{"id":5398,"date":"2017-07-23T14:29:08","date_gmt":"2017-07-23T14:29:08","guid":{"rendered":"https:\/\/kiencang.net\/?p=5398"},"modified":"2023-07-23T18:42:40","modified_gmt":"2023-07-23T11:42:40","slug":"trai-nghiem-thuong-mai-dien-tu","status":"publish","type":"post","link":"https:\/\/kiencang.net\/trai-nghiem-thuong-mai-dien-tu\/","title":{"rendered":"Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u00ean trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed: 3 xu h\u01b0\u1edbng n\u00ean theo v\u00e0 3 xu h\u01b0\u1edbng kh\u00f4ng n\u00ean theo"},"content":{"rendered":"\n<p><strong><span style=\"color: #993300;\">T\u00f3m t\u1eaft:&nbsp;<\/span><\/strong><span style=\"color: #993300;\">Nghi\u00ean c\u1ee9u m\u1edbi nh\u1ea5t v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a ch\u00fang t\u00f4i ti\u1ebft l\u1ed9 c\u00e1ch n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng cho website b\u00e1n h\u00e0ng nh\u01b0 c\u00e1c \u1ea3nh s\u1ea3n ph\u1ea9m l\u1edbn, \u0111a d\u1ea1ng, \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin \u0111\u00e1nh gi\u00e1 (<em>robust reviews<\/em>) v\u00e0 \u00e1p d\u1ee5ng gi\u1ea3m gi\u00e1 d\u1ec5 d\u00e0ng. C\u00e1c thi\u1ebft k\u1ebf m\u1edbi b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi th\u00f4ng tin s\u1ea3n ph\u1ea9m b\u1ecb \u1ea9n, ph\u1ea7n ph\u1ea3n h\u1ed3i trang web y\u1ebfu k\u00e9m, v\u00e0 c\u00e1c khu v\u1ef1c d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng l\u1ed9n x\u1ed9n.<\/span><\/p>\n\n\n\n<p>Trong c\u1eadp nh\u1eadt m\u1edbi \u0111\u00e2y cho chu\u1ed7i b\u00e1o c\u00e1o Tr\u1ea3i Nghi\u1ec7m Ng\u01b0\u1eddi D\u00f9ng tr\u00ean Trang Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed c\u1ee7a ch\u00fang t\u00f4i, ch\u00fang t\u00f4i \u0111\u00e3 khuy\u1ebfn kh\u00edch m\u1ed9t s\u1ed1 c\u1ea3i ti\u1ebfn thi\u1ebft k\u1ebf, trong khi khuy\u1ebfn c\u00e1o \u0111\u1ec3 \u00fd c\u00e1c v\u1ea5n \u0111\u1ec1 c\u0169 v\u1eabn c\u00f2n v\u00e0 m\u1ed9t s\u1ed1 c\u00e1i m\u1edbi n\u1ed5i l\u00ean.<\/p>\n\n\n\n<p>So s\u00e1nh t\u1eeb c\u00e1c ph\u00e1t hi\u1ec7n trong nghi\u00ean c\u1ee9u tr\u01b0\u1edbc v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, ch\u00fang t\u00f4i h\u1ea1nh ph\u00fac khi th\u1ea5y \u1ea3nh s\u1ea3n ph\u1ea9m l\u1edbn h\u01a1n gi\u00fap tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, th\u00f4ng tin \u0111\u00e1nh gi\u00e1 \u0111\u1ea7y \u0111\u1ee7, c\u1ea9n th\u1eadn cung c\u1ea5p b\u1ed1i c\u1ea3nh xung quanh ph\u1ea3n h\u1ed3i, v\u00e0 d\u1ec5 d\u00e0ng \u00e1p d\u1ee5ng m\u00e3 phi\u1ebfu gi\u1ea3m gi\u00e1, qu\u00e0 t\u1eb7ng (<em>coupon<\/em>) gi\u00fap nh\u1eefng ng\u01b0\u1eddi s\u0103n h\u00e0ng gi\u00e1 r\u1ebb (<em>bargain hunters<\/em>) ho\u00e0n th\u00e0nh \u0111\u01a1n h\u00e0ng.<\/p>\n\n\n\n<p>Ch\u00fang t\u00f4i c\u0169ng th\u1ea5y m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 m\u1edbi, bao g\u1ed3m <strong>xu h\u01b0\u1edbng \u1ea9n ho\u1eb7c t\u1ed1i gi\u1ea3n h\u00f3a chi ti\u1ebft v\u00e0 m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m<\/strong>. M\u1ed9t v\u1ea5n \u0111\u1ec1 c\u0169 v\u1eabn c\u00f2n: <strong>c\u00e1c trang khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng \u1edf t\u00ecnh tr\u1ea1ng kh\u00f3 kh\u0103n cho vi\u1ec7c nh\u1eadn bi\u1ebft khi m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c th\u00eam v\u00e0o gi\u1ecf h\u00e0ng<\/strong>. V\u00e0 m\u1ed9t v\u1ea5n m\u1edbi, c\u00e1c thi\u1ebft k\u1ebf g\u1ecdn g\u00e0ng s\u1ea1ch s\u1ebd nh\u1ea5n m\u1ea1nh \u0111\u1ebfn phi\u1ec1n to\u00e1i kh\u00e1c:<strong> c\u00e1c&nbsp;khu v\u1ef1c d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a trang tr\u00f4ng b\u1eeba b\u1ed9n v\u00e0 l\u1ed7i th\u1eddi<\/strong> (<em>cluttered and dated<\/em>).<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d742e2b86\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d742e2b86\"  type=\"checkbox\" id=\"item-6577d742e2b86\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/trai-nghiem-thuong-mai-dien-tu\/#Dieu_Tot_Anh_San_Pham_Lon_Hon\" title=\"\u0110i\u1ec1u T\u1ed1t: \u1ea2nh S\u1ea3n Ph\u1ea9m L\u1edbn H\u01a1n\">\u0110i\u1ec1u T\u1ed1t: \u1ea2nh S\u1ea3n Ph\u1ea9m L\u1edbn H\u01a1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/trai-nghiem-thuong-mai-dien-tu\/#Dieu_Tot_Nhieu_Danh_Gia_Chi_Tiet_Hon\" title=\"\u0110i\u1ec1u T\u1ed1t: Nhi\u1ec1u \u0110\u00e1nh Gi\u00e1 Chi Ti\u1ebft H\u01a1n\">\u0110i\u1ec1u T\u1ed1t: Nhi\u1ec1u \u0110\u00e1nh Gi\u00e1 Chi Ti\u1ebft H\u01a1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/trai-nghiem-thuong-mai-dien-tu\/#Dieu_Tot_Ma_Giam_Gia_Ban_Co_The_Su_Dung\" title=\"\u0110i\u1ec1u T\u1ed1t: M\u00e3 Gi\u1ea3m Gi\u00e1 B\u1ea1n C\u00f3 Th\u1ec3 S\u1eed