{"id":4073,"date":"2017-04-02T05:20:43","date_gmt":"2017-04-02T05:20:43","guid":{"rendered":"https:\/\/kiencang.net\/?p=4073"},"modified":"2022-01-20T10:07:00","modified_gmt":"2022-01-20T03:07:00","slug":"xay-dung-nen-tang-vung-chac-cho-content-marketing-chuong-1","status":"publish","type":"post","link":"https:\/\/kiencang.net\/xay-dung-nen-tang-vung-chac-cho-content-marketing-chuong-1\/","title":{"rendered":"X\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho content marketing (ch\u01b0\u01a1ng 1)"},"content":{"rendered":"\n<p>Ch\u00e0o m\u1eebng b\u1ea1n \u0111\u1ebfn v\u1edbi ch\u01b0\u01a1ng \u0111\u1ea7u ti\u00ean c\u1ee7a t\u00f4i trong <strong>H\u01b0\u1edbng D\u1eabn N\u00e2ng Cao V\u1ec1 Content Marketing<\/strong>. Trong ch\u01b0\u01a1ng n\u00e0y, b\u1ea1n s\u1ebd \u0111\u1eb7t n\u1ec1n m\u00f3ng cho chi\u1ebfn l\u01b0\u1ee3c content marketing \u0111\u1ea7y s\u1ee9c m\u1ea1nh&nbsp;c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>T\u00f4i hi\u1ec3u n\u1ebfu b\u1ea1n mu\u1ed1n&nbsp;lao v\u00e0o qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t n\u1ed9i dung v\u00e0 vi\u1ebft b\u00e0i ngay l\u1eadp t\u1ee9c. Nh\u01b0ng \u0111\u00f4i khi, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 t\u1ea1i sao b\u1ea1n t\u1ea1o n\u1ed9i dung v\u00e0 \u0111i\u1ec1u g\u00ec b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1edd n\u00f3. \u0110\u00e2y l\u00e0 nh\u1eefng quy\u1ebft \u0111\u1ecbnh \u0111em l\u1ea1i s\u1ef1 t\u1eadp trung n\u1ed9i dung v\u00e0&nbsp;gi\u00fap b\u1ea1n&nbsp;th\u1ea5y r\u00f5 r\u00e0ng &#8211; v\u00e0 l\u00e0m b\u1ea1n n\u1ed5i b\u1eadt nh\u01b0 l\u00e0 m\u1ed9t chuy\u00ean gia xu\u1ea5t b\u1ea3n n\u1ed9i dung.<\/p>\n\n\n\n<p>T\u1ea1i sao b\u1ea1n kh\u00f4ng th\u1ef1c hi\u1ec7n c\u00e1c quy\u1ebft \u0111\u1ecbnh ngay t\u1eeb b\u00e2y gi\u1edd, v\u00e0 v\u00ec th\u1ebf c\u00f3 th\u1ec3 \u0111\u1eb7t \u0111\u01b0\u1ee3c n\u1ec1n m\u00f3ng v\u1eefng ch\u1eafc?<\/p>\n\n\n\n<p>Khi ho\u00e0n th\u00e0nh ch\u01b0\u01a1ng n\u00e0y, b\u1ea1n bi\u1ebft m\u1ee5c \u0111\u00edch, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh. B\u1ea1n c\u0169ng s\u1ebd h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1c k\u1ef9 thu\u1eadt v\u00e0 lu\u1ed3ng c\u00f4ng vi\u1ec7c gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch.<\/p>\n\n\n\n<p>V\u00ec th\u1ebf b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch \u0111\u1ea7y t\u1ef1 tin v\u00e0 t\u1ea1o ra n\u1ed9i dung c\u1ee7a b\u1ea1n, bi\u1ebft \u0111\u01b0\u1ee3c ki\u1ec3u n\u1ed9i dung n\u00e0o s\u1ebd thu h\u00fat kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n v\u00e0 th\u00fac \u0111\u1ea9y doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Marketing ki\u1ec3u m\u1edbi l\u00e0 v\u1ec1 c\u00e1c m\u1ed1i quan h\u1ec7, kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ec1 m\u00f4i tr\u01b0\u1eddng.<\/p><p>Ben Grossman &#8211; ng\u01b0\u1eddi s\u00e1ng l\u1eadp&nbsp;BIGMarK<\/p><\/blockquote>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d6f8dc780\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d6f8dc780\"  type=\"checkbox\" id=\"item-6577d6f8dc780\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/xay-dung-nen-tang-vung-chac-cho-content-marketing-chuong-1\/#Content_marketing_la_gi\" title=\"Content marketing l\u00e0 g\u00ec?\">Content marketing l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/xay-dung-nen-tang-vung-chac-cho-content-marketing-chuong-1\/#1Tao_ra_ban_ke_hoach_don_gian\" title=\"#1.T\u1ea1o ra b\u1ea3n k\u1ebf ho\u1ea1ch \u0111\u01a1n gi\u1ea3n\">#1.T\u1ea1o ra b\u1ea3n k\u1ebf ho\u1ea1ch \u0111\u01a1n gi\u1ea3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/xay-dung-nen-tang-vung-chac-cho-content-marketing-chuong-1\/#2_Cac_muc_tieu\" title=\"#2. C\u00e1c m\u1ee5c ti\u00eau\">#2. C\u00e1c m\u1ee5c ti\u00eau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/xay-dung-nen-tang-vung-chac-cho-content-marketing-chuong-1\/#3_Khach_hang_muc_tieu\" title=\"#3. Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\">#3. Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/xay-dung-nen-tang-vung-chac-cho-content-marketing-chuong-1\/#4_Chien_luoc\" title=\"#4 Chi\u1ebfn l\u01b0\u1ee3c\">#4 Chi\u1ebfn l\u01b0\u1ee3c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kiencang.net\/xay-dung-nen-tang-vung-chac-cho-content-marketing-chuong-1\/#5_Cong_nghe\" title=\"#5 C\u00f4ng ngh\u1ec7\">#5 C\u00f4ng ngh\u1ec7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kiencang.net\/xay-dung-nen-tang-vung-chac-cho-content-marketing-chuong-1\/#6_Quan_ly_noi_dung\" title=\"#6: Qu\u1ea3n l\u00fd n\u1ed9i dung\">#6: Qu\u1ea3n l\u00fd n\u1ed9i dung<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/kiencang.net\/xay-dung-nen-tang-vung-chac-cho-content-marketing-chuong-1\/#Keo_tat_ca_lai_voi_nhau\" title=\"K\u00e9o&nbsp;t\u1ea5t&nbsp;c\u1ea3 l\u1ea1i v\u1edbi nhau\">K\u00e9o&nbsp;t\u1ea5t&nbsp;c\u1ea3 l\u1ea1i v\u1edbi nhau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/kiencang.net\/xay-dung-nen-tang-vung-chac-cho-content-marketing-chuong-1\/#Nhan_xet_cua_nguoi_dich\" title=\"Nh\u1eadn x\u00e9t c\u1ee7a ng\u01b0\u1eddi d\u1ecbch\">Nh\u1eadn x\u00e9t c\u1ee7a ng\u01b0\u1eddi d\u1ecbch<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_marketing_la_gi\"><\/span><span style=\"color: #008000;\">Content marketing l\u00e0 g\u00ec?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>N\u00f3 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n xu\u1ea5t v\u00e0 xu\u1ea5t b\u1ea3n th\u00f4ng tin gi\u00fap x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 uy t\u00edn&nbsp;v\u1edbi kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>N\u00f3 l\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u00e0 c\u1ed9ng \u0111\u1ed3ng, v\u00ec th\u1ebf m\u1ecdi ng\u01b0\u1eddi c\u1ea3m th\u1ea5y trung th\u00e0nh v\u1edbi b\u1ea1n v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>N\u00f3 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u00fap b\u1ea1n d\u1ea7n d\u1ea7n \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn nh\u01b0 l\u00e0 ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o, d\u1eabn d\u1eaft trong ng\u00e0nh.<\/p>\n\n\n\n<p>N\u00f3 l\u00e0 c\u00e1ch th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng m\u00e0 kh\u00f4ng c\u1ea7n c\u00e1c ph\u01b0\u01a1ng ph\u00e1p&nbsp;b\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng c\u1ee9ng r\u1eafn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1Tao_ra_ban_ke_hoach_don_gian\"><\/span><span style=\"color: #008000;\">#1.T\u1ea1o ra b\u1ea3n k\u1ebf ho\u1ea1ch \u0111\u01a1n gi\u1ea3n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trong su\u1ed1t ch\u01b0\u01a1ng n\u00e0y, b\u1ea1n s\u1ebd th\u1ef1c hi\u1ec7n c\u00e1c quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng v\u1ec1 c\u00e1ch th\u1ee9c v\u00e0 c\u00f4ng s\u1ee9c b\u1ea1n b\u1ecf ra \u0111\u1ec3 c\u1ea5u tr\u00fac v\u00e0 qu\u1ea3n l\u00fd n\u1ed9i dung. Khi b\u1ea1n th\u1ef1c hi\u1ec7n c\u00e1c quy\u1ebft \u0111\u1ecbnh n\u00e0y, b\u1ea1n c\u1ea7n vi\u1ebft ch\u00fang xu\u1ed1ng, do \u0111\u00f3 b\u1ea1n s\u1ebd ho\u00e0n th\u00e0nh n\u00f3 v\u1edbi m\u1ed9t k\u1ebf ho\u1ea1ch n\u1ed9i dung \u0111\u01a1n gi\u1ea3n v\u00e0 kh\u1ea3 thi s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n c\u00e1ch t\u1ea1o n\u1ed9i dung.<\/p>\n\n\n\n<p><strong>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n l\u00e0m<\/strong>:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 1: B\u1eaft \u0111\u1ea7u v\u1edbi b\u1ea3ng t\u00ednh Excel<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/create-a-simple-planning-document-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"211\" height=\"77\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/create-a-simple-planning-document-1.png\" alt=\"\" class=\"wp-image-4087\"\/><\/a><\/figure>\n\n\n\n<p>\u0110\u1eb7t t\u00ean n\u00f3 l\u00e0 K\u1ebf Ho\u1ea1ch N\u1ed9i Dung [n\u0103m] (<em>Content Plan [year]<\/em>). Trong tr\u01b0\u1eddng [n\u0103m], \u0111i\u1ec1n th\u00f4ng tin n\u0103m hi\u1ec7n t\u1ea1i (B\u1ea1n s\u1ebd c\u1eadp nh\u1eadt t\u00e0i li\u1ec7u n\u00e0y m\u1ed7i n\u0103m).<\/p>\n\n\n\n<p>\u0110\u1eb7t t\u00ean tab \u0111\u1ea7u ti\u00ean l\u00e0 <strong>K\u1ebf Ho\u1ea1ch Chi\u1ebfn L\u01b0\u1ee3c<\/strong>. (<em>Strategic Plan<\/em>)<\/p>\n\n\n\n<p><strong>L\u1eddi ng\u01b0\u1eddi d\u1ecbch<\/strong>: Ngo\u00e0i Excel b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 d\u00f9ng c\u00e1c \u1ee9ng d\u1ee5ng kh\u00e1c, t\u00f4i \u0111\u1eb7c bi\u1ec7t \u01b0u th\u00edch Google b\u1ea3ng t\u00ednh, c\u00f4ng c\u1ee5 n\u00e0y cho ph\u00e9p l\u00e0m vi\u1ec7c tr\u1ef1c tuy\u1ebfn t\u1ea1i b\u1ea5t c\u1ee9 n\u01a1i \u0111\u00e2u &amp; tr\u00ean m\u1ecdi m\u00e1y t\u00ednh mi\u1ec5n l\u00e0 c\u00f3 k\u1ebft n\u1ed1i internet. \u0110\u1ed3ng th\u1eddi n\u00f3 c\u0169ng c\u00f3 c\u00e1ch chia s\u1ebb l\u00e0m vi\u1ec7c nh\u00f3m ti\u1ec7n l\u1ee3i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 2: Trong h\u00e0ng 1, g\u00f5 &#8220;K\u1ebf Ho\u1ea1ch K\u00eanh&#8221;<\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 3: Trong h\u00e0ng 2, g\u00f5 ti\u00eau \u0111\u1ec1 cho m\u1ed7i c\u1ed9t<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/create-a-simple-planning-document-2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"642\" height=\"39\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/create-a-simple-planning-document-2.png\" alt=\"\" class=\"wp-image-4086\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/create-a-simple-planning-document-2.png 642w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/create-a-simple-planning-document-2-300x18.png 300w\" sizes=\"(max-width: 642px) 100vw, 642px\" \/><\/a><\/figure>\n\n\n\n<p>C\u1ed9t A: Ki\u1ec3u n\u1ed9i dung (<em>content types<\/em>)<\/p>\n\n\n\n<p>C\u1ed9t B: K\u00eanh (<em>channel<\/em>)<\/p>\n\n\n\n<p>C\u1ed9t C: M\u1ee5c ti\u00eau (<em>objective<\/em>)<\/p>\n\n\n\n<p>C\u1ed9t D: C\u1ea5u tr\u00fac (<em>structure<\/em>)<\/p>\n\n\n\n<p>C\u1ed9t E: T\u1ea7n su\u1ea5t (<em>frequency<\/em>)<\/p>\n\n\n\n<p>C\u1ed9t F: Gi\u1ecdng (<em>tone<\/em>)<\/p>\n\n\n\n<p>C\u1ed9t G: H\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n (<em>desired action<\/em>)<\/p>\n\n\n\n<p>C\u1ed9t H: URL<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 4: T\u1ea1o c\u00e1c \u0111\u01b0\u1eddng vi\u1ec1n xung quanh 7 h\u00e0ng b\u00ean d\u01b0\u1edbi c\u1ed9t ti\u00eau \u0111\u1ec1<\/span><\/h3>\n\n\n\n<p>1, Ch\u1ecdn c\u00e1c \u00f4 t\u1eeb A3 \u0111\u1ebfn H9<\/p>\n\n\n\n<p>2, \u1ede khu v\u1ef1c ribbon, click Format &gt; Format Cells<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/create-a-simple-planning-document-3.png\"><img loading=\"lazy\" decoding=\"async\" width=\"594\" height=\"265\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/create-a-simple-planning-document-3.png\" alt=\"\" class=\"wp-image-4085\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/create-a-simple-planning-document-3.png 594w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/create-a-simple-planning-document-3-300x134.png 300w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/><\/a><\/figure>\n\n\n\n<p>3, Trong c\u1eeda s\u1ed5 b\u1eadt ra, l\u1ef1a ch\u1ecdn tab &#8220;Border&#8221;<\/p>\n\n\n\n<p>4, C\u00f3 ba d\u1ea1ng \u0111\u01b0\u1eddng vi\u1ec1n \u0111\u1ec3 b\u1ea1n l\u1ef1a ch\u1ecdn \u1edf ph\u00eda tr\u00ean b\u00ean tay ph\u1ea3i. Ch\u1ecdn &#8220;Outline&#8221; v\u00e0 &#8220;Inside&#8221;<\/p>\n\n\n\n<p>5, Click &#8220;OK&#8221;. B\u1ea1n s\u1ebd t\u1ea1o m\u1ed9t h\u1ed9p (khung), h\u00e3y s\u1eb5n s\u00e0ng cho c\u00e1c quy\u1ebft \u0111\u1ecbnh m\u00e0 b\u1ea1n s\u1ebd l\u00e0m trong ch\u01b0\u01a1ng n\u00e0y.<\/p>\n\n\n\n<p><strong>Ch\u00fa th\u00edch<\/strong>:<\/p>\n\n\n\n<div><em>N\u1ebfu b\u1ea1n mu\u1ed1n, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecbnh d\u1ea1ng h\u1ed9p theo m\u00e0u s\u1eafc th\u01b0\u01a1ng hi\u1ec7u.<\/em><\/div>\n\n\n\n<div><em>Kh\u00f4ng th\u1ef1c hi\u1ec7n vi\u1ec7c \u0111i\u1ec1n K\u1ebf Ho\u1ea1ch K\u00eanh ngay b\u00e2y gi\u1edd. B\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n tr\u01b0\u1edbc m\u1ed9t s\u1ed1 quy\u1ebft \u0111\u1ecbnh kh\u00e1c.<\/em><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 5: T\u1ea1o m\u1ed9t h\u1ed9p cho th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i<\/span><\/h3>\n\n\n\n<p>Ti\u1ebfp theo, b\u00ean d\u01b0\u1edbi K\u1ebf Ho\u1ea1ch K\u00eanh (<em>Channel Plan<\/em>), t\u1ea1o m\u1ed9t h\u1ed9p ghi l\u1ea1i th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i c\u1ee7a b\u1ea1n, c\u00e1i ch\u00fang ta s\u1ebd l\u00e0m m\u1ed9t l\u00e1t n\u1eefa trong ch\u01b0\u01a1ng n\u00e0y. S\u1eed d\u1ee5ng c\u00f9ng m\u00e0u s\u1eafc th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ecbnh d\u1ea1ng m\u00e0 b\u1ea1n \u0111\u00e3 s\u1eed d\u1ee5ng trong K\u1ebf Ho\u1ea1ch K\u00eanh b\u00ean tr\u00ean.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 c\u00e1ch l\u00e0m:<\/p>\n\n\n\n<p>1, Trong \u00f4 A11, g\u00f5 &#8220;Th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i.&#8221; (<em>Core Message<\/em>)<\/p>\n\n\n\n<p>2, Trong \u00f4 B12, t\u1ea1o m\u1ed9t ti\u00eau \u0111\u1ec1, &#8220;Th\u00f4ng \u0111i\u1ec7p \/ Ch\u1ee7 \u0111\u1ec1.&#8221; (<em>Message \/ Topic<\/em>)<\/p>\n\n\n\n<p>3, Ti\u1ebfp \u0111\u1ebfn, trong \u00f4 C12, t\u1ea1o ti\u00eau \u0111\u1ec1 &#8220;T\u00f3m l\u01b0\u1ee3c \/ C\u00e1c t\u1eeb kh\u00f3a.