{"id":4273,"date":"2017-04-26T09:23:51","date_gmt":"2017-04-26T09:23:51","guid":{"rendered":"https:\/\/kiencang.net\/?p=4273"},"modified":"2022-01-20T00:08:12","modified_gmt":"2022-01-19T17:08:12","slug":"dat-gia-thau-quang-cao-facebook-tat-ca-nhung-gi-ban-can-biet-duoc-ho-tro-boi-du-lieu-phien-ban-2017","status":"publish","type":"post","link":"https:\/\/kiencang.net\/dat-gia-thau-quang-cao-facebook-tat-ca-nhung-gi-ban-can-biet-duoc-ho-tro-boi-du-lieu-phien-ban-2017\/","title":{"rendered":"\u0110\u1eb7t gi\u00e1 th\u1ea7u qu\u1ea3ng c\u00e1o Facebook: T\u1ea5t c\u1ea3 nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n bi\u1ebft (&#8230;\u0110\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi d\u1eef li\u1ec7u) &#8211; Phi\u00ean b\u1ea3n 2017"},"content":{"rendered":"\n<p><strong>\u0110\u1eb7t gi\u00e1 th\u1ea7u qu\u1ea3ng c\u00e1o Facebook \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn k\u1ebft qu\u1ea3 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/strong> N\u1ebfu b\u1ea1n mu\u1ed1n \u0111\u00e1nh b\u1ea1i \u0111\u1ed1i th\u1ee7 trong cu\u1ed9c \u0111ua qu\u1ea3ng c\u00e1o Facebook, b\u1ea1n ch\u1eafc ch\u1eafn c\u1ea7n s\u00e0nh s\u1ecfi trong vi\u1ec7c thi\u1ebft k\u1ebf c\u00e1c qu\u1ea3ng c\u00e1o b\u1eaft m\u1eaft v\u00e0 k\u1ef9 thu\u1eadt copywrting \u0111i\u00eau luy\u1ec7n, nh\u01b0ng nh\u01b0 th\u1ebf v\u1eabn ch\u01b0a \u0111\u1ee7 \u0111\u00e2u! B\u1ea1n c\u1ea7n bi\u1ebft c\u00e1ch nh\u1eafm \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 t\u1ed1i \u01b0u ho\u00e1 c\u00e1ch \u0111\u1ea5u gi\u00e1 qu\u1ea3ng c\u00e1o n\u1eefa.<\/p>\n\n\n\n<p>\u0110i\u1ec3m qu\u1ea3ng c\u00e1o t\u1ed1t ho\u1eb7c <a href=\"https:\/\/kiencang.net\/tao-quang-cao-cho-doi-tuong-tuy-chinh-tren-facebook-tat-ca-nhung-gi-ban-can-biet-phien-ban-cap-nhat-2017\/\">l\u1ef1a ch\u1ecdn c\u1ea9n th\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a> c\u00f3 \u00fd ngh\u0129a g\u00ec n\u1ebfu sau \u0111\u00f3 b\u1ea1n \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u1ea7u sai (<em>wrong bidding strategy<\/em>)? B\u1ea1n c\u00f3 th\u1ec3 k\u1ebft th\u00fac v\u1edbi vi\u1ec7c ph\u1ea3i tr\u1ea3 qu\u00e1 nhi\u1ec1u ti\u1ec1n cho chi\u1ebfn d\u1ecbch ho\u1eb7c ch\u1ec9 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t ph\u1ea7n nh\u1ecf trong t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (<em>potential reach<\/em>).<\/p>\n\n\n\n<p>B\u00e0i vi\u1ebft n\u00e0y bao g\u1ed3m t\u1ea5t c\u1ea3 th\u00f4ng tin b\u1ea1n c\u1ea7n bi\u1ebft v\u1ec1 \u0111\u1ea5u gi\u00e1 tr\u00ean Facebook. Ch\u00fang t\u00f4i c\u0169ng v\u1eeba c\u1eadp nh\u1eadt th\u00f4ng tin m\u1edbi nh\u1ea5t trong n\u0103m nay \u0111\u1ec3 b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn t\u1ed5ng quan k\u1ecbp th\u1eddi gi\u00fap cho c\u00e1c chi\u1ebfn d\u1ecbch c\u00f3 k\u1ebft qu\u1ea3 cao. <strong>N\u1ebfu b\u1ea1n \u0111\u1eb7t sai gi\u00e1 th\u1ea7u, hai \u0111i\u1ec1u sau c\u00f3 th\u1ec3 x\u1ea3y ra<\/strong>:<\/p>\n\n\n\n<ul><li>B\u1ea1n ph\u1ea3i tr\u1ea3 qu\u00e1 nhi\u1ec1u ti\u1ec1n cho k\u1ebft qu\u1ea3 qu\u1ea3ng c\u00e1o.<\/li><li>Qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng bao gi\u1edd \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i v\u00ec gi\u00e1 th\u1ea7u th\u1ea5p.<\/li><\/ul>\n\n\n\n<p>V\u1eady l\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea5u gi\u00e1 ph\u00f9 h\u1ee3p? Trong b\u00e0i vi\u1ebft n\u00e0y b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y t\u1ea5t c\u1ea3 th\u00f4ng tin b\u1ea1n c\u1ea7n. Nh\u01b0ng tr\u01b0\u1edbc ti\u00ean&#8230; <strong>Ch\u00fang t\u00f4i l\u01b0u \u00fd m\u1ed9t s\u1ed1 thay \u0111\u1ed5i trong \u0111\u1ea5u gi\u00e1 qu\u1ea3ng c\u00e1o Facebook \u0111\u00e3 xu\u1ea5t hi\u1ec7n v\u00e0i th\u00e1ng qua.<\/strong><\/p>\n\n\n\n<p><span style=\"font-size: 18pt;\"><strong>L\u1ef1a ch\u1ecdn l\u00e0 tu\u1ef3 b\u1ea1n: \u0111\u1ecdc to\u00e0n b\u1ed9 b\u00e0i vi\u1ebft n\u00e0y ho\u1eb7c k\u00e9o xu\u1ed1ng d\u01b0\u1edbi \u0111\u1ec3 xem lu\u00f4n c\u1eadp nh\u1eadt cho n\u0103m 2017<\/strong><\/span>. N\u1ebfu b\u1ea1n mu\u1ed1n m\u1ed9t c\u00e1i nh\u00ecn to\u00e0n c\u1ea3nh&#8230;Ch\u00fang ta h\u00e3y b\u1eaft \u0111\u1ea7u h\u1ecdc v\u1ec1 \u0110\u1eb7t gi\u00e1 th\u1ea7u Qu\u1ea3ng c\u00e1o Facebook!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d6f4e86ac\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d6f4e86ac\"  type=\"checkbox\" id=\"item-6577d6f4e86ac\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/dat-gia-thau-quang-cao-facebook-tat-ca-nhung-gi-ban-can-biet-duoc-ho-tro-boi-du-lieu-phien-ban-2017\/#Dat_gia_thau_la_gi_No_co_phai_la_cuoc_dau_gia_khong\" title=\"\u0110\u1eb7t gi\u00e1 th\u1ea7u l\u00e0 g\u00ec? N\u00f3 c\u00f3 ph\u1ea3i l\u00e0 cu\u1ed9c \u0111\u1ea5u gi\u00e1 kh\u00f4ng?\">\u0110\u1eb7t gi\u00e1 th\u1ea7u l\u00e0 g\u00ec? N\u00f3 c\u00f3 ph\u1ea3i l\u00e0 cu\u1ed9c \u0111\u1ea5u gi\u00e1 kh\u00f4ng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/dat-gia-thau-quang-cao-facebook-tat-ca-nhung-gi-ban-can-biet-duoc-ho-tro-boi-du-lieu-phien-ban-2017\/#Cac_chien_luoc_dau_gia_quang_cao_tren_Facebook\" title=\"C\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea5u gi\u00e1 qu\u1ea3ng c\u00e1o tr\u00ean Facebook\">C\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea5u gi\u00e1 qu\u1ea3ng c\u00e1o tr\u00ean Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/dat-gia-thau-quang-cao-facebook-tat-ca-nhung-gi-ban-can-biet-duoc-ho-tro-boi-du-lieu-phien-ban-2017\/#Dau_gia_CPM\" title=\"\u0110\u1ea5u gi\u00e1 CPM\">\u0110\u1ea5u gi\u00e1 CPM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/dat-gia-thau-quang-cao-facebook-tat-ca-nhung-gi-ban-can-biet-duoc-ho-tro-boi-du-lieu-phien-ban-2017\/#Dau_gia_CPC\" title=\"\u0110\u1ea5u gi\u00e1 CPC\">\u0110\u1ea5u gi\u00e1 CPC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/dat-gia-thau-quang-cao-facebook-tat-ca-nhung-gi-ban-can-biet-duoc-ho-tro-boi-du-lieu-phien-ban-2017\/#Dau_gia_dua_tren_chuyen_doi\" title=\"\u0110\u1ea5u gi\u00e1 d\u1ef1a tr\u00ean chuy\u1ec3n \u0111\u1ed5i\">\u0110\u1ea5u gi\u00e1 d\u1ef1a tr\u00ean chuy\u1ec3n \u0111\u1ed5i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kiencang.net\/dat-gia-thau-quang-cao-facebook-tat-ca-nhung-gi-ban-can-biet-duoc-ho-tro-boi-du-lieu-phien-ban-2017\/#Trai_nghiem_ve_dau_gia_quang_cao_Facebook%E2%80%A6\" title=\"Tr\u1ea3i nghi\u1ec7m v\u1ec1 \u0111\u1ea5u gi\u00e1 qu\u1ea3ng c\u00e1o Facebook&#8230;\">Tr\u1ea3i nghi\u1ec7m v\u1ec1 \u0111\u1ea5u gi\u00e1 qu\u1ea3ng c\u00e1o Facebook&#8230;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kiencang.net\/dat-gia-thau-quang-cao-facebook-tat-ca-nhung-gi-ban-can-biet-duoc-ho-tro-boi-du-lieu-phien-ban-2017\/#Cap_nhat_thang_hai_nam_2017_Dau_gia_Toi_da_va_Trung_binh\" title=\"C\u1eadp nh\u1eadt th\u00e1ng hai n\u0103m 2017: \u0110\u1ea5u gi\u00e1 T\u1ed1i \u0111a v\u00e0 Trung b\u00ecnh\">C\u1eadp nh\u1eadt th\u00e1ng hai n\u0103m 2017: \u0110\u1ea5u gi\u00e1 T\u1ed1i \u0111a v\u00e0 Trung