{"id":4223,"date":"2017-04-21T08:19:19","date_gmt":"2017-04-21T08:19:19","guid":{"rendered":"https:\/\/kiencang.net\/?p=4223"},"modified":"2022-01-20T10:07:18","modified_gmt":"2022-01-20T03:07:18","slug":"cach-len-ke-hoach-noi-dung-cho-hieu-qua-toi-da-chuong-3","status":"publish","type":"post","link":"https:\/\/kiencang.net\/cach-len-ke-hoach-noi-dung-cho-hieu-qua-toi-da-chuong-3\/","title":{"rendered":"C\u00e1ch l\u00ean k\u1ebf ho\u1ea1ch n\u1ed9i dung cho hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a (ch\u01b0\u01a1ng 3)"},"content":{"rendered":"\n<p>\u0110\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, b\u1ea1n \u0111\u00e3 c\u00f3 b\u1ea3n k\u1ebf ho\u1ea1ch l\u00e0m vi\u1ec7c cho content marketing v\u00e0 danh s\u00e1ch c\u00e1c \u00fd t\u01b0\u1edfng. Gi\u1edd \u0111\u00e2y l\u00e0 l\u00fac b\u1eaft \u0111\u1ea7u l\u00ean k\u1ebf ho\u1ea1ch cho n\u1ed9i dung. (<em>\u0110\u00e2y l\u00e0 ph\u1ea7n r\u1ea5t th\u00fa v\u1ecb<\/em>).<\/p>\n\n\n\n<p>Trong ch\u01b0\u01a1ng n\u00e0y, b\u1ea1n s\u1ebd ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng b\u1ea3n <a href=\"https:\/\/kiencang.net\/xay-dung-nen-tang-vung-chac-cho-content-marketing-chuong-1\/\"><strong>K\u1ebf Ho\u1ea1ch N\u1ed9i Dung<\/strong><\/a> b\u1ea1n \u0111\u00e3&nbsp;t\u1ea1o trong ch\u01b0\u01a1ng 1. B\u1ea1n s\u1ebd ph\u00e1t tri\u1ec3n b\u1ea3n <strong>K\u1ebf Ho\u1ea1ch Bi\u00ean T\u1eadp<\/strong> &#8211; n\u01a1i b\u1ea1n l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 theo d\u00f5i n\u1ed9i dung, v\u00e0 sau khi xu\u1ea5t b\u1ea3n, c\u0169ng l\u00e0 ch\u1ed7 \u0111\u1ec3 l\u01b0u gi\u1eef c\u00e1c k\u1ebft qu\u1ea3 nh\u1eadn \u0111\u01b0\u1ee3c. B\u1ea1n s\u1ebd b\u1eaft \u0111\u1ea7u l\u00ean k\u1ebf ho\u1ea1ch n\u1ed9i dung cho v\u00e0i th\u00e1ng t\u1edbi.<\/p>\n\n\n\n<p>S\u1eb5n s\u00e0ng ch\u01b0a \u1ea1?<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d6f9d6eb2\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d6f9d6eb2\"  type=\"checkbox\" id=\"item-6577d6f9d6eb2\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/cach-len-ke-hoach-noi-dung-cho-hieu-qua-toi-da-chuong-3\/#1_Thiet_lap_hoac_loc_cac_thu_muc_cho_blog_cua_ban\" title=\"#1. Thi\u1ebft l\u1eadp [ho\u1eb7c l\u1ecdc] c\u00e1c th\u01b0 m\u1ee5c cho blog c\u1ee7a b\u1ea1n\">#1. Thi\u1ebft l\u1eadp [ho\u1eb7c l\u1ecdc] c\u00e1c th\u01b0 m\u1ee5c cho blog c\u1ee7a b\u1ea1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/cach-len-ke-hoach-noi-dung-cho-hieu-qua-toi-da-chuong-3\/#2_Di_sau_hon_voi_khach_hang_ly_tuong_cua_ban\" title=\"#2 \u0110i s\u00e2u h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n\">#2 \u0110i s\u00e2u h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/cach-len-ke-hoach-noi-dung-cho-hieu-qua-toi-da-chuong-3\/#3_Phan_tich_cac_cau_hoi\" title=\"#3 Ph\u00e2n t\u00edch c\u00e1c c\u00e2u h\u1ecfi\">#3 Ph\u00e2n t\u00edch c\u00e1c c\u00e2u h\u1ecfi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/cach-len-ke-hoach-noi-dung-cho-hieu-qua-toi-da-chuong-3\/#4_Tao_ban_ke_hoach_bien_tap\" title=\"#4 T\u1ea1o b\u1ea3n k\u1ebf ho\u1ea1ch bi\u00ean t\u1eadp.\">#4 T\u1ea1o b\u1ea3n k\u1ebf ho\u1ea1ch bi\u00ean t\u1eadp.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/cach-len-ke-hoach-noi-dung-cho-hieu-qua-toi-da-chuong-3\/#5_Chuan_bi_cho_lan_hop_mat_lap_ke_hoach_dau_tien_cua_ban\" title=\"#5 Chu\u1ea9n b\u1ecb cho l\u1ea7n h\u1ecdp m\u1eb7t l\u1eadp k\u1ebf ho\u1ea1ch \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ea1n.\">#5 Chu\u1ea9n b\u1ecb cho l\u1ea7n h\u1ecdp m\u1eb7t l\u1eadp k\u1ebf ho\u1ea1ch \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ea1n.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kiencang.net\/cach-len-ke-hoach-noi-dung-cho-hieu-qua-toi-da-chuong-3\/#6_Phien_len_ke_hoach\" title=\"#6 Phi\u00ean l\u00ean k\u1ebf ho\u1ea1ch\">#6 Phi\u00ean l\u00ean k\u1ebf ho\u1ea1ch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kiencang.net\/cach-len-ke-hoach-noi-dung-cho-hieu-qua-toi-da-chuong-3\/#Buoc_2_Len_danh_sach_cac_kieu_noi_dung_can_san_xuat\" title=\"B\u01b0\u1edbc 2: L\u00ean danh s\u00e1ch c\u00e1c ki\u1ec3u n\u1ed9i dung c\u1ea7n s\u1ea3n xu\u1ea5t.\">B\u01b0\u1edbc 2: L\u00ean danh s\u00e1ch c\u00e1c ki\u1ec3u n\u1ed9i dung c\u1ea7n s\u1ea3n xu\u1ea5t.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/kiencang.net\/cach-len-ke-hoach-noi-dung-cho-hieu-qua-toi-da-chuong-3\/#7_Cach_su_dung_ban_Ke_Hoach_Bien_Tap\" title=\"#7 C\u00e1ch s\u1eed d\u1ee5ng b\u1ea3n K\u1ebf Ho\u1ea1ch Bi\u00ean T\u1eadp\">#7 C\u00e1ch s\u1eed d\u1ee5ng b\u1ea3n K\u1ebf Ho\u1ea1ch Bi\u00ean T\u1eadp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/kiencang.net\/cach-len-ke-hoach-noi-dung-cho-hieu-qua-toi-da-chuong-3\/#No_day\" title=\"N\u00f3 \u0111\u00e2y!\">N\u00f3 \u0111\u00e2y!<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Thiet_lap_hoac_loc_cac_thu_muc_cho_blog_cua_ban\"><\/span><span style=\"color: #008000;\">#1. Thi\u1ebft l\u1eadp [ho\u1eb7c l\u1ecdc] c\u00e1c th\u01b0 m\u1ee5c cho blog c\u1ee7a b\u1ea1n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>B\u1ea1n c\u00f3 c\u00f2n nh\u1edb ch\u1ee7 \u0111\u1ec1 th\u1ee9 hai b\u1ea1n thi\u1ebft l\u1eadp trong ch\u01b0\u01a1ng 1? Trong ph\u1ea7n 4, b\u01b0\u1edbc 2, b\u1ea1n chuy\u1ec3n m\u1ed7i ch\u1ee7 \u0111\u1ec1 sang d\u1ea1ng t\u1eeb kh\u00f3a (<em>keyword<\/em>) ho\u1eb7c c\u1ee5m t\u1eeb (<em>pharse<\/em>). N\u1ebfu b\u1ea1n quay l\u1ea1i b\u1ea3n <strong>K\u1ebf Ho\u1ea1ch Chi\u1ebfn L\u01b0\u1ee3c <\/strong>(<em>Strategic Plan<\/em>) trong ph\u1ea7n <strong>K\u1ebf Ho\u1ea1ch N\u1ed9i Dung <\/strong>(<em>Content Plan<\/em>), b\u1ea1n s\u1ebd th\u1ea5y ch\u00fang trong khu v\u1ef1c <strong>Th\u00f4ng \u0110i\u1ec7p C\u1ed1t L\u00f5i<\/strong>&nbsp;(<em>Core Message<\/em>) b\u00ean d\u01b0\u1edbi h\u1ed9p &#8220;T\u00f3m t\u1eaft\/T\u1eeb kh\u00f3a&#8221; (<em>Summary \/ Keyword<\/em>).<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/set-up-or-refine-the-categories-for-your-blog-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"302\" height=\"241\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/set-up-or-refine-the-categories-for-your-blog-1.png\" alt=\"\" class=\"wp-image-4224\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/set-up-or-refine-the-categories-for-your-blog-1.png 302w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/set-up-or-refine-the-categories-for-your-blog-1-300x239.png 300w\" sizes=\"(max-width: 302px) 100vw, 302px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>M\u1ed7i ch\u1ee7 \u0111\u1ec1 th\u1ee9 c\u1ea5p c\u1ea7n \u0111\u01b0\u1ee3c l\u1eadp th\u01b0 m\u1ee5c trong blog c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n c\u00f3 s\u1eb5n website v\u1edbi c\u00e1c th\u01b0 m\u1ee5c r\u1ed3i, h\u00e3y ki\u1ec3m tra c\u1ea9n th\u1eadn c\u00e1c th\u01b0 m\u1ee5c c\u1ee7a b\u1ea1n c\u00f3 kh\u1edbp (<em>match<\/em>) v\u1edbi c\u00e1c thu\u1eadt ng\u1eef b\u1ea1n ch\u1ecdn cho th\u00f4ng \u0111i\u1ec7p th\u1ee9 c\u1ea5p kh\u00f4ng? N\u1ebfu ch\u00fang kh\u1edbp th\u00ec coi nh\u01b0 b\u1ea1n \u0111\u00e3 l\u00e0m xong. B\u1ea1n chuy\u1ec3n sang ph\u1ea7n 2, &#8220;<strong>\u0110i s\u00e2u h\u01a1n v\u1edbi Kh\u00e1ch H\u00e0ng L\u00fd T\u01b0\u1edfng c\u1ee7a b\u1ea1n<\/strong>&#8220;.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 s\u1eb5n trang web v\u1edbi c\u00e1c th\u01b0 m\u1ee5c &#8211; ho\u1eb7c n\u1ebfu th\u01b0 m\u1ee5c c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c c\u0103n ch\u1ec9nh (<em>align<\/em>) theo th\u00f4ng \u0111i\u1ec7p th\u1ee9 c\u1ea5p &#8211; b\u1ea1n c\u1ea7n s\u1eeda l\u1ea1i ch\u00fang ngay. Ch\u00fang t\u00f4i gi\u1ea3 \u0111\u1ecbnh (<em>assumption<\/em>) l\u00e0 b\u1ea1n c\u00f3 trang blog WordPress, \u0111\u00e2y l\u00e0 c\u00e1ch \u0111\u1ec3 b\u1ea1n th\u1ef1c hi\u1ec7n:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 1: Trong panel WordPress Admin, \u0111i\u1ec1u h\u01b0\u1edbng t\u1edbi POSTS &gt; CATEGORIES.<\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/set-up-or-refine-the-categories-for-your-blog-2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"148\" height=\"143\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/set-up-or-refine-the-categories-for-your-blog-2.png\" alt=\"\" class=\"wp-image-4225\"\/><\/a><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 2: Nh\u1eadp t\u00ean th\u01b0 m\u1ee5c \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ea1n.<\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/set-up-or-refine-the-categories-for-your-blog-3.png\"><img loading=\"lazy\" decoding=\"async\" width=\"212\" height=\"261\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/set-up-or-refine-the-categories-for-your-blog-3.png\" alt=\"\" class=\"wp-image-4226\"\/><\/a><\/figure><\/div>\n\n\n\n<p>N\u1ebfu b\u1ea1n t\u1ea1o th\u00f4ng \u0111i\u1ec7p th\u1ee9 c\u1ea5p ng\u1eafn g\u1ecdn, d\u1ec5 hi\u1ec3u (<em>easy-to-grasp<\/em>) \u0111i\u1ec1u n\u00e0y s\u1ebd tr\u1edf n\u00ean \u0111\u01a1n gi\u1ea3n. Ch\u1ec9 c\u1ea7n g\u00f5 th\u00f4ng tin v\u00e0o tr\u01b0\u1eddng &#8220;Name&#8221;.<\/p>\n\n\n\n<p>N\u1ebfu th\u00f4ng \u0111i\u1ec7p th\u1ee9 c\u1ea5p l\u00e0 d\u1ea1ng c\u00e2u h\u1ecfi ho\u1eb7c c\u00e2u d\u00e0i, b\u1ea1n c\u1ea7n s\u1eed d\u1ee5ng t\u1eeb m\u00e0 b\u1ea1n \u0111\u00e3 nh\u1eadp d\u01b0\u1edbi ph\u1ea7n &#8220;T\u00f3m t\u1eaft \/ T\u1eeb kh\u00f3a&#8221;. N\u00f3 c\u1ea7n ph\u1ea3i ng\u1eafn, t\u00ean d\u1ec5 nh\u1eadn bi\u1ebft \u0111\u1ec3 th\u00e2u g\u1ecdn (capture) \u00fd t\u01b0\u1edfng ch\u00ednh \u1ea9n b\u00ean d\u01b0\u1edbi th\u00f4ng \u0111i\u1ec7p th\u1ee9 c\u1ea5p.<\/p>\n\n\n\n<p>C\u1ea7n nh\u1edb l\u00e0 b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec b\u1ea1n th\u00eam v\u00e0o trong ph\u1ea7n t\u00ean th\u01b0 m\u1ee5c s\u1ebd hi\u1ec7n ra b\u00ean ngo\u00e0i sidebar c\u1ee7a website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 3: Th\u00eam &#8220;Slug&#8221;.<\/span><\/h3>\n\n\n\n<p>Slug ch\u00ednh l\u00e0 URL c\u1ee7a th\u01b0 m\u1ee5c trang c\u1ee7a b\u1ea1n, n\u00f3 tr\u00f4ng gi\u1ed1ng th\u1ebf n\u00e0y:<\/p>\n\n\n\n<p><span style=\"color: #008000;\"><em>http:\/\/www.yourURL.com\/category\/slug<\/em><\/span><\/p>\n\n\n\n<p>Ph\u1ea7n cu\u1ed1i c\u00f9ng c\u1ee7a URL b\u00ean tr\u00ean l\u00e0 slug, c\u00e1i b\u1ea1n c\u1ea7n th\u00eam v\u00e0o trong b\u01b0\u1edbc n\u00e0y. N\u00f3 ph\u1ea3i:<\/p>\n\n\n\n<ul><li><em>D\u01b0\u1edbi d\u1ea1ng ch\u1eef vi\u1ebft th\u01b0\u1eddng (lower case)<\/em><\/li><li><em>Ch\u1ec9 bao g\u1ed3m k\u00fd t\u1ef1, s\u1ed1 v\u00e0 d\u1ea5u g\u1ea1ch n\u1ed1i (hyphens)<\/em><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 4: Th\u00eam v\u00e0o th\u01b0 m\u1ee5c cha n\u1ebfu b\u1ea1n c\u00f3.<\/span><\/h3>\n\n\n\n<p>C\u00e1c th\u01b0 m\u1ee5c c\u00f3 th\u1ec3 c\u00f3 th\u1ee9 b\u1eadc (<em>hierarchy<\/em>). N\u00f3i c\u00e1ch kh\u00e1c (<em>in other words<\/em>), b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o th\u01b0 m\u1ee5c Marketing r\u1ed3i sau \u0111\u00f3 t\u1ea1o c\u00e1c th\u01b0 m\u1ee5c con cho n\u00f3 nh\u01b0 l\u00e0 Digital Marketing, Email Marketing, Content Marketing, v\u00e0 nhi\u1ec1u th\u1ee9 kh\u00e1c.