{"id":3734,"date":"2016-11-15T08:38:20","date_gmt":"2016-11-15T08:38:20","guid":{"rendered":"https:\/\/kiencang.net\/?p=3734"},"modified":"2022-02-11T14:18:13","modified_gmt":"2022-02-11T07:18:13","slug":"nghien-cuu-tu-khoa","status":"publish","type":"post","link":"https:\/\/kiencang.net\/nghien-cuu-tu-khoa\/","title":{"rendered":"Nghi\u00ean c\u1ee9u t\u1eeb kho\u00e1 &#8211; h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n"},"content":{"rendered":"\n<p>T\u1ea5t c\u1ea3 c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn trong th\u1ebf gi\u1edbi SEO b\u00e2y gi\u1edd to\u00e0n l\u00e0 v\u1ec1 n\u1ed9i dung, quy\u1ec1n t\u00e1c gi\u1ea3 v\u00e0 c\u00e1c t\u00edn hi\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i, khi \u1ea5y th\u1eadt d\u1ec5 \u0111\u1ec3 qu\u00ean \u0111i m\u1ed9t th\u1ee9 nh\u1ecf l\u00e0 <a href=\"https:\/\/kiencang.net\/seo-la-gi\/\">n\u1ec1n t\u1ea3ng c\u1ee7a SEO<\/a>: <strong>nghi\u00ean c\u1ee9u t\u1eeb kho\u00e1<\/strong>.<\/p>\n\n\n\n<p>T\u00f4i kh\u00f4ng ph\u00f3ng \u0111\u1ea1i ch\u00fat n\u00e0o khi n\u00f3i r\u1eb1ng, <strong>n\u1ebfu kh\u00f4ng c\u00f3 c\u00e1c t\u1eeb kho\u00e1 th\u00ec c\u0169ng kh\u00f4ng c\u00f3 SEO<\/strong>.<\/p>\n\n\n\n<p><em>C\u00e1c t\u1eeb kho\u00e1 gi\u1ed1ng nh\u01b0 la b\u00e0n trong chi\u1ebfn d\u1ecbch SEO: ch\u00fang n\u00f3i cho b\u1ea1n bi\u1ebft c\u1ea7n ph\u1ea3i \u0111i \u0111\u00e2u v\u00e0 b\u1ea1n c\u00f3 \u0111i \u0111\u00fang \u0111\u01b0\u1eddng hay kh\u00f4ng.<\/em><\/p>\n\n\n\n<p>Ch\u00fang c\u0169ng gi\u00fap b\u1ea1n t\u00ecm ra nh\u1eefng \u00fd ngh\u0129, s\u1ee3 h\u00e3i, v\u00e0 kh\u00e1t khao c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau (nh\u01b0 s\u1ed1 li\u1ec7u Analystics s\u1ebd cho b\u1ea1n bi\u1ebft, m\u1ecdi ng\u01b0\u1eddi g\u00f5 nh\u1eefng \u00fd ngh\u0129 s\u00e2u th\u1eb3m nh\u1ea5t v\u00e0o thanh t\u00ecm ki\u1ebfm be b\u00e9 c\u1ee7a Google).<\/p>\n\n\n\n<p>Th\u1ef1c t\u1ebf, nghi\u00ean c\u1ee9u t\u1eeb kho\u00e1 l\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cho th\u1ebf k\u1ef7 21.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d70e353df\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d70e353df\"  type=\"checkbox\" id=\"item-6577d70e353df\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/nghien-cuu-tu-khoa\/#De_huong_loi_tu_cac_tu_khoa_ban_can_biet_cach_tim_va_su_dung_chung\" title=\"\u0110\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb c\u00e1c t\u1eeb kho\u00e1, b\u1ea1n c\u1ea7n bi\u1ebft c\u00e1ch t\u00ecm (v\u00e0 s\u1eed d\u1ee5ng) ch\u00fang\">\u0110\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb c\u00e1c t\u1eeb kho\u00e1, b\u1ea1n c\u1ea7n bi\u1ebft c\u00e1ch t\u00ecm (v\u00e0 s\u1eed d\u1ee5ng) ch\u00fang<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/nghien-cuu-tu-khoa\/#Thi_truong_ngach_Noi_thong_minh_de_bat_dau_nghien_cuu_tu_khoa\" title=\"Th\u1ecb tr\u01b0\u1eddng ng\u00e1ch: N\u01a1i (th\u00f4ng minh) \u0111\u1ec3 b\u1eaft \u0111\u1ea7u nghi\u00ean c\u1ee9u t\u1eeb kho\u00e1\">Th\u1ecb tr\u01b0\u1eddng ng\u00e1ch: N\u01a1i (th\u00f4ng minh) \u0111\u1ec3 b\u1eaft \u0111\u1ea7u nghi\u00ean c\u1ee9u t\u1eeb kho\u00e1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/nghien-cuu-tu-khoa\/#Dam_may_ngach_Cach_de_nhat_de_tim_thay_cac_thi_truong_ngach\" title=\"\u0110\u00e1m m\u00e2y ng\u00e1ch: C\u00e1ch d\u1ec5 nh\u1ea5t \u0111\u1ec3 t\u00ecm th\u1ea5y c\u00e1c th\u1ecb tr\u01b0\u1eddng ng\u00e1ch\">\u0110\u00e1m m\u00e2y ng\u00e1ch: C\u00e1ch d\u1ec5 nh\u1ea5t \u0111\u1ec3 t\u00ecm th\u1ea5y c\u00e1c th\u1ecb tr\u01b0\u1eddng ng\u00e1ch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/nghien-cuu-tu-khoa\/#Tao_ban_do_dam_may_ngach_dau_tien\" title=\"T\u1ea1o b\u1ea3n \u0111\u1ed3 \u0111\u00e1m m\u00e2y ng\u00e1ch \u0111\u1ea7u ti\u00ean\">T\u1ea1o b\u1ea3n \u0111\u1ed3 \u0111\u00e1m m\u00e2y ng\u00e1ch \u0111\u1ea7u ti\u00ean<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/nghien-cuu-tu-khoa\/#Danh_tinh_nguoi_mua\" title=\"Danh t\u00ednh ng\u01b0\u1eddi mua\">Danh t\u00ednh ng\u01b0\u1eddi mua<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kiencang.net\/nghien-cuu-tu-khoa\/#Cac_dien_dan\" title=\"C\u00e1c di\u1ec5n \u0111\u00e0n\">C\u00e1c di\u1ec5n \u0111\u00e0n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kiencang.net\/nghien-cuu-tu-khoa\/#Muc_luc_cua_Wikipedia\" title=\"M\u1ee5c l\u1ee5c c\u1ee7a Wikipedia\">M\u1ee5c l\u1ee5c c\u1ee7a Wikipedia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/kiencang.net\/nghien-cuu-tu-khoa\/#Tu_khoa_ngan_trung_binh_va_tu_khoa_dai\" title=\"T\u1eeb kho\u00e1 ng\u1eafn, trung b\u00ecnh v\u00e0 t\u1eeb kho\u00e1 d\u00e0i\">T\u1eeb kho\u00e1 ng\u1eafn, trung b\u00ecnh v\u00e0 t\u1eeb kho\u00e1 d\u00e0i<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"d\u1ec3-h\u01b0\u1edfng-l\u1ee3i-t\u1eeb-cac-t\u1eeb-khoa-b\u1ea1n-c\u1ea7n-bi\u1ebft-cach-tim-va-s\u1eed-d\u1ee5ng-chung\"><span class=\"ez-toc-section\" id=\"De_huong_loi_tu_cac_tu_khoa_ban_can_biet_cach_tim_va_su_dung_chung\"><\/span><strong>\u0110\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb c\u00e1c t\u1eeb kho\u00e1, b\u1ea1n c\u1ea7n bi\u1ebft c\u00e1ch t\u00ecm (v\u00e0 s\u1eed d\u1ee5ng) ch\u00fang<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m ch\u1ee7 ngh\u1ec7 thu\u1eadt t\u00ecm ki\u1ebfm c\u00e1c t\u1eeb kho\u00e1 tuy\u1ec7t v\u1eddi cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh &#8211; b\u1ea1n kh\u00f4ng ch\u1ec9 h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c gia t\u0103ng l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean &#8211; m\u00e0 b\u1ea1n c\u00f2n hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh t\u1ed1t h\u01a1n \u0111\u1ed1i th\u1ee7.