{"id":6090,"date":"2017-11-05T09:06:32","date_gmt":"2017-11-05T09:06:32","guid":{"rendered":"https:\/\/kiencang.net\/?p=6090"},"modified":"2022-02-11T02:15:25","modified_gmt":"2022-02-10T19:15:25","slug":"google-noi-dung-tuoi-moi","status":"publish","type":"post","link":"https:\/\/kiencang.net\/google-noi-dung-tuoi-moi\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng c\u1ee7a Google &#8211; Ph\u1ea7n 4: n\u1ed9i dung t\u01b0\u01a1i m\u1edbi"},"content":{"rendered":"\n<p><strong>Tu\u1ea7n tr\u01b0\u1edbc, ch\u00fang t\u00f4i \u0111\u0103ng ph\u1ea7n ba trong b\u1ed9 h\u01b0\u1edbng d\u1eabn \u0111\u1ea7y \u0111\u1ee7&nbsp;<a href=\"https:\/\/kiencang.net\/10-yeu-to-xep-hang-tren-google\/\">c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng quan tr\u1ecdng c\u1ee7a Google<\/a>.<\/strong><\/p>\n\n\n\n<p>N\u00f3 t\u1eadp trung v\u00e0o thu\u1eadt ng\u1eef kh\u00e1 m\u01a1 h\u1ed3 l\u00e0 &#8216;<a href=\"https:\/\/kiencang.net\/chat-luong-noi-dung-google\/\">n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng<\/a>&#8216; v\u00e0 c\u00e1c t\u00edn hi\u1ec7u th\u1ef1c t\u1ebf b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p cho Google \u0111\u1ec3 ch\u1ee9ng minh v\u0103n b\u1ea3n tr\u00ean trang web c\u1ee7a b\u1ea1n l\u00e0 \u0111\u00e1ng gi\u00e1.<\/p>\n\n\n\n<p>Tu\u1ea7n n\u00e0y ch\u00fang t\u00f4i ti\u1ebfp t\u1ee5c \u0111\u00e0o s\u00e2u v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 n\u1ed9i dung tr\u00ean trang (<a href=\"https:\/\/kiencang.net\/seo-onpage\/\">onpage<\/a>), v\u1edbi ch\u1ee7 \u0111\u1ec1 l\u00e0 n\u1ed9i dung t\u01b0\u01a1i m\u1edbi (content freshness).<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d70dbf1c3\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d70dbf1c3\"  type=\"checkbox\" id=\"item-6577d70dbf1c3\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/google-noi-dung-tuoi-moi\/#Tuoi_moi\" title=\"T\u01b0\u01a1i m\u1edbi\">T\u01b0\u01a1i m\u1edbi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/google-noi-dung-tuoi-moi\/#1_Su_tuoi_moi_qua_ngay_dang_bai\" title=\"1, S\u1ef1 t\u01b0\u01a1i m\u1edbi qua ng\u00e0y \u0111\u0103ng b\u00e0i\">1, S\u1ef1 t\u01b0\u01a1i m\u1edbi qua ng\u00e0y \u0111\u0103ng b\u00e0i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/google-noi-dung-tuoi-moi\/#2_Muc_do_cap_nhat_noi_dung\" title=\"2, M\u1ee9c \u0111\u1ed9 c\u1eadp nh\u1eadt n\u1ed9i dung\">2, M\u1ee9c \u0111\u1ed9 c\u1eadp nh\u1eadt n\u1ed9i dung<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/google-noi-dung-tuoi-moi\/#3_Su_thay_doi_trong_noi_dung_loi_cua_trang_web_anh_huong_lon_hon_so_voi_cac_khu_vuc_khac\" title=\"3, S\u1ef1 thay \u0111\u1ed5i trong n\u1ed9i dung l\u00f5i c\u1ee7a trang web \u1ea3nh h\u01b0\u1edfng l\u1edbn h\u01a1n so v\u1edbi c\u00e1c khu v\u1ef1c kh\u00e1c\">3, S\u1ef1 thay \u0111\u1ed5i trong n\u1ed9i dung l\u00f5i c\u1ee7a trang web \u1ea3nh h\u01b0\u1edfng l\u1edbn h\u01a1n so v\u1edbi c\u00e1c khu v\u1ef1c