{"id":6151,"date":"2017-11-06T12:08:20","date_gmt":"2017-11-06T12:08:20","guid":{"rendered":"https:\/\/kiencang.net\/?p=6151"},"modified":"2022-09-02T13:20:34","modified_gmt":"2022-09-02T06:20:34","slug":"google-rankbrain-la-gi","status":"publish","type":"post","link":"https:\/\/kiencang.net\/google-rankbrain-la-gi\/","title":{"rendered":"Google RankBrain l\u00e0 g\u00ec?"},"content":{"rendered":"\n

Ng\u00e0y Google x\u00e1c nh\u1eadn s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a RankBrain: 26 th\u00e1ng 10, 2015.<\/strong><\/p>\n\n\n\n

RankBrain l\u00e0 m\u1ed9t b\u1ed9 ph\u1eadn trong thu\u1eadt to\u00e1n l\u00f5i c\u1ee7a Google, n\u00f3 s\u1eed d\u1ee5ng m\u00e1y h\u1ecdc (kh\u1ea3 n\u0103ng m\u00e1y m\u00f3c t\u1ef1 d\u1ea1y b\u1ea3n th\u00e2n ch\u00fang t\u1eeb d\u1eef li\u1ec7u nh\u1eadp v\u00e0o) \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c k\u1ebft qu\u1ea3 ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi truy v\u1ea5n cho m\u00e1y t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n

Tr\u01b0\u1edbc khi c\u00f3 RankBrain, Google s\u1eed d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n c\u01a1 b\u1ea3n c\u1ee7a n\u00f3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c k\u1ebft qu\u1ea3 hi\u1ec3n th\u1ecb cho m\u1ed9t truy v\u1ea5n n\u00e0o \u0111\u00f3. C\u00f2n sau khi RankBrain \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o, truy v\u1ea5n gi\u1edd \u0111\u00e2y \u0111i qua m\u1ed9t m\u00f4 h\u00ecnh gi\u1ea3i th\u00edch <\/em>– l\u00e0 c\u00e1i \u00e1p d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 nh\u01b0 \u0111\u1ecba ch\u1ec9 c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm, \u0111\u1eb7c t\u00ednh c\u00e1 nh\u00e2n, v\u00e0 c\u00e1c t\u1eeb trong truy v\u1ea5n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee5c \u0111\u00edch th\u1ef1c s\u1ef1<\/em> c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm. B\u1eb1ng c\u00e1ch th\u1ea5y r\u00f5 m\u1ee5c \u0111\u00edch th\u1ef1c s\u1ef1 n\u00e0y, Google c\u00f3 th\u1ec3 tr\u1ea3 v\u1ec1 c\u00e1c k\u1ebft qu\u1ea3 ch\u00ednh x\u00e1c h\u01a1n.<\/p>\n\n\n\n

Kh\u00eda c\u1ea1nh m\u00e1y h\u1ecdc c\u1ee7a RankBrain l\u00e0 \u0111i\u1ec1u khi\u1ebfn n\u00f3 t\u00e1ch r\u1eddi kh\u1ecfi c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt kh\u00e1c. \u0110\u1ec3 “d\u1ea1y” thu\u1eadt to\u00e1n RankBrain t\u1ea1o ra \u0111\u01b0\u1ee3c c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm h\u1eefu \u00edch, tr\u01b0\u1edbc h\u1ebft Google “nu\u00f4i” n\u00f3 b\u1eb1ng c\u00e1c d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau. Sau \u0111\u00f3 thu\u1eadt to\u00e1n \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb \u0111\u00f3, t\u00ednh to\u00e1n v\u00e0 t\u1ef1 d\u1ea1y b\u1ea3n th\u00e2n n\u00f3 qua th\u1eddi gian \u0111\u1ec3 k\u1ebft h\u1ee3p nhi\u1ec1u t\u00edn hi\u1ec7u v\u1edbi nhi\u1ec1u k\u1ebft qu\u1ea3 v\u00e0 \u0111\u1ec3 s\u1eafp x\u1ebfp th\u1ee9 h\u1ea1ng tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm d\u1ef1a tr\u00ean nh\u1eefng t\u00ednh to\u00e1n n\u00e0y.<\/p>\n\n\n\n

