{"id":24985,"date":"2023-10-20T23:37:03","date_gmt":"2023-10-20T16:37:03","guid":{"rendered":"https:\/\/kiencang.net\/?p=24985"},"modified":"2023-10-26T17:55:10","modified_gmt":"2023-10-26T10:55:10","slug":"danh-gia-chat-luong-tim-kiem-07","status":"publish","type":"post","link":"https:\/\/kiencang.net\/danh-gia-chat-luong-tim-kiem-07\/","title":{"rendered":"C\u00e1c website ho\u1eb7c trang kh\u00f4ng \u0111\u00e1ng tin c\u1eady [\u0110\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm]"},"content":{"rendered":"\n
\nLink t\u1ea3i <\/em>Ebook ti\u1ebfng Vi\u1ec7t: Nguy\u00ean T\u1eafc Cho Ng\u01b0\u1eddi \u0110\u00e1nh Gi\u00e1 K\u1ebft Qu\u1ea3 T\u00ecm Ki\u1ebfm, ph\u1ea7n 1<\/a>. Ebook n\u00e0y bao g\u1ed3m n\u1ed9i dung b\u00ean d\u01b0\u1edbi v\u00e0 c\u00e1c ph\u1ea7n kh\u00e1c.<\/em><\/p>\n<\/blockquote>\n\n\n\n
4.5 C\u00e1c website ho\u1eb7c trang kh\u00f4ng \u0111\u00e1ng tin c\u1eady<\/h2>\n\n\n\n
X\u1ebfp h\u1ea1ng Th\u1ea5p nh\u1ea5t<\/strong> n\u00ean \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c trang ho\u1eb7c website m\u00e0 b\u1ea1n th\u1ef1c s\u1ef1 nghi ng\u1edd \u0111ang tham gia v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng l\u1eeba \u0111\u1ea3o ho\u1eb7c \u0111\u1ed9c h\u1ea1i.<\/p>\n\n\n\n
M\u1ed9t s\u1ed1 trang kh\u00f4ng \u0111\u00e1ng tin c\u1eady \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch cho website ho\u1eb7c t\u1ed5 ch\u1ee9c \u0111\u1ee9ng \u0111\u1eb1ng sau h\u01a1n l\u00e0 gi\u00fap \u0111\u1ee1 m\u1ecdi ng\u01b0\u1eddi. M\u1ed9t s\u1ed1 trang kh\u00f4ng \u0111\u00e1ng tin c\u1eady th\u1eadm ch\u00ed c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i \u0111\u1ec3 g\u00e2y h\u1ea1i cho nh\u1eefng ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c v\u1edbi trang \u0111\u00f3, ch\u1eb3ng h\u1ea1n nh\u01b0 l\u1eeba \u0111\u1ea3o ho\u1eb7c t\u1ea3i xu\u1ed1ng {{ph\u1ea7n m\u1ec1m, t\u00e0i li\u1ec7u, video, v.v.}} \u0111\u1ed9c h\u1ea1i.<\/p>\n\n\n\n
\u0110\u00e1nh gi\u00e1 c\u1ee7a b\u1ea1n v\u1ec1 m\u1ee9c \u0111\u1ed9 kh\u00f4ng \u0111\u00e1ng tin c\u1eady c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean n\u1ed9i dung c\u1ee7a trang, th\u00f4ng tin v\u1ec1 website, th\u00f4ng tin v\u1ec1 ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung v\u00e0 danh ti\u1ebfng c\u1ee7a website ho\u1eb7c c\u1ee7a ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung.<\/p>\n\n\n\n