&#8221; (<em>Summary \/ Topic<\/em>)<\/p>\n\n\n\n<p>4, B\u1eaft \u0111\u1ea7u trong \u00f4 A13, t\u1ea1o m\u1ed9t s\u1ed1 \u0111\u1ea7u \u0111\u1ec1 ph\u1ee5<\/p>\n\n\n\n<ul><li><strong>A13<\/strong>: Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau (<em>Target audience<\/em>)<\/li><li><strong>A14<\/strong>: Tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh (<em>Mission statement<\/em>)<\/li><li><strong>A15<\/strong>: Th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i ho\u1eb7c C\u00e2u h\u1ecfi (<em>Core message&nbsp;or Question<\/em>)<\/li><li><strong>A16<\/strong>: Th\u00f4ng \u0111i\u1ec7p th\u1ee9 c\u1ea5p (<em>Secondary messages<\/em>)<\/li><\/ul>\n\n\n\n<p>5, Sau \u0111\u00f3 l\u1eadp danh s\u00e1ch li\u1ec7t k\u00ea t\u1eeb 1 \u0111\u1ebfn 7 trong h\u00e0ng theo th\u1ee9 t\u1ef1.<\/p>\n\n\n\n<p>S\u1eed d\u1ee5ng c\u00e2u l\u1ec7nh \u0111\u01b0\u1eddng vi\u1ec1n \u0111\u1ec3 t\u1ea1o h\u1ed9p cho quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/create-a-simple-planning-document-4.png\"><img loading=\"lazy\" decoding=\"async\" width=\"388\" height=\"311\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/create-a-simple-planning-document-4.png\" alt=\"\" class=\"wp-image-4088\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/create-a-simple-planning-document-4.png 388w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/create-a-simple-planning-document-4-300x240.png 300w\" sizes=\"(max-width: 388px) 100vw, 388px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 6. B\u00ean d\u01b0\u1edbi \u0111\u00f3, t\u1ea1o m\u1ed9t h\u1ed9p \u0111\u1ec3 ghi v\u00e0 theo d\u00f5i m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/create-a-simple-planning-document-5.png\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"109\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/create-a-simple-planning-document-5.png\" alt=\"\" class=\"wp-image-4089\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/create-a-simple-planning-document-5.png 630w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/create-a-simple-planning-document-5-300x52.png 300w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/a><\/figure>\n\n\n\n<p>1, Trong \u00f4 A25, g\u00f5 &#8220;M\u1ee5c Ti\u00eau Kinh Doanh&#8221;<\/p>\n\n\n\n<p>2, T\u00f4i t\u1ea1o c\u00e1c c\u1ed9t sau trong h\u00e0ng 26:<\/p>\n\n\n\n<p><strong>C\u1ed9t A<\/strong>: M\u1ee5c ti\u00eau kinh doanh&nbsp;(<em>Business Objectives<\/em>)<\/p>\n\n\n\n<p><strong>C\u1ed9t B<\/strong>: T\u00e1c \u0111\u1ed9ng&nbsp;kinh doanh (<em>Business Impact<\/em>)<\/p>\n\n\n\n<p><strong>C\u1ed9t C<\/strong>: \u0110i\u1ec3m chu\u1ea9n (<em>Benchmark<\/em>)<\/p>\n\n\n\n<p><strong>C\u1ed9t D<\/strong>: K\u1ebft qu\u1ea3 qu\u00fd th\u1ee9 1 (<em>1st Quarter Results<\/em>)<\/p>\n\n\n\n<p><strong>C\u1ed9t E<\/strong>: K\u1ebft qu\u1ea3 qu\u00fd th\u1ee9 2 (<em>2nd Quarter Result<\/em>)<\/p>\n\n\n\n<p><strong>C\u1ed9t F<\/strong>: K\u1ebft qu\u1ea3 qu\u00fd th\u1ee9 3 (<em>3rd Quarter Result<\/em>)<\/p>\n\n\n\n<p><strong>C\u1ed9t G<\/strong>: K\u1ebft qu\u1ea3 qu\u00fd th\u1ee9 4 (<em>4th Quarter Result<\/em>)<\/p>\n\n\n\n<p>3, S\u1eed d\u1ee5ng c\u00e2u l\u1ec7nh \u0111\u01b0\u1eddng vi\u1ec1n \u0111\u1ec3 t\u1ea1o 5 h\u00e0ng b\u00ean d\u01b0\u1edbi ti\u00eau \u0111\u1ec1 (h\u00e0ng 27 \u0111\u1ebfn 31).<\/p>\n\n\n\n<p>Xong r\u1ed3i! B\u00e2y gi\u1edd b\u1ea1n \u0111\u00e3 c\u00f3 b\u1ea3n k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c, ch\u1ec9 ch\u1edd \u0111\u1ee3i c\u00e1c quy\u1ebft \u0111\u1ecbnh c\u1ee7a b\u1ea1n n\u1eefa m\u00e0 th\u00f4i. N\u1ebfu b\u1ea1n g\u1eb7p r\u1eafc r\u1ed1i n\u00e0o, b\u1ea1n c\u00f3 th\u1ec3 <strong><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1DsXpkZ-_vXh_YkXGRMZ0KbhCEBIzgI_X7z5CntVYFSU\/edit?usp=sharing\">xem tr\u01b0\u1edbc b\u1ea3n m\u1eabu \u1edf \u0111\u00e2y<\/a><\/strong>, v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eeda \u0111\u1ed5i n\u1ebfu mu\u1ed1n. \u0110\u00e2y l\u00e0 th\u1eddi gian b\u1eaft \u0111\u1ea7u ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Cac_muc_tieu\"><\/span><span style=\"color: #008000;\">#2. C\u00e1c m\u1ee5c ti\u00eau<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Khi l\u1eadp k\u1ebf ho\u1ea1ch, \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng l\u00e0 quy\u1ebft \u0111\u1ecbnh \u0111i\u1ec1u g\u00ec b\u1ea1n mu\u1ed1n th\u1ef1c hi\u1ec7n tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh xem c\u00e1ch th\u1ef1c hi\u1ec7n n\u00f3 nh\u01b0 th\u1ebf n\u00e0o. V\u00ec v\u1eady ch\u00fang ta b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ee5c \u0111\u00edch c\u1ee7a b\u1ea1n v\u1ec1&nbsp;content marketing.<\/p>\n\n\n\n<p>T\u00f4i chia ti\u1ebfn tr\u00ecnh ra c\u00e1c b\u01b0\u1edbc nh\u1ecf \u0111\u1ec3 b\u1ea1n d\u1ec5 th\u1ea5y c\u00e1c quy\u1ebft \u0111\u1ecbnh n\u00e0o c\u1ea7n l\u00e0m, v\u00e0 theo th\u1ee9 t\u1ef1 n\u00e0o. Nh\u01b0ng c\u1ea7n hi\u1ec3u \u0111i\u1ec1u n\u00e0y, trong khi m\u1ed9t s\u1ed1 quy\u1ebft \u0111\u1ecbnh th\u00ec \u0111\u01a1n gi\u1ea3n, m\u1ed9t s\u1ed1 kh\u00e1c l\u1ea1i c\u00f3 c\u1ea3m gi\u00e1c gi\u1ed1ng nh\u01b0 ph\u1ecfng \u0111o\u00e1n. \u0110i\u1ec1u \u0111\u00f3 th\u00ec c\u0169ng th\u01b0\u1eddng th\u00f4i. Content marketing gi\u1ed1ng nh\u01b0 b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c marketing n\u00e0o. B\u1ea1n c\u1ea7n ki\u1ec3m tra c\u00e1c \u00fd t\u01b0\u1edfng \u0111\u1ec3 xem n\u00f3 ho\u1ea1t \u0111\u1ed9ng th\u1ef1c s\u1ef1 th\u1ebf n\u00e0o.<\/p>\n\n\n\n<p>T\u1ea1o s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 ph\u1ecfng \u0111o\u00e1n ngay b\u00e2y gi\u1edd. B\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng thay \u0111\u1ed5i \u00fd \u0111\u1ecbnh n\u1ebfu b\u1ea1n ph\u00e1t hi\u1ec7n ra quy\u1ebft \u0111\u1ecbnh ban \u0111\u1ea7u kh\u00f4ng cho k\u1ebft qu\u1ea3 mong mu\u1ed1n.<\/p>\n\n\n\n<p>T\u00f4i khuy\u00ean b\u1ea1n t\u1ea1o ra b\u1ea3n k\u1ebf ho\u1ea1ch v\u00e0 b\u00e1m&nbsp;theo n\u00f3 t\u1eeb ba \u0111\u1ebfn s\u00e1u th\u00e1ng. Sau \u0111\u00f3 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n. N\u1ebfu m\u1ed9t s\u1ed1 quy\u1ebft \u0111\u1ecbnh c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u1ea1t, tinh ch\u1ec9nh n\u00f3 v\u00e0 cho n\u00f3 th\u00eam ba \u0111\u1ebfn s\u00e1u th\u00e1ng n\u1eefa. \u0110i\u1ec1u \u1ea5y cho b\u1ea1n&nbsp;\u0111\u1ee7 th\u1eddi gian \u0111\u1ec3 ki\u1ec3m tra c\u00e1c quy\u1ebft \u0111\u1ecbnh c\u1ee7a m\u00ecnh&nbsp;trong khi cho ph\u00e9p b\u1ea1n t\u00ecm th\u1ea5y c\u00e1c ph\u01b0\u01a1ng ph\u00e1p t\u1ed1t nh\u1ea5t m\u1ed9t c\u00e1ch nhanh ch\u00f3ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 1: Quy\u1ebft \u0111\u1ecbnh c\u00e1ch b\u1ea1n s\u1eed d\u1ee5ng content marketing \u0111\u1ec3 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p<\/span><\/h3>\n\n\n\n<p>Kh\u00f4ng c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi \u0111\u00fang \u1edf \u0111\u00e2y. B\u1ea1n ch\u1ec9 c\u1ea7n ch\u1ecdn. T\u1eeb m\u1ed9t g\u00f3c nh\u00ecn r\u1ed9ng, \u0111i\u1ec1u g\u00ec b\u1ea1n mu\u1ed1n l\u00e0m? V\u00ed d\u1ee5:<\/p>\n\n\n\n<ul><li>T\u00ecm ki\u1ebfm (<em>prospecting<\/em>). T\u1ea1o ra c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 \u0111\u1ed9i b\u00e1n h\u00e0ng v\u00e0 marketing theo s\u00e1t.<\/li><li>B\u00e1n h\u00e0ng (<em>sales<\/em>). Gi\u00fap \u0111\u1ed9i b\u00e1n h\u00e0ng ch\u1ed1t \u0111\u01a1n nhanh h\u01a1n.<\/li><li>Marketing. T\u1ea1o ra ni\u1ec1m y\u00eau th\u00edch v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/li><li>PR. X\u00e2y d\u1ef1ng v\u00e0 thay \u0111\u1ed5i d\u01b0 lu\u1eadn x\u00e3 h\u1ed9i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/li><li>C\u1ed9ng \u0111\u1ed3ng (<em>commnunity<\/em>). Ph\u00e1t tri\u1ec3n b\u1ea1n b\u00e8 v\u00e0 ng\u01b0\u1eddi h\u00e2m m\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u1ec1 m\u1eb7t x\u00e3 h\u1ed9i.<\/li><li>H\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng (<em>customer support<\/em>). Gi\u00fap \u0111\u1ee1 c\u00e1c kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ee3i \u00edch nh\u1ea5t t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/li><li>T\u01b0 duy l\u00e3nh \u0111\u1ea1o (<em>thought leadership<\/em>). Ph\u00e1t tri\u1ec3n nh\u1eadn di\u1ec7n v\u00e0 s\u1ef1 t\u00f4n tr\u1ecdng, v\u00e0 c\u1ea3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 2: \u0110\u1eb7t t\u00ean cho c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n<\/span><\/h3>\n\n\n\n<p>1, \u0110i \u0111\u1ebfn khu v\u1ef1c M\u1ee5c Ti\u00eau Kinh Doanh&nbsp;trong b\u1ea3n k\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>2, \u0110\u1eb7t t\u00ean cho c\u00e1c m\u1ee5c ti\u00eau th\u1ee9 nh\u1ea5t v\u00e0 th\u1ee9 hai ho\u1eb7c th\u1ee9 ba cho c\u00e1c n\u1ed7 l\u1ef1c marketing c\u1ee7a b\u1ea1n. H\u00e3y c\u1ee5 th\u1ec3. \u0110\u1eb7t t\u00ean ch\u00ednh x\u00e1c cho c\u00e1c k\u1ebft qu\u1ea3 b\u1ea1n mu\u1ed1n th\u1ea5y ho\u1eb7c ph\u1ea7n tr\u0103m b\u1ea1n mu\u1ed1n c\u1ea3i thi\u1ec7n. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 bao g\u1ed3m khung th\u1eddi gian th\u1ef1c t\u1ebf cho vi\u1ec7c ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau. Ghi nh\u1eadn ch\u00fang trong c\u1ed9t A, M\u1ee5c ti\u00eau Kinh doanh.<\/p>\n\n\n\n<p>3, Ti\u1ebfp theo, vi\u1ebft xu\u1ed1ng l\u00fd do t\u1ea1i sao b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c&nbsp;m\u1ed7i m\u1ee5c ti\u00eau \u0111\u00f3. C\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u1ecbnh r\u00f5&nbsp;m\u1ed9t c\u00e1ch th\u1ee9c ri\u00eang \u0111\u1ec3 gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p. Ghi nh\u1eadn n\u00f3 trong c\u1ed9t B, T\u00e1c \u0111\u1ed9ng&nbsp;Kinh doanh (<em>Business Impact<\/em>).<\/p>\n\n\n\n<p>4, B\u00e2y gi\u1edd t\u1ea1o m\u1ed9t \u0111i\u1ec3m chu\u1ea9n s\u1ebd cho ph\u00e9p b\u1ea1n theo d\u00f5i c\u00e1c k\u1ebft qu\u1ea3 t\u01b0\u01a1ng lai. D\u01b0\u1edbi &#8220;\u0110i\u1ec3m chu\u1ea9n&#8221;, th\u00eam v\u00e0o s\u1ed1 li\u1ec7u b\u00e1n h\u00e0ng, l\u1ee3i nh\u1eadn, s\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t, ho\u1eb7c m\u1ed9t s\u1ed1 con s\u1ed1 kh\u00e1c gi\u00fap b\u1ea1n \u0111o m\u1ee9c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng.<\/p>\n\n\n\n<p><strong>Ghi ch\u00fa<\/strong>:<\/p>\n\n\n\n<p>T\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y, b\u1ea1n quy\u1ebft \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p b\u1ea1n mu\u1ed1n&nbsp;ho\u00e0n th\u00e0nh v\u1edbi content marketing, bao g\u1ed3m \u1ea3nh h\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p v\u00e0 t\u00ecnh tr\u1ea1ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Ch\u00fa \u00fd \u0111\u1ebfn khung M\u1ee5c Ti\u00eau Kinh Doanh&nbsp;c\u0169ng cung c\u1ea5p ch\u1ed7 \u0111\u1ec3 theo d\u00f5i c\u00e1c k\u1ebft qu\u1ea3. M\u1ed7i qu\u00fd m\u1ed9t l\u1ea7n, c\u00f3&nbsp;k\u1ebf ho\u1ea1ch cho vi\u1ec7c&nbsp;xem l\u1ea1i k\u1ebft qu\u1ea3 c\u00e1c quy\u1ebft \u0111\u1ecbnh c\u1ee7a b\u1ea1n, v\u00ec th\u1ebf b\u1ea1n bi\u1ebft c\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u00e0o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t v\u00e0 c\u00e1i n\u00e0o c\u1ea7n s\u1eeda \u0111\u1ed5i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 3: Quy\u1ebft \u0111\u1ecbnh c\u00e1ch th\u1ee9c content marketing h\u00f2a h\u1ee3p v\u1edbi k\u1ebf ho\u1ea1ch marketing t\u1ed5ng th\u1ec3 c\u1ee7a b\u1ea1n<\/span><\/h3>\n\n\n\n<p>K\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 t\u00ednh c\u00e1 nh\u00e2n nh\u01b0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. D\u1eabu v\u1eady&nbsp;d\u01b0\u1edbi \u0111\u00e2y l\u00e0 ba chi\u1ebfn l\u01b0\u1ee3c chung b\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t:<\/p>\n\n\n\n<p><strong>Truy c\u1eadp tr\u1ef1c ti\u1ebfp:<\/strong><\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng truy c\u1eadp t\u1edbi blog c\u1ee7a b\u1ea1n, sau \u0111\u00f3&nbsp;vi\u1ebft b\u00e0i post tr\u00ean blog \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng traffic \u0111\u1ebfn landing pages.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/objectives-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"334\" height=\"92\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/objectives-1.png\" alt=\"\" class=\"wp-image-4092\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/objectives-1.png 334w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/objectives-1-300x83.png 300w\" sizes=\"(max-width: 334px) 100vw, 334px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Th\u00f4ng \u0111i\u1ec7p t\u00edch h\u1ee3p:<\/strong><\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng t\u1ea5t c\u1ea3 n\u1ed9i dung \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u0103ng k\u00fd v\u00e0o trang web th\u00e0nh vi\u00ean. V\u00ec m\u1ea1ng x\u00e3 h\u1ed9i, blog v\u00e0 video cung c\u1ea5p c\u00e1c l\u1eddi khuy\u00ean v\u00e0 th\u00f4ng tin h\u1eefu \u00edch, nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00e1c th\u00f4ng tin \u0111\u00f3 d\u00e0nh ri\u00eang cho c\u00e1c th\u00e0nh vi\u00ean tr\u1ea3 ti\u1ec1n.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/objectives-2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"328\" height=\"194\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/objectives-2.png\" alt=\"\" class=\"wp-image-4093\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/objectives-2.png 328w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/objectives-2-300x177.png 300w\" sizes=\"(max-width: 328px) 100vw, 328px\" \/><\/a><\/figure>\n\n\n\n<p><strong>T\u1eadp trung duy nh\u1ea5t v\u00e0o b\u00e1n h\u00e0ng:<\/strong><\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u1ed9i dung \u0111a d\u1ea1ng &#8211; b\u00e0i \u0111\u0103ng blog, podcasts, video &#8211; \u0111\u1ec3 t\u0103ng \u0111\u01a1n h\u00e0ng. V\u00ec m\u1ed7i n\u1ed9i dung \u0111\u01b0\u1ee3c vi\u1ebft cho m\u1ee5c \u0111\u00edch r\u00f5 r\u00e0ng l\u00e0 kh\u00eau g\u1ee3i s\u1ef1 \u01b0u th\u00edch t\u1edbi m\u1ed9t trong c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/objectives-3.png\"><img loading=\"lazy\" decoding=\"async\" width=\"502\" height=\"194\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/objectives-3.png\" alt=\"\" class=\"wp-image-4094\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/objectives-3.png 502w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/objectives-3-300x116.png 300w\" sizes=\"(max-width: 502px) 100vw, 502px\" \/><\/a><\/figure>\n\n\n\n<p>B\u00e2y gi\u1edd b\u1ea1n c\u1ea7n l\u00e0m m\u1ed9t s\u1ed1 \u0111i\u1ec1u sau.