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#1. Hi\u1ec3u th\u1ebf n\u00e0o v\u1ec1 RankBrain<\/h2>\n\n\n\n

\u0110\u1ec3 c\u00f3 kh\u00e1i ni\u1ec7m r\u00f5 r\u00e0ng v\u1ec1 RankBrain, b\u1ea1n c\u1ea7n \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a Google, h\u00e3y c\u1ed1 g\u1eafng hi\u1ec3u m\u1ee5c \u0111\u00edch c\u1ee7a truy v\u1ea5n t\u00ecm ki\u1ebfm nh\u01b0 th\u1ebf n\u00e0y “Olympics location.” (t\u1eeb location c\u00f3 ngh\u0129a l\u00e0 v\u1ecb tr\u00ed, \u0111\u1ecba \u0111i\u1ec3m).<\/p>\n\n\n\n

M\u1ee5c \u0111\u00edch th\u1ef1c s\u1ef1 c\u1ee7a t\u00ecm ki\u1ebfm n\u00e0y l\u00e0 g\u00ec? <\/em>Ng\u01b0\u1eddi t\u00ecm ki\u1ebfm mu\u1ed1n bi\u1ebft v\u1ec1 Th\u1ebf v\u1eadn h\u1ed9i M\u00f9a \u0111\u00f4ng hay M\u00f9a h\u00e8? Li\u1ec7u \u00fd c\u1ee7a h\u1ecd l\u00e0 Th\u1ebf v\u1eadn h\u1ed9i v\u1eeba m\u1edbi k\u1ebft th\u00fac hay l\u00e0 c\u00e1i s\u1ebd di\u1ec5n ra b\u1ed1n n\u0103m sau? C\u00f3 ph\u1ea3i ng\u01b0\u1eddi t\u00ecm ki\u1ebfm tham d\u1ef1 Th\u1ebf v\u1eadn h\u1ed9i ngay l\u00fac n\u00e0y, \u0111ang ng\u1ed3i \u0111\u00e2u \u0111\u00f3 \u1edf kh\u00e1ch s\u1ea1n v\u00e0 t\u00ecm h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ecba \u0111i\u1ec3m t\u1ed5 ch\u1ee9c khai m\u1ea1c? Th\u1eadm ch\u00ed l\u00e0 c\u00f3 th\u1ec3 h\u1ecd \u0111ang t\u00ecm ki\u1ebfm th\u00f4ng tin l\u1ecbch s\u1eed v\u1ec1 \u0111\u1ecba \u0111i\u1ec3m t\u1ed5 ch\u1ee9c Th\u1ebf v\u1eadn h\u1ed9i \u0111\u1ea7u ti\u00ean \u1edf Hy L\u1ea1p c\u1ed5 \u0111\u1ea1i?<\/p>\n\n\n\n

Gi\u1edd, h\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng n\u1ed7 l\u1ef1c c\u1ea7n ph\u1ea3i b\u1ecf ra \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi n\u00e0y, t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec b\u1ea1n c\u00f3 l\u00e0 c\u00e1c t\u00edn hi\u1ec7u thu\u1eadt to\u00e1n \u0111\u01a1n gi\u1ea3n nh\u01b0 ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung<\/a> ho\u1eb7c s\u1ed1 l\u01b0\u1ee3ng li\u00ean k\u1ebft<\/a> m\u00e0 n\u1ed9i dung c\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ec3 x\u1ebfp h\u1ea1ng k\u1ebft qu\u1ea3 cho ng\u01b0\u1eddi t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n

