ng, b\u1ea1n ngh\u0129 sao?<\/p>\n\n\n\n<p>V\u00e0 ngo\u1eb7c \u0111\u01a1n c\u00f3 th\u1ec3 gi\u00fap c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 click \/ click-through rate (CTR).<\/p>\n\n\n\n<p>Sean Falconer t\u1eeb website Proven.com th\u00eam ngo\u1eb7c \u0111\u01a1n v\u00e0o h\u01b0\u1edbng d\u1eabn v\u00e0 th\u1ea5y s\u1ef1 gia t\u0103ng 128% trong l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/backlinko-ctr-title-tag-proven-com.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"85\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/backlinko-ctr-title-tag-proven-com.jpg\" alt=\"\" class=\"wp-image-7725\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/backlinko-ctr-title-tag-proven-com.jpg 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/backlinko-ctr-title-tag-proven-com-300x28.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/backlinko-ctr-title-tag-proven-com-768x73.jpg 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/backlinko-ctr-title-tag-proven-com-585x55.jpg 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><figcaption class=\"wp-element-caption\">\u1ea3nh ch\u1ee5p m\u00e0n h\u00ecnh \u0111\u01b0\u1ee3c l\u1ea5y t\u1eeb trang backlinko.com<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-s\u1eed-d\u1ee5ng-kho\u1ea3ng-tr\u1ed1ng-to-mo-d\u1ec3-h\u1ea5p-d\u1eabn-click\"><span class=\"ez-toc-section\" id=\"3_Su_dung_%E2%80%9Ckhoang_trong_to_mo%E2%80%9D_de_hap_dan_click\"><\/span>3. S\u1eed d\u1ee5ng &#8220;kho\u1ea3ng tr\u1ed1ng t\u00f2 m\u00f2&#8221; \u0111\u1ec3 h\u1ea5p d\u1eabn click<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>B\u1ea1n \u0111\u00e3 \u0111\u1ecdc b\u1ea5t c\u1ee9 b\u00e0i vi\u1ebft n\u00e0o t\u1eeb Buzzfeed ho\u1eb7c UpWorthy ch\u01b0a?<\/p>\n\n\n\n<p>N\u1ebfu th\u1ebf b\u1ea1n c\u00f3 l\u1ebd quen thu\u1ed9c v\u1edbi k\u1ef9 thu\u1eadt n\u00e0y.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 \u0111\u1ecbnh ngh\u0129a:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Kho\u1ea3ng tr\u1ed1ng t\u00f2 m\u00f2 l\u00e0 kho\u1ea3ng tr\u1ed1ng gi\u1eefa \u0111i\u1ec1u m\u00e0 ch\u00fang ta bi\u1ebft v\u00e0 \u0111i\u1ec1u m\u00e0 ch\u00fang ta mu\u1ed1n ho\u1eb7c th\u1eadm ch\u00ed c\u1ea7n ph\u1ea3i bi\u1ebft. &#8211; Joanna Wiebe<\/p>\n<\/blockquote>\n\n\n\n<p>V\u00e0 d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/upworthy-curiosity-gap.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"432\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/upworthy-curiosity-gap.png\" alt=\"kho\u1ea3ng tr\u1ed1ng t\u00f2 m\u00f2\" class=\"wp-image-7727\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/upworthy-curiosity-gap.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/upworthy-curiosity-gap-300x144.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/upworthy-curiosity-gap-768x369.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/upworthy-curiosity-gap-585x281.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n<p>N\u1ebfu, gi\u1ed1ng nh\u01b0 t\u00f4i, b\u1ea1n s\u1ebd ngh\u0129 &#8220;\u00d4i tr\u1eddi \u01a1i! C\u00e1i qu\u00e1i g\u00ec v\u1eady, c\u00e1i g\u00ec m\u00e0 khi m\u1ed9t ng\u01b0\u1eddi ph\u00e1t hi\u1ec7n ra con trai anh ta b\u1ecb ung th\u01b0, \u0111\u1ed3ng nghi\u1ec7p \u0111\u00e3 tr\u1ea3 l\u1eddi c\u00e1i g\u00ec m\u00e0 \u0111\u1ebfn m\u1ee9c kh\u00f4ng th\u1ec3 tin \u0111\u01b0\u1ee3c v\u1ec1 s\u1ef1 t\u1eed t\u1ebf!?&#8221;, sau \u0111\u00f3 b\u1ea1n s\u1ebd tr\u1ea3i nghi\u1ec7m c\u1ea3m gi\u00e1c kho\u1ea3ng tr\u1ed1ng t\u00f2 m\u00f2.<\/p>\n\n\n\n<p>Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 \u0111o\u00e1n \u0111\u01b0\u1ee3c, c\u00f3 m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 t\u00e2m l\u00fd h\u1ecdc nh\u1ea5t \u0111\u1ecbnh \u0111\u1ed1i v\u1edbi k\u1ef9 thu\u1eadt n\u00e0y &#8211; v\u01b0\u1ee3t qu\u00e1 kh\u1ea3 n\u0103ng t\u00f4i c\u00f3 \u0111\u1ec3 gi\u1ea3i th\u00edch trong b\u00e0i vi\u1ebft n\u00e0y.<\/p>\n\n\n\n<p>V\u00ec th\u1ebf, t\u00f4i khuy\u1ebfn kh\u00edch b\u1ea1n \u0111\u1ecdc <a href=\"https:\/\/copyhackers.com\/2014\/04\/curiosity-gap\/\" target=\"_blank\" rel=\"noopener noreferrer\">b\u00e0i vi\u1ebft n\u00e0y<\/a> v\u00e0 <a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC4635443\/\" target=\"_blank\" rel=\"noopener noreferrer\">b\u00e0i n\u00e0y<\/a> n\u1eefa.<\/p>\n\n\n\n<p><em>L\u01afU \u00dd. B\u00e0i vi\u1ebft th\u1ee9 hai th\u1ef1c s\u1ef1 thu\u1ed9c v\u1ec1 l\u0129nh v\u1ef1c nghi\u00ean c\u1ee9u. N\u00f3 kh\u00e1 n\u1eb7ng nh\u01b0ng \u0111\u00e1ng \u0111\u1ec3 \u0111\u1ecdc<\/em><\/p>\n\n\n\n<p>Nh\u01b0ng b\u1ea1n c\u1ea7n c\u1ea9n th\u1eadn v\u1edbi k\u1ef9 thu\u1eadt tr\u00ean&#8230;b\u1ea1n kh\u00f4ng mu\u1ed1n m\u00ecnh tr\u1edf th\u00e0nh k\u1ebb gi\u1eadt t\u00edt, c\u00e2u kh\u00e1ch r\u1ebb ti\u1ec1n.<\/p>\n\n\n\n<p>\u0110\u00fang v\u1eady, b\u1ea1n mu\u1ed1n m\u1ecdi ng\u01b0\u1eddi click v\u00e0o b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n, nh\u01b0ng kh\u00f4ng ph\u1ea3i tr\u1ea3 gi\u00e1 qu\u00e1 l\u1edbn cho s\u1ef1 trung th\u1ef1c.<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, \u0111\u00e2y l\u00e0 phi\u00ean b\u1ea3n c\u1ee7a th\u1ebb ti\u00eau \u0111\u1ec1 &#8220;SEO tips&#8221; k\u1ebft h\u1ee3p v\u1edbi kho\u1ea3ng tr\u1ed1ng t\u00f2 m\u00f2:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/curiosity-gap-title-tag.