kh\u00e1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/google-noi-dung-tuoi-moi\/#4_Muc_do_thay_doi_noi_dung\" title=\"4, M\u1ee9c \u0111\u1ed9 thay \u0111\u1ed5i n\u1ed9i dung\">4, M\u1ee9c \u0111\u1ed9 thay \u0111\u1ed5i n\u1ed9i dung<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kiencang.net\/google-noi-dung-tuoi-moi\/#5_Tao_trang_moi\" title=\"5, T\u1ea1o trang m\u1edbi\">5, T\u1ea1o trang m\u1edbi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kiencang.net\/google-noi-dung-tuoi-moi\/#6_Ty_le_tang_truong_lien_ket_moi_co_the_la_tin_hieu_cho_su_tuoi_moi\" title=\"6, T\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng li\u00ean k\u1ebft m\u1edbi c\u00f3 th\u1ec3 l\u00e0 t\u00edn hi\u1ec7u cho s\u1ef1 t\u01b0\u01a1i m\u1edbi\">6, T\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng li\u00ean k\u1ebft m\u1edbi c\u00f3 th\u1ec3 l\u00e0 t\u00edn hi\u1ec7u cho s\u1ef1 t\u01b0\u01a1i m\u1edbi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/kiencang.net\/google-noi-dung-tuoi-moi\/#7_Cac_lien_ket_tu_nhung_trang_duoc_danh_gia_la_%E2%80%98tuoi_moi_co_the_chuyen_su_tuoi_moi_cho_ban\" title=\"7, C\u00e1c li\u00ean k\u1ebft t\u1eeb nh\u1eefng trang \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 &#8216;t\u01b0\u01a1i m\u1edbi&#8217; c\u00f3 th\u1ec3 chuy\u1ec3n s\u1ef1 t\u01b0\u01a1i m\u1edbi cho b\u1ea1n\">7, C\u00e1c li\u00ean k\u1ebft t\u1eeb nh\u1eefng trang \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 &#8216;t\u01b0\u01a1i m\u1edbi&#8217; c\u00f3 th\u1ec3 chuy\u1ec3n s\u1ef1 t\u01b0\u01a1i m\u1edbi cho b\u1ea1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/kiencang.net\/google-noi-dung-tuoi-moi\/#8_Luu_luong_truy_cap_va_cac_chi_so_tuong_tac_co_the_la_tin_hieu_ve_su_tuoi_moi\" title=\"8, L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 t\u01b0\u01a1ng t\u00e1c c\u00f3 th\u1ec3 l\u00e0 t\u00edn hi\u1ec7u v\u1ec1 s\u1ef1 t\u01b0\u01a1i m\u1edbi\">8, L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 t\u01b0\u01a1ng t\u00e1c c\u00f3 th\u1ec3 l\u00e0 t\u00edn hi\u1ec7u v\u1ec1 s\u1ef1 t\u01b0\u01a1i m\u1edbi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/kiencang.net\/google-noi-dung-tuoi-moi\/#9_Su_thay_doi_trong_van_ban_neo_anchor_text_tro_den_trang_cua_ban_co_the_lam_giam_gia_tri_cua_cac_lien_ket_cu\" title=\"9, S\u1ef1 thay \u0111\u1ed5i trong v\u0103n b\u1ea3n neo (anchor text) tr\u1ecf \u0111\u1ebfn trang c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c li\u00ean k\u1ebft c\u0169\">9, S\u1ef1 thay \u0111\u1ed5i trong v\u0103n b\u1ea3n neo (anchor text) tr\u1ecf \u0111\u1ebfn trang c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c li\u00ean k\u1ebft c\u0169<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/kiencang.net\/google-noi-dung-tuoi-moi\/#10_Cu_hon_thuong_tot_hon\" title=\"10, C\u0169 h\u01a1n th\u01b0\u1eddng t\u1ed1t h\u01a1n\">10, C\u0169 h\u01a1n th\u01b0\u1eddng t\u1ed1t h\u01a1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/kiencang.net\/google-noi-dung-tuoi-moi\/#Google_News\" title=\"Google News\">Google