{"id":6161,"date":"2021-11-07T14:55:00","date_gmt":"2021-11-07T07:55:00","guid":{"rendered":"https:\/\/kiencang.net\/?p=6161"},"modified":"2022-09-02T00:05:38","modified_gmt":"2022-09-01T17:05:38","slug":"cach-thang-hang-website-tren-google","status":"publish","type":"post","link":"https:\/\/kiencang.net\/cach-thang-hang-website-tren-google\/","title":{"rendered":"C\u00e1ch t\u0103ng th\u1ee9 h\u1ea1ng website tr\u00ean Google: 25 b\u01b0\u1edbc \u0111\u1ec3 tr\u1edf th\u00e0nh chuy\u00ean gia SEO"},"content":{"rendered":"\n<p>N\u1ebfu gi\u1ed1ng h\u1ea7u h\u1ebft nh\u1eefng ng\u01b0\u1eddi l\u00e0m SEO kh\u00e1c, b\u1ea1n s\u1ebd b\u1ecf r\u1ea5t nhi\u1ec1u th\u1eddi gian v\u00e0o vi\u1ec7c \u0111\u1ecdc. Qua nhi\u1ec1u n\u0103m, t\u00f4i c\u00f3 l\u1ebd \u0111\u00e3 b\u1ecf \u0111\u1ebfn c\u1ea3 ng\u00e0n ti\u1ebfng \u0111\u1ec3 \u0111\u1ecdc blog, c\u00e1c h\u01b0\u1edbng d\u1eabn v\u00e0 b\u1eb1ng s\u00e1ng ch\u1ebf c\u1ee7a Google. Kh\u00f4ng l\u00e2u tr\u01b0\u1edbc \u0111\u00e2y, t\u00f4i b\u1ea5t ch\u1ee3t nh\u1eadn ra r\u1eb1ng:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>90% nh\u1eefng c\u00e1i t\u00f4i \u0111\u1ecdc kh\u00f4ng l\u00e0m thay \u0111\u1ed5i <em>c\u00e1i t\u00f4i th\u1ef1c s\u1ef1 l\u00e0m<\/em> &#8211; \u0111\u1ea5y l\u00e0 nh\u1eefng c\u00f4ng vi\u1ec7c c\u01a1 b\u1ea3n v\u1ec1 <strong>c\u00e1ch&nbsp;t\u0103ng th\u1ee9 h\u1ea1ng website tr\u00ean Google<\/strong>.<\/p><\/blockquote>\n\n\n\n<p>V\u1edbi nh\u1eefng <a href=\"https:\/\/kiencang.net\/seo-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">ng\u01b0\u1eddi m\u1edbi gia nh\u1eadp l\u00e0ng SEO<\/a>, qu\u00e1 tr\u00ecnh n\u00e0y c\u00f3 th\u1ec3 qu\u00e1 t\u1ea3i.<\/p>\n\n\n\n<p>\u0110\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a qu\u00e1 tr\u00ecnh n\u00e0y, t\u00f4i \u0111\u00e3 t\u1ea1o m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch cho t\u1eebng b\u01b0\u1edbc SEO c\u1ee5 th\u1ec3. N\u00f3 gi\u1ed1ng nh\u01b0 m\u1ed9t b\u1ed9 khung cho ng\u01b0\u1eddi m\u1edbi l\u00e0m SEO \u0111\u1ec3 h\u1ecd x\u00e2y d\u1ef1ng c\u00f4ng vi\u1ec7c trong t\u1ea7m ki\u1ec3m so\u00e1t. B\u1ea3n k\u1ebf ho\u1ea1ch n\u00e0y \u0111\u00e3 gi\u00fap h\u01a1n 100 website v\u00e0 h\u00e0ng t\u00e1 t\u00ean mi\u1ec1n c\u00f3 \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng cao h\u01a1n theo h\u00ecnh th\u1ee9c n\u00e0y hay h\u00ecnh th\u1ee9c kh\u00e1c.<\/p>\n\n\n\n<p>H\u00e3y ngh\u0129 v\u1ec1 n\u00f3 nh\u01b0 m\u1ed9t cu\u1ed1n s\u1ed5 tay h\u01b0\u1edbng d\u1eabn v\u1ec1 SEO \u1edf m\u1ee9c \u0111\u1ed9 kh\u00f3 trung b\u00ecnh cho nh\u1eefng ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u.<\/p>\n\n\n\n<p><strong>C\u1ea5p \u0111\u1ed9<\/strong>: Ng\u01b0\u1eddi m\u1edbi t\u1edbi Trung b\u00ecnh<\/p>\n\n\n\n<p><strong>Th\u1eddi gian<\/strong>: 2 t\u1edbi 10 tu\u1ea7n<\/p>\n\n\n\n<p><strong>Nh\u1eefng \u0111i\u1ec1u b\u1ea1n c\u1ea7n bi\u1ebft t\u1eeb tr\u01b0\u1edbc<\/strong>: H\u01b0\u1edbng d\u1eabn n\u00e0y gi\u1ea3 \u0111\u1ecbnh l\u00e0 b\u1ea1n \u0111\u00e3 c\u00f3 ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 SEO, b\u1ea1n ch\u1eb3ng s\u1ee3 g\u00ec c\u00e1c <a href=\"https:\/\/kiencang.net\/the-tieu-de-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">th\u1ebb ti\u00eau \u0111\u1ec1<\/a>, c\u00f3 th\u1ec3 thao t\u00e1c rel=canonical, v\u00e0 b\u1ea1n \u0111\u00e3 <a href=\"https:\/\/kiencang.net\/xay-dung-lien-ket\/\" target=\"_blank\" rel=\"noreferrer noopener\">x\u00e2y d\u1ef1ng m\u1ed9t ho\u1eb7c hai li\u00ean k\u1ebft<\/a>. (N\u1ebfu \u0111\u00e2y l\u00e0 l\u1ea7n \u0111\u1ea7u ti\u00ean b\u1ea1n nghe \u0111\u1ebfn c\u00e1c thu\u1eadt ng\u1eef n\u00e0y t\u00f4i khuy\u00ean b\u1ea1n n\u00ean \u0111\u1ecdc c\u00e1c b\u00e0i <a href=\"https:\/\/kiencang.net\/category\/seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">h\u01b0\u1edbng d\u1eabn c\u01a1 b\u1ea3n cho ng\u01b0\u1eddi m\u1edbi l\u00e0m SEO<\/a>).<\/p>\n\n\n\n<p><strong>Tr\u01b0\u1edbc khi b\u1ea1n b\u1eaft \u0111\u1ea7u&#8230;<\/strong><\/p>\n\n\n\n<ol><li>C\u00f3 h\u00e0ng tr\u0103m c\u00e1ch \u0111\u1ec3 th\u0103ng h\u1ea1ng m\u1ed9t trang web, t\u1eeb vi\u1ec7c tweeting m\u1ed9t li\u00ean k\u1ebft \u0111\u1ec3 \u0111\u01b0\u1ee3c th\u1eddi b\u00e1o New York Time c\u00f3 b\u00e0i vi\u1ebft v\u1ec1 b\u1ea1n. \u0110\u1ea5y ch\u1ec9 l\u00e0 m\u1ed9t c\u00e1ch.<\/li><li><em>H\u01b0\u1edbng d\u1eabn n\u00e0y l\u00e0 m\u1ed9t b\u1ed9 khung cho SEO<\/em> &#8211; n\u00f3 kh\u00f4ng \u0111i v\u00e0o chi ti\u1ebft b\u00ean trong m\u1ed7i b\u01b0\u1edbc, thay v\u00e0o \u0111\u00f3 n\u00f3 cung c\u1ea5p cho b\u1ea1n c\u00e1c ph\u00e1c th\u1ea3o c\u01a1 b\u1ea3n \u0111\u1ec3 th\u0103ng h\u1ea1ng trang web t\u1eeb b\u01b0\u1edbc \u0111\u1ea7u cho \u0111\u1ebfn b\u01b0\u1edbc cu\u1ed1i, v\u00ec th\u1ebf b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ee5ng chi\u1ebfn d\u1ecbch c\u1ee7a ri\u00eang m\u00ecnh trong t\u1ea7m ki\u1ec3m so\u00e1t.<\/li><li>Nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m SEO c\u00f3 kinh nghi\u1ec7m ch\u1eafc ch\u1eafn c\u00f3 nh\u1eefng c\u00e1ch th\u1ee9c r\u1ea5t hay. H\u00e3y l\u1eafng nghe h\u1ecd m\u1ed7i khi b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i.<\/li><\/ol>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d7376c323\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d7376c323\"  type=\"checkbox\" id=\"item-6577d7376c323\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/cach-thang-hang-website-tren-google\/#A_Nghien_cuu_tu_khoa\" title=\"A. Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a\">A. Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/cach-thang-hang-website-tren-google\/#Case_Study_Cap_nhat_thuat_toan_Google\" title=\"Case Study: C\u1eadp nh\u1eadt thu\u1eadt to\u00e1n Google\">Case Study: C\u1eadp nh\u1eadt thu\u1eadt to\u00e1n Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/cach-thang-hang-website-tren-google\/#B_Noi_dung\" title=\"B. N\u1ed9i dung\">B. N\u1ed9i dung<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/cach-thang-hang-website-tren-google\/#C_Cau_truc\" title=\"C. C\u1ea5u tr\u00fac\">C. C\u1ea5u tr\u00fac<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/cach-thang-hang-website-tren-google\/#D_Toi_uu_hoa_OnPage\" title=\"D. T\u1ed1i \u01b0u h\u00f3a OnPage\">D. T\u1ed1i \u01b0u h\u00f3a OnPage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kiencang.net\/cach-thang-hang-website-tren-google\/#E_Xay_dung_lien_ket\" title=\"E. X\u00e2y d\u1ef1ng li\u00ean k\u1ebft\">E. X\u00e2y d\u1ef1ng li\u00ean k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Nghien_cuu_tu_khoa\"><\/span><span style=\"font-size: 24pt; color: #800000;\">A. Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. L\u00e0m vi\u1ec7c th\u00f4ng minh h\u01a1n, ch\u1ee9 kh\u00f4ng v\u1ea5t v\u1ea3 h\u01a1n<\/h3>\n\n\n\n<p><a href=\"https:\/\/kiencang.net\/nghien-cuu-tu-khoa-az\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/a> c\u00f3 th\u1ec3 l\u00e0 vi\u1ec7c \u0111\u01a1n gi\u1ea3n ho\u1eb7c kh\u00f3 kh\u0103n, nh\u01b0ng n\u00f3 lu\u00f4n th\u00fa v\u1ecb. V\u00ec l\u1ee3i \u00edch c\u1ee7a h\u01b0\u1edbng d\u1eabn n\u00e0y, h\u00e3y l\u00e0m c\u00f4ng vi\u1ec7c nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a theo c\u00e1ch d\u1ec5 d\u00e0ng.<\/p>\n\n\n\n<p>Nh\u1eefng sai l\u1ea7m l\u1edbn nh\u1ea5t m\u1ecdi ng\u01b0\u1eddi hay l\u00e0m trong khi nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a l\u00e0:<\/p>\n\n\n\n<ol><li>Ch\u1ecdn <a href=\"https:\/\/kiencang.net\/tu-khoa-dai-ngan\/\" target=\"_blank\" rel=\"noreferrer noopener\">t\u1eeb kh\u00f3a bao qu\u00e1t qu\u00e1 r\u1ed9ng<\/a>;<\/li><li>T\u1eeb kh\u00f3a <a href=\"https:\/\/kiencang.net\/do-kho-cua-tu-khoa\/\" target=\"_blank\" rel=\"noreferrer noopener\">c\u1ea1nh tranh qu\u00e1 m\u1ee9c (\u0111\u1ed9 kh\u00f3 cao)<\/a>;<\/li><li><a href=\"https:\/\/kiencang.net\/uoc-tinh-luu-luong-truy-cap\/\" target=\"_blank\" rel=\"noreferrer noopener\">T\u1eeb kh\u00f3a kh\u00f4ng c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp<\/a> \u0111\u00e1ng k\u1ec3;<\/li><li>T\u1eeb kh\u00f3a kh\u00f4ng c\u00f3 chuy\u1ec3n \u0111\u1ed5i;<\/li><li>C\u1ed1 g\u1eafng th\u0103ng h\u1ea1ng ch\u1ec9 duy nh\u1ea5t m\u1ed9t t\u1eeb kh\u00f3a.<\/li><\/ol>\n\n\n\n<p>Sai l\u1ea7m l\u1edbn nh\u1ea5t c\u1ee7a m\u1ecdi ng\u01b0\u1eddi l\u00e0 <em>c\u1ed1 g\u1eafng th\u0103ng h\u1ea1ng ch\u1ec9 duy nh\u1ea5t m\u1ed9t t\u1eeb kh\u00f3a<\/em>. \u0110i\u1ec1u n\u00e0y r\u1ea5t kh\u00f3. C\u00e1ch d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u v\u00e0 c\u0169ng \u0111em l\u1ea1i l\u1ee3i \u00edch l\u1edbn h\u01a1n nhi\u1ec1u l\u00e0 th\u0103ng h\u1ea1ng cho h\u00e0ng tr\u0103m, hay th\u1eadm ch\u00ed h\u00e0ng ng\u00e0n <a href=\"https:\/\/kiencang.net\/tu-khoa-duoi-dai\/\" target=\"_blank\" rel=\"noreferrer noopener\">t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i (long tail keywords)<\/a> v\u1edbi c\u00f9ng n\u1ed9i dung.<\/p>\n\n\n\n<p>Thay v\u00ec c\u1ed1 g\u1eafng t\u0103ng th\u1ee9 h\u1ea1ng website tr\u00ean Google cho duy nh\u1ea5t m\u1ed9t t\u1eeb kh\u00f3a, h\u00e3y h\u01b0\u1edbng d\u1ef1 \u00e1n c\u1ee7a b\u1ea1n quanh m\u1ed9t <strong>ch\u1ee7 \u0111\u1ec1 t\u1eeb kh\u00f3a<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Ngh\u0129 v\u1ec1 ch\u1ee7 \u0111\u1ec1 t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n<\/h3>\n\n\n\n<p>S\u1eed d\u1ee5ng ch\u1ee7 \u0111\u1ec1 t\u1eeb kh\u00f3a gi\u1ea3i quy\u1ebft h\u00e0ng lo\u1ea1t v\u1ea5n \u0111\u1ec1 l\u1edbn. Thay v\u00ec th\u0103ng h\u1ea1ng cho ch\u1ec9 m\u1ed9t t\u1eeb kh\u00f3a ch\u1ee7 ch\u1ed1t, m\u1ee5c ti\u00eau t\u1ed1t h\u01a1n n\u00ean l\u00e0 <a href=\"https:\/\/kiencang.net\/tu-khoa-xep-hang-mot-trang\/\" target=\"_blank\" rel=\"noreferrer noopener\">th\u0103ng h\u1ea1ng cho nhi\u1ec1u t\u1eeb kh\u00f3a<\/a> t\u1eadp trung xoay quanh m\u1ed9t \u00fd t\u01b0\u1edfng. Khi \u0111\u01b0\u1ee3c l\u00e0m ch\u00ednh x\u00e1c, c\u00e1c k\u1ebft qu\u1ea3 s\u1ebd r\u1ea5t tuy\u1ec7t v\u1eddi.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>C\u00e1ch kh\u00f3<\/strong><\/td><td><strong>C\u00e1ch d\u1ec5<\/strong><\/td><\/tr><tr><td>M\u1ed9t t\u1eeb kh\u00f3a<\/td><td>Nhi\u1ec1u t\u1eeb kh\u00f3a (c\u00f3 th\u1ec3 l\u00ean \u0111\u1ebfn h\u00e0ng tr\u0103m)<\/td><\/tr><tr><td>R\u1ed9ng<\/td><td>C\u1ee5 th\u1ec3<\/td><\/tr><tr><td>Kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm cao<\/td><td>Kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm trung b\u00ecnh. <p>\u00a0<\/p> <p>Th\u1eadm ch\u00ed l\u00e0 <a href=\"https:\/\/kiencang.net\/tu-khoa-luu-luong-tim-kiem-thap\/\" target=\"_blank\" rel=\"noreferrer noopener\">kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm th\u1ea5p<\/a> v\u1eabn c\u00f3 th\u1ec3 c\u00f3 \u00edch.