<\/p>\n\n\n\n<p>1\/ B\u00ean c\u1ea1nh h\u1ed9p Th\u00f4ng \u0110i\u1ec7p C\u1ed1t L\u00f5i trong b\u1ea3n k\u1ebf ho\u1ea1ch (\u00f4 E11), g\u00f5 &#8220;Chi\u1ebfn L\u01b0\u1ee3c N\u1ed9i Dung&#8221;.<\/p>\n\n\n\n<p>2\/ Quy\u1ebft \u0111\u1ecbnh xem h\u01b0\u1edbng ti\u1ebfp c\u1eadn c\u1ee7a b\u1ea1n. N\u1ebfu n\u00f3 l\u00e0 m\u1ed9t trong ba danh s\u00e1ch k\u1ec3 tr\u00ean, copy v\u00e0 paste \u1ea3nh t\u01b0\u01a1ng \u1ee9ng v\u00e0o file Excel d\u01b0\u1edbi ti\u00eau \u0111\u1ec1 &#8220;Chi\u1ebfn L\u01b0\u1ee3c N\u1ed9i Dung&#8221;<\/p>\n\n\n\n<p>3\/ N\u1ebfu b\u1ea1n c\u00f3 k\u1ebf ho\u1ea1ch kh\u00e1c, vi\u1ebft n\u00f3 ra \u1edf \u0111\u00e2y, v\u00ec th\u1ebf b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng xem l\u1ea1i n\u00f3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 4: T\u1ea1o th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i<\/span><\/h3>\n\n\n\n<p>Th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i c\u1ee7a b\u1ea1n l\u00e0 l\u1ee3i \u00edch \u0111\u1ea7u ti\u00ean b\u1ea1n ph\u1ee5c v\u1ee5 cho kh\u00e1ch h\u00e0ng. N\u00f3 c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e2u truy\u1ec7n c\u1ee7a b\u1ea1n ho\u1eb7c m\u1ed9t ph\u1ea7n l\u1eddi khuy\u00ean b\u1ea1n chia s\u1ebb v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Th\u00f4ng \u0111i\u1ec7p n\u00e0y l\u00e0 l\u00fd do quan tr\u1ecdng nh\u1ea5t gi\u1ea3i th\u00edch t\u1ea1i sao b\u1ea1n kinh doanh v\u00e0 ph\u1ea3i tr\u1edf th\u00e0nh nguy\u00ean t\u1eafc h\u01b0\u1edbng d\u1eabn cho t\u1ea5t c\u1ea3 n\u1ed9i dung.<\/p>\n\n\n\n<p><strong>1\/ B\u1eaft \u0111\u1ea7u v\u1edbi tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh c\u1ee7a b\u1ea1n.<\/strong><\/p>\n\n\n\n<p>B\u1ea1n mu\u1ed1n l\u00e0m \u0111i\u1ec1u g\u00ec&nbsp;cho kh\u00e1ch h\u00e0ng? B\u1ea1n mu\u1ed1n t\u00e1c \u0111\u1ed9ng \u0111i\u1ec1u g\u00ec l\u00ean cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd?<\/p>\n\n\n\n<p><strong>2\/ T\u1ea1o th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i.<\/strong><\/p>\n\n\n\n<p>D\u1ef1a tr\u00ean tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh c\u1ee7a b\u1ea1n, \u0111i\u1ec1u g\u00ec l\u00e0 l\u1ee3i \u00edch quan tr\u1ecdng nh\u1ea5t b\u1ea1n mu\u1ed1n nh\u1eefng ng\u01b0\u1eddi theo nh\u1eadn \u0111\u01b0\u1ee3c khi t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 quy\u1ebft \u0111\u1ecbnh \u0111i\u1ec1u \u0111\u1ea5y l\u00e0 g\u00ec, nh\u00ecn v\u00e0o l\u1ea7n n\u1eefa gi\u1ea3i ph\u00e1p trung t\u00e2m b\u1ea1n cung c\u1ea5p cho kh\u00e1ch h\u00e0ng ho\u1eb7c c\u00e2u h\u1ecfi l\u1edbn nh\u1ea5t b\u1ea1n tr\u1ea3 l\u1eddi khi n\u00f3i chuy\u1ec7n v\u1edbi h\u1ecd.<\/p>\n\n\n\n<p><strong>3\/ Quy\u1ebft \u0111\u1ecbnh 5 t\u1edbi 7 th\u00f4ng \u0111i\u1ec7p th\u1ee9 c\u1ea5p (ho\u1eb7c ch\u1ee7 \u0111\u1ec3) h\u1ed7 tr\u1ee3 cho th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i.<\/strong><\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n ch\u1ec9 c\u00f3 m\u1ed9t th\u00f4ng \u0111i\u1ec7p m\u00e0 b\u1ea1n vi\u1ebft trong t\u1ea5t c\u1ea3 c\u00e1c n\u1ed9i dung, n\u00f3 s\u1ebd nhanh ch\u00f3ng tr\u1edf l\u00ean nh\u00e0m ch\u00e1n. \u0110\u1ec3 tr\u00e1nh l\u1eb7p l\u1ea1i th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i v\u00e0 cho b\u1ea1n nhi\u1ec1u ch\u1ee7 \u0111\u1ec1 \u0111\u1ec3 vi\u1ebft v\u1ec1 h\u01a1n &#8211; h\u00e3y ch\u1ecdn t\u1eeb 5 \u0111\u1ebfn 7 ch\u1ee7 \u0111\u1ec1 th\u1ee9 c\u1ea5p h\u1ed7 tr\u1ee3 cho th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5:<\/p>\n\n\n\n<p><strong>1. WORKINGMOMSONLY.COM<\/strong><\/p>\n\n\n\n<p><strong>S\u1ee9 m\u1ec7nh<\/strong>: Cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 cho M\u1ed6I working-mom (<em>ch\u1ec9 \u0111\u1ebfn nh\u1eefng ph\u1ee5 n\u1eef \u0111\u1ed1i di\u1ec7n v\u1edbi \u00e1p l\u1ef1c&nbsp;ph\u1ea3i ho\u00e0n th\u00e0nh t\u1ed1t c\u00f4ng vi\u1ec7c x\u00e3 h\u1ed9i v\u00e0 ch\u0103m s\u00f3c con c\u00e1i, gia \u0111\u00ecnh<\/em>) d\u1eabn d\u1eaft, b\u1eaft \u0111\u1ea7u m\u1ed9t l\u1ed1i s\u1ed1ng kh\u1ecfe m\u1ea1nh, gi\u00e0u c\u00f3 v\u00e0 c\u00e2n b\u1eb1ng\/\u0111a d\u1ea1ng h\u01a1n.<\/p>\n\n\n\n<p><strong>Th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i<\/strong>: B\u1ea1n c\u00f3 th\u1ec3 s\u1ed1ng cu\u1ed9c s\u1ed1ng b\u1ea1n h\u1eb1ng m\u01a1 v\u1ec1, cu\u1ed9c s\u1ed1ng b\u1ea1n v\u00e0 gia \u0111\u00ecnh x\u1ee9ng \u0111\u00e1ng \u0111\u01b0\u1ee3c h\u01b0\u1edfng.<\/p>\n\n\n\n<p><strong>Th\u00f4ng \u0111i\u1ec7p th\u1ee9 c\u1ea5p<\/strong>: Kinh doanh, s\u1ee9c kh\u1ecfe &amp; h\u1ea1nh ph\u00fac, c\u00e1c m\u1ed1i quan h\u1ec7, tr\u1ebb nh\u1ecf, nh\u01b0 th\u1ebf n\u00e0o, cu\u1ed9c s\u1ed1ng c\u00e2n b\u1eb1ng, ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, marketing.<\/p>\n\n\n\n<p><strong>2. CRAZY EGG<\/strong><\/p>\n\n\n\n<p><strong>S\u1ee9 m\u1ec7nh<\/strong>: Cung c\u1ea5p s\u1ea3n ph\u1ea9m heat-mapping (<em>b\u1ea3n \u0111\u1ed3 nhi\u1ec7t c\u00e1c thao t\u00e1c click tr\u00ean website nh\u1eb1m t\u00ecm th\u1ea5y nh\u1eefng v\u1ecb tr\u00ed n\u00e0o tr\u00ean web \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi click nhi\u1ec1u nh\u1ea5t<\/em>) c\u00f3 gi\u1ea3 c\u1ea3 ph\u1ea3i ch\u0103ng, c\u00f4ng ngh\u1ec7 hi\u1ec7u qu\u1ea3 gi\u00fap m\u1ecdi ng\u01b0\u1eddi n\u00e2ng cao kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i tr\u00ean trang.<\/p>\n\n\n\n<p><strong>Th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i<\/strong>: B\u1ea1n c\u00f3 th\u1ec3 n\u00e2ng cao l\u1ee3i nhu\u1eadn c\u1ee7a website trong v\u00f2ng 30 ng\u00e0y.<\/p>\n\n\n\n<p><strong>Th\u00f4ng \u0111i\u1ec7p th\u1ee9 c\u1ea5p<\/strong>: Thi\u1ebft k\u1ebf web, t\u1ed1i \u01b0u h\u00f3a chuy\u1ec3n \u0111\u1ed5i, vi\u1ebft blog cho doanh nghi\u1ec7p, chuy\u1ec3n \u0111\u1ed5i, copywriting, ph\u00e2n t\u00edch.<\/p>\n\n\n\n<p><strong>4\/ Ghi l\u1ea1i n\u00f3 trong file excel c\u1ee7a b\u1ea1n&#8230;<\/strong><\/p>\n\n\n\n<p>Trong khung Th\u00f4ng \u0110i\u1ec7p C\u1ed1t L\u00f5i, vi\u1ebft ra tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh.<\/p>\n\n\n\n<p>Vi\u1ebft xu\u1ed1ng th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i c\u1ee7a b\u1ea1n. (<em>B\u1ea1n c\u00f3 th\u1ec3 tinh ch\u1ec9nh n\u00f3 theo th\u1eddi gian, nh\u01b0ng b\u1ea1n c\u1ea7n vi\u1ebft m\u1ed9t s\u1ed1 xu\u1ed1ng gi\u1ea5y ngay b\u00e2y gi\u1edd<\/em>)<\/p>\n\n\n\n<p>Li\u1ec7t k\u00ea 5 &#8211; 7 th\u00f4ng \u0111i\u1ec7p th\u1ee9 c\u1ea5p (<em>N\u1ebfu b\u1ea1n&nbsp;kh\u00f4ng ch\u1eafc ch\u1eafn, l\u00ean danh s\u00e1ch bao nhi\u00eau m\u00e0 b\u1ea1n mu\u1ed1n. Sau \u0111\u00f3 thu h\u1eb9p danh s\u00e1ch c\u1ee7a b\u1ea1n xu\u1ed1ng 5 &#8211; 7 \u0111\u1ea7u m\u1ee5c y\u00eau th\u00edch nh\u1ea5t.<\/em>)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\"><strong>B\u01b0\u1edbc 5: Th\u1ef1c hi\u1ec7n ph<\/strong>\u00e2n t\u00edch c\u1ea1nh tranh<\/span><\/h3>\n\n\n\n<p>L\u1ef1a ch\u1ecdn n\u0103m th\u01b0\u01a1ng hi\u1ec7u trong ng\u00e0nh c\u1ee7a b\u1ea1n m\u00e0 b\u1ea1n th\u1ea5y h\u1ecd s\u1eed d\u1ee5ng th\u00e0nh c\u00f4ng content marketing. B\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u trong ng\u00e0nh ho\u1eb7c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u1ecf h\u01a1n &#8211; mi\u1ec5n sao h\u1ecd s\u1eed d\u1ee5ng content marketing \u0111\u1ec3 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Trong khu v\u1ef1c Ph\u00e2n T\u00edch C\u1ea1nh Tranh (<em>competitive analysis<\/em>), b\u1ea1n v\u1eeba t\u1ea1o \u1edf tr\u00ean, li\u1ec7t k\u00ea n\u0103m th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/objectives-4.png\"><img loading=\"lazy\" decoding=\"async\" width=\"634\" height=\"102\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/objectives-4.png\" alt=\"\" class=\"wp-image-4095\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/objectives-4.png 634w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/objectives-4-300x48.png 300w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/><\/a><\/figure>\n\n\n\n<p>Sau \u0111\u00f3 \u0111\u00e1nh gi\u00e1 n\u1ed9i dung c\u1ee7a h\u1ecd:<\/p>\n\n\n\n<p>1\/ C\u1ed1 g\u1eafng x\u00e1c \u0111\u1ecbnh \u0111\u00e2u l\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>2\/ Li\u1ec7t k\u00ea c\u00e1c ch\u1ee7 \u0111\u1ec1 m\u00e0 h\u1ecd \u0111\u00e3 t\u1ea1o. Nh\u1eefng th\u00f4ng tin \u0111\u00f3 h\u1ed7 tr\u1ee3 th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i t\u1ed1t \u0111\u1ebfn \u0111\u00e2u?<\/p>\n\n\n\n<p>3\/ Li\u1ec7t k\u00ea c\u00e1c ki\u1ec3u n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o, bao g\u1ed3m c\u00e1c b\u00e0i vi\u1ebft blog, c\u00e1c b\u00e0i post m\u1ea1ng x\u00e3 h\u1ed9i, podcasts ho\u1eb7c video, c\u00e1c b\u00e1o c\u00e1o chuy\u00ean bi\u1ec7t, slide shows, infographic, ebook v\u00e0 nhi\u1ec1u ki\u1ec3u&nbsp;kh\u00e1c.<\/p>\n\n\n\n<p>4\/ Ghi l\u1ea1i m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a m\u1ed7i ki\u1ec3u n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u0103ng. N\u1ebfu m\u1ed9t v\u00e0i lo\u1ea1i \u0111\u01b0\u1ee3c d\u00f9ng, \u0111\u1eb7t m\u1ed7i lo\u1ea1i n\u1ed9i dung trong d\u00f2ng ri\u00eang c\u1ee7a n\u00f3 trong c\u1ed9t tr\u01b0\u1edbc \u0111\u00f3, sau \u0111\u00f3 li\u1ec7t k\u00ea t\u1ea7n su\u1ea5t c\u1ee7a lo\u1ea1i n\u1ed9i dung \u0111\u00f3 b\u00ean c\u1ea1nh n\u00f3 trong c\u1ed9t n\u00e0y.<\/p>\n\n\n\n<p>5\/ L\u01b0u \u00fd c\u00e1c l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c lo\u1ea1i n\u1ed9i dung kh\u00e1c nhau.<\/p>\n\n\n\n<p>6\/ C\u1ed1 g\u1eafng t\u00ecm kho\u1ea3ng tr\u1ed1ng, n\u00f3i c\u00e1ch kh\u00e1c t\u00ecm nh\u1eefng g\u00ec h\u1ecd ch\u01b0a th\u1ef1c hi\u1ec7n trong content marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 6: X\u00e1c \u0111\u1ecbnh \u0111\u1eb7c t\u00ednh ri\u00eang c\u1ee7a b\u1ea1n<\/span><\/h3>\n\n\n\n<p>N\u1ed9i dung c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c ch\u00fa \u00fd b\u1edfi Google ho\u1eb7c b\u1edfi ng\u01b0\u1eddi \u0111\u1ecdc n\u1ebfu n\u00f3 ch\u1ec9 \u0111\u01b0\u1ee3c x\u00e0o n\u1ea5u l\u1ea1i t\u1eeb nh\u1eefng n\u01a1i kh\u00e1c tr\u00ean Internet. \u0110\u1ec3 n\u1ed5i b\u1eadt, b\u1ea1n c\u1ea7n l\u00e0m c\u00e1i g\u00ec \u0111\u00f3 c\u00f3 t\u00ednh duy nh\u1ea5t.<\/p>\n\n\n\n<p>Xem l\u1ea1i ph\u00e2n t\u00edch c\u1ea1nh tranh c\u1ee7a b\u1ea1n m\u1ed9t l\u1ea7n n\u1eefa, v\u00e0 c\u1ed1 g\u1eafng t\u00ecm ra &#8220;\u0111i\u1ec1u g\u00ec&#8221; m\u00e0 m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn, y\u1ebfu t\u1ed1 \u0111\u1ed9c \u0111\u00e1o n\u00e0o l\u00e0m cho h\u1ecd t\u1ecfa s\u00e1ng.<\/p>\n\n\n\n<p>M\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 v\u1eeba \u0111i c\u00f9ng v\u1edbi c\u1ea1nh tranh v\u00e0 v\u1eabn ph\u1ee5c v\u1ee5 \u0111i\u1ec1u g\u00ec \u0111\u00f3 kh\u00e1c bi\u1ec7t. V\u00ec v\u1eady t\u00ecm \u0111\u1ebfn \u0111i\u1ec1u g\u00ec \u0111\u00f3 m\u00e0 h\u1ecd ch\u01b0a th\u1ef1c hi\u1ec7n. \u0110\u00e2y l\u00e0 kho\u1ea3ng tr\u1ed1ng m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u1ea5p \u0111\u1ea7y \u0111\u1ec3 l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u1edf l\u00ean \u0111\u1ed9c \u0111\u00e1o.<\/p>\n\n\n\n<p>M\u1ed9t v\u00e0i v\u00ed d\u1ee5 b\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp \u0111\u1ec3 kh\u00e1c bi\u1ec7t:<\/p>\n\n\n\n<ul><li>Phong c\u00e1ch c\u1ee7a b\u1ea1n<\/li><li>C\u00e1 t\u00ednh c\u1ee7a b\u1ea1n<\/li><li>Chi\u1ec1u s\u00e2u th\u00f4ng tin c\u1ee7a b\u1ea1n<\/li><li>H\u01b0\u1edbng ti\u1ebfp c\u1eadn \u0111\u1ed9c \u0111\u00e1o t\u1edbi ch\u1ee7 \u0111\u1ec1 c\u1ed1t l\u00f5i<\/li><li>\u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n<\/li><\/ul>\n\n\n\n<p>\u0110\u1ea5y l\u00e0 &#8220;s\u1ef1 ph\u00e2n bi\u1ec7t&#8221; c\u1ee7a b\u1ea1n. G\u00f5 n\u00f3 v\u00e0o trong b\u1ea3n k\u1ebf ho\u1ea1ch b\u00ean d\u01b0\u1edbi ph\u00e2n t\u00edch c\u1ea1nh tranh.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/objectives-5.png\"><img loading=\"lazy\" decoding=\"async\" width=\"253\" height=\"107\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/objectives-5.png\" alt=\"\" class=\"wp-image-4096\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Khach_hang_muc_tieu\"><\/span><span style=\"color: #008000;\">#3. Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\"><strong>B\u01b0\u1edbc 1: Quy\u1ebft \u0111\u1ecbnh xem ai l\u00e0 ng\u01b0\u1eddi mu\u1ed1n \u0111\u1ecdc n\u1ed9i dung c\u1ee7a b\u1ea1n<\/strong><\/span><\/h3>\n\n\n\n<p><strong>1\/ L\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng ng\u00e1ch.<\/strong><\/p>\n\n\n\n<p>S\u1ef1 th\u1eadt v\u1ec1 marketing l\u00e0 th\u1ebf n\u00e0y, n\u1ebfu b\u1ea1n mu\u1ed1n h\u01b0\u1edbng \u0111\u1ebfn t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi, b\u1ea1n s\u1ebd kh\u00f4ng ch\u1ea1m \u0111\u01b0\u1ee3c b\u1ea5t k\u1ef3 ai c\u1ea3. V\u00ec v\u1eady b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng ng\u00e1ch b\u1ea1n mu\u1ed1n ph\u1ee5c v\u1ee5. \u0110\u00f3 l\u00e0 nh\u00f3m ng\u01b0\u1eddi c\u1ee5 th\u1ec3 th\u00edch c\u00e1c ch\u1ee7 \u0111\u1ec1 b\u1ea1n vi\u1ebft.<\/p>\n\n\n\n<p><strong>2\/ L\u1ecdc th\u1ecb tr\u01b0\u1eddng ng\u00e1ch.