{"id":6269,"date":"2022-01-11T09:00:00","date_gmt":"2022-01-11T02:00:00","guid":{"rendered":"https:\/\/kiencang.net\/?p=6269"},"modified":"2022-01-21T13:35:35","modified_gmt":"2022-01-21T06:35:35","slug":"tu-khoa-duoi-dai","status":"publish","type":"post","link":"https:\/\/kiencang.net\/tu-khoa-duoi-dai\/","title":{"rendered":"T\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i l\u00e0 g\u00ec? V\u00e0 t\u1ea1i sao n\u00f3 l\u1ea1i l\u00e0 ngu\u1ed3n traffic quan tr\u1ecdng"},"content":{"rendered":"\n<p>\u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p \u0111\u1ec3 ch\u00fang ta c\u00f9ng xem x\u00e9t l\u1ea1i c\u00e1c quan ni\u1ec7m c\u0169ng nh\u01b0 c\u00e1ch ngh\u0129 c\u1ee7a m\u00ecnh v\u1ec1<strong> t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i<\/strong> (long tail keywords). V\u00e0 c\u0169ng l\u00e0 l\u00fac \u0111\u00e1nh gi\u00e1 l\u1ea1i quy tr\u00ecnh ch\u00fang ta s\u1eed d\u1ee5ng \u0111\u1ec3 <a href=\"https:\/\/kiencang.net\/nghien-cuu-tu-khoa-az\/\">nghi\u00ean c\u1ee9u ch\u00fang<\/a>.<\/p>\n\n\n\n<p>T\u00ecm tr\u00ean Google cho truy v\u1ea5n: t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i, r\u1ed3i click v\u00e0o m\u1ed9t k\u1ebft qu\u1ea3 n\u00e0o \u0111\u00f3 trong top 10, b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t \u0111\u1ecbnh ngh\u0129a gi\u1ed1ng nh\u01b0 th\u1ebf n\u00e0y:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>T\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i l\u00e0 t\u1eeb kh\u00f3a r\u1ea5t c\u1ee5 th\u1ec3 bao g\u1ed3m t\u1eeb 3 t\u1eeb tr\u1edf l\u00ean. N\u00f3 th\u01b0\u1eddng bao g\u1ed3m m\u1ed9t thu\u1eadt ng\u1eef \u1edf \u0111\u1ea7u, g\u1ed3m 1 ho\u1eb7c 2 t\u1eeb \u0111\u1ea7u &#8211; c\u00e1i n\u00f3i chung c\u00f3 nhi\u1ec1u t\u00ecm ki\u1ebfm h\u01a1n.<\/p><\/blockquote>\n\n\n\n<p>B\u1ea1n c\u0169ng s\u1ebd t\u1ed1n m\u1ed9t qu\u00e1 tr\u00ecnh d\u00e0i \u0111i\u00ean r\u1ed3 \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c c\u00e1c t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i, c\u00e1i n\u00e0y th\u01b0\u1eddng li\u00ean quan t\u1edbi:<\/p>\n\n\n\n<ul><li>Th\u1ef1c hi\u1ec7n nhi\u1ec1u t\u00ecm ki\u1ebfm th\u1ee7 c\u00f4ng tr\u00ean Google;<\/li><li>Nhi\u1ec1u c\u00f4ng c\u1ee5;<\/li><li>Quy tr\u00ecnh l\u1eb7p l\u1ea1i;<\/li><li>B\u1ea3ng t\u00ednh kh\u1ed5ng l\u1ed3;<\/li><li>T\u1ed1n nhi\u1ec1u gi\u1edd cho vi\u1ec7c nghi\u00ean c\u1ee9u \u0111\u1ea7y \u0111\u1ee7;<\/li><li>Ph\u1ea3i c\u1ed1 g\u1eafng &#8216;\u0111o ni \u0111\u00f3ng gi\u00e0y&#8217; \u0111\u1ec3 ch\u00e8n c\u00e1c t\u1eeb kh\u00f3a v\u00e0o trong <a href=\"https:\/\/kiencang.net\/the-tieu-de-seo\/\">th\u1ebb ti\u00eau \u0111\u1ec1<\/a> v\u00e0 n\u1ed9i dung c\u1ee7a b\u1ea1n<\/li><\/ul>\n\n\n\n<p>Nh\u01b0ng b\u1ea1n bi\u1ebft g\u00ec kh\u00f4ng? Nh\u1eefng b\u00e0i vi\u1ebft \u0111\u00f3 \u0111\u00e3 l\u1ed7i th\u1eddi c\u1ea3 r\u1ed3i.<\/p>\n\n\n\n<p>V\u00e0 nghi\u00ean c\u1ee9u quy tr\u00ecnh ki\u1ec3u nh\u01b0 v\u1eady l\u00e0 ho\u00e0n to\u00e0n <em>l\u00e3ng ph\u00ed th\u1eddi gian<\/em>. Gi\u1edd \u0111\u1eebng hi\u1ec3u sai nh\u1eefng g\u00ec t\u00f4i v\u1eeba n\u00f3i l\u00e0 ch\u1ec9 tr\u00edch: <strong>T\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i v\u1eabn r\u1ea5t quan tr\u1ecdng cho SEO<\/strong>.<\/p>\n\n\n\n<p>Nh\u01b0ng gi\u1edd \u0111\u00e2y:<\/p>\n\n\n\n<p>T\u00ecm ki\u1ebfm (v\u00e0 th\u0103ng h\u1ea1ng cho) ch\u00fang \u0111\u01a1n gi\u1ea3n h\u01a1n. Ch\u1ed1c n\u1eefa th\u00f4i t\u00f4i s\u1ebd cho b\u1ea1n th\u1ea5y c\u00e1ch l\u00e0m. Nh\u01b0ng ch\u00fang ta b\u1eaft \u0111\u1ea7u v\u1edbi \u0111\u1ecbnh ngh\u0129a tr\u01b0\u1edbc \u0111\u00e3.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d5ebd4767\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d5ebd4767\"  type=\"checkbox\" id=\"item-6577d5ebd4767\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/tu-khoa-duoi-dai\/#Tu_khoa_duoi_dai_la_gi\" title=\"T\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i l\u00e0 g\u00ec?\">T\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/tu-khoa-duoi-dai\/#Tai_sao_hau_het_cac_dinh_nghia_ve_%E2%80%98tu_khoa_duoi_dai_deu_khong_con_dung_nua\" title=\"T\u1ea1i sao h\u1ea7u h\u1ebft c\u00e1c \u0111\u1ecbnh ngh\u0129a v\u1ec1 &#8216;t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i&#8217; \u0111\u1ec1u kh\u00f4ng c\u00f2n \u0111\u00fang n\u1eefa\">T\u1ea1i sao h\u1ea7u h\u1ebft c\u00e1c \u0111\u1ecbnh ngh\u0129a v\u1ec1 &#8216;t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i&#8217; \u0111\u1ec1u kh\u00f4ng c\u00f2n \u0111\u00fang n\u1eefa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/tu-khoa-duoi-dai\/#Cai_gi_thuc_su_lam_mot_tu_khoa_tro_thanh_duoi_dai\" title=\"C\u00e1i g\u00ec th\u1ef1c s\u1ef1 l\u00e0m m\u1ed9t t\u1eeb kh\u00f3a tr\u1edf th\u00e0nh \u0111u\u00f4i d\u00e0i?\">C\u00e1i g\u00ec th\u1ef1c s\u1ef1 l\u00e0m m\u1ed9t t\u1eeb kh\u00f3a tr\u1edf th\u00e0nh \u0111u\u00f4i d\u00e0i?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/tu-khoa-duoi-dai\/#Google_chuyen_doi_cac_tu_khoa_thanh_chu_de\" title=\"Google chuy\u1ec3n \u0111\u1ed5i c\u00e1c t\u1eeb kh\u00f3a th\u00e0nh ch\u1ee7 \u0111\u1ec3\">Google chuy\u1ec3n \u0111\u1ed5i c\u00e1c t\u1eeb kh\u00f3a th\u00e0nh ch\u1ee7 \u0111\u1ec3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/tu-khoa-duoi-dai\/#Cach_hieu_cua_Google_ve_cac_tu_dong_nghia_va_tuong_tu_nhau\" title=\"C\u00e1ch hi\u1ec3u c\u1ee7a Google v\u1ec1 c\u00e1c t\u1eeb \u0111\u1ed3ng ngh\u0129a v\u00e0 t\u01b0\u01a1ng t\u1ef1 nhau\">C\u00e1ch hi\u1ec3u c\u1ee7a Google v\u1ec1 c\u00e1c t\u1eeb \u0111\u1ed3ng ngh\u0129a v\u00e0 t\u01b0\u01a1ng t\u1ef1 nhau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kiencang.net\/tu-khoa-duoi-dai\/#Su_ket_thuc_cua_viec_SEO_%E2%80%98tu_khoa_tren_trang\" title=\"S\u1ef1 k\u1ebft th\u00fac c\u1ee7a vi\u1ec7c SEO &#8216;t\u1eeb kh\u00f3a tr\u00ean trang&#8217;\">S\u1ef1 k\u1ebft th\u00fac c\u1ee7a vi\u1ec7c SEO &#8216;t\u1eeb kh\u00f3a tr\u00ean trang&#8217;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kiencang.net\/tu-khoa-duoi-dai\/#Lam_the_nao_ma_Google_Hummingbird_thay_doi_cuoc_choi_ve_SEO\" title=\"L\u00e0m th\u1ebf n\u00e0o m\u00e0 Google Hummingbird thay \u0111\u1ed5i cu\u1ed9c ch\u01a1i v\u1ec1 SEO\">L\u00e0m th\u1ebf n\u00e0o m\u00e0 Google Hummingbird thay \u0111\u1ed5i cu\u1ed9c ch\u01a1i v\u1ec1 SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/kiencang.net\/tu-khoa-duoi-dai\/#Su_ket_thuc_cua_noi_dung_nho_be_xao_di_xao_lai_cookie_cutter_content\" title=\"S\u1ef1 k\u1ebft th\u00fac c\u1ee7a n\u1ed9i dung nh\u1ecf b\u00e9 x\u00e0o \u0111i x\u00e1o l\u1ea1i (cookie cutter content)\">S\u1ef1 k\u1ebft th\u00fac c\u1ee7a n\u1ed9i dung nh\u1ecf b\u00e9 x\u00e0o \u0111i x\u00e1o l\u1ea1i (cookie cutter content)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/kiencang.net\/tu-khoa-duoi-dai\/#Phan_tich_moi_day_voi_hon_2_trieu_tu_khoa_noi_gi_ve_Chu_de_%3E_Tu_khoa\" title=\"Ph\u00e2n t\u00edch m\u1edbi \u0111\u00e2y v\u1edbi h\u01a1n 2 tri\u1ec7u t\u1eeb kh\u00f3a n\u00f3i g\u00ec v\u1ec1 Ch\u1ee7 \u0111\u1ec1 &gt; T\u1eeb kh\u00f3a\">Ph\u00e2n t\u00edch m\u1edbi \u0111\u00e2y v\u1edbi h\u01a1n 2 tri\u1ec7u t\u1eeb kh\u00f3a n\u00f3i g\u00ec v\u1ec1 Ch\u1ee7 \u0111\u1ec1 &gt; T\u1eeb kh\u00f3a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/kiencang.net\/tu-khoa-duoi-dai\/#Lam_the_nao_thang_hang_duoc_cho_hang_tram_tu_khoa_duoi_dai_mot_cach_de_dang\" title=\"L\u00e0m th\u1ebf n\u00e0o th\u0103ng h\u1ea1ng \u0111\u01b0\u1ee3c cho h\u00e0ng tr\u0103m t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng\">L\u00e0m th\u1ebf n\u00e0o th\u0103ng h\u1ea1ng \u0111\u01b0\u1ee3c cho h\u00e0ng tr\u0103m t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/kiencang.net\/tu-khoa-duoi-dai\/#Noi_dung_sau_sac_PHAI_duoc_ket_hop_voi_viec_xay_dung_lien_ket\" title=\"N\u1ed9i dung s\u00e2u s\u1eafc PH\u1ea2I \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng li\u00ean k\u1ebft\">N\u1ed9i dung s\u00e2u s\u1eafc PH\u1ea2I \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng li\u00ean k\u1ebft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/kiencang.net\/tu-khoa-duoi-dai\/#Phuong_phap_1_giup_thang_hang_nhieu_tu_khoa_Nghien_cuu_doi_thu_canh_tranh\" title=\"Ph\u01b0\u01a1ng ph\u00e1p 1 gi\u00fap th\u0103ng h\u1ea1ng nhi\u1ec1u t\u1eeb kh\u00f3a: Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh\">Ph\u01b0\u01a1ng ph\u00e1p 1 gi\u00fap th\u0103ng h\u1ea1ng nhi\u1ec1u t\u1eeb kh\u00f3a: Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/kiencang.net\/tu-khoa-duoi-dai\/#Phuong_phap_2_giup_thang_hang_nhieu_tu_khoa_Chu_de_cha\" title=\"Ph\u01b0\u01a1ng ph\u00e1p 2 gi\u00fap th\u0103ng h\u1ea1ng nhi\u1ec1u t\u1eeb kh\u00f3a: Ch\u1ee7 \u0111\u1ec1 cha\">Ph\u01b0\u01a1ng ph\u00e1p 2 gi\u00fap th\u0103ng h\u1ea1ng nhi\u1ec1u t\u1eeb kh\u00f3a: Ch\u1ee7 \u0111\u1ec1 cha<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/kiencang.net\/tu-khoa-duoi-dai\/#Khi_nao_can_nham_den_cac_tu_khoa_duoi_dai_cu_the\" title=\"Khi n\u00e0o c\u1ea7n nh\u1eafm \u0111\u1ebfn c\u00e1c t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i c\u1ee5 th\u1ec3\">Khi n\u00e0o c\u1ea7n nh\u1eafm \u0111\u1ebfn c\u00e1c t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i c\u1ee5 th\u1ec3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/kiencang.net\/tu-khoa-duoi-dai\/#Den_luot_phien_ban\" title=\"\u0110\u1ebfn l\u01b0\u1ee3t phi\u00ean b\u1ea1n\">\u0110\u1ebfn l\u01b0\u1ee3t phi\u00ean b\u1ea1n<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tu_khoa_duoi_dai_la_gi\"><\/span>T\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>T\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i l\u00e0 c\u00e1c t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm c\u00f3 <a href=\"https:\/\/kiencang.net\/khoi-luong-tim-kiem-cua-tu-khoa\/\">kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm<\/a> ri\u00eang l\u1ebb x\u00e9t theo t\u1eebng t\u1eeb r\u1ea5t th\u1ea5p, nh\u01b0ng t\u1ed5ng l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm x\u00e9t tr\u00ean <em>quy m\u00f4 c\u1ea3 nh\u00f3m<\/em> c\u1ee7a ch\u00fang l\u1ea1i r\u1ea5t l\u1edbn. Theo \u00fd ngh\u0129a c\u1ee7a t\u1eeb g\u1ed1c ti\u1ebfng Anh th\u00ec t\u1eeb <a href=\"https:\/\/kiencang.net\/cai-duoi-dai-hien-tuong-co-vu-nen-kinh-te-internet\/\">\u0111u\u00f4i d\u00e0i<\/a> (long tail) t\u01b0\u1ee3ng h\u00ecnh cho c\u00e1i g\u1ecdi l\u00e0 &#8220;\u0111\u01b0\u1eddng cong nhu c\u1ea7u t\u00ecm ki\u1ebfm&#8221; &#8211; m\u1ed9t bi\u1ec3u \u0111\u1ed3, ph\u00e1c h\u1ecda t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a theo kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a ch\u00fang.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-dai-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"559\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-dai-1.png\" alt=\"t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i 1\" class=\"wp-image-6270\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-dai-1.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-dai-1-300x186.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-dai-1-768x477.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-dai-1-585x363.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>N\u00f3i chung (nh\u01b0ng kh\u00f4ng nh\u1ea5t thi\u1ebft l\u00fac n\u00e0o c\u0169ng ph\u1ea3i th\u1ebf), c\u00e1c t\u1eeb kh\u00f3a n\u00e0y c\u00f3 xu h\u01b0\u1edbng d\u00e0i h\u01a1n (v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng t\u1eeb) v\u00e0 c\u1ee5 th\u1ec3 h\u01a1n so v\u1edbi c\u00e1c t\u1eeb kh\u00f3a c\u1ee7a c\u00e1c ki\u1ec3u t\u00ecm ki\u1ebfm ph\u1ed5 bi\u1ebfn h\u01a1n.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tai_sao_hau_het_cac_dinh_nghia_ve_%E2%80%98tu_khoa_duoi_dai_deu_khong_con_dung_nua\"><\/span>T\u1ea1i sao h\u1ea7u h\u1ebft c\u00e1c \u0111\u1ecbnh ngh\u0129a v\u1ec1 &#8216;t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i&#8217; \u0111\u1ec1u kh\u00f4ng c\u00f2n \u0111\u00fang n\u1eefa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>H\u1ea7u h\u1ebft c\u00e1c \u0111\u1ecbnh ngh\u0129a v\u1ec1 t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i \u0111\u1ec1u b\u1eaft \u0111\u1ea7u v\u1edbi \u0111\u1ed9 d\u00e0i t\u00f9y ti\u1ec7n n\u00e0o \u0111\u00f3 h\u1ecd ch\u1ecdn.<\/p>\n\n\n\n<p>T\u00f9y thu\u1ed9c v\u00e0o b\u00e0i b\u1ea1n \u0111\u1ecdc, \u0111\u1ed9 d\u00e0i c\u00f3 th\u1ec3 l\u00e0 3 t\u1eeb tr\u1edf l\u00ean, 4 t\u1eeb tr\u1edf l\u00ean, 5 t\u1eeb tr\u1edf l\u00ean&#8230;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/dinh-nghia-sai-ve-tu-khoa-dai.png\"><img loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"361\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/dinh-nghia-sai-ve-tu-khoa-dai.png\" alt=\"\u0111\u1ecbnh ngh\u0129a sai v\u1ec1 t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i\" class=\"wp-image-6271\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/dinh-nghia-sai-ve-tu-khoa-dai.png 799w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/dinh-nghia-sai-ve-tu-khoa-dai-300x136.