<\/p>\n\n\n\n<p>Trong giai \u0111o\u1ea1n n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 ch\u01b0a c\u00f3 b\u1ea5t k\u1ef3 c\u1ea5p \u0111\u1ed9 b\u00ean d\u01b0\u1edbi th\u01b0 m\u1ee5c n\u00e0o, v\u00ec v\u1eady h\u00e3y gi\u1eef m\u1eb7c \u0111\u1ecbnh, &#8220;None&#8221;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 5: Nh\u1eadp v\u00e0o n\u1ed9i dung SEO chi ti\u1ebft.<\/span><\/h3>\n\n\n\n<p>\u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a trang c\u1ee7a b\u1ea1n, nh\u1eadp \u0111\u1ea7y \u0111\u1ee7 Title Tag, Mata Description, v\u00e0 C\u00e1c t\u1eeb kh\u00f3a cho trang th\u01b0 m\u1ee5c.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/set-up-or-refine-the-categories-for-your-blog-4.png\"><img loading=\"lazy\" decoding=\"async\" width=\"474\" height=\"129\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/set-up-or-refine-the-categories-for-your-blog-4.png\" alt=\"\" class=\"wp-image-4227\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/set-up-or-refine-the-categories-for-your-blog-4.png 474w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/set-up-or-refine-the-categories-for-your-blog-4-300x82.png 300w\" sizes=\"(max-width: 474px) 100vw, 474px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Gi\u1ea3 s\u1eed \u0111\u00e2y l\u00e0 trang th\u01b0 m\u1ee5c cho ch\u1ee7 \u0111\u1ec1 &#8220;Marketing&#8221;.<\/p>\n\n\n\n<p>Title Tag c\u00f3 th\u1ec3 l\u00e0: <strong><span style=\"color: #008000;\">c\u00e1c b\u00e0i vi\u1ebft Marketing b\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<\/span>.<\/strong><\/p>\n\n\n\n<p>Ti\u00eau \u0111\u1ec1 ph\u1ea3i \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c d\u00e0i h\u01a1n 70 k\u00fd t\u1ef1. N\u00f3 c\u0169ng c\u1ea7n bao g\u1ed3m t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Meta Description c\u00f3 t\u1ed1i \u0111a 150 k\u00fd t\u1ef1 v\u00e0 ph\u1ea3i bao g\u1ed3m \u0111o\u1ea1n m\u00f4 t\u1ea3 ng\u1eafn t\u1ed5ng qu\u00e1t v\u1ec1 c\u00e1c b\u00e0i vi\u1ebft m\u00e0 b\u1ea1n s\u1ebd \u0111\u01b0a v\u00e0o ph\u1ea7n n\u00e0y c\u1ee7a trang blog.<\/p>\n\n\n\n<p>N\u00f3 c\u00f3 th\u1ec3 gi\u1ed1ng nh\u01b0 th\u1ebf n\u00e0y: <strong><span style=\"color: #008000;\">Marketing t\u1ed1t s\u1ebd gi\u00fap b\u1ea1n k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng, gi\u00fap b\u1ea1n \u0111\u01b0\u1ee3c h\u1ecd bi\u1ebft \u0111\u1ebfn, th\u00edch v\u00e0 tin t\u01b0\u1edfng. \u0110\u1ecdc c\u00e1c chi\u1ebfn thu\u1eadt v\u00e0 l\u1eddi khuy\u00ean cho th\u01b0\u01a1ng hi\u1ec7u \u1edf \u0111\u00e2y.<\/span><\/strong><\/p>\n\n\n\n<p>Cho t\u1eeb kh\u00f3a, g\u00f5 v\u00e0o t\u00ean th\u01b0 m\u1ee5c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 6: Th\u00eam ti\u00eau \u0111\u1ec1 v\u00e0 gi\u1edbi thi\u1ec7u cho trang th\u01b0 m\u1ee5c.<\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/set-up-or-refine-the-categories-for-your-blog-5.png\"><img loading=\"lazy\" decoding=\"async\" width=\"214\" height=\"166\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/set-up-or-refine-the-categories-for-your-blog-5.png\" alt=\"\" class=\"wp-image-4265\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Khi ai \u0111\u00f3 click v\u00e0o m\u1ed9t trong c\u00e1c th\u01b0 m\u1ee5c tr\u00ean blog, h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o trang th\u01b0 m\u1ee5c.<\/p>\n\n\n\n<p>Ti\u00eau \u0111\u1ec1 v\u00e0 \u0111o\u1ea1n gi\u1edbi thi\u1ec7u b\u1ea1n nh\u1eadp v\u00e0o s\u1ebd \u0111\u1ecbnh r\u00f5 trang c\u1ee7a b\u1ea1n tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n<p>Xem x\u00e9t vi\u1ec7c s\u1eed d\u1ee5ng c\u00f9ng m\u1ed9t ti\u00eau \u0111\u1ec1 b\u1ea1n nh\u1eadp v\u00e0o trong khu v\u1ef1c SEO b\u00ean tr\u00ean. Sau \u0111\u00f3 t\u1ea1o m\u1ed9t \u0111o\u1ea1n m\u00f4 t\u1ea3 ng\u1eafn, h\u1ea5p d\u1eabn v\u1ec1 th\u00f4ng tin m\u1ecdi ng\u01b0\u1eddi s\u1ebd t\u00ecm th\u1ea5y trong c\u00e1c b\u00e0i vi\u1ebft b\u1ea1n \u0111\u01b0a v\u00e0o ph\u1ea7n n\u00e0y.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f9ng l\u1eddi qu\u1ea3ng b\u00e1 (<em>blurb<\/em>) b\u1ea1n d\u00f9ng trong th\u1ebb Meta-Description b\u00ean tr\u00ean, nh\u01b0ng \u1edf \u0111\u00e2y, kh\u00f4ng gi\u1edbi h\u1ea1n \u0111\u1ed9 d\u00e0i. Ch\u00fang t\u00f4i khuy\u00ean b\u1ea1n n\u00ean th\u00eam hai ho\u1eb7c ba c\u00e2u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 7: Click v\u00e0o n\u00fat &#8220;add new category&#8221; \u0111\u1ec3 l\u01b0u c\u00e1c thi\u1ebft l\u1eadp c\u1ee7a b\u1ea1n.<\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 8: L\u1eb7p l\u1ea1i \u0111i\u1ec1u n\u00e0y cho c\u00e1c th\u00f4ng \u0111i\u1ec7p th\u1ee9 c\u1ea5p kh\u00e1c.<\/span><\/h3>\n\n\n\n<p><strong><span style=\"color: #008000;\">L\u01b0u \u00fd<\/span><\/strong>: <strong>B\u1ea1n kh\u00f4ng c\u1ea7n t\u1ea1o th\u01b0 m\u1ee5c cho th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i, b\u1edfi v\u00ec \u00fd t\u01b0\u1edfng \u0111\u00f3 s\u1ebd \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n theo c\u00e1ch c\u1ee7a n\u00f3 trong m\u1ed7i th\u00f4ng \u0111i\u1ec7p m\u00e0 b\u1ea1n vi\u1ebft. V\u00ed d\u1ee5, n\u1ebfu th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i c\u1ee7a b\u1ea1n li\u00ean quan \u0111\u1ebfn &#8220;t\u1ed1i \u01b0u h\u00f3a&#8221;, th\u00ec m\u1ed7i n\u1ed9i dung b\u1ea1n t\u1ea1o s\u1ebd li\u00ean quan, theo m\u1ed9t c\u00e1ch n\u00e0o \u0111\u00f3 t\u1edbi t\u1ed1i \u01b0u h\u00f3a.<\/strong><\/p>\n\n\n\n<p><strong>B\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n hai ho\u1eb7c ba t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i v\u00e0 s\u1eed d\u1ee5ng th\u01b0 vi\u1ec7n t\u1eeb kh\u00f3a n\u00e0y trong t\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ea1o m\u1ed9t th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh, th\u1ed1ng nh\u1ea5t xuy\u00ean qua t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng, cho d\u00f9 ki\u1ec3u n\u1ed9i dung c\u1ee7a b\u1ea1n l\u00e0 g\u00ec \u0111i n\u1eefa.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Di_sau_hon_voi_khach_hang_ly_tuong_cua_ban\"><\/span><span style=\"color: #008000;\">#2 \u0110i s\u00e2u h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trong ch\u01b0\u01a1ng 1, b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng. <em>(Trong ch\u01b0\u01a1ng 1, ph\u1ea7n 3, b\u01b0\u1edbc 4, b\u1ea1n th\u1eadm ch\u00ed c\u00f2n t\u1ea1o avatar cho h\u1ecd).&nbsp;<\/em>B\u00e2y gi\u1edd l\u00e0 l\u00fac \u0111i s\u00e2u h\u01a1n v\u00e0 th\u1ef1c s\u1ef1 hi\u1ec3u h\u1ecd.<\/p>\n\n\n\n<p>C\u00f3 ba c\u00e2u h\u1ecfi m\u00e0 t\u1ea5t c\u1ea3 ng\u01b0\u1eddi mua h\u00e0ng mu\u1ed1n \u0111\u01b0\u1ee3c tr\u1ea3 l\u1eddi tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n thanh to\u00e1n:<\/p>\n\n\n\n<ol><li><strong>B\u1ea1n c\u00f3 hi\u1ec3u \u0111i\u1ec1u g\u00ec t\u00f4i \u0111ang mu\u1ed1n c\u1ed1 g\u1eafng \u0111\u1ea1t \u0111\u01b0\u1ee3c kh\u00f4ng?<\/strong><\/li><li><strong>N\u1ebfu t\u00f4i \u0111i theo quy tr\u00ecnh c\u1ee7a b\u1ea1n ho\u1eb7c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, t\u00f4i s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 nh\u01b0 mong mu\u1ed1n ch\u1ee9?<\/strong><\/li><li><strong>B\u1ea1n c\u00f3 \u1edf \u0111\u00f3 kh\u00f4ng n\u1ebfu t\u00f4i c\u00f3 v\u1ea5n \u0111\u1ec1 r\u1eafc r\u1ed1i ho\u1eb7c c\u00e2u h\u1ecfi n\u00e0o \u0111\u1ea5y?<\/strong><\/li><\/ol>\n\n\n\n<p>Tr\u01b0\u1edbc khi b\u1ea1n b\u1eaft \u0111\u1ea7u l\u1eadp k\u1ebf ho\u1ea1ch ho\u1eb7c vi\u1ebft n\u1ed9i dung, b\u1ea1n c\u1ea7n bi\u1ebft c\u00e2u tr\u1ea3 l\u1eddi cho ba c\u00e2u h\u1ecfi tr\u00ean.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 1: Qu\u00ean \u0111i nh\u1eefng \u0111i\u1ec1u b\u1ea1n ngh\u0129 b\u1ea1n bi\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/span><\/h3>\n\n\n\n<p>Th\u1eadt qu\u00e1 \u0111\u01a1n gi\u1ea3n khi cho r\u1eb1ng v\u00ec b\u1ea1n qu\u00e1 g\u1ea7n g\u0169i (<em>near-sighted<\/em>) v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh n\u00ean b\u1ea1n bi\u1ebft t\u1ea1i sao m\u1ecdi ng\u01b0\u1eddi mua n\u00f3.<\/p>\n\n\n\n<p>Tr\u01b0\u1edbc khi bi\u1ebft \u0111\u01b0\u1ee3c n\u1ed9i dung n\u00e0o b\u1ea1n c\u1ea7n t\u1ea1o, b\u1ea1n ph\u1ea3i bi\u1ebft l\u00fd do th\u1ef1c s\u1ef1 m\u1ecdi ng\u01b0\u1eddi ch\u1ecdn b\u1ea1n trong cu\u1ed9c c\u1ea1nh tranh.<\/p>\n\n\n\n<p>V\u00e0 \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3, b\u1ea1n c\u1ea7n n\u00f3i chuy\u1ec7n v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 2: Thi\u1ebft l\u1eadp m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/h3>\n\n\n\n<p>1, N\u1ebfu b\u1ea1n c\u00f3 ri\u00eang \u0111\u1ed9i ng\u0169 marketing v\u00e0 b\u00e1n h\u00e0ng, b\u1ea1n c\u1ea7n n\u00f3i chuy\u1ec7n v\u1edbi <strong>Gi\u00e1m \u0110\u1ed1c B\u00e1n H\u00e0ng&nbsp;<\/strong>(<em>Sales Director<\/em>) \u0111\u1ec3 gi\u00fap anh \u1ea5y ho\u1eb7c c\u00f4 \u1ea5y hi\u1ec3u gi\u00e1 tr\u1ecb c\u1ee7a marketing d\u1ef1a tr\u00ean th\u1ef1c t\u1ebf, kh\u00f4ng ph\u1ea3i d\u1ef1a v\u00e0o gi\u1ea3 \u0111\u1ecbnh v\u1ec1 n\u1ed7i \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng (<em>pain point<\/em>). Y\u00eau c\u1ea7u \u0111\u01b0\u1ee3c gi\u00fap \u0111\u1ee1 \u0111\u1ec3 ch\u1ecdn \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t cho cu\u1ed9c ph\u1ecfng v\u1ea5n n\u00e0y v\u00e0 l\u00e0m b\u1ea5t c\u1ee9 h\u01b0\u1edbng d\u1eabn n\u00e0o c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n<p>2, L\u1ef1a ch\u1ecdn m\u1ed9t kh\u00e1ch h\u00e0ng c\u1edfi m\u1edf chia s\u1ebb suy ngh\u0129, nh\u1eefng g\u00ec \u0111\u00e3 di\u1ec5n ra khi h\u1ecd l\u1ea7n \u0111\u1ea7u nh\u1eadn bi\u1ebft r\u1eb1ng h\u1ecd c\u1ea7n t\u00ecm m\u1ed9t s\u1ea3n ph\u1ea9m gi\u1ed1ng nh\u01b0 s\u1ea3n ph\u1ea9m h\u1ecd mua c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>3, G\u1ecdi \u0111i\u1ec7n v\u00e0 thi\u1ebft l\u1eadp m\u1ed9t cu\u1ed9c g\u1eb7p 30 ph\u00fat. \u0110\u1ec3 d\u1ec5 d\u00e0ng h\u01a1n, \u0111\u00e2y l\u00e0 m\u1eabu th\u01b0 m\u1eddi b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Xin ch\u00e0o, <strong><span style=\"color: #008000;\">T\u00ean Kh\u00e1ch H\u00e0ng<\/span><\/strong>. T\u00f4i l\u00e0 <span style=\"color: #008000;\"><strong>T\u00ean Ng\u01b0\u1eddi Ph\u1ecfng V\u1ea5n<\/strong><\/span>, t\u1eeb C\u00f4ng Ty. Ch\u00fang t\u00f4i c\u1ed1 g\u1eafng \u0111\u1ea9y m\u1ea1nh vi\u1ec7c h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng h\u01a1n n\u1eefa b\u1eb1ng c\u00e1ch t\u1ea1o nhi\u1ec1u n\u1ed9i dung \u0111\u1ec3 gi\u00fap \u0111\u1ee1 c\u00e1c kh\u00e1ch h\u00e0ng &#8211; nh\u1eefng ng\u01b0\u1eddi gi\u1ed1ng nh\u01b0 b\u1ea1n v\u1eady. Nh\u01b0ng ch\u00fang t\u00f4i mu\u1ed1n ch\u1eafc ch\u1eafn l\u00e0 ch\u00fang t\u00f4i cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch nh\u1ea5t. V\u00ec b\u1ea1n l\u00e0 kh\u00e1ch h\u00e0ng l\u00e2u n\u0103m, ch\u00fang t\u00f4i t\u1ef1 h\u1ecfi b\u1ea1n c\u00f3 mu\u1ed1n chia s\u1ebb nh\u1eefng mong mu\u1ed1n s\u00e2u xa c\u1ee7a b\u1ea3n th\u00e2n?