{"id":5323,"date":"2021-12-16T03:18:00","date_gmt":"2021-12-15T20:18:00","guid":{"rendered":"https:\/\/kiencang.net\/?p=5323"},"modified":"2023-07-23T18:28:31","modified_gmt":"2023-07-23T11:28:31","slug":"mau-hinh-chu-f-khi-doc-tren-web","status":"publish","type":"post","link":"https:\/\/kiencang.net\/mau-hinh-chu-f-khi-doc-tren-web\/","title":{"rendered":"M\u00f4 h\u00ecnh ch\u1eef F khi \u0111\u1ecdc n\u1ed9i dung tr\u00ean web"},"content":{"rendered":"\n<p><span style=\"color: #993300;\"><strong>T\u00f3m t\u1eaft<\/strong>: K\u1ef9 thu\u1eadt h\u00ecnh \u1ea3nh h\u00f3a eyetracking \/ theo d\u00f5i m\u1eaft ng\u01b0\u1eddi d\u00f9ng cho th\u1ea5y ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng \u0111\u1ecdc trang web theo m\u00f4 h\u00ecnh ch\u1eef F: hai s\u1ecdc ngang theo sau b\u1edfi m\u1ed9t s\u1ecdc th\u1eb3ng \u0111\u1ee9ng.<\/span><\/p>\n\n\n\n<p>F \u0111\u1ea1i di\u1ec7n cho<em> fast<\/em>&nbsp;trong ti\u1ebfng Anh (ngh\u0129a l\u00e0 <em>nhanh ch\u00f3ng<\/em>). \u0110\u00e2y l\u00e0 c\u00e1ch ng\u01b0\u1eddi d\u00f9ng \u0111\u1ecdc n\u1ed9i dung qu\u00fd gi\u00e1 c\u1ee7a b\u1ea1n (h\u01a1i ch\u00e2m bi\u1ebfm nh\u1ec9). Trong v\u00e0i gi\u00e2y, m\u1eaft c\u1ee7a h\u1ecd di chuy\u1ec3n v\u1edbi t\u1ed1c \u0111\u1ed9 \u0111\u00e1ng kinh ng\u1ea1c theo c\u00e1c t\u1eeb tr\u00ean trang web v\u1edbi m\u1eabu r\u1ea5t kh\u00e1c nh\u1eefng g\u00ec b\u1ea1n \u0111\u01b0\u1ee3c h\u1ecdc trong tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>Trong nghi\u00ean c\u1ee9u m\u1edbi nh\u1ea5t v\u1ec1 eyetracking c\u1ee7a ch\u00fang t\u00f4i, ch\u00fang t\u00f4i \u0111\u00e3 ghi l\u1ea1i c\u00e1ch 232 ng\u01b0\u1eddi d\u00f9ng xem h\u00e0ng ng\u00e0n trang web. Ch\u00fang t\u00f4i kh\u00e1m ph\u00e1 ra r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng v\u1eabn duy tr\u00ec h\u00e0nh vi \u0111\u1ecdc n\u00e0y kh\u00e1 nh\u1ea5t qu\u00e1n qua nhi\u1ec1u trang v\u00e0 nhi\u1ec7m v\u1ee5 kh\u00e1c nhau. <strong>M\u00f4 h\u00ecnh \u0111\u1ecdc chi\u1ebfm \u01b0u th\u1ebf<\/strong> n\u00e0y tr\u00f4ng gi\u1ed1ng nh\u01b0 ch\u1eef F v\u00e0 c\u00f3 ba th\u00e0nh ph\u1ea7n theo sau:<\/p>\n\n\n\n<ul>\n<li>Ng\u01b0\u1eddi d\u00f9ng ban \u0111\u1ea7u \u0111\u1ecdc b\u1eb1ng c\u00e1ch <strong>di chuy\u1ec3n m\u1eaft theo chi\u1ec1u ngang<\/strong>, th\u01b0\u1eddng l\u00e0 qua ph\u1ea7n tr\u00ean c\u1ee7a khu v\u1ef1c n\u1ed9i dung. \u0110\u00e2y ch\u00ednh l\u00e0 n\u00e9t \u0111\u1ea7u tr\u00ean c\u00f9ng c\u1ee7a ch\u1eef F.<\/li>\n\n\n\n<li>Ti\u1ebfp theo, ng\u01b0\u1eddi d\u00f9ng di chuy\u1ec3n xu\u1ed1ng trang m\u1ed9t ch\u00fat v\u00e0 \u0111\u1ecdc theo c\u00e1ch <strong>di chuy\u1ec3n m\u1eaft theo chi\u1ec1u ngang l\u1ea7n th\u1ee9 hai<\/strong>, v\u00e0 th\u01b0\u1eddng ph\u1ee7 m\u1ed9t khu v\u1ef1c <em>ng\u1eafn h\u01a1n<\/em> so v\u1edbi l\u1ea7n di chuy\u1ec3n \u0111\u1ea7u. \u0110\u00e2y l\u00e0 thanh ngang th\u1ea5p h\u01a1n c\u1ee7a ch\u1eef F.