{"id":6317,"date":"2017-11-12T04:11:26","date_gmt":"2017-11-12T04:11:26","guid":{"rendered":"https:\/\/kiencang.net\/?p=6317"},"modified":"2022-08-04T14:34:27","modified_gmt":"2022-08-04T07:34:27","slug":"tu-khoa-dai-ngan","status":"publish","type":"post","link":"https:\/\/kiencang.net\/tu-khoa-dai-ngan\/","title":{"rendered":"\u0110i\u1ec1u ch\u00fang t\u00f4i h\u1ecdc \u0111\u01b0\u1ee3c v\u1ec1 t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i th\u00f4ng qua ph\u00e2n t\u00edch 1,4 t\u1ef7 t\u1eeb kh\u00f3a"},"content":{"rendered":"\n<p>T\u00f4i ch\u1eafc ch\u1eafn l\u00e0 b\u1ea1n \u0111\u00e3 nghe r\u1ea5t nhi\u1ec1u l\u1ea7n, r\u1eb1ng: t\u1eeb kh\u00f3a ng\u1eafn c\u00f3 xu h\u01b0\u1edbng nh\u1eadn \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u t\u00ecm ki\u1ebfm m\u1ed7i th\u00e1ng, trong khi t\u1eeb kh\u00f3a d\u00e0i th\u00ec kh\u00f4ng bao gi\u1edd ph\u1ed5 bi\u1ebfn c\u1ea3.<\/p>\n\n\n\n<p>Nh\u01b0ng t\u00f4i kh\u00f4ng nh\u1edb l\u1ea1i \u0111\u01b0\u1ee3c c\u00f3 b\u1ea5t c\u1ee9 nghi\u00ean c\u1ee9u n\u00e0o \u0111\u00e1ng k\u1ec3 m\u00e0 l\u1ea1i kh\u00f4ng \u0111\u1ecbnh t\u00ednh (qualify) c\u00e1c ph\u00e1t hi\u1ec7n c\u1ee7a h\u1ecd v\u1edbi c\u00e1c t\u1eeb ng\u1eef m\u01a1 h\u1ed3 ki\u1ec3u nh\u01b0 &#8220;xu h\u01b0\u1edbng&#8221; v\u00e0 &#8220;\u00edt khi&#8221;.<\/p>\n\n\n\n<p>V\u00ec th\u1ebf t\u00f4i \u0111\u00e3 g\u1eedi tin nh\u1eafn cho nh\u00e0 khoa h\u1ecdc v\u1ec1 d\u1eef li\u1ec7u c\u1ee7a ch\u00fang t\u00f4i tr\u00ean Slack v\u00e0 h\u1ecfi:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Anh c\u00f3 ngh\u0129 ch\u00fang ta c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n v\u00e0i t\u00ecm ki\u1ebfm tr\u00ean TO\u00c0N B\u1ed8 d\u1eef li\u1ec7u t\u1eeb kh\u00f3a c\u1ee7a ch\u00fang ta hay kh\u00f4ng (v\u00e0o kho\u1ea3ng 1,4 t\u1ef7 t\u1eeb kh\u00f3a t\u00ednh ri\u00eang cho Hoa K\u1ef3), ch\u1ee9 kh\u00f4ng ph\u1ea3i m\u1eabu ch\u1ec9 v\u00e0i tri\u1ec7u t\u1eeb nh\u01b0 h\u1ed3i x\u01b0a ch\u00fang ta hay l\u00e0m \u0111\u00e2u?<\/p><\/blockquote>\n\n\n\n<p>V\u00e0 anh \u1ea5y tr\u1ea3 l\u1eddi, &#8220;\u0110\u01b0\u1ee3c ch\u1ee9!&#8221;<\/p>\n\n\n\n<p>V\u00ec th\u1ebf ng\u00e0y h\u00f4m nay t\u00f4i r\u1ea5t h\u1ea1nh ph\u00fac&nbsp;khi chia s\u1ebb v\u1edbi b\u1ea1n nhi\u1ec1u c\u00e1i nh\u00ecn s\u00e2u s\u1eafc th\u00fa v\u1ecb m\u00e0 ch\u00fang t\u00f4i h\u1ecdc \u0111\u01b0\u1ee3c t\u1eeb nghi\u00ean c\u1ee9u 1,4 t\u1ef7 t\u1eeb kh\u00f3a.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d72590093\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d72590093\"  type=\"checkbox\" id=\"item-6577d72590093\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/tu-khoa-dai-ngan\/#Phan_tan_tu_khoa_theo_do_dai\" title=\"Ph\u00e2n t\u00e1n t\u1eeb kh\u00f3a theo \u0111\u1ed9 d\u00e0i\">Ph\u00e2n t\u00e1n t\u1eeb kh\u00f3a theo \u0111\u1ed9 d\u00e0i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/tu-khoa-dai-ngan\/#Phan_tan_tu_khoa_theo_khoi_luong_tim_kiem_hang_thang\" title=\"Ph\u00e2n t\u00e1n t\u1eeb kh\u00f3a theo kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm h\u00e0ng th\u00e1ng\">Ph\u00e2n t\u00e1n t\u1eeb kh\u00f3a theo kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm h\u00e0ng th\u00e1ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/tu-khoa-dai-ngan\/#Do_dai_tu_khoa_va_Khoi_luong_tim_kiem\" title=\"\u0110\u1ed9 d\u00e0i t\u1eeb kh\u00f3a v\u00e0 Kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm\">\u0110\u1ed9 d\u00e0i t\u1eeb kh\u00f3a v\u00e0 Kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/tu-khoa-dai-ngan\/#Tinh_chat_%E2%80%9Cduoi_dai%E2%80%9D_trong_%E2%80%9Cduong_cong_nhu_cau_tim_kiem%E2%80%9D\" title=\"T\u00ednh ch\u1ea5t &#8220;\u0111u\u00f4i d\u00e0i&#8221; trong &#8220;\u0111\u01b0\u1eddng cong nhu c\u1ea7u t\u00ecm ki\u1ebfm&#8221;\">T\u00ednh ch\u1ea5t &#8220;\u0111u\u00f4i d\u00e0i&#8221; trong &#8220;\u0111\u01b0\u1eddng cong nhu c\u1ea7u t\u00ecm ki\u1ebfm&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/tu-khoa-dai-ngan\/#Lam_sao_tan_dung_duoc_loi_the_cua_tu_khoa_duoi_dai\" title=\"L\u00e0m sao t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ee7a t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i\">L\u00e0m sao t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ee7a t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kiencang.net\/tu-khoa-dai-ngan\/#Nghi_ve_cai_duoi_dai\" title=\"Ngh\u0129 v\u1ec1 c\u00e1i \u0111u\u00f4i d\u00e0i\">Ngh\u0129 v\u1ec1 c\u00e1i \u0111u\u00f4i d\u00e0i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kiencang.net\/tu-khoa-dai-ngan\/#Ty_le_click_vao_ket_qua_tren_may_tim_kiem_dua_theo_do_dai_tu_khoa\" title=\"T\u1ef7 