{"id":6069,"date":"2017-11-04T10:20:31","date_gmt":"2017-11-04T10:20:31","guid":{"rendered":"https:\/\/kiencang.net\/?p=6069"},"modified":"2022-02-11T02:13:11","modified_gmt":"2022-02-10T19:13:11","slug":"google-phan-2-tu-khoa","status":"publish","type":"post","link":"https:\/\/kiencang.net\/google-phan-2-tu-khoa\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng c\u1ee7a Google &#8211; Ph\u1ea7n 2: t\u1eeb kh\u00f3a"},"content":{"rendered":"\n<p>Tu\u1ea7n tr\u01b0\u1edbc, ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u0103ng ph\u1ea7n \u0111\u1ea7u ti\u00ean trong b\u1ed9 h\u01b0\u1edbng d\u1eabn \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 <a href=\"https:\/\/kiencang.net\/10-yeu-to-xep-hang-tren-google\/\">c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng quan tr\u1ecdng nh\u1ea5t c\u1ee7a Google<\/a>.<\/p>\n\n\n\n<p>N\u00f3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn <a href=\"https:\/\/kiencang.net\/cac-yeu-to-on-page\/\">c\u00e1c y\u1ebfu t\u1ed1 onpage<\/a> nh\u01b0 <a href=\"https:\/\/kiencang.net\/the-tieu-de-seo\/\">th\u1ebb ti\u00eau \u0111\u1ec1<\/a>, <a href=\"https:\/\/kiencang.net\/the-h1-h6-html\/\" target=\"_blank\" rel=\"noreferrer noopener\">th\u1ebb H1<\/a> v\u00e0 <a href=\"https:\/\/kiencang.net\/the-meta-description\/\">th\u1ebb m\u00f4 t\u1ea3 meta description<\/a>.<\/p>\n\n\n\n<p>Tu\u1ea7n n\u00e0y, ch\u00fang t\u00f4i ti\u1ebfp t\u1ee5c \u0111\u00e0o s\u00e2u v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 onpage, v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a tr\u00ean trang n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d70d96b84\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d70d96b84\"  type=\"checkbox\" id=\"item-6577d70d96b84\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/google-phan-2-tu-khoa\/#Tu_khoa\" title=\"T\u1eeb kh\u00f3a\">T\u1eeb kh\u00f3a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/google-phan-2-tu-khoa\/#Trang_noi_dung\" title=\"Trang n\u1ed9i dung\">Trang n\u1ed9i dung<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/google-phan-2-tu-khoa\/#Lap_Chi_Muc_Ngu_Nghia_Tiem_An_LSI_Latent_Semantic_Indexing\" title=\"L\u1eadp Ch\u1ec9 M\u1ee5c Ng\u1eef Ngh\u0129a Ti\u1ec1m \u1ea8n (LSI \/ Latent Semantic Indexing)\">L\u1eadp Ch\u1ec9 M\u1ee5c Ng\u1eef Ngh\u0129a Ti\u1ec1m \u1ea8n (LSI \/ Latent Semantic Indexing)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/google-phan-2-tu-khoa\/#Tu_khoa_trong_URL\" title=\"T\u1eeb kh\u00f3a trong URL\">T\u1eeb kh\u00f3a trong URL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/google-phan-2-tu-khoa\/#Tuong_lai_cua_tu_khoa\" title=\"T\u01b0\u01a1ng lai c\u1ee7a t\u1eeb kh\u00f3a\">T\u01b0\u01a1ng lai c\u1ee7a t\u1eeb