\u0110\u00e1nh gi\u00e1 c\u1ee7a b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean vi\u1ec7c thi\u1ebfu th\u00f4ng tin c\u1ef1c k\u1ef3 quan tr\u1ecdng. V\u00ed d\u1ee5: b\u1ea5t k\u1ef3 website n\u00e0o li\u00ean quan \u0111\u1ebfn giao d\u1ecbch t\u00e0i ch\u00ednh ho\u1eb7c th\u00f4ng tin nh\u1ea1y c\u1ea3m \u0111\u1ec1u ph\u1ea3i c\u00f3 th\u00f4ng tin to\u00e0n di\u1ec7n v\u1ec1 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 website v\u00e0 c\u00e1ch li\u00ean h\u1ec7 v\u1edbi website n\u1ebfu c\u00f3 s\u1ef1 c\u1ed1 x\u1ea3y ra. N\u1ebfu m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh c\u1ee7a m\u1ed9t trang ho\u1eb7c website khi\u1ebfn b\u1ea1n nghi ng\u1edd c\u00f3 s\u1ef1 l\u1eeba d\u1ed1i ho\u1eb7c \u0111\u1ed9c h\u1ea1i, vui l\u00f2ng t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 website \u0111\u00f3. N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin danh ti\u1ebfng \u0111\u1ec3 x\u00e1c nh\u1eadn s\u1ef1 nghi ng\u1edd c\u1ee7a m\u00ecnh, h\u00e3y kh\u00e1m ph\u00e1 th\u00eam website m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn.<\/p>\n\n\n\n
\u0110\u00f4i khi, m\u1ed9t trang ri\u00eang l\u1ebb tr\u00ean m\u1ed9t website n\u00e0o \u0111\u00f3 c\u00f3 th\u1ec3 c\u00f3 v\u1ebb k\u1ef3 l\u1ea1 nh\u01b0ng vi\u1ec7c kh\u00e1m ph\u00e1 ti\u1ebfp theo kh\u00f4ng cho th\u1ea5y \u0111i\u1ec1u g\u00ec \u0111\u00e1ng lo ng\u1ea1i. Tuy nhi\u00ean, n\u1ebfu b\u1ea1n th\u1ea5y m\u1ed9t m\u00f4 h\u00ecnh c\u00f3 v\u1ebb l\u1eeba d\u1ed1i ho\u1eb7c thao t\u00fang ho\u1eb7c tr\u1edf n\u00ean \u0111\u00e1ng lo ng\u1ea1i v\u1ec1 s\u1ef1 an to\u00e0n c\u1ee7a ch\u00ednh m\u00ecnh, vui l\u00f2ng s\u1eed d\u1ee5ng x\u1ebfp h\u1ea1ng Th\u1ea5p nh\u1ea5t<\/strong> v\u00e0 r\u1eddi kh\u1ecfi website \u0111\u00f3 ngay l\u1eadp t\u1ee9c.<\/p>\n\n\n\n
C\u00e1c trang c\u00f3 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m d\u01b0\u1edbi \u0111\u00e2y s\u1ebd \u0111\u01b0\u1ee3c coi l\u00e0 Kh\u00f4ng \u0111\u00e1ng tin c\u1eady (Untrustworthy):<\/p>\n\n\n\n
\n
- Th\u00f4ng tin kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 website ho\u1eb7c ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung cho m\u1ee5c \u0111\u00edch c\u1ee7a n\u00f3.<\/li>\n\n\n\n
- E-E-A-T th\u1ea5p nh\u1ea5t ho\u1eb7c danh ti\u1ebfng th\u1ea5p nh\u1ea5t.<\/li>\n\n\n\n
- M\u1ee5c \u0111\u00edch l\u1eeba \u0111\u1ea3o, thi\u1ebft k\u1ebf trang l\u1eeba \u0111\u1ea3o ho\u1eb7c \u00fd \u0111\u1ecbnh l\u1eeba \u0111\u1ea3o, gian l\u1eadn.<\/li>\n\n\n\n
- MC b\u1ecb c\u1ed1 t\u00ecnh g\u00e2y c\u1ea3n tr\u1edf ho\u1eb7c che khu\u1ea5t.<\/li>\n\n\n\n
- C\u00f3 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a s\u1ef1 l\u1eeba \u0111\u1ea3o, d\u1ee5 d\u1ed7 t\u1ea3i xu\u1ed1ng \u0111\u1ed9c h\u1ea1i ho\u1eb7c h\u00e0nh vi c\u00f3 h\u1ea1i kh\u00e1c.<\/li>\n\n\n\n
- B\u1ea5t k\u1ef3 trang ho\u1eb7c website n\u00e0o \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 thao t\u00fang m\u1ecdi ng\u01b0\u1eddi<\/em> th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u00f3 l\u1ee3i cho website \u0111\u00f3 ho\u1eb7c t\u1ed5 ch\u1ee9c kh\u00e1c \u0111\u1ed3ng th\u1eddi g\u00e2y t\u1ed5n h\u1ea1i cho b\u1ea3n th\u00e2n, ng\u01b0\u1eddi kh\u00e1c ho\u1eb7c Nh\u00f3m ng\u01b0\u1eddi c\u1ee5 th\u1ec3.<\/li>\n<\/ul>\n\n\n\n