l\u1ec7 click v\u00e0o k\u1ebft qu\u1ea3 tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm d\u1ef1a theo \u0111\u1ed9 d\u00e0i t\u1eeb kh\u00f3a\">T\u1ef7 l\u1ec7 click v\u00e0o k\u1ebft qu\u1ea3 tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm d\u1ef1a theo \u0111\u1ed9 d\u00e0i t\u1eeb kh\u00f3a<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Phan_tan_tu_khoa_theo_do_dai\"><\/span>Ph\u00e2n t\u00e1n t\u1eeb kh\u00f3a theo \u0111\u1ed9 d\u00e0i<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nh\u00ecn chung, ch\u00fang ta gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng ph\u1ea7n l\u1edbn t\u00ecm ki\u1ebfm tr\u00ean Google c\u00f3 3+ t\u1eeb b\u00ean trong n\u00f3.<\/p>\n\n\n\n<p>Nh\u01b0ng th\u1ef1c s\u1ef1 th\u00ec m\u1ee9c \u0111\u1ed9 ph\u00e2n t\u00e1n c\u1ee5 th\u1ec3 c\u1ee7a c\u00e1c t\u00ecm ki\u1ebfm t\u00ednh theo \u0111\u1ed9 d\u00e0i l\u00e0 nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/phan-tan-tu-khoa-theo-do-dai.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"750\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/phan-tan-tu-khoa-theo-do-dai.png\" alt=\"ph\u00e2n t\u00e1n t\u1eeb kh\u00f3a theo \u0111\u1ed9 d\u00e0i\" class=\"wp-image-6318\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/phan-tan-tu-khoa-theo-do-dai.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/phan-tan-tu-khoa-theo-do-dai-300x250.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/phan-tan-tu-khoa-theo-do-dai-768x640.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/phan-tan-tu-khoa-theo-do-dai-585x488.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Kh\u00e1 th\u00fa v\u1ecb ph\u1ea3i kh\u00f4ng?<\/p>\n\n\n\n<p>T\u1eeb kh\u00f3a c\u00f3 \u0111\u1ed9 d\u00e0i 1 t\u1eeb ch\u1ec9 chi\u1ebfm 2,8% trong t\u1ed5ng l\u01b0\u1ee3ng t\u1eeb kh\u00f3a m\u00e0 m\u1ecdi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm (t\u00ednh ri\u00eang \u1edf Hoa K\u1ef3).<\/p>\n\n\n\n<p>V\u00e0 ch\u00ednh t\u1eeb kh\u00f3a d\u00e0i (+5) m\u1edbi chi\u1ebfm t\u1ef7 l\u1ec7 cao nh\u1ea5t, chi\u1ebfm g\u1ea7n 42% trong s\u1ed1 1,4 t\u1ef7 t\u1eeb kh\u00f3a.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Phan_tan_tu_khoa_theo_khoi_luong_tim_kiem_hang_thang\"><\/span>Ph\u00e2n t\u00e1n t\u1eeb kh\u00f3a theo kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm h\u00e0ng th\u00e1ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110\u1eb7c \u0111i\u1ec3m ti\u1ebfp theo ch\u00fang t\u00f4i nghi\u00ean c\u1ee9u l\u00e0 t\u00ednh ph\u1ed5 bi\u1ebfn (popularity) c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a trong t\u1ec7p d\u1eef li\u1ec7u.<\/p>\n\n\n\n<p>Bi\u1ec3u \u0111\u1ed3 d\u01b0\u1edbi \u0111\u00e2y cho th\u1ea5y s\u1ef1 ph\u00e2n t\u00e1n c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a trong d\u1eef li\u1ec7u c\u1ee7a ch\u00fang t\u00f4i d\u1ef1a theo <a href=\"https:\/\/kiencang.net\/khoi-luong-tim-kiem-cua-tu-khoa\/\">kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm<\/a> trung b\u00ecnh h\u00e0ng th\u00e1ng (monthly search volume):<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/phan-tan-theo-khoi-luong-tim-kiem.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/phan-tan-theo-khoi-luong-tim-kiem.png\" alt=\"ph\u00e2n t\u00e1n theo kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm\" class=\"wp-image-6319\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/phan-tan-theo-khoi-luong-tim-kiem.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/phan-tan-theo-khoi-luong-tim-kiem-300x200.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/phan-tan-theo-khoi-luong-tim-kiem-768x512.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/phan-tan-theo-khoi-luong-tim-kiem-585x390.png 585w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/phan-tan-theo-khoi-luong-tim-kiem-263x175.png 263w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>\u1ede \u0111\u00e2y b\u1ea1n b\u1eaft \u0111\u1ea7u nh\u00ecn th\u1ea5y <a href=\"https:\/\/kiencang.net\/cai-duoi-dai-hien-tuong-co-vu-nen-kinh-te-internet\/\">c\u00e1i \u0111u\u00f4i d\u00e0i<\/a>&nbsp;h\u00ecnh th\u00e0nh nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n<p>H\u00f3a ra c\u00f3 \u0111\u1ebfn 96,54% t\u1eeb kh\u00f3a trong t\u1ed5ng s\u1ed1 t\u1ea5t c\u1ea3 c\u00e1c truy v\u1ea5n t\u00ecm ki\u1ebfm \u1edf Hoa K\u1ef3 c\u00f3 ch\u01b0a \u0111\u1ebfn 50 t\u00ecm ki\u1ebfm m\u1ed7i th\u00e1ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Do_dai_tu_khoa_va_Khoi_luong_tim_kiem\"><\/span>\u0110\u1ed9 d\u00e0i t\u1eeb kh\u00f3a v\u00e0 Kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sau khi ch\u00fang t\u00f4i nghi\u00ean c\u1ee9u \u0111\u1ed9 d\u00e0i t\u1eeb kh\u00f3a v\u00e0 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a ch\u00fang, \u0111\u00e2y l\u00e0 l\u00fac ch\u00fang t\u00f4i t\u00ecm hi\u1ec3u m\u1ed1i quan h\u1ec7 gi\u1eefa hai \u0111\u1eb7c t\u00ednh n\u00e0y.