D\u1ee5ng\">\u0110i\u1ec1u T\u1ed1t: M\u00e3 Gi\u1ea3m Gi\u00e1 B\u1ea1n C\u00f3 Th\u1ec3 S\u1eed D\u1ee5ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/trai-nghiem-thuong-mai-dien-tu\/#Dieu_Te_Phan_Mo_Ta_San_Pham_Nho_Hon_va_Bi_An\" title=\"\u0110i\u1ec1u T\u1ec7: Ph\u1ea7n M\u00f4 T\u1ea3 S\u1ea3n Ph\u1ea9m Nh\u1ecf H\u01a1n v\u00e0 B\u1ecb \u1ea8n\">\u0110i\u1ec1u T\u1ec7: Ph\u1ea7n M\u00f4 T\u1ea3 S\u1ea3n Ph\u1ea9m Nh\u1ecf H\u01a1n v\u00e0 B\u1ecb \u1ea8n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/trai-nghiem-thuong-mai-dien-tu\/#Dieu_Te_Them_San_Pham_vao_Gio_Hang\" title=\"\u0110i\u1ec1u T\u1ec7: Th\u00eam S\u1ea3n Ph\u1ea9m v\u00e0o Gi\u1ecf H\u00e0ng\">\u0110i\u1ec1u T\u1ec7: Th\u00eam S\u1ea3n Ph\u1ea9m v\u00e0o Gi\u1ecf H\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kiencang.net\/trai-nghiem-thuong-mai-dien-tu\/#Dieu_Te_Dich_Vu_Khach_Hang_Trong_Lon_Xon\" title=\"\u0110i\u1ec1u T\u1ec7: D\u1ecbch V\u1ee5 Kh\u00e1ch H\u00e0ng Tr\u00f4ng L\u1ed9n X\u1ed9n\">\u0110i\u1ec1u T\u1ec7: D\u1ecbch V\u1ee5 Kh\u00e1ch H\u00e0ng Tr\u00f4ng L\u1ed9n X\u1ed9n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kiencang.net\/trai-nghiem-thuong-mai-dien-tu\/#Ket_Qua_Phu_Hop\" title=\"K\u1ebft Qu\u1ea3 Ph\u00f9 H\u1ee3p\">K\u1ebft Qu\u1ea3 Ph\u00f9 H\u1ee3p<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dieu_Tot_Anh_San_Pham_Lon_Hon\"><\/span>\u0110i\u1ec1u T\u1ed1t: \u1ea2nh S\u1ea3n Ph\u1ea9m L\u1edbn H\u01a1n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>D\u00f9 l\u00e0 do&nbsp;k\u00edch c\u1ee1 m\u00e0n h\u00ecnh v\u00e0 \u0111\u1ed9 ph\u00e2n gi\u1ea3i t\u0103ng l\u00ean, thi\u1ebft k\u1ebf tr\u1ef1c quan h\u01a1n ho\u1eb7c \u0111\u1ec3 \u0111em l\u1ea1i l\u1ee3i \u00edch tr\u1ea3i nghi\u1ec7m tr\u00ean trang, c\u00e1c trang web \u0111\u00e3 <strong>\u0111\u01b0a c\u00e1c \u1ea3nh s\u1ea3n ph\u1ea9m l\u1edbn h\u01a1n v\u00e0o<\/strong>.<\/p>\n\n\n\n<p>H\u00ecnh \u1ea3nh \u0111\u00e3 t\u0103ng k\u00edch th\u01b0\u1edbc tr\u00ean c\u00e1c trang b\u00e1n h\u00e0ng, v\u1edbi nhi\u1ec1u chi ti\u1ebft d\u1ec5 quan s\u00e1t h\u01a1n. Ch\u00fang ta \u0111\u1ec1u bi\u1ebft&nbsp;m\u1ed9t b\u1ee9c \u1ea3nh gi\u00e1 tr\u1ecb h\u01a1n c\u1ea3 ng\u00e0n l\u1eddi n\u00f3i, v\u00e0 tr\u00ean trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, m\u1ed9t b\u1ee9c \u1ea3nh t\u1ed1t gi\u00e1 tr\u1ecb c\u1ea3 ng\u00e0n \u0111\u00f4-la. Trong b\u00e0i ki\u1ec3m tra v\u1ec1 <a href=\"https:\/\/kiencang.net\/tinh-kha-dung-la-gi\/\">t\u00ednh kh\u1ea3 d\u1ee5ng<\/a>, <strong>ng\u01b0\u1eddi d\u00f9ng nh\u1eb7t nh\u1ea1nh c\u00e1c chi ti\u1ebft s\u1ea3n ph\u1ea9m t\u1eeb h\u00ecnh \u1ea3nh<\/strong>, bao g\u1ed3m c\u00e1c chi ti\u1ebft kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp trong ph\u1ea7n m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m. \u1ea2nh l\u1edbn c\u00f3 th\u1ec3 cho th\u1ea5y nhi\u1ec1u chi ti\u1ebft h\u01a1n, v\u00e0 \u0111a g\u00f3c nh\u00ecn c\u00f2n cung c\u1ea5p nhi\u1ec1u th\u00f4ng tin h\u01a1n. C\u00e1c b\u1ee9c \u1ea3nh s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ho\u1eb7c trong b\u1ed1i c\u1ea3nh n\u1ebfu d\u00f9ng v\u0103n b\u1ea3n th\u00ec c\u1ea7n tr\u00ecnh b\u00e0y d\u00e0i d\u00f2ng (<em>in context go a long way<\/em>) \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1ch h\u00e0ng. Ch\u00fang t\u00f4i th\u1ea5y ng\u01b0\u1eddi d\u00f9ng nh\u1eadn ra m\u00e1y n\u01b0\u1edbng b\u00e1nh m\u1ef3 c\u00f3 khe \u0111\u1ee7 l\u1edbn cho b\u00e1nh m\u1ef3 tr\u00f2n v\u00e0 m\u1ed9t ng\u01b0\u1eddi kh\u00e1c bi\u1ebft r\u1eb1ng \u0111\u1ebf l\u00f3t ly c\u00f3 ch\u00e2n b\u1ea3o v\u1ec7 n\u1ed9i th\u1ea5t b\u1eb1ng g\u1ed7 c\u1ee7a c\u00f4 \u1ea5y, ch\u1ec9 \u0111\u01a1n gi\u1ea3n b\u1eb1ng c\u00e1ch nh\u00ecn v\u00e0o h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p>S\u1ef1 gia t\u0103ng k\u00edch c\u1ee1 h\u00ecnh \u1ea3nh kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c th\u1ea5y \u1edf trang s\u1ea3n ph\u1ea9m. Trang danh m\u1ee5c s\u1ea3n ph\u1ea9m, c\u00e1i th\u01b0\u1eddng c\u1ed1 nh\u1ed3i nh\u00e9t c\u00e0ng nhi\u1ec1u \u1ea3nh s\u1ea3n ph\u1ea9m nh\u1ecf trong trang c\u00e0ng t\u1ed1t, gi\u1edd c\u0169ng s\u1eed d\u1ee5ng c\u00e1c \u1ea3nh l\u1edbn h\u01a1n. \u0110i\u1ec1u \u0111\u00f3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng <strong>th\u1ea5y chi ti\u1ebft s\u1edbm h\u01a1n trong khi mua h\u00e0ng v\u00e0 qu\u00e1 tr\u00ecnh so s\u00e1nh<\/strong>, gi\u00fap ng\u01b0\u1eddi d\u00f9ng \u0111\u1ea7u t\u01b0 th\u1eddi gian c\u1ee7a h\u1ecd v\u00e0o vi\u1ec7c kh\u00e1m ph\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m th\u00edch h\u1ee3p.