{"id":4753,"date":"2021-12-23T15:13:00","date_gmt":"2021-12-23T08:13:00","guid":{"rendered":"https:\/\/kiencang.net\/?p=4753"},"modified":"2023-07-23T18:24:54","modified_gmt":"2023-07-23T11:24:54","slug":"cach-nguoi-dung-doc-tren-web","status":"publish","type":"post","link":"https:\/\/kiencang.net\/cach-nguoi-dung-doc-tren-web\/","title":{"rendered":"C\u00e1ch ng\u01b0\u1eddi d\u00f9ng \u0111\u1ecdc tr\u00ean Web"},"content":{"rendered":"\n
T\u00f3m t\u1eaft<\/strong>: H\u1ecd kh\u00f4ng \u0111\u1ecdc. M\u1ecdi ng\u01b0\u1eddi \u00edt khi \u0111\u1ecdc t\u1eebng t\u1eeb tr\u00ean Web; thay v\u00e0o \u0111\u00f3, h\u1ecd \u0111\u1ecdc l\u01b0\u1edbt, ch\u1ecdn l\u1ea5y c\u00e1c t\u1eeb v\u00e0 c\u00e2u c\u1ee5 th\u1ec3.<\/span><\/p>\n\n\n\n Trong nghi\u00ean c\u1ee9u v\u1ec1 c\u00e1ch m\u1ecdi ng\u01b0\u1eddi \u0111\u1ecdc tr\u00ean web, ch\u00fang t\u00f4i ph\u00e1t hi\u1ec7n ra r\u1eb1ng 79 ph\u1ea7n tr\u0103m ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xuy\u00ean \u0111\u1ecdc qu\u00e9t b\u1ea5t c\u1ee9 trang m\u1edbi n\u00e0o h\u1ecd truy c\u1eadp; ch\u1ec9 16 ph\u1ea7n tr\u0103m \u0111\u1ecdc t\u1eebng t\u1eeb m\u1ed9t<\/em>. (C\u1eadp nh\u1eadt: nghi\u00ean c\u1ee9u m\u1edbi h\u01a1n ph\u00e1t hi\u1ec7n ng\u01b0\u1eddi d\u00f9ng \u0111\u1ecdc b\u1ea3n tin email th\u1eadm ch\u00ed c\u00f2n \u0111\u1ecdc l\u01b0\u1edbt nhi\u1ec1u h\u01a1n so v\u1edbi khi h\u1ecd \u0111\u1ecdc n\u1ed9i dung tr\u00ean websites.)<\/p>\n\n\n\n Nh\u01b0 l\u00e0 h\u1ec7 qu\u1ea3, trang web ph\u1ea3i s\u1eed d\u1ee5ng v\u0103n b\u1ea3n c\u00f3 th\u1ec3 qu\u00e9t<\/strong> \u0111\u01b0\u1ee3c:<\/p>\n\n\n\n Ch\u00fang t\u00f4i ph\u00e1t hi\u1ec7n ra r\u1eb1ng uy t\u00edn r\u1ea5t quan tr\u1ecdng<\/strong><\/a> cho ng\u01b0\u1eddi d\u00f9ng web, v\u00ec ch\u1eb3ng ng\u01b0\u1eddi n\u00e0o bi\u1ebft \u0111\u01b0\u1ee3c ng\u01b0\u1eddi vi\u1ebft n\u1ed9i dung tr\u00ean web l\u00e0 ai v\u00e0 trang n\u00e0o c\u00f3 th\u1ec3 tin t\u01b0\u1edfng \u0111\u01b0\u1ee3c. <\/p>\n\n\n\n Uy t\u00edn c\u00f3 th\u1ec3 t\u0103ng l\u00ean b\u1eb1ng c\u00e1c h\u00ecnh \u1ea3nh \u0111\u1ed3 h\u1ecda ch\u1ea5t l\u01b0\u1ee3ng cao, c\u00e1ch vi\u1ebft t\u1ed1t, v\u00e0 s\u1eed d\u1ee5ng c\u00e1c li\u00ean k\u1ebft tr\u1ecf ra b\u00ean ngo\u00e0i<\/strong>. Li\u00ean k\u1ebft t\u1edbi c\u00e1c trang b\u00ean ngo\u00e0i cho th\u1ea5y t\u00e1c gi\u1ea3 \u0111\u00e3 ho\u00e0n th\u00e0nh t\u1ed1t nhi\u1ec7m v\u1ee5 c\u1ee7a m\u00ecnh v\u00e0 kh\u00f4ng h\u1ec1 lo s\u1ee3 vi\u1ec7c \u0111\u01b0a ng\u01b0\u1eddi \u0111\u1ecdc gh\u00e9 th\u0103m c\u00e1c trang web kh\u00e1c.