{"id":3972,"date":"2017-02-27T11:04:33","date_gmt":"2017-02-27T11:04:33","guid":{"rendered":"https:\/\/kiencang.net\/?p=3972"},"modified":"2022-08-18T16:40:57","modified_gmt":"2022-08-18T09:40:57","slug":"42-so-lieu-thong-ke-ve-content-marketing-su-dung-yeu-to-do-hoa","status":"publish","type":"post","link":"https:\/\/kiencang.net\/42-so-lieu-thong-ke-ve-content-marketing-su-dung-yeu-to-do-hoa\/","title":{"rendered":"42 s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 content marketing s\u1eed d\u1ee5ng y\u1ebfu t\u1ed1 \u0111\u1ed3 ho\u1ea1 b\u1ea1n n\u00ean bi\u1ebft trong n\u0103m 2017"},"content":{"rendered":"\n<p>Cu\u1ed1i m\u1ed7i n\u0103m, ch\u00fang t\u00f4i th\u00edch tham kh\u1ea3o c\u00e1c b\u00e1o c\u00e1o quan tr\u1ecdng v\u1ec1 inbound marketing, marketing n\u1ed9i dung, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c h\u00e0nh vi online.<\/p>\n\n\n\n<p>M\u1ecdi s\u1ef1 thay \u0111\u1ed5i nhanh ch\u00f3ng \u0111\u00e1ng kinh ng\u1ea1c trong 12 th\u00e1ng ng\u1eafn ng\u1ee7i v\u1eeba qua &#8212; v\u00e0 n\u0103m 2016 ch\u1eafc ch\u1eafn kh\u00f4ng ph\u1ea3i l\u00e0 ngo\u1ea1i l\u1ec7.<\/p>\n\n\n\n<p>N\u0103m nay, ch\u00fang t\u00f4i nh\u00ecn th\u1ea5y t\u1ea7m quan tr\u1ecdng c\u1ee7a content marketing s\u1eed d\u1ee5ng y\u1ebfu t\u1ed1 \u0111\u1ed3 ho\u1ea1 \u0111\u01b0\u1ee3c&nbsp;nh\u1ea5n m\u1ea1nh b\u1edfi s\u1ef1 thay \u0111\u1ed5i xu\u1ea5t hi\u1ec7n tr\u00ean h\u1ea7u h\u1ebft c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i l\u1edbn nh\u1ea5t, bao g\u1ed3m Facebook, Snapchat, Instagram v\u00e0 Twitter. C\u00f9ng th\u1eddi gian \u0111\u00f3, video tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u00ecm ki\u1ebfm c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n giao ti\u1ebfp d\u1ec5 d\u00e0ng h\u01a1n v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>\u0110\u1ec3 gi\u00fap b\u1ea1n b\u1eaft k\u1ecbp nh\u1ecbp \u0111\u1ed9 c\u1ee7a c\u00e1c xu h\u01b0\u1edbng n\u00e0y, h\u00e3y c\u00f9ng nh\u00ecn v\u00e0o m\u1ed9t s\u1ed1 th\u1ed1ng k\u00ea marketing \u0111\u1ec3 ch\u1ee9ng minh nh\u1eefng t\u00e1c \u0111\u1ed9ng c\u1ee7a content \u0111\u1ed3 ho\u1ea1 theo kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn, t\u01b0\u01a1ng t\u00e1c v\u00e0 chuy\u1ec3n th\u00e0nh \u0111\u01a1n h\u00e0ng. C\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea \u0111\u01b0\u1ee3c ph\u00e2n chia theo c\u00e1c nh\u00f3m nh\u01b0 c\u00e1c n\u1ed9i dung \u0111\u1ed3 ho\u1ea1 chung, Video, C\u00e1c xu h\u01b0\u1edbng m\u1edbi n\u1ed5i v\u1ec1 marketing \u0111\u1ed3 ho\u1ea1, Infographic v\u00e0 M\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 s\u00e1ng t\u1ea1o n\u1ed9i