<\/strong><\/p>\n\n\n\n<p>C\u1ea7n ph\u1ea3i&nbsp;c\u1ee5 th\u1ec3 h\u00f3a v\u1ec1 nh\u1eefng ng\u01b0\u1eddi m\u00e0 b\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn. V\u00ed d\u1ee5, &#8220;ng\u01b0\u1eddi y\u00eau \u0111\u1ed9ng v\u1eadt&#8221; l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e1ch, nh\u01b0ng nh\u01b0 th\u1ebf v\u1eabn t\u01b0\u01a1ng \u0111\u1ed1i r\u1ed9ng. &#8220;Nh\u1eefng ng\u01b0\u1eddi y\u00eau m\u00e8o&#8221; l\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e1ch s\u00e2u h\u01a1n v\u00e0 c\u00f3 th\u1ec3 h\u01b0\u1edbng m\u1ee5c ti\u00eau t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<p><strong>3\/ B\u1ea1n c\u00f3 th\u1ec3 thu h\u1eb9p l\u0129nh v\u1ef1c h\u01a1n n\u1eefa kh\u00f4ng?<\/strong><\/p>\n\n\n\n<p>M\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e1ch si\u00eau nh\u1ecf l\u00e0 t\u1eadp con c\u1ee7a th\u1ecb tr\u01b0\u1eddng ng\u00e1ch m\u00e0 b\u1ea1n ch\u1ecdn. V\u00ed d\u1ee5, &#8220;ng\u01b0\u1eddi lai t\u1ea1o m\u00e8o&#8221; ho\u1eb7c &#8220;nh\u1eefng ng\u01b0\u1eddi y\u00eau m\u00e8o kh\u00f4ng l\u00f4ng&#8221; l\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e1ch si\u00eau nh\u1ecf trong nh\u00f3m nh\u1eefng &#8220;ng\u01b0\u1eddi y\u00eau m\u00e8o&#8221;.<\/p>\n\n\n\n<p>Khi ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, ch\u1ecdn m\u1ed9t nh\u00f3m nh\u1ecf c\u00f3 th\u1ec3 \u0111\u1ee7 l\u1edbn \u0111\u1ec3 \u0111\u1ec3 gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau marketing.<\/p>\n\n\n\n<p><strong>4\/ Nh\u1eadp v\u00e0o l\u1ef1a ch\u1ecdn&nbsp;c\u1ee7a b\u1ea1n trong h\u1ed9p th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i c\u1ee7a&nbsp;b\u1ea3n k\u1ebf ho\u1ea1ch n\u1ed9i dung.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/target-audience-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"524\" height=\"97\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/target-audience-1.png\" alt=\"\" class=\"wp-image-4099\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/target-audience-1.png 524w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/target-audience-1-300x56.png 300w\" sizes=\"(max-width: 524px) 100vw, 524px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 2: Ch\u1eafc ch\u1eafn r\u1eb1ng n\u00f3 l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng kh\u1ea3 thi<\/span><\/h3>\n\n\n\n<p>Ch\u1ec9 v\u00ec b\u1ea1n mu\u1ed1n vi\u1ebft v\u1ec1 m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 n\u00f3 ph\u00f9 h\u1ee3p v\u00e0 t\u1ed1t cho b\u1ea1n. Tr\u01b0\u1edbc khi b\u1ea1n quy\u1ebft \u0111\u1ecbnh &#8220;chi\u1ebfn&#8221; m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u1ee5 th\u1ec3, ch\u1eafc ch\u1eafn r\u1eb1ng n\u00f3 l\u00e0 th\u1ecb tr\u01b0\u1eddng kh\u1ea3 thi.<\/p>\n\n\n\n<p><strong>1\/ T\u1ef1 h\u1ecfi b\u1ea3n th\u00e2n:<\/strong><\/p>\n\n\n\n<ul><li>C\u00f3 \u0111\u1ee7 ng\u01b0\u1eddi trong nh\u00f3m \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c \u0111\u01a1n h\u00e0ng v\u00e0 m\u1ee5c ti\u00eau x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng?<\/li><li>M\u1ecdi ng\u01b0\u1eddi c\u00f3 mu\u1ed1n ho\u1eb7c c\u1ea7n th\u00f4ng tin b\u1ea1n cung c\u1ea5p?<\/li><li>L\u1ee3i \u00edch kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?<\/li><li>B\u1ea1n c\u00f3 hi\u1ec3u c\u00e1i g\u00ec l\u00e0m &#8220;n\u1ea3y c\u00f2&#8221; ph\u1ea3n \u1ee9ng mua h\u00e0ng c\u1ee7a h\u1ecd?<\/li><li>H\u1ecd c\u00f3 \u0111\u1ee7 kh\u1ea3 n\u0103ng mua \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n kh\u00f4ng?<\/li><li>H\u1ecd c\u00f3 truy c\u1eadp qua email v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i?<\/li><li>H\u1ecd c\u00f3&nbsp;s\u1eb5n s\u00e0ng \u0111\u00f3n nh\u1eadn th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n kh\u00f4ng?<\/li><\/ul>\n\n\n\n<p><strong>2\/ Th\u1ef1c hi\u1ec7n t\u00ecm ki\u1ebfm tr\u00ean Google \u0111\u1ec3 x\u00e1c minh r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm th\u00f4ng tin m\u00e0 b\u1ea1n d\u1ef1 \u0111\u1ecbnh ph\u00e2n ph\u1ed1i:<\/strong><\/p>\n\n\n\n<ul><li>Truy c\u1eadp Google Adwords<\/li><li>G\u00f5 v\u00e0o t\u1eeb kh\u00f3a<\/li><li>X\u00e1c minh c\u00f3 \u00edt nh\u1ea5t 10 ng\u00e0n l\u01b0\u1ee3t t\u00ecm ki\u1ebfm tr\u00ean th\u00e1ng<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/target-audience-2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"504\" height=\"165\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/target-audience-2.png\" alt=\"\" class=\"wp-image-4100\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/target-audience-2.png 504w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/target-audience-2-300x98.png 300w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 3: \u0110\u1ecbnh v\u1ecb kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng<\/span><\/h3>\n\n\n\n<p>M\u1ed9t th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ch\u1ec9 c\u00f3 m\u1ed9t ki\u1ec3u ng\u01b0\u1eddi. N\u00f3 l\u00e0 m\u1ed9t nh\u00f3m ng\u01b0\u1eddi m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i. V\u00ec v\u1eady b\u1ea1n c\u1ea7n t\u00ecm c\u00e1c t\u00edn hi\u1ec7u cho th\u1ea5y \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n coi b\u1ea3n th\u00e2n&nbsp;l\u00e0 m\u1ed9t nh\u00f3m ng\u01b0\u1eddi \u0111\u1ed9c nh\u1ea5t. N\u1ebfu h\u1ecd t\u1eadp h\u1ee3p l\u1ea1i v\u1edbi nhau v\u00e0 l\u1ea1i&nbsp;c\u00f3 c\u1ea3 m\u1ed9t danh s\u00e1ch \u0111\u1ecba ch\u1ec9 email nh\u1eafm \u0111\u1ebfn nh\u00f3m n\u00e0y n\u1eefa, th\u00ec b\u1ea1n c\u00f3 m\u1ed9t th\u1ecb tr\u01b0\u1eddng t\u1ed1t.<\/p>\n\n\n\n<ul><li>T\u00ecm&nbsp;c\u00e1c hi\u1ec7p h\u1ed9i ho\u1eb7c c\u00e1c nh\u00f3m m\u00e0 h\u1ecd thu\u1ed9c v\u1ec1.<\/li><li>T\u00ecm c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i h\u1ecd s\u1eed d\u1ee5ng.<\/li><li>X\u00e1c \u0111\u1ecbnh c\u00e1c t\u1ea1p ch\u00ed ho\u1eb7c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng kh\u00e1c h\u1ecd theo d\u00f5i. Ki\u1ec3m tra xem n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 thu\u00ea danh s\u00e1ch.<\/li><li>T\u00ecm \u00edt nh\u1ea5t ba s\u1ef1 ki\u1ec7n h\u1ecd tham d\u1ef1. Ki\u1ec3m tra xem n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 tham d\u1ef1, ho\u1eb7c n\u1ebfu c\u00f3 th\u1ec3, n\u00f3i chuy\u1ec7n t\u1ea1i \u0111\u00f3 ho\u1eb7c c\u00f3 m\u1ed9t gian h\u00e0ng t\u1ea1i s\u1ef1 ki\u1ec7n.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 4: T\u1ea1o m\u1ed9t &#8220;Avatar&#8221; ho\u1eb7c Danh t\u00ednh c\u00e1 nh\u00e2n (persona) &#8211; ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n chung trong th\u1ecb tr\u01b0\u1eddng&nbsp;m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/span><\/h3>\n\n\n\n<p>B\u1ea1n kh\u00f4ng n\u00ean vi\u1ebft n\u1ed9i dung cho c\u1ea3&nbsp;nh\u00f3m. N\u00f3 ph\u1ea3i tr\u00f4ng gi\u1ed1ng b\u1ea1n vi\u1ebft cho m\u1ed9t ng\u01b0\u1eddi th\u00f4i &#8211; \u0111\u00f3 ch\u00ednh l\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n. V\u00ec v\u1eady b\u1ea1n c\u1ea7n bi\u1ebft ng\u01b0\u1eddi \u0111\u1ecdc \u0111\u00f3 l\u00e0 ai. V\u00e0 \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3, b\u1ea1n c\u1ea7n t\u1eadp trung v\u00e0o c\u00e1c chi ti\u1ebft.<\/p>\n\n\n\n<p>Trong b\u00e0i t\u1eadp n\u00e0y, b\u1ea1n \u0111\u1eebng&nbsp;ch\u1ecdn m\u1ed9t kho\u1ea3ng r\u1ed9ng tu\u1ed5i ho\u1eb7c thu nh\u1eadp. H\u00e3y c\u1ee5 th\u1ec3 h\u00f3a. T\u1ea1o m\u1ed9t ng\u01b0\u1eddi \u0111\u1ea1i \u0111i\u1ec7n cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi trong th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. V\u00ec v\u1eady khi b\u1ea1n t\u1ea1o n\u1ed9i dung, b\u1ea1n c\u00f3 th\u1ec3 vi\u1ebft n\u00f3 cho ng\u01b0\u1eddi n\u00e0y.<\/p>\n\n\n\n<p><strong>1\/ T\u1ea1o danh s\u00e1ch c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc l\u00fd t\u01b0\u1edfng.<\/strong><\/p>\n\n\n\n<ul><li>Tu\u1ed5i<\/li><li>Gi\u1edbi<\/li><li>N\u01a1i sinh s\u1ed1ng<\/li><li>M\u1ee9c thu nh\u1eadp<\/li><li>Tr\u00ecnh \u0111\u1ed9 gi\u00e1o d\u1ee5c<\/li><li>T\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n ho\u1eb7c gia \u0111inh<\/li><li>Ngh\u1ec1 nghi\u1ec7p<\/li><li>Ch\u1ee7ng t\u1ed9c<\/li><\/ul>\n\n\n\n<p><strong>2\/ L\u00ean danh s\u00e1ch c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m t\u00e2m l\u00fd (gi\u00e1 tr\u1ecb v\u00e0 chu\u1ea9n m\u1ef1c) c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc l\u00fd t\u01b0\u1edfng<\/strong><\/p>\n\n\n\n<ul><li>Nh\u00e2n c\u00e1ch<\/li><li>Th\u00e1i \u0111\u1ed9<\/li><li>Gi\u00e1 tr\u1ecb<\/li><li>S\u1edf th\u00edch \/ Th\u00f3i quen<\/li><li>Phong c\u00e1ch s\u1ed1ng<\/li><li>H\u00e0nh vi<\/li><\/ul>\n\n\n\n<p><strong>3\/ Cho anh \u1ea5y ho\u1eb7c c\u00f4 \u1ea5y m\u1ed9t c\u00e1i t\u00ean.<\/strong><\/p>\n\n\n\n<p><strong>4\/ N\u1ebfu c\u00f3 th\u1ec3 h\u00e3y t\u00ecm m\u1ed9t b\u1ee9c \u1ea3nh.<\/strong><\/p>\n\n\n\n<p>Ch\u1ee5p m\u1ed9t b\u1ee9c \u1ea3nh v\u1ec1 kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1.<\/p>\n\n\n\n<p>Gh\u00e9 th\u0103m&nbsp;morguefile.com&nbsp;\u0111\u1ec3 t\u00ecm c\u00e1c b\u1ee9c \u1ea3nh mi\u1ec5n ph\u00ed ch\u1ea5t l\u01b0\u1ee3ng cao.<\/p>\n\n\n\n<p>Gh\u00e9 th\u0103m&nbsp;dreamstime.com&nbsp;\u0111\u1ec3 t\u00ecm \u1ea3nh tr\u1ea3 ph\u00ed ho\u1eb7c mi\u1ec5n ph\u00ed.<\/p>\n\n\n\n<p>H\u00ecnh \u1ea3nh \u0111\u1ea1i di\u1ec7n cho kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong marketing. N\u00f3 ch\u1ec9 cho b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c ng\u01b0\u1eddi n\u00e0o b\u1ea1n c\u1ea7n t\u1ea1o n\u1ed9i dung. Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n b\u1ecf qua b\u01b0\u1edbc n\u00e0y. B\u1ea1n c\u00e0ng hi\u1ec3u bi\u1ebft h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, c\u00e0ng c\u00f3 nhi\u1ec1u ch\u00fa \u00fd b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">Th\u00f4ng tin th\u00eam: \u0110\u1ecbnh v\u1ecb kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n<\/span><\/h3>\n\n\n\n<p>Peoplebrowsr.com&nbsp;(<em>tr\u1ea3 ph\u00ed<\/em>), \u0111\u00e2y l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh l\u1ecdc c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn t\u1eeb 1000 ng\u00e0y d\u1eef li\u1ec7u x\u00e3 h\u1ed9i cho hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc&nbsp;h\u01a1n v\u1ec1 \u1ea3nh h\u01b0\u1edfng, t\u00ecnh c\u1ea3m, nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 t\u00e2m l\u00fd h\u1ecdc &#8211; \u0111\u1ec3 gi\u00fap b\u1ea1n k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, qu\u1ea3n l\u00fd nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u, c\u1ed9ng t\u00e1c qua m\u1ea1ng v\u00e0 gia t\u0103ng ROI tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/target-audience-3.png\"><img loading=\"lazy\" decoding=\"async\" width=\"275\" height=\"187\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/target-audience-3.png\" alt=\"\" class=\"wp-image-4102\"\/><\/a><\/figure>\n\n\n\n<p>KISSmetrics.com (<em>tr\u1ea3 ph\u00ed<\/em>) Gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n b\u1eb1ng c\u00e1ch theo d\u00f5i &#8220;c\u00e1c s\u1ef1 ki\u1ec7n&#8221;, ho\u1eb7c h\u00e0nh vi m\u1ecdi ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n tr\u00ean trang web c\u1ee7a b\u1ea1n, th\u00ed d\u1ee5 nh\u01b0 &#8220;gh\u00e9 th\u0103m l\u1ea1i trang web&#8221; ho\u1eb7c &#8220;ho\u00e0n t\u1ea5t thanh to\u00e1n&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/target-audience-4.png\"><img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"139\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/target-audience-4.png\" alt=\"\" class=\"wp-image-4101\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/target-audience-4.png 460w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/target-audience-4-300x91.png 300w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/><\/a><\/figure>\n\n\n\n<p>Forrester.com (<em>mi\u1ec5n ph\u00ed, tr\u1ea3 ph\u00ed<\/em>). C\u00f4ng c\u1ee5 n\u00e0y gi\u00fap b\u1ea1n m\u00f4 t\u1ea3 ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i online c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 gi\u00fap b\u1ea1n bi\u1ebft n\u01a1i h\u1ecd t\u00ecm n\u1ed9i dung tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/target-audience-5.png\"><img loading=\"lazy\" decoding=\"async\" width=\"267\" height=\"195\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/target-audience-5.png\" alt=\"\" class=\"wp-image-4103\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Chien_luoc\"><\/span><span style=\"color: #008000;\">#4 Chi\u1ebfn l\u01b0\u1ee3c<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 1: Nh\u00e0o n\u1eb7n th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i c\u1ee7a b\u1ea1n th\u00e0nh tuy\u00ean b\u1ed1 l\u1ee3i \u00edch ho\u1eb7c tagline<\/span><\/h3>\n\n\n\n<p>T\u1eeb b\u00e2y gi\u1edd, th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i (<em>core message<\/em>) c\u1ee7a b\u1ea1n s\u1ebd tr\u1edf th\u00e0nh h\u01b0\u1edbng d\u1eabn cho m\u1ecdi n\u1ed9i dung b\u1ea1n s\u1ea3n xu\u1ea5t. N\u1ebfu ch\u1ee7 \u0111\u1ec1 ho\u1eb7c \u00fd t\u01b0\u1edfng kh\u00f4ng h\u1ed7 tr\u1ee3 cho th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i, \u0111\u1eebng ph\u00ed th\u1eddi gian cho n\u00f3.<\/p>\n\n\n\n<p>1\/&nbsp;KHU\u1ebeCH \u0110\u1ed8NG TR\u00cd N\u00c3O (BRAINSTORM) \u0110\u1ec2 T\u1ea0O L\u1edcI TUY\u00caN B\u1ed0 NG\u1eaeN G\u1eccN M\u1ea0NH M\u1ebc T\u00d3M T\u1eaeT \u0110\u01af\u1ee2C TH\u00d4NG \u0110I\u1ec6P C\u1ed0T L\u00d5I C\u1ee6A B\u1ea0N.<\/p>\n\n\n\n<p>2\/ THAY TH\u1ebe, \u0110\u01afA RA T\u1eacP H\u1ee2P C\u00c2U C\u00d3 BA CH\u1eee C\u00d3 TH\u1ec2 T\u00d3M T\u1eaeT TH\u00d4NG \u0110I\u1ec6P C\u1ed0T L\u00d5I HO\u1eb6C L\u1ee2I \u00cdCH C\u1ee6A VI\u1ec6C KINH DOANH.<\/p>\n\n\n\n<p>3\/ T\u1ea0O M\u1ed8T DANH S\u00c1CH C\u00c1C \u00dd T\u01af\u1edeNG T\u1ed0T NH\u1ea4T CHO TAG LINES.<\/p>\n\n\n\n<p>4\/ KI\u1ec2M TRA \u00dd T\u01af\u1edeNG V\u1edaI B\u1ea0N B\u00c8, \u0110\u1ed2NG NGHI\u1ec6P&nbsp;V\u00c0 TH\u1eacM CH\u00cd L\u00c0 C\u1ea2 KH\u00c1CH H\u00c0NG.<\/p>\n\n\n\n<p>5\/ GHI L\u1ea0I L\u1edcI TUY\u00caN B\u1ed0 L\u1ee2I \u00cdCH (TAGLINE) B\u00caN D\u01af\u1edaI KHU V\u1ef0C &#8220;T\u00d3M T\u1eaeT \/ T\u1eea KH\u00d3A&#8221; TRONG H\u1ed8P TH\u00d4NG \u0110I\u1ec6P C\u1ed0T L\u00d5I C\u1ee6A&nbsp;B\u1ea2N K\u1ebe HO\u1ea0CH.