{"id":25434,"date":"2023-11-05T14:46:57","date_gmt":"2023-11-05T07:46:57","guid":{"rendered":"https:\/\/kiencang.net\/?p=25434"},"modified":"2023-11-05T14:47:00","modified_gmt":"2023-11-05T07:47:00","slug":"giai-thich-noi-dung-huu-ich","status":"publish","type":"post","link":"https:\/\/kiencang.net\/giai-thich-noi-dung-huu-ich\/","title":{"rendered":"Google l\u00e0m r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch l\u00e0m vi\u1ec7c c\u1ee7a H\u1ec7 th\u1ed1ng N\u1ed9i dung H\u1eefu \u00edch"},"content":{"rendered":"\n<p>Google SearchLiaison \u0111\u00e3 l\u00e0m r\u00f5 m\u1ed9t \u0111o\u1ea1n v\u0103n kh\u00f3 hi\u1ec3u trong h\u01b0\u1edbng d\u1eabn H\u1ec7 th\u1ed1ng N\u1ed9i dung H\u1eefu \u00edch (Helpful Content System) c\u1ee7a h\u1ecd, \u0111o\u1ea1n v\u0103n n\u00e0y d\u01b0\u1eddng nh\u01b0 c\u00f3 ti\u1ec1m n\u0103ng g\u00e2y ra v\u1ea5n \u0111\u1ec1 kh\u00f4ng mong mu\u1ed1n cho c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n v\u00f4 t\u1ed9i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">H\u1ec7 th\u1ed1ng N\u1ed9i dung H\u1eefu \u00edch<\/h2>\n\n\n\n<p>H\u1ec7 th\u1ed1ng N\u1ed9i dung H\u1eefu \u00edch c\u1ee7a Google d\u1ef1a tr\u00ean m\u1ed9t m\u00f4 h\u00ecnh m\u00e1y h\u1ecdc (machine learning model) s\u1eed d\u1ee5ng c\u00e1c b\u1ed9 ph\u00e2n lo\u1ea1i (classifiers) \u0111\u1ec3 t\u1ea1o ra m\u1ed9t t\u00edn hi\u1ec7u, sau \u0111\u00f3 t\u00edn hi\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c h\u1ec7 th\u1ed1ng x\u1ebfp h\u1ea1ng (ranking system) c\u1ee7a Google s\u1eed d\u1ee5ng \u0111\u1ec3 lo\u1ea1i b\u1ecf n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p.<\/p>\n\n\n\n<p>B\u1ed9 ph\u00e2n lo\u1ea1i l\u00e0 m\u1ed9t thu\u1eadt to\u00e1n trong m\u00f4 h\u00ecnh m\u00e1y h\u1ecdc g\u00e1n nh\u00e3n cho m\u1ed9t \u0111\u1ea7u v\u00e0o. Trong ng\u1eef c\u1ea3nh c\u1ee7a H\u1ec7 th\u1ed1ng N\u1ed9i dung H\u1eefu \u00edch, m\u00f4 h\u00ecnh m\u00e1y h\u1ecdc \u0111ang g\u00e1n nh\u00e3n cho n\u1ed9i dung website, t\u1eeb \u0111\u00f3 t\u1ea1o ra m\u1ed9t t\u00edn hi\u1ec7u, gi\u1ed1ng nh\u01b0 m\u1ed9t d\u1ea5u tay c\u00e1i tr\u1ecf xu\u1ed1ng d\u01b0\u1edbi (thumbs-down, \u00fd l\u00e0 t\u00edn hi\u1ec7u x\u1ea5u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng \/ c\u00f3 ngo\u1ea1i h\u00ecnh gi\u1ed1ng n\u00fat dislike).<\/p>\n\n\n\n<p>T\u00edn hi\u1ec7u n\u00e0y c\u0169ng \u0111\u01b0\u1ee3c \u0111\u00e1nh tr\u1ecdng s\u1ed1, c\u00f3 ngh\u0129a l\u00e0 m\u1ed9t site ch\u1ec9 c\u00f3 m\u1ed9t ch\u00fat n\u1ed9i dung kh\u00f4ng h\u1eefu \u00edch s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c d\u1ea5u tay c\u00e1i tr\u1ecf xu\u1ed1ng \u00edt h\u01a1n so v\u1edbi m\u1ed9t site c\u00f3 nhi\u1ec1u n\u1ed9i dung kh\u00f4ng h\u1eefu \u00edch.