{"id":25442,"date":"2023-11-10T17:33:24","date_gmt":"2023-11-10T10:33:24","guid":{"rendered":"https:\/\/kiencang.net\/?p=25442"},"modified":"2023-11-10T17:42:19","modified_gmt":"2023-11-10T10:42:19","slug":"giai-thich-cac-thuat-ngu-seo-co-ban-cua-moz","status":"publish","type":"post","link":"https:\/\/kiencang.net\/giai-thich-cac-thuat-ngu-seo-co-ban-cua-moz\/","title":{"rendered":"Gi\u1ea3i th\u00edch c\u00e1c thu\u1eadt ng\u1eef SEO c\u01a1 b\u1ea3n (c\u1ee7a Moz)"},"content":{"rendered":"\n<p><strong>Link t\u1ea3i ebook t\u00e0i li\u1ec7u n\u00e0y<\/strong>: <a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/11\/cac-thuat-ngu-seo-co-ban-moz.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">cac-thuat-ngu-seo-co-ban-moz.pdf<\/a><\/p>\n\n\n\n<p>&#8211;<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n \u0111\u00e3 t\u1eebng \u0111\u1ecdc c\u00e1c t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn SEO c\u01a1 b\u1ea3n r\u1ed3i v\u00e0 c\u1ea3m th\u1ea5y m\u1ed9t s\u1ed1 thu\u1eadt ng\u1eef th\u1eadt kh\u00f3 hi\u1ec3u th\u00ec \u0111\u1eebng lo l\u1eafng nh\u00e9! Vi\u1ec7c t\u00ecm hi\u1ec3u c\u00e1c t\u1eeb v\u1ef1ng trong ng\u00e0nh SEO c\u00f3 th\u1ec3 t\u1ea1o ra c\u1ea3m gi\u00e1c nh\u01b0 ph\u1ea3i h\u1ecdc m\u1ed9t ng\u00f4n ng\u1eef m\u1edbi v\u1eady! \u0110\u1ec3 gi\u00fap b\u1ea1n n\u1eafm b\u1eaft c\u00e1c thu\u1eadt ng\u1eef c\u01a1 b\u1ea3n n\u00e0y, ch\u00fang t\u00f4i \u0111\u00e3 bi\u00ean so\u1ea1n m\u1ed9t b\u1ea3ng t\u1eeb v\u1ef1ng SEO theo t\u1eebng ch\u01b0\u01a1ng v\u1edbi c\u00e1c \u0111\u1ecbnh ngh\u0129a v\u00e0 li\u00ean k\u1ebft h\u1eefu \u00edch.&nbsp;<\/p>\n\n\n\n<p>Link g\u1ed1c: <a href=\"https:\/\/moz.com\/beginners-guide-to-seo\/seo-glossary\">SEO TERMS &amp; MEANINGS<\/a><\/p>\n\n\n\n<p>Ng\u01b0\u1eddi bi\u00ean t\u1eadp: Nguy\u1ec5n \u0110\u1ee9c Anh<\/p>\n\n\n\n<p>Cu\u1ed1n s\u00e1ch nh\u1ecf n\u00e0y ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi nh\u1eefng ai m\u1edbi t\u00ecm hi\u1ec3u v\u1ec1 SEO.<\/p>\n\n\n\n<p>C\u00e1c ch\u00fa th\u00edch c\u1ee7a ng\u01b0\u1eddi bi\u00ean t\u1eadp \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o d\u1ea5u ngo\u1eb7c nh\u1ecdn nh\u01b0 th\u1ebf n\u00e0y: {{Ch\u00fa th\u00edch c\u1ee7a ng\u01b0\u1eddi bi\u00ean t\u1eadp:&#8230;}}. N\u1ed9i dung g\u1ed1c c\u1ee7a MOZ kh\u00f4ng c\u00f3 \u1ea3nh (ch\u1eafc h\u1eb3n h\u1ecd c\u00f3 l\u00fd do h\u1ee3p l\u00fd cho chuy\u1ec7n n\u00e0y), tuy nhi\u00ean t\u00f4i v\u1eabn b\u1ed5 sung th\u00eam \u1ea3nh v\u00e0o khi c\u1ea7n thi\u1ebft, \u0111\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c ph\u1ea7n m\u00e0 kh\u00f4ng quan s\u00e1t th\u1ea5y th\u01b0\u1eddng xuy\u00ean ho\u1eb7c ng\u01b0\u1eddi m\u1edbi t\u00ecm hi\u1ec3u SEO \u00edt khi \u0111\u1ec3 \u00fd.&nbsp;<\/p>\n\n\n\n<p>M\u1ecdi \u00fd ki\u1ebfn \u0111\u00f3ng g\u00f3p xin g\u1eedi v\u1ec1 email: <a href=\"mailto:guiemailchotoi@gmail.com\">guiemailchotoi@gmail.com<\/a>. T\u00f4i xin c\u1ea3m \u01a1n.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d3b9b7634\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d3b9b7634\"  type=\"checkbox\" id=\"item-6577d3b9b7634\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/giai-thich-cac-thuat-ngu-seo-co-ban-cua-moz\/#Chuong_1_SEO_101\" title=\"Ch\u01b0\u01a1ng 1: SEO 101\">Ch\u01b0\u01a1ng 1: SEO 101<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/giai-thich-cac-thuat-ngu-seo-co-ban-cua-moz\/#Chuong_2_Cach_hoat_dong_cua_cong_cu_tim_kiem_%E2%80%93_Danh_gia_Chi_muc_va_Xep_hang\" title=\"Ch\u01b0\u01a1ng 2: C\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm &#8211; \u0110\u00e1nh gi\u00e1, Ch\u1ec9 m\u1ee5c v\u00e0 X\u1ebfp h\u1ea1ng\">Ch\u01b0\u01a1ng 2: C\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm &#8211; \u0110\u00e1nh gi\u00e1, Ch\u1ec9 m\u1ee5c v\u00e0 X\u1ebfp h\u1ea1ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/giai-thich-cac-thuat-ngu-seo-co-ban-cua-moz\/#Chuong_3_Nghien_cuu_tu_khoa\" title=\"Ch\u01b0\u01a1ng 3: Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a\">Ch\u01b0\u01a1ng 3: Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/giai-thich-cac-thuat-ngu-seo-co-ban-cua-moz\/#Chuong_4_Toi_uu_hoa_On-Site\" title=\"Ch\u01b0\u01a1ng 4: T\u1ed1i \u01b0u h\u00f3a On-Site\">Ch\u01b0\u01a1ng 4: T\u1ed1i \u01b0u h\u00f3a On-Site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/giai-thich-cac-thuat-ngu-seo-co-ban-cua-moz\/#Chuong_5_Toi_uu_hoa_ky_thuat\" title=\"Ch\u01b0\u01a1ng 5: T\u1ed1i \u01b0u h\u00f3a k\u1ef9 thu\u1eadt\">Ch\u01b0\u01a1ng 5: T\u1ed1i \u01b0u h\u00f3a k\u1ef9 thu\u1eadt<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kiencang.net\/giai-thich-cac-thuat-ngu-seo-co-ban-cua-moz\/#Chuong_6_Xay_dung_lien_ket_Thiet_lap_tham_quyen\" title=\"Ch\u01b0\u01a1ng 6: X\u00e2y d\u1ef1ng li\u00ean k\u1ebft &amp; Thi\u1ebft l\u1eadp th\u1ea9m quy\u1ec1n\">Ch\u01b0\u01a1ng 6: X\u00e2y d\u1ef1ng li\u00ean k\u1ebft &amp; Thi\u1ebft l\u1eadp th\u1ea9m quy\u1ec1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kiencang.net\/giai-thich-cac-thuat-ngu-seo-co-ban-cua-moz\/#Chuong_7_Do_luong_Uu_tien_va_Thuc_hien_SEO\" title=\"Ch\u01b0\u01a1ng 7: \u0110o l\u01b0\u1eddng, \u01afu ti\u00ean v\u00e0 Th\u1ef1c hi\u1ec7n SEO\">Ch\u01b0\u01a1ng 7: \u0110o l\u01b0\u1eddng, \u01afu ti\u00ean v\u00e0 Th\u1ef1c hi\u1ec7n SEO<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Chuong_1_SEO_101\"><\/span><strong>Ch\u01b0\u01a1ng 1: SEO 101<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>10 li\u00ean k\u1ebft m\u00e0u xanh (10 blue links)<\/strong>: \u0110\u1ecbnh d\u1ea1ng m\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm d\u00f9ng \u0111\u1ec3 hi\u1ec3n th\u1ecb k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm {{cho ng\u01b0\u1eddi d\u00f9ng}}, m\u01b0\u1eddi k\u1ebft qu\u1ea3 t\u1ef1 nhi\u00ean \u0111\u1ec1u xu\u1ea5t hi\u1ec7n theo c\u00f9ng m\u1ed9t \u0111\u1ecbnh d\u1ea1ng.<\/p>\n\n\n\n<p>{{Kh\u00f4ng n\u00ean hi\u1ec3u c\u00f9ng m\u1ed9t \u0111\u1ecbnh d\u1ea1ng l\u00e0 t\u1ea5t c\u1ea3 c\u00e1c k\u1ebft qu\u1ea3 \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y gi\u1ed1ng h\u1ec7t nhau, th\u1ef1c t\u1ebf c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00f3 c\u00e1ch tr\u00ecnh b\u00e0y r\u1ea5t \u0111a d\u1ea1ng v\u00e0 phong ph\u00fa t\u00f9y thu\u1ed9c v\u00e0o truy v\u1ea5n v\u00e0 n\u1ed9i dung c\u1ee5 th\u1ec3 c\u1ee7a website. C\u00f9ng m\u1ed9t \u0111\u1ecbnh d\u1ea1ng \u1edf \u0111\u00e2y \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 c\u00e1c ph\u1ea7n gi\u1ed1ng nhau c\u1ee7a 10 li\u00ean k\u1ebft s\u1ebd \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y t\u01b0\u01a1ng t\u1ef1 nhau, v\u00ed d\u1ee5 \u0111\u1ed9 d\u00e0i t\u1ed1i \u0111a c\u1ee7a ti\u00eau \u0111\u1ec1, m\u00f4 t\u1ea3 ho\u1eb7c m\u00e0u s\u1eafc c\u1ee7a \u0111\u01b0\u1eddng link.}}<\/p>\n\n\n\n<p>{{Ng\u00e0y x\u01b0a, c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00f3 ki\u1ec3u hi\u1ec3n th\u1ecb k\u1ebft qu\u1ea3 d\u1ea1ng ph\u00e2n trang, v\u00ed d\u1ee5 \u1edf cu\u1ed1i m\u1ed7i 10 k\u1ebft qu\u1ea3 s\u1ebd c\u00f3 c\u00e1c con s\u1ed1 t\u1eeb 1 cho \u0111\u1ebfn 10, m\u1ed7i s\u1ed1 \u0111\u1ec1u c\u00f3 link, n\u00f3 \u0111\u01b0\u1ee3c li\u00ean k\u1ebft \u0111\u1ebfn m\u1ed9t trang ch\u1ee9a 10 k\u1ebft qu\u1ea3 kh\u00e1c (ti\u1ebfp ho\u1eb7c sau). Ng\u00e0y nay Google thi\u1ebft k\u1ebf trang k\u1ebft qu\u1ea3 tr\u1ea3 v\u1ec1 theo ki\u1ec3u cu\u1ed9n v\u00f4 t\u1eadn, gi\u1ed1ng nh\u01b0 khi b\u1ea1n l\u01b0\u1edbt c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i Facebook v\u1eady. C\u00f3 s\u1ef1 thay \u0111\u1ed5i n\u00e0y kh\u1ea3 n\u0103ng cao l\u00e0 v\u00ec l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng chi\u1ebfm \u00e1p \u0111\u1ea3o, v\u00e0 h\u1ecd r\u1ea5t quen thu\u1ed9c v\u1edbi ki\u1ec3u cu\u1ed9n chu\u1ed9t kh\u00f4ng gi\u1edbi h\u1ea1n \u0111\u00f3. Ki\u1ec3u tr\u00ecnh b\u00e0y n\u00e0y c\u0169ng c\u00f3 ti\u1ec1m n\u0103ng gi\u00fap c\u00e1c trang c\u00f3 th\u1ee9 h\u1ea1ng th\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u l\u01b0\u1ee3t truy c\u1eadp nhi\u1ec1u h\u01a1n ki\u1ec3u ph\u00e2n trang c\u0169.}}<\/p>\n\n\n\n<p><strong>M\u0169 \u0111en (Black hat)<\/strong>: C\u00e1c ph\u01b0\u01a1ng ph\u00e1p t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm vi ph\u1ea1m nguy\u00ean t\u1eafc ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Google (Google\u2019s quality guidelines).<\/p>\n\n\n\n<p>{{Ng\u01b0\u1eddi m\u1edbi l\u00e0m SEO n\u00ean tr\u00e1nh xa c\u00e1c k\u1ef9 thu\u1eadt m\u0169 \u0111en. L\u00fd do \u0111\u1ea1o \u0111\u1ee9c l\u00e0 m\u1ed9t ph\u1ea7n, ph\u1ea7n kh\u00e1c l\u00e0 do c\u00e1c k\u1ef9 thu\u1eadt black hat r\u1ea5t kh\u00f3 tri\u1ec3n khai \u0111\u1ec3 \u201cy\u00ean \u1ed5n\u201d v\u1edbi Google. N\u00f3i chung ch\u00fang ta kh\u00f4ng n\u00ean ngh\u0129 r\u1eb1ng m\u00ecnh \u201ckh\u00f4n h\u01a1n\u201d c\u00e1c k\u1ef9 s\u01b0 c\u1ee7a c\u00f4ng ty t\u00ecm ki\u1ebfm l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi!}}<\/p>\n\n\n\n<p><strong>C\u00e0o d\u1eef li\u1ec7u (Crawling)<\/strong>: Qu\u00e1 tr\u00ecnh m\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00e1m ph\u00e1 c\u00e1c trang {{tr\u00ean website}} c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>{{Ng\u01b0\u1eddi l\u00e0m SEO c\u1ed1 g\u1eafng h\u1ed7 tr\u1ee3 m\u00e1y t\u00ecm ki\u1ebfm crawling thu\u1eadn ti\u1ec7n nh\u1ea5t c\u00f3 th\u1ec3. V\u00ed d\u1ee5 h\u1ecd t\u1ea1o c\u00e1c sitemap \u0111\u1ec3 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y c\u00e1c li\u00ean k\u1ebft tr\u00ean website h\u01a1n, ngo\u00e0i ra l\u00e0 vi\u1ec7c c\u00e1i thi\u1ec7n m\u00e1y ch\u1ee7 website, \u0111\u1ec3 c\u00f3 kh\u1ea3 n\u0103ng ch\u1ecbu \u0111\u01b0\u1ee3c t\u1ea3i t\u1ed1t h\u01a1n m\u1ed7i khi c\u00f4ng c\u1ee5 crawling.}}<\/p>\n\n\n\n<p><strong>\u0110\u00e3 h\u1ee7y ch\u1ec9 m\u1ee5c (De-indexed)<\/strong>: Li\u00ean quan \u0111\u1ebfn vi\u1ec7c m\u1ed9t trang ho\u1eb7c nh\u00f3m trang b\u1ecb g\u1ee1 b\u1ecf kh\u1ecfi ch\u1ec9 m\u1ee5c c\u1ee7a Google {{V\u1ec1 m\u1eb7t h\u00ecnh th\u1ee9c l\u00e0 t\u00ecm tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm s\u1ebd kh\u00f4ng th\u1ea5y n\u1eefa, ngay c\u1ea3 khi t\u00ecm ch\u00ednh x\u00e1c URL c\u1ee7a b\u00e0i ho\u1eb7c s\u1eed d\u1ee5ng c\u1ee5m t\u1eeb d\u00e0i trong d\u1ea5u nh\u00e1y k\u00e9p}}.<\/p>\n\n\n\n<p>{{H\u1ee7y ch\u1ec9 m\u1ee5c c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb l\u1ef1a ch\u1ecdn ch\u1ee7 \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi l\u00e0m SEO, khi h\u1ecd mu\u1ed1n lo\u1ea1i b\u1ecf m\u1ed9t s\u1ed1 trang xu\u1ea5t hi\u1ec7n tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u1ee7a Google, v\u00ed d\u1ee5 c\u00e1c trang tr\u00f9ng l\u1eb7p ho\u1eb7c kh\u00f4ng c\u00f3 traffic, ho\u1eb7c ri\u00eang t\u01b0. H\u1ee7y ch\u1ec9 m\u1ee5c \u1edf d\u1ea1ng b\u1ecb \u0111\u1ed9ng n\u1ebfu ng\u01b0\u1eddi l\u00e0m SEO mu\u1ed1n trang \u0111\u01b0\u1ee3c index, nh\u01b0ng Google \u0111\u00e3 lo\u1ea1i index c\u1ee7a n\u00f3, \u0111\u00e2y d\u0129 nhi\u00ean l\u00e0 \u0111i\u1ec1u t\u1ec7, b\u1ea1n c\u1ea7n ph\u1ea3i t\u00ecm hi\u1ec3u l\u00fd do t\u1ea1i sao trang n\u00e0o \u0111\u00f3 b\u1ecb h\u1ee7y ch\u1ec9 m\u1ee5c, n\u1ebfu kh\u00f4ng \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 t\u00e1i di\u1ec5n v\u1edbi nh\u1eefng trang kh\u00e1c tr\u00ean website c\u1ee7a b\u1ea1n.}}<\/p>\n\n\n\n<p><a href=\"https:\/\/support.google.com\/websearch\/answer\/9351707?hl=vi\"><strong>\u0110o\u1ea1n tr\u00edch n\u1ed5i b\u1eadt<\/strong><\/a><strong> (Featured snippets)<\/strong>: C\u00e1c h\u1ed9p tr\u1ea3 l\u1eddi c\u1ee7a k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean xu\u1ea5t hi\u1ec7n \u1edf \u0111\u1ea7u trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm (SERPs) cho m\u1ed9t s\u1ed1 truy v\u1ea5n.<\/p>\n\n\n\n<p>{{H\u00ecnh \u1ea3nh minh h\u1ecda v\u1ec1 \u0111o\u1ea1n tr\u00edch n\u1ed5i b\u1eadt:}}<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/11\/doan-trich-noi-bat.png\"><img loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"781\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/11\/doan-trich-noi-bat.png\" alt=\"\u0110o\u1ea1n tr\u00edch n\u1ed5i b\u1eadt\" class=\"wp-image-25446\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/11\/doan-trich-noi-bat.png 697w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/11\/doan-trich-noi-bat-268x300.png 268w\" sizes=\"(max-width: 697px) 100vw, 697px\" \/><\/a><\/figure><\/div>\n\n\n<p><strong>Danh s\u00e1ch Google My Business (Google My Business listing)<\/strong>: M\u1ed9t danh s\u00e1ch mi\u1ec5n ph\u00ed d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n\n\n\n<p>{{Thu\u1ed9c ph\u00e2n lo\u1ea1i local SEO, t\u1ee9c SEO theo v\u00f9ng \u0111\u1ecba l\u00fd c\u1ee5 th\u1ec3, n\u00f3 r\u1ea5t quan tr\u1ecdng v\u1edbi c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 c\u1eeda h\u00e0ng. L\u00fd do l\u00e0 v\u00ec nhi\u1ec1u ng\u01b0\u1eddi t\u00ecm ki\u1ebfm mu\u1ed1n \u0111\u1ebfn t\u1eadn n\u01a1i \u0111\u1ec3 s\u1eed d\u1ee5ng ho\u1eb7c ki\u1ec3m tra s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.}}<\/p>\n\n\n\n<p><strong>B\u0103ng chuy\u1ec1n h\u00ecnh \u1ea3nh (Image carousels)<\/strong>: K\u1ebft qu\u1ea3 h\u00ecnh \u1ea3nh trong m\u1ed9t s\u1ed1 SERPs c\u00f3 th\u1ec3 cu\u1ed9n t\u1eeb tr\u00e1i sang ph\u1ea3i. {{V\u00ed d\u1ee5 v\u1ec1 b\u0103ng chuy\u1ec1n h\u00ecnh \u1ea3nh:}}<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/11\/bang-chuyen-hinh-anh.png\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"784\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/11\/bang-chuyen-hinh-anh.png\" alt=\"B\u0103ng chuy\u1ec1n h\u00ecnh \u1ea3nh\" class=\"wp-image-25448\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/11\/bang-chuyen-hinh-anh.png 700w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/11\/bang-chuyen-hinh-anh-268x300.png 268w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/div>\n\n\n<p><strong>L\u1eadp ch\u1ec9 m\u1ee5c (Indexing)<\/strong>: Vi\u1ec7c l\u01b0u tr\u1eef v\u00e0 s\u1eafp x\u1ebfp, t\u1ed5 ch\u1ee9c n\u1ed9i dung t\u00ecm th\u1ea5y trong qu\u00e1 tr\u00ecnh c\u00e0o d\u1eef li\u1ec7u (crawling).<\/p>\n\n\n\n<p>{{Crawl d\u1eef li\u1ec7u ch\u1ec9 l\u00e0 giai \u0111o\u1ea1n thu th\u1eadp th\u00f4ng tin website l\u00fac ban \u0111\u1ea7u c\u1ee7a m\u00e1y t\u00ecm ki\u1ebfm, mu\u1ed1n c\u00f3 m\u1eb7t tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm th\u00ec trang c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c n\u1eefa. \u0110\u00f3 l\u00e0 qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch v\u00e0 x\u1ebfp h\u1ea1ng n\u1ed9i dung. D\u0129 nhi\u00ean ho\u1ea1t \u0111\u1ed9ng n\u00e0y t\u1ed1n t\u00e0i nguy\u00ean, v\u00e0 nhi\u1ec1u n\u1ed9i dung hi\u1ec7n t\u1ea1i kh\u00f4ng \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c n\u1ebfu Google cho r\u1eb1ng n\u00f3 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p ho\u1eb7c c\u00f3 th\u1ec3 nguy hi\u1ec3m v\u1edbi ng\u01b0\u1eddi d\u00f9ng. Kh\u00f4ng \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c l\u00e0 \u0111i\u1ec1u \u0111au \u0111\u1ea7u v\u1edbi nhi\u1ec1u website m\u1edbi ra \u0111\u1eddi ho\u1eb7c website c\u00f3 r\u1ea5t nhi\u1ec1u n\u1ed9i dung &#8211; c\u00f3 th\u1ec3 l\u00ean \u0111\u1ebfn h\u00e0ng tr\u0103m ng\u00e0n hay c\u1ea3 tri\u1ec7u b\u00e0i vi\u1ebft hay content n\u00f3i chung.