{"id":6342,"date":"2022-08-13T15:53:00","date_gmt":"2022-08-13T08:53:00","guid":{"rendered":"https:\/\/kiencang.net\/?p=6342"},"modified":"2023-06-21T15:45:22","modified_gmt":"2023-06-21T08:45:22","slug":"seo-onpage","status":"publish","type":"post","link":"https:\/\/kiencang.net\/seo-onpage\/","title":{"rendered":"SEO onpage l\u00e0 g\u00ec? C\u00e1i g\u00ec kh\u00f4ng c\u00f2n quan tr\u1ecdng n\u1eefa?"},"content":{"rendered":"\n<p><span style=\"color: #ff0000;\"><strong>T\u00f3m t\u1eaft c\u1ee7a ng\u01b0\u1eddi d\u1ecbch<\/strong>: So v\u1edbi vi\u1ec7c <a href=\"https:\/\/kiencang.net\/xay-dung-lien-ket\/\" target=\"_blank\" rel=\"noreferrer noopener\">x\u00e2y d\u1ef1ng li\u00ean k\u1ebft<\/a> (tr\u1ecdng t\u00e2m c\u1ee7a <a href=\"https:\/\/kiencang.net\/seo-off-page-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO offpage<\/a>) th\u00ec SEO onpage th\u01b0\u1eddng ch\u1ee7 \u0111\u1ed9ng h\u01a1n, \u00edt t\u1ed1n k\u00e9m h\u01a1n, c\u1ea3 v\u1ec1 c\u00f4ng s\u1ee9c v\u00e0 (\u0111\u00f4i khi l\u00e0) ti\u1ec1n b\u1ea1c n\u1eefa. SEO onpage c\u0169ng \u0111\u00f3ng m\u1ed9t vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng trong <a href=\"https:\/\/kiencang.net\/viet-bai-chuan-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">vi\u1ebft b\u00e0i chu\u1ea9n SEO<\/a>. Nh\u01b0ng c\u00f3 v\u1ebb g\u1ea7n \u0111\u00e2y c\u00e1c t\u00edn hi\u1ec7u x\u1ebfp h\u1ea1ng c\u1ee7a n\u00f3 \u0111\u00e3 thay \u0111\u1ed5i r\u1ea5t nhi\u1ec1u.&nbsp;<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/kiencang.net\/yeu-to-xep-hang-cua-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">C\u00e1c thu\u1eadt to\u00e1n c\u1ee7a Google<\/a> lu\u00f4n lu\u00f4n ph\u00e1t tri\u1ec3n. Nh\u1edb v\u1ec1 nh\u1eefng ng\u00e0y th\u00e1ng qu\u00e1 kh\u1ee9 \u00eam \u0111\u1ec1m tr\u01b0\u1edbc \u0111\u00e2y, b\u1ea1n ch\u1ec9 c\u1ea7n &#8220;nh\u1ed3i&#8221; m\u1ed9t \u0111\u1ed1ng t\u1eeb kh\u00f3a mu\u1ed1n th\u0103ng h\u1ea1ng v\u00e0o trang web, v\u00e0 r\u1ed3i ch\u1ec9 \u0111\u1ed9c \u0111i\u1ec1u \u0111\u1ea5y th\u00f4i c\u0169ng \u0111\u1ee7 gi\u00fap b\u1ea1n c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng r\u1ed3i. D\u0129 nhi\u00ean c\u00e1i n\u00e0y r\u1ea5t d\u1ec5 b\u1ecb l\u1ea1m d\u1ee5ng, thao t\u00fang (manipulation).<\/p>\n\n\n\n<p>C\u00e1ch \u0111\u00e2y v\u00e0i n\u0103m, ch\u00fang ta \u0111\u00e3 c\u00f3 <a href=\"https:\/\/kiencang.net\/google-hummingbird\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hummingbird<\/a>, <a href=\"https:\/\/kiencang.net\/google-rankbrain-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rank Brain<\/a>, t\u00ecm ki\u1ebfm ng\u1eef ngh\u0129a v\u00e0 nhi\u1ec1u c\u00f4ng ngh\u1ec7 ti\u1ec7n l\u1ee3i kh\u00e1c &#8211; Google \u0111\u00e3 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t xa vi\u1ec7c ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 t\u00ecm ki\u1ebfm xem b\u1ea1n c\u00f3 t\u1eeb kh\u00f3a trong th\u1ebb ti\u00eau \u0111\u1ec1 hay kh\u00f4ng.<\/p>\n\n\n\n<p>V\u00e0 b\u00ean c\u1ea1nh \u0111\u00f3, t\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u nh\u1eadn th\u1ea5y r\u1eb1ng c\u00e1c website th\u01b0\u1eddng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng \u1edf trang \u0111\u1ea7u c\u1ee7a Google th\u1eadm ch\u00ed c\u00f2n kh\u00f4ng c\u00f3 t\u1eeb kh\u00f3a (\u0111\u1ed1i s\u00e1nh ch\u00ednh x\u00e1c) \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp trong b\u1ea5t c\u1ee9 ph\u1ea7n n\u00e0o trong n\u1ed9i dung c\u1ee7a ch\u00fang.<\/p>\n\n\n\n<p>V\u1eady th\u00ec ph\u1ea3i ch\u0103ng \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n ch\u1eb3ng c\u1ea7n lo ngh\u0129 g\u00ec n\u1eefa \u0111\u1ebfn vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a trang cho m\u1ed9t t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3 n\u00e0o \u0111\u1ea5y? V\u00e0 gi\u1edd ch\u1ec9 vi\u1ec7c \u0111\u1ec3 Google t\u1ef1 khai ph\u00e1 n\u1ed9i dung c\u1ee7a b\u1ea1n v\u1ec1 c\u00e1i g\u00ec l\u00e0 \u1ed5n r\u1ed3i ph\u1ea3i kh\u00f4ng?<\/p>\n\n\n\n<p>V\u00e2ng, ch\u00fang t\u00f4i (Ahrefs- t\u00e1c gi\u1ea3 g\u1ed1c) \u0111\u00e3 nghi\u00ean c\u1ee9u m\u1ed1i t\u01b0\u01a1ng quan c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 SEO onpage kh\u00e1c nhau v\u1edbi th\u1ee9 h\u1ea1ng tr\u00ean Google th\u00f4ng qua t\u00ecm ki\u1ebfm 2 Tri\u1ec7u t\u1eeb kh\u00f3a ng\u1eabu nhi\u00ean v\u00e0 m\u1eb7c d\u00f9 <strong>t\u01b0\u01a1ng quan kh\u00f4ng ng\u1ee5 \u00fd nh\u00e2n qu\u1ea3<\/strong>, nh\u1eefng \u0111i\u1ec1u r\u00fat ra \u0111\u01b0\u1ee3c r\u1ea5t th\u00fa v\u1ecb trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d7404eb32\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d7404eb32\"  type=\"checkbox\" id=\"item-6577d7404eb32\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/seo-onpage\/#A_SEO_onpage_la_gi\" title=\"A. SEO onpage l\u00e0 g\u00ec?\">A. SEO onpage l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/seo-onpage\/#B_Cac_yeu_to_SEO_onpage_tuong_quan_the_nao_voi_thu_hang_tren_Google\" title=\"B. C\u00e1c y\u1ebfu t\u1ed1 SEO onpage t\u01b0\u01a1ng quan th\u1ebf n\u00e0o v\u1edbi th\u1ee9 h\u1ea1ng tr\u00ean Google\">B. C\u00e1c y\u1ebfu t\u1ed1 SEO onpage t\u01b0\u01a1ng quan th\u1ebf n\u00e0o v\u1edbi th\u1ee9 h\u1ea1ng tr\u00ean Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/seo-onpage\/#C_Vai_tro_cua_viec_su_dung_khop_chinh_xac_tu_khoa_trong_SEO_onpage\" title=\"C. Vai tr\u00f2 c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng kh\u1edbp ch\u00ednh x\u00e1c t\u1eeb kh\u00f3a trong SEO onpage\">C. Vai tr\u00f2 c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng kh\u1edbp ch\u00ednh x\u00e1c t\u1eeb kh\u00f3a trong SEO onpage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/seo-onpage\/#1_Tu_khoa_trong_ten_mien\" title=\"1. T\u1eeb kh\u00f3a trong t\u00ean mi\u1ec1n\">1. T\u1eeb kh\u00f3a trong t\u00ean mi\u1ec1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/seo-onpage\/#2_Tu_khoa_trong_URL\" title=\"2. T\u1eeb kh\u00f3a trong URL\">2. T\u1eeb kh\u00f3a trong URL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kiencang.net\/seo-onpage\/#3_Tu_khoa_trong_the_tieu_de_title\" title=\"3. T\u1eeb kh\u00f3a trong th\u1ebb ti\u00eau \u0111\u1ec1 (title)\">3. T\u1eeb kh\u00f3a trong th\u1ebb ti\u00eau \u0111\u1ec1 (title)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kiencang.net\/seo-onpage\/#4_Tu_khoa_xuat_hien_som_trong_phan_dau_cua_Tieu_de\" title=\"4. T\u1eeb kh\u00f3a xu\u1ea5t hi\u1ec7n s\u1edbm trong ph\u1ea7n \u0111\u1ea7u c\u1ee7a Ti\u00eau \u0111\u1ec1\">4. T\u1eeb kh\u00f3a xu\u1ea5t hi\u1ec7n s\u1edbm trong ph\u1ea7n \u0111\u1ea7u c\u1ee7a Ti\u00eau \u0111\u1ec1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/kiencang.net\/seo-onpage\/#5_Tu_khoa_trong_the_mo_ta_Meta_Description\" title=\"5. T\u1eeb kh\u00f3a trong th\u1ebb m\u00f4 t\u1ea3 Meta Description\">5. T\u1eeb kh\u00f3a trong th\u1ebb m\u00f4 t\u1ea3 Meta Description<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/kiencang.net\/seo-onpage\/#6_Tu_khoa_trong_Tieu_de_the_H1\" title=\"6. T\u1eeb kh\u00f3a trong Ti\u00eau \u0111\u1ec1 (th\u1ebb H1)\">6. T\u1eeb kh\u00f3a trong Ti\u00eau \u0111\u1ec1 (th\u1ebb H1)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/kiencang.net\/seo-onpage\/#7_Su_dung_tu_khoa_trong_tieu_de_phu_the_H2\" title=\"7. S\u1eed d\u1ee5ng t\u1eeb kh\u00f3a trong ti\u00eau \u0111\u1ec1 ph\u1ee5 (th\u1ebb H2)\">7. S\u1eed d\u1ee5ng t\u1eeb kh\u00f3a trong ti\u00eau \u0111\u1ec1 ph\u1ee5 (th\u1ebb H2)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/kiencang.net\/seo-onpage\/#8_Tu_khoa_ben_trong_noi_dung\" title=\"8. T\u1eeb kh\u00f3a b\u00ean trong n\u1ed9i dung\">8. T\u1eeb kh\u00f3a b\u00ean trong n\u1ed9i dung<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/kiencang.net\/seo-onpage\/#9_Su_dung_tu_khoa_trong_100_tu_dau_tien_tren_bai_viet\" title=\"9. S\u1eed d\u1ee5ng t\u1eeb kh\u00f3a trong 100 t\u1eeb \u0111\u1ea7u ti\u00ean tr\u00ean b\u00e0i vi\u1ebft\">9. S\u1eed d\u1ee5ng t\u1eeb kh\u00f3a trong 100 t\u1eeb \u0111\u1ea7u ti\u00ean tr\u00ean b\u00e0i vi\u1ebft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/kiencang.net\/seo-onpage\/#10_Tu_khoa_trong_the_ALT_cua_hinh_anh\" title=\"10. T\u1eeb kh\u00f3a trong th\u1ebb ALT c\u1ee7a h\u00ecnh \u1ea3nh\">10. T\u1eeb kh\u00f3a trong th\u1ebb ALT c\u1ee7a h\u00ecnh \u1ea3nh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/kiencang.net\/seo-onpage\/#D_Cac_yeu_to_SEO_onpage_chung_khac\" title=\"D. C\u00e1c y\u1ebfu t\u1ed1 SEO onpage chung kh\u00e1c\">D. C\u00e1c y\u1ebfu t\u1ed1 SEO onpage chung kh\u00e1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/kiencang.net\/seo-onpage\/#1_Tuoi_cua_bai_viet_post_page\" title=\"1. Tu\u1ed5i c\u1ee7a b\u00e0i vi\u1ebft \/ post \/ page\">1. Tu\u1ed5i c\u1ee7a b\u00e0i vi\u1ebft \/ post \/ page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/kiencang.net\/seo-onpage\/#2_Su_dung_HTTPS\" title=\"2. S\u1eed d\u1ee5ng HTTPS\">2. S\u1eed d\u1ee5ng HTTPS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/kiencang.net\/seo-onpage\/#3_Toc_do_tai_trang\" title=\"3. T\u1ed1c \u0111\u1ed9 t\u1ea3i trang\">3. T\u1ed1c \u0111\u1ed9 t\u1ea3i trang<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/kiencang.net\/seo-onpage\/#4_Do_dai_cua_noi_dung\" title=\"4. \u0110\u1ed9 d\u00e0i c\u1ee7a n\u1ed9i dung\">4. \u0110\u1ed9 d\u00e0i c\u1ee7a n\u1ed9i dung<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/kiencang.net\/seo-onpage\/#5_Do_dai_cua_URL\" title=\"5. \u0110\u1ed9 d\u00e0i c\u1ee7a URL\">5. \u0110\u1ed9 d\u00e0i c\u1ee7a URL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/kiencang.net\/seo-onpage\/#6_Lien_ket_ngoai_den_cac_trang_chat_luong\" title=\"6. Li\u00ean k\u1ebft ngo\u00e0i \u0111\u1ebfn c\u00e1c trang ch\u1ea5t l\u01b0\u1ee3ng\">6. Li\u00ean k\u1ebft ngo\u00e0i \u0111\u1ebfn c\u00e1c trang ch\u1ea5t l\u01b0\u1ee3ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/kiencang.net\/seo-onpage\/#7_Lien_ket_gay\" title=\"7. Li\u00ean k\u1ebft g\u00e3y\">7. Li\u00ean k\u1ebft g\u00e3y<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/kiencang.net\/seo-onpage\/#8_Chia_se_tren_mang_xa_hoi\" title=\"8. Chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i\">8. Chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/kiencang.net\/seo-onpage\/#E_Su_lien_quan_trong_SEO_onpage\" title=\"E. S\u1ef1 li\u00ean quan trong SEO onpage\">E. S\u1ef1 li\u00ean quan trong SEO onpage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/kiencang.net\/seo-onpage\/#1_Tinh_lien_quan_danh_bai_backlink\" title=\"1. T\u00ednh li\u00ean quan \u0111\u00e1nh b\u1ea1i backlink\">1. T\u00ednh li\u00ean quan \u0111\u00e1nh b\u1ea1i backlink<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/kiencang.net\/seo-onpage\/#2_Toi_uu_khop_chinh_xac_tu_khoa_chi_co_hieu_qua_khi_co_su_thieu_vang_noi_dung_va_backlink\" title=\"2. T\u1ed1i \u01b0u kh\u1edbp ch\u00ednh x\u00e1c t\u1eeb kh\u00f3a ch\u1ec9 c\u00f3 hi\u1ec7u qu\u1ea3 khi c\u00f3 s\u1ef1 thi\u1ebfu v\u1eafng n\u1ed9i dung v\u00e0 backlink\">2. T\u1ed1i \u01b0u kh\u1edbp ch\u00ednh x\u00e1c t\u1eeb kh\u00f3a ch\u1ec9 c\u00f3 hi\u1ec7u qu\u1ea3 khi c\u00f3 s\u1ef1 thi\u1ebfu v\u1eafng n\u1ed9i dung v\u00e0 backlink<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/kiencang.net\/seo-onpage\/#F_Den_luot_ban\" title=\"F. \u0110\u1ebfn l\u01b0\u1ee3t b\u1ea1n\">F. \u0110\u1ebfn l\u01b0\u1ee3t b\u1ea1n<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"seo-onpage-la-gi\"><span class=\"ez-toc-section\" id=\"A_SEO_onpage_la_gi\"><\/span>A. SEO onpage l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SEO onpage li\u00ean quan \u0111\u1ebfn m\u1ed9t lo\u1ea1t c\u00e1c <em>th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t<\/em> nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a trang web m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng l\u00ean c\u00e1c trang web c\u1ee7a m\u00ecnh theo th\u1ee9 t\u1ef1 \u0111\u1ec3 <a href=\"https:\/\/kiencang.net\/cach-thang-hang-website-tren-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">n\u00e2ng cao th\u1ee9 h\u1ea1ng c\u1ee7a n\u00f3 trong k\u1ebft qu\u1ea3 c\u1ee7a m\u00e1y t\u00ecm ki\u1ebfm<\/a>.<\/p>\n\n\n\n<p>Ph\u1ea7n l\u1edbn nh\u1eefng l\u1eddi khuy\u00ean v\u1ec1 SEO onpage, m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y kh\u1eafp m\u1ecdi n\u01a1i tr\u00ean interner hi\u1ec7n nay xoay quanh vi\u1ec7c s\u1eed d\u1ee5ng <em>kh\u1edbp ch\u00ednh x\u00e1c cho t\u1eeb kh\u00f3a<\/em> b\u1ea1n mu\u1ed1n th\u0103ng h\u1ea1ng cho n\u00f3 trong m\u1ed9t v\u00e0i v\u1ecb tr\u00ed &#8220;chi\u1ebfn l\u01b0\u1ee3c&#8221; tr\u00ean trang web nh\u01b0: <a href=\"https:\/\/kiencang.net\/cach-viet-headline-thu-hut\/\" target=\"_blank\" rel=\"noreferrer noopener\">Th\u1ebb ti\u00eau \u0111\u1ec1 (headline)<\/a>, H1, <a href=\"https:\/\/kiencang.net\/the-meta-description\/\" target=\"_blank\" rel=\"noreferrer noopener\">th\u1ebb m\u00f4 t\u1ea3 meta description<\/a>, n\u1ed9i dung, v\u00e2n v\u00e2n.<\/p>\n\n\n\n<p>Th\u1ebf nh\u01b0ng, ki\u1ec3u l\u1eddi khuy\u00ean n\u00e0y \u0111\u00e3 th\u1ef1c s\u1ef1 l\u1ed7i th\u1eddi r\u1ed3i, b\u1edfi v\u00ec ngay trong th\u1eadp k\u1ef7 tr\u01b0\u1edbc, Google \u0111\u00e3 tinh vi \u0111\u1ebfn m\u1ee9c hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c t\u1eeb \u0111\u1ed3ng ngh\u0129a (<em>v\u00e0 s\u1ef1 li\u00ean quan t\u1ed5ng th\u1ebf c\u1ee7a trang<\/em>), ngh\u0129a l\u00e0 b\u1ea1n kh\u00f4ng c\u00f2n ph\u1ea3i \u00e1m \u1ea3nh v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a kh\u1edbp ch\u00ednh x\u00e1c (exact match keyword) n\u1eefa.<\/p>\n\n\n\n<p>Khi nh\u1eefng ng\u01b0\u1eddi m\u1edbi b\u01b0\u1edbc v\u00e0o ngh\u1ec1 SEO ch\u1ecdn l\u1ea5y m\u1ed9t t\u1eeb kh\u00f3a \u0111\u1ec3 th\u0103ng h\u1ea1ng, h\u1ecd c\u00f3 th\u1ec3 quan s\u00e1t trang SERP (trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm) v\u00e0 th\u1ea5y r\u1eb1ng kh\u00f4ng c\u00f3 trang n\u00e0o trong top 10 l\u00e0 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u SEO onpage &#8220;ho\u00e0n h\u1ea3o&#8221; cho vi\u1ec7c kh\u1edbp t\u1eeb kh\u00f3a ch\u00ednh x\u00e1c c\u1ea3:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/04-on-page-seo.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1331\" height=\"722\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/04-on-page-seo.png\" alt=\"li\u1ec7u c\u00f3 \u0111\u00fang ch\u1ec9 c\u00f3 m\u1ed9t trang \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a SEO onpage\" class=\"wp-image-6343\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/04-on-page-seo.png 1331w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/04-on-page-seo-300x163.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/04-on-page-seo-768x417.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/04-on-page-seo-1024x555.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/04-on-page-seo-1170x635.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/04-on-page-seo-585x317.png 585w\" sizes=\"(max-width: 1331px) 100vw, 1331px\" \/><\/a><\/figure><\/div>\n\n\n<p>\u0110\u00e2y ch\u1eb3ng ph\u1ea3i l\u00e0 c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi \u0111\u1ec3 th\u0103ng h\u1ea1ng c\u00e1c trang web \u0111\u01b0\u1ee3c &#8220;t\u1ed1i \u01b0u h\u00f3a ho\u00e0n h\u1ea3o&#8221; c\u1ee7a ch\u00fang ta hay sao?<\/p>\n\n\n\n<p>T\u00f4i e l\u00e0 KH\u00d4NG.<\/p>\n\n\n\n<p>Th\u1ef1c t\u1ebf l\u00e0 c\u00e1c trang n\u00e0y kh\u00f4ng c\u00f3 kh\u1edbp ch\u00ednh x\u00e1c t\u1eeb kh\u00f3a trong nh\u00f3m c\u00e1c v\u1ecb tr\u00ed &#8220;chi\u1ebfn l\u01b0\u1ee3c&#8221;, kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 ch\u00fang kh\u00f4ng li\u00ean quan \u0111\u1ebfn truy v\u1ea5n t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>Theo d\u1eef li\u1ec7u c\u1ee7a ch\u00fang t\u00f4i, vi\u1ec7c s\u1eed d\u1ee5ng kh\u1edbp t\u1eeb kh\u00f3a ch\u00ednh x\u00e1c trong Ti\u00eau \u0111\u1ec1, URL, H1 ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 c\u1ea3 b\u00ean trong n\u1ed9i dung th\u1ef1c t\u1ebf c\u1ee7a trang kh\u00f4ng c\u00f3 m\u1ed1i t\u01b0\u01a1ng quan l\u1edbn v\u1edbi th\u1ee9 h\u1ea1ng tr\u00ean Google.