{"id":6479,"date":"2022-01-17T07:35:00","date_gmt":"2022-01-17T00:35:00","guid":{"rendered":"https:\/\/kiencang.net\/?p=6479"},"modified":"2022-08-19T18:37:31","modified_gmt":"2022-08-19T11:37:31","slug":"so-sanh-ty-le-click-vi-tri-google","status":"publish","type":"post","link":"https:\/\/kiencang.net\/so-sanh-ty-le-click-vi-tri-google\/","title":{"rendered":"So s\u00e1nh t\u1ef7 l\u1ec7 click v\u00e0o c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm tr\u00ean Google &#8211; t\u00ednh theo v\u1ecb tr\u00ed tr\u00ean b\u1ea3ng x\u1ebfp h\u1ea1ng"},"content":{"rendered":"\n<p>Nghi\u00ean c\u1ee9u t\u1ef7 l\u1ec7 click ti\u1ebft l\u1ed9 t\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00e1c v\u1ecb tr\u00ed 1, 2 v\u00e0 3 tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google.<\/p>\n\n\n\n<p>B\u1ea1n th\u01b0\u1eddng nghe th\u1ea5y c\u00e1c \u00f4ng ch\u1ee7 c\u00f4ng ty n\u00f3i r\u1eb1ng &#8220;T\u00f4i mu\u1ed1n \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean&#8221; cho t\u1eeb kh\u00f3a h\u1ecd nh\u1eafm \u0111\u1ebfn. M\u1eb7c d\u00f9 \u0111i\u1ec1u n\u00e0y l\u00e0 hy v\u1ecdng kh\u00f4ng th\u1ef1c t\u1ebf, h\u1ecd \u0111\u00e3 \u0111\u00fang khi n\u00f3i nh\u01b0 v\u1eady b\u1edfi v\u00ec h\u1ecd nh\u1eadn ra r\u1eb1ng t\u1ef7 l\u1ec7 click c\u1ee7a c\u00e1c v\u1ecb tr\u00ed \u0111\u1ee9ng \u0111\u1ea7u cao h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n\n\n\n<p>Nghi\u00ean c\u1ee9u cho bi\u1ebft t\u1ef7 l\u1ec7 click trung b\u00ecnh t\u00ednh theo v\u1ecb tr\u00ed tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm (SERPs) r\u1ea5t h\u1eefu d\u1ee5ng b\u1edfi v\u00ec ch\u00fang c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o SEO, b\u1ea1n c\u00f3 th\u1ec3 \u01b0\u1edbc t\u00ednh \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 gia t\u0103ng l\u01b0\u1ee3t gh\u00e9 th\u0103m trang web v\u1edbi th\u1ee9 h\u1ea1ng c\u1ea3i thi\u1ec7n khi th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch c\u00e1c t\u1eeb kh\u00f3a gi\u00fap c\u1ea3i thi\u1ec7n SEO, s\u1eed d\u1ee5ng d\u1eef li\u1ec7u truy v\u1ea5n t\u1eeb <a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noreferrer noopener\">Google Search Console<\/a> ch\u1eb3ng h\u1ea1n.<\/p>\n\n\n\n<p>Ngu\u1ed3n th\u00f4ng tin m\u1edf t\u1ed1t nh\u1ea5t cho d\u1eef li\u1ec7u n\u00e0y \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i l\u00e0 c\u1ee7a <a href=\"https:\/\/www.advancedwebranking.com\/cloud\/ctrstudy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nghi\u00ean c\u1ee9u CTR t\u1ef1 nhi\u00ean do Advanced Web Ranking<\/a>&nbsp;ph\u00e1t h\u00e0nh m\u00e0 ch\u00fang t\u00f4i s\u1ebd s\u1eed d\u1ee5ng \u0111\u1ec3 chia s\u1ebb \u1edf \u0111\u00e2y, v\u00e0 b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 ki\u1ec3m tra c\u00e1c ph\u00e2n t\u00edch CTR kh\u00e1c h\u1ecd cung c\u1ea5p. D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c n\u00f3i \u1edf \u0111\u00e2y l\u00e0 t\u1eeb th\u00e1ng B\u1ea3y, n\u0103m 2016 &#8211; c\u1eadp nh\u1eadt m\u1edbi nh\u1ea5t t\u1eeb nghi\u00ean c\u1ee9u. Ch\u00fang t\u00f4i s\u1ebd xem x\u00e9t 3 v\u00ed d\u1ee5 v\u1ec1 c\u00e1ch CTR thay \u0111\u1ed5i ph\u1ee5 thu\u1ed9c v\u00e0o v\u1ecb tr\u00ed v\u00e0 trong \u00fd \u0111\u1ecbnh kh\u00e1c nhau c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d72dce39a\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d72dce39a\"  type=\"checkbox\" id=\"item-6577d72dce39a\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/so-sanh-ty-le-click-vi-tri-google\/#1_CTR_tu_nhien_tren_SERP_cua_tu_khoa_Thuong_hieu_va_Khong-phai-thuong-hieu\" title=\"1. CTR t\u1ef1 nhi\u00ean tr\u00ean SERP c\u1ee7a t\u1eeb kh\u00f3a Th\u01b0\u01a1ng hi\u1ec7u v\u00e0 Kh\u00f4ng-ph\u1ea3i-th\u01b0\u01a1ng-hi\u1ec7u\">1. CTR t\u1ef1 nhi\u00ean tr\u00ean SERP c\u1ee7a t\u1eeb kh\u00f3a Th\u01b0\u01a1ng hi\u1ec7u v\u00e0 Kh\u00f4ng-ph\u1ea3i-th\u01b0\u01a1ng-hi\u1ec7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/so-sanh-ty-le-click-vi-tri-google\/#2_CTR_tu_nhien_tren_SERP_cho_cac_tu_khoa_duoi_dai_va_chung_chung\" title=\"2. CTR t\u1ef1 nhi\u00ean tr\u00ean SERP cho c\u00e1c t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i v\u00e0 chung chung\">2. CTR t\u1ef1 nhi\u00ean tr\u00ean SERP cho c\u00e1c t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i v\u00e0 chung chung<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/so-sanh-ty-le-click-vi-tri-google\/#3_CTR_tu_nhien_tren_SERP_dua_tren_cac_kieu_muc_dich_khac_nhau\" title=\"3. CTR t\u1ef1 nhi\u00ean tr\u00ean SERP d\u1ef1a tr\u00ean c\u00e1c ki\u1ec3u m\u1ee5c \u0111\u00edch kh\u00e1c nhau\">3. CTR t\u1ef1 nhi\u00ean tr\u00ean SERP d\u1ef1a tr\u00ean c\u00e1c ki\u1ec3u m\u1ee5c \u0111\u00edch kh\u00e1c nhau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/so-sanh-ty-le-click-vi-tri-google\/#4_CTR_tu_nhien_tren_SERP_o_di_dong_va_may_tinh_de_ban\" title=\"4. CTR t\u1ef1 nhi\u00ean tr\u00ean SERP \u1edf di \u0111\u1ed9ng v\u00e0 m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n\">4. CTR t\u1ef1 nhi\u00ean tr\u00ean SERP \u1edf di \u0111\u1ed9ng v\u00e0 