}}<\/p>\n\n\n\n<p><strong>\u00dd \u0111\u1ecbnh (Intent)<\/strong>: Trong ng\u1eef c\u1ea3nh SEO, \u00fd \u0111\u1ecbnh \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u1eefng g\u00ec ng\u01b0\u1eddi d\u00f9ng th\u1ef1c s\u1ef1 mu\u1ed1n th\u00f4ng qua nh\u1eefng t\u1eeb h\u1ecd \u0111\u00e3 g\u00f5 v\u00e0o thanh t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>{{\u00dd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm th\u00f4ng th\u01b0\u1eddng s\u1ebd c\u00e0ng r\u00f5 r\u00e0ng n\u1ebfu truy v\u1ea5n h\u1ecd nh\u1eadp v\u00e0o c\u00e0ng d\u00e0i. V\u1edbi nh\u1eefng t\u1eeb kh\u00f3a \/ truy v\u1ea5n ng\u1eafn, chung chung, n\u00f3 th\u01b0\u1eddng \u0111a ngh\u0129a, v\u00e0 Google s\u1ebd c\u1ed1 g\u1eafng ph\u00e2n ph\u1ed1i c\u00e1c k\u1ebft qu\u1ea3 \u0111a ngh\u0129a \u1ea5y \u0111\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a \u0111a s\u1ed1 ng\u01b0\u1eddi d\u00f9ng.}}<\/p>\n\n\n\n<p><strong>KPI<\/strong>: &#8220;Ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh \/ key performance indicator&#8221; l\u00e0 m\u1ed9t gi\u00e1 tr\u1ecb c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, cho th\u1ea5y m\u1ee9c \u0111\u1ed9 ho\u1ea1t \u0111\u1ed9ng h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau th\u00e0nh c\u00f4ng ra sao. {{Th\u01b0\u1eddng m\u1ecdi ng\u01b0\u1eddi c\u0169ng s\u1eed d\u1ee5ng lu\u00f4n t\u1eeb vi\u1ebft t\u1eaft ti\u1ebfng Anh \u0111\u1ec3 ch\u1ec9 kh\u00e1i ni\u1ec7m n\u00e0y, ch\u1ee9 \u00edt khi d\u1ecbch ra ti\u1ebfng Vi\u1ec7t l\u00e0 \u201cCh\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh\u201d.}}<\/p>\n\n\n\n<p><strong>Local pack (G\u00f3i \u0111\u1ecba ph\u01b0\u01a1ng)<\/strong>: M\u1ed9t g\u00f3i th\u01b0\u1eddng g\u1ed3m ba danh s\u00e1ch doanh nghi\u1ec7p \/ c\u1eeda h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng xu\u1ea5t hi\u1ec7n cho c\u00e1c t\u00ecm ki\u1ebfm c\u00f3 \u00fd \u0111\u1ecbnh \u00edt nhi\u1ec1u r\u00f5 r\u00e0ng li\u00ean quan \u0111\u1ebfn \u0111\u1ecba ph\u01b0\u01a1ng, ch\u1eb3ng h\u1ea1n nh\u01b0 &#8220;thay d\u1ea7u xe g\u1ea7n t\u00f4i.&#8221; {{H\u00ecnh \u1ea3nh v\u00ed d\u1ee5 v\u1ec1 Local pack, t\u00ecm c\u1eeda h\u00e0ng \u0103n:}}<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/11\/goi-dia-phuong.png\"><img loading=\"lazy\" decoding=\"async\" width=\"851\" height=\"911\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/11\/goi-dia-phuong.png\" alt=\"Local pack\" class=\"wp-image-25449\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/11\/goi-dia-phuong.png 851w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/11\/goi-dia-phuong-280x300.png 280w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/11\/goi-dia-phuong-768x822.png 768w\" sizes=\"(max-width: 851px) 100vw, 851px\" \/><\/a><\/figure><\/div>\n\n\n<p>{{D\u00e2n SEO kh\u00f4ng th\u1ea5y d\u1ecbch th\u00e0nh \u201cG\u00f3i \u0111\u1ecba ph\u01b0\u01a1ng\u201d, nh\u00ecn chung c\u00f3 m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng t\u01b0\u01a1ng \u0111\u1ed1i l\u1edbn c\u00e1c thu\u1eadt ng\u1eef SEO gi\u1eef nguy\u00ean d\u1ea1ng ti\u1ebfng Anh, ch\u1ee9 kh\u00f4ng d\u1ecbch ra ti\u1ebfng Vi\u1ec7t. L\u00fd do l\u00e0 v\u00ec d\u1ecbch ra th\u01b0\u1eddng d\u00e0i h\u01a1n nhi\u1ec1u, ho\u1eb7c \u201cc\u1ee7 chu\u1ed1i\u201d, \u0111\u1ec3 nguy\u00ean c\u0169ng ti\u1ec7n cho vi\u1ec7c nghi\u00ean c\u1ee9u t\u00e0i li\u1ec7u ti\u1ebfng Anh (v\u1ed1n l\u00e0 ngu\u1ed3n ki\u1ebfn th\u1ee9c ch\u00ednh c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m SEO), \u0111i\u1ec3n h\u00ecnh nh\u1ea5t trong s\u1ed1 \u0111\u00f3 ch\u1eafc l\u00e0 t\u1eeb SEO (!) \/ T\u1ed1i \u01b0u h\u00f3a cho m\u00e1y t\u00ecm ki\u1ebfm.}}<\/p>\n\n\n\n<p><strong>T\u1ef1 nhi\u00ean (Organic)<\/strong>: \u0110\u1ea1t \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed.<\/p>\n\n\n\n<p>{{Ch\u00fang ta d\u1ec5 d\u00e0ng ph\u00e2n bi\u1ec7t k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean v\u00e0 ads \/ qu\u1ea3ng c\u00e1o. Th\u00f4ng th\u01b0\u1eddng ads s\u1ebd c\u00f3 \u0111o\u1ea1n ng\u1eafn \u1edf tr\u00ean th\u00f4ng b\u00e1o n\u00f3 l\u00e0 d\u1ea1ng \u201c<strong>\u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3<\/strong>\u201d.}}<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/11\/Organic.png\"><img loading=\"lazy\" decoding=\"async\" width=\"929\" height=\"924\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/11\/Organic.png\" alt=\"Qu\u1ea3ng c\u00e1o v\u00e0 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean\" class=\"wp-image-25450\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/11\/Organic.png 929w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/11\/Organic-300x298.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/11\/Organic-150x150.png 150w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/11\/Organic-768x764.png 768w\" sizes=\"(max-width: 929px) 100vw, 929px\" \/><\/a><\/figure><\/div>\n\n\n<p><strong>H\u1ed9p &#8220;Ng\u01b0\u1eddi d\u00f9ng c\u0169ng h\u1ecfi \/ t\u00ecm ki\u1ebfm&#8221; (People Also Ask boxes)<\/strong>: M\u1ed9t h\u1ed9p trong m\u1ed9t s\u1ed1 SERPs c\u00f3 ch\u1ee9a danh s\u00e1ch c\u00e1c c\u00e2u h\u1ecfi li\u00ean quan \u0111\u1ebfn truy v\u1ea5n v\u00e0 c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a ch\u00fang. {{V\u00ed d\u1ee5 v\u1ec1 \u201cm\u1ecdi ng\u01b0\u1eddi c\u0169ng t\u00ecm ki\u1ebfm\u201d:}}<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/11\/moi-nguoi-cung-hoi.png\"><img loading=\"lazy\" decoding=\"async\" width=\"733\" height=\"756\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/11\/moi-nguoi-cung-hoi.png\" alt=\"M\u1ecdi ng\u01b0\u1eddi c\u0169ng h\u1ecfi\" class=\"wp-image-25451\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/11\/moi-nguoi-cung-hoi.png 733w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/11\/moi-nguoi-cung-hoi-291x300.png 291w\" sizes=\"(max-width: 733px) 100vw, 733px\" \/><\/a><\/figure><\/div>\n\n\n<p><strong>Truy v\u1ea5n (Query)<\/strong>: C\u00e1c t\u1eeb ng\u01b0\u1eddi d\u00f9ng g\u00f5 v\u00e0o thanh t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p><strong>X\u1ebfp h\u1ea1ng (Ranking)<\/strong>: S\u1eafp x\u1ebfp c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm theo m\u1ee9c \u0111\u1ed9 li\u00ean quan \u0111\u1ebfn truy v\u1ea5n. {{C\u00e1i c\u00e0ng li\u00ean quan th\u00ec v\u1ecb tr\u00ed c\u1ee7a n\u00f3 c\u00e0ng t\u1ed1t, n\u00f3 s\u1ebd \u1edf g\u1ea7n tr\u00ean \u0111\u1ea7u h\u01a1n.}}<\/p>\n\n\n\n<p><strong>C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (Search engine)<\/strong>: M\u1ed9t h\u1ec7 th\u1ed1ng t\u00ecm ki\u1ebfm th\u00f4ng tin gi\u00fap t\u00ecm ki\u1ebfm c\u00e1c m\u1ee5c trong c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u1edbp v\u1edbi y\u00eau c\u1ea7u \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng nh\u1eadp v\u00e0o. V\u00ed d\u1ee5: Google, Bing v\u00e0 Yahoo.<\/p>\n\n\n\n<p>{{Hi\u1ec7n nay, c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam bao g\u1ed3m Google, C\u1ed1c C\u1ed1c, Bing, Yahoo, Yandex, DuckDuckGo. N\u1ebfu b\u1ea1n t\u00f2 m\u00f2 th\u1ecb ph\u1ea7n c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng c\u00f4ng c\u1ee5 c\u00f3 th\u1ec3 tham kh\u1ea3o <a href=\"https:\/\/gs.statcounter.com\/search-engine-market-share\/all\/viet-nam\">li\u00ean k\u1ebft n\u00e0y<\/a> c\u1ee7a Statcounter.}}<\/p>\n\n\n\n<p><strong>SERP features<\/strong>: K\u1ebft qu\u1ea3 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb theo \u0111\u1ecbnh d\u1ea1ng kh\u00f4ng-theo-ti\u00eau-chu\u1ea9n (non-standard format).<\/p>\n\n\n\n<p><strong>SERP<\/strong>: L\u00e0 vi\u1ebft t\u1eaft c\u1ee7a c\u1ee5m t\u1eeb &#8220;Search Engine Results Page \/ trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm&#8221; &#8211; trang b\u1ea1n th\u1ea5y sau khi th\u1ef1c hi\u1ec7n t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p><strong>L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp (Traffic)<\/strong>: L\u01b0\u1ee3t truy c\u1eadp v\u00e0o m\u1ed9t website.<\/p>\n\n\n\n<p>{{M\u1ed9t trong c\u00e1c m\u1ed1i quan t\u00e2m h\u00e0ng \u0111\u1ea7u c\u1ee7a ng\u01b0\u1eddi l\u00e0m SEO. N\u00f3i chung v\u1edbi ng\u01b0\u1eddi c\u00f3 website ki\u1ebfm ti\u1ec1n nh\u1edd \u0111\u1eb7t qu\u1ea3ng c\u00e1o l\u00ean \u0111\u00f3 th\u00ec h\u1ecd c\u00f3 xu h\u01b0\u1edbng th\u00edch c\u00e0ng nhi\u1ec1u l\u01b0\u1ee3t truy c\u1eadp c\u00e0ng t\u1ed1t. C\u00f2n \u0111\u1ed1i v\u1edbi website b\u00e1n h\u00e0ng, l\u01b0\u1ee3t truy c\u1eadp thu\u1ea7n t\u00fay kh\u00f4ng ph\u1ea3i l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t, m\u00e0 ch\u1ea5t l\u01b0\u1ee3ng truy c\u1eadp, hay \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u1edbi l\u00e0 y\u1ebfu t\u1ed1 h\u00e0ng \u0111\u1ea7u.}}<\/p>\n\n\n\n<p><strong>URL<\/strong>: \u0110\u1ecba ch\u1ec9 ho\u1eb7c v\u1ecb tr\u00ed c\u1ee7a c\u00e1c n\u1ed9i dung c\u1ee5 th\u1ec3 tr\u00ean web. N\u00f3 l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a t\u1eeb ti\u1ebfng Anh &#8211; Uniform Resource Locators.<\/p>\n\n\n\n<p>{{V\u00ed d\u1ee5 v\u1ec1 URL:<\/p>\n\n\n\n<ul>\n<li>Trang ch\u1ee7 Vnexpress: https:\/\/vnexpress.net\/<\/li>\n\n\n\n<li>Chuy\u00ean m\u1ee5c th\u1ec3 thao tr\u00ean Vnexpress: https:\/\/vnexpress.net\/the-thao<\/li>\n\n\n\n<li>M\u1ed9t b\u00e0i vi\u1ebft c\u1ee5 th\u1ec3: https:\/\/vnexpress.net\/djokovic-lan-thu-bay-vo-dich-paris-masters-4673308.html}}<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/developers.google.com\/search\/docs\/essentials?hl=vi\"><strong>C\u00e1c h\u01b0\u1edbng d\u1eabn d\u00e0nh cho Ng\u01b0\u1eddi qu\u1ea3n tr\u1ecb vi\u00ean web<\/strong><\/a><strong> (Webmaster guidelines)<\/strong>: H\u01b0\u1edbng d\u1eabn \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 b\u1edfi c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google v\u00e0 Bing v\u1edbi m\u1ee5c \u0111\u00edch gi\u00fap ch\u1ee7 s\u1edf h\u1eefu website t\u1ea1o n\u1ed9i dung m\u00e0 s\u1ebd \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y, l\u1eadp ch\u1ec9 m\u1ee5c v\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u1ed1t tr\u00ean c\u00e1c m\u00e1y t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>{{Gi\u1edd th\u00ec Webmaster Guidelines \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ed5i t\u00ean th\u00e0nh Google Search Essentials.}}<\/p>\n\n\n\n<p><strong>M\u0169 tr\u1eafng (White hat)<\/strong>: Nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm tu\u00e2n th\u1ee7 nguy\u00ean t\u1eafc ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Google.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Chuong_2_Cach_hoat_dong_cua_cong_cu_tim_kiem_%E2%80%93_Danh_gia_Chi_muc_va_Xep_hang\"><\/span><strong>Ch\u01b0\u01a1ng 2: C\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm &#8211; \u0110\u00e1nh gi\u00e1, Ch\u1ec9 m\u1ee5c v\u00e0 X\u1ebfp h\u1ea1ng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>M\u00e3 tr\u1ea1ng th\u00e1i 2xx (2xx status codes)<\/strong>: M\u1ed9t lo\u1ea1i m\u00e3 tr\u1ea1ng th\u00e1i cho bi\u1ebft y\u00eau c\u1ea7u truy c\u1eadp m\u1ed9t trang \u0111\u00e3 th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p><strong>M\u00e3 tr\u1ea1ng th\u00e1i 4xx (4xx status codes)<\/strong>: M\u1ed9t lo\u1ea1i m\u00e3 tr\u1ea1ng th\u00e1i cho bi\u1ebft y\u00eau c\u1ea7u truy c\u1eadp m\u1ed9t trang \u0111\u00e3 g\u1eb7p l\u1ed7i.<\/p>\n\n\n\n<p>{{M\u00e3 4xx r\u1ea5t quen thu\u1ed9c l\u00e0 404: Kh\u00f4ng t\u00ecm th\u1ea5y \u0111\u01b0\u1eddng d\u1eabn n\u00e0y. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 l\u1ed7i khi b\u1ea1n t\u1ea1o n\u1ed9i dung r\u1ed3i x\u00f3a n\u00f3 \u0111i ho\u1eb7c thay \u0111\u1ed5i URL nh\u01b0ng kh\u00f4ng th\u1ef1c hi\u1ec7n \u201cchuy\u1ec3n h\u01b0\u1edbng\u201d. N\u00f3 c\u0169ng c\u00f3 th\u1ec3 do ng\u01b0\u1eddi d\u00f9ng nh\u1eadp sai URL do v\u1eady kh\u00f4ng c\u00f3 n\u1ed9i dung n\u00e0o cho \u0111\u1ecba ch\u1ec9 \u1ea5y c\u1ea3.}}<\/p>\n\n\n\n<p><strong>M\u00e3 tr\u1ea1ng th\u00e1i 5xx (5xx status codes)<\/strong>: M\u1ed9t lo\u1ea1i m\u00e3 tr\u1ea1ng th\u00e1i cho bi\u1ebft m\u00e1y ch\u1ee7 kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n y\u00eau c\u1ea7u.<\/p>\n\n\n\n<p><strong>C\u00e1c to\u00e1n t\u1eed t\u00ecm ki\u1ebfm n\u00e2ng cao (Advanced search operators)<\/strong>: C\u00e1c k\u00fd t\u1ef1 v\u00e0 l\u1ec7nh \u0111\u1eb7c bi\u1ec7t m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 g\u00f5 v\u00e0o thanh t\u00ecm ki\u1ebfm \u0111\u1ec3 l\u00e0m r\u00f5 h\u01a1n y\u00eau c\u1ea7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>{{V\u00ed d\u1ee5 t\u00ecm ki\u1ebfm: SEO filetype:pdf, s\u1ebd t\u00ecm ki\u1ebfm c\u00e1c t\u00e0i li\u1ec7u SEO c\u00f3 \u0111\u1ecbnh d\u1ea1ng file l\u00e0 PDF.}}<\/p>\n\n\n\n<p><strong>Thu\u1eadt to\u00e1n (Algorithms)<\/strong>: M\u1ed9t quy tr\u00ecnh ho\u1eb7c c\u00f4ng th\u1ee9c m\u00e0 th\u00f4ng tin \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef, truy xu\u1ea5t v\u00e0 s\u1eafp x\u1ebfp theo c\u00e1ch c\u00f3 \u00fd ngh\u0129a.<\/p>\n\n\n\n<p>{{B\u1ea1n kh\u00f4ng c\u1ea7n c\u1ea3m th\u1ea5y kh\u00e1i ni\u1ec7m \u201cthu\u1eadt to\u00e1n\u201d qu\u00e1 khoa h\u1ecdc! Th\u1ef1c ra ch\u00fang ta s\u1eed d\u1ee5ng thu\u1eadt to\u00e1n h\u00e0ng ng\u00e0y, v\u00ed d\u1ee5 b\u1ea1n ch\u1ec9 c\u00f3 50K, v\u00e0 gi\u1edd c\u1ea7n \u0111i ch\u1ee3 sao cho mua \u0111\u1ee7 \u0111\u1ed3 \u0103n 3 ng\u01b0\u1eddi, chuy\u1ec7n \u0111\u1ea5y kh\u00f4ng qu\u00e1 d\u1ec5, v\u00e0 b\u1ea1n s\u1ebd ph\u1ea3i t\u00ednh to\u00e1n, nh\u01b0ng b\u1ea1n s\u1ebd gi\u1ea3i quy\u1ebft n\u00f3 \u0111\u01b0\u1ee3c, theo m\u1ed9t s\u1ed1 quy tr\u00ecnh m\u00e0 b\u1ea1n \u0111\u00e3 quen thu\u1ed9c r\u1ed3i, \u0111\u00f3 c\u0169ng l\u00e0 m\u1ed9t d\u1ea1ng thu\u1eadt to\u00e1n.}}<\/p>\n\n\n\n<p><strong>Backlinks<\/strong>: Ho\u1eb7c &#8220;li\u00ean k\u1ebft tr\u1ecf \u0111\u1ebfn \/ inbound links&#8221; l\u00e0 c\u00e1c li\u00ean k\u1ebft t\u1eeb c\u00e1c website kh\u00e1c tr\u1ecf \u0111\u1ebfn website c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>{{\u0110\u00e2y l\u00e0 th\u1ee9 s\u1edbm mu\u1ed9n s\u1ebd g\u00e2y \u00e1m \u1ea3nh v\u1edbi \u0111a s\u1ed1 ng\u01b0\u1eddi l\u00e0m SEO, \u0111\u1ed3ng th\u1eddi nhi\u1ec1u h\u00ecnh th\u1ee9c black hat kh\u00e1c c\u0169ng li\u00ean quan r\u1ea5t nhi\u1ec1u \u0111\u1ebfn backlink. T\u1ea5t nhi\u00ean n\u00f3 c\u0169ng c\u00f3 ph\u1ea7n white hat cho nh\u1eefng ai \u0111i theo h\u01b0\u1edbng \u1ea5y.}}<\/p>\n\n\n\n<p><strong>Bots<\/strong>: C\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201ccrawlers\u201d ho\u1eb7c \u201cspiders,\u201d \u0111\u00e2y l\u00e0 nh\u1eefng th\u1ee9 l\u00f9ng s\u1ee5c Internet \u0111\u1ec3 t\u00ecm n\u1ed9i dung.<\/p>\n\n\n\n<p><strong>B\u1ed9 nh\u1edb cache (Caching)<\/strong>: M\u1ed9t phi\u00ean b\u1ea3n l\u01b0u l\u1ea1i n\u1ed9i dung trang web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>{{N\u00f3 c\u00f3 t\u00e1c d\u1ee5ng trong tr\u01b0\u1eddng h\u1ee3p m\u1ed9t trang n\u00e0o \u0111\u00f3 ho\u1eb7c c\u1ea3 website kh\u00f4ng truy c\u1eadp \u0111\u01b0\u1ee3c th\u00ec ng\u01b0\u1eddi d\u00f9ng v\u1eabn c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0o cache \u0111\u1ec3 xem n\u1ed9i dung thu th\u1eadp g\u1ea7n nh\u1ea5t. Tuy nhi\u00ean n\u1ebfu website ho\u1eb7c trang \u0111\u00f3 b\u1ecb m\u1ea5t qu\u00e1 l\u00e2u, caching c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u01b0\u1ee3c duy tr\u00ec n\u1eefa.