{"id":4371,"date":"2017-05-06T10:20:29","date_gmt":"2017-05-06T10:20:29","guid":{"rendered":"https:\/\/kiencang.net\/?p=4371"},"modified":"2017-10-26T23:56:02","modified_gmt":"2017-10-26T23:56:02","slug":"tao-quang-cao-cho-doi-tuong-tuy-chinh-tren-facebook-tat-ca-nhung-gi-ban-can-biet-phien-ban-cap-nhat-2017","status":"publish","type":"post","link":"https:\/\/kiencang.net\/tao-quang-cao-cho-doi-tuong-tuy-chinh-tren-facebook-tat-ca-nhung-gi-ban-can-biet-phien-ban-cap-nhat-2017\/","title":{"rendered":"T\u1ea1o qu\u1ea3ng c\u00e1o cho \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh tr\u00ean Facebook &#8211; T\u1ea5t c\u1ea3 nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n bi\u1ebft &#8211; Phi\u00ean b\u1ea3n c\u1eadp nh\u1eadt 2017"},"content":{"rendered":"<p>T\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u \u0111\u1ed3ng \u00fd \u0111i\u1ec1u n\u00e0y: \u0110\u1ed1i t\u01b0\u1ee3ng T\u00f9y ch\u1ec9nh tr\u00ean Facebook l\u00e0 m\u1ed9t trong nh\u1eefng &#8211; n\u1ebfu kh\u00f4ng mu\u1ed1n n\u00f3i l\u00e0 c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft nh\u1ea5t \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Facebook th\u00e0nh c\u00f4ng.<\/p>\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd xem x\u00e9t <strong>t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n bi\u1ebft v\u1ec1 vi\u1ec7c T\u00f9y ch\u1ec9nh \u0110\u1ed1i t\u01b0\u1ee3ng<\/strong>\u00a0(<em>Custom Audiences<\/em>) &#8211; t\u1eeb vi\u1ec7c \u0111\u01a1n gi\u1ea3n l\u00e0 thi\u1ebft l\u1eadp cho \u0111\u1ebfn chi\u1ebfn thu\u1eadt ho\u00e0n ch\u1ec9nh n\u00e2ng cao.<!--more--><\/p>\n<p>N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 nhi\u1ec1u th\u1eddi gian, ho\u1eb7c mu\u1ed1n xem th\u00f4ng tin ngo\u1ea1i tuy\u1ebfn (kh\u00f4ng c\u1ea7n k\u1ebft n\u1ed1i m\u1ea1ng), b\u1ea1n c\u00f3 th\u1ec3 t\u1ea3i \u0111\u1ea7y \u0111\u1ee7 phi\u00ean b\u1ea3n ebook \u0111\u00e3 c\u1eadp nh\u1eadt: <strong>H\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n cho vi\u1ec7c t\u1ea1o \u0110\u1ed1i t\u01b0\u1ee3ng T\u00f9y ch\u1ec9nh tr\u00ean Facebook <\/strong>(ti\u1ebfng Anh &#8211; b\u1ea1n c\u00f3 th\u1ec3 t\u1ea3i link \u1edf b\u00e0i g\u1ed1c ti\u1ebfng Anh m\u00ecnh d\u1eabn ngu\u1ed3n \u1edf cu\u1ed1i b\u00e0i d\u1ecbch n\u00e0y).<\/p>\n<p>N\u1ebfu b\u1ea1n \u0111\u00e3 s\u1eb5n c\u00f3 kinh nghi\u1ec7m cho vi\u1ec7c t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh tr\u00ean Facebook, h\u00e3y t\u1ef1 do chuy\u1ec3n \u0111\u1ebfn b\u1ea5t c\u1ee9 ph\u1ea7n n\u00e0o m\u00e0 b\u1ea1n mu\u1ed1n \u0111\u1ecdc. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 danh m\u1ee5c n\u1ed9i dung:<\/p>\n<ul>\n<li><em>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh tr\u00ean Facebook<\/em><\/li>\n<li><em>C\u00e1c ki\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh<\/em><\/li>\n<li><em>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o m\u1ed9t &#8220;Danh s\u00e1ch Kh\u00e1ch h\u00e0ng&#8221; d\u01b0\u1edbi d\u1ea1ng \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh<\/em><\/li>\n<li><em>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh website<\/em><\/li>\n<li><em>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh ho\u1ea1t \u0111\u1ed9ng trong \u1ee9ng d\u1ee5ng (app)<\/em><\/li>\n<li><em>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng tu\u1ef3 ch\u1ec9nh \u0111\u00e3 c\u00f3 t\u01b0\u01a1ng t\u00e1c (engagement)<\/em><\/li>\n<li><em>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng Lookalike (\u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1)<\/em><\/li>\n<li><em>H\u01b0\u1edbng qu\u1ea3ng c\u00e1o Facebook cho \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh<\/em><\/li>\n<li><em>3 c\u00e1ch \u0111\u1ec3 th\u00fac \u0111\u1ea9y chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh<\/em><\/li>\n<li><em>\u0110\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh n\u00e2ng cao v\u1edbi AdEspresso<\/em><\/li>\n<\/ul>\n<p>N\u1ebfu b\u1ea1n ch\u01b0a c\u00f3 kinh nghi\u1ec7m g\u00ec, b\u1ea1n c\u1ea7n \u0111\u1ecdc t\u1eeb \u0111\u1ea7u! N\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc n\u00e0o, h\u00e3y \u0111\u1ec3 l\u1ea1i comment!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d6be11031\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" 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th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh tr\u00ean Facebook\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh tr\u00ean Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/tao-quang-cao-cho-doi-tuong-tuy-chinh-tren-facebook-tat-ca-nhung-gi-ban-can-biet-phien-ban-cap-nhat-2017\/#Cac_kieu_doi_tuong_tuy_chinh\" title=\"C\u00e1c ki\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh\">C\u00e1c ki\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/tao-quang-cao-cho-doi-tuong-tuy-chinh-tren-facebook-tat-ca-nhung-gi-ban-can-biet-phien-ban-cap-nhat-2017\/#Lam_the_nao_tao_duoc_mot_Doi_tuong_Tuy_chinh_kieu_%E2%80%9CDanh_sach_khach_hang%E2%80%9D\" title=\"L\u00e0m th\u1ebf n\u00e0o t\u1ea1o \u0111\u01b0\u1ee3c m\u1ed9t \u0110\u1ed1i t\u01b0\u1ee3ng Tu\u1ef3 ch\u1ec9nh ki\u1ec3u &#8220;Danh s\u00e1ch kh\u00e1ch h\u00e0ng&#8221;\">L\u00e0m th\u1ebf n\u00e0o t\u1ea1o \u0111\u01b0\u1ee3c m\u1ed9t \u0110\u1ed1i t\u01b0\u1ee3ng Tu\u1ef3 ch\u1ec9nh ki\u1ec3u &#8220;Danh s\u00e1ch kh\u00e1ch h\u00e0ng&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/tao-quang-cao-cho-doi-tuong-tuy-chinh-tren-facebook-tat-ca-nhung-gi-ban-can-biet-phien-ban-cap-nhat-2017\/#Lam_sao_tao_doi_tuong_tuy_chinh_tu_Website\" title=\"L\u00e0m sao t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng tu\u1ef3 ch\u1ec9nh t\u1eeb Website\">L\u00e0m sao t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng tu\u1ef3 ch\u1ec9nh t\u1eeb Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/tao-quang-cao-cho-doi-tuong-tuy-chinh-tren-facebook-tat-ca-nhung-gi-ban-can-biet-phien-ban-cap-nhat-2017\/#Lam_the_nao_de_tao_doi_tuong_tuy_chinh_hoat_dong_tren_App\" title=\"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng tu\u1ef3 ch\u1ec9nh ho\u1ea1t \u0111\u1ed9ng tr\u00ean App\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng tu\u1ef3 ch\u1ec9nh ho\u1ea1t \u0111\u1ed9ng tr\u00ean App<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kiencang.net\/tao-quang-cao-cho-doi-tuong-tuy-chinh-tren-facebook-tat-ca-nhung-gi-ban-can-biet-phien-ban-cap-nhat-2017\/#Lam_the_nao_de_tao_doi_tuong_tuy_chinh_da_thuc_hien_tuong_tac\" title=\"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng tu\u1ef3 ch\u1ec9nh \u0111\u00e3 th\u1ef1c hi\u1ec7n t\u01b0\u01a1ng t\u00e1c\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng tu\u1ef3 ch\u1ec9nh \u0111\u00e3 th\u1ef1c hi\u1ec7n t\u01b0\u01a1ng t\u00e1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kiencang.net\/tao-quang-cao-cho-doi-tuong-tuy-chinh-tren-facebook-tat-ca-nhung-gi-ban-can-biet-phien-ban-cap-nhat-2017\/#Lam_the_nao_de_tao_doi_tuong_tuong_tu\" title=\"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/kiencang.net\/tao-quang-cao-cho-doi-tuong-tuy-chinh-tren-facebook-tat-ca-nhung-gi-ban-can-biet-phien-ban-cap-nhat-2017\/#Nham_muc_tieu_quang_cao_Facebook_cho_doi_tuong_tuy_chinh\" title=\"Nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o Facebook cho \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh\">Nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o Facebook cho \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/kiencang.net\/tao-quang-cao-cho-doi-tuong-tuy-chinh-tren-facebook-tat-ca-nhung-gi-ban-can-biet-phien-ban-cap-nhat-2017\/#3_cach_de_thuc_day_cac_chien_dich_cua_ban_voi_doi_tuong_tuy_chinh\" title=\"3 c\u00e1ch \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh\">3 c\u00e1ch \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/kiencang.net\/tao-quang-cao-cho-doi-tuong-tuy-chinh-tren-facebook-tat-ca-nhung-gi-ban-can-biet-phien-ban-cap-nhat-2017\/#Cac_chien_thuat_nang_cao_voi_AdEspresso\" title=\"C\u00e1c chi\u1ebfn thu\u1eadt n\u00e2ng cao v\u1edbi AdEspresso\">C\u00e1c chi\u1ebfn thu\u1eadt n\u00e2ng cao v\u1edbi AdEspresso<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/kiencang.net\/tao-quang-cao-cho-doi-tuong-tuy-chinh-tren-facebook-tat-ca-nhung-gi-ban-can-biet-phien-ban-cap-nhat-2017\/#Loi_cuoi_ve_cac_quy_dinh_tinh_hop_phap_cua_doi_tuong_tuy_chinh\" title=\"L\u1eddi cu\u1ed1i v\u1ec1 c\u00e1c quy \u0111\u1ecbnh &amp; t\u00ednh h\u1ee3p ph\u00e1p c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng tu\u1ef3 ch\u1ec9nh\">L\u1eddi cu\u1ed1i v\u1ec1 c\u00e1c quy \u0111\u1ecbnh &amp; t\u00ednh h\u1ee3p ph\u00e1p c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng tu\u1ef3 ch\u1ec9nh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/kiencang.net\/tao-quang-cao-cho-doi-tuong-tuy-chinh-tren-facebook-tat-ca-nhung-gi-ban-can-biet-phien-ban-cap-nhat-2017\/#Ket_luan\" title=\"K\u1ebft lu\u1eadn\">K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Lam_the_nao_de_tao_doi_tuong_tuy_chinh_tren_Facebook\"><\/span>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh tr\u00ean Facebook<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0110\u1ec3 t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh \u0111\u1ea7u ti\u00ean, v\u00e0o ph\u1ea7n \u0110\u1ed1i t\u01b0\u1ee3ng (audience) c\u1ee7a Facebook Power Editor ho\u1eb7c Ads Manager (Tr\u00ecnh Qu\u1ea3n L\u00fd Qu\u1ea3ng C\u00e1o).<\/p>\n<p>Trong Ads Manager, n\u00f3 n\u1eb1m d\u01b0\u1edbi khu v\u1ef1c c\u00e1c c\u00f4ng c\u1ee5 (Tools). Ch\u1ecdn &#8220;<em>\u0110\u1ed1i t\u01b0\u1ee3ng &#8211; Audiences<\/em>&#8220;.<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/chapter-1-A-Ads-manager-.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4373\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/chapter-1-A-Ads-manager-.png\" alt=\"\" width=\"1024\" height=\"345\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/chapter-1-A-Ads-manager-.