{"id":4580,"date":"2021-05-19T07:41:00","date_gmt":"2021-05-19T00:41:00","guid":{"rendered":"https:\/\/kiencang.net\/?p=4580"},"modified":"2022-08-18T16:37:43","modified_gmt":"2022-08-18T09:37:43","slug":"viral-content","status":"publish","type":"post","link":"https:\/\/kiencang.net\/viral-content\/","title":{"rendered":"C\u00e1ch vi\u1ebft b\u00e0i viral: 21 g\u1ee3i \u00fd t\u1eeb ph\u00e2n t\u00edch d\u1eef li\u1ec7u"},"content":{"rendered":"\n<p>Khi n\u1ed9i dung n\u00e0o \u0111\u00f3 \u0111\u01b0\u1ee3c viral (lan to\u1ea3), \u0111i\u1ec1u \u0111\u1ea5y kh\u00f4ng ph\u1ea3i l\u00e0 do huy\u1ec1n b\u00ed ho\u1eb7c may m\u1eafn \u0111\u00e2u \u1ea1.<\/p>\n\n\n\n<p><strong>Tr\u00ean th\u1ef1c t\u1ebf:<\/strong><\/p>\n\n\n\n<p>Theo nghi\u00ean c\u1ee9u m\u1edbi c\u1ee7a ch\u00fang t\u00f4i, viral content c\u00f3 xu h\u01b0\u1edbng bao g\u1ed3m m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 c\u1ee5 th\u1ec3 gi\u00fap th\u00fac \u0111\u1ea9y m\u1ecdi ng\u01b0\u1eddi chia s\u1ebb.<\/p>\n\n\n\n<p>Ng\u00e0y h\u00f4m nay, t\u00f4i s\u1ebd \u0111i qua l\u1ea7n l\u01b0\u1ee3t 21 y\u1ebfu t\u1ed1 \u1ea5y d\u1ef1a tr\u00ean c\u00e1c h\u01b0\u1edbng d\u1eabn&nbsp;t\u1eeb d\u1eef li\u1ec7u (<em>data-driven guide<\/em>) \u0111\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c ch\u1ec9 d\u1eabn th\u1ef1c t\u1ebf v\u1ec1 c\u00e1ch vi\u1ebft b\u00e0i viral.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d72c8430c\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d72c8430c\"  type=\"checkbox\" id=\"item-6577d72c8430c\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/viral-content\/#1_Su_dung_so_le\" title=\"1. S\u1eed d\u1ee5ng s\u1ed1 (l\u1ebb)\">1. S\u1eed d\u1ee5ng s\u1ed1 (l\u1ebb)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/viral-content\/#2_Su_dung_dau_ngoac_don\" title=\"2. S\u1eed d\u1ee5ng [d\u1ea5u ngo\u1eb7c \u0111\u01a1n]\">2. S\u1eed d\u1ee5ng [d\u1ea5u ngo\u1eb7c \u0111\u01a1n]<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/viral-content\/#3_Su_dung_URL_ngan\" title=\"3. S\u1eed d\u1ee5ng URL ng\u1eafn\">3. S\u1eed d\u1ee5ng URL ng\u1eafn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/viral-content\/#4_Su_dung_URL_co_tinh_mo_ta\" title=\"4. S\u1eed d\u1ee5ng URL c\u00f3 t\u00ednh m\u00f4 t\u1ea3\">4. S\u1eed d\u1ee5ng URL c\u00f3 t\u00ednh m\u00f4 t\u1ea3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/viral-content\/#5_Phan_Gioi_thieu_Cac_Cau_Ngan\" title=\"5. Ph\u1ea7n Gi\u1edbi thi\u1ec7u = C\u00e1c C\u00e2u Ng\u1eafn\">5. Ph\u1ea7n Gi\u1edbi thi\u1ec7u = C\u00e1c C\u00e2u Ng\u1eafn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kiencang.net\/viral-content\/#6_Them_mot_anh_day_mau_sac_tren_man_hinh_dau_tien_Above_the_Fold\" title=\"6. Th\u00eam m\u1ed9t \u1ea3nh \u0111\u1ea7y m\u00e0u s\u1eafc tr\u00ean m\u00e0n h\u00ecnh \u0111\u1ea7u ti\u00ean (Above the Fold)\">6. Th\u00eam m\u1ed9t \u1ea3nh \u0111\u1ea7y m\u00e0u s\u1eafc tr\u00ean m\u00e0n h\u00ecnh \u0111\u1ea7u ti\u00ean (Above the Fold)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kiencang.net\/viral-content\/#7_Co_anh_Nhieu_chia_se\" title=\"7. C\u00f3 \u1ea3nh = Nhi\u1ec1u chia s\u1ebb\">7. C\u00f3 \u1ea3nh = Nhi\u1ec1u chia s\u1ebb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/kiencang.net\/viral-content\/#8_Co_anh_Tang_su_tin_cay\" title=\"8. C\u00f3 \u1ea3nh = T\u0103ng s\u1ef1 tin c\u1eady\">8. C\u00f3 \u1ea3nh = T\u0103ng s\u1ef1 tin c\u1eady<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/kiencang.net\/viral-content\/#9_Su_dung_hinh_anh_chuyen_nghiep\" title=\"9. S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh chuy\u00ean nghi\u1ec7p\">9. S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh chuy\u00ean nghi\u1ec7p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/kiencang.net\/viral-content\/#10_Ban_muon_bai_viet_duoc_chia_se_nhieu_hon_Hay_xuat_ban_noi_dung_dai_vao\" title=\"10. B\u1ea1n mu\u1ed1n b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c chia s\u1ebb nhi\u1ec1u h\u01a1n? H\u00e3y xu\u1ea5t b\u1ea3n n\u1ed9i dung d\u00e0i v\u00e0o\">10. B\u1ea1n mu\u1ed1n b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c chia s\u1ebb nhi\u1ec1u h\u01a1n? H\u00e3y xu\u1ea5t b\u1ea3n n\u1ed9i dung d\u00e0i v\u00e0o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/kiencang.net\/viral-content\/#11_Su_dung_%E2%80%9Chinh_anh_dai_dien%E2%80%9D\" title=\"11. S\u1eed d\u1ee5ng &#8220;h\u00ecnh \u1ea3nh \u0111\u1ea1i di\u1ec7n&#8221;\">11. S\u1eed d\u1ee5ng &#8220;h\u00ecnh \u1ea3nh \u0111\u1ea1i di\u1ec7n&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/kiencang.net\/viral-content\/#12_Co_infographic\" title=\"12. C\u00f3 infographic\">12. C\u00f3 infographic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/kiencang.net\/viral-content\/#13_De_cac_nut_chia_se_o_tren_man_hinh_dau_tien_Above_the_Fold\" title=\"13. \u0110\u1ec3 c\u00e1c n\u00fat chia s\u1ebb \u1edf tr\u00ean m\u00e0n h\u00ecnh \u0111\u1ea7u ti\u00ean (Above the Fold)\">13. \u0110\u1ec3 c\u00e1c n\u00fat chia s\u1ebb \u1edf tr\u00ean m\u00e0n h\u00ecnh \u0111\u1ea7u ti\u00ean (Above the Fold)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/kiencang.net\/viral-content\/#14_Tao_ra_cam_xuc\" title=\"14. T\u1ea1o ra c\u1ea3m x\u00fac\">14. T\u1ea1o ra c\u1ea3m x\u00fac<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/kiencang.net\/viral-content\/#15_De_cap_den_nguoi_co_anh_huong\" title=\"15. \u0110\u1ec1 c\u1eadp \u0111\u1ebfn ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng\">15. \u0110\u1ec1 c\u1eadp \u0111\u1ebfn ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/kiencang.net\/viral-content\/#16_Dang_bai_viet_trong_khoang_tu_8_gio_sang_den_12h_trua\" title=\"16. \u0110\u0103ng b\u00e0i vi\u1ebft trong kho\u1ea3ng t\u1eeb 8 gi\u1edd s\u00e1ng \u0111\u1ebfn 12h&nbsp;tr\u01b0a\">16. \u0110\u0103ng b\u00e0i vi\u1ebft trong kho\u1ea3ng t\u1eeb 8 gi\u1edd s\u00e1ng \u0111\u1ebfn 12h&nbsp;tr\u01b0a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/kiencang.net\/viral-content\/#17_Su_dung_Hastags\" title=\"17. S\u1eed d\u1ee5ng Hastags\">17. S\u1eed d\u1ee5ng Hastags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/kiencang.net\/viral-content\/#18_Su_dung_cac_doan_de_doc_luot\" title=\"18. S\u1eed d\u1ee5ng c\u00e1c \u0111o\u1ea1n d\u1ec5 \u0111\u1ecdc l\u01b0\u1edbt\">18. S\u1eed d\u1ee5ng c\u00e1c \u0111o\u1ea1n d\u1ec5 \u0111\u1ecdc l\u01b0\u1edbt<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/kiencang.net\/viral-content\/#19_Co_tinh_thuc_hanh_cao\" title=\"19. C\u00f3 t\u00ednh th\u1ef1c h\u00e0nh cao\">19. C\u00f3 t\u00ednh th\u1ef1c h\u00e0nh cao<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/kiencang.net\/viral-content\/#20_Cac_the_dung_trong_SEO_Quang_cao_Adwords\" title=\"20. C\u00e1c th\u1ebb d\u00f9ng trong SEO = Qu\u1ea3ng c\u00e1o Adwords\">20. C\u00e1c th\u1ebb d\u00f9ng trong SEO = Qu\u1ea3ng c\u00e1o Adwords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/kiencang.net\/viral-content\/#21_Hoi_moi_nguoi_de_nhan_them_chia_se\" title=\"21. H\u1ecfi m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec3 nh\u1eadn th\u00eam chia s\u1ebb\">21. H\u1ecfi m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec3 nh\u1eadn th\u00eam chia s\u1ebb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/kiencang.net\/viral-content\/#Day_la_dieu_can_lam_tiep_theo_%E2%80%9CBai_tap_ve_nha%E2%80%9D_cua_ban\" title=\"\u0110\u00e2y l\u00e0 \u0111i\u1ec1u c\u1ea7n l\u00e0m ti\u1ebfp theo (&#8220;B\u00e0i t\u1eadp v\u1ec1 nh\u00e0&#8221; c\u1ee7a b\u1ea1n)\">\u0110\u00e2y l\u00e0 \u0111i\u1ec1u c\u1ea7n l\u00e0m ti\u1ebfp theo (&#8220;B\u00e0i t\u1eadp v\u1ec1 nh\u00e0&#8221; c\u1ee7a b\u1ea1n)<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Su_dung_so_le\"><\/span>1. S\u1eed d\u1ee5ng s\u1ed1 (l\u1ebb)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/kiencang.net\/cach-viet-headline-thu-hut\/\">C\u00e1c ti\u00eau \u0111\u1ec1 (<em>headlines<\/em>)<\/a> c\u00f3 <a href=\"https:\/\/kiencang.net\/trinh-bay-dang-so-online\/\">con s\u1ed1<\/a> l\u00e0m t\u0103ng 36% l\u01b0\u1ee3ng click theo <a href=\"https:\/\/moz.com\/blog\/5-data-insights-into-the-headlines-readers-click\" target=\"_blank\" rel=\"noreferrer noopener\">nghi\u00ean c\u1ee9u c\u1ee7a Conductor<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Headlines-With-Numbers.png\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"366\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Headlines-With-Numbers.png\" alt=\"ti\u00eau \u0111\u1ec1 c\u00f3 s\u1ed1 l\u00e0m t\u0103ng t\u1ef7 l\u1ec7 click\" class=\"wp-image-4581\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Headlines-With-Numbers.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Headlines-With-Numbers-300x143.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/figure><\/div>\n\n\n<p>V\u00e0 theo <a href=\"https:\/\/contentmarketinginstitute.com\/2011\/06\/headline-click-through-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">m\u1ed9t nghi\u00ean c\u1ee9u d\u1ef1a tr\u00ean 150 ng\u00e0n ti\u00eau \u0111\u1ec1<\/a> ph\u00e1t hi\u1ec7n ra r\u1eb1ng s\u1eed d\u1ee5ng ti\u00eau \u0111\u1ec1 c\u00f3 s\u1ed1 l\u1ebb l\u00e0m t\u0103ng 20% CTR (t\u1ec9 l\u1ec7 click) so v\u1edbi s\u1eed d\u1ee5ng ti\u00eau \u0111\u1ec1 v\u1edbi s\u1ed1 ch\u1eb5n.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Odd-Number-Headlines.png\"><img loading=\"lazy\" decoding=\"async\" width=\"2467\" height=\"1175\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Odd-Number-Headlines.png\" alt=\"ti\u00eau \u0111\u1ec1 c\u00f3 s\u1ed1 l\u1ebb c\u00f3 t\u1ef7 l\u1ec7 click cao h\u01a1n 20% so v\u1edbi ti\u00eau \u0111\u1ec1 c\u00f3 s\u1ed1 ch\u1eb5n\" class=\"wp-image-4582\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Odd-Number-Headlines.png 2467w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Odd-Number-Headlines-300x143.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Odd-Number-Headlines-768x366.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Odd-Number-Headlines-1024x488.png 1024w\" sizes=\"(max-width: 2467px) 100vw, 2467px\" \/><\/a><\/figure><\/div>\n\n\n<p>H\u00e3y nh\u00ecn b\u00eca t\u1ea1p ch\u00ed n\u00e0y. B\u1ea1n s\u1ebd th\u1ea5y c\u1ea3 t\u00e1 c\u00e1c con s\u1ed1:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/magazine-number-headlines.png\"><img loading=\"lazy\" decoding=\"async\" width=\"743\" height=\"796\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/magazine-number-headlines.png\" alt=\"trang b\u00eca m\u1ed9t t\u1ea1p ch\u00ed\" class=\"wp-image-4583\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/magazine-number-headlines.png 743w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/magazine-number-headlines-280x300.png 280w\" sizes=\"(max-width: 743px) 100vw, 743px\" \/><\/a><\/figure><\/div>\n\n\n<p>C\u00e1c t\u1ea1p ch\u00ed s\u1eed d\u1ee5ng c\u00e1c con s\u1ed1 trong ti\u00eau \u0111\u1ec1 v\u00ec l\u00fd do r\u1ea5t \u0111\u01a1n gi\u1ea3n th\u00f4i:<\/p>\n\n\n\n<p><strong>N\u00f3 hi\u1ec7u qu\u1ea3.<\/strong><\/p>\n\n\n\n<p>V\u00e0 b\u1ea1n kh\u00f3 c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y m\u1ed9t ti\u00eau \u0111\u1ec1 n\u00e0o tr\u00ean trang web Backlinko m\u00e0 l\u1ea1i kh\u00f4ng c\u00f3 m\u1ed9t s\u1ed1 n\u00e0o \u0111\u1ea5y.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 v\u00e0i b\u00e0i vi\u1ebft ph\u1ed5 bi\u1ebfn c\u1ee7a t\u00f4i qua c\u00e1c n\u0103m:<\/p>\n\n\n\n<p><strong>Viral Marketing Case Study: L\u00e0m th\u1ebf n\u00e0o m\u1ed9t blog th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u00f3 th\u1ec3 t\u1ea1o ra 17,584 l\u01b0\u1ee3t xem trong m\u1ed9t ng\u00e0y<\/strong> (c\u00f3 5142 l\u01b0\u1ee3t chia s\u1ebb)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/headline-example.png\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"568\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/headline-example.png\" alt=\"L\u00e0m th\u1ebf n\u00e0o m\u1ed9t blog th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u00f3 th\u1ec3 t\u1ea1o ra 17,584 l\u01b0\u1ee3t xem\" class=\"wp-image-4584\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/headline-example.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/headline-example-300x222.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/figure><\/div>\n\n\n<p>&#8212;<\/p>\n\n\n\n<p><strong>16 b\u00ed m\u1eadt SEO Copywriting th\u1ef1c h\u00e0nh gi\u00fap t\u0103ng traffic \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n<\/strong> (3738 l\u01b0\u1ee3t chia s\u1ebb)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/headline-example-22.png\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"587\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/headline-example-22.png\" alt=\"16 b\u00ed m\u1eadt SEO Copywriting th\u1ef1c h\u00e0nh gi\u00fap t\u0103ng traffic \u0111\u1ebfn trang web\" class=\"wp-image-4585\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/headline-example-22.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/headline-example-22-300x229.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/figure><\/div>\n\n\n<p>&#8212;<\/p>\n\n\n\n<p><strong>17 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng danh s\u00e1ch email th\u1ef1c d\u1ee5ng gi\u00fap t\u1ea1o nhi\u1ec1u ng\u01b0\u1eddi theo d\u00f5i h\u01a1n ngay h\u00f4m nay<\/strong> (4242 l\u01b0\u1ee3t chia s\u1ebb)<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/headline-example-31.png\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"620\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/headline-example-31.png\" alt=\"17 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng danh s\u00e1ch email th\u1ef1c d\u1ee5ng gi\u00fap t\u1ea1o nhi\u1ec1u ng\u01b0\u1eddi theo d\u00f5i h\u01a1n\" class=\"wp-image-4586\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/headline-example-31.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/headline-example-31-300x242.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/figure>\n\n\n\n<p>V\u1eady \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 g\u00ec? <strong>C\u00e1c con s\u1ed1 t\u1ea1o ra nhi\u1ec1u click h\u01a1n.<\/strong> Nh\u01b0ng&#8230;t\u1ea1i sao?<\/p>\n\n\n\n<p>B\u1edfi v\u00ec c\u00e1c con s\u1ed1 gi\u00fap cho m\u1ecdi ng\u01b0\u1eddi c\u00f3 c\u00e1i g\u00ec \u0111\u00f3 R\u1ea4T c\u1ee5 th\u1ec3 \u0111\u1ec3 t\u00f3m b\u1eaft l\u1ea5y (<em>cling<\/em>). <strong>H\u00e3y ngh\u0129 v\u1ec1 s\u1ef1 kh\u00e1c nhau gi\u1eefa hai ti\u00eau \u0111\u1ec1 n\u00e0y:<\/strong><\/p>\n\n\n\n<p>&#8220;K\u1ef9 thu\u1eadt \u0111\u1ec3 Gi\u1ea3m C\u00e2n&#8221; vs &#8220;17 K\u1ef9 thu\u1eadt \u0111\u1ec3 Gi\u1ea3m C\u00e2n nhanh ch\u00f3ng&#8221;. <\/p>\n\n\n\n<p>S\u1ed1 17 ngay l\u1eadp t\u1ee9c (<em>instantly<\/em>) l\u00e0m cho ti\u00eau \u0111\u1ec1 c\u00f3 kh\u1ea3 n\u0103ng d\u1ee5 d\u1ed7 (<em>enticing<\/em>) cao h\u01a1n.