Quan tr\u1ecdng: <\/strong>C\u00e1c trang c\u00f3 \u0111\u1ed9 tin c\u1eady th\u1ea5p nh\u1ea5t ph\u1ea3i \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng Th\u1ea5p nh\u1ea5t<\/strong> ngay c\u1ea3 khi b\u1ea1n kh\u00f4ng th\u1ec3 “ch\u1ee9ng minh” trang web ho\u1eb7c site \u0111\u00f3 l\u00e0 c\u00f3 h\u1ea1i. B\u1edfi v\u00ec nhi\u1ec1u ng\u01b0\u1eddi kh\u00f4ng mu\u1ed1n s\u1eed d\u1ee5ng m\u1ed9t trang c\u00f3 \u0111\u1ed9 tin c\u1eady r\u1ea5t th\u1ea5p (highly untrustworthy) n\u00ean m\u1ed9t trang ho\u1eb7c website kh\u00f4ng \u0111\u00e1ng tin c\u1eady s\u1ebd kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch c\u1ee7a n\u00f3.<\/p>\n\n\n\n
4.5.1 Th\u00f4ng tin kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 Website ho\u1eb7c Ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung cho m\u1ee5c \u0111\u00edch c\u1ee7a Trang c\u0169ng kh\u00f4ng c\u00f3 th\u00f4ng tin r\u00f5 r\u00e0ng<\/h3>\n\n\n\n
\u0110\u1ed1i v\u1edbi c\u00e1c trang y\u00eau c\u1ea7u m\u1ee9c \u0111\u1ed9 tin c\u1eady cao, th\u00f4ng tin v\u1ec1 ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung v\u00e0 ai ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 n\u1ed9i dung l\u00e0 r\u1ea5t quan tr\u1ecdng<\/em>.<\/p>\n\n\n\n
Nh\u01b0 \u0111\u00e3 th\u1ea3o lu\u1eadn trong m\u1ee5c 2.5.3, ch\u00fang t\u00f4i hy v\u1ecdng h\u1ea7u h\u1ebft c\u00e1c website \u0111\u1ec1u c\u00f3 m\u1ed9t s\u1ed1 th\u00f4ng tin v\u1ec1 ai l\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 website (v\u00ed d\u1ee5: c\u00e1 nh\u00e2n, c\u00f4ng ty, doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c n\u00e0o, v.v.) v\u00e0 ai \u0111\u00e3 t\u1ea1o MC c\u0169ng nh\u01b0 m\u1ed9t s\u1ed1 th\u00f4ng tin li\u00ean h\u1ec7, tr\u1eeb khi c\u00f3 l\u00fd do ch\u00ednh \u0111\u00e1ng \u0111\u1ec3 \u1ea9n danh<\/em>. Nh\u01b0 b\u1ea1n s\u1ebd th\u1ea5y trong c\u00e1c v\u00ed d\u1ee5 b\u00ean d\u01b0\u1edbi, nhi\u1ec1u ki\u1ec3u trang b\u1ecb x\u1ebfp h\u1ea1ng Th\u1ea5p nh\u1ea5t nh\u01b0 trang t\u1ea3i xu\u1ed1ng \u0111\u1ed9c h\u1ea1i v\u00e0 l\u1eeba \u0111\u1ea3o th\u01b0\u1eddng kh\u00f4ng c\u00f3 th\u00f4ng tin ho\u1eb7c th\u00f4ng tin gi\u1ea3 m\u1ea1o v\u1ec1 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m (v\u1edbi m\u1ee5c \u0111\u00edch ng\u0103n ch\u1eb7n, n\u00e9 tr\u00e1nh nh\u1eefng ng\u01b0\u1eddi b\u1ecb t\u1ed5n h\u1ea1i truy c\u1ee9u).<\/p>\n\n\n\n