}}<\/p>\n\n\n\n<p><strong>Caffeine<\/strong>: H\u1ec7 th\u1ed1ng ch\u1ec9 m\u1ee5c web c\u1ee7a Google. Caffeine l\u00e0 ch\u1ec9 m\u1ee5c, ho\u1eb7c b\u1ed9 l\u01b0u tr\u1eef n\u1ed9i dung web, trong khi Googlebot l\u00e0 crawler \u0111i ra th\u1ebf gi\u1edbi m\u1ea1ng t\u00ecm n\u1ed9i dung.<\/p>\n\n\n\n<p><strong>Tr\u00edch d\u1eabn (Citations)<\/strong>: C\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 m\u1ed9t \u201cdanh s\u00e1ch kinh doanh \/ business listing\u201d, m\u1ed9t tr\u00edch d\u1eabn l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u tham kh\u1ea3o tr\u00ean web li\u00ean quan \u0111\u1ebfn T\u00ean \/ <strong>N<\/strong>ame, \u0110\u1ecba ch\u1ec9 \/ <strong>A<\/strong>ddress, v\u00e0 S\u1ed1 \u0111i\u1ec7n tho\u1ea1i \/ <strong>P<\/strong>hone (vi\u1ebft t\u1eaft l\u00e0 <strong>NAP<\/strong>) c\u1ee7a m\u1ed9t doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n\n\n\n<p><strong>Cloaking<\/strong>: Hi\u1ec3n th\u1ecb n\u1ed9i dung cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00e1c so v\u1edbi nh\u1eefng g\u00ec hi\u1ec3n th\u1ecb cho ng\u01b0\u1eddi truy c\u1eadp {{M\u1ed9t h\u00ecnh th\u1ee9c black hat, v\u00e0 s\u1ebd b\u1ecb ph\u1ea1t n\u1ebfu Google ph\u00e1t hi\u1ec7n ra}}.<\/p>\n\n\n\n<p><strong>Ng\u00e2n s\u00e1ch Crawl (Crawl budget)<\/strong>: S\u1ed1 trang trung b\u00ecnh m\u00e0 bot t\u00ecm ki\u1ebfm s\u1ebd duy\u1ec7t tr\u00ean trang web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p><strong>H\u01b0\u1edbng d\u1eabn cho Crawler (Crawler directives)<\/strong>: H\u01b0\u1edbng d\u1eabn cho crawler v\u1ec1 nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n n\u00f3 duy\u1ec7t v\u00e0 l\u1eadp ch\u1ec9 m\u1ee5c tr\u00ean site c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p><strong>Kho\u1ea3ng c\u00e1ch (Distance)<\/strong>: Trong ng\u1eef c\u1ea3nh c\u1ee7a local pack, kho\u1ea3ng c\u00e1ch ch\u1ec9 \u0111\u1ebfn s\u1ef1 g\u1ea7n g\u0169i, ho\u1eb7c v\u1ecb tr\u00ed c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm v\u00e0\/ho\u1eb7c v\u1ecb tr\u00ed \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh trong truy v\u1ea5n. {{Th\u00f4ng th\u01b0\u1eddng th\u00ec khi m\u1ecdi y\u1ebfu t\u1ed1 kh\u00e1c ngang b\u1eb1ng, \u0111\u1ecba \u0111i\u1ec3m n\u00e0o c\u00e0ng g\u1ea7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng, ho\u1eb7c g\u1ea7n v\u1edbi \u0111\u1ecba \u0111i\u1ec3m c\u1ee5 th\u1ec3 trong truy v\u1ea5n c\u1ee7a h\u1ecd th\u00ec s\u1ebd c\u00e0ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao.}}<\/p>\n\n\n\n<p><strong>Engagement<\/strong>: D\u1eef li\u1ec7u \u0111\u1ea1i di\u1ec7n cho c\u00e1ch ng\u01b0\u1eddi t\u00ecm ki\u1ebfm t\u01b0\u01a1ng t\u00e1c v\u1edbi website c\u1ee7a b\u1ea1n t\u1eeb k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p><strong>H\u01b0\u1edbng d\u1eabn v\u1ec1 Ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Google (Google Quality Guidelines)<\/strong>: H\u01b0\u1edbng d\u1eabn c\u1ee7a Google, n\u00eau chi ti\u1ebft v\u1ec1 c\u00e1c h\u00e0nh vi b\u1ecb c\u1ea5m v\u00ec ch\u00fang c\u00f3 h\u1ea1i v\u00e0\/ho\u1eb7c c\u00f3 \u00fd \u0111\u1ecbnh thao t\u00fang (manipulate) k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p><strong>Google Search Console<\/strong>: M\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh mi\u1ec5n ph\u00ed do Google cung c\u1ea5p cho ph\u00e9p ch\u1ee7 s\u1edf h\u1eefu website theo d\u00f5i website c\u1ee7a h\u1ecd \u0111ang ho\u1ea1t \u0111\u1ed9ng ra sao tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p><strong>HTML<\/strong>: Ng\u00f4n ng\u1eef \u0111\u00e1nh d\u1ea5u si\u00eau v\u0103n b\u1ea3n, l\u00e0 ng\u00f4n ng\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o trang web.<\/p>\n\n\n\n<p>{{V\u00e0o m\u1ed9t trang web b\u1ea5t k\u1ef3, d\u00f9ng t\u1ed5 h\u1ee3p ph\u00edm t\u1eaft Ctrl + U, \u0111o\u1ea1n m\u00e3 b\u1ea1n th\u1ea5y ph\u1ea7n l\u1edbn l\u00e0 HTML, n\u00f3 hay \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 khung x\u01b0\u01a1ng c\u1ee7a website. V\u1eady da th\u1ecbt v\u1edbi qu\u1ea7n \u00e1o \u1edf \u0111\u00e2u, ch\u1ed1c n\u1eefa b\u1ea1n s\u1ebd bi\u1ebft.}}<\/p>\n\n\n\n<p><strong>B\u00e1o c\u00e1o v\u1ec1 \u0110\u1ed9 ph\u1ee7 Ch\u1ec9 m\u1ee5c (Index Coverage report)<\/strong>: M\u1ed9t b\u00e1o c\u00e1o trong Google Search Console cho b\u1ea1n bi\u1ebft tr\u1ea1ng th\u00e1i l\u1eadp ch\u1ec9 m\u1ee5c c\u1ee7a c\u00e1c trang tr\u00ean website c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>{{Ph\u1ea7n l\u1edbn m\u1ecdi ng\u01b0\u1eddi s\u1ebd mu\u1ed1n t\u1ea5t c\u1ea3 c\u00e1c trang c\u1ea7n l\u1eadp ch\u1ec9 m\u1ee5c ph\u1ea3i \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c \u0111\u1ec3 n\u00f3 c\u00f3 c\u01a1 h\u1ed9i hi\u1ec7n di\u1ec7n tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm \/ SERP nhi\u1ec1u nh\u1ea5t c\u00f3 th\u1ec3. Tuy nhi\u00ean \u0111i\u1ec1u n\u00e0y hi\u1ebfm khi m\u1ef9 m\u00e3n, \u0111\u1eb7c bi\u1ec7t tr\u00ean c\u00e1c trang c\u00f3 nhi\u1ec1u n\u1ed9i dung ho\u1eb7c m\u1edbi th\u00e0nh l\u1eadp. Nhi\u1ec1u ch\u1ee7 trang \u0111au \u0111\u1ea7u v\u00ec n\u1ed9i dung h\u1ecd t\u1ea1o ra m\u1ed9t th\u1eddi gian kh\u00e1 d\u00e0i r\u1ed3i m\u00e0 v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c.}}<\/p>\n\n\n\n<p><strong>Ch\u1ec9 m\u1ee5c (Index)<\/strong>: M\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u l\u1edbn c\u1ee7a t\u1ea5t c\u1ea3 n\u1ed9i dung m\u00e0 crawler \u0111\u00e3 ph\u00e1t hi\u1ec7n v\u00e0 xem l\u00e0 \u0111\u1ee7 t\u1ed1t \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho ng\u01b0\u1eddi t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p><strong>Li\u00ean k\u1ebft n\u1ed9i b\u1ed9 (Internal links)<\/strong>: C\u00e1c li\u00ean k\u1ebft tr\u00ean trang web c\u1ee7a b\u1ea1n tr\u1ecf \u0111\u1ebfn c\u00e1c trang kh\u00e1c tr\u00ean c\u00f9ng m\u1ed9t website.<\/p>\n\n\n\n<p>{{Li\u00ean k\u1ebft n\u1ed9i b\u1ed9 l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ee9 ch\u1ee7 \u0111\u1ed9ng nh\u1ea5t v\u1edbi ng\u01b0\u1eddi l\u00e0m SEO, b\u1ea1n c\u1ea7n th\u1ef1c s\u1ef1 l\u00e0m t\u1ed1t c\u00e1i n\u00e0y n\u1ebfu mu\u1ed1n trang c\u00f3 th\u1ee9 h\u1ea1ng cao.}}<\/p>\n\n\n\n<p><strong>JavaScript<\/strong>: M\u1ed9t ng\u00f4n ng\u1eef l\u1eadp tr\u00ecnh th\u00eam c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ed9ng v\u00e0o trang web t\u0129nh.<\/p>\n\n\n\n<p>{{V\u00ed d\u1ee5 m\u00e1y t\u00ednh c\u1ea7m tay c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ea1o b\u1eb1ng JavaScript, v\u00e0 th\u00f4ng th\u01b0\u1eddng n\u00f3 s\u1ebd \u0111\u01b0\u1ee3c ch\u1ea1y tr\u00ean tr\u00ecnh duy\u1ec7t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.}}<\/p>\n\n\n\n<p><strong>Form \u0111\u0103ng nh\u1eadp (Login forms)<\/strong>: \u0110\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c trang y\u00eau c\u1ea7u x\u00e1c th\u1ef1c \u0111\u0103ng nh\u1eadp tr\u01b0\u1edbc khi ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 truy c\u1eadp n\u1ed9i dung.<\/p>\n\n\n\n<p><strong>Ph\u1ea1t th\u1ee7 c\u00f4ng (Manual penalty)<\/strong>: \u0110\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t \u201cH\u00e0nh \u0111\u1ed9ng th\u1ee7 c\u00f4ng\u201d c\u1ee7a Google n\u01a1i m\u1ed9t ng\u01b0\u1eddi xem x\u00e9t th\u1ee7 c\u00f4ng \u0111\u00e3 x\u00e1c \u0111\u1ecbnh r\u1eb1ng m\u1ed9t s\u1ed1 trang tr\u00ean website c\u1ee7a b\u1ea1n vi ph\u1ea1m h\u01b0\u1edbng d\u1eabn v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Google.<\/p>\n\n\n\n<p>{{B\u1ecb ph\u1ea1t th\u1ee7 c\u00f4ng l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec1u \u0111\u00e1ng s\u1ee3 nh\u1ea5t \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi l\u00e0m SEO.}}<\/p>\n\n\n\n<p><strong>Meta tag robots<\/strong>: C\u00e1c \u0111o\u1ea1n m\u00e3 cung c\u1ea5p h\u01b0\u1edbng d\u1eabn cho tr\u00ecnh duy\u1ec7t v\u1ec1 c\u00e1ch crawler ho\u1eb7c l\u1eadp ch\u1ec9 m\u1ee5c n\u1ed9i dung trang web.<\/p>\n\n\n\n<p><strong>\u0110i\u1ec1u h\u01b0\u1edbng (Navigation)<\/strong>: M\u1ed9t danh s\u00e1ch li\u00ean k\u1ebft gi\u00fap kh\u00e1ch truy c\u1eadp \u0111i\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c trang kh\u00e1c tr\u00ean website c\u1ee7a b\u1ea1n. Th\u01b0\u1eddng, ch\u00fang xu\u1ea5t hi\u1ec7n trong m\u1ed9t danh s\u00e1ch \u1edf \u0111\u1ea7u website (\u201ctop navigation\u201d), \u1edf c\u1ed9t b\u00ean c\u1ee7a website (\u201cside navigation\u201d), ho\u1eb7c \u1edf cu\u1ed1i website (\u201cfooter navigation\u201d).<\/p>\n\n\n\n<p><strong>Th\u1ebb NoIndex (NoIndex tag)<\/strong>: M\u1ed9t th\u1ebb meta h\u01b0\u1edbng d\u1eabn m\u00e1y t\u00ecm ki\u1ebfm kh\u00f4ng l\u1eadp ch\u1ec9 m\u1ee5c cho trang web ch\u1ee9a th\u1ebb n\u00e0y {{ngh\u0129a l\u00e0 s\u1ebd kh\u00f4ng xu\u1ea5t hi\u1ec7n tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, nh\u01b0ng n\u00f3 s\u1ebd v\u1eabn truy c\u1eadp \u0111\u01b0\u1ee3c nh\u01b0 b\u00ecnh th\u01b0\u1eddng qua tr\u00ecnh duy\u1ec7t n\u1ebfu trang \u0111\u00f3 kh\u00f4ng y\u00eau c\u1ea7u \u0111\u0103ng nh\u1eadp, ho\u1eb7c c\u00e1c h\u00ecnh th\u1ee9c x\u00e1c minh kh\u00e1c}}.<\/p>\n\n\n\n<p><strong>PageRank<\/strong>: M\u1ed9t th\u00e0nh ph\u1ea7n c\u1ee7a thu\u1eadt to\u00e1n c\u1ed1t l\u00f5i c\u1ee7a Google. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh ph\u00e2n t\u00edch li\u00ean k\u1ebft \u01b0\u1edbc l\u01b0\u1ee3ng t\u1ea7m quan tr\u1ecdng c\u1ee7a m\u1ed9t trang web b\u1eb1ng c\u00e1ch \u0111o l\u01b0\u1eddng ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u1ed1 l\u01b0\u1ee3ng c\u00e1c li\u00ean k\u1ebft tr\u1ecf t\u1edbi n\u00f3 (t\u1ee9c l\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c backlink c\u1ee7a n\u00f3).<\/p>\n\n\n\n<p><strong>T\u00f9y ch\u1ec9nh c\u00e1 nh\u00e2n (Personalization)<\/strong>: \u0110\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1ch m\u00e0 m\u00e1y t\u00ecm ki\u1ebfm s\u1ebd \u0111i\u1ec1u ch\u1ec9nh k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a m\u1ed9t ng\u01b0\u1eddi d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 ri\u00eang c\u1ee7a h\u1ecd, nh\u01b0 v\u1ecb tr\u00ed v\u00e0 l\u1ecbch s\u1eed t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>{{Do v\u1eady n\u1ebfu b\u1ea1n \u0111\u0103ng nh\u1eadp, ho\u1eb7c th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng tr\u00ecnh duy\u1ec7t kh\u00f4ng \u1ea9n danh, n\u00f3 s\u1ebd l\u01b0u l\u1ea1i qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh k\u1ebft qu\u1ea3 sao cho th\u00edch h\u1ee3p nh\u1ea5t. V\u00e0 c\u0169ng v\u00ec l\u00fd do n\u00e0y, \u0111\u1ec3 xem x\u00e9t m\u1ed9t k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm kh\u00e1ch quan h\u01a1n, b\u1ea1n n\u00ean d\u00f9ng tr\u00ecnh duy\u1ec7t \u1ea9n danh v\u00e0 kh\u00f4ng \u0111\u0103ng nh\u1eadp.}}<\/p>\n\n\n\n<p><strong>N\u1ed5i b\u1eadt (Prominence)<\/strong>: Trong ng\u1eef c\u1ea3nh c\u1ee7a local pack, n\u1ed5i b\u1eadt \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c doanh nghi\u1ec7p n\u1ed5i ti\u1ebfng (well-known) v\u00e0 \u0111\u01b0\u1ee3c y\u00eau th\u00edch (well-liked) trong th\u1ebf gi\u1edbi th\u1ef1c.<\/p>\n\n\n\n<p><strong>RankBrain<\/strong>: l\u00e0 th\u00e0nh ph\u1ea7n m\u00e1y h\u1ecdc (machine learning) trong thu\u1eadt to\u00e1n c\u1ed1t l\u00f5i c\u1ee7a Google \u0111i\u1ec1u ch\u1ec9nh x\u1ebfp h\u1ea1ng b\u1eb1ng c\u00e1ch th\u00fac \u0111\u1ea9y nh\u1eefng k\u1ebft qu\u1ea3 ph\u00f9 h\u1ee3p v\u00e0 h\u1eefu \u00edch nh\u1ea5t.<\/p>\n\n\n\n<p><strong>T\u00ednh li\u00ean quan (Relevance)<\/strong>: Trong ng\u1eef c\u1ea3nh c\u1ee7a local pack, t\u00ednh li\u00ean quan l\u00e0 c\u00e1ch m\u00e0 doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng g\u00ec ng\u01b0\u1eddi t\u00ecm ki\u1ebfm \u0111ang t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p><strong>Robots.txt<\/strong>: T\u1ec7p cho bi\u1ebft nh\u1eefng ph\u1ea7n n\u00e0o tr\u00ean c\u1ee7a site c\u1ee7a b\u1ea1n m\u00e0 m\u00e1y t\u00ecm ki\u1ebfm n\u00ean v\u00e0 kh\u00f4ng n\u00ean crawl.<\/p>\n\n\n\n<p>{{Nhi\u1ec1u website s\u1ebd \u0111\u1eb7t n\u00f3 \u1edf \u0111\u01b0\u1eddng d\u1eabn: example.com\/robots.txt}}<\/p>\n\n\n\n<p><strong>\u00d4 t\u00ecm ki\u1ebfm (Search forms)<\/strong>: \u0110\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c ch\u1ee9c n\u0103ng t\u00ecm ki\u1ebfm ho\u1eb7c thanh t\u00ecm ki\u1ebfm tr\u00ean website gi\u00fap ng\u01b0\u1eddi d\u00f9ng t\u00ecm th\u1ea5y c\u00e1c trang tr\u00ean website \u0111\u00f3.<\/p>\n\n\n\n<p><strong>H\u01b0\u1edbng d\u1eabn cho ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm (Search Quality Rater Guidelines)<\/strong>: H\u01b0\u1edbng d\u1eabn d\u00e0nh cho ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. Nh\u1eefng ng\u01b0\u1eddi n\u00e0y l\u00e0m vi\u1ec7c cho Google, gi\u00fap h\u1ecd x\u00e1c \u0111\u1ecbnh ch\u1ea5t l\u01b0\u1ee3ng th\u1ef1c s\u1ef1 c\u1ee7a c\u00e1c trang web.<\/p>\n\n\n\n<p>{{B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o ebook ti\u1ebfng Vi\u1ec7t kh\u00f4ng ch\u00ednh th\u1ee9c \u1edf <a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/10\/NguyenTacChoNguoiDanhGiaKetQuaTimKiem_Phan1.pdf\">\u0111\u01b0\u1eddng link n\u00e0y<\/a>.}}<\/p>\n\n\n\n<p><strong>Sitemap<\/strong>: Cung c\u1ea5p danh s\u00e1ch c\u00e1c URL tr\u00ean site c\u1ee7a b\u1ea1n, qua \u0111\u00f3 c\u00e1c m\u00e1y t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 kh\u00e1m ph\u00e1 v\u00e0 l\u1eadp ch\u1ec9 m\u1ee5c n\u1ed9i dung tr\u00ean website.<\/p>\n\n\n\n<p>{{C\u00e1c CMS ph\u1ed5 bi\u1ebfn nh\u01b0 WordPress \u0111\u1ec1u c\u00f3 c\u00e1c plugin r\u1ea5t ti\u1ec7n l\u1ee3i \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng t\u1ea1o sitemap cho trang. V\u00ed d\u1ee5 sitemap c\u1ee7a Nh\u00e0 Tr\u1eafng \u0111\u01b0\u1ee3c t\u1ea1o b\u1edfi plugin c\u00f3 t\u00ean Yoast SEO, n\u1eb1m \u1edf \u0111\u01b0\u1eddng link sau: whitehouse.gov\/sitemap_index.xml}}<\/p>\n\n\n\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c spam (Spammy tactics)<\/strong>: Gi\u1ed1ng nh\u01b0 ki\u1ec3u &#8220;m\u0169 \u0111en&#8221;, chi\u1ebfn l\u01b0\u1ee3c spam l\u00e0 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c vi ph\u1ea1m h\u01b0\u1edbng d\u1eabn ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a m\u00e1y t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p><strong>Th\u01b0 m\u1ee5c URL (URL folders)<\/strong>: C\u00e1c ph\u1ea7n c\u1ee7a m\u1ed9t website sau TLD (ch\u1eb3ng h\u1ea1n &#8220;.com&#8221;), \u0111\u01b0\u1ee3c ph\u00e2n t\u00e1ch b\u1eb1ng d\u1ea5u g\u1ea1ch ch\u00e9o (&#8220;\/&#8221;). V\u00ed d\u1ee5, trong &#8220;moz.com\/blog&#8221; ch\u00fang ta c\u00f3 th\u1ec3 n\u00f3i &#8220;\/blog&#8221; l\u00e0 m\u1ed9t th\u01b0 m\u1ee5c.<\/p>\n\n\n\n<p><strong>Tham s\u1ed1 URL (URL parameters)<\/strong>: Th\u00f4ng tin theo sau m\u1ed9t d\u1ea5u h\u1ecfi \u0111\u01b0\u1ee3c th\u00eam v\u00e0o URL \u0111\u1ec3 thay \u0111\u1ed5i n\u1ed9i dung c\u1ee7a trang (active parameter) ho\u1eb7c \u0111\u1ec3 theo d\u00f5i th\u00f4ng tin (passive parameter).<\/p>\n\n\n\n<p><strong>Th\u1ebb X-robots-tag (X-robots-tag)<\/strong>: Gi\u1ed1ng nh\u01b0 th\u1ebb meta robots, th\u1ebb n\u00e0y cung c\u1ea5p h\u01b0\u1edbng d\u1eabn cho c\u00e1c m\u00e1y t\u00ecm ki\u1ebfm v\u1ec1 c\u00e1ch t\u00ecm ki\u1ebfm ho\u1eb7c l\u1eadp ch\u1ec9 m\u1ee5c n\u1ed9i dung trang web.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Chuong_3_Nghien_cuu_tu_khoa\"><\/span><strong>Ch\u01b0\u01a1ng 3: Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>\u00dd \u0111\u1ecbnh m\u01a1 h\u1ed3 (Ambiguous intent)<\/strong>: \u0110\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm m\u00e0 m\u1ee5c ti\u00eau c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm kh\u00f4ng r\u00f5 r\u00e0ng v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 h\u01a1n.