<\/li>\n\n\n\n<li>Cu\u1ed1i c\u00f9ng, ng\u01b0\u1eddi d\u00f9ng qu\u00e9t n\u1ed9i dung b\u00ean tr\u00e1i theo c\u00e1ch <strong>di chuy\u1ec3n theo chi\u1ec1u d\u1ecdc<\/strong>. \u0110\u00f4i khi n\u00f3 kh\u00e1 ch\u1eadm v\u00e0 qu\u00e9t c\u00f3 h\u1ec7 th\u1ed1ng xu\u1ea5t hi\u1ec7n \u0111\u1eadm \u0111\u1eb7c (<em>solid stripe<\/em>) tr\u00ean b\u1ea3n \u0111\u1ed3 nhi\u1ec7t eyetracking. L\u00fac kh\u00e1c ng\u01b0\u1eddi d\u00f9ng di chuy\u1ec3n nhanh h\u01a1n t\u1ea1o ra b\u1ea3n \u0111\u1ed3 nhi\u1ec7t l\u1ea5m ch\u1ea5m (<em>spottier heatmap<\/em>). \u0110\u1ea5y l\u00e0 ph\u1ea7n thanh d\u1ecdc cu\u1ed1i c\u00f9ng c\u1ee7a ch\u1eef F.<\/li>\n<\/ul>\n\n\n\n<p>Ch\u1eafc ch\u1eafn, m\u1eabu \u0111\u1ecdc qu\u00e9t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ph\u1ea3i lu\u00f4n lu\u00f4n ch\u00ednh x\u00e1c bao g\u1ed3m ba ph\u1ea7n. \u0110\u00f4i khi ng\u01b0\u1eddi d\u00f9ng s\u1ebd \u0111\u1ecdc \u0111\u1ebfn ph\u1ea7n th\u1ee9 ba c\u1ee7a n\u1ed9i dung l\u00e0m cho m\u1eabu tr\u00f4ng gi\u1ed1ng ch\u1eef E h\u01a1n l\u00e0 ch\u1eef F. \u0110\u00f4i khi h\u1ecd l\u1ea1i \u0111\u1ecdc m\u1ed7i ph\u1ea7n \u0111\u1ea7u l\u00e0m cho m\u1eabu tr\u00f4ng nh\u01b0 ch\u1eef L l\u1ed9n ng\u01b0\u1ee3c (v\u1edbi thanh ngang \u1edf tr\u00ean \u0111\u1ea7u). D\u1ea7u v\u1eady, n\u00f3i chung, m\u00f4 h\u00ecnh \u0111\u1ecdc g\u1ea7n gi\u1ed1ng&nbsp;v\u1edbi ch\u1eef F, cho d\u00f9 kho\u1ea3ng c\u00e1ch gi\u1eefa thanh ngang tr\u00ean v\u00e0 d\u01b0\u1edbi thay \u0111\u1ed5i kh\u00e1c nhau.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/f_reading_pattern_eyetracking.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"785\" height=\"364\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/f_reading_pattern_eyetracking.jpg\" alt=\"B\u1ea3n \u0111\u1ed3 nhi\u1ec7t t\u1eeb nghi\u00ean c\u1ee9u eyetracking c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean ba trang web\" class=\"wp-image-5324\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/f_reading_pattern_eyetracking.jpg 785w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/f_reading_pattern_eyetracking-300x139.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/f_reading_pattern_eyetracking-768x356.jpg 768w\" sizes=\"(max-width: 785px) 100vw, 785px\" \/><\/a><figcaption class=\"wp-element-caption\">B\u1ea3n \u0111\u1ed3 nhi\u1ec7t t\u1eeb nghi\u00ean c\u1ee9u eyetracking c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean ba trang web. Khu v\u1ef1c m\u00e0 ng\u01b0\u1eddi d\u00f9ng nh\u00ecn v\u00e0o nhi\u1ec1u nh\u1ea5t c\u00f3 m\u00e0u \u0111\u1ecf; khu v\u1ef1c m\u00e0u v\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c \u00edt s\u1ef1 ch\u00fa \u00fd h\u01a1n, ti\u1ebfp theo l\u00e0 khu v\u1ef1c \u00edt \u0111\u01b0\u1ee3c \u0111\u1ec3 \u00fd nh\u1ea5t c\u00f3 m\u00e0u xanh. Khu v\u1ef1c m\u00e0u x\u00e1m kh\u00f4ng thu h\u00fat b\u1ea5t k\u1ef3 s\u1ef1 ch\u00fa \u00fd (<em>fixations<\/em>) n\u00e0o.