{"id":3592,"date":"2016-10-12T10:34:20","date_gmt":"2016-10-12T10:34:20","guid":{"rendered":"https:\/\/kiencang.net\/?p=3592"},"modified":"2022-01-29T09:55:55","modified_gmt":"2022-01-29T02:55:55","slug":"chuong-trinh-quan-ly-noi-dung-phuc-vu-cho-marketing-online","status":"publish","type":"post","link":"https:\/\/kiencang.net\/chuong-trinh-quan-ly-noi-dung-phuc-vu-cho-marketing-online\/","title":{"rendered":"Ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3n l\u00fd n\u1ed9i dung ph\u1ee5c v\u1ee5 cho marketing online"},"content":{"rendered":"\n<p>Khi th\u1ef1c hi\u1ec7n t\u01b0\u01a1ng \u0111\u1ed1i t\u1ed1t ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng, v\u00e0 n\u00f3 d\u1ea7n tr\u1edf th\u00e0nh ti\u1ec3u CRM, ch\u00fang t\u00f4i \u0111\u00e3 v\u00f4 c\u00f9ng m\u1eebng r\u1ee1.<\/p>\n\n\n\n<p>Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00f3 v\u1ec1 c\u01a1 b\u1ea3n kh\u00f4ng ch\u1ec9 gi\u00fap r\u00fat ng\u1eafn th\u1eddi gian li\u00ean quan \u0111\u1ebfn k\u1ebf to\u00e1n, n\u00f3 c\u00f2n cho \u0111\u1ed9 ch\u00ednh x\u00e1c cao.<\/p>\n\n\n\n<p>Ti\u1ebfp theo v\u1ec1 kh\u00eda c\u1ea1nh marketing, ch\u01b0\u01a1ng tr\u00ecnh c\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0a ra nh\u1eefng h\u1ed7 tr\u1ee3 nh\u1ea5t \u0111\u1ecbnh d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 s\u1ea3n ph\u1ea9m b\u00e1n ra, r\u1ed3i cho ph\u00e9p ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng, ch\u0103m s\u00f3c sau b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<p>Li\u1ec7u m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh t\u01b0\u01a1ng t\u1ef1 c\u00f3 \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c cho n\u1ed9i dung. T\u00f4i s\u1ebd coi n\u1ed9i dung nh\u01b0 s\u1ea3n ph\u1ea9m, l\u01b0\u1ee3t truy c\u1eadp v\u00e0 th\u1eddi gian \u1edf l\u1ea1i trang gi\u1ed1ng doanh thu. Nh\u1eefng th\u00f4ng s\u1ed1 \u0111\u1ea5y ch\u1eafc ch\u1eafn s\u1ebd gi\u00fap t\u00f4i bi\u1ebft \u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 n\u1ed9i dung h\u1ea5p d\u1eabn nh\u1ea5t v\u1edbi kh\u00e1ch h\u00e0ng, v\u00e0 c\u1ee5 th\u1ec3 v\u1ec1 m\u1eb7t s\u1ed1 li\u1ec7u th\u00ec n\u00f3 nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n\n\n\n<p>\u0110i v\u00e0o chi ti\u1ebft.