<\/p>\n\n\n\n<p><strong>C\u00f2n s\u1ef1 kh\u00e1c nhau gi\u1eefa s\u1ed1 ch\u1eb5n vs s\u1ed1 l\u1ebb th\u00ec sao?<\/strong> Ch\u1eafc ch\u1eafn, thi tho\u1ea3ng t\u00f4i s\u1eed d\u1ee5ng s\u1ed1 ch\u1eb5n trong ti\u00eau \u0111\u1ec1&#8230;<\/p>\n\n\n\n<p>&#8230;nh\u01b0ng h\u1ea7u h\u1ebft c\u00e1c b\u00e0i \u0111\u0103ng c\u1ee7a t\u00f4i s\u1eed d\u1ee5ng s\u1ed1 l\u1ebb (v\u00ed d\u1ee5 nh\u01b0 17 n\u00e0y, 21 n\u00e0y, v\u00e2n v\u00e2n). Gi\u1ed1ng nh\u01b0g Outbrain, t\u00f4i th\u1ea5y r\u1eb1ng s\u1ed1 l\u1ebb hi\u1ec7u qu\u1ea3 h\u01a1n s\u1ed1 ch\u1eb5n m\u1ed9t ch\u00fat.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Su_dung_dau_ngoac_don\"><\/span>2. S\u1eed d\u1ee5ng [d\u1ea5u ngo\u1eb7c \u0111\u01a1n]<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trong m\u1ed9t ph\u00e2n t\u00edch v\u1ec1 h\u01a1n 3 tri\u1ec7u ti\u00eau \u0111\u1ec1, <a href=\"https:\/\/cdn2.hubspot.net\/hub\/53\/file-2505556912-pdf\/Data_Driven_Strategies_For_Writing_Effective_Titles_and_Headlines.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Hubspot<\/a> ph\u00e1t hi\u1ec7n ra r\u1eb1ng s\u1eed d\u1ee5ng [d\u1ea5u ngo\u1eb7c vu\u00f4ng] ho\u1eb7c (d\u1ea5u ngo\u1eb7c \u0111\u01a1n) trong ti\u00eau \u0111\u1ec1 l\u00e0m t\u0103ng t\u1ec9 l\u1ec7 CTR l\u00ean 38%.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/headlines-with-brackets.png\"><img loading=\"lazy\" decoding=\"async\" width=\"2467\" height=\"1175\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/headlines-with-brackets.png\" alt=\"ti\u00eau \u0111\u1ec1 s\u1eed d\u1ee5ng d\u1ea5u ngo\u1eb7c vu\u00f4ng c\u00f3 t\u1ef7 l\u1ec7 click cao h\u01a1n\" class=\"wp-image-4587\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/headlines-with-brackets.png 2467w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/headlines-with-brackets-300x143.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/headlines-with-brackets-768x366.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/headlines-with-brackets-1024x488.png 1024w\" sizes=\"(max-width: 2467px) 100vw, 2467px\" \/><\/a><\/figure><\/div>\n\n\n<p>T\u00f4i s\u1eed d\u1ee5ng d\u1ea5u ngo\u1eb7c vu\u00f4ng trong ti\u00eau \u0111\u1ec1 c\u1ee7a t\u00f4i r\u1ea5t nhi\u1ec1u&#8230;<\/p>\n\n\n\n<p>&#8230;v\u00e0 n\u00f3 t\u1ea1o ra kh\u00e1c bi\u1ec7t L\u1edaN.<\/p>\n\n\n\n<p>C\u00e2u h\u1ecfi l\u00e0: <strong>T\u1ea0I SAO?<\/strong><\/p>\n\n\n\n<p>D\u1ea5u ngo\u1eb7c vu\u00f4ng l\u00e0m m\u1ecdi ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng &#8220;xem tr\u1ed9m tr\u01b0\u1edbc&#8221; (<em>sneak preview<\/em>) n\u1ed9i dung b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>B\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n c\u00f3 ph\u1ea3i l\u00e0 infographic kh\u00f4ng? Hay l\u00e0 case study? M\u1ed9t cu\u1ed1n ebook mi\u1ec5n ph\u00ed?<\/p>\n\n\n\n<p>D\u1ea5u ngo\u1eb7c vu\u00f4ng gi\u00fap m\u1ecdi ng\u01b0\u1eddi bi\u1ebft \u0111i\u1ec1u \u0111\u00f3&#8230;<strong>tr\u01b0\u1edbc<\/strong> khi h\u1ecd click. V\u00ed d\u1ee5, \u0111\u00e2y l\u00e0 ti\u00eau \u0111\u1ec1 t\u1eeb m\u1ed9t b\u00e0i vi\u1ebft g\u1ea7n \u0111\u00e2y c\u1ee7a t\u00f4i:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/headline-with-parenthesis.png\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"189\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/headline-with-parenthesis.png\" alt=\"ti\u00eau \u0111\u1ec1 s\u1eed d\u1ee5ng d\u1ea5u ngo\u1eb7c\" class=\"wp-image-4588\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/headline-with-parenthesis.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/headline-with-parenthesis-300x74.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/figure><\/div>\n\n\n<p>(Two Step-By-Step Case Studies) n\u00f3i cho m\u1ecdi ng\u01b0\u1eddi bi\u1ebft v\u1ec1 c\u1ee5 th\u1ec3 \u0111i\u1ec1u g\u00ec t\u00f4i s\u1ebd k\u1ec3&#8230;<\/p>\n\n\n\n<p>&#8230;\u0111i\u1ec1u \u0111\u00f3 l\u00e0m b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng click nhi\u1ec1u h\u01a1n.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Su_dung_URL_ngan\"><\/span>3. S\u1eed d\u1ee5ng URL ng\u1eafn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sherpa Marketing ph\u00e1t hi\u1ec7n ra r\u1eb1ng URL ng\u1eafn <a href=\"https:\/\/www.marketingsherpa.com\/exs\/Search08Excerpt.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">thu h\u00fat click nhi\u1ec1u h\u01a1n 2,5 l\u1ea7n<\/a> so v\u1edbi URL d\u00e0i.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/short-URL-CTR.png\"><img loading=\"lazy\" decoding=\"async\" width=\"2467\" height=\"1175\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/short-URL-CTR.png\" alt=\"URL ng\u1eafn thu h\u00fat click h\u01a1n URL d\u00e0i\" class=\"wp-image-4589\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/short-URL-CTR.png 2467w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/short-URL-CTR-300x143.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/short-URL-CTR-768x366.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/short-URL-CTR-1024x488.png 1024w\" sizes=\"(max-width: 2467px) 100vw, 2467px\" \/><\/a><\/figure><\/div>\n\n\n<p>KH\u00d4NG c\u00f3 l\u1ee3i \u00edch n\u00e0o khi s\u1eed d\u1ee5ng URL d\u00e0i nh\u01b0 th\u1ebf n\u00e0y, <code>domain.com\/05\/01\/2015\/10-thuc-pham-bo-duong-nhat-cho-me-moi-co-thai-3-thang-dau-tien<\/code><\/p>\n\n\n\n<p>V\u00e0 URL d\u00e0i t\u1ea1o ra v\u1ea5n \u0111\u1ec1 n\u1ebfu m\u1ecdi ng\u01b0\u1eddi mu\u1ed1n chia s\u1ebb n\u00f3 l\u00ean Twitter (m\u1ea1ng x\u00e3 h\u1ed9i v\u1ed1n gi\u1edbi h\u1ea1n s\u1ed1 k\u00fd t\u1ef1 c\u00f3 th\u1ec3 vi\u1ebft):<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/too-long-tweet.png\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"283\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/too-long-tweet.png\" alt=\"URL d\u00e0i b\u1ecb c\u1eaft ng\u1eafn tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i gi\u1edbi h\u1ea1n k\u00fd t\u1ef1\" class=\"wp-image-4590\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/too-long-tweet.png 724w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/too-long-tweet-300x117.png 300w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure><\/div>\n\n\n<p>#khongtot<\/p>\n\n\n\n<p>Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ec3 \u00fd, T\u00f4i s\u1eed d\u1ee5ng URL R\u1ea4T ng\u1eafn (2-3 t\u1eeb) t\u1ea1i Backlinko:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/short-URL1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"482\" height=\"104\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/short-URL1.png\" alt=\"s\u1eed d\u1ee5ng URL ng\u1eafn\" class=\"wp-image-4591\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/short-URL1.png 482w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/short-URL1-300x65.png 300w\" sizes=\"(max-width: 482px) 100vw, 482px\" \/><\/a><\/figure><\/div>\n\n\n<p>T\u1ea1i sao?<\/p>\n\n\n\n<p>S\u1ef1 th\u1eadt c\u00f3 ba l\u00fd do:<\/p>\n\n\n\n<p><strong>\u0110\u1ea7u ti\u00ean<\/strong>, URL ng\u1eafn gi\u00fap m\u1ecdi ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng cao t\u00f3m g\u1ecdn n\u1ed9i dung c\u1ee7a b\u00e0i vi\u1ebft.<\/p>\n\n\n\n<p><strong>Th\u1ee9 hai<\/strong>, URL ng\u1eafn v\u00e0 d\u1ec5 th\u01b0\u01a1ng th\u00edch h\u1ee3p cho c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p><strong>Th\u1ee9 ba<\/strong>, URL n\u00e0y th\u00e2n thi\u1ec7n v\u1edbi SEO, b\u1edfi v\u00ec n\u00f3 bao g\u1ed3m CH\u1ec8 t\u1eeb kho\u00e1 nh\u1eafm \u0111\u1ebfn m\u00e0 th\u00f4i.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, b\u00e0i \u0111\u0103ng c\u1ee7a t\u00f4i <a href=\"https:\/\/kiencang.net\/toi-uu-seo-onpage\/\"><b>SEO onpage: C\u1ea5u tr\u00fac ho\u00e0n h\u1ea3o t\u1ed1i \u01b0u cho trang<\/b><\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/backlinko-on-page-seo-guide.png\"><img loading=\"lazy\" decoding=\"async\" width=\"415\" height=\"757\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/backlinko-on-page-seo-guide.png\" alt=\"B\u00e0i vi\u1ebft v\u1ec1 SEO onpage\" class=\"wp-image-4592\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/backlinko-on-page-seo-guide.png 415w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/backlinko-on-page-seo-guide-164x300.png 164w\" sizes=\"(max-width: 415px) 100vw, 415px\" \/><\/a><\/figure><\/div>\n\n\n<p>URL cho b\u00e0i vi\u1ebft n\u00e0y r\u1ea5t \u0111\u01a1n gi\u1ea3n:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/backlinko-url-example.png\"><img loading=\"lazy\" decoding=\"async\" width=\"533\" height=\"93\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/backlinko-url-example.png\" alt=\"URL ng\u1eafn\" class=\"wp-image-4593\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/backlinko-url-example.png 533w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/backlinko-url-example-300x52.png 300w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/><\/a><\/figure><\/div>\n\n\n<p>\u0110\u01a1n gi\u1ea3n nh\u01b0ng hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Su_dung_URL_co_tinh_mo_ta\"><\/span>4. S\u1eed d\u1ee5ng URL c\u00f3 t\u00ednh m\u00f4 t\u1ea3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Microsoft ch\u1ec9 ra r\u1eb1ng domains \u0111\u00e1ng tin h\u01a1n <a href=\"https:\/\/research.microsoft.com\/pubs\/155941\/domainbias.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">t\u1ea1o th\u00eam 25% l\u01b0\u1ee3ng clicks<\/a>. B\u1ea1n ch\u1ecdn <code>example.com\/cute-cats<\/code> hay <code>example.com\/blog\/post?id=1254<\/code>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/trusted-domain-CTR.png\"><img loading=\"lazy\" decoding=\"async\" width=\"2467\" height=\"1175\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/trusted-domain-CTR.png\" alt=\"URL c\u00f3 t\u00ednh m\u00f4 t\u1ea3 s\u1ebd t\u1ed1t h\u01a1n\" class=\"wp-image-4594\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/trusted-domain-CTR.png 2467w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/trusted-domain-CTR-300x143.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/trusted-domain-CTR-768x366.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/trusted-domain-CTR-1024x488.png 1024w\" sizes=\"(max-width: 2467px) 100vw, 2467px\" \/><\/a><\/figure><\/div>\n\n\n<p>H\u01b0\u1edbng d\u1eabn n\u00e0y r\u1ea5t \u0111\u01a1n gi\u1ea3n:<\/p>\n\n\n\n<p>URL c\u1ee7a b\u1ea1n ph\u1ea3i cho m\u1ecdi ng\u01b0\u1eddi bi\u1ebft \u0111\u01b0\u1ee3c n\u1ed9i dung t\u00f3m t\u1eaft v\u1ec1 ch\u1ee7 \u0111\u1ec1&#8230;<strong>v\u00e0 kh\u00f4ng \u0111i\u1ec1u g\u00ec kh\u00e1c.<\/strong><\/p>\n\n\n\n<p>M\u1ed9t URL v\u1edbi nhi\u1ec1u r\u00e1c &#8211; ch\u1eb3ng h\u1ea1n nh\u01b0, <code>example.com\/postid=2891\/tai-sao-ban-thay-url-nay-kho-hieu<\/code> s\u1ebd l\u00e0m m\u1ecdi ng\u01b0\u1eddi nh\u1ea7m l\u1eabn.<\/p>\n\n\n\n<p>Nh\u1ea7m l\u1eabn = \u00edt click. \u00cdt click = \u00edt chia s\u1ebb.<\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5 \u0111\u00e2u?<\/strong><\/p>\n\n\n\n<p>Quay tr\u1edf l\u1ea1i m\u1ed9t ch\u00fat khi t\u00f4i xu\u1ea5t b\u1ea3n b\u00e0i vi\u1ebft c\u00f3 t\u00ean: <strong>Case Study SEO trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed: X\u00e2y d\u1ef1ng li\u00ean k\u1ebft&nbsp;theo ki\u1ec3u m\u0169 tr\u1eafng m\u00e0 kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 n\u1ed9i dung n\u00e0o<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/example-blog-post.png\"><img loading=\"lazy\" decoding=\"async\" width=\"509\" height=\"412\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/example-blog-post.png\" alt=\"casestudy v\u1ec1 x\u00e2y d\u1ef1ng li\u00ean k\u1ebft theo ki\u1ec3u m\u0169 tr\u1eafng\" class=\"wp-image-4603\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/example-blog-post.png 509w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/example-blog-post-300x243.png 300w\" sizes=\"(max-width: 509px) 100vw, 509px\" \/><\/a><\/figure><\/div>\n\n\n<p>B\u00e0i vi\u1ebft n\u00e0y l\u00e0 m\u1ed9t case study cho b\u1ea1n bi\u1ebft l\u00e0m c\u00e1ch n\u00e0o m\u1ed9t b\u1ea1n \u0111\u1ecdc c\u1ee7a Backlinko (Chris) <a href=\"https:\/\/kiencang.net\/xay-dung-lien-ket\/\">x\u00e2y d\u1ef1ng backlink<\/a> trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed cho kh\u00e1ch h\u00e0ng c\u1ee7a anh \u1ea5y.<\/p>\n\n\n\n<p>V\u00ec b\u00e0i \u0111\u0103ng t\u1eadp trung v\u00e0o &#8220;ecomerce SEO&#8221;, t\u00f4i chuy\u1ec3n n\u00f3 v\u00e0o URL, \u0111\u01a1n gi\u1ea3n v\u1eady th\u00f4i:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/google-chrome-url.png\"><img loading=\"lazy\" decoding=\"async\" width=\"443\" height=\"105\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/google-chrome-url.png\" alt=\"V\u00ed d\u1ee5 v\u1ec1 URL ng\u1eafn\" class=\"wp-image-4604\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/google-chrome-url.png 443w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/google-chrome-url-300x71.png 300w\" sizes=\"(max-width: 443px) 100vw, 443px\" \/><\/a><\/figure><\/div>\n\n\n<p>Th\u00eam v\u00e0o \u0111\u00f3:<\/p>\n\n\n\n<p>\u0110\u00fang l\u00e0 t\u1eeb &#8220;Ecommerce SEO&#8221; m\u00f4 t\u1ea3 ch\u1ee7 \u0111\u1ec3 b\u00e0i \u0111\u0103ng c\u1ee7a t\u00f4i.<\/p>\n\n\n\n<p>Nh\u01b0ng n\u00f3 c\u0169ng l\u00e0 t\u1eeb kho\u00e1 m\u1ee5c ti\u00eau c\u1ee7a t\u00f4i.<\/p>\n\n\n\n<p>C\u1ea3m \u01a1n URL th\u00e2n thi\u1ec7n v\u1edbi SEO (v\u00e0 m\u1ed9t lo\u1ea1t c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c), b\u00e0i \u0111\u0103ng n\u00e0y gi\u1edd x\u1ebfp h\u1ea1ng 5 cho t\u1eeb kho\u00e1 &#8220;ecommerce SEO&#8221;:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/google-search-result-first-page.png\"><img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"800\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/google-search-result-first-page.png\" alt=\"b\u00e0i vi\u1ebft c\u00f3 th\u1ee9 h\u1ea1ng cao tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm\" class=\"wp-image-4605\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/google-search-result-first-page.png 666w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/google-search-result-first-page-250x300.png 250w\" sizes=\"(max-width: 666px) 100vw, 666px\" \/><\/a><\/figure><\/div>\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Phan_Gioi_thieu_Cac_Cau_Ngan\"><\/span>5. Ph\u1ea7n Gi\u1edbi thi\u1ec7u = C\u00e1c C\u00e2u Ng\u1eafn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n vi\u1ebft m\u1ed9t b\u00e0i viral, b\u1ea1n ph\u1ea3i cho ng\u01b0\u1eddi \u0111\u1ecdc nhanh ch\u00f3ng hi\u1ec3u \u0111\u01b0\u1ee3c ph\u1ea7n gi\u1edbi thi\u1ec7u.<\/p>\n\n\n\n<p>M\u1ecdi ng\u01b0\u1eddi <a href=\"https:\/\/kiencang.net\/nguoi-dung-truc-tuyen-doc-nhu-nao\/\">ch\u1ec9 \u0111\u1ecdc 28% b\u00e0i \u0111\u0103ng th\u00f4i<\/a>, v\u00ec v\u1eady b\u1ea1n c\u1ea7n l\u00e0m h\u1ecd c\u1eafn c\u00e2u th\u1eadt nhanh.