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 l\u1ef1a ch\u1ecdn t\u1eeb kho\u00e1 quan tr\u1ecdng nh\u01b0 v\u1eady, h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u t\u1eeb kho\u00e1 gi\u1ed1ng nh\u01b0 th\u1ebf n\u00e0y:<\/p>\n\n\n\n<ul><li class=\"sc-three-step-content\">B\u01b0\u1edbc 1: T\u00ecm ra v\u00e0i t\u1eeb kho\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm<\/li><li class=\"sc-three-step-header\">B\u01b0\u1edbc 2: \u0110\u01b0a c\u00e1c t\u1eeb kho\u00e1 \u0111\u00f3 v\u00e0o Google Keyword Planner<\/li><li class=\"sc-three-step-header\">B\u01b0\u1edbc 3: Ch\u1ecdn t\u1eeb kho\u00e1 d\u1ef1a tr\u00ean c\u00e1c <strong>k\u1ebft h\u1ee3p m\u01a1 h\u1ed3<\/strong> v\u1ec1 <a href=\"https:\/\/kiencang.net\/khoi-luong-tim-kiem-cua-tu-khoa\/\">kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm<\/a> (search volume) v\u00e0 \u00fd \u0111\u1ecbnh mua h\u00e0ng (buyer intent)<\/li><\/ul>\n\n\n\n<p>Ng\u00e0y nay, <strong>t\u1ea5t c\u1ea3 \u0111\u00e3 thay \u0111\u1ed5i<\/strong>.<\/p>\n\n\n\n<p>B\u1edfi v\u00ec hi\u1ec7n t\u1ea1i \u0111\u00e3 c\u00f3 nh\u1eefng h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n cho b\u1ea1n th\u1ea5y <em>ch\u00ednh x\u00e1c<\/em> c\u00e1c t\u1eeb v\u00e0 c\u1ee5m t\u1eeb m\u00e0 kh\u00e1ch h\u00e0ng (<em>thu\u1ed9c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/em>) s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin tr\u00ean web.<\/p>\n\n\n\n<p>V\u00e0 khi b\u1ea1n c\u00e2n \u0111o \u0111ong \u0111\u1ebfm <a href=\"https:\/\/kiencang.net\/toi-uu-seo-onpage\/\">SEO onpage<\/a> quanh <strong>t\u1eeb kho\u00e1 ch\u00ednh x\u00e1c<\/strong>, b\u1ea1n s\u1ebd th\u1ea5y trang web phi nhanh nh\u01b0 t\u00ean l\u1eeda t\u1edbi v\u1ecb tr\u00ed \u0111\u1ea7u c\u1ee7a Google &#8211; \u0111em \u0111\u1ebfn cho b\u1ea1n nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111\u01a1n h\u00e0ng v\u00e0 hoa h\u1ed3ng h\u01a1n.<\/p>\n\n\n\n<p>Nh\u01b0ng c\u00f3 m\u1ed9t nh\u01b0\u1ee3c \u0111i\u1ec3m:<\/p>\n\n\n\n<p>Tr\u01b0\u1edbc khi b\u1ea1n d\u1ed1c s\u1ee9c v\u00e0o c\u00e1c&nbsp;<a href=\"https:\/\/kiencang.net\/cong-cu-nghien-cuu-tu-khoa\/\">c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kho\u00e1<\/a> ho\u1eb7c <a href=\"https:\/\/kiencang.net\/the-tieu-de-seo\/\">t\u00ecm ki\u1ebfm m\u1ed9t ti\u00eau \u0111\u1ec1 duy nh\u1ea5t<\/a>, b\u1ea1n c\u1ea7n <strong>x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng ng\u00e1ch<\/strong> trong ng\u00e0nh c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>M\u1ed9t khi b\u1ea1n t\u00ecm th\u1ea5y c\u00e1c th\u1ecb tr\u01b0\u1eddng ng\u00e1ch \u0111\u00f3, b\u1ea1n s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng khai th\u00e1c c\u00e1c t\u1eeb kho\u00e1 ng\u01b0\u1eddi mua h\u00e0ng d\u00f9ng nh\u01b0ng ch\u01b0a \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng &#8211; nh\u1eefng t\u1eeb m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n c\u0169ng kh\u00f4ng bi\u1ebft.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"th\u1ecb-tr\u01b0\u1eddng-ngach-n\u01a1i-thong-minh-d\u1ec3-b\u1eaft-d\u1ea7u-nghien-c\u1ee9u-t\u1eeb-khoa\"><span class=\"ez-toc-section\" id=\"Thi_truong_ngach_Noi_thong_minh_de_bat_dau_nghien_cuu_tu_khoa\"><\/span>Th\u1ecb tr\u01b0\u1eddng ng\u00e1ch: N\u01a1i (th\u00f4ng minh) \u0111\u1ec3 b\u1eaft \u0111\u1ea7u nghi\u00ean c\u1ee9u t\u1eeb kho\u00e1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nh\u01b0 t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp t\u1eeb tr\u01b0\u1edbc, h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh v\u1edbi m\u1ed9t c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kho\u00e1 nh\u01b0 Google Keyword Planner (GKP).<\/p>\n\n\n\n<p><strong>\u0110\u00e2y l\u00e0 m\u1ed9t sai l\u1ea7m L\u1edaN.<\/strong><\/p>\n\n\n\n<p>T\u1ea1i sao? B\u1edfi v\u00ec KGP ch\u1ec9 \u0111\u01b0a ra c\u00e1c t\u1eeb kho\u00e1 li\u00ean quan m\u1eadt thi\u1ebft nh\u1ea5t, \u0111i\u1ec1u n\u00e0y v\u00f4 c\u00f9ng kinh kh\u1ee7ng khi b\u1ea1n mu\u1ed1n t\u00ecm \u0111\u1ebfn c\u00e1c \u00fd t\u01b0\u1edfng t\u1eeb kho\u00e1 m\u1edbi.<\/p>\n\n\n\n<p><em>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 v\u00ed d\u1ee5:<\/em><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>B\u1ea1n ngh\u0129 v\u1ec1 \u0111i\u1ec1u g\u00ec khi b\u1ea1n nghe \u0111\u1ebfn t\u1eeb &#8220;b\u00f3ng r\u1ed5&#8221;?<\/p><\/blockquote>\n\n\n\n<p>D\u00f9 b\u1ea1n c\u00f3 l\u00e0 m\u1ed9t c\u1ed5 \u0111\u1ed9ng vi\u00ean cu\u1ed3ng nhi\u1ec7t hay kh\u00f4ng, d\u01b0\u1edbi \u0111\u00e2y s\u1ebd l\u00e0 m\u1ed9t s\u1ed1 t\u1eeb c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n trong \u0111\u1ea7u b\u1ea1n:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/bong_ro.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"246\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/bong_ro.png\" alt=\"bong_ro\" class=\"wp-image-3743\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/bong_ro.png 800w, https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/bong_ro-300x92.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/bong_ro-768x236.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>NBA: gi\u1ea3i b\u00f3ng r\u1ed5 nh\u00e0 ngh\u1ec1 M\u1ef9<\/p>\n\n\n\n<p>Michael Jordan: v\u1eadn \u0111\u1ed9ng vi\u00ean b\u00f3ng r\u1ed5 v\u0129 \u0111\u1ea1i<\/p>\n\n\n\n<p>Lebron James: c\u0169ng l\u00e0 v\u1eadn \u0111\u1ed9ng vi\u00ean b\u00f3ng r\u1ed5 r\u1ea5t gi\u1ecfi<\/p>\n\n\n\n<p>Hoop: r\u1ed5<\/p>\n\n\n\n<p>Dribble: m\u1ed9t k\u1ef9 thu\u1eadt trong b\u00f3ng r\u1ed5<\/p>\n\n\n\n<p>Free throw: n\u00e9m t\u1ef1 do, n\u00e9m ph\u1ea1t<\/p>\n\n\n\n<p><em>(*) V\u1edbi ng\u01b0\u1eddi M\u1ef9, b\u00f3ng r\u1ed5 l\u00e0 m\u00f4n th\u1ec3 thao r\u1ea5t ph\u1ed5 bi\u1ebfn, \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi v\u0103n ho\u00e1 Vi\u1ec7t Nam, trong t\u00ecnh hu\u1ed1ng n\u00e0y, n\u1ebfu nh\u1eafc \u0111\u1ebfn &#8220;B\u00f3ng \u0110\u00e1&#8221; b\u1ea1n s\u1ebd ngh\u0129 \u0111\u1ebfn c\u00e1c t\u1eeb n\u00e0o? \u0110\u00e2y l\u00e0 m\u1ed9t s\u1ed1 t\u1eeb t\u00f4i ngh\u0129:<\/em><\/p>\n\n\n\n<p><em>Messi, CR7, qu\u1ea3 b\u00f3ng v\u00e0ng, ph\u1ea1t h\u00e0ng r\u00e0o, th\u1ebb \u0111\u1ecf, ch\u1ea5n th\u01b0\u01a1ng.&nbsp;<\/em><\/p>\n\n\n\n<p>Nh\u01b0ng khi b\u1ea1n tra t\u1eeb &#8220;b\u00f3ng r\u1ed5&#8221; trong GKP (T\u00ecm ki\u1ebfm \u00fd t\u01b0\u1edfng t\u1eeb kho\u00e1 v\u00e0 c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o m\u1edbi).