{"id":3518,"date":"2016-09-26T02:19:06","date_gmt":"2016-09-26T02:19:06","guid":{"rendered":"https:\/\/kiencang.net\/?p=3518"},"modified":"2016-10-31T16:57:52","modified_gmt":"2016-10-31T16:57:52","slug":"mang-gia-tri-trong-tro-choi-kinh-doanh","status":"publish","type":"post","link":"https:\/\/kiencang.net\/mang-gia-tri-trong-tro-choi-kinh-doanh\/","title":{"rendered":"M\u1ea1ng gi\u00e1 tr\u1ecb trong tr\u00f2 ch\u01a1i kinh doanh"},"content":{"rendered":"<p>Khi \u00e1p d\u1ee5ng l\u00fd thuy\u1ebft tr\u00f2 ch\u01a1i v\u00e0o kinh doanh, c\u00e1c chuy\u00ean gia khuy\u00ean ch\u00fang ta m\u1ed9t c\u00e2u nghe c\u00f3 v\u1ebb kh\u00f4ng l\u1ea1 l\u1eabm: ph\u1ea3i bi\u1ebft r\u00f5 nh\u1eefng ai \u0111ang ch\u01a1i, gi\u00e1 tr\u1ecb c\u1ee7a h\u1ecd v\u00e0 c\u00e1c t\u01b0\u01a1ng t\u00e1c.<!--more--><\/p>\n<p>Th\u1ef1c ra th\u00ec ch\u00fang ta v\u1eabn r\u1ea5t \u0111\u1ec3 \u00fd \u0111\u1ebfn hai \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0 kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i th\u1ee7 \u0111\u1ea5y th\u00f4i, nh\u01b0ng tr\u00f2 ch\u01a1i kinh doanh kh\u00f4ng ch\u1ec9 c\u00f3 th\u1ebf. Ch\u00fang ta s\u1ebd thi\u1ec7t th\u00f2i r\u1ea5t nhi\u1ec1u n\u1ebfu ch\u1ec9 t\u1eadp trung v\u00e0o m\u1ed7i tam gi\u00e1c Kh\u00e1ch H\u00e0ng &#8211; T\u00f4i &#8211; \u0110\u1ed1i Th\u1ee7.<\/p>\n<p>Hai nh\u00e0 nghi\u00ean c\u1ee9u Nalebuff v\u00e0 Brandenburger x\u00e2y d\u1ef1ng \u0111\u1ed3 h\u00ecnh h\u1ecd g\u1ecdi l\u00e0 <strong>m\u1ea1ng gi\u00e1 tr\u1ecb<\/strong>, cho ch\u00fang ta c\u00e1i nh\u00ecn tr\u1ef1c quan h\u01a1n v\u00e0 gi\u00fap tr\u00e1nh \u0111i khuynh h\u01b0\u1edbng t\u1eadp trung h\u1ea1n h\u1eb9p.<\/p>\n<p><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/09\/mang-gia-tri.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3519\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/09\/mang-gia-tri.jpg\" alt=\"mang-gia-tri\" width=\"960\" height=\"540\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2016\/09\/mang-gia-tri.jpg 960w, https:\/\/kiencang.net\/wp-content\/uploads\/2016\/09\/mang-gia-tri-300x169.jpg 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2016\/09\/mang-gia-tri-768x432.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/p>\n<p>M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 <strong>C\u00e1c Nh\u00e0 Cung C\u1ea5p<\/strong> nh\u01b0: \u0111\u1ed1i t\u00e1c v\u1eadn chuy\u1ec3n, \u0111\u1ed1i t\u00e1c cung c\u1ea5p bao b\u00ec s\u1ea3n ph\u1ea9m, \u0111\u1ed1i t\u00e1c cung c\u1ea5p ng\u01b0\u1eddi lao \u0111\u1ed9ng. B\u1ea3n th\u00e2n Ta ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a nh\u00e0 cung c\u1ea5p v\u00e0 \u0111\u00f3 l\u00e0 l\u00fd do Ta th\u01b0\u1eddng kh\u00f4ng quan t\u00e2m \u0111\u1ebfn h\u1ecd \u0111\u00fang m\u1ee9c. M\u1ed9t l\u01b0u \u00fd n\u1eefa l\u00e0 C\u00e1c Nh\u00e0 Cung C\u1ea5p kh\u00f4ng ch\u1ec9 cung c\u1ea5p cho Ta, m\u00e0 c\u00f2n cung c\u1ea5p cho <strong>C\u00e1c \u0110\u1ed1i Th\u1ee7<\/strong>.