Chris Anderson l\u00e0 ng\u01b0\u1eddi ph\u00e1t minh ra thu\u1eadt ng\u1eef C\u00e1i \u0111u\u00f4i d\u00e0i, t\u00e1i kh\u00e1m ph\u00e1 v\u00e0 \u0111\u00e0o s\u00e2u \u00fd ngh\u0129a c\u1ee7a n\u00f3, \u00f4ng l\u00e0 t\u1ed5ng bi\u00ean t\u1eadp t\u1ea1p ch\u00ed Wired.<\/p>\n\n\n\n
C\u00e1i \u0110u\u00f4i D\u00e0i di\u1ec5n t\u1ea3 t\u00ecnh hu\u1ed1ng:<\/p>\n\n\n\n
C\u00e1c m\u1eb7t h\u00e0ng kh\u00f4ng c\u00f3 s\u1ed1 l\u01b0\u1ee3ng b\u00e1n ra cao nh\u01b0ng v\u1eabn \u0111em l\u1ea1i t\u1ed5ng doanh s\u1ed1 c\u00f3 \u00fd ngh\u0129a c\u0169ng nh\u01b0 c\u00e1c \u0111\u1ed3ng l\u00e3i \u0111\u00e1ng gi\u00e1 n\u1ebfu bi\u1ebft t\u1eadn d\u1ee5ng.<\/p><\/blockquote>\n\n\n\n
Nghe c\u1ee9 l\u1ea1 l\u1ea1!<\/p>\n\n\n\n
\u1ede nh\u1eefng c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng, ch\u00fang ta v\u00ed d\u1ee5 c\u1eeda h\u00e0ng s\u00e1ch. C\u00e2u h\u1ecfi, n\u1ebfu b\u1ea1n l\u00e0 ch\u1ee7 c\u1eeda h\u00e0ng b\u1ea1n s\u1ebd b\u00e0y b\u00e1n c\u00e1c cu\u1ed1n s\u00e1ch n\u00e0o? D\u0129 nhi\u00ean, kh\u00f4ng kh\u00f3 \u0111\u1ec3 \u0111o\u00e1n: Nh\u1eefng cu\u1ed1n \u0111em l\u1ea1i l\u00e3i cao nh\u1ea5t, th\u01b0\u1eddng l\u00e0 nh\u1eefng cu\u1ed1n c\u00f3 s\u1ed1 l\u01b0\u1ee3ng b\u00e1n ra l\u1edbn nh\u1ea5t.<\/p>\n\n\n\n
L\u00fd do r\u1ea5t d\u1ec5 hi\u1ec3u.<\/p>\n\n\n\n
B\u1edfi v\u00ec kh\u00f4ng gian c\u1ee7a b\u1ea1n c\u00f3 gi\u1edbi h\u1ea1n, b\u1ea1n ph\u1ea3i chi tr\u1ea3 ti\u1ec1n cho v\u1ecb tr\u00ed \u0111\u00f3, cho nh\u00e2n vi\u00ean, \u0111i\u1ec7n n\u01b0\u1edbc,…B\u1ea1n b\u1ecb bu\u1ed9c \u00e9p m\u00ecnh ph\u1ea3i t\u1eadp trung tr\u01b0ng b\u00e0y c\u00e1c s\u1ea3n ph\u1ea9m \u0111em l\u1ea1i l\u00e3i cao. S\u1ed1 l\u01b0\u1ee3ng \u0111\u1ea7u s\u00e1ch v\u00ec v\u1eady r\u1ea5t c\u00f3 gi\u1edbi h\u1ea1n.<\/p>\n\n\n\n
V\u1edbi c\u00e1c c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn th\u00ec sao? (h\u1ecd v\u1eabn b\u00e1n s\u00e1ch gi\u1ea5y). V\u00ec chi ph\u00ed l\u01b0u kho kh\u00f4ng cao, kh\u00f4ng t\u1ed1n ph\u00ed tr\u01b0ng b\u00e0y (h\u1ecd ch\u1ec9 tr\u01b0ng b\u00e0y s\u00e1ch tr\u00ean giao di\u1ec7n web – v\u00e0 c\u00e1i n\u00e0y th\u00ec r\u1ea5t r\u1ebb) n\u00ean s\u1ed1 l\u01b0\u1ee3ng \u0111\u1ea7u s\u00e1ch c\u00f3 th\u1ec3 g\u1ea5p h\u00e0ng tr\u0103m, ng\u00e0n l\u1ea7n c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng. H\u1ecd v\u1eabn c\u00f3 c\u00e1c cu\u1ed1n b\u00e1n ch\u1ea1y (hit) gi\u1ed1ng c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng, \u0111\u1ed3ng th\u1eddi c\u00f2n c\u00f3 r\u1ea5t nhi\u1ec1u cu\u1ed1n kh\u00e1c k\u00e9m thu h\u00fat h\u01a1n.<\/p>\n\n\n\n