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/chapter-1-A-Ads-manager--300x101.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/chapter-1-A-Ads-manager--768x259.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>Trong Power Editor, n\u00f3 c\u00f3 m\u1ed9t khu v\u1ef1c ri\u00eang, n\u1eb1m ngay b\u00ean ph\u1ea3i b\u00ean d\u01b0\u1edbi thanh c\u00f4ng c\u1ee5, b\u00ean d\u01b0\u1edbi s\u1ed1 t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n:<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/chapter-1-B-Power-Editor-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4374\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/chapter-1-B-Power-Editor-1.png\" alt=\"\" width=\"1024\" height=\"346\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/chapter-1-B-Power-Editor-1.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/chapter-1-B-Power-Editor-1-300x101.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/chapter-1-B-Power-Editor-1-768x260.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>V\u00ec \u0111\u00e2y l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ea1n, b\u1ea1n c\u1ea7n t\u1ea1o m\u1ed9t c\u00e1i m\u1edbi b\u1eb1ng c\u00e1ch click v\u00e0o n\u00fat m\u00e0u xanh &#8220;Create Audience&#8221;. M\u1ed9t popup s\u1ebd \u0111\u01b0\u1ee3c m\u1edf ra v\u00e0 h\u1ecfi b\u1ea1n ki\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o b\u1ea1n mu\u1ed1n t\u1ea1o:<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/pg.-8-All-Custom-Audience-Options.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4375\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/pg.-8-All-Custom-Audience-Options.png\" alt=\"\" width=\"542\" height=\"553\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/pg.-8-All-Custom-Audience-Options.png 542w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/pg.-8-All-Custom-Audience-Options-294x300.png 294w\" sizes=\"(max-width: 542px) 100vw, 542px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cac_kieu_doi_tuong_tuy_chinh\"><\/span>C\u00e1c ki\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u ki\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh v\u00e0 Facebook b\u1ed5 sung th\u00eam ch\u00fang th\u01b0\u1eddng xuy\u00ean.<\/p>\n<ul>\n<li><strong>\u0110\u1ed1i t\u01b0\u1ee3ng T\u00f9y ch\u1ec9nh t\u1eeb Danh s\u00e1ch kh\u00e1ch h\u00e0ng (Customer List Custom Audiences)<\/strong>: M\u1ed9t danh s\u00e1ch email, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, ho\u1eb7c s\u1ed1 user ID Facebook l\u00e0 nh\u1eefng g\u00ec Facebook s\u1ebd s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u1ee5 th\u1ec3 m\u1ed9t ng\u01b0\u1eddi d\u00f9ng n\u00e0o \u0111\u1ea5y. Facebook th\u01b0\u1eddng kh\u1edbp \u0111\u01b0\u1ee3c t\u1eeb 60% &#8211; 80% \u0111\u1ecba ch\u1ec9 li\u00ean l\u1ea1c c\u00f3 trong danh s\u00e1ch c\u1ee7a b\u1ea1n. T\u1ea3i l\u00ean danh s\u00e1ch n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u1ee7 c\u00f4ng (<em>manually<\/em>), tr\u1eeb khi b\u1ea1n s\u1eed d\u1ee5ng C\u00f4ng c\u1ee5 \u0110\u1ed3ng b\u1ed9 h\u00f3a \u0110\u1ed1i t\u01b0\u1ee3ng T\u00f9y ch\u1ec9nh (<em>Custom Audience Sync Tool<\/em>).<\/li>\n<li><strong>\u0110\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh t\u1eeb website (Website Custom Audiences)<\/strong>: Thay v\u00ec s\u1eed d\u1ee5ng \u0111\u1ecba ch\u1ec9 email ho\u1eb7c s\u1ed1 \u0111i\u1ec7n tho\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 th\u00eam v\u00e0o m\u00e3 theo d\u00f5i Facebook Pixel trong website v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau cho qu\u1ea3ng c\u00e1o Facebook t\u1edbi\u00a0t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 t\u1eebng gh\u00e9 th\u0103m trang c\u1ee5 th\u1ec3 trong m\u1ed9t kho\u1ea3ng th\u1eddi gian n\u00e0o \u0111\u1ea5y (t\u1ed1i \u0111a l\u00e0 180 ng\u00e0y)!<\/li>\n<li><strong>\u0110\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh ho\u1ea1t \u0111\u1ed9ng trong \u1ee9ng d\u1ee5ng (App Activity Custom Audiences)<\/strong>: B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh d\u1ef1a tr\u00ean h\u00e0nh \u0111\u1ed9ng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n &#8211; k\u1ec3 c\u1ea3 l\u00e0 tr\u00ean Desktop hay Di \u0111\u1ed9ng. \u0110i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng \u0111\u00e3 \u0111\u00e1nh b\u1ea1i (<em>outpaced<\/em>) m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n tr\u00ean Facebook, v\u00e0 xu h\u01b0\u1edbng n\u00e0y v\u1eabn ti\u1ebfp di\u1ec5n. N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 m\u1ed9t \u1ee9ng d\u1ee5ng li\u00ean k\u1ebft, n\u00f3 n\u00ean s\u1eed d\u1ee5ng \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh tr\u00ean Facebook.<\/li>\n<li><strong>\u0110\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh \u0111\u00e3 t\u1eebng t\u01b0\u01a1ng t\u00e1c (Engagement Custom Audiences)<\/strong>: B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh cho nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng t\u01b0\u01a1ng t\u00e1c v\u1edbi ki\u1ec3u qu\u1ea3ng c\u00e1o c\u1ee5 th\u1ec3 n\u00e0o \u0111\u1ea5y ho\u1eb7c trang c\u1ee7a b\u1ea1n. Kho\u1ea3ng th\u1eddi l\u01b0\u1ee3ng c\u1ee7a c\u00e1c ki\u1ec3u qu\u1ea3ng c\u00e1o \u0111\u00f3 t\u1ed1i \u0111a l\u00e0 365 ng\u00e0y, m\u1eb7c d\u00f9 c\u00e1c t\u01b0\u01a1ng t\u00e1c m\u1edbi \u0111\u00e2y th\u01b0\u1eddng t\u1ed1t h\u01a1n &#8211; tuy v\u1eady sau c\u00f9ng n\u00f3 \u0111\u1ec1u l\u00e0 t\u01b0\u01a1ng t\u00e1c.<\/li>\n<li><strong>\u0110\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1 (Lookalike Aidiences)<\/strong>: M\u1ed9t khi b\u1ea1n t\u1ea1o \u0110\u1ed1i t\u01b0\u1ee3ng T\u00f9y ch\u1ec9nh, b\u1ea1n c\u00f3 th\u1ec3 h\u1ecfi Facebook cho m\u1ee5c \u0111\u00edch t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ed9ng h\u01a1n theo ki\u1ec3u &#8220;\u0110\u1ed1i t\u01b0\u1ee3ng T\u01b0\u01a1ng t\u1ef1&#8221; \u0111\u1ec3 h\u01b0\u1edbng \u0111\u1ebfn qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. Facebook s\u1ebd t\u00ecm ki\u1ebfm c\u00e1c m\u1eabu v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m chung c\u1ee7a ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n t\u1ea1i, \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng, ho\u1eb7c kh\u00e1ch h\u00e0ng &#8211; th\u00ed d\u1ee5 nh\u01b0 tu\u1ed5i, gi\u1edbi t\u00ednh, s\u1edf th\u00edch chung &#8211; v\u00e0 t\u1ea1o ra m\u1ed9t danh s\u00e1ch l\u1edbn h\u01a1n nhi\u1ec1u nh\u01b0ng c\u0169ng r\u1ea5t gi\u1ed1ng v\u1edbi c\u00e1c ng\u01b0\u1eddi d\u00f9ng b\u1ea1n \u0111ang c\u00f3, v\u1ea5n \u0111\u1ec1 th\u00fa v\u1ecb l\u00e0 danh s\u00e1ch bao g\u1ed3m h\u1ea7u h\u1ebft nh\u1eefng ng\u01b0\u1eddi ch\u01b0a bao gi\u1edd t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u1ea1n tr\u01b0\u1edbc \u0111\u00e2y!<\/li>\n<\/ul>\n<p>Ch\u00fang ta s\u1ebd xem x\u00e9t c\u1ee5 th\u1ec3 c\u00e1ch t\u1ea1o m\u1ed7i t\u1eadp \u0111\u1ed1i t\u01b0\u1ee3ng, v\u00e0 sau \u0111\u00f3 theo d\u00f5i m\u1ed9t s\u1ed1 th\u1ee7 thu\u1eadt v\u1ec1 c\u00e1ch b\u1ea1n s\u1eed d\u1ee5ng (<em>utilize<\/em>) ch\u00fang.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Lam_the_nao_tao_duoc_mot_Doi_tuong_Tuy_chinh_kieu_%E2%80%9CDanh_sach_khach_hang%E2%80%9D\"><\/span>L\u00e0m th\u1ebf n\u00e0o t\u1ea1o \u0111\u01b0\u1ee3c m\u1ed9t \u0110\u1ed1i t\u01b0\u1ee3ng Tu\u1ef3 ch\u1ec9nh ki\u1ec3u &#8220;Danh s\u00e1ch kh\u00e1ch h\u00e0ng&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Customer-File.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4377\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Customer-File.png\" alt=\"\" width=\"540\" height=\"553\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Customer-File.png 540w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Customer-File-293x300.png 293w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/a><\/p>\n<p>S\u1eed d\u1ee5ng l\u1ef1a ch\u1ecdn &#8220;Customer List&#8221; &#8211; Danh s\u00e1ch Kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadp v\u00e0o c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1ea1n c\u00f3 <strong>hai l\u1ef1a ch\u1ecdn<\/strong> \u0111\u1ec3 \u0111\u1ed3ng b\u1ed9 danh s\u00e1ch kh\u00e1ch h\u00e0ng:<\/p>\n<ul>\n<li><em>Upload th\u1ee7 c\u00f4ng (manually) \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n d\u01b0\u1edbi d\u1ea1ng .txt ho\u1eb7c .csv<\/em><\/li>\n<li><em>\u0110\u1ed3ng b\u1ed9 ho\u00e1 (synchronization) v\u1edbi ch\u01b0\u01a1ng t\u00ecnh qu\u1ea3n l\u00fd CRM email c\u1ee7a b\u1ea1n v\u00e0o t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Facebook<\/em><\/li>\n<\/ul>\n<h3>1 &#8211; Upload th\u1ee7 c\u00f4ng<\/h3>\n<p>Facebook hi\u1ec7n ch\u1ec9 h\u1ed7 tr\u1ee3 k\u1ebft n\u1ed1i v\u1edbi MailChimp, b\u1ea1n c\u1ea7n chu\u1ea9n b\u1ecb m\u1ed9t file bao g\u1ed3m c\u00e1c li\u00ean h\u1ec7 b\u1ea1n mu\u1ed1n th\u00eam v\u00e0o Kh\u00e1ch h\u00e0ng Tu\u1ef3 ch\u1ec9nh. S\u1eed d\u1ee5ng file CSV\/Excel ho\u1eb7c m\u1edf tr\u00ecnh so\u1ea1n v\u0103n b\u1ea3n \u0111\u01a1n gi\u1ea3n v\u00e0 ch\u00e8n m\u1ed7i gi\u00e1 tr\u1ecb m\u1ed7i d\u00f2ng gi\u1ed1ng nh\u01b0 sau:<\/p>\n<ul>\n<li><em>email1@gmail.com<\/em><\/li>\n<li><em>email2@gmail.com<\/em><\/li>\n<li><em>email3@gmail.com<\/em><\/li>\n<li><em>email4@gmail.com<\/em><\/li>\n<\/ul>\n<p><em>L\u01b0u \u00fd: b\u1ea1n kh\u00f4ng th\u1ec3 k\u1ebft h\u1ee3p c\u00e1c ki\u1ec3u d\u1eef li\u1ec7u kh\u00e1c nhau &#8211; do v\u1eady ho\u1eb7c l\u00e0 b\u1ea1n \u0111\u1ec3 t\u1ea5t c\u1ea3 l\u00e0 d\u1ea1ng email ho\u1eb7c \u0111\u1ec3 t\u1ea5t c\u1ea3 l\u00e0 d\u1ea1ng s\u1ed1 \u0111i\u1ec7n tho\u1ea1i.<\/em><\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Chapter-2-Customer-List-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4378\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Chapter-2-Customer-List-2.png\" alt=\"\" width=\"1024\" height=\"640\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Chapter-2-Customer-List-2.