{"id":4794,"date":"2022-01-15T04:37:00","date_gmt":"2022-01-14T21:37:00","guid":{"rendered":"https:\/\/kiencang.net\/?p=4794"},"modified":"2023-07-23T18:21:56","modified_gmt":"2023-07-23T11:21:56","slug":"su-tin-cay-trong-thiet-ke-web","status":"publish","type":"post","link":"https:\/\/kiencang.net\/su-tin-cay-trong-thiet-ke-web\/","title":{"rendered":"S\u1ef1 tin c\u1eady trong thi\u1ebft k\u1ebf web: 4 y\u1ebfu t\u1ed1 t\u1ea1o ni\u1ec1m tin"},"content":{"rendered":"\n<p><span style=\"color: #993300;\"><strong>T\u00f3m t\u1eaft<\/strong>: C\u00e1c trang web ph\u1ea3i g\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c l\u00f2ng tin&nbsp;v\u00e0 th\u1ec3 hi\u1ec7n m\u00ecnh l\u00e0 \u0111\u00e1ng tin c\u1eady \u0111\u1ec3 chuy\u1ec3n ng\u01b0\u1eddi gh\u00e9 th\u0103m th\u00f4ng th\u01b0\u1eddng tr\u00ean web sang kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1. C\u00e1c ph\u01b0\u01a1ng th\u1ee9c m\u00e0 m\u1ecdi ng\u01b0\u1eddi s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh trang web \u0111\u00e1ng tin c\u1eady <strong>v\u1eabn gi\u1eef nguy\u00ean&nbsp;qua nhi\u1ec1u n\u0103m<\/strong>, m\u1eb7c cho bao nhi\u00eau thay \u0111\u1ed5i trong xu h\u01b0\u1edbng thi\u1ebft k\u1ebf.<\/span><\/p>\n\n\n\n<p>Trong khi \u0111ang \u1edf Singapore \u0111\u1ec3 th\u1ef1c hi\u1ec7n h\u1ed9i th\u1ea3o c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 UX, ch\u00fang t\u00f4i ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u v\u1ec1 <a href=\"https:\/\/kiencang.net\/tinh-kha-dung-la-gi\/\">t\u00ednh kh\u1ea3 d\u1ee5ng<\/a> \u0111\u1ec3 xem x\u00e9t c\u00e1c kh\u00e1c bi\u1ec7t ch\u00ednh gi\u1eefa v\u0103n ho\u00e1 ph\u01b0\u01a1ng \u0110\u00f4ng v\u00e0 ph\u01b0\u01a1ng T\u00e2y khi \u0111\u00e1nh gi\u00e1 trang web &#8211; v\u00e0 r\u1ed3i qua \u0111\u00f3 m\u1edf r\u1ed9ng t\u1edbi vi\u1ec7c \u0111\u00e1nh gi\u00e1 doanh nghi\u1ec7p. <\/p>\n\n\n\n<p>Trong khi ph\u00e1t hi\u1ec7n ra m\u1ed9t s\u1ed1 \u0111i\u1ec1u th\u00fa v\u1ecb trong s\u1eafc th\u00e1i v\u0103n ho\u00e1 (<em>cultural nuances<\/em>), <strong>c\u00e1c y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n d\u00f9ng \u0111\u1ec3 l\u01b0\u1ee3ng gi\u00e1 trang web c\u00f3 \u0111\u00e1ng tin t\u01b0\u1edfng hay kh\u00f4ng v\u1eabn nh\u01b0 v\u1eady<\/strong>, m\u1eb7c cho c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 n\u01a1i sinh s\u1ed1ng v\u00e0 v\u0103n ho\u00e1.<\/p>\n\n\n\n<p>Trong n\u0103m 1999, Jakob Nielsen \u0111\u00e3 l\u00ean danh s\u00e1ch <strong>4 c\u00e1ch m\u1ed9t trang web c\u00f3 th\u1ec3<\/strong> truy\u1ec1n \u0111\u1ea1t s\u1ef1 tin c\u1eady: ch\u1ea5t l\u01b0\u1ee3ng thi\u1ebft k\u1ebf (<em>design quality<\/em>), th\u00f4ng tin minh b\u1ea1ch (<em>up-front disclosure<\/em>), n\u1ed9i dung \u0111\u1ea7y \u0111\u1ee7 v\u00e0 h\u1ee3p th\u1eddi (<em>comprehensive and current content<\/em>) cu\u1ed1i c\u00f9ng l\u00e0 k\u1ebft n\u1ed1i v\u1edbi ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a th\u1ebf gi\u1edbi web (<em>connection to the rest of the web<\/em>). <\/p>\n\n\n\n<p>Trong nghi\u00ean c\u1ee9u c\u1ee7a ch\u00fang t\u00f4i, ch\u00fang t\u00f4i quan s\u00e1t th\u1ea5y <em>c\u00e1c y\u1ebfu t\u1ed1 r\u1ea5t t\u01b0\u01a1ng \u0111\u1ed3ng<\/em> ti\u1ebfp t\u1ee5c t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng. \u0110\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 kh\u00e1c cho th\u1ea5y <strong>t\u00ednh \u1ed5n \u0111\u1ecbnh c\u1ee7a c\u00e1c h\u01b0\u1edbng d\u1eabn v\u1ec1 t\u00ednh kh\u1ea3 d\u1ee5ng<\/strong>: m\u1eb7c d\u1ea7u c\u00e1c m\u1eabu thi\u1ebft k\u1ebf v\u00e0 xu h\u01b0\u1edbng thay \u0111\u1ed5i qua th\u1eddi gian, h\u00e0nh vi c\u1ee7a con ng\u01b0\u1eddi th\u00ec kh\u00f4ng.<\/p>\n\n\n\n<p>C\u00e1c \u01b0u ti\u00ean c\u1ee7a ng\u01b0\u1eddi s\u1eed d\u1ee5ng v\u00e0 ph\u01b0\u01a1ng th\u1ee9c \u0111\u00e1nh gi\u00e1 ng\u00e0y h\u00f4m n\u00e0y c\u0169ng v\u1eabn gi\u1ed1ng 17 n\u0103m tr\u01b0\u1edbc \u0111\u00e2y, cho d\u00f9 c\u00e1c trang web \u0111\u00e3 ph\u00e1t tri\u1ec3n r\u1ea5t m\u1ea1nh. Nh\u1eefng g\u00ec hi\u1ec7n nay ch\u00fang ta xem x\u00e9t l\u00e0 website c\u00f3 thi\u1ebft k\u1ebf &#8220;ch\u1ea5t l\u01b0\u1ee3ng&#8221; c\u00f3 v\u1ebb r\u1ea5t kh\u00e1c v\u1edbi c\u00e1c trang web uy t\u00edn trong qu\u00e1 kh\u1ee9, nh\u01b0ng nh\u1eefng c\u00e1i t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eadn th\u1ee9c v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng (<em>perception of quality<\/em>) v\u1eabn kh\u00f4ng thay \u0111\u1ed5i v\u00e0 s\u1ebd kh\u00f4ng thay \u0111\u1ed5i trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p>B\u00e0i vi\u1ebft n\u00e0y chia ra l\u00e0m 4 ph\u01b0\u01a1ng th\u1ee9c nh\u01b0 ban \u0111\u1ea7u \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t s\u1ef1 tin t\u01b0\u1edfng, v\u00e0 cung c\u1ea5p c\u00e1c v\u00ed d\u1ee5 v\u1ec1 c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean l\u00fd n\u00e0y&nbsp;v\u00e0o c\u00e1c trang web th\u1eddi nay.