{"id":3633,"date":"2016-10-28T15:59:11","date_gmt":"2016-10-28T15:59:11","guid":{"rendered":"https:\/\/kiencang.net\/?p=3633"},"modified":"2022-01-29T10:04:01","modified_gmt":"2022-01-29T03:04:01","slug":"nghien-cuu-tu-khoa-tang-traffic-dua-vao-noi-dung-tot-va-seo","status":"publish","type":"post","link":"https:\/\/kiencang.net\/nghien-cuu-tu-khoa-tang-traffic-dua-vao-noi-dung-tot-va-seo\/","title":{"rendered":"Nghi\u00ean c\u1ee9u t\u1eeb kho\u00e1 &#8211; t\u0103ng traffic cho web d\u1ef1a v\u00e0o n\u1ed9i dung t\u1ed1t v\u00e0 SEO"},"content":{"rendered":"\n<p>T\u00f4i l\u00e0m n\u1ed9i dung (ch\u1ee7 y\u1ebfu v\u1ec1 c\u00e1c b\u00e0i vi\u1ebft) kh\u00f4ng t\u1ec7 l\u1eafm, web n\u00e0y c\u1ee7a t\u00f4i v\u00e0 m\u1ed9t web kh\u00e1c c\u1ee7a \u0111\u1ed1i t\u00e1c c\u00f3 t\u1ed5ng kho\u1ea3ng 95 ng\u00e0n nh\u1ea5p chu\u1ed9t tr\u00ean th\u00e1ng th\u00f4ng qua t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean &#8211; k\u1ebft qu\u1ea3 c\u0169ng \u0111\u01b0\u1ee3c ph\u1ea3i kh\u00f4ng? Tuy nhi\u00ean khi nh\u00ecn v\u00e0o ph\u1ea7n ph\u00e2n t\u00edch t\u00ecm ki\u1ebfm tr\u00ean Google Search Console, t\u00f4i c\u1ea3m th\u1ea5y th\u1eadt ng\u00e1n ng\u1ea9m. V\u00ec sao \u01b0?<\/p>\n\n\n\n<p>B\u1ea1n s\u1ebd th\u1ea5y ngay \u0111\u00e2y :<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/10\/luu-luong-truy-cap.png\"><img loading=\"lazy\" decoding=\"async\" width=\"741\" height=\"592\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/10\/luu-luong-truy-cap.png\" alt=\"luu-luong-truy-cap\" class=\"wp-image-3634\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/10\/luu-luong-truy-cap.png 741w, https:\/\/kiencang.net\/wp-content\/uploads\/2016\/10\/luu-luong-truy-cap-300x240.png 300w\" sizes=\"(max-width: 741px) 100vw, 741px\" \/><\/a><\/figure>\n\n\n\n<p>V\u00ec t\u00ednh b\u1ea3o m\u1eadt, n\u00ean URL c\u1ee5 th\u1ec3 \u0111\u00e3 \u0111\u01b0\u1ee3c che \u0111i.<\/p>\n\n\n\n<p>\u0110\u1ed1i t\u00e1c c\u1ee7a ch\u00fang t\u00f4i c\u00f3 365 b\u00e0i vi\u1ebft, trong \u0111\u00f3 l\u01b0u l\u01b0\u1ee3ng th\u00f4ng qua t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean \u0111em \u0111\u1ebfn kho\u1ea3ng 65 ng\u00e0n nh\u1ea5p chu\u1ed9t th\u00ec nh\u01b0 b\u1ea1n th\u1ea5y ch\u1ec9 15 b\u00e0i \u0111\u1ea7u \u0111\u00e3 42 ng\u00e0n nh\u1ea5p chu\u1ed9t r\u1ed3i, ngh\u0129a l\u00e0 350 b\u00e0i c\u00f2n l\u1ea1i ch\u1ec9 c\u00f3 23 ng\u00e0n nh\u1ea5p chu\u1ed9t m\u00e0 th\u00f4i.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ef1 ch\u00eanh l\u1ec7ch v\u1ec1 hi\u1ec7u su\u1ea5t qu\u00e1 l\u1edbn. Hai b\u00e0i vi\u1ebft t\u1ed1n c\u00f4ng s\u1ee9c ngang nhau (s\u1ed1 ti\u1ec1n, nh\u00e2n l\u1ef1c, th\u1eddi gian b\u1ecf ra \u0111\u1ec3 t\u1ea1o n\u1ed9i dung) nh\u01b0ng th\u00e0nh qu\u1ea3 ch\u00eanh l\u1ec7ch \u0111\u1ebfn 20 &#8211; 30 l\u1ea7n.<\/p>\n\n\n\n<p>Nguy\u00ean nh\u00e2n n\u1eb1m \u1edf vi\u1ec7c t\u00f4i t\u1ea1o n\u1ed9i dung tuy c\u1ed1 g\u1eafng h\u1ed9i t\u1ee5 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng nh\u01b0ng l\u1ea1i sao nh\u00e3ng b\u01b0\u1edbc c\u1ef1c k\u1ef3 quan tr\u1ecdng l\u00e0 <strong>nghi\u00ean c\u1ee9u t\u1eeb kho\u00e1<\/strong>.<\/p>\n\n\n\n<p>H\u1ec7 qu\u1ea3 l\u00e0, nhi\u1ec1u b\u00e0i vi\u1ebft c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1 \u0111\u1ebfn t\u1ed1t nh\u01b0ng v\u1eabn l\u1eb9t \u0111\u1eb9t, c\u00f3 c\u00e1i ch\u1ec9 \u0111\u01b0\u1ee3c 10 click \/ th\u00e1ng.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d707dd8d6\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d707dd8d6\"  type=\"checkbox\" id=\"item-6577d707dd8d6\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/nghien-cuu-tu-khoa-tang-traffic-dua-vao-noi-dung-tot-va-seo\/#Tai_sao_lai_the\" title=\"T\u1ea1i sao l\u1ea1i th\u1ebf\">T\u1ea1i sao l\u1ea1i th\u1ebf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/nghien-cuu-tu-khoa-tang-traffic-dua-vao-noi-dung-tot-va-seo\/#Nhung_loi_ich_cua_viec_nghien_cuu_sau_tu_khoa\" title=\"Nh\u1eefng l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c nghi\u00ean c\u1ee9u s\u00e2u t\u1eeb kho\u00e1\">Nh\u1eefng l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c nghi\u00ean c\u1ee9u s\u00e2u t\u1eeb kho\u00e1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/nghien-cuu-tu-khoa-tang-traffic-dua-vao-noi-dung-tot-va-seo\/#Phan_biet_ba_kieu_tu_khoa\" title=\"Ph\u00e2n bi\u1ec7t ba ki\u1ec3u t\u1eeb kho\u00e1\">Ph\u00e2n bi\u1ec7t ba ki\u1ec3u t\u1eeb kho\u00e1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/nghien-cuu-tu-khoa-tang-traffic-dua-vao-noi-dung-tot-va-seo\/#Vay_toi_se_phai_lam_nhung_gi\" title=\"V\u1eady t\u00f4i s\u1ebd ph\u1ea3i l\u00e0m nh\u1eefng g\u00ec?\">V\u1eady t\u00f4i s\u1ebd ph\u1ea3i l\u00e0m nh\u1eefng g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/nghien-cuu-tu-khoa-tang-traffic-dua-vao-noi-dung-tot-va-seo\/#O_o_%E2%80%93_nhung_lam_sao_toi_biet_duoc_cac_thong_so_nhu_luu_luong_hay_do_canh_tranh\" title=\"\u1ed0 \u1ed3 &#8211; nh\u01b0ng l\u00e0m sao t\u00f4i bi\u1ebft \u0111\u01b0\u1ee3c c\u00e1c th\u00f4ng s\u1ed1 nh\u01b0 l\u01b0u l\u01b0\u1ee3ng hay \u0111\u1ed9 c\u1ea1nh tranh\">\u1ed0 \u1ed3 &#8211; nh\u01b0ng l\u00e0m sao t\u00f4i bi\u1ebft \u0111\u01b0\u1ee3c c\u00e1c th\u00f4ng s\u1ed1 nh\u01b0 l\u01b0u l\u01b0\u1ee3ng hay \u0111\u1ed9 c\u1ea1nh tranh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kiencang.net\/nghien-cuu-tu-khoa-tang-traffic-dua-vao-noi-dung-tot-va-seo\/#Vi_tri_cua_nghien_cuu_tu_khoa_trong_chien_luoc_SEO_tong_the\" title=\"V\u1ecb tr\u00ed c\u1ee7a nghi\u00ean c\u1ee9u t\u1eeb kho\u00e1 trong chi\u1ebfn l\u01b0\u1ee3c SEO t\u1ed5ng th\u1ec3\">V\u1ecb tr\u00ed c\u1ee7a nghi\u00ean c\u1ee9u t\u1eeb kho\u00e1 trong chi\u1ebfn l\u01b0\u1ee3c SEO t\u1ed5ng th\u1ec3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kiencang.net\/nghien-cuu-tu-khoa-tang-traffic-dua-vao-noi-dung-tot-va-seo\/#Nhung_van_de_khong_mong_muon_co_the_xay_ra_voi_noi_dung_dua_tren_nghien_cuu_tu_khoa\" title=\"Nh\u1eefng