News<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"t\u01b0\u01a1i-m\u1edbi\"><span class=\"ez-toc-section\" id=\"Tuoi_moi\"><\/span>T\u01b0\u01a1i m\u1edbi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u1ee9c \u0111\u1ed9 th\u01b0\u1eddng xuy\u00ean \u0111\u0103ng b\u00e0i tr\u00ean trang web c\u1ee7a b\u1ea1n c\u0169ng l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u d\u00f9ng \u0111\u1ec3 x\u1ebfp h\u1ea1ng. M\u1eb7c d\u00f9 c\u00e1c ki\u1ec3u t\u00ecm ki\u1ebfm kh\u00e1c nhau c\u00f3 nhu c\u1ea7u v\u1ec1 s\u1ef1 t\u01b0\u01a1i m\u1edbi kh\u00e1c nhau.<\/p>\n\n\n\n<p>Google ki\u1ec3m tra n\u1ed9i dung v\u1ec1 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1i m\u1edbi b\u1eb1ng c\u00e1ch theo d\u00f5i c\u00e1c ki\u1ec3u t\u00ecm ki\u1ebfm sau.<\/p>\n\n\n\n<ul><li><strong>C\u00e1c s\u1ef1 ki\u1ec7n g\u1ea7n \u0111\u00e2y ho\u1eb7c ch\u1ee7 \u0111\u1ec1 n\u00f3ng<\/strong>: B\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec b\u1eaft \u0111\u1ea7u tr\u1edf th\u00e0nh xu h\u01b0\u1edbng tr\u00ean web, th\u1ee9 ng\u01b0\u1eddi t\u00ecm ki\u1ebfm mu\u1ed1n l\u00e0 t\u00ecm \u0111\u01b0\u1ee3c th\u00f4ng tin m\u1edbi nh\u1ea5t ngay l\u1eadp t\u1ee9c.<\/li><li><strong>C\u00e1c s\u1ef1 ki\u1ec7n l\u1eb7p l\u1ea1i th\u01b0\u1eddng xuy\u00ean<\/strong>: \u0110\u00e2y l\u00e0 nh\u1eefng s\u1ef1 ki\u1ec7n di\u1ec5n ra th\u01b0\u1eddng xuy\u00ean, nh\u01b0 c\u00e1c h\u1ed9i th\u1ea3o th\u01b0\u1eddng ni\u00ean ho\u1eb7c b\u1ea7u c\u1eed t\u1ed5ng th\u1ed1ng, n\u1ebfu kh\u00f4ng c\u00f3 y\u00eau c\u1ea7u \u0111\u1eb7c bi\u1ec7t, b\u1ea1n c\u00f3 l\u1ebd mong mu\u1ed1n th\u1ea5y th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 s\u1ef1 ki\u1ec7n, ch\u1ee9 kh\u00f4ng ph\u1ea3i \u0111i\u1ec1u g\u00ec \u0111\u00f3 t\u1eeb nhi\u1ec1u n\u0103m tr\u01b0\u1edbc \u0111\u00e2y.<\/li><li><strong>T\u1ea7n s\u1ed1 c\u1eadp nh\u1eadt<\/strong>: \u0110\u00e2y l\u00e0 nh\u1eefng t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 m\u1ee9c \u0111\u1ed9 thay \u0111\u1ed5i, nh\u01b0ng n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ef1 ki\u1ec7n x\u1ea3y ra g\u1ea7n \u0111\u00e2y ho\u1eb7c th\u01b0\u1eddng xuy\u00ean. Th\u00ed d\u1ee5 nh\u01b0 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm t\u1ea7n s\u1ed1 c\u1eadp nh\u1eadt s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u xe h\u01a1i.<\/li><\/ul>\n\n\n\n<p>Sau \u0111\u00f3 Google s\u1ebd ki\u1ec3m tra m\u1ee9c \u0111\u1ed9 t\u0103ng \u0111\u1ed9t bi\u1ebfn (spikes) <a href=\"https:\/\/kiencang.net\/khoi-luong-tim-kiem-cua-tu-khoa\/\">kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm<\/a>, v\u00e0 xem li\u1ec7u r\u1eb1ng c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n tin t\u1ee9c v\u00e0 blogs c\u00f3 b\u1eaft \u0111\u1ea7u vi\u1ebft v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y c\u0169ng nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn n\u00f3 hay kh\u00f4ng.