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"48\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/curiosity-gap-title-tag.png\" alt=\"\" class=\"wp-image-7728\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/curiosity-gap-title-tag.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/curiosity-gap-title-tag-300x16.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/curiosity-gap-title-tag-768x41.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/curiosity-gap-title-tag-585x31.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n<p>N\u1ebfu ch\u00fang ta b\u1ecf qua s\u1ef1 th\u1eadt l\u00e0 ti\u00eau \u0111\u1ec1 n\u00e0y qu\u00e1 d\u00e0i (v\u00e0 s\u1ebd b\u1ecb c\u1eaft ng\u1eafn trong SERPs), r\u1ea5t c\u00f3 th\u1ec3 b\u1ea1n \u0111ang ngh\u0129 \u0111i\u1ec1u g\u00ec \u0111\u00f3 ki\u1ec3u nh\u01b0:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Tr\u1eddi \u01a1i&#8230;Google kh\u00f4ng mu\u1ed1n t\u00f4i bi\u1ebft v\u1ec1 c\u00e1c k\u1ef9 thu\u1eadt SEO n\u00e0y? Ch\u00fang CH\u1eaeC CH\u1eaeN hi\u1ec7u qu\u1ea3! T\u00f4i C\u1ea6N PH\u1ea2I bi\u1ebft ch\u00fang l\u00e0 g\u00ec!<\/p>\n<\/blockquote>\n\n\n\n<p>Nh\u01b0ng m\u1eb7c d\u00f9 \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi click, n\u00f3 kh\u00f4ng trung th\u1ef1c.<\/p>\n\n\n\n<p><strong>Kh\u00f4ng c\u00f3 m\u1eb9o n\u00e0o trong danh s\u00e1ch c\u1ee7a ch\u00fang t\u00f4i m\u00e0 Google kh\u00f4ng mu\u1ed1n b\u1ea1n bi\u1ebft c\u1ea3.<\/strong><\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 v\u00ed d\u1ee5 t\u1ed1t h\u01a1n:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/work-like-a-charm-seo-tips-title-tag.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"69\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/work-like-a-charm-seo-tips-title-tag.png\" alt=\"v\u00ed d\u1ee5 t\u1ed1t h\u01a1n v\u1ec1 ti\u00eau \u0111\u1ec1\" class=\"wp-image-7729\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/work-like-a-charm-seo-tips-title-tag.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/work-like-a-charm-seo-tips-title-tag-300x23.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/work-like-a-charm-seo-tips-title-tag-768x59.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/work-like-a-charm-seo-tips-title-tag-585x45.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n<p>Ti\u00eau \u0111\u1ec1 n\u00e0y trung th\u1ef1c, nh\u01b0ng v\u1eabn gi\u00fap g\u1ee3i l\u00ean c\u1ea3m gi\u00e1c t\u00f2 m\u00f2 (v\u00ed d\u1ee5, &#8220;WOW, ch\u00fang hi\u1ec7u qu\u1ea3 nh\u01b0 c\u00f3 ma thu\u1eadt&#8221;&#8230;T\u00f4i ngh\u0129 t\u1ed1t h\u01a1n s\u1ebd ph\u1ea3i \u0111\u1ecdc ch\u00fang th\u00f4i!&#8221;)<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-d\u01b0a-t\u1eeb-khoa-c\u1ee7a-b\u1ea1n-ra-tr\u01b0\u1edbc\"><span class=\"ez-toc-section\" id=\"4_Dua_tu_khoa_cua_ban_ra_truoc\"><\/span>4. \u0110\u01b0a t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n ra tr\u01b0\u1edbc<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ngh\u0129a l\u00e0 b\u1ea1n \u0111\u01b0a c\u00e1c chi ti\u1ebft quan tr\u1ecdng, t\u1eeb quan tr\u1ecdng \u1edf ph\u1ea7n \u0111\u1ea7u c\u1ee7a ti\u00eau \u0111\u1ec1 (v\u00ed d\u1ee5 nh\u01b0 t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n).<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ba l\u00fd do n\u00f3 c\u00f3 th\u1ec3 t\u1ea1o ra \u00fd ngh\u0129a khi l\u00e0m nh\u01b0 v\u1eady:<\/p>\n\n\n\n<ol>\n<li><strong>N\u00f3 t\u00f3m l\u1ea5y s\u1ef1 ch\u00fa \u00fd<\/strong>: Ch\u00fang ta (ch\u1ec9 ng\u01b0\u1eddi ph\u01b0\u01a1ng T\u00e2y) \u0111\u1ecdc t\u1eeb tr\u00e1i qua ph\u1ea3i (ng\u01b0\u1eddi Vi\u1ec7t c\u0169ng v\u1eady &#8211; ch\u1eef c\u1ee7a ch\u00fang ta \u0111ang d\u00f9ng do m\u1ed9t ng\u01b0\u1eddi truy\u1ec1n gi\u00e1o Ch\u00e2u \u00c2u s\u00e1ng t\u1ea1o ra). N\u1ebfu b\u1ea1n mu\u1ed1n \u0111\u01b0a t\u1eeb kh\u00f3a ra tr\u01b0\u1edbc, \u0111\u1ea5y ph\u1ea3i l\u00e0 th\u1ee9 \u0111\u1ea7u ti\u00ean b\u1ea5t k\u1ef3 ng\u01b0\u1eddi gh\u00e9 th\u0103m ti\u1ec1m n\u0103ng n\u00e0o s\u1ebd \u0111\u1ecdc. Kh\u00f4ng ch\u1ec9 gi\u00fap t\u00f3m l\u1ea5y s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd, m\u00e0 n\u00f3 c\u00f2n \u0111\u1ea3m b\u1ea3o cho h\u1ecd r\u1eb1ng trang \u0111\u1ecbnh gh\u00e9 th\u0103m li\u00ean quan \u0111\u1ebfn t\u00ecm ki\u1ebfm.<\/li>\n\n\n\n<li><strong>N\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng<\/strong>: Trong qu\u00e1 kh\u1ee9, trong l\u00e3nh v\u1ef1c SEO, ng\u01b0\u1eddi ta suy \u0111o\u00e1n l\u00e0 \u0111\u1eb7t t\u1eeb kh\u00f3a \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u (ho\u1eb7c g\u1ea7n v\u1ecb tr\u00ed \u0111\u1ea7u) c\u1ee7a th\u1ebb ti\u00eau \u0111\u1ec1 c\u00f3 th\u1ec3 gi\u00fap th\u0103ng h\u1ea1ng. Ngay c\u1ea3 khi \u0111i\u1ec1u n\u00e0y t\u1eebng \u0111\u00fang, n\u00f3 c\u00f3 l\u1ebd kh\u00f4ng c\u00f2n \u0111\u00fang \u1edf th\u1eddi \u0111i\u1ec3m n\u00e0y n\u1eefa. Tuy v\u1eady, \u00e1p d\u1ee5ng n\u00f3 c\u0169ng ch\u1eb3ng g\u00e2y h\u1ea1i g\u00ec.