<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/basketball.png\"><img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"176\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/basketball.png\" alt=\"nh\u1eadp t\u1eeb kh\u00f3a b\u00f3ng r\u1ed5 v\u00e0o KGP\" class=\"wp-image-3744\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/basketball.png 460w, https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/basketball-300x115.png 300w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>&#8230;kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng t\u1eeb li\u00ean quan \u0111\u01b0\u1ee3c hi\u1ec7n ra.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/basketball2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"616\" height=\"477\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/basketball2.png\" alt=\"k\u1ebft qu\u1ea3 l\u00e0 c\u00e1c t\u1eeb kh\u00f3a r\u1ea5t g\u1ea7n ngh\u0129a hi\u1ec7n ra\" class=\"wp-image-3745\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/basketball2.png 616w, https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/basketball2-300x232.png 300w\" sizes=\"(max-width: 616px) 100vw, 616px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>N\u00f3i c\u00e1ch kh\u00e1c, KGP ch\u1ec9 \u0111\u01b0a ra c\u00e1c t\u1eeb kho\u00e1 R\u1ea4T g\u1ea7n v\u1edbi t\u1eeb kho\u00e1 b\u1ea1n cung c\u1ea5p cho n\u00f3.<\/p>\n\n\n\n<p>C\u00e1c t\u1eeb kho\u00e1 t\u01b0\u01a1ng \u0111\u1ed1i g\u1ea7n g\u0169i &#8211; nh\u01b0ng kh\u00f4ng ph\u1ea3i R\u1ea4T g\u1ea7n g\u0169i hi\u1ebfm khi \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb cho b\u1ea1n. Tin x\u1ea5u: <strong>ch\u00ednh ch\u00fang th\u01b0\u1eddng l\u00e0 c\u00e1c t\u1eeb kho\u00e1 c\u00f3 l\u1ee3i nh\u1ea5t trong th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n<\/strong> v\u00e0 b\u1ea1n l\u1ea1i kh\u00f4ng th\u1ea5y ch\u00fang qua KGP.<\/p>\n\n\n\n<p>Kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi c\u00f3 r\u1ea5t nhi\u1ec1u t\u1eeb kho\u00e1 kh\u00f4ng \u0111\u01b0\u1ee3c th\u0103ng h\u1ea1ng l\u1ea1i ch\u00ednh l\u00e0 c\u00e1c t\u1eeb kho\u00e1 m\u00e0 t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi nh\u1eafm \u0111\u1ebfn!<\/p>\n\n\n\n<p>\u0110i\u1ec1u \u1ea5y kh\u00f4ng c\u00f3 \u00fd n\u00f3i r\u1eb1ng b\u1ea1n kh\u00f4ng n\u00ean nh\u1eafm \u0111\u1ebfn b\u1ea5t k\u1ef3 t\u1eeb kho\u00e1 n\u00e0o m\u00e0 KGP g\u1ee3i \u00fd (trong th\u1ef1c t\u1ebf, s\u1ebd c\u00f3 h\u1eb3n m\u1ed9t ch\u01b0\u01a1ng ho\u00e0n ch\u1ec9nh t\u1eadp trung h\u01b0\u1edbng d\u1eabn b\u1ea1n s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y c\u01a1).<\/p>\n\n\n\n<p>Nh\u01b0ng \u0111\u1eebng tin c\u1eady KGP (ho\u1eb7c b\u1ea5t c\u1ee9 c\u00f4ng c\u1ee5 n\u00e0o kh\u00e1c) \u0111\u01b0a \u0111\u01b0\u1ee3c cho b\u1ea1n \u0111\u1ea7y \u0111\u1ee7 b\u1ec1 r\u1ed9ng th\u00f4ng tin m\u00e0 kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm tr\u00ean m\u1ea1ng.<\/p>\n\n\n\n<p>\u0110\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng ng\u00e1ch.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"dam-may-ngach-cach-d\u1ec5-nh\u1ea5t-d\u1ec3-tim-th\u1ea5y-cac-th\u1ecb-tr\u01b0\u1eddng-ngach\"><span class=\"ez-toc-section\" id=\"Dam_may_ngach_Cach_de_nhat_de_tim_thay_cac_thi_truong_ngach\"><\/span>\u0110\u00e1m m\u00e2y ng\u00e1ch: C\u00e1ch d\u1ec5 nh\u1ea5t \u0111\u1ec3 t\u00ecm th\u1ea5y c\u00e1c th\u1ecb tr\u01b0\u1eddng ng\u00e1ch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 h\u1ecfi:<\/p>\n\n\n\n<p><strong>&#8220;V\u1eady th\u1ecb tr\u01b0\u1eddng ng\u00e1ch ch\u00ednh x\u00e1c l\u00e0 g\u00ec?&#8221;<\/strong><\/p>\n\n\n\n<p>Th\u1ecb tr\u01b0\u1eddng ng\u00e1ch \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t ph\u00e2n kh\u00fac c\u1ee7a th\u1ecb tr\u01b0\u1eddng l\u1edbn h\u01a1n.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, b\u1ea1n \u0111ang v\u1eadn h\u00e0nh c\u1eeda h\u00e0ng b\u00e1n s\u1ea3n ph\u1ea9m l\u01b0\u1edbi b\u00f3ng r\u1ed5.<\/p>\n\n\n\n<p>Nh\u01b0 ch\u00fang ta \u0111\u00e3 th\u1ea5y tr\u01b0\u1edbc \u0111\u00f3, KGP v\u1ec1 c\u01a1 b\u1ea3n v\u00f4 d\u1ee5ng khi \u0111\u01b0a cho b\u1ea1n r\u1ea5t nhi\u1ec1u th\u1ee9 &#8211; nh\u01b0ng \u0111\u1ec1u l\u00e0 t\u1eeb kho\u00e1 r\u1ea5t r\u1ea5t g\u1ea7n g\u0169i v\u1edbi t\u1eeb kho\u00e1 ban \u0111\u1ea7u:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/basketball3.png\"><img loading=\"lazy\" decoding=\"async\" width=\"566\" height=\"478\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/basketball3.png\" alt=\"c\u00e1c t\u1eeb kh\u00f3a r\u1ea5t g\u1ea7n ngh\u0129a trong KGP\" class=\"wp-image-3747\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/basketball3.png 566w, https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/basketball3-300x253.png 300w\" sizes=\"(max-width: 566px) 100vw, 566px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Trong khi m\u1ed9t s\u1ed1 t\u1eeb kho\u00e1 trong n\u00e0y c\u00f3 th\u1ec3 r\u1ea5t ph\u00f9 h\u1ee3p cho c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a b\u1ea1n, c\u00f3 h\u00e0ng t\u00e1 t\u1eeb kho\u00e1 kh\u00e1c \u00edt c\u1ea1nh tranh v\u00e0 ch\u1ec9 c\u00f3 gi\u00e1 tr\u1ecb v\u1edbi trang c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>V\u1edbi kinh nghi\u1ec7m c\u1ee7a t\u00f4i, c\u00e1ch d\u1ec5 nh\u1ea5t \u0111\u1ec3 t\u00ecm th\u1ea5y c\u00e1c t\u1eeb kho\u00e1 ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c l\u00e0 b\u1ea3n \u0111\u1ed3 ho\u00e1 ng\u00e0nh c\u1ee7a b\u1ea1n v\u1edbi \u0110\u00e1m M\u00e2y Ng\u00e1ch.<\/p>\n\n\n\n<p>\u0110\u00e1m M\u00e2y Ng\u00e1ch l\u00e0 b\u1ea3n \u0111\u1ed3 t\u01b0 duy (mind maps) \u0111\u01a1n gi\u1ea3n gi\u00fap x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng ng\u00e1ch g\u1ea7n g\u0169i v\u1edbi mi\u1ebfng b\u00e1nh th\u1ecb tr\u01b0\u1eddng b\u1ea1n thu\u1ed9c v\u1ec1.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, ai \u0111\u00f3 th\u00edch mua l\u01b0\u1edbi b\u00f3ng r\u1ed5 c\u00f3 th\u1ec3 tra c\u00e1c t\u1eeb nh\u01b0:<\/p>\n\n\n\n<ul><li>C\u00e1ch n\u00e9m ph\u1ea1t b\u00f3ng r\u1ed5 t\u1ed1t nh\u1ea5t<\/li><li>C\u00e1c c\u00fa \u00fap r\u1ed5 \u0111\u1eb9p m\u1eaft<\/li><li>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u01b0\u1ee3c c\u00e1c tuy\u1ec3n tr\u1ea1ch vi\u00ean c\u1ee7a tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc l\u1ef1a ch\u1ecdn<\/li><li>Dinh d\u01b0\u1ee1ng cho v\u1eadn \u0111\u1ed9ng vi\u00ean<\/li><li>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u1ea3i thi\u1ec7n c\u00fa nh\u1ea3y th\u1eb3ng \u0111\u1ee9ng<\/li><\/ul>\n\n\n\n<p>M\u1ed7i t\u00ecm ki\u1ebfm \u1edf tr\u00ean \u0111\u1ec1u thu\u1ed9c m\u1ed9t nh\u00f3m ri\u00eang bi\u1ec7t nh\u01b0ng g\u1ea7n g\u0169i v\u00e0 li\u00ean quan \u0111\u1ebfn Th\u1ecb Tr\u01b0\u1eddng Ng\u00e1ch.