<\/p>\n\n\n\n<p>H\u1ec7 th\u1ed1ng N\u1ed9i dung H\u1eefu \u00edch t\u1ea1o ra m\u1ed9t t\u00edn hi\u1ec7u, \u0111\u00e2y l\u00e0 m\u1ed9t trong h\u00e0ng tr\u0103m ho\u1eb7c h\u00e0ng ngh\u00ecn t\u00edn hi\u1ec7u kh\u00e1c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u1ebfp h\u1ea1ng m\u1ed9t site (nh\u01b0 li\u00ean k\u1ebft, \u0111\u1ed9 li\u00ean quan, v.v.).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">H\u01b0\u1edbng d\u1eabn c\u1ee7a Google v\u00f4 t\u00ecnh kh\u00e1 m\u1edd m\u1ecbt<\/h2>\n\n\n\n<p>Google \u0111\u00e3 c\u1eadp nh\u1eadt h\u01b0\u1edbng d\u1eabn c\u1ee7a h\u1ecd cho H\u1ec7 th\u1ed1ng N\u1ed9i dung H\u1eefu \u00edch trong phi\u00ean b\u1ea3n m\u1edbi nh\u1ea5t, nh\u1eb1m gi\u00fap n\u00f3 gi\u1ea3i th\u00edch r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 t\u00edn hi\u1ec7u n\u00e0y, v\u00e0 \u0111\u1ec3 c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n c\u0169ng nh\u01b0 ng\u01b0\u1eddi l\u00e0m SEOs c\u00f3 th\u1ec3 hi\u1ec3u t\u1ea1i sao website m\u1ea5t x\u1ebfp h\u1ea1ng. <\/p>\n\n\n\n<p>T\u1eeb &#8220;m\u1edd m\u1ecbt&#8221; c\u00f3 ngh\u0129a l\u00e0 m\u1ed9t th\u1ee9 thi\u1ebfu s\u1ef1 r\u00f5 r\u00e0ng ho\u1eb7c minh b\u1ea1ch. V\u00e0 kh\u00f4ng may c\u00f3 m\u1ed9t ph\u1ea7n c\u1ee7a h\u01b0\u1edbng d\u1eabn \u0111\u00f3 d\u01b0\u1eddng nh\u01b0 v\u00f4 \u00fd b\u1ecb m\u1edd m\u1ecbt v\u00e0 do \u0111\u00f3 g\u00e2y r\u1ed1i r\u1eafm cho m\u1ecdi ng\u01b0\u1eddi.<\/p>\n\n\n\n<p><strong>\u0110\u00e2y l\u00e0 \u0111o\u1ea1n v\u0103n \u0111ang \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><strong>&#8220;B\u1ea1n c\u00f3 \u0111ang thay \u0111\u1ed5i ng\u00e0y c\u1ee7a c\u00e1c trang \u0111\u1ec3 l\u00e0m cho ch\u00fang tr\u00f4ng m\u1edbi m\u1ebb khi n\u1ed9i dung kh\u00f4ng thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 kh\u00f4ng?&#8221;<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>\u0110o\u1ea1n v\u0103n n\u00e0y nh\u1eafm v\u00e0o m\u1ed9t s\u1ed1 ng\u01b0\u1eddi d\u00f9ng \u0111ang c\u1ed1 g\u1eafng l\u1ee3i d\u1ee5ng thu\u1eadt to\u00e1n t\u01b0\u01a1i m\u1edbi (freshness) c\u1ee7a Google b\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n m\u1ed9t thay \u0111\u1ed5i t\u01b0\u01a1ng \u0111\u1ed1i nh\u1ecf cho n\u1ed9i dung sau \u0111\u00f3 c\u1eadp nh\u1eadt ng\u00e0y xu\u1ea5t b\u1ea3n \u0111\u1ec3 l\u1eeba Google ngh\u0129 r\u1eb1ng n\u1ed9i dung c\u0169 l\u00e0 m\u1ed9t trang \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n m\u1edbi.<\/p>\n\n\n\n<p>Nh\u01b0ng v\u1ea5n \u0111\u1ec1 l\u00e0 nhi\u1ec1u ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n nh\u1eefng thay \u0111\u1ed5i nh\u1ecf cho n\u1ed9i dung \u0111\u1ec3:<\/p>\n\n\n\n<ul>\n<li>S\u1eeda l\u1ed7i ch\u00ednh t\u1ea3.