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d5eb20cd4\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d5eb20cd4\"  type=\"checkbox\" id=\"item-6577d5eb20cd4\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/su-tin-cay-trong-thiet-ke-web\/#1_Chat_luong_thiet_ke\" title=\"1. Ch\u1ea5t l\u01b0\u1ee3ng thi\u1ebft k\u1ebf\">1. Ch\u1ea5t l\u01b0\u1ee3ng thi\u1ebft k\u1ebf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/su-tin-cay-trong-thiet-ke-web\/#2_Thong_tin_minh_bach\" title=\"2. Th\u00f4ng tin minh b\u1ea1ch\">2. Th\u00f4ng tin minh b\u1ea1ch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/su-tin-cay-trong-thiet-ke-web\/#3_Noi_dung_day_du_dung_va_hop_thoi\" title=\"3. N\u1ed9i dung \u0111\u1ea7y \u0111\u1ee7, \u0111\u00fang v\u00e0 h\u1ee3p th\u1eddi\">3. N\u1ed9i dung \u0111\u1ea7y \u0111\u1ee7, \u0111\u00fang v\u00e0 h\u1ee3p th\u1eddi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/su-tin-cay-trong-thiet-ke-web\/#4_Co_ket_noi_den_phan_con_lai_cua_the_gioi_web\" title=\"4. C\u00f3 k\u1ebft n\u1ed1i \u0111\u1ebfn ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a th\u1ebf gi\u1edbi web\">4. C\u00f3 k\u1ebft n\u1ed1i \u0111\u1ebfn ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a th\u1ebf gi\u1edbi web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/su-tin-cay-trong-thiet-ke-web\/#Ket_luan\" title=\"K\u1ebft lu\u1eadn\">K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Chat_luong_thiet_ke\"><\/span>1. Ch\u1ea5t l\u01b0\u1ee3ng thi\u1ebft k\u1ebf<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng l\u00e0 l\u00e0m cho trang web c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n m\u1ed9t c\u00e1ch x\u1ee9ng \u0111\u00e1ng v\u00e0 chuy\u00ean nghi\u1ec7p. C\u1ea3 n\u1ed9i dung trang langding-page l\u1eabn c\u00e1c \u0111i\u1ec1u h\u01b0\u1edbng ch\u00ednh ph\u1ea3i \u0111\u01b0\u1ee3c <strong>s\u1eafp x\u1ebfp t\u1ed1t<\/strong>&nbsp;v\u00e0 trang ph\u1ea3i <strong>s\u1eed d\u1ee5ng color scheme v\u00e0 h\u00ecnh \u1ea3nh th\u00edch h\u1ee3p<\/strong>.<\/p>\n\n\n\n<p><strong>S\u1eafp x\u1ebfp tr\u00ean site<\/strong>. Nh\u00e3n \u0111i\u1ec1u h\u01b0\u1edbng mang \u0111\u1ea7y \u0111\u1ee7 \u00fd ngh\u0129a cho th\u1ea5y vi\u1ec7c c\u00f4ng ty quan t\u00e2m \u0111\u1ebfn nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c m\u1eabu t\u01b0 duy v\u00e0 ng\u00f4n t\u1eeb c\u1ee7a h\u1ecd. Khi m\u1ecdi ng\u01b0\u1eddi \u0111\u1ed1i di\u1ec7n v\u1edbi t\u00ean th\u01b0 m\u1ee5c kh\u00f4ng r\u00f5 r\u00e0ng, h\u1ecd c\u00f3 th\u1ec3 kh\u00f4ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a n\u1ed9i dung t\u1ed3n t\u1ea1i tr\u00ean site. Nh\u01b0 l\u00e0 h\u1ec7 qu\u1ea3, h\u1ecd c\u00f3 th\u1ec3 s\u1ebd tr\u1edf n\u00ean b\u1ef1c b\u1ed9i&nbsp;v\u00e0 r\u1eddi b\u1ecf&nbsp;trang web. Ng\u01b0\u1ee3c l\u1ea1i khi <a href=\"https:\/\/kiencang.net\/cau-truc-website\/\">li\u00ean k\u1ebft r\u00f5 r\u00e0ng h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng \u0111i \u0111\u00fang h\u01b0\u1edbng<\/a>, h\u1ecd s\u1ebd c\u1ea3m th\u1ea5y t\u1ef1 tin v\u00e0 tin t\u01b0\u1edfng c\u00f4ng ty b\u1ea1n.<\/p>\n\n\n\n<p><strong>Thi\u1ebft k\u1ebf \u0111\u1ed3 ho\u1ea1<\/strong>.&nbsp;C\u00e1c ti\u00eau chu\u1ea9n cho nh\u1eefng g\u00ec \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trang web \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u1ed1t li\u00ean t\u1ee5c thay \u0111\u1ed5i \u0111\u1ec3 \u0111\u00e1p \u1ee9ng v\u1edbi xu h\u01b0\u1edbng v\u00e0 cu\u1ed1i c\u00f9ng tr\u1edf th\u00e0nh ti\u00eau chu\u1ea9n. V\u00ed d\u1ee5, c\u00f3 l\u1ebd ng\u01b0\u1eddi tr\u1ebb coi thi\u1ebft k\u1ebf ph\u1eb3ng l\u00e0 chuy\u00ean nghi\u1ec7p h\u01a1n so v\u1edbi kh\u00e1ch h\u00e0ng c\u00f3 tu\u1ed5i, \u0111\u01a1n gi\u1ea3n l\u00e0 v\u00ec ng\u01b0\u1eddi tr\u1ebb s\u1eed d\u1ee5ng nhi\u1ec1u website \u00e1p d\u1ee5ng phong c\u00e1ch t\u1ed1i gi\u1ea3n v\u00e0 \u0111\u00e3 \u0111i\u1ec1u ch\u1ec9nh k\u1ef3 v\u1ecdng c\u1ee7a h\u1ecd qua th\u1eddi gian.<\/p>\n\n\n\n<p>Color schemes s\u1eed d\u1ee5ng tr\u00ean trang web c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn gi\u00e1 tr\u1ecb nh\u1eadn th\u1ee9c&nbsp;c\u1ee7a doanh nghi\u1ec7p, v\u00e0 c\u00f3 th\u1ec3 g\u1eafn k\u1ebft m\u1ed9t t\u1ed5 ch\u1ee9c l\u00e0 c\u00f4ng ty, hay thi\u00ean v\u1ec1 ti\u1ec1n b\u1ea1c ho\u1eb7c sang tr\u1ecdng. <\/p>\n\n\n\n<p>L\u00fd t\u01b0\u1edfng nh\u1ea5t, m\u00e0u s\u1eafc l\u1ef1a ch\u1ecdn ph\u1ea3i h\u1ee3p v\u1edbi ki\u1ec3u d\u1ecbch v\u1ee5 v\u00e0 truy\u1ec1n \u0111\u1ea1t m\u1ed9t s\u1ed1 \u00fd ngh\u0129a &#8211; v\u00ed d\u1ee5, nh\u1eefng ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t \u1edf Singapore \u0111\u00e3 m\u00f4 t\u1ea3 c\u00f4ng ty l\u00e0m v\u1ec7 sinh ph\u1ea3i s\u1eed d\u1ee5ng m\u00e0u xanh ho\u1eb7c nhi\u1ec1u kh\u00f4ng gian tr\u1eafng trong thi\u1ebft k\u1ebf b\u1edfi v\u00ec ch\u00fang kh\u1edbp v\u1edbi \u00fd t\u01b0\u1edfng c\u1ee7a h\u1ecd v\u1ec1 thi\u00ean nhi\u00ean, s\u1ef1 t\u01b0\u01a1i m\u1edbi v\u00e0 s\u1ea1ch s\u1ebd. Ng\u01b0\u1ee3c l\u1ea1i, m\u00e0u t\u1ed1i l\u00e0m site tr\u00f4ng b\u1eeba b\u00e3i h\u01a1n &#8211; v\u00e0 b\u1eefa b\u00e3i kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1i b\u1ea1n mu\u1ed1n t\u1eeb m\u1ed9t c\u00f4ng ty d\u1ecdn v\u1ec7 sinh!