kh\u00f3a<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"t\u1eeb-khoa\"><span class=\"ez-toc-section\" id=\"Tu_khoa\"><\/span>T\u1eeb kh\u00f3a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trong b\u00e0i vi\u1ebft tr\u01b0\u1edbc, ch\u00fang t\u00f4i \u0111\u00e3 n\u00f3i \u0111\u1ebfn chuy\u1ec7n b\u1ea5t c\u1ee9 t\u1eeb kh\u00f3a n\u00e0o b\u1ea1n mu\u1ed1n th\u0103ng h\u1ea1ng c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u1eb7t trong th\u1ebb ti\u00eau \u0111\u1ec1, v\u00e0 c\u00e0ng b\u1eaft \u0111\u1ea7u s\u1edbm \u1edf \u0111\u1ea7u ti\u00eau \u0111\u1ec1 th\u00ec c\u00e0ng t\u1ed1t. C\u00e1c t\u1eeb kh\u00f3a c\u0169ng ph\u1ea3i xu\u1ea5t hi\u1ec7n b\u00ean trong c\u1ea3 th\u1ebb H1 v\u00e0 th\u1ebb meta description n\u1eefa.<\/p>\n\n\n\n<p>Nh\u01b0ng c\u00f2n nh\u1eefng ch\u1ed7 n\u00e0o kh\u00e1c m\u00e0 t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n c\u1ea7n xu\u1ea5t hi\u1ec7n, m\u1ee9c \u0111\u1ed9 ra sao v\u00e0 trong ki\u1ec3u d\u1ea1ng n\u00e0o?<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"trang-n\u1ed9i-dung\"><span class=\"ez-toc-section\" id=\"Trang_noi_dung\"><\/span>Trang n\u1ed9i dung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>1,<\/strong> \u0110\u1ea3m b\u1ea3o r\u1eb1ng t\u1eeb kh\u00f3a ho\u1eb7c c\u1ee5m t\u1eeb c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n trong 100 t\u1eeb \u0111\u1ea7u ti\u00ean c\u1ee7a trang, c\u00f2n t\u1ed1t nh\u1ea5t l\u00e0 \u1edf trong c\u00e2u \u0111\u1ea7u ti\u00ean. \u0110i\u1ec1u n\u00e0y quan tr\u1ecdng h\u01a1n so v\u1edbi t\u1ea7n s\u1ed1 c\u1ee7a t\u1eeb kh\u00f3a.<\/p>\n\n\n\n<p><strong>2,<\/strong> Nh\u01b0 Jayson DeMers n\u00f3i trong b\u00e0i vi\u1ebft c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 t\u1eeb kh\u00f3a li\u00ean quan, v\u1ecb tr\u00ed c\u1ee7a t\u1eeb kh\u00f3a quan tr\u1ecdng h\u01a1n nhi\u1ec1u so v\u1edbi t\u1ea7n s\u1ed1 xu\u1ea5t hi\u1ec7n c\u1ee7a n\u00f3.<\/p>\n\n\n\n<p>\u0110\u1eb7t c\u1ee5m t\u1eeb &#8220;v\u00e1y c\u01b0\u1edbi gi\u00e1 r\u1ebb&#8221; m\u1ed9t l\u1ea7n trong th\u1ebb ti\u00eau \u0111\u1ec1 v\u00e0 m\u1ed9t l\u1ea7n trong ph\u1ea7n \u0111\u1ea7u quan tr\u1ecdng h\u01a1n nhi\u1ec1u vi\u1ec7c nh\u1ed3i nh\u00e9t n\u00f3 n\u0103m l\u1ea7n trong ph\u1ea7n th\u00e2n n\u1ed9i dung.<\/p>\n\n\n\n<p><strong>3,<\/strong> D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch c\u00e1c t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c \u01b0u ti\u00ean theo th\u1ee9 t\u1ef1 d\u00e0nh cho Google<\/p>\n\n\n\n<ul><li>Th\u00f4ng tin meta v\u00e0 \u0111o\u1ea1n \u0111\u1ea7u;<\/li><li>Ph\u1ea7n th\u00e2n n\u1ed9i dung;<\/li><li>L\u1ec1 ph\u1ea3i (ho\u1eb7c tr\u00e1i) v\u00e0 ch\u00e2n trang.