{"id":4212,"date":"2017-04-12T15:41:48","date_gmt":"2017-04-12T15:41:48","guid":{"rendered":"https:\/\/kiencang.net\/?p=4212"},"modified":"2022-01-21T15:33:08","modified_gmt":"2022-01-21T08:33:08","slug":"y-tuong-vi-tri-dat-anh-huong-den-kha-nang-chuyen-doi-trong-quang-cao-mang-hien-thi","status":"publish","type":"post","link":"https:\/\/kiencang.net\/y-tuong-vi-tri-dat-anh-huong-den-kha-nang-chuyen-doi-trong-quang-cao-mang-hien-thi\/","title":{"rendered":"\u00dd t\u01b0\u1edfng v\u1ecb tr\u00ed \u0111\u1eb7t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i trong qu\u1ea3ng c\u00e1o m\u1ea1ng hi\u1ec3n th\u1ecb"},"content":{"rendered":"\n<p>Ch\u1eafc ch\u1eafn l\u00e0 nh\u01b0 v\u1eady, c\u00e1c v\u1ecb tr\u00ed kh\u00e1c nhau s\u1ebd cho c\u00e1c k\u1ebft qu\u1ea3 kh\u00e1c nhau nh\u01b0ng \u0111i\u1ec1u ch\u00fang ta mu\u1ed1n kh\u1eb3ng \u0111\u1ecbnh h\u01a1n l\u00e0, li\u1ec7u c\u00f3 ph\u1ea3i m\u1ed9t s\u1ed1 v\u1ecb tr\u00ed n\u00e0o \u0111\u00f3 s\u1ebd cho hi\u1ec7u qu\u1ea3 cao h\u01a1n kh\u00f4ng.<\/p>\n\n\n\n<p>T\u00f4i th\u1ef1c t\u1ebf \u0111\u00e3 gi\u1ea3 \u0111\u1ecbnh nh\u01b0 sau v\u1ec1 c\u00e1c trang web s\u1ebd gi\u00fap \u0111\u01a1n h\u00e0ng gia t\u0103ng:<\/p>\n\n\n\n<ul><li>C\u00e1c website ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t, \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean th\u1ee9 h\u1ea1ng<\/li><li>Ch\u1ee7 \u0111\u1ec1 chung c\u1ee7a trang web li\u00ean quan th\u1ebf n\u00e0o \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, t\u00f4i cho r\u1eb1ng, v\u00ed d\u1ee5, qu\u1ea3ng c\u00e1o gi\u1ea7y ch\u1ea1y b\u00ean c\u1ea1nh b\u00e0i vi\u1ebft th\u1ec3 thao s\u1ebd t\u1ed1t h\u01a1n l\u00e0 b\u00ean c\u1ea1nh b\u00e0i vi\u1ebft v\u1ec1 m\u1ed9t b\u1ed9 phim bom t\u1ea5n s\u1eafp ra m\u1eaft<\/li><li>T\u00f4i c\u0169ng cho r\u1eb1ng ch\u1ee7 \u0111\u1ec1 th\u00ec quan tr\u1ecdng h\u01a1n th\u1ee9 h\u1ea1ng. Ch\u1eb3ng h\u1ea1n m\u1ed9t trang web chuy\u00ean s\u00e2u c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 th\u1ee9 h\u1ea1ng t\u1ed1t nh\u01b0 trang tin Vnexpress nh\u01b0ng c\u00f3 th\u1ec3 v\u1eabn cho chuy\u1ec3n \u0111\u1ed5i t\u1ed1t h\u01a1n nh\u1edd vi\u1ec7c n\u1ed9i dung c\u1ee7a n\u00f3 r\u1ea5t th\u00edch h\u1ee3p v\u1edbi n\u1ed9i dung qu\u1ea3ng c\u00e1o.