{"id":6668,"date":"2022-07-24T07:28:00","date_gmt":"2022-07-24T00:28:00","guid":{"rendered":"https:\/\/kiencang.net\/?p=6668"},"modified":"2022-09-09T07:43:34","modified_gmt":"2022-09-09T00:43:34","slug":"the-meta-description","status":"publish","type":"post","link":"https:\/\/kiencang.net\/the-meta-description\/","title":{"rendered":"C\u00e1ch vi\u1ebft th\u1ebb meta description (th\u1ebb m\u00f4 t\u1ea3): Ngh\u0129 \u00edt v\u1ec1 SEO v\u00e0 Ngh\u0129 nhi\u1ec1u h\u01a1n v\u1ec1 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng click"},"content":{"rendered":"\n<p>Th\u1ebb meta description trong HTML l\u00e0 \u0111o\u1ea1n tr\u00edch g\u1ed3m 160 k\u00fd t\u1ef1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00f3m t\u1eaft n\u1ed9i dung c\u1ee7a trang web. M\u00e1y t\u00ecm ki\u1ebfm <em>\u0111\u00f4i khi<\/em> s\u1eed d\u1ee5ng c\u00e1c \u0111o\u1ea1n tr\u00edch n\u00e0y trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi xem bi\u1ebft \u0111\u01b0\u1ee3c n\u1ed9i dung t\u1ed5ng quan c\u1ee7a trang tr\u01b0\u1edbc khi h\u1ecd click v\u00e0o n\u00f3.<\/p>\n\n\n\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd xem x\u00e9t c\u00e1ch m\u00e1y t\u00ecm ki\u1ebfm s\u1eed d\u1ee5ng th\u1ebb meta description, nh\u1eefng blog h\u00e0ng \u0111\u1ea7u v\u1ec1 SEO n\u00f3i g\u00ec v\u1ec1 th\u1ebb meta description &amp; li\u1ec7u h\u1ecd c\u00f3 c\u00f2n s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c <a href=\"https:\/\/kiencang.net\/viet-bai-chuan-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">b\u00e0i vi\u1ebft chu\u1ea9n SEO<\/a> n\u1eefa hay l\u00e0 kh\u00f4ng? Cu\u1ed1i c\u00f9ng l\u00e0 l\u00fd do t\u1ea1i sao b\u1ea1n v\u1eabn ph\u1ea3i s\u1eed d\u1ee5ng ch\u00fang!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d73a33cd6\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d73a33cd6\"  type=\"checkbox\" id=\"item-6577d73a33cd6\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/the-meta-description\/#1_Cach_may_tim_kiem_su_dung_the_meta_description\" title=\"#1. C\u00e1ch m\u00e1y t\u00ecm ki\u1ebfm s\u1eed d\u1ee5ng th\u1ebb\u00a0meta description\">#1. C\u00e1ch m\u00e1y t\u00ecm ki\u1ebfm s\u1eed d\u1ee5ng th\u1ebb\u00a0meta description<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/the-meta-description\/#2_Cac_blog_hang_dau_ve_SEO_noi_gi_ve_the_meta_description\" title=\"#2. C\u00e1c blog h\u00e0ng \u0111\u1ea7u v\u1ec1 SEO n\u00f3i g\u00ec v\u1ec1 th\u1ebb\u00a0meta description\">#2. C\u00e1c blog h\u00e0ng \u0111\u1ea7u v\u1ec1 SEO n\u00f3i g\u00ec v\u1ec1 th\u1ebb\u00a0meta description<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/the-meta-description\/#3_Ba_ly_do_giai_thich_vi_sao_ban_van_can_su_dung_the_meta_description\" title=\"#3. Ba l\u00fd do gi\u1ea3i th\u00edch v\u00ec sao b\u1ea1n v\u1eabn c\u1ea7n s\u1eed d\u1ee5ng th\u1ebb\u00a0meta description\">#3. Ba l\u00fd do gi\u1ea3i th\u00edch v\u00ec sao b\u1ea1n v\u1eabn c\u1ea7n s\u1eed d\u1ee5ng th\u1ebb\u00a0meta description<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/the-meta-description\/#4_Lam_the_nao_dua_the_meta_description_vao_cac_trang_cua_ban\" title=\"#4. L\u00e0m th\u1ebf n\u00e0o \u0111\u01b0a th\u1ebb\u00a0meta description v\u00e0o c\u00e1c trang c\u1ee7a b\u1ea1n\">#4. L\u00e0m th\u1ebf n\u00e0o \u0111\u01b0a th\u1ebb\u00a0meta description v\u00e0o c\u00e1c trang c\u1ee7a b\u1ea1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/the-meta-description\/#5_Cac_meo_giup_cai_thien_ty_le_click_vao_ket_qua_tren_may_tim_kiem\" title=\"#5. C\u00e1c m\u1eb9o gi\u00fap c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 click v\u00e0o k\u1ebft qu\u1ea3 tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm\">#5. C\u00e1c m\u1eb9o gi\u00fap c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 click v\u00e0o k\u1ebft