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/Coldwater_BigProductImages_border.png\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"650\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/Coldwater_BigProductImages_border.png\" alt=\"\u1ea2nh s\u1ea3n ph\u1ea9m l\u1edbn h\u01a1n\" class=\"wp-image-5400\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/Coldwater_BigProductImages_border.png 720w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/Coldwater_BigProductImages_border-300x271.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a><figcaption class=\"wp-element-caption\">C\u00e1c b\u1ee9c \u1ea3nh s\u1ea3n ph\u1ea9m l\u1edbn h\u01a1n tr\u00ean nhi\u1ec1u trang, nh\u01b0 trang danh m\u1ee5c s\u1ea3n ph\u1ea9m t\u1eeb Coldwater Creek, cho ph\u00e9p ng\u01b0\u1eddi mua h\u00e0ng th\u1ea5y nhi\u1ec1u chi ti\u1ebft s\u1ea3n ph\u1ea9m h\u01a1n.<\/figcaption><\/figure>\n\n\n\n<p>Nh\u00e2n ti\u1ec7n trong&nbsp;ch\u1ee7 \u0111\u1ec1 v\u1ec1 h\u00ecnh \u1ea3nh, \u0111\u1ec3 c\u00e2n nh\u1eafc \u0111\u00fang ch\u00fang ta c\u1ea7n nh\u1eafc l\u1ea1i c\u00e1c ph\u00e1t hi\u1ec7n c\u0169 l\u00e0 c\u00e1c b\u1ee9c h\u00ecnh tr\u00f4ng gi\u1ed1ng qu\u1ea3ng c\u00e1o s\u1ebd b\u1ecb b\u1ecf qua v\u00e0 c\u00e1c b\u1ee9c \u1ea3nh thu\u1ea7n t\u00fay minh h\u1ecda g\u00e2y h\u1ea1i h\u01a1n l\u00e0 gi\u00fap \u0111\u1ee1. Khi ch\u00fang t\u00f4i khuy\u1ebfn ngh\u1ecb d\u00f9ng \u1ea3nh l\u1edbn, chi ti\u1ebft, \u00fd c\u1ee7a ch\u00fang t\u00f4i l\u00e0 \u1ea3nh s\u1ea3n ph\u1ea9m th\u1ef1c s\u1ef1 (bao g\u1ed3m c\u1ea3 \u1ea3nh s\u1ea3n ph\u1ea9m trong khi d\u00f9ng ho\u1eb7c trong c\u00e1c b\u1ed1i c\u1ea3nh).<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dieu_Tot_Nhieu_Danh_Gia_Chi_Tiet_Hon\"><\/span>\u0110i\u1ec1u T\u1ed1t: Nhi\u1ec1u \u0110\u00e1nh Gi\u00e1 Chi Ti\u1ebft H\u01a1n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u00e1c \u0111\u00e1nh gi\u00e1 gi\u00fap ng\u01b0\u1eddi d\u00f9ng hi\u1ec3u h\u01a1n v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 c\u00e1ch d\u00f9ng s\u1ea3n ph\u1ea9m. C\u00e1c \u0111\u00e1nh gi\u00e1 c\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi ho\u1eb7c gi\u1ea3i quy\u1ebft s\u1ef1 lo l\u1eafng (<em>address concerns<\/em>) m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 v\u1ec1 s\u1ea3n ph\u1ea9m, b\u1edfi v\u00ec ch\u00fang th\u01b0\u1eddng \u0111\u01b0\u1ee3c vi\u1ebft ra t\u1eeb quan \u0111i\u1ec3m c\u1ee7a nh\u1eefng ng\u01b0\u1eddi c\u1ea7n ho\u1eb7c mu\u1ed1n, v\u00e0 \u0111\u00e3 th\u1ef1c s\u1ef1 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m. \u0110\u01b0a ra \u0111\u00e1nh gi\u00e1 l\u00e0 s\u1ef1 gi\u00fap \u0111\u1ee1, nh\u01b0ng c\u00e1c trang c\u00f3 th\u1ec3 \u0111\u01b0a c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 \u0111i xa h\u01a1n b\u1eb1ng c\u00e1ch <strong>\u0111\u01b0a th\u00eam th\u00f4ng tin v\u1ec1 ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 ho\u1eb7c t\u1ed1t h\u01a1n l\u00e0 t\u00f3m t\u1eaft l\u1ea1i c\u00e1c \u0111\u00e1nh gi\u00e1<\/strong>.<\/p>\n\n\n\n<p>Nhi\u1ec1u trang \u0111\u00e3 th\u00eam chi ti\u1ebft cho c\u00e1c \u0111\u00e1nh gi\u00e1: c\u00e1c chi ti\u1ebft li\u00ean quan v\u1ec1 ng\u01b0\u1eddi vi\u1ebft \u0111\u00e1nh gi\u00e1, nh\u01b0 gi\u1edbi t\u00ednh ho\u1eb7c tu\u1ed5i t\u00e1c, ho\u1eb7c ti\u00eau chu\u1ea9n s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1, nh\u01b0 k\u00edch c\u1ee1 ho\u1eb7c ch\u1ea5t l\u01b0\u1ee3ng. C\u00e1c trang ghi nh\u1eadn nh\u1eefng ng\u01b0\u1eddi \u0111\u00f3ng g\u00f3p h\u00e0ng \u0111\u1ea7u v\u00e0 cho ph\u00e9p \u0111\u1ed9c gi\u1ea3 \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb c\u1ee7a b\u00e0i \u0111\u00e1nh gi\u00e1 (<em>letting readers rate the value of the review<\/em>). H\u1ecd c\u0169ng t\u00f3m t\u1eaft c\u00e1c t\u1eeb kh\u00f3a v\u00e0 c\u00e2u t\u00edch c\u1ef1c, ti\u00eau c\u1ef1c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong b\u00e0i \u0111\u00e1nh gi\u00e1, ho\u1eb7c th\u1eadm ch\u00ed l\u00e0m n\u1ed5i b\u1eadt c\u00e1c tr\u00edch d\u1eabn t\u1eeb \u0111\u00e1nh gi\u00e1 h\u1eefu \u00edch ho\u1eb7c c\u00f3 t\u00ednh m\u00f4 t\u1ea3.<\/p>\n\n\n\n<p>Nh\u01b0 l\u00e0 th\u00f4ng tin b\u1ed5 sung, khi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1ch, n\u00f3 c\u00f3 th\u1ec3 gi\u00fap <strong>ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng h\u01a1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ea7y \u0111\u1ee7 l\u1ee3i \u00edch<\/strong>&nbsp;t\u1eeb c\u00e1c l\u1ef1a ch\u1ecdn c\u1ee7a ng\u01b0\u1eddi kh\u00e1c. Chi ti\u1ebft ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u00ecm th\u1ea5y \u0111\u00e1nh gi\u00e1 th\u00edch h\u1ee3p v\u1edbi t\u00ecnh hu\u1ed1ng ho\u1eb7c c\u00e1ch s\u1eed d\u1ee5ng c\u1ee7a h\u1ecd, v\u00e0 t\u00f3m t\u1eaft \u0111\u00e1nh gi\u00e1 gi\u00fap ng\u01b0\u1eddi d\u00f9ng l\u01b0\u1edbt qua s\u1ed1 l\u01b0\u1ee3ng l\u1edbn \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c c\u00e1c \u0111i\u1ec3m m\u1ea1nh ho\u1eb7c y\u1ebfu th\u01b0\u1eddng c\u00f3 c\u1ee7a s\u1ea3n ph\u1ea9m (<em>common issues or strengths the product has<\/em>).