{"id":6576,"date":"2017-11-22T05:35:46","date_gmt":"2017-11-22T05:35:46","guid":{"rendered":"https:\/\/kiencang.net\/?p=6576"},"modified":"2022-01-20T11:00:59","modified_gmt":"2022-01-20T04:00:59","slug":"nghien-cuu-tu-khoa-seo","status":"publish","type":"post","link":"https:\/\/kiencang.net\/nghien-cuu-tu-khoa-seo\/","title":{"rendered":"Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a trong SEO &#8211; \u0110\u00e3i c\u00e1t \u0111\u1ec3 t\u00ecm V\u00e0ng"},"content":{"rendered":"\n<p>T\u00f4i ch\u1eafc m\u00ecnh kh\u00f4ng c\u1ea7n ph\u1ea3i ph\u00ed th\u1eddi gian ch\u1ee9ng minh v\u1edbi b\u1ea1n r\u1eb1ng <strong>nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/strong> l\u00e0 m\u1ed9t trong nh\u1eefng ho\u1ea1t \u0111\u1ed9ng SEO \u0111em l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch nh\u1ea5t v\u00e0 l\u00e0 \u0111i\u1ec1u thi\u1ebft y\u1ebfu cho s\u1ef1 th\u00e0nh c\u00f4ng trong marketing.<\/p>\n\n\n\n<p>Kh\u00f4ng thi\u1ebfu nh\u1eefng b\u00e0i vi\u1ebft r\u1ea5t hay cung c\u1ea5p cho b\u1ea1n c\u00e1c h\u01b0\u1edbng d\u1eabn r\u1ea5t chi ti\u1ebft \u0111\u1ec3 th\u1ef1c h\u00e0nh nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p, <a href=\"https:\/\/kiencang.net\/cach-thang-hang-website-tren-google\/\">x\u1ebfp h\u1ea1ng cao<\/a> cho h\u00e0ng ng\u00e0n t\u1eeb kh\u00f3a h\u01b0\u1edbng \u0111\u1ebfn v\u00e0 <a href=\"https:\/\/kiencang.net\/cach-tang-luu-luong-truy-cap\/\">c\u1ea3i thi\u1ec7n r\u1ea5t nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp<\/a> t\u1eeb Google.<\/p>\n\n\n\n<p>Kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 ai trong s\u1ed1 c\u00e1c t\u00e1c gi\u1ea3 t\u00f4i v\u1eeba \u0111\u1ec1 c\u1eadp khuy\u00ean b\u1ea1n sai, ch\u1ec9 l\u00e0 h\u1ecd kh\u00f4ng \u0111\u01b0a ra <em>c\u00e1ch ti\u1ebfp c\u1eadn ph\u1ed5 qu\u00e1t<\/em> trong vi\u1ec7c th\u1ef1c h\u00e0nh nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a.<\/p>\n\n\n\n<p>N\u1ed9i dung trong b\u00e0i n\u00e0y th\u00fa v\u1ecb \u1edf ch\u1ed7:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>M\u1ed7i h\u01b0\u1edbng d\u1eabn trong b\u00e0i s\u1ebd cho b\u1ea1n m\u1ed9t b\u1ed9 h\u01b0\u1edbng d\u1eabn kh\u00e1c.<\/p><\/blockquote>\n\n\n\n<p>N\u00f3 s\u1ebd thay \u0111\u1ed5i d\u1ef1a tr\u00ean:<\/p>\n\n\n\n<ul><li>Trang web c\u1ee7a b\u1ea1n (m\u1ee9c \u0111\u1ed9 uy t\u00edn, s\u1ed1 l\u01b0\u1ee3ng trang, ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung, v\u00e2n v\u00e2n);<\/li><li>M\u1ee5c ti\u00eau v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a b\u1ea1n (th\u01b0\u01a1ng hi\u1ec7u, ti\u1ebfp x\u00fac, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111\u01a1n h\u00e0ng c\u1ee5 th\u1ec3);<\/li><li>Ng\u00e2n s\u00e1ch, ngu\u1ed3n l\u1ef1c v\u00e0 th\u1eddi h\u1ea1n c\u1ea7n ho\u00e0n th\u00e0nh c\u1ee7a b\u1ea1n;<\/li><li>Ng\u00e0nh ngh\u1ec1 c\u1ee7a b\u1ea1n v\u00e0 b\u1ed1i c\u1ea3nh c\u1ea1nh tranh.<\/li><\/ul>\n\n\n\n<p>\u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y kh\u00f3 kh\u0103n khi l\u00e0m theo v\u1edbi c\u00e1c h\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc m\u00e0 ng\u1eabu nhi\u00ean b\u1ea1n g\u1eb7p ph\u1ea3i khi tra c\u1ee9u tr\u00ean internet.<\/p>\n\n\n\n<p>V\u00ec v\u1eady t\u00f4i s\u1ebd \u0111i theo l\u1ed9 tr\u00ecnh kh\u00e1c v\u00e0 cung c\u1ea5p cho b\u1ea1n b\u1ed9 khung nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111i\u1ec1u ch\u1ec9nh cho d\u00f9 m\u1ee5c ti\u00eau v\u00e0 c\u00e1c ngu\u1ed3n l\u1ef1c c\u1ee7a b\u1ea1n c\u00f3 nh\u01b0 th\u1ebf n\u00e0o ch\u0103ng n\u1eefa.<\/p>\n\n\n\n<p>V\u00e0 t\u00f4i \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c chi\u1ebfn thu\u1eadt v\u00e0 ph\u01b0\u01a1ng ph\u00e1p m\u00f4 t\u1ea3 b\u00ean d\u01b0\u1edbi s\u1ebd c\u1ea3i thi\u1ec7n r\u1ea5t nhi\u1ec1u truy c\u1eadp c\u1ee7a b\u1ea1n t\u1eeb Google.<\/p>\n\n\n\n<p>\u00cdt nh\u1ea5t ch\u00fang t\u00f4i \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u00ecm ki\u1ebfm cho blog n\u00e0y l\u00ean <strong>2,4 l\u1ea7n<\/strong> trong v\u00f2ng m\u1ed9t n\u0103m b\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n n\u00f3:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tang-luu-luong-truy-cap-thuc-te.gif\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"277\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tang-luu-luong-truy-cap-thuc-te.gif\" alt=\"t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp th\u1ef1c t\u1ebf\" class=\"wp-image-6577\"\/><\/a><\/figure><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d7014b121\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d7014b121\"  type=\"checkbox\" id=\"item-6577d7014b121\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/nghien-cuu-tu-khoa-seo\/#1_Bat_dau_voi_cac_tu_khoa_hat_giong\" title=\"1. B\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1c t\u1eeb kh\u00f3a h\u1ea1t gi\u1ed1ng\">1. B\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1c t\u1eeb kh\u00f3a h\u1ea1t gi\u1ed1ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/nghien-cuu-tu-khoa-seo\/#2_Tao_ra_cac_y_tuong_tu_khoa\" title=\"2. T\u1ea1o ra c\u00e1c \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a\">2. T\u1ea1o ra c\u00e1c \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/nghien-cuu-tu-khoa-seo\/#3_Hieu_cac_thong_so_cua_tu_khoa\" title=\"3. Hi\u1ec3u c\u00e1c th\u00f4ng s\u1ed1 c\u1ee7a t\u1eeb kh\u00f3a\">3. Hi\u1ec3u c\u00e1c th\u00f4ng s\u1ed1 c\u1ee7a t\u1eeb kh\u00f3a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/nghien-cuu-tu-khoa-seo\/#4_Nhom_danh_sach_cac_tu_khoa_cua_ban\" title=\"4. Nh\u00f3m danh s\u00e1ch c\u00e1c t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n\">4. Nh\u00f3m danh s\u00e1ch c\u00e1c t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/nghien-cuu-tu-khoa-seo\/#5_Uu_tien\" title=\"5. \u01afu ti\u00ean\">5. \u01afu ti\u00ean<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kiencang.net\/nghien-cuu-tu-khoa-seo\/#Hay_chia_se_cac_meo_nghien_cuu_tu_khoa_cua_ban\" title=\"H\u00e3y chia s\u1ebb c\u00e1c m\u1eb9o nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n\">H\u00e3y chia s\u1ebb c\u00e1c m\u1eb9o nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kiencang.net\/nghien-cuu-tu-khoa-seo\/#Nhan_xet_cua_nguoi_dich\" title=\"Nh\u1eadn x\u00e9t c\u1ee7a ng\u01b0\u1eddi d\u1ecbch\">Nh\u1eadn x\u00e9t c\u1ee7a ng\u01b0\u1eddi d\u1ecbch<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Bat_dau_voi_cac_tu_khoa_hat_giong\"><\/span>1. B\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1c t\u1eeb kh\u00f3a h\u1ea1t gi\u1ed1ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u00e1c <strong>t\u1eeb kh\u00f3a h\u1ea1t gi\u1ed1ng<\/strong> (seed keywords) l\u00e0 n\u1ec1n t\u1ea3ng cho ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a. Ch\u00fang \u0111\u1ecbnh ngh\u0129a th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u1ee7a b\u1ea1n v\u00e0 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a m\u00ecnh l\u00e0 ai.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n \u0111\u00e3 c\u00f3 s\u1eb5n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n mu\u1ed1n qu\u1ea3ng b\u00e1 online, c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb kh\u00f3a h\u1ea1t gi\u1ed1ng l\u00e0 t\u01b0\u01a1ng \u0111\u1ed1i d\u1ec5 d\u00e0ng b\u1eb1ng c\u00e1ch m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m b\u1eb1ng ng\u00f4n ng\u1eef c\u1ee7a b\u1ea1n ho\u1eb7c brainstorming c\u00e1ch th\u1ee9c ng\u01b0\u1eddi kh\u00e1c c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm n\u00f3.<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, gi\u1ea3 d\u1ee5 b\u1ea1n kh\u1edfi \u0111\u1ed9ng m\u1ed9t c\u1eeda h\u00e0ng b\u00e1n online c\u00e1c ph\u1ee5 ki\u1ec7n cho thi\u1ebft b\u1ecb GoPro. Th\u1eed t\u00ecm ki\u1ebfm tr\u00ean Google v\u00e0 nh\u1eefng \u00fd ngh\u0129 \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ea1n s\u1ebd l\u00e0:<\/p>\n\n\n\n<ul><li>Ph\u1ee5 ki\u1ec7n cho GoPro<\/li><li>Ti\u1ec7n \u00edch cho GoPro<\/li><li>Thi\u1ebft b\u1ecb \u0111i k\u00e8m GoPro<\/li><\/ul>\n\n\n\n<p>Ch\u1eb3ng c\u1ea7n ph\u1ea3i suy ngh\u0129 nhi\u1ec1u \u0111\u00fang kh\u00f4ng \u1ea1?<\/p>\n\n\n\n<p>Nh\u01b0ng n\u1ebfu b\u1ea1n xem x\u00e9t kh\u1edfi \u0111\u1ed9ng m\u1ed9t website <em>ti\u1ebfp th\u1ecb li\u00ean k\u1ebft<\/em>, v\u00e0 b\u1ea1n kh\u00f4ng c\u00f3 \u00fd t\u01b0\u1edfng v\u1ec1 th\u1ecb tr\u01b0\u1eddng ng\u00e1ch n\u00e0o m\u00ecnh s\u1ebd tham gia ho\u1eb7c s\u1ea3n ph\u1ea9m n\u00e0o c\u1ea7n qu\u1ea3ng b\u00e1 th\u00ec sao?<\/p>\n\n\n\n<p>Th\u00e1ch th\u1ee9c c\u1ee7a vi\u1ec7c &#8220;ch\u1ecdn l\u1ea5y m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e1ch&#8221; x\u1ee9ng \u0111\u00e1ng c\u00f3 m\u1ed9t h\u01b0\u1edbng d\u1eabn l\u1edbn v\u00e0 chi ti\u1ebft cho ri\u00eang n\u00f3. Nh\u01b0ng n\u00f3i chung, c\u00f3 hai c\u00e1ch \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111i\u1ec1u n\u00e0y:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.1 H\u01b0\u1edbng ti\u1ebfp c\u1eadn &#8220;\u01b0u ti\u00ean ki\u1ebfm ti\u1ec1n tr\u01b0\u1edbc&#8221;<\/h3>\n\n\n\n<p>B\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c kh\u00e1m ph\u00e1 c\u00e1c kh\u1ea3 n\u0103ng c\u1ee7a ph\u01b0\u01a1ng th\u1ee9c ki\u1ebfm ti\u1ec1n. Ch\u1ecdn l\u1ea5y m\u1ed9t s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n th\u00edch. V\u00e0 sau \u0111\u00f3 ngh\u0129 v\u1ec1 c\u00e1c truy v\u1ea5n t\u00ecm ki\u1ebfm m\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm n\u00f3 tr\u00ean Google.<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, <a href=\"https:\/\/www.amazon.com\/\">Amazon<\/a> c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb li\u00ean k\u1ebft c\u1ef1c k\u1ef3 ph\u1ed5 bi\u1ebfn. V\u00ec th\u1ebf t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n l\u00e0 duy\u1ec7t trang web c\u1ee7a h\u1ecd cho \u0111\u1ebfn khi b\u1ea1n kh\u00e1m ph\u00e1 ra m\u1ed9t s\u1ea3n ph\u1ea9m (ho\u1eb7c m\u1ed9t danh m\u1ee5c s\u1ea3n ph\u1ea9m) m\u00e0 b\u1ea1n mu\u1ed1n qu\u1ea3ng b\u00e1.<\/p>\n\n\n\n<p>M\u1ed9t l\u1ef1a ch\u1ecdn kh\u00e1c l\u00e0 \u0111i do th\u00e1m c\u00e1c trang web ti\u1ebfp th\u1ecb li\u00ean k\u1ebft trung gian nh\u01b0 <a href=\"http:\/\/www.clickbank.com\/\">ClickBank<\/a> ho\u1eb7c <a href=\"http:\/\/www.cj.com\/\">CJ<\/a>, h\u1ecd k\u1ebft n\u1ed1i gi\u1eefa ng\u01b0\u1eddi s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0m ti\u1ebfp th\u1ecb li\u00ean k\u1ebft (affiliates).<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/thu-muc-san-pham-clickbank.gif\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"281\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/thu-muc-san-pham-clickbank.gif\" alt=\"th\u01b0 m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a clickbank\" class=\"wp-image-6578\"\/><\/a><\/figure><\/div>\n\n\n\n<p>V\u00e0 cu\u1ed1i c\u00f9ng, \u0111\u00e1nh gi\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 b\u1eb1ng c\u00e1ch ch\u00ednh b\u1ea3n th\u00e2n b\u1ea1n s\u1eed d\u1ee5ng th\u1eed v\u00e0 xem xem n\u00f3 c\u00f3 th\u1ec3 ti\u1ebfp th\u1ecb li\u00ean k\u1ebft hay kh\u00f4ng.