{"id":5358,"date":"2017-07-18T20:02:58","date_gmt":"2017-07-18T20:02:58","guid":{"rendered":"https:\/\/kiencang.net\/?p=5358"},"modified":"2023-07-23T18:43:25","modified_gmt":"2023-07-23T11:43:25","slug":"mo-ta-san-pham-tot-hon","status":"publish","type":"post","link":"https:\/\/kiencang.net\/mo-ta-san-pham-tot-hon\/","title":{"rendered":"3 m\u1eb9o gi\u00fap b\u1ea1n vi\u1ebft m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n tr\u00ean website"},"content":{"rendered":"\n<p><span style=\"color: #993300;\"><strong>T\u00f3m t\u1eaft<\/strong>: Y\u1ebfu t\u1ed1 n\u1ed9i dung quan tr\u1ecdng c\u1ea7n ph\u1ea3i c\u00f3 cho c\u00e1c trang s\u1ea3n ph\u1ea9m l\u00e0 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, theo c\u00e1ch tr\u1ef1c ti\u1ebfp, v\u00e0 gi\u00fap h\u1ecd so s\u00e1nh s\u1ea3n ph\u1ea9m.<\/span><\/p>\n\n\n\n<p>Nh\u01b0 ch\u00fang t\u00f4i t\u1eebng n\u00f3i tr\u01b0\u1edbc \u0111\u00e2y, lu\u1eadt \u0111\u1ea7u ti\u00ean trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 n\u1ebfu ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y s\u1ea3n ph\u1ea9m, th\u00ec h\u1ecd s\u1ebd kh\u00f4ng th\u1ec3 mua n\u00f3. Nh\u01b0ng t\u00ecm \u0111\u01b0\u1ee3c trang s\u1ea3n ph\u1ea9m li\u00ean quan ch\u1ec9 l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111i xu\u1ed1ng ph\u1ec5u mua h\u00e0ng (<em>purchase funnel<\/em>). Trong khi nhi\u1ec1u trang \u0111\u00e3 n\u00e2ng c\u1ea5p \u0111\u01b0\u1ee3c ki\u1ebfn tr\u00fac th\u00f4ng tin v\u00e0 thanh \u0111i\u1ec1u h\u01b0\u1edbng, nhi\u1ec1u trang s\u1ea3n ph\u1ea9m tr\u00f4ng v\u1eabn \u1ea3m \u0111\u1ea3m.<\/p>\n\n\n\n<p>C\u00e1c trang s\u1ea3n ph\u1ea9m c\u1ea7n c\u1ea3i ti\u1ebfn th\u00eam n\u1eefa h\u01a1n l\u00e0 ch\u1ec9 \u0111\u01a1n thu\u1ea7n \u0111\u01b0a ra m\u1ed9t v\u00e0i b\u1ee9c \u1ea3nh, l\u1eddi m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m v\u1ed9i v\u00e0ng&nbsp;v\u00e0 n\u00fat <em>Th\u00eam v\u00e0o gi\u1ecf h\u00e0ng<\/em>: ch\u1ec9 \u0111\u1ec3 cho th\u1ea5y r\u1eb1ng h\u1ecd <strong>c\u1ea7n ph\u1ea3i b\u00e1n s\u1ea3n ph\u1ea9m<\/strong>. \u0110\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3, c\u00e1c trang s\u1ea3n ph\u1ea9m ph\u1ea3i thuy\u1ebft ph\u1ee5c ho\u1eb7c \u0111\u1ea3m b\u1ea3o&nbsp;v\u1edbi ng\u01b0\u1eddi d\u00f9ng r\u1eb1ng \u0111\u00e2y l\u00e0 s\u1ea3n ph\u1ea9m h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd. Nh\u01b0ng nhi\u1ec1u trang s\u1ea3n ph\u1ea9m v\u1eabn ch\u01b0a l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u1ea5y.<\/p>\n\n\n\n<p>Khi ng\u01b0\u1eddi d\u00f9ng d\u1ef1a tr\u00ean th\u00f4ng tin s\u1ea3n ph\u1ea9m c\u1ee7a website, h\u1ecd kh\u00f4ng c\u00f3 c\u01a1 h\u1ed9i ch\u1ea1m v\u00e0o s\u1ea3n ph\u1ea9m, \u0111\u1ecdc bao b\u00ec c\u1ee7a n\u00f3, th\u1eed n\u00f3 ho\u1eb7c h\u1ecfi ng\u01b0\u1eddi b\u00e1n h\u00e0ng \u0111i\u1ec1u c\u00f2n th\u1eafc m\u1eafc tr\u01b0\u1edbc khi \u0111\u1eb7t h\u00e0ng. Do v\u1eady trang s\u1ea3n ph\u1ea9m m\u00f4 t\u1ea3 \u0111\u1ea7y \u0111\u1ee7 v\u00e0 r\u00f5 r\u00e0ng r\u1ea5t quan tr\u1ecdng.<\/p>\n\n\n\n<p>Trong nghi\u00ean c\u1ee9u v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a ch\u00fang t\u00f4i, ch\u00fang t\u00f4i ph\u00e1t hi\u1ec7n ra r\u1eb1ng 20% nhi\u1ec7m v\u1ee5 th\u1ea5t b\u1ea1i tr\u00ean t\u1ed5ng th\u1ec3 &#8211; s\u1ed1 l\u1ea7n khi ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng th\u00e0nh c\u00f4ng trong vi\u1ec7c ho\u00e0n th\u00e0nh mua h\u00e0ng khi \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u l\u00e0m nh\u01b0 v\u1eady &#8211; \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c quy cho vi\u1ec7c <strong>thi\u1ebfu ho\u00e0n thi\u1ec7n ho\u1eb7c kh\u00f4ng r\u00f5 r\u00e0ng v\u1ec1 th\u00f4ng tin s\u1ea3n ph\u1ea9m<\/strong>. B\u1ecf l\u1ea1i c\u00e2u h\u1ecfi c\u1ee7a ng\u01b0\u1eddi mua m\u00e0 kh\u00f4ng tr\u1ea3 l\u1eddi c\u00f3 th\u1ec3 l\u00e0m m\u1ea5t \u0111\u01a1n h\u00e0ng ho\u1eb7c th\u1eadm ch\u00ed t\u1ec7 h\u01a1n, kh\u00f4ng ch\u1ec9 l\u00e0m ng\u01b0\u1eddi mua t\u1eeb b\u1ecf \u00fd \u0111\u1ecbnh mua m\u00e0 c\u00f2n kh\u00f4ng bao gi\u1edd mu\u1ed1n quay l\u1ea1i trang web n\u1eefa.&nbsp;M\u1ed9t ng\u01b0\u1eddi mua h\u00e0ng trong nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y kh\u00f4ng th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c th\u00f4ng tin anh \u1ea5y c\u1ea7n trong ph\u1ea7n m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m, v\u00ec th\u1ebf anh r\u1eddi kh\u1ecfi trang \u0111\u1ec3 t\u00ecm ki\u1ebfm tr\u00ean Google th\u00eam th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m. Trong qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm c\u1ee7a m\u00ecnh, anh \u1ea5y ph\u00e1t hi\u1ec7n trang kh\u00e1c c\u00f3 c\u00f9ng s\u1ea3n ph\u1ea9m, v\u1edbi th\u00f4ng tin m\u00f4 t\u1ea3 \u0111\u1ea7y \u0111\u1ee7 h\u01a1n, v\u00e0 gi\u00e1 th\u1ea5p h\u01a1n.