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d707546da\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d707546da\"  type=\"checkbox\" id=\"item-6577d707546da\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/chuong-trinh-quan-ly-noi-dung-phuc-vu-cho-marketing-online\/#Cac_thong_so_ma_mot_chuong_trinh_quan_ly_noi_dung_can_co\" title=\"C\u00e1c th\u00f4ng s\u1ed1 m\u00e0 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3n l\u00fd n\u1ed9i dung c\u1ea7n c\u00f3\">C\u00e1c th\u00f4ng s\u1ed1 m\u00e0 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3n l\u00fd n\u1ed9i dung c\u1ea7n c\u00f3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/chuong-trinh-quan-ly-noi-dung-phuc-vu-cho-marketing-online\/#Cac_ket_qua_ma_chuong_trinh_can_lam_duoc\" title=\"C\u00e1c k\u1ebft qu\u1ea3 m\u00e0 ch\u01b0\u01a1ng tr\u00ecnh c\u1ea7n l\u00e0m \u0111\u01b0\u1ee3c?\">C\u00e1c k\u1ebft qu\u1ea3 m\u00e0 ch\u01b0\u01a1ng tr\u00ecnh c\u1ea7n l\u00e0m \u0111\u01b0\u1ee3c?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/chuong-trinh-quan-ly-noi-dung-phuc-vu-cho-marketing-online\/#Tranh_nhap_lieu_thu_cong\" title=\"Tr\u00e1nh nh\u1eadp li\u1ec7u th\u1ee7 c\u00f4ng\">Tr\u00e1nh nh\u1eadp li\u1ec7u th\u1ee7 c\u00f4ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/chuong-trinh-quan-ly-noi-dung-phuc-vu-cho-marketing-online\/#Cac_truong_nhap_lieu_co_the_co\" title=\"C\u00e1c tr\u01b0\u1eddng nh\u1eadp li\u1ec7u c\u00f3 th\u1ec3 c\u00f3\">C\u00e1c tr\u01b0\u1eddng nh\u1eadp li\u1ec7u c\u00f3 th\u1ec3 c\u00f3<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"cac-thong-s\u1ed1-ma-m\u1ed9t-ch\u01b0\u01a1ng-trinh-qu\u1ea3n-ly-n\u1ed9i-dung-c\u1ea7n-co\"><span class=\"ez-toc-section\" id=\"Cac_thong_so_ma_mot_chuong_trinh_quan_ly_noi_dung_can_co\"><\/span>C\u00e1c th\u00f4ng s\u1ed1 m\u00e0 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3n l\u00fd n\u1ed9i dung c\u1ea7n c\u00f3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>\u0110\u1ed1i t\u01b0\u1ee3ng m\u00e0 n\u1ed9i dung h\u01b0\u1edbng t\u1edbi<\/li><li>H\u1ed7 tr\u1ee3 b\u00e1n cho s\u1ea3n ph\u1ea9m n\u00e0o?<\/li><li>T\u1eeb kho\u00e1 t\u00ecm ki\u1ebfm SEO<\/li><li>Nh\u1eefng t\u1eeb kho\u00e1 kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm \u0111\u1ebfn trang<\/li><li>Th\u1ee9 h\u1ea1ng trung b\u00ecnh tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm v\u1edbi c\u00e1c t\u1eeb kho\u00e1 t\u01b0\u01a1ng \u1ee9ng<\/li><li>S\u1ed1 l\u01b0\u1ee3ng t\u1eeb c\u1ee7a b\u00e0i<\/li><li>L\u01b0\u1ee3t view trung b\u00ecnh trong th\u00e1ng<\/li><\/ul>\n\n\n\n<p>M\u1eb7c d\u00f9 l\u01b0\u1ee3ng view v\u00e0 th\u1eddi gian xem trang r\u1ea5t quan tr\u1ecdng, th\u1ef1c t\u1ebf r\u1ea5t kh\u00f3 \u0111o chuy\u1ec3n \u0111\u1ed5i v\u1ec1 doanh thu tr\u00ean th\u1ef1c t\u1ebf nh\u1edd n\u1ed9i dung \u0111\u00f3. V\u00ec hai th\u1ee9 n\u00e0y kh\u00f4ng ph\u1ea3i