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/dinh-nghia-sai-ve-tu-khoa-dai-768x347.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/dinh-nghia-sai-ve-tu-khoa-dai-585x264.png 585w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Um&#8230;v\u1eady th\u00ec c\u00e1i n\u00e0o m\u1edbi \u0111\u00fang?<\/p>\n\n\n\n<p>Th\u1ef1c t\u1ebf th\u00ec c\u00e2u tr\u1ea3 l\u1eddi \u0111\u00fang l\u00e0 <em>kh\u00f4ng c\u00e1i n\u00e0o trong s\u1ed1 tr\u00ean&nbsp;<\/em>ch\u00ednh x\u00e1c c\u1ea3.<\/p>\n\n\n\n<p>B\u1edfi v\u00ec c\u00e1i l\u00e0m cho m\u1ed9t t\u1eeb kh\u00f3a thu\u1ed9c nh\u00f3m \u0111u\u00f4i d\u00e0i hay kh\u00f4ng l\u1ea1i <strong>kh\u00f4ng li\u00ean quan \u0111\u1ebfn \u0111\u1ed9 d\u00e0i<\/strong> (m\u1eb7c d\u00f9 ph\u1ea3i th\u1eeba nh\u1eadn l\u00e0 b\u1ea1n s\u1ebd ch\u1eb3ng t\u00ecm \u0111\u01b0\u1ee3c nhi\u1ec1u t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i ch\u1ec9 c\u00f3 2 t\u1eeb \u0111\u00e2u).<\/p>\n\n\n\n<p>V\u1eady, n\u1ebfu kh\u00f4ng ph\u1ea3i v\u1ec1 \u0111\u1ed9 d\u00e0i, th\u00ec ng\u1ee5 \u00fd c\u1ee7a t\u1eeb &#8216;\u0111u\u00f4i d\u00e0i&#8217; l\u00e0 v\u1ec1 c\u00e1i g\u00ec?<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cai_gi_thuc_su_lam_mot_tu_khoa_tro_thanh_duoi_dai\"><\/span>C\u00e1i g\u00ec th\u1ef1c s\u1ef1 l\u00e0m m\u1ed9t t\u1eeb kh\u00f3a tr\u1edf th\u00e0nh \u0111u\u00f4i d\u00e0i?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u00f3 hai th\u00e0nh ph\u1ea7n \u0111\u00e1ng tin c\u1eady l\u00e0m t\u1eeb kh\u00f3a h\u1ed9i \u0111\u1ee7 ti\u00eau chu\u1ea9n \u0111\u1ec1 \u0111\u01b0\u1ee3c coi l\u00e0 \u0111u\u00f4i d\u00e0i:<\/p>\n\n\n\n<ol><li>Kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm;<\/li><li>T\u00ednh c\u1ee5 th\u1ec3;<\/li><\/ol>\n\n\n\n<p>V\u00e0 th\u1ef1c t\u1ebf th\u00ec hai c\u00e1i \u0111\u00f3 \u0111i c\u00f9ng v\u1edbi nhau.<\/p>\n\n\n\n<p>B\u1edfi v\u00ec c\u1ee5m t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm c\u1ee7a b\u1ea1n c\u00e0ng c\u1ee5 th\u1ec3 bao nhi\u00eau, n\u00f3 c\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm th\u1ea5p b\u1ea5y nhi\u00eau.<\/p>\n\n\n\n<p>Trong th\u1ef1c t\u1ebf, nhi\u1ec1u t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm l\u00e0 KH\u00d4NG (ZERO). C\u00f3 hi\u1ec7n t\u01b0\u1ee3ng \u0111\u00f3 l\u00e0 b\u1edfi, c\u00f3 kho\u1ea3ng 16-20% truy v\u1ea5n t\u00ecm ki\u1ebfm h\u00e0ng ng\u00e0y tr\u00ean Google l\u00e0 c\u00e1c c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm ho\u00e0n to\u00e0n m\u1edbi, CH\u01afA BAO GI\u1edc \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0m b\u1ea1n ngh\u0129 r\u1eb1ng ch\u00fang ta \u0111ang ph\u00ed th\u1eddi gian (v\u00ec kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a n\u00f3 qu\u00e1 \u00edt nh\u01b0 v\u1eady).<\/p>\n\n\n\n<p>Nh\u01b0ng b\u1ea1n sai r\u1ed3i.<\/p>\n\n\n\n<p>Tuy r\u1eb1ng kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm ri\u00eang l\u1ebb c\u1ee7a m\u1ed7i t\u1eeb th\u1ea5p, t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i th\u1ef1c s\u1ef1 chi\u1ebfm \u0111\u1ebfn 40% c\u1ee7a t\u1ed5ng l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm tr\u00ean web.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/khoi-luong-tim-kiem-dai-ngan.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"559\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/khoi-luong-tim-kiem-dai-ngan.png\" alt=\"kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i - \u0111u\u00f4i ng\u1eafn\" class=\"wp-image-6272\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/khoi-luong-tim-kiem-dai-ngan.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/khoi-luong-tim-kiem-dai-ngan-300x186.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/khoi-luong-tim-kiem-dai-ngan-768x477.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/khoi-luong-tim-kiem-dai-ngan-585x363.png 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><figcaption>B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y c\u00f3 kho\u1ea3ng 37% t\u1ed5ng l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm l\u00e0 nh\u1eefng t\u00ecm ki\u1ebfm kh\u00f4ng c\u00f3 qu\u00e1 50 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm ri\u00eang l\u1ebb m\u1ed7i th\u00e1ng<\/figcaption><\/figure>\n\n\n\n<p>T\u1ea1m d\u1ecbch: Bucket of searches (<strong>S\u1ed1 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm tr\u00ean th\u00e1ng<\/strong>); # of keywords (<strong>S\u1ed1 l\u01b0\u1ee3ng t\u1eeb<\/strong>); % of keyword (<strong>T\u1ef7 l\u1ec7 % trong t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a);&nbsp;<\/strong>% of total searches (<strong>% trong t\u1ed5ng l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm<\/strong>)<\/p>\n\n\n\n<p>V\u00ec v\u1eady m\u1eb7c d\u00f9 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm ri\u00eang l\u1ebb l\u00e0 th\u1ea5p, th\u00ec vi\u1ec7c c\u00f3 r\u1ea5t nhi\u1ec1u kh\u1ea3 n\u0103ng k\u1ebft h\u1ee3p c\u00e1c t\u1eeb v\u1edbi nhau (c\u00f3 l\u1ebd l\u00e0 v\u00f4 s\u1ed1), d\u1eabn \u0111\u1ebfn h\u1ec7 qu\u1ea3 l\u00e0 t\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng h\u1ee3p l\u1ea1i c\u1ee7a ch\u00fang r\u1ea5t l\u1edbn.<\/p>\n\n\n\n<p>V\u00e0 th\u00eam \u0111i\u1ec1u n\u00e0y n\u1eefa, b\u1edfi v\u00ec ch\u00fang c\u00f3 xu h\u01b0\u1edbng r\u1ea5t c\u1ee5 th\u1ec3, t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i c\u00f3 th\u1ec3 c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i r\u1ea5t t\u1ed1t.<\/p>\n\n\n\n<p>&#8212;<\/p>\n\n\n\n<p><strong>L\u01b0u \u00fd c\u1ee7a bi\u00ean t\u1eadp vi\u00ean:<\/strong><\/p>\n\n\n\n<p>H\u00f3a ra m\u1ed9t s\u1ed1 ng\u01b0\u1eddi kh\u00f4ng \u0111\u01b0\u1ee3c thuy\u1ebft ph\u1ee5c b\u1edfi gi\u1ea3i th\u00edch c\u1ee7a David, v\u00ec th\u1ebf t\u00f4i quy\u1ebft \u0111\u1ecbnh nh\u1ea3y v\u00e0o v\u00e0 cung c\u1ea5p th\u00eam m\u1ed9t s\u1ed1 th\u00f4ng tin chi ti\u1ebft.<\/p>\n\n\n\n<p>Kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm ho\u1eb7c &#8220;nhu c\u1ea7u t\u00ecm ki\u1ebfm&#8221; (ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 &#8220;c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a n\u00e0y h\u00e0ng th\u00e1ng&#8221;) l\u00e0 \u0111i\u1ec1u DUY NH\u1ea4T ph\u00e2n bi\u1ec7t t\u1eeb kh\u00f3a &#8220;\u0111\u1ea7u to&#8221; v\u1edbi t\u1eeb kh\u00f3a &#8220;\u0111u\u00f4i d\u00e0i&#8221;.<\/p>\n\n\n\n<p>C\u00e1i t\u00ean &#8220;t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i&#8221; c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb minh h\u1ecda c\u00f3 t\u00ean l\u00e0 &#8220;\u0111\u01b0\u1eddng cong nhu c\u1ea7u t\u00ecm ki\u1ebfm&#8221; (ch\u00ednh l\u00e0 h\u00ecnh b\u1ea1n th\u1ea5y b\u00ean tr\u00ean), \u1edf \u0111\u00f3 ph\u1ea7n \u0111\u1ea7u c\u1ee7a \u0111\u01b0\u1eddng cong bao g\u1ed3m v\u00e0i t\u1eeb kh\u00f3a v\u1edbi nhu c\u1ea7u t\u00ecm ki\u1ebfm cao kh\u1ee7ng khi\u1ebfp v\u00e0 ph\u1ea7n \u0111u\u00f4i d\u00e0i \u0111\u1ea1i di\u1ec7n cho s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a kh\u1ed5ng l\u1ed3 c\u00e1c t\u1eeb kh\u00f3a c\u00f3 nhu c\u1ea7u t\u00ecm ki\u1ebfm x\u00e9t tr\u00ean t\u1eebng t\u1eeb kh\u00f3a ri\u00eang l\u1ebb l\u00e0 th\u1ea5p.<\/p>\n\n\n\n<p>V\u00e0 r\u00f5 r\u00e0ng s\u1ed1 l\u01b0\u1ee3ng t\u1eeb c\u1ee7a m\u1ed7i t\u1eeb kh\u00f3a ho\u00e0n to\u00e0n kh\u00f4ng li\u00ean quan \u0111\u1ebfn t\u00ednh ch\u1ea5t ph\u00e2n bi\u1ec7t t\u1eeb kh\u00f3a trong \u0111\u01b0\u1eddng cong nhu c\u1ea7u t\u00ecm ki\u1ebfm thu\u1ed9c ph\u1ea7n &#8220;\u0111\u1ea7u&#8221; hay ph\u1ea7n &#8220;\u0111u\u00f4i&#8221;.<\/p>\n\n\n\n<p>David c\u0169ng \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn t\u00ednh &#8220;c\u1ee5 th\u1ec3&#8221;, nh\u01b0ng n\u00f3 l\u00e0 s\u1ea3n ph\u1ea9m ph\u1ee5 th\u00ec ch\u00ednh x\u00e1c h\u01a1n l\u00e0 m\u1ed9t \u0111\u1ecbnh ngh\u0129a v\u1ec1 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i.<\/p>\n\n\n\n<p>T\u00f4i c\u00f3 m\u1ed9t v\u00ed d\u1ee5 r\u1ea5t hay \u0111\u1ec3 minh ho\u1ea1t t\u1ea5t c\u1ea3 nh\u1eefng c\u00e1i \u1edf tr\u00ean.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ba t\u1eeb kh\u00f3a:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-dai-3.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"166\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-dai-3.jpg\" alt=\"t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i 3\" class=\"wp-image-6273\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-dai-3.jpg 400w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/tu-khoa-dai-3-300x125.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>T\u1ea5t c\u1ea3 ba t\u1eeb \u0111\u1ec1u c\u00f3 s\u1ed1 l\u01b0\u1ee3ng t\u1eeb nh\u01b0 nhau b\u00ean trong ch\u00fang (c\u00f3 2 t\u1eeb). C\u1ea3 ba t\u1eeb \u0111\u1ec1u c\u00f3 m\u1ee9c \u0111\u1ed9 c\u1ee5 th\u1ec3 nh\u01b0 nhau (\u0111\u1ec1u ch\u1ec9 \u0111\u1ebfn t\u00ean ri\u00eang m\u1ed9t ng\u01b0\u1eddi). Nh\u01b0ng m\u1ed9t trong s\u1ed1 ch\u00fang l\u00e0 t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i trong khi nh\u1eefng t\u1eeb c\u00f2n l\u1ea1i l\u00e0 t\u1eeb kh\u00f3a thu\u1ed9c nh\u00f3m \u0111\u1ea7u to c\u1ee7a \u0111\u01b0\u1eddng cong. B\u1ea1n c\u00f3 \u0111o\u00e1n \u0111\u01b0\u1ee3c t\u1eeb n\u00e0o l\u00e0 t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i kh\u00f4ng?<\/p>\n\n\n\n<p><strong>PS<\/strong>: Ch\u00fang t\u00f4i c\u0169ng \u0111\u00e3 ti\u1ebfn h\u00e0nh m\u1ed9t nghi\u00ean c\u1ee9u kh\u00e1 hay v\u1ec1 h\u01a1n 1,4 t\u1ef7 t\u1eeb kh\u00f3a v\u00e0 r\u00fat ra m\u1ed9t s\u1ed1 hi\u1ec3u bi\u1ebft v\u1ec1 t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i kh\u00e1 s\u00e2u s\u1eafc. B\u1ea1n c\u00f3 th\u1ec3 xem n\u00f3 \u1edf \u0111\u00e2y: <a href=\"https:\/\/kiencang.net\/tu-khoa-dai-ngan\/\">T\u1eeb kh\u00f3a d\u00e0i, t\u1eeb kh\u00f3a ng\u1eafn v\u00e0 t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i<\/a>.<\/p>\n\n\n\n<p><em>Tim Soulo &#8211; Tr\u01b0\u1edfng nh\u00f3m marketing t\u1ea1i Ahrefs<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_chuyen_doi_cac_tu_khoa_thanh_chu_de\"><\/span>Google chuy\u1ec3n \u0111\u1ed5i c\u00e1c t\u1eeb kh\u00f3a th\u00e0nh ch\u1ee7 \u0111\u1ec3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u1ed9t trong c\u00e1c b\u00e0i vi\u1ebft y\u00eau th\u00edch c\u1ee7a t\u00f4i gi\u1ea3i th\u00edch c\u00e1ch Google &#8216;ngh\u0129&#8217; l\u00e0 \u0111o\u1ea1n mi\u00eau t\u1ea3 r\u1ea5t tuy\u1ec7t v\u1eddi c\u1ee7a AJ Kohn &#8211; coi <a href=\"http:\/\/www.blindfiveyearold.com\/search-engines-are-like-blind-five-year-olds\" target=\"_blank\" rel=\"noreferrer noopener\">m\u00e1y t\u00ecm ki\u1ebfm nh\u01b0 &#8216;\u0111\u1ee9a tr\u1ebb m\u00f9 5 tu\u1ed5i&#8217;<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>C\u00e1c t\u1eeb r\u1ea5t quan tr\u1ecdng v\u1edbi m\u00e1y t\u00ecm ki\u1ebfm. N\u00f3 l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch d\u1ec5 nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u1ec3 ph\u00e2n lo\u1ea1i m\u1ed9t trang. Nh\u01b0ng n\u00f3 kh\u00f4ng \u0111\u1ecdc trang gi\u1ed1ng nh\u01b0 b\u1ea1n hay t\u00f4i \u0111\u00e2u. M\u00e1y t\u00ecm ki\u1ebfm kh\u00f4ng c\u00f3 <a href=\"https:\/\/kiencang.net\/cloze-test-doc-hieu\/\">\u0111i\u1ec3m \u0111\u1ecdc hi\u1ec3u<\/a> t\u1ed1t n\u1ebfu b\u1ea1n ki\u1ec3m tra n\u00f3. Thay v\u00ec th\u1ebf, n\u00f3 c\u1ed1 g\u1eafng hi\u1ec3u trang n\u1ed9i dung b\u1eb1ng c\u00e1ch xem t\u1eeb n\u00e0o n\u1ed5i b\u1eadt, d\u1ef1a tr\u00ean s\u1ed1 l\u1ea7n t\u1eeb \u0111\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp v\u00e0 k\u00edch th\u01b0\u1edbc c\u0169ng nh\u01b0 v\u1ecb tr\u00ed c\u1ee7a nh\u1eefng t\u1eeb \u0111\u00f3.<\/p><\/blockquote>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y th\u1eadt d\u1ec5 hi\u1ec3u:<\/p>\n\n\n\n<p>M\u00e1y t\u00ecm ki\u1ebfm ch\u1eb3ng m\u1ea5y kh\u00f4n ngoan. B\u1ea1n ph\u1ea3i \u0111\u00fat c\u00e1c mu\u1ed7ng th\u00f4ng tin cho ch\u00fang.<\/p>\n\n\n\n<p>Nh\u01b0ng c\u00e1i n\u00e0y l\u00e0 t\u1eeb n\u0103m 2008. V\u00e0 \u0111\u00e3 c\u00f3 r\u1ea5t nhi\u1ec1u thay \u0111\u1ed5i k\u1ec3 t\u1eeb th\u1eddi \u0111i\u1ec3m \u0111\u00f3.<\/p>\n\n\n\n<p>\u0110\u1ee9a tr\u1ebb 5 tu\u1ed5i gi\u1edd \u0111\u00e3 trong l\u1ee9a tu\u1ed5i teen. Con b\u00e9 \u0111\u00e3 th\u00f4ng minh h\u01a1n r\u1ed3i.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111\u01a1n gi\u1ea3n.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cach_hieu_cua_Google_ve_cac_tu_dong_nghia_va_tuong_tu_nhau\"><\/span>C\u00e1ch hi\u1ec3u c\u1ee7a Google v\u1ec1 c\u00e1c t\u1eeb \u0111\u1ed3ng ngh\u0129a v\u00e0 t\u01b0\u01a1ng t\u1ef1 nhau<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>T\u00f4i s\u1ebd ti\u1ebfn h\u00e0nh minh h\u1ecda \u1edf \u0111\u00e2y m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a \u0111u\u00f4i ng\u1eafn (ho\u1eb7c \u00edt nh\u1ea5t l\u00e0 trung b\u00ecnh). \u0110\u1eebng lo, t\u00f4i s\u1ebd cho th\u1ea5y s\u1ef1 li\u00ean quan v\u1edbi t\u00ednh ch\u1ea5t \u0111u\u00f4i d\u00e0i trong l\u00e1t n\u1eefa.