T\u01b0\u1edfng t\u01b0\u1ee3ng Th\u1ebf v\u1eadn h\u1ed9i M\u00f9a \u0111\u00f4ng \u1edf Sochi \u1edf Nga v\u1eeba m\u1edbi k\u1ebft th\u00fac th\u00e1ng tr\u01b0\u1edbc v\u00e0 trang web ch\u00ednh th\u1ee9c v\u1ec1 Th\u1ebf v\u1eadn h\u1ed9i \u1edf Sochi nh\u1eadn \u0111\u01b0\u1ee3c h\u00e0ng tri\u1ec7u li\u00ean k\u1ebft cho n\u1ed9i dung c\u1ee7a n\u00f3 t\u1eeb c\u00e1c s\u1ef1 ki\u1ec7n trong qu\u00e1 kh\u1ee9.<\/p>\n\n\n\n

N\u1ebfu thu\u1eadt to\u00e1n c\u1ee7a b\u1ea1n \u0111\u01a1n gi\u1ea3n, n\u00f3 c\u00f3 th\u1ec3 ch\u1ec9 hi\u1ec3n th\u1ecb c\u00e1c k\u1ebft qu\u1ea3 v\u1ec1 Th\u1ebf v\u1eadn h\u1ed9i Sochi, b\u1edfi v\u00ec ch\u00fang ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u li\u00ean k\u1ebft nh\u1ea5t…th\u1eadm ch\u00ed ngay c\u1ea3 khi mong mu\u1ed1n th\u1ef1c s\u1ef1 c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm l\u00e0 bi\u1ebft \u0111\u01b0\u1ee3c n\u01a1i t\u1ed5 ch\u1ee9c c\u1ee7a Th\u1ebf v\u1eadn h\u1ed9i M\u00f9a \u0111\u00f4ng ti\u1ebfp theo \u1edf Pyeongchang, H\u00e0n Qu\u1ed1c<\/em>.<\/p>\n\n\n\n

Trong t\u00ecnh hu\u1ed1ng ph\u1ee9c t\u1ea1p nh\u01b0ng ph\u1ed5 bi\u1ebfn \u0111\u00f3, kh\u1ea3 n\u0103ng c\u1ee7a RankBrain xu\u1ea5t hi\u1ec7n l\u00e0 \u0111i\u1ec1u th\u1ef1c s\u1ef1 c\u1ea7n thi\u1ebft. Nh\u1edd v\u00e0o c\u00e1c k\u1ebft qu\u1ea3 t\u00ednh to\u00e1n to\u00e1n h\u1ecdc d\u1ef1a tr\u00ean c\u00e1c m\u1eabu m\u00e0 thu\u1eadt to\u00e1n m\u00e1y h\u1ecdc “nh\u1eadn th\u1ea5y” trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm m\u00e0 Google c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c, l\u1ea5y th\u00ed d\u1ee5, ph\u1ea7n l\u1edbn ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a “Olympics location” mu\u1ed1n bi\u1ebft n\u01a1i Th\u1ebf v\u1eadn h\u1ed9i ti\u1ebfp theo \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c (c\u00f3 th\u1ec3 l\u00e0 M\u00f9a h\u00e8 ho\u1eb7c M\u00f9a \u0111\u00f4ng). V\u00ec th\u1ebf, trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a Google v\u1ec1 Th\u1ebf v\u1eadn h\u1ed9i k\u1ebf ti\u1ebfp s\u1ebd ph\u1ee5c v\u1ee5 \u0111\u01b0\u1ee3c ph\u1ea7n l\u1edbn nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n