<\/li>\n\n\n\n<li>Thay th\u1ebf ho\u1eb7c th\u00eam m\u1ed9t t\u1eeb \u0111\u1ec3 l\u00e0m cho n\u00f3 \u0111\u00fang ng\u1eef ph\u00e1p ho\u1eb7c r\u00f5 r\u00e0ng h\u01a1n.<\/li>\n\n\n\n<li>Thay \u0111\u1ed5i t\u1eeb \u0111\u1ec3 l\u00e0m cho n\u1ed9i dung r\u00f5 r\u00e0ng h\u01a1n.<\/li>\n<\/ul>\n\n\n\n<p>C\u00f3 nhi\u1ec1u thay \u0111\u1ed5i nh\u1ecf nh\u01b0ng h\u1ee3p l\u1ec7 m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n cho n\u1ed9i dung.<\/p>\n\n\n\n<p>H\u01b0\u1edbng d\u1eabn n\u00e0y c\u00f3 v\u1ebb nh\u01b0 c\u1ea5m vi\u1ec7c th\u1ef1c hi\u1ec7n nh\u1eefng thay \u0111\u1ed5i nh\u1ecf d\u1eabn \u0111\u1ebfn thay \u0111\u1ed5i ng\u00e0y, n\u00f3 t\u1ea1o ra t\u00ecnh hu\u1ed1ng m\u00e0 m\u1ed9t c\u1ea3i ti\u1ebfn nh\u1ecf b\u00e2y gi\u1edd c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00f3ng g\u00f3p v\u00e0o \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c t\u1eeb H\u1ec7 th\u1ed1ng N\u1ed9i dung H\u1eefu \u00edch.<\/p>\n\n\n\n<p>\u0110\u00e2y ch\u00ednh x\u00e1c l\u00e0 v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c \u0111\u01b0a ra tr\u00ean X (tr\u01b0\u1edbc \u0111\u00e2y l\u00e0 Twitter).<br>Luke Jordan (<a href=\"https:\/\/twitter.com\/lr_jordan\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">@lr_jordan<\/a>) \u0111\u00e3 chia s\u1ebb m\u1ed1i quan t\u00e2m h\u1ee3p l\u1ec7 c\u1ee7a h\u1ecd:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u201cGoogle kh\u00f4ng hi\u1ec3u \u0111\u1ee7 r\u00f5 v\u1ec1 s\u1eafc th\u00e1i \u0111\u1ec3 \u0111\u01b0a ra quy t\u1eafc chung.<\/p>\n\n\n\n<p>N\u00f3 \u0111ang ph\u1ea1t c\u00e1c trang web v\u00ec s\u1eed d\u1ee5ng ng\u00e0y \u2018c\u1eadp nh\u1eadt cu\u1ed1i c\u00f9ng\u2019 cho nh\u1eefng thay \u0111\u1ed5i \u201cnh\u1ecf\u201d.<\/p>\n\n\n\n<p>Nh\u01b0ng trong l\u0129nh v\u1ef1c game, m\u1ed9t b\u1ea3n v\u00e1\/c\u1eadp nh\u1eadt c\u00f3 th\u1ec3 \u0111\u01a1n gi\u1ea3n nh\u01b0 vi\u1ec7c n\u00e2ng c\u1ea5p m\u00e0 tr\u01b0\u1edbc \u0111\u00e2y t\u1ed1n 6 \u0111i\u1ec3m gi\u1edd \u0111\u00e2y t\u1ed1n 5 \u0111i\u1ec3m.<\/p>\n\n\n\n<p>V\u00e0 s\u1ef1 t\u0103ng nh\u1ecf nh\u01b0 v\u1eady c\u00f3 th\u1ec3 thay \u0111\u1ed5i nhi\u1ec1u v\u1ec1 t\u00ednh h\u1eefu \u00edch c\u1ee7a n\u00f3.<\/p>\n\n\n\n<p>Ng\u01b0\u1eddi d\u00f9ng s\u1ebd mu\u1ed1n bi\u1ebft b\u00e0i \u0111\u0103ng \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt v\u00e0 do \u0111\u00f3 n\u00f3 c\u00f3 li\u00ean quan, v\u00ec v\u1eady h\u1ecd s\u1ebd tham kh\u1ea3o ng\u00e0y v\u00e0 phi\u00ean b\u1ea3n v\u00e1.<\/p>\n\n\n\n<p>M\u1ed9t b\u1ea3n c\u1eadp nh\u1eadt th\u1ef1c s\u1ef1 c\u00f3 gi\u00e1 tr\u1ecb c\u00f3 th\u1ec3 \u0111\u00f2i h\u1ecfi thay \u0111\u1ed5i s\u1ed1 6 th\u00e0nh 5, v\u00e0 phi\u00ean b\u1ea3n v\u00e1 t\u1eeb 9.0.1 th\u00e0nh 9.0.2.