<\/p> <\/td><\/tr><tr><td>C\u1ea1nh tranh cao<\/td><td>C\u00f3 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh t\u1eeb th\u1ea5p \u0111\u1ebfn trung b\u00ecnh<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>T\u00f4i gi\u1ea3 \u0111\u1ecbnh l\u00e0 b\u1ea1n bi\u1ebft \u0111\u1ee7 v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea3n th\u00e2n \u0111\u1ec3 hi\u1ec3u <em>ki\u1ec3u kh\u00e1ch h\u00e0ng<\/em> gh\u00e9 th\u0103m n\u00e0o b\u1ea1n mu\u1ed1n t\u00ecm ki\u1ebfm, b\u1ea5t k\u1ec3 l\u00e0 b\u1ea1n \u0111ang mu\u1ed1n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, chuy\u1ec3n \u0111\u1ed5i ho\u1eb7c c\u1ea3 hai. D\u00f9 th\u1ebf n\u00e0o, m\u1ed9t lu\u1eadt \u0111\u01a1n gi\u1ea3n c\u1ea7n n\u1eafm gi\u1eef:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><em>Ch\u1ee7 \u0111\u1ec3 b\u1ea1n \u0111\u1ecbnh ngh\u0129a c\u00e0ng c\u1ee5 th\u1ec3, b\u1ea1n c\u00e0ng d\u1ec5 th\u0103ng h\u1ea1ng<\/em>.<\/p><\/blockquote>\n\n\n\n<p>\u0110\u00e2y l\u00e0 \u0111i\u1ec1u \u0111\u01a1n gi\u1ea3n, nh\u01b0ng n\u00f3 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i. N\u1ebfu ch\u1ee7 \u0111\u1ec1 c\u1ee7a b\u1ea1n l\u00e0 v\u1ec1 b\u00f3ng \u0111\u00e1, b\u1ea1n s\u1ebd th\u1ea5y r\u1ea5t kh\u00f3 \u0111\u1ec3 th\u0103ng h\u1ea1ng cho t\u1eeb &#8220;Champion League&#8221;, nh\u01b0ng s\u1ebd d\u1ec5 h\u01a1n m\u1ed9t ch\u00fat n\u1ebfu b\u1ea1n mu\u1ed1n th\u0103ng h\u1ea1ng cho t\u1eeb kh\u00f3a &#8220;Champion League 2017&#8221; &#8211; v\u00e0 s\u1ebd d\u1ec5 h\u01a1n c\u1ea3 n\u1ebfu b\u1ea1n mu\u1ed1n th\u0103ng h\u1ea1ng cho t\u1eeb kh\u00f3a &#8220;L\u1ecbch thi \u0111\u1ea5u Champion League 2017&#8221;.<\/p>\n\n\n\n<p>Tuy nhi\u00ean l\u00fac n\u00e0y ch\u01b0a c\u1ea7n t\u1eadp trung v\u00e0o c\u00e1c t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3 v\u1ed9i &#8211; t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n bi\u1ebft l\u00fac n\u00e0y l\u00e0 ch\u1ee7 \u0111\u1ec1 chung c\u1ee7a b\u1ea1n. B\u01b0\u1edbc ti\u1ebfp theo l\u00e0 t\u00ecm ra \u0111\u00fang <strong>t\u1eeb kh\u00f3a gi\u1edbi h\u1ea1n<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. C\u1ee5 th\u1ec3 h\u01a1n v\u1edbi C\u00e1c gi\u1edbi h\u1ea1n<\/h3>\n\n\n\n<p>C\u00e1c t\u1eeb gi\u1edbi h\u1ea1n l\u00e0 nh\u1eefng t\u1eeb b\u1ed5 sung <em>t\u00ednh c\u1ee5 th\u1ec3<\/em> cho t\u1eeb kh\u00f3a v\u00e0 \u0111\u1ecbnh ngh\u0129a r\u00f5 m\u1ee5c \u0111\u00edch. Ch\u00fang c\u00f3 nhi\u1ec1u d\u1ea1ng kh\u00e1c nhau:<\/p>\n\n\n\n<ul><li><strong>Th\u1eddi gian\/Ng\u00e0y th\u00e1ng<\/strong>: 2001, Th\u00e1ng m\u01b0\u1eddi hai, Bu\u1ed5i s\u00e1ng<\/li><li><strong>Gi\u00e1\/Ch\u1ea5t l\u01b0\u1ee3ng<\/strong>: R\u1ebb, T\u1ed1t nh\u1ea5t, Ph\u1ed5 bi\u1ebfn nh\u1ea5t<\/li><li><strong>M\u1ee5c \u0111\u00edch<\/strong>: Mua, T\u00ecm ki\u1ebfm, \u0110\u1ebfn c\u1eeda h\u00e0ng<\/li><li><strong>V\u1ecb tr\u00ed<\/strong>: H\u00e0 N\u1ed9i, Ngo\u00e0i tr\u1eddi, Tr\u1ef1c tuy\u1ebfn<\/li><\/ul>\n\n\n\n<p>\u00dd t\u01b0\u1edfng l\u00e0 t\u00ecm \u0111\u01b0\u1ee3c c\u00e0ng nhi\u1ec1u gi\u1edbi h\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n th\u00ec c\u00e0ng t\u1ed1t. \u0110\u00e2y l\u00e0 l\u00fac m\u00e0 <a href=\"https:\/\/kiencang.net\/cong-cu-nghien-cuu-tu-khoa\/\" target=\"_blank\" rel=\"noreferrer noopener\">c\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/a> xu\u1ea5t hi\u1ec7n. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng b\u1ea5t c\u1ee9 c\u00f4ng c\u1ee5 t\u1eeb kh\u00f3a n\u00e0o b\u1ea1n mu\u1ed1n, m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 \u01b0a th\u00edch c\u1ee7a t\u00f4i l\u00e0 <a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ahrefs<\/a>,\u00a0<a href=\"http:\/\/www.wordstream.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wordstream<\/a>, <a href=\"http:\/\/www.keywordspy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Keyword Spy<\/a>, <a href=\"http:\/\/www.spyfu.com\/\">SpyFu<\/a>, <a href=\"http:\/\/www.bing.com\/toolbox\/keywords\" target=\"_blank\" rel=\"noreferrer noopener\">Bing Keyword Tool<\/a>, v\u00e0 <a href=\"https:\/\/ubersuggest.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ubersuggest<\/a>.<\/p>\n\n\n\n<p>X\u00e9t v\u1ec1 t\u1ed1c \u0111\u1ed9 v\u00e0 c\u00e1i nh\u00ecn th\u1ef1c t\u1ebf, Ubersuggest l\u00e0 c\u00f4ng c\u1ee5 SEO \u01b0a th\u00edch nh\u1ea5t c\u1ee7a t\u00f4i. Th\u1ef1c hi\u1ec7n m\u1ed9t truy v\u1ea5n \u0111\u01a1n gi\u1ea3n v\u00e0 xu\u1ea5t ra h\u01a1n 100 g\u1ee3i \u00fd d\u1ef1a tr\u00ean t\u00ednh n\u0103ng T\u1ef1 \u0111i\u1ec1n ho\u00e0n ch\u1ec9nh (Autocomplete) c\u1ee7a Google &#8211; l\u1ea5y t\u1eeb c\u00e1c t\u00ecm ki\u1ebfm th\u1ef1c s\u1ef1 tr\u00ean Google.<\/p>\n\n\n\n<p>N\u00f3 th\u1eadm ch\u00ed c\u00f2n mi\u1ec5n ph\u00ed n\u1eefa, t\u00f4i \u0111\u00e3 n\u00f3i chuy\u1ec7n quan tr\u1ecdng \u0111\u00f3 ch\u01b0a nh\u1ec9?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. T\u00ecm ra vi\u00ean kim c\u01b0\u01a1ng t\u1eeb c\u00e1c vi\u00ean \u0111\u00e1 th\u00f4 r\u00e1p c\u1ee7a Google<\/h3>\n\n\n\n<p>\u1ede th\u1eddi \u0111i\u1ec3m n\u00e0y b\u1ea1n \u0111\u00e3 c\u00f3 h\u00e0ng t\u00e1, ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 h\u00e0ng tr\u0103m t\u1eeb kh\u00f3a \u0111\u1ec3 \u0111\u01b0a v\u00e0o Google Adwords Keyword Planner (c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a t\u00edch h\u1ee3p trong Google Ads).<\/p>\n\n\n\n<p><strong>M\u1eb9o #1<\/strong>: Trong khi b\u1ea1n c\u00f3 th\u1ec3 ch\u1ea1y h\u00e0ng tr\u0103m t\u1eeb kh\u00f3a m\u1ed9t l\u00fac trong Google&#8217;s Keyword Planner, b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 \u0111a d\u1ea1ng cao h\u01a1n n\u1ebfu b\u1ea1n gi\u1edbi h\u1ea1n c\u00e1c t\u00ecm ki\u1ebfm t\u1eeb 5 \u0111\u1ebfn 10 t\u1eeb kh\u00f3a m\u1ed9t l\u1ea7n.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ubersuggest.png\"><img loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"334\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ubersuggest.png\" alt=\"ubersuggest\" class=\"wp-image-6164\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ubersuggest.png 608w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ubersuggest-300x165.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ubersuggest-585x321.png 585w\" sizes=\"(max-width: 608px) 100vw, 608px\" \/><\/a><\/figure><\/div>\n\n\n<p>S\u1eed d\u1ee5ng ki\u1ec3u t\u00ecm ki\u1ebfm &#8220;ch\u00ednh x\u00e1c \/ exact&#8221;, ch\u00fang ta t\u00ecm ki\u1ebfm t\u1eeb 10 &#8211; 15 t\u1eeb kh\u00f3a li\u00ean quan g\u1ea7n nh\u1ea5t v\u1edbi <a href=\"https:\/\/kiencang.net\/khoi-luong-tim-kiem-cua-tu-khoa\/\" target=\"_blank\" rel=\"noreferrer noopener\">kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm<\/a> th\u00edch h\u1ee3p, nh\u01b0ng kh\u00f4ng \u0111\u01b0\u1ee3c qu\u00e1 c\u1ea1nh tranh.<\/p>\n\n\n\n<p><strong>M\u1eb9o #2<\/strong>: C\u1ea9n th\u1eadn v\u1edbi c\u1ed9t &#8220;C\u1ea1nh tranh&#8221; trong Google Adwords Keyword Planner. N\u00f3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c \u0111\u1ea5u gi\u00e1 x\u00e9t v\u1ec1 kh\u00eda c\u1ea1nh c\u1ee7a t\u00ecm ki\u1ebfm tr\u1ea3 ti\u1ec1n (qu\u1ea3ng c\u00e1o), ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. C\u00f3 chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh<\/h3>\n\n\n\n<p>Gi\u1edd b\u1ea1n \u0111\u00e3 c\u00f3 b\u1ed9 t\u1eeb kh\u00f3a c\u01a1 b\u1ea3n, b\u1ea1n c\u1ea7n t\u00ecm ra t\u1eeb kh\u00f3a th\u1ef1c s\u1ef1 b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng th\u0103ng h\u1ea1ng. B\u1ea1n c\u00f3 hai ph\u01b0\u01a1ng th\u1ee9c c\u01a1 b\u1ea3n \u0111\u1ec3 x\u1ebfp h\u1ea1ng c\u1ea1nh tranh:<\/p>\n\n\n\n<ol><li>S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng ki\u1ec3u nh\u01b0 Keyword Difficulty Tool<\/li><li>Xem x\u00e9t c\u00e1c trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm (SERPs)<\/li><\/ol>\n\n\n\n<p>N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 SEOmoz PRO (ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 phi\u00ean b\u1ea3n d\u00f9ng th\u1eed), t\u00ednh n\u0103ng Keyword Difficulty Tool t\u00ednh to\u00e1n &#8211; tr\u00ean thang \u0111i\u1ec3m 100 &#8211; \u0111i\u1ec3m <a href=\"https:\/\/kiencang.net\/do-kho-cua-tu-khoa\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0111\u1ed9 kh\u00f3 cho m\u1ed7i c\u1ee5m t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3<\/a> b\u1ea1n nh\u1eadp v\u00e0o (nhi\u1ec1u c\u00f4ng c\u1ee5 kh\u00e1c c\u0169ng c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m \u0111i\u1ec1u n\u00e0y &#8211; th\u00ed d\u1ee5 nh\u01b0 Ahrefs).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/keyworddifficulty.png\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"378\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/keyworddifficulty.png\" alt=\"\u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a\" class=\"wp-image-6165\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/keyworddifficulty.png 620w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/keyworddifficulty-300x183.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/keyworddifficulty-585x357.png 585w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/figure><\/div>\n\n\n<p>C\u1ee5m t\u1eeb kh\u00f3a \u1edf m\u1ee9c 60 &#8211; 70 l\u00e0 t\u1eeb c\u00f3 \u0111\u1ed9 c\u1ea1nh tranh th\u00f4ng th\u01b0\u1eddng, trong khi c\u00e1c t\u1eeb kh\u00f3a \u1edf kho\u1ea3ng 30 &#8211; 40 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem l\u00e0 c\u00f3 \u0111\u1ed9 c\u1ea1nh tranh t\u1eeb th\u1ea5p \u0111\u1ebfn v\u1eeba ph\u1ea3i (l\u01b0u \u00fd, m\u1ed7i c\u00f4ng c\u1ee5 c\u00f3 thang \u0111i\u1ec3m c\u1ee7a ri\u00eang n\u00f3, v\u00ec v\u1eady h\u00e3y xem h\u01b0\u1edbng d\u1eabn chi ti\u1ebft \u0111\u1ec3 c\u00f3 c\u00e1ch \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c).<\/p>\n\n\n\n<p>\u0110\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c \u00fd t\u01b0\u1edfng t\u1ed1t nh\u1ea5t v\u1ec1 th\u1ebf m\u1ea1nh c\u1ee7a ri\u00eang b\u1ea1n, \u0111\u01b0a c\u00e1c t\u1eeb kh\u00f3a c\u1ea1nh tranh nh\u1ea5t b\u1ea1n x\u1ebfp h\u1ea1ng #1 ho\u1eb7c #2, v\u00e0 ch\u1ea1y n\u00f3 th\u00f4ng qua c\u00f4ng c\u1ee5.<\/p>\n\n\n\n<p>Th\u1eadm ch\u00ed n\u1ebfu kh\u00f4ng c\u00f3 c\u00f4ng c\u1ee5, c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u01b0\u1edbc t\u00ednh c\u1ea1nh tranh l\u00e0 xem tr\u00ean c\u00e1c trang SERPs (trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm). Th\u1ef1c hi\u1ec7n c\u00e1c truy v\u1ea5n (kh\u00f4ng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, \u00fd l\u00e0 b\u1ea1n c\u1ea7n t\u00ecm ki\u1ebfm d\u1ea1ng \u1ea9n danh) cho c\u00e1c t\u1eeb kh\u00f3a v\u00e0 t\u1ef1 h\u1ecfi b\u1ea3n th\u00e2n c\u00e1c c\u00e2u h\u1ecfi sau:<\/p>\n\n\n\n<ul><li>C\u00e1c k\u1ebft qu\u1ea3 \u0111\u1ea7u ti\u00ean \u0111\u00e3 t\u1ed1i \u01b0u cho t\u1eeb kh\u00f3a hay ch\u01b0a?