<\/p>\n\n\n\n<p>Ngay c\u1ea3 khi c\u00f4ng ty kh\u00f4ng c\u1ed1 g\u1eafng \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 t\u01b0\u01a1ng h\u1ee3p v\u1ec1 b\u1ea5t k\u1ef3 \u00fd ngh\u0129a m\u00e0u s\u1eafc \u0111\u1eb7c bi\u1ec7t n\u00e0o th\u00ec h\u1ecd v\u1eabn n\u00ean s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c m\u00e0u s\u1eafc \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c gi\u1ecdng \u0111i\u1ec7u c\u1ee7a t\u1ed5 ch\u1ee9c. V\u00ed d\u1ee5, bao g\u1ed3m c\u1ea3 kh\u00f4ng gian tr\u1eafng c\u00e2n x\u1ee9ng gi\u00fap t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c r\u1eb1ng n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c t\u1ed1t.<\/p>\n\n\n\n<p>Trong nghi\u00ean c\u1ee9u c\u1ee7a ch\u00fang t\u00f4i, BoxGreen snack box h\u1ea5p d\u1eabn&nbsp;h\u01a1n GuiltFree b\u1edfi v\u00ec trang s\u1eed d\u1ee5ng \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao \u0111\u1ea7y m\u00e0u s\u1eafc v\u00e0 kh\u00f4n ngoan d\u00f9ng kh\u00f4ng gian tr\u1ed1ng cho ph\u00e9p c\u00e1c \u1ea3nh n\u00e0y n\u1ed5i b\u1eadt&nbsp;m\u00e0 kh\u00f4ng l\u00e0m l\u1ed9n x\u1ed9n c\u1ea3m gi\u00e1c v\u00e0 c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/snackcompetitors_highres.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1384\" height=\"657\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/snackcompetitors_highres.png\" alt=\"so s\u00e1nh 2 ki\u1ec3u thi\u1ebft k\u1ebf xem ki\u1ec3u thi\u1ebft k\u1ebf n\u00e0o t\u1ed1t h\u01a1n\" class=\"wp-image-4797\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/snackcompetitors_highres.png 1384w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/snackcompetitors_highres-300x142.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/snackcompetitors_highres-768x365.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/snackcompetitors_highres-1024x486.png 1024w\" sizes=\"(max-width: 1384px) 100vw, 1384px\" \/><\/a><figcaption class=\"wp-element-caption\">4 trong 5 ng\u01b0\u1eddi tham gia so s\u00e1nh d\u1ecbch v\u1ee5 h\u1ed9p b\u00e1nh sack h\u00e0ng th\u00e1ng l\u1ef1a ch\u1ecdn BoxGreen.co (tr\u00e1i) v\u01b0\u1ee3t h\u01a1n \u0111\u1ed1i th\u1ee7 GuiltFree.sg (ph\u1ea3i). H\u1ecd \u0111\u00e1nh gi\u00e1 (<em>judged<\/em>) trang web h\u1ea5p d\u1eabn v\u00e0 nhi\u1ec1u th\u00f4ng tin h\u01a1n, v\u00e0 cho r\u1eb1ng c\u00e1c b\u1ee9c \u1ea3nh, font v\u00e0 m\u00e0u s\u1eafc h\u1ea5p d\u1eabn (<em>appealing<\/em>) h\u01a1n. Khi th\u1ea5y hai trang c\u00f3 gi\u00e1 c\u1ea3 v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1 t\u01b0\u01a1ng \u0111\u1ed3ng (<em>fairly similar<\/em>), thi\u1ebft k\u1ebf c\u1ee7a trang tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh ch\u00ednh (<em>major deciding factor<\/em>).<\/figcaption><\/figure><\/div>\n\n\n<p><strong>Ki\u1ec3u ch\u1eef (<em>typos<\/em>) kh\u00f4ng h\u1ee3p, <a href=\"https:\/\/kiencang.net\/tim-lien-ket-gay-tren-trang-web\/\">li\u00ean k\u1ebft g\u00e3y<\/a> v\u00e0 c\u00e1c l\u1ed7i kh\u00e1c c\u00f3 th\u1ec3 nhanh ch\u00f3ng l\u00e0m gi\u1ea3m s\u1ef1 tin c\u1eady<\/strong>&nbsp;(<em>quickly degrade credibility<\/em>) v\u00e0 truy\u1ec1n \u0111\u1ea1t s\u1ef1 thi\u1ebfu quan t\u00e2m \u0111\u1ebfn chi ti\u1ebft. <\/p>\n\n\n\n<p>Nh\u1eadn th\u1ea5y t\u1eeb sai ch\u00ednh t\u1ea3 tr\u00ean trang ch\u1ee7 c\u1ee7a m\u1ed9t c\u00f4ng ty v\u1eadn chuy\u1ec3n l\u1edbn \u1edf Singapore, m\u1ed9t ng\u01b0\u1eddi d\u00f9ng n\u00f3i, <em>&#8220;T\u00f4i th\u1ea5y m\u1ed9t l\u1ed7i ch\u00ednh t\u1ea3 \u1edf \u0111\u00e2y: h\u1ecd kh\u00f4ng \u0111\u01b0\u1ee3c c\u1ea9n th\u1eadn nh\u01b0 t\u00f4i ngh\u0129. \u0110\u00e2y l\u00e0 b\u1ed9 m\u1eb7t c\u1ee7a h\u1ecd tr\u01b0ng ra v\u1edbi th\u1ebf gi\u1edbi, \u0111\u00e2y l\u00e0 th\u1ee9 r\u1ea5t gi\u00e1 tr\u1ecb h\u1ecd c\u1ea7n \u0111\u1ec3 \u00fd&#8230;ch\u1ec9 c\u1ea7n nh\u1eefng th\u1ee9 \u0111\u01a1n gi\u1ea3n nh\u01b0 v\u1eady th\u00f4i c\u0169ng c\u00f3 th\u1ec3 thay \u0111\u1ed5i \u1ea5n t\u01b0\u1ee3ng c\u1ee7a t\u00f4i, c\u00f3 th\u1ec3 thay \u0111\u1ed5i c\u1ea3m gi\u00e1c c\u1ee7a t\u00f4i \u0111\u1ed1i v\u1edbi c\u1ea3 c\u00f4ng ty h\u1ecd (change my fellings toward all of them).