<\/p>\n\n\n\n<p>T\u00f4i r\u1ea5t mu\u1ed1n bi\u1ebft xem c\u00f3 bao nhi\u1ec1u t\u1eeb kh\u00f3a ch\u1ec9 c\u00f3 m\u1ed9t-t\u1eeb c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm th\u1ea5p, v\u00e0 c\u00f3 bao nhi\u1ec1u t\u1eeb kh\u00f3a c\u00f3 5 t\u1eeb tr\u1edf l\u00ean c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm r\u1ea5t cao.<\/p>\n\n\n\n<p>\u0110\u1ec3 t\u00ecm hi\u1ec3u \u0111i\u1ec1u \u0111\u00f3, ch\u00fang t\u00f4i chia t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a ra th\u00e0nh 8 nh\u00f3m theo kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm h\u00e0ng th\u00e1ng c\u1ee7a ch\u00fang v\u00e0 quan s\u00e1t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ee7a c\u00e1c t\u1eeb kh\u00f3a t\u00ednh theo \u0111\u1ed9 d\u00e0i kh\u00e1c nhau c\u1ee7a ch\u00fang trong m\u1ed7i nh\u00f3m n\u00e0y:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-dai-tu-khoa-va-khoi-luong-tim-kiem.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-dai-tu-khoa-va-khoi-luong-tim-kiem.png\" alt=\"\u0111\u1ed9 d\u00e0i t\u1eeb kh\u00f3a v\u00e0 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm\" class=\"wp-image-6320\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-dai-tu-khoa-va-khoi-luong-tim-kiem.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-dai-tu-khoa-va-khoi-luong-tim-kiem-300x200.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-dai-tu-khoa-va-khoi-luong-tim-kiem-768x512.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-dai-tu-khoa-va-khoi-luong-tim-kiem-585x390.png 585w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/do-dai-tu-khoa-va-khoi-luong-tim-kiem-263x175.png 263w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Tr\u00f4ng kh\u00e1 \u0111\u1eb9p ph\u1ea3i kh\u00f4ng?<\/p>\n\n\n\n<p>R\u00f5 r\u00e0ng c\u00f3 m\u1ed1i t\u01b0\u01a1ng quan r\u1ea5t m\u1ea1nh gi\u1eefa \u0111\u1ed9 d\u00e0i c\u1ee7a t\u1eeb kh\u00f3a v\u00e0 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a n\u00f3 (nh\u01b0 ch\u00fang ta mong \u0111\u1ee3i).<\/p>\n\n\n\n<p>Nh\u01b0ng, c\u00f9ng l\u00fac, d\u1eef li\u1ec7u c\u1ee7a ch\u00fang ta cho th\u1ea5y &#8220;\u0111\u1ed9 d\u00e0i t\u1eeb kh\u00f3a&#8221; kh\u00f4ng nh\u1ea5t thi\u1ebft l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft cho \u0111\u1ecbnh ngh\u0129a v\u1ec1 <a href=\"https:\/\/kiencang.net\/tu-khoa-duoi-dai\/\">t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i<\/a>.<\/p>\n\n\n\n<p><strong>9,3% trong s\u1ed1 c\u00e1c t\u1eeb kh\u00f3a c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm tr\u00ean 1 tri\u1ec7u l\u01b0\u1ee3t h\u00e0ng th\u00e1ng c\u00f3 t\u1eeb 3 t\u1eeb b\u00ean trong n\u00f3 tr\u1edf l\u00ean<\/strong>. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 (b\u00ean trong d\u1ea5u ngo\u1eb7c \u0111\u01a1n l\u00e0 ngh\u0129a ti\u1ebfng Vi\u1ec7t t\u1ea1m d\u1ecbch):<\/p>\n\n\n\n<ul><li>star wars the force awakens (star wars th\u1ea7n l\u1ef1c th\u1ee9c t\u1ec9nh) [ch\u00fa th\u00edch th\u00eam c\u1ee7a ng\u01b0\u1eddi d\u1ecbch, \u0111\u00e2y l\u00e0 t\u00ean m\u1ed9t b\u1ed9 phim]<\/li><li>martin luther king jr. day (ng\u00e0y martin luther king jr.)<\/li><li>fantastic beasts and where to find them (sinh v\u1eadt huy\u1ec1n b\u00ed v\u00e0 n\u01a1i t\u00ecm ra ch\u00fang) [ch\u00fa th\u00edch th\u00eam, \u0111\u00e2y l\u00e0 t\u00ean phim]<\/li><li>why is there a leap day? (t\u1ea1i sao l\u1ea1i c\u00f3 ng\u00e0y nhu\u1eadn)<\/li><li>who invented the mechanical television (ai l\u00e0 ng\u01b0\u1eddi ph\u00e1t minh ra m\u00e1y qu\u00e9t tivi)<\/li><li>rick and morty season 3 (rick v\u00e0 morty m\u00f9a 3)<\/li><li>what day is mother\u2019s day 2016? (ng\u00e0y c\u1ee7a m\u1eb9 n\u0103m 2016 l\u00e0 ng\u00e0y n\u00e0o?)<\/li><\/ul>\n\n\n\n<p><strong>12,7% trong s\u1ed1 c\u00e1c t\u1eeb kh\u00f3a c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm t\u1eeb 0 \u0111\u1ebfn 19 c\u00f3 t\u1eeb 2 t\u1eeb tr\u1edf xu\u1ed1ng.