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Chapter-2-Customer-List-2-300x188.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Chapter-2-Customer-List-2-768x480.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>\u0110\u1eb7t t\u00ean ng\u1eafn g\u1ecdn, d\u1ec5 nh\u1edb \u0111\u1ec3 m\u00f4 t\u1ea3 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n. M\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng nh\u01b0 &#8220;Kh\u00e1ch h\u00e0ng c\u0169&#8221;, &#8220;Danh s\u00e1ch \u0111\u0103ng k\u00fd email&#8221; ho\u1eb7c c\u00e1i g\u00ec \u0111\u00f3 t\u01b0\u01a1ng t\u1ef1. Cu\u1ed1i c\u00f9ng b\u1ea1n s\u1ebd mu\u1ed1n s\u1eed d\u1ee5ng tr\u01b0\u1eddng n\u00e0y \u0111\u1ec3 th\u00eam c\u00e1c ghi ch\u00fa m\u1ed7i l\u1ea7n b\u1ea1n mu\u1ed1n th\u00eam \u0111\u1ed1i t\u01b0\u1ee3ng m\u1edbi.<\/p>\n<h3>2 &#8211; \u0110\u1ed3ng b\u1ed9 ho\u00e1 v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh Email CRM (qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng)<\/h3>\n<p>V\u1edbi c\u00f4ng c\u1ee5 \u0111\u1ed3ng b\u1ed9 ho\u00e1 \u0111\u1ed1i t\u01b0\u1ee3ng tu\u1ef3 ch\u1ec9nh, b\u1ea1n c\u00f3 th\u1ec3\u00a0ch\u1eafc ch\u1eafn r\u1eb1ng c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1ea1n c\u00f3 th\u00f4ng qua danh s\u00e1ch email s\u1ebd \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng \u0111\u1ed3ng b\u1ed9 v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng tu\u1ef3 ch\u1ec9nh (ho\u1eb7c ng\u01b0\u1ee3c l\u1ea1i, v\u1edbi c\u00f4ng c\u1ee5 r\u1ea5t m\u1ea1nh m\u1ebd c\u1ee7a Facebook: Lead Ads).<\/p>\n<p><em>V\u1edbi ch\u1ee9c n\u0103ng \u0111\u1ed3ng b\u1ed9 ho\u00e1 d\u1eef li\u1ec7u c\u1ee7a AdEspresso, b\u1ea1n s\u1ebd kh\u00f4ng bao gi\u1edd ph\u1ea3i upload th\u1ee7 c\u00f4ng th\u00eam m\u1ed9t l\u1ea7n n\u00e0o n\u1eefa! Ch\u00fang t\u00f4i li\u00ean t\u1ee5c c\u1eadp nh\u1eadt \u0111\u1ed1i t\u01b0\u1ee3ng tu\u1ef3 ch\u1ec9nh d\u1ef1a tr\u00ean email c\u1ee7a b\u1ea1n ho\u1eb7c danh s\u00e1ch kh\u00e1ch h\u00e0ng! \u0110\u1ec3 c\u00f3 th\u00eam th\u00f4ng tin, ki\u1ec3m tra t\u00ednh n\u0103ng \u0111\u1ed3ng b\u1ed9 ho\u00e1 d\u1eef li\u1ec7u \u1edf \u0111\u00e2y ho\u1eb7c \u0111\u0103ng k\u00fd \u0111\u1ec3 d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i [\u0110\u00e2y l\u00e0 ph\u1ea7n th\u00f4ng tin qu\u1ea3ng c\u00e1o c\u1ee7a c\u00f4ng c\u1ee5 AdEspresso].<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Lam_sao_tao_doi_tuong_tuy_chinh_tu_Website\"><\/span>L\u00e0m sao t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng tu\u1ef3 ch\u1ec9nh t\u1eeb Website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/doi-tuong-tuy-chinh-website-traffic.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4381\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/doi-tuong-tuy-chinh-website-traffic.png\" alt=\"\" width=\"540\" height=\"553\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/doi-tuong-tuy-chinh-website-traffic.png 540w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/doi-tuong-tuy-chinh-website-traffic-293x300.png 293w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/a><\/p>\n<p>B\u1ea1n s\u1ebd l\u00e0m g\u00ec n\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 \u0111\u1ee7 d\u1eef li\u1ec7u cho danh s\u00e1ch email, Facebook User IDs, ho\u1eb7c s\u1ed1 \u0111i\u1ec7n tho\u1ea1i \u0111\u1ec3 t\u1ea1o \u0110\u1ed1i t\u01b0\u1ee3ng Tu\u1ef3 ch\u1ec9nh?<\/p>\n<p>V\u00e2ng, b\u1ea1n \u0111o\u00e1n \u0111\u00fang r\u1ed3i: \u0110\u1ed1i t\u01b0\u1ee3ng Tu\u1ef3 ch\u1ec9nh Website! Ch\u1ee9c n\u0103ng n\u00e0y kh\u00f4ng y\u00eau c\u1ea7u b\u1ea1n ph\u1ea3i c\u00f3 b\u1ea5t k\u1ef3 d\u1eef li\u1ec7u n\u00e0o v\u1ec1 ng\u01b0\u1eddi d\u00f9ng b\u1ea1n mu\u1ed1n nh\u1eafm \u0111\u1ebfn. <strong>T\u1ea5t c\u1ea3 nh\u1eefng g\u00ec c\u1ea7n th\u1ef1c hi\u1ec7n l\u00e0 \u0111\u1ee3i ng\u01b0\u1eddi d\u00f9ng gh\u00e9 th\u0103m trang web c\u1ee7a b\u1ea1n<\/strong>. H\u00e3y c\u1ea3m \u01a1n m\u00e3 theo d\u00f5i &#8211; <strong>Facebook Pixel<\/strong> &#8211; Facebook s\u1ebd ghi nh\u1eadn ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u1ef1 \u0111\u1ed9ng th\u00eam h\u1ecd v\u00e0o danh s\u00e1ch \u0110\u1ed1i t\u01b0\u1ee3ng, v\u00e0 s\u1eb5n s\u00e0ng d\u00f9ng ch\u00fang \u0111\u1ec3 ti\u1ebfp th\u1ecb l\u1ea1i trong qu\u1ea3ng c\u00e1o.<\/p>\n<h3>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00e0i \u0111\u1eb7t v\u00e0 x\u00e1c minh Facebook Pixel<\/h3>\n<p>\u0110\u1eebng lo l\u1eafng, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c th\u00f4i, gh\u00e9 th\u0103m tab Facebook Pixel trong Ads Manager (qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o).<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/facebook-pixel.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4382\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/facebook-pixel.png\" alt=\"\" width=\"520\" height=\"312\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/facebook-pixel.png 520w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/facebook-pixel-300x180.png 300w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><\/a><\/p>\n<p>L\u01b0u \u00fd quan tr\u1ecdng: Ch\u1ec9 c\u00f3 <strong>M\u1ed8T Pixel<\/strong> cho m\u1ed7i t\u00e0i kho\u1ea3n!<\/p>\n<ul>\n<li><strong>Click t\u1ea1o m\u1ed9t Pixel<\/strong> (n\u1ebfu b\u1ea1n c\u00f3 s\u1eb5n m\u1ed9t Pixel, b\u1ea1n s\u1ebd kh\u00f4ng th\u1ea5y n\u00fat t\u1ea1o Pixel n\u1eefa)<\/li>\n<li><strong>Nh\u1eadp t\u00ean<\/strong> cho pixel c\u1ee7a b\u1ea1n. B\u1edfi v\u00ec ch\u1ec9 c\u00f3 m\u1ed9t pixel cho m\u1ed7i t\u00e0i kho\u1ea3n, ch\u1ecdn m\u1ed9t t\u00ean \u0111\u1ea1i di\u1ec7n cho vi\u1ec7c kinh doanh c\u1ee7a b\u1ea1n<\/li>\n<li>Nh\u1edb check v\u00e0o h\u1ed9p \u0111\u1ed3ng \u00fd v\u1edbi <strong>c\u00e1c \u0111i\u1ec1u kho\u1ea3n<\/strong><\/li>\n<li><strong>Facebook Pixel theo d\u00f5i<\/strong> nhi\u1ec1u s\u1ef1 ki\u1ec7n tu\u1ef3 thu\u1ed9c v\u00e0o trang.<\/li>\n<\/ul>\n<p>B\u1ea1n s\u1ebd c\u1ea7n <strong>th\u00eam Pixel v\u00e0o t\u1ea5t c\u1ea3 c\u00e1c trang b\u1ea1n mu\u1ed1n theo d\u00f5i<\/strong>, v\u00ec v\u1eady h\u1ecfi b\u00ean ph\u00e1t tri\u1ec3n web \u0111\u1ec3 h\u1ecd gi\u00fap \u0111\u1ee1 ho\u1eb7c s\u1eed d\u1ee5ng plugin s\u1ebd l\u00e0m c\u00f4ng vi\u1ec7c n\u00e0y th\u00e0nh t\u1ef1 \u0111\u1ed9ng v\u00e0 \u0111\u01a1n gi\u1ea3n h\u01a1n. Pixel s\u1ebd c\u00f3 m\u1ed9t ch\u00fat thay \u0111\u1ed5i n\u1ebfu b\u1ea1n mu\u1ed1n theo d\u00f5i th\u00eam m\u1ed9t s\u1ed1 th\u1ee9 kh\u00e1c ngo\u00e0i &#8220;ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp web&#8221; (th\u00ed d\u1ee5 nh\u01b0 ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng, \u0111\u1eb7t h\u00e0ng, v\u00e2n v\u00e2n).<\/p>\n<p>V\u1edbi WordPress, b\u1ea1n r\u1ea5t may m\u1eafn: ch\u00fang ta c\u00f3 plugin mi\u1ec5n ph\u00ed ho\u00e0n to\u00e0n, Pixel Caffeine.<\/p>\n<p>V\u00e0 n\u1ebfu b\u1ea1n mu\u1ed1n ki\u1ec3m tra \u0111\u1ec3 ch\u1eafc ch\u1eafn l\u00e0 m\u00e3 Facebook Pixel c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng, t\u1ea3i v\u1ec1 c\u00f4ng c\u1ee5 b\u1ed5 sung cho tr\u00ecnh duy\u1ec7t Chrome, Pixel Helper r\u1ed3i ki\u1ec3m tra tr\u00ean \u0111\u00f3.<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Chapter-3-Pixel-Helper.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4383\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Chapter-3-Pixel-Helper.png\" alt=\"\" width=\"642\" height=\"406\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Chapter-3-Pixel-Helper.png 642w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Chapter-3-Pixel-Helper-300x190.png 300w\" sizes=\"(max-width: 642px) 100vw, 642px\" \/><\/a><\/p>\n<h3>S\u1ef1 ki\u1ec7n ti\u00eau chu\u1ea9n l\u00e0 g\u00ec?<\/h3>\n<p>Pixel kh\u00f4ng ch\u1ec9 theo d\u00f5i ng\u01b0\u1eddi xem\u00a0(<em>visitor<\/em>). Pixel, n\u1ebfu \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t ch\u00ednh x\u00e1c, <strong>s\u1ebd theo d\u00f5i nhi\u1ec1u s\u1ef1 ki\u1ec7n<\/strong> m\u00e0 ng\u01b0\u1eddi d\u00f9ng gh\u00e9 th\u0103m web th\u1ef1c hi\u1ec7n tr\u00ean trang v\u1edbi s\u1ef1 thay \u0111\u1ed5i nh\u1ecf (<em>slight variations<\/em>) c\u1ee7a \u0111o\u1ea1n m\u00e3.<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Chapter-3-Facebook-Pixel-Events.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4384\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Chapter-3-Facebook-Pixel-Events.png\" alt=\"\" width=\"512\" height=\"583\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Chapter-3-Facebook-Pixel-Events.png 512w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Chapter-3-Facebook-Pixel-Events-263x300.png 263w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/a><\/p>\n<p>Ch\u00fang t\u00f4i kh\u00f4ng \u0111i s\u00e2u v\u00e0o m\u1ed7i s\u1ef1 ki\u1ec7n c\u1ee5 th\u1ec3 (ki\u1ec3u nh\u01b0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 theo d\u00f5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 \u0111\u01a1n \u0111\u1eb7t h\u00e0ng c\u1ee7a kh\u00e1ch), nh\u01b0ng <strong>ch\u00fang t\u00f4i khuy\u00ean b\u1ea1n n\u00ean c\u00f3 m\u1ed9t ng\u01b0\u1eddi ph\u00e1t tri\u1ec3n web\u00a0tham gia<\/strong> \u0111\u1ec3 t\u1ed1i \u0111a ho\u00e1 s\u1ed1 l\u01b0\u1ee3ng tu\u1ef3 ch\u1ec9nh theo d\u00f5i b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n tr\u00ean trang.<\/p>\n<h3>Tu\u1ef3 ch\u1ec9nh \u0111\u1ed1i t\u01b0\u1ee3ng truy c\u1eadp web n\u00e2ng cao<\/h3>\n<p><em>L\u01b0u \u00fd: Ph\u1ea7n n\u00e2ng cao n\u00e0y d\u00e0nh cho c\u00e1c marketer c\u00f3 kinh nghi\u1ec7m nh\u1ea5t \u0111\u1ecbnh\u00a0v\u1edbi \u0110\u1ed1i t\u01b0\u1ee3ng Tu\u1ef3 ch\u1ec9nh tr\u00ean Facebook.