{"id":24946,"date":"2023-10-20T16:03:58","date_gmt":"2023-10-20T09:03:58","guid":{"rendered":"https:\/\/kiencang.net\/?p=24946"},"modified":"2023-10-26T17:53:55","modified_gmt":"2023-10-26T10:53:55","slug":"danh-gia-chat-luong-tim-kiem-04","status":"publish","type":"post","link":"https:\/\/kiencang.net\/danh-gia-chat-luong-tim-kiem-04\/","title":{"rendered":"\u0110\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng trang tr\u00ean t\u1ed5ng th\u1ec3 [\u0110\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm]"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote\">\n<p><em>Link t\u1ea3i <\/em><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/10\/NguyenTacChoNguoiDanhGiaKetQuaTimKiem_Phan1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Ebook ti\u1ebfng Vi\u1ec7t: Nguy\u00ean T\u1eafc Cho Ng\u01b0\u1eddi \u0110\u00e1nh Gi\u00e1 K\u1ebft Qu\u1ea3 T\u00ecm Ki\u1ebfm, ph\u1ea7n 1<\/a><em>. Ebook n\u00e0y bao g\u1ed3m n\u1ed9i dung b\u00ean d\u01b0\u1edbi v\u00e0 c\u00e1c ph\u1ea7n kh\u00e1c.<\/em><\/p>\n<\/blockquote>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d75755105\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d75755105\"  type=\"checkbox\" id=\"item-6577d75755105\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/danh-gia-chat-luong-tim-kiem-04\/#30_Danh_gia_chat_luong_trang_tren_tong_the\" title=\"3.0 \u0110\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng trang tr\u00ean t\u1ed5ng th\u1ec3\">3.0 \u0110\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng trang tr\u00ean t\u1ed5ng th\u1ec3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/danh-gia-chat-luong-tim-kiem-04\/#31_Can_nhac_danh_gia_chat_luong_trang\" title=\"3.1 C\u00e2n nh\u1eafc \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng trang\">3.1 C\u00e2n nh\u1eafc \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng trang<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/danh-gia-chat-luong-tim-kiem-04\/#32_Chat_luong_cua_noi_dung_chinh\" title=\"3.2 Ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a n\u1ed9i dung ch\u00ednh\">3.2 Ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a n\u1ed9i dung ch\u00ednh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/danh-gia-chat-luong-tim-kiem-04\/#33_Danh_tieng_cua_Website_va_Nguoi_sang_tao_Noi_dung\" title=\"3.3 Danh ti\u1ebfng c\u1ee7a Website v\u00e0 Ng\u01b0\u1eddi s\u00e1ng t\u1ea1o N\u1ed9i dung\">3.3 Danh ti\u1ebfng c\u1ee7a Website v\u00e0 Ng\u01b0\u1eddi s\u00e1ng t\u1ea1o N\u1ed9i dung<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"30_Danh_gia_chat_luong_trang_tren_tong_the\"><\/span>3.0 \u0110\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng trang tr\u00ean t\u1ed5ng th\u1ec3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>B\u00e2y gi\u1edd b\u1ea1n \u0111\u00e3 l\u00e0 chuy\u00ean gia trong vi\u1ec7c hi\u1ec3u c\u00e1c website v\u00e0 trang web (webpage), d\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc x\u1ebfp h\u1ea1ng Ch\u1ea5t l\u01b0\u1ee3ng Trang \u1edf c\u1ea5p \u0111\u1ed9 cao:<\/p>\n\n\n\n<ol>\n<li>\u0110\u00e1nh gi\u00e1 m\u1ee5c \u0111\u00edch th\u1ef1c s\u1ef1 c\u1ee7a trang. N\u1ebfu website ho\u1eb7c trang c\u00f3 m\u1ee5c \u0111\u00edch g\u00e2y h\u1ea1i ho\u1eb7c \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 \u0111\u00e1nh l\u1eeba m\u1ecdi ng\u01b0\u1eddi v\u1ec1 m\u1ee5c \u0111\u00edch th\u1ef1c s\u1ef1 c\u1ee7a n\u00f3 th\u00ec trang \u0111\u00f3 ph\u1ea3i b\u1ecb x\u1ebfp h\u1ea1ng <strong>Th\u1ea5p nh\u1ea5t<\/strong>.<\/li>\n\n\n\n<li>\u0110\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng g\u00e2y h\u1ea1i c\u1ee7a trang nh\u01b0 \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 trong c\u00e1c nguy\u00ean t\u1eafc n\u00e0y. C\u00e1c website ho\u1eb7c trang c\u00f3 h\u1ea1i cho m\u1ecdi ng\u01b0\u1eddi ho\u1eb7c x\u00e3 h\u1ed9i, kh\u00f4ng \u0111\u00e1ng tin c\u1eady (untrustworthy) ho\u1eb7c spam nh\u01b0 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh trong c\u00e1c nguy\u00ean t\u1eafc n\u00e0y ph\u1ea3i b\u1ecb x\u1ebfp h\u1ea1ng <strong>Th\u1ea5p nh\u1ea5t<\/strong>.<\/li>\n\n\n\n<li>M\u1eb7t kh\u00e1c, x\u1ebfp h\u1ea1ng PQ d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 trang \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch nh\u01b0 \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 trong c\u00e1c nguy\u00ean t\u1eafc n\u00e0y.