<\/p>\n\n\n\n<p>Nh\u00ecn chung, khi b\u1ea1n th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u v\u1ec1 t\u00ednh kh\u1ea3 d\u1ee5ng v\u00e0 nghe th\u1ea5y ng\u01b0\u1eddi d\u00f9ng tham gia ki\u1ec3m tra n\u00f3i, &#8220;Gi\u1edd t\u00f4i s\u1ebd v\u00e0o Google&#8221;, b\u1ea1n bi\u1ebft r\u1eb1ng trang c\u1ee7a b\u1ea1n ch\u1ec9 ki\u1ebfm \u0111\u01b0\u1ee3c \u00edt ti\u1ec1n h\u01a1n m\u1ed9t ph\u1ea7n hai s\u1ed1 ti\u1ec1n n\u00f3 \u0111\u00e1ng ra c\u00f3 th\u1ec3. M\u1ea5t m\u1ed9t ng\u01b0\u1eddi d\u00f9ng v\u00e0o Google c\u0169ng g\u1ea7n nh\u01b0 \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c m\u1ea5t \u0111\u01a1n h\u00e0ng (<em>losing the order<\/em>).<\/p>\n\n\n\n<p>C\u00e1c trang s\u1ea3n ph\u1ea9m ngh\u00e8o n\u00e0n c\u00f3 2 h\u1eadu qu\u1ea3 ch\u00ednh, c\u1ea3 hai \u0111\u1ec1u nguy h\u1ea1i \u0111\u1ebfn m\u1ed1i quan h\u1ec7 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi trang:<\/p>\n\n\n\n<ol>\n<li>Ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng th\u1ec3 quy\u1ebft \u0111\u1ecbnh l\u00e0 s\u1ea3n ph\u1ea9m c\u00f3 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd kh\u00f4ng v\u00e0 v\u00ec v\u1eady b\u1ecf qua, kh\u00f4ng mua h\u00e0ng.<\/li>\n\n\n\n<li>Ng\u01b0\u1eddi d\u00f9ng c\u00f3 nh\u1eefng gi\u1ea3 \u0111\u1ecbnh v\u1ec1 s\u1ea3n ph\u1ea9m, mua n\u00f3 v\u00e0 ph\u00e1t hi\u1ec7n n\u00f3 kh\u00f4ng h\u1ee3p v\u1edbi nhu c\u1ea7u. Ch\u1eafc ch\u1eafn&nbsp;\u0111\u00f3 l\u00e0 ng\u01b0\u1eddi mua kh\u00f4ng h\u1ea1nh ph\u00fac; c\u00f3 l\u1ebd s\u1ef1 t\u1ed1n k\u00e9m c\u1ee7a quy tr\u00ecnh ho\u00e0n tr\u1ea3 h\u00e0ng s\u1ebd t\u1eebng b\u01b0\u1edbc ph\u00e1 h\u1ee7y l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n.<\/li>\n<\/ol>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 3 b\u01b0\u1edbc c\u01a1 b\u1ea3n m\u00e0 t\u1ea5t c\u1ea3 c\u00e1c trang s\u1ea3n ph\u1ea9m \u0111\u1ec1u ph\u1ea3i c\u00f3.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d74323dd6\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d74323dd6\"  type=\"checkbox\" id=\"item-6577d74323dd6\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/mo-ta-san-pham-tot-hon\/#Yeu_cau_thu_1_Tra_loi_cac_cau_hoi\" title=\"Y\u00eau c\u1ea7u th\u1ee9 1: Tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi\">Y\u00eau c\u1ea7u th\u1ee9 1: Tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/mo-ta-san-pham-tot-hon\/#Yeu_cau_thu_2_Co_duoc_diem_mau_chot\" title=\"Y\u00eau c\u1ea7u th\u1ee9 2: C\u00f3 \u0111\u01b0\u1ee3c \u0111i\u1ec3m m\u1ea5u ch\u1ed1t\">Y\u00eau c\u1ea7u th\u1ee9 2: C\u00f3 \u0111\u01b0\u1ee3c \u0111i\u1ec3m m\u1ea5u ch\u1ed1t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/mo-ta-san-pham-tot-hon\/#Yeu_cau_thu_3_Tro_giup_kha_nang_So_sanh\" title=\"Y\u00eau c\u1ea7u th\u1ee9 3: Tr\u1ee3 gi\u00fap kh\u1ea3 n\u0103ng So s\u00e1nh\">Y\u00eau c\u1ea7u th\u1ee9 3: Tr\u1ee3 gi\u00fap kh\u1ea3 n\u0103ng So s\u00e1nh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/mo-ta-san-pham-tot-hon\/#Mo_ta_san_pham_tinh_chinh\" title=\"M\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m tinh ch\u1ec9nh\">M\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m tinh ch\u1ec9nh<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yeu_cau_thu_1_Tra_loi_cac_cau_hoi\"><\/span>Y\u00eau c\u1ea7u th\u1ee9 1: Tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trong nghi\u00ean c\u1ee9u c\u1ee7a ch\u00fang t\u00f4i, nhi\u1ec1u <strong>ng\u01b0\u1eddi d\u00f9ng \u0111\u01a1n gi\u1ea3n kh\u00f4ng c\u00f3 \u0111\u1ee7 th\u00f4ng tin \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh c\u00f3 n\u00ean mua h\u00e0ng hay kh\u00f4ng<\/strong>. Trong khi kh\u00f4ng th\u1ec3 \u0111o\u00e1n tr\u01b0\u1edbc \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 c\u00e1c c\u00e2u h\u1ecfi m\u00e0 ng\u01b0\u1eddi mua h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1eb7t ra v\u1ec1 s\u1ea3n ph\u1ea9m, m\u1ed9t s\u1ed1 trang b\u1ecf b\u00ea \u0111\u1ebfn m\u1ee9c KH\u00d4NG&nbsp;cung c\u1ea5p th\u00f4ng tin t\u1ed1i thi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p>Ng\u01b0\u1eddi mua h\u00e0ng th\u01b0\u1eddng mu\u1ed1n bi\u1ebft chi ti\u1ebft &#8211; v\u1ec1&nbsp;tr\u1ecdng l\u01b0\u1ee3ng&nbsp;qu\u1ea7n \u00e1o, k\u00edch th\u01b0\u1edbc \u0111\u1ed3 n\u1ed9i th\u1ea5t, c\u00e1ch