<\/p>\n\n\n\n<p>N\u1ebfu ch\u00fang t\u00f4i nghi\u00ean c\u1ee9u vi\u1ec7c s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a &#8220;kh\u1edbp ch\u00ednh x\u00e1c m\u1ed9t ph\u1ea7n&#8221;, t\u1eeb \u0111\u1ed3ng ngh\u0129a v\u00e0 <a href=\"https:\/\/kiencang.net\/tu-khoa-lsi-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">c\u00e1c t\u1eeb kh\u00f3a LSI<\/a> &#8211; c\u00e1c k\u1ebft qu\u1ea3 c\u00f3 kh\u1ea3 n\u0103ng cao s\u1ebd kh\u00e1c.<\/p>\n\n\n\n<p>Nh\u01b0ng SEO onpage kh\u00f4ng ch\u1ec9 c\u00f3 m\u1ed7i vi\u1ec7c s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a b\u1ea1n mu\u1ed1n th\u0103ng h\u1ea1ng trong n\u1ed9i dung c\u1ee7a trang \u0111\u00fang kh\u00f4ng \u1ea1?<\/p>\n\n\n\n<p>N\u00f3 c\u0169ng ng\u1ee5 \u00fd m\u1ed9t v\u00e0i vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a &#8220;chung&#8221; kh\u00e1c c\u1ea7n l\u00e0m \u0111\u1ec3 trang c\u1ee7a b\u1ea1n <em>\u0111\u1eb9p h\u01a1n<\/em> trong con m\u1eaft c\u1ee7a m\u00e1y t\u00ecm ki\u1ebfm (v\u00e0 c\u1ea3 ng\u01b0\u1eddi t\u00ecm ki\u1ebfm), th\u00ed d\u1ee5 nh\u01b0:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/kiencang.net\/tang-toc-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">t\u1ed1c \u0111\u1ed9 trang web<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/kiencang.net\/cai-dat-lets-encrypt-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">s\u1eed d\u1ee5ng https<\/a><\/li>\n\n\n\n<li>\u0111\u1ed9 d\u00e0i c\u1ee7a n\u1ed9i dung<\/li>\n\n\n\n<li>c\u00e1c li\u00ean k\u1ebft ra b\u00ean ngo\u00e0i h\u01b0\u1edbng t\u1edbi c\u00e1c trang ch\u1ea5t l\u01b0\u1ee3ng<\/li>\n\n\n\n<li>v\u00e2n v\u00e2n<\/li>\n<\/ul>\n\n\n\n<p>V\u00ec v\u1eady h\u00e3y xem x\u00e9t t\u1ea5t c\u1ea3 c\u00e1c t\u01b0\u01a1ng quan c\u1ee7a nh\u1eefng y\u1ebfu t\u1ed1 SEO onpage n\u00e0y v\u00e0 so s\u00e1nh ch\u00fang v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 backlink:<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cac-y\u1ebfu-t\u1ed1-seo-onpage-t\u01b0\u01a1ng-quan-th\u1ebf-nao-v\u1edbi-th\u1ee9-h\u1ea1ng-tren-google\"><span class=\"ez-toc-section\" id=\"B_Cac_yeu_to_SEO_onpage_tuong_quan_the_nao_voi_thu_hang_tren_Google\"><\/span>B. C\u00e1c y\u1ebfu t\u1ed1 SEO onpage t\u01b0\u01a1ng quan th\u1ebf n\u00e0o v\u1edbi th\u1ee9 h\u1ea1ng tr\u00ean Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/00-On-Page-SEO-Factors.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1495\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/00-On-Page-SEO-Factors.png\" alt=\"c\u00e1c y\u1ebfu t\u1ed1 SEO onpage\" class=\"wp-image-6344\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/00-On-Page-SEO-Factors.png 1440w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/00-On-Page-SEO-Factors-289x300.png 289w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/00-On-Page-SEO-Factors-768x797.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/00-On-Page-SEO-Factors-986x1024.png 986w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/00-On-Page-SEO-Factors-1170x1215.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/00-On-Page-SEO-Factors-585x607.png 585w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a><\/figure><\/div>\n\n\n<p>\u0110\u1ebfn th\u1eddi \u0111i\u1ec3m n\u00e0y t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp h\u01a1n m\u1ed9t l\u1ea7n r\u1eb1ng <strong>t\u01b0\u01a1ng quan kh\u00f4ng ph\u1ea3i l\u00e0 nh\u00e2n qu\u1ea3<\/strong>.<\/p>\n\n\n\n<p>C\u00e1c m\u1ed1i t\u01b0\u01a1ng quan n\u00e0y cho b\u1ea1n th\u1ea5y c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m chung n\u00e0o c\u1ee7a trang c\u00f3 xu h\u01b0\u1edbng x\u1ebfp h\u1ea1ng t\u1ed1t, nh\u01b0ng ch\u00fang kh\u00f4ng nh\u1ea5t thi\u1ebft ng\u1ee5 \u00fd r\u1eb1ng nh\u1eefng trang n\u00e0y \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng t\u1ed1t l\u00e0 nh\u1edd c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m \u0111\u00f3.<\/p>\n\n\n\n<p>M\u1ed1i t\u01b0\u01a1ng quan \u0111\u01b0\u1ee3c \u0111o tr\u00ean trang \u0111o t\u1eeb -1 \u0111\u1ebfn 1 v\u1edbi &#8220;0&#8221; c\u00f3 ngh\u0129a l\u00e0 &#8220;kh\u00f4ng c\u00f3 m\u1ed1i t\u01b0\u01a1ng quan n\u00e0o c\u1ea3&#8221;. V\u00e0 nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y, t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 ph\u1ed5 bi\u1ebfn SEO onpage m\u00e0 ch\u00fang t\u00f4i nghi\u00ean c\u1ee9u \u0111\u1ec1u kh\u00f3 \u0111\u1ea1t 0,1 \u0111i\u1ec3m.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y r\u00f5 r\u1eb1ng r\u1eb1ng c\u00e1c y\u1ebfu t\u1ed1 SEO onpage xoay quanh vi\u1ec7c s\u1eed d\u1ee5ng kh\u1edbp ch\u00ednh x\u00e1c t\u1eeb kh\u00f3a trong m\u1ed9t s\u1ed1 v\u1ecb tr\u00ed &#8220;chi\u1ebfn l\u01b0\u1ee3c&#8221; c\u1ee7a trang cho th\u1ea5y c\u00f3 m\u1ed1i t\u01b0\u01a1ng quan r\u1ea5t nh\u1ecf.<\/p>\n\n\n\n<p><em>L\u01afU \u00dd. Ch\u00fang t\u00f4i kh\u00f4ng nghi\u00ean c\u1ee9u m\u1ed7i t\u01b0\u01a1ng quan c\u1ee7a c\u00e1c t\u1eeb kh\u00f3a &#8220;kh\u1edbp ch\u00ednh x\u00e1c m\u1ed9t ph\u1ea7n&#8221;, t\u1eeb \u0111\u1ed3ng ngh\u0129a v\u00e0 &#8220;t\u1eeb kh\u00f3a LSI&#8221; \u1edf th\u1eddi \u0111i\u1ec3m n\u00e0y. Nh\u01b0ng m\u1ed9t khi ch\u00fang t\u00f4i l\u00e0m \u0111i\u1ec1u \u0111\u00f3 &#8211; ch\u00fang t\u00f4i s\u1ebd c\u1eadp nh\u1eadt th\u00eam d\u1eef li\u1ec7u cho b\u00e0i vi\u1ebft n\u00e0y.<\/em><\/p>\n\n\n\n<p>M\u1ed9t \u0111\u1ed3 h\u00ecnh th\u00fa v\u1ecb kh\u00e1c l\u00e0:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/00-backlink-factors-on-page-factors.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1298\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/00-backlink-factors-on-page-factors.png\" alt=\"c\u00e1c y\u1ebfu t\u1ed1 backlink v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 SEO onpage\" class=\"wp-image-6345\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/00-backlink-factors-on-page-factors.png 1440w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/00-backlink-factors-on-page-factors-300x270.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/00-backlink-factors-on-page-factors-768x692.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/00-backlink-factors-on-page-factors-1024x923.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/00-backlink-factors-on-page-factors-1170x1055.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/00-backlink-factors-on-page-factors-585x527.png 585w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a><\/figure><\/div>\n\n\n<p>Nh\u01b0 v\u1eady l\u00e0 c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t r\u1ea5t l\u1edbn trong t\u01b0\u01a1ng quan, g\u1ee3i \u00fd r\u1eb1ng c\u00e1c backlink c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn h\u01a1n nhi\u1ec1u l\u00ean vi\u1ec7c trang c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c th\u0103ng h\u1ea1ng so v\u1edbi kh\u1edbp ch\u00ednh x\u00e1c t\u1eeb kh\u00f3a trong b\u00e0i vi\u1ebft.<\/p>\n\n\n\n<p>Nh\u01b0ng cho d\u00f9 c\u00e1c nghi\u00ean c\u1ee9u d\u1eef li\u1ec7u c\u1ee7a ch\u00fang t\u00f4i g\u1ee3i \u00fd r\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng kh\u1edbp ch\u00ednh x\u00e1c t\u1eeb kh\u00f3a tr\u00ean trang c\u00f3 m\u1ed1i t\u01b0\u01a1ng quan r\u1ea5t nh\u1ecf v\u1edbi th\u1ee9 h\u1ea1ng tr\u00ean Google, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n n\u00ean ng\u01b0ng ho\u00e0n to\u00e0n vi\u1ec7c s\u1eed d\u1ee5ng n\u00f3.<\/p>\n\n\n\n<p>V\u1eady h\u00e3y quan s\u00e1t t\u1eebng y\u1ebfu t\u1ed1 SEO onpage m\u1ed9t v\u00e0 th\u1ea3o lu\u1eadn xem b\u1ea1n c\u00f3 n\u00ean hay kh\u00f4ng n\u00ean quan t\u00e2m \u0111\u1ebfn n\u00f3.<\/p>\n\n\n\n<p><em>L\u01b0u \u00fd: Nghi\u00ean c\u1ee9u c\u1ee7a ch\u00fang t\u00f4i d\u1ef1a tr\u00ean m\u1eabu 2 Tri\u1ec7u t\u1eeb kh\u00f3a, nh\u01b0ng c\u00f3 nh\u1eefng l\u00fac ch\u00fang t\u00f4i gi\u1ea3m con s\u1ed1 n\u00e0y xu\u1ed1ng \u0111\u1ec3 nghi\u00ean c\u1ee9u c\u00f4 l\u1eadp m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1.<\/em><\/p>\n\n\n\n<p><em>V\u1edbi ph\u1ea7n l\u1edbn th\u00ed nghi\u1ec7m b\u00ean d\u01b0\u1edbi, ch\u00fang t\u00f4i c\u1ed1 g\u1eafng lo\u1ea1i tr\u1eeb \u1ea3nh h\u01b0\u1edfng c\u1ee7a backlink b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o c\u00e1c trang SERP m\u00e0 top 10 trang h\u00e0ng \u0111\u1ea7u c\u00f3 <a href=\"https:\/\/kiencang.net\/chi-so-seo-ahrefs\/\" target=\"_blank\" rel=\"noreferrer noopener\">DR (Domain Rating) v\u00e0 UR (URL Rating)<\/a> t\u01b0\u01a1ng \u0111\u01b0\u01a1ng nhau (\u0111\u1ed9 l\u1ec7ch chu\u1ea9n l\u00e0 nh\u1ecf h\u01a1n 30% gi\u00e1 tr\u1ecb trung b\u00ecnh c\u1ee7a ch\u00fang).<\/em><\/p>\n\n\n\n<p><em>V\u1edbi m\u1ed7i th\u00ed nghi\u1ec7m, ch\u00fang t\u00f4i t\u00ednh to\u00e1n 4 t\u01b0\u01a1ng quan:<\/em><\/p>\n\n\n\n<ol>\n<li><em>Qua to\u00e0n b\u1ed9 t\u1eeb kh\u00f3a<\/em><\/li>\n\n\n\n<li><em>Ch\u1ec9 nh\u1eefng t\u1eeb kh\u00f3a c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm cao (c\u00f3 tr\u00ean 50 ng\u00e0n t\u00ecm ki\u1ebfm m\u1ed7i th\u00e1ng)<\/em><\/li>\n\n\n\n<li><em>Ch\u1ec9 nh\u1eefng t\u1eeb kh\u00f3a c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm trung b\u00ecnh (t\u1eeb 20 ng\u00e0n t\u1edbi 50 ng\u00e0n t\u00ecm ki\u1ebfm m\u1ed7i th\u00e1ng)<\/em><\/li>\n\n\n\n<li><em>Ch\u1ec9 nh\u1eefng t\u1eeb kh\u00f3a c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm th\u1ea5p (d\u01b0\u1edbi 20 ng\u00e0n t\u00ecm ki\u1ebfm m\u1ed7i th\u00e1ng)<\/em><\/li>\n<\/ol>\n\n\n\n<p><em>N\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t c\u1ee9 c\u00e2u h\u1ecfi n\u00e0o v\u1ec1 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea5t k\u1ef3 th\u00ed nghi\u1ec7m n\u00e0o d\u01b0\u1edbi \u0111\u00e2y, b\u1ea1n ch\u1ec9 c\u1ea7n \u0111\u0103ng n\u00f3 v\u00e0o ph\u1ea7n comment cu\u1ed1i b\u00e0i vi\u1ebft n\u00e0y.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"s\u1eed-d\u1ee5ng-kh\u1edbp-chinh-xac-t\u1eeb-khoa\" style=\"color:#fd6565\"><span class=\"ez-toc-section\" id=\"C_Vai_tro_cua_viec_su_dung_khop_chinh_xac_tu_khoa_trong_SEO_onpage\"><\/span>C. Vai tr\u00f2 c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng kh\u1edbp ch\u00ednh x\u00e1c t\u1eeb kh\u00f3a trong SEO onpage<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean h\u00e3y xem vi\u1ec7c s\u1eed d\u1ee5ng kh\u1edbp t\u1eeb kh\u00f3a ch\u00ednh x\u00e1c trong m\u1ed9t s\u1ed1 v\u1ecb tr\u00ed &#8220;chi\u1ebfn l\u01b0\u1ee3c&#8221; tr\u00ean trang t\u01b0\u01a1ng quan v\u1edbi th\u1ee9 h\u1ea1ng tr\u00ean Google nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n<p>TL;DR: c\u00e1c kinh nghi\u1ec7m c\u1ee7a ch\u00fang t\u00f4i v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a kh\u1edbp ch\u00ednh x\u00e1c \u1edf c\u00e1c v\u1ecb tr\u00ed kh\u00e1c nhau tr\u00ean trang (<em>code<\/em>) cho th\u1ea5y c\u00f3 m\u1ed9t m\u1ed1i t\u01b0\u01a1ng quan r\u1ea5t nh\u1ecf v\u1edbi th\u1ee9 h\u1ea1ng tr\u00ean Google.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-t\u1eeb-khoa-trong-ten-mi\u1ec1n\"><span class=\"ez-toc-section\" id=\"1_Tu_khoa_trong_ten_mien\"><\/span>1. T\u1eeb kh\u00f3a trong t\u00ean mi\u1ec1n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/02-in-domain.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"938\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/02-in-domain.png\" alt=\"s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a trong t\u00ean mi\u1ec1n\" class=\"wp-image-6346\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/02-in-domain.png 1440w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/02-in-domain-300x195.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/02-in-domain-768x500.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/02-in-domain-1024x667.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/02-in-domain-1170x762.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/02-in-domain-585x381.png 585w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a><\/figure><\/div>\n\n\n<p>Quay l\u1ea1i n\u0103m 2012, khi Google ph\u00e1t h\u00e0nh b\u1ea3n c\u1eadp nh\u1eadt \u0111\u1ec3 gi\u1ea3m gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1i g\u1ecdi l\u00e0 EMDs (Exact Match Domains \/ Kh\u1edbp Ch\u00ednh X\u00e1c T\u00ean Mi\u1ec1n).<\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch xem x\u00e9t bi\u1ec3u \u0111\u1ed3 tr\u00ean, ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng d\u01b0\u1eddng nh\u01b0 EMDs v\u1eabn \u0111\u00f3ng m\u1ed9t vai tr\u00f2 nh\u1ea5t \u0111\u1ecbnh, b\u1edfi r\u00f5 r\u00e0ng c\u00f3 s\u1ef1 &#8220;nh\u1ea3y v\u1ecdt&#8221; trong v\u1ecb tr\u00ed s\u1ed1 1.<\/p>\n\n\n\n<p>Nh\u01b0ng t\u00f4i tin r\u1eb1ng s\u1ef1 &#8220;nh\u1ea3y v\u1ecdt&#8221; n\u00e0y c\u00f3 nguy\u00ean nh\u00e2n t\u1eeb c\u00e1i g\u1ecdi l\u00e0 &#8220;t\u1eeb kh\u00f3a th\u01b0\u01a1ng hi\u1ec7u&#8221;.<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, n\u1ebfu b\u1ea1n t\u00ecm ki\u1ebfm tr\u00ean Google cho t\u1eeb kh\u00f3a &#8220;addicting games&#8221; &#8211; b\u1ea1n s\u1ebd nh\u1eadn th\u1ea5y r\u1eb1ng n\u00f3 th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u cho m\u1ed9t trang website v\u1ec1 game ph\u1ed5 bi\u1ebfn, l\u00e0 trang x\u1ebfp h\u1ea1ng s\u1ed1 1 cho t\u1eeb kh\u00f3a n\u00e0y:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/001-addicting-games.png\"><img loading=\"lazy\" decoding=\"async\" width=\"756\" height=\"466\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/001-addicting-games.png\" alt=\"trang web th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-6347\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/001-addicting-games.png 756w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/001-addicting-games-300x185.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/001-addicting-games-585x361.png 585w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/><\/a><\/figure><\/div>\n\n\n<p>M\u1ed1i t\u01b0\u01a1ng quan l\u00e0 0.0877 c\u00f3 th\u1ec3 xem l\u00e0 kh\u00e1 cao (so v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 SEO onpage kh\u00e1c), nh\u01b0ng n\u1ebfu ch\u00fang t\u00f4i t\u00ednh to\u00e1n l\u1ea1i n\u00f3 khi b\u1ecf \u0111i v\u1ecb tr\u00ed s\u1ed1 1, t\u00f4i ch\u1eafc ch\u1eafn l\u00e0 con s\u1ed1 n\u00e0y s\u1ebd s\u1ee5t gi\u1ea3m \u0111i nhi\u1ec1u.<\/p>\n\n\n\n<p>C\u1ea7n l\u01b0u \u00fd l\u00e0 ch\u00fang t\u00f4i kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o duy nh\u1ea5t c\u00e1c t\u00ean mi\u1ec1n EMDs, m\u00e0 c\u00f2n t\u00ednh \u0111\u1ebfn b\u1ea5t k\u1ef3 website n\u00e0o ch\u1ee9a ch\u00ednh x\u00e1c t\u1eeb kh\u00f3a trong m\u1ed9t ph\u1ea7n t\u00ean mi\u1ec1n c\u1ee7a n\u00f3.<\/p>\n\n\n\n<p><strong>L\u1edcI KHUY\u00caN<\/strong><\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 &#8220;chi\u1ebfm l\u0129nh&#8221; m\u1ed9t t\u1eeb kh\u00f3a n\u00e0o \u0111\u00f3 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng n\u00f3 trong t\u00ean mi\u1ec1n c\u1ee7a b\u1ea1n v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u quanh n\u00f3 kh\u00f4ng?<\/p>\n\n\n\n<p>\u0110\u01b0\u1ee3c, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ee9!<\/p>\n\n\n\n<p>T\u00f4i \u0111\u00e3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 v\u1edbi plugin WP c\u1ee7a t\u00f4i c\u00f3 t\u00ean l\u00e0 <em>&#8220;Content Upgrades Pro&#8221;<\/em> v\u00e0 \u0111\u1eb7t cho n\u00f3 ng\u00f4i nh\u00e0 c\u00f3 t\u00ean&nbsp;<em>\u201c<\/em><code>contentupgradespro.com<\/code><em>\u201d.<\/em><\/p>\n\n\n\n<p>V\u00e0 n\u00f3 th\u0103ng h\u1ea1ng kh\u00e1 t\u1ed1t cho t\u1eeb kh\u00f3a &#8220;content upgrades&#8221; &#8211; ngo\u1ea1i tr\u1eeb vi\u1ec7c th\u1ef1c t\u1ebf l\u00e0 n\u00f3 kh\u00f4ng th\u1ec3 x\u1ebfp tr\u00ean b\u00e0i vi\u1ebft c\u1ee7a Brian Dean &#8211; trang n\u00e0y th\u1eadm ch\u00ed g\u1ea7n nh\u01b0 kh\u00f4ng t\u1ed1i \u01b0u h\u00f3a cho t\u1eeb kh\u00f3a n\u00e0y (nh\u01b0ng l\u1ea1i c\u00f3 r\u1ea5t nhi\u1ec1u backlinks):<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/01-Google-serp.png\"><img loading=\"lazy\" decoding=\"async\" width=\"681\" height=\"376\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/01-Google-serp.png\" alt=\"trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm 1\" class=\"wp-image-6348\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/01-Google-serp.png 681w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/01-Google-serp-300x166.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/01-Google-serp-585x323.png 585w\" sizes=\"(max-width: 681px) 100vw, 681px\" \/><\/a><\/figure><\/div>\n\n\n<p>V\u1eady th\u00ec t\u1eeb kh\u00f3a kh\u1edbp ch\u00ednh x\u00e1c t\u00ean mi\u1ec1n c\u00f3 l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u x\u1ebfp h\u1ea1ng m\u1ea1nh? T\u00f4i kh\u00f4ng ngh\u0129 nh\u01b0 v\u1eady.