&nbsp;<\/strong>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5:<\/p>\n\n\n\n<ul><li>am254<\/li><li>anii80<\/li><li>animacrack<\/li><li>schould<\/li><li>schpoology<\/li><li>rajajooga<\/li><li>rajaprasong<\/li><li>zipsnipcutter<\/li><li>zirkelmagier<\/li><li>zs2015<\/li><\/ul>\n\n\n\n<p><em>(zipsnipcutter ch\u1ec9 v\u1ec1 m\u1ed9t th\u1ee9 kh\u00e1 vui, b\u1ea1n n\u00ean ki\u1ec3m tra xem n\u00f3 l\u00e0 c\u00e1i g\u00ec)<\/em><\/p>\n\n\n\n<p>R\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u0111\u1ecbnh ngh\u0129a t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng t\u1eeb c\u1ee7a n\u00f3, c\u1ee5 th\u1ec3, h\u1ecd hay m\u00f4 t\u1ea3 n\u00f3 c\u00f3 t\u1eeb 3 t\u1eeb tr\u1edf l\u00ean:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>T\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i l\u00e0 nh\u1eefng c\u1ee5m t\u1eeb c\u00f3 ba ho\u1eb7c b\u1ed1n t\u1eeb b\u00ean trong v\u00e0 h\u01b0\u1edbng r\u1ea5t c\u1ee5 th\u1ec3 \u0111\u1ebfn b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec b\u1ea1n \u0111ang b\u00e1n&#8230;<\/p><\/blockquote>\n\n\n\n<p>V\u00e2ng, nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y r\u00f5 b\u00ean tr\u00ean t\u1eeb nh\u1eefng con s\u1ed1 v\u00e0 c\u00e1c v\u00ed d\u1ee5, t\u1eeb kh\u00f3a d\u00e0i h\u01a1n kh\u00f4ng nh\u1ea5t thi\u1ebft l\u00e0 \u00edt ph\u1ed5 bi\u1ebfn h\u01a1n.<\/p>\n\n\n\n<p><em>L\u01b0u \u00fd: Ch\u00fang t\u00f4i \u0111\u00e3 chia s\u1ebb lo l\u1eafng n\u00e0y v\u1ec1 c\u00e1c \u0111\u1ecbnh ngh\u0129a kh\u00f4ng \u0111\u00fang d\u00e0nh cho t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i trong b\u00e0i vi\u1ebft g\u1ea7n \u0111\u00e2y: <a href=\"https:\/\/kiencang.net\/tu-khoa-duoi-dai\/\">T\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i l\u00e0 g\u00ec? V\u00e0 t\u1ea1i sao n\u00f3 l\u1ea1i l\u00e0 ngu\u1ed3n traffic quan tr\u1ecdng<\/a>. Nh\u01b0ng qu\u1ea3 l\u00e0 d\u1eef li\u1ec7u th\u1ef1c t\u1ebf lu\u00f4n t\u1ed1t h\u01a1n l\u00e0 c\u00e1c quan \u0111i\u1ec3m t\u00f9y ti\u1ec7n ph\u1ea3i kh\u00f4ng?<\/em><\/p>\n\n\n\n<p>Trong th\u1ef1c t\u1ebf, ch\u00fang t\u00f4i c\u0169ng t\u00ecm hi\u1ec3u &#8216;m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn&#8217; c\u1ee7a m\u1ed7i nh\u00f3m \u0111\u1ed9 d\u00e0i, b\u1eb1ng c\u00e1ch t\u1ed5ng h\u1ee3p kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a l\u1ea1i.<\/p>\n\n\n\n<p>V\u00e0 \u0111\u00e2y l\u00e0 k\u1ebft qu\u1ea3:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/khoi-luong-tim-kiem-theo-do-dai-tu-khoa.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"750\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/khoi-luong-tim-kiem-theo-do-dai-tu-khoa.jpg\" alt=\"kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm theo \u0111\u1ed9 d\u00e0i t\u1eeb kh\u00f3a\" class=\"wp-image-6321\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/khoi-luong-tim-kiem-theo-do-dai-tu-khoa.jpg 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/khoi-luong-tim-kiem-theo-do-dai-tu-khoa-300x250.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/khoi-luong-tim-kiem-theo-do-dai-tu-khoa-768x640.jpg 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/khoi-luong-tim-kiem-theo-do-dai-tu-khoa-585x488.jpg 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>C\u00f3 v\u1ebb nh\u01b0 l\u00e0 kh\u00f4ng c\u00f3 \u0111\u1ed9 d\u00e0i \u0111\u1eb7c bi\u1ec7t n\u00e0o v\u01b0\u1ee3t tr\u1ed9i h\u01a1n h\u1eb3n c\u00e1c c\u00e1i c\u00f2n l\u1ea1i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tinh_chat_%E2%80%9Cduoi_dai%E2%80%9D_trong_%E2%80%9Cduong_cong_nhu_cau_tim_kiem%E2%80%9D\"><\/span>T\u00ednh ch\u1ea5t &#8220;\u0111u\u00f4i d\u00e0i&#8221; trong &#8220;\u0111\u01b0\u1eddng cong nhu c\u1ea7u t\u00ecm ki\u1ebfm&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Thu\u1eadt ng\u1eef &#8220;t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i&#8221; \u0111\u1ebfn t\u1eeb ph\u1ea7n &#8220;\u0111u\u00f4i d\u00e0i&#8221; c\u1ee7a c\u00e1i g\u1ecdi l\u00e0 &#8220;\u0111\u01b0\u1eddng cong nhu c\u1ea7u t\u00ecm ki\u1ebfm&#8221;.<\/p>\n\n\n\n<p>Trong d\u1eef li\u1ec7u th\u00f4 c\u1ee7a ch\u00fang t\u00f4i t\u1eeb 1,4 t\u1ec9 t\u1eeb kh\u00f3a, \u0111\u01b0\u1eddng cong nhu c\u1ea7u t\u00ecm ki\u1ebfm tr\u00f4ng gi\u1ed1ng nh\u01b0 th\u1ebf n\u00e0y:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/duong-cong-nhu-cau-tim-kiem.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"559\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/duong-cong-nhu-cau-tim-kiem.png\" alt=\"\u0111\u01b0\u1eddng cong nhu c\u1ea7u t\u00ecm ki\u1ebfm\" class=\"wp-image-6322\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/duong-cong-nhu-cau-tim-kiem.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/duong-cong-nhu-cau-tim-kiem-300x186.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/duong-cong-nhu-cau-tim-kiem-768x477.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/duong-cong-nhu-cau-tim-kiem-585x363.