<\/li><\/ul>\n\n\n\n<p>V\u00ec v\u1eady t\u00f4i \u0111\u00e3 thi\u1ebft l\u1eadp c\u00e1ch t\u00ednh gi\u00e1 th\u1ea7u nh\u01b0 sau:<\/p>\n\n\n\n<p><strong>Gi\u00e1 = (V\u1ecb tr\u00ed web * 3 + \u0110i\u1ec3m n\u1ed9i dung t\u01b0\u01a1ng h\u1ee3p * 7)\/10<\/strong><\/p>\n\n\n\n<p>V\u1ecb tr\u00ed web bao g\u1ed3m v\u1ecb tr\u00ed t\u1ea1i Vi\u1ec7t Nam v\u00e0 Qu\u1ed1c t\u1ebf. Th\u1ee9 h\u1ea1ng Vi\u1ec7t Nam \u0111\u01b0\u1ee3c cho t\u1ed1i \u0111a 2 \u0111i\u1ec3m, Qu\u1ed1c t\u1ebf l\u00e0 1 \u0111i\u1ec3m. Ch\u1eb3ng h\u1ea1n t\u00f4i cho l\u00e0 n\u1ebfu m\u1ed9t trang web c\u00f3 th\u1ee9 h\u1ea1ng trong ph\u1ea1m vi t\u1eeb 1 \u0111\u1ebfn 100 th\u00ec c\u00f3 \u0111i\u1ec3m l\u00e0 2, c\u00f2n ngo\u00e0i 1000 l\u00e0 0. Th\u1ef1c t\u1ebf n\u1ebfu qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n tr\u00ean trang c\u00e0ng n\u1ed5i ti\u1ebfng bao nhi\u00eau, kh\u1ea3 n\u0103ng n\u00f3 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao h\u01a1n t\u01b0\u01a1ng \u1ee9ng.<\/p>\n\n\n\n<p>\u0110i\u1ec3m n\u1ed9i dung t\u01b0\u01a1ng h\u1ee3p l\u00e0 \u0111i\u1ec3m chung c\u1ee7a c\u1ea3 trang web, th\u00ed d\u1ee5 m\u1ed9t trang chuy\u00ean v\u1ec1 th\u1ec3 thao c\u00f3 \u0111i\u1ec3m n\u1ed9i dung v\u1ec1 th\u1ec3 thao l\u00e0 10, trong khi \u0111\u00f3 m\u1ed9t trang tin t\u1ed5ng h\u1ee3p nh\u01b0 24H c\u00f3 th\u1ec3 ch\u1ec9 c\u00f3 \u0111i\u1ec3m n\u1ed9i dung v\u1ec1 th\u1ec3 thao kho\u1ea3ng 3 \u0111\u1ebfn 4. \u00dd \u1edf \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1c b\u00e0i vi\u1ebft v\u1ec1 th\u1ec3 thao tr\u00ean 24H c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng k\u00e9m h\u01a1n, m\u00e0 l\u00e0 ng\u01b0\u1eddi xem ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 th\u1ea5y qu\u1ea3ng c\u00e1o tr\u00ean nh\u1eefng b\u00e0i vi\u1ebft c\u00f3 \u0111\u1ed9 li\u00ean quan th\u1ea5p.<\/p>\n\n\n\n<p>Tuy nhi\u00ean c\u00e1c gi\u1ea3 \u0111\u1ecbnh tr\u00ean c\u00f2n g\u1eb7p h\u00e0ng lo\u1ea1t v\u1ea5n \u0111\u1ec1, v\u00e0 \u0111\u00f4i khi t\u01b0\u01a1ng \u0111\u1ed1i t\u00f9y ti\u1ec7n. L\u00fd do n\u1eb1m \u1edf ch\u1ed7 t\u00f4i kh\u00f4ng c\u00f3 nghi\u00ean c\u1ee9u n\u00e0o h\u1ed7 tr\u1ee3 cho ph\u1ecfng \u0111o\u00e1n c\u1ee7a m\u00ecnh, m\u00e0 ph\u1ea7n l\u1edbn l\u00e0 suy ra t\u1eeb kinh nghi\u1ec7m c\u0169ng nh\u01b0 c\u00e1c l\u00fd thuy\u1ebft chung kh\u00e1c.<\/p>\n\n\n\n<p>T\u00f4i v\u1eabn \u0111ang th\u1eed nghi\u1ec7m, v\u00e0 n\u1ebfu th\u00e0nh c\u00f4ng s\u1ebd vi\u1ebft m\u1ed9t b\u00e0i th\u00f4ng b\u00e1o k\u1ebft qu\u1ea3 cho c\u00e1c b\u1ea1n sau.