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, t\u1eeb kho\u00e1 &#8220;C\u00e1ch n\u00e9m ph\u1ea1t b\u00f3ng r\u1ed5 t\u1ed1t nh\u1ea5t&#8221; l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a th\u1ecb tr\u01b0\u1eddng ng\u00e1ch &#8220;n\u00e9m ph\u1ea1t b\u00f3ng r\u1ed5&#8221;.<\/p>\n\n\n\n<p>C\u00e1c th\u1ecb tr\u01b0\u1eddng ng\u00e1ch th\u01b0\u1eddng nh\u1ecf, ch\u1ec9 m\u1ed9t c\u00e1i s\u1ebd kh\u00f4ng \u0111\u1ee7 l\u1edbn \u0111\u1ec3 h\u1ed7 tr\u1ee3 trang web ho\u1eb7c s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p>Trong th\u1ef1c t\u1ebf &#8211; trong khi m\u1ed9t s\u1ed1 th\u1ecb tr\u01b0\u1eddng ng\u00e1ch s\u1ebd cung c\u1ea5p cho b\u1ea1n kho\u1ea3ng 10 t\u1eeb kho\u00e1 ho\u1eb7c h\u01a1n &#8211; th\u00ec h\u1ea7u h\u1ebft ch\u1ec9 cho b\u1ea1n t\u1eeb 2 &#8211; 5 t\u1eeb kho\u00e1 c\u00f3 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm v\u00e0 c\u00f3 \u00fd \u0111\u1ecbnh th\u01b0\u01a1ng m\u1ea1i (t\u1ee9c l\u00e0 nh\u1eefng ng\u01b0\u1eddi t\u00ecm t\u1eeb kho\u00e1 \u0111\u00f3 c\u00f3 kh\u1ea3 n\u0103ng mua s\u1ea3n ph\u1ea9m) \u0111\u1ee7 l\u1edbn \u0111\u1ec3 b\u1ea1n th\u1ef1c s\u1ef1 c\u1ea7n b\u1ecf c\u00f4ng t\u1ed1i \u01b0u trang web.<\/p>\n\n\n\n<p>Nh\u01b0ng khi b\u1ea1n k\u1ebft h\u1ee3p ch\u00fang v\u1edbi nhau, b\u1ea1n th\u01b0\u1eddng t\u00ecm ra c\u00e1c t\u1eeb kho\u00e1 c\u00f3 \u0111\u1ed9 c\u1ea1nh tranh th\u1ea5p.<\/p>\n\n\n\n<p>Nh\u01b0 t\u00f4i \u0111\u00e3 n\u00f3i tr\u01b0\u1edbc \u0111\u00e2y, \u0110\u00e1m M\u00e2y Ng\u00e1ch l\u00e0m cho vi\u1ec7c t\u00ecm ki\u1ebfm t\u1ea5t c\u1ea3 th\u1ecb tr\u01b0\u1eddng ng\u00e1ch trong th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n tr\u1edf n\u00ean r\u1ea5t d\u1ec5 d\u00e0ng.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch \u0111\u1ec3 th\u1ef1c hi\u1ec7n:<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"t\u1ea1o-b\u1ea3n-d\u1ed3-dam-may-ngach-d\u1ea7u-tien\"><span class=\"ez-toc-section\" id=\"Tao_ban_do_dam_may_ngach_dau_tien\"><\/span>T\u1ea1o b\u1ea3n \u0111\u1ed3 \u0111\u00e1m m\u00e2y ng\u00e1ch \u0111\u1ea7u ti\u00ean<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u1ee5c ti\u00eau v\u1edbi <strong>B\u1ea3n \u0110\u1ed3 \u0110\u00e1m M\u00e2y Ng\u00e1ch<\/strong> l\u00e0 v\u1ea1ch ra c\u00e1c \u0111\u00e1m m\u00e2y kh\u00e1c nhau c\u00f3 xu h\u01b0\u1edbng xu\u1ea5t hi\u1ec7n xung quanh ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u1ee7a b\u1ea1n. M\u1ed7i m\u1ed9t \u0111\u00e1m m\u00e2y \u0111\u1ea1i di\u1ec7n cho m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e1ch.<\/p>\n\n\n\n<p>T\u1ea5t c\u1ea3 nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n \u0111\u1ec3 b\u1eaft \u0111\u1ea7u l\u00e0 m\u1ed9t ph\u1ea7n m\u1ec1m b\u1ea3n \u0111\u1ed3 t\u01b0 duy ho\u1eb7c m\u1ed9t chi\u1ebfc b\u00fat v\u00e0 t\u1edd gi\u1ea5y (n\u1ebfu b\u1ea1n theo ki\u1ec3u c\u1ed5 \u0111i\u1ec3n).<\/p>\n\n\n\n<p><em>\u0110\u00e2y l\u00e0 v\u00ed d\u1ee5 v\u1ec1 l\u01b0\u1edbi b\u00f3ng r\u1ed5 c\u1ee7a ch\u00fang t\u00f4i s\u1ebd tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o khi l\u00e0m m\u1ed9t B\u1ea3n \u0110\u1ed3 M\u00e2y Ng\u00e1ch:<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/basketball4.png\"><img loading=\"lazy\" decoding=\"async\" width=\"709\" height=\"543\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/basketball4.png\" alt=\"basketball4\" class=\"wp-image-3750\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/basketball4.png 709w, https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/basketball4-300x230.png 300w\" sizes=\"(max-width: 709px) 100vw, 709px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>B\u1ea1n n\u00ean c\u00f3 \u00edt nh\u1ea5t l\u00e0 5 th\u1ecb tr\u01b0\u1eddng ng\u00e1ch kh\u00e1c nhau trong \u0111\u1ea7u&#8230;\u0111i\u1ec1u n\u00e0y l\u00e0 \u0111\u1ee7 \u0111\u1ec3 t\u00ecm ra m\u1ed9t s\u1ed1 t\u1eeb kho\u00e1 quan tr\u1ecdng.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n c\u1ed1 g\u1eafng ho\u1eb7c mu\u1ed1n t\u00ecm nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng ng\u00e1ch h\u01a1n &#8211; d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u01a1n gi\u1ea3n b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"danh-tinh-ng\u01b0\u1eddi-mua\"><span class=\"ez-toc-section\" id=\"Danh_tinh_nguoi_mua\"><\/span>Danh t\u00ednh ng\u01b0\u1eddi mua<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Danh t\u00ednh ng\u01b0\u1eddi mua (buyer personas) l\u00e0 c\u00e1ch si\u00eau \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng ng\u00e1ch m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng thu\u1ed9c v\u1ec1.<\/p>\n\n\n\n<p>V\u00e0 m\u1ed9t khi b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c th\u1ecb tr\u01b0\u1eddng ng\u00e1ch, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y c\u00e1c t\u1eeb kho\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1eed d\u1ee5ng khi h\u1ecd kh\u00f4ng t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 (n\u00f3i c\u00e1ch kh\u00e1c l\u00e0 chi\u1ebfm ph\u1ea7n l\u1edbn &#8211; t\u1ee9c l\u00e0 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u0169ng nh\u0103m nh\u0103m t\u00ecm ki\u1ebfm t\u1eeb kho\u00e1 tr\u1ef1c ti\u1ebfp \u0111\u1ec3 mua h\u00e0ng, h\u1ecd t\u00ecm nh\u1eefng t\u1eeb kho\u00e1 li\u00ean quan nhi\u1ec1u h\u01a1n).<\/p>\n\n\n\n<p>Qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u t\u1eeb kho\u00e1 t\u1eadp trung v\u00e0o danh t\u00ednh ng\u01b0\u1eddi mua ph\u1ea3i bao g\u1ed3m th\u00f4ng tin c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau:<\/p>\n\n\n\n<ul><li>Gi\u1edbi t\u00ednh<\/li><li>Tu\u1ed5i<\/li><li>Thu nh\u1eadp \u01b0\u1edbc t\u00ednh<\/li><li>Th\u00f3i quen v\u00e0 s\u1edf th\u00edch (c\u00e1i g\u00ec l\u00e0m h\u1ecd c\u1ea3m th\u1ea5y vui v\u1ebb)<\/li><li>C\u00e1i g\u00ec l\u00e0m h\u1ecd c\u1ed1 g\u1eafng, ph\u1ea5n \u0111\u1ea5u<\/li><li>\u0110i\u1ec1u g\u00ec h\u1ecd mu\u1ed1n th\u00e0nh t\u1ef1u (c\u00e1 nh\u00e2n v\u00e0 chuy\u00ean nghi\u1ec7p)<\/li><\/ul>\n\n\n\n<p>Ph\u1ee5 thu\u1ed9c v\u00e0o th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 v\u00e0i Danh t\u00ednh ng\u01b0\u1eddi mua kh\u00e1c nhau.