<\/p>\n\n\n\n<p>{{C\u00f3 nhi\u1ec1u t\u00ecm ki\u1ebfm c\u00f3 \u00fd \u0111\u1ecbnh kh\u00f4ng r\u00f5 r\u00e0ng, c\u00f3 th\u1ec3 v\u00ec b\u1ea3n th\u00e2n ng\u01b0\u1eddi t\u00ecm ki\u1ebfm kh\u00f4ng r\u00f5 n\u00ean t\u00ecm nh\u01b0 th\u1ebf n\u00e0o, ho\u1eb7c v\u00ec l\u00fd do n\u00e0o \u0111\u00f3 h\u1ecd g\u00f5 t\u1eeb kh\u00f3a chung chung, qu\u00e1 ng\u1eafn ho\u1eb7c \u0111a ngh\u0129a.}}<\/p>\n\n\n\n<p><strong>C\u00e2u truy v\u1ea5n \u0111i\u1ec1u tra th\u01b0\u01a1ng m\u1ea1i (Commercial investigation queries)<\/strong>: M\u1ed9t c\u00e2u truy v\u1ea5n m\u00e0 ng\u01b0\u1eddi t\u00ecm ki\u1ebfm mu\u1ed1n so s\u00e1nh c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ec3 t\u00ecm ra s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi h\u1ecd.<\/p>\n\n\n\n<p>{{V\u00ed d\u1ee5 truy v\u1ea5n \u201cc\u00e1c lo\u1ea1i tai nghe t\u1ed1t nh\u1ea5t\u201d. \u0110\u00e2y l\u00e0 ki\u1ec3u t\u1eeb kh\u00f3a quan tr\u1ecdng trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, m\u1eb7c d\u00f9 \u0111\u00e2y c\u00f3 th\u1ec3 v\u1eabn ch\u01b0a ph\u1ea3i l\u00e0 t\u1eeb kh\u00f3a khi\u1ebfn kh\u00e1ch h\u00e0ng chi ti\u1ec1n ngay l\u1eadp t\u1ee9c, nh\u01b0ng trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, n\u00f3 kh\u00e1 g\u1ea7n giai \u0111o\u1ea1n \u0111\u00f3.}}<\/p>\n\n\n\n<p><strong>C\u00e2u truy v\u1ea5n th\u00f4ng tin (Informational queries)<\/strong>: M\u1ed9t c\u00e2u truy v\u1ea5n m\u00e0 ng\u01b0\u1eddi t\u00ecm ki\u1ebfm \u0111ang t\u00ecm ki\u1ebfm th\u00f4ng tin, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e2u tr\u1ea3 l\u1eddi cho m\u1ed9t c\u00e2u h\u1ecfi.<\/p>\n\n\n\n<p>{{V\u00ed d\u1ee5 truy v\u1ea5n \u201cmessi gi\u00e0nh \u0111\u01b0\u1ee3c bao nhi\u00eau c\u00fap c1\u201d l\u00e0 m\u1ed9t truy v\u1ea5n d\u1ea1ng t\u00ecm ki\u1ebfm th\u00f4ng tin. M\u1eb7c d\u00f9 nh\u00ecn chung \u0111\u00e2y l\u00e0 truy v\u1ea5n \u00edt c\u00f3 t\u00ednh chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch mua h\u00e0ng nh\u01b0ng n\u00f3 l\u1ea1i c\u00f3 \u01b0u \u0111i\u1ec3m l\u00e0 \u0111\u1ed9 c\u1ea1nh tranh kh\u00f4ng qu\u00e1 cao (th\u01b0\u1eddng th\u1ea5p cho \u0111\u1ebfn trung b\u00ecnh), t\u1ee9c l\u00e0 d\u1ec5 SEO l\u00ean top h\u01a1n, ngo\u00e0i ra n\u1ebfu bi\u1ebft ch\u1ecdn t\u1eeb kh\u00f3a li\u00ean quan \u00edt nhi\u1ec1u \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 th\u00ec n\u00f3 v\u1eabn c\u00f3 th\u1ec3 \u0111em l\u1ea1i chuy\u1ec3n \u0111\u1ed5i \u00edt nhi\u1ec1u, ho\u1eb7c \u00edt nh\u1ea5t l\u00e0 c\u00f3 l\u1ee3i cho th\u01b0\u01a1ng hi\u1ec7u.}}<\/p>\n\n\n\n<p><strong>\u0110\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a (Keyword Difficulty)<\/strong>: T\u1ea1i Moz, \u0110\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a l\u00e0 m\u1ed9t \u01b0\u1edbc l\u01b0\u1ee3ng, d\u01b0\u1edbi d\u1ea1ng \u0111i\u1ec3m s\u1ed1, v\u1ec1 m\u1ee9c \u0111\u1ed9 kh\u00f3 \u0111\u1ec3 m\u1ed9t website v\u01b0\u1ee3t qua \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>{{\u0110\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ee9c \u0111\u1ed9 kh\u00f3 \u0111\u1ec3 b\u1ea1n vi\u1ebft \u0111\u01b0\u1ee3c b\u00e0i c\u00f3 \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed cao trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. M\u1ed9t t\u1eeb kh\u00f3a n\u00e0o \u0111\u00f3 m\u00e0 n\u1ed9i dung cho n\u00f3 c\u00f3 c\u00e0ng nhi\u1ec1u, n\u1ed9i dung \u0111\u01b0\u1ee3c vi\u1ebft c\u00e0ng t\u1ed1t, c\u00e1c website \u0111ang \u0111\u1ee9ng top c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng c\u00e0ng cao, th\u00ec nh\u00ecn chung c\u00e0ng kh\u00f3 \u0111\u1ec3 c\u1ea1nh tranh. N\u00f3i c\u00e1ch kh\u00e1c t\u1eeb kh\u00f3a \u1ea5y c\u00f3 \u0111\u1ed9 kh\u00f3 cao.}}<\/p>\n\n\n\n<p><strong>Keyword Explorer<\/strong>: M\u1ed9t c\u00f4ng c\u1ee5 c\u1ee7a Moz d\u00e0nh cho vi\u1ec7c nghi\u00ean c\u1ee9u v\u00e0 kh\u00e1m ph\u00e1 t\u1eeb kh\u00f3a s\u00e2u h\u01a1n. {{B\u1ea5t c\u1ee9 c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a chuy\u00ean s\u00e2u n\u00e0o c\u0169ng th\u01b0\u1eddng c\u00f3 c\u00e1c d\u1eef li\u1ec7u t\u01b0\u01a1ng \u0111\u1ed1i gi\u1ed1ng nhau, v\u00ed d\u1ee5 nh\u01b0 \u0111\u1ed9 kh\u00f3, kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm h\u00e0ng th\u00e1ng, c\u00e1c t\u1eeb kh\u00f3a kh\u00e1c li\u00ean quan.}}<\/p>\n\n\n\n<p><strong>C\u00e2u truy v\u1ea5n \u0111\u1ecba ph\u01b0\u01a1ng (Local queries)<\/strong>: M\u1ed9t c\u00e2u truy v\u1ea5n m\u00e0 ng\u01b0\u1eddi t\u00ecm ki\u1ebfm \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 \u1edf m\u1ed9t v\u1ecb tr\u00ed c\u1ee5 th\u1ec3, ch\u1eb3ng h\u1ea1n nh\u01b0 &#8220;qu\u00e1n c\u00e0 ph\u00ea g\u1ea7n t\u00f4i&#8221; ho\u1eb7c &#8220;ph\u00f2ng t\u1eadp th\u1ec3 d\u1ee5c \u1edf Brooklyn.&#8221;<\/p>\n\n\n\n<p><strong>T\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i (Long-tail keywords)<\/strong>: C\u00e1c c\u00e2u truy v\u1ea5n d\u00e0i h\u01a1n, th\u01b0\u1eddng ch\u1ee9a nhi\u1ec1u h\u01a1n ba t\u1eeb. Nh\u1edd \u0111\u1ed9 d\u00e0i c\u1ee7a ch\u00fang, ch\u00fang th\u01b0\u1eddng c\u1ee5 th\u1ec3 h\u01a1n c\u00e1c truy v\u1ea5n ng\u1eafn. {{V\u00ec t\u1eeb kh\u00f3a c\u00e0ng nhi\u1ec1u t\u1eeb n\u00f3 c\u00f3 xu h\u01b0\u1edbng c\u00e0ng cung c\u1ea5p nhi\u1ec1u th\u00f4ng tin h\u01a1n.}}<\/p>\n\n\n\n<p>{{C\u00f3 nhi\u1ec1u \u0111\u1ecbnh ngh\u0129a v\u1ec1 t\u1eeb kh\u00f3a d\u00e0i, c\u00f3 m\u1ed9t s\u1ed1 n\u01a1i kh\u00f4ng d\u1ef1a v\u00e0o s\u1ed1 l\u01b0\u1ee3ng t\u1eeb c\u1ee7a t\u1eeb kh\u00f3a \u0111\u1ec3 xem n\u00f3 l\u00e0 t\u1eeb kh\u00f3a d\u1ea1ng long-tail hay kh\u00f4ng, m\u00e0 l\u1ea1i c\u0103n c\u1ee9 v\u00e0o kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm h\u00e0ng th\u00e1ng. V\u00ed d\u1ee5 d\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u1ee7a Ahrefs:}}<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/11\/tu-khoa-duoi-dai.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"559\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/11\/tu-khoa-duoi-dai.png\" alt=\"T\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i\" class=\"wp-image-25452\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/11\/tu-khoa-duoi-dai.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/11\/tu-khoa-duoi-dai-300x186.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/11\/tu-khoa-duoi-dai-768x477.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n<p><strong>C\u00e2u truy v\u1ea5n \u0111i\u1ec1u h\u01b0\u1edbng (Navigational queries)<\/strong>: M\u1ed9t c\u00e2u truy v\u1ea5n m\u00e0 ng\u01b0\u1eddi t\u00ecm ki\u1ebfm \u0111ang c\u1ed1 g\u1eafng \u0111i \u0111\u1ebfn m\u1ed9t trang c\u1ee5 th\u1ec3, ch\u1eb3ng h\u1ea1n nh\u01b0 blog c\u1ee7a Moz (truy v\u1ea5n s\u1ebd l\u00e0 &#8220;Moz blog&#8221;).<\/p>\n\n\n\n<p>{{C\u00e1c v\u00ed d\u1ee5 kh\u00e1c c\u00f3 r\u1ea5t nhi\u1ec1u, ch\u1eb3ng h\u1ea1n truy v\u1ea5n \u201cvnexpress th\u1ec3 thao\u201d \u0111\u1ec3 t\u00ecm \u0111\u1ebfn chuy\u00ean m\u1ee5c th\u1ec3 thao tr\u00ean b\u00e1o \u0111i\u1ec7n t\u1eed vnexpress.net, \u201ciphone thegioididong\u201d \u0111\u1ec3 t\u00ecm m\u1eabu \u0111i\u1ec7n tho\u1ea1i iphone tr\u00ean c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng, \u201c\u0111\u0103ng nh\u1eadp gmail\u201d \u0111\u1ec3 t\u00ecm trang \u0111\u0103ng nh\u1eadp c\u1ee7a Gmail.}}<\/p>\n\n\n\n<p><strong>T\u1eeb kh\u00f3a khu v\u1ef1c (Regional keywords)<\/strong>: \u0110\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3 cho m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m n\u00e0o \u0111\u00f3. V\u00ed d\u1ee5 s\u1eed d\u1ee5ng Google Trends \u0111\u1ec3 xem li\u1ec7u &#8220;pop&#8221; hay &#8220;soda&#8221; l\u00e0 thu\u1eadt ng\u1eef ph\u1ed5 bi\u1ebfn h\u01a1n \u1edf Kansas.<\/p>\n\n\n\n<p><strong>Kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm (Search volume)<\/strong>: S\u1ed1 l\u1ea7n m\u1ed9t t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm. Nhi\u1ec1u c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a hi\u1ec3n th\u1ecb kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm (\u01b0\u1edbc l\u01b0\u1ee3ng) h\u00e0ng th\u00e1ng.<\/p>\n\n\n\n<p>{{C\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a ch\u1ea5t l\u01b0\u1ee3ng cao \u0111\u1ec1u c\u1ed1 g\u1eafng b\u00e1o c\u00e1o ch\u1ec9 s\u1ed1 n\u00e0y n\u1ebfu h\u1ecd c\u00f3 d\u1eef li\u1ec7u. Kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a t\u1eeb kh\u00f3a th\u01b0\u1eddng d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c ph\u1ea7n n\u00e0o l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp n\u1ebfu b\u1ea1n vi\u1ebft b\u00e0i v\u1ec1 ch\u1ee7 \u0111\u1ec1 t\u01b0\u01a1ng \u1ee9ng. Th\u1ef1c t\u1ebf l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp hi\u1ebfm khi ch\u1ec9 \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n th\u00f4ng qua m\u1ed9t t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3, m\u00e0 th\u01b0\u1eddng l\u00e0 m\u1ed9t nh\u00f3m t\u1eeb kh\u00f3a c\u00f9ng ch\u1ee7 \u0111\u1ec1. Ngo\u00e0i ra c\u1ea7n l\u01b0u \u00fd l\u00e0 ngay c\u1ea3 khi b\u1ea1n c\u00f3 th\u1ee9 h\u1ea1ng t\u1ed1t nh\u1ea5t v\u1ec1 m\u1ed9t t\u1eeb kh\u00f3a n\u00e0o \u0111\u00f3, th\u00ec l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb t\u1eeb kh\u00f3a \u0111\u00f3 th\u00f4ng th\u01b0\u1eddng s\u1ebd ch\u1ec9 chi\u1ebfm kho\u1ea3ng 20 &#8211; 30%, l\u00fd do l\u00e0 v\u00ec c\u00e1c click kh\u00e1c \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i ra c\u00e1c k\u1ebft qu\u1ea3 b\u00ean d\u01b0\u1edbi v\u00e0 nhi\u1ec1u khi c\u00f2n c\u1ea3 qu\u1ea3ng c\u00e1o n\u1eefa.}}<\/p>\n\n\n\n<p><strong>Xu h\u01b0\u1edbng theo m\u00f9a (Seasonal trends)<\/strong>: \u0110\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a t\u1eeb kh\u00f3a theo th\u1eddi gian, ch\u1eb3ng h\u1ea1n nh\u01b0 &#8220;trang ph\u1ee5c Halloween&#8221; ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u00e0o tu\u1ea7n tr\u01b0\u1edbc ng\u00e0y 31 th\u00e1ng 10.<\/p>\n\n\n\n<p>{{C\u00f3 r\u1ea5t nhi\u1ec1u v\u00ed d\u1ee5 v\u1ec1 t\u1eeb kh\u00f3a \/ truy v\u1ea5n theo m\u00f9a v\u1ee5, t\u1ee9c l\u00e0 ch\u1ec9 ph\u1ed5 bi\u1ebfn v\u00e0o kho\u1ea3ng th\u1eddi gian n\u00e0o \u0111\u00f3 trong n\u0103m, c\u00e1c th\u1eddi \u0111i\u1ec3m c\u00f2n l\u1ea1i t\u00ecm ki\u1ebfm \u00edt h\u01a1n nhi\u1ec1u, v\u00ed d\u1ee5: \u201cn\u00ean mua qu\u00e0 t\u1ebft g\u00ec cho b\u1ed1 m\u1eb9\u201d, \u201ct\u1eb7ng b\u1ea1n g\u00e1i qu\u00e0 g\u00ec v\u00e0o 8\/3\u201d, \u201cdu l\u1ecbch 30\/4 1\/5 \u1edf \u0111\u00e2u\u201d. B\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Google Trends \u0111\u1ec3 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a theo m\u00f9a, n\u00f3 r\u1ea5t tr\u1ef1c quan.}}<\/p>\n\n\n\n<p><strong>T\u1eeb kh\u00f3a h\u1ea1t gi\u1ed1ng (Seed keywords)<\/strong>: Thu\u1eadt ng\u1eef m\u00e0 ch\u00fang t\u00f4i s\u1eed d\u1ee5ng \u0111\u1ec3 n\u00f3i v\u1ec1 c\u00e1c t\u1eeb ch\u00ednh d\u00f9ng \u0111\u1ec3 m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n cung c\u1ea5p.<\/p>\n\n\n\n<p>{{Th\u00f4ng th\u01b0\u1eddng trong giai \u0111o\u1ea1n \u0111\u1ea7u nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a, ch\u00fang ta s\u1ebd nh\u1eadp c\u00e1c t\u1eeb kh\u00f3a h\u1ea1t gi\u1ed1ng v\u00e0o c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a \u0111\u1ec3 xem n\u00f3 \u0111\u01b0a ra c\u00e1c g\u1ee3i \u00fd n\u00e0o li\u00ean quan. C\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a th\u01b0\u1eddng s\u1ebd cung c\u1ea5p h\u00e0ng lo\u1ea1t c\u00e1c t\u1eeb kh\u00f3a th\u1ef1c t\u1ebf m\u00e0 ng\u01b0\u1eddi d\u00f9ng nh\u1eadp v\u00e0o c\u00f3 ch\u1ee9a t\u1eeb kh\u00f3a h\u1ea1t gi\u1ed1ng ho\u1eb7c li\u00ean quan ch\u1eb7t ch\u1ebd \u0111\u1ebfn n\u00f3.}}<\/p>\n\n\n\n<p><strong>C\u00e2u truy v\u1ea5n giao d\u1ecbch (Transactional queries)<\/strong>: Ng\u01b0\u1eddi t\u00ecm ki\u1ebfm mu\u1ed1n th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng, ch\u1eb3ng h\u1ea1n nh\u01b0 mua m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3. N\u1ebfu c\u00e1c ki\u1ec3u t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o trong ph\u1ec5u marketing, c\u00e2u truy v\u1ea5n giao d\u1ecbch s\u1ebd n\u1eb1m \u1edf ph\u00eda d\u01b0\u1edbi.<\/p>\n\n\n\n<p>{{Truy v\u1ea5n giao d\u1ecbch th\u01b0\u1eddng l\u00e0 c\u00e1c truy v\u1ea5n c\u00f3 \u0111\u1ed9 c\u1ea1nh tranh r\u1ea5t cao, t\u1ee9c l\u00e0 \u0111\u1ed9 kh\u00f3 cao, v\u00ec c\u00e1c truy v\u1ea5n n\u00e0y nh\u00ecn chung c\u00f3 t\u00ednh chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng l\u1edbn nh\u1ea5t. Kh\u00f4ng ch\u1ec9 SEO, m\u00e0 k\u1ec3 c\u1ea3 qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm, c\u00e1c t\u1eeb kh\u00f3a n\u00e0y th\u01b0\u1eddng c\u0169ng c\u00f3 gi\u00e1 th\u1ea7u cao h\u01a1n nhi\u1ec1u c\u00e1c d\u1ea1ng t\u1eeb kh\u00f3a kh\u00e1c.}}&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Chuong_4_Toi_uu_hoa_On-Site\"><\/span><strong>Ch\u01b0\u01a1ng 4: T\u1ed1i \u01b0u h\u00f3a On-Site<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Alt text<\/strong>: V\u0103n b\u1ea3n thay th\u1ebf l\u00e0 v\u0103n b\u1ea3n trong m\u00e3 HTML m\u00f4 t\u1ea3 c\u00e1c h\u00ecnh \u1ea3nh tr\u00ean trang web.<\/p>\n\n\n\n<p>{{Trong qu\u00e1 tr\u00ecnh t\u1ea1o n\u1ed9i dung, c\u00e1c h\u1ec7 qu\u1ea3n tr\u1ecb n\u1ed9i dung ph\u1ed5 bi\u1ebfn nh\u01b0 WordPress \u0111\u1ec1u c\u00f3 s\u1eb5n t\u00ednh n\u0103ng \u0111\u1ec3 th\u00eam ALT v\u00e0o \u1ea3nh r\u1ea5t ti\u1ec7n l\u1ee3i. ALT c\u00f3 nhi\u1ec1u t\u00e1c d\u1ee5ng, n\u00f3 cung c\u1ea5p \u00fd ngh\u0129a cho b\u1ee9c h\u00ecnh, gi\u00fap c\u00f4ng c\u1ee5 hi\u1ec3u r\u00f5 h\u01a1n h\u00ecnh \u1ea3nh \u0111\u00f3 l\u00e0 v\u1ec1 c\u00e1i g\u00ec. Khi h\u00ecnh \u1ea3nh v\u00ec m\u1ed9t l\u1ed7i n\u00e0o \u0111\u00f3 kh\u00f4ng hi\u1ec3n th\u1ecb \u0111\u01b0\u1ee3c, ALT s\u1ebd hi\u1ec7n ra \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng bi\u1ebft. \u1ede th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i m\u1eb7c d\u00f9 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 t\u1ef1 ph\u00e2n t\u00edch \u1ea3nh r\u1ea5t t\u1ed1t, ALT v\u1eabn l\u00e0 th\u00e0nh ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu v\u1edbi \u1ea3nh.}}<\/p>\n\n\n\n<p><strong>Anchor text (V\u0103n b\u1ea3n neo)<\/strong>: V\u0103n b\u1ea3n m\u00e0 b\u1ea1n li\u00ean k\u1ebft t\u1edbi c\u00e1c trang.<\/p>\n\n\n\n<p>{{V\u00ed d\u1ee5 trong \u0111o\u1ea1n sau: <a href=\"https:\/\/www.google.com\/\">Google<\/a> l\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, t\u1eeb Google \u0111\u01b0\u1ee3c link \u0111\u1ebfn website <em>https:\/\/www.google.com\/<\/em>, v\u00e0 t\u1eeb Google \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 anchor text.}}<\/p>\n\n\n\n<p><strong>N\u1ed9i dung t\u1ea1o t\u1ef1 \u0111\u1ed9ng (Auto-generated content)<\/strong>: N\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o t\u1ef1 \u0111\u1ed9ng, kh\u00f4ng \u0111\u01b0\u1ee3c vi\u1ebft b\u1edfi con ng\u01b0\u1eddi.