<\/p><p><span style=\"color: #008000;\"><strong>Ch\u1edd ph\u1ea3n h\u1ed3i. N\u1ebfu n\u00f3 t\u00edch c\u1ef1c&#8230;<\/strong><\/span><\/p><p>Ch\u00fang t\u00f4i ch\u1ec9 c\u1ea7n 30 ph\u00fat c\u1ee7a b\u1ea1n \u0111\u1ec3 h\u1ecfi m\u1ed9t v\u00e0i c\u00e2u v\u1ec1 l\u00fd do t\u1ea1i sao b\u1ea1n \u0111\u1eb7t mua s\u1ea3n ph\u1ea9m v\u00e0 n\u00f3 l\u00e0m b\u1ea1n h\u00e0i l\u00f2ng \u0111\u1ebfn m\u1ee9c n\u00e0o. B\u1ea1n c\u00f3 th\u1ec3 b\u1ecf ra (carve out) 30 ph\u00fat \u0111\u1ec3 g\u1eb7p t\u00f4i kh\u00f4ng?<\/p><p><span style=\"color: #008000;\"><strong>Thi\u1ebft l\u1eadp cu\u1ed9c g\u1eb7p.<\/strong><\/span><\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 3: \u0110\u1eebng n\u00f3i. H\u00e3y l\u1eafng nghe.<\/span><\/h3>\n\n\n\n<p>M\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n t\u1eeb cu\u1ed9c g\u1eb7p g\u1ee1 n\u00e0y l\u00e0 \u0111\u1ec3 h\u1ecdc h\u1ecfi:<\/p>\n\n\n\n<ul><li>C\u00e1c suy ngh\u0129 v\u00e0 s\u1ef1 ki\u1ec7n th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1.<\/li><li>V\u1ea5n \u0111\u1ec1 \u0111\u00f3 l\u00e0 g\u00ec trong c\u00e1ch n\u00f3i c\u1ee7a h\u1ecd, kh\u00f4ng ph\u1ea3i c\u1ee7a b\u1ea1n.<\/li><li>Ti\u00eau chu\u1ea9n n\u00e0o h\u1ecd t\u00ecm ki\u1ebfm cho s\u1ea3n ph\u1ea9m.<\/li><li>T\u1ea1i sao cu\u1ed1i c\u00f9ng h\u1ecd l\u1ea1i ch\u1ecdn mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/li><li>N\u00f3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 \u0111\u00f3 nh\u01b0 th\u1ebf n\u00e0o.<\/li><\/ul>\n\n\n\n<p>Kh\u00f4ng s\u1eed d\u1ee5ng k\u1ecbch b\u1ea3n (<em>script<\/em>) trong cu\u1ed9c ph\u1ecfng v\u1ea5n. B\u1ea1n mu\u1ed1n c\u00f3 cu\u1ed9c tr\u00f2 chuy\u1ec7n th\u1ef1c s\u1ef1, kh\u00f4ng \u0111\u01a1n thu\u1ea7n ch\u1ec9 l\u00e0 thu th\u1eadp d\u1eef li\u1ec7u. \u0110\u00e2y l\u00e0 c\u00e1ch b\u1ea1n n\u00ean ti\u1ebfn h\u00e0nh:<\/p>\n\n\n\n<p><strong>1, B\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c h\u1ecfi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n:<\/strong><\/p>\n\n\n\n<p>Ngh\u0129 ng\u01b0\u1ee3c v\u1ec1 th\u1eddi \u0111i\u1ec3m khi b\u1ea1n l\u1ea7n \u0111\u1ea7u xem x\u00e9t mua s\u1ea3n ph\u1ea9m n\u00e0y. \u0110i\u1ec1u g\u00ec \u0111\u00e3 di\u1ec5n ra v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3?<\/p>\n\n\n\n<p><strong>2, Sau \u0111\u00f3 h\u00e3y l\u1eafng nghe.<\/strong><\/p>\n\n\n\n<p>H\u00e3y \u0111\u1ec3 kh\u00e1ch h\u00e0ng n\u00f3i v\u1ec1 \u0111i\u1ec1u g\u00ec x\u1ea3y ra v\u00e0 suy ngh\u0129 c\u1ee7a anh \u1ea5y, c\u00f4 \u1ea5y.<\/p>\n\n\n\n<p><strong>3, Th\u0103m d\u00f2 th\u00eam \u0111\u1ec3 c\u00f3 nhi\u1ec1u h\u01a1n c\u00e1c chi ti\u1ebft nh\u1ea5t v\u1ec1 th\u1ef1c t\u1ebf \u0111\u1eddi s\u1ed1ng n\u1ebfu c\u00f3 th\u1ec3.<\/strong><\/p>\n\n\n\n<p>B\u1ea1n mu\u1ed1n hi\u1ec3u \u0111i\u1ec1u g\u00ec kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y v\u00e0 \u0111i\u1ec1u g\u00ec th\u00e1ch th\u1ee9c h\u1ecd. B\u1ea1n c\u0169ng c\u1ea7n bi\u1ebft mong \u0111\u1ee3i c\u1ee7a h\u1ecd mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c khi mua s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty b\u1ea1n.<\/p>\n\n\n\n<p><strong>4, T\u00f4n tr\u1ecdng th\u1eddi gian.<\/strong><\/p>\n\n\n\n<p>Sau 30 ph\u00fat, n\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 th\u00f4ng tin m\u00ecnh c\u1ea7n, h\u00e3y h\u1ecfi h\u1ecd xem c\u00f3 th\u1ec3 cho b\u1ea1n cu\u1ed9c g\u1eb7p th\u1ee9 hai kh\u00f4ng. Nh\u01b0ng \u0111\u1eebng c\u00f3 n\u00e1n th\u00eam n\u1eefa. C\u1ea3m \u01a1n kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ef1 gi\u00fap \u0111\u1ee1 c\u1ee7a anh\/c\u00f4 \u1ea5y v\u00e0 k\u1ebft th\u00fac cu\u1ed9c ph\u1ecfng v\u1ea5n \u1edf \u0111\u00e2y.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 4: Th\u1ef1c hi\u1ec7n nhi\u1ec1u cu\u1ed9c ph\u1ecfng v\u1ea5n h\u01a1n, theo c\u00e1c h\u01b0\u1edbng d\u1eabn sau.<\/span><\/h3>\n\n\n\n<p>C\u00f3 \u0111\u01b0\u1ee3c c\u00e0ng nhi\u1ec1u insight (mong mu\u1ed1n, suy ngh\u0129 th\u1ea7m k\u00edn) c\u1ee7a kh\u00e1ch h\u00e0ng c\u00e0ng t\u1ed1t. H\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c c\u00f3 t\u1eeb ba \u0111\u1ebfn n\u0103m cu\u1ed9c ph\u1ecfng v\u1ea5n \u0111\u1ec3 b\u1eaft \u0111\u1ea7u. Nh\u01b0ng \u0111\u1ecbnh k\u1ef3 (<em>periodically<\/em>), l\u00ean k\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n kh\u00e1c gi\u00fap b\u1ea1n duy tr\u00ec nghi\u00ean c\u1ee9u kh\u00f4ng b\u1ecb l\u1ed7i th\u1eddi.<\/p>\n\n\n\n<p>Xem x\u00e9t c\u1ea3 vi\u1ec7c kh\u1ea3o s\u00e1t ng\u01b0\u1eddi \u0111\u1ecdc v\u00e0\/ho\u1eb7c ti\u1ebfn h\u00e0nh tr\u00ean c\u00e1c nh\u00f3m t\u1eadp trung.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 5: \u0110\u00e1nh gi\u00e1 l\u1ea1i nh\u1eefng g\u00ec b\u1ea1n h\u1ecdc \u0111\u01b0\u1ee3c<\/span><\/h3>\n\n\n\n<p><strong>1, Trong khi l\u1eadp k\u1ebf ho\u1ea1ch, vi\u1ebft ra ba \u0111\u1ec1 m\u1ee5c:<\/strong><\/p>\n\n\n\n<ul><li>M\u1ecdi ng\u01b0\u1eddi ngh\u0129 \u0111i\u1ec1u g\u00ec khi h\u1ecd b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/li><li>C\u00e1i g\u00ec th\u1ef1c s\u1ef1 l\u00e0m n\u1ea3y c\u00f2 quy\u1ebft \u0111\u1ecbnh nghi\u00eam t\u00fac v\u1ec1 mua h\u00e0ng.<\/li><li>Th\u00f4ng tin n\u00e0o h\u1ecd th\u1ea5y h\u1eefu d\u1ee5ng nh\u1ea5t trong quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/li><\/ul>\n\n\n\n<p>2, Ghi l\u1ea1i c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng trong cu\u1ed9c ph\u1ecfng v\u1ea5n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/go-deep-with-your-ideal-customer-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"334\" height=\"149\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/go-deep-with-your-ideal-customer-1.png\" alt=\"\" class=\"wp-image-4233\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/go-deep-with-your-ideal-customer-1.png 334w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/go-deep-with-your-ideal-customer-1-300x134.png 300w\" sizes=\"(max-width: 334px) 100vw, 334px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Gi\u1edd b\u1ea1n s\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y \u0111\u1ec3 t\u1ea1o b\u1ea3ng <strong>Ph\u00e2n T\u00edch C\u00e1c C\u00e2u H\u1ecfi<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Phan_tich_cac_cau_hoi\"><\/span><span style=\"color: #008000;\">#3 Ph\u00e2n t\u00edch c\u00e1c c\u00e2u h\u1ecfi<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nh\u1eefng c\u00e2u h\u1ecfi n\u00e0o kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n s\u1ebd h\u1ecfi v\u00e0o m\u1ed7i giai \u0111o\u1ea1n c\u1ee7a chu k\u1ef3 mua h\u00e0ng (<em>buying cycle<\/em>)? Khi n\u00e0o b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 th\u00ec b\u1ea1n s\u1ebd bi\u1ebft n\u1ed9i dung n\u00e0o b\u1ea1n c\u1ea7n l\u00e0 c\u1ed1t l\u00f5i c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c content marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 1: T\u1ea1o m\u1ed9t tab m\u1edbi trong b\u1ea3n k\u1ebf ho\u1ea1ch<\/span><\/h3>\n\n\n\n<p>\u0110\u1eb7t t\u00ean n\u00f3 l\u00e0 &#8220;Ph\u00e2n t\u00edch c\u00e1c c\u00e2u h\u1ecfi.&#8221;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/questions-analysis-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"411\" height=\"60\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/questions-analysis-1.png\" alt=\"\" class=\"wp-image-4234\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/questions-analysis-1.png 411w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/questions-analysis-1-300x44.png 300w\" sizes=\"(max-width: 411px) 100vw, 411px\" \/><\/a><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 2: \u0110\u1eb7t ti\u00eau \u0111\u1ec1 trang trong d\u00f2ng 1, sau \u0111\u00f3 \u1edf d\u00f2ng 3, t\u1ea1o ba c\u1ed9t ti\u00eau \u0111\u1ec1:<\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/questions-analysis-2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"474\" height=\"57\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/questions-analysis-2.png\" alt=\"\" class=\"wp-image-4235\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/questions-analysis-2.png 474w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/questions-analysis-2-300x36.png 300w\" sizes=\"(max-width: 474px) 100vw, 474px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>C\u1ed9t A: Giai \u0111o\u1ea1n mua h\u00e0ng (<em>buying stage<\/em>)<\/p>\n\n\n\n<p>C\u1ed9t B: C\u00e2u h\u1ecfi c\u1ee7a kh\u00e1ch h\u00e0ng (<em>customer questions<\/em>)<\/p>\n\n\n\n<p>C\u1ed9t C: C\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a b\u1ea1n (<em>your answer<\/em>)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 3: Trong c\u1ed9t A, l\u00ean danh s\u00e1ch n\u0103m giai \u0111o\u1ea1n ng\u01b0\u1eddi mua h\u00e0ng \u0111i qua khi xem x\u00e9t vi\u1ec7c mua h\u00e0ng:<\/span><\/h3>\n\n\n\n<ol><li>Nh\u1eadn bi\u1ebft h\u1ecd c\u00f3 v\u1ea5n \u0111\u1ec1 n\u00e0o \u0111\u1ea5y.<\/li><li>Thu th\u1eadp th\u00f4ng tin.<\/li><li>\u0110\u00e1nh gi\u00e1 c\u00e1c gi\u1ea3i ph\u00e1p c\u00f3 th\u1ec3.<\/li><li>S\u1ea3n ph\u1ea9m.<\/li><li>Th\u1ef1c hi\u1ec7n gi\u1ea3i ph\u00e1p.<\/li><\/ol>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/questions-analysis-3.png\"><img loading=\"lazy\" decoding=\"async\" width=\"369\" height=\"302\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/questions-analysis-3.png\" alt=\"\" class=\"wp-image-4236\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/questions-analysis-3.png 369w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/questions-analysis-3-300x246.png 300w\" sizes=\"(max-width: 369px) 100vw, 369px\" \/><\/a><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 4: Trong c\u1ed9t B, vi\u1ebft ra c\u00e1c c\u00e2u h\u1ecfi v\u00e0 lo l\u1eafng c\u1ee7a kh\u00e1ch h\u00e0ng trong cu\u1ed9c ph\u1ecfng v\u1ea5n.<\/span><\/h3>\n\n\n\n<p>\u1ede m\u1ed7i giai \u0111o\u1ea1n c\u1ee5 th\u1ec3 trong ti\u1ebfn tr\u00ecnh mua h\u00e0ng h\u00e3y ch\u1ec9 ra c\u00e1c c\u00e2u h\u1ecfi v\u00e0 lo l\u1eafng t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n<p><strong>M\u1eb9o<\/strong>: \u0110\u1ec3 tr\u00ecnh b\u00e0y th\u00f4ng tin c\u1ee7a b\u1ea1n nh\u01b0 h\u00ecnh \u1ea3nh, b\u1ea1n c\u1ea7n \u0111\u01b0a nhi\u1ec1u c\u00e2u h\u1ecfi v\u00e0o trong m\u1ed9t \u00f4 Excel. Nh\u1ea5n Enter s\u1ebd \u0111\u01b0a b\u1ea1n t\u1edbi \u00f4 k\u1ebf ti\u1ebfp trong trang. Thay v\u00ec v\u1eady, nh\u1ea5n gi\u1eef ph\u00edm Alt trong khi nh\u1ea5n Enter. Con tr\u1ecf chu\u1ed9t s\u1ebd di chuy\u1ec3n t\u1edbi d\u00f2ng k\u1ebf ti\u1ebfp trong c\u00f9ng m\u1ed9t \u00f4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 5: Cung c\u1ea5p c\u00e2u tr\u1ea3 l\u1eddi cho m\u1ed7i c\u00e2u h\u1ecfi ho\u1eb7c lo l\u1eafng trong c\u1ed9t C.<\/span><\/h3>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n n\u00f3i chuy\u1ec7n v\u1edbi \u0111\u1ed9i b\u00e1n h\u00e0ng ho\u1eb7c quan h\u1ec7 kh\u00e1ch h\u00e0ng \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i n\u00e0o m\u1edbi c\u00f3 hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n\n\n\n<p>N\u1ebfu \u0111\u00e2y m\u1edbi l\u00e0 l\u1ea7n \u0111\u1ea7u ti\u00eanti\u00ean b\u1ea1n &#8220;\u0111\u00f3ng khung&#8221; ph\u1ea3n h\u1ed3i ch\u00ednh th\u1ee9c, b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng bi\u1ebft c\u00e2u tr\u1ea3 l\u1eddi n\u00e0o s\u1ebd c\u1ed9ng h\u01b0\u1edfng t\u1ed1t nh\u1ea5t v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng \u0111ang c\u00f3 c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3:<\/p>\n\n\n\n<ul><li>T\u1ea1o ra c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi m\u00e0 b\u1ea1n c\u1ea3m th\u1ea5y s\u1ebd gi\u1ea3i quy\u1ebft nhu c\u1ea7u th\u00f4ng tin t\u1ea1i m\u1ed7i giai \u0111o\u1ea1n.