{"id":6335,"date":"2022-08-16T09:44:00","date_gmt":"2022-08-16T02:44:00","guid":{"rendered":"https:\/\/kiencang.net\/?p=6335"},"modified":"2023-10-14T01:05:57","modified_gmt":"2023-10-13T18:05:57","slug":"do-kho-cua-tu-khoa","status":"publish","type":"post","link":"https:\/\/kiencang.net\/do-kho-cua-tu-khoa\/","title":{"rendered":"\u0110\u00e1nh gi\u00e1 \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a v\u00e0 c\u00e1ch t\u00ecm c\u00e1c t\u1eeb kh\u00f3a d\u1ec5 th\u0103ng h\u1ea1ng"},"content":{"rendered":"\n<p><span style=\"color: #993300;\"><strong>Khi ch\u00fang ta <a href=\"https:\/\/kiencang.net\/nghien-cuu-tu-khoa-az\/\" target=\"_blank\" rel=\"noreferrer noopener\">th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/a>, s\u1ebd kh\u00f4ng kh\u00f3 \u0111\u1ec3 b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t danh s\u00e1ch t\u1eeb kh\u00f3a, ho\u1eb7c danh s\u00e1ch \u00fd t\u01b0\u1edfng mu\u1ed1n SEO, tuy nhi\u00ean, s\u1ebd kh\u00f4ng d\u1ec5 d\u00e0ng g\u00ec bi\u1ebft \u0111\u01b0\u1ee3c t\u1eeb kh\u00f3a n\u00e0o thu\u1eadn l\u1ee3i \u0111\u1ec3 th\u0103ng h\u1ea1ng.<\/strong><\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/kiencang.net\/cong-cu-nghien-cuu-tu-khoa\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nhi\u1ec1u c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/a> (trong \u0111\u00f3 c\u00f3 c\u1ea3 Ahrefs) c\u1ed1 g\u1eafng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y b\u1eb1ng c\u00e1ch cho b\u1ea1n bi\u1ebft ch\u1ec9 s\u1ed1 &#8220;\u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a \/ keyword difficulty&#8221; ho\u1eb7c &#8220;m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh c\u1ee7a t\u1eeb kh\u00f3a&#8221; &#8211; nh\u01b0ng c\u00f3 m\u1ed9t c\u00e2u h\u1ecfi quan tr\u1ecdng \u1edf \u0111\u00e2y:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Li\u1ec7u b\u1ea1n c\u00f3 th\u1ec3 tin t\u01b0\u1edfng ph\u00e1n \u0111o\u00e1n c\u1ee7a ch\u00fang hay kh\u00f4ng?<\/p>\n<\/blockquote>\n\n\n\n<p>V\u00e2ng, m\u1ee5c ti\u00eau c\u1ee7a b\u00e0i vi\u1ebft n\u00e0y l\u00e0 \u0111\u01b0a cho b\u1ea1n c\u00e2u tr\u1ea3 l\u1eddi d\u1ee9t kho\u00e1t cho th\u1eafc m\u1eafc tr\u00ean.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d755c04ba\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d755c04ba\"  type=\"checkbox\" id=\"item-6577d755c04ba\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/do-kho-cua-tu-khoa\/#1_Khong_mot_ai_thuc_su_biet_cach_Google_xep_hang_cac_trang_web\" title=\"#1. Kh\u00f4ng m\u1ed9t ai th\u1ef1c s\u1ef1 bi\u1ebft c\u00e1ch Google x\u1ebfp h\u1ea1ng c\u00e1c trang web\">#1. Kh\u00f4ng m\u1ed9t ai th\u1ef1c s\u1ef1 bi\u1ebft c\u00e1ch Google x\u1ebfp h\u1ea1ng c\u00e1c trang web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/do-kho-cua-tu-khoa\/#2_Lam_the_nao_de_xac_dinh_duoc_do_kho_cua_tu_khoa_muon_thang_hang\" title=\"#2. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a mu\u1ed1n th\u0103ng h\u1ea1ng\">#2. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a mu\u1ed1n th\u0103ng h\u1ea1ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/do-kho-cua-tu-khoa\/#3_Lien_ket\" title=\"#3. Li\u00ean k\u1ebft\">#3. Li\u00ean k\u1ebft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/do-kho-cua-tu-khoa\/#4_Muc_do_uy_tin_cua_ten_mien_Authority_of_a_domain\" title=\"#4. M\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a t\u00ean mi\u1ec1n (Authority of a domain)\">#4. M\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a t\u00ean mi\u1ec1n (Authority of a domain)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/do-kho-cua-tu-khoa\/#5_Noi_dung\" title=\"#5. N\u1ed9i dung\">#5. N\u1ed9i dung<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kiencang.net\/do-kho-cua-tu-khoa\/#6_Cac_ky_thuat_SEO_onpage_thong_thuong_va_chu_de_lien_quan\" title=\"#6. C\u00e1c k\u1ef9 thu\u1eadt SEO onpage th\u00f4ng th\u01b0\u1eddng v\u00e0 ch\u1ee7 \u0111\u1ec1 li\u00ean quan\">#6. C\u00e1c k\u1ef9 thu\u1eadt SEO onpage th\u00f4ng th\u01b0\u1eddng v\u00e0 ch\u1ee7 \u0111\u1ec1 li\u00ean quan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kiencang.net\/do-kho-cua-tu-khoa\/#7_Lam_the_nao_de_trang_cua_ban_lien_quan_hon\" title=\"#7. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 trang c\u1ee7a b\u1ea1n li\u00ean quan h\u01a1n\">#7. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 trang c\u1ee7a b\u1ea1n li\u00ean quan h\u01a1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/kiencang.net\/do-kho-cua-tu-khoa\/#8_Y_dinh_cua_nguoi_tim_kiem\" title=\"#8. \u00dd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm\">#8. \u00dd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/kiencang.net\/do-kho-cua-tu-khoa\/#9_Lich_su_cua_SERP\" title=\"#9. L\u1ecbch s\u1eed c\u1ee7a SERP\">#9. L\u1ecbch s\u1eed c\u1ee7a SERP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/kiencang.net\/do-kho-cua-tu-khoa\/#10_Do_kho_cua_tu_khoa_trong_Ahrefs\" title=\"#10. \u0110\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a trong Ahrefs\">#10. \u0110\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a trong Ahrefs<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Khong_mot_ai_thuc_su_biet_cach_Google_xep_hang_cac_trang_web\"><\/span>#1. Kh\u00f4ng m\u1ed9t ai th\u1ef1c s\u1ef1 bi\u1ebft c\u00e1ch Google x\u1ebfp h\u1ea1ng c\u00e1c trang web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V\u1ec1 c\u01a1 b\u1ea3n, to\u00e0n b\u1ed9 ng\u00e0nh c\u00f4ng nghi\u1ec7p SEO c\u1ee9 nh\u01b0 l\u00e0 g\u00e3 kh\u1edd v\u1eady, tuy nhi\u00ean h\u00e0ng tr\u0103m ng\u00e0n ng\u01b0\u1eddi v\u1eabn c\u1ed1 g\u1eafng s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p th\u1eed v\u00e0 sai (trial and error) \u0111\u1ec3 t\u00ecm ra \u0111\u01b0\u1ee3c c\u00e1ch Google x\u1ebfp h\u1ea1ng c\u00e1c trang web.<\/p>\n\n\n\n<p>T\u00f3m l\u1ea1i, t\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u bi\u1ebft l\u00e0 gi\u1edd Google s\u1eed d\u1ee5ng <a href=\"https:\/\/kiencang.net\/yeu-to-xep-hang-cua-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">h\u01a1n 200 y\u1ebfu t\u1ed1 kh\u00e1c nhau \u0111\u1ec3 x\u1ebfp h\u1ea1ng<\/a>, v\u1edbi 3 th\u1ee9 quan tr\u1ecdng nh\u1ea5t l\u00e0 <a href=\"https:\/\/kiencang.net\/cach-may-tim-kiem-danh-gia-lien-ket\/\" target=\"_blank\" rel=\"noreferrer noopener\">c\u00e1c li\u00ean k\u1ebft<\/a>, <a href=\"https:\/\/kiencang.net\/category\/content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">n\u1ed9i dung<\/a> v\u00e0 <a href=\"https:\/\/kiencang.net\/google-rankbrain-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">RankBrain<\/a> (th\u1ee9 t\u1ef1 t\u00f4i v\u1eeba n\u00eau ra kh\u00f4ng c\u00f3 \u00fd l\u00e0 c\u00e1i n\u00e0o quan tr\u1ecdng h\u01a1n c\u00e1i n\u00e0o).<\/p>\n\n\n\n<p>Ch\u00fang ta c\u0169ng bi\u1ebft r\u1eb1ng Google c\u00f3 nhi\u1ec1u kinh nghi\u1ec7m v\u1edbi c\u00e1c thu\u1eadt to\u00e1n m\u00e1y h\u1ecdc v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, c\u00e1i ho\u00e0n to\u00e0n c\u00e1ch m\u1ea1ng h\u00f3a &#8220;t\u00ecm ki\u1ebfm&#8221; trong v\u00e0i n\u0103m t\u1edbi.<\/p>\n\n\n\n<p>V\u1eady t\u00f4i \u0111ang \u0111\u1ecbnh n\u00f3i \u0111i\u1ec1u g\u00ec \u0111\u00e2y?<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n x\u00e1c \u0111\u1ecbnh \u0111\u1ed9 kh\u00f3 c\u1ee7a m\u1ed9t t\u1eeb kh\u00f3a n\u00e0o \u0111\u1ea5y v\u1edbi \u0111\u1ed9 ch\u00ednh x\u00e1c 100%, b\u1ea1n c\u1ea7n s\u1eed d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n ho\u00e0n to\u00e0n gi\u1ed1ng v\u1edbi c\u00e1i Google s\u1eed d\u1ee5ng \u0111\u1ec3 x\u1ebfp h\u1ea1ng c\u00e1c trang.<\/p>\n<\/blockquote>\n\n\n\n<p>V\u1eady gi\u1edd \u0111\u00e3 c\u00f3 b\u1ea5t k\u1ef3 c\u00f4ng c\u1ee5 t\u1eeb h\u00e3ng th\u1ee9 ba n\u00e0o c\u00f3 kh\u1ea3 n\u0103ng bi\u1ebft \u0111\u01b0\u1ee3c c\u00e1c thu\u1eadt to\u00e1n x\u1ebfp h\u1ea1ng c\u1ee7a Google hay ch\u01b0a?<\/p>\n\n\n\n<p>KH\u00d4NG C\u00d3 \u0110\u00c2U.<\/p>\n\n\n\n<p>Li\u1ec7u c\u00f3 ai \u0111\u00f3 \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u00e1c thu\u1eadt to\u00e1n x\u1eed l\u00fd th\u00f4ng tin m\u00e0 c\u00f3 th\u1ec3 khoe khoang l\u00e0 c\u00f9ng m\u1ee9c \u0111\u1ed9 tinh t\u1ebf nh\u01b0 c\u1ee7a Google?<\/p>\n\n\n\n<p>Kh\u00f4ng h\u1ec1 ch\u1eafc ch\u1eafn m\u1ed9t ch\u00fat n\u00e0o.<\/p>\n\n\n\n<p>\u0110\u1ea5y l\u00e0 l\u00fd do v\u00ec sao: <\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Kh\u00f4ng m\u1ed9t c\u00f4ng c\u1ee5 ki\u1ec3m tra \u0111\u1ed9 kh\u00f3 t\u1eeb kh\u00f3a n\u00e0o ho\u00e0n h\u1ea3o c\u1ea3 v\u00e0 m\u1ed7i c\u00f4ng c\u1ee5 ch\u1ec9 c\u00f3 th\u1ec3 cung c\u1ea5p cho b\u1ea1n \u01b0\u1edbc t\u00ednh t\u1ed1t nh\u1ea5t c\u1ee7a n\u00f3 m\u00e0 th\u00f4i.<\/p>\n<\/blockquote>\n\n\n\n<p>Nh\u01b0ng d\u00f9 ch\u1ec9 l\u00e0 \u01b0\u1edbc t\u00ednh th\u00ec v\u1eabn t\u1ed1t h\u01a1n l\u00e0 kh\u00f4ng c\u00f3 g\u00ec ph\u1ea3i kh\u00f4ng \u1ea1? V\u00e0 b\u00ean c\u1ea1nh \u0111\u00f3, ch\u1eafc ch\u1eafn m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 c\u00f3 \u0111\u1ed9 ch\u00ednh x\u00e1c cao h\u01a1n nhi\u1ec1u so v\u1edbi c\u00f4ng c\u1ee5 kh\u00e1c.<\/p>\n\n\n\n<p><em><strong>Quan tr\u1ecdng<\/strong>: r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi m\u1edbi gia nh\u1eadp c\u1ed9ng \u0111\u1ed3ng SEO m\u1eafc l\u1ed7i d\u1ef1a v\u00e0o ch\u1ec9 s\u1ed1 &#8220;Competition \/ C\u1ea1nh tranh&#8221; m\u00e0 h\u1ecd th\u1ea5y tr\u00ean Google Keyword Tool. Xin l\u01b0u \u00fd r\u1eb1ng ch\u1ec9 s\u1ed1 n\u00e0y kh\u00f4ng li\u00ean quan g\u00ec \u0111\u1ebfn \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a (\u0111\u1ed9 kh\u00f3 \u0111\u1ec3 th\u0103ng h\u1ea1ng) c\u1ea3 v\u00e0 ch\u1ec9 cho th\u1ea5y c\u00f3 bao nhi\u00eau nh\u00e0 qu\u1ea3ng c\u00e1o \u0111ang \u0111\u1ea5u gi\u00e1 \u0111\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd trong trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm cho t\u1eeb kh\u00f3a \u0111\u00f3 m\u00e0 th\u00f4i.<\/em> [\u00fd l\u00e0 \u0111\u00e2y l\u00e0 c\u00e1c kh\u00e1i ni\u1ec7m ho\u00e0n to\u00e0n kh\u00e1c nhau, cho d\u00f9 ch\u00fang c\u00f3 th\u1ec3 t\u01b0\u01a1ng quan, t\u1ee9c l\u00e0 t\u1eeb kh\u00f3a n\u00e0o \u0111\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e0 qu\u1ea3ng c\u00e1o mua c\u0169ng c\u00f3 th\u1ec3 c\u00f3 \u0111\u1ed9 kh\u00f3 nh\u1ea5t \u0111\u1ecbnh, nh\u01b0ng t\u01b0\u01a1ng \u0111\u1ed3ng kh\u00f4ng ph\u1ea3i l\u00e0 100% &#8211; ch\u00fa th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u1ecbch.]<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/canh-tranh-tu-khoa-google.