{"id":4300,"date":"2017-05-01T08:03:16","date_gmt":"2017-05-01T08:03:16","guid":{"rendered":"https:\/\/kiencang.net\/?p=4300"},"modified":"2022-01-20T00:09:00","modified_gmt":"2022-01-19T17:09:00","slug":"tai-lieu-hoan-chinh-de-hieu-chi-phi-quang-cao-tren-facebook-diem-chuan-danh-gia-nam-2016","status":"publish","type":"post","link":"https:\/\/kiencang.net\/tai-lieu-hoan-chinh-de-hieu-chi-phi-quang-cao-tren-facebook-diem-chuan-danh-gia-nam-2016\/","title":{"rendered":"Hi\u1ec3u r\u00f5 chi ph\u00ed qu\u1ea3ng c\u00e1o tr\u00ean Facebook (\u0111i\u1ec3m chu\u1ea9n \u0111\u00e1nh gi\u00e1 n\u0103m 2016)"},"content":{"rendered":"\n<p>C\u00f3 m\u1ed9t c\u00e2u h\u1ecfi ch\u00fang t\u00f4i su\u1ed1t ng\u00e0y nghe th\u1ea5y, v\u00e0 \u1edf \u0111\u00e2u c\u0169ng nh\u1eafc \u0111\u1ebfn: <em>Chi ph\u00ed qu\u1ea3ng c\u00e1o Facebook l\u00e0 bao nhi\u00eau?<\/em><\/p>\n\n\n\n<p>Ch\u00fang t\u00f4i xem x\u00e9t c\u00e2u h\u1ecfi r\u1ea5t nhi\u1ec1u l\u1ea7n v\u00e0 ch\u1ec9 c\u00f3 m\u1ed9t c\u00e2u tr\u1ea3 l\u1eddi ch\u00fang t\u00f4i c\u1ea3m th\u1ea5y \u1ed5n &#8220;n\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1&#8221;.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 \u0111i\u1ec1u ho\u00e0n to\u00e0n ch\u00ednh x\u00e1c. C\u00f3 r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u c\u1ea7n \u0111i s\u00e2u \u0111\u1ec3 hi\u1ec3u chi ph\u00ed qu\u1ea3ng c\u00e1o tr\u00ean Facebook; t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 t\u1eeb <a href=\"https:\/\/kiencang.net\/tao-quang-cao-cho-doi-tuong-tuy-chinh-tren-facebook-tat-ca-nhung-gi-ban-can-biet-phien-ban-cap-nhat-2017\/\">\u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a> (<em>your audience<\/em>) \u0111\u1ebfn k\u1ebf ho\u1ea1ch \u0111\u1ea5u gi\u00e1 (<em>bidding plan<\/em>) \u0111\u1ec3 th\u0103ng h\u1ea1ng tr\u00ean Facebook \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn s\u1ed1 ti\u1ec1n b\u1ea1n ph\u1ea3i tr\u1ea3.<\/p>\n\n\n\n<p><strong>Ch\u00fang t\u00f4i v\u1eeba ph\u00e2n t\u00edch h\u01a1n 100 tri\u1ec7u \u0111\u00f4 la ti\u1ec1n qu\u1ea3ng c\u00e1o chi ti\u00eau<\/strong>&nbsp;trong su\u1ed1t n\u0103m ngo\u00e1i! \u0110i\u1ec1u n\u00e0y cho ch\u00fang t\u00f4i bi\u1ebft gi\u00e1 qu\u1ea3ng c\u00e1o Facebook trung b\u00ecnh<strong> cho c\u1ea3 n\u0103m 2016<\/strong> \u0111\u1ec3 so s\u00e1nh qua c\u00e1c qu\u00fd. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3&nbsp;kh\u00f4ng n\u00f3i cho b\u1ea1n bi\u1ebft c\u1ea7n chi ch\u00ednh x\u00e1c bao nhi\u00eau ti\u1ec1n cho m\u1ed9t chi\u1ebfn d\u1ecbch c\u1ee5 th\u1ec3 n\u00e0o \u0111\u1ea5y, nh\u01b0ng n\u00f3 s\u1ebd cung c\u1ea5p ngu\u1ed3n tham kh\u1ea3o t\u1ed1t v\u1ec1 chi ph\u00ed qu\u1ea3ng c\u00e1o Facebook \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i.<\/p>\n\n\n\n<p>Ghi nh\u1edb \u0111i\u1ec1u n\u00e0y (<em>keep in mind<\/em>), r\u1eb1ng s\u1ed1 ti\u1ec1n b\u1ea1n chi cho qu\u1ea3ng c\u00e1o Facebook ph\u1ee5 thu\u1ed9c v\u00e0o b\u1ea1n (<em>up to you<\/em>) v\u00e0 m\u1ee9c \u0111\u1ed9 b\u1ea1n thi\u1ebft l\u1eadp cho ng\u00e2n s\u00e1ch (<em>budget<\/em>); b\u00e0i vi\u1ebft n\u00e0y n\u00f3i v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi ph\u00ed qu\u1ea3ng c\u00e1o Facebook v\u00e0 l\u00e0m c\u00e1ch n\u00e0o b\u1ea1n h\u1ea1 th\u1ea5p chi ph\u00ed.<\/p>\n\n\n\n<p><strong>Ch\u00fang ta s\u1ebd xem x\u00e9t c\u00e1c d\u1eef li\u1ec7u li\u00ean quan nh\u1ea5t \u0111\u1ebfn chi ph\u00ed qu\u1ea3ng c\u00e1o Facebook trung b\u00ecnh c\u1ee7a n\u0103m 2016 (v\u1edbi vi\u1ec7c nh\u1ea5n m\u1ea1nh v\u00e0o Qu\u00fd 4).<\/strong><\/p>\n\n\n\n<p>Ch\u00fang ta s\u1ebd xem x\u00e9t c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u01b0 s\u1ed1 ti\u1ec1n cho m\u1ed7i click (<em>cost per clicks<\/em>), s\u1ed1 ti\u1ec1n cho m\u1ed7i like (<em>cost per likes<\/em>), v\u00e0 s\u1ed1 ti\u1ec1n tr\u00ean m\u1ed7i l\u1ea7n c\u00e0i \u0111\u1eb7t (<em>cost per app installs<\/em>). Ch\u00fang ta c\u0169ng t\u00ecm hi\u1ec3u s\u1ef1 kh\u00e1c bi\u1ec7t d\u1ef1a tr\u00ean gi\u1edbi t\u00ednh (<em>gender<\/em>), c\u00e1c ng\u00e0y trong tu\u1ea7n (<em>day of weekly<\/em>), c\u00e1c gi\u1edd trong ng\u00e0y (<em>hour of the day<\/em>), v\u00e0 qua c\u00e1c th\u00e1ng (<em>month-by-month<\/em>) th\u00ec nh\u01b0 th\u1ebf n\u00e0o. Ch\u00fang ta c\u0169ng gi\u1ea3i th\u00edch \u0111i\u1ec1u g\u00ec \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi ph\u00ed qu\u1ea3ng c\u00e1o Facebook v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 gi\u1ea3m n\u00f3.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n ch\u1ec9 c\u00f3 \u00edt th\u1eddi gian, b\u1ea1n c\u00f3 th\u1ec3 xem video n\u00e0y! (b\u1eb1ng ti\u1ebfng Anh &#8211; b\u1ea1n c\u00f3 th\u1ec3 b\u1eadt ph\u1ee5 \u0111\u1ec1 \u0111\u1ec3 hi\u1ec3u ngh\u0129a n\u1ebfu kh\u00f4ng nghe \u0111\u01b0\u1ee3c). Ch\u00fang t\u00f4i n\u00f3i v\u1ec1 nh\u1eefng \u0111i\u1ec3m ch\u00ednh trong chi ph\u00ed qu\u1ea3ng c\u00e1o Facebook, nh\u01b0ng kh\u00f4ng \u0111i s\u00e2u (<em>dive<\/em>) v\u00e0o d\u1eef li\u1ec7u n\u0103m 2016 &#8211; b\u1ea1n s\u1ebd ph\u1ea3i \u0111\u1ecdc \u0111\u1ec3 bi\u1ebft \u0111i\u1ec1u \u0111\u00f3!<\/p>\n\n\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/caCZZ2UvJYA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d6f59f8c4\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d6f59f8c4\"  type=\"checkbox\" id=\"item-6577d6f59f8c4\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/tai-lieu-hoan-chinh-de-hieu-chi-phi-quang-cao-tren-facebook-diem-chuan-danh-gia-nam-2016\/#Viec_dau_gia_dien_ra_nhu_the_nao\" title=\"Vi\u1ec7c \u0111\u1ea5u gi\u00e1 di\u1ec5n ra nh\u01b0 th\u1ebf n\u00e0o?\">Vi\u1ec7c \u0111\u1ea5u gi\u00e1 di\u1ec5n ra nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/tai-lieu-hoan-chinh-de-hieu-chi-phi-quang-cao-tren-facebook-diem-chuan-danh-gia-nam-2016\/#Nhung_yeu_to_nao_tac_dong_den_chi_phi_quang_cao_Facebook\" title=\"Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn chi ph\u00ed qu\u1ea3ng c\u00e1o Facebook?\">Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn chi ph\u00ed qu\u1ea3ng c\u00e1o Facebook?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/tai-lieu-hoan-chinh-de-hieu-chi-phi-quang-cao-tren-facebook-diem-chuan-danh-gia-nam-2016\/#Khach_hang_muc_tieu_ban_nham_den\" title=\"Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau b\u1ea1n nh\u1eafm \u0111\u1ebfn\">Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau b\u1ea1n nh\u1eafm \u0111\u1ebfn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/tai-lieu-hoan-chinh-de-hieu-chi-phi-quang-cao-tren-facebook-diem-chuan-danh-gia-nam-2016\/#Chat_luong_cua_quang_cao\" title=\"Ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a qu\u1ea3ng c\u00e1o\">Ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a qu\u1ea3ng c\u00e1o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/tai-lieu-hoan-chinh-de-hieu-chi-phi-quang-cao-tren-facebook-diem-chuan-danh-gia-nam-2016\/#Thoi_gian_trong_nam\" title=\"Th\u1eddi gian trong n\u0103m\">Th\u1eddi gian trong n\u0103m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kiencang.net\/tai-lieu-hoan-chinh-de-hieu-chi-phi-quang-cao-tren-facebook-diem-chuan-danh-gia-nam-2016\/#Su_quan_trong_cua_CPA_ROI\" title=\"S\u1ef1 quan tr\u1ecdng c\u1ee7a CPA &amp; ROI\">S\u1ef1 quan tr\u1ecdng c\u1ee7a CPA &amp; ROI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kiencang.net\/tai-lieu-hoan-chinh-de-hieu-chi-phi-quang-cao-tren-facebook-diem-chuan-danh-gia-nam-2016\/#Cac_lua_chon_dau_gia_anh_huong_den_gia_thau_nhu_the_nao\" title=\"C\u00e1c l\u1ef1a ch\u1ecdn \u0111\u1ea5u gi\u00e1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 th\u1ea7u nh\u01b0 th\u1ebf n\u00e0o?\">C\u00e1c l\u1ef1a ch\u1ecdn \u0111\u1ea5u gi\u00e1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 th\u1ea7u nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/kiencang.net\/tai-lieu-hoan-chinh-de-hieu-chi-phi-quang-cao-tren-facebook-diem-chuan-danh-gia-nam-2016\/#Chi_phi_quang_cao_Facebook_Du_lieu_nam_2016_Q1_Q2_Q3_Q4\" title=\"Chi ph\u00ed qu\u1ea3ng c\u00e1o Facebook: D\u1eef li\u1ec7u n\u0103m 2016 (Q1, Q2, Q3 &amp; Q4)\">Chi ph\u00ed qu\u1ea3ng c\u00e1o Facebook: D\u1eef li\u1ec7u n\u0103m 2016 (Q1, Q2, Q3 &amp; Q4)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/kiencang.net\/tai-lieu-hoan-chinh-de-hieu-chi-phi-quang-cao-tren-facebook-diem-chuan-danh-gia-nam-2016\/#Chi_phi_CPC_va_Ket_qua\" title=\"Chi ph\u00ed CPC v\u00e0 K\u1ebft qu\u1ea3\">Chi ph\u00ed CPC v\u00e0 K\u1ebft qu\u1ea3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/kiencang.net\/tai-lieu-hoan-chinh-de-hieu-chi-phi-quang-cao-tren-facebook-diem-chuan-danh-gia-nam-2016\/#Chi_phi_tren_moi_luot_like_trong_chien_dich_tang_like\" title=\"Chi ph\u00ed tr\u00ean m\u1ed7i l\u01b0\u1ee3t like trong chi\u1ebfn d\u1ecbch t\u0103ng like\">Chi ph\u00ed tr\u00ean m\u1ed7i l\u01b0\u1ee3t like trong chi\u1ebfn d\u1ecbch t\u0103ng like<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/kiencang.net\/tai-lieu-hoan-chinh-de-hieu-chi-phi-quang-cao-tren-facebook-diem-chuan-danh-gia-nam-2016\/#Chi_phi_tinh_theo_moi_luot_cai_dat\" title=\"Chi ph\u00ed t\u00ednh theo m\u1ed7i l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t\">Chi ph\u00ed t\u00ednh theo m\u1ed7i l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/kiencang.net\/tai-lieu-hoan-chinh-de-hieu-chi-phi-quang-cao-tren-facebook-diem-chuan-danh-gia-nam-2016\/#Tom_tat_tong_quan_ve_du_lieu\" title=\"T\u00f3m t\u1eaft t\u1ed5ng quan v\u1ec1 d\u1eef li\u1ec7u\">T\u00f3m t\u1eaft t\u1ed5ng quan v\u1ec1 d\u1eef li\u1ec7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/kiencang.net\/tai-lieu-hoan-chinh-de-hieu-chi-phi-quang-cao-tren-facebook-diem-chuan-danh-gia-nam-2016\/#6_meo_de_giam_chi_phi_quang_cao\" title=\"6 m\u1eb9o \u0111\u1ec3 gi\u1ea3m chi ph\u00ed qu\u1ea3ng c\u00e1o\">6 m\u1eb9o \u0111\u1ec3 gi\u1ea3m chi ph\u00ed qu\u1ea3ng c\u00e1o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/kiencang.net\/tai-lieu-hoan-chinh-de-hieu-chi-phi-quang-cao-tren-facebook-diem-chuan-danh-gia-nam-2016\/#Nhung_suy_nghi_cuoi_cung\" title=\"Nh\u1eefng suy ngh\u0129 cu\u1ed1i c\u00f9ng\">Nh\u1eefng suy ngh\u0129 cu\u1ed1i c\u00f9ng<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Viec_dau_gia_dien_ra_nhu_the_nao\"><\/span>Vi\u1ec7c \u0111\u1ea5u gi\u00e1 di\u1ec5n ra nh\u01b0 th\u1ebf n\u00e0o?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110i\u1ec1u r\u1ea5t quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 Facebook ho\u1ea1t \u0111\u1ed9ng gi\u1ed1ng nh\u01b0 m\u1ed9t cu\u1ed9c \u0111\u1ea5u gi\u00e1 (<em>auction<\/em>). \u0110\u00e2y l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng b\u1edfi v\u00ec n\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n l\u00fd do cho c\u00e2u tr\u1ea3 l\u1eddi &#8220;Chi ph\u00ed qu\u1ea3ng c\u00e1o Facebook c\u1ee7a t\u00f4i l\u00e0 bao nhi\u00eau?&#8221; kh\u00f4ng th\u1ec3 tr\u1ea3 l\u1eddi m\u1ed9t c\u00e1ch ch\u1eafc ch\u1eafn.<\/p>\n\n\n\n<p>L\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o, \u0111i\u1ec1u \u0111\u1ea5y ph\u1ee5 thu\u1ed9c v\u00e0o b\u1ea1n, b\u1ea1n s\u1eb5n s\u00e0ng tr\u1ea3 bao nhi\u00eau cho qu\u1ea3ng c\u00e1o &#8211; b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c s\u1ef1 \u0111i\u1ec1u ch\u1ec9nh th\u1ee7 c\u00f4ng (<em>manually adjust<\/em>) t\u00ednh n\u0103ng n\u00e0y trong khu v\u1ef1c gi\u00e1 v\u00e0 \u0111\u1ea5u th\u1ea7u (<em>pricing and bidding section<\/em>). N\u1ebfu b\u1ea1n kh\u00f4ng l\u00e0m \u0111i\u1ec1u n\u00e0y, Facebook s\u1ebd t\u1ef1 \u0111\u1ed9ng t\u00ednh to\u00e1n gi\u00e1 th\u1ea7u cho b\u1ea1n d\u1ef1a tr\u00ean ng\u00e2n s\u00e1ch v\u00e0 \u0111\u1ed9 d\u00e0i th\u1eddi gian b\u1ea1n ch\u1ecdn \u0111\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/budget.png\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"276\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/budget.png\" alt=\"\" class=\"wp-image-4304\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/budget.png 720w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/budget-300x115.