<\/li><li>Ki\u1ec3m tra c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng ch\u00fang nh\u1ea5t qu\u00e1n khi giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 hi\u1ec7n c\u00f3.<\/li><li>Qua th\u1eddi gian, khi b\u1ea1n \u0111\u00e1nh gi\u00e1 ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1ec1 c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a b\u1ea1n, h\u00e3y di\u1ec5n \u0111\u1ea1t l\u1ea1i (<em>rephrase<\/em>) c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a b\u1ea1n (ho\u1eb7c thay \u0111\u1ed5i ch\u00fang) cho \u0111\u1ebfn khi b\u1ea1n t\u00ecm ra \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi th\u00edch h\u1ee3p nh\u1ea5t.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Tao_ban_ke_hoach_bien_tap\"><\/span><span style=\"color: #008000;\">#4 T\u1ea1o b\u1ea3n k\u1ebf ho\u1ea1ch bi\u00ean t\u1eadp.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 1: T\u1ea1o m\u1ed9t tab m\u1edbi trong b\u1ea3n k\u1ebf ho\u1ea1ch n\u1ed9i dung (file excel), g\u1ecdi l\u00e0 &#8220;K\u1ebf Ho\u1ea1ch Bi\u00ean T\u1eadp.&#8221;<\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/create-your-editorial-planner-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"463\" height=\"55\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/create-your-editorial-planner-1.png\" alt=\"\" class=\"wp-image-4237\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/create-your-editorial-planner-1.png 463w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/create-your-editorial-planner-1-300x36.png 300w\" sizes=\"(max-width: 463px) 100vw, 463px\" \/><\/a><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 2: Chu\u1ea9n b\u1ecb trang k\u1ebf ho\u1ea1ch bi\u00ean t\u1eadp.<\/span><\/h3>\n\n\n\n<p>Trong d\u00f2ng 1, \u0111\u1eb7t t\u00ean trang l\u00e0, &#8220;K\u1ebf Ho\u1ea1ch Bi\u00ean T\u1eadp.&#8221; Trong d\u00f2ng 3, t\u1ea1o c\u00e1c ti\u00eau \u0111\u1ec1 c\u1ed9t sau:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/create-your-editorial-planner-2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"524\" height=\"47\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/create-your-editorial-planner-2.png\" alt=\"\" class=\"wp-image-4238\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/create-your-editorial-planner-2.png 524w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/create-your-editorial-planner-2-300x27.png 300w\" sizes=\"(max-width: 524px) 100vw, 524px\" \/><\/a><\/figure><\/div>\n\n\n\n<p><strong><span style=\"color: #008000;\">C\u1ed9t A:<\/span><\/strong> Ng\u00e0y (date)<\/p>\n\n\n\n<p><span style=\"color: #008000;\"><strong>C\u1ed9t B:<\/strong><\/span> Ki\u1ec3u n\u1ed9i dung (type of content)<\/p>\n\n\n\n<p><span style=\"color: #008000;\"><strong>C\u1ed9t C:<\/strong><\/span> \u00dd t\u01b0\u1edfng n\u1ed9i dung ho\u1eb7c ch\u1ee7 \u0111\u1ec1 (content idea or topic)<\/p>\n\n\n\n<p><span style=\"color: #008000;\"><strong>C\u1ed9t D:<\/strong><\/span> Ti\u00eau \u0111\u1ec1 (title)<\/p>\n\n\n\n<p><span style=\"color: #008000;\"><strong>C\u1ed9t E:<\/strong><\/span> \u0110\u1ed1i t\u01b0\u1ee3ng (objective)<\/p>\n\n\n\n<p><span style=\"color: #008000;\"><strong>C\u1ed9t F:<\/strong><\/span> C\u00e1c t\u1eeb kho\u00e1 (keywords)<\/p>\n\n\n\n<p><span style=\"color: #008000;\"><strong>C\u1ed9t G:<\/strong><\/span> L\u01b0\u1ee3t xem (views)<\/p>\n\n\n\n<p><span style=\"color: #008000;\"><strong>C\u1ed9t H:<\/strong><\/span> B\u00ecnh lu\u1eadn (comments)<\/p>\n\n\n\n<p><span style=\"color: #008000;\"><strong>C\u1ed9t I:<\/strong><\/span> Chia s\u1ebb x\u00e3 h\u1ed9i (social shares)<\/p>\n\n\n\n<p><span style=\"color: #008000;\"><strong>C\u1ed9t J:<\/strong><\/span> B\u00e1n h\u00e0ng (sales)<\/p>\n\n\n\n<p><span style=\"color: #008000;\"><strong>C\u1ed9t K:<\/strong><\/span> Ghi ch\u00fa (notes)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 3: \u0110\u00f3ng b\u0103ng panel tr\u00ean c\u00f9ng<\/span><\/h3>\n\n\n\n<p>\u0110\u1eb7t con tr\u1ecf chu\u1ed9t v\u00e0o s\u1ed1 v\u1ecb tr\u00ed ch\u1ec9 h\u00e0ng ngay b\u00ean d\u01b0\u1edbi h\u00e0ng \u0111\u1ea7u. (<em>N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng layout c\u1ee7a ch\u00fang t\u00f4i, n\u00f3 l\u00e0 h\u00e0ng 4.<\/em>)<\/p>\n\n\n\n<p>Click \u0111\u1ec3 hightlight h\u00e0ng. Sau \u0111\u00f3 click View &gt; Freeze Panes &gt; Freeze Panes (<em>ph\u1ea7n tr\u00ean c\u00f9ng<\/em>).<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/create-your-editorial-planner-3.png\"><img loading=\"lazy\" decoding=\"async\" width=\"507\" height=\"199\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/create-your-editorial-planner-3.png\" alt=\"\" class=\"wp-image-4239\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/create-your-editorial-planner-3.png 507w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/create-your-editorial-planner-3-300x118.png 300w\" sizes=\"(max-width: 507px) 100vw, 507px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y gi\u00fap gi\u1eef ti\u00eau \u0111\u1ec1 c\u1ed9t trong t\u1ea7m nh\u00ecn cho d\u00f9 b\u1ea1n c\u00f3 cu\u1ed9n chu\u1ed9t s\u00e2u xu\u1ed1ng b\u00ean d\u01b0\u1edbi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Chuan_bi_cho_lan_hop_mat_lap_ke_hoach_dau_tien_cua_ban\"><\/span><span style=\"color: #008000;\">#5 Chu\u1ea9n b\u1ecb cho l\u1ea7n h\u1ecdp m\u1eb7t l\u1eadp k\u1ebf ho\u1ea1ch \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ea1n.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 1: M\u1eddi c\u00e1c th\u00e0nh vi\u00ean ch\u00ednh c\u1ee7a \u0111\u1ed9i bi\u00ean t\u1eadp.<\/span><\/h3>\n\n\n\n<p>Ai l\u00e0 ng\u01b0\u1eddi c\u1ea7n tham gia trong c\u00e1c bu\u1ed5i h\u1ecdp l\u1eadp k\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n? N\u1ebfu b\u1ea1n l\u00e0:<\/p>\n\n\n\n<p><strong>Th\u00e0nh vi\u00ean c\u00f4ng ty<\/strong>. Bi\u00ean t\u1eadp vi\u00ean, ng\u01b0\u1eddi vi\u1ebft, nh\u00e0 s\u1ea3n xu\u1ea5t \u0111a ph\u01b0\u01a1ng ti\u1ec7n, ngh\u1ec7 s\u0129 \u0111\u1ed3 ho\u1ea1, qu\u1ea3n tr\u1ecb web<\/p>\n\n\n\n<p><strong>L\u00e0m vi\u1ec7c t\u1eeb xa<\/strong>. Ng\u01b0\u1eddi vi\u1ebft v\u00e0 bi\u00ean t\u1eadp, n\u00f3i chuy\u1ec7n qua Skype ho\u1eb7c \u0111i\u1ec7n tho\u1ea1i<\/p>\n\n\n\n<p><strong>Solopreneur (ng\u01b0\u1eddi ch\u1ee7 doanh nghi\u1ec7p t\u1ef1 l\u00e0m vi\u1ec7c v\u00e0 qu\u1ea3n l\u00fd c\u00f4ng ty m\u1ed9t m\u00ecnh)<\/strong>. \u0110\u00f3 ch\u00ednh l\u00e0 b\u1ea1n \u0111\u1ea5y!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 2: C\u1ee5 th\u1ec3 ho\u00e1 l\u1ecbch xu\u1ea5t b\u1ea3n b\u00e0i vi\u1ebft.<\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/prepare-for-your-first-planning-session-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"86\" height=\"329\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/prepare-for-your-first-planning-session-1.png\" alt=\"\" class=\"wp-image-4241\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Trong ch\u01b0\u01a1ng 1, b\u1ea1n quy\u1ebft \u0111\u1ecbnh ki\u1ec3u n\u1ed9i dung b\u1ea1n mu\u1ed1n t\u1ea1o v\u00e0 c\u00f4ng ngh\u1ec7 b\u1ea1n s\u1ebd s\u1eed&nbsp;d\u1ee5ng \u0111\u1ec3 t\u1ea1o\/xu\u1ea5t b\u1ea3n n\u00f3. (<em>Xem K\u1ebf Ho\u1ea1ch K\u00eanh trong K\u1ebf Ho\u1ea1ch Chi\u1ebfn L\u01b0\u1ee3c: Tab 1 trong b\u1ea3n K\u1ebf Ho\u1ea1ch N\u1ed9i Dung<\/em>).<\/p>\n\n\n\n<p>Ki\u1ec3m tra c\u1ed9t &#8220;T\u1ea7n su\u1ea5t&#8221; trong K\u1ebf Ho\u1ea1ch K\u00eanh. N\u1ebfu b\u1ea1n ch\u01b0a s\u1eb5n s\u00e0ng, thi\u1ebft l\u1eadp ng\u00e0y c\u1ee5 th\u1ec3 trong tu\u1ea7n ho\u1eb7c th\u00e1ng \u0111\u1ec3 xu\u1ea5t b\u1ea3n n\u1ed9i dung n\u00e0y, l\u00e0m \u0111i\u1ec1u \u0111\u00f3 ngay.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 3: \u0110\u1ecbnh r\u00f5 bao l\u00e2u b\u1ea1n s\u1ebd t\u1ea1o n\u1ed9i dung c\u1ee7a m\u00ecnh.<\/span><\/h3>\n\n\n\n<p>D\u1ef1a tr\u00ean ki\u1ec3u n\u1ed9i dung, l\u1ecbch s\u1ea3n xu\u1ea5t v\u00e0 ngu\u1ed3n l\u1ef1c c\u1ee7a b\u1ea1n, b\u1ea1n c\u1ea7n bao nhi\u00eau th\u1eddi gian \u0111\u1ec3 s\u1ea3n xu\u1ea5t c\u00e1c ki\u1ec3u n\u1ed9i dung kh\u00e1c nhau? B\u1ea3ng d\u01b0\u1edbi \u0111\u00e2y ch\u1ec9 l\u00e0 v\u00ed d\u1ee5:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><span style=\"color: #008000;\"><strong>N\u1ed9i dung<\/strong><\/span><\/td><td><span style=\"color: #008000;\"><strong>Vi\u1ebft &amp; Nghi\u00ean c\u1ee9u<\/strong><\/span><\/td><td><span style=\"color: #008000;\"><strong>\u0110\u1ed3 ho\u1ea1 &amp; S\u01b0\u1eddn<\/strong><\/span><\/td><td><span style=\"color: #008000;\"><strong>Bi\u00ean t\u1eadp &amp; T\u1ea3i l\u00ean<\/strong><\/span><\/td><td><span style=\"color: #008000;\"><strong>Th\u1eddi gian c\u1ea7n thi\u1ebft<\/strong><\/span><\/td><\/tr><tr><td><span style=\"color: #008000;\"><strong>Infographic<\/strong><\/span><\/td><td><strong>&nbsp;1 tu\u1ea7n<\/strong><\/td><td><strong>&nbsp;3 tu\u1ea7n<\/strong><\/td><td><strong>&nbsp;2 ng\u00e0y<\/strong><\/td><td><strong>&nbsp;4,5 tu\u1ea7n<\/strong><\/td><\/tr><tr><td><span style=\"color: #008000;\"><strong>&nbsp;Ebook<\/strong><\/span><\/td><td><strong>&nbsp;4 &#8211; 6 tu\u1ea7n<\/strong><\/td><td><strong>&nbsp;2 tu\u1ea7n<\/strong><\/td><td><strong>&nbsp;2 tu\u1ea7n<\/strong><\/td><td><strong>&nbsp;8 &#8211; 10 tu\u1ea7n<\/strong><\/td><\/tr><tr><td><span style=\"color: #008000;\"><strong>&nbsp;B\u00e0i \u0111\u0103ng blog<\/strong><\/span><\/td><td><strong>&nbsp;2 ng\u00e0y<\/strong><\/td><td><strong>&nbsp;&#8212;<\/strong><\/td><td><strong>&nbsp;2 ng\u00e0y<\/strong><\/td><td><strong>&nbsp;4 ng\u00e0y<\/strong><\/td><\/tr><tr><td><span style=\"color: #008000;\"><strong>&nbsp;Video<\/strong><\/span><\/td><td><strong>4 ng\u00e0y<\/strong><\/td><td><strong>&nbsp;1 ng\u00e0y<\/strong><\/td><td><strong>&nbsp;1 tu\u1ea7n<\/strong><\/td><td><strong>&nbsp;2 tu\u1ea7n<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 4: Ch\u1ec9 \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 v\u00e0 t\u1ea7n su\u1ea5t b\u1ea1n c\u1ea7n cho c\u00e1c bu\u1ed5i h\u1ecdp l\u00ean k\u1ebf ho\u1ea1ch.<\/span><\/h3>\n\n\n\n<p>M\u1ed7i n\u0103m m\u1ed9t l\u1ea7n, th\u01b0\u1eddng v\u00e0o th\u00e1ng M\u01b0\u1eddi Hai, b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n bu\u1ed5i g\u1eb7p m\u1eb7t chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p cao (<em>hight-level strategy<\/em>) \u0111\u1ec3 thi\u1ebft l\u1eadp chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung cho n\u0103m t\u1edbi. Trong bu\u1ed5i h\u1ecdp n\u00e0y, b\u1ea1n s\u1ebd:<\/p>\n\n\n\n<p>1, Thi\u1ebft l\u1eadp nh\u1eefng \u01b0u ti\u00ean (<em>periorities<\/em>) cho n\u0103m t\u1edbi.<\/p>\n\n\n\n<p>2, Ch\u1ecdn m\u1ed9t ho\u1eb7c hai ph\u1ea7n cho m\u1ee5c \u0111\u00edch c\u1ea3i thi\u1ec7n (<em>improving<\/em>) ho\u1eb7c gia t\u0103ng k\u1ebft qu\u1ea3 (<em>increasing results)<\/em> cho content marketing.