<\/li><li>T\u1eeb kh\u00f3a c\u00f3 m\u1eb7t trong th\u1ebb ti\u00eau \u0111\u1ec1? Trong URL? Tr\u00ean trang?<\/li><li><a href=\"https:\/\/kiencang.net\/chi-so-seo-ahrefs\/\" target=\"_blank\" rel=\"noreferrer noopener\">Page v\u00e0\/ho\u1eb7c Domain Authority<\/a> c\u1ee7a URL l\u00e0 nh\u01b0 th\u1ebf n\u00e0o?<\/li><li>C\u00f3 ph\u1ea3i nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u1ea7u ti\u00ean l\u00e0 c\u00f3 th\u1ea9m quy\u1ec1n \/ uy t\u00edn v\u1ec1 ch\u1ee7 \u0111\u1ec1 t\u1eeb kh\u00f3a n\u00e0y?<\/li><li><a href=\"https:\/\/kiencang.net\/van-ban-neo\/\" target=\"_blank\" rel=\"noreferrer noopener\">V\u0103n b\u1ea3n neo<\/a> inbound l\u00e0 g\u00ec?<\/li><li>B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n v\u1edbi t\u1eeb kh\u00f3a n\u00e0y?<\/li><\/ul>\n\n\n\n<p>B\u1ea1n th\u1ef1c s\u1ef1 <a href=\"https:\/\/kiencang.net\/so-sanh-ty-le-click-vi-tri-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">kh\u00f4ng c\u1ea7n x\u1ebfp h\u1ea1ng #1<\/a> cho b\u1ea5t k\u1ef3 t\u1eeb kh\u00f3a n\u00e0o b\u1ea1n ch\u1ecdn \u0111\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c traffic, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i khi l\u1ecdt \u0111\u01b0\u1ee3c v\u00e0o top 5.<\/p>\n\n\n\n<p>V\u1edbi ch\u1ee7 \u0111\u1ec1 t\u1eeb kh\u00f3a, \u0111i\u1ec1u k\u1ef3 di\u1ec7u th\u01b0\u1eddng x\u1ea3y \u0111\u1ebfn t\u1eeb c\u00e1c t\u1eeb kh\u00f3a m\u00e0 b\u1ea1n th\u1eadm ch\u00ed c\u00f2n ch\u01b0a bao gi\u1edd ngh\u0129 \u0111\u1ebfn.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Case_Study_Cap_nhat_thuat_toan_Google\"><\/span>Case Study: C\u1eadp nh\u1eadt thu\u1eadt to\u00e1n Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Khi SEOmoz ph\u00e1t h\u00e0nh b\u00e0i vi\u1ebft <em>L\u1ecbch s\u1eed thay \u0111\u1ed5i thu\u1eadt to\u00e1n c\u1ee7a Google<\/em>, ch\u00fang t\u00f4i s\u1eed d\u1ee5ng qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u1ef1 \u0111\u1ec3 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a nh\u1eb1m kh\u00e1m ph\u00e1 ch\u1ee7 \u0111\u1ec3 &#8220;<strong>Thu\u1eadt to\u00e1n c\u1ee7a Google<\/strong>&#8221; v\u00e0 c\u00e1i c\u1ee5 th\u1ec3 h\u01a1n &#8220;<strong>S\u1ef1 thay \u0111\u1ed5i thu\u1eadt to\u00e1n c\u1ee7a Google<\/strong>&#8220;.<\/p>\n\n\n\n<p>Theo nh\u01b0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u1ee7a Google, ch\u00fang t\u00f4i ch\u1ec9 c\u00f3 th\u1ec3 mong ch\u1edd nhi\u1ec1u l\u1eafm l\u00e0 hai ng\u00e0n l\u01b0\u1ee3t xem m\u1ed9t th\u00e1ng cho c\u1ee5m t\u1eeb ch\u00ednh x\u00e1c. May m\u1eafn l\u00e0 do ch\u00fang t\u00f4i t\u1ed1i \u01b0u h\u00f3a r\u1ed9ng quanh ch\u1ee7 \u0111\u1ec1 &#8220;Thu\u1eadt to\u00e1n c\u1ee7a Google&#8221;, b\u00e0i vi\u1ebft \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u traffic ngo\u00e0i c\u00e1c t\u1eeb kh\u00f3a ban \u0111\u1ea7u ch\u00fang t\u00f4i x\u00e1c \u0111\u1ecbnh.<\/p>\n\n\n\n<p>C\u00e1i n\u00e0y x\u1ea3y ra l\u00e0 do <a href=\"https:\/\/kiencang.net\/tu-khoa-duoi-dai\/\" target=\"_blank\" rel=\"noreferrer noopener\">ph\u00e9p m\u00e0u c\u1ee7a t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/algo-update.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"606\" height=\"654\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/algo-update.jpg\" alt=\"t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i\" class=\"wp-image-6166\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/algo-update.jpg 606w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/algo-update-278x300.jpg 278w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/algo-update-585x631.jpg 585w\" sizes=\"(max-width: 606px) 100vw, 606px\" \/><\/a><\/figure><\/div>\n\n\n<p>L\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 n\u00e2ng cao c\u01a1 h\u1ed9i th\u0103ng h\u1ea1ng cho nhi\u1ec1u t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i h\u01a1n? H\u00e3y th\u1ea3o lu\u1eadn v\u1ec1 n\u1ed9i dung, ki\u1ebfn tr\u00fac, <a href=\"https:\/\/kiencang.net\/toi-uu-seo-onpage\/\" target=\"_blank\" rel=\"noreferrer noopener\">t\u1ed1i \u01b0u h\u00f3a SEO onpage<\/a> v\u00e0 <a href=\"https:\/\/kiencang.net\/xay-dung-lien-ket\/\" target=\"_blank\" rel=\"noreferrer noopener\">x\u00e2y d\u1ef1ng li\u00ean k\u1ebft<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"B_Noi_dung\"><\/span><span style=\"font-size: 24pt; color: #800000;\">B. N\u1ed9i dung<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">6. T\u1ea1o ra gi\u00e1 tr\u1ecb<\/h3>\n\n\n\n<p>B\u1ea1n mu\u1ed1n bi\u1ebft s\u1ef1 th\u1eadt kh\u00f4ng? T\u00f4i gh\u00e9t c\u00e2u ch\u1eef thu\u1ea7n t\u00fay. N\u00f3 ng\u1ee5 \u00fd l\u00e0 c\u00e1c t\u1eeb tr\u00ean m\u1ed9t trang \u0111\u01b0\u1ee3c vi\u1ebft t\u00e1ch r\u1eddi gi\u00e1 tr\u1ecb n\u00f3 t\u1ea1o ra.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><strong>N\u1ed9i dung m\u00e0 kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb l\u00e0 spam.<\/strong><\/p><\/blockquote>\n\n\n\n<p>Trong v\u00ed d\u1ee5 v\u1ec1 c\u00e1c <em>C\u1eadp nh\u1eadt Thu\u1eadt to\u00e1n c\u1ee7a Google<\/em> \u1edf tr\u00ean, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 \u0111\u01a1n gi\u1ea3n vi\u1ebft 100 b\u00e0i v\u1ec1 C\u00e1c thu\u1eadt to\u00e1n c\u1ee7a Google v\u00e0 hy v\u1ecdng n\u00f3 \u0111\u01b0\u1ee3c th\u0103ng h\u1ea1ng. Nh\u01b0ng thay v\u00ec l\u00e0m nh\u01b0 th\u1ebf, cu\u1ed9c tr\u00f2 chuy\u1ec7n b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c ch\u00fang t\u00f4i t\u1ef1 h\u1ecfi b\u1ea3n th\u00e2n s\u1ebd t\u1ea1o ra ngu\u1ed3n gi\u00e1 tr\u1ecb nh\u01b0 th\u1ebf n\u00e0o cho ng\u01b0\u1eddi qu\u1ea3n tr\u1ecb web.<\/p>\n\n\n\n<p>V\u1edbi ch\u1ee7 \u0111\u1ec1 t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n, <em>\u0111\u1ea7u ti\u00ean h\u00e3y h\u1ecfi b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb nh\u01b0 th\u1ebf n\u00e0o.<\/em><\/p>\n\n\n\n<p>T\u1ea1o ra gi\u00e1 tr\u1ecb kh\u00f3 h\u01a1n nhi\u1ec1u vi\u1ec7c vi\u1ebft ra c\u00e1c t\u1eeb tr\u1ed1ng r\u1ed7ng v\u00f4 th\u01b0\u1edfng v\u00f4 ph\u1ea1t, nh\u01b0ng gi\u00e1 tr\u1ecb khi c\u00f3 m\u1eb7t s\u1ebd \u0111\u01b0\u1ee3c khen th\u01b0\u1edfng h\u01a1n 100 l\u1ea7n. Gi\u00e1 tr\u1ecb l\u00e0 b\u1eb1ng ch\u1ee9ng t\u01b0\u01a1ng lai &amp; b\u1eb1ng ch\u1ee9ng thu\u1eadt to\u00e1n. Gi\u00e1 tr\u1ecb t\u1ef1 x\u00e2y d\u1ef1ng li\u00ean k\u1ebft b\u1eb1ng ch\u00ednh b\u1ea3n th\u00e2n n\u00f3. Gi\u00e1 tr\u1ecb t\u1ea1o ra c\u00e1c fan trung th\u00e0nh.<\/p>\n\n\n\n<p>Gi\u00e1 tr\u1ecb c\u00f3 c\u00e1c d\u1ea1ng kh\u00e1c nhau. N\u00f3 l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a:<\/p>\n\n\n\n<ol><li><strong>Ti\u1ec7n \u00edch<\/strong><\/li><li><strong>\u0110\u00e1p \u1ee9ng c\u1ea3m x\u00fac<\/strong><\/li><li><strong>Quan \u0111i\u1ec3m<\/strong> (t\u00edch c\u1ef1c ho\u1eb7c ti\u00eau c\u1ef1c)<\/li><li><strong>Nh\u1eadn th\u1ee9c gi\u00e1 tr\u1ecb<\/strong>, bao g\u1ed3m danh ti\u1ebfng c\u1ee7a t\u00e1c gi\u1ea3<\/li><\/ol>\n\n\n\n<p>N\u1ed9i dung c\u1ee7a b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i bao g\u1ed3m c\u1ea3 4 \u0111\u1eb7c t\u00ednh tr\u00ean, nh\u01b0ng n\u00f3 <em>c\u1ea7n n\u1ed5i tr\u1ed9i trong m\u1ed9t ho\u1eb7c nhi\u1ec1u h\u01a1n<\/em> \u0111\u1ec3 th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. L\u00e1i chi\u1ebfc xe n\u1ed9i dung c\u1ee7a b\u1ea1n<\/h3>\n\n\n\n<p>C\u00e1i n\u00e0y l\u00e0 \u0111\u1ec3 bi\u1ebft tr\u01b0\u1edbc: H\u01b0\u1edbng d\u1eabn y\u00eau c\u1ea7u b\u1ea1n t\u1ea1o ra \u0111\u01b0\u1ee3c \u00edt nh\u1ea5t l\u00e0 m\u1ed9t ki\u1ec3u li\u00ean k\u1ebft m\u1ed3i (link bait), v\u00ec th\u1ebf, l\u00fac n\u00e0y l\u00e0 th\u1eddi gian t\u1ed1t \u0111\u1ec3 ngh\u0129 v\u1ec1 c\u1ea5u tr\u00fac n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Nh\u1eefng th\u1ee9 t\u1ed1t nh\u1ea5t \u0111\u1ec3 ph\u00e2n ph\u1ed1i gi\u00e1 tr\u1ecb cho ch\u1ee7 \u0111\u1ec1 c\u1ee7a b\u1ea1n? C\u00f3 l\u1ebd n\u00f3 l\u00e0:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/kiencang.net\/infographics-tat-ca-nhung-gi-ban-can-biet\/\" target=\"_blank\" rel=\"noreferrer noopener\">Infographic<\/a><\/li><li><a href=\"https:\/\/kiencang.net\/seo-tren-youtube\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lo\u1ea1t Video<\/a><\/li><li>C\u00f4ng c\u1ee5 m\u1edbi<\/li><li>Lo\u1ea1t b\u00e0i ph\u1ecfng v\u1ea5n<\/li><li>Slide<\/li><li>H\u01b0\u1edbng d\u1eabn c\u00e1ch l\u00e0m<\/li><li>Q&amp;A (H\u1ecfi &amp; Tr\u1ea3 l\u1eddi)<\/li><li>Webinar ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 b\u00e0i \u0111\u0103ng blog<\/li><\/ul>\n\n\n\n<p>C\u00f3 l\u1ebd, n\u00f3 l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng th\u1ee9 tr\u00ean k\u1ebft h\u1ee3p l\u1ea1i.<\/p>\n\n\n\n<p>C\u00e0ng nhi\u1ec1u c\u00e1ch th\u1ee9c b\u1ea1n t\u00ecm ra \u0111\u1ec3 ph\u00e2n ph\u1ed1i n\u1ed9i dung c\u1ee7a b\u1ea1n v\u00e0 c\u00e0ng nhi\u1ec1u k\u00eanh b\u1ea1n t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf, b\u1ea1n s\u1ebd c\u00e0ng t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<p>Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 <a href=\"https:\/\/kiencang.net\/tai-sao-noi-dung-lan-toa\/\" target=\"_blank\" rel=\"noreferrer noopener\">n\u1ed9i dung c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c lan t\u1ecfa<\/a>, nh\u01b0ng b\u1ea1n mu\u1ed1n t\u1ea1o ra th\u1ee9 g\u00ec \u0111\u00f3 \u00edt nh\u1ea5t c\u0169ng c\u00f3 ph\u1ea7n n\u1ed9i dung trong \u0111\u1ea5y t\u1ed1t h\u01a1n b\u1ea5t k\u1ef3 n\u1ed9i dung n\u00e0o kh\u00e1c c\u00f3 ngo\u00e0i kia v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 h\u00e0o v\u00ec n\u00f3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Ti\u00eau \u0111\u1ec1 &#8211; C\u00f4ng vi\u1ec7c quan tr\u1ecdng nh\u1ea5t \u0111\u00e3 \u0111\u1ebfn \u0111\u00e2y r\u1ed3i!<\/h3>\n\n\n\n<p>B\u1ecf ra \u00edt nh\u1ea5t l\u00e0 2 ti\u1ebfng \u0111\u1ec3 ngh\u0129 v\u00e0 vi\u1ebft ti\u00eau \u0111\u1ec1 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Nghe n\u1ef1c c\u01b0\u1eddi th\u1ebf? N\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m trong vi\u1ec7c vi\u1ebft ti\u00eau \u0111\u1ec1 nh\u01b0 Rand Fishkin ch\u1eb3ng h\u1ea1n, b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 ph\u00e1 v\u1ee1 quy t\u1eafc n\u00e0y. C\u00f2n v\u1edbi ph\u1ea7n l\u1edbn ch\u00fang ta, r\u1ea5t kh\u00f3 kh\u0103n \u0111\u1ec3 <a href=\"https:\/\/kiencang.net\/cach-viet-headline-thu-hut\/\" target=\"_blank\" rel=\"noreferrer noopener\">t\u1ea1o ra ti\u00eau \u0111\u1ec1 \u0111\u1ee7 t\u1ed1t<\/a>.