{"id":6844,"date":"2017-12-05T15:05:38","date_gmt":"2017-12-05T15:05:38","guid":{"rendered":"https:\/\/kiencang.net\/?p=6844"},"modified":"2023-07-23T19:01:36","modified_gmt":"2023-07-23T12:01:36","slug":"ten-mien-co-tu-khoa","status":"publish","type":"post","link":"https:\/\/kiencang.net\/ten-mien-co-tu-khoa\/","title":{"rendered":"T\u00ean mi\u1ec1n c\u00f3 t\u1eeb kh\u00f3a \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c \u0111\u1ebfn t\u1ef7 l\u1ec7 click tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm"},"content":{"rendered":"\n

Trong b\u00e0i vi\u1ebft v\u1ec1 c\u00e1ch \u0111\u1eb7t t\u00ean mi\u1ec1n hay<\/a>, t\u00f4i c\u00f3 n\u00f3i v\u1ec1 vi\u1ec7c t\u00ean mi\u1ec1n c\u00f3 ch\u1ee9a t\u1eeb kh\u00f3a kh\u1edbp ch\u00ednh x\u00e1c m\u1ed9t ph\u1ea7n c\u00f3 l\u1ee3i cho ch\u1ee7 trang web tr\u00ean SERP (trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm) m\u00e0 kh\u00f4ng l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u. B\u00e0i vi\u1ebft n\u00e0y c\u1ee7a Verisign \u0111\u00e3 ch\u1ee9ng minh cho quan \u0111i\u1ec3m \u0111\u00f3.<\/p>\n\n\n\n

H\u00e0ng ng\u00e0y, c\u00f3 h\u00e0ng t\u1ec9 t\u00ecm ki\u1ebfm (c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 truy v\u1ea5n t\u00ecm ki\u1ebfm) di\u1ec5n ra tr\u00ean th\u1ebf gi\u1edbi tr\u1ef1c tuy\u1ebfn. C\u00e1c t\u00ecm ki\u1ebfm n\u00e0y th\u01b0\u1eddng bao g\u1ed3m \u0111a d\u1ea1ng t\u1eeb v\u00e0 c\u1ee5m t\u1eeb t\u1ea1o thanh t\u1eeb kh\u00f3a \u0111\u00f3ng vai tr\u00f2 x\u00e1c \u0111\u1ecbnh c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm cung c\u1ea5p b\u1edfi m\u00e1y t\u00ecm ki\u1ebfm. V\u00e0o cu\u1ed1i n\u0103m 2015, Verisign mu\u1ed1n bi\u1ebft r\u1eb1ng li\u1ec7u t\u00ean mi\u1ec1n c\u00f3 t\u1eeb kh\u00f3a c\u00f3 \u0111em l\u1ea1i b\u1ea5t c\u1ee9 l\u1ee3i \u00edch n\u00e0o so v\u1edbi c\u00e1c t\u00ean mi\u1ec1n kh\u00f4ng c\u00f3 t\u1eeb kh\u00f3a tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm hay kh\u00f4ng?<\/p>\n\n\n\n

\u0110\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi n\u00e0y, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u1edf Verisign ph\u00e2n t\u00edch h\u00e0ng tri\u1ec7u truy v\u1ea5n t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p t\u1eeb c\u00f4ng ty \u0111o l\u01b0\u1eddng n\u1ec1n t\u1ea3ng ch\u00e9o comScore v\u00e0 kh\u00e1m ph\u00e1 ra r\u1eb1ng:<\/p>\n\n\n\n

So s\u00e1nh v\u1edbi t\u00ean mi\u1ec1n kh\u00f4ng bao g\u1ed3m b\u1ea5t k\u1ef3 t\u1eeb kh\u00f3a n\u00e0o trong truy v\u1ea5n c\u1ee7a h\u1ecd, ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm internet c\u00f3 kh\u1ea3 n\u0103ng click g\u1ea5p \u0111\u00f4i v\u00e0o t\u00ean mi\u1ec1n n\u00e0o m\u00e0 t\u00ean mi\u1ec1n c\u1ea5p hai c\u1ee7a n\u00f3 bao g\u1ed3m \u00edt nh\u1ea5t m\u1ed9t t\u1eeb kh\u00f3a trong truy v\u1ea5n.<\/strong><\/p>\n\n\n\n

V\u00ed d\u1ee5, n\u1ebfu ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm: “c\u00e1ch t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n online?” anh \u1ea5y ho\u1eb7c c\u00f4 \u1ea5y s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng nghi\u00eang v\u1ec1 click v\u00e0o t\u00ean mi\u1ec1n nh\u01b0 thuonghieuonline.com<\/em> h\u01a1n l\u00e0 t\u00ean mi\u1ec1n kh\u00f4ng c\u00f3 ch\u1ee9a b\u1ea5t k\u1ef3 t\u1eeb kh\u00f3a n\u00e0o trong t\u00ean mi\u1ec1n, th\u00ed d\u1ee5 nh\u01b0 ducanhplus.com<\/em><\/p>\n\n\n\n

Ph\u00e1t hi\u1ec7n n\u00e0y minh h\u1ecda cho t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c ngh\u0129 v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u00e0 t\u1ef1 h\u1ecfi: H\u1ecd c\u00f3 th\u1ec3 g\u00f5 t\u1eeb g\u00ec v\u00e0o tr\u00ecnh duy\u1ec7t ho\u1eb7c \u00f4 t\u00ecm ki\u1ebfm \u0111\u1ec3 t\u00ecm s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a t\u00f4i? K\u1ebft h\u1ee3p c\u00e1c t\u1eeb kh\u00f3a nh\u01b0 v\u1eady trong t\u00ean mi\u1ec1n c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t trong vi\u1ec7c \u0111\u1ea3m b\u1ea3o m\u1ecdi ng\u01b0\u1eddi t\u00ecm v\u00e0 click v\u00e0o trang web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n