<\/p>\n\n\n\n<p>H\u00e3y xem x\u00e9t 4 t\u1eeb kh\u00f3a sau:<\/p>\n\n\n\n<ul><li>nh\u1eefng h\u00ecnh \u1ea3nh \u0111\u00e1ng s\u1ee3 (creepy photos);<\/li><li>nh\u1eefng h\u00ecnh \u1ea3nh gh\u00ea r\u1ee3n (scary photos);<\/li><li>nh\u1eefng h\u00ecnh \u1ea3nh gh\u00ea ng\u01b0\u1eddi (terrifying photos);<\/li><li>nh\u1eefng h\u00ecnh \u1ea3nh kinh d\u1ecb (horrifying photos);<\/li><\/ul>\n\n\n\n<p>T\u00f4i ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd \u0111\u1ed3ng \u00fd l\u00e0 c\u00e1c t\u1eeb tr\u00ean c\u00f3 ngh\u0129a r\u1ea5t gi\u1ed1ng nhau. \u0110i\u1ec1u n\u00e0y r\u1ea5t d\u1ec5 d\u00e0ng cho ch\u00fang ta, nh\u1eefng ng\u01b0\u1eddi \u0111\u1ee7 th\u00f4ng minh v\u00e0 bi\u1ebft \u0111\u1ecdc, bi\u1ebft vi\u1ebft.<\/p>\n\n\n\n<p>Nh\u01b0ng v\u1edbi m\u00e1y t\u00ecm ki\u1ebfm Google 5 tu\u1ed5i n\u00f3 kh\u00f4ng d\u1ec5 d\u00e0ng nh\u01b0 th\u1ebf \u0111\u00e2u.<\/p>\n\n\n\n<p>Tr\u1eeb khi ch\u00fang ta cho m\u00e1y t\u00ecm ki\u1ebfm bi\u1ebft s\u1ef1 k\u1ebft n\u1ed1i c\u1ee7a T\u1ea4T C\u1ea2 nh\u1eefng c\u1ee5m t\u1eeb n\u00e0y tr\u00ean trang, n\u00f3 kh\u00f4ng th\u1ec3 g\u1eafn k\u1ebft c\u00e1c t\u1eeb n\u00e0y v\u1edbi nhau.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u kh\u00f4ng t\u1ef1 nhi\u00ean khi vi\u1ebft v\u1edbi m\u1ee5c \u0111\u00edch SEO cho n\u1ed9i dung.<\/p>\n\n\n\n<p>V\u1eady gi\u1edd c\u00f4 n\u00e0ng Google tu\u1ed5i teen c\u1ee7a ch\u00fang ta th\u00ec sao. C\u00f4 \u1ea5y c\u00f3 th\u1ec3 t\u1ea1o k\u1ebft n\u1ed1i?<\/p>\n\n\n\n<p>C\u00f9ng t\u00ecm hi\u1ec3u n\u00e0o.<\/p>\n\n\n\n<p>H\u00e3y xem x\u00e9t n\u1ed9i dung c\u1ee7a trang b\u00ean d\u01b0\u1edbi:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/creepy.png\"><img loading=\"lazy\" decoding=\"async\" width=\"806\" height=\"697\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/creepy.png\" alt=\"h\u00ecnh \u1ea3nh gh\u00ea r\u1ee3n\" class=\"wp-image-6275\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/creepy.png 806w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/creepy-300x259.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/creepy-768x664.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/creepy-585x506.png 585w\" sizes=\"(max-width: 806px) 100vw, 806px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>\u0110\u00e2y l\u00e0 \u0111o\u1ea1n m\u00e3 HTML cho trang:<\/p>\n\n\n\n<p><code>&lt;title&gt;30 b\u1ee9c \u1ea3nh \u0111\u00e1ng s\u1ee3 nh\u1ea5t t\u1eebng t\u1ed3n t\u1ea1i&lt;\/title&gt;<\/code><\/p>\n\n\n\n<p>Th\u1ebb title g\u1ed1c ti\u1ebfng Anh c\u1ee7a n\u00f3 l\u00e0:<\/p>\n\n\n\n<p><code>&lt;title&gt;the 30 Creepiest Photos Ever Taken&lt;\/title&gt;<\/code><\/p>\n\n\n\n<p>T\u00f4i ch\u1eafc ch\u1eafn l\u00e0 b\u1ea1n s\u1ebd \u0111\u1ed3ng \u00fd r\u1eb1ng trang n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho t\u1eeb kh\u00f3a &#8216;creepy photos&#8217; (c\u00e1c b\u1ee9c h\u00ecnh \u0111\u00e1ng s\u1ee3). C\u00e1c t\u1eeb nh\u01b0 &#8216;gh\u00ea r\u1ee3n&#8217;, &#8216;gh\u00ea ng\u01b0\u1eddi&#8217;, &#8216;kinh d\u1ecb&#8217; kh\u00f4ng c\u00f3 trong b\u1ea5t c\u1ee9 ph\u1ea7n n\u00e0o tr\u00ean trang.<\/p>\n\n\n\n<p>Nh\u01b0ng \u0111i\u1ec1u tuy\u1ec7t v\u1eddi \u0111\u00e2y n\u00e0y:<\/p>\n\n\n\n<p>N\u00f3 th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng trong nh\u00f3m 3 cho t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a \u0111\u00f3:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/keywords1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"956\" height=\"232\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/keywords1.png\" alt=\"c\u00e1c t\u1eeb kh\u00f3a \u0111\u1ed3ng ngh\u0129a\" class=\"wp-image-6276\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/keywords1.png 956w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/keywords1-300x73.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/keywords1-768x186.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/keywords1-585x142.png 585w\" sizes=\"(max-width: 956px) 100vw, 956px\" \/><\/a><figcaption>D\u1eef li\u1ec7u v\u1ecb tr\u00ed tr\u00edch t\u1eeb b\u00e1o c\u00e1o &#8216;c\u00e1c t\u1eeb kh\u00f3a g\u1ed1c&#8217; c\u1ee7a Ahrefs<\/figcaption><\/figure><\/div>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u1ea5y n\u00f3i v\u1edbi ch\u00fang ta 2 \u0111i\u1ec1u v\u1ec1 c\u00e1ch m\u00e0 c\u00f4 n\u00e0ng tu\u1ed5i teen Google &#8216;ngh\u0129&#8217;:<\/p>\n\n\n\n<ol><li>C\u00f4 \u1ea5y gi\u1edd \u0111\u00e3 nh\u1eadn ra s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa c\u00e1c t\u1eeb t\u01b0\u01a1ng t\u1ef1;<\/li><li>C\u00f4 \u1ea5y c\u0169ng hi\u1ec3u r\u00f5 r\u00e0ng n\u1ebfu m\u1ed9t trang x\u1ebfp th\u1ee9 h\u1ea1ng t\u1ed1t v\u1edbi m\u1ed9t trong c\u00e1c t\u1eeb kh\u00f3a n\u00e0y, n\u00f3 c\u0169ng ph\u1ea3i x\u1ebfp th\u1ee9 h\u1ea1ng t\u1ed1t cho t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb c\u00f2n l\u1ea1i;<\/li><\/ol>\n\n\n\n<p>Nh\u01b0ng \u0111\u00e2y ch\u1ec9 l\u00e0 \u0111\u1ec9nh c\u1ee7a t\u1ea3ng b\u0103ng tr\u00f4i.<\/p>\n\n\n\n<p>B\u1edfi v\u00ec trang n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cho 4 t\u1eeb kh\u00f3a m\u00e0 th\u00f4i. N\u00f3 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng trong 564 t\u1eeb kh\u00f3a.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/organic-keywords1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1266\" height=\"799\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/organic-keywords1.png\" alt=\"\u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng trong r\u1ea5t nhi\u1ec1u t\u1eeb kh\u00f3a\" class=\"wp-image-6277\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/organic-keywords1.png 1266w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/organic-keywords1-300x189.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/organic-keywords1-768x485.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/organic-keywords1-1024x646.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/organic-keywords1-1170x738.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/organic-keywords1-585x369.png 585w\" sizes=\"(max-width: 1266px) 100vw, 1266px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Trong v\u00e0i k\u1ebft qu\u1ea3 \u0111\u1ea7u ti\u00ean, ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng Google nh\u1eadn ra &#8216;c\u00e1c b\u1ee9c \u1ea3nh&#8217;, &#8216;c\u00e1c b\u1ee9c h\u00ecnh&#8217; v\u00e0 &#8216;h\u00ecnh \u1ea3nh&#8217; c\u00f3 ngh\u0129a t\u01b0\u01a1ng t\u1ef1 nhau. Trang n\u00e0y \u0111\u01b0\u1ee3c th\u0103ng h\u1ea1ng cho t\u1ea5t c\u1ea3 t\u1eeb kh\u00f3a \u0111\u00f3, d\u00f9 kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a tr\u1ef1c ti\u1ebfp cho ch\u00fang.<\/p>\n\n\n\n<p>Nh\u01b0ng c\u00e1c t\u1eeb tr\u00ean v\u1eabn l\u00e0 c\u00e1c t\u1eeb kh\u00f3a \u0111u\u00f4i ng\u1eafn\/trung b\u00ecnh v\u1edbi kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm ri\u00eang l\u1ebb kh\u00e1 cao.<\/p>\n\n\n\n<p>Khi ch\u00fang ta b\u1eaft \u0111\u1ea7u xem x\u00e9t c\u00e1c t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i, nh\u1eefng \u0111i\u1ec1u th\u1ef1c s\u1ef1 h\u1ea5p d\u1eabn xu\u1ea5t hi\u1ec7n.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 v\u1eady, h\u00e3y \u0111\u1ec3 t\u00f4i gi\u1ea3i th\u00edch b\u1eb1ng c\u00e1ch n\u00e0o (v\u00e0 t\u1ea1i sao) c\u00e1c \u0111i\u1ec1u tr\u00ean l\u00e0 c\u00f3 th\u1ec3.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Su_ket_thuc_cua_viec_SEO_%E2%80%98tu_khoa_tren_trang\"><\/span>S\u1ef1 k\u1ebft th\u00fac c\u1ee7a vi\u1ec7c SEO &#8216;t\u1eeb kh\u00f3a tr\u00ean trang&#8217;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>R\u00f5 r\u00e0ng l\u00e0 gi\u1edd Google c\u00f3 kh\u1ea3 n\u0103ng:<\/p>\n\n\n\n<ul><li>Nh\u00f3m c\u00e1c t\u1eeb kh\u00f3a l\u1ea1i v\u1edbi nhau theo c\u00e1c ch\u1ee7 \u0111\u1ec1;<\/li><li>Hi\u1ec3u c\u00e1c t\u1eeb c\u00f3 ngh\u0129a t\u01b0\u01a1ng t\u1ef1 nhau;<\/li><li>C\u00f3 c\u00e1i nh\u00ecn v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c c\u00e1i g\u1ecdi l\u00e0 &#8216;c\u00e1c t\u1eeb tr\u00ean trang&#8217; khi quy\u1ebft \u0111\u1ecbnh <a href=\"https:\/\/kiencang.net\/cach-thang-hang-website-tren-google\/\">n\u1ed9i dung n\u00e0o c\u1ea7n t\u0103ng h\u1ea1ng<\/a>;<\/li><\/ul>\n\n\n\n<p>Nh\u01b0ng trong th\u1ef1c t\u1ebf, m\u1eb7c d\u00f9 c\u00e1c b\u00e0i b\u00e1o cao c\u1ea5p g\u1ea7n \u0111\u00e2y tuy\u00ean b\u1ed1 kh\u00e1c, \u0111i\u1ec1u n\u00e0y kh\u00f4ng \u0111\u1eb7c bi\u1ec7t m\u1edbi m\u1ebb.<\/p>\n\n\n\n<p>B\u1edfi v\u00ec h\u1ecd \u0111\u00e3 l\u00e0m \u0111i\u1ec1u n\u00e0y (\u00edt nh\u1ea5t l\u00e0) t\u1eeb n\u0103m 2013 r\u1ed3i.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lam_the_nao_ma_Google_Hummingbird_thay_doi_cuoc_choi_ve_SEO\"><\/span>L\u00e0m th\u1ebf n\u00e0o m\u00e0 Google Hummingbird thay \u0111\u1ed5i cu\u1ed9c ch\u01a1i v\u1ec1 SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V\u00e0o th\u00e1ng 8 n\u0103m 2013, r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m SEO \u0111\u1ec3 \u00fd th\u1ea5y c\u00f3 s\u1ef1 gia t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp cho nh\u1eefng trang gi\u00e0u n\u1ed9i dung.<\/p>\n\n\n\n<p>V\u1ec1 m\u1eb7t c\u00e1 nh\u00e2n, t\u00f4i nh\u1eadn th\u1ea5y s\u1ef1 t\u0103ng v\u1ecdt (spike) tr\u00ean m\u1ed9t trang ti\u1ebfp th\u1ecb li\u00ean k\u1ebft m\u00e0 t\u00f4i l\u00e0m trong th\u1eddi gian \u0111\u00f3. Trang th\u00ec nh\u1ecf th\u00f4i (kho\u1ea3ng 30 trang), nh\u01b0ng m\u1ed7i trang \u0111\u1ec1u c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung cao v\u00e0 chi ti\u1ebft h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c t\u1eeb kh\u00f3a h\u00e0ng \u0111\u1ea7u (ho\u1eb7c ch\u1ee7 \u0111\u1ec3) trong th\u1ecb tr\u01b0\u1eddng ng\u00e1ch.<\/p>\n\n\n\n<p>S\u1ef1 gia t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp l\u00e0 do vi\u1ec7c <a href=\"https:\/\/kiencang.net\/google-hummingbird\/\">tri\u1ec3n khai thu\u1eadt to\u00e1n Google Hummingbird<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/hummingbird.png\"><img loading=\"lazy\" decoding=\"async\" width=\"533\" height=\"221\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/hummingbird.png\" alt=\"\" class=\"wp-image-6278\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/hummingbird.png 533w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/hummingbird-300x124.png 300w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/><\/a><figcaption>75% s\u1ef1 gia t\u0103ng trong l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm sau khi ph\u00e1t h\u00e0nh Google Hummingbird<\/figcaption><\/figure><\/div>\n\n\n\n<p>Google b\u1eaft \u0111\u1ea7u h\u01b0\u1edbng \u0111\u1ebfn Humminbird \u0111\u1ec3 hi\u1ec3u t\u1ed1t h\u01a1n \u00fd ngh\u0129a \u1ea9n sau truy v\u1ea5n, h\u01a1n l\u00e0 ch\u1ec9 t\u1eadp trung v\u00e0o m\u1ed7i vi\u1ec7c so kh\u1edbp c\u00e1c t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3 v\u1edbi n\u1ed9i dung tr\u00ean trang.<\/p>\n\n\n\n<p>Danny Sullivan gi\u1ea3i th\u00edch s\u1ef1 thay \u0111\u1ed5i n\u00e0y trong <a href=\"http:\/\/searchengineland.com\/google-hummingbird-172816\" target=\"_blank\" rel=\"noreferrer noopener\">b\u00e0i vi\u1ebft c\u1ee7a anh \u1ea5y tr\u00ean Search Engine Land<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\u0110\u1eb7c bi\u1ec7t l\u00e0, Google n\u00f3i r\u1eb1ng Hummingbird ch\u00fa \u00fd nhi\u1ec1u h\u01a1n \u0111\u1ebfn m\u1ed7i t\u1eeb trong truy v\u1ea5n, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng to\u00e0n b\u1ed9 truy v\u1ea5n &#8211; to\u00e0n b\u1ed9 c\u00e2u ho\u1eb7c cu\u1ed9c tr\u00f2 chuy\u1ec7n ho\u1eb7c \u00fd ngh\u0129a &#8211; \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n \u0111\u1ebfn, ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e1c t\u1eeb \u0111\u1eb7c bi\u1ec7t. M\u1ee5c ti\u00eau l\u00e0 c\u00e1c trang s\u1ebd \u0111\u01b0\u1ee3c so kh\u1edbp v\u1ec1 m\u1eb7t \u00fd ngh\u0129a t\u1ed1t h\u01a1n, ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 so kh\u1edbp thu\u1ea7n t\u00fay v\u00e0i t\u1eeb kh\u00f3a.<\/p><cite>&#8211; Danny Sullivan<\/cite><\/blockquote>\n\n\n\n<p>Gi\u1edd t\u00f4i \u1ee7ng h\u1ed9 cho vi\u1ec7c vi\u1ebft n\u1ed9i dung d\u00e0nh cho con ng\u01b0\u1eddi (ch\u1ee9 kh\u00f4ng ph\u1ea3i cho m\u00e1y t\u00ecm ki\u1ebfm), v\u00e0 \u0111i v\u00e0o c\u00e1c ch\u1ee7 \u0111\u1ec3 th\u1eadt chuy\u00ean s\u00e2u.<\/p>\n\n\n\n<p>\u0110\u1ea5y l\u00e0 th\u1ef1c h\u00e0nh t\u00f4i tu\u00e2n theo trong su\u1ed1t qu\u00e1 tr\u00ecnh t\u00f4i x\u00e2y d\u1ef1ng (v\u00e0 t\u1ed1i \u01b0u h\u00f3a) c\u00e1c trang web.