<\/p>\n\n\n\n<p>C\u00e2u h\u1ecfi l\u00e0:<\/p>\n\n\n\n<p>L\u00c0M NH\u01af&nbsp;TH\u1ebe N\u00c0O?<\/p>\n\n\n\n<p>Vi\u1ebft c\u00e1c c\u00e2u ng\u1eafn th\u00f4i.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.nngroup.com\/articles\/concise-scannable-and-objective-how-to-write-for-the-web\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ti\u1ebfn s\u0129&nbsp;John Morkes ph\u00e1t hi\u1ec7n ra r\u1eb1ng<\/a>, c\u00e2u ng\u1eafn l\u00e0m t\u0103ng <a href=\"https:\/\/kiencang.net\/cloze-test-doc-hieu\/\">kh\u1ea3 n\u0103ng d\u1ec5 \u0111\u1ecdc<\/a> l\u00ean \u0111\u1ebfn 58%.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/short-sentences-readability.png\"><img loading=\"lazy\" decoding=\"async\" width=\"2467\" height=\"1175\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/short-sentences-readability.png\" alt=\"c\u00e2u ng\u1eafn l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng \u0111\u1ecdc hi\u1ec3u\" class=\"wp-image-4606\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/short-sentences-readability.png 2467w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/short-sentences-readability-300x143.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/short-sentences-readability-768x366.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/short-sentences-readability-1024x488.png 1024w\" sizes=\"(max-width: 2467px) 100vw, 2467px\" \/><\/a><\/figure><\/div>\n\n\n<p>H\u00e3y ngh\u0129 v\u1ec1 \u0111i\u1ec1u n\u00e0y:<\/p>\n\n\n\n<p>T\u1ea1i sao b\u1ea1n b\u1ecf h\u00e0ng TI\u1ebeNG \u0111\u1ed3ng h\u1ed3 \u0111\u1ec3 <a href=\"https:\/\/kiencang.net\/the-tieu-de-seo\/\">vi\u1ebft ti\u00eau \u0111\u1ec1<\/a>&#8230;<\/p>\n\n\n\n<p>&#8230;r\u1ed3i l\u1ea1i c\u00f3 m\u1ed9t \u0111o\u1ea1n gi\u1edbi thi\u1ec7u kh\u00f4ng ra g\u00ec?<\/p>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u00f3 th\u1eadt l\u00e0 v\u1edb v\u1ea9n.<\/p>\n\n\n\n<p><strong>V\u1edbi t\u00f4i, \u0111o\u1ea1n gi\u1edbi thi\u1ec7u c\u1ee7a b\u1ea1n <em>quan tr\u1ecdng h\u01a1n<\/em>&nbsp;so v\u1edbi ti\u00eau \u0111\u1ec1.<\/strong><\/p>\n\n\n\n<p>T\u1ea1i sao?<\/p>\n\n\n\n<p>B\u1edfi v\u00ec \u0111o\u1ea1n gi\u1edbi thi\u1ec7u l\u00e0 c\u01a1 h\u1ed9i DUY NH\u1ea4T b\u1ea1n c\u00f3 \u0111\u1ec3 cho ng\u01b0\u1eddi \u0111\u1ecdc c\u1eafn c\u00e2u.<\/p>\n\n\n\n<p>V\u00e0 n\u1ebfu b\u1ea1n l\u1ee1 m\u1ea5t h\u1ecd trong \u0111o\u1ea1n gi\u1edbi thi\u1ec7u, h\u1ecd s\u1ebd KH\u00d4NG \u0111\u1ecdc ti\u1ebfp n\u1eefa (ho\u1eb7c kh\u00f4ng chia s\u1ebb n\u00f3).<\/p>\n\n\n\n<p>C\u00e1c l\u1eddi gi\u1edbi thi\u1ec7u r\u1ea5t t\u1ed1t c\u1ee7a Backlinko l\u00e0 m\u1ed9t trong nh\u1eefng l\u00fd do gi\u1ea3i th\u00edch v\u00ec sao blog c\u1ee7a t\u00f4i c\u00f3 &#8220;Th\u1eddi gian trung b\u00ecnh tr\u00ean trang&#8221; cao nh\u01b0 v\u1eady:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/google-analytics-time-on-page-768x277.png\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"277\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/google-analytics-time-on-page-768x277.png\" alt=\"th\u00f4ng tin v\u1ec1 th\u1eddi gian trung b\u00ecnh tr\u00ean trang\" class=\"wp-image-4607\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/google-analytics-time-on-page-768x277.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/google-analytics-time-on-page-768x277-300x108.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/figure><\/div>\n\n\n<p>V\u00e0 <strong>s\u1eed d\u1ee5ng c\u00e2u ng\u1eafn l\u00e0 c\u00e1ch d\u1ec5 nh\u1ea5t \u0111\u1ec3 t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a \u0111o\u1ea1n gi\u1edbi thi\u1ec7u.<\/strong><\/p>\n\n\n\n<p>\u0110\u1ec3 v\u00ed d\u1ee5, h\u00e3y xem \u0111o\u1ea1n gi\u1edbi thi\u1ec7u n\u00e0y c\u1ee7a t\u00f4i:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/backlinko-blog-post-intro.png\"><img loading=\"lazy\" decoding=\"async\" width=\"661\" height=\"600\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/backlinko-blog-post-intro.png\" alt=\"v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t \u0111o\u1ea1n gi\u1edbi thi\u1ec7u\" class=\"wp-image-4608\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/backlinko-blog-post-intro.png 661w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/backlinko-blog-post-intro-300x272.png 300w\" sizes=\"(max-width: 661px) 100vw, 661px\" \/><\/a><\/figure><\/div>\n\n\n<p>Xem c\u00e1ch t\u00f4i d\u00f9ng h\u00e0ng lo\u1ea1t c\u00e1c c\u00e2u ng\u1eafn.<\/p>\n\n\n\n<p>Nh\u1eefng c\u00e2u r\u1ea5t ng\u1eafn n\u00e0y l\u00e0 l\u00fd do t\u1ea1i sao &#8220;Th\u1eddi gian trung b\u00ecnh tr\u00ean trang&#8221; l\u00e0 <strong>tr\u00ean 7 ph\u00fat.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/time-on-page-2-768x197.png\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"197\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/time-on-page-2-768x197.png\" alt=\"th\u1eddi gian trung b\u00ecnh tr\u00ean trang cao\" class=\"wp-image-4609\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/time-on-page-2-768x197.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/time-on-page-2-768x197-300x77.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/figure><\/div>\n\n\n<p>Gi\u1edd n\u1ebfu b\u1ea1n \u0111\u00e3 th\u1ef1c hi\u1ec7n&nbsp;\u0111o\u1ea1n gi\u1edbi thi\u1ec7u b\u1eb1ng c\u00e1c c\u00e2u ng\u1eafn g\u1ecdn, \u0111\u00e2y l\u00e0 l\u00fac \u0111\u1ec3 chuy\u1ec3n sang b\u01b0\u1edbc k\u1ebf ti\u1ebfp&#8230;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Them_mot_anh_day_mau_sac_tren_man_hinh_dau_tien_Above_the_Fold\"><\/span>6. Th\u00eam m\u1ed9t \u1ea3nh \u0111\u1ea7y m\u00e0u s\u1eafc tr\u00ean m\u00e0n h\u00ecnh \u0111\u1ea7u ti\u00ean (Above the Fold)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"http:\/\/www.office.xerox.com\/latest\/COLFS-02UA.PDF\" target=\"_blank\" rel=\"noreferrer noopener\">Xerox ph\u00e1t hi\u1ec7n ra r\u1eb1ng<\/a>, h\u00ecnh \u1ea3nh \u0111\u1ea7y m\u00e0u s\u1eafc gi\u00fap l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng \u0111\u1ecdc t\u00e0i li\u1ec7u l\u00ean 80%.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/likelihood-to-read-a-document.png\"><img loading=\"lazy\" decoding=\"async\" width=\"2467\" height=\"1175\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/likelihood-to-read-a-document.png\" alt=\"h\u00ecnh \u1ea3nh nhi\u1ec1u m\u00e0u s\u1eafc l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng \u0111\u1ecdc\" class=\"wp-image-4610\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/likelihood-to-read-a-document.png 2467w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/likelihood-to-read-a-document-300x143.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/likelihood-to-read-a-document-768x366.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/likelihood-to-read-a-document-1024x488.png 1024w\" sizes=\"(max-width: 2467px) 100vw, 2467px\" \/><\/a><\/figure><\/div>\n\n\n<p>Khi b\u1ea1n th\u00eam m\u1ed9t \u1ea3nh \u0111\u1ea7y m\u00e0u s\u1eafc v\u00e0o \u0111\u1ea7u n\u1ed9i dung, b\u1ea1n NGAY L\u1eacP T\u1ee8C l\u00e0m cho n\u1ed9i dung th\u00eam thuy\u1ebft ph\u1ee5c (<em>compelling<\/em>).<\/p>\n\n\n\n<p>\u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao t\u00f4i lu\u00f4n lu\u00f4n th\u00eam m\u1ed9t \u1ea3nh nhi\u1ec1u m\u00e0u s\u1eafc v\u00e0o \u0111\u1ea7u m\u1ed7i b\u00e0i, gi\u1ed1ng nh\u01b0 th\u1ebf n\u00e0y:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/blog-post-image.png\"><img loading=\"lazy\" decoding=\"async\" width=\"565\" height=\"399\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/blog-post-image.png\" alt=\"v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t \u1ea3nh nhi\u1ec1u m\u00e0u s\u1eafc\" class=\"wp-image-4611\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/blog-post-image.png 565w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/blog-post-image-300x212.png 300w\" sizes=\"(max-width: 565px) 100vw, 565px\" \/><\/a><\/figure><\/div>\n\n\n<p>V\u00e0 \u0111\u00e2y n\u1eefa:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/blog-post-image-2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"565\" height=\"449\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/blog-post-image-2.png\" alt=\"v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t \u1ea3nh nhi\u1ec1u m\u00e0u s\u1eafc kh\u00e1c\" class=\"wp-image-4612\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/blog-post-image-2.png 565w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/blog-post-image-2-300x238.png 300w\" sizes=\"(max-width: 565px) 100vw, 565px\" \/><\/a><\/figure><\/div>\n\n\n<p><strong>M\u1eb9o<\/strong>: \u0110\u1ea3m b\u1ea3o \u1ea3nh c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u1ea9y n\u1ed9i dung xu\u1ed1ng d\u01b0\u1edbi m\u00e0n h\u00ecnh \u0111\u1ea7u ti\u00ean.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 v\u00ed d\u1ee5 v\u1ec1 \u00fd m\u00e0 t\u00f4i mu\u1ed1n n\u00f3i:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/blog-post-image-above-the-fold.png\"><img loading=\"lazy\" decoding=\"async\" width=\"766\" height=\"938\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/blog-post-image-above-the-fold.png\" alt=\"\u1ea3nh \u0111\u1ea9y n\u1ed9i dung xu\u1ed1ng d\u01b0\u1edbi m\u00e0n h\u00ecnh \u0111\u1ea7u ti\u00ean\" class=\"wp-image-4613\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/blog-post-image-above-the-fold.png 766w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/blog-post-image-above-the-fold-245x300.png 245w\" sizes=\"(max-width: 766px) 100vw, 766px\" \/><\/a><\/figure><\/div>\n\n\n<p>B\u1ee9c \u1ea3nh c\u1ee7a anh ch\u00e0ng \u0111ang ch\u1ea1y tr\u00f4ng kh\u00e1 tuy\u1ec7t (<em>cool<\/em>).<\/p>\n\n\n\n<p>Nh\u01b0ng n\u00f3 qu\u00e1 l\u1edbn v\u00e0 \u0111\u1ea9y n\u1ed9i dung xu\u1ed1ng d\u01b0\u1edbi m\u00e0n h\u00ecnh \u0111\u1ea7u ti\u00ean.<\/p>\n\n\n\n<p>V\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc c\u1ee7a b\u1ea1n <a href=\"https:\/\/kiencang.net\/cuon-trang-web-va-su-chu-y\/\">ph\u1ea3i cu\u1ed9n chu\u1ed9t<\/a> \u0111\u1ec3 \u0111\u1ecdc d\u00f2ng s\u1ed1 #1, b\u1ea1n s\u1ebd th\u1ea5y t\u1ec9 l\u1ec7 tho\u00e1t trang t\u0103ng l\u00ean nhi\u1ec1u khi ki\u1ec3m tra&nbsp;Google Analytics v\u00e0o l\u1ea7n t\u1edbi.<\/p>\n\n\n\n<p>Thay v\u00ec s\u1eed d\u1ee5ng \u1ea3nh qu\u00e1 khoa tr\u01b0\u01a1ng&nbsp;(<em>overbearing<\/em>), c\u0103n l\u1ec1 \u1ea3nh tr\u00e1i ho\u1eb7c ph\u1ea3i gi\u1ed1ng nh\u01b0 th\u1ebf n\u00e0y:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/image-aligned-left-768x402.png\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"402\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/image-aligned-left-768x402.png\" alt=\"m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng \u1ea3nh t\u1ed1t h\u01a1n\" class=\"wp-image-4614\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/image-aligned-left-768x402.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/image-aligned-left-768x402-300x157.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/figure><\/div>\n\n\n<p>\u0110\u00e2y l\u00e0 c\u00e1ch b\u1ea1n v\u1eabn c\u00f3 \u0111\u01b0\u1ee3c s\u1ee9c m\u1ea1nh c\u1ee7a \u1ea3nh nhi\u1ec1u m\u00e0u s\u1eafc&#8230;<strong>m\u00e0 kh\u00f4ng che m\u1ea5t n\u1ed9i dung.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Co_anh_Nhieu_chia_se\"><\/span>7. C\u00f3 \u1ea3nh = Nhi\u1ec1u chia s\u1ebb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.skyword.com\/contentstandard\/marketing\/skyword-study-add-images-to-improve-content-performance\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nghi\u00ean c\u1ee9u c\u1ee7a Skyword ph\u00e1t hi\u1ec7n ra r\u1eb1ng<\/a> n\u1ed9i dung v\u0103n b\u1ea3n v\u1edbi \u00edt nh\u1ea5t m\u1ed9t \u1ea3nh t\u1ea1o ra&nbsp;th\u00eam 94% l\u01b0\u1ee3t xem tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/images-more-shares-on-social-media.png\"><img loading=\"lazy\" decoding=\"async\" width=\"2467\" height=\"1175\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/images-more-shares-on-social-media.png\" alt=\"c\u00f3 \u1ea3nh s\u1ebd gi\u00fap nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u chia s\u1ebb h\u01a1n\" class=\"wp-image-4615\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/images-more-shares-on-social-media.png 2467w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/images-more-shares-on-social-media-300x143.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/images-more-shares-on-social-media-768x366.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/images-more-shares-on-social-media-1024x488.png 1024w\" sizes=\"(max-width: 2467px) 100vw, 2467px\" \/><\/a><\/figure><\/div>\n\n\n<p>\u0110i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 g\u00ec b\u1ea5t ng\u1edd.<\/p>\n\n\n\n<p>Ngay c\u1ea3 khi Skyword ph\u00e1t hi\u1ec7n ra ch\u1ec9 m\u1ed9t \u1ea3nh c\u0169ng \u0111\u00e3 h\u01a1n kh\u00f4ng c\u00f3 \u1ea3nh n\u00e0o&#8230;<\/p>\n\n\n\n<p>&#8230;\u0111\u1eebng x\u1ea5u h\u1ed5 n\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng nhi\u1ec1u \u1ea3nh tr\u00ean m\u1ed7i b\u00e0i \u0111\u0103ng.<\/p>\n\n\n\n<p>B\u1edfi s\u1ef1 th\u1eadt&nbsp;\u0111\u01a1n gi\u1ea3n n\u00e0y: <strong>m\u1ecdi ng\u01b0\u1eddi Y\u00caU c\u00e1c b\u1ee9c h\u00ecnh.<\/strong><\/p>\n\n\n\n<p>Ch\u00fang thuy\u1ebft ph\u1ee5c h\u01a1n t\u1eeb ng\u1eef (<em>m\u1ed9t b\u1ee9c \u1ea3nh b\u1eb1ng c\u1ea3 ng\u00e0n l\u1eddi n\u00f3i<\/em>).<\/p>\n\n\n\n<p>V\u00e0 ch\u00fang chia n\u1ed9i dung c\u1ee7a b\u1ea1n ra gi\u00fap d\u1ec5 \u0111\u1ecdc h\u01a1n.<\/p>\n\n\n\n<p>\u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao c\u1ee9 kho\u1ea3ng 200 t\u1eeb t\u00f4i l\u1ea1i&nbsp;c\u00f3 \u00edt nh\u1ea5t m\u1ed9t \u1ea3nh v\u00e0o b\u00e0i \u0111\u0103ng c\u1ee7a m\u00ecnh:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/using-images-in-blog-posts.png\"><img loading=\"lazy\" decoding=\"async\" width=\"402\" height=\"896\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/using-images-in-blog-posts.png\" alt=\"b\u00e0i vi\u1ebft n\u00ean c\u00f3 nhi\u1ec1u \u1ea3nh\" class=\"wp-image-4616\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/using-images-in-blog-posts.png 402w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/using-images-in-blog-posts-135x300.png 135w\" sizes=\"(max-width: 402px) 100vw, 402px\" \/><\/a><\/figure><\/div>\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Co_anh_Tang_su_tin_cay\"><\/span>8. C\u00f3 \u1ea3nh = T\u0103ng s\u1ef1 tin c\u1eady<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Theo nghi\u00ean c\u1ee9u c\u1ee7a \u0110\u1ea1i h\u1ecdc Claremont ch\u1ec9 ra c\u00e1c b\u1ee9c \u1ea3nh &#8211; d\u00f9 l\u00e0 b\u1ea5t c\u1ee9 \u1ea3nh n\u00e0o &#8211; <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0001691813001376\" target=\"_blank\" rel=\"noreferrer noopener\">l\u00e0m t\u0103ng s\u1ef1 tin c\u1eady cho n\u1ed9i dung l\u00ean 75%<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/image-content-credibility.png\"><img loading=\"lazy\" decoding=\"async\" width=\"2467\" height=\"1175\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/image-content-credibility.png\" alt=\"c\u00f3 \u1ea3nh l\u00e0m t\u0103ng s\u1ef1 tin c\u1eady\" class=\"wp-image-4617\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/image-content-credibility.png 2467w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/image-content-credibility-300x143.