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>T\u1ea1m d\u1ecbch: Bucket of searches (<strong>S\u1ed1 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm tr\u00ean th\u00e1ng<\/strong>); # of keywords (<strong>S\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a<\/strong>); % of keyword (<strong>T\u1ef7 l\u1ec7 % trong t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a \/ c\u1ee7a 1,4 t\u1ef7 t\u1eeb kh\u00f3a);&nbsp;<\/strong>% of total searches (<strong>T\u1ef7 l\u1ec7&nbsp;% trong kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm \/ c\u1ed9ng d\u1ed3n<\/strong>)<\/p>\n\n\n\n<p>\u1ede ph\u1ea7n \u0111\u1ea7u c\u1ee7a \u0111\u01b0\u1eddng cong, ch\u00fang ta ch\u1ec9 c\u00f3 m\u1ed9t v\u00e0i t\u1eeb kh\u00f3a c\u00f3 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ef1c k\u1ef3 cao. Nh\u01b0ng ch\u00fang ch\u01b0a chi\u1ebfm t\u1edbi 10% c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c t\u00ecm ki\u1ebfm (xem th\u1ed1ng k\u00ea \u1edf c\u1ed9t cu\u1ed1i c\u00f9ng).<\/p>\n\n\n\n<p><em>L\u01b0u \u00fd: Trong tr\u01b0\u1eddng h\u1ee3p b\u1ea1n t\u1ef1 h\u1ecfi kh\u00f4ng bi\u1ebft 2 t\u1eeb kh\u00f3a n\u00e0o c\u00f3 s\u1ed1 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm t\u1eadn tr\u00ean 100 tri\u1ec7u? C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 &#8220;youtube&#8221; v\u00e0 &#8220;facebook&#8221;<\/em><\/p>\n\n\n\n<p>V\u00e0 \u1edf ph\u1ea7n \u0111u\u00f4i c\u1ee7a \u0111\u01b0\u1eddng cong, ch\u00fang ta c\u00f3 m\u1ed9t \u0111\u1ed1ng kh\u1ed5ng l\u1ed3 c\u00e1c t\u1eeb kh\u00f3a c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm r\u1ea5t nh\u1ecf. Tuy nhi\u00ean ch\u00fang v\u1eabn chi\u1ebfm \u0111\u01b0\u1ee3c g\u1ea7n 40% kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>\u0110\u1ec3 th\u1ef1c s\u1ef1 th\u1ea5y \u0111\u01b0\u1ee3c c\u00e1i \u0111u\u00f4i d\u00e0i n\u00e0y tr\u00ean bi\u1ec3u \u0111\u1ed3, ch\u00fang ta c\u1ea7n ph\u00e1c h\u1ecda t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a tr\u00ean tr\u1ee5c ho\u00e0nh theo th\u1ee9 t\u1ef1 gi\u1ea3m d\u1ea7n c\u1ee7a kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>Bi\u1ec3u \u0111\u1ed3 th\u1ef1c s\u1ef1 tr\u00f4ng kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1eb9p b\u1edfi v\u00ec t\u1ec9 l\u1ec7 c\u1ee7a n\u00f3, v\u00ec th\u1ebf ch\u00fang t\u00f4i \u0111i\u1ec1u ch\u1ec9nh m\u1ed9t ch\u00fat v\u1ec1 m\u1eb7t \u0111\u1ed3 h\u1ecda \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ea1i di\u1ec7n thay th\u1ebf:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-dai-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"559\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-dai-1.png\" alt=\"t\u1eeb kh\u00f3a d\u00e0i 1\" class=\"wp-image-6270\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-dai-1.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-dai-1-300x186.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-dai-1-768x477.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-dai-1-585x363.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lam_sao_tan_dung_duoc_loi_the_cua_tu_khoa_duoi_dai\"><\/span>L\u00e0m sao t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ee7a t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V\u1eady l\u00e0 c\u00f3 g\u1ea7n 40% t\u1ed5ng kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm \u0111\u1ebfn t\u1eeb h\u00e0ng t\u1ef7 t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i ch\u1ec9 c\u00f3 d\u01b0\u1edbi 50 t\u00ecm ki\u1ebfm m\u1ed7i th\u00e1ng (trung b\u00ecnh l\u00e0 ch\u01b0a \u0111\u01b0\u1ee3c 2 t\u00ecm ki\u1ebfm m\u1ed7i ng\u00e0y).<\/p>\n\n\n\n<p>Ph\u1ea3i c\u00f3 c\u00e1ch \u0111\u1ec3 bi\u1ebfn \u0111i\u1ec1u n\u00e0y th\u00e0nh l\u1ee3i th\u1ebf c\u1ee7a b\u1ea1n ch\u1ee9, \u0111\u00fang kh\u00f4ng?<\/p>\n\n\n\n<p>V\u00e2ng, c\u00f3 m\u1ed9t c\u00e1ch!<\/p>\n\n\n\n<p>Nh\u00ecn v\u00e0o trang n\u00e0y, v\u1edbi th\u1ee9 h\u1ea1ng #3 cho t\u1eeb kh\u00f3a &#8220;website traffic&#8221;:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/serp-with-longtail-keywords.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"500\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/serp-with-longtail-keywords.jpg\" alt=\"serp-voi-tu-khoa-dai\" class=\"wp-image-6323\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/serp-with-longtail-keywords.jpg 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/serp-with-longtail-keywords-300x167.