{"id":25458,"date":"2023-11-13T15:45:15","date_gmt":"2023-11-13T08:45:15","guid":{"rendered":"https:\/\/kiencang.net\/?p=25458"},"modified":"2023-11-13T15:45:17","modified_gmt":"2023-11-13T08:45:17","slug":"bang-thuat-ngu-seo","status":"publish","type":"post","link":"https:\/\/kiencang.net\/bang-thuat-ngu-seo\/","title":{"rendered":"B\u1ea3ng thu\u1eadt ng\u1eef SEO (c\u1ee7a Semrush)"},"content":{"rendered":"\n<p><strong>Link ebook t\u00e0i li\u1ec7u n\u00e0y<\/strong>: <a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/11\/bang-thuat-ngu-seo.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">bang-thuat-ngu-seo.pdf<\/a><\/p>\n\n\n\n<p>&#8211;<\/p>\n\n\n\n<p>Danh s\u00e1ch c\u00e1c thu\u1eadt ng\u1eef v\u00e0 \u0111\u1ecbnh ngh\u0129a li\u00ean quan \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 T\u1ed1i \u01b0u h\u00f3a C\u00f4ng c\u1ee5 T\u00ecm ki\u1ebfm (Search Engine Optimization), Ti\u1ebfp th\u1ecb S\u1ed1 (Digital Marketing) v\u00e0 b\u1ed9 c\u00f4ng c\u1ee5 Semrush. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng b\u1ea3ng thu\u1eadt ng\u1eef SEO n\u00e0y \u0111\u1ec3 hi\u1ec3u c\u00e1c thu\u1eadt ng\u1eef k\u1ef9 thu\u1eadt ph\u1ed5 bi\u1ebfn nh\u1ea5t trong ng\u00e0nh c\u0169ng nh\u01b0 m\u1ed9t s\u1ed1 ch\u1ec9 s\u1ed1 v\u00e0 t\u00ednh n\u0103ng \u0111\u1ed9c \u0111\u00e1o c\u1ee7a Semrush.\u00a0<\/p>\n\n\n\n<p>Ngu\u1ed3n: <a href=\"https:\/\/vi.semrush.com\/kb\/925-glossary\">The Ultimate SEO Glossary<\/a><\/p>\n\n\n\n<p>Ng\u01b0\u1eddi bi\u00ean t\u1eadp: Nguy\u1ec5n \u0110\u1ee9c Anh<\/p>\n\n\n\n<p>Email li\u00ean h\u1ec7: <a href=\"mailto:guiemailchotoi@gmail.com\">guiemailchotoi@gmail.com<\/a><\/p>\n\n\n\n<p>Ph\u1ea7n b\u1ed5 sung ngo\u00e0i b\u1ea3n g\u1ed1c c\u1ee7a ng\u01b0\u1eddi bi\u00ean t\u1eadp \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o hai d\u1ea5u ngo\u1eb7c nh\u1ecdn nh\u01b0 th\u1ebf n\u00e0y {{N\u1ed9i dung b\u1ed5 sung\u2026}}<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d3b91311d\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d3b91311d\"  type=\"checkbox\" id=\"item-6577d3b91311d\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/bang-thuat-ngu-seo\/#123\" title=\"123\">123<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/bang-thuat-ngu-seo\/#A\" title=\"A\">A<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/bang-thuat-ngu-seo\/#B\" title=\"B\">B<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/bang-thuat-ngu-seo\/#C\" title=\"C\">C<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/bang-thuat-ngu-seo\/#D\" title=\"D\">D<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kiencang.net\/bang-thuat-ngu-seo\/#E\" title=\"E\">E<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kiencang.net\/bang-thuat-ngu-seo\/#F\" title=\"F\">F<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/kiencang.net\/bang-thuat-ngu-seo\/#G\" title=\"G\">G<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/kiencang.net\/bang-thuat-ngu-seo\/#H\" title=\"H\">H<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/kiencang.net\/bang-thuat-ngu-seo\/#I\" title=\"I\">I<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/kiencang.net\/bang-thuat-ngu-seo\/#J\" title=\"J\">J<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/kiencang.net\/bang-thuat-ngu-seo\/#K\" title=\"K\">K<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/kiencang.net\/bang-thuat-ngu-seo\/#L\" title=\"L\">L<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/kiencang.net\/bang-thuat-ngu-seo\/#M\" title=\"M\">M<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/kiencang.net\/bang-thuat-ngu-seo\/#N\" title=\"N\">N<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/kiencang.net\/bang-thuat-ngu-seo\/#O\" title=\"O\">O<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/kiencang.net\/bang-thuat-ngu-seo\/#P\" title=\"P\">P<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/kiencang.net\/bang-thuat-ngu-seo\/#Q\" title=\"Q\">Q<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/kiencang.net\/bang-thuat-ngu-seo\/#R\" title=\"R\">R<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/kiencang.net\/bang-thuat-ngu-seo\/#S\" title=\"S\">S<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/kiencang.net\/bang-thuat-ngu-seo\/#T\" title=\"T\">T<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/kiencang.net\/bang-thuat-ngu-seo\/#U\" title=\"U\">U<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/kiencang.net\/bang-thuat-ngu-seo\/#V\" title=\"V\">V<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/kiencang.net\/bang-thuat-ngu-seo\/#W\" title=\"W\">W<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"123\"><\/span><strong>123<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>301 redirect (chuy\u1ec3n h\u01b0\u1edbng 301)<\/strong> \u2013 M\u00e3 tr\u1ea1ng th\u00e1i HTTP ch\u1ec9 ra r\u1eb1ng m\u1ed9t chuy\u1ec3n h\u01b0\u1edbng thu\u1ed9c ki\u1ec3u v\u0129nh vi\u1ec5n, t\u1ee9c l\u00e0 chuy\u1ec3n h\u01b0\u1edbng ho\u00e0n to\u00e0n m\u1ed9t URL c\u1ee5 th\u1ec3 n\u00e0y (c\u0169) \u0111\u1ebfn m\u1ed9t URL c\u1ee5 th\u1ec3 kh\u00e1c (m\u1edbi). M\u1ed9t khi chuy\u1ec3n h\u01b0\u1edbng 301 \u0111\u00e3 \u0111\u01b0\u1ee3c th\u00eam v\u00e0o trang, t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng v\u00e0 bot \u0111i \u0111\u1ebfn trang \u0111\u00f3 s\u1ebd t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn trang \u0111\u00e3 chuy\u1ec3n h\u01b0\u1edbng (URL m\u1edbi). Nh\u1eefng chuy\u1ec3n h\u01b0\u1edbng n\u00e0y c\u00f3 th\u1ec3 gi\u00fap m\u1ed9t trang web gi\u1eef l\u1ea1i gi\u00e1 tr\u1ecb SEO m\u00e0 n\u00f3 \u0111\u00e3 t\u00edch l\u0169y \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c backlink (m\u00e0 \u0111ang tr\u1ecf v\u1ec1 URL c\u0169).<br><br><strong>302 redirect (chuy\u1ec3n h\u01b0\u1edbng 302)<\/strong> \u2013 M\u00e3 tr\u1ea1ng th\u00e1i HTTP ch\u1ec9 ra r\u1eb1ng m\u1ed9t chuy\u1ec3n h\u01b0\u1edbng thu\u1ed9c ki\u1ec3u t\u1ea1m th\u1eddi, n\u00f3 c\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 chuy\u1ec3n h\u01b0\u1edbng 301. S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa ch\u00fang l\u00e0 chuy\u1ec3n h\u01b0\u1edbng 301 l\u00e0 v\u0129nh vi\u1ec5n, c\u00f2n chuy\u1ec3n 302 ch\u1ec9 t\u1ea1m th\u1eddi (temporary). V\u1ec1 m\u1eb7t SEO, c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm s\u1ebd kh\u00f4ng chuy\u1ec3n t\u00edn hi\u1ec7u tin c\u1eady t\u1eeb c\u00e1c backlink tr\u1ecf \u0111\u1ebfn URL c\u0169 sang URL m\u1edbi th\u00f4ng qua chuy\u1ec3n h\u01b0\u1edbng 302 nh\u01b0 h\u1ecd \u0111\u00e3 l\u00e0m v\u1edbi chuy\u1ec3n h\u01b0\u1edbng 301.<br><br><strong>307 redirect (chuy\u1ec3n h\u01b0\u1edbng 307)<\/strong> \u2013 M\u00e3 tr\u1ea1ng th\u00e1i HTTP ch\u1ec9 ra r\u1eb1ng m\u1ed9t chuy\u1ec3n h\u01b0\u1edbng thu\u1ed9c ki\u1ec3u t\u1ea1m th\u1eddi &#8211; t\u00e0i nguy\u00ean \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u \u0111\u00e3 t\u1ea1m th\u1eddi \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ebfn URL \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi Location headers. S\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi 302 l\u00e0 v\u1edbi s\u1ef1 ra \u0111\u1eddi c\u1ee7a HTTP 1.1, 307 \u0111\u00e3 thay th\u1ebf n\u00f3 nh\u01b0 m\u1ed9t chuy\u1ec3n h\u01b0\u1edbng t\u1ea1m th\u1eddi h\u1ee3p l\u1ec7. Trong khi 302 h\u01a1i m\u01a1 h\u1ed3 th\u00ec 307 n\u00eau r\u00f5 r\u00e0ng r\u1eb1ng URL \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u \u0111\u00e3 \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ebfn m\u1ed9t v\u1ecb tr\u00ed t\u1ea1m th\u1eddi v\u00e0 s\u1ebd quay l\u1ea1i sau m\u1ed9t th\u1eddi gian.<br><br><strong>403<\/strong> \u2013 M\u00e3 tr\u1ea1ng th\u00e1i HTTP ch\u1ec9 ra r\u1eb1ng m\u1ed9t kh\u00e1ch h\u00e0ng b\u1ecb c\u1ea5m truy c\u1eadp v\u00e0o URL h\u1ee3p l\u1ec7. M\u00e1y ch\u1ee7 hi\u1ec3u y\u00eau c\u1ea7u nh\u01b0ng kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n n\u00f3 do c\u00e1c v\u1ea5n \u0111\u1ec1 t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<br><br><strong>404<\/strong> \u2013 M\u00e3 tr\u1ea1ng th\u00e1i HTTP ch\u1ec9 ra khi m\u1ed9t trang web ho\u1eb7c t\u00e0i li\u1ec7u kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y b\u1edfi m\u00e1y ch\u1ee7 th\u00f4ng qua URL \u0111\u00e3 cung c\u1ea5p.<br><br><strong>500 L\u1ed7i m\u00e1y ch\u1ee7 N\u1ed9i b\u1ed9 (500 Internal Server Error)<\/strong> \u2013 M\u00e3 tr\u1ea1ng th\u00e1i HTTP ch\u1ec9 ra r\u1eb1ng m\u00e1y ch\u1ee7, trong khi ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t c\u1ed5ng \u0111\u1ec3 l\u1ea5y ph\u1ea3n h\u1ed3i c\u1ea7n thi\u1ebft cho m\u1ee5c \u0111\u00edch x\u1eed l\u00fd y\u00eau c\u1ea7u, \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t ph\u1ea3n h\u1ed3i kh\u00f4ng h\u1ee3p l\u1ec7.<br><br><strong>502 C\u1ed5ng kh\u00f4ng h\u1ee3p l\u1ec7 (502 Bad Gateway)<\/strong> \u2013 M\u00e3 tr\u1ea1ng th\u00e1i HTTP ch\u1ec9 ra r\u1eb1ng m\u00e1y ch\u1ee7 \u0111\u00e3 g\u1eb7p ph\u1ea3i t\u00ecnh hu\u1ed1ng m\u00e0 n\u00f3 kh\u00f4ng bi\u1ebft c\u00e1ch x\u1eed l\u00fd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A\"><\/span><strong>A<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Access Log<\/strong> &#8211; M\u1ed9t t\u1ec7p nh\u1eadt k\u00fd li\u1ec7t k\u00ea t\u1ea5t c\u1ea3 c\u00e1c y\u00eau c\u1ea7u cho c\u00e1c t\u1ec7p ri\u00eang l\u1ebb \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c bot tr\u00ean m\u1ed9t website.<br><br><strong>Ad Keyword (T\u1eeb kh\u00f3a Qu\u1ea3ng c\u00e1o)<\/strong> &#8211; Truy v\u1ea5n \u0111\u01b0\u1ee3c nh\u1eadp v\u00e0o m\u1ed9t c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, m\u00e0 n\u00f3 s\u1ebd k\u00edch ho\u1ea1t k\u1ebft qu\u1ea3 tr\u1ea3 ph\u00ed. {{V\u00ed d\u1ee5 Google Ads.}}<br><br><strong>Adobe Analytics<\/strong> &#8211; Ph\u1ea7n m\u1ec1m ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c Adobe t\u1ea1o ra \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u ph\u00e2n t\u00edch web theo th\u1eddi gian th\u1ef1c v\u00e0 c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb. N\u00f3 t\u01b0\u01a1ng t\u1ef1 nh\u01b0 Google Analytics v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng t\u1ed1t h\u01a1n \u0111\u1ec3 hi\u1ec3u c\u00e1c ph\u00e2n \u0111o\u1ea1n ti\u1ebfp th\u1ecb v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean m\u1ed9t website.<br><br><strong>Ad Rank (Th\u1ee9 h\u1ea1ng Qu\u1ea3ng c\u00e1o)<\/strong> &#8211; M\u1ed9t gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n (n\u01a1i qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u00ean m\u1ed9t trang so v\u1edbi c\u00e1c qu\u1ea3ng c\u00e1o kh\u00e1c) v\u00e0 li\u1ec7u qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb hay kh\u00f4ng. Ad Rank \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n d\u1ef1a tr\u00ean s\u1ed1 ti\u1ec1n b\u1ea1n \u0111\u1eb7t gi\u00e1 {{gi\u00e1 th\u1ea7u}}, ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o (bao g\u1ed3m c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 CTR d\u1ef1 ki\u1ebfn, \u0111\u1ed9 li\u00ean quan c\u1ee7a qu\u1ea3ng c\u00e1o v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a trang \u0111\u00edch), ng\u1eef c\u1ea3nh t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, v\u00e0 t\u00e1c \u0111\u1ed9ng d\u1ef1 ki\u1ebfn c\u1ee7a c\u00e1c ti\u1ec7n \u00edch m\u1edf r\u1ed9ng v\u00e0 c\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o kh\u00e1c.<br><br><strong>Affiliate (Ti\u1ebfp th\u1ecb Li\u00ean k\u1ebft)<\/strong> &#8211; M\u1ed9t site ti\u1ebfp th\u1ecb li\u00ean k\u1ebft ch\u1ee9a c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u1ec1 m\u1eb7t th\u1ef1c t\u1ebf \u0111\u01b0\u1ee3c b\u00e1n b\u1edfi m\u1ed9t website ho\u1eb7c doanh nghi\u1ec7p kh\u00e1c, \u0111\u1ed5i l\u1ea1i website \u0111\u1eb7t link {{site ti\u1ebfp th\u1ecb li\u00ean k\u1ebft}} th\u00f4ng th\u01b0\u1eddng s\u1ebd l\u1ea5y ph\u00ed ho\u1eb7c hoa h\u1ed3ng.<br><br><strong>Algorithm (Thu\u1eadt to\u00e1n)<\/strong> &#8211; M\u1ed9t danh s\u00e1ch c\u00e1c ph\u00e9p t\u00ednh to\u00e1n h\u1ecdc v\u00e0 c\u00e1c c\u00e2u l\u1ec7nh if\/then (n\u1ebfu\/th\u00ec) quy\u1ebft \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng m\u00e0 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh m\u00e1y t\u00ednh n\u00ean th\u1ef1c hi\u1ec7n.<br><br><strong>Alt Text<\/strong> &#8211; M\u1ed9t \u0111o\u1ea1n v\u0103n b\u1ea3n m\u00f4 t\u1ea3 v\u1ec1 m\u1ed9t h\u00ecnh \u1ea3nh, th\u01b0\u1eddng kh\u00f4ng \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb cho ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i tr\u1eeb khi h\u00ecnh \u1ea3nh kh\u00f4ng th\u1ec3 hi\u1ec3n th\u1ecb \u0111\u01b0\u1ee3c ho\u1eb7c m\u1ed9t tr\u00ecnh duy\u1ec7t \u0111\u01b0\u1ee3c ch\u1ee7 \u0111\u1ed9ng s\u1eed d\u1ee5ng \u0111\u1ec3 kh\u00f4ng hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh. Alt-text r\u1ea5t quan tr\u1ecdng v\u00ec c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00f4ng th\u1ec3 lu\u00f4n lu\u00f4n ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c c\u00e1c b\u1ee9c \u1ea3nh kh\u00e1c nhau. {{\u0110o\u1ea1n n\u00e0y kh\u00e1 \u0111\u00e1ng nghi, v\u00ec c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00f3 c\u00f4ng ngh\u1ec7 nh\u1eadn d\u1ea1ng \u1ea3nh r\u1ea5t m\u1ea1nh, tuy nhi\u00ean n\u00f3 c\u00f3 th\u1ec3 \u0111\u00fang \u1edf kh\u00eda c\u1ea1nh: c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm s\u1ebd kh\u00f4ng s\u1eed d\u1ee5ng qu\u00e1 nhi\u1ec1u t\u00e0i nguy\u00ean cho vi\u1ec7c ph\u00e2n t\u00edch \u1ea3nh, b\u1edfi n\u1ebfu nh\u01b0 th\u1ebf n\u00f3 s\u1ebd kh\u00f4ng \u0111\u1ee7 t\u00e0i nguy\u00ean th\u1ef1c hi\u1ec7n c\u00e1c nhi\u1ec7m v\u1ee5 quan tr\u1ecdng kh\u00e1c.}}<br><br><strong>AMPs (Accelerated Mobile Pages)<\/strong> &#8211; M\u1ed9t d\u1ef1 \u00e1n do Google h\u1ed7 tr\u1ee3 \u0111\u1ec3 t\u1ea1o ra c\u00e1c phi\u00ean b\u1ea3n di \u0111\u1ed9ng ri\u00eang cho c\u00e1c trang web, nh\u1eb1m c\u00f3 \u0111\u01b0\u1ee3c trang t\u1ea3i nhanh nh\u1ea5t c\u00f3 th\u1ec3 khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm. C\u00e1c trang n\u00e0y \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb m\u1ed9t t\u1eadp h\u1ee3p \u0111\u1eb7c bi\u1ec7t c\u00e1c th\u1ebb HTML \u0111\u1ec3 l\u00e0m cho trang nh\u1eb9 v\u00e0 t\u1ea3i nhanh h\u01a1n.<br><br><strong>Anchor Texts (V\u0103n b\u1ea3n neo)<\/strong> &#8211; C\u00e1c v\u0103n b\u1ea3n th\u00f4ng th\u01b0\u1eddng c\u00f3 m\u00e0u xanh trong m\u1ed9t li\u00ean k\u1ebft hypertext, khi click v\u00e0o, n\u00f3 s\u1ebd \u0111\u01b0a b\u1ea1n \u0111\u1ebfn m\u1ed9t trang web c\u1ee5 th\u1ec3. Ch\u00fang ch\u1ec9 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho backlink v\u0103n b\u1ea3n, \u0111\u1ed1i v\u1edbi h\u00ecnh \u1ea3nh, \u0111\u00f3 s\u1ebd l\u00e0 m\u1ed9t thu\u1ed9c t\u00ednh ALT (xem <strong>Alt text<\/strong> \u1edf tr\u00ean).<br><br><strong>Authority Score (\u0110i\u1ec3m x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 th\u1ea9m quy\u1ec1n)<\/strong> &#8211; M\u1ed9t ch\u1ec9 s\u1ed1 t\u1ed5ng h\u1ee3p \u0111\u1ed9c quy\u1ec1n c\u1ee7a Semrush \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed5ng th\u1ec3 v\u00e0 \u1ea3nh h\u01b0\u1edfng c\u1ee7a m\u1ed9t mi\u1ec1n \u0111\u1ed1i v\u1edbi SEO. Vi\u1ec7c t\u00ednh to\u00e1n d\u1ef1a tr\u00ean ba kh\u00eda c\u1ea1nh ch\u00ednh:<\/p>\n\n\n\n<ul>\n<li>\u0110\u1ed9 m\u1ea1nh c\u1ee7a li\u00ean k\u1ebft: ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u1ed1 l\u01b0\u1ee3ng backlink.<\/li>\n\n\n\n<li>L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean: \u01b0\u1edbc l\u01b0\u1ee3ng trung b\u00ecnh h\u00e0ng th\u00e1ng v\u1ec1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp.<\/li>\n\n\n\n<li>Y\u1ebfu t\u1ed1 Spam (H\u1ed3 s\u01a1 t\u1ef1 nhi\u00ean): ch\u1ec9 s\u1ed1 v\u1ec1 vi\u1ec7c thao t\u00fang ho\u1eb7c spam trong h\u1ed3 s\u01a1 li\u00ean k\u1ebft.<\/li>\n<\/ul>\n\n\n\n<p><strong>Average Difficulty (\u0110\u1ed9 kh\u00f3 Trung b\u00ecnh)<\/strong> &#8211; M\u1ed9t ch\u1ec9 s\u1ed1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong Semrush, n\u1eb1m \u1edf \u0111\u1ea7u bi\u1ec3u \u0111\u1ed3 t\u1eeb kh\u00f3a, l\u00e0 \u0111\u1ed9 kh\u00f3 t\u1eeb kh\u00f3a trung b\u00ecnh k\u1ebft h\u1ee3p c\u1ee7a m\u1ed7i k\u1ebft qu\u1ea3 t\u1eeb kh\u00f3a trong danh s\u00e1ch Keyword Manager. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n hi\u1ec3u t\u1ed5ng quan v\u1ec1 m\u1ee9c \u0111\u1ed9 kh\u00f3 khi ch\u1ea1y m\u1ed9t chi\u1ebfn d\u1ecbch SEO trong th\u1ecb tr\u01b0\u1eddng c\u00e1c t\u1eeb kh\u00f3a n\u00e0y. Ph\u1ea7n tr\u0103m c\u00e0ng cao, vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao cho m\u1ed7i t\u1eeb kh\u00f3a s\u1ebd c\u00e0ng kh\u00f3 kh\u0103n.<\/p>\n\n\n\n<p><strong>Average Position (V\u1ecb tr\u00ed Trung B\u00ecnh)<\/strong> &#8211; Gi\u00e1 tr\u1ecb trung b\u00ecnh c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c x\u1ebfp h\u1ea1ng c\u1ee7a b\u1ea1n cho c\u00e1c t\u1eeb kh\u00f3a trong chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n. Trong Semrush Position Tracking, \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 t\u1eeb kh\u00f3a n\u00e0o m\u00e0 b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng, n\u00f3 s\u1ebd \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n l\u00e0 m\u1ed9t x\u1ebfp h\u1ea1ng c\u00f3 v\u1ecb tr\u00ed 100.