<\/li>\n<\/ol>\n\n\n\n<p><strong>Quan tr\u1ecdng: <\/strong>C\u00f3 nh\u1eefng trang c\u00f3 h\u1ea1i d\u01b0\u1eddng nh\u01b0 l\u00e0 &#8220;official \/ ch\u00ednh th\u1ee9c&#8221;, &#8220;expert \/ chuy\u00ean gia&#8221; ho\u1eb7c &#8220;authoritative \/ c\u00f3 th\u1ea9m quy\u1ec1n&#8221;. B\u1ea5t k\u1ef3 ki\u1ec3u website n\u00e0o c\u0169ng c\u00f3 th\u1ec3 c\u00f3 c\u00e1c trang MC \u0111\u1ed9c h\u1ea1i, t\u1eeb video do ng\u01b0\u1eddi d\u00f9ng t\u1ea3i l\u00ean v\u00e0 b\u00e0i \u0111\u0103ng tr\u00ean di\u1ec5n \u0111\u00e0n \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 h\u1ea1i \u0111\u01b0\u1ee3c b\u00e1n tr\u1ef1c tuy\u1ebfn \u0111\u1ebfn c\u00e1c trang b\u1eaft ch\u01b0\u1edbc giao di\u1ec7n c\u1ee7a c\u00e1c b\u00e0i b\u00e1o khoa h\u1ecdc ho\u1eb7c c\u00e1c m\u1ee5c b\u00e1ch khoa to\u00e0n th\u01b0. T\u1ea5t c\u1ea3 c\u00e1c trang ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 v\u1ec1 m\u1ee9c \u0111\u1ed9 g\u00e2y h\u1ea1i, bao g\u1ed3m c\u00e1c trang tr\u00ean website c\u1ee7a ch\u00ednh ph\u1ee7, t\u1ed5 ch\u1ee9c h\u1ecdc thu\u1eadt, c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u00f3 uy t\u00edn, t\u1ed5 ch\u1ee9c t\u1eeb thi\u1ec7n ho\u1eb7c c\u00e1c lo\u1ea1i website n\u00f3i chung h\u1eefu \u00edch kh\u00e1c.<\/p>\n\n\n\n<p>Trong nhi\u1ec7m v\u1ee5 x\u1ebfp h\u1ea1ng Ch\u1ea5t l\u01b0\u1ee3ng Trang, b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng thang tr\u01b0\u1ee3t Ch\u1ea5t l\u01b0\u1ee3ng Trang (thanh tr\u01b0\u1ee3t) \u0111\u1ec3 ch\u1ec9 \u0111\u1ecbnh x\u1ebfp h\u1ea1ng PQ t\u1ed5ng th\u1ec3. Thanh tr\u01b0\u1ee3t tr\u00f4ng gi\u1ed1ng nh\u01b0 th\u1ebf n\u00e0y:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/10\/image6.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"38\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/10\/image6-1024x38.png\" alt=\"Thang d\u00f9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng trang\" class=\"wp-image-24954\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/10\/image6-1024x38.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/10\/image6-300x11.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/10\/image6-768x28.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/10\/image6.png 1033w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Thanh tr\u01b0\u1ee3t \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng trang<\/figcaption><\/figure><\/div>\n\n\n<p>B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c x\u1ebfp h\u1ea1ng \u1edf gi\u1eefa nh\u01b0 <strong>Th\u1ea5p nh\u1ea5t+<\/strong>, <strong>Th\u1ea5p+<\/strong>, <strong>Trung b\u00ecnh+<\/strong> v\u00e0 <strong>Cao+<\/strong>. Vui l\u00f2ng hi\u1ec3u &#8220;+&#8221; l\u00e0 &#8220;+ \u00bd,&#8221; c\u00f3 ngh\u0129a l\u00e0 x\u1ebfp h\u1ea1ng <strong>Th\u1ea5p nh\u1ea5t+<\/strong> n\u1eb1m gi\u1eefa <strong>Th\u1ea5p nh\u1ea5t<\/strong> v\u00e0 <strong>Th\u1ea5p<\/strong>, <strong>Th\u1ea5p+<\/strong> n\u1eb1m gi\u1eefa <strong>Th\u1ea5p<\/strong> v\u00e0 <strong>Trung b\u00ecnh<\/strong>, v.v.<\/p>\n\n\n\n<p>Vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c trang ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p nh\u1ea5t v\u00e0 th\u1ea5p c\u00f3 th\u1ec3 l\u00e0 ph\u1ea7n kh\u00f3 kh\u0103n nh\u1ea5t trong x\u1ebfp h\u1ea1ng PQ. H\u01b0\u1edbng d\u1eabn trong c\u00e1c ph\u1ea7n Th\u1ea5p nh\u1ea5t v\u00e0 Th\u1ea5p c\u00f3 ph\u1ea1m vi r\u1ed9ng h\u01a1n \u0111\u1ec3 gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c. C\u00e1c trang c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng <strong>Cao<\/strong> v\u00e0 <strong>Cao nh\u1ea5t<\/strong> th\u01b0\u1eddng d\u1ec5 x\u00e1c \u0111\u1ecbnh h\u01a1n nh\u01b0ng h\u00e3y \u0111\u1ea3m b\u1ea3o \u00e1p d\u1ee5ng c\u00e1c ti\u00eau chu\u1ea9n v\u00e0 ki\u1ec3m tra c\u00e1c v\u00ed d\u1ee5 xuy\u00ean su\u1ed1t c\u00e1c nguy\u00ean t\u1eafc n\u00e0y \u0111\u1ec3 gi\u00fap \u0111i\u1ec1u ch\u1ec9nh x\u1ebfp h\u1ea1ng c\u1ee7a b\u1ea1n. \u0110\u00fang nh\u01b0 d\u1ef1 \u0111o\u00e1n, c\u00e1c trang c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng <strong>Trung b\u00ecnh<\/strong> th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y nhi\u1ec1u nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"31_Can_nhac_danh_gia_chat_luong_trang\"><\/span>3.1 C\u00e2n nh\u1eafc \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng trang<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>B\u1ea3ng sau \u0111\u00e2y t\u00f3m t\u1eaft nh\u1eefng \u0111i\u1ec1u b\u1ea1n n\u00ean xem x\u00e9t khi x\u1ebfp h\u1ea1ng Ch\u1ea5t l\u01b0\u1ee3ng Trang. C\u00e1c ph\u1ea7n s\u1eafp t\u1edbi c\u1ee7a nh\u1eefng nguy\u00ean t\u1eafc n\u00e0y s\u1ebd gi\u1ea3i th\u00edch chi ti\u1ebft nh\u1eefng c\u00e2n nh\u1eafc n\u00e0y v\u00e0 gi\u1ea3i th\u00edch c\u00e1ch ch\u00fang \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho c\u00e1c trang tr\u00ean thang x\u1ebfp h\u1ea1ng PQ.