<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/OrientalTrading_Reviews_border.png\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"737\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/OrientalTrading_Reviews_border.png\" alt=\"Nhi\u1ec1u \u0111\u00e1nh gi\u00e1 chi ti\u1ebft h\u01a1n\" class=\"wp-image-5401\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/OrientalTrading_Reviews_border.png 720w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/OrientalTrading_Reviews_border-293x300.png 293w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a><figcaption class=\"wp-element-caption\">OrientalTrading.com c\u00f3 c\u00e1c ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 bao g\u1ed3m gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng, cung c\u1ea5p ph\u01b0\u01a1ng th\u1ee9c thay th\u1ebf \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m. Tr\u00edch d\u1eabn ch\u1ea5t l\u01b0\u1ee3ng t\u00edch c\u1ef1c v\u00e0 ti\u00eau c\u1ef1c ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u01b0\u1ee3c t\u00f3m l\u01b0\u1ee3c \u1edf ph\u1ea7n \u0111\u1ea7u c\u1ee7a khu v\u1ef1c \u0111\u00e1nh gi\u00e1.<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dieu_Tot_Ma_Giam_Gia_Ban_Co_The_Su_Dung\"><\/span>\u0110i\u1ec1u T\u1ed1t: M\u00e3 Gi\u1ea3m Gi\u00e1 B\u1ea1n C\u00f3 Th\u1ec3 S\u1eed D\u1ee5ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trong qu\u00e1 kh\u1ee9, ch\u00fang t\u00f4i t\u1eebng th\u1ea5y ng\u01b0\u1eddi d\u00f9ng r\u1ea5t kh\u00f3 kh\u0103n khi s\u1eed d\u1ee5ng phi\u1ebfu qu\u00e0 t\u1eb7ng v\u00e0 ch\u1eb3ng d\u1ec5 d\u00e0ng g\u00ec \u0111\u1ec3 \u0111\u1ee7 ti\u00eau chu\u1ea9n gi\u1ea3m gi\u00e1 tr\u00ean c\u00e1c trang. Ch\u00fang t\u00f4i vui m\u1eebng khi th\u1ea5y r\u1eb1ng gi\u1edd \u0111\u00e2y m\u1ed9t s\u1ed1 trang \u0111\u00e3 l\u00e0m qu\u00e1 tr\u00ecnh n\u00e0y <strong>d\u1ec5 d\u00e0ng h\u01a1n bao gi\u1edd h\u1ebft cho ng\u01b0\u1eddi mua \u00e1p d\u1ee5ng gi\u1ea3m gi\u00e1 ho\u1eb7c th\u1eadm ch\u00ed t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 nh\u1eadn ch\u00fang<\/strong>. N\u1ebfu gi\u1ea3m gi\u00e1 \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o tr\u00ean trang web, n\u00f3 t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ec3 gi\u1ea3m gi\u00e1 cho ng\u01b0\u1eddi d\u1ee5ng \u0111\u1ee7 ti\u00eau chu\u1ea9n. N\u1ebfu m\u00e3 gi\u1ea3m gi\u00e1 ho\u1eb7c phi\u1ebfu qu\u00e0 t\u1eb7ng c\u00f3 s\u1eb5n, c\u1ea7n l\u00e0m n\u00f3 d\u1ec5 nh\u1eadp v\u00e0 \u00e1p d\u1ee5ng c\u00e1c m\u00e3 n\u00e0y, v\u00e0 c\u1ea7n nhanh ch\u00f3ng l\u00e0m \u0111i\u1ec1u \u0111\u00f3 tr\u01b0\u1edbc khi ng\u01b0\u1eddi d\u00f9ng \u0111i \u0111\u1ebfn trang thanh to\u00e1n (<em>payment page<\/em>) trong qu\u00e1 tr\u00ecnh ho\u00e0n t\u1ea5t thanh to\u00e1n \u0111\u01a1n h\u00e0ng (<em>checkout process<\/em>). Ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n th\u1ea5y vi\u1ec7c \u00e1p d\u1ee5ng gi\u1ea3m gi\u00e1 c\u00e0ng s\u1edbm (<em>applied as early<\/em>) trong qu\u00e1 tr\u00ecnh mua s\u1eafm th\u00ec c\u00e0ng t\u1ed1t.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 c\u00e1c trang s\u1eed d\u1ee5ng m\u00e3 gi\u1ea3m gi\u00e1 kh\u00f3 kh\u0103n trong khi \u0111\u1eb7t h\u00e0ng c\u00f3 th\u1ec3 t\u0103ng \u0111\u01a1n h\u00e0ng tr\u00ean t\u1ed5ng th\u1ec3, th\u00ec vi\u1ec7c ng\u0103n c\u1ea3n ng\u01b0\u1eddi d\u00f9ng c\u00f3 c\u01a1 h\u1ed9i s\u1eed d\u1ee5ng ho\u1eb7c t\u1eadn d\u1ee5ng m\u00e3 gi\u1ea3m gi\u00e1 l\u00e0m gi\u1ea3m l\u00f2ng tin&nbsp;v\u00e0 c\u00f3 th\u1ec3 l\u00e0m h\u1ecd th\u1ea5t v\u1ecdng&nbsp;\u0111\u1ebfn m\u1ee9c kh\u00f4ng bao gi\u1edd mu\u1ed1n mua h\u00e0ng tr\u00ean trang th\u00eam l\u1ea7n n\u00e0o n\u1eefa. H\u01a1n n\u1eefa, vi\u1ec7c l\u00e0m cho ti\u00eau chu\u1ea9n gi\u1ea3m gi\u00e1 d\u1ec5 d\u00e0ng h\u01a1n c\u00f3 th\u00eam l\u1ee3i th\u1ebf kh\u00e1c: ch\u00fang ta th\u1ea5y r\u1eb1ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng quy\u1ebft \u0111\u1ecbnh chi nhi\u1ec1u ti\u1ec1n h\u01a1n tr\u00ean trang khi \u0111\u1eb7t h\u00e0ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng ti\u00eau chu\u1ea9n giao h\u00e0ng mi\u1ec5n ph\u00ed.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/ChildrensPlace_CouponCode_Border.png\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"432\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/ChildrensPlace_CouponCode_Border.png\" alt=\"M\u00e3 gi\u1ea3m gi\u00e1 s\u1eed d\u1ee5ng d\u1ec5 d\u00e0ng\" class=\"wp-image-5402\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/ChildrensPlace_CouponCode_Border.png 720w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/ChildrensPlace_CouponCode_Border-300x180.