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"336\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/canh-tranh-tu-khoa-google.jpg\" alt=\"M\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh t\u1eeb kh\u00f3a trong qu\u1ea3ng c\u00e1o\" class=\"wp-image-6336\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/canh-tranh-tu-khoa-google.jpg 500w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/canh-tranh-tu-khoa-google-300x202.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><figcaption class=\"wp-element-caption\">M\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh t\u1eeb kh\u00f3a trong qu\u1ea3ng c\u00e1o<\/figcaption><\/figure><\/div>\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Lam_the_nao_de_xac_dinh_duoc_do_kho_cua_tu_khoa_muon_thang_hang\"><\/span>#2. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a mu\u1ed1n th\u0103ng h\u1ea1ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u00e1ch duy nh\u1ea5t \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a b\u1ea1n mu\u1ed1n th\u0103ng h\u1ea1ng l\u00ean top \u0111\u1ea7u Google l\u00e0 ph\u00e2n t\u00edch c\u1ea9n th\u1eadn <em>c\u00e1c trang \u0111\u00e3 \u0111\u01b0\u1ee3c th\u0103ng h\u1ea1ng<\/em> tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n\n\n\n<p>L\u00fd t\u01b0\u1edfng nh\u1ea5t, b\u1ea1n s\u1ebd mu\u1ed1n ki\u1ec3m tra c\u00e1c trang n\u00e0y cho t\u1ea5t c\u1ea3 h\u01a1n <a href=\"https:\/\/kiencang.net\/yeu-to-xep-hang-cua-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">200 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng c\u1ee7a Google<\/a>. <\/p>\n\n\n\n<p>Nh\u01b0ng kh\u00f4ng m\u1ed9t ai (ngo\u1ea1i tr\u1eeb Google) th\u1ef1c s\u1ef1 bi\u1ebft m\u1ed7i y\u1ebfu t\u1ed1 ri\u00eang l\u1ebb trong \u0111\u00f3 \u0111\u00f3ng g\u00f3p bao nhi\u00eau % v\u00e0o k\u1ebft qu\u1ea3 x\u1ebfp h\u1ea1ng c\u1ee7a m\u1ed9t trang, do v\u1eady \u0111i\u1ec1u c\u00f3 \u00fd ngh\u0129a h\u01a1n l\u00e0 t\u1eadp trung v\u00e0o nh\u1eefng c\u00e1i chi\u1ebfm vai tr\u00f2 quan tr\u1ecdng nh\u1ea5t: li\u00ean k\u1ebft v\u00e0 n\u1ed9i dung.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Lien_ket\"><\/span>#3. Li\u00ean k\u1ebft<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>H\u00e3y s\u1eed d\u1ee5ng m\u1ed9t trong c\u00e1c t\u1eeb kh\u00f3a m\u00e0 ch\u00fang t\u00f4i \u0111ang nh\u1eafm m\u1ee5c ti\u00eau cho Blog Ahrefs l\u00e0m v\u00ed d\u1ee5, \u0111\u00f3 l\u00e0: &#8220;anchor text \/ <a href=\"https:\/\/kiencang.net\/van-ban-neo\/\" target=\"_blank\" rel=\"noreferrer noopener\">v\u0103n b\u1ea3n neo<\/a>&#8220;<\/p>\n\n\n\n<p>C\u00e1ch d\u1ec5 nh\u1ea5t gi\u00fap b\u1ea1n th\u1ea5y \u0111\u01b0\u1ee3c s\u1ed1 backlink m\u00e0 c\u00e1c trang thu\u1ed9c top 10 c\u00f3 \u0111\u01b0\u1ee3c v\u1edbi t\u1eeb kh\u00f3a n\u00e0y l\u00e0 nh\u1eadp n\u00f3 v\u00e0o c\u00f4ng c\u1ee5 Ahrefs Keywords Explorer v\u00e0 cu\u1ed9n chu\u1ed9t xu\u1ed1ng b\u00e1o c\u00e1o &#8220;SERP t\u1ed5ng quan&#8221;:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/bao-cao-SERP-tong-quan.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"862\" height=\"662\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/bao-cao-SERP-tong-quan.jpg\" alt=\"B\u00e1o c\u00e1o SERP t\u1ed5ng quan\" class=\"wp-image-6337\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/bao-cao-SERP-tong-quan.jpg 862w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/bao-cao-SERP-tong-quan-300x230.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/bao-cao-SERP-tong-quan-768x590.jpg 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/bao-cao-SERP-tong-quan-585x449.jpg 585w\" sizes=\"(max-width: 862px) 100vw, 862px\" \/><\/a><figcaption class=\"wp-element-caption\">B\u00e1o c\u00e1o SERP t\u1ed5ng quan<\/figcaption><\/figure><\/div>\n\n\n<p>C\u1ed9t &#8220;Domains \/ t\u00ean mi\u1ec1n&#8221; cho th\u1ea5y c\u00f3 bao nhi\u00eau t\u00ean mi\u1ec1n duy nh\u1ea5t (unique websites) li\u00ean k\u1ebft \u0111\u1ebfn trang. V\u00e0 kh\u00f4ng kh\u00f3 kh\u0103n g\u00ec \u0111\u1ec3 th\u1ea5y m\u1eabu chung \u1edf \u0111\u00e2y:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>C\u00e0ng c\u00f3 nhi\u1ec1u website tr\u1ecf \u0111\u1ebfn trang, n\u00f3 c\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng x\u1ebfp h\u1ea1ng cao h\u01a1n tr\u00ean Google.<\/p>\n<\/blockquote>\n\n\n\n<p>Trong th\u1ef1c t\u1ebf, ch\u00fang t\u00f4i \u0111\u00e3 nghi\u00ean c\u1ee9u m\u1ed1i t\u01b0\u01a1ng quan gi\u1eefa s\u1ed1 l\u01b0\u1ee3ng t\u00ean mi\u1ec1n tr\u1ecf v\u1ec1 v\u1edbi v\u1ecb tr\u00ed c\u1ee7a n\u00f3 tr\u00ean Google th\u00f4ng qua 2 tri\u1ec7u t\u1eeb kh\u00f3a, v\u00e0 s\u1ed1 l\u01b0\u1ee3ng t\u00ean mi\u1ec1n tr\u1ecf v\u1ec1 n\u1ed5i b\u1eadt l\u00ean l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng m\u1ea1nh.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/cac-yeu-to-xep-hang.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"344\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/cac-yeu-to-xep-hang.jpg\" alt=\"C\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng\" class=\"wp-image-6338\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/cac-yeu-to-xep-hang.jpg 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/cac-yeu-to-xep-hang-300x115.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/cac-yeu-to-xep-hang-768x294.jpg 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/cac-yeu-to-xep-hang-585x224.jpg 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><figcaption class=\"wp-element-caption\">C\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng<\/figcaption><\/figure><\/div>\n\n\n<p>M\u1ed9t trong nh\u1eefng \u0111i\u1ec1u th\u00fa v\u1ecb r\u00fat ra \u0111\u01b0\u1ee3c t\u1eeb bi\u1ec3u \u0111\u1ed3 tr\u00ean l\u00e0 s\u1ed1 l\u01b0\u1ee3ng t\u00ean mi\u1ec1n tr\u1ecf v\u1ec1 trang c\u00f3 m\u1ed1i t\u01b0\u01a1ng quan v\u1edbi th\u1ee9 h\u1ea1ng tr\u00ean Google t\u1ed1t h\u01a1n so v\u1edbi s\u1ed1 l\u01b0\u1ee3ng backlink (t\u1ee9c l\u00e0 \u0111\u1ebfm s\u1ed1 li\u00ean k\u1ebft tr\u1ecf v\u1ec1). V\u00ec th\u1ebf, nh\u01b0 m\u1ed9t quy t\u1eafc chung, n\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t li\u00ean k\u1ebft tr\u1ecf v\u1ec1 t\u1eeb m\u1ed7i trang trong 10 t\u00ean mi\u1ec1n kh\u00e1c nhau th\u00ec v\u1eabn t\u1ed1t h\u01a1n l\u00e0 10 li\u00ean k\u1ebft t\u1eeb m\u1ed9t t\u00ean mi\u1ec1n.<\/p>\n\n\n\n<p>Nh\u01b0ng ngo\u00e0i s\u1ed1 l\u01b0\u1ee3ng tuy\u1ec7t \u0111\u1ed1i, n\u00f3 c\u0169ng xem x\u00e9t c\u1ea3 y\u1ebfu t\u1ed1 ch\u1ea5t l\u01b0\u1ee3ng \u1edf \u0111\u00e2y:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>M\u1ed9t con s\u1ed1 nh\u1ecf c\u00e1c li\u00ean k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng cao c\u00f3 th\u1ec3 v\u01b0\u1ee3t qua s\u1ed1 l\u01b0\u1ee3ng l\u1edbn c\u00e1c li\u00ean k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p.<\/p>\n<\/blockquote>\n\n\n\n<p>Ch\u00fang t\u00f4i c\u00f3 ch\u1ec9 s\u1ed1 g\u1ecdi l\u00e0 URL Rating (ho\u1eb7c UR) \u0111\u1ec3 \u0111o \u0111i\u1ec1u n\u00e0y.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y t\u1eeb bi\u1ec3u \u0111\u1ed3 tr\u00ean r\u1eb1ng UR t\u01b0\u01a1ng quan v\u1edbi th\u1ee9 h\u1ea1ng tr\u00ean Google t\u1ed1t h\u01a1n b\u1ea5t k\u1ef3 c\u00e1c con s\u1ed1 th\u00f4 n\u00e0o v\u1ec1 li\u00ean k\u1ebft t\u00ean mi\u1ec1n. \u0110\u00f3 l\u00e0 b\u1edfi v\u00ec ch\u1ec9 s\u1ed1 URL Rating c\u1ee7a Ahrefs c\u00f3 t\u00ednh \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c backlinks (t\u1edbi m\u1ed9t m\u1ee9c \u0111\u1ed9 nh\u1ea5t \u0111\u1ecbnh) v\u00e0 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 ph\u1ea3n \u00e1nh kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng c\u1ee7a trang cao \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 n\u00e0o tr\u00ean Google (<a href=\"https:\/\/kiencang.net\/chi-so-seo-ahrefs\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0111\u1ecdc th\u00eam v\u1ec1 b\u00e0i vi\u1ebft c\u00e1c ch\u1ec9 s\u1ed1 SEO c\u1ee7a Ahrefs \u1edf \u0111\u00e2y<\/a>).<\/p>\n\n\n\n<p>Nh\u01b0ng ngay c\u1ea3 v\u1edbi UR (l\u00e0 ch\u1ec9 s\u1ed1 c\u00f3 t\u01b0\u01a1ng quan t\u1ed1t nh\u1ea5t trong ng\u00e0nh c\u00f4ng nghi\u1ec7p SEO) ch\u00fang t\u00f4i c\u0169ng ch\u1ec9 ch\u1ea1m t\u1edbi b\u1ec1 m\u1eb7t c\u00e1ch Google x\u1eed l\u00fd c\u00e1c y\u1ebfu t\u1ed1 backlink.<\/p>\n\n\n\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u th\u1ee9 c\u1ea7n xem x\u00e9t:<\/p>\n\n\n\n<ul>\n<li>C\u00e1c li\u00ean k\u1ebft \u1edf \u0111\u00e2u tr\u00ean trang?<\/li>\n\n\n\n<li>Li\u1ec7u c\u00e1c li\u00ean k\u1ebft \u0111\u00f3 c\u00f3 \u0111\u01b0\u1ee3c ch\u00fa \u00fd\/ho\u1eb7c \u0111em l\u1ea1i truy c\u1eadp t\u0103ng th\u00eam?<\/li>\n\n\n\n<li>V\u0103n b\u1ea3n neo c\u1ee7a li\u00ean k\u1ebft l\u00e0 g\u00ec?<\/li>\n\n\n\n<li>C\u00e1c v\u0103n b\u1ea3n xung quanh li\u00ean k\u1ebft l\u00e0 g\u00ec?<\/li>\n\n\n\n<li>C\u00f3 bao nhi\u00eau backlink kh\u00e1c tr\u00ean trang?<\/li>\n\n\n\n<li>T\u1ed1c \u0111\u1ed9 c\u00f3 \u0111\u01b0\u1ee3c li\u00ean k\u1ebft m\u1edbi c\u1ee7a trang l\u00e0 bao nhi\u00eau?<\/li>\n\n\n\n<li>&amp; nhi\u1ec1u \u0111i\u1ec1u kh\u00e1c n\u1eefa.<\/li>\n<\/ul>\n\n\n\n<p>Ch\u00fa th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u1ecbch: \u0111\u1ec3 hi\u1ec3u th\u00eam v\u1ec1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a li\u00ean k\u1ebft t\u1eeb c\u00e1c website kh\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00eam b\u00e0i vi\u1ebft <a href=\"https:\/\/kiencang.net\/pagerank-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">PageRank l\u00e0 g\u00ec<\/a>, m\u1ed9t trong c\u00e1c thu\u1eadt to\u00e1n l\u00f5i c\u1ed5 x\u01b0a c\u1ee7a Google \u0111\u1ec3 n\u1eafm b\u1eaft \u00fd t\u01b0\u1edfng.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Muc_do_uy_tin_cua_ten_mien_Authority_of_a_domain\"><\/span>#4. M\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a t\u00ean mi\u1ec1n (Authority of a domain)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>R\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m SEO tin v\u00e0o c\u00e1i g\u1ecdi l\u00e0 &#8220;\u0111\u1ed9 uy t\u00edn c\u1ee7a t\u00ean mi\u1ec1n&#8221; (ho\u1eb7c &#8220;ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 t\u00ean mi\u1ec1n&#8221;) c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn l\u00ean kh\u1ea3 n\u0103ng m\u1ed9t trang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng.<\/p>\n\n\n\n<p>Nh\u01b0ng c\u00f9ng l\u00fac \u0111\u00f3 nhi\u1ec1u chuy\u00ean gia SEO tin ch\u1eafc r\u1eb1ng <a href=\"http:\/\/www.martinibuster.com\/search-algorithms\/domain-authority\/\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a t\u00ean mi\u1ec1n&#8221; l\u00e0 kh\u00f4ng t\u1ed3n t\u1ea1i<\/a>.<\/p>\n\n\n\n<p>V\u1eady th\u00ec ai \u0111\u00fang, ai sai?