<\/p>\n\n\n\n<p>Ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng v\u00ed d\u1ee5 v\u1ec1 l\u01b0\u1edbi b\u00f3ng r\u1ed5, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 danh t\u00ednh ng\u01b0\u1eddi mua cho ng\u01b0\u1eddi ch\u01a1i b\u00f3ng r\u1ed5 v\u00e0 cho cha m\u1eb9 (nh\u1eefng ng\u01b0\u1eddi &#8211; trong h\u1ec1u h\u1ebft tr\u01b0\u1eddng h\u1ee3p l\u00e0 ng\u01b0\u1eddi cu\u1ed1i c\u00f9ng quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m).<\/p>\n\n\n\n<p>Theo kinh nghi\u1ec7m c\u1ee7a t\u00f4i, c\u00e1ch d\u1ec5 nh\u1ea5t \u0111\u1ec3 t\u1ea1o ra danh t\u00ednh ng\u01b0\u1eddi mua l\u00e0 t\u1ea1o ra m\u1ed9t slide PowerPoint:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/buyer-persona.png\"><img loading=\"lazy\" decoding=\"async\" width=\"590\" height=\"377\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/buyer-persona.png\" alt=\"buyer-persona\" class=\"wp-image-3751\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/buyer-persona.png 590w, https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/buyer-persona-300x192.png 300w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Slide n\u00e0y s\u1ebd gi\u00fap b\u1ea1n &#8220;\u0111i gu\u1ed1c trong b\u1ee5ng&#8221; kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, n\u00f3 c\u0169ng gi\u00fap b\u1ea1n ngh\u0129 v\u1ec1 c\u00e1c th\u1ecb tr\u01b0\u1eddng ng\u00e1ch m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 b\u1ecf qua trong l\u1ea7n \u0111\u1ea7u ti\u00ean b\u1ea1n ng\u1ed3i xu\u1ed1ng \u0111\u1ec3 l\u00e0m B\u1ea3n \u0110\u1ed3 \u0110\u00e1m M\u00e2y Ng\u00e1ch.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cac-di\u1ec5n-dan\"><span class=\"ez-toc-section\" id=\"Cac_dien_dan\"><\/span>C\u00e1c di\u1ec5n \u0111\u00e0n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u00e1c di\u1ec5n \u0111\u00e0n gi\u1ed1ng nh\u01b0 nh\u1eefng nh\u00f3m t\u1eadp trung s\u1ed1ng trong t\u1ea7m tay b\u1ea1n 24 gi\u1edd m\u1ed9t ng\u00e0y, 7 ng\u00e0y m\u1ed9t tu\u1ea7n.<\/p>\n\n\n\n<p>C\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u1ea5t \u0111\u1ec3 t\u00ecm c\u00e1c di\u1ec5n \u0111\u00e0n c\u00f3 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 s\u1eed d\u1ee5ng chu\u1ed7i truy v\u1ea5n nh\u01b0 sau tr\u00ean Google:<\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>\u201ckeyword\u201d + \u201cforums\u201d<\/em><br><em> \u201ckeyword\u201d + \u201cforum\u201d<\/em><br><em> \u201ckeyword\u201d + \u201cboard\u201d<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/bong-ro-dien-dan.png\"><img loading=\"lazy\" decoding=\"async\" width=\"590\" height=\"167\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/bong-ro-dien-dan.png\" alt=\"bong-ro-dien-dan\" class=\"wp-image-3758\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/bong-ro-dien-dan.png 590w, https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/bong-ro-dien-dan-300x85.png 300w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-left\"><\/p>\n\n\n\n<p class=\"has-text-align-left\">B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng&nbsp;BoardReader.com, \u0111\u00e2y l\u00e0 m\u00e1y t\u00ecm ki\u1ebfm chuy\u00ean cho di\u1ec5n \u0111\u00e0n.<\/p>\n\n\n\n<p class=\"has-text-align-left\">\u0110\u1ea7u ti\u00ean b\u1ea1n click v\u00e0o m\u1ee5c &#8220;forums&#8221; \u1edf g\u00f3c ngo\u00e0i c\u00f9ng b\u00ean tr\u00e1i m\u00e0n h\u00ecnh:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/boardreader1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"130\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/boardreader1.png\" alt=\"boardreader1\" class=\"wp-image-3759\"\/><\/a><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-left\"><\/p>\n\n\n\n<p class=\"has-text-align-left\">Sau \u0111\u00f3 th\u00eam t\u1eeb kho\u00e1 v\u00e0o v\u00e0 nh\u1ea5n &#8220;t\u00ecm ki\u1ebfm&#8221;:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/boardreader2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"277\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/boardreader2.png\" alt=\"boardreader2\" class=\"wp-image-3760\"\/><\/a><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-left\"><\/p>\n\n\n\n<p class=\"has-text-align-left\">T\u00ecm c\u00e1c di\u1ec5n \u0111\u00e0n m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u1edf \u0111\u00f3:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/boardreder3.png\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"277\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/boardreder3.png\" alt=\"boardreder3\" class=\"wp-image-3761\"\/><\/a><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-left\"><\/p>\n\n\n\n<p class=\"has-text-align-left\">Khi t\u00ecm \u0111\u01b0\u1ee3c di\u1ec5n \u0111\u00e0n, xem c\u00e1ch h\u1ecd chia di\u1ec5n \u0111\u00e0n th\u00e0nh c\u00e1c khu v\u1ef1c con: M\u1ed7i khu v\u1ef1c nh\u1ecf \u0111\u00f3 th\u01b0\u1eddng l\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e1ch.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/forum-search.png\"><img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"355\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/forum-search.png\" alt=\"forum-search\" class=\"wp-image-3762\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/forum-search.png 460w, https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/forum-search-300x232.png 300w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-left\"><\/p>\n\n\n\n<p class=\"has-text-align-left\">\u0110\u1ec3 \u0111\u00e0o s\u00e2u h\u01a1n, ki\u1ec3m tra m\u1ed9t s\u1ed1 b\u00e0i \u0111\u0103ng trong di\u1ec5n \u0111\u00e0n \u0111\u1ec3 t\u00ecm th\u1ea5y c\u00e1c th\u1ecb tr\u01b0\u1eddng ng\u00e1ch m\u00e0 kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n thu\u1ed9c v\u1ec1.