b\u00ecnh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/kiencang.net\/dat-gia-thau-quang-cao-facebook-tat-ca-nhung-gi-ban-can-biet-duoc-ho-tro-boi-du-lieu-phien-ban-2017\/#Noi_ban_tuy_chinh_xem_lua_chon_dau_gia\" title=\"N\u01a1i b\u1ea1n tu\u1ef3 ch\u1ec9nh &amp;&nbsp;xem l\u1ef1a ch\u1ecdn \u0111\u1ea5u gi\u00e1\">N\u01a1i b\u1ea1n tu\u1ef3 ch\u1ec9nh &amp;&nbsp;xem l\u1ef1a ch\u1ecdn \u0111\u1ea5u gi\u00e1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/kiencang.net\/dat-gia-thau-quang-cao-facebook-tat-ca-nhung-gi-ban-can-biet-duoc-ho-tro-boi-du-lieu-phien-ban-2017\/#Lua_chon_cach_toi_uu_cua_ban\" title=\"L\u1ef1a ch\u1ecdn c\u00e1ch t\u1ed1i \u01b0u c\u1ee7a b\u1ea1n\">L\u1ef1a ch\u1ecdn c\u00e1ch t\u1ed1i \u01b0u c\u1ee7a b\u1ea1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/kiencang.net\/dat-gia-thau-quang-cao-facebook-tat-ca-nhung-gi-ban-can-biet-duoc-ho-tro-boi-du-lieu-phien-ban-2017\/#Co_phai_bien_phap_toi_uu_hoa_anh_huong_den_chi_phi_khong\" title=\"C\u00f3 ph\u1ea3i bi\u1ec7n ph\u00e1p t\u1ed1i \u01b0u ho\u00e1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi ph\u00ed kh\u00f4ng?\">C\u00f3 ph\u1ea3i bi\u1ec7n ph\u00e1p t\u1ed1i \u01b0u ho\u00e1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi ph\u00ed kh\u00f4ng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/kiencang.net\/dat-gia-thau-quang-cao-facebook-tat-ca-nhung-gi-ban-can-biet-duoc-ho-tro-boi-du-lieu-phien-ban-2017\/#Con_ve_CPC_CPM_va_CPA_thi_sao\" title=\"C\u00f2n v\u1ec1 CPC, CPM v\u00e0 CPA th\u00ec sao?\">C\u00f2n v\u1ec1 CPC, CPM v\u00e0 CPA th\u00ec sao?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/kiencang.net\/dat-gia-thau-quang-cao-facebook-tat-ca-nhung-gi-ban-can-biet-duoc-ho-tro-boi-du-lieu-phien-ban-2017\/#Cac_yeu_to_anh_huong_de_danh_chien_thang_trong_cuoc_dau_gia\" title=\"C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 d\u00e0nh chi\u1ebfn th\u1eafng trong cu\u1ed9c \u0111\u1ea5u gi\u00e1\">C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 d\u00e0nh chi\u1ebfn th\u1eafng trong cu\u1ed9c \u0111\u1ea5u gi\u00e1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/kiencang.net\/dat-gia-thau-quang-cao-facebook-tat-ca-nhung-gi-ban-can-biet-duoc-ho-tro-boi-du-lieu-phien-ban-2017\/#Ket_luan_cuoi_cung\" title=\"K\u1ebft lu\u1eadn cu\u1ed1i c\u00f9ng\">K\u1ebft lu\u1eadn cu\u1ed1i c\u00f9ng<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dat_gia_thau_la_gi_No_co_phai_la_cuoc_dau_gia_khong\"><\/span>\u0110\u1eb7t gi\u00e1 th\u1ea7u l\u00e0 g\u00ec? N\u00f3 c\u00f3 ph\u1ea3i l\u00e0 cu\u1ed9c \u0111\u1ea5u gi\u00e1 kh\u00f4ng?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/icon_bidding.png\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"152\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/icon_bidding.png\" alt=\"\" class=\"wp-image-4275\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Ch\u00ednh x\u00e1c! \u0110\u00f3 l\u00e0 \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n hi\u1ec3u \u0111\u1ec3 tr\u1edf th\u00e0nh b\u1eadc th\u1ea7y trong vi\u1ec7c qu\u1ea3n l\u00fd gi\u00e1 th\u1ea7u qu\u1ea3ng c\u00e1o Facebook. <strong>Khi b\u1ea1n t\u1ea1o m\u1ed9t chi\u1ebfn d\u1ecbch m\u1edbi, b\u1ea1n \u0111ang tham gia v\u00e0o m\u1ed9t cu\u1ed9c \u0111\u1ea5u gi\u00e1 kh\u1ed5ng l\u1ed3, c\u00f3 quy m\u00f4 to\u00e0n c\u1ea7u<\/strong>.<\/p>\n\n\n\n<p>B\u1ea1n s\u1ebd c\u1ea1nh tranh v\u1edbi h\u00e0ng tr\u0103m ng\u00e0n nh\u00e0 qu\u1ea3ng c\u00e1o mu\u1ed1n mua nh\u1eefng g\u00ec Facebook b\u00e1n: V\u1ecb tr\u00ed tr\u00ean News Feed (d\u00f2ng th\u1eddi gian), Messenger (\u1ee9ng d\u1ee5ng nh\u1eafn tin c\u1ee7a Facebook), Audience Network (m\u1ea1ng \u0111\u1ed1i t\u00e1c), v\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng tr\u00ean \u0111i\u1ec7n tho\u1ea1i kh\u00e1c \u0111\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>Trong khi Facebook c\u1ed1 g\u1eafng l\u00e0m tr\u00f2n nhi\u1ec7m v\u1ee5 v\u1edbi m\u1ed7i nh\u00e0 qu\u1ea3ng c\u00e1o, th\u1eadm ch\u00ed ngay c\u1ea3 v\u1edbi 1,79 t\u1ec9 ng\u01b0\u1eddi d\u00f9ng h\u00e0ng th\u00e1ng, kh\u00f4ng gian cho qu\u1ea3ng c\u00e1o v\u1eabn c\u00f3 gi\u1edbi h\u1ea1n. \u0110\u00f4i khi, Facebook kh\u00f4ng th\u1ec3 \u0111\u00e1p \u1ee9ng h\u1ebft t\u1ea5t c\u1ea3 c\u00e1c y\u00eau c\u1ea7u. Khi \u0111i\u1ec1u \u0111\u00f3 x\u1ea3y ra, <strong>ng\u01b0\u1eddi c\u00f3 gi\u00e1 th\u1ea7u cao h\u01a1n s\u1ebd \u0111\u01b0\u1ee3c nhi\u1ec1u l\u01b0\u1ee3t hi\u1ec3n th\u1ecb nh\u1ea5t<\/strong>. <strong>D\u1eabu v\u1eady, c\u00f3 ba y\u1ebfu t\u1ed1 s\u1ebd g\u00f3p ph\u1ea7n v\u00e0o kh\u1ea3 n\u0103ng ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o<\/strong>: gi\u00e1 th\u1ea7u c\u1ee7a b\u1ea1n, \u0111i\u1ec3m li\u00ean quan v\u00e0 &#8220;t\u1ef7 l\u1ec7 h\u00e0nh \u0111\u1ed9ng \u01b0\u1edbc t\u00ednh&#8221; (Ch\u00fang t\u00f4i s\u1ebd n\u00f3i v\u1ec1 \u0111i\u1ec1u n\u00e0y sau).<\/p>\n\n\n\n<p>Ch\u00ednh v\u00ec v\u1eady, \u0111\u1eb7t gi\u00e1 th\u1ea7u cao v\u1eabn ch\u01b0a ch\u1eafc ch\u1eafn <em>s\u1ebd th\u1eafng&nbsp;<\/em>chung cu\u1ed9c \u0111\u00e2u. L\u01b0\u1ee3ng ti\u1ec1n b\u1ea1n \u0111\u1ea5u gi\u00e1 cho m\u1ed9t click &#8211; 1000 l\u1ea7n hi\u1ec3n th\u1ecb ho\u1eb7c chuy\u1ec3n \u0111\u1ed5i &#8211; kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ed1 ti\u1ec1n b\u1ea1n th\u1ef1c s\u1ef1 s\u1ebd ph\u1ea3i tr\u1ea3 (<em>actually going to pay<\/em>). N\u00f3 ch\u1ec9 l\u00e0 s\u1ed1 ti\u1ec1n l\u1edbn nh\u1ea5t b\u1ea1n s\u1eb5n s\u00e0ng tr\u1ea3 \u0111\u1ec3 th\u1eafng cu\u1ed9c \u0111\u1ea5u gi\u00e1. Facebook (v\u00e0 Google AdWords) s\u1ebd \u0111\u1ec3 b\u1ea1n tr\u1ea3 s\u1ed1 ti\u1ec1n \u00edt nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u1ec3 th\u1eafng th\u1ea7u v\u00e0 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p><strong>H\u00e3y xem v\u00ed d\u1ee5 sau<\/strong>, gi\u1ea3 \u0111\u1ecbnh l\u00e0 Facebook ch\u1ec9 c\u00f3 3 v\u1ecb tr\u00ed \u0111\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o v\u00e0 c\u00f3 t\u1edbi 4 nh\u00e0 qu\u1ea3ng c\u00e1o tham gia \u0111\u1ea5u gi\u00e1. T\u1ea5t nhi\u00ean h\u1ec7 th\u1ed1ng th\u1ef1c s\u1ef1 th\u00ec ph\u1ee9c t\u1ea1p h\u01a1n nhi\u1ec1u; \u1edf \u0111\u00e2y l\u00e0 c\u00e1ch t\u1ed1i gi\u1ea3n th\u00f4i nh\u00e9:<\/p>\n\n\n\n<ul><li><em>Nh\u00e0 qu\u1ea3ng c\u00e1o A<\/em> \u0111\u1ea5u gi\u00e1 0,3$<\/li><li><em>Nh\u00e0 qu\u1ea3ng c\u00e1o B<\/em> \u0111\u1ea5u gi\u00e1 0,5$<\/li><li><em>Nh\u00e0 qu\u1ea3ng c\u00e1o C<\/em> \u0111\u1ea5u gi\u00e1 0,5$<\/li><li><em>Nh\u00e0 qu\u1ea3ng c\u00e1o D<\/em> \u0111\u1ea5u gi\u00e1 10$<\/li><\/ul>\n\n\n\n<p>Trong v\u00ed d\u1ee5 n\u00e0y, nh\u00e0 qu\u1ea3ng c\u00e1o A c\u00f3 kh\u1ea3 n\u0103ng s\u1ebd b\u1ecb b\u1ecf l\u1ea1i (<em>left out<\/em>) v\u00e0 kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3t hi\u1ec3n th\u1ecb (<em>impression<\/em>) n\u00e0o c\u1ea3. Nh\u00e0 qu\u1ea3ng c\u00e1o B v\u00e0 C s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng hi\u1ec3n th\u1ecb t\u1ed1t v\u1edbi m\u1ee9c gi\u00e1 n\u1eb1m \u0111\u00e2u \u0111\u00f3 gi\u1eefa 0,31$ v\u00e0 0,5$. Nh\u00e0 qu\u1ea3ng c\u00e1o D c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u l\u01b0\u1ee3t hi\u1ec3n th\u1ecb h\u01a1n v\u1edbi m\u1ee9c gi\u00e1 cao h\u01a1n m\u1ed9t ch\u00fat (<em>slightly<\/em>) so v\u1edbi B &amp; C. Quanh m\u1ee9c 0,35$ v\u00e0 0,6$ ch\u1ee9 kh\u00f4ng c\u1ea7n ph\u1ea3i tr\u1ea3 \u0111\u1ebfn t\u1eadn 10$. <strong>C\u00f3 hai \u0111i\u1ec3m quan tr\u1ecdng \u1edf \u0111\u00e2y:<\/strong><\/p>\n\n\n\n<ul><li>N\u1ebfu b\u1ea1n c\u1ed1 \u0111\u1eb7t gi\u00e1 th\u1ea7u qu\u00e1 th\u1ea5p, chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3t hi\u1ec3n th\u1ecb \u0111\u00e1ng c\u00f3 v\u00e0 b\u1ea1n kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. N\u00ean nh\u1edb, b\u1ea1n lu\u00f4n nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec b\u1ea1n tr\u1ea3.