dung, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 qu\u1ea3ng b\u00e1, h\u00e3y tham kh\u1ea3o m\u1ed9t s\u1ed1 t\u00e0i li\u1ec7u c\u00f3 s\u1eb5n c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d72d0294b\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d72d0294b\"  type=\"checkbox\" id=\"item-6577d72d0294b\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/42-so-lieu-thong-ke-ve-content-marketing-su-dung-yeu-to-do-hoa\/#Cac_thong_ke_chung_ve_noi_dung_do_hoa\" title=\"C\u00e1c th\u1ed1ng k\u00ea chung v\u1ec1 n\u1ed9i dung \u0111\u1ed3 ho\u1ea1\">C\u00e1c th\u1ed1ng k\u00ea chung v\u1ec1 n\u1ed9i dung \u0111\u1ed3 ho\u1ea1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/42-so-lieu-thong-ke-ve-content-marketing-su-dung-yeu-to-do-hoa\/#Cac_thong_ke_ve_video_marketing\" title=\"C\u00e1c th\u1ed1ng k\u00ea v\u1ec1 video marketing\">C\u00e1c th\u1ed1ng k\u00ea v\u1ec1 video marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/42-so-lieu-thong-ke-ve-content-marketing-su-dung-yeu-to-do-hoa\/#Cac_xu_huong_moi_noi_cua_marketing_do_hoa\" title=\"C\u00e1c xu h\u01b0\u1edbng m\u1edbi n\u1ed5i c\u1ee7a marketing \u0111\u1ed3 ho\u1ea1\">C\u00e1c xu h\u01b0\u1edbng m\u1edbi n\u1ed5i c\u1ee7a marketing \u0111\u1ed3 ho\u1ea1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/42-so-lieu-thong-ke-ve-content-marketing-su-dung-yeu-to-do-hoa\/#Cac_thong_ke_lien_quan_den_Infographic\" title=\"C\u00e1c th\u1ed1ng k\u00ea li\u00ean quan \u0111\u1ebfn Infographic\">C\u00e1c th\u1ed1ng k\u00ea li\u00ean quan \u0111\u1ebfn Infographic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/42-so-lieu-thong-ke-ve-content-marketing-su-dung-yeu-to-do-hoa\/#Thong_ke_lien_quan_den_mang_xa_hoi\" title=\"Th\u1ed1ng k\u00ea li\u00ean quan \u0111\u1ebfn m\u1ea1ng x\u00e3 h\u1ed9i\">Th\u1ed1ng k\u00ea li\u00ean quan \u0111\u1ebfn m\u1ea1ng x\u00e3 h\u1ed9i<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_thong_ke_chung_ve_noi_dung_do_hoa\"><\/span>C\u00e1c th\u1ed1ng k\u00ea chung v\u1ec1 n\u1ed9i dung \u0111\u1ed3 ho\u1ea1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>1)&nbsp;37% marketer n\u00f3i r\u1eb1ng marketing \u0111\u1ed3 ho\u1ea1 l\u00e0 d\u1ea1ng n\u1ed9i dung quan tr\u1ecdng nh\u1ea5t cho doanh nghi\u1ec7p c\u1ee7a h\u1ecd, \u0111\u1ee9ng th\u1ee9 hai ch\u1ec9 sau vi\u1ebft blog (38%).<\/p>\n\n\n\n<p>2) 74% marketer m\u1ea1ng x\u00e3 h\u1ed9i s\u1eed d\u1ee5ng y\u1ebfu t\u1ed1 \u0111\u1ed3 ho\u1ea1 trong th\u1ef1c h\u00e0nh marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, v\u01b0\u1ee3t l\u00ean tr\u00ean blog (68%) v\u00e0 video (60%).