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/bai-dang-dien-dan.png\"><img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"191\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/bai-dang-dien-dan.png\" alt=\"bai-dang-dien-dan\" class=\"wp-image-3763\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/bai-dang-dien-dan.png 460w, https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/bai-dang-dien-dan-300x125.png 300w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-left\"><\/p>\n\n\n\n<p class=\"has-text-align-left\">Trong kho\u1ea3ng 10 gi\u00e2y, t\u00f4i t\u00ecm th\u1ea5y 3 th\u1ecb tr\u01b0\u1eddng ng\u00e1ch ti\u1ec1m n\u0103ng t\u1eeb m\u1ed9t di\u1ec5n \u0111\u00e0n b\u00f3ng r\u1ed5:<\/p>\n\n\n\n<ul><li style=\"text-align: left;\">T\u1ea5t b\u00f3ng r\u1ed5<\/li><li style=\"text-align: left;\">T\u1ef1 tin khi ch\u01a1i b\u00f3ng r\u1ed5<\/li><li style=\"text-align: left;\">Ph\u1ee5 ki\u1ec7n b\u00f3ng r\u1ed5<\/li><\/ul>\n\n\n\n<p>M\u1ed9t khi b\u1ea1n t\u00ecm th\u1ea5y v\u00e0i th\u1ecb tr\u01b0\u1eddng ng\u00e1ch h\u1ee3p v\u1edbi trang c\u1ee7a b\u1ea1n, h\u00e3y th\u00eam ch\u00fang v\u00e0o B\u1ea3n \u0110\u1ed3 \u0110\u00e1m M\u00e2y Ng\u00e1ch.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"m\u1ee5c-l\u1ee5c-c\u1ee7a-wikipedia\"><span class=\"ez-toc-section\" id=\"Muc_luc_cua_Wikipedia\"><\/span>M\u1ee5c l\u1ee5c c\u1ee7a Wikipedia<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wikipedia l\u00e0 m\u1ed9t m\u1ecf v\u00e0ng th\u01b0\u1eddng b\u1ecb b\u1ecf qua khi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ng\u00e1ch.<\/p>\n\n\n\n<p>N\u01a1i n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd b\u1edfi h\u00e0ng ng\u00e0n chuy\u00ean gia trong ng\u00e0nh v\u00e0 \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c th\u00e0nh c\u00e1c th\u01b0 m\u1ee5c nh\u1ecf g\u1ecdn kh\u00e9o l\u00e9o?<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch s\u1eed d\u1ee5ng Wikipedia \u0111\u1ec3 t\u00ecm th\u1ecb tr\u01b0\u1eddng ng\u00e1ch.<\/p>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean, g\u00f5 t\u1eeb kho\u00e1 r\u1ed9ng (t\u1eeb kho\u00e1 chung chung) v\u00e0o Wikipedia:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/wikipedia-keyword-search.png\"><img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"233\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/wikipedia-keyword-search.png\" alt=\"wikipedia-keyword-search\" class=\"wp-image-3765\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/wikipedia-keyword-search.png 460w, https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/wikipedia-keyword-search-300x152.png 300w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>N\u00f3 s\u1ebd \u0111\u01b0a b\u1ea1n \u0111\u1ebfn b\u00e0i vi\u1ebft cho ch\u1ee7 \u0111\u1ec1 chung.<\/p>\n\n\n\n<p>Sau \u0111\u00f3 b\u1ea1n nh\u00ecn v\u00e0o m\u1ee5c l\u1ee5c c\u1ee7a trang \u0111\u1ea5y:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/muc-luc-wikipedia.png\"><img loading=\"lazy\" decoding=\"async\" width=\"264\" height=\"202\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/muc-luc-wikipedia.png\" alt=\"muc-luc-wikipedia\" class=\"wp-image-3766\"\/><\/a><\/figure><\/div>\n\n\n\n<p>B\u1ea1n nh\u00ecn v\u00e0o c\u00e1c ph\u1ea7n c\u1ee7a trang.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 ph\u1ea7n s\u1ebd c\u00f3 c\u00e1c th\u1ecb tr\u01b0\u1eddng ng\u00e1ch v\u00f4 c\u00f9ng h\u1ea5p d\u1eabn m\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y \u1edf b\u1ea5t k\u1ef3 n\u01a1i n\u00e0o kh\u00e1c:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/wikipedia-content-section.png\"><img loading=\"lazy\" decoding=\"async\" width=\"264\" height=\"352\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/wikipedia-content-section.png\" alt=\"wikipedia-content-section\" class=\"wp-image-3767\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/wikipedia-content-section.png 264w, https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/wikipedia-content-section-225x300.png 225w\" sizes=\"(max-width: 264px) 100vw, 264px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 click v\u00e0o m\u1ed9t s\u1ed1 li\u00ean k\u1ebft n\u1ed9i tr\u00ean trang \u0111\u1ec3 ki\u1ec3m tra m\u1ee5c l\u1ee5c c\u1ee7a trang kh\u00e1c &#8211; \u0111\u1ec1u l\u00e0 nh\u1eefng trang c\u00f3 li\u00ean quan \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 b\u00e0i vi\u1ebft.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, trong b\u00e0i vi\u1ebft b\u00f3ng r\u1ed5 ch\u00fang ta c\u00f3 li\u00ean k\u1ebft \u0111\u1ebfn Rebounding (\u0111\u00f3n b\u00f3ng b\u1eadt r\u1ed5):<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/wikipedia-lien-ket-noi.png\"><img loading=\"lazy\" decoding=\"async\" width=\"431\" height=\"163\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/wikipedia-lien-ket-noi.png\" alt=\"wikipedia-lien-ket-noi\" class=\"wp-image-3768\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/wikipedia-lien-ket-noi.png 431w, https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/wikipedia-lien-ket-noi-300x113.png 300w\" sizes=\"(max-width: 431px) 100vw, 431px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Khi b\u1ea1n click v\u00e0o li\u00ean k\u1ebft, b\u1ea1n \u0111\u1ec3 \u00fd m\u1ee5c l\u1ee5c c\u1ee7a trang \u0110\u00f3n b\u00f3ng b\u1eadt r\u1ed5 c\u00f3 v\u00e0i Th\u1ecb tr\u01b0\u1eddng ng\u00e1ch m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u00eam v\u00e0o b\u1ea3n \u0111\u1ed3:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/wikipedia-muc-luc-trang-khac.png\"><img loading=\"lazy\" decoding=\"async\" width=\"220\" height=\"200\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/wikipedia-muc-luc-trang-khac.png\" alt=\"wikipedia-muc-luc-trang-khac\" class=\"wp-image-3769\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y ch\u00fang ta t\u00ecm th\u1ea5y ba th\u1ecb tr\u01b0\u1eddng ng\u00e1ch:<\/p>\n\n\n\n<ul><li>C\u00e1c ki\u1ec3u rebounds (t\u1ea5n c\u00f4ng, ph\u00f2ng th\u1ee7)<\/li><li>Boxing out (m\u00ecnh kh\u00f4ng bi\u1ebft d\u1ecbch l\u00e0 g\u00ec n\u00ean \u0111\u1ec3 nguy\u00ean)<\/li><li>C\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean rebound \u0111\u00e1ng ch\u00fa \u00fd \u1edf NBA<\/li><\/ul>\n\n\n\n<p>D\u1ec5 ph\u1ea3i kh\u00f4ng?