&#8221;<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Thong_tin_minh_bach\"><\/span>2. Th\u00f4ng tin minh b\u1ea1ch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>B\u1ea1n kh\u00f4ng tin t\u01b0\u1edfng ai \u0111\u00f3 che d\u1ea5u \u0111i\u1ec1u g\u00ec \u0111\u1ea5y v\u1edbi b\u1ea1n c\u00f3 ph\u1ea3i kh\u00f4ng? Tr\u00ean web, gi\u1ed1ng nh\u01b0 trong \u0111\u1eddi th\u1ef1c, m\u1ecdi ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 cao trang web <strong>c\u00f4ng khai \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin c\u00f3 li\u00ean quan \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m&nbsp;kh\u00e1ch h\u00e0ng<\/strong>. <\/p>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u00f3 bao g\u1ed3m c\u00e1c chi ti\u1ebft nh\u01b0 tr\u00ecnh b\u00e0y n\u1ed5i b\u1eadt th\u00f4ng tin li\u00ean h\u1ec7 (m\u1ed9t n\u01a1i t\u1ed1t l\u00e0 trong ti\u1ec7n \u00edch \u0111i\u1ec1u h\u01b0\u1edbng), t\u00e0i li\u1ec7u bao g\u1ed3m th\u00f4ng tin gi\u00e1 c\u01a1 b\u1ea3n, n\u00f3i r\u00f5 b\u1ea5t k\u1ef3 kho\u1ea3n ph\u00ed b\u1ed5 sung n\u00e0o ho\u1eb7c b\u1ea5t k\u1ef3 chi ph\u00ed n\u00e0o \u0111i k\u00e8m v\u1edbi d\u1ecbch v\u1ee5, hi\u1ec3n th\u1ecb li\u00ean k\u1ebft \u0111\u1ebfn ch\u00ednh s\u00e1ch ho\u00e0n tr\u1ea3 v\u00e0 \u0111\u1ea3m b\u1ea3o, ho\u1eb7c n\u00f3i r\u00f5 ph\u00ed giao h\u00e0ng tr\u01b0\u1edbc khi y\u00eau c\u1ea7u th\u00f4ng tin thanh to\u00e1n.<\/p>\n\n\n\n<p>Khi trang b\u1ecf qua th\u00f4ng tin c\u01a1 b\u1ea3n, h\u1ecd ngay l\u1eadp t\u1ee9c b\u1ecb xem nh\u01b0 l\u00e0 c\u00e1c trang kh\u00f4ng c\u00f4ng khai. M\u1ed9t ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 b\u1ecf ra 35 gi\u00e2y \u0111\u1ec3 xem trang web d\u1ecdn d\u1eb9p HomeCleanz thu\u1eadt l\u1ea1i:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>&#8220;<em>T\u00f4i ch\u1eafc ch\u1eafn kh\u00f4ng s\u1eed d\u1ee5ng HomeCleanz b\u1edfi v\u00ec h\u1ecd kh\u00f4ng n\u00eau r\u00f5 t\u1ef7 l\u1ec7 \u1edf \u0111\u00e2y, h\u1ecd mu\u1ed1n ch\u00fang ta t\u1ef1 vi\u1ebft \u0111i\u1ec1u \u0111\u00f3 cho h\u1ecd. V\u00ec v\u1eady t\u00f4i c\u1ea3m th\u1ea5y nh\u01b0 v\u1eady l\u00e0 kh\u00f4ng \u0111\u1ee7 c\u1edfi m\u1edf<\/em>.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p>Ph\u1ee5 thu\u1ed9c v\u00e0o t\u1eebng ki\u1ec3u kinh doanh, th\u00f4ng tin c\u1edfi m\u1edf c\u00f3 th\u1ec3 v\u01b0\u1ee3t xa nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n tr\u00ean. <\/p>\n\n\n\n<p>Th\u00ed d\u1ee5 khi so s\u00e1nh m\u1ed9t v\u00e0i d\u1ecbch v\u1ee5 chuy\u1ec3n ph\u00e1t nhanh, ng\u01b0\u1eddi d\u00f9ng mong ch\u1edd th\u1ea5y c\u1eeda s\u1ed5 \u01b0\u1edbc t\u00ednh th\u1eddi gian v\u1eadn chuy\u1ec3n \u0111\u01b0\u1ee3c th\u00eam v\u00e0o th\u00f4ng tin gi\u00e1 c\u1ea3 &#8211; c\u0169ng nh\u01b0 vi\u1ec7c b\u1ea1n mong ch\u1edd th\u1ea5y th\u1eddi gian \u0111\u00f3n \u01b0\u1edbc t\u00ednh tr\u01b0\u1edbc khi b\u1ea1n \u0111\u1eb7t Lyft ho\u1eb7c Uber (hai d\u1ecbch v\u1ee5 \u0111\u1eb7t xe qua \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, c\u00e1 nh\u00e2n ng\u01b0\u1eddi d\u1ecbch hay d\u00f9ng Grab motorbike h\u01a1n cho r\u1ebb). <\/p>\n\n\n\n<p>\u0110i\u1ec1u tr\u00ean c\u0169ng \u0111\u00fang cho c\u00e1c c\u00f4ng ty giao h\u00e0ng t\u1ea1p ho\u00e1: kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng mu\u1ed1n bi\u1ebft th\u1ef1c ph\u1ea9m \u0111\u01b0\u1ee3c giao nhanh nh\u01b0 th\u1ebf n\u00e0o v\u00e0 xem th\u00f4ng tin v\u1ec1 c\u00e1c gi\u1ea3i ph\u00e1p n\u1ebfu h\u1ecd kh\u00f4ng \u1edf nh\u00e0 c\u1ea3 ng\u00e0y \u0111\u1ec3 nh\u1eadn h\u00e0ng. Trang FAQ (c\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p) th\u01b0\u1eddng l\u00e0 n\u01a1i \u0111\u01b0\u1ee3c gh\u00e9 th\u0103m \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e1c th\u00f4ng tin nh\u01b0 v\u1eady.<\/p>\n\n\n\n<p>L\u00e0m c\u00e1c th\u00f4ng tin quan tr\u1ecdng d\u1ec5 d\u00e0ng truy c\u1eadp tr\u00ean trang web s\u1ebd b\u1ed5 sung th\u00eam <strong>c\u1ea3m gi\u00e1c v\u1ec1 s\u1ef1 minh b\u1ea1ch<\/strong>, v\u00e0 cho th\u1ea5y b\u1ea1n hi\u1ec3u ng\u01b0\u1eddi d\u00f9ng c\u1ee7a m\u00ecnh th\u1ebf n\u00e0o. <\/p>\n\n\n\n<p>H\u00e3y \u0111\u1ec3 \u00fd \u0111i\u1ec1u n\u00e0y, ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n bi\u1ebft r\u00f5 c\u00e1c chi ph\u00ed \u1ea9n n\u1ebfu c\u00f3, h\u1ecd gh\u00e9t vi\u1ec7c ph\u1ea3i \u0111i\u1ec1n b\u1ea3ng th\u00f4ng tin d\u00e0i \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c&nbsp;\u0111i\u1ec1u \u0111\u00f3. <\/p>\n\n\n\n<p>Trong khi \u0111i\u1ec1n \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin c\u00f3 th\u1ec3 cung c\u1ea5p gi\u00e1 c\u1ee5 th\u1ec3 cho ng\u01b0\u1eddi d\u00f9ng, <a href=\"https:\/\/kiencang.net\/chi-phi-tuong-tac\/\">chi ph\u00ed t\u01b0\u01a1ng t\u00e1c<\/a> l\u00e0 qu\u00e1 cao: n\u00f3i theo ng\u00f4n t\u1eeb c\u1ee7a m\u1ed9t ng\u01b0\u1eddi tham gia li\u00ean quan \u0111\u1ebfn trang web