{"id":24971,"date":"2023-10-20T17:26:22","date_gmt":"2023-10-20T10:26:22","guid":{"rendered":"https:\/\/kiencang.net\/?p=24971"},"modified":"2023-10-26T17:54:03","modified_gmt":"2023-10-26T10:54:03","slug":"danh-gia-chat-luong-tim-kiem-05","status":"publish","type":"post","link":"https:\/\/kiencang.net\/danh-gia-chat-luong-tim-kiem-05\/","title":{"rendered":"Kinh nghi\u1ec7m, Chuy\u00ean m\u00f4n, Th\u1ea9m quy\u1ec1n v\u00e0 Tin c\u1eady (E-E-A-T) [\u0110\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm]"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote\">\n<p><em>Link t\u1ea3i <\/em><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/10\/NguyenTacChoNguoiDanhGiaKetQuaTimKiem_Phan1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Ebook ti\u1ebfng Vi\u1ec7t: Nguy\u00ean T\u1eafc Cho Ng\u01b0\u1eddi \u0110\u00e1nh Gi\u00e1 K\u1ebft Qu\u1ea3 T\u00ecm Ki\u1ebfm, ph\u1ea7n 1<\/a><em>. Ebook n\u00e0y bao g\u1ed3m n\u1ed9i dung b\u00ean d\u01b0\u1edbi v\u00e0 c\u00e1c ph\u1ea7n kh\u00e1c.<\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">3.4 Kinh nghi\u1ec7m, Chuy\u00ean m\u00f4n, Th\u1ea9m quy\u1ec1n v\u00e0 Tin c\u1eady (E-E-A-T)<\/h2>\n\n\n\n<p>Kinh nghi\u1ec7m (Experience), Chuy\u00ean m\u00f4n (Expertise), Th\u1ea9m quy\u1ec1n (Authoritativeness) v\u00e0 Tin c\u1eady (Trust), \u0111\u01b0\u1ee3c vi\u1ebft t\u1eaft theo c\u00e1c ch\u1eef c\u00e1i \u0111\u1ea7u trong ti\u1ebfng Anh l\u00e0 E-E-A-T \u0111\u1ec1u l\u00e0 nh\u1eefng c\u00e2n nh\u1eafc quan tr\u1ecdng khi x\u1ebfp h\u1ea1ng PQ (ch\u1ea5t l\u01b0\u1ee3ng trang). Th\u00e0nh vi\u00ean quan tr\u1ecdng nh\u1ea5t, n\u1eb1m \u1edf trung t\u00e2m c\u1ee7a gia \u0111\u00ecnh E-E-A-T l\u00e0 <strong>Tin c\u1eady<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/10\/image14.png\"><img loading=\"lazy\" decoding=\"async\" width=\"625\" height=\"449\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/10\/image14.png\" alt=\"\" class=\"wp-image-24974\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/10\/image14.png 625w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/10\/image14-300x216.png 300w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/a><figcaption class=\"wp-element-caption\">S\u1ef1 tin c\u1eady l\u00e0 trung t\u00e2m trong EEAT<\/figcaption><\/figure><\/div>\n\n\n<p><strong>Tin c\u1eady: <\/strong>Xem x\u00e9t m\u1ee9c \u0111\u1ed9 ch\u00ednh x\u00e1c (accurate), trung th\u1ef1c (honest), an to\u00e0n (safe) v\u00e0 uy t\u00edn (reliable) c\u1ee7a trang. <\/p>\n\n\n\n<p>Lo\u1ea1i v\u00e0 m\u1ee9c \u0111\u1ed9 <strong>Tin c\u1eady<\/strong> c\u1ea7n thi\u1ebft t\u00f9y thu\u1ed9c v\u00e0o ki\u1ec3u trang, v\u00ed d\u1ee5:<\/p>\n\n\n\n<ul>\n<li><strong>C\u00e1c c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn <\/strong>c\u1ea7n h\u1ec7 th\u1ed1ng thanh to\u00e1n tr\u1ef1c tuy\u1ebfn an to\u00e0n v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u0111\u00e1ng tin c\u1eady.