<\/p>\n\n\n\n<p><strong>\u00dd ki\u1ebfn c\u1ee7a ng\u01b0\u1eddi d\u1ecbch<\/strong>: th\u1ef1c t\u1ebf c\u00f3 nghi\u00ean c\u1ee9u cho th\u1ea5y <a href=\"https:\/\/kiencang.net\/ten-mien-co-tu-khoa\/\" target=\"_blank\" rel=\"noreferrer noopener\">t\u00ean mi\u1ec1n c\u00f3 t\u1eeb kh\u00f3a \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c \u0111\u1ebfn t\u1ef7 l\u1ec7 click tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm<\/a>. \u0110i\u1ec1u n\u00e0y c\u00f3 v\u1ebb kh\u00f4ng c\u00f3 g\u00ec l\u1ea1 v\u1ec1 m\u1eb7t c\u1ea3m quan, ng\u01b0\u1eddi d\u00f9ng r\u00f5 r\u00e0ng th\u1ea5y m\u1ed9t t\u00ean mi\u1ec1n c\u00f3 t\u1eeb kh\u00f3a c\u00f3 t\u00ednh li\u00ean quan cao h\u01a1n so v\u1edbi c\u00e1c t\u00ean mi\u1ec1n kh\u00f4ng c\u00f3 g\u00ec. V\u00e0 th\u1ef1c h\u00e0nh <a href=\"https:\/\/kiencang.net\/cach-chon-ten-mien-hay\/\" target=\"_blank\" rel=\"noreferrer noopener\">l\u1ef1a ch\u1ecdn t\u00ean mi\u1ec1n hay<\/a> c\u00f3 t\u1eeb kh\u00f3a c\u0169ng kh\u00f4ng ph\u1ea3i l\u1ef1a ch\u1ecdn g\u00ec hi\u1ebfm g\u1eb7p, r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u00e1p d\u1ee5ng v\u00e0 th\u00e0nh c\u00f4ng. \u0110i\u1ec1u l\u01b0u \u00fd \u1edf \u0111\u00e2y l\u00e0 tr\u00e1nh ch\u1ecdn t\u00ean qu\u00e1 chung chung v\u00ec n\u00f3 s\u1ebd l\u00e0m m\u1ea5t \u0111i t\u00ednh th\u01b0\u01a1ng hi\u1ec7u, m\u1ed9t \u0111i\u1ec1u c\u1ef1c k\u1ef3 quan tr\u1ecdng trong th\u1ebf gi\u1edbi c\u1ea1nh tranh n\u1ed9i dung nh\u01b0 hi\u1ec7n nay. M\u1ed9t \u0111i\u1ec1u ch\u1eafc ch\u1eafn kh\u00e1c, t\u00ean mi\u1ec1n d\u00f9 c\u00f3 hay th\u1ebf n\u00e0o, c\u00f3 t\u1eeb kh\u00f3a ra sao, m\u00e0 n\u1ed9i dung d\u1edf t\u1ec7 th\u00ec c\u0169ng kh\u00f4ng \u0111em l\u1ea1i t\u00e1c d\u1ee5ng g\u00ec \u0111\u00e1ng k\u1ec3 v\u1ec1 l\u00e2u d\u00e0i. Ng\u01b0\u1eddi ta c\u00f3 th\u1ec3 y\u00eau b\u1ea1n ngay t\u1eeb c\u00e1i nh\u00ecn \u0111\u1ea7u ti\u00ean, nh\u01b0ng c\u00f3 s\u1ed1ng v\u1edbi b\u1ea1n l\u00e2u d\u00e0i hay kh\u00f4ng th\u00ec c\u00e1i nh\u00ecn \u0111\u1ea7u ti\u00ean \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 gi\u1ea5y \u0111\u1ea3m b\u1ea3o.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-t\u1eeb-khoa-trong-url\"><span class=\"ez-toc-section\" id=\"2_Tu_khoa_trong_URL\"><\/span>2. T\u1eeb kh\u00f3a trong URL<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/03-in-URL.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"938\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/03-in-URL.png\" alt=\"s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a trong URL\" class=\"wp-image-6349\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/03-in-URL.png 1440w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/03-in-URL-300x195.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/03-in-URL-768x500.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/03-in-URL-1024x667.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/03-in-URL-1170x762.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/03-in-URL-585x381.png 585w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a><\/figure><\/div>\n\n\n<p>Th\u1eadt th\u00fa v\u1ecb, trong s\u1ed1 t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 SEO onpage &#8220;li\u00ean quan \u0111\u1ebfn t\u1eeb kh\u00f3a&#8221; m\u00e0 ch\u00fang t\u00f4i nghi\u00ean c\u1ee9u, ch\u1ec9 c\u00f3 \u0111\u1eb7c t\u00ednh n\u00e0y cho th\u1ea5y m\u1ed1i t\u01b0\u01a1ng quan \u00e2m.<\/p>\n\n\n\n<p>V\u1eady c\u00f3 ngh\u0129a l\u00e0 Google kh\u00f4ng c\u00f2n s\u1eed d\u1ee5ng &#8220;t\u1eeb kh\u00f3a trong URL&#8221; nh\u01b0 l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u x\u1ebfp h\u1ea1ng n\u1eefa? (<em>V\u00e0 ch\u00fang ta kh\u00f4ng c\u1ea7n quan t\u00e2m \u0111\u1ebfn y\u1ebfu t\u1ed1 SEO onpage n\u00e0y ph\u1ea3i kh\u00f4ng? -N\/D<\/em>)<\/p>\n\n\n\n<p>V\u00e2ng, <a href=\"https:\/\/www.seroundtable.com\/google-keywords-in-urls-a-small-ranking-factor-21577.html\" target=\"_blank\" rel=\"noreferrer noopener\">ch\u1ec9 v\u1eeba m\u1edbi \u0111\u00e2y th\u00f4i<\/a>, John Mueller c\u1ee7a Google \u0111\u00e3 tuy\u00ean b\u1ed1 nh\u01b0 sau:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>T\u00f4i tin r\u1eb1ng n\u00f3 l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u th\u0103ng h\u1ea1ng r\u1ea5t nh\u1ecf. V\u00ec v\u1eady n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1i g\u00ec \u0111\u00f3 t\u00f4i th\u1ef1c s\u1ef1 c\u1ea7n c\u1ed1 g\u1eafng. V\u00e0 n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1i g\u00ec \u0111\u1ea5y \u0111\u00e1ng gi\u00e1 \u0111\u1ebfn m\u1ee9c b\u1ea1n ph\u1ea3i c\u1ea5u tr\u00fac l\u1ea1i trang c\u1ee7a b\u1ea1n ch\u1ec9 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c t\u1eeb kh\u00f3a trong URL.<\/p>\n<cite>&#8211; John Mueller, Webmaster Trends Analyst t\u1ea1i Google<\/cite><\/blockquote>\n\n\n\n<p><strong>L\u1edcI KHUY\u00caN<\/strong><\/p>\n\n\n\n<p>T\u1ea1i Ahrefs, ch\u00fang t\u00f4i c\u00f3 s\u1ef1 \u1ee7ng h\u1ed9 v\u00f4 c\u00f9ng l\u1edbn v\u1edbi c\u00e1i g\u1ecdi l\u00e0 URL c\u00f3 t\u00ednh m\u00f4 t\u1ea3.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 l\u00fd do:<\/p>\n\n\n\n<p><strong>#1<\/strong>&nbsp;B\u1ea1n c\u00f3 th\u1ec3 copy\/paste URL c\u00f3 t\u00ednh m\u00f4 t\u1ea3 v\u00e0o trong c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn tr\u1ef1c tuy\u1ebfn v\u00e0 m\u1ecdi ng\u01b0\u1eddi s\u1ebd bi\u1ebft trang c\u1ee7a b\u1ea1n n\u00f3i v\u1ec1 \u0111i\u1ec1u g\u00ec th\u1eadm ch\u00ed tr\u01b0\u1edbc khi click v\u00e0o trang:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/05-descriptive-URL.png\"><img loading=\"lazy\" decoding=\"async\" width=\"674\" height=\"165\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/05-descriptive-URL.png\" alt=\"URL c\u00f3 t\u00ednh m\u00f4 t\u1ea3 2\" class=\"wp-image-6350\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/05-descriptive-URL.png 674w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/05-descriptive-URL-300x73.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/05-descriptive-URL-585x143.png 585w\" sizes=\"(max-width: 674px) 100vw, 674px\" \/><\/a><\/figure><\/div>\n\n\n<p><strong>#2<\/strong>&nbsp;\u0110\u00e2y l\u00e0 ki\u1ec3u li\u00ean k\u1ebft t\u1ef1 \u0111\u1ed9ng ch\u1ee9a t\u1eeb kh\u00f3a b\u1ea1n nh\u1eafm \u0111\u1ebfn trong <a href=\"https:\/\/kiencang.net\/van-ban-neo\/\" target=\"_blank\" rel=\"noreferrer noopener\">v\u0103n b\u1ea3n neo<\/a> c\u1ee7a n\u00f3:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/06-anchor-text-in-URL.png\"><img loading=\"lazy\" decoding=\"async\" width=\"674\" height=\"165\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/06-anchor-text-in-URL.png\" alt=\"t\u1eeb kh\u00f3a nh\u1eafm \u0111\u1ebfn n\u1eb1m trong v\u0103n b\u1ea3n neo\" class=\"wp-image-6351\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/06-anchor-text-in-URL.png 674w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/06-anchor-text-in-URL-300x73.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/06-anchor-text-in-URL-585x143.png 585w\" sizes=\"(max-width: 674px) 100vw, 674px\" \/><\/a><\/figure><\/div>\n\n\n<p><strong>#3&nbsp;<\/strong>Google s\u1ebd t\u1ef1 \u0111\u1ed9ng l\u00e0m n\u1ed5i b\u1eadt t\u1eeb kh\u00f3a b\u1ea1n t\u00ecm ki\u1ebfm trong URL c\u1ee7a \u0111o\u1ea1n tr\u00edch t\u00ecm ki\u1ebfm:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/07-keyword-in-URL-highlighted.png\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"290\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/07-keyword-in-URL-highlighted.png\" alt=\"t\u1eeb kh\u00f3a trong URL \u0111\u01b0\u1ee3c l\u00e0m n\u1ed5i b\u1eadt\" class=\"wp-image-6352\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/07-keyword-in-URL-highlighted.png 710w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/07-keyword-in-URL-highlighted-300x123.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/07-keyword-in-URL-highlighted-585x239.png 585w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/><\/a><\/figure><\/div>\n\n\n<p>V\u00ec th\u1ebf n\u1ebfu b\u1ea1n v\u1eabn s\u1eed d\u1ee5ng URLs d\u1ea1ng nh\u01b0 th\u1ebf n\u00e0y&nbsp;<em>\u201c<\/em><code>ten-mien-cua-toi.com\/?product_id=7924Gh<\/code><em>\u201d &#8211;&nbsp;<\/em>b\u1ea1n ch\u1eafc ch\u1eafn ph\u1ea3i ngh\u0129 l\u1ea1i v\u1ec1 \u0111\u1ecbnh d\u1ea1ng n\u00e0y.<\/p>\n\n\n\n<p>Nh\u01b0ng c\u0169ng gi\u1ed1ng nh\u01b0 tuy\u00ean b\u1ed1 c\u1ee7a John Mueller &#8211; T\u00f4i kh\u00f4ng tin r\u1eb1ng vi\u1ec7c thay \u0111\u1ed5i c\u00e1c URL c\u00f3 t\u1eeb tr\u01b0\u1edbc c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch bao g\u1ed3m t\u1eeb kh\u00f3a m\u1ee5c ti\u00eau s\u1ebd d\u1eabn \u0111\u1ebfn b\u1ea5t k\u1ef3 l\u1ee3i \u00edch \u0111\u00e1ng k\u1ec3 n\u00e0o trong vi\u1ec7c x\u1ebfp h\u1ea1ng.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-t\u1eeb-khoa-trong-th\u1ebb-tieu-d\u1ec1-title\"><span class=\"ez-toc-section\" id=\"3_Tu_khoa_trong_the_tieu_de_title\"><\/span>3. T\u1eeb kh\u00f3a trong th\u1ebb ti\u00eau \u0111\u1ec1 (title)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/04-in-title-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"500\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/04-in-title-1.png\" alt=\"t\u1eeb kh\u00f3a trong ti\u00eau \u0111\u1ec1\" class=\"wp-image-6353\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/04-in-title-1.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/04-in-title-1-300x195.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/04-in-title-1-585x381.png 585w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/figure><\/div>\n\n\n<p>Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y khi nh\u00ecn v\u00e0o bi\u1ec3u \u0111\u1ed3 n\u00e0y, ph\u1ea7n l\u1edbn c\u00e1c trang \u0111\u01b0\u1ee3c th\u0103ng h\u1ea1ng l\u00ean trang \u0111\u1ea7u c\u1ee7a Google kh\u00f4ng \u0111\u01b0\u1ee3c kh\u1edbp ch\u00ednh x\u00e1c t\u1eeb kh\u00f3a trong th\u1ebb &#8220;ti\u00eau \u0111\u1ec1&#8221;.<\/p>\n\n\n\n<p>Bu\u1ed3n c\u01b0\u1eddi l\u00e0, th\u1eadm ch\u00ed c\u1ea3 k\u1ebft qu\u1ea3 \u1edf v\u1ecb tr\u00ed s\u1ed1 2 cho t\u1eeb kh\u00f3a &#8220;SEO onpage&#8221; [b\u1ea3n g\u1ed1c ti\u1ebfng Anh, t\u1eeb kh\u00f3a l\u00e0 &#8220;on page SEO&#8221;] c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 kh\u1edbp ch\u00ednh x\u00e1c t\u1eeb kh\u00f3a trong th\u1ebb &#8220;ti\u00eau \u0111\u1ec1&#8221;:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/12-no-keyword-in-title.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1084\" height=\"634\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/12-no-keyword-in-title.png\" alt=\"kh\u1edbp ch\u00ednh x\u00e1c t\u1eeb kh\u00f3a trong th\u1ebb ti\u00eau \u0111\u1ec1\" class=\"wp-image-6354\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/12-no-keyword-in-title.png 1084w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/12-no-keyword-in-title-300x175.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/12-no-keyword-in-title-768x449.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/12-no-keyword-in-title-1024x599.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/12-no-keyword-in-title-585x342.png 585w\" sizes=\"(max-width: 1084px) 100vw, 1084px\" \/><\/a><\/figure>\n\n\n\n<p><em>L\u01b0u \u00fd: Nh\u01b0 David \u0111\u00e3 ch\u1ec9 ra trong th\u1ea3o lu\u1eadn c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 tr\u1ea3i nghi\u1ec7m n\u00e0y, ti\u00eau \u0111\u1ec1 c\u1ee7a Moz tr\u00ean h\u00ecnh ch\u1ee5p m\u00e0n h\u00ecnh c\u1ee7a t\u00f4i c\u00f3 t\u1ea5t c\u1ea3 ba t\u1eeb c\u1ee7a t\u1eeb kh\u00f3a nh\u1eafm \u0111\u1ebfn, nh\u01b0ng n\u00f3 kh\u00f4ng s\u1eafp x\u1ebfp theo th\u1ee9 t\u1ef1 ch\u00ednh x\u00e1c.<\/em><\/p>\n\n\n\n<p><em>Nh\u01b0ng trong nghi\u00ean c\u1ee9u n\u00e0y ch\u00fang t\u00f4i ch\u1ec9 nghi\u00ean c\u1ee9u \u1ea3nh h\u01b0\u1edfng c\u1ee7a &#8220;t\u1eeb kh\u00f3a kh\u1edbp ch\u00ednh x\u00e1c ho\u00e0n to\u00e0n&#8221; v\u00e0 b\u1ecf qua t\u1eeb kh\u00f3a kh\u1edbp ch\u00ednh x\u00e1c m\u1ed9t ph\u1ea7n ho\u1eb7c t\u1eeb \u0111\u1ed3ng ngh\u0129a.<\/em><\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n cu\u1ed9n chu\u1ed9t xu\u1ed1ng b\u00ean d\u01b0\u1edbi trang SERP, b\u1ea1n s\u1ebd th\u1ea5y r\u1eb1ng Ti\u00eau \u0111\u1ec1 c\u1ee7a trang x\u1ebfp h\u1ea1ng 4 v\u00e0 h\u1ea1ng 6 c\u0169ng kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u ho\u00e0n h\u1ea3o.<\/p>\n\n\n\n<p>V\u1eady \u0111i\u1ec1u \u0111\u1ea5y c\u00f3 ngh\u0129a l\u00e0 &#8220;SEO onpage&#8221; l\u00e0 t\u1eeb kh\u00f3a d\u1ec5 d\u00e0ng th\u0103ng h\u1ea1ng n\u1ebfu b\u00e2y gi\u1edd b\u1ea1n s\u1eed d\u1ee5ng &#8220;t\u1eeb kh\u00f3a kh\u1edbp ch\u00ednh x\u00e1c&#8221; tr\u00ean trang c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>Kh\u00f4ng \u0111\u00fang ch\u00fat n\u00e0o!<\/p>\n\n\n\n<p><strong>L\u1edcI KHUY\u00caN<\/strong><\/p>\n\n\n\n<p>T\u00ecm ki\u1ebfm b\u1ea5t c\u1ee9 t\u1eeb kh\u00f3a n\u00e0o tr\u00ean Google v\u00e0 b\u1ea1n s\u1ebd nh\u1eadn th\u1ea5y r\u1eb1ng c\u00e1c t\u1eeb kh\u00f3a kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c b\u00f4i \u0111\u1eadm n\u1ed5i b\u1eadt trong ti\u00eau \u0111\u1ec1 c\u1ee7a \u0111o\u1ea1n tr\u00edch t\u00ecm ki\u1ebfm; tr\u01b0\u1edbc \u0111\u00e2y th\u00ec c\u00f3 m\u1eb7t nh\u01b0ng gi\u1edd kh\u00f4ng c\u00f2n ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c d\u00f9ng n\u1eefa:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/08-titles-highlighed.png\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"330\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/08-titles-highlighed.png\" alt=\"t\u1eeb kh\u00f3a kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c b\u00f4i \u0111\u1eadm trong ti\u00eau \u0111\u1ec1\" class=\"wp-image-6356\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/08-titles-highlighed.png 680w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/08-titles-highlighed-300x146.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/08-titles-highlighed-585x284.png 585w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a><\/figure><\/div>\n\n\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 g\u1ee3i \u00fd r\u1eb1ng Google \u0111\u00e3 gi\u1ea3m t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb kh\u00f3a kh\u1edbp ch\u00ednh x\u00e1c trong ti\u00eau \u0111\u1ec1.<\/p>\n\n\n\n<p>C\u00f3 v\u1ebb nh\u01b0 h\u1ecd mu\u1ed1n ng\u01b0\u1eddi t\u00ecm ki\u1ebfm th\u1ef1c s\u1ef1 \u0111\u1ecdc Ti\u00eau \u0111\u1ec1 b\u00e0i vi\u1ebft tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh click v\u00e0o c\u00e1i n\u00e0o, h\u01a1n l\u00e0 ch\u1ec9 l\u01b0\u1edbt nhanh ch\u00f3ng \u0111\u1ec3 t\u00ecm t\u1eeb kh\u00f3a ch\u00ednh x\u00e1c \u0111\u01b0\u1ee3c b\u00f4i \u0111\u1eadm.<\/p>\n\n\n\n<p>V\u1eady th\u00ec c\u00f3 ph\u1ea3i l\u00e0 t\u00f4i khuy\u00ean b\u1ea1n n\u00ean \u0111\u01b0a t\u1eeb kh\u00f3a nh\u1eafm \u0111\u1ebfn v\u00e0o trong Ti\u00eau \u0111\u1ec1 c\u1ee7a trang?<\/p>\n\n\n\n<p>T\u00f4i s\u1ebd n\u00f3i r\u1eb1ng<strong> n\u00f3 c\u00f2n t\u00f9y<\/strong>.<\/p>\n\n\n\n<p>B\u1ea1n th\u01b0\u1eddng c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t ti\u00eau \u0111\u1ec1 r\u1ea5t h\u1ea5p d\u1eabn m\u00e0 kh\u00f4ng c\u00f3 t\u1eeb kh\u00f3a trong \u0111\u00f3 nh\u01b0ng n\u00f3 v\u1eabn c\u00f3 th\u1ee9 h\u1ea1ng t\u1ed1t:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/09-titles-dont-matter.png\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"323\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/09-titles-dont-matter.png\" alt=\"ti\u00eau \u0111\u1ec1 kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ea5n \u0111\u1ec1\" class=\"wp-image-6359\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/09-titles-dont-matter.png 680w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/09-titles-dont-matter-300x143.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/09-titles-dont-matter-585x278.png 585w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a><\/figure><\/div>\n\n\n<p>Nh\u01b0ng vi\u1ec7c s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a kh\u1edbp ch\u00ednh x\u00e1c trong th\u1ebb Ti\u00eau \u0111\u1ec1 c\u1ee7a trang s\u1ebd l\u00e0m n\u00f3 c\u00f3 th\u1ee9 h\u1ea1ng t\u1ed1t h\u01a1n?