qu\u1ea3 tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"cach-may-tim-ki\u1ebfm-s\u1eed-d\u1ee5ng-th\u1ebb-meta-description\"><span class=\"ez-toc-section\" id=\"1_Cach_may_tim_kiem_su_dung_the_meta_description\"><\/span>#1. C\u00e1ch m\u00e1y t\u00ecm ki\u1ebfm s\u1eed d\u1ee5ng th\u1ebb\u00a0meta description<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V\u00ed d\u1ee5 t\u1ed1t nh\u1ea5t v\u1ec1 th\u1ebb&nbsp;meta description v\u00e0 c\u00e1ch m\u00e1y t\u00ecm ki\u1ebfm s\u1eed d\u1ee5ng ch\u00fang l\u00e0 t\u1eeb ch\u00ednh b\u1ea3n th\u00e2n c\u00e1c m\u00e1y t\u00ecm ki\u1ebfm. H\u00e3y c\u00f9ng xem x\u00e9t c\u00e1ch Google vi\u1ebft th\u1ebb&nbsp;meta description cho ch\u00ednh n\u00f3.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><code>&lt;meta name=\"description\" content=\"<\/code><strong>T\u00ecm ki\u1ebfm th\u00f4ng tin tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, bao g\u1ed3m c\u00e1c trang web, h\u00ecnh \u1ea3nh, video v\u00e0 nhi\u1ec1u th\u1ee9 kh\u00e1c. Google c\u00f3 nhi\u1ec1u t\u00ednh n\u0103ng \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 gi\u00fap b\u1ea1n t\u00ecm \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c c\u00e1i b\u1ea1n \u0111ang c\u1ea7n.<\/strong><code>\"><\/code><\/p><\/blockquote>\n\n\n\n<p>N\u00f3 c\u00f3 ch\u00ednh x\u00e1c 159 k\u00fd t\u1ef1 (trong ti\u1ebfng Anh) bao g\u1ed3m c\u1ea3 kho\u1ea3ng tr\u1ed1ng. Th\u1ebb&nbsp;meta description c\u1ee7a Google hi\u1ec3n th\u1ecb nh\u01b0 sau tr\u00ean c\u00e1c m\u00e1y t\u00ecm ki\u1ebfm h\u00e0ng \u0111\u1ea7u.<\/p>\n\n\n\n<p>\u1ede Google&#8230;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/google-meta-description-in-google.png\"><img loading=\"lazy\" decoding=\"async\" width=\"652\" height=\"115\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/google-meta-description-in-google.png\" alt=\"th\u1ebb meta description trong Google\" class=\"wp-image-6669\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/google-meta-description-in-google.png 652w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/google-meta-description-in-google-300x53.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/google-meta-description-in-google-585x103.png 585w\" sizes=\"(max-width: 652px) 100vw, 652px\" \/><\/a><\/figure><\/div>\n\n\n<p>\u1ede Yahoo&#8230;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/google-meta-description-in-Yahoo.png\"><img loading=\"lazy\" decoding=\"async\" width=\"652\" height=\"115\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/google-meta-description-in-Yahoo.png\" alt=\"th\u1ebb meta description \u1edf Yahoo\" class=\"wp-image-6670\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/google-meta-description-in-Yahoo.png 652w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/google-meta-description-in-Yahoo-300x53.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/google-meta-description-in-Yahoo-585x103.png 585w\" sizes=\"(max-width: 652px) 100vw, 652px\" \/><\/a><\/figure><\/div>\n\n\n<p>\u1ede Bing&#8230;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/google-meta-description-in-bing.png\"><img loading=\"lazy\" decoding=\"async\" width=\"652\" height=\"100\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/google-meta-description-in-bing.png\" alt=\"th\u1ebb meta description \u1edf Bing\" class=\"wp-image-6671\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/google-meta-description-in-bing.png 652w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/google-meta-description-in-bing-300x46.