<\/li>\n\n\n\n<li><strong>N\u00f3 c\u00f3 th\u1ec3 \u0111em l\u1ea1i k\u1ebft qu\u1ea3 l\u00e0 nhi\u1ec1u li\u00ean k\u1ebft gi\u00e0u t\u1eeb kh\u00f3a h\u01a1n<\/strong>: Kh\u00f4ng c\u00f3 g\u00ec t\u1ed1t h\u01a1n so v\u1edbi m\u1ed9t li\u00ean k\u1ebft v\u1edbi t\u1eeb kh\u00f3a b\u1ea1n nh\u1eafm \u0111\u1ebfn d\u01b0\u1edbi d\u1ea1ng <a href=\"https:\/\/kiencang.net\/van-ban-neo\/\">v\u0103n b\u1ea3n neo<\/a>, c\u00f3 \u0111\u00fang kh\u00f4ng? \u0110\u01b0a t\u1eeb kh\u00f3a ra tr\u01b0\u1edbc c\u00f3 th\u1ec3 gi\u00fap &#8220;\u0111\u00f3ng khung&#8221; c\u00e1ch m\u1ecdi ng\u01b0\u1eddi nh\u00ecn v\u00e0 li\u00ean k\u1ebft \u0111\u1ebfn b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n, c\u00e1i c\u00f3 th\u1ec3 c\u00f3 h\u1ec7 qu\u1ea3 l\u00e0 c\u00f3 nhi\u1ec1u li\u00ean k\u1ebft gi\u00e0u t\u1eeb kh\u00f3a h\u01a1n. H\u00e3y ngh\u0129 v\u1ec1 n\u00f3: n\u1ebfu ti\u00eau \u0111\u1ec1 c\u1ee7a b\u1ea1n l\u00e0 &#8220;SEO Tips: 75 k\u1ef9 thu\u1eadt th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c&#8230;&#8221;, s\u1ebd kh\u00f4ng c\u00f3 nghi ng\u1edd l\u00e0 n\u00f3 s\u1ebd l\u00e0m t\u0103ng l\u00ean c\u01a1 h\u1ed9i m\u1ed9t ai \u0111\u00f3 li\u00ean k\u1ebft t\u1edbi b\u1ea1n v\u1edbi c\u1ee5m t\u1eeb nh\u01b0 &#8220;SEO tips&#8221; d\u01b0\u1edbi d\u1ea1ng v\u0103n b\u1ea3n neo.<\/li>\n<\/ol>\n\n\n\n<p>M\u1ed9t c\u00e1ch trung th\u1ef1c, y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u1edf \u0111\u00e2y l\u00e0 s\u1edf th\u00edch c\u00e1 nh\u00e2n. L\u1ea5y v\u00ed d\u1ee5, b\u1ea1n c\u00f3 cho r\u1eb1ng th\u1ebb ti\u00eau \u0111\u1ec1 s\u1ebd t\u1ed1t h\u01a1n n\u1ebfu n\u00f3 c\u00f3 t\u1eeb kh\u00f3a quan tr\u1ecdng \u1edf tr\u01b0\u1edbc hay kh\u00f4ng?<\/p>\n\n\n\n<p>\u0110\u00f4i khi n\u00f3 \u0111\u01a1n gi\u1ea3n l\u00e0 kh\u00f4ng hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 phi\u00ean b\u1ea3n t\u1eeb kh\u00f3a \u1edf tr\u01b0\u1edbc trong th\u1ebb ti\u00eau \u0111\u1ec1 SEO tips c\u1ee7a ch\u00fang t\u00f4i:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/front-loaded-kw-title-tag.png\"><img loading=\"lazy\" decoding=\"async\" width=\"899\" height=\"64\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/front-loaded-kw-title-tag.png\" alt=\"t\u1eeb kh\u00f3a \u1edf tr\u01b0\u1edbc trong th\u1ebb ti\u00eau \u0111\u1ec1\" class=\"wp-image-7730\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/front-loaded-kw-title-tag.png 899w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/front-loaded-kw-title-tag-300x21.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/front-loaded-kw-title-tag-768x55.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/front-loaded-kw-title-tag-585x42.png 585w\" sizes=\"(max-width: 899px) 100vw, 899px\" \/><\/a><\/figure><\/div>\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng ch\u00fang ta \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t v\u00e0i thay \u0111\u1ed5i \u0111\u1ec3 l\u00e0m n\u00f3 hi\u1ec7u qu\u1ea3. Nh\u01b0ng n\u00f3i th\u1ef1c, ch\u00fang t\u00f4i ngh\u0129 phi\u00ean b\u1ea3n g\u1ed1c c\u1ee7a n\u00f3 t\u1ed1t h\u01a1n m\u1ed9t ch\u00fat.<\/p>\n\n\n\n<p>V\u00ec th\u1ebf ch\u00fang t\u00f4i \u0111\u00e3 ch\u1ecdn ti\u00eau \u0111\u1ec1 b\u00ean d\u01b0\u1edbi:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/current-seo-tips-title-tag.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"72\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/current-seo-tips-title-tag.png\" alt=\"th\u1ebb ti\u00eau \u0111\u1ec1 th\u1ef1c t\u1ebf\" class=\"wp-image-7731\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/current-seo-tips-title-tag.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/current-seo-tips-title-tag-300x24.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/current-seo-tips-title-tag-768x61.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/current-seo-tips-title-tag-585x47.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"t\u1ea1o-th\u1ebb-tieu-d\u1ec1-t\u1ef1-d\u1ed9ng-lam-th\u1ebf-nao-d\u1ec3-co-d\u01b0\u1ee3c-th\u1ebb-tieu-d\u1ec1-hoan-h\u1ea3o-cho-s\u1ea3n-ph\u1ea9m-va-th\u01b0-m\u1ee5c-v\u1edbi-s\u1ed1-l\u01b0\u1ee3ng-l\u1edbn\"><span class=\"ez-toc-section\" id=\"Tao_the_tieu_de_tu_dong_lam_the_nao_de_co_duoc_the_tieu_de_HOAN_HAO_cho_san_pham_va_thu_muc_voi_so_luong_lon\"><\/span>T\u1ea1o th\u1ebb ti\u00eau \u0111\u1ec1 t\u1ef1 \u0111\u1ed9ng: l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u1ebb ti\u00eau \u0111\u1ec1 HO\u00c0N H\u1ea2O cho s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0 m\u1ee5c (v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nhi\u1ec1u trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 danh s\u00e1ch h\u00e0ng ng\u00e0n, \u0111\u00f4i khi l\u00e0 h\u00e0ng tri\u1ec7u s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, Amazon c\u00f3 104 tri\u1ec7u trang \u0111\u01b0\u1ee3c Google l\u1eadp ch\u1ec9 m\u1ee5c.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/amazon-index-size.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"221\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/amazon-index-size.png\" alt=\"s\u1ed1 l\u01b0\u1ee3ng trang \u0111\u01b0\u1ee3c Google l\u1eadp ch\u1ec9 m\u1ee5c\" class=\"wp-image-7732\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/amazon-index-size.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/amazon-index-size-300x74.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/amazon-index-size-768x189.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/amazon-index-size-585x144.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n<p>B\u1ea1n c\u00f3 th\u1ef1c s\u1ef1 ngh\u0129 l\u00e0 c\u00f3 ai \u0111\u00f3 ng\u1ed3i v\u00e0 t\u1ea1o th\u1ebb ti\u00eau \u0111\u1ec1 cho h\u01a1n 100 tri\u1ec7u s\u1ea3n ph\u1ea9m theo c\u00e1ch th\u1ee7 c\u00f4ng kh\u00f4ng?