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/image-content-credibility-768x366.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/image-content-credibility-1024x488.png 1024w\" sizes=\"(max-width: 2467px) 100vw, 2467px\" \/><\/a><\/figure><\/div>\n\n\n<p>K\u1ebft qu\u1ea3 t\u1eeb nghi\u00ean c\u1ee9u n\u00e0y qu\u1ea3 TH\u1ef0C r\u1ea5t th\u00fa v\u1ecb.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 c\u00e1ch h\u1ecd th\u1ef1c nghi\u1ec7m:<\/p>\n\n\n\n<p>C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u0111\u01b0a cho ng\u01b0\u1eddi xem hai phi\u00ean b\u1ea3n c\u1ee7a c\u00f9ng m\u1ed9t c\u00e2u.<\/p>\n\n\n\n<p>Trong&nbsp;phi\u00ean b\u1ea3n #1, ch\u1ec9 bao g\u1ed3m v\u0103n b\u1ea3n m\u00e0 th\u00f4i, c\u1ee5 th\u1ec3&nbsp;th\u1ebf n\u00e0y:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/statement1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"504\" height=\"453\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/statement1.png\" alt=\"Mona Lisa kh\u00f4ng c\u00f3 l\u00f4ng m\u00e0y\" class=\"wp-image-4618\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/statement1.png 504w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/statement1-300x270.png 300w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/><\/a><\/figure><\/div>\n\n\n<p>(Nh\u00e2n ti\u1ec7n, \u0111\u00e2y l\u00e0 c\u00e1c h\u00ecnh \u1ea3nh th\u1ef1c t\u1ebf t\u00f4i l\u1ea5y t\u1eeb nghi\u00ean c\u1ee9u)<\/p>\n\n\n\n<p>Phi\u00ean b\u1ea3n #2 c\u0169ng c\u00f9ng c\u00e2u \u0111\u00f3 nh\u01b0ng k\u00e8m th\u00eam \u1ea3nh n\u00e0y:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/statement-with-image.png\"><img loading=\"lazy\" decoding=\"async\" width=\"497\" height=\"448\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/statement-with-image.png\" alt=\"Mona Lisa kh\u00f4ng c\u00f3 l\u00f4ng m\u00e0y - k\u00e8m th\u00eam \u1ea3nh\" class=\"wp-image-4619\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/statement-with-image.png 497w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/statement-with-image-300x270.png 300w\" sizes=\"(max-width: 497px) 100vw, 497px\" \/><\/a><\/figure><\/div>\n\n\n<p>Th\u1eadt ng\u1ea1c nhi\u00ean, nh\u1eefng ng\u01b0\u1eddi th\u1ea5y c\u00e2u #2 c\u00f3 <strong>th\u00eam 75% s\u1ef1 tin t\u01b0\u1edfng.<\/strong><\/p>\n\n\n\n<p>Nh\u00e2n ti\u1ec7n ti\u1ebfp, Mona Lisa c\u00f3 l\u00f4ng m\u00e0y (<em>eyebrows<\/em>)&#8230;T\u00f4i \u0111\u00e3 nh\u00ecn r\u1ed3i \ud83d\ude42<\/p>\n\n\n\n<p><span style=\"color: #808080;\"><strong>L\u1eddi b\u00e0n c\u1ee7a ng\u01b0\u1eddi d\u1ecbch<\/strong>: n\u1ed9i dung th\u1ee9 hai t\u1ea1o ra s\u1ef1 tin t\u01b0\u1edfng h\u01a1n kh\u00e1 d\u1ec5 hi\u1ec3u, tuy nhi\u00ean k\u1ebft lu\u1eadn tr\u00ean c\u00f3 n\u00f3i l\u00e0 b\u1ea5t k\u1ef3 \u1ea3nh n\u00e0o c\u0169ng t\u1ea1o ra s\u1ef1 tin t\u01b0\u1edfng th\u00f4ng qua th\u00ed nghi\u1ec7m tr\u00ean th\u00ec c\u00f3 ph\u1ea7n g\u01b0\u1ee3ng \u00e9p.<\/span><\/p>\n\n\n\n<p><span style=\"color: #808080;\">B\u1edfi v\u00ec \u1ea3nh c\u1ee7a Mona Lisa d\u00f9 r\u1ea5t m\u1edd (ch\u1eb3ng th\u1ec3 l\u00e0m b\u1eb1ng ch\u1ee9ng g\u00ec r\u1eb1ng c\u00f4 \u1ea5y c\u00f3 l\u00f4ng m\u00e0y hay kh\u00f4ng), nh\u01b0ng r\u00f5 r\u00e0ng l\u00e0 b\u1ee9c \u1ea3nh c\u00f3 li\u00ean quan \u0111\u1ebfn v\u0103n b\u1ea3n.<\/span><\/p>\n\n\n\n<p><strong>\u0110\u00e2y l\u00e0 \u0111i\u1ec1u c\u1ea7n n\u1eafm b\u1eaft t\u1eeb nghi\u00ean c\u1ee9u n\u00e0y:<\/strong><\/p>\n\n\n\n<p>M\u1ecdi ng\u01b0\u1eddi kh\u00f4ng chia s\u1ebb n\u1ed9i dung tr\u1eeb khi h\u1ecd ngh\u0129 l\u00e0 n\u00f3 \u0111\u00e1ng tin c\u1eady.<\/p>\n\n\n\n<p>V\u00e0 khi b\u1ea1n \u0111\u01b0a h\u00ecnh \u1ea3nh v\u00e0o &#8211; b\u1ea5t c\u1ee9 \u1ea3nh n\u00e0o &#8211; b\u1ea1n l\u00e0m cho n\u1ed9i dung \u0111\u00e1ng tin h\u01a1n.<\/p>\n\n\n\n<p><strong>Trong th\u1ef1c t\u1ebf<\/strong>:<\/p>\n\n\n\n<p>B\u1ea5t c\u1ee9 khi n\u00e0o t\u00f4i s\u1eed d\u1ee5ng th\u1ed1ng k\u00ea trong b\u00e0i vi\u1ebft, <strong>t\u00f4i \u0111\u1ec1u bao g\u1ed3m \u1ea3nh ch\u1ee5p m\u00e0n h\u00ecnh<\/strong>. \u1ea2nh ch\u1ee5p m\u00e0n h\u00ecnh l\u00e0m con s\u1ed1 th\u1ed1ng k\u00ea c\u1ee7a t\u00f4i \u0111\u00e1ng tin h\u01a1n.<\/p>\n\n\n\n<p>V\u00ec v\u1eady thay v\u00ec n\u00f3i, &#8220;T\u00f4i t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp l\u00ean 111%&#8221; v\u00e0 b\u1ecf n\u00f3 \u0111\u1ea5y&#8230;<\/p>\n\n\n\n<p>&#8230;.T\u00f4i s\u1ebd \u0111\u01b0a ra \u1ea3nh ch\u1ee5p m\u00e0n h\u00ecnh Google Analytics c\u1ee7a t\u00f4i:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/google-analytics-screenshot.png\"><img loading=\"lazy\" decoding=\"async\" width=\"494\" height=\"572\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/google-analytics-screenshot.png\" alt=\"v\u00ed d\u1ee5 v\u1ec1 \u1ea3nh ch\u1ee5p m\u00e0n h\u00ecnh \u0111\u1ec3 h\u1ed7 tr\u1ee3 cho th\u00f4ng tin thu\u1ea7n t\u00fay\" class=\"wp-image-4620\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/google-analytics-screenshot.png 494w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/google-analytics-screenshot-259x300.png 259w\" sizes=\"(max-width: 494px) 100vw, 494px\" \/><\/a><\/figure><\/div>\n\n\n<p>Nh\u01b0ng n\u1ebfu b\u1ea1n kh\u00f4ng \u1edf trong ng\u00e0nh m\u00e0&nbsp;\u1ea3nh ch\u1ee5p m\u00e0n h\u00ecnh mang nhi\u1ec1u \u00fd ngh\u0129a th\u00ec l\u00e0m th\u1ebf n\u00e0o b\u00e2y gi\u1edd?<\/p>\n\n\n\n<p>N\u00ean nh\u1edb:<\/p>\n\n\n\n<p>B\u1ea4T K\u1ef2 \u1ea3nh n\u00e0o c\u0169ng c\u00f3 t\u00e1c d\u1ee5ng.<\/p>\n\n\n\n<p>Gi\u1ea3 d\u1ee5 b\u1ea1n mu\u1ed1n thuy\u1ebft ph\u1ee5c m\u1ecdi ng\u01b0\u1eddi l\u00e0 qu\u1ea3 vi\u1ec7t qu\u1ea5t gi\u00fap gi\u1ea3m nguy c\u01a1 ung th\u01b0. B\u1ea1n h\u00e3y&nbsp;cho m\u1ed9t b\u1ee9c \u1ea3nh c\u1ee7a qu\u1ea3 vi\u1ec7t qu\u1ea5t k\u1ebft h\u1ee3p v\u1edbi v\u0103n b\u1ea3n:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/image-of-a-blog-post.png\"><img loading=\"lazy\" decoding=\"async\" width=\"745\" height=\"551\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/image-of-a-blog-post.png\" alt=\"v\u00ed d\u1ee5 v\u1ec1 qu\u1ea3 vi\u1ec7t qu\u1ea5t c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m gi\u1ea3m ung th\u01b0\" class=\"wp-image-4621\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/image-of-a-blog-post.png 745w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/image-of-a-blog-post-300x222.png 300w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/><\/a><\/figure><\/div>\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Su_dung_hinh_anh_chuyen_nghiep\"><\/span>9. S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh chuy\u00ean nghi\u1ec7p<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ch\u1ea5t l\u01b0\u1ee3ng h\u00ecnh \u1ea3nh t\u1ea1o ra kh\u00e1c bi\u1ec7t l\u1edbn. Theo m\u1ed9t nghi\u00ean c\u1ee9u n\u1ed9i b\u1ed9 c\u1ee7a Sherpa Marketing th\u00ec \u1ea3nh chuy\u00ean nghi\u1ec7p <a href=\"https:\/\/sherpablog.marketingsherpa.com\/social-networking-evangelism-community\/facebook-image-shares\/\" target=\"_blank\" rel=\"noreferrer noopener\">gi\u00fap gia t\u0103ng 121% l\u01b0\u1ee3t chia s\u1ebb tr\u00ean Facebook<\/a> so v\u1edbi \u1ea3nh &#8220;b\u00e1n chuy\u00ean \/ semi-professional&#8221;.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/pro-images-shares.png\"><img loading=\"lazy\" decoding=\"async\" width=\"2467\" height=\"1175\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/pro-images-shares.png\" alt=\"\u1ea3nh chuy\u00ean nghi\u1ec7p th\u00ec t\u1ed1t h\u01a1n\" class=\"wp-image-4602\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/pro-images-shares.png 2467w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/pro-images-shares-300x143.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/pro-images-shares-768x366.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/pro-images-shares-1024x488.png 1024w\" sizes=\"(max-width: 2467px) 100vw, 2467px\" \/><\/a><\/figure><\/div>\n\n\n<p>OK, OK.<\/p>\n\n\n\n<p>T\u00f4i v\u1eeba m\u1edbi n\u00f3i l\u00e0 B\u1ea4T K\u1ef2 \u1ea3nh n\u00e0o c\u0169ng l\u00e0m t\u0103ng tin t\u01b0\u1edfng, v\u00e0 v\u00ec th\u1ebf l\u00e0m t\u0103ng chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p>Nh\u01b0ng t\u00f4i <em>ch\u01b0a<\/em> ti\u1ebft l\u1ed9 th\u00eam \u0111i\u1ec1u n\u00e0y: \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao t\u1ea1o ra kh\u00e1c bi\u1ec7t L\u1edaN.<\/p>\n\n\n\n<p><strong>Theo kinh nghi\u1ec7m c\u1ee7a t\u00f4i, &#8220;ch\u1ea5t l\u01b0\u1ee3ng&#8221; c\u00f3 ngh\u0129a l\u00e0 ba th\u1ee9<\/strong>:<\/p>\n\n\n\n<ol><li>B\u1ee9c \u1ea3nh h\u1ee3p v\u1edbi ch\u1ee7 \u0111\u1ec1.<\/li><li>Kh\u00f4ng ph\u1ea3i lo\u1ea1i \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng b\u1ea1n \u0111i mua nh\u01b0ng thi\u1ebfu thuy\u1ebft ph\u1ee5c (<em>c\u00e1c \u1ea3nh stock hay b\u00e1n tr\u00ean m\u1ea1ng-ch\u00fa th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u1ecbch<\/em>). L\u01b0u \u00fd kh\u00f4ng ph\u1ea3i \u1ea3nh c\u1ee9 c\u00f3 gi\u00e1 th\u1ea5p ho\u1eb7c mi\u1ec5n ph\u00ed l\u00e0 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p (m\u1ed9t ki\u1ec3u \u0111\u1ecbnh ki\u1ebfn).<\/li><li>\u1ea2nh c\u00f3 \u0111\u1ed9 ph\u00e2n gi\u1ea3i cao (<em>hight-res<\/em>).<\/li><\/ol>\n\n\n\n<p>N\u1ebfu b\u1ee9c \u1ea3nh c\u1ee7a b\u1ea1n \u0111\u00e1p \u1ee9ng c\u1ea3 3 ti\u00eau chu\u1ea9n tr\u00ean, h\u00e3y tho\u1ea3i m\u00e1i s\u1eed d\u1ee5ng ch\u00fang trong b\u00e0i \u0111\u0103ng c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Ban_muon_bai_viet_duoc_chia_se_nhieu_hon_Hay_xuat_ban_noi_dung_dai_vao\"><\/span>10. B\u1ea1n mu\u1ed1n b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c chia s\u1ebb nhi\u1ec1u h\u01a1n? H\u00e3y xu\u1ea5t b\u1ea3n n\u1ed9i dung d\u00e0i v\u00e0o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Gi\u00e1o s\u01b0 ti\u1ebfn s\u0129&nbsp;Jonah Berger ph\u00e1t hi\u1ec7n ra r\u1eb1ng <a href=\"http:\/\/jonahberger.com\/wp-content\/uploads\/2013\/02\/ViralityB.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">n\u1ed9i dung d\u00e0i h\u01a1n c\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c&nbsp;viral t\u0103ng th\u00eam 76,8%<\/a>. V\u00e0 m\u1ee5c ti\u00eau \u00edt nh\u1ea5t l\u00e0 1500 t\u1eeb cho m\u1ed7i b\u00e0i \u0111\u0103ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/content-length-virality.png\"><img loading=\"lazy\" decoding=\"async\" width=\"582\" height=\"282\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/content-length-virality.png\" alt=\"n\u1ed9i dung d\u00e0i h\u01a1n l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c viral\" class=\"wp-image-4598\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/content-length-virality.png 582w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/content-length-virality-300x145.png 300w\" sizes=\"(max-width: 582px) 100vw, 582px\" \/><\/a><\/figure><\/div>\n\n\n<p>\u0110\u00e2y l\u00e0 \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng.<\/p>\n\n\n\n<p>Theo kinh nghi\u1ec7m c\u1ee7a t\u00f4i, n\u1ed9i dung d\u00e0i \u0110\u00c1NH B\u1ea0I&nbsp;ho\u00e0n to\u00e0n n\u1ed9i dung ng\u1eafn.<\/p>\n\n\n\n<p>\u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao h\u1ea7u h\u1ebft c\u00e1c b\u00e0i vi\u1ebft c\u1ee7a t\u00f4i c\u00f3 s\u1ed1 l\u01b0\u1ee3ng t\u1eeb khi\u1ebfp&nbsp;\u0111\u1ebfn v\u1eady:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/wordpress-word-count-2-300x278.png\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"278\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/wordpress-word-count-2-300x278.png\" alt=\"s\u1ed1 l\u01b0\u1ee3ng t\u1eeb c\u1ee7a b\u00e0i vi\u1ebft\" class=\"wp-image-4599\"\/><\/a><\/figure><\/div>\n\n\n<p>V\u00e0 \u0111\u00e2y n\u1eefa:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/wordpress-word-count.png\"><img loading=\"lazy\" decoding=\"async\" width=\"398\" height=\"462\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/wordpress-word-count.png\" alt=\"s\u1ed1 l\u01b0\u1ee3ng t\u1eeb c\u1ee7a b\u00e0i vi\u1ebft ti\u1ebfp\" class=\"wp-image-4600\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/wordpress-word-count.png 398w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/wordpress-word-count-258x300.png 258w\" sizes=\"(max-width: 398px) 100vw, 398px\" \/><\/a><\/figure><\/div>\n\n\n<p>C\u00f3 l\u00fd do x\u1ee9ng \u0111\u00e1ng \u0111\u1ec3 t\u00f4i xu\u1ea5t b\u1ea3n n\u1ed9i dung d\u00e0i:<\/p>\n\n\n\n<p><strong>N\u00f3 \u0111em l\u1ea1i th\u00e0nh qu\u1ea3!<\/strong><\/p>\n\n\n\n<p>Kh\u00f4ng ch\u1ec9 l\u00e0 b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i h\u01a1n, m\u00e0 n\u1ed9i dung d\u00e0i c\u00f2n cho th\u1ea5y xu h\u01b0\u1edbng x\u1ebfp h\u1ea1ng cao h\u01a1n \u1edf trang \u0111\u1ea7u c\u1ee7a Google:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Longer_Content.png\"><img loading=\"lazy\" decoding=\"async\" width=\"435\" height=\"366\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Longer_Content.png\" alt=\"N\u1ed9i dung d\u00e0i c\u00f3 xu h\u01b0\u1edbng c\u00f3 th\u1ee9 h\u1ea1ng t\u1ed1t h\u01a1n\" class=\"wp-image-4601\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Longer_Content.png 435w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Longer_Content-300x252.png 300w\" sizes=\"(max-width: 435px) 100vw, 435px\" \/><\/a><\/figure><\/div>\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Su_dung_%E2%80%9Chinh_anh_dai_dien%E2%80%9D\"><\/span>11. S\u1eed d\u1ee5ng &#8220;h\u00ecnh \u1ea3nh \u0111\u1ea1i di\u1ec7n&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Thi\u1ebft l\u1eadp h\u00ecnh \u1ea3nh \u0111\u1ea1i di\u1ec7n (featured image) gi\u00fap&nbsp;\u0111\u1ea3m b\u1ea3o b\u00e0i chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n lu\u00f4n c\u00f3 \u1ea3nh. Chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 \u1ea3nh gi\u00fap t\u0103ng 150% l\u01b0\u1ee3ng retweet tr\u00ean Twitter v\u00e0 t\u0103ng 53% l\u01b0\u1ee3ng Like tr\u00ean Facebook.