<\/p>\n\n\n\n<p>Nh\u01b0ng v\u1edbi nh\u1eefng ai l\u00e0m SEO ch\u01b0a th\u1ef1c hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3, \u0111\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m thay \u0111\u1ed5i tr\u00f2 ch\u01a1i. \u0110\u1eb7c bi\u1ec7t l\u00e0 sau khi <a href=\"https:\/\/kiencang.net\/google-panda\/\">Panda \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh n\u0103m 2011<\/a> &#8211; k\u1ebb chuy\u00ean \u0111i gi\u1ebft n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p c\u1ee7a Google.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Su_ket_thuc_cua_noi_dung_nho_be_xao_di_xao_lai_cookie_cutter_content\"><\/span>S\u1ef1 k\u1ebft th\u00fac c\u1ee7a n\u1ed9i dung nh\u1ecf b\u00e9 x\u00e0o \u0111i x\u00e1o l\u1ea1i (cookie cutter content)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>B\u1ea1n c\u00f3 l\u1ebd \u0111\u00e3 \u0111\u1ecdc c\u00e1c b\u00e0i vi\u1ebft tuy\u00ean b\u1ed1 r\u1eb1ng &#8216;c\u00e1c b\u00e0i blog 500 t\u1eeb kh\u00f4ng c\u00f2n l\u00e0 b\u00e0i vi\u1ebft c\u00f3 \u00fd ngh\u0129a cho SEO n\u1eefa&#8217;.<\/p>\n\n\n\n<p>V\u00e0 Humming bird l\u00e0 l\u00fd do gi\u1ea3i th\u00edch v\u00ec sao.<\/p>\n\n\n\n<p>Khi kh\u1ea3 n\u0103ng Google hi\u1ec3u n\u1ed9i dung t\u0103ng l\u00ean, n\u00f3 b\u1eaft \u0111\u1ea7u th\u00edch c\u00e1c n\u1ed9i dung chi ti\u1ebft ph\u1ee7 tr\u00f9m ch\u1ee7 \u0111\u1ec1 th\u1eadt s\u00e2u s\u1eafc, v\u01b0\u1ee3t qua c\u00e1c trang nh\u1eafm \u0111\u1ebfn c\u00e1c t\u1eeb kh\u00f3a ri\u00eang l\u1ebb.<\/p>\n\n\n\n<p>Gi\u1ed1ng nh\u01b0 th\u1ebf n\u00e0y:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/hummingbird1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/hummingbird1.png\" alt=\"hummingbird1\" class=\"wp-image-6279\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/hummingbird1.png 800w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/hummingbird1-300x200.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/hummingbird1-768x512.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/hummingbird1-585x390.png 585w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/hummingbird1-263x175.png 263w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>V\u00e0 trong th\u1ef1c t\u1ebf, t\u00f4i \u0111\u00e3 ch\u1ecdn c\u00e1c t\u1eeb kh\u00f3a trong h\u00ecnh minh h\u1ecda tr\u00ean v\u00ec m\u1ed9t l\u00fd do.<\/p>\n\n\n\n<p>\u0110\u1ea5y l\u00e0 v\u00ec b\u00e0i <a href=\"https:\/\/kiencang.net\/van-ban-neo\/\">h\u01b0\u1edbng d\u1eabn v\u1ec1 v\u0103n b\u1ea3n neo c\u1ee7a ch\u00fang t\u00f4i<\/a>&nbsp;(\u0111\u00e2y l\u00e0 b\u00e0i vi\u1ebft kh\u00e1 hay tr\u00ean Ahref m\u00e0 m\u00ecnh \u0111\u00e3 d\u1ecbch) \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng trong top 5 t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a \u0111\u00f3.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/van-ban-neo.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"764\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/van-ban-neo.png\" alt=\"v\u0103n b\u1ea3n neo\" class=\"wp-image-6280\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/van-ban-neo.png 1140w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/van-ban-neo-300x201.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/van-ban-neo-768x515.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/van-ban-neo-1024x686.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/van-ban-neo-585x392.png 585w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/van-ban-neo-263x175.png 263w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>T\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i &#8216;c\u00e1ch t\u1ea1o v\u0103n b\u1ea3n neo&#8217; l\u00e0 v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u1ec1 \u1ea3nh h\u01b0\u1edfng.<\/p>\n\n\n\n<p>C\u1ee5m t\u1eeb n\u00e0y kh\u00f4ng xu\u1ea5t hi\u1ec7n trong b\u1ea5t c\u1ee9 \u0111\u00e2u trong b\u00e0i vi\u1ebft.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/how-to-create.png\"><img loading=\"lazy\" decoding=\"async\" width=\"897\" height=\"335\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/how-to-create.png\" alt=\"c\u00e1ch t\u1ea1o v\u0103n b\u1ea3n neo\" class=\"wp-image-6308\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/how-to-create.png 897w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/how-to-create-300x112.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/how-to-create-768x287.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/how-to-create-585x218.png 585w\" sizes=\"(max-width: 897px) 100vw, 897px\" \/><\/a><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/cach-tao-van-ban-neo.png\"><img loading=\"lazy\" decoding=\"async\" width=\"645\" height=\"523\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/cach-tao-van-ban-neo.png\" alt=\"c\u00e1ch t\u1ea1o v\u0103n b\u1ea3n neo\" class=\"wp-image-6281\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/cach-tao-van-ban-neo.png 645w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/cach-tao-van-ban-neo-300x243.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/cach-tao-van-ban-neo-585x474.png 585w\" sizes=\"(max-width: 645px) 100vw, 645px\" \/><\/a><\/figure>\n\n\n\n<p>V\u00e0 v\u1edbi t\u00ecm ki\u1ebfm &#8216;allintitle&#8217;: &#8220;c\u00e1ch t\u1ea1o v\u0103n b\u1ea3n neo&#8221; (how to create anchor text) tr\u00ean Google cho ch\u00fang ta th\u1ea5y r\u1eb1ng c\u00f3 40 trang tr\u1ef1c ti\u1ebfp t\u1ed1i \u01b0u h\u00f3a cho t\u1eeb kh\u00f3a n\u00e0y:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/allintitle.png\"><img loading=\"lazy\" decoding=\"async\" width=\"965\" height=\"726\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/allintitle.png\" alt=\"c\u00e1c t\u1ea1o v\u0103n b\u1ea3n neo\" class=\"wp-image-6282\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/allintitle.png 965w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/allintitle-300x226.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/allintitle-768x578.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/allintitle-585x440.png 585w\" sizes=\"(max-width: 965px) 100vw, 965px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Nh\u01b0ng v\u00ec ch\u00fang t\u00f4i vi\u1ebft r\u1ea5t s\u00e2u v\u1ec1 ch\u1ee7 \u0111\u1ec1 &#8216;v\u0103n b\u1ea3n neo&#8217;, ch\u00fang t\u00f4i \u0111\u01b0\u1ee3c th\u0103ng h\u1ea1ng cao v\u01b0\u1ee3t tr\u00ean t\u1ea5t c\u1ea3.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/how-to-create1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"961\" height=\"740\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/how-to-create1.png\" alt=\"c\u00e1ch t\u1ea1o v\u0103n b\u1ea3n neo\" class=\"wp-image-6283\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/how-to-create1.png 961w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/how-to-create1-300x231.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/how-to-create1-768x591.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/how-to-create1-585x450.png 585w\" sizes=\"(max-width: 961px) 100vw, 961px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>K\u1ebft qu\u1ea3 t\u01b0\u01a1ng t\u1ef1 v\u1edbi t\u1eeb kh\u00f3a ti\u1ebfng Vi\u1ec7t:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/van-ban-neo-top-google.png\"><img loading=\"lazy\" decoding=\"async\" width=\"787\" height=\"539\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/van-ban-neo-top-google.png\" alt=\"c\u00e1ch t\u1ea1o v\u0103n b\u1ea3n neo\" class=\"wp-image-8200\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/van-ban-neo-top-google.png 787w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/van-ban-neo-top-google-300x205.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/van-ban-neo-top-google-768x526.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/van-ban-neo-top-google-585x401.png 585w\" sizes=\"(max-width: 787px) 100vw, 787px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>\u0110\u1ec3 r\u00f5 r\u00e0ng: T\u00f4i kh\u00f4ng \u0111\u1eb7c bi\u1ec7t c\u1ed1 g\u1eafng th\u0103ng h\u1ea1ng cho b\u1ea5t c\u1ee9 t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i n\u00e0o trong b\u00e0i vi\u1ebft n\u00e0y. T\u00f4i ch\u1ec9 c\u1ed1 g\u1eafng \u0111i s\u00e2u v\u00e0o ch\u1ee7 \u0111\u1ec1 &#8220;v\u0103n b\u1ea3n neo&#8221; v\u00e0 Google t\u1ef1 \u0111\u1ed9ng k\u1ebft n\u1ed1i r\u1ea5t nhi\u1ec1u t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i v\u1edbi b\u00e0i vi\u1ebft \u0111\u00f3.<\/p>\n\n\n\n<p>T\u1ea5t nhi\u00ean v\u00ed d\u1ee5 tr\u00ean ch\u1ec9 l\u00e0 quan s\u00e1t c\u00e1 nh\u00e2n (anecdotal). H\u00e3y \u0111\u1ec3 t\u00f4i ch\u1ee9ng minh n\u00f3 (back it up) v\u1edbi m\u1ed9t s\u1ed1 d\u1eef li\u1ec7u.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Phan_tich_moi_day_voi_hon_2_trieu_tu_khoa_noi_gi_ve_Chu_de_%3E_Tu_khoa\"><\/span>Ph\u00e2n t\u00edch m\u1edbi \u0111\u00e2y v\u1edbi h\u01a1n 2 tri\u1ec7u t\u1eeb kh\u00f3a n\u00f3i g\u00ec v\u1ec1 Ch\u1ee7 \u0111\u1ec1 &gt; T\u1eeb kh\u00f3a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ch\u00fang t\u00f4i v\u1eeba m\u1edbi th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch h\u01a1n 2 tri\u1ec7u t\u1eeb kh\u00f3a cho nghi\u00ean c\u1ee9u v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 th\u0103ng h\u1ea1ng tr\u00ean trang.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 2 \u0111i\u1ec1u quan tr\u1ecdng \u0111\u01b0\u1ee3c r\u00fat ra t\u1eeb nghi\u00ean c\u1ee9u, c\u00e1i h\u1ed7 tr\u1ee3 cho quan \u0111i\u1ec3m c\u1ee7a Google \u1edf th\u1eddi \u0111i\u1ec3m n\u00e0y:<\/p>\n\n\n\n<ul><li>\u00cdt \u01b0a th\u00edch h\u01a1n v\u1edbi vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a theo ki\u1ec3u truy\u1ec1n th\u1ed1ng &#8216;c\u00e1c t\u1eeb tr\u00ean trang&#8217;;<\/li><li>Quan t\u00e2m nhi\u1ec1u h\u01a1n c\u00e1c <a href=\"https:\/\/kiencang.net\/tu-khoa-lsi-la-gi\/\">t\u1eeb kh\u00f3a li\u00ean quan<\/a> v\u1edbi ch\u1ee7 \u0111\u1ec1 t\u1ed5ng th\u1ec3.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">1. T\u1eeb kh\u00f3a trong ti\u00eau \u0111\u1ec1 trang<\/h3>\n\n\n\n<p>Th\u00f4ng th\u01b0\u1eddng, s\u1ebd l\u00e0 kh\u00f4n ngoan trong l\u00e3nh v\u1ef1c SEO khi n\u00f3i r\u1eb1ng t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c th\u0103ng h\u1ea1ng bu\u1ed9c ph\u1ea3i \u0111\u01b0\u1ee3c bao g\u1ed3m trong ti\u00eau \u0111\u1ec1 trang c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>V\u1eady d\u1eef li\u1ec7u c\u00f3 h\u1ed7 tr\u1ee3 cho \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng?<\/p>\n\n\n\n<p>Kh\u00f4ng h\u1ec1.<\/p>\n\n\n\n<p>Ch\u00fang t\u00f4i ph\u00e1t hi\u1ec7n ra r\u1eb1ng ph\u1ea7n l\u1edbn c\u00e1c trang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng trong top 10 c\u1ee7a Google kh\u00f4ng bao g\u1ed3m t\u1eeb kh\u00f3a (d\u1ea1ng ch\u00ednh x\u00e1c) trong ti\u00eau \u0111\u1ec1 c\u1ee7a n\u00f3:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/04-in-title.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"938\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/04-in-title.png\" alt=\"s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a trong ti\u00eau \u0111\u1ec1\" class=\"wp-image-6284\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/04-in-title.png 1440w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/04-in-title-300x195.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/04-in-title-768x500.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/04-in-title-1024x667.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/04-in-title-1170x762.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/04-in-title-585x381.png 585w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a><figcaption>Tr\u1ee5c tung l\u00e0 t\u1ef7 l\u1ec7 trang c\u00f3 s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a trong ti\u00eau \u0111\u1ec1, tr\u1ee5c ho\u00e0nh l\u00e0 v\u1ecb tr\u00ed tr\u00ean Google<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. T\u1eeb kh\u00f3a trong n\u1ed9i dung<\/h3>\n\n\n\n<p>Th\u1ebf c\u00f2n v\u1ec1 n\u1ed9i dung th\u00ec sao?<\/p>\n\n\n\n<p>C\u00f3 ph\u1ea3i ph\u1ea7n l\u1edbn c\u00e1c trang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng trong top 10 \u0111\u1ec1u \u00edt nh\u1ea5t bao g\u1ed3m t\u1eeb kh\u00f3a \u1edf \u0111\u00e2u \u0111\u00f3 tr\u00ean trang ph\u1ea3i kh\u00f4ng?<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 l\u1ebd \u0111\u00e3 \u0111o\u00e1n \u0111\u01b0\u1ee3c r\u1ed3i &#8211; m\u1ed9t l\u1ea7n n\u1eefa c\u00e2u tr\u1ea3 l\u1eddi l\u00e0 kh\u00f4ng.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/09-percent-in-content.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"938\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/09-percent-in-content.png\" alt=\"T\u1ef7 l\u1ec7 trang bao g\u1ed3m \u00edt nh\u1ea5t m\u1ed9t t\u1eeb kh\u00f3a trong n\u1ed9i dung\" class=\"wp-image-6285\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/09-percent-in-content.png 1440w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/09-percent-in-content-300x195.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/09-percent-in-content-768x500.