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a><figcaption class=\"wp-element-caption\">Children&#8217;s Place cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng click v\u00e0o n\u00fat Th\u00eam m\u00e3 Coupon trong ph\u1ea7n xem tr\u01b0\u1edbc gi\u1ecf h\u00e0ng (<em>shopping-cart preview<\/em>) xu\u1ea5t hi\u1ec7n \u1edf g\u00f3c tr\u00ean b\u00ean ph\u1ea3i (<em>upper right corner<\/em>) c\u1ee7a trang. N\u00fat n\u00e0y d\u1eabn \u0111\u1ebfn gi\u1ecf h\u00e0ng, n\u01a1i ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 nh\u1eadp v\u00e0 \u00e1p d\u1ee5ng gi\u1ea3m gi\u00e1 trong khi mua h\u00e0ng h\u01a1n l\u00e0 ph\u1ea3i \u0111\u1ee3i \u0111\u1ebfn trang thanh to\u00e1n trong qu\u00e1 tr\u00ecnh ho\u00e0n t\u1ea5t thanh to\u00e1n \u0111\u01a1n h\u00e0ng (<em>checkout process<\/em>).<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dieu_Te_Phan_Mo_Ta_San_Pham_Nho_Hon_va_Bi_An\"><\/span>\u0110i\u1ec1u T\u1ec7: Ph\u1ea7n M\u00f4 T\u1ea3 S\u1ea3n Ph\u1ea9m Nh\u1ecf H\u01a1n v\u00e0 B\u1ecb \u1ea8n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Ph\u1ea7n m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m d\u01b0\u1eddng nh\u01b0 kh\u00f4ng c\u00f3 m\u1eb7t<\/strong> tr\u00ean r\u1ea5t nhi\u1ec1u trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Ch\u00fang th\u01b0\u1eddng \u1edf v\u1ecb tr\u00ed xa t\u1ea7m v\u1edbi tr\u00ean trang web, xa kh\u1ecfi \u1ea3nh s\u1ea3n ph\u1ea9m, ho\u00e0n to\u00e0n \u1ea9n d\u01b0\u1edbi li\u00ean k\u1ebft, v\u00e0 \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o c\u00e1c h\u1ed9p nh\u1ecf. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 v\u00ec thi\u1ebft k\u1ebf tr\u00ean desktop b\u1ecb thay \u0111\u1ed5i b\u1edfi \u1ea3nh h\u01b0\u1edfng c\u1ee7a thi\u1ebft k\u1ebf tr\u00ean di \u0111\u1ed9ng, c\u00e1c c\u00f4ng ty mu\u1ed1n t\u1ea1o th\u00f4ng tin ng\u1eafn g\u1ecdn nh\u01b0 nhau cho c\u1ea3 m\u00e0n h\u00ecnh l\u1edbn v\u00e0 m\u00e0n h\u00ecnh nh\u1ecf.<\/p>\n\n\n\n<p>Trong khi s\u1ef1 gia t\u0103ng k\u00edch c\u1ee1 h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m l\u00e0 \u0111\u00e1ng khen ng\u1ee3i, th\u00ec \u0111i\u1ec1u n\u00e0y kh\u00f4ng \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng cho ph\u1ea7n m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m. Ph\u1ea7n m\u00f4 t\u1ea3 c\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi v\u1ec1 c\u00e1ch d\u00f9ng, l\u1ee3i \u00edch, c\u00e1ch b\u1ea3o qu\u1ea3n, ngu\u1ed3n nguy\u00ean li\u1ec7u (<em>use, benefits, care, materials<\/em>). \u0110i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 \u00fd n\u00f3i r\u1eb1ng b\u1ea1n c\u1ea7n 1000 t\u1eeb nh\u01b0 lu\u1eadn v\u0103n trong ph\u1ea7n m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m hi\u1ec7n ra ngay khi t\u1ea3i trang, nh\u01b0ng n\u1ebfu ng\u01b0\u1eddi d\u00f9ng c\u1ea7n th\u00f4ng tin m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m th\u00ec h\u1ecd c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y n\u00f3 nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng (<em>quickly and easily find<\/em>).<\/p>\n\n\n\n<p>Th\u00f4ng tin s\u1ea3n ph\u1ea9m tr\u00ean trang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u1ebfp th\u00e0nh nhi\u1ec1u l\u1edbp. N\u1ebfu kh\u00f4ng gian ch\u1eadt h\u1eb9p, n\u00ean bao g\u1ed3m ph\u1ea7n t\u00f3m l\u01b0\u1ee3c ho\u1eb7c ph\u1ea7n m\u00f4 t\u1ea3 ng\u1eafn \u1edf \u0111\u1ea7u trang, v\u1edbi m\u1ed9t \u0111\u01b0\u1eddng link g\u1ecdn g\u00e0ng \u0111\u1ec3 th\u00eam chi ti\u1ebft. \u0110\u1ea3m b\u1ea3o l\u00e0 th\u00f4ng tin t\u00f3m t\u1eaft r\u00f5 r\u00e0ng v\u00e0 c\u00f3 t\u00ednh m\u00f4 t\u1ea3. Ng\u01b0\u1eddi d\u00f9ng s\u1ebd \u0111\u00e0o s\u00e2u khi mu\u1ed1n bi\u1ebft chi ti\u1ebft, nh\u01b0ng h\u1ecd kh\u00f4ng ph\u1ea3i s\u0103n l\u00f9ng th\u00f4ng tin s\u1ea3n ph\u1ea9m ngay l\u00fac ban \u0111\u1ea7u.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/EsteeLauder_ClickToReadDescriptionCropped_border.png\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"535\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/EsteeLauder_ClickToReadDescriptionCropped_border.png\" alt=\"Ph\u1ea7n m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m nh\u1ecf h\u01a1n v\u00e0 b\u1ecb \u1ea9n \u0111i\" class=\"wp-image-5404\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/EsteeLauder_ClickToReadDescriptionCropped_border.png 720w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/EsteeLauder_ClickToReadDescriptionCropped_border-300x223.