c\u1ee7a c\u00f4ng ty v\u1eadn chuy\u1ec3n, &#8220;<em>T\u00f4i ch\u1ec9 mu\u1ed1n c\u00f3 b\u00e1o gi\u00e1 nhanh, t\u00f4i gh\u00e9t ph\u1ea3i c\u00f3 ch\u00eca kho\u00e1 trong m\u1ecdi chi ti\u1ebft c\u1ee5 th\u1ec3<\/em>&#8220;. <\/p>\n\n\n\n<p>Trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p nh\u01b0 v\u1eady, c\u00f3 th\u1ec3 hy sinh&nbsp;m\u1ed9t s\u1ed1 c\u00e1i c\u1ee5 th\u1ec3 v\u00e0 ch\u1ec9 cung c\u1ea5p ph\u1ea1m vi chi ph\u00ed, mi\u1ec5n l\u00e0 t\u1ea5t c\u1ea3 c\u00e1c chi ti\u1ebft \u0111\u01a1n h\u00e0ng li\u00ean quan (thu\u1ebf, ph\u00ed v\u1eadn chuy\u1ec3n, s\u1ed1 ti\u1ec1n t\u1ed1i thi\u1ec3u, v.v &#8230;) \u0111\u1ec1u \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb r\u00f5 ra b\u00ean ngo\u00e0i.<\/p>\n\n\n\n<p>C\u1eeda s\u1ed5 \u0111\u0103ng nh\u1eadp&nbsp;v\u00e0 c\u1ed5ng v\u00e0o n\u1ed9i dung&nbsp;l\u00e0 nh\u1eefng v\u00ed d\u1ee5 kh\u00e1c v\u1ec1 c\u00e1ch trang web c\u00f3 th\u1ec3 kh\u00f4ng c\u00f4ng khai v\u1edbi ng\u01b0\u1eddi d\u00f9ng (t\u1ee9c l\u00e0 ph\u1ea3i \u0111\u0103ng nh\u1eadp ho\u1eb7c cung c\u1ea5p th\u00f4ng tin c\u00e1 nh\u00e2n n\u00e0o \u0111\u1ea5y m\u1edbi xem \u0111\u01b0\u1ee3c n\u1ed9i dung). <\/p>\n\n\n\n<p>H\u1ecfi th\u00f4ng tin tr\u01b0\u1edbc khi cung c\u1ea5p b\u1ea5t k\u1ef3 gi\u00e1 tr\u1ecb n\u00e0o c\u00f3 th\u1ec3 ph\u00e1 v\u1ee1&nbsp;s\u1ef1 tin t\u01b0\u1edfng: h\u1ecfi qu\u00e1 nhi\u1ec1u qu\u00e1 s\u1edbm ngh\u0129a l\u00e0 b\u1ea1n s\u1ebd kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c g\u00ec b\u1edfi v\u00ec ng\u01b0\u1eddi d\u00f9ng s\u1ebd r\u1eddi \u0111i thay v\u00ec tr\u1ea3 l\u1eddi. <\/p>\n\n\n\n<p>Th\u1eadm ch\u00ed t\u1ea1o ra nh\u1eadn th\u1ee9c v\u1ec1 c\u1ed5ng v\u00e0o n\u1ed9i dung c\u00f3 th\u1ec3 l\u00e0m suy gi\u1ea3m ni\u1ec1m tin v\u00e0 \u0111\u1ea9y ng\u01b0\u1eddi d\u00f9ng \u0111i m\u1ea5t:&nbsp;M\u1ed9t s\u1ed1 ng\u01b0\u1eddi tham gia th\u1ef1c nghi\u1ec7m gh\u00e9 th\u0103m trang web ph\u00e2n ph\u1ed1i th\u1ef1c ph\u1ea9m honestbee t\u1ef1 h\u1ecfi&nbsp;t\u1ea1i sao l\u1ea1i ph\u1ea3i \u0111\u0103ng k\u00fd m\u1ed9t t\u00e0i kho\u1ea3n \u0111\u1ec3 xem b\u1ea5t k\u1ef3 n\u1ed9i dung n\u00e0o tr\u00ean trang web. <\/p>\n\n\n\n<p>Tr\u00ean th\u1ef1c t\u1ebf, trang web ch\u1ec9 y\u00eau c\u1ea7u \u0111\u1ecba ch\u1ec9 \u0111\u1ec3 hi\u1ec3n th\u1ecb c\u1eeda h\u00e0ng t\u01b0\u01a1ng \u1ee9ng trong khu v\u1ef1c, nh\u01b0ng form ghi th\u00f4ng tin \u0111\u1ecba ch\u1ec9 qu\u00e1 n\u1ed5i b\u1eadt v\u00e0 l\u1eddi k\u00eau g\u1ecdi <em>\u0110\u0103ng K\u00fd<\/em> \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng ti\u00eau c\u1ef1c.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/honestbee_frontwall_highres.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1384\" height=\"619\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/honestbee_frontwall_highres.png\" alt=\"honestbee\" class=\"wp-image-4802\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/honestbee_frontwall_highres.png 1384w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/honestbee_frontwall_highres-300x134.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/honestbee_frontwall_highres-768x343.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/honestbee_frontwall_highres-1024x458.png 1024w\" sizes=\"(max-width: 1384px) 100vw, 1384px\" \/><\/a><figcaption class=\"wp-element-caption\">honestbee.com: Ng\u01b0\u1eddi tham gia ngay l\u1eadp t\u1ee9c t\u1ef1 h\u1ecfi t\u1ea1i sao h\u1ecd c\u1ea7n nh\u1eadp \u0111\u1ecba ch\u1ec9 tr\u01b0\u1edbc khi xem n\u1ed9i dung. H\u1ecfi th\u00f4ng tin c\u00e1 nh\u00e2n tr\u01b0\u1edbc khi \u0111\u01b0\u1ee3c s\u1ef1 cho ph\u00e9p c\u1ee7a ng\u01b0\u1eddi d\u00f9ng cho th\u1ea5y s\u1ef1 tr\u00e1i ng\u01b0\u1ee3c c\u1ee7a vi\u1ec7c c\u00f4ng khai th\u00f4ng tin v\u00e0 l\u00e0m gi\u1ea3m b\u1edbt s\u1ef1 tin t\u01b0\u1edfng.<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Noi_dung_day_du_dung_va_hop_thoi\"><\/span>3. N\u1ed9i dung \u0111\u1ea7y \u0111\u1ee7, \u0111\u00fang v\u00e0 h\u1ee3p th\u1eddi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Th\u00f4ng tin to\u00e0n di\u1ec7n li\u00ean quan \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u00f3 t\u00ednh chuy\u00ean m\u00f4n v\u00e0 th\u1ea9m quy\u1ec1n. Trong nghi\u00ean c\u1ee9u c\u1ee7a ch\u00fang t\u00f4i, ng\u01b0\u1eddi d\u00f9ng \u0111\u00e1nh gi\u00e1 cao c\u00e1c trang web c\u00f3 ch\u1ee9a m\u1ed9t l\u01b0\u1ee3ng l\u1edbn n\u1ed9i dung li\u00ean quan v\u00ec n\u00f3 cho th\u1ea5y t\u1ed5 ch\u1ee9c \u0111\u1ea5y c\u00f3 kho th\u00f4ng tin t\u1ed1t v\u00e0 cam k\u1ebft gi\u00fap \u0111\u1ee1 kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: nh\u1eefng ng\u01b0\u1eddi tham gia ghi nh\u1eadn nh\u1eefng c\u00f4ng ty gi\u00fap chuy\u1ec3n nh\u00e0&nbsp;\u0111\u00e3 \u0111\u01b0a ra c\u00e1c m\u1eb9o chuy\u1ec3n h\u00e0ng, nh\u01b0 l\u00e0m th\u1ebf n\u00e0o \u0111\u00f3ng \u0111\u01b0\u1ee3c h\u1ed9p \u0111\u1ef1ng h\u00e0ng t\u1ed1t nh\u1ea5t&nbsp;\u0111\u1ec3 chu\u1ea9n b\u1ecb \u0111\u01b0a cho ng\u01b0\u1eddi v\u1eadn chuy\u1ec3n.