Trong khi c\u00e2u tr\u1ea3 l\u1eddi tr\u00ean c\u00f3 th\u1ec3 gi\u1ea3i \u0111\u00e1p m\u1ee5c \u0111\u00edch \u1ea9n \u0111\u1eb1ng sau h\u1ea7u h\u1ebft c\u00e1c truy v\u1ea5n “Olympics location”, c\u00f3 c\u00e1c ngo\u1ea1i l\u1ec7 n\u1ed5i b\u1eadt m\u00e0 Google c\u1ea7n ph\u1ea3i gi\u1ea3i quy\u1ebft. L\u1ea5y th\u00ed d\u1ee5, n\u1ebfu t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi ng\u01b0\u1eddi d\u00f9ng \u1edf trong th\u00e0nh ph\u1ed1 di\u1ec5n ra Olympic (nh\u01b0 Pyeongchang), th\u00ec Google c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c ch\u1ec9 d\u1eabn l\u00e1i xe t\u1edbi \u0111\u1ecba ch\u1ec9 n\u01a1i l\u1ec5 khai m\u1ea1c \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c. N\u00f3i c\u00e1ch kh\u00e1c, c\u00e1c t\u00edn hi\u1ec7u nh\u01b0 v\u1ecb tr\u00ed c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 n\u1ed9i dung t\u01b0\u01a1i m\u1edbi ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o t\u00ednh to\u00e1n \u0111\u1ec3 gi\u1ea3i ngh\u0129a m\u1ee5c \u0111\u00edch <\/strong>v\u00e0 ph\u00e2n ph\u1ed1i c\u00e1c k\u1ebft qu\u1ea3 ph\u00f9 h\u1ee3p nh\u1ea5t \u0111\u1ec3 l\u00e0m th\u1ecfa m\u00e3n ng\u01b0\u1eddi d\u00f9ng.<\/strong><\/p>\n\n\n\n

*RankBrain l\u00e0 ti\u1ebfn tr\u00ecnh c\u00f4ng vi\u1ec7c li\u00ean t\u1ee5c<\/em>, v\u1edbi m\u1ee5c ti\u00eau m\u00e1y h\u1ecdc c\u1ee7a Google l\u00e0 ho\u00e0n thi\u1ec7n kh\u1ea3 n\u0103ng gi\u1ea3i th\u00edch \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm qua th\u1eddi gian. Th\u1eadt th\u00fa v\u1ecb, c\u00e2u truy v\u1ea5n gi\u1ea3 thuy\u1ebft c\u1ee7a ch\u00fang t\u00f4i, “Olympics location”, \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u1edf Hoa K\u1ef3 v\u00e0o Th\u00e1ng 4 c\u1ee7a n\u0103m 2007 \u0111\u00e3 tr\u1ea3 v\u1ec1 k\u1ebft qu\u1ea3 nh\u01b0 th\u1ebf n\u00e0y:<\/p>\n\n\n

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\"RankBrain\"<\/a><\/figure><\/div>\n\n\n

C\u00f3 ph\u1ea3i \u0111i\u1ec1u n\u00e0y cho th\u1ea5y r\u1eb1ng Google tin r\u1eb1ng ph\u1ea7n l\u1edbn ng\u01b0\u1eddi t\u00ecm ki\u1ebfm truy v\u1ea5n n\u00e0y v\u1eabn th\u00edch th\u00fa v\u1edbi Th\u1ebf v\u1eadn h\u1ed9i m\u00f9a h\u00e8 di\u1ec5n ra \u1edf Rio de Janeiro n\u0103m 2016 h\u01a1n l\u00e0 s\u1ef1 ki\u1ec7n k\u1ebf ti\u1ebfp Th\u1ebf v\u1eadn h\u1ed9i m\u00f9a \u0111\u00f4ng Pyeongchang n\u0103m 2018? RankBrain c\u00f3 th\u00e0nh c\u00f4ng, d\u1ef1a tr\u00ean c\u00e1c m\u1eabu n\u00f3 \u0111\u00e3 t\u00ednh to\u00e1n, ho\u1eb7c l\u00e0 n\u00f3 v\u1eabn “trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c,” \u0111i\u1ec1u n\u00e0y kh\u00f4ng ch\u1eafc b\u1edfi s\u1ef1 m\u01a1 h\u1ed3 c\u1ee7a c\u00e2u truy v\u1ea5n, l\u00e0m cho vi\u1ec7c x\u00e1c \u0111\u1ecbnh tr\u1edf n\u00ean kh\u00f3 kh\u0103n, ch\u00fang ta mu\u1ed1n th\u00f4ng tin c\u0169 h\u01a1n – l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi ph\u1ed5 bi\u1ebfn, hay c\u00e1i m\u1edbi h\u01a1n h\u01b0\u1edbng t\u1edbi t\u01b0\u01a1ng lai? V\u00e0 c\u00e2u tr\u1ea3 l\u1eddi cho truy v\u1ea5n n\u00e0y s\u1ebd l\u00e0 g\u00ec n\u1ebfu ch\u00fang ta th\u1ef1c hi\u1ec7n n\u00f3 v\u00e0o th\u00e1ng 12 n\u0103m 2018? Li\u1ec7u c\u00e2u tr\u1ea3 l\u1eddi s\u1ebd l\u00e0 v\u1ec1 Pyeongchang b\u1edfi v\u00ec c\u00e1c t\u00edn hi\u1ec7u xung quanh s\u1ef1 ki\u1ec7n n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3?<\/p>\n\n\n\n