<\/p>\n\n\n\n<p>3) Khi con ng\u01b0\u1eddi nghe th\u00f4ng tin, h\u1ecd g\u1ea7n nh\u01b0 ch\u1ec9 nh\u1edb \u0111\u01b0\u1ee3c 10% l\u01b0\u1ee3ng th\u00f4ng tin sau ba ng\u00e0y. Tuy nhi\u00ean, n\u1ebfu m\u1ed9t h\u00ecnh \u1ea3nh li\u00ean quan c\u1eb7p \u0111\u00f4i v\u1edbi c\u00f9ng th\u00f4ng tin \u0111\u00f3 th\u00f4i, con ng\u01b0\u1eddi c\u00f3 th\u1ec3 gi\u1eef l\u1ea1i 65% l\u01b0\u1ee3ng th\u00f4ng tin sau ba ng\u00e0y.<\/p>\n\n\n\n<p>4) B2C (doanh nghi\u1ec7p t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng) marketer coi y\u1ebfu t\u1ed1 \u0111\u1ed3 ho\u1ea1 quan tr\u1ecdng h\u01a1n so v\u1edbi B2B (doanh nghi\u1ec7p t\u1edbi doanh nghi\u1ec7p) marketer.<\/p>\n\n\n\n<p>5) 51% B2B marketer \u01b0u ti\u00ean t\u1ea1o c\u00e1c c\u00e1c n\u1ed9i dung \u0111\u1ed3 ho\u1ea1 trong n\u0103m 2016<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_thong_ke_ve_video_marketing\"><\/span>C\u00e1c th\u1ed1ng k\u00ea v\u1ec1 video marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>6) T\u1edbi n\u0103m 2017, n\u1ed9i dung video s\u1ebd chi\u1ebfm 74% t\u1ea5t c\u1ea3 l\u01b0u l\u01b0\u1ee3ng internet.<\/p>\n\n\n\n<p>7) Cisco d\u1ef1 \u0111o\u00e1n r\u1eb1ng l\u01b0u l\u01b0\u1ee3ng internet to\u00e0n c\u1ea7u t\u1eeb video s\u1ebd ti\u1ebfn t\u1edbi 80% t\u1ed5ng l\u01b0u l\u01b0\u1ee3ng internet trong n\u0103m 2019.<\/p>\n\n\n\n<p>8) 76,5% c\u00e1c marketer v\u00e0 ch\u1ee7 s\u1edf h\u1eefu doanh nghi\u1ec7p nh\u1ecf trong kh\u1ea3o s\u00e1t c\u1ee7a Animoto s\u1eed d\u1ee5ng video marketing n\u00f3i r\u1eb1ng n\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>9) 34% maketer B2C n\u00f3i r\u1eb1ng cu\u1ed9c g\u1eb7p m\u1eb7t gi\u1eefa c\u00e1c b\u00ean tr\u01b0\u1edbc khi b\u1ea5m m\u00e1y r\u1ea5t quan tr\u1ecdng cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a video trong n\u0103m 2017.<\/p>\n\n\n\n<p>10) Ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00edch xem video v\u1ec1 s\u1ea3n ph\u1ea9m h\u01a1n 4 l\u1ea7n so v\u1edbi \u0111\u1ecdc v\u1ec1 n\u00f3.<\/p>\n\n\n\n<p>11) H\u01a1n 60% marketer v\u00e0 ch\u1ee7 c\u00e1c doanh nghi\u1ec7p nh\u1ecf n\u00f3i r\u1eb1ng h\u1ecd c\u00f3 k\u1ebf ho\u1eb7c gia t\u0103ng \u0111\u1ea7u t\u01b0 cho video marketing trong n\u0103m 2017.<\/p>\n\n\n\n<p>12) 62% marketer B2B l\u1ef1a ch\u1ecdn video l\u00e0 chi\u1ebfn thu\u1eadt marketing n\u1ed9i dung hi\u1ec7u qu\u1ea3 trong n\u0103m 2016.<\/p>\n\n\n\n<p>13) S\u1eed d\u1ee5ng t\u1eeb &#8220;video&#8221; trong ti\u00eau \u0111\u1ec1 email l\u00e0m t\u0103ng t\u1ec9 l\u1ec7 m\u1edf l\u00ean 19% v\u00e0 t\u1ec9 l\u1ec7 click chu\u1ed9t l\u00ean 65%.<\/p>\n\n\n\n<p>14) Trong m\u1ed9t kh\u1ea3o s\u00e1t c\u1ee7a Hubspot n\u0103m 2016, 43% kh\u00e1ch h\u00e0ng mu\u1ed1n xem \u0111\u01b0\u1ee3c nhi\u1ec1u n\u1ed9i dung video h\u01a1n.