{"id":6497,"date":"2021-11-18T10:35:00","date_gmt":"2021-11-18T03:35:00","guid":{"rendered":"https:\/\/kiencang.net\/?p=6497"},"modified":"2022-01-22T18:03:39","modified_gmt":"2022-01-22T11:03:39","slug":"quang-cao-ty-le-click-tren-google","status":"publish","type":"post","link":"https:\/\/kiencang.net\/quang-cao-ty-le-click-tren-google\/","title":{"rendered":"Qu\u1ea3ng c\u00e1o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ef7 l\u1ec7 click v\u00e0o c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean tr\u00ean Google nh\u01b0 th\u1ebf n\u00e0o?"},"content":{"rendered":"\n<p>V\u00e0i l\u1eddi c\u1ee7a ng\u01b0\u1eddi d\u1ecbch: qu\u1ea3ng c\u00e1o l\u00e0m suy gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng click v\u00e0o c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean, \u0111i\u1ec1u n\u00e0y l\u00e0 ch\u1eafc ch\u1eafn. Tuy nhi\u00ean m\u1ee9c \u0111\u1ed9 suy gi\u1ea3m l\u00e0 kh\u00f4ng gi\u1ed1ng nhau, n\u00f3 t\u00f9y thu\u1ed9c v\u00e0o v\u1ecb tr\u00ed c\u1ee7a k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean, c\u0169ng nh\u01b0 s\u1ed1 l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o c\u00f3 m\u1eb7t tr\u00ean trang t\u00ecm ki\u1ebfm. Th\u1eadt b\u1ea5t ng\u1edd l\u00e0 trong m\u1ed9t s\u1ed1 \u0111i\u1ec1u ki\u1ec7n th\u00edch h\u1ee3p, qu\u1ea3ng c\u00e1o l\u00e0m t\u0103ng t\u1ef7 l\u1ec7 click v\u00e0o m\u1ed9t k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean n\u00e0o \u0111\u00f3.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>C\u1ed9ng t\u00e1c vi\u00ean Philip Petrescu tr\u00ecnh b\u00e0y c\u00e1c k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u v\u1ec1 c\u00e1ch qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb v\u00e0 c\u00e1c d\u1ea1ng th\u1ee9c c\u1ee7a n\u00f3 \u1ea3nh h\u01b0\u1edfng l\u00ean t\u1ef7 l\u1ec7 click v\u00e0o c\u00e1c k\u1ebft qu\u1ea3 kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n (t\u1ef1 nhi\u00ean) tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>C\u00e1c <a href=\"https:\/\/venturebeat.com\/2014\/07\/16\/report-googles-stealthy-new-ad-formats-boosted-clickthroughs-by-20-last-quarter\/\" target=\"_blank\" rel=\"noreferrer noopener\">b\u00e1o c\u00e1o h\u00e0ng qu\u00fd c\u1ee7a Google<\/a> cho th\u1ea5y click tr\u1ea3 ti\u1ec1n gia t\u0103ng d\u1ea7n, v\u00e0 h\u1ec7 qu\u1ea3 t\u1ef1 nhi\u00ean l\u00e0 b\u1ea1n t\u1ef1 h\u1ecfi m\u00ecnh r\u1eb1ng c\u00f3 bao nhi\u00eau click kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n b\u1ecb m\u1ea5t \u0111i v\u00ec l\u00fd do \u0111\u00f3. Trong m\u1ed9t <a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2014\/07\/02\/google-plus-authorship\" target=\"_blank\" rel=\"noreferrer noopener\">b\u00e0i vi\u1ebft g\u1ea7n \u0111\u00e2y<\/a>, ng\u01b0\u1eddi s\u00e1ng l\u1eadp WordStream l\u00e0 Larry Kim g\u1ecdi \u0111\u00f3 l\u00e0 &#8220;tr\u00f2 ch\u01a1i t\u1ed5ng kh\u00f4ng&#8221;.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>C\u00e1c click tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 tr\u00f2 ch\u01a1i t\u1ed5ng kh\u00f4ng. N\u1ebfu c\u00f3 b\u1ea5t c\u1ee9 ph\u1ea7n n\u00e0o tr\u00ean SERP c\u00f3 s\u1ef1 gia t\u0103ng CTR, m\u1ed9t ch\u1ed7 n\u00e0o \u0111\u00f3 kh\u00e1c s\u1ebd b\u1ecb m\u1ea5t click. Do \u0111\u00f3 ph\u1ea3i c\u00f3 s\u1ef1 suy gi\u1ea3m CTR \u1edf \u0111\u00e2u \u0111\u00f3. V\u00e0 \u0111i\u1ec1u \u0111\u00f3 c\u00f3 bao g\u1ed3m c\u00e1c qu\u1ea3ng c\u00e1o.