t\u01b0\u01a1ng \u1ee9ng 1 &#8211; 1. Hay n\u00f3i c\u00e1ch kh\u00e1c t\u00f4i ch\u1eb3ng th\u1ec3 \u0111oan ch\u1eafc \u0111\u01b0\u1ee3c r\u1eb1ng v\u00ec n\u1ed9i dung n\u00e0y c\u1ee7a t\u00f4i nhi\u1ec1u ng\u01b0\u1eddi xem m\u00e0 h\u00e0ng b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n. D\u00f9 sao t\u00f4i c\u0169ng kh\u00f4ng c\u00f2n c\u00e1ch n\u00e0o kh\u00e1c, trong b\u1ed1i c\u1ea3nh m\u00e0 ph\u01b0\u01a1ng th\u1ee9c \u0111\u1eb7t h\u00e0ng ch\u1ee7 y\u1ebfu v\u1eabn th\u00f4ng qua \u0111i\u1ec7n tho\u1ea1i ch\u1ee9 kh\u00f4ng ph\u1ea3i gi\u1ecf h\u00e0ng.<\/p>\n\n\n\n<p>Nh\u01b0 v\u1eady ch\u1eafc ch\u1eafn ch\u01b0\u01a1ng tr\u00ecnh c\u1ea7n k\u1ebft h\u1ee3p v\u1edbi hai th\u1ee9.<\/p>\n\n\n\n<ul><li>C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch nh\u01b0 Google Analytics \u0111\u1ec3 bi\u1ebft l\u01b0\u1ee3t view, v\u00e0 th\u1eddi gian \u1edf t\u1ea1i trang<\/li><li>C\u00f4ng c\u1ee5 SEO t\u1ed5ng th\u1ec3 \u0111\u1ec3 bi\u1ebft th\u1ee9 h\u1ea1ng tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm nh\u01b0 SEO PowerSuite<\/li><li>C\u00f4ng c\u1ee5 k\u1ebf to\u00e1n \u0111\u1ec3 bi\u1ebft doanh thu theo th\u00e1ng c\u1ee7a s\u1ea3n ph\u1ea9m, t\u1eeb \u0111\u00f3 d\u1ef1 \u0111o\u00e1n kh\u1ea3 n\u0103ng h\u1ed7 tr\u1ee3 c\u1ee7a n\u1ed9i dung t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi mua h\u00e0ng<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cac-k\u1ebft-qu\u1ea3-ma-ch\u01b0\u01a1ng-trinh-c\u1ea7n-lam-d\u01b0\u1ee3c\"><span class=\"ez-toc-section\" id=\"Cac_ket_qua_ma_chuong_trinh_can_lam_duoc\"><\/span>C\u00e1c k\u1ebft qu\u1ea3 m\u00e0 ch\u01b0\u01a1ng tr\u00ecnh c\u1ea7n l\u00e0m \u0111\u01b0\u1ee3c?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>N\u00f3 gi\u00fap t\u00f4i bi\u1ebft \u0111\u01b0\u1ee3c c\u00f3 bao nhi\u00eau n\u1ed9i dung m\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a t\u00f4i \u0111ang c\u00f3. Th\u00ed d\u1ee5 kh\u00e1ch h\u00e0ng nam t\u1eeb 23 \u0111\u1ebfn 30 tu\u1ed5i, \u1edf H\u00e0 N\u1ed9i, c\u00f3 \u00fd \u0111\u1ecbnh mua \u0111\u1ed3ng h\u1ed3. H\u1ecd c\u00f3 bao nhi\u00eau n\u1ed9i dung \u0111\u1ec3 kh\u00e1m ph\u00e1, v\u00e0 th\u1ef1c t\u1ebf k\u1ebft qu\u1ea3 th\u1ebf n\u00e0o?<\/li><li>N\u00f3 gi\u00fap t\u00f4i bi\u1ebft s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 \u0111ang b\u00e1n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi bao nhi\u00eau n\u1ed9i dung r\u1ed3i. S\u1ea3n ph\u1ea9m \u00e1o kho\u00e1c c\u00f4ng s\u1edf d\u00e0nh cho n\u1eef n\u00e0y ch\u1eb3ng h\u1ea1n, \u0111\u00e3 c\u00f3 bao nhi\u00eau n\u1ed9i dung cho n\u00f3, t\u1ed5ng l\u01b0\u1ee3ng view v\u00e0 th\u1eddi gian tr\u00ean \u0111\u00f3. K\u1ebft qu\u1ea3 th\u1ebf n\u00e0o?