m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/so-sanh-ty-le-click-vi-tri-google\/#5_Ty_le_click_cu_the_21_vi_tri_dau_tien_tren_Google_vao_thang_10_2017\" title=\"5. T\u1ef7 l\u1ec7 click c\u1ee5 th\u1ec3 21 v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean tr\u00ean Google v\u00e0o th\u00e1ng 10, 2017\">5. T\u1ef7 l\u1ec7 click c\u1ee5 th\u1ec3 21 v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean tr\u00ean Google v\u00e0o th\u00e1ng 10, 2017<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kiencang.net\/so-sanh-ty-le-click-vi-tri-google\/#Cac_nghien_cuu_truoc_day_ve_CTR_tu_nhien_theo_vi_tri_tren_SERP\" title=\"C\u00e1c nghi\u00ean c\u1ee9u tr\u01b0\u1edbc \u0111\u00e2y v\u1ec1 CTR t\u1ef1 nhi\u00ean theo v\u1ecb tr\u00ed tr\u00ean SERP\">C\u00e1c nghi\u00ean c\u1ee9u tr\u01b0\u1edbc \u0111\u00e2y v\u1ec1 CTR t\u1ef1 nhi\u00ean theo v\u1ecb tr\u00ed tr\u00ean SERP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kiencang.net\/so-sanh-ty-le-click-vi-tri-google\/#Ty_le_click_cho_tu_khoa_thuong_hieu_va_khong_phai_thuong_hieu\" title=\"T\u1ef7 l\u1ec7 click cho t\u1eeb kh\u00f3a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00f4ng ph\u1ea3i th\u01b0\u01a1ng hi\u1ec7u\">T\u1ef7 l\u1ec7 click cho t\u1eeb kh\u00f3a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00f4ng ph\u1ea3i th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/kiencang.net\/so-sanh-ty-le-click-vi-tri-google\/#Ty_le_nhap_chuot_theo_nganh_cu_the\" title=\"T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t theo ng\u00e0nh c\u1ee5 th\u1ec3\">T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t theo ng\u00e0nh c\u1ee5 th\u1ec3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/kiencang.net\/so-sanh-ty-le-click-vi-tri-google\/#Thi_phan_cua_click_tim_kiem_tra_tien_va_tu_nhien\" title=\"Th\u1ecb ph\u1ea7n c\u1ee7a click t\u00ecm ki\u1ebfm tr\u1ea3 ti\u1ec1n v\u00e0 t\u1ef1 nhi\u00ean\">Th\u1ecb ph\u1ea7n c\u1ee7a click t\u00ecm ki\u1ebfm tr\u1ea3 ti\u1ec1n v\u00e0 t\u1ef1 nhi\u00ean<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/kiencang.net\/so-sanh-ty-le-click-vi-tri-google\/#Ai_click_vao_quang_cao\" title=\"Ai click v\u00e0o qu\u1ea3ng c\u00e1o\">Ai click v\u00e0o qu\u1ea3ng c\u00e1o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/kiencang.net\/so-sanh-ty-le-click-vi-tri-google\/#Phuong_phap_nghien_cuu\" title=\"Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u\">Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_CTR_tu_nhien_tren_SERP_cua_tu_khoa_Thuong_hieu_va_Khong-phai-thuong-hieu\"><\/span>1. CTR t\u1ef1 nhi\u00ean tr\u00ean SERP c\u1ee7a t\u1eeb kh\u00f3a Th\u01b0\u01a1ng hi\u1ec7u v\u00e0 Kh\u00f4ng-ph\u1ea3i-th\u01b0\u01a1ng-hi\u1ec7u<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft r\u1eb1ng t\u1ef7 l\u1ec7 click cho t\u1eeb kh\u00f3a th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c t\u1eeb kh\u00f3a \u0111i\u1ec1u h\u01b0\u1edbng cao h\u01a1n so v\u1edbi ph\u1ea7n c\u00f2n l\u1ea1i &#8211; \u0111\u01b0\u1eddng cong m\u00e0u xanh cho th\u1ea5y \u0111i\u1ec1u \u0111\u00f3 kh\u00e1 r\u00f5.<\/p>\n\n\n\n<p>\u0110\u01b0\u1eddng cong m\u00e0u \u0111\u1ecf l\u00e0 c\u00e1i th\u00fa v\u1ecb nh\u1ea5t d\u01b0\u1edbi quan \u0111i\u1ec3m c\u1ee7a ng\u01b0\u1eddi l\u00e0m SEO. N\u00f3 cho th\u1ea5y gi\u00e1 tr\u1ecb r\u00f5 r\u00e0ng c\u1ee7a vi\u1ec7c \u1edf trong Top3 v\u1edbi CTR t\u1eeb 30% \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean t\u1edbi 12% \u1edf v\u1ecb tr\u00ed th\u1ee9 ba. \u1ede c\u00e1c v\u1ecb tr\u00ed th\u1ea5p h\u01a1n t\u1eeb 9 \u0111\u1ebfn 10, CTR t\u1ee5t xu\u1ed1ng gi\u00e1 tr\u1ecb r\u1ea5t nh\u1ecf, ch\u1ec9 c\u00f2n d\u01b0\u1edbi 2%.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-click-thuong-hieu-khong-thuong-hieu.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1351\" height=\"481\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-click-thuong-hieu-khong-thuong-hieu.png\" alt=\"t\u1ef7 l\u1ec7 click th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00f4ng th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-6480\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-click-thuong-hieu-khong-thuong-hieu.png 1351w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-click-thuong-hieu-khong-thuong-hieu-300x107.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-click-thuong-hieu-khong-thuong-hieu-768x273.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-click-thuong-hieu-khong-thuong-hieu-1024x365.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-click-thuong-hieu-khong-thuong-hieu-1170x417.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-click-thuong-hieu-khong-thuong-hieu-585x208.png 585w\" sizes=\"(max-width: 1351px) 100vw, 1351px\" \/><\/a><\/figure><\/div>\n\n\n<p>\u1ede \u0111\u00e2y CTR th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn b\u1edfi AWR theo ti\u00eau ch\u00ed khi m\u1ed9t ph\u1ea7n c\u1ee7a chu\u1ed7i t\u00ean mi\u1ec1n xu\u1ea5t hi\u1ec7n trong truy v\u1ea5n t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>V\u00ec th\u1eddi \u0111i\u1ec3m n\u00e0y l\u00e0 th\u00e1ng 11, n\u0103m 2017, t\u1ee9c l\u00e0 sau b\u00e0i g\u1ed1c ti\u1ebfng Anh h\u01a1n m\u1ed9t n\u0103m n\u00ean s\u1ed1 li\u1ec7u t\u01b0\u01a1ng \u0111\u1ed1i c\u0169 r\u1ed3i, nh\u01b0ng may m\u1eafn l\u00e0 d\u1eef li\u1ec7u c\u1ee7a AWR \u1edf d\u1ea1ng m\u1edf n\u00ean ng\u01b0\u1eddi d\u1ecbch mu\u1ed1n c\u1eadp nh\u1eadt th\u00eam d\u1eef li\u1ec7u m\u1edbi nh\u1ea5t t\u1eeb h\u1ecd. D\u1eef li\u1ec7u h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c v\u00e0o th\u00e1ng 10, 2017:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/khong-thuong-hieu-2017.