<\/p><cite>&#8211;  Larry Kim <\/cite><\/blockquote>\n\n\n\n<p>K\u1ec3 t\u1eeb khi h\u00e0ng tri\u1ec7u website ph\u1ee5 thu\u1ed9c v\u00e0o Google \u0111\u1ec3 thu h\u00fat c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, xu h\u01b0\u1edbng t\u0103ng d\u1ea7n t\u1ef7 l\u1ec7 click (CTR) v\u00e0o qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn kinh doanh online tr\u00ean t\u1ed5ng th\u1ec3.<\/p>\n\n\n\n<p>Trong m\u1ed9t nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y tr\u00ecnh b\u00e0y t\u1ea1i SMX East 2014, ch\u00fang t\u00f4i xem x\u00e9t c\u00e1ch qu\u1ea3ng c\u00e1o (trong v\u00e0i y\u1ebfu t\u1ed1 kh\u00e1c n\u1eefa) t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn CTR t\u1ef1 nhi\u00ean v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm, c\u1ed1 g\u1eafng l\u00e0m s\u00e1ng t\u1ecf m\u1ee9c \u0111\u1ed9 ph\u00e2n ph\u1ed1i click gi\u1eefa tr\u1ea3 ti\u1ec1n v\u00e0 t\u1ef1 nhi\u00ean.<\/p>\n\n\n\n<p>Nghi\u00ean c\u1ee9u d\u1ef1a tr\u00ean d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng tr\u00edch xu\u1ea5t t\u1eeb Google Webmaster Tools v\u00e0o th\u00e1ng B\u1ea3y v\u1edbi 465 ng\u00e0n t\u1eeb kh\u00f3a th\u00f4ng qua 5 ng\u00e0n website. \u0110\u1ec3 b\u1ea3o v\u1ec7 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, c\u00e1c t\u1eeb kh\u00f3a th\u1ef1c s\u1ef1 \u0111\u00e3 \u0111\u01b0\u1ee3c \u1ea9n danh trong t\u1ec7p d\u1eef li\u1ec7u.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 ch\u00fang t\u00f4i c\u00f3 c\u00e1c kh\u00e1ch h\u00e0ng thu\u1ed9c v\u1ec1 nhi\u1ec1u ng\u00e0nh kinh doanh \u0111a d\u1ea1ng, h\u1ecd c\u00f3 th\u1ec3 thu\u1ed9c v\u1ec1 c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0o \u0111\u00f3 kh\u00e1c v\u1edbi ng\u00e0nh c\u1ee7a b\u1ea1n. V\u00ec v\u1eady, c\u00e1c k\u1ebft qu\u1ea3 c\u00f3 th\u1ec3 kh\u00f4ng gi\u1ed1ng nhau cho m\u1ecdi l\u0129nh v\u1ef1c kinh doanh.<\/p>\n\n\n\n<p>Ch\u00fang t\u00f4i kh\u1edbp to\u00e0n b\u1ed9 t\u1ec7p t\u1eeb kh\u00f3a t\u1eeb Google Webmaster Tools v\u1edbi t\u1eebng c\u00e1i ch\u00fang t\u00f4i theo d\u00f5i cho m\u1ed7i kh\u00e1ch h\u00e0ng trong d\u1ecbch v\u1ee5 \u0111\u00e1m m\u00e2y c\u1ee7a AWR. B\u1eb1ng c\u00e1ch n\u00e0y, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 l\u1ea5y \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00f4ng tin h\u01a1n v\u1ec1 c\u00e1c t\u00ednh n\u0103ng bao g\u1ed3m trong trang k\u1ebft qu\u1ea3 c\u1ee7a m\u00e1y t\u00ecm ki\u1ebfm (SERP), nh\u01b0 c\u00f3 qu\u1ea3ng c\u00e1o hay kh\u00f4ng, s\u1ed1 l\u01b0\u1ee3ng c\u00e1c qu\u1ea3ng c\u00e1o, v\u00e0 v\u1ecb tr\u00ed c\u1ee7a ch\u00fang, c\u0169ng nh\u01b0 b\u1ea5t c\u1ee9 t\u00ednh n\u0103ng ph\u1ed5 qu\u00e1t n\u00e0o b\u00ean trong c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Li\u1ec7u t\u1ef7 l\u1ec7 click t\u1ef1 nhi\u00ean c\u00f3 b\u1ecb thay \u0111\u1ed5i b\u1edfi qu\u1ea3ng c\u00e1o?