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"B\"><\/span><strong>B<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>B2B &#8211; Business to Business (T\u1eeb doanh nghi\u1ec7p \u0111\u1ebfn doanh nghi\u1ec7p)<\/strong> &#8211; M\u1ed9t m\u00f4 h\u00ecnh kinh doanh trong \u0111\u00f3 c\u00e1c c\u00f4ng ty li\u00ean quan \u0111ang trao \u0111\u1ed5i h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5. B\u00e1n h\u00e0ng cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8220;b\u00e1n h\u00e0ng t\u1eeb doanh nghi\u1ec7p \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng&#8221; ho\u1eb7c B2C.<br><br><strong>B2C &#8211; Business to Consumer (T\u1eeb doanh nghi\u1ec7p \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng)<\/strong>. Thu\u1eadt ng\u1eef (B2C) \u00e1m ch\u1ec9 m\u1ed9t m\u00f4 h\u00ecnh kinh doanh c\u1ee7a lo\u1ea1i h\u00ecnh b\u00e1n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 tr\u1ef1c ti\u1ebfp gi\u1eefa m\u1ed9t doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng cu\u1ed1i c\u00f9ng (end\u2013users) c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. H\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 c\u00e1c c\u00f4ng ty B2C.<br><br><strong>Backlinks<\/strong> &#8211; C\u00e1c li\u00ean k\u1ebft \u0111\u1ebfn m\u1ed9t website ho\u1eb7c trang web t\u1eeb m\u1ed9t ngu\u1ed3n kh\u00e1c.<br><br><strong>Beta<\/strong> &#8211; M\u1ed9t thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng khi ph\u1ea7n m\u1ec1m \u0111ang trong giai \u0111o\u1ea1n th\u1eed nghi\u1ec7m l\u1ea7n cu\u1ed1i tr\u01b0\u1edbc khi \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh \u0111\u1ea7y \u0111\u1ee7 cho kh\u00e1ch h\u00e0ng.<br><br><strong>Black Hat SEO<\/strong> &#8211; Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt kh\u00f4ng theo chu\u1ea9n m\u1ef1c \u0111\u1ea1o \u0111\u1ee9c chung ho\u1eb7c thao t\u00fang \u0111\u1ec3 t\u0103ng x\u1ebfp h\u1ea1ng c\u1ee7a m\u1ed9t website tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<br><br><strong>Bot (robot, spider, crawler)<\/strong> &#8211; M\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh th\u1ef1c hi\u1ec7n nhi\u1ec7m v\u1ee5 n\u00e0o \u0111\u00f3 h\u1ea7u nh\u01b0 t\u1ef1 \u0111\u1ed9ng. C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm s\u1eed d\u1ee5ng bot \u0111\u1ec3 t\u00ecm v\u00e0 th\u00eam c\u00e1c trang web v\u00e0o ch\u1ec9 m\u1ee5c t\u00ecm ki\u1ebfm (search indexes) c\u1ee7a h\u1ecd. Spammers th\u01b0\u1eddng s\u1eed d\u1ee5ng bot \u0111\u1ec3 &#8220;scrape \/ c\u1ea1o&#8221; n\u1ed9i dung {{m\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p t\u1eeb ch\u1ee7 s\u1edf h\u1eefu, ho\u1eb7c kh\u00f4ng tu\u00e2n th\u1ee7 theo \u0111i\u1ec1u kho\u1ea3n th\u1ecfa thu\u1eadn}} nh\u1eb1m sao ch\u00e9p ch\u00fang, v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng sau n\u00e0y cho c\u00e1c m\u1ee5c \u0111\u00edch {{kh\u00f4ng minh b\u1ea1ch}} c\u1ee7a Spammers.<br><br><strong>Bounce Rate<\/strong> &#8211; M\u1ed9t ch\u1ec9 s\u1ed1 trong Internet Marketing cho b\u1ea1n bi\u1ebft t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn tr\u00ean m\u1ed9t trang c\u1ee7a m\u1ed9t website v\u00e0 sau \u0111\u00f3 r\u1eddi kh\u1ecfi trang web \u0111\u00f3 m\u00e0 kh\u00f4ng xem th\u00eam b\u1ea5t k\u1ef3 trang n\u00e0o kh\u00e1c.<br><br><strong>Breadcrumbs<\/strong> &#8211; Ch\u1ec9 \u0111\u1ebfn ph\u1ea7n \u0111i\u1ec1u h\u01b0\u1edbng cho website, th\u01b0\u1eddng n\u00f3 l\u00e0 m\u1ed9t d\u00f2ng ngang n\u1eb1m ngay tr\u00ean n\u1ed9i dung ch\u00ednh, gi\u00fap ng\u01b0\u1eddi d\u00f9ng hi\u1ec3u h\u1ecd \u0111ang \u1edf \u0111\u00e2u tr\u00ean website v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 quay l\u1ea1i c\u00e1c th\u01b0 m\u1ee5c, ho\u1eb7c ph\u00e2n c\u1ea5p l\u1edbn h\u01a1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"C\"><\/span><strong>C<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>L\u1eddi k\u00eau g\u1ecdi H\u00e0nh \u0111\u1ed9ng (CTA \/ Call to Action)<\/strong> &#8211; \u0110i\u1ec1u b\u1ea1n mu\u1ed1n \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh l\u00e0m sau khi nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb (marketing) c\u1ee7a b\u1ea1n. L\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) r\u00f5 r\u00e0ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn b\u01b0\u1edbc ti\u1ebfp theo. M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 {{\u0111i\u1ec3n h\u00ecnh nh\u01b0}} l\u00e0: &#8220;T\u00ecm hi\u1ec3u th\u00eam&#8221;, &#8220;Li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i&#8221;, &#8220;Mua ngay&#8221;, &#8220;Theo d\u00f5i ch\u00fang t\u00f4i&#8221; v\u00e0 &#8220;\u0110\u0103ng k\u00fd&#8221;. Th\u1eed nghi\u1ec7m A\/B {{so s\u00e1nh hi\u1ec7u qu\u1ea3 c\u1ee7a hai ph\u01b0\u01a1ng \u00e1n}} cung c\u1ea5p m\u1ed9t c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi \u0111\u1ec3 th\u1eed nghi\u1ec7m v\u1edbi c\u00e1c l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng kh\u00e1c nhau v\u00e0 t\u1ed1i \u01b0u h\u00f3a th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c CTA n\u00e0o nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i t\u1ed1t nh\u1ea5t v\u1edbi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng {{kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng \u1ee9ng}}.<br><br><strong>URL chu\u1ea9n (Canonical URL)<\/strong> &#8211; M\u1ed9t gi\u1ea3i ph\u00e1p \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn tr\u00f9ng l\u1eb7p n\u1ed9i dung. N\u1ebfu b\u1ea1n c\u00f3 hai trang web tr\u00ean website c\u1ee7a b\u1ea1n c\u00f3 n\u1ed9i dung tr\u00f9ng l\u1eb7p (v\u00ed d\u1ee5: example.com\/shoes\/red v\u00e0 example.com\/shop\/red-shoes), vi\u1ec7c ch\u1ee7 \u0111\u1ed9ng ch\u1ec9 \u0111\u1ecbnh m\u1ed9t trong s\u1ed1 \u0111\u00f3 tr\u1edf th\u00e0nh URL chu\u1ea9n s\u1ebd gi\u00fap c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm bi\u1ebft r\u1eb1ng b\u1ea1n mu\u1ed1n trang c\u1ee5 th\u1ec3 n\u00e0o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. Ph\u1ea7n t\u1eed HTML cho m\u1ee5c \u0111\u00edch tr\u00ean s\u1ebd tr\u00f4ng nh\u01b0 sau:<\/p>\n\n\n\n<p>&lt;link rel=canonical href= \u201chttps:\/\/example.com\/shoes\/red\u201d \/><br><br><strong>Carousel<\/strong> &#8211; M\u1ed9t t\u00ednh n\u0103ng SERP bao g\u1ed3m m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c h\u00ecnh \u1ea3nh c\u00f3 th\u1ec3 cu\u1ed9n {{next \u0111\u1ec3 xem ti\u1ebfp}} \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb g\u1ea7n \u0111\u1ea7u trang SERP. Image Carousel kh\u00e1c v\u1edbi k\u1ebft qu\u1ea3 h\u00ecnh \u1ea3nh ti\u00eau chu\u1ea9n \u1edf ch\u1ed7 Carousel s\u1ebd \u0111\u01b0a b\u1ea1n \u0111\u1ebfn m\u1ed9t trang SERP m\u1edbi cho h\u00ecnh \u1ea3nh m\u00e0 b\u1ea1n ch\u1ecdn.<br><br><strong>T\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (Conversion Rate)<\/strong> &#8211; Ph\u1ea7n tr\u0103m c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n sau t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t nh\u1ea5p v\u00e0o m\u1ed9t qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb ho\u1eb7c t\u00e0i s\u1ea3n k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c. Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n x\u00e1c \u0111\u1ecbnh c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee7a b\u1ea1n, th\u01b0\u1eddng bao g\u1ed3m vi\u1ec7c nh\u1ea5p v\u00e0o m\u1ed9t li\u00ean k\u1ebft th\u1ee9 hai, t\u1ea3i xu\u1ed1ng m\u1ed9t t\u00e0i li\u1ec7u, ch\u1eb3ng h\u1ea1n nh\u01b0 s\u00e1ch tr\u1eafng B2B (business-to-business), ho\u1eb7c \u0111\u0103ng k\u00fd \u0111\u1ec3 nh\u1eadn c\u00e1c \u01b0u \u0111\u00e3i b\u00e1n l\u1ebb \u0111\u1eb7c bi\u1ec7t. C\u00f4ng th\u1ee9c l\u00e0: chuy\u1ec3n \u0111\u1ed5i\/s\u1ed1 l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c = t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. T\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u00e0ng cao, chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n c\u00e0ng th\u00e0nh c\u00f4ng.<br><br><strong>Ti\u1ec1m n\u0103ng Nh\u1ea5p chu\u1ed9t (Click Potential)<\/strong> &#8211; Ch\u1ec9 s\u1ed1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng d\u1ef1 \u0111o\u00e1n c\u1ee7a vi\u1ec7c nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3t nh\u1ea5p \u0111\u1ebfn website c\u1ee7a b\u1ea1n n\u1ebfu k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a b\u1ea1n chi\u1ebfm v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u tr\u00ean SERP. Ti\u1ec1m n\u0103ng nh\u1ea5p chu\u1ed9t ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a c\u00e1c t\u00ednh n\u0103ng SERP (SERP Features), v\u00ec n\u00f3 c\u00f3 th\u1ec3 c\u1ea3n tr\u1edf ng\u01b0\u1eddi t\u00ecm ki\u1ebfm nh\u1ea5p v\u00e0o k\u1ebft qu\u1ea3 trang web t\u1ef1 nhi\u00ean.<br><br><strong>D\u1eef li\u1ec7u Clickstream (Clickstream Data)<\/strong> &#8211; D\u1eef li\u1ec7u thu th\u1eadp v\u1ec1 ng\u01b0\u1eddi d\u00f9ng trong khi h\u1ecd duy\u1ec7t qua www trong m\u1ed9t tr\u00ecnh duy\u1ec7t web. D\u1eef li\u1ec7u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 hi\u1ec3u c\u00e1ch m\u1ecdi ng\u01b0\u1eddi \u0111i\u1ec1u h\u01b0\u1edbng c\u00e1c website v\u00e0 c\u00e1c trang tr\u00ean Internet.<br><br><strong>Com.<\/strong> \u2013 Trong Semrush, \u201cCom.\u201d l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Competitive Density ho\u1eb7c m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh trong Google Ads. Ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c \u0111o t\u1eeb 0 \u0111\u1ebfn 1. S\u1ed1 c\u00e0ng cao ngh\u0129a l\u00e0 c\u1ea1nh tranh c\u00e0ng l\u1edbn.<br><br><strong>T\u1eeb kh\u00f3a chung (Common Keywords)<\/strong> &#8211; T\u1eeb kh\u00f3a m\u00e0 nhi\u1ec1u domain c\u1ea1nh tranh x\u1ebfp h\u1ea1ng trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm h\u00e0ng \u0111\u1ea7u tr\u00ean Google.<br><br><strong>C\u00e1c \u0110\u1ed1i th\u1ee7 trong Google Ads (Competitors in Google Ads) <\/strong>&#8211; C\u00e1c website x\u1ebfp h\u1ea1ng cho c\u00f9ng c\u00e1c truy v\u1ea5n, c\u1ee5 th\u1ec3 l\u00e0 c\u00e1c domain \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch trong k\u1ebft qu\u1ea3 tr\u1ea3 ph\u00ed c\u1ee7a Google.<br><br><strong>C\u00e1c \u0111\u1ed1i th\u1ee7 trong T\u00ecm ki\u1ebfm T\u1ef1 nhi\u00ean (Competitors in Organic Search)<\/strong> &#8211; C\u00e1c site c\u1ea1nh tranh v\u1edbi website \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean.<br><br><strong>N\u1ed9i dung (Content)<\/strong> &#8211; Th\u00e0nh ph\u1ea7n c\u1ee7a m\u1ed9t trang web d\u1ef1 \u0111\u1ecbnh mang l\u1ea1i gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi d\u00f9ng v\u00e0 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a h\u1ecd. Qu\u1ea3ng c\u00e1o, \u0111i\u1ec1u h\u01b0\u1edbng, th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 HTML chu\u1ea9n th\u01b0\u1eddng kh\u00f4ng \u0111\u01b0\u1ee3c coi l\u00e0 n\u1ed9i dung. N\u1ed9i dung trang \u0111\u1ec1 c\u1eadp \u0111\u1ebfn t\u1ea5t c\u1ea3 th\u00f4ng tin ch\u1ee9a trong m\u1ed9t website. N\u1ed9i dung trang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb d\u01b0\u1edbi d\u1ea1ng v\u0103n b\u1ea3n, li\u00ean k\u1ebft, h\u00ecnh \u1ea3nh, \u00e2m thanh, h\u00ecnh \u0111\u1ed9ng, ho\u1eb7c video. C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00f3 kh\u1ea3 n\u0103ng nh\u1eadn bi\u1ebft h\u00ecnh \u1ea3nh, h\u00ecnh \u0111\u1ed9ng, video, v\u00e0 \u00e2m thanh h\u1ea1n ch\u1ebf h\u01a1n {{so v\u1edbi v\u0103n b\u1ea3n v\u00e0 li\u00ean k\u1ebft}}. Trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p n\u00e0y, c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm s\u1eed d\u1ee5ng t\u00ean t\u1ec7p ho\u1eb7c thu\u1ed9c t\u00ednh alt \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh n\u1ed9i dung c\u1ee7a m\u1ed9t trang. Do \u0111\u00f3, c\u00e1c th\u00f4ng tin quan tr\u1ecdng c\u1ea7n \u0111\u01b0\u1ee3c cung c\u1ea5p d\u01b0\u1edbi d\u1ea1ng v\u0103n b\u1ea3n \u0111\u1ec3 tr\u1edf n\u00ean d\u1ec5 ti\u1ebfp c\u1eadn v\u1edbi c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm h\u01a1n.<\/p>\n\n\n\n<p><strong>H\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd n\u1ed9i dung (CMS) \/ Content Management System <\/strong>&#8211; V\u00ed d\u1ee5 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh nh\u01b0 WordPress, gi\u00fap t\u00e1ch bi\u1ec7t ph\u1ea7n l\u1edbn c\u00e1c c\u00f4ng vi\u1ec7c t\u1ebb nh\u1ea1t c\u1ee7a qu\u1ea3n tr\u1ecb vi\u00ean web kh\u1ecfi vi\u1ec7c t\u1ea1o n\u1ed9i dung \u0111\u1ec3 m\u1ed9t nh\u00e0 xu\u1ea5t b\u1ea3n c\u00f3 th\u1ec3 t\u1ea1o n\u1ed9i dung hi\u1ec7u qu\u1ea3 m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i h\u1ecdc ho\u1eb7c hi\u1ec3u v\u1ec1 c\u00e1c k\u1ef9 n\u0103ng l\u1eadp tr\u00ecnh ph\u1ee9c t\u1ea1p n\u1ebfu h\u1ecd mu\u1ed1n.<br><br><strong>Content Marketing (Ti\u1ebfp th\u1ecb N\u1ed9i dung)<\/strong> &#8211; \u0110\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p marketing c\u00f3 chi\u1ebfn l\u01b0\u1ee3c, n\u00f3 \u0111\u00f2i h\u1ecfi b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o v\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung (b\u00e0i \u0111\u0103ng blog, s\u00e1ch \u0111i\u1ec7n t\u1eed, video, h\u00ecnh \u1ea3nh minh h\u1ecda, v.v.) c\u00f3 gi\u00e1 tr\u1ecb cho nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 (audience). N\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb thu h\u00fat s\u1ef1 ch\u00fa \u00fd \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, x\u00e2y d\u1ef1ng \u0111\u1ed1i t\u01b0\u1ee3ng ph\u00f9 h\u1ee3p v\u00e0 cu\u1ed1i c\u00f9ng gi\u00fap t\u0103ng doanh thu.<br><br><strong>Conversion (Goal) \/ Chuy\u1ec3n \u0111\u1ed5i (M\u1ee5c ti\u00eau)<\/strong> &#8211; \u0110\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 \u0111\u1ecbnh l\u01b0\u1ee3ng tr\u00ean m\u1ed9t website c\u1ee5 th\u1ec3 n\u00e0o \u0111\u00f3. Ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o, \u0111\u0103ng k\u00fd form v\u00e0 b\u00e1n h\u00e0ng l\u00e0 c\u00e1c v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u1ec1 chuy\u1ec3n \u0111\u1ed5i.<br><br><strong>Core Web Vitals<\/strong> &#8211; M\u1ed9t s\u00e1ng ki\u1ebfn c\u1ee7a Google \u0111\u1ec3 n\u00eau b\u1eadt v\u00e0 m\u00f4 t\u1ea3 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 c\u1ee5 th\u1ec3 cho th\u1ea5y hi\u1ec7u su\u1ea5t URL \u0111\u01b0\u1ee3c nh\u00f3m theo tr\u1ea1ng th\u00e1i (K\u00e9m \/ Poor, C\u1ea7n c\u1ea3i thi\u1ec7n \/ Needs Improvement, T\u1ed1t \/ Good), c\u00e1c ch\u1ec9 s\u1ed1 ch\u00ednh bao g\u1ed3m CLS, FID, LCP, v\u00e0 nh\u00f3m URL (nh\u00f3m c\u00e1c trang web t\u01b0\u01a1ng t\u1ef1). B\u00e1o c\u00e1o d\u1ef1a tr\u00ean ba ch\u1ec9 s\u1ed1 \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng th\u1ef1c t\u1ebf: LCP, FID v\u00e0 CLS.<br><br><strong>Core Web Vitals (trong Semrush)<\/strong> &#8211; M\u1ed9t t\u1eadp h\u1ee3p c\u00e1c ch\u1ec9 s\u1ed1 trong Site Audit \u0111o hi\u1ec7u su\u1ea5t t\u1ea3i, t\u01b0\u01a1ng t\u00e1c v\u00e0 \u1ed5n \u0111\u1ecbnh h\u00ecnh \u1ea3nh c\u1ee7a m\u1ed9t website. C\u1ee5 th\u1ec3, n\u00f3 \u0111o Largest Contentful Paint (LCP), ph\u00e1n \u0111o\u00e1n t\u1ed1c \u0111\u1ed9 t\u1ea3i trang \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c (perceived load speed of the page), v\u00e0 Cumulative Layout Shift (CLS), c\u00e1i \u0111\u1ecbnh l\u01b0\u1ee3ng m\u1ee9c \u0111\u1ed9 thay \u0111\u1ed5i b\u1ed1 c\u1ee5c kh\u00f4ng mong \u0111\u1ee3i trong qu\u00e1 tr\u00ecnh n\u1ed9i dung trang hi\u1ec3n th\u1ecb. Vital th\u1ee9 ba \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 First Input Delay (FID), \u0111\u1ecbnh l\u01b0\u1ee3ng tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng khi ng\u01b0\u1eddi d\u00f9ng l\u1ea7n \u0111\u1ea7u ti\u00ean t\u01b0\u01a1ng t\u00e1c v\u1edbi trang. Tuy nhi\u00ean, \u0111\u00e2y l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 t\u1eadp trung v\u00e0o ng\u01b0\u1eddi d\u00f9ng (user-centric metric) m\u00e0 kh\u00f4ng th\u1ec3 t\u00e1i t\u1ea1o trong m\u00f4i tr\u01b0\u1eddng ph\u00f2ng th\u00ed nghi\u1ec7m (lab environment), v\u00ec v\u1eady, thay v\u00e0o \u0111\u00f3, Site Audit s\u1eed d\u1ee5ng Total Blocking Time (TBT), theo Google, \u0111\u00e2y l\u00e0 m\u1ed9t \u0111\u1ea1i di\u1ec7n t\u1ed1t cho FID trong m\u00f4i tr\u01b0\u1eddng gi\u1ea3 l\u1eadp ph\u00f2ng th\u00ed nghi\u1ec7m (lab-based proxy).<br><br><strong>Cost %<\/strong> &#8211; M\u1ed9t ch\u1ec9 s\u1ed1 c\u1ee7a Semrush (\u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb c\u1ea3 trong b\u00e1o c\u00e1o V\u1ecb tr\u00ed T\u1ef1 nhi\u00ean &amp; V\u1ecb tr\u00ed Qu\u1ea3ng c\u00e1o) d\u1ef1a tr\u00ean t\u1ed5ng Traffic Cost (Chi ph\u00ed L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp) \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb \u1edf g\u00f3c tr\u00ean b\u00ean tr\u00e1i b\u00e1o c\u00e1o c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y \u0111\u1ea1i di\u1ec7n cho ph\u1ea7n n\u00e0o c\u1ee7a t\u1ed5ng chi ph\u00ed \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb \u0111\u1ebfn t\u1eeb m\u1ed9t t\u1eeb kh\u00f3a nh\u1ea5t \u0111\u1ecbnh. B\u1ea1n s\u1ebd th\u1ea5y <strong>Cost %<\/strong> cho m\u1ed7i t\u1eeb kh\u00f3a m\u00e0 t\u00ean mi\u1ec1n \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng.\u00a0<\/p>\n\n\n\n<p><strong>CPC (Chi ph\u00ed tr\u00ean m\u1ed7i l\u1ea7n nh\u1ea5p) \/ Cost Per Click<\/strong> &#8211; Ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u1ea1i di\u1ec7n cho m\u1ee9c gi\u00e1 trung b\u00ecnh c\u1ee7a l\u01b0\u1ee3t \u0111\u1eb7t qu\u1ea3ng c\u00e1o v\u00e0o t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3 tr\u00ean c\u00e1c c\u01a1 s\u1edf d\u1eef li\u1ec7u trong Semrush. M\u1ed7i c\u01a1 s\u1edf d\u1eef li\u1ec7u ch\u1ee9a t\u1eeb kh\u00f3a n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb c\u00f9ng v\u1edbi CPC t\u01b0\u01a1ng \u1ee9ng \u1edf khu v\u1ef1c \u0111\u00f3.