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/retweets-with-image.png\"><img loading=\"lazy\" decoding=\"async\" width=\"582\" height=\"282\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/retweets-with-image.png\" alt=\"\u1ea3nh l\u00e0m t\u0103ng l\u01b0\u1ee3ng retweet\" class=\"wp-image-4623\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/retweets-with-image.png 582w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/retweets-with-image-300x145.png 300w\" sizes=\"(max-width: 582px) 100vw, 582px\" \/><\/a><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/facebook-likes-with-image.png\"><img loading=\"lazy\" decoding=\"async\" width=\"582\" height=\"282\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/facebook-likes-with-image.png\" alt=\"\u1ea3nh l\u00e0m t\u0103ng l\u01b0\u1ee3ng like\" class=\"wp-image-4624\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/facebook-likes-with-image.png 582w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/facebook-likes-with-image-300x145.png 300w\" sizes=\"(max-width: 582px) 100vw, 582px\" \/><\/a><\/figure><\/div>\n\n\n<p>B\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 \u1ea3nh d\u1ec5 thu h\u00fat s\u1ef1 ch\u00fa \u00fd h\u01a1n.<\/p>\n\n\n\n<p>Nhi\u1ec1u ch\u00fa \u00fd h\u01a1n = Nhi\u1ec1u chia s\u1ebb h\u01a1n.<\/p>\n\n\n\n<p>V\u00e0 b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng l\u00e0m cho b\u00e0i \u0111\u0103ng c\u1ee7a m\u00ecnh&nbsp;c\u00f3 \u1ea3nh&#8230;<\/p>\n\n\n\n<p>&#8230;v\u1edbi ch\u1ec9 18 gi\u00e2y l\u00e0m vi\u1ec7c th\u00f4i.<\/p>\n\n\n\n<p>L\u00e0m nh\u01b0 th\u1ebf n\u00e0o? WordPress c\u00f3 t\u00ednh n\u0103ng &#8220;Featured Image&#8221;.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/wordpress-featured-image.png\"><img loading=\"lazy\" decoding=\"async\" width=\"466\" height=\"354\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/wordpress-featured-image.png\" alt=\"thi\u1ebft l\u1eadp \u1ea3nh \u0111\u1ea1i di\u1ec7n\" class=\"wp-image-4625\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/wordpress-featured-image.png 466w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/wordpress-featured-image-300x228.png 300w\" sizes=\"(max-width: 466px) 100vw, 466px\" \/><\/a><\/figure><\/div>\n\n\n<p>\u0110\u01a1n gi\u1ea3n l\u00e0 b\u1ea1n click v\u00e0o &#8220;set featured image&#8221;:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/set-featured-image.png\"><img loading=\"lazy\" decoding=\"async\" width=\"529\" height=\"285\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/set-featured-image.png\" alt=\"ch\u1ecdn \u1ea3nh \u0111\u1ea1i di\u1ec7n\" class=\"wp-image-4626\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/set-featured-image.png 529w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/set-featured-image-300x162.png 300w\" sizes=\"(max-width: 529px) 100vw, 529px\" \/><\/a><\/figure><\/div>\n\n\n<p>V\u00e0 ch\u1ecdn \u1ea3nh thu h\u00fat s\u1ef1 ch\u00fa \u00fd (<em>attention-grabbing<\/em>) t\u1eeb b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/choose-an-image-wordpress.png\"><img loading=\"lazy\" decoding=\"async\" width=\"554\" height=\"352\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/choose-an-image-wordpress.png\" alt=\"ch\u1ecdn \u1ea3nh thu h\u00fat s\u1ef1 ch\u00fa \u00fd\" class=\"wp-image-4627\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/choose-an-image-wordpress.png 554w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/choose-an-image-wordpress-300x191.png 300w\" sizes=\"(max-width: 554px) 100vw, 554px\" \/><\/a><\/figure><\/div>\n\n\n<p>Khi ai \u0111\u00f3 chia s\u1ebb b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, \u1ea3nh c\u1ee7a b\u1ea1n s\u1ebd t\u1ef1 \u0111\u1ed9ng xu\u1ea5t hi\u1ec7n:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/facebook-post.png\"><img loading=\"lazy\" decoding=\"async\" width=\"623\" height=\"385\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/facebook-post.png\" alt=\"\u1ea3nh \u0111\u1ea1i di\u1ec7n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i\" class=\"wp-image-4629\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/facebook-post.png 623w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/facebook-post-300x185.png 300w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><\/a><\/figure><\/div>\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_Co_infographic\"><\/span>12. C\u00f3 infographic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/kiencang.net\/tai-sao-noi-dung-lan-toa\/\">D\u1eef li\u1ec7u t\u1eeb BuzzSumo<\/a> cho th\u1ea5y infographic c\u00f3 l\u01b0\u1ee3t&nbsp;chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i nhi\u1ec1u h\u01a1n 2,3 l\u1ea7n so v\u1edbi b\u00e0i vi\u1ebft d\u1ea1ng l\u00e0m nh\u01b0 th\u1ebf n\u00e0o (<em>how-to posts<\/em>).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/infographics-social-shares.png\"><img loading=\"lazy\" decoding=\"async\" width=\"2467\" height=\"1175\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/infographics-social-shares.png\" alt=\"b\u00e0i vi\u1ebft d\u1ea1ng infographic c\u00f3 nhi\u1ec1u chia s\u1ebb h\u01a1n\" class=\"wp-image-4597\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/infographics-social-shares.png 2467w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/infographics-social-shares-300x143.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/infographics-social-shares-768x366.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/infographics-social-shares-1024x488.png 1024w\" sizes=\"(max-width: 2467px) 100vw, 2467px\" \/><\/a><\/figure><\/div>\n\n\n<p>Infographic \u0111\u00e3 ch\u1ebft?<\/p>\n\n\n\n<p>HA HA HA!<\/p>\n\n\n\n<p>Gi\u1ed1ng nh\u01b0 b\u1ea5t k\u1ef3 n\u1ed9i dung n\u00e0o &#8211; n\u1ebfu b\u1ea1n mu\u1ed1n infographic tr\u1edf th\u00e0nh viral &#8211;<strong> b\u1ea1n c\u1ea7n th\u1ef1c s\u1ef1 b\u1ecf c\u00f4ng<\/strong>.<\/p>\n\n\n\n<p><strong>N\u00f3i c\u00e1ch kh\u00e1c:<\/strong><\/p>\n\n\n\n<p>Bi\u1ebfn m\u1ed9t b\u00e0i vi\u1ebft kh\u00f4ng ho\u00e0n ch\u1ec9nh ki\u1ec3u nh\u01b0 &#8220;5 m\u1eb9o cho marketing tr\u00ean Twitter&#8221; sang d\u1ea1ng infographic s\u1ebd kh\u00f4ng c\u00f3 ph\u00e9p k\u1ef3 di\u1ec7u n\u00e0o bi\u1ebfn n\u00f3 th\u00e0nh k\u1ebb chi\u1ebfn th\u1eafng c\u1ea3.<\/p>\n\n\n\n<p>Nh\u01b0ng n\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t ch\u1ee7 \u0111\u1ec1 c\u00f3 t\u00ednh \u0111\u1ed3 h\u1ecda cao (<em>hight-visual topic<\/em>), infographic c\u00f3 th\u1ec3 \u0111\u1ea9y n\u00f3 l\u00ean m\u1ed9t \u0111\u1eb3ng c\u1ea5p m\u1edbi.<\/p>\n\n\n\n<p>Tr\u00ean th\u1ef1c t\u1ebf, c\u00f3 hai infographic t\u00f4i t\u1ea1o&nbsp;ra trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y&#8230;<\/p>\n\n\n\n<p>&#8230;t\u00f4i s\u1ebd cho b\u1ea1n xem&nbsp;d\u1eef li\u1ec7u ch\u1ee9ng t\u1ecf ch\u00fang&nbsp;hi\u1ec7u qu\u1ea3 nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n<p><strong>Infographic #1: On-Page SEO: C\u1ea5u tr\u00fac ho\u00e0n h\u1ea3o t\u1ed1i \u01b0u cho trang<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/backlinko-on-page-seo-infographic.png\"><img loading=\"lazy\" decoding=\"async\" width=\"478\" height=\"654\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/backlinko-on-page-seo-infographic.png\" alt=\"Infographic l\u00e0 m\u1ed9t trang c\u00e1c d\u1ea1ng n\u1ed9i dung r\u1ea5t thu h\u00fat\" class=\"wp-image-4631\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/backlinko-on-page-seo-infographic.png 478w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/backlinko-on-page-seo-infographic-219x300.png 219w\" sizes=\"(max-width: 478px) 100vw, 478px\" \/><\/a><\/figure><\/div>\n\n\n<p>(4746 l\u01b0\u1ee3t chia s\u1ebb &amp; c\u00f3 348 t\u00ean mi\u1ec1n li\u00ean k\u1ebft t\u1edbi)<\/p>\n\n\n\n<p><strong>Infographic #2: 200 y\u1ebfu t\u1ed1 th\u0103ng h\u1ea1ng c\u1ee7a Google (phi\u00ean b\u1ea3n Infographic)<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/google-ranking-factor-infographic.png\"><img loading=\"lazy\" decoding=\"async\" width=\"501\" height=\"678\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/google-ranking-factor-infographic.png\" alt=\"M\u1ed9t infographic ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c\" class=\"wp-image-4632\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/google-ranking-factor-infographic.png 501w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/google-ranking-factor-infographic-222x300.png 222w\" sizes=\"(max-width: 501px) 100vw, 501px\" \/><\/a><\/figure><\/div>\n\n\n<p>(5765 l\u01b0\u1ee3t chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i &amp; 189 t\u00ean mi\u1ec1n tr\u1ecf \u0111\u1ebfn)<\/p>\n\n\n\n<p>V\u1eady \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 g\u00ec?<\/p>\n\n\n\n<p>Infographic V\u1eaaN hi\u1ec7u qu\u1ea3. Nh\u01b0ng \u0111\u1ec3 n\u00f3 \u0111\u01b0\u1ee3c viral, b\u1ea1n c\u1ea7n t\u1ea1o ra th\u1ee9 g\u00ec \u0111\u00f3 th\u1eadt tuy\u1ec7t v\u1eddi (<em>l\u1eddi ng\u01b0\u1eddi d\u1ecbch: \u1ed1i z\u1eddi &#8211; c\u00e1i g\u00ec tuy\u1ec7t v\u1eddi ch\u1ea3 d\u1ec5 viral h\u01a1n nh\u1ec9!<\/em>)<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"13_De_cac_nut_chia_se_o_tren_man_hinh_dau_tien_Above_the_Fold\"><\/span>13. \u0110\u1ec3 c\u00e1c n\u00fat chia s\u1ebb \u1edf tr\u00ean m\u00e0n h\u00ecnh \u0111\u1ea7u ti\u00ean (Above the Fold)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Google ch\u1ec9 ra r\u1eb1ng, c\u00e1c th\u00e0nh ph\u1ea7n n\u1eb1m tr\u00ean m\u00e0n h\u00ecnh \u0111\u1ea7u ti\u00ean <a href=\"https:\/\/think.storage.googleapis.com\/docs\/the-importance-of-being-seen_study.pdf\">\u0111\u01b0\u1ee3c th\u1ea5y nhi\u1ec1u h\u01a1n 58%<\/a> so v\u1edbi vi\u1ec7c b\u1ecb \u0111\u1ea9y xu\u1ed1ng d\u01b0\u1edbi.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/visibility-above-the-fold.png\"><img loading=\"lazy\" decoding=\"async\" width=\"2467\" height=\"1175\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/visibility-above-the-fold.png\" alt=\"n\u1ed9i dung \u1edf m\u00e0n h\u00ecnh \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c th\u1ea5y nhi\u1ec1u h\u01a1n 58%\" class=\"wp-image-4633\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/visibility-above-the-fold.png 2467w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/visibility-above-the-fold-300x143.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/visibility-above-the-fold-768x366.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/visibility-above-the-fold-1024x488.png 1024w\" sizes=\"(max-width: 2467px) 100vw, 2467px\" \/><\/a><\/figure><\/div>\n\n\n<p>C\u00f3 m\u1ed9t tr\u00f2 ch\u01a1i m\u00e0 t\u00f4i th\u1ea5y nhi\u1ec1u blogger ch\u01a1i v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc c\u1ee7a h\u1ecd&#8230;<\/p>\n\n\n\n<p>\u0110\u00f3 l\u00e0: &#8220;T\u00ecm n\u00fat chia s\u1ebb&#8221;.<\/p>\n\n\n\n<p>V\u00e0 n\u00f3 GI\u1ebeT CH\u1ebeT kh\u1ea3 n\u0103ng t\u1ea1o ra chia s\u1ebb.<\/p>\n\n\n\n<p>T\u00f4i th\u00ec sao?<\/p>\n\n\n\n<p>T\u00f4i \u0111\u01b0a n\u00fat chia s\u1ebb n\u01a1i b\u1ea1n kh\u00f4ng th\u1ec3 b\u1ecf l\u1ee1 n\u00f3 \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p>Kh\u00f4ng ch\u1ec9 hi\u1ec3n th\u1ecb n\u1ed5i b\u1eadt (<em>prominently<\/em>) tr\u00ean m\u00e0n h\u00ecnh \u0111\u1ea7u ti\u00ean:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/backlinko-social-share-buttons.png\"><img loading=\"lazy\" decoding=\"async\" width=\"725\" height=\"440\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/backlinko-social-share-buttons.png\" alt=\"n\u00fat chia s\u1ebb hi\u1ec3n th\u1ecb \u1edf m\u00e0n h\u00ecnh \u0111\u1ea7u ti\u00ean\" class=\"wp-image-4634\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/backlinko-social-share-buttons.png 725w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/backlinko-social-share-buttons-300x182.png 300w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/><\/a><\/figure><\/div>\n\n\n<p>N\u00fat chia s\u1ebb c\u00f2n b\u00e1m theo b\u1ea1n khi b\u1ea1n cu\u1ed9n trang xu\u1ed1ng:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/scrolling-social-share-bar1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"635\" height=\"366\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/scrolling-social-share-bar1.png\" alt=\"v\u1eabn ti\u1ebfp t\u1ee5c b\u00e1m theo khi b\u1ea1n cu\u1ed9n chu\u1ed9t xu\u1ed1ng\" class=\"wp-image-4635\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/scrolling-social-share-bar1.png 635w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/scrolling-social-share-bar1-300x173.png 300w\" sizes=\"(max-width: 635px) 100vw, 635px\" \/><\/a><\/figure><\/div>\n\n\n<p>\u0110\u00e2y l\u00e0 \u0111i\u1ec1u c\u1ea7n r\u00fat ra:<\/p>\n\n\n\n<p>N\u1ebfu ai \u0111\u00f3 c\u1ea7n h\u01a1n n\u1eeda gi\u00e2y \u0111\u1ec3 t\u00ecm th\u1ea5y n\u00fat chia s\u1ebb, h\u00e3y \u0111\u1ec3 n\u00f3 \u1edf ch\u1ed7 n\u1ed5i b\u1eadt h\u01a1n \u0111i.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"14_Tao_ra_cam_xuc\"><\/span>14. T\u1ea1o ra c\u1ea3m x\u00fac<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u1ed9t nghi\u00ean c\u1ee9u xu\u1ea5t b\u1ea3n tr\u00ean <a href=\"https:\/\/journals.ama.org\/doi\/abs\/10.1509\/jmr.10.0353\" target=\"_blank\" rel=\"noreferrer noopener\">t\u1ea1p ch\u00ed Marketing Reserch<\/a> cho th\u1ea5y n\u1ed9i dung t\u1ea1o ra c\u00e1c c\u1ea3m x\u00fac nh\u01b0 <em>awe<\/em> (t\u1eeb kh\u00f3 d\u1ecbch n\u00ean m\u00ecnh \u0111\u1ec3 nguy\u00ean), b\u1ea5t ng\u1edd &#8211; <em>surprise<\/em> ho\u1eb7c gi\u1eadn d\u1eef &#8211; <em>anger<\/em> t\u1ea1o ra h\u01a1n 28% kh\u1ea3 n\u0103ng viral.<\/p>\n\n\n\n<p>(<em>L\u1eddi ng\u01b0\u1eddi d\u1ecbch: theo t\u1eeb \u0111i\u1ec3n Cambridge, awe ch\u1ec9 \u0111\u1ebfn c\u1ea3m x\u00fac t\u00f4n tr\u1ecdng l\u1edbn m\u00e0 \u0111\u00f4i khi l\u00e0 s\u1ef1 pha tr\u1ed9n gi\u1eefa s\u1ee3 h\u00e3i ho\u1eb7c b\u1ea5t ng\u1edd. C\u1ea3nh n\u00fai non h\u00f9ng v\u0129, \u0111\u1eb9p d\u01b0\u1edbi \u00e1nh m\u1eb7t tr\u1eddi s\u1eafp t\u1eaft c\u00f3 th\u1ec3 cho b\u1ea1n c\u1ea3m gi\u00e1c awe<\/em>)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/emotional-content-viral.png\"><img loading=\"lazy\" decoding=\"async\" width=\"2467\" height=\"1175\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/emotional-content-viral.png\" alt=\"n\u1ed9i dung t\u1ea1o ra c\u1ea3m x\u00fac\" class=\"wp-image-4636\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/emotional-content-viral.png 2467w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/emotional-content-viral-300x143.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/emotional-content-viral-768x366.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/emotional-content-viral-1024x488.png 1024w\" sizes=\"(max-width: 2467px) 100vw, 2467px\" \/><\/a><\/figure><\/div>\n\n\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n n\u1ed9i dung \u0111\u01b0\u1ee3c viral, \u0111\u00e2y l\u00e0 \u0111i\u1ec1u b\u1ea1n c\u1ea7n ghi nh\u1edb:<\/p>\n\n\n\n<p><strong>&#8220;Chia s\u1ebb n\u1ed9i dung c\u00f3 c\u1ea3m x\u00fac&#8221;<\/strong><\/p>\n\n\n\n<p>N\u00f3i c\u00e1ch kh\u00e1c, c\u00e0ng nhi\u1ec1u c\u1ea3m x\u00fac b\u1ea1n khu\u1ea5y \u0111\u1ed9ng ai \u0111\u00f3, b\u1ea1n c\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c h\u1ecd chia s\u1ebb.