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/02\/khao-sat-lien-quan-den-noi-dung-video.png\"><img loading=\"lazy\" decoding=\"async\" width=\"707\" height=\"346\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/02\/khao-sat-lien-quan-den-noi-dung-video.png\" alt=\"43% kh\u00e1ch h\u00e0ng mu\u1ed1n xem \u0111\u01b0\u1ee3c nhi\u1ec1u n\u1ed9i dung video h\u01a1n\" class=\"wp-image-3978\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/02\/khao-sat-lien-quan-den-noi-dung-video.png 707w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/02\/khao-sat-lien-quan-den-noi-dung-video-300x147.png 300w\" sizes=\"(max-width: 707px) 100vw, 707px\" \/><\/a><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_xu_huong_moi_noi_cua_marketing_do_hoa\"><\/span>C\u00e1c xu h\u01b0\u1edbng m\u1edbi n\u1ed5i c\u1ee7a marketing \u0111\u1ed3 ho\u1ea1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>15) Trong n\u0103m 2016, 14% marketer s\u1eed d\u1ee5ng video tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n<p>16) Ng\u01b0\u1eddi d\u00f9ng Facebook s\u1eed d\u1ee5ng th\u1eddi gi\u1ea3n xem video tr\u1ef1c tuy\u1ebfn nhi\u1ec1u h\u01a1n 3 l\u1ea7n so v\u1edbi video truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n\n<p>17) 51% video \u0111\u01b0\u1ee3c b\u1eadt l\u00e0 tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng &#8212; m\u1ee9c t\u0103ng tr\u01b0\u1edfng 15% t\u1eeb n\u0103m 2015 v\u00e0 203% t\u1eeb n\u0103m 2014.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/02\/muc-do-tang-truong-xem-video.png\"><img loading=\"lazy\" decoding=\"async\" width=\"729\" height=\"631\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/02\/muc-do-tang-truong-xem-video.png\" alt=\"51% video \u0111\u01b0\u1ee3c b\u1eadt l\u00e0 tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng\" class=\"wp-image-3979\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/02\/muc-do-tang-truong-xem-video.png 729w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/02\/muc-do-tang-truong-xem-video-300x260.png 300w\" sizes=\"(max-width: 729px) 100vw, 729px\" \/><\/a><\/figure>\n\n\n\n<p>18)&nbsp;Video c\u00f3 \u0111\u1ed9 d\u00e0i d\u01b0\u1edbi n\u0103m ph\u00fat chi\u1ebfm 55% t\u1ed5ng th\u1eddi gian ti\u00eau th\u1ee5 video tr\u00ean \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh.<\/p>\n\n\n\n<p>19) Magnifyre kh\u00e1m ph\u00e1 ra l\u00e0 29% ng\u01b0\u1eddi xem t\u0103ng th\u00eam khi h\u1ecd \u0111\u01b0\u1ee3c xem video 360-\u0111\u1ed9 so v\u1edbi c\u00f9ng video \u0111\u00f3 theo ki\u1ec3u truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n\n<p>20) 85% ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh ti\u00eau th\u1ee5 n\u1ed9i dung tr\u00ean nhi\u1ec1u thi\u1ebft b\u1ecb kh\u00e1c nhau trong c\u00f9ng m\u1ed9t kho\u1ea3ng th\u1eddi gian.