<\/p>\n\n\n\n<p>3, Nh\u1eadp v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 l\u1edbn (<em>major promotions<\/em>) v\u00e0 \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung m\u1eabu (<em>content themes<\/em>) v\u00e0o trong cu\u1ed1n l\u1ecbch n\u0103m (<em>annual calendar<\/em>).<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/prepare-for-your-first-planning-session-2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"474\" height=\"227\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/prepare-for-your-first-planning-session-2.png\" alt=\"\" class=\"wp-image-4243\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/prepare-for-your-first-planning-session-2.png 474w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/prepare-for-your-first-planning-session-2-300x144.png 300w\" sizes=\"(max-width: 474px) 100vw, 474px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>N\u1ebfu b\u1ea1n ch\u01b0a c\u00f3 chi\u1ebfn l\u01b0\u1ee3c h\u00e0ng n\u0103m, bu\u1ed5i h\u1ecdp k\u1ebf ho\u1ea1ch \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i t\u1eadp trung v\u00e0o \u0111i\u1ec1u \u0111\u00f3.<\/p>\n\n\n\n<p>M\u1ed9t khi b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c h\u00e0ng n\u0103m, b\u1ea1n c\u1ea7n h\u1ecdp th\u01b0\u1eddng xuy\u00ean trong su\u1ed1t n\u0103m \u0111\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch cho n\u1ed9i dung v\u00e0o tu\u1ea7n t\u1edbi ho\u1eb7c th\u00e1ng t\u1edbi. Khi ch\u00fang t\u00f4i n\u00f3i v\u1ec1 cu\u1ed9c h\u1ecdp l\u00ean k\u1ebf ho\u1ea1ch trong ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a ch\u01b0\u01a1ng n\u00e0y, th\u00ec \u00fd c\u1ee7a n\u00f3 l\u00e0 nh\u01b0 tr\u00ean.<\/p>\n\n\n\n<p>Ngay b\u00e2y gi\u1edd, m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 th\u01b0\u1eddng xuy\u00ean b\u1ea1n mu\u1ed1n cho c\u00e1c bu\u1ed5i h\u1ecdp l\u00ean k\u1ebf ho\u1ea1ch.<\/p>\n\n\n\n<ul><li><em>N\u1ebfu b\u1ea1n s\u1ea3n xu\u1ea5t r\u1ea5t nhi\u1ec1u n\u1ed9i dung, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n h\u1ecdp h\u00e0ng tu\u1ea7n ho\u1eb7c hai th\u00e1ng m\u1ed9t l\u1ea7n (bimonthly).<\/em><\/li><li><em>N\u1ebfu b\u1ea1n s\u1ea3n xu\u1ea5t \u00edt n\u1ed9i dung, bu\u1ed5i h\u1ecdp m\u1eb7t l\u00ean k\u1ebf ho\u1ea1ch c\u1ea7n m\u1ed9t th\u00e1ng m\u1ed9t l\u1ea7n l\u00e0 \u0111\u1ee7 (sufficient) r\u1ed3i.<\/em><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 5: L\u00ean l\u1ecbch cho c\u00e1c bu\u1ed5i h\u1ecdp l\u1eadp k\u1ebf ho\u1ea1ch n\u1ed9i dung.<\/span><\/h3>\n\n\n\n<p>M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi b\u1ea1n c\u1ea7n xem x\u00e9t:<\/p>\n\n\n\n<ul><li><em>C\u00f3 bao nhi\u00eau ki\u1ec3u n\u1ed9i dung b\u1ea1n l\u00ean k\u1ebf ho\u1ea1ch l\u00e0m?<\/em><\/li><li><em>Nh\u1eefng ch\u1ee7 \u0111\u1ec1 n\u00e0o c\u1ea7n x\u00e9t duy\u1ec7t? Ai l\u00e0 ng\u01b0\u1eddi l\u00e0m?<\/em><\/li><\/ul>\n\n\n\n<p>Khung th\u1eddi gian (<em>timeframe<\/em>) c\u1ea7n \u0111\u1ec1 x\u00e9t duy\u1ec7t nh\u1edd v\u1eady vi\u1ec7c s\u1ea3n xu\u1ea5t n\u1ed9i dung c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u?<\/p>\n\n\n\n<p>D\u1ef1a tr\u00ean c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a b\u1ea1n, ch\u1ecdn ng\u00e0y b\u1ea1n mu\u1ed1n l\u1eadp k\u1ebf ho\u1ea1ch n\u1ed9i dung. \u0110\u00e1nh d\u1ea5u ch\u00fang tr\u00ean l\u1ecbch c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p><span style=\"color: #ff0000;\"><strong>L\u01b0u \u00fd<\/strong><\/span>:<\/p>\n\n\n\n<p><strong>N\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t \u0111\u1ed9i l\u1edbn g\u1eb7p m\u1eb7t nhau h\u00e0ng ng\u00e0y, v\u00e0 n\u1ebfu b\u1ea1n t\u1ea1o nhi\u1ec1u n\u1ed9i dung, cu\u1ed9c h\u1ecdp c\u00f3 th\u1ec3 k\u00e9o d\u00e0i m\u1ed9t ti\u1ebfng ho\u1eb7c h\u01a1n. N\u1ebfu b\u1ea1n ch\u1ec9 c\u1ea7n trao \u0111\u1ed5i v\u1edbi m\u1ed9t ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ec9 c\u1ea7n 30 ph\u00fat th\u00f4i.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 6: Thi\u1ebft l\u1eadp lu\u1ed3ng (quy tr\u00ecnh) cho vi\u1ec7c t\u1ea1o n\u1ed9i dung.<\/span><\/h3>\n\n\n\n<p>Tr\u01b0\u1edbc khi ch\u1ec9 \u0111inh, ph\u00e2n c\u00f4ng n\u1ed9i dung, b\u1ea1n c\u1ea7n ph\u00ea duy\u1ec7t quy tr\u00ecnh c\u00f4ng vi\u1ec7c (<em>workflow<\/em>) s\u1ebd cho k\u1ebft qu\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung t\u1ed1t nh\u1ea5t cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. C\u00f3 hai v\u00ed d\u1ee5 b\u00ean d\u01b0\u1edbi:<\/p>\n\n\n\n<p><strong><span style=\"color: #008000;\">A. \u0110\u1ed9i Content Marketing Xu\u1ea5t B\u1ea3n 2 L\u1ea7n M\u1ed9t Tu\u1ea7n:<\/span><\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/prepare-for-your-first-planning-session-3.png\"><img loading=\"lazy\" decoding=\"async\" width=\"217\" height=\"344\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/prepare-for-your-first-planning-session-3.png\" alt=\"\" class=\"wp-image-4245\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/prepare-for-your-first-planning-session-3.png 217w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/prepare-for-your-first-planning-session-3-189x300.png 189w\" sizes=\"(max-width: 217px) 100vw, 217px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>1, L\u00ean k\u1ebf ho\u1ea1ch t\u1ed5 ch\u1ee9c g\u1eb7p g\u1ee1 m\u1ed9t l\u1ea7n m\u1ed7i th\u00e1ng \u0111\u1ec3 xem l\u1ea1i c\u00e1c \u00fd t\u01b0\u1edfng n\u1ed9i dung cho th\u00e1ng k\u1ebf ti\u1ebfp.<\/p>\n\n\n\n<p>2, Sau cu\u1ed9c h\u1ecdp, ng\u01b0\u1eddi vi\u1ebft n\u1ed9i dung (<em>content writer<\/em>) c\u1ea7n \u0111\u01b0a ra b\u1ea3n k\u1ebf ho\u1ea1ch n\u1ed9i dung v\u00e0 g\u1eedi n\u00f3 cho chuy\u00ean gia v\u1ec1 ch\u1ee7 \u0111\u1ec1 xem x\u00e9t (<em>SME review<\/em>).<\/p>\n\n\n\n<p>3, N\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u01b0a l\u1ea1i cho ng\u01b0\u1eddi vi\u1ebft th\u1ef1c hi\u1ec7n, sau \u0111\u00f3 g\u1eedi cho bi\u00ean t\u1eadp vi\u00ean (<em>editor<\/em>).<\/p>\n\n\n\n<p>4, Ng\u01b0\u1eddi bi\u00ean t\u1eadp xem l\u1ea1i n\u1ed9i dung (<em>editor review<\/em>) v\u00e0 th\u1ef1c hi\u1ec7n thay \u0111\u1ed5i. Sau \u0111\u00f3 n\u00f3 \u0111\u01b0\u1ee3c \u0111\u01b0a l\u1ea1i cho ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung ch\u1ec9nh s\u1eeda ti\u1ebfp.<\/p>\n\n\n\n<p>5, M\u1ed9t khi nh\u1eefng thay \u0111\u1ed5i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n, n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u01b0a cho \u0111\u1ed9i web \u0111\u1ec3 upload v\u00e0 b\u1ed1 c\u1ee5c n\u00f3 theo ti\u00eau chu\u1ea9n web c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>6, Ng\u01b0\u1eddi bi\u00ean t\u1eadp xem tr\u01b0\u1edbc n\u1ed9i dung, \u0111\u1ed3 ho\u1ea1 v\u00e0 th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 y\u00eau c\u1ea7u b\u1ea5t c\u1ee9 thay \u0111\u1ed5i cu\u1ed1i c\u00f9ng n\u00e0o n\u1ebfu c\u1ea7n thi\u1ebft. Sau \u0111\u00f3 l\u00ean l\u1ecbch (<em>scheduled<\/em>) cho vi\u1ec7c xu\u1ea5t b\u1ea3n.<\/p>\n\n\n\n<p><strong><span style=\"color: #008000;\">B. Tho\u1ea3 Thu\u1eadn V\u1edbi Ng\u01b0\u1eddi Vi\u1ebft, Vi\u1ebft Hai B\u00e0i M\u1ed7i Th\u00e1ng Cho Blog:<\/span><\/strong><\/p>\n\n\n\n<p>Trong k\u1ecbch b\u1ea3n (<em>scenario<\/em>) n\u00e0y, tr\u00e1ch nhi\u1ec7m h\u1ea7u h\u1ebft thu\u1ed9c v\u1ec1 ng\u01b0\u1eddi bi\u00ean t\u1eadp, ng\u01b0\u1eddi \u0111i\u1ec1u ph\u1ed1i c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung v\u00e0 gi\u00e1m s\u00e1t (<em>oversees<\/em>) ho\u1ea1t \u0111\u1ed9ng tr\u01a1n tru c\u1ee7a blog.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/prepare-for-your-first-planning-session-4.png\"><img loading=\"lazy\" decoding=\"async\" width=\"210\" height=\"344\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/prepare-for-your-first-planning-session-4.png\" alt=\"\" class=\"wp-image-4262\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/prepare-for-your-first-planning-session-4.png 210w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/prepare-for-your-first-planning-session-4-183x300.png 183w\" sizes=\"(max-width: 210px) 100vw, 210px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>1, H\u00e0ng th\u00e1ng, ng\u01b0\u1eddi vi\u1ebft (<em>writer<\/em>) g\u1eedi c\u00e1c email \u00fd t\u01b0\u1edfng c\u1ee7a h\u1ecd cho th\u00e1ng k\u1ebf ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi bi\u00ean t\u1eadp (<em>editor<\/em>). Ng\u01b0\u1eddi bi\u00ean t\u1eadp s\u1ebd th\u1ea3o lu\u1eadn v\u00e0 l\u1ecdc c\u00e1c \u00fd t\u01b0\u1edfng v\u1edbi m\u1ed7i ng\u01b0\u1eddi vi\u1ebft qua Skype.<\/p>\n\n\n\n<p>2, Ng\u01b0\u1eddi vi\u1ebft l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp \u0111\u1ec3 ph\u00e1t tri\u1ec3n n\u1ed9i dung, bao g\u1ed3m c\u1ea3 qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u, ki\u1ec3m tra th\u1ef1c t\u1ebf, v\u00e0 \u0111\u1ed3 ho\u1ea1.<\/p>\n\n\n\n<p>3, Ng\u01b0\u1eddi vi\u1ebft upload n\u1ed9i dung l\u00ean website, sau \u0111\u00f3 b\u00e1o (<em>notify<\/em>) cho ng\u01b0\u1eddi bi\u00ean t\u1eadp bi\u1ebft h\u1ecd \u0111\u00e3 l\u00e0m xong&#8230;<\/p>\n\n\n\n<p>4, Ng\u01b0\u1eddi bi\u00ean t\u1eadp \u0111\u00e1nh gi\u00e1 (<em>review<\/em>) n\u1ed9i dung, \u0111\u00e1nh d\u1ea5u nh\u1eefng th\u1ee9 c\u1ea7n thay \u0111\u1ed5i, v\u00e0 b\u00e1o cho ng\u01b0\u1eddi vi\u1ebft nh\u1eefng ch\u1ec9nh s\u1eeda c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n<p>5, Ng\u01b0\u1eddi vi\u1ebft c\u00f3 m\u1ed9t tu\u1ea7n \u0111\u1ec3 tr\u1ea3 l\u1eddi v\u00e0\/ho\u1eb7c ho\u00e0n th\u00e0nh ch\u1ec9nh s\u1eeda.<\/p>\n\n\n\n<p>6, Ng\u01b0\u1eddi bi\u00ean t\u1eadp ho\u00e0n th\u00e0nh SEO, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 kh\u00e1c, cu\u1ed1i c\u00f9ng l\u00e0 \u0111\u1eb7t l\u1ecbch xu\u1ea5t b\u1ea3n.<\/p>\n\n\n\n<p><strong><span style=\"color: #008000;\">LU\u1ed2NG C\u00d4NG VI\u1ec6C C\u1ee6A B\u1ea0N PH\u1ee4 THU\u1ed8C V\u00c0O NGU\u1ed2N L\u1ef0C DOANH NGHI\u1ec6P V\u00c0 C\u00c1C NHU C\u1ea6U:<\/span><\/strong><\/p>\n\n\n\n<p><strong>B\u1ea1n s\u1ebd xu\u1ea5t b\u1ea3n m\u1ed7i ng\u00e0y\/m\u1ed7i tu\u1ea7n, m\u1ed9t ho\u1eb7c hai l\u1ea7n m\u1ed9t tu\u1ea7n ho\u1eb7c m\u1ed9t \u0111\u1ebfn hai l\u1ea7n m\u1ed9t th\u00e1ng?<\/strong><\/p>\n\n\n\n<p>Xu\u1ea5t b\u1ea3n th\u01b0\u1eddng xuy\u00ean s\u1ebd khi\u1ebfn b\u1ea1n kh\u00f4ng c\u00f3 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 xem l\u1ea1i v\u00e0 ph\u00ea duy\u1ec7t n\u1ed9i dung. N\u00f3 c\u0169ng c\u00f3 th\u1ec3 y\u00eau c\u1ea7u c\u00e1c cu\u1ed9c g\u1eb7p g\u1ee1 cho vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch h\u00e0ng tu\u1ea7n ho\u1eb7c ho\u1eb7c th\u00e1ng \u0111\u1ec3 gi\u1eef nh\u1ecbp \u0111\u1ed9 c\u00f4ng vi\u1ec7c \u1ed5n \u0111\u1ecbnh cho ra c\u00e1c \u00fd t\u01b0\u1edfng t\u1ed1t.<\/p>\n\n\n\n<p><strong>B\u1ea1n s\u1ebd vi\u1ebft c\u00e1c b\u00e0i c\u00f3 t\u00ednh gi\u00e1o d\u1ee5c d\u00e0i hay c\u00e1c b\u00e0i vi\u1ebft newsjacking ng\u1eafn?