<\/p>\n\n\n\n<p>Th\u1ef1c s\u1ef1 l\u00e0 kh\u00f4ng.<\/p>\n\n\n\n<p>C\u00e1c th\u1ebb ti\u00eau \u0111\u1ec1 n\u00e0y \u0111\u01b0\u1ee3c t\u1ea1o t\u1ef1 \u0111\u1ed9ng, r\u1ea5t c\u00f3 th\u1ec3 b\u1edfi CMS c\u1ee7a Amazon.<\/p>\n\n\n\n<p>Amazon g\u1ea7n nh\u01b0 ch\u1eafc ch\u1eafn c\u00f3 m\u1ed9t CMS t\u00f9y ch\u1ec9nh x\u1eed l\u00fd vi\u1ec7c n\u00e0y. Nh\u01b0ng tin t\u1ed1t l\u00e0 h\u1ea7u h\u1ebft c\u00e1c CMS \u0111\u1ec1u c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 &#8211; b\u1ea1n s\u1ebd ch\u1ec9 c\u1ea7n plugin m\u00e0 th\u00f4i.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i plugin v\u1edbi ch\u1ee9c n\u0103ng nh\u01b0 v\u1eady:<\/p>\n\n\n\n<ul>\n<li><strong>WordPress<\/strong>: <a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yoast<\/a>; c\u00f3 m\u1ed9t h\u01b0\u1edbng d\u1eabn (ho\u00e0n ch\u1ec9nh v\u1edbi m\u1ed9t danh s\u00e1ch t\u00f9y ch\u1ec9nh c\u00e1c bi\u1ebfn m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng trong meta-tags) \u1edf <a href=\"https:\/\/kb.yoast.com\/kb\/yoast-wordpress-seo-titles-metas-template-variables\/\" target=\"_blank\" rel=\"noopener noreferrer\">b\u00e0i n\u00e0y<\/a>. N\u00f3 kh\u00e1 linh ho\u1ea1t.<\/li>\n\n\n\n<li><strong>Joomla<\/strong>: <a href=\"https:\/\/extensions.joomla.org\/extension\/tag-meta\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tag Meta<\/a>; v\u1ec1 m\u1eb7t c\u00e1 nh\u00e2n t\u00f4i ch\u01b0a t\u1eebng s\u1eed d\u1ee5ng plugin n\u00e0y nh\u01b0ng c\u00f3 xem c\u00e1c \u0111\u00e1nh gi\u00e1 v\u00e0 chia s\u1ebb, c\u00f3 c\u00e1c ch\u1ee9c n\u0103ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 Yoast cho WordPress.<\/li>\n\n\n\n<li><strong>Magento<\/strong>: Theo <a href=\"https:\/\/yoast.com\/magento-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">b\u00e0i vi\u1ebft n\u00e0y<\/a>, Magento x\u1eed l\u00fd th\u1ebb ti\u00eau \u0111\u1ec1 cho trang th\u01b0 m\u1ee5c v\u00e0 trang s\u1ea3n ph\u1ea9m kh\u00e1 t\u1ed1t, l\u00e0 t\u00ednh n\u0103ng m\u1eb7c \u0111\u1ecbnh s\u1eb5n c\u00f3. N\u1ebfu b\u1ea1n c\u1ea7n nhi\u1ec1u ch\u1ee9c n\u0103ng h\u01a1n? Th\u1eed<a href=\"https:\/\/www.mageworx.com\/magento-seo-meta-templates-extension.html\" target=\"_blank\" rel=\"noopener noreferrer\"> s\u1ea3n ph\u1ea9m n\u00e0y<\/a> (n\u00f3 kh\u00f4ng mi\u1ec5n ph\u00ed).<\/li>\n<\/ul>\n\n\n\n<p>\u0110\u1ec3 v\u1ea5n \u0111\u1ec1 k\u1ef9 thu\u1eadt sang m\u1ed9t b\u00ean, \u0111\u00e2u l\u00e0 \u0111\u1ecbnh d\u1ea1ng t\u1ed1t nh\u1ea5t cho th\u1ebb ti\u00eau \u0111\u1ec1 \u0111\u01b0\u1ee3c t\u1ea1o t\u1ef1 \u0111\u1ed9ng?<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i \u00fd t\u01b0\u1edfng cho trang s\u1ea3n ph\u1ea9m:<\/p>\n\n\n\n<ul>\n<li><strong>T\u00ean s\u1ea3n ph\u1ea9m | Th\u01b0\u01a1ng hi\u1ec7u<\/strong> (v\u00ed d\u1ee5, &#8220;iPhone X | Apple&#8221;)<\/li>\n\n\n\n<li><strong>T\u00ean s\u1ea3n ph\u1ea9m | Th\u01b0 m\u1ee5c |Th\u01b0\u01a1ng hi\u1ec7u&nbsp;<\/strong>(v\u00ed d\u1ee5, &#8220;MacBook Pro | Laptops &amp; Notebooks | Apple&#8221;)<\/li>\n\n\n\n<li><strong>CTA (l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng) + Ti\u00eau \u0111\u1ec1 s\u1ea3n ph\u1ea9m | Th\u01b0\u01a1ng hi\u1ec7u<\/strong> (v\u00ed d\u1ee5, &#8220;Mua iPhone X | Apple&#8221;)<\/li>\n\n\n\n<li><strong>CTA + Ti\u00eau \u0111\u1ec1 s\u1ea3n ph\u1ea9m | ISBN\/serial number | Th\u01b0\u01a1ng hi\u1ec7u<\/strong> (Mua iPhone X | 978-X-XX-XXXXXXX-X | Apple)&#8221; &#8211; n\u00f3 c\u00f3 xu h\u01b0\u1edbng hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm qua Google b\u1eb1ng ISBN ho\u1eb7c serial numbers, ch\u1eb3ng h\u1ea1n nh\u01b0 d\u1ee5ng c\u1ee5 nh\u00e0 b\u1ebfp, s\u00e1ch, v\u00e2n v\u00e2n)<\/li>\n<\/ul>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng v\u1ec1 trang th\u01b0 m\u1ee5c:<\/p>\n\n\n\n<ul>\n<li><strong>Th\u01b0 m\u1ee5c | Th\u01b0\u01a1ng hi\u1ec7u<\/strong> (v\u00ed d\u1ee5, &#8220;Laptops &amp; Notebooks | Apple&#8221;)<\/li>\n\n\n\n<li><strong>CTA + Th\u01b0 m\u1ee5c | Th\u01b0\u01a1ng hi\u1ec7u<\/strong> (v\u00ed d\u1ee5, &#8220;Mua Laptops &amp; Notebooks | Apple&#8221;)<\/li>\n<\/ul>\n\n\n\n<p>V\u00e0 \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng cho c\u00e1c trang c\u00f3 t\u00ednh &#8220;\u0111\u1ecba ph\u01b0\u01a1ng&#8221;:<\/p>\n\n\n\n<ul>\n<li><strong>T\u00ean nh\u00e0 h\u00e0ng, Th\u00e0nh ph\u1ed1 &#8211; Th\u1ecb tr\u1ea5n | Th\u01b0 m\u1ee5c | Th\u01b0\u01a1ng hi\u1ec7u<\/strong> (v\u00ed d\u1ee5 &#8220;Qu\u00e1n chay Ph\u00f9 V\u00e2n, H\u00e0 \u0110\u00f4ng, H\u00e0 N\u1ed9i | \u0110\u00e1nh gi\u00e1 nh\u00e0 h\u00e0ng | TripAdvistor&#8221;)<\/li>\n\n\n\n<li><strong>Ng\u00e0nh ngh\u1ec1 trong Th\u00e0nh ph\u1ed1 | CTA &#8211; Th\u01b0\u01a1ng hi\u1ec7u<\/strong> (v\u00ed d\u1ee5, &#8220;X\u1ed1p ch\u1ed1ng n\u00f3ng \u1edf H\u00e0 N\u1ed9i | Nh\u1eadn b\u00e1o gi\u00e1 &#8211; T\u00f9ng Anh&#8221;)<\/li>\n<\/ul>\n\n\n\n<p>B\u1ea1n \u0111\u00e3 c\u00f3 c\u00e1c \u00fd t\u01b0\u1edfng&#8230;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"m\u1eb9o-hay-ch\u1ec9nh-s\u1eeda-cac-trang-quan-tr\u1ecdng-hi\u1ec7u-qu\u1ea3-nh\u1ea5t\"><span class=\"ez-toc-section\" id=\"Meo_Hay_chinh_sua_cac_trang_quan_trong_hieu_qua_nhat\"><\/span>M\u1eb9o: H\u00e3y ch\u1ec9nh s\u1eeda c\u00e1c trang quan tr\u1ecdng, hi\u1ec7u qu\u1ea3 nh\u1ea5t<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng t\u00f9y ch\u1ec9nh th\u1ebb ti\u00eau \u0111\u1ec3 cho h\u00e0ng tr\u0103m ho\u1eb7c h\u00e0ng ng\u00e0n s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p>Nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 cho c\u00e1c trang hi\u1ec7u qu\u1ea3 nh\u1ea5t tr\u00ean website; \u0111i\u1ec1u n\u00e0y s\u1ebd \u0111em cho ch\u00fang s\u1ef1 t\u0103ng tr\u01b0\u1edfng.