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1339\" height=\"563\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/khong-thuong-hieu-2017.png\" alt=\"t\u1eeb kh\u00f3a kh\u00f4ng th\u01b0\u01a1ng hi\u1ec7u 2017\" class=\"wp-image-6490\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/khong-thuong-hieu-2017.png 1339w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/khong-thuong-hieu-2017-300x126.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/khong-thuong-hieu-2017-768x323.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/khong-thuong-hieu-2017-1024x431.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/khong-thuong-hieu-2017-1170x492.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/khong-thuong-hieu-2017-585x246.png 585w\" sizes=\"(max-width: 1339px) 100vw, 1339px\" \/><\/a><\/figure><\/div>\n\n\n<p>Nh\u01b0 v\u1eady so v\u1edbi c\u00e1ch \u0111\u00e2y h\u01a1n 1 n\u0103m th\u00ec c\u1ea3 t\u00ecm ki\u1ebfm th\u01b0\u01a1ng hi\u1ec7u l\u1eabn kh\u00f4ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u c\u00f3 s\u1ef1 s\u1ee5t gi\u1ea3m t\u1ef7 l\u1ec7 \u0111\u00e1ng k\u1ec3 \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean.<\/p>\n\n\n\n<p>Ch\u00fang ta b\u00e0n ti\u1ebfp v\u1ec1 c\u00e1c truy v\u1ea5n kh\u00f4ng ph\u1ea3i th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>D\u1eef li\u1ec7u m\u1edbi nh\u1ea5t cho th\u1ea5y 3 v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u chi\u1ebfm g\u1ea7n 52% l\u01b0\u1ee3ng click.<\/p>\n\n\n\n<p>3 v\u1ecb tr\u00ed cu\u1ed1i c\u00f9ng chi\u1ebfm kho\u1ea3ng 4,3% l\u01b0\u1ee3ng click. T\u1ee9c l\u00e0 ch\u00eanh l\u1ec7ch so v\u1edbi nh\u00f3m \u0111\u1ea7u t\u1edbi 10 l\u1ea7n.<\/p>\n\n\n\n<p>N\u1ebfu trang web b\u1ea1n th\u01b0\u1eddng n\u1eb1m gi\u1eefa b\u1ea3ng x\u1ebfp h\u1ea1ng (v\u1ecb tr\u00ed th\u1ee9 5 c\u00f3 t\u1ef7 l\u1ec7 4,4%) th\u00ec s\u1ed1 l\u01b0\u1ee3ng click n\u00f3 nh\u1eadn \u0111\u01b0\u1ee3c k\u00e9m kho\u1ea3ng g\u1ea7n 7 l\u1ea7n so v\u1edbi v\u1ecb tr\u00ed \u0111\u1ea7u, k\u00e9m h\u01a1n 3 l\u1ea7n so v\u1edbi v\u1ecb tr\u00ed s\u1ed1 hai, v\u00e0 k\u00e9m h\u01a1n 2 l\u1ea7n so v\u1edbi v\u1ecb tr\u00ed s\u1ed1 ba.<\/p>\n\n\n\n<p>V\u1edbi nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m SEO l\u1ecdt v\u00e0o Top10 \u0111\u00e3 l\u00e0 h\u00e0nh tr\u00ecnh kh\u00f4ng \u0111\u01a1n gi\u1ea3n, nh\u01b0ng d\u1eef li\u1ec7u \u1edf tr\u00ean l\u00e0m t\u00f4i c\u00f3 \u00fd t\u01b0\u1edfng th\u1ebf n\u00e0y:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Thay v\u00ec \u0111\u1ed5 m\u1ed3 h\u00f4i s\u00f4i n\u01b0\u1edbc m\u1eaft t\u00ecm c\u00e1ch l\u1ecdt v\u00e0o Top10 cho t\u1eeb kh\u00f3a kh\u00e1c, c\u00f3 th\u1ec3 vi\u1ec7c \u0111\u1ea7u t\u1eeb c\u00f4ng s\u1ee9c v\u00e0o vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a h\u01a1n n\u1eefa c\u00e1c trang \u0111ang \u1edf trong Top10 \u0111\u1ec3 n\u00f3 c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u1eeb v\u1ecb tr\u00ed th\u1ea5p l\u00ean v\u1ecb tr\u00ed cao s\u1ebd \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 h\u01a1n. \u0110\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi c\u00e1c t\u1eeb kh\u00f3a c\u00f3 <a href=\"https:\/\/kiencang.net\/khoi-luong-tim-kiem-cua-tu-khoa\/\">kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm<\/a> t\u1eeb trung b\u00ecnh \u0111\u1ebfn l\u1edbn.<\/p><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_CTR_tu_nhien_tren_SERP_cho_cac_tu_khoa_duoi_dai_va_chung_chung\"><\/span>2. CTR t\u1ef1 nhi\u00ean tr\u00ean SERP cho c\u00e1c t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i v\u00e0 chung chung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u00e1c t\u00ecm ki\u1ebfm chung chung th\u01b0\u1eddng c\u00f3 1 ho\u1eb7c 2 t\u1eeb kh\u00f3a. C\u00e1c <a href=\"https:\/\/kiencang.net\/tu-khoa-duoi-dai\/\">t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i<\/a> th\u01b0\u1eddng c\u00f3 4 t\u1eeb kh\u00f3a tr\u1edf l\u00ean. Bi\u1ec3u \u0111\u1ed3 b\u00ean d\u01b0\u1edbi cho th\u1ea5y m\u1eabu suy gi\u1ea3m t\u01b0\u01a1ng t\u1ef1 v\u1edbi bi\u1ec3u \u0111\u1ed3 \u0111\u1ea7u, nh\u01b0ng v\u1edbi c\u00e1c t\u1eeb kh\u00f3a d\u00e0i, CTR cao h\u01a1n t\u1eeb 3 &#8211; 5% theo v\u1ecb tr\u00ed. Th\u00f4ng th\u01b0\u1eddng \u0111i\u1ec1u n\u00e0y l\u00e0 do c\u00e1c t\u00ecm ki\u1ebfm v\u1edbi t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i c\u00f3 \u00edt qu\u1ea3ng c\u00e1o h\u01a1n v\u00e0 c\u1ea1nh tranh \u00edt h\u01a1n. N\u00f3 cho th\u1ea5y l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c nh\u1eafm \u0111\u1ebfn c\u00e1c t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i.