<\/li>\n\n\n\n<li><strong>\u0110\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m <\/strong>ph\u1ea3i trung th\u1ef1c v\u00e0 \u0111\u01b0\u1ee3c vi\u1ebft ra \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi kh\u00e1c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng s\u00e1ng su\u1ed1t (ch\u1ee9 kh\u00f4ng ch\u1ec9 \u0111\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m).<\/li>\n\n\n\n<li><strong>C\u00e1c trang th\u00f4ng tin thu\u1ed9c v\u1ec1 ch\u1ee7 \u0111\u1ec1 YMYL<\/strong> ph\u1ea3i ch\u00ednh x\u00e1c \u0111\u1ec3 tr\u00e1nh g\u00e2y t\u1ed5n h\u1ea1i cho con ng\u01b0\u1eddi v\u00e0 x\u00e3 h\u1ed9i.<\/li>\n\n\n\n<li><strong>C\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 kh\u00f4ng ph\u1ea3i YMYL<\/strong> c\u00f3 th\u1ec3 kh\u00f4ng c\u1ea7n m\u1ee9c \u0111\u1ed9 Tin c\u1eady cao, ch\u1eb3ng h\u1ea1n nh\u01b0 khi m\u1ee5c \u0111\u00edch c\u1ee7a b\u00e0i \u0111\u0103ng l\u00e0 \u0111\u1ec3 gi\u1ea3i tr\u00ed cho kh\u00e1n gi\u1ea3 v\u00e0 n\u1ed9i dung c\u1ee7a b\u00e0i \u0111\u0103ng kh\u00f4ng c\u00f3 nguy c\u01a1 g\u00e2y h\u1ea1i.<\/li>\n<\/ul>\n\n\n\n<p><strong>Kinh nghi\u1ec7m, Chuy\u00ean m\u00f4n <\/strong>v\u00e0<strong> Th\u1ea9m quy\u1ec1n <\/strong>l\u00e0 nh\u1eefng kh\u00e1i ni\u1ec7m quan tr\u1ecdng c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 b\u1ea1n \u0111\u00e1nh gi\u00e1 v\u1ec1 s\u1ef1 Tin c\u1eady:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Kinh nghi\u1ec7m: <\/strong>Xem x\u00e9t m\u1ee9c \u0111\u1ed9 m\u00e0 ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung c\u00f3 kinh nghi\u1ec7m tr\u1ef1c ti\u1ebfp ho\u1eb7c kinh nghi\u1ec7m s\u1ed1ng c\u1ea7n thi\u1ebft cho ch\u1ee7 \u0111\u1ec1. Nhi\u1ec1u lo\u1ea1i trang \u0111\u00e1ng tin c\u1eady v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch nh\u01b0 mong \u0111\u1ee3i khi \u0111\u01b0\u1ee3c t\u1ea1o b\u1edfi nh\u1eefng ng\u01b0\u1eddi c\u00f3 nhi\u1ec1u kinh nghi\u1ec7m c\u00e1 nh\u00e2n. V\u00ed d\u1ee5, b\u1ea1n s\u1ebd tin t\u01b0\u1edfng \u0111i\u1ec1u g\u00ec: b\u00e0i \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a ng\u01b0\u1eddi \u0111\u00e3 \u0111\u00edch th\u00e2n s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c b\u00e0i \u0111\u00e1nh gi\u00e1 c\u1ee7a ng\u01b0\u1eddi ch\u01b0a s\u1eed d\u1ee5ng n\u00f3 bao gi\u1edd?<\/td><\/tr><tr><td><strong>Chuy\u00ean m\u00f4n: <\/strong>Xem x\u00e9t m\u1ee9c \u0111\u1ed9 m\u00e0 ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung c\u00f3 ki\u1ebfn th\u1ee9c ho\u1eb7c k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft cho ch\u1ee7 \u0111\u1ec1. C\u00e1c ch\u1ee7 \u0111\u1ec1 kh\u00e1c nhau \u0111\u00f2i h\u1ecfi tr\u00ecnh \u0111\u1ed9 v\u00e0 lo\u1ea1i chuy\u00ean m\u00f4n kh\u00e1c nhau \u0111\u1ec3 \u0111\u00e1ng tin c\u1eady. V\u00ed d\u1ee5: b\u1ea1n s\u1ebd tin t\u01b0\u1edfng \u0111i\u1ec1u n\u00e0o: l\u1eddi khuy\u00ean \u0111i l\u1ea1i d\u00e2y \u0111i\u1ec7n trong nh\u00e0 t\u1eeb m\u1ed9t th\u1ee3 \u0111i\u1ec7n l\u00e0nh ngh\u1ec1 hay t\u1eeb m\u1ed9t ng\u01b0\u1eddi \u0111am m\u00ea \u0111\u1ed3 c\u1ed5 nh\u01b0ng kh\u00f4ng c\u00f3 ki\u1ebfn th\u1ee9c v\u1ec1 \u0111i\u1ec7n \u0111\u00f3m?