<br><br><strong>CPM (Chi ph\u00ed tr\u00ean m\u1ed7i ngh\u00ecn l\u1ea7n hi\u1ec3n th\u1ecb) \/ Cost Per Thousand impressions<\/strong> &#8211; M\u1ed9t ch\u1ec9 s\u1ed1 th\u1ed1ng k\u00ea \u0111\u1ecbnh l\u01b0\u1ee3ng gi\u00e1 tr\u1ecb\/chi ph\u00ed trung b\u00ecnh c\u1ee7a qu\u1ea3ng c\u00e1o Pay Per Click. M &#8211; c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb s\u1ed1 La M\u00e3, mang \u00fd ngh\u0129a \u0111\u1ea1i di\u1ec7n cho m\u1ed9t ngh\u00ecn.<br><br><strong>Ng\u00e2n s\u00e1ch Crawl (Crawl budget)<\/strong> &#8211; Google \u0111\u1ecbnh ngh\u0129a ng\u00e2n s\u00e1ch crawl l\u00e0 &#8220;s\u1ed1 URL m\u00e0 GoogleBot c\u00f3 th\u1ec3 v\u00e0 mu\u1ed1n crawl&#8221; tr\u00ean m\u1ed9t website. N\u00f3 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi t\u1ed1c \u0111\u1ed9 crawl c\u1ee7a GoogleBot v\u00e0 c\u1ea3 m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c trang c\u1ee7a b\u1ea1n. \u0110\u1ecdc th\u00eam t\u1eeb Google <a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/large-site-managing-crawl-budget?hl=vi\">t\u1ea1i link n\u00e0y<\/a>.<br><br><strong>Crawler (bot, robot, spider)<\/strong> &#8211; M\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh th\u1ef1c hi\u1ec7n m\u1ed9t nhi\u1ec7m v\u1ee5 h\u1ea7u nh\u01b0 t\u1ef1 \u0111\u1ed9ng. C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm s\u1eed d\u1ee5ng bot \u0111\u1ec3 t\u00ecm v\u00e0 th\u00eam c\u00e1c trang web v\u00e0o ch\u1ec9 m\u1ee5c t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd. Spammer th\u01b0\u1eddng s\u1eed d\u1ee5ng bot \u0111\u1ec3 &#8220;scrape&#8221; n\u1ed9i dung \u0111\u1ec3 sao ch\u00e9p n\u00f3 cho m\u1ee5c \u0111\u00edch l\u1ee3i d\u1ee5ng c\u1ee7a Spammer.<br><br><strong>CRM<\/strong> &#8211; L\u00e0 vi\u1ebft t\u1eaft c\u1ee7a c\u1ee5m t\u1eeb ti\u1ebfng Anh Customer Relationship Management \/ Qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM). M\u1ee5c ti\u00eau c\u1ee7a CRM l\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, t\u0103ng chi ti\u00eau c\u1ee7a h\u1ecd v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng m\u1edbi. C\u00f4ng ngh\u1ec7 CRM \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3n l\u00fd th\u00f4ng tin nh\u01b0 t\u00f3m t\u1eaft m\u1ed7i l\u1ea7n t\u01b0\u01a1ng t\u00e1c, c\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 \u00fd \u0111\u1ecbnh mua v\u00e0 l\u1ecbch s\u1eed mua h\u00e0ng. Ph\u00e2n t\u00edch c\u0169ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 c\u01a1 h\u1ed9i b\u00e1n ch\u00e9o (cross-sell) v\u00e0 upsell (n\u00e2ng c\u1ea5p s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5) \u1edf c\u1ea5p \u0111\u1ed9 kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n.<br><br><strong>Cross Group Negatives \/ Ph\u1ee7 \u0111\u1ecbnh nh\u00f3m t\u1eeb kh\u00f3a ch\u00e9o<\/strong> &#8211; M\u1ed9t ph\u01b0\u01a1ng ph\u00e1p t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch trong Google Ads th\u00f4ng qua vi\u1ec7c l\u1ea5y c\u00e1c t\u1eeb kh\u00f3a c\u1ee7a m\u1ed9t nh\u00f3m qu\u1ea3ng c\u00e1o n\u00e0y r\u1ed3i d\u00f9ng n\u00f3 l\u00e0m c\u00e1c t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh c\u1ee7a nh\u00f3m qu\u1ea3ng c\u00e1o kh\u00e1c. \u0110i\u1ec1u n\u00e0y gi\u00fap ng\u0103n c\u00e1c qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n trong c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o ri\u00eang bi\u1ec7t c\u1ea1nh tranh v\u1edbi nhau v\u00e0 ng\u0103n g\u00e2y \u1ea3nh h\u01b0\u1edfng x\u1ea5u cho CTR c\u0169ng nh\u01b0 \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o \/ quality score.<br><br><strong>CSS<\/strong> &#8211; L\u00e0 vi\u1ebft t\u1eaft c\u1ee7a c\u1ee5m t\u1eeb ti\u1ebfng Anh Cascading Style Sheets, n\u00f3 l\u00e0 m\u1ed9t ng\u00f4n ng\u1eef stylesheet m\u00f4 t\u1ea3 c\u00e1ch c\u00e1c ph\u1ea7n t\u1eed HTML (v\u00ed d\u1ee5: m\u00e0u s\u1eafc, ph\u00f4ng ch\u1eef) n\u00ean xu\u1ea5t hi\u1ec7n nh\u01b0 th\u1ebf n\u00e0o tr\u00ean c\u00e1c trang web v\u00e0 th\u00edch \u1ee9ng (adapt) ra sao khi \u0111\u01b0\u1ee3c duy\u1ec7t tr\u00ean c\u00e1c thi\u1ebft b\u1ecb kh\u00e1c nhau. {{Ng\u00e0y x\u01b0a c\u00e1c website kh\u00f4ng th\u00edch \u1ee9ng \/ \u0111\u00e1p \u1ee9ng, v\u00e0 ch\u1ee7 y\u1ebfu thi\u1ebft k\u1ebf d\u00e0nh cho m\u00e1y b\u00e0n. \u0110i\u1ec1u \u0111\u00f3 d\u1eabn \u0111\u1ebfn hi\u1ec7n t\u01b0\u1ee3ng tr\u00ean di \u0111\u1ed9ng ng\u01b0\u1eddi d\u00f9ng \u0111\u1ecdc r\u1ea5t v\u1ea5t v\u1ea3 v\u00ec li\u00ean t\u1ee5c ph\u1ea3i k\u00e9o thanh ngang \u0111\u1ec3 \u0111\u1ecdc n\u1ed9i dung b\u1ecb che khu\u1ea5t do m\u00e0n h\u00ecnh nh\u1ecf. CSS li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n c\u0169ng nh\u01b0 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u00e1c tr\u00ecnh duy\u1ec7t hi\u1ec7n \u0111\u1ea1i, nh\u1edd v\u1eady ng\u00e0y nay vi\u1ec7c website c\u00f3 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb t\u1ed1t tr\u00ean nhi\u1ec1u lo\u1ea1i m\u00e0n h\u00ecnh \u0111\u00e3 l\u00e0 m\u1ed9t chu\u1ea9n c\u1ea7n ph\u1ea3i c\u00f3.}}<br><br><strong>CTR (Click\u2013through rate \/ T\u1ef7 l\u1ec7 nh\u1ea5p)<\/strong> &#8211; M\u1ed9t ch\u1ec9 s\u1ed1 \u0111\u1ea1i di\u1ec7n cho t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m nh\u1ea5p so v\u1edbi s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb c\u1ee7a m\u1ed9t li\u00ean k\u1ebft si\u00eau v\u0103n b\u1ea3n ho\u1eb7c qu\u1ea3ng c\u00e1o PPC, \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a li\u00ean k\u1ebft ho\u1eb7c qu\u1ea3ng c\u00e1o trong vi\u1ec7c thu h\u00fat l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp (attracting traffic).<br><br><strong>Cumulative Layout Shift (CLS)<\/strong> &#8211; M\u1ed9t ph\u00e9p \u0111o v\u1ec1 m\u1ee9c \u0111\u1ed9 m\u00e0 m\u1ed9t trang web thay \u0111\u1ed5i kh\u00f4ng mong \u0111\u1ee3i trong su\u1ed1t th\u1eddi gian t\u1ea3i v\u1ec1 v\u00e0 hi\u1ec3n th\u1ecb n\u1ed9i dung. V\u00ed d\u1ee5, n\u1ebfu m\u1ed9t ng\u01b0\u1eddi truy c\u1eadp website t\u1ea3i m\u1ed9t trang v\u00e0 trong khi h\u1ecd \u0111ang \u0111\u1ecdc n\u00f3, c\u00e1c banner t\u1ea3i v\u1ec1 v\u00e0 trang nh\u1ea3y xu\u1ed1ng, \u0111i\u1ec1u \u0111\u00f3 s\u1ebd t\u1ea1o ra m\u1ed9t \u0111i\u1ec3m s\u1ed1 CLS l\u1edbn. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 ch\u00ednh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong Core Web Vitals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"D\"><\/span><strong>D<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>T\u1eeb kh\u00f3a gi\u1ea3m th\u1ee9 h\u1ea1ng (Declined Keywords)<\/strong> &#8211; Tr\u00ean Semrush, \u0111\u00e2y l\u00e0 nh\u1eefng t\u1eeb kh\u00f3a m\u00e0 m\u1ed9t t\u00ean mi\u1ec1n \u0111\u00e3 th\u1ea5y s\u1ef1 gi\u1ea3m x\u1ebfp h\u1ea1ng nh\u01b0ng v\u1eabn c\u00f2n trong top 100 v\u1ecb tr\u00ed x\u1ebfp h\u1ea1ng h\u00e0ng \u0111\u1ea7u.<br><br><strong>Trang web \u0111\u00edch (Destination Site)<\/strong> &#8211; Website m\u00e0 ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp tr\u1ef1c ti\u1ebfp sau khi r\u1eddi kh\u1ecfi m\u1ed9t t\u00ean mi\u1ec1n.<br><br><strong>L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u1ef1c ti\u1ebfp (Direct Traffic)<\/strong> &#8211; L\u01b0u l\u01b0\u1ee3ng t\u1eeb ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn website c\u1ee7a b\u1ea1n th\u00f4ng qua thanh \u0111\u1ecba ch\u1ec9 c\u1ee7a tr\u00ecnh duy\u1ec7t m\u00e0 kh\u00f4ng c\u1ea7n th\u00f4ng qua b\u00ean th\u1ee9 ba (third party).<br><br><strong>Disavow (T\u1eeb ch\u1ed1i )<\/strong> &#8211; N\u1ebfu h\u1ed3 s\u01a1 backlink c\u1ee7a b\u1ea1n bao g\u1ed3m m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn li\u00ean k\u1ebft \u0111\u1ebfn spam, nh\u00e2n t\u1ea1o ho\u1eb7c ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p, ch\u00fang c\u00f3 th\u1ec3 g\u00e2y h\u1ea1i cho x\u1ebfp h\u1ea1ng (ranking) c\u1ee7a b\u1ea1n &#8211; v\u00e0 b\u1ea1n kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng lo\u1ea1i b\u1ecf ch\u00fang v\u00ec m\u1ed9t l\u00fd do h\u1ee3p l\u1ec7 (v\u00ed d\u1ee5, li\u00ean k\u1ebft t\u1ed3n t\u1ea1i tr\u00ean m\u1ed9t site m\u00e0 b\u1ea1n kh\u00f4ng ki\u1ec3m so\u00e1t) &#8211; b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Disavow c\u1ee7a Google \u0111\u1ec3 b\u00e1o cho Google b\u1ecf qua nh\u1eefng li\u00ean k\u1ebft \u0111\u00f3.<br><br><strong>Disavow File (T\u1ec7p t\u1eeb ch\u1ed1i)<\/strong> &#8211; Danh s\u00e1ch c\u00e1c backlink c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn Google \u0111\u1ec3 h\u1ecd kh\u00f4ng xem x\u00e9t ch\u00fang khi \u0111\u00e1nh gi\u00e1 site c\u1ee7a b\u1ea1n cho m\u1ed9t h\u00ecnh ph\u1ea1t Google ti\u1ec1m n\u0103ng. N\u1ebfu b\u1ea1n c\u00f3 c\u00e1c backlink c\u00f3 th\u1ec3 t\u1ea1o ra r\u1ee7i ro nh\u1eadn h\u00ecnh ph\u1ea1t Google, b\u1ea1n c\u00f3 th\u1ec3 th\u00eam ch\u00fang v\u00e0o danh s\u00e1ch Disavow v\u00e0 g\u1eedi th\u00f4ng tin n\u00e0y \u0111\u1ebfn Google. Trong Semrush, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t t\u1ec7p txt t\u1eeb ch\u1ed1i trong chi\u1ebfn d\u1ecbch Backlink Audit.<br><br><strong>Qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb (Display Ads)<\/strong> &#8211; M\u1ed9t lo\u1ea1i qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn k\u1ebft h\u1ee3p v\u0103n b\u1ea3n, h\u00ecnh \u1ea3nh v\u00e0 URL li\u00ean k\u1ebft \u0111\u1ebfn m\u1ed9t website, n\u01a1i kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam ho\u1eb7c mua s\u1ea3n ph\u1ea9m. Qu\u1ea3ng c\u00e1o n\u00e0y c\u00f3 th\u1ec3 l\u00e0 d\u1ea1ng t\u0129nh v\u1edbi m\u1ed9t h\u00ecnh \u1ea3nh ho\u1eb7c d\u1ea1ng \u0111\u1ed9ng v\u1edbi nhi\u1ec1u h\u00ecnh \u1ea3nh, video ho\u1eb7c v\u0103n b\u1ea3n thay \u0111\u1ed5i. M\u1ed9t s\u1ed1 qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb th\u00f4ng tin th\u00eam v\u1ec1 s\u1ea3n ph\u1ea9m, trong khi nh\u1eefng qu\u1ea3ng c\u00e1o kh\u00e1c \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u1ea3i tr\u00ed v\u00e0 tham gia th\u00f4ng qua tr\u00f2 ch\u01a1i ho\u1eb7c c\u00e2u \u0111\u1ed1 \u0111\u01a1n gi\u1ea3n. Qu\u1ea3ng c\u00e1o banner l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ph\u1ed5 bi\u1ebfn c\u1ee7a qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb.<br><br><strong>N\u1ed9i dung tr\u00f9ng l\u1eb7p (Duplicate Content)<\/strong> &#8211; N\u1ed9i dung xu\u1ea5t hi\u1ec7n \u1edf nhi\u1ec1u h\u01a1n m\u1ed9t v\u1ecb tr\u00ed tr\u00ean Internet. N\u1ed9i dung tr\u00f9ng l\u1eb7p c\u00f3 th\u1ec3 g\u00e2y r\u1ed1i cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm khi n\u00f3 ph\u1ea3i quy\u1ebft \u0111\u1ecbnh trang n\u00e0o c\u1ea7n l\u1eadp ch\u1ec9 m\u1ee5c {{v\u00e0 x\u1ebfp h\u1ea1ng ra sao}} trong m\u1ed9t t\u00ecm ki\u1ebfm, v\u00e0 do \u0111\u00f3, \u0111i\u1ec1u n\u00e0y l\u00e0m h\u1ea1i SEO c\u1ee7a website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"E\"><\/span><strong>E<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (electronic commerce)<\/strong> &#8211; Li\u00ean quan \u0111\u1ebfn vi\u1ec7c mua b\u00e1n h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 qua Internet. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i th\u00e0nh d\u1ea1ng t\u1eeb doanh-nghi\u1ec7p-t\u1edbi-doanh-nghi\u1ec7p (B2B), t\u1eeb doanh-nghi\u1ec7p-t\u1edbi-ng\u01b0\u1eddi-ti\u00eau-d\u00f9ng (B2C) ho\u1eb7c t\u1eeb ng\u01b0\u1eddi-ti\u00eau-d\u00f9ng-t\u1edbi-ng\u01b0\u1eddi-ti\u00eau-d\u00f9ng (C2C).<br><br><strong>T\u1ec9 l\u1ec7 t\u01b0\u01a1ng t\u00e1c \/&nbsp; Engagement rate (Social Analytics \/ Ph\u00e2n t\u00edch tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i)<\/strong> &#8211; T\u1ed5ng s\u1ed1 l\u01b0\u1ee3t th\u00edch v\u00e0 b\u00ecnh lu\u1eadn tr\u00ean m\u1ed9t b\u00e0i \u0111\u0103ng Instagram ho\u1eb7c Facebook, chia cho s\u1ed1 ng\u01b0\u1eddi \u0111\u00e3 xem b\u00e0i \u0111\u0103ng, nh\u00e2n v\u1edbi 100.<br><br><strong>T\u1ec9 l\u1ec7 t\u01b0\u01a1ng t\u00e1c \/ Engagement rate (Social Tracker \/ Tracker tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i)<\/strong> &#8211; M\u1ed9t s\u1ed1 li\u1ec7u cho th\u1ea5y m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c m\u00e0 h\u1ed3 s\u01a1 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c so v\u1edbi k\u00edch th\u01b0\u1edbc c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 s\u1ed1 l\u01b0\u1ee3ng b\u00e0i \u0111\u0103ng. C\u00f4ng th\u1ee9c ch\u00fang t\u00f4i s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ednh ch\u1ec9 s\u1ed1 t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c l\u00e0:<br>&lt;t\u1ed5ng t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c&gt; = &lt;t\u1ed5ng t\u01b0\u01a1ng t\u00e1c&gt; \/ &lt;s\u1ed1 b\u00e0i \u0111\u0103ng&gt; \/ &lt;\u0111\u1ed1i t\u01b0\u1ee3ng&gt; * 10000<br><br><strong>\u0110\u1ed9 ch\u00ednh x\u00e1c \u01b0\u1edbc l\u01b0\u1ee3ng (Estimated Accuracy)<\/strong> &#8211; M\u1ed9t s\u1ed1 li\u1ec7u trong b\u00e1o c\u00e1o Traffic Analytics (Ph\u00e2n t\u00edch l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp) \u0111o \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y. V\u00ec \u0111\u1ed9 ch\u00ednh x\u00e1c ph\u1ee5 thu\u1ed9c v\u00e0o k\u00edch th\u01b0\u1edbc c\u1ee7a m\u1eabu d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u01b0\u1edbc l\u01b0\u1ee3ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a t\u00ean mi\u1ec1n, c\u00e1c website l\u1edbn h\u01a1n n\u00f3i chung s\u1ebd c\u00f3 \u0111\u1ed9 ch\u00ednh x\u00e1c cao h\u01a1n so v\u1edbi c\u00e1c website \u00edt ph\u1ed5 bi\u1ebfn h\u01a1n.<br><br><strong>L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u01b0\u1edbc l\u01b0\u1ee3ng (Estimated Traffic)<\/strong> &#8211; M\u1ed9t s\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c Semrush t\u00ednh to\u00e1n cho th\u1ea5y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u01b0\u1edbc l\u01b0\u1ee3ng cho m\u1ed9t website nh\u1ea5t \u0111\u1ecbnh. C\u00f3 ba c\u00f4ng c\u1ee5 trong Semrush c\u00f3 th\u1ec3 \u01b0\u1edbc l\u01b0\u1ee3ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web: Ph\u00e2n t\u00edch t\u00ean mi\u1ec1n (Domain Analytics), Ph\u00e2n t\u00edch l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp (Traffic Analytics) v\u00e0 Theo d\u00f5i v\u1ecb tr\u00ed (Position Tracking).<br><br>Trong Domain Analytics, ch\u00fang t\u00f4i tr\u00ecnh b\u00e0y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean v\u00e0 tr\u1ea3 ph\u00ed \u01b0\u1edbc l\u01b0\u1ee3ng d\u1ef1a tr\u00ean v\u1ecb tr\u00ed t\u1eeb kh\u00f3a m\u00e0 ch\u00fang t\u00f4i th\u1ea5y website \u0111\u00f3 c\u00f3 x\u1ebfp h\u1ea1ng, kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm h\u00e0ng th\u00e1ng c\u1ee7a nh\u1eefng t\u00ecm ki\u1ebfm \u0111\u00f3 v\u00e0 CTR trung b\u00ecnh cho m\u1ed7i v\u1ecb tr\u00ed. \u01af\u1edbc l\u01b0\u1ee3ng n\u00e0y ho\u00e0n to\u00e0n d\u1ef1a tr\u00ean l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb t\u00ecm ki\u1ebfm Google (t\u1ef1 nhi\u00ean ho\u1eb7c tr\u1ea3 ph\u00ed).<br><br>N\u01a1i th\u1ee9 hai l\u00e0 Traffic Analytics v\u00e0 Market Explorer (Kh\u00e1m ph\u00e1 th\u1ecb tr\u01b0\u1eddng). C\u00f4ng c\u1ee5 n\u00e0y \u01b0\u1edbc l\u01b0\u1ee3ng t\u1ed5ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a website d\u1ef1a tr\u00ean d\u1eef li\u1ec7u clickstream v\u00e0 \u01b0\u1edbc l\u01b0\u1ee3ng n\u00e0y xem x\u00e9t l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb nhi\u1ec1u ngu\u1ed3n &#8211; bao g\u1ed3m l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb t\u00ecm ki\u1ebfm, tr\u1ef1c ti\u1ebfp, gi\u1edbi thi\u1ec7u (referral), m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 qu\u1ea3ng c\u00e1o (advertising).<br><br>Theo d\u00f5i v\u1ecb tr\u00ed (Position Tracking) c\u00f3 m\u1ed9t s\u1ed1 li\u1ec7u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean ho\u1eb7c tr\u1ea3 ph\u00ed \u01b0\u1edbc l\u01b0\u1ee3ng d\u1ef1a tr\u00ean kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 c\u00e1c x\u1ebfp h\u1ea1ng m\u00e0 t\u00ean mi\u1ec1n chi\u1ebfm cho c\u00e1c t\u1eeb kh\u00f3a \u0111ang \u0111\u01b0\u1ee3c theo d\u00f5i trong chi\u1ebfn d\u1ecbch. Trong c\u00f4ng c\u1ee5 n\u00e0y, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u01b0\u1edbc l\u01b0\u1ee3ng \u0111\u1ea1i di\u1ec7n cho s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp \u01b0\u1edbc l\u01b0\u1ee3ng h\u00e0ng ng\u00e0y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"F\"><\/span><strong>F<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>T\u01b0\u01a1ng t\u00e1c Facebook (Facebook Engagement)<\/strong> &#8211; T\u1ed5ng s\u1ed1 chia s\u1ebb, l\u01b0\u1ee3t th\u00edch, ph\u1ea3n \u1ee9ng (wow, bu\u1ed3n, gi\u1eadn d\u1eef, v.v.) v\u00e0 b\u00ecnh lu\u1eadn \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c b\u00e0i \u0111\u0103ng trong kho\u1ea3ng th\u1eddi gian \u0111\u00e3 ch\u1ecdn.<br><br><strong>\u0110o\u1ea1n tr\u00edch n\u1ed5i b\u1eadt (Featured Snippet)<\/strong> &#8211; SERP Feature xu\u1ea5t hi\u1ec7n \u1edf \u0111\u1ea7u m\u1ed9t s\u1ed1 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm Google v\u00e0 cung c\u1ea5p c\u00e2u tr\u1ea3 l\u1eddi t\u00f3m t\u1eaft cho c\u00e1c c\u00e2u h\u1ecfi c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c h\u1ecfi trong Google.