<\/p>\n\n\n\n<p>V\u00e0 ti\u1ebfn s\u0129 Berger ph\u00e1t hi\u1ec7n ra 3 c\u1ea3m x\u00fac \u0111\u1eb7c bi\u1ec7t sau &#8211; awe, b\u1ea5t ng\u1edd v\u00e0 gi\u1eadn d\u1eef &#8211; k\u00edch th\u00edch chia s\u1ebb nhi\u1ec1u nh\u1ea5t.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u1ec1 b\u00e0i vi\u1ebft nh\u1ea5n v\u00e0o c\u1ea3 ba c\u1ea3m x\u00fac n\u00e0y:<\/p>\n\n\n\n<p><strong>200 y\u1ebfu t\u1ed1 th\u0103ng h\u1ea1ng c\u1ee7a Google: Danh s\u00e1ch \u0111\u1ea7y \u0111\u1ee7:<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/google-ranking-factor-blog-post.png\"><img loading=\"lazy\" decoding=\"async\" width=\"634\" height=\"432\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/google-ranking-factor-blog-post.png\" alt=\"200 y\u1ebfu t\u1ed1 th\u0103ng h\u1ea1ng c\u1ee7a Google\" class=\"wp-image-4637\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/google-ranking-factor-blog-post.png 634w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/google-ranking-factor-blog-post-300x204.png 300w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/><\/a><\/figure><\/div>\n\n\n<p>B\u1edfi v\u00ec b\u00e0i \u0111\u0103ng l\u00e0m khu\u1ea5y \u0111\u1ed9ng c\u1ea3m x\u00fac c\u1ee7a m\u1ecdi ng\u01b0\u1eddi, n\u00f3 t\u1ea1o ra \u0111\u1ebfn 12,347 l\u01b0\u1ee3t chia s\u1ebb v\u00e0 935 t\u00ean mi\u1ec1n tr\u1ecf v\u1ec1.<\/p>\n\n\n\n<p>C\u00f9ng \u0111\u00e0o s\u00e2u c\u00e1c c\u1ea3m x\u00fac t\u1eeb b\u00e0i \u0111\u0103ng n\u00e0y.<\/p>\n\n\n\n<p><strong>C\u1ea3m x\u00fac th\u1ee9&nbsp;#1: Awe<\/strong><\/p>\n\n\n\n<p>Nh\u01b0 t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf m\u1ee5c s\u1ed1 #10 trong danh s\u00e1ch n\u00e0y, n\u1ed9i dung d\u00e0i l\u00e0m m\u1ecdi ng\u01b0\u1eddi c\u00f3 c\u1ea3m gi\u00e1c &#8220;awe&#8221;.<\/p>\n\n\n\n<p>V\u00e0 h\u00e3y \u0111\u1ec3 \u00fd b\u00e0i vi\u1ebft v\u1eeba n\u00eau, n\u00f3 c\u00f3 \u0111\u1ebfn 5600 t\u1eeb, ch\u1eafc ch\u1eafn ph\u00f9 h\u1ee3p v\u1edbi ti\u00eau ch\u00ed d\u00e0i.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/wordpress-word-count-3.png\"><img loading=\"lazy\" decoding=\"async\" width=\"606\" height=\"693\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/wordpress-word-count-3.png\" alt=\"n\u1ed9i dung d\u00e0i\" class=\"wp-image-4671\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/wordpress-word-count-3.png 606w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/wordpress-word-count-3-262x300.png 262w\" sizes=\"(max-width: 606px) 100vw, 606px\" \/><\/a><\/figure><\/div>\n\n\n<p>Ngo\u00e0i ra, t\u00f4i kh\u00f4ng ch\u1ec9 li\u1ec7t k\u00ea c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng.<\/p>\n\n\n\n<p>T\u00f4i c\u00f2n th\u00eam v\u00e0o \u0111o\u1ea1n m\u00f4 t\u1ea3 ng\u1eafn g\u1ecdn&nbsp;cho m\u1ed7i y\u1ebfu t\u1ed1 trong danh s\u00e1ch.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/google-ranking-factors-items.png\"><img loading=\"lazy\" decoding=\"async\" width=\"744\" height=\"682\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/google-ranking-factors-items.png\" alt=\"m\u00f4 t\u1ea3 ng\u1eafn g\u1ecdn cho m\u1ed7i danh s\u00e1ch\" class=\"wp-image-4672\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/google-ranking-factors-items.png 744w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/google-ranking-factors-items-300x275.png 300w\" sizes=\"(max-width: 744px) 100vw, 744px\" \/><\/a><\/figure><\/div>\n\n\n<p>V\u1ec1 m\u1ee9c \u0111\u1ed9 chi ti\u1ebft \u0111i\u00ean r\u1ed3&nbsp;= n\u00f3 t\u1ea1o ra nhi\u1ec1u&nbsp;awe.<\/p>\n\n\n\n<p><strong>C\u1ea3m x\u00fac th\u1ee9 #2: B\u1ea5t ng\u1edd<\/strong><\/p>\n\n\n\n<p>S\u1ef1 th\u1eadt l\u00e0 khi ai \u0111\u00f3 ng\u1ed3i xu\u1ed1ng v\u00e0 li\u1ec7t k\u00ea&nbsp;200 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng \u0111\u00e3 l\u00e0m r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi b\u1ea5t ng\u1edd.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/blog-comment2-768x183.png\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"183\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/blog-comment2-768x183.png\" alt=\"c\u1ea3m x\u00fac b\u1ea5t ng\u1edd\" class=\"wp-image-4673\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/blog-comment2-768x183.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/blog-comment2-768x183-300x71.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/figure><\/div>\n\n\n<p>(T\u00f4i th\u1eadm ch\u00ed c\u00f2n b\u1ea5t ng\u1edd v\u1edbi ch\u00ednh b\u1ea3n th\u00e2n m\u00ecnh. B\u00e0i vi\u1ebft n\u00e0y m\u1ea5t NHI\u1ec0U TU\u1ea6N L\u1ec4 \u0111\u1ec3 t\u1ed5ng h\u1ee3p l\u1ea1i)<\/p>\n\n\n\n<p><strong>C\u1ea3m x\u00fac th\u1ee9 #3: Gi\u1eadn d\u1eef<\/strong><\/p>\n\n\n\n<p>T\u00f4i kh\u00f4ng c\u00f3 d\u1ef1 \u0111\u1ecbnh l\u00e0m b\u1ea5t k\u1ef3 ai kh\u00f3 ch\u1ecbu v\u1edbi b\u00e0i vi\u1ebft C\u00e1c y\u1ebfu t\u1ed1 X\u1ebfp h\u1ea1ng tr\u00ean Google c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>Nh\u01b0ng b\u1ea1n kh\u00f4ng bi\u1ebft ng\u01b0\u1eddi d\u00f9ng tr\u1ef1c tuy\u1ebfn c\u00f3 th\u1ec3 ph\u1ea3n \u1ee9ng th\u1ebf n\u00e0o&#8230;<\/p>\n\n\n\n<p>Th\u1eadm ch\u00ed t\u00f4i \u0111\u00e3 tuy\u00ean b\u1ed1 r\u00f5 r\u00e0ng (<em>clearly stated<\/em>) c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng v\u1eabn &#8220;g\u00e2y tranh c\u00e3i\/controversial&#8221; v\u00e0 &#8220;mang t\u00ednh suy \u0111o\u00e1n\/speculation&#8221;&#8230;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/blog-post-introduction1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"591\" height=\"521\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/blog-post-introduction1.png\" alt=\"c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng kh\u00f4ng ho\u00e0n to\u00e0n ch\u1eafc ch\u1eafn\" class=\"wp-image-4674\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/blog-post-introduction1.png 591w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/blog-post-introduction1-300x264.png 300w\" sizes=\"(max-width: 591px) 100vw, 591px\" \/><\/a><\/figure><\/div>\n\n\n<p>&#8230;m\u1ed9t s\u1ed1 ng\u01b0\u1eddi <em>v\u1eabn<\/em> kh\u00f4ng hi\u1ec3u \u0111i\u1ec1u \u0111\u00f3.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/angry-comment-768x192.png\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"192\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/angry-comment-768x192.png\" alt=\"c\u1ea3m x\u00fac gi\u1eadn d\u1eef\" class=\"wp-image-4675\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/angry-comment-768x192.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/angry-comment-768x192-300x75.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/figure><\/div>\n\n\n<p>Tr\u00ean th\u1ef1c t\u1ebf, nhi\u1ec1u ng\u01b0\u1eddi gi\u1eadn d\u1eef chia s\u1ebb b\u00e0i vi\u1ebft c\u1ee7a t\u00f4i ch\u1ec9 \u0111\u1ec3 n\u00f3i, &#8220;T\u00f4i gh\u00e9t b\u00e0i n\u00e0y!&#8221;.<\/p>\n\n\n\n<p>V\u00e0 &#8220;c\u00e1c chia s\u1ebb c\u0103m gh\u00e9t \u0111\u00f3&#8221; l\u00e0m t\u00f4i c\u00f3 nhi\u1ec1u traffic h\u01a1n \ud83d\ude42<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"15_De_cap_den_nguoi_co_anh_huong\"><\/span>15. \u0110\u1ec1 c\u1eadp \u0111\u1ebfn ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V\u00e2ng, b\u1ea1n l\u00fac n\u00e0o c\u0169ng ph\u1ea3i h\u01b0\u1edbng n\u1ed9i dung \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p>Nh\u01b0ng \u0111\u1eebng qu\u00ean li\u00ean k\u1ebft \u0111\u1ebfn ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng trong b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n (v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 h\u1ecd bi\u1ebft \u0111i\u1ec1u \u0111\u00f3 n\u1eefa). Nghi\u00ean c\u1ee9u c\u1ee7a tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Columbia ch\u1ec9 ra r\u1eb1ng, \u0111\u1ec3 n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c chia s\u1ebb, <a href=\"https:\/\/www.stat.berkeley.edu\/~aldous\/260-FMIE\/Papers\/watts.pdf\">ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng chia s\u1ebb n\u00f3 l\u00e0 y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng<\/a> (<em>critical<\/em>). B\u1edfi v\u00ec khi nh\u1eefng ng\u01b0\u1eddi n\u00e0y chia s\u1ebb n\u1ed9i dung c\u1ee7a b\u1ea1n l\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Twitter v\u00e0 YouTube&#8230;c\u01a1 h\u1ed9i \u0111\u1ec3 n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c viral s\u1ebd t\u0103ng cao l\u00ean.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 b\u00ed m\u1eadt \u0111\u1ec3 ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng chia s\u1ebb n\u1ed9i dung <em>c\u1ee7a b\u1ea1n<\/em> v\u1edbi ng\u01b0\u1eddi theo d\u00f5i h\u1ecd.<\/p>\n\n\n\n<p>L\u00e0m h\u1ecd c\u1ea3m th\u1ea5y tuy\u1ec7t v\u1eddi.<\/p>\n\n\n\n<p>C\u00f3 b\u1eb1ng ch\u1ee9ng n\u00e0o v\u1ec1 c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y s\u1ebd th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 kh\u00f4ng?<\/p>\n\n\n\n<p>Quay l\u1ea1i th\u1eddi \u0111i\u1ec3m khi t\u00f4i xu\u1ea5t b\u1ea3n case study ti\u1ebft l\u1ed9 c\u00e1ch Jimmy t\u1ea1o ra 36,282 ng\u01b0\u1eddi xem v\u00e0 1000 email theo d\u00f5i t\u1eeb m\u1ed9t b\u00e0i vi\u1ebft \u0111\u01a1n l\u1ebb.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/content-strategy-case-study.png\"><img loading=\"lazy\" decoding=\"async\" width=\"513\" height=\"346\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/content-strategy-case-study.png\" alt=\"chia s\u1ebb v\u1ec1 case study t\u1ea1o ra nhi\u1ec1u ng\u01b0\u1eddi \u0111\u1ecdc v\u00e0 chia s\u1ebb\" class=\"wp-image-4646\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/content-strategy-case-study.png 513w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/content-strategy-case-study-300x202.png 300w\" sizes=\"(max-width: 513px) 100vw, 513px\" \/><\/a><\/figure><\/div>\n\n\n<p>Trong case study n\u00e0y t\u00f4i \u0111\u00e3 ch\u1ec9 ra m\u1ed9t trong c\u00e1c l\u00fd do ch\u00ednh khi\u1ebfn b\u00e0i \u0111\u0103ng c\u1ee7a Jimmy \u0111\u01b0\u1ee3c viral l\u00e0 v\u00ec anh \u1ea5y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng trong b\u00e0i vi\u1ebft.<\/p>\n\n\n\n<p>Nh\u01b0ng anh \u1ea5y kh\u00f4ng ch\u1ec9 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u00e0 coi nh\u01b0 l\u00e0 \u0111\u00e3 xong vi\u1ec7c. <strong>Anh \u1ea5y c\u00f2n ti\u1ebfp c\u1eadn \u0111\u1ec3 h\u1ecd bi\u1ebft n\u00f3 n\u1eefa.<\/strong><\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n hi\u1ebfu k\u1ef3, \u0111\u00e2y l\u00e0 email Jimmy g\u1eedi cho nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 h\u1ecd bi\u1ebft m\u00ecnh \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn trong b\u00e0i \u0111\u0103ng:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/heads-up-outreach-email.png\"><img loading=\"lazy\" decoding=\"async\" width=\"752\" height=\"379\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/heads-up-outreach-email.png\" alt=\"g\u1eedi th\u01b0 ti\u1ebfp c\u1eadn\" class=\"wp-image-4647\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/heads-up-outreach-email.png 752w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/heads-up-outreach-email-300x151.png 300w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><\/a><\/figure><\/div>\n\n\n<p>V\u00e0 \u0111\u00e2y l\u00e0 v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t trong c\u00e1c ph\u1ea3n h\u1ed3i nh\u1eadn \u0111\u01b0\u1ee3c:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/outreach-email-response.png\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"121\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/outreach-email-response.png\" alt=\"ph\u1ea3n h\u1ed3i nh\u1eadn \u0111\u01b0\u1ee3c\" class=\"wp-image-4648\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/outreach-email-response.png 620w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/outreach-email-response-300x59.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/figure><\/div>\n\n\n<p>Kh\u00e1 l\u00e0 tuy\u1ec7t ph\u1ea3i kh\u00f4ng?<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"16_Dang_bai_viet_trong_khoang_tu_8_gio_sang_den_12h_trua\"><\/span>16. \u0110\u0103ng b\u00e0i vi\u1ebft trong kho\u1ea3ng t\u1eeb 8 gi\u1edd s\u00e1ng \u0111\u1ebfn 12h&nbsp;tr\u01b0a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Shareaholic ph\u00e1t hi\u1ec7n ra r\u1eb1ng 27% t\u1ea5t c\u1ea3 c\u00e1c l\u01b0\u1ee3t chia s\u1ebb x\u1ea3y ra t\u1eeb <a href=\"https:\/\/www.socialfresh.com\/best-time-of-day-to-blog\/\">8h s\u00e1ng \u0111\u1ebfn 12h tr\u01b0a<\/a> (16,7% th\u1eddi gian c\u1ee7a c\u1ea3 ng\u00e0y chi\u1ebfm \u0111\u1ebfn 27% chia s\u1ebb).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/social-media-shares-time.png\"><img loading=\"lazy\" decoding=\"async\" width=\"582\" height=\"282\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/social-media-shares-time.png\" alt=\"khung th\u1eddi gian nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u l\u01b0\u1ee3t chia s\u1ebb nh\u1ea5t\" class=\"wp-image-4645\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/social-media-shares-time.png 582w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/social-media-shares-time-300x145.png 300w\" sizes=\"(max-width: 582px) 100vw, 582px\" \/><\/a><\/figure><\/div>\n\n\n<p>T\u00f4i th\u1ea5y r\u1eb1ng kho\u1ea3ng th\u1eddi gian t\u1eeb 8h s\u00e1ng \u0111\u1ebfn 12h tr\u01b0a&nbsp;l\u00e0 th\u1eddi \u0111i\u1ec3m ng\u1ecdt ng\u00e0o \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u01b0\u1ee3ng chia s\u1ebb t\u1eeb b\u00e0i \u0111\u0103ng m\u1edbi tr\u00ean blog.<\/p>\n\n\n\n<p>C\u00f3 m\u1ed9t l\u00fd do \u0111\u01a1n gi\u1ea3n t\u1ea1i sao th\u1eddi gian n\u00e0y l\u1ea1i ho\u1ea1t \u0111\u1ed9ng t\u1ed1t:<\/p>\n\n\n\n<p>8h s\u00e1ng &#8211; 12h tr\u01b0a&nbsp;l\u00e0 kho\u1ea3ng th\u1eddi gian m\u00e0 <em>c\u1ea3 th\u1ebf gi\u1edbi \u0111\u1ec1u th\u1ee9c<\/em>.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, b\u00e2y gi\u1edd l\u00e0 11h s\u00e1ng \u1edf ph\u00eda \u0110\u00f4ng Hoa K\u1ef3, n\u00f3 t\u01b0\u01a1ng \u1ee9ng v\u1edbi:<\/p>\n\n\n\n<p><em>Gi\u1edd Th\u00e1i B\u00ecnh D\u01b0\u01a1ng (Hoa K\u1ef3)<\/em>: 8h s\u00e1ng<\/p>\n\n\n\n<p><em>Trung T\u00e2y (Hoa K\u1ef3)<\/em>: 10h s\u00e1ng<\/p>\n\n\n\n<p><em>Ch\u00e2u \u00c2u \/ Ch\u00e2u Phi<\/em>: 5h chi\u1ec1u<\/p>\n\n\n\n<p><em>Ch\u00e2u \u00c1<\/em>: 11h t\u1ed1i<\/p>\n\n\n\n<p>B\u1edfi v\u00ec t\u00f4i c\u00f3 ng\u01b0\u1eddi \u0111\u1ecdc kh\u1eafp th\u1ebf gi\u1edbi, t\u00f4i c\u00f3 xu h\u01b0\u1edbng&nbsp;xu\u1ea5t b\u1ea3n b\u00e0i \u0111\u0103ng v\u00e0o l\u00fac 8h s\u00e1ng.