{"id":6016,"date":"2017-11-01T16:57:28","date_gmt":"2017-11-01T16:57:28","guid":{"rendered":"https:\/\/kiencang.net\/?p=6016"},"modified":"2022-03-01T09:49:30","modified_gmt":"2022-03-01T02:49:30","slug":"10-yeu-to-xep-hang-tren-google","status":"publish","type":"post","link":"https:\/\/kiencang.net\/10-yeu-to-xep-hang-tren-google\/","title":{"rendered":"10 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng quan tr\u1ecdng nh\u1ea5t c\u1ee7a Google"},"content":{"rendered":"\n<p>Trong SEO, c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng c\u1ee7a Google lu\u00f4n l\u00e0 c\u00e2u chuy\u1ec7n c\u00f3 v\u00f4 s\u1ed1 huy\u1ec1n tho\u1ea1i.<\/p>\n\n\n\n<p>C\u00f3 nh\u1eefng l\u1eddi \u0111\u1ed3n \u0111o\u00e1n r\u1eb1ng c\u00f3 \u0111\u1ebfn h\u01a1n <a href=\"https:\/\/kiencang.net\/yeu-to-xep-hang-cua-google\/\">200 t\u00edn hi\u1ec7u x\u1ebfp h\u1ea1ng c\u1ee7a Google<\/a> (do th\u1ed1ng k\u00ea g\u1ed1c c\u1ee7a tuy\u00ean b\u1ed1 n\u00e0y l\u00e0 v\u00e0o n\u0103m 2006, v\u00ec th\u1ebf c\u00f3 l\u1ebd s\u1ebd an to\u00e0n h\u01a1n khi n\u00f3i r\u1eb1ng m\u1ecdi th\u1ee9 \u0111\u00e3 thay m\u1ed9t ch\u00fat k\u1ec3 t\u1eeb l\u00fac \u0111\u00f3). \u0110\u00e2y l\u00e0 ch\u1ee7 \u0111\u1ec1 g\u00e2y tranh c\u00e3i trong su\u1ed1t th\u1eddi gian qua: <\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>C\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh x\u00e1c n\u00e0o t\u1ea1o n\u00ean danh s\u00e1ch n\u00e0y, c\u0169ng nh\u01b0 th\u1ee9 t\u1ef1 quan tr\u1ecdng c\u1ee7a ch\u00fang.<\/p><\/blockquote>\n\n\n\n<p>Trong khi t\u1ea1i Search Engine Watch, ch\u00fang t\u00f4i kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn danh s\u00e1ch \u0111\u1ea7y \u0111\u1ee7 200 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng Google (v\u00e0 b\u1ea5t k\u1ef3 ng\u01b0\u1eddi n\u00e0o n\u00f3i h\u1ecd c\u00f3 th\u1ec3 ph\u1ee7 nh\u1eadn l\u00e0 l\u1eeba d\u1ed1i b\u1ea1n &#8211; v\u00e2ng, ngay c\u1ea3 khi h\u1ecd l\u00e0 ng\u01b0\u1eddi c\u1ee7a Google), ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u00e0o s\u00e2u v\u00e0o ch\u1ee7 \u0111\u1ec1 n\u00e0y \u0111\u1ec3 c\u00f3 th\u00eam m\u1ed9t ch\u00fat c\u00f4ng b\u1eb1ng.<\/p>\n\n\n\n<p>N\u0103m ngo\u00e1i, bi\u00ean t\u1eadp vi\u00ean d\u0169ng c\u1ea3m c\u1ee7a ch\u00fang t\u00f4i l\u00e0 Christopher Ratcliff \u0111\u00e3 vi\u1ebft m\u01b0\u1eddi ph\u1ea7n li\u00ean t\u1ee5c <em>ki\u1ec3m tra chi ti\u1ebft<\/em> m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 quan tr\u1ecdng d\u00f9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 th\u1ee9 h\u1ea1ng tr\u00ean Google. H\u01b0\u1edbng d\u1eabn n\u00e0y s\u1ebd t\u00f3m t\u1eaft nh\u1eefng y\u1ebfu t\u1ed1 ch\u00ednh y\u1ebfu t\u1eeb seri \u0111\u1ec3 ti\u1ec7n cho b\u1ea1n tham kh\u1ea3o, k\u00e8m theo c\u00e1c li\u00ean k\u1ebft gi\u1ea3i th\u00edch \u0111\u1ea7y \u0111\u1ee7 cho m\u1ed7i y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng.<\/p>\n\n\n\n<p>T\u1eeb vi\u1ec7c n\u1ed9i dung t\u01b0\u01a1i m\u1edbi cho \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung, c\u00e1c <a href=\"https:\/\/kiencang.net\/lien-ket-noi-bo\/\">li\u00ean k\u1ebft n\u1ed9i b\u1ed9<\/a> cho \u0111\u1ebfn backlink, ch\u00fang t\u00f4i \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c \u0111i\u1ec3m quan tr\u1ecdng m\u00e0 b\u1ea1n c\u1ea7n c\u00f3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed x\u1ebfp h\u1ea1ng v\u1eefng ch\u1eafc tr\u00ean Google, v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u00fang.<\/p>\n\n\n\n<p>Gi\u1edd kh\u00f4ng c\u1ea7n ph\u1ea3i lo l\u1eafng th\u00eam n\u1eefa, h\u00e3y b\u1eaft \u0111\u1ea7u th\u00f4i n\u00e0o!<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d71f88f8f\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" 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x\u1ebfp h\u1ea1ng Onpage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/10-yeu-to-xep-hang-tren-google\/#Phan_2_Tu_khoa\" title=\"Ph\u1ea7n 2: T\u1eeb kh\u00f3a\">Ph\u1ea7n 2: T\u1eeb kh\u00f3a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/10-yeu-to-xep-hang-tren-google\/#Phan_3_Noi_dung_chat_luong\" title=\"Ph\u1ea7n 3: N\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng\">Ph\u1ea7n 3: N\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/10-yeu-to-xep-hang-tren-google\/#Phan_4_Noi_dung_tuoi_moi\" title=\"Ph\u1ea7n 4: N\u1ed9i dung t\u01b0\u01a1i m\u1edbi\">Ph\u1ea7n 4: N\u1ed9i dung t\u01b0\u01a1i m\u1edbi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/10-yeu-to-xep-hang-tren-google\/#Phan_5_Noi_dung_trung_lap_va_noi_dung_hop_tac\" title=\"Ph\u1ea7n 5: N\u1ed9i dung tr\u00f9ng l\u1eb7p v\u00e0 n\u1ed9i dung h\u1ee3p t\u00e1c\">Ph\u1ea7n 5: N\u1ed9i dung tr\u00f9ng l\u1eb7p v\u00e0 n\u1ed9i dung h\u1ee3p t\u00e1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kiencang.net\/10-yeu-to-xep-hang-tren-google\/#Phan_6_Tin_tuong_tham_quyen_va_chuyen_mon\" title=\"Ph\u1ea7n 6: Tin t\u01b0\u1edfng, th\u1ea9m quy\u1ec1n v\u00e0 chuy\u00ean m\u00f4n\">Ph\u1ea7n 6: Tin t\u01b0\u1edfng, th\u1ea9m quy\u1ec1n v\u00e0 chuy\u00ean m\u00f4n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kiencang.net\/10-yeu-to-xep-hang-tren-google\/#Phan_7_Cac_tin_hieu_o_cap_do_trang_web\" title=\"Ph\u1ea7n 7: C\u00e1c t\u00edn hi\u1ec7u \u1edf c\u1ea5p \u0111\u1ed9 trang web\">Ph\u1ea7n 7: C\u00e1c t\u00edn hi\u1ec7u \u1edf c\u1ea5p \u0111\u1ed9 trang web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/kiencang.net\/10-yeu-to-xep-hang-tren-google\/#Phan_8_Cac_lien_ket_noi_bo\" title=\"Ph\u1ea7n 8: C\u00e1c li\u00ean k\u1ebft n\u1ed9i b\u1ed9\">Ph\u1ea7n 8: C\u00e1c li\u00ean k\u1ebft n\u1ed9i b\u1ed9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/kiencang.net\/10-yeu-to-xep-hang-tren-google\/#Phan_9_Cac_lien_ket_tro_ra_ngoai_outbound_link\" title=\"Ph\u1ea7n 