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 2: Chuy\u1ec3n th\u00f4ng \u0111i\u1ec7p th\u1ee9 c\u1ea5p sang d\u1ea1ng t\u1eeb kh\u00f3a<\/span><\/h3>\n\n\n\n<p>Trong ch\u01b0\u01a1ng 3, b\u1ea1n s\u1ebd t\u1ea1o c\u00e1c th\u01b0 m\u1ee5c tr\u00ean trang web \u0111\u1ec3 gi\u00fap m\u1ecdi ng\u01b0\u1eddi d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y n\u1ed9i dung c\u1ee7a b\u1ea1n. M\u1ed7i th\u01b0 m\u1ee5c s\u1ebd d\u1ef1a tr\u00ean m\u1ed9t th\u00f4ng \u0111i\u1ec7p th\u1ee9 c\u1ea5p trong h\u1ed9p Th\u00f4ng \u0110i\u1ec7p C\u1ed1t L\u00f5i.<\/p>\n\n\n\n<p>B\u00e2y gi\u1edd, b\u1ea1n ch\u1ec9 c\u1ea7n \u0111\u01a1n gi\u1ea3n l\u00e0 chuy\u1ec3n m\u1ed7i th\u00f4ng \u0111i\u1ec7p th\u1ee9 c\u1ea5p sang d\u1ea1ng t\u1eeb kh\u00f3a ho\u1eb7c c\u1ee5m t\u1eeb c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng l\u00e0m ti\u00eau \u0111\u1ec1 cho th\u01b0 m\u1ee5c.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/strategy-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"221\" height=\"143\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/strategy-1.png\" alt=\"\" class=\"wp-image-4140\"\/><\/a><\/figure>\n\n\n\n<p>1\/ NGH\u0128 V\u1ec0 M\u1ed8T T\u1eea KH\u00d3A T\u00d3M T\u1eaeT N\u1ed8I DUNG B\u1ea0N S\u1ebc T\u1ea0O CHO TH\u00d4NG \u0110I\u1ec6P TH\u1ee8 C\u1ea4P.<\/p>\n\n\n\n<p>2\/ NH\u1eacP V\u00c0O T\u1eea HO\u1eb6C C\u1ee4M T\u1eea D\u01af\u1edaI M\u1ee4C &#8220;T\u00d3M T\u1eaeT\/T\u1eea KH\u00d3A&#8221; TRONG TH\u00d4NG \u0110I\u1ec6P C\u1ed0T L\u00d5I B\u00caN C\u1ea0NH M\u1ed6I TH\u00d4NG \u0110I\u1ec6P TH\u1ee8 C\u1ea4P.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 3: Quy\u1ebft \u0111\u1ecbnh ki\u1ec3u n\u1ed9i dung c\u1ee5 th\u1ec3 b\u1ea1n mu\u1ed1n t\u1ea1o<\/span><\/h3>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t ki\u1ec3u ho\u1eb7c nhi\u1ec1u ki\u1ec3u n\u1ed9i dung. L\u1ef1a ch\u1ecdn c\u1ee7a b\u1ea1n bao g\u1ed3m:<\/p>\n\n\n\n<p><strong>B\u00e0i vi\u1ebft d\u1ea1ng blog<\/strong>: B\u00e0i vi\u1ebft n\u00f3i v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i v\u00e0 th\u00f4ng \u0111i\u1ec7p th\u1ee9 c\u1ea5p. Ch\u00fang&nbsp;c\u00f3 th\u1ec3 c\u00f3 \u0111\u1ed9 d\u00e0i t\u1eeb 100 \u0111\u1ebfn 2000 t\u1eeb, ph\u1ee5 thu\u1ed9c v\u00e0o \u0111\u1ecbnh d\u1ea1ng m\u00e0 b\u1ea1n ch\u1ecdn v\u00e0 nh\u1eefng g\u00ec m\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc c\u1ee7a b\u1ea1n \u01b0u th\u00edch.<\/p>\n\n\n\n<p><strong>B\u00e0i vi\u1ebft tr\u00ean t\u1ea1p ch\u00ed<\/strong>: Gi\u1ed1ng nh\u01b0 b\u00e0i vi\u1ebft tr\u00ean blog, c\u00e1c b\u00e0i vi\u1ebft n\u00f3i v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i, nh\u01b0ng thay v\u00ec \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n d\u01b0\u1edbi d\u1ea1ng \u0111i\u1ec7n t\u1eed, b\u1ea1n xu\u1ea5t b\u1ea3n ch\u00fang tr\u00ean t\u1ea1p ch\u00ed in \u1ea5n. T\u1ea1p ch\u00ed n\u00e0y c\u00f3 th\u1ec3 l\u00e0 t\u1ea1p ch\u00ed th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, t\u1ea1p ch\u00ed th\u01b0\u01a1ng m\u1ea1i chuy\u00ean ng\u00e0nh, ho\u1eb7c t\u1ea1p ch\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng (<em>consumer magazine<\/em>) nh\u01b0 Inc., Fortune, Time, v\u00e2n v\u00e2n&#8230;<\/p>\n\n\n\n<p><strong>Video<\/strong>: Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 n\u1ed9i dung \u0111\u1ec1u n\u1eb1m tr\u00ean website c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra k\u00eanh YouTube ho\u1eb7c Vimeo cung c\u1ea5p cho b\u1ea1n c\u00e1c c\u00e1ch truy c\u1eadp kh\u00e1c nhau t\u1edbi doanh nghi\u1ec7p. M\u1ed9t s\u1ed1 n\u1ed9i dung marketer c\u00f3 th\u1ec3 upload video l\u00ean YouTube sau \u0111\u00f3 \u0111\u0103ng l\u1ea1i tr\u00ean blog c\u1ee7a h\u1ecd. Nh\u1eefng ng\u01b0\u1eddi kh\u00e1c t\u1ea1o ra m\u1ed9t video blog ho\u1eb7c vlog lu\u00f4n tr\u00ean YouTube.<\/p>\n\n\n\n<p><strong>Podcasts<\/strong>: Podcasts l\u00e0 c\u00e1c b\u00e0i vi\u1ebft d\u1ea1ng \u00e2m thanh ho\u1eb7c c\u00e1c show tr\u00ean radio, th\u01b0\u1eddng \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n tr\u00ean iTunes, Stitcher Radio ho\u1eb7c Blubrry. Podcasting tr\u1edf l\u00ean ph\u1ed5 bi\u1ebfn m\u1ed9t l\u1ea7n n\u1eefa \u1edf th\u1eddi \u0111i\u1ec3m n\u00e0y b\u1edfi v\u00ec c\u00f3 nhi\u1ec1u&nbsp;ng\u01b0\u1eddi kh\u00f4ng c\u00f3 th\u1eddi gian \u0111\u1ecdc, c\u00f3 th\u1ec3 nghe c\u00e1c b\u00e0i b\u00e1o trong khi \u0111i l\u00e0m ho\u1eb7c c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00e1c.<\/p>\n\n\n\n<p><strong>H\u1ed9i th\u1ea3o tr\u00ean web<\/strong>: B\u1ea1n c\u00f3 th\u1ec3 tr\u00ecnh b\u00e0y th\u00f4ng tin tr\u1ef1c ti\u1ebfp cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u00f4ng qua webinar v\u00e0 telesminars, sau \u0111\u00f3 s\u1eed d\u1ee5ng&nbsp;b\u1ea3n ghi v\u00e0 slide th\u00e0nh n\u1ed9i dung tr\u00ean trang web c\u1ee7a b\u1ea1n, trong danh s\u00e1ch nh\u1eadn b\u1ea3n tin (newsletters) v\u00e0 trong c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh\/s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p><strong>B\u00e0i ph\u00e1t bi\u1ec3u, workshops, ph\u1ecfng v\u1ea5n<\/strong>: N\u1ebfu n\u00f3 l\u00e0 th\u00f4ng tin, n\u00f3 l\u00e0 n\u1ed9i dung. V\u00e0 th\u1eadt d\u1ec5 d\u00e0ng \u0111\u1ec3 t\u00e1i ch\u1ebf th\u00f4ng tin n\u00e0y, k\u1ebft h\u1ee3p n\u00f3 th\u00e0nh d\u1ea1ng n\u1ed9i dung kh\u00e1c \u0111\u1ec3 gia t\u0103ng gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n<p><strong>B\u1ea3n tr\u00ecnh b\u00e0y Powerpoint<\/strong>: \u0110\u0103ng ch\u00fang l\u00ean website c\u1ee7a b\u1ea1n. Chuy\u1ec3n ch\u00fang sang d\u1ea1ng infographic. S\u1eed d\u1ee5ng ch\u00fang tr\u00ean c\u00e1c b\u00e0i \u0111\u0103ng blog. Upload ch\u00fang l\u00ean Slideshare (<em>trang web chuy\u00ean cho powerpoint<\/em>).<\/p>\n\n\n\n<p><strong>C\u00e1c h\u01b0\u1edbng d\u1eabn (Tutorials)<\/strong>: B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t trang web cung c\u1ea5p c\u00e1c \u0111\u01b0\u1eddng link \u0111\u1ec3 th\u00eam th\u00f4ng tin, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1o m\u1ed9t k\u1ebf ho\u1ea1ch b\u00e0i vi\u1ebft cho vi\u1ec7c h\u1ecdc m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 m\u1edbi. \u0110\u00e2y l\u00e0 c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec1 x\u00e2y d\u1ef1ng uy t\u00edn trong gi\u1edbi chuy\u00ean m\u00f4n c\u1ee7a b\u1ea1n.&nbsp;H\u00e3y nh\u1edb n\u00f3i cho m\u1ecdi ng\u01b0\u1eddi bi\u1ebft ph\u1ea3i l\u00e0m g\u00ec n\u1ebfu h\u1ecd c\u1ea7n tr\u1ee3 gi\u00fap th\u00eam. (<em>Xem c\u00e1ch d\u1ec5 d\u00e0ng th\u1ebf n\u00e0o \u0111\u1ec1 th\u00fac \u0111\u1ea9y m\u1ee5c ti\u00eau kinh doanh&nbsp;v\u1edbi n\u1ed9i dung c\u1ee7a b\u1ea1n!<\/em>)<\/p>\n\n\n\n<p><strong>Infographic<\/strong>: Infographic l\u00e0 m\u1ed9t d\u1ea1ng tr\u00ecnh b\u00e0y s\u00e1ng t\u1ea1o c\u00e1c s\u1ef1 ki\u1ec7n v\u00e0 d\u1eef li\u1ec7u so v\u1edbi c\u00e1c b\u00e1o c\u00e1o kh\u00f4 c\u1eb1n s\u1ecfi \u0111\u00e1. N\u1ebfu ch\u00fang \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1ed1t, ch\u00fang s\u1ebd \u0111\u01b0\u1ee3c chia s\u1ebb r\u1ea5t nhi\u1ec1u. Visual.ly l\u00e0 m\u1ed9t ngu\u1ed3n r\u1ea5t t\u1ed1t cho c\u00e1c infographic \u0111\u01a1n gi\u1ea3n.<\/p>\n\n\n\n<p><strong>S\u00e1ch tr\u1eafng v\u00e0 c\u00e1c b\u00e1o c\u00e1o \u0111\u1eb7c bi\u1ec7t<\/strong>: M\u1ecdi ng\u01b0\u1eddi mu\u1ed1n th\u00f4ng tin h\u1eefu \u00edch gi\u00fap h\u1ecd c\u00f3 c\u00e1c ch\u1ecdn l\u1ef1a s\u00e1ng su\u1ed1t. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao s\u00e1ch tr\u1eafng, c\u00e1c b\u00e1o c\u00e1o \u0111\u1eb7c bi\u1ec7t v\u00e0 c\u00e1c nghi\u00ean c\u1ee9u kh\u00e1c l\u1ea1i tr\u1edf th\u00e0nh c\u00e1c s\u1ea3n ph\u1ea9m tuy\u1ec7t v\u1eddi, c\u1ea3 c\u00f3 ph\u00ed v\u00e0 mi\u1ec5n ph\u00ed. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecbnh k\u1ef3 cung c\u1ea5p ch\u00fang nh\u01b0 gi\u00e1 tr\u1ecb t\u0103ng th\u00eam cho ng\u01b0\u1eddi theo d\u00f5i, ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 t\u1eb7ng n\u00f3 nh\u01b0 l\u00e0 c\u00e1ch khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng k\u00fd v\u00e0o danh s\u00e1ch email.<\/p>\n\n\n\n<p><strong>Nh\u1eadn th\u00f4ng tin qua th\u01b0 g\u1eedi (Newsletter)<\/strong>: Content marketing l\u00e0 v\u1ec1 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7. Th\u1ef1c t\u1ebf l\u00e0 g\u1eedi n\u1ed9i dung c\u1ee7a b\u1ea1n v\u00e0o h\u1ed9p inbox c\u1ee7a m\u1ecdi ng\u01b0\u1eddi \u0111\u01a1n gi\u1ea3n h\u01a1n l\u00e0 l\u00e0m m\u1ecdi ng\u01b0\u1eddi truy c\u1eadp webiste c\u1ee7a b\u1ea1n h\u00e0ng ng\u00e0y.&nbsp;M\u1ed9t newsletter c\u0169ng gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng danh s\u00e1ch email.<\/p>\n\n\n\n<p><strong>Ebook, s\u00e1ch v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m \/ ch\u01b0\u01a1ng tr\u00ecnh<\/strong>: Ebook v\u00e0 s\u00e1ch l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 th\u1ea9m quy\u1ec1n. B\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u1ea1o ra c\u00e1c cu\u1ed1n ebook nh\u1ecf nh\u1eafn v\u00e0 b\u00e1n n\u00f3 tr\u00ean Amazon. Sau \u0111\u00f3 chuy\u1ec3n n\u00f3 sang d\u1ea1ng PDF v\u00e0 \u0111\u0103ng n\u00f3 l\u00ean website c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p><strong>M\u1eb9o 1<\/strong>: N\u1ebfu b\u1ea1n ch\u1ec9 m\u1edbi b\u1eaft \u0111\u1ea7u v\u1edbi chi\u1ebfn l\u01b0\u1ee3c marketing n\u1ed9i dung, b\u1eaft \u0111\u1ea7u v\u1edbi blog. Sau \u0111\u00f3 khi b\u1ea1n c\u00f3 nhi\u1ec1u chuy\u00ean m\u00f4n h\u01a1n, th\u00eam m\u1ed9t ho\u1eb7c hai \u0111\u1ecbnh d\u1ea1ng m\u1edbi c\u00f9ng m\u1ed9t l\u00fac.<\/p>\n\n\n\n<p><strong>M\u1eb9o 2:&nbsp;<\/strong>Tr\u01b0\u1edbc quy\u1ebft \u0111\u1ecbnh ch\u1ecdn m\u1ed9t \u0111\u1ecbnh d\u1ea1ng n\u00e0o \u0111\u00f3, ki\u1ec3m tra hai l\u1ea7n:<\/p>\n\n\n\n<ul><li>C\u00f3 c\u00e1i g\u00ec d\u1ec5 cho b\u1ea1n \u0111\u1ec3 t\u1ea1o kh\u00f4ng?<\/li><li>Nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i b\u1ea1n c\u00f3 mu\u1ed1n nh\u1eadn th\u00f4ng tin trong \u0111\u1ecbnh d\u1ea1ng \u0111\u00f3 kh\u00f4ng?<\/li><\/ul>\n\n\n\n<p><strong>B\u00e2y gi\u1edd \u0111\u1ebfn phi\u00ean b\u1ea1n:<\/strong><\/p>\n\n\n\n<p>\u1ede \u0111\u1ea7u b\u1ea3n k\u1ebf ho\u1ea1ch, trong c\u1ed9t \u0111\u1ea7u ti\u00ean c\u1ee7a K\u1ebf Ho\u1ea1ch K\u00eanh, vi\u1ebft ki\u1ec3u n\u1ed9i dung b\u1ea1n mu\u1ed1n s\u1ea3n xu\u1ea5t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 4: Thi\u1ebft l\u1eadp l\u1ecbch \u0111\u0103ng b\u00e0i<\/span><\/h3>\n\n\n\n<p><strong>1\/ Quy\u1ebft \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 th\u01b0\u1eddng xuy\u00ean b\u1ea1n c\u1ea7n \u0111\u0103ng b\u00e0i.<\/strong><\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 blogger v\u00e0 vlogger \u0111\u0103ng b\u00e0i h\u00e0ng ng\u00e0y, trong khi m\u1ed9t s\u1ed1 kh\u00e1c xu\u1ea5t b\u1ea3n h\u00e0ng th\u00e1ng. L\u1ef1a ch\u1ecdn kho\u1ea3ng ph\u00f9 h\u1ee3p v\u1edbi b\u1ea1n. Suy ngh\u0129 c\u1ea9n th\u1eadn v\u1ec1 l\u01b0\u1ee3ng th\u1eddi gian cho ph\u00e9p b\u1ea1n t\u1ea1o c\u00e1c \u0111\u1ecbnh d\u1ea1ng kh\u00e1c c\u1ee7a n\u1ed9i dung, tham gia v\u00e0o m\u1ea1ng x\u00e3 h\u1ed9i, v\u00e0 th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c c\u00f2n l\u1ea1i c\u1ee7a b\u1ea1n. Ghi quy\u1ebft \u0111\u1ecbnh c\u1ee7a b\u1ea1n v\u00e0o c\u1ed9t E, &#8220;T\u1ea7n su\u1ea5t.&#8221; (<em>Frequency<\/em>)<\/p>\n\n\n\n<p><strong>2\/ Quy\u1ebft \u0111\u1ecbnh v\u1ec1 \u0111\u1ed9 d\u00e0i.<\/strong><\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 mu\u1ed1n thi\u1ebft l\u1eadp s\u1ed1 t\u1eeb cho vi\u1ec7c vi\u1ebft n\u1ed9i dung v\u00e0 th\u1eddi l\u01b0\u1ee3ng cho webinars\/podcasts? Ho\u1eb7c b\u1ea1n cho ph\u00e9p b\u1ea5t k\u1ef3 \u0111\u1ed9 d\u00e0i n\u00e0o c\u0169ng \u1ed5n cho ch\u1ee7 \u0111\u1ec1 \u0111\u01b0\u1ee3c vi\u1ebft ra? C\u1ea3 hai c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ec1u ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c, nh\u01b0ng b\u1ea1n c\u1ea7n thi\u1ebft l\u1eadp ti\u00eau chu\u1ea9n cho n\u1ed9i dung n\u1ed9i dung th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Vi\u1ebft quy\u1ebft \u0111\u1ecbnh trong c\u1ed9t D, &#8220;C\u1ea5u tr\u00fac.&#8221; (<em>Structure<\/em>)<\/p>\n\n\n\n<p><strong>3\/ Quy\u1ebft \u0111\u1ecbnh v\u1ec1 phong c\u00e1ch.<\/strong><\/p>\n\n\n\n<p>Gi\u1ecdng v\u00e0 phong c\u00e1ch n\u00e0o b\u1ea1n mu\u1ed1n n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3? Chuy\u1ec7n tr\u00f2? B\u1ea1n b\u00e8? Ng\u1eafn v\u00e0 v\u00e0o th\u1eb3ng v\u1ea5n \u0111\u1ec1? Chuy\u00ean nghi\u1ec7p? B\u1ea1n c\u00f3 cho ph\u00e9p s\u1eed d\u1ee5ng ti\u1ebfng l\u00f3ng v\u00e0 t\u1eeb t\u1ee5c t\u0129u? Quy\u1ebft \u0111\u1ecbnh l\u00e0 c\u1ee7a b\u1ea1n. Ghi quy\u1ebft \u0111\u1ecbnh c\u1ee7a b\u1ea1n v\u00e0o c\u1ed9t F, &#8220;Gi\u1ecdng \u0111i\u1ec7u.&#8221; (<em>Tone<\/em>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Cong_nghe\"><\/span><span style=\"color: #008000;\">#5 C\u00f4ng ngh\u1ec7<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 1: L\u1ef1a ch\u1ecdn n\u1ec1n t\u1ea3ng xu\u1ea5t b\u1ea3n&nbsp;cho m\u1ed7i ki\u1ec3u n\u1ed9i dung b\u1ea1n mu\u1ed1n t\u1ea1o<\/span><\/h3>\n\n\n\n<ul><li>WordPress l\u00e0 m\u1ed9t trong c\u00e1c n\u1ec1n t\u1ea3ng cho web\/blog ph\u1ed5 bi\u1ebfn nh\u1ea5t.<\/li><li>YouTube v\u00e0 Vimeo l\u00e0 n\u1ec1n t\u1ea3ng video ph\u1ed5 bi\u1ebfn nh\u1ea5t.<\/li><li>Blubrry, Stitcher v\u00e0 iTunes l\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng tuy\u1ec7t v\u1eddi cho podcast.<\/li><li>\u0110\u1ecbnh d\u1ea1ng PDF c\u00f3 th\u1ec3 t\u1ed1t cho c\u1ea3 ebook v\u00e0 c\u00e1c b\u00e1o \u0111\u1eb7c bi\u1ec7t. B\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n xu\u1ea5t b\u1ea3n ch\u00fang tr\u00ean Amazon.