<\/p>\n\n\n\n<p>\u0110\u00e2y c\u0169ng l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c c\u00e1c trang web d\u1ecbch v\u1ee5 n\u00ean tr\u00ecnh b\u00e0y h\u00ecnh \u1ea3nh bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c giai \u0111o\u1ea1n c\u1ee7a d\u1ecbch v\u1ee5, kh\u00f4ng ch\u1ec9 l\u00e0 k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng. <\/p>\n\n\n\n<p>Khi \u0111\u00e1nh gi\u00e1 d\u1ecbch v\u1ee5 v\u1ec7 sinh, m\u1ecdi ng\u01b0\u1eddi mu\u1ed1n xem kh\u00f4ng ch\u1ec9 nh\u1eefng b\u1ee9c \u1ea3nh ph\u00f2ng s\u1ea1ch s\u1ebd, m\u00e0 c\u00f2n c\u1ea3 nh\u1eefng h\u00ecnh \u1ea3nh v\u1ec1 qu\u00e1 tr\u00ecnh v\u1ec7 sinh th\u1ef1c t\u1ebf&nbsp;v\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u1ebd l\u00e0m v\u1ec7 sinh.<\/p>\n\n\n\n<p>\u0110\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111\u00f2i h\u1ecfi s\u1ef1 tin t\u01b0\u1edfng l\u1edbn&nbsp;t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng &#8211; b\u1ea1n m\u1eddi m\u1ed9t ng\u01b0\u1eddi l\u1ea1 v\u00e0o nh\u00e0 b\u1ea1n, sau t\u1ea5t c\u1ea3 th\u00ec ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ng\u01b0\u1eddi m\u00e0 h\u1ecd thu\u00ea chuy\u1ec3n nh\u00e0. <\/p>\n\n\n\n<p>C\u00e1c b\u1ee9c \u1ea3nh chung chung v\u1ec1 c\u0103n ph\u00f2ng s\u1ea1ch s\u1ebd ho\u1eb7c c\u00e1c k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng kh\u00e1c c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c coi l\u00e0 h\u00ecnh \u1ea3nh b\u1ed5 sung h\u01a1n l\u00e0 n\u1ed9i dung h\u1eefu \u00edch v\u00e0 do \u0111\u00f3 c\u00f3 th\u1ec3 b\u1ecb b\u1ecf qua.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/wwwunihomecleaningcomsg_highres.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1384\" height=\"852\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/wwwunihomecleaningcomsg_highres.png\" alt=\"UniHomeCleaning\" class=\"wp-image-4804\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/wwwunihomecleaningcomsg_highres.png 1384w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/wwwunihomecleaningcomsg_highres-300x185.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/wwwunihomecleaningcomsg_highres-768x473.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/wwwunihomecleaningcomsg_highres-1024x630.png 1024w\" sizes=\"(max-width: 1384px) 100vw, 1384px\" \/><\/a><figcaption class=\"wp-element-caption\">UniHomeCleaning.com.sg: Ng\u01b0\u1eddi tham gia b\u00ecnh lu\u1eadn r\u1eb1ng trang web ch\u1ec9 tr\u01b0ng ra c\u00e1c b\u1ee9c \u1ea3nh ch\u1ee5p n\u01a1i \u0111\u00e3 s\u1ea1ch s\u1ebd v\u00e0 kh\u00f4ng c\u00f3 \u1ea3nh ch\u1ee5p qu\u00e1 tr\u00ecnh d\u1ecdn d\u1eb9p. M\u1eb7c d\u00f9 \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1i g\u00ec \u0111\u00f3 l\u00e0m h\u1ecfng th\u01b0\u01a1ng v\u1ee5 (bao g\u1ed3m c\u1ea3 v\u0103n b\u1ea3n gi\u1ea3i th\u00edch d\u1ecbch v\u1ee5 n\u00e0o \u0111\u01b0\u1ee3c bao g\u1ed3m), m\u1ecdi ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 cao c\u00e1c b\u1ee9c \u1ea3nh c\u1ee7a \u0111\u1ed1i th\u1ee7 cho th\u1ea5y c\u0103n nh\u00e0 \u0111\u01b0\u1ee3c d\u1ecdn d\u1eb9p trong th\u1ef1c t\u1ebf nh\u01b0 th\u1ebf n\u00e0o v\u00e0 h\u1ecd b\u1ecf th\u1eddi gian \u0111\u1ec3 xem c\u00e1c b\u1ee9c h\u00ecnh \u0111\u00f3.<\/figcaption><\/figure>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 <strong>n\u1ed9i dung tr\u00ean trang web ph\u1ea3i \u0111\u1ea1i di\u1ec7n cho to\u00e0n b\u1ed9<\/strong>&nbsp;d\u1ecbch v\u1ee5 ho\u1eb7c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi c\u00f4ng ty c\u00f2n n\u1ebfu kh\u00f4ng n\u00f3 s\u1ebd t\u1ea1o ra nguy c\u01a1 cho nh\u1eefng ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm c\u00e1c m\u1eb7t h\u00e0ng \/ d\u1ecbch v\u1ee5 <em>\u00edt t\u00ednh n\u0103ng<\/em> h\u01a1n. <\/p>\n\n\n\n<p>V\u00ed d\u1ee5: nh\u1eefng ng\u01b0\u1eddi t\u00ecm ki\u1ebfm d\u1ecbch v\u1ee5 chuy\u1ec3n nh\u00e0 \u1edf \u0111\u00e3 b\u1ecb c\u00e1c c\u00f4ng ty b\u1ecf r\u01a1i b\u1edfi c\u00e1c c\u00f4ng ty n\u00e0y th\u1ec3 hi\u1ec7n m\u00ecnh nh\u01b0 l\u00e0 t\u1ed5 ch\u1ee9c ph\u1ee5c v\u1ee5 cho vi\u1ec7c di d\u1eddi th\u01b0\u01a1ng m\u1ea1i (nh\u01b0ng th\u1ef1c t\u1ebf h\u1ecd c\u00f2n c\u00f3 c\u1ea3 d\u1ecbch v\u1ee5 di chuy\u1ec3n nh\u00e0 \u1edf n\u1eefa). M\u1eb7c d\u00f9 nh\u1eefng ng\u01b0\u1eddi tham gia t\u00ecm th\u1ea5y n\u1ed9i dung c\u00f3 li\u00ean quan tr\u00ean trang web v\u00e0 hi\u1ec3u r\u1eb1ng c\u00f4ng ty c\u00f3 cung c\u1ea5p d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p cho h\u1ecd, vi\u1ec7c ch\u1eb3ng c\u00f3 b\u1ea5t k\u1ef3 h\u00ecnh \u1ea3nh ch\u1ee5p c\u00e1c c\u0103n nh\u00e0 