9: C\u00e1c li\u00ean k\u1ebft tr\u1ecf ra ngo\u00e0i (outbound link)\">Ph\u1ea7n 9: C\u00e1c li\u00ean k\u1ebft tr\u1ecf ra ngo\u00e0i (outbound link)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/kiencang.net\/10-yeu-to-xep-hang-tren-google\/#Phan_10_Backlinks\" title=\"Ph\u1ea7n 10: Backlinks\">Ph\u1ea7n 10: Backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/kiencang.net\/10-yeu-to-xep-hang-tren-google\/#Tang_them_RankBrain_va_SEO\" title=\"T\u1eb7ng th\u00eam: RankBrain v\u00e0 SEO\">T\u1eb7ng th\u00eam: RankBrain v\u00e0 SEO<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"ph\u1ea7n-1-cac-y\u1ebfu-t\u1ed1-x\u1ebfp-h\u1ea1ng-onpage\"><span class=\"ez-toc-section\" id=\"Phan_1_Cac_yeu_to_xep_hang_Onpage\"><\/span><a href=\"https:\/\/kiencang.net\/cac-yeu-to-on-page\/\">Ph\u1ea7n 1: C\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng Onpage<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ph\u1ea7n \u0111\u1ea7u ti\u00ean v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng c\u1ee7a Google trong h\u01b0\u1edbng d\u1eabn c\u1ee7a ch\u00fang t\u00f4i l\u00e0 xem x\u00e9t c\u00e1c th\u1ee9 \u0111\u01a1n gi\u1ea3n, c\u00e1c th\u00e0nh ph\u1ea7n c\u00f3 t\u00ednh k\u1ef9 thu\u1eadt m\u00e0 Google s\u1eed d\u1ee5ng \u0111\u1ec3 x\u1ebfp h\u1ea1ng trang c\u1ee7a b\u1ea1n: <a href=\"https:\/\/kiencang.net\/the-tieu-de-seo\/\">th\u1ebb ti\u00eau \u0111\u1ec1<\/a>, <a href=\"https:\/\/kiencang.net\/the-h1-h6-html\/\" target=\"_blank\" rel=\"noreferrer noopener\">th\u1ebb H1<\/a> v\u00e0 <a href=\"https:\/\/kiencang.net\/the-meta-description\/\">th\u1ebb m\u00f4 t\u1ea3 meta description<\/a>.<\/p>\n\n\n\n<p>T\u1ea5t c\u1ea3 nh\u1eefng th\u00e0nh ph\u1ea7n n\u00e0y l\u00e0 nh\u1eefng th\u1ee9 b\u1ea1n c\u00f3 to\u00e0n quy\u1ec1n ki\u1ec3m so\u00e1t, v\u00e0 n\u00f3 c\u00f3 hi\u1ec7u \u1ee9ng \u0111\u00e1ng k\u1ec3 l\u00ean c\u1ea3 hai ph\u01b0\u01a1ng di\u1ec7n: c\u00e1ch Google x\u1ebfp h\u1ea1ng trang c\u1ee7a b\u1ea1n v\u00e0 c\u00e1ch th\u1ee9c trang c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n tr\u00ean SERP (trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm). V\u00ec v\u1eady, h\u1ecdc c\u00e1ch t\u1ed1i \u01b0u ch\u00fang \u0111\u00fang c\u00e1ch r\u1ea5t quan tr\u1ecdng.<\/p>\n\n\n\n<p>C\u00f3 m\u1ed9t s\u1ed1 \u0111i\u1ec3m tr\u1ecdng y\u1ebfu v\u1ec1 c\u00e1ch t\u1ed1i \u01b0u c\u00e1c th\u1ebb ti\u00eau \u0111\u1ec1, th\u1ebb H1 v\u00e0 th\u1ebb m\u00f4 t\u1ea3 cho t\u00ecm ki\u1ebfm:<\/p>\n\n\n\n<ul><li>Bao g\u1ed3m b\u1ea5t k\u1ef3 t\u1eeb kh\u00f3a n\u00e0o b\u1ea1n mu\u1ed1n th\u0103ng h\u1ea1ng trong th\u1ebb ti\u00eau \u0111\u1ec1. Th\u1ebb ti\u00eau \u0111\u1ec1 c\u00e0ng <em>b\u1eaft \u0111\u1ea7u s\u1edbm<\/em> v\u1edbi t\u1eeb kh\u00f3a, trang c\u1ee7a b\u1ea1n c\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng th\u0103ng h\u1ea1ng v\u1edbi t\u1eeb kh\u00f3a \u0111\u00f3;<\/li><li>H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng ti\u00eau \u0111\u1ec1 c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c <em>vi\u1ebft cho con ng\u01b0\u1eddi<\/em> &#8211; \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 ch\u00fang v\u1eabn c\u1ea7n t\u1ea1o th\u00e0nh c\u00e2u c\u00fa c\u00f3 logic v\u00e0 kh\u00f4ng nh\u1ed3i \u0111\u1ea7y t\u1eeb kh\u00f3a;<\/li><li>Kh\u00f4ng l\u1eb7p l\u1ea1i th\u1ebb ti\u00eau \u0111\u1ec1 trong trang c\u1ee7a b\u1ea1n, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c l\u00ean kh\u1ea3 n\u0103ng xu\u1ea5t hi\u1ec7n c\u1ee7a n\u00f3;<\/li><li>T\u1eeb kh\u00f3a m\u00e0 b\u1ea1n nh\u1eafm v\u00e0o c\u0169ng ph\u1ea3i \u1edf trong th\u1ebb H1, nh\u01b0ng th\u1ebb H1 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 kh\u00e1c v\u1edbi th\u1ebb ti\u00eau \u0111\u1ec1 c\u1ee7a b\u1ea1n;<\/li><li>B\u1ea1n ch\u1ec9 n\u00ean t\u1ea1o ra m\u1ed9t th\u1ebb H1 cho m\u1ed7i trang, nh\u01b0ng th\u1ebb H2 v\u00e0 H3 c\u00f3 th\u1ec3 d\u00f9ng nhi\u1ec1u l\u1ea7n v\u00e0 h\u1eefu d\u1ee5ng \u0111\u1ec3 b\u1ed1 c\u1ee5c n\u1ed9i dung c\u1ee7a b\u1ea1n r\u00e0nh m\u1ea1ch h\u01a1n n\u1eefa;<\/li><li>Trong khi th\u1ebb m\u00f4 t\u1ea3 (meta description) kh\u00f4ng c\u00f2n l\u00e0 t\u00edn hi\u1ec7u x\u1ebfp h\u1ea1ng \u0111\u00e1ng k\u1ec3, m\u1ed9t th\u1ebb m\u00f4 t\u1ea3 t\u1ed1t c\u00f3 th\u1ec3 n\u00e2ng cao t\u1ec9 l\u1ec7 click l\u00ean r\u1ea5t nhi\u1ec1u, v\u00ec v\u1eady h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n s\u1eed d\u1ee5ng n\u00f3 kh\u00f4n ngoan!<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ph\u1ea7n-2-t\u1eeb-khoa\"><span class=\"ez-toc-section\" id=\"Phan_2_Tu_khoa\"><\/span><a href=\"https:\/\/kiencang.net\/google-phan-2-tu-khoa\/\">Ph\u1ea7n 2: T\u1eeb kh\u00f3a<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ph\u1ea7n 2 v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng c\u1ee7a Google, ch\u00fang ta s\u1ebd xem x\u00e9t ch\u1ee7 \u0111\u1ec1 mu\u00f4n th\u1ee7a trong c\u00e1c th\u1ea3o lu\u1eadn v\u1ec1 SEO: c\u00e1c t\u1eeb kh\u00f3a.<\/p>\n\n\n\n<p>M\u1eb7c d\u1ea7u vai tr\u00f2 c\u1ee7a t\u1eeb kh\u00f3a trong SEO \u0111\u00e3 thay \u0111\u1ed5i r\u1ea5t nhi\u1ec1u so v\u1edbi nh\u1eefng ng\u00e0y \u0111\u1ea7u c\u1ee7a m\u00e1y t\u00ecm ki\u1ebfm, v\u1edbi s\u1ef1 ti\u1ebfn h\u00f3a c\u1ee7a <a href=\"https:\/\/kiencang.net\/tu-khoa-duoi-dai\/\">t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i<\/a> v\u00e0 t\u00ecm ki\u1ebfm ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean, c\u00e1c t\u1eeb kh\u00f3a v\u1eabn khi\u00eam t\u1ed1n l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng x\u00e2y d\u1ef1ng c\u00e1c kh\u1ed1i t\u1ed1i \u01b0u h\u00f3a t\u00ecm ki\u1ebfm, v\u00e0 l\u00e0 m\u1ed9t <em>t\u00edn hi\u1ec7u x\u1ebfp h\u1ea1ng quan tr\u1ecdng<\/em> c\u1ee7a Google.