<\/td><\/tr><tr><td><strong>Th\u1ea9m quy\u1ec1n: <\/strong>Xem x\u00e9t m\u1ee9c \u0111\u1ed9 m\u00e0 ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung ho\u1eb7c website \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 m\u1ed9t ngu\u1ed3n truy c\u1eadp h\u00e0ng \u0111\u1ea7u cho ch\u1ee7 \u0111\u1ec1. M\u1eb7c d\u00f9 h\u1ea7u h\u1ebft c\u00e1c ch\u1ee7 \u0111\u1ec1 kh\u00f4ng c\u00f3 m\u1ed9t website ho\u1eb7c ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung ch\u00ednh th\u1ee9c, c\u00f3 th\u1ea9m quy\u1ec1n, nh\u01b0ng khi c\u00f3 th\u00ec website ho\u1eb7c ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung \u0111\u00f3 th\u01b0\u1eddng n\u1eb1m trong s\u1ed1 nh\u1eefng ngu\u1ed3n \u0111\u00e1ng tin c\u1eady (trustworthy) v\u00e0 uy t\u00edn (reliable) nh\u1ea5t. V\u00ed d\u1ee5: trang h\u1ed3 s\u01a1 doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 l\u00e0 ngu\u1ed3n c\u00f3 th\u1ea9m quy\u1ec1n v\u00e0 \u0111\u00e1ng tin c\u1eady cho nh\u1eefng s\u1ea3n ph\u1ea9m hi\u1ec7n \u0111ang \u0111\u01b0\u1ee3c b\u00e1n. Trang ch\u00ednh th\u1ee9c c\u1ee7a ch\u00ednh ph\u1ee7 \u0111\u1ec3 nh\u1eadn h\u1ed9 chi\u1ebfu l\u00e0 ngu\u1ed3n duy nh\u1ea5t, ch\u00ednh th\u1ee9c v\u00e0 c\u00f3 th\u1ea9m quy\u1ec1n \u0111\u1ec3 gia h\u1ea1n h\u1ed9 chi\u1ebfu.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Kinh nghi\u1ec7m, Chuy\u00ean m\u00f4n <\/strong>v\u00e0 <strong>Th\u1ea9m quy\u1ec1n <\/strong>c\u00f3 th\u1ec3 ch\u1ed3ng l\u1ea5p l\u00ean nhau \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 lo\u1ea1i trang v\u00e0 ch\u1ee7 \u0111\u1ec1 (v\u00ed d\u1ee5: ai \u0111\u00f3 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n <em>Chuy\u00ean m\u00f4n<\/em> v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 do <em>Kinh nghi\u1ec7m<\/em> tr\u1ef1c ti\u1ebfp \u0111\u01b0\u1ee3c t\u00edch l\u0169y theo th\u1eddi gian) v\u00e0 c\u00e1c k\u1ebft h\u1ee3p E-E-A kh\u00e1c nhau c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn c\u00e1c ch\u1ee7 \u0111\u1ec1 kh\u00e1c nhau. B\u1ea1n n\u00ean xem x\u00e9t m\u1ee5c \u0111\u00edch, lo\u1ea1i v\u00e0 ch\u1ee7 \u0111\u1ec1 c\u1ee7a trang, sau \u0111\u00f3 t\u1ef1 h\u1ecfi \u0111i\u1ec1u g\u00ec s\u1ebd khi\u1ebfn ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung tr\u1edf th\u00e0nh ngu\u1ed3n \u0111\u00e1ng tin c\u1eady trong b\u1ed1i c\u1ea3nh \u0111\u00f3.