<\/li><li>\u0110\u1eebng qu\u00e1 lo l\u1eafng v\u1ec1 vi\u1ec7c \u0111\u1eb7t gi\u00e1 th\u1ea7u cao. B\u1ea1n s\u1ebd ph\u1ea3i tr\u1ea3 s\u1ed1 ti\u1ec1n th\u1ea5p nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u1ec3 qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_chien_luoc_dau_gia_quang_cao_tren_Facebook\"><\/span>C\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea5u gi\u00e1 qu\u1ea3ng c\u00e1o tr\u00ean Facebook<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ch\u1ec9 hai n\u0103m tr\u01b0\u1edbc \u0111\u00e2y th\u00f4i, cu\u1ed9c s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi l\u00e0m qu\u1ea3ng c\u00e1o th\u1eadt \u0111\u01a1n gi\u1ea3n nh\u01b0 l\u00e0 \u0111an r\u1ed5! B\u1ea1n ch\u1ec9 c\u00f3 hai c\u00e1ch \u0111\u1ea5u gi\u00e1 cho qu\u1ea3ng c\u00e1o l\u00e0 Click v\u00e0 Hi\u1ec3n th\u1ecb.<\/p>\n\n\n\n<p>V\u1edbi m\u1ee9c \u0111\u1ed9 ti\u1ebfn ho\u00e1 v\u00f4 c\u00f9ng nhanh c\u1ee7a n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o Facebook th\u00ec gi\u1edd \u0111\u00e2y <strong>c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o hi\u1ec7n \u0111\u1ea1i c\u00f3 nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea5u gi\u00e1 h\u01a1n: CPC, CPM, Conversions (chuy\u1ec3n \u0111\u1ed5i), Daily Unique Reach, Post Engagement, v\u00e2n v\u00e2n v\u00e0 v\u00e2n v\u00e2n<\/strong>.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 bi\u1ebft nh\u1eefng thu\u1eadt ng\u1eef ph\u1ee9c t\u1ea1p \u0111\u00f3 c\u00f3 \u00fd ngh\u0129a g\u00ec kh\u00f4ng? Ch\u00fang ta c\u00f9ng t\u00ecm hi\u1ec3u m\u1ed7i c\u00e1i v\u00e0 c\u1ed1 g\u1eafng bi\u1ebft khi n\u00e0o b\u1ea1n n\u00ean s\u1eed d\u1ee5ng ch\u00fang v\u00e0 c\u00e1ch d\u00f9ng th\u1ebf n\u00e0o nh\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dau_gia_CPM\"><\/span>\u0110\u1ea5u gi\u00e1 CPM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/icon_cpm.png\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/icon_cpm.png\" alt=\"\" class=\"wp-image-4276\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/icon_cpm.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/icon_cpm-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure><\/div>\n\n\n\n<p> V\u1edbi CPM (Cost Per Mile &#8211; \u0110\u1ea5u gi\u00e1 tr\u00ean m\u1ed9t ngh\u00ecn l\u1ea7n hi\u1ec3n th\u1ecb), l\u01b0\u1ee3ng ti\u1ec1n b\u1ea1n \u0111\u1eb7t th\u1ea7u l\u00e0 s\u1ed1 ti\u1ec1n l\u1edbn nh\u1ea5t b\u1ea1n mu\u1ed1n tr\u1ea3 \u0111\u1ec3 ph\u00e2n ph\u1ed1i (<em>deliver<\/em>) 1000 l\u1ea7n hi\u1ec3n th\u1ecb t\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p><strong>CPM l\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ea5u gi\u00e1 \u00edt d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c nh\u1ea5t (unpredictable), v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ph\u1ea3i tr\u00e1nh xa n\u00f3<\/strong> khi b\u1ea1n \u0111\u00e3 chi m\u1ed9t s\u1ed1 ti\u1ec1n l\u1edbn m\u00e0 ch\u1eb3ng nh\u1eadn \u0111\u01b0\u1ee3c b\u1ea5t k\u1ef3 k\u1ebft qu\u1ea3 n\u00e0o.<\/p>\n\n\n\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn c\u00f3 th\u1ec3 mu\u1ed1n s\u1eed d\u1ee5ng CPM v\u00ec n\u00f3 c\u00f3 kh\u1ea3 n\u0103ng \u0111em l\u1ea1i nhi\u1ec1u l\u01b0\u1ee3t hi\u1ec3n th\u1ecb nh\u1ea5t. N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ef1c s\u1ef1 t\u00ecm \u0111\u1ebfn k\u1ebft qu\u1ea3 c\u1ee5 th\u1ec3 n\u00e0o, nh\u01b0ng ch\u1ec9 mu\u1ed1n t\u1ea1o <strong>nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong>&nbsp;(<em>brand awareness<\/em>) b\u1eb1ng c\u00e1ch hi\u1ec3n th\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n cho t\u1eadp \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng r\u1ed9ng tr\u00ean Facebook, v\u1eady th\u00ec CPM c\u00f3 th\u1ec3 ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dau_gia_CPC\"><\/span>\u0110\u1ea5u gi\u00e1 CPC<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/icon_cpc.png\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/icon_cpc.png\" alt=\"\" class=\"wp-image-4277\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/icon_cpc.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/icon_cpc-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure><\/div>\n\n\n\n<p> M\u1ed9t trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea5u gi\u00e1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t \u0111\u1ec3 qu\u1ea3ng c\u00e1o Facebook, CPC (Cost Per Click) cho ph\u00e9p b\u1ea1n \u0111\u1ea5u gi\u00e1 cho l\u01b0\u1ee3t click.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y ngh\u0129a l\u00e0 b\u1ea1n s\u1ebd ch\u1ec9 tr\u1ea3 ti\u1ec1n khi ng\u01b0\u1eddi d\u00f9ng click v\u00e0o qu\u1ea3ng c\u00e1o. \u0110i\u1ec1u n\u00e0y nghe ngon nh\u1ec9?<\/p>\n\n\n\n<p><strong>Qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb 1 t\u1ec9 l\u1ea7n m\u00e0 b\u1ea1n ch\u1eb3ng ph\u1ea3i tr\u1ea3 \u0111\u1ed3ng n\u00e0o n\u1ebfu n\u00f3 kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c click<\/strong>. Nh\u01b0ng ch\u1ed1c n\u1eefa b\u1ea1n s\u1ebd th\u1ea5y vi\u1ec5n c\u1ea3nh m\u1ed9ng m\u01a1 n\u00e0y s\u1ebd kh\u00f4ng bao gi\u1edd x\u1ea3y ra.