<\/p>\n\n\n\n<p>C\u00f3 l\u1ebd l\u00e0 kh\u00f4ng!<\/p>\n\n\n\n<p>T\u1ea5t nhi\u00ean l\u00e0 tr\u1eeb khi trang c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f3 b\u1ea5t c\u1ee9 n\u1ed9i dung n\u00e0o kh\u00e1c v\u00e0 Ti\u00eau \u0111\u1ec1 l\u00e0 manh m\u1ed1i duy nh\u1ea5t Google c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o.<\/p>\n\n\n\n<p>Gi\u1ed1ng nh\u01b0 <a href=\"https:\/\/www.distilled.net\/resources\/testing-titles-and-h1s-seo-impact\/\" target=\"_blank\" rel=\"noreferrer noopener\">kinh nghi\u1ec7m n\u00e0y c\u1ee7a Distilled<\/a>, trong \u0111\u00f3 vi\u1ec7c nh\u1eafm \u0111\u1ebfn m\u1ed9t t\u1eeb kh\u00f3a kh\u00e1c trong Ti\u00eau \u0111\u1ec1 v\u00e0 c\u00e1c th\u1ebb H1 c\u1ee7a trang th\u1ef1c s\u1ef1 c\u1ea3i thi\u1ec7n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>Tuy nhi\u00ean t\u00f4i s\u1ebd quay l\u1ea1i b\u00ecnh lu\u1eadn v\u1ec1 kinh nghi\u1ec7m n\u00e0y trong ph\u1ea7n b\u00e0n v\u1ec1 th\u1ebb H1.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-t\u1eeb-khoa-xu\u1ea5t-hi\u1ec7n-s\u1edbm-trong-ph\u1ea7n-d\u1ea7u-c\u1ee7a-tieu-d\u1ec1\"><span class=\"ez-toc-section\" id=\"4_Tu_khoa_xuat_hien_som_trong_phan_dau_cua_Tieu_de\"><\/span>4. T\u1eeb kh\u00f3a xu\u1ea5t hi\u1ec7n s\u1edbm trong ph\u1ea7n \u0111\u1ea7u c\u1ee7a Ti\u00eau \u0111\u1ec1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/05-beginning-of-title-tag.png\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"500\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/05-beginning-of-title-tag.png\" alt=\"t\u1eeb kh\u00f3a xu\u1ea5t hi\u1ec7n s\u1edbm trong ph\u1ea7n \u0111\u1ea7u c\u1ee7a ti\u00eau \u0111\u1ec1\" class=\"wp-image-6360\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/05-beginning-of-title-tag.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/05-beginning-of-title-tag-300x195.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/05-beginning-of-title-tag-585x381.png 585w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/figure><\/div>\n\n\n<p>T\u00f4i mu\u1ed1n nghi\u00ean c\u1ee9u <a href=\"https:\/\/kiencang.net\/yeu-to-xep-hang-cua-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng SEO onpage<\/a> n\u00e0y trong \u0111i\u1ec1u ki\u1ec7n c\u00f4 l\u1eadp, v\u00ec th\u1ebf ch\u00fang t\u00f4i ch\u1ec9 nh\u00ecn v\u00e0o trang k\u1ebft qu\u1ea3 SERP khi m\u00e0 t\u1eeb kh\u00f3a xu\u1ea5t hi\u1ec7n trong ti\u00eau \u0111\u1ec1 c\u1ee7a c\u1ea3 10 k\u1ebft qu\u1ea3 \u0111\u1ea7u ti\u00ean.<\/p>\n\n\n\n<p>V\u00e0 k\u1ebft qu\u1ea3 t\u1eeb kinh nghi\u1ec7m cho th\u1ea5y c\u00f3 m\u1ed1i t\u01b0\u01a1ng quan t\u00edch c\u1ef1c r\u1ea5t nh\u1ecf.<\/p>\n\n\n\n<p><strong>L\u1edcI KHUY\u00caN<\/strong><\/p>\n\n\n\n<p>Con s\u1ed1 t\u01b0\u01a1ng quan \u1ea9n d\u01b0\u1edbi tr\u1ea3i nghi\u1ec7m tr\u00ean cho th\u1ea5y Google th\u1ef1c s\u1ef1 s\u1eed d\u1ee5ng n\u00f3 nh\u01b0 l\u00e0 m\u1ed9t trong c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng (<em>nh\u01b0ng r\u1ea5t r\u1ea5t y\u1ebfu<\/em>).<\/p>\n\n\n\n<p>Nh\u01b0ng t\u00f4i tin r\u1eb1ng s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a kh\u1edbp ch\u00ednh x\u00e1c \u1edf ph\u1ea7n \u0111\u1ea7u c\u1ee7a Ti\u00eau \u0111\u1ec1 kh\u00f4ng \u0111em l\u1ea1i cho b\u1ea1n b\u1ea5t k\u1ef3 l\u1ee3i th\u1ebf \u0111\u00e1ng k\u1ec3 n\u00e0o so v\u1edbi c\u00e1c trang kh\u00f4ng l\u00e0m v\u1eady.<\/p>\n\n\n\n<p>V\u00ec th\u1ebf n\u1ebfu b\u1ea1n th\u1ea5y Ti\u00eau \u0111\u1ec1 c\u1ee7a c\u00e1c trang n\u1eb1m trong top tr\u00ean SERP kh\u00f4ng b\u1eaft \u0111\u1ea7u v\u1edbi t\u1eeb kh\u00f3a nh\u1eafm \u0111\u1ebfn &#8211; th\u00ec c\u0169ng \u0111\u1eebng n\u00ean cho r\u1eb1ng \u0111\u00e2y s\u1ebd l\u00e0 c\u01a1 h\u1ed9i th\u0103ng h\u1ea1ng d\u1ec5 d\u00e0ng cho b\u1ea3n th\u00e2n.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-t\u1eeb-khoa-trong-th\u1ebb-mo-t\u1ea3-meta-description\"><span class=\"ez-toc-section\" id=\"5_Tu_khoa_trong_the_mo_ta_Meta_Description\"><\/span>5. T\u1eeb kh\u00f3a trong th\u1ebb m\u00f4 t\u1ea3 Meta Description<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean ch\u00fang t\u00f4i nghi\u00ean c\u1ee9u xem c\u00f3 bao nhi\u00eau trang SERP trong d\u1eef li\u1ec7u m\u1eabu c\u1ee7a ch\u00fang t\u00f4i c\u00f3 n\u1ed9i dung trong th\u1ebb &#8220;meta description&#8221;:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/trang-co-the-meta-description.png\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"500\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/trang-co-the-meta-description.png\" alt=\"trang c\u00f3 th\u1ebb meta description\" class=\"wp-image-6361\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/trang-co-the-meta-description.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/trang-co-the-meta-description-300x195.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/trang-co-the-meta-description-585x381.png 585w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/figure><\/div>\n\n\n<p>Bi\u1ec3u \u0111\u1ed3 tr\u00ean cho th\u1ea5y l\u00e0 h\u1ea7u h\u1ebft c\u00e1c trang x\u1ebfp h\u1ea1ng trong top 10 Google kh\u00f4ng c\u00f3 n\u1ed9i dung trong th\u1ebb meta description.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y ng\u1ee5 \u00fd r\u1eb1ng vi\u1ebft n\u1ed9i dung cho th\u1ebb meta description kh\u00f4ng quan tr\u1ecdng cho th\u1ee9 h\u1ea1ng c\u1ee7a b\u1ea1n (<em>n\u00f3 kh\u00f4ng c\u00f2n l\u00e0 y\u1ebfu t\u1ed1 SEO onpage \u0111\u00e1ng k\u1ec3 n\u1eefa -N\/D<\/em>)<\/p>\n\n\n\n<p>Sau \u0111\u00f3 ch\u00fang t\u00f4i l\u1ea5y ph\u00e2n \u0111o\u1ea1n SERP m\u00e0 t\u1ea5t c\u1ea3 \u0111\u1ec1u c\u00f3 10 th\u1ebb &#8220;meta description&#8221; \u0111\u01b0\u1ee3c vi\u1ebft n\u1ed9i dung v\u00e0 nghi\u00ean c\u1ee9u xem vi\u1ec7c s\u1eed d\u1ee5ng kh\u1edbp ch\u00ednh x\u00e1c t\u1eeb kh\u00f3a trong nh\u1eefng th\u1ebb n\u00e0y t\u01b0\u01a1ng quan th\u1ebf n\u00e0o v\u1edbi x\u1ebfp h\u1ea1ng:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/su-dung-tu-khoa-trong-the-meta-description.png\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"500\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/su-dung-tu-khoa-trong-the-meta-description.png\" alt=\"s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a trong th\u1ebb meta description\" class=\"wp-image-6362\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/su-dung-tu-khoa-trong-the-meta-description.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/su-dung-tu-khoa-trong-the-meta-description-300x195.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/su-dung-tu-khoa-trong-the-meta-description-585x381.png 585w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/figure><\/div>\n\n\n<p>V\u00e0 m\u1ed9t l\u1ea7n n\u1eefa, h\u01a1n 50% th\u1ebb meta description \u0111\u01b0\u1ee3c vi\u1ebft m\u00e0 kh\u00f4ng c\u00f3 t\u1eeb kh\u00f3a nh\u1eafm \u0111\u1ebfn b\u00ean trong, th\u00eam v\u00e0o \u0111\u00f3 m\u1ed1i t\u01b0\u01a1ng quan v\u1edbi th\u1ee9 h\u1ea1ng tr\u00ean Google r\u1ea5t g\u1ea7n v\u1edbi gi\u00e1 tr\u1ecb 0.<\/p>\n\n\n\n<p><strong>L\u1edcI KHUY\u00caN<\/strong><\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 n\u00ean vi\u1ebft n\u1ed9i dung cho th\u1ebb &#8220;meta description&#8221; cho m\u1ecdi trang tr\u00ean website c\u1ee7a b\u1ea1n hay kh\u00f4ng?<\/p>\n\n\n\n<p>T\u00f4i khuy\u00ean l\u00e0 c\u00f3, nh\u01b0ng y\u1ebfu t\u1ed1 SEO onpage n\u00e0y kh\u00f4ng quan tr\u1ecdng trong vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng t\u1ed1t.<\/p>\n\n\n\n<p>Trong ph\u1ea7n l\u1edbn tr\u01b0\u1eddng h\u1ee3p, Google s\u1ebd b\u1ecf qua n\u1ed9i dung trong th\u1ebb &#8220;meta description&#8221; v\u00e0 ch\u1ec9 l\u1ea5y ra m\u1ed9t ph\u1ea7n tr\u00edch \u0111o\u1ea1n ng\u1eafn t\u1eeb n\u1ed9i dung trang c\u1ee7a b\u1ea1n (<em>c\u00e1i m\u00e0 n\u00f3 ngh\u0129 l\u00e0 li\u00ean quan nh\u1ea5t \u0111\u1ebfn truy v\u1ea5n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/em>):<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/meta-description-13.png\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"217\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/meta-description-13.png\" alt=\"Google kh\u00f4ng l\u1ea5y n\u1ed9i dung t\u1eeb th\u1ebb meta description\" class=\"wp-image-6363\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/meta-description-13.png 680w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/meta-description-13-300x96.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/meta-description-13-585x187.png 585w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a><\/figure><\/div>\n\n\n<p>T\u00f4i c\u0169ng <em>kh\u00f4ng th\u00edch th\u00fa<\/em> g\u00ec khi vi\u1ebft n\u1ed9i dung cho th\u1ebb &#8220;meta description&#8221;, do v\u1eady ch\u00fang t\u00f4i ch\u1ec9 \u0111\u00e1nh b\u00f3ng n\u00f3 cho c\u00e1c trang quan tr\u1ecdng nh\u1ea5t tr\u00ean website:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/14-lame-description.png\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"210\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/14-lame-description.png\" alt=\"v\u1eabn vi\u1ebft m\u00f4 t\u1ea3 cho c\u00e1c trang quan tr\u1ecdng\" class=\"wp-image-6364\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/14-lame-description.png 680w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/14-lame-description-300x93.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/14-lame-description-585x181.png 585w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a><\/figure><\/div>\n\n\n<p>Nh\u00ecn chung, t\u00f4i kh\u00f4ng tin r\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng kh\u1edbp t\u1eeb kh\u00f3a ch\u00ednh x\u00e1c b\u00ean trong th\u1ebb &#8220;meta description&#8221; s\u1ebd gi\u00fap c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng trang c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>V\u00ec th\u1ebf b\u1ea1n c\u00f3 l\u1ebd kh\u00f4ng c\u1ea7n \u0111\u01b0a y\u1ebfu t\u1ed1 n\u00e0y v\u00e0o khi ph\u00e2n t\u00edch c\u01a1 h\u1ed9i c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u01b0\u1ee3c th\u0103ng h\u1ea1ng cho t\u1eeb kh\u00f3a n\u00e0o \u0111\u1ea5y.<\/p>\n\n\n\n<p><strong>\u00dd ki\u1ebfn c\u1ee7a ng\u01b0\u1eddi d\u1ecbch<\/strong>: meta description l\u00e0 m\u1ed9t trong c\u00e1c y\u1ebfu t\u1ed1 SEO onpage c\u1ed5 nh\u1ea5t tr\u00ean website m\u00e0 hi\u1ec7n nay \u00edt ng\u01b0\u1eddi c\u00f2n s\u1eed d\u1ee5ng, k\u1ec3 c\u1ea3 nh\u1eefng chuy\u00ean trang v\u1ec1 SEO. M\u1ed9t trong nh\u1eefng l\u00fd do cho \u0111i\u1ec1u n\u00e0y l\u00e0 v\u00ec n\u00f3 th\u1ef1c s\u1ef1 kh\u00f4ng c\u00f2n quan tr\u1ecdng khi c\u00e1c m\u00e1y t\u00ecm ki\u1ebfm c\u00f3 kh\u1ea3 n\u0103ng t\u00f3m t\u1eaft n\u1ed9i dung t\u1ed1t h\u01a1n. Th\u1ee9 hai, vi\u1ebft meta description kh\u00f4ng d\u1ec5, \u0111\u1eb7c bi\u1ec7t khi so s\u00e1nh v\u1edbi kh\u1ea3 n\u0103ng c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm b\u00e2y gi\u1edd. L\u1eddi khuy\u00ean l\u00e0 n\u1ebfu b\u1ea1n c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i v\u00e0 t\u1ef1 tin v\u1ec1 m\u1ed9t b\u00e0i vi\u1ebft n\u00e0o \u0111\u00f3, h\u00e3y vi\u1ebft meta description, c\u00f2n kh\u00f4ng th\u00ec c\u1ee9 \u0111\u1ec3 y\u00ean, m\u00e1y t\u00ecm ki\u1ebfm s\u1ebd bi\u1ebft t\u1ef1 l\u00e0m c\u00f4ng vi\u1ec7c c\u1ee7a n\u00f3.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-t\u1eeb-khoa-trong-tieu-d\u1ec1-th\u1ebb-h1\"><span class=\"ez-toc-section\" id=\"6_Tu_khoa_trong_Tieu_de_the_H1\"><\/span>6. T\u1eeb kh\u00f3a trong Ti\u00eau \u0111\u1ec1 (th\u1ebb H1)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/07-headline.png\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"500\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/07-headline.png\" alt=\"t\u1eeb kh\u00f3a trong th\u1ebb H1\" class=\"wp-image-6365\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/07-headline.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/07-headline-300x195.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/07-headline-585x381.png 585w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/figure><\/div>\n\n\n<p>G\u1ea7n nh\u01b0 85% c\u00e1c trang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng trong top10 Google kh\u00f4ng c\u00f3 t\u1eeb kh\u00f3a b\u00ean trong th\u1ebb H1 (<em>d\u1ef1a tr\u00ean d\u1eef li\u1ec7u m\u1eabu c\u1ee7a ch\u00fang t\u00f4i<\/em>).<\/p>\n\n\n\n<p>T\u00f4i \u0111o\u00e1n ph\u1ea7n l\u1edbn l\u00e0 do s\u1eed d\u1ee5ng kh\u00f4ng \u0111\u00fang th\u1ebb H1 trong layout c\u1ee7a trang web &#8211; d\u1eef li\u1ec7u c\u1ee7a ch\u00fang t\u00f4i cho th\u1ea5y tr\u00ean 70% trang web \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng trong top10 Google kh\u00f4ng c\u00f3 th\u1ebb H1 b\u00ean trong.<\/p>\n\n\n\n<p>\u0110i\u1ec1u kh\u00e1 bu\u1ed3n l\u00e0 ph\u1ea7n l\u1edbn nh\u1eefng ng\u01b0\u1eddi ph\u00e1t tri\u1ec3n web v\u1eabn ch\u01b0a quen thu\u1ed9c v\u1edbi c\u00e1c k\u1ef9 thu\u1eadt SEO c\u01a1 b\u1ea3n.<\/p>\n\n\n\n<p><strong>L\u1edcI KHUY\u00caN<\/strong><\/p>\n\n\n\n<p>C\u00f3 ph\u1ea3i l\u00e0 t\u00f4i khuy\u00ean b\u1ea1n n\u00ean s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a nh\u1eafm \u0111\u1ebfn trong Ti\u00eau \u0111\u1ec1 c\u1ee7a trang?<\/p>\n\n\n\n<p>V\u00c2NG, \u0111\u00fang v\u1eady!<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 l\u00fd do:<\/p>\n\n\n\n<p><strong>#1<\/strong>&nbsp;Vi\u1ebft ti\u00eau \u0111\u1ec1 ch\u00ednh x\u00e1c gi\u00fap n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 <a href=\"https:\/\/kiencang.net\/cach-nguoi-dung-doc-tren-web\/\" target=\"_blank\" rel=\"noreferrer noopener\">kh\u1ea3 n\u0103ng \u0111\u1ecdc qu\u00e9t<\/a> tr\u00ean trang c\u1ee7a b\u1ea1n. \u0110\u00e2y l\u00e0 c\u00e1ch ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 nhanh ch\u00f3ng \u0111o\u00e1n bi\u1ebft \u0111\u01b0\u1ee3c r\u1eb1ng h\u1ecd \u0111ang \u1edf \u0111\u00fang n\u01a1i hay kh\u00f4ng v\u00e0 ti\u1ebfp t\u1ee5c \u0111i s\u00e2u v\u00e0o n\u1ed9i dung c\u1ee7a trang, t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i th\u00e0nh &#8220;c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng d\u1ef1a v\u00e0o h\u00e0nh vi&#8221;.<\/p>\n\n\n\n<p><strong>#2&nbsp;<\/strong>B\u1eb1ng c\u00e1ch \u0111\u00f3ng khung ti\u00eau \u0111\u1ec1 c\u1ee7a b\u1ea1n xoay quanh t\u1eeb kh\u00f3a ho\u1eb7c c\u1ee5m t\u1eeb c\u1ee5 th\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1ch m\u1ecdi ng\u01b0\u1eddi li\u00ean k\u1ebft \u0111\u1ebfn trang c\u1ee7a b\u1ea1n:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/dong-khung-tieu-de-backlink.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"504\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/dong-khung-tieu-de-backlink.jpg\" alt=\"\u0111\u00f3ng khung ti\u00eau \u0111\u1ec1 backlink\" class=\"wp-image-6366\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/dong-khung-tieu-de-backlink.jpg 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/dong-khung-tieu-de-backlink-300x197.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/dong-khung-tieu-de-backlink-585x384.jpg 585w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/figure><\/div>\n\n\n<p>V\u00e0 nh\u01b0 b\u1ea1n \u0111\u00e3 bi\u1ebft, v\u0103n b\u1ea3n neo c\u1ee7a backlink (<em>v\u00e0 r\u1ea5t c\u00f3 th\u1ec3 l\u00e0 c\u1ea3 c\u00e1c t\u1eeb xung quanh n\u00f3 n\u1eefa<\/em>) <a href=\"https:\/\/kiencang.net\/van-ban-neo\/\" target=\"_blank\" rel=\"noreferrer noopener\">ch\u1eafc ch\u1eafn c\u00f3 \u1ea3nh h\u01b0\u1edfng<\/a> \u0111\u1ebfn c\u00e1c t\u1eeb kh\u00f3a m\u00e0 trang c\u1ee7a b\u1ea1n mu\u1ed1n \u0111\u01b0\u1ee3c th\u0103ng h\u1ea1ng.<\/p>\n\n\n\n<p>Nh\u01b0ng c\u00f3 ph\u1ea3i t\u00f4i cho r\u1eb1ng s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a kh\u1edbp ch\u00ednh x\u00e1c trong th\u1ebb H1 trong trang c\u1ee7a b\u1ea1n l\u00e0 \u0111\u1ee7 m\u1ea1nh nh\u01b0 m\u1ed9t t\u00edn hi\u1ec7u th\u0103ng h\u1ea1ng trong ch\u00ednh b\u1ea3n th\u00e2n n\u00f3?<\/p>\n\n\n\n<p>KH\u00d4NG, t\u00f4i kh\u00f4ng ngh\u0129 v\u1eady.<\/p>\n\n\n\n<p>T\u1ea5t nhi\u00ean l\u00e0 tr\u1eeb khi th\u1ebb H1 l\u00e0 n\u1ed9i dung \u0111\u1ed9c \u0111\u00e1o duy nh\u1ea5t c\u00f3 tr\u00ean trang c\u1ee7a b\u1ea1n, v\u00e0 t\u1eeb kh\u00f3a b\u1ea1n nh\u1eafm \u0111\u1ebfn l\u00e0 <a href=\"https:\/\/kiencang.net\/tu-khoa-duoi-dai\/\" target=\"_blank\" rel=\"noreferrer noopener\">t\u1eeb kh\u00f3a c\u00f3 \u0111u\u00f4i r\u1ea5t d\u00e0i<\/a>.