<\/p>\n\n\n\n<p><strong>Tin c\u1eady\/Ni\u1ec1m tin<\/strong> l\u00e0 th\u00e0nh vi\u00ean quan tr\u1ecdng nh\u1ea5t trong gia \u0111\u00ecnh E-E-A-T, v\u00ec c\u00e1c trang kh\u00f4ng \u0111\u00e1ng tin c\u1eady c\u00f3 E-E-A-T th\u1ea5p cho d\u00f9 h\u1ecd c\u00f3 v\u1ebb c\u00f3 kinh nghi\u1ec7m, chuy\u00ean gia hay c\u00f3 th\u1ea9m quy\u1ec1n \u0111\u1ebfn \u0111\u00e2u \u0111i ch\u0103ng n\u1eefa. V\u00ed d\u1ee5: m\u1ed9t v\u1ee5 l\u1eeba \u0111\u1ea3o t\u00e0i ch\u00ednh l\u00e0 kh\u00f4ng \u0111\u00e1ng tin c\u1eady, ngay c\u1ea3 khi ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung l\u00e0 m\u1ed9t k\u1ebb l\u1eeba \u0111\u1ea3o c\u00f3 kinh nghi\u1ec7m v\u00e0 chuy\u00ean m\u00f4n cao, hay \u0111\u01b0\u1ee3c coi l\u00e0 k\u1ebb l\u1eeba \u0111\u1ea3o h\u00e0ng \u0111\u1ea7u!<\/p>\n\n\n\n<p>Khi n\u00f3i \u0111\u1ebfn x\u1ebfp h\u1ea1ng Ch\u1ea5t l\u01b0\u1ee3ng Trang, \u0111\u00e1nh gi\u00e1 c\u1ee7a b\u1ea1n v\u1ec1 E-E-A-T ph\u1ea3i d\u1ef1a tr\u00ean m\u1ed9t ho\u1eb7c nhi\u1ec1u \u0111i\u1ec1u sau:<\/p>\n\n\n\n<ul>\n<li><strong>Website ho\u1eb7c ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung n\u00f3i g\u00ec v\u1ec1 ch\u00ednh h\u1ecd: <\/strong>H\u00e3y xem trang &#8220;Gi\u1edbi thi\u1ec7u v\u1ec1 ch\u00fang t\u00f4i&#8221; tr\u00ean website ho\u1eb7c trang h\u1ed3 s\u01a1 (profile) c\u1ee7a ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung l\u00e0m \u0111i\u1ec3m b\u1eaft \u0111\u1ea7u. Website ho\u1eb7c ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung c\u00f3 ph\u1ea3i l\u00e0 ngu\u1ed3n \u0111\u00e1ng tin c\u1eady d\u1ef1a tr\u00ean th\u00f4ng tin n\u00e0y kh\u00f4ng?<\/li>\n\n\n\n<li><strong>Ng\u01b0\u1eddi kh\u00e1c n\u00f3i g\u00ec v\u1ec1 website ho\u1eb7c ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung: <\/strong>T\u00ecm ki\u1ebfm c\u00e1c \u0111\u00e1nh gi\u00e1 \u0111\u1ed9c l\u1eadp, t\u00e0i li\u1ec7u tham kh\u1ea3o, b\u00e0i b\u00e1o v\u00e0 c\u00e1c ngu\u1ed3n th\u00f4ng tin \u0111\u00e1ng tin c\u1eady kh\u00e1c v\u1ec1 website ho\u1eb7c ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung. C\u00f3 b\u1eb1ng ch\u1ee9ng \u0111\u1ed9c l\u1eadp, uy t\u00edn n\u00e0o cho th\u1ea5y website ho\u1eb7c ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung \u0111\u00f3 c\u00f3 kinh nghi\u1ec7m, c\u00f3 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n, c\u00f3 th\u1ea9m quy\u1ec1n ho\u1eb7c \u0111\u01b0\u1ee3c coi l\u00e0 \u0111\u00e1ng tin c\u1eady kh\u00f4ng? C\u00f3 b\u1eb1ng ch\u1ee9ng \u0111\u1ed9c l\u1eadp, uy t\u00edn n\u00e0o cho th\u1ea5y website ho\u1eb7c ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung \u0111\u00f3 kh\u00f4ng \u0111\u00e1ng tin c\u1eady kh\u00f4ng?