<\/p>\n\n\n\n<p>V\u00e2ng, t\u1ea1i Ahrefs, ch\u00fang t\u00f4i \u0111\u00e3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u m\u1ed1i t\u01b0\u01a1ng quan c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 backlink c\u1ea5p \u0111\u1ed9 t\u00ean mi\u1ec1n (domain-level) qua 2 tri\u1ec7u t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm v\u00e0 ph\u00e1c h\u1ecda ch\u00fang b\u00ean c\u1ea1nh c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng kh\u00e1c \u1edf c\u1ea5p \u0111\u1ed9 trang (page-level):<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/05-page-authority-VS-domain-authority.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"623\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/05-page-authority-VS-domain-authority.jpg\" alt=\"\u0110\u1ed9 uy t\u00edn \u1edf c\u1ea5p \u0111\u1ed9 trang v\u00e0 c\u1ea5p \u0111\u1ed9 t\u00ean mi\u1ec1n\" class=\"wp-image-6436\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/05-page-authority-VS-domain-authority.jpg 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/05-page-authority-VS-domain-authority-300x208.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/05-page-authority-VS-domain-authority-768x532.jpg 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/05-page-authority-VS-domain-authority-585x405.jpg 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><figcaption class=\"wp-element-caption\">\u0110\u1ed9 uy t\u00edn \u1edf c\u1ea5p \u0111\u1ed9 trang v\u00e0 c\u1ea5p \u0111\u1ed9 t\u00ean mi\u1ec1n<\/figcaption><\/figure><\/div>\n\n\n<p>Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y t\u1eeb d\u1eef li\u1ec7u tr\u00ean c\u1ee7a ch\u00fang t\u00f4i, c\u00e1c y\u1ebfu t\u1ed1 c\u1ea5p \u0111\u1ed9 t\u00ean mi\u1ec1n c\u00f3 m\u1ed1i t\u01b0\u01a1ng quan nh\u1ecf h\u01a1n \u0111\u00e1ng k\u1ec3 v\u1edbi th\u1ee9 h\u1ea1ng so v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 c\u1ea5p \u0111\u1ed9 trang. Tuy nhi\u00ean m\u1ed1i t\u01b0\u01a1ng quan v\u1eabn kh\u00e1 v\u1eefng ch\u1eafc.<\/p>\n\n\n\n<p>V\u1eady th\u00ec \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 Domain Rating gi\u00fap b\u1ea1n c\u00f3 th\u1ee9 h\u1ea1ng t\u1ed1t h\u01a1n?<\/p>\n\n\n\n<p>T\u00f4i e r\u1eb1ng m\u00ecnh kh\u00f4ng th\u1ec3 x\u00e1c nh\u1eadn \u0111i\u1ec1u n\u00e0y ch\u1ec9 d\u1ef1a tr\u00ean m\u1ed1i t\u01b0\u01a1ng quan v\u1eeba n\u00f3i \u1edf tr\u00ean. B\u1edfi v\u00ec T\u01b0\u01a1ng quan kh\u00e1c Nh\u00e2n qu\u1ea3.<\/p>\n\n\n\n<p>Nh\u01b0ng d\u1eef li\u1ec7u c\u1ee7a ch\u00fang t\u00f4i g\u1ee3i \u00fd r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 th\u1ee9 h\u1ea1ng v\u01b0\u1ee3t tr\u00ean c\u00e1c trang web c\u00f3 DR cao n\u1ebfu b\u1ea1n c\u00f3 nhi\u1ec1u li\u00ean k\u1ebft tr\u1ecf v\u1ec1 URL c\u1ee5 th\u1ec3 b\u1ea1n mu\u1ed1n th\u0103ng h\u1ea1ng (<em>\u00fd l\u00e0 URL Rating th\u1eafng Domain Rating &#8211; ch\u00fa th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u1ecbch<\/em>).<\/p>\n\n\n\n<p>V\u00e0 \u0111i\u1ec1u n\u00e0y th\u00e2u t\u00f3m c\u00e1i nh\u00ecn t\u1ed5ng quan r\u1ea5t ng\u1eafn g\u1ecdn c\u1ee7a t\u00f4i v\u1ec1 c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a t\u1eeb quan \u0111i\u1ec3m backlink.<\/p>\n\n\n\n<p>Th\u01b0\u1eddng nh\u1eefng ng\u01b0\u1eddi l\u00e0m SEO kh\u00f4ng \u0111i s\u00e2u v\u00e0o xem x\u00e9t c\u00e1c trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm (SERP): H\u1ecd ch\u1ec9 \u0111\u01a1n gi\u1ea3n nh\u00ecn v\u00e0o c\u00e1c con s\u1ed1 li\u00ean k\u1ebft t\u00ean mi\u1ec1n v\u00e0 UR\/DR c\u1ee7a c\u00e1c trang thu\u1ed9c nh\u00f3m \u0111\u1ea7u v\u00e0 x\u1eed l\u00fd v\u1edbi th\u00f4ng tin \u0111\u00f3. Nh\u01b0ng v\u1edbi m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a quan tr\u1ecdng b\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n \u0111i xa h\u01a1n v\u00e0o vi\u1ec7c \u0111\u00e1nh gi\u00e1 c\u00e1c backlink th\u1ef1c s\u1ef1, ch\u00fang \u0111\u1ebfn t\u1eeb \u0111\u00e2u v\u00e0 c\u1ea7n l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u1ec3 nh\u00e2n r\u1ed9ng ch\u00fang.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Noi_dung\"><\/span>#5. N\u1ed9i dung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>S\u1ef1 th\u1ef1c l\u00e0 n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng x\u1ebfp h\u1ea1ng cao h\u01a1n c\u00e1c trang c\u00f3 s\u1ed1 l\u01b0\u1ee3ng backlink c\u1ef1c k\u1ef3 l\u1edbn n\u1ebfu nh\u1eefng trang \u0111\u1ed1i th\u1ee7 \u0111\u00f3 thi\u1ebfu t\u00ednh li\u00ean quan \u0111\u1ebfn truy v\u1ea5n t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 t\u1eeb kh\u00f3a minh h\u1ecda ho\u00e0n h\u1ea3o cho \u00fd t\u00f4i mu\u1ed1n n\u00f3i: <em>&#8220;chocolate lab&#8221;&nbsp;<\/em>[gi\u1ed1ng ch\u00f3 l\u1ea1 c\u00f3 m\u00e0u s\u00f4-c\u00f4-la, ch\u00fa th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u1ecbch]<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/04-SERP-for-chocolate-lab.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"824\" height=\"362\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/04-SERP-for-chocolate-lab.jpg\" alt=\"t\u1eeb kh\u00f3a chocolate lab\" class=\"wp-image-6437\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/04-SERP-for-chocolate-lab.jpg 824w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/04-SERP-for-chocolate-lab-300x132.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/04-SERP-for-chocolate-lab-768x337.jpg 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/04-SERP-for-chocolate-lab-585x257.jpg 585w\" sizes=\"(max-width: 824px) 100vw, 824px\" \/><\/a><figcaption class=\"wp-element-caption\">T\u1eeb kh\u00f3a chocolate lab<\/figcaption><\/figure><\/div>\n\n\n<p>D\u01b0\u1eddng nh\u01b0 c\u00e1c trang ch\u1ec9 v\u1edbi 6-20 t\u00ean mi\u1ec1n tr\u1ecf v\u1ec1 \u0111\u00e3 \u0111\u00e1nh b\u1ea1i c\u00e1c trang c\u00f3 900-1000 t\u00ean mi\u1ec1n tr\u1ecf v\u1ec1.<\/p>\n\n\n\n<p>L\u00e0m sao c\u00f3 th\u1ec3 nh\u01b0 th\u1ebf \u0111\u01b0\u1ee3c?<\/p>\n\n\n\n<p>V\u00e2ng, n\u1ebfu b\u1ea1n m\u1edf trang Wikipedia v\u1edbi h\u00e0ng ng\u00e0n t\u00ean mi\u1ec1n tr\u1ecf v\u1ec1, b\u1ea1n s\u1ebd th\u1ea5y r\u1eb1ng &#8220;choclolate labrador&#8221; <em>ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n ph\u1ee5 nh\u1ecf<\/em> c\u1ee7a m\u1ed9t b\u00e0i vi\u1ebft r\u1ea5t l\u1edbn:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/06-wikipedia-article.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"555\" height=\"278\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/06-wikipedia-article.jpg\" alt=\"B\u00e0i vi\u1ebft tr\u00ean Wikipedia\" class=\"wp-image-6438\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/06-wikipedia-article.jpg 555w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/06-wikipedia-article-300x150.jpg 300w\" sizes=\"(max-width: 555px) 100vw, 555px\" \/><\/a><figcaption class=\"wp-element-caption\">B\u00e0i vi\u1ebft tr\u00ean Wikipedia<\/figcaption><\/figure><\/div>\n\n\n<p>Trong khi \u0111\u00f3 b\u00e0i vi\u1ebft x\u1ebfp h\u1ea1ng cao h\u01a1n trang Wikipedia \u0111\u01b0\u1ee3c d\u00e0nh ri\u00eang ho\u00e0n to\u00e0n cho gi\u1ed1ng ch\u00f3 \u0111\u1eb7c bi\u1ec7t n\u00e0y:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/07-choloclate-lab-article.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"555\" height=\"337\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/07-choloclate-lab-article.jpg\" alt=\"ch\u00f3 labrador c\u00f3 m\u00e0u s\u00f4-c\u00f4-la\" class=\"wp-image-6439\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/07-choloclate-lab-article.jpg 555w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/07-choloclate-lab-article-300x182.jpg 300w\" sizes=\"(max-width: 555px) 100vw, 555px\" \/><\/a><figcaption class=\"wp-element-caption\">Ch\u00f3 labrador c\u00f3 m\u00e0u s\u00f4-c\u00f4-la<\/figcaption><\/figure><\/div>\n\n\n<p>\u0110\u00e2y l\u00e0 minh h\u1ecda ho\u00e0n h\u1ea3o v\u1ec1 c\u00e1ch n\u1ed9i dung li\u00ean quan c\u00f3 th\u1ec3 v\u01b0\u1ee3t l\u00ean tr\u00ean c\u1ea3 c\u00e1c trang c\u00f3 h\u1ed3 s\u01a1 backlink m\u1ea1nh nh\u1ea5t.<\/p>\n\n\n\n<p>Nh\u01b0ng \u0111\u1eebng qu\u00e1 ph\u1ea5n kh\u00edch v\u1ec1 n\u00f3.<\/p>\n\n\n\n<p>\u0110i\u1ec1u m\u00e0 ch\u00fang ta th\u1ea5y trong v\u00ed d\u1ee5 n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8220;<strong>thi\u1ebfu n\u1ed9i dung li\u00ean quan<\/strong>&#8220;. C\u00e1c trang k\u1ebft qu\u1ea3 tr\u1ea3 v\u1ec1 c\u00f3 x\u1ebfp h\u1ea1ng h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c nh\u1eafm \u0111\u1ebfn truy v\u1ea5n r\u1ed9ng h\u01a1n (<em>labrador retriever<\/em>) so v\u1edbi ch\u1ee7 \u0111\u1ec1 r\u1ea5t c\u1ee5 th\u1ec3 m\u00e0 m\u1ecdi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm (<em>chocolate lab<\/em>).<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i to l\u1edbn \u0111\u1ec3 n\u1ed9i dung c\u00f3 li\u00ean quan \u0111\u01b0\u1ee3c t\u1ecfa s\u00e1ng, v\u00e0 hai trong s\u1ed1 ch\u00fang \u0111\u00e3 \u0111\u1ee9ng \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean cho d\u00f9 kh\u00f4ng c\u00f3 nhi\u1ec1u backlink.<\/p>\n\n\n\n<p>Nh\u01b0ng b\u1ea1n <em>kh\u00f4ng<\/em> th\u1ea5y hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y qu\u00e1 th\u01b0\u1eddng xuy\u00ean \u0111\u00e2u.<\/p>\n\n\n\n<p>Th\u01b0\u1eddng th\u00ec nh\u1eefng g\u00ec b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c trong SERP l\u00e0 &#8220;<strong>m\u1ed9t ch\u00fat n\u1ed9i dung kh\u00f4ng ho\u00e0n h\u1ea3o<\/strong>&#8220;. C\u00e1c k\u1ebft qu\u1ea3 tr\u1ea3 v\u1ec1 \u1edf top \u0111\u1ea7u l\u00e0 100% li\u00ean quan \u0111\u1ebfn truy v\u1ea5n, nh\u01b0ng ch\u00fang c\u00f3 th\u1ec3 l\u00e0m t\u1ed1t h\u01a1n ch\u00fat \u00edt cho nh\u1eefng g\u00ec m\u00e0 ng\u01b0\u1eddi xem mu\u1ed1n t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>Ki\u1ec3u SERP n\u00e0y kh\u00f4ng \u0111em \u0111\u1ebfn cho b\u1ea1n c\u00f9ng m\u1ee9c \u0111\u1ed9 l\u1ee3i th\u1ebf c\u1ea1nh tranh nh\u01b0 SERP &#8220;thi\u1ebfu n\u1ed9i dung li\u00ean quan&#8221;, n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng m\u00e0 kh\u00f4ng c\u1ea7n backlink.<\/p>\n\n\n\n<p>V\u1eady l\u00e0m th\u1ebf n\u00e0o b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm cho t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n l\u00e0 c\u00e1c n\u1ed9i dung thi\u1ebfu li\u00ean quan, c\u00e1i s\u1ebd \u0111em l\u1ea1i c\u01a1 h\u1ed9i t\u1ed1t cho b\u1ea1n trong vi\u1ec7c t\u1ea1o ra n\u1ed9i dung m\u1edbi c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00e1nh b\u1ea1i ch\u00fang m\u00e0 kh\u00f4ng c\u00f3 c\u00e1c li\u00ean k\u1ebft?<\/p>\n\n\n\n<p>V\u00e0 l\u00e0m th\u1ebf n\u00e0o b\u1ea1n l\u00e0m trang c\u1ee7a m\u00ecnh li\u00ean quan 100% trong m\u1eaft c\u1ee7a Google v\u1edbi m\u1ed9t t\u1eeb kh\u00f3a n\u00e0o \u0111\u00f3?