n\u00e0o, l\u1eddi ch\u1ee9ng th\u1ef1c t\u1eeb ch\u1ee7 nh\u00e0 v\u00e0 c\u00e1c n\u1ed9i dung h\u1ed7 tr\u1ee3 kh\u00e1c \u0111\u00e3 \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng r\u1eb1ng c\u00f4ng ty kh\u00f4ng \u0111\u00e1nh gi\u00e1 ph\u00e2n kh\u00fac kinh doanh n\u00e0y b\u1eb1ng kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, c\u00e1c d\u1ecbch v\u1ee5 d\u1ecdn d\u1eb9p ch\u1ec9&nbsp;tr\u01b0ng ra nh\u1eefng b\u1ee9c \u1ea3nh ch\u1ee5p c\u0103n h\u1ed9 cao c\u1ea5p&nbsp;ho\u1eb7c nh\u1eefng kh\u00f4ng gian v\u0103n ph\u00f2ng l\u1edbn&nbsp;l\u00e0m cho nh\u1eefng ng\u01b0\u1eddi s\u1ed1ng trong ng\u00f4i nh\u00e0 nh\u1ecf h\u01a1n kh\u00f4ng mu\u1ed1n d\u00f9ng d\u1ecbch v\u1ee5. Kh\u00f4ng ai mu\u1ed1n c\u1ea3m th\u1ea5y m\u00ecnh l\u00e0 kh\u00e1ch h\u00e0ng h\u1ea1ng hai (<em>second-rate customer<\/em>).<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Co_ket_noi_den_phan_con_lai_cua_the_gioi_web\"><\/span>4. C\u00f3 k\u1ebft n\u1ed1i \u0111\u1ebfn ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a th\u1ebf gi\u1edbi web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ng\u00e0y nay, c\u00e1c doanh nghi\u1ec7p v\u00e0 c\u00e1c trang web c\u1ee7a h\u1ecd kh\u00f4ng th\u1ec3 s\u1ed1ng trong ch\u00e2n kh\u00f4ng. Khi t\u00ecm hi\u1ec3u&nbsp;s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng d\u1ef1a v\u00e0o m\u1ed7i m\u1ed9t trang web \u0111\u1ec3 thu nh\u1eb7t&nbsp;th\u00f4ng tin v\u1ec1 uy t\u00edn v\u00e0 s\u1ef1 tin c\u1eady, thay v\u00e0o \u0111\u00f3 h\u1ecd xem x\u00e9t c\u00e1c ngu\u1ed3n tin b\u00ean ngo\u00e0i&nbsp;v\u00e0 c\u00f3 t\u00ednh ch\u1ea5t kh\u00f4ng thi\u00ean v\u1ecb (trung l\u1eadp). <\/p>\n\n\n\n<p>M\u1ed9t trang web b\u1ecb c\u00f4 l\u1eadp&nbsp;n\u1ebfu n\u00f3 kh\u00f4ng li\u00ean k\u1ebft t\u1edbi v\u00e0 kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y b\u1edfi b\u00ean th\u1ee9 ba th\u1ef1c hi\u1ec7n review tr\u00ean c\u00e1c trang web, m\u1ea1ng x\u00e3 h\u1ed9i, ho\u1eb7c tin t\u1ee9c v\u00e0 d\u01b0\u1eddng nh\u01b0 cho th\u1ea5y c\u00e1i g\u00ec \u0111\u00f3 b\u1ecb che d\u1ea5u, v\u00e0 kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng ty \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng to\u00e0n di\u1ec7n, \u1ed5n \u0111\u1ecbnh (<em>fully established, stable company<\/em>).<\/p>\n\n\n\n<p>(Ngay c\u1ea3 khi b\u1ea1n kh\u00f4ng c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u1ee5c v\u1ee5 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng \u0111a k\u00eanh, kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u1eabn th\u1ef1c hi\u1ec7n c\u00e1ch ti\u1ebfp c\u1eadn \u0111a k\u00eanh \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin.)<\/p>\n\n\n\n<p>V\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn c\u00e1c trang web review v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i, <strong>m\u1ecdi ng\u01b0\u1eddi h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1ch tin t\u01b0\u1edfng v\u00e0o ngu\u1ed3n th\u00f4ng tin b\u00ean ngo\u00e0i h\u01a1n l\u00e0 c\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c c\u00f4ng ty t\u00e0i tr\u1ee3<\/strong>. <\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 ng\u01b0\u1eddi tham gia trong nghi\u00ean c\u1ee9u c\u1ee7a ch\u00fang t\u00f4i b\u00ecnh lu\u1eadn l\u00e0 trong khi h\u1ecd th\u1ef1c hi\u1ec7n vi\u1ec7c t\u00ecm ki\u1ebfm online cho h\u00e0ng lo\u1ea1t d\u1ecbch v\u1ee5 kh\u00e1c nhau, h\u1ecd s\u1ebd nghi ng\u1edd&nbsp;c\u00e1c trang web ho\u1eb7c d\u1ecbch v\u1ee5 kh\u00f4ng \u0111\u01b0\u1ee3c \u1ee7ng h\u1ed9 b\u1edfi b\u1ea1n b\u00e8 hay gia \u0111\u00ecnh ho\u1eb7c l\u00e0 \u00edt nh\u1ea5t&nbsp;l\u00e0 m\u1ed9t ai \u0111\u00f3 tr\u00ean m\u1ea1ng &#8211; cho d\u00f9 trang web \u0111\u00f3 c\u00f3 \u0111\u1eb9p \u0111\u1ebfn th\u1ebf n\u00e0o ch\u0103ng n\u1eefa. M\u1ed9t ng\u01b0\u1eddi tham gia gi\u1ea3i th\u00edch:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>&#8220;<em>B\u1ea5t c\u1ee9 khi n\u00e0o t\u00f4i ch\u1ecdn m\u1ed9t c\u00f4ng ty, t\u00f4i ph\u1ea3i ch\u1eafc ch\u1eafn l\u00e0 t\u00f4i hi\u1ec3u r\u00f5 h\u1ecd. V\u00ec v\u1eady h\u1ecd ph\u1ea3i l\u00e0 c\u00f4ng ty m\u00e0 t\u00f4i c\u0169ng th\u1ea5y nh\u1eefng ng\u01b0\u1eddi kh\u00e1c d\u00f9ng s\u1ea3n ph\u1ea9m t\u1eeb \u0111\u1ea5y. H\u1ecd ch\u1eafc h\u1eb3n l\u00e0 t\u1ed1t n\u1ebfu c\u00f3 c\u00e1c review c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00f3 th\u1ec3 c\u1ea3 c\u00e1c \u1ea5n b\u1ea3n truy\u1ec1n th\u00f4ng n\u1eefa.