<\/p>\n\n\n\n<p>N\u1ebfu n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd \u0111\u1ec3 \u0111\u00f3n \u0111\u1ea7u xu h\u01b0\u1edbng, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y s\u1ef1 th\u0103ng h\u1ea1ng l\u1ea7n \u0111\u1ea7u ti\u00ean trong b\u1ed1i c\u1ea3nh, ho\u1eb7c h\u00e3y c\u1eadp nh\u1eadt n\u1ed9i dung c\u1ee7a b\u1ea1n th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 duy tr\u00ec \u0111\u1ed9 t\u01b0\u01a1i m\u1edbi.<\/p>\n\n\n\n<p>Moz m\u1edbi \u0111\u00e2y v\u1eeba xem x\u00e9t li\u1ec7u r\u1eb1ng n\u1ed9i dung t\u01b0\u01a1i m\u1edbi c\u00f3 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng v\u00e0 \u0111\u00e3 \u0111i s\u00e2u v\u00e0o chi ti\u1ebft th\u00eam n\u1eefa trong t\u1ea5t c\u1ea3 c\u00e1c c\u00e1ch c\u00f3 th\u1ec3 m\u00e0 Google d\u00f9ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh n\u1ed9i dung t\u01b0\u01a1i m\u1edbi. Nh\u1eefng ph\u00e1t hi\u1ec7n d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec1u tr\u00edch d\u1eabn t\u1eeb nghi\u00ean c\u1ee9u \u0111\u00f3 c\u1ee7a Moz &#8211; \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi t\u00e1c gi\u1ea3 Cyrus Shepard.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-s\u1ef1-t\u01b0\u01a1i-m\u1edbi-qua-ngay-dang-bai\"><span class=\"ez-toc-section\" id=\"1_Su_tuoi_moi_qua_ngay_dang_bai\"><\/span>1, S\u1ef1 t\u01b0\u01a1i m\u1edbi qua ng\u00e0y \u0111\u0103ng b\u00e0i<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u1ed9t trang web c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c ngay l\u1eadp t\u1ee9c ch\u1ec9 s\u1ed1 t\u01b0\u01a1i m\u1edbi d\u1ef1a tr\u00ean ng\u00e0y \u0111\u0103ng b\u00e0i, c\u00e1i s\u1ebd ph\u00e2n r\u00e3 qua th\u1eddi gian khi n\u1ed9i dung c\u0169 d\u1ea7n.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-m\u1ee9c-d\u1ed9-c\u1eadp-nh\u1eadt-n\u1ed9i-dung\"><span class=\"ez-toc-section\" id=\"2_Muc_do_cap_nhat_noi_dung\"><\/span>2, M\u1ee9c \u0111\u1ed9 c\u1eadp nh\u1eadt n\u1ed9i dung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google \u0111o \u0111i\u1ec3m s\u1ed1 &#8216;n\u1ed9i dung t\u01b0\u01a1i m\u1edbi&#8217; qua vi\u1ec7c c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean theo m\u1ed9t c\u00e1ch kh\u00e1c v\u1edbi b\u00e0i vi\u1ebft tin t\u1ee9c kh\u00f4ng c\u00f3 s\u1ef1 thay \u0111\u1ed5i.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-s\u1ef1-thay-d\u1ed5i-trong-n\u1ed9i-dung-loi-c\u1ee7a-trang-web-\u1ea3nh-h\u01b0\u1edfng-l\u1edbn-h\u01a1n-so-v\u1edbi-cac-khu-v\u1ef1c-khac\"><span class=\"ez-toc-section\" id=\"3_Su_thay_doi_trong_noi_dung_loi_cua_trang_web_anh_huong_lon_hon_so_voi_cac_khu_vuc_khac\"><\/span>3, S\u1ef1 thay \u0111\u1ed5i trong n\u1ed9i dung l\u00f5i c\u1ee7a trang web \u1ea3nh h\u01b0\u1edfng l\u1edbn h\u01a1n so v\u1edbi c\u00e1c khu v\u1ef1c kh\u00e1c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>S\u1ef1 thay \u0111\u1ed5i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong ph\u1ea7n ch\u00ednh c\u1ee7a b\u00e0i vi\u1ebft quan tr\u1ecdng h\u01a1n nhi\u1ec1u so v\u1edbi c\u00e1c khu v\u1ef1c kh\u00e1c nh\u01b0 JavaScript, c\u00e1c b\u00ecnh lu\u1eadn, thanh \u0111i\u1ec1u h\u01b0\u1edbng, v\u00e2n v\u00e2n.