<\/em><\/p>\n<p>Facebook th\u1ef1c hi\u1ec7n c\u00e1c c\u1eadp nh\u1eadt trong n\u0103m 2016 cho ph\u00e9p nh\u1eafm m\u1ee5c ti\u00eau s\u00e2u h\u01a1n d\u1ef1a tr\u00ean <strong>m\u1ee9c \u0111\u1ed9 \u01b0a th\u00edch c\u1ee7a ng\u01b0\u1eddi xem \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n<\/strong>\u00a0(<em>intensity of interest visitors display<\/em>) trong khi h\u1ecd \u0111ang \u1edf website. V\u1ec1 c\u01a1 b\u1ea3n, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn c\u00e1c kh\u00e1ch h\u00e0ng quan t\u00e2m nh\u1ea5t th\u1eadm ch\u00ed tr\u01b0\u1edbc khi b\u1ea1n bi\u1ebft h\u1ecd l\u00e0 ai!<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/standard-events-custom-audiences-1024x773.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4385\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/standard-events-custom-audiences-1024x773.png\" alt=\"\" width=\"1024\" height=\"773\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/standard-events-custom-audiences-1024x773.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/standard-events-custom-audiences-1024x773-300x226.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/standard-events-custom-audiences-1024x773-768x580.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>B\u00ean d\u01b0\u1edbi ph\u1ea7n Website Traffic, <strong>ch\u1ecdn th\u00f4ng s\u1ed1 K\u1ebft h\u1ee3p Tu\u1ef3 ch\u1ec9nh \u0111\u1ec3 b\u1eaft \u0111\u1ea7u<\/strong>. B\u1ea1n c\u1ea7n chuy\u1ec3n qua &#8220;Advanced Mode&#8221; \u0111\u1ec3 th\u1ea5y c\u00e1c ch\u1ee9c n\u0103ng n\u00e0y, v\u00e0 Facebook c\u00f3 th\u1ec3 cung c\u1ea5p ho\u1eb7c kh\u00f4ng cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 t\u00ednh n\u0103ng cho m\u1ed9t t\u00e0i kho\u1ea3n c\u1ee5 th\u1ec3 n\u00e0o \u0111\u00f3. <strong>B\u1ea1n c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau cho<\/strong>:<\/p>\n<ul>\n<li><strong>T\u1ea7n su\u1ea5t<\/strong>: Bao nhi\u00eau l\u1ea7n m\u1ed9t ng\u01b0\u1eddi gh\u00e9 th\u0103m website th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng, v\u00ed d\u1ee5 gh\u00e9 th\u0103m m\u1ed9t trang. Hi\u1ec7n \u0111\u00e2y l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t (<em>most robust<\/em>) v\u00e0 \u0111\u01b0\u1ee3c tri\u1ec3n khai (<em>rolled out<\/em>) cho h\u1ea7u h\u1ebft c\u00e1c t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o<\/li>\n<li><strong>Kho\u1ea3ng ng\u00e0y th\u00e1ng<\/strong>: Cho ph\u00e9p b\u1ea1n nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 gh\u00e9 th\u0103m trang trong m\u1ed9t kho\u1ea3ng ng\u00e0y h\u01a1n l\u00e0 ch\u1ec9 d\u1ef1a v\u00e0o s\u1ed1 ng\u00e0y tr\u01b0\u1edbc \u0111\u00f3<\/li>\n<li><strong>Gi\u00e1 tr\u1ecb t\u1ed5ng h\u1ee3p<\/strong>: \u0110\u00e2y l\u00e0 t\u1ed5ng th\u1eddi gian m\u1ed9t ng\u01b0\u1eddi d\u00f9ng \u1edf tr\u00ean trang ho\u1eb7c m\u1ed9t s\u1ed1 trang k\u1ebft h\u1ee3p v\u1edbi nhau<\/li>\n<li><strong>Thi\u1ebft b\u1ecb<\/strong>: \u0110i\u1ec1u n\u00e0y bao g\u1ed3m Android, iOS, desktop, v\u00e0 c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng kh\u00e1c. B\u1ea1n c\u00f3 th\u1ec3 l\u1ea1i tr\u1eeb ho\u1eb7c bao g\u1ed3m t\u1eebng c\u00e1i b\u1ea1n mu\u1ed1n.<\/li>\n<\/ul>\n<p>Th\u00eam v\u00e0o \u0111\u00f3, <strong>b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p c\u00e1c l\u1ef1a ch\u1ecdn tr\u00ean v\u1edbi vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean c\u00e1c S\u1ef1 ki\u1ec7n Ti\u00eau chu\u1ea9n<\/strong> m\u00e0 kh\u00e1ch gh\u00e9 th\u0103m web th\u1ef1c hi\u1ec7n.<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/custom-combo.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4386\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/custom-combo.png\" alt=\"\" width=\"1024\" height=\"826\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/custom-combo.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/custom-combo-300x242.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/custom-combo-768x620.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>S\u1ef1 k\u1ebft h\u1ee3p n\u00e0y l\u00e0 v\u00f4 t\u1eadn (<em>endless<\/em>), v\u00ec v\u1eady \u0111\u1eebng qu\u00e1 ch\u00ecm s\u00e2u v\u00e0o n\u00f3 qu\u00e1! <strong>Ch\u00fang t\u00f4i khuy\u00ean b\u1ea1n, l\u00fac m\u1edbi b\u1eaft \u0111\u1ea7u th\u00ec gi\u1eef m\u1ecdi th\u1ee9 \u0111\u01a1n gi\u1ea3n th\u00f4i, v\u00e0 tr\u1ea3i nghi\u1ec7m v\u1edbi t\u00ednh n\u0103ng t\u1ea7n su\u1ea5t tr\u01b0\u1edbc!<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Lam_the_nao_de_tao_doi_tuong_tuy_chinh_hoat_dong_tren_App\"><\/span>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng tu\u1ef3 ch\u1ec9nh ho\u1ea1t \u0111\u1ed9ng tr\u00ean App<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/app-activity.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4387\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/app-activity.png\" alt=\"\" width=\"540\" height=\"553\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/app-activity.png 540w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/app-activity-293x300.png 293w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/a><\/p>\n<p>V\u1edbi s\u1ef1 ki\u1ec7n di \u0111\u1ed9ng tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng ch\u1ee7 y\u1ebfu (<em>dominant<\/em>) c\u1ee7a qu\u1ea3ng c\u00e1o Facebook, \u0111i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn vi\u1ec7c <strong>t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng d\u1ef1a tr\u00ean c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng tr\u1edf th\u00e0nh m\u1ed9t trong c\u00e1c h\u00ecnh th\u1ee9c d\u1eabn \u0111\u1ea7u trong vi\u1ec7c t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng tu\u1ef3 ch\u1ec9nh<\/strong>.<\/p>\n<p>V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 nh\u1eafm \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi t\u1eebng s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n tr\u01b0\u1edbc \u0111\u00e2y, nh\u01b0ng kh\u00f4ng quay l\u1ea1i \u1ee9ng d\u1ee5ng trong th\u00e1ng v\u1eeba qua. Ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 nh\u1eafm \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 th\u00eam s\u1ea3n ph\u1ea9m trong gi\u1ecf h\u00e0ng c\u1ee7a h\u1ecd tr\u00ean \u1ee9ng d\u1ee5ng, nh\u01b0ng cu\u1ed1i c\u00f9ng l\u1ea1i kh\u00f4ng ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng (<em>never actually purchased it<\/em>). H\u00e3y nh\u1eafm \u0111\u1ebfn h\u1ecd v\u1edbi m\u1ed9t phi\u1ebfu gi\u1ea3m gi\u00e1 (<em>discount coupon<\/em>)!<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Chapter-4-App-Activity-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4388\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Chapter-4-App-Activity-2.png\" alt=\"\" width=\"543\" height=\"463\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Chapter-4-App-Activity-2.png 543w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Chapter-4-App-Activity-2-300x256.png 300w\" sizes=\"(max-width: 543px) 100vw, 543px\" \/><\/a><\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng tu\u1ef3 ch\u1ec9nh d\u1ef1a tr\u00ean c\u00e1c h\u00e0nh \u0111\u1ed9ng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 l\u00e0m ho\u1eb7c kh\u00f4ng l\u00e0m v\u1edbi \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n!<\/p>\n<p><strong>C\u00f3 14 h\u00e0nh \u0111\u1ed9ng (ho\u1eb7c kh\u00f4ng h\u00e0nh \u0111\u1ed9ng) hi\u1ec7n b\u1ea1n c\u00f3 th\u1ec3 nh\u1eafm \u0111\u1ebfn, nh\u01b0ng c\u00e1c lo\u1ea1i ph\u1ed5 bi\u1ebfn nh\u1ea5t bao g\u1ed3m:<\/strong><\/p>\n<ul>\n<li>Ng\u01b0\u1eddi g\u1ea7n \u0111\u00e2y c\u00f3 m\u1edf \u1ee9ng d\u1ee5ng<\/li>\n<li>Ng\u01b0\u1eddi g\u1ea7n \u0111\u00e2y \u0111\u00e3 ho\u00e0n th\u00e0nh \u0111\u01a1n \u0111\u1eb7t h\u00e0ng<\/li>\n<li>\u0110\u01a1n \u0111\u1eb7t h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb l\u1edbn<\/li>\n<li>\u0110\u1ea1t \u0111\u01b0\u1ee3c level nh\u1ea5t \u0111\u1ecbnh trong Game<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Lam_the_nao_de_tao_doi_tuong_tuy_chinh_da_thuc_hien_tuong_tac\"><\/span>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng tu\u1ef3 ch\u1ec9nh \u0111\u00e3 th\u1ef1c hi\u1ec7n t\u01b0\u01a1ng t\u00e1c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/ENGAGEMENT-CHAPTER-Image-1-Engagement-Custom-Audiences.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4389\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/ENGAGEMENT-CHAPTER-Image-1-Engagement-Custom-Audiences.png\" alt=\"\" width=\"540\" height=\"553\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/ENGAGEMENT-CHAPTER-Image-1-Engagement-Custom-Audiences.png 540w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/ENGAGEMENT-CHAPTER-Image-1-Engagement-Custom-Audiences-293x300.png 293w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/a><\/p>\n<p>M\u1ed9t trong nh\u1eefng t\u00ednh n\u0103ng tu\u1ef3 ch\u1ec9nh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1edbi nh\u1ea5t c\u1ee7a Facebook l\u00e0 t\u01b0\u01a1ng t\u00e1c (<em>engagement<\/em>). N\u00f3i c\u00e1ch kh\u00e1c, c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o ho\u1eb7c trang c\u1ee7a b\u1ea1n.<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/doi-tuong-tuy-chinh-tuong-tac.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4390\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/doi-tuong-tuy-chinh-tuong-tac.png\" alt=\"\" width=\"462\" height=\"438\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/doi-tuong-tuy-chinh-tuong-tac.png 462w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/doi-tuong-tuy-chinh-tuong-tac-300x284.png 300w\" sizes=\"(max-width: 462px) 100vw, 462px\" \/><\/a><\/p>\n<p>4 ki\u1ec3u tu\u1ef3 ch\u1ec9nh \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c th\u1ef1c s\u1ef1 m\u1edf ra c\u00e1nh c\u1eeda cho c\u00e1c doanh nghi\u1ec7p thi\u1ebfu s\u1ed1 l\u01b0\u1ee3ng \u0111\u1ed1i t\u01b0\u1ee3ng v\u1edbi c\u00e1c tu\u1ef3 ch\u1ecdn kh\u00e1c.