<\/p>\n\n\n\n<p>T\u1ea1i Vi\u1ec7t Nam b\u1ea1n c\u00f3 th\u1ec3 xem th\u1eed <a href=\"https:\/\/www.lazada.vn\/lazada-affiliate-program\/\">ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb li\u00ean k\u1ebft c\u1ee7a Lazada<\/a> (ki\u1ec3u Amazon), ho\u1eb7c n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb li\u00ean k\u1ebft trung gian c\u1ee7a <a href=\"https:\/\/accesstrade.vn\/\">Accesstrade<\/a>&nbsp;(ki\u1ec3u CJ).<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/accesstrade-cac-chien-dich.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1187\" height=\"2094\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/accesstrade-cac-chien-dich.png\" alt=\"accesstrade c\u00e1c chi\u1ebfn d\u1ecbch\" class=\"wp-image-8033\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/accesstrade-cac-chien-dich.png 1187w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/accesstrade-cac-chien-dich-170x300.png 170w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/accesstrade-cac-chien-dich-768x1355.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/accesstrade-cac-chien-dich-580x1024.png 580w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/accesstrade-cac-chien-dich-1170x2064.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/accesstrade-cac-chien-dich-585x1032.png 585w\" sizes=\"(max-width: 1187px) 100vw, 1187px\" \/><\/a><figcaption>V\u00ed d\u1ee5 v\u1ec1 c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a Accesstrade<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1.2 Ti\u1ebfp c\u1eadn theo h\u01b0\u1edbng &#8221;thu h\u1eb9p th\u1ecb tr\u01b0\u1eddng ng\u00e1ch&#8221;<\/h3>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi b\u1ea3ng t\u1eeb kh\u00f3a c\u1ef1c l\u1edbn v\u00e0 thu h\u1eb9p d\u1ea7n th\u1ecb tr\u01b0\u1eddng cho \u0111\u1ebfn khi b\u1ea1n th\u1ea5y m\u1ed9t c\u01a1 h\u1ed9i h\u1ea5p d\u1eabn.<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, t\u00f4i l\u1ea5y ch\u1ee7 \u0111\u1ec1 &#8220;music\/\u00e2m nh\u1ea1c&#8221; l\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e1ch r\u1ea5t r\u1ed9ng ban \u0111\u1ea7u. <a href=\"https:\/\/kiencang.net\/cong-cu-nghien-cuu-tu-khoa\/\">C\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/a> c\u1ee7a Ahrefs cung c\u1ea5p cho t\u00f4i g\u1ea7n 5 tri\u1ec7u \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a cho t\u1eeb kh\u00f3a h\u1ea1t gi\u1ed1ng n\u00e0y:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/kham-pha-y-tuong-tu-khoa.gif\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"302\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/kham-pha-y-tuong-tu-khoa.gif\" alt=\"kh\u00e1m ph\u00e1 \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a\" class=\"wp-image-6579\"\/><\/a><\/figure><\/div>\n\n\n\n<p>\u0110\u1ec3 &#8220;thu h\u1eb9p th\u1ecb tr\u01b0\u1eddng ng\u00e1ch xu\u1ed1ng&#8221;, t\u00f4i c\u1ea7n t\u1eadp trung v\u00e0o c\u00e1c t\u1eeb kh\u00f3a d\u00e0i h\u01a1n v\u00e0 c\u1ee5 th\u1ec3 h\u01a1n c\u00f3 t\u1eeb &#8221;music&#8221; b\u00ean trong n\u00f3. V\u00ec th\u1ebf t\u00f4i s\u1ebd s\u1eed d\u1ee5ng t\u00ednh n\u0103ng l\u1ecdc &#8220;t\u1eeb&#8221; \u0111\u1ec3 thu h\u1eb9p danh s\u00e1ch kh\u1ed5ng l\u1ed3 c\u00e1c t\u1eeb kh\u00f3a n\u00e0y xu\u1ed1ng th\u00e0nh nh\u00f3m c\u1ee5m t\u1eeb c\u00f3 ch\u00ednh x\u00e1c 4 t\u1eeb \u1edf trong.<\/p>\n\n\n\n<p>V\u00e0 \u0111\u00e2y l\u00e0 nh\u1eefng c\u00e1i m\u00e0 t\u00f4i t\u00ecm th\u1ea5y:<\/p>\n\n\n\n<ul><li>&#8220;<strong>music making sofware free<\/strong>\/ph\u1ea7n m\u1ec1m \u00e2m nh\u1ea1c mi\u1ec5n ph\u00ed&#8221; &#8211; T\u1eebng l\u00e0 m\u1ed9t DJ, t\u00f4i bi\u1ebft r\u1ea5t nhi\u1ec1u ph\u1ea7n m\u1ec1m \u0111\u1ec3 l\u00e0m nh\u1ea1c. V\u00ec th\u1ebf t\u00f4i c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u \u0111\u00e1nh gi\u00e1 c\u00e1c trang v\u00e0 xem x\u00e9t t\u1ea5t c\u1ea3 c\u00e1c phi\u00ean b\u1ea3n ph\u00e1t h\u00e0nh m\u1edbi nh\u1ea5t v\u00e0 c\u00e1c c\u1eadp nh\u1eadt.<\/li><li>&#8220;<strong>game of thrones music<\/strong>\/\u00e2m nh\u1ea1c c\u1ee7a phim game of thrones&#8221; &#8211; M\u1ecdi ng\u01b0\u1eddi mu\u1ed1n t\u1ea3i nh\u1ea1c h\u1ecd nghe tr\u00ean phim, ch\u01b0\u01a1ng tr\u00ecnh TV, TV shows, v\u00e2n v\u00e2n. V\u00e0 cung c\u1ea5p c\u00e1c n\u1ed9i dung m\u1edbi tr\u00ean TV nh\u01b0 th\u1ebf n\u00e0y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e1ch th\u00fa v\u1ecb.<\/li><li>&#8220;<strong>gifts for music lovers<\/strong>\/qu\u00e0 t\u1eb7ng cho ng\u01b0\u1eddi y\u00eau \u00e2m nh\u1ea1c&#8221; &#8211; T\u00f4i ch\u1eafc ch\u1eafn l\u00e0 c\u00f3 nhi\u1ec1u ban nh\u1ea1c n\u1ed5i ti\u1ebfng v\u00e0 c\u00e1c nh\u00e3n h\u00e0ng nh\u1ea1c h\u00e0ng \u0111\u1ea7u c\u00f3 h\u00e0ng ng\u00e0n s\u1ea3n ph\u1ea9m \u0111\u1ec3 fan h\u00e2m m\u1ed9 c\u1ee7a h\u1ecd mua. \u0110\u00f3 l\u00e0 ch\u01b0a k\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u1ea1c c\u1ee5 nh\u01b0 Gibson, Fender, v\u00e2n v\u00e2n. H\u1ecd c\u0169ng ph\u1ea3i c\u00f3 m\u1ed9t s\u1ed1 l\u1ef1a ch\u1ecdn qu\u00e0 t\u1eb7ng ph\u1ea3i ch\u0103ng.<\/li><li>&#8220;<strong>music game for kids<\/strong>\/tr\u00f2 ch\u01a1i \u00e2m nh\u1ea1c cho tr\u1ebb em&#8221; &#8211; T\u00f4i c\u00f3 \u0111\u1ee9a con nh\u1ecf 8-th\u00e1ng-tu\u1ed5i, v\u00e0 t\u00f4i th\u01b0\u1eddng ch\u01a1i c\u00e1c tr\u00f2 ch\u01a1i \u00e2m nh\u1ea1c v\u1edbi b\u00e9.<\/li><\/ul>\n\n\n\n<p>Nh\u1eefng \u00fd t\u01b0\u1edfng h\u1eb9p n\u00e0y ch\u1eafc ch\u1eafn c\u00f2n l\u00e2u m\u1edbi \u0111\u1ea1t \u0111\u1ebfn m\u1ee9c ho\u00e0n h\u1ea3o, nh\u01b0ng t\u00f4i ch\u1ec9 b\u1ecf ra ch\u01b0a \u0111\u1ebfn 5 ph\u00fat \u0111\u1ec3 t\u00ecm ra ch\u00fang. \u0110\u1ea7u t\u01b0 th\u00eam m\u1ed9t ch\u00fat th\u1eddi gian v\u00e0 b\u1ea1n ch\u1eafc ch\u1eafn s\u1ebd t\u00ecm ra \u0111\u01b0\u1ee3c c\u00e1i g\u00ec \u0111\u00f3 hay ho h\u01a1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Tao_ra_cac_y_tuong_tu_khoa\"><\/span>2. T\u1ea1o ra c\u00e1c \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V\u1eady l\u00e0 b\u1ea1n \u0111\u00e3 t\u00ecm ra c\u00e1c t\u1eeb kh\u00f3a h\u1ea1t gi\u1ed1ng. Nh\u01b0ng m\u1eb9o n\u00e0y ch\u1ec9 l\u00e0 ph\u1ea7n n\u1ed5i c\u1ee7a t\u1ea3ng b\u0103ng (iceberg) trong nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a.<\/p>\n\n\n\n<p>B\u01b0\u1edbc ti\u1ebfp theo l\u00e0 t\u1ea1o ra danh s\u00e1ch c\u00e1c \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a li\u00ean quan kh\u1ed5ng l\u1ed3, trong khi c\u0169ng ph\u1ea3i hi\u1ec3u r\u00f5 m\u1ecdi ng\u01b0\u1eddi trong th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u1ee7a b\u1ea1n t\u00ecm ki\u1ebfm \u0111i\u1ec1u g\u00ec tr\u00ean Google.<\/p>\n\n\n\n<p>C\u00f3 \u00edt nh\u1ea5t b\u1ed1n c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.1 Xem xem c\u00e1c t\u1eeb kh\u00f3a n\u00e0o b\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng<\/h3>\n\n\n\n<p>N\u1ebfu b\u1ea1n s\u1edf h\u1eefu website \u0111\u01b0\u1ee3c m\u1ed9t th\u1eddi gian, b\u1ea1n ch\u1eafc h\u1eb3n \u0111\u00e3 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng tr\u00ean Google cho kho\u1ea3ng v\u00e0i tr\u0103m t\u1eeb kh\u00f3a. Bi\u1ebft c\u1ee5 th\u1ec3 ch\u00fang l\u00e0 nh\u1eefng t\u1eeb n\u00e0o l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t khi b\u1eaft \u0111\u1ea7u nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a.<\/p>\n\n\n\n<p>M\u1ed9t ngu\u1ed3n t\u1ed1t cho th\u00f4ng tin n\u00e0y l\u00e0 b\u00e1o c\u00e1o c\u00f3 t\u00ean g\u1ecdi &#8220;Ph\u00e2n t\u00edch T\u00ecm ki\u1ebfm&#8221; trong <a href=\"https:\/\/www.google.com\/webmasters\/tools\/\">Google Search Console<\/a>&nbsp;(h\u00ecnh ngay d\u01b0\u1edbi l\u00e0 ch\u1ee5p m\u00e0n h\u00ecnh c\u1ee7a blog ng\u01b0\u1eddi d\u1ecbch):<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/google-phan-tich-tim-kiem.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1081\" height=\"635\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/google-phan-tich-tim-kiem.png\" alt=\"ph\u00e2n t\u00edch t\u00ecm ki\u1ebfm trong Google Search Console\" class=\"wp-image-6582\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/google-phan-tich-tim-kiem.png 1081w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/google-phan-tich-tim-kiem-300x176.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/google-phan-tich-tim-kiem-768x451.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/google-phan-tich-tim-kiem-1024x602.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/google-phan-tich-tim-kiem-585x344.png 585w\" sizes=\"(max-width: 1081px) 100vw, 1081px\" \/><\/a><figcaption>\u0110\u00e2y l\u00e0 m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a m\u00e0 blog c\u00e1 nh\u00e2n c\u1ee7a ng\u01b0\u1eddi d\u1ecbch \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng trong Google<\/figcaption><\/figure><\/div>\n\n\n\n<p>C\u00f2n b\u00ean d\u01b0\u1edbi l\u00e0 danh s\u00e1ch c\u00e1c t\u1eeb kh\u00f3a c\u1ee7a t\u00e1c gi\u1ea3 b\u00e0i vi\u1ebft ti\u1ebfng Anh g\u1ed1c:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/03-search-console-queries.gif\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"717\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/03-search-console-queries.gif\" alt=\"Google Search Console\" class=\"wp-image-6594\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Search Console cho th\u1ea5y th\u1ee9 h\u1ea1ng trung b\u00ecnh cho t\u1eebng t\u1eeb kh\u00f3a b\u1ea1n c\u00f3 x\u1ebfp h\u1ea1ng v\u00e0 c\u00f3 bao nhi\u00eau l\u01b0\u1ee3t hi\u1ec3n th\u1ecb v\u00e0 click m\u00e0 ch\u00fang \u0111em l\u1ea1i cho website c\u1ee7a b\u1ea1n. D\u00f9 v\u1eady, ch\u00fang kh\u00f4ng cho th\u1ea5y <a href=\"https:\/\/kiencang.net\/khoi-luong-tim-kiem-cua-tu-khoa\/\">kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm h\u00e0ng th\u00e1ng<\/a> v\u00e0 gi\u1edbi h\u1ea1n s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a ch\u1ec9 1000 t\u1eeb m\u00e0 th\u00f4i.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n c\u1ea7n nhi\u1ec1u d\u1eef li\u1ec7u h\u01a1n, b\u1ea1n c\u00f3 th\u1ec3 th\u1eed b\u00e1o c\u00e1o &#8220;C\u00e1c t\u1eeb kh\u00f3a t\u1ef1 nhi\u00ean\/Organic Keywords&#8221; trong c\u00f4ng c\u1ee5 Site Explorer c\u1ee7a Ahrefs:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/bao-cao-tu-khoa-tu-nhien-ahrefs.gif\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"565\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/bao-cao-tu-khoa-tu-nhien-ahrefs.gif\" alt=\"B\u00e1o c\u00e1o c\u00e1c t\u1eeb kh\u00f3a t\u1ef1 nhi\u00ean trong Ahrefs\" class=\"wp-image-6583\"\/><\/a><\/figure><\/div>\n\n\n\n<p>C\u00f2n b\u00ean d\u01b0\u1edbi l\u00e0 c\u00e1c t\u1eeb kh\u00f3a t\u01b0\u01a1ng t\u1ef1 c\u1ee7a blog Ki\u1ebfn c\u00e0ng:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-tu-nhien-ducanhplus.