<\/h2>\n\n\n\n<p>Ch\u00fang t\u00f4i ph\u00e1t hi\u1ec7n ra r\u1eb1ng, t\u00ednh tr\u00ean trung b\u00ecnh, s\u1ef1 xu\u1ea5t hi\u1ec7n qu\u1ea3ng c\u00e1o tr\u00ean trang k\u1ebft qu\u1ea3 c\u1ee7a m\u00e1y t\u00ecm ki\u1ebfm l\u00e0 nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn <strong>t\u1ef7 l\u1ec7 click t\u1ef1 nhi\u00ean c\u1ee7a v\u1ecb tr\u00ed \u0111\u1ee9ng \u0111\u1ea7u ti\u00ean (first position) gi\u1ea3m m\u1ea5t 30%<\/strong> &#8211; t\u1eeb t\u1ef7 l\u1ec7 click 25,7% tr\u00ean t\u1ed5ng th\u1ec3 n\u1ebfu kh\u00f4ng c\u00f3 qu\u1ea3ng c\u00e1o xu\u1ed1ng c\u00f2n 17,9% tr\u00ean t\u1ed5ng th\u1ec3 khi qu\u1ea3ng c\u00e1o c\u00f3 m\u1eb7t.<\/p>\n\n\n\n<p>V\u00ec th\u1ebf, n\u1ebfu b\u1ea1n \u0111\u01b0a v\u00e0o t\u00ednh to\u00e1n t\u1ef7 l\u1ec7 CTR l\u00e0 30% ho\u1eb7c h\u01a1n cho v\u1ecb tr\u00ed \u0111\u1ee9ng \u0111\u1ea7u trong khi \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t th\u00ec h\u00e3y ngh\u0129 l\u1ea1i \u0111i. V\u1edbi h\u1ea7u h\u1ebft c\u00e1c truy v\u1ea5n c\u00f3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o, t\u1ef7 l\u1ec7 CTR th\u1ef1c m\u00e0 b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c th\u1ea5p h\u01a1n nhi\u1ec1u.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/co-quang-cao-ket-qua-tim-kiem.png\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"439\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/co-quang-cao-ket-qua-tim-kiem.png\" alt=\"qu\u1ea3ng c\u00e1o trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm\" class=\"wp-image-6498\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/co-quang-cao-ket-qua-tim-kiem.png 980w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/co-quang-cao-ket-qua-tim-kiem-300x134.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/co-quang-cao-ket-qua-tim-kiem-768x344.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/co-quang-cao-ket-qua-tim-kiem-585x262.png 585w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/a><\/figure>\n\n\n\n<p>Nh\u01b0ng khi ch\u00fang t\u00f4i cu\u1ed9n chu\u1ed9t xu\u1ed1ng c\u00e1c v\u1ecb tr\u00ed th\u1ea5p h\u01a1n, \u1ea3nh h\u01b0\u1edfng c\u1ee7a qu\u1ea3ng c\u00e1o l\u00ean CTR t\u1ef1 nhi\u00ean m\u1edd nh\u1ea1t d\u1ea7n. B\u00ean d\u01b0\u1edbi danh s\u00e1ch <a href=\"https:\/\/kiencang.net\/man-hinh-dau-tien\/\">m\u00e0n h\u00ecnh \u0111\u1ea7u ti\u00ean (below the fold)<\/a>, t\u1ee9c l\u00e0 c\u00e1c website c\u00f3 th\u1ee9 h\u1ea1ng t\u1eeb 6 t\u1edbi 10 th\u1ef1c s\u1ef1 l\u1ea1i c\u00f3 hi\u1ec7u \u1ee9ng ng\u01b0\u1ee3c l\u1ea1i d\u1ef1 \u0111o\u00e1n th\u00f4ng th\u01b0\u1eddng, khi ch\u00fang t\u00edch l\u0169y t\u1ef7 l\u1ec7 CTR cao h\u01a1n khi qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb (2,99%) so v\u1edbi kh\u00f4ng c\u00f3 qu\u1ea3ng c\u00e1o (2,24%).<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>C\u00e1c qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 c\u1eaft gi\u1ea3m t\u1ef7 l\u1ec7 click c\u1ee7a k\u1ebft qu\u1ea3 \u0111\u1ea7u ti\u00ean g\u1ea7n m\u1ed9t n\u1eeda, \u0111\u1ea5y l\u00e0 con s\u1ed1 l\u1edbn, trong khi c\u00e1c v\u1ecb tr\u00ed kh\u00e1c th\u00ec b\u1ecb \u1ea3nh h\u01b0\u1edbng \u00edt h\u01a1n nhi\u1ec1u.