<\/strong><\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n b\u00e0i \u0111\u0103ng c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c xem l\u1ea1i (<em>review<\/em>) b\u1edfi c\u00e1c chuy\u00ean gia trong ng\u00e0nh (<em>subject matter experts<\/em>) ho\u1eb7c c\u00e1c b\u00ean li\u00ean quan kh\u00e1c, b\u1ea1n s\u1ebd c\u1ea7n nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 s\u1ea3n xu\u1ea5t n\u1ed9i dung, \u0111i\u1ec1u \u0111\u1ea5y ngh\u0129a l\u00e0 newsjacking kh\u00f4ng d\u00e0nh cho b\u1ea1n. Nh\u01b0ng ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu b\u1ea1n mu\u1ed1n t\u1ea1o n\u1ed9i dung li\u00ean quan, h\u1ee3p th\u1eddi, b\u1ea1n c\u1ea7n cho ng\u01b0\u1eddi vi\u1ebft t\u1ef1 do xu\u1ea5t b\u1ea3n nhanh v\u1edbi ch\u1ec9 v\u00e0i l\u1ea7n xem l\u1ea1i. T\u1ea1o m\u1ed9t quy tr\u00ecnh l\u00e0m vi\u1ec7c cho ph\u00e9p \u0111i\u1ec1u ch\u1ec9nh t\u1ed1c \u0111\u1ed9 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p><strong>C\u00f3 bao nhi\u00eau ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung m\u00e0 b\u1ea1n c\u00f3?<\/strong><\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n c\u00f3 h\u1eb3n m\u1ed9t \u0111\u1ed9i s\u1ea3n xu\u1ea5t n\u1ed9i dung, b\u1ea1n c\u00f3 th\u1ec3 tr\u1ea3i r\u1ed9ng c\u00f4ng vi\u1ec7c ra, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1ea3n xu\u1ea5t nhi\u1ec1u n\u1ed9i dung h\u01a1n, nhanh h\u01a1n, ho\u1eb7c c\u1ea7n \u00edt cu\u1ed9c h\u1ecdp l\u1eadp k\u1ebf ho\u1ea1ch.<\/p>\n\n\n\n<p><strong><span style=\"color: #008000;\">L\u01b0u \u00fd: Kh\u00f4ng c\u00f3 c\u00e1ch \u0111\u00fang trong vi\u1ec7c s\u1ea3n xu\u1ea5t n\u1ed9i dung.<\/span><\/strong><\/p>\n\n\n\n<p><strong>M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t b\u1ea3n h\u00e0ng ng\u00e0y.<\/strong><\/p>\n\n\n\n<p>Th\u00f3i quen c\u1ee7a h\u1ecd l\u00e0 l\u00ean k\u1ebf ho\u1ea1ch m\u1ed9t tu\u1ea7n m\u1ed9t l\u1ea7n, sau \u0111\u00f3 vi\u1ebft v\u00e0 xu\u1ea5t b\u1ea3n n\u1ed9i dung v\u00e0o ng\u00e0y ph\u00e1t h\u00e0nh.<\/p>\n\n\n\n<p><strong>M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t b\u1ea3n m\u1ed9t tu\u1ea7n m\u1ed9t l\u1ea7n.<\/strong><\/p>\n\n\n\n<p>H\u1ecd t\u1ed5 ch\u1ee9c m\u1ed9t bu\u1ed5i h\u1ecdp l\u1eadp k\u1ebf ho\u1ea1ch m\u1ed7i qu\u00fd m\u1ed9t l\u1ea7n \u0111\u1ec3 ho\u1ea1ch \u0111\u1ecbnh m\u1ed9t c\u00e1ch t\u01b0\u01a1ng \u0111\u1ed1i c\u00e1c ch\u1ee7 \u0111\u1ec1 s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn. R\u1ed3i m\u1ed7i th\u00e1ng m\u1ed9t l\u1ea7n, h\u1ecd d\u00e0nh m\u1ed9t tu\u1ea7n \u0111\u1ec3 xem x\u00e9t v\u00e0 s\u1ea3n xu\u1ea5t n\u1ed9i dung c\u1ee7a th\u00e1ng ti\u1ebfp theo.<\/p>\n\n\n\n<p><strong>M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t b\u1ea3n ch\u1ec9 m\u1ed9t ho\u1eb7c hai l\u1ea7n m\u1ed9t th\u00e1ng.<\/strong><\/p>\n\n\n\n<p>H\u1ecd l\u00ean k\u1ebf ho\u1ea1ch trong s\u00e1u th\u00e1ng, v\u00e0 n\u1ed9i dung \u0111\u01b0\u1ee3c vi\u1ebft g\u1ea7n ng\u00e0y xu\u1ea5t b\u1ea3n.<\/p>\n\n\n\n<p>L\u1ef1a ch\u1ecdn l\u00e0 c\u1ee7a b\u1ea1n, v\u00e0 n\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o \u01b0u ti\u00ean (<em>priorities<\/em>) c\u1ee7a b\u1ea1n v\u00e0 quy tr\u00ecnh c\u00f4ng vi\u1ec7c (<em>workflow<\/em>) \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n<p>T\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y, b\u1ea1n \u0111\u00e3 th\u1ef1c hi\u1ec7n t\u1ea5t c\u1ea3 c\u00e1c quy\u1ebft \u0111\u1ecbnh s\u01a1 b\u1ed9 c\u1ea7n thi\u1ebft \u0111\u1ec3 ch\u1ea1y hi\u1ec7u qu\u1ea3 k\u1ebf ho\u1ea1ch content marketing.<\/p>\n\n\n\n<ul><li>B\u1ea1n \u0111\u00e3 c\u00f3 \u0111\u1ed9i l\u00e0m n\u1ed9i dung.<\/li><li>B\u1ea1n \u0111\u00e3 c\u00f3 quy tr\u00ecnh l\u00e0m vi\u1ec7c cho vi\u1ec7c xu\u1ea5t b\u1ea3n n\u1ed9i dung theo c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t c\u00f3 th\u1ec3.<\/li><li>B\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c m\u1ea5t bao l\u00e2u \u0111\u1ec3 t\u1ea1o m\u1ed7i ki\u1ec3u n\u1ed9i dung, v\u00ec v\u1eady b\u1ea1n bi\u1ebft bao l\u00e2u b\u1ea1n c\u1ea7n l\u00ean k\u1ebf ho\u1ea1ch cho m\u1ed7i n\u1ed9i dung.<\/li><\/ul>\n\n\n\n<p>B\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng l\u1eadp k\u1ebf ho\u1ea1ch n\u1ed9i dung c\u1ee7a m\u00ecnh cho v\u00e0i tu\u1ea7n ho\u1eb7c v\u00e0i th\u00e1ng t\u1edbi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Phien_len_ke_hoach\"><\/span><span style=\"color: #008000;\">#6 Phi\u00ean l\u00ean k\u1ebf ho\u1ea1ch<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trong phi\u00ean l\u00ean k\u1ebf ho\u1ea1ch, b\u1ea1n mu\u1ed1n l\u00e0m hai \u0111i\u1ec1u:<\/p>\n\n\n\n<p><strong>1, L\u00ean k\u1ebf ho\u1ea1ch n\u1ed9i dung s\u1ebd \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u1ec3 c\u00f3 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc.<\/strong><\/p>\n\n\n\n<p><strong>2, T\u1ed1i \u01b0u ho\u00e1 \u00fd t\u01b0\u1edfng \u0111\u1ec3 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau kinh doanh.<\/strong><\/p>\n\n\n\n<p>B\u1ea1n ph\u1ea3i lu\u00f4n lu\u00f4n \u01b0u ti\u00ean kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc l\u00ean tr\u00ean m\u1ee5c ti\u00eau doanh nghi\u1ec7p. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, b\u1ea1n s\u1ebd t\u1eadp trung ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng cho ng\u01b0\u1eddi \u0111\u1ecdc tr\u01b0\u1edbc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 1: Trong c\u1ed9t A, nh\u1eadp ng\u00e0y xu\u1ea5t b\u1ea3n m\u00e0 b\u1ea1n mu\u1ed1n l\u00ean k\u1ebf ho\u1ea1ch.<\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/hold-your-planning-session-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"42\" height=\"265\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/hold-your-planning-session-1.png\" alt=\"\" class=\"wp-image-4249\"\/><\/a><\/figure><\/div>\n\n\n\n<p>M\u1edf b\u1ea3n <strong>K\u1ebf Ho\u1ea1ch Bi\u00ean T\u1eadp<\/strong> b\u1ea1n l\u00e0m trong ph\u1ea7n 2 \u1edf tr\u00ean. Sau \u0111\u00f3 vi\u1ebft ng\u00e0y xu\u1ea5t b\u1ea3n n\u1ed9i dung \u0111\u1ecbnh k\u1ef3 trong c\u1ed9t A.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n t\u1ea1o n\u1ed9i dung cho nhi\u1ec1u trang ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u, s\u1eed d\u1ee5ng m\u00e3 \u0111\u1ec3 \u0111\u1ecbnh danh \u00fd t\u01b0\u1edfng n\u00e0o \u00e1p d\u1ee5ng cho c\u00e1i n\u00e0o. Ho\u1eb7c, n\u1ebfu \u0111\u1ec3 \u0111\u01a1n gi\u1ea3n ho\u00e1 v\u1ea5n \u0111\u1ec1, t\u1ea1o ra m\u1ed7i b\u1ea3n K\u1ebf Ho\u1ea1ch Bi\u00ean T\u1eadp ri\u00eang cho m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n ch\u1ec9 ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho vi\u1ec7c t\u1ea1o n\u1ed9i dung, kh\u00f4ng ph\u1ea3i vi\u1ec7c l\u00ean l\u1ecbch, b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadp ng\u00e0y xu\u1ea5t b\u1ea3n sau khi ch\u00fang \u0111\u01b0\u1ee3c l\u00ean l\u1ecbch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buoc_2_Len_danh_sach_cac_kieu_noi_dung_can_san_xuat\"><\/span><span style=\"color: #993300;\">B\u01b0\u1edbc 2: L\u00ean danh s\u00e1ch c\u00e1c ki\u1ec3u n\u1ed9i dung c\u1ea7n s\u1ea3n xu\u1ea5t.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/hold-your-planning-session-2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"42\" height=\"255\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/hold-your-planning-session-2.png\" alt=\"\" class=\"wp-image-4250\"\/><\/a><\/figure><\/div>\n\n\n\n<p>B\u00ean c\u1ea1nh ng\u00e0y xu\u1ea5t b\u1ea3n, trong C\u1ed9t B, &#8220;Ki\u1ec3u N\u1ed9i Dung&#8221;, \u0111\u00e1nh d\u1ea5u ki\u1ec3u n\u1ed9i dung c\u1ea7n t\u1ea1o. V\u00ed d\u1ee5:<\/p>\n\n\n\n<ul><li>B\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i (<em>social media post<\/em>)<\/li><li>B\u00e0i \u0111\u0103ng blog (<em>blog post<\/em>)<\/li><li>B\u00e1o c\u00e1o \u0111\u1eb7c bi\u1ec7t ho\u1eb7c ebook (<em>special report or ebook<\/em>)<\/li><li>Infographic<\/li><li>Video<\/li><li>Podcast (ghi \u00e2m)<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 3: Li\u1ec7t k\u00ea n\u1ed9i dung ti\u1ec1m n\u0103ng trong c\u1ed9t C, &#8220;Ch\u1ee7 \u0111\u1ec1 N\u1ed9i dung.&#8221;<\/span><\/h3>\n\n\n\n<p>C\u00e1c \u00fd t\u01b0\u1edfng ph\u00e1t tri\u1ec3n kh\u00e1c nhau trong c\u00e1c t\u1ed5 ch\u1ee9c kh\u00e1c nhau. \u00dd t\u01b0\u1edfng ban \u0111\u1ea7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb ng\u01b0\u1eddi vi\u1ebft, ng\u01b0\u1eddi bi\u00ean t\u1eadp ho\u1eb7c C-suite (qu\u1ea3n l\u00fd c\u1ea5p cao). D\u00f9 sao, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a nh\u1eefng \u00fd t\u01b0\u1edfng s\u1ebd gi\u1ed1ng nhau.<\/p>\n\n\n\n<ul><li><em>Trong m\u1ed9t s\u1ed1 c\u00f4ng ty, t\u1ed5 ch\u1ee9c, c\u00e1c \u00fd t\u01b0\u1edfng \u0111\u01b0\u1ee3c \u0111\u01b0a ra b\u1edfi C-suite, v\u00e0 \u0111\u1ed9i ng\u0169 content marketing \u0111\u01a1n thu\u1ea7n th\u1ef1c hi\u1ec7n c\u00e1c \u00fd t\u01b0\u1edfng \u0111\u00f3. B\u1ea1n ch\u1ec9 c\u1ea7n nh\u1eadp c\u00e1c \u00fd t\u01b0\u1edfng trong c\u1ed9t C.<\/em><\/li><li><em>Trong m\u00f4i tr\u01b0\u1eddng c\u00f4ng ty kh\u00e1c, ng\u01b0\u1eddi vi\u1ebft c\u00f3 nhi\u1ec1u quy\u1ec1n h\u01a1n. Trong giai \u0111o\u1ea1n n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 \u0111i quanh c\u00e1c ph\u00f2ng, h\u1ecfi m\u1ed7i th\u00e0nh vi\u00ean c\u1ee7a nh\u00f3m \u0111\u1ec3 l\u1ea5y \u00fd t\u01b0\u1edfng g\u1ee3i \u00fd m\u00e0 h\u1ecd \u0111ang xem x\u00e9t. Nh\u1eadp m\u1ed7i \u00fd t\u01b0\u1edfng nh\u01b0 \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t.<\/em><\/li><li><em>N\u1ebfu b\u1ea1n c\u00f3 nh\u00f3m l\u00e0m vi\u1ec7c t\u1eeb xa, c\u00e1c \u00fd t\u01b0\u1edfng c\u00f3 th\u1ec3 b\u1eaft ngu\u1ed3n t\u1eeb ng\u01b0\u1eddi vi\u1ebft ho\u1eb7c ng\u01b0\u1eddi l\u00e0m \u0111\u1ed3 ho\u1ea1. Thay v\u00ec t\u1ed5 ch\u1ee9c h\u1ecdp nh\u00f3m, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01a1n gi\u1ea3n ti\u1ebfn h\u00e0nh cu\u1ed9c g\u1ecdi Skype v\u00e0 h\u1ecfi c\u00e1c \u00fd t\u01b0\u1edfng ng\u01b0\u1eddi vi\u1ebft c\u00f3 trong \u0111\u1ea7u.<\/em><\/li><li><em>Solopreneurs, to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t m\u00ecnh. Nh\u01b0 b\u1ea1n l\u1eadp k\u1ebf ho\u1ea1ch, b\u1ea1n c\u1ea7n ho\u00e0n th\u00e0nh t\u1ea5t c\u1ea3 vai tr\u00f2 sau: k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c, t\u1ea1o n\u1ed9i dung v\u00e0 bi\u00ean t\u1eadp. B\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n brainstorm cho c\u00e1c \u00fd t\u01b0\u1edfng (xem ch\u01b0\u01a1ng 2), ho\u1eb7c chuy\u1ec3n \u00fd t\u01b0\u1edfng t\u1eeb \u1ee9ng d\u1ee5ng ghi ch\u00fa ho\u1eb7c c\u00e1c m\u1ea9u gi\u1ea5y.<\/em><\/li><\/ul>\n\n\n\n<p>Trong giai \u0111o\u1ea1n n\u00e0y, c\u00e1c \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ec9 l\u00e0 chung chung, c\u00e1c ch\u1ee7 \u0111\u1ec1 kh\u00f4ng ph\u00e1t tri\u1ec3n ho\u1eb7c c\u00e1c th\u01b0 m\u1ee5c c\u1ea7n n\u1ed9i dung m\u1edbi.