<\/figcaption><\/figure>\n\n\n\n<p>B\u1ea3n \u0111\u1ed3 nhi\u1ec7t ph\u00eda tr\u00ean cho th\u1ea5y c\u00e1ch ng\u01b0\u1eddi d\u00f9ng \u0111\u1ecdc ba ki\u1ec3u n\u1ed9i dung kh\u00e1c nhau c\u1ee7a trang web:<\/p>\n\n\n\n<ul>\n<li>M\u1ed9t b\u00e0i vi\u1ebft trong ph\u1ea7n &#8220;v\u1ec1 ch\u00fang t\u00f4i&#8221; c\u1ee7a trang web c\u00f4ng ty (ngo\u00e0i c\u00f9ng b\u00ean tr\u00e1i),<\/li>\n\n\n\n<li>Trang b\u00e1n s\u1ea3n ph\u1ea9m tr\u00ean trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (\u1edf ch\u00ednh gi\u1eefa) v\u00e0<\/li>\n\n\n\n<li>M\u1ed9t trang k\u1ebft qu\u1ea3 t\u1eeb m\u00e1y t\u00ecm ki\u1ebfm (SERP, ngo\u00e0i c\u00f9ng b\u00ean ph\u1ea3i).<\/li>\n<\/ul>\n\n\n\n<p>N\u1ebfu b\u1ea1n <em>nheo m\u1eaft <\/em>v\u00e0 <em>t\u1eadp trung<\/em>&nbsp;v\u00e0o khu v\u1ef1c m\u00e0u \u0111\u1ecf (\u0111\u01b0\u1ee3c xem nhi\u1ec1u nh\u1ea5t), c\u1ea3 ba b\u1ea3n \u0111\u1ed3 nhi\u1ec7t \u0111\u1ec1u cho th\u1ea5y m\u1eabu ch\u1eef F nh\u01b0 k\u1ef3 v\u1ecdng. T\u1ea5t nhi\u00ean, ch\u00fang c\u00f3 kh\u00e1c nhau \u00edt nhi\u1ec1u. <strong>M\u1eabu \u0111\u1ecdc h\u00ecnh ch\u1eef F l\u00e0 d\u1ea1ng th\u00f4, chung<\/strong> h\u01a1n l\u00e0 ki\u1ec3u h\u00e0nh vi chu\u1ea9n ch\u1ec9nh th\u1ed1ng nh\u1ea5t ho\u00e0n h\u1ea3o theo t\u1eebng pixel.<\/p>\n\n\n\n<p>Tr\u00ean trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (v\u00ed d\u1ee5 gi\u1eefa), thanh ngang th\u1ee9 hai th\u1ea5p h\u01a1n th\u00f4ng th\u01b0\u1eddng b\u1edfi v\u00ec c\u00f3 s\u1ef1 can thi\u1ec7p c\u1ee7a h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m. Ng\u01b0\u1eddi d\u00f9ng c\u0169ng d\u00e0nh th\u1eddi gian \u0111\u00e1ng k\u1ec3 cho h\u1ed9p \u1edf ph\u00eda tr\u00ean b\u00ean ph\u1ea3i c\u1ee7a trang n\u01a1i c\u00f3 gi\u00e1 v\u00e0 n\u00fat &#8220;th\u00eam v\u00e0o gi\u1ecf h\u00e0ng&#8221;.<\/p>\n\n\n\n<p>Tr\u00ean trang SERP \/ Trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm (v\u00ed d\u1ee5 ngo\u00e0i c\u00f9ng b\u00ean ph\u1ea3i), thanh ngang th\u1ee9 hai c\u1ee7a ch\u1eef F d\u00e0i h\u01a1n so v\u1edbi thanh ngang tr\u00ean c\u00f9ng, \u0111i\u1ec1u n\u00e0y ch\u1ee7 y\u1ebfu l\u00e0 do <a href=\"https:\/\/kiencang.net\/the-tieu-de-seo\/\">ti\u00eau \u0111\u1ec1<\/a> th\u1ee9 hai d\u00e0i h\u01a1n c\u00e1i \u0111\u1ea7u. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, c\u1ea3 hai ti\u00eau \u0111\u1ec1 \u0111\u1ec1u ch\u1ee9ng t\u1ecf s\u1ee9c h\u00fat kh\u00e1 t\u01b0\u01a1ng \u0111\u1ed3ng&nbsp;v\u1edbi ng\u01b0\u1eddi d\u00f9ng, tuy nhi\u00ean ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng \u0111\u1ecdc \u00edt h\u01a1n \u1edf khu v\u1ef1c th\u1ee9 hai h\u1ecd nh\u00ecn tr\u00ean trang.