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Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u<\/h2>\n\n\n\n

M\u1eabu<\/h3>\n\n\n\n

\u0110\u1ec3 kh\u00e1m ph\u00e1 xem c\u00f3 b\u1ea5t c\u1ee9 l\u1ee3i \u00edch v\u01b0\u1ee3t tr\u1ed9i n\u00e0o t\u1eeb vi\u1ec7c \u0111\u0103ng k\u00fd t\u00ean mi\u1ec1n c\u00f3 t\u1eeb kh\u00f3a so v\u1edbi t\u00ean mi\u1ec1n kh\u00f4ng c\u00f3, Verisign \u0111\u00e3 nghi\u00ean c\u1ee9u 11 tri\u1ec7u k\u1ebft qu\u1ea3 tr\u1ea3 v\u1ec1 t\u1eeb x\u1ea5p x\u1ec9 1,55 tri\u1ec7u phi\u00ean truy v\u1ea5n t\u00ecm ki\u1ebfm trong th\u00e1ng 9 n\u0103m 2015 t\u1eeb d\u1eef li\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng Hoa K\u1ef3 c\u1ee7a comScore. C\u00e1c truy v\u1ea5n t\u00ecm ki\u1ebfm n\u00e0y bao g\u1ed3m c\u00e1c tr\u01b0\u1eddng sau:<\/p>\n\n\n\n

    \n
  1. search_id<\/strong>: ID duy nh\u1ea5t cho m\u1ed7i t\u00ecm ki\u1ebfm<\/li>\n\n\n\n
  2. machine_id<\/strong>: ID duy nh\u1ea5t cho m\u1ed7i m\u00e1y t\u00ecm ki\u1ebfm<\/li>\n\n\n\n
  3. search_link<\/strong>: Li\u00ean k\u1ebft URL hi\u1ec3n th\u1ecb tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm (SERP)<\/li>\n\n\n\n
  4. rank<\/strong>: X\u1ebfp h\u1ea1ng c\u1ee7a li\u00ean k\u1ebft tr\u00ean SERP<\/li>\n\n\n\n
  5. search_phrase<\/strong>: C\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c nh\u1eadp v\u00e0o b\u1edfi ng\u01b0\u1eddi d\u00f9ng<\/li>\n\n\n\n
  6. click_flag<\/strong>: C\u1edd b\u00e1o li\u1ec7u li\u00ean k\u1ebft c\u00f3 \u0111\u01b0\u1ee3c click hay l\u00e0 kh\u00f4ng<\/li>\n<\/ol>\n\n\n\n

    Ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/h3>\n\n\n\n

    D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch b\u1edfi c\u00e1c nh\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u1ee7a Verisign. C\u00e1c nh\u00e0 ph\u00e2n t\u00edch t\u1eadp trung v\u00e0o c\u00e1c k\u1ebft qu\u1ea3 t\u00ean mi\u1ec1n c\u1ea5p hai (second-level domain names \/ SLDs – l\u00e0 c\u00e1c k\u00fd t\u1ef1 v\u00e0 t\u1eeb kh\u00f3a ngay tr\u01b0\u1edbc d\u1ea5u ch\u1ea5m trong t\u00ean mi\u1ec1n, v\u00ed d\u1ee5 ducanhplus.com th\u00ec t\u00ean mi\u1ec1n c\u1ea5p hai l\u00e0 ducanhplus) tr\u1ea3 v\u1ec1 cho t\u1ea5t c\u1ea3 truy v\u1ea5n t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi danh s\u00e1ch kh\u00e1ch h\u00e0ng Hoa K\u1ef3 c\u1ee7a comScore trong th\u00e1ng 9 n\u0103m 2015. C\u00e1c nh\u00e0 ph\u00e2n t\u00edch ch\u1ec9 t\u1eadp trung v\u00e0o t\u00ean mi\u1ec1n c\u1ea5p hai b\u1edfi v\u00ec s\u1ed1 l\u01b0\u1ee3ng k\u1ebft qu\u1ea3 truy v\u1ea5n t\u00ecm ki\u1ebfm cho t\u00ean mi\u1ec1n c\u1ea5p cao nh\u1ea5t<\/a> (TLDs) c\u00f3 kh\u1ea3 n\u0103ng bao g\u1ed3m t\u1eeb kh\u00f3a l\u00e0 kh\u00f4ng \u0111\u00e1ng k\u1ec3 v\u1ec1 m\u1eb7t \u0111o l\u01b0\u1eddng.<\/p>\n\n\n\n

    Trong top 50 TLD (top-level domains) xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c truy v\u1ea5n t\u00ecm ki\u1ebfm, 38 trong s\u1ed1 ch\u00fang xu\u1ea5t hi\u1ec7n ch\u1ec9 1 ph\u1ea7n tr\u0103m ho\u1eb7c \u00edt h\u01a1n trong c\u00e1c phi\u00ean t\u00ecm ki\u1ebfm. 12 t\u00ean mi\u1ec1n c\u1ea5p cao nh\u1ea5t xu\u1ea5t hi\u1ec7n th\u01b0\u1eddng xuy\u00ean nh\u1ea5t bao g\u1ed3m:<\/p>\n\n\n\n