<\/li><li>Nh\u1eefng th\u00f4ng s\u1ed1 tr\u00ean c\u00f3 gi\u00fap t\u00f4i c\u00f3 th\u00eam g\u1ee3i \u00fd v\u1ec1 m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m hay \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 qu\u00e1 \u00edt n\u1ed9i dung h\u01b0\u1edbng t\u1edbi v\u00e0 t\u00f4i ph\u1ea3i t\u1ea1o th\u00eam?<\/li><li>N\u00f3 c\u00f3 cho t\u00f4i th\u1ea5y l\u00e0 t\u00f4i \u0111ang t\u1ea1o c\u00e1c n\u1ed9i dung kh\u00f4ng ph\u00f9 h\u1ee3p, ph\u1ea3i ch\u0103ng l\u01b0\u1ee3ng view th\u1ea5p l\u00e0 n\u1ed9i dung kh\u00f4ng ph\u00f9 h\u1ee3p? Hay do b\u1ea3n ch\u1ea5t n\u1ed9i dung \u0111\u00f3 kh\u00f4ng c\u00f3 nhi\u1ec1u truy v\u1ea5n n\u00ean d\u00f9 ch\u1ea5t l\u01b0\u1ee3ng cao v\u1eabn c\u00f3 \u00edt ng\u01b0\u1eddi xem. T\u00f4i ph\u1ea3i l\u00e0m r\u00f5<\/li><li>L\u00e0m sao t\u00f4i ch\u1eafc ch\u1eafn \u0111\u01b0\u1ee3c l\u00e0 kh\u00e1ch h\u00e0ng \u01b0u th\u00edch n\u1ed9i dung \u0111\u00f3, th\u1eddi gian l\u01b0u l\u1ea1i t\u1ea1i b\u00e0i vi\u1ebft \u0111\u00f3 v\u00e0 l\u01b0\u1ee3t view c\u00f3 \u0111\u1ee7 tin c\u1eady hay kh\u00f4ng?<\/li><li>T\u00f4i s\u1ebd ph\u1ea3i t\u1ea1o th\u00eam n\u1ed9i dung g\u00ec? Cho ai? Cho s\u1ea3n ph\u1ea9m n\u00e0o? Ch\u1ee7 \u0111\u1ec1 l\u00e0 g\u00ec? L\u00e0 b\u00e0i vi\u1ebft? \u1ea2nh? Hay video, hay c\u00e1i g\u00ec kh\u00e1c? Li\u1ec7u ch\u01b0\u01a1ng tr\u00ecnh c\u00f3 \u0111\u01b0a ra \u0111\u01b0\u1ee3c g\u1ee3i \u00fd? Ho\u1eb7c t\u00f4i s\u1ebd ph\u1ea3i t\u00ecm g\u1ee3i \u00fd t\u1eeb nh\u1eefng n\u01a1i kh\u00e1c?<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tranh-nh\u1eadp-li\u1ec7u-th\u1ee7-cong\"><span class=\"ez-toc-section\" id=\"Tranh_nhap_lieu_thu_cong\"><\/span>Tr\u00e1nh nh\u1eadp li\u1ec7u th\u1ee7 c\u00f4ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110\u1ec3 tr\u00e1nh nh\u1eadp li\u1ec7u th\u1ee7 c\u00f4ng nhi\u1ec1u thao t\u00e1c, t\u00f4i s\u1ebd kh\u00f4ng chi\u1ebfm l\u1ea5y ch\u1ee9c n\u0103ng c\u1ee7a Google Analytics hay SEO PowerSuite. \u01af\u1edbc m\u01a1 l\u00e0 t\u00edch h\u1ee3p l\u1ea1i \u0111\u01b0\u1ee3c th\u00e0nh m\u1ed9t th\u00ec t\u1ed1t qu\u00e1, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 n\u1eb1m ngo\u00e0i kh\u1ea3 n\u0103ng.<\/p>\n\n\n\n<p>SEO PowerSuite b\u1ea3n th\u00e2n n\u00f3 l\u1ea1i t\u00edch h\u1ee3p \u0111\u01b0\u1ee3c Google Analytics, do v\u1eady c\u0169ng gi\u00fap \u0111\u1ee1 m\u1ea5t c\u00f4ng \u0111i nhi\u1ec1u, v\u00e0 c\u00e1i n\u00e0y chuy\u00ean v\u1ec1 m\u1ea3ng SEO.