<\/p>\n\n\n\n<p>Vi\u1ebft 50 ti\u00eau \u0111\u1ec1 ho\u1eb7c h\u01a1n tr\u01b0\u1edbc khi ch\u1ecdn m\u1ed9t c\u00e1i.<\/p>\n\n\n\n<p>H\u1ecdc t\u1eadp c\u00e1ch vi\u1ebft ti\u00eau \u0111\u1ec1 th\u00e0nh c\u00f4ng tr\u00ean c\u00e1c trang nh\u01b0 Inbound, Mashable, Wired ho\u1eb7c nh\u00e0 xu\u1ea5t b\u1ea3n \u01b0u th\u00edch c\u1ee7a b\u1ea1n.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/wired1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"659\" height=\"307\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/wired1.png\" alt=\"c\u00e1ch vi\u1ebft ti\u00eau \u0111\u1ec1\" class=\"wp-image-6167\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/wired1.png 659w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/wired1-300x140.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/wired1-585x273.png 585w\" sizes=\"(max-width: 659px) 100vw, 659px\" \/><\/a><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">9. \u0110\u1ed9 d\u00e0i v\u00e0 m\u1ee9c \u0111\u1ed9 chuy\u00ean s\u00e2u &#8211; T\u1ea1i sao n\u00f3 l\u1ea1i l\u00e0 v\u1ea5n \u0111\u1ec1?<\/h3>\n\n\n\n<p>N\u1ed9i dung n\u00ean d\u00e0i \u0111\u1ebfn \u0111\u00e2u? C\u00e2u h\u1ecfi t\u1ed1t h\u01a1n l\u00e0: N\u00f3 n\u00ean s\u00e2u s\u1eafc \u0111\u1ebfn \u0111\u00e2u? S\u1ed1 l\u01b0\u1ee3ng t\u1eeb thu\u1ea7n t\u00fay l\u00e0 th\u00f4ng s\u1ed1 kinh kh\u1ee7ng \u0111\u1ec3 b\u1ecf c\u00f4ng ph\u1ea5n \u0111\u1ea5u, nh\u01b0ng <strong>s\u1ef1 s\u00e2u s\u1eafc c\u1ee7a n\u1ed9i dung<\/strong> gi\u00fap b\u1ea1n th\u0103ng h\u1ea1ng theo m\u1ed9t s\u1ed1 c\u00e1ch.<\/p>\n\n\n\n<ol><li>\u0110\u1ea1t \u0111\u1ebfn ng\u01b0\u1ee1ng <strong>\u0111\u1ed9c \u0111\u00e1o<\/strong> nh\u1ea5t \u0111\u1ecbnh \u0111\u1ec3 tr\u00e1nh n\u1ed9i dung tr\u00f9ng l\u1eafp;<\/li><li><strong>Kh\u00e1m ph\u00e1 ch\u1ee7 \u0111\u1ec1 s\u00e2u h\u01a1n<\/strong> l\u00e0m n\u1ed9i dung c\u1ee7a b\u1ea1n hay h\u01a1n;<\/li><li>N\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng, d\u00e0i h\u01a1n c\u00f3 <strong>t\u01b0\u01a1ng quan v\u1edbi vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u li\u00ean k\u1ebft h\u01a1n<\/strong> v\u00e0 c\u00f3 th\u1ee9 h\u1ea1ng website tr\u00ean Google cao h\u01a1n.<\/li><\/ol>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>I. \u0110\u1ed9c \u0111\u00e1o<\/strong><\/h4>\n\n\n\n<p>\u00cdt nh\u1ea5t, n\u1ed9i dung c\u1ee7a b\u1ea1n c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c ng\u01b0\u1ee1ng \u0111\u1ed9c \u0111\u00e1o t\u1ed1i thi\u1ec3u th\u00ec n\u00f3 m\u1edbi \u0111\u01b0\u1ee3c th\u0103ng h\u1ea1ng. \u0110\u1ea1i di\u1ec7n c\u1ee7a Google t\u1eebng n\u00f3i v\u00e0i c\u00e2u \u0111\u00f4i khi l\u00e0 \u0111\u1ee7, nh\u01b0ng trong th\u1ef1c t\u1ebf v\u00e0i tr\u0103m t\u1eeb th\u00ec an to\u00e0n h\u01a1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>II. C\u00e1c c\u01a1 h\u1ed9i cho <a href=\"https:\/\/kiencang.net\/tu-khoa-duoi-dai\/\" target=\"_blank\" rel=\"noreferrer noopener\">t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i<\/a><\/strong><\/h4>\n\n\n\n<p>\u0110\u00e2y l\u00e0 n\u01a1i ma thu\u1eadt th\u1ef1c s\u1ef1 x\u1ea3y ra. N\u1ed9i dung c\u1ee7a b\u1ea1n c\u00e0ng s\u00e2u s\u1eafc v\u00e0 kh\u1ea3 n\u0103ng b\u1ea1n kh\u00e1m ph\u00e1 s\u00e2u m\u1ed9t ch\u1ee7 \u0111\u1ec1 c\u1ee5 th\u1ec3, n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00e0ng &#8220;thu h\u00fat&#8221;.<\/p>\n\n\n\n<p>N\u1ed9i dung c\u1ee7a b\u1ea1n c\u00e0ng thu h\u00fat, n\u00f3 c\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng tr\u1ea3 l\u1eddi nhi\u1ec1u truy v\u1ea5n h\u01a1n.<\/p>\n\n\n\n<p>C\u00e0ng nhi\u1ec1u truy v\u1ea5n b\u1ea1n c\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c, b\u1ea1n c\u00e0ng ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u traffic.<\/p>\n\n\n\n<p>B\u1ecd (tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u) c\u1ee7a Google li\u00ean t\u1ee5c \u0111\u1ecdc n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a b\u00e0i vi\u1ebft v\u1edbi truy v\u1ea5n t\u00ecm ki\u1ebfm. N\u00f3 \u0111\u00e1nh gi\u00e1 c\u00e1c \u0111o\u1ea1n, ti\u00eau \u0111\u1ec1, \u1ea3nh v\u00e0 nhi\u1ec1u th\u1ee9 kh\u00e1c \u0111\u1ec3 c\u1ed1 g\u1eafng hi\u1ec3u n\u1ed9i dung c\u1ee7a b\u1ea1n. N\u1ed9i dung d\u00e0i h\u01a1n, s\u00e2u s\u1eafc h\u01a1n th\u01b0\u1eddng g\u1eedi nhi\u1ec1u t\u00edn hi\u1ec7u li\u00ean quan h\u01a1n so v\u1edbi ch\u1ec9 v\u00e0i c\u00e2u ng\u1eafn ng\u1ee7i.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>III. \u0110\u1ed9 s\u00e2u, \u0111\u1ed9 d\u00e0i v\u00e0 li\u00ean k\u1ebft<\/strong><\/h4>\n\n\n\n<p>C\u00f3 m\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u t\u01b0\u01a1ng quan cho th\u1ea5y m\u1ed1i quan h\u1ec7 t\u00edch c\u1ef1c gi\u1eefa<em> th\u1ee9 h\u1ea1ng website tr\u00ean Google v\u00e0 s\u1ed1 l\u01b0\u1ee3ng t\u1eeb trong b\u00e0i vi\u1ebft.<\/em><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\u0110\u1ed9 d\u00e0i c\u1ee7a HTML v\u00e0 c\u1ee7a HTML b\u00ean trong th\u1ebb &lt;body&gt; l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 c\u00f3 m\u1ed1i t\u01b0\u01a1ng quan cao nh\u1ea5t, trong th\u1ef1c t\u1ebf v\u1edbi m\u1ed1i t\u01b0\u01a1ng quan ch\u1ea1m \u0111\u1ebfn ng\u01b0\u1ee1ng 0,12 ch\u00fang n\u00ean \u0111\u01b0\u1ee3c xem x\u00e9t &#8211; n\u1ebfu kh\u00f4ng mu\u1ed1n n\u00f3i l\u00e0 c\u00f3 m\u1ed1i t\u01b0\u01a1ng quan r\u1ea5t l\u1edbn.<\/p><p>Trong khi nh\u1eefng t\u01b0\u01a1ng quan n\u00e0y c\u00f3 l\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o b\u00ean trong thu\u1eadt to\u00e1n, ch\u00fang l\u00e0 c\u00e1c t\u00edn hi\u1ec7u t\u1ed1t m\u00e0 Google \u0111\u1ec3 \u00fd t\u1edbi; ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi n\u1ed9i dung d\u00e0i ho\u1eb7c \u00edt nh\u1ea5t l\u00e0 \u0111\u1ee7 d\u00e0i.<\/p><p style=\"text-align: right;\">&#8211; Mark Collier, The Open Algorithm<\/p><\/blockquote>\n\n\n\n<p>N\u1ed9i dung d\u00e0i, ch\u1ea5t l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c cho l\u00e0 c\u00f3 kh\u1ea3 n\u0103ng ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u li\u00ean k\u1ebft h\u01a1n. John Doherty ki\u1ec3m tra m\u1ed1i quan h\u1ec7 gi\u1eefa \u0111\u1ed9 d\u00e0i c\u1ee7a b\u00e0i \u0111\u0103ng tr\u00ean SEOmoz v\u00e0 s\u1ed1 l\u01b0\u1ee3ng li\u00ean k\u1ebft m\u00e0 m\u1ed7i b\u00e0i ki\u1ebfm \u0111\u01b0\u1ee3c, v\u00e0 ph\u00e1t hi\u1ec7n ra m\u1ed1i quan h\u1ec7 v\u1eefng ch\u1eafc.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/links-based-on-wordcount.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"619\" height=\"358\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/links-based-on-wordcount.jpg\" alt=\"li\u00ean k\u1ebft d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng t\u1eeb\" class=\"wp-image-6168\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/links-based-on-wordcount.jpg 619w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/links-based-on-wordcount-300x174.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/links-based-on-wordcount-585x338.jpg 585w\" sizes=\"(max-width: 619px) 100vw, 619px\" \/><\/a><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">10. Nh\u1eefng ki\u1ec3u ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o<\/h3>\n\n\n\n<p>N\u1ebfu b\u1ea1n kh\u00f4ng t\u1eadp trung v\u00e0o s\u1ed1 l\u01b0\u1ee3ng t\u1eeb c\u1ee7a b\u00e0i vi\u1ebft, l\u00e0m th\u1ebf n\u00e0o b\u1ea1n th\u00eam \u0111\u01b0\u1ee3c &#8220;m\u1ee9c \u0111\u1ed9 s\u00e2u s\u1eafc&#8221; v\u1ec1 m\u1eb7t ch\u1ea5t l\u01b0\u1ee3ng v\u00e0o n\u1ed9i dung c\u1ee7a b\u1ea1n?<\/p>\n\n\n\n<p>Nh\u1eefng ng\u01b0\u1eddi l\u00e0m SEO \u0111\u00e3 bi\u1ebft kh\u00e1 nhi\u1ec1u v\u1ec1 c\u00e1ch m\u00e0 Google c\u00f3 th\u1ec3 \u0111\u1ecbnh ngh\u0129a ch\u1ea5t l\u01b0\u1ee3ng bao g\u1ed3m c\u00e1c th\u00f4ng s\u1ed1 nh\u01b0<em><a href=\"https:\/\/kiencang.net\/cloze-test-doc-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"> c\u1ea5p \u0111\u1ed9 d\u1ec5 \u0111\u1ecdc<\/a>, ng\u1eef ph\u00e1p, ch\u00ednh t\u1ea3, v\u00e0 th\u1eadm ch\u00ed l\u00e0 c\u1ea3 Author Rank (X\u1ebfp h\u1ea1ng t\u00e1c gi\u1ea3)<\/em>. H\u1ea7u h\u1ebft ch\u1ec9 l\u00e0 suy \u0111o\u00e1n, nh\u01b0ng r\u00f5 r\u00e0ng l\u00e0 Google c\u00f3 s\u1eed d\u1ee5ng c\u00e1c h\u01b0\u1edbng d\u1eabn \u0111\u1ec3 ph\u00e2n chia n\u1ed9i dung t\u1ed1t v\u00e0 x\u1ea5u.<\/p>\n\n\n\n<p>Ngu\u1ed3n \u01b0a th\u00edch gi\u00fap t\u00f4i l\u1ea7n ra manh m\u1ed1i \u0111\u1ebfn t\u1eeb nh\u00f3m c\u00e1c c\u00e2u h\u1ecfi m\u00e0 Google \u0111\u0103ng t\u1ea3i m\u1ed9t th\u1eddi gian ng\u1eafn sau <a href=\"https:\/\/kiencang.net\/google-panda\/\" target=\"_blank\" rel=\"noreferrer noopener\">l\u1ea7n c\u1eadp nh\u1eadt Panda \u0111\u1ea7u ti\u00ean<\/a>.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e2u m\u00e0 t\u00f4i th\u1ea5y th\u00edch:<\/p>\n\n\n\n<ul><li>B\u1ea1n c\u00f3 <em>tin t\u01b0\u1edfng<\/em> th\u00f4ng tin \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y trong b\u00e0i vi\u1ebft n\u00e0y?<\/li><li>B\u00e0i vi\u1ebft n\u00e0y c\u00f3 \u0111\u01b0\u1ee3c vi\u1ebft b\u1edfi chuy\u00ean gia ho\u1eb7c ai \u0111\u00f3 nhi\u1ec7t t\u00ecnh &#8211; ng\u01b0\u1eddi <em>hi\u1ec3u r\u00f5 ch\u1ee7 \u0111\u1ec1<\/em> n\u00e0y, hay n\u00f3 c\u00f3 nhi\u1ec1u ch\u1ed7 c\u00f2n n\u00f4ng c\u1ea1n?<\/li><li>B\u00e0i vi\u1ebft <em>c\u00f3 c\u00e1c l\u1ed7i<\/em> ng\u1eef ph\u00e1p, tr\u00ecnh b\u00e0y ho\u1eb7c l\u1ed7i th\u1ef1c t\u1ebf n\u00e0o kh\u00f4ng?<\/li><li>B\u00e0i vi\u1ebft c\u00f3 cung c\u1ea5p th\u00f4ng tin ho\u1eb7c n\u1ed9i dung <em>g\u1ed1c<\/em>, b\u00e1o c\u00e1o g\u1ed1c, nghi\u00ean c\u1ee9u g\u1ed1c ho\u1eb7c c\u00e1c ph\u00e2n t\u00edch g\u1ed1c?<\/li><li>B\u00e0i bi\u1ebft c\u00f3 m\u00f4 t\u1ea3 <em>c\u1ea3 hai m\u1eb7t<\/em> c\u1ee7a c\u00e2u chuy\u1ec7n?<\/li><li>B\u00e0i vi\u1ebft c\u00f3 bao g\u1ed3m c\u00e1c ph\u00e2n t\u00edch <em>s\u00e2u s\u1eafc<\/em> ho\u1eb7c th\u00f4ng tin <em>th\u00fa v\u1ecb<\/em> v\u01b0\u1ee3t ra ngo\u00e0i nh\u1eefng th\u1ee9 th\u00f4ng th\u01b0\u1eddng (hi\u1ec3n nhi\u00ean)?<\/li><li>\u0110\u00e2y c\u00f3 ph\u1ea3i l\u00e0 ki\u1ec3u trang b\u1ea1n mu\u1ed1n l\u01b0u l\u1ea1i (bookmark), <em>chia s\u1ebb<\/em> v\u1edbi b\u1ea1n b\u00e8 ho\u1eb7c <em>g\u1ee3i \u00fd<\/em> cho h\u1ecd \u0111\u1ecdc?<\/li><li>B\u1ea1n c\u00f3 mong ch\u1edd b\u00e0i vi\u1ebft n\u00e0y <em>\u0111\u01b0\u1ee3c in<\/em> trong t\u1ea1p ch\u00ed, s\u00e1ch ho\u1eb7c b\u00e1ch khoa to\u00e0n th\u01b0?