<\/em>&#8220;<\/p>\n<\/blockquote>\n\n\n\n<p>T\u1ea5t c\u1ea3 ng\u01b0\u1eddi tham gia trong nghi\u00ean c\u1ee9u c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec1u ph\u00e1t bi\u1ec3u&nbsp;r\u1eb1ng h\u1ecd s\u1ebd \u0111\u1ecdc c\u00e1c review tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh thu\u00ea\/mua d\u1ecbch v\u1ee5 s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty n\u00e0o \u0111\u00f3. Khi n\u00f3i v\u1ec1 review, m\u1ecdi ng\u01b0\u1eddi tin t\u01b0\u1edfng c\u00e1c l\u1eddi ch\u1ee9ng th\u1ef1c t\u1eeb c\u00e1c trang b\u00ean ngo\u00e0i h\u01a1n l\u00e0 t\u1eeb ch\u00ednh b\u1ea3n th\u00e2n trang web \u0111\u00f3 \u0111\u01b0a ra.<\/p>\n\n\n\n<p>Ng\u01b0\u1eddi tham gia th\u00edch c\u00e1c case study (nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng) tr\u00ean website, nh\u01b0ng h\u1ecd xem x\u00e9t ch\u00fang v\u1edbi s\u1ef1 ho\u00e0i nghi l\u1edbn (<em>healthy dose skepticism<\/em>), h\u1ecd t\u1ef1 h\u1ecfi l\u00e0 ngay c\u1ea3 khi c\u00e2u chuy\u1ec7n l\u00e0 ch\u00ednh x\u00e1c \u0111i ch\u0103ng n\u1eefa th\u00ec t\u1ea5t nhi\u00ean l\u00e0 trang web s\u1ebd ch\u1ec9 \u0111\u01b0a ra c\u00e1c review t\u00edch c\u1ef1c&nbsp;m\u00e0 th\u00f4i. <\/p>\n\n\n\n<p>V\u00ec v\u1eady, trong khi review v\u00e0 l\u1eddi ch\u1ee9ng th\u1ef1c&nbsp;r\u1ea5t h\u1eefu \u00edch, \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng l\u00e0 n\u00f3 ph\u1ea3i xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c trang review b\u00ean ngo\u00e0i. Li\u00ean k\u1ebft t\u1edbi c\u00e1c ngu\u1ed3n b\u00ean ngo\u00e0i n\u00e0y cho th\u1ea5y b\u1ea1n minh b\u1ea1ch v\u00e0 t\u1ef1 tin v\u1ec1 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ket_luan\"><\/span>K\u1ebft lu\u1eadn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>4 y\u1ebfu t\u1ed1 t\u1ea1o s\u1ef1 tin c\u1eady (<em>trustworthiness<\/em>) r\u1ea5t quan tr\u1ecdng cho m\u1ecdi trang web, v\u00e0 v\u1eabn kh\u00f4ng \u0111\u1ed5i qua nhi\u1ec1u th\u1eadp k\u1ef7 (<em>decades<\/em>). <\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 nh\u1eefng ch\u1ec9 d\u1eabn c\u1ee5 th\u1ec3 v\u1ec1 c\u00e1ch \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 tin c\u1eady thay \u0111\u1ed5i qua th\u1eddi gian, c\u00e1c nguy\u00ean l\u00fd c\u01a1 b\u1ea3n v\u1eabn gi\u1eef nguy\u00ean gi\u00e1 tr\u1ecb (<em>underlying principles still stay valid<\/em>). <\/p>\n\n\n\n<p>\u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao \u0111i\u1ec1u lu\u00f4n lu\u00f4n quan tr\u1ecdng l\u00e0 xem nguy\u00ean nh\u00e2n n\u00e0o \u1ea9n sau c\u00e1c h\u01b0\u1edbng d\u1eabn thi\u1ebft k\u1ebf h\u01a1n l\u00e0 (<em>rather<\/em>) \u00e1p d\u1ee5ng n\u00f3 m\u1ed9t c\u00e1ch m\u00f9 qu\u00e1ng (<em>blindly applying<\/em>). <\/p>\n\n\n\n<p>B\u1eb1ng hi\u1ec3u bi\u1ebft l\u00fd do t\u1ea1i sao m\u1ecdi ng\u01b0\u1eddi l\u1ea1i quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng thi\u1ebft k\u1ebf, th\u00f4ng tin minh b\u1ea1ch, n\u1ed9i dung \u0111\u1ea7y \u0111\u1ee7 to\u00e0n di\u1ec7n v\u00e0 k\u1ebft n\u1ed1i v\u1edbi ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a th\u1ebf gi\u1edbi web, b\u1ea1n c\u00f3 th\u1ec3 th\u00edch \u1ee9ng v\u1edbi c\u00e1c k\u1ef3 v\u1ecdng (<em>expectations<\/em>) m\u1edbi v\u00e0 phong c\u00e1ch thi\u1ebft k\u1ebf m\u1edbi.<\/p>\n\n\n\n<p><em>(D\u1ecbch t\u1eeb b\u00e0i vi\u1ebft <a href=\"https:\/\/www.nngroup.com\/articles\/trustworthy-design\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Trustworthiness in Web Design: 4 Credibility Factors<\/a>, t\u00e1c gi\u1ea3: AURORA HARLEY,\u00a0 website: Nielsen Norman Group)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00f3m t\u1eaft: C\u00e1c trang web ph\u1ea3i g\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c l\u00f2ng tin&nbsp;v\u00e0 th\u1ec3 hi\u1ec7n m\u00ecnh l\u00e0 \u0111\u00e1ng tin c\u1eady \u0111\u1ec3 chuy\u1ec3n ng\u01b0\u1eddi gh\u00e9 th\u0103m th\u00f4ng th\u01b0\u1eddng tr\u00ean web sang kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1. C\u00e1c ph\u01b0\u01a1ng th\u1ee9c m\u00e0 m\u1ecdi ng\u01b0\u1eddi s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh trang web \u0111\u00e1ng tin c\u1eady v\u1eabn gi\u1eef nguy\u00ean&nbsp;qua nhi\u1ec1u n\u0103m, m\u1eb7c cho &hellip;<\/p>\n","protected":false},"author":1,"featured_media":5856,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>S\u1ef1 tin c\u1eady trong thi\u1ebft k\u1ebf web: 4 y\u1ebfu t\u1ed1 t\u1ea1o ni\u1ec1m tin &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/su-tin-cay-trong-thiet-ke-web\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u1ef1 tin c\u1eady trong thi\u1ebft k\u1ebf web: 4 y\u1ebfu t\u1ed1 t\u1ea1o ni\u1ec1m tin &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"T\u00f3m t\u1eaft: C\u00e1c trang web ph\u1ea3i g\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c l\u00f2ng tin&nbsp;v\u00e0 th\u1ec3 hi\u1ec7n m\u00ecnh l\u00e0 \u0111\u00e1ng tin c\u1eady \u0111\u1ec3 chuy\u1ec3n ng\u01b0\u1eddi gh\u00e9 th\u0103m th\u00f4ng th\u01b0\u1eddng tr\u00ean web sang kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1. 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