ch\u0103m s\u00f3c qu\u1ea7n \u00e1o, k\u00edch th\u01b0\u1edbc \u0111\u1ed3 ch\u01a1i, h\u01b0\u1edbng d\u1eabn l\u01b0u tr\u1eef th\u1ef1c ph\u1ea9m \u0111\u00fang c\u00e1ch, li\u1ec7u h\u1ed3 b\u01a1i ngo\u00e0i tr\u1eddi&nbsp;c\u1ee7a kh\u00e1ch s\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c s\u01b0\u1edfi \u1ea5m \u0111\u1ec3 s\u1eed d\u1ee5ng quanh n\u0103m. R\u1ea5t nhi\u1ec1u trang d\u00f9 sao ch\u1ec9 t\u1eadp trung v\u00e0o th\u00f4ng tin c\u01a1 b\u1ea3n, ho\u1eb7c th\u00f4ng tin sai. Ng\u01b0\u1eddi mua h\u00e0ng mu\u1ed1n bi\u1ebft s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd&nbsp;nh\u01b0 th\u1ebf n\u00e0o v\u00e0 t\u00ecm ki\u1ebfm trang cung c\u1ea5p c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi.<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5,&nbsp;Anthropologie.com cung c\u1ea5p s\u1ea3n ph\u1ea9m g\u1ecdi l\u00e0 <em>Pilcro Hyphen Embroidered Chinos.&nbsp;<\/em>Th\u00eau l\u00e0 m\u1ed9t t\u00ednh n\u0103ng \u0111\u00e1ng ch\u00fa \u00fd \u0111\u1ee7 \u0111\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp trong t\u00ean c\u1ee7a s\u1ea3n ph\u1ea9m.&nbsp;Tuy nhi\u00ean, v\u0103n b\u1ea3n k\u00e8m theo m\u1eb7t h\u00e0ng, \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea d\u01b0\u1edbi nh\u00e3n <em>Chi ti\u1ebft<\/em>, \u0111\u00e3 kh\u00f4ng \u0111\u1ec1 c\u1eadp g\u00ec \u0111\u1ebfn th\u00eau. Ch\u1ec9 khi ng\u01b0\u1eddi d\u00f9ng click v\u00e0o v\u0103n b\u1ea3n \u1ea9n d\u01b0\u1edbi nh\u00e3n <em>M\u00f4 t\u1ea3<\/em> th\u00ec th\u00eau m\u1edbi \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u1edf ph\u1ea7n cu\u1ed1i c\u1ee7a c\u00e2u th\u1ee9 4 trong \u0111o\u1ea1n: &#8220;<em>nh\u1eefng chi\u1ebfc qu\u1ea7n cotton n\u00e0y \u0111\u01b0\u1ee3c ho\u00e0n thi\u1ec7n m\u1eb7t b\u00ean b\u1eb1ng c\u00e1ch th\u00eau.<\/em>&#8221; B\u1ea1n ngh\u0129 r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 quay tr\u1edf l\u1ea1i \u1ea3nh s\u1ea3n ph\u1ea9m \u0111\u1ec3 t\u00ecm xem h\u1ecda ti\u1ebft th\u00eau tr\u00ean chi\u1ebfc qu\u1ea7n tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o. D\u00f9 v\u1eady, kh\u00f4ng c\u00f3 b\u1ee9c \u1ea3nh n\u00e0o trong ba \u1ea3nh s\u1ea3n ph\u1ea9m tr\u00ean cho th\u1ea5y c\u00f3 th\u1ec3 nh\u00ecn r\u00f5 ho\u1ea1 ti\u1ebft th\u00eau (<em>embroidery<\/em>). \u1ede \u0111\u00e2y, mi\u00eau t\u1ea3 kh\u00eda c\u1ea1nh c\u1ee7a s\u1ea3n ph\u1ea9m ho\u00e0n to\u00e0n b\u1ecb b\u1ecf qua trong ph\u1ea7n mi\u00eau t\u1ea3 v\u00e0 h\u00ecnh \u1ea3nh cung c\u1ea5p.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/anthropologie_description.png\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"1074\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/anthropologie_description.png\" alt=\"\" class=\"wp-image-5361\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/anthropologie_description.png 720w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/anthropologie_description-201x300.png 201w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/anthropologie_description-686x1024.png 686w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a><figcaption class=\"wp-element-caption\">Ch\u1ec9 c\u00f3 d\u1ea5u hi\u1ec7u ch\u1ec9 \u0111\u1ebfn th\u00eau trong s\u1ea3n ph\u1ea9m n\u00e0y t\u1eeb Anthropologie l\u00e0 t\u00ean c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 m\u1ed9t \u0111\u1ec1 c\u1eadp v\u1ed9i v\u00e0ng trong ph\u1ea7n <strong>M\u00f4 t\u1ea3<\/strong>, c\u00e1i c\u1ea7n nh\u1ea5n v\u00e0o m\u1edbi m\u1edf ra th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7. Kh\u00f4ng b\u1ee9c \u1ea3nh s\u1ea3n ph\u1ea9m n\u00e0o (bao g\u1ed3m c\u1ea3 b\u1ee9c \u1ea3nh th\u1ee9 ba, c\u00e1i kh\u00f4ng \u0111\u01b0\u1ee3c ch\u1ee5p m\u00e0n h\u00ecnh trong \u1ea3nh tr\u00ean) cho th\u1ea5y \u1ea3nh r\u00f5 r\u00e0ng v\u1ec1 ho\u1ea1t ti\u1ebft th\u00eau.<\/figcaption><\/figure>\n\n\n\n<p>C\u00f4ng ty J. Peterman l\u00e0 c\u00f4ng ty \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn trong vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00e2u chuy\u1ec7n d\u00e0i d\u00f2ng trong ph\u1ea7n m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m, trong c\u1ea3 phi\u00ean b\u1ea3n in catalog c\u0169ng nh\u01b0 \u1ea5n b\u1ea3n online c\u1ee7a h\u1ecd. L\u1ea5y v\u00ed d\u1ee5, m\u1ed9t m\u00f4 t\u1ea3 c\u1ee7a chi\u1ebfc \u00e1o s\u01a1 mi tr\u00ean trang b\u1eaft \u0111\u1ea7u nh\u01b0 th\u1ebf n\u00e0y, &#8220;<em>Th\u1eddi gian m\u00f9a xu\u00e2n \u1edf Nashville, 1967. C\u00f4 \u1ea5y h\u00e1t ng\u00e0y h\u00f4m \u0111\u00f3 \u1edf Ryman (tr\u01b0\u1edbc