<\/p>\n\n\n\n<p>\u0110\u1ecdc b\u00e0i vi\u1ebft sau n\u1ebfu b\u1ea1n mu\u1ed1n hi\u1ec3u r\u00f5 h\u01a1n <a href=\"https:\/\/kiencang.net\/tu-khoa-dai-ngan\/\">m\u1ed1i quan h\u1ec7 gi\u1eefa t\u1eeb kh\u00f3a d\u00e0i, t\u1eeb kh\u00f3a ng\u1eafn v\u00e0 t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i<\/a> l\u00e0 nh\u01b0 th\u1ebf n\u00e0o, v\u00ec kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o t\u1eeb kh\u00f3a d\u00e0i c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi t\u1eeb kho\u00e1i \u0111u\u00f4i d\u00e0i.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-click-theo-tu-khoa.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1407\" height=\"487\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-click-theo-tu-khoa.png\" alt=\"t\u1ef7 l\u1ec7 click theo \u0111\u1ed9 d\u00e0i t\u1eeb kh\u00f3a\" class=\"wp-image-6481\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-click-theo-tu-khoa.png 1407w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-click-theo-tu-khoa-300x104.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-click-theo-tu-khoa-768x266.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-click-theo-tu-khoa-1024x354.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-click-theo-tu-khoa-1170x405.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-click-theo-tu-khoa-585x202.png 585w\" sizes=\"(max-width: 1407px) 100vw, 1407px\" \/><\/a><\/figure><\/div>\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_CTR_tu_nhien_tren_SERP_dua_tren_cac_kieu_muc_dich_khac_nhau\"><\/span>3. CTR t\u1ef1 nhi\u00ean tr\u00ean SERP d\u1ef1a tr\u00ean c\u00e1c ki\u1ec3u m\u1ee5c \u0111\u00edch kh\u00e1c nhau<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ch\u00fang ta th\u1ea5y s\u1ef1 suy gi\u1ea3m t\u01b0\u01a1ng t\u1ef1 \u1edf \u0111\u00e2y, nh\u01b0ng c\u00e1c ch\u1ec9 s\u1ed1 l\u00e0 th\u1ea5p nh\u1ea5t v\u1edbi m\u1ee5c \u0111\u00edch t\u00ecm ki\u1ebfm h\u01b0\u1edbng \u0111\u1ebfn th\u01b0\u01a1ng m\u1ea1i (commerical) v\u00e0 \u0111\u1ecba \u0111i\u1ec3m (location), l\u00e0 nh\u1eefng c\u00e1i th\u01b0\u1eddng c\u00f3 c\u1ea1nh tranh cao t\u1eeb click AdWords v\u00e0 c\u00e1c t\u00ednh n\u0103ng kh\u00e1c tr\u00ean SERP nh\u01b0 b\u1ea3n \u0111\u1ed3 cho t\u00ecm ki\u1ebfm \u0111\u1ecba \u0111i\u1ec3m.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/CTR-tim-kiem-theo-y-dinh.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1418\" height=\"555\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/CTR-tim-kiem-theo-y-dinh.png\" alt=\"CTR t\u00ecm ki\u1ebfm theo \u00fd \u0111\u1ecbnh\" class=\"wp-image-6482\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/CTR-tim-kiem-theo-y-dinh.png 1418w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/CTR-tim-kiem-theo-y-dinh-300x117.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/CTR-tim-kiem-theo-y-dinh-768x301.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/CTR-tim-kiem-theo-y-dinh-1024x401.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/CTR-tim-kiem-theo-y-dinh-1170x458.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/CTR-tim-kiem-theo-y-dinh-585x229.png 585w\" sizes=\"(max-width: 1418px) 100vw, 1418px\" \/><\/a><\/figure><\/div>\n\n\n<p>C\u00e1c ki\u1ec3u m\u1ee5c \u0111\u00edch t\u00ecm ki\u1ebfm kh\u00e1c nhau \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a b\u1edfi c\u00e1c t\u1eeb kh\u00f3a b\u00ean trong truy v\u1ea5n t\u00ecm ki\u1ebfm:<\/p>\n\n\n\n<ul><li>\u00dd \u0111\u1ecbnh th\u01b0\u01a1ng m\u1ea1i (commercial intent) &#8211; mua, \u0111\u1eb7t h\u00e0ng, gi\u00e1 r\u1ebb, gi\u00e1 c\u1ea3, v\u00e2n v\u00e2n.<\/li><li>\u00dd \u0111\u1ecbnh tra c\u1ee9u th\u00f4ng tin (information intent) &#8211; c\u00e1i g\u00ec, khi n\u00e0o, \u1edf \u0111\u00e2u, nh\u01b0 th\u1ebf n\u00e0o, c\u1eeda h\u00e0ng, kh\u00e1ch s\u1ea1n, chuy\u1ebfn bay, tin t\u1ee9c, v\u00e2n v\u00e2n.<\/li><li>\u00dd \u0111\u1ecbnh t\u00ecm \u0111\u1ecba \u0111i\u1ec3m (location intent) &#8211; g\u1ea7n, ch\u1ed7 n\u00e0o g\u1ea7n, t\u1eeb, ch\u1ec9 \u0111\u01b0\u1eddng, s\u00e2n bay, l\u1ed9 tr\u00ecnh, b\u1ea3n \u0111\u1ed3, v\u00e2n v\u00e2n.<\/li><li>\u00dd \u0111\u1ecbnh c\u1ee5 th\u1ec3 (specific intent) &#8211; t\u1ed5ng c\u00e1c t\u1eeb kh\u00f3a v\u1edbi c\u1ea3 ba \u00fd \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 \u1edf tr\u00ean.<\/li><\/ul>\n\n\n\n<p>V\u1edbi tra c\u1ee9u th\u00f4ng tin th\u00ec ba v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u chi\u1ebfm kho\u1ea3ng 77% l\u01b0\u1ee3ng click, c\u00f2n v\u1edbi t\u00ecm ki\u1ebfm th\u01b0\u01a1ng m\u1ea1i l\u00e0 g\u1ea7n 50%; ch\u00eanh l\u1ec7ch kho\u1ea3ng 1,5 l\u1ea7n<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_CTR_tu_nhien_tren_SERP_o_di_dong_va_may_tinh_de_ban\"><\/span>4. CTR t\u1ef1 nhi\u00ean tr\u00ean SERP \u1edf di \u0111\u1ed9ng v\u00e0 m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>CTR tr\u00ean m\u00e1y t\u00ednh l\u00e0 \u0111\u01b0\u1eddng cong m\u00e0u xanh, CTR tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng l\u00e0 \u0111\u01b0\u1eddng m\u00e0u \u0111\u1ecf. S\u1ef1 kh\u00e1c bi\u1ec7t t\u1ef7 l\u1ec7 CTR l\u00e0 kh\u00e1 r\u00f5 \u1edf ba v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1ecb tr\u00ed s\u1ed1 1 (v\u1edbi tr\u00ean m\u00e1y b\u00e0n t\u1ef7 l\u1ec7 click cao h\u01a1n 1,43 l\u1ea7n).