<\/p><p style=\"text-align: right;\">&#8211; Danny Sullivan, Search Engine Land<\/p><\/blockquote>\n\n\n\n<p>Ch\u00fa th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u1ecbch: ph\u1ea7n n\u00e0y \u0111\u00e1ng suy ngh\u0129 gh\u00ea, s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a m\u1ed9t \u0111\u1ed1i th\u1ee7 l\u1edbn s\u1ebd \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u nh\u1ea5t \u0111\u1ebfn c\u00e1c \u0111\u1ed1i th\u1ee7 l\u1edbn nh\u1ea5t kh\u00e1c, nh\u01b0ng l\u1ea1i kh\u00f4ng \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u l\u1eafm \u0111\u1ebfn c\u00e1c \u0111\u1ed1i th\u1ee7 c\u00f2 con. \u0110\u00e2y c\u00f3 th\u1ec3 ch\u1ec9 l\u00e0 s\u1ef1 quy n\u1ea1p c\u00f3 t\u00ednh v\u00f5 \u0111o\u00e1n c\u1ee7a t\u00f4i m\u00e0 th\u00f4i t\u1eeb ph\u00e1t hi\u1ec7n c\u00f3 t\u00ednh \u0111\u1eb7c th\u00f9 ri\u00eang c\u1ee7a ng\u00e0nh qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Li\u1ec7u c\u00f3 ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c ki\u1ec3u d\u1ea1ng qu\u1ea3ng c\u00e1o \u0111\u1ec1u c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u01b0 nhau l\u00ean CTR t\u1ef1 nhi\u00ean?<\/h2>\n\n\n\n<p>Sau khi xem x\u00e9t t\u1ea5t c\u1ea3 c\u00e1c trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm theo c\u00e1c ki\u1ec3u qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb, ch\u00fang t\u00f4i ph\u00e1t hi\u1ec7n ra l\u00e0 v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o l\u00e0 y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn CTR t\u1ef1 nhi\u00ean.<\/p>\n\n\n\n<p>Ch\u00fang t\u00f4i ph\u00e2n chia ri\u00eang c\u00e1c trang theo v\u1ecb tr\u00ed xu\u1ea5t hi\u1ec7n c\u1ee7a qu\u1ea3ng c\u00e1o, c\u00e1i th\u1ee9 nh\u1ea5t c\u00f3 qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u trang &#8211; c\u00e1i th\u1ee9 hai v\u1edbi nh\u1eefng qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n \u1edf b\u00ean c\u1ed9t ph\u1ea3i trang v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 nh\u1eefng qu\u1ea3ng c\u00e1o \u1edf ch\u00e2n trang.<\/p>\n\n\n\n<p>C\u00f3 m\u1ed9t v\u00e0i l\u01b0u \u00fd v\u1ec1 ph\u01b0\u01a1ng ph\u00e1p lu\u1eadn \u0111\u00e1ng gi\u00e1 \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u1ea9n d\u01b0\u1edbi c\u00e1ch x\u1eed l\u00fd n\u00e0y:<\/p>\n\n\n\n<ul><li>C\u00e1c trang \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn m\u00e0 c\u00f3 qu\u1ea3ng c\u00e1o \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u c\u00f3 th\u1ec3 c\u00f3 qu\u1ea3ng c\u00e1o \u1edf c\u1ed9t ph\u1ea3i ho\u1eb7c ch\u00e2n trang<\/li><li>C\u00e1c trang \u0111\u01b0\u1ee3c xem l\u00e0 c\u00f3 &#8220;Qu\u1ea3ng c\u00e1o c\u1ed9t ph\u1ea3i&#8221;, ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ea3m b\u1ea3o n\u00f3 kh\u00f4ng c\u00f3 qu\u1ea3ng c\u00e1o \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u, nh\u01b0ng ch\u00fang c\u00f3 th\u1ec3 c\u00f3 c\u00e1c qu\u1ea3ng c\u00e1o \u1edf ch\u00e2n trang<\/li><li>C\u00e1c trang v\u1edbi qu\u1ea3ng c\u00e1o \u1edf ch\u00e2n trang \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn kh\u00f4ng c\u00f3 qu\u1ea3ng c\u00e1o \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u ho\u1eb7c \u1edf c\u1ed9t ph\u1ea3i<\/li><\/ul>\n\n\n\n<p>\u0110\u00fang nh\u01b0 mong \u0111\u1ee3i, c\u00e1c qu\u1ea3ng c\u00e1o \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u trang k\u1ebft qu\u1ea3 l\u00e0m t\u1ed5n h\u1ea1i \u0111\u1ebfn t\u1ef7 l\u1ec7 click t\u1ef1 nhi\u00ean nhi\u1ec1u nh\u1ea5t: 34,2% CTR b\u1ecb r\u1edbt cho v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean trong danh s\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 trung b\u00ecnh b\u1ecb r\u1edbt 20,3% cho trang \u0111\u1ea7u ti\u00ean.