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a><\/figure>\n\n\n\n<p>\u0110i\u1ec3m m\u1ea5u ch\u1ed1t l\u00e0 \u0111\u00e2y: Kh\u00f4ng gian qu\u1ea3ng c\u00e1o c\u1ee7a Facebook l\u00e0 m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m ph\u1ed5 bi\u1ebfn, v\u00e0 kh\u00f4ng ph\u1ea3i b\u1ea1n c\u1ee9 b\u00e0n giao ti\u1ec1n l\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o \u0111\u00e2u. B\u1ea1n ph\u1ea3i tham gia \u0111\u1ea5u th\u1ea5u. H\u00e0ng t\u00e1 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o kh\u00e1c c\u0169ng \u0111ang c\u1ed1 g\u1eafng c\u00f3 c\u00e1c v\u1ecb tr\u00ed t\u01b0\u01a1ng t\u1ef1 tr\u00ean d\u00f2ng th\u1eddi gian c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, v\u00e0 Facebook gi\u1edbi h\u1ea1n s\u1ed1 l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o m\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u1ea5y (\u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ng\u01b0\u1eddi d\u00f9ng kh\u1ecfi ch\u00e1n g\u00e9t qu\u1ea3ng c\u00e1o v\u00e0 Facebook). \u0110\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t l\u00fd do gi\u1ea3i th\u00edch v\u00ec sao hi\u1ec3u bi\u1ebft v\u1ec1 chi ph\u00ed qu\u1ea3ng c\u00e1o tr\u00ean Facebook l\u1ea1i r\u1ea5t quan tr\u1ecdng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nhung_yeu_to_nao_tac_dong_den_chi_phi_quang_cao_Facebook\"><\/span>Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn chi ph\u00ed qu\u1ea3ng c\u00e1o Facebook?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nh\u01b0 ch\u00fang t\u00f4i \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean (<em>mentioned above<\/em>), c\u00f3 r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp v\u00e0 gi\u00e1n ti\u1ebfp \u0111\u1ebfn chi ph\u00ed qu\u1ea3ng c\u00e1o Facebook.<\/p>\n\n\n\n<p>Chi ph\u00ed qu\u1ea3ng c\u00e1o b\u1ea1n s\u1ebd th\u1ef1c s\u1ef1 tr\u1ea3 &#8211; v\u00e0 b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec cho s\u1ed1 ti\u1ec1n b\u1ea1n ph\u1ea3i tr\u1ea3 &#8211; s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 \u0111a d\u1ea1ng kh\u00e1c nhau (<em>variety of different factors<\/em>).<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 l\u1edbn nh\u1ea5t \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn chi ph\u00ed qu\u1ea3ng c\u00e1o Facebook.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Khach_hang_muc_tieu_ban_nham_den\"><\/span>Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau b\u1ea1n nh\u1eafm \u0111\u1ebfn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau b\u1ea1n ch\u1ecdn s\u1ebd \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn chi ph\u00ed b\u1ea1n tr\u1ea3 cho qu\u1ea3ng c\u00e1o Facebook. \u0110i\u1ec1u n\u00e0y, ph\u1ea7n n\u00e0o ch\u1ecbu t\u00e1c \u0111\u1ed9ng r\u1ea5t&nbsp;l\u1edbn b\u1edfi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c c\u0169ng \u0111ang nh\u1eafm v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng b\u1ea1n nh\u1eafm \u0111\u1ebfn (<em>targeting<\/em>).<\/p>\n\n\n\n<p>Ch\u00fang ta \u0111\u00e3 th\u1ea3o lu\u1eadn \u1edf tr\u00ean qu\u1ea3ng c\u00e1o Facebook l\u00e0m vi\u1ec7c&nbsp;nh\u01b0 m\u1ed9t h\u1ec7 th\u1ed1ng \u0111\u1ea5u gi\u00e1. M\u1ed9t \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd, v\u00e0 \u0111\u00e2y l\u00e0 quan ni\u1ec7m sai l\u1ea7m ph\u1ed5 bi\u1ebfn (<em>common misconception<\/em>) c\u1ee7a nhi\u1ec1u marketer l\u00e0:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>T\u00f4i ch\u1ec9 c\u1ea1nh tranh v\u1edbi nh\u1eefng ai c\u00f9ng ng\u00e0nh.<\/p><\/blockquote>\n\n\n\n<p>Gi\u1ed1ng nh\u01b0 h\u1ecd c\u1ea3m t\u01b0\u1edfng trong l\u0129nh v\u1ef1c b\u00e1n h\u00e0ng. V\u00ed d\u1ee5 n\u1ebfu t\u00f4i b\u00e1n thi\u1ebft b\u1ecb t\u1eadp Yoga, t\u00f4i c\u00f3 th\u1ec3 ngh\u0129 m\u00ecnh ch\u1ec9 c\u1ea7n lo l\u1eafng \u0111\u1ebfn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c c\u0169ng b\u00e1n s\u1ea3n ph\u1ea9m Yoga ho\u1eb7c t\u1eadp th\u1ec3 d\u1ee5c l\u00e0 \u0111\u1ee7 r\u1ed3i!<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y kh\u00f4ng \u0111\u00fang. B\u1ea1n s\u1ebd c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c marketer kh\u00e1c &#8211; nh\u1eefng ng\u01b0\u1eddi c\u0169ng mu\u1ed1n ti\u1ebfp c\u1eadn t\u1eadp kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n nh\u1eafm \u0111\u1ebfn \u0111\u00f3.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y qu\u00e1 ch\u1eebng l\u00e0 h\u1ed7n lo\u1ea1n (<em>chaos<\/em>) ph\u1ea3i kh\u00f4ng?<\/p>\n\n\n\n<p>May m\u1eafn l\u00e0, b\u1eb1ng c\u00e1ch gia t\u0103ng c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c v\u00e0 t\u1ea1o qu\u1ea3ng c\u00e1o ch\u1ea5t l\u01b0\u1ee3ng cao, b\u1ea1n c\u00f3 th\u1ec3 v\u01b0\u1ee3t l\u00ean tr\u00ean \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh khi b\u1ea1n c\u1ed1 g\u1eafng \u0111\u1ea5u th\u1ea7u cho qu\u1ea3ng c\u00e1o. \u0110\u1ed1i t\u01b0\u1ee3ng (<em>audience<\/em>)&nbsp;l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a chi ph\u00ed, nh\u01b0ng n\u00f3 ch\u1ec9 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 trong v\u1ea5n \u0111\u1ec1 n\u00e0y. V\u1edbi qu\u1ea3ng c\u00e1o ch\u1ea5t l\u01b0\u1ee3ng cao (<em>high quality ad<\/em>), b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3m \u0111\u00e1ng k\u1ec3 chi ph\u00ed so v\u1edbi \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 ti\u1ebfp c\u1eadn ch\u00ednh x\u00e1c c\u00f9ng m\u1ed9t ng\u01b0\u1eddi d\u00f9ng (<em>the same exact user<\/em>).<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/tep-doi-tuong-khach-hang.png\"><img loading=\"lazy\" decoding=\"async\" width=\"278\" height=\"300\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/tep-doi-tuong-khach-hang.png\" alt=\"\" class=\"wp-image-4305\"\/><\/a><figcaption>\u0110\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn l\u00ean \u0111\u1ebfn 187 000 000 ng\u01b0\u1eddi d\u00f9ng &#8211; nh\u1eefng ng\u01b0\u1eddi n\u00e0y c\u0169ng \u0111\u01b0\u1ee3c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c trang fanpage kh\u00e1c c\u1ed1 g\u1eafng k\u1ebft n\u1ed1i.<\/figcaption><\/figure><\/div>\n\n\n\n<p>\u1ede m\u1ee9c \u0111\u1ed9 nh\u1ea5t \u0111\u1ecbnh (<em>certain extent<\/em>), \u0111\u1ed1i t\u01b0\u1ee3ng b\u1ea1n nh\u1eafm m\u1ee5c ti\u00eau kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u g\u00ec \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 nh\u1ea5t thi\u1ebft ph\u1ea3i ki\u1ec3m so\u00e1t. V\u00e2ng, khi b\u1ea1n ch\u1eafc ch\u1eafn v\u1ec1 vi\u1ec7c ch\u1ecdn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, n\u1ebfu kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n c\u00f3 h\u01a1i \u0111\u1eaft h\u01a1n m\u1ed9t ch\u00fat th\u00ec c\u0169ng kh\u00f4ng sao c\u1ea3 (b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m g\u00ec \u0111\u01b0\u1ee3c \u0111\u00e2u!). B\u1ea1n kh\u00f4ng mu\u1ed1n hy sinh (<em>sacrifice<\/em>) \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ch\u1ec9 v\u00ec v\u1ea5n \u0111\u1ec1 chi ph\u00ed (\u0111i\u1ec1u \u0111\u00f3 n\u00f3i l\u00ean r\u1eb1ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0o).<\/p>\n\n\n\n<p>S\u1ed1 ti\u1ec1n b\u1ea1n tr\u1ea3 cho vi\u1ec7c qu\u1ea3ng c\u00e1o \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n s\u1ebd thay \u0111\u1ed5i th\u1eadm ch\u00ed ngay gi\u1eefa&nbsp;chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n, c\u0169ng nh\u01b0 \u0111\u1ed1i t\u01b0\u1ee3ng ch\u00ednh x\u00e1c c\u1ee7a b\u1ea1n cho c\u00e1c ki\u1ec3u qu\u1ea3ng c\u00e1o kh\u00e1c nhau s\u1ebd thay \u0111\u1ed5i. \u0110\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh c\u1ee7a b\u1ea1n s\u1ebd bao g\u1ed3m c\u00e1c th\u00e0nh vi\u00ean kh\u00e1c (\u00fd ch\u1ec9 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 th\u00edch trang) ch\u1ee9 kh\u00f4ng ri\u00eang g\u00ec \u0111\u1ed1i t\u01b0\u1ee3ng &#8211; ng\u01b0\u1eddi hi\u1ec7n kh\u00f4ng k\u1ebft n\u1ed1i v\u1edbi b\u1ea1n v\u00e0 ng\u01b0\u1ee3c l\u1ea1i (<em>vice versa<\/em>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Chat_luong_cua_quang_cao\"><\/span>Ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a qu\u1ea3ng c\u00e1o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 l\u00e0m t\u0103ng ho\u1eb7c gi\u1ea3m chi ph\u00ed m\u1ed9t c\u00e1ch \u0111\u1ed9t ng\u1ed9t (<em>dramactically<\/em>). N\u1ebfu ch\u01b0a \u0111\u1ee7 \u0111\u1ed9ng l\u1ef1c (<em>motivation<\/em>) \u0111\u1ec3 t\u1ea1o c\u00e1c qu\u1ea3ng c\u00e1o ch\u1ea5t l\u01b0\u1ee3ng cao nh\u1eafm v\u00e0o vi\u1ec7c t\u1ea1o ra chuy\u1ec3n \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, gi\u1edd \u0111\u00e2y ch\u00fang ta c\u00f3 m\u1ed9t th\u00fac \u0111\u1ea9y (<em>incentive<\/em>) kh\u00e1c: n\u00f3 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp v\u00e0 r\u00f5 r\u00e0ng \u0111\u1ebfn chi ph\u00ed qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>C\u00f3 hai ch\u1ec9 s\u1ed1 (<em>metric<\/em>) b\u1ea1n mu\u1ed1n xem x\u00e9t khi \u0111\u00e1nh gi\u00e1 (<em>evaluating<\/em>) ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a qu\u1ea3ng c\u00e1o, \u0111\u00f3 l\u00e0 \u0111i\u1ec3m li\u00ean quan (<em>relevance score<\/em>) v\u00e0 t\u1ec9 l\u1ec7 click (<em>click through rate<\/em>).<\/p>\n\n\n\n<p><strong>B\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c \u0111i\u1ec3m li\u00ean quan<\/strong> cho m\u1ed7i qu\u1ea3ng c\u00e1o b\u1ea1n ch\u1ea1y, \u0111\u00f3 l\u00e0 m\u1ed9t s\u1ed1 n\u1eb1m gi\u1eefa kho\u1ea3ng 1 v\u00e0 10, v\u00e0 n\u00f3 \u0111o (\u0111\u00fang nh\u01b0 b\u1ea1n \u0111o\u00e1n!) m\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a qu\u1ea3ng c\u00e1o v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng&nbsp;b\u1ea1n \u0111ang nh\u1eafm \u0111\u1ebfn. \u0110\u1ec3 \u00fd \u0111i\u1ec1u n\u00e0y, \u0111i\u1ec3m li\u00ean quan cao kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i t\u1ed1t &#8211; b\u1ea1n c\u00f3 th\u1ec3 v\u1eabn c\u1ea7n tinh ch\u1ec9nh (<em>tweaking<\/em>) th\u00eam &#8211; nh\u01b0ng khi b\u1ea3n th\u00e2n qu\u1ea3ng c\u00e1o c\u00f3 \u0111i\u1ec3m li\u00ean quan cao, n\u00f3 s\u1ebd gi\u00fap h\u1ea1 chi ph\u00ed.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/facebook-ads-relevance-score.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"140\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/facebook-ads-relevance-score.jpg\" alt=\"\" class=\"wp-image-4308\"\/><\/a><\/figure><\/div>\n\n\n\n<p>\u0110i\u1ec3m li\u00ean quan c\u1ee7a b\u1ea1n s\u1ebd ti\u1ebfp t\u1ee5c thay \u0111\u1ed5i khi nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o. N\u1ebfu h\u1ecd ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c (nh\u01b0 vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u00f3 ho\u1eb7c click v\u00e0o trang landing page), \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng s\u1ebd t\u0103ng, n\u1ebfu h\u1ecd ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c, b\u1eb1ng vi\u1ec7c n\u00f3i v\u1edbi Facebook r\u1eb1ng h\u1ecd kh\u00f4ng mu\u1ed1n nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o n\u00e0y n\u1eefa, \u0111i\u1ec3m n\u00e0y s\u1ebd gi\u1ea3m.<\/p>\n\n\n\n<p>\u0110i\u1ec3m li\u00ean quan c\u00e0ng cao, s\u1ed1 ti\u1ec1n b\u1ea1n c\u1ea7n tr\u1ea3 c\u00e0ng \u00edt; Facebook tr\u1ef1c ti\u1ebfp x\u00e1c nh\u1eadn \u0111i\u1ec1u n\u00e0y. V\u00e0 nh\u01b0 kinh nghi\u1ec7m ch\u00fang t\u00f4i c\u00f3 \u0111\u01b0\u1ee3c, ch\u00fang t\u00f4i c\u0169ng x\u00e1c th\u1ef1c \u0111i\u1ec1u \u1ea5y. Ch\u00fang t\u00f4i ch\u1ea1y c\u00f9ng l\u00fac hai qu\u1ea3ng c\u00e1o nh\u01b0 nhau, m\u1ed9t c\u00e1i \u0111\u01b0\u1ee3c nh\u1eafm \u0111\u1ed1i t\u01b0\u1ee3ng k\u1ef9 c\u00e0ng (v\u1edbi \u0111i\u1ec3m li\u00ean quan l\u00e0 8) v\u00e0 c\u00e1i c\u00f2n l\u1ea1i th\u00ec d\u1eedng d\u01b0ng trong vi\u1ec7c nh\u1eafm \u0111\u1ed1i t\u01b0\u1ee3ng (\u0111i\u1ec3m li\u00ean quan l\u00e0 2,9). Qu\u1ea3ng c\u00e1o c\u00f3 \u0111i\u1ec3m li\u00ean quan l\u00e0 8 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng click cao h\u01a1n 4 l\u1ea7n v\u1edbi c\u00f9ng m\u1ed9t ng\u00e2n s\u00e1ch, khi ch\u00fang t\u00f4i nh\u1ea5n m\u1ea1nh v\u00e0o chi ph\u00ed tr\u00ean m\u1ed7i click (<em>cost per click<\/em>).<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/cost-per-click.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"674\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/cost-per-click.png\" alt=\"\" class=\"wp-image-4309\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/cost-per-click.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/cost-per-click-300x197.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/cost-per-click-768x506.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Kinh nghi\u1ec7m c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 \u0111i\u1ec3m li\u00ean quan cho th\u1ea5y \u1ea3nh h\u01b0\u1edfng c\u1ee7a \u0111i\u1ec3m li\u00ean quan c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn gi\u00e1 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o.