<\/p>\n\n\n\n<p>Nh\u01b0 v\u1eady c\u00f4ng c\u1ee5 s\u1eafp t\u1edbi, kh\u00f4ng c\u00f3 qu\u00e1 nhi\u1ec1u \u0111\u1eb7c bi\u1ec7t, n\u00f3 s\u1ebd ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c ch\u00fang ta c\u00f3 nh\u1eefng n\u1ed9i dung g\u00ec? Cho ai? Cho s\u1ea3n ph\u1ea9m n\u00e0o? V\u00e0 c\u00f3 bao nhi\u00eau. Nh\u1eefng th\u1ee9 nh\u01b0 l\u01b0\u1ee3t view, th\u1ee9 h\u1ea1ng, th\u1eddi gian tr\u00ean trang, t\u1ed5ng doanh thu s\u1ebd ph\u1ea3i xem \u1edf c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ph\u00e2n t\u00edch kh\u00e1c.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5 n\u00f3 s\u1ebd gi\u1ed1ng nh\u01b0 th\u1ebf n\u00e0y:<\/p>\n\n\n\n<ul><li>T\u00f4i c\u00f3 75 n\u1ed9i dung cho ph\u1ee5 n\u1eef sau sinh<\/li><li>C\u00f3 23 n\u1ed9i dung cho nam gi\u1edbi m\u1edbi c\u01b0\u1edbi<\/li><li>C\u00f3 45 n\u1ed9i dung cho gi\u00e0y nam cao c\u1ea5p<\/li><li>C\u00f3 36 n\u1ed9i dung cho t\u00fai x\u00e1ch cao c\u1ea5p n\u1eef<\/li><\/ul>\n\n\n\n<p>Ti\u1ebfp \u0111\u00f3 t\u00f4i c\u0169ng ph\u1ea3i quan s\u00e1t \u0111\u01b0\u1ee3c c\u00e1c ch\u1ee7 \u0111\u1ec1 m\u00e0 t\u00f4i \u0111ang c\u00f3.<\/p>\n\n\n\n<p>Ch\u01b0\u01a1ng tr\u00ecnh v\u1ec1 c\u01a1 b\u1ea3n ch\u1ec9 gi\u00fap cho t\u00f4i nh\u00ecn r\u00f5 h\u01a1n nh\u1eefng g\u00ec m\u00e0 t\u00f4i \u0111\u00e3 l\u00e0m v\u00e0 \u0111ang c\u00f3. C\u00e1c s\u1ed1 li\u1ec7u s\u1ebd ph\u1ea3i quan s\u00e1t \u1edf n\u01a1i kh\u00e1c n\u00ean s\u1ebd kh\u00f4ng c\u00f3 c\u00e1c t\u00ednh to\u00e1n \u0111\u1ec3 \u0111\u01b0a ra d\u1ef1 \u0111o\u00e1n.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cac-tr\u01b0\u1eddng-nh\u1eadp-li\u1ec7u-co-th\u1ec3-co\"><span class=\"ez-toc-section\" id=\"Cac_truong_nhap_lieu_co_the_co\"><\/span>C\u00e1c tr\u01b0\u1eddng nh\u1eadp li\u1ec7u c\u00f3 th\u1ec3 c\u00f3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>URL b\u00e0i vi\u1ebft<\/li><li>Ti\u00eau \u0111\u1ec1 (n\u1ebfu \u0111\u01b0\u1ee3c c\u00f3 th\u1ec3 qu\u00e9t t\u1ef1 \u0111\u1ed9ng)<\/li><li>S\u1ed1 l\u01b0\u1ee3ng t\u1eeb (n\u1ebfu \u0111\u01b0\u1ee3c c\u00f3 th\u1ec3 qu\u00e9t t\u1ef1 \u0111\u1ed9ng)<\/li><li>T\u1eeb kho\u00e1 \u00fd \u0111\u1ecbnh SEO<\/li><li>\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng (t\u1ea1o tr\u01b0\u1edbc trong CSDL &#8211; kh\u00f4ng ph\u1ea3i nh\u1eadp li\u1ec7u thu\u1ea7n). Tr\u01b0\u1eddng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 b\u1ecf tr\u1ed1ng, khi \u0111\u1ed1i t\u01b0\u1ee3ng qu\u00e1 r\u1ed9ng, ho\u1eb7c kh\u00f4ng r\u00f5? Kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p b\u1ecf tr\u1ed1ng!!! C\u00e1c thi\u1ebft l\u1eadp ph\u1ea3i \u0111\u1ee7, ph\u1ea3i \u0111\u01b0\u1ee3c nh\u1eadp. C\u00e1i n\u00e0y c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u tr\u01b0\u1eddng, ch\u1ea5p nh\u1eadn d\u1ef1 \u0111o\u00e1n.