<\/p>\n\n\n\n<p>Trong n\u0103m 2015, Facebook \u0111\u00e3 thay \u0111\u1ed5i ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ea5u gi\u00e1 CPC, v\u00ec th\u1ebf b\u1ea1n s\u1ebd kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n cho m\u1ecdi ki\u1ec3u click v\u00e0o qu\u1ea3ng c\u00e1o (v\u00ed d\u1ee5 nh\u01b0 comment, chia s\u1ebb, click v\u00e0o website, &#8220;\u0111\u1ecdc ti\u1ebfp&#8221;, v\u00e2n v\u00e2n.) Gi\u1edd \u0111\u00e2y, CPC \u0111\u01b0\u1ee3c Facebook \u0111\u1ecbnh ngh\u0129a l\u00e0 &#8220;link clicks&#8221; &#8211; v\u00ed d\u1ee5, c\u00e1c click li\u00ean quan \u0111\u1ebfn m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o nh\u1ea5t \u0111\u1ecbnh (<em>certain ad objective<\/em>):<\/p>\n\n\n\n<ul><li>Click \u0111\u1ec3 gh\u00e9 th\u0103m trang web kh\u00e1c<\/li><li>Call-to-action click \u0111\u1ec3 truy c\u1eadp trang web kh\u00e1c (v\u00ed d\u1ee5 &#8220;Shop Now&#8221;)<\/li><li>Click \u0111\u1ec3 c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng<\/li><li>Click \u0111\u1ec3 v\u00e0o canvas Facebook<\/li><li>Click \u0111\u1ec3 xem video tr\u00ean m\u1ed9t trang kh\u00e1c<\/li><\/ul>\n\n\n\n<p><strong>Khi \u0111\u1ea5u gi\u00e1 ki\u1ec3u CPC, ch\u00fa \u00fd \u0111i\u1ec1u n\u00e0y<\/strong>: Facebook t\u1ea5t nhi\u00ean l\u00e0 mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn l\u1edbn nh\u1ea5t. N\u1ebfu qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00f3 \u0111i\u1ec3m li\u00ean quan th\u1ea5p (<em>relevance score<\/em>) v\u00e0 <strong>kh\u00f4ng c\u00f3 ai click v\u00e0o n\u00f3, Facebook s\u1ebd s\u1edbm ng\u1eebng ph\u00e2n ph\u1ed1i<\/strong>. Sau t\u1ea5t c\u1ea3, h\u1ecd s\u1ebd thu nhi\u1ec1u l\u1ee3i nhu\u1eadn h\u01a1n n\u1ebfu qu\u1ea3ng c\u00e1o ch\u1ec9 c\u00f3 gi\u00e1 0,1$ t\u01b0\u1edfng ch\u1eebng b\u00e8o b\u1ecdt nh\u1eadn \u0111\u01b0\u1ee3c click 1000 l\u1ea7n so v\u1edbi qu\u1ea3ng c\u00e1o c\u00f3 gi\u00e1 cao \u0111\u1ebfn 5$ nh\u01b0ng ch\u1ec9 \u0111\u01b0\u1ee3c click 5 l\u1ea7n b\u1ecd.<\/p>\n\n\n\n<p><strong>Ch\u00eca kho\u00e1 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 \u0111\u1ea5u gi\u00e1 CPC t\u1ed1t l\u00e0: K\u1ebft qu\u1ea3 CTR (t\u1ec9 l\u1ec7 nh\u1ea5p chu\u1ed9t) c\u00e0ng cao, gi\u00e1 th\u1ea7u CPC c\u00e0ng th\u1ea5p<\/strong>. Cu\u1ed1i c\u00f9ng th\u00ec t\u1ec9 l\u1ec7 click cao \u0111em l\u1ea1i doanh s\u1ed1 cao nh\u1ea5t cho Facebook.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dau_gia_dua_tren_chuyen_doi\"><\/span>\u0110\u1ea5u gi\u00e1 d\u1ef1a tr\u00ean chuy\u1ec3n \u0111\u1ed5i<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/icon_cpa.png\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/icon_cpa.png\" alt=\"\" class=\"wp-image-4278\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/icon_cpa.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/icon_cpa-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure><\/div>\n\n\n\n<p> <strong>Khi b\u1ea1n \u0111\u1ea5u gi\u00e1 d\u1ef1a tr\u00ean chuy\u1ec3n \u0111\u1ed5i, Facebook s\u1ebd ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n t\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u00e0 c\u00f3 kh\u1ea3 n\u0103ng c\u00f3 chuy\u1ec3n \u0111\u1ed5i nh\u1ea5t<\/strong> &#8211; \u0111\u1ec3 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>Ki\u1ec3u chuy\u1ec3n \u0111\u1ed5i ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee5c \u0111\u00edch chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n ch\u1ecdn chi\u1ebfn d\u1ecbch c\u00f3 m\u1ee5c ti\u00eau Page Like, \u0111\u1ea5u gi\u00e1 cho Page Like th\u1ef1c t\u1ebf l\u00e0 \u0111\u1ea5u gi\u00e1 d\u1ef1a tr\u00ean chuy\u1ec3n \u0111\u1ed5i. Khi m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, chuy\u1ec3n \u0111\u1ed5i s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi (\u0111o\u1ea1n n\u00e0y d\u1ecbch t\u1ed1i ngh\u0129a qu\u00e1!).<\/p>\n\n\n\n<p><strong>\u0110\u1ea5u gi\u00e1 d\u1ef1a tr\u00ean chuy\u1ec3n \u0111\u1ed5i c\u00f3 kh\u1ea3 n\u0103ng s\u1ebd gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 chi\u1ebfn d\u1ecbch t\u1ed1t nh\u1ea5t<\/strong>, khi Facebook ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n cho nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m nh\u1ea5t \u0111\u1ebfn m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n \u0111\u1ea5u gi\u00e1 d\u1ef1a tr\u00ean Chuy\u1ec3n \u0111\u1ed5i v\u00e0 \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u1ee7 c\u00f4ng (<em>manual bid<\/em>), \u0111i\u1ec1u \u1ea5y n\u00f3i cho Facebook bi\u1ebft s\u1ed1 ti\u1ec1n bao nhi\u00eau b\u1ea1n s\u1eb5n s\u00e0ng tr\u1ea3 cho m\u1ed9t chuy\u1ec3n \u0111\u1ed5i (v\u00ed d\u1ee5 Facebook Page Like ho\u1eb7c t\u1ea3i \u1ee9ng d\u1ee5ng).<\/p>\n\n\n\n<p>Khi \u0111\u1ea5u gi\u00e1 cho Chuy\u1ec3n \u0111\u1ed5i x\u1ea3y ra \u1edf trang b\u00ean ngo\u00e0i, <strong>h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n c\u00f3 c\u00e0i \u0111\u1eb7t Facebook Pixel <\/strong>(n\u1ebfu b\u1ea1n ch\u01b0a c\u00f3 v\u00e0 s\u1eed d\u1ee5ng WordPress, h\u00e3y d\u00f9ng plugin Pixel Caffeine c\u1ee7a ch\u00fang t\u00f4i, n\u00f3 s\u1ebd gi\u00fap b\u1ea1n c\u00e0i \u0111\u1eb7t r\u1ea5t \u0111\u01a1n gi\u1ea3n th\u00f4i). N\u1ebfu kh\u00f4ng, Facebook s\u1ebd kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng thu th\u1eadp k\u1ebft qu\u1ea3 v\u00e0 h\u1ec7 qu\u1ea3 l\u00e0 kh\u00f4ng t\u1ed1i \u01b0u ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o cho b\u1ea1n \u0111\u01b0\u1ee3c, \u0111i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi t\u1ed1n ti\u1ec1n!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Trai_nghiem_ve_dau_gia_quang_cao_Facebook%E2%80%A6\"><\/span>Tr\u1ea3i nghi\u1ec7m v\u1ec1 \u0111\u1ea5u gi\u00e1 qu\u1ea3ng c\u00e1o Facebook&#8230;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>T\u1ea1i AdEspresso, ch\u00fang t\u00f4i kh\u00f4ng mu\u1ed1n th\u1ea3o lu\u1eadn v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0o \u0111\u00f3 m\u00e0 kh\u00f4ng c\u00f3 d\u1eef li\u1ec7u. V\u00ec th\u1ebf, ch\u00fang t\u00f4i \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t tr\u1ea3i nghi\u1ec7m nh\u1ecf v\u00e0 t\u1ea1o 4 chi\u1ebfn d\u1ecbch gi\u1ed1ng h\u1ec7t nhau \u0111\u1ec3 t\u0103ng like cho trang Fanpage c\u1ee7a ch\u00fang t\u00f4i. M\u1ed7i chi\u1ebfn d\u1ecbch c\u00f3 c\u00f9ng ng\u00e2n s\u00e1ch (<em>budget<\/em>), thi\u1ebft k\u1ebf qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c l\u1ef1a ch\u1ecdn nh\u1eafm m\u1ee5c ti\u00eau (<em>targeting options<\/em>).<\/p>\n\n\n\n<p>\u0110i\u1ec3m kh\u00e1c bi\u1ec7t ch\u1ec9 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea5u gi\u00e1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng: CPM, CPC, oCPM, CPA (<strong>l\u01b0u \u00fd l\u00e0 t\u1edbi n\u0103m 2017, l\u1ef1a ch\u1ecdn \u0111\u1ea5u gi\u00e1 \u0111\u00e3 thay \u0111\u1ed5i, nh\u01b0 ch\u00fang t\u00f4i gi\u1ea3i th\u00edch \u1edf b\u00ean tr\u00ean<\/strong>). C\u00f9ng xem ch\u00fang hi\u1ec7u qu\u1ea3 th\u1ebf n\u00e0o khi so s\u00e1nh v\u1edbi nhau:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/Facebook-ads-bidding-experiment.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1001\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/Facebook-ads-bidding-experiment.jpg\" alt=\"\" class=\"wp-image-4279\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/Facebook-ads-bidding-experiment.jpg 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/Facebook-ads-bidding-experiment-270x300.jpg 270w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/Facebook-ads-bidding-experiment-768x854.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n\n\n\n<p>Trong khi \u0111\u00e2y ch\u1ec9 l\u00e0 th\u1eed nghi\u1ec7m nh\u1ecf v\u1edbi ng\u00e2n s\u00e1ch th\u1ea5p, n\u00f3 ph\u1ea3n \u00e1nh nh\u1eefng g\u00ec ch\u00fang t\u00f4i th\u1ea5y qua c\u00e1c chi\u1ebfn d\u1ecbch h\u00e0ng tri\u1ec7u \u0111\u00f4 tr\u00ean n\u1ec1n t\u1ea3ng AdEspressco. C\u00f9ng xem ch\u00fang ta c\u00f3 g\u00ec:<\/p>\n\n\n\n<ul><li>Chi\u1ebfn d\u1ecbch CPC t\u1ea1o ra s\u1ed1 l\u01b0\u1ee3ng click cao nh\u1ea5t. D\u1eabu v\u1eady, ch\u1ec9 20% trong s\u1ed1 \u0111\u00f3 l\u00e0 click like trang c\u1ee7a ch\u00fang t\u00f4i.