<\/p>\n\n\n\n<p>Gi\u1ed1ng nh\u01b0 trong tr\u1ea3i nghi\u1ec7m c\u1ee7a anh ch\u00e0ng \u0111\u1ebfn t\u1eeb Distilled m\u00e0 t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp tr\u01b0\u1edbc \u0111\u00e2y:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/16-h1-tag-hotels.png\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"370\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/16-h1-tag-hotels.png\" alt=\"Th\u1ebb H1 Hotel\" class=\"wp-image-6368\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/16-h1-tag-hotels.png 680w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/16-h1-tag-hotels-300x163.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/16-h1-tag-hotels-585x318.png 585w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a><figcaption class=\"wp-element-caption\">N\u1ed9i dung c\u1ee7a th\u1ebb H1 g\u1ea7n nh\u01b0 l\u00e0 n\u1ed9i dung \u0111\u1ed9c \u0111\u00e1o duy nh\u1ea5t c\u00f3 tr\u00ean trang n\u00e0y, ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a trang l\u00e0 ph\u1ea7n chung<\/figcaption><\/figure><\/div>\n\n\n<p>V\u1eady t\u00f4i c\u00f3 khuy\u00ean b\u1ea1n s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a m\u00e0 b\u1ea1n mu\u1ed1n th\u0103ng h\u1ea1ng b\u00ean trong th\u1ebb H1 kh\u00f4ng?<\/p>\n\n\n\n<p>V\u00e2ng, t\u00f4i c\u00f3 khuy\u00ean. <em>(l\u00fd do v\u00ec nh\u1eefng g\u00ec t\u00f4i \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean)<\/em><\/p>\n\n\n\n<p><em>Ch\u00fa th\u00edch th\u00eam c\u1ee7a ng\u01b0\u1eddi d\u1ecbch<\/em>: Trong b\u00e0i vi\u1ebft c\u00f3 2 l\u1ea7n nh\u1eafc \u0111\u1ebfn ti\u00eau \u0111\u1ec1, tuy nhi\u00ean \u00fd ngh\u0129a c\u1ee7a 2 ti\u00eau \u0111\u1ec1 l\u00e0 kh\u00e1c nhau.<\/p>\n\n\n\n<p>C\u00e1i th\u1ee9 nh\u1ea5t l\u00e0 title tag, ti\u00eau \u0111\u1ec1 trong <a href=\"https:\/\/kiencang.net\/the-title-trong-html\/\" target=\"_blank\" rel=\"noreferrer noopener\">th\u1ebb title<\/a>, ti\u00eau \u0111\u1ec1 n\u00e0y c\u00f3 t\u00e1c d\u1ee5ng cung c\u1ea5p n\u1ed9i dung cho thanh toolbar tr\u00ecnh duy\u1ec7t, c\u00f2n d\u01b0\u1edbi g\u00f3c \u0111\u1ed9 SEO, n\u00f3 cung c\u1ea5p ti\u00eau \u0111\u1ec1 b\u00e0i vi\u1ebft trong k\u1ebft qu\u1ea3 tr\u1ea3 v\u1ec1 c\u1ee7a m\u00e1y t\u00ecm ki\u1ebfm, v\u00e0 th\u01b0\u1eddng k\u00e8m lu\u00f4n t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a trang.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/title-tag.png\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"362\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/title-tag.png\" alt=\"th\u1ebb title\" class=\"wp-image-6369\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/title-tag.png 780w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/title-tag-300x139.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/title-tag-768x356.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/title-tag-585x272.png 585w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/a><\/figure><\/div>\n\n\n<p>C\u00f2n headline H1, ti\u00eau \u0111\u1ec1 trong <a href=\"https:\/\/kiencang.net\/the-h1-h6-html\/\" target=\"_blank\" rel=\"noreferrer noopener\">th\u1ebb H1<\/a>, l\u00e0 ti\u00eau \u0111\u1ec1 m\u00e0 ng\u01b0\u1eddi xem nh\u00ecn th\u1ea5y tr\u00ean trang khi truy c\u1eadp v\u00e0o trang \u0111\u00f3.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/headline-tag.png\"><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"535\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/headline-tag.png\" alt=\"Th\u1ebb H1 headline\" class=\"wp-image-6370\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/headline-tag.png 874w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/headline-tag-300x184.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/headline-tag-768x470.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/headline-tag-585x358.png 585w\" sizes=\"(max-width: 874px) 100vw, 874px\" \/><\/a><\/figure><\/div>\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-s\u1eed-d\u1ee5ng-t\u1eeb-khoa-trong-tieu-d\u1ec1-ph\u1ee5-th\u1ebb-h2\"><span class=\"ez-toc-section\" id=\"7_Su_dung_tu_khoa_trong_tieu_de_phu_the_H2\"><\/span>7. S\u1eed d\u1ee5ng t\u1eeb kh\u00f3a trong ti\u00eau \u0111\u1ec1 ph\u1ee5 (th\u1ebb H2)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/08-subheading.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"938\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/08-subheading.png\" alt=\"s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a trong ti\u00eau \u0111\u1ec1 ph\u1ee5\" class=\"wp-image-6371\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/08-subheading.png 1440w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/08-subheading-300x195.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/08-subheading-768x500.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/08-subheading-1024x667.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/08-subheading-1170x762.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/08-subheading-585x381.png 585w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a><\/figure><\/div>\n\n\n<p>\u1ede th\u1eddi \u0111i\u1ec3m n\u00e0y c\u00f3 \u0111\u1ebfn h\u01a1n 93% c\u00e1c trang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng tr\u00ean top 10 Google kh\u00f4ng c\u00f3 t\u1eeb kh\u00f3a nh\u1eafm \u0111\u1ebfn b\u00ean trong th\u1ebb H2 c\u1ee7a h\u1ecd (<em>d\u1ef1a tr\u00ean m\u1eabu d\u1eef li\u1ec7u c\u1ee7a ch\u00fang t\u00f4i<\/em>).<\/p>\n\n\n\n<p>V\u00ec th\u1ebf l\u1eddi khuy\u00ean s\u1ebd r\u1ea5t r\u00f5 r\u00e0ng v\u00e0 \u0111\u01a1n gi\u1ea3n.<\/p>\n\n\n\n<p><strong>L\u1edcI KHUY\u00caN<\/strong><\/p>\n\n\n\n<p>T\u00f4i kh\u00f4ng ngh\u0129 r\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a kh\u1edbp ch\u00ednh x\u00e1c trong th\u1ebb H2 trang c\u1ee7a b\u1ea1n s\u1ebd d\u1eabn \u0111\u1ebfn b\u1ea5t k\u1ef3 s\u1ef1 gia t\u0103ng th\u1ee9 h\u1ea1ng c\u00f3 \u00fd ngh\u0129a n\u00e0o.<\/p>\n\n\n\n<p>V\u00ec th\u1ebf khi vi\u1ebft ti\u00eau \u0111\u1ec1 ph\u1ee5 t\u00f4i khuy\u00ean l\u00e0 b\u1ea1n n\u00ean ngh\u0129 \u0111\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc c\u1ee7a m\u00ecnh h\u01a1n l\u00e0 m\u00e1y t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8-t\u1eeb-khoa-ben-trong-n\u1ed9i-dung\"><span class=\"ez-toc-section\" id=\"8_Tu_khoa_ben_trong_noi_dung\"><\/span>8. T\u1eeb kh\u00f3a b\u00ean trong n\u1ed9i dung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-ben-trong-noi-dung.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"938\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-ben-trong-noi-dung.png\" alt=\"t\u1eeb kh\u00f3a b\u00ean trong n\u1ed9i dung\" class=\"wp-image-6372\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-ben-trong-noi-dung.png 1440w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-ben-trong-noi-dung-300x195.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-ben-trong-noi-dung-768x500.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-ben-trong-noi-dung-1024x667.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-ben-trong-noi-dung-1170x762.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-ben-trong-noi-dung-585x381.png 585w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a><\/figure><\/div>\n\n\n<p>Nghi\u00ean c\u1ee9u c\u1ee7a ch\u00fang t\u00f4i cho th\u1ea5y r\u1eb1ng g\u1ea7n 75% c\u00e1c trang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng trong top 10 Google th\u1eadm ch\u00ed kh\u00f4ng c\u00f3 \u0111\u1ebfn m\u1ed9t l\u1ea7n \u0111\u1ec1 c\u1eadp t\u1edbi t\u1eeb kh\u00f3a kh\u1edbp ch\u00ednh x\u00e1c trong n\u1ed9i dung c\u1ee7a h\u1ecd (<em>d\u1ef1a tr\u00ean d\u1eef li\u1ec7u m\u1eabu c\u1ee7a ch\u00fang t\u00f4i<\/em>).<\/p>\n\n\n\n<p>V\u00e0 m\u1ed1i t\u01b0\u01a1ng quan c\u1ee7a y\u1ebfu t\u1ed1 n\u00e0y tr\u00ean trang v\u1edbi th\u1ee9 h\u1ea1ng tr\u00ean Google r\u1ea5t g\u1ea7n v\u1edbi gi\u00e1 tr\u1ecb 0.<\/p>\n\n\n\n<p>Ban \u0111\u1ea7u ch\u00fang t\u00f4i c\u00f2n mu\u1ed1n nghi\u00ean c\u1ee9u m\u1ed1i t\u01b0\u01a1ng quan c\u1ee7a m\u1ed9t kh\u00e1i ni\u1ec7m quen thu\u1ed9c (good old) \u0111\u00f3 l\u00e0 &#8220;m\u1eadt \u0111\u1ed9 t\u1eeb kh\u00f3a \/ keyword density&#8221;, nh\u01b0ng sau khi th\u1ea5y c\u00e1c con s\u1ed1 n\u00e0y th\u00ec \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f2n \u00fd ngh\u0129a g\u00ec n\u1eefa.<\/p>\n\n\n\n<p><strong>L\u1edcI KHUY\u00caN<\/strong><\/p>\n\n\n\n<p>Google g\u1ecdi RankBrain l\u00e0 m\u1ed9t trong ba y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t trong thu\u1eadt to\u00e1n x\u1ebfp h\u1ea1ng c\u1ee7a h\u1ecd b\u00ean c\u1ea1nh li\u00ean k\u1ebft v\u00e0 n\u1ed9i dung.<\/p>\n\n\n\n<p>\u0110\u00e2y r\u00f5 r\u00e0ng l\u00e0 m\u1ed9t g\u1ee3i \u00fd kh\u00e1c cho nh\u1eefng ng\u01b0\u1eddi l\u00e0m SEO r\u1eb1ng h\u1ecd n\u00ean d\u1eebng \u00e1m \u1ea3nh v\u1edbi vi\u1ec7c c\u00f3 bao nhi\u00eau t\u1eeb kh\u00f3a kh\u1edbp ch\u00ednh x\u00e1c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng (t\u1ea7n su\u1ea5t) tr\u00ean trang v\u00e0 chuy\u1ec3n s\u1ef1 t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra ngu\u1ed3n th\u00f4ng tin gi\u1ea3i \u0111\u00e1p ho\u00e0n h\u1ea3o \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u1ea9n d\u01b0\u1edbi m\u1ed9t truy v\u1ea5n nh\u1ea5t \u0111\u1ecbnh.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"9-s\u1eed-d\u1ee5ng-t\u1eeb-khoa-trong-100-t\u1eeb-d\u1ea7u-tien-tren-trang\"><span class=\"ez-toc-section\" id=\"9_Su_dung_tu_khoa_trong_100_tu_dau_tien_tren_bai_viet\"><\/span>9. S\u1eed d\u1ee5ng t\u1eeb kh\u00f3a trong 100 t\u1eeb \u0111\u1ea7u ti\u00ean tr\u00ean b\u00e0i vi\u1ebft<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-trong-100-tu-dau-tien.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"938\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-trong-100-tu-dau-tien.png\" alt=\"t\u1eeb kh\u00f3a trong 100 t\u1eeb \u0111\u1ea7u ti\u00ean\" class=\"wp-image-6373\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-trong-100-tu-dau-tien.png 1440w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-trong-100-tu-dau-tien-300x195.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-trong-100-tu-dau-tien-768x500.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-trong-100-tu-dau-tien-1024x667.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-trong-100-tu-dau-tien-1170x762.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-trong-100-tu-dau-tien-585x381.png 585w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a><\/figure><\/div>\n\n\n<p>\u0110\u1ec3 nghi\u00ean c\u1ee9u m\u1ed1i t\u01b0\u01a1ng quan c\u1ee7a y\u1ebfu t\u1ed1 SEO onpage n\u00e0y tr\u00ean trang ch\u00fang t\u00f4i ch\u1ec9 xem x\u00e9t c\u00e1c trang SERP n\u00e0o m\u00e0 c\u1ea3 10 k\u1ebft qu\u1ea3 tr\u1ea3 v\u1ec1 \u0111\u1ec1u c\u00f3 \u00edt nh\u1ea5t m\u1ed9t t\u1eeb kh\u00f3a xu\u1ea5t hi\u1ec7n trong n\u1ed9i dung.<\/p>\n\n\n\n<p>V\u00e0 trong 80% tr\u01b0\u1eddng h\u1ee3p, ch\u00fang t\u00f4i th\u1ea5y r\u1eb1ng t\u1eeb kh\u00f3a c\u00f3 xu\u1ea5t hi\u1ec7n trong 100 t\u1eeb \u0111\u1ea7u ti\u00ean.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 v\u1eady s\u1ef1 t\u01b0\u01a1ng quan h\u1ea7u nh\u01b0 kh\u00f4ng t\u1ed3n t\u1ea1i.<\/p>\n\n\n\n<p><strong>L\u1edcI KHUY\u00caN<\/strong><\/p>\n\n\n\n<p>L\u1eddi khuy\u00ean c\u1ee7a t\u00f4i \u1edf ph\u1ea7n n\u00e0y kh\u00f4ng kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1i tr\u01b0\u1edbc.<\/p>\n\n\n\n<p>Khi vi\u1ebft n\u1ed9i dung cho trang web c\u1ee7a b\u1ea1n, \u0111\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 b\u1ea1n ph\u1ea3i t\u1eadp trung v\u00e0o gi\u00fap \u0111\u1ee1 ng\u01b0\u1eddi t\u00ecm ki\u1ebfm, h\u01a1n l\u00e0 lo l\u1eafng v\u1ec1 v\u1ecb tr\u00ed n\u00e0o tr\u00ean n\u1ed9i dung trang ph\u1ea3i xu\u1ea5t hi\u1ec7n t\u1eeb kh\u00f3a kh\u1edbp ch\u00ednh x\u00e1c.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"10-t\u1eeb-khoa-trong-th\u1ebb-alt-c\u1ee7a-hinh-\u1ea3nh\"><span class=\"ez-toc-section\" id=\"10_Tu_khoa_trong_the_ALT_cua_hinh_anh\"><\/span>10. T\u1eeb kh\u00f3a trong th\u1ebb ALT c\u1ee7a h\u00ecnh \u1ea3nh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/10-alt-tag.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"938\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/10-alt-tag.png\" alt=\"t\u1eeb kh\u00f3a trong th\u1ebb ALT c\u1ee7a h\u00ecnh \u1ea3nh\" class=\"wp-image-6374\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/10-alt-tag.png 1440w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/10-alt-tag-300x195.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/10-alt-tag-768x500.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/10-alt-tag-1024x667.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/10-alt-tag-1170x762.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/10-alt-tag-585x381.png 585w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a><\/figure><\/div>\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t tr\u01b0\u1eddng h\u1ee3p kh\u00e1c khi ph\u1ea7n l\u1edbn (tr\u00ean 70%) c\u00e1c trang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng trong top 10 Google kh\u00f4ng c\u00f3 t\u1eeb kh\u00f3a nh\u1eafm \u0111\u1ebfn trong c\u00e1c th\u1ebb &#8220;alt&#8221; c\u1ee7a h\u00ecnh \u1ea3nh. V\u00e0 th\u1ef1c t\u1ebf l\u00e0 c\u00f3 tr\u00ean 50% trang ch\u00fang t\u00f4i th\u1ea5y n\u1eb1m trong top 10 Google kh\u00f4ng c\u00f3 th\u1ebb alt b\u00ean trong n\u00f3.<\/p>\n\n\n\n<p>Nh\u01b0ng h\u00e3y th\u1eadn tr\u1ecdng l\u01b0u \u00fd l\u00e0 nghi\u00ean c\u1ee9u ch\u00fang t\u00f4i \u0111\u00e3 th\u1ef1c hi\u1ec7n l\u00e0 v\u1ec1 c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm th\u00f4ng th\u01b0\u1eddng.<\/p>\n\n\n\n<p>C\u00f2n v\u1edbi Google Image Search, k\u1ebft qu\u1ea3 c\u0169ng nh\u01b0 m\u1ed1i t\u01b0\u01a1ng quan c\u00f3 kh\u1ea3 n\u0103ng cao l\u00e0 r\u1ea5t kh\u00e1c bi\u1ec7t.<\/p>\n\n\n\n<p><strong>L\u1edcI KHUY\u00caN<\/strong><\/p>\n\n\n\n<p>Th\u1ebb ALT l\u00e0 th\u1ebb b\u1ea1n n\u00ean s\u1eed d\u1ee5ng \u0111\u1ec3 m\u00f4 t\u1ea3 n\u1ed9i dung cho \u1ea3nh c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y l\u00e0 b\u1edfi v\u00ec v\u0103n b\u1ea3n \u0111\u00f3 s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng sau n\u00e0y n\u1ebfu \u1ea3nh c\u1ee7a b\u1ea1n kh\u00f4ng t\u1ea3i \u0111\u01b0\u1ee3c ho\u1eb7c ng\u01b0\u1eddi gh\u00e9 th\u0103m s\u1eed d\u1ee5ng ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ecdc m\u00e0n h\u00ecnh (c\u00f3 th\u1ec3 v\u00ec h\u1ecd b\u1ecb khi\u1ebfm th\u1ecb).<\/p>\n\n\n\n<p>R\u1ea5t c\u00f3 th\u1ec3 m\u00f4 t\u1ea3 th\u1ebb &#8220;alt&#8221; s\u1ebd gi\u00fap h\u00ecnh \u1ea3nh c\u1ee7a b\u1ea1n x\u1ebfp h\u1ea1ng cao tr\u00ean Google Image Search (<em>tuy nhi\u00ean ch\u00fang t\u00f4i kh\u00f4ng nghi\u00ean c\u1ee9u \u0111i\u1ec1u n\u00e0y<\/em>).<\/p>\n\n\n\n<p>Nh\u01b0ng vi\u1ec7c nh\u1ed3i t\u1eeb kh\u00f3a b\u1ea1n mu\u1ed1n th\u0103ng h\u1ea1ng v\u00e0o th\u1ebb alt kh\u00f4ng ch\u1eafc t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3 n\u00e0o.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n <a href=\"https:\/\/kiencang.net\/seo-anh\/\" target=\"_blank\" rel=\"noreferrer noopener\">t\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n v\u1ec1 SEO \u1ea3nh<\/a> b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecdc b\u00e0i vi\u1ebft n\u00e0y.<\/p>\n\n\n\n<p>V\u1eady l\u00e0 ch\u00fang ta \u0111\u00e3 ho\u00e0n th\u00e0nh xong vi\u1ec7c \u0111i\u1ec1u tra nh\u00f3m c\u00e1c y\u1ebfu t\u1ed1 SEO onpage ng\u1ee5 \u00fd c\u1ea7n s\u1eed d\u1ee5ng kh\u1edbp ch\u00ednh x\u00e1c t\u1eeb kh\u00f3a tr\u00ean trang.<\/p>\n\n\n\n<p>Ph\u1ea7n ti\u1ebfp theo l\u00e0&#8230;<\/p>\n\n\n\n<p><strong>\u00dd ki\u1ebfn c\u1ee7a ng\u01b0\u1eddi d\u1ecbch<\/strong>: nhi\u1ec1u c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm b\u00e2y gi\u1edd c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ecdc h\u00ecnh \u1ea3nh r\u1ea5t t\u1ed1t, v\u00e0 c\u00f3 l\u1ebd \u0111\u00e3 ch\u1ea1m ng\u01b0\u1ee1ng so v\u1edbi vi\u1ec7c \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng t\u1ef1 m\u00f4 t\u1ea3 b\u1ee9c \u1ea3nh. Tuy nhi\u00ean t\u00f4i cho r\u1eb1ng v\u00ec c\u1ea3 l\u00fd do c\u00f4ng ngh\u1ec7 v\u00e0 chi ph\u00ed vi\u1ec7c b\u1ecf vi\u1ebft th\u1ebb ALT b\u00e2y gi\u1edd l\u00e0 \u0111i\u1ec1u d\u1ea1i d\u1ed9t. C\u00f3 th\u1ec3 10 n\u0103m n\u1eefa b\u1ea1n s\u1ebd l\u00e0m th\u1ebf \u0111\u01b0\u1ee3c, khi m\u00e1y t\u00ecm ki\u1ebfm s\u1ebd \u0111\u1ecdc \u1ea3nh t\u1ed1t h\u01a1n b\u1ea1n t\u1ef1 m\u00f4 t\u1ea3 n\u00f3, gi\u1ed1ng nh\u01b0 c\u00e1ch m\u00e0 th\u1ebb meta description tr\u01b0\u1edbc \u0111\u00e2y l\u00e0m, h\u1ed3i x\u01b0a n\u00f3 r\u1ea5t quan tr\u1ecdng, gi\u1edd th\u00ec kh\u00f4ng.