v\u1ea5n \u0111\u1ec1 kh\u00f4ng mong mu\u1ed1n c\u00f3 th\u1ec3 x\u1ea3y ra v\u1edbi n\u1ed9i dung d\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u t\u1eeb kho\u00e1\">Nh\u1eefng v\u1ea5n \u0111\u1ec1 kh\u00f4ng mong mu\u1ed1n c\u00f3 th\u1ec3 x\u1ea3y ra v\u1edbi n\u1ed9i dung d\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u t\u1eeb kho\u00e1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/kiencang.net\/nghien-cuu-tu-khoa-tang-traffic-dua-vao-noi-dung-tot-va-seo\/#Vuot_ra_khoi_cong_cu_con_nhung_cach_nao_de_tim_kiem_tu_khoa_tot\" title=\"V\u01b0\u1ee3t ra kh\u1ecfi c\u00f4ng c\u1ee5, c\u00f2n nh\u1eefng c\u00e1ch n\u00e0o \u0111\u1ec3 t\u00ecm ki\u1ebfm t\u1eeb kho\u00e1 t\u1ed1t\">V\u01b0\u1ee3t ra kh\u1ecfi c\u00f4ng c\u1ee5, c\u00f2n nh\u1eefng c\u00e1ch n\u00e0o \u0111\u1ec3 t\u00ecm ki\u1ebfm t\u1eeb kho\u00e1 t\u1ed1t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/kiencang.net\/nghien-cuu-tu-khoa-tang-traffic-dua-vao-noi-dung-tot-va-seo\/#Tao_noi_dung_nhu_the_nao\" title=\"T\u1ea1o n\u1ed9i dung nh\u01b0 th\u1ebf n\u00e0o?\">T\u1ea1o n\u1ed9i dung nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/kiencang.net\/nghien-cuu-tu-khoa-tang-traffic-dua-vao-noi-dung-tot-va-seo\/#Nhung_van_de_khi_tao_noi_dung\" title=\"Nh\u1eefng v\u1ea5n \u0111\u1ec1 khi t\u1ea1o n\u1ed9i dung\">Nh\u1eefng v\u1ea5n \u0111\u1ec1 khi t\u1ea1o n\u1ed9i dung<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/kiencang.net\/nghien-cuu-tu-khoa-tang-traffic-dua-vao-noi-dung-tot-va-seo\/#Phoi_hop_giua_cac_ben_lien_quan\" title=\"Ph\u1ed1i h\u1ee3p gi\u1eefa c\u00e1c b\u00ean li\u00ean quan\">Ph\u1ed1i h\u1ee3p gi\u1eefa c\u00e1c b\u00ean li\u00ean quan<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"t\u1ea1i-sao-l\u1ea1i-th\u1ebf\"><span class=\"ez-toc-section\" id=\"Tai_sao_lai_the\"><\/span>T\u1ea1i sao l\u1ea1i th\u1ebf<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u00f3 hai l\u00fd do c\u01a1 b\u1ea3n l\u00e0m cho b\u00e0i vi\u1ebft c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1 nh\u01b0ng h\u1ea7u nh\u01b0 kh\u00f4ng c\u00f3 truy c\u1eadp:<\/p>\n\n\n\n<ul><li><strong>T\u1eeb kho\u00e1 c\u1ea1nh tranh qu\u00e1 l\u1edbn<\/strong>: c\u00e1c b\u00e0i vi\u1ebft c\u00f3 n\u1ed9i dung t\u01b0\u01a1ng t\u1ef1, v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng cao \u0111\u1ea7y r\u1eaby tr\u00ean Internet khi\u1ebfn cho b\u00e0i vi\u1ebft hi\u1ec7n t\u1ea1i kh\u00f3 c\u1ea1nh tranh v\u00e0 b\u1eadt r\u1ea5t xa kh\u1ecfi top 10&#8230;H\u1ed3i x\u01b0a \u1edf tr\u01b0\u1eddng l\u00e0ng t\u00f4i h\u1ecdc kh\u00e1 so v\u1edbi ch\u00fang b\u1ea1n, th\u1ebf r\u1ed3i khi l\u00ean cao \u0111\u1eb3ng th\u1ea5y m\u00ecnh qu\u00e1 th\u01b0\u1eddng, ch\u1ec9 r\u01a1i v\u00e0o \u0111\u01b0\u1ee3c tr\u00ean nh\u00f3m gi\u1eefa m\u1ed9t t\u00ed&#8230;N\u1ed9i dung c\u1ee7a b\u1ea1n tuy kh\u00e1 nh\u01b0ng ng\u01b0\u1eddi kh\u00e1c c\u00f2n t\u1ed1t h\u01a1n. Ch\u1ec9 tr\u1eeb khi b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o n\u1ed9i dung c\u1ef1c t\u1ed1t, c\u00f2n kh\u00f4ng th\u00ec \u0111\u1eebng n\u00ean nh\u1ea3y v\u00e0o khu v\u1ef1c c\u1ea1nh tranh cao \u0111\u1ed9 n\u00e0y;<\/li><li><strong>T\u1eeb kho\u00e1 c\u00f3 qu\u00e1 \u00edt ng\u01b0\u1eddi t\u00ecm ki\u1ebfm<\/strong>: hay n\u00f3i c\u00e1ch kh\u00e1c l\u00e0 <a href=\"https:\/\/kiencang.net\/khoi-luong-tim-kiem-cua-tu-khoa\/\" target=\"_blank\" rel=\"noreferrer noopener\">kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm<\/a> th\u1ea5p, m\u1eb7c d\u00f9 t\u00f4i t\u1ef1 tin r\u1eb1ng ch\u1ee7 \u0111\u1ec1 n\u00e0y c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi quan t\u00e2m, nh\u01b0ng th\u1ef1c ra t\u00f4i kh\u00f4ng c\u00f3 b\u1eb1ng ch\u1ee9ng n\u00e0o c\u1ea3, t\u1ea5t c\u1ea3 d\u1ef1a v\u00e0o c\u1ea3m t\u00ednh v\u00ec \u0111\u00e2u c\u00f3 kh\u00e2u nghi\u00ean c\u1ee9u t\u1eeb kho\u00e1 (<em>keywords research<\/em>). Th\u1eadm ch\u00ed ngay c\u1ea3 vi\u1ec7c ch\u1ee7 \u0111\u1ec1 \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi ch\u00fa \u00fd nh\u01b0ng n\u1ebfu ch\u1ecdn sai t\u1eeb kho\u00e1 m\u00e0 m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng d\u00f9ng \u0111\u1ec3 t\u00ecm ki\u1ebfm, l\u01b0\u1ee3ng truy c\u1eadp theo \u0111\u00f3 s\u1ebd kh\u00f4ng c\u00f3. Tr\u01b0\u1eddng h\u1ee3p c\u1ee7a t\u00f4i ch\u1ee7 y\u1ebfu n\u1eb1m \u1edf \u0111\u00e2y. Ch\u1ec9 tr\u1eeb khi b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o n\u1ed9i dung v\u1edbi chi ph\u00ed th\u1ea5p, n\u1ebfu kh\u00f4ng l\u01b0\u1ee3ng truy c\u1eadp \u00edt \u1ecfi nh\u1eadn \u0111\u01b0\u1ee3c kh\u00f4ng th\u1ea5m v\u00e0o \u0111\u00e2u so v\u1edbi c\u00f4ng s\u1ee9c b\u1ecf ra;<\/li><\/ul>\n\n\n\n<p>Tr\u01b0\u1edbc \u0111\u00e2y, t\u00f4i t\u1eadp trung v\u00e0o <a href=\"https:\/\/kiencang.net\/category\/quang-cao\/\" target=\"_blank\" rel=\"noreferrer noopener\">qu\u1ea3ng c\u00e1o<\/a> t\u1eeb kho\u00e1, tr\u1ee5c <a href=\"https:\/\/kiencang.net\/category\/seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a> b\u1ecb b\u1ecf l\u1eedng, coi nh\u01b0 c\u00e1i ph\u1ee5 tr\u1ee3 th\u00f4i. H\u1ed3i \u0111\u1ea5y t\u00f4i v\u1eabn l\u01b0\u1eddi v\u00ec th\u1ea5y mi\u1ec5n sao cu\u1ed1i th\u00e1ng m\u00ecnh c\u00f3 l\u00e3i l\u00e0 \u0111\u01b0\u1ee3c. Hi\u1ec7n t\u1ea1i t\u00f4i \u0111ang c\u1ed1 g\u1eafng c\u00e2n b\u1eb1ng, th\u1eadm ch\u00ed thay \u0111\u1ed5i tr\u1ecdng t\u00e2m sang SEO.<\/p>\n\n\n\n<p>N\u1ebfu b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c SEO t\u1ed1t th\u00ec khi c\u1ea7n <em>m\u1ef3 \u0103n li\u1ec1n<\/em> b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng qu\u1ea3ng c\u00e1o n\u00f3 l\u00ean top v\u1edbi chi ph\u00ed r\u1ebb, ng\u01b0\u1ee3c l\u1ea1i th\u00ec kh\u00f4ng lu\u00f4n lu\u00f4n \u0111\u00fang, <em>\u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng<\/em> c\u00f3 th\u1ec3 r\u1ea5t t\u1ed1t, qu\u1ea3ng c\u00e1o nh\u00f3m ba nh\u01b0ng SEO l\u1ea1i k\u00e9m. SEO bao tr\u00f9m h\u01a1n v\u00e0 kh\u00f3 h\u01a1n.