<\/li><li>Chi\u1ebfn d\u1ecbch CPM ph\u00e2n ph\u1ed1i \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng hi\u1ec3n th\u1ecb l\u1edbn nh\u1ea5t: 316 100! Tuy v\u1eady k\u1ebft qu\u1ea3 th\u1eadt nh\u1ecf b\u00e9: 2 like.<\/li><li>oCPM, \u0111\u00fang nh\u01b0 ch\u00fang t\u00f4i mong ch\u1edd, n\u00f3 th\u1ef1c s\u1ef1 t\u1ed1t \u1edf ch\u1ed7 ch\u1ec9 ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o c\u1ee7a ch\u00fang t\u00f4i cho nh\u1eefng ng\u01b0\u1eddi \u01b0a th\u00edch: V\u1edbi ch\u1ec9 8000 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb, ghi nh\u1eadn 53 l\u01b0\u1ee3t like v\u1edbi m\u1ee9c gi\u00e1 cho m\u1ed7i l\u1ea7n like th\u1ea5p nh\u1ea5t so v\u1edbi nh\u1eefng c\u00e1ch c\u00f2n l\u1ea1i $0,982. M\u1eb7c d\u00f9 n\u00f3 c\u00f3 gi\u00e1 hi\u1ec3n th\u1ecb kh\u00e1 \u0111\u1eaft nh\u01b0ng n\u00f3 l\u1ea1i c\u00f3 ROI t\u1ed5ng th\u1ec3 r\u1ea5t tuy\u1ec7t. Ghi ch\u00fa&nbsp;oCPM l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Optimized CPM.<\/li><li>Chi\u1ebfn d\u1ecbch CPA c\u0169ng c\u00f3 hi\u1ec7u n\u0103ng th\u1ef1c s\u1ef1 t\u1ed1t v\u00e0 ch\u1ec9 \u0111\u1eaft h\u01a1n oCPM l\u01b0\u1ee3ng ti\u1ec1n kh\u00f4ng \u0111\u00e1ng k\u1ec3 cho m\u1ed7i like ($0,073). D\u1eabu v\u1eady, n\u00f3 c\u1ea7n l\u01b0\u1ee3t hi\u1ec3n th\u1ecb g\u1ea5p \u0111\u00f4i so v\u1edbi oCPM \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 n\u00e0y.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cap_nhat_thang_hai_nam_2017_Dau_gia_Toi_da_va_Trung_binh\"><\/span>C\u1eadp nh\u1eadt th\u00e1ng hai n\u0103m 2017: \u0110\u1ea5u gi\u00e1 T\u1ed1i \u0111a v\u00e0 Trung b\u00ecnh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Facebook kh\u00f4ng bao gi\u1edd ng\u1ee7 qu\u00ean v\u00e0 ch\u00fang ta th\u1ea5y c\u00e1c thay \u0111\u1ed5i nh\u1ecf cho n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o t\u1eeb th\u00e1ng n\u00e0y qua th\u00e1ng kh\u00e1c. Th\u1ef1c t\u1ebf, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y tin m\u1edbi nh\u1ea5t v\u1ec1 Facebook trong b\u00e0i vi\u1ebft sau c\u1ee7a ch\u00fang t\u00f4i. <strong>Thay \u0111\u1ed5i l\u1edbn nh\u1ea5t trong chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea5u gi\u00e1 qu\u1ea3ng c\u00e1o c\u1ee7a Facebook l\u00e0<\/strong>: Khi b\u1ea1n t\u1ed1i \u01b0u ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o cho Chuy\u1ec3n \u0111\u1ed5i v\u00e0 l\u1ef1a ch\u1ecdn \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u1ee7 c\u00f4ng, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn gi\u1eefa <strong>maximum v\u00e0 average bids<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/average-vs-maximum-bid.png\"><img loading=\"lazy\" decoding=\"async\" width=\"618\" height=\"336\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/average-vs-maximum-bid.png\" alt=\"\" class=\"wp-image-4280\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/average-vs-maximum-bid.png 618w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/average-vs-maximum-bid-300x163.png 300w\" sizes=\"(max-width: 618px) 100vw, 618px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Khi b\u1ea1n ch\u1ecdn l\u1ef1a &#8220;Average&#8221; bid<\/strong>, b\u1ea1n n\u00f3i v\u1edbi Facebook bi\u1ebft \u0111\u00e2u l\u00e0 t\u1ed5ng ti\u1ec1n trung b\u00ecnh b\u1ea1n mu\u1ed1n chi cho m\u1ed7i chuy\u1ec3n \u0111\u1ed5i. Facebook s\u1ebd l\u00e0m t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u1ec3 ph\u00e2n ph\u1ed1i c\u00e1c k\u1ebft qu\u1ea3 ph\u00f9 h\u1ee3p nh\u1ea5t trong gi\u1edbi h\u1ea1n ng\u00e2n s\u00e1ch v\u00e0 gi\u00e1 th\u1ea7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Khi thi\u1ebft l\u1eadp gi\u00e1 th\u1ea7u trung b\u00ecnh, Facebook s\u1ebd s\u1eed d\u1ee5ng ph\u01b0\u01a1ng th\u1ee9c g\u1ecdi l\u00e0 pacing. Pacing gi\u00fap tr\u00e1nh s\u1eed d\u1ee5ng to\u00e0n b\u1ed9 ng\u00e2n s\u00e1ch \u1edf th\u1eddi \u0111i\u1ec3m b\u1eaft \u0111\u1ea7u ng\u00e0y v\u00ec \u0111i\u1ec1u \u0111\u00f3 s\u1ebd l\u00e0m l\u1ee1 c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i c\u00f3 gi\u00e1 th\u1ea5p trong n\u1eeda c\u00f2n l\u1ea1i c\u1ee7a ng\u00e0y.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/Facebook-pacing.png\"><img loading=\"lazy\" decoding=\"async\" width=\"533\" height=\"303\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/Facebook-pacing.png\" alt=\"\" class=\"wp-image-4282\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/Facebook-pacing.png 533w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/Facebook-pacing-300x171.png 300w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/><\/a><\/figure><\/div>\n\n\n\n<p><strong>V\u1edbi pacing, Facebook s\u1ebd cho b\u1ea1n chuy\u1ec3n \u0111\u1ed5i c\u00f3 gi\u00e1 th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi gi\u00e1 th\u1ea7u trung b\u00ecnh nh\u01b0ng c\u0169ng c\u00f3 m\u1ed9t s\u1ed1 chuy\u1ec3n \u0111\u1ed5i c\u00f3 gi\u00e1 cao<\/strong>. Nh\u01b0 l\u00e0 k\u1ebft qu\u1ea3, b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i h\u01a1n v\u1edbi gi\u00e1 th\u1ea7u trung b\u00ecnh b\u1ea1n mu\u1ed1n. Trong v\u00ed d\u1ee5 b\u00ean d\u01b0\u1edbi, h\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n c\u00f3 ng\u00e2n s\u00e1ch 50$ v\u00e0 thi\u1ebft l\u1eadp gi\u00e1 th\u1ea7u trung b\u00ecnh l\u00e0 10$. Trong k\u1ecbch b\u1ea3n n\u00e0y, b\u1ea1n chi 48$ ng\u00e2n s\u00e1ch cho 6 k\u1ebft qu\u1ea3 v\u1edbi s\u1ed1 ti\u1ec1n trung b\u00ecnh chi th\u1ef1c t\u1ebf l\u00e0 8$.  <strong>Khi n\u00e0o b\u1ea1n s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea5u gi\u00e1 t\u1ed1i \u0111a<\/strong>: N\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 t\u1ed1i \u0111a ho\u00e1 l\u1ee3i nhu\u1eadn v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1edbi gi\u00e1 th\u1ea5p, h\u00e3y \u0111\u1ec3 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u1ea7u t\u1ed1i \u0111a (<em>maximum bid<\/em>).<\/p>\n\n\n\n<p><strong>Khi n\u00e0o b\u1ea1n s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u1ea7u trung b\u00ecnh<\/strong>: N\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 t\u1ed1i \u0111a ho\u00e1 ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i nh\u1ea5t c\u00f3 th\u1ec3 (ngay c\u1ea3 khi gi\u00e1 c\u1ee7a ch\u00fang c\u00f3 cao h\u01a1n ch\u00fat \u00edt), h\u00e3y \u0111\u1eb7t ki\u1ec3u \u0111\u1ea5u gi\u00e1 trung b\u00ecnh (<em>average bid<\/em>).