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_thong_ke_lien_quan_den_Infographic\"><\/span>C\u00e1c th\u1ed1ng k\u00ea li\u00ean quan \u0111\u1ebfn Infographic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>21) C\u00e1c nghi\u00ean c\u1ee9u v\u1ec1 eye-tracking (c\u00e1c \u0111i\u1ec3m t\u1eadp trung c\u1ee7a m\u1eaft v\u00e0o n\u1ed9i dung) cho th\u1ea5y ng\u01b0\u1eddi \u0111\u1ecdc tr\u00ean internet t\u1eadp trung ch\u00fa \u00fd \u0111\u1ebfn n\u1ed9i dung c\u00f3 \u1ea3nh. Tr\u00ean th\u1ef1c t\u1ebf, khi c\u00e1c \u1ea3nh li\u00ean quan, ng\u01b0\u1eddi \u0111\u1ecdc b\u1ecf nhi\u1ec1u th\u1eddi gian nh\u00ecn v\u00e0o \u1ea3nh h\u01a1n l\u00e0 h\u1ecd \u0111\u1ecdc v\u0103n b\u1ea3n tr\u00ean trang.<\/p>\n\n\n\n<p>22) <a href=\"https:\/\/kiencang.net\/infographics-tat-ca-nhung-gi-ban-can-biet\/\">Infographic<\/a> nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u like v\u00e0 chia s\u1ebb h\u01a1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i g\u1ea5p 3 l\u1ea7n so v\u1edbi b\u1ea5t k\u1ef3 n\u1ed9i dung n\u00e0o kh\u00e1c.<\/p>\n\n\n\n<p>23) Infographic l\u00e0 chi\u1ebfn thu\u1eadt marketing n\u1ed9i dung B2B c\u00f3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng l\u1edbn nh\u1ea5t, t\u1eeb n\u0103m 2015 t\u1edbi 2016, t\u0103ng t\u1eeb 50% \u0111\u1ebfn 58%.<\/p>\n\n\n\n<p>24) Con ng\u01b0\u1eddi l\u00e0m theo ch\u1ec9 d\u1eabn v\u1edbi v\u0103n b\u1ea3n v\u00e0 h\u00ecnh \u1ea3nh c\u00f3 323% kh\u1ea3 n\u0103ng l\u00e0m t\u1ed1t h\u01a1n ng\u01b0\u1eddi l\u00e0m theo ch\u1ec9 d\u1eabn m\u00e0 kh\u00f4ng c\u00f3 h\u00ecnh \u1ea3nh.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/02\/cac-huong-dan-co-anh.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1002\" height=\"430\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/02\/cac-huong-dan-co-anh.png\" alt=\"Con ng\u01b0\u1eddi l\u00e0m theo ch\u1ec9 d\u1eabn v\u1edbi v\u0103n b\u1ea3n v\u00e0 h\u00ecnh \u1ea3nh c\u00f3 323% kh\u1ea3 n\u0103ng l\u00e0m t\u1ed1t h\u01a1n ng\u01b0\u1eddi l\u00e0m theo ch\u1ec9 d\u1eabn m\u00e0 kh\u00f4ng c\u00f3 h\u00ecnh \u1ea3nh\" class=\"wp-image-3980\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/02\/cac-huong-dan-co-anh.png 1002w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/02\/cac-huong-dan-co-anh-300x129.