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/09-percent-in-content-1024x667.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/09-percent-in-content-1170x762.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/09-percent-in-content-585x381.png 585w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>L\u01afU \u00dd: M\u1eb7c d\u00f9 d\u1eef li\u1ec7u c\u1ee7a ch\u00fang t\u00f4i ph\u00e1t hi\u1ec7n ra r\u1eb1ng c\u00e1c trang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u0103ng h\u1ea1ng m\u00e0 kh\u00f4ng ch\u1ee9a t\u1eeb kh\u00f3a \u1edf d\u1ea1ng ch\u00ednh x\u00e1c, ch\u00fang t\u00f4i s\u1ebd v\u1eabn khuy\u00ean b\u1ea1n r\u1eb1ng, b\u1ea1n n\u00ean bao g\u1ed3m t\u1eeb kh\u00f3a &#8216;ch\u00ednh&#8217; trong c\u00e1c ch\u1ed7 th\u00f4ng th\u01b0\u1eddng (ti\u00eau \u0111\u1ec1, ph\u1ea7n \u0111\u1ea7u, n\u1ed9i dung, v\u00e2n v\u00e2n).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0110i\u1ec1u r\u00fat ra \u0111\u01b0\u1ee3c: T\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung c\u1ee7a b\u1ea1n cho ch\u1ee7 \u0111\u1ec1<\/h3>\n\n\n\n<p>Tr\u01b0\u1eddng ph\u00e1i SEO c\u1ed5 \u0111i\u1ec3n c\u00f3 h\u01b0\u1edbng ti\u1ebfp c\u1eadn theo c\u00e1ch t\u1ea1o ra danh s\u00e1ch v\u00f4 c\u00f9ng l\u1edbn c\u00e1c t\u1eeb kh\u00f3a, sau \u0111\u00f3 t\u1ea1o c\u00e1c trang ri\u00eang bi\u1ec7t cho m\u1ed7i t\u1eeb kh\u00f3a trong s\u1ed1 ch\u00fang gi\u1edd \u0111\u00e3 l\u00e0 <em>ph\u01b0\u01a1ng ph\u00e1p l\u1ed7i th\u1eddi<\/em> r\u1ed3i.<\/p>\n\n\n\n<p>M\u1ed9t trang m\u1ea1nh, c\u00f3 th\u1ea9m quy\u1ec1n, bao tr\u00f9m ch\u1ee7 \u0111\u1ec3 s\u00e2u s\u1eafc, c\u00f3 th\u1ec3 th\u0103ng h\u1ea1ng cho nhi\u1ec1u t\u1eeb kh\u00f3a ng\u1eafn, trung b\u00ecnh v\u00e0 d\u00e0i.<\/p>\n\n\n\n<p>Th\u1eadm ch\u00ed l\u00e0 khi c\u00e1c t\u1eeb kh\u00f3a n\u00e0y kh\u00f4ng xu\u1ea5t hi\u1ec7n \u1edf b\u1ea5t c\u1ee9 \u0111\u00e2u tr\u00ean trang.<\/p>\n\n\n\n<p>C\u00f9ng xem c\u00e1ch l\u00e0m \u0111i\u1ec1u \u0111\u00f3 nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lam_the_nao_thang_hang_duoc_cho_hang_tram_tu_khoa_duoi_dai_mot_cach_de_dang\"><\/span>L\u00e0m th\u1ebf n\u00e0o th\u0103ng h\u1ea1ng \u0111\u01b0\u1ee3c cho h\u00e0ng tr\u0103m t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110\u1ec3 t\u00f4i \u0111i \u0111\u1ebfn \u0111i\u1ec3m m\u1ea5u ch\u1ed1t:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><span style=\"font-size: 18pt; color: #ff6600;\"><strong>Ch\u00fang t\u00f4i khuy\u00ean b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung cho ch\u1ee7 \u0111\u1ec1 thay v\u00ec h\u01b0\u1edbng t\u1edbi c\u00e1c t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i c\u1ee5 th\u1ec3.<\/strong><\/span><\/p><\/blockquote>\n\n\n\n<p>T\u1ea1i sao?<\/p>\n\n\n\n<p>B\u1edfi v\u00ec gi\u1edd Google \u0111\u00e3 \u0111\u1ee7 th\u00f4ng minh \u0111\u1ec3 nh\u00f3m c\u00e1c t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i ri\u00eang l\u1ebb v\u00e0o c\u00e1c ch\u1ee7 \u0111\u1ec1 (topics) v\u00e0 nh\u00f3m ti\u1ec3u ch\u1ee7 \u0111\u1ec1 r\u1ed3i (subtopics).<\/p>\n\n\n\n<p>C\u00e1c b\u1eb1ng ch\u1ee9ng r\u00f5 r\u00e0ng cho th\u1ea5y r\u1eb1ng vi\u1ec7c \u0111\u01b0\u1ee3c th\u0103ng h\u1ea1ng cho nhi\u1ec1u t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i gi\u1edd l\u00e0 s\u1ea3n ph\u1ea9m ph\u1ee5 c\u1ee7a vi\u1ec7c t\u1ea1o ra n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng c\u1ef1c k\u1ef3 cao v\u1edbi \u0111\u1ed9 bao ph\u1ee7 s\u00e2u s\u1eafc v\u1ec1 ch\u1ee7 \u0111\u1ec1.<\/p>\n\n\n\n<p>B\u1ea1n kh\u00f4ng c\u00f2n ph\u1ea3i lo l\u1eafng v\u1ec1 vi\u1ec7c \u0111\u01b0a t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i b\u1ea1n mu\u1ed1n t\u0103ng th\u1ee9 h\u1ea1ng v\u00e0o <a href=\"https:\/\/kiencang.net\/seo-onpage\/\">c\u00e1c y\u1ebfu t\u1ed1 onpage<\/a>&nbsp;n\u1eefa. Nh\u1eefng ng\u00e0y (may m\u1eafn) \u0111\u00f3 \u0111\u00e3 qua r\u1ed3i.<\/p>\n\n\n\n<p>V\u00e0 \u0111i\u1ec1u hay ho l\u00e0 ngay c\u1ea3 khi t\u1eebng t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm ch\u1eb3ng h\u1ea5p d\u1eabn g\u00ec, th\u00ec khi b\u1ea1n k\u1ebft h\u1ee3p ch\u00fang l\u1ea1i v\u1edbi nhau, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm <em>\u0111\u00e1ng k\u1ec3<\/em>.<\/p>\n\n\n\n<p>M\u1ed9t vi\u00ean g\u1ea1ch l\u00e0 v\u00f4 d\u1ee5ng. Nh\u01b0ng n\u1ebfu b\u1ea1n c\u00f3 r\u1ea5t nhi\u1ec1u vi\u00ean g\u1ea1ch b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y m\u1ed9t b\u1ee9c t\u01b0\u1eddng (kh\u00f4ng, \u00fd t\u00f4i kh\u00f4ng ph\u1ea3i l\u00e0 b\u1ee9c t\u01b0\u1eddng c\u1ee7a Donald Trump).<\/p>\n\n\n\n<p>Nh\u01b0ng, gi\u1edd l\u00e0 th\u00f4ng b\u00e1o tr\u01b0\u1edbc:<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Noi_dung_sau_sac_PHAI_duoc_ket_hop_voi_viec_xay_dung_lien_ket\"><\/span>N\u1ed9i dung s\u00e2u s\u1eafc PH\u1ea2I \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng li\u00ean k\u1ebft<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>B\u1eb1ng ch\u1ee9ng c\u0169ng cho th\u1ea5y r\u1eb1ng ch\u1ec9 t\u1ea1o m\u1ed7i n\u1ed9i dung t\u1ed1t l\u00e0 ch\u01b0a \u0111\u1ee7.<\/p>\n\n\n\n<p>Ch\u1ec9 khi n\u1ed9i dung t\u1ed1t k\u1ebft h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 v\u00e0 ch\u1ee7 \u0111\u1ed9ng <a href=\"https:\/\/kiencang.net\/skyscraper-technique\/\">x\u00e2y d\u1ef1ng li\u00ean k\u1ebft<\/a> th\u00ec \u0111i\u1ec1u k\u1ef3 di\u1ec7u m\u1edbi x\u1ea3y ra.<\/p>\n\n\n\n<p>V\u00ec nghi\u00ean c\u1ee9u t\u1eeb 2 tri\u1ec7u t\u1eeb kh\u00f3a c\u1ee7a ch\u00fang t\u00f4i c\u0169ng ph\u00e1t hi\u1ec7n ra r\u1eb1ng c\u00e1c backlink ti\u1ebfp t\u1ee5c l\u00e0 y\u1ebfu t\u1ed1 ri\u00eang bi\u1ec7t th\u0103ng h\u1ea1ng t\u1ed1t nh\u1ea5t cho SEO:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/00-backlink-factors-on-page-factors-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1298\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/00-backlink-factors-on-page-factors-1.png\" alt=\"backlink ti\u1ebfp t\u1ee5c l\u00e0 y\u1ebfu t\u1ed1 th\u0103ng h\u1ea1ng cho trang t\u1ed1t nh\u1ea5t\" class=\"wp-image-6286\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/00-backlink-factors-on-page-factors-1.png 1440w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/00-backlink-factors-on-page-factors-1-300x270.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/00-backlink-factors-on-page-factors-1-768x692.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/00-backlink-factors-on-page-factors-1-1024x923.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/00-backlink-factors-on-page-factors-1-1170x1055.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/00-backlink-factors-on-page-factors-1-585x527.png 585w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>V\u1eady l\u00e0 \u0111\u00e3 r\u00f5: m\u1ed9t khi b\u1ea1n t\u1ea1o \u0111\u01b0\u1ee3c n\u1ed9i dung s\u00e2u s\u1eafc tuy\u1ec7t v\u1eddi bao tr\u00f9m m\u1ed9t ch\u1ee7 \u0111\u1ec1, b\u1ea1n v\u1eabn ph\u1ea3i x\u00e2y d\u1ef1ng li\u00ean k\u1ebft n\u1ebfu b\u1ea1n mu\u1ed1n th\u0103ng h\u1ea1ng \u0111\u1ec3 \u0111\u1ebfn \u0111\u01b0\u1ee3c c\u00e1c v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u.<\/p>\n\n\n\n<p>V\u1eady th\u00ec l\u00e0m th\u1ebf n\u00e0o b\u1ea1n t\u1ea1o \u0111\u01b0\u1ee3c c\u00e1c n\u1ed9i dung v\u00f4 c\u00f9ng s\u00e2u s\u1eafc (c\u00f9ng v\u1edbi k\u1ebf ho\u1ea1ch qu\u1ea3ng b\u00e1 \u0111\u00fang) \u0111\u1ec3 c\u00f3 th\u1ec3 th\u0103ng h\u1ea1ng cho nhi\u1ec1u t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i?<\/p>\n\n\n\n<p>\u1ede \u0111\u00e2y c\u00f3 2 ph\u01b0\u01a1ng ph\u00e1p.<\/p>\n\n\n\n<p>L\u01b0u \u00fd: Trong ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ea7u ti\u00ean, t\u00f4i c\u00f3 \u0111\u01b0a v\u00e0o m\u1ed9t s\u1ed1 m\u1eb9o \u0111\u1ec3 t\u00ecm ra c\u1ea7n c\u00f3 bao nhi\u00eau backlink \u0111\u1ec3 \u0111\u01b0\u1ee3c th\u0103ng h\u1ea1ng. M\u1eb9o t\u01b0\u01a1ng t\u1ef1 s\u1ebd \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong ph\u01b0\u01a1ng ph\u00e1p th\u1ee9 hai (m\u1eb7c d\u1ea7u t\u00f4i kh\u00f4ng l\u1eb7p l\u1ea1i ch\u00fang).<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Phuong_phap_1_giup_thang_hang_nhieu_tu_khoa_Nghien_cuu_doi_thu_canh_tranh\"><\/span>Ph\u01b0\u01a1ng ph\u00e1p 1 gi\u00fap th\u0103ng h\u1ea1ng nhi\u1ec1u t\u1eeb kh\u00f3a: Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>B\u00e1o c\u00e1o &#8216;Top pages \/ C\u00e1c trang \u0111\u1ee9ng \u0111\u1ea7u&#8217; trong Ahrefs Site Explorer l\u00e0 v\u0169 kh\u00ed b\u00ed m\u1eadt c\u1ee7a b\u1ea1n trong nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i.<\/p>\n\n\n\n<p>T\u1ea1i sao?<\/p>\n\n\n\n<p>V\u00ec n\u00f3 s\u1ebd cho b\u1ea1n th\u1ea5y c\u00e1c trang c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u00e3 th\u0103ng h\u1ea1ng cho H\u00c0NG TR\u0102M (ho\u1eb7c th\u1eadm ch\u00ed H\u00c0NG NG\u00c0N) t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i n\u00e0o.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 quy tr\u00ecnh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 1: T\u00ecm n\u1ed9i dung h\u00e0ng \u0111\u1ea7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n trong T\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean (Organic Search)<\/h3>\n\n\n\n<p>H\u00e3y xem b\u00e1o c\u00e1o &#8216;Top pages&#8217; cho m\u1ed9t trong c\u00e1c blog content marketing \u01b0a th\u00edch c\u1ee7a t\u00f4i &#8211; <a href=\"http:\/\/www.copyblogger.com\/\">copyblogger<\/a>.<\/p>\n\n\n\n<p><em>Site Explorer &gt; Enter domain &gt; Explore &gt; Organic keywords &gt; Top pages<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/top-pages.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1471\" height=\"748\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/top-pages.png\" alt=\"c\u00e1c trang h\u00e0ng \u0111\u1ea7u\" class=\"wp-image-6288\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/top-pages.png 1471w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/top-pages-300x153.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/top-pages-768x391.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/top-pages-1024x521.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/top-pages-1170x595.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/top-pages-585x297.png 585w\" sizes=\"(max-width: 1471px) 100vw, 1471px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c gi\u1ea3i th\u00edch nhanh v\u1ec1 <a href=\"https:\/\/kiencang.net\/chi-so-seo-ahrefs\/\">c\u00e1c ch\u1ec9 s\u1ed1<\/a> m\u00e0 t\u00f4i b\u00f4i \u0111\u1eadm trong khung \u0111\u1ecf ph\u00eda tr\u00ean:<\/p>\n\n\n\n<ul><li><strong>Traffic<\/strong> &#8211; T\u1ed5ng <a href=\"https:\/\/kiencang.net\/uoc-tinh-luu-luong-truy-cap\/\">l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm<\/a> t\u1ef1 nhi\u00ean cho trang<\/li><li><strong>Keywords<\/strong> &#8211; S\u1ed1 l\u01b0\u1ee3ng c\u00e1c t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3 m\u00e0 trang \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng<\/li><li><strong>Top keyword<\/strong> &#8211; T\u1eeb kh\u00f3a c\u1ee5 th\u1ec3 \u0111em l\u1ea1i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp l\u1edbn nh\u1ea5t cho trang. \u0110\u00e2y l\u00e0 c\u00e1i g\u1ea7n gi\u1ed1ng v\u1edbi &#8216;ch\u1ee7 \u0111\u1ec1&#8217;<\/li><li><strong>Its volume<\/strong> &#8211; T\u1ed5ng l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm cho t\u1eeb kh\u00f3a h\u00e0ng \u0111\u1ea7u<\/li><li><strong>Pos<\/strong> &#8211; V\u1ecb tr\u00ed x\u1ebfp h\u1ea1ng c\u1ee7a trang cho t\u1eeb kh\u00f3a h\u00e0ng \u0111\u1ea7u c\u1ee7a n\u00f3<\/li><\/ul>\n\n\n\n<p>\u0110\u1ec3 xem c\u00e1c t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3 m\u00e0 trang th\u0103ng h\u1ea1ng, \u0111\u01a1n gi\u1ea3n l\u00e0 click v\u00e0o m\u0169i t\u00ean b\u00ean c\u1ea1nh s\u1ed1 d\u01b0\u1edbi c\u1ed9t &#8216;T\u1eeb kh\u00f3a&#8217;.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/keywords3.png\"><img loading=\"lazy\" decoding=\"async\" width=\"883\" height=\"694\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/keywords3.png\" alt=\"xem c\u00e1c t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3\" class=\"wp-image-6289\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/keywords3.png 883w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/keywords3-300x236.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/keywords3-768x604.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/keywords3-585x460.png 585w\" sizes=\"(max-width: 883px) 100vw, 883px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>H\u00e3y xem \u0111i\u1ec1u n\u00e0y gi\u1ed1ng nh\u01b0 th\u0103ng h\u1ea1ng cho r\u1ea5t nhi\u1ec1u t\u1eeb kh\u00f3a h\u1ea5p d\u1eabn b\u00ean d\u01b0\u1edbi ch\u1ee7 \u0111\u1ec1 &#8216;how to get a book published&#8217;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 2: Xu\u1ea5t c\u00e1c t\u1eeb kh\u00f3a n\u00e0y \u0111\u1ec3 ph\u00e2n t\u00edch<\/h3>\n\n\n\n<p>\u0110\u1ec3 xem t\u1ea5t c\u1ea3 ch\u00fang, t\u00f4i xu\u1ea5t b\u00e1o c\u00e1o d\u01b0\u1edbi d\u1ea1ng file CSV v\u00e0 m\u1edf b\u1ea3ng t\u00ednh n\u00e0y trong OpenOffice.