<\/p>\n\n\n\n<p>H\u00e3y \u0111\u1ec3 t\u00f4i th\u1eed gi\u1ea3i quy\u1ebft hai \u0111i\u1ec1u n\u00e0y.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Cac_ky_thuat_SEO_onpage_thong_thuong_va_chu_de_lien_quan\"><\/span>#6. C\u00e1c k\u1ef9 thu\u1eadt SEO onpage th\u00f4ng th\u01b0\u1eddng v\u00e0 ch\u1ee7 \u0111\u1ec1 li\u00ean quan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>T\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n \u0111\u01b0a t\u1eeb kh\u00f3a mu\u1ed1n t\u1ed1i \u01b0u v\u00e0o Google \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 th\u1ea5y c\u00e1c trang x\u1ebfp h\u1ea1ng \u0111\u1ea7u ti\u00ean kh\u00f4ng s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a trong <a href=\"https:\/\/kiencang.net\/the-tieu-de-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">ti\u00eau \u0111\u1ec1<\/a>\/URL\/<a href=\"https:\/\/kiencang.net\/cach-viet-headline-thu-hut\/\" target=\"_blank\" rel=\"noreferrer noopener\">headline<\/a> c\u1ee7a n\u00f3.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 d\u1ea5u hi\u1ec7u ch\u1ec9 ra r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng x\u1ebfp h\u1ea1ng cao h\u01a1n h\u1ecd n\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a trong ti\u00eau \u0111\u1ec1\/URL\/headline c\u00f3 \u0111\u00fang kh\u00f4ng?<\/p>\n\n\n\n<p>SAI !<\/p>\n\n\n\n<p><a href=\"https:\/\/kiencang.net\/seo-onpage\/\" target=\"_blank\" rel=\"noreferrer noopener\">C\u00e1c th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t v\u1ec1 SEO onpage<\/a> hi\u1ec7n nay kh\u00f4ng \u0111\u01a1n gi\u1ea3n nh\u01b0 n\u0103m ch\u1ee5c n\u0103m tr\u01b0\u1edbc \u0111\u00e2y n\u1eefa r\u1ed3i.<\/p>\n\n\n\n<p>Th\u1eddi \u0111i\u1ec3m xa x\u01b0a \u0111\u00f3, Google v\u1eabn ch\u01b0a c\u00f3 nh\u1eefng th\u1ee9 hay ho nh\u01b0 l\u00e0 <a href=\"https:\/\/kiencang.net\/google-hummingbird\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hummingbird<\/a> v\u00e0 <a href=\"https:\/\/kiencang.net\/google-rankbrain-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">RankBrain<\/a>, v\u00ec th\u1ebf n\u00f3 c\u1ea7n m\u1ed9t s\u1ed1 manh m\u1ed1i r\u1ea5t m\u1ea1nh \u0111\u1ec3 hi\u1ec3u trang c\u1ee7a b\u1ea1n n\u00f3i v\u1ec1 c\u00e1i g\u00ec. L\u00fac \u1ea5y \u0111\u01b0a t\u1eeb kh\u00f3a kh\u1edbp-ch\u00ednh-x\u00e1c (exact match) v\u00e0o trong Ti\u00eau \u0111\u1ec1\/URL\/Headline trong trang c\u1ee7a b\u1ea1n \u0111em l\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh m\u1ea1nh m\u1ebd v\u01b0\u1ee3t l\u00ean c\u00e1c trang kh\u00f4ng l\u00e0m nh\u01b0 v\u1eady.<\/p>\n\n\n\n<p>Nh\u01b0ng m\u1eb9o m\u1ef1c n\u00e0y kh\u00f4ng c\u00f2n c\u00f3 b\u1ea5t k\u1ef3 t\u00e1c d\u1ee5ng n\u00e0o n\u1eefa. Ng\u00e0y nay, Google \u0111\u1ee7 th\u00f4ng minh \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a b\u1ea1n l\u00e0 v\u1ec1 c\u00e1i g\u00ec, ngay c\u1ea3 khi t\u1eeb kh\u00f3a h\u01b0\u1edbng \u0111\u1ebfn kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp ch\u00fat n\u00e0o tr\u00ean trang.<\/p>\n\n\n\n<p>Trong th\u1ef1c t\u1ebf, khi <a href=\"https:\/\/kiencang.net\/seo-onpage\/\" target=\"_blank\" rel=\"noreferrer noopener\">nghi\u00ean c\u1ee9u t\u00ecm ki\u1ebfm v\u1ec1 2 tri\u1ec7u t\u1eeb kh\u00f3a<\/a>&nbsp;ch\u00fang t\u00f4i ph\u00e1t hi\u1ec7n ra r\u1eb1ng g\u1ea7n 75% c\u00e1c trang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng trong top10 Google kh\u00f4ng c\u00f3 n\u1ed5i m\u1ed9t l\u1ea7n \u0111\u1ec1 c\u1eadp \u0111\u1ebfn ki\u1ec3u t\u1eeb kh\u00f3a kh\u1edbp-ch\u00ednh-x\u00e1c trong n\u1ed9i dung c\u1ee7a ch\u00fang.<\/p>\n\n\n\n<p>H\u00e3y ki\u1ec3m tra tr\u00ean SERP cho t\u1eeb kh\u00f3a &#8220;guest writing&#8221; \u0111\u1ec3 th\u1ea5y \u0111i\u1ec1u m\u00e0 t\u00f4i mu\u1ed1n n\u00f3i:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/08-serp-for-guest-writing.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"639\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/08-serp-for-guest-writing.jpg\" alt=\"t\u00ecm ki\u1ebfm cho t\u1eeb kh\u00f3a guest writing\" class=\"wp-image-6443\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/08-serp-for-guest-writing.jpg 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/08-serp-for-guest-writing-300x213.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/08-serp-for-guest-writing-768x545.jpg 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/08-serp-for-guest-writing-585x415.jpg 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><figcaption class=\"wp-element-caption\">T\u00ecm ki\u1ebfm cho t\u1eeb kh\u00f3a guest writing<\/figcaption><\/figure><\/div>\n\n\n<p>R\u00f5 r\u00e0ng, Google hi\u1ec3u nh\u1eefng th\u1ee9 nh\u01b0 &#8220;guest writing&#8221;, &#8220;guest blogging&#8221; v\u00e0 &#8220;guest posting&#8221; c\u00f3 ngh\u0129a g\u1ea7n t\u01b0\u01a1ng t\u1ef1 nhau. V\u00ec th\u1ebf n\u1ebfu b\u1ea1n t\u1ed1i \u01b0u h\u00f3a ho\u00e0n h\u1ea3o cho trang c\u1ee7a m\u00ecnh v\u1edbi t\u1eeb kh\u00f3a &#8220;guest writing&#8221; theo c\u00e1c th\u1ef1c h\u00e0nh c\u1ee7a tr\u01b0\u1eddng ph\u00e1i SEO onpage c\u1ed5 \u0111i\u1ec3n, \u0111i\u1ec1u \u1ea5y kh\u00f4ng cho b\u1ea1n th\u00eam b\u1ea5t c\u1ee9 l\u1ee3i th\u1ebf c\u1ea1nh tranh n\u00e0o c\u1ea3.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5 v\u1edbi t\u1eeb kh\u00f3a ti\u1ebfng Vi\u1ec7t, b\u1ea1n c\u00f3 th\u1ec3 nh\u00ecn k\u1ebft qu\u1ea3 c\u1ee7a truy v\u1ea5n: &#8220;c\u00e1ch vi\u1ebft b\u00e0i chu\u1ea9n SEO&#8221; d\u01b0\u1edbi \u0111\u00e2y, 3 trang \u0111\u1ee9ng \u0111\u1ea7u kh\u00f4ng h\u1ec1 c\u00f3 ti\u00eau \u0111\u1ec1 ki\u1ec3u kh\u1edbp ch\u00ednh x\u00e1c:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/cach-viet-bai-chuan-seo-khong-khop-chinh-xac.png\"><img loading=\"lazy\" decoding=\"async\" width=\"849\" height=\"587\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/cach-viet-bai-chuan-seo-khong-khop-chinh-xac.png\" alt=\"c\u00e1ch vi\u1ebft b\u00e0i chu\u1ea9n SEO - top \u0111\u1ea7u, kh\u00f4ng kh\u1edbp ch\u00ednh x\u00e1c ho\u00e0n to\u00e0n t\u1eeb kh\u00f3a\" class=\"wp-image-8002\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/cach-viet-bai-chuan-seo-khong-khop-chinh-xac.png 849w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/cach-viet-bai-chuan-seo-khong-khop-chinh-xac-300x207.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/cach-viet-bai-chuan-seo-khong-khop-chinh-xac-768x531.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/cach-viet-bai-chuan-seo-khong-khop-chinh-xac-585x404.png 585w\" sizes=\"(max-width: 849px) 100vw, 849px\" \/><\/a><figcaption class=\"wp-element-caption\">C\u00e1ch vi\u1ebft b\u00e0i chu\u1ea9n SEO &#8211; top \u0111\u1ea7u, kh\u00f4ng kh\u1edbp ch\u00ednh x\u00e1c ho\u00e0n to\u00e0n t\u1eeb kh\u00f3a<\/figcaption><\/figure><\/div>\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Lam_the_nao_de_trang_cua_ban_lien_quan_hon\"><\/span>#7. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 trang c\u1ee7a b\u1ea1n li\u00ean quan h\u01a1n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110\u1ec3 t\u00f4i vi\u1ebft l\u1ea1i c\u00e2u h\u1ecfi tr\u00ean th\u00e0nh <em>&#8220;l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 trang c\u1ee7a b\u1ea1n li\u00ean quan H\u01a0N so v\u1edbi c\u00e1c trang hi\u1ec7n \u0111ang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng trong Top10, v\u00e0 v\u00ec v\u1eady Google s\u1ebd x\u1ebfp h\u1ea1ng trang c\u1ee7a b\u1ea1n cao h\u01a1n d\u00f9 r\u1eb1ng b\u1ea1n ch\u1ec9 c\u00f3 v\u00e0i backlink?&#8221;<\/em><\/p>\n\n\n\n<p>V\u00e2ng, t\u00f4i e r\u1eb1ng kh\u00f4ng c\u00f3 c\u00e1ch th\u1ee9c d\u1ec5 d\u00e0ng v\u00e0 \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3.<\/p>\n\n\n\n<p>\u0110\u1ec3 l\u00e0m trang c\u1ee7a b\u1ea1n li\u00ean quan ho\u00e0n h\u1ea3o \u0111\u1ed1i v\u1edbi Google, \u0111\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n hi\u1ec3u c\u00e1ch Google di\u1ec5n gi\u1ea3i truy v\u1ea5n t\u00ecm ki\u1ebfm v\u00e0 kh\u1edbp ch\u00fang v\u1edbi c\u00e1c ch\u1ee7 \u0111\u1ec1 v\u00e0 th\u1ef1c th\u1ec3 n\u00f3 r\u00fat tr\u00edch ra t\u1eeb c\u00e1c trang web.<\/p>\n\n\n\n<p>Nghe ph\u1ee9c t\u1ea1p \u0111\u00fang kh\u00f4ng \u1ea1? B\u1edfi v\u00ec n\u00f3 nh\u01b0 th\u1ebf th\u1eadt m\u00e0!<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u nh\u1eefng th\u1ee9 nh\u01b0 <a href=\"https:\/\/kiencang.net\/tu-khoa-lsi-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">t\u1eeb kh\u00f3a LSI (l\u1eadp ch\u1ec9 m\u1ee5c ngh\u0129a ngh\u0129a ti\u1ec1m \u1ea9n)<\/a>, LDA v\u00e0 c\u00e1c thu\u1eadt to\u00e1n m\u00f4 h\u00ecnh ch\u1ee7 \u0111\u1ec1 kh\u00e1c, nh\u01b0ng h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi r\u00f5 r\u00e0ng l\u00e0 s\u1ebd kh\u00f4ng \u0111i s\u00e2u t\u00ecm hi\u1ec3u.<\/p>\n\n\n\n<p>V\u00e0 t\u1ea1i sao h\u1ecd l\u1ea1i ph\u1ea3i l\u00e0m th\u1ebf?<\/p>\n\n\n\n<p>K\u1ec3 t\u1eeb khi Google th\u00f4ng minh \u0111\u1ebfn m\u1ee9c <em>g\u1ea7n nh\u01b0<\/em> &#8220;\u0111\u1ecdc \u0111\u01b0\u1ee3c&#8221; c\u00e1c trang tr\u00ean website c\u1ee7a b\u1ea1n, th\u00ec c\u00e2u h\u1ecfi \u0111\u1eb7t ra l\u00fac n\u00e0y l\u00e0: t\u1ea1i sao b\u1ea1n ph\u1ea3i t\u1ef1 l\u00e0m kh\u1ed5 b\u1ea3n th\u00e2n b\u1eb1ng c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh trang nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c ti\u00eau ch\u00ed ph\u1ee9c t\u1ea1p trong thu\u1eadt to\u00e1n c\u1ee7a h\u1ecd m\u00e0 kh\u00f4ng \u0111\u01a1n gi\u1ea3n l\u00e0 &#8220;vi\u1ebft cho con ng\u01b0\u1eddi&#8221; th\u00f4i c\u00f3 ph\u1ea3i t\u1ed1t h\u01a1n kh\u00f4ng?<\/p>\n\n\n\n<p>V\u00e2ng, t\u1eeb quan tr\u1ecdng \u1edf \u0111\u00e2y l\u00e0 &#8220;g\u1ea7n nh\u01b0&#8221;. M\u1eb7c d\u00f9 n\u00f3 c\u00f3 \u0111\u1ed9 ph\u1ee9c t\u1ea1p \u1ea5n t\u01b0\u1ee3ng, Google v\u1eabn ch\u1ec9 l\u00e0 m\u1ed9t c\u00e1i m\u00e1y, v\u00e0 n\u1ebfu b\u1ea1n hi\u1ec3u c\u00e1ch n\u00f3 l\u00e0m vi\u1ec7c v\u00e0 c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh trang c\u1ee7a b\u1ea1n theo c\u00e1ch \u0111\u00f3, b\u1ea1n s\u1ebd \u0111i m\u1ed9t b\u01b0\u1edbc tr\u01b0\u1edbc nh\u1eefng ng\u01b0\u1eddi kh\u00e1c.<\/p>\n\n\n\n<p>Ch\u00fang t\u00f4i s\u1ebd vi\u1ebft ch\u1ee7 \u0111\u1ec1 d\u00e0nh ri\u00eang cho &#8220;SEO onpage ki\u1ec3u m\u1edbi&#8221; trong th\u1eddi gian t\u1edbi \u0111\u00e2y, v\u00ec th\u1ebf gi\u1edd t\u00f4i ch\u1ec9 cung c\u1ea5p cho b\u1ea1n 2 m\u1eb9o nhanh th\u00f4i:<\/p>\n\n\n\n<ol>\n<li>S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Site Explorer c\u1ee7a Ahrefs \u0111\u1ec3 ph\u00e2n t\u00edch c\u00e1c trang \u0111\u1ee9ng \u0111\u1ea7u cho t\u1eeb kh\u00f3a nh\u1eafm \u0111\u1ebfn c\u1ee7a b\u1ea1n v\u00e0 xem c\u00e1c t\u1eeb kh\u00f3a kh\u00e1c h\u1ecd c\u0169ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng. \u0110i\u1ec1u n\u00e0y s\u1ebd cho b\u1ea1n m\u1ed9t s\u1ed1 d\u1ea5u v\u1ebft nh\u01b0 ch\u1ee7 \u0111\u1ec1 Google ngh\u0129 ch\u00fang c\u00f3 li\u00ean quan \u0111\u1ebfn.