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1345\" height=\"983\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-tu-nhien-ducanhplus.png\" alt=\"t\u1eeb kh\u00f3a t\u1ef1 nhi\u00ean - Ki\u1ebfn c\u00e0ng\" class=\"wp-image-8034\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-tu-nhien-ducanhplus.png 1345w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-tu-nhien-ducanhplus-300x219.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-tu-nhien-ducanhplus-768x561.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-tu-nhien-ducanhplus-1024x748.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-tu-nhien-ducanhplus-1170x855.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-tu-nhien-ducanhplus-585x428.png 585w\" sizes=\"(max-width: 1345px) 100vw, 1345px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>C\u1ea3 Google Search Console v\u00e0 Site Explorer c\u1ee7a Ahrefs \u0111\u1ec1u c\u00f3 m\u1ed9t v\u00e0i t\u00ednh n\u0103ng th\u00fa v\u1ecb \u0111\u1ec3 l\u00e0m vi\u1ec7c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.2 Xem c\u00e1c t\u1eeb kh\u00f3a m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng<\/h3>\n\n\n\n<p>R\u1ea5t c\u00f3 th\u1ec3 l\u00e0, \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n \u0111\u00e3 th\u1ef1c hi\u1ec7n t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng vi\u1ec7c nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a t\u1ebb nh\u1ea1t r\u1ed3i. V\u00ec th\u1ebf b\u1ea1n n\u00ean nghi\u00ean c\u1ee9u c\u00e1c t\u1eeb kh\u00f3a m\u00e0 h\u1ecd \u0111\u00e3 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng v\u00e0 l\u1ef1a ch\u1ecdn c\u1ea9n th\u1eadn c\u00e1i t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n kh\u00f4ng bi\u1ebft \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh l\u00e0 ai, \u0111\u01a1n gi\u1ea3n ch\u1ec9 c\u1ea7n \u0111\u01b0a t\u1eeb kh\u00f3a h\u1ea1t gi\u1ed1ng v\u00e0o Google v\u00e0 xem nh\u1eefng trang n\u00e0o \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng trong trang \u0111\u1ea7u.<\/p>\n\n\n\n<p>H\u00e3y l\u00e0m \u0111i\u1ec1u \u0111\u00f3 v\u1edbi t\u1eeb kh\u00f3a h\u1ea1t gi\u1ed1ng m\u00e0 t\u00f4i \u0111\u00e3 kh\u00e1m ph\u00e1 tr\u01b0\u1edbc \u0111\u00e2y &#8220;gifts for music lovers&#8221;. T\u00f4i th\u1ea5y m\u1ed9t website h\u1ea5p d\u1eabn tr\u00ean trang \u0111\u1ea7u, uncommongoods.com.<\/p>\n\n\n\n<p>Gi\u1edd ch\u00fang ta s\u1ebd \u0111\u01b0a website \u0111\u00f3 v\u00e0o Site Explorer c\u1ee7a Ahrefs v\u00e0 duy\u1ec7t c\u00e1c t\u1eeb kh\u00f3a n\u00f3 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-tu-nhien-trong-Ahrefs.gif\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"708\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-tu-nhien-trong-Ahrefs.gif\" alt=\"t\u1eeb kh\u00f3a t\u1ef1 nhi\u00ean trong Ahrefs\" class=\"wp-image-6585\"\/><\/a><\/figure><\/div>\n\n\n\n<p>C\u00f2n \u1edf \u0111\u00e2y, gi\u1ea3 s\u1eed t\u00f4i coi gtvseo.com l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh, h\u00e3y th\u1eed xem h\u1ecd \u0111ang x\u1ebfp h\u1ea1ng cao v\u1edbi t\u1eeb kh\u00f3a n\u00e0o:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/gtvseo-tu-khoa.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1341\" height=\"918\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/gtvseo-tu-khoa.png\" alt=\"gtvseo t\u1eeb kh\u00f3a\" class=\"wp-image-8035\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/gtvseo-tu-khoa.png 1341w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/gtvseo-tu-khoa-300x205.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/gtvseo-tu-khoa-768x526.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/gtvseo-tu-khoa-1024x701.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/gtvseo-tu-khoa-1170x801.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/gtvseo-tu-khoa-585x400.png 585w\" sizes=\"(max-width: 1341px) 100vw, 1341px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>\u0110\u00f4i khi th\u1eadm ch\u00ed ch\u1ec9 m\u1ed9t \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u0169ng c\u00f3 th\u1ec3 cung c\u1ea5p cho b\u1ea1n c\u00e1c \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a \u0111\u1ee7 \u0111\u1ec3 \u0111\u1ed9i SEO c\u1ee7a b\u1ea1n b\u1eadn r\u1ed9n v\u00e0i th\u00e1ng. Nh\u01b0ng n\u1ebfu b\u1ea1n th\u1ea5y thi\u1ebfu, b\u1ea1n c\u00f3 th\u1ec3 \u0111i \u0111\u1ebfn b\u00e1o c\u00e1o &#8220;c\u00e1c t\u00ean mi\u1ec1n c\u1ea1nh tranh&#8221; \u0111\u1ec3 t\u00ecm th\u00eam c\u00e1c trang gi\u1ed1ng nh\u01b0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>V\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 l\u1eb7p l\u1ea1i qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh n\u00e0y:<\/p>\n\n\n\n<ol><li>Nh\u1eadp t\u1eeb kh\u00f3a h\u1ea1t gi\u1ed1ng v\u00e0o Google v\u00e0 xem nh\u1eefng ai \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng \u1edf v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u;<\/li><li>\u0110\u01b0a c\u00e1c trang web c\u1ee7a h\u1ecd v\u00e0o Ahrefs \u0111\u1ec3 xem c\u00e1c t\u1eeb kh\u00f3a t\u1ed1t nh\u1ea5t c\u1ee7a h\u1ecd;<\/li><li>T\u00ecm th\u00eam nhi\u1ec1u website li\u00ean quan h\u01a1n th\u00f4ng qua b\u00e1o c\u00e1o &#8220;T\u00ean mi\u1ec1n c\u1ea1nh tranh\/Compting domains&#8221;;<\/li><li>Tr\u1edf l\u1ea1i b\u01b0\u1edbc 1 ho\u1eb7c b\u01b0\u1edbc 2.<\/li><\/ol>\n\n\n\n<p>Th\u1ee7 thu\u1eadt \u0111\u1ec3 c\u00f3 c\u00e1c \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a g\u1ea7n nh\u01b0 kh\u00f4ng gi\u1edbi h\u1ea1n l\u00e0 l\u1eb7p l\u1ea1i qu\u00e1 tr\u00ecnh n\u00e0y h\u1ebft l\u1ea7n n\u00e0y \u0111\u1ebfn l\u1ea7n kh\u00e1c.<\/p>\n\n\n\n<p>V\u00e0 \u0111\u1eebng b\u1ecf qua vi\u1ec7c khai th\u00e1c c\u00e1c <em>ng\u00e0nh c\u00f4ng nghi\u1ec7p li\u00ean quan<\/em>. B\u1ea1n c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 r\u1ea5t nhi\u1ec1u t\u1eeb kh\u00f3a tuy\u1ec7t v\u1eddi m\u00e0 kh\u00f4ng nh\u1ea5t thi\u1ebft li\u00ean quan \u0111\u1ebfn b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m n\u00e0o b\u1ea1n cung c\u1ea5p nh\u01b0ng c\u00f3 th\u1ec3 v\u1eabn mang \u0111\u1ebfn ng\u01b0\u1eddi xem r\u1ea5t h\u01b0\u1edbng \u0111\u00edch cho website c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p><strong>M\u1eb8O S\u1ed0 1:<\/strong><\/p>\n\n\n\n<p>M\u1ed9t trang \u0111\u01a1n l\u1ebb c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c <a href=\"https:\/\/kiencang.net\/tu-khoa-xep-hang-mot-trang\/\">x\u1ebfp h\u1ea1ng cho h\u00e0ng tr\u0103m (\u0111\u00f4i khi l\u00e0 h\u00e0ng ng\u00e0n) c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan g\u1ea7n nhau<\/a>. V\u00ec v\u1eady, t\u1ed1t h\u01a1n l\u00e0 t\u1eadp trung v\u00e0o c\u00e1c trang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, h\u01a1n l\u00e0 do th\u00e1m c\u00e1c t\u1eeb kh\u00f3a ri\u00eang l\u1ebb c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p><strong>G\u1ee3i \u00fd<\/strong>: H\u00e3y \u0111i \u0111\u1ebfn b\u00e1o c\u00e1o &#8220;Top Pages&#8221; trong Ahrefs Site Explorer.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5 \u0111\u00e2y l\u00e0 c\u00e1c trang top pages m\u00e0 t\u00f4i ngh\u0129 \u0111ang l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/top-page-gtvseo.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1341\" height=\"639\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/top-page-gtvseo.png\" alt=\"c\u00e1c trang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t\" class=\"wp-image-8036\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/top-page-gtvseo.png 1341w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/top-page-gtvseo-300x143.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/top-page-gtvseo-768x366.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/top-page-gtvseo-1024x488.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/top-page-gtvseo-1170x558.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/top-page-gtvseo-585x279.png 585w\" sizes=\"(max-width: 1341px) 100vw, 1341px\" \/><\/a><\/figure><\/div>\n\n\n\n<p><strong>M\u1eb8O S\u1ed0 2:<\/strong><\/p>\n\n\n\n<p>R\u1ea5t c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t v\u00e0i t\u1eeb kh\u00f3a m\u00e0 t\u1ea5t c\u1ea3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n \u0111\u1ec1u nh\u1eafm m\u1ee5c ti\u00eau nh\u01b0ng b\u1ea1n th\u00ec l\u1ea1i kh\u00f4ng. Kh\u00f4ng nghi ng\u1edd g\u00ec n\u1eefa \u0111\u00e2y l\u00e0 c\u01a1 h\u1ed9i l\u1edbn nh\u1ea5t nh\u1ea5t b\u1ea1n b\u1ecf l\u1ee1.<\/p>\n\n\n\n<p><strong>G\u1ee3i \u00fd<\/strong>: H\u00e3y \u0111i \u0111\u1ebfn c\u00f4ng c\u1ee5 &#8220;Content Gap&#8221; \u0111\u1ec3 kh\u00e1m ph\u00e1 nhanh c\u00e1c t\u1eeb kh\u00f3a n\u00e0y.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9i s\u1ed1 t\u1eeb kh\u00f3a x\u1ebfp h\u1ea1ng cao c\u1ee7a \u0111\u1ed1i th\u1ee7, trong khi t\u00f4i l\u1ea1i x\u1ebfp h\u1ea1ng th\u1ea5p:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-xep-hang-cao-doi-thu.png\"><img loading=\"lazy\" decoding=\"async\" width=\"556\" height=\"431\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-xep-hang-cao-doi-thu.png\" alt=\"t\u1eeb kh\u00f3a x\u1ebfp h\u1ea1ng cao c\u1ee7a \u0111\u1ed1i th\u1ee7\" class=\"wp-image-8037\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-xep-hang-cao-doi-thu.png 556w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-xep-hang-cao-doi-thu-300x233.png 300w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/a><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2.3 S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/h3>\n\n\n\n<p>Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh t\u1ed1t th\u01b0\u1eddng l\u00e0 \u0111\u1ee7 \u0111\u1ec3 gi\u00fap b\u1ea1n \u0111i\u1ec1n v\u00e0o b\u1ea3ng t\u00ednh (ki\u1ec3u excel) v\u1edbi h\u00e0ng tr\u0103m c\u00e1c \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a li\u00ean quan.<\/p>\n\n\n\n<p>Nh\u01b0ng n\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t trong nh\u1eefng ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u trong chuy\u00ean ng\u00e0nh h\u1eb9p c\u1ee7a m\u00ecnh, chi\u1ebfn l\u01b0\u1ee3c duy nh\u1ea5t n\u00e0y th\u01b0\u1eddng kh\u00f4ng qu\u00e1 kh\u1ea3 thi cho b\u1ea1n. B\u1ea1n c\u1ea7n ph\u1ea3i xem x\u00e9t m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a \u0111\u1ed9c \u0111\u00e1o m\u00e0 ch\u01b0a c\u00f3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh n\u00e0o nh\u1eafm \u0111\u1ebfn.<\/p>\n\n\n\n<p>V\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y l\u00e0 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a \u0111\u00fang \u0111\u1eafn. May m\u1eafn thay, kh\u00f4ng thi\u1ebfu nh\u1eefng c\u00f4ng c\u1ee5 nh\u01b0 v\u1eady tr\u00ean th\u1ecb tr\u01b0\u1eddng:<\/p>\n\n\n\n<ul><li><a href=\"http:\/\/soovle.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/soovle.com\/<\/a><\/li><li><a href=\"https:\/\/ubersuggest.io\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/ubersuggest.io\/<\/a><\/li><li><a href=\"http:\/\/answerthepublic.