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/google-meta-description-in-bing-585x90.png 585w\" sizes=\"(max-width: 652px) 100vw, 652px\" \/><\/a><\/figure><\/div>\n\n\n<p>Tr\u1edb tr\u00eau l\u00e0, Google kh\u00f4ng li\u1ec7t k\u00ea b\u1ea3n th\u00e2n n\u00f3 trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm khi b\u1ea1n t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a &#8220;search engine \/ m\u00e1y t\u00ecm ki\u1ebfm&#8221; v\u00ec v\u1eady b\u1ea1n ph\u1ea3i t\u00ecm ki\u1ebfm t\u1eeb Google \u0111\u1ec3 th\u1ea5y c\u00e1c k\u1ebft qu\u1ea3 tr\u00ean. V\u00e0 h\u1ecd l\u00e0 ng\u01b0\u1eddi duy nh\u1ea5t c\u1eaft b\u1ecf m\u1ed9t ph\u1ea7n m\u00f4 t\u1ea3 c\u1ee7a ch\u00ednh m\u00ecnh (Yahoo v\u00e0 Bing th\u00ec v\u1eabn hi\u1ec7n \u0111\u1ee7 to\u00e0n b\u1ed9 m\u00f4 t\u1ea3 c\u1ee7a Google). <\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 Google th\u1eeba nh\u1eadn r\u1eb1ng <a href=\"http:\/\/googlewebmastercentral.blogspot.com\/2009\/09\/google-does-not-use-keywords-meta-tag.html\" target=\"_blank\" rel=\"noreferrer noopener\">kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o h\u1ecd c\u0169ng s\u1eed d\u1ee5ng meta description l\u00e0m m\u1ed9t y\u1ebfu t\u1ed1 trong thu\u1eadt to\u00e1n x\u1ebfp h\u1ea1ng c\u1ee7a m\u00e1y t\u00ecm ki\u1ebfm<\/a>, h\u1ecd v\u1eabn h\u1ed7 tr\u1ee3\u00a0meta description v\u00e0 bao g\u1ed3m ch\u00fang nh\u01b0 c\u00e1c \u0111o\u1ea1n tr\u00edch d\u1eabn trong c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>P\/S: trong SEO, vi\u1ec7c t\u1ed1i \u01b0u cho th\u1ebb meta description n\u1eb1m trong ph\u00e2n nh\u00f3m <a href=\"https:\/\/kiencang.net\/seo-onpage\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO onpage<\/a>, ng\u01b0\u1ee3c l\u1ea1i l\u00e0 <a href=\"https:\/\/kiencang.net\/seo-off-page-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO offpage<\/a> th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn <a href=\"https:\/\/kiencang.net\/xay-dung-lien-ket\/\" target=\"_blank\" rel=\"noreferrer noopener\">x\u00e2y d\u1ef1ng li\u00ean k\u1ebft<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cac-blog-hang-d\u1ea7u-v\u1ec1-seo-noi-gi-v\u1ec1-th\u1ebb-meta-description\"><span class=\"ez-toc-section\" id=\"2_Cac_blog_hang_dau_ve_SEO_noi_gi_ve_the_meta_description\"><\/span>#2. C\u00e1c blog h\u00e0ng \u0111\u1ea7u v\u1ec1 SEO n\u00f3i g\u00ec v\u1ec1 th\u1ebb\u00a0meta description<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>B\u1ea5t k\u1ec3 n\u00f3 c\u00f3 \u0111\u01b0\u1ee3c t\u00ednh v\u00e0o vi\u1ec7c x\u1ebfp h\u1ea1ng hay kh\u00f4ng, c\u00e1c blog SEO h\u00e0ng \u0111\u1ea7u v\u1eabn g\u1ee3i \u00fd s\u1eed d\u1ee5ng th\u1ebb&nbsp;meta description. Trong chu\u1ed7i b\u00e0i v\u1ec1 SEO c\u1ee7a Moz, h\u1ecd n\u00f3i r\u1eb1ng&#8230;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Th\u1ebb&nbsp;meta description m\u1eb7c d\u00f9 kh\u00f4ng c\u00f2n quan tr\u1ecdng v\u1edbi x\u1ebfp h\u1ea1ng tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm, th\u00ec n\u00f3 v\u1eabn c\u1ef1c k\u1ef3 quan tr\u1ecdng trong m\u1ee5c ti\u00eau c\u00f3 \u0111\u01b0\u1ee3c click c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua c\u00e1c trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm (SERPs). <\/p><p>Nh\u1eefng \u0111o\u1ea1n v\u0103n b\u1ea3n ng\u1eafn n\u00e0y l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c webmaster qu\u1ea3ng c\u00e1o n\u1ed9i dung cho ng\u01b0\u1eddi t\u00ecm ki\u1ebfm v\u00e0 cho h\u1ecd bi\u1ebft ch\u00ednh x\u00e1c trang web cung c\u1ea5p th\u00f4ng tin g\u00ec li\u00ean quan \u0111\u1ebfn c\u00e1i h\u1ecd \u0111ang t\u00ecm ki\u1ebfm.