<\/figcaption><\/figure>\n\n\n\n<p><strong>T\u1ec9 l\u1ec7 click c\u1ee7a b\u1ea1n<\/strong> l\u00e0 s\u1ed1 click v\u00e0o qu\u1ea3ng c\u00e1o chia cho s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb (<em>impressions<\/em>). T\u1ec9 l\u1ec7 click cao s\u1ebd l\u00e0 d\u1ea5u ch\u1ec9 cho th\u1ea5y m\u1ee9c \u0111\u1ed9 li\u00ean quan cao h\u01a1n, v\u00e0 do v\u1eady cung c\u1ea5p gi\u00e1 tr\u1ecb cao h\u01a1n cho&nbsp;\u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n. Facebook s\u1ebd th\u1ea5y \u0111i\u1ec1u n\u00e0y v\u00e0 h\u1ea1 th\u1ea5p chi ph\u00ed t\u1ed5ng th\u1ec3 c\u1ee7a b\u1ea1n xu\u1ed1ng, m\u1eb7c d\u00f9 n\u1ebfu b\u1ea1n t\u1ed1i \u01b0u h\u00f3a theo CPC, c\u00e0ng nhi\u1ec1u click b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c, b\u1ea1n s\u1ebd chi nhi\u1ec1u h\u01a1n theo ngh\u0129a \u0111\u00f3. Tuy nhi\u00ean h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c c\u00f3 t\u1ef7 l\u1ec7 CTR cao c\u00f3 th\u1ec3 gi\u00fap chi ph\u00ed v\u00e0 hi\u1ec7u su\u1ea5t (<em>performance<\/em>) qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Thoi_gian_trong_nam\"><\/span>Th\u1eddi gian trong n\u0103m<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u00f3 nh\u1eefng th\u1eddi gian cao \u0111i\u1ec3m (<em>peak times<\/em>), b\u1ea5t th\u01b0\u1eddng trong n\u0103m khi c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ed5 x\u00f4 (<em>flocking<\/em>) l\u00ean Facebook. Trong su\u1ed1t th\u1eddi gian cao \u0111i\u1ec3m n\u00e0y, s\u1ebd c\u00f3 nhi\u1ec1u c\u1ea1nh tranh h\u01a1n, v\u00e0 nh\u01b0 h\u1ec7 qu\u1ea3, gi\u00e1 th\u1ea7u \u0111i l\u00ean, b\u1ea1n t\u1ed1n ti\u1ec1n h\u01a1n (ho\u1eb7c c\u00f9ng m\u1ed9t s\u1ed1 ti\u1ec1n b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c \u00edt k\u1ebft qu\u1ea3 h\u01a1n m\u1ecdi khi).<\/p>\n\n\n\n<p>H\u00e3y ngh\u0129 v\u1ec1 s\u1ed1 ti\u1ec1n ph\u1ea3i tr\u1ea3 cho qu\u1ea3ng c\u00e1o trong su\u1ed1t gi\u1ea3i Super Bowl (gi\u1ea3 b\u00f3ng b\u1ea7u d\u1ee5c r\u1ea5t h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi M\u1ef9, v\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean \u0111\u00e2y r\u1ea5t \u0111\u1eaft, gi\u1ed1ng ki\u1ec3u qu\u1ea3ng c\u00e1o v\u00e0o khung gi\u1edd v\u00e0ng tr\u00ean VTV \u00ed) &#8211; gi\u1edd h\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng t\u1ea5t c\u1ea3 c\u00e1c marketer \u0111\u1ec1u c\u1ed1 g\u1eafng s\u1eed d\u1ee5ng Facebook Ads v\u00e0o ng\u00e0y Black Friday v\u00e0 c\u00e1c \u0111\u1ee3t b\u00e1n h\u00e0ng ng\u00e0y l\u1ec5, b\u1edfi v\u00ec n\u00f3 x\u1ea3y ra kh\u00e1 th\u01b0\u1eddng xuy\u00ean. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn chi r\u1ea5t nhi\u1ec1u ti\u1ec1n, l\u00e0m t\u0103ng chi ph\u00ed qu\u1ea3ng c\u00e1o cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi (v\u00e2ng, c\u1ea3m \u01a1n Walmart).<\/p>\n\n\n\n<p>Black Friday v\u00e0 \u0111\u1ee3t b\u00e1n h\u00e0ng v\u00e0o k\u1ef3 ngh\u1ec9 l\u1ec5 m\u00f9a \u0111\u00f4ng s\u1ebd l\u00e0 m\u1ed9t trong nh\u1eefng th\u1eddi gian b\u1eadn r\u1ed9n nh\u1ea5t trong n\u0103m (\u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi M\u1ef9 v\u00e0 Ch\u00e2u \u00c2u n\u00f3i chung), nh\u01b0ng v\u1eabn c\u00f3 c\u00e1c k\u1ef3 ngh\u1ec9 b\u1eadn r\u1ed9n kh\u00e1c c\u1ea7n theo d\u00f5i (<em>watch out for<\/em>); v\u00ed d\u1ee5 Ng\u00e0y qu\u1ed1c t\u1ebf lao \u0111\u1ed9ng (<em>Labor day &#8211; tr\u00f9ng h\u1ee3p gh\u00ea, \u0111\u00e2y l\u00e0 ng\u00e0y m\u00ecnh d\u1ecbch b\u00e0i n\u00e0y<\/em>) th\u01b0\u1eddng b\u00e1n \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u h\u00e0ng v\u00e0 c\u00e1c marketer r\u1ea5t mu\u1ed1n qu\u1ea3ng c\u00e1o v\u00e0o ng\u00e0y \u0111\u00f3 (ho\u1eb7c tr\u01b0\u1edbc \u0111\u00f3).<\/p>\n\n\n\n<p>Th\u1eddi gian b\u1eadn r\u1ed9n c\u1ee7a n\u0103m v\u1eabn l\u00e0 giai \u0111o\u1ea1n \u0111\u00e1ng gi\u00e1 (<em>worthwhile<\/em>), ngay c\u1ea3 khi n\u00f3 l\u00e0m gia t\u0103ng chi ph\u00ed &#8211; tuy nhi\u00ean b\u1ea1n n\u00ean nh\u1edb r\u1eb1ng n\u00f3 s\u1ebd ch\u1eafc ch\u1eafn t\u0103ng chi ph\u00ed h\u01a1n n\u1eefa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Su_quan_trong_cua_CPA_ROI\"><\/span>S\u1ef1 quan tr\u1ecdng c\u1ee7a CPA &amp; ROI<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trong khi \u0111\u1ec3 s\u1ef1 ch\u00fa \u00fd v\u00e0o chi ph\u00ed qu\u1ea3ng c\u00e1o l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng, th\u00ec th\u1eadm ch\u00ed c\u00f2n c\u00f3 \u0111i\u1ec1u c\u00f2n quan tr\u1ecdng h\u01a1n!<\/p>\n\n\n\n<p>\u0110\u00f3 l\u00e0 CPA v\u00e0 ROI b\u1ea1n c\u00f3.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y x\u00e1c \u0111\u1ecbnh c\u00e1ch b\u1ea1n chi ti\u00eau nh\u01b0 th\u1ebf n\u00e0o, cho c\u00e1i g\u00ec &#8211; v\u00e0 chi ph\u00ed qu\u1ea3ng c\u00e1o b\u1ea1n tr\u1ea3 c\u00f3 \u0111\u00e1ng gi\u00e1 nh\u01b0 v\u1eady kh\u00f4ng. C\u00f3 ph\u1ea3i ROI c\u1ee7a b\u1ea1n c\u00f3 \u00fd ngh\u0129a&nbsp;h\u01a1n CPA?<\/p>\n\n\n\n<p>N\u00e0o c\u00f9ng xem m\u1ed9t v\u00ed d\u1ee5 kh\u00e1c. Gi\u1ea3 d\u1ee5 (<em>let&#8217;s say<\/em>) b\u1ea1n chi 1 \u0111\u00f4 qu\u1ea3ng c\u00e1o cho m\u1ed7i l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i. Kh\u00e1ch h\u00e0ng s\u1ebd tr\u1ea3 s\u1ed1 ti\u1ec1n th\u1ef1c l\u00e0 1,99 \u0111\u00f4 \u0111\u1ec3 mua c\u00e0i \u0111\u1eb7t c\u1ee7a b\u1ea1n. B\u1ea1n c\u0169ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c r\u1eb1ng m\u1ed9t trong ba ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn t\u1eeb qu\u1ea3ng c\u00e1o Facebook s\u1ebd tr\u1ea3 ti\u1ec1n \u0111\u1ec3 c\u00e0i th\u00eam \u1ee9ng d\u1ee5ng c\u00f3 gi\u00e1 3 \u0111\u00f4.<\/p>\n\n\n\n<p>Gi\u1edd gi\u1ea3 s\u1eed b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c 100 l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng. B\u1ea1n chi 100 \u0111\u00f4, nh\u01b0ng b\u1ea1n ki\u1ebfm \u0111\u01b0\u1ee3c 199 \u0111\u00f4 t\u1eeb c\u00e1c l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng \u0111\u00f3, v\u00e0 th\u00eam v\u00e0o \u0111\u1ea5y b\u1ea1n c\u00f2n ki\u1ebfm th\u00eam 90 \u0111\u00f4 n\u1eefa t\u1eeb nh\u1eefng ng\u01b0\u1eddi mua sau. B\u1ea1n chi 100 \u0111\u00f4 nh\u01b0ng b\u1ea1n l\u00e0m ra 290 \u0111\u00f4.<\/p>\n\n\n\n<p>Trang \u0111\u00edch c\u1ee7a b\u1ea1n \u0111\u00f3ng vai tr\u00f2 r\u1ea5t l\u1edbn (<em>huge factor<\/em>) trong vi\u1ec7c b\u1ea1n th\u1ef1c s\u1ef1 nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng chuy\u1ec3n \u0111\u1ed5i \u0111\u00f3 v\u00e0 \u0111\u00f3 l\u00e0 c\u00e1ch ch\u00fang s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi ph\u00ed c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean Facebook c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (<em>conversion rate<\/em>), gi\u00e1 ti\u1ec1n tr\u00ean m\u1ed7i h\u00e0nh \u0111\u1ed9ng (<em>cost per action<\/em>), v\u00e0 t\u1ec9 l\u1ec7 ROI l\u00e0 nh\u1eefng th\u1ee9 quan tr\u1ecdng nh\u1ea5t c\u1ea7n \u0111\u1ec3 \u00fd. H\u00e3y ch\u1eafc ch\u1eafn&nbsp;r\u1eb1ng chi ph\u00ed qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n ph\u1ea3i kh\u00f4ng \u0111\u01b0\u1ee3c xem l\u00e0 quan tr\u1ecdng h\u01a1n ROI (c\u0169ng c\u00f3 th\u1ec3 l\u00e0 social ROI). Chi ph\u00ed qu\u1ea3ng c\u00e1o Facebook c\u1ee7a b\u1ea1n h\u1ea1 th\u1ea5p bao nhi\u00eau th\u00ec ROI c\u1ee7a b\u1ea1n t\u0103ng b\u1ea5y nhi\u00eau &#8211; v\u00e0 ng\u01b0\u1ee3c l\u1ea1i c\u0169ng th\u1ebf.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_lua_chon_dau_gia_anh_huong_den_gia_thau_nhu_the_nao\"><\/span>C\u00e1c l\u1ef1a ch\u1ecdn \u0111\u1ea5u gi\u00e1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 th\u1ea7u nh\u01b0 th\u1ebf n\u00e0o?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/kiencang.net\/dat-gia-thau-quang-cao-facebook-tat-ca-nhung-gi-ban-can-biet-duoc-ho-tro-boi-du-lieu-phien-ban-2017\/\">C\u00e1c l\u1ef1a ch\u1ecdn \u0111\u1ea5u gi\u00e1<\/a> (<em>bidding options<\/em>) cho ph\u00e9p b\u1ea1n t\u00f9y ch\u1ecdn c\u00e1ch b\u1ea1n mu\u1ed1n tr\u1ea3 ti\u1ec1n cho qu\u1ea3ng c\u00e1o Facebook. V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 tr\u1ea3 ti\u1ec1n theo s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi click v\u00e0o qu\u1ea3ng c\u00e1o, ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 tr\u1ea3 ti\u1ec1n cho s\u1ed1 ng\u01b0\u1eddi nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>C\u00f3 m\u1ed9t s\u1ed1 ki\u1ec3u \u0111\u1ea5u gi\u00e1 kh\u00e1c nhau, ho\u1eb7c c\u00e1ch kh\u00e1c nhau b\u1ea1n c\u00f3 th\u1ec3 tr\u1ea3 ti\u1ec1n cho qu\u1ea3ng c\u00e1o. Ch\u00fang bao g\u1ed3m:<\/p>\n\n\n\n<ul><li><strong>Cost per click (CPC)<\/strong>: B\u1ea1n tr\u1ea3 ti\u1ec1n ch\u1ec9 khi ng\u01b0\u1eddi d\u00f9ng click v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. K\u1ec3 c\u1ea3 khi h\u1ecd kh\u00f4ng ho\u00e0n th\u00e0nh chuy\u1ec3n \u0111\u1ed5i v\u00e0 \u0111\u1eb7t h\u00e0ng tr\u00ean trang web ho\u1eb7c \u0111\u0103ng k\u00fd tr\u00ean trang landing page; h\u1ecd ch\u1ec9 click th\u00f4i. \u0110i\u1ec1u \u0111\u00f3 ng\u1ee5 \u00fd r\u1eb1ng, b\u1ea1n kh\u00f4ng tr\u1ea3 ti\u1ec1n cho ng\u01b0\u1eddi d\u00f9ng xem qu\u1ea3ng c\u00e1o v\u00e0 kh\u00f4ng click.<\/li><li><strong>Hi\u1ec3n th\u1ecb (CPM)<\/strong>: B\u1ea1n tr\u1ea3 ti\u1ec1n cho m\u1ed7i 1000 l\u1ea7n hi\u1ec3n th\u1ecb. Chi ph\u00ed cho m\u1ed7i hi\u1ec3n th\u1ecb nh\u1ecf h\u01a1n nhi\u1ec1u so v\u1edbi m\u1ed7i click v\u00e0 khi b\u1ea1n mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c th\u1eadt nhi\u1ec1u ng\u01b0\u1eddi nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o, \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 c\u00e1ch t\u1ed1t (<em>good way<\/em>).<\/li><li><strong>Chi ph\u00ed tr\u00ean m\u1ed7i h\u00e0nh \u0111\u1ed9ng \/ chuy\u1ec3n \u0111\u1ed5i (CPA)<\/strong>: B\u1ea1n tr\u1ea3 ti\u1ec1n v\u00e0 \u0111\u1ea5u gi\u00e1 cho m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n. \u0110\u00e2y l\u00e0 n\u01a1i b\u1ea1n chi tr\u1ea3 cho chuy\u1ec3n \u0111\u1ed5i. C\u00e1c chuy\u1ec3n \u0111\u1ed5i c\u00f3 th\u1ec3 t\u1ed1n k\u00e9m h\u01a1n click, nh\u01b0ng l\u1ef1a ch\u1ecdn \u0111\u1ea5u gi\u00e1 n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i h\u01a1n, cho b\u1ea1n ROI cao h\u01a1n.<\/li><li><strong>Chi ph\u00ed tr\u00ean m\u1ed7i like<\/strong>: \u0110\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c chi\u1ebfn d\u1ecbch n\u01a1i m\u1ee5c ti\u00eau h\u01b0\u1edbng \u0111\u1ebfn l\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c like cho trang c\u1ee7a b\u1ea1n, \u0111i\u1ec1u n\u00e0y s\u1ebd cho ph\u00e9p b\u1ea1n tr\u1ea3 ti\u1ec1n cho m\u1ed7i like b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb qu\u1ea3ng c\u00e1o.<\/li><\/ul>\n\n\n\n<p>Facebook c\u0169ng cung c\u1ea5p th\u00eam c\u00e1c l\u1ef1a ch\u1ecdn gi\u00fap t\u1ed1i \u01b0u (<em>optimization<\/em>) kh\u00e1c, m\u1ed7i c\u00e1i s\u1ebd t\u1ed1i \u01b0u ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o t\u1edbi ng\u01b0\u1eddi d\u00f9ng c\u00f3 kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n nh\u1ea5t, ch\u00fang bao g\u1ed3m:<\/p>\n\n\n\n<ul><li><strong>Chuy\u1ec3n \u0111\u1ed5i<\/strong>: Facebook s\u1ebd ph\u00e2n ph\u1ed1i (<em>deliver<\/em>) qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n t\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng ho\u00e0n th\u00e0nh nh\u1ea5t m\u1ee5c ti\u00eau h\u00e0nh \u0111\u1ed9ng m\u00e0 b\u1ea1n ch\u1ecdn (nh\u01b0 \u0111\u1eb7t h\u00e0ng t\u1eeb trang web c\u1ee7a b\u1ea1n). H\u1ecd \u0111\u00e1nh gi\u00e1 \u0111i\u1ec1u n\u00e0y d\u1ef1a tr\u00ean l\u1ecbch s\u1eed&nbsp;c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong qu\u00e1 kh\u1ee9 (<em>on past user history<\/em>), v\u00e0 b\u1ea1n s\u1ebd tr\u1ea3 ti\u1ec1n cho l\u01b0\u1ee3t hi\u1ec3n th\u1ecb (CPM).<\/li><li><strong>Hi\u1ec3n th\u1ecb<\/strong>: Facebook s\u1ebd ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n t\u1edbi nhi\u1ec1u ng\u01b0\u1eddi nh\u1ea5t c\u00f3 th\u1ec3, gi\u00fap b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u l\u01b0\u1ee3t xem nh\u1ea5t m\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 c\u00f3. B\u1ea1n s\u1ebd tr\u1ea3 ti\u1ec1n cho l\u01b0\u1ee3t hi\u1ec3n th\u1ecb (CPM).<\/li><li><strong>Click v\u00e0o qu\u1ea3ng c\u00e1o \/ v\u00e0o trang web c\u1ee7a b\u1ea1n<\/strong>: Facebook s\u1ebd ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n cho nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng click v\u00e0o trang web c\u1ee7a b\u1ea1n nh\u1ea5t. B\u1ea1n s\u1ebd tr\u1ea3 ti\u1ec1n khi c\u00f3 ai \u0111\u00f3 click, CPC.<\/li><li><strong>Ti\u1ebfp c\u1eadn duy nh\u1ea5t m\u1ed9t l\u1ea7n trong ng\u00e0y<\/strong>: Facebook t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n cho m\u1ed7i ng\u01b0\u1eddi m\u1ed9t l\u1ea7n m\u1ed7i ng\u00e0y, b\u1ea1n tr\u1ea3 ti\u1ec1n cho l\u01b0\u1ee3t hi\u1ec3n th\u1ecb (CPM).