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"cac-y\u1ebfu-t\u1ed1-seo-onpage-chung-khac\" style=\"color:#ff4b4b\"><span class=\"ez-toc-section\" id=\"D_Cac_yeu_to_SEO_onpage_chung_khac\"><\/span>D. C\u00e1c y\u1ebfu t\u1ed1 SEO onpage chung kh\u00e1c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trong ph\u1ea7n n\u00e0y ch\u00fang ta ti\u1ebfp t\u1ee5c xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 SEO onpage kh\u00e1c \u0111\u1ed9c l\u1eadp v\u1edbi t\u1eeb kh\u00f3a m\u00e0 b\u1ea1n mu\u1ed1n th\u0103ng h\u1ea1ng.<\/p>\n\n\n\n<p>Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p ch\u00fang th\u1ef1c s\u1ef1 cho th\u1ea5y m\u1ed1i t\u01b0\u01a1ng quan t\u1ed1t h\u01a1n v\u1edbi x\u1ebfp h\u1ea1ng tr\u00ean Google so v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 &#8220;ph\u1ee5 thu\u1ed9c v\u00e0o t\u1eeb kh\u00f3a&#8221;.<\/p>\n\n\n\n<p>Nh\u01b0ng ch\u00fang v\u1eabn r\u1ea5t y\u1ebfu \u1edbt khi so s\u00e1nh v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 backlink.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-tu\u1ed5i-c\u1ee7a-trang\"><span class=\"ez-toc-section\" id=\"1_Tuoi_cua_bai_viet_post_page\"><\/span>1. Tu\u1ed5i c\u1ee7a b\u00e0i vi\u1ebft \/ post \/ page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L\u01b0u \u00fd: b\u1ea1n \u0111\u1eebng nh\u1ea7m l\u1eabn tu\u1ed5i c\u1ee7a trang \/ b\u00e0i vi\u1ebft \/ post \/ page v\u1edbi tu\u1ed5i c\u1ee7a t\u00ean mi\u1ec1n. T\u00ean mi\u1ec1n c\u00f3 th\u1ec3 5 tu\u1ed5i, nh\u01b0ng n\u1ebfu m\u1ed9t trang (n\u1ed9i dung) m\u1edbi xu\u1ea5t b\u1ea3n c\u00e1ch \u0111\u00e2y 30 ng\u00e0y th\u00ec tu\u1ed5i c\u1ee7a trang \u0111\u00f3 ch\u1ec9 l\u00e0 m\u1ed9t th\u00e1ng m\u00e0 th\u00f4i.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tuoi-cua-trang-web.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"938\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tuoi-cua-trang-web.png\" alt=\"tu\u1ed5i c\u1ee7a trang web\" class=\"wp-image-6376\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tuoi-cua-trang-web.png 1440w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tuoi-cua-trang-web-300x195.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tuoi-cua-trang-web-768x500.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tuoi-cua-trang-web-1024x667.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tuoi-cua-trang-web-1170x762.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tuoi-cua-trang-web-585x381.png 585w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a><\/figure><\/div>\n\n\n<p>V\u01b0\u1ee3t l\u00ean tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 SEO onpage kh\u00e1c m\u00e0 ch\u00fang t\u00f4i nghi\u00ean c\u1ee9u, tu\u1ed5i c\u1ee7a trang (b\u00e0i vi\u1ebft) cho th\u1ea5y m\u1ed1i t\u01b0\u01a1ng quan t\u1ed1t nh\u1ea5t v\u1edbi th\u1ee9 h\u1ea1ng tr\u00ean Google.<\/p>\n\n\n\n<p><em>L\u01b0u \u00fd. \u0110\u1eebng di\u1ec5n gi\u1ea3i \u0111i\u1ec1u n\u00e0y theo ki\u1ec3u &#8220;trang c\u00e0ng l\u1edbn tu\u1ed5i n\u00f3 c\u00e0ng c\u00f3 th\u1eddi gian \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u backlink h\u01a1n&#8221;, b\u1edfi v\u00ec nh\u01b0 ch\u00fang t\u00f4i \u0111\u00e3 n\u00f3i \u1edf ph\u1ea7n tr\u01b0\u1edbc v\u1ec1 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u, t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 SEO onpage \u0111\u01b0\u1ee3c t\u00ecm hi\u1ec3u qua SERPs v\u1edbi c\u00e1c trang web n\u1eb1m trong k\u1ebft qu\u1ea3 c\u00f3 s\u1ed1 l\u01b0\u1ee3ng backlink t\u01b0\u01a1ng \u0111\u1ed3ng, v\u00ec th\u1ebf ch\u00fang ta c\u00f3 th\u1ec3 lo\u1ea1i b\u1ecf \u1ea3nh h\u01b0\u1edfng n\u00e0y c\u1ee7a ch\u00fang.<\/em><\/p>\n\n\n\n<p>Ch\u00fang t\u00f4i c\u0169ng nghi\u00ean c\u1ee9u t\u1eeb m\u1ed9t g\u00f3c \u0111\u1ed9 kh\u00e1c &#8211; b\u1eb1ng c\u00e1ch xem x\u00e9t t\u1ef7 l\u1ec7 trang web \u00edt h\u01a1n 1 n\u0103m tu\u1ed5i.<\/p>\n\n\n\n<p>V\u00e0 \u0111\u00e2y l\u00e0 k\u1ebft qu\u1ea3 ch\u00fang t\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/trang-it-hon-1-nam-tuoi.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"938\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/trang-it-hon-1-nam-tuoi.png\" alt=\"trang \u00edt h\u01a1n 1 n\u0103m tu\u1ed5i\" class=\"wp-image-6377\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/trang-it-hon-1-nam-tuoi.png 1440w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/trang-it-hon-1-nam-tuoi-300x195.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/trang-it-hon-1-nam-tuoi-768x500.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/trang-it-hon-1-nam-tuoi-1024x667.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/trang-it-hon-1-nam-tuoi-1170x762.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/trang-it-hon-1-nam-tuoi-585x381.png 585w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a><\/figure><\/div>\n\n\n<p><strong>L\u1edcI KHUY\u00caN<\/strong><\/p>\n\n\n\n<p>D\u1eef li\u1ec7u b\u00ean tr\u00ean (<em>c\u0169ng nh\u01b0 kinh nghi\u1ec7m c\u00e1 nh\u00e2n c\u1ee7a ch\u00fang t\u00f4i<\/em>) cho th\u1ea5y <a href=\"https:\/\/kiencang.net\/bao-lau-thi-duoc-xep-hang-top-10\/\" target=\"_blank\" rel=\"noreferrer noopener\">c\u00e1c n\u1ed9i dung m\u1edbi xu\u1ea5t b\u1ea3n c\u1ea7n m\u1ed9t kho\u1ea3ng th\u1eddi gian \u0111\u1ec3 \u0111i \u0111\u1ebfn \u0111\u01b0\u1ee3c trang \u0111\u1ea7u ti\u00ean c\u1ee7a Google<\/a>.<\/p>\n\n\n\n<p>V\u00ec th\u1ebf n\u1ebfu b\u1ea1n c\u1ea7n ph\u00e1t tri\u1ec3n l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean nhanh ch\u00f3ng, <a href=\"https:\/\/kiencang.net\/cach-tim-va-sua-lai-bai-viet\/\" target=\"_blank\" rel=\"noreferrer noopener\">xem x\u00e9t vi\u1ec7c \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c v\u00e0o c\u00e1c b\u00e0i \u0111\u0103ng c\u0169 tr\u00ean website c\u1ee7a b\u1ea1n<\/a> &#8211; nh\u1eefng trang v\u1ed1n \u0111\u00e3 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cho r\u1ea5t nhi\u1ec1u t\u1eeb kh\u00f3a (<em>d\u00f9 v\u1ecb tr\u00ed c\u1ee7a hi\u1ec7n t\u1ea1i c\u1ee7a n\u00f3 th\u1ea5p &#8211; N\/D<\/em>).<\/p>\n\n\n\n<p>V\u1edbi m\u1ed9t ch\u00fat n\u1ed7 l\u1ef1c, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea9y ch\u00fang l\u00ean cao tr\u00ean c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch:<\/p>\n\n\n\n<ol>\n<li>C\u1eadp nh\u1eadt n\u1ed9i dung tr\u00ean c\u00e1c trang n\u00e0y, h\u00e3y l\u00e0m ch\u00fang kh\u00f4ng b\u1ecb l\u1ed7i th\u1eddi<\/li>\n\n\n\n<li>\u0110\u1ea3m b\u1ea3o r\u1eb1ng trang c\u1ee7a b\u1ea1n kh\u1edbp kh\u00edt v\u1edbi &#8220;<a href=\"https:\/\/kiencang.net\/y-dinh-tim-kiem\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm<\/a>&#8221; t\u1ed1t h\u01a1n b\u1ea5t c\u1ee9 trang n\u00e0o trong top10.<\/li>\n\n\n\n<li>Thay \u0111\u1ed5i ng\u00e0y c\u1eadp nh\u1eadt cu\u1ed1i c\u00f9ng tr\u00ean trang<\/li>\n\n\n\n<li>Qu\u1ea3ng b\u00e1 n\u00f3 nh\u01b0 c\u00e1ch b\u1ea1n l\u00e0m v\u1edbi c\u00e1c trang m\u1edbi xu\u1ea5t b\u1ea3n<\/li>\n\n\n\n<li>X\u00e2y d\u1ef1ng li\u00ean k\u1ebft m\u1edbi<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-s\u1eed-d\u1ee5ng-https\"><span class=\"ez-toc-section\" id=\"2_Su_dung_HTTPS\"><\/span>2. S\u1eed d\u1ee5ng HTTPS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tri\u1ec3n khai c\u00e1i n\u00e0y r\u1ea5t \u0111\u01a1n gi\u1ea3n, v\u00e0 trong ph\u1ea7n l\u1edbn tr\u01b0\u1eddng h\u1ee3p b\u1ea1n kh\u00f4ng t\u1ed1n k\u00e9m chi ph\u00ed g\u00ec ngo\u00e0i v\u00e0i ph\u00fat c\u00e0i \u0111\u1eb7t.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/su-dung-https.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"938\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/su-dung-https.png\" alt=\"s\u1eed d\u1ee5ng https\" class=\"wp-image-6378\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/su-dung-https.png 1440w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/su-dung-https-300x195.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/su-dung-https-768x500.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/su-dung-https-1024x667.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/su-dung-https-1170x762.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/su-dung-https-585x381.png 585w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a><\/figure><\/div>\n\n\n<p>C\u00f3 \u0111\u1ebfn h\u01a1n 80% c\u00e1c trang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng 1 tr\u00ean Google kh\u00f4ng s\u1eed d\u1ee5ng <a href=\"https:\/\/kiencang.net\/chung-chi-ssl-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">k\u1ebft n\u1ed1i b\u1ea3o m\u1eadt SSL<\/a> (<em>d\u1ef1a tr\u00ean m\u1eabu d\u1eef li\u1ec7u c\u1ee7a ch\u00fang t\u00f4i<\/em>).<\/p>\n\n\n\n<p>Nh\u01b0ng c\u00f9ng l\u00fac b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y r\u00f5 r\u00e0ng r\u1eb1ng t\u1ef7 l\u1ec7 c\u00e1c trang c\u00f3 k\u1ebft n\u1ed1i https trong v\u1ecb tr\u00ed t\u1eeb 1 &#8211; 3 cao h\u01a1n so v\u1edbi c\u00e1c trang trong v\u1ecb tr\u00ed t\u1eeb 4 &#8211; 10.<\/p>\n\n\n\n<p>V\u1eady b\u1ea1n c\u00f3 n\u00ean xem x\u00e9t vi\u1ec7c <a href=\"https:\/\/kiencang.net\/cai-dat-lets-encrypt-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">chuy\u1ec3n qua d\u00f9ng https<\/a> hay kh\u00f4ng?<\/p>\n\n\n\n<p><strong>L\u1edcI KHUY\u00caN<\/strong><\/p>\n\n\n\n<p>Quay l\u1ea1i th\u1eddi \u0111i\u1ec3m 2014, <a href=\"https:\/\/webmasters.googleblog.com\/2014\/08\/https-as-ranking-signal.html\" target=\"_blank\" rel=\"noreferrer noopener\">Google ch\u00ednh th\u1ee9c tuy\u00ean b\u1ed1<\/a> r\u1eb1ng h\u1ecd s\u1eed d\u1ee5ng HTTPS nh\u01b0 l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u th\u0103ng h\u1ea1ng.<\/p>\n\n\n\n<p>V\u00e0 nghi\u00ean c\u1ee9u c\u1ee7a ch\u00fang t\u00f4i x\u00e1c nh\u1eadn r\u1eb1ng &#8220;https&#8221; c\u00f3 m\u1ed1i t\u01b0\u01a1ng quan v\u1edbi th\u1ee9 h\u1ea1ng tr\u00ean Google (<em>m\u1eb7c d\u00f9 ch\u1ec9 m\u1ed9t ch\u00fat<\/em>).<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 l\u00fd do v\u00ec sao ch\u00fang t\u00f4i khuy\u00ean b\u1ea1n n\u00ean l\u00e0m cho trang web c\u1ee7a b\u1ea1n b\u1ea3o m\u1eadt h\u01a1n.<\/p>\n\n\n\n<p>\u0110\u1eb7c bi\u1ec7t trong tr\u01b0\u1eddng h\u1ee3p b\u1ea1n thu th\u1eadp b\u1ea5t c\u1ee9 th\u00f4ng tin c\u00e1 nh\u00e2n n\u00e0o t\u1eeb ng\u01b0\u1eddi xem (<em>ki\u1ec3u nh\u1eadp form email, h\u1ecd t\u00ean, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c cao c\u1ea5p h\u01a1n nh\u01b0 s\u1ed1 th\u1ebb t\u00edn d\u1ee5ng &#8211; N\/D<\/em>).<\/p>\n\n\n\n<p>Tuy nhi\u00ean th\u00e0nh th\u1eadt m\u00e0 n\u00f3i th\u00ec kh\u00f4ng ch\u1eafc r\u1eb1ng vi\u1ec7c chuy\u1ec3n sang https s\u1ebd d\u1eabn \u0111\u1ebfn b\u1ea5t c\u1ee9 s\u1ef1 gia t\u0103ng th\u1ee9 h\u1ea1ng \u0111\u00e1ng k\u1ec3 n\u00e0o, nh\u01b0ng \u00edt nh\u1ea5t ng\u01b0\u1eddi gh\u00e9 th\u0103m trang web s\u1ebd l\u01b0u \u00fd \u0111\u1ebfn &#8220;https&#8221; trong \u0111\u1ecba ch\u1ec9 trang web v\u00e0 nh\u1eadn th\u1ee9c r\u1eb1ng trang c\u1ee7a b\u1ea1n \u0111\u00e1ng tin c\u1eady h\u01a1n.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-t\u1ed1c-d\u1ed9-t\u1ea3i-trang\"><span class=\"ez-toc-section\" id=\"3_Toc_do_tai_trang\"><\/span>3. T\u1ed1c \u0111\u1ed9 t\u1ea3i trang<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>\u00dd ki\u1ebfn c\u1ee7a ng\u01b0\u1eddi d\u1ecbch<\/strong>: t\u1ed1c \u0111\u1ed9 t\u1ea3i trang t\u1ed1t ch\u1eafc ch\u1eafn s\u1ebd \u0111em l\u1ea1i cho b\u1ea1n nhi\u1ec1u l\u1ee3i \u00edch h\u01a1n, v\u1ea5n \u0111\u1ec1 ch\u1ec9 l\u00e0 \u0111\u1eebng b\u1ecb \u00e1m \u1ea3nh b\u1edfi n\u00f3 qu\u00e1, \u0111\u1ee7 nhanh l\u00e0 \u0111\u01b0\u1ee3c r\u1ed3i.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/toc-do-trang-web.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"938\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/toc-do-trang-web.png\" alt=\"t\u1ed1c \u0111\u1ed9 trang web\" class=\"wp-image-6380\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/toc-do-trang-web.png 1440w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/toc-do-trang-web-300x195.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/toc-do-trang-web-768x500.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/toc-do-trang-web-1024x667.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/toc-do-trang-web-1170x762.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/toc-do-trang-web-585x381.png 585w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a><\/figure><\/div>\n\n\n<p>N\u0103m ngo\u00e1i, ch\u00fang t\u00f4i th\u1ea5y m\u1ed9t s\u1ed1 l\u1eddi \u0111\u1ed3n \u0111\u1ea1i r\u1eb1ng Google c\u00f3 th\u1ec3 ng\u1eebng xem x\u00e9t t\u1ed1c \u0111\u1ed9 trang web nh\u01b0 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng.<\/p>\n\n\n\n<p>V\u00e0 theo k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u c\u1ee7a ch\u00fang t\u00f4i, m\u1ed1i t\u01b0\u01a1ng quan gi\u1eefa t\u1ed1c \u0111\u1ed9 trang web v\u1edbi v\u1ecb tr\u00ed cao h\u01a1n tr\u00ean Google l\u00e0 r\u1ea5t nh\u1ecf.<\/p>\n\n\n\n<p><em>L\u01b0u \u00fd: Ch\u00fang t\u00f4i ch\u1ec9 nghi\u00ean c\u1ee9u t\u1ed1c \u0111\u1ed9 trang web d\u1ef1a t\u00ean m\u00e3 HTML c\u1ee7a trang. B\u1ecd thu th\u1eadp th\u00f4ng tin c\u1ee7a Ahrefs kh\u00f4ng t\u1ea3i \u1ea3nh, css, js, hay b\u1ea5t c\u1ee9 c\u00e1i n\u00e0o kh\u00e1c. (Xem ra kh\u00f4ng c\u00f4ng b\u1eb1ng l\u1eafm nh\u1ec9, v\u00ec th\u1ef1c t\u1ebf \u1ea3nh v\u00e0 JS m\u1edbi t\u1ed1n th\u1eddi gian t\u1ea3i trang nhi\u1ec1u nh\u1ea5t &#8211; N\/D)<\/em><\/p>\n\n\n\n<p><strong>L\u1edcI KHUY\u00caN<\/strong><\/p>\n\n\n\n<p>T\u00f4i tin r\u1eb1ng n\u1ebfu trang web c\u1ee7a b\u1ea1n \u0111\u1ea1t \u0111\u1ebfn ng\u01b0\u1ee1ng b\u1ecb coi l\u00e0 ch\u1eadm ch\u1ea1p (<em>\u0111\u1ebfn ng\u01b0\u1ee1ng k\u00edch th\u00edch s\u1ef1 kh\u00f3 ch\u1ecbu c\u1ee7a ng\u01b0\u1eddi gh\u00e9 th\u0103m trang web<\/em>) th\u00ec s\u1ebd ho\u00e0n to\u00e0n c\u00f4ng b\u1eb1ng n\u1ebfu Google \u01b0a th\u00edch (d\u00f9 r\u1ea5t nh\u1ecf) c\u00e1c trang web c\u00f3 t\u1ed1c \u0111\u1ed9 nhanh h\u01a1n trang c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Nh\u01b0ng n\u1ebfu trang c\u1ee7a b\u1ea1n \u0111\u00e3 &#8220;c\u00f3 t\u1ed1c \u0111\u1ed9 \u0111\u1ee7 nhanh&#8221; \u0111\u1ec3 l\u00e0m ng\u01b0\u1eddi gh\u00e9 th\u0103m h\u1ea1nh ph\u00fac, t\u1ed1i \u01b0u h\u00f3a n\u00f3 th\u00eam n\u1eefa v\u00e0 gi\u1ea3m \u0111\u01b0\u1ee3c v\u00e0o ch\u1ee5c mili gi\u00e2y c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1ch s\u1eed d\u1ee5ng t\u1ed1t nh\u1ea5t th\u1eddi gian v\u00e0 n\u0103ng l\u1ef1c c\u1ee7a b\u1ea1n (<em>\u00fd r\u1eb1ng vi\u1ec7c l\u00e0m n\u00e0y kh\u00f4ng \u0111\u00e1ng b\u1eb1ng vi\u1ec7c chuy\u1ec3n n\u0103ng l\u01b0\u1ee3ng c\u1ee7a b\u1ea1n v\u00e0o nh\u1eefng vi\u1ec7c quan tr\u1ecdng h\u01a1n &#8211; N\/D<\/em>).<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-d\u1ed9-dai-c\u1ee7a-n\u1ed9i-dung\"><span class=\"ez-toc-section\" id=\"4_Do_dai_cua_noi_dung\"><\/span>4. \u0110\u1ed9 d\u00e0i c\u1ee7a n\u1ed9i dung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-dai-cua-noi-dung.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"938\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-dai-cua-noi-dung.png\" alt=\"\u0111\u1ed9 d\u00e0i c\u1ee7a n\u1ed9i dung\" class=\"wp-image-6381\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-dai-cua-noi-dung.png 1440w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-dai-cua-noi-dung-300x195.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-dai-cua-noi-dung-768x500.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-dai-cua-noi-dung-1024x667.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-dai-cua-noi-dung-1170x762.