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"nh\u1eefng-l\u1ee3i-ich-c\u1ee7a-vi\u1ec7c-nghien-c\u1ee9u-sau-t\u1eeb-khoa\"><span class=\"ez-toc-section\" id=\"Nhung_loi_ich_cua_viec_nghien_cuu_sau_tu_khoa\"><\/span>Nh\u1eefng l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c nghi\u00ean c\u1ee9u s\u00e2u t\u1eeb kho\u00e1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nghi\u00ean c\u1ee9u t\u1ed1t t\u1eeb kho\u00e1 \u0111em l\u1ea1i c\u00e1c l\u1ee3i \u00edch sau.<\/p>\n\n\n\n<ul><li><strong>\u0110\u1ea3m b\u1ea3o ch\u1eafc ch\u1eafn h\u01a1n hi\u1ec7u su\u1ea5t \u0111\u1ea7u t\u01b0<\/strong>: c\u00e1c th\u00f4ng s\u1ed1 cung c\u1ea5p th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7 gi\u00fap ch\u00fang ta t\u1ef1 tin t\u1eadp trung v\u00e0o nh\u00f3m t\u1eeb kho\u00e1 tuy c\u00f3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u1eeba ph\u1ea3i nh\u01b0ng m\u1ee9c c\u1ea1nh tranh c\u0169ng kh\u00f4ng qu\u00e1 cao. \u0110i\u1ec1u n\u00e0y k\u1ebft h\u1ee3p v\u1edbi c\u00e1c k\u1ef9 thu\u1eadt SEO (c\u00e1i c\u0169ng ch\u1ec9 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c n\u1ebfu b\u01b0\u1edbc ph\u00e2n t\u00edch t\u1eeb kho\u00e1 l\u00e0m ch\u1ec9n chu) gi\u00fap m\u00ecnh d\u1ec5 d\u00e0ng c\u00f3 th\u1ee9 h\u1ea1ng t\u1ed1t h\u01a1n d\u1eabn \u0111\u1ebfn hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0 t\u1ed1t h\u01a1n. C\u00e1i quan tr\u1ecdng trong ph\u1ea7n n\u00e0y l\u00e0 <em>ch\u1ea5m d\u1ee9t ph\u1ecfng \u0111o\u00e1n<\/em>;<\/li><li><strong>Ch\u1ee7 \u0111\u1ed9ng trong vi\u1ec7c t\u1ea1o n\u1ed9i dung<\/strong>: l\u1ea7n g\u1ea7n \u0111\u00e2y nh\u1ea5t hai c\u1ed9ng t\u00e1c vi\u00ean d\u1ecbch thu\u1eadt online t\u00f4i bu\u1ed9c ph\u1ea3i cho ngh\u1ec9 vi\u1ec7c v\u00ec t\u00f4i tuy l\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00fd nh\u01b0ng kh\u00f4ng t\u00ecm \u0111\u01b0\u1ee3c c\u00e1c b\u00e0i vi\u1ebft cho c\u00e1c b\u1ea1n d\u1ecbch ho\u1eb7c ch\u1ee7 \u0111\u1ec1 c\u1ea7n t\u1ed5ng h\u1ee3p. Th\u1eadt \u0111\u00e1ng x\u1ea5u h\u1ed5! Khi s\u1ed1 l\u01b0\u1ee3ng b\u00e0i vi\u1ebft d\u1ea7n nhi\u1ec1u l\u00ean, \u0111\u1ed3ng th\u1eddi b\u1ea1n l\u1ea1i kh\u00f4ng ch\u1ee7 \u0111\u1ed9ng n\u1eafm b\u1eaft c\u00e1c ch\u1ee7 \u0111\u1ec1 m\u00ecnh \u0111ang c\u00f3 v\u00e0 c\u00e1c ch\u1ee7 \u0111\u1ec1 c\u00f3 th\u1ec3 t\u1ea1o th\u00eam b\u1ea1n d\u1ea7n s\u1ebd b\u00ed b\u00e1ch kh\u00f4ng gian. B\u1ea1n th\u1ea5y m\u00ecnh thi\u1ebfu nh\u01b0ng l\u1ea1i kh\u00f4ng bi\u1ebft thi\u1ebfu c\u00e1i g\u00ec;<\/li><li><b>Hi\u1ec3u kh\u00e1ch h\u00e0ng h\u01a1n<\/b>: nghi\u00ean c\u1ee9u t\u1eeb kho\u00e1 l\u00e0 c\u00e1ch b\u1ea1n hi\u1ec3u kh\u00e1ch h\u00e0ng h\u01a1n, khi nh\u00ecn v\u00e0o danh s\u00e1ch t\u1eeb kho\u00e1 c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u01b0\u1eddng d\u00f9ng \u0111\u1ec3 t\u00ecm ki\u1ebfm, c\u00e2u h\u1ecfi \u0111\u1ea7u ti\u00ean m\u00e0 b\u1ea1n n\u00ean h\u1ecfi m\u00ecnh l\u00e0 t\u1ea1i sao h\u1ecd l\u1ea1i l\u00e0m nh\u01b0 th\u1ebf?<\/li><\/ul>\n\n\n\n<p>V\u1eady l\u00e0 nh\u1edd nghi\u00ean c\u1ee9u t\u1eeb kho\u00e1 b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng c\u00f3 nhi\u1ec1u n\u1ed9i dung chu\u1ea9n SEO t\u1ed1t h\u01a1n, c\u1ea3 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u1ed1 l\u01b0\u1ee3ng.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"phan-bi\u1ec7t-ba-ki\u1ec3u-t\u1eeb-khoa\"><span class=\"ez-toc-section\" id=\"Phan_biet_ba_kieu_tu_khoa\"><\/span>Ph\u00e2n bi\u1ec7t ba ki\u1ec3u t\u1eeb kho\u00e1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ng\u01b0\u1eddi l\u00e0m SEO c\u1ea7n ph\u00e2n ra v\u00e0 hi\u1ec3u r\u00f5 3 nh\u00f3m t\u1eeb kho\u00e1 c\u01a1 b\u1ea3n:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/10\/longtailgraph.png\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"356\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/10\/longtailgraph.png\" alt=\"longtailgraph\" class=\"wp-image-3650\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/10\/longtailgraph.png 550w, https:\/\/kiencang.net\/wp-content\/uploads\/2016\/10\/longtailgraph-300x194.png 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><figcaption>Tr\u1ee5c tung th\u1ec3 hi\u1ec7n m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh l\u1eabn l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm. Tr\u1ee5c ho\u00e0nh th\u1ec3 hi\u1ec7n s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kho\u00e1. C\u00e1c t\u1eeb kho\u00e1 hot c\u00f3 l\u01b0\u1ee3ng tra c\u1ee9u nhi\u1ec1u chi\u1ebfm ph\u1ea7n m\u00e0u xanh (kh\u00f4ng c\u00f3 nhi\u1ec1u t\u1eeb kho\u00e1 hot &#8211; c\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 kh\u00f4ng c\u00f3 nhi\u1ec1u di\u1ec5n vi\u00ean hot), c\u00e1c t\u1eeb kho\u00e1 c\u00f3 l\u01b0\u1ee3ng tra c\u1ee9u v\u1eeba ph\u1ea3i \u0111\u1ebfn r\u1ea5t th\u1ea5p c\u00f3 m\u00e0u v\u00e0ng (c\u00f3 r\u1ea5t nhi\u1ec1u t\u1eeb kho\u00e1 c\u00f3 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm b\u00ecnh th\u01b0\u1eddng &#8211; gi\u1ed1ng nh\u01b0 di\u1ec5n vi\u00ean b\u00ecnh th\u01b0\u1eddng c\u00f3 s\u1ed1 l\u01b0\u1ee3ng nhi\u1ec1u h\u01a1n h\u1eb3n di\u1ec5n vi\u00ean hot)<\/figcaption><\/figure><\/div>\n\n\n\n<ul><li><a href=\"https:\/\/kiencang.net\/tu-khoa-dai-ngan\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>T\u1eeb kho\u00e1 ng\u1eafn<\/strong><\/a>: l\u00e0 nh\u1eefng t\u1eeb kho\u00e1 chung chung, \u0111\u1eb7c \u0111i\u1ec3m th\u01b0\u1eddng ch\u1ec9 c\u00f3 m\u1ed9t ho\u1eb7c hai t\u1eeb, <a href=\"https:\/\/kiencang.net\/khoi-luong-tim-kiem-cua-tu-khoa\/\" target=\"_blank\" rel=\"noreferrer noopener\">l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm<\/a> l\u1edbn v\u00e0 c\u1ea1nh tranh r\u1ea5t cao. Khi b\u1ea1n th\u1eed s\u1eed d\u1ee5ng Google Keywords Planner \u0111\u1ec3 t\u00ecm hi\u1ec3u s\u1ebd th\u1ea5y gi\u00e1 th\u1ea7u kh\u00f4ng h\u1ec1 r\u1ebb. Tuy nhi\u00ean