<\/li><\/ul>\n\n\n\n<p>Facebook s\u1ebd t\u1ef1 \u0111\u1ed9ng l\u1ef1a ch\u1ecdn gi\u00e1 th\u1ea7u d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. N\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 mu\u1ed1n m\u1ecdi ng\u01b0\u1eddi click v\u00e0o website, Facebook s\u1ebd thi\u1ebft l\u1eadp chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea5u th\u1ea5u (<em>bidding strategy<\/em>) \u0111\u1ec3 t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o cho vi\u1ec7c ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau \u0111\u00f3 (<em>accomplish that objective<\/em>). B\u1ea1n c\u00f3 th\u1ec3 thay \u0111\u1ed5i th\u1ee7 c\u00f4ng \u0111i\u1ec1u \u0111\u00f3.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/chien-luoc-toi-uu-hoa.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"271\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/chien-luoc-toi-uu-hoa.png\" alt=\"\" class=\"wp-image-4311\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/chien-luoc-toi-uu-hoa.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/chien-luoc-toi-uu-hoa-300x79.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/chien-luoc-toi-uu-hoa-768x203.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>T\u01b0\u01a1ng t\u1ef1, Facebook s\u1ebd t\u1ef1 \u0111\u1ed9ng \u0111\u1ea5u gi\u00e1 \u0111\u1ec3 b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i\/click\/hi\u1ec3n th\u1ecb v\u1edbi m\u1ee9c gi\u00e1 t\u1ed1t nh\u1ea5t; \u0111i\u1ec1u \u0111\u00f3 ngh\u0129a l\u00e0 h\u1ecd s\u1ebd \u0111\u1ea5u gi\u00e1 cho b\u1ea1n d\u1ef1a tr\u00ean ng\u00e2n s\u00e1ch v\u00e0 kho\u1ea3ng th\u1eddi gian qu\u1ea3ng c\u00e1o b\u1ea1n mu\u1ed1n ch\u1ea1y. B\u1ea1n c\u00f3 th\u1ec3 &#8211; n\u1ebfu b\u1ea1n mu\u1ed1n, nh\u1eadp gi\u00e1 th\u1ea7u c\u1ee5 th\u1ec3 b\u1ea1n s\u1eb5n s\u00e0ng chi. B\u1ea1n c\u00f3 th\u1ec3 thay \u0111\u1ed5i ng\u00e2n s\u00e1ch v\u00e0 l\u1ecbch qu\u1ea3ng c\u00e1o b\u1ea5t c\u1ee9 th\u1eddi \u0111i\u1ec3m n\u00e0o (<em>any point<\/em>), t\u0103ng ho\u1eb7c gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/tang-hoac-giam-so-luong-tien-chi-cho-quang-cao.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"211\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/tang-hoac-giam-so-luong-tien-chi-cho-quang-cao.png\" alt=\"\" class=\"wp-image-4312\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/tang-hoac-giam-so-luong-tien-chi-cho-quang-cao.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/tang-hoac-giam-so-luong-tien-chi-cho-quang-cao-300x62.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/tang-hoac-giam-so-luong-tien-chi-cho-quang-cao-768x158.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Facebook cho ph\u00e9p b\u1ea1n nh\u1eadp \u0111\u1ea5u gi\u00e1 th\u1ee7 c\u00f4ng, n\u00f3 s\u1ebd x\u00e1c \u0111\u1ecbnh chi ph\u00ed b\u1ea1n s\u1ebd tr\u1ea3 cho m\u1ed7i k\u1ebft qu\u1ea3. Facebook s\u1ebd g\u1ee3i \u00fd gi\u00e1 th\u1ea7u cho b\u1ea1n do v\u1eady b\u1ea1n kh\u00f4ng c\u1ea7n lo ph\u1ea3i t\u1ef1 d\u00f2 d\u1eabm.<\/figcaption><\/figure>\n\n\n\n<p>T\u00f9y ch\u1ecdn \u0111\u1ea5u gi\u00e1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi ph\u00ed h\u1ee3p l\u00fd, b\u1edfi v\u00ec b\u1ea1n ch\u1ecdn \u0111i\u1ec1u g\u00ec b\u1ea1n mu\u1ed1n tr\u1ea3 ti\u1ec1n. Chi ph\u00ed tr\u00ean m\u1ed7i chuy\u1ec3n \u0111\u1ed5i c\u00f3 th\u1ec3 \u0111\u1eaft h\u01a1n nhi\u1ec1u m\u1ed7i l\u01b0\u1ee3t hi\u1ec3n th\u1ecb, nh\u01b0ng n\u1ebfu b\u1ea1n mu\u1ed1n \u0111\u01b0a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn trang c\u1ee7a b\u1ea1n v\u00e0 mu\u1ed1n v\u00e0i l\u1ea7n hi\u1ec3n th\u1ecb l\u00e0 \u0111\u00e3 c\u00f3 ng\u01b0\u1eddi d\u00f9ng click v\u00e0o, ch\u1ecdn ki\u1ec3u \u0111\u1ea5u gi\u00e1 CPC s\u1ebd h\u1ee3p l\u00fd.<\/p>\n\n\n\n<p>B\u1ea1n c\u0169ng s\u1ebd xem x\u00e9t \u0111i\u1ec1u g\u00ec l\u00e0m m\u1ed7i nh\u1ea5p chu\u1ed9t, hi\u1ec3n th\u1ecb, v\u00e2n v\u00e2n tr\u1edf n\u00ean \u0111\u1eaft h\u01a1n, v\u00e0 \u0111i\u1ec1u g\u00ec l\u00e0m m\u1ed9t chi\u1ebfn d\u1ecbch tr\u1edf n\u00ean t\u1ed1n k\u00e9m h\u01a1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Chi_phi_quang_cao_Facebook_Du_lieu_nam_2016_Q1_Q2_Q3_Q4\"><\/span>Chi ph\u00ed qu\u1ea3ng c\u00e1o Facebook: D\u1eef li\u1ec7u n\u0103m 2016 (Q1, Q2, Q3 &amp; Q4)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Gi\u1edd \u0111\u00e2y ch\u00fang ta \u0111\u00e3 hi\u1ec3u r\u00f5 c\u00e1ch h\u1ec7 th\u1ed1ng \u0111\u1ea5u gi\u00e1 ho\u1ea1t \u0111\u1ed9ng v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 n\u00e0o hi\u1ec7n t\u1ea1i c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ea5t \u0111\u1ebfn chi ph\u00ed qu\u1ea3ng c\u00e1o Facebook, gi\u1edd h\u00e3y xem x\u00e9t d\u1eef li\u1ec7u.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 d\u1eef li\u1ec7u ch\u00fang t\u00f4i l\u1ea5y v\u1ec1 t\u1eeb t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a AdEspresso t\u1eeb cu\u1ed1i n\u0103m 2015, Q1, Q2, v\u00e0 Q3 n\u0103m 2016! Th\u00f4ng tin c\u1ee7a h\u01a1n 150 tri\u1ec7u \u0111\u00f4 qu\u1ea3ng c\u00e1o \u0111\u00e3 \u0111\u01b0\u1ee3c nh\u1eadp v\u00e0o v\u00e0 ph\u00e2n t\u00edch b\u1edfi ch\u00fang t\u00f4i ch\u1ec9 ri\u00eang trong qu\u00fd 4 (Q4). T\u1ea5t c\u1ea3 lo\u1ea1i ti\u1ec1n t\u1ec7 \u0111\u1ec1u \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i sang USD trong d\u1eef li\u1ec7u n\u00e0y.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u v\u00e0 c\u00e1c con s\u1ed1 trong b\u00e0i vi\u1ebft n\u00e0y \u0111\u1ec1u \u0111\u1ebfn t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch th\u1ef1c s\u1ef1, b\u1ea1n v\u1eabn ch\u1ec9 n\u00ean s\u1eed d\u1ee5ng ch\u00fang nh\u01b0 t\u00e0i li\u1ec7u \u0111\u1ec3 tham kh\u1ea3o ho\u1eb7c l\u00e0 h\u01b0\u1edbng d\u1eabn chung th\u00f4i (<em>only as a reference or guideline<\/em>).<\/p>\n\n\n\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 qu\u1ea3ng c\u00e1o Facebook, v\u00ec v\u1eady kh\u00f4ng c\u00f3 c\u00e1ch n\u00e0o bi\u1ebft ch\u00ednh x\u00e1c chi ph\u00ed b\u1ea1n ph\u1ea3i b\u1ecf ra cho \u0111\u1ebfn khi b\u1ea1n ch\u1ea1y v\u00e0i chi\u1ebfn d\u1ecbch.&nbsp;Tuy nhi\u00ean, d\u1eef li\u1ec7u n\u00e0y c\u00f3 th\u1ec3 cung c\u1ea5p m\u1ed9t \u0111i\u1ec3m tham kh\u1ea3o m\u1ea1nh m\u1ebd v\u00e0 \u0111\u01b0a ra c\u00e2u tr\u1ea3 l\u1eddi c\u1ee5 th\u1ec3 h\u01a1n cho c\u00e2u h\u1ecfi &#8220;Qu\u1ea3ng c\u00e1o tr\u00ean Facebook t\u1ed1n bao nhi\u00eau ti\u1ec1n?&#8221; v\u00e0 n\u00f3 kh\u00f4ng l\u00e0m b\u1ea1n ph\u1ea3i nh\u00fan vai t\u1eeb ch\u1ed1i.<\/p>\n\n\n\n<p>Khi khai ph\u00e1 c\u00e1c con s\u1ed1 trong nghi\u00ean c\u1ee9u c\u1ee7a ch\u00fang t\u00f4i, ch\u00fang t\u00f4i xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nhau g\u00e2y \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o, v\u00ed d\u1ee5 nh\u01b0 tu\u1ed5i v\u00e0 qu\u1ed1c t\u1ecbch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u1ea3nh h\u01b0\u1edfng th\u1ebf n\u00e0o \u0111\u1ebfn s\u1ed1 ti\u1ec1n h\u1ecd ph\u1ea3i chi v\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch ra sao.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng g\u00ec ch\u00fang t\u00f4i t\u00ecm th\u1ea5y&#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Chi_phi_CPC_va_Ket_qua\"><\/span>Chi ph\u00ed CPC v\u00e0 K\u1ebft qu\u1ea3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>D\u1eef li\u1ec7u n\u00e0y ph\u1ea3n \u1ea3nh chi ph\u00ed trung b\u00ecnh cho m\u1ed7i click, s\u1ed1 ti\u1ec1n chi v\u00e0 c\u00e1c con s\u1ed1 bi\u1ebfn thi\u00ean \u0111a d\u1ea1ng cho n\u0103m 2015 v\u00e0 Q1, Q2, v\u00e0 Q3 n\u0103m 2016. Th\u00f4ng tin n\u00e0y ch\u1ec9 gi\u1edbi h\u1ea1n cho c\u00e1c chi\u1ebfn d\u1ecbch c\u00f3 m\u1ee5c ti\u00eau l\u00e0 click v\u00e0o website ho\u1eb7c chuy\u1ec3n \u0111\u1ed5i website. Lo\u1ea1i ti\u1ec1n l\u00e0 \u0111\u00f4.<\/p>\n\n\n\n<p>S\u1ed1 ti\u1ec1n trung b\u00ecnh 2016:<\/p>\n\n\n\n<p><em>S\u1ed1 ti\u1ec1n trung b\u00ecnh Q4, 2016<\/em>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.jpeg\" alt=\"\" class=\"wp-image-4315\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.jpeg 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4-300x256.jpeg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4-768x656.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Ch\u1ec9 t\u00ednh ri\u00eang \u1edf M\u1ef9, chi ph\u00ed trung b\u00ecnh c\u1ee7a CPC cho qu\u1ea3ng c\u00e1o Facebook trong Q3 2016 l\u00e0 27,29 cents (v\u00e0 27,40 cents cho T\u1ea4T C\u1ea2 c\u00e1c m\u1ee5c ti\u00eau).<strong> Chi ph\u00ed cho 1000 l\u1ea7n hi\u1ec3n th\u1ecb<\/strong> d\u1ef1a tr\u00ean Q3 l\u00e0 <strong>7,19 \u0111\u00f4<\/strong> (v\u00e0 7,34 \u0111\u00f4 CPM cho T\u1ea4T C\u1ea2 c\u00e1c m\u1ee5c ti\u00eau).<\/p>\n\n\n\n<p><em>CPC theo kho\u1ea3ng \u0111\u1ed9 tu\u1ed5i<\/em>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.003.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.003.jpeg\" alt=\"\" class=\"wp-image-4317\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.003.jpeg 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.003-300x256.jpeg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.003-768x656.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>CPC t\u0103ng cho l\u1ee9a tu\u1ed5i 18 &#8211; 34, ngo\u00e0i ra c\u00f3 th\u1ec3 th\u1ea5y chi ph\u00ed c\u1ee7a Q1 l\u00fac n\u00e0o c\u0169ng cao nh\u1ea5t.<\/p>\n\n\n\n<p><em>CPC theo gi\u1edbi t\u00ednh<\/em>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.012.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.012.jpeg\" alt=\"\" class=\"wp-image-4318\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.012.jpeg 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.012-300x256.jpeg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.012-768x656.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><em>Chi ph\u00ed theo v\u1ecb tr\u00ed \u0111\u1eb7t<\/em>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.00.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.00.jpeg\" alt=\"\" class=\"wp-image-4319\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.00.jpeg 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.00-300x256.jpeg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.00-768x656.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><em>Chi ph\u00ed qua t\u1eebng th\u00e1ng<\/em>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.006.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.006.jpeg\" alt=\"\" class=\"wp-image-4320\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.006.jpeg 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.006-300x256.jpeg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.006-768x656.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>CPC qua t\u1eebng th\u00e1ng t\u01b0\u01a1ng \u0111\u1ed1i \u1ed5n \u0111\u1ecbnh trong n\u0103m 2016 v\u1edbi xu h\u01b0\u1edbng t\u0103ng d\u1ea7n v\u1ec1 cu\u1ed1i n\u0103m.<\/p>\n\n\n\n<p><em>CPC theo ng\u00e0y trong tu\u1ea7n<\/em>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4-day-of-week.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4-day-of-week.jpeg\" alt=\"\" class=\"wp-image-4321\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4-day-of-week.jpeg 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4-day-of-week-300x256.jpeg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4-day-of-week-768x656.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>T\u00ednh \u0111\u1ebfn Q3 n\u0103m 2016, ng\u00e0y ch\u1ee7 nh\u1eadt v\u00e0 th\u1ee9 hai v\u1eabn l\u00e0 nh\u1eefng ng\u00e0y c\u00f3 gi\u00e1 r\u1ebb nh\u1ea5t d\u1ef1a tr\u00ean chi ph\u00ed cost-per-click! Bi\u1ec3u \u0111\u1ed3 n\u00e0y c\u0169ng cho th\u1ea5y to\u00e0n c\u1ea3nh d\u1eef li\u1ec7u, CPC n\u00f3i chung th\u1ea5p nh\u1ea5t v\u00e0o Q3.<\/p>\n\n\n\n<p><em>CPC t\u00ednh theo gi\u1edd trong ng\u00e0y:<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4-hourly.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4-hourly.jpeg\" alt=\"\" class=\"wp-image-4322\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4-hourly.jpeg 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4-hourly-300x256.jpeg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4-hourly-768x656.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><em>CPC theo m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch:<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/2016-Q4-cpc-by-campaign-objective.