<\/p>\n\n\n\n<p>N\u1ebfu ng\u00e0y cho bi\u1ebft h\u01b0\u1edbng d\u1eabn \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt cu\u1ed1i c\u00f9ng l\u00e0 t\u1eeb 6 th\u00e1ng tr\u01b0\u1edbc, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 \u00fd ngh\u0129a.<\/p>\n\n\n\n<p>Th\u00eam v\u00e0o \u0111\u00f3, ng\u00e0y (\u0111\u00e3 l\u1ed7i th\u1eddi) xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google, v\u00ec v\u1eady m\u1ecdi ng\u01b0\u1eddi s\u1ebd \u00edt nh\u1ea5p v\u00e0o n\u00f3 h\u01a1n, v\u1edbi CTR l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng kh\u00e1c&#8221;.<\/p>\n<\/blockquote>\n\n\n\n<p>Google SearchLiaison \u0111\u00e3 ph\u1ea3n h\u1ed3i:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u201cKh\u00f4ng, ch\u00fang t\u00f4i kh\u00f4ng l\u00e0m \u0111i\u1ec1u n\u00e0y n\u1ebfu c\u00e1c c\u1eadp nh\u1eadt \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ec3 h\u1eefu \u00edch cho m\u1ecdi ng\u01b0\u1eddi.<\/p>\n\n\n\n<p>Kh\u00f4ng ph\u1ea3i \u0111i\u1ec1u ch\u00fang t\u00f4i n\u00f3i.<\/p>\n\n\n\n<p>Kh\u00f4ng n\u1eb1m trong h\u01b0\u1edbng d\u1eabn c\u1ee7a ch\u00fang t\u00f4i.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>SearchLiaison \u0111\u00fang nh\u01b0ng do s\u1ef1 m\u1edd m\u1ecbt c\u1ee7a \u0111o\u1ea1n v\u0103n \u0111\u00f3, n\u00f3 c\u00f3 v\u1ebb nh\u01b0 n\u00f3i nh\u1eefng g\u00ec m\u00e0 Luke Jordan \u0111ang ngh\u0129.<\/p>\n\n\n\n<p>Luke ti\u1ebfp t\u1ee5c:<\/p>\n\n\n\n<p>\u201cV\u1eady, \u0111\u1ec3 x\u00e1c nh\u1eadn, li\u1ec7u b\u1ea1n c\u00f3 bi\u1ebft m\u1ed9t s\u1ef1 thay \u0111\u1ed5i nh\u1ecf trong b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng?\u201d<\/p>\n\n\n\n<p>C\u00f3 m\u1ed9t b\u00e0i \u0111\u0103ng th\u00eam t\u1eeb Luke, \u0111i k\u00e8m v\u1edbi m\u1ed9t b\u1ee9c \u1ea3nh ch\u1ee5p m\u00e0n h\u00ecnh c\u1ee7a \u0111o\u1ea1n trong h\u01b0\u1edbng d\u1eabn:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u201cV\u00ec nguy\u00ean t\u1eafc c\u1ee7a b\u1ea1n theo \u0111\u00fang ngh\u0129a \u0111en l\u00e0 b\u1ea1n kh\u00f4ng n\u00ean thay \u0111\u1ed5i ng\u00e0y (xu\u1ea5t b\u1ea3n) c\u1ee7a trang khi n\u1ed9i dung kh\u00f4ng thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>SearchLiaison tr\u1ea3 l\u1eddi:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u201cNg\u1eef c\u1ea3nh c\u1ee7a nh\u1eefng c\u00e2u h\u1ecfi \u0111\u00f3 l\u00e0 n\u1ebfu b\u1ea1n \u0111ang l\u00e0m g\u00ec \u0111\u00f3 ch\u1ec9 cho ri\u00eang Google.