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/cac-vi-tri-quang-cao.png\"><img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"442\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/cac-vi-tri-quang-cao.png\" alt=\"c\u00e1c v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o tr\u00ean trang t\u00ecm ki\u1ebfm\" class=\"wp-image-6499\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/cac-vi-tri-quang-cao.png 972w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/cac-vi-tri-quang-cao-300x136.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/cac-vi-tri-quang-cao-768x349.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/cac-vi-tri-quang-cao-585x266.png 585w\" sizes=\"(max-width: 972px) 100vw, 972px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>D\u1ea7u v\u1eady, \u1ea3nh h\u01b0\u1edfng c\u1ee7a qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u trang l\u00ean ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a trang SERP l\u00e0 nh\u1ecf h\u01a1n nhi\u1ec1u so v\u1edbi v\u1ecb tr\u00ed x\u1ebfp h\u1ea1ng \u0111\u1ea7u ti\u00ean.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/vi-tri-xep-hang-dau-tien.png\"><img loading=\"lazy\" decoding=\"async\" width=\"935\" height=\"435\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/vi-tri-xep-hang-dau-tien.png\" alt=\"v\u1ecb tr\u00ed x\u1ebfp h\u1ea1ng \u0111\u1ea7u ti\u00ean\" class=\"wp-image-6500\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/vi-tri-xep-hang-dau-tien.png 935w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/vi-tri-xep-hang-dau-tien-300x140.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/vi-tri-xep-hang-dau-tien-768x357.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/vi-tri-xep-hang-dau-tien-585x272.png 585w\" sizes=\"(max-width: 935px) 100vw, 935px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>\u1ea2nh h\u01b0\u1edfng c\u1ee7a c\u1ea3 qu\u1ea3ng c\u00e1o c\u1ed9t ph\u1ea3i v\u00e0 qu\u1ea3ng c\u00e1o ch\u00e2n trang v\u1ec1 c\u01a1 b\u1ea3n c\u00f3 m\u1eabu t\u01b0\u01a1ng t\u1ef1 nh\u01b0 \u1ea3nh h\u01b0\u1edfng c\u1ee7a qu\u1ea3ng c\u00e1o \u1edf \u0111\u1ea7u trang &#8211; t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c l\u00ean CTR c\u1ee7a v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean v\u00e0 kh\u00f4ng c\u00f3 t\u00e1c \u0111\u1ed9ng n\u00e0o ho\u1eb7c t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c l\u00ean ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a SERP, m\u1eb7c d\u00f9 l\u00e0 tr\u00ean quy m\u00f4 kh\u00e1c.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/quang-cao-cot-phai-chan-trang.png\"><img loading=\"lazy\" decoding=\"async\" width=\"953\" height=\"437\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/quang-cao-cot-phai-chan-trang.png\" alt=\"qu\u1ea3ng c\u00e1o \u1edf c\u1ed9t ph\u1ea3i v\u00e0 ch\u00e2n trang\" class=\"wp-image-6501\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/quang-cao-cot-phai-chan-trang.png 953w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/quang-cao-cot-phai-chan-trang-300x138.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/quang-cao-cot-phai-chan-trang-768x352.