<\/p>\n\n\n\n<p>V\u1edbi c\u00e1ch n\u00e0y, ai c\u0169ng c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ecdc n\u00f3.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"17_Su_dung_Hastags\"><\/span>17. S\u1eed d\u1ee5ng Hastags<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dan Zarrella ph\u00e2n t\u00edch 1,2 tri\u1ec7u tweets v\u00e0 ph\u00e1t hi\u1ec7n ra r\u1eb1ng hashtag &#8211; ch\u1ee9a trong tweets <a href=\"https:\/\/www.adweek.com\/socialtimes\/more-retweets-quotes-hashtags\/492078\">th\u00fac \u0111\u1ea9y l\u01b0\u1ee3ng retweets l\u00ean 55%<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/hashtags-retweets.png\"><img loading=\"lazy\" decoding=\"async\" width=\"582\" height=\"282\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/hashtags-retweets.png\" alt=\"hastags l\u00e0m th\u00fac \u0111\u1ea9y l\u01b0\u01a1ng retweet\" class=\"wp-image-4642\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/hashtags-retweets.png 582w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/hashtags-retweets-300x145.png 300w\" sizes=\"(max-width: 582px) 100vw, 582px\" \/><\/a><\/figure><\/div>\n\n\n<p>Kh\u00f4ng c\u00f3 nhi\u1ec1u \u0111i\u1ec1u t\u00f4i c\u00f3 th\u1ec3 b\u1ed5 sung \u1edf ph\u1ea7n n\u00e0y.<\/p>\n\n\n\n<p>Khi b\u1ea1n t\u00ecm ra c\u00e1ch \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 t\u0103ng l\u01b0\u1ee3ng retweet l\u00ean 55%, b\u1ea1n ph\u1ea3i th\u1ef1c hi\u1ec7n n\u00f3 b\u1ea5t k\u1ef3 l\u00fac n\u00e0o c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p>V\u00e0 th\u00eam hastags v\u00e0o tweets kh\u00f4ng th\u1ec3 \u0111\u01a1n gi\u1ea3n h\u01a1n \u0111\u01b0\u1ee3c n\u1eefa.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng Yoast SEO plugin, \u0111\u01a1n gi\u1ea3n ch\u1ec9 c\u1ea7n click v\u00e0o tab &#8220;share&#8221;&#8230;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/yoast-seo-plugin.png\"><img loading=\"lazy\" decoding=\"async\" width=\"591\" height=\"185\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/yoast-seo-plugin.png\" alt=\"Yoast SEO hashtag\" class=\"wp-image-4643\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/yoast-seo-plugin.png 591w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/yoast-seo-plugin-300x94.png 300w\" sizes=\"(max-width: 591px) 100vw, 591px\" \/><\/a><\/figure><\/div>\n\n\n<p>&#8230;v\u00e0 th\u00eam m\u1ed9t ho\u1eb7c hai hastag v\u00e0o tr\u01b0\u1eddng&nbsp;&#8220;M\u00f4 t\u1ea3 d\u00e0nh cho Twitter&#8221;.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/yoast-social-768x202.png\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"202\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/yoast-social-768x202.png\" alt=\"th\u00eam m\u00f4 t\u1ea3 hastag\" class=\"wp-image-4644\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/yoast-social-768x202.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/yoast-social-768x202-300x79.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/figure><\/div>\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"18_Su_dung_cac_doan_de_doc_luot\"><\/span>18. S\u1eed d\u1ee5ng c\u00e1c \u0111o\u1ea1n d\u1ec5 \u0111\u1ecdc l\u01b0\u1edbt<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Gi\u1ed1ng nh\u01b0 c\u00e1c c\u00e2u ng\u1eafn, ti\u00eau \u0111\u1ec1 ph\u1ee5 (con) v\u00e0 d\u1ea1ng danh s\u00e1ch. Ti\u1ebfn s\u0129&nbsp;Jakob Nielson kh\u00e1m ph\u00e1 ra r\u1eb1ng c\u00e1c n\u1ed9i dung c\u00f3 kh\u1ea3 n\u0103ng &#8220;\u0111\u1ecdc l\u01b0\u1edbt&#8221; (<em>scannable<\/em>) tr\u00ean th\u1ebf gi\u1edbi tr\u1ef1c tuy\u1ebfn l\u00e0m&nbsp;<a href=\"https:\/\/kiencang.net\/cach-nguoi-dung-doc-tren-web\/\">t\u0103ng kh\u1ea3 n\u0103ng \u0111\u1ecdc l\u00ean 47%<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Scannable-Content-Readability.png\"><img loading=\"lazy\" decoding=\"async\" width=\"2467\" height=\"1175\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Scannable-Content-Readability.png\" alt=\"n\u1ed9i dung c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ecdc l\u01b0\u1edbt\" class=\"wp-image-4638\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Scannable-Content-Readability.png 2467w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Scannable-Content-Readability-300x143.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Scannable-Content-Readability-768x366.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Scannable-Content-Readability-1024x488.png 1024w\" sizes=\"(max-width: 2467px) 100vw, 2467px\" \/><\/a><\/figure><\/div>\n\n\n<p>T\u00f4i s\u1ebd th\u1eeba nh\u1eadn \u0111i\u1ec1u \u0111\u00f3. T\u00f4i l\u00e0 m\u1ed9t k\u1ebb c\u1ea7n c\u00f9 trong vi\u1ec7c t\u1ea1o n\u1ed9i dung R\u1ea4T d\u1ec5 \u0111\u1ecdc.<\/p>\n\n\n\n<p>B\u1edfi v\u00ec s\u1ef1 th\u1eadt l\u00e0:<\/p>\n\n\n\n<p>N\u1ebfu n\u1ed9i dung c\u1ee7a b\u1ea1n kh\u00f3 \u0111\u1ecdc, <strong>m\u1ecdi ng\u01b0\u1eddi s\u1ebd kh\u00f4ng \u0111\u1ecdc n\u00f3.<\/strong><\/p>\n\n\n\n<p>\u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao t\u00f4i ch\u1ec9 vi\u1ebft 1-2 c\u00e2u m\u1ed7i \u0111o\u1ea1n:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/single-sentence-paragraphs.png\"><img loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"328\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/single-sentence-paragraphs.png\" alt=\"vi\u1ebft nh\u1eefng c\u00e2u ng\u1eafn\" class=\"wp-image-4639\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/single-sentence-paragraphs.png 601w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/single-sentence-paragraphs-300x164.png 300w\" sizes=\"(max-width: 601px) 100vw, 601px\" \/><\/a><\/figure><\/div>\n\n\n<p>V\u00e0 r\u1ea5t nhi\u1ec1u ti\u00eau \u0111\u1ec1 ph\u1ee5:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/subheading.png\"><img loading=\"lazy\" decoding=\"async\" width=\"606\" height=\"325\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/subheading.png\" alt=\"vi\u1ebft nhi\u1ec1u ti\u00eau \u0111\u1ec1 ph\u1ee5\" class=\"wp-image-4640\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/subheading.png 606w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/subheading-300x161.png 300w\" sizes=\"(max-width: 606px) 100vw, 606px\" \/><\/a><\/figure><\/div>\n\n\n<p>V\u00e0 c\u1ea3 <a href=\"https:\/\/kiencang.net\/danh-sach-gach-dau-dong\/\">d\u1ea1ng danh s\u00e1ch<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/bulleted-list.png\"><img loading=\"lazy\" decoding=\"async\" width=\"585\" height=\"231\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/bulleted-list.png\" alt=\"b\u1ed5 sung d\u1ea1ng danh s\u00e1ch\" class=\"wp-image-4641\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/bulleted-list.png 585w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/bulleted-list-300x118.png 300w\" sizes=\"(max-width: 585px) 100vw, 585px\" \/><\/a><\/figure><\/div>\n\n\n<p>T\u00f4i khuy\u00ean b\u1ea1n c\u0169ng n\u00ean l\u00e0m \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1.<\/p>\n\n\n\n<p>B\u1edfi v\u00ec khi b\u1ea1n th\u00eam t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec1u tr\u00ean, n\u1ed9i dung c\u1ee7a b\u1ea1n s\u1ebd r\u1ea5t d\u1ec5 \u0111\u1ecdc (v\u00e0 l\u01b0\u1edbt).<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"19_Co_tinh_thuc_hanh_cao\"><\/span>19. C\u00f3 t\u00ednh th\u1ef1c h\u00e0nh cao<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ti\u1ebfn s\u0129&nbsp;Jonah Berger ph\u00e1t hi\u1ec7n ra r\u1eb1ng, c\u00e1c b\u00e0i vi\u1ebft c\u00f3 t\u00ednh th\u1ef1c h\u00e0nh cao (<em>highly-practical<\/em>) c\u00f3 kh\u1ea3 n\u0103ng nh\u1eadn \u0111\u01b0\u1ee3c <a href=\"http:\/\/jonahberger.com\/wp-content\/uploads\/2013\/02\/ViralityB.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">nhi\u1ec1u h\u01a1n 34% kh\u1ea3 n\u0103ng&nbsp;viral<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/practical-articles-viral.png\"><img loading=\"lazy\" decoding=\"async\" width=\"2467\" height=\"1175\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/practical-articles-viral.png\" alt=\"n\u1ed9i dung c\u00f3 t\u00ednh th\u1ef1c h\u00e0nh cao d\u1ec5 nh\u1eadn \u0111\u01b0\u1ee3c viral h\u01a1n\" class=\"wp-image-4650\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/practical-articles-viral.png 2467w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/practical-articles-viral-300x143.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/practical-articles-viral-768x366.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/practical-articles-viral-1024x488.png 1024w\" sizes=\"(max-width: 2467px) 100vw, 2467px\" \/><\/a><\/figure><\/div>\n\n\n<p>L\u00fac \u0111\u1ea7u \u0111i\u1ec1u n\u00e0y kh\u00f3 \u0111\u01b0\u1ee3c t\u00f4i ch\u1ea5p nh\u1eadn, nh\u01b0ng n\u00f3 l\u00e0 s\u1ef1 th\u1ef1c&#8230;<\/p>\n\n\n\n<p><strong>M\u1ecdi ng\u01b0\u1eddi kh\u00f4ng quan t\u00e2m b\u1ea1n ngh\u0129 \u0111i\u1ec1u g\u00ec.<\/strong><\/p>\n\n\n\n<p>Ch\u1eafc ch\u1eafn r\u1ed3i, n\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u1edbi h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi theo d\u00f5i, b\u1ea1n c\u00f3 th\u1ec3 tr\u1ed1n ch\u1ea1y v\u1edbi b\u00e0i blog ki\u1ec3u nh\u01b0: &#8220;H\u00e3y b\u1eaft \u0111\u1ea7u SEO Content Marketing t\u1eeb b\u00e2y gi\u1edd&#8221;.<\/p>\n\n\n\n<p>Nh\u01b0ng n\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i l\u1edbn?<\/p>\n\n\n\n<p>N\u1ed9i dung c\u1ee7a b\u1ea1n c\u1ea7n c\u00f3 t\u00ednh <strong>\u1ee9ng d\u1ee5ng&nbsp;r\u1ea5t cao <\/strong>(<em>insanely actionable<\/em>).<\/p>\n\n\n\n<p>T\u00f4i x\u00e2y d\u1ef1ng Backlinko t\u1eeb zero&nbsp;t\u1edbi 100 ng\u00e0n ng\u01b0\u1eddi xem \/ th\u00e1ng d\u1ef1a tr\u00ean c\u00e1c b\u00e0i \u0111\u0103ng blog c\u00f3 t\u00ednh th\u1ef1c h\u00e0nh r\u1ea5t cao.<\/p>\n\n\n\n<p>N\u1ed9i dung c\u1ee7a t\u00f4i c\u00f3 t\u00ednh &#8220;c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ngay&#8221;.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/blog-comment1-768x173.png\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"173\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/blog-comment1-768x173.png\" alt=\"c\u00f3 t\u00ednh th\u1ef1c h\u00e0nh cao 1\" class=\"wp-image-4651\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/blog-comment1-768x173.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/blog-comment1-768x173-300x68.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/blog-comment-2-768x152.png\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"152\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/blog-comment-2-768x152.png\" alt=\"c\u00f3 t\u00ednh th\u1ef1c h\u00e0nh cao 2\" class=\"wp-image-4652\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/blog-comment-2-768x152.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/blog-comment-2-768x152-300x59.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/blog-comment-3-768x174.png\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"174\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/blog-comment-3-768x174.png\" alt=\"c\u00f3 t\u00ednh th\u1ef1c h\u00e0nh cao 3\" class=\"wp-image-4653\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/blog-comment-3-768x174.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/blog-comment-3-768x174-300x68.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/figure><\/div>\n\n\n<p><strong>\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0:<\/strong><\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n b\u00e0i \u0111\u0103ng c\u1ee7a m\u00ecnh viral&nbsp;h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u00f3 c\u00f3 t\u00ednh th\u1ef1c h\u00e0nh cao.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"20_Cac_the_dung_trong_SEO_Quang_cao_Adwords\"><\/span>20. C\u00e1c th\u1ebb d\u00f9ng trong SEO = Qu\u1ea3ng c\u00e1o Adwords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o Adwords \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u01b0\u1ee3ng clicks. H\u00e3y d\u1ef1a v\u00e0o ti\u00eau \u0111\u1ec1 SEO v\u00e0 th\u1ebb m\u00f4 t\u1ea3 (<em>description tags<\/em>) tr\u00ean qu\u1ea3ng c\u00e1o Adwords \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb m\u00e1y t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>Khi n\u1ed9i dung c\u1ee7a b\u1ea1n hi\u1ec7n ra tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm ho\u1eb7c m\u1ea1ng x\u00e3 h\u1ed9i, c\u00f3 hai kh\u1ea3 n\u0103ng c\u00f3 th\u1ec3 x\u1ea3y ra:<\/p>\n\n\n\n<p><strong>Th\u1ee9 #1<\/strong>: M\u1ecdi ng\u01b0\u1eddi click v\u00e0o k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n<\/p>\n\n\n\n<p><strong>Th\u1ee9 #2<\/strong>: M\u1ecdi ng\u01b0\u1eddi click v\u00e0o \u0111i\u1ec1u g\u00ec \u0111\u00f3 kh\u00e1c<\/p>\n\n\n\n<p>\u0110\u1ec3 n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c lan t\u1ecfa, b\u1ea1n c\u1ea7n t\u1ed1i \u0111a h\u00f3a l\u01b0\u1ee3ng click v\u00e0o b\u00e0i \u0111\u0103ng.<\/p>\n\n\n\n<p>V\u00e0 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 th\u1ebf n\u00e0o?<\/p>\n\n\n\n<p>B\u1ea1n c\u1ea7n c\u00f3 th\u1ebb ti\u00eau \u0111\u1ec1 v\u00e0 <a href=\"https:\/\/kiencang.net\/the-meta-description\/\">th\u1ebb m\u00f4 t\u1ea3<\/a> thuy\u1ebft ph\u1ee5c (<em>compelling<\/em>).<\/p>\n\n\n\n<p>Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c c\u1ea7n th\u00eam c\u00e1i g\u00ec v\u00e0o th\u1ebb ti\u00eau \u0111\u1ec1 v\u00e0 m\u00f4 t\u1ea3?<\/p>\n\n\n\n<p>D\u1ec5 th\u00f4i: <strong>\u0111\u01a1n gi\u1ea3n l\u00e0 xem c\u00e1ch ng\u01b0\u1eddi kh\u00e1c s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o Adwords.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/google-adwords-ads.png\"><img loading=\"lazy\" decoding=\"async\" width=\"377\" height=\"789\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/google-adwords-ads.png\" alt=\"H\u1ecdc h\u1ecfi t\u1eeb qu\u1ea3ng c\u00e1o c\u1ee7a ng\u01b0\u1eddi kh\u00e1c\" class=\"wp-image-4654\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/google-adwords-ads.png 377w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/google-adwords-ads-143x300.png 143w\" sizes=\"(max-width: 377px) 100vw, 377px\" \/><\/a><\/figure><\/div>\n\n\n<p>N\u00ean nh\u1edb r\u1eb1ng t\u1ec9 l\u1ec7 click (<em>click through rate<\/em>) t\u1ea1o ra \u0111\u1ebfn 70% \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng (<em>Quality Score<\/em>) c\u1ee7a Google Adwords.