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n ch\u1ec9 thay \u0111\u1ed5i ng\u00e0y v\u00ec b\u1ea1n ngh\u0129 \u201c\u0111i\u1ec1u \u0111\u00f3 s\u1ebd khi\u1ebfn Google ngh\u0129 r\u1eb1ng \u0111\u00e2y l\u00e0 n\u1ed9i dung m\u1edbi,\u201d b\u1ea1n c\u00f3 th\u1ec3 \u0111ang \u0111i \u0111\u00fang h\u01b0\u1edbng v\u1edbi nh\u1eefng h\u00e0nh vi kh\u00e1c m\u00e0 t\u1ed5ng th\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng t\u00edn hi\u1ec7u m\u00e0 ch\u00fang t\u00f4i s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 h\u1eefu \u00edch c\u1ee7a n\u1ed9i dung.<\/p>\n\n\n\n<p>N\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t th\u1ee9. N\u00f3 kh\u00f4ng tr\u1ef1c ti\u1ebfp.<\/p>\n\n\n\n<p>V\u00e0 \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ea5n \u0111\u1ec1 n\u1ebfu b\u1ea1n kh\u00f4ng l\u00e0m nh\u1eefng vi\u1ec7c \u1ea5y ch\u1ee7 y\u1ebfu cho Google.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">\u0110i \u0111\u00fang h\u01b0\u1edbng v\u1edbi nh\u1eefng h\u00e0nh vi kh\u00e1c<\/h2>\n\n\n\n<p>Nh\u1eefng g\u00ec SearchLiaison d\u01b0\u1eddng nh\u01b0 \u0111ang n\u00f3i l\u00e0 t\u00e1c v\u1ee5 thay \u0111\u1ed5i ng\u00e0y ch\u1ec9 l\u00e0 m\u1ed9t trong nhi\u1ec1u t\u00e1c v\u1ee5 m\u00e0 m\u00f4 h\u00ecnh m\u00e1y h\u1ecdc s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ednh to\u00e1n x\u00e1c su\u1ea5t th\u1ed1ng k\u00ea r\u1eb1ng website \u0111ang s\u1eed d\u1ee5ng t\u00e1c v\u1ee5 SEO ch\u1ec9 cho Google thay v\u00ec l\u00e0m g\u00ec \u0111\u00f3 \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung h\u1eefu \u00edch v\u00e0 h\u1eefu d\u1ee5ng.<\/p>\n\n\n\n<p>C\u00f3 m\u1ed9t \u0111i\u1ec1u v\u1ec1 th\u1ed1ng k\u00ea (statistics) l\u00e0 n\u1ebfu b\u1ea1n ch\u1ec9 s\u1eed d\u1ee5ng m\u1ed9t ch\u1ec9 s\u1ed1 duy nh\u1ea5t, m\u00f4 h\u00ecnh th\u1ed1ng k\u00ea s\u1ebd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh sai.<\/p>\n\n\n\n<p>\u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao trong c\u00e1c m\u00f4 h\u00ecnh th\u1ed1ng k\u00ea li\u00ean quan \u0111\u1ebfn t\u00ecm ki\u1ebfm, vi\u1ec7c s\u1eed d\u1ee5ng nhi\u1ec1u t\u00edn hi\u1ec7u c\u00f9ng nhau \u0111\u1ec3 t\u00ednh x\u00e1c su\u1ea5t th\u1ed1ng k\u00ea s\u1ebd ch\u00ednh x\u00e1c h\u01a1n so v\u1edbi vi\u1ec7c ch\u1ec9 s\u1eed d\u1ee5ng m\u1ed9t t\u00edn hi\u1ec7u (ch\u1ec9 s\u1ed1).<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n m\u1edbi bi\u1ebft v\u1ec1 \u0111i\u1ec1u \u0111\u00f3, h\u00e3y xem <a href=\"https:\/\/chato.cl\/papers\/becchetti_2007_link_analysis_web_spam_detection.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">PDF n\u00e0y<\/a> v\u1ec1 h\u1ec7 th\u1ed1ng x\u00e1c \u0111\u1ecbnh spam th\u1ed1ng k\u00ea k\u1ebft h\u1ee3p nhi\u1ec1u t\u00ednh n\u0103ng nh\u01b0 on-page, off-page v\u00e0 ch\u1ec9 s\u1ed1 t\u01b0\u01a1ng t\u00e1c ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 \u0111\u01b0a ra ph\u00e2n lo\u1ea1i li\u1ec7u m\u1ed9t website c\u00f3 ph\u1ea3i l\u00e0 spam hay kh\u00f4ng.