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/spreadsheet5.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1270\" height=\"697\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/spreadsheet5.png\" alt=\"b\u1ea3ng t\u00ednh 5\" class=\"wp-image-6290\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/spreadsheet5.png 1270w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/spreadsheet5-300x165.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/spreadsheet5-768x421.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/spreadsheet5-1024x562.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/spreadsheet5-1170x642.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/spreadsheet5-585x321.png 585w\" sizes=\"(max-width: 1270px) 100vw, 1270px\" \/><\/a><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 3: L\u1ecdc v\u00e0 Nh\u00f3m c\u00e1c t\u1eeb kh\u00f3a v\u00e0o c\u00e1c ch\u1ee7 \u0111\u1ec1 nh\u1ecf h\u01a1n<\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 c\u00e1i m\u00e0 t\u00f4i ch\u1eb3ng h\u1ee9ng th\u00fa l\u00e0m \u0111\u00e2u:<\/p>\n\n\n\n<p>C\u1ed1 g\u1eafng s\u1eafp x\u1ebfp \u0111\u1ec3 \u0111\u01b0a t\u1ea5t c\u1ea3 363 t\u1eeb kh\u00f3a n\u00e0y v\u00e0o n\u1ed9i dung c\u1ee7a t\u00f4i.<\/p>\n\n\n\n<p>Nh\u01b0 t\u00f4i \u0111\u00e3 ch\u1ee9ng minh tr\u01b0\u1edbc \u0111\u00e2y, \u0111i\u1ec1u n\u00e0y <em>ho\u00e0n to\u00e0n ph\u00ed th\u1eddi gian<\/em>.<\/p>\n\n\n\n<p>Thay v\u00e0o \u0111\u00f3, t\u00f4i mu\u1ed1n nh\u00f3m t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a n\u00e0y v\u00e0o c\u00e1c ch\u1ee7 \u0111\u1ec1 nh\u1ecf h\u01a1n (subtopics) ho\u1eb7c c\u00e1c ti\u1ec3u m\u1ee5c (headers).<\/p>\n\n\n\n<p>Ti\u1ebfp theo l\u00e0 qu\u00e1 tr\u00ecnh x\u1eed l\u00fd th\u1ee7 c\u00f4ng th\u00f4ng qua b\u1ea3ng t\u00ednh v\u00e0 l\u1ecdc ra m\u1ecdi th\u1ee9 v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 gi\u1ed1ng nhau.<\/p>\n\n\n\n<p>T\u00f4i m\u1ea5t kho\u1ea3ng 10 ph\u00fat \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 cho trang n\u00e0y. \u0110\u00e2y l\u00e0 c\u00e1i m\u00e0 t\u00f4i thu \u0111\u01b0\u1ee3c:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/spreadsheet6.png\"><img loading=\"lazy\" decoding=\"async\" width=\"721\" height=\"623\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/spreadsheet6.png\" alt=\"c\u00e1c ch\u1ee7 \u0111\u1ec1 nh\u1ecf h\u01a1n\" class=\"wp-image-6291\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/spreadsheet6.png 721w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/spreadsheet6-300x259.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/spreadsheet6-585x505.png 585w\" sizes=\"(max-width: 721px) 100vw, 721px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>V\u1eady l\u00e0 ch\u00fang ta \u0111\u00e3 l\u1ecdc t\u1eeb danh s\u00e1ch g\u1ed1c xu\u1ed1ng ch\u1ec9 c\u00f2n 22 nh\u00f3m t\u1eeb kh\u00f3a.<\/p>\n\n\n\n<p>Nh\u01b0ng nh\u01b0 ch\u00fang ta \u0111\u00e3 bi\u1ebft, ch\u00fang ta v\u1eabn c\u00f3 th\u1ec3 th\u0103ng h\u1ea1ng cho c\u1ea3 363 t\u1eeb kh\u00f3a!<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 4: Ph\u00e1c th\u1ea3o b\u00e0i vi\u1ebft m\u1edbi trong \u0111\u00f3 s\u1eed d\u1ee5ng nh\u00f3m t\u1eeb kh\u00f3a nh\u01b0 l\u00e0 c\u00e1c m\u1ee5c con (grouped keywords as headers)<\/h3>\n\n\n\n<p>Gi\u1edd ch\u00fang ta s\u1ebd t\u1ea1o m\u1ed9t b\u1ea3n Google doc m\u1edbi v\u00e0 t\u1ea1o m\u1ed9t ph\u00e1c th\u1ea3o v\u1ec1 b\u00e0i \u0111\u0103ng.<\/p>\n\n\n\n<p>Ch\u00fang ta s\u1ebd s\u1eed d\u1ee5ng nh\u00f3m t\u1eeb kh\u00f3a v\u00e0 bi\u1ebfn ch\u00fang th\u00e0nh c\u00e1c \u0111\u1ea7u \u0111\u1ec1 trong c\u00e1c m\u1ee5c (H2) v\u00e0 ti\u1ec3u m\u1ee5c (H3).<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/doc-outline3.png\"><img loading=\"lazy\" decoding=\"async\" width=\"997\" height=\"668\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/doc-outline3.png\" alt=\"ph\u00e1c th\u1ea3o khung n\u1ed9i dung\" class=\"wp-image-6292\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/doc-outline3.png 997w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/doc-outline3-300x201.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/doc-outline3-768x515.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/doc-outline3-585x392.png 585w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/doc-outline3-263x175.png 263w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Ch\u00fang ta bi\u1ebft r\u1eb1ng ch\u00fang l\u00e0 c\u00e1c ti\u1ec3u ch\u1ee7 \u0111\u1ec1 ch\u00ednh m\u00e0 Google li\u00ean k\u1ebft v\u1edbi ch\u1ee7 \u0111\u1ec1 cha \/ parent topic (ch\u1ee7 \u0111\u1ec1 g\u1ed1c) &#8216;how to get a book published&#8217;.<\/p>\n\n\n\n<p>V\u00ec v\u1eady b\u1eb1ng c\u00e1ch bao ph\u1ee7 t\u1ea5t c\u1ea3 ch\u00fang, ch\u00fang ta c\u00f3 kh\u1ea3 n\u0103ng th\u0103ng h\u1ea1ng cho t\u1ea5t c\u1ea3 c\u00e1c bi\u1ebfn th\u1ec3 m\u00e0 ch\u00fang ta t\u00ecm ra khi kh\u00e1m ph\u00e1 \u0111\u01b0\u1ee3c to\u00e0n b\u1ed9 danh s\u00e1ch t\u1eeb kh\u00f3a.<\/p>\n\n\n\n<p>V\u00e0 c\u00e1c bi\u1ebfn th\u1ec3 \u0111\u00f3 l\u00e0 g\u00ec?<\/p>\n\n\n\n<p>C\u00e1c t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 5: Vi\u1ebft m\u1ed9t b\u00e0i vi\u1ebft tuy\u1ec7t v\u1eddi!<\/h3>\n\n\n\n<p>Qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a \u1edf tr\u00ean ch\u1ec9 \u0111\u01a1n gi\u1ea3n ph\u00e1c h\u1ecda b\u00e0i vi\u1ebft c\u1ee7a ch\u00fang ta v\u00e0 t\u1ea1o t\u1eeb kh\u00f3a cho c\u00e1c ti\u1ec3u m\u1ee5c.<\/p>\n\n\n\n<p>V\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 th\u0103ng h\u1ea1ng cho h\u00e0ng tr\u0103m t\u1eeb kh\u00f3a&nbsp;\u0111u\u00f4i d\u00e0i m\u00e0 th\u1eadm ch\u00ed kh\u00f4ng c\u1ea7n ngh\u0129 v\u1ec1 ch\u00fang.<\/p>\n\n\n\n<p>Nh\u01b0ng t\u1ea5t nhi\u00ean, danh s\u00e1ch c\u00e1c ti\u1ec3u m\u1ee5c kh\u00f4ng t\u1ef1 th\u0103ng h\u1ea1ng.<\/p>\n\n\n\n<p>Ch\u00fang ta c\u1ea7n vi\u1ebft t\u1eebng ph\u1ea7n, v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng ch\u00fang ta \u0111i r\u1ea5t s\u00e2u v\u00e0o chi ti\u1ebft \u0111\u1ec3 cu\u1ed1i c\u00f9ng t\u1ea1o ra \u0111\u01b0\u1ee3c b\u00e0i vi\u1ebft th\u1ef1c s\u1ef1 tuy\u1ec7t v\u1eddi.<\/p>\n\n\n\n<p>V\u00e0 sau \u0111\u00f3 ch\u00fang ta c\u00f3 th\u1ec3 chuy\u1ec3n qua b\u01b0\u1edbc cu\u1ed1i c\u00f9ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 6: Th\u0103ng h\u1ea1ng b\u00e0i vi\u1ebft<\/h3>\n\n\n\n<p>Tr\u1eeb khi ch\u1ee7 \u0111\u1ec1 b\u1ea1n nh\u1eafm \u0111\u1ebfn c\u00f3 r\u1ea5t \u00edt c\u1ea1nh tranh, c\u00f2n kh\u00f4ng \u0111\u1ec3 n\u00f3 \u0111\u01b0\u1ee3c th\u0103ng h\u1ea1ng b\u1ea1n s\u1ebd ph\u1ea3i:<\/p>\n\n\n\n<ul><li>Qu\u1ea3ng b\u00e1 n\u00f3<\/li><li>X\u00e2y d\u1ef1ng c\u00e1c li\u00ean k\u1ebft cho n\u00f3<\/li><\/ul>\n\n\n\n<p>T\u00f4i s\u1ebd kh\u00f4ng \u0111i s\u00e2u c\u00e1c c\u00e1c chi\u1ebfn thu\u1eadt x\u00e2y d\u1ef1ng li\u00ean k\u1ebft \u1edf \u0111\u00e2y. <a href=\"https:\/\/kiencang.net\/xay-dung-lien-ket\/\">H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng li\u00ean k\u1ebft<\/a> c\u1ee7a ch\u00fang t\u00f4i s\u1ebd n\u00f3i cho b\u1ea1n bi\u1ebft m\u1ecdi \u0111i\u1ec1u c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n<p>Nh\u01b0ng c\u00e1i t\u00f4i s\u1ebd cho b\u1ea1n th\u1ea5y l\u00e0 con s\u1ed1 \u01b0\u1edbc t\u00ednh s\u1ed1 l\u01b0\u1ee3ng li\u00ean k\u1ebft (link) b\u1ea1n c\u1ea7n \u0111\u1ec3 th\u0103ng h\u1ea1ng cho c\u00e1c v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean.<\/p>\n\n\n\n<p>Ch\u00fang ta s\u1ebd b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c nh\u1eadp t\u1eeb kh\u00f3a ch\u00ednh &#8216;how to get a book published&#8217; v\u00e0o Ahrefs&#8217; Keywords Explorer.<\/p>\n\n\n\n<p><em>Keywords Explorer &gt; Enter keyword &gt; Explore<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/keyword-overview.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1572\" height=\"553\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/keyword-overview.png\" alt=\"t\u1ed5ng quan v\u1ec1 t\u1eeb kh\u00f3a\" class=\"wp-image-6294\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/keyword-overview.png 1572w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/keyword-overview-300x106.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/keyword-overview-768x270.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/keyword-overview-1024x360.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/keyword-overview-1170x412.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/keyword-overview-585x206.png 585w\" sizes=\"(max-width: 1572px) 100vw, 1572px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y s\u1ebd \u0111\u01b0a ch\u00fang ta t\u1edbi trang t\u1ed5ng quan cho t\u1eeb kh\u00f3a.<\/p>\n\n\n\n<p>Ngay l\u1eadp t\u1ee9c ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y <a href=\"https:\/\/kiencang.net\/do-kho-cua-tu-khoa\/\">t\u1eeb kh\u00f3a n\u00e0y c\u00f3 \u0111i\u1ec3m \u0111\u1ed9 kh\u00f3<\/a> l\u00e0 22. \u0110i\u1ec1u n\u00e0y ngh\u0129a l\u00e0 ch\u00fang ta c\u1ea7n x\u00e2y d\u1ef1ng li\u00ean k\u1ebft t\u1eeb x\u1ea5p x\u1ec9 24 trang web \u0111\u1ec3 th\u0103ng h\u1ea1ng n\u00f3 l\u00ean trang \u0111\u1ea7u (thu\u1ed9c top 10).<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/kd3.png\"><img loading=\"lazy\" decoding=\"async\" width=\"541\" height=\"475\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/kd3.png\" alt=\"\u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a\" class=\"wp-image-6295\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/kd3.png 541w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/kd3-300x263.png 300w\" sizes=\"(max-width: 541px) 100vw, 541px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>L\u01b0u \u00fd: Ch\u00fang t\u00f4i s\u1eed d\u1ee5ng backlink \u0111\u1ec3 t\u00ednh to\u00e1n <a href=\"https:\/\/kiencang.net\/do-kho-cua-tu-khoa\/\">\u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a<\/a> gi\u1ed1ng nh\u01b0 trong t\u1ea5t c\u1ea3 c\u00e1c nghi\u00ean c\u1ee9u \u0111\u1ec1u cho th\u1ea5y s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a li\u00ean k\u1ebft v\u1eabn l\u00e0 y\u1ebfu t\u1ed1 \u0111\u01a1n l\u1ebb quan tr\u1ecdng nh\u1ea5t ph\u1ee5c v\u1ee5 cho m\u1ee5c ti\u00eau th\u0103ng h\u1ea1ng. C\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ee9 h\u1ea1ng, l\u1ea5y v\u00ed d\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng\/ \u0111\u1ed9 s\u00e2u s\u1eafc c\u1ee7a n\u1ed9i dung, m\u1ee9c \u0111\u1ed9 uy t\u00edn t\u1ed5ng th\u1ec3 c\u1ee7a t\u00ean mi\u1ec1n, m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 on-page kh\u00e1c, do v\u1eady \u0111i\u1ec3m s\u1ed1 v\u1ec1 \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a ch\u1ec9 n\u00ean \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 ch\u1ec9 s\u1ed1 ban \u0111\u1ea7u m\u00e0 th\u00f4i (\u00fd l\u00e0 n\u00f3 ch\u1ec9 c\u00f3 t\u00ednh ch\u1ea5t g\u1ee3i \u00fd, tham kh\u1ea3o).<\/p>\n\n\n\n<p>Gi\u1edd th\u00ec l\u1ecdt v\u00e0o top 10 qu\u1ea3 l\u00e0 b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u t\u1ed1t r\u1ed3i. Nh\u01b0ng \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c truy c\u1eadp th\u1ef1c t\u1ebf, ch\u00fang ta th\u1ef1c s\u1ef1 mu\u1ed1n l\u1ecdt v\u00e0o top 3 k\u1ebft qu\u1ea3.<\/p>\n\n\n\n<p>V\u1eady th\u00ec c\u1ea7n bao nhi\u00eau li\u00ean k\u1ebft \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3?<\/p>\n\n\n\n<p>\u0110\u1ec3 t\u00ecm ra con s\u1ed1 n\u00e0y, ch\u00fang ta c\u00f3 th\u1ec3 cu\u1ed9n chu\u1ed9t xu\u1ed1ng b\u00e1o c\u00e1o v\u1ec1 &#8216;T\u1ed5ng quan SERP \/ SERP overview&#8217;.<\/p>\n\n\n\n<p>B\u00e1o c\u00e1o n\u00e0y cung c\u1ea5p cho ch\u00fang ta c\u00e1c k\u1ebft qu\u1ea3 top 10 Google xem tr\u01b0\u1edbc cho t\u1eeb kh\u00f3a. N\u00f3 c\u0169ng cho ch\u00fang ta th\u1ea5y s\u1ed1 l\u01b0\u1ee3ng backlink v\u00e0 s\u1ed1 l\u01b0\u1ee3ng t\u00ean mi\u1ec1n tr\u1ecf v\u1ec1 m\u1ed7i trang.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/serp-overview.png\"><img loading=\"lazy\" decoding=\"async\" width=\"951\" height=\"751\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/serp-overview.png\" alt=\"s\u1ed1 l\u01b0\u1ee3ng backlink tr\u1ecf v\u1ec1\" class=\"wp-image-6296\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/serp-overview.png 951w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/serp-overview-300x237.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/serp-overview-768x606.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/serp-overview-585x462.png 585w\" sizes=\"(max-width: 951px) 100vw, 951px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng trang \u1edf v\u1ecb tr\u00ed s\u1ed1 1 nh\u1eadn \u0111\u01b0\u1ee3c li\u00ean k\u1ebft t\u1eeb 142 t\u00ean mi\u1ec1n kh\u00e1c nhau.