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u00dd ngh\u0129a c\u1ee7a m\u1eabu \u0111\u1ecdc h\u00ecnh ch\u1eef F<\/h2>\n\n\n\n<p>M\u1eabu h\u00ecnh ch\u1eef F c\u00f3 \u00fd ngh\u0129a cho thi\u1ebft k\u1ebf web s\u00e1ng r\u00f5 h\u01a1n v\u00e0 cho th\u1ea5y t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u0111i theo c\u00e1c ch\u1ec9 d\u1eabn trong vi\u1ec7c vi\u1ebft n\u1ed9i dung tr\u00ean web:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/kiencang.net\/cach-nguoi-dung-doc-tren-web\/\"><strong>Ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng \u0111\u1ecdc c\u1ea9n th\u1eadn<\/strong><\/a> t\u1eebng t\u1eeb m\u1ed9t. \u0110\u1ecdc \u0111\u1ea7y \u0111\u1ee7 l\u00e0 hi\u1ebfm khi x\u1ea3y ra, \u0111\u1eb7c bi\u1ec7t khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ti\u1ebfn h\u00e0nh t\u00ecm hi\u1ec3u ban \u0111\u1ea7u \u0111\u1ec3 l\u00ean danh s\u00e1ch ng\u1eafn c\u00e1c nh\u00e0 cung c\u1ea5p. V\u00e2ng, m\u1ed9t s\u1ed1 ng\u01b0\u1eddi s\u1ebd \u0111\u1ecdc nhi\u1ec1u h\u01a1n nh\u01b0ng h\u1ea7u h\u1ebft l\u00e0 kh\u00f4ng.<\/li>\n\n\n\n<li><strong>Hai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean ph\u1ea3i n\u00eau ra \u0111\u01b0\u1ee3c th\u00f4ng tin quan tr\u1ecdng nh\u1ea5t<\/strong>. C\u00f3 hy v\u1ecdng l\u00e0 ng\u01b0\u1eddi d\u00f9ng s\u1ebd th\u1ef1c s\u1ef1 \u0111\u1ecdc ch\u00fang, d\u00f9 v\u1eady h\u1ecd c\u00f3 th\u1ec3 \u0111\u1ecdc \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean nhi\u1ec1u h\u01a1n \u0111o\u1ea1n th\u1ee9 hai.<\/li>\n\n\n\n<li><strong>B\u1eaft \u0111\u1ea7u ti\u00eau \u0111\u1ec1 ph\u1ee5, \u0111o\u1ea1n v\u00e0 <a href=\"https:\/\/kiencang.net\/danh-sach-gach-dau-dong\/\">d\u1ea5u ch\u1ea5m tr\u00f2n<\/a> v\u1edbi t\u1eeb mang th\u00f4ng tin<\/strong> do v\u1eady ng\u01b0\u1eddi d\u00f9ng s\u1ebd ch\u00fa \u00fd khi \u0111\u1ecdc qu\u00e9t xu\u1ed1ng ph\u00eda b\u00ean tr\u00e1i c\u1ee7a n\u1ed9i dung trong h\u00e0nh vi cu\u1ed1i theo m\u00f4 h\u00ecnh \u0111\u1ecdc ch\u1eef F. H\u1ecd th\u01b0\u1eddng s\u1ebd \u0111\u1ecdc t\u1eeb th\u1ee9 ba \u1edf tr\u00ean m\u1ed9t d\u00f2ng \u00edt h\u01a1n nhi\u1ec1u so v\u1edbi hai t\u1eeb \u0111\u1ea7u ti\u00ean.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">H\u00e0nh vi \u0111\u1ecdc qu\u00e9t chi ti\u1ebft<\/h2>\n\n\n\n<p>R\u1ea5t h\u1ea5p d\u1eabn&nbsp;khi xem l\u1ea1i b\u1ea3n quay ch\u1eadm&nbsp;h\u00e0nh vi di chuy\u1ec3n m\u1eaft c\u1ee7a ng\u01b0\u1eddi d\u00f9ng khi h\u1ecd \u0111\u1ecdc v\u00e0 qu\u00e9t to\u00e0n b\u1ed9 trang. <\/p>\n\n\n\n<p>M\u1ed7i m\u1ed9t trang \u0111\u1ec1u c\u00f3 c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 \u0111\u1ecdc v\u01b0\u1ee3t ra b\u00ean ngo\u00e0i m\u00f4 h\u00ecnh ch\u1eef F chi\u1ebfm \u01b0u th\u1ebf (<em>dominant F pattern<\/em>) m\u00e0 t\u00f4i s\u1ebd th\u1ea3o lu\u1eadn \u1edf \u0111\u00e2y. <\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, ng\u01b0\u1eddi d\u00f9ng \u0111\u1ecdc qu\u00e9t theo c\u00e1ch kh\u00e1c, h\u01b0\u1edbng tr\u1ef1c ti\u1ebfp h\u01a1n