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/CTR-may-tinh-di-dong.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1312\" height=\"455\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/CTR-may-tinh-di-dong.png\" alt=\"CTR tr\u00ean m\u00e1y t\u00ednh v\u00e0 di \u0111\u1ed9ng\" class=\"wp-image-6483\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/CTR-may-tinh-di-dong.png 1312w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/CTR-may-tinh-di-dong-300x104.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/CTR-may-tinh-di-dong-768x266.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/CTR-may-tinh-di-dong-1024x355.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/CTR-may-tinh-di-dong-1170x406.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/CTR-may-tinh-di-dong-585x203.png 585w\" sizes=\"(max-width: 1312px) 100vw, 1312px\" \/><\/a><\/figure><\/div>\n\n\n<p>Ph\u1ea7n 4 n\u00e0y kh\u00f4ng c\u00f3 trong b\u00e0i vi\u1ebft g\u1ed1c, ng\u01b0\u1eddi d\u1ecbch vi\u1ebft th\u00eam v\u00e0o d\u1ef1a tr\u00ean th\u00f4ng tin g\u1ed1c t\u1eeb nghi\u00ean c\u1ee9a c\u1ee7a AWR (th\u00e1ng 9 n\u0103m 2017).<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Ty_le_click_cu_the_21_vi_tri_dau_tien_tren_Google_vao_thang_10_2017\"><\/span>5. T\u1ef7 l\u1ec7 click c\u1ee5 th\u1ec3 21 v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean tr\u00ean Google v\u00e0o th\u00e1ng 10, 2017<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 t\u1ef7 l\u1ec7 c\u1ee7a t\u1eeb kh\u00f3a kh\u00f4ng ph\u1ea3i th\u01b0\u01a1ng hi\u1ec7u, tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 d\u00e0nh ri\u00eang cho th\u1ecb tr\u01b0\u1eddng Hoa K\u1ef3:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-click-tren-di-dong.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1339\" height=\"555\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-click-tren-di-dong.png\" alt=\"t\u1ef7 l\u1ec7 click tr\u00ean di \u0111\u1ed9ng\" class=\"wp-image-6510\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-click-tren-di-dong.png 1339w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-click-tren-di-dong-300x124.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-click-tren-di-dong-768x318.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-click-tren-di-dong-1024x424.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-click-tren-di-dong-1170x485.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-click-tren-di-dong-585x242.png 585w\" sizes=\"(max-width: 1339px) 100vw, 1339px\" \/><\/a><\/figure><\/div>\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>V\u1ecb tr\u00ed<\/strong><\/td><td><strong>T\u1ef7 l\u1ec7 click<\/strong><\/td><\/tr><tr><td>#1<\/td><td>21,77<\/td><\/tr><tr><td>#2<\/td><td>13,13<\/td><\/tr><tr><td>#3<\/td><td>9,04<\/td><\/tr><tr><td>#4<\/td><td>5,88<\/td><\/tr><tr><td>#5<\/td><td>4,02<\/td><\/tr><tr><td>#6<\/td><td>2,88<\/td><\/tr><tr><td>#7<\/td><td>2,09<\/td><\/tr><tr><td>#8<\/td><td>1,58<\/td><\/tr><tr><td>#9<\/td><td>1,14<\/td><\/tr><tr><td>#10<\/td><td>0,83<\/td><\/tr><tr><td>#11<\/td><td>0,72<\/td><\/tr><tr><td>#12<\/td><td>1,2<\/td><\/tr><tr><td>#13<\/td><td>1,27<\/td><\/tr><tr><td>#14<\/td><td>1,24<\/td><\/tr><tr><td>#15<\/td><td>1,28<\/td><\/tr><tr><td>#16<\/td><td>1,15<\/td><\/tr><tr><td>#17<\/td><td>1,25<\/td><\/tr><tr><td>#18<\/td><td>1,08<\/td><\/tr><tr><td>#19<\/td><td>1,03<\/td><\/tr><tr><td>#20<\/td><td>1,12<\/td><\/tr><tr><td>#21<\/td><td>0,63<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>T\u1ed5ng k\u1ebft m\u1ed9t s\u1ed1 th\u00f4ng tin:<\/p>\n\n\n\n<ul><li>5 k\u1ebft qu\u1ea3 \u0111\u1ea7u ti\u00ean chi\u1ebfm 53,84% click<\/li><li>C\u00e1c k\u1ebft qu\u1ea3 t\u1eeb 6 \u0111\u1ebfn 10 chi\u1ebfm 8,52% click, t\u1ee9c l\u00e0 t\u1ed5ng c\u1ee7a ch\u00fang v\u1eabn k\u00e9m c\u00e1i x\u1ebfp th\u1ee9 3 c\u00f3 9,04%<\/li><li>10 k\u1ebft qu\u1ea3 c\u1ee7a trang \u0111\u1ea7u ti\u00ean chi\u1ebfm chi\u1ebfm 62,36% click<\/li><li>10 k\u1ebft qu\u1ea3 c\u1ee7a trang th\u1ee9 hai chi\u1ebfm 11,34% click, t\u1ee9c l\u00e0 k\u00e9m trang \u0111\u1ea7u ti\u00ean g\u1ea7n 6 l\u1ea7n<\/li><\/ul>\n\n\n\n<p>T\u01b0\u01a1ng t\u1ef1 \u0111\u00e2y l\u00e0 t\u1ef7 l\u1ec7 c\u1ee7a t\u1eeb kh\u00f3a kh\u00f4ng ph\u1ea3i th\u01b0\u01a1ng hi\u1ec7u, d\u00e0nh ri\u00eang cho th\u1ecb tr\u01b0\u1eddng Hoa K\u1ef3, ch\u1ec9 kh\u00e1c l\u00e0 g\u1ed9p t\u1ea5t c\u1ea3 thi\u1ebft b\u1ecb (\u0111\u1ec3 b\u00e0n, di \u0111\u1ed9ng, m\u00e1y t\u00ednh b\u1ea3ng):<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-phan-tram-tung-vi-tri.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1341\" height=\"557\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-phan-tram-tung-vi-tri.png\" alt=\"t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m t\u1eebng v\u1ecb tr\u00ed\" class=\"wp-image-6508\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-phan-tram-tung-vi-tri.png 1341w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-phan-tram-tung-vi-tri-300x125.