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/answerthepublic.com\/<\/a><\/li><li><span class=\"amp\">&amp;<\/span>&nbsp;m\u1ed9t v\u00e0i c\u00e1i kh\u00e1c n\u1eefa<\/li><\/ul>\n\n\n\n<p>B\u1ea5t k\u1ec3 c\u00f4ng c\u1ee5 b\u1ea1n ch\u1ecdn l\u00e0 g\u00ec, kh\u00f4ng c\u00f3 quy tr\u00ecnh c\u00f4ng vi\u1ec7c th\u00edch th\u00fa n\u00e0o cho vi\u1ec7c t\u00ecm ki\u1ebfm c\u00e1c \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a hay. Ch\u1ec9 vi\u1ec7c nh\u1eadp t\u1eeb kh\u00f3a h\u1ea1t gi\u1ed1ng c\u1ee7a b\u1ea1n v\u00e0 th\u1ef1c hi\u1ec7n b\u00e1o c\u00e1o v\u00e0 l\u1ecdc cho \u0111\u1ebfn khi b\u1ea1n g\u1eb7p ph\u1ea3i c\u00e1i g\u00ec \u0111\u00f3 th\u00fa v\u1ecb.<\/p>\n\n\n\n<p>Ph\u1ea7n l\u1edbn c\u00e1c c\u00f4ng c\u1ee5 s\u1ebd \u0111\u01b0a ra c\u00e1c g\u1ee3i \u00fd t\u1eeb kh\u00f3a c\u1ee7a h\u1ecd t\u1eeb c\u00e1c ngu\u1ed3n sau:<\/p>\n\n\n\n<ul><li>L\u1ea5y c\u00e1c \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a tr\u1ef1c ti\u1ebfp t\u1eeb Google Keyword Planner;<\/li><li>L\u1ea5y t\u1eeb th\u00f4ng tin t\u1eeb t\u00ednh n\u0103ng t\u1ef1 \u0111\u1ed3ng \u0111i\u1ec1n t\u1eeb kh\u00f3a (auto-suggest) c\u1ee7a Google;<\/li><li>L\u1ea5y t\u1eeb &#8220;c\u00e1c t\u00ecm ki\u1ebfm t\u01b0\u01a1ng t\u1ef1&#8221; trong Google.<\/li><\/ul>\n\n\n\n<p>C\u00e1c ph\u01b0\u01a1ng th\u1ee9c n\u00e0y r\u1ea5t hay, nh\u01b0ng ch\u00fang hi\u1ebfm khi cung c\u1ea5p cho b\u1ea1n h\u01a1n v\u00e0i tr\u0103m g\u1ee3i \u00fd. L\u1ea5y v\u00ed d\u1ee5, UberSuggest ch\u1ec9 \u0111\u01b0a ra cho b\u1ea1n 316 \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a cho &#8220;content marketing&#8221;.<\/p>\n\n\n\n<p>C\u0169ng c\u00f3 c\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a n\u00e2ng cao (Ahrefs, Moz, SEMrush) v\u1eadn h\u00e0nh c\u01a1 s\u1edf d\u1eef li\u1ec7u t\u1eeb kh\u00f3a c\u1ee7a ri\u00eang h\u1ecd v\u00e0 do v\u1eady s\u1ebd \u0111\u01b0a cho b\u1ea1n r\u1ea5t nhi\u1ec1u \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a.<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, c\u00f4ng c\u1ee5 kh\u00e1m ph\u00e1 t\u1eeb kh\u00f3a c\u1ee7a Ahrefs cho th\u1ea5y c\u00f3 5570 \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a cho &#8220;content marketing&#8221;.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/05-y-tuong-tu-khoa-ahrefs.gif\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"484\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/05-y-tuong-tu-khoa-ahrefs.gif\" alt=\"\u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a trong Ahrefs\" class=\"wp-image-6581\"\/><\/a><\/figure><\/div>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111i\u1ec1u ch\u1ec9nh k\u00edch c\u1ee1 danh s\u00e1ch t\u1eeb kh\u00f3a, ch\u00fang t\u00f4i c\u00f3 m\u1ed9t s\u1ed1 b\u1ed9 l\u1ecdc r\u1ea5t hay \u1edf \u0111\u00e2y:<\/p>\n\n\n\n<ol><li>\u0110\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a;<\/li><li>Kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm;<\/li><li>Clicks;<\/li><li>Click tr\u00ean m\u1ed7i t\u00ecm ki\u1ebfm;<\/li><li>Chi ph\u00ed tr\u00ean m\u1ed7i click;<\/li><li>T\u1ef7 l\u1ec7 quay l\u1ea1i;<\/li><li>S\u1ed1 l\u01b0\u1ee3ng t\u1eeb trong t\u1eeb kh\u00f3a;<\/li><li>Bao g\u1ed3m\/Lo\u1ea1i tr\u1eeb c\u00e1c \u0111i\u1ec1u ki\u1ec7n.<\/li><\/ol>\n\n\n\n<p><strong>KHUY\u1ebeN C\u00c1O<\/strong><\/p>\n\n\n\n<p>Google Keyword Planner (KGP\/C\u00f4ng c\u1ee5 l\u1eadp k\u1ebf ho\u1ea1ch t\u1eeb kh\u00f3a) l\u00e0 c\u00f4ng c\u1ee5 ho\u00e0n to\u00e0n t\u1ec7 h\u1ea1i m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng trong vi\u1ec7c \u0111\u01b0a ra c\u00e1c \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a. B\u1edfi v\u00ec n\u00f3 ch\u1ec9 ph\u00f9 h\u1ee3p cho <em>ng\u01b0\u1eddi l\u00e0m qu\u1ea3ng c\u00e1o<\/em> ch\u1ee9 kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi l\u00e0m SEO. Ki\u1ec3m tra GKP c\u00f9ng v\u1edbi b\u1ea5t k\u1ef3 c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a n\u00e0o kh\u00e1c v\u00e0 b\u1ea1n s\u1ebd th\u1ea5y GKP gi\u1edbi h\u1ea1n g\u1ee3i \u00fd t\u1eeb kh\u00f3a nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.4 Hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u1ee7a b\u1ea1n<\/h3>\n\n\n\n<p>C\u00e1c chi\u1ebfn l\u01b0\u1ee3c nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a m\u00e0 t\u00f4i \u0111\u1ec1 c\u1eadp tr\u01b0\u1edbc \u0111\u00e2y l\u00e0 c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3 v\u00e0 cung c\u1ea5p g\u1ea7n nh\u01b0 kh\u00f4ng gi\u1edbi h\u1ea1n c\u00e1c \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a. Nh\u01b0ng c\u00f9ng l\u00fac, ch\u00fang v\u1eabn l\u00e0 ki\u1ec3u gi\u1eef b\u1ea1n &#8220;b\u00ean trong h\u1ed9p&#8221;. (<em>\u00fd l\u00e0 b\u1ea1n c\u00f3 th\u00f4ng tin t\u1eeb nh\u1eefng c\u00e1i \u0111\u00e3 bi\u1ebft, d\u1eabn \u0111\u1ebfn s\u1ef1 s\u00e1ng t\u1ea1o kh\u00f4ng cao -ND<\/em>)<\/p>\n\n\n\n<p>\u0110\u00f4i khi ch\u1ec9 b\u1eb1ng c\u00e1ch t\u00ecm hi\u1ec3u h\u01a1n n\u1eefa th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 <a href=\"https:\/\/kiencang.net\/tu-khoa-luu-luong-tim-kiem-thap\/\">kh\u00e1m ph\u00e1 th\u00eam m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a tuy\u1ec7t v\u1eddi<\/a> m\u00e0 kh\u00f4ng ai trong th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u1ee7a b\u1ea1n hi\u1ec7n \u0111ang h\u01b0\u1edbng \u0111\u1ebfn.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch b\u1eaft \u0111\u1ea7u c\u00e1c suy ngh\u0129 &#8220;ra kh\u1ecfi h\u1ed9p&#8221;:<\/p>\n\n\n\n<ul><li>\u0110\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng: h\u1ecd l\u00e0 ai v\u00e0 \u0111i\u1ec1u g\u00ec \u0111ang l\u00e0m phi\u1ec1n h\u1ecd;<\/li><li>N\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3, hi\u1ec3u h\u1ecd t\u1ed1t h\u01a1n, nghi\u00ean c\u1ee9u ng\u00f4n ng\u1eef h\u1ecd s\u1eed d\u1ee5ng;<\/li><li>H\u00e3y tham gia t\u00edch c\u1ef1c trong t\u1ea5t c\u1ea3 c\u1ed9ng \u0111\u1ed3ng v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i&nbsp;th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u1ee7a b\u1ea1n.<\/li><\/ul>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, n\u1ebfu b\u1ea1n b\u00e1n tai nghe kh\u00f4ng th\u1ea5m n\u01b0\u1edbc, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a &#8220;b\u00ean ngo\u00e0i h\u1ed9p&#8221; m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u1eed nh\u1eafm \u0111\u1ebfn:<\/p>\n\n\n\n<ul><li>L\u00e0m th\u1ec3 n\u00e0o v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c b\u00e0i t\u1eadp b\u01a1i v\u1ea5t v\u1ea3;<\/li><li>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u01a1i \u0111\u01b0\u1ee3c nhanh h\u01a1n;<\/li><li>B\u1ea1n ngh\u0129 \u0111i\u1ec1u g\u00ec khi t\u1eadp b\u01a1i;<\/li><li>Ki\u1ec3u b\u01a1i t\u1ed1t nh\u1ea5t cho qu\u00e3ng d\u00e0i;<\/li><li>Gi\u1ea3m b\u1edbt s\u1ee9c c\u1ea3n c\u1ee7a n\u01b0\u1edbc khi b\u01a1i.<\/li><\/ul>\n\n\n\n<p>Nh\u1eefng ng\u01b0\u1eddi t\u00ecm ki\u1ebfm cho nh\u1eefng th\u1ee9 nh\u01b0 n\u00e0y kh\u00f4ng nh\u1ea5t thi\u1ebft l\u00e0 \u0111ang t\u00ecm ki\u1ebfm tai nghe ch\u1ed1ng n\u01b0\u1edbc, nh\u01b0ng c\u00f4ng b\u1eb1ng m\u00e0 n\u00f3i h\u1ecd l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1ec5 mua s\u1ea3n ph\u1ea9m h\u01a1n.<\/p>\n\n\n\n<p>T\u00f4i th\u1ef1c s\u1ef1 th\u00edch l\u1eddi khuy\u00ean \u0111\u01b0\u1ee3c \u0111\u01b0a ra b\u1edfi Dan Petrovic \u1edf \u0111\u00e2y: <a href=\"https:\/\/dejanseo.com.au\/newtail\/\">Nghi\u00ean c\u1ee9u n\u00e2ng cao m\u1edbi v\u1ec1 t\u1eeb kh\u00f3a \u0111u\u00f4i<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Hieu_cac_thong_so_cua_tu_khoa\"><\/span>3. Hi\u1ec3u c\u00e1c th\u00f4ng s\u1ed1 c\u1ee7a t\u1eeb kh\u00f3a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trong khi th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u00f3i tr\u00ean, b\u1ea1n s\u1ebd th\u1ea5y b\u1ea3n th\u00e2n nghi\u00ean c\u1ee9u t\u1ec9 m\u1ec9 h\u00e0ng ng\u00e0n \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a v\u00e0 c\u1ed1 g\u1eafng quy\u1ebft \u0111\u1ecbnh c\u00e1i n\u00e0o trong s\u1ed1 ch\u00fang x\u1ee9ng \u0111\u00e1ng \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn.<\/p>\n\n\n\n<p>V\u00e0 \u0111\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c g\u1ea1o t\u1eeb l\u00faa (<em>\u00fd l\u00e0 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i c\u00f3 gi\u00e1 tr\u1ecb t\u1eeb nguy\u00ean li\u1ec7u th\u00f4, c\u00f3 l\u1ebd t\u1eeb g\u1ea7n ngh\u0129a l\u00e0 \u0111\u00e3i c\u00e1t t\u00ecm v\u00e0ng -ND<\/em>), \u1edf \u0111\u00e2y c\u00f3 nh\u00f3m c\u00e1c ch\u1ec9 s\u1ed1 t\u1eeb kh\u00f3a th\u00fa v\u1ecb c\u1ea7n xem x\u00e9t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.1 Kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm<\/h3>\n\n\n\n<p>Th\u00f4ng s\u1ed1 n\u00e0y cho b\u1ea1n th\u1ea5y nhu c\u1ea7u t\u00ecm ki\u1ebfm t\u1ed5ng quan cho m\u1ed9t t\u1eeb kh\u00f3a cho tr\u01b0\u1edbc, l\u1ea5y v\u00ed d\u1ee5, c\u00f3 bao nhi\u00eau l\u1ea7n m\u1ecdi ng\u01b0\u1eddi tr\u00ean to\u00e0n th\u1ebf gi\u1edbi (ho\u1eb7c trong m\u1ed9t qu\u1ed1c gia c\u1ee5 th\u1ec3) \u0111\u01b0a t\u1eeb kh\u00f3a n\u00e0y v\u00e0o trong Google.<\/p>\n\n\n\n<p>H\u1ea7u h\u1ebft c\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a k\u00e9o <a href=\"https:\/\/kiencang.net\/khoi-luong-tim-kiem-cua-tu-khoa\/\">kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm<\/a> c\u1ee7a h\u1ecd t\u1eeb Google Adwords, c\u00e1i trong th\u1eddi gian d\u00e0i \u0111\u01b0\u1ee3c xem nh\u01b0 ngu\u1ed3n d\u1eef li\u1ec7u \u0111\u00e1ng tin c\u1eady.<\/p>\n\n\n\n<p>Nh\u01b0ng gi\u1edd th\u00ec n\u00f3 kh\u00f4ng \u0111\u01b0\u1ee3c nh\u01b0 v\u1eady n\u1eefa. C\u00e1ch \u0111\u00e2y v\u00e0i n\u0103m, Google li\u00ean t\u1ee5c h\u1ea1n ch\u1ebf d\u1eef li\u1ec7u cho nh\u1eefng ng\u01b0\u1eddi l\u00e0m SEO.<\/p>\n\n\n\n<p>M\u1ed9t \u0111i\u1ec1u kh\u00e1c c\u1ea7n ghi nh\u1edb l\u00e0 s\u1ef1 thay \u0111\u1ed5i t\u1ef1 nhi\u00ean c\u1ee7a kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, t\u1eeb kh\u00f3a ki\u1ec3u &#8220;christmas gifts&#8221; s\u1ebd t\u1ef1 nhi\u00ean t\u0103ng \u0111\u1ed9t bi\u1ebfn quanh th\u1eddi gian Gi\u00e1ng Sinh (Christmas) trong khi c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm g\u1ea7n nh\u01b0 l\u00e0 zero trong su\u1ed1t kho\u1ea3ng th\u1eddi gian c\u00f2n l\u1ea1i trong n\u0103m.<\/p>\n\n\n\n<p>\u0110\u1ec3 ki\u1ec3m tra xu h\u01b0\u1edbng kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a t\u1eeb kh\u00f3a b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed c\u00f3 t\u00ean l\u00e0 <a href=\"https:\/\/trends.google.com.sg\/trends\/\">Google Trends<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/google-trends-chup-man-hinh.gif\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/google-trends-chup-man-hinh.gif\" alt=\"Google Trends ch\u1ee5p m\u00e0n h\u00ecnh\" class=\"wp-image-6613\"\/><\/a><\/figure><\/div>\n\n\n\n<p>V\u00e0 n\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u1eeb kh\u00f3a Ahrefs, ch\u00fang t\u00f4i c\u00f3 bi\u1ec3u \u0111\u1ed3 t\u01b0\u01a1ng t\u1ef1 t\u00edch h\u1ee3p b\u00ean trong:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/06-keyword-trends-in-keywords-explorer.gif\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"402\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/06-keyword-trends-in-keywords-explorer.gif\" alt=\"xu h\u01b0\u1edbng t\u1eeb kh\u00f3a trong keyword explorer\" class=\"wp-image-6614\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 trung b\u00ecnh h\u00e0ng n\u0103m. V\u00e0 n\u1ebfu b\u1ea1n nghi ng\u1edd t\u1eeb kh\u00f3a theo m\u00f9a, h\u00e3y ki\u1ec3m tra l\u1ea1i \u0111\u1ec3 ch\u1eafc ch\u1eafn.