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/quang-cao-cot-phai-chan-trang-585x268.png 585w\" sizes=\"(max-width: 953px) 100vw, 953px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>CTR t\u1ef1 nhi\u00ean cho v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm r\u1edbt kho\u1ea3ng 20,6% khi qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n \u1edf c\u1ed9t ph\u1ea3i c\u1ee7a trang, v\u00e0 kho\u1ea3ng 10,7% khi qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n \u1edf ch\u00e2n trang.<\/p>\n\n\n\n<p>Trong khi v\u1ecb tr\u00ed \u0111\u1ea7u trong danh s\u00e1ch k\u1ebft qu\u1ea3 t\u1ef1 nhi\u00ean (first organic listing) tr\u1ea3 v\u1ec1 b\u1ecb \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c trong t\u1ea5t c\u1ea3 c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o, ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a trang SERP b\u1ecb \u1ea3nh h\u01b0\u1edbng \u00edt h\u01a1n ph\u1ea7n n\u00e0o gi\u00fap ch\u00fang ta y\u00ean t\u00e2m.<\/p>\n\n\n\n<p>So v\u1edbi v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean, <strong>CTR t\u1ef1 nhi\u00ean c\u1ee7a website n\u1eb1m \u1edf v\u1ecb tr\u00ed th\u1ee9 hai trong trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u0103ng 64,3% khi qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n \u1edf c\u1ed9t ph\u1ea3i, v\u00e0 24,1% khi qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n \u1edf ch\u00e2n trang<\/strong>.<\/p>\n\n\n\n<p>Khi qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n \u1edf \u0111\u1ea7u trang, trang \u0111\u1ea7u ti\u00ean c\u1ee7a k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm chi\u1ebfm 39,9% t\u1ef7 l\u1ec7 click t\u1ef1 nhi\u00ean, Khi qu\u1ea3ng c\u00e1o ch\u1ec9 xu\u1ea5t hi\u1ec7n \u1edf c\u1ed9t ph\u1ea3i, CTR t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3 t\u1edbi 64%. T\u1ef7 l\u1ec7 CTR t\u1ef1 nhi\u00ean cao nh\u1ea5t (57,9%) \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y khi c\u00e1c qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n ch\u1ec9 \u1edf v\u1ecb tr\u00ed ch\u00e2n trang. (<em>Ch\u00fa th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u1ecbch: hai c\u00e2u n\u00e0y \u0111\u00e1 nhau, v\u00ec 64% m\u1edbi l\u00e0 gi\u00e1 tr\u1ecb l\u1edbn nh\u1ea5t, t\u1ee9c l\u00e0 qu\u1ea3ng c\u00e1o ch\u1ec9 xu\u1ea5t hi\u1ec7n \u1edf c\u1ed9t ph\u1ea3i m\u1edbi cho t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t cao nh\u1ea5t l\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean<\/em>).<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Li\u1ec7u s\u1ed1 l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb t\u1ea1i v\u1ecb tr\u00ed \u0111\u1ea7u c\u1ee7a trang k\u1ebft qu\u1ea3 c\u00f3 b\u1ea5t k\u1ef3 \u1ea3nh h\u01b0\u1edfng n\u00e0o l\u00ean CTR t\u1ef1 nhi\u00ean?<\/h2>\n\n\n\n<p>Xem x\u00e9t k\u1ef9 h\u01a1n c\u00e1c trang c\u00f3 qu\u1ea3ng c\u00e1o \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u, ch\u00fang t\u00f4i ph\u00e1t hi\u1ec7n ra r\u1eb1ng c\u00e0ng c\u00f3 nhi\u1ec1u qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u c\u1ee7a trang, n\u00f3 c\u00e0ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn h\u01a1n l\u00ean CTR c\u1ee7a v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean. N\u1ebfu ch\u1ec9 c\u00f3 m\u1ed9t qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb, CTR cho v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean th\u1ef1c s\u1ef1 t\u0103ng l\u00ean 13,2% ch\u1ee9 kh\u00f4ng gi\u1ea3m \u0111i, nh\u01b0ng khi c\u00f3 hai v\u00e0 ba qu\u1ea3ng c\u00e1o CTR c\u1ee7a v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean gi\u1ea3m l\u1ea7n l\u01b0\u1ee3t l\u00e0 43,7% v\u00e0 63,6%.