<\/p>\n<p>Ng\u01b0\u1eddi ch\u01a1i s\u1ebd l\u00e0 <strong>Ng\u01b0\u1eddi B\u1ed5 Tr\u1ee3<\/strong> n\u1ebfu Kh\u00e1ch H\u00e0ng \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a Ta cao h\u01a1n khi h\u1ecd c\u00f3 \u0111\u1ed3ng th\u1eddi c\u1ea3 s\u1ea3n ph\u1ea9m c\u1ee7a ng\u01b0\u1eddi b\u1ed5 tr\u1ee3 v\u00e0 c\u1ee7a ta thay v\u00ec ch\u1ec9 c\u00f3 s\u1ea3n ph\u1ea9m c\u1ee7a ta m\u00e0 th\u00f4i. Th\u00ed d\u1ee5 m\u1ed9t c\u00f4ng ty b\u00e1n m\u00e1y t\u00ednh c\u1ea5u h\u00ecnh m\u1ea1nh s\u1ebd l\u00e0 ng\u01b0\u1eddi b\u1ed5 tr\u1ee3 cho ph\u1ea7n m\u1ec1m ch\u01a1i game kh\u1ee7ng. B\u1edfi v\u00ec ng\u01b0\u1eddi ch\u01a1i game khi ch\u01a1i tr\u00ean m\u00e1y t\u00ednh c\u1ea5u h\u00ecnh m\u1ea1nh s\u1ebd s\u01b0\u1edbng h\u01a1n tr\u00ean m\u00e1y y\u1ebfu.<\/p>\n<p>Ng\u01b0\u1eddi ch\u01a1i s\u1ebd l\u00e0 <strong>\u0110\u1ed1i Th\u1ee7 C\u1ea1nh Tranh<\/strong> c\u1ee7a Ta n\u1ebfu kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a ta k\u00e9m h\u01a1n ho\u1eb7c thay th\u1ebf \u0111\u01b0\u1ee3c b\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a ph\u00eda b\u00ean kia. Nh\u01b0 v\u1eady l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh theo \u0111\u1ecbnh ngh\u0129a n\u00e0y mang t\u00ednh khoanh v\u00f9ng cao h\u01a1n c\u1ea3m nh\u1eadn th\u00f4ng th\u01b0\u1eddng. N\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a Ta c\u00f3 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd, kh\u00e1ch h\u00e0ng coi tr\u1ecdng \u0111\u1eb7c \u0111i\u1ec3m \u0111\u00f3, v\u00e0 \u0111\u1ed3ng th\u1eddi n\u00f3 kh\u00f4ng d\u1ec5 sao ch\u00e9p th\u00ec Ta c\u00e0ng c\u00f3 \u00edt \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<p>C\u00e1i quan tr\u1ecdng v\u1ec1 m\u1eb7t th\u1ef1c h\u00e0nh l\u00e0 ch\u00fang ta ph\u1ea3i t\u1ef1 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ea1ng gi\u00e1 tr\u1ecb cho \u0111\u01a1n v\u1ecb kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n<p>M\u00ecnh s\u1ebd b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1i m\u00ecnh quen. \u0110\u00f3 l\u00e0 vi\u1ec7c b\u00e1n d\u1ea7u d\u1eeba.<\/p>\n<p><strong>\u0110\u1ed1i Th\u1ee7<\/strong>: V\u00ec \u0111\u00f3 l\u00e0 s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ea5t b\u1ea3o qu\u1ea3n v\u00e0 l\u00e0m th\u1ee7 c\u00f4ng, \u0111\u1ed3ng th\u1eddi t\u00f4i bi\u1ebft kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cao y\u1ebfu t\u1ed1 \u0111\u00f3 n\u00ean ch\u1ec9 nh\u1eefng \u0111\u1ed1i th\u1ee7 n\u00e0o c\u00f3 ki\u1ec3u s\u1ea3n xu\u1ea5t t\u01b0\u01a1ng t\u1ef1 m\u1edbi l\u00e0 \u0111\u1ed1i th\u1ee7 ch\u00ednh. Tuy nhi\u00ean, m\u1ed9t l\u1ea7n n\u1eefa m\u00ecnh mu\u1ed1n n\u00f3i l\u1ea1i \u0111i\u1ec1u m\u00e0 m\u00ecnh th\u1ea5y l\u00fd thuy\u1ebft tr\u00f2 ch\u01a1i h\u1ea5p d\u1eabn l\u00e0, n\u00f3 