<\/p><cite>&#8211; Moz<\/cite><\/blockquote>\n\n\n\n<p>V\u00e0 trong b\u00e0i vi\u1ebft <a href=\"http:\/\/searchengineland.com\/21-essential-seo-tips-techniques-11580\" target=\"_blank\" rel=\"noreferrer noopener\">21 m\u1eb9o v\u00e0 k\u1ef9 thu\u1eadt SEO thi\u1ebft y\u1ebfu<\/a>, Search Engine Land n\u00f3i r\u1eb1ng&#8230;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Th\u1ebb\u00a0meta description kh\u00f4ng gi\u00fap b\u1ea1n th\u0103ng h\u1ea1ng, nh\u01b0ng n\u00f3 s\u1ebd th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n nh\u01b0 l\u00e0 \u0111o\u1ea1n tr\u00edch v\u0103n b\u1ea3n b\u00ean d\u01b0\u1edbi v\u1ecb tr\u00ed x\u1ebfp h\u1ea1ng c\u1ee7a b\u1ea1n, v\u00ec th\u1ebf n\u00f3 ph\u1ea3i bao g\u1ed3m c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan v\u00e0 n\u00ean \u0111\u01b0\u1ee3c vi\u1ebft \u0111\u1ec3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi t\u00ecm ki\u1ebfm click v\u00e0o k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n.<\/p><cite>&#8211; Search Engine Land<\/cite><\/blockquote>\n\n\n\n<p>C\u00e2u h\u1ecfi ti\u1ebfp theo b\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n h\u1ecfi l\u00e0 li\u1ec7u c\u00e1c blog SEO h\u00e0ng \u0111\u1ea7u c\u00f3 th\u1ef1c s\u1ef1 s\u1eed d\u1ee5ng th\u1ebb&nbsp;meta description hay kh\u00f4ng? C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 c\u00f3 v\u00e0 kh\u00f4ng.<\/p>\n\n\n\n<ul><li>SEOmoz s\u1eed d\u1ee5ng th\u1ebb&nbsp;meta description tr\u00ean trang ch\u1ee7 c\u1ee7a h\u1ecd v\u00e0 c\u00e1c trang s\u1ea3n ph\u1ea9m, nh\u01b0ng kh\u00f4ng s\u1eed d\u1ee5ng n\u00f3 tr\u00ean c\u00e1c b\u00e0i vi\u1ebft blog.<\/li><li>Search Engine Land s\u1eed d\u1ee5ng th\u1ebb&nbsp;meta description d\u00e0i d\u00f2ng tr\u00ean trang ch\u1ee7 v\u00e0 thi tho\u1ea3ng s\u1eed d\u1ee5ng n\u00f3 tr\u00ean c\u00e1c b\u00e0i \u0111\u0103ng.<\/li><li>Search Engine Watch s\u1eed d\u1ee5ng th\u1ebb&nbsp;meta description d\u00e0i d\u00f2ng tr\u00ean trang ch\u1ee7 nh\u01b0ng kh\u00f4ng s\u1eed d\u1ee5ng trong c\u00e1c b\u00e0i \u0111\u0103ng.<\/li><li>SEOBook kh\u00f4ng s\u1eed d\u1ee5ng th\u1ebb&nbsp;meta description tr\u00ean trang ch\u1ee7 hay c\u00e1c b\u00e0i \u0111\u0103ng, nh\u01b0ng h\u1ecd th\u1ec9nh tho\u1ea3ng s\u1eed d\u1ee5ng n\u00f3 tr\u00ean trang n\u1ed9i b\u1ed9.<\/li><li>Search Engine Journal s\u1eed d\u1ee5ng th\u1ebb&nbsp;meta description ng\u1eafn g\u1ecdn tr\u00ean trang ch\u1ee7 c\u1ee7a n\u00f3 nh\u01b0ng kh\u00f4ng s\u1eed d\u1ee5ng trong c\u00e1c b\u00e0i \u0111\u0103ng.<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-ly-do-gi\u1ea3i-thich-vi-sao-b\u1ea1n-v\u1eabn-c\u1ea7n-s\u1eed-d\u1ee5ng-th\u1ebb-meta-description\"><span class=\"ez-toc-section\" id=\"3_Ba_ly_do_giai_thich_vi_sao_ban_van_can_su_dung_the_meta_description\"><\/span>#3. Ba l\u00fd do gi\u1ea3i th\u00edch v\u00ec sao b\u1ea1n v\u1eabn c\u1ea7n s\u1eed d\u1ee5ng th\u1ebb\u00a0meta description<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>H\u1ea7u h\u1ebft ng\u01b0\u1eddi l\u00e0m SEO c\u00f3 th\u1ec3 t\u1ef1 h\u1ecfi m\u00ecnh th\u1ebf n\u00e0y &#8220;N\u1ebfu th\u1ebb meta description kh\u00f4ng \u0111\u01b0\u1ee3c t\u00ednh trong thu\u1eadt to\u00e1n x\u1ebfp h\u1ea1ng, v\u1eady th\u00ec t\u1ea1i sao t\u00f4i ph\u1ea3i s\u1eed d\u1ee5ng n\u00f3 c\u01a1 ch\u1ee9?&#8221; C\u00e2u tr\u1ea3 l\u1eddi \u0111\u01a1n gi\u1ea3n th\u00f4i.&nbsp;<strong>Ng\u1eebng ngh\u0129 v\u1ec1 ch\u00fang nh\u01b0 c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng, v\u00e0 b\u1eaft \u0111\u1ea7u ngh\u0129 v\u1ec1 ch\u00fang nh\u01b0 c\u00e1c y\u1ebfu t\u1ed1 chuy\u1ec3n \u0111\u1ed5i<\/strong>. <\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u00fd do h\u00e0ng \u0111\u1ea7u cho th\u1ea5y b\u1ea1n v\u1eabn n\u00ean ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng th\u1ebb&nbsp;meta description tr\u00ean website, bao g\u1ed3m c\u1ea3 trang ch\u1ee7, c\u00e1c trang n\u1ed9i b\u1ed9, b\u00e0i \u0111\u0103ng, v\u00e0 nhi\u1ec1u trang kh\u00e1c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ly-do-th\u1ee9-1-t\u1eeb-khoa-d\u01b0\u1ee3c-boi-d\u1eadm-trong-k\u1ebft-qu\u1ea3-tim-ki\u1ebfm\">L\u00fd do th\u1ee9 1: T\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c b\u00f4i \u0111\u1eadm trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm<\/h3>\n\n\n\n<p>Ngay c\u1ea3 n\u1ebfu t\u1eeb kh\u00f3a b\u1ea1n s\u1eed d\u1ee5ng trong th\u1ebb&nbsp;meta description kh\u00f4ng gi\u00fap th\u0103ng h\u1ea1ng t\u00ecm ki\u1ebfm, n\u00f3 v\u1eabn gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm. Khi m\u1ed9t ai \u0111\u00f3 t\u00ecm ki\u1ebfm cho m\u1ed9t t\u1eeb kh\u00f3a ho\u1eb7c c\u1ee5m t\u1eeb c\u1ee5 th\u1ec3, n\u00f3 s\u1ebd \u0111\u01b0\u1ee3c b\u00f4i \u0111\u1eadm trong m\u00e1y t\u00ecm ki\u1ebfm n\u01a1i n\u00e0o n\u00f3 xu\u1ea5t hi\u1ec7n. V\u00ec th\u1ebf n\u1ebfu b\u1ea1n nh\u1eafm \u0111\u1ebfn t\u1eeb kh\u00f3a n\u00e0o, b\u1ea1n s\u1ebd mu\u1ed1n n\u00f3 n\u1ed5i b\u1eadt. Trong nh\u00f3m c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm cho t\u1eeb kh\u00f3a search engine, nh\u1eefng k\u1ebft qu\u1ea3 n\u00e0o \u0111\u1eadp v\u00e0o m\u1eaft b\u1ea1n?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-boi-dam-meta-description.png\"><img loading=\"lazy\" decoding=\"async\" width=\"652\" height=\"450\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-boi-dam-meta-description.png\" alt=\"t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c b\u00f4i \u0111\u1eadm trong th\u1ebb meta description\" class=\"wp-image-6672\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-boi-dam-meta-description.png 652w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-boi-dam-meta-description-300x207.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-boi-dam-meta-description-585x404.png 585w\" sizes=\"(max-width: 652px) 100vw, 652px\" \/><\/a><\/figure><\/div>\n\n\n<p>N\u00f3 cho th\u1ea5y t\u1ea1i sao c\u1ee5m t\u1eeb kh\u00f3a h\u00e0ng \u0111\u1ea7u c\u1ee7a b\u1ea1n ph\u1ea3i n\u1eb1m trong ti\u00eau \u0111\u1ec1 SEO v\u00e0 th\u1ebb&nbsp;meta description! B\u1ea1n kh\u00f4ng mu\u1ed1n tr\u1edf th\u00e0nh k\u1ebft qu\u1ea3 trong danh s\u00e1ch n\u00e0y m\u00e0 kh\u00f4ng c\u00f3 t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c b\u00f4i \u0111\u1eadm cho t\u00ecm ki\u1ebfm \u0111\u00f3. V\u1eady h\u00e3y \u0111\u1ea3m b\u1ea3o ch\u1eafc ch\u1eafn r\u1eb1ng th\u1ebb&nbsp;meta description c\u1ee7a b\u1ea1n s\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a b\u1ea1n nh\u1eafm \u0111\u1ebfn v\u00e0 \u0111\u01b0\u1ee3c vi\u1ebft theo c\u00e1ch khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi t\u00ecm ki\u1ebfm click v\u00e0o k\u1ebft qu\u1ea3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ly-do-th\u1ee9-2-cac-m\u1ea1ng-xa-h\u1ed9i-hang-d\u1ea7u-s\u1eed-d\u1ee5ng-no\">L\u00fd do th\u1ee9 2: C\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i h\u00e0ng \u0111\u1ea7u s\u1eed d\u1ee5ng n\u00f3<\/h3>\n\n\n\n<p>B\u1ea5t c\u1ee9 khi n\u00e0o b\u1ea1n chia s\u1ebb m\u1ed9t trang l\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Google+, ho\u1eb7c Linkedin, c\u00e1c trang n\u00e0y \u0111\u1ec1u k\u00e9o ho\u1eb7c n\u1ed9i dung trong th\u1ebb&nbsp;meta description ho\u1eb7c c\u00e1c c\u00e2u \u0111\u1ea7u ti\u00ean trong b\u00e0i \u0111\u0103ng \u0111\u1ec3 l\u00e0m m\u00f4 t\u1ea3 hi\u1ec3n th\u1ecb ra b\u00ean ngo\u00e0i chia s\u1ebb cho ng\u01b0\u1eddi d\u00f9ng th\u1ea5y. N\u1ed9i dung trong th\u1ebb&nbsp;meta description s\u1ebd th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng to\u00e0n b\u1ed9, trong khi c\u00e1c c\u00e2u \u0111\u1ea7u ti\u00ean s\u1ebd b\u1ecb c\u1eaft \u0111\u1ec3 k\u1ebft th\u00fac v\u1edbi d\u1ea5u ch\u1ea5m l\u1eedng [&#8230;]. Trong khi b\u1ea1n c\u00f3 th\u1ec3 ch\u1ec9nh s\u1eeda \u0111o\u1ea1n m\u00f4 t\u1ea3 cho Facebook v\u00e0 Linkedin, kh\u00f4ng ph\u1ea3i ai chia s\u1ebb trang c\u1ee7a b\u1ea1n c\u0169ng s\u1ebd l\u00e0m nh\u01b0 th\u1ebf.