<\/li><\/ul>\n\n\n\n<p><strong>4,<\/strong> T\u1eeb kh\u00f3a ho\u1eb7c c\u1ee5m t\u1eeb c\u1ee7a b\u1ea1n ph\u1ea3i c\u00f3 t\u1ea7n s\u1ed1 s\u1eed d\u1ee5ng cao nh\u1ea5t trong ph\u1ea7n th\u00e2n n\u1ed9i dung c\u1ee7a b\u1ea5t k\u1ef3 trang web n\u00e0o. C\u00e1i n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 m\u1eadt \u0111\u1ed9 t\u1eeb kh\u00f3a. D\u1ea7u v\u1eady b\u1ea1n kh\u00f4ng n\u00ean l\u1ea1m d\u1ee5ng t\u00edn hi\u1ec7u n\u00e0y &#8211; n\u1ebfu b\u1ea1n nh\u1ed3i nh\u00e9t b\u00e0i vi\u1ebft v\u1edbi t\u1eeb kh\u00f3a th\u00ec n\u1ed9i dung c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng d\u1ec5 \u0111\u1ecdc v\u00e0 Google c\u00f3 kh\u1ea3 n\u0103ng ph\u1ea1t b\u1ea1n v\u00ec h\u00e0nh vi vi\u1ebft kh\u00f4ng d\u00e0nh cho ng\u01b0\u1eddi \u0111\u1ecdc n\u00e0y.<\/p>\n\n\n\n<p><strong>5,<\/strong> T\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n ph\u1ea3i li\u00ean quan ho\u00e0n to\u00e0n v\u1edbi ch\u1ee7 \u0111\u1ec1 m\u00e0 b\u1ea1n vi\u1ebft tr\u00ean trang web.<\/p>\n\n\n\n<p><strong>6,<\/strong> T\u1eeb kh\u00f3a m\u00e0 b\u1ea1n mu\u1ed1n t\u1eadp trung ph\u1ea3i xu\u1ea5t hi\u1ec7n trong th\u1ebb ti\u00eau \u0111\u1ec1, th\u1ebb H1, th\u1ebb m\u00f4 t\u1ea3 meta description, v\u0103n b\u1ea3n b\u00e0i vi\u1ebft v\u00e0 c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan c\u0169ng ph\u1ea3i xu\u1ea5t hi\u1ec7n trong n\u1ed9i dung v\u00e0 th\u1ebb h2.<\/p>\n\n\n\n<p><strong>7,<\/strong> H\u00e3y ch\u1eafc ch\u1eafn l\u00e0 c\u1ee5m t\u1eeb kh\u00f3a kh\u1edbp ch\u00ednh x\u00e1c v\u1edbi nh\u1eefng g\u00ec ng\u01b0\u1eddi d\u00f9ng s\u1ebd g\u00f5 tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm. Ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean trong t\u00ecm ki\u1ebfm ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n, \u0111\u1eb7c bi\u1ec7t v\u1edbi s\u1ef1 gia t\u0103ng t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i v\u00e0 khi Google hi\u1ec3u t\u1ed1t h\u01a1n c\u00e1c truy v\u1ea5n s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, n\u1ebfu b\u1ea1n mu\u1ed1n th\u0103ng h\u1ea1ng cho t\u1eeb kh\u00f3a &#8220;c\u00e1ch n\u1ea5u m\u00f3n chay \u0111\u01a1n gi\u1ea3n m\u00e0 ngon&#8221; h\u00e3y \u0111\u1ea3m b\u1ea3o n\u00f3 \u0111\u01b0\u1ee3c vi\u1ebft ch\u00ednh x\u00e1c nh\u01b0 v\u1eady trong c\u1ea3 ti\u00eau \u0111\u1ec1 ho\u1eb7c th\u1ebb H2.<\/p>\n\n\n\n<p><strong>8,<\/strong> H\u00e3y c\u1ea9n tr\u1ecdng \u0111\u1eebng t\u1eadp trung qu\u00e1 m\u1ee9c v\u00e0o duy nh\u1ea5t m\u1ed9t c\u1ee5m t\u1eeb kh\u00f3a n\u1ebfu kh\u00f4ng trang c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 cho c\u1ea3m gi\u00e1c l\u1eb7p l\u1ea1i v\u00e0 ph\u1ea3i nh\u1eadn h\u00ecnh ph\u1ea1t.