<\/li><\/ul>\n\n\n\n<p>Trong c\u1ed9t B c\u1ee7a K\u1ebf Ho\u1ea1ch K\u00eanh (Channel Plan), ghi k\u00eanh m\u00e0 b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng \u0111\u1ec3&nbsp;xu\u1ea5t b\u1ea3n m\u1ed7i ki\u1ec3u n\u1ed9i dung b\u1ea1n t\u1ea1o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 2: Quy\u1ebft \u0111\u1ecbnh m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0o b\u1ea1n mu\u1ed1n ho\u1ea1t \u0111\u1ed9ng<\/span><\/h3>\n\n\n\n<p>\u0110\u1eebng c\u1ed1 ho\u1ea1t \u0111\u1ed9ng tr\u00ean m\u1ecdi n\u1ec1n t\u1ea3ng. L\u1ef1a ch\u1ecdn c\u00e1c n\u1ec1n t\u1ea3ng m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng.<\/p>\n\n\n\n<p>1\/ T\u00ecm tr\u00ean Facebook c\u00e1c trang t\u01b0\u01a1ng t\u1ef1 c\u1ee7a b\u1ea1n ho\u1eb7c c\u00f3 c\u00f9ng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Ki\u1ec3m tra m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c. N\u1ebfu m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c l\u00e0 t\u1ed1t, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 l\u1ee3i \u00edch b\u1eb1ng vi\u1ec7c c\u00f3 m\u1eb7t tr\u00ean Facebook.<\/p>\n\n\n\n<p>2\/ T\u00ecm ki\u1ebfm \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean Twitter. C\u00f3 bao nhi\u1ec1u ng\u01b0\u1eddi theo d\u00f5i m\u00e0 h\u1ecd c\u00f3? C\u00f3 bao nhi\u00eau tweet? N\u1ebfu c\u00f3 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau tr\u00ean Twitter, b\u1ea1n c\u00f3 th\u1ec3 thu \u0111\u01b0\u1ee3c l\u1ee3i \u00edch b\u1eb1ng vi\u1ec7c th\u00eam Twitter v\u00e0o k\u1ebf ho\u1ea1ch n\u1ed9i dung.<\/p>\n\n\n\n<p>3\/ B\u1ea1n l\u00e0 doanh nghi\u1ec7p B2B? T\u00ecm m\u1ed9t ho\u1eb7c hai Group LinkedIn li\u00ean quan \u0111\u1ebfn chuy\u00ean m\u00f4n c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>B\u1ea1n v\u1eabn c\u1ea7n c\u00f3 m\u1eb7t tr\u00ean Google+ \u0111\u1ec3 gi\u00fap t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung cho m\u00e1y t\u00ecm ki\u1ebfm:<\/p>\n\n\n\n<ul><li>Thi\u1ebft l\u1eadp profile c\u00e1 nh\u00e2n Google+, ch\u1ee7 s\u1edf h\u1eefu, ho\u1eb7c ng\u01b0\u1eddi qu\u1ea3n l\u00fd n\u1ed9i dung marketing. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p b\u1ea1n thi\u1ebft l\u1eadp Author Rank cho n\u1ed9i dung b\u1ea1n vi\u1ebft.<\/li><li>Xem x\u00e9t vi\u1ec7c t\u1ea1o trang Google+ chuy\u00ean cho doanh nghi\u1ec7p. B\u01b0\u1edbc n\u00e0y l\u00e0 t\u00f9y ch\u1ecdn, nh\u01b0ng n\u1ebfu b\u1ea1n l\u00e0m, b\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp doanh nghi\u1ec7p nh\u01b0 l\u00e0 nh\u00e0 xu\u1ea5t b\u1ea3n n\u1ed9i dung.<\/li><\/ul>\n\n\n\n<p>\u0110i\u1ec1n c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i b\u1ea1n mu\u1ed1n s\u1eed d\u1ee5ng trong K\u1ebf Ho\u1ea1ch K\u00eanh.<\/p>\n\n\n\n<p>1\/ N\u1ebfu b\u1ea1n mu\u1ed1n th\u00eam v\u00e0i d\u00f2ng v\u00e0o K\u1ebf Ho\u1ea1ch K\u00eanh, highlight d\u00f2ng 9, sau \u0111\u00f3 click chu\u1ed9t ph\u1ea3i, l\u1ef1a ch\u1ecdn &#8220;Insert&#8221;. L\u00e0m \u0111i\u1ec1u \u0111\u00f3 bao nhi\u00eau l\u1ea7n m\u00e0 b\u1ea1n mu\u1ed1n.<\/p>\n\n\n\n<p>2\/ Th\u00eam k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i b\u1ea1n ch\u1ecdn trong c\u1ed9t B, &#8220;K\u00eanh.&#8221;<\/p>\n\n\n\n<p>3\/ B\u00ean c\u1ea1nh \u0111\u00f3, d\u01b0\u1edbi &#8220;Ki\u1ec3u N\u1ed9i Dung&#8221;, th\u00eam &#8220;SMM&#8221;, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 Social Media Marketing (Marketing M\u1ea1ng X\u00e3 H\u1ed9i). Gi\u1ed1ng nh\u01b0 th\u1ebf n\u00e0y:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/technology-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"237\" height=\"300\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/technology-1.png\" alt=\"\" class=\"wp-image-4109\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 3: Quy\u1ebft \u0111\u1ecbnh xem b\u1ea1n s\u1ebd l\u01b0u tr\u1eef blog c\u1ee7a b\u1ea1n tr\u00ean c\u00f9ng trang website doanh nghi\u1ec7p hay b\u1ea1n d\u00f9ng n\u00f3 tr\u00ean URL ri\u00eang.<\/span><\/h3>\n\n\n\n<p>C\u00f3 c\u1ea3 ph\u1ea3n \u0111\u1ed1i v\u00e0 \u1ee7ng h\u1ed9 cho c\u1ea3 hai k\u1ecbch b\u1ea3n.<\/p>\n\n\n\n<p>L\u1eddi \u1ee7ng h\u1ed9 cho vi\u1ec7c thi\u1ebft l\u1eadp URL ri\u00eang d\u00e0nh cho blog:<\/p>\n\n\n\n<p>Quay l\u1ea1i th\u00e1ng 12 n\u0103m 2007, Matt Cutts, ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u b\u1ed9 ph\u1eadn Google Webspam, ti\u1ebft l\u1ed9 tr\u00ean blog c\u1ee7a anh \u1ea5y r\u1eb1ng, Google th\u00edch cung c\u1ea5p m\u1ed9t ho\u1eb7c hai k\u1ebft qu\u1ea3 cho m\u1ed7i hostname\/t\u00ean mi\u1ec1n ph\u1ee5 trong m\u1ed7i k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. N\u1ebfu \u0111i\u1ec1u \u0111\u00f3 v\u1eabn \u0111\u00fang (v\u00e0 t\u00f4i kh\u00f4ng nghe th\u1ea5y \u0111i\u1ec1u kh\u00e1c), th\u00ec vi\u1ec7c c\u00f3 website v\u00e0 blog &#8211; chia t\u00e1ch, v\u1edbi t\u00ean mi\u1ec1n ri\u00eang &#8211; &nbsp;s\u1ebd cho ph\u00e9p b\u1ea1n c\u00f3 nhi\u1ec1u k\u1ebft qu\u1ea3 h\u01a1n m\u1ed7i trang.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/technology-2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"546\" height=\"220\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/technology-2.png\" alt=\"\" class=\"wp-image-4114\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/technology-2.png 546w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/technology-2-300x121.png 300w\" sizes=\"(max-width: 546px) 100vw, 546px\" \/><\/a><\/figure>\n\n\n\n<p>L\u1ea5y Crazy Egg l\u00e0m v\u00ed d\u1ee5. N\u00f3 s\u1eed d\u1ee5ng subdomain ri\u00eang, chia t\u00e1ch v\u1edbi website Crazy Egg. \u0110i\u1ec1u \u0111\u00f3 gi\u00fap gia t\u0103ng s\u1ed1 l\u1ea7n blog n\u00e0y hi\u1ec7n ra tr\u00ean SERPs (trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google, Bing,&#8230;).<\/p>\n\n\n\n<p><strong>L\u1eddi ng\u01b0\u1eddi d\u1ecbch<\/strong>: tr\u00ean th\u1ef1c t\u1ebf, b\u00e2y gi\u1edd c\u00e1c trang th\u01b0\u1eddng kh\u00f4ng c\u00f2n chia t\u00e1ch n\u1eefa, m\u00e0 bi\u1ebfn blog th\u00e0nh m\u1ed9t category tr\u00ean trang ch\u00ednh c\u1ee7a c\u00f4ng ty. B\u1ea3n th\u00e2n Crazy Egg hi\u1ec7n gi\u1edd \u0111\u00e3 chuy\u1ec3n subdomain blog.crazyegg.com sang trang crazyegg.com\/blog, t\u1ee9c l\u00e0 c\u00f9ng g\u1ed1c v\u1edbi domain ch\u00ednh.<\/p>\n\n\n\n<p><strong>L\u1eddi \u1ee7ng h\u1ed9 d\u00e0nh cho vi\u1ec7c t\u1ea1o th\u01b0 m\u1ee5c con (tab) tr\u00ean trang ch\u00ednh c\u1ee7a c\u00f4ng ty:<\/strong><\/p>\n\n\n\n<p>Trong nh\u1eefng&nbsp;n\u0103m g\u1ea7n \u0111\u00e2y, Google \u0111\u00e3 cho th\u1ea5y s\u1ef1 \u01b0u ti\u00ean cho c\u00e1c trang web ho\u1ea1t \u0111\u1ed9ng c\u00f3 th\u00eam th\u00f4ng tin h\u1eefu \u00edch (nh\u01b0 l\u00e0 c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean blog). C\u00f3 blog c\u1ee7a b\u1ea1n tr\u00ean website c\u00f4ng ty, do v\u1eady c\u00f3 th\u1ec3 gi\u00fap website c\u00f4ng ty c\u1ee7a b\u1ea1n c\u00f3 th\u1ee9 h\u1ea1ng t\u1ed1t h\u01a1n tr\u00ean SERPs.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/technology-3.png\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"140\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/technology-3.png\" alt=\"\" class=\"wp-image-4115\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/technology-3.png 560w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/technology-3-300x75.png 300w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/a><\/figure>\n\n\n\n<p>Blog l\u00e0 m\u1ed9t th\u01b0 m\u1ee5c con n\u1eb1m trong website doanh nghi\u1ec7p. V\u00ec v\u1eady n\u00f3 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb nh\u01b0 l\u00e0 m\u1ed9t tab \u0111i\u1ec1u h\u01b0\u1edbng. B\u1eb1ng c\u00e1ch s\u1eafp x\u1ebfp nh\u01b0 v\u1eady, to\u00e0n b\u1ed9 website xu\u1ea5t hi\u1ec7n nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng h\u01a1n b\u1edfi v\u00ec c\u00e1c trang m\u1edbi (b\u00e0i \u0111\u0103ng tr\u00ean blog) \u0111\u01b0\u1ee3c th\u00eam v\u00e0o m\u1ed7i tu\u1ea7n. \u0110i\u1ec1u n\u00e0y gi\u00fap cho website \u0111i l\u00ean trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, k\u1ec3 c\u1ea3 cho c\u00e1c t\u1eeb kh\u00f3a c\u00f3 c\u1ea1nh tranh cao.<\/p>\n\n\n\n<p><strong>L\u1ef1a ch\u1ecdn l\u00e0 c\u1ee7a b\u1ea1n.<\/strong><\/p>\n\n\n\n<p>\u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 quy\u1ebft \u0111\u1ecbnh c\u1ea7n ghi l\u1ea1i trong chi\u1ebfn l\u01b0\u1ee3c trang. Tuy v\u1eady n\u00f3 gi\u00fap b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c h\u00e0nh \u0111\u1ed9ng n\u00e0o c\u1ea7n ti\u1ebfn h\u00e0nh ti\u1ebfp.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, quy\u1ebft \u0111\u1ecbnh n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u00ean b\u1ea1n \u0111\u1eb7t cho blog (<em>ch\u00fang ta s\u1ebd n\u00f3i \u0111\u1ebfn n\u00f3 trong ph\u1ea7n k\u1ebf ti\u1ebfp<\/em>).<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng t\u00ean mi\u1ec1n ri\u00eang cho blog v\u00e0 website kinh doanh &#8211; ho\u1eb7c n\u1ebfu b\u1ea1n m\u1edbi b\u1eaft \u0111\u1ea7u v\u00e0 hi\u1ec7n ch\u01b0a c\u00f3 web &#8211; b\u1ea1n c\u1ea7n mua m\u1ed9t t\u00ean mi\u1ec1n (<em>ch\u00fang ta s\u1ebd \u0111\u1ec1 c\u1eadp \u0111\u1ebfn \u0111i\u1ec1u \u0111\u00f3 trong l\u00e1t n\u1eefa<\/em>).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 4: L\u1ef1a ch\u1ecdn t\u00ean cho blog<\/span><\/h3>\n\n\n\n<p>N\u1ebfu blog c\u1ee7a b\u1ea1n \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t tab tr\u00ean website, b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng c\u1ea7n cho n\u00f3 m\u1ed9t c\u00e1i t\u00ean \u0111\u1eb7c bi\u1ec7t. B\u1ea1n c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh g\u1ecdi n\u00f3 l\u00e0 [T\u00ean doanh nghi\u1ec7p c\u1ee7a b\u1ea1n] blog ho\u1eb7c [T\u00ean c\u1ee7a b\u1ea1n] blog.<\/p>\n\n\n\n<p>D\u00f9 sao n\u1ebfu blog c\u1ee7a b\u1ea1n kh\u00e1c v\u1edbi website c\u00f4ng ty, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n m\u1ed9t t\u00ean duy nh\u1ea5t. Ch\u1ec9 c\u1ea7n c\u1ea7n th\u1eadn ch\u1ecdn t\u00ean li\u00ean quan \u0111\u1ebfn t\u00ean web&nbsp;ch\u00ednh ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u, v\u00ec v\u1eady kh\u00e1ch h\u00e0ng kh\u00f4ng b\u1ecb b\u1ed1i r\u1ed1i v\u00ec nh\u1ea7m l\u1eabn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 5: \u0110\u1eb7t mua t\u00ean mi\u1ec1n n\u1ebfu b\u1ea1n mu\u1ed1n l\u01b0u tr\u1eef blog c\u1ee7a b\u1ea1n tr\u00ean m\u1ed9t t\u00ean mi\u1ec1n kh\u00e1c<\/span><\/h3>\n\n\n\n<p>N\u1ebfu b\u1ea1n quy\u1ebft \u0111\u1ecbnh mu\u1ed1n \u0111\u1eb7t blog c\u1ee7a b\u1ea1n&nbsp;tr\u00ean m\u1ed9t mi\u1ec1n (URL) ri\u00eang r\u1ebd, b\u01b0\u1edbc n\u00e0y d\u00e0nh cho b\u1ea1n. C\u00f2n n\u1ebfu kh\u00f4ng, b\u1ecf qua v\u00e0 chuy\u1ec3n sang b\u01b0\u1edbc 6, Qu\u1ea3n Tr\u1ecb N\u1ed9i Dung.<\/p>\n\n\n\n<p>Gh\u00e9 th\u0103m Register.com, GoDaddy.com ho\u1eb7c Namecheap.com \u0111\u1ec3 xem t\u00ean mi\u1ec1n c\u00f3 c\u00f2n kh\u00f4ng. \u0110\u1eebng n\u1ea3n l\u00f2ng n\u1ebfu URL &#8220;ho\u00e0n h\u1ea3o&#8221; c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f2n. Xem x\u00e9t s\u1eed d\u1ee5ng URL d\u00e0i h\u01a1n ho\u1eb7c chuy\u1ec3n sang phi\u00ean b\u1ea3n s\u00e1ng t\u1ea1o cho t\u00ean mi\u1ec1n l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n, v\u00e0 c\u1ed1 g\u1eb1ng cho \u0111\u1ebfn khi t\u00ecm \u0111\u01b0\u1ee3c t\u00ean mi\u1ec1n v\u1eabn c\u00f2n.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/technology-4.png\"><img loading=\"lazy\" decoding=\"async\" width=\"598\" height=\"168\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/technology-4.png\" alt=\"\" class=\"wp-image-4135\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/technology-4.png 598w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/technology-4-300x84.png 300w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 6: Mua m\u1ed9t g\u00f3i hosting<\/span><\/h3>\n\n\n\n<p>L\u1ef1a ch\u1ecdn m\u1ed9t g\u00f3i d\u1ecbch v\u1ee5 hosting \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u sau:<\/p>\n\n\n\n<ul><li>V\u1edbi giao di\u1ec7n C-panel<\/li><li>Cung c\u1ea5p h\u1ed7 tr\u1ee3 24\/7<\/li><li>C\u00f3 th\u1ec3 cho ph\u00e9p th\u00eam nhi\u1ec1u t\u00ean mi\u1ec1n<\/li><li>C\u00f3 kh\u1ea3 n\u0103ng theo d\u00f5i t\u1ed1t c\u00e1c ch\u1ec9 s\u1ed1 v\u00e0 \u0111\u1ea3m b\u1ea3o ho\u00e0n ti\u1ec1n trong 30 ng\u00e0y (<em>l\u1eddi ng\u01b0\u1eddi d\u1ecbch: n\u1ebfu kh\u00f4ng ph\u00f9 h\u1ee3p, c\u00f4ng ty hosting s\u1ebd ho\u00e0n l\u1ea1i ti\u1ec1n cho b\u1ea1n<\/em>).<\/li><\/ul>\n\n\n\n<p>M\u1ed9t s\u1ed1 g\u1ee3i \u00fd:<\/p>\n\n\n\n<ul><li>www.hostgator.com<\/li><li>www.bluehost.com<\/li><\/ul>\n\n\n\n<p><strong>L\u1eddi ng\u01b0\u1eddi d\u1ecbch<\/strong>: c\u00f3 r\u1ea5t nhi\u1ec1u g\u00f3i hosting \u0111\u1ec3 b\u1ea1n ch\u1ecdn l\u1ef1a, dreamhost.com l\u00e0 c\u00f4ng ty hosting kh\u00f4ng s\u1eed d\u1ee5ng C-panel nh\u01b0ng m\u00ecnh th\u1ea5y n\u00f3 d\u00f9ng c\u0169ng r\u1ea5t t\u1ed1t, khuy\u1ebfn kh\u00edch c\u00e1c b\u1ea1n d\u00f9ng th\u1eed. \u0110\u1eb7c bi\u1ec7t g\u00f3i Dreamhost c\u1ee7a h\u1ecd m\u00ecnh d\u00f9ng kho\u1ea3ng 2 n\u0103m nay th\u1ea5y r\u1ea5t \u1ed5n \u0111\u1ecbnh. \u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t khi ch\u1ecdn hosting l\u00e0 \u0111\u1ed9 \u1ed5n \u0111\u1ecbnh, t\u1ed1c \u0111\u1ed9 &amp; kh\u1ea3 n\u0103ng ch\u1ecbu t\u1ea3i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 7: Th\u00eam name server c\u1ee7a b\u1ea1n cho t\u00ean mi\u1ec1n<\/span><\/h3>\n\n\n\n<p>M\u1ed9t khi b\u1ea1n \u0111\u0103ng k\u00fd t\u00ean mi\u1ec1n (URL), v\u00e0 hosting, b\u1ea1n c\u1ea7n k\u1ebft n\u1ed1i&nbsp;ch\u00fang v\u1edbi nhau.