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-m\u1ee9c-d\u1ed9-thay-d\u1ed5i-n\u1ed9i-dung\"><span class=\"ez-toc-section\" id=\"4_Muc_do_thay_doi_noi_dung\"><\/span>4, M\u1ee9c \u0111\u1ed9 thay \u0111\u1ed5i n\u1ed9i dung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>N\u1ed9i dung m\u00e0 thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean \u0111\u01b0\u1ee3c \u0111o kh\u00e1c v\u1edbi n\u1ed9i dung ch\u1ec9 thay \u0111\u1ed5i v\u00e0i n\u0103m m\u1ed9t l\u1ea7n.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-t\u1ea1o-trang-m\u1edbi\"><span class=\"ez-toc-section\" id=\"5_Tao_trang_moi\"><\/span>5, T\u1ea1o trang m\u1edbi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u00e1c trang web ho\u1eb7c blog xu\u1ea5t b\u1ea3n n\u1ed9i dung m\u1edbi th\u01b0\u1eddng xuy\u00ean h\u01a1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c \u0111i\u1ec3m s\u1ed1 t\u01b0\u01a1i m\u1edbi cao h\u01a1n so v\u1edbi c\u00e1c trang ch\u1ec9 xu\u1ea5t b\u1ea3n m\u1ed9t v\u00e0i l\u1ea7n sau m\u1ed9t kho\u1ea3ng th\u1eddi gian.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-t\u1ef7-l\u1ec7-tang-tr\u01b0\u1edfng-lien-k\u1ebft-m\u1edbi-co-th\u1ec3-la-tin-hi\u1ec7u-cho-s\u1ef1-t\u01b0\u01a1i-m\u1edbi\"><span class=\"ez-toc-section\" id=\"6_Ty_le_tang_truong_lien_ket_moi_co_the_la_tin_hieu_cho_su_tuoi_moi\"><\/span>6, T\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng li\u00ean k\u1ebft m\u1edbi c\u00f3 th\u1ec3 l\u00e0 t\u00edn hi\u1ec7u cho s\u1ef1 t\u01b0\u01a1i m\u1edbi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>N\u1ebfu m\u1ed9t trang web \u0111\u01b0\u1ee3c quan s\u00e1t th\u1ea5y c\u00f3 s\u1ef1 gia t\u0103ng s\u1ed1 l\u01b0\u1ee3ng <a href=\"https:\/\/kiencang.net\/xay-dung-lien-ket\/\">c\u00e1c trang web b\u00ean ngo\u00e0i li\u00ean k\u1ebft t\u1edbi<\/a> n\u00f3, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u li\u00ean quan cho Google \u0111\u1ec3 \u00fd.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-cac-lien-k\u1ebft-t\u1eeb-nh\u1eefng-trang-d\u01b0\u1ee3c-danh-gia-la-t\u01b0\u01a1i-m\u1edbi-co-th\u1ec3-chuy\u1ec3n-s\u1ef1-t\u01b0\u01a1i-m\u1edbi-cho-b\u1ea1n\"><span class=\"ez-toc-section\" id=\"7_Cac_lien_ket_tu_nhung_trang_duoc_danh_gia_la_%E2%80%98tuoi_moi_co_the_chuyen_su_tuoi_moi_cho_ban\"><\/span>7, C\u00e1c li\u00ean k\u1ebft t\u1eeb nh\u1eefng trang \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 &#8216;t\u01b0\u01a1i m\u1edbi&#8217; c\u00f3 th\u1ec3 chuy\u1ec3n s\u1ef1 t\u01b0\u01a1i m\u1edbi cho b\u1ea1n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u00e1c li\u00ean k\u1ebft t\u1eeb nh\u1eefng trang \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh c\u00f3 \u0111i\u1ec3m s\u1ed1 t\u01b0\u01a1i m\u1edbi cao c\u00f3 th\u1ec3 l\u00e0m t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1i m\u1edbi c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8-l\u01b0u-l\u01b0\u1ee3ng-truy-c\u1eadp-va-cac-ch\u1ec9-s\u1ed1-t\u01b0\u01a1ng-tac-co-th\u1ec3-la-tin-hi\u1ec7u-v\u1ec1-s\u1ef1-t\u01b0\u01a1i-m\u1edbi\"><span