t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u1ea1i th\u1ea5p (v\u00ec h\u1eb5n c\u00f2n chung chung qu\u00e1), ng\u01b0\u1eddi l\u00e0m SEO (\u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ef1 SEO ho\u1eb7c team nh\u1ecf l\u1ebb) n\u00ean tr\u00e1nh nh\u00f3m t\u1eeb kho\u00e1 n\u00e0y v\u00ec c\u00f4ng s\u1ee9c b\u1ecf ra r\u1ea5t nhi\u1ec1u m\u00e0 hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1eafc ch\u1eafn (tr\u1eeb khi team SEO c\u1ee7a b\u1ea1n kh\u1ee7ng th\u00ec c\u1ee9 chi\u1ebfn th\u00f4i). V\u00ed d\u1ee5 t\u1eeb kho\u00e1 <strong>chung c\u01b0<\/strong>;<\/li><li><strong>T\u1eeb kho\u00e1 trung b\u00ecnh<\/strong>: \u0111\u1ed9 d\u00e0i kho\u1ea3ng 3 &#8211; 4 t\u1eeb, c\u1ea1nh tranh trung b\u00ecnh, l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u0169ng kh\u00f4ng qu\u00e1 l\u1edbn. \u0110\u00e2y l\u00e0 nh\u00f3m m\u00e0 ng\u01b0\u1eddi SEO c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o. V\u00ed d\u1ee5 t\u1eeb kho\u00e1 <strong>chung c\u01b0 H\u00e0 N\u1ed9i<\/strong>;<\/li><li><a href=\"https:\/\/kiencang.net\/tu-khoa-duoi-dai\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>T\u1eeb kho\u00e1 \u0111u\u00f4i d\u00e0i<\/strong><\/a> (Long-Tail keywords): m\u00ecnh c\u00f3 th\u00eam t\u1eeb ti\u1ebfng Anh t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u00ec \u0111\u00e2y l\u00e0 nh\u00f3m t\u1eeb kho\u00e1 quan tr\u1ecdng nh\u1ea5t. T\u1eeb kho\u00e1 \u0111u\u00f4i d\u00e0i c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm kh\u00f4ng cao, c\u1ea1nh tranh c\u0169ng th\u01b0\u1eddng th\u1ea5p cho \u0111\u1ebfn v\u1eeba ph\u1ea3i. \u01afu \u0111i\u1ec3m c\u1ee7a t\u1eeb kho\u00e1 \u0111u\u00f4i d\u00e0i l\u00e0&nbsp;t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u1edbn. V\u00ec khi d\u00f9ng t\u1eeb kho\u00e1 \u0111u\u00f4i d\u00e0i ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng t\u1ef1 bi\u1ebft r\u1ea5t r\u00f5 v\u1ec1 nhu c\u1ea7u c\u1ee7a h\u1ecd c\u1ee5 th\u1ec3 c\u1ea7n c\u00e1i g\u00ec. V\u00ed d\u1ee5 t\u1eeb kho\u00e1 <strong>mua chung c\u01b0 gi\u00e1 r\u1ebb t\u1ea1i H\u00e0 N\u1ed9i<\/strong><\/li><\/ul>\n\n\n\n<p><a href=\"https:\/\/kiencang.net\/cai-duoi-dai-hien-tuong-co-vu-nen-kinh-te-internet\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hi\u1ec7n t\u01b0\u1ee3ng c\u00e1i \u0111u\u00f4i d\u00e0i<\/a>&nbsp;x\u1ea3y \u0111\u1ebfn r\u1ea5t nhi\u1ec1u trong kinh doanh, c\u1ea1nh tranh, trong \u0111\u00f3 c\u00f3 t\u1eeb kho\u00e1, \u0111i\u1ec3m m\u1edbi r\u1ea5t quan tr\u1ecdng \u1edf \u0111\u00e2y l\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"v\u1eady-toi-s\u1ebd-ph\u1ea3i-lam-nh\u1eefng-gi\"><span class=\"ez-toc-section\" id=\"Vay_toi_se_phai_lam_nhung_gi\"><\/span>V\u1eady t\u00f4i s\u1ebd ph\u1ea3i l\u00e0m nh\u1eefng g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>T\u00ecm t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kho\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm (n\u00f3i l\u00e0 t\u1ea5t c\u1ea3, nh\u01b0ng d\u0129 nhi\u00ean ch\u1eb3ng ai l\u00e0m \u0111\u01b0\u1ee3c nh\u01b0 v\u1eady, c\u00e1i n\u00e0y hi\u1ec3u l\u00e0 b\u1ea1n l\u00e0m t\u1ed1i \u0111a trong kh\u1ea3 n\u0103ng c\u1ee7a m\u00ecnh)<\/li><li>Hi\u1ec3u r\u00f5 <a href=\"https:\/\/kiencang.net\/category\/content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">n\u1ed9i dung<\/a> b\u1ea1n t\u1ea1o ra h\u1ed7 tr\u1ee3 tr\u1ef1c ti\u1ebfp s\u1ea3n ph\u1ea9m b\u00e1n ra, hay l\u00e0 n\u1ed9i dung gi\u00fap t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. V\u00ed d\u1ee5 b\u00e0i vi\u1ebft v\u1ec1 l\u1ef1a ch\u1ecdn m\u00e1y gi\u1eb7t t\u1ed1t \u0111\u01b0\u1ee3c coi l\u00e0 h\u1ed7 tr\u1ee3 tr\u1ef1c ti\u1ebfp cho c\u1eeda h\u00e0ng \u0111i\u1ec7n m\u00e1y c\u00f3 b\u00e1n m\u00e1y gi\u1eb7t \u0111\u01b0\u1ee3c nh\u1eafc trong b\u00e0i. Trong khi \u0111\u00f3, b\u00e0i vi\u1ebft v\u1ec1 m\u1eb9o t\u1ea9y v\u1ebft \u1ed1 v\u00e0ng qu\u1ea7n \u00e1o l\u00e0 n\u1ed9i dung h\u1eefu \u00edch ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn l\u00e0m s\u1ea1ch qu\u1ea7n \u00e1o)<\/li><li>Ph\u00e2n lo\u1ea1i t\u1eeb kho\u00e1 th\u00e0nh c\u00e1c nh\u00f3m ng\u1eafn, trung b\u00ecnh, d\u00e0i. Ph\u00e2n t\u00edch l\u01b0u l\u01b0\u1ee3ng v\u00e0 \u0111\u1ed9 c\u1ea1nh tranh. L\u1ecdc ra nh\u00f3m t\u1eeb kho\u00e1 m\u00e0 b\u1ea1n l\u00e0m t\u1ed1t nh\u1ea5t, th\u01b0\u1eddng l\u00e0 nh\u00f3m \u1edf gi\u1eefa, l\u01b0u l\u01b0\u1ee3ng v\u1eeba ph\u1ea3i (c\u00f3 th\u1ec3 l\u00e0 tr\u00ean 100 view m\u1ed9t th\u00e1ng, c\u00e1i n\u00e0y tu\u1ef3 v\u00e0o ch\u1ecdn l\u1ef1a c\u1ee7a b\u1ea1n) v\u00e0 kh\u00f4ng c\u1ea1nh tranh cao (c\u0169ng tu\u1ef3 s\u1ee9c m\u00e0 b\u1ea1n th\u1ea5y c\u1ea1nh tranh l\u00e0 cao hay th\u1ea5p)<\/li><\/ul>\n\n\n\n<p>T\u1edbi b\u01b0\u1edbc n\u00e0y, b\u1ea1n bi\u1ebft b\u1ea1n s\u1ebd ph\u1ea3i vi\u1ebft b\u00e0i c\u00f3 ch\u1ee7 \u0111\u1ec1 g\u00ec v\u00e0 t\u1eeb kho\u00e1 tr\u1ecdng t\u00e2m c\u1ee7a n\u00f3.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u1ed1-\u1ed3-nh\u01b0ng-lam-sao-toi-bi\u1ebft-d\u01b0\u1ee3c-cac-thong-s\u1ed1-nh\u01b0-l\u01b0u-l\u01b0\u1ee3ng-hay-d\u1ed9-c\u1ea1nh-tranh\"><span class=\"ez-toc-section\" id=\"O_o_%E2%80%93_nhung_lam_sao_toi_biet_duoc_cac_thong_so_nhu_luu_luong_hay_do_canh_tranh\"><\/span>\u1ed0 \u1ed3 &#8211; nh\u01b0ng l\u00e0m sao t\u00f4i bi\u1ebft \u0111\u01b0\u1ee3c c\u00e1c th\u00f4ng s\u1ed1 nh\u01b0 l\u01b0u l\u01b0\u1ee3ng hay \u0111\u1ed9 c\u1ea1nh tranh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u00f3 c\u00e1c c\u00f4ng c\u1ee5, c\u00f3 th\u1ec3 n\u00f3i n\u00f3 l\u00e0 ph\u1ea7n c\u1ef1c k\u1ef3 quan tr\u1ecdng, b\u1edfi v\u00ec b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p \u0111o\u00e1n m\u00f2 n\u1eefa. \u0110o\u00e1n m\u00f2 \u0103n may th\u00ec tr\u00fang th\u00f4i.<\/p>\n\n\n\n<p>Hi\u1ec7n ch\u00fang ta c\u00f3 c\u1ea3 <a href=\"https:\/\/kiencang.net\/cong-cu-nghien-cuu-tu-khoa\/\">c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed l\u1eabn tr\u1ea3 ph\u00ed<\/a> gi\u00fap t\u00ecm ra t\u1eeb kho\u00e1 ti\u1ec1m n\u0103ng c\u0169ng nh\u01b0 c\u00e1c th\u1ed1ng k\u00ea quan tr\u1ecdng \u0111i k\u00e8m.