<br><br><strong>Li\u00ean k\u1ebft d\u1ea1ng Follow <\/strong>&#8211; Li\u00ean k\u1ebft c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn x\u1ebfp h\u1ea1ng c\u1ee7a website \u0111\u01b0\u1ee3c li\u00ean k\u1ebft. Nh\u1eefng li\u00ean k\u1ebft n\u00e0y gi\u00fap truy\u1ec1n t\u00edn hi\u1ec7u tin c\u1eady v\u00e0o m\u1ed9t trang web cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"G\"><\/span><strong>G<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>GDPR<\/strong> \u2013 Vi\u1ebft t\u1eaft c\u1ee7a c\u1ee5m t\u1eeb General Data Protection Regulation \/ Quy \u0111\u1ecbnh B\u1ea3o v\u1ec7 D\u1eef li\u1ec7u Chung 2016\/679 l\u00e0 m\u1ed9t quy \u0111\u1ecbnh trong lu\u1eadt EU v\u1ec1 b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u v\u00e0 quy\u1ec1n ri\u00eang t\u01b0 t\u1ea1i Li\u00ean minh ch\u00e2u \u00c2u (European Union) v\u00e0 Khu v\u1ef1c Kinh t\u1ebf ch\u00e2u \u00c2u (European Economic Area). N\u00f3 c\u0169ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c chuy\u1ec3n giao d\u1eef li\u1ec7u c\u00e1 nh\u00e2n ra kh\u1ecfi EU v\u00e0 khu v\u1ef1c EEA.<br><br><strong>Google Search Text Ads (tr\u01b0\u1edbc \u0111\u00e2y c\u00f3 t\u00ean l\u00e0 Google AdWords)<\/strong> \u2013 M\u1ea1ng \u0111\u1ea5u gi\u00e1 li\u00ean k\u1ebft c\u1ee7a Google, c\u0169ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho qu\u1ea3ng c\u00e1o, n\u01a1i m\u00e0 h\u1ea7u h\u1ebft c\u00e1c t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c b\u00e1n tr\u00ean c\u01a1 s\u1edf chi ph\u00ed m\u1ed7i l\u1ea7n nh\u1ea5p (cost-per-click).<br><br><strong>Google Search Text Ads Keywords<\/strong> \u2013 T\u1eeb kh\u00f3a m\u00e0 m\u1ed9t t\u00ean mi\u1ec1n \u0111\u00e3 nh\u1eafm m\u1ee5c ti\u00eau v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd.<br><br><strong>Google Search Text Ads Top<\/strong> \u2013 Kh\u1ed1i qu\u1ea3ng c\u00e1o c\u1ee7a Google Ads xu\u1ea5t hi\u1ec7n tr\u00ean k\u1ebft qu\u1ea3 t\u1ef1 nhi\u00ean trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google.<br><br><strong>Google Search Text Ads Bottom<\/strong> \u2013 Kh\u1ed1i qu\u1ea3ng c\u00e1o c\u1ee7a Google Ads xu\u1ea5t hi\u1ec7n d\u01b0\u1edbi k\u1ebft qu\u1ea3 t\u1ef1 nhi\u00ean trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google.<br><br><strong>Google Search Text Ads Traffic<\/strong> \u2013 S\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch truy c\u1eadp h\u00e0ng th\u00e1ng \u01b0\u1edbc t\u00ednh \u0111\u1ebfn m\u1ed9t website t\u1eeb Google Ads.<br><br><strong>Google Search Text Ads Traffic Price<\/strong> \u2013 Chi ph\u00ed h\u00e0ng th\u00e1ng \u01b0\u1edbc t\u00ednh cho m\u1ed9t chi\u1ebfn d\u1ecbch Google Ads.<br><br><strong>Google AdSense<\/strong> \u2013 Google AdSense l\u00e0 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh do Google v\u1eadn h\u00e0nh th\u00f4ng qua \u0111\u00f3 c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n website trong M\u1ea1ng n\u1ed9i dung c\u1ee7a Google ph\u1ee5c v\u1ee5 c\u00e1c qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n, h\u00ecnh \u1ea3nh, video ho\u1eb7c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng t\u01b0\u01a1ng t\u00e1c \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn n\u1ed9i dung trang web v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. Nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd, s\u1eafp x\u1ebfp v\u00e0 duy tr\u00ec b\u1edfi Google.<br><br><strong>Google Algorithm (Thu\u1eadt to\u00e1n c\u1ee7a Google)<\/strong> \u2013 C\u00e1c thu\u1eadt to\u00e1n l\u00e0 danh s\u00e1ch c\u00e1c ph\u00e9p t\u00ednh to\u00e1n h\u1ecdc v\u00e0 c\u00e1c c\u00e2u l\u1ec7nh if\/then quy\u1ebft \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng m\u00e0 ch\u01b0\u01a1ng tr\u00ecnh m\u00e1y t\u00ednh n\u00ean th\u1ef1c hi\u1ec7n. Thu\u1eadt to\u00e1n Google l\u00e0 h\u1ec7 th\u1ed1ng d\u1ef1a tr\u00ean quy t\u1eafc m\u00e0 Google s\u1eed d\u1ee5ng \u0111\u1ec3 s\u1eafp x\u1ebfp qua h\u00e0ng tr\u0103m t\u1ef7 trang web \u0111\u1ec3 cung c\u1ea5p k\u1ebft qu\u1ea3 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c truy v\u1ea5n t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. K\u1ebft qu\u1ea3 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng theo th\u1ee9 t\u1ef1 li\u00ean quan tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm (SERP). Thu\u1eadt to\u00e1n c\u0169ng s\u1eed d\u1ee5ng ng\u1eef c\u1ea3nh c\u00e1 nh\u00e2n, nh\u01b0 v\u1ecb tr\u00ed hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n v\u00e0 l\u1ecbch s\u1eed t\u00ecm ki\u1ebfm tr\u01b0\u1edbc \u0111\u00f3, \u0111\u1ec3 t\u00f9y ch\u1ec9nh k\u1ebft qu\u1ea3.<br><br><strong>Google Analytics (GA)<\/strong> \u2013 M\u1ed9t d\u1ecbch v\u1ee5 ph\u00e2n t\u00edch web mi\u1ec5n ph\u00ed do Google cung c\u1ea5p. N\u00f3 mang l\u1ea1i cho b\u1ea1n c\u00e1c ph\u00e2n t\u00edch chi ti\u1ebft v\u1ec1 ho\u1ea1t \u0111\u1ed9ng tr\u00ean website c\u1ee7a b\u1ea1n.<br><br><strong>Google Looker Studio<\/strong> \u2013 M\u1ed9t c\u00f4ng c\u1ee5 tr\u1ef1c tuy\u1ebfn mi\u1ec5n ph\u00ed cho ph\u00e9p b\u1ea1n t\u00f9y ch\u1ec9nh c\u00e1c b\u00e1o c\u00e1o h\u00ecnh \u1ea3nh s\u1eed d\u1ee5ng d\u1eef li\u1ec7u t\u1eeb c\u00e1c ngu\u1ed3n kh\u00e1c nhau.<br><br><strong>Google Business Profile<\/strong> \u2013 M\u1ed9t d\u1ecbch v\u1ee5 mi\u1ec5n ph\u00ed do Google cung c\u1ea5p m\u00e0 c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c minh th\u00f4ng tin c\u1ee7a h\u1ecd v\u00e0 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a h\u1ecd tr\u00ean Google Search v\u00e0 Google Maps.<br><br><strong>Google SE Traffic<\/strong> \u2013 S\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch truy c\u1eadp \u01b0\u1edbc t\u00ednh h\u00e0ng th\u00e1ng \u0111\u1ebfn t\u1eeb 100 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean \u0111\u1ea7u ti\u00ean c\u1ee7a Google.<br><br><strong>Google Search Console<\/strong> \u2013 M\u1ed9t d\u1ecbch v\u1ee5 ph\u00e2n t\u00edch mi\u1ec5n ph\u00ed (tr\u01b0\u1edbc \u0111\u00e2y n\u00f3 c\u00f3 t\u00ean l\u00e0 Webmaster Tools) do Google cung c\u1ea5p. C\u00f4ng c\u1ee5 n\u00e0y cung c\u1ea5p d\u1eef li\u1ec7u v\u1ec1 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y v\u00e0 hi\u1ec7u su\u1ea5t c\u1ee7a m\u1ed9t t\u00ean mi\u1ec1n tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm Google. N\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng thu th\u1eadp d\u1eef li\u1ec7u c\u1ee7a m\u1ed9t website v\u00e0 SEO.<br><br><strong>GoogleBot (robot, spider, crawler)<\/strong> \u2013 Ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a Google th\u1ef1c hi\u1ec7n m\u1ed9t nhi\u1ec7m v\u1ee5 c\u00f3 t\u00ednh t\u1ef1 \u0111\u1ed9ng \u00edt nhi\u1ec1u {{b\u1ea3n g\u1ed1c s\u1eed d\u1ee5ng t\u1eeb \u201cmore or less\u201d h\u00e0m \u00fd l\u00e0 t\u00e1c v\u1ee5 kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1i g\u00ec \u0111\u00f3 ho\u00e0n to\u00e0n t\u1ef1 \u0111\u1ed9ng 100%, nh\u01b0ng ch\u1eafc ch\u1eafn c\u00f3 t\u00ednh t\u1ef1 \u0111\u1ed9ng trong \u0111\u00f3}}. C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm s\u1eed d\u1ee5ng bot \u0111\u1ec3 t\u00ecm v\u00e0 th\u00eam trang web v\u00e0o ch\u1ec9 m\u1ee5c t\u00ecm ki\u1ebfm c\u1ee7a n\u00f3. Spammers th\u01b0\u1eddng s\u1eed d\u1ee5ng bot \u0111\u1ec3 \u201cscrape \/ c\u1ea1o\u201d n\u1ed9i dung tr\u00ean internet \u0111\u1ec3 sao ch\u00e9p n\u00f3, r\u1ed3i s\u1eed d\u1ee5ng c\u00e1c n\u1ed9i dung \u0111\u00f3 ph\u1ee5c v\u1ee5 cho vi\u1ec7c khai th\u00e1c c\u1ee7a Spammer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"H\"><\/span><strong>H<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Heading Tag<\/strong> \u2013 \u0110\u00e2y l\u00e0 m\u1ed9t th\u1ebb HTML, d\u00f9ng \u0111\u1ec3 ch\u1ec9 ra c\u00e1c c\u1ea5p \u0111\u1ed9 c\u1ee7a ph\u1ea7n ti\u00eau \u0111\u1ec1 trong m\u1ed9t trang web ho\u1eb7c t\u00e0i li\u1ec7u. Nh\u1eefng th\u1ebb n\u00e0y t\u1ea1o th\u00e0nh m\u1ed9t h\u1ec7 th\u1ed1ng ph\u00e2n c\u1ea5p t\u1eeb m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng\/t\u1ed5 ch\u1ee9c cao nh\u1ea5t \u0111\u1ebfn th\u1ea5p nh\u1ea5t:&nbsp;<\/p>\n\n\n\n<p>T\u1ee9c l\u00e0 t\u1eeb &lt;h1&gt; \u0111\u1ebfn &lt;h6&gt;<\/p>\n\n\n\n<p>Ch\u00fang ta s\u1eed d\u1ee5ng c\u00e1c th\u1ebb ti\u00eau \u0111\u1ec1 \u0111\u1ec3 ch\u1ec9 ra c\u1ea5p \u0111\u1ed9 c\u00f3 li\u00ean quan trong trang web c\u1ee7a b\u1ea1n, \u0111i\u1ec1u \u0111\u00f3 gi\u00fap c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u n\u1ed9i dung c\u1ee7a b\u1ea1n t\u1ed1t h\u01a1n, v\u00e0 \u0111i\u1ec1u n\u00e0y t\u1ed1t cho SEO.<br><br><strong>Heat Map (B\u1ea3n \u0111\u1ed3 Nhi\u1ec7t)<\/strong> \u2013 M\u1ed9t b\u1ea3n \u0111\u1ed3 bi\u1ec3u di\u1ec5n d\u1eef li\u1ec7u v\u00e0 s\u1eed d\u1ee5ng m\u00e0u s\u1eafc \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t c\u00e1c khu v\u1ef1c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t. M\u1ed9t b\u1ea3n \u0111\u1ed3 nh\u1ea5p chu\u1ed9t (click map) l\u00e0 m\u1ed9t lo\u1ea1i b\u1ea3n \u0111\u1ed3 nhi\u1ec7t \u0111\u1eb7c bi\u1ec7t cho th\u1ea5y nh\u1eefng ph\u1ea7n n\u00e0o c\u1ee7a trang web nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u l\u01b0\u1ee3t nh\u1ea5p nh\u1ea5t. S\u1eed d\u1ee5ng m\u1ed9t thang \u0111o t\u1eeb \u0111\u1ecf (\u201chot \/ n\u00f3ng\u201d) \u0111\u1ebfn xanh (\u201ccold \/ l\u1ea1nh\u201d), c\u00e1c khu v\u1ef1c m\u00e0 m\u1ecdi ng\u01b0\u1eddi nh\u00ecn v\u00e0o ho\u1eb7c nh\u1ea5p chu\u1ed9t nhi\u1ec1u nh\u1ea5t \u0111\u01b0\u1ee3c g\u1eafn nh\u00e3n b\u1eb1ng m\u00e0u \u0111\u1ecf. Ng\u01b0\u1eddi thi\u1ebft k\u1ebf web c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p d\u1eef li\u1ec7u t\u1eeb m\u1ed9t b\u1ea3n \u0111\u1ed3 nhi\u1ec7t theo d\u00f5i m\u1eaft v\u00e0 m\u1ed9t b\u1ea3n \u0111\u1ed3 nh\u1ea5p chu\u1ed9t \u0111\u1ec3 \u0111\u1eb7t c\u00e1c n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) \u1edf nh\u1eefng n\u01a1i ch\u00fang c\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y v\u00e0 nh\u1ea5p chu\u1ed9t nhi\u1ec1u nh\u1ea5t.<br><br><strong>Heatmap (Listing Management \/ Qu\u1ea3n l\u00fd Danh s\u00e1ch)<\/strong> \u2013 M\u1ed9t bi\u1ec3u \u0111\u1ed3 mi\u00eau t\u1ea3 th\u1ee9 h\u1ea1ng c\u1ee7a b\u1ea1n xung quanh khu v\u1ef1c m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean t\u1eeb kh\u00f3a \u1edf c\u1ea5p \u0111\u1ed9 si\u00eau-\u0111\u1ecba-ph\u01b0\u01a1ng (hyper-local) tr\u00ean Google maps. \u0110i\u1ec1u n\u00e0y cho b\u1ea1n bi\u1ebft ch\u00ednh x\u00e1c n\u01a1i v\u00e0 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c n\u1ed7 l\u1ef1c SEO c\u1ee7a b\u1ea1n.<br><br><strong>Historical Data (D\u1eef li\u1ec7u L\u1ecbch s\u1eed)<\/strong> \u2013 D\u1eef li\u1ec7u cho ph\u00e9p b\u1ea1n th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u v\u1ec1 t\u1eeb kh\u00f3a v\u00e0 t\u00ean mi\u1ec1n t\u1eeb c\u00e1c th\u00e1ng tr\u01b0\u1edbc \u0111\u00f3. D\u1eef li\u1ec7u l\u1ecbch s\u1eed c\u1ee7a Domain Analytics v\u00e0 Keyword Analytics c\u00f3 th\u1ec3 quay v\u1ec1 t\u1eeb th\u1eddi \u0111i\u1ec3m th\u00e1ng 1 n\u0103m 2012. D\u1eef li\u1ec7u l\u1ecbch s\u1eed c\u1ee7a PLA c\u00f3 th\u1ec3 quay v\u1ec1 t\u1eeb th\u1eddi \u0111i\u1ec3m th\u00e1ng 9 n\u0103m 2013. D\u1eef li\u1ec7u l\u1ecbch s\u1eed c\u1ee7a Traffic Analytics c\u00f3 th\u1ec3 quay v\u1ec1 t\u1eeb th\u1eddi \u0111i\u1ec3m th\u00e1ng 1 n\u0103m 2017.<br><br><strong>Hreflang Tags<\/strong> \u2013 M\u1ed9t th\u1ebb HTML gi\u00fap c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm t\u00ecm th\u1ea5y v\u00e0 hi\u1ec3n th\u1ecb n\u1ed9i dung b\u1eb1ng m\u1ed9t ng\u00f4n ng\u1eef c\u1ee5 th\u1ec3 khi m\u1ed9t website s\u1eed d\u1ee5ng nhi\u1ec1u ng\u00f4n ng\u1eef. V\u00ed d\u1ee5, Hreflang tags c\u00f3 th\u1ec3 gi\u00fap c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm t\u1ea1i Hoa K\u1ef3 t\u00ecm th\u1ea5y m\u1ed9t trang b\u1eb1ng ti\u1ebfng Anh trong khi m\u1ed9t t\u00ecm ki\u1ebfm t\u01b0\u01a1ng t\u1ef1 th\u1ef1c hi\u1ec7n \u1edf Mexico s\u1ebd tr\u1ea3 v\u1ec1 m\u1ed9t trang b\u1eb1ng ti\u1ebfng T\u00e2y Ban Nha. C\u00e1c trang Hreflang c\u0169ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u1ec1 h\u00ecnh ph\u1ea1t n\u1ed9i dung tr\u00f9ng l\u1eb7p. Hreflang tags gi\u00fap c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u khi n\u1ed9i dung \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh cho c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 thay v\u00ec \u0111\u01b0\u1ee3c sao ch\u00e9p nh\u01b0 m\u1ed9t m\u00e1nh kh\u00f3e (trick) t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO).<br><br><strong>HSTS (HTTP Strict Transport Security)<\/strong> \u2013 m\u1ed9t c\u01a1 ch\u1ebf ch\u00ednh s\u00e1ch b\u1ea3o m\u1eadt web gi\u00fap b\u1ea3o v\u1ec7 c\u00e1c website kh\u1ecfi c\u00e1c cu\u1ed9c t\u1ea5n c\u00f4ng gi\u1ea3m c\u1ea5p giao th\u1ee9c v\u00e0 \u0111\u00e1nh c\u1eafp cookie. N\u00f3 cho ph\u00e9p c\u00e1c m\u00e1y ch\u1ee7 web kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng tr\u00ecnh duy\u1ec7t web (ho\u1eb7c c\u00e1c t\u00e1c nh\u00e2n ng\u01b0\u1eddi d\u00f9ng ph\u00f9 h\u1ee3p kh\u00e1c) c\u1ea7n ph\u1ea3i t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u00f3 ch\u1ec9 th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c k\u1ebft n\u1ed1i HTTPS, cung c\u1ea5p Transport Layer Security (TLS\/SSL), kh\u00f4ng gi\u1ed1ng nh\u01b0 ki\u1ec3u HTTP kh\u00f4ng an to\u00e0n.<br><br><strong>HTML (HyperText Markup Language)<\/strong> \u2013 M\u1ed9t ng\u00f4n ng\u1eef \u0111\u00e1nh d\u1ea5u ti\u00eau chu\u1ea9n ho\u1eb7c \u201cmarkup\u201d \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 th\u00eam \u0111\u1ecbnh d\u1ea1ng v\u00e0 ch\u1ee9c n\u0103ng web v\u00e0o v\u0103n b\u1ea3n thu\u1ea7n \u0111\u1ec3 s\u1eed d\u1ee5ng tr\u00ean internet. HTML l\u00e0 ng\u00f4n ng\u1eef m\u1eb9 c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 n\u00f3i chung n\u00ean \u0111\u01b0\u1ee3c tu\u00e2n th\u1ee7 nghi\u00eam ng\u1eb7t tr\u00ean c\u00e1c trang web.<br><br><strong>HTTP<\/strong> \u2013 Vi\u1ebft t\u1eaft c\u1ee7a c\u1ee5m t\u1eeb Hypertext Transfer Protocol, \u0111\u00e2y l\u00e0 m\u1ed9t giao th\u1ee9c \u0111\u1ec3 l\u1ea5y c\u00e1c t\u00e0i nguy\u00ean, truy\u1ec1n t\u1eeb m\u00e1y ch\u1ee7 \u0111\u1ebfn tr\u00ecnh duy\u1ec7t web.<br><br><strong>HTTPS<\/strong> \u2013 M\u1ed9t giao th\u1ee9c b\u1ea3o m\u1eadt \u0111\u1ec3 l\u1ea5y c\u00e1c t\u00e0i nguy\u00ean, n\u00f3 s\u1eed d\u1ee5ng Secure Sockets Layer (SSL) \u0111\u1ec3 m\u00e3 h\u00f3a d\u1eef li\u1ec7u l\u01b0u chuy\u1ec3n gi\u1eefa website v\u00e0 tr\u00ecnh duy\u1ec7t web. HTTPS l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng tr\u00ean Google, d\u00f9 \u0111\u00e2y ch\u1ec9 l\u00e0 t\u00edn hi\u1ec7u chi\u1ebfm tr\u1ecdng s\u1ed1 nh\u1ecf.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"I\"><\/span><strong>I<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>T\u1eeb kh\u00f3a c\u1ea3i ti\u1ebfn (Improved Keywords)<\/strong> &#8211; Trong Semrush, \u0111\u00e2y l\u00e0 nh\u1eefng t\u1eeb kh\u00f3a m\u00e0 m\u1ed9t t\u00ean mi\u1ec1n v\u1eabn \u0111ang x\u1ebfp h\u1ea1ng trong top 100 v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u, nh\u01b0ng \u0111\u00e3 t\u0103ng l\u00ean so v\u1edbi v\u1ecb tr\u00ed tr\u01b0\u1edbc \u0111\u00f3 (trong top 100 k\u1ebft qu\u1ea3).<br><br><strong>Trang \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c (Indexed Pages)<\/strong> &#8211; M\u1ed9t trang \u0111\u00e3 \u0111\u01b0\u1ee3c m\u1ed9t bot gh\u00e9 th\u0103m, ph\u00e2n t\u00edch n\u1ed9i dung v\u00e0 l\u01b0u tr\u1eef b\u1edfi bot trong ch\u1ec9 m\u1ee5c c\u1ee7a n\u00f3.<br><br><strong>LinkRank n\u1ed9i b\u1ed9 (Internal LinkRank)<\/strong> &#8211; M\u1ed9t ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng c\u1ee7a c\u00e1c trang web trong kh\u00eda c\u1ea1nh ki\u1ebfn tr\u00fac li\u00ean k\u1ebft d\u1ef1a tr\u00ean thang 100 \u0111i\u1ec3m (t\u1eeb 0 \u0111\u1ebfn 100). N\u1ebfu m\u1ed9t trang \u0111\u01b0\u1ee3c nhi\u1ec1u trang kh\u00e1c c\u00f3 th\u1ea9m quy\u1ec1n trong website c\u1ee7a b\u1ea1n li\u00ean k\u1ebft \u0111\u1ebfn, n\u00f3 s\u1ebd c\u00f3 \u0111i\u1ec3m LinkRank cao.<br><br><strong>\u0110\u1ecba ch\u1ec9 IP (IP address)<\/strong> &#8211; M\u1ed9t chu\u1ed7i s\u1ed1 duy nh\u1ea5t x\u00e1c \u0111\u1ecbnh m\u1ed9t thi\u1ebft b\u1ecb tr\u00ean internet ho\u1eb7c m\u1ea1ng n\u1ed9i b\u1ed9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"J\"><\/span><strong>J<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Javascript (\u0111\u00f4i khi vi\u1ebft t\u1eaft l\u00e0 JS)<\/strong> &#8211; m\u1ed9t ng\u00f4n ng\u1eef l\u1eadp tr\u00ecnh m\u00e1y t\u00ednh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o ra c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ed9ng cho website. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00f4n ng\u1eef l\u1eadp tr\u00ecnh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i nh\u1ea5t tr\u00ean Internet, c\u00f9ng v\u1edbi CSS v\u00e0 HTML {{HTML v\u00e0 CSS th\u00ec kh\u00f4ng ph\u1ea3i ng\u00f4n ng\u1eef l\u1eadp tr\u00ecnh, nh\u01b0ng c\u0169ng l\u00e0 c\u00e1c th\u00e0nh ph\u1ea7n c\u01a1 b\u1ea3n \u0111\u1ec3 t\u1ea1o th\u00e0nh m\u1ed9t website}}.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"K\"><\/span><strong>K<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>T\u1eeb kh\u00f3a (Keyword)<\/strong> &#8211; M\u1ed9t t\u1eeb ho\u1eb7c c\u1ee5m t\u1eeb \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t truy v\u1ea5n trong m\u1ed9t c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm tr\u1ef1c tuy\u1ebfn.