<\/p>\n\n\n\n<p>C\u00f4ng ty hosting c\u1ee7a b\u1ea1n s\u1eed d\u1ee5ng c\u00e1i \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 nameserver \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi nh\u00e0 \u0111\u0103ng k\u00fd t\u00ean mi\u1ec1n. \u0110\u00f3 l\u00e0 m\u1ed9t chu\u1ed7i duy nh\u1ea5t (h\u01a1i gi\u1ed1ng m\u1eadt kh\u1ea9u &#8211; password) \u0111\u1ec3 chuy\u1ec3n d\u1ecbch t\u00ean mi\u1ec1n ho\u1eb7c t\u00ean mi\u1ec1n con th\u00e0nh \u0111\u1ecba ch\u1ec9 IP, \u0111i\u1ec1u n\u00e0y gi\u00fap n\u00f3 c\u00f3 kh\u1ea3 n\u0103ng truy c\u1eadp tr\u00ean Web.<\/p>\n\n\n\n<p>1\/ B\u1ea1n s\u1ebd \u0111i\u1ec1n nameserver c\u1ee7a b\u1ea1n tr\u00ean trang tr\u01b0\u1edbc khi b\u1ea1n \u0111\u0103ng nh\u1eadp v\u00e0o t\u00e0i kho\u1ea3n hosting (V\u00ed d\u1ee5, ch\u00fang gi\u1ed1ng nh\u01b0 th\u1ebf n\u00e0y NS1.BLUEHOST.COM v\u00e0 NS2.BLUEHOST.COM)<\/p>\n\n\n\n<p>2\/ Copy v\u00e0 paste nameserver c\u1ee7a b\u1ea1n v\u00e0o trong Word. Sau \u0111\u00f3 \u0111\u0103ng nh\u1eadp t\u00e0i kho\u1ea3n t\u00ean mi\u1ec1n c\u1ee7a b\u1ea1n. D\u00e1n ho\u1eb7c g\u00f5 nameserver v\u00e0o control panel c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/technology-5.png\"><img loading=\"lazy\" decoding=\"async\" width=\"566\" height=\"245\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/technology-5.png\" alt=\"\" class=\"wp-image-4112\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/technology-5.png 566w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/technology-5-300x130.png 300w\" sizes=\"(max-width: 566px) 100vw, 566px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 8: Thi\u1ebft l\u1eadp Blog WordPress c\u1ee7a b\u1ea1n (n\u1ebfu b\u1ea1n ch\u01b0a c\u00f3)<\/span><\/h3>\n\n\n\n<p>Trong tr\u01b0\u1eddng h\u1ee3p b\u1ea1n l\u00e0 ng\u01b0\u1eddi m\u1edbi trong content marketing v\u00e0 hi\u1ec7n t\u1ea1i ch\u01b0a c\u00f3 website, t\u00f4i mu\u1ed1n \u0111\u1ec1 c\u1eadp \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 c\u00e0i \u0111\u1eb7t website c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>T\u00f4i khuy\u00ean b\u1ea1n d\u00f9ng WordPress, n\u00f3 l\u00e0 c\u00f4ng c\u1ee5 \u01b0a th\u00edch c\u1ee7a c\u00e1c marketer l\u00e0m n\u1ed9i dung, b\u1edfi n\u00f3 gi\u00fap d\u1ec5 d\u00e0ng t\u1ea1o v\u00e0 duy tr\u00ec website\/blog.<\/p>\n\n\n\n<p>1\/ \u0110\u0103ng nh\u1eadp (log in) v\u00e0o tr\u00ecnh qu\u1ea3n l\u00fd control panel, n\u00f3 c\u00f2n c\u00f3 t\u00ean l\u00e0 cPanel:<\/p>\n\n\n\n<ul><li>V\u00e0o trang:&nbsp;http:\/\/ten-mien-cua-b\u1ea1n.com\/cPanel.<\/li><li>\u0110\u0103ng nh\u1eadp v\u1edbi user name v\u00e0 password \u0111\u01b0\u1ee3c g\u1eedi t\u1eeb c\u00f4ng ty hosting.<\/li><\/ul>\n\n\n\n<p>2\/ D\u01b0\u1edbi khu v\u1ef1c <strong>Software\/Service<\/strong> click v\u00e0o icon <strong>Fantastico De Luxe<\/strong> \u0111\u1ec3 c\u00e0i \u0111\u1eb7t WordPress.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/technology-6.png\"><img loading=\"lazy\" decoding=\"async\" width=\"545\" height=\"178\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/technology-6.png\" alt=\"\" class=\"wp-image-4110\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/technology-6.png 545w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/technology-6-300x98.png 300w\" sizes=\"(max-width: 545px) 100vw, 545px\" \/><\/a><\/figure>\n\n\n\n<p>3\/ B\u00ean ph\u00eda tay tr\u00e1i c\u1ee7a panel, b\u1ea1n s\u1ebd th\u1ea5y khu v\u1ef1c d\u00e0nh cho WordPress. Click v\u00e0o radio button b\u00ean c\u1ea1nh n\u00f3.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/technology-7.png\"><img loading=\"lazy\" decoding=\"async\" width=\"545\" height=\"217\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/technology-7.png\" alt=\"\" class=\"wp-image-4111\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/technology-7.png 545w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/technology-7-300x119.png 300w\" sizes=\"(max-width: 545px) 100vw, 545px\" \/><\/a><\/figure>\n\n\n\n<p>4\/ B\u1ea1n s\u1ebd v\u00e0o trang c\u00e0i \u0111\u1eb7t WordPress. L\u1ef1a ch\u1ecdn c\u00e0i \u0111\u1eb7t m\u1edbi (<em>new installation<\/em>).<\/p>\n\n\n\n<p>5\/ Ho\u00e0n th\u00e0nh l\u1ef1a ch\u1ecdn, sau \u0111\u00f3 click v\u00e0o &#8220;Install WordPress&#8221; (c\u00e0i \u0111\u1eb7t WordPress) \u1edf ph\u00eda cu\u1ed1i trang. Sau \u0111\u00f3 click v\u00e0o &#8220;Ho\u00e0n th\u00e0nh c\u00e0i \u0111\u1eb7t.&#8221; (<em>Finish installation<\/em>)<\/p>\n\n\n\n<p>6\/ B\u00e2y gi\u1edd b\u1ea1n \u0111\u00e3 c\u00f3 m\u1ed9t trang WordPress c\u01a1 b\u1ea3n, s\u1eb5n s\u00e0ng \u0111\u1ec3 t\u00f9y bi\u1ebfn. N\u1ebfu b\u1ea1n c\u1ea7n gi\u00fap \u0111\u1ee1, gh\u00e9 th\u0103m trang:&nbsp;codex.wordpress.org\/Main_Page<\/p>\n\n\n\n<p><em>(<strong>L\u1eddi ng\u01b0\u1eddi d\u1ecbch<\/strong>, n\u1ebfu b\u1ea1n kh\u00f4ng th\u1ea1o ti\u1ebfng Anh, th\u00ec ti\u1ebfng Vi\u1ec7t c\u0169ng c\u00f3 r\u1ea5t nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 WordPress, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm, h\u1ea7u h\u1ebft s\u1ebd c\u00f3. Ngo\u00e0i ra c\u00e1c thao t\u00e1c c\u00e0i \u0111\u1eb7t c\u00f3 th\u1ec3 kh\u00f4ng ho\u00e0n to\u00e0n gi\u1ed1ng nh\u01b0 tr\u00ean, v\u00ec b\u00e0i g\u1ed1c ti\u1ebfng Anh n\u00e0y t\u1eeb n\u0103m 2013 r\u1ed3i, tuy nhi\u00ean, m\u1ed9t l\u1ea7n n\u1eefa, c\u00e1c thao t\u00e1c c\u00e0i \u0111\u1eb7t c\u0169ng r\u1ea5t d\u1ec5 t\u00ecm phi\u00ean b\u1ea3n m\u1edbi nh\u1ea5t, b\u1ea1n ch\u1ec9 c\u1ea7n ch\u1ecdn trong kho\u1ea3ng m\u1ed9t n\u0103m g\u1ea7n \u0111\u00e2y khi t\u00ecm ki\u1ebfm tr\u00ean Google)<\/em><\/p>\n\n\n\n<p>Nh\u01b0ng, th\u1eadt may m\u1eafn, n\u00f3 kh\u00f4ng qu\u00e1 kh\u00f3 \u0111\u1ec3 ch\u1ec9nh s\u1eeda. B\u1ea1n c\u00f3 th\u1ec3 truy c\u1eadp trang admin c\u1ee7a WordPress t\u1ea1i \u0111\u1ecba ch\u1ec9 www.ten-mien-cua-ban.com\/wp-admin s\u1eed d\u1ee5ng user name (t\u00ean \u0111\u0103ng nh\u1eadp) v\u00e0 password (m\u1eadt kh\u1ea9u) b\u1ea1n thi\u1ebft l\u1eadp trong cPanel.<\/p>\n\n\n\n<p>Trong panel Admin, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o trang v\u00e0 b\u00e0i vi\u1ebft post. N\u1ebfu b\u1ea1n ch\u1ecdn m\u1ed9t trang t\u0129nh tr\u00ean m\u1ed9t tab thu\u1ed9c blog, b\u1ea1n ti\u1ebfn h\u00e0nh c\u00e0i \u0111\u1eb7t n\u00f3 \u1edf \u0111\u00e2y.<\/p>\n\n\n\n<p>Ho\u1eb7c n\u1ebfu b\u1ea1n mu\u1ed1n \u0111\u1ec3 URL n\u00e0y l\u00e0 m\u1ed9t blog \u0111\u1ed9c l\u1eadp, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 \u1edf \u0111\u00e2y. B\u1ea1n&nbsp;\u0111\u01a1n gi\u1ea3n&nbsp;t\u1ea1o th\u01b0 m\u1ee5c cho m\u1ed7i th\u00f4ng \u0111i\u1ec7p th\u1ee9 c\u1ea5p, v\u00ec v\u1eady ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y c\u00e1c b\u00e0i vi\u1ebft m\u00e0 h\u1ecd th\u00edch. (<em>Ch\u00fang ta s\u1ebd \u0111i qua qu\u00e1 tr\u00ecnh thi\u1ebft l\u1eadp th\u01b0 m\u1ee5c trong ch\u01b0\u01a1ng 3<\/em>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Quan_ly_noi_dung\"><\/span><span style=\"color: #008000;\">#6: Qu\u1ea3n l\u00fd n\u1ed9i dung<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 1: Thi\u1ebft l\u1eadp m\u1ee5c \u0111\u00edch cho m\u1ed7i k\u00eanh, ho\u1eb7c ki\u1ec3u n\u1ed9i dung<\/span><\/h3>\n\n\n\n<p><strong>1\/ M\u1ed7i k\u00eanh c\u00f3 th\u1ec3 (v\u00e0 ph\u1ea3i) c\u00f3 m\u1ed9t v\u1ecb tr\u00ed ri\u00eang trong chi\u1ebfn l\u01b0\u1ee3c content marketing c\u1ee7a b\u1ea1n. Thi\u1ebft l\u1eadp m\u1ed9t trong 7 m\u1ee5c ti\u00eau cho m\u1ed7i k\u00eanh:<\/strong><\/p>\n\n\n\n<ol><li>\u0110i\u1ec1u h\u01b0\u1edbng traffic t\u1edbi m\u1ed9t k\u00eanh kh\u00e1c (v\u00ed d\u1ee5 blog c\u1ee7a b\u1ea1n)<\/li><li>Thu h\u00fat ch\u00fa \u00fd<\/li><li>X\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng<\/li><li>T\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/li><li>Cung c\u1ea5p tin t\u1ee9c<\/li><li>Gi\u00e1o d\u1ee5c<\/li><li>X\u00e2y d\u1ef1ng t\u01b0 t\u01b0\u1edfng l\u00e3nh \u0111\u1ea1o (ng\u01b0\u1eddi d\u1eabn d\u1eaft ng\u00e0nh)<\/li><\/ol>\n\n\n\n<p>Nh\u01b0ng kh\u00f4ng c\u1ea7n gi\u1edbi h\u1ea1n b\u1ea3n th\u00e2n v\u00e0o b\u1ea3y m\u1ee5c. B\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp b\u1ea5t c\u1ee9 m\u1ee5c ti\u00eau n\u00e0o m\u00e0 b\u1ea1n mu\u1ed1n. B\u1eb1ng c\u00e1ch s\u00e1ng t\u1ea1o, v\u00e0 ngh\u0129 v\u1ec1 c\u00e1ch th\u1ee9c \u0111\u1ed9c \u0111\u00e1o \u0111\u1ec3 thu h\u00fat m\u1ecdi ng\u01b0\u1eddi v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi h\u1ecd.<\/p>\n\n\n\n<p><strong>2\/ Vi\u1ebft m\u1ee5c ti\u00eau n\u00e0y trong c\u1ed9t C, &#8220;m\u1ee5c ti\u00eau&#8221; c\u1ee7a K\u1ebf Ho\u1ea1ch K\u00eanh.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/content-management-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"358\" height=\"257\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/content-management-1.png\" alt=\"\" class=\"wp-image-4117\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/content-management-1.png 358w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/03\/content-management-1-300x215.png 300w\" sizes=\"(max-width: 358px) 100vw, 358px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 2: Quy\u1ebft \u0111\u1ecbnh h\u01b0\u1edbng ti\u1ebfp c\u1eadn b\u1ea1n s\u1ebd th\u1ef1c hi\u1ec7n tr\u00ean m\u1ed7i k\u00eanh<\/span><\/h3>\n\n\n\n<p>M\u1ed7i k\u00eanh s\u1eed d\u1ee5ng c\u00e1ch kh\u00e1c nhau trong k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5:<\/p>\n\n\n\n<p><strong>B\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n s\u1eed d\u1ee5ng Facebook \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng c\u00e1 nh\u00e2n<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/content-management-2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"286\" height=\"380\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/content-management-2.png\" alt=\"\" class=\"wp-image-4124\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/content-management-2.png 286w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/content-management-2-226x300.png 226w\" sizes=\"(max-width: 286px) 100vw, 286px\" \/><\/a><\/figure>\n\n\n\n<p>Coca-cola v\u1eeba l\u00e0m \u0111i\u1ec1u \u0111\u00f3 b\u1eb1ng c\u00e1ch t\u1ea1o m\u1ed9t b\u00e0i post Facebook li\u00ean quan \u0111\u1ebfn chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o m\u1edbi. T\u1ea5t c\u1ea3 nh\u1eefng g\u00ec h\u1ecd&nbsp;l\u00e0m l\u00e0 h\u1ecfi m\u1ed9t c\u00e2u h\u1ecfi k\u00edch th\u00edch t\u01b0 duy, v\u00e0 n\u00f3 c\u00f3 h\u01a1n 200 chia s\u1ebb v\u00e0 10 000 like (<em>Kh\u00f4ng chai coca n\u00e0o \u0111\u01b0\u1ee3c b\u00e1n c\u1ea3, nh\u01b0ng m\u1ecdi ng\u01b0\u1eddi tham gia v\u00e0o ho\u1ea1t \u0111\u1ed9ng c\u00f9ng&nbsp;th\u01b0\u01a1ng hi\u1ec7u<\/em>)<\/p>\n\n\n\n<p><strong>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Twitter cho vi\u1ec7c qu\u1ea3n l\u00fd n\u1ed9i dung, t\u01b0 duy l\u00e3nh \u0111\u1ea1o v\u00e0 tr\u00edch d\u1eabn.<\/strong><\/p>\n\n\n\n<p>V\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u00edch Google+ cho vi\u1ec7c th\u1ea3o lu\u1eadn c\u00e1c \u00fd t\u01b0\u1edfng li\u00ean quan \u0111\u1ebfn th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i \/ th\u1ee9 c\u1ea5p.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/content-management-3.png\"><img loading=\"lazy\" decoding=\"async\" width=\"283\" height=\"209\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/content-management-3.png\" alt=\"\" class=\"wp-image-4125\"\/><\/a><\/figure>\n\n\n\n<p><strong>Th\u1ef1c hi\u1ec7n c\u00e1c quy\u1ebft \u0111\u1ecbnh ngay b\u00e2y gi\u1edd.<\/strong><\/p>\n\n\n\n<p>1\/ L\u1ecdc c\u00e1c quy\u1ebft \u0111\u1ecbnh c\u1ee7a b\u1ea1n v\u1ec1 ki\u1ec3u n\u1ed9i dung b\u1ea1n s\u1ebd \u0111\u0103ng tr\u00ean m\u1ed7i k\u00eanh. H\u00e3y c\u1ee5 th\u1ec3 nh\u1ea5t c\u00f3 th\u1ec3 v\u1ec1 c\u00e1ch b\u1ea1n s\u1eed d\u1ee5ng m\u1ed7i k\u00eanh.<\/p>\n\n\n\n<p>2\/ C\u0169ng ti\u1ebfn h\u00e0nh l\u1ecdc c\u00e1c quy\u1ebft \u0111\u1ecbnh c\u1ee7a b\u1ea1n v\u1ec1 c\u1ea5u tr\u00fac c\u1ee7a n\u1ed9i dung.<\/p>\n\n\n\n<p>3\/ Xem x\u00e9t gi\u1ecdng ho\u1eb7c ki\u1ec3u n\u00f3i th\u00edch h\u1ee3p s\u1ebd gi\u00fap b\u1ea1n \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch tr\u00ean m\u1ed7i k\u00eanh.<\/p>\n\n\n\n<p><strong>Ch\u00fa \u00fd<\/strong>: <em>B\u1ea1n mu\u1ed1n duy tr\u00ec m\u1ed9t gi\u1ecdng duy nh\u1ea5t, nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 tinh ch\u1ec9nh gi\u1ecdng cho m\u1ed7i k\u00eanh kh\u00e1c nhau.<\/em><\/p>\n\n\n\n<p>4\/ Ghi quy\u1ebft \u0111\u1ecbnh c\u1ee7a b\u1ea1n v\u1ec1 &#8220;Ki\u1ec3u n\u1ed9i dung&#8221;, &#8220;C\u1ea5u tr\u00fac&#8221;, v\u00e0 &#8220;Gi\u1ecdng&#8221; trong K\u1ebf Ho\u1ea1ch K\u00eanh.<\/p>\n\n\n\n<p><strong>V\u00e0i s\u1ef1 c\u00e2n nh\u1eafc sau c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n quy\u1ebft \u0111\u1ecbnh&#8230;<\/strong><\/p>\n\n\n\n<ul><li>Ki\u1ec3u ng\u01b0\u1eddi theo d\u00f5i n\u00e0o b\u1ea1n c\u00f3 tr\u00ean m\u1ed7i k\u00eanh?<\/li><li>Mong \u0111\u1ee3i c\u1ee7a h\u1ecd v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb trong k\u00eanh \u0111\u00f3 l\u00e0 g\u00ec?<\/li><li>\u0110\u00e2u l\u00e0 ki\u1ec3u n\u1ed9i dung h\u1ecd mu\u1ed1n ho\u1eb7c c\u1ea7n?<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 3: T\u1ea1o lu\u1ed3ng c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n.<\/span><\/h3>\n\n\n\n<p><strong>1\/ Thi\u1ebft l\u1eadp ng\u01b0\u1eddi qu\u1ea3n l\u00fd content marketing c\u1ee7a b\u1ea1n.<\/strong><\/p>\n\n\n\n<p>Ai l\u00e0 ng\u01b0\u1eddi quy\u1ebft \u0111\u1ecbnh, ch\u1ec9 \u0111\u1ecbnh ch\u1ee7 \u0111\u1ec1? \u0110\u00e2y l\u00e0 ng\u01b0\u1eddi&nbsp;duy tr\u00ec l\u1ecbch bi\u00ean t\u1eadp hay l\u00e0&nbsp;ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t n\u1ed9i dung? B\u1ea1n c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t ng\u01b0\u1eddi qu\u1ea3n l\u00fd bi\u00ean t\u1eadp th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y, ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ec3 ng\u01b0\u1eddi vi\u1ebft g\u1ee3i \u00fd \u00fd t\u01b0\u1edfng.