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/p>\n\n\n\n<ul><li>keywordshitter.com &#8211; trang web n\u00e0y c\u00f3 giao di\u1ec7n r\u1ea5t \u0111\u01a1n gi\u1ea3n v\u00e0 nhanh. C\u00e1c t\u1eeb kho\u00e1 c\u1ee7a n\u00f3 d\u1ef1a v\u00e0o Google \u1edf ph\u1ea7n c\u00e1c t\u00ecm ki\u1ebfm li\u00ean quan (b\u1ea1n hay th\u1ea5y \u1edf cu\u1ed1i)<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/10\/keywordshiter-chung-cu-hanoi.png\"><img loading=\"lazy\" decoding=\"async\" width=\"423\" height=\"459\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/10\/keywordshiter-chung-cu-hanoi.png\" alt=\"keywordshiter-chung-cu-hanoi\" class=\"wp-image-3641\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/10\/keywordshiter-chung-cu-hanoi.png 423w, https:\/\/kiencang.net\/wp-content\/uploads\/2016\/10\/keywordshiter-chung-cu-hanoi-276x300.png 276w\" sizes=\"(max-width: 423px) 100vw, 423px\" \/><\/a><figcaption>Keyword Shiter \u0111\u01b0a ra 392 g\u1ee3i \u00fd cho t\u1eeb kho\u00e1 chung c\u01b0 h\u00e0 n\u1ed9i<\/figcaption><\/figure><\/div>\n\n\n\n<ul><li>keywordtool.io &#8211; phi\u00ean b\u1ea3n mi\u1ec5n ph\u00ed c\u1ee7a n\u00f3 l\u00e0 \u0111\u1ee7 d\u00f9ng, c\u00e1c t\u1eeb kho\u00e1 \u0111\u01b0a ra d\u1ef1a v\u00e0o Google Suggest (c\u00e1i m\u00e0 khi b\u1ea1n g\u00f5 t\u1eeb kho\u00e1 v\u00e0o n\u00f3 g\u1ee3i \u00fd c\u00e1c t\u1eeb kho\u00e1 m\u1ecdi ng\u01b0\u1eddi hay tra)<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/10\/keywordsio-chung-cu-hanoi.png\"><img loading=\"lazy\" decoding=\"async\" width=\"975\" height=\"738\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/10\/keywordsio-chung-cu-hanoi.png\" alt=\"keyword-tool-io-chung-cu-hanoi\" class=\"wp-image-3642\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/10\/keywordsio-chung-cu-hanoi.png 975w, https:\/\/kiencang.net\/wp-content\/uploads\/2016\/10\/keywordsio-chung-cu-hanoi-300x227.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2016\/10\/keywordsio-chung-cu-hanoi-768x581.png 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/a><figcaption>KeywordTool.IO \u0111\u01b0a ra 254 g\u1ee3i \u00fd v\u1edbi t\u1eeb kho\u00e1 t\u01b0\u01a1ng t\u1ef1<\/figcaption><\/figure>\n\n\n\n<p>2 c\u00e1i tr\u00ean gi\u00fap ch\u00fang ta t\u00ecm ra \u0111\u01b0\u1ee3c c\u00e1c t\u1eeb kho\u00e1 \u0111u\u00f4i d\u00e0i m\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng t\u00ecm quanh ch\u1ee7 \u0111\u1ec1 n\u00e0o \u0111\u00f3 v\u00e0 \u0111\u1ec1u h\u1ed7 tr\u1ee3 ti\u1ebfng Vi\u1ec7t. Tr\u00ean m\u1ea1ng c\u00f3 nhi\u1ec1u c\u00f4ng c\u1ee5 kh\u00e1c kh\u00e1 hay nh\u01b0ng c\u00f3 th\u1ec3 kh\u00f4ng h\u1ed7 tr\u1ee3 ti\u1ebfng Vi\u1ec7t.<\/p>\n\n\n\n<p>Phi\u00ean b\u1ea3n tr\u1ea3 ph\u00ed s\u1ebd cung c\u1ea5p th\u00eam th\u00f4ng tin nh\u01b0 \u0111\u1ed9 c\u1ea1nh tranh v\u00e0 l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm, \u0111\u1ed3ng th\u1eddi cung c\u1ea5p nhi\u1ec1u t\u1eeb kho\u00e1 h\u01a1n. Nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y mi\u1ec5n ph\u00ed b\u1eb1ng c\u00e1ch up danh s\u00e1ch t\u1eeb kho\u00e1 l\u00ean Google Keywords Planner \u0111\u1ec3 xem th\u00f4ng tin. Tuy nhi\u00ean c\u00f3 m\u1ed9t s\u1ed1 \u00fd ki\u1ebfn cho r\u1eb1ng c\u00f3 th\u1ec3 kh\u00f4ng ho\u00e0n to\u00e0n ch\u00ednh x\u00e1c &#8211; m\u1ed9t s\u1ed1 t\u1eeb kho\u00e1 c\u00f3 traffic t\u1ed1t c\u00f3 kh\u1ea3 n\u0103ng b\u1ecb \u1ec9m \u0111i. D\u00f9 sao c\u00e1c c\u00f4ng c\u1ee5 tr\u1ea3 ph\u00ed c\u0169ng \u00edt nhi\u1ec1u d\u1ef1a v\u00e0o&nbsp;Google Keywords Planner \u0111\u1ec3 c\u00f3 th\u00f4ng tin cho b\u1ea1n.<\/p>\n\n\n\n<p>M\u1ed9t ph\u1ea7n m\u1ec1m chuy\u00ean d\u00f9ng \u0111\u1ec3 t\u00ecm t\u1eeb kho\u00e1 \u0111u\u00f4i d\u00e0i, r\u1ea5t n\u1ed5i ti\u1ebfng l\u00e0&nbsp;<a href=\"https:\/\/longtailpro.com\/\">Long Tail Pro<\/a>&nbsp;&#8211; t\u1ea5t nhi\u00ean r\u1ea5t t\u1ed1t n\u00ean c\u00f3 tr\u1ea3 ph\u00ed nh\u01b0ng t\u00f4i l\u1ea1i ch\u01b0a d\u00f9ng bao gi\u1edd n\u00ean kh\u00f4ng nh\u1eadn x\u00e9t \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"v\u1ecb-tri-c\u1ee7a-nghien-c\u1ee9u-t\u1eeb-khoa-trong-chi\u1ebfn-l\u01b0\u1ee3c-seo-t\u1ed5ng-th\u1ec3\"><span class=\"ez-toc-section\" id=\"Vi_tri_cua_nghien_cuu_tu_khoa_trong_chien_luoc_SEO_tong_the\"><\/span>V\u1ecb tr\u00ed c\u1ee7a nghi\u00ean c\u1ee9u t\u1eeb kho\u00e1 trong chi\u1ebfn l\u01b0\u1ee3c SEO t\u1ed5ng th\u1ec3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nghi\u00ean c\u1ee9u t\u1eeb kho\u00e1 l\u00e0 n\u1ec1n t\u1ea3ng quan tr\u1ecdng b\u1eadc nh\u1ea5t trong SEO t\u1ed5ng th\u1ec3.<\/p>\n\n\n\n<p>SEO t\u1ed5ng th\u1ec3 l\u00e0 qu\u00e1 tr\u00ecnh ho\u00e0n thi\u1ec7n g\u1ed3m h\u00e0ng tr\u0103m b\u01b0\u1edbc nh\u1ecf v\u00e0 h\u00e0ng ng\u00e0n ti\u1ec3u ti\u1ebft. Th\u00ed d\u1ee5 (t\u00f4i vi\u1ebft theo ng\u1eabu nhi\u00ean, kh\u00f4ng theo th\u1ee9 t\u1ef1 n\u00e0o h\u1ebft):<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/kiencang.net\/tang-toc-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">T\u1ed1c \u0111\u1ed9 trang web<\/a><\/li><li>Ch\u1ecdn host<\/li><li>Local SEO<\/li><li><a href=\"https:\/\/kiencang.net\/cach-chon-ten-mien-hay\/\">Ch\u1ecdn t\u00ean mi\u1ec1n<\/a><\/li><li>Tu\u1ed5i \u0111\u1eddi t\u00ean mi\u1ec1n<\/li><li><a href=\"https:\/\/kiencang.net\/xay-dung-lien-ket\/\">Backlink<\/a><\/li><li>Li\u00ean k\u1ebft m\u1ea1ng x\u00e3 h\u1ed9i<\/li><li>Video nh\u00fang<\/li><li><a href=\"https:\/\/kiencang.net\/noi-dung-lien-quan\/\">B\u00e0i vi\u1ebft li\u00ean quan<\/a><\/li><li>Popup<\/li><li>Li\u00ean k\u1ebft gi\u1eefa c\u00e1c trang<\/li><li><a href=\"https:\/\/kiencang.net\/tim-lien-ket-gay-tren-trang-web\/\">Li\u00ean k\u1ebft g\u00e3y<\/a><\/li><li>Li\u00ean k\u1ebft chuy\u1ec3n h\u01b0\u1edbng<\/li><li>Theme s\u1eed d\u1ee5ng<\/li><li><a href=\"https:\/\/kiencang.net\/cai-dat-lets-encrypt-wordpress\/\">HTTPS<\/a><\/li><li>CMS s\u1eed d\u1ee5ng<\/li><li>B\u1ea3o m\u1eadt<\/li><li>\u1ea2nh \u0111\u1eb9p<\/li><li><a href=\"https:\/\/kiencang.net\/toi-uu-hoa-anh-tren-web\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dung l\u01b0\u1ee3ng \u1ea3nh<\/a><\/li><\/ul>\n\n\n\n<p>Nh\u01b0ng t\u1ea5t c\u1ea3 ph\u1ea3i b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c c\u00f3 n\u1ed9i dung!