<\/p>\n\n\n\n<p>Nh\u01b0ng c\u00f3 m\u1ed9t v\u1ea5n \u0111\u1ec1 v\u1edbi kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm. N\u00f3 <a href=\"https:\/\/kiencang.net\/uoc-tinh-luu-luong-truy-cap\/\">kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng d\u1ef1 \u0111o\u00e1n ch\u00ednh x\u00e1c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp<\/a> t\u1eeb t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.2 Click<\/h3>\n\n\n\n<p>Ch\u00fang ta h\u00e3y l\u1ea5y th\u1eed m\u1ed9t t\u1eeb kh\u00f3a, &#8220;donald trump age&#8221;, n\u00f3 c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm 246 000 t\u00ecm ki\u1ebfm h\u00e0ng th\u00e1ng (theo Google Keyword Planner).<\/p>\n\n\n\n<p>\u0110\u00f3 l\u00e0 nhu c\u1ea7u t\u00ecm ki\u1ebfm l\u1edbn ng\u1ee5 \u00fd l\u00e0 b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng truy c\u1eadp kh\u1ed5ng l\u1ed3 n\u1ebfu b\u1ea1n \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng \u1edf v\u1ecb tr\u00ed top \u0111\u1ea7u Google cho t\u1eeb kh\u00f3a \u0111\u00f3. Nh\u01b0ng c\u00f9ng xem k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm khi b\u1ea1n tra t\u1eeb kh\u00f3a n\u00e0y:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/google-tim-kiem-donald-trump-age.gif\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"824\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/google-tim-kiem-donald-trump-age.gif\" alt=\"tu\u1ed5i c\u1ee7a Donald Trump\" class=\"wp-image-6592\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Google \u0111\u00e3 \u0111\u01b0a ra c\u00e2u tr\u1ea3 l\u1eddi ngay l\u1eadp t\u1ee9c cho truy v\u1ea5n t\u00ecm ki\u1ebfm n\u00e0y: 70 tu\u1ed5i.<\/p>\n\n\n\n<p>V\u00ec th\u1ebf c\u00f3 t\u1ea1o ra b\u1ea5t k\u1ef3 \u00fd ngh\u0129a g\u00ec kh\u00f4ng khi click v\u00e0o \u0111\u01b0\u1eddng link n\u00e0o v\u00e0o l\u00fac n\u00e0y?<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/chi-so-click-trong-Ahrefs.gif\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"382\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/chi-so-click-trong-Ahrefs.gif\" alt=\"ch\u1ec9 s\u1ed1 click trong Ahrefs\" class=\"wp-image-6599\"\/><\/a><\/figure><\/div>\n\n\n\n<p>\u0110\u00e2y l\u00e0 c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm &#8220;kh\u00f4ng ph\u1ed5 bi\u1ebfn&#8221; \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi t\u00ean g\u1ecdi &#8220;c\u00e1c t\u00ednh n\u0103ng tr\u00ean SERP&#8221; v\u00e0 ch\u00fang c\u00f3 kh\u00e1 nhi\u1ec1u ki\u1ec3u kh\u00e1c nhau:<\/p>\n\n\n\n<ul><li>Th\u1ebb tri th\u1ee9c;<\/li><li><a href=\"https:\/\/kiencang.net\/doan-trich-noi-bat\/\">\u0110o\u1ea1n tr\u00edch n\u1ed5i b\u1eadt<\/a>;<\/li><li>C\u00e2u chuy\u1ec7n h\u00e0ng \u0111\u1ea7u;<\/li><li>G\u00f3i \u0111\u1ecba ph\u01b0\u01a1ng;<\/li><li>C\u00e1c k\u1ebft qu\u1ea3 mua h\u00e0ng;<\/li><li>G\u00f3i h\u00ecnh \u1ea3nh, v\u00e2n v\u00e2n.<\/li><\/ul>\n\n\n\n<p>M\u1ed9t v\u00e0i c\u00e1i trong s\u1ed1 ch\u00fang s\u1ebd c\u1ea3i thi\u1ec7n r\u1ea5t nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u00ecm ki\u1ebfm \u0111\u1ebfn website c\u1ee7a b\u1ea1n, nh\u01b0ng m\u1ed9t s\u1ed1 kh\u00e1c s\u1ebd l\u1ea5y b\u1edbt truy c\u1eadp t\u1eeb b\u1ea1n.<\/p>\n\n\n\n<p>H\u00ecnh ch\u1ee5p m\u00e0n h\u00ecnh ph\u00eda tr\u00ean t\u1eeb Ahrefs Keyworlds Explorer, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y 86% t\u00ecm ki\u1ebfm cho t\u1eeb kh\u00f3a &#8220;donal trump age&#8221; kh\u00f4ng t\u1ea1o ra b\u1ea5t c\u1ee9 click n\u00e0o l\u00ean c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. L\u00fd do l\u00e0 b\u1edfi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm \u0111\u00e3 th\u1ea5y c\u00e2u tr\u1ea3 l\u1eddi ngay l\u1eadp t\u1ee9c th\u00f4ng qua th\u1ebb tri th\u1ee9c (knowledge card).<\/p>\n\n\n\n<p>Ch\u1ec9 s\u1ed1 Clicks l\u00e0 th\u00f4ng tin v\u00f4 gi\u00e1 trong vi\u1ec7c ph\u00e1t hi\u1ec7n, lo\u1ea1i b\u1ecf c\u00e1c truy v\u1ea5n c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm l\u1edbn nh\u01b0ng l\u1ea1i c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp y\u1ebfu \u1edbt. V\u00e0 ch\u00fang t\u00f4i t\u1ef1 h\u00e0o l\u00e0 c\u00f4ng c\u1ee5 duy nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 \u0111\u01b0\u1ee3c ch\u1ec9 s\u1ed1 n\u00e0y.<\/p>\n\n\n\n<p>Ch\u00fang t\u00f4i c\u0169ng cho b\u1ea1n th\u1ea5y lu\u00f4n <a href=\"https:\/\/kiencang.net\/quang-cao-ty-le-click-tren-google\/\">c\u00f3 bao nhi\u00eau click b\u1ecb &#8220;l\u1ea5y m\u1ea5t&#8221; b\u1edfi qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/click-vao-quang-cao-tim-kiem.gif\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"593\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/click-vao-quang-cao-tim-kiem.gif\" alt=\"click v\u00e0o qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm\" class=\"wp-image-6600\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Trong h\u00ecnh ch\u1ee5p m\u00e0n h\u00ecnh ph\u00eda tr\u00ean, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t h\u1ee3p l\u00fd (fair share) cho &#8220;wireless headphones&#8221; cho qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm, trong khi click cho t\u1eeb kh\u00f3a&nbsp;\u201cbest wireless headphones\u201d g\u1ea7n nh\u01b0 l\u00e0 ho\u00e0n to\u00e0n t\u1ef1 nhi\u00ean.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.3 L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp ti\u1ec1m n\u0103ng<\/h3>\n\n\n\n<p>Kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm v\u00e0 Click l\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 tuy\u1ec7t v\u1eddi \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ec3n v\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a m\u1ed9t t\u1eeb kh\u00f3a \u0111\u01a1n l\u1ebb. Nh\u01b0ng m\u1ed9t t\u1eeb kh\u00f3a c\u00f3 th\u1ec3 c\u00f3 h\u00e0ng tr\u0103m t\u1eeb \u0111\u1ed3ng ngh\u0129a v\u00e0 c\u00e1c t\u00ecm ki\u1ebfm li\u00ean quan, t\u1ea5t c\u1ea3 ch\u00fang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u1eafm \u0111\u1ebfn v\u1edbi m\u1ed9t trang duy nh\u1ea5t tr\u00ean website c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>\u0110\u1ec3 t\u00f4i gi\u1ea3i th\u00edch \u00fd c\u1ee7a m\u00ecnh v\u1edbi v\u00ed d\u1ee5 d\u01b0\u1edbi \u0111\u00e2y. T\u1eeb kh\u00f3a &#8220;I&#8217;m sorry flowers&#8221; tr\u00f4ng kh\u00f4ng c\u00f3 v\u1ebb g\u00ec l\u00e0 t\u1eeb kh\u00f3a h\u1ee9a h\u1eb9n cho nhu c\u1ea7u t\u00ecm ki\u1ebfm v\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/khoi-luong-tim-kiem-va-click.gif\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"332\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/khoi-luong-tim-kiem-va-click.gif\" alt=\"kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm v\u00e0 click\" class=\"wp-image-6588\"\/><\/a><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/kiencang.net\/so-sanh-ty-le-click-vi-tri-google\/\">Trang x\u1ebfp h\u1ea1ng \u1edf v\u1ecb tr\u00ed s\u1ed1 1<\/a> th\u01b0\u1eddng kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n 30% t\u1ed5ng l\u01b0\u1ee3ng click. \u0110i\u1ec1u \u0111\u00f3 ngh\u0129a l\u00e0 b\u1ea1n ch\u1ec9 c\u00f3 th\u1ec3 hy v\u1ecdng nh\u1eadn \u0111\u01b0\u1ee3c 60 l\u01b0\u1ee3t xem m\u1ed7i th\u00e1ng n\u1ebfu b\u1ea1n x\u1ebfp h\u1ea1ng \u0111\u1ea7u ti\u00ean cho t\u1eeb kh\u00f3a&nbsp;&#8220;I&#8217;m sorry flowers&#8221;.<\/p>\n\n\n\n<p>\u0110\u00f3 l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch h\u01a1i ch\u00e1n n\u1ea3n \u0111\u00fang kh\u00f4ng \u1ea1?<\/p>\n\n\n\n<p>Nh\u01b0ng h\u00e3y xem l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm th\u1ef1c t\u1ebf m\u00e0 m\u1ed9t trang x\u1ebfp h\u1ea1ng \u1edf v\u1ecb tr\u00ed s\u1ed1 1 cho t\u1eeb kh\u00f3a&nbsp;&#8220;I&#8217;m sorry flowers&#8221; th\u1ef1c s\u1ef1 nh\u1eadn \u0111\u01b0\u1ee3c:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/10-first-result-ranking-keywords.gif\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"348\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/10-first-result-ranking-keywords.gif\" alt=\"v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean nh\u1eadn \u0111\u01b0\u1ee3c bao nhi\u00eau l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp\" class=\"wp-image-6590\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Trong h\u00ecnh ch\u1ee5p m\u00e0n h\u00ecnh ph\u00eda tr\u00ean, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng n\u00f3 thu h\u00fat g\u1ea7n 300 l\u01b0\u1ee3t truy c\u1eadp t\u1eeb Google h\u00e0ng th\u00e1ng. \u0110\u1ea5y l\u00e0 b\u1edfi v\u00ec n\u00f3 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cho 48 t\u1eeb kh\u00f3a kh\u00e1c nhau ch\u1ee9 kh\u00f4ng ph\u1ea3i c\u00f3 m\u1ed7i t\u1eeb kh\u00f3a&nbsp;&#8220;I&#8217;m sorry flowers&#8221;.<\/p>\n\n\n\n<p>Ch\u00fang t\u00f4i \u0111\u00e3 \u1ee7ng h\u1ed9 t\u1ea7m quan tr\u1ecdng c\u1ee7a l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp do t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i mang l\u1ea1i m\u1ed9t th\u1eddi gian kh\u00e1 d\u00e0i r\u1ed3i (<a href=\"https:\/\/kiencang.net\/tu-khoa-dai-ngan\/\">b\u00e0i n\u00e0y<\/a> v\u00e0 <a href=\"https:\/\/kiencang.net\/tu-khoa-duoi-dai\/\">c\u1ea3 \u0111\u00e2y n\u1eefa<\/a>). Nh\u01b0ng ch\u1eb3ng c\u00f3 g\u00ec h\u1ea1i c\u1ea3 khi c\u1ed1 g\u1eafng t\u00ecm hi\u1ec3u l\u1ea1i n\u00f3 m\u1ed9t l\u1ea7n n\u1eefa.<\/p>\n\n\n\n<p>M\u1ecdi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm c\u00f9ng m\u1ed9t th\u1ee9 trong nhi\u1ec1u c\u00e1ch th\u1ee9c ri\u00eang \u0111a d\u1ea1ng. V\u00ec th\u1ebf m\u1ed9t trang \u0111\u01a1n l\u1ebb tr\u00ean website c\u1ee7a b\u1ea1n c\u00f3 ti\u1ec1m n\u0103ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cho h\u00e0ng tr\u0103m (th\u1eadm ch\u00ed h\u00e0ng ngh\u00ecn) t\u1eeb kh\u00f3a li\u00ean quan.