<\/p>\n<h3>Tu\u1ef3 ch\u1ec9nh \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c v\u1edbi Video<\/h3>\n<p>Khi b\u1ea1n t\u1ea1o m\u1ed9t qu\u1ea3ng c\u00e1o v\u1edbi video, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng tu\u1ef3 ch\u1ec9nh cho t\u1ea5t c\u1ea3 nh\u1eefng ai xem video \u0111\u00f3 ho\u1eb7c ch\u1ec9 m\u1ed9t ph\u1ea7n tr\u0103m c\u1ee7a video! B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m qu\u1ea3ng c\u00e1o video, ch\u1ec9 \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u00e0 bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Chapter-8-Video-1-with-Arrow-1024x532.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4391\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Chapter-8-Video-1-with-Arrow-1024x532.png\" alt=\"\" width=\"1024\" height=\"532\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Chapter-8-Video-1-with-Arrow-1024x532.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Chapter-8-Video-1-with-Arrow-1024x532-300x156.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Chapter-8-Video-1-with-Arrow-1024x532-768x399.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>\u0110i\u1ec1u n\u00e0y gi\u1edd \u0111\u00e2y c\u00f3 th\u1ec3 cho b\u1ea1n s\u1edf h\u1eefu ri\u00eang \u0111\u1ed1i t\u01b0\u1ee3ng tu\u1ef3 ch\u1ec9nh, b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi cho h\u1ecd trang b\u00e1n h\u00e0ng, m\u1ed9t cu\u1ed1n ebook, ho\u1eb7c m\u1ed9t qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng\u00a0h\u01a1n!<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Chapter-8-Video-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4392\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Chapter-8-Video-2.png\" alt=\"\" width=\"865\" height=\"326\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Chapter-8-Video-2.png 865w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Chapter-8-Video-2-300x113.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Chapter-8-Video-2-768x289.png 768w\" sizes=\"(max-width: 865px) 100vw, 865px\" \/><\/a><\/p>\n<h3>\u0110\u1ed1i t\u01b0\u1ee3ng Tu\u1ef3 ch\u1ec9nh ki\u1ec3u Lead Ads<\/h3>\n<p>L\u00e0 m\u1ed9t marketer, ch\u00fang ta ch\u1eafc ch\u1eafn ph\u1ea3i bi\u1ebft \u0111\u1ebfn qu\u1ea3ng c\u00e1o Facebook Lead Ads (<em>qu\u1ea3ng c\u00e1o thu th\u1eadp th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, th\u01b0\u1eddng bao g\u1ed3m t\u00ean, email, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i<\/em>) &#8211; ch\u00fang t\u00f4i th\u1eadm ch\u00ed c\u00f2n c\u00f3 b\u00e0i h\u01b0\u1edbng d\u1eabn b\u1ea1n c\u00e1ch th\u1ee9c \u0111\u1ec3 \u0111\u1ed3ng b\u1ed9 ho\u00e1 Lead Ads v\u1edbi Email CRM. Nh\u01b0ng b\u1ea1n c\u00f3 bi\u1ebft, b\u1ea1n th\u1eadm ch\u00ed c\u00f3 kh\u1ea3 n\u0103ng nh\u1eafm \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi m\u1edf Lead Ad nh\u01b0ng kh\u00f4ng ho\u00e0n th\u00e0nh ch\u00fang (t\u1ee9c l\u00e0 h\u1ecd kh\u00f4ng \u0111i\u1ec1n th\u00f4ng tin v\u00e0 nh\u1ea5n n\u00fat g\u1eedi \u0111i).<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Chapter-8-Lead-Ad-Didnt-Convert.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4394\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Chapter-8-Lead-Ad-Didnt-Convert.jpg\" alt=\"\" width=\"567\" height=\"325\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Chapter-8-Lead-Ad-Didnt-Convert.jpg 567w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/Chapter-8-Lead-Ad-Didnt-Convert-300x172.jpg 300w\" sizes=\"(max-width: 567px) 100vw, 567px\" \/><\/a><\/p>\n<p>H\u1ecd c\u00f3 th\u1ec3 \u0111i\u1ec1n s\u1ed1 \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c email&#8230;nh\u01b0ng r\u1ed3i c\u00f3 \u0111i\u1ec1u g\u00ec \u0111\u00f3 l\u00e0m h\u1ecd d\u1eebng l\u1ea1i. V\u1edbi vi\u1ec7c ti\u1ebfp th\u1ecb l\u1ea1i cho \u0111\u1ed1i t\u01b0\u1ee3ng ng\u00e1ch n\u00e2ng cao (hightly niche re-targeting) n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 nh\u1eafm \u0111\u1ebfn h\u1ecd l\u1ea7n n\u1eefa v\u1edbi qu\u1ea3ng c\u00e1o Lead Ad kh\u00e1c, ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 qu\u1ea3ng c\u00e1o theo ki\u1ec3u th\u00f4ng th\u01b0\u1eddng \u0111\u1ec3 h\u1ecd g\u1eedi th\u00f4ng tin tr\u00ean m\u1ed9t trang landing page!<\/p>\n<h3>\u0110\u1ed1i t\u01b0\u1ee3ng tu\u1ef3 ch\u1ec9nh t\u01b0\u01a1ng t\u00e1c v\u1edbi Canvas<\/h3>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/doi-tuong-tuy-chinh-tuong-tac-canvas.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4395\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/doi-tuong-tuy-chinh-tuong-tac-canvas.png\" alt=\"\" width=\"462\" height=\"438\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/doi-tuong-tuy-chinh-tuong-tac-canvas.png 462w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/doi-tuong-tuy-chinh-tuong-tac-canvas-300x284.png 300w\" sizes=\"(max-width: 462px) 100vw, 462px\" \/><\/a><\/p>\n<p>C\u00f3 th\u1ec3 b\u1ea1n \u0111\u00e3 t\u1ea1o \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng v\u1edbi qu\u1ea3ng c\u00e1o Canvas, nh\u01b0ng v\u1eabn ch\u01b0a nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec b\u1ea1n mong \u0111\u1ee3i? Gi\u1edd \u0111\u00e2y b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp th\u1ecb l\u1ea1i cho nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o Canvas c\u1ee7a b\u1ea1n!<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/ENGAGEMENT-CHAPTER-Image-8-Canvas-Custom-Audience.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4396\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/ENGAGEMENT-CHAPTER-Image-8-Canvas-Custom-Audience.png\" alt=\"\" width=\"551\" height=\"385\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/ENGAGEMENT-CHAPTER-Image-8-Canvas-Custom-Audience.png 551w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/ENGAGEMENT-CHAPTER-Image-8-Canvas-Custom-Audience-300x210.png 300w\" sizes=\"(max-width: 551px) 100vw, 551px\" \/><\/a><\/p>\n<h3>T\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng tu\u1ef3 ch\u1ec9nh t\u01b0\u01a1ng t\u00e1c v\u1edbi trang<\/h3>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/ENGAGEMENT-CHAPTER-Image-9-page-engagement-highlight.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4397\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/ENGAGEMENT-CHAPTER-Image-9-page-engagement-highlight.png\" alt=\"\" width=\"462\" height=\"438\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/ENGAGEMENT-CHAPTER-Image-9-page-engagement-highlight.png 462w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/ENGAGEMENT-CHAPTER-Image-9-page-engagement-highlight-300x284.png 300w\" sizes=\"(max-width: 462px) 100vw, 462px\" \/><\/a><\/p>\n<p>Gi\u1edd \u0111\u00e2y b\u1ea1n c\u00f3 th\u1ec3 nh\u1eafm \u0111\u1ebfn nh\u1eefng ai t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o ho\u1eb7c trang c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u00e1c th\u00f4ng tin like, comments v\u00e0 chia s\u1ebb kh\u00f4ng ch\u1ec9 c\u00f2n l\u00e0 c\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea (<em>vanity metrics<\/em>) n\u1eefa, vui m\u1eebng l\u00e0m sao!<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/ENGAGEMENT-CHAPTER-Image-10-page-engagement-options.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4398\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/ENGAGEMENT-CHAPTER-Image-10-page-engagement-options.png\" alt=\"\" width=\"540\" height=\"372\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/ENGAGEMENT-CHAPTER-Image-10-page-engagement-options.png 540w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/ENGAGEMENT-CHAPTER-Image-10-page-engagement-options-300x207.png 300w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/a><\/p>\n<p>B\u1ea1n c\u1ea3m th\u1ea5y b\u1ed1i r\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c l\u1ef1a ch\u1ecdn \u0111\u00f3? \u0110\u1ec3 ch\u00fang t\u00f4i gi\u1ea3i th\u00edch r\u00f5 h\u01a1n:<\/p>\n<p><strong>T\u1ea5t c\u1ea3 nh\u1eefng ai t\u01b0\u01a1ng t\u00e1c v\u1edbi trang c\u1ee7a b\u1ea1n:\u00a0<\/strong>T\u1ea5t c\u1ea3 nh\u1eefng ai gh\u00e9 th\u0103m trang c\u1ee7a b\u1ea1n ho\u1eb7c t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung qu\u1ea3ng c\u00e1o tr\u00ean Facebook ho\u1eb7c tr\u00ean Messenger.<\/p>\n<p><strong>B\u1ea5t k\u1ef3 ai gh\u00e9 th\u0103m trang c\u1ee7a b\u1ea1n<\/strong>: T\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi t\u1eebng gh\u00e9 th\u0103m trang c\u1ee7a b\u1ea1n, b\u1ea5t k\u1ec3 h\u00e0nh \u0111\u1ed9ng m\u00e0 h\u1ecd th\u1ef1c hi\u1ec7n.<\/p>\n<p><strong>Nh\u1eefng ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u00e0i \u0111\u0103ng ho\u1eb7c qu\u1ea3ng c\u00e1o<\/strong>: Ch\u1ec9 nh\u1eafm \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u00e0i post tr\u00ean trang ho\u1eb7c qu\u1ea3ng c\u00e1o. T\u01b0\u01a1ng t\u00e1c bao g\u1ed3m c\u00e1c ph\u1ea3n \u1ee9ng (Likes, Love, Haha, Wow, Sad, v\u00e0 Angry), chia s\u1ebb, b\u00ecnh lu\u1eadn, click link ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 cu\u1ed9n xem qu\u1ea3ng c\u00e1o xoay v\u00f2ng.<\/p>\n<p><strong>Nh\u1eefng ng\u01b0\u1eddi click v\u00e0o b\u1ea5t c\u1ee9 n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (call-to-action) n\u00e0o<\/strong>: Ch\u1ec9 nh\u1eefng ng\u01b0\u1eddi click v\u00e0o b\u1ea5t c\u1ee9 n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng n\u00e0o tr\u00ean trang, v\u00ed d\u1ee5 nh\u01b0: &#8220;Mua Ngay&#8221;<\/p>\n<p><strong>Nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 g\u1eedi tin nh\u1eafn cho trang c\u1ee7a b\u1ea1n<\/strong>: Ch\u1ec9 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 g\u1eedi tin nh\u1eafn cho trang c\u1ee7a b\u1ea1n.