B\u1edfi v\u00ec m\u1ee9c \u0111\u1ed9 v\u00e0 s\u1eafc th\u00e1i c\u1ee7a RankBrain \u1ea3nh h\u01b0\u1edfng l\u00ean c\u00e1ch thu\u1eadt to\u00e1n t\u00ecm ki\u1ebfm l\u00f5i<\/em> c\u1ee7a Google l\u00e0m vi\u1ec7c v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c ti\u1ebft l\u1ed9 \u0111\u1ea7y \u0111\u1ee7, do v\u1eady m\u1ed9t trong nh\u1eefng bi\u1ec7n ph\u00e1p t\u1ed1t nh\u1ea5t \u0111\u1ec3 h\u1ecdc h\u1ecfi th\u00eam v\u1ec1 c\u00e1ch RankBrain l\u00e0m vi\u1ec7c c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb vi\u1ec7c quan s\u00e1t c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a Google t\u1eeb v\u00f4 s\u1ed1 truy v\u1ea5n c\u1ee7a b\u1ea1n l\u00e0m b\u1ea1n h\u00e0i l\u00f2ng \u0111\u1ebfn \u0111\u00e2u. N\u00f3 c\u00f3 th\u01b0\u1eddng xuy\u00ean gi\u1ea3i ngh\u0129a ch\u00ednh x\u00e1c \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch c\u1ee7a b\u1ea1n<\/em>?<\/p>\n\n\n\n

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#2. C\u00f3 ph\u1ea3i RankBrain s\u1ebd thay \u0111\u1ed5i c\u00e1ch ch\u00fang ta l\u00e0m SEO?<\/h2>\n\n\n\n

T\u00f9y thu\u1ed9c v\u00e0o c\u00e1c k\u1ef9 n\u0103ng SEO<\/a> c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n tinh t\u1ebf v\u00e0 hi\u1ec7n \u0111\u1ea1i \u0111\u1ebfn \u0111\u00e2u, RankBrain c\u00f3 th\u1ec3 \u0111\u1ea1i di\u1ec7n cho c\u1ea3 s\u1ef1 thay \u0111\u1ed5i nh\u1ecf l\u1eabn l\u1edbn trong l\u00fd thuy\u1ebft c\u0169ng nh\u01b0 th\u1ef1c h\u00e0nh SEO. Chuy\u00ean gia v\u1ec1 b\u1eb1ng s\u00e1ng ch\u1ebf \u0111\u01b0\u1ee3c k\u00ednh tr\u1ecdng Bill Slawski \u0111\u01b0a ra v\u00ed d\u1ee5 minh h\u1ecda sau l\u00fd gi\u1ea3i t\u1ea1i sao RankBrain l\u00e0 c\u1ea7n thi\u1ebft trong m\u00f4i tr\u01b0\u1eddng t\u00ecm ki\u1ebfm:<\/p>\n\n\n\n