<\/p>\n\n\n\n<p><strong>2\/ Quy\u1ebft \u0111\u1ecbnh ai l\u00e0 ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t n\u1ed9i dung.<\/strong><\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t ng\u01b0\u1eddi vi\u1ebft ri\u00eang, ng\u01b0\u1eddi vi\u1ebft t\u1ea5t c\u1ea3 n\u1ed9i dung cho b\u1ea1n, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 thu\u00ea ngo\u00e0i ng\u01b0\u1eddi vi\u1ebft ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 l\u00e0m t\u1ea5t c\u1ea3. M\u1ed9t s\u1ed1 c\u00f4ng ty th\u1eadm ch\u00ed cho ph\u00e9p b\u1ea5t k\u1ef3 nh\u00e2n vi\u00ean n\u00e0o \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u0103ng k\u00fd tr\u1edf th\u00e0nh c\u1ed9ng t\u00e1c vi\u00ean vi\u1ebft b\u00e0i v\u00e0 vi\u1ebft blog ngo\u00e0i c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00e1c c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p><strong>3\/ Thi\u1ebft l\u1eadp quy tr\u00ecnh x\u1eed l\u00fd ph\u00ea duy\u1ec7t.<\/strong><\/p>\n\n\n\n<p>Ai l\u00e0 ng\u01b0\u1eddi ch\u1ec9nh s\u1eeda v\u00e0 ph\u00ea duy\u1ec7t n\u1ed9i dung sau khi n\u00f3 \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t? &nbsp;N\u00f3i chung, ng\u01b0\u1eddi qu\u1ea3n l\u00fd bi\u00ean t\u1eadp c\u0169ng ch\u1ec9nh s\u1eeda n\u1ed9i dung, t\u1ea1o c\u00e1c si\u00eau d\u1eef li\u1ec7u \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a cho m\u00e1y t\u00ecm ki\u1ebfm (SEO) v\u00e0 th\u00eam h\u00ecnh \u1ea3nh v\u00e0 c\u00e1c \u0111\u1ecbnh d\u1ea1ng kh\u00e1c. Nh\u01b0ng trong m\u1ed9t s\u1ed1 t\u1ed5 ch\u1ee9c, m\u1ed9t ng\u01b0\u1eddi s\u1eeda \u0111\u1ed5i, m\u1ed9t chuy\u00ean gia ph\u00ea duy\u1ec7t v\u00e0 m\u1ed9t ng\u01b0\u1eddi kh\u00e1c n\u1eefa ph\u00ea duy\u1ec7t cu\u1ed1i c\u00f9ng. L\u1ef1a ch\u1ecdn lu\u1ed3ng c\u00f4ng vi\u1ec7c ph\u00f9 h\u1ee3p c\u1ea5u tr\u00fac kinh doanh c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p><strong>4\/ Ch\u1ec9 \u0111\u1ecbnh ng\u01b0\u1eddi lo c\u00f4ng vi\u1ec7c k\u1ef9 thu\u1eadt<\/strong><\/p>\n\n\n\n<p>Ai l\u00e0 ng\u01b0\u1eddi \u0111\u0103ng t\u1ea3i n\u1ed9i dung? \u0110\u00f3 l\u00e0 ng\u01b0\u1eddi vi\u1ebft, ng\u01b0\u1eddi bi\u00ean t\u1eadp, ho\u1eb7c m\u1ed9t chuy\u00ean gia? V\u00e0 ai l\u00e0 ng\u01b0\u1eddi duy tr\u00ec blog ho\u1eb7c c\u00e1c trang n\u1ed9i dung \u0111\u1ec3 n\u00f3 v\u1eabn ho\u1ea1t \u0111\u1ed9ng t\u1ed1t v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt?<\/p>\n\n\n\n<p><strong>5\/ Ch\u1ec9 \u0111\u1ecbnh ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m qu\u1ea3ng b\u00e1 n\u1ed9i dung<\/strong><\/p>\n\n\n\n<p>Ai l\u00e0 ng\u01b0\u1eddi qu\u1ea3ng b\u00e1 n\u1ed9i dung tr\u00ean c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i? B\u1ea1n c\u00f3 m\u1ed9t chuy\u00ean gia m\u1ea1ng x\u00e3 h\u1ed9i, ho\u1eb7c m\u1ed9t ai \u0111\u00f3 vi\u1ebft, \u0111\u0103ng v\u00e0 qu\u1ea3ng b\u00e1. N\u1ebfu b\u1ea1n c\u00f3 h\u01a1n m\u1ed9t ng\u01b0\u1eddi l\u00e0m c\u00e1c nhi\u1ec7m v\u1ee5 \u0111\u00f3, \u0111\u1ea3m b\u1ea3o truy\u1ec1n th\u00f4ng m\u1edf, r\u00f5 r\u00e0ng \u0111\u1ea7y \u0111\u1ee7 cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. B\u1eb1ng c\u00e1ch \u0111\u00f3, m\u1ee5c ti\u00eau kinh doanh t\u1ed5ng th\u1ec3 c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng \u1edf m\u1ecdi giai \u0111o\u1ea1n c\u1ee7a quy tr\u00ecnh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #993300;\">B\u01b0\u1edbc 4: Duy\u1ec7t&nbsp;l\u1ea1i l\u1ea7n n\u1eefa&nbsp;quy\u1ebft \u0111\u1ecbnh c\u1ee7a b\u1ea1n cho m\u1ed7i k\u00eanh<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/content-management-4.png\"><img loading=\"lazy\" decoding=\"async\" width=\"615\" height=\"208\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/content-management-4.png\" alt=\"\" class=\"wp-image-4127\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/content-management-4.png 615w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/04\/content-management-4-300x101.png 300w\" sizes=\"(max-width: 615px) 100vw, 615px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Trong c\u1ed9t A<\/strong>, b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh&nbsp;t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung (<em>content type<\/em>) b\u1ea1n mu\u1ed1n t\u1ea1o nh\u01b0 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c content marketing.<\/p>\n\n\n\n<p><strong>Trong c\u1ed9t B<\/strong>, b\u1ea1n ph\u1ea3i c\u00f3 c\u00e1c k\u00eanh (<em>channel<\/em>) b\u1ea1n s\u1ebd&nbsp;xu\u1ea5t b\u1ea3n n\u1ed9i dung. Bao g\u1ed3m website, blog, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 trang th\u00e0nh vi\u00ean.<\/p>\n\n\n\n<p><strong>Trong c\u1ed9t C<\/strong>, b\u1ea1n ph\u1ea3i c\u00f3 m\u1ee5c ti\u00eau (<em>objective<\/em>) cho m\u1ed7i k\u00eanh.<\/p>\n\n\n\n<p><strong>Trong c\u1ed9t D<\/strong>, b\u1ea1n ph\u1ea3i c\u00f3 \u0111o\u1ea1n m\u00f4 t\u1ea3 ng\u1eafn cho m\u1ed7i ki\u1ec3u b\u00e0i \u0111\u0103ng trong m\u1ed7i k\u00eanh.<\/p>\n\n\n\n<p><strong>Trong c\u1ed9t E<\/strong>, b\u1ea1n ph\u1ea3i xem x\u00e9t t\u1ea7n su\u1ea5t (<em>frequency<\/em>) c\u1ee7a c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean m\u1ed7i k\u00eanh.<\/p>\n\n\n\n<p><strong>Trong c\u1ed9t F<\/strong>, b\u1ea1n ph\u1ea3i c\u00f3 m\u1ed9t gi\u1ecdng n\u00f3i (<em>tone<\/em>) truy\u1ec1n th\u00f4ng cho m\u1ed7i k\u00eanh, d\u1ef1a tr\u00ean danh t\u00ednh ng\u01b0\u1eddi mua v\u00e0 s\u1ef1 mong ch\u1edd c\u1ee7a m\u1ecdi ng\u01b0\u1eddi trong c\u00e1c&nbsp;k\u00eanh \u0111\u00f3.<\/p>\n\n\n\n<p><strong>Trong c\u1ed9t G<\/strong>, b\u1ea1n ph\u1ea3i c\u00f3 \u0111\u01b0\u1ee3c h\u00e0nh \u0111\u1ed9ng ch\u00ednh b\u1ea1n mu\u1ed1n \u0111i\u1ec1u h\u01b0\u1edbng trong m\u1ed7i k\u00eanh. \u0110i\u1ec1u n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o chi\u1ebfn l\u01b0\u1ee3c content c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p><strong>Trong c\u1ed9t H<\/strong>, b\u1ea1n ph\u1ea3i ghi URL c\u1ee7a m\u1ed7i k\u00eanh b\u1ea1n t\u1ea1o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keo_tat_ca_lai_voi_nhau\"><\/span><span style=\"color: #008000;\">K\u00e9o&nbsp;t\u1ea5t&nbsp;c\u1ea3 l\u1ea1i v\u1edbi nhau<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>B\u00e2y gi\u1edd b\u1ea1n ph\u1ea3i c\u00f3 \u00fd t\u01b0\u1edfng t\u1ed1t v\u1ec1:<\/p>\n\n\n\n<ul><li>M\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u1ec1 content marketing v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 n\u00f3 ph\u00f9 h\u1ee3p v\u1edbi k\u1ebf ho\u1ea1ch marketing t\u1ed5ng h\u1ee3p c\u1ee7a b\u1ea1n.<\/li><li>Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/li><li>Chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o v\u00e0 xu\u1ea5t b\u1ea3n n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/li><li>C\u00f4ng ngh\u1ec7 b\u1ea1n s\u1eed d\u1ee5ng \u0111\u1ec3 xu\u1ea5t b\u1ea3n n\u1ed9i dung.<\/li><li>Lu\u1ed3ng c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n \u0111\u1ec3 th\u1ef1c hi\u1ec7n n\u00f3.<\/li><\/ul>\n\n\n\n<p>C\u00e1c quy\u1ebft \u0111\u1ecbnh b\u1ea1n \u0111\u00e3 th\u1ef1c hi\u1ec7n cho \u0111\u1ebfn nay \u0111\u00e3 \u0111\u1eb7t b\u1ea1n v\u00e0o h\u00e0ng ng\u0169 nh\u1eefng nh\u00e0 ti\u1ebfp th\u1ecb n\u1ed9i dung (content marketer) t\u1ed1t nh\u1ea5t tr\u00ean m\u1ea1ng. Xin ch\u00fac m\u1eebng!<\/p>\n\n\n\n<p>B\u00e2y gi\u1edd h\u00e3y <strong><a href=\"https:\/\/kiencang.net\/tao-ra-cac-y-tuong-hap-dan-chuong-2\/\">xem ti\u1ebfp ch\u01b0\u01a1ng 2<\/a><\/strong>&#8230;<\/p>\n\n\n\n<p>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o h\u00e0ng ng\u00e0n&nbsp;\u00fd t\u01b0\u1edfng cho n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>N\u01a1i \u0111\u00e2y b\u1ea1n s\u1ebd h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1ch l\u00e0m th\u1ebf n\u00e0o v\u00e0 \u1edf \u0111\u00e2u b\u1ea1n t\u00ecm \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u \u00fd t\u01b0\u1edfng \u0111\u1ec3 gi\u1eef d\u00f2ng ch\u1ea3y n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao \u1ed5n \u0111\u1ecbnh v\u00e0 thu h\u00fat.<\/p>\n\n\n\n<p>(<em>D\u1ecbch t\u1eeb b\u00e0i vi\u1ebft Build A Strong Foundation &#8211; Chapter 1, The Advanced Content Marketing Guide, Written by Neil Patel &amp; Kathryn Aragon. Ng\u01b0\u1eddi d\u1ecbch Nguy\u1ec5n \u0110\u1ee9c Anh<\/em>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nhan_xet_cua_nguoi_dich\"><\/span><span style=\"color: #008000;\">Nh\u1eadn x\u00e9t c\u1ee7a ng\u01b0\u1eddi d\u1ecbch<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110\u00e2y l\u00e0 b\u00e0i vi\u1ebft t\u1ed1t nh\u1ea5t v\u1ec1 vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch content marketing m\u00e0 t\u00f4i t\u1eebng \u0111\u01b0\u1ee3c \u0111\u1ecdc. Kh\u00eda c\u1ea1nh l\u00fd thuy\u1ebft r\u1ea5t \u0111\u1ea7y \u0111\u1ee7 v\u00e0 \u0111\u1eb7c bi\u1ec7t c\u00e1c th\u00f4ng tin h\u01b0\u1edbng \u0111\u1ebfn th\u1ef1c h\u00e0nh c\u1ee7a n\u00f3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t.<\/p>\n\n\n\n<p>B\u1ea1n s\u1ebd thu \u0111\u01b0\u1ee3c R\u1ea4T \u00cdT&nbsp;l\u1ee3i \u00edch n\u1ebfu \u0111\u1ecdc b\u00e0i n\u00e0y xong m\u00e0 KH\u00d4NG&nbsp;th\u1ef1c h\u00e0nh.<\/p>\n\n\n\n<p>Ch\u00ednh qu\u00e1 tr\u00ecnh th\u1ef1c h\u00e0nh m\u1edbi l\u00e0m b\u1ea1n hi\u1ec3u n\u1ed9i dung l\u00fd thuy\u1ebft c\u1ee7a b\u00e0i. T\u00f4i \u0111\u1eb7c bi\u1ec7t \u01b0a th\u00edch ph\u1ea7n ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, b\u1ea1n s\u1ebd t\u1ed1n kh\u00e1 nhi\u1ec1u th\u1eddi gian \u1edf \u0111\u00f3 n\u1ebfu mu\u1ed1n th\u1ef1c s\u1ef1 hi\u1ec3u \u0111\u1ed1i th\u1ee7 \u0111ang l\u00e0m g\u00ec. B\u1ea1n s\u1ebd ng\u1ea1c nhi\u00ean l\u00e0 m\u00ecnh \u0111\u00e3 bi\u1ebft qu\u00e1 \u00edt v\u1ec1 nh\u1eefng c\u00e1ch th\u1ee9c b\u00e1n h\u00e0ng c\u0169ng nh\u01b0 n\u1ed9i dung c\u00e1c \u0111\u1ed1i th\u1ee7 m\u1ea1nh&nbsp;nh\u1ea5t hay \u0111\u0103ng t\u1ea3i. N\u1ebfu tinh \u00fd b\u1ea1n s\u1ebd th\u1ea5y c\u1ea3 \u0111i\u1ec3m m\u1ea1nh l\u1eabn \u0111i\u1ec3m y\u1ebfu c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>T\u00f4i c\u0169ng d\u00e0nh s\u1ef1 quan t\u00e2m \u0111\u1ebfn th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i v\u00e0 tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh. V\u00ec ch\u00ednh \u0111i\u1ec1u n\u00e0y \u0111\u1ecbnh h\u00ecnh to\u00e0n b\u1ed9 n\u1ed9i dung m\u00e0 b\u1ea1n t\u1ea1o. N\u1ebfu b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i \u0111\u1ee7 t\u1ed1t v\u00e0 d\u00e0nh t\u00e2m s\u1ee9c t\u1ea1o c\u00e1c n\u1ed9i dung h\u1ed7 tr\u1ee3 \u0111\u1ea7y \u0111\u1ee7 cho n\u00f3 th\u00ec r\u1ea5t kh\u00f3 \u0111\u1ec3&nbsp;b\u1ea1n kh\u00f4ng th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p>Nh\u01b0ng t\u00ednh hu\u1ed1ng ng\u01b0\u1ee3c l\u1ea1i th\u01b0\u1eddng x\u1ea3y ra h\u01a1n, ch\u00fang ta t\u1ea1o ra th\u00f4ng \u0111i\u1ec7p thi\u1ebfu s\u1ee9c s\u1ed1ng, m\u1edd nh\u1ea1t. V\u00e0 n\u1ed9i dung th\u00ec t\u1ea3n m\u00e1c, kh\u00f4ng h\u1ed7 tr\u1ee3 t\u1eadp trung cho th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i. Ch\u00fang ta y\u1ebfu (v\u00ec kh\u00f4ng c\u00f3 nhi\u1ec1u ti\u1ec1m l\u1ef1c kinh t\u1ebf, nh\u00e2n l\u1ef1c) nh\u01b0ng l\u1ea1i phung ph\u00ed t\u00e0i nguy\u00ean.<\/p>\n\n\n\n<p>C\u0169ng \u0111\u1eebng qu\u00ean k\u1ebf ho\u1ea1ch k\u00eanh &amp; t\u1ea1o h\u00ecnh m\u1eabu ng\u01b0\u1eddi mua l\u00fd t\u01b0\u1edfng. \u0110\u00f3 l\u00e0 nh\u1eefng th\u1ee9 qu\u00e1 \u01b0 l\u00e0 c\u01a1 b\u1ea3n nh\u01b0ng ch\u00fang ta &#8211; v\u1ed1n l\u00e0 c\u00e1c marketer nghi\u1ec7p d\u01b0 hay b\u1ecf qua \u0111\u1ec3&nbsp;l\u00e0m theo kinh nghi\u1ec7m, c\u1ea3m t\u00ednh v\u00e0 nh\u1eefng g\u00ec c\u00f3p nh\u1eb7t t\u1ea3n m\u1ea1n ch\u1ee9 kh\u00f4ng c\u00f3 h\u1ec7 th\u1ed1ng chu\u1ea9n t\u1eafc g\u00ec c\u1ea3.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ch\u00e0o m\u1eebng b\u1ea1n \u0111\u1ebfn v\u1edbi ch\u01b0\u01a1ng \u0111\u1ea7u ti\u00ean c\u1ee7a t\u00f4i trong H\u01b0\u1edbng D\u1eabn N\u00e2ng Cao V\u1ec1 Content Marketing. Trong ch\u01b0\u01a1ng n\u00e0y, b\u1ea1n s\u1ebd \u0111\u1eb7t n\u1ec1n m\u00f3ng cho chi\u1ebfn l\u01b0\u1ee3c content marketing \u0111\u1ea7y s\u1ee9c m\u1ea1nh&nbsp;c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng doanh nghi\u1ec7p. T\u00f4i hi\u1ec3u n\u1ebfu b\u1ea1n mu\u1ed1n&nbsp;lao v\u00e0o qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t n\u1ed9i dung v\u00e0 vi\u1ebft &hellip;<\/p>\n","protected":false},"author":1,"featured_media":5949,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>X\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho content marketing (ch\u01b0\u01a1ng 1) &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/xay-dung-nen-tang-vung-chac-cho-content-marketing-chuong-1\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"X\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho content marketing (ch\u01b0\u01a1ng 1) &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"Ch\u00e0o m\u1eebng b\u1ea1n \u0111\u1ebfn v\u1edbi ch\u01b0\u01a1ng \u0111\u1ea7u ti\u00ean c\u1ee7a t\u00f4i trong H\u01b0\u1edbng D\u1eabn N\u00e2ng Cao V\u1ec1 Content Marketing. Trong ch\u01b0\u01a1ng n\u00e0y, b\u1ea1n s\u1ebd \u0111\u1eb7t n\u1ec1n m\u00f3ng cho chi\u1ebfn l\u01b0\u1ee3c content marketing \u0111\u1ea7y s\u1ee9c m\u1ea1nh&nbsp;c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng doanh nghi\u1ec7p. 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Trong ch\u01b0\u01a1ng n\u00e0y, b\u1ea1n s\u1ebd \u0111\u1eb7t n\u1ec1n m\u00f3ng cho chi\u1ebfn l\u01b0\u1ee3c content marketing \u0111\u1ea7y s\u1ee9c m\u1ea1nh&nbsp;c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng doanh nghi\u1ec7p. 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