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch:<\/p>\n\n\n\n<p>\u0110\u01b0a t\u00ean mi\u1ec1n c\u1ee7a b\u1ea1n v\u00e0o Site Explorer.<\/p>\n\n\n\n<p>V\u00e0o ph\u1ea7n Organic Search &gt; Top Pages.<\/p>\n\n\n\n<p>N\u00f3 s\u1ebd hi\u1ec3n th\u1ecb cho b\u1ea1n c\u00e1c trang nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u truy c\u1eadp t\u1ef1 nhi\u00ean nh\u1ea5t (th\u1ef1c ra n\u1ebfu b\u1ea1n d\u00f9ng Google Analytics th\u00ec c\u00f3 th\u1ec3 d\u00f9ng lu\u00f4n t\u00ednh n\u0103ng th\u1ed1ng k\u00ea c\u1ee7a n\u00f3 \u0111\u1ec3 ki\u1ec3m tra s\u1ebd chu\u1ea9n x\u00e1c h\u01a1n).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/zappos-top-pages-organic.png\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"313\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/zappos-top-pages-organic.png\" alt=\"c\u00e1c trang nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u truy c\u1eadp nh\u1ea5t\" class=\"wp-image-7733\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/zappos-top-pages-organic.png 680w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/zappos-top-pages-organic-300x138.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/zappos-top-pages-organic-585x269.png 585w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a><\/figure><\/div>\n\n\n<p>V\u1edbi nh\u1eefng trang n\u00e0y, r\u1ea5t \u0111\u00e1ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a th\u1ebb ti\u00eau \u0111\u1ec1 theo c\u00e1ch th\u1ee7 c\u00f4ng (s\u1eed d\u1ee5ng c\u00e1c b\u01b0\u1edbc b\u00ean tr\u00ean).<\/p>\n\n\n\n<p>V\u00ec sao? B\u1edfi ch\u1ec9 c\u1ea7n s\u1ef1 gia t\u0103ng CTR ho\u1eb7c x\u1ebfp h\u1ea1ng nh\u1ecf th\u00f4i s\u1ebd \u0111em \u0111\u1ebfn k\u1ebft qu\u1ea3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"t\u1ea1i-sao-google-vi\u1ebft-l\u1ea1i-th\u1ebb-tieu-d\u1ec1-c\u1ee7a-toi\"><span class=\"ez-toc-section\" id=\"Tai_sao_Google_viet_lai_the_tieu_de_cua_toi\"><\/span>T\u1ea1i sao Google vi\u1ebft l\u1ea1i th\u1ebb ti\u00eau \u0111\u1ec1 c\u1ee7a t\u00f4i?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google c\u00f3 m\u1ed9t th\u00f3i quen l\u00e0 th\u1ec9nh tho\u1ea3ng vi\u1ebft l\u1ea1i th\u1ebb ti\u00eau \u0111\u1ec1.<\/p>\n\n\n\n<p>N\u00f3 c\u00f3 th\u1ec3 g\u00e2y b\u1ef1c b\u1ed9i, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi b\u1ea1n \u0111\u00e3 t\u1ed1n th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c \u0111\u1ec3 t\u1ea1o ra \u0111\u01b0\u1ee3c c\u00e1c th\u1ebb &#8220;t\u1ed1i \u01b0u h\u00f3a&#8221;.<\/p>\n\n\n\n<p>V\u1eady v\u00ec sao m\u00e0 Google l\u1ea1i l\u00e0m \u0111i\u1ec1u \u0111\u00f3?<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u00fd do:<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-google-nghi-th\u1ebb-tieu-d\u1ec1-c\u1ee7a-b\u1ea1n-co-v\u1ea5n-d\u1ec1\"><span class=\"ez-toc-section\" id=\"1_Google_nghi_the_tieu_de_cua_ban_co_van_de\"><\/span>1. Google ngh\u0129 th\u1ebb ti\u00eau \u0111\u1ec1 c\u1ee7a b\u1ea1n c\u00f3 v\u1ea5n \u0111\u1ec1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V\u00e0o n\u0103m 2016, Gary Illyes \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 vi\u1ec7c Google li\u00ean t\u1ee5c ch\u1ec9nh s\u1eeda, vi\u1ebft l\u1ea1i c\u00e1c th\u1ebb ti\u00eau \u0111\u1ec1. \u0110\u00e2y l\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a anh \u1ea5y:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Ch\u00fang t\u00f4i s\u1ebd kh\u00f4ng bao gi\u1edd b\u1ecf vi\u1ec7c vi\u1ebft l\u1ea1i c\u00e1c ti\u00eau \u0111\u1ec1. Ch\u00fang t\u00f4i th\u1ea5y c\u00f3 nhi\u1ec1u trang m\u00e0 ti\u00eau \u0111\u1ec1 th\u1ef1c s\u1ef1 c\u00f3 v\u1ea5n \u0111\u1ec1. Nhi\u1ec1u trang th\u1eadm ch\u00ed c\u00f2n kh\u00f4ng c\u00f3 ti\u00eau \u0111\u1ec1; nhi\u1ec1u trang c\u00f3 ti\u00eau \u0111\u1ec1 ki\u1ec3u nh\u01b0 &#8220;Top Page&#8221;. Trong th\u1ef1c t\u1ebf, Google g\u1ea7n nh\u01b0 vi\u1ebft l\u1ea1i ti\u00eau \u0111\u1ec1 v\u00e0o m\u1ecdi l\u00fac. Ch\u00fang t\u00f4i kh\u00f4ng th\u1ec3 cung c\u1ea5p k\u1ebft qu\u1ea3 h\u1eefu \u00edch cho ng\u01b0\u1eddi d\u00f9ng c\u1ee7a m\u00ecnh n\u1ebfu ch\u00fang t\u00f4i b\u1ecf vi\u1ec7c vi\u1ebft l\u1ea1i ti\u00eau \u0111\u1ec1. C\u00e1c kinh nghi\u1ec7m cho th\u1ea5y, ng\u01b0\u1eddi d\u00f9ng th\u00edch c\u00e1c ti\u00eau \u0111\u1ec1 vi\u1ebft l\u1ea1i h\u01a1n. V\u00ec th\u1ebf ch\u00fang t\u00f4i ti\u1ebfp t\u1ee5c vi\u1ebft l\u1ea1i ti\u00eau \u0111\u1ec1. &#8211; Gary Ilyses &#8211; Google<\/p>\n<\/blockquote>\n\n\n\n<p>N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u0111\u1eb7t n\u1ed7 l\u1ef1c v\u00e0o vi\u1ec7c vi\u1ebft c\u00e1c th\u1ebb ti\u00eau \u0111\u1ec1 t\u1ed1t, ho\u1eb7c \u00edt nh\u1ea5t ra h\u1ed3n &#8211; k\u1ebft qu\u1ea3 l\u00e0 c\u00e1c ti\u00eau \u0111\u1ec1 th\u01b0\u1eddng c\u00f3 v\u1ea5n \u0111\u1ec1.<\/p>\n\n\n\n<p>V\u00ec th\u1ebf&#8230;Google s\u1eeda l\u1ea1i ch\u00fang.