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d70316d3a\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d70316d3a\"  type=\"checkbox\" id=\"item-6577d70316d3a\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/y-tuong-vi-tri-dat-anh-huong-den-kha-nang-chuyen-doi-trong-quang-cao-mang-hien-thi\/#Ngay_thu_2_%E2%80%93_thay_doi_cong_thuc\" title=\"Ng\u00e0y th\u1ee9 2 &#8211; thay \u0111\u1ed5i c\u00f4ng th\u1ee9c\">Ng\u00e0y th\u1ee9 2 &#8211; thay \u0111\u1ed5i c\u00f4ng th\u1ee9c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/y-tuong-vi-tri-dat-anh-huong-den-kha-nang-chuyen-doi-trong-quang-cao-mang-hien-thi\/#Ngay_thu_3_%E2%80%93_Tim_web_chang_de_ti_nao\" title=\"Ng\u00e0y th\u1ee9 3 &#8211; T\u00ecm web ch\u1eb3ng d\u1ec5 t\u00ed n\u00e0o\">Ng\u00e0y th\u1ee9 3 &#8211; T\u00ecm web ch\u1eb3ng d\u1ec5 t\u00ed n\u00e0o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/y-tuong-vi-tri-dat-anh-huong-den-kha-nang-chuyen-doi-trong-quang-cao-mang-hien-thi\/#Ngay_thu_4_%E2%80%93_lai_bat_dau_voi_viec_phan_loai\" title=\"Ng\u00e0y th\u1ee9 4 &#8211; l\u1ea1i b\u1eaft \u0111\u1ea7u v\u1edbi vi\u1ec7c ph\u00e2n lo\u1ea1i\">Ng\u00e0y th\u1ee9 4 &#8211; l\u1ea1i b\u1eaft \u0111\u1ea7u v\u1edbi vi\u1ec7c ph\u00e2n lo\u1ea1i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/y-tuong-vi-tri-dat-anh-huong-den-kha-nang-chuyen-doi-trong-quang-cao-mang-hien-thi\/#Ngay_thu_5_%E2%80%93_hoan_thanh_va_cho\" title=\"Ng\u00e0y th\u1ee9 5 &#8211; ho\u00e0n th\u00e0nh v\u00e0 ch\u1edd\">Ng\u00e0y th\u1ee9 5 &#8211; ho\u00e0n th\u00e0nh v\u00e0 ch\u1edd<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ngay_thu_2_%E2%80%93_thay_doi_cong_thuc\"><\/span>Ng\u00e0y th\u1ee9 2 &#8211; thay \u0111\u1ed5i c\u00f4ng th\u1ee9c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ng\u00e0y th\u1ee9 2 c\u1ee7a th\u1eed nghi\u1ec7m, t\u00f4i kh\u00f4ng \u0111\u01b0a th\u00eam th\u1ee9 h\u1ea1ng qu\u1ed1c t\u1ebf v\u00e0o n\u1eefa. Gi\u1edd \u0111\u00e2y c\u00f4ng th\u1ee9c s\u1ebd \u0111\u01a1n gi\u1ea3n h\u01a1n. Ch\u1ec9 bao g\u1ed3m 2 th\u00f4ng tin \u0111\u00f3 l\u00e0:<\/p>\n\n\n\n<ul><li>N\u1ed9i dung t\u01b0\u01a1ng h\u1ee3p \u0111\u1ebfn \u0111\u00e2u v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/li><li>Th\u1ee9 h\u1ea1ng c\u1ee7a website t\u1ea1i Vi\u1ec7t Nam<\/li><\/ul>\n\n\n\n<p>T\u00f4i \u0111\u00e1nh \u0111i\u1ec3m s\u1ed1 th\u1ee9 h\u1ea1ng t\u1eeb 0 \u0111\u1ebfn 10. V\u1edbi top 100 l\u00e0 10 \u0111i\u1ec3m, top 200 l\u00e0 9 \u0111i\u1ec3m, top 400 l\u00e0 8 \u0111i\u1ec3m, top 600 l\u00e0 7 \u0111i\u1ec3m, sau \u0111\u00f3 c\u1ee9 th\u1ebf gi\u1ea3m d\u1ea7n.