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/serp-with-longtail-keywords-768x427.jpg 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/serp-with-longtail-keywords-585x325.jpg 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a t\u1eeb kh\u00f3a &#8220;website traffic&#8221; l\u00e0 g\u1ea7n 10 000 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm m\u1ed7i th\u00e1ng. V\u00ec th\u1ebf n\u1ebfu b\u1ea1n x\u1ebfp h\u1ea1ng 3 cho t\u1eeb kh\u00f3a n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 mong ch\u1edd nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u1ea5t kho\u1ea3ng 10% l\u01b0u l\u01b0\u1ee3ng, ngh\u0129a l\u00e0 r\u01a1i v\u00e0o kho\u1ea3ng 1000 l\u01b0\u1ee3t xem m\u1ed7i th\u00e1ng.<\/p>\n\n\n\n<p>Nh\u01b0ng c\u00f4ng c\u1ee5 Keywords Explorer c\u1ee7a Ahrefs cho th\u1ea5y r\u1eb1ng trang n\u00e0y \u0111em l\u1ea1i g\u1ea7n 7000 l\u01b0\u1ee3t xem h\u00e0ng th\u00e1ng. V\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp n\u00e0y \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi g\u1ea7n 600 t\u1eeb kh\u00f3a m\u00e0 n\u00f3 th\u0103ng h\u1ea1ng trong c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean.<\/p>\n\n\n\n<p>\u0110\u00f3 l\u00e0 vinh quang m\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp do t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i mang l\u1ea1i.<\/p>\n\n\n\n<p>H\u00e3y cho URL c\u1ee7a trang v\u00e0o Site Explorer v\u00e0 xem t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i m\u00e0 trang n\u00e0y th\u0103ng h\u1ea1ng cho:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/long-tail-keywords-in-Ahrefs.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"697\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/long-tail-keywords-in-Ahrefs.jpg\" alt=\"t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i\" class=\"wp-image-6324\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/long-tail-keywords-in-Ahrefs.jpg 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/long-tail-keywords-in-Ahrefs-300x232.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/long-tail-keywords-in-Ahrefs-768x595.jpg 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/long-tail-keywords-in-Ahrefs-585x453.jpg 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>C\u00f3 v\u1ebb nh\u01b0 l\u00e0 m\u1ecdi ng\u01b0\u1eddi s\u00e1ng t\u1ea1o ra h\u00e0ng tr\u0103m c\u00e1ch ri\u00eang bi\u1ec7t \u0111\u1ec3 h\u1ecfi kh\u00e1 nhi\u1ec1u l\u1ea7n c\u00f9ng m\u1ed9t c\u00e2u h\u1ecfi. Google hi\u1ec3u \u0111i\u1ec1u n\u00e0y v\u00e0 x\u1ebfp h\u1ea1ng ch\u00ednh x\u00e1c c\u00f9ng trang cho t\u1ea5t c\u1ea3 c\u00e1c truy v\u1ea5n ki\u1ec3u nh\u01b0 v\u1eady.<\/p>\n\n\n\n<p>V\u00ec th\u1ebf b\u1eb1ng c\u00e1ch nh\u00ecn v\u00e0o kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a m\u1ed9t t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3, b\u1ea1n kh\u00f4ng th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n t\u1ed1t v\u1ec1 t\u1ed5ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp ti\u1ec1m n\u0103ng cho trang c\u1ee7a m\u00ecnh \u0111\u00e2u. B\u1ea1n ph\u1ea3i ki\u1ec3m tra c\u00e1c trang x\u1ebfp h\u1ea1ng cao nh\u1ea5t v\u00e0 xem xem c\u00f3 bao nhi\u00eau l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm ch\u00fang t\u1ea1o ra t\u1eeb ph\u1ea7n \u0111u\u00f4i d\u00e0i.<\/p>\n\n\n\n<p>Nguy\u00ean t\u1eafc t\u01b0\u01a1ng t\u1ef1 c\u0169ng \u00e1p d\u1ee5ng cho vi\u1ec7c <a href=\"https:\/\/kiencang.net\/nghien-cuu-tu-khoa-az\/\">nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/a> m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n th\u0103ng h\u1ea1ng.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n xem x\u00e9t c\u00e1c t\u1eeb kh\u00f3a t\u1ed1t nh\u1ea5t \u0111em l\u1ea1i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp cho trang&nbsp;IncomeDiary.com, b\u1ea1n c\u00f3 l\u1ebd kh\u00f4ng ch\u00fa \u00fd \u0111\u1ebfn t\u1eeb kh\u00f3a &#8220;how do websites make money \/ l\u00e0m th\u1ebf n\u00e0o c\u00e1c trang web c\u00f3 th\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c ti\u1ec1n&#8221; b\u1edfi v\u00ec n\u00f3 ch\u1ec9 c\u00f3 800 t\u00ecm ki\u1ebfm m\u1ed7i th\u00e1ng:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/top-keywords-ahrefs.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"535\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/top-keywords-ahrefs.jpg\" alt=\"c\u00e1c t\u1eeb kh\u00f3a h\u00e0ng \u0111\u1ea7u\" class=\"wp-image-6325\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/top-keywords-ahrefs.jpg 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/top-keywords-ahrefs-300x178.