khi h\u1ecd t\u00ecm ki\u1ebfm gi\u00e1 th\u00e0nh ho\u1eb7c <a href=\"https:\/\/kiencang.net\/trinh-bay-dang-so-online\/\">c\u00e1c con s\u1ed1<\/a> kh\u00e1c, v\u00e0 h\u00e0nh vi kh\u00f3 nh\u1eb1n (<em>hot-potato behavior<\/em>) th\u00fa v\u1ecb ch\u1ec9 ra c\u00e1ch ng\u01b0\u1eddi d\u00f9ng nh\u00ecn v\u00e0o danh s\u00e1ch qu\u1ea3ng c\u00e1o tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm. Ch\u00fang t\u00f4i c\u0169ng c\u00f3 nhi\u1ec1u ph\u00e1t hi\u1ec7n v\u1ec1 c\u00e1ch m\u1ecdi ng\u01b0\u1eddi nh\u00ecn c\u00e1c \u1ea3nh tr\u00ean trang web.<\/p>\n\n\n\n<p>Y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh l\u1edbn nh\u1ea5t&nbsp;\u0111\u1ebfn <a href=\"https:\/\/kiencang.net\/tinh-kha-dung-la-gi\/\">t\u00ednh kh\u1ea3 d\u1ee5ng<\/a> c\u1ee7a n\u1ed9i dung l\u00e0 c\u00e1ch ng\u01b0\u1eddi d\u00f9ng \u0111\u1ecdc online &#8211; v\u00e0 b\u1edfi v\u00ec m\u1ecdi ng\u01b0\u1eddi \u0111\u1ecdc theo c\u00e1ch kh\u00e1c, b\u1ea1n c\u1ea7n ph\u1ea3i vi\u1ebft kh\u00e1c \u0111i.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">B\u00e1o c\u00e1o \u0111\u1ea7y \u0111\u1ee7<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.nngroup.com\/reports\/how-people-read-web-eyetracking-evidence\/\" target=\"_blank\" rel=\"noreferrer noopener\">B\u1ea3n b\u00e1o c\u00e1o \u0111\u1ea7y \u0111\u1ee7 eyetracking v\u1ec1 c\u00e1ch m\u1ecdi ng\u01b0\u1eddi \u0111\u1ecdc tr\u00ean web<\/a> c\u00f3 s\u1eb5n \u0111\u1ec3 t\u1ea3i v\u1ec1 (tuy nhi\u00ean b\u1ea1n c\u1ea7n b\u1ecf ra 19 USD \u0111\u1ec3 mua!).<\/p>\n\n\n\n<p><em>(D\u1ecbch t\u1eeb <a href=\"https:\/\/www.nngroup.com\/articles\/f-shaped-pattern-reading-web-content-discovered\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">F-Shaped Pattern For Reading Web Content<\/a> &#8211; t\u00e1c gi\u1ea3 Jakob Nielsen, trang web Nielsen Norman Group)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00f3m t\u1eaft: K\u1ef9 thu\u1eadt h\u00ecnh \u1ea3nh h\u00f3a eyetracking \/ theo d\u00f5i m\u1eaft ng\u01b0\u1eddi d\u00f9ng cho th\u1ea5y ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng \u0111\u1ecdc trang web theo m\u00f4 h\u00ecnh ch\u1eef F: hai s\u1ecdc ngang theo sau b\u1edfi m\u1ed9t s\u1ecdc th\u1eb3ng \u0111\u1ee9ng. F \u0111\u1ea1i di\u1ec7n cho fast&nbsp;trong ti\u1ebfng Anh (ngh\u0129a l\u00e0 nhanh ch\u00f3ng). \u0110\u00e2y l\u00e0 c\u00e1ch ng\u01b0\u1eddi d\u00f9ng \u0111\u1ecdc n\u1ed9i &hellip;<\/p>\n","protected":false},"author":1,"featured_media":5849,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00f4 h\u00ecnh ch\u1eef F khi \u0111\u1ecdc n\u1ed9i dung tr\u00ean web &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/mau-hinh-chu-f-khi-doc-tren-web\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00f4 h\u00ecnh ch\u1eef F khi \u0111\u1ecdc n\u1ed9i dung tr\u00ean web &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"T\u00f3m t\u1eaft: K\u1ef9 thu\u1eadt h\u00ecnh \u1ea3nh h\u00f3a eyetracking \/ theo d\u00f5i m\u1eaft ng\u01b0\u1eddi d\u00f9ng cho th\u1ea5y ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng \u0111\u1ecdc trang web theo m\u00f4 h\u00ecnh ch\u1eef F: hai s\u1ecdc ngang theo sau b\u1edfi m\u1ed9t s\u1ecdc th\u1eb3ng \u0111\u1ee9ng. F \u0111\u1ea1i di\u1ec7n cho fast&nbsp;trong ti\u1ebfng Anh (ngh\u0129a l\u00e0 nhanh ch\u00f3ng). \u0110\u00e2y l\u00e0 c\u00e1ch ng\u01b0\u1eddi d\u00f9ng \u0111\u1ecdc n\u1ed9i &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kiencang.net\/mau-hinh-chu-f-khi-doc-tren-web\/\" \/>\n<meta property=\"og:site_name\" content=\"Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/anhducnguyen87\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-15T20:18:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-23T11:28:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/luot-web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"426\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 ph\u00fat\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"M\u00f4 h\u00ecnh ch\u1eef F khi \u0111\u1ecdc n\u1ed9i dung tr\u00ean web &#8226; Ki\u1ebfn c\u00e0ng","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kiencang.net\/mau-hinh-chu-f-khi-doc-tren-web\/","og_locale":"vi_VN","og_type":"article","og_title":"M\u00f4 h\u00ecnh ch\u1eef F khi \u0111\u1ecdc n\u1ed9i dung tr\u00ean web &#8226; Ki\u1ebfn c\u00e0ng","og_description":"T\u00f3m t\u1eaft: K\u1ef9 thu\u1eadt h\u00ecnh \u1ea3nh h\u00f3a eyetracking \/ theo d\u00f5i m\u1eaft ng\u01b0\u1eddi d\u00f9ng cho th\u1ea5y ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng \u0111\u1ecdc trang web theo m\u00f4 h\u00ecnh ch\u1eef F: hai s\u1ecdc ngang theo sau b\u1edfi m\u1ed9t s\u1ecdc th\u1eb3ng \u0111\u1ee9ng. F \u0111\u1ea1i di\u1ec7n cho fast&nbsp;trong ti\u1ebfng Anh (ngh\u0129a l\u00e0 nhanh ch\u00f3ng). \u0110\u00e2y l\u00e0 c\u00e1ch ng\u01b0\u1eddi d\u00f9ng \u0111\u1ecdc n\u1ed9i &hellip;","og_url":"https:\/\/kiencang.net\/mau-hinh-chu-f-khi-doc-tren-web\/","og_site_name":"Ki\u1ebfn c\u00e0ng","article_author":"https:\/\/www.facebook.com\/anhducnguyen87\/","article_published_time":"2021-12-15T20:18:00+00:00","article_modified_time":"2023-07-23T11:28:31+00:00","og_image":[{"width":640,"height":426,"url":"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/07\/luot-web.jpg","type":"image\/jpeg"}],"author":"Nguy\u1ec5n \u0110\u1ee9c Anh","twitter_card":"summary_large_image","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"Nguy\u1ec5n \u0110\u1ee9c Anh","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"6 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kiencang.net\/mau-hinh-chu-f-khi-doc-tren-web\/","url":"https:\/\/kiencang.net\/mau-hinh-chu-f-khi-doc-tren-web\/","name":"M\u00f4 h\u00ecnh ch\u1eef F khi \u0111\u1ecdc n\u1ed9i dung tr\u00ean web &#8226; Ki\u1ebfn