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"l\u1eadp-ch\u1ec9-m\u1ee5c-ng\u1eef-nghia-ti\u1ec1m-\u1ea9n-lsi-latent-semantic-indexing\"><span class=\"ez-toc-section\" id=\"Lap_Chi_Muc_Ngu_Nghia_Tiem_An_LSI_Latent_Semantic_Indexing\"><\/span>L\u1eadp Ch\u1ec9 M\u1ee5c Ng\u1eef Ngh\u0129a Ti\u1ec1m \u1ea8n (LSI \/ Latent Semantic Indexing)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>K\u1ec3 t\u1eeb khi c\u00f3 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a <a href=\"https:\/\/kiencang.net\/google-panda\/\">Panda<\/a> v\u00e0 <a href=\"https:\/\/kiencang.net\/google-hummingbird\/\">Hummingbird<\/a>, LSI tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n trong SEO v\u00e0 n\u00f3 \u0111\u01b0\u1ee3c d\u00f9ng b\u1edfi Google \u0111\u1ec3 ph\u00e2n bi\u1ec7t gi\u1eefa b\u00e0i vi\u1ebft &#8220;nh\u1ed3i nh\u00e9t t\u1eeb kh\u00f3a&#8221; v\u00e0 n\u1ed9i dung li\u00ean quan th\u1ef1c s\u1ef1.<\/p>\n\n\n\n<p>Nh\u01b0 c\u1ed9ng s\u1ef1 c\u1ee7a ch\u00fang t\u00f4i Nikolay Stoyanov t\u1eebng n\u00f3i, <a href=\"https:\/\/kiencang.net\/tu-khoa-lsi-la-gi\/\">t\u1eeb kh\u00f3a LSI<\/a> ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 nh\u1eefng t\u1eeb kh\u00f3a li\u00ean quan ch\u1eb7t ch\u1ebd ho\u1eb7c c\u1ee5m t\u1eeb c\u00f3 ng\u1eef ngh\u0129a li\u00ean quan t\u1edbi nhau.<\/p>\n\n\n\n<p>Nh\u01b0ng n\u00f3 kh\u00f4ng ch\u1ec9 c\u00f3 h\u00e0m \u00fd l\u00e0 t\u1eeb \u0111\u1ed3ng ngh\u0129a m\u00e0 th\u00f4i. C\u00e1c t\u1eeb LSI &#8220;r\u1ea5t g\u1ea7n nhau nh\u01b0ng kh\u00f4ng ph\u1ea3i t\u1eeb \u0111\u1ed3ng ngh\u0129a tr\u1ef1c ti\u1ebfp.&#8221;<\/p>\n\n\n\n<p>S\u1eed d\u1ee5ng v\u00ed d\u1ee5 c\u1ee7a Nikolay, n\u1ebfu b\u1ea1n vi\u1ebft v\u1ec1 &#8216;\u00f4 t\u00f4&#8217; b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 kh\u1ea3 n\u0103ng vi\u1ebft v\u1ec1 ph\u01b0\u01a1ng ti\u1ec7n \u0111i l\u1ea1i, m\u1ed9t b\u1ed9 phim c\u1ee7a h\u00e3ng Pixar (V\u01b0\u01a1ng qu\u1ed1c xe h\u01a1i) ho\u1eb7c ban nh\u1ea1c. Tuy nhi\u00ean Google s\u1ebd qu\u00e9t trang c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u00ecm ra c\u00e1c thu\u1eadt ng\u1eef li\u00ean quan ch\u1eb7t ch\u1ebd nh\u1eb1m x\u00e1c \u0111\u1ecbnh ch\u1ee7 \u0111\u1ec1 th\u1ef1c s\u1ef1 cho n\u1ed9i dung c\u1ee7a b\u1ea1n &#8211; \u0111\u1ea5y l\u00e0 nh\u1eefng t\u1eeb kh\u00f3a LSI.<\/p>\n\n\n\n<p><strong>9,<\/strong> Kh\u00e1m ph\u00e1 c\u00e1c t\u1eeb kh\u00f3a LSI c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n s\u1eed d\u1ee5ng ch\u00fang kh\u1eafp b\u00e0i vi\u1ebft. \u0110\u1eb7c bi\u1ec7t l\u00e0:<\/p>\n\n\n\n<ul><li>\u0110o\u1ea1n \u0111\u1ea7u ti\u00ean c\u1ee7a v\u0103n b\u1ea3n<\/li><li>Ph\u1ea7n th\u00e2n ch\u00ednh c\u1ee7a v\u0103n b\u1ea3n<\/li><li>C\u00e1c v\u0103n b\u1ea3n d\u1ea1ng li\u00ean k\u1ebft<\/li><li>\u0110o\u1ea1n cu\u1ed1i c\u00f9ng c\u1ee7a v\u0103n b\u1ea3n<\/li><\/ul>\n\n\n\n<p><strong>10,<\/strong>&nbsp;S\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a