B\u1ea5t k\u1ef3 website n\u00e0o x\u1eed l\u00fd d\u1eef li\u1ec7u c\u00e1 nh\u00e2n, th\u00f4ng tin ri\u00eang t\u01b0 ho\u1eb7c nh\u1ea1y c\u1ea3m \u0111\u1ec1u ph\u1ea3i cung c\u1ea5p th\u00f4ng tin li\u00ean h\u1ec7 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m c\u00e1c website y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng t\u1ea1o m\u1eadt kh\u1ea9u, chia s\u1ebb th\u00f4ng tin c\u00e1 nh\u00e2n ho\u1eb7c th\u1ef1c hi\u1ec7n c\u00e1c giao d\u1ecbch t\u00e0i ch\u00ednh.<\/p>\n\n\n\n
C\u00e1c trang YMYL ho\u1eb7c website x\u1eed l\u00fd d\u1eef li\u1ec7u nh\u1ea1y c\u1ea3m ho\u00e0n to\u00e0n kh\u00f4ng c\u00f3 th\u00f4ng tin v\u1ec1 website ho\u1eb7c ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung s\u1ebd \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng Th\u1ea5p nh\u1ea5t<\/strong>.<\/p>\n\n\n\n
4.5.2 E-E-A-T th\u1ea5p nh\u1ea5t v\u00e0 danh ti\u1ebfng th\u1ea5p nh\u1ea5t c\u1ee7a website ho\u1eb7c c\u1ee7a ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung<\/h3>\n\n\n\n
N\u1ebfu E-E-A-T c\u1ee7a m\u1ed9t trang \u0111\u1ee7 th\u1ea5p th\u00ec m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng th\u1ec3 ho\u1eb7c kh\u00f4ng n\u00ean s\u1eed d\u1ee5ng MC c\u1ee7a trang \u0111\u00f3. N\u1ebfu m\u1ed9t trang v\u1ec1 ch\u1ee7 \u0111\u1ec1 YMYL c\u00f3 m\u1ee9c \u0111\u1ed9 chuy\u00ean m\u00f4n r\u1ea5t k\u00e9m th\u00ec trang \u0111\u00f3 s\u1ebd b\u1ecb coi l\u00e0 Kh\u00f4ng \u0111\u00e1ng tin c\u1eady v\u00e0 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng Th\u1ea5p nh\u1ea5t<\/strong>.<\/p>\n\n\n\n
S\u1eed d\u1ee5ng x\u1ebfp h\u1ea1ng Th\u1ea5p nh\u1ea5t<\/strong> n\u1ebfu website v\u00e0 ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung c\u00f3 danh ti\u1ebfng c\u1ef1c k\u1ef3 ti\u00eau c\u1ef1c, \u0111\u1ebfn m\u1ee9c nhi\u1ec1u ng\u01b0\u1eddi s\u1ebd coi trang ho\u1eb7c website \u0111\u00f3 l\u00e0 kh\u00f4ng \u0111\u00e1ng tin c\u1eady.<\/p>\n\n\n\n
D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 ban \u0111\u1ea7u \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y trong m\u1ee5c 3.3.3. T\u1ea5t c\u1ea3 c\u00e1c trang tr\u00ean c\u00e1c website n\u00e0y ph\u1ea3i \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng Th\u1ea5p nh\u1ea5t<\/strong> v\u00ec danh ti\u1ebfng c\u1ef1c k\u1ef3 ti\u00eau c\u1ef1c ho\u1eb7c \u0111\u1ed9c h\u1ea1i c\u1ee7a c\u00e1c ch\u00fang, khi\u1ebfn ch\u00fang kh\u00f4ng \u0111\u00e1ng tin c\u1eady.<\/p>\n\n\n\n
L\u01b0u \u00fd: <\/strong>Nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 c\u00e1c website n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 C\u00f3 h\u1ea1i d\u01b0\u1edbi m\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c. \u0110\u00f4i khi nghi\u00ean c\u1ee9u v\u1ec1 danh ti\u1ebfng ti\u1ebft l\u1ed9 th\u00f4ng tin c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau ch\u00ed \u0111\u1ec3 coi m\u1ed9t website l\u00e0 c\u00f3 h\u1ea1i nh\u01b0ng l\u1ea1i khi\u1ebfn website \u0111\u00f3 kh\u00f4ng \u0111\u00e1ng tin c\u1eady.<\/p>\n\n\n\n