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c t\u1eeb kh\u00f3a kh\u00e1c m\u00e0 trang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cho \u201cI\u2019m sorry flowers\u201d c\u0169ng \u0111\u01b0\u1ee3c th\u0103ng h\u1ea1ng, theo th\u1ed1ng k\u00ea c\u1ee7a Ahrefs:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/xep-hang-cho-tu-khoa-lien-quan.gif\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"735\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/xep-hang-cho-tu-khoa-lien-quan.gif\" alt=\"nhi\u1ec1u t\u1eeb kh\u00f3a x\u1ebfp h\u1ea1ng cho c\u00f9ng m\u1ed9t trang\" class=\"wp-image-6591\"\/><\/a><\/figure><\/div>\n\n\n\n<p>V\u00ec th\u1ebf \u0111\u00e2y l\u00e0 l\u00fac c\u1ea7n d\u1eebng l\u1ea1i vi\u1ec7c \u0111\u00e1nh gi\u00e1 t\u1eeb kh\u00f3a ch\u1ec9 qua kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm (ho\u1eb7c Click) c\u1ee7a ch\u00fang. B\u1ea1n c\u1ea7n xem x\u00e9t c\u00e1c k\u1ebft qu\u1ea3 \u0111\u1ee9ng v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u v\u00e0 xem c\u00f3 bao nhi\u00eau l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c tr\u00ean t\u1ed5ng th\u1ec3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.4 \u0110\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a<\/h3>\n\n\n\n<p>Kh\u00f4ng c\u00f2n nghi ng\u1edd g\u00ec n\u1eefa, c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111o m\u1ee9c \u0111\u1ed9 kh\u00f3 trong m\u1ee5c ti\u00eau th\u0103ng h\u1ea1ng t\u1eeb kh\u00f3a n\u00e0o \u0111\u00f3 l\u00e0 ph\u00e2n t\u00edch th\u1ee7 c\u00f4ng k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u00e0 s\u1eed d\u1ee5ng kinh nghi\u1ec7m SEO c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>T\u00f4i \u0111\u00e3 \u0111\u00e0o s\u00e2u to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh \u0111\u00f3, t\u1eeb l\u00fac b\u1eaft \u0111\u1ea7u cho \u0111\u1ebfn khi k\u1ebft th\u00fac, trong m\u1ed9t b\u00e0i vi\u1ebft ri\u00eang: <a href=\"https:\/\/kiencang.net\/do-kho-cua-tu-khoa\/\">C\u00e1ch \u0111\u00e1nh gi\u00e1 \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a v\u00e0 t\u00ecm c\u00e1c t\u1eeb kh\u00f3a d\u1ec5 nh\u1ea5t \u0111\u1ec3 th\u0103ng h\u1ea1ng<\/a>.<\/p>\n\n\n\n<p>Nh\u01b0ng vi\u1ec7c ph\u00e2n t\u00edch th\u1ee7 c\u00f4ng h\u00e0ng ng\u00e0n t\u1eeb kh\u00f3a c\u00f9ng l\u00fac l\u00e0 vi\u1ec7c kh\u00f4ng kh\u1ea3 thi. \u0110\u1ea5y l\u00e0 l\u00fd do v\u00ec sao ch\u1ec9 s\u1ed1 \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a r\u1ea5t ti\u1ec7n d\u1ee5ng.<\/p>\n\n\n\n<p>M\u1ed7i c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a c\u00f3 ph\u01b0\u01a1ng th\u1ee9c c\u1ee7a ri\u00eang ch\u00fang \u0111\u1ec3 t\u00ednh to\u00e1n \u0111i\u1ec3m s\u1ed1 \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a. C\u00e1ch ch\u00fang t\u00f4i th\u1ef1c hi\u1ec7n t\u1ea1i Ahrefs l\u00e0 d\u1ef1a tr\u00ean h\u1ed3 s\u01a1 backlink c\u1ee7a top10 trang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng \u0111\u1ea7u cho m\u1ed9t t\u1eeb kh\u00f3a n\u00e0o \u0111\u00f3. H\u1ecd c\u00e0ng c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng backlink cao, b\u1ea1n c\u00e0ng kh\u00f3 \u0111\u00e1nh b\u1ea1i \u0111\u01b0\u1ee3c h\u1ecd.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-kho-cua-tu-khoa-trong-ahrefs.gif\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"402\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-kho-cua-tu-khoa-trong-ahrefs.gif\" alt=\"\u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a trong Ahrefs\" class=\"wp-image-6587\"\/><\/a><\/figure><\/div>\n\n\n\n<p>\u0110\u1ebfn th\u1eddi \u0111i\u1ec3m n\u00e0y, ch\u1ec9 c\u00f3 <a href=\"https:\/\/www.authorityhacker.com\/best-keyword-research-tools\/\">m\u1ed9t nghi\u00ean c\u1ee9u<\/a> so s\u00e1nh t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 \u0111\u00e1nh gi\u00e1 \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a, v\u00e0 Ahrefs l\u00e0 c\u00f4ng c\u1ee5 chi\u1ebfn th\u1eafng trong b\u00e0i ki\u1ec3m tra \u0111\u00f3.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/cac-cong-cu-kiem-tra-do-kho-tu-khoa-tot-nhat.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"135\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/cac-cong-cu-kiem-tra-do-kho-tu-khoa-tot-nhat.jpg\" alt=\"c\u00e1c c\u00f4ng c\u1ee5 ki\u1ec3m tra \u0111\u1ed9 kh\u00f3 t\u1eeb kh\u00f3a t\u1ed1t nh\u1ea5t\" class=\"wp-image-6452\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/cac-cong-cu-kiem-tra-do-kho-tu-khoa-tot-nhat.jpg 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/cac-cong-cu-kiem-tra-do-kho-tu-khoa-tot-nhat-300x45.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/cac-cong-cu-kiem-tra-do-kho-tu-khoa-tot-nhat-768x115.jpg 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/cac-cong-cu-kiem-tra-do-kho-tu-khoa-tot-nhat-585x88.jpg 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n\n<p><strong>L\u1edcI KHUY\u00caN<\/strong><\/p>\n\n\n\n<p>C\u1ea1nh tranh cao kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng l\u00e0 l\u00fd do ch\u00ednh \u0111\u00e1ng tr\u00e1nh m\u1ed9t t\u1eeb kh\u00f3a n\u00e0o \u0111\u00f3. X\u00e9t cho c\u00f9ng l\u00e0 s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa gi\u00e1 tr\u1ecb kinh doanh c\u1ee7a t\u1eeb kh\u00f3a v\u00e0 \u0111\u1ed9 kh\u00f3 c\u1ee7a n\u00f3.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a c\u00f3 th\u1ec3 r\u1ea5t d\u1ec5 th\u0103ng h\u1ea1ng nh\u01b0ng ng\u01b0\u1eddi d\u00f9ng gh\u00e9 th\u0103m m\u00e0 n\u00f3 \u0111em l\u1ea1i cho website c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng bao gi\u1edd chuy\u1ec3n th\u00e0nh kh\u00e1ch h\u00e0ng. V\u00ec th\u1ebf kh\u00f4ng c\u00f3 \u00fd ngh\u0129a b\u1ecf ph\u00ed c\u00f4ng s\u1ee9c c\u1ee7a b\u1ea1n v\u00e0o \u0111\u00f3 l\u00e0m g\u00ec c\u1ea3.<\/p>\n\n\n\n<p>M\u1eb7t kh\u00e1c, m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a c\u1ea1nh tranh \u0111i\u00ean cu\u1ed3ng c\u00f3 th\u1ec3 l\u00e0 th\u1ee9 c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t cho c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a b\u1ea1n n\u1ebfu b\u1ea1n th\u0103ng h\u1ea1ng \u0111\u01b0\u1ee3c cho ch\u00fang. V\u00ec th\u1ebf ch\u00fang \u0111\u00e1ng \u0111\u1ec3 \u0111\u1ea7u t\u01b0 (<a href=\"https:\/\/kiencang.net\/bao-lau-thi-duoc-xep-hang-top-10\/\">v\u00e0 ch\u1edd \u0111\u1ee3i<\/a>).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.5 Chi ph\u00ed tr\u00ean m\u1ed7i click (CPC)<\/h3>\n\n\n\n<p>Ch\u1ec9 s\u1ed1 n\u00e0y h\u1ea7u h\u1ebft quan tr\u1ecdng cho ng\u01b0\u1eddi l\u00e0m qu\u1ea3ng c\u00e1o h\u01a1n l\u00e0 v\u1edbi ng\u01b0\u1eddi l\u00e0m SEO. D\u1ea7u v\u1eady, nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m SEO chuy\u00ean nghi\u1ec7p xem CPC nh\u01b0 m\u1ed9t d\u1ea5u hi\u1ec7u v\u1ec1 \u00fd \u0111\u1ecbnh th\u01b0\u01a1ng m\u1ea1i c\u1ee7a t\u1eeb kh\u00f3a (c\u00e1i th\u1ef1c s\u1ef1 t\u1ea1o ra r\u1ea5t nhi\u1ec1u \u00fd ngh\u0129a).<\/p>\n\n\n\n<p>M\u1ed9t \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n bi\u1ebft v\u1ec1 Chi ph\u00ed tr\u00ean m\u1ed7i click l\u00e0 n\u00f3 r\u1ea5t d\u1ec5 bi\u1ebfn \u0111\u1ed5i so v\u1edbi Kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm. Trong khi nhu c\u1ea7u t\u00ecm ki\u1ebfm cho m\u1ed9t t\u1eeb kh\u00f3a dao \u0111\u1ed9ng tr\u00ean c\u01a1 s\u1edf h\u00e0ng th\u00e1ng, ch\u1ec9 s\u1ed1 CPC c\u00f3 th\u1ec3 thay \u0111\u1ed5i r\u1ea5t nhanh b\u1ea5t c\u1ee9 l\u00fac n\u00e0o.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, gi\u00e1 tr\u1ecb CPC m\u00e0 b\u1ea1n th\u1ea5y trong c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a c\u1ee7a b\u00ean th\u1ee9 ba kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb g\u00ec b\u1edfi n\u00f3 ch\u1ec9 ch\u1ee5p l\u1ea1i trong m\u1ed9t khung th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. N\u1ebfu b\u1ea1n mu\u1ed1n l\u1ea5y d\u1eef li\u1ec7u th\u1ef1c, b\u1ea1n ph\u1ea3i s\u1eed d\u1ee5ng AdWords.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Nhom_danh_sach_cac_tu_khoa_cua_ban\"><\/span>4. Nh\u00f3m danh s\u00e1ch c\u00e1c t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V\u1eady l\u00e0 b\u1ea1n \u0111\u00e3 t\u1ea1o ra \u0111\u01b0\u1ee3c nhi\u1ec1u \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a h\u1ee9a h\u1eb9n v\u00e0 s\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 \u1edf tr\u00ean \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1i t\u1ed1t nh\u1ea5t trong s\u1ed1 ch\u00fang.<\/p>\n\n\n\n<p>Gi\u1edd \u0111\u1ebfn l\u00fac \u0111\u01b0a ra m\u1ed9t s\u1ed1 c\u1ea5u tr\u00fac cho danh s\u00e1ch c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.1 Nh\u00f3m theo &#8220;ch\u1ee7 \u0111\u1ec1 cha&#8221;<\/h3>\n\n\n\n<p>Nh\u1eefng ng\u00e0y m\u00e0 m\u1ed9t t\u1eeb kh\u00f3a nh\u1eafm \u0111\u1ebfn t\u01b0\u01a1ng \u1ee9ng v\u1edbi m\u1ed9t trang \u0111\u00e3 \u0111i xa r\u1ed3i. Gi\u1edd \u0111\u00e2y c\u00e1c chuy\u00ean gia SEO \u0111\u1ed1i di\u1ec7n v\u1edbi m\u1ed9t cu\u1ed9c \u0111\u1ea5u tranh th\u01b0\u01a1ng hi\u1ec7u m\u1edbi:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Gi\u1edd m\u00ecnh ph\u1ea3i nh\u1eafm \u0111\u1ebfn m\u1ed9t nh\u00f3m c\u00e1c ch\u1ee7 \u0111\u1ec1 li\u00ean quan v\u1edbi m\u1ed9t trang duy nh\u1ea5t hay t\u1ea1o c\u00e1c trang ri\u00eang bi\u1ec7t cho m\u1ed7i nh\u00f3m t\u1eeb kh\u00f3a?<\/p><\/blockquote>\n\n\n\n<p>Gi\u1edd ch\u00fang ta \u0111\u00e3 bi\u1ebft m\u1ed9t trang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cho h\u00e0ng tr\u0103m (th\u1eadm ch\u00ed l\u00e0 h\u00e0ng ng\u00e0n) c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan. Nh\u01b0ng bao nhi\u00eau th\u00ec l\u00e0 qu\u00e1 nhi\u1ec1u? V\u00e0 l\u00e0m th\u1ebf n\u00e0o b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c t\u1eeb kh\u00f3a n\u00e0o kh\u1edbp v\u1edbi ch\u1ee7 \u0111\u1ec1 c\u1ee7a b\u1ea1n c\u00f2n t\u1eeb kh\u00f3a n\u00e0o th\u00ec kh\u00f4ng?<\/p>\n\n\n\n<p>C\u00e1ch ch\u00fang t\u00f4i ti\u1ebfp c\u1eadn t\u1ea1i Ahrefs l\u00e0 b\u1eb1ng c\u00e1ch xem x\u00e9t c\u00e1c t\u1eeb kh\u00f3a \u0111\u00e3 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cho c\u00e1c trang \u0111\u1ee9ng \u0111\u1ea7u c\u1ee7a t\u1eeb kh\u00f3a m\u00e0 ch\u00fang t\u00f4i nh\u1eafm \u0111\u1ebfn.<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, t\u1eeb kh\u00f3a ch\u00ednh c\u1ee7a b\u00e0i vi\u1ebft n\u00e0y hi\u1ec3n nhi\u00ean l\u00e0 &#8220;nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a&#8221;. V\u00e0 t\u00f4i mu\u1ed1n bi\u1ebft c\u00e1c t\u1eeb kh\u00f3a kh\u00e1c li\u00ean quan m\u00e0 t\u00f4i c\u0169ng c\u00f3 th\u1ec3 th\u0103ng h\u1ea1ng c\u00f9ng v\u1edbi n\u00f3.<\/p>\n\n\n\n<p>V\u00ec th\u1ebf t\u00f4i l\u1ea5y trang x\u1ebfp h\u1ea1ng s\u1ed1 1 cho t\u1eeb kh\u00f3a &#8220;nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a&#8221;, cho n\u00f3 v\u00e0o c\u00f4ng c\u1ee5 Site Explorer c\u1ee7a Ahrefs v\u00e0 s\u00e0ng l\u1ecdc c\u1ea9n th\u1eadn (sift through) c\u00e1c t\u1eeb kh\u00f3a m\u00e0 n\u00f3 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng:<\/p>\n\n\n\n<p>V\u00e0 trong ch\u1ed1c nh\u00e1t, t\u00f4i th\u1ea5y hai t\u1eeb kh\u00f3a \u0111\u00e1ng k\u1ec3:<\/p>\n\n\n\n<ul><li>ph\u00e2n t\u00edch t\u1eeb kh\u00f3a (keyword analysis) &#8211; 1400<\/li><li>t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a (keyword search) &#8211; 6200<\/li><\/ul>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u1ea5y ngh\u0129a l\u00e0 t\u00f4i kh\u00f4ng c\u1ea7n t\u1ea1o c\u00e1c trang ri\u00eang \u0111\u1ec3 nh\u1eafm \u0111\u1ebfn t\u1eebng t\u1eeb kh\u00f3a n\u00e0y (m\u1eb7c d\u00f9 ch\u00fang c\u00f3 th\u1ec3 x\u1ee9ng \u0111\u00e1ng \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3), m\u00e0 c\u1ed1 g\u1eafng x\u1ebfp h\u1ea1ng cho ch\u00fang v\u1edbi m\u1ed9t b\u00e0i \u0111\u0103ng duy nh\u1ea5t.