<\/p>\n\n\n\n<p>C\u0169ng c\u00f3 hai trang c\u00f3 s\u1ed1 l\u01b0\u1ee3ng li\u00ean k\u1ebft t\u1eeb 50 t\u00ean mi\u1ec1n tr\u1edf l\u00ean.<\/p>\n\n\n\n<p>V\u1eady th\u00ec c\u00f3 v\u1ebb nh\u01b0, \u0111\u1ec3 ch\u1eafc ch\u1eafn l\u1ecdt v\u00e0o top 3 v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean, ch\u00fang ta s\u1ebd c\u1ea7n ph\u1ea3i gi\u00e0nh \u0111\u01b0\u1ee3c c\u00e1c li\u00ean k\u1ebft t\u1eeb kho\u1ea3ng 50 t\u00ean mi\u1ec1n kh\u00e1c nhau \u0111\u00fang kh\u00f4ng?<\/p>\n\n\n\n<p>Kh\u00f3 kh\u0103n&#8230;nh\u01b0ng kh\u00f4ng ph\u1ea3i l\u00e0 kh\u00f4ng th\u1ec3!<\/p>\n\n\n\n<p>N\u00e0o h\u00e3y b\u01b0\u1edbc v\u00e0o ph\u01b0\u01a1ng ph\u00e1p s\u1ed1 hai th\u00f4i.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Phuong_phap_2_giup_thang_hang_nhieu_tu_khoa_Chu_de_cha\"><\/span>Ph\u01b0\u01a1ng ph\u00e1p 2 gi\u00fap th\u0103ng h\u1ea1ng nhi\u1ec1u t\u1eeb kh\u00f3a: Ch\u1ee7 \u0111\u1ec1 cha<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V\u1eady l\u00e0 ch\u00fang ta \u0111\u00e3 bi\u1ebft c\u00e1ch th\u0103ng h\u1ea1ng cho h\u00e0ng ng\u00e0n t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i, t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec ch\u00fang ta c\u1ea7n l\u00e0m l\u00e0:<\/p>\n\n\n\n<ol><li>Ch\u1ecdn \u0111\u00fang ch\u1ee7 \u0111\u1ec1<\/li><li>\u0110\u1ea3m b\u1ea3o r\u1eb1ng ch\u00fang ta \u0111i s\u00e2u v\u00e0o n\u1ed9i dung c\u1ee7a n\u00f3 (t\u1ed1t h\u01a1n l\u00e0 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a th\u1ee9 c\u1ea5p th\u00e0nh c\u00e1c ti\u00eau \u0111\u1ec1 ph\u1ee5)<\/li><li>X\u00e2y d\u1ef1ng li\u00ean k\u1ebft cho n\u00f3<\/li><\/ol>\n\n\n\n<p>Ph\u01b0\u01a1ng ph\u00e1p ng\u01b0\u1ee3c &#8211; s\u1eed d\u1ee5ng m\u00e1y t\u00ecm ki\u1ebfm \u0111\u1ec3 kh\u00e1m ph\u00e1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 c\u00e1ch hay. Nh\u01b0ng t\u1ea5t nhi\u00ean ch\u00fang ta c\u0169ng mu\u1ed1n t\u00ecm ra ch\u1ee7 \u0111\u1ec1 m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a ch\u00fang ta ch\u01b0a vi\u1ebft \u0111\u1ebfn n\u00f3.<\/p>\n\n\n\n<p>V\u1eady th\u00ec ch\u00fang ta c\u00f3 th\u1ec3 t\u00ecm nhi\u1ec1u t\u1eeb kh\u00f3a h\u01a1n cho \u00fd t\u01b0\u1edfng v\u1ec1 ch\u1ee7 \u0111\u1ec1 nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n\n\n\n<p>\u0110\u01a1n gi\u1ea3n: ch\u00fang ta s\u1eed d\u1ee5ng <a href=\"https:\/\/kiencang.net\/ahrefs-nghien-cuu-tu-khoa\/\">Ahrefs&#8217; Keywords Explorer 2.0<\/a><\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 1: Nh\u1eadp t\u1eeb kh\u00f3a h\u1ea1t gi\u1ed1ng v\u00e0o trong Keywords Explorer<\/h3>\n\n\n\n<p>Ch\u00fang ta v\u1eabn ti\u1ebfp t\u1ee5c ch\u1ee7 \u0111\u1ec1 l\u00fac tr\u01b0\u1edbc v\u00e0 s\u1eed d\u1ee5ng &#8216;book writing&#8217; nh\u01b0 l\u00e0 t\u1eeb kh\u00f3a h\u1ea1t gi\u1ed1ng.<\/p>\n\n\n\n<p><em>Keywords Explorer &gt; Enter seed keyword &gt; Set preferred country &gt; Explore<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ke3.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1139\" height=\"454\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ke3.png\" alt=\"kh\u00e1m ph\u00e1 t\u1eeb kh\u00f3a\" class=\"wp-image-6298\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ke3.png 1139w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ke3-300x120.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ke3-768x306.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ke3-1024x408.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ke3-585x233.png 585w\" sizes=\"(max-width: 1139px) 100vw, 1139px\" \/><\/a><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 2: T\u00ecm ch\u1ee7 \u0111\u1ec1 cha cho t\u1eeb kh\u00f3a<\/h3>\n\n\n\n<p>Nh\u00ecn t\u1ed5ng quan tr\u00ean m\u00e0n h\u00ecnh, ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3 n\u00e0y c\u00f3 l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm kh\u00e1 \u1ed5n v\u1edbi s\u1ed1 l\u01b0\u1ee3ng quanh kho\u1ea3ng 1100 t\u00ecm ki\u1ebfm \u1edf Hoa K\u1ef3 m\u1ed7i th\u00e1ng.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/book-writing.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1579\" height=\"558\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/book-writing.png\" alt=\"l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm m\u1ed7i th\u00e1ng\" class=\"wp-image-6299\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/book-writing.png 1579w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/book-writing-300x106.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/book-writing-768x271.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/book-writing-1024x362.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/book-writing-1170x413.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/book-writing-585x207.png 585w\" sizes=\"(max-width: 1579px) 100vw, 1579px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Nh\u01b0ng trong th\u1ef1c t\u1ebf, n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 t\u1eeb kh\u00f3a t\u1ed1t nh\u1ea5t cho ch\u00fang ta nh\u1eafm \u0111\u1ebfn v\u1edbi n\u1ed9i dung c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>B\u1edfi v\u00ed h\u00f3a ra l\u00e0 &#8216;book writing&#8217; c\u00f3 ch\u1ee7 \u0111\u1ec1 cha &#8216;how to write a book&#8217;, c\u00e1i c\u00f3 h\u01a1n 26 000 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm m\u1ed7i th\u00e1ng!<\/p>\n\n\n\n<p>V\u00ec th\u1ebf t\u1eeb kh\u00f3a &#8216;ch\u00ednh&#8217; (ho\u1eb7c ch\u1ee7 \u0111\u1ec1) c\u1ea7n ph\u1ea3i l\u00e0 v\u1ec1 &#8216;how to write a book&#8217; \/ &#8216;l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 vi\u1ebft \u0111\u01b0\u1ee3c m\u1ed9t cu\u1ed1n s\u00e1ch&#8217;.<\/p>\n\n\n\n<p>N\u00e0o ch\u00fang ta c\u00f9ng xem x\u00e9t n\u00f3 k\u1ef9 h\u01a1n.<\/p>\n\n\n\n<p>L\u01b0u \u00fd: Ch\u00fang t\u00f4i \u0111\u00e3 ti\u1ebfn h\u00e0nh l\u00e0m vi\u1ec7c tr\u00ean ch\u1ee7 \u0111\u1ec3 cha cho m\u1ed7i t\u1eeb kh\u00f3a b\u1eb1ng c\u00e1ch ki\u1ec3m tra x\u1ebfp h\u1ea1ng #1 v\u00e0 t\u00ecm ra \u0111\u01b0\u1ee3c c\u1ee5m t\u1eeb ph\u1ed5 bi\u1ebfn nh\u1ea5t m\u00e0 n\u00f3 x\u1ebfp h\u1ea1ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 3: Ki\u1ec3m tra c\u00e1c ch\u1ec9 s\u1ed1 cho ch\u1ee7 \u0111\u1ec1 cha<\/h3>\n\n\n\n<p>H\u00f3a ra ch\u00fang t\u00f4i t\u00ecm \u0111\u01b0\u1ee3c m\u1ed9t t\u1eeb kh\u00f3a kh\u00e1 l\u00e0 t\u1ed1t!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/how-to-write-a-book1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1570\" height=\"537\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/how-to-write-a-book1.png\" alt=\"c\u00e1c ch\u1ec9 s\u1ed1 c\u1ee7a ch\u1ee7 \u0111\u1ec1 t\u1eeb kh\u00f3a\" class=\"wp-image-6300\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/how-to-write-a-book1.png 1570w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/how-to-write-a-book1-300x103.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/how-to-write-a-book1-768x263.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/how-to-write-a-book1-1024x350.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/how-to-write-a-book1-1170x400.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/how-to-write-a-book1-585x200.png 585w\" sizes=\"(max-width: 1570px) 100vw, 1570px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>C\u00f9ng xem nhanh c\u00e1c ch\u1ec9 s\u1ed1 m\u00e0 t\u00f4i \u0111\u00e1nh d\u1ea5u \u0111\u1eadm \u0111\u1ecf \u1edf tr\u00ean:<\/p>\n\n\n\n<ol><li>T\u1eeb kh\u00f3a c\u00f3 \u0111i\u1ec3m s\u1ed1 \u0111\u1ed9 kh\u00f3a l\u00e0 34, \u0111i\u1ec1u \u0111\u1ea5y ngh\u0129a l\u00e0 ch\u00fang ta c\u1ea7n backlink t\u1eeb x\u1ea5p x\u1ec9 43 site \u0111\u1ec3 th\u0103ng h\u1ea1ng n\u00f3 v\u00e0o trong top 10.<\/li><li>Kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a n\u00f3 \u1edf Hoa K\u1ef3 l\u00e0 26 000. L\u01b0u \u00fd l\u00e0 d\u1ea7u sao ch\u1ec9 c\u00f3 69% c\u00e1c k\u1ebft qu\u1ea3 n\u00e0y l\u00e0 d\u1eabn \u0111\u1ebfn c\u00e1c click.<\/li><li>Return rate l\u00e0 con s\u1ed1 t\u01b0\u01a1ng \u0111\u1ed1i, n\u00f3 ch\u1ec9 \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 th\u01b0\u1eddng xuy\u00ean m\u00e0 m\u1ed9t user s\u1ebd t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a n\u00e0y m\u1ed9t l\u1ea7n n\u1eefa. \u0110i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 ng\u01b0\u1eddi d\u00f9ng s\u1ebd quay tr\u1edf l\u1ea1i 1,24 l\u1ea7n t\u00ednh tr\u00ean trung b\u00ecnh, con s\u1ed1 l\u1edbn h\u01a1n 1 c\u00f3 ngh\u0129a l\u00e0 c\u00f3 kh\u1ea3 n\u0103ng c\u00f3 m\u1ed9t s\u1ed1 t\u00ecm ki\u1ebfm l\u1eb7p l\u1ea1i.<\/li><li>Ch\u1ec9 s\u1ed1 &#8216;Clicks&#8217; 27000 ch\u1ec9 ra r\u1eb1ng ng\u01b0\u1eddi t\u00ecm ki\u1ebfm c\u00f3 kh\u1ea3 n\u0103ng click v\u00e0o h\u01a1n m\u1ed9t k\u1ebft qu\u1ea3.<\/li><li>Con s\u1ed1 click trung b\u00ecnh cho m\u1ed7i t\u00ecm ki\u1ebfm l\u00e0 1,04<\/li><li>T\u1eeb kh\u00f3a c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm to\u00e0n c\u1ea7u (theo d\u00f5i t\u1ea5t c\u1ea3 c\u00e1c qu\u1ed1c gia) l\u00e0 51000.<\/li><li>N\u1ebfu ch\u00fang ta \u0111\u1ea9y x\u1ebfp h\u1ea1ng c\u1ee7a n\u00f3 l\u00ean v\u1ecb tr\u00ed #1 cho ch\u1ee7 \u0111\u1ec1 n\u00e0y, ch\u00fang ta c\u00f3 th\u1ec3 mong \u0111\u1ee3i r\u1eb1ng n\u00f3 s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c kho\u1ea3ng 16000 truy c\u1eadp khi ch\u00fang ta k\u1ebft h\u1ee3p t\u1ea5t c\u1ea3 c\u00e1c nh\u00f3m ti\u1ec3u ch\u1ee7 \u0111\u1ec3 v\u00e0 c\u00e1c t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i.<\/li><\/ol>\n\n\n\n<p>N\u00e0o, h\u00e3y t\u00ecm ra xem c\u00f3 bao nhi\u00eau ti\u1ec3u ch\u1ee7 \u0111\u1ec1 v\u00e0 t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i li\u00ean k\u1ebft v\u1edbi ch\u1ee7 \u0111\u1ec1 n\u00e0y.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 4: T\u00ecm ti\u1ec3u ch\u1ee7 \u0111\u1ec1 v\u00e0 \u00fd t\u01b0\u1edfng v\u1ec1 t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i<\/h3>\n\n\n\n<p>M\u1ed9t l\u1ea7n n\u1eefa, t\u00ecm ki\u1ebfm c\u00e1c t\u1eeb kh\u00f3a b\u1ed5 sung m\u00e0 Google li\u00ean k\u1ebft v\u1edbi ch\u1ee7 \u0111\u1ec1 n\u00e0y (v\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 th\u0103ng h\u1ea1ng v\u1edbi n\u1ed9i dung c\u1ee7a ch\u00fang ta) l\u00e0 d\u1ec5 d\u00e0ng.<\/p>\n\n\n\n<p>Ch\u00fang ta \u0111\u01a1n gi\u1ea3n click v\u00e0o b\u00e1o c\u00e1o &#8216;<em>Also rank for<\/em>&#8216; v\u00e0 s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t danh s\u00e1ch c\u00e1c t\u1eeb kh\u00f3a b\u1ed5 sung m\u00e0 c\u00e1c trang \u1edf trong top 10 k\u1ebft qu\u1ea3.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/also-rank-for.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1567\" height=\"712\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/also-rank-for.png\" alt=\"t\u1eeb kh\u00f3a b\u1ed5 sung\" class=\"wp-image-6301\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/also-rank-for.png 1567w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/also-rank-for-300x136.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/also-rank-for-768x349.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/also-rank-for-1024x465.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/also-rank-for-1170x532.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/also-rank-for-585x266.png 585w\" sizes=\"(max-width: 1567px) 100vw, 1567px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y c\u00f3 890 t\u1eeb kh\u00f3a b\u1ed5 sung, k\u1ebft h\u1ee3p t\u00ecm ki\u1ebfm c\u1ee7a ch\u00fang c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng l\u00ean \u0111\u1ebfn 142 000.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 5: Xu\u1ea5t b\u00e1o c\u00e1o ho\u1eb7c t\u1ea1o m\u1ed9t danh s\u00e1ch<\/h3>\n\n\n\n<p>Gi\u1ed1ng nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y, ch\u00fang ta mu\u1ed1n nh\u00f3m c\u00e1c t\u1eeb kh\u00f3a n\u00e0y v\u00e0o c\u00e1c ti\u1ec3u ch\u1ee7 \u0111\u1ec1.<\/p>\n\n\n\n<p>Ch\u00fang ta c\u00f3 th\u1ec3 v\u1eeba xu\u1ea5t danh s\u00e1ch v\u00e0 v\u1eeba l\u00e0m vi\u1ec7c v\u1edbi b\u1ea3ng t\u00ednh, ho\u1eb7c thay v\u00ec th\u1ebf ch\u00fang ta c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t danh s\u00e1ch tr\u1ef1c ti\u1ebfp b\u00ean trong Keyworld Explorer.<\/p>\n\n\n\n<p>\u0110\u1ec3 t\u1ea1o m\u1ed9t danh s\u00e1ch ch\u00fang ta \u0111\u01a1n gi\u1ea3n ch\u1ecdn c\u00e1c t\u1eeb kh\u00f3a ch\u00fang ta mu\u1ed1n th\u00eam v\u00e0o, click &#8216;Add to lists \/ th\u00eam v\u00e0o danh s\u00e1ch&#8217; x\u1ed5 xu\u1ed1ng, sau \u0111\u00f3 t\u1ea1o danh s\u00e1ch m\u1edbi c\u1ee7a ch\u00fang ta.<\/p>\n\n\n\n<p><em>Select keywords &gt; Add to lists &gt; Create new list &gt; Enter name of list &gt; Create &gt; Apply<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/create-a-list.png\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"633\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/create-a-list.png\" alt=\"t\u1ea1o m\u1ed9t danh s\u00e1ch\" class=\"wp-image-6303\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/create-a-list.png 790w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/create-a-list-300x240.