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/2016-Q4-cpc-by-campaign-objective.jpeg\" alt=\"\" class=\"wp-image-4323\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/2016-Q4-cpc-by-campaign-objective.jpeg 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/2016-Q4-cpc-by-campaign-objective-300x256.jpeg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/2016-Q4-cpc-by-campaign-objective-768x656.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>M\u1ee5c ti\u00eau <strong>ti\u1ebfp c\u1eadn<\/strong> l\u00e0 t\u1ed1n k\u00e9m nh\u1ea5t.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Chi_phi_tren_moi_luot_like_trong_chien_dich_tang_like\"><\/span>Chi ph\u00ed tr\u00ean m\u1ed7i l\u01b0\u1ee3t like trong chi\u1ebfn d\u1ecbch t\u0103ng like<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ch\u1ea1y chi\u1ebfn d\u1ecbch t\u0103ng like c\u00f3 th\u1ec3 c\u00f3 gi\u00e1 tr\u1ecb; n\u00f3 cho ph\u00e9p b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi theo d\u00f5i nhanh h\u01a1n, nh\u1eefng ng\u01b0\u1eddi v\u1ec1 sau khi tr\u1edf th\u00e0nh fan s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng tin c\u1ee7a b\u1ea1n tr\u00ean d\u00f2ng th\u1eddi gian m\u00e0 b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i tr\u1ea3 ti\u1ec1n n\u1eefa. D\u1eef li\u1ec7u n\u00e0y tr\u00ecnh b\u00e0y t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch v\u1edbi m\u1ee5c ti\u00eau nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u like trang trong qu\u00fd th\u1ee9 hai. Ch\u00fang t\u00f4i gi\u1edbi h\u1ea1n c\u00e1c qu\u1ed1c gia thi\u1ebft l\u1eadp chi ph\u00ed t\u1ed1i thi\u1ec3u l\u00e0 50K \u0111\u00f4 ho\u1eb7c h\u01a1n.<\/p>\n\n\n\n<p><em>Chi ph\u00ed tr\u00ean m\u1ed7i l\u01b0\u1ee3t Like trang theo qu\u1ed1c gia:<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.013.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.013.jpeg\" alt=\"\" class=\"wp-image-4324\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.013.jpeg 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.013-300x256.jpeg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.013-768x656.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Chi ph\u00ed tr\u00ean m\u1ed7i l\u01b0\u1ee3t like t\u00ednh theo \u0111\u1ed9 tu\u1ed5i:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.014.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.014.jpeg\" alt=\"\" class=\"wp-image-4325\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.014.jpeg 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.014-300x256.jpeg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.014-768x656.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><em>Chi ph\u00ed like trang theo gi\u1edbi t\u00ednh<\/em>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.022.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.022.jpeg\" alt=\"\" class=\"wp-image-4326\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.022.jpeg 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.022-300x256.jpeg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.022-768x656.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Chi ph\u00ed \u0111\u1ec3 n\u1eef gi\u1edbi th\u00edch trang c\u1ee7a b\u1ea1n \u0111\u1ed9t ng\u1ed9t gi\u1ea3m trong Q2 v\u00e0 ti\u1ebfp t\u1ee5c gi\u1ea3m trong Q3, nh\u01b0ng t\u0103ng tr\u1edf l\u1ea1i v\u00e0o qu\u00fd cu\u1ed1i n\u0103m 2016. V\u1edbi nam gi\u1edbi, c\u00e0ng v\u1ec1 cu\u1ed1i n\u0103m, chi ph\u00ed c\u00e0ng r\u1ebb h\u01a1n.<\/p>\n\n\n\n<p><em>Chi ph\u00ed m\u1ed7i like theo v\u1ecb tr\u00ed \u0111\u1eb7t<\/em>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.015-1024x874.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.015-1024x874.jpeg\" alt=\"\" class=\"wp-image-4327\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.015-1024x874.jpeg 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.015-1024x874-300x256.jpeg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.015-1024x874-768x656.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><em>Chi ph\u00ed m\u1ed7i like qua t\u1eebng th\u00e1ng<\/em>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.016.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.016.jpeg\" alt=\"\" class=\"wp-image-4328\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.016.jpeg 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.016-300x256.jpeg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.016-768x656.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Q2 c\u00f3 chi ph\u00ed trung b\u00ecnh cao nh\u1ea5t, v\u00e0 Q3, t\u00ednh theo trung b\u00ecnh c\u00f3 chi ph\u00ed m\u1ed7i like th\u1ea5p nh\u1ea5t, nh\u01b0ng ch\u00fa \u00fd l\u00e0 xu h\u01b0\u1edbng n\u00e0y d\u01b0\u1eddng nh\u01b0 t\u0103ng l\u00ean tr\u1edf l\u1ea1i!<\/p>\n\n\n\n<p><em>Chi ph\u00ed theo like &#8211; c\u00e1c ng\u00e0y trong tu\u1ea7n<\/em>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.020.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.020.jpeg\" alt=\"\" class=\"wp-image-4329\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.020.jpeg 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.020-300x256.jpeg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.020-768x656.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><em>Chi ph\u00ed m\u1ed7i like t\u00ednh theo gi\u1edd<\/em>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.017.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.017.jpeg\" alt=\"\" class=\"wp-image-4330\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.017.jpeg 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.017-300x256.jpeg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.017-768x656.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Chi_phi_tinh_theo_moi_luot_cai_dat\"><\/span>Chi ph\u00ed t\u00ednh theo m\u1ed7i l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>T\u1eadp trung v\u00e0o l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng l\u00e0 l\u00fd do t\u1ed1t \u0111\u1ec3 s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o Facebook. D\u1eef li\u1ec7u n\u00e0y gi\u1edbi h\u1ea1n c\u00e1c chi\u1ebfn d\u1ecbch s\u1eed d\u1ee5ng m\u1ee5c ti\u00eau l\u00e0 &#8220;c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng&#8221; v\u00e0 &#8220;canvas app installs&#8221; t\u1eeb n\u0103m 2016.<\/p>\n\n\n\n<p>Chi ph\u00ed tr\u00ean m\u1ed7i l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t t\u00ednh theo qu\u1ed1c gia:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016.jpeg\" alt=\"\" class=\"wp-image-4331\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016.jpeg 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-300x256.jpeg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-768x656.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Chi ph\u00ed l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng t\u00ednh theo \u0111\u1ed9 tu\u1ed5i:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.024.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.024.jpeg\" alt=\"\" class=\"wp-image-4332\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.024.jpeg 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.024-300x256.jpeg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.024-768x656.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><em>Chi ph\u00ed l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng t\u00ednh theo gi\u1edbi t\u00ednh<\/em>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.033.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.033.jpeg\" alt=\"\" class=\"wp-image-4333\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.033.jpeg 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.033-300x256.jpeg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.033-768x656.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>C\u1ea3 hai gi\u1edbi \u0111\u1ec1u c\u00f3 b\u01b0\u1edbc nh\u1ea3y v\u1ecdt v\u1ec1 chi ph\u00ed &#8211; cao nh\u1ea5t trong t\u1ea5t c\u1ea3 c\u00e1c n\u0103m.<\/p>\n\n\n\n<p><em>Chi ph\u00ed theo l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t t\u00ednh theo v\u1ecb tr\u00ed:<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.025.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.025.jpeg\" alt=\"\" class=\"wp-image-4334\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.025.jpeg 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.025-300x256.jpeg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.025-768x656.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><em>Chi ph\u00ed t\u00ednh theo l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t theo th\u00e1ng<\/em>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.027.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.027.jpeg\" alt=\"\" class=\"wp-image-4335\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.027.jpeg 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.027-300x256.jpeg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.027-768x656.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><em>Chi ph\u00ed t\u00ednh theo l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t t\u00ednh theo ng\u00e0y trong tu\u1ea7n<\/em>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.031.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.031.jpeg\" alt=\"\" class=\"wp-image-4336\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.031.jpeg 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.031-300x256.jpeg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.031-768x656.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Chi ph\u00ed t\u00ednh theo l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t gi\u1edd trong ng\u00e0y:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.028.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.028.jpeg\" alt=\"\" class=\"wp-image-4337\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.028.jpeg 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.028-300x256.jpeg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.028-768x656.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Chi ph\u00ed theo l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t theo thi\u1ebft b\u1ecb:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.026.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.026.jpeg\" alt=\"\" class=\"wp-image-4338\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.026.jpeg 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.026-300x256.jpeg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/fb_ads_cost-2016-Q4.026-768x656.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tom_tat_tong_quan_ve_du_lieu\"><\/span>T\u00f3m t\u1eaft t\u1ed5ng quan v\u1ec1 d\u1eef li\u1ec7u<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110\u1ec3 c\u00f3 m\u1ed9t t\u00f3m t\u1eaft nhanh cho n\u0103m 2016, v\u00e0 gi\u00fap ch\u00fang ta \u0111\u1ec3 \u00fd v\u00e0o m\u1ed9t s\u1ed1 xu h\u01b0\u1edbng h\u1ea5p d\u1eabn, ch\u00fang t\u00f4i ph\u00e1t hi\u1ec7n ra r\u1eb1ng:<\/p>\n\n\n\n<ul><li><strong>M\u1ee5c ti\u00eau ti\u1ebfp c\u1eadn c\u00f3 chi ph\u00ed t\u1ed1n k\u00e9m nh\u1ea5t<\/strong> &#8211; kh\u00f4ng gi\u1ed1ng nh\u01b0 hi\u1ec3n th\u1ecb, ti\u1ebfp c\u1eadn t\u1eadp trung v\u00e0o vi\u1ec7c ch\u1ec9 xu\u1ea5t hi\u1ec7n m\u1ed9t l\u1ea7n cho nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1ea5t c\u00f3 th\u1ec3 c\u1ee7a b\u1ea1n.<\/li><li><strong>Nh\u00ecn chung b\u1ea1n s\u1ebd t\u1ed1n k\u00e9m h\u01a1n m\u1ed9t ch\u00fat \u0111\u1ec3 nh\u1eafm \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng L\u1edaN TU\u1ed4I.&nbsp;<\/strong>Tuy nhi\u00ean, c\u1ea7n \u0111\u1ec3 \u00fd l\u00e0 b\u1ea1n c\u0169ng mu\u1ed1n theo d\u00f5i t\u1ef7 l\u1ec7 doanh thu tr\u00ean m\u1ed7i chuy\u1ec3n \u0111\u1ed5i (<em>revenue rate per conversion<\/em>); ng\u01b0\u1eddi d\u00f9ng tr\u1ebb tu\u1ed5i c\u00f3 th\u1ec3 h\u00e0o h\u1ee9ng ho\u1eb7c s\u1eb5n s\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, nh\u01b0ng h\u1ecd c\u00f3 th\u1ec3\/s\u1eb5n s\u00e0ng chi bao nhi\u00eau \u0111\u1ec3 mua h\u00e0ng? (\u00dd l\u00e0 ng\u01b0\u1eddi l\u1edbn tu\u1ed5i tuy kh\u00f3 ti\u1ebfp c\u1eadn, t\u1ed1n k\u00e9m nh\u01b0ng h\u1ecd c\u00f3 kinh t\u1ebf \u1ed5n \u0111\u1ecbnh h\u01a1n ng\u01b0\u1eddi tr\u1ebb v\u00e0 c\u00f3 th\u1ec3 chi b\u1ea1o tay h\u01a1n).<\/li><li><strong>Kh\u00f4ng t\u00ednh \u0111\u1ebfn m\u1ee5c ti\u00eau t\u01b0\u01a1ng t\u00e1c th\u00ec ki\u1ec3u CPC c\u00f3 gi\u00e1 th\u1ea5p nh\u1ea5t l\u00e0 &#8220;link click&#8221;<\/strong>.