<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"nh\u1eefng-v\u1ea5n-d\u1ec1-khong-mong-mu\u1ed1n-co-th\u1ec3-x\u1ea3y-ra-v\u1edbi-n\u1ed9i-dung-d\u1ef1a-tren-nghien-c\u1ee9u-t\u1eeb-khoa\"><span class=\"ez-toc-section\" id=\"Nhung_van_de_khong_mong_muon_co_the_xay_ra_voi_noi_dung_dua_tren_nghien_cuu_tu_khoa\"><\/span>Nh\u1eefng v\u1ea5n \u0111\u1ec1 kh\u00f4ng mong mu\u1ed1n c\u00f3 th\u1ec3 x\u1ea3y ra v\u1edbi n\u1ed9i dung d\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u t\u1eeb kho\u00e1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>Khi s\u1eed d\u1ee5ng nghi\u00ean c\u1ee9u t\u1eeb kho\u00e1 \u0111\u1ec3 t\u1ea1o n\u1ed9i dung, l\u1ea7m \u0111\u1ea7u ti\u00ean b\u1ea1n s\u1ebd c\u1ea3m th\u1ea5y m\u00ecnh c\u00f3 r\u1ea5t nhi\u1ec1u ch\u1ee7 \u0111\u1ec1 \u0111\u1ec3 th\u1ef1c hi\u1ec7n. \u0110\u1eb7c bi\u1ec7t khi b\u1ea1n \u0111ang gi\u1ed1ng tr\u01b0\u1eddng h\u1ee3p c\u1ee7a t\u00f4i, c\u1ea3m th\u1ea5y b\u00ed b\u00e1ch v\u00ec \u0111\u00e3 c\u00f3 t\u01b0\u01a1ng \u0111\u1ed1i b\u00e0i vi\u1ebft. Tuy nhi\u00ean, vi\u1ec7c n\u1edf r\u1ed9 ch\u1ee7 \u0111\u1ec1 n\u00e0y sinh 2 v\u1ea5n \u0111\u1ec1, n\u1ebfu b\u1ea1n ch\u1ecdn t\u1eeb kho\u00e1 l\u01b0u l\u01b0\u1ee3ng qu\u00e1 th\u1ea5p, b\u1ea1n t\u1ea1o ra b\u00e0i kh\u00f4ng hi\u1ec7u qu\u1ea3 (d\u00f9 c\u00f3 hay), tuy nhi\u00ean c\u00e1i n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c kh\u1eafc ph\u1ee5c b\u1eb1ng c\u00f4ng c\u1ee5, cho ph\u00e9p b\u1ea1n n\u1eafm t\u01b0\u01a1ng \u0111\u1ed1i l\u01b0\u1ee3t t\u00ecm ki\u1ebfm (search volume) c\u0169ng nh\u01b0 \u0111\u1ed9 kh\u00f3. V\u1ea5n \u0111\u1ec1 th\u1ee9 hai x\u1ea3y ra th\u01b0\u1eddng xuy\u00ean h\u01a1n. B\u1ea1n ch\u1ecdn ch\u1ee7 \u0111\u1ec1 c\u00f3 n\u1ed9i dung tr\u00f9ng l\u1eafp, bao g\u1ed3m c\u1ea3 tr\u00f9ng l\u1eafp t\u1eeb kho\u00e1. Google kh\u00f4ng th\u00edch<strong> N\u1ed9i dung na n\u00e1 nhau<\/strong>.<strong> T\u1eeb kho\u00e1 SEO na n\u00e1 nhau<\/strong> c\u0169ng v\u1eady. \u0110i\u1ec1u quan tr\u1ecdng khi b\u1ea1n t\u1ea1o ra h\u00e0ng ng\u00e0n b\u00e0i l\u00e0 b\u1ea1n ph\u1ea3i qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c t\u1eeb kho\u00e1 v\u00e0 tr\u00e1nh ch\u00fang \u0111\u00e2m x\u1ea7m v\u00e0o nhau tr\u00ean xa l\u1ed9 internet<\/li><li><strong>Sai l\u1ea7m th\u1ef1c hi\u1ec7n n\u1ed9i dung k\u00e9m quan tr\u1ecdng tr\u01b0\u1edbc<\/strong> d\u1ec5 x\u1ea3y ra. Danh s\u00e1ch t\u1eeb kho\u00e1 c\u1ee7a b\u1ea1n s\u1ebd r\u1ea5t d\u00e0i. Do v\u1eady h\u00e3y th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u b\u1eb1ng c\u00e1ch ch\u1ecdn ra t\u1eeb kho\u00e1 c\u00f3 c\u1ea1nh tranh th\u1ea5p (th\u00f4ng qua \u0111\u00e1nh gi\u00e1 CPC) v\u00e0 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm \u1ed5n. B\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 thi\u1ebft l\u1eadp c\u00f4ng th\u1ee9c \u0111\u1ec3 k\u1ebft h\u1ee3p hai y\u1ebfu t\u1ed1 n\u00e0y trong \u0111\u00e1nh gi\u00e1. T\u00f3m l\u1ea1i c\u00e1i d\u1ec5 b\u1ea1n l\u00e0m tr\u01b0\u1edbc, c\u00e1i kh\u00f3 ho\u1eb7c k\u00e9m ngon th\u00ec th\u1ef1c hi\u1ec7n sau<\/li><\/ul>\n\n\n\n<p>Kh\u1eafc ph\u1ee5c v\u1ea5n \u0111\u1ec1 tr\u00ean b\u1eb1ng c\u00e1ch <strong>nghi\u00ean c\u1ee9u t\u1eeb kho\u00e1 c\u1ea9n th\u1eadn<\/strong> c\u1ed9ng v\u1edbi <strong>c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd t\u1eeb kho\u00e1 t\u1ed1t<\/strong> (c\u00f3 kh\u1ea3 n\u0103ng so s\u00e1nh t\u1ef1 \u0111\u1ed9ng m\u1ee9c \u0111\u1ed9 gi\u1ed1ng nhau gi\u1eefa ch\u00fang &#8211; n\u00ean nh\u1edb b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 \u0111\u1ebfn h\u00e0ng ng\u00e0n t\u1eeb kho\u00e1, nh\u1eefng ng\u01b0\u1eddi theo h\u01b0\u1edbng t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u01b0\u1eddng c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u1eeb kho\u00e1 r\u1ea5t l\u1edbn)<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"v\u01b0\u1ee3t-ra-kh\u1ecfi-cong-c\u1ee5-con-nh\u1eefng-cach-nao-d\u1ec3-tim-ki\u1ebfm-t\u1eeb-khoa-t\u1ed1t\"><span class=\"ez-toc-section\" id=\"Vuot_ra_khoi_cong_cu_con_nhung_cach_nao_de_tim_kiem_tu_khoa_tot\"><\/span>V\u01b0\u1ee3t ra kh\u1ecfi c\u00f4ng c\u1ee5, c\u00f2n nh\u1eefng c\u00e1ch n\u00e0o \u0111\u1ec3 t\u00ecm ki\u1ebfm t\u1eeb kho\u00e1 t\u1ed1t<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>T\u00f4i v\u1eabn hay d\u00f9ng m\u1ed9t s\u1ed1 c\u00e1ch sau \u0111\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c ch\u1ee7 \u0111\u1ec1 ho\u1eb7c g\u1ee3i \u00fd t\u1eeb kho\u00e1 t\u1ed1t:<\/p>\n\n\n\n<ul><li>\u0110\u0103ng k\u00fd Google Alerts &#8211; Google s\u1ebd g\u1eedi c\u00e1c b\u00e0i vi\u1ebft m\u1edbi nh\u1ea5t v\u1ec1 ch\u1ee7 \u0111\u1ec1 m\u00e0 b\u1ea1n quan t\u00e2m. Th\u01b0\u1eddng l\u00e0 nh\u1eefng b\u00e0i hot, ch\u1ea5t l\u01b0\u1ee3ng<\/li><li>Tham kh\u1ea3o c\u00e1c fanpage l\u1edbn trong ng\u00e0nh, ho\u1eb7c c\u1ee7a ch\u00ednh \u0111\u1ed1i th\u1ee7<\/li><li>Th\u01b0\u1eddng xuy\u00ean gh\u00e9 th\u0103m c\u00e1c trang web l\u1edbn c\u00f9ng nh\u00f3m, ng\u00e0nh<\/li><li>Tham d\u1ef1 c\u00e1c nh\u00f3m l\u1edbn tr\u00ean Facebook, di\u1ec5n \u0111\u00e0n<\/li><li>Tham kh\u1ea3o b\u00e1ch khoa to\u00e0n th\u01b0 nh\u01b0 Wikipedia<\/li><\/ul>\n\n\n\n<p>\u0110i\u1ec3m hay c\u1ee7a c\u00e1c c\u00e1ch tr\u00ean l\u00e0 n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u1ea1o ra nh\u1eefng n\u1ed9i dung m\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng kh\u00f4ng g\u1ee3i \u00fd \u0111\u01b0\u1ee3c. C\u00f4ng c\u1ee5 