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>\u0110i\u1ec1u c\u1ea7n xem x\u00e9t<\/strong><\/td><td><strong>T\u1ea1i sao n\u00f3 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi x\u1ebfp h\u1ea1ng ch\u1ea5t l\u01b0\u1ee3ng trang<\/strong><\/td><\/tr><tr><td>M\u1ee5c \u0111\u00edch c\u1ee7a trang<\/td><td>N\u1ebfu trang c\u00f3 m\u1ee5c \u0111\u00edch g\u00e2y h\u1ea1i ho\u1eb7c n\u1ebfu n\u00f3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 \u0111\u00e1nh l\u1eeba m\u1ecdi ng\u01b0\u1eddi v\u1ec1 m\u1ee5c \u0111\u00edch th\u1ef1c s\u1ef1 c\u1ee7a n\u00f3 ho\u1eb7c ai ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 n\u1ed9i dung th\u00ec trang \u0111\u00f3 ph\u1ea3i b\u1ecb x\u1ebfp h\u1ea1ng <strong>Th\u1ea5p nh\u1ea5t<\/strong>.<br><br>M\u1eb7t kh\u00e1c, x\u1ebfp h\u1ea1ng PQ l\u00e0 qu\u00e1 tr\u00ecnh x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 trang \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch c\u1ee7a n\u00f3 t\u1ed1t \u0111\u1ebfn \u0111\u00e2u.<\/td><\/tr><tr><td>Kh\u1ea3 n\u0103ng trang ho\u1eb7c website g\u00e2y h\u1ea1i nh\u01b0 \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 trong c\u00e1c nguy\u00ean t\u1eafc n\u00e0y<\/td><td>C\u00e1c website ho\u1eb7c trang g\u00e2y h\u1ea1i cho m\u1ecdi ng\u01b0\u1eddi ho\u1eb7c x\u00e3 h\u1ed9i, kh\u00f4ng \u0111\u00e1ng tin c\u1eady ho\u1eb7c spam nh\u01b0 \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 trong c\u00e1c nguy\u00ean t\u1eafc n\u00e0y ph\u1ea3i b\u1ecb x\u1ebfp h\u1ea1ng <strong>Th\u1ea5p nh\u1ea5t<\/strong>.<\/td><\/tr><tr><td>Ch\u1ee7 \u0111\u1ec1 c\u1ee7a trang v\u00e0 m\u1ee9c \u0111\u1ed9 c\u1ee7a ch\u1ee7 \u0111\u1ec1 \u0111\u00f3 thu\u1ed9c nh\u00f3m YMYL<br><br>\/Size..Size..Size..Size..Size..Size\/<\/td><td>Ch\u1ee7 \u0111\u1ec1 c\u1ee7a trang gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1 PQ t\u1ed5ng th\u1ec3 c\u1ee7a b\u1ea1n. C\u00e1c trang v\u1ec1 ch\u1ee7 \u0111\u1ec1 YMYL c\u00f3 ti\u00eau chu\u1ea9n cao h\u01a1n c\u00e1c trang v\u1ec1 ch\u1ee7 \u0111\u1ec1 kh\u00f4ng ph\u1ea3i YMYL.<br><br>\/Size..Size..Size..Size..Size..Size\/<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>\u0110i\u1ec1u c\u1ea7n xem x\u00e9t<\/strong><\/td><td><strong>T\u1ea1i sao n\u00f3 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi x\u1ebfp h\u1ea1ng ch\u1ea5t l\u01b0\u1ee3ng trang<\/strong><\/td><\/tr><tr><td>Lo\u1ea1i website<\/td><td>C\u00e1c lo\u1ea1i trang v\u00e0 website kh\u00e1c nhau c\u00f3 k\u1ef3 v\u1ecdng kh\u00e1c nhau v\u1ec1 x\u1ebfp h\u1ea1ng PQ. V\u00ed d\u1ee5 k\u1ef3 v\u1ecdng v\u1ec1 PQ c\u00f3 th\u1ec3 kh\u00e1c nhau \u0111\u1ed1i v\u1edbi:<br><br>&#8211; C\u00e1c website theo s\u1edf th\u00edch nh\u1ecf so v\u1edbi c\u00e1c website c\u1ee7a c\u00f4ng ty l\u1edbn.<br><br>&#8211; Website li\u00ean quan \u0111\u1ebfn giao d\u1ecbch t\u00e0i ch\u00ednh so v\u1edbi trang web kh\u00f4ng y\u00eau c\u1ea7u thanh to\u00e1n ho\u1eb7c thu th\u1eadp th\u00f4ng tin c\u00e1 nh\u00e2n.<br><br>&#8211; Website c\u00f3 n\u1ed9i dung do ng\u01b0\u1eddi b\u00ecnh th\u01b0\u1eddng t\u1ea1o tr\u00ean c\u01a1 s\u1edf t\u1ef1 nguy\u1ec7n so v\u1edbi trang web c\u00f3 n\u1ed9i dung do chuy\u00ean gia t\u1ea1o.<\/td><\/tr><tr><td>Th\u00f4ng tin \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi website v\u00e0 ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung<\/td><td>M\u1eb7c d\u00f9 th\u00f4ng tin m\u00e0 c\u00e1c website v\u00e0 ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung (content creator) cung c\u1ea5p v\u1ec1 b\u1ea3n th\u00e2n h\u1ecd kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng \u0111\u00e1ng tin c\u1eady nh\u01b0ng n\u00f3 v\u1eabn c\u00f3 th\u1ec3 \u0111\u01b0a ra m\u1ed9t \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u quan tr\u1ecdng.<\/td><\/tr><tr><td>Ch\u1ea5t l\u01b0\u1ee3ng MC<\/td><td>H\u00e3y xem x\u00e9t m\u1ee9c \u0111\u1ed9 MC \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u v\u00e0 gi\u00fap trang \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch.<\/td><\/tr><tr><td>Ti\u00eau \u0111\u1ec1 c\u1ee7a trang<\/td><td>Ti\u00eau \u0111\u1ec1 c\u1ee7a trang \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a MC. Ti\u00eau \u0111\u1ec1 MC mang t\u00ednh m\u00f4 t\u1ea3 t\u00f3m t\u1eaft trang, cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t v\u1ec1 c\u00e1c trang s\u1ebd \u0111\u01b0\u1ee3c truy c\u1eadp.<\/td><\/tr><tr><td>Vai tr\u00f2 c\u1ee7a Qu\u1ea3ng c\u00e1o v\u00e0 SC tr\u00ean trang<\/td><td>H\u00e3y xem x\u00e9t c\u00e1ch Qu\u1ea3ng c\u00e1o v\u00e0 SC \u0111\u00f3ng g\u00f3p v\u00e0o c\u00e1ch m\u1ecdi ng\u01b0\u1eddi tr\u1ea3i nghi\u1ec7m trang.<br><br><strong>H\u00e3y nh\u1edb: <\/strong>Nhi\u1ec1u website c\u1ea7n ki\u1ebfm ti\u1ec1n \u0111\u1ec3 chia s\u1ebb n\u1ed9i dung v\u1edbi ng\u01b0\u1eddi d\u00f9ng. Ch\u1ec9 ri\u00eang s\u1ef1 hi\u1ec7n di\u1ec7n hay v\u1eafng m\u1eb7t c\u1ee7a Qu\u1ea3ng c\u00e1o kh\u00f4ng ph\u1ea3i l\u00e0 y\u1ebfu t\u1ed1 c\u1ea7n c\u00e2n nh\u1eafc \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 PQ.<\/td><\/tr><tr><td>Danh ti\u1ebfng c\u1ee7a website v\u00e0 ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung<\/td><td>Nghi\u00ean c\u1ee9u danh ti\u1ebfng c\u1ee7a website v\u00e0 ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung \u0111\u1ec3 t\u00ecm hi\u1ec3u c\u00e1ch ng\u01b0\u1eddi kh\u00e1c (ng\u01b0\u1eddi d\u00f9ng) nh\u00ecn nh\u1eadn website v\u00e0 ai \u0111\u1ee9ng \u0111\u1eb1ng sau n\u00f3.<\/td><\/tr><tr><td>\u0110\u1ed9 tin c\u1eady c\u1ee7a trang: E-E-A-T<br><br>\/Size..Size..Size..Size..Size..Size\/<\/td><td>\u0110\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 tin c\u1eady c\u1ee7a trang. Kinh nghi\u1ec7m (Experience), Chuy\u00ean m\u00f4n (Expertise) v\u00e0 Th\u1ea9m quy\u1ec1n (Authoritativeness) c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 v\u1ec1 m\u1ee9c \u0111\u1ed9 Tin c\u1eady (Trust). M\u1ed9t s\u1ed1 ki\u1ec3u trang y\u00eau c\u1ea7u m\u1ee9c \u0111\u1ed9 tin c\u1eady cao.<br><br>\/Size..Size..Size..Size..Size..Size\/<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Quan tr\u1ecdng: <\/strong>Nh\u1eefng c\u00e2n nh\u1eafc n\u00e0y ch\u1ed3ng l\u1ea5p l\u00ean nhau. V\u00ed d\u1ee5 khi ki\u1ec3m tra ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a MC, b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y nh\u1eefng \u0111i\u1ec3m kh\u00f4ng ch\u00ednh x\u00e1c v\u1ec1 m\u1eb7t th\u1ef1c t\u1ebf l\u00e0m gi\u1ea3m \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 Tin c\u1eady (Trust) c\u1ee7a b\u1ea1n. Trong khi ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u danh ti\u1ebfng, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin v\u1ec1 chuy\u00ean m\u00f4n c\u1ee7a ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung, \u0111i\u1ec1u n\u00e0y l\u00e0m t\u0103ng m\u1ee9c \u0111\u1ed9 Tin c\u1eady c\u1ee7a b\u1ea1n. C\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a x\u1ebfp h\u1ea1ng PQ \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u01b0 v\u1eady!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"32_Chat_luong_cua_noi_dung_chinh\"><\/span>3.2 Ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a n\u1ed9i dung ch\u00ednh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a N\u1ed9i dung ch\u00ednh (Main Content\/MC) l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t c\u1ea7n c\u00e2n nh\u1eafc \u0111\u1ec3 x\u1ebfp h\u1ea1ng PQ. MC \u0111\u00f3ng vai tr\u00f2 ch\u00ednh trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch c\u1ee7a trang.<\/p>\n\n\n\n<p>Ch\u1ee7 \u0111\u1ec1 th\u1ed1ng nh\u1ea5t \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a MC l\u00e0 m\u1ee9c \u0111\u1ed9 MC cho ph\u00e9p trang \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch v\u00e0 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m h\u00e0i l\u00f2ng cho ng\u01b0\u1eddi d\u00f9ng. \u0110\u1ed1i v\u1edbi h\u1ea7u h\u1ebft c\u00e1c trang, ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a MC c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1eb1ng m\u1ee9c \u0111\u1ed9 <strong>n\u1ed7 l\u1ef1c<\/strong> (effort), <strong>t\u00ednh \u0111\u1ed9c \u0111\u00e1o<\/strong> (nguy\u00ean b\u1ea3n\/orginality) v\u00e0 <strong>t\u00e0i n\u0103ng<\/strong> (talent) ho\u1eb7c <strong>k\u1ef9 n\u0103ng<\/strong> (skill) t\u1ea1o ra n\u1ed9i dung. \u0110\u1ed1i v\u1edbi c\u00e1c trang