<\/li>\n\n\n\n<li><strong>Nh\u1eefng g\u00ec \u0111ang \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u00ean trang? Bao g\u1ed3m N\u1ed9i dung ch\u00ednh v\u00e0 c\u00e1c ph\u1ea7n nh\u01b0 \u0111\u00e1nh gi\u00e1 v\u00e0 nh\u1eadn x\u00e9t: <\/strong>\u0110\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 lo\u1ea1i trang, m\u1ee9c \u0111\u1ed9 kinh nghi\u1ec7m v\u00e0 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y r\u00f5 r\u00e0ng t\u1eeb ch\u00ednh MC. B\u1ea1n c\u00f3 th\u1ec3 thu th\u1eadp b\u1eb1ng ch\u1ee9ng g\u00ec t\u1eeb vi\u1ec7c ki\u1ec3m tra MC ho\u1eb7c ki\u1ec3m tra trang? V\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn bi\u1ebft ai \u0111\u00f3 l\u00e0 chuy\u00ean gia v\u1ec1 t\u1ea1o ki\u1ec3u t\u00f3c b\u1eb1ng c\u00e1ch xem video h\u1ecd th\u1ef1c hi\u1ec7n (t\u1ea1o ki\u1ec3u t\u00f3c cho ai \u0111\u00f3) v\u00e0 \u0111\u1ecdc nh\u1eadn x\u00e9t c\u1ee7a ng\u01b0\u1eddi kh\u00e1c (ng\u01b0\u1eddi nh\u1eadn x\u00e9t th\u01b0\u1eddng hay nh\u1ea5n m\u1ea1nh v\u00e0o chuy\u00ean m\u00f4n ho\u1eb7c thi\u1ebfu ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n).<\/li>\n<\/ul>\n\n\n\n<p><strong>Quan tr\u1ecdng: <\/strong>Webiste ho\u1eb7c ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 ngu\u1ed3n \u0111\u00e1ng tin c\u1eady n\u1ebfu c\u00f3 xung \u0111\u1ed9t l\u1ee3i \u00edch r\u00f5 r\u00e0ng. V\u00ed d\u1ee5: \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a nh\u1eefng ng\u01b0\u1eddi d\u00f9ng s\u1ea3n ph\u1ea9m v\u00e0 chia s\u1ebb kinh nghi\u1ec7m c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 r\u1ea5t c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 \u0111\u00e1ng tin c\u1eady. Tuy nhi\u00ean, &#8220;\u0111\u00e1nh gi\u00e1&#8221; c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m (&#8220;S\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i r\u1ea5t tuy\u1ec7t!&#8221;) ho\u1eb7c &#8220;\u0111\u00e1nh gi\u00e1&#8221; t\u1eeb ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng (influencer) \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n \u0111\u1ec3 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m \u0111\u00f3 s\u1ebd kh\u00f4ng \u0111\u00e1ng tin c\u1eady do xung \u0111\u1ed9t l\u1ee3i \u00edch.<\/p>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, c\u00f3 nhi\u1ec1u kh\u00eda c\u1ea1nh c\u1ee7a s\u1ef1 Tin c\u1eady, m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh kh\u00f4ng \u0111\u01b0\u1ee3c n\u1eafm b\u1eaft b\u1edfi Kinh nghi\u1ec7m, Chuy\u00ean m\u00f4n v\u00e0 Th\u1ea9m quy\u1ec1n. Vui l\u00f2ng xem x\u00e9t c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c trong \u0111\u00e1nh gi\u00e1 \u0110\u1ed9 tin c\u1eady t\u1ed5ng th\u1ec3 c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 th\u00f4ng tin d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng d\u00e0nh cho c\u00e1c c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn ho\u1eb7c c\u00e1c \u1ea5n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00ecnh duy\u1ec7t d\u00e0nh cho c\u00e1c t\u00e1c gi\u1ea3 h\u1ecdc thu\u1eadt. N\u1ebfu m\u1ed9t trang kh\u00f4ng \u0111\u00e1ng tin c\u1eady v\u00ec b\u1ea5t k\u1ef3 l\u00fd do g\u00ec th\u00ec trang \u0111\u00f3 c\u00f3 E-E-A-T th\u1ea5p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.4.1 Ch\u1ee7 \u0111\u1ec1 YMYL: Kinh nghi\u1ec7m hay Chuy\u00ean m\u00f4n?