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/hold-your-planning-session-3.png\"><img loading=\"lazy\" decoding=\"async\" width=\"528\" height=\"157\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/hold-your-planning-session-3.png\" alt=\"\" class=\"wp-image-4256\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/hold-your-planning-session-3.png 528w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/hold-your-planning-session-3-300x89.png 300w\" sizes=\"(max-width: 528px) 100vw, 528px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 c\u00f3 s\u1eb5n m\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng v\u1ec1 c\u00e1ch ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng. Trong tr\u01b0\u1eddng h\u1ee3p \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t ph\u00e1c th\u1ea3o th\u00f4 (<em>rough outline<\/em>).<\/p>\n\n\n\n<p>D\u00f9 n\u00f3 c\u00f3 tr\u00f4ng gi\u1ed1ng nh\u01b0 th\u1ebf n\u00e0o ch\u0103ng n\u1eefa, vi\u1ebft h\u1ebft ch\u00fang v\u00e0o c\u1ed9t C nh\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 4: L\u1ecdc c\u00e1c \u00fd t\u01b0\u1edfng.<\/span><\/h3>\n\n\n\n<p><strong>1, Xem x\u00e9t l\u1ea1i m\u1ed9t \u00fd t\u01b0\u1edfng (ho\u1eb7c ch\u1ee7 \u0111\u1ec1)<\/strong><\/p>\n\n\n\n<p>M\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n t\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y l\u00e0 chuy\u1ec3n nh\u1eefng ch\u1ee7 \u0111\u1ec1 chung v\u00e0 r\u1ed9ng th\u00e0nh c\u00e1c \u00fd t\u01b0\u1edfng n\u1ed9i dung t\u1eadp trung v\u00e0 li\u00ean quan. \u0110\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3, b\u1ea1n c\u1ea7n gi\u1ea3i quy\u1ebft t\u1eebng ph\u1ea7n n\u1ed9i dung m\u1ed9t.<\/p>\n\n\n\n<p><strong>2, Ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng<\/strong><\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 quy tr\u00ecnh chu\u1ea9n cho vi\u1ec7c ph\u00e1t tri\u1ec3n m\u1ed9t \u00fd t\u01b0\u1edfng:<\/p>\n\n\n\n<p><strong>2a. Gi\u1edbi thi\u1ec7u ch\u1ee7 \u0111\u1ec1.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/hold-your-planning-session-4.png\"><img loading=\"lazy\" decoding=\"async\" width=\"206\" height=\"131\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/hold-your-planning-session-4.png\" alt=\"\" class=\"wp-image-4251\"\/><\/a><\/figure><\/div>\n\n\n\n<p><strong>2b. \u0110\u00e1nh gi\u00e1 li\u1ec7u n\u00f3 s\u1ebd cung c\u1ea5p gi\u00e1 tr\u1ecb \u0111\u1ebfn \u0111\u00e2u cho ng\u01b0\u1eddi \u0111\u1ecdc.<\/strong><\/p>\n\n\n\n<ul><li>Ch\u1ee7 \u0111\u1ec1 n\u00e0y c\u00f3 b\u1ecb l\u00e0m qu\u00e1 l\u00ean kh\u00f4ng?<\/li><li>B\u1ea1n c\u00f3 \u0111i\u1ec1u g\u00ec \u0111\u1ed9c \u0111\u00e1o \u0111\u1ec3 n\u00f3i v\u1ec1 n\u00f3 kh\u00f4ng?<\/li><li>N\u00f3 c\u00f3 h\u1eefu \u00edch kh\u00f4ng?<\/li><li>N\u00f3 c\u00f3 li\u00ean quan kh\u00f4ng?<\/li><li>N\u00f3 c\u00f3 v\u1ea5n \u0111\u1ec1 g\u00ec v\u1edbi kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n kh\u00f4ng?<\/li><\/ul>\n\n\n\n<p><strong>2c. Ngh\u0129 v\u1ec1 ch\u1ee7 \u0111\u1ec1 t\u1eeb quan \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng<\/strong><\/p>\n\n\n\n<ul><li>C\u00f3 m\u1ed9t c\u00e2u chuy\u1ec7n s\u1ebd l\u00e0m n\u1ec1n cho ch\u1ee7 \u0111\u1ec1?<\/li><li>C\u00f3 m\u1ed9t c\u00e2u chuy\u1ec7n l\u00e0m cho n\u00f3 li\u00ean quan h\u01a1n?<\/li><li>H\u01a1n th\u1ebf n\u1eefa, c\u00f3 m\u1ed9t v\u1ea5n \u0111\u1ec1 n\u00e0o m\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc ph\u1ea3i \u0111\u1ed1i m\u1eb7t \u0111\u01b0\u1ee3c n\u1ed9i dung gi\u1ea3i quy\u1ebft kh\u00f4ng?<\/li><\/ul>\n\n\n\n<p><strong>2d. \u0110\u1eb7t l\u1ea1i ch\u1ee7 \u0111\u1ec1 \u0111\u1ec3 bao g\u1ed3m c\u00e2u chuy\u1ec7n ho\u1eb7c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1.<\/strong><\/p>\n\n\n\n<p><strong>2e. B\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n \u00fd t\u01b0\u1edfng n\u00e0y h\u01a1n n\u1eefa kh\u00f4ng?<\/strong><\/p>\n\n\n\n<ul><li>Th\u00eam th\u00f4ng tin h\u1ed7 tr\u1ee3?<\/li><li>Th\u00e0nh ph\u1ea7n \u0111\u1ed3 ho\u1ea1 s\u1ebd gi\u00fap \u00edch?<\/li><li>N\u00f3 c\u00f3 li\u00ean quan \u0111\u1ebfn tin t\u1ee9c hi\u1ec7n t\u1ea1i?<\/li><li>N\u00f3 c\u00f3 li\u00ean quan \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 hot n\u00e0o kh\u00e1c, v\u00e0 n\u00f3 c\u00f3 th\u1ec3 l\u00e0m s\u00e1ng t\u1ecf (<em>shed light<\/em>) ch\u1ee7 \u0111\u1ec1 \u0111\u00f3 h\u01a1n kh\u00f4ng?<\/li><\/ul>\n\n\n\n<p><strong>2f. \u0110\u00e1nh gi\u00e1 l\u1ea1i (re-evaluate) ch\u1ee7 \u0111\u1ec1 sau khi b\u1ea1n t\u1ea1o c\u00e1c thay \u0111\u1ed5i cho \u00fd t\u01b0\u1edfng.<\/strong><\/p>\n\n\n\n<ul><li>M\u1ee5c ti\u00eau b\u00e2y gi\u1edd l\u00e0 g\u00ec?<\/li><li>N\u00f3 c\u00f3 li\u00ean quan, h\u1eefu \u00edch ho\u1eb7c c\u00f3 t\u00ednh gi\u1ea3i tr\u00ed h\u01a1n kh\u00f4ng?<\/li><li>N\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn th\u00eam ch\u00fat n\u00e0o kh\u00f4ng?<\/li><\/ul>\n\n\n\n<p><strong>2g. Ti\u1ebfp t\u1ee5c cho \u0111\u1ebfn khi b\u1ea1n ch\u1eafc ch\u1eafn \u00fd t\u01b0\u1edfng s\u1ebd t\u01b0\u01a1ng t\u00e1c ho\u1eb7c cung c\u1ea5p gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi \u0111\u1ecdc.<\/strong><\/p>\n\n\n\n<p><strong>3, Kh\u00f4ng l\u00e0m qu\u00e1 \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n.<\/strong><\/p>\n\n\n\n<p>N\u00f3 c\u00f3 th\u1ec3 s\u1ebd kh\u00f3 cho ng\u01b0\u1eddi vi\u1ebft ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi kh\u00e1c. V\u00ec v\u1eady, lu\u00f4n t\u1ef1 \u00fd th\u1ee9c l\u00e0, trong khi h\u1ea7u h\u1ebft ng\u01b0\u1eddi vi\u1ebft \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c b\u1ed5 sung y\u1ebfu t\u1ed1 \u0111\u1ea7u v\u00e0o, ph\u00e1t tri\u1ec3n qu\u00e1 m\u1ee9c \u00fd t\u01b0\u1edfng l\u1ea1i c\u00f3 th\u1ec3 d\u1eadp t\u1eaft s\u1ef1 s\u00e1ng t\u1ea1o.<\/p>\n\n\n\n<p>Trong qu\u00e1 tr\u00ecnh n\u00e0y, quy\u1ebft \u0111\u1ecbnh t\u1eadp trung v\u00e0o m\u1ed7i b\u00e0i vi\u1ebft ho\u1eb7c \u0111\u01b0a ra m\u1ed9t ch\u1ee7 \u0111\u1ec1 r\u1ed9ng v\u00e0 r\u00f5 r\u00e0ng, nh\u01b0ng cho ph\u00e9p ng\u01b0\u1eddi vi\u1ebft t\u1ef1 do ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng h\u01a1n n\u1eefa trong giai \u0111o\u1ea1n vi\u1ebft b\u00e0i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 5: Vi\u1ebft c\u00e1c \u00fd t\u01b0\u1edfng ph\u00e1t tri\u1ec3n c\u1ee7a b\u1ea1n trong c\u1ed9t C c\u1ee7a b\u1ea3n K\u1ebf Ho\u1ea1ch Bi\u00ean T\u1eadp.<\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/hold-your-planning-session-5.png\"><img loading=\"lazy\" decoding=\"async\" width=\"154\" height=\"191\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/hold-your-planning-session-5.png\" alt=\"\" class=\"wp-image-4253\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Thay th\u1ebf c\u00e1c ch\u1ee7 \u0111\u1ec1 r\u1ed9ng v\u1edbi c\u00e1c \u00fd t\u01b0\u1edfng b\u1ea1n ph\u00e1t tri\u1ec3n trong su\u1ed1t qu\u00e1 tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch.<\/p>\n\n\n\n<p>\u0110\u1eebng lo l\u1eafng v\u1ec1 vi\u1ec7c ph\u00e1t tri\u1ec3n ti\u00eau \u0111\u1ec1 cho \u0111\u1ebfn khi n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c vi\u1ebft ra. \u00dd t\u01b0\u1edfng n\u1ed9i dung s\u1ebd ti\u1ebfp t\u1ee5c thay \u0111\u1ed5i trong su\u1ed1t giai \u0111o\u1ea1n vi\u1ebft b\u00e0i, v\u00ec v\u1eady ti\u00eau \u0111\u1ec1 c\u00f3 th\u1ec3 th\u00eam v\u00e0o l\u00fac cu\u1ed1i c\u00f9ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 6: Ch\u1ec9 \u0111\u1ecbnh n\u1ed9i dung cho th\u00e0nh vi\u00ean c\u1ee7a nh\u00f3m v\u00e0 thi\u1ebft l\u1eadp deadline cho qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t.<\/span><\/h3>\n\n\n\n<p>H\u00e3y \u0111\u1ea3m b\u1ea3o m\u1ed7i ng\u00e0y xu\u1ea5t b\u1ea3n \u0111\u1ec1u c\u00f3 n\u1ed9i dung l\u00ean k\u1ebf ho\u1ea1ch cho n\u00f3. M\u1ed7i th\u00e0nh vi\u00ean c\u1ee7a \u0111\u1ed9i content c\u1ea7n bi\u1ebft:<\/p>\n\n\n\n<ul><li><em>N\u1ed9i dung m\u00e0 h\u1ecd ph\u1ea3i ch\u1ecbu tr\u00e1ch nhi\u1ec7m.<\/em><\/li><li><em>Ng\u00e0y ph\u1ea3i n\u1ed9p.<\/em><\/li><li><em>Quy tr\u00ecnh c\u00f4ng vi\u1ec7c cho vi\u1ec7c s\u1ea3n xu\u1ea5t ki\u1ec3u n\u1ed9i dung h\u1ecd l\u00e0m. (V\u00ed d\u1ee5, vi\u1ec7c s\u1ea3n xu\u1ea5t video s\u1ebd kh\u00e1c v\u1edbi vi\u1ec7c x\u1eed l\u00fd b\u00e0i blog post.)<\/em><\/li><\/ul>\n\n\n\n<p><strong>M\u1eb9o<\/strong>: Trong h\u1ea7u h\u1ebft tr\u01b0\u1eddng h\u1ee3p, ng\u01b0\u1eddi vi\u1ebft \u0111\u1ec1 xu\u1ea5t (<em>comes up<\/em>) \u00fd t\u01b0\u1edfng s\u1ebd l\u00e0 ng\u01b0\u1eddi ph\u1ea3i vi\u1ebft n\u00f3. Tuy nhi\u00ean, n\u1ebfu \u00fd t\u01b0\u1edfng ph\u00e1t tri\u1ec3n r\u1ed9ng trong phi\u00ean l\u00ean k\u1ebf ho\u1ea1ch &#8211; \u0111\u1eb7c bi\u1ec7t n\u1ebfu \u00fd t\u01b0\u1edfng m\u1edbi l\u00e0 s\u1ef1 c\u1ed9ng t\u00e1c b\u1edfi ng\u01b0\u1eddi vi\u1ebft kh\u00e1c th\u00ec c\u00f3 th\u1ec3 ng\u01b0\u1eddi vi\u1ebft kh\u00e1c s\u1ebd t\u1ea1o ra b\u00e0i d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 7: X\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau doanh nghi\u1ec7p cho m\u1ed7i n\u1ed9i dung.<\/span><\/h3>\n\n\n\n<p>M\u1ed9t khi b\u1ea1n ch\u1eafc ch\u1eafn \u00fd t\u01b0\u1edfng n\u1ed9i dung c\u1ee7a m\u00ecnh s\u1ebd t\u1ea1o ra s\u1ef1 thu h\u00fat v\u1edbi kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng, b\u1ea1n c\u1ea7n l\u00e0m th\u00eam m\u1ed9t s\u1ed1 k\u1ebf ho\u1ea1ch b\u1ed5 sung \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o n\u00f3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Trong c\u1ed9t E, &#8220;M\u1ee5c ti\u00eau&#8221;, h\u00e3y ch\u1eafc ch\u1eafn m\u1ed7i ph\u1ea7n n\u1ed9i dung t\u01b0\u01a1ng h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>V\u1ec1 b\u1ea3n ch\u1ea5t (<em>essentially<\/em>), b\u1ea1n c\u1ea7n tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi, &#8220;Nhi\u1ec7m v\u1ee5 c\u1ee7a n\u1ed9i dung n\u00e0y l\u00e0 g\u00ec?&#8221;<\/p>\n\n\n\n<p>L\u1ef1a ch\u1ecdn c\u1ee7a b\u1ea1n bao g\u1ed3m (nh\u01b0ng kh\u00f4ng h\u1ea1n ch\u1ebf):<\/p>\n\n\n\n<ul><li><em>\u0110i\u1ec1u h\u01b0\u1edbng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn [landing page].<\/em><\/li><li><em>T\u1ea1o ra s\u1ef1 \u01b0u th\u00edch v\u1edbi s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c s\u1eafp ph\u00e1t h\u00e0nh (upcoming).<\/em><\/li><li><em>Tr\u1edf th\u00e0nh ng\u01b0\u1eddi d\u1eabn d\u1eaft ng\u00e0nh.<\/em><\/li><li><em>\u0110\u00e0o t\u1ea1o, ho\u1eb7c l\u00e0m th\u1ebf n\u00e0o.<\/em><\/li><li><em>Gi\u1ea3i tr\u00ed.<\/em><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 8: L\u00ean l\u1ecbch n\u1ed9i dung trong l\u1ecbch marketing c\u1ee7a b\u1ea1n.<\/span><\/h3>\n\n\n\n<p>Sau phi\u00ean l\u1eadp k\u1ebf ho\u1ea1ch, ghi l\u1ea1i k\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n trong l\u1ecbch marketing, v\u00ec v\u1eady b\u1ea1n c\u00f3 th\u1ec3 gi\u00e1m s\u00e1t t\u1ea5t c\u1ea3 n\u1ed9i dung marketing \u0111ang \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t, cho d\u00f9 \u0111\u00f3 l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i, emails, landing pages ho\u1eb7c n\u1ed9i dung.