C\u00e1c s\u1ea3n ph\u1ea9m b\u00e1n kh\u00f4ng ch\u1ea1y, d\u00f9 ch\u1ec9 v\u00e0i cu\u1ed1n m\u1ed9t th\u00e1ng, nh\u01b0ng v\u00ec c\u00f3 h\u00e0ng ng\u00e0n cu\u1ed1n nh\u01b0 v\u1eady, n\u00ean t\u1ed5ng h\u1ee3p l\u1ea1i, m\u1ed9t th\u00e1ng nh\u1edd nh\u1eefng cu\u1ed1n k\u00e9m h\u1ea5p d\u1eabn, c\u1eeda h\u00e0ng s\u00e1ch tr\u1ef1c tuy\u1ebfn v\u1eabn b\u00e1n th\u00eam \u0111\u01b0\u1ee3c c\u1ea3 ch\u1ee5c ng\u00e0n cu\u1ed1n. L\u00e3i \u1edf \u0111\u00e2y ch\u1ee9 \u0111\u00e2u!<\/p>\n\n\n\n
\u0110\u00e2y l\u00e0 s\u01a1 \u0111\u1ed3 \u0111i\u1ec3n h\u00ecnh khi n\u00f3i v\u1ec1 m\u1ed1i li\u00ean h\u1ec7 t\u1edbi s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u00e1n ra, trong \u0111\u00f3 tr\u1ee5c ho\u00e0nh l\u00e0 t\u1eebng s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3, tr\u1ee5c tung l\u00e0 s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u00e1n ra t\u01b0\u01a1ng \u1ee9ng v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u00f3.<\/p>\n\n\n\n
S\u1ebd c\u00f3 nh\u1eefng cu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng ng\u00e0n m\u1ed7i th\u00e1ng, \u0111\u00f3 l\u00e0 nh\u1eefng cu\u1ed1n b\u00e1n ch\u1ea1y nh\u1ea5t n\u1eb1m b\u00ean tr\u00e1i \u0111\u1ed3 th\u1ecb n\u01a1i c\u00f3 c\u00e1c ch\u1ea5m bi, b\u00ean ph\u1ea3i ng\u01b0\u1ee3c l\u1ea1i (\u0111\u01b0\u1ee3c t\u00f4 m\u1ef1c xanh) l\u00e0 s\u1ed1 cu\u1ed1n s\u00e1ch b\u00e1n \u0111\u01b0\u1ee3c \u00edt d\u1ea7n, t\u1eeb v\u00e0i ch\u1ee5c cu\u1ed1n cho \u0111\u1ebfn v\u00e0i cu\u1ed1n m\u1ed7i th\u00e1ng.<\/p>\n\n\n\n
C\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng ch\u1ec9 b\u00e1n \u0111\u01b0\u1ee3c kh\u00fac \u0111\u1ea7u b\u00ean tr\u00e1i, trong khi c\u00e1c c\u1eeda h\u00e0ng online t\u1eadn d\u1ee5ng chi ph\u00ed kho th\u1ea5p c\u00f3 th\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c c\u1ea3 nh\u1eefng cu\u1ed1n thu\u1ed9c ph\u1ea7n \u0111u\u00f4i.<\/p>\n\n\n\n
Ph\u1ea7n \u0111\u1ea7u tuy s\u1ed1 l\u01b0\u1ee3ng b\u00e1n ra tr\u00ean m\u1ed7i cu\u1ed1n l\u00e0 l\u1edbn, nh\u01b0ng l\u1ea1i kh\u00f4ng c\u00f3 nhi\u1ec1u cu\u1ed1n nh\u01b0 v\u1eady, trong khi s\u1ed1 l\u01b0\u1ee3ng c\u00e1c cu\u1ed1n b\u00e1n kh\u00f4ng ch\u1ea1y l\u1ea1i nhi\u1ec1u h\u01a1n h\u1eb3n, v\u00ec v\u1eady khi nh\u00e2n l\u00ean, s\u1ed1 l\u01b0\u1ee3ng s\u00e1ch b\u00e1n kh\u00f4ng ch\u1ea1y v\u1eabn \u0111em l\u1ea1i doanh thu \u0111\u00e1ng kinh ng\u1ea1c.<\/p>\n\n\n\n
C\u00e1i \u0111u\u00f4i d\u00e0i r\u1ea5t h\u00ecnh t\u01b0\u1ee3ng – n\u00f3 d\u00e0i h\u01a1n ph\u1ea7n \u0111\u1ea7u nhi\u1ec1u (m\u1eb7c d\u00f9 m\u1ecfng h\u01a1n), v\u00e0 kh\u00e1 gi\u1ed1ng v\u1edbi \u0111\u01b0\u1eddng ti\u1ec7m c\u1eadn trong m\u00f4n to\u00e1n.<\/p>\n\n\n\n
V\u1eady t\u1ea1i sao m\u00e3i \u0111\u1ebfn tho\u00e0i gian g\u1ea7n \u0111\u00e2y C\u00e1i \u0111u\u00f4i d\u00e0i m\u1edbi \u0111\u01b0\u1ee3c \u0111\u1ec3 \u00fd?<\/p>\n\n\n\n
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