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-phan-tram-tung-vi-tri-768x319.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-phan-tram-tung-vi-tri-1024x425.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-phan-tram-tung-vi-tri-1170x486.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-phan-tram-tung-vi-tri-585x243.png 585w\" sizes=\"(max-width: 1341px) 100vw, 1341px\" \/><\/a><\/figure><\/div>\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>V\u1ecb tr\u00ed<\/strong><\/td><td><strong>T\u1ef7 l\u1ec7 click<\/strong><\/td><\/tr><tr><td>#1<\/td><td>27,14<\/td><\/tr><tr><td>#2<\/td><td>14,98<\/td><\/tr><tr><td>#3<\/td><td>9,79<\/td><\/tr><tr><td>#4<\/td><td>6,37<\/td><\/tr><tr><td>#5<\/td><td>4,37<\/td><\/tr><tr><td>#6<\/td><td>3,13<\/td><\/tr><tr><td>#7<\/td><td>2,31<\/td><\/tr><tr><td>#8<\/td><td>1,81<\/td><\/tr><tr><td>#9<\/td><td>1,36<\/td><\/tr><tr><td>#10<\/td><td>1,04<\/td><\/tr><tr><td>#11<\/td><td>0,87<\/td><\/tr><tr><td>#12<\/td><td>0,83<\/td><\/tr><tr><td>#13<\/td><td>0,86<\/td><\/tr><tr><td>#14<\/td><td>0,82<\/td><\/tr><tr><td>#15<\/td><td>0,84<\/td><\/tr><tr><td>#16<\/td><td>0,73<\/td><\/tr><tr><td>#17<\/td><td>0,69<\/td><\/tr><tr><td>#18<\/td><td>0,64<\/td><\/tr><tr><td>#19<\/td><td>0,61<\/td><\/tr><tr><td>#20<\/td><td>0,53<\/td><\/tr><tr><td>#21<\/td><td>0,54<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>T\u1ed5ng k\u1ebft m\u1ed9t s\u1ed1 th\u00f4ng tin:<\/p>\n\n\n\n<ul><li>5 k\u1ebft qu\u1ea3 \u0111\u1ea7u ti\u00ean chi\u1ebfm 62,65% click<\/li><li>C\u00e1c k\u1ebft qu\u1ea3 t\u1eeb 6 \u0111\u1ebfn 10 chi\u1ebfm 9,65% click, t\u1ee9c l\u00e0 t\u1ed5ng c\u1ee7a ch\u00fang v\u1eabn k\u00e9m c\u00e1i x\u1ebfp th\u1ee9 3 c\u00f3 9,79%<\/li><li>10 k\u1ebft qu\u1ea3 c\u1ee7a trang \u0111\u1ea7u ti\u00ean chi\u1ebfm chi\u1ebfm 72,3% click<\/li><li>10 k\u1ebft qu\u1ea3 c\u1ee7a trang th\u1ee9 hai chi\u1ebfm 7,42% click, t\u1ee9c l\u00e0 k\u00e9m trang \u0111\u1ea7u ti\u00ean g\u1ea7n 10 l\u1ea7n<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_nghien_cuu_truoc_day_ve_CTR_tu_nhien_theo_vi_tri_tren_SERP\"><\/span>C\u00e1c nghi\u00ean c\u1ee9u tr\u01b0\u1edbc \u0111\u00e2y v\u1ec1 CTR t\u1ef1 nhi\u00ean theo v\u1ecb tr\u00ed tr\u00ean SERP<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>B\u00e0i vi\u1ebft n\u00e0y c\u1eadp nh\u1eadt t\u1eeb nghi\u00ean c\u1ee9u tr\u01b0\u1edbc, \u0111\u01b0\u1ee3c t\u00f3m t\u1eaft b\u1edfi Chris Soames, m\u1ed9t ph\u00e2n t\u00edch v\u1ec1 t\u1ef7 l\u1ec7 click t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean (CTR) t\u1eeb Optify cho th\u1ea5y t\u1ea7m quan trong c\u1ee7a Trang 1 v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 top 3 v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean. D\u1eef li\u1ec7u AWR c\u00f3 l\u1ee3i th\u1ebf l\u00e0 n\u00f3 c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean d\u1ef1a tr\u00ean c\u00e1c b\u00e1o c\u00e1o qua kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00ednh h\u1ecd, do v\u1eady t\u1eadp m\u1eabu c\u00f3 h\u00e0ng ng\u00e0n website. N\u00f3 c\u0169ng ph\u00e2n chia theo th\u01b0 m\u1ee5c v\u00e0 \u0111\u1ed9 ph\u00e2n gi\u1ea3i m\u00e0n h\u00ecnh c\u0169ng \u0111\u01b0\u1ee3c t\u00ednh \u0111\u1ebfn.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/Search-CTR-curve-2011.png\"><img loading=\"lazy\" decoding=\"async\" width=\"429\" height=\"256\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/Search-CTR-curve-2011.png\" alt=\"nghi\u00ean c\u1ee9u c\u0169 h\u01a1n v\u1ec1 CTR\" class=\"wp-image-6484\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/Search-CTR-curve-2011.png 429w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/Search-CTR-curve-2011-300x179.png 300w\" sizes=\"(max-width: 429px) 100vw, 429px\" \/><\/a><\/figure><\/div>\n\n\n<p>Chris c\u0169ng cho th\u1ea5y c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u01b0\u1eddng cong n\u00e0y \u0111\u1ec3 m\u00f4 h\u00ecnh h\u00f3a kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c v\u1ecb tr\u00ed kh\u00e1c nhau &#8211; \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh c\u00f3 n\u00ean t\u0103ng \u0111\u1ea7u t\u01b0 v\u00e0o SEO.<\/p>\n\n\n\n<p>D\u1eef li\u1ec7u Optify kh\u00f4ng ph\u1ee7 tr\u00f9m t\u1ea5t c\u00e1c ng\u00e0nh ngh\u1ec1 v\u00e0 c\u0169ng b\u1ecb gi\u1edbi h\u1ea1n \u1edf kh\u00eda c\u1ea1nh n\u00f3 kh\u00f4ng c\u00f4 l\u1eadp \u0111\u01b0\u1ee3c \u1ea3nh h\u01b0\u1edfng c\u1ee7a truy v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u (c\u00e1i c\u00f3 t\u1ef7 l\u1ec7 cao trong t\u00ecm ki\u1ebfm v\u00e0 c\u00f3 xu h\u01b0\u1edbng c\u00f3 t\u1ef7 l\u1ec7 click cao h\u01a1n \u1edf c\u00e1c v\u1ecb tr\u00ed \u0111\u1ee9ng \u0111\u1ea7u).<\/p>\n\n\n\n<p>V\u1edbi nh\u1eefng h\u1ea1n ch\u1ebf d\u1eef li\u1ec7u t\u1eeb Optify, s\u1ebd t\u1ed1t h\u01a1n khi xem x\u00e9t so s\u00e1nh to\u00e0n ng\u00e0nh c\u00f4ng nghi\u1ec7p v\u1ec1 t\u1ef7 l\u1ec7 CTR \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n b\u1edfi MEC Manchester. Infographic c\u1ee7a h\u1ecd cung c\u1ea5p th\u00f4ng tin t\u1ef7 l\u1ec7 click theo v\u1ecb tr\u00ed tr\u00ean Google ch\u1eafc ch\u1eafn l\u00e0 r\u1ea5t \u0111\u00e1ng \u0111\u1ecdc.