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/02\/cac-huong-dan-co-anh-768x330.png 768w\" sizes=\"(max-width: 1002px) 100vw, 1002px\" \/><\/a><\/figure><\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Thong_ke_lien_quan_den_mang_xa_hoi\"><\/span>Th\u1ed1ng k\u00ea li\u00ean quan \u0111\u1ebfn m\u1ea1ng x\u00e3 h\u1ed9i<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>25) Tweets v\u1edbi \u1ea3nh nh\u1eadn \u0111\u01b0\u1ee3c 150% nhi\u1ec1u h\u01a1n retweet kh\u00f4ng c\u00f3 \u1ea3nh.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/02\/tweets-co-anh.png\"><img loading=\"lazy\" decoding=\"async\" width=\"441\" height=\"440\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/02\/tweets-co-anh.png\" alt=\"Tweets v\u1edbi \u1ea3nh nh\u1eadn \u0111\u01b0\u1ee3c 150% nhi\u1ec1u h\u01a1n retweet kh\u00f4ng c\u00f3 \u1ea3nh\" class=\"wp-image-3981\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/02\/tweets-co-anh.png 441w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/02\/tweets-co-anh-150x150.png 150w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/02\/tweets-co-anh-300x300.png 300w\" sizes=\"(max-width: 441px) 100vw, 441px\" \/><\/a><\/figure>\n\n\n\n<p>26) Trong m\u1ed9t ph\u00e2n t\u00edch tr\u00ean 1 tri\u1ec7u b\u00e0i vi\u1ebft, BuzzSumo t\u00ecm ra c\u00e1c b\u00e0i vi\u1ebft v\u1edbi m\u1ed9t \u1ea3nh m\u1ed7i 75 &#8211; 100 t\u1eeb nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng chia s\u1ebb g\u1ea5p \u0111\u00f4i so v\u1edbi b\u00e0i vi\u1ebft ch\u1ec9 c\u00f3 v\u00e0i b\u1ee9c \u1ea3nh.<\/p>\n\n\n\n<p>27) B\u00e0i post tr\u00ean Facebook k\u00e8m v\u1edbi h\u00ecnh \u1ea3nh t\u0103ng 2,3 l\u1ea7n t\u01b0\u01a1ng t\u00e1c so v\u1edbi kh\u00f4ng c\u00f3 h\u00ecnh \u1ea3nh.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/02\/facebook-co-va-khong-co-anh.png\"><img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"420\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/02\/facebook-co-va-khong-co-anh.png\" alt=\"B\u00e0i post tr\u00ean Facebook k\u00e8m v\u1edbi h\u00ecnh \u1ea3nh t\u0103ng 2,3 l\u1ea7n t\u01b0\u01a1ng t\u00e1c so v\u1edbi kh\u00f4ng c\u00f3 h\u00ecnh \u1ea3nh\" class=\"wp-image-3982\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/02\/facebook-co-va-khong-co-anh.png 682w, https:\/\/kiencang.net\/wp-content\/uploads\/2017\/02\/facebook-co-va-khong-co-anh-300x185.png 300w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/a><\/figure>\n\n\n\n<p>28) L\u01b0\u1ee3ng xem video tr\u1ef1c ti\u1ebfp (live video) tr\u00ean Periscope (<em>m\u1ed9t d\u1ecbch v\u1ee5 truy\u1ec1n tr\u1ef1c ti\u1ebfp video c\u00e1 nh\u00e2n c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i Twitter<\/em>) m\u1ed7i ng\u00e0y t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi 110 n\u0103m.<\/p>\n\n\n\n<p>29) C\u00f3 h\u01a1n 500 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng Instagram trong th\u00e1ng S\u00e1u 2016.