<\/li><li>Ph\u1ee5c v\u1ee5 cho s\u1ea3n ph\u1ea9m (t\u1ea1o tr\u01b0\u1edbc trong CSDL &#8211; kh\u00f4ng ph\u1ea3i nh\u1eadp li\u1ec7u thu\u1ea7n). C\u00e1i n\u00e0y ch\u1eafc ch\u1eafn ph\u1ea3i c\u00f3 v\u00e0 ph\u1ea3i nh\u1eadp. Gi\u1ea3 d\u1ee5 n\u00f3 kh\u00f4ng ph\u1ee5c v\u1ee5 m\u1ee5c ti\u00eau b\u00e1n s\u1ea3n ph\u1ea9m n\u00e0o m\u00e0 ch\u1ec9 \u0111\u1ec3 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u? (th\u00eam tr\u01b0\u1eddng ph\u1ee5c v\u1ee5 cho t\u1ea5t c\u1ea3 s\u1ea3n ph\u1ea9m &#8211; m\u1ee5c ti\u00eau chung)<\/li><li>M\u1ee5c ti\u00eau: h\u1ed7 tr\u1ee3 b\u00e1n tr\u1ef1c ti\u1ebfp s\u1ea3n ph\u1ea9m (c\u00e1c n\u1ed9i dung xoay quanh s\u1ea3n ph\u1ea9m nh\u01b0 c\u00e1ch d\u00f9ng, ngu\u1ed3n g\u1ed1c, \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00e1c&#8230;), h\u1ed7 tr\u1ee3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/li><li>C\u1ea3m x\u00fac m\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 khi \u0111\u1ecdc b\u00e0i vi\u1ebft (t\u1ef1 d\u1ef1 \u0111o\u00e1n v\u1edbi t\u01b0 c\u00e1ch l\u00e0 kh\u00e1ch h\u00e0ng), tr\u01b0\u1edbc v\u00e0 sau khi \u0111\u1ecdc c\u00f3 kh\u00e1c nhau? C\u1ea3m x\u00fac m\u00e0 con ng\u01b0\u1eddi c\u00f3, theo \u0110\u1ea1i Th\u1eeba, th\u1ea5t t\u00ecnh bao g\u1ed3m:&nbsp;m\u1eebng, gi\u1eadn, th\u01b0\u01a1ng, gh\u00e9t, bu\u1ed3n, vui, s\u1ee3 (H\u1ef7, N\u1ed9, \u00c1i, \u1ed0, Ai, L\u1ea1c, C\u1ee5)&#8230;Th\u00ed d\u1ee5 \u0111\u1ecdc b\u00e0i vi\u1ebft v\u1ec1 th\u1ef1c ph\u1ea9m b\u1ea9n th\u00ec c\u00f3 th\u1ec3 gi\u1eadn v\u00e0 s\u1ee3. \u0110\u1ecdc n\u1ed9i dung v\u1ec1 vi\u1ec7c b\u1ea3o hi\u1ec3m y t\u1ebf c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c \u1edf c\u00e1c tuy\u1ebfn kh\u00e1c nhau th\u00ec m\u1eebng, vui. \u0110\u1ecdc th\u1ea5y th\u00f4ng tin ng\u01b0\u1eddi m\u00ecnh h\u00e2m m\u1ed9 m\u1eafc b\u1ec7nh n\u1eb7ng th\u00ec bu\u1ed3n&#8230;C\u00e2u h\u1ecfi l\u00e0 li\u1ec7u ch\u00fang ta n\u00ean t\u1eadp trung v\u00e0o c\u1ea3m x\u00fac lo\u1ea1i n\u00e0o? Ph\u1ea3i h\u1ea1n ch\u1ebf lo\u1ea1i n\u00e0o? C\u00f3 ph\u1ea3i c\u1ee9 c\u1ea3m x\u00fac t\u00edch c\u1ef1c l\u00e0 c\u00f3 l\u1ee3i v\u00e0 ti\u00eau c\u1ef1c l\u00e0 c\u00f3 h\u1ea1i?