<\/p>\n\n\n\n<p>N\u1ed9i dung v\u1eabn \u0111\u01b0\u1ee3c t\u00f4i \u0111\u00e1nh gi\u00e1 cao h\u01a1n, v\u00e0 t\u00f4i thay \u0111\u1ed5i c\u00f4ng th\u1ee9c theo chi\u1ec1u h\u01b0\u1edbng \u0111\u00e1nh tr\u1ecdng s\u1ed1 cao h\u01a1n n\u1eefa cho n\u1ed9i dung so v\u1edbi tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n\n\n\n<p>C\u00f4ng th\u1ee9c m\u1edbi c\u1ee7a t\u00f4i l\u00e0:<\/p>\n\n\n\n<p><strong>\u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u1ecdc = (\u0110i\u1ec3m t\u01b0\u01a1ng th\u00edch n\u1ed9i dung * 3 + \u0110i\u1ec3m th\u1ee9 h\u1ea1ng website) \/ 4<\/strong><\/p>\n\n\n\n<p>T\u1ee9c l\u00e0 gi\u1edd \u0111\u00e2y, n\u1ed9i dung t\u01b0\u01a1ng th\u00edch \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao g\u1ea5p 3 l\u1ea7n so v\u1edbi \u0111i\u1ec3m th\u1ee9 h\u1ea1ng.<\/p>\n\n\n\n<p>Qu\u00ean m\u1ea5t cho nh\u1eefng ai mu\u1ed1n bi\u1ebft, t\u00f4i dung Alexa rank \u0111\u1ec3 ki\u1ec3m tra th\u1ee9 h\u1ea1ng c\u1ee7a m\u1ed9t trang web. Th\u1ebf n\u00e0o c\u0169ng c\u00f3 b\u1ea1n bo\u1ea3 c\u00e1i n\u00e0y kh\u00f4ng ch\u00ednh x\u00e1c 100%. T\u00f4i c\u0169ng bi\u1ebft th\u1ebf, nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m g\u00ec h\u01a1n \u0111\u01b0\u1ee3c? R\u00fat cu\u1ed9c th\u00ec c\u0169ng kh\u00f4ng th\u1ec3 c\u00f3 c\u00f4ng c\u1ee5 n\u00e0o ho\u00e0n h\u1ea3o c\u1ea3, v\u00e0 quan tr\u1ecdng h\u01a1n, \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i \u0111\u00f3 l\u00e0 c\u00f4ng c\u1ee5 t\u1ed1t nh\u1ea5t m\u00e0 t\u00f4i bi\u1ebft, ngo\u00e0i ra b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00eam\u00a0SimilarWeb.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ngay_thu_3_%E2%80%93_Tim_web_chang_de_ti_nao\"><\/span>Ng\u00e0y th\u1ee9 3 &#8211; T\u00ecm web ch\u1eb3ng d\u1ec5 t\u00ed n\u00e0o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110\u00fang th\u1ebf \u0111\u1ea5y \u1ea1, kh\u00f4ng d\u1ec5 \u0111\u1ec3 t\u00ecm c\u00e1c trang web \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau t\u1ed1t.<\/p>\n\n\n\n<p>T\u00f4i hi\u1ec7n d\u1ef1a v\u00e0o 3 c\u00e1ch:<\/p>\n\n\n\n<ul><li>D\u1ef1a tr\u00ean l\u1ecbch s\u1eed c\u00e1c trang web \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a Adwords, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng th\u00e1ng \u0111em l\u1ea1i doanh thu t\u1ed1t.<\/li><li>D\u1ef1a tr\u00ean danh m\u1ee5c c\u00e1c trang web c\u00f3 th\u1ee9 h\u1ea1ng t\u1ed1t nh\u1ea5t Vi\u1ec7t Nam. C\u00e1i n\u00e0y c\u00f3 h\u1ea1n ch\u1ebf l\u00e0 c\u00e1c danh m\u1ee5c hi\u1ec7n nay kh\u00f4ng c\u00f2n cung \u1ee9ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u1ea7y \u0111\u1ee7 nh\u01b0 ng\u00e0y x\u01b0a. Gi\u1edd b\u1ea1n ch\u1ec9 \u0111\u01b0\u1ee3c