<\/p>\n\n\n\n<p>30) 55% marketer l\u1ef1a ch\u1ecdn Facebook l\u00e0 n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i quan tr\u1ecdng nh\u1ea5t.<\/p>\n\n\n\n<p>31) 85% video tr\u00ean Facebook \u0111\u01b0\u1ee3c xem m\u00e0 kh\u00f4ng c\u00f3 \u00e2m thanh.<\/p>\n\n\n\n<p>32) Ng\u01b0\u1eddi d\u00f9ng Facebook xem 8 t\u1ec9 video m\u1ed7i ng\u00e0y.<\/p>\n\n\n\n<p>33) Ng\u01b0\u1eddi d\u00f9ng Snapchat xem 10 t\u1ec9 video m\u1ed7i ng\u00e0y.<\/p>\n\n\n\n<p>34) Ng\u01b0\u1eddi d\u00f9ng Snapchat chia s\u1ebb h\u01a1n 9,000 \u1ea3nh m\u1ed7i gi\u00e2y.<\/p>\n\n\n\n<p>35) T\u01b0\u01a1ng t\u00e1c t\u1ef1 nhi\u00ean (kh\u00f4ng qu\u1ea3ng c\u00e1o) tr\u00ean Facebook t\u0103ng g\u1ea5p \u0111\u00f4i trong n\u0103m 2015, trong khi t\u01b0\u01a1ng t\u00e1c t\u1ef1 nhi\u00ean tr\u00ean Instagram h\u1ea7u nh\u01b0 gi\u1ea3m m\u1ed9t n\u1eeda.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/02\/luong-tuong-tac-tren-mang-xa-hoi.gif\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"472\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2017\/02\/luong-tuong-tac-tren-mang-xa-hoi.gif\" alt=\"T\u01b0\u01a1ng t\u00e1c t\u1ef1 nhi\u00ean (kh\u00f4ng qu\u1ea3ng c\u00e1o) tr\u00ean Facebook t\u0103ng g\u1ea5p \u0111\u00f4i trong n\u0103m 2015, trong khi t\u01b0\u01a1ng t\u00e1c t\u1ef1 nhi\u00ean tr\u00ean Instagram h\u1ea7u nh\u01b0 gi\u1ea3m m\u1ed9t n\u1eeda\" class=\"wp-image-3983\"\/><\/a><\/figure>\n\n\n\n<p>36) T\u01b0\u01a1ng t\u00e1c t\u1ef1 nhi\u00ean tr\u00ean Facebook cao nh\u1ea5t \u1edf c\u00e1c b\u00e0i c\u00f3 video (13,9%) v\u00e0 \u1ea3nh (13,7%).<\/p>\n\n\n\n<p>37) Snapchat c\u00f3 150 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng nh\u1eadp h\u00e0ng ng\u00e0y trong th\u00e1ng s\u00e1u n\u0103m 2016 &#8211; t\u0103ng t\u1eeb 110 tri\u1ec7u trong th\u00e1ng m\u01b0\u1eddi hai n\u0103m 2015 (<em>ch\u00fa th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u1ecbch: t\u00f4i th\u1ea5y h\u1ecd ghi l\u00e0 t\u1eeb th\u00e1ng m\u01b0\u1eddi hai n\u0103m 2016, nh\u01b0ng nh\u01b0 th\u1ebf l\u00e0 v\u00f4 l\u00fd v\u1ec1 m\u1eb7t th\u1eddi gian tr\u01b0\u1edbc sau<\/em>).<\/p>\n\n\n\n<p>38) 44% ph\u1ee5 n\u1eef online s\u1eed d\u1ee5ng Pinterest, so v\u1edbi 16% l\u01b0\u1ee3ng nam gi\u1edbi online d\u00f9ng.<\/p>\n\n\n\n<p>39) Ng\u01b0\u1eddi d\u00f9ng Shopify (m\u1ed9t platform th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eeb) m\u00e0 \u0111\u1ebfn t\u1eeb Pinterest th\u00ec ti\u00eau trung b\u00ecnh 80$ so v\u1edbi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn t\u1eeb Facebook l\u00e0 40$.