d\u00f9 sao c\u0169ng ch\u1ec9 d\u1ef1a tr\u00ean qu\u00e1 kh\u1ee9, l\u1ecbch s\u1eed t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>Th\u00eam v\u00e0o \u0111\u00f3 nh\u1eefng n\u1ed9i dung xu h\u01b0\u1edbng, n\u00f3ng theo th\u1eddi gian th\u1ef1c d\u1ec5 t\u00ecm th\u1ea5y th\u00f4ng qua c\u00e1c c\u00e1ch tr\u00ean nh\u01b0ng r\u1ea5t kh\u00f3 th\u1ea5y d\u1ef1a v\u00e0o c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm t\u1eeb kho\u00e1 \u0111u\u00f4i d\u00e0i (tr\u00ean th\u1ef1c t\u1ebf b\u1ea1n n\u1ebfu c\u1ea7n b\u1ea1n v\u1eabn c\u00f3 c\u00f4ng c\u1ee5 kh\u00e1c chuy\u00ean kh\u00e1m ph\u00e1 c\u00e1c n\u1ed9i dung n\u00f3ng h\u1ed5i nh\u1ea5t tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, v\u00ed d\u1ee5 nh\u01b0 <a href=\"http:\/\/buzzsumo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">BuzzSumo<\/a> &#8211; nh\u01b0ng gi\u00e1 kh\u00e1c ch\u00e1t, c\u1ee1 t\u1ea7m 99 \u0111\u00f4 \/ th\u00e1ng).<\/p>\n\n\n\n<p>V\u1eady s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng k\u1ebft h\u1ee3p v\u1edbi y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi s\u1ebd cho ra hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"t\u1ea1o-n\u1ed9i-dung-nh\u01b0-th\u1ebf-nao\"><span class=\"ez-toc-section\" id=\"Tao_noi_dung_nhu_the_nao\"><\/span>T\u1ea1o n\u1ed9i dung nh\u01b0 th\u1ebf n\u00e0o?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u00f3 hai c\u00e1ch \u0111\u1ec3 ta c\u00f3 th\u1ec3 t\u1ea1o ra n\u1ed9i dung t\u1ed1t.<\/p>\n\n\n\n<ul><li>C\u00e1ch hay nh\u1ea5t l\u00e0 d\u1ef1a tr\u00ean qu\u00e1 tr\u00ecnh t\u1ef1 tr\u1ea3i nghi\u1ec7m, k\u1ebft h\u1ee3p t\u1ef1 t\u00ecm hi\u1ec3u \u0111\u1ec3 vi\u1ebft b\u00e0i. Tuy nhi\u00ean \u0111i\u1ec1u n\u00e0y \u0111\u00f4i khi t\u1ed1n chi ph\u00ed cao ho\u1eb7c r\u1ea5t kh\u00f3 th\u1ef1c hi\u1ec7n;<\/li><li>D\u1ef1a tr\u00ean n\u1ed9i dung c\u1ee7a ng\u01b0\u1eddi kh\u00e1c. Trong \u0111\u00f3 c\u00f3 t\u1ed5ng h\u1ee3p n\u1ed9i dung (nh\u01b0 c\u00e1ch Wikipedia \u0111ang l\u00e0m) &#8211; \u0111\u01b0a ra b\u00e0i vi\u1ebft bao tr\u00f9m c\u00e1c kh\u00eda c\u1ea1nh quan tr\u1ecdng nh\u1ea5t, \u0111em nhi\u1ec1u th\u00f4ng tin h\u01a1n c\u00e1c b\u00e0i \u0111\u01a1n l\u1ebb. C\u00e1ch kh\u00e1c l\u00e0 d\u1ecbch. C\u00e1i d\u1edf \u0111\u1ed1i v\u1edbi ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u1ed9i dung c\u1ee7a Vi\u1ec7t Nam l\u00e0 n\u00f3 kh\u00f4ng c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao, thi\u00ean v\u1ec1 gi\u1ea3i tr\u00ed, th\u1eddi s\u1ef1 ng\u1eafn ng\u00e0y. \u00cdt th\u00f4ng tin nghi\u00ean c\u1ee9u chuy\u00ean s\u00e2u, l\u00e2u d\u00e0i. Do v\u1eady c\u00f3 m\u1ea3nh \u0111\u1ea5t m\u00e0u m\u1edf cho d\u1ecbch;<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"nh\u1eefng-v\u1ea5n-d\u1ec1-khi-t\u1ea1o-n\u1ed9i-dung\"><span class=\"ez-toc-section\" id=\"Nhung_van_de_khi_tao_noi_dung\"><\/span>Nh\u1eefng v\u1ea5n \u0111\u1ec1 khi t\u1ea1o n\u1ed9i dung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ch\u00fang ta s\u1ebd b\u1eaft \u0111\u1ea7u t\u1eeb nh\u1eefng tr\u1edf ng\u1ea1i \u0111\u01a1n gi\u1ea3n cho \u0111\u1ebfn ph\u1ee9c t\u1ea1p.<\/p>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean l\u00e0 li\u00ean quan \u0111\u1ebfn v\u0103n phong:<\/p>\n\n\n\n<ul><li>Sai ch\u00ednh t\u1ea3, ng\u1eef ph\u00e1p<\/li><li>V\u1ed1n t\u1eeb \u00edt<\/li><li>H\u00e0nh v\u0103n kh\u00f4ng t\u1ed1t. C\u00e2u c\u00fa tr\u00fac tr\u1eafc, l\u1eb7p t\u1eeb<\/li><li>T\u1eeb \u0111\u1ecba ph\u01b0\u01a1ng<\/li><\/ul>\n\n\n\n<p>Ti\u1ebfp theo li\u00ean quan \u0111\u1ebfn n\u1ed9i dung:<\/p>\n\n\n\n<ul><li>Ngu\u1ed3n t\u1ed5ng h\u1ee3p ho\u1eb7c d\u1ecbch kh\u00f4ng \u0111\u00e1ng tin c\u1eady (ch\u1ea5t l\u01b0\u1ee3ng ngu\u1ed3n tin)<\/li><li>Ngu\u1ed3n t\u1ed5ng h\u1ee3p ho\u1eb7c d\u1ecbch qu\u00e1 \u00edt th\u00f4ng tin (s\u1ed1 l\u01b0\u1ee3ng ngu\u1ed3n tin)<\/li><\/ul>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng l\u00e0 chuy\u00ean m\u00f4n:<\/p>\n\n\n\n<ul><li>Thi\u1ebfu k\u1ef9 n\u0103ng \u0111\u00e0o x\u1edbi th\u00f4ng tin, v\u00ed d\u1ee5 c\u00e1c k\u1ef9 thu\u1eadt t\u00ecm ki\u1ebfm<\/li><li>Thi\u1ebfu kh\u1ea3 n\u0103ng t\u1ed5ng h\u1ee3p tin t\u1eeb nhi\u1ec1u ngu\u1ed3n<\/li><li>K\u1ef9 n\u0103ng d\u1ecbch y\u1ebfu k\u00e9m<\/li><\/ul>\n\n\n\n<p>Trong nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00eau tr\u00ean, chuy\u00ean m\u00f4n kh\u00f3 kh\u1eafc ph\u1ee5c nh\u1ea5t. V\u1ec1 v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn n\u1ed9i dung th\u00ec th\u01b0\u1eddng ch\u1ec9 g\u1eb7p v\u1edbi ti\u1ebfng Vi\u1ec7t, c\u00f2n n\u1ed9i dung ti\u1ebfng Anh r\u1ea5t \u0111a d\u1ea1ng, v\u00e0 ch\u1ecbu kh\u00f3 ch\u00fat s\u1ebd c\u00f3 ngu\u1ed3n ch\u1ea5t l\u01b0\u1ee3ng cao. N\u1ebfu chuy\u00ean m\u00f4n t\u1ed1t, v\u0103n phong s\u1edbm mu\u1ed9n c\u0169ng kh\u1eafc ph\u1ee5c \u0111\u01b0\u1ee3c (th\u01b0\u1eddng chuy\u00ean m\u00f4n \u0111\u00e3 \u0111\u1ea1t, v\u0103n phong c\u0169ng kh\u00f4ng t\u1ec7 qu\u00e1!).<\/p>\n\n\n\n<p>V\u1eady quan tr\u1ecdng nh\u1ea5t l\u00e0 tuy\u1ec3n nh\u00e2n s\u1ef1 \u0111\u1ea1t chuy\u00ean m\u00f4n.