\u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi c\u01b0\u1ee1i ng\u1ef1a, con ng\u1ef1a l\u00e0 con th\u00fa l\u1edbn c\u00f3 b\u1ed1n ch\u00e2n, v\u1edbi th\u1ee3 m\u1ed9c, ng\u1ef1a c\u0169ng c\u00f3 b\u1ed1n ch\u00e2n nh\u01b0ng n\u00f3 kh\u00f4ng s\u1ed1ng tr\u00ean \u0111\u1ed3ng c\u1ecf v\u00e0 nhai c\u1ecf kh\u00f4, c\u00f2n v\u1edbi v\u1eadn \u0111\u1ed9ng th\u1ec3 d\u1ee5c d\u1ee5ng c\u1ee5, ng\u1ef1a l\u00e0 thi\u1ebft b\u1ecb d\u00f9ng \u0111\u1ec3 t\u1eadp luy\u1ec7n; v\u1edbi c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn b\u1ed1i c\u1ea3nh c\u1ee7a RankBrain, v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c b\u1ed1i c\u1ea3nh \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a cho c\u00e1ch ti\u1ebfp c\u1eadn theo l\u1ed1i m\u00e1y h\u1ecdc n\u00e0y.<\/p><\/blockquote>\n\n\n\n

1. C\u00e1c t\u00edn hi\u1ec7u x\u1ebfp h\u1ea1ng kh\u00e1c nhau \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho c\u00e1c truy v\u1ea5n kh\u00e1c nhau<\/h3>\n\n\n\n

Tr\u01b0\u1edbc khi c\u00f3 RankBrain, vi\u1ec7c \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 t\u1ed1i \u01b0u trang web b\u1eb1ng c\u00e1ch xem x\u00e9t t\u1ea5t c\u1ea3 c\u00e1c t\u00edn hi\u1ec7u truy\u1ec1n th\u1ed1ng (s\u1ef1 \u0111a d\u1ea1ng li\u00ean k\u1ebft<\/a>, m\u1ee9c \u0111\u1ed9 s\u00e2u s\u1eafc c\u1ee7a n\u1ed9i dung, so kh\u1edbp t\u1eeb kh\u00f3a<\/a>, v\u00e2n v\u00e2n) c\u00f3 th\u1ec3 th\u00edch h\u1ee3p. Sau khi c\u00f3 RankBrain, ng\u01b0\u1eddi l\u00e0m SEO c\u1ea7n x\u00e1c \u0111\u1ecbnh ki\u1ec3u n\u1ed9i dung ph\u1ee5c v\u1ee5 t\u1ed1t nh\u1ea5t cho nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

V\u1edbi nh\u1eefng th\u1ee9 ki\u1ec3u nh\u01b0 th\u00f4ng tin v\u1ec1 m\u1ed9t c\u01a1n b\u00e3o \u0111\u1ed9t ng\u1ed9t, b\u1ea1n s\u1ebd xem x\u00e9t s\u1ef1 t\u01b0\u01a1i m\u1edbi h\u01a1n l\u00e0 c\u00e1c li\u00ean k\u1ebft c\u00f3 th\u1ec3 \u0111\u00e3 t\u00edch l\u0169y \u0111\u01b0\u1ee3c. C\u00f2n \u0111\u1ed1i v\u1edbi nh\u1eefng th\u1ee9 nh\u01b0 l\u1ecbch s\u1eed \u00e2m nh\u1ea1c c\u1ee7a ng\u01b0\u1eddi M\u1ef9 b\u1ea3n \u0111\u1ecba, b\u1ea1n s\u1ebd d\u1ef1a tr\u00ean s\u1ef1 s\u00e2u s\u1eafc trong n\u1ed9i dung, v\u00e0 c\u00e1c ch\u1ee7 \u0111\u1ec1 c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn l\u00e3nh v\u1ef1c c\u1ee7a b\u1ea1n, v\u00ed d\u1ee5 nh\u01b0 t\u00edn hi\u1ec7u v\u1ec1 th\u1ea9m quy\u1ec1n.<\/p>\n\n\n\n