<\/li><li>C\u00e1c trang \u0111\u01b0\u1ee3c t\u1ea1o ra v\u1edbi s\u1ef1 <em>c\u1ea9n tr\u1ecdng cao<\/em> v\u00e0 ch\u00fa \u00fd t\u1edbi c\u00e1c chi ti\u1ebft hay l\u00e0 n\u00f3 kh\u00f4ng ch\u00fa \u00fd nhi\u1ec1u \u0111\u1ebfn c\u00e1c ti\u1ec3u ti\u1ebft?<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">11. LDA, nTopic v\u00e0 c\u00e1c t\u1eeb tr\u00ean Trang<\/h3>\n\n\n\n<p>Google l\u00e0 m\u1ed9t c\u00e1i m\u00e1y. N\u00f3 kh\u00f4ng th\u1ec3 hi\u1ec3u trang c\u1ee7a b\u1ea1n nh\u01b0 c\u00e1ch con ng\u01b0\u1eddi c\u00f3 th\u1ec3 hi\u1ec3u, nh\u01b0ng n\u00f3 \u0111ang ng\u00e0y c\u00e0ng tr\u1edf n\u00ean gi\u1ed1ng ng\u01b0\u1eddi h\u01a1n.<\/p>\n\n\n\n<p>M\u00e1y t\u00ecm ki\u1ebfm s\u1eed d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n tinh t\u1ebf \u0111\u1ec3 m\u00f4 h\u00ecnh h\u00f3a c\u00e1c <strong>c\u00e2u, \u0111o\u1ea1n, kh\u1ed1i, <\/strong>v\u00e0<strong> ph\u1ea7n n\u1ed9i dung c\u1ee7a b\u1ea1n<\/strong>. Ch\u00fang kh\u00f4ng ch\u1ec9 mu\u1ed1n hi\u1ec3u c\u00e1c t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n, m\u00e0 c\u00f2n c\u1ea3 ch\u1ee7 \u0111\u1ec1, m\u1ee5c \u0111\u00edch c\u0169ng nh\u01b0 t\u00ednh chuy\u00ean m\u00f4n.<\/p>\n\n\n\n<p>L\u00e0m sao b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a m\u00ecnh kh\u1edbp kh\u00edt \u0111\u1ebfn \u0111\u00e2u v\u1edbi m\u00f4 h\u00ecnh k\u1ef3 v\u1ecdng c\u1ee7a Google?<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, n\u1ebfu ch\u1ee7 \u0111\u1ec1 c\u1ee7a b\u1ea1n l\u00e0 &#8220;L\u1ecbch thi \u0111\u1ea5u c\u1ee7a gi\u1ea3i ngo\u1ea1i h\u1ea1ng Anh,&#8221; Google c\u00f3 th\u1ec3 mong mu\u1ed1n th\u1ea5y n\u1ed9i dung v\u1ec1 ng\u00e0y gi\u1edd, s\u00e2n v\u1eadn \u0111\u1ed9ng, tr\u1eadn \u0111\u1ea5u ti\u00eau \u0111i\u1ec3m, t\u1ef7 l\u1ec7 th\u1eafng thua, \u0111\u1ed9i h\u00ecnh d\u1ef1 ki\u1ebfn, s\u01a1 \u0111\u1ed3 chi\u1ebfn thu\u1eadt, d\u1ef1 \u0111o\u00e1n k\u1ebft qu\u1ea3, b\u1ea3ng x\u1ebfp h\u1ea1ng tr\u01b0\u1edbc v\u00f2ng \u0111\u1ea5u. N\u1ed9i dung gi\u1ea3i \u0111\u00e1p nh\u1eefng ch\u1ee7 \u0111\u1ec3 n\u00e0y <em>s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng c\u00f3 th\u1ee9 h\u1ea1ng cao h\u01a1n<\/em> so v\u1edbi c\u00e1c trang n\u00f3i v\u1ec1 vi\u1ec7c b\u1ea1n n\u00ean \u0111i \u0111\u00f4i t\u1ea5t m\u00e0u g\u00ec trong ng\u00e0y h\u00f4m nay.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>S\u1ef1 quan tr\u1ecdng c\u1ee7a t\u1eeb ng\u1eef<\/strong><\/h4>\n\n\n\n<p>Nh\u1eefng ng\u01b0\u1eddi l\u00e0m SEO ph\u00e1t hi\u1ec7n ra l\u00e0 s\u1eed d\u1ee5ng c\u00e1c t\u1eeb nh\u1ea5t \u0111\u1ecbnh quanh m\u1ed9t ch\u1ee7 \u0111\u1ec1 &#8211; li\u00ean quan \u0111\u1ebfn kh\u00e1i ni\u1ec7m LDA v\u00e0 nTopic l\u00e0 <strong>t\u01b0\u01a1ng quan v\u1edbi th\u1ee9 h\u1ea1ng cao h\u01a1n<\/strong>.<\/p>\n\n\n\n<p>Virante cung c\u1ea5p m\u1ed9t <a href=\"http:\/\/www.ntopic.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">c\u00f4ng c\u1ee5 g\u1ee3i \u00fd t\u1eeb kh\u00f3a<\/a> \u0111\u1ed9c l\u1eadp th\u00fa v\u1ecb g\u1ecdi l\u00e0 nTopic. C\u00f4ng c\u1ee5 n\u00e0y ph\u00e2n t\u00edch t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n v\u00e0 g\u1ee3i \u00fd c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ec3 n\u00e2ng c\u00e1o \u0111i\u1ec3m s\u1ed1 li\u00ean quan c\u1ee7a b\u1ea1n. (B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecdc th\u00eam b\u00e0i vi\u1ebft n\u00e0y: <a href=\"https:\/\/kiencang.net\/tu-khoa-lsi-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/kiencang.net\/tu-khoa-lsi-la-gi\/<\/a>)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ntopic.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"619\" height=\"366\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ntopic.jpg\" alt=\"ntopic\" class=\"wp-image-6173\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ntopic.jpg 619w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ntopic-300x177.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/ntopic-585x346.jpg 585w\" sizes=\"(max-width: 619px) 100vw, 619px\" \/><\/a><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">12. T\u1ed1t h\u01a1n c\u1ea3 LDA &#8211; M\u00f4 h\u00ecnh ch\u1ee7 \u0111\u1ec1<\/h3>\n\n\n\n<p>V\u00ec ch\u00fang ta ch\u1eb3ng th\u1ec3 truy c\u1eadp \u0111\u01b0\u1ee3c v\u00e0o m\u00e1y t\u00ednh c\u1ee7a Google \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 m\u00f4 h\u00ecnh h\u00f3a ch\u1ee7 \u0111\u1ec3, c\u00f3 m\u1ed9t c\u00e1ch th\u1ee9c \u0111\u01a1n gi\u1ea3n h\u01a1n \u0111\u1ec3 c\u1ea5u tr\u00fac n\u1ed9i dung c\u1ee7a b\u1ea1n m\u00e0 t\u00f4i th\u1ea5y hay h\u01a1n nhi\u1ec1u so v\u1edbi vi\u1ec7c lo l\u1eafng v\u1ec1 c\u00e1c t\u1eeb kh\u00f3a ri\u00eang l\u1ebb:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>S\u1eed d\u1ee5ng <strong>ch\u1ee7 \u0111\u1ec1 t\u1eeb kh\u00f3a<\/strong> <em>b\u1ea1n t\u1ea1o ra trong b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u c\u1ee7a h\u01b0\u1edbng d\u1eabn n\u00e0y<\/em>.<\/p><\/blockquote>\n\n\n\n<p>B\u1ea1n \u0111\u00e3 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u1eeb kh\u00f3a c\u1ee7a Google \u0111\u1ec3 t\u00ecm ra c\u00e1c nh\u00f3m t\u1eeb kh\u00f3a li\u00ean quan g\u1ea7n g\u0169i. K\u1ebft h\u1ee3p c\u00e1c ch\u1ee7 \u0111\u1ec1 n\u00e0y v\u00e0o n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap t\u0103ng \u0111i\u1ec3m li\u00ean quan cho ch\u1ee7 \u0111\u1ec1.<\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5<\/strong>: S\u1eed d\u1ee5ng d\u1ef1 \u00e1n v\u1ec1 Thu\u1eadt to\u00e1n Google \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, ch\u00fang t\u00f4i ph\u00e1t hi\u1ec7n ra trong qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a l\u00e0 c\u00f3 m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a nh\u1ea5t \u0111\u1ecbnh li\u00ean quan \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 c\u1ee7a ch\u00fang t\u00f4i n\u1ed5i l\u00ean l\u1eb7p l\u1ea1i h\u1ebft l\u1ea7n n\u00e0y \u0111\u1ebfn l\u1ea7n kh\u00e1c. N\u1ebfu ch\u00fang ta ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u v\u00e0o l\u00fac n\u00e0y, ch\u00fang ta s\u1ebd t\u00ecm th\u1ea5y c\u00e1c c\u1ee5m t\u1eeb nh\u01b0 l\u00e0 &#8220;Penguin SEO&#8221; v\u00e0 &#8220;C\u1eadp nh\u1eadt Panda&#8221; th\u01b0\u1eddng xuy\u00ean xu\u1ea5t hi\u1ec7n trong c\u00e1c k\u1ebft qu\u1ea3.<\/p>\n\n\n\n<p>Google g\u1ee3i \u00fd nh\u1eefng thu\u1eadt ng\u1eef n\u00e0y th\u00f4ng qua c\u00f4ng c\u1ee5 t\u1eeb kh\u00f3a b\u1edfi v\u00ec h\u1ecd xem ch\u00fang c\u00f3 s\u1ef1 li\u00ean quan g\u1ea7n g\u0169i. V\u00ec th\u1ebf b\u1ea5t c\u1ee9 n\u1ed9i dung n\u00e0o kh\u00e1m ph\u00e1 v\u1ec1 &#8220;S\u1ef1 thay \u0111\u1ed5i trong Thu\u1eadt to\u00e1n c\u1ee7a Google&#8221; c\u00f3 th\u1ec3 c\u00f3 kh\u1ea3 n\u0103ng bao ch\u1ee9a c\u00e1c \u00fd t\u01b0\u1edfng sau:<\/p>\n\n\n\n<ul><li>C\u1eadp nh\u1eadt thu\u1eadt to\u00e1n<\/li><li>L\u1ecbch s\u1eed thay \u0111\u1ed5i c\u1ee7a Google<\/li><li><a href=\"https:\/\/kiencang.net\/google-penguin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Penguin SEO<\/a><\/li><li>C\u1eadp nh\u1eadt Panda<\/li><li>T\u1ed1i \u01b0u h\u00f3a t\u00ecm ki\u1ebfm<\/li><li>SEO help<\/li><\/ul>\n\n\n\n<p><em>L\u01b0u \u00fd: \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 LDA th\u1ef1c s\u1ef1, ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 th\u00eam c\u00e1c ch\u1ee7 \u0111\u1ec1 c\u00f3 li\u00ean quan v\u00e0o n\u1ed9i dung c\u1ee7a b\u1ea1n &#8211; c\u00e1i m\u00e0 Google li\u00ean k\u1ebft v\u1edbi ch\u1ee7 \u0111\u1ec1 c\u1ee7a b\u1ea1n.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">13. Thi\u1ebft k\u1ebf \u0111\u00f3ng 50% vai tr\u00f2 c\u1ee7a tr\u1eadn chi\u1ebfn<\/h3>\n\n\n\n<p>N\u1ebfu b\u1ea1n c\u00f3 ti\u1ec1n cho ng\u00e2n s\u00e1ch, h\u00e3y <a href=\"https:\/\/kiencang.net\/su-tin-cay-trong-thiet-ke-web\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ti\u00eau n\u00f3 v\u00e0o thi\u1ebft k\u1ebf<\/strong><\/a>. \u0110\u1ea7u t\u01b0 nh\u1ecf v\u00e0o thi\u1ebft k\u1ebf th\u01b0\u1eddng \u0111em l\u1ea1i l\u1ee3i \u00edch v\u00f4 c\u00f9ng l\u1edbn trong t\u01b0\u01a1ng lai. Thi\u1ebft k\u1ebf t\u1ed1t c\u00f3 th\u1ec3:<\/p>\n\n\n\n<ul><li>L\u00e0m gi\u1ea3m t\u1ef7 l\u1ec7 tho\u00e1t trang<\/li><li>L\u00e0m t\u0103ng l\u01b0\u1ee3t xem trang<\/li><li>Gia t\u0103ng th\u1eddi gian tr\u00ean trang<\/li><li>Ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u li\u00ean k\u1ebft h\u01a1n<\/li><li>T\u1ea1o s\u1ef1 tin t\u01b0\u1edfng<\/li><\/ul>\n\n\n\n<p>&#8230;T\u1ea5t c\u1ea3 nh\u1eefng th\u1ee9 n\u00e0y gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng cao h\u01a1n.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"font-size: 24pt;\">&#8220;Thi\u1ebft k\u1ebf kh\u00f4ng ch\u1ec9 quan tr\u1ecdng, n\u00f3 l\u00e0 50% c\u1ee7a cu\u1ed9c chi\u1ebfn&#8221; &#8211; Rand Fishkin<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/dribbble.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"619\" height=\"413\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/dribbble.jpg\" alt=\"Dribbble\" class=\"wp-image-6169\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/dribbble.jpg 619w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/dribbble-300x200.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/dribbble-585x390.jpg 585w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/dribbble-263x175.jpg 263w\" sizes=\"(max-width: 619px) 100vw, 619px\" \/><\/a><\/figure><\/div>\n\n\n<p>Trang web <a href=\"http:\/\/dribbble.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dribbble.com<\/a> l\u00e0 m\u1ed9t trong nh\u1eefng ngu\u1ed3n \u01b0u th\u00edch c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u1ea3m h\u1ee9ng thi\u1ebft k\u1ebf.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"C_Cau_truc\"><\/span><span style=\"color: #800000; font-size: 24pt;\">C. C\u1ea5u tr\u00fac<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110\u00e2y l\u00e0 ph\u1ea7n b\u00ed m\u1eadt \u0111\u1eb7c bi\u1ec7t c\u1ee7a h\u01b0\u1edbng d\u1eabn SEO n\u00e0y: b\u1ea1n kh\u00f4ng t\u1ea1o m\u1ed9t trang \u0111\u1ec3 th\u0103ng h\u1ea1ng; b\u1ea1n t\u1ea1o nhi\u1ec1u trang.<\/p>\n\n\n\n<p>P\/S: Tr\u01b0\u1edbc khi \u0111\u1ecdc ti\u1ebfp, b\u1ea1n c\u00f3 th\u1ec3 th\u00edch b\u00e0i n\u00e0y &#8211; <a href=\"https:\/\/kiencang.net\/cau-truc-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">c\u1ea5u tr\u00fac website nh\u01b0 th\u1ebf n\u00e0o th\u00ec t\u1ed1t cho SEO<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">14. \u1ed4 n\u1ed9i dung<\/h3>\n\n\n\n<p>C\u00f3 r\u1ea5t \u00edt trang web th\u00e0nh c\u00f4ng m\u00e0 <em>ch\u1ec9 c\u00f3 m\u1ed9t trang duy nh\u1ea5t<\/em>. Google x\u00e1c \u0111\u1ecbnh b\u1ed1i c\u1ea3nh v\u00e0 s\u1ef1 li\u00ean quan kh\u00f4ng ch\u1ec9 b\u1edfi nh\u1eefng g\u00ec c\u00f3 tr\u00ean m\u1ed9t trang c\u1ee5 th\u1ec3, m\u00e0 c\u00f2n b\u1edfi c\u00e1c trang b\u00ean c\u1ea1nh v\u00e0 c\u00e1c li\u00ean k\u1ebft t\u1edbi n\u00f3.