<\/li><li>Li\u1ec7u ch\u00fang ta c\u00f3 \u01b0\u1edbc \u0111o\u00e1n \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 \u01b0a th\u00edch c\u1ee7a kh\u00e1c h\u00e0ng v\u1edbi n\u1ed9i dung? Ch\u00fang ta c\u1ea7n b\u1ed5 sung th\u00eam n\u00fat nh\u1ea5n h\u1eefu \u00edch, kh\u00f4ng h\u1eefu \u00edch v\u1edbi n\u1ed9i dung? Li\u1ec7u r\u1eb1ng ch\u00fang ta tin t\u01b0\u1edfng \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 \u0111\u00fang? Hay ch\u00fang ta tin t\u01b0\u1edfng n\u1ed9i dung t\u1ed1t d\u1ef1a tr\u00ean quan ki\u1ebfn ri\u00eang c\u1ee7a ta?<\/li><\/ul>\n\n\n\n<p>T\u00f4i v\u1eeba xem \u0111\u01b0\u1ee3c th\u00f4ng tin, c\u00f3 kh\u1ea3 n\u0103ng n\u1ebfu ch\u1ecbu kh\u00f3 c\u00f3 th\u1ec3 l\u1ea5y \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u th\u00f4ng qua k\u1ebft n\u1ed1i API c\u1ee7a Google Analytics. Hy v\u1ecdng l\u00e0 c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c. Ngo\u00e0i ra n\u1ebfu quy h\u1ebft v\u1ec1 m\u1ed9t m\u1ed1i, ho\u00e0n to\u00e0n l\u1ea5y th\u1ed1ng k\u00ea d\u1eef li\u1ec7u doanh thu l\u1eddi l\u00e3i theo s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c. Nh\u01b0 v\u1eady m\u1ed9t c\u00e1ch t\u01b0\u01a1ng \u0111\u1ed1i l\u00fd t\u01b0\u1edfng, t\u00f4i s\u1ebd l\u00e0m \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u sau:<\/p>\n\n\n\n<blockquote><div class=\"\" data-block=\"true\" data-editor=\"1j094\" data-offset-key=\"6tq1i-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"6tq1i-0-0\"><span data-offset-key=\"6tq1i-0-0\"><span data-text=\"true\">T\u00f4i n\u1eafm ch\u1eafc r\u1eb1ng, t\u1eebng s\u1ea3n ph\u1ea9m c\u00f3 bao nhi\u00eau n\u1ed9i dung h\u1ed7 tr\u1ee3, \u0111\u00f3 l\u00e0 nh\u1eefng n\u1ed9i dung g\u00ec? C\u00f3 bao nhi\u00eau n\u1ed9i dung d\u00e0i, ng\u1eafn, v\u00e0 trung b\u00ecnh b\u00e0i vi\u1ebft, video&#8230;c\u00f3 \u0111\u1ed9 d\u00e0i bao nhi\u00eau? T\u1ed5ng l\u01b0u l\u01b0\u1ee3ng view c\u1ee7a t\u1eebng n\u1ed9i dung v\u00e0 c\u00e1c n\u1ed9i dung, th\u1eddi gian xem. T\u00f4i c\u00f3 th\u1ec3 suy ra \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 gi\u1eefa l\u01b0\u1ee3t xem, l\u01b0\u1ee3ng n\u1ed9i dung, ch\u1ee7 \u0111\u1ec1&#8230;v\u00e0 s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n \u0111\u1eb7t h\u00e0ng, doanh s\u1ed1. Hay h\u01a1i th\u00f4 t\u00f4i bi\u1ebft m\u1ed1i quan h\u1ec7 gi\u1eefa n\u1ed9i dung v\u00e0 ti\u1ec1n. Ngo\u00e0i ra t\u00f4i thu th\u1eadp th\u00eam ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng b\u00e0i vi\u1ebft (c\u00f3 h\u1eefu \u00edch \/ kh\u00f4ng h\u1eefu \u00edch). T\u00f4i c\u0169ng \u01b0\u1edbc \u0111o\u00e1n c\u1ea3m x\u00fac tr\u01b0\u1edbc v\u00e0 sau khi ng\u01b0\u1eddi d\u00f9ng ti\u00eau th\u1ee5 n\u1ed9i dung.