th\u00f4ng tin v\u00e0 c\u00e1c trang v\u1ec1 ch\u1ee7 \u0111\u1ec1 YMYL, <strong>t\u00ednh ch\u00ednh x\u00e1c<\/strong> (accuracy) v\u00e0 nh\u1ea5t qu\u00e1n v\u1edbi s\u1ef1 \u0111\u1ed3ng thu\u1eadn t\u1ed1t c\u1ee7a chuy\u00ean gia l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>N\u1ed7 l\u1ef1c: <\/strong>Xem x\u00e9t m\u1ee9c \u0111\u1ed9 m\u00e0 con ng\u01b0\u1eddi t\u00edch c\u1ef1c l\u00e0m vi\u1ec7c \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung th\u1ecfa m\u00e3n ng\u01b0\u1eddi d\u00f9ng. N\u1ed7 l\u1ef1c c\u00f3 th\u1ec3 l\u00e0 tr\u1ef1c ti\u1ebfp, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ed9t ng\u01b0\u1eddi d\u1ecbch m\u1ed9t b\u00e0i th\u01a1 t\u1eeb ng\u00f4n ng\u1eef n\u00e0y sang ng\u00f4n ng\u1eef kh\u00e1c. N\u1ed7 l\u1ef1c c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong vi\u1ec7c thi\u1ebft k\u1ebf ch\u1ee9c n\u0103ng c\u1ee7a trang ho\u1eb7c x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng h\u1ed7 tr\u1ee3 trang web, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u1ea1o m\u1ed9t trang cung c\u1ea5p d\u1ecbch v\u1ee5 d\u1ecbch m\u00e1y cho ng\u01b0\u1eddi d\u00f9ng. M\u1eb7t kh\u00e1c, vi\u1ec7c t\u1ef1 \u0111\u1ed9ng t\u1ea1o h\u00e0ng ngh\u00ecn trang b\u1eb1ng c\u00e1ch ch\u1ea1y n\u1ed9i dung c\u00f3 s\u1eb5n mi\u1ec5n ph\u00ed hi\u1ec7n c\u00f3 th\u00f4ng qua ph\u1ea7n m\u1ec1m d\u1ecbch thu\u1eadt hi\u1ec7n c\u00f3 m\u00e0 kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 s\u1ef1 gi\u00e1m s\u00e1t, qu\u1ea3n l\u00fd th\u1ee7 c\u00f4ng n\u00e0o, v.v., s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c coi l\u00e0 n\u1ed7 l\u1ef1c c\u1ee7a con ng\u01b0\u1eddi.<br><br>\u0110\u1ed1i v\u1edbi c\u00e1c trang nh\u01b0 b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c th\u1ea3o lu\u1eadn tr\u00ean di\u1ec5n \u0111\u00e0n, m\u1ee9c \u0111\u1ed9 tham gia v\u00e0 chi\u1ec1u s\u00e2u c\u1ee7a cu\u1ed9c tr\u00f2 chuy\u1ec7n l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a n\u1ed7 l\u1ef1c. S\u1ef1 \u0111\u00f3ng g\u00f3p t\u1eeb nhi\u1ec1u c\u00e1 nh\u00e2n tr\u00ean c\u00e1c trang nh\u01b0 v\u1eady c\u00f3 th\u1ec3 chi\u1ebfm m\u1ed9t l\u01b0\u1ee3ng \u0111\u00e1ng k\u1ec3 t\u1ed5ng n\u1ed7 l\u1ef1c c\u1ee7a con ng\u01b0\u1eddi.<\/td><\/tr><tr><td><strong>T\u00ednh nguy\u00ean b\u1ea3n\/\u0111\u1ed9c \u0111\u00e1o: <\/strong>Xem x\u00e9t m\u1ee9c \u0111\u1ed9 n\u1ed9i dung cung c\u1ea5p n\u1ed9i dung nguy\u00ean b\u1ea3n, \u0111\u1ed9c \u0111\u00e1o kh\u00f4ng c\u00f3 tr\u00ean c\u00e1c website kh\u00e1c. N\u1ebfu c\u00e1c website kh\u00e1c c\u00f3 n\u1ed9i dung t\u01b0\u01a1ng t\u1ef1, h\u00e3y xem x\u00e9t li\u1ec7u trang \u0111\u00f3 c\u00f3 ph\u1ea3i l\u00e0 ngu\u1ed3n g\u1ed1c hay kh\u00f4ng.<\/td><\/tr><tr><td><strong>T\u00e0i n\u0103ng ho\u1eb7c K\u1ef9 n\u0103ng: <\/strong>Xem x\u00e9t m\u1ee9c \u0111\u1ed9 n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o ra v\u1edbi \u0111\u1ee7 t\u00e0i n\u0103ng v\u00e0 k\u1ef9 n\u0103ng \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m h\u00e0i l\u00f2ng cho nh\u1eefng ng\u01b0\u1eddi truy c\u1eadp trang.<\/td><\/tr><tr><td><strong>\u0110\u1ed9 ch\u00ednh x\u00e1c: <\/strong>\u0110\u1ed1i v\u1edbi c\u00e1c trang th\u00f4ng tin, h\u00e3y xem x\u00e9t m\u1ee9c \u0111\u1ed9 ch\u00ednh x\u00e1c v\u1ec1 m\u1eb7t th\u1ef1c t\u1ebf c\u1ee7a n\u1ed9i dung. \u0110\u1ed1i v\u1edbi c\u00e1c trang v\u1ec1 ch\u1ee7 \u0111\u1ec1 YMYL, h\u00e3y xem x\u00e9t m\u1ee9c \u0111\u1ed9 ch\u00ednh x\u00e1c v\u00e0 nh\u1ea5t qu\u00e1n c\u1ee7a n\u1ed9i dung v\u1edbi s\u1ef1 \u0111\u1ed3ng thu\u1eadn v\u1eefng ch\u1eafc t\u1eeb ph\u00eda chuy\u00ean gia.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>M\u1ee5c \u0111\u00edch c\u1ee7a trang, ch\u1ee7 \u0111\u1ec1 c\u1ee7a trang v\u00e0 ki\u1ec3u website \u0111\u1ec1u \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong c\u00e1ch \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng MC. V\u00ed d\u1ee5, s\u1ef1 nh\u1ea5t qu\u00e1n v\u1edbi s\u1ef1 \u0111\u1ed3ng thu\u1eadn l\u00e2u d\u00e0i c\u1ee7a chuy\u00ean gia l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi t\u01b0 v\u1ea5n y t\u1ebf. K\u1ef9 n\u0103ng r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c video h\u01b0\u1edbng d\u1eabn. T\u00e0i n\u0103ng v\u00e0 s\u1ef1 \u0111\u1ed9c \u0111\u00e1o r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 th\u1ec3 hi\u1ec7n ngh\u1ec7 thu\u1eadt. L\u01b0\u1ee3ng