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/facebook-share-meta-description.png\"><img loading=\"lazy\" decoding=\"async\" width=\"652\" height=\"300\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/facebook-share-meta-description.png\" alt=\"chia s\u1ebb tr\u00ean facebook - n\u1ed9i dung t\u1eeb th\u1ebb meta description\" class=\"wp-image-6673\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/facebook-share-meta-description.png 652w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/facebook-share-meta-description-300x138.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/facebook-share-meta-description-585x269.png 585w\" sizes=\"(max-width: 652px) 100vw, 652px\" \/><\/a><\/figure><\/div>\n\n\n<p>Google+, m\u1eb7t kh\u00e1c, s\u1ebd ch\u1ec9 cho ph\u00e9p b\u1ea1n x\u00f3a m\u00f4 t\u1ea3 m\u00e0 th\u00f4i.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/google-plus-share-meta-description.png\"><img loading=\"lazy\" decoding=\"async\" width=\"652\" height=\"445\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/google-plus-share-meta-description.png\" alt=\"n\u1ed9i dung meta description tr\u00ean Google Plus\" class=\"wp-image-6674\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/google-plus-share-meta-description.png 652w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/google-plus-share-meta-description-300x205.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/google-plus-share-meta-description-585x399.png 585w\" sizes=\"(max-width: 652px) 100vw, 652px\" \/><\/a><\/figure><\/div>\n\n\n<p>\u0110i\u1ec1u \u0111\u1ea5y ngh\u0129a l\u00e0 n\u1ebfu c\u00e1c c\u00e2u \u0111\u1ea7u ti\u00ean tr\u00ean trang c\u1ee7a b\u1ea1n kh\u00f4ng t\u00f3m t\u1eaft n\u1ed9i dung t\u1ed1t, nh\u1eefng ai th\u1ea5y chia s\u1ebb c\u00f3 th\u1ec3 l\u1ee1 m\u1ea5t \u0111i\u1ec3m quan tr\u1ecdng. V\u00ec th\u1ebf, n\u1ebfu b\u1ea1n mu\u1ed1n chia s\u1ebb c\u1ee7a m\u00ecnh nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u click tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, h\u00e3y xem x\u00e9t vi\u1ec7c t\u1ea1o c\u00e1c n\u1ed9i dung cho th\u1ebb&nbsp;meta description th\u1ef1c s\u1ef1 nghi\u00eam t\u00fac \u0111\u1ec3 n\u00f3 khuy\u1ebfn kh\u00edch click, gi\u1ed1ng nh\u01b0 b\u1ea1n mu\u1ed1n tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ly-do-s\u1ed1-3-cac-m\u1ea1ng-xa-h\u1ed9i-bookmarking-s\u1eed-d\u1ee5ng-no\">L\u00fd do s\u1ed1 3: C\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i bookmarking s\u1eed d\u1ee5ng n\u00f3<\/h3>\n\n\n\n<p>Nhi\u1ec1u m\u1ea1ng x\u00e3 h\u1ed9i bookmarking c\u0169ng s\u1eed d\u1ee5ng th\u1ebb&nbsp;meta description nh\u01b0 l\u00e0 th\u00f4ng tin mi\u00eau t\u1ea3 trang tr\u00ean m\u1ea1ng c\u1ee7a h\u1ecd.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/social-bookmarking-meta-description.png\"><img loading=\"lazy\" decoding=\"async\" width=\"652\" height=\"307\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/social-bookmarking-meta-description.png\" alt=\"m\u00f4 t\u1ea3 trong m\u1ea1ng x\u00e3 h\u1ed9i bookmarking\" class=\"wp-image-6676\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/social-bookmarking-meta-description.png 652w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/social-bookmarking-meta-description-300x141.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/social-bookmarking-meta-description-585x275.png 585w\" sizes=\"(max-width: 652px) 100vw, 652px\" \/><\/a><\/figure><\/div>\n\n\n<p>M\u1ed9t v\u00e0i v\u00ed d\u1ee5 v\u1ec1 c\u00e1c m\u1ea1ng s\u1eed d\u1ee5ng n\u1ed9i dung trong th\u1ebb&nbsp;meta description l\u00e0: Digg, BizSugar, v\u00e0 My SEO Community. V\u00e0 b\u1ea5t c\u1ee9 m\u1ea1ng x\u00e3 h\u1ed9i bookmarking \/ voting n\u00e0o x\u00e2y d\u1ef1ng tr\u00ean h\u1ec7 th\u1ed1ng CMS Pligg c\u0169ng s\u1ebd s\u1eed d\u1ee5ng th\u1ebb&nbsp;meta description tr\u01b0\u1edbc. \u0110\u00fang l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ch\u1ec9nh