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-dai-cua-noi-dung-585x381.png 585w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a><\/figure><\/div>\n\n\n<p>\u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 SEO onpage cho th\u1ea5y c\u00f3 m\u1ed1i t\u01b0\u01a1ng quan t\u1ed1t th\u1ee9 hai so v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c m\u00e0 ch\u00fang t\u00f4i nghi\u00ean c\u1ee9u (<em>c\u00e1i \u0111\u1ea7u ti\u00ean l\u00e0 &#8220;Tu\u1ed5i c\u1ee7a trang \/ post \/ page&#8221;<\/em>).<\/p>\n\n\n\n<p>L\u1eddi khuy\u00ean kh\u00f4n ngoan th\u01b0\u1eddng n\u00f3i r\u1eb1ng &#8220;h\u00e3y t\u1ea1o n\u1ed9i dung d\u00e0i&#8221; (c\u00e1i c\u00f3 xu h\u01b0\u1edbng thu h\u00fat h\u00e0ng ng\u00e0n backlink v\u00e0 chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i) t\u1eeb 1500 t\u1eeb tr\u1edf l\u00ean.<\/p>\n\n\n\n<p>Nh\u01b0ng h\u00e3y l\u01b0u \u00fd \u0111\u1ebfn gi\u00e1 tr\u1ecb trung v\u1ecb (median &#8211; <em>c\u00e1i n\u00e0y kh\u00e1c v\u1edbi trung b\u00ecnh c\u1ed9ng. Trung v\u1ecb l\u00e0 gi\u00e1 tr\u1ecb m\u00e0 c\u00f3 s\u1ed1 l\u01b0\u1ee3ng trong m\u1eabu l\u1edbn h\u01a1n n\u00f3 b\u1eb1ng v\u1edbi s\u1ed1 l\u01b0\u1ee3ng trong m\u1eabu nh\u1ecf h\u01a1n n\u00f3, trung v\u1ecb gi\u00fap th\u1ea5y \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 ph\u00e2n t\u00e1n gi\u00e1 tr\u1ecb c\u1ee7a d\u1eef li\u1ec7u &#8211; ND<\/em>) c\u1ee7a ch\u00fang t\u00f4i cho k\u1ebft qu\u1ea3 x\u1ebfp h\u1ea1ng \u1edf v\u1ecb tr\u00ed #1 ch\u1ec9 c\u00f3 800 t\u1eeb &#8211; li\u1ec7u \u0111\u1ea5y c\u00f3 ph\u1ea3i l\u00e0 &#8220;n\u1ed9i dung d\u00e0i&#8221;?<\/p>\n\n\n\n<p>T\u00f4i ngh\u0129 r\u1eb1ng Rand Fishkin c\u00f3 quan \u0111i\u1ec3m \u0111\u00fang khi n\u00f3i r\u1eb1ng:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>&#8220;N\u1ed9i dung tuy\u1ec7t v\u1eddi th\u00ec kh\u00e1c n\u1ed9i dung d\u00e0i&#8221;.<\/p>\n<\/blockquote>\n\n\n\n<p>V\u00ec th\u1ebf l\u1eddi khuy\u00ean c\u1ee7a t\u00f4i kh\u00e1 th\u1ed1ng nh\u1ea5t (in line) v\u1edbi \u00fd t\u01b0\u1edfng \u0111\u00f3.<\/p>\n\n\n\n<p><strong>L\u1edcI KHUY\u00caN<\/strong><\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 d\u1eef li\u1ec7u c\u1ee7a ch\u00fang t\u00f4i cho th\u1ea5y c\u00f3 m\u1ed1i t\u01b0\u01a1ng quan kh\u00e1 cao gi\u1eefa n\u1ed9i dung d\u00e0i v\u00e0 th\u1ee9 h\u1ea1ng tr\u00ean Google, t\u00f4i tin r\u1eb1ng n\u1ebfu b\u1ea1n c\u1ed1 g\u1eafng t\u1ea1o ra n\u1ed9i dung d\u00e0i ch\u1ec9 \u0111\u1ec3 n\u00f3 c\u00f3 th\u1ec3 c\u00f3 th\u1ee9 h\u1ea1ng cao h\u01a1n l\u00e0 \u00fd t\u01b0\u1edfng t\u1ed3i.<\/p>\n\n\n\n<p>Theo c\u00e1ch n\u00f3i c\u1ee7a Antoine de Saint Exup\u00e9ry, nh\u00e0 v\u0103n Ph\u00e1p:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Ho\u00e0n h\u1ea3o \u0111\u1ea1t \u0111\u1ebfn, kh\u00f4ng ph\u1ea3i l\u00e0 khi kh\u00f4ng c\u00f3 c\u00e1i g\u00ec \u0111\u1ec3 th\u00eam v\u00e0o, m\u00e0 l\u00e0 khi kh\u00f4ng c\u00f3 c\u00e1i g\u00ec c\u00f3 th\u1ec3 r\u00fat b\u1edbt ra \u0111\u01b0\u1ee3c n\u1eefa.<\/p>\n<\/blockquote>\n\n\n\n<p>V\u00ec th\u1ebf kh\u00f4ng ph\u1ea3i l\u00e0m n\u1ed9i dung c\u1ee7a b\u1ea1n d\u00e0i ra ch\u1ec9 v\u00ec ch\u00ednh b\u1ea3n th\u00e2n \u0111\u1ed9 d\u00e0i.<\/p>\n\n\n\n<p>H\u00e3y h\u01b0\u1edbng \u0111\u1ebfn c\u00e1i ng\u01b0\u1ee3c l\u1ea1i th\u00ec \u0111\u00fang h\u01a1n &#8211; <strong>\u0111\u01b0a \u0111\u01b0\u1ee3c nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n v\u1edbi \u00edt t\u1eeb ng\u1eef \u0111i<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-d\u1ed9-dai-c\u1ee7a-url\"><span class=\"ez-toc-section\" id=\"5_Do_dai_cua_URL\"><\/span>5. \u0110\u1ed9 d\u00e0i c\u1ee7a URL<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-dai-cua-url.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"938\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-dai-cua-url.png\" alt=\"\u0111\u1ed9 d\u00e0i c\u1ee7a URL\" class=\"wp-image-6382\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-dai-cua-url.png 1440w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-dai-cua-url-300x195.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-dai-cua-url-768x500.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-dai-cua-url-1024x667.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-dai-cua-url-1170x762.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-dai-cua-url-585x381.png 585w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a><\/figure><\/div>\n\n\n<p>Ch\u00fang t\u00f4i nghi\u00ean c\u1ee9u ph\u1ea7n URL b\u1eaft \u0111\u1ea7u t\u1eeb v\u1ecb tr\u00ed cu\u1ed1i khi t\u00ean mi\u1ec1n g\u1ed1c k\u1ebft th\u00fac:<\/p>\n\n\n\n<ul>\n<li>domain.com\/<strong>url-ngan<\/strong><\/li>\n\n\n\n<li>domain.com\/<strong>url-dai-hon-kha-nhieu-url-ban-dau<\/strong><\/li>\n<\/ul>\n\n\n\n<p>V\u00e0 nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y t\u1eeb bi\u1ec3u \u0111\u1ed3 ph\u00eda tr\u00ean, c\u00e1c URL ng\u1eafn c\u00f3 xu h\u01b0\u1edbng x\u1ebfp h\u1ea1ng t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<p>V\u00ec th\u1ebf ch\u00fang t\u00f4i nghi\u00ean c\u1ee9u \u0111\u1ec3 xem xem c\u00f3 b\u1ea5t k\u1ef3 m\u1ed1i t\u01b0\u01a1ng quan n\u00e0o gi\u1eefa s\u1ed1 l\u01b0\u1ee3ng &#8220;th\u01b0 m\u1ee5c&#8221; trong URL v\u00e0 th\u1ee9 h\u1ea1ng hay kh\u00f4ng:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/so-luong-thu-muc-trong-url.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"938\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/so-luong-thu-muc-trong-url.png\" alt=\"s\u1ed1 l\u01b0\u1ee3ng th\u01b0 m\u1ee5c trong URL\" class=\"wp-image-6383\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/so-luong-thu-muc-trong-url.png 1440w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/so-luong-thu-muc-trong-url-300x195.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/so-luong-thu-muc-trong-url-768x500.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/so-luong-thu-muc-trong-url-1024x667.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/so-luong-thu-muc-trong-url-1170x762.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/so-luong-thu-muc-trong-url-585x381.png 585w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a><\/figure><\/div>\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch ch\u00fang t\u00f4i t\u00ednh ch\u00fang:<\/p>\n\n\n\n<ul>\n<li>http:\/\/domain.com (s\u1ed1 l\u01b0\u1ee3ng th\u01b0 m\u1ee5c = 1)<\/li>\n\n\n\n<li>http:\/\/domain.com\/<strong>thumuc1<\/strong> (s\u1ed1 l\u01b0\u1ee3ng th\u01b0 m\u1ee5c = 2)<\/li>\n\n\n\n<li>http:\/\/domain.com\/<strong>thumuc1\/thumuc2<\/strong> (s\u1ed1 l\u01b0\u1ee3ng th\u01b0 m\u1ee5c = 3)<\/li>\n<\/ul>\n\n\n\n<p>V\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a th\u00ed nghi\u1ec7m n\u00e0y kh\u00e1 th\u1ed1ng nh\u1ea5t v\u1edbi c\u00e1i tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n\n\n\n<p>URL c\u00e0ng c\u00f3 \u00edt th\u01b0 m\u1ee5c bao nhi\u00eau n\u00f3 c\u00e0ng c\u00f3 xu h\u01b0\u1edbng c\u00f3 th\u1ee9 h\u1ea1ng t\u1ed1t h\u01a1n b\u1ea5y nhi\u00eau.<\/p>\n\n\n\n<p><strong>L\u1edcI KHUY\u00caN<\/strong><\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 ch\u00fang t\u00f4i quan s\u00e1t th\u1ea5y c\u00f3 m\u1ed1i t\u01b0\u01a1ng quan nh\u1ecf \u1edf \u0111\u00e2y v\u1edbi xu h\u01b0\u1edbng \u01b0a th\u00edch c\u00e1c URL ng\u1eafn h\u01a1n, t\u00f4i kh\u00f4ng tin r\u1eb1ng \u0111\u00e2y l\u00e0 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng SEO onpage \u0111\u00e1ng k\u1ec3.<\/p>\n\n\n\n<p>T\u00f4i v\u1eabn khuy\u00ean b\u1ea1n n\u00ean gi\u1eef c\u00e1c URL ng\u1eafn th\u00f4i, nh\u01b0ng l\u00e0 v\u00ec tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng l\u00e0 ch\u00ednh ch\u1ee9 kh\u00f4ng ph\u1ea3i v\u00ec \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n c\u00f3 th\u1ee9 h\u1ea1ng cao h\u01a1n.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-lien-k\u1ebft-ngoai-d\u1ebfn-cac-trang-ch\u1ea5t-l\u01b0\u1ee3ng\"><span class=\"ez-toc-section\" id=\"6_Lien_ket_ngoai_den_cac_trang_chat_luong\"><\/span>6. Li\u00ean k\u1ebft ngo\u00e0i \u0111\u1ebfn c\u00e1c trang ch\u1ea5t l\u01b0\u1ee3ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/lien-ket-ngoai-den-cac-trang-chat-luong.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"938\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/lien-ket-ngoai-den-cac-trang-chat-luong.png\" alt=\"li\u00ean k\u1ebft ra ngo\u00e0i \u0111\u1ebfn c\u00e1c trang ch\u1ea5t l\u01b0\u1ee3ng\" class=\"wp-image-6384\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/lien-ket-ngoai-den-cac-trang-chat-luong.png 1440w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/lien-ket-ngoai-den-cac-trang-chat-luong-300x195.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/lien-ket-ngoai-den-cac-trang-chat-luong-768x500.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/lien-ket-ngoai-den-cac-trang-chat-luong-1024x667.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/lien-ket-ngoai-den-cac-trang-chat-luong-1170x762.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/lien-ket-ngoai-den-cac-trang-chat-luong-585x381.png 585w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a><\/figure><\/div>\n\n\n<p>T\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u nghe Google n\u00f3i r\u1eb1ng c\u00e1c li\u00ean k\u1ebft h\u01b0\u1edbng ra b\u00ean ngo\u00e0i kh\u00f4ng ph\u1ea3i l\u00e0 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng \u0111\u00fang kh\u00f4ng?<\/p>\n\n\n\n<p>Nh\u01b0ng c\u00f9ng th\u1eddi \u0111i\u1ec3m ch\u00fang t\u00f4i l\u1ea1i th\u1ea5y ng\u01b0\u1ee3c l\u1ea1i, c\u00f3 m\u1ed9t s\u1ed1 b\u1eb1ng ch\u1ee9ng kh\u00e1 r\u00f5, r\u1eb1ng ch\u00fang \u0111\u00fang l\u00e0 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng.<\/p>\n\n\n\n<p>V\u00e0 k\u1ebft qu\u1ea3 th\u00ed nghi\u1ec7m c\u1ee7a ch\u00fang t\u00f4i cho th\u1ea5y c\u00f3 m\u1ed9t m\u1ed1i t\u01b0\u01a1ng quan t\u00edch c\u1ef1c nh\u1ecf \u1edf c\u00e1c trang li\u00ean k\u1ebft t\u1edbi trang DR70+ (trang ch\u1ea5t l\u01b0\u1ee3ng) v\u1edbi th\u1ee9 h\u1ea1ng tr\u00ean Google c\u1ee7a n\u00f3.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 y\u1ebfu t\u1ed1 SEO onpage n\u00e0y s\u1ebd gi\u00fap b\u1ea1n th\u0103ng h\u1ea1ng t\u1ed1t h\u01a1n?<\/p>\n\n\n\n<p><strong>L\u1edcI KHUY\u00caN<\/strong><\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 ch\u00fang t\u00f4i th\u1ea5y m\u1ed1i t\u01b0\u01a1ng quan t\u00edch c\u1ef1c \u1edf \u0111\u00e2y, n\u00f3 v\u1eabn r\u1ea5t kh\u00f4ng \u0111\u00e1ng k\u1ec3.<\/p>\n\n\n\n<p>C\u00f3 l\u1ebd trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p khi Google thi\u1ebfu v\u1eafng c\u00e1c t\u00edn hi\u1ec7u x\u1ebfp h\u1ea1ng kh\u00e1c, n\u00f3 s\u1ebd kh\u00f4ng c\u00f2n l\u1ef1a ch\u1ecdn n\u00e0o n\u1eefa n\u00ean s\u1ebd \u0111\u01b0a \u0111i\u1ec1u n\u00e0y v\u00e0o t\u00ednh to\u00e1n.<\/p>\n\n\n\n<p>Nh\u01b0ng t\u00f4i kh\u00f4ng tin r\u1eb1ng s\u1eed d\u1ee5ng y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng nh\u1ecf b\u00e9 n\u00e0y l\u00e0 c\u00e1ch th\u1ee9c \u0111em l\u1ea1i l\u1ee3i th\u1ebf cho b\u1ea1n.<\/p>\n\n\n\n<p><strong>\u00dd ki\u1ebfn c\u1ee7a ng\u01b0\u1eddi d\u1ecbch<\/strong>: \u0111\u01a1n gi\u1ea3n l\u00e0 b\u1ea1n \u0111\u1eebng ngh\u0129 m\u00e1y m\u00f3c v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y, r\u1eb1ng b\u1ea1n th\u00eam li\u00ean k\u1ebft ngo\u00e0i \u0111\u1ec3 t\u1ed1i \u01b0u m\u00e1y t\u00ecm ki\u1ebfm. B\u1ea1n c\u1ee9 th\u00eam li\u00ean k\u1ebft ngo\u00e0i khi n\u00f3 \u0111em l\u1ea1i l\u1ee3i \u00edch cho ng\u01b0\u1eddi d\u00f9ng, th\u1ebf l\u00e0 \u0111\u1ee7, th\u1eadm ch\u00ed c\u0169ng ch\u1eb3ng c\u1ea7n quan t\u00e2m xem n\u00f3 c\u00f3 DR l\u00e0 bao nhi\u00eau \u0111\u00e2u.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-lien-k\u1ebft-gay\"><span class=\"ez-toc-section\" id=\"7_Lien_ket_gay\"><\/span>7. Li\u00ean k\u1ebft g\u00e3y<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/lien-ket-gay.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"938\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/lien-ket-gay.png\" alt=\"li\u00ean k\u1ebft g\u00e3y\" class=\"wp-image-6385\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/lien-ket-gay.png 1440w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/lien-ket-gay-300x195.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/lien-ket-gay-768x500.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/lien-ket-gay-1024x667.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/lien-ket-gay-1170x762.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/lien-ket-gay-585x381.png 585w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a><\/figure><\/div>\n\n\n<p>C\u00e1c <a href=\"https:\/\/kiencang.net\/tim-lien-ket-gay-tren-trang-web\/\">li\u00ean k\u1ebft g\u00e3y<\/a> \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 &#8220;tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed3i t\u1ec7&#8221;, \u0111\u00e2y l\u00e0 nguy\u00ean nh\u00e2n m\u00e0 Google <em>c\u00f3 th\u1ec3<\/em> tr\u1eebng ph\u1ea1t b\u1ea1n.<\/p>\n\n\n\n<p>V\u00e2ng, theo d\u1eef li\u1ec7u c\u1ee7a ch\u00fang t\u00f4i, ch\u1ec9 2% trang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng trong v\u1ecb tr\u00ed top 10 Google c\u00f3 c\u00e1c li\u00ean k\u1ebft g\u00e3y.<\/p>\n\n\n\n<p><strong>L\u1edcI KHUY\u00caN<\/strong><\/p>\n\n\n\n<p>Ch\u1eafc ch\u1eafn t\u00f4i kh\u00f4ng khuy\u00ean b\u1ea1n c\u00f3 c\u00e1c li\u00ean k\u1ebft g\u00e3y tr\u00ean trang c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>Tuy t\u00f4i kh\u00f4ng tin r\u1eb1ng Google s\u1ebd tr\u1eebng ph\u1ea1t website n\u1ebfu b\u1ea1n c\u00f3 c\u00e1c li\u00ean k\u1ebft g\u00e3y, nh\u01b0ng t\u00f4i ch\u1eafc ch\u1eafn l\u00e0 n\u1ebfu ng\u01b0\u1eddi d\u00f9ng gh\u00e9 th\u0103m trang c\u1ee7a b\u1ea1n v\u00e0 khi h\u1ecd click v\u00e0o c\u00e1c \u0111\u01b0\u1eddng link g\u00e3y nh\u01b0 v\u1eady h\u1ecd s\u1ebd c\u1ea3m th\u1ea5y b\u1ef1c b\u1ed9i.<\/p>\n\n\n\n<p><strong>\u00dd ki\u1ebfn c\u1ee7a ng\u01b0\u1eddi d\u1ecbch<\/strong>: c\u00e1c li\u00ean k\u1ebft g\u00e3y n\u1ed9i b\u1ed9 l\u00e0 \u0111i\u1ec1u c\u1ea7n ph\u1ea3i tr\u00e1nh t\u1ed1i \u0111a, v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng kh\u1eafc ph\u1ee5c \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 c\u00f3 s\u1eb5n trong CMS. V\u00ed d\u1ee5 n\u1ebfu ai d\u00f9ng WordPress c\u00f3 h\u00e0ng t\u00e1 plugin gi\u00fap b\u1ea1n l\u00e0m \u0111i\u1ec1u n\u00e0y, v\u00ed d\u1ee5 nh\u01b0 Broken Link Checker. \u0110\u1ed1i v\u1edbi c\u00e1c li\u00ean k\u1ebft g\u00e3y ngo\u00e0i trang, ch\u00fang ta s\u1ebd kh\u00f3 ch\u1ee7 \u0111\u1ed9ng h\u01a1n, nh\u01b0ng c\u0169ng d\u1ec5 d\u00e0ng t\u00ecm \u0111\u01b0\u1ee3c, v\u00e0 t\u1ea5t nhi\u00ean c\u00f3 th\u1ec3 thay th\u1ebf n\u00f3 n\u1ebfu c\u1ea7n, ho\u1eb7c b\u1ea5t \u0111\u1eafc d\u0129 th\u00ec b\u1ecf li\u00ean k\u1ebft \u0111\u00f3 \u0111i.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8-chia-s\u1ebb-tren-m\u1ea1ng-xa-h\u1ed9i\"><span class=\"ez-toc-section\" id=\"8_Chia_se_tren_mang_xa_hoi\"><\/span>8. Chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>K\u1ec3 t\u1eeb khi c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i y\u00eau qu\u00fd c\u1ee7a ch\u00fang ta b\u1eaft \u0111\u1ea7u \u0111\u1ebfm s\u1ed1 l\u01b0\u1ee3ng chia s\u1ebb m\u00e0 m\u1ed9t trang t\u1ea1o ra, c\u1ed9ng \u0111\u1ed3ng SEO \u0111\u1ea7y nh\u1eefng tin \u0111\u1ed3n kh\u00f4ng bi\u1ebft li\u1ec7u Google c\u00f3 s\u1eed d\u1ee5ng c\u00e1c con s\u1ed1 n\u00e0y nh\u01b0 l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng hay kh\u00f4ng.<\/p>\n\n\n\n<p>V\u00ec th\u1ebf ch\u00fang t\u00f4i quy\u1ebft \u0111\u1ecbnh nghi\u00ean c\u1ee9u c\u00f3 bao nhi\u00eau trang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng tr\u00ean trang \u0111\u1ea7u c\u1ee7a Google c\u00f3 \u00edt nh\u1ea5t 1 chia s\u1ebb tr\u00ean b\u1ea5t k\u1ef3 m\u1ea1ng x\u00e3 h\u1ed9i l\u1edbn n\u00e0o.<\/p>\n\n\n\n<p>V\u00e0 \u0111\u00e2y l\u00e0 k\u1ebft qu\u1ea3 ch\u00fang t\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/chia-se-mang-xa-hoi.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"938\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/chia-se-mang-xa-hoi.png\" alt=\"chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i\" class=\"wp-image-6387\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/chia-se-mang-xa-hoi.png 1440w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/chia-se-mang-xa-hoi-300x195.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/chia-se-mang-xa-hoi-768x500.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/chia-se-mang-xa-hoi-1024x667.