n\u1ed7 l\u1ef1c d\u1ef1 ki\u1ebfn d\u00e0nh cho m\u1ed9t video ng\u1eafn \u0111\u01b0\u1ee3c chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u00edt h\u01a1n so v\u1edbi m\u1ed9t b\u1ed9 phim t\u00e0i li\u1ec7u d\u00e0i, \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t chuy\u00ean nghi\u1ec7p tr\u00ean m\u1ed9t website ph\u00e1t tr\u1ef1c tuy\u1ebfn video, nh\u01b0ng c\u1ea3 hai \u0111\u1ec1u c\u1ea7n \u0111\u1ee7 n\u1ed7 l\u1ef1c \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung th\u1ecfa m\u00e3n m\u1ee5c \u0111\u00edch c\u1ee7a m\u00ecnh. H\u00e3y suy ngh\u0129 v\u1ec1 n\u1ed7 l\u1ef1c, t\u00ednh \u0111\u1ed9c \u0111\u00e1o, t\u00e0i n\u0103ng ho\u1eb7c k\u1ef9 n\u0103ng \u0111\u1ed1i v\u1edbi lo\u1ea1i trang m\u00e0 b\u1ea1n \u0111ang \u0111\u00e1nh gi\u00e1.<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi m\u1ed7i trang b\u1ea1n \u0111\u00e1nh gi\u00e1, h\u00e3y d\u00e0nh v\u00e0i ph\u00fat \u0111\u1ec3 ki\u1ec3m tra MC tr\u01b0\u1edbc khi \u0111\u01b0a ra k\u1ebft lu\u1eadn v\u1ec1 n\u00f3. \u0110\u1ecdc b\u00e0i vi\u1ebft, xem video, xem x\u00e9t h\u00ecnh \u1ea3nh, s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng t\u00ednh to\u00e1n, ch\u01a1i tr\u00f2 ch\u01a1i tr\u1ef1c tuy\u1ebfn, v.v. H\u00e3y nh\u1edb r\u1eb1ng MC c\u0169ng bao g\u1ed3m c\u00e1c t\u00ednh n\u0103ng v\u00e0 ch\u1ee9c n\u0103ng c\u1ee7a trang, v\u00ec v\u1eady h\u00e3y ki\u1ec3m tra trang \u0111\u00f3. V\u00ed d\u1ee5: n\u1ebfu trang n\u00e0y l\u00e0 trang s\u1ea3n ph\u1ea9m tr\u00ean webiste b\u00e1n h\u00e0ng, h\u00e3y \u0111\u1eb7t \u00edt nh\u1ea5t m\u1ed9t s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o gi\u1ecf h\u00e0ng \u0111ang ho\u1ea1t \u0111\u1ed9ng. N\u1ebfu trang n\u00e0y l\u00e0 m\u1ed9t tr\u00f2 ch\u01a1i tr\u1ef1c tuy\u1ebfn, h\u00e3y th\u1eed t\u1ef1 m\u00ecnh ch\u01a1i tr\u00f2 ch\u01a1i \u0111\u00f3. H\u00e3y c\u1ed1 g\u1eafng h\u1ebft s\u1ee9c \u0111\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng r\u1eb1ng b\u1ea1n l\u00e0 ng\u01b0\u1eddi r\u1ea5t quan t\u00e2m \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1, ch\u1ee9c n\u0103ng ho\u1eb7c m\u1ee5c \u0111\u00edch m\u00e0 trang ph\u1ee5c v\u1ee5, sau \u0111\u00f3 ngh\u0129 xem MC s\u1ebd khi\u1ebfn ng\u01b0\u1eddi \u0111\u00f3 h\u00e0i l\u00f2ng nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n<p>MC ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 th\u1ea5p c\u00f3 \u1edf t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1ecbnh d\u1ea1ng (v\u00ed d\u1ee5: v\u0103n b\u1ea3n, \u00e2m thanh, video, h\u00ecnh \u1ea3nh) v\u00e0 m\u1ecdi \u0111\u1ed9 d\u00e0i (v\u00ed d\u1ee5: video d\u1ea1ng ng\u1eafn v\u00e0 phim t\u00e0i li\u1ec7u chuy\u00ean nghi\u1ec7p c\u00f3 th\u1eddi l\u01b0\u1ee3ng \u0111\u1ea7y \u0111\u1ee7). N\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p c\u0169ng t\u1ed3n t\u1ea1i tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i website, t\u1eeb trang c\u00e1 nh\u00e2n nh\u1ecf \u0111\u1ebfn trang c\u00f4ng ty l\u1edbn, t\u1eeb di\u1ec5n \u0111\u00e0n v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ebfn website x\u1eed l\u00fd c\u00e1c giao d\u1ecbch t\u00e0i ch\u00ednh. H\u00e3y suy ngh\u0129 k\u1ef9 v\u1ec1 \u0111i\u1ec1u g\u00ec gi\u00fap trang \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch v\u00e0 \u0111i\u1ec1u g\u00ec khi\u1ebfn MC t\u1ea1o ra s\u1ef1 h\u00e0i l\u00f2ng cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"33_Danh_tieng_cua_Website_va_Nguoi_sang_tao_Noi_dung\"><\/span>3.3 Danh ti\u1ebfng c\u1ee7a Website v\u00e0 Ng\u01b0\u1eddi s\u00e1ng t\u1ea1o N\u1ed9i dung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u1ed9t ph\u1ea7n quan tr\u1ecdng trong x\u1ebfp h\u1ea1ng PQ l\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c danh ti\u1ebfng (reputation) c\u1ee7a website. N\u1ebfu website kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi t\u1ea1o MC ch\u00ednh th\u00ec \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i nghi\u00ean c\u1ee9u danh ti\u1ebfng c\u1ee7a ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung.<\/p>\n\n\n\n<p>Nghi\u00ean c\u1ee9u danh ti\u1ebfng n\u00ean \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n theo ch\u1ee7 \u0111\u1ec1 c\u1ee7a trang. V\u00ed d\u1ee5: n\u1ebfu trang ch\u1ee9a th\u00f4ng tin y t\u1ebf, h\u00e3y nghi\u00ean c\u1ee9u danh ti\u1ebfng c\u1ee7a website v\u00e0 ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung trong m\u1ea3ng cung c\u1ea5p th\u00f4ng tin y t\u1ebf. M\u1ed9t website c\u00f3 th\u1ec3 l\u00e0 ngu\u1ed3n truy c\u1eadp h\u00e0ng \u0111\u1ea7u cho m\u1ed9t lo\u1ea1i n\u1ed9i dung (v\u00ed d\u1ee5: video h\u00e0i h\u01b0\u1edbc) nh\u01b0ng l\u1ea1i l\u00e0 ngu\u1ed3n kh\u00f4ng \u0111\u00e1ng tin c\u1eady cho m\u1ed9t lo\u1ea1i n\u1ed9i dung kh\u00e1c (v\u00ed d\u1ee5: th\u00f4ng tin t\u00e0i ch\u00ednh).<\/p>\n\n\n\n<p>Danh ti\u1ebfng c\u1ee7a website ho\u1eb7c ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung c\u0169ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c website ho\u1eb7c ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung \u0111\u00f3 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nhi\u1ec1u nh\u1ea5t l\u00e0 nh\u1edd \u0111i\u1ec1u g\u00ec. V\u00ed d\u1ee5: c\u00e1c t\u1edd b\u00e1o c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi nh\u1eefng b\u00e0i b\u00e1o \u0111i\u1ec1u tra \u0111\u1ed9c l\u1eadp, ch\u1ea5t l\u01b0\u1ee3ng cao trong khi c\u00e1c website ch\u00e2m bi\u1ebfm c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi t\u00ednh h\u00e0i h\u01b0\u1edbc. M\u1ed9t nh\u00e0 b\u00e1o (ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung) c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u1edd s\u1ef1 r\u00f5 r\u00e0ng trong c\u00e1c b\u00e0i b\u00e1o khoa h\u1ecdc c\u1ee7a h\u1ecd trong khi m\u1ed9t blogger \u1ea9m th\u1ef1c (ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung) c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u1edd c\u00e1c c\u00f4ng th\u1ee9c n\u1ea5u \u0103n ngon tuy\u1ec7t m\u00e0 h\u1ecd \u0111\u0103ng tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n<p>L\u01b0u \u00fd r\u1eb1ng m\u1ed9t c\u00f4ng ty ho\u1eb7c c\u00e1 nh\u00e2n c\u00f3 th\u1ec3 t\u1ea1o n\u1ed9i dung tr\u00ean nhi\u1ec1u website kh\u00e1c nhau. V\u00ed d\u1ee5: m\u1ed9t t\u1edd b\u00e1o c\u00f3 th\u1ec3 c\u00f3 website ri\u00eang, t\u1ea3i n\u1ed9i dung video c\u1ee7a h\u1ecd l\u00ean trang chuy\u00ean chia s\u1ebb video, \u0111\u0103ng th\u00f4ng tin c\u1eadp nh\u1eadt l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 \u0111\u00f3ng g\u00f3p n\u1ed9i dung cho k\u00eanh truy\u1ec1n h\u00ecnh. M\u1ed9t chuy\u00ean gia v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 n\u00e0o \u0111\u00f3 c\u00f3 th\u1ec3 xu\u1ea5t b\u1ea3n c\u00e1c t\u00e0i li\u1ec7u nghi\u00ean c\u1ee9u, c\u00f3 m\u1ed9t blog d\u00e0i v\u00e0 chia s\u1ebb nh\u1eefng c\u1eadp nh\u1eadt ng\u1eafn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p n\u00e0y, b\u1ea1n n\u00ean t\u00ecm hi\u1ec3u t\u1ed5ng th\u1ec3 v\u1ec1 c\u00f4ng ty ho\u1eb7c ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung.<\/p>\n\n\n\n<p>Nghi\u00ean c\u1ee9u danh ti\u1ebfng \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u0111\u1ec3 ph\u00e1t hi\u1ec7n c\u00e1c website v\u00e0 ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung kh\u00f4ng \u0111\u00e1ng tin c\u1eady. B\u1ec1 ngo\u00e0i n\u1ed9i dung c\u00f3 th\u1ec3 tr\u00f4ng \u0111\u1eb9p m\u1eaft nh\u01b0ng nghi\u00ean c\u1ee9u v\u1ec1 danh ti\u1ebfng c\u00f3 th\u1ec3 v\u1ea1ch tr\u1ea7n c\u00e1c h\u00e0nh vi l\u1eeba \u0111\u1ea3o (scams), gian l\u1eadn (fraud) ho\u1eb7c c\u00e1c d\u1ea5u hi\u1ec7u nguy hi\u1ec3m kh\u00e1c. B\u1ea1n kh\u00f4ng bao gi\u1edd bi\u1ebft nh\u1eefng g\u00ec b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y tr\u1eeb khi b\u1ea1n nh\u00ecn k\u1ef9! V\u00ec v\u1eady, nghi\u00ean c\u1ee9u danh ti\u1ebfng l\u00e0 c\u1ea7n thi\u1ebft cho t\u1ea5t c\u1ea3 c\u00e1c nhi\u1ec7m v\u1ee5 x\u1ebfp h\u1ea1ng PQ.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.3.1 Danh ti\u1ebfng c\u1ee7a website<\/h3>\n\n\n\n<p>Danh ti\u1ebfng c\u1ee7a m\u1ed9t website d\u1ef1a tr\u00ean tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u1ef1c v\u00e0 \u00fd ki\u1ebfn c\u1ee7a nh\u1eefng ng\u01b0\u1eddi l\u00e0 chuy\u00ean gia. Webiste c\u00f3 th\u1ec3 \u0111\u1ea1i di\u1ec7n cho c\u00e1c c\u00f4ng ty, t\u1ed5 ch\u1ee9c c\u00f3 th\u1ef1c, c\u0169ng nh\u01b0 c\u00e1c th\u1ef1c th\u1ec3 kh\u00e1c. Nghi\u00ean c\u1ee9u danh ti\u1ebfng \u00e1p d\u1ee5ng cho c\u1ea3 website <em>v\u00e0<\/em> c\u00f4ng ty, t\u1ed5 ch\u1ee9c ho\u1eb7c th\u1ef1c th\u1ec3 th\u1ef1c t\u1ebf m\u00e0 website \u0111\u00f3 \u0111\u1ea1i di\u1ec7n.