LSI tr\u00ean kh\u1eafp c\u00e1c d\u1eef li\u1ec7u meta trong trang c\u1ee7a b\u1ea1n. \u0110\u00e2y l\u00e0 nh\u1eefng ch\u1ed7 m\u00e0 Nikilay khuy\u00ean m\u1ecdi ng\u01b0\u1eddi \u0111\u1eb7t ch\u00fang:<\/p>\n\n\n\n<ul><li>Ti\u00eau \u0111\u1ec1<\/li><li>Th\u1ebb H1 v\u00e0 H2<\/li><li>\u0110\u1ecba ch\u1ec9 URL<\/li><li>Th\u1ebb m\u00f4 t\u1ea3 meta description<\/li><li>V\u0103n b\u1ea3n ALT c\u1ee7a \u1ea3nh (<a href=\"https:\/\/kiencang.net\/seo-anh\/\">xem th\u00eam v\u1ec1 c\u00e1ch SEO \u1ea3nh \u1edf \u0111\u00e2y<\/a>)<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"t\u1eeb-khoa-trong-url\"><span class=\"ez-toc-section\" id=\"Tu_khoa_trong_URL\"><\/span>T\u1eeb kh\u00f3a trong URL<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Vi\u1ec7c c\u00f3 c\u00e1c t\u1eeb kh\u00f3a trong \u0111\u1ecba ch\u1ec9 URL c\u00f3 \u0111em l\u1ea1i l\u1ee3i \u00edch th\u0103ng h\u1ea1ng t\u00ecm ki\u1ebfm hay kh\u00f4ng? Ch\u1ee7 \u0111\u1ec1 n\u00e0y th\u01b0\u1eddng g\u00e2y tranh c\u00e3i l\u00ean tranh c\u00e3i xu\u1ed1ng trong su\u1ed1t nhi\u1ec1u n\u0103m, c\u1ea3 Matt Cutts c\u1ee7a Google v\u00e0 John Mueller \u0111\u1ec1u \u0111\u00e3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi n\u00e0y v\u00e0o c\u00e1c th\u1eddi \u0111i\u1ec3m kh\u00e1c nhau.<\/p>\n\n\n\n<p>C\u00f3 s\u1ef1 \u0111\u1ed3ng thu\u1eadn r\u1eb1ng ch\u00fang l\u00e0 y\u1ebfu t\u1ed1 th\u0103ng h\u1ea1ng, m\u1eb7c d\u00f9 ch\u1ec9 nh\u1ecf th\u00f4i &#8211; nh\u01b0ng nh\u1ecf th\u00ec v\u1eabn c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t trong m\u1ed9t th\u1ebf gi\u1edbi r\u1ed9ng l\u1edbn.<\/p>\n\n\n\n<p>Ph\u00f3 ban bi\u00ean t\u1eadp c\u1ee7a Search Engine Watch l\u00e0 Rebecca Sentance \u0111\u00e3 ki\u1ec3m tra ch\u1ee7 \u0111\u1ec1 n\u00e0y chi ti\u1ebft h\u01a1n khi c\u00f4 ph\u00e2n t\u00edch c\u00e1c k\u1ebft qu\u1ea3 t\u1eeb nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi Higher Visibility v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a trong URL \u1edf c\u00e1c ng\u00e0nh ngh\u1ec1 kh\u00e1c nhau, v\u00e0 \u1ea3nh h\u01b0\u1edfng c\u1ee7a n\u00f3 nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"t\u01b0\u01a1ng-lai-c\u1ee7a-t\u1eeb-khoa\"><span class=\"ez-toc-section\" id=\"Tuong_lai_cua_tu_khoa\"><\/span>T\u01b0\u01a1ng lai c\u1ee7a t\u1eeb kh\u00f3a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>T\u00f4i g\u1eedi b\u1ea1n tham kh\u1ea3o m\u1ed9t s\u1ed1 suy ngh\u0129 cu\u1ed1i c\u00f9ng v\u1ec1 v\u1ea5n \u0111\u1ec1 t\u1eeb kh\u00f3a trong SEO c\u1ee7a Jayson DeMers:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Khi Google qu\u00e9t trang web c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u00ecm th\u00f4ng tin, n\u00f3 KH\u00d4NG c\u00f2n l\u00f4i c\u00e1c