<\/p>\n\n\n\n<p>C\u00f3 nh\u1eefng y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 c\u1ea7n thi\u1ebft \u0111\u1ec3 h\u1ed7 tr\u1ee3 qu\u00e1 tr\u00ecnh t\u1ed5ng h\u1ee3p ho\u1eb7c\/v\u00e0 d\u1ecbch nh\u01b0:<\/p>\n\n\n\n<ul><li>T\u00e0i li\u1ec7u phong ph\u00fa (ngo\u00e0i Internet c\u1ea7n s\u00e1ch hay t\u1ea1p ch\u00ed)<\/li><li>C\u00f4ng c\u1ee5 \u0111i\u1ec7n t\u1eed \u0111\u1ea9y nhanh t\u1ed1c \u0111\u1ed9, ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch nh\u01b0 b\u1ed9 nh\u1edb d\u1ecbch, t\u1eeb \u0111i\u1ec3n<\/li><\/ul>\n\n\n\n<p>D\u1ef1a theo kinh nghi\u1ec7m c\u1ee7a ch\u00fang t\u00f4i, b\u00e0i vi\u1ebft cho k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t n\u1ebfu:<\/p>\n\n\n\n<ul><li>T\u1ed5ng h\u1ee3p d\u1ef1a tr\u00ean \u00fd hi\u1ec3u. C\u00e1i n\u00e0y \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi vi\u1ebft ph\u1ea3i t\u00ecm hi\u1ec3u s\u00e2u, d\u1ef1a tr\u00ean \u00fd hi\u1ec3u gi\u00fap t\u1ea1o ra v\u0103n b\u1ea3n m\u1edbi h\u01a1n thay v\u00ec ch\u1ec9 copy, ch\u1eafp v\u00e1 ch\u1ed7 n\u1ecd ch\u1ed7 kia<\/li><li>T\u1ed5ng h\u1ee3p d\u1ef1a v\u00e0o b\u1ea3n d\u1ecbch thay v\u00ec ch\u1ec9 d\u1ecbch \u0111\u01a1n thu\u1ea7n. \u0110\u00f2i h\u1ecfi nhi\u1ec1u c\u00f4ng s\u1ee9c v\u00e0 k\u1ef9 n\u0103ng h\u01a1n<\/li><li>K\u1ebft h\u1ee3p th\u00f4ng tin n\u01b0\u1edbc ngo\u00e0i v\u1edbi th\u00f4ng tin \u0111\u1ecba ph\u01b0\u01a1ng khi c\u1ea7n s\u1ebd cho k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n l\u00e0 ch\u1ec9 d\u1ecbch ho\u1eb7c ch\u1ec9 t\u1ed5ng h\u1ee3p t\u1eeb ngu\u1ed3n tin ti\u1ebfng Vi\u1ec7t<\/li><\/ul>\n\n\n\n<p>S\u1edf d\u0129 nh\u1eefng tr\u01b0\u1eddng h\u1ee3p tr\u00ean cho k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n v\u00ec:<\/p>\n\n\n\n<ul><li>N\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng<\/li><li>C\u00f3 th\u00f4ng tin ho\u00e0n to\u00e0n m\u1edbi, duy nh\u1ea5t<\/li><li>C\u1ea5u tr\u00fac v\u0103n b\u1ea3n m\u1edbi<\/li><\/ul>\n\n\n\n<p>Google r\u1ea5t th\u00edch nh\u01b0 v\u1eady.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ph\u1ed1i-h\u1ee3p-gi\u1eefa-cac-ben-lien-quan\"><span class=\"ez-toc-section\" id=\"Phoi_hop_giua_cac_ben_lien_quan\"><\/span>Ph\u1ed1i h\u1ee3p gi\u1eefa c\u00e1c b\u00ean li\u00ean quan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110\u1ec3 c\u00f3 nh\u00e2n l\u1ef1c l\u00e0m \u0111\u01b0\u1ee3c c\u1ea3 2 vi\u1ec7c sau kh\u00f4ng d\u1ec5 t\u00ed n\u00e0o:<\/p>\n\n\n\n<ul><li>Nghi\u00ean c\u1ee9u t\u1eeb kho\u00e1 t\u1ed1t<\/li><li>D\u1ecbch, t\u1ed5ng h\u1ee3p t\u1ed1t<\/li><li>N\u1ed9i dung \u0111\u01b0\u1ee3c vi\u1ebft theo chu\u1ea9n SEO<\/li><\/ul>\n\n\n\n<p>Th\u01b0\u1eddng ch\u00fang ta s\u1ebd ch\u1ec9 c\u00f3 nh\u00e2n vi\u00ean \u0111\u1ea3m \u0111\u01b0\u01a1ng \u0111\u01b0\u1ee3c m\u1ed9t m\u1ea3ng n\u00e0o \u0111\u00f3, kh\u1ea3 n\u0103ng c\u00f2n l\u1ea1i s\u1ebd k\u00e9m h\u01a1n. Ch\u1eb3ng h\u1ea1n nh\u00e2n vi\u00ean d\u1ecbch v\u00e0 t\u1ed5ng h\u1ee3p t\u1ed1t nh\u01b0ng k\u1ef9 n\u0103ng nghi\u00ean c\u1ee9u t\u1eeb kho\u00e1 k\u00e9m, c\u00f2n kh\u1ea3 n\u0103ng vi\u1ebft theo chu\u1ea9n SEO \u1edf m\u1ee9c trung b\u00ecnh.<\/p>\n\n\n\n<p>Khi \u1ea5y l\u00e0 l\u00fac ch\u00fang ta c\u00f3 hai ph\u1ea7n vi\u1ec7c kh\u00e1 r\u00f5 r\u00e0ng, chuy\u00ean m\u00f4n ho\u00e1 v\u00e0 c\u1ea7n b\u1ed5 sung cho nhau:<\/p>\n\n\n\n<ul><li>Nh\u00f3m thi\u00ean v\u1ec1 k\u1ef9 thu\u1eadt SEO. Chuy\u00ean c\u00f3 nhi\u1ec7m v\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kho\u00e1, t\u00ecm ch\u1ee7 \u0111\u1ec1. Nh\u00f3m n\u00e0y v\u1ec1 sau c\u0169ng ph\u1ea3i ch\u1ec9nh s\u1eeda l\u1ea1i n\u1ed9i dung c\u1ee7a nh\u00f3m d\u1ecbch\/t\u1ed5ng h\u1ee3p \u0111\u1ec1 n\u1ed9i dung \u0111\u1ea1t \u0111i\u1ec3m SEO cao h\u01a1n<\/li><li>Nh\u00f3m d\u1ecbch\/t\u1ed5ng h\u1ee3p. Chuy\u00ean m\u00f4n \u0111\u00e3 r\u00f5, tuy nhi\u00ean kh\u1ea3 n\u0103ng vi\u1ebft theo chu\u1ea9n SEO t\u1ed1i thi\u1ec3u ph\u1ea3i \u1edf m\u1ee9c trung b\u00ecnh \u0111\u1ec3 nh\u00f3m k\u1ef9 thu\u1eadt \u0111\u1ee1 v\u1ea5t v\u1ea3 trong kh\u00e2u ch\u1ec9nh s\u1eeda (h\u1ecd s\u1eef kh\u00f4ng ph\u1ea3i can thi\u1ec7p s\u00e2u v\u00e0o n\u1ed9i dung &#8211; v\u00ec nh\u00f3m k\u1ef9 thu\u1eadt kh\u00f4ng m\u1ea1nh v\u1ec1 \u0111\u1ecdc hi\u1ec3u n\u1ed9i dung, c\u00e1i h\u1ecd s\u1ebd can thi\u1ec7p l\u00e0 v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt, ch\u1eb3ng h\u1ea1n v\u1ecb tr\u00ed xu\u1ea5t hi\u1ec7n t\u1eeb kho\u00e1, t\u1ec9 l\u1ec7 t\u1eeb kho\u00e1, alt cho \u1ea3nh, v\u00e0 r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u nh\u1ecf nh\u1eb7t kh\u00e1c)<\/li><\/ul>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng l\u00e0 2 b\u00e0i d\u1ecbch v\u1ec1 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a kh\u00e1c n\u1ebfu b\u1ea1n mu\u1ed1n tham kh\u1ea3o th\u00eam:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/kiencang.net\/nghien-cuu-tu-khoa-seo\/\">Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a &#8211; \u0110\u00e3i c\u00e1t t\u00ecm v\u00e0ng<\/a><\/li><li><a href=\"https:\/\/kiencang.net\/nghien-cuu-tu-khoa\/\">Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a &#8211; H\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>T\u00f4i l\u00e0m n\u1ed9i dung (ch\u1ee7 y\u1ebfu v\u1ec1 c\u00e1c b\u00e0i vi\u1ebft) kh\u00f4ng t\u1ec7 l\u1eafm, web n\u00e0y c\u1ee7a t\u00f4i v\u00e0 m\u1ed9t web kh\u00e1c c\u1ee7a \u0111\u1ed1i t\u00e1c c\u00f3 t\u1ed5ng kho\u1ea3ng 95 ng\u00e0n nh\u1ea5p chu\u1ed9t tr\u00ean th\u00e1ng th\u00f4ng qua t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean &#8211; k\u1ebft qu\u1ea3 c\u0169ng \u0111\u01b0\u1ee3c ph\u1ea3i kh\u00f4ng? Tuy nhi\u00ean khi nh\u00ecn v\u00e0o ph\u1ea7n ph\u00e2n t\u00edch t\u00ecm &hellip;<\/p>\n","protected":false},"author":1,"featured_media":5877,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nghi\u00ean c\u1ee9u t\u1eeb kho\u00e1 - t\u0103ng traffic cho web d\u1ef1a v\u00e0o n\u1ed9i dung t\u1ed1t v\u00e0 SEO &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/nghien-cuu-tu-khoa-tang-traffic-dua-vao-noi-dung-tot-va-seo\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nghi\u00ean c\u1ee9u t\u1eeb kho\u00e1 - t\u0103ng traffic cho web d\u1ef1a v\u00e0o n\u1ed9i dung t\u1ed1t v\u00e0 SEO &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"T\u00f4i l\u00e0m n\u1ed9i dung (ch\u1ee7 y\u1ebfu v\u1ec1 c\u00e1c b\u00e0i vi\u1ebft) kh\u00f4ng t\u1ec7 l\u1eafm, web n\u00e0y c\u1ee7a t\u00f4i v\u00e0 m\u1ed9t web kh\u00e1c c\u1ee7a \u0111\u1ed1i t\u00e1c c\u00f3 t\u1ed5ng kho\u1ea3ng 95 ng\u00e0n nh\u1ea5p chu\u1ed9t tr\u00ean th\u00e1ng th\u00f4ng qua t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean &#8211; k\u1ebft qu\u1ea3 c\u0169ng \u0111\u01b0\u1ee3c ph\u1ea3i kh\u00f4ng? 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