<strong>&nbsp;<\/strong>\u0110i\u1ec1u n\u00e0y r\u1ea5t c\u00f3 \u00fd ngh\u0129a; Facebook \u0111\u00e3 ph\u1ea3i l\u00e0m vi\u1ec7c r\u1ea5t v\u1ea5t v\u1ea3 \u0111\u1ec3 n\u00e2ng cao thu\u1eadt to\u00e1n t\u1ed1i \u01b0u c\u1ee7a h\u1ecd (<em>improve their optimization algorithms<\/em>), v\u00e0 \u0111\u00e2y l\u00e0 b\u1eb1ng ch\u1ee9ng cho th\u1ea5y h\u1ecd \u0111\u00e3 th\u00e0nh c\u00f4ng. N\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 t\u1ea1o ra nhi\u1ec1u truy c\u1eadp h\u01a1nh\u01a1n, t\u1ed1i \u01b0u ho\u00e1 cho click l\u00e0 c\u00e1ch d\u1ec5 d\u00e0ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.<\/li><li><strong>CPC\/CPA tr\u00ean Instagram th\u01b0\u1eddng cao h\u01a1n c\u00e1c v\u1ecb tr\u00ed \u0111\u1eb7t kh\u00e1c<\/strong>. <em>\u0110i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n kh\u00f4ng n\u00ean qu\u1ea3ng c\u00e1o tr\u00ean Instagram,&nbsp;<\/em>b\u1edfi v\u00ec \u0111\u00f3 l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng v\u00f4 c\u00f9ng (<em>incredibly<\/em>) gi\u00e1 tr\u1ecb. Instagram cho ch\u00fang ta c\u01a1 h\u1ed9i m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1edbi &#8211; \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng tr\u1ebb h\u01a1n (<em>younger audience<\/em>) &#8211; v\u00e0 \u0111\u1ec3 ph\u00e1t tri\u1ec3n nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n (<em>your brand awareness<\/em>).<\/li><li><strong>CPA theo thi\u1ebft b\u1ecb kh\u00f4ng nh\u1ea5t qu\u00e1n <\/strong><em>(inconsistent)<\/em>&nbsp;&#8211; Tr\u1eeb iPod, c\u00f2n l\u1ea1i ch\u00fang r\u1ea5t bi\u1ebfn thi\u00ean.<\/li><li><strong>CPC\/CPA theo gi\u1edbi t\u00ednh<\/strong> &#8211; Like v\u00e0 CPC c\u1ee7a n\u1eef gi\u1edbi \u0111\u1eaft h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi nam gi\u1edbi, ng\u01b0\u1ee3c l\u1ea1i chi ph\u00ed c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng c\u1ee7a nam cao h\u01a1n. \u1ede n\u1eef gi\u1edbi trong th\u1eddi gian Q1 chi ph\u00ed \u0111\u1eaft h\u01a1n kh\u00e1 nhi\u1ec1u, c\u00e1c qu\u00fd sau \u0111\u00f3 gi\u1ea3m \u0111i v\u00e0 \u0111\u1ed3ng \u0111\u1ec1u h\u01a1n.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_meo_de_giam_chi_phi_quang_cao\"><\/span>6 m\u1eb9o \u0111\u1ec3 gi\u1ea3m chi ph\u00ed qu\u1ea3ng c\u00e1o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Gi\u1edd ch\u00fang ta \u0111\u00e3 bi\u1ebft kh\u00e1 nhi\u1ec1u nh\u1eefng g\u00ec c\u00f3 th\u1ec3 mong \u0111\u1ee3i t\u1eeb chi ph\u00ed qu\u1ea3ng c\u00e1o Facebook, c\u00f3 \u0111a d\u1ea1ng c\u00e1c y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng (<em>different varying factors<\/em>). M\u1ed9t s\u1ed1 ng\u01b0\u1eddi s\u1ebd th\u1ea5y c\u00e1c con s\u1ed1 tr\u00f9ng kh\u1edbp v\u1edbi b\u1ea3n th\u00e2n h\u1ecd; m\u1ed9t s\u1ed1 kh\u00e1c s\u1ebd th\u1ea5y h\u1ecd \u0111ang chi nhi\u1ec1u h\u01a1n. D\u00f9 sao \u0111i n\u1eefa (<em>either way<\/em>), c\u00f3 \u0111ang ti\u00eau bao nhi\u00eau ti\u1ec1n th\u00ec v\u1eabn th\u1eadt tuy\u1ec7t n\u1ebfu b\u1ea1n gi\u1ea3m \u0111\u01b0\u1ee3c chi ph\u00ed h\u01a1n n\u1eefa ph\u1ea3i kh\u00f4ng?<\/p>\n\n\n\n<p>Tin hay kh\u00f4ng th\u00ec tu\u1ef3 b\u1ea1n (<em>believe it or not<\/em>), th\u1ef1c s\u1ef1 ch\u00fang ta c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m gi\u1ea3m s\u1ed1 ti\u1ec1n chi ti\u00eau cho qu\u1ea3ng c\u00e1o Facebook (ho\u1eb7c c\u00f9ng m\u1ed9t s\u1ed1 ti\u1ec1n nh\u01b0ng \u0111em l\u1ea1i nhi\u1ec1u k\u1ebft qu\u1ea3 h\u01a1n). Th\u1eadm ch\u00ed c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 m\u00e0 kh\u00f4ng ph\u1ea3i hy sinh ch\u1ea5t l\u01b0\u1ee3ng ho\u1eb7c s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a qu\u1ea3ng c\u00e1o v\u00e0 chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 6 m\u1eb9o \u0111\u1ec3 gi\u1ea3m gi\u00e1 qu\u1ea3ng c\u00e1o Facebook v\u00e0 ti\u1ebft ki\u1ec7m ti\u1ec1n cho b\u1ea1n (<em>save your money<\/em>)&#8230;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. T\u00e1ch qu\u1ea3ng c\u00e1o \u0111\u1ec3 test<\/h3>\n\n\n\n<p>Chia \u0111\u1ec3 ki\u1ec3m tra (<em>split testing<\/em>) r\u1ea5t quan tr\u1ecdng; n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh (<em>determine<\/em>) \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o n\u00e0o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t v\u00e0 c\u00e1i n\u00e0o kh\u00f4ng; n\u00f3 c\u00f3 th\u1ec3 l\u00e0m t\u0103ng ROI v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i; v\u00e0, v\u00e2ng, d\u0129 nhi\u00ean gi\u00fap gi\u1ea3m chi ph\u00ed qu\u1ea3ng c\u00e1o Facebook.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/test-quang-cao.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"423\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/test-quang-cao.png\" alt=\"\" class=\"wp-image-4345\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/test-quang-cao.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/test-quang-cao-300x124.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/test-quang-cao-768x317.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>R\u1ea5t nhi\u1ec1u nh\u00e0 qu\u1ea3ng c\u00e1o m\u1eafc sai l\u1ea7m l\u00e0 t\u1ea1o ra m\u1ed9t qu\u1ea3ng c\u00e1o h\u1ecd cho l\u00e0 ho\u00e0n h\u1ea3o tr\u00ean Facebook v\u00e0 r\u1ed3i \u0111\u1ec3 n\u00f3 \u1edf \u0111\u00f3; d\u00f9 qu\u1ea3ng c\u00e1o \u0111\u00f3 th\u1ef1c s\u1ef1 t\u1ed1t nh\u01b0ng n\u1ebfu h\u1ecd chia \u0111\u1ec3 ki\u1ec3m tra, h\u1ecd s\u1ebd kinh ng\u1ea1c th\u1ea5y l\u00e0 trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p (<em>many cases<\/em>), qu\u1ea3ng c\u00e1o ho\u00e0n h\u1ea3o (A) v\u00ec m\u1ed9t l\u00fd do n\u00e0o \u0111\u00f3 l\u1ea1i ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u01b0 m\u1ed9t qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u1ef1 \u0111\u01b0\u1ee3c chia ra \u0111\u1ec3 ki\u1ec3m tra (B).<\/p>\n\n\n\n<p>\u0110\u00f4i khi ch\u00fang ta kh\u00f4ng bi\u1ebft \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c qu\u1ea3ng c\u00e1o n\u00e0o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t cho \u0111\u1ebfn khi ch\u00fang ta th\u1eed nghi\u1ec7m m\u1ed9t v\u00e0i \u00fd t\u01b0\u1edfng kh\u00e1c nhau.<\/p>\n\n\n\n<p>Cho \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m g\u1ea7n \u0111\u00e2y (<em>until relatively recently<\/em>), khi b\u1ea1n ch\u1ea1y nhi\u1ec1u qu\u1ea3ng c\u00e1o d\u01b0\u1edbi m\u1ed9t nh\u00f3m qu\u1ea3ng c\u00e1o (<em>adset<\/em>), ng\u00e2n s\u00e1ch kh\u00f4ng \u0111\u01b0\u1ee3c chia \u0111\u1ec1u (<em>evenly<\/em>) cho c\u00e1c qu\u1ea3ng c\u00e1o trong nh\u00f3m. Facebook s\u1ebd \u01b0u ti\u00ean (<em>prioritize<\/em>) m\u1ed9t ho\u1eb7c hai qu\u1ea3ng c\u00e1o, v\u00e0 h\u1ea7u h\u1ebft ng\u00e2n s\u00e1ch s\u1ebd \u0111\u1ed5 cho ch\u00fang. Tuy nhi\u00ean h\u1ecd \u0111\u00e3 thay \u0111\u1ed5i \u0111i\u1ec1u \u0111\u00f3 v\u00e0o kho\u1ea3ng gi\u1eefa n\u0103m ngo\u00e1i; ng\u00e2n s\u00e1ch gi\u1edd \u0111\u00e2y \u0111\u01b0\u1ee3c chia \u0111\u1ec1u trong m\u1ed9t nh\u00f3m qu\u1ea3ng c\u00e1o, v\u00ec v\u1eady b\u1ea1n th\u1ef1c s\u1ef1 \u0111ang c\u00f3 cu\u1ed9c ki\u1ec3m tra A\/B testing (<em>true split testing<\/em>).<\/p>\n\n\n\n<p>Khi chia \u0111\u1ec3 ki\u1ec3m tra, b\u1ea1n mu\u1ed1n ki\u1ec3m tra t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9, nh\u01b0ng b\u1eaft \u0111\u1ea7u v\u1edbi \u1ea3nh v\u00e0 v\u0103n b\u1ea3n l\u00e0 c\u00e1ch t\u1ed1t r\u1ed3i. Ph\u1ea7n m\u1ec1m t\u1ea1o qu\u1ea3ng c\u00e1o c\u1ee7a ch\u00fang t\u00f4i th\u1ef1c hi\u1ec7n \u0111i\u1ec1u \u1ea5y d\u1ec5 d\u00e0ng h\u01a1n; b\u1ea1n c\u00f3 th\u1ec3 t\u1ea3i l\u00ean hai v\u0103n b\u1ea3n kh\u00e1c nhau v\u00e0 \u1ea3nh kh\u00e1c nhau, \u0111i\u1ec1u \u1ea5y s\u1ebd t\u1ea1o ra 4 bi\u1ebfn th\u1ec3 (<em>variations<\/em>) \u0111\u1ec3 ki\u1ec3m tra. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 chia \u0111\u1ec3 ki\u1ec3m tra l\u1eddi ch\u00e0o m\u1eddi ho\u1eb7c trang landing page.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/chia-de-kiem-tra-quang-cao.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"457\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/chia-de-kiem-tra-quang-cao.png\" alt=\"\" class=\"wp-image-4354\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/chia-de-kiem-tra-quang-cao.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/chia-de-kiem-tra-quang-cao-300x134.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/chia-de-kiem-tra-quang-cao-768x343.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Gi\u1eef m\u1ecdi th\u1ee9 nh\u01b0 nhau ch\u1ec9 thay \u1ea3nh minh ho\u1ea1 \u0111\u1ec3 xem s\u1ef1 kh\u00e1c nhau gi\u1eefa hai qu\u1ea3ng c\u00e1o th\u1ebf n\u00e0o. K\u1ebft qu\u1ea3 l\u00e0 m\u1ed9t c\u00e1i nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u like v\u00e0 chia s\u1ebb h\u01a1n, trong khi c\u00e1i c\u00f2n l\u1ea1i nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u comment h\u01a1n.<\/figcaption><\/figure>\n\n\n\n<p>Khi b\u1ea1n theo d\u00f5i chi\u1ebfn d\u1ecbch (<em>monitor your campaigns<\/em>), s\u1ebd r\u1ea5t nhanh th\u00f4i b\u1ea1n s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c c\u00e1i n\u00e0o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n c\u00e1i n\u00e0o. B\u1eb1ng c\u00e1ch chia chi ti\u00eau qu\u1ea3ng c\u00e1o ra \u0111\u1ec3 ki\u1ec3m tra hi\u1ec7u qu\u1ea3 v\u00e0 kh\u00f4ng n\u00e9m to\u00e0n b\u1ed9 ng\u00e2n s\u00e1ch v\u00e0o m\u1ed9t qu\u1ea3ng c\u00e1o tr\u00f4ng \u1ed5n, cu\u1ed1i c\u00f9ng ch\u00fang ta s\u1ebd t\u00ecm \u0111\u01b0\u1ee3c c\u00e1i ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t, gi\u00fap ch\u00fang ta t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o nh\u1eefng c\u00e1i th\u00e0nh c\u00f4ng v\u00e0 h\u1ea1 th\u1ea5p chi ph\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Ch\u00fa \u00fd v\u00e0o t\u1ea7n su\u1ea5t<\/h3>\n\n\n\n<p>M\u1ed9t t\u1ea7n s\u1ed1 cao c\u1ee7a qu\u1ea3ng c\u00e1o facebook c\u00f3 th\u1ec3 \u00e2m th\u1ea7m nh\u01b0ng l\u1ea1i nguy h\u1ea1i ch\u1ebft ng\u01b0\u1eddi (<em>silent but deadly<\/em>).<\/p>\n\n\n\n<p>T\u1ea7n s\u1ed1 l\u00e0 th\u00f4ng s\u1ed1 n\u00f3i cho b\u1ea1n bi\u1ebft m\u1ee9c \u0111\u1ed9 th\u01b0\u1eddng xuy\u00ean &#8211; l\u1eb7p l\u1ea1i ng\u01b0\u1eddi d\u00f9ng nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. N\u1ebfu c\u00f9ng l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n qu\u00e1 nhi\u1ec1u, \u0111i\u1ec1u \u1ea5y c\u00f3 ngh\u0129a l\u00e0:<\/p>\n\n\n\n<ul><li>B\u1ea1n kh\u00f4ng ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1edbi<\/li><li>\u0110\u1ed1i t\u01b0\u1ee3ng b\u1ea1n nh\u1eafm t\u1edbi v\u1eabn xem qu\u1ea3ng c\u00e1o nh\u01b0ng kh\u00f4ng c\u00f3 chuy\u1ec3n \u0111\u1ed5i<\/li><\/ul>\n\n\n\n<p>\u0110\u00f4i khi m\u1ed9t s\u1ed1 ng\u01b0\u1eddi d\u00f9ng th\u1ea5y qu\u1ea3ng c\u00e1o m\u1ed9t ho\u1eb7c hai l\u1ea7n tr\u01b0\u1edbc khi h\u1ecd click v\u00e0 chuy\u1ec3n \u0111\u1ed5i, nh\u01b0ng n\u00f3i chung, n\u1ebfu h\u1ecd th\u00edch h\u1ecd s\u1ebd click v\u00e0o ngay t\u1eeb l\u1ea7n \u0111\u1ea7u ti\u00ean (<em>first time<\/em>).<\/p>\n\n\n\n<p>T\u1ea7n su\u1ea5t qu\u1ea3ng c\u00e1o c\u00e0ng cao, b\u1ea1n c\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c \u00edt t\u01b0\u01a1ng t\u00e1c h\u01a1n, CTR v\u00e0 chuy\u1ec3n \u0111\u1ed5i c\u0169ng \u1edf t\u00ecnh tr\u1ea1ng t\u01b0\u01a1ng t\u1ef1. \u0110i\u1ec1u n\u00e0y s\u1ebd b\u1eaft \u0111\u1ea7u l\u00e0m t\u0103ng chi ph\u00ed qu\u1ea3ng c\u00e1o, v\u00e0 b\u1ea1n kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c b\u1ea5t c\u1ee9 k\u1ebft qu\u1ea3 n\u00e0o.<\/p>\n\n\n\n<p>L\u00fd t\u01b0\u1edfng nh\u1ea5t (<em>ideally<\/em>), gi\u1eef t\u1ea7n su\u1ea5t d\u01b0\u1edbi 3. N\u1ebfu n\u00f3 b\u1eaft \u0111\u1ea7u cao h\u01a1n con s\u1ed1 n\u00e0y, \u0111\u00e3 \u0111\u1ebfn l\u00fac b\u1ea1n d\u1eebng chi\u1ebfn d\u1ecbch v\u00e0 s\u1eeda \u0111\u1ed5i n\u00f3 ho\u1eb7c ch\u1ea5m d\u1ee9t n\u00f3 ho\u00e0n to\u00e0n.<\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch \u0111\u1ea3m b\u1ea3o ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 nh\u00ecn th\u1ea5y c\u00f9ng m\u1ed9t qu\u1ea3ng c\u00e1o v\u00e0i l\u1ea7n, b\u1ea1n gi\u1eef cho t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o cao h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. L\u00e0m cho qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n&nbsp;t\u01b0\u01a1i m\u1edbi<\/h3>\n\n\n\n<p>M\u1ed9t ph\u1ea7n trong n\u1ed7 l\u1ef1c \u0111\u1ec3 ch\u1ed1ng l\u1ea1i t\u1ea7n s\u1ed1 l\u1eb7p cao v\u00e0 ch\u1eafc ch\u1eafn b\u1ea1n n\u00ean v\u00e0 b\u1ea1n lu\u00f4n mu\u1ed1n \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n li\u00ean t\u1ee5c c\u1eadp nh\u1eadt qu\u1ea3ng c\u00e1o. N\u1ebfu b\u1ea1n th\u1eadm ch\u00ed ch\u1ea1y chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng nh\u1ea5t trong s\u00e1u th\u00e1ng, cu\u1ed1i c\u00f9ng th\u00ec n\u00f3 c\u0169ng&nbsp;h\u1ee5t h\u01a1i m\u00e0 th\u00f4i (<em>run out of steam eventually<\/em>).