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/top-keywords-ahrefs-768x457.jpg 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/top-keywords-ahrefs-585x348.jpg 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Nh\u01b0ng n\u1ebfu b\u1ea1n \u0111\u1ec3 \u00fd xem trang n\u00e0o \u0111em l\u1ea1i cho h\u1ecd nhi\u1ec1u truy c\u1eadp nh\u1ea5t t\u1eeb t\u00ecm ki\u1ebfm, b\u1ea1n s\u1ebd th\u1ea5y \u0111i\u1ec1u n\u00e0y:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/long-tail-in-top-pages.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"954\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/long-tail-in-top-pages.jpg\" alt=\"\u0111u\u00f4i d\u00e0i \u1edf c\u00e1c trang h\u00e0ng \u0111\u1ea7u\" class=\"wp-image-6326\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/long-tail-in-top-pages.jpg 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/long-tail-in-top-pages-283x300.jpg 283w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/long-tail-in-top-pages-768x814.jpg 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/long-tail-in-top-pages-585x620.jpg 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Trang n\u00e0y \u0111em \u0111\u1ebfn cho h\u1ecd h\u00e0ng ng\u00e0n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u00ecm ki\u1ebfm h\u01b0\u1edbng \u0111\u00edch r\u1ea5t cao, t\u1ea5t c\u1ea3 l\u00e0 nh\u1edd s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i kh\u1ed5ng l\u1ed3 m\u00e0 n\u00f3 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nghi_ve_cai_duoi_dai\"><\/span>Ngh\u0129 v\u1ec1 c\u00e1i \u0111u\u00f4i d\u00e0i<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>T\u00f4i kh\u00e1 ch\u1eafc ch\u1eafn l\u00e0, h\u1ea7u h\u1ebft c\u00e1c k\u1ebft lu\u1eadn r\u00fat ra t\u1eeb nghi\u00ean c\u1ee9u c\u1ee7a ch\u00fang t\u00f4i kh\u00f4ng l\u00e0m b\u1ea1n b\u1ea5t ng\u1edd. Ch\u00fang kh\u00e1 tr\u1ef1c quan.<\/p>\n\n\n\n<p>Nh\u01b0ng, c\u00f9ng l\u00fac \u0111\u00f3, t\u00f4i th\u1ea5y qu\u00e1 nhi\u1ec1u ng\u01b0\u1eddi kh\u00f4ng \u0111\u00e1nh gi\u00e1 \u0111\u00fang s\u1ee9c m\u1ea1nh c\u1ee7a ph\u1ea7n \u0111u\u00f4i d\u00e0i v\u00e0 qu\u00e1 t\u1eadp trung v\u00e0o kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a c\u00e1c t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3 (c\u1ee9 nh\u01b0 l\u00e0 b\u1ea1n \u0111ang s\u1ed1ng v\u00e0o n\u0103m 2010 v\u1eady).<\/p>\n\n\n\n<p>V\u1eady h\u00e3y cho t\u00f4i bi\u1ebft n\u1ebfu b\u1ea1n c\u00f3 kho\u1ea3ng kh\u1eafc &#8220;AHA&#8221; khi \u0111\u1ecdc b\u00e0i vi\u1ebft n\u00e0y, v\u00e0 n\u1ebfu b\u1ea1n \u0111ang t\u00ednh chuy\u1ec7n ngh\u0129 l\u1ea1i v\u1ec1 chi\u1ebfn d\u1ecbch SEO c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c t\u1eeb kh\u00f3a d\u00e0i trong t\u00e2m tr\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ty_le_click_vao_ket_qua_tren_may_tim_kiem_dua_theo_do_dai_tu_khoa\"><\/span>T\u1ef7 l\u1ec7 click v\u00e0o k\u1ebft qu\u1ea3 tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm d\u1ef1a theo \u0111\u1ed9 d\u00e0i t\u1eeb kh\u00f3a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ph\u1ea7n n\u00e0y l\u00e0 n\u1ed9i dung ng\u01b0\u1eddi d\u1ecbch b\u1ed5 sung th\u00eam sau khi vi\u1ebft b\u00e0i <a href=\"https:\/\/kiencang.net\/so-sanh-ty-le-click-vi-tri-google\/\">so s\u00e1nh t\u1ef7 l\u1ec7 click tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm Google<\/a>. Th\u00f4ng tin d\u1eef li\u1ec7u do trang web <a href=\"https:\/\/www.advancedwebranking.com\/cloud\/ctrstudy\/\">Advanced Web Ranking<\/a>&nbsp;(AWR) cung c\u1ea5p.<\/p>\n\n\n\n<p>Th\u1ed1ng k\u00ea c\u1ee7a AWR cho th\u1ea5y, \u0111\u1ed9 d\u00e0i t\u1eeb kh\u00f3a c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ef7 l\u1ec7 click v\u00e0o c\u00e1c v\u1ecb tr\u00ed tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, m\u1eabu h\u00ecnh chung l\u00e0 t\u1eeb kh\u00f3a c\u00e0ng d\u00e0i, t\u1ef7 l\u1ec7 click v\u00e0o c\u00e1c k\u1ebft qu\u1ea3 c\u00e0ng cao h\u01a1n.<\/p>\n\n\n\n<p>H\u00ecnh b\u00ean d\u01b0\u1edbi l\u00e0 k\u1ebft qu\u1ea3 c\u1eadp nh\u1eadt nh\u1ea5t, l\u1ea5y v\u00e0o th\u00e1ng 10 n\u0103m 2017:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-click-thay-doi.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1343\" height=\"561\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-click-thay-doi.png\" alt=\"t\u1ef7 l\u1ec7 click thay \u0111\u1ed5i\" class=\"wp-image-6495\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-click-thay-doi.png 1343w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-click-thay-doi-300x125.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-click-thay-doi-768x321.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-click-thay-doi-1024x428.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-click-thay-doi-1170x489.