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Noi_ban_tuy_chinh_xem_lua_chon_dau_gia\"><\/span>N\u01a1i b\u1ea1n tu\u1ef3 ch\u1ec9nh &amp;&nbsp;xem l\u1ef1a ch\u1ecdn \u0111\u1ea5u gi\u00e1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110\u1ec3 tu\u1ef3 ch\u1ec9nh v\u00e0 xem c\u00e1c l\u1ef1a ch\u1ecdn \u0111\u1ea5u gi\u00e1, h\u00e3y v\u00e0o ph\u1ea7n &#8220;Ng\u00e2n s\u00e1ch v\u00e0 L\u1ecbch&#8221; (<em>Budget and Schedule<\/em>). \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y trong ph\u1ea7n thi\u1ebft l\u1eadp qu\u1ea3ng c\u00e1o (<em>Ad Set<\/em>) c\u1ee7a Facebook. B\u1ea1n s\u1ebd th\u1ea5y ph\u1ea7n &#8220;hi\u1ec3n th\u1ecb c\u00e1c tu\u1ef3 ch\u1ecdn n\u00e2ng cao&#8221; (<em>show advanced options<\/em>) ngay b\u00ean d\u01b0\u1edbi n\u01a1i b\u1ea1n thi\u1ebft l\u1eadp tu\u1ef3 ch\u1ecdn \u0111\u1ea5u gi\u00e1 n\u00e2ng cao.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/tuy-chon-dau-gia-bo-sung.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"499\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/tuy-chon-dau-gia-bo-sung.png\" alt=\"\" class=\"wp-image-4283\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/tuy-chon-dau-gia-bo-sung.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/tuy-chon-dau-gia-bo-sung-300x146.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/tuy-chon-dau-gia-bo-sung-768x374.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Trong khu v\u1ef1c tu\u1ef3 ch\u1ecdn n\u00e2ng cao, b\u1ea1n s\u1ebd l\u1ef1a ch\u1ecdn \u0111i\u1ec1u g\u00ec b\u1ea1n mu\u1ed1n t\u1ed1i \u01b0u cho vi\u1ec7c ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o, thi\u1ebft l\u1eadp \u0111\u1ea5u gi\u00e1 th\u1ee7 c\u00f4ng (n\u1ebfu b\u1ea1n ch\u1ecdn s\u1eed d\u1ee5ng ch\u00fang), v\u00e0 quy\u1ebft \u0111\u1ecbnh xem b\u1ea1n s\u1ebd tr\u1ea3 ti\u1ec1n cho ki\u1ec3u k\u1ebft qu\u1ea3 n\u00e0o.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/toi-uu-hoa-quang-cao.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"601\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/toi-uu-hoa-quang-cao.png\" alt=\"\" class=\"wp-image-4284\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/toi-uu-hoa-quang-cao.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/toi-uu-hoa-quang-cao-300x176.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/toi-uu-hoa-quang-cao-768x451.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>B\u00e2y gi\u1edd ch\u00fang ta \u0111\u00e3 c\u00f3 n\u1ec1n t\u1ea3ng c\u01a1 b\u1ea3n, h\u00e3y xem x\u00e9t k\u1ef9 h\u01a1n m\u1ed9t s\u1ed1 tu\u1ef3 ch\u1ecdn \u0111\u1ea5u gi\u00e1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lua_chon_cach_toi_uu_cua_ban\"><\/span>L\u1ef1a ch\u1ecdn c\u00e1ch t\u1ed1i \u01b0u c\u1ee7a b\u1ea1n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ph\u1ea7n tr\u01b0\u1edbc, khi b\u1ea1n t\u1ed1i \u01b0u ho\u00e1 ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o cho Click, ki\u1ec3u m\u00e0 b\u1ea1n mu\u1ed1n thanh to\u00e1n l\u00e0 CPC (ho\u1eb7c <em>Cost Per Click<\/em>). N\u1ebfu b\u1ea1n t\u1ed1i \u01b0u ho\u00e1 cho Chuy\u1ec3n \u0111\u1ed5i (<em>Conversions<\/em>), b\u1ea1n tr\u1ea3 ti\u1ec1n cho CPA (<em>Cost Per Action<\/em>).<\/p>\n\n\n\n<p><strong>B\u00e2y gi\u1edd, khi b\u1ea1n ch\u1ecdn m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c t\u1ed1i \u01b0u ho\u00e1 ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o n\u00e0o \u0111\u00f3, ngh\u0129a l\u00e0 b\u1ea1n ch\u1ecdn nh\u00f3m ng\u01b0\u1eddi n\u00e0o \u0111\u1ea5y \u01b0a th\u00edch nh\u1ea5t qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n<\/strong>.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5 n\u1ebfu b\u1ea1n t\u1ed1i \u01b0u ho\u00e1 cho Chuy\u1ec3n \u0111\u1ed5i, Facebook s\u1ebd hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n cho nh\u1eefng ng\u01b0\u1eddi d\u00f9ng c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i cao nh\u1ea5t. N\u1ebfu b\u1ea1n l\u1ef1a ch\u1ecdn t\u1ed1i \u01b0u ho\u00e1 cho T\u01b0\u01a1ng t\u00e1c B\u00e0i \u0111\u0103ng (<em>Post Engagement<\/em>), Facebook s\u1ebd ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi t\u1eebng comment, like, v\u00e0 share qu\u1ea3ng c\u00e1o trong qu\u00e1 kh\u1ee9, v\u00ed d\u1ee5 th\u1ebf. H\u1ea7u h\u1ebft c\u00e1c ki\u1ec3u m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o s\u1ebd cho ph\u00e9p b\u1ea1n t\u1ed1i \u01b0u ho\u00e1 cho:<\/p>\n\n\n\n<ul><li><strong>Chuy\u1ec3n \u0111\u1ed5i<\/strong>&nbsp;(<em>Conversion<\/em>) &#8211; T\u1ed1i \u01b0u ho\u00e1 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o cho Chuy\u1ec3n \u0111\u1ed5i l\u00e0 chi\u1ebfn thu\u1eadt \u0111\u1ea5u gi\u00e1 \u0111\u01b0\u1ee3c khuy\u1ebfn ngh\u1ecb b\u1edfi Facebook. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng ph\u01b0\u01a1ng th\u1ee9c n\u00e0y, Facebook s\u1ebd ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n t\u1edbi ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i nh\u1ea5t, v\u00ec th\u1ebf b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t v\u1edbi m\u1ee9c gi\u00e1 th\u1ea5p nh\u1ea5t.<\/li><li><strong>Link Clicks<\/strong> &#8211; Facebook s\u1ebd t\u1eadp trung v\u00e0o vi\u1ec7c nh\u1eadn \u0111\u01b0\u1ee3c click v\u00e0o qu\u1ea3ng c\u00e1o t\u1eeb ng\u01b0\u1eddi d\u00f9ng. N\u1ebfu b\u1ea1n c\u1ed1 g\u1eafng c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u truy c\u1eadp \u0111\u1ebfn trang Landing page, ho\u1eb7c xem trang Fanpage, CPC c\u00f3 th\u1ec3 l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t \u0111\u1ea5y.<\/li><li><strong>Hi\u1ec3n th\u1ecb<\/strong>&nbsp;(<em>Impressions<\/em>) &#8211; L\u1ef1a ch\u1ecdn n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n cho nhi\u1ec1u ng\u01b0\u1eddi nh\u1ea5t c\u00f3 th\u1ec3. \u0110i\u1ec1u n\u00e0y r\u1ea5t t\u1ed1t cho doanh nghi\u1ec7p mu\u1ed1n x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u (<em>brand awareness<\/em>) ho\u1eb7c \u0111\u1ec3 g\u1ee3i nh\u1edb l\u1ea1i trong t\u1ec7p kh\u00e1ch h\u00e0ng remarketing v\u00e0o m\u1ed9t kho\u1ea3ng th\u1eddi gian n\u00e0o \u0111\u00f3. Kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1ch \u0111\u1ea5u gi\u00e1 t\u1ed1i \u01b0u Chuy\u1ec3n \u0111\u1ed5i, khi \u0111\u1ea5u th\u1ea7u d\u1ef1a tr\u00ean l\u01b0\u1ee3t hi\u1ec3n th\u1ecb, Facebook kh\u00f4ng t\u1ed1i \u01b0u ho\u00e1 ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o cho nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng tham gia nh\u1ea5t. N\u00f3 ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o cho b\u1ea5t c\u1ee9 th\u00e0nh vi\u00ean n\u00e0o v\u00e0o b\u1ea5t c\u1ee9 khung th\u1eddi gian n\u00e0o c\u00f3 th\u1ec3.<\/li><li><strong>Ti\u1ebfp c\u1eadn m\u1ed9t l\u1ea7n duy nh\u1ea5t trong ng\u00e0y<\/strong> (<em>Daily Unique Reach<\/em>) &#8211; L\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng th\u1ee9c \u0111\u1ea5u gi\u00e1 Daily Unique Reach cho ph\u00e9p Facebook ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o t\u1edbi ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 m\u1ed9t l\u1ea7n m\u1ed7i ng\u00e0y. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 \u00fd t\u01b0\u1edfng t\u1ed1t khi t\u1eadp trung v\u00e0o nh\u00f3m nh\u1ecf ti\u1ebfp th\u1ecb l\u1ea1i ho\u1eb7c b\u1ea5t c\u1ee9 khi n\u00e0o b\u1ea1n mu\u1ed1n \u0111\u1ea3m b\u1ea3o qu\u1ea3ng c\u00e1o ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. N\u1ebfu b\u1ea1n lo l\u1eafng v\u1ec1 t\u1ea7n su\u1ea5t hi\u1ec3n th\u1ecb cao (gi\u1ea3 d\u1ee5 b\u1ea1n ngh\u0129 \u0111i\u1ec1u \u0111\u00f3 l\u00e0m kh\u00e1ch h\u00e0ng kh\u00f3 ch\u1ecbu), Daily Unique Reach c\u00f3 th\u1ec3 s\u1ebd l\u00e0 ph\u01b0\u01a1ng th\u1ee9c \u0111\u1ea5u gi\u00e1 t\u1ed1t.<\/li><li><strong>T\u01b0\u01a1ng t\u00e1c<\/strong> (<em>Post Engagement<\/em>) &#8211; Khi b\u1ea1n l\u1ef1a ch\u1ecdn t\u1ed1i \u01b0u ho\u00e1 cho t\u01b0\u01a1ng t\u00e1c, Facebook s\u1ebd ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n t\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng s\u1ebd like, share ho\u1eb7c comment. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t khi b\u1ea1n mu\u1ed1n qu\u1ea3ng b\u00e1 b\u00e0i \u0111\u0103ng blog tr\u00ean Facebook.<\/li><li><strong>Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong> (<em>Brand Awarness<\/em>) &#8211; Facebook s\u1ebd \u01b0u ti\u00ean hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n cho nh\u1eefng ng\u01b0\u1eddi s\u1ebd ch\u00fa \u00fd \u0111\u1ebfn n\u00f3. H\u1ecd c\u00f3 th\u1ec3 &#8220;kh\u1ea3o s\u00e1t m\u1ed9t ph\u1ea7n nh\u1ecf trong t\u1ec7p \u0111\u1ed1i t\u01b0\u1ee3ng&#8221; \u0111\u1ec3 ph\u00e2n ph\u1ed1i t\u1ed1t nh\u1ea5t nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u.<\/li><li><strong>Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong> (<em>Lead<\/em>) &#8211; h\u00e3y \u0111\u1ebfn v\u1edbi m\u1ee5c ti\u00eau l\u1ea5y th\u00f4ng tin kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, l\u1ef1a ch\u1ecdn n\u00e0y s\u1ebd hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n cho nh\u1eefng ai th\u00edch chia s\u1ebb th\u00f4ng tin c\u1ee7a h\u1ecd, v\u00e0 n\u00f3 s\u1ebd th\u1ef1c hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3 v\u1edbi gi\u00e1 th\u1ea5p nh\u1ea5t c\u00f3 th\u1ec3.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/lead.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"281\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/lead.png\" alt=\"\" class=\"wp-image-4285\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/lead.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/lead-300x82.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/lead-768x211.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_phai_bien_phap_toi_uu_hoa_anh_huong_den_chi_phi_khong\"><\/span>C\u00f3 ph\u1ea3i bi\u1ec7n ph\u00e1p t\u1ed1i \u01b0u ho\u00e1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi ph\u00ed kh\u00f4ng?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>\u0110\u1ec3 \u00fd \u0111i\u1ec1u n\u00e0y: bi\u1ec7n ph\u00e1p t\u1ed1i \u01b0u ho\u00e1 <em>c\u00f3 th\u1ec3<\/em> \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi ph\u00ed c\u1ee7a b\u1ea1n<\/strong>, cho d\u00f9 c\u00f3 th\u1ec3 n\u00f3 kh\u00f4ng bi\u1ec3u l\u1ed9 r\u00f5 r\u00e0ng trong th\u1eddi gian ng\u1eafn v\u00e0 kh\u00f3 theo d\u00f5i ch\u00ednh x\u00e1c. B\u1ea1n c\u00f3 th\u1ec3 ch\u1ea1y c\u00f9ng qu\u1ea3ng c\u00e1o, n\u00f3i c\u00e1ch kh\u00e1c, v\u1edbi hai c\u00e1ch t\u1ed1i \u01b0u ho\u00e1 kh\u00e1c nhau, b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 v\u00e0 chi ph\u00ed c\u0169ng kh\u00e1c nhau.<\/p>\n\n\n\n<p><strong>\u0110\u00e2y l\u00e0 l\u00fd do<\/strong>: \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u1ea5y qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd kh\u00e1c nhau d\u1ef1a tr\u00ean \u0111i\u1ec1u g\u00ec b\u1ea1n mu\u1ed1n t\u1ed1i \u01b0u ho\u00e1. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi c\u00f3 th\u1ec3 kh\u00f4ng th\u1ef1c hi\u1ec7n v\u00e0i ki\u1ec3u h\u00e0nh \u0111\u1ed9ng nh\u1ea5t \u0111\u1ecbnh nh\u01b0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c; th\u00ed d\u1ee5 m\u1ed9t s\u1ed1 lu\u00f4n click v\u00e0o qu\u1ea3ng c\u00e1o, nh\u01b0ng nh\u1eefng ng\u01b0\u1eddi kh\u00e1c th\u1eadm ch\u00ed kh\u00f4ng bao gi\u1edd comment \u0111\u1ebfn m\u1ed9t l\u1ea7n. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ec9 l\u1ec7 h\u00e0nh \u0111\u1ed9ng v\u00e0 \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng (<em>relevance score<\/em>), nh\u1eefng th\u00f4ng s\u1ed1 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn chi ph\u00ed v\u00e0 li\u1ec7u qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c \u01b0u ti\u00ean hay kh\u00f4ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Con_ve_CPC_CPM_va_CPA_thi_sao\"><\/span>C\u00f2n v\u1ec1 CPC, CPM v\u00e0 CPA th\u00ec sao?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trong qu\u1ea3ng c\u00e1o Facebook, tu\u1ef3 ch\u1ecdn \u0111\u1ea5u gi\u00e1 c\u1ee7a b\u1ea1n ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch. Th\u00ed d\u1ee5, n\u1ebfu m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch l\u00e0 thi\u1ebft l\u1eadp <strong>Nh\u1eadn Th\u1ee9c Th\u01b0\u01a1ng Hi\u1ec7u<\/strong>, b\u1ea1n kh\u00f4ng mu\u1ed1n \u0111\u1ea5u gi\u00e1 cho chuy\u1ec3n \u0111\u1ed5i (v\u00ec b\u1ea1n kh\u00f4ng c\u1ea7n chuy\u1ec3n \u0111\u1ed5i).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/facebook-campaign-objectives.png\"><img loading=\"lazy\" decoding=\"async\" width=\"988\" height=\"443\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/facebook-campaign-objectives.png\" alt=\"\" class=\"wp-image-4286\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/facebook-campaign-objectives.png 988w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/facebook-campaign-objectives-300x135.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/facebook-campaign-objectives-768x344.png 768w\" sizes=\"(max-width: 988px) 100vw, 988px\" \/><\/a><\/figure>\n\n\n\n<p>\u0110\u00e2y l\u00e0 danh s\u00e1ch c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch v\u00e0 c\u00e1c l\u1ef1a ch\u1ecdn \u0111\u1ea5u gi\u00e1 t\u01b0\u01a1ng \u1ee9ng:<\/p>\n\n\n\n<ul><li>Chuy\u1ec3n \u0111\u1ed5i, \u0111i\u1ec1u n\u00e0y cho ph\u00e9p b\u1ea1n \u0111\u1ea5u gi\u00e1 v\u1edbi Chuy\u1ec3n \u0111\u1ed5i, Click Link v\u00e0 Hi\u1ec3n th\u1ecb.<\/li><li>Traffic, \u0111i\u1ec1u n\u00e0y cho ph\u00e9p \u0111\u1ea5u gi\u00e1 d\u1ef1a v\u00e0o Link Click (CPC) v\u00e0 Hi\u1ec3n th\u1ecb.<\/li><li>C\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng (<em>App installs<\/em>), \u0111i\u1ec1u n\u00e0y cho ph\u00e9p b\u1ea1n \u0111\u1ea5u gi\u00e1 d\u1ef1a v\u00e0o c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng, Hi\u1ec3n th\u1ecb v\u00e0 Click Links.<\/li><li>Xem video, \u0111i\u1ec1u n\u00e0y cho ph\u00e9p b\u1ea1n l\u1ef1a ch\u1ecdn gi\u1eefa vi\u1ec7c xem video t\u1eeb 10 gi\u00e2y tr\u1edf l\u00ean v\u00e0 Hi\u1ec3n th\u1ecb.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/link-click-facebook.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/link-click-facebook.png\" alt=\"\" class=\"wp-image-4287\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/link-click-facebook.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/link-click-facebook-300x169.