<br><br><strong>T\u1eeb kh\u00f3a (trong Google Ads) <\/strong>&#8211; C\u1ee5m t\u1eeb m\u00e0 website \u0111ang \u0111\u1ea5u gi\u00e1 trong Google Ads v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng xu\u1ea5t hi\u1ec7n trong top k\u1ebft qu\u1ea3 tr\u1ea3 ph\u00ed h\u00e0ng \u0111\u1ea7u c\u1ee7a Google.<br><br><strong>T\u1eeb kh\u00f3a (t\u1ef1 nhi\u00ean \/ organic)<\/strong> &#8211; M\u1ed9t c\u1ee5m t\u1eeb m\u00e0 m\u1ed9t t\u00ean mi\u1ec1n \u0111ang c\u00f3 x\u1ebfp h\u1ea1ng trong c\u00e1c k\u1ebft qu\u1ea3 t\u1ef1 nhi\u00ean tr\u00ean Google. Semrush theo d\u00f5i top 100 k\u1ebft qu\u1ea3 t\u1ef1 nhi\u00ean \u0111\u1ec3 cung c\u1ea5p d\u1eef li\u1ec7u x\u1ebfp h\u1ea1ng cho t\u1eeb kh\u00f3a.<br><br><strong>T\u1eeb kh\u00f3a (li\u00ean quan, trong C\u00f4ng c\u1ee5 Magic T\u1eeb kh\u00f3a)<\/strong> &#8211; M\u1ed9t thu\u1eadt ng\u1eef c\u00f3 SERP t\u01b0\u01a1ng t\u1ef1 trong top 20 k\u1ebft qu\u1ea3 c\u1ee7a Google.<br><br><strong>T\u1eeb kh\u00f3a \u0102n th\u1ecbt l\u1eabn nhau (Keyword Cannibalization)<\/strong> &#8211; Tr\u01b0\u1eddng h\u1ee3p \u0111\u1eb7c bi\u1ec7t c\u1ee7a n\u1ed9i dung tr\u00f9ng l\u1eb7p khi 2 ho\u1eb7c nhi\u1ec1u trang c\u00f3 n\u1ed9i dung gi\u1ed1ng nhau ho\u1eb7c t\u01b0\u01a1ng t\u1ef1 \u0111ang c\u1ea1nh tranh cho c\u00f9ng m\u1ed9t t\u1eeb kh\u00f3a. Th\u1ef1c h\u00e0nh n\u00e0y khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00f3 x\u00e1c \u0111\u1ecbnh trang n\u00e0o ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi t\u1eeb kh\u00f3a.<br><br><strong>M\u1eadt \u0111\u1ed9 t\u1eeb kh\u00f3a (Keyword Density)<\/strong> &#8211; Ph\u1ea7n tr\u0103m t\u1eeb tr\u00ean m\u1ed9t trang web l\u00e0 m\u1ed9t t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3. N\u1ebfu gi\u00e1 tr\u1ecb n\u00e0y cao m\u1ed9t c\u00e1ch b\u1ea5t th\u01b0\u1eddng, trang c\u00f3 th\u1ec3 b\u1ecb ph\u1ea1t v\u00ec \u0111 stuff t\u1eeb kh\u00f3a.<br><br><strong>\u0110\u1ed9 kh\u00f3 c\u1ee7a T\u1eeb kh\u00f3a (Keyword Difficulty)<\/strong> &#8211; \u01af\u1edbc l\u01b0\u1ee3ng cho th\u1ea5y m\u1ee9c \u0111\u1ed9 kh\u00f3 kh\u0103n \u0111\u1ec3 c\u1ea1nh tranh trong t\u00ecm ki\u1ebfm h\u1eefu c\u01a1 cho m\u1ed9t t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3. C\u00e0ng cao \u01b0\u1edbc l\u01b0\u1ee3ng, c\u00e0ng kh\u00f3 c\u1ea1nh tranh v\u1edbi c\u00e1c trang web hi\u1ec7n t\u1ea1i x\u1ebfp h\u1ea1ng \u1edf \u0111\u1ea7u Google.<br><br><strong>T\u1ed5ng quan t\u1eeb kh\u00f3a<\/strong> &#8211; C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch t\u1eeb kh\u00f3a ch\u00ednh cho m\u1ed9t t\u1eeb ho\u1eb7c c\u1ee5m t\u1eeb \u0111\u01b0\u1ee3c truy v\u1ea5n trong thanh t\u00ecm ki\u1ebfm Semrush.<br><br><strong>Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a (Keyword Research)<\/strong> &#8211; Qu\u00e1 tr\u00ecnh t\u00ecm ra c\u00e1c t\u1eeb kh\u00f3a n\u00ean s\u1eed d\u1ee5ng cho c\u00e1c chi\u1ebfn d\u1ecbch SEO v\u00e0 SEM.<br><br><strong>Nh\u1ed3i nh\u00e9t t\u1eeb kh\u00f3a (Keyword Stuffing \/ Keyword spam \/ Spam t\u1eeb kh\u00f3a)<\/strong> &#8211; Vi\u1ec7c s\u1eed d\u1ee5ng {{l\u1eb7p \u0111i l\u1eb7p l\u1ea1i}} qu\u00e1 m\u1ee9c c\u00f9ng m\u1ed9t t\u1eeb kh\u00f3a tr\u00ean m\u1ed9t trang.<br><br><strong>Knowledge Graph<\/strong> &#8211; M\u1ed9t t\u00ednh n\u0103ng SERP n\u1eb1m \u1edf \u0111\u1ea7u ho\u1eb7c ph\u00eda b\u00ean ph\u1ea3i c\u1ee7a trang cung c\u1ea5p h\u1ed3 s\u01a1 nhanh v\u1ec1 m\u1ed9t truy v\u1ea5n c\u00f9ng v\u1edbi h\u00ecnh \u1ea3nh v\u00e0 t\u00ecm ki\u1ebfm li\u00ean quan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"L\"><\/span><strong>L<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Trang \u0111\u00edch (Landing Page)<\/strong> &#8211; Trang m\u00e0 ng\u01b0\u1eddi truy c\u1eadp \u0111\u01b0\u1ee3c d\u1eabn \u0111\u1ebfn th\u00f4ng qua m\u1ed9t click v\u00e0o li\u00ean k\u1ebft trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. {{Trong qu\u1ea3ng c\u00e1o, ng\u01b0\u1eddi ta c\u0169ng d\u00f9ng kh\u00e1i ni\u1ec7m t\u01b0\u01a1ng t\u1ef1 v\u1ec1 trang \u0111\u00edch.}}<br><br><strong>Largest Contentful Paint (LCP)<\/strong> &#8211; M\u1ed9t trong ba ch\u1ec9 s\u1ed1 Core Web Vitals \u0111\u1ea1i di\u1ec7n cho t\u1ed1c \u0111\u1ed9 t\u1ea3i n\u1ed9i dung ch\u00ednh c\u1ee7a m\u1ed9t trang web. C\u1ee5 th\u1ec3, LCP \u0111o l\u01b0\u1eddng th\u1eddi gian t\u1eeb khi ng\u01b0\u1eddi d\u00f9ng kh\u1edfi t\u1ea1o vi\u1ec7c t\u1ea3i trang cho \u0111\u1ebfn khi h\u00ecnh \u1ea3nh l\u1edbn nh\u1ea5t ho\u1eb7c kh\u1ed1i v\u0103n b\u1ea3n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb trong khung nh\u00ecn.<br><br><strong>Link<\/strong> &#8211; M\u1ed9t y\u1ebfu t\u1ed1 tr\u00ean m\u1ed9t trang web c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u1ea5p v\u00e0o \u0111\u1ec3 l\u00e0m tr\u00ecnh duy\u1ec7t nh\u1ea3y sang trang kh\u00e1c ho\u1eb7c m\u1ed9t ph\u1ea7n kh\u00e1c c\u1ee7a trang hi\u1ec7n t\u1ea1i.<br><br><strong>X\u00e2y d\u1ef1ng li\u00ean k\u1ebft<\/strong> &#8211; Th\u1ef1c h\u00e0nh ti\u1ebfp th\u1ecb s\u1ed1 c\u1ee7a vi\u1ec7c t\u00edch c\u1ef1c l\u00e0m vi\u1ec7c \u0111\u1ec3 t\u1ea1o ra nhi\u1ec1u li\u00ean k\u1ebft \u0111\u1ebfn m\u1ed9t trang web v\u00ec l\u1ee3i \u00edch c\u1ee7a SEO trang web. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn bao g\u1ed3m ti\u1ebfp c\u1eadn, c\u00e2u m\u1ed3i li\u00ean k\u1ebft, li\u00ean k\u1ebft trong ph\u1ea7n b\u00ecnh lu\u1eadn, v\u00e0 h\u01a1n n\u1eefa.<br><br><strong>Link Juice<\/strong> &#8211; Tin c\u1eady\/quy\u1ec1n t\u1eeb Google, ch\u1ea3y qua c\u00e1c li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c trang kh\u00e1c.<br><br><strong>Linkbait<\/strong> &#8211; M\u1ed9t trang web v\u1edbi m\u1ee5c \u0111\u00edch thi\u1ebft k\u1ebf \u0111\u1ec3 thu h\u00fat c\u00e1c li\u00ean k\u1ebft \u0111\u1ebfn.<br><br><strong>Local Finder<\/strong> &#8211; M\u1ed9t t\u1eadp h\u1ee3p con c\u1ee7a Google Search ch\u1ee9a danh s\u00e1ch m\u1edf r\u1ed9ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng (xu\u1ea5t hi\u1ec7n sau khi nh\u1ea5p v\u00e0o &#8220;More Places&#8221;).<br><br><strong>Local Pack<\/strong> &#8211; M\u1ed9t t\u00ednh n\u0103ng SERP bao g\u1ed3m danh s\u00e1ch c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng li\u00ean quan v\u1edbi th\u00f4ng tin li\u00ean h\u1ec7, h\u01b0\u1edbng d\u1eabn, v\u00e0 b\u1ea3n \u0111\u1ed3.<br><br><strong>Local Teaser <\/strong>&#8211; M\u1ed9t t\u00ednh n\u0103ng SERP, r\u1ea5t t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1c g\u00f3i \u0111\u1ecba ph\u01b0\u01a1ng, nh\u01b0ng h\u01b0\u1edbng h\u01a1n v\u1ec1 c\u00e1c doanh nghi\u1ec7p d\u1ef1a tr\u00ean \u0111\u1eb7t ch\u1ed7 nh\u01b0 kh\u00e1ch s\u1ea1n v\u00e0 nh\u00e0 h\u00e0ng. T\u00ednh n\u0103ng n\u00e0y hi\u1ec3n th\u1ecb m\u1ed9t b\u1ea3n \u0111\u1ed3 v\u1edbi c\u00e1c k\u1ebft qu\u1ea3 kh\u00e1c nhau \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea \u1edf ph\u00eda b\u00ean tr\u00e1i b\u1ea3n \u0111\u1ed3.<br><br><strong>T\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i (Long Tail Keyword) <\/strong>&#8211; M\u1ed9t truy v\u1ea5n t\u00ecm ki\u1ebfm th\u01b0\u1eddng ch\u1ee9a 3-4+ t\u1eeb. \u0110\u00e2y l\u00e0 nh\u1eefng t\u1eeb kh\u00f3a c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm h\u00e0ng th\u00e1ng th\u1ea5p nh\u01b0ng m\u00f4 t\u1ea3 m\u1ed9t \u00fd \u0111\u1ecbnh c\u1ee5 th\u1ec3 v\u00e0 c\u00f3 x\u00e1c su\u1ea5t chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n th\u00f4ng qua SEO ho\u1eb7c PPC. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y t\u1eeb kh\u00f3a d\u00e0i trong Semrush b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng C\u00f4ng c\u1ee5 Keyword Magic v\u00e0 th\u00eam b\u1ed9 l\u1ecdc cho s\u1ed1 l\u01b0\u1ee3ng t\u1eeb, \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a, kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm, v\u00e0 m\u1ed9t s\u1ed1 c\u00e1i kh\u00e1c n\u1eefa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"M\"><\/span><strong>M<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>H\u00ecnh ph\u1ea1t th\u1ee7 c\u00f4ng (H\u00e0nh \u0111\u1ed9ng th\u1ee7 c\u00f4ng) \/ Manual Sanctions (Manual actions)<\/strong> &#8211; thu\u1eadt ng\u1eef c\u1ee7a Google, d\u00f9ng \u0111\u1ec3 ch\u1ec9 m\u1ed9t h\u00ecnh ph\u1ea1t. Google s\u1ebd th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng th\u1ee7 c\u00f4ng tr\u00ean m\u1ed9t website sau khi \u0111\u01b0\u1ee3c xem x\u00e9t, \u0111\u00e1nh gi\u00e1 b\u1eb1ng con ng\u01b0\u1eddi (t\u1ee9c l\u00e0, m\u1ed9t nh\u00e2n vi\u00ean Google) xem x\u00e9t th\u1ee7 c\u00f4ng m\u1ed9t website \u0111\u1ec3 x\u00e1c nh\u1eadn xem l\u00e0 c\u00f3 ph\u1ea3i n\u00f3 kh\u00f4ng tu\u00e2n th\u1ee7 h\u01b0\u1edbng d\u1eabn c\u1ee7a Google cho Webmaster hay kh\u00f4ng. C\u00e1c website b\u1ecb ph\u1ea1t c\u00f3 th\u1ec3 b\u1ecb h\u1ea1 th\u1ee9 h\u1ea1ng ho\u1eb7c b\u1ecb lo\u1ea1i b\u1ecf ho\u00e0n to\u00e0n kh\u1ecfi k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. H\u00e0nh \u0111\u1ed9ng th\u1ee7 c\u00f4ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cho to\u00e0n b\u1ed9 website ho\u1eb7c ch\u1ec9 m\u1ed9t s\u1ed1 trang web c\u1ee5 th\u1ec3. H\u00ecnh ph\u1ea1t th\u1ee7 c\u00f4ng \u0111\u01b0\u1ee3c ghi ch\u00fa trong Search Console.<br><br><strong>T\u1eadp trung th\u1ecb tr\u01b0\u1eddng \/ Market Consolidation (trong Market Explorer)<\/strong> &#8211; M\u1ed9t \u0111o l\u01b0\u1eddng v\u1ec1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a c\u00e1c trang web li\u00ean quan \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng m\u00e0 ch\u00fang \u0111ang \u1edf v\u00e0 l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 v\u1ec1 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh gi\u1eefa ch\u00fang. N\u00f3 d\u1ef1a tr\u00ean ch\u1ec9 s\u1ed1 Herfindahl-Hirschman v\u00e0 ph\u1ea3n \u00e1nh s\u1ef1 chia s\u1ebb th\u1ecb ph\u1ea7n gi\u1eefa c\u00e1c ng\u01b0\u1eddi c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng.<br><br><strong>\u0110i\u1ec3m ph\u00f9 h\u1ee3p \/ Match Score (trong Market Explorer)<\/strong> &#8211; M\u1ed9t ch\u1ec9 s\u1ed1 ti\u1ebft l\u1ed9 nh\u1eefng mi\u1ec1n n\u00e0o cung c\u1ea5p c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c ho\u1eb7c qu\u1ea3ng c\u00e1o ti\u1ec1m n\u0103ng nh\u1ea5t. \u0110i\u1ec3m s\u1ed1 \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 tr\u00f9ng l\u1eb7p.<br><br><strong>M\u00f4 t\u1ea3 Meta<\/strong> &#8211; M\u1ed9t m\u00f4 t\u1ea3 ng\u1eafn g\u1ecdn v\u1ec1 m\u1ed9t trang web \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua m\u1ed9t th\u1ebb HTML trong ph\u1ea7n &lt;head&gt; c\u1ee7a trang. M\u00f4 t\u1ea3 n\u00e0y l\u00e0 nh\u1eefng g\u00ec xu\u1ea5t hi\u1ec7n d\u01b0\u1edbi ti\u00eau \u0111\u1ec1 c\u1ee7a m\u1ed9t trang web tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Trong h\u00ecnh th\u1ee9c vi\u1ebft, th\u1ebb n\u00e0y tr\u00f4ng nh\u01b0 sau:<\/p>\n\n\n\n<p>&lt;meta name= \u201cdescription\u201d content = \u201cm\u00f4 t\u1ea3 ng\u1eafn g\u1ecdn c\u1ee7a trang \u1edf \u0111\u00e2y (kh\u00f4ng qu\u00e1 160 k\u00fd t\u1ef1).\u201d\/&gt;<br><br><strong>Th\u1ebb Meta <\/strong>&#8211; C\u00e1c c\u00e2u l\u1ec7nh trong ph\u1ea7n HEAD c\u1ee7a m\u1ed9t trang HTML cung c\u1ea5p th\u00f4ng tin v\u1ec1 trang. Th\u00f4ng tin META c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb trong SERPs nh\u01b0ng kh\u00f4ng hi\u1ec3n th\u1ecb tr\u00ean trang. R\u1ea5t quan tr\u1ecdng khi c\u00f3 c\u00e1c ti\u00eau \u0111\u1ec1 META v\u00e0 th\u1ebb m\u00f4 t\u1ea3 duy nh\u1ea5t v\u00e0 ch\u00ednh x\u00e1c v\u00ec ch\u00fang c\u00f3 th\u1ec3 l\u00e0 th\u00f4ng tin m\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm d\u1ef1a v\u00e0o nhi\u1ec1u nh\u1ea5t \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh n\u1ed9i dung c\u1ee7a trang. H\u01a1n n\u1eefa, ch\u00fang l\u00e0 \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean m\u00e0 ng\u01b0\u1eddi d\u00f9ng nh\u1eadn \u0111\u01b0\u1ee3c v\u1ec1 trang c\u1ee7a b\u1ea1n trong SERPs.<br><br><strong>Ti\u00eau \u0111\u1ec1 Meta<\/strong> &#8211; M\u1ed9t th\u1ebb meta v\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a t\u1ed1i \u01b0u h\u00f3a trang web, v\u00e0 n\u00f3 kh\u00e1c bi\u1ec7t so v\u1edbi ti\u00eau \u0111\u1ec1 tr\u00ean trang web. N\u00f3 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t th\u1ebb t\u00ean cho trang web. Ti\u00eau \u0111\u1ec1 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u00ean tab tr\u00ecnh duy\u1ec7t c\u1ee7a b\u1ea1n v\u00e0 cho b\u1ea1n bi\u1ebft b\u1ea1n \u0111ang \u1edf trang n\u00e0o. Ti\u00eau \u0111\u1ec1 Meta c\u0169ng \u0111\u01b0\u1ee3c \u0111\u1ecdc b\u1edfi c\u00e1c robot c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y b\u1edfi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm tr\u00ean web. Ti\u00eau \u0111\u1ec1 trang \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm (SERPs) d\u01b0\u1edbi d\u1ea1ng ti\u00eau \u0111\u1ec1 c\u00f3 th\u1ec3 nh\u1ea5p cho m\u1ed9t k\u1ebft qu\u1ea3 nh\u1ea5t \u0111\u1ecbnh v\u00e0 quan tr\u1ecdng cho kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng v\u00e0 SEO. Ti\u00eau \u0111\u1ec1 trang c\u1ee7a m\u1ed9t trang web \u0111\u01b0\u1ee3c cho l\u00e0 m\u1ed9t m\u00f4 t\u1ea3 ch\u00ednh x\u00e1c v\u00e0 ng\u1eafn g\u1ecdn v\u1ec1 n\u1ed9i dung c\u1ee7a trang.<br><br><strong>Microdata<\/strong> &#8211; M\u1ed9t lo\u1ea1i th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 l\u1ed3ng metadata trong n\u1ed9i dung hi\u1ec7n c\u00f3 tr\u00ean trang, \u0111\u01b0\u1ee3c nh\u00fang v\u00e0o n\u1ed9i dung HTML \u0111\u1ec3 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng \u0111\u1ecdc v\u00e0 ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a m\u1ed9t trang web. Lo\u1ea1i ng\u00f4n ng\u1eef \u0111\u00e1nh d\u1ea5u n\u00e0y cho ph\u00e9p c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm ch\u1ec9 ra c\u00e1c y\u1ebfu t\u1ed1 c\u1ee5 th\u1ec3 c\u1ee7a m\u1ed9t ph\u1ea7n n\u1ed9i dung nh\u01b0 \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m.<br><br><strong>Minification<\/strong> &#8211; Qu\u00e1 tr\u00ecnh gi\u1ea3m thi\u1ec3u m\u00e3 li\u00ean quan \u0111\u1ebfn t\u00e0i li\u1ec7u web v\u00e0 c\u00e1c script c\u1ee7a b\u1ea1n. Nh\u1edd h\u1ec7 qu\u1ea3 c\u1ee7a vi\u1ec7c gi\u1ea3m thi\u1ec3u, website c\u00f3 th\u1ec3 c\u00f3 th\u1eddi gian t\u1ea3i trang nhanh h\u01a1n v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<br><br><strong>Trang web ph\u1ea3n chi\u1ebfu (Mirror Site)<\/strong> &#8211; M\u1ed9t trang web gi\u1ed1ng h\u1ec7t \u1edf m\u1ed9t \u0111\u1ecba ch\u1ec9 kh\u00e1c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"N\"><\/span><strong>N<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>NAP (Name, Address, and Phone \/ T\u00ean, \u0110\u1ecba ch\u1ec9, v\u00e0 s\u1ed1 \u0110i\u1ec7n tho\u1ea1i)<\/strong> &#8211; M\u1ed9t thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 m\u00f4 t\u1ea3 th\u00f4ng tin c\u01a1 b\u1ea3n c\u1ea7n thi\u1ebft nh\u1ea5t m\u00e0 m\u1ed9t doanh nghi\u1ec7p n\u00ean li\u1ec7t k\u00ea tr\u00ean th\u1ebf gi\u1edbi tr\u1ef1c tuy\u1ebfn. Vi\u1ec7c c\u00f3 th\u00f4ng tin NAP c\u1ee7a doanh nghi\u1ec7p nh\u1ea5t qu\u00e1n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c tr\u00edch d\u1eabn tr\u1ef1c tuy\u1ebfn l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong local SEO.<br><br><strong>D\u1eef li\u1ec7u c\u1ea5p qu\u1ed1c gia (National Level Data)<\/strong> &#8211; D\u1eef li\u1ec7u m\u00e0 xem x\u00e9t t\u1ed5ng h\u1ee3p c\u00e1c v\u1ecb tr\u00ed c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm tr\u00ean to\u00e0n qu\u1ed1c \u0111\u1ec3 cung c\u1ea5p k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u00e0 tr\u00e1nh thi\u00ean v\u1ecb cho c\u00e1c \u0111\u1ecba \u0111i\u1ec3m c\u1ee5 th\u1ec3. Xem d\u1eef li\u1ec7u c\u1ea5p qu\u1ed1c gia l\u00e0 bi\u1ec7n ph\u00e1p \u0111\u00e1nh gi\u00e1 c\u00e1ch b\u1ea1n \u0111ang l\u00e0m t\u1ed1t \u0111\u1ebfn \u0111\u00e2u so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean c\u1ea5p \u0111\u1ed9 qu\u1ed1c gia.<br><br><strong>T\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh (Negative Keywords)<\/strong> &#8211; T\u1eeb kh\u00f3a cho ph\u00e9p b\u1ea1n ch\u1ecdn nh\u1eefng g\u00ec kh\u00f4ng n\u00ean nh\u1eafm m\u1ee5c ti\u00eau v\u1edbi m\u1ed9t chi\u1ebfn d\u1ecbch Google Ads. Gi\u1ed1ng nh\u01b0 t\u1eeb kh\u00f3a th\u00f4ng th\u01b0\u1eddng trong m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp v\u1edbi c\u00e1c lo\u1ea1i kh\u1edbp t\u1eeb kh\u00f3a nh\u01b0 kh\u1edbp ch\u00ednh x\u00e1c, kh\u1edbp c\u1ee5m t\u1eeb v\u00e0 kh\u1edbp r\u1ed9ng. Khi b\u1ea1n th\u00eam m\u1ed9t t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh v\u00e0o chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh, qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm cho t\u00ecm ki\u1ebfm {{t\u1eeb kh\u00f3a}} \u0111\u00f3. Th\u1ef1c h\u00e0nh n\u00e0y gi\u00fap nh\u00e0 qu\u1ea3ng c\u00e1o ti\u1ebft ki\u1ec7m ng\u00e2n s\u00e1ch v\u00e0 t\u1ed1i \u0111a h\u00f3a ROI.<br><br><strong>Noindex<\/strong> &#8211; M\u1ed9t l\u1ec7nh \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y trong ph\u1ea7n HEAD c\u1ee7a m\u1ed9t trang web ho\u1eb7c trong c\u00e1c m\u00e3 li\u00ean k\u1ebft ri\u00eang l\u1ebb, ch\u1ec9 d\u1eabn cho c\u00e1c robot kh\u00f4ng l\u1eadp ch\u1ec9 m\u1ee5c trang ho\u1eb7c li\u00ean k\u1ebft c\u1ee5 th\u1ec3.