<\/li>\n\n\n\n<li>M\u1edf c\u00e1c trang thu\u1ed9c Top10 v\u1edbi t\u1eeb kh\u00f3a b\u1ea1n nh\u1eafm \u0111\u1ebfn v\u00e0 s\u1eed d\u1ee5ng m\u1ed9t c\u00f4ng c\u1ee5 r\u1ea5t tinh vi \u0111\u1ec1 r\u00fat tr\u00edch c\u00e1c ch\u1ee7 \u0111\u1ec1 t\u1eeb ch\u00fang &#8211; c\u00f4ng c\u1ee5 \u0111\u00f3 l\u00e0 b\u1ed9 n\u00e3o c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n t\u00ecm ki\u1ebfm quanh ch\u1ee7 \u0111\u1ec3 v\u00e0 t\u00ecm hi\u1ec3u t\u1ea5t c\u1ea3 c\u00e1c trang li\u00ean quan \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 c\u1ee7a b\u1ea1n, b\u1ea1n s\u1ebd t\u1ef1 nhi\u00ean x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c kho c\u00e1c t\u1eeb \u0111\u1ed3ng ngh\u0129a t\u1ed1t v\u00e0 c\u00e1c ch\u1ee7 \u0111\u1ec1 s\u1ebd gi\u00fap Google nh\u1eadn ra trang c\u1ee7a b\u1ea1n \u0111\u00fang l\u00e0 li\u00ean quan ho\u00e0n h\u1ea3o.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Y_dinh_cua_nguoi_tim_kiem\"><\/span>#8. \u00dd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trong ph\u1ea7n l\u1edbn tr\u01b0\u1eddng h\u1ee3p &#8220;t\u00ednh li\u00ean quan&#8221; v\u00e0 &#8220;<a href=\"https:\/\/kiencang.net\/y-dinh-tim-kiem\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm<\/a>&#8221; \u0111i c\u1eb7p v\u1edbi nhau. Nh\u01b0ng trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm li\u00ean quan nh\u1ea5t c\u00f3 th\u1ec3 kh\u00f4ng cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec1u m\u00e0 h\u1ecd t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>Trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p nh\u01b0 v\u1eady Google lu\u00f4n \u1ee7ng h\u1ed9 &#8220;\u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng&#8221; h\u01a1n l\u00e0 &#8220;t\u00ednh li\u00ean quan&#8221;.<\/p>\n\n\n\n<p>Nghe l\u1ed9n x\u1ed9n kh\u00f3 hi\u1ec3u th\u1ebf? T\u00f4i c\u00f3 m\u1ed9t v\u00ed d\u1ee5 hay cho b\u1ea1n ngay \u0111\u00e2y.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n t\u00ecm ki\u1ebfm cho t\u1eeb kh\u00f3a &#8220;online survey \/ kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn&#8221; t\u1eeb Hoa K\u1ef3, b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm gi\u1ed1ng nh\u01b0 th\u1ebf n\u00e0y:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/09-online-survey-US.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"617\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/09-online-survey-US.jpg\" alt=\"t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a online survey\" class=\"wp-image-6444\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/09-online-survey-US.jpg 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/09-online-survey-US-300x206.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/09-online-survey-US-768x527.jpg 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/09-online-survey-US-585x401.jpg 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><figcaption class=\"wp-element-caption\">T\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a online survey<\/figcaption><\/figure><\/div>\n\n\n<p>Ch\u00edn trong s\u1ed1 m\u01b0\u1eddi k\u1ebft qu\u1ea3 g\u1ee3i \u00fd c\u00e1c c\u00f4ng c\u1ee5 cho m\u1ee5c \u0111\u00edch t\u1ea1o kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn v\u00e0 ch\u1ec9 c\u00f3 1 k\u1ebft qu\u1ea3 cung c\u1ea5p c\u00f4ng vi\u1ec7c v\u1ec1 kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn cho nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n l\u00e0m t\u1ea1i nh\u00e0.<\/p>\n\n\n\n<p>Nh\u01b0ng \u0111i\u1ec1u g\u00ec x\u1ea3y ra khi ch\u00fang t\u00f4i t\u00ecm ki\u1ebfm ch\u00ednh x\u00e1c c\u00f9ng t\u1eeb kh\u00f3a n\u00e0y t\u1eeb Anh Qu\u1ed1c?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/10-online-survey-UK.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"641\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/10-online-survey-UK.jpg\" alt=\"t\u1eeb kh\u00f3a online survey t\u00ecm \u1edf Anh Qu\u1ed1c\" class=\"wp-image-6445\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/10-online-survey-UK.jpg 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/10-online-survey-UK-300x214.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/10-online-survey-UK-768x547.jpg 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/10-online-survey-UK-585x417.jpg 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><figcaption class=\"wp-element-caption\">T\u1eeb kh\u00f3a online survey t\u00ecm \u1edf Anh Qu\u1ed1c<\/figcaption><\/figure><\/div>\n\n\n<p>L\u00fac n\u00e0y ch\u1ec9 c\u00f3 5 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 cho m\u1ee5c \u0111\u00edch t\u1ea1o kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn, trong khi \u0111\u01b0a ra 5 &#8220;c\u00f4ng vi\u1ec7c v\u1ec1 kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn&#8221;.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5 n\u00e0y cho th\u1ea5y r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c th\u1ee9 kh\u00e1c nhau khi h\u1ecd t\u00ecm ki\u1ebfm cho c\u00e1c t\u1eeb kh\u00f3a chung chung m\u00e0 n\u00f3 c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u l\u1edbp ngh\u0129a (\u0111a ngh\u0129a).<\/p>\n\n\n\n<p>V\u00e0 Google b\u1eb1ng c\u00e1ch n\u00e0o \u0111\u00f3 \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c r\u1eb1ng h\u1ec1u h\u1ebft m\u1ecdi ng\u01b0\u1eddi \u1edf Hoa K\u1ef3 t\u00ecm ki\u1ebfm c\u00e1c c\u00f4ng c\u1ee5 t\u1ea1o kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn, trong khi r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u1edf Anh Qu\u1ed1c l\u1ea1i th\u00edch th\u00fa vi\u1ec7c ki\u1ebfm ti\u1ec1n b\u1eb1ng c\u00e1ch tham gia th\u1ef1c hi\u1ec7n c\u00e1c kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n<p>Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o Google bi\u1ebft \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm \u0111i\u1ec1u g\u00ec?<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn ch\u00ednh th\u1ee9c, nh\u01b0ng theo l\u1eddi \u0111\u1ed3n th\u00ec h\u1ecd c\u00f3 th\u1ec3 xem x\u00e9t nh\u1eefng th\u1ee9 ki\u1ec3u nh\u01b0:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/kiencang.net\/dwell-time\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nh\u1eefng ng\u01b0\u1eddi sau khi click v\u00e0o trang t\u1eeb k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm s\u1ebd \u1edf l\u1ea1i \u0111\u00f3 bao l\u00e2u<\/a> (ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi t\u00ean g\u1ecdi dwell time);<\/li>\n\n\n\n<li>Li\u1ec7u m\u1ecdi ng\u01b0\u1eddi c\u00f3 c\u00f2n click v\u00e0o b\u1ea5t k\u1ef3 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm n\u00e0o kh\u00e1c hay h\u1ecd \u0111\u00e3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1edbi ngay c\u00e1i \u0111\u1ea7u ti\u00ean h\u1ecd ch\u1ecdn.<\/li>\n\n\n\n<li>Li\u1ec7u m\u1ecdi ng\u01b0\u1eddi c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i h\u1ecd mu\u1ed1n t\u00ecm hi\u1ec3u ngay t\u1eeb l\u1ea7n t\u00ecm ki\u1ebfm \u0111\u1ea7u ti\u00ean hay h\u1ecd s\u1ebd ti\u1ebfp t\u1ee5c tinh ch\u1ec9nh l\u1ea1i truy v\u1ea5n v\u00e0 click v\u00e0o nhi\u1ec1u k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm h\u01a1n.<\/li>\n<\/ul>\n\n\n\n<p>V\u00e0 nh\u1eefng th\u1ee9 nh\u01b0 th\u1ebf n\u00e0y c\u00f3 th\u1ec3 \u0111\u00f4i khi \u0111\u01b0\u1ee3c \u0111\u00e1nh tr\u1ecdng s\u1ed1 cao h\u01a1n v\u1ec1 t\u00ednh li\u00ean quan ch\u1ee7 \u0111\u1ec3 c\u1ee7a m\u1ed9t trang.<\/p>\n\n\n\n<p>\u00dd t\u00f4i l\u00e0, n\u1ebfu c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi \u1edf Anh Qu\u1ed1c b\u1eaft \u0111\u1ea7u click v\u00e0o k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm li\u00ean quan \u0111\u1ebfn &#8220;c\u00e1c c\u00f4ng vi\u1ec7c v\u1ec1 kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn&#8221;, Google s\u1ebd th\u1ea5y \u0111i\u1ec1u \u0111\u00f3 v\u00e0 \u0111\u00e1nh t\u1ee5t h\u1ea1ng m\u1ed9t nh\u00f3m c\u00e1c k\u1ebft qu\u1ea3 v\u1ec1 &#8220;c\u00f4ng c\u1ee5 kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn&#8221; t\u1eeb trang \u0111\u1ea7u &#8211; th\u1eadm ch\u00ed n\u1ebfu ch\u00fang li\u00ean quan ho\u00e0n h\u1ea3o \u0111\u1ebfn t\u1eeb kh\u00f3a &#8220;kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn&#8221; v\u00e0 c\u00f3 r\u1ea5t nhi\u1ec1u backlink.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Lich_su_cua_SERP\"><\/span>#9. L\u1ecbch s\u1eed c\u1ee7a SERP<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u00f3 m\u1ed9t c\u00e1ch hay \u0111\u1ec3 bi\u1ebft li\u1ec7u r\u1eb1ng Google c\u00f3 h\u1ea1nh ph\u00fac v\u1edbi c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, hay l\u00e0 n\u00f3 v\u1eabn \u0111ang \u0111i t\u00ecm k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t cho ng\u01b0\u1eddi d\u00f9ng, c\u00e1ch \u0111\u00f3 l\u00e0 nh\u00ecn v\u00e0o l\u1ecbch s\u1eed c\u1ee7a SERP (trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm).<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 l\u1ecbch s\u1eed v\u1ecb tr\u00ed tr\u00ean SERP m\u00e0 c\u00f4ng c\u1ee5 Keywords Explorer c\u1ee7a Ahrefs cho th\u1ea5y v\u1edbi t\u1eeb kh\u00f3a &#8220;search engine optimization \/ t\u1ed1i \u01b0u h\u00f3a m\u00e1y t\u00ecm ki\u1ebfm&#8221;:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/11-lich-su-vi-tri-tren-serp.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"419\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/11-lich-su-vi-tri-tren-serp.jpg\" alt=\"l\u1ecbch s\u1eed v\u1ecb tr\u00ed tr\u00ean SERP\" class=\"wp-image-6441\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/11-lich-su-vi-tri-tren-serp.jpg 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/11-lich-su-vi-tri-tren-serp-300x140.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/11-lich-su-vi-tri-tren-serp-768x358.jpg 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/11-lich-su-vi-tri-tren-serp-585x272.jpg 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><figcaption class=\"wp-element-caption\">L\u1ecbch s\u1eed v\u1ecb tr\u00ed tr\u00ean SERP<\/figcaption><\/figure><\/div>\n\n\n<p>5 trang n\u00e0y c\u00f9ng gi\u1eef v\u1ecb tr\u00ed thu\u1ed9c nh\u00f3m top \u0111\u1ea7u trong m\u1ed9t kho\u1ea3ng th\u1eddi gian kh\u00e1 l\u00e2u, v\u1edbi s\u1ef1 thay \u0111\u1ed5i nh\u1ecf trong v\u1ecb tr\u00ed x\u1ebfp h\u1ea1ng c\u1ee7a ch\u00fang.