cung c\u1ea5p danh s\u00e1ch 50 trang \u0111\u1ea7u ti\u00ean, mu\u1ed1n h\u01a1n s\u1ebd ph\u1ea3i tr\u1ea3 ti\u1ec1n. \u0110i\u1ec3n h\u00ecnh l\u00e0 Alexa v\u00e0 SimilarWeb, b\u1ea1n tra c\u1ee9u th\u1ee9 h\u1ea1ng m\u1ed9t trang web n\u00e0o \u0111\u00f3 th\u00ec tho\u1ea3i m\u00e1i. Nh\u01b0ng mu\u1ed1n ti\u1ebfp c\u1eadn danh m\u1ee5c \u0111\u1ea7y \u0111\u1ee7 theo qu\u1ed1c gia ho\u1eb7c nh\u00f3m th\u00ec c\u1ea7n tr\u1ea3 ph\u00ed.<\/li><li>T\u1ef1 t\u00ecm ki\u1ebfm theo ch\u1ee7 \u0111\u1ec1 tr\u00ean Google. C\u00e1ch n\u00e0y kh\u00e1 th\u1ee7 c\u00f4ng, b\u1ea1n s\u1ebd tra c\u1ee9u d\u1ef1a tr\u00ean nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng, h\u1ecd hay t\u00ecm c\u00e1i g\u00ec, r\u1ed3i b\u1ea1n l\u1ecdc ra c\u00e1c trang web c\u00f3 th\u1ee9 h\u1ea1ng ho\u1eb7c v\u00e0 n\u1ed9i dung t\u1ed1t. C\u00e1c n\u00e0y r\u1ea5t m\u1ea5t th\u1eddi gian.<\/li><\/ul>\n\n\n\n<p>H\u00f4m nay m\u00ecnh v\u1eeba \u0111\u0103ng k\u00fd g\u00f3i d\u00f9ng th\u1eed 7 ng\u00e0y c\u1ee7a Alexa, c\u1ed1t \u0111\u1ec3 xem th\u1ee9 h\u1ea1ng \u0111\u1ea7y \u0111\u1ee7 500 trang h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam. Nh\u01b0 v\u1eady v\u1ea5n \u0111\u1ec1 v\u1ec1 c\u00e1c trang c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp l\u1edbn nh\u1ea5t \u0111\u00e3 gi\u1ea3i quy\u1ebft t\u1ea1m xong, ng\u00e0y mai s\u1ebd ph\u1ea3i ph\u00e2n lo\u1ea1i n\u1ed9i dung v\u00e0 x\u1ebfp nh\u00f3m c\u1ee7a ch\u00fang, c\u00e1i n\u00e0y c\u1ea7n l\u00e0m kh\u00e9o, l\u00e0m kh\u00f4ng t\u1ed1t, m\u1ea5t c\u00f4ng kh\u00f4ng c\u00f3 t\u00e1c d\u1ee5ng g\u00ec m\u1ea5y.<\/p>\n\n\n\n<p>\u0110i\u1ec1u c\u00f2n l\u1ea1i v\u1eabn ch\u01b0a l\u00e0m \u0111\u01b0\u1ee3c l\u00e0 t\u00ecm c\u00e1c trang web t\u1ed1t nh\u1ea5t thu\u1ed9c l\u0129nh v\u1ef1c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau quan t\u00e2m. M\u1ed9t c\u00e1ch d\u1ec5 nh\u01b0ng kh\u00f4ng hi\u1ec7u qu\u1ea3 m\u1ea5y l\u00e0 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u00ecm c\u00e1c trang web t\u01b0\u01a1ng t\u1ef1, gi\u1ed1ng nh\u01b0 b\u00ean d\u01b0\u1edbi:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/tim-cac-trang-tuong-tu.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1530\" height=\"575\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/tim-cac-trang-tuong-tu.png\" alt=\"\" class=\"wp-image-4219\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/tim-cac-trang-tuong-tu.png 1530w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/tim-cac-trang-tuong-tu-300x113.