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ty_le_click_cho_tu_khoa_thuong_hieu_va_khong_phai_thuong_hieu\"><\/span>T\u1ef7 l\u1ec7 click cho t\u1eeb kh\u00f3a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00f4ng ph\u1ea3i th\u01b0\u01a1ng hi\u1ec7u<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y r\u00f5 t\u1ef7 l\u1ec7 click cao h\u01a1n cho t\u1eeb kh\u00f3a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ch\u00fang \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn t\u1ef7 l\u1ec7 t\u1ed5ng th\u1ec3.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-click-thuong-hieu-khong-thuong-hieu-2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"483\" height=\"264\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-click-thuong-hieu-khong-thuong-hieu-2.png\" alt=\"t\u1ef7 l\u1ec7 click th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00f4ng th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-6485\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-click-thuong-hieu-khong-thuong-hieu-2.png 483w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-click-thuong-hieu-khong-thuong-hieu-2-300x164.png 300w\" sizes=\"(max-width: 483px) 100vw, 483px\" \/><\/a><\/figure><\/div>\n\n\n<p>First Result: V\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean; Second Result: V\u1ecb tr\u00ed th\u1ee9 hai; Thirst Result: V\u1ecb tr\u00ed th\u1ee9 ba; Remainder: C\u00e1c v\u1ecb tr\u00ed c\u00f2n l\u1ea1i<\/p>\n\n\n\n<p>Total: T\u1ed5ng c\u1ed9ng<\/p>\n\n\n\n<p>Brand: Th\u01b0\u01a1ng hi\u1ec7u<\/p>\n\n\n\n<p>Non-Brand: Kh\u00f4ng-ph\u1ea3i-th\u01b0\u01a1ng-hi\u1ec7u<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ty_le_nhap_chuot_theo_nganh_cu_the\"><\/span>T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t theo ng\u00e0nh c\u1ee5 th\u1ec3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>B\u00e1o c\u00e1o theo ng\u00e0nh c\u0169ng r\u1ea5t l\u00fd th\u00fa &#8211; cho th\u1ea5y s\u1ef1 thay \u0111\u1ed5i s\u1ed1 l\u01b0\u1ee3ng kinh ng\u1ea1c gi\u1eefa c\u00e1c ng\u00e0nh, nh\u01b0ng c\u00f3 m\u1ed9t m\u1eabu chung l\u00e0 t\u1ed5ng ba v\u00ed tr\u00ed \u0111\u1ea7u ti\u00ean lu\u00f4n v\u01b0\u1ee3t 50% l\u01b0\u1ee3ng click&#8230;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-click-theo-nganh-nghe.png\"><img loading=\"lazy\" decoding=\"async\" width=\"485\" height=\"658\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-click-theo-nganh-nghe.png\" alt=\"t\u1ef7 l\u1ec7 click theo ng\u00e0nh ngh\u1ec1\" class=\"wp-image-6486\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-click-theo-nganh-nghe.png 485w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-click-theo-nganh-nghe-221x300.png 221w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-click-theo-nganh-nghe-480x650.png 480w\" sizes=\"(max-width: 485px) 100vw, 485px\" \/><\/a><\/figure><\/div>\n\n\n<p>Ch\u00fa th\u00edch:<\/p>\n\n\n\n<ul><li>Airlines: H\u00e0ng kh\u00f4ng<\/li><li>Broadcast Media: Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng<\/li><li>Finance\/Insurance: T\u00e0i ch\u00ednh\/B\u1ea3o hi\u1ec3m<\/li><li>Online Games: Game online<\/li><li>Auto Manufacturer: Nh\u00e0 s\u1ea3n xu\u1ea5t \u00f4 t\u00f4<\/li><li>Apparel &amp; Beauty: Trang ph\u1ee5c &amp; L\u00e0m \u0111\u1eb9p<\/li><li>Cellular\/Paging: M\u1ea1ng di \u0111\u1ed9ng<\/li><li>Government &amp; NGO: Ch\u00ednh ph\u1ee7 &amp; Phi ch\u00ednh ph\u1ee7<\/li><li>Mass Merchandiser: Si\u00eau th\u1ecb<\/li><li>Corporate Information: Th\u00f4ng tin doanh nghi\u1ec7p<\/li><li>Hardware Manufacturers: C\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t ph\u1ea7n c\u1ee9ng<\/li><li>Current Events &amp; News: C\u00e1c s\u1ef1 ki\u1ec7n \u0111ang di\u1ec5n ra &amp; Tin t\u1ee9c<\/li><li>Food &amp; Cooking: Th\u1ef1c ph\u1ea9m &amp; N\u1ea5u \u0103n<\/li><li>Software Manufacturers: C\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t ph\u1ea7n m\u1ec1m<\/li><li>Home &amp; Gardens: Nh\u00e0 c\u1eeda &amp; V\u01b0\u1eddn t\u01b0\u1ee3c<\/li><li>Computer &amp; Consumer Electronics: M\u00e1y t\u00ednh v\u00e0 Thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed ti\u00eau d\u00f9ng<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Thi_phan_cua_click_tim_kiem_tra_tien_va_tu_nhien\"><\/span>Th\u1ecb ph\u1ea7n c\u1ee7a click t\u00ecm ki\u1ebfm tr\u1ea3 ti\u1ec1n v\u00e0 t\u1ef1 nhi\u00ean<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u1ed9t c\u00e1i nh\u00ecn s\u00e2u s\u1eafc kh\u00e1c trong nghi\u00ean c\u1ee9u n\u00e0y cho th\u1ea5y m\u1eb7c d\u00f9 Google \u0111\u00e3 thay \u0111\u1ed5i SERP qua nhi\u1ec1u n\u0103m &#8211; c\u00e1i th\u01b0\u1eddng b\u1ecb c\u00e1c c\u00f4ng ty SEO ch\u1ebf nh\u1ea1o, th\u00ec th\u1ef1c t\u1ebf ph\u1ea7n r\u1ea5t l\u1edbn l\u01b0\u1ee3ng click v\u1eabn l\u00e0 t\u1ef1 nhi\u00ean. Nghi\u00ean c\u1ee9u n\u00e0y cho th\u1ea5y 94% l\u01b0\u1ee3ng nh\u1ea5p chu\u1ed9t l\u00e0 t\u1ef1 nhi\u00ean. \u0110\u00e2y l\u00e0 t\u1ef7 l\u1ec7 cao h\u01a1n nhi\u1ec1u so v\u01a1i d\u1eef li\u1ec7u tr\u01b0\u1edbc \u0111\u00e2y t\u1eeb iProspect c\u00e1ch \u0111\u00e2y v\u00e0i n\u0103m.