<\/p>\n\n\n\n<p>Trong khi b\u1ea1n c\u00f3 th\u1ec3 t\u00e1i s\u1eed d\u1ee5ng m\u1ed9t ph\u1ea7n qu\u1ea3ng c\u00e1o, b\u1ea1n v\u1eabn mu\u1ed1n gi\u1eef qu\u1ea3ng c\u00e1o t\u01b0\u01a1i m\u1edbi; m\u1ed7i khi m\u1ed9t chi\u1ebfn d\u1ecbch k\u1ebft th\u00fac, t\u1ea1o m\u1ed9t c\u00e1i m\u1edbi. Thay \u1ea3nh m\u1edbi cho c\u00f9ng l\u1eddi m\u1eddi ch\u00e0o (<em>offer<\/em>); chuy\u1ec3n c\u00e1ch (<em>switch up<\/em>) b\u1ea1n n\u00f3i nh\u01b0ng gi\u1eef nguy\u00ean \u0111\u1ed1i t\u01b0\u1ee3ng (<em>same audience<\/em>).<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/anh-moi.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"456\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/anh-moi.png\" alt=\"\" class=\"wp-image-4357\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/anh-moi.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/anh-moi-300x134.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/anh-moi-768x342.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>B\u1eb1ng c\u00e1ch thay \u0111\u1ed5i h\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c chi\u1ebfn d\u1ecbch m\u1edbi m\u00e0 v\u1eabn gi\u1eef nguy\u00ean \u0111\u01b0\u1ee3c c\u00e1c t\u01b0\u01a1ng t\u00e1c c\u00f3 tr\u01b0\u1edbc \u0111\u00e2y. Th\u1eadm ch\u00ed n\u1ebfu b\u1ea1n th\u1ef1c s\u1ef1 n\u00f3i v\u1ec1 c\u00f9ng m\u1ed9t \u0111i\u1ec1u.<\/figcaption><\/figure>\n\n\n\n<p>Ch\u1eafc ch\u1eafn s\u1ebd t\u1ed1t th\u00f4i n\u1ebfu ch\u00fang ta c\u00f3 th\u1ec3 ch\u1ea1y c\u00f9ng m\u1ed9t qu\u1ea3ng c\u00e1o li\u00ean t\u1ee5c t\u1eeb th\u00e1ng n\u00e0y qua th\u00e1ng kh\u00e1c, nh\u01b0ng tin t\u00f4i \u0111i, khi n\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o Facebook, b\u1ea1n mu\u1ed1n \u0111\u01b0\u1ee3c gi\u1ed1ng nh\u01b0 c\u00e1c qu\u1ea3ng c\u00e1o c\u1ee7a Geico &#8211; n\u00f3 d\u01b0\u1eddng nh\u01b0 l\u00fac n\u00e0o c\u0169ng m\u1edbi, v\u1edbi m\u1ed9t nh\u00e2n v\u1eadt, tho\u1ea1i ho\u1eb7c c\u00e2u chuy\u1ec7n c\u01b0\u1eddi m\u1edbi b\u1ea5t c\u1ee9 l\u00fac n\u00e0o b\u1ea1n b\u1eadt TV l\u00ean.<\/p>\n\n\n\n<p>Video b\u00ean d\u01b0\u1edbi kh\u00f4ng c\u00f3 trong b\u00e0i g\u1ed1c nh\u01b0ng m\u00ecnh th\u00eam v\u00e0o \u0111\u1ec3 b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n \u00fd tr\u00ean, \u0111\u00e2y l\u00e0 20 qu\u1ea3ng c\u00e1o r\u1ea5t h\u00e0i h\u01b0\u1edbc c\u1ee7a GEICO &#8211; m\u1ed9t c\u00f4ng ty b\u1ea3o hi\u1ec3m.<\/p>\n\n\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/VToDIqNrfdw?rel=0&amp;showinfo=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<p>Chia \u0111\u1ec3 ki\u1ec3m tra c\u00f3 th\u1ec3 gi\u00fap \u0111i\u1ec1u \u0111\u00f3; b\u1eb1ng c\u00e1ch t\u1ea1o ra c\u00e1c \u1ea3nh v\u00e0 v\u0103n b\u1ea3n kh\u00e1c nhau, b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p ch\u00fang v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u bi\u1ebfn th\u1ec3 kh\u00e1c nhau c\u1ee7a qu\u1ea3ng c\u00e1o m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng cho chi\u1ebfn d\u1ecbch c\u1ee5 th\u1ec3<\/h3>\n\n\n\n<p>B\u1ea1n ph\u1ea3i ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 cho m\u1ed1i chi\u1ebfn d\u1ecbch b\u1ea1n ch\u1ea1y (ho\u1eb7c t\u1ea1o m\u1ed9t chi\u1ebfn d\u1ecbch c\u1ee5 th\u1ec3 cho m\u1ed7i \u0111\u1ed1i t\u01b0\u1ee3ng). B\u1ea1n kh\u00f4ng c\u1ea7n bao g\u1ed3m t\u1ea5t c\u1ea3 \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1eafm m\u1ee5c ti\u00eau trong m\u1ed7i chi\u1ebfn d\u1ecbch; n\u1ebfu l\u00e0m nh\u01b0 th\u1ebf, b\u1ea1n s\u1ebd l\u00e0m cho gi\u00e1 t\u0103ng cao h\u01a1n nhi\u1ec1u. Thay v\u00ec th\u1ebf, t\u1eadp trung v\u00e0o nh\u00f3m v\u00e0 ph\u00e2n nh\u00f3m c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 ti\u1ebfp c\u1eadn h\u1ecd v\u1edbi th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau cao s\u1ebd cho hi\u1ec7u qu\u1ea3 t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<p>\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1c s\u1ebd cho chi ph\u00ed th\u1ea5p h\u01a1n ng\u01b0\u1eddi kh\u00e1c; Ch\u00fang ta \u0111\u00e3 th\u1ea3o lu\u1eadn \u0111i\u1ec1u n\u00e0y \u1edf ph\u1ea7n tr\u00ean. \u0110\u00f4i khi, m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng s\u1ebd cho chi ph\u00ed th\u1ea5p kh\u00f4ng ph\u1ea3i v\u00ec h\u1ecd \u0111\u01b0\u1ee3c t\u1eadp trung v\u00e0o m\u00e0 b\u1edfi v\u00ec m\u1ed1i quan h\u1ec7 gi\u1eefa b\u1ea1n v\u00e0 h\u1ecd.<\/p>\n\n\n\n<p>Ti\u1ebfp th\u1ecb l\u1ea1i cho \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00e3 quen thu\u1ed9c v\u1edbi b\u1ea1n (cho d\u00f9 b\u1ea1n s\u1eed d\u1ee5ng t\u00f9y ch\u1ec9nh \u0111\u1ed1i t\u01b0\u1ee3ng t\u1eeb danh s\u00e1ch email ho\u1eb7c t\u00f9y ch\u1ec9nh \u0111\u1ed1i t\u01b0\u1ee3ng t\u1eeb website c\u1ee7a b\u1ea1n) l\u00e0 c\u00e1ch \u0111\u1ec3 b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u click h\u01a1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi k\u1ebft h\u1ee3p v\u1edbi th\u00f4ng \u0111i\u1ec7p t\u1ed1t \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang cho h\u1ecd. Nhi\u1ec1u click h\u01a1n, nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i h\u01a1n v\u00e0 nhi\u1ec1u t\u01b0\u01a1ng t\u00e1c h\u01a1n b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c s\u1ebd gi\u00fap chi ph\u00ed b\u1ea1n b\u1ecf ra gi\u1ea3m \u0111i v\u00e0 ROI t\u0103ng l\u00ean nh\u01b0 mong ch\u1edd c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/tiep-thi-lai-san-pham-cu-the.png\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"568\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/tiep-thi-lai-san-pham-cu-the.png\" alt=\"\" class=\"wp-image-4343\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/tiep-thi-lai-san-pham-cu-the.png 700w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/tiep-thi-lai-san-pham-cu-the-300x243.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><figcaption>Ti\u1ebfp th\u1ecb l\u1ea1i th\u01b0\u1eddng t\u1ef1 tin c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n b\u1edfi v\u00ec b\u1ea1n h\u1ea5p d\u1eabn h\u01a1n v\u1edbi nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00e3 bi\u1ebft \u0111\u1ebfn b\u1ea1n r\u1ed3i.<\/figcaption><\/figure>\n\n\n\n<p>L\u1ef1a ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n r\u1ea5t quan tr\u1ecdng, v\u00e0 nh\u1edd vi\u1ec7c chia c\u00e1c ng\u00e1ch kh\u00e1c nhau trong t\u1ec7p \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng s\u1ebd l\u00e0m gi\u1ea3m chi ph\u00ed v\u00e0 t\u0103ng th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>T\u1ea1i sao, v\u00ed d\u1ee5, n\u1ebfu b\u1ea1n mu\u1ed1n ch\u1ea1y chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ch\u1ec9 \u0111\u1ec3 gi\u00fap b\u1ea1n k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng m\u1edbi v\u1eady b\u1ea1n c\u00f3 mu\u1ed1n bao g\u1ed3m c\u1ea3 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 theo d\u00f5i b\u1ea1n trong nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng hay kh\u00f4ng? \u0110\u1ec3 tr\u00e1nh \u0111i\u1ec1u \u0111\u00f3, t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n l\u00e0m l\u00e0 lo\u1ea1i tr\u1eeb ng\u01b0\u1eddi d\u00f9ng &#8211; nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 k\u1ebft n\u1ed1i v\u1edbi trang Facebook c\u1ee7a b\u1ea1n. V\u1edbi m\u1ed9t tinh ch\u1ec9nh th\u00f4i, b\u1ea1n \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng li\u00ean quan h\u01a1n r\u1ea5t nhi\u1ec1u. B\u1ea1n th\u1eadm ch\u00ed c\u00f3 th\u1ec3 t\u1ea1o <strong>\u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1 <\/strong>(<em>lookalike audience<\/em>) \u0111\u1ec3 t\u1ea1o ra nh\u00f3m kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u1ef1 nh\u00f3m \u0111ang \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn cao hi\u1ec7n t\u1ea1i \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng sinh l\u1eddi (<em>likelihood of profitability<\/em>).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/loai-bo-nhom-da-thich-trang.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"296\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/loai-bo-nhom-da-thich-trang.png\" alt=\"\" class=\"wp-image-4355\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/loai-bo-nhom-da-thich-trang.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/loai-bo-nhom-da-thich-trang-300x87.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/loai-bo-nhom-da-thich-trang-768x222.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>C\u00f3 h\u00e0ng t\u00e1 c\u00e1ch l\u1ef1a ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau tr\u00ean Facebook, v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ch\u00fang trong b\u1ea5t k\u1ef3 ki\u1ec3u k\u1ebft h\u1ee3p (<em>combination<\/em>) n\u00e0o b\u1ea1n th\u1ea5y \u1ed5n.<\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o m\u1ed9t ph\u00e2n kh\u00fac c\u1ee5 th\u1ec3 (<em>particular segment<\/em>) trong \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m v\u00e0 t\u1ea5n c\u00f4ng h\u1ecd v\u1edbi qu\u1ea3ng c\u00e1o li\u00ean quan, h\u01b0\u1edbng \u0111\u00edch cao, b\u1ea1n s\u1ebd th\u1ea5y chi ph\u00ed qu\u1ea3ng c\u00e1o v\u00e0 s\u1ed1 ti\u1ec1n b\u1ea1n b\u1ecf ra s\u1ebd gi\u1ea3m xu\u1ed1ng nhanh ch\u00f3ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. T\u1eadp trung v\u00e0o m\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3<\/h3>\n\n\n\n<p>Facebook y\u00eau c\u1ea7u c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o th\u1ef1c hi\u1ec7n b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 l\u1ef1a ch\u1ecdn m\u1ee5c ti\u00eau khi t\u1ea1o qu\u1ea3ng c\u00e1o tr\u00ean Facebook.<\/p>\n\n\n\n<p>Tuy v\u1eady, t\u00f4i th\u1ea5y r\u1ea5t nhi\u1ec1u chi\u1ebfn d\u1ecbch ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook d\u01b0\u1eddng nh\u01b0 kh\u00f4ng c\u00f3 nhi\u1ec1u s\u1ef1 t\u1eadp trung, v\u1eeba c\u1ed1 \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng like trang, \u0111\u1ec3 l\u1ea1i th\u00f4ng tin, \u0111\u1eb7t h\u00e0ng v\u00e0 c\u1ea3 c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng n\u1eefa trong c\u00f9ng m\u1ed9t l\u00fac. Th\u1eadm ch\u00ed n\u1ebfu v\u00ed d\u1ee5 v\u1eeba \u0111\u01b0a ra&nbsp;c\u00f3 v\u1ebb nh\u01b0 c\u01b0\u1eddng \u0111i\u1ec7u m\u1ed9t ch\u00fat th\u00ec t\u00f4i th\u1ef1c s\u1ef1 th\u1ea5y s\u1ef1 k\u1ebft h\u1ee3p n\u00e0y th\u1ef1c t\u1ebf m\u1ed9t l\u1ea7n r\u1ed3i. N\u00f3 cho c\u1ea3m gi\u00e1c th\u1eadt h\u1ed7n lo\u1ea1n, v\u00f4 t\u1ed5 ch\u1ee9c v\u00e0 r\u00f5 r\u00e0ng l\u00e0 l\u00e0m qu\u00e1 nhi\u1ec1u vi\u1ec7c.<\/p>\n\n\n\n<p>C\u1ed1 g\u1eafng \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n v\u1edbi s\u1ed1 ti\u1ec1n b\u1ecf ra b\u1eb1ng c\u00e1ch \u0111\u01b0a ra t\u1ea5t c\u1ea3 c\u00e1c m\u1ee5c ti\u00eau \u0111\u01a1n l\u1ebb v\u00e0o m\u1ed9t qu\u1ea3ng c\u00e1o \u0111\u01a1n gi\u1ea3n s\u1ebd kh\u00f4ng c\u00f3 hi\u1ec7u qu\u1ea3 \u0111\u00e2u. Thay v\u00e0o \u0111\u00f3, t\u1ea1o nhi\u1ec1u chi\u1ebfn d\u1ecbch kh\u00e1c nhau &#8211; v\u00e0 c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o v\u1edbi qu\u1ea3ng c\u00e1o b\u00ean trong chi\u1ebfn d\u1ecbch &#8211; m\u1ed7i c\u00e1i c\u00f3 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o m\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u1edbi m\u1ed7i qu\u1ea3ng c\u00e1o ri\u00eang, b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng (<em>call action clear<\/em>), \u0111\u1ee7 t\u1ed1t \u0111\u1ec3 qu\u1ea3ng c\u00e1o ti\u1ebfp c\u1eadn \u0111\u00fang kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng &#8211; nh\u1eefng ng\u01b0\u1eddi s\u1ebd th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/cac-muc-tieu-tiep-thi.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"799\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/cac-muc-tieu-tiep-thi.png\" alt=\"\" class=\"wp-image-4341\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/cac-muc-tieu-tiep-thi.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/cac-muc-tieu-tiep-thi-300x234.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/cac-muc-tieu-tiep-thi-768x599.