<\/p>\n<p><strong>Nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 l\u01b0u trang ho\u1eb7c b\u1ea5t k\u1ef3 b\u00e0i \u0111\u0103ng n\u00e0o c\u1ee7a b\u1ea1n<\/strong>: Ch\u1ec9 nh\u1eefng ng\u01b0\u1eddi n\u00e0o \u0111\u00e3 l\u01b0u l\u1ea1i trang ho\u1eb7c b\u00e0i \u0111\u0103ng t\u1eeb trang c\u1ee7a b\u1ea1n.<\/p>\n<p>N\u00ean nh\u1edb l\u00e0, \u0111\u1ed1i t\u01b0\u1ee3ng trong t\u01b0\u01a1ng t\u00e1c trang ph\u1ea3i c\u00f3 t\u1ed1i thi\u1ec3u 20 ng\u01b0\u1eddi!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Lam_the_nao_de_tao_doi_tuong_tuong_tu\"><\/span>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/lookalike.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4400\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/lookalike.png\" alt=\"\" width=\"664\" height=\"371\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/lookalike.png 664w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/lookalike-300x168.png 300w\" sizes=\"(max-width: 664px) 100vw, 664px\" \/><\/a><\/p>\n<p>Trong khi t\u00f9y ch\u1ec9nh \u0111\u1ed1i t\u01b0\u1ee3ng ti\u00eau chu\u1ea9n l\u00e0 c\u00e1ch r\u1ea5t tuy\u1ec7t \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c l\u1ea1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng tham gia v\u1edbi b\u1ea1n tr\u01b0\u1edbc \u0111\u00e2y, <strong>t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1 cho ph\u00e9p b\u1ea1n t\u00ecm ra h\u00e0ng tr\u0103m ng\u00e0n ng\u01b0\u1eddi d\u00f9ng ch\u01b0a bi\u1ebft b\u1ea1n tr\u01b0\u1edbc \u0111\u00e2y, nh\u01b0ng r\u1ea5t c\u00f3 kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/strong><\/p>\n<p>R\u1ea5t kh\u00f3 \u0111\u1ec3 \u0111o\u00e1n \u0111\u01b0\u1ee3c s\u1ee9c m\u1ea1nh c\u00f4ng c\u1ee5 n\u00e0y nh\u01b0 th\u1ebf n\u00e0o. V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o \u0110\u1ed1i t\u01b0\u1ee3ng T\u00f9y ch\u1ec9nh v\u1edbi 10 ng\u00e0n kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 nh\u1eadn v\u1ec1 t\u1ec7p \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1 v\u1edbi 200 ng\u00e0n ng\u01b0\u1eddi r\u1ea5t gi\u1ed1ng v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 s\u1eb5n s\u00e0ng cho vi\u1ec7c qu\u1ea3ng c\u00e1o!<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1 cho:<\/p>\n<ul>\n<li>Trang fanpage<\/li>\n<li>Danh s\u00e1ch email<\/li>\n<li>Kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i\/kh\u00e1ch h\u00e0ng c\u0169<\/li>\n<li>T\u1ec7p \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh t\u1eebng truy c\u1eadp web<\/li>\n<li>C\u00e1c ho\u1ea1t \u0111\u1ed9ng trong \u1ee9ng d\u1ee5ng (app)<\/li>\n<li>T\u01b0\u01a1ng t\u00e1c (Video, App, Posts,&#8230;)<\/li>\n<li>Chuy\u1ec3n \u0111\u1ed5i \/ C\u00e1c s\u1ef1 ki\u1ec7n ti\u00eau chu\u1ea9n<\/li>\n<\/ul>\n<p>\u0110\u1ec3 c\u00f3 th\u00eam th\u00f4ng tin h\u1eefu \u00edch, h\u00e3y xem b\u00e0i vi\u1ebft t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1 tr\u00ean Facebook c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n<p>L\u01b0u \u00fd: \u0110\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1 \u0111\u01b0\u1ee3c t\u1ea1o ch\u1ec9 trong <strong>M\u1ed8T qu\u1ed1c gia<\/strong>. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0m c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf th\u1ea5y ch\u00e1n n\u1ea3n khi h\u1ecd ph\u1ea3i t\u1ea1o nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng trong Power Editor. Khi so s\u00e1nh, th\u00ec v\u1edbi AdEspresso, t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1 xuy\u00ean qu\u1ed1c gia <strong>nhanh h\u01a1n r\u1ea5t nhi\u1ec1u<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Nham_muc_tieu_quang_cao_Facebook_cho_doi_tuong_tuy_chinh\"><\/span>Nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o Facebook cho \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Nh\u1eafm m\u1ee5c ti\u00eau cho \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ea5t \u0111\u01a1n gi\u1ea3n (<em>extremely simple<\/em>). B\u1ea1n ch\u1ec9 c\u1ea7n m\u1edf Facebook Ads Manager ho\u1eb7c Power Editor v\u00e0 t\u1ea1o m\u1ed9t qu\u1ea3ng c\u00e1o m\u1edbi.<\/p>\n<p>Sau khi b\u1ea1n t\u1ea1o qu\u1ea3ng c\u00e1o, b\u1ea1n s\u1ebd \u0111\u1ebfn ph\u1ea7n \u0111\u1ed1i t\u01b0\u1ee3ng (<em>Audience<\/em>). Ch\u1ecdn t\u00f9y ch\u1ec9nh \u0111\u1ea7u ti\u00ean &#8220;<em>Custom Audiences<\/em>&#8220;.<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/doi-tuong.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4401\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/doi-tuong.png\" alt=\"\" width=\"913\" height=\"267\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/doi-tuong.png 913w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/doi-tuong-300x88.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/doi-tuong-768x225.png 768w\" sizes=\"(max-width: 913px) 100vw, 913px\" \/><\/a><\/p>\n<p>B\u1ea1n ch\u1ec9 c\u1ea7n g\u00f5 t\u00ean c\u1ee7a \u0110\u1ed1i t\u01b0\u1ee3ng T\u00f9y ch\u1ec9nh b\u1ea1n mu\u1ed1n nh\u1eafm \u0111\u1ebfn v\u00e0 ch\u1ecdn n\u00f3 t\u1eeb danh s\u00e1ch t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1n (<em>autocomplete list<\/em>). N\u1ebfu b\u1ea1n mu\u1ed1n, <strong>b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn<\/strong>.<\/p>\n<p>M\u1ed9t khi b\u1ea1n \u0111\u00e3 ch\u1ecdn \u0111\u01b0\u1ee3c m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng, b\u1ea1n nh\u1eadn th\u1ea5y r\u1eb1ng khi di con tr\u1ecf chu\u1ed9t qua n\u00f3 s\u1ebd t\u1ea1o ra hai bi\u1ec3u t\u01b0\u1ee3ng xu\u1ea5t hi\u1ec7n. Bi\u1ec3u t\u01b0\u1ee3ng d\u1ea5u X s\u1ebd x\u00f3a \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n v\u00e0 click m\u0169i t\u00ean tr\u1ecf xu\u1ed1ng s\u1ebd cho b\u1ea1n l\u1ef1a ch\u1ecdn <strong>lo\u1ea1i tr\u1eeb<\/strong> \u0111\u1ed1i t\u01b0\u1ee3ng.<\/p>\n<p>N\u1ebfu b\u1ea1n l\u00e0 doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, h\u00e3y \u0111\u1ecdc b\u00e0i vi\u1ebft c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 t\u00f9y ch\u1ec9nh \u0111\u1ed1i t\u01b0\u1ee3ng trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed &#8211; n\u00f3 c\u00f3 nhi\u1ec1u l\u1eddi khuy\u00ean b\u1ed5 \u00edch \u0111\u1ea5y!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_cach_de_thuc_day_cac_chien_dich_cua_ban_voi_doi_tuong_tuy_chinh\"><\/span>3 c\u00e1ch \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Gi\u1edd \u0111\u00e2y b\u1ea1n \u0111\u00e3 bi\u1ebft c\u00e1ch t\u1ea1o t\u1ea5t c\u1ea3 c\u00e1c d\u1ea1ng kh\u00e1ch nhau c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng, \u0111\u00e3 \u0111\u1ebfn l\u00fac chuy\u1ec3n t\u1eeb h\u01b0\u1edbng d\u1eabn sang chi\u1ebfn thu\u1eadt c\u1ee5 th\u1ec3 (<em>switch from tutorials to tactics<\/em>).<\/p>\n<p>C\u00e1ch b\u1ea1n chia danh s\u00e1ch c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 ph\u1ee5 thu\u1ed9c tr\u00ean ki\u1ec3u kinh doanh b\u1ea1n c\u00f3. \u0110\u1ec3 t\u00f4i \u0111\u01b0a cho b\u1ea1n v\u00e0i v\u00ed d\u1ee5 v\u00e0 t\u00f4i s\u1ebd cho b\u1ea1n th\u1ea5y \u0111i\u1ec1u g\u00ec l\u00e0 t\u1ed1t nh\u1ea5t.<\/p>\n<h3>1, T\u0103ng s\u1ed1 l\u01b0\u1ee3ng like c\u1ee7a trang Facebook (theo c\u00e1ch r\u1ebb ti\u1ec1n)<\/h3>\n<p>N\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00e0 s\u1ea3n ph\u1ea9m d\u00e0i h\u1ea1n m\u00e0 m\u1ecdi doanh nghi\u1ec7p nghi\u00eam t\u00fac \u0111\u1ec1u t\u00ecm ki\u1ebfm, \u0110\u1ed1i t\u01b0\u1ee3ng T\u00f9y ch\u1ec9nh c\u00f3 th\u1ec3 l\u00e0 c\u00e1ch r\u1ebb ti\u1ec1n \u0111\u1ec3 b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c like t\u1eeb danh s\u00e1ch li\u00ean h\u1ec7. \u0110\u01a1n gi\u1ea3n l\u00e0 t\u1ea1o chi\u1ebfn d\u1ecbch Facebook nh\u1eafm \u0111\u1ebfn \u0110\u1ed1i t\u01b0\u1ee3ng T\u00f9y ch\u1ec9nh bao g\u1ed3m t\u1ea5t c\u1ea3 danh s\u00e1ch li\u00ean l\u1ea1c (<em>contacts<\/em>).<\/p>\n<p><strong>\u0110\u1ec3 tr\u00e1nh ph\u00ed ti\u1ec1n, lo\u1ea1i tr\u1eeb t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 l\u00e0 fan c\u1ee7a b\u1ea1n t\u1eeb t\u00f9y ch\u1ecdn nh\u1eafm \u0111\u1ed1i t\u01b0\u1ee3ng. Nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 like trang c\u1ee7a b\u1ea1n r\u1ed3i, b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u0103ng like t\u1eeb\u00a0h\u1ecd n\u1eefa!<\/strong> C\u01a1 h\u1ed9i khi c\u00f3 r\u1ea5t nhi\u1ec1u kh\u00e1ch h\u00e0ng hi\u1ec7n v\u1eabn ch\u01b0a like trang c\u1ee7a b\u1ea1n. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u th\u1eadt v\u00f4 l\u00fd v\u1edbi h\u1ecd &#8211; b\u1edfi v\u1edbi s\u1ed1 ti\u1ec1n h\u1ecd ti\u00eau cho c\u00f4ng ty b\u1ea1n &#8211; h\u1ecd \u0111\u00e1ng ra ph\u1ea3i l\u00e0 nh\u1eefng fan l\u1edbn nh\u1ea5t.<\/p>\n<h3>2, L\u1ea5y l\u1ea1i c\u00e1c kh\u00e1ch h\u00e0ng \u0111\u00e3 m\u1ea5t<\/h3>\n<p>\u0110\u00e3 bao nhi\u00eau l\u1ea7n b\u1ea1n kh\u00e1m ph\u00e1 ra \u0111\u01b0\u1ee3c m\u1ed9t trang web tuy\u1ec7t v\u1eddi r\u1ed3i l\u1ea1i qu\u00ean n\u00f3 sau \u0111\u00f3? \u0110\u00e2y l\u00e0 t\u00ecnh hu\u1ed1ng x\u1ea3y ra th\u01b0\u1eddng xuy\u00ean, th\u1eadm ch\u00ed n\u1ebfu b\u1ea1n mua m\u1ed9t s\u1ea3n ph\u1ea9m r\u1ea5t t\u1ed1t. \u0110\u00e2y c\u0169ng c\u00f3 th\u1ec3 l\u00e0 tr\u01b0\u1eddng h\u1ee3p x\u1ea3y \u0111\u1ebfn v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng c\u0169 c\u1ee7a b\u1ea1n.<\/p>\n<p>\u0110\u1ec3 gi\u1ea3i quy\u1ebft \u0111i\u1ec1u n\u00e0y,<strong> t\u1ea1o ra m\u1ed9t Danh s\u00e1ch T\u00f9y ch\u1ec9nh v\u1edbi danh s\u00e1ch t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng mua s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3 tr\u01b0\u1edbc \u0111\u00e2y<\/strong>, nh\u01b0ng ch\u01b0a mua b\u1ea5t c\u1ee9 s\u1ea3n ph\u1ea9m n\u00e0o trong kho\u1ea3ng th\u1eddi gian g\u1ea7n \u0111\u00e2y (<em>recently<\/em>), v\u00e0 h\u01b0\u1edbng qu\u1ea3ng c\u00e1o \u0111\u1ebfn h\u1ecd v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a b\u1ea1n. H\u1ecd \u0111\u00e3 bi\u1ebft v\u00e0 tin t\u01b0\u1edfng b\u1ea1n t\u1eeb tr\u01b0\u1edbc khi m\u00e0 h\u1ecd \u0111\u1eb7t mua s\u1ea3n ph\u1ea9m. \u0110\u1ea5y l\u00e0 \u0111\u00f2n b\u1ea9y! Nh\u1eafc nh\u1edf h\u1ecd r\u1eb1ng h\u1ecd \u0111\u00e3 giao d\u1ecbch v\u1edbi b\u1ea1n trong qu\u00e1 kh\u1ee9, v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p cho h\u1ecd m\u1ed9t giao d\u1ecbch h\u1ea5p d\u1eabn v\u00ec h\u1ecd l\u00e0 kh\u00e1ch h\u00e0ng l\u00e2u n\u0103m.