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/tim-cac-trang-tuong-tu-768x289.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/tim-cac-trang-tuong-tu-1024x385.png 1024w\" sizes=\"(max-width: 1530px) 100vw, 1530px\" \/><\/a><\/figure>\n\n\n\n<p>Kh\u00f4ng hi\u1ec7u qu\u1ea3 v\u00ec n\u00f3 t\u00ecm \u0111\u01b0\u1ee3c kh\u00f4ng nhi\u1ec1u trang, v\u00e0 th\u01b0\u1eddng m\u1ea5y k\u1ebft qu\u1ea3 \u0111\u1ea7u ti\u00ean c\u00f2n kh\u1edbp, ch\u1ee9 c\u00e0ng xa th\u00ec c\u00e0ng \u00edt gi\u1ed1ng.<\/p>\n\n\n\n<p>\u00dd t\u01b0\u1edfng hi\u1ec7n t\u1ea1i l\u00e0 x\u00e2y d\u1ef1ng b\u1ed9 t\u1eeb kho\u00e1 kho\u1ea3ng 1000 t\u1eeb, \u0111\u00e2y ch\u00ednh l\u00e0 c\u00e1c t\u1eeb kho\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang ta th\u01b0\u1eddng t\u00ecm ki\u1ebfm. Ch\u00fang ta d\u00f9ng b\u1ed9 t\u1eeb kho\u00e1 n\u00e0y k\u1ebft h\u1ee3p v\u1edbi c\u00e1c website \u0111\u00e3 bi\u1ebft (c\u00e1c website n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c thu th\u1eadp d\u1ec5, b\u1edfi v\u00ec \u0111\u00e2y ch\u1ec9 l\u00e0 d\u1eef li\u1ec7u th\u00f4), r\u1ed3i t\u1eeb \u0111\u00f3 \u0111\u00e1nh gi\u00e1 th\u1ee9 h\u1ea1ng c\u00e1c t\u1eeb kho\u00e1 c\u1ee7a website \u0111\u00f3 \u0111\u1ec3 bi\u1ebft n\u00f3 c\u00f3 gi\u00e1 t\u1ecb \u0111\u1ebfn \u0111\u00e2u v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. D\u0129 nhi\u00ean \u0111i\u1ec1u n\u00e0y c\u1ea7n 3 \u0111i\u1ec1u ki\u1ec7n:<\/p>\n\n\n\n<ul><li>C\u00f3 b\u1ed9 t\u1eeb kho\u00e1 t\u1ed1t<\/li><li>C\u00f3 d\u1eef li\u1ec7u th\u00f4 \u0111\u1ee7 t\u1ed1t<\/li><li>Ph\u1ea7n m\u1ec1m ki\u1ec3m tra th\u1ee9 h\u1ea1ng t\u1ed1t<\/li><\/ul>\n\n\n\n<p>N\u00f3i th\u00ec n\u00f3i v\u1eady ch\u1ee9 n\u1ebfu c\u00f4ng c\u1ee5 ki\u1ec3m tra th\u1ee9 h\u1ea1ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n x\u1ebfp h\u1ea1ng t\u1eeb kho\u00e1 m\u00e0 kh\u00f4ng \u0111\u01b0a ra b\u1ea3ng t\u1ed5ng k\u1ebft chung, c\u1ee5 th\u1ec3 l\u00e0 \u0111\u00e1nh gi\u00e1 chung c\u1ee7a web v\u1edbi t\u1ea5t c\u1ea3 t\u1eeb kho\u00e1 \u0111\u00f3 th\u00ec v\u1ea5n \u0111\u1ec1 c\u0169ng r\u1ea5t m\u1ec7t nh\u1ecdc \u0111\u1ec3 \u0111\u01b0a ra k\u1ebft qu\u1ea3.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ngay_thu_4_%E2%80%93_lai_bat_dau_voi_viec_phan_loai\"><\/span>Ng\u00e0y th\u1ee9 4 &#8211; l\u1ea1i b\u1eaft \u0111\u1ea7u v\u1edbi vi\u1ec7c ph\u00e2n lo\u1ea1i<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u00f4ng vi\u1ec7c n\u00e0y kh\u00e1 nh\u00e0m ch\u00e1n, b\u1ea1n l\u00e0m \u0111i l\u00e0m l\u1ea1i thao t\u00e1c ki\u1ec3m tra website, \u1edf \u0111\u00e2y, l\u00fac m\u1edbi \u0111\u1ea7u t\u00f4i ch\u1ec9 c\u1ea7n check xem website n\u00e0o \u0111\u00f3 c\u00f3 cho ph\u00e9p qu\u1ea3ng c\u00e1o adwords hay kh\u00f4ng?