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/link-click-facebook-768x433.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_yeu_to_anh_huong_de_danh_chien_thang_trong_cuoc_dau_gia\"><\/span>C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 d\u00e0nh chi\u1ebfn th\u1eafng trong cu\u1ed9c \u0111\u1ea5u gi\u00e1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V\u1eady th\u00ec l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 b\u1ea1n ch\u1eafc ch\u1eafn m\u00ecnh chi\u1ebfn th\u1eafng trong cu\u1ed9c \u0111\u1ea5u gi\u00e1? C\u00f3 v\u00e0i y\u1ebfu t\u1ed1 b\u1ea1n c\u1ea7n nh\u1edb, t\u1ea5t c\u1ea3 trong s\u1ed1 \u0111\u00f3 \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn li\u1ec7u qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb cho ng\u01b0\u1eddi m\u00e0 b\u1ea1n mu\u1ed1n h\u1ecd xem n\u00f3 nh\u1ea5t kh\u00f4ng. Ch\u00fang bao g\u1ed3m:<\/p>\n\n\n\n<ul><li><strong>Gi\u00e1 th\u1ea7u c\u1ee7a b\u1ea1n<\/strong>. Gi\u00e1 th\u1ea7u tr\u00ean Facebook l\u00e0 m\u1ed9t cu\u1ed9c \u0111\u1ea5u gi\u00e1, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 n\u1ebfu b\u1ea1n s\u1eb5n s\u00e0ng tr\u1ea3 cao h\u01a1n, kh\u1ea3 n\u0103ng chi\u1ebfn th\u1eafng c\u1ee7a b\u1ea1n c\u0169ng l\u1edbn h\u01a1n. N\u1ebfu b\u1ea1n \u0111\u1ec3 gi\u00e1 th\u1ea7u theo ki\u1ec3u t\u1ef1 \u0111\u1ed9ng (<em>automatic bidding<\/em>), vi\u1ec7c n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh kh\u00e1 t\u1ed1t, gi\u00e1 th\u1ea7u c\u1ee7a b\u1ea1n s\u1ebd \u0111\u1ee7 cao \u0111\u1ec3 chi\u1ebfn th\u1eafng trong h\u1ec7 th\u1ed1ng \u0111\u1ea5u gi\u00e1. Theo Facebook, b\u1ea1n s\u1ebd th\u01b0\u1eddng &#8220;ch\u1ec9 tr\u1ea3 \u00edt h\u01a1n gi\u00e1 b\u1ea1n \u0111\u1eb7t th\u1ea7u&#8221;. N\u00ean nh\u1edb \u0111\u1eebng \u0111\u1eb7t gi\u00e1 th\u1ea7u qu\u00e1 cao, k\u1ebft qu\u1ea3 b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u00fang nh\u01b0 gi\u00e1 tr\u1ecb th\u1ef1c c\u1ee7a n\u00f3. N\u1ebfu l\u00e0m v\u1eady b\u1ea1n c\u00f3 th\u1ec3 s\u1ee1 h\u1eefu m\u1ed9t chi\u1ebfn d\u1ecbch c\u00f3 ROI t\u1ec7 h\u1ea1i v\u00e0 m\u1ea5t ti\u1ec1n thay v\u00ec chi\u1ebfn th\u1eafng!<\/li><li><strong>\u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng (li\u00ean quan)<\/strong>. \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a qu\u1ea3ng c\u00e1o s\u1ebd \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn chi ph\u00ed b\u1ea1n ph\u1ea3i tr\u1ea3 v\u00e0 c\u00e1ch Facebook \u01b0u ti\u00ean ph\u00e2n ph\u1ed1i. N\u1ebfu b\u1ea1n c\u00f3 \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng cao, Facebook s\u1ebd \u01b0u ti\u00ean cho qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n h\u01a1n v\u00e0 gi\u1ea3m gi\u00e1 ti\u1ec1n tr\u00ean m\u1ed7i k\u1ebft qu\u1ea3.<\/li><li><strong>\u01af\u1edbc t\u00ednh t\u1ec9 l\u1ec7 h\u00e0nh \u0111\u1ed9ng. <\/strong>Facebook \u01b0\u1edbc t\u1ec9 l\u1ec7 h\u00e0nh \u0111\u1ed9ng (theo nh\u1eefng g\u00ec m\u00e0 h\u1ecd n\u00f3i) b\u1edfi m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 kh\u00e1c. N\u1ebfu thu\u1eadt to\u00e1n c\u1ee7a h\u1ecd tin r\u1eb1ng m\u1ed9t s\u1ed1 h\u00e0nh \u0111\u1ed9ng tr\u00ean qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n l\u00e0 cao, b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u \u01b0u ti\u00ean h\u01a1n trong cu\u1ed9c chi\u1ebfn \u0111\u1ea5u gi\u00e1.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ket_luan_cuoi_cung\"><\/span>K\u1ebft lu\u1eadn cu\u1ed1i c\u00f9ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00dd t\u01b0\u1edfng c\u01a1 b\u1ea3n v\u1ec1 \u0111\u1ea5u gi\u00e1 qu\u1ea3ng c\u00e1o tr\u00ean Facebook v\u1eabn nh\u01b0 v\u1eady qua th\u1eddi gian: b\u1ea1n \u0111\u1ea5u gi\u00e1 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c (ho\u1eb7c h\u00e0nh \u0111\u1ed9ng) v\u1edbi qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 g\u00f3p ph\u1ea7n trong cu\u1ed9c \u0111\u1ea5u gi\u00e1 quy\u1ebft \u0111inh b\u1ea1n c\u00f3 chi\u1ebfn th\u1eafng \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3t xem kh\u00f4ng, v\u00e0 hi\u1ec3u t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y c\u1ed9ng v\u1edbi c\u00e1ch x\u1eed l\u00fd b\u00ean d\u01b0\u1edbi c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 mong mu\u1ed1n.<\/p>\n\n\n\n<p>\u0110\u00e2u l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t gi\u00e1 th\u1ea7u \u01b0u th\u00edch c\u1ee7a b\u1ea1n? B\u1ea1n \u0111\u00e3 c\u00f3 kinh nghi\u1ec7m v\u1edbi c\u00e1c ki\u1ec3u \u0111\u1ea5u gi\u00e1 kh\u00e1c nhau ch\u01b0a? H\u00e3y n\u00f3i cho ch\u00fang t\u00f4i bi\u1ebft \u1edf ph\u1ea7n comment b\u00ean d\u01b0\u1edbi v\u00e0 nh\u1edb l\u00e0: Trong khi d\u1eef li\u1ec7u tr\u00ecnh b\u00e0y trong b\u00e0i n\u00e0y s\u1ebd \u0111\u00fang v\u1edbi h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi, nh\u01b0ng c\u0169ng <strong>\u0111\u1eebng gi\u1ea3 \u0111\u1ecbnh b\u1ea5t c\u1ee9 c\u00e1i g\u00ec. Lu\u00f4n ki\u1ec3m tra t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9!<\/strong><\/p>\n\n\n\n<p><em>(D\u1ecbch t\u1eeb b\u00e0i vi\u1ebft Facebook Ads Bidding 101: Everything You Need to Know (\u2026Supported by Data) 2017 EDITION &#8211; t\u00e1c gi\u1ea3 Massimo Chieuzzi, AdEspresso &#8211; Ng\u01b0\u1eddi d\u1ecbch: Nguy\u1ec5n \u0110\u1ee9c Anh)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1eb7t gi\u00e1 th\u1ea7u qu\u1ea3ng c\u00e1o Facebook \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn k\u1ebft qu\u1ea3 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n mu\u1ed1n \u0111\u00e1nh b\u1ea1i \u0111\u1ed1i th\u1ee7 trong cu\u1ed9c \u0111ua qu\u1ea3ng c\u00e1o Facebook, b\u1ea1n ch\u1eafc ch\u1eafn c\u1ea7n s\u00e0nh s\u1ecfi trong vi\u1ec7c thi\u1ebft k\u1ebf c\u00e1c qu\u1ea3ng c\u00e1o b\u1eaft m\u1eaft v\u00e0 k\u1ef9 thu\u1eadt copywrting \u0111i\u00eau luy\u1ec7n, nh\u01b0ng nh\u01b0 th\u1ebf v\u1eabn ch\u01b0a &hellip;<\/p>\n","protected":false},"author":1,"featured_media":4274,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0110\u1eb7t gi\u00e1 th\u1ea7u qu\u1ea3ng c\u00e1o Facebook: T\u1ea5t c\u1ea3 nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n bi\u1ebft (...\u0110\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi d\u1eef li\u1ec7u) - Phi\u00ean b\u1ea3n 2017 &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/dat-gia-thau-quang-cao-facebook-tat-ca-nhung-gi-ban-can-biet-duoc-ho-tro-boi-du-lieu-phien-ban-2017\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0110\u1eb7t gi\u00e1 th\u1ea7u qu\u1ea3ng c\u00e1o Facebook: T\u1ea5t c\u1ea3 nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n bi\u1ebft (...\u0110\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi d\u1eef li\u1ec7u) - Phi\u00ean b\u1ea3n 2017 &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"\u0110\u1eb7t gi\u00e1 th\u1ea7u qu\u1ea3ng c\u00e1o Facebook \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn k\u1ebft qu\u1ea3 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. 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