khi n\u00f3 \u0111\u01b0\u1ee3c l\u00e0m l\u1ea1i). M\u00f9i h\u01b0\u01a1ng c\u1ee7a c\u00e2y kim ng\u00e2n hoa b\u00ean ngo\u00e0i<\/em>&#8220;. V\u1edbi c\u00f4ng ty n\u00e0y, \u0111o\u1ea1n m\u00f4 t\u1ea3 tr\u00ean gi\u1ed1ng nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a l\u1ecbch s\u1eed v\u00e0 th\u01b0\u01a1ng hi\u1ec7u. D\u1ea7u v\u1eady, ngay c\u1ea3 J. Peterman&nbsp;c\u0169ng theo sau \u0111o\u1ea1n v\u0103n xu\u00f4i h\u00f9ng h\u1ed3n c\u1ee7a h\u1ecd v\u1edbi c\u00e1c th\u00f4ng tin ti\u00eau chu\u1ea9n cho m\u1eb7t h\u00e0ng c\u00f3 m\u1ee5c \u0111\u00edch \u0111\u1ec3 b\u00e1n, ch\u1eb3ng h\u1ea1n nh\u01b0 &#8220;c\u1ed5 \u00e1o nh\u1ecdn \/ <em>pionted collar<\/em>&#8220;, &#8220;khuy b\u1ea5m \u1edf gi\u1eefa ph\u00eda tr\u01b0\u1edbc \/ <em>shell buttons at center front<\/em>&#8220;, &#8220;t\u00fai ph\u00eda tr\u01b0\u1edbc \/ <em>font placket<\/em>&#8221; v\u00e0 &#8220;c\u1ed5 tay \u00e1o \u0111i\u1ec1u ch\u1ec9nh \u0111\u01b0\u1ee3c \/ <em>adjustable cuffs<\/em>&#8220;.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/jpeterman_description.png\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"1031\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/jpeterman_description.png\" alt=\"\" class=\"wp-image-5363\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/jpeterman_description.png 720w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/jpeterman_description-210x300.png 210w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/jpeterman_description-715x1024.png 715w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a><figcaption class=\"wp-element-caption\">J. Peterman ti\u1ebfp sau v\u0103n b\u1ea3n t\u01b0\u1eddng thu\u1eadt (<em>narrative text<\/em>) c\u1ee7a h\u1ecd v\u1edbi s\u1ef1 chi ti\u1ebft v\u00e0 r\u00f5 r\u00e0ng trong ph\u1ea7n m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m. Nh\u1eefng chi ti\u1ebft n\u00e0y, d\u1ea7u sao s\u1ebd d\u1ec5 \u0111\u1ecdc h\u01a1n n\u1ebfu \u1edf d\u1ea1ng <a href=\"https:\/\/kiencang.net\/danh-sach-gach-dau-dong\/\">danh s\u00e1ch ch\u1ea5m tr\u00f2n<\/a>, h\u01a1n l\u00e0 kh\u1ed1i v\u0103n b\u1ea3n nh\u01b0 tr\u00ean.<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yeu_cau_thu_2_Co_duoc_diem_mau_chot\"><\/span>Y\u00eau c\u1ea7u th\u1ee9 2: C\u00f3 \u0111\u01b0\u1ee3c \u0111i\u1ec3m m\u1ea5u ch\u1ed1t<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ph\u1ea7n m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m c\u1ea7n \u0111\u1ea7y \u0111\u1ee7 nh\u01b0ng kh\u00f4ng \u0111\u01b0\u1ee3c d\u00e0i d\u00f2ng. Kh\u00f4ng gi\u1ed1ng nh\u01b0 J. Peterman (\u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean), h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi v\u0103n xu\u00f4i r\u01b0\u1eddm r\u00e0 (<em>verbose prose<\/em>). Ng\u01b0\u1eddi s\u1eed d\u1ee5ng kh\u00f4ng th\u00e8m nh\u00ecn c\u00e1c kh\u1ed1i v\u0103n b\u1ea3n marketing n\u1eb7ng n\u1ec1, nh\u01b0ng v\u1edbi <strong>m\u00f4 t\u1ea3 ng\u1eafn g\u1ecdn kh\u00f4 c\u1ee9ng h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m<\/strong>, n\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o, n\u00f3 tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n<p>Ng\u01b0\u1eddi s\u1eed d\u1ee5ng th\u01b0\u1eddng <a href=\"https:\/\/kiencang.net\/mau-hinh-chu-f-khi-doc-tren-web\/\">b\u1ecf qua v\u0103n b\u1ea3n khi \u0111\u1ecdc online<\/a>, h\u1ecd \u0111\u1ecdc nhi\u1ec1u h\u01a1n ph\u1ea7n \u0111\u1ea7u c\u1ee7a m\u00f4 t\u1ea3 h\u01a1n l\u00e0 ph\u1ea7n cu\u1ed1i, v\u00e0 nhi\u1ec1u h\u01a1n \u1edf c\u00e1c t\u1eeb b\u1eaft \u0111\u1ea7u c\u1ee7a d\u00f2ng h\u01a1n l\u00e0 nh\u1eefng t\u1eeb cu\u1ed1i c\u1ee7a d\u00f2ng. \u0110\u1eebng l\u00e3ng ph\u00ed c\u00e1c d\u00f2ng \u0111\u1ea7u ti\u00ean m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m n\u1ebfu n\u00f3 ch\u1eb3ng gi\u00fap ng\u01b0\u1eddi d\u00f9ng hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p>Th\u1eadm ch\u00ed ch\u1ec9 c\u1ea7n m\u1ed9t d\u00f2ng v\u0103n b\u1ea3n kh\u00f4ng tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi c\u1ee7a s\u1ea3n ph\u1ea9m c\u0169ng c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng th\u1ea5y nghi ng\u1edd ho\u1eb7c b\u1ecb \u0111\u00e1nh l\u1ea1c h\u01b0\u1edbng. Trong v\u00ed d\u1ee5 b\u00ean d\u01b0\u1edbi, Fannie May b\u1eaft \u0111\u1ea7u m\u1ed9t m\u00f4 t\u1ea3 c\u00e1c lo\u1ea1i kem v\u1edbi v\u0103n b\u1ea3n, &#8220;<em>C\u00e1c gi\u1ea5c m\u01a1 ng\u1ecdt ng\u00e0o \u0111\u01b0\u1ee3c l\u00e0m t\u1eeb nh\u00e2n nh\u1eefng c\u00e2y kem n\u00e0y v\u00e0 m\u1ed7i c\u00e1i \u0111\u1ec1u l\u00e0 ph\u1ea7n th\u01b0\u1edfng x\u1ee9ng \u0111\u00e1ng c\u1ee7a ch\u00ednh m\u00ecnh<\/em>&#8220;. T\u1ea5t c\u1ea3 nh\u1eefng g\u00ec ch\u00fang ta bi\u1ebft \u1edf \u0111\u00e2y l\u00e0 kem n\u00e0y c\u00f3 nh\u00e2n. \u0110o\u1ea1n m\u00f4 t\u1ea3 k\u1ebft th\u00fac v\u1edbi &#8220;<em>N\u1ebfu s\u1ea3n ph\u1ea9m nhi\u1ec1u b\u01a1 s\u1eefa c\u1ee7a ch\u00fang t\u00f4i l\u00e0 mong mu\u1ed1n t\u1eeb tr\u00e1i tim b\u1ea1n, n\u00f3 s\u1ebd l\u00e0 b\u1eefa ti\u1ec7c cho b\u1ea1n!