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Th\u00ed d\u1ee5, b\u1ea1n mu\u1ed1n t\u1eadp trung nh\u00f3m qu\u1ea3ng c\u00e1o \u0111\u1ea7u ti\u00ean v\u00e0o vi\u1ec7c t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (<em>lead generation<\/em>). B\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n t\u1eadp trung v\u00e0o nh\u00f3m qu\u1ea3ng c\u00e1o k\u1ebf ti\u1ebfp v\u1ec1 m\u1eb7t t\u01b0\u01a1ng t\u00e1c x\u00e3 h\u1ed9i. Thi\u1ebft l\u1eadp th\u1ee9 ba t\u1eadp trung v\u00e0o ti\u1ebfp th\u1ecb l\u1ea1i c\u00e1c s\u1ea3n ph\u1ea9m cho&nbsp;\u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh c\u1ee7a b\u1ea1n&nbsp;\u0111\u1ec3 gia t\u0103ng \u0111\u01a1n \u0111\u1eb7t h\u00e0ng (<em>remarketing products to your custom audience to drive purchases<\/em>). Nh\u00f3m qu\u1ea3ng c\u00e1o kh\u00e1c th\u00ec l\u1ea1i t\u1eadp trung v\u00e0o vi\u1ec7c k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1edbi, \u0111i\u1ec1u b\u1ea1n mu\u1ed1n ho\u00e0n th\u00e0nh b\u1eb1ng vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau ng\u01b0\u1eddi d\u00f9ng &#8211; nh\u1eefng ng\u01b0\u1eddi hi\u1ec7n ch\u01b0a \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi b\u1ea1n.<\/p>\n\n\n\n<p>M\u1ed7i nh\u00f3m qu\u1ea3ng c\u00e1o tr\u00ean c\u00f3 m\u1ee5c ti\u00eau duy nh\u1ea5t v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng duy nh\u1ea5t. N\u1ed9i dung, h\u00ecnh \u1ea3nh v\u00e0 l\u1eddi ch\u00e0o m\u1eddi, t\u1ea5t c\u1ea3 ph\u1ea3i \u0111\u01b0\u1ee3c t\u1ea1o ra v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn ph\u1ee5c v\u1ee5 m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng \u1ee9ng (<em>that goal and that audience<\/em>).<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/chup-man-hinh-m\u1ecdt-quang-cao.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"936\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/chup-man-hinh-m\u1ecdt-quang-cao.png\" alt=\"\" class=\"wp-image-4342\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/chup-man-hinh-m\u1ecdt-quang-cao.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/chup-man-hinh-m\u1ecdt-quang-cao-300x274.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/chup-man-hinh-m\u1ecdt-quang-cao-768x702.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>\u1ea2nh minh h\u1ecda c\u1ee7a qu\u1ea3ng c\u00e1o n\u00e0y bao g\u1ed3m r\u1ea5t nhi\u1ec1u \u1ea3nh nh\u1ecf kh\u00e1c nhau, nh\u01b0ng ch\u00fang d\u01b0\u1eddng nh\u01b0 kh\u00f4ng c\u00f3 t\u00ednh k\u1ebft n\u1ed1i. B\u1edfi v\u00ec \u0111i\u1ec1u n\u00e0y, n\u00f3 kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3. H\u1ecd c\u00f3 th\u1ec3 l\u00e0m t\u1ed1t h\u01a1n b\u1eb1ng c\u00e1ch nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng h\u1eb9p &#8211; v\u1edbi m\u1ed7i s\u1ea3n ph\u1ea9m &#8211; theo c\u00e1ch duy nh\u1ea5t.<\/figcaption><\/figure>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, \u0111i\u1ec1u n\u00e0y s\u1ebd l\u00e0m gi\u1ea3m chi ph\u00ed c\u1ee7a b\u1ea1n, \u0111\u01b0a qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng ng\u01b0\u1eddi \u01b0a th\u00edch v\u00e0 kh\u00f4ng l\u00e3ng ph\u00ed ti\u1ec1n b\u1ea1c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Ch\u1ecdn \u1ea3nh th\u00edch h\u1ee3p<\/h3>\n\n\n\n<p>\u1ea2nh m\u00e0 b\u1ea1n ch\u1ecdn cho qu\u1ea3ng c\u00e1o l\u00e0 c\u00e1i n\u1ed5i b\u1eadt nh\u1ea5t (<em>jumps out<\/em>) v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 l\u00e0 c\u00e1i cu\u1ed1i c\u00f9ng s\u1ebd quy\u1ebft \u0111\u1ecbnh c\u00f3 hay kh\u00f4ng ng\u01b0\u1eddi d\u00f9ng s\u1ebd \u0111\u1ecdc v\u0103n b\u1ea3n, th\u1ef1c hi\u1ec7n click ho\u1eb7c chuy\u1ec3n \u0111\u1ed5i. \u1ea2nh l\u00e0 m\u1ed9t trong nh\u1eefng ph\u1ea7n quan tr\u1ecdng nh\u1ea5t c\u1ee7a qu\u1ea3ng c\u00e1o, v\u00e0 ch\u1ecdn \u0111\u00fang \u1ea3nh s\u1ebd gi\u00fap b\u1ea1n gi\u1ea3m chi ph\u00ed b\u1eb1ng c\u00e1ch t\u0103ng t\u1ec9 l\u1ec7 click v\u00e0 \u0111i\u1ec3m li\u00ean quan.<\/p>\n\n\n\n<p>Kh\u00e1 nhi\u1ec1u doanh nghi\u1ec7p s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o \u1ea3nh xoay v\u00f2ng, cho h\u1ecd c\u01a1 h\u1ed9i s\u1eed d\u1ee5ng nhi\u1ec1u \u1ea3nh trong m\u1ed9t \u0111\u1ecbnh d\u1ea1ng n\u1ed5i b\u1eadt; nh\u01b0 l\u00e0 h\u1ec7 qu\u1ea3 nh\u1edd c\u00f3 nhi\u1ec1u \u1ea3nh v\u00e0 tr\u00f4ng n\u1ed5i b\u1eadt tr\u00ean Newsfeed Facebook, qu\u1ea3ng c\u00e1o \u1ea3nh xoay v\u00f2ng cho th\u1ea5y t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n, c\u00e1i s\u1ebd l\u00e0m t\u0103ng \u0111i\u1ec3m li\u00ean quan v\u00e0 h\u1ea1 th\u1ea5p chi ph\u00ed cho m\u1ed7i qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/anh-xoay-vong.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"844\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/anh-xoay-vong.png\" alt=\"\" class=\"wp-image-4360\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/anh-xoay-vong.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/anh-xoay-vong-300x247.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/anh-xoay-vong-768x633.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Qu\u1ea3ng c\u00e1o xoay v\u00f2ng cho ph\u00e9p nhi\u1ec1u \u1ea3nh h\u01a1n.<\/figcaption><\/figure>\n\n\n\n<p>B\u1ea1n mu\u1ed1n ch\u1ecdn m\u1ed9t \u1ea3nh c\u1ee5 th\u1ec3 cho m\u1ed7i chi\u1ebfn d\u1ecbch li\u00ean quan \u0111\u1ebfn th\u00f4ng \u0111i\u1ec7p nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng. Ch\u1ec9 v\u1edbi v\u0103n b\u1ea3n v\u00e0 m\u1ee5c ti\u00eau, h\u00ecnh \u1ea3nh b\u1ea1n s\u1eed d\u1ee5ng cho qu\u1ea3ng c\u00e1o Facebook kh\u00f4ng th\u1ec3 c\u00f9ng m\u1ed9t c\u1ee1 m\u00e0 kh\u1edbp v\u1edbi t\u1ea5t c\u1ea3 (<em>one-size-fits-all<\/em>).<\/p>\n\n\n\n<p>C\u00f3 m\u1ed9t s\u1ed1 \u0111i\u1ec3m b\u1eaft \u0111\u1ea7u c\u01a1 b\u1ea3n b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o m\u1ed9t b\u1ee9c \u1ea3nh \u0111\u1eb9p h\u01a1n. V\u00ed d\u1ee5, qu\u1ea3ng c\u00e1o v\u1edbi \u1ea3nh (\u0111\u1eb7c bi\u1ec7t l\u00e0 ph\u1ee5 n\u1eef h\u1ea5p d\u1eabn) c\u00f3 xu h\u01b0\u1edbng hi\u1ec7u qu\u1ea3 h\u01a1n so v\u1edbi s\u1eed d\u1ee5ng \u1ea3nh v\u1ebd b\u1eb1ng ph\u1ea7n m\u1ec1m \u0111\u1ed3 h\u1ecda (<em>illustrations<\/em>). S\u1ef1 t\u01b0\u01a1ng ph\u1ea3n m\u00e0u s\u1eafc &#8211; v\u00e0 l\u1ef1a ch\u1ecdn m\u00e0u &#8211; c\u00f3 th\u1ec3 gi\u00fap \u0111i\u1ec1u h\u01b0\u1edbng m\u1eaft ng\u01b0\u1eddi d\u00f9ng (m\u1eb7c d\u00f9 b\u1ea1n mu\u1ed1n c\u1ea9n th\u1eadn nh\u01b0ng n\u00f3 kh\u00f4ng gi\u1ed1ng nh\u01b0 d\u1ea1ng spam). V\u00e0 b\u1ea1n lu\u00f4n mu\u1ed1n, mu\u1ed1n ch\u1ecdn \u1ea3nh \u00edt nh\u1ea5t l\u00e0 ph\u00f9 h\u1ee3p v\u1edbi m\u00f4 t\u1ea3 ho\u1eb7c l\u1eddi ch\u00e0o m\u1eddi, m\u1eb7c d\u00f9 v\u1eady b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o l\u00e0 n\u00f3 s\u1ebd v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c s\u1ef1 ki\u1ec3m tra c\u1ee7a \u0111\u1ed9i ph\u00ea duy\u1ec7t qu\u1ea3ng c\u00e1o (chia s\u1ebb ngo\u00e0i l\u1ec1, kho\u1ea3ng 10% qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh l\u00e0 kh\u00f4ng v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c, b\u1ea1n ph\u1ea3i ch\u1ecdn \u1ea3nh kh\u00e1c ho\u1eb7c \u0111\u00f4i khi l\u00e0 t\u1ea1o qu\u1ea3ng c\u00e1o kh\u00e1c, b\u1edfi n\u1ebfu m\u1ed9t qu\u1ea3ng c\u00e1o \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u00fa \u00fd b\u1edfi \u0111\u1ed9i ph\u00ea duy\u1ec7t, l\u1ea7n sau c\u00f3 kh\u1ea3 n\u0103ng n\u00f3 b\u1ecb \u0111\u1ed9i soi k\u1ef9 h\u01a1n. Tuy nhi\u00ean \u0111\u00f4i khi x\u00e9t duy\u1ec7t c\u0169ng b\u1ecb nh\u1ea7m, l\u00fac nh\u1ea7m l\u1ea7n \u0111\u1ea7u th\u01b0\u1eddng l\u00e0 do c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng, b\u1ea1n khi\u1ebfu n\u1ea1i th\u00ec s\u1ebd c\u00f3 ng\u01b0\u1eddi \u0111\u1ee9ng ra ki\u1ec3m tra qu\u1ea3ng c\u00e1o th\u1ef1c s\u1ef1, n\u1ebfu khi\u1ebfu n\u1ea1i 2 ng\u00e0y r\u1ed3i m\u00e0 v\u1eabn b\u1ecb t\u1eeb ch\u1ed1i, kh\u1ea3 n\u0103ng cao l\u00e0 qu\u1ea3ng c\u00e1o \u0111\u00f3 s\u1ebd kh\u00f4ng bao gi\u1edd \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t).<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/su-dung-anh-thich-hop.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"852\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/su-dung-anh-thich-hop.png\" alt=\"\" class=\"wp-image-4359\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/su-dung-anh-thich-hop.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/su-dung-anh-thich-hop-300x250.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/05\/su-dung-anh-thich-hop-768x639.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>B\u1ee9c \u1ea3nh n\u00e0y tr\u00f4ng kh\u00e1 \u1ed5n, s\u1eed d\u1ee5ng m\u00e0u \u1ea5m v\u00e0 c\u00e1c nh\u00e2n v\u1eadt m\u1ec9m c\u01b0\u1eddi.<\/figcaption><\/figure>\n\n\n\n<p>Kh\u00f4ng c\u00f3 v\u1ea5n \u0111\u1ec1 g\u00ec c\u1ea3, b\u1ea1n lu\u00f4n mu\u1ed1n ki\u1ec3m tra v\u1edbi nhi\u1ec1u m\u1eabu thi\u1ebft k\u1ebf v\u00e0 h\u00ecnh \u1ea3nh. Chia \u0111\u1ec3 ki\u1ec3m tra c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u00ecm ra \u1ea3nh th\u00edch h\u1ee3p, gi\u00fap h\u1ea1 gi\u00e1 th\u00e0nh c\u1ee7a qu\u1ea3ng c\u00e1o v\u00e0 t\u0103ng th\u00e0nh c\u00f4ng cho n\u00f3. L\u1ee3i c\u1ea3 \u0111\u00f4i \u0111\u01b0\u1eddng ph\u1ea3i kh\u00f4ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nhung_suy_nghi_cuoi_cung\"><\/span>Nh\u1eefng suy ngh\u0129 cu\u1ed1i c\u00f9ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u00f3 h\u00e0ng t\u00e1 y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ed1 ti\u1ec1n b\u1ea1n s\u1ebd tr\u1ea3 cho qu\u1ea3ng c\u00e1o Facebook, bao g\u1ed3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n, \u0111i\u1ec3m li\u00ean quan, v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea5u gi\u00e1. D\u1eef li\u1ec7u ch\u00fang t\u00f4i chia s\u1ebb \u1edf \u0111\u00e2y, d\u00f9 sao c\u0169ng bao g\u1ed3m l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng l\u1edbn v\u00e0 cho th\u1ea5y m\u1ed9t \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng l\u00e0m \u0111i\u1ec3m tham kh\u1ea3o \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t c\u00e1i nh\u00ecn th\u1ef1c t\u1ebf qu\u1ea3ng c\u00e1o tr\u00ean Facebook th\u1ef1c s\u1ef1 gi\u00e1 bao nhi\u00eau.<\/p>\n\n\n\n<p>Chi ph\u00ed c\u1ee7a b\u1ea1n s\u1ebd th\u01b0\u1eddng kh\u00e1c \u0111\u00f4i ch\u00fat (ho\u1eb7c, trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p kh\u00e1c r\u1ea5t nhi\u1ec1u), nh\u01b0ng hi\u1ec3u r\u00f5 nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 qu\u1ea3ng c\u00e1o Facebook v\u00e0 c\u00e1ch l\u00e0m gi\u1ea3m ch\u00fang, b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft b\u1ea1n tr\u1ea3 ti\u1ec1n cho m\u1ee5c \u0111\u00edch g\u00ec, v\u00e0 h\u01b0\u1eddng \u0111\u1ebfn c\u00e1c c\u00f4ng c\u1ee5 v\u1edbi hy v\u1ecdng gi\u1ea3m chi ph\u00ed.<\/p>\n\n\n\n<p><strong>B\u1ea1n ngh\u0129 th\u1ebf n\u00e0o? D\u1eef li\u1ec7u c\u1ee7a ch\u00fang t\u00f4i c\u00f3 kh\u1edbp v\u1edbi th\u00f4ng tin b\u1ea1n bi\u1ebft khi tr\u1ea3 ti\u1ec1n qu\u1ea3ng c\u00e1o cho Facebook kh\u00f4ng? B\u1ea1n c\u00f3 s\u1eed d\u1ee5ng b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c n\u00e0o \u0111\u1ec3 c\u1eaft gi\u1ea3m chi ph\u00ed? \u0110\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn v\u00e0 cho ch\u00fang t\u00f4i bi\u1ebft \u0111i\u1ec1u m\u00e0 b\u1ea1n ngh\u0129 nh\u00e9!<\/strong><\/p>\n\n\n\n<p><em>(D\u1ecbch t\u1eeb b\u00e0i vi\u1ebft The complete resource to understanding Facebook Ads cost &#8211; 2016 benmarks, t\u00e1c gi\u1ea3 Ana Gotter, trang web Adespresso, ng\u01b0\u1eddi d\u1ecbch Nguy\u1ec5n \u0110\u1ee9c Anh)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00f3 m\u1ed9t c\u00e2u h\u1ecfi ch\u00fang t\u00f4i su\u1ed1t ng\u00e0y nghe th\u1ea5y, v\u00e0 \u1edf \u0111\u00e2u c\u0169ng nh\u1eafc \u0111\u1ebfn: Chi ph\u00ed qu\u1ea3ng c\u00e1o Facebook l\u00e0 bao nhi\u00eau? Ch\u00fang t\u00f4i xem x\u00e9t c\u00e2u h\u1ecfi r\u1ea5t nhi\u1ec1u l\u1ea7n v\u00e0 ch\u1ec9 c\u00f3 m\u1ed9t c\u00e2u tr\u1ea3 l\u1eddi ch\u00fang t\u00f4i c\u1ea3m th\u1ea5y \u1ed5n &#8220;n\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1&#8221;. \u0110\u00e2y l\u00e0 &hellip;<\/p>\n","protected":false},"author":1,"featured_media":5881,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hi\u1ec3u r\u00f5 chi ph\u00ed qu\u1ea3ng c\u00e1o tr\u00ean Facebook (\u0111i\u1ec3m chu\u1ea9n \u0111\u00e1nh gi\u00e1 n\u0103m 2016) &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/tai-lieu-hoan-chinh-de-hieu-chi-phi-quang-cao-tren-facebook-diem-chuan-danh-gia-nam-2016\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hi\u1ec3u r\u00f5 chi ph\u00ed qu\u1ea3ng c\u00e1o tr\u00ean Facebook (\u0111i\u1ec3m chu\u1ea9n \u0111\u00e1nh gi\u00e1 n\u0103m 2016) &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"C\u00f3 m\u1ed9t c\u00e2u h\u1ecfi ch\u00fang t\u00f4i su\u1ed1t ng\u00e0y nghe th\u1ea5y, v\u00e0 \u1edf \u0111\u00e2u c\u0169ng nh\u1eafc \u0111\u1ebfn: Chi ph\u00ed qu\u1ea3ng c\u00e1o Facebook l\u00e0 bao nhi\u00eau? 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