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-google-nghi-d\u1ea5y-la-tieu-d\u1ec1-thich-h\u1ee3p-h\u01a1n-cho-m\u1ed9t-truy-v\u1ea5n-c\u1ee5-th\u1ec3\"><span class=\"ez-toc-section\" id=\"2_Google_nghi_day_la_tieu_de_thich_hop_hon_cho_mot_truy_van_cu_the\"><\/span>2. Google ngh\u0129 \u0111\u1ea5y l\u00e0 ti\u00eau \u0111\u1ec1 th\u00edch h\u1ee3p h\u01a1n cho m\u1ed9t truy v\u1ea5n c\u1ee5 th\u1ec3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o Google c\u0169ng vi\u1ebft l\u1ea1i th\u1ebb ti\u00eau \u0111\u1ec1; n\u00f3 t\u00f9y thu\u1ed9c v\u00e0o truy v\u1ea5n.<\/p>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 Google c\u00f3 th\u1ec3 vi\u1ebft l\u1ea1i th\u1ebb ti\u00eau \u0111\u1ec1 khi m\u1ed9t s\u1ed1 ng\u01b0\u1eddi t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a X, nh\u01b0ng l\u1ea1i kh\u00f4ng s\u1eeda khi h\u1ecd t\u00ecm t\u1eeb kh\u00f3a Y.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 \u0111i\u1ec1u m\u00e0 Gary Illyes \u0111\u00e3 n\u00f3i v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>V\u00ec th\u1ebb ti\u00eau \u0111\u1ec1 ph\u1ee5 thu\u1ed9c v\u00e0o truy v\u1ea5n. V\u1ec1 c\u01a1 b\u1ea3n \u0111i\u1ec1u ch\u00fang t\u00f4i c\u1ed1 g\u1eafng l\u00e0m l\u00e0 \u0111\u1ea3m b\u1ea3o m\u1ecdi ng\u01b0\u1eddi click v\u00e0o c\u00e1c k\u1ebft qu\u1ea3. Ch\u00fang t\u00f4i th\u1ea5y r\u1ea5t nhi\u1ec1u th\u1ebb ti\u00eau \u0111\u1ec1 t\u1ec7 h\u1ea1i [nh\u01b0 c\u00e1c trang ch\u1ee7 ch\u1eb3ng h\u1ea1n] hay th\u1eadm ch\u00ed c\u00f2n kh\u00f4ng c\u00f3 th\u1ebb ti\u00eau \u0111\u1ec1, v\u00e0 t\u00f4i bi\u1ebft ch\u1eafc ch\u1eafn r\u1eb1ng \u0111\u00f3 (<em>vi\u1ec7c vi\u1ebft l\u1ea1i th\u1ebb ti\u00eau \u0111\u1ec1<\/em>) l\u00e0 m\u1ed9t \u0111i\u1ec1u t\u1ed1t, ngay c\u1ea3 khi m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng th\u00edch n\u00f3.<\/p>\n<\/blockquote>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y th\u1ef1c s\u1ef1 kh\u00e1 ph\u1ed5 bi\u1ebfn.<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, \u0111\u00e2y l\u00e0 th\u1ee9 m\u00e0 b\u1ea1n s\u1ebd th\u1ea5y khi Google &#8220;Zappos&#8221;.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/zappos.png\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"104\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/zappos.png\" alt=\"th\u1ebb ti\u00eau \u0111\u1ec1 c\u1ee7a Zappos\" class=\"wp-image-7735\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/zappos.png 680w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/zappos-300x46.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/zappos-585x89.png 585w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a><\/figure><\/div>\n\n\n<p>N\u1ebfu b\u1ea1n ki\u1ec3m tra th\u1ebb ti\u00eau \u0111\u1ec1 tr\u00ean trang, b\u1ea1n s\u1ebd nh\u1eadn ra c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t ch\u00fat \u00edt.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/zappos-title-tag.png\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"20\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/zappos-title-tag.png\" alt=\"th\u1ebb ti\u00eau \u0111\u1ec1 th\u1ef1c s\u1ef1 c\u1ee7a Zappos\" class=\"wp-image-7736\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/zappos-title-tag.png 680w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/zappos-title-tag-300x9.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/zappos-title-tag-585x17.png 585w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a><\/figure><\/div>\n\n\n<p>\u0110\u1ec3 r\u00f5 r\u00e0ng h\u01a1n, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c th\u1ebb ti\u00eau \u0111\u1ec1 khi \u0111\u01b0\u1ee3c \u0111\u1eb7t c\u1ea1nh nhau (c\u00e1i \u0111\u1ea7u l\u00e0 th\u1ebb ti\u00eau \u0111\u1ec1 g\u1ed1c, c\u00e1i ti\u1ebfp theo l\u00e0 th\u1ebb ti\u00eau \u0111\u1ec1 \u0111\u01b0\u1ee3c thay \u0111\u1ed5i):<\/p>\n\n\n\n<ul>\n<li><strong>Online Shoes, Clothing, Free Shipping and Returns | Zappos.com<\/strong><\/li>\n\n\n\n<li><strong>Zappos.com: Online Shoes, Clothing, Free Shipping and Returns<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Google \u0111\u00e3 vi\u1ebft l\u1ea1i th\u1ebb ti\u00eau \u0111\u1ec1 \u0111\u1ec3 chuy\u1ec3n th\u01b0\u01a1ng hi\u1ec7u l\u00ean \u0111\u1ea7u.<\/p>\n\n\n\n<p>T\u00f4i \u0111o\u00e1n li\u1ec1u l\u00e0 do Google th\u1ea5y ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm t\u00ean th\u01b0\u01a1ng hi\u1ec7u, v\u00ec th\u1ebf h\u1ecd quy\u1ebft \u0111\u1ecbnh \u01b0u ti\u00ean \u0111i\u1ec1u n\u00e0y trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm tr\u1ea3 v\u1ec1.<\/p>\n\n\n\n<p>X\u00e9t cho c\u00f9ng, n\u1ebfu b\u1ea1n t\u00ecm ki\u1ebfm Zappos b\u1eb1ng t\u00ean, b\u1ea1n g\u1ea7n nh\u01b0 ch\u1ec9 mu\u1ed1n t\u00ecm ki\u1ebfm website c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>V\u00ec th\u1ebf, \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u l\u00ean tr\u01b0\u1edbc trong th\u1ebb ti\u00eau \u0111\u1ec1 c\u00f3 th\u1ec3 gia t\u0103ng t\u1ef7 l\u1ec7 click.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-google-xem-xet-van-b\u1ea3n-neo-c\u1ee7a-cac-lien-k\u1ebft-ma-b\u1ea1n-co-d\u01b0\u1ee3c-d\u1ec3-xac-d\u1ecbnh-ch\u1ee7-d\u1ec1\"><span class=\"ez-toc-section\" id=\"3_Google_xem_xet_van_ban_neo_cua_cac_lien_ket_ma_ban_co_duoc_de_xac_dinh_chu_de\"><\/span>3. Google xem x\u00e9t v\u0103n b\u1ea3n neo c\u1ee7a c\u00e1c li\u00ean k\u1ebft m\u00e0 b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u1ee7 \u0111\u1ec1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>H\u1ea7u h\u1ebft inbound link c\u00f3 v\u0103n b\u1ea3n neo &#8211; Google xem x\u00e9t c\u00e1c li\u00ean k\u1ebft nh\u01b0 v\u1eady \u0111\u1ec3 gi\u00fap h\u1ecd hi\u1ec3u trang\/b\u00e0i \u0111\u0103ng n\u00f3i v\u1ec1 \u0111i\u1ec1u g\u00ec.