<br><br><strong>Not-provided<\/strong> &#8211; M\u1ed9t tr\u00ecnh gi\u1eef ch\u1ed7 m\u1eb7c \u0111\u1ecbnh m\u00e0 Google Analytics hi\u1ec3n th\u1ecb trong b\u00e1o c\u00e1o T\u1eeb kh\u00f3a \u0111\u1ec3 \u1ea9n c\u00e1c t\u1eeb kh\u00f3a ph\u1ed5 bi\u1ebfn nh\u1ea5t t\u1ea1o ra l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean cho m\u1ed9t trang web. \u0110\u1ec3 kh\u00e1m ph\u00e1 nh\u1eefng t\u1eeb kh\u00f3a b\u1ecb \u1ea9n n\u00e0y, b\u1ea1n c\u1ea7n s\u1eed d\u1ee5ng m\u1ed9t c\u00f4ng c\u1ee5 b\u00ean th\u1ee9 ba nh\u01b0 Semrush ho\u1eb7c Google Search Console. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c Google th\u1ef1c hi\u1ec7n v\u00e0o n\u0103m 2011 trong n\u1ed7 l\u1ef1c b\u1ea3o v\u1ec7 quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm.<br><br><strong>S\u1ed1 l\u01b0\u1ee3ng k\u1ebft qu\u1ea3 (Number of Results)<\/strong> &#8211; S\u1ed1 l\u01b0\u1ee3ng t\u1ea5t c\u1ea3 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm trong c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm khi n\u00f3 tr\u1ea3 v\u1ec1 cho m\u1ed9t truy v\u1ea5n n\u00e0o \u0111\u00f3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O\"><\/span><strong>O<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Online Visibility (Hi\u1ec7n di\u1ec7n Tr\u1ef1c tuy\u1ebfn)<\/strong> &#8211; S\u1ef1 hi\u1ec7n di\u1ec7n t\u1ed5ng th\u1ec3 c\u1ee7a m\u1ed9t doanh nghi\u1ec7p ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u tr\u00ean Internet. C\u1ea3i thi\u1ec7n s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp c\u1eadn nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n v\u00e0 ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n h\u01a1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb s\u1ed1, SEO, PPC, Quan h\u1ec7 c\u00f4ng ch\u00fang (Public Relations), ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (SMM), vi\u1ebft blog v\u00e0 outreach {{\u0111\u1ecbnh ngh\u0129a cho kh\u00e1i ni\u1ec7m n\u00e0y c\u00f3 ngay b\u00ean d\u01b0\u1edbi}}, c\u0169ng nh\u01b0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c.<br><br><strong>Open Graph<\/strong> &#8211; M\u1ed9t d\u1ea1ng \u0111\u00e1nh d\u1ea5u v\u0103n b\u1ea3n m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u00eam v\u00e0o metadata c\u1ee7a m\u1ed9t trang web, \u0111i\u1ec1u \u0111\u00f3 s\u1ebd cho ph\u00e9p n\u1ed9i dung c\u1ee7a b\u1ea1n tr\u1edf th\u00e0nh m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng phong ph\u00fa h\u01a1n khi n\u00f3 \u0111\u01b0\u1ee3c chia s\u1ebb qua c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i. Giao th\u1ee9c n\u00e0y cho ph\u00e9p c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng tr\u00ean website c\u1ee7a b\u1ea1n nh\u01b0 video, h\u00ecnh \u1ea3nh v\u00e0 t\u1ec7p \u00e2m thanh xu\u1ea5t hi\u1ec7n trong d\u00f2ng th\u1eddi gian khi li\u00ean k\u1ebft c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c chia s\u1ebb qua Twitter ch\u1eb3ng h\u1ea1n.<br><br><strong>K\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean (Organic Search Results)<\/strong> &#8211; K\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n {{t\u1ee9c l\u00e0 kh\u00f4ng ph\u1ea3i qu\u1ea3ng c\u00e1o}} v\u00e0 th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo s\u1ef1 li\u00ean quan, m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn, v\u00e0 c\u00e1c m\u1ee5c \u0111\u00edch \u00e1p d\u1ee5ng th\u01b0\u1eddng g\u1eb7p kh\u00e1c.<br><br><strong>Trang m\u1ed3 c\u00f4i (Orphaned Pages)<\/strong> &#8211; C\u00e1c trang c\u1ee7a m\u1ed9t website kh\u00f4ng c\u00f3 li\u00ean k\u1ebft n\u1ed9i b\u1ed9 tr\u1ecf \u0111\u1ebfn ch\u00fang t\u1eeb trong website \u0111\u00f3. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 g\u00e2y h\u1ea1i cho SEO v\u00ec c\u00e1c trang m\u1ed3 c\u00f4i g\u00e2y kh\u00f3 kh\u0103n cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm *v\u00e0 c\u1ea3 ng\u01b0\u1eddi d\u00f9ng* \u0111\u1ec3 t\u00ecm th\u1ea5y n\u00f3 {{v\u00e0 bi\u1ebft \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed c\u1ee7a n\u00f3}} so v\u1edbi c\u00e1c trang c\u00f3 li\u00ean k\u1ebft n\u1ed9i b\u1ed9.<\/p>\n\n\n\n<p>{{Th\u1ef1c t\u1ebf v\u1edbi sitemap c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00f4ng kh\u00f3 kh\u0103n trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a m\u1ed9t link cho n\u1ed9i dung c\u1ee5 th\u1ec3 n\u00e0o \u0111\u00f3. Tuy nhi\u00ean trang m\u1ed3 c\u00f4i g\u1eb7p v\u1ea5n \u0111\u1ec1 trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ed1i t\u01b0\u01a1ng quan, v\u00e0 t\u1ea7m quan tr\u1ecdng chung c\u1ee7a n\u00f3 trong to\u00e0n b\u1ed9 website. C\u00f2n kh\u00f3 kh\u0103n cho ng\u01b0\u1eddi d\u00f9ng trong vi\u1ec7c ph\u00e1t hi\u1ec7n s\u1ef1 c\u00f3 m\u1eb7t c\u1ee7a trang m\u1ed3 c\u00f4i l\u00e0 \u0111i\u1ec1u hi\u1ec3n nhi\u00ean, v\u00ec to\u00e0n b\u1ed9 website c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f3 \u0111\u01b0\u1eddng link n\u00e0o d\u1eabn \u0111\u1ebfn trang m\u1ed3 c\u00f4i c\u1ea3.}}<br><br><strong>Ti\u1ebfp c\u1eadn (Outreach)<\/strong> &#8211; M\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn theo h\u01b0\u1edbng t\u00edch c\u1ef1c \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c backlink cho website c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch li\u00ean h\u1ec7 v\u1edbi c\u00e1c ch\u1ee7 s\u1edf h\u1eefu website kh\u00e1c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"P\"><\/span><strong>P<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Ti\u00eau \u0111\u1ec1 trang (Page Title)<\/strong> &#8211; M\u1ed9t th\u1ebb HTML, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 th\u1ebb ti\u00eau \u0111\u1ec1, ch\u1ec9 \u0111\u1ecbnh ti\u00eau \u0111\u1ec1 c\u1ee7a m\u1ed9t trang web. M\u00e3 \u0111\u01b0\u1ee3c \u0111\u1eb7t trong th\u1ebb header (&lt;head&gt;) HTML c\u1ee7a m\u1ed9t trang web. V\u0103n b\u1ea3n \u0111\u01b0\u1ee3c vi\u1ebft trong th\u1ebb l\u00e0 nh\u1eefng g\u00ec s\u1ebd xu\u1ea5t hi\u1ec7n nh\u01b0 ti\u00eau \u0111\u1ec1 c\u00f3 th\u1ec3 nh\u1ea5p c\u1ee7a trang khi n\u00f3 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. V\u00ec l\u00fd do n\u00e0y, ti\u00eau \u0111\u1ec1 trang r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi SEO. Trong h\u00ecnh th\u1ee9c vi\u1ebft, ti\u00eau \u0111\u1ec1 trang tr\u00f4ng nh\u01b0 sau:<\/p>\n\n\n\n<p>&lt;title&gt;Ti\u00eau \u0111\u1ec1 c\u1ee7a Trang&lt;\/title&gt;<br><br><strong>L\u01b0\u1ee3t xem trang (Page View)<\/strong> &#8211; S\u1ef1 ki\u1ec7n m\u00e0 m\u1ed9t ng\u01b0\u1eddi d\u00f9ng xem m\u1ed9t trang web m\u1ed9t l\u1ea7n.<br><br><strong>Ph\u00e2n trang (Pagination)<\/strong> &#8211; Vi\u1ec7c chia n\u1ed9i dung trang web th\u00e0nh c\u00e1c trang \u0111\u01b0\u1ee3c \u0111\u00e1nh s\u1ed1, ch\u00fang th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1eb7t (v\u1edbi \u0111i\u1ec1u h\u01b0\u1edbng \u0111\u01b0\u1ee3c \u0111\u00e1nh s\u1ed1) \u1edf cu\u1ed1i m\u1ed7i trang v\u00e0 tham s\u1ed1 (parameter) trong URL.<br><br><strong>V\u1ecb tr\u00ed ho\u1eb7c Pos (SERP)<\/strong> &#8211; V\u1ecb tr\u00ed c\u1ee7a trang web cho truy v\u1ea5n t\u00ecm ki\u1ebfm trong Google t\u1ea1i th\u1eddi \u0111i\u1ec3m thu th\u1eadp d\u1eef li\u1ec7u.<br><br><strong>PPA (Pay Per Action \/ Thanh to\u00e1n theo h\u00e0nh \u0111\u1ed9ng)<\/strong> &#8211; M\u1ed9t m\u00f4 h\u00ecnh qu\u1ea3ng c\u00e1o tr\u00ean Internet t\u01b0\u01a1ng t\u1ef1 nh\u01b0 Thanh to\u00e1n theo nh\u1ea5p chu\u1ed9t (Pay Per Click \/ PPC), \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u00e0 ng\u01b0\u1eddi mua qu\u1ea3ng c\u00e1o, l\u1eabn ng\u01b0\u1eddi \u0111\u1eb7t qu\u1ea3ng c\u00e1o ch\u1ec9 ph\u1ea3i \/ \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n khi nh\u1ea5p chu\u1ed9t d\u1eabn \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i. {{\u0110\u01a1n h\u00e0ng, \u0111i\u1ec1n form, g\u1ecdi \u0111i\u1ec7n, v.v., t\u00f9y thu\u1ed9c v\u00e0o vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u1ee5 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i \u0111\u00f3 l\u00e0 g\u00ec.}}<br><br><strong>PPC (Pay Per Click \/ Thanh to\u00e1n theo nh\u1ea5p chu\u1ed9t)<\/strong> &#8211; M\u1ed9t m\u00f4 h\u00ecnh qu\u1ea3ng c\u00e1o tr\u00ean internet, d\u00f9ng \u0111\u1ec3 thu h\u00fat l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o (Google Ads), n\u01a1i nh\u00e0 qu\u1ea3ng c\u00e1o tr\u1ea3 m\u1ed9t gi\u00e1 ti\u1ec1n c\u1ee5 th\u1ec3 cho m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t.<br><br><strong>Quan h\u1ec7 c\u00f4ng ch\u00fang (Public Relations)<\/strong> &#8211; M\u1ed9t chuy\u00ean ng\u00e0nh ti\u1ebfp th\u1ecb li\u00ean quan \u0111\u1ebfn vi\u1ec7c qu\u1ea3n l\u00fd danh ti\u1ebfng v\u1edbi c\u00f4ng ch\u00fang v\u00e0 truy\u1ec1n th\u00f4ng c\u1ee7a m\u1ed9t ng\u01b0\u1eddi ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u n\u00e0o \u0111\u00f3. C\u00e1c th\u1ef1c h\u00e0nh PR bao g\u1ed3m vi\u1ebft v\u00e0 ph\u00e2n ph\u1ed1i th\u00f4ng c\u00e1o \u0111\u00f3 cho b\u00e1o ch\u00ed, ti\u1ebfp c\u1eadn v\u00e0 h\u00ecnh th\u00e0nh c\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c c\u00f4ng (public partnerships).<br><br><strong>Chuy\u1ec3n \u0111\u1ed5i mua h\u00e0ng \/ Purchase Conversion (trong Market Explorer v\u00e0 Traffic Analytics)<\/strong> &#8211; M\u1ed9t ch\u1ec9 s\u1ed1 cho th\u1ea5y m\u1ed9t s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp c\u00f3 th\u1ec3 \u0111\u00e3 \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh v\u1edbi m\u1ed9t s\u1ed1 chuy\u1ec3n \u0111\u1ed5i. N\u00f3 \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n d\u1ef1a tr\u00ean d\u1eef li\u1ec7u clickstream v\u00e0 xem x\u00e9t c\u00e1c chuy\u1ec3n \u0111\u1ed5i nh\u01b0 l\u01b0\u1ee3t truy c\u1eadp trang &#8220;c\u1ea3m \u01a1n b\u1ea1n&#8221;, c\u00e1c trang thanh to\u00e1n (checkout), v.v.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Q\"><\/span><strong>Q<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>\u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng (Quality Score)<\/strong> &#8211; M\u1ed9t ph\u00e9p \u0111o c\u1ee7a Google v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a m\u1ed9t qu\u1ea3ng c\u00e1o. N\u00f3 d\u1ef1a tr\u00ean m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1, bao g\u1ed3m t\u1ef7 l\u1ec7 nh\u1ea5p (CTR) d\u1ef1 ki\u1ebfn t\u1eeb SERP, m\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a {{l\u1eddi}} qu\u1ea3ng c\u00e1o v\u1edbi t\u1eeb kh\u00f3a, m\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a {{n\u1ed9i dung}} trang \u0111\u00edch \u0111\u1ebfn qu\u1ea3ng c\u00e1o, v\u00e0 b\u1ea3n th\u00e2n t\u1eeb kh\u00f3a \u0111\u00f3.<br><br><strong>Truy v\u1ea5n (Query)<\/strong> &#8211; M\u1ed9t t\u1eeb ho\u1eb7c c\u1ee5m t\u1eeb \u0111\u01b0\u1ee3c nh\u1eadp v\u00e0o m\u1ed9t c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. {{M\u1ed9t t\u1eeb g\u1ea7n nh\u01b0 \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ed3ng ngh\u0129a v\u1edbi Truy v\u1ea5n l\u00e0 T\u1eeb kh\u00f3a.}}<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"R\"><\/span><strong>R<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Ch\u1ec9 s\u1ed1 \u0111\u1ecdc hi\u1ec3u (Readability Score)<\/strong> &#8211; M\u1ed9t ch\u1ec9 s\u1ed1 d\u1ef1a tr\u00ean b\u00e0i ki\u1ec3m tra \u0111\u1ecdc hi\u1ec3u Flesch-Kincaid, m\u00f4 t\u1ea3 m\u1ee9c \u0111\u1ed9 kh\u00f3 kh\u0103n \u0111\u1ec3 hi\u1ec3u v\u0103n b\u1ea3n, c\u00f3 ph\u1ea1m vi thang \u0111o t\u1eeb 0 \u0111\u1ebfn 100. \u0110i\u1ec3m s\u1ed1 c\u00e0ng cao, v\u0103n b\u1ea3n c\u00e0ng d\u1ec5 hi\u1ec3u. Semrush s\u1ebd \u0111\u1ec1 xu\u1ea5t ch\u1ec9 s\u1ed1 trung b\u00ecnh c\u1ee7a \u0111i\u1ec3m \u0111\u1ecdc hi\u1ec3u c\u1ee7a m\u01b0\u1eddi \u0111\u1ed1i th\u1ee7 h\u00e0ng \u0111\u1ea7u c\u1ee7a b\u1ea1n, {{b\u1ea1n c\u00f3 th\u1ec3 xem \u0111\u00f3 nh\u01b0}} l\u00e0 m\u1ee5c ti\u00eau cho \u0111i\u1ec3m \u0111\u1ecdc hi\u1ec3u c\u1ee7a n\u1ed9i dung b\u1ea1n vi\u1ebft ra.<br><br><strong>Chuy\u1ec3n h\u01b0\u1edbng (Redirect)<\/strong> &#8211; B\u1ea5t k\u1ef3 ph\u01b0\u01a1ng ph\u00e1p n\u00e0o \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 thay \u0111\u1ed5i \u0111\u1ecba ch\u1ec9 c\u1ee7a m\u1ed9t trang \u0111\u00edch, ch\u1eb3ng h\u1ea1n nh\u01b0 khi m\u1ed9t site \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ebfn m\u1ed9t t\u00ean mi\u1ec1n m\u1edbi ho\u1eb7c trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a m\u1ed9t gateway n\u00e0o \u0111\u00f3.<br><br><strong>L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp gi\u1edbi thi\u1ec7u (Referral Traffic)<\/strong> &#8211; L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n t\u1eeb m\u1ed9t ngu\u1ed3n web (backlink) b\u00ean ngo\u00e0i SE v\u00e0 SM. V\u00ed d\u1ee5, b\u1ea5t c\u1ee9 khi n\u00e0o ai \u0111\u00f3 nh\u1ea5p v\u00e0o m\u1ed9t li\u00ean k\u1ebft si\u00eau v\u0103n b\u1ea3n t\u1eeb m\u1ed9t site kh\u00e1c d\u1eabn \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n, n\u00f3 s\u1ebd \u0111\u01b0\u1ee3c coi l\u00e0 L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp th\u00f4ng qua Gi\u1edbi thi\u1ec7u (Referral Traffic).<br><br><strong>Ng\u01b0\u1eddi gi\u1edbi thi\u1ec7u (Referrer)<\/strong> &#8211; K\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, m\u1ed9t t\u00ean mi\u1ec1n n\u00e0o \u0111\u00f3, ho\u1eb7c t\u1eeb ngu\u1ed3n truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i, t\u1eeb \u0111\u00f3 m\u1ed9t kh\u00e1ch truy c\u1eadp v\u00e0o trang web \u0111\u00edch.<br><br><strong>\u0110\u1ed9 li\u00ean quan (Relevancy)<\/strong> &#8211; M\u1ed9t ch\u1ec9 s\u1ed1 cho th\u1ea5y m\u1ee9c \u0111\u1ed9 m\u00e0 website t\u01b0\u01a1ng \u1ee9ng v\u1edbi truy v\u1ea5n c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm theo thu\u1eadt to\u00e1n c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<br><br><strong>K\u1ebft qu\u1ea3 (Results)<\/strong> &#8211; S\u1ed1 l\u01b0\u1ee3ng t\u1ea5t c\u1ea3 c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c tr\u1ea3 v\u1ec1 cho m\u1ed9t t\u1eeb kh\u00f3a.<br><br><strong>\u0110\u00e1nh gi\u00e1 (Reviews)<\/strong> &#8211; M\u1ed9t T\u00ednh n\u0103ng SERP (SERP Feature) c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb c\u00f9ng v\u1edbi k\u1ebft qu\u1ea3 c\u1ee7a t\u00ean mi\u1ec1n trong t\u00ecm ki\u1ebfm tr\u00ean Google. N\u00f3 c\u00f3 th\u1ec3 ch\u1ec9 ra tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng v\u1edbi m\u1ed9t doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i, s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3, ho\u1eb7c c\u00e1c lo\u1ea1i ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng (nh\u01b0 s\u00e1ch ho\u1eb7c phim), b\u00ean c\u1ea1nh nh\u1eefng th\u1ee9 kh\u00e1c. \u0110\u00e1nh gi\u00e1 t\u01b0\u01a1ng \u1ee9ng v\u1edbi \u0111\u00e1nh gi\u00e1 c\u1ee7a b\u1ea1n s\u1ebd lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u1eb7t ngay d\u01b0\u1edbi li\u00ean k\u1ebft c\u1ee7a b\u1ea1n v\u00e0 s\u1ebd hi\u1ec3n th\u1ecb &#8220;\u0111\u00e1nh gi\u00e1 sao \/ star rating&#8221; c\u1ee7a b\u1ea1n c\u0169ng nh\u01b0 s\u1ed1 l\u01b0\u1ee3ng \u0111\u00e1nh gi\u00e1 b\u1ea1n c\u00f3.<br><br><strong>Rich Snippet<\/strong> &#8211; M\u1ed9t rich snippet tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3n th\u1ecb th\u00f4ng tin b\u1ed5 sung li\u00ean quan \u0111\u1ebfn m\u1ed9t URL. V\u00ed d\u1ee5, sao \u0111\u00e1nh gi\u00e1, gi\u1edd l\u00e0m vi\u1ec7c, h\u00ecnh \u1ea3nh, v\u00e0 danh m\u1ee5c, nh\u1eefng c\u00e1i v\u1eeba n\u00f3i l\u00e0 t\u1ea5t c\u1ea3 c\u00e1c v\u00ed d\u1ee5 v\u1ec1 rich snippets c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n v\u1edbi m\u1ed9t k\u1ebft qu\u1ea3 th\u00f4ng th\u01b0\u1eddng. Nh\u1eefng m\u1ea9u th\u00f4ng tin n\u00e0y xu\u1ea5t hi\u1ec7n tr\u00ean SERPs l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a vi\u1ec7c \u00e1p d\u1ee5ng d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac (structured data) \u0111\u1ec3 \u0111\u00e1nh d\u1ea5u website c\u1ee7a b\u1ea1n v\u00e0 g\u1eafn nh\u00e3n th\u00f4ng tin trang web c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p. M\u1ed9t s\u1ed1 rich snippets c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 c\u00e1c t\u00ednh n\u0103ng SERP (SERP features).<br><br><strong>Robots.txt<\/strong> &#8211; M\u1ed9t t\u1ec7p c\u00f4ng khai \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c qu\u1ea3n tr\u1ecb vi\u00ean website, n\u00f3 cung c\u1ea5p h\u01b0\u1edbng d\u1eabn cho bot v\u1ec1 c\u00e1ch thu th\u1eadp d\u1eef li\u1ec7u tr\u00ean website c\u1ee7a h\u1ecd. Bot s\u1ebd \u0111\u1ecdc t\u1ec7p robots.txt tr\u01b0\u1edbc khi truy c\u1eadp URL, v\u00e0 t\u1ec7p c\u00f3 kh\u1ea3 n\u0103ng b\u1ea3o bot kh\u00f4ng truy c\u1eadp v\u00e0o c\u00e1c th\u01b0 m\u1ee5c c\u1ee5 th\u1ec3 n\u00e0o \u0111\u00f3 (th\u01b0 m\u1ee5c ho\u1eb7c\/v\u00e0 th\u01b0 m\u1ee5c con) v\u1edbi m\u1ed9t l\u1ec7nh &#8220;disallow&#8221;. T\u1ec7p n\u00e0y c\u0169ng c\u00f3 th\u1ec3 cho bot bi\u1ebft c\u00e1c URL c\u1ee5 th\u1ec3 c\u1ee7a sitemap c\u1ee7a m\u1ed9t website, n\u1ebfu n\u00f3 c\u00f3 nhi\u1ec1u sitemap. \u0110\u1ec3 t\u00ecm t\u1ec7p robots.txt c\u1ee7a m\u1ed9t t\u00ean mi\u1ec1n, nh\u1eadp \/robots.txt sau TLD. V\u00ed d\u1ee5, semrush.com\/robots.txt.<br><br><strong>ROI (Return On Investment \/ L\u1ee3i nhu\u1eadn tr\u00ean \u0111\u1ea7u t\u01b0)<\/strong> &#8211; T\u1ef7 l\u1ec7 gi\u1eefa thu nh\u1eadp r\u00f2ng v\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 \u0111\u1ecbnh l\u01b0\u1ee3ng l\u1ee3i nhu\u1eadn tr\u00ean \u0111\u1ea7u t\u01b0, v\u00e0 do \u0111\u00f3 chi ph\u00ed\/l\u1ee3i nhu\u1eadn c\u1ee7a c\u00e1c k\u1ebf ho\u1ea1ch kh\u00e1c nhau.