<\/p>\n\n\n\n Ng\u01b0\u1eddi d\u00f9ng gh\u00e9t “ng\u01b0\u1eddi b\u00e1n h\u00e0ng”<\/strong>; phong c\u00e1ch vi\u1ebft qu\u1ea3ng c\u00e1o v\u1edbi c\u00e1c tuy\u00ean b\u1ed1 ch\u1ee7 quan \u0111\u1ea7y t\u00ednh khoe khoang \/ boastful subjective claims<\/em> (“n\u00f3ng nh\u1ea5t t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay”) hi\u1ec7n v\u1eabn ph\u1ed5 bi\u1ebfn tr\u00ean Web. <\/p>\n\n\n\n Ng\u01b0\u1eddi d\u00f9ng Web r\u1ea5t b\u1eadn r\u1ed9n: h\u1ecd mu\u1ed1n v\u00e0o th\u1eb3ng v\u1ea5n \u0111\u1ec1. C\u0169ng v\u1eady, s\u1ef1 tin t\u01b0\u1edfng s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng khi ng\u01b0\u1eddi d\u00f9ng th\u1ea5y r\u00f5 r\u1eb1ng trang web \u0111\u00e3 \u0111\u01b0\u1ee3c n\u00f3i qu\u00e1 l\u00ean.<\/p>\n\n\n\n \u0110\u1ec3 \u0111o m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u1ee7a m\u1ed9t s\u1ed1 h\u01b0\u1edbng d\u1eabn vi\u1ebft n\u1ed9i dung ch\u00fang t\u00f4i c\u1ea7n d\u1eabn ch\u1ee9ng, ch\u00fang t\u00f4i ph\u00e1t tri\u1ec3n n\u0103m phi\u00ean b\u1ea3n kh\u00e1c nhau c\u1ee7a c\u00f9ng m\u1ed9t website (th\u00f4ng tin c\u01a1 b\u1ea3n t\u01b0\u01a1ng t\u1ef1; c\u00e1ch di\u1ec5n \u0111\u1ea1t kh\u00e1c nhau (different wording<\/em>); \u0111i\u1ec1u h\u01b0\u1edbng trang web gi\u1ed1ng nhau).<\/p>\n\n\n\n Ch\u00fang t\u00f4i y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n c\u00f9ng nhi\u1ec7m v\u1ee5 tr\u00ean c\u00e1c site kh\u00e1c nhau. Nh\u01b0 tr\u00ecnh b\u00e0y trong b\u1ea3ng b\u00ean d\u01b0\u1edbi, ch\u1ec9 s\u1ed1 v\u1ec1 t\u00ednh kh\u1ea3 d\u1ee5ng<\/a> t\u0103ng \u0111\u1ed9t ng\u1ed9t cho phi\u00ean b\u1ea3n n\u1ed9i dung ng\u1eafn g\u1ecdn \/ version concise <\/em>(58% t\u1ed1t h\u01a1n) v\u00e0 cho phi\u00ean b\u1ea3n c\u00f3 th\u1ec3 \u0111\u1ecdc qu\u00e9t \/ scannable version<\/em> (47% t\u1ed1t h\u01a1n).