<\/p>\n\n\n\n<p>{{N\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o thu\u1ea7n t\u00fay b\u1eb1ng AI (tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o) l\u00e0 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o t\u1ef1 \u0111\u1ed9ng. Google tuy\u00ean b\u1ed1 l\u00e0 n\u00f3 kh\u00f4ng \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung d\u1ef1a v\u00e0o y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi hay m\u00e1y t\u1ea1o, tuy nhi\u00ean n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o t\u1ef1 \u0111\u1ed9ng (hay k\u1ec3 c\u1ea3 con ng\u01b0\u1eddi) m\u00e0 thi\u1ebfu s\u1ef1 bi\u00ean t\u1eadp, kh\u00f4ng c\u00f3 t\u00ednh \u0111\u1ed9c \u0111\u00e1o, ho\u1eb7c cung c\u1ea5p gi\u00e1 tr\u1ecb kh\u00f4ng \u0111\u00e1ng k\u1ec3 th\u00ec s\u1ebd b\u1ecb x\u1ebfp h\u1ea1ng ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p. Nh\u00ecn chung c\u00e1c AI hi\u1ec7n gi\u1edd, \u00edt nh\u1ea5t l\u00e0 v\u1edbi c\u00e1c phi\u00ean b\u1ea3n ph\u1ed5 th\u00f4ng, n\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c bi\u00ean t\u1eadp, ch\u1ec9nh s\u1eeda th\u00ec n\u1ed9i dung th\u01b0\u1eddng s\u1ebd kh\u00e1 t\u1ec7.}}<\/p>\n\n\n\n<p><strong>N\u1ed9i dung tr\u00f9ng l\u1eb7p (Duplicate content)<\/strong>: N\u1ed9i dung gi\u1ed1ng nhau xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c t\u00ean mi\u1ec1n kh\u00e1c nhau ho\u1eb7c gi\u1eefa nhi\u1ec1u trang kh\u00e1c nhau c\u1ee7a m\u1ed9t t\u00ean mi\u1ec1n duy nh\u1ea5t.<\/p>\n\n\n\n<p><strong>Geographic modifiers (\u0110i\u1ec1u ch\u1ec9nh khu v\u1ef1c \u0111\u1ecba l\u00fd)<\/strong>: Thu\u1eadt ng\u1eef m\u00f4 t\u1ea3 m\u1ed9t v\u1ecb tr\u00ed c\u1ee5 th\u1ec3 ho\u1eb7c khu v\u1ef1c d\u1ecbch v\u1ee5. V\u00ed d\u1ee5, \u201cpizza\u201d l\u00e0 truy v\u1ea5n kh\u00f4ng \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh v\u1ec1 khu v\u1ef1c \u0111\u1ecba l\u00fd, nh\u01b0ng \u201cpizza \u1edf Seattle\u201d th\u00ec c\u00f3.<\/p>\n\n\n\n<p>{{C\u00e1i n\u00e0y t\u00e1c \u0111\u1ed9ng nhi\u1ec1u nh\u1ea5t \u0111\u1ebfn c\u00e1c t\u00ecm ki\u1ebfm c\u00f3 t\u00ednh \u0111\u1ecba ph\u01b0\u01a1ng. V\u00ed d\u1ee5 b\u00e2y gi\u1edd ai \u0111\u00f3 \u1edf Ho\u00e0n Ki\u1ebfm, H\u00e0 N\u1ed9i, tra t\u1eeb kh\u00f3a \u201chi\u1ec7u s\u00e1ch g\u1ea7n \u0111\u00e2y\u201d, th\u1ebf th\u00ec t\u1eeb kh\u00f3a n\u00e0y c\u00f3 t\u00ednh \u0111\u1ecba ph\u01b0\u01a1ng (local), v\u00ec k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t s\u1ebd l\u00e0 k\u1ebft qu\u1ea3 \u1edf g\u1ea7n ng\u01b0\u1eddi t\u00ecm ki\u1ebfm ho\u1eb7c \u00edt nh\u1ea5t l\u00e0 kh\u00f4ng qu\u00e1 xa. V\u00ec v\u1eady t\u1eeb kh\u00f3a n\u00e0y th\u00f4ng qua b\u01b0\u1edbc \u201cgeographic modifiers\u201d s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 \u201chi\u1ec7u s\u00e1ch g\u1ea7n Ho\u00e0n Ki\u1ebfm, H\u00e0 N\u1ed9i\u201d}}<\/p>\n\n\n\n<p><strong>Th\u1ebb ti\u00eau \u0111\u1ec1 (Header tags)<\/strong>: M\u1ed9t ph\u1ea7n t\u1eed HTML \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ch\u1ec9 \u0111\u1ecbnh ti\u00eau \u0111\u1ec1 tr\u00ean trang c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p><strong>N\u00e9n h\u00ecnh \u1ea3nh (Image compression)<\/strong>: C\u00f3 m\u1ee5c \u0111\u00edch gi\u00fap t\u0103ng t\u1ed1c \u0111\u1ed9 trang web b\u1eb1ng c\u00e1ch l\u00e0m gi\u1ea3m k\u00edch th\u01b0\u1edbc t\u1ec7p h\u00ecnh \u1ea3nh m\u00e0 kh\u00f4ng l\u00e0m gi\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng h\u00ecnh \u1ea3nh.<\/p>\n\n\n\n<p>{{C\u00f3 nhi\u1ec1u k\u1ef9 thu\u1eadt n\u00e9n h\u00ecnh \u1ea3nh, v\u00e0 n\u1ebfu b\u1ea1n d\u00f9ng c\u00e1c h\u1ec7 qu\u1ea3n tr\u1ecb n\u1ed9i dung ph\u1ed5 bi\u1ebfn nh\u01b0 WordPress, b\u1ea1n s\u1ebd c\u00f3 nhi\u1ec1u c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 vi\u1ec7c n\u00e9n \u1ea3nh. Trong n\u00e9n \u1ea3nh c\u00f3 c\u1ea3 ki\u1ec3u n\u00e9n \u201cm\u1ea5t d\u1eef li\u1ec7u\u201d v\u00e0 \u201ckh\u00f4ng m\u1ea5t d\u1eef li\u1ec7u\u201d. Ki\u1ec3u n\u00e9n \u201cm\u1ea5t d\u1eef li\u1ec7u\u201d s\u1ebd gi\u00fap gi\u1ea3m s\u00e2u dung l\u01b0\u1ee3ng \u1ea3nh nh\u01b0ng \u1ea3nh c\u0169ng b\u1ecb x\u1ea5u \u0111i. T\u00f4i (ng\u01b0\u1eddi bi\u00ean t\u1eadp) khuy\u1ebfn kh\u00edch b\u1ea1n d\u00f9ng n\u00e9n \u1ea3nh \u201ckh\u00f4ng m\u1ea5t d\u1eef li\u1ec7u\u201d \u0111\u1ec3 ch\u1ea5t l\u01b0\u1ee3ng \u1ea3nh \u0111\u01b0\u1ee3c gi\u1eef nguy\u00ean m\u00e0 v\u1eabn gi\u1ea3m \u0111\u01b0\u1ee3c dung l\u01b0\u1ee3ng \u00edt nhi\u1ec1u.}}<\/p>\n\n\n\n<p><strong>Sitemap cho h\u00ecnh \u1ea3nh (Image sitemap)<\/strong>: M\u1ed9t sitemap ch\u1ec9 ch\u1ee9a c\u00e1c URL h\u00ecnh \u1ea3nh tr\u00ean m\u1ed9t website. {{C\u00e1i n\u00e0y gi\u00fap c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm d\u1ec5 d\u00e0ng crawl c\u00e1c \u1ea3nh tr\u00ean to\u00e0n b\u1ed9 website.}}<\/p>\n\n\n\n<p><strong>Nh\u1ed3i nh\u00e9t t\u1eeb kh\u00f3a (Keyword stuffing)<\/strong>: M\u1ed9t t\u00e1c v\u1ee5 spam li\u00ean quan \u0111\u1ebfn vi\u1ec7c l\u1ea1m d\u1ee5ng {{s\u1eed d\u1ee5ng l\u1eb7p \u0111i l\u1eb7p l\u1ea1i qu\u00e1 nhi\u1ec1u l\u1ea7n}} c\u00e1c t\u1eeb kh\u00f3a quan tr\u1ecdng v\u00e0 c\u00e1c bi\u1ebfn th\u1ec3 c\u1ee7a ch\u00fang trong n\u1ed9i dung v\u00e0 li\u00ean k\u1ebft c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p><strong>Kh\u1ea3 n\u0103ng truy c\u1eadp li\u00ean k\u1ebft (Link accessibility)<\/strong>: S\u1ef1 d\u1ec5 d\u00e0ng m\u00e0 m\u1ed9t li\u00ean k\u1ebft c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y b\u1edfi kh\u00e1ch truy c\u1eadp ho\u1eb7c crawler. {{V\u00ed d\u1ee5 n\u1ebfu b\u1ea1n \u0111\u1ec3 link c\u00f9ng m\u00e0u v\u1edbi v\u0103n b\u1ea3n th\u01b0\u1eddng, ho\u1eb7c qu\u00e1 kh\u00f3 ph\u00e2n bi\u1ec7t v\u1edbi n\u1ec1n th\u00ec \u0111\u00e2y s\u1ebd l\u00e0 v\u1ea5n \u0111\u1ec1 v\u1ec1 Link accessibility.}}<\/p>\n\n\n\n<p><strong>Link equity<\/strong>: Gi\u00e1 tr\u1ecb ho\u1eb7c quy\u1ec1n h\u1ea1n m\u00e0 m\u1ed9t li\u00ean k\u1ebft c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ebfn link kh\u00e1c m\u00e0 n\u00f3 tr\u1ecf \u0111\u1ebfn.<\/p>\n\n\n\n<p><strong>Link volume (Kh\u1ed1i l\u01b0\u1ee3ng li\u00ean k\u1ebft )<\/strong>: S\u1ed1 l\u01b0\u1ee3ng li\u00ean k\u1ebft tr\u00ean m\u1ed9t trang.<\/p>\n\n\n\n<p><strong>Schema cho doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng (Local business schema)<\/strong>: D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac (structured data) \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u00ean m\u1ed9t trang web gi\u00fap c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u th\u00f4ng tin v\u1ec1 m\u1ed9t doanh nghi\u1ec7p.<\/p>\n\n\n\n<p><strong>Th\u1ebb m\u00f4 t\u1ea3 Meta (Meta descriptions)<\/strong>: C\u00e1c ph\u1ea7n t\u1eed HTML bao g\u1ed3m m\u1ed9t {{\u0111o\u1ea1n ng\u1eafn}} m\u00f4 t\u1ea3 {{t\u1ed5ng quan}} n\u1ed9i dung c\u1ee7a trang. Google \u0111\u00f4i khi s\u1eed d\u1ee5ng ch\u00fang nh\u01b0 d\u00f2ng m\u00f4 t\u1ea3 trong \u0111o\u1ea1n tr\u00edch tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>{{Ng\u00e0y x\u01b0a, Google th\u01b0\u1eddng l\u1ea5y lu\u00f4n \u0111o\u1ea1n m\u00e0 b\u1ea1n vi\u1ebft m\u00f4 t\u1ea3 v\u1ec1 trang \u0111\u1ec3 hi\u1ec3n th\u1ecb m\u00f4 t\u1ea3 tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Tuy nhi\u00ean ng\u00e0y nay n\u00f3 th\u01b0\u1eddng l\u1ea5y ph\u1ea7n n\u1ed9i dung n\u00e0o n\u00f3 cho l\u00e0 ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi truy v\u1ea5n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 l\u00e0m m\u00f4 t\u1ea3. C\u0169ng v\u00ec l\u00fd do \u0111\u00f3, m\u1eb7c d\u00f9 nhi\u1ec1u c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 SEO ng\u00e0y nay v\u1eabn c\u00f2n tr\u01b0\u1eddng th\u00f4ng tin \u0111\u1ec3 ng\u01b0\u1eddi l\u00e0m SEO nh\u1eadp n\u1ed9i dung cho Th\u1ebb m\u00f4 t\u1ea3 Meta, nh\u01b0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m SEO b\u1ecf qua ph\u1ea7n n\u00e0y, h\u1ecd ch\u1ec9 nh\u1eadp tr\u00ean m\u1ed9t s\u1ed1 trang quan tr\u1ecdng.}}<\/p>\n\n\n\n<p><strong>Panda<\/strong>: M\u1ed9t b\u1ea3n c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n c\u1ee7a Google nh\u1eafm v\u00e0o n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p.<\/p>\n\n\n\n<p><strong>Giao th\u1ee9c (Protocol)<\/strong>: \u201chttp\u201d ho\u1eb7c \u201chttps\u201d \u0111\u1ee9ng tr\u01b0\u1edbc t\u00ean mi\u1ec1n c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y quy \u0111\u1ecbnh c\u00e1ch d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c chuy\u1ec3n gi\u1eefa m\u00e1y ch\u1ee7 web v\u00e0 tr\u00ecnh duy\u1ec7t {{c\u1ee7a ng\u01b0\u1eddi d\u00f9ng}}.<\/p>\n\n\n\n<p>{{https l\u00e0 \u0111\u1ecbnh d\u1ea1ng gi\u00fap website c\u1ee7a b\u1ea1n an to\u00e0n h\u01a1n, h\u1ea1n ch\u1ebf nh\u1eefng b\u00ean kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p theo d\u00f5i th\u00f4ng tin trao \u0111\u1ed5i gi\u1eefa ng\u01b0\u1eddi d\u00f9ng v\u00e0 m\u00e1y ch\u1ee7 web. https \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng tr\u00ean c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Google tuy\u00ean b\u1ed1 c\u00f3 https l\u00e0 m\u1ed9t trong c\u00e1c t\u00edn hi\u1ec7u t\u00edch c\u1ef1c khi x\u1ebfp h\u1ea1ng, v\u00e0 nh\u1edd \u0111\u00f3 vi\u1ec7c ph\u1ed5 bi\u1ebfn https \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng r\u1ea5t nhanh ch\u00f3ng. Ng\u00e0y nay b\u1ea1n c\u00f3 th\u1ec3 b\u1eadt https cho website r\u1ea5t d\u1ec5 d\u00e0ng th\u00f4ng qua c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed khi c\u00e0i \u0111\u1eb7t website tr\u00ean hosting.}}<\/p>\n\n\n\n<p><strong>Chuy\u1ec3n h\u01b0\u1edbng (Redirection)<\/strong>: Khi m\u1ed9t URL thay \u0111\u1ed5i \u0111\u1ecba ch\u1ec9 c\u1ee7a n\u00f3. Trong h\u1ea7u h\u1ebft tr\u01b0\u1eddng h\u1ee3p, chuy\u1ec3n h\u01b0\u1edbng l\u00e0 v\u0129nh vi\u1ec5n (chuy\u1ec3n h\u01b0\u1edbng 301).<\/p>\n\n\n\n<p><strong>Rel=canonical<\/strong>: M\u1ed9t th\u1ebb cho ph\u00e9p ch\u1ee7 s\u1edf h\u1eefu site n\u00f3i v\u1edbi Google phi\u00ean b\u1ea3n n\u00e0o c\u1ee7a m\u1ed9t trang web l\u00e0 b\u1ea3n g\u1ed1c v\u00e0 phi\u00ean b\u1ea3n n\u00e0o l\u00e0 b\u1ea3n sao.<\/p>\n\n\n\n<p><strong>Scraped content (C\u1ea1o n\u1ed9i dung)<\/strong>: L\u1ea5y n\u1ed9i dung t\u1eeb c\u00e1c website m\u00e0 b\u1ea1n kh\u00f4ng s\u1edf h\u1eefu v\u00e0 t\u00e1i xu\u1ea5t b\u1ea3n n\u00f3 tr\u00ean website c\u1ee7a ri\u00eang b\u1ea1n m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 cho ph\u00e9p t\u1eeb ch\u1ee7 s\u1edf h\u1eefu c\u1ee7a c\u00e1c website kia.<\/p>\n\n\n\n<p><strong>Ch\u1ee9ng ch\u1ec9 SSL (SSL certificate)<\/strong>: Vi\u1ebft t\u1eaft c\u1ee7a t\u1eeb ti\u1ebfng Anh \u201cSecure Sockets Layer\u201d, n\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 m\u00e3 h\u00f3a d\u1eef li\u1ec7u truy\u1ec1n gi\u1eefa m\u00e1y ch\u1ee7 web v\u00e0 tr\u00ecnh duy\u1ec7t c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p><strong>Thin content (N\u1ed9i dung m\u1ecfng)<\/strong>: N\u1ed9i dung th\u00eam \u00edt ho\u1eb7c kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb n\u00e0o cho ng\u01b0\u1eddi truy c\u1eadp.<\/p>\n\n\n\n<p><strong>H\u00ecnh thu nh\u1ecf (Thumbnails)<\/strong>: H\u00ecnh thu nh\u1ecf l\u00e0 phi\u00ean b\u1ea3n nh\u1ecf h\u01a1n c\u1ee7a m\u1ed9t h\u00ecnh \u1ea3nh l\u1edbn h\u01a1n.<\/p>\n\n\n\n<p><strong>Th\u1ebb ti\u00eau \u0111\u1ec1 (Title tag)<\/strong>: M\u1ed9t ph\u1ea7n t\u1eed HTML ch\u1ec9 \u0111\u1ecbnh ti\u00eau \u0111\u1ec1 c\u1ee7a m\u1ed9t trang web.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Chuong_5_Toi_uu_hoa_ky_thuat\"><\/span><strong>Ch\u01b0\u01a1ng 5: T\u1ed1i \u01b0u h\u00f3a k\u1ef9 thu\u1eadt<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>AMP<\/strong>: Th\u01b0\u1eddng \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 d\u01b0\u1edbi c\u00e1i t\u00ean kh\u00e1 \u1ea5n t\u01b0\u1ee3ng nh\u01b0 \u201cdiet HTML \/ HTML gi\u1ea3m c\u00e2n!\u201d, trang di \u0111\u1ed9ng t\u0103ng t\u1ed1c (AMP \/ Accelerated Mobile Pages) \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 l\u00e0m cho tr\u1ea3i nghi\u1ec7m duy\u1ec7t web c\u00f3 t\u1ed1c \u0111\u1ed9 c\u1ef1c cao cho ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng.<\/p>\n\n\n\n<p>{{AMP c\u00f3 t\u1ed1c \u0111\u1ed9 th\u1ef1c s\u1ef1 v\u00f4 c\u00f9ng \u1ea5n t\u01b0\u1ee3ng, tuy nhi\u00ean n\u00f3 ch\u1ec9 ph\u00f9 h\u1ee3p v\u1edbi m\u1ed9t s\u1ed1 ki\u1ec3u website (v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 c\u00e1c trang thu\u1ea7n th\u00f4ng tin), v\u00e0 tri\u1ec3n khai n\u00f3 chu\u1ea9n ch\u1ec9nh c\u0169ng kh\u00f4ng d\u1ec5 d\u00e0ng g\u00ec.}}<\/p>\n\n\n\n<p><strong>Async<\/strong>: Vi\u1ebft t\u1eaft c\u1ee7a \u201casynchronous,\u201d async c\u00f3 ngh\u0129a l\u00e0 tr\u00ecnh duy\u1ec7t kh\u00f4ng ph\u1ea3i ch\u1edd m\u1ed9t nhi\u1ec7m v\u1ee5 ho\u00e0n th\u00e0nh tr\u01b0\u1edbc khi chuy\u1ec3n sang nhi\u1ec7m v\u1ee5 ti\u1ebfp theo trong khi \u201ck\u1ebft xu\u1ea5t\u201d trang web c\u1ee7a b\u1ea1n \u0111\u1ec3 hi\u1ec3n th\u1ecb cho ng\u01b0\u1eddi d\u00f9ng. {{C\u00e1i n\u00e0y hay \u00e1p d\u1ee5ng cho JavaScript.}}<\/p>\n\n\n\n<p><strong>Tr\u00ecnh duy\u1ec7t (Browser)<\/strong>: M\u1ed9t tr\u00ecnh duy\u1ec7t web, nh\u01b0 Chrome ho\u1eb7c Firefox, l\u00e0 ph\u1ea7n m\u1ec1m cho ph\u00e9p b\u1ea1n truy c\u1eadp th\u00f4ng tin tr\u00ean web. Khi b\u1ea1n th\u1ef1c hi\u1ec7n m\u1ed9t y\u00eau c\u1ea7u trong tr\u00ecnh duy\u1ec7t c\u1ee7a m\u00ecnh (v\u00ed d\u1ee5: \u201cgoogle.com\u201d), b\u1ea1n \u0111ang h\u01b0\u1edbng d\u1eabn tr\u00ecnh duy\u1ec7t c\u1ee7a m\u00ecnh t\u00ecm n\u1ea1p c\u00e1c t\u00e0i nguy\u00ean c\u1ea7n thi\u1ebft \u0111\u1ec3 hi\u1ec3n th\u1ecb trang \u0111\u00f3 tr\u00ean thi\u1ebft b\u1ecb c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>{{N\u1ebfu t\u00f2 m\u00f2 c\u00e1c tr\u00ecnh duy\u1ec7t n\u00e0o hi\u1ec7n \u0111\u01b0\u1ee3c d\u00f9ng ph\u1ed5 bi\u1ebfn \u1edf Vi\u1ec7t Nam, b\u1ea1n c\u00f3 th\u1ec3 truy c\u1eadp trang sau \u0111\u1ec3 xem <a href=\"https:\/\/gs.statcounter.com\/browser-market-share\/all\/viet-nam\">th\u1ed1ng k\u00ea<\/a>.}}<\/p>\n\n\n\n<p><strong>Bundling<\/strong>: K\u1ebft h\u1ee3p nhi\u1ec1u t\u00e0i nguy\u00ean th\u00e0nh m\u1ed9t t\u00e0i nguy\u00ean duy nh\u1ea5t.<\/p>\n\n\n\n<p><strong>ccTLD<\/strong>: Vi\u1ebft t\u1eaft c\u1ee7a \u201ccountry code top level domain \/ t\u00ean mi\u1ec1n qu\u1ed1c gia c\u1ea5p cao nh\u1ea5t\u201d ccTLD ch\u1ec9 c\u00e1c t\u00ean mi\u1ec1n li\u00ean quan \u0111\u1ebfn c\u00e1c qu\u1ed1c gia. V\u00ed d\u1ee5, .ru l\u00e0 ccTLD \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn cho Nga. {{C\u1ee7a Vi\u1ec7t Nam l\u00e0 .vn, c\u1ee7a Hoa K\u1ef3 l\u00e0 .us, c\u1ee7a Anh l\u00e0 .uk, c\u1ee7a Singapore l\u00e0 .sg}}<\/p>\n\n\n\n<p><strong>Client-side &amp; server-side rendering<\/strong>: Client-side v\u00e0 server-side rendering ch\u1ec9 \u0111\u1ebfn n\u01a1i m\u00e3 ch\u1ea1y. Client-side c\u00f3 ngh\u0129a l\u00e0 t\u1ec7p \u0111\u01b0\u1ee3c th\u1ef1c thi trong tr\u00ecnh duy\u1ec7t ph\u00eda ng\u01b0\u1eddi d\u00f9ng. Server-side c\u00f3 ngh\u0129a l\u00e0 c\u00e1c t\u1ec7p \u0111\u01b0\u1ee3c th\u1ef1c thi t\u1ea1i m\u00e1y ch\u1ee7 v\u00e0 m\u00e1y ch\u1ee7 g\u1eedi ch\u00fang \u0111\u1ebfn tr\u00ecnh duy\u1ec7t trong tr\u1ea1ng th\u00e1i \u0111\u00e3 render (k\u1ebft xu\u1ea5t) ho\u00e0n to\u00e0n.<\/p>\n\n\n\n<p><strong>Critical rendering path (Tuy\u1ebfn hi\u1ec3n th\u1ecb quan tr\u1ecdng)<\/strong>: Chu\u1ed7i c\u00e1c b\u01b0\u1edbc m\u00e0 tr\u00ecnh duy\u1ec7t c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i HTML, CSS v\u00e0 JavaScript th\u00e0nh m\u1ed9t trang web cho ng\u01b0\u1eddi d\u00f9ng xem.