<\/p>\n\n\n\n<p>S\u1ef1 th\u1eadt l\u00e0, d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u \u0111\u1ec3 th\u0103ng h\u1ea1ng khi b\u1ea1n t\u1ea1o ra <em>\u1ed4 N\u1ed9i Dung<\/em> (Content Hubs) kh\u00e1m ph\u00e1 m\u1ed9t v\u00e0i ch\u1ee7 \u0111\u1ec1 theo c\u00e1ch chuy\u00ean s\u00e2u t\u1eadp trung quanh ch\u1ee7 \u0111\u1ec1 tr\u1ecdng t\u00e2m.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5 ch\u00fang ta mu\u1ed1n th\u0103ng h\u1ea1ng cho t\u1eeb kh\u00f3a &#8220;b\u00ed m\u1eadt c\u1ee7a h\u1ea1nh ph\u00fac&#8221;, ch\u00fang ta c\u00f3 th\u1ec3 vi\u1ebft c\u00e1c b\u00e0i vi\u1ebft c\u00f3 ch\u1ee7 \u0111\u1ec3 xoay quanh v\u1ea5n \u0111\u1ec1 n\u00e0y nh\u01b0:<\/p>\n\n\n\n<ul><li>M\u1ed1i quan h\u1ec7 gi\u1eefa h\u1ea1nh ph\u00fac v\u00e0 s\u1ee9c kh\u1ecfe;<\/li><li>Ti\u1ec1n b\u1ea1c c\u00f3 th\u1ec3 mua \u0111\u01b0\u1ee3c h\u1ea1nh ph\u00fac kh\u00f4ng;<\/li><li>Qu\u1ed1c gia n\u00e0o h\u1ea1nh ph\u00fac nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi;<\/li><li>H\u1ea1nh ph\u00fac c\u00f3 di truy\u1ec1n kh\u00f4ng;<\/li><li>H\u1ea1nh ph\u00fac c\u00f3 ph\u1ea3i l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t tr\u00ean \u0111\u1eddi kh\u00f4ng.<\/li><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/content-hub1-vn.png\"><img loading=\"lazy\" decoding=\"async\" width=\"615\" height=\"223\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/content-hub1-vn.png\" alt=\"t\u1ea1o ra c\u00e1c trang n\u1ed9i dung li\u00ean quan \u0111\u1ebfn nhau\" class=\"wp-image-10605\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/content-hub1-vn.png 615w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/content-hub1-vn-300x109.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/content-hub1-vn-585x212.png 585w\" sizes=\"(max-width: 615px) 100vw, 615px\" \/><\/a><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">15. Li\u00ean k\u1ebft c\u00e1c n\u1ed9i dung trong \u1ed4 v\u1edbi nhau<\/h3>\n\n\n\n<p>B\u1edfi v\u00ec c\u00e1c trang c\u1ee7a b\u1ea1n kh\u00e1m ph\u00e1 c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau v\u1ec1 m\u1ed9t v\u1ea5n \u0111\u1ec1 chung kh\u00e1 r\u1ed9ng, \u0111i\u1ec1u h\u1ee3p l\u00fd l\u00e0 b\u1ea1n c\u1ea7n li\u00ean k\u1ebft ch\u00fang v\u1edbi nhau.<\/p>\n\n\n\n<ul><li>Trang c\u1ee7a b\u1ea1n v\u1ec1 <strong>Qu\u1ed1c gia h\u1ea1nh ph\u00fac nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi<\/strong> li\u00ean quan \u0111\u1ebfn trang v\u1ec1 <strong>Ti\u1ec1n b\u1ea1c c\u00f3 th\u1ec3 mua \u0111\u01b0\u1ee3c h\u1ea1nh ph\u00fac kh\u00f4ng<\/strong>.<\/li><li>Trang c\u1ee7a b\u1ea1n v\u1ec1 <strong>x\u00e2y d\u1ef1ng li\u00ean k\u1ebft<\/strong> li\u00ean quan v\u1edbi trang c\u1ee7a b\u1ea1n v\u1ec1 <strong>infographics<\/strong>.<\/li><li>Trang c\u1ee7a b\u1ea1n v\u1ec1 <strong>Winston Churchill<\/strong> li\u00ean quan \u0111\u1ebfn c\u00e1c con s\u1ed1 th\u1ed1ng k\u00ea trong <strong>Chi\u1ebfn tranh Th\u1ebf gi\u1edbi th\u1ee9 2<\/strong><\/li><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/content-hub2-vn.png\"><img loading=\"lazy\" decoding=\"async\" width=\"615\" height=\"223\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/content-hub2-vn.png\" alt=\"li\u00ean k\u1ebft c\u00e1c trang n\u1ed9i dung v\u1edbi nhau\" class=\"wp-image-10606\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/content-hub2-vn.png 615w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/content-hub2-vn-300x109.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/content-hub2-vn-585x212.png 585w\" sizes=\"(max-width: 615px) 100vw, 615px\" \/><\/a><\/figure><\/div>\n\n\n<p>N\u00f3 c\u0169ng gi\u00fap ch\u00fang th\u0103ng h\u1ea1ng b\u1eb1ng c\u00e1ch ph\u00e2n ph\u1ed1i<em><a href=\"https:\/\/kiencang.net\/pagerank-la-gi\/\"> PageRank<\/a>, v\u0103n b\u1ea3n neo,<\/em> v\u00e0 c\u00e1c <em>t\u00edn hi\u1ec7u li\u00ean quan<\/em> kh\u00e1c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">16. T\u00ecm ra trung t\u00e2m c\u1ee7a b\u1ea1n<\/h3>\n\n\n\n<p>\u1ed4 N\u1ed9i Dung ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t khi n\u00f3 c\u00f3 trung t\u00e2m (tr\u1ecdng t\u00e2m). Ngh\u0129 v\u1ec1 trung t\u00e2m nh\u01b0 l\u00e0 t\u00e0i li\u1ec7u ch\u00ednh ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t trang t\u1ed5ng quan ho\u1eb7c c\u1ed5ng v\u00e0o c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c trang n\u1ed9i dung ri\u00eang bi\u1ec7t.<\/p>\n\n\n\n<p>Trang trung t\u00e2m l\u00e0 trang c\u00f3 th\u1ea9m quy\u1ec1n. Th\u01b0\u1eddng th\u00ec trang trung t\u00e2m l\u00e0 trang li\u00ean k\u1ebft m\u1ed3i ho\u1eb7c trang \u1edf c\u1ea5p th\u01b0 m\u1ee5c. N\u00f3 th\u01b0\u1eddng l\u00e0 trang c\u00f3 nhi\u1ec1u li\u00ean k\u1ebft inbound nh\u1ea5t (backlink) v\u00e0 c\u0169ng th\u01b0\u1eddng l\u00e0 trang landing page cho c\u00e1c khu v\u1ef1c kh\u00e1c c\u1ee7a website.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/content-hub3-vn.png\"><img loading=\"lazy\" decoding=\"async\" width=\"618\" height=\"403\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/content-hub3-vn.png\" alt=\"t\u00ecm ra trang trung t\u00e2m c\u1ee7a b\u1ea1n\" class=\"wp-image-10607\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/content-hub3-vn.png 618w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/content-hub3-vn-300x196.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/content-hub3-vn-585x381.png 585w\" sizes=\"(max-width: 618px) 100vw, 618px\" \/><\/a><\/figure><\/div>\n\n\n<p>C\u00e1c v\u00ed d\u1ee5 v\u1ec1 trang \u1ed4 N\u1ed9i Dung:<\/p>\n\n\n\n<ul><li>Trang v\u1ec1 <a href=\"http:\/\/www.copyblogger.com\/magnetic-headlines\/\" target=\"_blank\" rel=\"noreferrer noopener\">c\u00e1ch vi\u1ebft ti\u00eau \u0111\u1ec1 h\u1ea5p d\u1eabn<\/a> c\u1ee7a CopyBloggers<\/li><li><a href=\"https:\/\/moz.com\/learn\/seo\" target=\"_blank\" rel=\"noreferrer noopener\">Trang h\u1ecdc SEO c\u1ee7a MOZ<\/a><\/li><li>Trang v\u1ec1&nbsp;<a href=\"https:\/\/www.amazon.com\/Stephen-King\/e\/B000AQ0842\/\" target=\"_blank\" rel=\"noreferrer noopener\">t\u00e1c gi\u1ea3<\/a> tr\u00ean Amazon (trang n\u00e0y l\u00e0 v\u1ec1 Stephen King)<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"D_Toi_uu_hoa_OnPage\"><\/span><span style=\"font-size: 24pt; color: #800000;\">D. T\u1ed1i \u01b0u h\u00f3a OnPage<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">17. Th\u00e0nh th\u1ea1o nh\u1eefng th\u1ee9 c\u01a1 b\u1ea3n<\/h3>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 vi\u1ebft m\u1ed9t cu\u1ed1n s\u00e1ch ho\u00e0n ch\u1ec9nh v\u1ec1 <a href=\"https:\/\/kiencang.net\/seo-onpage\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO onpage<\/a>. N\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi m\u1edbi l\u00e0m SEO, c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 h\u1ecdc l\u00e0 s\u1eed d\u1ee5ng Th\u1ebb b\u00e1o c\u00e1o OnPage c\u1ee7a Moz. C\u00f4ng c\u1ee5 n\u00e0y cung c\u1ea5p 36 y\u1ebfu t\u1ed1 kh\u00e1c nhau v\u1ec1 SEO onpage, cung c\u1ea5p cho b\u1ea1n b\u00e1o c\u00e1o v\u00e0 c\u00e1c g\u1ee3i \u00fd v\u1ec1 c\u00e1ch s\u1eeda ch\u1eefa m\u1ed7i th\u1ee9. <\/p>\n\n\n\n<p>L\u00e0m vi\u1ec7c theo c\u00e1ch c\u1ee7a b\u1ea1n th\u00f4ng qua nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y l\u00e0 c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 h\u1ecdc t\u1eadp (v\u00e0 th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c agencies v\u00e0 c\u00e1c c\u00f4ng ty nh\u01b0 c\u00e1ch \u0111\u1ec3 d\u1ea1y c\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n v\u1ec1 SEO).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/keyword-too.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"287\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/keyword-too.jpg\" alt=\"t\u1ed1i \u01b0u h\u00f3a on-page\" class=\"wp-image-6178\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/keyword-too.jpg 620w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/keyword-too-300x139.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/keyword-too-585x271.jpg 585w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/figure><\/div>\n\n\n<p>Ngo\u00e0i nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n, h\u00e3y gi\u1ea3i quy\u1ebft m\u1ed9t v\u00e0i chi\u1ebfn thu\u1eadt n\u00e2ng cao h\u01a1n m\u1ed9t ch\u00fat \u0111\u1ec3 t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf c\u1ee7a ch\u1ee7 \u0111\u1ec1 t\u1eeb kh\u00f3a \u0111\u1ed9c \u0111\u00e1o c\u1ee7a b\u1ea1n v\u00e0 trang \u1ed5 (hub), th\u00eam v\u00e0o c\u00e1c ph\u1ea7n n\u01a1i ng\u01b0\u1eddi m\u1edbi th\u01b0\u1eddng t\u1ea1o l\u1ed7i.<\/p>\n\n\n\n<p>P\/S: n\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng WordPress th\u00ec plugin Yoast SEO l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 SEO onpage r\u1ea5t t\u1ed1t. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecdc <a href=\"https:\/\/kiencang.net\/yoast-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">h\u01b0\u1edbng d\u1eabn c\u01a1 b\u1ea3n v\u1ec1 n\u00f3 \u1edf \u0111\u00e2y<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">18. Li\u00ean k\u1ebft n\u1ed9i b\u1ed9 h\u1ee3p l\u00fd<\/h3>\n\n\n\n<p><a href=\"https:\/\/kiencang.net\/cach-may-tim-kiem-danh-gia-lien-ket\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c li\u00ean k\u1ebft \u0111\u01b0\u1ee3c t\u1ea1o ra nh\u01b0 nhau<\/a>, v\u00ec v\u1eady, khi b\u1ea1n th\u1ef1c hi\u1ec7n <a href=\"https:\/\/kiencang.net\/lien-ket-noi-bo\/\" target=\"_blank\" rel=\"noreferrer noopener\">li\u00ean k\u1ebft n\u1ed9i b\u1ed9<\/a> gi\u1eefa c\u00e1c trang trong \u1ed5 v\u1edbi nhau, h\u00e3y ghi nh\u1edb m\u1ed9t v\u00e0i \u0111i\u1ec3m quan tr\u1ecdng sau:<\/p>\n\n\n\n<ol><li>Li\u00ean k\u1ebft \u0111\u1ebfn t\u1eeb <strong>b\u00ean trong n\u1ed9i dung duy nh\u1ea5t<\/strong> \u0111em l\u1ea1i nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n so v\u1edbi li\u00ean k\u1ebft \u0111i\u1ec1u h\u01b0\u1edbng.<\/li><li>Li\u00ean k\u1ebft \u0111\u1ebfn t\u1eeb c\u00e1c <strong>n\u1ed9i dung \u1edf ph\u1ea7n \u0111\u1ea7u trang<\/strong> \u0111em l\u1ea1i gi\u00e1 tr\u1ecb nhi\u1ec1u h\u01a1n so v\u1edbi c\u00e1c li\u00ean k\u1ebft \u1edf b\u00ean d\u01b0\u1edbi.<\/li><li>Li\u00ean k\u1ebft <strong>trong v\u0103n b\u1ea3n HTML<\/strong> \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 quan tr\u1ecdng h\u01a1n so v\u1edbi c\u00e1c li\u00ean k\u1ebft h\u00ecnh \u1ea3nh.