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a><figcaption class=\"wp-element-caption\">Ph\u1ea7n m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m tr\u00ean trang web Estee Lauder \u0111\u01b0\u1ee3c nh\u1ed3i v\u00e0o h\u1ed9p c\u00f3 kh\u00f4ng gian ch\u1ec9 c\u00f3 4 d\u00f2ng v\u0103n b\u1ea3n h\u1eb9p (<em>narrow lines of text<\/em>).<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/EsteeLauder_DescriptionRevealed_cropped_border.png\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"535\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/EsteeLauder_DescriptionRevealed_cropped_border.png\" alt=\"Ph\u1ea7n m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m nh\u1ecf h\u01a1n v\u00e0 b\u1ecb \u1ea9n \u0111i\" class=\"wp-image-5405\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/EsteeLauder_DescriptionRevealed_cropped_border.png 720w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/EsteeLauder_DescriptionRevealed_cropped_border-300x223.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a><figcaption class=\"wp-element-caption\">M\u1edf r\u1ed9ng ph\u1ea7n m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m tr\u00ean trang Estee Lauder \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1edf r\u1ed9ng h\u1ed9p ch\u1ee9a ph\u1ea7n m\u00f4 t\u1ea3, bu\u1ed9c ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i cu\u1ed9n ph\u1ea7n m\u00f4 t\u1ea3 \u0111\u1ec3 xem th\u00f4ng tin s\u1ea3n ph\u1ea9m chi ti\u1ebft. V\u1edbi ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng, n\u00f3 c\u00f3 th\u1ec3 c\u1ea7n thi\u1ebft \u0111\u1ec3 tr\u00ec ho\u00e3n n\u1ed9i dung b\u1ed5 sung t\u1edbi m\u00e0n h\u00ecnh th\u1ee9 hai, nh\u01b0ng \u0111\u1eebng \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng m\u00e1y t\u00ednh th\u1eadm ch\u00ed c\u00f3 \u00edt kh\u00f4ng gian \u0111\u1ec3 l\u00e0m vi\u1ec7c so v\u1edbi nh\u1eefng \u0111i\u1ec1u h\u1ecd c\u00f3 v\u1edbi chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh th\u00f4ng th\u01b0\u1eddng (<em>average smartphone<\/em>).<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dieu_Te_Them_San_Pham_vao_Gio_Hang\"><\/span>\u0110i\u1ec1u T\u1ec7: Th\u00eam S\u1ea3n Ph\u1ea9m v\u00e0o Gi\u1ecf H\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng n\u00ean c\u1ea7n ph\u1ea3i \u0111o\u00e1n xem s\u1ea3n ph\u1ea9m \u0111\u00e3 \u0111\u01b0\u1ee3c th\u00eam v\u00e0o gi\u1ecf h\u00e0ng hay ch\u01b0a. Nhi\u1ec1u trang <strong>c\u00f3 v\u1ea5n \u0111\u1ec1 trong vi\u1ec7c cung c\u1ea5p ph\u1ea3n h\u1ed3i \u0111\u1ea7y \u0111\u1ee7<\/strong>&nbsp;v\u1ec1 h\u00e0nh \u0111\u1ed9ng quan tr\u1ecdng n\u00e0y.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed 101. Ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng mu\u1ed1n s\u1ee5c s\u1ea1o c\u1ea3 trang \u0111\u1ec3 t\u00ecm xem&nbsp;s\u1ea3n ph\u1ea9m \u0111\u00e3 \u0111\u01b0\u1ee3c th\u00eam v\u00e0o hay ch\u01b0a, v\u00e0 b\u1ea1n ch\u1eafc ch\u1eafn kh\u00f4ng mu\u1ed1n h\u1ecd r\u1eddi kh\u1ecfi qu\u00e1 tr\u00ecnh mua h\u00e0ng \u0111\u1ec3 t\u00ecm xem s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u1ea5y c\u00f3 trong gi\u1ecf h\u00e0ng hay kh\u00f4ng. H\u00e0nh \u0111\u1ed9ng n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn ngay l\u1eadp t\u1ee9c v\u00e0 r\u00f5 r\u00e0ng (<em>immediately and clearly confimed<\/em>).<\/p>\n\n\n\n<p>Ph\u1ea3n h\u1ed3i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau, t\u1eeb vi\u1ec7c \u0111\u01b0a ng\u01b0\u1eddi d\u00f9ng v\u00e0o gi\u1ecf h\u00e0ng t\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng l\u1edbp ph\u1ee7. D\u1ea7u v\u1eady, s\u1ebd kh\u00f4ng c\u00f3 t\u00e1c d\u1ee5ng khi th\u00eam m\u1ed9t d\u00f2ng v\u0103n b\u1ea3n l\u00ean trang, ho\u1eb7c c\u1eadp nh\u1eadt s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m g\u1ea7n li\u00ean k\u1ebft ho\u1eb7c icon c\u1ee7a gi\u1ecf h\u00e0ng. Ng\u01b0\u1eddi d\u00f9ng b\u1ecf qua c\u00e1c thay \u0111\u1ed5i tinh t\u1ebf n\u00e0y.<\/p>\n\n\n\n<p>Nh\u1eefng s\u1ef1 thay \u0111\u1ed5i tinh t\u1ebf trong thi\u1ebft k\u1ebf d\u01b0\u1eddng nh\u01b0 c\u00f3 \u00fd \u0111\u1ecbnh&nbsp;gi\u1eef ng\u01b0\u1eddi mua h\u00e0ng ch\u00ecm \u0111\u1eafm v\u00e0o tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u00f3 th\u1ec3 l\u1ea1i t\u1ea1o ra t\u00e1c d\u1ee5ng ng\u01b0\u1ee3c l\u00e0 h\u00e0nh \u0111\u1ed9ng b\u1ecb ph\u00e2n t\u00e2m. N\u1ebfu ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng bi\u1ebft l\u00e0 s\u1ea3n ph\u1ea9m \u0111\u00e3 \u0111\u01b0\u1ee3c th\u00eam v\u00e0o, h\u1ecd c\u00f3 th\u1ec3 r\u1eddi b\u1ecf qu\u00e1 tr\u00ecnh mua h\u00e0ng \u0111\u1ec3 ki\u1ec3m tra gi\u1ecf h\u00e0ng. M\u1ed9t s\u1ed1 kh\u00e1c th\u00ec th\u00eam s\u1ea3n ph\u1ea9m l\u1eb7p l\u1ea1i. N\u1ebfu ng\u01b0\u1eddi mua kh\u00f4ng nh\u1eadn ra \u0111\u01b0\u1ee3c l\u00e0 h\u1ecd l\u00e0m \u0111i\u1ec1u \u0111\u1ea5y, h\u1ecd v\u00e0o gi\u1ecf h\u00e0ng v\u00e0 tr\u00e1ch m\u00f3c trang web v\u1ec1 vi\u1ec7c c\u00f3 nhi\u1ec1u s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c th\u00eam v\u00e0o so v\u1edbi \u0111i\u1ec1u h\u1ecd d\u1ef1 \u0111\u1ecbnh.