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/create-a-list-768x615.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/create-a-list-585x469.png 585w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Ch\u00fang ta c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0o danh s\u00e1ch n\u00e0y t\u1eeb trang ch\u1ee7 Keywords Explorer.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/lists.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1019\" height=\"667\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/lists.png\" alt=\"danh s\u00e1ch\" class=\"wp-image-6304\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/lists.png 1019w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/lists-300x196.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/lists-768x503.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/lists-585x383.png 585w\" sizes=\"(max-width: 1019px) 100vw, 1019px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>M\u1ed9t khi ch\u00fang ta c\u00f3 \u0111\u1ea7y \u0111\u1ee7 danh s\u00e1ch c\u00e1c ti\u1ec3u ch\u1ee7 \u0111\u1ec1 cho n\u1ed9i dung c\u1ee7a m\u00ecnh, ch\u00fang ta c\u00f3 th\u1ec3 l\u1eb7p l\u1ea1i c\u00e1c b\u01b0\u1edbc 4, 5, v\u00e0 6 t\u1eeb ph\u01b0\u01a1ng th\u1ee9c &#8216;nghi\u00ean c\u1ee9u c\u1ea1nh tranh&#8217; \u0111\u1ec3 vi\u1ebft n\u1ed9i dung cho trang v\u00e0 th\u0103ng h\u1ea1ng cho h\u00e0ng tr\u0103m t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i!<\/p>\n\n\n\n<p>V\u00e0 \u0111\u00f3 l\u00e0 t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 c\u1ea7n thi\u1ebft \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u00fang ta mu\u1ed1n.<\/p>\n\n\n\n<ul><li>Kh\u00f4ng c\u1ea7n x\u1eed l\u00fd nhi\u1ec1u c\u00f4ng c\u1ee5<\/li><li>Quy tr\u00ecnh kh\u00f4ng b\u1ecb l\u1eb7p \u0111i l\u1eb7p l\u1ea1i theo ki\u1ec3u \u0111\u1eadp \u0111i l\u00e0m l\u1ea1i (rinsing an repeating)<\/li><li>Kh\u00f4ng ph\u1ea3i c\u1ed1 g\u1eafng g\u01b0\u1ee3ng \u00e9p \u1ea5n h\u00e0ng tr\u0103m t\u1eeb kh\u00f3a v\u00e0o trong n\u1ed9i dung c\u1ee7a b\u1ea1n (ho\u1eb7c b\u1ea1n ph\u1ea3i t\u1ea1o h\u00e0ng ng\u00e0n trang t\u01b0\u01a1ng \u1ee9ng v\u1edbi m\u1ed7i t\u1eeb kh\u00f3a)<\/li><\/ul>\n\n\n\n<p>V\u1edbi nghi\u00ean c\u1ee9u th\u00f4ng minh, l\u1ef1a ch\u1ecdn c\u1ea9n th\u1eadn ch\u1ee7 \u0111\u1ec3, v\u00e0 qu\u1ea3ng b\u00e1 v\u1eefng ch\u1eafc, b\u1ea1n c\u00f3 th\u1ec3 th\u0103ng h\u1ea1ng h\u00e0ng ng\u00e0n t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i m\u00e0 th\u1eadm ch\u00ed kh\u00f4ng c\u1ea7n ngh\u0129 v\u1ec1 ch\u00fang theo c\u00e1ch hi\u1ec3u truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n\n<p>D\u1ec5 h\u01a1n nhi\u1ec1u ph\u1ea3i kh\u00f4ng?<\/p>\n\n\n\n<p>Nh\u01b0ng cu\u1ed1i c\u00f9ng l\u00e0&#8230;<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Khi_nao_can_nham_den_cac_tu_khoa_duoi_dai_cu_the\"><\/span>Khi n\u00e0o c\u1ea7n nh\u1eafm \u0111\u1ebfn c\u00e1c t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i c\u1ee5 th\u1ec3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>T\u00f4i ch\u1eafc ch\u1eafn l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y l\u1ee3i \u00edch to l\u1edbn trong vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung cho t\u1eeb kh\u00f3a \u0111\u1ea7u to v\u00e0 c\u00e1c ch\u1ee7 \u0111\u1ec1, \u0111i\u1ec1u \u0111\u1ea5y t\u1ed1t h\u01a1n so v\u1edbi vi\u1ec7c ph\u1ea3i lo l\u1eafng v\u1ec1 t\u1eebng t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i ri\u00eang l\u1ebb.<\/p>\n\n\n\n<p>B\u1ea1n \u0111\u00fang l\u00e0 &#8220;m\u1ed9t v\u1ed1n m\u00e0 b\u1ed1n l\u1eddi \/ bang for your work&#8221;.<\/p>\n\n\n\n<p>Nh\u01b0ng gi\u1ed1ng nh\u01b0 h\u1ea7u h\u1ebft c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c c\u1ee7a SEO, c\u00f3 c\u00e1c ngo\u1ea1i l\u1ec7 cho quy t\u1eafc n\u00e0y. C\u00f3 m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p x\u1ea3y ra khi b\u1ea1n mu\u1ed1n t\u1ea1o n\u1ed9i dung cho m\u1ed9t t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i <em>c\u1ee5 th\u1ec3<\/em>.<\/p>\n\n\n\n<p>T\u1ea1i sao?<\/p>\n\n\n\n<p>B\u1edfi v\u00ec suy cho c\u00f9ng, traffic (l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp) l\u00e0 c\u00e1i t\u1ea1o ra thu nh\u1eadp.<\/p>\n\n\n\n<p>V\u00e0 m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i, m\u00e0 n\u00f3 c\u1ef1c k\u1ef3 gi\u00e1 tr\u1ecb (v\u1ec1 m\u1eb7t ti\u1ec1n b\u1ea1c) \u0111\u1ebfn n\u1ed7i b\u1ea1n kh\u00f4ng th\u1ec3 b\u1ecf qua.<\/p>\n\n\n\n<p>T\u00f4i s\u1ebd minh h\u1ecda v\u1edbi m\u1ed9t v\u00ed d\u1ee5 c\u1ef1c k\u1ef3 \u0111\u1eb7c bi\u1ec7t. H\u00e3y xem x\u00e9t t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i sau:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/valuable-longtail.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1180\" height=\"553\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/valuable-longtail.png\" alt=\"t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i gi\u00e1 tr\u1ecb\" class=\"wp-image-6305\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/valuable-longtail.png 1180w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/valuable-longtail-300x141.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/valuable-longtail-768x360.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/valuable-longtail-1024x480.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/valuable-longtail-1170x548.png 1170w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/valuable-longtail-585x274.png 585w\" sizes=\"(max-width: 1180px) 100vw, 1180px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>V\u1edbi kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm v\u00e0o kho\u1ea3ng t\u1eeb 40 &#8211; 70, v\u00e0&nbsp;l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp ti\u1ec1m n\u0103ng v\u00e0o kho\u1ea3ng 11 &#8211; 40, n\u00f3 d\u01b0\u1eddng nh\u01b0 ch\u1eb3ng \u0111\u00e1ng \u0111\u1ec3 b\u1ecf c\u00f4ng ch\u00fa \u00fd v\u00e0o.<\/p>\n\n\n\n<p>Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 ch\u1ec9 \u0111\u00fang cho \u0111\u1ebfn khi b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c ng\u01b0\u1eddi t\u00ecm ki\u1ebfm c\u1ee5m t\u1eeb n\u00e0y mu\u1ed1n mua s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 nh\u01b0 th\u1ebf n\u00e0o:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/diamond-rose.png\"><img loading=\"lazy\" decoding=\"async\" width=\"748\" height=\"547\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/diamond-rose.png\" alt=\"iphone kim c\u01b0\u01a1ng h\u1ed3ng\" class=\"wp-image-6306\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/diamond-rose.png 748w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/diamond-rose-300x219.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/diamond-rose-585x428.png 585w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Chu\u1ea9n r\u1ed3i \u0111\u1ea5y \u1ea1, n\u00f3 c\u00f3 gi\u00e1 5 TRI\u1ec6U \u0111\u00f4 la cho chi\u1ebfc iPhone ki\u1ec3u n\u00e0y!<\/p>\n\n\n\n<p>Gi\u1edd t\u00f4i ch\u1eb3ng c\u1ea7n bi\u1ebft b\u1ea1n ngh\u0129 g\u00ec, nh\u01b0ng t\u00f4i kh\u00e1 h\u1ea1nh ph\u00fac khi b\u00e1n \u0111\u01b0\u1ee3c ch\u1ec9 m\u1ed9t chi\u1ebfc m\u1ed7i th\u00e1ng. V\u1edbi t\u1eeb kh\u00e1 \u1edf \u0111\u00e2y \u0111\u1ed3ng ngh\u0129a v\u1edbi t\u1eeb kh\u00e1 trong c\u00e2u Usain Bolt ch\u1ea1y &#8216;kh\u00e1&#8217; nhanh.<\/p>\n\n\n\n<p>Nh\u01b0 t\u00f4i \u0111\u00e3 n\u00f3i, \u0111\u00e2y l\u00e0 v\u00ed d\u1ee5 r\u1ea5t c\u1ef1c \u0111oan. Nh\u01b0ng t\u00f4i mong b\u1ea1n nh\u1eadn ra \u0111\u01b0\u1ee3c \u0111i\u1ec3m m\u1ea5u ch\u1ed1t:<\/p>\n\n\n\n<p>N\u1ebfu m\u1ed9t t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3 r\u1ea5t quan tr\u1ecdng v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u1ec1 m\u1eb7t doanh thu, th\u00ec b\u1ea5t k\u1ec3 l\u00e0 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a n\u00f3 nh\u1ecf b\u00e9 ra sao, b\u1ea1n s\u1ebd mu\u1ed1n m\u00ecnh x\u1ebfp h\u1ea1ng \u1edf v\u1ecb tr\u00ed #1.<\/p>\n\n\n\n<p>V\u00e0 \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n t\u1ea1o n\u1ed9i dung v\u1edbi \u0111\u00edch ng\u1eafm l\u00e0 t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i c\u1ee5 th\u1ec3, r\u1ed3i sau \u0111\u00f3 x\u00e2y d\u1ef1ng li\u00ean k\u1ebft cho n\u00f3.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Den_luot_phien_ban\"><\/span>\u0110\u1ebfn l\u01b0\u1ee3t phi\u00ean b\u1ea1n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>B\u1ea1n c\u00f3 \u0111\u1ed3ng \u00fd r\u1eb1ng nh\u1eefng ng\u00e0y m\u00e0 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i m\u1ed9t c\u00e1ch c\u1ef1c kh\u1ed5 \u0111\u00e3 k\u1ebft th\u00fac?<\/p>\n\n\n\n<p>B\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng t\u1ed1i \u01b0u n\u1ed9i dung cho ch\u1ee7 \u0111\u1ec1?<\/p>\n\n\n\n<p>Ho\u1eb7c c\u00f3 th\u1ec3 b\u1ea1n kh\u00f4ng \u0111\u1ed3ng \u00fd ho\u00e0n to\u00e0n v\u00e0 tin r\u1eb1ng vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a c\u1ee5 th\u1ec3 cho m\u1ed7i t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i v\u1eabn l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a ng\u01b0\u1eddi l\u00e0m SEO?<\/p>\n\n\n\n<p>D\u00f9 b\u1ea1n ngh\u0129 g\u00ec, h\u00e3y n\u00f3i cho t\u00f4i bi\u1ebft \u1edf ph\u1ea7n comment!<\/p>\n\n\n\n<p>V\u00e0 t\u1ea5t nhi\u00ean, n\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi n\u00e0o v\u1ec1 c\u00e1c k\u1ebft lu\u1eadn v\u00e0 quy tr\u00ecnh b\u00ean tr\u00ean, h\u00e3y tho\u1ea3i m\u00e1i h\u1ecfi nh\u00e9.<\/p>\n\n\n\n<p><em>(D\u1ecbch t\u1eeb b\u00e0i vi\u1ebft Long Tail Keywords: how to get TONS of traffic from &#8216;unpopular&#8217; search queries &#8211; T\u00e1c gi\u1ea3: David McSweeney &#8211; Website: Ahrefs blog &#8211; \u1ea2nh minh h\u1ecda \u0111\u1ea7u b\u00e0i: MOZ)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p \u0111\u1ec3 ch\u00fang ta c\u00f9ng xem x\u00e9t l\u1ea1i c\u00e1c quan ni\u1ec7m c\u0169ng nh\u01b0 c\u00e1ch ngh\u0129 c\u1ee7a m\u00ecnh v\u1ec1 t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i (long tail keywords). V\u00e0 c\u0169ng l\u00e0 l\u00fac \u0111\u00e1nh gi\u00e1 l\u1ea1i quy tr\u00ecnh ch\u00fang ta s\u1eed d\u1ee5ng \u0111\u1ec3 nghi\u00ean c\u1ee9u ch\u00fang. T\u00ecm tr\u00ean Google cho truy v\u1ea5n: t\u1eeb kh\u00f3a &hellip;<\/p>\n","protected":false},"author":1,"featured_media":6310,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104,39],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i l\u00e0 g\u00ec? V\u00e0 t\u1ea1i sao n\u00f3 l\u1ea1i l\u00e0 ngu\u1ed3n traffic quan tr\u1ecdng &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/tu-khoa-duoi-dai\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i l\u00e0 g\u00ec? V\u00e0 t\u1ea1i sao n\u00f3 l\u1ea1i l\u00e0 ngu\u1ed3n traffic quan tr\u1ecdng &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"\u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p \u0111\u1ec3 ch\u00fang ta c\u00f9ng xem x\u00e9t l\u1ea1i c\u00e1c quan ni\u1ec7m c\u0169ng nh\u01b0 c\u00e1ch ngh\u0129 c\u1ee7a m\u00ecnh v\u1ec1 t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i (long tail keywords). V\u00e0 c\u0169ng l\u00e0 l\u00fac \u0111\u00e1nh gi\u00e1 l\u1ea1i quy tr\u00ecnh ch\u00fang ta s\u1eed d\u1ee5ng \u0111\u1ec3 nghi\u00ean c\u1ee9u ch\u00fang. T\u00ecm tr\u00ean Google cho truy v\u1ea5n: t\u1eeb kh\u00f3a &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kiencang.net\/tu-khoa-duoi-dai\/\" \/>\n<meta property=\"og:site_name\" content=\"Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/anhducnguyen87\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-11T02:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-21T06:35:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/moz-tu-khoa-duoi-dai.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"814\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"35 ph\u00fat\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"T\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i l\u00e0 g\u00ec? V\u00e0 t\u1ea1i sao n\u00f3 l\u1ea1i l\u00e0 ngu\u1ed3n traffic quan tr\u1ecdng &#8226; Ki\u1ebfn c\u00e0ng","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kiencang.net\/tu-khoa-duoi-dai\/","og_locale":"vi_VN","og_type":"article","og_title":"T\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i l\u00e0 g\u00ec? V\u00e0 t\u1ea1i sao n\u00f3 l\u1ea1i l\u00e0 ngu\u1ed3n traffic quan tr\u1ecdng &#8226; Ki\u1ebfn c\u00e0ng","og_description":"\u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p \u0111\u1ec3 ch\u00fang ta c\u00f9ng xem x\u00e9t l\u1ea1i c\u00e1c quan ni\u1ec7m c\u0169ng nh\u01b0 c\u00e1ch ngh\u0129 c\u1ee7a m\u00ecnh v\u1ec1 t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i (long tail keywords). 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