<\/p>\n\n\n\n<p>T\u00f4i t\u1ed1i \u01b0u th\u1ebf n\u00e0o \u0111\u1ec3 trang c\u1ee7a m\u00ecnh ch\u1eafc ch\u1eafn \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cho c\u00e1c t\u1eeb kh\u00f3a b\u1ed5 sung \u0111\u00f3?<\/p>\n\n\n\n<p>T\u00f4i kh\u00f4ng bi\u1ebft.<\/p>\n\n\n\n<p>Trang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng s\u1ed1 1 th\u1eadm ch\u00ed c\u00f2n kh\u00f4ng \u0111\u1ec1 c\u1eadp d\u00f9 ch\u1ec9 m\u1ed9t l\u1ea7n c\u00e1c t\u1eeb kh\u00f3a n\u00e0y, v\u00e0 n\u00f3 v\u1eabn \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cho ch\u00fang. V\u1eady n\u1ebfu h\u1ecd kh\u00f4ng b\u1eadn t\u00e2m, t\u1ea1i sao t\u00f4i ph\u1ea3i l\u0103n t\u0103n c\u01a1 ch\u1ee9?<\/p>\n\n\n\n<p><strong>L\u1edcI KHUY\u00caN<\/strong><\/p>\n\n\n\n<p>L\u1eddi khuy\u00ean c\u1ee7a t\u00f4i \u1edf tr\u00ean kh\u00e1 g\u00e2y tranh c\u00e3i. T\u00f4i ch\u1eafc ch\u1eafn r\u1eb1ng nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m SEO s\u1ebd g\u1ee3i \u00fd vi\u1ec7c \u0111\u01b0a t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan (v\u00e0 c\u00e1c t\u1eeb \u0111\u1ed3ng ngh\u0129a c\u1ee7a n\u00f3) v\u00e0o trang c\u1ee7a b\u1ea1n \u0111\u1ec3 thu h\u00fat t\u00ednh li\u00ean quan trong m\u1eaft c\u1ee7a Google.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 ng\u01b0\u1eddi \u1ee7ng h\u1ecd vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 m\u00f4 h\u00ecnh h\u00f3a ch\u1ee7 \u0111\u1ec1 chuy\u00ean bi\u1ec7t (nh\u01b0 <a href=\"https:\/\/kiencang.net\/tu-khoa-lsi-la-gi\/\">LSI Graph<\/a>) \u0111\u1ec3 t\u1ea1o ra c\u00e1c t\u1eeb kh\u00f3a c\u00f3 ng\u1eef ngh\u0129a li\u00ean quan.<\/p>\n\n\n\n<p>Ch\u00fang t\u00f4i hi\u1ec7n v\u1eabn ch\u01b0a ki\u1ec3m tra ph\u01b0\u01a1ng ph\u00e1p n\u00e0y v\u00e0 t\u00f4i kh\u00f4ng c\u00f3 d\u1eef li\u1ec7u h\u1ed7 tr\u1ee3 ho\u1eb7c ch\u1ed1ng l\u1ea1i n\u00f3. \u0110\u1ea5y l\u00e0 l\u00fd do t\u1ea1i sao t\u00f4i khuy\u00ean b\u1ea1n t\u1ef1 m\u00ecnh th\u1eed n\u00f3 v\u00e0 xem xem b\u1ea1n c\u00f3 nh\u1eadn \u0111\u01b0\u1ee3c b\u1ea5t k\u1ef3 k\u1ebft qu\u1ea3 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u1edbi n\u00f3 hay kh\u00f4ng.<\/p>\n\n\n\n<p>V\u1eady \u0111\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 t\u1ea1o ra m\u1ed9t s\u1ed1 c\u1ea5u tr\u00fac cho danh s\u00e1ch t\u1eeb kh\u00f3a ng\u1eabu nhi\u00ean c\u1ee7a b\u1ea1n. B\u1ea1n c\u1ea7n t\u00ecm ra c\u00e1c t\u1eeb kh\u00f3a n\u00e0o c\u00f3 ng\u1eef ngh\u0129a v\u00e0 b\u1ed1i c\u1ea3nh li\u00ean quan v\u00e0 nh\u00f3m ch\u00fang d\u01b0\u1edbi &#8220;ch\u1ee7 \u0111\u1ec1 cha&#8221; \u0111\u1ec3 nh\u1eafm v\u00e0o m\u1ed9t trang duy nh\u1ea5t.<\/p>\n\n\n\n<p>L\u01b0u \u00fd. T\u1ea1i Ahrefs, ch\u00fang t\u00f4i \u0111\u1ecbnh ngh\u0129a &#8220;ch\u1ee7 \u0111\u1ec1 cha&#8221; l\u00e0 t\u1eeb kh\u00f3a c\u00f3 <em>kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm cao nh\u1ea5t<\/em> m\u00e0 trang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng v\u1edbi n\u00f3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. 2. Nh\u00f3m theo \u00fd \u0111\u1ecbnh<\/h3>\n\n\n\n<p>V\u1eady l\u00e0 b\u1ea1n \u0111\u00e3 nh\u00f3m c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan ng\u1eef ngh\u0129a theo &#8220;ch\u1ee7 \u0111\u1ec1 cha&#8221; v\u00e0 k\u1ebft n\u1ed1i ch\u00fang v\u1edbi c\u00e1c trang kh\u00e1c nhau tr\u00ean website c\u1ee7a b\u1ea1n. B\u01b0\u1edbc ti\u1ebfp theo l\u00e0 nh\u00f3m nh\u1eefng trang n\u00e0y b\u1eb1ng c\u00e1i g\u1ecdi l\u00e0 &#8220;\u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm&#8221;.<\/p>\n\n\n\n<p>\u1ea8n \u0111\u1eb1ng sau m\u1ed7i truy v\u1ea5n t\u00ecm ki\u1ebfm m\u00e0 m\u1ecdi ng\u01b0\u1eddi nh\u1eadp v\u00e0o Google, c\u00f3 m\u1ed9t mong mu\u1ed1n nh\u1ea5t \u0111\u1ecbnh (v\u00e0 th\u01b0\u1eddng r\u1ea5t c\u1ee5 th\u1ec3). M\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 gi\u1ea3i m\u00e3 \u0111\u01b0\u1ee3c s\u1ef1 mong \u0111\u1ee3i \u0111\u00f3, v\u00ec th\u1ebf b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t trang \u0111\u00e1p \u1ee9ng ho\u00e0n h\u1ea3o v\u1edbi n\u00f3.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y nhi\u1ec1u khi kh\u00e1 th\u00e1ch th\u1ee9c. L\u1ea5y v\u00ed d\u1ee5, h\u00e3y xem t\u1eeb kh\u00f3a &#8220;roses\/hoa h\u1ed3ng&#8221;. M\u1ee5c \u0111\u00edch \u1ea9n \u0111\u1eb1ng sau t\u00ecm ki\u1ebfm n\u00e0y l\u00e0 g\u00ec? G\u1ea7n nh\u01b0 n\u00f3 l\u00e0 m\u1ed9t trong c\u00e1c th\u1ee9 sau:<\/p>\n\n\n\n<ul><li>Xem m\u1ed9t s\u1ed1 h\u00ecnh \u1ea3nh v\u1ec1 hoa h\u1ed3ng<\/li><li>H\u1ecdc h\u1ecfi th\u00eam v\u1ec1 lo\u00e0i hoa n\u00e0y<\/li><\/ul>\n\n\n\n<p>C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 gi\u1ea3i m\u00e3 \u00fd \u0111\u1ecbnh \u1ea9n \u0111\u1eb1ng sau truy v\u1ea5n t\u00ecm ki\u1ebfm l\u00e0 google n\u00f3 v\u00e0 xem k\u1ebft qu\u1ea3 n\u00e0o hi\u1ec7n l\u00ean tr\u01b0\u1edbc. Google \u0111ang tr\u1edf n\u00ean t\u1ed1t h\u01a1n v\u00e0 t\u1ed1t h\u01a1n n\u1eefa trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u00fd \u0111\u1ecbnh \u1ea9n \u0111\u1eb1ng sau m\u1ed7i truy v\u1ea5n t\u00ecm ki\u1ebfm, do v\u1eady c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a n\u00f3 th\u01b0\u1eddng n\u00f3i cho ch\u00fang ta bi\u1ebft v\u1ec1 m\u1ee5c \u0111\u00edch th\u1ef1c s\u1ef1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/roses-keyword-SERP-Google.gif\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1307\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/roses-keyword-SERP-Google.gif\" alt=\"T\u1eeb kh\u00f3a roses tr\u00ean SERP c\u1ee7a Google\" class=\"wp-image-6606\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Trang SERP ph\u00eda tr\u00ean ph\u1ee5c v\u1ee5 c\u1ea3 hai \u00fd \u0111\u1ecbnh v\u1edbi d\u1ea3i h\u00ecnh \u1ea3nh, ti\u1ebfp sau l\u00e0 m\u1ed9t li\u00ean k\u1ebft tr\u00ean Wikipedia.<\/p>\n\n\n\n<p>Nh\u01b0ng sau \u0111\u00f3 b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c trang twitter c\u1ee7a Guns&#8217;N&#8217;Roses v\u00e0 b\u00e0i h\u00e1t c\u1ee7a Chainsmokers. H\u1ecd \u0111\u1ecbnh l\u00e0m g\u00ec v\u1edbi k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm n\u00e0y cho t\u1eeb kh\u00f3a &#8220;roses&#8221;?<\/p>\n\n\n\n<p>V\u00e2ng, c\u00f3 v\u1ebb nh\u01b0 l\u00e0 Google \u0111\u00e3 x\u00e1c \u0111\u1ecbnh r\u1eb1ng \u0111\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec1u m\u00e0 m\u1ecdi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a &#8220;roses&#8221; mu\u1ed1n th\u1ea5y.<\/p>\n\n\n\n<p>M\u1ed9t khi b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u00fd \u0111\u1ecbnh \u1ea9n \u0111\u1eb1ng sau c\u00e1c t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 li\u00ean k\u1ebft n\u00f3 v\u1edbi c\u00e1c giai \u0111o\u1ea1n c\u1ee7a chu k\u1ef3 b\u00e1n h\u00e0ng (sales cycle) m\u00e0 n\u00f3 \u0111\u1ea1i di\u1ec7n:<\/p>\n\n\n\n<ol><li>Ch\u01b0a nh\u1eadn th\u1ee9c;<\/li><li>Nh\u1eadn th\u1ee9c v\u1ea5n \u0111\u1ec1;<\/li><li>Nh\u1eadn th\u1ee9c gi\u1ea3i ph\u00e1p;<\/li><li>Nh\u1eadn th\u1ee9c s\u1ea3n ph\u1ea9m;<\/li><li>Nh\u1eadn th\u1ee9c \u0111\u1ea7y \u0111\u1ee7.<\/li><\/ol>\n\n\n\n<p><a href=\"https:\/\/kiencang.net\/danh-sach-gach-dau-dong\/\">Danh s\u00e1ch \u0111\u00e1nh s\u1ed1<\/a> b\u00ean tr\u00ean l\u00e0 m\u1ed9t trong nhi\u1ec1u c\u00e1ch kh\u00e1c nhau m\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing ph\u00e1c h\u1ecda l\u00ean c\u00e1i g\u1ecdi l\u00e0 &#8220;H\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua&#8221;. H\u00ecnh \u1ea3nh thay th\u1ebf kh\u00e1c tr\u00f4ng gi\u1ed1ng nh\u01b0 th\u1ebf n\u00e0y:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/14-buyers-journey-keywords.gif\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"632\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/14-buyers-journey-keywords.gif\" alt=\"h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua\" class=\"wp-image-6607\"\/><\/a><\/figure><\/div>\n\n\n\n<p>H\u00ecnh \u0111\u01b0\u1ee3c l\u1ea5y t\u1eeb trang web:&nbsp;<a href=\"http:\/\/customerjourneymarketer.com\/new-digital-marketing-funnel-stages\/\">http:\/\/customerjourneymarketer.com<\/a><\/p>\n\n\n\n<p>Ch\u00fa th\u00edch:<\/p>\n\n\n\n<ul><li>Pre-Purchase Stages: Giai \u0111o\u1ea1n tr\u01b0\u1edbc mua h\u00e0ng<\/li><li>Post-Purchase Stages: Giai \u0111o\u1ea1n sau mua h\u00e0ng<\/li><li>Engagement \/ Brand Awareness: T\u01b0\u01a1ng t\u00e1c \/ Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/li><li>Education \/ Problem Identification: Gi\u00e1o d\u1ee5c \/ X\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1<\/li><li>Research \/ Investigate Solutions: Nghi\u00ean c\u1ee9u \/ \u0110i\u1ec1u tra C\u00e1c gi\u1ea3i ph\u00e1p<\/li><li>Evaluation \/ Assess Satisfaction of Needs, Requirements: \u0110\u00e1nh gi\u00e1 \/ L\u01b0\u1ee3ng gi\u00e1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng v\u1edbi Nhu c\u1ea7u, Y\u00eau c\u1ea7u<\/li><li>Justification \/ Justify &amp; Quantify Value, Internal Buy-In: Bi\u1ec7n minh<\/li><li>Purchase \/ Transactional and Transitional Factors: Mua h\u00e0ng \/ Giao d\u1ecbch v\u00e0 C\u00e1c y\u1ebfu t\u1ed1 giao d\u1ecbch<\/li><li>Adoption \/ Onboarding and Implementation: Ch\u1ea5p nh\u1eadn \/ Th\u1ef1c hi\u1ec7n v\u00e0 Tri\u1ec3n khai<\/li><li>Retention \/ Satisfaction and Success: Duy tr\u00ec \/ S\u1ef1 h\u00e0i l\u00f2ng v\u00e0 Th\u00e0nh c\u00f4ng<\/li><li>Expansion \/ Up-sell, Cross-sell: M\u1edf r\u1ed9ng \/ B\u00e1n t\u0103ng, B\u00e1n ch\u00e9o<\/li><li>Advocacy \/ Loyalty and Evangelism: \u1ee6ng h\u1ed9 \/ Trung th\u00e0nh v\u00e0 Truy\u1ec1n b\u00e1<\/li><\/ul>\n\n\n\n<p>B\u1ea5t k\u1ec3 l\u00e0 b\u1ea1n mu\u1ed1n li\u00ean k\u1ebft c\u00e1c t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n v\u1edbi b\u1ea5t k\u1ef3 m\u00f4 h\u00ecnh n\u00e0o t\u1ed3n t\u1ea1i tr\u01b0\u1edbc \u0111\u00f3 ho\u1eb7c s\u1eed d\u1ee5ng c\u00e1i c\u1ee7a ri\u00eang m\u00ecnh, \u0111i\u1ec1u \u0111\u00f3 ho\u00e0n to\u00e0n t\u00f9y thu\u1ed9c v\u00e0o b\u1ea1n. L\u1ea5y v\u00ed d\u1ee5, Everett Sizemore t\u1eeb GoInflow.com g\u1ee3i \u00fd li\u00ean k\u1ebft t\u1eeb kh\u00f3a\/ch\u1ee7 \u0111\u1ec1 v\u1edbi danh t\u00ednh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>L\u1eddi khuy\u00ean c\u1ee7a t\u00f4i l\u00e0 b\u1ea1n h\u00e3y g\u1eafn b\u00f3 v\u1edbi b\u1ea5t k\u1ef3 \u0111i\u1ec1u g\u00ec c\u00f3 \u00fd ngh\u0129a nh\u1ea5t v\u1edbi b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.3 Nh\u00f3m theo gi\u00e1 tr\u1ecb kinh doanh<\/h3>\n\n\n\n<p>Ki\u1ec3u nh\u00f3m n\u00e0y th\u1ef1c s\u1ef1 r\u1ea5t g\u1ea7n g\u0169i v\u1edbi ki\u1ec3u nh\u00f3m theo \u00fd \u0111\u1ecbnh. Nh\u01b0ng \u1edf th\u1eddi \u0111i\u1ec3m n\u00e0y, b\u1ea1n c\u1ea7n t\u00ecm ra \u00fd \u0111\u1ecbnh n\u00e0o d\u1eabn \u0111\u1ebfn ROI t\u1ed1t nh\u1ea5t cho c\u00f4ng vi\u1ec7c l\u00e0m \u0103n c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n ch\u1ee7 y\u1ebfu t\u00ecm ki\u1ebfm l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp (traffic) v\u00e0 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u (brand awareness), b\u1ea1n c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o c\u00e1c t\u1eeb kh\u00f3a s\u1ebd mang \u0111\u1ebfn h\u00e0ng ng\u00e0n l\u01b0\u1ee3t truy c\u1eadp nh\u01b0ng kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i chuy\u1ec3n th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c \u0111\u01a1n h\u00e0ng c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 \u0111i\u1ec1u m\u00e0 HubSpot \u0111\u00e3 th\u1ef1c hi\u1ec7n v\u1edbi n\u1ed9i dung tr\u00ean blog c\u1ee7a h\u1ecd. H\u00e3y xem c\u00e1c b\u00e0i vi\u1ebft c\u00f3 hi\u1ec7u su\u1ea5t cao nh\u1ea5t c\u1ee7a h\u1ecd th\u00f4ng qua Ahrefs:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/15-top-pages-hubspot.gif\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"306\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/15-top-pages-hubspot.gif\" alt=\"c\u00e1c b\u00e0i vi\u1ebft h\u00e0ng \u0111\u1ea7u c\u1ee7a HubsSpot\" class=\"wp-image-6609\"\/><\/a><\/figure><\/div>\n\n\n\n<p>C\u00f3 h\u00e0ng ng\u00e0n ng\u01b0\u1eddi t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a &#8220;how to make a gif \/ c\u00e1ch t\u1ea1o \u1ea3nh gif&#8221;, v\u00e0 HubSpot t\u1ea1o ra \u0111\u01b0\u1ee3c g\u1ea7n 100 ng\u00e0n l\u01b0\u1ee3t gh\u00e9 th\u0103m ch\u1ec9 nh\u1edd b\u00e0i vi\u1ebft duy nh\u1ea5t n\u00e0y.