<\/p>\n\n\n\n V\u00e0 khi ch\u00fang t\u00f4i k\u1ebft h\u1ee3p ba \u00fd t\u01b0\u1edfng cho vi\u1ec7c n\u00e2ng cao ki\u1ec3u vi\u1ebft trong m\u1ed9t trang web \u0111\u01a1n l\u1ebb, k\u1ebft qu\u1ea3 th\u1ef1c s\u1ef1 l\u00e0 c\u1ef1c k\u1ef3 t\u1ed1t: t\u00ednh kh\u1ea3 d\u1ee5ng t\u1ed1t h\u01a1n \u0111\u1ebfn 124%<\/strong>.<\/p>\n\n\n\n (\u0111i\u1ec1u ki\u1ec7n ki\u1ec3m so\u00e1t)<\/strong><\/p> s\u1eed d\u1ee5ng t\u1eeb ng\u1eef “b\u00e1n h\u00e0ng” \u0111\u01b0\u1ee3c nh\u1eadn th\u1ea5y \u1edf r\u1ea5t nhi\u1ec1u trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/a><\/p> <\/td> – C\u00f4ng vi\u00ean ph\u00e1o \u0111\u00e0i Robinson (355 000 l\u01b0\u1ee3t gh\u00e9 th\u0103m) s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean thay v\u00ec ch\u1ee7 quan (subjective<\/em>), khoa tr\u01b0\u01a1ng (boastful<\/em>), ho\u1eb7c ng\u00f4n t\u1eeb ph\u00f3ng \u0111\u1ea1i (exaggerated language<\/em>)<\/p> <\/td> s\u1eed d\u1ee5ng c\u1ea3 ba c\u1ea3i ti\u1ebfn cho phong c\u00e1ch vi\u1ebft k\u1ebft h\u1ee3p l\u1ea1i: r\u00fat g\u1ecdn, d\u1ec5 qu\u00e9t v\u00e0 ng\u00f4n ng\u1eef kh\u00e1ch quan<\/p> <\/td> \u0110\u00e2y l\u00e0 \u0111i\u1ec1u kh\u00e1 b\u1ea5t ng\u1edd v\u1edbi ch\u00fang t\u00f4i khi t\u00ednh kh\u1ea3 d\u1ee5ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n b\u1edfi c\u00e1ch vi\u1ebft kh\u00e1ch quan<\/strong> (27% t\u1ed1t h\u01a1n).<\/p>\n\n\n\n Ch\u00fang t\u00f4i mong ch\u1edd r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng s\u1ebd th\u00edch phi\u00ean b\u1ea3n kh\u00e1ch quan h\u01a1n so v\u1edbi phong c\u00e1ch trong c\u00e1c trang b\u00e1n h\u00e0ng (nh\u01b0 th\u1ef1c t\u1ebf h\u1ecd \u0111\u00e3 l\u00e0m), nh\u01b0ng ch\u00fang t\u00f4i ngh\u0129 r\u1eb1ng c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t s\u1ebd ch\u1ec9 nh\u01b0 nhau cho c\u1ea3 hai phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef.<\/p>\n\n\n\n Tuy nhi\u00ean th\u1ef1c t\u1ebf c\u1ea3 b\u1ed1n th\u00f4ng s\u1ed1 \u0111o hi\u1ec7u su\u1ea5t (th\u1eddi gian, l\u1ed7i, tr\u00ed nh\u1edb v\u00e0 c\u1ea5u tr\u00fac site) \u0111\u1ec1u t\u1ed1t h\u01a1n v\u1edbi phi\u00ean b\u1ea3n kh\u00e1ch quan so v\u1edbi phi\u00ean b\u1ea3n qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n Ph\u1ecfng \u0111o\u00e1n c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 