<\/p>\n\n\n\n<p>V\u00e0 b\u00ean d\u01b0\u1edbi l\u00e0 l\u1ecbch s\u1eed x\u1ebfp h\u1ea1ng SERP cho t\u1eeb kh\u00f3a &#8220;twitter marketing&#8221;:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/12-SERP-difficulty.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"422\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/12-SERP-difficulty.jpg\" alt=\"th\u1ee9 h\u1ea1ng nh\u1ea3y nh\u00f3t\" class=\"wp-image-6450\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/12-SERP-difficulty.jpg 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/12-SERP-difficulty-300x141.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/12-SERP-difficulty-768x360.jpg 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/12-SERP-difficulty-585x274.jpg 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><figcaption class=\"wp-element-caption\">Th\u1ee9 h\u1ea1ng nh\u1ea3y nh\u00f3t<\/figcaption><\/figure><\/div>\n\n\n<p>C\u00e1c trang nh\u1ea3y v\u00e0o v\u00e0 b\u1eadt ra kh\u1ecfi Top10 li\u00ean l\u1ee5c trong v\u00f2ng g\u1ea7n m\u1ed9t n\u0103m. V\u00e0 ch\u1ec9 trong kho\u1ea3ng th\u1eddi gian g\u1ea7n \u0111\u00e2y, Google m\u1edbi d\u01b0\u1eddng nh\u01b0 t\u00ecm ra \u0111\u01b0\u1ee3c ki\u1ec3u k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm l\u00e0m m\u1ecdi ng\u01b0\u1eddi h\u00e0i l\u00f2ng nh\u1ea5t.<\/p>\n\n\n\n<p>N\u00f3i c\u00e1ch kh\u00e1c, l\u1ecbch s\u1eed v\u1ecb tr\u00ed SERP c\u00f3 th\u1ec3 ph\u1ea7n n\u00e0o ch\u1ec9 ra m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a Google v\u1edbi k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd v\u00e0 v\u00ec v\u1eady ph\u1ea3n \u1ea3nh c\u01a1 h\u1ed9i cho b\u1ea1n chen ch\u00e2n v\u00e0o Top10.<\/p>\n\n\n\n<p>V\u00e0 c\u00e1i \u0111\u00f3 l\u00e0m th\u1ed5i b\u00f9ng l\u00ean cu\u1ed9c th\u1ea3o lu\u1eadn c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 b\u1ea1n ph\u1ea3i \u0111\u00e1nh gi\u00e1 khi xem x\u00e9t \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a.<\/p>\n\n\n\n<p>Gi\u1edd h\u00e3y c\u00f9ng th\u1ea3o lu\u1eadn ch\u1ec9 s\u1ed1 \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a do Ahrefs ph\u00e1t tri\u1ec3n v\u00e0 c\u00e1ch n\u00f3 l\u00e0m m\u1ecdi th\u1ee9 tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n v\u1edbi b\u1ea1n.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Do_kho_cua_tu_khoa_trong_Ahrefs\"><\/span>#10. \u0110\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a trong Ahrefs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u1ed9t khi b\u1ea1n \u0111\u01b0a t\u1eeb kh\u00f3a v\u00e0o trong c\u00f4ng c\u1ee5 Ahrefs Keywords Explorer, ch\u1ec9 s\u1ed1 \u0111\u1ea7u ti\u00ean m\u00e0 b\u1ea1n s\u1ebd th\u1ea5y l\u00e0 \u0111i\u1ec3m s\u1ed1 \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-kho-cua-tu-khoa-ahrefs.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"292\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-kho-cua-tu-khoa-ahrefs.jpg\" alt=\"\u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a trong Ahrefs\" class=\"wp-image-6440\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-kho-cua-tu-khoa-ahrefs.jpg 700w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-kho-cua-tu-khoa-ahrefs-300x125.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-kho-cua-tu-khoa-ahrefs-585x244.jpg 585w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><figcaption class=\"wp-element-caption\">\u0110\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a trong Ahrefs<\/figcaption><\/figure><\/div>\n\n\n<p>V\u00ed d\u1ee5 kh\u00e1c v\u1edbi t\u1eeb kh\u00f3a: &#8220;\u0111i\u1ec1u h\u00f2a nhi\u1ec7t \u0111\u1ed9&#8221;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-kho-tu-khoa-dieu-hoa-nhiet-do.png\"><img loading=\"lazy\" decoding=\"async\" width=\"565\" height=\"297\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-kho-tu-khoa-dieu-hoa-nhiet-do.png\" alt=\"\u0111\u1ed9 kh\u00f3 t\u1eeb kh\u00f3a: \u0111i\u1ec1u h\u00f2a nhi\u1ec7t \u0111\u1ed9\" class=\"wp-image-8003\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-kho-tu-khoa-dieu-hoa-nhiet-do.png 565w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-kho-tu-khoa-dieu-hoa-nhiet-do-300x158.png 300w\" sizes=\"(max-width: 565px) 100vw, 565px\" \/><\/a><figcaption class=\"wp-element-caption\">\u0110\u1ed9 kh\u00f3 t\u1eeb kh\u00f3a: \u0111i\u1ec1u h\u00f2a nhi\u1ec7t \u0111\u1ed9<\/figcaption><\/figure><\/div>\n\n\n<p>Ch\u00fang t\u00f4i \u0111o \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a (KD) tr\u00ean thang \u0111o t\u1eeb 0 \u0111\u1ebfn 100, v\u1edbi gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n th\u00ec s\u1ebd kh\u00f3 th\u0103ng h\u1ea1ng h\u01a1n.<\/p>\n\n\n\n<p>Nh\u01b0ng n\u00f3 kh\u00f4ng th\u1ef1c s\u1ef1 gi\u00fap b\u1ea1n hi\u1ec3u KD 15 ho\u1eb7c KD 65 c\u00f3 ngh\u0129a l\u00e0 g\u00ec ph\u1ea3i kh\u00f4ng?<\/p>\n\n\n\n<p>T\u00f4i th\u1ea5y r\u1eb1ng c\u00e1ch hay nh\u1ea5t l\u00e0 s\u1eed d\u1ee5ng ki\u1ec3u H\u1ecfi v\u00e0 \u0110\u00e1p \u0111\u1ec3 gi\u1ea3i th\u00edch \u0111i\u1ec3m s\u1ed1 \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a trong Ahrefs v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng n\u00f3:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u0110i\u1ec3m s\u1ed1 \u0111\u1ed9 kh\u00f3 t\u1eeb kh\u00f3a c\u1ee7a Ahrefs c\u00f3 ngh\u0129a l\u00e0 g\u00ec?<\/h3>\n\n\n\n<p>\u0110i\u1ec3m s\u1ed1 \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a m\u00e0 ch\u00fang t\u00f4i ph\u00e1t tri\u1ec3n cho b\u1ea1n \u01b0\u1edbc t\u00ednh m\u1ee9c \u0111\u1ed9 kh\u00f3 kh\u0103n \u0111\u1ec3 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng trong Top10 c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u1edbi m\u1ed9t t\u1eeb kh\u00f3a cho tr\u01b0\u1edbc.<\/p>\n\n\n\n<p><strong>L\u01b0u \u00fd<\/strong>: T\u00f4i kh\u00f4ng n\u00f3i l\u00e0 &#8220;X\u1ebfp h\u1ea1ng s\u1ed1 1 v\u1edbi t\u1eeb kh\u00f3a cho tr\u01b0\u1edbc&#8221;. T\u00f4i n\u00f3i l\u00e0 &#8220;X\u1ebfp h\u1ea1ng trong Top10 v\u1edbi t\u1eeb kh\u00f3a cho tr\u01b0\u1edbc&#8221;.<\/p>\n\n\n\n<p>S\u1eafc th\u00e1i nh\u1ecf n\u00e0y l\u00e0 nguy\u00ean nh\u00e2n c\u1ee7a nhi\u1ec1u l\u1ea7m l\u1eabn:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>M\u1ecdi ng\u01b0\u1eddi th\u1ea5y m\u1ee9c \u0111\u1ed9 kh\u00f3 kh\u0103n c\u1ef1c cao \u0111\u1ec3 trang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng \u1edf v\u1ecb tr\u00ed s\u1ed1 1 v\u00e0 h\u1ecd cho l\u00e0 ch\u1ec9 s\u1ed1 c\u1ee7a ch\u00fang t\u00f4i kh\u00f4ng ch\u00ednh x\u00e1c. Nh\u01b0ng n\u1ebfu b\u1ea1n nh\u00ecn v\u00e0o c\u00e1c trang t\u1eeb v\u1ecb tr\u00ed s\u1ed1 2 t\u1edbi 10, ch\u00fang c\u00f3 th\u1ec3 y\u1ebfu h\u01a1n r\u1ea5t nhi\u1ec1u v\u00e0 v\u00ec th\u1ebf d\u1ec5 d\u00e0ng h\u01a1n \u0111\u1ec3 v\u01b0\u1ee3t qua.<\/p>\n<\/blockquote>\n\n\n\n<p>T\u1ea1i sao l\u1ea1i l\u00e0 Top10?<\/p>\n\n\n\n<p>T\u1ea1i Ahrefs, ch\u00fang t\u00f4i tin r\u1eb1ng Google d\u1ef1a v\u00e0o \u0111\u1ed9 m\u1ea1nh c\u1ee7a backlink \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c trang x\u1ee9ng \u0111\u00e1ng x\u1ebfp h\u1ea1ng trong Top10.<\/p>\n\n\n\n<p>Nh\u01b0ng m\u1ed9t khi trang c\u1ee7a b\u1ea1n l\u1ecdt \u0111\u01b0\u1ee3c v\u00e0o trang \u0111\u1ea7u c\u1ee7a Google, t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng kh\u00e1c tham gia v\u00e0o:<\/p>\n\n\n\n<ul>\n<li>K\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm n\u00e0o thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u click nh\u1ea5t<\/li>\n\n\n\n<li>Trang n\u00e0o cho th\u1ea5y c\u00e1c y\u1ebfu t\u1ed1 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng t\u1ed1t nh\u1ea5t<\/li>\n\n\n\n<li>C\u00f3 ph\u1ea3i m\u1ecdi ng\u01b0\u1eddi ti\u1ebfp t\u1ee5c t\u00ecm ki\u1ebfm th\u00eam b\u1eb1ng c\u00e1ch tinh ch\u1ec9nh t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd?<\/li>\n<\/ul>\n\n\n\n<p>V\u00e0 \u0111\u1eebng qu\u00ean c\u00e1c thu\u1eadt to\u00e1n m\u00f4 h\u00ecnh ch\u1ee7 \u0111\u1ec1 tinh vi m\u00e0 t\u00f4i \u0111\u1ec1 c\u1eadp ph\u00eda tr\u00ean.<\/p>\n\n\n\n<p>N\u00f3i c\u00e1ch kh\u00e1c, t\u1ea1o ra \u0111i\u1ec3m s\u1ed1 t\u1eeb kh\u00f3a d\u1ef1 \u0111o\u00e1n ch\u00ednh x\u00e1c v\u1ecb tr\u00ed s\u1ed1 1 c\u0169ng kh\u00f3 kh\u0103n nh\u01b0 vi\u1ec7c x\u00e2y d\u1ef1ng Google c\u1ee7a ri\u00eang ch\u00fang t\u00f4i t\u1ea1i Ahrefs.<\/p>\n\n\n\n<p>\u0110\u1ea5y l\u00e0 l\u00fd do v\u00ec sao hi\u1ec7n ch\u00fang t\u00f4i b\u1eb1ng l\u00f2ng v\u1edbi d\u1ef1 \u0111o\u00e1n c\u00e1c c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng trong Top10, l\u00e0 c\u00e1i ch\u00fang t\u00f4i th\u1ef1c hi\u1ec7n kh\u00e1 ch\u00ednh x\u00e1c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. B\u1ea1n t\u00ednh to\u00e1n \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a nh\u01b0 th\u1ebf n\u00e0o?<\/h3>\n\n\n\n<p>Ch\u00fang t\u00f4i xem xem c\u00f3 bao nhi\u00eau t\u00ean mi\u1ec1n tr\u1ecf v\u1ec1 (referring domains \/ RDs) c\u00e1c trang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng trong Top10 cho m\u1ed9t t\u1eeb kh\u00f3a n\u00e0o \u0111\u00f3.<\/p>\n\n\n\n<p>Ch\u00fang t\u00f4i kh\u00f4ng \u0111\u01b0a v\u00e0o t\u00ednh to\u00e1n c\u00e1c th\u1ee9 nh\u01b0: domain rating, tu\u1ed5i c\u1ee7a website, vi\u1ec7c s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a trong Ti\u00eau \u0111\u1ec1\/URL\/H1, v\u00e2n v\u00e2n (t\u00f4i s\u1ebd gi\u1ea3i th\u00edch b\u00ean d\u01b0\u1edbi).<\/p>\n\n\n\n<p>Ch\u00fang t\u00f4i c\u0169ng kh\u00f4ng ph\u00e2n bi\u1ec7t gi\u1eefa li\u00ean k\u1ebft dofollow v\u00e0 nofollow, b\u1edfi v\u00ec c\u1ed9ng \u0111\u1ed3ng SEO v\u1eabn ch\u01b0a \u0111i \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh li\u1ec7u r\u1eb1ng c\u00e1c backlink nofollow c\u00f3 gi\u00fap b\u1ea1n \u0111\u01b0\u1ee3c th\u0103ng h\u1ea1ng hay l\u00e0 kh\u00f4ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. T\u1ea1i sao b\u1ea1n kh\u00f4ng \u0111\u01b0a v\u00e0o t\u00ednh to\u00e1n th\u00eam b\u1ea5t k\u1ef3 y\u1ebfu t\u1ed1 &#8220;SEO onpage&#8221; n\u00e0o?<\/h3>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean, h\u00e3y \u0111\u1ecbnh ngh\u0129a &#8220;<a href=\"https:\/\/kiencang.net\/seo-onpage\/\">c\u00e1c y\u1ebfu t\u1ed1 SEO onpage<\/a>&#8221; m\u00e0 ch\u00fang ta \u0111ang n\u00f3i.<\/p>\n\n\n\n<p>R\u1ea5t c\u00f3 th\u1ec3 b\u1ea1n \u0111ang \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u1eefng th\u1ee9 nh\u01b0:<\/p>\n\n\n\n<ul>\n<li>S\u1eed d\u1ee5ng kh\u1edbp t\u1eeb kh\u00f3a ch\u00ednh x\u00e1c trong Ti\u00eau \u0111\u1ec1\/URL\/Headline;<\/li>\n\n\n\n<li>M\u1eadt \u0111\u1ed9 t\u1eeb kh\u00f3a c\u1ee7a t\u1eeb kh\u00f3a b\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn trong n\u1ed9i dung;<\/li>\n\n\n\n<li>\u0110\u1ed9 d\u00e0i c\u1ee7a n\u1ed9i dung;<\/li>\n\n\n\n<li>S\u1ed1 l\u01b0\u1ee3ng chia s\u1ebb tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i;<\/li>\n\n\n\n<li>C\u00e1c li\u00ean k\u1ebft ngo\u00e0i h\u01b0\u1edbng ra c\u00e1c trang web uy t\u00edn;<\/li>\n\n\n\n<li><a href=\"https:\/\/kiencang.net\/tang-toc-web-pagespeed-insights\/\">T\u1ed1c \u0111\u1ed9 t\u1ea3i trang<\/a>;<\/li>\n\n\n\n<li>V\u00e2n v\u00e2n.