<\/li><\/ol>\n\n\n\n<p>Khi b\u1ea1n th\u1ef1c hi\u1ec7n li\u00ean k\u1ebft n\u1ed9i b\u1ed9 n\u1ed9i dung c\u1ee7a b\u1ea1n, c\u00e1ch t\u1ed1t nh\u1ea5t l\u00e0 gi\u1eef c\u00e1c li\u00ean k\u1ebft n\u1ed5i b\u1eadt v\u00e0 &#8220;\u0111\u01b0\u1ee3c bi\u00ean t\u1eadp&#8221; &#8211; c\u00e1c li\u00ean k\u1ebft t\u1ef1 nhi\u00ean \u0111\u1ebfn c\u00e1c trang n\u1ed9i dung quan tr\u1ecdng nh\u1ea5t \u1edf v\u1ecb tr\u00ed cao h\u01a1n trong v\u0103n b\u1ea3n HTML. (C\u00f3 nh\u1eefng c\u00f4ng c\u1ee5 gi\u00fap b\u1ea1n t\u1ea1o ra c\u00e1c li\u00ean k\u1ebft n\u1ed9i b\u1ed9 t\u1ef1 \u0111\u1ed9ng &#8211; d\u1ef1a tr\u00ean t\u1eeb kh\u00f3a, ch\u00fang n\u00ean \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng th\u1eadn tr\u1ecdng, v\u00ec ch\u00fang th\u01b0\u1eddng kh\u00f4ng t\u1ef1 nhi\u00ean).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">19. \u0110a d\u1ea1ng h\u00f3a v\u0103n b\u1ea3n neo m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean<\/h3>\n\n\n\n<p>N\u1ebfu nh\u01b0 b\u1ea3n c\u1eadp nh\u1eadt Penguin c\u1ee7a Google d\u1ea1y cho ch\u00fang ta b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec, th\u00ec \u0111\u00f3 l\u00e0 v\u0103n b\u1ea3n neo qu\u00e1 m\u1ee9c s\u1ebd khi\u1ebfn ch\u00fang ta g\u1eb7p r\u1eafc r\u1ed1i.<\/p>\n\n\n\n<p>Khi b\u1ea1n li\u00ean k\u1ebft t\u1ef1 nhi\u00ean v\u00e0 c\u00f3 bi\u00ean t\u1eadp t\u1edbi nh\u1eefng n\u01a1i kh\u00e1c tr\u00ean web, b\u1ea1n \u0111ang \u0111a d\u1ea1ng h\u00f3a t\u1ef1 nhi\u00ean v\u0103n b\u1ea3n neo c\u1ee7a b\u1ea1n. \u0110i\u1ec1u t\u01b0\u01a1ng t\u1ef1 c\u0169ng n\u00ean \u0111\u01b0\u1ee3c l\u00e0m \u0111\u00fang khi b\u1ea1n th\u1ef1c hi\u1ec7n li\u00ean k\u1ebft n\u1ed9i b\u1ed9.<\/p>\n\n\n\n<p>\u0110\u1eebng ch\u1ecdn c\u00e1c v\u0103n b\u1ea3n neo kh\u1edbp kh\u00edt ho\u00e0n to\u00e0n v\u1edbi t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n; <strong>ch\u1ecdn v\u0103n b\u1ea3n neo ph\u00f9 h\u1ee3p v\u1edbi n\u1ed9i dung quanh n\u00f3<\/strong>.<\/p>\n\n\n\n<p>N\u00f3i th\u1eb3ng, \u0111i\u1ec1u n\u00e0y ngh\u0129a l\u00e0 <em>th\u1ef1c hi\u1ec7n vi\u1ec7c li\u00ean k\u1ebft n\u1ed9i b\u1ed9 v\u1edbi s\u1ef1 h\u00f2a tr\u1ed9n gi\u1eefa vi\u1ec7c \u0111\u1ed1i s\u00e1nh t\u1eeb kh\u00f3a ch\u00ednh x\u00e1c v\u1edbi c\u00e1c c\u1ee5m t\u1eeb li\u00ean quan<\/em>. \u0110\u1eebng s\u1ee3 h\u00e3i n\u1ebfu c\u00e1c li\u00ean k\u1ebft thi tho\u1ea3ng kh\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb kh\u00f3a t\u1ed1t trong v\u0103n b\u1ea3n neo &#8211; li\u00ean k\u1ebft n\u00e0y d\u00f9 sao v\u1eabn \u0111em \u0111\u1ebfn c\u00e1c t\u00edn hi\u1ec7u li\u00ean quan. Khi \u0111\u1ec1 c\u1eadp \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 li\u00ean k\u1ebft, s\u1ebd an to\u00e0n h\u01a1n khi <em>t\u1ed1i \u01b0u \u1edf d\u01b0\u1edbi m\u1ee9c ch\u1ee9 kh\u00f4ng ph\u1ea3i qu\u00e1 m\u1ee9c<\/em>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">20. Th\u1ebb ti\u00eau \u0111\u1ec1 &#8211; hai m\u1eb9o nhanh ch\u00f3ng<\/h3>\n\n\n\n<p>Ch\u00fang t\u00f4i gi\u1ea3 \u0111\u1ecbnh l\u00e0 b\u1ea1n bi\u1ebft c\u00e1ch vi\u1ebft th\u1ebb ti\u00eau \u0111\u1ec1 thuy\u1ebft ph\u1ee5c. Th\u1eadm ch\u00ed trong th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i (n\u0103m 2013 &#8211; n\u0103m b\u00e0i g\u1ed1c ti\u1ebfng Anh n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft) th\u00ec vi\u1ec7c s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a trong th\u1ebb ti\u00eau \u0111\u1ec1 v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1i c\u00f3 m\u1ed1i t\u01b0\u01a1ng quan cao nh\u1ea5t x\u00e9t v\u1ec1 <a href=\"https:\/\/kiencang.net\/toi-uu-seo-onpage\/\" target=\"_blank\" rel=\"noreferrer noopener\">c\u00e1c y\u1ebfu t\u1ed1 th\u0103ng h\u1ea1ng onpage<\/a> m\u00e0 ch\u00fang ta bi\u1ebft \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u00f3 n\u00f3i l\u00ean r\u1eb1ng, Google \u0111\u1eb7t m\u1ed1i quan t\u00e2m r\u1ea5t l\u1edbn trong vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a th\u1ebb ti\u00eau \u0111\u1ec1, v\u00e0 b\u1ea1n c\u1ea7n kh\u1eafc c\u1ed1t ghi t\u00e2m l\u00e0 ph\u1ea3i \u0111\u1eb7t ti\u00eau \u0111\u1ec1 cho m\u1ee5c \u0111\u00edch SEO.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>I. Tr\u00e1nh c\u00e1c ti\u00eau \u0111\u1ec1 m\u1eabu<\/strong><\/h4>\n\n\n\n<p>N\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn trong vi\u1ec7c \u0111\u01b0a c\u00e1c c\u1ee5m t\u1eeb v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ho\u1eb7c c\u00e1c t\u1eeb kh\u00f3a ch\u00ednh v\u00e0o cu\u1ed1i m\u1ed7i th\u1ebb ti\u00eau \u0111\u1ec1, ki\u1ec3u nh\u01b0 th\u1ebf n\u00e0y:<\/p>\n\n\n\n<ul><li>V\u1eadt t\u01b0 h\u1ec7 th\u1ed1ng n\u01b0\u1edbc &#8211; H\u1ec7 th\u1ed1ng n\u01b0\u1edbc v\u00e0 v\u1eadt t\u01b0 \u0110\u1ee9c Anh<\/li><li>\u1ed0ng v\u00e0 ph\u1ee5 ki\u1ec7n &#8211; H\u1ec7 th\u1ed1ng n\u01b0\u1edbc v\u00e0 v\u1eadt t\u01b0 \u0110\u1ee9c Anh<\/li><li>Gh\u1ebf ng\u1ed3i v\u1ec7 sinh &#8211; H\u1ec7 th\u1ed1ng n\u01b0\u1edbc v\u00e0 v\u1eadt t\u01b0 \u0110\u1ee9c Anh<\/li><\/ul>\n\n\n\n<p>M\u1eb7c d\u00f9 ch\u00fang t\u00f4i kh\u00f4ng c\u00f3 nhi\u1ec1u d\u1eef li\u1ec7u ch\u1eafc ch\u1eafn, nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m SEO kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng c\u00e1c &#8220;ti\u00eau \u0111\u1ec1 m\u1eabu&#8221; g\u1eafn cu\u1ed1i m\u1ed7i th\u1ebb kh\u00f4ng c\u00f2n l\u00e0 \u00fd t\u01b0\u1edfng t\u1ed1t n\u1eefa r\u1ed3i. T\u00ean <em>th\u01b0\u01a1ng hi\u1ec7u<\/em> v\u00e0 c\u00e1c th\u00f4ng tin m\u00f4 t\u1ea3 <em>duy nh\u1ea5t<\/em> th\u00ec v\u1eabn \u1ed5n (ki\u1ec3u nh\u01b0 Ki\u1ebfn c\u00e0ng), nh\u01b0ng vi\u1ec7c <em>t\u1ea1o c\u00e1c ti\u00eau \u0111\u1ec1 \u0111\u1ed9c nh\u1ea5t<\/em> l\u00e0 \u0111i\u1ec1u c\u1ea7n tu\u00e2n th\u1ee7 v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0y<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>II. Tr\u00e1nh l\u1eb7p l\u1ea1i kh\u00f4ng c\u1ea7n thi\u1ebft<\/strong><\/h4>\n\n\n\n<p>Google c\u0169ng cho th\u1ea5y (\u00edt nh\u1ea5t l\u00e0 v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0m SEO) h\u1ecd \u0111\u00e3 th\u1eaft ch\u1eb7t h\u01a1n n\u1eefa v\u00e0o c\u00e1i g\u1ecdi l\u00e0 ng\u01b0\u1ee1ng b\u00ean d\u01b0\u1edbi c\u1ee7a vi\u1ec7c &#8220;nh\u1ed3i nh\u00e9t t\u1eeb kh\u00f3a&#8221;.<\/p>\n\n\n\n<p>Trong nhi\u1ec1u n\u0103m qua, c\u00f3 m\u1ed9t nguy\u00ean t\u1eafc chung l\u00e0 kh\u00f4ng bao gi\u1edd \u0111\u01b0\u1ee3c l\u1eb7p l\u1ea1i t\u1eeb kh\u00f3a qu\u00e1 2 l\u1ea7n trong th\u1ebb ti\u00eau \u0111\u1ec1. Ng\u00e0y nay, \u0111\u1ec3 an to\u00e0n h\u01a1n, t\u1ed1t nh\u1ea5t l\u00e0 b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c l\u1eb7p l\u1ea1i t\u1eeb kh\u00f3a qu\u00e1 1 l\u1ea7n trong ti\u00eau \u0111\u1ec1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">21. T\u1ed1i \u01b0u h\u00f3a qu\u00e1 m\u1ee9c: Ti\u00eau \u0111\u1ec1, URL, v\u00e0 c\u00e1c li\u00ean k\u1ebft<\/h3>\n\n\n\n<p>Vi\u1ebft d\u00e0nh cho con ng\u01b0\u1eddi kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u click h\u01a1n (c\u00e1i s\u1ebd d\u1eabn \u0111\u1ebfn th\u1ee9 h\u1ea1ng cao h\u01a1n), m\u00e0 c\u00f2n gi\u00fap b\u1ea1n kh\u00f4ng ph\u1ea3i g\u1eb7p r\u1eafc r\u1ed1i v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>L\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m SEO, ch\u00fang ta b\u1ecb c\u00e1m d\u1ed7 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c &#8220;\u0111i\u1ec3m s\u1ed1 ho\u00e0n h\u1ea3o&#8221; &#8211; ch\u00fang ta mu\u1ed1n c\u00f3 s\u1ef1 kh\u1edbp kh\u00edt ch\u00ednh x\u00e1c v\u1edbi <strong>th\u1ebb ti\u00eau \u0111\u1ec1, URLs, v\u00e0 c\u00e1c v\u0103n b\u1ea3n neo inbound<\/strong>, c\u00f9ng nhi\u1ec1u th\u1ee9 n\u1eefa. Nh\u01b0ng kh\u00f4ng may l\u00e0, \u0111i\u1ec1u n\u00e0y l\u00e0 kh\u00f4ng t\u1ef1 nhi\u00ean trong th\u1ebf gi\u1edbi th\u1ef1c v\u00e0 Google nh\u1eadn ra \u0111i\u1ec1u \u0111\u00f3.<\/p>\n\n\n\n<p>\u0110a d\u1ea1ng h\u00f3a. \u0110\u1eebng t\u1ed1i \u01b0u h\u00f3a qu\u00e1 m\u1ee9c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">22. D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/h3>\n\n\n\n<p>Ng\u1eafn g\u1ecdn v\u00e0 \u0111\u01a1n gi\u1ea3n th\u1ebf n\u00e0y: T\u1ea1o d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac trong t\u1ea5t c\u1ea3 c\u00e1c trang web c\u1ee7a b\u1ea1n. Trong khi d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac hi\u1ec7n v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c ch\u1ee9ng minh l\u00e0 y\u1ebfu t\u1ed1 th\u0103ng h\u1ea1ng \u0111\u00e1ng k\u1ec3, nh\u1eefng gi\u00e1 tr\u1ecb trong t\u01b0\u01a1ng lai c\u1ee7a n\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ea5y ngay t\u1eeb b\u00e2y gi\u1edd trong rich snippet SERPs (c\u00e1c <a href=\"https:\/\/kiencang.net\/doan-trich-noi-bat\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0111o\u1ea1n tr\u00edch n\u1ed5i b\u1eadt<\/a>) v\u00e0 chia s\u1ebb tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i. Trong m\u1ed9t s\u1ed1 ng\u00e0nh d\u1ecdc (nh\u00e0 h\u00e0ng, kh\u00e1ch s\u1ea1n&#8230;), d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u01b0\u1ee3c.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/rich-snippets.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"619\" height=\"366\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/rich-snippets.jpg\" alt=\"d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac\" class=\"wp-image-6181\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/rich-snippets.jpg 619w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/rich-snippets-300x177.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/rich-snippets-585x346.jpg 585w\" sizes=\"(max-width: 619px) 100vw, 619px\" \/><\/a><\/figure><\/div>\n\n\n<p>Kh\u00f4ng c\u00f3 quy t\u1eafc chung v\u1ec1 vi\u1ec7c c\u1ea5u tr\u00fac d\u1eef li\u1ec7u n\u00e0o c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o, nh\u01b0ng nh\u1eefng c\u00e1i quan tr\u1ecdng nh\u1ea5t l\u00e0:<\/p>\n\n\n\n<ul><li>C\u00e1c th\u1ebb Facebook Open Graph<\/li><li>C\u00e1c th\u1ebb Twitter<\/li><li>Authorship<\/li><li>Nh\u00e0 xu\u1ea5t b\u1ea3n<\/li><li>Th\u00f4ng tin doanh nghi\u1ec7p<\/li><li>\u0110\u00e1nh gi\u00e1 (review)<\/li><li>S\u1ef1 ki\u1ec7n<\/li><\/ul>\n\n\n\n<p>N\u00f3i th\u1ef1c, n\u1ebfu gi\u1edd b\u1ea1n v\u1eabn ch\u01b0a t\u1ea1o trang c\u00f3 c\u1ea5u tr\u00fac d\u1eef li\u1ec7u, b\u1ea1n c\u00f3 l\u1ebd l\u1ed7i th\u1eddi m\u1ea5t r\u1ed3i.