<\/p>\n\n\n\n<p>Kh\u00f4ng mu\u1ed1n &#8220;nh\u00e9t ch\u1eef&#8221; v\u00e0o c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a SearchLiaison, nh\u01b0ng c\u00f3 v\u1ebb nh\u01b0 h\u1ecd \u0111ang ng\u1ee5 \u00fd r\u1eb1ng vi\u1ec7c ch\u1ec9 l\u00e0m m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 d\u1ea5u hi\u1ec7u c\u1ee7a s\u1ef1 kh\u00f4ng h\u1eefu \u00edch ch\u01b0a \u0111\u1ebfn m\u1ee9c (ng\u01b0\u1ee1ng) \u0111\u1ec3 \u0111\u00e1nh d\u1ea5u site l\u00e0 kh\u00f4ng h\u1eefu \u00edch khi kh\u00f4ng c\u00f3 th\u00eam t\u00edn hi\u1ec7u ti\u00eau c\u1ef1c kh\u00e1c.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng g\u00ec SearchLiaison n\u00f3i:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u201cN\u1ebfu b\u1ea1n ch\u1ec9 thay \u0111\u1ed5i ng\u00e0y v\u00ec b\u1ea1n ngh\u0129 \u201c\u0111i\u1ec1u \u0111\u00f3 s\u1ebd khi\u1ebfn Google ngh\u0129 r\u1eb1ng \u0111\u00e2y l\u00e0 n\u1ed9i dung m\u1edbi,\u201d b\u1ea1n c\u00f3 th\u1ec3 \u0111ang \u0111i \u0111\u00fang h\u01b0\u1edbng v\u1edbi nh\u1eefng h\u00e0nh vi kh\u00e1c m\u00e0 t\u1ed5ng th\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng t\u00edn hi\u1ec7u m\u00e0 ch\u00fang t\u00f4i s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 h\u1eefu \u00edch c\u1ee7a n\u1ed9i dung.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>R\u1ea5t t\u1ed1t khi SearchLiaison \u0111\u00e3 l\u00e0m r\u00f5 \u0111i\u1ec3m n\u00e0y b\u1edfi v\u00ec t\u00f4i c\u0169ng c\u1ea3m th\u1ea5y \u0111o\u1ea1n tr\u00edch d\u01b0\u1eddng nh\u01b0 qu\u00e1 r\u1ed9ng v\u00e0 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn k\u1ebft qu\u1ea3 d\u01b0\u01a1ng t\u00ednh gi\u1ea3 (khi m\u1ed9t trang web v\u00f4 t\u1ed9i b\u1ecb ph\u00e2n lo\u1ea1i l\u00e0 spam).<\/p>\n\n\n\n<p><em>(Tr\u00edch d\u1ecbch t\u1eeb b\u00e0i vi\u1ebft c\u1ee7a t\u00e1c gi\u1ea3 Roger Montti<\/em>, tr\u00ean trang<em> <a href=\"https:\/\/www.searchenginejournal.com\/google-clarifies-how-helpful-content-system-works\/500010\/\" target=\"_blank\" rel=\"noreferrer noopener\">Search Engine Journal<\/a>)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google SearchLiaison \u0111\u00e3 l\u00e0m r\u00f5 m\u1ed9t \u0111o\u1ea1n v\u0103n kh\u00f3 hi\u1ec3u trong h\u01b0\u1edbng d\u1eabn H\u1ec7 th\u1ed1ng N\u1ed9i dung H\u1eefu \u00edch (Helpful Content System) c\u1ee7a h\u1ecd, \u0111o\u1ea1n v\u0103n n\u00e0y d\u01b0\u1eddng nh\u01b0 c\u00f3 ti\u1ec1m n\u0103ng g\u00e2y ra v\u1ea5n \u0111\u1ec1 kh\u00f4ng mong mu\u1ed1n cho c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n v\u00f4 t\u1ed9i. H\u1ec7 th\u1ed1ng N\u1ed9i dung H\u1eefu \u00edch H\u1ec7 th\u1ed1ng