<\/p>\n\n\n\n<p><strong>CSS<\/strong>: L\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Cascading Style Sheet, \u0111\u00e2y l\u00e0 m\u00e3 \u0111i\u1ec1u ch\u1ec9nh giao di\u1ec7n c\u1ee7a m\u1ed9t website (v\u00ed d\u1ee5: ph\u00f4ng ch\u1eef v\u00e0 m\u00e0u s\u1eafc). {{N\u00f3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi HTML v\u00e0 JavaScript \u0111\u1ec3 t\u1ea1o th\u00e0nh m\u1ed9t trang web ho\u00e0n ch\u1ec9nh. N\u00f3i m\u1ed9t c\u00e1ch h\u00ecnh t\u01b0\u1ee3ng th\u00ec CSS ch\u00ednh l\u00e0 da th\u1ecbt v\u00e0 trang ph\u1ee5c c\u1ee7a m\u1ed9t website.}}<\/p>\n\n\n\n<p><strong>DNS<\/strong>: M\u1ed9t Domain Name Server (DNS) cho ph\u00e9p t\u00ean mi\u1ec1n (v\u00ed d\u1ee5: \u201cmoz.com\u201d) \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi \u0111\u1ecba ch\u1ec9 IP (v\u00ed d\u1ee5: \u201c127.0.0.1\u201d). DNS v\u1ec1 c\u01a1 b\u1ea3n chuy\u1ec3n \u0111\u1ed5i t\u00ean mi\u1ec1n th\u00e0nh \u0111\u1ecba ch\u1ec9 IP \u0111\u1ec3 tr\u00ecnh duy\u1ec7t c\u00f3 th\u1ec3 t\u1ea3i c\u00e1c t\u00e0i nguy\u00ean c\u1ee7a trang.<\/p>\n\n\n\n<p>{{M\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u, DNS gi\u1ed1ng nh\u01b0 danh b\u1ea1 \u0111i\u1ec7n tho\u1ea1i c\u1ee7a b\u1ea1n v\u1eady. Thay v\u00ec nh\u1edb s\u1ed1 c\u1ee7a t\u1eebng ng\u01b0\u1eddi, trong danh b\u1ea1, b\u1ea1n li\u00ean k\u1ebft t\u00ean c\u1ee7a ai \u0111\u00f3 v\u1edbi s\u1ed1 \u0111i\u1ec7n tho\u1ea1i c\u1ee7a ng\u01b0\u1eddi \u1ea5y, v\u00e0 b\u1ea1n nh\u1edb t\u00ean ai \u0111\u00f3 trong danh b\u1ea1 th\u00ec d\u1ec5 h\u01a1n nhi\u1ec1u nh\u1edb s\u1ed1 \u0111i\u1ec7n tho\u1ea1i c\u1ee7a h\u1ecd.}}<\/p>\n\n\n\n<p><strong>DOM<\/strong>: L\u00e0 vi\u1ebft t\u1eaft c\u1ee7a c\u1ee5m t\u1eeb Document Object Model, \u0111\u00e2y l\u00e0 c\u1ea5u tr\u00fac c\u1ee7a m\u1ed9t t\u00e0i li\u1ec7u HTML &#8211; n\u00f3 x\u00e1c \u0111\u1ecbnh c\u00e1ch t\u00e0i li\u1ec7u \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c truy c\u1eadp v\u00e0 thay \u0111\u1ed5i b\u1edfi nh\u1eefng th\u1ee9 nh\u01b0 l\u00e0 JavaScript.<\/p>\n\n\n\n<p><strong>Domain name registrar (Nh\u00e0 \u0111\u0103ng k\u00fd t\u00ean mi\u1ec1n)<\/strong>: M\u1ed9t c\u00f4ng ty qu\u1ea3n l\u00fd vi\u1ec7c \u0111\u1eb7t tr\u01b0\u1edbc, mua v\u00e0 gia h\u1ea1n t\u00ean mi\u1ec1n internet. V\u00ed d\u1ee5: GoDaddy.<\/p>\n\n\n\n<p>{{\u1ede Vi\u1ec7t Nam, c\u00f3 c\u00e1c nh\u00e0 \u0111\u0103ng k\u00fd t\u00ean mi\u1ec1n l\u1edbn nh\u01b0 M\u1eaft B\u00e3o, P.A Vi\u1ec7t Nam, Tenten}}<\/p>\n\n\n\n<p><strong>Faceted navigation<\/strong>: Th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tr\u00ean c\u00e1c trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, faceted navigations cung c\u1ea5p m\u1ed9t s\u1ed1 l\u1ef1a ch\u1ecdn s\u1eafp x\u1ebfp v\u00e0 l\u1ecdc \u0111\u1ec3 gi\u00fap kh\u00e1ch truy c\u1eadp d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y URL h\u1ecd \u0111ang t\u00ecm ki\u1ebfm trong m\u1ed9t l\u01b0\u1ee3ng d\u1eef li\u1ec7u h\u00e0ng ngh\u00ecn ho\u1eb7c th\u1eadm ch\u00ed h\u00e0ng tri\u1ec7u URL. V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 s\u1eafp x\u1ebfp m\u1ed9t trang b\u00e1n qu\u1ea7n \u00e1o theo gi\u00e1: t\u1eeb th\u1ea5p \u0111\u1ebfn cao, ho\u1eb7c l\u1ecdc trang \u0111\u1ec3 xem ch\u1ec9 m\u1ed9t k\u00edch c\u1ee1 n\u00e0o \u0111\u00f3, v\u00ed d\u1ee5: nh\u1ecf.<\/p>\n\n\n\n<p><strong>Fetch and Render tool (C\u00f4ng c\u1ee5 t\u00ecm n\u1ea1p v\u00e0 k\u1ebft xu\u1ea5t)<\/strong>: M\u1ed9t c\u00f4ng c\u1ee5 c\u00f3 s\u1eb5n trong Google Search Console cho ph\u00e9p b\u1ea1n xem m\u1ed9t trang web nh\u01b0 c\u00e1ch Google th\u1ea5y n\u00f3.<\/p>\n\n\n\n<p><strong>File compression (n\u00e9n t\u1ec7p tin)<\/strong>: Qu\u00e1 tr\u00ecnh m\u00e3 h\u00f3a th\u00f4ng tin b\u1eb1ng l\u01b0\u1ee3ng bit \u00edt h\u01a1n; gi\u00fap gi\u1ea3m k\u00edch th\u01b0\u1edbc c\u1ee7a t\u1ec7p. C\u00f3 nhi\u1ec1u k\u1ef9 thu\u1eadt n\u00e9n kh\u00e1c nhau.<\/p>\n\n\n\n<p>{{C\u00e1c k\u1ef9 thu\u1eadt n\u00e9n cho web c\u00f3 th\u1ec3 c\u00f3 r\u1ea5t nhi\u1ec1u, bao g\u1ed3m n\u00e9n \u1ea3nh, n\u00e9n HTML, CSS, JS. N\u1ebfu b\u1ea1n \u0111i s\u00e2u v\u00e0o vi\u1ec7c t\u1ed1i \u01b0u t\u1ed1c \u0111\u1ed9 trang web, b\u1ea1n s\u1ebd quen thu\u1ed9c v\u1edbi nhi\u1ec1u k\u1ef9 thu\u1eadt n\u00e9n.}}<\/p>\n\n\n\n<p><strong>Hreflang<\/strong>: M\u1ed9t th\u1ebb ch\u1ec9 cho Google bi\u1ebft n\u1ed9i dung \u0111ang thi\u1ebft l\u1eadp \u1edf ng\u00f4n ng\u1eef n\u00e0o. \u0110i\u1ec1u n\u00e0y gi\u00fap Google ph\u1ee5c v\u1ee5 phi\u00ean b\u1ea3n ng\u00f4n ng\u1eef ph\u00f9 h\u1ee3p cho trang c\u1ee7a b\u1ea1n cho nh\u1eefng ng\u01b0\u1eddi t\u00ecm ki\u1ebfm b\u1eb1ng ng\u00f4n ng\u1eef \u0111\u00f3.<\/p>\n\n\n\n<p><strong>IP address (\u0111\u1ecba ch\u1ec9 IP)<\/strong>: M\u1ed9t \u0111\u1ecba ch\u1ec9 giao th\u1ee9c internet (IP) l\u00e0 m\u1ed9t chu\u1ed7i s\u1ed1 duy nh\u1ea5t cho m\u1ed7i website c\u1ee5 th\u1ec3. Ch\u00fang ta g\u00e1n t\u00ean mi\u1ec1n cho c\u00e1c \u0111\u1ecba ch\u1ec9 IP v\u00ec ch\u00fang d\u1ec5 nh\u1edb h\u01a1n cho con ng\u01b0\u1eddi (v\u00ed d\u1ee5: \u201cmoz.com\u201d) nh\u01b0ng internet c\u1ea7n nh\u1eefng con s\u1ed1 n\u00e0y \u0111\u1ec3 t\u00ecm th\u1ea5y website.<\/p>\n\n\n\n<p>{{M\u1ed9t website c\u1ea7n t\u00ean mi\u1ec1n + hosting \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng. Hosting g\u1ea7n gi\u1ed1ng m\u00e1y t\u00ednh c\u1ee7a b\u1ea1n, c\u0169ng bao g\u1ed3m c\u00e1c \u1ed5 c\u1ee9ng \u0111\u1ec3 ch\u1ee9a d\u1eef li\u1ec7u, v\u00e0 n\u00f3 chuy\u00ean cho vi\u1ec7c l\u01b0u tr\u1eef web v\u00e0 \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u00e0o m\u1ea1ng internet \u0111\u1ec3 b\u1ea5t c\u1ee9 ai c\u00f3 k\u1ebft n\u1ed1i m\u1ea1ng c\u0169ng truy c\u1eadp \u0111\u01b0\u1ee3c. M\u1ed7i hosting \u0111\u1ec1u c\u00f3 \u0111\u1ecba ch\u1ec9 IP c\u1ee7a n\u00f3 \u0111\u1ec3 c\u00e1c thi\u1ebft b\u1ecb kh\u00e1c c\u00f3 th\u1ec3 nh\u1eadn v\u00e0 g\u1eedi th\u00f4ng tin. B\u1ea3n th\u00e2n m\u00e1y t\u00ednh c\u1ee7a b\u1ea1n khi k\u1ebft n\u1ed1i v\u00e0o m\u1ea1ng c\u0169ng c\u00f3 \u0111\u1ecba ch\u1ec9 IP c\u1ee7a ri\u00eang n\u00f3.}}<\/p>\n\n\n\n<p><strong>JSON-LD<\/strong>: JavaScript Object Notation for Linked Data (JSON-LD) l\u00e0 m\u1ed9t \u0111\u1ecbnh d\u1ea1ng \u0111\u1ec3 c\u1ea5u tr\u00fac d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5, schema.org c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tri\u1ec3n khai trong m\u1ed9t s\u1ed1 \u0111\u1ecbnh d\u1ea1ng kh\u00e1c nhau, JSON-LD ch\u1ec9 l\u00e0 m\u1ed9t trong s\u1ed1 \u0111\u00f3, nh\u01b0ng \u0111\u00f3 l\u00e0 \u0111\u1ecbnh d\u1ea1ng \u0111\u01b0\u1ee3c Google \u01b0a th\u00edch.<\/p>\n\n\n\n<p><strong>Lazy loading<\/strong>: M\u1ed9t c\u00e1ch \u0111\u1ec3 ho\u00e3n vi\u1ec7c t\u1ea3i m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o \u0111\u00f3 cho \u0111\u1ebfn khi n\u00f3 c\u1ea7n thi\u1ebft. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n t\u1ed1c \u0111\u1ed9 trang.<\/p>\n\n\n\n<p>{{Lazy loading r\u1ea5t hay \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho \u1ea3nh. M\u1ed9t trang web c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u \u1ea3nh s\u00e2u b\u00ean d\u01b0\u1edbi trong m\u1ed9t b\u00e0i d\u00e0i t\u1eeb trung b\u00ecnh \u0111\u1ed5 l\u00ean. Thay v\u00ec t\u1ea3i t\u1ea5t c\u1ea3 \u1ea3nh ngay l\u1eadp t\u1ee9c, tr\u00ecnh duy\u1ec7t c\u00f3 th\u1ec3 ch\u1ec9 t\u1ea3i c\u00e1c \u1ea3nh \u1edf ph\u1ea7n \u0111\u1ea7u (ph\u1ea7n m\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u1ea5y \u0111\u1ea7u ti\u00ean), r\u1ed3i sau \u0111\u00f3 trong qu\u00e1 tr\u00ecnh ng\u01b0\u1eddi d\u00f9ng xem ti\u1ebfp n\u1ed9i dung b\u00ean d\u01b0\u1edbi, n\u00f3 s\u1ebd t\u1ea3i d\u1ea7n c\u00e1c \u1ea3nh c\u00f2n l\u1ea1i. \u0110i\u1ec1u \u0111\u00f3 gi\u00fap t\u0103ng t\u1ed1c \u0111\u1ed9 t\u1ea3i trang.}}<\/p>\n\n\n\n<p><strong>Minification<\/strong>: \u0110\u1ec3 minify {{c\u00f3 th\u1ec3 d\u1ecbch l\u00e0 thu g\u1ecdn}} m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 lo\u1ea1i b\u1ecf c\u00e0ng nhi\u1ec1u k\u00fd t\u1ef1 kh\u00f4ng c\u1ea7n thi\u1ebft t\u1eeb m\u00e3 ngu\u1ed3n c\u00e0ng nhi\u1ec1u c\u00e0ng t\u1ed1t m\u00e0 kh\u00f4ng l\u00e0m thay \u0111\u1ed5i ch\u1ee9c n\u0103ng. Trong khi n\u00e9n ngh\u0129a l\u00e0 l\u00e0m cho m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 nh\u1ecf h\u01a1n, minification th\u1ef1c s\u1ef1 lo\u1ea1i b\u1ecf nh\u1eefng th\u1ee9 kh\u00f4ng c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n<p>{{\u0110\u1ec3 hi\u1ec3u v\u1ec1 minify c\u1ea7n c\u00f3 kinh nghi\u1ec7m \u00edt nhi\u1ec1u trong vi\u1ec7c s\u1eed d\u1ee5ng HTML ho\u1eb7c CSS. Tuy nhi\u00ean b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u ph\u01b0\u01a1ng th\u1ee9c c\u1ee7a n\u00f3 qua v\u00ed d\u1ee5 \u0111\u01a1n gi\u1ea3n sau, n\u1ebfu c\u00f9ng m\u1ed9t c\u00e2u \u0111\u01b0\u1ee3c vi\u1ebft l\u1ea1i ng\u1eafn g\u1ecdn h\u01a1n m\u00e0 v\u1eabn \u0111\u1ea3m b\u1ea3o \u0111\u1ea7y \u0111\u1ee7 ch\u1ee9c n\u0103ng, ng\u1eef ngh\u0129a th\u00ec \u0111\u00f3 ch\u00ednh l\u00e0 m\u1ed9t d\u1ea1ng minify}}<\/p>\n\n\n\n<p><strong>Mobile-first indexing<\/strong>: Google b\u1eaft \u0111\u1ea7u chuy\u1ec3n d\u1ea7n c\u00e1c website sang mobile first indexing v\u00e0o n\u0103m 2018. Thay \u0111\u1ed5i n\u00e0y c\u00f3 ngh\u0129a l\u00e0 Google crawl v\u00e0 l\u1eadp ch\u1ec9 m\u1ee5c c\u00e1c trang c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean phi\u00ean b\u1ea3n di \u0111\u1ed9ng c\u1ee7a ch\u00fang ch\u1ee9 kh\u00f4ng ph\u1ea3i phi\u00ean b\u1ea3n m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n c\u1ee7a ch\u00fang.<\/p>\n\n\n\n<p>{{S\u1ee1 d\u0129 c\u00f3 \u0111i\u1ec1u n\u00e0y v\u00ec ph\u1ea7n l\u1edbn ng\u01b0\u1eddi d\u00f9ng duy\u1ec7t web c\u1ee7a b\u1ea1n th\u00f4ng qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng ch\u1ee9 kh\u00f4ng ph\u1ea3i m\u00e1y b\u00e0n.}}<\/p>\n\n\n\n<p><strong>Ph\u00e2n trang (Pagination:)<\/strong>: Ch\u1ee7 s\u1edf h\u1eefu website c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn chia m\u1ed9t trang th\u00e0nh nhi\u1ec1u ph\u1ea7n theo m\u1ed9t tr\u00ecnh t\u1ef1, t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1c trang trong m\u1ed9t cu\u1ed1n s\u00e1ch. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch \u0111\u1ed1i v\u1edbi c\u00e1c trang r\u1ea5t d\u00e0i. C\u00e1c d\u1ea5u hi\u1ec7u c\u1ee7a m\u1ed9t trang \u0111\u01b0\u1ee3c ph\u00e2n trang l\u00e0 c\u00e1c th\u1ebb rel=\u201dnext\u201d v\u00e0 rel=\u201dprev\u201d, ch\u1ec9 ra v\u1ecb tr\u00ed c\u1ee7a m\u1ed7i trang trong chu\u1ed7i l\u1edbn h\u01a1n. Nh\u1eefng th\u1ebb n\u00e0y gi\u00fap Google hi\u1ec3u r\u1eb1ng c\u00e1c trang n\u00ean c\u00f3 c\u00e1c thu\u1ed9c t\u00ednh li\u00ean k\u1ebft \u0111\u01b0\u1ee3c h\u1ee3p nh\u1ea5t v\u00e0 ng\u01b0\u1eddi t\u00ecm ki\u1ebfm n\u00ean \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ebfn trang \u0111\u1ea7u ti\u00ean trong chu\u1ed7i.<\/p>\n\n\n\n<p><strong>Ng\u00f4n ng\u1eef l\u1eadp tr\u00ecnh (Programming language)<\/strong>: M\u1ed9t ng\u00f4n ng\u1eef bao g\u1ed3m c\u00e1c ch\u1ec9 d\u1eabn c\u00e1ch m\u00e1y t\u00ednh c\u00f3 th\u1ec3 hi\u1ec3u. V\u00ed d\u1ee5, JavaScript l\u00e0 m\u1ed9t ng\u00f4n ng\u1eef l\u1eadp tr\u00ecnh \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 th\u00eam c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ed9ng (kh\u00f4ng-t\u0129nh) v\u00e0o trang web.<\/p>\n\n\n\n<p><strong>Rendering (K\u1ebft xu\u1ea5t)<\/strong>: Qu\u00e1 tr\u00ecnh tr\u00ecnh duy\u1ec7t chuy\u1ec3n m\u00e3 c\u1ee7a website th\u00e0nh trang hi\u1ec3n th\u1ecb cho ng\u01b0\u1eddi d\u00f9ng xem.<\/p>\n\n\n\n<p><strong>M\u00e3 ch\u1eb7n hi\u1ec3n th\u1ecb (Render-blocking scripts)<\/strong>: M\u1ed9t script bu\u1ed9c tr\u00ecnh duy\u1ec7t c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u1ee3i {{\u0111i\u1ec1u n\u00e0y s\u1ebd l\u00e0m gi\u1ea3m t\u1ed1c \u0111\u1ed9 trang}} \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u00ecm n\u1ea1p tr\u01b0\u1edbc khi trang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c render (k\u1ebft xu\u1ea5t). M\u00e3 ch\u1eb7n hi\u1ec3n th\u1ecb c\u00f3 th\u1ec3 th\u00eam c\u00e1c chuy\u1ebfn \u0111i v\u00f2ng tr\u00f2n b\u1ed5 sung (extra round trips) tr\u01b0\u1edbc khi tr\u00ecnh duy\u1ec7t c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 render \u0111\u1ea7y \u0111\u1ee7 m\u1ed9t trang.<\/p>\n\n\n\n<p><strong>Responsive design (Thi\u1ebft k\u1ebf ph\u1ea3n h\u1ed3i \/ \u0111\u00e1p \u1ee9ng)<\/strong>: M\u00f4 h\u00ecnh thi\u1ebft k\u1ebf \u01b0a th\u00edch c\u1ee7a Google cho c\u00e1c website th\u00e2n thi\u1ec7n v\u1edbi di \u0111\u1ed9ng, thi\u1ebft k\u1ebf ph\u1ea3n h\u1ed3i cho ph\u00e9p website c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb \u1ed5n tr\u00ean b\u1ea5t k\u1ef3 thi\u1ebft b\u1ecb n\u00e0o.<\/p>\n\n\n\n<p>{{Ng\u00e0y x\u01b0a, khi vi\u1ec7c duy\u1ec7t web tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng ch\u01b0a ph\u1ed5 bi\u1ebfn, nhi\u1ec1u website ch\u1ec9 c\u00f3 thi\u1ebft k\u1ebf giao di\u1ec7n cho m\u00e1y b\u00e0n, d\u1eabn \u0111\u1ebfn vi\u1ec7c duy\u1ec7t web tr\u00ean di \u0111\u1ed9ng r\u1ea5t b\u1ea5t ti\u1ec7n. N\u00f3 th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n thanh ngang \u0111\u1ec3 k\u00e9o trang sang tr\u00e1i, sang ph\u1ea3i m\u1edbi xem \u0111\u01b0\u1ee3c. Responsive design kh\u1eafc ph\u1ee5c hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y, n\u00f3 s\u1ebd co l\u1ea1i v\u1eeba v\u1eb7n tr\u00ean h\u1ea7u h\u1ebft m\u1ecdi k\u00edch c\u1ee1 m\u00e0n h\u00ecnh. Gi\u1edd \u0111\u00e2y n\u00f3 \u0111\u00e3 l\u00e0 ti\u00eau chu\u1ea9n trong thi\u1ebft k\u1ebf web.}}<\/p>\n\n\n\n<p><strong>Rich snippet<\/strong>: M\u1ed9t \u0111o\u1ea1n tr\u00edch l\u00e0 ti\u00eau \u0111\u1ec1 v\u00e0 m\u00f4 t\u1ea3 xem tr\u01b0\u1edbc m\u00e0 Google (v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00e1c) hi\u1ec3n th\u1ecb k\u00e8m URL c\u1ee7a n\u00f3 tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. Do \u0111\u00f3 \u201cRich\u201d snippet l\u00e0 m\u1ed9t phi\u00ean b\u1ea3n n\u00e2ng cao c\u1ee7a \u0111o\u1ea1n tr\u00edch ti\u00eau chu\u1ea9n. M\u1ed9t s\u1ed1 rich snippet c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u0103ng c\u01a1 h\u1ed9i hi\u1ec3n th\u1ecb tr\u00ean m\u00e1y t\u00ecm ki\u1ebfm b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac (structured data), gi\u1ed1ng nh\u01b0 m\u00e3 \u0111\u00e1nh d\u1ea5u \u0111\u00e1nh gi\u00e1 hi\u1ec3n th\u1ecb d\u01b0\u1edbi d\u1ea1ng sao x\u1ebfp h\u1ea1ng (rating stars) b\u00ean c\u1ea1nh URL trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p><a href=\"https:\/\/moz.com\/learn\/seo\/schema-structured-data\"><strong>Schema.org<\/strong><\/a>: \u0110o\u1ea1n m\u00e3 &#8220;b\u1ecdc xung quanh&#8221; c\u00e1c y\u1ebfu t\u1ed1 tr\u00ean trang web c\u1ee7a b\u1ea1n \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin b\u1ed5 sung v\u1ec1 n\u00f3 cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. D\u1eef li\u1ec7u s\u1eed d\u1ee5ng schema.org \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8220;c\u00f3 c\u1ea5u tr\u00fac&#8221; thay v\u00ec &#8220;kh\u00f4ng c\u1ea5u tr\u00fac&#8221; &#8211; n\u00f3i c\u00e1ch kh\u00e1c, n\u00f3 \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c, s\u1eafp x\u1ebfp thay v\u00ec kh\u00f4ng t\u1ed5 ch\u1ee9c, kh\u00f4ng s\u1eafp x\u1ebfp.<\/p>\n\n\n\n<p><strong>SRCSET<\/strong>: Gi\u1ed1ng nh\u01b0 thi\u1ebft k\u1ebf ph\u1ea3n h\u1ed3i d\u00e0nh cho h\u00ecnh \u1ea3nh, SRCSET ch\u1ec9 ra phi\u00ean b\u1ea3n n\u00e0o c\u1ee7a h\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 hi\u1ec3n th\u1ecb cho c\u00e1c t\u00ecnh hu\u1ed1ng kh\u00e1c nhau.