s\u1eeda m\u00f4 t\u1ea3 tr\u00ean nh\u1eefng m\u1ea1ng n\u00e0y, tuy nhi\u00ean b\u1ea1n kh\u00f4ng th\u1ec3 ch\u1eafc ch\u1eafn \u0111\u01b0\u1ee3c li\u1ec7u r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi kh\u00e1c khi chia s\u1ebb b\u00e0i vi\u1ebft c\u00f3 l\u00e0m nh\u01b0 v\u1eady kh\u00f4ng. Th\u00eam v\u00e0o \u0111\u00f3, n\u1ebfu b\u1ea1n kh\u00f4ng ph\u1ea3i s\u1eeda m\u00f4 t\u1ea3, b\u1ea1n ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c c\u00f4ng s\u1ee9c m\u1ed7i khi b\u1ea1n chia s\u1ebb b\u00e0i c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"lam-th\u1ebf-nao-d\u01b0a-th\u1ebb-meta-description-vao-cac-trang-c\u1ee7a-b\u1ea1n\"><span class=\"ez-toc-section\" id=\"4_Lam_the_nao_dua_the_meta_description_vao_cac_trang_cua_ban\"><\/span>#4. L\u00e0m th\u1ebf n\u00e0o \u0111\u01b0a th\u1ebb\u00a0meta description v\u00e0o c\u00e1c trang c\u1ee7a b\u1ea1n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng WordPress tr\u00ean t\u00ean mi\u1ec1n ri\u00eang, b\u1ea1n th\u1eadt may m\u1eafn. Th\u1ebb\u00a0meta description c\u00f3 th\u1ec3 th\u00eam v\u00e0o d\u1ec5 d\u00e0ng v\u00e0o n\u1ed9i dung c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng plugin mi\u1ec5n ph\u00ed nh\u01b0 <a href=\"https:\/\/wordpress.org\/plugins\/all-in-one-seo-pack\/\" target=\"_blank\" rel=\"noreferrer noopener\">All in One SEO Pack<\/a> ho\u1eb7c <a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yoast SEO<\/a>\u00a0(b\u1ea1n c\u00f3 th\u1ec3 xem <a href=\"https:\/\/kiencang.net\/yoast-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">h\u01b0\u1edbng d\u1eabn d\u00f9ng \u1edf \u0111\u00e2y<\/a>). <\/p>\n\n\n\n<p>B\u1ea1n \u0111\u01a1n gi\u1ea3n ch\u1ec9 c\u1ea7n c\u00e0i n\u00f3, v\u00e0 xem t\u1eebng trang trong ph\u1ea7n chi ti\u1ebft SEO \u0111\u1ec3 t\u00f9y ch\u1ec9nh SEO title, meta description, v\u00e0 c\u00e1c th\u00f4ng tin kh\u00e1c. Chi ti\u1ebft SEO trang ch\u1ee7 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u00eam v\u00e0o ph\u1ea7n c\u00e0i \u0111\u1eb7t ch\u00ednh c\u1ee7a plugin. C\u00e1c giao di\u1ec7n v\u00e0 n\u1ec1n t\u1ea3ng kh\u00e1c c\u00f3 th\u1ec3 c\u00f3 t\u00f9y ch\u1ecdn SEO x\u00e2y d\u1ef1ng b\u00ean trong &#8211; n\u1ebfu kh\u00f4ng, h\u00e3y t\u00ecm ki\u1ebfm cho n\u1ec1n t\u1ea3ng website v\u00e0 SEO plugin, add-on ho\u1eb7c tr\u00ecnh m\u1edf r\u1ed9ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cac-m\u1eb9o-giup-c\u1ea3i-thi\u1ec7n-t\u1ef7-l\u1ec7-click-vao-k\u1ebft-qu\u1ea3-tren-may-tim-ki\u1ebfm\"><span class=\"ez-toc-section\" id=\"5_Cac_meo_giup_cai_thien_ty_le_click_vao_ket_qua_tren_may_tim_kiem\"><\/span>#5. C\u00e1c m\u1eb9o gi\u00fap c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 click v\u00e0o k\u1ebft qu\u1ea3 tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u1ed9t gi\u00e1 tr\u1ecb th\u01b0\u1eddng b\u1ecb b\u1ecf r\u01a1i c\u1ee7a th\u1ebb&nbsp;meta description l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tinh ch\u1ec9nh m\u00f4 t\u1ea3 c\u1ee7a b\u1ea1n \u0111\u1ec3 <em><strong>k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng<\/strong><\/em>. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 m\u1eb9o b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n khi vi\u1ebft n\u1ed9i dung trong th\u1ebb&nbsp;meta description c\u1ee7a m\u00ecnh:<\/p>\n\n\n\n<ul><li><strong>S\u1ee9c m\u1ea1nh l\u00e0 trong ng\u00f4n ng\u1eef<\/strong>. C\u00e1ch b\u1ea1n vi\u1ebft m\u00f4 t\u1ea3 c\u00f3 th\u1ec3 t\u1ea1o l\u00ean th\u00e0nh c\u00f4ng ho\u1eb7c h\u1ee7y ho\u1ea1i k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a b\u1ea1n. Th\u00eam c\u00e1c t\u1eeb m\u00f4 t\u1ea3 gi\u00e1 tr\u1ecb trong m\u00f4 t\u1ea3 c\u1ee7a b\u1ea1n. H\u00e3y cho ng\u01b0\u1eddi t\u00ecm ki\u1ebfm l\u00fd do th\u1ecfa \u0111\u00e1ng \u0111\u1ec3 click v\u00e0o k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n.