<br><br><strong>T\u00ean mi\u1ec1n g\u1ed1c (Root Domain)<\/strong> &#8211; C\u1ea5p \u0111\u1ed9 ph\u00e2n c\u1ea5p cao nh\u1ea5t c\u1ee7a m\u1ed9t website ch\u1ee9a t\u1ea5t c\u1ea3 c\u00e1c t\u00ean mi\u1ec1n ph\u1ee5 (subdomain) v\u00e0 th\u01b0 m\u1ee5c con b\u00ean trong n\u00f3. T\u00ean mi\u1ec1n g\u1ed1c \u0111\u01b0\u1ee3c theo sau b\u1edfi m\u1ed9t d\u1ea5u ch\u1ea5m v\u00e0 TLD (.com, .org, v.v.). V\u00ed d\u1ee5, example.com l\u00e0 m\u1ed9t t\u00ean mi\u1ec1n g\u1ed1c, trong khi blog.example.com l\u00e0 m\u1ed9t t\u00ean mi\u1ec1n ph\u1ee5 b\u00ean trong n\u00f3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"S\"><\/span><strong>S<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>SaaS (Software as a Service \/ Ph\u1ea7n m\u1ec1m d\u01b0\u1edbi d\u1ea1ng D\u1ecbch v\u1ee5)<\/strong> \u2013 M\u1ed9t m\u00f4 h\u00ecnh cung c\u1ea5p ph\u1ea7n m\u1ec1m th\u00f4ng qua gi\u1ea5y ph\u00e9p d\u1ef1a tr\u00ean \u0111\u0103ng k\u00fd, \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef t\u1eeb m\u1ed9t v\u1ecb tr\u00ed trung t\u00e2m d\u1ea1ng website {{v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng truy c\u1eadp qua tr\u00ecnh duy\u1ec7t}}. Semrush l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 SaaS, c\u00f9ng v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c nh\u01b0 Gmail, Netflix, ho\u1eb7c Salesforce.<br><br><strong>SAB (Service Area Business \/ D\u1ecbch v\u1ee5 kinh doanh theo khu v\u1ef1c)<\/strong> \u2013 M\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00f3 ho\u1eb7c kh\u00f4ng c\u00f3 c\u1eeda h\u00e0ng t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng nh\u01b0ng cung c\u1ea5p d\u1ecbch v\u1ee5 b\u1eb1ng c\u00e1ch di chuy\u1ec3n \u0111\u1ebfn \u0111\u1ecba \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00e1c v\u00ed d\u1ee5 ph\u1ed5 bi\u1ebfn bao g\u1ed3m d\u1ecbch v\u1ee5 giao h\u00e0ng, th\u1ee3 s\u1eeda \u1ed1ng n\u01b0\u1edbc, c\u00f4ng ty ki\u1ebfn tr\u00fac phong c\u1ea3nh, v.v. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh khu v\u1ef1c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n cho Google n\u1eb1m trong Google Business Profile (tr\u01b0\u1edbc \u0111\u00e2y c\u00f3 t\u00ean l\u00e0 Google My Business) l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a local SEO.<br><br><strong>Schema.org<\/strong> \u2013 M\u1ed9t website c\u00f4ng b\u1ed1 t\u00e0i li\u1ec7u v\u00e0 h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac (structured data).<br><br><strong>Scraping (Web Scraping, Screen Scraping, Web Data Extraction, Web Harvesting, v.v.) <\/strong>\u2013 \u0110\u00e2y l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 tr\u00edch xu\u1ea5t l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u t\u1eeb c\u00e1c website, n\u01a1i d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c tr\u00edch xu\u1ea5t v\u00e0 l\u01b0u v\u00e0o m\u1ed9t t\u1eadp tin c\u1ee5c b\u1ed9 tr\u00ean m\u00e1y t\u00ednh c\u1ee7a b\u1ea1n ho\u1eb7c v\u00e0o m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u d\u01b0\u1edbi d\u1ea1ng b\u1ea3ng (b\u1ea3ng t\u00ednh \/ spreadsheet).<br><br><strong>SE Traffic Price<\/strong> \u2013 Gi\u00e1 \u01b0\u1edbc t\u00ednh h\u00e0ng th\u00e1ng cho m\u1ed9t chi\u1ebfn d\u1ecbch Qu\u1ea3ng c\u00e1o cho c\u00f9ng m\u1ed9t l\u01b0\u1ee3ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean nh\u01b0 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb trong b\u00e1o c\u00e1o Domain.<br><br><strong>Search Engine (SE \/ M\u00e1y t\u00ecm ki\u1ebfm)<\/strong> \u2013 M\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u00ecm ki\u1ebfm m\u1ed9t t\u00e0i li\u1ec7u ho\u1eb7c nh\u00f3m t\u00e0i li\u1ec7u, ch\u00fang l\u00e0 k\u1ebft qu\u1ea3 ph\u00f9 h\u1ee3p v\u1edbi c\u1ee5m t\u1eeb kh\u00f3a {{truy v\u1ea5n}} c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 tr\u1ea3 v\u1ec1 danh s\u00e1ch c\u00e1c k\u1ebft qu\u1ea3 ph\u00f9 h\u1ee3p nh\u1ea5t. C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm tr\u00ean internet nh\u01b0 Google v\u00e0 Yahoo t\u00ecm ki\u1ebfm tr\u00ean to\u00e0n b\u1ed9 internet \u0111\u1ec3 t\u00ecm c\u00e1c k\u1ebft qu\u1ea3 ph\u00f9 h\u1ee3p.<br><br><strong>Search Traffic<\/strong> \u2013 L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n tr\u1ef1c ti\u1ebfp t\u1eeb m\u1ed9t c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm n\u00e0o \u0111\u00f3.<br><br><strong>SEM (Search Engine Marketing \/ Ti\u1ebfp th\u1ecb th\u00f4ng qua C\u00f4ng c\u1ee5 T\u00ecm ki\u1ebfm)<\/strong> \u2013 M\u1ed9t d\u1ecbch v\u1ee5 chuy\u00ean nghi\u1ec7p v\u1edbi m\u1ee5c ti\u00eau thu h\u00fat th\u00eam l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn m\u1ed9t website th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c bao g\u1ed3m qu\u1ea3ng c\u00e1o PPC (pay-per-click), Google Shopping, Ti\u1ebfp th\u1ecb qua m\u1ea1ng x\u00e3 h\u1ed9i, SEO, Ti\u1ebfp th\u1ecb N\u1ed9i dung (Content Marketing), v\u00e0 nhi\u1ec1u th\u1ef1c h\u00e0nh kh\u00e1c.<br><br><strong>Semantic Core<\/strong> \u2013 Nh\u00f3m c\u00e1c t\u1eeb kh\u00f3a x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c ch\u1ee7 \u0111\u1ec1 tr\u1ecdng t\u00e2m ho\u1eb7c ng\u1eef c\u1ea3nh c\u1ee7a website. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch c\u00e1c t\u1eeb kh\u00f3a trong Semantic Core, c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 kh\u1edbp ch\u00ednh x\u00e1c h\u01a1n n\u1ed9i dung c\u1ee7a m\u1ed9t trang web v\u1edbi c\u00e1c truy v\u1ea5n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, cu\u1ed1i c\u00f9ng d\u1eabn \u0111\u1ebfn x\u1ebfp h\u1ea1ng cao h\u01a1n v\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u00fang nhu c\u1ea7u h\u01a1n (more targeted traffic).<br><br><strong>Semrush Rank<\/strong> \u2013 X\u1ebfp h\u1ea1ng t\u00f9y ch\u1ec9nh cho c\u00e1c t\u00ean mi\u1ec1n. \u0110i\u1ec1u n\u00e0y ch\u1ec9 ra m\u1ee9c \u0111\u1ed9 hi\u1ec7n di\u1ec7n c\u1ee7a m\u1ed9t t\u00ean mi\u1ec1n tr\u00ean Internet d\u1ef1a tr\u00ean x\u1ebfp h\u1ea1ng t\u1ef1 nhi\u00ean v\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u00ecm ki\u1ebfm (search traffic). Gi\u00e1 tr\u1ecb n\u00e0y \u0111\u01b0\u1ee3c t\u00ednh d\u1ef1a tr\u00ean \u0111\u1ed9 hi\u1ec3n th\u1ecb c\u1ee7a x\u1ebfp h\u1ea1ng t\u00ean mi\u1ec1n \u0111\u00f3 cho c\u00e1c t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb trong c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a ch\u00fang t\u00f4i (Semrush). L\u01b0\u1ee3ng th\u00f4ng tin ch\u00fang t\u00f4i hi\u1ec3n th\u1ecb cho t\u00ean mi\u1ec1n n\u00e0y s\u1ebd d\u1ef1a tr\u00ean c\u00e1ch ch\u00fang t\u00f4i l\u1ea5y d\u1eef li\u1ec7u.<br><br><strong>SEO (Search Engine Optimization \/ T\u1ed1i \u01b0u h\u00f3a C\u00f4ng c\u1ee5 T\u00ecm ki\u1ebfm)<\/strong> \u2013 M\u1ed9t s\u1ed1 th\u1ef1c h\u00e0nh v\u1edbi m\u1ee5c ti\u00eau thu h\u00fat th\u00eam l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean v\u00e0o website t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c bao g\u1ed3m vi\u1ec7c thay \u0111\u1ed5i nhi\u1ec1u kh\u00eda c\u1ea1nh k\u1ef9 thu\u1eadt v\u00e0 n\u1ed9i dung c\u1ee7a website \u0111\u1ec3 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb (visibility) {{tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm}} c\u1ee7a n\u00f3.<br><br><strong>SERP<\/strong> \u2013 L\u00e0 vi\u1ebft t\u1eaft c\u1ee7a t\u1eeb ti\u1ebfng Anh Search Engine Results Page \/ Trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, v\u00e0 l\u00e0 danh s\u00e1ch t\u1ea5t c\u1ea3 c\u00e1c trang web, qu\u1ea3ng c\u00e1o, v\u00e0 c\u00e1c t\u00ednh n\u0103ng SERP do c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u01b0a ra khi tr\u1ea3 l\u1ea1i k\u1ebft qu\u1ea3 cho m\u1ed9t truy v\u1ea5n n\u00e0o \u0111\u00f3.<br><br><strong>SERP Features (c\u00f9ng v\u1edbi Rich Snippet)<\/strong> \u2013 SERP features l\u00e0 b\u1ea5t k\u1ef3 k\u1ebft qu\u1ea3 n\u00e0o tr\u00ean Trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google (SERP) kh\u00f4ng ph\u1ea3i l\u00e0 k\u1ebft qu\u1ea3 t\u1ef1 nhi\u00ean theo ki\u1ec3u truy\u1ec1n th\u1ed1ng. C\u00e1c SERP features ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 k\u1ebft qu\u1ea3 tr\u1ea3 ti\u1ec1n, featured snippets (\u0111o\u1ea1n tr\u00edch n\u1ed5i b\u1eadt), local packs (g\u00f3i \u0111\u1ecba ph\u01b0\u01a1ng), knowledge panels (b\u1ea3ng ki\u1ebfn th\u1ee9c), v.v.<br><br><strong>SERP Source<\/strong> \u2013 \u0110\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t \u1ea3nh ch\u1ee5p nhanh c\u1ee7a Trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm n\u01a1i Semrush thu th\u1eadp d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh. Khi Semrush x\u00e1c \u0111\u1ecbnh m\u1ed9t x\u1ebfp h\u1ea1ng cho m\u1ed9t t\u00ean mi\u1ec1n\/t\u1eeb kh\u00f3a, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y x\u1ebfp h\u1ea1ng \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh trong SERP Source. Khi b\u1ea1n nh\u1ea5p v\u00e0o bi\u1ec3u t\u01b0\u1ee3ng, m\u1ed9t c\u1eeda s\u1ed5 pop-up s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb y\u00eau c\u1ea7u b\u1ea1n &#8220;Xem SERP&#8221;, v\u00e0 sau \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 xem \u1ea3nh ch\u1ee5p m\u00e0n h\u00ecnh.<br><br><strong>SERP Volatility (Bi\u1ebfn \u0111\u1ed9ng tr\u00ean SERP)<\/strong> \u2013 S\u1ef1 thay \u0111\u1ed5i c\u00e1c v\u1ecb tr\u00ed tr\u00ean SERP th\u01b0\u1eddng l\u00e0 h\u1ec7 qu\u1ea3 c\u1ee7a m\u1ed9t c\u1eadp nh\u1eadt c\u01a1 s\u1edf d\u1eef li\u1ec7u ho\u1eb7c thu\u1eadt to\u00e1n c\u1ee7a Google. \u0110\u00e2y l\u00e0 nguy\u00ean nh\u00e2n g\u00e2y ra nhi\u1ec1u lo l\u1eafng v\u00e0 b\u1ed1i r\u1ed1i cho c\u00e1c qu\u1ea3n tr\u1ecb vi\u00ean web khi x\u1ebfp h\u1ea1ng c\u1ee7a h\u1ecd b\u1ecb gi\u1ea3m trong SERPs. Ho\u1eb7c n\u00f3 ch\u1ec9 \u0111\u1ebfn kho\u1ea3ng th\u1eddi gian trong m\u1ed9t \u0111\u1ee3t c\u1eadp nh\u1eadt ch\u1ec9 m\u1ee5c c\u1ee7a Google khi c\u00e1c trung t\u00e2m d\u1eef li\u1ec7u kh\u00e1c nhau c\u00f3 d\u1eef li\u1ec7u kh\u00e1c nhau.<br><br><strong>Serviceable Available Market (SAM)<\/strong> \u2013 L\u01b0\u1ee3ng nhu c\u1ea7u trong Total Addressable Market t\u1eeb nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 s\u1eb5n s\u00e0ng v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng mua m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p.<br><br><strong>Share of Voice (trong Semrush)<\/strong> \u2013 M\u1ed9t ch\u1ec9 s\u1ed1 xem x\u00e9t t\u1ed5ng c\u1ed9ng kh\u1ed1i l\u01b0\u1ee3ng k\u1ebft h\u1ee3p c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a trong m\u1ed9t chi\u1ebfn d\u1ecbch Position Tracking (theo d\u00f5i v\u1ecb tr\u00ed), v\u00e0 hi\u1ec3n th\u1ecb t\u1ef7 l\u1ec7 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp m\u00e0 m\u1ed7i trang web nh\u1eadn \u0111\u01b0\u1ee3c. Ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c \u0111\u00e1nh tr\u1ecdng s\u1ed1 b\u1eb1ng s\u1ed1 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm th\u1ef1c t\u1ebf v\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u01b0\u1edbc t\u00ednh thay v\u00ec ch\u1ec9 b\u1edfi s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a. Share of voice \u0111\u1ea1i di\u1ec7n cho t\u1ea7n su\u1ea5t m\u1ed9t trang web xu\u1ea5t hi\u1ec7n t\u01b0\u01a1ng \u1ee9ng v\u1edbi m\u1ed7i t\u00ecm ki\u1ebfm, ch\u1ee9 kh\u00f4ng ch\u1ec9 v\u1edbi t\u1eebng t\u1eeb kh\u00f3a m\u00e0 th\u00f4i.<br><br><strong>Sitelinks<\/strong> \u2013 M\u1ed9t t\u00ednh n\u0103ng SERP hi\u1ec3n th\u1ecb trang ch\u00ednh c\u1ee7a t\u00ean mi\u1ec1n c\u0169ng nh\u01b0 c\u00e1c li\u00ean k\u1ebft n\u1ed9i b\u1ed9 \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p><strong>Sitemap.xml<\/strong> \u2013 M\u1ed9t t\u1eadp tin XML li\u1ec7t k\u00ea c\u00e1c URL c\u1ee7a m\u1ed9t website. T\u1eadp tin n\u00e0y th\u00f4ng b\u00e1o cho bot v\u00e0 crawler nh\u1eefng t\u1eadp tin v\u00e0 th\u00f4ng tin n\u00e0o c\u00f3 s\u1eb5n tr\u00ean m\u1ed9t website. Khi c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111ang crawling m\u1ed9t website, ch\u00fang s\u1ebd xem x\u00e9t sitemap \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec quan tr\u1ecdng v\u00e0 c\u00e1ch \u0111i\u1ec1u h\u01b0\u1edbng site nh\u1eb1m t\u00ecm c\u00e1c t\u00e0i li\u1ec7u v\u00e0 t\u1eadp tin \u0111\u1ec3 crawling v\u00e0 l\u1eadp ch\u1ec9 m\u1ee5c (index). Sitemap.xml kh\u00f4ng gi\u1ed1ng sitemap d\u1ea1ng HTML, sitemap d\u1ea1ng HTML \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 cho con ng\u01b0\u1eddi xem, gi\u00fap h\u1ecd bi\u1ebft c\u00e1c khu v\u1ef1c kh\u00e1c nhau tr\u00ean website.<\/p>\n\n\n\n<p><strong>SMM (Social media marketing \/ Ti\u1ebfp th\u1ecb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i)<\/strong> &#8211; M\u1ed9t d\u1ecbch v\u1ee5 chuy\u00ean nghi\u1ec7p, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 tr\u00ean Internet.<\/p>\n\n\n\n<p><strong>L\u01b0u l\u01b0\u1ee3ng t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i (Social Traffic)<\/strong> &#8211; L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn site c\u1ee7a b\u1ea1n t\u1eeb c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i (social media platforms) kh\u00e1c nhau.<\/p>\n\n\n\n<p><strong>Th\u1eed nghi\u1ec7m chia \u0111\u00f4i (Split Testing)<\/strong> &#8211; \u0110\u00f4i khi \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Th\u1eed nghi\u1ec7m A\/B, \u0111\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh so s\u00e1nh hai phi\u00ean b\u1ea3n c\u1ee7a m\u1ed9t trang web, email, ho\u1eb7c c\u00e1c d\u1ea1ng ti\u1ebfp th\u1ecb kh\u00e1c v\u1edbi ch\u1ec9 m\u1ed9t y\u1ebfu t\u1ed1 thay \u0111\u1ed5i. V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n \u0111ang th\u1eed nghi\u1ec7m A\/B cho m\u1ed9t ti\u00eau \u0111\u1ec1, b\u1ea1n s\u1ebd t\u1ea1o hai phi\u00ean b\u1ea3n c\u1ee7a c\u00f9ng m\u1ed9t trang v\u00e0 ch\u1ec9 thay \u0111\u1ed5i ti\u00eau \u0111\u1ec1 th\u00f4i, v\u00e0 sau \u0111\u00f3 b\u1ea1n theo d\u00f5i \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c phi\u00ean b\u1ea3n n\u00e0o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<p><strong>Sponsored (\u0110\u01b0\u1ee3c t\u00e0i tr\u1ee3 )<\/strong> &#8211; M\u1ed9t thu\u1ed9c t\u00ednh n\u00ean s\u1eed d\u1ee5ng cho t\u1ea5t c\u1ea3 n\u1ed9i dung \u0111\u01b0\u1ee3c tr\u1ea3 ph\u00ed\/t\u00e0i tr\u1ee3. \u0110\u1ec3 \u0111\u00e1nh d\u1ea5u n\u1ed9i dung \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3, th\u00eam thu\u1ed9c t\u00ednh rel=&#8221;sponsored&#8221; v\u00e0o li\u00ean k\u1ebft t\u01b0\u01a1ng \u1ee9ng, v\u00ed d\u1ee5:<\/p>\n\n\n\n<p>&lt;a href=&#8221;http:\/\/www.example.com\/&#8221; rel=&#8221;nofollow sponsored&#8221;&gt;V\u0103n b\u1ea3n li\u00ean k\u1ebft&lt;\/a&gt;<br><br><strong>Ch\u1ee9ng ch\u1ec9 SSL (SSL Certificate)<\/strong> &#8211; M\u1ed9t t\u1ec7p d\u1eef li\u1ec7u nh\u1ecf d\u00f9ng \u0111\u1ec3 m\u00e3 h\u00f3a v\u00e0 b\u1ea3o v\u1ec7 th\u00f4ng tin s\u1ed1. Khi m\u1ed9t ch\u1ee9ng ch\u1ec9 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi m\u1ed9t site, n\u00f3 \u0111\u1ea3m b\u1ea3o k\u1ebft n\u1ed1i an to\u00e0n gi\u1eefa m\u00e1y ch\u1ee7 web v\u00e0 tr\u00ecnh duy\u1ec7t web, b\u1ea3o v\u1ec7 th\u00f4ng tin c\u1ee7a ng\u01b0\u1eddi d\u00f9ng Internet v\u00e0 website. Khi m\u1ed9t website s\u1eed d\u1ee5ng ch\u1ee9ng ch\u1ec9 SSL, n\u00f3 s\u1ebd th\u00eam bi\u1ec3u t\u01b0\u1ee3ng kh\u00f3a {{m\u00e0u xanh}} v\u00e0 c\u00f3 https \u1edf \u0111\u1ea7u \u0111\u1ecba ch\u1ec9 website.<br><br><strong>D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac (Structured data)<\/strong> &#8211; M\u1ed9t ki\u1ec3u t\u1eeb v\u1ef1ng ng\u1eef ngh\u0129a c\u1ee7a c\u00e1c th\u1ebb tags (ho\u1eb7c microdata) m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u00eam n\u00f3 v\u00e0o trong trang HTML c\u1ee7a b\u1ea1n, \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap c\u1ea3i thi\u1ec7n c\u00e1ch m\u00e1y t\u00ecm ki\u1ebfm \u0111\u1ecdc v\u00e0 hi\u1ec3n th\u1ecb trang c\u1ee7a b\u1ea1n trong SERPs.<br><br><strong>T\u00ean mi\u1ec1n ph\u1ee5 (Subdomain)<\/strong> &#8211; M\u1ed9t khu v\u1ef1c c\u1ee7a m\u1ed9t website trong m\u1ed9t mi\u1ec1n g\u1ed1c (root domain) c\u00f3 \u0111\u1ecba ch\u1ec9 ri\u00eang c\u1ee7a n\u00f3, v\u00e0 \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh b\u1edfi t\u00ean c\u1ee7a n\u00f3 v\u00e0 m\u1ed9t d\u1ea5u ch\u1ea5m tr\u01b0\u1edbc mi\u1ec1n g\u1ed1c. V\u00ed d\u1ee5, blog.example.com l\u00e0 m\u1ed9t t\u00ean mi\u1ec1n ph\u1ee5 trong mi\u1ec1n g\u1ed1c example.com.<br><br><strong>Th\u01b0 m\u1ee5c con (Subfolder)<\/strong> &#8211; Th\u01b0 m\u1ee5c con l\u00e0 m\u1ed9t ph\u1ea7n trong m\u1ed9t website, n\u00f3 \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh b\u1edfi m\u1ed9t d\u1ea5u g\u1ea1ch ch\u00e9o \u201c\/\u201d sau TLD v\u00e0 t\u00ean c\u1ee7a th\u01b0 m\u1ee5c \u0111\u00f3. V\u00ed d\u1ee5, example.com\/subfolder l\u00e0 m\u1ed9t th\u01b0 m\u1ee5c con trong mi\u1ec1n example.com<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"T\"><\/span><strong>T<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>TF-IDF (Term Frequency \u2014 Inverse Document Frequency \/ T\u1ea7n su\u1ea5t t\u1eeb \u2014 T\u1ea7n su\u1ea5t t\u00e0i li\u1ec7u ngh\u1ecbch \u0111\u1ea3o)<\/strong> &#8211; M\u1ed9t c\u00e1ch \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng c\u1ee7a m\u1ed9t thu\u1eadt ng\u1eef nh\u1ea5t \u0111\u1ecbnh \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u1ee7 \u0111\u1ec1 c\u0169ng nh\u01b0 hi\u1ec3u to\u00e0n b\u1ed9 t\u00e0i li\u1ec7u. N\u00f3i c\u00e1ch kh\u00e1c, n\u00f3 cho b\u1ea1n bi\u1ebft m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng c\u1ee7a c\u1ee5m t\u1eeb m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean t\u1ea7n su\u1ea5t n\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp trong t\u1eadp v\u0103n b\u1ea3n.