gi\u1ea3i th\u00edch ph\u00e1t hi\u1ec7n n\u00e0y l\u00e0 ng\u00f4n ng\u1eef qu\u1ea3ng c\u00e1o \u00e1p \u0111\u1eb7t g\u00e1nh n\u1eb7ng nh\u1eadn th\u1ee9c<\/strong> l\u00ean ng\u01b0\u1eddi d\u00f9ng – nh\u1eefng ng\u01b0\u1eddi ph\u1ea3i b\u1ecf ra c\u00e1c ngu\u1ed3n l\u1ef1c \u0111\u1ec3 l\u1ecdc ra nh\u1eefng t\u1eeb c\u01b0\u1eddng \u0111i\u1ec7u (hyperbole<\/em>) nh\u1eb1m c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 th\u1eadt.<\/p>\n\n\n\n\n
\n\n\n\n\u0110o m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u1ee7a vi\u1ec7c c\u1ea3i thi\u1ec7n k\u1ef9 n\u0103ng vi\u1ebft<\/h2>\n\n\n\n
Phi\u00ean b\u1ea3n<\/td> \u0110o\u1ea1n m\u1eabu (sample paragraph<\/em>)<\/td> T\u00ednh kh\u1ea3 d\u1ee5ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n (li\u00ean quan \u0111\u1ebfn \u0111i\u1ec1u ki\u1ec7n ki\u1ec3m so\u00e1t) <\/td><\/tr> Ki\u1ec3u vi\u1ebft b\u00e1n h\u00e0ng<\/strong> Nebraska l\u00e0 \u0111\u1ecba \u0111i\u1ec3m tham quan \u0111\u01b0\u1ee3c qu\u1ed1c t\u1ebf c\u00f4ng nh\u1eadn thu h\u00fat r\u1ea5t nhi\u1ec1u kh\u00e1ch du l\u1ecbch h\u00e0ng n\u0103m. Trong n\u0103m 1996, m\u1ed9t s\u1ed1 \u0111\u1ecba \u0111i\u1ec3m ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 C\u00f4ng vi\u00ean ph\u00e1o \u0111\u00e0i Robinson (355 000 l\u01b0\u1ee3t gh\u00e9 th\u0103m), Khu t\u01b0\u1edfng ni\u1ec7m qu\u1ed1c gia Scotts Bluff (132 166), C\u00f4ng vi\u00ean & b\u1ea3o t\u00e0ng l\u1ecbch s\u1eed bang Arbor Lodge (100 000), Carhenge (86 598), B\u1ea3o t\u00e0ng Stuhr c\u1ee7a Prairie Pioneer (60 002), C\u00f4ng vi\u00ean l\u1ecbch s\u1eed bang Buffalo Bill Ranch (28 446)<\/td> 0% (theo \u0111\u1ecbnh ngh\u0129a)<\/td><\/tr> Phi\u00ean b\u1ea3n thu g\u1ecdn<\/strong> v\u1edbi m\u1ed9t n\u1eeda s\u1ed1 t\u1eeb \u0111\u1ebfm \u0111\u01b0\u1ee3c trong \u0111i\u1ec1u ki\u1ec7n ki\u1ec3m so\u00e1t<\/td> Trong n\u0103m 1996, s\u00e1u \u0111i\u1ec3m tham quan thu h\u00fat nh\u1ea5t \u1edf Nebraska bao g\u1ed3m C\u00f4ng vi\u00ean ph\u00e1o \u0111\u00e0i Robinson, Khu t\u01b0\u1edfng ni\u1ec7m qu\u1ed1c gia Scotts Bluff, C\u00f4ng vi\u00ean & b\u1ea3o t\u00e0ng l\u1ecbch s\u1eed Arbor Lodge, Carhenge, B\u1ea3o t\u00e0ng Stuhr c\u1ee7a Prairie Pioneer v\u00e0 C\u00f4ng vi\u00ean l\u1ecbch s\u1eed bang Buffalo Bill Ranch.