c\u00e0ng","isPartOf":{"@id":"https:\/\/kiencang.net\/#website"},"datePublished":"2021-12-15T20:18:00+00:00","dateModified":"2023-07-23T11:28:31+00:00","author":{"@id":"https:\/\/kiencang.net\/#\/schema\/person\/5e7e1a04d8d1218ad8c421ba43d25c16"},"breadcrumb":{"@id":"https:\/\/kiencang.net\/mau-hinh-chu-f-khi-doc-tren-web\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kiencang.net\/mau-hinh-chu-f-khi-doc-tren-web\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/kiencang.net\/mau-hinh-chu-f-khi-doc-tren-web\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kiencang.net\/"},{"@type":"ListItem","position":2,"name":"M\u00f4 h\u00ecnh ch\u1eef F khi \u0111\u1ecdc n\u1ed9i dung tr\u00ean web"}]},{"@type":"WebSite","@id":"https:\/\/kiencang.net\/#website","url":"https:\/\/kiencang.net\/","name":"Ki\u1ebfn c\u00e0ng","description":"\u00d4m l\u00fd thuy\u1ebft, h\u00f4n th\u1ef1c h\u00e0nh","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kiencang.net\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"vi"},{"@type":"Person","@id":"https:\/\/kiencang.net\/#\/schema\/person\/5e7e1a04d8d1218ad8c421ba43d25c16","name":"Nguy\u1ec5n \u0110\u1ee9c Anh","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/kiencang.net\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6d71f9b89393952a8382e30dad26c1ec?s=96&d=monsterid&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6d71f9b89393952a8382e30dad26c1ec?s=96&d=monsterid&r=g","caption":"Nguy\u1ec5n \u0110\u1ee9c Anh"},"description":"Sinh n\u0103m 1987, t\u1ed1t nghi\u1ec7p Cao \u0111\u1eb3ng th\u1ef1c h\u00e0nh FPT qu\u00e3ng 2014, chuy\u00ean ng\u00e0nh Thi\u1ebft k\u1ebf website. T\u00f4i th\u00edch Content, SEO, Ads, T\u0103ng t\u1ed1c website v\u00e0 Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. B\u00ean c\u1ea1nh b\u00e0i t\u1ef1 vi\u1ebft, t\u00f4i c\u0169ng d\u1ecbch nhi\u1ec1u n\u1ed9i dung th\u00fa v\u1ecb c\u1ee7a c\u00e1c t\u00e1c gi\u1ea3 kh\u00e1c nhau. FB c\u00e1 nh\u00e2n: facebook.com\/anhducnguyen87. Email li\u00ean h\u1ec7: guiemailchotoi@gmail.com","sameAs":["https:\/\/www.facebook.com\/anhducnguyen87\/"],"url":"https:\/\/kiencang.net\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/posts\/5323"}],"collection":[{"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/comments?post=5323"}],"version-history":[{"count":1,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/posts\/5323\/revisions"}],"predecessor-version":[{"id":24283,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/posts\/5323\/revisions\/24283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/media\/5849"}],"wp:attachment":[{"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/media?parent=5323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/categories?post=5323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/tags?post=5323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}