<\/p>\n\n\n\n<p>Nh\u01b0 ch\u00fang t\u00f4i \u0111\u00e3 n\u00f3i trong ph\u1ea7n tr\u01b0\u1edbc, ch\u1ec9 v\u00ec t\u1eeb kh\u00f3a quan tr\u1ecdng kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n ph\u1ea3i <em>nh\u1ed3i nh\u00e9t<\/em> ch\u00fang m\u1ed9t c\u00e1ch \u0111i\u00ean r\u1ed3. \u1ede \u0111\u00e2y c\u00f3 m\u1ed9t s\u1ed1 l\u01b0u \u00fd v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng Google \u0111\u1ec3 s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a m\u1ed9t c\u00e1ch kh\u00f4n ngoan:<\/p>\n\n\n\n<ul><li>S\u1ef1 li\u00ean quan c\u1ee7a t\u1eeb kh\u00f3a v\u00e0 v\u1ecb tr\u00ed c\u1ee7a n\u00f3 quan tr\u1ecdng h\u01a1n nhi\u1ec1u so v\u1edbi t\u1ea7n s\u1ed1. T\u1eeb kh\u00f3a ho\u1eb7c c\u1ee5m t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n n\u00ean xu\u1ea5t hi\u1ec7n trong 100 t\u1eeb \u0111\u1ea7u ti\u00ean tr\u00ean trang, n\u1ebfu kh\u00f4ng mu\u1ed1n n\u00f3i l\u00e0 trong c\u00e2u \u0111\u1ea7u ti\u00ean;<\/li><li>Google \u01b0u ti\u00ean th\u00f4ng tin meta v\u00e0 ti\u00eau \u0111\u1ec1 \u0111\u1ea7u ti\u00ean, sau \u0111\u00f3 l\u00e0 \u0111\u1ebfn v\u0103n b\u1ea3n th\u00e2n, v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 c\u00e1c thanh b\u00ean (sidebars) v\u00e0 ph\u1ea7n ch\u00e2n trang;<\/li><li>H\u00e3y c\u1ed1 g\u1eafng \u0111\u1ea3m b\u1ea3o c\u1ee5m t\u1eeb kh\u00f3a kh\u1edbp ch\u00ednh x\u00e1c v\u1edbi nh\u1eefng g\u00ec ng\u01b0\u1eddi t\u00ecm ki\u1ebfm s\u1ebd g\u00f5 tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u1ee5m t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n ph\u1ea3i l\u00e0 d\u1ea1ng giao ti\u1ebfp th\u00f4ng th\u01b0\u1eddng n\u1ebfu b\u1ea1n mu\u1ed1n t\u1ed1i \u01b0u cho truy v\u1ea5n t\u00ecm ki\u1ebfm s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean;<\/li><li>L\u1eb7p \u0111i l\u1eb7p l\u1ea1i qu\u00e1 m\u1ee9c t\u1eeb kh\u00f3a, v\u00e0 s\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a kh\u00f4ng li\u00ean quan tr\u00ean n\u1ed9i dung c\u00f2n l\u1ea1i c\u1ee7a b\u1ea1n s\u1ebd l\u00e0m b\u1ea1n c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng b\u1ecb ph\u1ea1t;<\/li><li>S\u1eed d\u1ee5ng t\u1eeb kh\u00f3a trong URL c\u1ee7a trang c\u0169ng c\u00f3 th\u1ec3 l\u00e0m t\u0103ng SEO m\u1ed9t ch\u00fat.<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ph\u1ea7n-3-n\u1ed9i-dung-ch\u1ea5t-l\u01b0\u1ee3ng\"><span class=\"ez-toc-section\" id=\"Phan_3_Noi_dung_chat_luong\"><\/span><a href=\"https:\/\/kiencang.net\/chat-luong-noi-dung-google\/\">Ph\u1ea7n 3: N\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>B\u1ea1n h\u1eb3n kh\u00f4ng c\u00f3 nghi ng\u1edd n\u00e0o khi nghe c\u1ee5m t\u1eeb &#8220;n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng&#8221; \u0111\u01b0\u1ee3c \u0111\u01b0a ra nh\u01b0 m\u1ed9t ti\u00eau chu\u1ea9n \u0111\u1ec3 trang web c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao tr\u00ean Google.<\/p>\n\n\n\n<p>V\u00e2ng, \u0111i\u1ec1u \u0111\u00f3 ho\u00e0n to\u00e0n \u1ed5n v\u00e0 t\u1ed1t th\u00f4i, nh\u01b0ng \u0111i\u1ec1u n\u00e0y c\u1ee5 th\u1ec3 l\u00e0 nh\u01b0 th\u1ebf n\u00e0o trong \u0111i\u1ec1u ki\u1ec7n th\u1ef1c t\u1ebf? L\u00e0m sao b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c r\u1eb1ng n\u1ed9i dung b\u1ea1n l\u00e0m ra \u0111\u1ea1t ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ee7 cho Google?<\/p>\n\n\n\n<p>Trong ph\u1ea7n 3 c\u1ee7a h\u01b0\u1edbng d\u1eabn c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng Google, ch\u00fang t\u00f4i \u0111\u01b0a ra 14 m\u1eb9o \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung c\u1ee7a b\u1ea1n, bao g\u1ed3m m\u1ecdi th\u1ee9 t\u1eeb ch\u00ednh t\u1ea3, ng\u1eef ph\u00e1p cho t\u1edbi kh\u1ea3 n\u0103ng d\u1ec5 \u0111\u1ecdc, \u0111\u1ecbnh d\u1ea1ng v\u00e0 \u0111\u1ed9 d\u00e0i. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i \u0111i\u1ec3m ch\u00ednh:<\/p>\n\n\n\n<ul><li>Nh\u01b0 ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf ph\u1ea7n tr\u01b0\u1edbc, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c vi\u1ebft cho con ng\u01b0\u1eddi \u0111\u1ecdc, kh\u00f4ng ph\u1ea3i ch\u1ec9 d\u00e0nh cho c\u00e1c thu\u1eadt to\u00e1n m\u00e0 th\u00f4i, v\u00e0 \u0111\u1eebng nh\u1ed3i qu\u00e1 m\u1ee9c (l\u00e0m b\u00e3o h\u00f2a) t\u1eeb kh\u00f3a<\/li><li>Ki\u1ec3m tra \u0111i\u1ec3m d\u1ec5 \u0111\u1ecdc n\u1ed9i dung c\u1ee7a b\u1ea1n v\u1edbi b\u00e0i ki\u1ec3m tra d\u1ec5 \u0111\u1ecdc Flesch, v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn \u0111i\u1ec3m s\u1ed1 tr\u00ean 60%<\/li><li>Gi\u1eef c\u00e1c c\u00e2u v\u00e0 \u0111o\u1ea1n ng\u1eafn th\u00f4i, v\u00e0 t\u00e1ch ch\u00fang ra b\u1eb1ng c\u00e1c \u0111o\u1ea1n xu\u1ed1ng d\u00f2ng (kho\u1ea3ng tr\u1ed1ng xu\u1ed1ng d\u00f2ng l\u00e0m cho <a href=\"https:\/\/kiencang.net\/doc-noi-dung-tren-thiet-bi-di-dong\/\">tr\u1ea3i nghi\u1ec7m \u0111\u1ecdc tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng<\/a> th\u00edch th\u00fa h\u01a1n nhi\u1ec1u) v\u00e0 c\u00e1c ti\u00eau \u0111\u1ec1 ph\u1ee5<\/li><li>Trong khi b\u1ea1n mu\u1ed1n c\u00e1c c\u00e2u v\u00e0 \u0111o\u1ea1n \u0111\u01b0\u1ee3c vi\u1ebft ng\u1eafn, th\u00ec n\u1ed9i dung t\u1ed5ng th\u1ec3 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 d\u00e0i bao nhi\u00eau t\u00f9y theo \u00fd th\u00edch &#8211; n\u1ed9i dung c\u00f3 chi\u1ec1u s\u00e2u l\u00e0 d\u1ea5u ch\u1ec9 l\u1edbn cho ch\u1ea5t l\u01b0\u1ee3ng.