<\/em>&#8221; M\u1ed9t c\u00e2u m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m ch\u00ednh x\u00e1c, li\u1ec7t k\u00ea c\u00e1c lo\u1ea1i chocolate b\u00ean trong h\u1ed9p, ti\u1ebfc l\u00e0 l\u1ea1i k\u1ebft th\u00fac nh\u01b0 n\u00e0y &#8220;<em>&#8230;chocolate, d\u00e2u r\u1eebng, d\u00e2u t\u00e2y, cam, Trinadads v\u00e0 nhi\u1ec1u th\u1ee9 n\u1eefa<\/em>&#8220;. C\u00f3 hai c\u00e2u h\u1ecfi kh\u00f4ng \u0111\u01b0\u1ee3c tr\u1ea3 l\u1eddi: Trinidad l\u00e0 g\u00ec? V\u00e0 &#8220;<em>nhi\u1ec1u th\u1ee9 n\u1eefa<\/em>&#8221; c\u00f3 ngh\u0129a l\u00e0 g\u00ec?<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/fanniemay_description.png\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"631\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/fanniemay_description.png\" alt=\"\" class=\"wp-image-5365\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/fanniemay_description.png 720w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/fanniemay_description-300x263.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a><figcaption class=\"wp-element-caption\">\u0110o\u1ea1n m\u00f4 t\u1ea3 t\u1eeb Fannie May bao g\u1ed3m ch\u1ec9 m\u1ed9t d\u00f2ng v\u0103n b\u1ea3n m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m chi ti\u1ebft. Hai c\u00e2u kh\u00e1c b\u00ean d\u01b0\u1edbi kh\u00e1 kh\u00f3 hi\u1ec3u.<\/figcaption><\/figure>\n\n\n\n<p>Tr\u00e1i l\u1ea1i, ph\u1ea7n m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m tr\u00ean trang Forever 21 c\u00f3 \u0111\u01b0\u1ee3c \u0111i\u1ec3m m\u1ea5u ch\u1ed1t nhanh ch\u00f3ng. Chi\u1ebfc \u00e1o jacket gi\u1ea3 da (<em>faux-leather<\/em>) \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 nh\u01b0 sau &#8220;<em>Chi\u1ebfc \u00e1o c\u1ea7n ph\u1ea3i c\u00f3 cho m\u1ecdi m\u00f9a, \u00e1o jacket gi\u1ea3 da n\u00e0y c\u00f3 \u0111i\u1ec3m nh\u1ea5n l\u00e0 v\u1ea3i l\u00f3t b\u00f4ng b\u00ean trong (quilted accents) v\u00e0 c\u1ed5 \u00e1o b\u1eb1ng ph\u1eb3ng (flat collar). \u0110\u01b0\u1ee3c ho\u00e0n thi\u1ec7n v\u1edbi tay \u00e1o d\u00e2y k\u00e9o (zippered) v\u00e0 t\u00fai tr\u01b0\u1edbc d\u00e2y k\u00e9o, r\u1ea5t h\u1ee3p khi m\u1eb7c c\u00f9ng qu\u1ea7n jean b\u00f3 s\u00e1t v\u00e0 gi\u00e0y b\u1ed1t ho\u1eb7c \u0111\u1ea7m d\u00e1ng \u00f4m (bodycon dress) v\u00e0 gi\u00e0y cao g\u00f3t<\/em>&#8220;. M\u00f4 t\u1ea3 ng\u1eafn g\u1ecdn n\u00e0y bao g\u1ed3m th\u00f4ng tin v\u1ec1 c\u00e1c m\u00f9a th\u00edch h\u1ee3p \u0111\u1ec3 m\u1eb7c jacket, thi\u1ebft k\u1ebf chi ti\u1ebft, v\u00e0 th\u1eadm ch\u00ed c\u1ea3 l\u1eddi khuy\u00ean cho c\u00e1ch ph\u1ed1i \u0111\u1ed3. Danh m\u1ee5c ch\u1ea5m tr\u00f2n theo sau bao g\u1ed3m chi ti\u1ebft b\u1ed5 sung, nh\u01b0 k\u00edch c\u1ee1, ch\u1ea5t li\u1ec7u v\u00e0 h\u01b0\u1edbng d\u1eabn b\u1ea3o qu\u1ea3n. B\u1ed1n b\u1ee9c \u1ea3nh c\u0169ng cho th\u1ea5y \u00e1o jacket t\u1eeb c\u00e1c g\u00f3c nh\u00ecn kh\u00e1c nhau, cung c\u1ea5p \u00fd t\u01b0\u1edfng ho\u00e0n ch\u1ec9nh v\u1ec1 s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/forever21_description.png\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"707\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/forever21_description.png\" alt=\"\" class=\"wp-image-5366\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/forever21_description.png 720w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/forever21_description-300x295.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a><figcaption class=\"wp-element-caption\">\u0110o\u1ea1n m\u00f4 t\u1ea3 ng\u1eafn g\u1ecdn c\u1ee7a Forever21 bao tr\u00f9m c\u00e1c chi ti\u1ebft quan tr\u1ecdng v\u1ec1 s\u1ea3n ph\u1ea9m, c\u1ea5u t\u1ea1o c\u1ee7a n\u00f3, v\u00e0 c\u00e1ch kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 m\u1eb7c s\u1ea3n ph\u1ea9m. \u0110o\u1ea1n ti\u1ebfp l\u00e0 d\u1ea5u ch\u1ea5m tr\u00f2n m\u00f4 t\u1ea3 chi ti\u1ebft s\u1ea3n ph\u1ea9m bao g\u1ed3m lo\u1ea1i v\u1ea3i, k\u00edch c\u1ee1 v\u00e0 c\u00e1ch b\u1ea3o qu\u1ea3n.