<\/li>\n<\/ul>\n\n\n\n<p>V\u00e2ng, nhi\u1ec1u nghi\u00ean c\u1ee9u (trong \u0111\u00f3 c\u00f3 c\u1ea3 c\u1ee7a ch\u00fang t\u00f4i) \u0111\u00e3 x\u00e1c nh\u1eadn r\u1eb1ng c\u00e1c th\u1ee9 ki\u1ec3u nh\u01b0 v\u1eady c\u00f3 m\u1ed1i t\u01b0\u01a1ng quan nh\u1ecf v\u1edbi th\u1ee9 h\u1ea1ng so v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 backlink.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, ngay c\u1ea3 khi ch\u00fang t\u00f4i \u0111\u01b0a ch\u00fang v\u00e0o t\u00ednh to\u00e1n trong c\u00f4ng th\u1ee9c \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a, ch\u00fang s\u1ebd thay \u0111\u1ed5i \u0111i\u1ec3m s\u1ed1 k\u1ebft qu\u1ea3 c\u1ee7a \u0111\u1ed9 kh\u00f3 t\u1eeb kh\u00f3a kh\u00f4ng nhi\u1ec1u h\u01a1n +\/- 3 \u0111i\u1ec3m. \u0110i\u1ec1u \u0111\u00f3 l\u00e0 kh\u00f4ng \u0111\u00e1ng \u0111\u1ec3 b\u1ecf c\u00f4ng t\u1ed1n s\u1ee9c v\u00e0o khi\u1ebfn c\u00e1c ngu\u1ed3n l\u1ef1c CPU b\u1ecb ti\u00eau t\u1ed1n v\u00ec n\u00f3.<\/p>\n\n\n\n<p>Nh\u01b0ng khi ch\u00fang t\u00f4i n\u00f3i v\u1ec1 c\u00e1c \u00fd t\u01b0\u1edfng SEO onpage n\u00e2ng cao m\u00e0 t\u00f4i v\u1eeba \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean &#8211; m\u00f4 h\u00ecnh ch\u1ee7 \u0111\u1ec1, TF-IDF, s\u1ef1 ki\u1ec7n th\u1ef1c th\u1ec3, v\u00e2n v\u00e2n. Ch\u00fang t\u00f4i ch\u1eafc ch\u1eafn \u0111ang l\u00e0m vi\u1ec7c theo h\u01b0\u1edbng n\u00e0y. Ch\u1ec9 l\u00e0 hi\u1ec7n ch\u00fang t\u00f4i ch\u01b0a s\u1eb5n s\u00e0ng \u00e1p d\u1ee5ng nh\u1eefng c\u00e1i ch\u00fang t\u00f4i c\u00f3 v\u00e0o c\u00f4ng th\u1ee9c \u0111\u1ed9 kh\u00f3 t\u1eeb kh\u00f3a c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>L\u01b0u \u00fd: Trong kh\u1ea3 n\u0103ng hi\u1ec3u bi\u1ebft c\u1ee7a m\u00ecnh, hi\u1ec7n t\u00f4i kh\u00f4ng th\u1ea5y c\u00f4ng c\u1ee5 ki\u1ec3m tra \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a n\u00e0o tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 kh\u1ea3 n\u0103ng x\u1eed l\u00fd &#8220;c\u00e1c y\u1ebfu t\u1ed1 SEO onpage n\u00e2ng cao&#8221;. H\u1ea7u h\u1ebft ch\u00fang ch\u1ec9 t\u00ednh to\u00e1n d\u1ef1a tr\u00ean nh\u1eefng th\u1ee9 c\u01a1 b\u1ea3n nh\u01b0 &#8220;t\u1eeb kh\u00f3a trong ti\u00eau \u0111\u1ec1&#8221;, ch\u00fang c\u00f3 \u00fd ngh\u0129a c\u00e1ch \u0111\u00e2y 5 n\u0103m nh\u01b0ng gi\u1edd kh\u00f4ng t\u1ea1o ra \u00fd ngh\u0129a n\u00e0o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. \u0110\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a \u0111i\u1ec3m s\u1ed1 \u0111\u1ed9 kh\u00f3 t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n c\u00f3 cao kh\u00f4ng?<\/h3>\n\n\n\n<p>Ahrefs t\u1ef1 h\u00e0o l\u00e0 c\u01a1 s\u1edf d\u1eef li\u1ec7u t\u1ed1t nh\u1ea5t v\u1ec1 c\u00e1c backlinks live (th\u1eddi gian th\u1ef1c), \u0111i\u1ec3m s\u1ed1 \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a m\u00e0 ch\u00fang t\u00f4i t\u1ea1o ra th\u1ec3 hi\u1ec7n h\u00ecnh \u1ea3nh ch\u00ednh x\u00e1c nh\u1ea5t m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh c\u1ee7a m\u1ed9t SERP l\u00e0 h\u1ed3 s\u01a1 backlink.<\/p>\n\n\n\n<p>\u0110\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a ch\u1ec9 s\u1ed1 \u0111\u1ed9 kh\u00f3 t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c <a href=\"https:\/\/www.authorityhacker.com\/best-keyword-research-tools\/\">x\u00e1c nh\u1eadn b\u1edfi ki\u1ec3m tra c\u1ee7a b\u00ean th\u1ee9 ba v\u1ec1 c\u00e1c c\u00f4ng c\u1ee5 \u0111\u00e1nh gi\u00e1 \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a<\/a>, theo \u0111\u00f3 Ahrefs chi\u1ebfn th\u1eafng v\u1edbi v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/cac-cong-cu-kiem-tra-do-kho-tu-khoa-tot-nhat.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"135\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/cac-cong-cu-kiem-tra-do-kho-tu-khoa-tot-nhat.jpg\" alt=\"c\u00e1c c\u00f4ng c\u1ee5 ki\u1ec3m tra \u0111\u1ed9 kh\u00f3 t\u1eeb kh\u00f3a t\u1ed1t nh\u1ea5t\" class=\"wp-image-6452\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/cac-cong-cu-kiem-tra-do-kho-tu-khoa-tot-nhat.jpg 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/cac-cong-cu-kiem-tra-do-kho-tu-khoa-tot-nhat-300x45.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/cac-cong-cu-kiem-tra-do-kho-tu-khoa-tot-nhat-768x115.jpg 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/cac-cong-cu-kiem-tra-do-kho-tu-khoa-tot-nhat-585x88.jpg 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><figcaption class=\"wp-element-caption\">C\u00e1c c\u00f4ng c\u1ee5 ki\u1ec3m tra \u0111\u1ed9 kh\u00f3 t\u1eeb kh\u00f3a t\u1ed1t nh\u1ea5t<\/figcaption><\/figure><\/div>\n\n\n<p>Nh\u01b0ng ngay c\u1ea3 khi Ahrefs ch\u00ednh x\u00e1c h\u01a1n b\u1ea5t k\u1ef3 c\u00f4ng c\u1ee5 n\u00e0o kh\u00e1c, ch\u00fang t\u00f4i c\u0169ng kh\u00f4ng khuy\u00ean b\u1ea1n m\u00f9 qu\u00e1ng d\u1ef1a tr\u00ean duy nh\u1ea5t \u0111i\u1ec3m s\u1ed1 KD \u0111\u1ec3 ra c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 SEO.<\/p>\n\n\n\n<p>N\u00f3 c\u00f3 th\u1ec3 l\u00e0 thi\u1ebft b\u1ecb &#8220;s\u00e0ng l\u1ecdc ban \u0111\u1ea7u&#8221; r\u1ea5t t\u1ed1t \u0111\u1ec3 lo\u1ea1i b\u1ecf c\u00e1c t\u1eeb kh\u00f3a c\u1ea7n qu\u00e1 nhi\u1ec1u backlink \u0111\u1ec3 x\u1ebfp h\u1ea1ng, nh\u01b0ng sau \u0111\u00f3 b\u1ea1n ph\u1ea3i nh\u00ecn v\u00e0o trang SERP th\u1ef1c s\u1ef1 v\u00e0 ki\u1ec3m tra th\u1ee7 c\u00f4ng c\u00e1c trang x\u1ebfp h\u1ea1ng cao nh\u1ea5t theo c\u00e1ch th\u1ee9c m\u00e0 t\u00f4i \u0111\u00e3 gi\u1ea3i th\u00edch \u1edf tr\u00ean.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. T\u00f4i n\u00ean hi\u1ec3u \u0111i\u1ec3m s\u1ed1 \u0111\u1ed9 kh\u00f3 t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o?<\/h3>\n\n\n\n<p>V\u00ec ch\u1ec9 s\u1ed1 \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a do Ahrefs ph\u00e1t tri\u1ec3n ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ed1 t\u00ean mi\u1ec1n tr\u1ecf v\u1ec1 m\u00e0 kh\u00f4ng c\u00f3 th\u00eam bi\u1ebfn s\u1ed1 n\u00e0o kh\u00e1c, th\u01b0\u1edbc \u0111o n\u00e0y do \u0111\u00f3 kh\u00e1 \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 hi\u1ec3u.<\/p>\n\n\n\n<p>M\u1ed7i \u0111i\u1ec3m s\u1ed1 \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c phi\u00ean d\u1ecbch ra con s\u1ed1 trung b\u00ecnh c\u1ee7a c\u00e1c t\u00ean mi\u1ec1n tr\u1ecf v\u1ec1 c\u00e1c k\u1ebft qu\u1ea3 n\u1eb1m trong Top10:<\/p>\n\n\n\n<ul>\n<li>KD 0 = 0 t\u00ean mi\u1ec1n tr\u1ecf v\u1ec1<\/li>\n\n\n\n<li>KD 10 = 10 t\u00ean mi\u1ec1n tr\u1ecf v\u1ec1<\/li>\n\n\n\n<li>KD 20 = 22 t\u00ean mi\u1ec1n tr\u1ecf v\u1ec1<\/li>\n\n\n\n<li>KD 30 = 36 t\u00ean mi\u1ec1n tr\u1ecf v\u1ec1<\/li>\n\n\n\n<li>KD 40 = 56 t\u00ean mi\u1ec1n tr\u1ecf v\u1ec1<\/li>\n\n\n\n<li>KD 50 = 84 t\u00ean mi\u1ec1n tr\u1ecf v\u1ec1<\/li>\n\n\n\n<li>KD 60 = 129 t\u00ean mi\u1ec1n tr\u1ecf v\u1ec1<\/li>\n\n\n\n<li>KD 70 = 202 t\u00ean mi\u1ec1n tr\u1ecf v\u1ec1<\/li>\n\n\n\n<li>KD 80 = 353 t\u00ean mi\u1ec1n tr\u1ecf v\u1ec1<\/li>\n\n\n\n<li>KD 90 = 756 t\u00ean mi\u1ec1n tr\u1ecf v\u1ec1<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-kho-cua-tu-khoa.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"517\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-kho-cua-tu-khoa.png\" alt=\"\u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a\" class=\"wp-image-6453\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-kho-cua-tu-khoa.png 800w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-kho-cua-tu-khoa-300x194.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-kho-cua-tu-khoa-768x496.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-kho-cua-tu-khoa-585x378.png 585w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><figcaption class=\"wp-element-caption\">\u0110\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a<\/figcaption><\/figure><\/div>\n\n\n<p>T\u1eeb bi\u1ec3u \u0111\u1ed3 ph\u00eda tr\u00ean, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y ch\u1ec9 s\u1ed1 KD c\u1ee7a ch\u00fang t\u00f4i l\u00e0 theo h\u00e0m s\u1ed1 m\u0169, v\u00ec th\u1ebf c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t r\u1ea5t l\u1edbn gi\u1eefa s\u1ed1 l\u01b0\u1ee3ng KD 80 v\u00e0 KD 90 so v\u1edbi gi\u1eefa KD 20 v\u00e0 KD 30.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Kho\u1ea3ng \u0111i\u1ec3m \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a nh\u01b0 th\u1ebf n\u00e0o c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 &#8220;d\u1ec5&#8221;?<\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 c\u00e2u h\u1ecfi kh\u00f4n lanh (kh\u00f4n nh\u01b0ng m\u00e0 kh\u00f4ng ngoan), b\u1edfi v\u00ec nh\u1eefng c\u00e1i c\u00f3 v\u1ebb &#8220;d\u1ec5&#8221; v\u1edbi m\u1ed9t ai \u0111\u00f3 h\u00f3a ra l\u1ea1i &#8220;v\u00f4 c\u00f9ng kh\u00f3 kh\u0103n&#8221; cho m\u1ed9t ng\u01b0\u1eddi n\u00e0o \u0111\u1ea5y.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, d\u1ef1a tr\u00ean nhi\u1ec1u cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, ch\u00fang t\u00f4i th\u1ea5y r\u1eb1ng c\u00f3 s\u1ef1 ch\u1ea5p nh\u1eadn ph\u1ed5 qu\u00e1t nh\u01b0 th\u1ebf n\u00e0y v\u1ec1 \u0111i\u1ec3m s\u1ed1 \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ahrefs-keyword-difficulty.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ahrefs-keyword-difficulty.jpg\" alt=\"th\u1ebf n\u00e0o l\u00e0 t\u1eeb kh\u00f3a kh\u00f3\" class=\"wp-image-6454\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ahrefs-keyword-difficulty.jpg 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ahrefs-keyword-difficulty-150x150.jpg 150w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ahrefs-keyword-difficulty-300x300.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ahrefs-keyword-difficulty-768x768.jpg 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ahrefs-keyword-difficulty-585x585.jpg 585w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ahrefs-keyword-difficulty-640x640.jpg 640w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><figcaption class=\"wp-element-caption\">Easy -d\u1ec5; Medium &#8211; trung b\u00ecnh; Hard &#8211; kh\u00f3; Super hard &#8211; r\u1ea5t kh\u00f3<\/figcaption><\/figure><\/div>\n\n\n<p>Ngay c\u1ea3 v\u1edbi ch\u00fang t\u00f4i, t\u1ea1i Ahrefs, c\u00f3 \u0111\u01b0\u1ee3c 40 websites li\u00ean k\u1ebft \u0111\u1ebfn trang c\u0169ng kh\u00e1 kh\u00f3 kh\u0103n r\u1ed3i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Kho\u1ea3ng \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a n\u00e0o t\u00f4i c\u00f3 th\u1ec3 an to\u00e0n nh\u1eafm \u0111\u1ebfn v\u1edbi trang web c\u1ee7a t\u00f4i?