kh\u00f4ng coi \u0111\u1ed1i th\u1ee7 nh\u01b0 k\u1ebb th\u00f9 kh\u00f4ng \u0111\u1ee3i tr\u1eddi chung ki\u1ec3u m\u00e0y s\u1ed1ng &#8211; tao ch\u1ebft m\u00e0 n\u00f3 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p \u0111\u1ec3 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u00f9ng s\u1ed1ng, c\u00f9ng th\u1eafng, ai c\u0169ng c\u00f3 ph\u1ea7n b\u00e1nh c\u1ee7a m\u00ecnh. \u0110\u00e1ng y\u00eau \u0111\u00fang kh\u00f4ng?<\/p>\n<p><strong>Ng\u01b0\u1eddi B\u1ed5 Tr\u1ee3<\/strong>: C\u00e1c trang web c\u00f3 r\u1ea5t nhi\u1ec1u b\u00e0i vi\u1ebft v\u1ec1 t\u00e1c d\u1ee5ng c\u0169ng nh\u01b0 c\u00e1ch d\u00f9ng d\u1ea7u d\u1eeba, \u0111i\u1ec1u n\u00e0y t\u1ea1o \u0111i\u1ec1u ki\u1ec7n b\u1ed5 tr\u1ee3 v\u1ec1 m\u1eb7t nh\u1eadn th\u1ee9c. Ngo\u00e0i ra l\u00e0 s\u1ef1 ca ng\u1ee3i, c\u0169ng nh\u01b0 khuynh h\u01b0\u1edbng t\u00e2m l\u00fd tr\u1edf v\u1ec1 thi\u00ean nhi\u00ean v\u00e0 c\u00e1c ph\u01b0\u01a1ng th\u1ee9c s\u1ea1ch, an to\u00e0n c\u0169ng l\u00e0 s\u1ef1 h\u1ed7 tr\u1ee3 l\u1edbn.<\/p>\n<p>C\u00e1c d\u1ee5ng c\u1ee5 h\u1ed7 tr\u1ee3 l\u00e0m \u0111\u1eb9p ph\u1ed1i h\u1ee3p v\u1edbi d\u1ea7u d\u1eeba d\u1ec5 d\u00e0ng mua s\u1eafm nh\u01b0 m\u0169 \u1ee7 t\u00f3c, ch\u1ed5i qu\u00e9t c\u0169ng l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m b\u1ed5 tr\u1ee3 quan tr\u1ecdng.<\/p>\n<p>Nh\u01b0ng m\u1ed9t l\u1ea7n n\u1eefa, t\u00f4i l\u1ea1i ph\u1ea3i \u0111\u1ec3 \u00fd l\u00e0 nh\u1eefng h\u1ed7 tr\u1ee3 n\u00e0y kh\u00f4ng ch\u1ec9 cho m\u00ecnh t\u00f4i m\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u0169ng c\u00f9ng h\u01b0\u1edfng l\u1ee3i.<\/p>\n<p><strong>Nh\u00e0 Cung C\u1ea5p<\/strong>: C\u00f4ng ty giao h\u00e0ng, \u0111\u1ed1i t\u00e1c b\u00e1n chai l\u1ecd \u0111\u1ef1ng s\u1ea3n ph\u1ea9m, hay nh\u1eefng \u00f4ng l\u1edbn nh\u01b0 Google, Facebook cung c\u1ea5p n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o. T\u00f4i \u00fd th\u1ee9c \u0111\u01b0\u1ee3c r\u1eb1ng v\u1ecb th\u1ebf c\u1ee7a t\u00f4i v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p bi\u1ebfn thi\u00ean l\u1edbn. Ti\u1ebfng n\u00f3i c\u1ee7a t\u00f4i c\u00f3 th\u1ec3 m\u1ea1nh v\u1edbi nh\u00e0 cung c\u1ea5p n\u00e0y nh\u01b0ng l\u1ea1i l\u00e9p v\u1ebf h\u01a1n kh\u00e1 nhi\u1ec1u v\u1edbi nh\u00e0 cung c\u1ea5p kh\u00e1c. C\u00f3 nh\u1eefng nh\u00e0 cung c\u1ea5p t\u00f4i c\u00f3 th\u1ec3 th\u1ea3o lu\u1eadn \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh lu\u1eadn ch\u01a1i, c\u00f3 nh\u1eefng nh\u00e0 cung c\u1ea5p kh\u00e1c nh\u01b0 Google hay Facebook, t\u00f4i ph\u1ea3i ch\u1ea5p nh\u1eadn lu\u1eadt c\u1ee7a h\u1ecd m\u00e0 h\u1ea7u nh\u01b0 kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng th\u01b0\u01a1ng th\u1ea3o \u0111i\u1ec1u ch\u1ec9nh n\u00e0o.