<\/li><li><strong>H\u00e3y vi\u1ebft l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng!&nbsp;<\/strong>Th\u1eed th\u00eam c\u00e1c t\u1eeb nh\u01b0 &#8220;click v\u00e0o \u0111\u00e2y&#8221;, &#8220;\u0111\u1ec3 xem th\u00eam h\u00e3y click v\u00e0o \u0111\u00e2y&#8221; v\u00e0 &#8220;click v\u00e0o k\u1ebft qu\u1ea3 n\u00e0y&#8221;. R\u00f5 r\u00e0ng l\u00e0 b\u1ed1i c\u1ea3nh c\u1ee7a trang web s\u1ebd x\u00e1c \u0111\u1ecbnh t\u1eeb n\u00e0o b\u1ea1n ch\u1ecdn nh\u01b0: &#8220;download t\u1ea1i \u0111\u00e2y&#8221;, &#8220;xem video&#8221; v\u00e2n v\u00e2n.<\/li><li><strong>Ki\u1ec3m tra ch\u00fang!&nbsp;<\/strong>&#8211; N\u1ebfu b\u1ea1n m\u1ed9t trang landing page n\u00e0o \u0111\u00f3 nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean \u0111\u00e1ng k\u1ec3, h\u00e3y xem x\u00e9t c\u01a1 h\u1ed9i ki\u1ec3m tra nhi\u1ec1u n\u1ed9i dung kh\u00e1c nhau trong th\u1ebb meta description \u0111\u1ec3 b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 click (CTR t\u0103ng d\u00f9 ch\u1ec9 nh\u1ecf v\u1edbi c\u00e1c trang c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp l\u1edbn c\u00f3 th\u1ec3 \u0111em l\u1ea1i k\u1ebft qu\u1ea3 l\u00e0 b\u1ea1n s\u1ebd c\u00f3 nhi\u1ec1u truy c\u1eadp h\u01a1n \u0111\u00e1ng k\u1ebb). Th\u1eed vi\u1ebft m\u00f4 t\u1ea3 c\u00f3 \u0111\u1ed9 d\u00e0i kh\u00e1c, c\u00e1ch vi\u1ebft kh\u00e1c ho\u1eb7c \u0111\u1ecbnh v\u1ecb c\u00e1c t\u1eeb kh\u00f3a kh\u00e1c.<\/li><\/ul>\n\n\n\n<p>B\u1ea1n c\u00f3 s\u1eed d\u1ee5ng th\u1ebb&nbsp;meta description tr\u00ean website c\u1ee7a b\u1ea1n kh\u00f4ng? N\u1ebfu c\u00e2u tr\u1ea3 l\u1eddi l\u00e0 c\u00f3, v\u1eady th\u00ec b\u1ea1n c\u00f3 b\u1ed5 sung th\u00eam b\u1ea5t c\u1ee9 m\u1eb9o v\u00e0 c\u00f4ng c\u1ee5 n\u00e0o m\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 vi\u1ec7c b\u1ed5 sung th\u1ebb&nbsp;meta description v\u00e0o trang web c\u1ee7a h\u1ecd d\u1ec5 d\u00e0ng h\u01a1n v\u00e0 c\u00f3 nhi\u1ec1u \u00edch l\u1ee3i h\u01a1n? H\u00e3y chia s\u1ebb suy ngh\u0129 c\u1ee7a b\u1ea1n trong ph\u1ea7n b\u00ecnh lu\u1eadn!<\/p>\n\n\n\n<p><em>(D\u1ecbch t\u1eeb b\u00e0i vi\u1ebft Meta Description Magic: Think Less about SEO &amp; More about Click-Throughs, T\u00e1c gi\u1ea3: Kristi Hines, Website: KissMetrics)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Th\u1ebb meta description trong HTML l\u00e0 \u0111o\u1ea1n tr\u00edch g\u1ed3m 160 k\u00fd t\u1ef1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00f3m t\u1eaft n\u1ed9i dung c\u1ee7a trang web. M\u00e1y t\u00ecm ki\u1ebfm \u0111\u00f4i khi s\u1eed d\u1ee5ng c\u00e1c \u0111o\u1ea1n tr\u00edch n\u00e0y trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi xem bi\u1ebft \u0111\u01b0\u1ee3c n\u1ed9i dung t\u1ed5ng quan c\u1ee7a trang tr\u01b0\u1edbc khi h\u1ecd click &hellip;<\/p>\n","protected":false},"author":1,"featured_media":6683,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00e1ch vi\u1ebft th\u1ebb meta description (th\u1ebb m\u00f4 t\u1ea3): Ngh\u0129 \u00edt v\u1ec1 SEO v\u00e0 Ngh\u0129 nhi\u1ec1u h\u01a1n v\u1ec1 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng click &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/the-meta-description\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00e1ch vi\u1ebft th\u1ebb meta description (th\u1ebb m\u00f4 t\u1ea3): Ngh\u0129 \u00edt v\u1ec1 SEO v\u00e0 Ngh\u0129 nhi\u1ec1u h\u01a1n v\u1ec1 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng click &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"Th\u1ebb meta description trong HTML l\u00e0 \u0111o\u1ea1n tr\u00edch g\u1ed3m 160 k\u00fd t\u1ef1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00f3m t\u1eaft n\u1ed9i dung c\u1ee7a trang web. 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