<\/h3>\n\n\n\n<p>C\u00e1c trang v\u1ec1 ch\u1ee7 \u0111\u1ec1 YMYL c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ea1o cho nhi\u1ec1u m\u1ee5c \u0111\u00edch kh\u00e1c nhau. N\u1ebfu m\u1ee5c \u0111\u00edch c\u1ee7a m\u1ed9t trang v\u1ec1 <strong>ch\u1ee7 \u0111\u1ec1 YMYL r\u00f5 r\u00e0ng<\/strong> l\u00e0 cung c\u1ea5p th\u00f4ng tin ho\u1eb7c \u0111\u01b0a ra l\u1eddi khuy\u00ean th\u00ec trang \u0111\u00f3 c\u00f3 th\u1ec3 c\u1ea7n <em>ph\u1ea3i c\u00f3 tr\u00ecnh \u0111\u1ed9 chuy\u00ean m\u00f4n cao \u0111\u1ec3 \u0111\u00e1ng tin c\u1eady<\/em>.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, \u0111\u00f4i khi c\u00e1c trang v\u1ec1 ch\u1ee7 \u0111\u1ec1 YMYL \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 chia s\u1ebb kinh nghi\u1ec7m c\u00e1 nh\u00e2n, th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn nh\u1eefng th\u1eed th\u00e1ch kh\u00f3 kh\u0103n trong cu\u1ed9c s\u1ed1ng. M\u1ecdi ng\u01b0\u1eddi t\u00ecm \u0111\u1ebfn nhau khi c\u1ea7n chia s\u1ebb kinh nghi\u1ec7m c\u1ee7a b\u1ea3n th\u00e2n, t\u00ecm ki\u1ebfm s\u1ef1 an \u1ee7i ho\u1eb7c ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u00e0 h\u1ecdc h\u1ecfi t\u1eeb ng\u01b0\u1eddi kh\u00e1c. Th\u00f4ng tin th\u1ef1c t\u1ebf t\u1eeb c\u00e1c chuy\u00ean gia v\u00e0 c\u00e1c ngu\u1ed3n c\u00f3 th\u1ea9m quy\u1ec1n c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u n\u00e0y.<\/p>\n\n\n\n<p>C\u00e1c trang chia s\u1ebb tr\u1ea3i nghi\u1ec7m s\u1ed1ng tr\u1ef1c ti\u1ebfp v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 YMYL r\u00f5 r\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 c\u00f3 E-E-A-T cao <em>mi\u1ec5n l\u00e0<\/em> n\u1ed9i dung \u0111\u00e1ng tin c\u1eady, an to\u00e0n v\u00e0 nh\u1ea5t qu\u00e1n v\u1edbi s\u1ef1 \u0111\u1ed3ng thu\u1eadn v\u1eefng ch\u1eafc t\u1eeb c\u00e1c chuy\u00ean gia. Ng\u01b0\u1ee3c l\u1ea1i, v\u1eabn c\u00f3 m\u1ed9t s\u1ed1 lo\u1ea1i th\u00f4ng tin v\u00e0 l\u1eddi khuy\u00ean thu\u1ed9c ch\u1ee7 \u0111\u1ec1 YMYL ph\u1ea3i \u0111\u1ebfn t\u1eeb c\u00e1c chuy\u00ean gia.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Ch\u1ee7 \u0111\u1ec1 YMYL<\/strong><\/td><td>Nh\u1eefng chia s\u1ebb qu\u00fd gi\u00e1 v\u1ec1 <strong>Kinh nghi\u1ec7m<\/strong> s\u1ed1ng<\/td><td>Th\u00f4ng tin ho\u1eb7c l\u1eddi khuy\u00ean t\u1ed1t nh\u1ea5t n\u00ean d\u00e0nh cho <strong>Chuy\u00ean gia<\/strong><\/td><\/tr><tr><td>Gi\u1ea5c ng\u1ee7 kh\u00f4ng t\u1ed1t khi mang thai <br><br><em>(YMYL d\u1ea1ng S\u1ee9c kh\u1ecfe ho\u1eb7c An to\u00e0n)<\/em><\/td><td>Nh\u1eefng l\u1eddi khuy\u00ean v\u00e0 th\u1ee7 thu\u1eadt an to\u00e0n v\u00e0 phi y t\u1ebf \u0111\u1ec3 ng\u1ee7 trong ba th\u00e1ng cu\u1ed1i c\u1ee7a thai k\u1ef3, \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 ph\u1ea3i v\u1eadt l\u1ed9n v\u1edbi kh\u00f3 kh\u0103n n\u00e0y, v\u00ed d\u1ee5: c\u00e1ch s\u1eed d\u1ee5ng g\u1ed1i \u0111\u1ec3 ng\u1ee7 tho\u1ea3i m\u00e1i \u1edf t\u01b0 th\u1ebf an to\u00e0n cho m\u1eb9 b\u1ea7u v\u00e0 em b\u00e9.