<\/p>\n\n\n\n<p>Nh\u01b0ng qu\u1ea3 l\u00e0 v\u00f4 c\u00f9ng kh\u00f3 kh\u0103n \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i m\u1ed9t ai \u0111\u00f3 \u0111ang t\u00ecm ki\u1ebfm c\u00e1ch t\u1ea1o \u1ea3nh gif th\u00e0nh ng\u01b0\u1eddi mua ph\u1ea7n m\u1ec1m marketing ph\u1ee9c t\u1ea1p nh\u01b0 ki\u1ec3u m\u00e0 HubSpot \u0111ang b\u00e1n.<\/p>\n\n\n\n<p>C\u1ef1c k\u1ef3 kh\u00f3.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n c\u00f3 ng\u00e2n s\u00e1ch marketing v\u00f4 h\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 t\u1ed5ng t\u1ea5n c\u00f4ng b\u1eb1ng m\u1ecdi ngu\u1ed3n l\u1ef1c trong c\u00f9ng m\u1ed9t l\u00fac. Nh\u01b0ng h\u1ea7u h\u1ebft doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u sang tr\u1ecdng n\u00e0y, v\u00ec th\u1ebf h\u1ecd ph\u1ea3i ngh\u0129 c\u1ea9n th\u1eadn v\u1ec1 c\u00e1c t\u1eeb kh\u00f3a, t\u1eeb n\u00e0o th\u00ec th\u00fac \u0111\u1ea9y doanh nghi\u1ec7p c\u1ee7a h\u1ecd, v\u00e0 t\u1eeb n\u00e0o ch\u1ec9 \u0111em \u0111\u1ebfn c\u00e1c ch\u1ec9 s\u1ed1 h\u01b0 kh\u00f4ng.<\/p>\n\n\n\n<p>H\u1ea7u h\u1ebft th\u1eddi gian, ng\u01b0\u1eddi l\u00e0m marketing s\u1ebd t\u1eadp trung v\u00e0o c\u00e1c t\u1eeb kh\u00f3a c\u00f3 \u00fd \u0111\u1ecbnh th\u01b0\u01a1ng m\u1ea1i, v\u00ec \u0111\u00e2y l\u00e0 nh\u1eefng c\u00e1i th\u00fac \u0111\u1ea9y \u0111\u01a1n h\u00e0ng v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n kh\u00f4ng bi\u1ebft c\u00e1ch x\u00e1c \u0111\u1ecbnh nh\u1eefng t\u1eeb kh\u00f3a n\u00e0y, <a href=\"http:\/\/backlinko.com\/commercial-intent\">\u0111\u00e2y l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn kh\u00e1 hay<\/a>.<\/p>\n\n\n\n<p><strong>L\u1edcI KHUY\u00caN<\/strong><\/p>\n\n\n\n<p>\u0110\u1eebng b\u1ecf qua c\u00e1c t\u1eeb kh\u00f3a t\u1ed1t ch\u1ec9 v\u00ec ch\u00fang kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng m\u1ea1i. L\u1ea5y v\u00ed d\u1ee5, kh\u00f4ng ch\u1ec9 \u0111em \u0111\u1ebfn h\u00e0ng ng\u00e0n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp cho blog HubSpot, b\u00e0i vi\u1ebft v\u1ec1 &#8220;how to make a gif&#8221; c\u0169ng thu h\u00fat r\u1ea5t nhi\u1ec1u backlinks:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/16-ref-domains-growth.gif\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"229\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/16-ref-domains-growth.gif\" alt=\"s\u1ef1 ph\u00e1t tri\u1ec3n backlink\" class=\"wp-image-6610\"\/><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Uu_tien\"><\/span>5. \u01afu ti\u00ean<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u01afu ti\u00ean kh\u00f4ng th\u1ef1c s\u1ef1 l\u00e0 &#8220;b\u01b0\u1edbc cu\u1ed1i c\u00f9ng&#8221; trong qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n, n\u00f3 l\u00e0 c\u00e1i g\u00ec \u0111\u00f3 r\u1ea5t t\u1ef1 nhi\u00ean khi b\u1ea1n \u0111i qua c\u00e1c b\u01b0\u1edbc v\u1eeba \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean.<\/p>\n\n\n\n<p>Trong khi b\u1ea1n t\u1ea1o ra c\u00e1c \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a, ph\u00e2n t\u00edch c\u00e1c ch\u1ec9 s\u1ed1 c\u1ee7a n\u00f3, v\u00e0 nh\u00f3m ch\u00fang l\u1ea1i, b\u1ea1n c\u1ea7n ph\u1ea3i l\u01b0u \u00fd m\u1ed9t s\u1ed1 th\u1ee9 sau:<\/p>\n\n\n\n<ol><li>\u01af\u1edbc t\u00ednh l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp ti\u1ec1m n\u0103ng c\u1ee7a nh\u00f3m t\u1eeb kh\u00f3a n\u00e0y l\u00e0 bao nhi\u00eau?<\/li><li>C\u1ea1nh tranh kh\u00f3 kh\u0103n \u1edf m\u1ee9c \u0111\u1ed9 n\u00e0o? C\u1ea7n ph\u1ea3i l\u00e0m g\u00ec \u0111\u1ec3 n\u00f3 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng?<\/li><li>C\u1ea7n bao nhi\u00eau ngu\u1ed3n l\u1ef1c \u0111\u1ea7u t\u01b0 trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t trang c\u1ea1nh tranh v\u00e0 th\u00fac \u0111\u1ea9y n\u00f3?<\/li><li>ROI c\u1ee7a l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp n\u00e0y th\u1ebf n\u00e0o? N\u00f3 ch\u1ec9 mang l\u1ea1i nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u hay th\u1ef1c s\u1ef1 c\u00f3 t\u00e1c d\u1ee5ng chuy\u1ec3n \u0111\u1ed5i th\u00e0nh ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng v\u00e0 \u0111\u01a1n h\u00e0ng th\u1ef1c t\u1ebf?<\/li><\/ol>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 \u0111i xa h\u01a1n b\u1eb1ng c\u00e1ch th\u00eam m\u1ed9t c\u1ed9t ri\u00eang trong b\u1ea3ng t\u00ednh nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c \u0111i\u1ec3m s\u1ed1 cho m\u1ed7i \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a. Sau \u0111\u00f3, d\u1ef1a tr\u00ean c\u00e1c \u0111i\u1ec3m s\u1ed1 n\u00e0y, kh\u00e1 d\u1ec5 \u0111\u1ec3 b\u1ea1n ch\u1ecdn \u0111\u01b0\u1ee3c &#8220;ch\u00f9m nho treo th\u1ea5p&#8221; v\u1edbi ROI t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n<p>Lu\u00f4n lu\u00f4n nh\u1edb l\u00e0, c\u00e1c t\u1eeb kh\u00f3a b\u1ea1n n\u00ean t\u00ecm ki\u1ebfm kh\u00f4ng ph\u1ea3i &#8220;d\u1ec5 nh\u1ea5t \u0111\u1ec3 th\u0103ng h\u1ea1ng&#8221;. M\u00e0 l\u00e0 nh\u1eefng c\u00e1i c\u00f3 ROI t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hay_chia_se_cac_meo_nghien_cuu_tu_khoa_cua_ban\"><\/span>H\u00e3y chia s\u1ebb c\u00e1c m\u1eb9o nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>T\u00f4i \u0111\u00e3 c\u1ed1 g\u1eafng h\u1ebft s\u1ee9c ch\u1eaft l\u1ecdc t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec m\u00ecnh bi\u1ebft v\u1ec1 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a v\u00e0o m\u1ed9t b\u00e0i vi\u1ebft n\u00e0y, h\u01b0\u1edbng d\u1eabn kh\u00e1 ng\u1eafn g\u1ecdn (ch\u1ec9 kho\u1ea3ng 6000 t\u1eeb). V\u00e0 m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a t\u00f4i v\u1edbi n\u00f3 l\u00e0 \u0111\u1eb7t ra m\u1ed9t quy tr\u00ecnh c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i cho b\u1ea5t c\u1ee9 trang web ho\u1eb7c ng\u00e0nh ngh\u1ec1 n\u00e0o.<\/p>\n\n\n\n<p>R\u00f5 r\u00e0ng l\u00e0 c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a h\u01a1n nh\u1eefng g\u00ec t\u00f4i tr\u00ecnh b\u00e0y. V\u00ec th\u1ebf t\u00f4i r\u1ea5t vui nh\u01b0\u1eddng l\u1ea1i mic cho b\u1ea1n, \u0111\u1ec3 b\u1ea1n chia s\u1ebb m\u1ed9t s\u1ed1 m\u1eb9o \u01b0a th\u00edch m\u00e0 t\u00f4i ch\u01b0a \u0111\u1ec1 c\u1eadp \u0111\u1ebfn trong b\u00e0i.<\/p>\n\n\n\n<p>H\u00e3y h\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng ng\u01b0\u1eddi kh\u00e1c!<\/p>\n\n\n\n<p><em>(D\u1ecbch t\u1eeb b\u00e0i vi\u1ebft How to do keyword research in 2017 &#8211; Ahrefs guide &#8211; T\u00e1c gi\u1ea3: Tim Soulo &#8211; Website: Ahrefs Blog)<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nhan_xet_cua_nguoi_dich\"><\/span>Nh\u1eadn x\u00e9t c\u1ee7a ng\u01b0\u1eddi d\u1ecbch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>B\u00e0i vi\u1ebft n\u00e0y m\u1ea1ch l\u1ea1c, r\u00f5 r\u00e0ng h\u01a1n b\u00e0i d\u1ecbch v\u1ec1 <a href=\"https:\/\/kiencang.net\/nghien-cuu-tu-khoa\/\">nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a Backlinko<\/a> m\u00e0 t\u00f4i \u0111\u00e3 l\u00e0m.<\/p>\n\n\n\n<p>Ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y tr\u1ecdng t\u00e2m c\u1ee7a nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a ch\u00ednh x\u00e1c l\u00e0 <strong>\u0110\u00c3I C\u00c1T T\u00ccM V\u00c0NG<\/strong>. T\u00ecm ra t\u1eeb kh\u00f3a c\u00f3 gi\u00e1 tr\u1ecb trong r\u1ea5t nhi\u1ec1u t\u1eeb kh\u00f3a v\u00f4 \u00edch kh\u00e1c.<\/p>\n\n\n\n<p>2 ch\u01b0\u01a1ng r\u1ea5t quan tr\u1ecdng trong b\u00e0i n\u00e0y l\u00e0 <strong>t\u1ea1o ra c\u00e1c \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a<\/strong> v\u00e0 th\u00f4ng tin&nbsp;<strong>c\u00e1c ch\u1ec9 s\u1ed1 c\u1ee7a t\u1eeb kh\u00f3a<\/strong>, ch\u00fang d\u1eabn \u0111\u1ebfn c\u00e1c b\u01b0\u1edbc quan tr\u1ecdng cu\u1ed1i c\u00f9ng l\u00e0 h\u1ec7 qu\u1ea3 t\u1ea5t nhi\u00ean: <strong>ph\u00e2n nh\u00f3m c\u00e1c t\u1eeb kh\u00f3a<\/strong> v\u00e0 <strong>th\u1ef1c hi\u1ec7n c\u00e1c \u01b0u ti\u00ean<\/strong>.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y tri\u1ebft l\u00fd bi\u1ebft m\u00ecnh bi\u1ebft ta, \u0111i ra kh\u1ecfi c\u00e1c \u00fd ngh\u0129 \u0111\u00f3ng khung v\u00e0 s\u1ee9c m\u1ea1nh c\u1ee7a c\u00f4ng c\u1ee5 (v\u00e0 ti\u1ec1n b\u1ea1c) trong ch\u01b0\u01a1ng t\u1ea1o ra c\u00e1c \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a.<\/p>\n\n\n\n<p>C\u00f2n c\u00e1c ch\u1ec9 s\u1ed1 c\u1ee7a t\u1eeb kh\u00f3a l\u00e0 c\u00e1ch r\u1ea5t chuy\u00ean nghi\u1ec7p \u0111\u1ec3 l\u01b0\u1ee3ng gi\u00e1 t\u1eeb kh\u00f3a, t\u1eeb kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm, t\u1ef7 l\u1ec7 click, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp ti\u1ec1m n\u0103ng, \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a v\u00e0 CPC cho th\u1ea5y t\u1eeb kh\u00f3a c\u00f3 m\u1ee5c \u0111\u00edch th\u01b0\u01a1ng m\u1ea1i.<\/p>\n\n\n\n<p>Ph\u00e2n nh\u00f3m t\u1eeb kh\u00f3a gi\u00fap x\u00e1c \u0111\u1ecbnh m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng c\u00e1c nh\u00f3m t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn nhau v\u00e0 t\u1eeb \u0111\u00f3 d\u1ec5 d\u00e0ng \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh \u01b0u ti\u00ean cu\u1ed1i c\u00f9ng. Ph\u00e2n nh\u00f3m c\u0169ng gi\u00fap vi\u1ec7c tri\u1ec3n khai n\u1ed9i dung di\u1ec5n ra m\u1ea1ch l\u1ea1c.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00f4i ch\u1eafc m\u00ecnh kh\u00f4ng c\u1ea7n ph\u1ea3i ph\u00ed th\u1eddi gian ch\u1ee9ng minh v\u1edbi b\u1ea1n r\u1eb1ng nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a l\u00e0 m\u1ed9t trong nh\u1eefng ho\u1ea1t \u0111\u1ed9ng SEO \u0111em l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch nh\u1ea5t v\u00e0 l\u00e0 \u0111i\u1ec1u thi\u1ebft y\u1ebfu cho s\u1ef1 th\u00e0nh c\u00f4ng trong marketing. 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