<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"t\u1eeb-khoa-ng\u1eafn-trung-binh-va-t\u1eeb-khoa-dai\"><span class=\"ez-toc-section\" id=\"Tu_khoa_ngan_trung_binh_va_tu_khoa_dai\"><\/span><strong>T\u1eeb kho\u00e1 ng\u1eafn, trung b\u00ecnh v\u00e0 t\u1eeb kho\u00e1 d\u00e0i<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>B\u00e2y gi\u1edd b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ed9t nh\u00f3m l\u1edbn c\u00e1c th\u1ecb tr\u01b0\u1eddng ng\u00e1ch, gi\u1edd \u0111\u1ebfn l\u00fac t\u00ecm m\u1ed9t s\u1ed1 t\u1eeb kho\u00e1!<\/p>\n\n\n\n<p>H\u1ea7u h\u1ebft ng\u01b0\u1eddi trong ng\u00e0nh SEO (trong \u0111\u00f3 c\u00f3 c\u1ea3 t\u00f4i n\u1eefa) chia c\u00e1c t\u1eeb kho\u00e1 ra l\u00e0m ba nh\u00f3m ch\u00ednh: <a href=\"https:\/\/kiencang.net\/tu-khoa-dai-ngan\/\">t\u1eeb kho\u00e1 ng\u1eafn, t\u1eeb kho\u00e1 trung b\u00ecnh v\u00e0 t\u1eeb kho\u00e1 d\u00e0i<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/block09_img01.png\"><img loading=\"lazy\" decoding=\"async\" width=\"543\" height=\"372\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/block09_img01.png\" alt=\"t\u1eeb kho\u00e1 ng\u1eafn, trung b\u00ecnh v\u00e0 t\u1eeb kho\u00e1 d\u00e0i\" class=\"wp-image-4053\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/block09_img01.png 543w, https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/block09_img01-300x206.png 300w\" sizes=\"(max-width: 543px) 100vw, 543px\" \/><\/a><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"t\u1eeb-khoa-ng\u1eafn-head-keyword\">T\u1eeb kho\u00e1 ng\u1eafn (head keyword):<\/h3>\n\n\n\n<p>\u0110\u00e2y th\u01b0\u1eddng l\u00e0 nh\u1eefng t\u1eeb kho\u00e1 c\u00f3 m\u1ed9t ho\u1eb7c hai t\u1eeb v\u1edbi s\u1ed1 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ef1c l\u1edbn c\u00f9ng \u0111\u1ed9 c\u1ea1nh tranh cao (v\u00ed d\u1ee5: vitamins, &#8220;b\u1ea3o hi\u1ec3m&#8221;). B\u1edfi v\u00ec \u00fd \u0111\u1ecbnh c\u1ee7a c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm tr\u1ea3i r\u1ed9ng kh\u1eafp (ai \u0111\u00f3 t\u00ecm ki\u1ebfm &#8220;b\u1ea3o hi\u1ec3m&#8221; c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm b\u1ea3o hi\u1ec3m \u00f4 t\u00f4, m\u1ed9t danh s\u00e1ch c\u00e1c c\u00f4ng ty b\u1ea3o nh\u00e2n th\u1ecd ho\u1eb7c ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 t\u00ecm \u0111\u1ecbnh ngh\u0129a c\u1ee7a t\u1eeb). C\u00e1c t\u1eeb kho\u00e1 ng\u1eafn th\u01b0\u1eddng kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i t\u1ed1t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"t\u1eeb-khoa-trung-binh-body-keyword\">T\u1eeb kho\u00e1 trung b\u00ecnh (body keyword):<\/h3>\n\n\n\n<p>T\u1eeb kho\u00e1 trung b\u00ecnh th\u01b0\u1eddng c\u00f3 t\u1eeb 3 &#8211; 4&nbsp;t\u1eeb v\u1edbi l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm kh\u00e1 l\u1edbn (\u00edt nh\u1ea5t c\u0169ng 2000 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm tr\u00ean th\u00e1ng), nh\u01b0ng n\u00f3 c\u1ee5 th\u1ec3 h\u01a1n t\u1eeb kho\u00e1 ng\u1eafn. C\u00e1c t\u1eeb kho\u00e1 nh\u01b0 &#8220;b\u1ea3o hi\u1ec3m nh\u00e2n th\u1ecd&#8221; ho\u1eb7c &#8220;mua vitamin online&#8221; l\u00e0 c\u00e1c v\u00ed d\u1ee5 v\u1ec1 t\u1eeb kho\u00e1 trung b\u00ecnh. H\u1ea7u h\u1ebft ch\u00fang \u0111\u1ec1u l\u00e0 c\u00e1c t\u1eeb c\u00f3 \u0111\u1ed9 c\u1ea1nh tranh th\u1ea5p h\u01a1n t\u1eeb kho\u00e1 ng\u1eafn, nh\u01b0ng c\u00f3 th\u1ec3 v\u1eabn c\u00f3 \u0111\u1ed9 c\u1ea1nh tranh r\u1ea5t cao.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"t\u1eeb-khoa-dai-long-tail-keyword\">T\u1eeb kho\u00e1 d\u00e0i (long tail keyword):<\/h3>\n\n\n\n<p>T\u1eeb kho\u00e1 d\u00e0i hay \u0111\u00fang h\u01a1n ph\u1ea3i g\u1ecdi l\u00e0 <a href=\"https:\/\/kiencang.net\/tu-khoa-duoi-dai\/\"><strong>t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i<\/strong><\/a> th\u01b0\u1eddng c\u00f3 t\u1eeb 4 t\u1eeb tr\u1edf l\u00ean, v\u00e0 r\u1ea5t c\u1ee5 th\u1ec3. C\u00e1c truy v\u1ea5n nh\u01b0 &#8220;b\u1ea3o hi\u1ec3m nh\u00e2n th\u1ecd gi\u00e1 v\u1eeba ph\u1ea3i cho ng\u01b0\u1eddi cao tu\u1ed5i&#8221; hay &#8220;mua vi\u00ean nang vitamin D online&#8221; l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 t\u1eeb kho\u00e1 d\u00e0i. Th\u1eadm ch\u00ed ch\u00fang kh\u00f4ng c\u00f3 s\u1ed1 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm l\u1edbn khi x\u00e9t ri\u00eang r\u1ebd &#8211; nh\u01b0ng khi t\u1ed5ng h\u1ee3p l\u1ea1i &#8211; c\u00e1c t\u1eeb kho\u00e1 d\u00e0i m\u1edbi l\u00e0 th\u00e0nh ph\u1ea7n ch\u00ednh trong ti\u1ec1m ki\u1ebfm online.<\/p>\n\n\n\n<p>T\u00f4i khuy\u00ean b\u1ea1n n\u00ean t\u1eadp trung c\u00e1c n\u1ed7 l\u1ef1c v\u00e0o t\u1eeb kho\u00e1 trung b\u00ecnh v\u00e0 t\u1eeb kho\u00e1 d\u00e0i.<\/p>\n\n\n\n<p><strong class=\"bigger\">T\u1ea1i sao?<\/strong><\/p>\n\n\n\n<p>Nh\u01b0 \u0111\u00e3 n\u00f3i, c\u00e1c t\u1eeb kho\u00e1 ng\u1eafn th\u01b0\u1eddng a) c\u1ea1nh tranh c\u1ef1c k\u1ef3 cao v\u00e0 b) kh\u00f4ng chuy\u1ec3n \u0111\u1ed5i t\u1ed1t. V\u00ec v\u1eady ch\u00fang ta n\u00ean b\u1ecf qua ch\u00fang<\/p>\n\n\n\n<p>Trong l\u1ef1a ch\u1ecdn c\u1ee7a t\u00f4i, t\u00f4i ch\u1ecdn t\u1eeb kho\u00e1 trung b\u00ecnh c\u00f3 m\u1ee9c \u0111\u1ed9 t\u00ecm ki\u1ebfm t\u1ed1t, bao g\u1ed3m \u00fd \u0111\u1ecbnh mua h\u00e0ng v\u00e0 c\u1ea1nh tranh. V\u00e0 khi b\u1ea1n t\u1ed1i \u01b0u trang cho t\u1eeb kho\u00e1 trung b\u00ecnh, b\u1ea1n th\u01b0\u1eddng t\u0103ng h\u1ea1ng cho c\u00e1c t\u1eeb kho\u00e1 d\u00e0i c\u00f3 li\u00ean quan m\u1ed9t c\u00e1ch t\u1ef1 \u0111\u1ed9ng. \u0110\u00f3 l\u00e0 ch\u01b0a k\u1ec3, c\u00f3 15% t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kho\u00e1 ch\u01b0a bao gi\u1edd \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm tr\u01b0\u1edbc \u0111\u00f3! (\u00dd c\u1ee7a Backlinko l\u00e0 n\u1ebfu b\u1ea1n ch\u1ecdn t\u1eeb kho\u00e1 d\u00e0i b\u1ea1n s\u1ebd l\u1ee1 15% c\u00e1c t\u1eeb kho\u00e1 n\u00e0y).