<\/p>\n\n\n\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u website kh\u00f4ng c\u00f3, nhi\u1ec1u l\u00fd do l\u1eafm:<\/p>\n\n\n\n<ul><li>Website c\u00f4ng ty, ch\u1eb3ng h\u1ea1n trang c\u1ee7a Microsoft, Apple ho\u1eb7c Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng c\u00e0i adwords l\u00e0m g\u00ec \u0111\u00e2u.<\/li><li>N\u1ed9i dung kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111i\u1ec1u kho\u1ea3n c\u1ee7a Adwords, v\u00ed d\u1ee5 n\u1ed9i dung ng\u01b0\u1eddi l\u1edbn, vi ph\u1ea1m b\u1ea3n quy\u1ec1n.<\/li><li>Ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 h\u1ecd kh\u00f4ng th\u00edch \u0111\u1eb7t qu\u1ea3ng c\u00e1o Adwords m\u00e0 \u0111\u1eb7t qu\u1ea3ng c\u00e1o c\u1ee7a nh\u00e0 cung c\u1ea5p kh\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 mgid, adnow c\u1ee7a n\u01b0\u1edbc ngo\u00e0i ho\u1eb7c&nbsp;admicro c\u1ee7a Vi\u1ec7t Nam.<\/li><\/ul>\n\n\n\n<p>Ch\u1ee7 y\u1ebfu t\u00f4i lo\u1ea1i 2 ki\u1ec3u \u0111\u1ea7u, c\u00f2n ki\u1ec3u th\u1ee9 ba t\u00f4i v\u1eabn cho v\u00e0o danh s\u00e1ch, v\u00ec bi\u1ebft \u0111\u00e2u, m\u1ed9t ng\u00e0y \u0111\u1eb9p tr\u1eddi h\u1ecd l\u1ea1i chuy\u1ec3n sang d\u00f9ng adwords.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ngay_thu_5_%E2%80%93_hoan_thanh_va_cho\"><\/span>Ng\u00e0y th\u1ee9 5 &#8211; ho\u00e0n th\u00e0nh v\u00e0 ch\u1edd<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng t\u00f4i c\u0169ng ph\u00e2n lo\u1ea1i xong, ho\u00e1 ra kh\u00f4ng nhi\u1ec1u nh\u01b0 t\u00f4i t\u01b0\u1edfng, r\u00fat g\u1ecdn l\u1ea1i ch\u1ec9 c\u00f2n c\u1ee1 x\u1ea5p x\u1ec9 m\u1ed9t n\u1eeda, m\u1edbi \u0111\u1ea7u t\u00f4i \u0111o\u00e1n ph\u1ea3i \u0111\u01b0\u1ee3c 70% c\u01a1.<\/p>\n\n\n\n<p>R\u1ed3i t\u00f4i up l\u00ean Adwords v\u00e0 ch\u1edd xem k\u1ebft qu\u1ea3 th\u00f4i. H\u1eb9n g\u1eb7p l\u1ea1i c\u00e1c b\u1ea1n sau.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ch\u1eafc ch\u1eafn l\u00e0 nh\u01b0 v\u1eady, c\u00e1c v\u1ecb tr\u00ed kh\u00e1c nhau s\u1ebd cho c\u00e1c k\u1ebft qu\u1ea3 kh\u00e1c nhau nh\u01b0ng \u0111i\u1ec1u ch\u00fang ta mu\u1ed1n kh\u1eb3ng \u0111\u1ecbnh h\u01a1n l\u00e0, li\u1ec7u c\u00f3 ph\u1ea3i m\u1ed9t s\u1ed1 v\u1ecb tr\u00ed n\u00e0o \u0111\u00f3 s\u1ebd cho hi\u1ec7u qu\u1ea3 cao h\u01a1n kh\u00f4ng. 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