<\/td><td>Thu\u1ed1c ng\u1ee7 an to\u00e0n khi mang thai.<\/td><\/tr><tr><td>\u0110i\u1ec1u tr\u1ecb ung th\u01b0 gan <br><br><em>(YMYL d\u1ea1ng S\u1ee9c kh\u1ecfe ho\u1eb7c An to\u00e0n)<\/em><\/td><td>M\u1ed9t di\u1ec5n \u0111\u00e0n th\u1ea3o lu\u1eadn ch\u00e2n th\u00e0nh v\u00e0 t\u00f4n tr\u1ecdng, n\u01a1i m\u1ecdi ng\u01b0\u1eddi m\u00f4 t\u1ea3 c\u00e1ch h\u1ecd \u0111\u1ed1i ph\u00f3 v\u1edbi vi\u1ec7c \u0111i\u1ec1u tr\u1ecb ung th\u01b0 gan.<\/td><td>C\u00e1c l\u1ef1a ch\u1ecdn \u0111i\u1ec1u tr\u1ecb kh\u00e1c nhau cho b\u1ec7nh ung th\u01b0 gan v\u00e0 tu\u1ed5i th\u1ecd li\u00ean quan t\u01b0\u01a1ng \u1ee9ng v\u1edbi m\u1ed7i ph\u01b0\u01a1ng ph\u00e1p \u0111i\u1ec1u tr\u1ecb.<\/td><\/tr><tr><td>\u0110i\u1ec1n v\u00e0o c\u00e1c bi\u1ec3u m\u1eabu thu\u1ebf<br><br><em>(YMYL d\u1ea1ng An to\u00e0n t\u00e0i ch\u00ednh)<\/em><\/td><td>Video h\u00e0i h\u01b0\u1edbc c\u1ee7a m\u1ed9t ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung kh\u00f4ng chuy\u00ean v\u1ec1 n\u1ed7i b\u1ee9c x\u00fac khi \u0111\u00f3ng thu\u1ebf.<\/td><td>H\u01b0\u1edbng d\u1eabn c\u00e1ch \u0111i\u1ec1n t\u1edd khai thu\u1ebf.<\/td><\/tr><tr><td>Ti\u1ebft ki\u1ec7m \u0111\u1ec3 ngh\u1ec9 h\u01b0u<br><br><em>(YMYL d\u1ea1ng An to\u00e0n t\u00e0i ch\u00ednh )<\/em><\/td><td>\u0110\u00e1nh gi\u00e1 v\u1ec1 d\u1ecbch v\u1ee5 ti\u1ebft ki\u1ec7m h\u01b0u tr\u00ed c\u1ee7a nh\u1eefng ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m tr\u1ef1c ti\u1ebfp s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 n\u00e0y.<\/td><td>L\u1eddi khuy\u00ean v\u1ec1 c\u00e1ch \u0111\u1ea7u t\u01b0 khi ngh\u1ec9 h\u01b0u: ti\u1ebft ki\u1ec7m bao nhi\u00eau, \u0111\u1ea7u t\u01b0 v\u00e0o lo\u1ea1i t\u00e0i s\u1ea3n n\u00e0o, b\u1ea1n s\u1ebd c\u1ea7n bao nhi\u00eau ti\u1ec1n \u0111\u1ec3 ngh\u1ec9 h\u01b0u \u1edf m\u1ed9t \u0111\u1ed9 tu\u1ed5i c\u1ee5 th\u1ec3, v.v.<\/td><\/tr><tr><td>C\u00e1ch b\u1ecf phi\u1ebfu<br><br><em>(YMYL d\u1ea1ng x\u00e3 h\u1ed9i)<\/em><br><br>\/Size..Size..Size..Size..Size..Size\/<\/td><td>M\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a m\u1ed9t c\u00f4ng d\u00e2n b\u00ecnh th\u01b0\u1eddng m\u00f4 t\u1ea3 l\u00fd do t\u1ea1i sao c\u00e1 nh\u00e2n h\u1ecd tin r\u1eb1ng vi\u1ec7c b\u1ecf phi\u1ebfu trong c\u00e1c cu\u1ed9c b\u1ea7u c\u1eed \u0111\u1ecba ph\u01b0\u01a1ng l\u00e0 quan tr\u1ecdng.<br><br>\/Size..Size..Size..Size..Size..Size\/<\/td><td>Th\u00f4ng tin v\u1ec1 ng\u01b0\u1eddi \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n b\u1ecf phi\u1ebfu ho\u1eb7c c\u00e1ch \u0111\u0103ng k\u00fd b\u1ecf phi\u1ebfu.