class=\"ez-toc-section\" id=\"8_Luu_luong_truy_cap_va_cac_chi_so_tuong_tac_co_the_la_tin_hieu_ve_su_tuoi_moi\"><\/span>8, L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 t\u01b0\u01a1ng t\u00e1c c\u00f3 th\u1ec3 l\u00e0 t\u00edn hi\u1ec7u v\u1ec1 s\u1ef1 t\u01b0\u01a1i m\u1edbi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u00e1c h\u00e0nh vi t\u01b0\u01a1ng t\u00e1c ti\u00eau chu\u1ea9n tr\u00ean trang k\u1ebft qu\u1ea3 SERP nh\u01b0 click v\u00e0o trang v\u00e0 th\u1eddi gian tr\u00ean trang c\u00f3 th\u1ec3 l\u00e0 d\u1ea5u ch\u1ec9 cho s\u1ef1 t\u01b0\u01a1i m\u1edbi v\u00e0 m\u1ee9c \u0111\u1ed9 li\u00ean quan.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"9-s\u1ef1-thay-d\u1ed5i-trong-van-b\u1ea3n-neo-anchor-text-tr\u1ecf-d\u1ebfn-trang-c\u1ee7a-b\u1ea1n-co-th\u1ec3-lam-gi\u1ea3m-gia-tr\u1ecb-c\u1ee7a-cac-lien-k\u1ebft-cu\"><span class=\"ez-toc-section\" id=\"9_Su_thay_doi_trong_van_ban_neo_anchor_text_tro_den_trang_cua_ban_co_the_lam_giam_gia_tri_cua_cac_lien_ket_cu\"><\/span>9, S\u1ef1 thay \u0111\u1ed5i trong v\u0103n b\u1ea3n neo (anchor text) tr\u1ecf \u0111\u1ebfn trang c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c li\u00ean k\u1ebft c\u0169<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>N\u1ebfu trang web c\u1ee7a b\u1ea1n ho\u1eb7c m\u1ed9t b\u00e0i vi\u1ebft n\u00e0o \u0111\u00f3 tr\u00ean trang \u0111\u1ed9t ng\u1ed9t ho\u1eb7c d\u1ea7n d\u1ea7n thay \u0111\u1ed5i t\u1eadp trung qua th\u1eddi gian, th\u00ec <a href=\"https:\/\/kiencang.net\/van-ban-neo\/\">v\u0103n b\u1ea3n neo<\/a> tr\u1ecf t\u1edbi b\u1ea1n s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng thay \u0111\u1ed5i sang ch\u1ee7 \u0111\u1ec1 kh\u00e1c.<\/p>\n\n\n\n<p>Sau \u0111\u00f3, Google c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh l\u00e0 trang c\u1ee7a b\u1ea1n \u0111\u00e3 thay \u0111\u1ed5i qu\u00e1 nhi\u1ec1u \u0111\u1ebfn m\u1ee9c m\u00e0 v\u0103n b\u1ea3n neo c\u0169 kh\u00f4ng c\u00f2n t\u01b0\u01a1i m\u1edbi n\u1eefa v\u00e0 gi\u1ea3m gi\u00e1 tr\u1ecb c\u00e1c li\u00ean k\u1ebft c\u0169 n\u00e0y.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"10-cu-h\u01a1n-th\u01b0\u1eddng-t\u1ed1t-h\u01a1n\"><span class=\"ez-toc-section\" id=\"10_Cu_hon_thuong_tot_hon\"><\/span>10, C\u0169 h\u01a1n th\u01b0\u1eddng t\u1ed1t h\u01a1n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>K\u1ebft qu\u1ea3 m\u1edbi nh\u1ea5t kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng t\u1ed1t nh\u1ea5t. V\u1edbi c\u00e1c ch\u1ee7 \u0111\u1ec1 c\u0169, \u00edt mang t\u00ednh tin t\u1ee9c-th\u1eddi s\u1ef1 (news-worthy), nh\u01b0ng \u0111\u01b0\u1ee3c vi\u1ebft chuy\u00ean s\u00e2u (in-depth), c\u00f3 th\u1ea9m quy\u1ec1n d\u00f9 c\u00e1ch \u0111\u00e2y \u0111\u00e3 l\u00e2u v\u1eabn c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao nh\u1ea5t.