<\/p>\n\n\n\n<p><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/intro-structured-data?hl=vi\"><strong>D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac (Structured Data)<\/strong><\/a>: M\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 n\u00f3i &#8220;d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c, s\u1eafp x\u1ebfp&#8221; (tr\u00e1i ng\u01b0\u1ee3c v\u1edbi d\u1eef li\u1ec7u kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c, s\u1eafp x\u1ebfp). Schema.org l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 c\u1ea5u tr\u00fac d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n, v\u00ed d\u1ee5, b\u1eb1ng c\u00e1ch g\u1eafn nh\u00e3n n\u00f3 v\u1edbi th\u00f4ng tin b\u1ed5 sung gi\u00fap c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u n\u00f3 {{d\u1ec5 d\u00e0ng h\u01a1n}}.<\/p>\n\n\n\n<p>{{Google ph\u1ea3i x\u1eed l\u00fd m\u1ed9t l\u01b0\u1ee3ng d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 tr\u00ean internet, bao g\u1ed3m c\u1ea3 c\u00e1c d\u1eef li\u1ec7u \u0111\u00e3 t\u1ed3n t\u1ea1i l\u1eabn c\u00e1c d\u1eef li\u1ec7u m\u1edbi xu\u1ea5t hi\u1ec7n h\u00e0ng ng\u00e0y. \u0110\u00e2y l\u00e0 c\u00f4ng vi\u1ec7c y\u00eau c\u1ea7u l\u01b0\u1ee3ng t\u00e0i nguy\u00ean v\u00f4 c\u00f9ng l\u1edbn, v\u00e0 d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac gi\u00fap Google nhanh ch\u00f3ng n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c \u00fd ngh\u0129a c\u1ee7a trang. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecdc \u0111\u01b0\u1eddng link \u1edf tr\u00ean \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n \u00fd ngh\u0129a c\u1ee7a d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac v\u00e0 c\u00e1c c\u00f4ng d\u1ee5ng kh\u00e1c c\u1ee7a n\u00f3.}}<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Chuong_6_Xay_dung_lien_ket_Thiet_lap_tham_quyen\"><\/span><strong>Ch\u01b0\u01a1ng 6: X\u00e2y d\u1ef1ng li\u00ean k\u1ebft &amp; Thi\u1ebft l\u1eadp th\u1ea9m quy\u1ec1n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>10x n\u1ed9i dung<\/strong>: \u0110\u01b0\u1ee3c Rand Fishkin \u0111\u1eb7t t\u00ean \u0111\u1ec3 m\u00f4 t\u1ea3 n\u1ed9i dung &#8220;10 l\u1ea7n t\u1ed1t h\u01a1n&#8221; so v\u1edbi b\u1ea5t k\u1ef3 n\u1ed9i dung n\u00e0o kh\u00e1c tr\u00ean web cho c\u00f9ng m\u1ed9t ch\u1ee7 \u0111\u1ec1.<\/p>\n\n\n\n<p>{{Rand Fishkin l\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp Moz, cu\u1ed1n s\u00e1ch m\u1ecfng b\u1ea1n \u0111ang \u0111\u1ecdc l\u00e0 c\u1ee7a Moz. D\u0129 nhi\u00ean \u00fd t\u01b0\u1edfng 10 l\u1ea7n t\u1ed1t h\u01a1n b\u1ea5t k\u1ef3 n\u1ed9i dung n\u00e0o kh\u00e1c tr\u00ean web kh\u00e1 phi th\u1ef1c t\u1ebf! G\u1ea5p 2 &#8211; 3 l\u1ea7n \u0111\u00e3 l\u00e0 t\u1ed1t l\u1eafm r\u1ed3i. V\u1ec1 m\u1eb7t t\u00e2m l\u00fd, c\u00f3 ai \u0111\u00f3 n\u00f3i r\u1eb1ng n\u00ean \u0111\u1eb7t m\u1ee5c ti\u00eau cao h\u01a1n m\u1ed9t ch\u00fat kh\u1ea3 n\u0103ng t\u1ed1i \u0111a c\u1ee7a b\u1ea1n.}}<\/p>\n\n\n\n<p><strong>Amplification<\/strong>: Chia s\u1ebb ho\u1eb7c lan truy\u1ec1n th\u00f4ng tin v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong ng\u1eef c\u1ea3nh m\u1ea1ng x\u00e3 h\u1ed9i, qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed v\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb th\u00f4ng qua Influencer (nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng).<\/p>\n\n\n\n<p><strong>Th\u1ea9m quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u (Brand Authority)<\/strong>: Brand Authority\u2122 l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 (t\u1eeb 1 t\u1edbi 100) \u0111\u01b0\u1ee3c Moz ph\u00e1t tri\u1ec3n \u0111\u1ec3 \u0111o s\u1ee9c m\u1ea1nh t\u1ed5ng th\u1ec3 c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. V\u1edbi Brand Authority, Moz bi\u1ebfn \u00fd t\u01b0\u1edfng m\u1ea1nh m\u1ebd nh\u01b0ng kh\u00f3 n\u1eafm b\u1eaft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh d\u1ea1ng d\u1eef li\u1ec7u c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p><strong>DA<\/strong>: Domain Authority (DA) l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 c\u1ee7a Moz \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n kh\u1ea3 n\u0103ng x\u1ebfp h\u1ea1ng c\u1ee7a m\u1ed9t t\u00ean mi\u1ec1n; t\u1ed1t nh\u1ea5t l\u00e0 s\u1eed d\u1ee5ng n\u00f3 nh\u01b0 m\u1ed9t ch\u1ec9 s\u1ed1 so s\u00e1nh (v\u00ed d\u1ee5: so s\u00e1nh \u0111i\u1ec3m s\u1ed1 DA c\u1ee7a m\u1ed9t website v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 tr\u1ef1c ti\u1ebfp c\u1ee7a n\u00f3).<\/p>\n\n\n\n<p>{{DA kh\u00f4ng ph\u1ea3i l\u00e0 ch\u1ec9 s\u1ed1 m\u00e0 ch\u1ec9 ri\u00eang Moz s\u1eed d\u1ee5ng, c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch SEO chuy\u00ean s\u00e2u kh\u00e1c c\u0169ng d\u00f9ng, v\u00ed d\u1ee5 nh\u01b0 Ahrefs ho\u1eb7c Semrush. T\u1ea5t nhi\u00ean \u00fd t\u01b0\u1edfng c\u01a1 b\u1ea3n l\u00e0 t\u01b0\u01a1ng t\u1ef1, nh\u01b0ng c\u00f4ng th\u1ee9c t\u00ednh c\u1ee5 th\u1ec3 th\u00ec ch\u1eafc ch\u1eafn kh\u00e1c \u00edt nhi\u1ec1u, v\u00e0 n\u1ebfu b\u1ea1n so s\u00e1nh th\u00ec ch\u1ec9 s\u1ed1 n\u00e0y c\u00f3 th\u1ec3 kh\u00f4ng gi\u1ed1ng nhau tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c nhau.}}<\/p>\n\n\n\n<p><strong>B\u1ecb lo\u1ea1i kh\u1ecfi ch\u1ec9 m\u1ee5c (Deindexed)<\/strong>: Khi m\u1ed9t URL, m\u1ed9t ph\u1ea7n c\u1ee7a c\u00e1c URL ho\u1eb7c to\u00e0n b\u1ed9 mi\u1ec1n (domain) \u0111\u00e3 b\u1ecb lo\u1ea1i kh\u1ecfi ch\u1ec9 m\u1ee5c c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 x\u1ea3y ra v\u00ec nhi\u1ec1u l\u00fd do, ch\u1eb3ng h\u1ea1n nh\u01b0 khi m\u1ed9t website nh\u1eadn ph\u1ea1t th\u1ee7 c\u00f4ng v\u00ec vi ph\u1ea1m <a href=\"https:\/\/developers.google.com\/search\/docs\/essentials?hl=vi&amp;ref_topic=6001981&amp;visit_id=638348588068029387-479819958&amp;rd=1#quality\">h\u01b0\u1edbng d\u1eabn ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Google<\/a>.<\/p>\n\n\n\n<p><strong>Li\u00ean k\u1ebft th\u01b0 m\u1ee5c (Directory links)<\/strong>: &#8220;Th\u01b0 m\u1ee5c&#8221; trong ng\u1eef c\u1ea3nh c\u1ee7a local SEO l\u00e0 danh s\u00e1ch t\u1ed5ng h\u1ee3p c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng, th\u01b0\u1eddng bao g\u1ed3m t\u00ean, \u0111\u1ecba ch\u1ec9, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i (NAP) c\u1ee7a m\u1ed7i doanh nghi\u1ec7p v\u00e0 th\u00f4ng tin kh\u00e1c nh\u01b0 website c\u1ee7a h\u1ecd. &#8220;Th\u01b0 m\u1ee5c&#8221; c\u0169ng c\u00f3 th\u1ec3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t lo\u1ea1i li\u00ean k\u1ebft kh\u00f4ng t\u1ef1 nhi\u00ean vi ph\u1ea1m h\u01b0\u1edbng d\u1eabn c\u1ee7a Google: &#8220;li\u00ean k\u1ebft th\u01b0 m\u1ee5c ho\u1eb7c bookmark ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p&#8221;.<\/p>\n\n\n\n<p><strong>Editorial links (Li\u00ean k\u1ebft bi\u00ean t\u1eadp)<\/strong>: Khi li\u00ean k\u1ebft c\u00f3 \u0111\u01b0\u1ee3c theo c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 \u0111\u01b0\u1ee3c cung c\u1ea5p theo \u00fd mu\u1ed1n c\u1ee7a t\u00e1c gi\u1ea3 (thay v\u00ec \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n ho\u1eb7c b\u1ecb \u00e9p bu\u1ed9c), ch\u00fang \u0111\u01b0\u1ee3c coi l\u00e0 editorial (bi\u00ean t\u1eadp).<\/p>\n\n\n\n<p><strong>Follow<\/strong>: Tr\u1ea1ng th\u00e1i m\u1eb7c \u0111\u1ecbnh c\u1ee7a m\u1ed9t li\u00ean k\u1ebft, li\u00ean k\u1ebft &#8220;follow\/theo d\u00f5i&#8221; s\u1ebd truy\u1ec1n PageRank.<\/p>\n\n\n\n<p><strong>Google Analytics<\/strong>: M\u1ed9t c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed (c\u00f3 t\u00f9y ch\u1ecdn tr\u1ea3 ph\u00ed \u0111\u1ec3 n\u00e2ng c\u1ea5p t\u00ednh n\u0103ng) gi\u00fap ch\u1ee7 s\u1edf h\u1eefu website hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch m\u1ecdi ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c v\u1edbi website c\u1ee7a h\u1ecd. M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 c\u00e1c b\u00e1o c\u00e1o b\u1ea1n c\u00f3 th\u1ec3 xem trong Google Analytics bao g\u1ed3m b\u00e1o c\u00e1o thu h\u00fat cho th\u1ea5y c\u00e1c k\u00eanh m\u00e0 kh\u00e1ch truy c\u1eadp c\u1ee7a b\u1ea1n v\u00e0o website, v\u00e0 b\u00e1o c\u00e1o chuy\u1ec3n \u0111\u1ed5i cho th\u1ea5y t\u1ef7 l\u1ec7 m\u00e0 m\u1ecdi ng\u01b0\u1eddi ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau (v\u00ed d\u1ee5: \u0111i\u1ec1n v\u00e0o form) tr\u00ean website c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p><strong>C\u00e1c to\u00e1n t\u1eed t\u00ecm ki\u1ebfm tr\u00ean Google (Google search operators)<\/strong>: V\u0103n b\u1ea3n \u0111\u1eb7c bi\u1ec7t c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u00eam v\u00e0o truy v\u1ea5n c\u1ee7a b\u1ea1n \u0111\u1ec3 ch\u1ec9 \u0111\u1ecbnh th\u00eam lo\u1ea1i k\u1ebft qu\u1ea3 b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm. V\u00ed d\u1ee5, th\u00eam &#8220;site:&#8221; tr\u01b0\u1edbc t\u00ean mi\u1ec1n c\u00f3 th\u1ec3 tr\u1ea3 v\u1ec1 danh s\u00e1ch t\u1ea5t c\u1ea3 (ho\u1eb7c nhi\u1ec1u) trang \u0111\u00e3 \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c tr\u00ean t\u00ean mi\u1ec1n \u0111\u00f3.<\/p>\n\n\n\n<p><strong>Guest blogging<\/strong>: Th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng li\u00ean k\u1ebft, guest blogging li\u00ean quan \u0111\u1ebfn vi\u1ec7c b\u1ea1n g\u1eedi m\u1ed9t b\u00e0i vi\u1ebft (ho\u1eb7c \u00fd t\u01b0\u1edfng cho m\u1ed9t b\u00e0i vi\u1ebft) cho m\u1ed9t nh\u00e0 xu\u1ea5t b\u1ea3n {{ch\u1ee7 website kh\u00e1c}} v\u1edbi hy v\u1ecdng h\u1ecd s\u1ebd xu\u1ea5t b\u1ea3n n\u1ed9i dung c\u1ee7a b\u1ea1n {{tr\u00ean website c\u1ee7a h\u1ecd}} v\u00e0 cho ph\u00e9p b\u1ea1n \u0111\u01b0a m\u1ed9t li\u00ean k\u1ebft (backlink) tr\u1ecf v\u1ec1 website c\u1ee7a b\u1ea1n. Nh\u01b0ng h\u00e3y c\u1ea9n th\u1eadn. C\u00e1c chi\u1ebfn d\u1ecbch guest post quy m\u00f4 l\u1edbn v\u1edbi li\u00ean k\u1ebft v\u0103n b\u1ea3n neo (anchor text) ch\u1ee9a nhi\u1ec1u t\u1eeb kh\u00f3a {{keyword-rich \/ gi\u00e0u t\u1eeb kh\u00f3a \/ m\u1ed9t d\u1ea1ng t\u1ed1i \u01b0u h\u00f3a qu\u00e1 m\u1ee9c}} l\u00e0 vi ph\u1ea1m h\u01b0\u1edbng d\u1eabn ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Google.<\/p>\n\n\n\n<p><strong>X\u00e2y d\u1ef1ng li\u00ean k\u1ebft (Link building)<\/strong>: M\u1eb7c d\u00f9 &#8220;x\u00e2y d\u1ef1ng&#8221; nghe c\u00f3 v\u1ebb nh\u01b0 ho\u1ea1t \u0111\u1ed9ng n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ea1o li\u00ean k\u1ebft \u0111\u1ebfn website c\u1ee7a b\u1ea1n, nh\u01b0ng x\u00e2y d\u1ef1ng li\u00ean k\u1ebft th\u1ef1c s\u1ef1 m\u00f4 t\u1ea3 qu\u00e1 tr\u00ecnh ki\u1ebfm li\u00ean k\u1ebft \u0111\u1ebfn website c\u1ee7a b\u1ea1n v\u1edbi m\u1ee5c \u0111\u00edch x\u00e2y d\u1ef1ng th\u1ea9m quy\u1ec1n (authority) cho website c\u1ee7a b\u1ea1n trong m\u1eaft c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. {{B\u1ea3n ch\u1ea5t thi\u00ean v\u1ec1 t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ch\u1ee9 kh\u00f4ng ph\u1ea3i ki\u1ebfm backlink.}}<\/p>\n\n\n\n<p><strong>Trao \u0111\u1ed5i li\u00ean k\u1ebft (Link exchange)<\/strong>: C\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 li\u00ean k\u1ebft \u0111\u1ed1i t\u00e1c (reciprocal linking), trao \u0111\u1ed5i li\u00ean k\u1ebft li\u00ean quan \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c &#8220;b\u1ea1n li\u00ean k\u1ebft t\u1edbi t\u00f4i v\u00e0 t\u00f4i s\u1ebd li\u00ean k\u1ebft l\u1ea1i b\u1ea1n&#8221;. Trao \u0111\u1ed5i li\u00ean k\u1ebft qu\u00e1 m\u1ee9c l\u00e0 vi ph\u1ea1m h\u01b0\u1edbng d\u1eabn ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Google.<\/p>\n\n\n\n<p>{{V\u1ec1 m\u1eb7t th\u1ef1c t\u1ebf, b\u1ea1n s\u1ebd th\u1ea5y c\u00e1c website hay trao \u0111\u1ed5i li\u00ean k\u1ebft b\u1eb1ng c\u00e1ch \u0111\u1eb7t link \u0111\u1ebfn trang ch\u1ee7 c\u1ee7a website kh\u00e1c \u1edf ch\u00e2n trang c\u1ee7a h\u1ecd ho\u1eb7c \u1edf sidebar (c\u1ed9t tr\u00e1i ho\u1eb7c ph\u1ea3i), v\u00e0 website trao \u0111\u1ed5i kia c\u0169ng v\u1eady.}}<\/p>\n\n\n\n<p><strong>Link Explorer<\/strong>: C\u00f4ng c\u1ee5 c\u1ee7a Moz \u0111\u1ec3 kh\u00e1m ph\u00e1 v\u00e0 ph\u00e2n t\u00edch li\u00ean k\u1ebft.<\/p>\n\n\n\n<p><strong>H\u1ed3 s\u01a1 li\u00ean k\u1ebft (Link profile)<\/strong>: M\u1ed9t thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 m\u00f4 t\u1ea3 t\u1ea5t c\u1ea3 c\u00e1c li\u00ean k\u1ebft \u0111\u1ebfn m\u1ed9t t\u00ean mi\u1ec1n, t\u00ean mi\u1ec1n ph\u1ee5 (subdomain) ho\u1eb7c URL \u0111\u01b0\u1ee3c ch\u1ecdn n\u00e0o \u0111\u00f3.<\/p>\n\n\n\n<p><strong>C\u00e1c tr\u00edch d\u1eabn phi c\u1ea5u tr\u00fac \u0111\u01b0\u1ee3c li\u00ean k\u1ebft (Linked unstructured citations)<\/strong>: Tham chi\u1ebfu \u0111\u1ebfn th\u00f4ng tin li\u00ean h\u1ec7 ho\u00e0n ch\u1ec9nh ho\u1eb7c ch\u1ec9 m\u1ed9t ph\u1ea7n c\u1ee7a m\u1ed9t doanh nghi\u1ec7p n\u00e0o \u0111\u00f3 tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng kh\u00f4ng-ph\u1ea3i-th\u01b0-m\u1ee5c (nh\u01b0 tin t\u1ee9c tr\u1ef1c tuy\u1ebfn, blog, danh s\u00e1ch t\u1ed1t nh\u1ea5t, v.v.)<\/p>\n\n\n\n<p><strong>MozBar<\/strong>: M\u1ed9t <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/mozbar\/eakacpaijcpapndcfffdgphdiccmpknp?hl=en\">plugin<\/a> d\u00e0nh cho tr\u00ecnh duy\u1ec7t Chrome cho ph\u00e9p b\u1ea1n d\u1ec5 d\u00e0ng xem c\u00e1c ch\u1ec9 s\u1ed1 cho trang \u0111\u01b0\u1ee3c ch\u1ecdn, nh\u01b0 DA, PA, th\u1ebb ti\u00eau \u0111\u1ec1 (title tag) v\u00e0 nhi\u1ec1u th\u00f4ng tin kh\u00e1c.<\/p>\n\n\n\n<p><strong>NoFollow<\/strong>: C\u00e1c li\u00ean k\u1ebft \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u v\u1edbi <strong>rel=&#8221;nofollow&#8221;<\/strong> kh\u00f4ng truy\u1ec1n PageRank. Google khuy\u1ebfn ngh\u1ecb s\u1eed d\u1ee5ng ch\u00fang trong m\u1ed9t s\u1ed1 t\u00ecnh hu\u1ed1ng, ch\u1eb3ng h\u1ea1n v\u1edbi m\u1ed9t li\u00ean k\u1ebft \u0111\u00e3 \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n \u0111\u1ec3 c\u00f3 m\u1eb7t tr\u00ean trang.<\/p>\n\n\n\n<p>{{Hi\u1ec7n nay v\u1edbi li\u00ean k\u1ebft \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n, qu\u1ea3ng c\u00e1o th\u00ec Google khuy\u1ebfn kh\u00edch s\u1eed d\u1ee5ng <strong>rel=&#8221;sponsored&#8221; <\/strong>h\u01a1n l\u00e0 d\u00f9ng <strong>rel=&#8221;nofollow&#8221;<\/strong>, m\u1eb7c d\u00f9 d\u00f9ng rel=&#8221;nofollow&#8221; v\u1eabn \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn, v\u00ed d\u1ee5:}}<\/p>\n\n\n\n<p>&lt;a rel=&#8221;sponsored&#8221; href=&#8221;https:\/\/cheese.example.com\/apcheese&#8221;&gt;Appenzeller&lt;\/a&gt;<\/p>\n\n\n\n<p><strong>PA<\/strong>: T\u01b0\u01a1ng t\u1ef1 nh\u01b0 DA, Page Authority (PA) d\u1ef1 \u0111o\u00e1n kh\u1ea3 n\u0103ng x\u1ebfp h\u1ea1ng c\u1ee7a m\u1ed9t trang c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p><strong>Li\u00ean k\u1ebft mua b\u00e1n (Purchased links)<\/strong>: Trao \u0111\u1ed5i ti\u1ec1n, ho\u1eb7c m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 c\u00f3 gi\u00e1 tr\u1ecb, \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t li\u00ean k\u1ebft t\u1eeb website kh\u00e1c. N\u1ebfu m\u1ed9t li\u00ean k\u1ebft \u0111\u01b0\u1ee3c mua, n\u00f3 \u0111\u01b0\u1ee3c xem nh\u01b0 m\u1ed9t qu\u1ea3ng c\u00e1o v\u00e0 n\u00ean \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u v\u1edbi th\u1ebb nofollow {{ho\u1eb7c sponsored}} \u0111\u1ec3 kh\u00f4ng truy\u1ec1n PageRank.