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 \u0111i\u1ec1u Aaseesh Marina (t\u1eeb Google) n\u00f3i trong n\u0103m 2016:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>N\u1ebfu ch\u00fang t\u00f4i th\u1ea5y v\u0103n b\u1ea3n neo t\u1eeb website A li\u00ean k\u1ebft \u0111\u1ebfn website B, \u0111\u00f4i khi ch\u00fang t\u00f4i c\u00f3 th\u1ec3 l\u1ea5y n\u00f3, t\u00f9y thu\u1ed9c v\u00e0o truy v\u1ea5n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, \u0111\u00f4i khi ch\u00fang t\u00f4i ch\u1ecdn m\u1ed9t v\u0103n b\u1ea3n neo l\u00e0 li\u00ean k\u1ebft t\u1eeb A t\u1edbi B, v\u00e0 cho n\u00f3 th\u00e0nh ti\u00eau \u0111\u1ec1 cho m\u1ed9t k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee5 th\u1ec3. M\u1ed9t l\u1ea7n n\u1eefa, ch\u00fang t\u00f4i ch\u1eafc ch\u1eafn mu\u1ed1n ph\u1ee5c v\u1ee5 c\u00e1c k\u1ebft qu\u1ea3 khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi c\u1ea3m th\u1ea5y c\u00f3 \u00fd ngh\u0129a nh\u1ea5t, ch\u00fang t\u00f4i c\u1ed1 g\u1eafng v\u00e0 l\u00e0m k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3 cho ng\u01b0\u1eddi d\u00f9ng v\u00e0 trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p n\u1ebfu ch\u00fang t\u00f4i cho r\u1eb1ng v\u0103n b\u1ea3n neo l\u00e0 ti\u00eau \u0111\u1ec1 t\u1ed1t, v\u00e0 n\u00f3 li\u00ean quan h\u01a1n \u0111\u1ebfn truy v\u1ea5n c\u1ee5 th\u1ec3 n\u00e0o \u0111\u1ea5y, th\u00ec ch\u00fang t\u00f4i s\u1ebd l\u1ea5y v\u0103n b\u1ea3n neo.<\/p>\n<\/blockquote>\n\n\n\n<p>D\u1ea7u v\u1eady, Google s\u1ebd th\u01b0\u1eddng ch\u1ec9 chuy\u1ec3n sang gi\u1ea3i ph\u00e1p n\u00e0y n\u1ebfu h\u1ecd b\u1eaft bu\u1ed9c ph\u1ea3i l\u00e0m v\u1eady (v\u00ed d\u1ee5, cho c\u00e1c trang \u0111\u00e3 \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c nh\u01b0ng ch\u1eb7n kh\u00f4ng cho Googlebot qu\u00e9t).<\/p>\n\n\n\n<p>Trong v\u00ed d\u1ee5 v\u1eeba r\u1ed3i, xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i (nh\u01b0 v\u0103n b\u1ea3n neo) l\u00e0 m\u1ed9t trong c\u00e1c ph\u01b0\u01a1ng ph\u00e1p m\u00e0 Google c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 vi\u1ebft th\u1ebb ti\u00eau \u0111\u1ec1 t\u1ed1t.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"toi-co-th\u1ec3-b\u1eaft-google-d\u1eebng-vi\u1ec7c-vi\u1ebft-l\u1ea1i-th\u1ebb-tieu-d\u1ec1-c\u1ee7a-minh-d\u01b0\u1ee3c-khong\"><span class=\"ez-toc-section\" id=\"Toi_co_the_bat_Google_dung_viec_viet_lai_the_tieu_de_cua_minh_duoc_khong\"><\/span>T\u00f4i c\u00f3 th\u1ec3 b\u1eaft Google d\u1eebng vi\u1ec7c vi\u1ebft l\u1ea1i th\u1ebb ti\u00eau \u0111\u1ec1 c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c kh\u00f4ng?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>B\u1ea1n kh\u00f4ng th\u1ec3&#8230;\u00edt nh\u1ea5t l\u00e0 kh\u00f4ng th\u1ec3 v\u1edbi s\u1ef1 \u0111\u1ea3m b\u1ea3o 100%.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng g\u00ec Gary Illyes n\u00f3i:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Ch\u00fang t\u00f4i c\u0169ng kh\u00f4ng cung c\u1ea5p c\u00e1c c\u00e1ch th\u1ee9c \u0111\u1ec3 ng\u0103n vi\u1ec7c vi\u1ebft l\u1ea1i th\u1ebb ti\u00eau \u0111\u1ec1. Ch\u00fang t\u00f4i \u0111o\u00e1n tr\u01b0\u1edbc ch\u00fang c\u00f3 th\u1ec3 b\u1ecb l\u1ea1m d\u1ee5ng. L\u1ea5y v\u00ed d\u1ee5, nh\u1ed3i nh\u00e9t t\u1eeb kh\u00f3a. [&#8230;] H\u00e3y g\u1eedi cho ch\u00fang t\u00f4i ph\u1ea3n h\u1ed3i \u1edf ph\u1ea7n cu\u1ed1i m\u1ed7i trang k\u1ebft qu\u1ea3 tr\u1ea3 v\u1ec1 n\u1ebfu b\u1ea1n kh\u00f4ng mu\u1ed1n ti\u00eau \u0111\u1ec1 b\u1ecb vi\u1ebft l\u1ea1i.<\/p>\n<\/blockquote>\n\n\n\n<p>Ch\u00fang t\u00f4i \u0111o\u00e1n anh \u1ea5y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1i n\u00e0y:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/send-feedback-google.png\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"204\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/send-feedback-google.png\" alt=\"ph\u1ea3n h\u1ed3i cho Google\" class=\"wp-image-7737\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/send-feedback-google.png 680w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/send-feedback-google-300x90.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/send-feedback-google-585x176.png 585w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a><\/figure><\/div>\n\n\n<p>R\u00f5 l\u00e0, ch\u1eb3ng ai trong ch\u00fang ta t\u1eebng click v\u00e0o n\u00fat n\u00e0y. V\u00ec th\u1ebf l\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c s\u1ef1 ch\u1ed1ng l\u1ea1i vi\u1ec7c vi\u1ebft l\u1ea1i th\u1ebb ti\u00eau \u0111\u1ec1?<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 \u0111i\u1ec1u ch\u00fang t\u00f4i ngh\u0129:<\/p>\n\n\n\n<p>B\u1ea1n s\u1ebd c\u00f3 c\u01a1 h\u1ed9i gi\u1eef \u0111\u01b0\u1ee3c th\u1ebb ti\u00eau \u0111\u1ec1 c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch t\u1ea1o ra ti\u00eau \u0111\u1ec1 t\u1ed1t ngay l\u00fac \u0111\u1ea7u.