<\/figcaption><\/figure>\n\n\n\n<p>Nh\u00ecn chung, c\u00e1c \u1ea3nh s\u1ea3n ph\u1ea9m l\u00e0 c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 cung c\u1ea5p chi ti\u1ebft c\u1ee5 th\u1ec3 cho nhi\u1ec1u lo\u1ea1i s\u1ea3n ph\u1ea9m, \u0111\u1eb7c bi\u1ec7t khi ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c cung c\u1ea5p t\u00f9y ch\u1ecdn xem \u1ea3nh th\u1ef1c s\u1ef1 l\u1edbn v\u00e0 chi ti\u1ebft (<em>see truly big and details images<\/em>). Th\u1eadt ng\u1ea1c nhi\u00ean l\u00e0 c\u00f3 nhi\u1ec1u trang v\u1eabn gi\u1edbi h\u1ea1n ng\u01b0\u1eddi d\u00f9ng v\u1edbi \u1ea3nh nh\u1ecf v\u00e0 thi\u1ebfu chi ti\u1ebft, m\u1eb7c d\u00f9 &#8220;thi\u1ebfu t\u00ednh n\u0103ng m\u1edf r\u1ed9ng \u1ea3nh&#8221; \u0111\u1ee9ng v\u1ecb tr\u00ed th\u1ee9 10 trong danh s\u00e1ch 10 l\u1ed7i thi\u1ebft k\u1ebf h\u00e0ng \u0111\u1ea7u t\u1eadn t\u1eeb n\u0103m 2005 r\u1ed3i. \u0110\u1ea5y l\u00e0 l\u00fd do t\u1ea1i sao chuy\u00ean gia v\u1ec1 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng s\u1ebd l\u00e0 c\u00f4ng vi\u1ec7c t\u1ed1t trong nhi\u1ec1u n\u0103m t\u1edbi.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yeu_cau_thu_3_Tro_giup_kha_nang_So_sanh\"><\/span>Y\u00eau c\u1ea7u th\u1ee9 3: Tr\u1ee3 gi\u00fap kh\u1ea3 n\u0103ng So s\u00e1nh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>So s\u00e1nh nhi\u1ec1u d\u1ecbch v\u1ee5 l\u00e0 m\u1ed9t trong nh\u1eefng nhi\u1ec7m v\u1ee5 quan tr\u1ecdng nh\u1ea5t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. B\u1ea1n kh\u00f4ng th\u1ec3 gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi s\u1ebd bi\u1ebft c\u00e1i n\u00e0o trong nhi\u1ec1u s\u1ea3n ph\u1ea9m l\u00e0 t\u1ed1t nh\u1ea5t cho h\u1ecd m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 so s\u00e1nh gi\u1eefa c\u00e1c l\u1ef1a ch\u1ecdn. B\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3m nhu c\u1ea7u so s\u00e1nh b\u1eb1ng c\u00e1ch \u0111\u01a1n gi\u1ea3n h\u00f3a d\u00f2ng s\u1ea3n ph\u1ea9m: c\u0169ng gi\u1ed1ng nh\u01b0 vi\u1ec7c lu\u00f4n l\u00e0 d\u1ec5 d\u00e0ng h\u01a1n \u0111\u1ec3 t\u1ea1o ra giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng \u0111\u01a1n gi\u1ea3n n\u1ebfu c\u00e1c kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n l\u00e0 \u0111\u01a1n gi\u1ea3n. Nh\u01b0ng ch\u1ec9 v\u00e0i c\u00f4ng ty c\u00f3 th\u1ec3 l\u00e0m cho d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd r\u1ea5t \u0111\u01a1n gi\u1ea3n b\u1eb1ng c\u00e1ch ch\u1ec9 c\u00f3 m\u1ed9t l\u1ef1a ch\u1ecdn cho b\u1ea5t k\u1ef3 kh\u00e1ch h\u00e0ng n\u00e0o. C\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 nhi\u1ec1u nh\u00e0 cung c\u1ea5p ch\u1eafc ch\u1eafn kh\u00f4ng th\u1ec3 l\u00e0m nh\u01b0 th\u1ebf. V\u00ec v\u1eady ch\u00fang ta c\u1ea7n gi\u00fap ng\u01b0\u1eddi d\u00f9ng so s\u00e1nh.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 trang cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng c\u00f4ng c\u1ee5 so s\u00e1nh cho ph\u00e9p ng\u01b0\u1eddi mua h\u00e0ng nh\u00ecn c\u00e1c s\u1ea3n ph\u1ea9m t\u1eebng c\u1eb7p v\u1edbi nhau (<em>side by side<\/em>). T\u00f9y thu\u1ed9c v\u00e0o thi\u1ebft k\u1ebf v\u00e0 th\u00f4ng tin s\u1ea3n ph\u1ea9m trong \u0111\u00f3, c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y thay \u0111\u1ed5i t\u1eeb y\u1ebfu \u1edbt \u0111\u1ebfn \u0111\u1ea7y s\u1ee9c m\u1ea1nh. Nh\u01b0 ch\u00fang ta th\u1ea5y khi ng\u01b0\u1eddi d\u00f9ng mua h\u00e0ng, c\u00e1ch h\u1eefu \u00edch nh\u1ea5t cho ph\u00e9p so s\u00e1nh gi\u1eefa c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0 cung c\u1ea5p <strong>th\u00f4ng tin so s\u00e1nh \u0111\u01b0\u1ee3c, tr\u00ecnh b\u00e0y theo c\u00e1ch d\u1ec5 so s\u00e1nh&nbsp;<\/strong>v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 nhau. Ng\u01b0\u1eddi mua h\u00e0ng c\u1ea3m th\u1ea5y v\u1eadt l\u1ed9n khi c\u00e1c trang cung c\u1ea5p th\u00f4ng tin r\u1ea5t chi ti\u1ebft v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m nh\u01b0ng l\u1ea1i \u0111\u01b0a th\u00f4ng tin th\u01b0a th\u1edbt v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00e1c. H\u1ecd r\u1eddi \u0111i m\u00e0 v\u1eabn \u0111o\u00e1n s\u1ea3n ph\u1ea9m n\u00e0o ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi nhu c\u1ea7u c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>Pottery Barn li\u1ec7t k\u00ea th\u00f4ng tin v\u1ec1 t\u1ee7 qu\u1ea7n \u00e1o theo c\u00e1ch nh\u1ea5t qu\u00e1n v\u00e0 c\u00f3 t\u00ednh m\u00f4 t\u1ea3. Hai t\u1ee7 qu\u1ea7n \u00e1o (lo\u1ea1i \u0111\u1ec3 \u0111\u1ea7u gi\u01b0\u1eddng \/ <em>bedside-tables<\/em>) b\u1eaft \u0111\u1ea7u v\u1edbi th\u00f4ng tin t\u1ed5ng quan ng\u1eafn, v\u00e0 sau \u0111\u00f3 l\u00ean danh s\u00e1ch \u0111\u1ea7u d\u00f2ng cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft so s\u00e1nh v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m, l\u00ean danh s\u00e1ch c\u00f3 th\u1ee9 t\u1ef1 nh\u01b0 nhau cho m\u1ed7i c\u00e1i. M\u1ed7i danh s\u00e1ch c\u00f3 k\u00edch th\u01b0\u1edbc, ti\u1ebfp \u0111\u00f3 l\u00e0 v\u1eadt li\u1ec7u ch\u1ebf t\u1ea1o, ch\u1ee9c n\u0103ng, th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7 v\u00e0 c\u00e1c chi ti\u1ebft ph\u1ea7n c\u1ee9ng.