<\/p>\n\n\n\n<p>(N\u00f3i c\u00e1ch kh\u00e1c: CTR c\u00e0ng cao, \u0110i\u1ec3m Ch\u1ea5t L\u01b0\u1ee3ng c\u00e0ng cao)<\/p>\n\n\n\n<p>V\u00ec v\u1eady b\u1ea1n c\u00f3 th\u1ec3 tin l\u00e0 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u00e3 <strong>l\u00e0m vi\u1ec7c r\u1ea5t v\u1ea5t v\u1ea3&nbsp;<\/strong>(<em>work their tails off<\/em>)&nbsp;\u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a CTR c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>V\u00e0 khi b\u1ea1n s\u1eed d\u1ee5ng c\u00e1c \u0111o\u1ea1n th\u00f4ng tin l\u1ea5y t\u1eeb \u0111\u1ea5y&nbsp;\u0111\u1ec3 \u0111\u01b0a v\u00e0o c\u00e1c th\u1ebb meta, b\u1ea1n \u0111\u00e3 c\u00f3 s\u1eb5n k\u1ebft qu\u1ea3 m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi \u01b0a th\u00edch click v\u00e0o (<em>l\u1eddi ng\u01b0\u1eddi d\u1ecbch: ki\u1ec3u \u0103n s\u1eb5n \u0111\u1ea5y \u1ea1, h\u1ecd \u0111\u00e3 t\u1ed1i \u01b0u, gi\u1edd b\u1ea1n ch\u1ec9 b\u1eaft ch\u01b0\u1edbc &#8211; n\u00ean nh\u01b0 th\u1ebf ch\u1ee9 \u0111\u1eebng sao ch\u00e9p ho\u00e0n to\u00e0n<\/em>).<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, gi\u1ea3 \u0111\u1ecbnh b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n l\u00e0 v\u1ec1 &#8220;app marketing&#8221;.<\/p>\n\n\n\n<p>B\u1ea1n \u0111\u01a1n gi\u1ea3n l\u00e0 t\u00ecm tr\u00ean Google t\u1eeb kh\u00f3a &#8220;app marketing&#8221;:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/google-homepage-search.png\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"285\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/google-homepage-search.png\" alt=\"t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a tr\u00ean Google\" class=\"wp-image-4656\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/google-homepage-search.png 735w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/google-homepage-search-300x116.png 300w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/a><\/figure><\/div>\n\n\n<p>V\u00e0 s\u1eed d\u1ee5ng c\u00e1c t\u1eeb v\u00e0 c\u1ee5m t\u1eeb \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u00ean qu\u1ea3ng c\u00e1o Adwords&#8230;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/google-adwords-ads-2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"374\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/google-adwords-ads-2.png\" alt=\"c\u1ee5m t\u1eeb hi\u1ec3n th\u1ecb tr\u00ean qu\u1ea3ng c\u00e1o\" class=\"wp-image-4657\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/google-adwords-ads-2.png 602w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/google-adwords-ads-2-300x186.png 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/a><\/figure><\/div>\n\n\n<p>&#8230;trong th\u1ebb ti\u00eau \u0111\u1ec1 v\u00e0 th\u1ebb m\u00f4 t\u1ea3.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/title-and-description-tags-768x131.png\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"131\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/title-and-description-tags-768x131.png\" alt=\"\u0111\u01b0a n\u1ed9i dung qu\u1ea3ng c\u00e1o v\u00e0o th\u1ebb ti\u00eau \u0111\u1ec1 &amp; th\u1ebb m\u00f4 t\u1ea3\" class=\"wp-image-4658\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/title-and-description-tags-768x131.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/title-and-description-tags-768x131-300x51.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/figure><\/div>\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"21_Hoi_moi_nguoi_de_nhan_them_chia_se\"><\/span>21. H\u1ecfi m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec3 nh\u1eadn th\u00eam chia s\u1ebb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Th\u00eam&nbsp;l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (<em>CTA &#8211; Call To Action<\/em>) \u1edf cu\u1ed1i m\u1ed7i b\u00e0i&#8230;v\u00e0 vi\u1ebft n\u00f3 theo xu h\u01b0\u1edbng c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n\n\n\n<p>Hubspot ph\u00e1t hi\u1ec7n ra r\u1eb1ng l\u1eddi k\u00eau g\u1ecdi \u0111\u01b0\u1ee3c t\u00f9y bi\u1ebfn nh\u01b0 &#8220;Chia s\u1ebb c\u00e1c m\u1eb9o gi\u1ea3m c\u00e2n n\u00e0y&#8221; <a href=\"https:\/\/blog.hubspot.com\/marketing\/personalized-calls-to-action-convert-better-data\" target=\"_blank\" rel=\"noreferrer noopener\">hi\u1ec7u qu\u1ea3 h\u01a1n \u0111\u1ebfn 42% so v\u1edbi CTA&nbsp;chung chung<\/a> (<em>generic CTAs<\/em>) ki\u1ec3u &#8220;Chia s\u1ebb b\u00e0i \u0111\u0103ng n\u00e0y&#8221;.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/custom-call-to-action.png\"><img loading=\"lazy\" decoding=\"async\" width=\"2467\" height=\"1175\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/custom-call-to-action.png\" alt=\"l\u1eddi chia s\u1ebb c\u00f3 t\u00ednh c\u00e1 nh\u00e2n h\u00f3a h\u01a1n\" class=\"wp-image-4660\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/custom-call-to-action.png 2467w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/custom-call-to-action-300x143.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/custom-call-to-action-768x366.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/custom-call-to-action-1024x488.png 1024w\" sizes=\"(max-width: 2467px) 100vw, 2467px\" \/><\/a><\/figure><\/div>\n\n\n<p>B\u1ea1n s\u1ebd ng\u1ea1c nhi\u00ean v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng l\u01b0\u1ee3t chia s\u1ebb v\u00e0 b\u00ecnh lu\u1eadn b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c ch\u1ec9 b\u1eb1ng c\u00e1ch<strong> \u0111\u01a1n gi\u1ea3n l\u00e0 h\u1ecfi m\u1ecdi ng\u01b0\u1eddi v\u1ec1 \u0111i\u1ec1u \u0111\u00f3<\/strong>.<\/p>\n\n\n\n<p>\u0110\u1ea5y l\u00e0 l\u00fd do v\u00ec sao t\u00f4i th\u00eam l\u1eddi k\u00eau g\u1ecdi (CTA) &#8220;\u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn&#8221; \u1edf cu\u1ed1i m\u1ed7i b\u00e0i \u0111\u0103ng.<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, t\u00f4i v\u1eeba m\u1edbi xu\u1ea5t b\u1ea3n b\u00e0i vi\u1ebft gi\u00fap&nbsp;m\u1ecdi ng\u01b0\u1eddi c\u00e1ch t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/backlinko-blog-post.png\"><img loading=\"lazy\" decoding=\"async\" width=\"515\" height=\"512\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/backlinko-blog-post.png\" alt=\"b\u00e0i vi\u1ebft v\u1ec1 c\u00e1ch gi\u00fap m\u1ecdi ng\u01b0\u1eddi t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp\" class=\"wp-image-4661\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/backlinko-blog-post.png 515w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/backlinko-blog-post-150x150.png 150w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/backlinko-blog-post-300x298.png 300w\" sizes=\"(max-width: 515px) 100vw, 515px\" \/><\/a><\/figure><\/div>\n\n\n<p>V\u00e0 t\u1ea1i cu\u1ed1i b\u00e0i vi\u1ebft, t\u00f4i \u0111\u01b0a v\u00e0o l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c t\u00f9y bi\u1ebfn r\u1ea5t cao (<em>hyper-targeted CTA<\/em>):<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/targeted-CTA1-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"585\" height=\"536\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/targeted-CTA1-1.png\" alt=\"l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c t\u00f9y bi\u1ebfn cao\" class=\"wp-image-4664\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/targeted-CTA1-1.png 585w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/targeted-CTA1-1-300x275.png 300w\" sizes=\"(max-width: 585px) 100vw, 585px\" \/><\/a><\/figure><\/div>\n\n\n<p>B\u1ea1n l\u01b0u \u00fd l\u00e0 t\u00f4i kh\u00f4ng vi\u1ebft \u0111i\u1ec1u g\u00ec \u0111\u00f3 chung chung ki\u1ec3u nh\u01b0 &#8220;\u0111\u1ec3 l\u1ea1i m\u1ed9t b\u00ecnh lu\u1eadn&#8221;.<\/p>\n\n\n\n<p>CTA c\u1ea7n ph\u1ea3i R\u1ea4T c\u1ee5 th\u1ec3 v\u1edbi nh\u1eefng g\u00ec m\u1ecdi ng\u01b0\u1eddi v\u1eeba m\u1edbi \u0111\u1ecdc xong.<\/p>\n\n\n\n<p>Gi\u1ed1ng nh\u01b0 nh\u1eefng g\u00ec Hubspot ph\u00e1t hi\u1ec7n, t\u00f4i th\u1ea5y r\u1eb1ng CTA h\u01b0\u1edbng \u0111\u00edch cao ho\u1ea1t \u0111\u1ed9ng R\u1ea4T HI\u1ec6U QU\u1ea2.<\/p>\n\n\n\n<p>Tr\u00ean th\u1ef1c t\u1ebf, b\u00e0i \u0111\u0103ng n\u00e0y c\u00f3 tr\u00ean 400 comment.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/blog-post-counter-768x338.png\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"338\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/blog-post-counter-768x338.png\" alt=\"s\u1ed1 l\u01b0\u1ee3ng b\u00ecnh lu\u1eadn\" class=\"wp-image-4665\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/blog-post-counter-768x338.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/blog-post-counter-768x338-300x132.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/figure><\/div>\n\n\n<p>Trong v\u00ed d\u1ee5 n\u00e0y, CTA c\u1ee7a t\u00f4i c\u00f3 m\u1ee5c \u0111\u00edch l\u00e0 \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn.<\/p>\n\n\n\n<p><strong>Nh\u01b0ng quy lu\u1eadt t\u01b0\u01a1ng t\u1ef1 c\u0169ng \u00e1p d\u1ee5ng cho chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/strong><\/p>\n\n\n\n<p>V\u00ed d\u1ee5 th\u1ef1c t\u1ebf th\u00ec th\u1ebf n\u00e0o?<\/p>\n\n\n\n<p>Quay tr\u1edf l\u1ea1i khi t\u00f4i \u0111\u0103ng b\u00e0i <a href=\"https:\/\/kiencang.net\/xay-dung-lien-ket\/\">H\u01b0\u1edbng d\u1eabn \u0110\u1ea7y \u0111\u1ee7 cho X\u00e2y d\u1ef1ng Li\u00ean k\u1ebft<\/a>, t\u00f4i bao g\u1ed3m c\u1ea3 CTA h\u01b0\u1edbng \u0111\u00edch \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi tweet n\u00f3:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/tweet-call-to-action.png\"><img loading=\"lazy\" decoding=\"async\" width=\"616\" height=\"353\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/tweet-call-to-action.png\" alt=\"l\u1eddi y\u00eau c\u1ea7u chia s\u1ebb\" class=\"wp-image-4666\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/tweet-call-to-action.png 616w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/tweet-call-to-action-300x172.png 300w\" sizes=\"(max-width: 616px) 100vw, 616px\" \/><\/a><\/figure><\/div>\n\n\n<p>Khi ai \u0111\u1ea5y click v\u00e0o \u0111\u01b0\u1eddng link n\u00e0y, m\u1ed9t tweet chu\u1ea9n b\u1ecb s\u1eb5n xu\u1ea5t hi\u1ec7n:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/prepopulated-tweet-768x250.png\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"250\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/prepopulated-tweet-768x250.png\" alt=\"l\u1eddi chia s\u1ebb chu\u1ea9n b\u1ecb s\u1eb5n\" class=\"wp-image-4667\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/prepopulated-tweet-768x250.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/prepopulated-tweet-768x250-300x98.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/figure><\/div>\n\n\n<p>V\u00e0 v\u1edbi CTA h\u01b0\u1edbng \u0111\u00edch s\u00e2u s\u1ebd t\u1ea1o ra NHI\u1ec0U chia s\u1ebb h\u01a1n so v\u1edbi&nbsp;t\u00f4i n\u00f3i m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 ki\u1ec3u chung chung nh\u01b0 &#8220;chia s\u1ebb b\u00e0i vi\u1ebft n\u00e0y&#8221;.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Day_la_dieu_can_lam_tiep_theo_%E2%80%9CBai_tap_ve_nha%E2%80%9D_cua_ban\"><\/span>\u0110\u00e2y l\u00e0 \u0111i\u1ec1u c\u1ea7n l\u00e0m ti\u1ebfp theo (&#8220;B\u00e0i t\u1eadp v\u1ec1 nh\u00e0&#8221; c\u1ee7a b\u1ea1n)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110i\u1ec1u r\u1ea5t quan tr\u1ecdng v\u1edbi t\u00f4i l\u00e0 b\u1ea1n kh\u00f4ng l\u01b0\u1edbt qua h\u01b0\u1edbng d\u1eabn n\u00e0y v\u00e0 \u0111\u1ea9y n\u00f3 l\u00ean Facebook l\u00e0 coi nh\u01b0 xong chuy\u1ec7n.<\/p>\n\n\n\n<p><strong>T\u00f4i mu\u1ed1n b\u1ea1n th\u1ef1c s\u1ef1 \u00e1p&nbsp;d\u1ee5ng th\u00f4ng tin n\u00e0y.<\/strong><\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n c\u00f3 file PDF d\u00f9ng \u0111\u1ec3 checklist danh s\u00e1ch n\u00e0y m\u1ed7i khi l\u00e0m vi\u1ec7c, h\u00e3y truy c\u1eadp b\u1ea3n g\u1ed1c ti\u1ebfng Anh c\u1ee7a b\u00e0i v\u00e0 t\u1ea3i n\u00f3 v\u1ec1 nh\u00e9.<\/p>\n\n\n\n<p><em>(D\u1ecbch t\u1eeb b\u00e0i vi\u1ebft Viral Content: 21 Data-Driven Techniques That Work Fast c\u1ee7a Brian Dean &#8211; website Backlinko &#8211; Ng\u01b0\u1eddi d\u1ecbch: Nguy\u1ec5n \u0110\u1ee9c Anh)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Khi n\u1ed9i dung n\u00e0o \u0111\u00f3 \u0111\u01b0\u1ee3c viral (lan to\u1ea3), \u0111i\u1ec1u \u0111\u1ea5y kh\u00f4ng ph\u1ea3i l\u00e0 do huy\u1ec1n b\u00ed ho\u1eb7c may m\u1eafn \u0111\u00e2u \u1ea1. Tr\u00ean th\u1ef1c t\u1ebf: Theo nghi\u00ean c\u1ee9u m\u1edbi c\u1ee7a ch\u00fang t\u00f4i, viral content c\u00f3 xu h\u01b0\u1edbng bao g\u1ed3m m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 c\u1ee5 th\u1ec3 gi\u00fap th\u00fac \u0111\u1ea9y m\u1ecdi ng\u01b0\u1eddi chia s\u1ebb. Ng\u00e0y h\u00f4m nay, &hellip;<\/p>\n","protected":false},"author":1,"featured_media":5937,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00e1ch vi\u1ebft b\u00e0i viral: 21 g\u1ee3i \u00fd t\u1eeb ph\u00e2n t\u00edch d\u1eef li\u1ec7u &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/viral-content\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00e1ch vi\u1ebft b\u00e0i viral: 21 g\u1ee3i \u00fd t\u1eeb ph\u00e2n t\u00edch d\u1eef li\u1ec7u &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"Khi n\u1ed9i dung n\u00e0o \u0111\u00f3 \u0111\u01b0\u1ee3c viral (lan to\u1ea3), \u0111i\u1ec1u \u0111\u1ea5y kh\u00f4ng ph\u1ea3i l\u00e0 do huy\u1ec1n b\u00ed ho\u1eb7c may m\u1eafn \u0111\u00e2u \u1ea1. Tr\u00ean th\u1ef1c t\u1ebf: Theo nghi\u00ean c\u1ee9u m\u1edbi c\u1ee7a ch\u00fang t\u00f4i, viral content c\u00f3 xu h\u01b0\u1edbng bao g\u1ed3m m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 c\u1ee5 th\u1ec3 gi\u00fap th\u00fac \u0111\u1ea9y m\u1ecdi ng\u01b0\u1eddi chia s\u1ebb. Ng\u00e0y h\u00f4m nay, &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kiencang.net\/viral-content\/\" \/>\n<meta property=\"og:site_name\" content=\"Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/anhducnguyen87\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-19T00:41:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-18T09:37:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/nghe-ve-nghiem-tuc.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"426\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"38 ph\u00fat\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"C\u00e1ch vi\u1ebft b\u00e0i viral: 21 g\u1ee3i \u00fd t\u1eeb ph\u00e2n t\u00edch d\u1eef li\u1ec7u &#8226; Ki\u1ebfn c\u00e0ng","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kiencang.net\/viral-content\/","og_locale":"vi_VN","og_type":"article","og_title":"C\u00e1ch vi\u1ebft b\u00e0i viral: 21 g\u1ee3i \u00fd t\u1eeb ph\u00e2n t\u00edch d\u1eef li\u1ec7u &#8226; Ki\u1ebfn c\u00e0ng","og_description":"Khi n\u1ed9i dung n\u00e0o \u0111\u00f3 \u0111\u01b0\u1ee3c viral (lan to\u1ea3), \u0111i\u1ec1u \u0111\u1ea5y kh\u00f4ng ph\u1ea3i l\u00e0 do huy\u1ec1n b\u00ed ho\u1eb7c may m\u1eafn \u0111\u00e2u \u1ea1. Tr\u00ean th\u1ef1c t\u1ebf: Theo nghi\u00ean c\u1ee9u m\u1edbi c\u1ee7a ch\u00fang t\u00f4i, viral content c\u00f3 xu h\u01b0\u1edbng bao g\u1ed3m m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 c\u1ee5 th\u1ec3 gi\u00fap th\u00fac \u0111\u1ea9y m\u1ecdi ng\u01b0\u1eddi chia s\u1ebb. 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