<\/span><\/span><\/div>\n<\/div><div class=\"\" data-block=\"true\" data-editor=\"1j094\" data-offset-key=\"bh21m-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"bh21m-0-0\"><span data-offset-key=\"bh21m-0-0\">&nbsp;<\/span><\/div>\n<\/div><div class=\"\" data-block=\"true\" data-editor=\"1j094\" data-offset-key=\"7irku-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"7irku-0-0\"><span data-offset-key=\"7irku-0-0\"><span data-text=\"true\">T\u00f4i nh\u00ecn \u0111\u01b0\u1ee3c to\u00e0n b\u1ed9 b\u1ee9c trang. K\u1ebft h\u1ee3p v\u1edbi m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 kh\u00e1c, t\u00f4i bi\u1ebft t\u00f4i ph\u1ea3i t\u1ea1o th\u00eam n\u1ed9i dung n\u00e0o? S\u1eeda n\u1ed9i dung n\u00e0o \u0111ang c\u00f3, c\u1ea7n c\u1ea3i thi\u1ec7n SEO \u1edf \u0111\u00e2u. T\u00f4i ho\u00e0n to\u00e0n ch\u1ee7 \u0111\u1ed9ng trong vi\u1ec7c cung c\u1ea5p th\u00f4ng tin cho kh\u00e1ch h\u00e0ng.<\/span><\/span><\/div>\n<\/div><\/blockquote>\n\n\n\n<p>Mong \u0111o\u1ea1n tr\u00ean s\u1edbm th\u00e0nh hi\u1ec7n th\u1ef1c!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Khi th\u1ef1c hi\u1ec7n t\u01b0\u01a1ng \u0111\u1ed1i t\u1ed1t ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng, v\u00e0 n\u00f3 d\u1ea7n tr\u1edf th\u00e0nh ti\u1ec3u CRM, ch\u00fang t\u00f4i \u0111\u00e3 v\u00f4 c\u00f9ng m\u1eebng r\u1ee1. Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00f3 v\u1ec1 c\u01a1 b\u1ea3n kh\u00f4ng ch\u1ec9 gi\u00fap r\u00fat ng\u1eafn th\u1eddi gian li\u00ean quan \u0111\u1ebfn k\u1ebf to\u00e1n, n\u00f3 c\u00f2n cho \u0111\u1ed9 ch\u00ednh x\u00e1c cao. Ti\u1ebfp theo v\u1ec1 kh\u00eda &hellip;<\/p>\n","protected":false},"author":1,"featured_media":5960,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3n l\u00fd n\u1ed9i dung ph\u1ee5c v\u1ee5 cho marketing online &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/chuong-trinh-quan-ly-noi-dung-phuc-vu-cho-marketing-online\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3n l\u00fd n\u1ed9i dung ph\u1ee5c v\u1ee5 cho marketing online &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"Khi th\u1ef1c hi\u1ec7n t\u01b0\u01a1ng \u0111\u1ed1i t\u1ed1t ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng, v\u00e0 n\u00f3 d\u1ea7n tr\u1edf th\u00e0nh ti\u1ec3u CRM, ch\u00fang t\u00f4i \u0111\u00e3 v\u00f4 c\u00f9ng m\u1eebng r\u1ee1. 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