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/pb_dressers.png\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"289\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/pb_dressers.png\" alt=\"\" class=\"wp-image-5371\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/pb_dressers.png 720w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/pb_dressers-300x120.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/pb_description.png\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"196\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/pb_description.png\" alt=\"\" class=\"wp-image-5370\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/pb_description.png 720w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/pb_description-300x82.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a><figcaption class=\"wp-element-caption\">Pottery Barn \u0111\u00e3 l\u00e0m t\u1ed1t vi\u1ec7c cung c\u1ea5p th\u00f4ng tin t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1ec1 hai s\u1ea3n ph\u1ea9m tr\u00ean trang. \u0110i\u1ec1u n\u00e0y gi\u00fap ng\u01b0\u1eddi d\u00f9ng v\u1edbi c\u00e1c so s\u00e1nh \u0111\u01a1n gi\u1ea3n. Th\u00f4ng tin c\u01a1 b\u1ea3n nh\u01b0 k\u00edch c\u1ee1, v\u1eadt li\u1ec7u v\u00e0 chi ti\u1ebft n\u1ed9i th\u1ea5t nh\u01b0 k\u1ec7 v\u00e0 ng\u0103n k\u00e9o (<em>shelves and drawers<\/em>) \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea theo c\u00e1ch nh\u1ea5t qu\u00e1n gi\u1eefa c\u00e1c s\u1ea3n ph\u1ea9m.<\/figcaption><\/figure>\n\n\n\n<p>Khi trang web c\u00f3 th\u00f4ng tin s\u1ea3n ph\u1ea9m bi\u1ebfn \u0111\u1ed5i r\u1ed9ng, \u0111i\u1ec1u n\u00e0y l\u00e0m cho v\u1ea5n \u0111\u1ec1 so s\u00e1nh tr\u1edf n\u00ean c\u1ef1c k\u1ef3 kh\u00f3 kh\u0103n. Hai m\u00e1y h\u1ee7y gi\u1ea5y (<em>shredders<\/em>) \u0111\u01b0\u1ee3c b\u00e1n \u1edf trang OfficeMax.com c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn v\u1ec1 th\u00f4ng tin c\u00f3 kh\u1ea3 n\u0103ng cung c\u1ea5p, v\u1edbi m\u1ed9t c\u00e1i t\u00f3m t\u1eaft trong 5 g\u1ea1ch \u0111\u1ea7u d\u00f2ng, v\u00e0 c\u00e1i c\u00f2n l\u1ea1i \u0111\u01b0a ra c\u00e1c g\u1ea1ch \u0111\u1ea7u d\u00f2ng t\u01b0\u01a1ng t\u1ef1, theo sau b\u1edfi m\u1ed9t danh s\u00e1ch c\u00e1c ch\u1ee9c n\u0103ng quan tr\u1ecdng,&nbsp;t\u1ed5ng quan s\u1ea3n ph\u1ea9m (<em>product tour<\/em>), tr\u00ecnh di\u1ec5n s\u1ea3n ph\u1ea9m (<em>product demonstration<\/em>) v\u00e0 bi\u1ec3u \u0111\u1ed3 so s\u00e1nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3 (<em>brand-specific comparison chart<\/em>).<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/officemax_shredders.png\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"1533\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/officemax_shredders.png\" alt=\"\" class=\"wp-image-5372\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/officemax_shredders.png 720w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/officemax_shredders-141x300.png 141w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/officemax_shredders-481x1024.png 481w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a><figcaption class=\"wp-element-caption\">Trang OfficeMax \u0111\u01b0a ra s\u1ed1 l\u01b0\u1ee3ng chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m kh\u00e1c nhau v\u1ec1 hai m\u00e1y h\u1ee7y gi\u1ea5y.<\/figcaption><\/figure>\n\n\n\n<p>C\u1ea3 hai s\u1ea3n ph\u1ea9m b\u1eaft \u0111\u1ea7u ph\u1ea7n m\u00f4 t\u1ea3 v\u1edbi danh s\u00e1ch g\u1ea1ch \u0111\u1ea7u d\u00f2ng c\u00e1c t\u00ednh n\u0103ng, nh\u01b0ng th\u1eadm ch\u00ed ngay c\u1ea3 \u1edf ph\u1ea7n n\u00e0y c\u0169ng kh\u00f4ng c\u00f3 s\u1ef1 nh\u1ea5t qu\u00e1n&nbsp;gi\u1eefa c\u00e1c danh s\u00e1ch.<\/p>\n\n\n\n<p>C\u00e1c m\u00f4 t\u1ea3 kh\u00f4ng t\u1eadp trung v\u00e0o c\u00f9ng ho\u1eb7c c\u00f3 th\u1ec3 so s\u00e1nh c\u1ee7a c\u00e1c t\u00ednh n\u0103ng, v\u00e0 c\u00e1c chi ti\u1ebft t\u01b0\u01a1ng t\u1ef1, th\u00ed d\u1ee5 nh\u01b0 s\u1ed1 l\u01b0\u1ee3ng c\u00e1c t\u1edd gi\u1ea5y c\u00f3 th\u1ec3 h\u1ee7y t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m, v\u00e0 k\u00edch c\u1ee1 c\u1ee7a gi\u1ea5y v\u1ee5n,&nbsp;kh\u00f4ng \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea theo c\u00f9ng c\u00e1ch ho\u1eb7c c\u00f9ng th\u1ee9 t\u1ef1.