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>T\u00f4i \u0111o\u00e1n l\u00e0 vi\u1ec7c th\u1ea5y ch\u1ec9 m\u1ed9t qu\u1ea3ng c\u00e1o v\u1edbi bi\u1ec3u t\u01b0\u1ee3ng m\u00e0u v\u00e0ng c\u00f3 th\u1ec3 l\u00e0m cho k\u1ebft qu\u1ea3 kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n tr\u00f4ng c\u00f3 v\u1ebb t\u1ef1 nhi\u00ean v\u00e0 \u0111\u00e1ng tin c\u1eady h\u01a1n, v\u00e0 v\u00ec v\u1eady n\u00e2ng CTR l\u00ean so v\u1edbi c\u00e1c k\u1ebft qu\u1ea3 kh\u00f4ng hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o, nh\u01b0ng khi th\u00eam m\u1ed9t ho\u1eb7c hai qu\u1ea3ng c\u00e1o s\u1ebd l\u00e0m gi\u1ea3m hi\u1ec7u \u1ee9ng n\u00e0y b\u1eb1ng c\u00e1ch \u0111\u1ea9y c\u00e1c k\u1ebft qu\u1ea3 kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n xu\u1ed1ng b\u00ean d\u01b0\u1edbi trang, ho\u1eb7c \u00e9p ng\u01b0\u1eddi d\u00f9ng <a href=\"https:\/\/kiencang.net\/cuon-trang-web-va-su-chu-y\/\">ph\u1ea3i cu\u1ed9n chu\u1ed9t xu\u1ed1ng<\/a> \u0111\u1ec3 th\u1ea5y c\u00e1c k\u1ebft qu\u1ea3 kh\u00e1c.<\/p><p>&#8211; Graham Charlton, Econsultancy<\/p><\/blockquote>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/so-luong-quang-cao-o-vi-tri-dau-tien.png\"><img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"448\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/so-luong-quang-cao-o-vi-tri-dau-tien.png\" alt=\"s\u1ed1 l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean\" class=\"wp-image-6503\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/so-luong-quang-cao-o-vi-tri-dau-tien.png 972w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/so-luong-quang-cao-o-vi-tri-dau-tien-300x138.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/so-luong-quang-cao-o-vi-tri-dau-tien-768x354.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/so-luong-quang-cao-o-vi-tri-dau-tien-585x270.png 585w\" sizes=\"(max-width: 972px) 100vw, 972px\" \/><\/a><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>M\u1ed9t s\u1ed1 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o v\u00e0 h\u1ed9p tr\u1ea3 l\u1eddi tr\u01b0\u1edbc c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean. M\u1ed9t v\u00ed d\u1ee5 l\u00e0 khi b\u1ea1n t\u00ecm ki\u1ebfm cho t\u1eeb kh\u00f3a &#8220;<em>dropbox max file size<\/em>&#8220;. H\u1ed9p tr\u1ea3 l\u1eddi xu\u1ea5t hi\u1ec7n c\u00f3 th\u1ec3 l\u00e0 l\u1eddi gi\u1ea3i th\u00edch cho hi\u1ec7n t\u01b0\u1ee3ng b\u1ea5t th\u01b0\u1eddng n\u00e0y.<\/p><p>&#8211; Tom Anthony, Distilled<\/p><\/blockquote>\n\n\n\n<p>\u0110\u00e1ng ng\u1ea1c nhi\u00ean, m\u1eb7c cho s\u1ed1 l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u c\u1ee7a trang, \u1ea3nh h\u01b0\u1edfng c\u1ee7a ch\u00fang l\u00fac n\u00e0o c\u0169ng t\u00edch c\u1ef1c cho CTR t\u1ef1 nhi\u00ean c\u1ee7a ph\u1ea7n b\u00ean d\u01b0\u1edbi m\u00e0n h\u00ecnh \u0111\u1ea7u ti\u00ean: 44,6% CTR t\u0103ng l\u00ean n\u1ebfu c\u00f3 m\u1ed9t qu\u1ea3ng c\u00e1o \u1edf \u0111\u1ea7u, 34,8% t\u0103ng n\u1ebfu c\u00f3 hai qu\u1ea3ng c\u00e1o \u1edf \u0111\u1ea7u, v\u00e0 ch\u1ec9 6,7% t\u0103ng n\u1ebfu c\u00f3 ba qu\u1ea3ng c\u00e1o \u1edf \u0111\u1ea7u.