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/CostCo_AddToCart_Border.png\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"494\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/CostCo_AddToCart_Border.png\" alt=\"Kh\u00f4ng cung c\u1ea5p ph\u1ea3n h\u1ed3i \u0111\u1ea7y \u0111\u1ee7 khi ng\u01b0\u1eddi d\u00f9ng th\u00eam s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng\" class=\"wp-image-5410\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/CostCo_AddToCart_Border.png 720w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/CostCo_AddToCart_Border-300x206.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a><figcaption class=\"wp-element-caption\">Costco th\u00eam m\u1ed9t d\u00f2ng v\u0103n b\u1ea3n (m\u00e0u xanh, b\u00ean d\u01b0\u1edbi n\u00fat Th\u00eam v\u00e0o Gi\u1ecf h\u00e0ng) \u0111\u1ec3 bi\u1ec3u th\u1ecb cho vi\u1ec7c m\u1ed9t s\u1ea3n ph\u1ea3m \u0111\u00e3 \u0111\u01b0\u1ee3c th\u00eam v\u00e0o gi\u1ecf h\u00e0ng. \u0110\u00e2y l\u00e0 thay \u0111\u1ed5i qu\u00e1 tinh t\u1ebf tr\u00ean trang.<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dieu_Te_Dich_Vu_Khach_Hang_Trong_Lon_Xon\"><\/span>\u0110i\u1ec1u T\u1ec7: D\u1ecbch V\u1ee5 Kh\u00e1ch H\u00e0ng Tr\u00f4ng L\u1ed9n X\u1ed9n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nhi\u1ec1u thi\u1ebft k\u1ebf th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ng\u00e0y c\u00e0ng c\u1edf m\u1edf v\u00e0 tho\u00e1ng theo th\u1eddi gian. Cho \u0111\u1ebfn khi b\u1ea1n v\u00e0o khu v\u1ef1c d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tr\u00ean trang. Nhi\u1ec1u khu v\u1ef1c d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tr\u00f4ng v\u1eabn l\u1ed9n x\u1ed9n, b\u1eeba b\u00e3i, v\u00e0 \u1ea3m \u0111\u1ea1m (<em>cluttered, cramped, and dreary<\/em>) tr\u00ean trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n\n\n\n<p>N\u1ebfu kh\u00e1ch h\u00e0ng \u0111i \u0111\u1ebfn khu v\u1ef1c d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tr\u00ean trang, h\u1ecd c\u00f3 l\u1ebd \u0111\u00e3 g\u1eb7p m\u1ed9t r\u1eafc r\u1ed1i ho\u1eb7c c\u00f3 kh\u00f3 kh\u0103n n\u00e0o \u0111\u1ea5y c\u1ea7n h\u1ecfi. Ki\u1ec3u d\u1ea5u hi\u1ec7u g\u00ec \u0111\u01b0\u1ee3c g\u1eedi t\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n khi khu v\u1ef1c m\u00e0 b\u1ea1n mu\u1ed1n l\u1ea5y ti\u1ec1n kh\u1ecfi v\u00ed c\u1ee7a h\u1ecd th\u00ec tr\u00f4ng s\u1ea1ch s\u1ebd, t\u01b0\u01a1i m\u1edbi v\u00e0 th\u00e2n thi\u1ec7n (<em>clean, fresh, and friendly<\/em>), c\u00f2n khu v\u1ef1c b\u1ea1n tr\u1ea3 l\u1eddi kh\u00fac m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng th\u00ec l\u1ea1nh l\u1ebdo, t\u1ed1i t\u0103m v\u00e0 \u1ea3m \u0111\u1ea1m (<em>cold, dark, and dreary<\/em>)?<\/p>\n\n\n\n<p>Gi\u1ed1ng nh\u01b0 s\u1ef1 thay \u0111\u1ed5i trong thi\u1ebft k\u1ebf v\u00e0 c\u00e1c c\u1eadp nh\u1eadt qua th\u1eddi gian, <strong>\u0111\u1eebng b\u1ecf m\u1eb7c khu v\u1ef1c d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tr\u00ean trang<\/strong>. Thi\u1ebft k\u1ebf c\u0169 k\u0129 c\u00f3 th\u1ec3 g\u00e2y kh\u00f3 ch\u1ecbu cho ng\u01b0\u1eddi d\u00f9ng n\u1ebfu ch\u00fang kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a trang. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u1ef1 h\u1ecfi li\u1ec7u ch\u00ednh s\u00e1ch c\u00f3 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt ho\u1eb7c nghi ng\u1edd t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin tr\u00ecnh b\u00e0y. H\u01a1n n\u1eefa, v\u0103n b\u1ea3n nh\u1ecf v\u00e0 d\u1ea7y \u0111\u1eb7c n\u1ed9i dung d\u00e0n ngang l\u1edbn&nbsp;l\u00e0m kh\u00f3 ng\u01b0\u1eddi d\u00f9ng trong vi\u1ec7c \u0111\u1ecdc v\u00e0 hi\u1ec3u.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/FootLocker_Open_Cropped_border.png\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"620\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/FootLocker_Open_Cropped_border.png\" alt=\"Ph\u1ea7n th\u00f4ng tin s\u1ea3n ph\u1ea9m th\u00ec \u1ed5n\" class=\"wp-image-5412\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/FootLocker_Open_Cropped_border.png 720w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/FootLocker_Open_Cropped_border-300x258.