<\/p>\n<p>\u0110\u1ec3 c\u00f3 ti\u1ebfng n\u00f3i v\u1edbi nh\u00e0 cung c\u1ea5p b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c hai \u0111i\u1ec1u n\u00e0y th\u00ec t\u1ed1t:<\/p>\n<ul>\n<li>H\u1ecd kh\u00f4ng ph\u1ea3i l\u00e0 nh\u00e0 cung c\u1ea5p duy nh\u1ea5t m\u00e0 b\u1ea1n h\u1ee3p t\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ebfn v\u1edbi nh\u00e0 cung c\u1ea5p kh\u00e1c n\u1ebfu h\u1ecd \u00e9p b\u1ea1n<\/li>\n<li>Gi\u00e1 tr\u1ecb m\u00e0 b\u1ea1n \u0111\u00f3ng g\u00f3p cho nh\u00e0 cung c\u1ea5p kh\u00f4ng qu\u00e1 nh\u1ecf b\u00e9 (th\u00ed d\u1ee5 t\u00e0i ch\u00ednh)<\/li>\n<\/ul>\n<p><strong>Kh\u00e1ch H\u00e0ng<\/strong>: L\u00e0 ngu\u1ed3n s\u1ed1ng nh\u01b0ng kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng l\u00e0 b\u1ea1n t\u1ed1t v\u00e0 \u0111\u00e1ng y\u00eau. H\u1ecd c\u00f3 th\u1ec3 \u00e9p v\u1ec1 m\u1eb7t gi\u00e1 th\u00e0nh v\u00e0 nh\u1eefng th\u1ee9 chi li h\u01a1n th\u00ed d\u1ee5 nh\u01b0 \u0111\u00f2i h\u1ecfi cao v\u1ec1 khung gi\u1edd giao h\u00e0ng nh\u01b0ng l\u1ea1i kh\u00f4ng ch\u1ea5p nh\u1eadn chi tr\u1ea3 th\u00eam.<\/p>\n<p>C\u1ea3nh gi\u00e1c v\u1ec1 \u00e9p gi\u00e1, hay g\u1ee3i \u00fd gi\u1ea3m gi\u00e1. B\u1edfi v\u00ec b\u1ea1n s\u1ebd ph\u1ea3i l\u00e0m \u0111i\u1ec1u n\u00e0y r\u1ea5t nhi\u1ec1u l\u1ea7n v\u1ec1 sau cho b\u1ea3n th\u00e2n kh\u00e1ch \u0111\u00f3 v\u00e0 c\u00f3 th\u1ec3 l\u00e0 c\u00e1c kh\u00e1ch h\u00e0ng kh\u00e1c n\u1eefa n\u1ebfu h\u1ecd bi\u1ebft \u0111i\u1ec1u n\u00e0y. Gi\u1eef gi\u00e1 c\u1ed1 \u0111\u1ecbnh kh\u00f4ng cho m\u1eb7c c\u1ea3 l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng, t\u1ea5t nhi\u00ean c\u00f3 nh\u1eefng tr\u01b0\u1eddng h\u1ee3p ngo\u1ea1i l\u1ec7 ho\u00e0n to\u00e0n h\u1ee3p l\u00fd nh\u01b0 mua bu\u00f4n, ho\u1eb7c mua s\u1ed1 l\u01b0\u1ee3ng l\u1edbn.<\/p>\n<p>Kh\u00e1ch h\u00e0ng hay ng\u1edd v\u1ef1c v\u1edbi mua b\u00e1n online, c\u00e1i h\u1ea1i l\u00e0 \u0111\u1ec3 t\u1ea1o ra m\u1ed1i quan h\u1ec7 m\u1edbi r\u1ea5t kh\u00f3, c\u00e1i l\u1ee3i l\u00e0 n\u1ebfu l\u00e0m h\u1ecd h\u00e0i l\u00f2ng v\u00e0i l\u1ea7n h\u1ecd s\u1ebd tin t\u01b0\u1edfng (\u0111i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 \u00fd l\u00e0 c\u00e1c l\u1ea7n sau b\u1ea1n s\u1ebd l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u00f3 \u0111\u1ec3 ph\u00e1 v\u1ee1 tin t\u01b0\u1edfng c\u1ee7a h\u1ecd &#8211; b\u1edfi v\u00ec ph\u00e1 r\u1ed3i x\u00e2y l\u1ea1i c\u00f2n kh\u00f3 h\u01a1n l\u00e0 x\u00e2y m\u1edbi).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Khi \u00e1p d\u1ee5ng l\u00fd thuy\u1ebft tr\u00f2 ch\u01a1i v\u00e0o kinh doanh, c\u00e1c chuy\u00ean gia khuy\u00ean ch\u00fang ta m\u1ed9t c\u00e2u nghe c\u00f3 v\u1ebb kh\u00f4ng l\u1ea1 l\u1eabm: ph\u1ea3i bi\u1ebft r\u00f5 nh\u1eefng ai \u0111ang ch\u01a1i, gi\u00e1 tr\u1ecb c\u1ee7a h\u1ecd v\u00e0 c\u00e1c t\u01b0\u01a1ng t\u00e1c.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u1ea1ng gi\u00e1 tr\u1ecb trong tr\u00f2 ch\u01a1i kinh doanh &#8226; 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