<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ph\u1ea7n-4-n\u1ed9i-dung-t\u01b0\u01a1i-m\u1edbi\"><span class=\"ez-toc-section\" id=\"Phan_4_Noi_dung_tuoi_moi\"><\/span><a href=\"https:\/\/kiencang.net\/google-noi-dung-tuoi-moi\/\">Ph\u1ea7n 4: N\u1ed9i dung t\u01b0\u01a1i m\u1edbi<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ti\u1ebfp t\u1ee5c v\u1edbi c\u00e1c t\u00edn hi\u1ec7u n\u1ed9i dung tr\u00ean trang, m\u1ee9c \u0111\u1ed9 xu\u1ea5t b\u1ea3n g\u1ea7n \u0111\u00e2y tr\u00ean trang c\u1ee7a b\u1ea1n c\u0169ng l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u x\u1ebfp h\u1ea1ng &#8211; nh\u01b0ng v\u1edbi c\u00e1c ki\u1ec3u t\u00ecm ki\u1ebfm kh\u00e1c nhau nhu c\u1ea7u v\u1ec1 n\u1ed9i dung t\u01b0\u01a1i m\u1edbi c\u0169ng kh\u00e1c nhau, th\u00ed d\u1ee5 nh\u01b0 c\u00e1c t\u00ecm ki\u1ebfm cho nh\u1eefng s\u1ef1 ki\u1ec7n g\u1ea7n \u0111\u00e2y, c\u00e1c ch\u1ee7 \u0111\u1ec1 n\u00f3ng, v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n x\u1ea3y ra \u0111\u1ecbnh k\u1ef3 th\u01b0\u1eddng xuy\u00ean th\u01b0\u1eddng ng\u01b0\u1eddi d\u00f9ng \u01b0a th\u00edch n\u1ed9i dung t\u01b0\u01a1i m\u1edbi h\u01a1n.<\/p>\n\n\n\n<p>C\u00e1c thu\u1eadt to\u00e1n c\u1ee7a Google c\u1ed1 g\u1eafng \u0111\u01b0a t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 v\u00e0o t\u00ednh to\u00e1n khi kh\u1edbp t\u00ecm ki\u1ebfm v\u1edbi k\u1ebft qu\u1ea3 li\u00ean quan nh\u1ea5t v\u00e0 c\u1eadp nh\u1eadt nh\u1ea5t.<\/p>\n\n\n\n<p>N\u0103m ngo\u00e1i, Moz \u0111\u0103ng m\u1ed9t b\u00e0i vi\u1ebft \u0111\u01b0a ra c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1i m\u1edbi c\u1ee7a n\u1ed9i d\u1ee5ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ee9 h\u1ea1ng tr\u00ean Google, t\u1ea1o th\u00e0nh c\u01a1 s\u1edf cho nh\u1eefng hi\u1ec3u bi\u1ebft c\u1ee7a ch\u00fang ta trong ph\u1ea7n 4. M\u1ed9t s\u1ed1 \u0111i\u1ec3m ch\u00ednh \u0111\u01b0\u1ee3c r\u00fat ra bao g\u1ed3m:<\/p>\n\n\n\n<ul><li>M\u1ed9t trang web c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u1ea5p ngay l\u1eadp t\u1ee9c &#8220;\u0111i\u1ec3m s\u1ed1 t\u01b0\u01a1i m\u1edbi&#8221; d\u1ef1a tr\u00ean ng\u00e0y th\u00e1ng xu\u1ea5t b\u1ea3n, r\u1ed3i sau \u0111\u00f3 ph\u00e2n r\u00e3 theo th\u1eddi gian khi n\u1ed9i dung c\u0169 d\u1ea7n. C\u1eadp nh\u1eadt n\u1ed9i dung th\u01b0\u1eddng xuy\u00ean c\u00f3 th\u1ec3 gi\u00fap gi\u1eef g\u00ecn \u0111i\u1ec3m s\u1ed1 n\u00e0y;<\/li><li>S\u1ef1 gia t\u0103ng s\u1ed1 l\u01b0\u1ee3ng c\u00e1c trang b\u00ean ngo\u00e0i li\u00ean k\u1ebft \u0111\u1ebfn m\u1ed9t ph\u1ea7n c\u1ee7a n\u1ed9i dung c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 m\u1ed9t ch\u1ec9 b\u00e1o v\u1ec1 s\u1ef1 li\u00ean quan v\u00e0 t\u01b0\u01a1i m\u1edbi;<\/li><li>Li\u00ean k\u1ebft t\u1eeb c\u00e1c trang c\u00f3 n\u1ed9i dung c\u1eadp nh\u1eadt c\u00f3 th\u1ec3 gi\u00fap n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c xem l\u00e0 t\u01b0\u01a1i m\u1edbi;<\/li><li>V\u1edbi c\u00e1c ch\u1ee7 \u0111\u1ec1 \u00edt mang t\u00ednh tin t\u1ee9c th\u1eddi s\u1ef1 th\u00ec k\u1ebft qu\u1ea3 m\u1edbi nh\u1ea5t kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng t\u1ed1t nh\u1ea5t, k\u1ebft qu\u1ea3 c\u00f3 t\u00ednh chuy\u00ean s\u00e2u v\u00e0 th\u1ea9m quy\u1ec1n c\u00f3 th\u1ec3 c\u00f3 th\u1ee9 h\u1ea1ng v\u01b0\u1ee3t tr\u1ed9i h\u01a1n n\u1ed9i dung m\u1edbi.<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ph\u1ea7n-5-n\u1ed9i-dung-trung-l\u1eb7p-va-n\u1ed9i-dung-h\u1ee3p-tac\"><span class=\"ez-toc-section\" id=\"Phan_5_Noi_dung_trung_lap_va_noi_dung_hop_tac\"><\/span>Ph\u1ea7n 5: N\u1ed9i dung tr\u00f9ng l\u1eb7p v\u00e0 n\u1ed9i dung h\u1ee3p t\u00e1c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Khi n\u00e0o th\u00ec vi\u1ec7c xu\u1ea5t b\u1ea3n l\u1ea1i n\u1ed9i dung c\u1ee7a ai \u0111\u00f3 tr\u00ean trang c\u1ee7a b\u1ea1n, ho\u1eb7c t\u00e1i s\u1eed d\u1ee5ng l\u1ea1i n\u1ed9i dung c\u1ee7a b\u1ea1n ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c? C\u1ed9ng \u0111\u1ed3ng SEO chia s\u1ebb n\u1ed7i kinh ho\u00e0ng c\u1ee7a &#8220;h\u00ecnh ph\u1ea1t d\u00e0nh cho n\u1ed9i dung tr\u00f9ng l\u1eb7p&#8221;, v\u00e0 \u0111\u01b0a ra nhi\u1ec1u l\u1eddi khuy\u00ean v\u1ec1 c\u00e1ch tr\u00e1nh n\u00f3.<\/p>\n\n\n\n<p>Ch\u1eafc ch\u1eafn l\u00e0, vi\u1ec7c \u0103n tr\u1ed9m v\u00e0 \u0111\u0103ng l\u1ea1i n\u1ed9i dung c\u1ee7a ai \u0111\u00f3 m\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c s\u1ef1 cho ph\u00e9p c\u1ee7a h\u1ecd l\u00e0 c\u00e1ch l\u00e0m kinh kh\u1ee7ng, v\u00e0 l\u00e0m th\u1ebf th\u01b0\u1eddng xuy\u00ean l\u00e0 d\u1ea5u hi\u1ec7u r\u00f5 r\u00e0ng c\u1ee7a vi\u1ec7c spam, ch\u1ea5t l\u01b0\u1ee3ng website th\u1ea5p k\u00e9m. D\u1ea7u v\u1eady, nh\u01b0 Ann Smarty gi\u1ea3i th\u00edch trong FAQ v\u1ec1 n\u1ed9i dung tr\u00f9ng l\u1eb7p c\u1ee7a c\u00f4 \u1ea5y th\u00ec kh\u00f4ng c\u00f3 c\u00e1i g\u1ecdi l\u00e0 &#8220;h\u00ecnh ph\u1ea1t cho n\u1ed9i dung tr\u00f9ng l\u1eb7p&#8221;. Kh\u00f4ng-m\u1ed9t-ai t\u1eeb Google \u0111\u00e3 t\u1eebng x\u00e1c nh\u1eadn s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a h\u00ecnh ph\u1ea1t nh\u01b0 v\u1eady, v\u00e0 c\u0169ng kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n n\u00e0o v\u1ec1 &#8220;n\u1ed9i dung tr\u00f9ng l\u1eb7p&#8221;.<\/p>\n\n\n\n<p>V\u1eady th\u00ec c\u00f3 nh\u1eefng nguy hi\u1ec3m n\u00e0o v\u1edbi vi\u1ec7c xu\u1ea5t b\u1ea3n n\u1ed9i dung tr\u00f9ng l\u1eb7p? Trong ng\u1eafn h\u1ea1n, ch\u00fang s\u1ebd g\u1eb7p kh\u00f3 v\u1ec1 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb t\u00ecm ki\u1ebfm: n\u1ebfu c\u00f3 nhi\u1ec1u phi\u00ean b\u1ea3n c\u1ee7a c\u00f9ng m\u1ed9t b\u00e0i \u0111\u0103ng tr\u1ef1c tuy\u1ebfn, Google s\u1ebd ch\u1ecdn l\u1ea5y m\u1ed9t c\u00e1i \u0111\u1ec3 x\u1ebfp h\u1ea1ng, v\u00e0 n\u00f3 d\u01b0\u1eddng nh\u01b0 kh\u00f4ng li\u00ean quan g\u00ec \u0111\u1ebfn vi\u1ec7c c\u00e1i n\u00e0o \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n tr\u01b0\u1edbc, m\u00e0 l\u00e0 trang n\u00e0o c\u00f3 th\u1ea9m quy\u1ec1n cao nh\u1ea5t.