<br><br>\/Size..Size..Size..Size..Size..Size\/<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><em>(N\u1ed9i dung g\u1ed1c: trang 26 \u2013 28 trong&nbsp;<a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/vi\/\/searchqualityevaluatorguidelines.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Nguy\u00ean t\u1eafc cho ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm<\/a>)<\/em><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><strong>B\u00e0i tr\u01b0\u1edbc &gt;&gt;&gt;<\/strong> <a href=\"https:\/\/kiencang.net\/danh-gia-chat-luong-tim-kiem-04\/\"><strong>\u0110\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng trang tr\u00ean t\u1ed5ng th\u1ec3 [\u0110\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm]<\/strong><\/a><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><strong>B\u00e0i ti\u1ebfp &gt;&gt; &gt; <a href=\"https:\/\/kiencang.net\/danh-gia-chat-luong-tim-kiem-06\/\">Trang ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p nh\u1ea5t [\u0110\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm]<\/a><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>L\u01b0u \u00fd: b\u1ea3n d\u1ecbch \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m tra \u0111\u1ec3 h\u1ea1n ch\u1ebf sai s\u00f3t, nh\u01b0ng t\u00f4i kh\u00f4ng \u0111\u1ea3m b\u1ea3o n\u00f3 ch\u00ednh x\u00e1c 100%. Vui l\u00f2ng \u0111\u1ed1i chi\u1ebfu v\u1edbi n\u1ed9i dung g\u1ed1c ti\u1ebfng Anh khi c\u1ea7n thi\u1ebft.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Link t\u1ea3i Ebook ti\u1ebfng Vi\u1ec7t: Nguy\u00ean T\u1eafc Cho Ng\u01b0\u1eddi \u0110\u00e1nh Gi\u00e1 K\u1ebft Qu\u1ea3 T\u00ecm Ki\u1ebfm, ph\u1ea7n 1. Ebook n\u00e0y bao g\u1ed3m n\u1ed9i dung b\u00ean d\u01b0\u1edbi v\u00e0 c\u00e1c ph\u1ea7n kh\u00e1c. 3.4 Kinh nghi\u1ec7m, Chuy\u00ean m\u00f4n, Th\u1ea9m quy\u1ec1n v\u00e0 Tin c\u1eady (E-E-A-T) Kinh nghi\u1ec7m (Experience), Chuy\u00ean m\u00f4n (Expertise), Th\u1ea9m quy\u1ec1n (Authoritativeness) v\u00e0 Tin c\u1eady (Trust), \u0111\u01b0\u1ee3c vi\u1ebft &hellip;<\/p>\n","protected":false},"author":1,"featured_media":25005,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[451,450],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kinh nghi\u1ec7m, Chuy\u00ean m\u00f4n, Th\u1ea9m quy\u1ec1n v\u00e0 Tin c\u1eady (E-E-A-T) [\u0110\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm] &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/danh-gia-chat-luong-tim-kiem-05\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kinh nghi\u1ec7m, Chuy\u00ean m\u00f4n, Th\u1ea9m quy\u1ec1n v\u00e0 Tin c\u1eady (E-E-A-T) [\u0110\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm] &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"Link t\u1ea3i Ebook ti\u1ebfng Vi\u1ec7t: Nguy\u00ean T\u1eafc Cho Ng\u01b0\u1eddi \u0110\u00e1nh Gi\u00e1 K\u1ebft Qu\u1ea3 T\u00ecm Ki\u1ebfm, ph\u1ea7n 1. 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