<\/p>\n<p>Trong tr\u01b0\u1eddng h\u1ee3p \u0111\u1eb7c bi\u1ec7t n\u00e0y, ki\u1ec3u qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t c\u1ee7a Facebook l\u00e0 C\u1ed9t ph\u1ea3i ho\u1eb7c News Feed tr\u1ecf \u0111\u1ebfn m\u1ed9t trang landing page \u0111\u1ec3 thu h\u00fat l\u1ea1i ng\u01b0\u1eddi d\u00f9ng \u0111\u00f3. <strong>\u0110\u1eebng \u0111\u00e1nh gi\u00e1 qu\u00e1 th\u1ea5p (underestimate) qu\u1ea3ng c\u00e1o c\u1ed9t ph\u1ea3i, ch\u00fang \u0111\u00fang l\u00e0 kh\u00f4ng qu\u00e1 h\u1ea5p d\u1eabn v\u00e0 m\u1ecdi ng\u01b0\u1eddi click \u00edt h\u01a1n nh\u01b0ng th\u00f4ng th\u01b0\u1eddng <a href=\"https:\/\/kiencang.net\/dat-gia-thau-quang-cao-facebook-tat-ca-nhung-gi-ban-can-biet-duoc-ho-tro-boi-du-lieu-phien-ban-2017\/\">gi\u00e1 c\u1ee7a n\u00f3 th\u1ef1c s\u1ef1 r\u1ebb<\/a>!<\/strong><\/p>\n<p>N\u00ean nh\u1edb, h\u1ecd \u0111\u00e3 bi\u1ebft v\u00e0 c\u00f3 l\u1ebd tin t\u01b0\u1edfng b\u1ea1n, v\u00ec v\u1eady \u0111\u00f2n b\u1ea9y n\u00e0y s\u1ebd chuy\u1ec3n \u0111\u1ed5i h\u1ecd. T\u1ea1o ra m\u1ed9t th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng v\u00e0 th\u00e2n thi\u1ec7n, s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n trong h\u00ecnh \u1ea3nh ho\u1eb7c ti\u00eau \u0111\u1ec1 c\u1ee7a qu\u1ea3ng c\u00e1o&#8230;h\u1ecd \u0111\u00e3 bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 n\u00f3 s\u1ebd mang \u0111\u1ebfn s\u1ef1 tin t\u01b0\u1edfng!<\/p>\n<p>\u0110\u00e2y l\u00e0 v\u00ed d\u1ee5 hay t\u1eeb m\u1ed9t chuy\u00ean gia maketer, Neil Patel. Anh \u1ea5y bi\u1ebft t\u00f4i \u0111\u00e3 t\u1eebng gh\u00e9 th\u0103m trang blog c\u1ee7a anh v\u00e0 \u0111\u0103ng k\u00fd theo d\u00f5i b\u1eb1ng email, v\u00ec th\u1ebf anh \u00ed m\u1ea1nh d\u1ea1n (<em>boldly<\/em>) s\u1eed d\u1ee5ng t\u00ean v\u00e0 \u1ea3nh c\u1ee7a b\u1ea3n th\u00e2n trong qu\u1ea3ng c\u00e1o d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/neil_patel_facebook_ads.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4404 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/neil_patel_facebook_ads.jpg\" alt=\"\" width=\"248\" height=\"128\" \/><\/a><\/p>\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n l\u00e0m \u1ea5m l\u1ea1i m\u1ed1i quan h\u1ec7,\u00a0n\u00f3i v\u1edbi h\u1ecd r\u1eb1ng b\u1ea1n c\u00f3 m\u1ed9t \u0111\u1ec1 ngh\u1ecb \u0111\u1eb7c h\u1ea5p d\u1eabn\u00a0ch\u1ec9 d\u00e0nh ri\u00eang cho h\u1ecd b\u1edfi v\u00ec b\u1ea1n quan t\u00e2m \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n<p><strong>Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, b\u1ea1n kh\u00f4ng c\u1ea7n lo\u1ea1i tr\u1eeb nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 l\u00e0 fan c\u1ee7a b\u1ea1n trong ph\u1ea7n l\u1ef1a ch\u1ecdn m\u1ee5c ti\u00eau<\/strong>, \u0111\u01a1n gi\u1ea3n l\u00e0 b\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn t\u1ec7p \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh v\u00e0 chia \u0111\u1ec3 ki\u1ec3m tra (<em>split test<\/em>) m\u1ed9t s\u1ed1 qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y theo nh\u00e2n kh\u1ea9u h\u1ecdc \u0111\u1ec3 gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o, t\u00ecm ra nh\u1eefng c\u00e1i ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n.<\/p>\n<p>B\u1ea1n th\u1eadm ch\u00ed c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau ph\u1ee9c t\u1ea1p h\u01a1n b\u1eb1ng c\u00e1ch nh\u1eafm \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 b\u1ecf kh\u00f4ng ho\u00e0n t\u1ea5t gi\u1ecf h\u00e0ng (<em>abandoned their shopping carts<\/em>), ch\u00fang t\u00f4i c\u00f3 nhi\u1ec1u th\u00f4ng tin h\u01a1n \u1edf b\u00e0i vi\u1ebft T\u00f9y ch\u1ec9nh \u0110\u1ed1i t\u01b0\u1ee3ng trong Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n<h3>3, Up-sell\/\u0111\u01b0a ra s\u1ea3n ph\u1ea9m m\u1edbi cho kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3<\/h3>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/custom_audience_customer_retargeting.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4405 aligncenter\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/custom_audience_customer_retargeting.jpg\" alt=\"\" width=\"200\" height=\"135\" \/><\/a><\/p>\n<p>B\u00e1n h\u00e0ng cho ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n th\u00ec d\u1ec5 h\u01a1n l\u00e0 cho ai \u0111\u00f3 ho\u00e0n to\u00e0n xa l\u1ea1 (<em>total stranger<\/em>).<\/p>\n<p><strong>T\u1ea1o ra \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh v\u1edbi nh\u1eefng ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng t\u00edch c\u1ef1c nh\u1ea5t<\/strong>, v\u00e0 n\u1ebfu n\u00f3 c\u00f3 \u00fd ngh\u0129a cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n th\u00ec h\u00e3y chia h\u1ecd ra d\u1ef1a tr\u00ean lo\u1ea1i s\u1ea3n ph\u1ea9m h\u1ecd th\u01b0\u1eddng mua ho\u1eb7c phi\u00ean b\u1ea3n m\u00e0 h\u1ecd d\u00f9ng n\u1ebfu b\u1ea1n \u0111ang b\u00e1n gi\u1ea3i ph\u00e1p SaaS (<em>Software as a Service &#8211; Ph\u1ea7n m\u1ec1m nh\u01b0 l\u00e0 D\u1ecbch v\u1ee5<\/em>).<\/p>\n<p><strong>Sau khi b\u1ea1n chia h\u1ecd ra, t\u1ea1o m\u1ed9t chi\u1ebfn d\u1ecbch v\u1edbi qu\u1ea3ng c\u00e1o r\u1ea5t c\u1ee5 th\u1ec3<\/strong>. \u0110\u1eebng ph\u00ed th\u1eddi gian v\u1edbi vi\u1ec7c qu\u1ea3ng c\u00e1o chung chung v\u1ec1 b\u1ea1n&#8230;h\u1ecd l\u00e0 kh\u00e1ch h\u00e0ng trung th\u00e0nh&#8230;qu\u1ea3ng b\u00e1 b\u00e1n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng g\u00ec h\u1ecd t\u1eebng mua v\u1edbi l\u1ee3i \u00edch ho\u1eb7c n\u00e2ng c\u1ea5p cho h\u1ecd.<\/p>\n<p>T\u00f4i g\u1ee3i \u00fd b\u1ea1n<strong> chia \u0111\u1ec3 ki\u1ec3m tra c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh kh\u00e1c nhau b\u1ea1n nh\u1eafm \u0111\u1ebfn v\u00e0 xem c\u00e1i n\u00e0o t\u1ea1o ra nhi\u1ec1u \u0111\u01a1n h\u00e0ng h\u01a1n<\/strong>.<\/p>\n<p>V\u00ed d\u1ee5 v\u1edbi<strong> AdEspresso<\/strong> (m\u1ed9t ph\u1ea7n m\u1ec1m B2B) ch\u00fang t\u00f4i th\u01b0\u1eddng chia danh s\u00e1ch theo c\u00e1ch n\u00e0y:<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/custom_audience_list_adespresso.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4406\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/custom_audience_list_adespresso.jpg\" alt=\"\" width=\"649\" height=\"216\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/custom_audience_list_adespresso.jpg 649w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/custom_audience_list_adespresso-300x100.jpg 300w\" sizes=\"(max-width: 649px) 100vw, 649px\" \/><\/a><\/p>\n<ul>\n<li>Ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 \u0111\u0103ng k\u00fd nh\u01b0ng ch\u01b0a t\u1ea1o ra b\u1ea5t c\u1ee9 chi\u1ebfn d\u1ecbch n\u00e0o, ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 t\u1ea1o chi\u1ebfn d\u1ecbch nh\u01b0ng d\u1eebng s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng.<\/li>\n<li>Theo ki\u1ec3u qu\u1ea3ng c\u00e1o: Ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 qu\u1ea3ng b\u00e1 c\u00e0i \u1ee9ng d\u1ee5ng tr\u00ean \u0111i\u1ec7n tho\u1ea1i, hay qu\u1ea3ng b\u00e1 website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, hay \u0111\u1ec3 qu\u1ea3ng b\u00e1 trang fanpage?<\/li>\n<li>Nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd email nh\u1eadn b\u1ea3n tin nh\u01b0ng v\u1eabn ch\u01b0a \u0111\u0103ng k\u00fd s\u1eed d\u1ee5ng AdEspresso<\/li>\n<\/ul>\n<p>Ch\u00fang t\u00f4i \u0111\u01b0a v\u00e0o nhi\u1ec1u chi\u1ebfn thu\u1eadt h\u01a1n trong cu\u1ed1n s\u00e1ch: H\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n cho T\u00f9y ch\u1ec9nh \u0110\u1ed1i t\u01b0\u1ee3ng tr\u00ean Facebook &#8211; v\u00ec v\u1eady b\u1ea1n nh\u1edb xem n\u00f3 nh\u00e9!<\/p>\n<p>C\u0169ng v\u1eady, b\u1ea1n \u0111\u1eebng ng\u1ea1i \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m c\u00e1c ki\u1ec3u qu\u1ea3ng c\u00e1o Facebook kh\u00e1c nhau v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh c\u1ee7a b\u1ea1n. H\u1ecd \u0111\u00e3 c\u00f3 tr\u00ean 12 ki\u1ec3u k\u1ec3 t\u1eeb th\u1eddi \u0111i\u1ec3m c\u00f3 b\u00e0i \u0111\u0103ng n\u00e0y!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cac_chien_thuat_nang_cao_voi_AdEspresso\"><\/span>C\u00e1c chi\u1ebfn thu\u1eadt n\u00e2ng cao v\u1edbi AdEspresso<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>AdEspresso<\/strong> hi\u1ec7n cung c\u1ea5p <strong>hai tu\u1ef3 ch\u1ecdn cho ng\u01b0\u1eddi d\u00f9ng, \u0111\u00e2y l\u00e0 b\u01b0\u1edbc ti\u1ebfn so v\u1edbi Power Editor<\/strong>:<\/p>\n<p><strong>T\u00ecm ki\u1ebfm \u0111\u1ed1i t\u01b0\u1ee3ng tu\u1ef3 ch\u1ec9nh v\u1edbi T\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1 nhanh<\/strong><\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/48-Custom-Audience-Search-BLUR-OUT-numbers.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4408\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/48-Custom-Audience-Search-BLUR-OUT-numbers.png\" alt=\"\" width=\"1200\" height=\"527\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/48-Custom-Audience-Search-BLUR-OUT-numbers.png 1200w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/48-Custom-Audience-Search-BLUR-OUT-numbers-300x132.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/48-Custom-Audience-Search-BLUR-OUT-numbers-768x337.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/48-Custom-Audience-Search-BLUR-OUT-numbers-1024x450.png 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p>V\u1edbi c\u00e1c b\u1ed9 l\u1ecdc \u0111\u1ed1i t\u01b0\u1ee3ng tu\u1ef3 ch\u1ec9nh c\u1ee7a ch\u00fang t\u00f4i, b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng t\u1ea1o ngay l\u1eadp t\u1ee9c \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1 t\u1eeb t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00e3 c\u00f3 c\u1ee7a b\u1ea1n.