<\/p>\n\n\n\n<p>T\u01b0\u01a1ng t\u1ef1, n\u1ebfu b\u1ea1n c\u00f3 nhi\u1ec1u phi\u00ean b\u1ea3n c\u1ee7a c\u00f9ng m\u1ed9t n\u1ed9i dung n\u1ed9i b\u1ed9 c\u1ea1nh tranh x\u1ebfp h\u1ea1ng (th\u00ed d\u1ee5 nh\u01b0 c\u00f3 hai phi\u00ean b\u1ea3n ri\u00eang r\u1ebd m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n v\u00e0 \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng c\u1ee7a c\u00f9ng m\u1ed9t trang), b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 b\u1eafn v\u00e0o ch\u00e2n m\u00ecnh.<\/p>\n\n\n\n<p>L\u00e0m c\u00e1ch n\u00e0o b\u1ea1n tr\u00e1nh \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u \u0111\u00f3? Ph\u1ea7n 5 c\u1ee7a C\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng c\u1ee7a Google s\u1ebd \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1ch qu\u1ea3n l\u00fd n\u1ed9i dung tr\u00f9ng l\u1eb7p v\u00e0 n\u1ed9i dung h\u1ee3p t\u00e1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng Google ch\u1ec9 l\u1eadp ch\u1ec9 m\u1ee5c URL \u01b0a th\u00edch c\u1ee7a b\u1ea1n. M\u1ed9t s\u1ed1 \u0111i\u1ec3m bao g\u1ed3m:<\/p>\n\n\n\n<ul><li>Thi\u1ebft l\u1eadp redirect 301 n\u1ebfu b\u1ea1n c\u00f3 n\u1ed9i dung tr\u00f9ng l\u1eb7p tr\u00ean trang c\u1ee7a m\u00ecnh, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng Google l\u1eadp ch\u1ec9 m\u1ee5c trang m\u00e0 b\u1ea1n mu\u1ed1n;<\/li><li>S\u1eed d\u1ee5ng trang web thi\u1ebft k\u1ebf \u0111\u00e1p \u1ee9ng thay v\u00ec m\u1ed9t trang web d\u00e0nh ri\u00eang cho di \u0111\u1ed9ng. (\u00fd ph\u1ea7n n\u00e0y l\u00e0 trang d\u00f9ng \u0111\u01b0\u1ee3c cho \u0111a d\u1ea1ng c\u00e1c k\u00edch c\u1ee1 m\u00e0n h\u00ecnh, ch\u1ee9 b\u1ea1n kh\u00f4ng c\u1ea7n m\u1ed9t trang ki\u1ec3u m.example.com \u0111\u1ec3 cho nh\u1eefng ai d\u00f9ng di \u0111\u1ed9ng truy c\u1eadp);<\/li><li>S\u1eed d\u1ee5ng th\u1ebb <strong>rel=canonical<\/strong> ho\u1eb7c th\u1ebb&nbsp;<strong>meta noindex <\/strong>cho n\u1ed9i dung h\u1ee3p t\u00e1c \u0111\u1ec3 n\u00f3i v\u1edbi Google r\u1eb1ng b\u00e0i vi\u1ebft n\u00e0o l\u00e0 b\u1ea3n g\u1ed1c.<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ph\u1ea7n-6-tin-t\u01b0\u1edfng-th\u1ea9m-quy\u1ec1n-va-chuyen-mon\"><span class=\"ez-toc-section\" id=\"Phan_6_Tin_tuong_tham_quyen_va_chuyen_mon\"><\/span>Ph\u1ea7n 6: Tin t\u01b0\u1edfng, th\u1ea9m quy\u1ec1n v\u00e0 chuy\u00ean m\u00f4n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ch\u00fang ta bi\u1ebft r\u1eb1ng, c\u00e1c trang web \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 c\u00f3 th\u1ea9m quy\u1ec1n cao c\u00f3 tr\u1ecdng s\u1ed1 l\u1edbn h\u01a1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c <a href=\"https:\/\/kiencang.net\/xay-dung-lien-ket\/\">chi\u1ebfn d\u1ecbch x\u00e2y d\u1ef1ng li\u00ean k\u1ebft<\/a>. Nh\u01b0ng ch\u00ednh x\u00e1c th\u00ec Google \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 tin c\u1eady c\u1ee7a trang web nh\u01b0 th\u1ebf n\u00e0o, c\u1ea3 th\u1ea9m quy\u1ec1n l\u1eabn chuy\u00ean m\u00f4n?<\/p>\n\n\n\n<p>Trong ph\u1ea7n 6 c\u1ee7a <em>H\u01b0\u1edbng d\u1eabn c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng tr\u00ean Google<\/em>, ch\u00fang t\u00f4i ki\u1ec3m tra c\u00e1c y\u1ebfu t\u1ed1 X\u1ebfp h\u1ea1ng Ch\u1ea5t l\u01b0\u1ee3ng Trang, c\u0169ng nh\u01b0 c\u00e1ch Google t\u00ednh to\u00e1n t\u00ednh th\u1ea9m quy\u1ec1n, s\u1ef1 tin c\u1eady v\u00e0 chuy\u00ean m\u00f4n. M\u1ed9t s\u1ed1 \u0111i\u1ec3m ch\u00ednh bao g\u1ed3m:<\/p>\n\n\n\n<ul><li>Ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung, s\u1ed1 l\u01b0\u1ee3ng n\u1ed9i dung v\u00e0 th\u00f4ng tin website l\u00e0 t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 trong X\u1ebfp h\u1ea1ng Ch\u1ea5t l\u01b0\u1ee3ng Trang;<\/li><li><a href=\"https:\/\/kiencang.net\/cau-truc-website\/\">C\u1ea5u tr\u00fac trang web h\u1ee3p l\u00fd<\/a> c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 th\u1ea9m quy\u1ec1n cao h\u01a1n;<\/li><li>B\u1eaft \u0111\u1ea7u vi\u1ebft blog c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ch\u1ee9ng t\u1ecf r\u1eb1ng doanh nghi\u1ec7p c\u1ee7a m\u00ecnh l\u00e0 li\u00ean quan v\u00e0 \u0111\u00e1ng tin c\u1eady &#8211; c\u0169ng nh\u01b0 gi\u00fap n\u1ed9i dung t\u01b0\u01a1i m\u1edbi;<\/li><li>C\u00e1c \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00f4ng nh\u1ea5t thi\u1ebft \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn X\u1ebfp h\u1ea1ng Ch\u1ea5t l\u01b0\u1ee3ng Trang, \u0111\u1eb7c bi\u1ec7t n\u1ebfu b\u1ea1n c\u00f3 t\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u00e1nh gi\u00e1 (reviews) cao. Google c\u00f3 xu h\u01b0\u1edbng ki\u1ec3m tra c\u00e1c \u0111\u00e1nh gi\u00e1 cho n\u1ed9i dung h\u01a1n l\u00e0 x\u1ebfp h\u1ea1ng thu\u1ea7n t\u00fay.<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ph\u1ea7n-7-cac-tin-hi\u1ec7u-\u1edf-c\u1ea5p-d\u1ed9-trang-web\"><span class=\"ez-toc-section\" id=\"Phan_7_Cac_tin_hieu_o_cap_do_trang_web\"><\/span><a href=\"https:\/\/kiencang.net\/google-cap-do-trang\/\">Ph\u1ea7n 7: C\u00e1c t\u00edn hi\u1ec7u \u1edf c\u1ea5p \u0111\u1ed9 trang web<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110i xa c\u00e1c y\u1ebfu t\u1ed1 n\u1ed9i dung tr\u00ean trang (on-page content), ph\u1ea7n 7 c\u1ee7a <em>H\u01b0\u1edbng d\u1eabn c\u00e1c y\u1ebfu t\u1ed1 y\u1ebfp h\u1ea1ng c\u1ee7a Google<\/em> xem x\u00e9t c\u00e1c t\u00edn hi\u1ec7u \u1edf c\u1ea5p \u0111\u1ed9 trang.<\/p>\n\n\n\n<p>Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o \u0111\u01b0\u1ee3c Google xem x\u00e9t \u1edf c\u1ea5p \u0111\u1ed9 trang c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ee9 h\u1ea1ng c\u1ee7a b\u1ea1n? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 th\u1ee9 nh\u01b0 v\u1eady&#8230;<\/p>\n\n\n\n<ul><li><strong>HTTPS<\/strong>: Google tuy\u00ean b\u1ed1 trong n\u0103m 2014 r\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng HTTPS nh\u01b0 l\u00e0 m\u1ed9t &#8220;t\u00edn hi\u1ec7u x\u1ebfp h\u1ea1ng v\u00f4 c\u00f9ng nh\u1ecf b\u00e9&#8221;. Trong khi kh\u00f4ng ai bi\u1ebft li\u1ec7u r\u1eb1ng n\u00f3 c\u00f3 t\u0103ng c\u01b0\u1eddng th\u00eam t\u1eeb th\u1eddi \u0111i\u1ec3m \u0111\u00f3 hay kh\u00f4ng, vi\u1ec7c s\u1eed d\u1ee5ng HTTPS n\u00f3i chung l\u00e0 m\u1ed9t th\u1ef1c h\u00e0nh t\u1ed1t, \u0111\u1eb7c bi\u1ec7t n\u1ebfu trang web c\u1ee7a b\u1ea1n x\u1eed l\u00fd c\u00e1c giao d\u1ecbch t\u00e0i ch\u00ednh. Ch\u00fang t\u00f4i c\u00f3 hai b\u00e0i vi\u1ebft li\u00ean quan \u0111\u1ec3 b\u1ea1n tham kh\u1ea3o: <a href=\"https:\/\/kiencang.net\/chung-chi-ssl-la-gi\/\">Ch\u1ee9ng ch\u1ec9 SSL l\u00e0 g\u00ec<\/a> v\u00e0 <a href=\"https:\/\/kiencang.net\/cai-dat-lets-encrypt-wordpress\/\">C\u00e1ch c\u00e0i \u0111\u1eb7t HTTPS mi\u1ec5n ph\u00ed<\/a>.<\/li><li><strong>Th\u00e2n thi\u1ec7n di \u0111\u1ed9ng<\/strong>: Th\u00e2n thi\u1ec7n v\u1edbi di \u0111\u1ed9ng l\u00e0 y\u1ebfu t\u1ed1 c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm Google k\u1ec3 t\u1eeb b\u1ea3n c\u1eadp nh\u1eadt &#8220;mobilegeddon&#8221; \u0111\u1ea7u n\u0103m 2015, v\u00e0 t\u00edn hi\u1ec7u n\u00e0y \u0111\u00e3 t\u0103ng th\u00eam t\u1eeb th\u1eddi \u0111i\u1ec3m \u0111\u00f3.<\/li><li><strong>T\u1ed1c \u0111\u1ed9 trang web<\/strong>: H\u00e3y b\u1ecf c\u00f4ng s\u1ee9c \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 t\u1ed1i \u01b0u t\u1ed1c \u0111\u1ed9 trang web c\u1ee7a b\u1ea1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u00ean di \u0111\u1ed9ng, v\u00e0 b\u1ea1n s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm c\u1ee7a b\u1ea3n th\u00e2n. N\u1ebfu d\u00f9ng WordPress, b\u1ea1n c\u00f3 th\u1ec3 th\u00edch b\u00e0i vi\u1ebft <a href=\"https:\/\/kiencang.net\/tang-toc-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">h\u01b0\u1edbng d\u1eabn t\u0103ng t\u1ed1c WordPress<\/a>.<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ph\u1ea7n-8-cac-lien-k\u1ebft-n\u1ed9i-b\u1ed9\"><span class=\"ez-toc-section\" id=\"Phan_8_Cac_lien_ket_noi_bo\"><\/span>Ph\u1ea7n 8: C\u00e1c li\u00ean k\u1ebft n\u1ed9i b\u1ed9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ph\u1ea7n 8, 9 v\u00e0 10 v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng c\u1ee7a ch\u00fang t\u00f4i h\u01b0\u1edbng d\u1eabn gi\u1ea3i quy\u1ebft m\u1ea1ng l\u01b0\u1edbi th\u1ea7n kinh c\u1ee7a internet: c\u00e1c li\u00ean k\u1ebft. <a href=\"https:\/\/kiencang.net\/cach-may-tim-kiem-danh-gia-lien-ket\/\">C\u00e1c ki\u1ec3u li\u00ean k\u1ebft kh\u00e1c nhau gi\u00fap trang web c\u1ee7a b\u1ea1n th\u0103ng h\u1ea1ng<\/a> cao nh\u01b0 th\u1ebf n\u00e0o trong t\u00ecm ki\u1ebfm?<\/p>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean: c\u00e1c li\u00ean k\u1ebft n\u1ed9i b\u1ed9. Theo Jason McGovern c\u1ee7a Starcom, <a href=\"https:\/\/kiencang.net\/lien-ket-noi-bo\/\">li\u00ean k\u1ebft n\u1ed9i b\u1ed9<\/a> l\u00e0 m\u1ed9t trong v\u00e0i c\u00e1ch th\u1ee9c ch\u00fang ta c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 n\u00f3i v\u1edbi Google (v\u00e0 nh\u1eefng ng\u01b0\u1eddi gh\u00e9 th\u0103m) r\u1eb1ng m\u1ed9t trang c\u1ee5 th\u1ec3 n\u00e0o l\u00e0 quan tr\u1ecdng. Nh\u01b0ng b\u1ea1n ph\u1ea3i th\u1ef1c hi\u1ec7n c\u00e1c li\u00ean k\u1ebft n\u1ed9i b\u1ed9 t\u1edbi c\u00e1c trang kh\u00e1c tr\u00ean website c\u1ee7a m\u00ecnh nh\u01b0 th\u1ebf n\u00e0o m\u1edbi h\u1ee3p l\u00fd?<\/p>\n\n\n\n<p>Ph\u1ea7n 8 tr\u00ecnh b\u00e0y c\u00e1ch c\u00e1c li\u00ean k\u1ebft n\u1ed9i b\u1ed9 c\u00f3 th\u1ec3 gi\u00fap trang c\u1ee7a b\u1ea1n c\u1ea3i thi\u1ec7n c\u00e1c ch\u1ec9 s\u1ed1 c\u1ee7a n\u00f3 v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, bao g\u1ed3m c\u1ea3 &#8220;hub page&#8221; v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng ch\u00fang.<\/p>\n\n\n\n<p>M\u1ed9t khi b\u1ea1n \u0111\u00e3 hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c \u0111i\u1ec3m quan tr\u1ecdng, h\u00e3y \u0111\u1ea3m b\u1ea3o b\u1ea1n ki\u1ec3m tra to\u00e0n b\u1ed9 h\u01b0\u1edbng d\u1eabn c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 Li\u00ean k\u1ebft N\u1ed9i b\u1ed9 cho SEO: C\u00e1c v\u00ed d\u1ee5 v\u00e0 Th\u1ef1c h\u00e0nh T\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ph\u1ea7n-9-cac-lien-k\u1ebft-tr\u1ecf-ra-ngoai-outbound-link\"><span class=\"ez-toc-section\" id=\"Phan_9_Cac_lien_ket_tro_ra_ngoai_outbound_link\"><\/span>Ph\u1ea7n 9: C\u00e1c li\u00ean k\u1ebft tr\u1ecf ra ngo\u00e0i (outbound link)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u00e1c li\u00ean k\u1ebft tr\u1ecf ra ngo\u00e0i (outbound, external) l\u00e0 c\u00e1c li\u00ean k\u1ebft tr\u1ecf t\u1eeb website c\u1ee7a b\u1ea1n \u0111\u1ebfn c\u00e1c trang kh\u00e1c. H\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng t\u1ed1t h\u01a1n (nh\u01b0ng b\u1ea1n th\u00ec kh\u00f4ng thi\u1ec7t h\u1ea1i g\u00ec, tr\u1eeb khi b\u1ea1n li\u00ean k\u1ebft \u0111\u1ebfn trang web si\u00eau spam).<\/p>\n\n\n\n<p>Nh\u01b0ng n\u00f3 \u0111em l\u1ea1i \u00edch l\u1ee3i nh\u01b0 th\u1ebf n\u00e0o cho b\u1ea1n? T\u1ea1i sao b\u1ea1n n\u00ean cho \u0111i c\u00e1c link juice mi\u1ec5n ph\u00ed cho c\u00e1c trang kh\u00e1c?