Ch\u00fang ta bi\u1ebft r\u1eb1ng c\u00e1c thu\u1eadt to\u00e1n m\u00e1y h\u1ecdc \u0111\u1ecbnh h\u01b0\u1edbng RankBrain \u0111\u1ec3 kh\u1edbp c\u00e1c t\u00edn hi\u1ec7u k\u00e8m v\u1edbi m\u1ee5c \u0111\u00edch truy v\u1ea5n, v\u00e0 ng\u01b0\u1eddi l\u00e0m SEO c\u0169ng ph\u1ea3i l\u00e0m nh\u01b0 v\u1eady.<\/p>\n\n\n\n

2. C\u00e1c t\u00edn hi\u1ec7u \u00e1p d\u1ee5ng cho m\u1ee9c \u0111\u1ed9 uy t\u00edn trang web c\u1ee7a b\u1ea1n<\/h3>\n\n\n\n

Nh\u1eefng ng\u01b0\u1eddi l\u00e0m SEO h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1edbi d\u1ea1ng m\u1ed9t ngu\u1ed3n \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng b\u1edfi m\u00e1y t\u00ecm ki\u1ebfm v\u00e0 ng\u01b0\u1eddi d\u00f9ng trong vi\u1ec7c cung c\u1ea5p m\u1ed9t tr\u1ea3i nghi\u1ec7m c\u1ee5 th\u1ec3. C\u00e1c l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c g\u00e2y d\u1ef1ng nh\u1eefng th\u1ee9 nh\u01b0 uy t\u00edn c\u00f3 th\u1ec3 bao g\u1ed3m th\u1ee9 h\u1ea1ng t\u1ed1t cho c\u00e1c t\u1eeb kh\u00f3a quan tr\u1ecdng nh\u1ea5t v\u1edbi b\u1ea1n.<\/p>\n\n\n\n

Li\u1ec7u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng uy t\u00edn c\u1ee7a n\u00f3 v\u1ec1 m\u1eb7t t\u01b0\u01a1i m\u1edbi, m\u1ee9c \u0111\u1ed9 s\u00e2u s\u1eafc n\u1ed9i dung, s\u1ef1 \u0111a d\u1ea1ng c\u00e1c li\u00ean k\u1ebft c\u00f3 \u0111\u01b0\u1ee3c, ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c cao hay l\u00e0 c\u00e1c t\u00edn hi\u1ec7u kh\u00e1c?<\/p>\n\n\n\n

C\u00e2u tr\u1ea3 l\u1eddi t\u00f9y thu\u1ed9c v\u00e0o ch\u1ee7 \u0111\u1ec3 m\u00e0 b\u1ea1n mu\u1ed1n th\u1ef1c hi\u1ec7n (v\u00ed d\u1ee5 nh\u01b0 t\u1ef7 s\u1ed1 c\u1ee7a c\u00e1c s\u1ef1 ki\u1ec7n th\u1ec3 thao \u0111ang di\u1ec5n ra v\u00e0 kh\u00f3a h\u1ecdc tr\u1ef1c tuy\u1ebfn v\u1ec1 h\u1ecdc ti\u1ebfng T\u00e2y Ban Nha). C\u00e1c t\u00ecm ki\u1ebfm b\u1ea1n hy v\u1ecdng th\u0103ng h\u1ea1ng l\u00e0 d\u00e0nh cho nhu c\u1ea7u c\u00f3 \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi nhanh ch\u00f3ng v\u00e0 ng\u1eafn g\u1ecdn hay l\u00e0 c\u00e1c kh\u00e1m ph\u00e1 s\u00e2u s\u1eafc?<\/p>\n\n\n\n