<\/h3>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c kho\u1ea3ng \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a &#8220;an to\u00e0n&#8221; b\u1eb1ng c\u00e1ch xem x\u00e9t c\u00e1c t\u1eeb kh\u00f3a hi\u1ec7n b\u1ea1n \u0111ang \u0111\u01b0\u1ee3c th\u0103ng h\u1ea1ng.<\/p>\n\n\n\n<p>\u0110\u01b0a trang web c\u1ee7a b\u1ea1n v\u00e0o trong c\u00f4ng c\u1ee5 Site Explorer c\u1ee7a Ahrefs, \u0111i t\u1edbi ph\u1ea7n b\u00e1o c\u00e1o &#8220;Organic Keywords \/ C\u00e1c t\u1eeb kh\u00f3a t\u1ef1 nhi\u00ean&#8221; v\u00e0 \u00e1p d\u1ee5ng l\u1ecdc &#8220;Position \/ V\u1ecb tr\u00ed&#8221; v\u00e0 &#8220;Volume \/ Kh\u1ed1i l\u01b0\u1ee3ng&#8221; \u0111\u1ec3 t\u00ecm ra t\u1eeb kh\u00f3a t\u1ed1t nh\u1ea5t \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng tr\u1ecdng Top5:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-ban-duoc-thang-hang.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"553\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-ban-duoc-thang-hang.jpg\" alt=\"t\u1eeb kh\u00f3a b\u1ea1n \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao\" class=\"wp-image-6456\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-ban-duoc-thang-hang.jpg 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-ban-duoc-thang-hang-300x184.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-ban-duoc-thang-hang-768x472.jpg 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-ban-duoc-thang-hang-585x359.jpg 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><figcaption class=\"wp-element-caption\">T\u1eeb kh\u00f3a b\u1ea1n \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao<\/figcaption><\/figure><\/div>\n\n\n<p>Trong h\u00ecnh ch\u1ee5p m\u00e0n h\u00ecnh \u1edf ph\u00eda tr\u00ean, t\u00f4i \u0111\u00e3 l\u1ecdc t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm tr\u00ean 500 l\u01b0\u1ee3t m\u1ed7i th\u00e1ng m\u00e0 Ahrefs \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng trong v\u1ecb tr\u00ed t\u1eeb 1-5.<\/p>\n\n\n\n<p>K\u1ebft qu\u1ea3 bao g\u1ed3m 26 t\u1eeb kh\u00f3a (nhi\u1ec1u c\u00e1i trong s\u1ed1 ch\u00fang l\u00e0 l\u1eb7p l\u1ea1i b\u1edfi v\u00ec ch\u00fang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng trong c\u00e1c t\u00ednh n\u0103ng kh\u00e1c c\u1ee7a SERP).<\/p>\n\n\n\n<p>Sau \u0111\u00f3 t\u00f4i xu\u1ea5t b\u00e1o c\u00e1o n\u00e0y v\u00e0 copy\/paste 26 t\u1eeb kh\u00f3a n\u00e0y v\u00e0o trong Keywords Explorer.<\/p>\n\n\n\n<p>N\u00f3 t\u1ef1 \u0111\u1ed9ng lo\u1ea1i t\u1eeb kh\u00f3a tr\u00f9ng l\u1eafp v\u00e0 cho t\u00f4i th\u1ea5y d\u1eef li\u1ec7u t\u1ed5ng h\u1ee3p cho 16 t\u1eeb kh\u00f3a c\u00f2n l\u1ea1i:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/phan-phoi-do-kho-tu-khoa.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"270\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/phan-phoi-do-kho-tu-khoa.jpg\" alt=\"ph\u00e2n t\u00e1n \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a\" class=\"wp-image-6457\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/phan-phoi-do-kho-tu-khoa.jpg 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/phan-phoi-do-kho-tu-khoa-300x90.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/phan-phoi-do-kho-tu-khoa-768x230.jpg 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/phan-phoi-do-kho-tu-khoa-585x176.jpg 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><figcaption class=\"wp-element-caption\">Ph\u00e2n t\u00e1n \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a<\/figcaption><\/figure><\/div>\n\n\n<p>Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y t\u1eeb bi\u1ec3u \u0111\u1ed3 &#8220;ph\u00e2n t\u00e1n v\u1ec1 \u0111\u1ed9 kh\u00f3&#8221;, h\u1ea7u h\u1ebft c\u00e1c t\u1eeb kh\u00f3a trong danh s\u00e1ch c\u1ee7a t\u00f4i c\u00f3 \u0111\u1ed9 kh\u00f3 r\u01a1i v\u00e0o kho\u1ea3ng t\u1eeb 40 &#8211; 60.<\/p>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u00f3 ngh\u0129a l\u00e0 ch\u00fang t\u00f4i c\u00f3 th\u1ec3 an to\u00e0n khi nh\u1eafm \u0111\u1ebfn b\u1ea5t c\u1ee9 t\u1eeb kh\u00f3a n\u00e0o c\u00f3 \u0111\u1ed9 kh\u00f3 cao nh\u1ea5t l\u00e0 60.<\/p>\n\n\n\n<p>L\u1eb7p l\u1ea1i c\u00f9ng c\u00e1c thao t\u00e1c tr\u00ean cho website c\u1ee7a b\u1ea1n v\u00e0 b\u1ea1n s\u1ebd th\u1ea5y ch\u1ec9 s\u1ed1 \u0111\u1ed9 kh\u00f3 t\u1eeb kh\u00f3a cao nh\u1ea5t b\u1ea1n c\u00f3 th\u1ec3 nh\u1eafm \u0111\u1ebfn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. T\u1ea1i sao c\u00f3 r\u1ea5t nhi\u1ec1u ch\u1ec9 s\u1ed1 \u0111\u1ed9 kh\u00f3 t\u1eeb kh\u00f3a trong b\u00e1o c\u00e1o c\u1ee7a t\u00f4i c\u00f3 m\u00e0u x\u00e1m?<\/h3>\n\n\n\n<p>\u1ea2nh ch\u1ee5p m\u00e0n h\u00ecnh tr\u00f4ng gi\u1ed1ng nh\u01b0 th\u1ebf n\u00e0y:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-kho-cua-tu-khoa-cached.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"288\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-kho-cua-tu-khoa-cached.jpg\" alt=\"\u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a cached\" class=\"wp-image-6458\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-kho-cua-tu-khoa-cached.jpg 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-kho-cua-tu-khoa-cached-300x96.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-kho-cua-tu-khoa-cached-768x246.jpg 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-kho-cua-tu-khoa-cached-585x187.jpg 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><figcaption class=\"wp-element-caption\">\u0110\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a cached<\/figcaption><\/figure><\/div>\n\n\n<p>Ch\u00fang t\u00f4i c\u00f3 2 ki\u1ec3u \u0111i\u1ec3m s\u1ed1 \u0111\u1ed9 kh\u00f3 t\u1eeb kh\u00f3a trong Keywords Explorer:<\/p>\n\n\n\n<ul>\n<li><strong>Cached<\/strong> &#8211; ch\u00fang t\u00f4i th\u01b0\u1eddng x\u1eed l\u00fd r\u1ea5t nhi\u1ec1u trang SERPs cho h\u00e0ng tri\u1ec7u t\u1eeb kh\u00f3a v\u00e0 t\u00ednh to\u00e1n ch\u1ec9 s\u1ed1 \u0111\u1ed9 kh\u00f3 d\u1ef1a tr\u00ean c\u00e1c trang ch\u00fang t\u00f4i th\u1ea5y trong b\u1ea3ng x\u1ebfp h\u1ea1ng v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3. M\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt h\u00e0ng ng\u00e0y, trong khi m\u1ed9t s\u1ed1 kh\u00e1c c\u00f3 th\u1ec3 m\u1ea5t c\u1ea3 th\u00e1ng \u0111\u1ec3 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt. Ch\u00fang t\u00f4i hi\u1ec3n th\u1ecb \u0111\u1ed9 kh\u00f3 t\u1eeb kh\u00f3a cached d\u01b0\u1edbi d\u1ea1ng m\u00e0u x\u00e1m \u0111\u1ec3 minh h\u1ecda r\u1eb1ng n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 ch\u1ec9 s\u1ed1 c\u1eadp nh\u1eadt nh\u1ea5t;<\/li>\n\n\n\n<li><strong>Fresh<\/strong> &#8211; m\u1ed9t khi b\u1ea1n click n\u00e0o n\u00fat &#8220;Get metrics \/ L\u1ea5y s\u1ed1 li\u1ec7u&#8221; b\u00ean c\u1ea1nh b\u1ea5t k\u1ef3 t\u1eeb kh\u00f3a n\u00e0o, ch\u00fang t\u00f4i s\u1ebd l\u1ea5y d\u1eef li\u1ec7u t\u01b0\u01a1i m\u1edbi c\u1ee7a c\u00e1c SERP v\u00e0 t\u00ednh to\u00e1n \u0111i\u1ec3m s\u1ed1 \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a d\u1ef1a tr\u00ean c\u00e1c trang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng v\u00e0o ngay l\u00fac n\u00e0y (at this very monment). K\u1ebft qu\u1ea3 \u0111\u01b0a \u0111\u1ebfn con s\u1ed1 s\u1ebd \u0111\u01b0\u1ee3c c\u1ea5p m\u00e0u s\u1eafc ph\u00f9 h\u1ee3p v\u1edbi thang \u0111o tr\u00ean c\u1ee7a ch\u00fang t\u00f4i.<\/li>\n<\/ul>\n\n\n\n<p>Cached KD c\u00f3 th\u1ec3 r\u1ea5t kh\u00f4ng ch\u00ednh x\u00e1c, b\u1edfi v\u00ec c\u00e1c trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm (SERP) kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi thay \u0111\u1ed5i, nh\u01b0ng n\u00f3 c\u00f3 th\u1ec3 v\u00f4 c\u00f9ng ti\u1ec7n d\u1ee5ng khi b\u1ea1n c\u1ea7n l\u1ecdc m\u1ed9t danh s\u00e1ch c\u1ef1c l\u1edbn v\u1edbi v\u00e0i ng\u00e0n \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a xu\u1ed1ng danh s\u00e1ch kh\u00f4ng y\u00eau c\u1ea7u nhi\u1ec1u RDs (t\u00ean mi\u1ec1n tr\u1ecf v\u1ec1) \u0111\u1ec3 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/danh-sach-y-tuong-tu-khoa.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"471\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/danh-sach-y-tuong-tu-khoa.jpg\" alt=\"danh s\u00e1ch \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a\" class=\"wp-image-6459\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/danh-sach-y-tuong-tu-khoa.jpg 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/danh-sach-y-tuong-tu-khoa-300x157.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/danh-sach-y-tuong-tu-khoa-768x402.jpg 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/danh-sach-y-tuong-tu-khoa-585x306.jpg 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><figcaption class=\"wp-element-caption\">Danh s\u00e1ch \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">\u0110\u00e2y l\u00e0 th\u1eddi gian \u0111\u1ec3 b\u1ea1n t\u00ecm c\u00e1c t\u1eeb kh\u00f3a d\u1ec5 cho m\u1ee5c ti\u00eau th\u0103ng h\u1ea1ng!<\/h3>\n\n\n\n<p>Gi\u1edd \u0111\u00e2y b\u1ea1n \u0111\u01b0\u1ee3c trang b\u1ecb t\u1ea5t c\u1ea3 c\u00e1c ki\u1ebfn th\u1ee9c c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c m\u1ee9c \u0111\u1ed9 kh\u00f3 kh\u0103n trong vi\u1ec7c th\u0103ng h\u1ea1ng m\u1ed9t t\u1eeb kh\u00f3a.<\/p>\n\n\n\n<p>Ch\u1ec9 s\u1ed1 \u0111\u1ed9 kh\u00f3 t\u1eeb kh\u00f3a c\u1ee7a Ahrefs l\u00e0 \u0111i\u1ec3m b\u1eaft \u0111\u1ea7u t\u1ed1t cho nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n, nh\u01b0ng h\u00e3y ch\u1eafc ch\u1eafn l\u00e0 b\u1ea1n lu\u00f4n lu\u00f4n ki\u1ec3m tra SERP th\u1ee7 c\u00f4ng tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh b\u1ecf th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c v\u00e0o m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a.<\/p>\n\n\n\n<p>H\u1eb9n g\u1eb7p b\u1ea1n tr\u00ean trang \u0111\u1ea7u c\u1ee7a Google.<\/p>\n\n\n\n<p><em>(D\u1ecbch t\u1eeb b\u00e0i vi\u1ebft How to gauge keyword difficulty and find the easiest keywords to rank for &#8211; T\u00e1c gi\u1ea3: Tim Soulo &#8211; Website: Ahrefs Blog)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Khi ch\u00fang ta th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a, s\u1ebd kh\u00f4ng kh\u00f3 \u0111\u1ec3 b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t danh s\u00e1ch t\u1eeb kh\u00f3a, ho\u1eb7c danh s\u00e1ch \u00fd t\u01b0\u1edfng mu\u1ed1n SEO, tuy nhi\u00ean, s\u1ebd kh\u00f4ng d\u1ec5 d\u00e0ng g\u00ec bi\u1ebft \u0111\u01b0\u1ee3c t\u1eeb kh\u00f3a n\u00e0o thu\u1eadn l\u1ee3i \u0111\u1ec3 th\u0103ng h\u1ea1ng. 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