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"E_Xay_dung_lien_ket\"><\/span><span style=\"color: #800000; font-size: 24pt;\">E. X\u00e2y d\u1ef1ng li\u00ean k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">23. Lu\u1eadt 90\/10 c\u1ee7a vi\u1ec7c X\u00e2y d\u1ef1ng Li\u00ean k\u1ebft<\/h3>\n\n\n\n<p>H\u01b0\u1edbng d\u1eabn n\u00e0y bao g\u1ed3m 25 b\u01b0\u1edbc \u0111\u1ec3 th\u0103ng h\u1ea1ng n\u1ed9i dung c\u1ee7a b\u1ea1n, nh\u01b0ng ch\u1ec9 c\u00f3 ba c\u00e1i cu\u1ed1i c\u00f9ng \u0111\u1ec3 c\u1eadp \u0111\u1ebfn <a href=\"https:\/\/kiencang.net\/xay-dung-lien-ket\/\" target=\"_blank\" rel=\"noreferrer noopener\">vi\u1ec7c x\u00e2y d\u1ef1ng li\u00ean k\u1ebft<\/a>. Sao \u00edt th\u1ebf nh\u1ec9? B\u1edfi v\u00ec <strong>90% n\u1ed7 l\u1ef1c c\u1ee7a b\u1ea1n ph\u1ea3i d\u00e0nh cho vi\u1ec7c t\u1ea1o n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng<\/strong>, v\u00e0 ch\u1ec9 n\u00ean d\u00f9ng <strong>10% l\u00e0 cho x\u00e2y d\u1ef1ng li\u00ean k\u1ebft m\u00e0 th\u00f4i<\/strong>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>N\u1ebfu b\u1ea1n qu\u00e1 ch\u1eebng v\u1ea5t v\u1ea3 trong vi\u1ec7c x\u00e2y d\u1ef1ng li\u00ean k\u1ebft, n\u00f3 c\u00f3 th\u1ec3 c\u00f3 nguy\u00ean nh\u00e2n t\u1eeb vi\u1ec7c b\u1ea1n \u0111\u1ea3o ng\u01b0\u1ee3c c\u00e1c con s\u1ed1 n\u00e0y.<\/p><\/blockquote>\n\n\n\n<p>T\u1ea1o ra n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng tr\u01b0\u1edbc gi\u1ea3i quy\u1ebft h\u00e0ng lo\u1ea1t c\u00e1c v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c ghi b\u00ean d\u01b0\u1edbi:<\/p>\n\n\n\n<ol><li>N\u1ed9i dung t\u1ed1t gi\u00fap vi\u1ec7c x\u00e2y d\u1ef1ng li\u00ean k\u1ebft d\u1ec5 d\u00e0ng h\u01a1n;<\/li><li>Thu h\u00fat li\u00ean k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng cao trong th\u1eddi gian \u00edt h\u01a1n;<\/li><li>N\u1ed9i dung t\u1ed1t t\u1ef1 x\u00e2y d\u1ef1ng li\u00ean k\u1ebft cho ch\u00ednh n\u00f3 (ng\u01b0\u1eddi kh\u00e1c t\u1ef1 nguy\u1ec7n li\u00ean k\u1ebft \u0111\u1ebfn) th\u1eadm ch\u00ed khi b\u1ea1n ng\u1ee7 ho\u1eb7c \u0111ang \u0111i du l\u1ecbch.<\/li><\/ol>\n\n\n\n<p>N\u1ebfu b\u1ea1n m\u1edbi l\u00e0m marketing ho\u1eb7c ch\u01b0a bi\u1ebft g\u00ec m\u1ea5y, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n b\u1ecf nhi\u1ec1u h\u01a1n 10% th\u1eddi gian \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7, nh\u01b0ng \u0111\u1eebng \u0111\u1ec3 \u0111i\u1ec1u \u0111\u00f3 l\u00e0m b\u1ea1n ph\u00e2n t\u00e2m kh\u1ecfi m\u1ee5c ti\u00eau t\u1ea1o ra lo\u1ea1i n\u1ed9i dung m\u00e0 thi\u00ean h\u1ea1 th\u1ea5y c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 h\u1ecd t\u1ef1 li\u00ean k\u1ebft \u0111\u1ebfn th\u1eadm ch\u00ed khi b\u1ea1n ch\u1eb3ng y\u00eau c\u1ea7u.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/90-10.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"300\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/90-10.jpg\" alt=\"ch\u1ec9 b\u1ecf 10% th\u1eddi gian \u0111\u1ec3 x\u00e2y d\u1ef1ng li\u00ean k\u1ebft\" class=\"wp-image-6171\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/90-10.jpg 610w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/90-10-300x148.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/90-10-585x288.jpg 585w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><\/a><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">24. T\u1ea5t c\u1ea3 vi\u1ec7c x\u00e2y d\u1ef1ng li\u00ean k\u1ebft l\u00e0 v\u1ec1 c\u00e1c m\u1ed1i quan h\u1ec7 &#8211; T\u1ed1t ho\u1eb7c X\u1ea5u<\/h3>\n\n\n\n<p>H\u01b0\u1edbng d\u1eabn n\u00e0y kh\u00f4ng \u0111i v\u00e0o chi ti\u1ebft c\u1ee5 th\u1ec3 c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng li\u00ean k\u1ebft, c\u00f3 c\u1ea3 tr\u0103m c\u00e1ch x\u00e2y d\u1ef1ng li\u00ean k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng cho c\u00e1c d\u1ef1 \u00e1n t\u1ed1t. T\u00f4i c\u00f3 m\u1ed9t v\u00e0i ngu\u1ed3n tham kh\u1ea3o v\u00e0 c\u00f4ng c\u1ee5 r\u1ea5t c\u00f3 gi\u00e1 tr\u1ecb cho vi\u1ec7c x\u00e2y d\u1ef1ng li\u00ean k\u1ebft:<\/p>\n\n\n\n<ol><li><a href=\"http:\/\/pointblankseo.com\/link-building-strategies\" target=\"_blank\" rel=\"noreferrer noopener\">C\u00e1c chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng li\u00ean k\u1ebft ho\u00e0n ch\u1ec9nh<\/a> c\u1ee7a Jon Cooper<\/li><li><a href=\"https:\/\/ontolo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ontolo<\/a><\/li><li><a href=\"http:\/\/www.buzzstream.com\/link-building\" target=\"_blank\" rel=\"noreferrer noopener\">BuzzStream<\/a><\/li><li><a href=\"http:\/\/www.linkbuildingbook.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">S\u00e1ch v\u1ec1 x\u00e2y d\u1ef1ng li\u00ean k\u1ebft<\/a>&nbsp;xu\u1ea5t s\u1eafc c\u1ee7a Paddy Moogan<\/li><\/ol>\n\n\n\n<p>C\u00e1c ngu\u1ed3n tr\u00ean \u0111\u01b0a ra cho b\u1ea1n c\u00e1c c\u00f4ng c\u1ee5 c\u01a1 b\u1ea3n v\u00e0 c\u00e1c chi\u1ebfn thu\u1eadt \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c chi\u1ebfn d\u1ecbch x\u00e2y d\u1ef1ng li\u00ean k\u1ebft th\u00e0nh c\u00f4ng, nh\u01b0ng c\u1ea7n nh\u1edb l\u00e0 t\u1ea5t c\u1ea3 k\u1ebft qu\u1ea3 x\u00e2y d\u1ef1ng li\u00ean k\u1ebft t\u1ed1t l\u00e0 \u0111\u1ebfn t\u1eeb vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7.<\/p>\n\n\n\n<p>Nh\u1eefng ng\u01b0\u1eddi x\u00e2y d\u1ef1ng li\u00ean k\u1ebft th\u00e0nh c\u00f4ng hi\u1ec3u \u0111i\u1ec1u n\u00e0y v\u00e0 nu\u00f4i d\u01b0\u1ee1ng t\u1eebng m\u1ed1i quan h\u1ec7 v\u00e0 k\u1ebft n\u1ed1i. Th\u1eadm ch\u00ed ch\u1ec9 m\u1ed9t b\u1ee9c th\u01b0 ti\u1ebfp c\u1eadn \u0111\u01a1n gi\u1ea3n c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn cho vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi m\u1ed9t ch\u00fat n\u1ed7 l\u1ef1c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">25. S\u1eafp x\u1ebfp x\u00e2y d\u1ef1ng li\u00ean k\u1ebft c\u1ee7a b\u1ea1n&#8230;m\u00e3i m\u00e3i<\/h3>\n\n\n\n<p>S\u1ef1 th\u1eadt l\u00e0, v\u1edbi ng\u01b0\u1eddi chuy\u00ean nghi\u1ec7p, <strong>x\u00e2y d\u1ef1ng li\u00ean k\u1ebft kh\u00f4ng bao gi\u1edd k\u1ebft th\u00fac c\u1ea3<\/strong>. M\u1ed7i n\u1ed9i dung v\u00e0 c\u00e1c l\u1edbp chi\u1ebfn d\u1ecbch x\u00e2y d\u1ef1ng li\u00ean k\u1ebft n\u1eb1m tr\u00ean tr\u01b0\u1edbc n\u1ed9i dung v\u00e0 trang web nh\u01b0 m\u1ed9t t\u1ed5ng th\u1ec3 gi\u1ed1ng nh\u01b0 c\u00e1c l\u1edbp b\u00e1nh baklava Hy L\u1ea1p v\u1eady.<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, b\u00e0i \u0111\u0103ng n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 linkbait (li\u00ean k\u1ebft m\u1ed3i nh\u1eed) cho SEOmoz, nh\u01b0ng n\u00f3 c\u0169ng l\u00e0 li\u00ean k\u1ebft h\u00e0o ph\u00f3ng t\u1edbi c\u00e1c n\u1ed9i dung kh\u00e1c trong \u0111\u1ea1i gia \u0111\u00ecnh Moz c\u0169ng nh\u01b0 c\u00e1c li\u00ean k\u1ebft ngo\u00e0i; l\u00e0m l\u1edbn m\u1ea1nh c\u1ea3 c\u00e1c li\u00ean k\u1ebft y\u00eau th\u01b0\u01a1ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3 trong c\u00f9ng l\u00fac.<\/p>\n\n\n\n<p>SEOmoz li\u00ean k\u1ebft h\u00e0o ph\u00f3ng t\u1edbi c\u00e1c trang web kh\u00e1c: tr\u1ea3i nghi\u1ec7m x\u00e2y d\u1ef1ng li\u00ean k\u1ebft kh\u00f4ng ch\u1ec9 v\u1ec1 m\u00e1y t\u00ecm ki\u1ebfm m\u00e0 c\u00f2n v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a con ng\u01b0\u1eddi. Ch\u00fang t\u00f4i li\u00ean k\u1ebft t\u1edbi c\u00e1c ngu\u1ed3n h\u1eefu \u00edch v\u00e0 x\u00e2y d\u1ef1ng li\u00ean k\u1ebft nh\u1eb1m ph\u1ee5c v\u1ee5 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3. Khi \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c l\u00e0m ch\u00ednh x\u00e1c, m\u00e1y t\u00ecm ki\u1ebfm s\u1ebd th\u01b0\u1edfng cho ki\u1ec3u tr\u1ea3i nghi\u1ec7m n\u00e0y v\u1edbi th\u1ee9 h\u1ea1ng cao h\u01a1n.<\/p>\n\n\n\n<p>M\u1ed9t l\u1eddi gi\u1ea3i th\u00edch tuy\u1ec7t v\u1eddi v\u1ec1 vi\u1ec7c t\u1ea1i sao b\u1ea1n n\u00ean li\u00ean k\u1ebft t\u1edbi c\u00e1c trang b\u00ean ngo\u00e0i khi \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o, \u0111\u1ecdc b\u00e0i vi\u1ebft r\u1ea5t hay n\u00e0y <a href=\"http:\/\/www.blindfiveyearold.com\/time-to-long-click\" target=\"_blank\" rel=\"noreferrer noopener\">Time to Long Click<\/a> c\u1ee7a AJ Kohns.<\/p>\n\n\n\n<p>M\u1ed9t b\u00e0i vi\u1ebft y\u00eau th\u00edch kh\u00e1c c\u1ee7a t\u00f4i tr\u00ean SEOmoz l\u00e0 <a href=\"https:\/\/moz.com\/blog\/seo-tools-that-rock\" target=\"_blank\" rel=\"noreferrer noopener\">10 c\u00f4ng c\u1ee5 SEO tr\u00f4ng x\u1ea5u x\u00ed nh\u01b0ng th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3<\/a>. Kh\u00f4ng ch\u1ec9 \u0111\u01b0a li\u00ean k\u1ebft \u0111\u1ea7u ti\u00ean tr\u00ean b\u00e0i n\u00e0y h\u01b0\u1edbng \u0111\u1ebfn <a href=\"https:\/\/moz.com\/free-seo-tools\" target=\"_blank\" rel=\"noreferrer noopener\">c\u00f4ng c\u1ee5 SEO c\u1ee7a ch\u00fang t\u00f4i<\/a>, ch\u00fang t\u00f4i c\u00f2n li\u00ean k\u1ebft t\u1edbi v\u00e0 ca ng\u1ee3i c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p><em>(D\u1ecbch t\u1eeb b\u00e0i vi\u1ebft How to Rank: 25 Step Master SEO Blueprint &#8211; T\u00e1c gi\u1ea3: Cryus Shepard &#8211; Website: MOZ)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u1ebfu gi\u1ed1ng h\u1ea7u h\u1ebft nh\u1eefng ng\u01b0\u1eddi l\u00e0m SEO kh\u00e1c, b\u1ea1n s\u1ebd b\u1ecf r\u1ea5t nhi\u1ec1u th\u1eddi gian v\u00e0o vi\u1ec7c \u0111\u1ecdc. Qua nhi\u1ec1u n\u0103m, t\u00f4i c\u00f3 l\u1ebd \u0111\u00e3 b\u1ecf \u0111\u1ebfn c\u1ea3 ng\u00e0n ti\u1ebfng \u0111\u1ec3 \u0111\u1ecdc blog, c\u00e1c h\u01b0\u1edbng d\u1eabn v\u00e0 b\u1eb1ng s\u00e1ng ch\u1ebf c\u1ee7a Google. Kh\u00f4ng l\u00e2u tr\u01b0\u1edbc \u0111\u00e2y, t\u00f4i b\u1ea5t ch\u1ee3t nh\u1eadn ra r\u1eb1ng: 90% nh\u1eefng &hellip;<\/p>\n","protected":false},"author":1,"featured_media":6192,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00e1ch t\u0103ng th\u1ee9 h\u1ea1ng website tr\u00ean Google: 25 b\u01b0\u1edbc \u0111\u1ec3 tr\u1edf th\u00e0nh chuy\u00ean gia SEO &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/cach-thang-hang-website-tren-google\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00e1ch t\u0103ng th\u1ee9 h\u1ea1ng website tr\u00ean Google: 25 b\u01b0\u1edbc \u0111\u1ec3 tr\u1edf th\u00e0nh chuy\u00ean gia SEO &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"N\u1ebfu gi\u1ed1ng h\u1ea7u h\u1ebft nh\u1eefng ng\u01b0\u1eddi l\u00e0m SEO kh\u00e1c, b\u1ea1n s\u1ebd b\u1ecf r\u1ea5t nhi\u1ec1u th\u1eddi gian v\u00e0o vi\u1ec7c \u0111\u1ecdc. Qua nhi\u1ec1u n\u0103m, t\u00f4i c\u00f3 l\u1ebd \u0111\u00e3 b\u1ecf \u0111\u1ebfn c\u1ea3 ng\u00e0n ti\u1ebfng \u0111\u1ec3 \u0111\u1ecdc blog, c\u00e1c h\u01b0\u1edbng d\u1eabn v\u00e0 b\u1eb1ng s\u00e1ng ch\u1ebf c\u1ee7a Google. 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