<\/td> 58%<\/td><\/tr> Khung d\u1ec5 d\u00e0ng cho vi\u1ec7c \u0111\u1ecdc qu\u00e9t<\/strong>. S\u1eed d\u1ee5ng c\u00f9ng v\u0103n b\u1ea3n nh\u01b0 trong \u0111i\u1ec1u ki\u1ec7n ki\u1ec3m so\u00e1t trong khung t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho vi\u1ec7c \u0111\u1ecdc qu\u00e9t<\/td> Nebraska l\u00e0 \u0111\u1ecba \u0111i\u1ec3m tham quan \u0111\u01b0\u1ee3c qu\u1ed1c t\u1ebf c\u00f4ng nh\u1eadn thu h\u00fat r\u1ea5t nhi\u1ec1u kh\u00e1ch du l\u1ecbch h\u00e0ng n\u0103m. Trong n\u0103m 1996, m\u1ed9t s\u1ed1 \u0111\u1ecba \u0111i\u1ec3m ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0:
– Khu t\u01b0\u1edfng ni\u1ec7m qu\u1ed1c gia Scotts Bluff (132 166)
– C\u00f4ng vi\u00ean & b\u1ea3o t\u00e0ng l\u1ecbch s\u1eed bang Arbor Lodge (100 000)
– Carhenge (86 598)
– B\u1ea3o t\u00e0ng Stuhr c\u1ee7a Prairie Pioneer (60 002)
– C\u00f4ng vi\u00ean l\u1ecbch s\u1eed bang Buffalo Bill Ranch (28 446<\/p><\/td> 47%<\/td><\/tr> Ng\u00f4n ng\u1eef kh\u00e1ch quan<\/strong> Nebraka c\u00f3 nhi\u1ec1u \u0111i\u1ec3m h\u1ea5p d\u1eabn. Trong n\u0103m 1996, m\u1ed9t s\u1ed1 \u0111i\u1ec3m \u0111\u01b0\u1ee3c nhi\u1ec1u du kh\u00e1ch gh\u00e9 th\u0103m nh\u1ea5t bao g\u1ed3m C\u00f4ng vi\u00ean ph\u00e1o \u0111\u00e0i Robinson (355 000 l\u01b0\u1ee3t gh\u00e9 th\u0103m), Khu t\u01b0\u1edfng ni\u1ec7m qu\u1ed1c gia Scotts Bluff (132 166), C\u00f4ng vi\u00ean & b\u1ea3o t\u00e0ng l\u1ecbch s\u1eed Arbor Lodge (100 000), Carhenge (86 598), B\u1ea3o t\u00e0ng Stuhr c\u1ee7a Prairie Pioneer v\u00e0 C\u00f4ng vi\u00ean l\u1ecbch s\u1eed bang Buffalo Bill Ranch (28 446).<\/td> 27%<\/td><\/tr> K\u1ebft h\u1ee3p c\u00e1c phi\u00ean b\u1ea3n <\/strong> Trong n\u0103m 1996, s\u00e1u \u0111\u1ecba \u0111i\u1ec3m \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi gh\u00e9 th\u0103m nh\u1ea5t l\u00e0:
– C\u00f4ng vi\u00ean ph\u00e1o \u0111\u00e0i Robinson
– Khu t\u01b0\u1edfng ni\u1ec7m qu\u1ed1c gia Scotts Bluff
– C\u00f4ng vi\u00ean & b\u1ea3o t\u00e0ng l\u1ecbch s\u1eed bang Arbor Lodge
– Carhenge
– B\u1ea3o t\u00e0ng Stuhr c\u1ee7a Prairie Pioneer
– C\u00f4ng vi\u00ean l\u1ecbch s\u1eed bang Buffalo Bill Ranch<\/td> 124%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n