<\/p>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 h\u00e3y \u0111\u1ea3m b\u1ea3o ti\u00eau \u0111\u1ec1 c\u1ee7a b\u1ea1n:<\/p>\n\n\n\n<ul>\n<li>M\u00f4 t\u1ea3 ch\u00ednh x\u00e1c n\u1ed9i dung tr\u00ean trang\/b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n;<\/li>\n\n\n\n<li>Cho th\u1ea5y c\u00e1c &#8220;ph\u1ea9m ch\u1ea5t&#8221; m\u00e0 m\u1ecdi ng\u01b0\u1eddi mu\u1ed1n t\u00ecm ki\u1ebfm;<\/li>\n\n\n\n<li>H\u1ea5p d\u1eabn click.<\/li>\n<\/ul>\n\n\n\n<p>N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m nh\u01b0 v\u1eady, Google c\u1ea7n ph\u1ea3i vi\u1ebft l\u1ea1i ti\u00eau \u0111\u1ec1 c\u1ee7a b\u1ea1n l\u00e0m g\u00ec c\u01a1 ch\u1ee9?<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"m\u1ed9t-vai-suy-nghi-cu\u1ed1i-cung\"><span class=\"ez-toc-section\" id=\"Mot_vai_suy_nghi_cuoi_cung\"><\/span>M\u1ed9t v\u00e0i suy ngh\u0129 cu\u1ed1i c\u00f9ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Th\u1ebb ti\u00eau \u0111\u1ec1 kh\u00f4ng ph\u1ee9c t\u1ea1p; ch\u00fang ch\u1ec9 t\u1ed1n m\u1ed9t ch\u00fat th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c \u0111\u1ec3 l\u00e0m \u0111\u00fang.<\/p>\n\n\n\n<p>\u0110\u00fang v\u1eady, ch\u00fang s\u1ebd kh\u00f4ng bao gi\u1edd ho\u00e0n h\u1ea3o 100%. V\u00ec th\u1ebf b\u1ea1n ph\u1ea3i h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c ti\u1ebfp t\u1ee5c ki\u1ec3m tra v\u00e0 c\u1ea3i thi\u1ec7n ch\u00fang. N\u1ebfu b\u1ea1n c\u00f3 \u0111\u1ee7 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, b\u1ea1n c\u00f3 th\u1ec3 th\u1eadm ch\u00ed th\u1ef1c hi\u1ec7n test A\/B \u0111\u1ec3 xem ti\u00eau \u0111\u1ec1 n\u00e0o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t (m\u1eb7c d\u00f9 \u0111\u00e2y l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt h\u01a1i n\u00e2ng cao m\u1ed9t ch\u00fat).<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 c\u00f4ng c\u1ee5 th\u00fa v\u1ecb n\u00e0o ho\u1eb7c \u00fd t\u01b0\u1edfng cho vi\u1ec7c t\u1ea1o th\u1ebb ti\u00eau \u0111\u1ec1 ho\u00e0n h\u1ea3o? H\u00e3y cho ch\u00fang t\u00f4i bi\u1ebft \u1edf ph\u1ea7n comment nh\u00e9.<\/p>\n\n\n\n<p><em>(D\u1ecbch t\u1eeb b\u00e0i vi\u1ebft <a href=\"https:\/\/ahrefs.com\/blog\/title-tag-seo\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">How to craft the perfect SEO title tag, our 4-step process<\/a>, t\u00e1c gi\u1ea3: Joshua Hardwick, Website: Ahrefs Blog)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vi\u1ebft ti\u00eau \u0111\u1ec1 t\u1ed1t l\u00e0 m\u1eb9o vi\u1ebft b\u00e0i chu\u1ea9n SEO r\u1ea5t quan tr\u1ecdng. H\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi t\u1ea1o ra th\u1ebb ti\u00eau \u0111\u1ec1 kh\u00e1 \u0111\u01a1n gi\u1ea3n. Li\u1ec7u c\u00f3 c\u00e1ch n\u00e0o \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m cho n\u00f3 hay h\u01a1n kh\u00f4ng? S\u1ef1 th\u1ef1c l\u00e0, th\u1ebb ti\u00eau \u0111\u1ec1 c\u00f3 nhi\u1ec1u ti\u1ec1m n\u0103ng (v\u00e0 gi\u00e1 tr\u1ecb SEO) h\u01a1n h\u1ea7u &hellip;<\/p>\n","protected":false},"author":1,"featured_media":7740,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104,39],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00e1ch vi\u1ebft th\u1ebb ti\u00eau \u0111\u1ec1 (SEO title tag) ho\u00e0n h\u1ea3o qua 4 b\u01b0\u1edbc &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/the-tieu-de-seo\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00e1ch vi\u1ebft th\u1ebb ti\u00eau \u0111\u1ec1 (SEO title tag) ho\u00e0n h\u1ea3o qua 4 b\u01b0\u1edbc &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"Vi\u1ebft ti\u00eau \u0111\u1ec1 t\u1ed1t l\u00e0 m\u1eb9o vi\u1ebft b\u00e0i chu\u1ea9n SEO r\u1ea5t quan tr\u1ecdng. H\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi t\u1ea1o ra th\u1ebb ti\u00eau \u0111\u1ec1 kh\u00e1 \u0111\u01a1n gi\u1ea3n. Li\u1ec7u c\u00f3 c\u00e1ch n\u00e0o \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m cho n\u00f3 hay h\u01a1n kh\u00f4ng? S\u1ef1 th\u1ef1c l\u00e0, th\u1ebb ti\u00eau \u0111\u1ec1 c\u00f3 nhi\u1ec1u ti\u1ec1m n\u0103ng (v\u00e0 gi\u00e1 tr\u1ecb SEO) h\u01a1n h\u1ea7u &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kiencang.net\/the-tieu-de-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/anhducnguyen87\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-09T10:23:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-23T11:53:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kiencang.net\/wp-content\/uploads\/2018\/03\/the-tieu-de-SEO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"517\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"42 ph\u00fat\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"C\u00e1ch vi\u1ebft th\u1ebb ti\u00eau \u0111\u1ec1 (SEO title tag) ho\u00e0n h\u1ea3o qua 4 b\u01b0\u1edbc &#8226; Ki\u1ebfn c\u00e0ng","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kiencang.net\/the-tieu-de-seo\/","og_locale":"vi_VN","og_type":"article","og_title":"C\u00e1ch vi\u1ebft th\u1ebb ti\u00eau \u0111\u1ec1 (SEO title tag) ho\u00e0n h\u1ea3o qua 4 b\u01b0\u1edbc &#8226; Ki\u1ebfn c\u00e0ng","og_description":"Vi\u1ebft ti\u00eau \u0111\u1ec1 t\u1ed1t l\u00e0 m\u1eb9o vi\u1ebft b\u00e0i chu\u1ea9n SEO r\u1ea5t quan tr\u1ecdng. H\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi t\u1ea1o ra th\u1ebb ti\u00eau \u0111\u1ec1 kh\u00e1 \u0111\u01a1n gi\u1ea3n. Li\u1ec7u c\u00f3 c\u00e1ch n\u00e0o \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m cho n\u00f3 hay h\u01a1n kh\u00f4ng? 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