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"google-news\"><span class=\"ez-toc-section\" id=\"Google_News\"><\/span><strong>Google News<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>11,<\/strong> T\u1ea5t nhi\u00ean b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng Google nh\u1eadn ra l\u00e0 n\u1ed9i dung c\u1ee7a b\u1ea1n t\u01b0\u01a1i m\u1edbi, v\u00e0 c\u00f3 th\u1ec3 ngay l\u1eadp t\u1ee9c \u0111\u01b0a b\u1ea1n v\u00e0o v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean tr\u00ean SERP c\u1ee7a khu v\u1ef1c Tin t\u1ee9c (ho\u1eb7c Top Stories tr\u00ean di \u0111\u1ed9ng), n\u1ebfu b\u1ea1n <strong>g\u1eedi th\u00e0nh c\u00f4ng ho\u00e0n to\u00e0n trang c\u1ee7a b\u1ea1n cho Google News.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/google-new-search-engine-watch.png\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"337\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/google-new-search-engine-watch.png\" alt=\"Google News Search Engine Watch\" class=\"wp-image-6094\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/google-new-search-engine-watch.png 600w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/google-new-search-engine-watch-300x169.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/google-new-search-engine-watch-585x329.png 585w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/figure><\/div>\n\n\n\n<p><em>(D\u1ecbch t\u1eeb b\u00e0i vi\u1ebft Guide to Google ranking factors &#8211; Part 4: content freshness &#8211; T\u00e1c gi\u1ea3: Christopher Ratcliff &#8211; Website: Search Engine Watch)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tu\u1ea7n tr\u01b0\u1edbc, ch\u00fang t\u00f4i \u0111\u0103ng ph\u1ea7n ba trong b\u1ed9 h\u01b0\u1edbng d\u1eabn \u0111\u1ea7y \u0111\u1ee7&nbsp;c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng quan tr\u1ecdng c\u1ee7a Google. N\u00f3 t\u1eadp trung v\u00e0o thu\u1eadt ng\u1eef kh\u00e1 m\u01a1 h\u1ed3 l\u00e0 &#8216;n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng&#8216; v\u00e0 c\u00e1c t\u00edn hi\u1ec7u th\u1ef1c t\u1ebf b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p cho Google \u0111\u1ec3 ch\u1ee9ng minh v\u0103n b\u1ea3n tr\u00ean trang &hellip;<\/p>\n","protected":false},"author":1,"featured_media":6096,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>H\u01b0\u1edbng d\u1eabn v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng c\u1ee7a Google - Ph\u1ea7n 4: n\u1ed9i dung t\u01b0\u01a1i m\u1edbi &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/google-noi-dung-tuoi-moi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H\u01b0\u1edbng d\u1eabn v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng c\u1ee7a Google - Ph\u1ea7n 4: n\u1ed9i dung t\u01b0\u01a1i m\u1edbi &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"Tu\u1ea7n tr\u01b0\u1edbc, ch\u00fang t\u00f4i \u0111\u0103ng ph\u1ea7n ba trong b\u1ed9 h\u01b0\u1edbng d\u1eabn \u0111\u1ea7y \u0111\u1ee7&nbsp;c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng quan tr\u1ecdng c\u1ee7a Google. 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