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/chia-se-mang-xa-hoi-1170x762.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/chia-se-mang-xa-hoi-585x381.png 585w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a><\/figure><\/div>\n\n\n<p>C\u00f3 \u0111\u1ebfn g\u1ea7n 70% c\u00e1c trang trong top 10 Google kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 l\u01b0\u1ee3t chia s\u1ebb n\u00e0o (<em>d\u1ef1a tr\u00ean d\u1eef li\u1ec7u m\u1eabu c\u1ee7a ch\u00fang t\u00f4i<\/em>).<\/p>\n\n\n\n<p>V\u00e0 v\u1eabn c\u00f3 m\u1ed9t m\u1ed1i t\u01b0\u01a1ng quan r\u1ea5t nh\u1ecf gi\u1eefa vi\u1ec7c c\u00f3 \u00edt nh\u1ea5t m\u1ed9t chia s\u1ebb v\u00e0 th\u1ee9 h\u1ea1ng cao h\u01a1n.<\/p>\n\n\n\n<p>V\u00ec th\u1ebf ch\u00fang t\u00f4i \u0111\u00e0o s\u00e2u th\u00eam m\u1ed9t ch\u00fat v\u00e0 nghi\u00ean c\u1ee9u m\u1ed1i t\u01b0\u01a1ng quan gi\u1eefa s\u1ed1 l\u01b0\u1ee3ng chia s\u1ebb tr\u00ean m\u1ed7i m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 th\u1ee9 h\u1ea1ng tr\u00ean Google.<\/p>\n\n\n\n<p>V\u00e0 \u0111\u00e2y l\u00e0 \u0111i\u1ec1u ch\u00fang t\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tuong-quan-mang-xa-hoi.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"909\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tuong-quan-mang-xa-hoi.png\" alt=\"t\u01b0\u01a1ng quan m\u1ea1ng x\u00e3 h\u1ed9i\" class=\"wp-image-6388\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tuong-quan-mang-xa-hoi.png 1440w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tuong-quan-mang-xa-hoi-300x189.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tuong-quan-mang-xa-hoi-768x485.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tuong-quan-mang-xa-hoi-1024x646.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tuong-quan-mang-xa-hoi-1170x739.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tuong-quan-mang-xa-hoi-585x369.png 585w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a><\/figure><\/div>\n\n\n<p>S\u1ed1 l\u01b0\u1ee3ng chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i t\u01b0\u01a1ng quan v\u1edbi th\u1ee9 h\u1ea1ng Google kh\u00e1 \u0111\u00e1ng k\u1ec3 (so v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 onpage kh\u00e1c m\u00e0 ch\u00fang t\u00f4i nghi\u00ean c\u1ee9u).<\/p>\n\n\n\n<p>Nh\u01b0ng kh\u00f4ng \u0111\u01b0\u1ee3c qu\u00ean r\u1eb1ng<strong> t\u01b0\u01a1ng quan kh\u00e1c nh\u00e2n qu\u1ea3&nbsp;<\/strong>v\u00e0 n\u00f3 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng xoay theo h\u01b0\u1edbng kh\u00e1c: m\u1ecdi ng\u01b0\u1eddi chia s\u1ebb nh\u1eefng trang n\u00e0y nhi\u1ec1u h\u01a1n b\u1edfi v\u00ec ch\u00fang th\u01b0\u1eddng x\u1ebfp h\u1ea1ng cao tr\u00ean Google (<em>v\u00e0 v\u00ec v\u1eady ng\u01b0\u1eddi t\u00ecm ki\u1ebfm m\u1edbi t\u00ecm ra \u0111\u01b0\u1ee3c trang \u0111\u1ec3 m\u00e0 chia s\u1ebb ch\u00fang &#8211; N\/D<\/em>).<\/p>\n\n\n\n<p><strong>L\u1edcI KHUY\u00caN<\/strong><\/p>\n\n\n\n<p>R\u1ea5t kh\u00f3 \u0111\u1ec3 ch\u1ee9ng m\u00ecnh r\u1eb1ng s\u1ed1 l\u01b0\u1ee3ng chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 b\u1ea5t c\u1ee9 \u1ea3nh h\u01b0\u1edfng n\u00e0o l\u00ean th\u1ee9 h\u1ea1ng.<\/p>\n\n\n\n<p>D\u1eef li\u1ec7u c\u1ee7a ch\u00fang t\u00f4i n\u00f3i v\u1edbi ch\u00fang ta r\u1eb1ng \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng t\u1ed1t, nh\u01b0ng \u1edf th\u1eddi \u0111i\u1ec3m n\u00e0y t\u00f4i ph\u1ea3i th\u1eeba nh\u1eadn r\u1eb1ng c\u00e1c con s\u1ed1 chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i qu\u00e1 d\u1ec5 d\u00e0ng \u0111\u1ec3 gi\u1ea3 m\u1ea1o.<\/p>\n\n\n\n<p><strong>\u00dd ki\u1ebfn c\u1ee7a ng\u01b0\u1eddi d\u1ecbch<\/strong>: d\u00f9 kh\u00f4ng c\u00f3 s\u1ef1 ch\u1eafc ch\u1eafn n\u00e0o li\u00ean quan gi\u1eefa s\u1ed1 l\u01b0\u1ee3ng chia s\u1ebb t\u1ed1t v\u00e0 th\u1ee9 h\u1ea1ng, th\u00ec \u0111i\u1ec1u ch\u00fang ta v\u1eabn n\u00ean l\u00e0m l\u00e0 t\u1ef1 m\u00ecnh chia s\u1ebb c\u00e1c b\u00e0i vi\u1ebft l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i m\u00e0 ch\u00fang ta qu\u1ea3n l\u00fd, \u0111i\u1ec3n h\u00ecnh nh\u1ea5t l\u00e0 c\u00e1c t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a ch\u00ednh trang web, v\u00ed d\u1ee5 nh\u01b0 fanpage, group.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"s\u1ef1-lien-quan\" style=\"color:#ff5e5e\"><span class=\"ez-toc-section\" id=\"E_Su_lien_quan_trong_SEO_onpage\"><\/span>E. S\u1ef1 li\u00ean quan trong SEO onpage<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>S\u1ef1 li\u00ean quan gi\u1eefa trang c\u1ee7a b\u1ea1n v\u1edbi truy v\u1ea5n t\u00ecm ki\u1ebfm l\u00e0 \u0111i\u1ec1u m\u00e0 ch\u00fang t\u00f4i v\u1eabn ch\u01b0a nghi\u00ean c\u1ee9u \u1edf th\u1eddi \u0111i\u1ec3m n\u00e0y, nh\u01b0ng ch\u00fang t\u00f4i tin r\u1eb1ng n\u00f3 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng h\u01a1n nhi\u1ec1u so v\u1edbi vi\u1ec7c \u0111\u01a1n gi\u1ea3n s\u1eed d\u1ee5ng &#8220;kh\u1edbp ch\u00ednh x\u00e1c t\u1eeb kh\u00f3a&#8221; tr\u00ean trang c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Quay l\u1ea1i v\u00ed d\u1ee5 v\u1ec1 SERP cho t\u1eeb kh\u00f3a &#8220;guest posting&#8221;:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/guest-posting-serp.png\"><img loading=\"lazy\" decoding=\"async\" width=\"866\" height=\"600\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/guest-posting-serp.png\" alt=\"serp cho t\u1eeb kh\u00f3a guest posting\" class=\"wp-image-6389\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/guest-posting-serp.png 866w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/guest-posting-serp-300x208.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/guest-posting-serp-768x532.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/guest-posting-serp-585x405.png 585w\" sizes=\"(max-width: 866px) 100vw, 866px\" \/><\/a><\/figure><\/div>\n\n\n<p>R\u00f5 r\u00e0ng l\u00e0 Google hi\u1ec3u &#8220;guest posting&#8221; v\u00e0 &#8220;guest blogging&#8221; l\u00e0 hai t\u1eeb c\u00f3 ngh\u0129a kh\u00e1 gi\u1ed1ng nhau v\u00e0 \u0111\u00f3 l\u00e0 l\u00fd do v\u00ec sao khi b\u1ea1n google c\u00e1c t\u1eeb kh\u00f3a &#8220;guest posting&#8221;, &#8220;guest blogging&#8221; v\u00e0 &#8220;guest writing&#8221; &#8211; b\u1ea1n s\u1ebd th\u1ea5y kh\u00e1 nhi\u1ec1u trang t\u01b0\u01a1ng t\u1ef1 nhau chi\u1ebfm \u1edf c\u00e1c v\u1ecb tr\u00ed top10 (<em>nh\u01b0ng theo th\u1ee9 t\u1ef1 kh\u00e1c nhau ch\u00fat \u00edt<\/em>).<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-tinh-lien-quan-danh-b\u1ea1i-backlink\"><span class=\"ez-toc-section\" id=\"1_Tinh_lien_quan_danh_bai_backlink\"><\/span>1. T\u00ednh li\u00ean quan \u0111\u00e1nh b\u1ea1i backlink<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110\u00e2y l\u00e0 tr\u01b0\u1eddng h\u1ee3p th\u00fa v\u1ecb \u0111\u01b0a ra khi th\u1ea3o lu\u1eadn v\u1ec1 &#8220;SEO onpage v\u00e0 backlink&#8221;.<\/p>\n\n\n\n<p>T\u00ecm ki\u1ebfm tr\u00ean Google cho t\u1eeb kh\u00f3a &#8220;chocolate lab&#8221; [<em>l\u00e0 gi\u1ed1ng ch\u00f3 labrador retriever c\u00f3 m\u00e0u s\u00f4-c\u00f4-la -N\/D<\/em>] (C\u00f3 t\u1ed5ng kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm: 74 000):<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/18-chocolate-lab.png\"><img loading=\"lazy\" decoding=\"async\" width=\"733\" height=\"689\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/18-chocolate-lab.png\" alt=\"k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm cho t\u1eeb kh\u00f3a chocolate lab\" class=\"wp-image-6390\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/18-chocolate-lab.png 733w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/18-chocolate-lab-300x282.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/18-chocolate-lab-585x550.png 585w\" sizes=\"(max-width: 733px) 100vw, 733px\" \/><\/a><\/figure><\/div>\n\n\n<p>L\u00e0m th\u1ebf n\u00e0o m\u00e0 c\u00e1c trang ch\u1ec9 c\u00f3 19 v\u00e0 26 t\u00ean mi\u1ec1n kh\u00e1c nhau tr\u1ecf v\u1ec1 l\u1ea1i c\u00f3 th\u1ec3 x\u1ebfp h\u1ea1ng cao h\u01a1n c\u00e1c trang c\u00f3 278 v\u00e0 1100 t\u00ean mi\u1ec1n kh\u00e1c nhau tr\u1ecf v\u1ec1?<\/p>\n\n\n\n<p>B\u1edfi v\u00ec ch\u00fang c\u00f3 n\u1ed9i dung&nbsp;<strong>li\u00ean quan<\/strong> nhi\u1ec1u h\u01a1n!<\/p>\n\n\n\n<p>Hai trang \u0111\u1ea7u ti\u00ean c\u00f3 th\u1ee9 h\u1ea1ng r\u1ea5t cao m\u1eb7c d\u00f9 c\u00f3 \u00edt backlink b\u1edfi v\u00ec ch\u00fang ch\u1ec9 n\u00f3i v\u1ec1 ch\u1ee7 \u0111\u1ec1 &#8220;chocolate labs&#8221;.<\/p>\n\n\n\n<p>\u00dd t\u00f4i l\u00e0 c\u1ea3 hai b\u00e0i vi\u1ebft ho\u00e0n to\u00e0n d\u00e0nh ri\u00eang cho gi\u1ed1ng ch\u00f3 \u0111\u1eb7c bi\u1ec7t N\u00c0Y v\u1edbi m\u00e0u s\u1eafc \u0111\u1eb7c bi\u1ec7t N\u00c0Y.<\/p>\n\n\n\n<p>C\u00f2n v\u1ec1 hai b\u00e0i vi\u1ebft kia th\u00ec sao?<\/p>\n\n\n\n<p>\u0110\u00f3 l\u00e0 nh\u1eefng trang chung v\u1ec1 gi\u1ed1ng ch\u00f3 labrador retriever v\u00e0 ch\u1ec9 \u0111\u1ec1 c\u1eadp qua v\u1ec1 &#8220;chocolate labs&#8221;.<\/p>\n\n\n\n<p>Google \u0111\u01b0a ch\u00fang l\u00ean trang \u0111\u1ea7u nh\u01b0ng kh\u00f4ng ph\u1ea3i \u1edf v\u1ecb tr\u00ed cao nh\u1ea5t b\u1edfi v\u00ec ch\u00fang kh\u00f4ng c\u00f3 n\u1ed9i dung li\u00ean quan nhi\u1ec1u v\u1ec1 ch\u1ee7 \u0111\u1ec3 c\u1ee5 th\u1ec3 &#8220;chocolate lab&#8221;. V\u00e0 hai trang n\u00e0y c\u00f3 qu\u00e1 nhi\u1ec1u backlink \u0111\u1ec3 c\u00f3 th\u1ec3 b\u1ecf qua ch\u00fang, ngay c\u1ea3 khi ch\u00fang qu\u00e1 chung chung.<\/p>\n\n\n\n<p>T\u00f4i th\u00edch g\u1ecdi ki\u1ec3u k\u1ecbch b\u1ea3n n\u00e0y l\u00e0 &#8220;<strong>thi\u1ebfu s\u1ef1 li\u00ean quan v\u1ec1 m\u1eb7t n\u1ed9i dung trong SERP<\/strong>&#8220;.<\/p>\n\n\n\n<p>Nh\u01b0ng l\u00e0m sao m\u00e0 Google bi\u1ebft \u0111\u01b0\u1ee3c r\u1eb1ng trang c\u1ee7a b\u1ea1n c\u00f3 li\u00ean quan \u0111\u1ebfn truy v\u1ea5n t\u00ecm ki\u1ebfm hay kh\u00f4ng?<\/p>\n\n\n\n<p>V\u00e0 \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t, l\u00e0m sao b\u1ea1n ch\u1eafc ch\u1eafn \u0111\u01b0\u1ee3c r\u1eb1ng m\u00ecnh \u0111\u00e3 g\u1eedi \u0111\u00fang &#8220;t\u00edn hi\u1ec7u&#8221; cho Google?<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-t\u1ed1i-\u01b0u-kh\u1edbp-chinh-xac-t\u1eeb-khoa-ch\u1ec9-co-hi\u1ec7u-qu\u1ea3-khi-co-s\u1ef1-thi\u1ebfu-v\u1eafng-n\u1ed9i-dung-va-backlink\"><span class=\"ez-toc-section\" id=\"2_Toi_uu_khop_chinh_xac_tu_khoa_chi_co_hieu_qua_khi_co_su_thieu_vang_noi_dung_va_backlink\"><\/span>2. T\u1ed1i \u01b0u kh\u1edbp ch\u00ednh x\u00e1c t\u1eeb kh\u00f3a ch\u1ec9 c\u00f3 hi\u1ec7u qu\u1ea3 khi c\u00f3 s\u1ef1 thi\u1ebfu v\u1eafng n\u1ed9i dung v\u00e0 backlink<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u00f9ng quay l\u1ea1i th\u00ed nghi\u1ec7m c\u1ee7a Distilled m\u00e0 ch\u00fang t\u00f4i v\u1eeba m\u1edbi \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean.<\/p>\n\n\n\n<p>H\u00e3y \u0111\u00e1nh gi\u00e1 m\u1ed9t v\u00e0i chi ti\u1ebft quan tr\u1ecdng b\u00ean d\u01b0\u1edbi th\u00ed nghi\u1ec7m n\u00e0y:<\/p>\n\n\n\n<p><strong>#1&nbsp;<\/strong>Ch\u00fang \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a l\u1ea1i cho 10 000 trang th\u01b0 m\u1ee5c.<\/p>\n\n\n\n<p>R\u00f5 r\u00e0ng, 99% c\u00e1c trang n\u00e0y kh\u00f4ng c\u00f3 b\u1ea5t c\u1ee9 backlink n\u00e0o tr\u1ecf \u0111\u1ebfn ch\u00fang.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ki\u1ec3m tra \u0111i\u1ec1u \u0111\u00f3 trong Ahrefs:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/19-best-by-links.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1031\" height=\"705\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/19-best-by-links.png\" alt=\"ki\u1ec3m tra t\u00ean mi\u1ec1n tr\u1ecf v\u1ec1\" class=\"wp-image-6393\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/19-best-by-links.png 1031w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/19-best-by-links-300x205.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/19-best-by-links-768x525.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/19-best-by-links-1024x700.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/19-best-by-links-585x400.png 585w\" sizes=\"(max-width: 1031px) 100vw, 1031px\" \/><\/a><\/figure><\/div>\n\n\n<p>V\u00e0 nh\u1eefng trang m\u00e0 h\u1ecd c\u1ea1nh tranh tr\u00ean Google SERP c\u0169ng \u1edf trong t\u00ecnh tr\u1ea1ng kh\u00e1 t\u01b0\u01a1ng t\u1ef1.<\/p>\n\n\n\n<p><em>(ai c\u0169ng bi\u1ebft ch\u1eb3ng d\u1ec5 d\u00e0ng g\u00ec trong vi\u1ec7c x\u00e2y d\u1ef1ng backlink cho h\u00e0ng ng\u00e0n trang th\u01b0 m\u1ee5c \u0111\u00fang kh\u00f4ng \u1ea1?)<\/em><\/p>\n\n\n\n<p>V\u00ec th\u1ebf \u0111\u00e2y l\u00e0 cu\u1ed9c chi\u1ebfn &#8220;kh\u00f4ng backlink&#8221;.<\/p>\n\n\n\n<p><strong>#2&nbsp;<\/strong>T\u1ea5t c\u1ea3 t\u1eeb kh\u00f3a m\u00e0 h\u1ecd nh\u1eafm \u0111\u1ebfn l\u00e0 <a href=\"https:\/\/kiencang.net\/tu-khoa-duoi-dai\/\">t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/20-long-lail-keywords.png\"><img loading=\"lazy\" decoding=\"async\" width=\"828\" height=\"918\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/20-long-lail-keywords.png\" alt=\"nh\u1eafm \u0111\u1ebfn t\u1eeb kh\u00f3a d\u00e0i\" class=\"wp-image-6394\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/20-long-lail-keywords.png 828w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/20-long-lail-keywords-271x300.png 271w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/20-long-lail-keywords-768x851.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/20-long-lail-keywords-585x649.png 585w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/a><\/figure><\/div>\n\n\n<p>Kh\u00f4ng c\u00f3 g\u00ec l\u00e0 kh\u00f3 hi\u1ec3u c\u1ea3 khi t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i (<em>n\u00f3i chung<\/em>) \u00edt c\u1ea1nh tranh h\u01a1n r\u1ea5t r\u1ea5t nhi\u1ec1u so v\u1edbi c\u00e1c <a href=\"https:\/\/kiencang.net\/tu-khoa-dai-ngan\/\">t\u1eeb kh\u00f3a c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm l\u1edbn<\/a>.<\/p>\n\n\n\n<p>V\u1eady \u0111\u00e2y l\u00e0 cu\u1ed9c chi\u1ebfn c\u1ee7a &#8220;c\u00e1c t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i&#8221;.<\/p>\n\n\n\n<p><strong>#3&nbsp;<\/strong>C\u00e1c trang th\u01b0 m\u1ee5c n\u00e0y kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 n\u1ed9i dung li\u00ean quan n\u00e0o m\u00e0 Google c\u00f3 th\u1ec3 &#8220;\u0111\u1ecdc&#8221; v\u00e0 &#8220;hi\u1ec3u&#8221;.<\/p>\n\n\n\n<p>Ti\u00eau \u0111\u1ec1, URL v\u00e0 H1 l\u00e0 t\u1ea5t c\u1ea3 \u0111\u1ea7u m\u1ed1i m\u00e0 Google c\u00f3 v\u1ec1 c\u00e1c trang n\u00e0y:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/16-h1-tag-hotels.png\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"370\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/16-h1-tag-hotels.png\" alt=\"Th\u1ebb H1 Hotel\" class=\"wp-image-6368\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/16-h1-tag-hotels.png 680w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/16-h1-tag-hotels-300x163.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/16-h1-tag-hotels-585x318.png 585w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a><figcaption class=\"wp-element-caption\">N\u1ed9i dung c\u1ee7a th\u1ebb H1 g\u1ea7n nh\u01b0 l\u00e0 n\u1ed9i dung \u0111\u1ed9c \u0111\u00e1o duy nh\u1ea5t c\u00f3 tr\u00ean trang n\u00e0y, ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a trang l\u00e0 ph\u1ea7n chung<\/figcaption><\/figure><\/div>\n\n\n<p>V\u1eady \u0111\u00e2y c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 cu\u1ed9c chi\u1ebfn v\u1ec1 &#8220;n\u1ed9i dung li\u00ean quan&#8221;.<\/p>\n\n\n\n<p>V\u00e0 d\u01b0\u1edbi nh\u1eefng ho\u00e0n c\u1ea3nh nh\u01b0 v\u1eady (<em>kh\u00f4ng c\u00f3 li\u00ean k\u1ebft, kh\u00f4ng c\u00f3 n\u1ed9i dung, t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i<\/em>) &#8211; t\u00f4i kh\u00f4ng b\u1ea5t ng\u1edd khi Google s\u1ebd tham chi\u1ebfu \u0111\u1ebfn t\u1eeb kh\u00f3a kh\u1edbp ch\u00ednh x\u00e1c trong ti\u00eau \u0111\u1ec1, URL v\u00e0 c\u00e1c th\u1ebb H1.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"d\u1ebfn-l\u01b0\u1ee3t-b\u1ea1n\"><span class=\"ez-toc-section\" id=\"F_Den_luot_ban\"><\/span>F. \u0110\u1ebfn l\u01b0\u1ee3t b\u1ea1n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ch\u00fang t\u00f4i \u0111\u00e3 chia s\u1ebb t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec m\u00ecnh bi\u1ebft. 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