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a><figcaption class=\"wp-element-caption\">Trang s\u1ea3n ph\u1ea9m tr\u00ean trang web Foot Locker s\u1eed d\u1ee5ng nhi\u1ec1u kh\u00f4ng gian tr\u1eafng, \u1ea3nh l\u1edbn v\u00e0 v\u0103n b\u1ea3n to h\u01a1n.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/FootLocker_SmallCustomerService_cropped_border.png\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"599\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/FootLocker_SmallCustomerService_cropped_border.png\" alt=\"Nh\u01b0ng ph\u1ea7n th\u00f4ng tin v\u1ec1 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng th\u00ec tr\u00f4ng kh\u00f4ng \u1ed5n ch\u00fat n\u00e0o\" class=\"wp-image-5413\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/FootLocker_SmallCustomerService_cropped_border.png 720w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/FootLocker_SmallCustomerService_cropped_border-300x250.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a><figcaption class=\"wp-element-caption\">Khi so s\u00e1nh th\u00ec trang d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tr\u00ean Foot Locker tr\u00f4ng th\u1eadt ch\u1eadt ch\u1ed9i.<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ket_Qua_Phu_Hop\"><\/span>K\u1ebft Qu\u1ea3 Ph\u00f9 H\u1ee3p<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u nghi\u00ean c\u1ee9u t\u00ednh kh\u1ea3 d\u1ee5ng trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1eeb n\u0103m 2000, v\u00e0 m\u1ed7i phi\u00ean b\u1ea3n m\u1edbi c\u1ee7a chu\u1ed7i b\u00e1o c\u00e1o Tr\u1ea3i Nghi\u1ec7m Ng\u01b0\u1eddi D\u00f9ng tr\u00ean Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed, ch\u00fang t\u00f4i th\u1ea5y c\u00e1c h\u01b0\u1edbng d\u1eabn ban \u0111\u1ea7u v\u1eabn v\u1eefng ch\u1eafc ngay c\u1ea3 khi \u0111\u00e1nh gi\u00e1 c\u00e1c thi\u1ebft k\u1ebf cho th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u1edbi nh\u1ea5t. Nh\u1eefng r\u1eafc r\u1ed1i v\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p thi\u1ebft k\u1ebf m\u00e0 ch\u00fang t\u00f4i x\u00e1c \u0111\u1ecbnh trong phi\u00ean b\u1ea3n tr\u01b0\u1edbc v\u1eabn t\u1ed3n t\u1ea1i \u0111\u1ebfn t\u1eadn ng\u00e0y h\u00f4m nay, \u0111\u00f4i khi ch\u00fang xu\u1ea5t hi\u1ec7n trong nh\u1eefng h\u00ecnh h\u00e0i m\u1edbi (<em>new forms<\/em>).<\/p>\n\n\n\n<p><em>(D\u1ecbch t\u1eeb b\u00e0i vi\u1ebft <a href=\"https:\/\/www.nngroup.com\/articles\/e-commerce-usability\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ecommerce UX: 3 Design Trends to Follow and 3 to Avoid<\/a>, t\u00e1c gi\u1ea3 Amy Schade, trang web Nielsen Norman Group)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00f3m t\u1eaft:&nbsp;Nghi\u00ean c\u1ee9u m\u1edbi nh\u1ea5t v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a ch\u00fang t\u00f4i ti\u1ebft l\u1ed9 c\u00e1ch n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng cho website b\u00e1n h\u00e0ng nh\u01b0 c\u00e1c \u1ea3nh s\u1ea3n ph\u1ea9m l\u1edbn, \u0111a d\u1ea1ng, \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin \u0111\u00e1nh gi\u00e1 (robust reviews) v\u00e0 \u00e1p d\u1ee5ng gi\u1ea3m gi\u00e1 d\u1ec5 d\u00e0ng. C\u00e1c thi\u1ebft k\u1ebf m\u1edbi b\u1ecb \u1ea3nh &hellip;<\/p>\n","protected":false},"author":1,"featured_media":5792,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u00ean trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed: 3 xu h\u01b0\u1edbng n\u00ean theo v\u00e0 3 xu h\u01b0\u1edbng kh\u00f4ng n\u00ean theo &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/trai-nghiem-thuong-mai-dien-tu\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u00ean trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed: 3 xu h\u01b0\u1edbng n\u00ean theo v\u00e0 3 xu h\u01b0\u1edbng kh\u00f4ng n\u00ean theo &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"T\u00f3m t\u1eaft:&nbsp;Nghi\u00ean c\u1ee9u m\u1edbi nh\u1ea5t v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a ch\u00fang t\u00f4i ti\u1ebft l\u1ed9 c\u00e1ch n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng cho website b\u00e1n h\u00e0ng nh\u01b0 c\u00e1c \u1ea3nh s\u1ea3n ph\u1ea9m l\u1edbn, \u0111a d\u1ea1ng, \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin \u0111\u00e1nh gi\u00e1 (robust reviews) v\u00e0 \u00e1p d\u1ee5ng gi\u1ea3m gi\u00e1 d\u1ec5 d\u00e0ng. 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T\u00f4i th\u00edch Content, SEO, Ads, T\u0103ng t\u1ed1c website v\u00e0 Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. B\u00ean c\u1ea1nh b\u00e0i t\u1ef1 vi\u1ebft, t\u00f4i c\u0169ng d\u1ecbch nhi\u1ec1u n\u1ed9i dung th\u00fa v\u1ecb c\u1ee7a c\u00e1c t\u00e1c gi\u1ea3 kh\u00e1c nhau. FB c\u00e1 nh\u00e2n: facebook.com\/anhducnguyen87. 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