<br><br><strong>Th\u1eddi gian tr\u00ean Trang (Time on Page)<\/strong> &#8211; L\u01b0\u1ee3ng th\u1eddi gian m\u00e0 ng\u01b0\u1eddi d\u00f9ng d\u00e0nh tr\u00ean m\u1ed9t trang tr\u01b0\u1edbc khi nh\u1ea5p \u0111i {{kh\u1ecfi trang \u0111\u00f3}}. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t d\u1ea5u hi\u1ec7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u1ef1 ph\u00f9 h\u1ee3p c\u1ee7a n\u1ed9i dung trang {{v\u1edbi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng}}.<br><br><strong>Th\u1ebb Ti\u00eau \u0111\u1ec1 (Title Tag)<\/strong> &#8211; L\u00e0 m\u1ed9t th\u1ebb HTML, c\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 ti\u00eau \u0111\u1ec1 trang (page title), ch\u1ec9 \u0111\u1ecbnh ti\u00eau \u0111\u1ec1 c\u1ee7a m\u1ed9t trang web. M\u00e3 \u0111\u01b0\u1ee3c \u0111\u1eb7t trong th\u1ebb ti\u00eau \u0111\u1ec1 (&lt;head&gt;) c\u1ee7a m\u00e3 HTML c\u1ee7a trang web. V\u0103n b\u1ea3n \u0111\u01b0\u1ee3c vi\u1ebft trong th\u1ebb s\u1ebd xu\u1ea5t hi\u1ec7n nh\u01b0 ti\u00eau \u0111\u1ec1 c\u00f3 th\u1ec3 nh\u1ea5p c\u1ee7a trang khi n\u00f3 x\u1ebfp h\u1ea1ng tr\u00ean m\u1ed9t trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. V\u00ec l\u00fd do n\u00e0y, th\u1ebb ti\u00eau \u0111\u1ec1 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi SEO. Trong h\u00ecnh th\u1ee9c vi\u1ebft, th\u1ebb ti\u00eau \u0111\u1ec1 tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0y:<\/p>\n\n\n\n<p>&lt;title&gt;Ti\u00eau \u0111\u1ec1 c\u1ee7a Trang&lt;\/title&gt;<\/p>\n\n\n\n<p><strong>TLD (Top Level Domain)<\/strong> &#8211; \u0110\u1ea1i di\u1ec7n cho ph\u1ea7n m\u1edf r\u1ed9ng c\u1ee7a t\u00ean mi\u1ec1n (.gov, .org, .edu, .com, v.v.) {{\u0110\u1ed1i v\u1edbi t\u00ean mi\u1ec1n qu\u1ed1c gia s\u1ebd l\u00e0 c\u00e1c d\u1ea1ng nh\u01b0 .vn, .us, .uk, .sg, .de, v.v.}}<br><br><strong>Hi\u1ec7u qu\u1ea3 Ch\u1ee7 \u0111\u1ec1 (trong Nghi\u00ean c\u1ee9u Ch\u1ee7 \u0111\u1ec1) \/ Topic Efficiency (in Topic Research)<\/strong> &#8211; M\u1ed9t ch\u1ec9 s\u1ed1 \u0111\u1ecbnh t\u00ednh \u0111\u1ea1i di\u1ec7n cho t\u1ef7 l\u1ec7 gi\u1eefa kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a m\u1ed9t ch\u1ee7 \u0111\u1ec1 v\u00e0 \u0111\u1ed9 kh\u00f3. M\u1ed9t \u0111i\u1ec3m s\u1ed1 Hi\u1ec7u qu\u1ea3 Ch\u1ee7 \u0111\u1ec1 cao h\u01a1n th\u01b0\u1eddng l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn h\u01a1n v\u00e0 \u0111\u1ed9 kh\u00f3 th\u1ea5p h\u01a1n. Hi\u1ec7u qu\u1ea3 Ch\u1ee7 \u0111\u1ec1 cao c\u00f3 th\u1ec3 \u0111\u1ea1i di\u1ec7n cho m\u1ed9t ch\u1ee7 \u0111\u1ec1 t\u1ed1t \u0111\u1ec3 nh\u1eafm \u0111\u1ebfn v\u1edbi n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb n\u1ed9i dung.<br><br><strong>Total Addressable Market (TAM)<\/strong> &#8211; T\u1ed5ng nhu c\u1ea7u t\u1eeb t\u1ea5t c\u1ea3 c\u00e1c c\u00e1 nh\u00e2n trong th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. S\u1ed1 n\u00e0y bao g\u1ed3m nhu c\u1ea7u t\u1eeb nh\u1eefng ng\u01b0\u1eddi c\u1ea7n m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p, ngay c\u1ea3 khi h\u1ecd kh\u00f4ng s\u1eb5n l\u00f2ng, s\u1eb5n s\u00e0ng, ho\u1eb7c c\u00f3 kh\u1ea3 n\u0103ng mua h\u00e0ng.<br><br><strong>T\u1ed5ng th\u1eddi gian ch\u1eb7n (Total Blocking Time \/ TBT)<\/strong> &#8211; ch\u1ec9 s\u1ed1 \u0111o t\u1ed5ng l\u01b0\u1ee3ng th\u1eddi gian gi\u1eefa First Contentful Paint (FCP) v\u00e0 Time to Interactive (TTI) n\u01a1i lu\u1ed3ng ch\u00ednh b\u1ecb ch\u1eb7n \u0111\u1ee7 l\u00e2u \u0111\u1ec3 ng\u0103n ch\u1eb7n kh\u1ea3 n\u0103ng ph\u1ea3n h\u1ed3i \u0111\u1ea7u v\u00e0o. Ch\u1ec9 s\u1ed1 n\u00e0y c\u0169ng \u0111\u01b0\u1ee3c khuy\u1ebfn ngh\u1ecb s\u1eed d\u1ee5ng thay th\u1ebf cho FID trong c\u00e1c t\u00ecnh hu\u1ed1ng th\u1eed nghi\u1ec7m lab cho Core Web Vitals.<br><br><strong>T\u1ed5ng s\u1ef1 T\u01b0\u01a1ng t\u00e1c \/ Total Engagement (Social Tracker)<\/strong> &#8211; T\u1ed5ng s\u1ed1 t\u1ea5t c\u1ea3 c\u00e1c t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean m\u1ed9t m\u1ea1ng x\u00e3 h\u1ed9i trong kho\u1ea3ng th\u1eddi gian b\u1ea1n \u0111\u00e3 \u0111\u1eb7t. V\u00ec m\u1ed7i m\u1ea1ng c\u00f3 nh\u1eefng c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 thu h\u00fat m\u1ecdi ng\u01b0\u1eddi, ch\u00fang t\u00f4i \u0111o l\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c kh\u00e1c nhau tr\u00ean m\u1ed7i m\u1ea1ng. Theo m\u1eb7c \u0111\u1ecbnh, kho\u1ea3ng th\u1eddi gian trong c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c \u0111\u1eb7t trong 30 ng\u00e0y qua, nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 thay \u0111\u1ed5i, \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 \u0111o l\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c trong m\u1ed9t kho\u1ea3ng th\u1eddi gian d\u00e0i h\u01a1n ho\u1eb7c ng\u1eafn h\u01a1n. T\u1ed5ng t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ed7i m\u1ea1ng \u0111\u01b0\u1ee3c t\u00ednh nh\u01b0 sau:<\/p>\n\n\n\n<ul>\n<li>Facebook: T\u1ed5ng s\u1ed1 chia s\u1ebb, th\u00edch, ph\u1ea3n \u1ee9ng (wow, bu\u1ed3n, gi\u1eadn d\u1eef, v.v.), v\u00e0 b\u00ecnh lu\u1eadn \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c b\u00e0i \u0111\u0103ng trong kho\u1ea3ng th\u1eddi gian \u0111\u00e3 ch\u1ecdn.<\/li>\n\n\n\n<li>Twitter: T\u1ed5ng s\u1ed1 t\u1ea5t c\u1ea3 c\u00e1c l\u01b0\u1ee3t th\u00edch, retweets, v\u00e0 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn t\u00ean ng\u01b0\u1eddi d\u00f9ng Twitter trong kho\u1ea3ng th\u1eddi gian \u0111\u00e3 ch\u1ecdn.<\/li>\n\n\n\n<li>Instagram: T\u1ed5ng s\u1ed1 t\u1ea5t c\u1ea3 c\u00e1c l\u01b0\u1ee3t th\u00edch v\u00e0 b\u00ecnh lu\u1eadn tr\u00ean m\u1ed9t b\u00e0i \u0111\u0103ng.<br><\/li>\n<\/ul>\n\n\n\n<p><strong>M\u00e3 theo d\u00f5i (Tracking Code)<\/strong> &#8211; M\u1ed9t \u0111o\u1ea1n m\u00e3 JavaScript nh\u1ecf \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u00ean m\u1ed9t website, n\u00f3 d\u00f9ng \u0111\u1ec3 g\u1eedi d\u1eef li\u1ec7u cho Google Analytics. M\u00e3 theo d\u00f5i n\u00e0y l\u00e0 th\u1ee9 cho ph\u00e9p Google Analytics b\u00e1o c\u00e1o th\u00f4ng tin v\u1ec1 kh\u00e1ch truy c\u1eadp v\u00e0o website c\u1ee7a b\u1ea1n, bao g\u1ed3m c\u00e1ch h\u1ecd \u0111\u1ebfn website c\u1ee7a b\u1ea1n {{ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng}}, h\u1ecd \u1edf l\u1ea1i bao l\u00e2u {{time on site \/ page}}, v\u00e0 h\u1ecd l\u00e0m g\u00ec khi h\u1ecd \u1edf \u0111\u00f3.<br><br><strong>Ph\u1ea7n tr\u0103m L\u01b0u l\u01b0\u1ee3ng (trong c\u00e1c b\u00e1o c\u00e1o V\u1ecb tr\u00ed T\u1ef1 nhi\u00ean &amp; V\u1ecb tr\u00ed Qu\u1ea3ng c\u00e1o) \/ Traffic % (in the Organic Positions &amp; Advertising Positions reports)<\/strong> &#8211; M\u1ed9t ch\u1ec9 s\u1ed1 \u0111\u1ea1i di\u1ec7n cho ph\u1ea7n l\u01b0\u1ee3ng l\u01b0u l\u01b0\u1ee3ng trang web t\u1ed5ng h\u1ee3p \u0111\u1ebfn t\u1eeb t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3 \u0111\u1ebfn m\u1ed9t trang c\u1ee5 th\u1ec3. Traffic % tr\u00f9ng v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u01b0u l\u01b0\u1ee3ng t\u1ed5ng c\u1ed9ng \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb \u1edf g\u00f3c tr\u00ean b\u00ean tr\u00e1i trong c\u1ea3 hai b\u00e1o c\u00e1o. B\u1ea1n s\u1ebd th\u1ea5y Traffic % cho m\u1ed7i t\u1eeb kh\u00f3a v\u00e0 trang \u0111\u00edch t\u01b0\u01a1ng \u1ee9ng m\u00e0 t\u00ean mi\u1ec1n (b\u1ea1n \u0111ang t\u00ecm hi\u1ec3u) c\u00f3 x\u1ebfp h\u1ea1ng.<br><br><strong>Chi ph\u00ed L\u01b0u l\u01b0\u1ee3ng (t\u00ecm th\u1ea5y trong Ph\u00e2n t\u00edch T\u00ean mi\u1ec1n) \/ Traffic Cost (found in Domain Analytics)<\/strong> &#8211; Con s\u1ed1 \u01b0\u1edbc t\u00ednh l\u00e0 ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o s\u1ebd ph\u1ea3i chi ti\u00eau trung b\u00ecnh bao nhi\u00eau m\u1ed7i th\u00e1ng trong Google Ads \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 l\u01b0u l\u01b0\u1ee3ng t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi l\u01b0u l\u01b0\u1ee3ng nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean cho t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a v\u00e0 v\u1ecb tr\u00ed \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea trong b\u00e1o c\u00e1o. Con s\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c \u0111\u01b0a ra \u0111\u1ec3 cung c\u1ea5p cho b\u1ea1n m\u1ed9t \u01b0\u1edbc l\u01b0\u1ee3ng c\u01a1 b\u1ea3n v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a danh m\u1ee5c t\u1eeb kh\u00f3a tr\u00ean m\u1ed9t website. Ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c thu th\u1eadp th\u00f4ng qua m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ed9c quy\u1ec1n, t\u00ednh to\u00e1n d\u1ef1a tr\u00ean nhi\u1ec1u th\u00f4ng s\u1ed1 \u0111\u1ea7u v\u00e0o (takes multiple values into consideration), bao g\u1ed3m CPC, kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm, m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh, v\u00e0 nhi\u1ec1u bi\u1ebfn s\u1ed1 kh\u00e1c.<br><br><strong>Trend \/ Xu h\u01b0\u1edbng (trong Semrush)<\/strong> &#8211; M\u1ed9t bi\u1ec3u \u0111\u1ed3 ch\u1ec9 ra s\u1ef1 thay \u0111\u1ed5i trong s\u1ed1 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm cho t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh ph\u00e2n t\u00edch trong kho\u1ea3ng th\u1eddi gian 12 th\u00e1ng qua.<br><br><strong>Danh s\u00e1ch Tweet<\/strong> &#8211; Li\u00ean k\u1ebft t\u1eeb Twitter \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea trong SERP.<br><br><strong>Twitter Cards<\/strong> &#8211; Nh\u1eefng ph\u1ea7n n\u1ed9i dung \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng tr\u1ea3i nghi\u1ec7m \u0111a ph\u01b0\u01a1ng ti\u1ec7n phong ph\u00fa h\u01a1n. Nh\u1eefng cards th\u01b0\u1eddng ch\u1ee9a li\u00ean k\u1ebft \u0111\u1ebfn n\u1ed9i dung c\u1ee7a m\u1ed9t site. Nh\u1eefng cards n\u00e0y c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb b\u1ea3n xem tr\u01b0\u1edbc v\u00e0 ph\u00e1t video \u0111\u1ec3 thu h\u00fat l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn m\u1ed9t website.<br><br><strong>Twitter Engagement (M\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c tr\u00ean Twitter)<\/strong> &#8211; M\u1ed9t ch\u1ec9 s\u1ed1 cho th\u1ea5y t\u1ed5ng s\u1ed1 t\u1ea5t c\u1ea3 c\u00e1c l\u01b0\u1ee3t th\u00edch, retweets {{gi\u1ed1ng ki\u1ec3u share tr\u00ean FB}}, v\u00e0 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn t\u00ean ng\u01b0\u1eddi d\u00f9ng Twitter trong kho\u1ea3ng th\u1eddi gian \u0111\u00e3 ch\u1ecdn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"U\"><\/span><strong>U<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>UGC (User-generated content \/ N\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra)<\/strong> &#8211; N\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra l\u00e0 b\u1ea5t k\u1ef3 h\u00ecnh th\u1ee9c n\u1ed9i dung n\u00e0o \u0111\u01b0\u1ee3c vi\u1ebft v\u00e0 xu\u1ea5t b\u1ea3n t\u1eeb ph\u00eda ng\u01b0\u1eddi d\u00f9ng tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn. C\u00e1c tr\u01b0\u1eddng h\u1ee3p ph\u1ed5 bi\u1ebfn bao g\u1ed3m c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, chu\u1ed7i b\u00ecnh lu\u1eadn, di\u1ec5n \u0111\u00e0n, ho\u1eb7c c\u00e1c website kh\u00e1c n\u01a1i ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u00e0 \u0111\u0103ng l\u00ean suy ngh\u0129 c\u1ee7a h\u1ecd. UGC c\u0169ng l\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a thu\u1ed9c t\u00ednh rel d\u00f9ng \u0111\u1ec3 g\u1eafn nh\u00e3n cho c\u00e1c li\u00ean k\u1ebft trong t\u1ea5t c\u1ea3 n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra, bao g\u1ed3m c\u1ea3 b\u00ecnh lu\u1eadn v\u00e0 b\u00e0i \u0111\u0103ng tr\u00ean di\u1ec5n \u0111\u00e0n. Gi\u00e1 tr\u1ecb UGC c\u00f3 th\u1ec3 b\u1ecb b\u1ecf qua n\u1ebfu n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi c\u00e1c c\u1ed9ng t\u00e1c vi\u00ean ho\u1eb7c t\u00e1c gi\u1ea3 \u0111\u00e1ng ch\u00fa \u00fd. \u0110\u1ec3 t\u1ea1o m\u1ed9t li\u00ean k\u1ebft UGC, th\u00eam thu\u1ed9c t\u00ednh rel=&#8221;UGC&#8221; v\u00e0o li\u00ean k\u1ebft t\u01b0\u01a1ng \u1ee9ng, v\u00ed d\u1ee5 nh\u01b0:<\/p>\n\n\n\n<p>&lt;ahref=&#8221;http:\/\/www.example.com\/&#8221; rel=&#8221;nofollow UGC&#8221;>V\u0103n b\u1ea3n li\u00ean k\u1ebft&lt;\/a><br><br><strong>URL (Google Ads)<\/strong> &#8211; Trang \u0111\u00edch m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c chuy\u1ec3n h\u01b0\u1edbng t\u1edbi sau khi nh\u1ea5p v\u00e0o m\u1ed9t qu\u1ea3ng c\u00e1o trong Google Ads.<br><br><strong>URL (Landing page \/ Trang \u0111\u00edch)<\/strong> &#8211; Trang \u0111\u00edch m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c chuy\u1ec3n h\u01b0\u1edbng \u0111\u1ebfn sau khi nh\u1ea5p v\u00e0o m\u1ed9t k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm n\u00e0o \u0111\u00f3.<br><br><strong>URL (Uniform Resource Locator)<\/strong> &#8211; \u0110\u1ecba ch\u1ec9 web c\u1ee7a m\u1ed9t trang ho\u1eb7c t\u00e0i li\u1ec7u tr\u00ean World Wide Web. Ng\u01b0\u1eddi d\u00f9ng Internet c\u00f3 th\u1ec3 nh\u1eadp URL v\u00e0o tr\u00ecnh duy\u1ec7t \u0111\u1ec3 t\u00ecm trang h\u1ecd \u0111ang t\u00ecm ki\u1ebfm. V\u00ed d\u1ee5, https:\/\/www.semrush.com\/kb\/925\u2013glossary l\u00e0 m\u1ed9t URL.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"V\"><\/span><strong>V<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>% Hi\u1ec3n th\u1ecb (trong Theo d\u00f5i V\u1ecb tr\u00ed) \/ Visibility % (in Position Tracking)<\/strong> &#8211; M\u1ed9t ch\u1ec9 s\u1ed1 tham chi\u1ebfu \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 hi\u1ec3n th\u1ecb c\u1ee7a t\u00ean mi\u1ec1n, t\u00ean mi\u1ec1n ph\u1ee5, ho\u1eb7c URL b\u1ea1n \u0111ang theo d\u00f5i tr\u00ean c\u00e1c trang k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c th\u00eam v\u00e0o d\u1ef1 \u00e1n c\u1ee7a b\u1ea1n. \u0110\u00e2y s\u1ebd l\u00e0 ch\u1ec9 s\u1ed1 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb trong bi\u1ec3u \u0111\u1ed3 line trong d\u1ef1 \u00e1n c\u1ee7a b\u1ea1n. N\u1ebfu s\u1ed1 n\u00e0y \u1edf m\u1ee9c 100%, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 t\u00ean mi\u1ec1n, t\u00ean mi\u1ec1n ph\u1ee5, ho\u1eb7c URL \u0111ang \u0111\u01b0\u1ee3c theo d\u00f5i \u0111ang x\u1ebfp h\u1ea1ng \u1edf v\u1ecb tr\u00ed th\u1ee9 1 cho t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a trong m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch.<br><br><strong>Bi\u1ebfn \u0111\u1ed9ng \/ Volatility (trong Semrush)<\/strong> &#8211; M\u1ed9t ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng t\u1ed5ng l\u01b0\u1ee3ng thay \u0111\u1ed5i \u0111ang x\u1ea3y ra v\u1edbi k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<br><br><strong>Kh\u1ed1i l\u01b0\u1ee3ng (Search Volume \/ Kh\u1ed1i l\u01b0\u1ee3ng T\u00ecm ki\u1ebfm)<\/strong> &#8211; S\u1ed1 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm trung b\u00ecnh h\u00e0ng th\u00e1ng cho m\u1ed9t t\u1eeb kh\u00f3a. Kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm l\u00e0 m\u1ed9t th\u01b0\u1edbc \u0111o v\u1ec1 t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, \u0111\u01b0\u1ee3c bi\u1ec3u th\u1ecb d\u01b0\u1edbi d\u1ea1ng kh\u1ed1i l\u01b0\u1ee3ng trung b\u00ecnh h\u00e0ng th\u00e1ng trong kho\u1ea3ng th\u1eddi gian 12 th\u00e1ng tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"W\"><\/span><strong>W<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>White Hat SEO<\/strong> &#8211; C\u00e1c k\u1ef9 thu\u1eadt SEO tu\u00e2n th\u1ee7 theo h\u01b0\u1edbng d\u1eabn v\u1ec1 c\u00e1c th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t (best practice guidelines) {{v\u00ed d\u1ee5 nh\u01b0 c\u1ee7a Google, Bing, ho\u1eb7c c\u00e1c t\u1ed5 ch\u1ee9c uy t\u00edn kh\u00e1c}}, v\u00e0 kh\u00f4ng c\u1ed1 g\u1eafng &#8220;lu\u1ed3n l\u00e1ch, b\u00e0y tr\u00f2 \/ game&#8221; ho\u1eb7c thao t\u00fang (manipulate) SERP.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Link ebook t\u00e0i li\u1ec7u n\u00e0y: bang-thuat-ngu-seo.pdf &#8211; Danh s\u00e1ch c\u00e1c thu\u1eadt ng\u1eef v\u00e0 \u0111\u1ecbnh ngh\u0129a li\u00ean quan \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 T\u1ed1i \u01b0u h\u00f3a C\u00f4ng c\u1ee5 T\u00ecm ki\u1ebfm (Search Engine Optimization), Ti\u1ebfp th\u1ecb S\u1ed1 (Digital Marketing) v\u00e0 b\u1ed9 c\u00f4ng c\u1ee5 Semrush. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng b\u1ea3ng thu\u1eadt ng\u1eef SEO n\u00e0y \u0111\u1ec3 hi\u1ec3u c\u00e1c thu\u1eadt ng\u1eef &hellip;<\/p>\n","protected":false},"author":1,"featured_media":25461,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B\u1ea3ng thu\u1eadt ng\u1eef SEO (c\u1ee7a Semrush) &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/bang-thuat-ngu-seo\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u1ea3ng thu\u1eadt ng\u1eef SEO (c\u1ee7a Semrush) &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"Link ebook t\u00e0i li\u1ec7u n\u00e0y: bang-thuat-ngu-seo.pdf &#8211; Danh s\u00e1ch c\u00e1c thu\u1eadt ng\u1eef v\u00e0 \u0111\u1ecbnh ngh\u0129a li\u00ean quan \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 T\u1ed1i \u01b0u h\u00f3a C\u00f4ng c\u1ee5 T\u00ecm ki\u1ebfm (Search Engine Optimization), Ti\u1ebfp th\u1ecb S\u1ed1 (Digital Marketing) v\u00e0 b\u1ed9 c\u00f4ng c\u1ee5 Semrush. 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