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/hold-your-planning-session-6.png\"><img loading=\"lazy\" decoding=\"async\" width=\"598\" height=\"282\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/hold-your-planning-session-6.png\" alt=\"\" class=\"wp-image-4255\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/hold-your-planning-session-6.png 598w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/hold-your-planning-session-6-300x141.png 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/a><\/figure>\n\n\n\n<p><strong>M\u1eb9o<\/strong>: Bao g\u1ed3m m\u00e3 m\u00e0u trong l\u1ecbch marketing gi\u00fap b\u1ea1n d\u1ec5 tra c\u1ee9u, theo d\u00f5i. B\u1ea1n c\u00f3 th\u1ec3 l\u1eadp m\u00e3 d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 sau:<\/p>\n\n\n\n<ul><li><em>Ki\u1ec3u n\u1ed9i dung<\/em><\/li><li><em>Ng\u01b0\u1eddi vi\u1ebft ho\u1eb7c \u0111\u1ed9i nh\u00f3m ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho n\u1ed9i dung<\/em><\/li><li><em>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng nh\u1eadn th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng<\/em><\/li><li><em>S\u1ea3n ph\u1ea9m\/th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1<\/em><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Cach_su_dung_ban_Ke_Hoach_Bien_Tap\"><\/span><span style=\"color: #008000;\">#7 C\u00e1ch s\u1eed d\u1ee5ng b\u1ea3n K\u1ebf Ho\u1ea1ch Bi\u00ean T\u1eadp<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>B\u1ea3n K\u1ebf Ho\u1ea1ch Bi\u00ean T\u1eadp c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi bi\u00ean t\u1eadp vi\u00ean, ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung v\u00e0 \u0111\u1ed9i ph\u1ee5 tr\u00e1ch m\u1ea3ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n. N\u00f3 c\u00f3 th\u1ec3 l\u00e0 ngu\u1ed3n h\u1eefu \u00edch gi\u00fap c\u1ea3 nh\u00f3m theo \u0111\u00fang ti\u1ebfn \u0111\u1ed9.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/how-to-use-your-editorial-planner-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"575\" height=\"230\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/how-to-use-your-editorial-planner-1.png\" alt=\"\" class=\"wp-image-4259\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/how-to-use-your-editorial-planner-1.png 575w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/how-to-use-your-editorial-planner-1-300x120.png 300w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 1: Sau phi\u00ean h\u1ecdp l\u00ean k\u1ebf ho\u1ea1ch, \u0111\u1ea3m b\u1ea3o t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi trong nh\u00f3m n\u1ed9i dung c\u00f3 th\u1ec3 truy c\u1eadp c\u00e1c c\u1eadp nh\u1eadt c\u1ee7a K\u1ebf Ho\u1ea1ch Bi\u00ean T\u1eadp.<\/span><\/h3>\n\n\n\n<p>Ng\u01b0\u1eddi vi\u1ebft c\u1ea7n th\u00f4ng tin n\u00e0y \u0111\u1ec3 s\u1ea3n xu\u1ea5t c\u00e1c \u00fd t\u01b0\u1edfng b\u1ea1n ph\u00e1t tri\u1ec3n trong b\u1ea3n k\u1ebf ho\u1ea1ch. Ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch \u0111\u1ed3 ho\u1ea1, webmaster, v\u00e0 c\u00e1c th\u00e0nh vi\u00ean kh\u00e1c c\u1ea7n bi\u1ebft n\u1ed9i dung n\u00e0o s\u1eafp t\u1edbi c\u1ea7n th\u1ef1c hi\u1ec7n.<\/p>\n\n\n\n<p>T\u1ea5t c\u1ea3 h\u1ecd c\u1ea7n bi\u1ebft c\u00e1ch k\u1ebft n\u1ed1i c\u00e1c \u00fd t\u01b0\u1edfng v\u1edbi c\u1ea3 ng\u01b0\u1eddi \u0111\u1ecdc v\u00e0 m\u1ee5c ti\u00eau doanh nghi\u1ec7p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 2: Sau khi n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u01b0a l\u00ean, theo d\u00f5i k\u1ebft qu\u1ea3 c\u1ee7a n\u1ed9i dung.<\/span><\/h3>\n\n\n\n<p>B\u1ea3n K\u1ebf Ho\u1ea1ch Bi\u00ean T\u1eadp cung c\u1ea5p kh\u00f4ng gian \u0111\u1ec3 theo d\u00f5i l\u01b0\u1ee3t xem, comment v\u00e0 l\u01b0\u1ee3t chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/how-to-use-your-editorial-planner-2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"389\" height=\"47\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/how-to-use-your-editorial-planner-2.png\" alt=\"\" class=\"wp-image-4260\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/how-to-use-your-editorial-planner-2.png 389w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/how-to-use-your-editorial-planner-2-300x36.png 300w\" sizes=\"(max-width: 389px) 100vw, 389px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n theo d\u00f5i s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u00e1n ra d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 t\u1eeb n\u1ed9i dung ho\u1eb7c s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng thu v\u1ec1.<\/p>\n\n\n\n<p>N\u00f3i ng\u1eafn g\u1ecdn, n\u1ebfu c\u00f3 m\u1ed9t ti\u00eau ch\u00ed \u0111o \u0111\u1ebfm c\u1ee5 th\u1ec3 h\u1eefu d\u1ee5ng cho b\u1ea1n \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng th\u00ec b\u1ea1n h\u00e3y th\u00eam n\u00f3 v\u00e0o B\u1ea3n K\u1ebf Ho\u1ea1ch. Sau \u0111\u00f3 v\u1eabn ch\u0103m ch\u1ec9 theo d\u00f5i n\u00f3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 3: \u0110\u1ecbnh k\u1ef3 \u0111\u00e1nh gi\u00e1 th\u00f4ng tin v\u1edbi \u0111\u1ed9i content marketing c\u1ee7a b\u1ea1n.<\/span><\/h3>\n\n\n\n<p>L\u00e0m \u0111i\u1ec1u \u0111\u00f3 s\u1ebd gi\u00fap b\u1ea1n:<\/p>\n\n\n\n<ul><li>Bi\u1ebft \u0111\u01b0\u1ee3c n\u1ed9i dung n\u00e0o k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc.<\/li><li>N\u1ed9i dung n\u00e0o \u0111\u01b0\u1ee3c lan to\u1ea3, v\u00ec v\u1eady b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o th\u00eam ch\u00fang.<\/li><li>N\u1ed9i dung ho\u1eb7c ch\u1ee7 \u0111\u1ec1 n\u00e0o kh\u00f4ng c\u00f3 \u00edch, v\u00ec v\u1eady b\u1ea1n tr\u00e1nh t\u1ea1o th\u00eam ch\u00fang trong t\u01b0\u01a1ng lai.<\/li><\/ul>\n\n\n\n<p><strong>M\u1eb9o<\/strong>: \u0110\u1ed9i s\u00e1ng t\u1ea1o ch\u1ec9 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u1ea1o n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao n\u1ebfu h\u1ecd bi\u1ebft c\u00f4ng vi\u1ec7c h\u1ecd th\u1ef1c hi\u1ec7n \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u01b0 th\u1ebf n\u00e0o. \u0110\u1ec3 h\u1ecd tham gia v\u00e0o c\u00e1c cu\u1ed9c h\u1ecdp b\u00e0n l\u00ean k\u1ebf ho\u1ea1ch, chi\u1ebfn l\u01b0\u1ee3c. \u0110\u1ec3 h\u1ecd gi\u00fap b\u1ea1n ch\u00e8o l\u00e1i con thuy\u1ec1n n\u1ed9i dung.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"No_day\"><\/span><span style=\"color: #008000;\">N\u00f3 \u0111\u00e2y!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>B\u1ea1n v\u1eeba t\u1ea1o xong m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch hi\u1ec7u qu\u1ea3 cho vi\u1ec7c t\u1ea1o n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao h\u1ea5p d\u1eabn v\u00e0 t\u1ea1o t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc l\u00fd t\u01b0\u1edfng, \u0111\u1ed3ng th\u1eddi c\u0169ng gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Qu\u00e1 tr\u00ecnh x\u1eed l\u00fd b\u00ean d\u01b0\u1edbi n\u00e0y l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1eb3ng c\u1ea5p cao th\u01b0\u1eddng ch\u1ec9 th\u1ea5y \u1edf c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn. \u0110i\u1ec1u \u0111\u00f3 ngh\u0129a l\u00e0 b\u1ea1n \u0111\u00e3 c\u00f3 nh\u1eefng g\u00ec c\u1ea7n \u0111\u1ec3 t\u1ea1o ra chi\u1ebfn l\u01b0\u1ee3c content marketing \u1ea5n t\u01b0\u1ee3ng &#8211; kh\u00f4ng th\u00e0nh v\u1ea5n \u0111\u1ec1 l\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u1edbn c\u1ee1 n\u00e0o ho\u1eb7c ngu\u1ed3n l\u1ef1c c\u1ee7a b\u1ea1n ra sao.<\/p>\n\n\n\n<p>T\u1ea5t nhi\u00ean, th\u1eed th\u00e1ch ti\u1ebfp theo l\u00e0 s\u1ea3n xu\u1ea5t n\u1ed9i dung. V\u00e0 \u0111\u00f3 ch\u00ednh x\u00e1c l\u00e0 \u0111i\u1ec1u ch\u00fang ta s\u1ebd b\u00e0n trong ch\u01b0\u01a1ng k\u1ebf.<\/p>\n\n\n\n<p>Click v\u00e0o ch\u01b0\u01a1ng 4 ngay, v\u00e0 b\u1ea1n s\u1ebd h\u1ecdc \u0111\u01b0\u1ee3c 6 b\u01b0\u1edbc c\u1ee7a qu\u00e1 tr\u00ecnh s\u00e1ng t\u1ea1o. C\u00e1c b\u01b0\u1edbc n\u00e0y cho b\u1ea1n khung nh\u1ea5t qu\u00e1n (<em>framework for consistently<\/em>) \u0111\u1ec3 t\u1ea1o n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n tr\u1edf th\u00e0nh ng\u01b0\u1eddi d\u1eabn d\u1eaft trong ng\u00e0nh v\u00e0 x\u00e2y d\u1ef1ng doanh nghi\u1ec7p. Nghe th\u1eadt hay ph\u1ea3i kh\u00f4ng?<\/p>\n\n\n\n<p>\u0110i ti\u1ebfp th\u00f4i n\u00e0o&#8230;<\/p>\n\n\n\n<p>(<em>D\u1ecbch t\u1eeb b\u00e0i vi\u1ebft How to plan your content for maximum productivity \u2013 Chapter 3, The Avanced Content Marketing Guide, Written by Neil Patel &amp; Kathryn Aragon. Ng\u01b0\u1eddi d\u1ecbch Nguy\u1ec5n \u0110\u1ee9c Anh<\/em>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, b\u1ea1n \u0111\u00e3 c\u00f3 b\u1ea3n k\u1ebf ho\u1ea1ch l\u00e0m vi\u1ec7c cho content marketing v\u00e0 danh s\u00e1ch c\u00e1c \u00fd t\u01b0\u1edfng. Gi\u1edd \u0111\u00e2y l\u00e0 l\u00fac b\u1eaft \u0111\u1ea7u l\u00ean k\u1ebf ho\u1ea1ch cho n\u1ed9i dung. (\u0110\u00e2y l\u00e0 ph\u1ea7n r\u1ea5t th\u00fa v\u1ecb). Trong ch\u01b0\u01a1ng n\u00e0y, b\u1ea1n s\u1ebd ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng b\u1ea3n K\u1ebf Ho\u1ea1ch N\u1ed9i Dung b\u1ea1n &hellip;<\/p>\n","protected":false},"author":1,"featured_media":5951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00e1ch l\u00ean k\u1ebf ho\u1ea1ch n\u1ed9i dung cho hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a (ch\u01b0\u01a1ng 3) &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/cach-len-ke-hoach-noi-dung-cho-hieu-qua-toi-da-chuong-3\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00e1ch l\u00ean k\u1ebf ho\u1ea1ch n\u1ed9i dung cho hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a (ch\u01b0\u01a1ng 3) &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"\u0110\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, b\u1ea1n \u0111\u00e3 c\u00f3 b\u1ea3n k\u1ebf ho\u1ea1ch l\u00e0m vi\u1ec7c cho content marketing v\u00e0 danh s\u00e1ch c\u00e1c \u00fd t\u01b0\u1edfng. Gi\u1edd \u0111\u00e2y l\u00e0 l\u00fac b\u1eaft \u0111\u1ea7u l\u00ean k\u1ebf ho\u1ea1ch cho n\u1ed9i dung. (\u0110\u00e2y l\u00e0 ph\u1ea7n r\u1ea5t th\u00fa v\u1ecb). Trong ch\u01b0\u01a1ng n\u00e0y, b\u1ea1n s\u1ebd ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng b\u1ea3n K\u1ebf Ho\u1ea1ch N\u1ed9i Dung b\u1ea1n &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kiencang.net\/cach-len-ke-hoach-noi-dung-cho-hieu-qua-toi-da-chuong-3\/\" \/>\n<meta property=\"og:site_name\" content=\"Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/anhducnguyen87\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-21T08:19:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-20T03:07:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/day-dien-treo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"363\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"33 ph\u00fat\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"C\u00e1ch l\u00ean k\u1ebf ho\u1ea1ch n\u1ed9i dung cho hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a (ch\u01b0\u01a1ng 3) &#8226; Ki\u1ebfn c\u00e0ng","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kiencang.net\/cach-len-ke-hoach-noi-dung-cho-hieu-qua-toi-da-chuong-3\/","og_locale":"vi_VN","og_type":"article","og_title":"C\u00e1ch l\u00ean k\u1ebf ho\u1ea1ch n\u1ed9i dung cho hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a (ch\u01b0\u01a1ng 3) &#8226; Ki\u1ebfn c\u00e0ng","og_description":"\u0110\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, b\u1ea1n \u0111\u00e3 c\u00f3 b\u1ea3n k\u1ebf ho\u1ea1ch l\u00e0m vi\u1ec7c cho content marketing v\u00e0 danh s\u00e1ch c\u00e1c \u00fd t\u01b0\u1edfng. 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