c\u1ee5m t\u1eeb kh\u00f3a m\u00e0 n\u00f3 ngh\u0129 l\u00e0 li\u00ean quan \u0111\u1ec3 \u0111\u1ed1i s\u00e1nh ch\u00fang v\u1edbi truy v\u1ea5n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng n\u1eefa. <\/p><p>Thay v\u00e0o \u0111\u00f3, c\u00f3 m\u1ed9t b\u01b0\u1edbc trung gian. <\/p><p>Google di\u1ec5n gi\u1ea3i d\u1eef li\u1ec7u tr\u00ean trang c\u1ee7a b\u1ea1n, v\u00e0 b\u1eaft \u0111\u1ea7u h\u00ecnh th\u00e0nh nh\u1eefng k\u1ebft lu\u1eadn c\u1ee7a ri\u00eang n\u00f3 v\u1ec1 vi\u1ec7c trang c\u1ee7a b\u1ea1n v\u00e0 ng\u00e0nh kinh doanh c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 ph\u00e2n ph\u1ed1i \u0111i\u1ec1u g\u00ec. <\/p><p>N\u1ebfu \u0111i\u1ec1u \u0111\u00f3 c\u00f3 v\u1ebb c\u00f3 ch\u00fat g\u00ec \u0111\u1ea5y k\u1ef3 qu\u1eb7c v\u1edbi b\u1ea1n th\u00ec b\u1ea1n ch\u1eb3ng \u0111\u01a1n \u0111\u1ed9c \u0111\u00e2u &#8211; Google \u0111\u00e3 tr\u1edf n\u00ean c\u1ef1c k\u1ef3 tinh vi.<\/p><cite>&#8211; Jayson DeMers<\/cite><\/blockquote>\n\n\n\n<p><em>(D\u1ecbch t\u1eeb b\u00e0i vi\u1ebft Guide to Google ranking factors &#8211; Part 2: keywords &#8211; Website: Search Engine Watch)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tu\u1ea7n tr\u01b0\u1edbc, ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u0103ng ph\u1ea7n \u0111\u1ea7u ti\u00ean trong b\u1ed9 h\u01b0\u1edbng d\u1eabn \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng quan tr\u1ecdng nh\u1ea5t c\u1ee7a Google. N\u00f3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 onpage nh\u01b0 th\u1ebb ti\u00eau \u0111\u1ec1, th\u1ebb H1 v\u00e0 th\u1ebb m\u00f4 t\u1ea3 meta description. Tu\u1ea7n n\u00e0y, ch\u00fang t\u00f4i ti\u1ebfp t\u1ee5c \u0111\u00e0o s\u00e2u v\u00e0o &hellip;<\/p>\n","protected":false},"author":1,"featured_media":6072,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>H\u01b0\u1edbng d\u1eabn v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng c\u1ee7a Google - Ph\u1ea7n 2: t\u1eeb kh\u00f3a &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/google-phan-2-tu-khoa\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H\u01b0\u1edbng d\u1eabn v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng c\u1ee7a Google - Ph\u1ea7n 2: t\u1eeb kh\u00f3a &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"Tu\u1ea7n tr\u01b0\u1edbc, ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u0103ng ph\u1ea7n \u0111\u1ea7u ti\u00ean trong b\u1ed9 h\u01b0\u1edbng d\u1eabn \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng quan tr\u1ecdng nh\u1ea5t c\u1ee7a Google. N\u00f3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 onpage nh\u01b0 th\u1ebb ti\u00eau \u0111\u1ec1, th\u1ebb H1 v\u00e0 th\u1ebb m\u00f4 t\u1ea3 meta description. 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