<\/p>\n\n\n\n<p>40) H\u01a1n 80% c\u00e1c ghim (pin tr\u00ean pinterest) l\u00e0 re-pin so v\u1edbi 1,4% l\u01b0\u1ee3ng tweet l\u00e0 retweet.<\/p>\n\n\n\n<p>41) YouTube c\u00f3 \u0111\u01b0\u1ee3c s\u1ed1 ng\u01b0\u1eddi tr\u00ean 18 tu\u1ed5i trong gi\u1edd cao \u0111i\u1ec3m l\u1edbn h\u01a1n b\u1ea5t k\u1ef3 c\u00e1p m\u1ea1ng TiVi n\u00e0o.<\/p>\n\n\n\n<p>42) M\u1ed9t n\u1eeda nh\u1eefng fan tr\u00ean Youtube (c\u00f2n g\u1ecdi l\u00e0 ng\u01b0\u1eddi theo d\u00f5i &#8211; subscriber) \u1edf \u0111\u1ed9 tu\u1ed5i t\u1eeb 18 \u0111\u1ebfn 34 s\u1ebd b\u1ecf l\u1eedng b\u1ea5t c\u1ee9 vi\u1ec7c g\u00ec h\u1ecd \u0111ang l\u00e0m \u0111\u1ec3 xem m\u1ed9t video m\u1edbi t\u1eeb k\u00eanh h\u1ecd \u01b0a th\u00edch.<\/p>\n\n\n\n<p><em>(D\u1ecbch t\u1eeb b\u00e0i vi\u1ebft &#8220;42 Visual Content Marketing Statistics You Should Know in 2017&#8221; c\u1ee7a HubSpot &#8211; Ng\u01b0\u1eddi d\u1ecbch: Nguy\u1ec5n \u0110\u1ee9c Anh)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cu\u1ed1i m\u1ed7i n\u0103m, ch\u00fang t\u00f4i th\u00edch tham kh\u1ea3o c\u00e1c b\u00e1o c\u00e1o quan tr\u1ecdng v\u1ec1 inbound marketing, marketing n\u1ed9i dung, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c h\u00e0nh vi online. M\u1ecdi s\u1ef1 thay \u0111\u1ed5i nhanh ch\u00f3ng \u0111\u00e1ng kinh ng\u1ea1c trong 12 th\u00e1ng ng\u1eafn ng\u1ee7i v\u1eeba qua &#8212; v\u00e0 n\u0103m 2016 ch\u1eafc ch\u1eafn kh\u00f4ng ph\u1ea3i l\u00e0 ngo\u1ea1i l\u1ec7. N\u0103m &hellip;<\/p>\n","protected":false},"author":1,"featured_media":3976,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>42 s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 content marketing s\u1eed d\u1ee5ng y\u1ebfu t\u1ed1 \u0111\u1ed3 ho\u1ea1 b\u1ea1n n\u00ean bi\u1ebft trong n\u0103m 2017 &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/42-so-lieu-thong-ke-ve-content-marketing-su-dung-yeu-to-do-hoa\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"42 s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 content marketing s\u1eed d\u1ee5ng y\u1ebfu t\u1ed1 \u0111\u1ed3 ho\u1ea1 b\u1ea1n n\u00ean bi\u1ebft trong n\u0103m 2017 &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"Cu\u1ed1i m\u1ed7i n\u0103m, ch\u00fang t\u00f4i th\u00edch tham kh\u1ea3o c\u00e1c b\u00e1o c\u00e1o quan tr\u1ecdng v\u1ec1 inbound marketing, marketing n\u1ed9i dung, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c h\u00e0nh vi online. M\u1ecdi s\u1ef1 thay \u0111\u1ed5i nhanh ch\u00f3ng \u0111\u00e1ng kinh ng\u1ea1c trong 12 th\u00e1ng ng\u1eafn ng\u1ee7i v\u1eeba qua &#8212; v\u00e0 n\u0103m 2016 ch\u1eafc ch\u1eafn kh\u00f4ng ph\u1ea3i l\u00e0 ngo\u1ea1i l\u1ec7. 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