<\/p>\n<p>K\u00e9o h\u1ecd ra v\u1edbi ch\u1ee9c n\u0103ng t\u00ecm ki\u1ebfm \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 d\u00e0ng c\u1ee7a ch\u00fang t\u00f4i! B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm theo t\u00ean \u0111\u1ed1i t\u01b0\u1ee3ng tu\u1ef3 ch\u1ec9nh.<\/p>\n<p><strong>AdEspresso\u2019s Asset Manager<\/strong><\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/49-Asset-Manager-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4409\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/49-Asset-Manager-1.png\" alt=\"\" width=\"1200\" height=\"414\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/49-Asset-Manager-1.png 1200w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/49-Asset-Manager-1-300x104.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/49-Asset-Manager-1-768x265.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/49-Asset-Manager-1-1024x353.png 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p>V\u1edbi ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3n l\u00fd c\u1ee7a ch\u00fang t\u00f4i, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o v\u00e0 s\u1eafp x\u1ebfp \u0111\u1ed1i t\u01b0\u1ee3ng theo c\u00e1ch ch\u01b0a t\u1eebng c\u00f3 tr\u01b0\u1edbc \u0111\u00e2y. B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o h\u00e0ng tr\u0103m \u0111\u1ed1i t\u01b0\u1ee3ng ri\u00eang bi\u1ec7t b\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p s\u1ee9c m\u1ea1nh c\u1ee7a t\u00ednh n\u0103ng nh\u1eafm \u0111\u1ebfn s\u1edf th\u00edch v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng tu\u1ef3 ch\u1ec9nh. B\u1ea1n h\u00e3y th\u1eed l\u00e0m xem th\u1ebf n\u00e0o! (<em>Give it a go!<\/em>)<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/49-asset-manager-2-blur-our-AdEspresso-Customer-numbers.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4410\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/49-asset-manager-2-blur-our-AdEspresso-Customer-numbers.png\" alt=\"\" width=\"954\" height=\"511\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/49-asset-manager-2-blur-our-AdEspresso-Customer-numbers.png 954w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/49-asset-manager-2-blur-our-AdEspresso-Customer-numbers-300x161.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/49-asset-manager-2-blur-our-AdEspresso-Customer-numbers-768x411.png 768w\" sizes=\"(max-width: 954px) 100vw, 954px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Loi_cuoi_ve_cac_quy_dinh_tinh_hop_phap_cua_doi_tuong_tuy_chinh\"><\/span>L\u1eddi cu\u1ed1i v\u1ec1 c\u00e1c quy \u0111\u1ecbnh &amp; t\u00ednh h\u1ee3p ph\u00e1p c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng tu\u1ef3 ch\u1ec9nh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>T\u00f4i khuy\u1ebfn kh\u00edch (<em>encourage<\/em>) b\u1ea1n \u0111\u1ecdc to\u00e0n b\u1ed9 n\u1ed9i dung v\u1ec1 c\u00e1c <strong>\u0110i\u1ec1u kho\u1ea3n S\u1eed d\u1ee5ng D\u1ecbch v\u1ee5 c\u1ee7a \u0110\u1ed1i t\u01b0\u1ee3ng Tu\u1ef3 ch\u1ec9nh trong Facebook<\/strong>. Nh\u01b0ng v\u00ec t\u00f4i c\u00f3 th\u1ec3 \u0111o\u00e1n \u0111\u01b0\u1ee3c h\u1ea7u h\u1ebft c\u00e1c b\u1ea1n s\u1ebd kh\u00f4ng \u0111\u1ecdc n\u00ean \u1edf \u0111\u00e2y s\u1ebd c\u00f3 m\u1ed9t b\u1ea3n t\u00f3m t\u1eaft r\u1ea5t ng\u1eafn g\u1ecdn th\u00f4i v\u1ec1 <strong>HAI \u0111i\u1ec1u b\u1ea1n PH\u1ea2I bi\u1ebft n\u1ebfu kh\u00f4ng mu\u1ed1n t\u00e0i kho\u1ea3n b\u1ecb kho\u00e1<\/strong>.<\/p>\n<ol>\n<li><strong>B\u1ea1n ch\u1ec9 c\u00f3 th\u1ec3 t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng tu\u1ef3 ch\u1ec9nh v\u1edbi d\u1eef li\u1ec7u<\/strong> (email, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, UID) <strong>b\u1ea1n \u0111\u01b0\u1ee3c cho ph\u00e9p s\u1eed d\u1ee5ng<\/strong>. Th\u00eam n\u00f3 v\u00e0o ch\u00ednh s\u00e1ch b\u1ea3o m\u1eadt (<em>privacy policy<\/em>) c\u1ee7a b\u1ea1n cho \u0111\u1ea7y \u0111\u1ee7 v\u00e0 ch\u1eafc ch\u1eafn (<em>\u00fd l\u00e0 b\u1ea1n n\u00ean n\u00f3i r\u00f5 l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng th\u00f4ng tin m\u00e0 kh\u00e1ch h\u00e0ng ch\u1ee7 \u0111\u1ed9ng cung c\u1ea5p cho b\u1ea1n \u0111\u1ec3 th\u1ef1c hi\u1ec7n marketing<\/em>). \u0110\u1ec3 \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c r\u00f5 r\u00e0ng h\u01a1n n\u1eefa: <strong>b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p s\u1eed d\u1ee5ng d\u1eef li\u1ec7u thu th\u1eadp tr\u00ean c\u00e1c website<\/strong> ho\u1eb7c tr\u00ean Facebook (<em>ch\u1eb3ng h\u1ea1n n\u1ebfu b\u1ea1n d\u00f9ng c\u00e1c c\u00f4ng c\u1ee5 qu\u00e9t s\u1ed1 \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c email; ho\u1eb7c b\u1ea1n mua th\u00f4ng tin t\u1eeb b\u00ean n\u00e0o \u0111\u00f3 kh\u00e1c, nh\u1eefng ng\u01b0\u1eddi trong danh s\u00e1ch n\u00e0y kh\u00f4ng cho ph\u00e9p b\u1ea1n s\u1eed d\u1ee5ng th\u00f4ng tin \u0111\u1ec3 li\u00ean l\u1ea1c v\u01a1i h\u1ecd &#8211; v\u00e0 th\u1ef1c t\u1ebf l\u00e0 th\u01b0\u1eddng h\u1ecd ch\u1eb3ng bi\u1ebft b\u1ea1n l\u00e0 ai, nh\u01b0 th\u1ebf n\u1ebfu b\u1ea1n c\u1ed1 t\u00ecnh qu\u1ea3ng c\u00e1o s\u1ebd l\u00e0 tr\u00e1i lu\u1eadt<\/em>).<\/li>\n<li><strong>B\u1ea1n kh\u00f4ng th\u1ec3 gi\u1eef l\u1ea1i m\u1ed9t ng\u01b0\u1eddi trong \u0111\u1ed1i t\u01b0\u1ee3ng tu\u1ef3 ch\u1ec9nh c\u1ee7a b\u1ea1n &#8211; ng\u01b0\u1eddi m\u00e0 \u0111\u00e3 c\u00f3 y\u00eau c\u1ea7u Ra Kh\u1ecfi danh s\u00e1ch kh\u00e1ch h\u00e0ng kh\u00e1c<\/strong> (v\u00ed d\u1ee5 nh\u01b0 danh s\u00e1ch email). V\u00ec v\u1eady n\u1ebfu ai \u0111\u00f3 mu\u1ed1n ng\u1eebng nh\u1eadn b\u1ea3n tin t\u1eeb ch\u01b0\u01a1ng tr\u00ecnh nh\u1eadn th\u01b0 c\u1ee7a b\u1ea1n, th\u00ec b\u1ea1n ph\u1ea3i lo\u1ea1i b\u1ecf anh\/c\u00f4 \u1ea5y ra kh\u1ecfi \u0111\u1ed1i t\u01b0\u1ee3ng tu\u1ef3 ch\u1ec9nh.<\/li>\n<\/ol>\n<p>N\u00f3i ng\u1eafn g\u1ecdn: <strong>gi\u1eef \u0111\u1ed1i t\u01b0\u1ee3ng tu\u1ef3 ch\u1ec9nh c\u1ee7a b\u1ea1n lu\u00f4n lu\u00f4n c\u1eadp nh\u1eadt!<\/strong><\/p>\n<p>N\u1ebfu b\u1ea1n \u0111\u0103ng k\u00fd d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed AdEspresso, b\u1ea1n s\u1ebd c\u00f3 kinh nghi\u1ec7m \u0111\u1ea7u tay v\u1edbi t\u00ednh n\u0103ng \u0111\u1ed3ng b\u1ed9 \u0111\u1ed1i t\u01b0\u1ee3ng tu\u1ef3 ch\u1ec9nh \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p s\u1eb5n c\u1ee7a ch\u00fang t\u00f4i!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ket_luan\"><\/span>K\u1ebft lu\u1eadn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u0110\u1ed1i t\u01b0\u1ee3ng tu\u1ef3 ch\u1ec9nh trong qu\u1ea3ng c\u00e1o Facebook l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ea7y s\u1ee9c m\u1ea1nh \u0111\u1ec3 gia t\u0103ng \u0111\u01a1n h\u00e0ng v\u1edbi gi\u00e1 c\u1ea3 r\u1ea5t c\u1ea1nh tranh<\/strong>.<\/p>\n<p>T\u00f4i ch\u1eafc ch\u1eafn r\u1eb1ng <strong>b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ra nhi\u1ec1u c\u00e1ch s\u00e1ng t\u1ea1o kh\u00e1c \u0111\u1ec3 khai th\u00e1c t\u1ed1i \u0111a s\u1ee9c m\u1ea1nh c\u1ee7a n\u00f3<\/strong>, h\u00e3y chia s\u1ebb ch\u00fang \u1edf ph\u1ea7n comments nh\u00e9!<\/p>\n<p>Nh\u01b0 m\u1ecdi khi, g\u1ee3i \u00fd c\u1ee7a t\u00f4i \u0111\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ee3i \u00edch nh\u1ea5t t\u1eeb ng\u00e2n s\u00e1ch marketing l\u00e0 lu\u00f4n lu\u00f4n chia qu\u1ea3ng c\u00e1o ra \u0111\u1ec3 ki\u1ec3m tra&#8230;n\u1ebfu l\u00e0 v\u1edbi c\u00f4ng c\u1ee5 AdEspresso c\u1ee7a ch\u00fang t\u00f4i th\u00ec c\u00e0ng t\u1ed1t!<\/p>\n<p><em>(D\u1ecbch t\u1eeb b\u00e0i vi\u1ebft: Facebook ad custom audiences: everything you need to know &#8211; 2017 UPDATE &#8211; T\u00e1c gi\u1ea3: Massimo Chieruzzi &#8211; Trang web: AdEspresso &#8211; Ng\u01b0\u1eddi d\u1ecbch: Nguy\u1ec5n \u0110\u1ee9c Anh)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u \u0111\u1ed3ng \u00fd \u0111i\u1ec1u n\u00e0y: \u0110\u1ed1i t\u01b0\u1ee3ng T\u00f9y ch\u1ec9nh tr\u00ean Facebook l\u00e0 m\u1ed9t trong nh\u1eefng &#8211; n\u1ebfu kh\u00f4ng mu\u1ed1n n\u00f3i l\u00e0 c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft nh\u1ea5t \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Facebook th\u00e0nh c\u00f4ng. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd xem x\u00e9t t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec b\u1ea1n &hellip;<\/p>\n","protected":false},"author":1,"featured_media":4372,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u1ea1o qu\u1ea3ng c\u00e1o cho \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh tr\u00ean Facebook - T\u1ea5t c\u1ea3 nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n bi\u1ebft - Phi\u00ean b\u1ea3n c\u1eadp nh\u1eadt 2017 &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/tao-quang-cao-cho-doi-tuong-tuy-chinh-tren-facebook-tat-ca-nhung-gi-ban-can-biet-phien-ban-cap-nhat-2017\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u1ea1o qu\u1ea3ng c\u00e1o cho \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh tr\u00ean Facebook - T\u1ea5t c\u1ea3 nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n bi\u1ebft - Phi\u00ean b\u1ea3n c\u1eadp nh\u1eadt 2017 &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"T\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u \u0111\u1ed3ng \u00fd \u0111i\u1ec1u n\u00e0y: \u0110\u1ed1i t\u01b0\u1ee3ng T\u00f9y ch\u1ec9nh tr\u00ean Facebook l\u00e0 m\u1ed9t trong nh\u1eefng &#8211; n\u1ebfu kh\u00f4ng mu\u1ed1n n\u00f3i l\u00e0 c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft nh\u1ea5t \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Facebook th\u00e0nh c\u00f4ng. 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