<\/p>\n\n\n\n<p>Trong th\u1ef1c t\u1ebf, nh\u01b0 ch\u00fang t\u00f4i ti\u1ebft l\u1ed9 trong ph\u1ea7n 9 c\u1ee7a <em>H\u01b0\u1edbng d\u1eabn cho C\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng Google<\/em>, c\u00e1c li\u00ean k\u1ebft tr\u1ecf ra b\u00ean ngo\u00e0i m\u00e0 c\u00f3 li\u00ean quan, v\u00e0 trang web \u0111\u00f3 c\u00f3 th\u1ea9m quy\u1ec1n s\u1ebd \u0111em l\u1ea1i l\u1ee3i \u00edch cho x\u1ebfp h\u1ea1ng cho b\u1ea1n. Nh\u1eefng \u0111i\u1ec3m quan tr\u1ecdng kh\u00e1c v\u1ec1 li\u00ean k\u1ebft ngo\u00e0i v\u00e0 SEO bao g\u1ed3m:<\/p>\n\n\n\n<ul><li>Vi\u1ec7c gi\u1eef l\u1ea1i <a href=\"https:\/\/kiencang.net\/pagerank-la-gi\/\">Pagerank<\/a> l\u00e0 m\u1ed9t huy\u1ec1n tho\u1ea1i &#8211; kh\u00f4ng th\u1ec3 c\u00f3 chuy\u1ec7n trang c\u1ee7a b\u1ea1n b\u1ecb r\u00f2 r\u1ec9 link juice ch\u1ec9 v\u00ec n\u00f3 c\u00f3 nhi\u1ec1u li\u00ean k\u1ebft tr\u1ecf ra b\u00ean ngo\u00e0i h\u01a1n l\u00e0 c\u00e1c li\u00ean k\u1ebft n\u1ed9i b\u1ed9;<\/li><li>Trong th\u1ef1c t\u1ebf, c\u00e1c li\u00ean k\u1ebft tr\u1ecf ra b\u00ean ngo\u00e0i \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 c\u00e1c t\u00edn hi\u1ec7u tin c\u1eady &#8211; n\u1ebfu b\u1ea1n li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c ngu\u1ed3n tham kh\u1ea3o h\u1ed7 tr\u1ee3 cho d\u1eef li\u1ec7u v\u00e0 nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n, r\u00f5 r\u00e0ng b\u1ea1n \u0111\u00e3 l\u00e0m cho c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea3n th\u00e2n \u0111\u00fang \u0111\u1eafn v\u00e0 \u0111\u00e1ng tin c\u1eady h\u01a1n;<\/li><li>C\u00e1c li\u00ean k\u1ebft ti\u1ebfp th\u1ecb c\u0169ng \u1ed5n th\u00f4i, nh\u01b0ng h\u00e3y nh\u1edb s\u1eed d\u1ee5ng th\u1ebb meta <strong>nofollow<\/strong> ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t c\u1ee7a Google.<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ph\u1ea7n-10-backlinks\"><span class=\"ez-toc-section\" id=\"Phan_10_Backlinks\"><\/span>Ph\u1ea7n 10: Backlinks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>T\u1ea1i sao c\u00e1c backlink (nh\u1eefng li\u00ean k\u1ebft \u0111\u1ebfn t\u1eeb b\u00ean th\u1ee9 ba tr\u1ecf v\u1ec1 trang c\u1ee7a b\u1ea1n) l\u1ea1i quan tr\u1ecdng cho SEO? V\u00e2ng, nh\u01b0 ch\u00fang t\u00f4i v\u1eeba m\u1edbi \u0111\u1ec1 c\u1eadp, c\u00e1c li\u00ean k\u1ebft tr\u1ecf ra b\u00ean ngo\u00e0i t\u1eeb trang c\u1ee7a b\u1ea1n t\u1edbi nh\u1eefng trang kh\u00e1c \u0111em l\u1ea1i cho h\u1ecd th\u1ee9 h\u1ea1ng cao h\u01a1n &#8211; v\u00ec th\u1ebf \u0111i\u1ec1u ng\u01b0\u1ee3c l\u1ea1i c\u0169ng ph\u1ea3i \u0111\u00fang.<\/p>\n\n\n\n<p>Li\u00ean k\u1ebft ng\u01b0\u1ee3c l\u1ea1i v\u1ec1 trang c\u1ee7a b\u1ea1n t\u1eeb nh\u1eefng n\u01a1i kh\u00e1c trong th\u1ebf gi\u1edbi tr\u1ef1c tuy\u1ebfn l\u00e0 c\u00e1ch quan tr\u1ecdng \u0111\u1ec3 n\u00e2ng cao th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm; trong th\u1ef1c t\u1ebf, nh\u01b0 \u0111\u01b0\u1ee3c ti\u1ebft l\u1ed9 v\u00e0o n\u0103m ngo\u00e1i b\u1edfi Andrey Lipattsev, Chuy\u00ean gia Cao c\u1ea5p v\u1ec1 Ch\u1ea5t l\u01b0\u1ee3ng T\u00ecm ki\u1ebfm \u1edf Google Ireland, c\u00e1c li\u00ean k\u1ebft tr\u1ecf \u0111\u1ebfn trang c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t trong <em>ba<\/em> y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng h\u00e0ng \u0111\u1ea7u.<\/p>\n\n\n\n<p>C\u00f3 c\u1ea3 m\u1ed9t l\u0129nh v\u1ef1c kinh doanh \u0111ang b\u00f9ng n\u1ed5 xung quanh v\u1ea5n \u0111\u1ec1 x\u00e2y d\u1ef1ng li\u00ean k\u1ebft trong SEO &#8211; c\u1ea3 nh\u1eefng l\u1eddi khuy\u00ean v\u1ec1 c\u00e1ch x\u00e2y d\u1ef1ng c\u00e1c li\u00ean k\u1ebft, v\u00e0 c\u1ea3 trong vi\u1ec7c mua v\u00e0 b\u00e1n nh\u1eefng li\u00ean k\u1ebft \u0111\u00f3. D\u1ea7u v\u1eady th\u00ec vi\u1ec7c mua c\u00e1c li\u00ean k\u1ebft tr\u1ecf \u0111\u1ebfn \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 <a href=\"https:\/\/kiencang.net\/seo-mu-trang-mu-den\/\"><strong>k\u1ef9 thu\u1eadt SEO m\u0169 \u0111en<\/strong><\/a> v\u00e0 d\u1ec5 ph\u1ea3i g\u00e1nh ch\u1ecbu <em>h\u00ecnh ph\u1ea1t<\/em> h\u01a1n.<\/p>\n\n\n\n<p>Google \u0111\u00e1nh gi\u00e1 th\u1ea5p c\u00e1c d\u1ea1ng th\u1ee9c kh\u00e1c nhau c\u1ee7a vi\u1ec7c mua b\u00e1n li\u00ean k\u1ebft, th\u00ed d\u1ee5 nh\u01b0 c\u00e1c li\u00ean k\u1ebft tr\u00ean blog nh\u1eb1m m\u1ee5c \u0111\u00edch trao \u0111\u1ed5i \u0111\u1ec3 nh\u1eadn qu\u00e0 t\u1eb7ng mi\u1ec5n ph\u00ed, \u1edf nh\u1eefng th\u1eddi \u0111i\u1ec3m kh\u00e1c nhau. \u0110i\u1ec1u n\u00e0y l\u00e0m cho r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m SEO c\u1ea3nh gi\u00e1c v\u1edbi c\u00e1c th\u1ef1c ti\u1ec5n x\u00e2y d\u1ef1ng li\u00ean k\u1ebft chung chung. Nh\u01b0ng v\u1ec1 nguy\u00ean t\u1eafc Google kh\u00f4ng ch\u1ed1ng l\u1ea1i vi\u1ec7c x\u00e2y d\u1ef1ng li\u00ean k\u1ebft &#8211; tr\u00e1i l\u1ea1i, Google d\u1ef1a v\u00e0o c\u00e1c li\u00ean k\u1ebft \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c website l\u00e0 g\u00ec v\u00e0 m\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean cho ch\u00fang trong m\u1ed9t s\u1ed1 t\u00ecm ki\u1ebfm nh\u1ea5t \u0111\u1ecbnh.<\/p>\n\n\n\n<p>V\u1eady l\u00e0m th\u1ebf n\u00e0o b\u1ea1n ki\u1ebfm \u0111\u01b0\u1ee3c c\u00e1c backlink \u0111\u00fang c\u00e1ch? \u1ede \u0111\u00e2y c\u00f3 m\u1ed9t s\u1ed1 ch\u1ec9 d\u1eabn t\u1eeb ph\u1ea7n 10 c\u1ee7a H\u01b0\u1edbng d\u1eabn C\u00e1c y\u1ebfu t\u1ed1 X\u1ebfp h\u1ea1ng t\u1eeb Google:<\/p>\n\n\n\n<ul><li>Kh\u00f4ng c\u1ea7n ph\u1ea3i n\u00f3i, s\u1ed1 l\u01b0\u1ee3ng c\u00e1c t\u00ean mi\u1ec1n ri\u00eang r\u1ebd tr\u1ecf \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n l\u00e0 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng quan tr\u1ecdng trong thu\u1eadt to\u00e1n c\u1ee7a Google &#8211; nh\u01b0ng c\u1ea3 m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a c\u00e1c t\u00ean mi\u1ec1n tr\u1ecf \u0111\u1ebfn c\u0169ng \u0111\u01b0\u1ee3c xem x\u00e9t. C\u00f3 m\u1ed9t v\u00e0i backlink ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 c\u00f3 th\u1ea9m quy\u1ec1n l\u00e0 \u0111\u00e1ng gi\u00e1 h\u01a1n v\u1ec1 m\u1eb7t gi\u00e1 tr\u1ecb SEO so v\u1edbi c\u00f3 nhi\u1ec1u li\u00ean k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p (ngo\u1ea1i tr\u1eeb SEO \u0111\u1ecba \u0111i\u1ec3m, Greg Gifford s\u1ebd cung c\u1ea5p th\u00eam th\u00f4ng tin cho b\u1ea1n);<\/li><li>C\u00e1c backlink \u0111\u1ebfn t\u1eeb c\u00e1c trang trong l\u00e3nh v\u1ef1c h\u1eb9p c\u1ee7a b\u1ea1n c\u0169ng quan tr\u1ecdng h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi c\u00e1c trang kh\u00f4ng li\u00ean quan;<\/li><li>C\u00e1c li\u00ean k\u1ebft \u0111a d\u1ea1ng t\u1eeb nhi\u1ec1u trang web l\u00e0 \u0111i\u1ec1u t\u1ed1t, v\u00ec c\u00f3 qu\u00e1 nhi\u1ec1u li\u00ean k\u1ebft t\u1eeb c\u00f9ng m\u1ed9t t\u00ean mi\u1ec1n c\u00f3 th\u1ec3 b\u1ecb xem l\u00e0 spam;<\/li><li>C\u00e1c li\u00ean k\u1ebft \u0111\u1ebfn t\u1eeb n\u1ed9i dung d\u00e0i, ch\u1ee7 \u0111\u1ec1 \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm \u1ed5n \u0111\u1ecbnh c\u0169ng gi\u00e1 tr\u1ecb h\u01a1n so v\u1edbi c\u00e1c li\u00ean k\u1ebft ng\u1eafn, b\u00e0i vi\u1ebft d\u1ef1a tr\u00ean tin t\u1ee9c.<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"t\u1eb7ng-them-rankbrain-va-seo\"><span class=\"ez-toc-section\" id=\"Tang_them_RankBrain_va_SEO\"><\/span>T\u1eb7ng th\u00eam: RankBrain v\u00e0 SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V\u00ec kh\u00f4ng c\u00f3 ph\u1ea7n h\u01b0\u1edbng d\u1eabn ch\u00ednh th\u1ee9c trong <em>H\u01b0\u1edbng d\u1eabn cho C\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng c\u1ee7a Google<\/em>, t\u00f4i ngh\u0129 m\u00ecnh n\u00ean \u0111\u01b0a ra \u0111\u00e2y h\u01b0\u1edbng d\u1eabn r\u1ea5t tuy\u1ec7t v\u1eddi cho RankBrain v\u00e0 SEO c\u1ee7a Dan Taylor cho ph\u1ea7n n\u00e0y, nh\u01b0 Google ch\u00ednh th\u1ee9c \u0111\u1eb7t t\u00ean, RankBrain nh\u01b0 l\u00e0 m\u1ed9t trong ba t\u00edn hi\u1ec7u quan tr\u1ecdng nh\u1ea5t g\u00f3p ph\u1ea7n v\u00e0o x\u1ebfp h\u1ea1ng cho m\u1ed9t trang web.<\/p>\n\n\n\n<p>Trong h\u01b0\u1edbng d\u1eabn c\u1ee7a anh \u1ea5y, Dan Taylor ph\u00e1 v\u1ee1 v\u00e0 g\u1ee1 r\u1ed1i c\u00e1ch RankBrain l\u00e0m vi\u1ec7c, c\u0169ng nh\u01b0 m\u00e1y h\u1ecdc l\u00e0 g\u00ec, v\u00e0 c\u00e1c kh\u00e1i ni\u1ec7m c\u1ee7ng c\u1ed1 ARL (Association Rule Learning).<\/p>\n\n\n\n<p>Anh \u1ea5y sau \u0111\u00f3 gi\u1ea3i th\u00edch &#8220;t\u1ed1i \u01b0u h\u00f3a&#8221; cho RankBrain (g\u1ee3i \u00fd: n\u00f3 kh\u00f4ng ph\u1ee9c t\u1ea1p nh\u01b0 b\u1ea1n ngh\u0129 \u0111\u00e2u) v\u00e0 c\u00e1ch RankBrain kh\u00e1c bi\u1ec7t v\u1edbi &#8220;c\u00e1c thu\u1eadt to\u00e1n c\u1ed5 \u0111i\u1ec3n&#8221; nh\u01b0 <a href=\"https:\/\/kiencang.net\/google-panda\/\">Panda<\/a> v\u00e0 <a href=\"https:\/\/kiencang.net\/google-penguin\/\">Penguin<\/a>.<\/p>\n\n\n\n<p>V\u00ec ch\u01b0a d\u1ecbch b\u00e0i tr\u00ean c\u1ee7a Dan Taylor, b\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n \u0111\u1ecdc b\u00e0i n\u00e0y v\u1ec1 <a href=\"https:\/\/kiencang.net\/google-rankbrain-la-gi\/\">Google RankBrain<\/a> c\u1ee7a MOZ.<\/p>\n\n\n\n<p><em>(D\u1ecbch t\u1eeb b\u00e0i vi\u1ebft An in-depth guide to Google ranking factors, t\u00e1c gi\u1ea3 Rebecca Sentance, website Search Engine Watch)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong SEO, c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng c\u1ee7a Google lu\u00f4n l\u00e0 c\u00e2u chuy\u1ec7n c\u00f3 v\u00f4 s\u1ed1 huy\u1ec1n tho\u1ea1i. C\u00f3 nh\u1eefng l\u1eddi \u0111\u1ed3n \u0111o\u00e1n r\u1eb1ng c\u00f3 \u0111\u1ebfn h\u01a1n 200 t\u00edn hi\u1ec7u x\u1ebfp h\u1ea1ng c\u1ee7a Google (do th\u1ed1ng k\u00ea g\u1ed1c c\u1ee7a tuy\u00ean b\u1ed1 n\u00e0y l\u00e0 v\u00e0o n\u0103m 2006, v\u00ec th\u1ebf c\u00f3 l\u1ebd s\u1ebd an to\u00e0n h\u01a1n khi &hellip;<\/p>\n","protected":false},"author":1,"featured_media":6028,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng quan tr\u1ecdng nh\u1ea5t c\u1ee7a Google &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/10-yeu-to-xep-hang-tren-google\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng quan tr\u1ecdng nh\u1ea5t c\u1ee7a Google &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"Trong SEO, c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng c\u1ee7a Google lu\u00f4n l\u00e0 c\u00e2u chuy\u1ec7n c\u00f3 v\u00f4 s\u1ed1 huy\u1ec1n tho\u1ea1i. C\u00f3 nh\u1eefng l\u1eddi \u0111\u1ed3n \u0111o\u00e1n r\u1eb1ng c\u00f3 \u0111\u1ebfn h\u01a1n 200 t\u00edn hi\u1ec7u x\u1ebfp h\u1ea1ng c\u1ee7a Google (do th\u1ed1ng k\u00ea g\u1ed1c c\u1ee7a tuy\u00ean b\u1ed1 n\u00e0y l\u00e0 v\u00e0o n\u0103m 2006, v\u00ec th\u1ebf c\u00f3 l\u1ebd s\u1ebd an to\u00e0n h\u01a1n khi &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kiencang.net\/10-yeu-to-xep-hang-tren-google\/\" \/>\n<meta property=\"og:site_name\" content=\"Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/anhducnguyen87\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-01T16:57:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-01T02:49:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/11\/hang-ghe-duoc-xep.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"426\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 ph\u00fat\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"10 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng quan tr\u1ecdng nh\u1ea5t c\u1ee7a Google &#8226; Ki\u1ebfn c\u00e0ng","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kiencang.net\/10-yeu-to-xep-hang-tren-google\/","og_locale":"vi_VN","og_type":"article","og_title":"10 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng quan tr\u1ecdng nh\u1ea5t c\u1ee7a Google &#8226; Ki\u1ebfn c\u00e0ng","og_description":"Trong SEO, c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng c\u1ee7a Google lu\u00f4n l\u00e0 c\u00e2u chuy\u1ec7n c\u00f3 v\u00f4 s\u1ed1 huy\u1ec1n tho\u1ea1i. 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