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/officemax_zoom.png\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"155\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/officemax_zoom.png\" alt=\"\" class=\"wp-image-5374\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/officemax_zoom.png 720w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/officemax_zoom-300x65.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a><figcaption class=\"wp-element-caption\">Danh s\u00e1ch s\u1ed1 l\u01b0\u1ee3ng th\u00f4ng tin chi ti\u1ebft kh\u00e1c nhau c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c nhau l\u00e0m n\u00f3 kh\u00f3 kh\u0103n cho ng\u01b0\u1eddi d\u00f9ng hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c s\u1ea3n ph\u1ea9m so s\u00e1nh v\u1edbi nhau th\u1ebf n\u00e0o. Trong danh s\u00e1ch m\u00e1y h\u1ee7y gi\u1ea5y tr\u00ecnh b\u00e0y \u1edf tr\u00ean c\u1ee7a OfficeMax.com, th\u1eadm ch\u00ed th\u00f4ng tin c\u01a1 b\u1ea3n \u1edf ph\u1ea7n \u0111\u1ea7u c\u1ee7a hai m\u00f4 t\u1ea3 li\u1ec7t k\u00ea th\u00f4ng tin chi ti\u1ebft theo th\u1ee9 t\u1ef1 kh\u00e1c nhau.<\/figcaption><\/figure>\n\n\n\n<p>M\u1ed9t b\u00e0i ki\u1ec3m tra ng\u01b0\u1eddi d\u00f9ng nh\u1ecf \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u1edf \u0111\u00e2y. S\u1ea3n ph\u1ea9m n\u00e0o trong hai m\u00e1y h\u1ee7y gi\u1ea5y tr\u00ean s\u1ebd \u0111\u00e1p \u1ee9ng nhu c\u1ea7u h\u1ed9 gia \u0111\u00ecnh t\u1ed1t nh\u1ea5t &#8211; n\u1ebfu b\u1ea1n mu\u1ed1n mua m\u1ed9t m\u00e1y h\u1ee7y gi\u1ea5y cho gia \u0111\u00ecnh m\u00ecnh?<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mo_ta_san_pham_tinh_chinh\"><\/span>M\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m tinh ch\u1ec9nh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ng\u01b0\u1eddi mua h\u00e0ng d\u1ef1a v\u00e0o th\u00f4ng tin m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u1ec3 an t\u00e2m \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng \u0111\u00fang \u0111\u1eafn. Th\u00f4ng tin m\u00f4 t\u1ea3 r\u00f5 r\u00e0ng, chi ti\u1ebft, nh\u1ea5t qu\u00e1n v\u00e0 ng\u1eafn g\u1ecdn c\u00f3 hi\u1ec7u qu\u1ea3 nh\u1ea5t. Th\u00f4ng tin m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u1ea1o ra \u0111\u01a1n h\u00e0ng ho\u1eb7c l\u00e0m m\u1ea5t \u0111\u01a1n. \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u m\u1eb9o h\u01a1n h\u00e3y xem b\u00e1o c\u00e1o c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 <a href=\"http:\/\/www.nngroup.com\/reports\/ecommerce-ux-product-pages-including-reviews\/\">c\u00e1ch t\u1ea1o trang b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3<\/a> ho\u1eb7c c\u00e1c kh\u00f3a h\u1ecdc v\u1ec1 vi\u1ebft cho web.<\/p>\n\n\n\n<p><em>(D\u1ecbch t\u1eeb b\u00e0i vi\u1ebft <a href=\"https:\/\/www.nngroup.com\/articles\/product-descriptions\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">3 Tips for Better Product Descriptions on Websites<\/a>, t\u00e1c gi\u1ea3 Amy Schade, trang web Nielsen Norman Group)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00f3m t\u1eaft: Y\u1ebfu t\u1ed1 n\u1ed9i dung quan tr\u1ecdng c\u1ea7n ph\u1ea3i c\u00f3 cho c\u00e1c trang s\u1ea3n ph\u1ea9m l\u00e0 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, theo c\u00e1ch tr\u1ef1c ti\u1ebfp, v\u00e0 gi\u00fap h\u1ecd so s\u00e1nh s\u1ea3n ph\u1ea9m. Nh\u01b0 ch\u00fang t\u00f4i t\u1eebng n\u00f3i tr\u01b0\u1edbc \u0111\u00e2y, lu\u1eadt \u0111\u1ea7u ti\u00ean trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 n\u1ebfu ng\u01b0\u1eddi d\u00f9ng &hellip;<\/p>\n","protected":false},"author":1,"featured_media":5843,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 m\u1eb9o gi\u00fap b\u1ea1n vi\u1ebft m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n tr\u00ean website &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/mo-ta-san-pham-tot-hon\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 m\u1eb9o gi\u00fap b\u1ea1n vi\u1ebft m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n tr\u00ean website &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"T\u00f3m t\u1eaft: Y\u1ebfu t\u1ed1 n\u1ed9i dung quan tr\u1ecdng c\u1ea7n ph\u1ea3i c\u00f3 cho c\u00e1c trang s\u1ea3n ph\u1ea9m l\u00e0 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, theo c\u00e1ch tr\u1ef1c ti\u1ebfp, v\u00e0 gi\u00fap h\u1ecd so s\u00e1nh s\u1ea3n ph\u1ea9m. 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