<\/p>\n\n\n\n<p>N\u00f3i c\u00e1ch kh\u00e1c, khi b\u1ea1n t\u1ed1i \u01b0u cho t\u1eeb kho\u00e1 trung b\u00ecnh, b\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c l\u00e0 m\u1ed9t k\u1ebb \u0103n t\u1ea1p c\u00e1c t\u1eeb kho\u00e1 d\u00e0i m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean t\u1eeb t\u1ed5ng c\u1ed9ng c\u00e1c t\u00ecm ki\u1ebfm \u0111\u01a1n l\u1ebb t\u1eeb <strong>c\u00e1c t\u1eeb kho\u00e1 r\u1ea5t d\u00e0i<\/strong> c\u00f3 5 \u0111\u1ebfn 12 t\u1eeb (n\u1ebfu b\u1ea1n t\u1eebng ki\u1ec3m tra Analytics v\u00e0 th\u1ea5y c\u00e1ch m\u1ecdi ng\u01b0\u1eddi t\u00ecm \u0111\u1ebfn trang c\u1ee7a b\u1ea1n, b\u1ea1n s\u1ebd bi\u1ebft c\u00e1c t\u1eeb kho\u00e1 r\u1ea5t d\u00e0iiiiiiiiii m\u00e0 t\u00f4i n\u00f3i \u0111\u1ebfn).<\/p>\n\n\n\n<p>B\u1edfi v\u00ec th\u0103ng h\u1ea1ng cho t\u1eeb kho\u00e1 d\u00e0i th\u01b0\u1eddng d\u1ec5 d\u00e0ng h\u01a1n cho t\u1eeb kho\u00e1 ng\u1eafn v\u00e0 trung b\u00ecnh n\u00ean nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m SEO t\u1eadp trung v\u00e0o c\u00e1c t\u1eeb kho\u00e1 d\u00e0i. M\u1eb7c d\u00f9 t\u1eeb kho\u00e1 d\u00e0i \u00edt c\u1ea1nh tranh h\u01a1n (v\u00e0 chuy\u1ec3n \u0111\u1ed5i c\u00f3 xu h\u01b0\u1edbng t\u1ed1t h\u01a1n), ch\u00fang kh\u00f4ng ph\u1ea3i l\u00e0 kh\u00f4ng c\u00f3 v\u1ea5n \u0111\u1ec1 r\u1eafc r\u1ed1i.<\/p>\n\n\n\n<p><strong>\u00dd t\u00f4i l\u00e0 g\u00ec?<\/strong><\/p>\n\n\n\n<p>C\u1ea7n nh\u1edb l\u00e0 m\u1ed7i t\u1eeb kho\u00e1 d\u00e0i c\u00f3 th\u1ec3 ch\u1ec9 c\u00f3 t\u1eeb 100 \u0111\u1ebfn 1000 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm m\u1ed9t th\u00e1ng. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 \u0111\u1ec3 c\u00f3 nhi\u1ec1u truy c\u1eadp t\u1eeb c\u00e1c t\u1eeb kho\u00e1 d\u00e0i b\u1ea1n c\u1ea7n t\u1ea1o ra h\u00e0ng ch\u1ee5c (th\u1eadm ch\u00ed h\u00e0ng tr\u0103m) b\u00e0i vi\u1ebft&#8230;m\u1ed7i b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u xung quanh t\u1eeb kho\u00e1 d\u00e0i.<\/p>\n\n\n\n<p>Tuy nhi\u00ean xu\u1ea5t b\u1ea3n h\u00e0ng lo\u1ea1t b\u00e0i vi\u1ebft t\u1eadp trung v\u00e0o t\u1eeb kho\u00e1 d\u00e0i c\u00f3 th\u1ec3 t\u1ea1o ra nguy c\u01a1 <a href=\"https:\/\/kiencang.net\/google-panda\/\">b\u1ecb ph\u1ea1t b\u1edfi Google Panda<\/a>. Trong th\u1ef1c t\u1ebf, c\u00e1c c\u00f4ng ty nh\u01b0 Demand Media v\u00e0 Suite101 m\u1ea5t h\u00e0ng tri\u1ec7u \u0111\u00f4 do chi\u1ebfn l\u01b0\u1ee3c n\u00e0y.<\/p>\n\n\n\n<p>\u0110i\u1ec1u \u1ea5y kh\u00f4ng n\u00f3i r\u1eb1ng b\u1ea1n kh\u00f4ng n\u00ean s\u1eed d\u1ee5ng t\u1eeb kho\u00e1 d\u00e0i trong chi\u1ebfn d\u1ecbch t\u1ed1i \u01b0u m\u00e1y t\u00ecm ki\u1ebfm c\u1ee7a b\u1ea1n (th\u1ef1c t\u1ebf, c\u00f3 h\u1eb3n m\u1ed9t ch\u01b0\u01a1ng ho\u00e0n ch\u1ec9nh trong h\u01b0\u1edbng d\u1eabn n\u00e0y chuy\u00ean \u0111\u1ec3 t\u00ecm ch\u00fang). Nh\u01b0ng kh\u00f4ng r\u01a1i v\u00e0o b\u1eaby c\u1ee7a vi\u1ec7c t\u1ea1o ra h\u00e0ng tr\u0103m trang v\u1edbi hy v\u1ecdng th\u0103ng h\u1ea1ng cho t\u1eeb kho\u00e1 d\u00e0i.<\/p>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng t\u00f4i v\u1eeba d\u1ecbch m\u1ed9t b\u00e0i vi\u1ebft kh\u00e1c v\u1ec1 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a kh\u00e1 hay c\u1ee7a Ahrefs, \u0111\u00e2y l\u00e0 \u0111\u01b0\u1eddng link:&nbsp;<a href=\"https:\/\/kiencang.net\/nghien-cuu-tu-khoa-seo\/\">https:\/\/kiencang.net\/nghien-cuu-tu-khoa-seo\/<\/a><\/p>\n\n\n\n<p><em>(D\u1ecbch t\u1eeb b\u00e0i vi\u1ebft Keyword Research: The Definitive Guide, t\u00e1c gi\u1ea3: Brian Dean, website: Backlinko)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u1ea5t c\u1ea3 c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn trong th\u1ebf gi\u1edbi SEO b\u00e2y gi\u1edd to\u00e0n l\u00e0 v\u1ec1 n\u1ed9i dung, quy\u1ec1n t\u00e1c gi\u1ea3 v\u00e0 c\u00e1c t\u00edn hi\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i, khi \u1ea5y th\u1eadt d\u1ec5 \u0111\u1ec3 qu\u00ean \u0111i m\u1ed9t th\u1ee9 nh\u1ecf l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a SEO: nghi\u00ean c\u1ee9u t\u1eeb kho\u00e1. T\u00f4i kh\u00f4ng ph\u00f3ng \u0111\u1ea1i ch\u00fat n\u00e0o khi n\u00f3i r\u1eb1ng, &hellip;<\/p>\n","protected":false},"author":1,"featured_media":5869,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nghi\u00ean c\u1ee9u t\u1eeb kho\u00e1 - h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/nghien-cuu-tu-khoa\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nghi\u00ean c\u1ee9u t\u1eeb kho\u00e1 - h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"T\u1ea5t c\u1ea3 c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn trong th\u1ebf gi\u1edbi SEO b\u00e2y gi\u1edd to\u00e0n l\u00e0 v\u1ec1 n\u1ed9i dung, quy\u1ec1n t\u00e1c gi\u1ea3 v\u00e0 c\u00e1c t\u00edn hi\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i, khi \u1ea5y th\u1eadt d\u1ec5 \u0111\u1ec3 qu\u00ean \u0111i m\u1ed9t th\u1ee9 nh\u1ecf l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a SEO: nghi\u00ean c\u1ee9u t\u1eeb kho\u00e1. T\u00f4i kh\u00f4ng ph\u00f3ng \u0111\u1ea1i ch\u00fat n\u00e0o khi n\u00f3i r\u1eb1ng, &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kiencang.net\/nghien-cuu-tu-khoa\/\" \/>\n<meta property=\"og:site_name\" content=\"Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/anhducnguyen87\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-15T08:38:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-11T07:18:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/11\/tu-khoa.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"426\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 ph\u00fat\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nghi\u00ean c\u1ee9u t\u1eeb kho\u00e1 - h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n &#8226; Ki\u1ebfn c\u00e0ng","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kiencang.net\/nghien-cuu-tu-khoa\/","og_locale":"vi_VN","og_type":"article","og_title":"Nghi\u00ean c\u1ee9u t\u1eeb kho\u00e1 - h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n &#8226; Ki\u1ebfn c\u00e0ng","og_description":"T\u1ea5t c\u1ea3 c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn trong th\u1ebf gi\u1edbi SEO b\u00e2y gi\u1edd to\u00e0n l\u00e0 v\u1ec1 n\u1ed9i dung, quy\u1ec1n t\u00e1c gi\u1ea3 v\u00e0 c\u00e1c t\u00edn hi\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i, khi \u1ea5y th\u1eadt d\u1ec5 \u0111\u1ec3 qu\u00ean \u0111i m\u1ed9t th\u1ee9 nh\u1ecf l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a SEO: nghi\u00ean c\u1ee9u t\u1eeb kho\u00e1. 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