<\/p>\n\n\n\n<p><strong>L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n (Qualified traffic)<\/strong>: Khi l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u01b0\u1ee3c xem l\u00e0 &#8220;\u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n&#8221;, \u0111i\u1ec1u n\u00e0y th\u01b0\u1eddng c\u00f3 ngh\u0129a l\u00e0 l\u01b0\u1ee3t truy c\u1eadp li\u00ean quan \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 d\u1ef1 \u0111\u1ecbnh c\u1ee7a trang, v\u00e0 do \u0111\u00f3 ng\u01b0\u1eddi truy c\u1eadp c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng t\u00ecm th\u1ea5y n\u1ed9i dung h\u1eefu \u00edch v\u00e0 th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<p><strong>L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb ngu\u1ed3n gi\u1edbi thi\u1ec7u (Referral Traffic)<\/strong>: L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn m\u1ed9t website t\u1eeb m\u1ed9t website kh\u00e1c. V\u00ed d\u1ee5, n\u1ebfu website c\u1ee7a b\u1ea1n \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3t truy c\u1eadp t\u1eeb nh\u1eefng ng\u01b0\u1eddi nh\u1ea5p v\u00e0o site c\u1ee7a b\u1ea1n t\u1eeb m\u1ed9t li\u00ean k\u1ebft tr\u00ean Facebook, Google Analytics s\u1ebd ghi nh\u1eadn l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u00f3 l\u00e0 \u201cfacebook.com \/ referral (gi\u1edbi thi\u1ec7u)\u201d trong b\u00e1o c\u00e1o Ngu\u1ed3n\/Ph\u01b0\u01a1ng ti\u1ec7n (Source\/Medium report).<\/p>\n\n\n\n<p><strong>Trang t\u00e0i nguy\u00ean (Resource pages)<\/strong>: Th\u00f4ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho m\u1ee5c \u0111\u00edch x\u00e2y d\u1ef1ng li\u00ean k\u1ebft (link building), trang t\u00e0i nguy\u00ean th\u01b0\u1eddng ch\u1ee9a danh s\u00e1ch c\u00e1c li\u00ean k\u1ebft h\u1eefu \u00edch \u0111\u1ebfn c\u00e1c website kh\u00e1c. V\u00ed d\u1ee5, n\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n b\u00e1n ph\u1ea7n m\u1ec1m email marketing, b\u1ea1n c\u00f3 th\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00e1ch t\u00ecm ki\u1ebfm intitle:&#8221;resources&#8221; v\u00e0 li\u00ean h\u1ec7 v\u1edbi ch\u1ee7 s\u1edf h\u1eefu c\u00e1c website \u0111\u00f3 \u0111\u1ec3 xem h\u1ecd c\u00f3 th\u1ec3 th\u00eam li\u00ean k\u1ebft \u0111\u1ebfn website c\u1ee7a b\u1ea1n tr\u00ean trang c\u1ee7a h\u1ecd hay kh\u00f4ng.<\/p>\n\n\n\n<p><strong>Sentiment<\/strong>: C\u00e1ch m\u1ecdi ng\u01b0\u1eddi c\u1ea3m nh\u1eadn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p><strong>\u0110i\u1ec3m Spam (Spam Score)<\/strong>: M\u1ed9t ch\u1ec9 s\u1ed1 c\u1ee7a Moz, \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 \u0111\u1ecbnh l\u01b0\u1ee3ng r\u1ee7i ro t\u01b0\u01a1ng \u0111\u1ed1i c\u1ee7a m\u1ed9t t\u00ean mi\u1ec1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng m\u1ed9t lo\u1ea1t c\u00e1c c\u1edd c\u00f3 m\u1ed1i t\u01b0\u01a1ng quan cao v\u1edbi c\u00e1c website b\u1ecb ph\u1ea1t.<\/p>\n\n\n\n<p><strong>Li\u00ean k\u1ebft kh\u00f4ng t\u1ef1 nhi\u00ean (Unnatural links)<\/strong>: Google m\u00f4 t\u1ea3 li\u00ean k\u1ebft kh\u00f4ng t\u1ef1 nhi\u00ean l\u00e0 &#8220;t\u1ea1o ra c\u00e1c li\u00ean k\u1ebft tr\u00ean m\u1ed9t trang m\u00e0 ch\u00fang kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1eb7t ho\u1eb7c kh\u00f4ng \u0111\u01b0\u1ee3c ch\u1ee9ng th\u1ef1c b\u1edfi ch\u1ee7 s\u1edf h\u1eefu trang \u0111\u00f3.&#8221; H\u00e0nh \u0111\u1ed9ng n\u00e0y l\u00e0 vi ph\u1ea1m c\u00e1c h\u01b0\u1edbng d\u1eabn c\u1ee7a Google v\u00e0 c\u00f3 th\u1ec3 ph\u1ea3i nh\u1eadn m\u1ed9t h\u00ecnh ph\u1ea1t (penalty) \u0111\u1ed1i v\u1edbi website vi ph\u1ea1m.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Chuong_7_Do_luong_Uu_tien_va_Thuc_hien_SEO\"><\/span><strong>Ch\u01b0\u01a1ng 7: \u0110o l\u01b0\u1eddng, \u01afu ti\u00ean v\u00e0 Th\u1ef1c hi\u1ec7n SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>API<\/strong>: Giao di\u1ec7n l\u1eadp tr\u00ecnh \u1ee9ng d\u1ee5ng (API \/ Application Programming Interface) cho ph\u00e9p t\u1ea1o ra c\u00e1c \u1ee9ng d\u1ee5ng b\u1eb1ng c\u00e1ch truy c\u1eadp v\u00e0o c\u00e1c t\u00ednh n\u0103ng ho\u1eb7c d\u1eef li\u1ec7u c\u1ee7a m\u1ed9t d\u1ecbch v\u1ee5 kh\u00e1c.<\/p>\n\n\n\n<p><strong>T\u1ef7 l\u1ec7 tho\u00e1t (Bounce rate)<\/strong>: Ph\u1ea7n tr\u0103m t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp kh\u00f4ng d\u1eabn \u0111\u1ebfn m\u1ed9t h\u00e0nh \u0111\u1ed9ng th\u1ee9 hai tr\u00ean site c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5, n\u1ebfu ai \u0111\u00f3 truy c\u1eadp trang ch\u1ee7 c\u1ee7a b\u1ea1n v\u00e0 sau \u0111\u00f3 r\u1eddi \u0111i tr\u01b0\u1edbc khi xem b\u1ea5t k\u1ef3 trang n\u00e0o kh\u00e1c, \u0111\u00f3 s\u1ebd l\u00e0 m\u1ed9t phi\u00ean b\u1ecb tho\u00e1t.<\/p>\n\n\n\n<p><strong>K\u00eanh (Channel)<\/strong>: C\u00e1c ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c nhau m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 thu h\u00fat l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, nh\u01b0 t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean (organic search) v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p>{{C\u00e1c c\u00f4ng c\u1ee5 th\u1ed1ng k\u00ea l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ec1u c\u00f3 bi\u1ec3u \u0111\u1ed3 cho bi\u1ebft l\u01b0u l\u01b0\u1ee3ng \u0111\u1ebfn website c\u1ee7a b\u1ea1n l\u00e0 t\u1eeb c\u00e1c ngu\u1ed3n n\u00e0o, \u0111i\u1ec3n h\u00ecnh nh\u1ea5t bao g\u1ed3m: T\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean, t\u00ecm ki\u1ebfm tr\u1ea3 ph\u00ed (v\u00ed d\u1ee5 Google ads), m\u1ea1ng x\u00e3 h\u1ed9i (v\u00ed d\u1ee5 facebook ads), ngu\u1ed3n gi\u1edbi thi\u1ec7u (referral traffic), v.v.}}<\/p>\n\n\n\n<p><strong>T\u1ef7 l\u1ec7 nh\u1ea5p (Click-through rate)<\/strong>: T\u1ef7 l\u1ec7 gi\u1eefa s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb v\u00e0 s\u1ed1 l\u1ea7n nh\u1ea5p v\u00e0o URL c\u1ee7a b\u1ea1n.&nbsp;<\/p>\n\n\n\n<p>{{Th\u01b0\u1eddng \u0111\u01b0\u1ee3c vi\u1ebft t\u1eaft l\u00e0 CTR, v\u00ed d\u1ee5 CTR c\u1ee7a m\u1ed9t website d\u1ef1a tr\u00ean t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb v\u00e0 t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t nh\u1ea5p tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm Google:}}<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/11\/CTR.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"511\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/11\/CTR.png\" alt=\"CTR\" class=\"wp-image-25453\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/11\/CTR.png 900w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/11\/CTR-300x170.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/11\/CTR-768x436.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n<p><strong>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (Conversion rate)<\/strong>: T\u1ef7 l\u1ec7 gi\u1eefa s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp v\u00e0 s\u1ed1 l\u1ea7n chuy\u1ec3n \u0111\u1ed5i. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi: <em>bao nhi\u00eau ng\u01b0\u1eddi truy c\u1eadp trang web c\u1ee7a t\u00f4i \u0111\u00e3 \u0111i\u1ec1n v\u00e0o bi\u1ec3u m\u1eabu c\u1ee7a t\u00f4i, g\u1ecdi \u0111i\u1ec7n, \u0111\u0103ng k\u00fd nh\u1eadn b\u1ea3n tin, v.v.?<\/em><\/p>\n\n\n\n<p>{{T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u00ec d\u1ec5 hi\u1ec3u, nh\u01b0ng theo d\u00f5i ch\u00ednh x\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y kh\u00f4ng d\u1ec5, v\u00ec m\u1ed9t website th\u01b0\u1eddng c\u00f3 nhi\u1ec1u ngu\u1ed3n truy c\u1eadp, n\u1ebfu kh\u00f4ng ph\u00e2n lo\u1ea1i c\u1ea9n th\u1eadn v\u00e0 c\u00f3 c\u00e1c c\u00e0i \u0111\u1eb7t ph\u00f9 h\u1ee3p, con s\u1ed1 b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u00fang.}}<\/p>\n\n\n\n<p><strong>Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n (Qualified lead)<\/strong>: N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng website c\u1ee7a m\u00ecnh \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng li\u00ean h\u1ec7 v\u1edbi b\u1ea1n qua cu\u1ed9c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c \u0111i\u1ec1n v\u00e0o bi\u1ec3u m\u1eabu, m\u1ed9t &#8220;kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \/ lead&#8221; l\u00e0 m\u1ed7i li\u00ean h\u1ec7 b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c. Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00e0y \u0111\u1ec1u s\u1ebd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng, nh\u01b0ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u201c\u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n&#8221; l\u00e0 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng c\u00f3 kh\u1ea3 n\u0103ng cao tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng tr\u1ea3 ph\u00ed.<\/p>\n\n\n\n<p><strong>M\u1ee5c ti\u00eau trong Google Analytics (Google Analytics goals)<\/strong>: B\u1ea1n hy v\u1ecdng m\u1ecdi ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng g\u00ec tr\u00ean website c\u1ee7a b\u1ea1n? B\u1ea5t k\u1ec3 c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a b\u1ea1n l\u00e0 g\u00ec, b\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp ch\u00fang th\u00e0nh d\u1ea1ng m\u1ee5c ti\u00eau trong Google Analytics \u0111\u1ec3 theo d\u00f5i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<p><strong>Google Tag Manager<\/strong>: M\u1ed9t trung t\u00e2m duy nh\u1ea5t \u0111\u1ec3 qu\u1ea3n l\u00fd nhi\u1ec1u m\u00e3 theo d\u00f5i trang web.<\/p>\n\n\n\n<p><strong>Googlebot \/ Bingbot<\/strong>: C\u00e1ch c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm l\u1edbn nh\u01b0 Google v\u00e0 Bing crawl web. \u0110\u00e2y l\u00e0 c\u00e1c \u201ccrawlers\u201d ho\u1eb7c \u201cspiders\u201d c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p><strong>Kanban<\/strong>: M\u1ed9t h\u1ec7 th\u1ed1ng thi\u1ebft l\u1eadp l\u1ecbch tr\u00ecnh.<\/p>\n\n\n\n<p><strong>S\u1ed1 trang tr\u00ean m\u1ed7i phi\u00ean (Pages per session)<\/strong>: C\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8220;\u0111\u1ed9 s\u00e2u trang \/ page depth&#8221;, s\u1ed1 trang tr\u00ean m\u1ed7i phi\u00ean m\u00f4 t\u1ea3 s\u1ed1 l\u01b0\u1ee3ng trang trung b\u00ecnh m\u00e0 m\u1ecdi ng\u01b0\u1eddi xem website c\u1ee7a b\u1ea1n trong m\u1ed9t phi\u00ean duy nh\u1ea5t (single session).<\/p>\n\n\n\n<p><strong>T\u1ed1c \u0111\u1ed9 trang (Page speed)<\/strong>: T\u1ed1c \u0111\u1ed9 trang \u0111\u01b0\u1ee3c \u0111o t\u1eeb m\u1ed9t s\u1ed1 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng quan tr\u1ecdng nh\u01b0 first contentful\/meaningful paint v\u00e0 time to interactive.<\/p>\n\n\n\n<p>{{C\u00f3 nhi\u1ec1u t\u1ed5 ch\u1ee9c thi\u1ebft l\u1eadp ti\u00eau chu\u1ea9n trong vi\u1ec7c \u0111o l\u01b0\u1eddng t\u1ed1c \u0111\u1ed9 trang. M\u1ed9t trong s\u1ed1 \u0111\u00f3 ch\u00ednh l\u00e0 Google. H\u1ecd c\u00f3 c\u00f4ng c\u1ee5 <a href=\"https:\/\/pagespeed.web.dev\/?hl=vi\">PageSpeed Insights<\/a> \u0111\u1ec3 h\u1ed7 tr\u1ee3 vi\u1ec7c c\u1ea3i thi\u1ec7n t\u1ed1c \u0111\u1ed9 trang. Page speed l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 \u0111\u00f3ng g\u00f3p cho SEO, v\u00ec n\u00f3 gi\u00fap tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t h\u01a1n. Google thay \u0111\u1ed5i, b\u1ed5 sung c\u00e1c ti\u00eau ch\u00ed chu\u1ea9n \u0111o\u00e1n t\u1ed1c \u0111\u1ed9 kh\u00e1 th\u01b0\u1eddng xuy\u00ean.}}<\/p>\n\n\n\n<p><strong>Pruning<\/strong>: Trong ng\u1eef c\u1ea3nh SEO, th\u00ec Pruning th\u01b0\u1eddng ch\u1ec9 \u0111\u1ebfn vi\u1ec7c lo\u1ea1i b\u1ecf c\u00e1c trang ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p (low-quality) \u0111\u1ec3 t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng t\u1ed5ng th\u1ec3 c\u1ee7a c\u1ea3 website.<\/p>\n\n\n\n<p>{{\u0110\u1ec3 d\u1ec5 hi\u1ec3u, c\u00f3 th\u1ec3 nh\u00ecn nh\u1eadn website nh\u01b0 m\u1ed9t ng\u00f4i l\u00e0ng, ng\u00f4i l\u00e0ng \u0111\u00f3 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 ra sao l\u00e0 do m\u1ed7i th\u00e0nh vi\u00ean trong c\u1ed9ng \u0111\u1ed3ng \u0111\u00f3ng g\u00f3p v\u00e0o. Vi\u1ec7c \u0111\u01b0\u1ee3c c\u00e1c m\u00e1y t\u00ecm ki\u1ebfm nh\u00ecn nh\u1eadn website t\u1ed5ng th\u1ec3 ra sao r\u1ea5t quan tr\u1ecdng. V\u00ed d\u1ee5 nh\u01b0 ch\u1ee7 \u0111\u1ec1 c\u1ee7a website l\u00e0 g\u00ec, n\u00f3 c\u00f3 hay ch\u1ee9a c\u00e1c link spam ho\u1eb7c nguy hi\u1ec3m hay kh\u00f4ng. Nh\u00ecn nh\u1eadn t\u1ed5ng th\u1ec3 r\u1ea5t gi\u1ed1ng uy t\u00edn.}}<\/p>\n\n\n\n<p><strong>\u0110\u1ed9 s\u00e2u cu\u1ed9n (Scroll depth)<\/strong>: M\u1ed9t ph\u01b0\u01a1ng ph\u00e1p theo d\u00f5i \u0111\u1ed9 xa m\u00e0 ng\u01b0\u1eddi truy c\u1eadp \u0111ang cu\u1ed9n xu\u1ed1ng trang c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>{{C\u00f3 m\u1ed9t th\u1ef1c t\u1ebf l\u00e0 h\u1ea7u h\u1ebft ng\u01b0\u1eddi d\u00f9ng tr\u1ef1c tuy\u1ebfn kh\u00f4ng \u0111\u1ecdc nhi\u1ec1u v\u00e0 d\u1ec5 b\u1ecb ph\u00e2n t\u00e1n! Theo d\u00f5i \u0111\u1ed9 s\u00e2u cu\u1ed9n c\u00f3 th\u1ec3 l\u00e0 c\u00e1ch \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 khi\u1ebfn h\u1ecd kh\u00f4ng ti\u1ebfp t\u1ee5c theo d\u00f5i n\u1ed9i dung c\u1ee7a b\u1ea1n n\u1eefa.}}<\/p>\n\n\n\n<p><strong>B\u1ea3ng Scrum (Scrum board)<\/strong>: M\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 theo d\u00f5i c\u00e1c nhi\u1ec7m v\u1ee5 c\u1ea7n \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau l\u1edbn h\u01a1n.<\/p>\n\n\n\n<p><strong>L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb t\u00ecm ki\u1ebfm (Search traffic)<\/strong>: L\u01b0\u1ee3t truy c\u1eadp \u0111\u1ebfn website c\u1ee7a b\u1ea1n t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google.<\/p>\n\n\n\n<p>{{C\u00f3 nhi\u1ec1u c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed h\u1ed7 tr\u1ee3 th\u00f4ng tin n\u00e0y, \u0111i\u1ec3n h\u00ecnh nh\u1ea5t l\u00e0 Google Analytics ho\u1eb7c Google Search Console.}}<\/p>\n\n\n\n<p><strong>Th\u1eddi gian tr\u00ean trang (Time on page)<\/strong>: Th\u1eddi gian m\u00e0 ai \u0111\u00f3 d\u00e0nh tr\u00ean trang c\u1ee7a b\u1ea1n tr\u01b0\u1edbc khi nh\u1ea5p v\u00e0o trang ti\u1ebfp theo. V\u00ec Google Analytics theo d\u00f5i th\u1eddi gian tr\u00ean trang khi ai \u0111\u00f3 nh\u1ea5p v\u00e0o trang ti\u1ebfp theo c\u1ee7a b\u1ea1n, c\u00e1c phi\u00ean tho\u00e1t s\u1ebd ghi th\u1eddi gian tr\u00ean trang l\u00e0 0.<\/p>\n\n\n\n<p><strong>M\u00e3 UTM (UTM code)<\/strong>: M\u1ed9t m\u00f4-\u0111un theo d\u00f5i urchin (UTM) l\u00e0 m\u1ed9t m\u00e3 \u0111\u01a1n gi\u1ea3n m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u00eam v\u00e0o cu\u1ed1i URL c\u1ee7a b\u1ea1n \u0111\u1ec3 theo d\u00f5i th\u00eam chi ti\u1ebft v\u1ec1 l\u01b0\u1ee3t nh\u1ea5p, ch\u1eb3ng h\u1ea1n nh\u01b0 ngu\u1ed3n, ph\u01b0\u01a1ng ti\u1ec7n v\u00e0 t\u00ean chi\u1ebfn d\u1ecbch. {{M\u00e3 UTM r\u1ea5t hay \u0111\u01b0\u1ee3c d\u00f9ng trong c\u00e1c chi\u1ebfn d\u1ecbch marketing, v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 c\u00e1c qu\u1ea3ng c\u00e1o, ch\u1eb3ng h\u1ea1n Google Ads.}}<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Link t\u1ea3i ebook t\u00e0i li\u1ec7u n\u00e0y: cac-thuat-ngu-seo-co-ban-moz.pdf &#8211; N\u1ebfu b\u1ea1n \u0111\u00e3 t\u1eebng \u0111\u1ecdc c\u00e1c t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn SEO c\u01a1 b\u1ea3n r\u1ed3i v\u00e0 c\u1ea3m th\u1ea5y m\u1ed9t s\u1ed1 thu\u1eadt ng\u1eef th\u1eadt kh\u00f3 hi\u1ec3u th\u00ec \u0111\u1eebng lo l\u1eafng nh\u00e9! 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