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ty-le-click-thay-doi-585x244.png 585w\" sizes=\"(max-width: 1343px) 100vw, 1343px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>\u0110\u1ec3 t\u00f4i gi\u1ea3i th\u00edch r\u00f5 h\u01a1n bi\u1ec3u \u0111\u1ed3 n\u00e0y:<\/p>\n\n\n\n<ul><li>Th\u1ed1ng k\u00ea l\u00e0 g\u1ed9p chung tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c thi\u1ebft b\u1ecb v\u00e0 t\u00ednh ri\u00eang t\u1ea1i th\u1ecb tr\u01b0\u1eddng Hoa K\u1ef3<\/li><li>C\u00e1c m\u00e0u s\u1eafc kh\u00e1c nhau t\u01b0\u01a1ng \u1ee9ng v\u1edbi \u0111\u1ed9 d\u00e0i t\u1eeb kh\u00f3a kh\u00e1c nhau, 1 t\u1eeb, 2 t\u1eeb, 3 t\u1eeb v\u00e0 4 t\u1eeb tr\u1edf l\u00ean<\/li><\/ul>\n\n\n\n<p>Nh\u01b0 ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y, \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean t\u1ef7 l\u1ec7 click kh\u00f4ng kh\u00e1c nhau nhi\u1ec1u v\u1edbi c\u00e1c \u0111\u1ed9 d\u00e0i t\u1eeb kh\u00f3a, n\u1eb1m trong kho\u1ea3ng 27 &#8211; 30%. Tuy nhi\u00ean t\u1eeb v\u1ecb tr\u00ed th\u1ee9 2 tr\u1edf \u0111i, ch\u00eanh l\u1ec7ch r\u1ea5t r\u00f5, c\u00e1i cao nh\u1ea5t h\u01a1n c\u00e1i th\u1ea5p nh\u1ea5t t\u1eeb 2 \u0111\u1ebfn 3 l\u1ea7n.<\/p>\n\n\n\n<p>L\u00fd gi\u1ea3i th\u00ec t\u00f4i cho r\u1eb1ng, c\u00e1c t\u1eeb kh\u00f3a ng\u1eafn th\u01b0\u1eddng mang nhi\u1ec1u ngh\u0129a h\u01a1n, trong khi t\u1eeb kh\u00f3a d\u00e0i hay c\u1ee5 th\u1ec3 n\u00ean c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm h\u00e0ng \u0111\u1ea7u v\u1edbi t\u1eeb kh\u00f3a d\u00e0i \u0111a s\u1ed1 c\u00f3 t\u00ednh \u0111\u00e1p \u1ee9ng h\u01a1n so v\u1edbi c\u00e1c k\u1ebft qu\u1ea3 c\u1ee7a t\u1eeb kh\u00f3a ng\u1eafn.<\/p>\n\n\n\n<p>C\u00f2n v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean kh\u00f4ng kh\u00e1c bi\u1ec7t nhi\u1ec1u th\u00ec sao? C\u00e1i n\u00e0y t\u00f4i cho r\u1eb1ng do \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1c t\u1eeb kh\u00f3a th\u01b0\u01a1ng hi\u1ec7u trong nh\u00f3m t\u1eeb kh\u00f3a ng\u1eafn, gi\u1ed1ng nh\u01b0 ta mu\u1ed1n t\u00ecm c\u00e1c trang c\u1ee7a Apple, Youtube, Vnexpress, Th\u1ec3 thao, v\u00e2n v\u00e2n, ta hay g\u00f5 c\u00e1c t\u1eeb \u0111\u00f3 v\u00e0o tr\u00ecnh duy\u1ec7t ho\u1eb7c thanh t\u00ecm ki\u1ebfm. Nh\u1eefng t\u1eeb kh\u00f3a ki\u1ec3u n\u00e0y th\u00ec v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean l\u00e0 trang ch\u1ee7 web s\u1ebd l\u00e0 c\u00e1i m\u00e0 m\u1ecdi ng\u01b0\u1eddi mu\u1ed1n, v\u00e0 h\u1ec7 qu\u1ea3 l\u00e0 nh\u00f3m t\u1eeb kh\u00f3a th\u01b0\u01a1ng hi\u1ec7u s\u1ebd c\u00f3 t\u1ef7 l\u1ec7 click c\u1ef1c k\u1ef3 cao \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u b\u00f9 cho c\u00e1c t\u1eeb mang ngh\u0129a chung chung.<\/p>\n\n\n\n<p><em>(D\u1ecbch t\u1eeb b\u00e0i vi\u1ebft What we learned about &#8220;Long Tail&#8221; by analyzing 1.4 Billion keywords &#8211; T\u00e1c gi\u1ea3 Tim Suolo &#8211; Website: Ahrefs Blog)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00f4i ch\u1eafc ch\u1eafn l\u00e0 b\u1ea1n \u0111\u00e3 nghe r\u1ea5t nhi\u1ec1u l\u1ea7n, r\u1eb1ng: t\u1eeb kh\u00f3a ng\u1eafn c\u00f3 xu h\u01b0\u1edbng nh\u1eadn \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u t\u00ecm ki\u1ebfm m\u1ed7i th\u00e1ng, trong khi t\u1eeb kh\u00f3a d\u00e0i th\u00ec kh\u00f4ng bao gi\u1edd ph\u1ed5 bi\u1ebfn c\u1ea3. Nh\u01b0ng t\u00f4i kh\u00f4ng nh\u1edb l\u1ea1i \u0111\u01b0\u1ee3c c\u00f3 b\u1ea5t c\u1ee9 nghi\u00ean c\u1ee9u n\u00e0o \u0111\u00e1ng k\u1ec3 m\u00e0 l\u1ea1i kh\u00f4ng \u0111\u1ecbnh &hellip;<\/p>\n","protected":false},"author":1,"featured_media":6331,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0110i\u1ec1u ch\u00fang t\u00f4i h\u1ecdc \u0111\u01b0\u1ee3c v\u1ec1 t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i th\u00f4ng qua ph\u00e2n t\u00edch 1,4 t\u1ef7 t\u1eeb kh\u00f3a &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/tu-khoa-dai-ngan\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0110i\u1ec1u ch\u00fang t\u00f4i h\u1ecdc \u0111\u01b0\u1ee3c v\u1ec1 t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i th\u00f4ng qua ph\u00e2n t\u00edch 1,4 t\u1ef7 t\u1eeb kh\u00f3a &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"T\u00f4i ch\u1eafc ch\u1eafn l\u00e0 b\u1ea1n \u0111\u00e3 nghe r\u1ea5t nhi\u1ec1u l\u1ea7n, r\u1eb1ng: t\u1eeb kh\u00f3a ng\u1eafn c\u00f3 xu h\u01b0\u1edbng nh\u1eadn \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u t\u00ecm ki\u1ebfm m\u1ed7i th\u00e1ng, trong khi t\u1eeb kh\u00f3a d\u00e0i th\u00ec kh\u00f4ng bao gi\u1edd ph\u1ed5 bi\u1ebfn c\u1ea3. 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