Qua th\u1eddi gian, t\u00ean mi\u1ec1n c\u1ee7a b\u1ea1n ph\u1ea3i x\u00e2y d\u1ef1ng uy t\u00edn d\u1ef1a tr\u00ean c\u00e1c t\u00edn hi\u1ec7u n\u00f3 mu\u1ed1n ph\u1ee5c v\u1ee5<\/em>, nh\u1eadn ra r\u1eb1ng RankBrain t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng trong \u0111\u00f3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 tr\u1edf n\u00ean n\u1ed5i ti\u1ebfng trong vi\u1ec7c ph\u00e2n ph\u1ed1i m\u1ed9t ki\u1ec3u n\u1ed9i dung c\u1ee5 th\u1ec3 \u0111\u1ec3 l\u00e0m h\u00e0i l\u00f2ng m\u1ed9t nhu c\u1ea7u c\u1ee5 th\u1ec3.<\/p>\n\n\n\n

3. M\u1ed9t-t\u1eeb-kh\u00f3a-m\u1ed9t-trang th\u1ef1c s\u1ef1, th\u1ef1c s\u1ef1 l\u00e0 \u0111\u00e3 ch\u1ebft r\u1ed3i<\/h3>\n\n\n\n

C\u00f3 kh\u1ea3 n\u0103ng, b\u1ea1n \u0111\u00e3 bi\u1ebft \u0111\u1ebfn trong th\u1ef1c h\u00e0nh vi\u1ec7c t\u1ea1o m\u1ed9t trang cho t\u1eeb kh\u00f3a “spatula”, m\u1ed9t trang kh\u00e1c cho t\u1eeb kh\u00f3a “spatulas”, m\u1ed9t trang kh\u00e1c n\u1eefa cho “kitchen spatula”, m\u1ed9t trang kh\u00e1c ti\u1ebfp cho “pancake turner”, v\u00e0 m\u1ed9t c\u00e1i ti\u1ebfp cho “metal spatula” \u0111\u00e2y l\u00e0 c\u00f4ng vi\u1ec7c ch\u00e1n ng\u00e1n c\u1ea7n ph\u1ea3i k\u1ebft th\u00fac.<\/p>\n\n\n\n

SEO hi\u1ec7n \u0111\u1ea1i s\u1ebd k\u1ebft h\u1ee3p t\u1ea5t c\u1ea3 nh\u1eefng c\u1ee5m t\u1eeb n\u00e0y (v\u00e0 URL li\u00ean k\u1ebft c\u1ee7a ch\u00fang) v\u00e0o m\u1ed9t n\u1ed9i dung to\u00e0n di\u1ec7n duy nh\u1ea5t k\u1ebft h\u1ee3p v\u1edbi ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean, bao g\u1ed3m c\u00e1c bi\u1ebfn th\u1ec3 c\u1ee7a c\u1ee5m t\u1eeb kh\u00f3a<\/a> ph\u1ea3n \u00e1nh c\u00e1ch con ng\u01b0\u1eddi t\u00ecm ki\u1ebfm v\u00e0 n\u00f3i chuy\u1ec7n.<\/p>\n\n\n\n

\u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 tin t\u1ee9c g\u00ec m\u1edbi \u0111\u1ed1i v\u1edbi nh\u1eefng ai l\u00e0m SEO t\u1ec9nh t\u00e1o, nh\u01b0ng s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a RankBrain l\u00e0m n\u1ed5i b\u1eadt s\u1ef1 kh\u00f4n ngoan c\u1ee7a vi\u1ec7c t\u1eadp trung v\u00e0o t\u1ea5t c\u1ea3 c\u00e1c \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a v\u1edbi n\u1ed9i dung to\u00e0n di\u1ec7n, h\u01a1n l\u00e0 b\u1ebb n\u00f3 ra l\u00e0m nhi\u1ec1u trang \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho c\u00e1c bi\u1ebfn th\u1ec3 kh\u00e1c nhau c\u1ee7a t\u1eeb kh\u00f3a.<\/p>\n\n\n\n

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#3. Nh\u1eefng th\u1ef1c t\u1ebf kh\u00e1c v\u1ec1 RankBrain<\/h2>\n\n\n\n