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/click-tu-nhien-va-tra-tien.png\"><img loading=\"lazy\" decoding=\"async\" width=\"502\" height=\"276\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/click-tu-nhien-va-tra-tien.png\" alt=\"click t\u1ef1 nhi\u00ean v\u00e0 tr\u1ea3 ti\u1ec1n\" class=\"wp-image-6487\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/click-tu-nhien-va-tra-tien.png 502w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/click-tu-nhien-va-tra-tien-300x165.png 300w\" sizes=\"(max-width: 502px) 100vw, 502px\" \/><\/a><\/figure><\/div>\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ai_click_vao_quang_cao\"><\/span>Ai click v\u00e0o qu\u1ea3ng c\u00e1o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ph\u00e1c h\u1ecda b\u00ean d\u01b0\u1edbi cho th\u1ea5y nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a nh\u1eefng ng\u01b0\u1eddi click v\u00e0o qu\u1ea3ng c\u00e1o:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ai-click-cao-quang-cao.png\"><img loading=\"lazy\" decoding=\"async\" width=\"529\" height=\"601\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ai-click-cao-quang-cao.png\" alt=\"ai click v\u00e0o qu\u1ea3ng c\u00e1o\" class=\"wp-image-6489\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ai-click-cao-quang-cao.png 529w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ai-click-cao-quang-cao-264x300.png 264w\" sizes=\"(max-width: 529px) 100vw, 529px\" \/><\/a><\/figure><\/div>\n\n\n<p>N\u1eef click v\u00e0o t\u00ecm ki\u1ebfm tr\u1ea3 ti\u1ec1n nhi\u1ec1u h\u01a1n Nam. V\u00e0 \u0111\u1ed9 tu\u1ed5i t\u0103ng d\u1ea7n c\u00f3 xu h\u01b0\u1edbng gia t\u0103ng c\u00f9ng kh\u1ea3 n\u0103ng click v\u00e0o t\u00ecm ki\u1ebfm tr\u1ea3 ti\u1ec1n. Tuy nhi\u00ean c\u00f3 \u0111i\u1ec1u g\u00ec \u0111\u00f3 kh\u00f4ng c\u00f4ng b\u1eb1ng l\u1eafm \u1edf \u0111\u00e2y, khi \u0111\u1ed9 tu\u1ed5i d\u01b0\u1edbi 24 ch\u1ec9 c\u00f3 \u0111\u1ed9 d\u00e0i 7 n\u0103m (t\u1eeb 18 \u0111\u1ebfn 24), th\u00ec c\u00e1c c\u00e1i kh\u00e1c c\u00f3 \u0111\u1ed9 d\u00e0i 10 n\u0103m (25 \u0111\u1ebfn 34; 35 \u0111\u1ebfn 44; 45 \u0111\u1ebfn 54). Theo chi\u1ec1u ng\u01b0\u1eddi l\u1ea1i, t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi tr\u00ean 55 \u0111\u01b0\u1ee3c d\u1ed3n v\u00e0o m\u1ed9t nh\u00f3m, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 55 \u0111\u1ebfn 64.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Phuong_phap_nghien_cuu\"><\/span>Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u1eb7c d\u00f9 \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n v\u00e0o m\u00f9a h\u00e8 2012, ng\u00e0y d\u1eef li\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c thu th\u1eadp x\u1eed l\u00fd l\u00e0 th\u00e1ng S\u00e1u n\u0103m 2011, v\u00ec th\u1ebf n\u00f3 kh\u00f4ng ph\u1ea3n \u00e1nh c\u00e1c thay \u0111\u1ed5i m\u1edbi nh\u1ea5t v\u1edbi c\u00e1c k\u1ebft qu\u1ea3 tr\u00ean SERP. Nghi\u00ean c\u1ee9u d\u1ef1a tr\u00ean 28 tri\u1ec7u ng\u01b0\u1eddi \u1edf Anh Qu\u1ed1c, th\u1ef1c hi\u1ec7n t\u1ed5ng c\u1ed9ng 1,4 t\u1ef7 truy v\u1ea5n t\u00ecm ki\u1ebfm trong su\u1ed1t th\u00e1ng S\u00e1u 2011. N\u00f3 d\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u t\u1eeb GroupM UK th\u1ef1c hi\u1ec7n c\u00f9ng v\u1edbi Nielsen.<\/p>\n\n\n\n<p><em>(D\u1ecbch t\u1eeb b\u00e0i vi\u1ebft Comparison of Google clickthrough rates by position &#8211; T\u00e1c gi\u1ea3 Dave Chaffey &#8211; Website: Smart Insights)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nghi\u00ean c\u1ee9u t\u1ef7 l\u1ec7 click ti\u1ebft l\u1ed9 t\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00e1c v\u1ecb tr\u00ed 1, 2 v\u00e0 3 tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google. B\u1ea1n th\u01b0\u1eddng nghe th\u1ea5y c\u00e1c \u00f4ng ch\u1ee7 c\u00f4ng ty n\u00f3i r\u1eb1ng &#8220;T\u00f4i mu\u1ed1n \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean&#8221; cho t\u1eeb kh\u00f3a h\u1ecd nh\u1eafm \u0111\u1ebfn. M\u1eb7c d\u00f9 &hellip;<\/p>\n","protected":false},"author":1,"featured_media":6492,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>So s\u00e1nh t\u1ef7 l\u1ec7 click v\u00e0o c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm tr\u00ean Google - t\u00ednh theo v\u1ecb tr\u00ed tr\u00ean b\u1ea3ng x\u1ebfp h\u1ea1ng &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/so-sanh-ty-le-click-vi-tri-google\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"So s\u00e1nh t\u1ef7 l\u1ec7 click v\u00e0o c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm tr\u00ean Google - t\u00ednh theo v\u1ecb tr\u00ed tr\u00ean b\u1ea3ng x\u1ebfp h\u1ea1ng &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"Nghi\u00ean c\u1ee9u t\u1ef7 l\u1ec7 click ti\u1ebft l\u1ed9 t\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00e1c v\u1ecb tr\u00ed 1, 2 v\u00e0 3 tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google. 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