N\u1ed9i &hellip;<\/p>\n","protected":false},"author":1,"featured_media":25439,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google l\u00e0m r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch l\u00e0m vi\u1ec7c c\u1ee7a H\u1ec7 th\u1ed1ng N\u1ed9i dung H\u1eefu \u00edch &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/giai-thich-noi-dung-huu-ich\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google l\u00e0m r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch l\u00e0m vi\u1ec7c c\u1ee7a H\u1ec7 th\u1ed1ng N\u1ed9i dung H\u1eefu \u00edch &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"Google SearchLiaison \u0111\u00e3 l\u00e0m r\u00f5 m\u1ed9t \u0111o\u1ea1n v\u0103n kh\u00f3 hi\u1ec3u trong h\u01b0\u1edbng d\u1eabn H\u1ec7 th\u1ed1ng N\u1ed9i dung H\u1eefu \u00edch (Helpful Content System) c\u1ee7a h\u1ecd, \u0111o\u1ea1n v\u0103n n\u00e0y d\u01b0\u1eddng nh\u01b0 c\u00f3 ti\u1ec1m n\u0103ng g\u00e2y ra v\u1ea5n \u0111\u1ec1 kh\u00f4ng mong mu\u1ed1n cho c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n v\u00f4 t\u1ed9i. H\u1ec7 th\u1ed1ng N\u1ed9i dung H\u1eefu \u00edch H\u1ec7 th\u1ed1ng N\u1ed9i &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kiencang.net\/giai-thich-noi-dung-huu-ich\/\" \/>\n<meta property=\"og:site_name\" content=\"Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/anhducnguyen87\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-05T07:46:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-05T07:47:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/11\/thay-doi-nho-huu-ich.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 ph\u00fat\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google l\u00e0m r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch l\u00e0m vi\u1ec7c c\u1ee7a H\u1ec7 th\u1ed1ng N\u1ed9i dung H\u1eefu \u00edch &#8226; Ki\u1ebfn c\u00e0ng","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kiencang.net\/giai-thich-noi-dung-huu-ich\/","og_locale":"vi_VN","og_type":"article","og_title":"Google l\u00e0m r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch l\u00e0m vi\u1ec7c c\u1ee7a H\u1ec7 th\u1ed1ng N\u1ed9i dung H\u1eefu \u00edch &#8226; Ki\u1ebfn c\u00e0ng","og_description":"Google SearchLiaison \u0111\u00e3 l\u00e0m r\u00f5 m\u1ed9t \u0111o\u1ea1n v\u0103n kh\u00f3 hi\u1ec3u trong h\u01b0\u1edbng d\u1eabn H\u1ec7 th\u1ed1ng N\u1ed9i dung H\u1eefu \u00edch (Helpful Content System) c\u1ee7a h\u1ecd, \u0111o\u1ea1n v\u0103n n\u00e0y d\u01b0\u1eddng nh\u01b0 c\u00f3 ti\u1ec1m n\u0103ng g\u00e2y ra v\u1ea5n \u0111\u1ec1 kh\u00f4ng mong mu\u1ed1n cho c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n v\u00f4 t\u1ed9i. 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