<\/p>\n\n\n\n<p>Do \u0111\u00f3, trang k\u1ebft qu\u1ea3 \u0111\u1ea7u ti\u00ean chi\u1ebfm 56,8% s\u1ed1 nh\u1ea5p chu\u1ed9t n\u1ebfu ch\u1ec9 c\u00f3 m\u1ed9t qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb, 41,5% nh\u1ea5p chu\u1ed9t v\u1edbi hai qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb v\u00e0 29,1% nh\u1ea5p chu\u1ed9t khi c\u00f3 ba qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>\u0110\u1ec3 t\u00f3m t\u1eaft l\u1ea1i, b\u00ean d\u01b0\u1edbi l\u00e0 b\u1ea3ng c\u00e1c gi\u00e1 tr\u1ecb m\u00f4 t\u1ea3 \u1ea3nh h\u01b0\u1edfng c\u1ee7a qu\u1ea3ng c\u00e1o l\u00ean CTR c\u1ee7a k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean cho trang \u0111\u1ea7u v\u00e0 cho k\u1ebft qu\u1ea3 \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean trong danh s\u00e1ch:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>&nbsp;<\/td><td><strong>CTR c\u1ee7a v\u1ecb tr\u00ed s\u1ed1 1<\/strong><\/td><td><strong>CTR thay \u0111\u1ed5i<\/strong><\/td><td><strong>CTR c\u1ee7a trang 1<\/strong><\/td><td><strong>CTR thay \u0111\u1ed5i<\/strong><\/td><\/tr><tr><td><strong>Kh\u00f4ng c\u00f3 qu\u1ea3ng c\u00e1o<\/strong><\/td><td>25,74%<\/td><td><strong>&#8211;<\/strong><\/td><td>50,09%<\/td><td><strong>&#8211;<\/strong><\/td><\/tr><tr><td><strong>C\u00f3 qu\u1ea3ng c\u00e1o<\/strong><\/td><td>17,9%<\/td><td><strong>-30,46%<\/strong><\/td><td>44,1%<\/td><td><strong>-11,96%<\/strong><\/td><\/tr><tr><td><strong>Qu\u1ea3ng c\u00e1o \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u<\/strong><\/td><td>16,94%<\/td><td><strong>-34,19%<\/strong><\/td><td>39,9%<\/td><td><strong>-20,34%<\/strong><\/td><\/tr><tr><td><strong>Qu\u1ea3ng c\u00e1o \u1edf c\u1ed9t ph\u1ea3i<\/strong><\/td><td>20,44%<\/td><td><strong>-20,59%<\/strong><\/td><td>64,03%<\/td><td><strong>+27,83%<\/strong><\/td><\/tr><tr><td><strong>Qu\u1ea3ng c\u00e1o \u1edf ch\u00e2n trang<\/strong><\/td><td>22,98%<\/td><td><strong>-10,72%<\/strong><\/td><td>57,88%<\/td><td><strong>+15,55%<\/strong><\/td><\/tr><tr><td><strong>C\u00f3 1 qu\u1ea3ng c\u00e1o \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u<\/strong><\/td><td>29,14%<\/td><td><strong>+13,21%<\/strong><\/td><td>56,8%<\/td><td><strong>+13,4%<\/strong><\/td><\/tr><tr><td><strong>C\u00f3 2 qu\u1ea3ng c\u00e1o \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u<\/strong><\/td><td>14,5%<\/td><td><strong>-43,67%<\/strong><\/td><td>41,54%<\/td><td><strong>-17,07%<\/strong><\/td><\/tr><tr><td><strong>C\u00f3 3 qu\u1ea3ng c\u00e1o \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u<\/strong><\/td><td>9,36%<\/td><td><strong>-63,64%<\/strong><\/td><td>29,13%<\/td><td><strong>-41,84%<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><em>(D\u1ecbch t\u1eeb b\u00e0i vi\u1ebft How Ads Influence Organic Click-Through Rate On Google &#8211; T\u00e1c gi\u1ea3: Phillip Petrescu &#8211; Website: Search Engine Land)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u00e0i l\u1eddi c\u1ee7a ng\u01b0\u1eddi d\u1ecbch: qu\u1ea3ng c\u00e1o l\u00e0m suy gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng click v\u00e0o c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean, \u0111i\u1ec1u n\u00e0y l\u00e0 ch\u1eafc ch\u1eafn. 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