<\/p>\n\n\n\n<p>Nhi\u1ec1u website mong mu\u1ed1n cho ng\u01b0\u1eddi d\u00f9ng bi\u1ebft h\u1ecd tuy\u1ec7t v\u1eddi nh\u01b0 th\u1ebf n\u00e0o. C\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n l\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u1ed9c l\u1eadp Ch\u1ea5t l\u01b0\u1ee3ng Trang c\u1ee7a website, kh\u00f4ng ch\u1ec9 ch\u1ea5p nh\u1eadn th\u00f4ng tin xu\u1ea5t hi\u1ec7n tr\u00ean m\u1ed9t ho\u1eb7c hai trang c\u1ee7a website m\u00e0 kh\u00f4ng c\u1ea7n x\u00e1c minh th\u00eam. H\u00e3y nghi ng\u1edd nh\u1eefng tuy\u00ean b\u1ed1 m\u00e0 c\u00e1c website \u0111\u01b0a ra v\u1ec1 ch\u00ednh h\u1ecd, \u0111\u1eb7c bi\u1ec7t khi c\u00f3 xung \u0111\u1ed9t l\u1ee3i \u00edch r\u00f5 r\u00e0ng.<\/p>\n\n\n\n<p>Thay v\u00e0o \u0111\u00f3, h\u00e3y t\u00ecm ki\u1ebfm c\u00e1c \u0111\u00e1nh gi\u00e1, t\u00e0i li\u1ec7u tham kh\u1ea3o, \u0111\u1ec1 xu\u1ea5t \u0111\u1ed9c l\u1eadp c\u1ee7a c\u00e1c chuy\u00ean gia, c\u00e1c b\u00e0i b\u00e1o v\u00e0 c\u00e1c ngu\u1ed3n th\u00f4ng tin \u0111\u00e1ng tin c\u1eady kh\u00e1c v\u1ec1 website. T\u00ecm ki\u1ebfm th\u00f4ng tin \u0111\u01b0\u1ee3c vi\u1ebft b\u1edfi m\u1ed9t c\u00e1 nh\u00e2n ho\u1eb7c t\u1ed5 ch\u1ee9c, kh\u00f4ng ph\u1ea3i s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea ho\u1eb7c th\u00f4ng tin do m\u00e1y bi\u00ean so\u1ea1n. C\u00e1c b\u00e0i b\u00e1o, b\u00e0i vi\u1ebft tr\u00ean Wikipedia, b\u00e0i \u0111\u0103ng tr\u00ean blog, b\u00e0i tr\u00ean t\u1ea1p ch\u00ed, th\u1ea3o lu\u1eadn tr\u00ean di\u1ec5n \u0111\u00e0n v\u00e0 x\u1ebfp h\u1ea1ng t\u1eeb c\u00e1c t\u1ed5 ch\u1ee9c \u0111\u1ed9c l\u1eadp \u0111\u1ec1u c\u00f3 th\u1ec3 l\u00e0 ngu\u1ed3n th\u00f4ng tin danh ti\u1ebfng ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c ch\u1ee7 \u0111\u1ec1 YMYL, danh ti\u1ebfng c\u1ee7a m\u1ed9t website ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean nh\u1eefng g\u00ec c\u00e1c chuy\u00ean gia trong l\u0129nh v\u1ef1c n\u00e0y n\u00f3i. Khuy\u1ebfn ngh\u1ecb t\u1eeb c\u00e1c ngu\u1ed3n chuy\u00ean gia, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c hi\u1ec7p h\u1ed9i chuy\u00ean nghi\u1ec7p (professional societies), l\u00e0 b\u1eb1ng ch\u1ee9ng m\u1ea1nh m\u1ebd v\u1ec1 danh ti\u1ebfng t\u00edch c\u1ef1c.<\/p>\n\n\n\n<p>Ngu\u1ed3n th\u00f4ng tin danh ti\u1ebfng c\u0169ng s\u1ebd kh\u00e1c nhau t\u00f9y theo ch\u1ee7 \u0111\u1ec1 ho\u1eb7c lo\u1ea1i h\u00ecnh c\u00f4ng ty\/t\u1ed5 ch\u1ee9c\/\u0111\u01a1n v\u1ecb m\u00e0 website \u0111\u1ea1i di\u1ec7n. V\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng m\u1ed9t t\u1edd b\u00e1o (c\u00f3 website t\u01b0\u01a1ng \u1ee9ng) \u0111\u00e3 gi\u00e0nh \u0111\u01b0\u1ee3c gi\u1ea3i th\u01b0\u1edfng b\u00e1o ch\u00ed. C\u00e1c gi\u1ea3i th\u01b0\u1edfng danh gi\u00e1 ho\u1eb7c l\u1ecbch s\u1eed \u0111\u01b0a tin g\u1ed1c ch\u1ea5t l\u01b0\u1ee3ng cao l\u00e0 b\u1eb1ng ch\u1ee9ng m\u1ea1nh m\u1ebd v\u1ec1 danh ti\u1ebfng t\u00edch c\u1ef1c c\u1ee7a c\u00e1c website tin t\u1ee9c.<\/p>\n\n\n\n<p>L\u01b0u \u00fd r\u1eb1ng m\u1ed9t s\u1ed1 lo\u1ea1i th\u00f4ng tin v\u1ec1 m\u1ed9t website kh\u00f4ng li\u00ean quan \u0111\u1ebfn danh ti\u1ebfng c\u1ee7a n\u00f3. V\u00ed d\u1ee5: c\u00e1c website nh\u01b0 <a href=\"https:\/\/www.similarweb.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Similarweb<\/a> c\u00f3 th\u00f4ng tin v\u1ec1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp Internet v\u00e0o website nh\u01b0ng kh\u00f4ng cung c\u1ea5p b\u1eb1ng ch\u1ee9ng v\u1ec1 danh ti\u1ebfng t\u00edch c\u1ef1c hay ti\u00eau c\u1ef1c. B\u1ea1n c\u00f3 th\u1ec3 b\u1ecf qua lo\u1ea1i th\u00f4ng tin n\u00e0y v\u00ec n\u00f3 kh\u00f4ng h\u1eefu \u00edch cho x\u1ebfp h\u1ea1ng PQ.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.3.2 \u0110\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng \u0111\u01b0\u1ee3c coi l\u00e0 th\u00f4ng tin v\u1ec1 danh ti\u1ebfng<\/h3>\n\n\n\n<p>\u0110\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 h\u1eefu \u00edch trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 danh ti\u1ebfng c\u1ee7a c\u1eeda h\u00e0ng, doanh nghi\u1ec7p ho\u1eb7c b\u1ea5t k\u1ef3 website n\u00e0o cung c\u1ea5p s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 cho ng\u01b0\u1eddi d\u00f9ng. B\u1ea1n c\u00f3 th\u1ec3 coi m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn c\u00e1c \u0111\u00e1nh gi\u00e1 chi ti\u1ebft, \u0111\u00e1ng tin c\u1eady, t\u00edch c\u1ef1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng l\u00e0 b\u1eb1ng ch\u1ee9ng v\u1ec1 danh ti\u1ebfng t\u00edch c\u1ef1c cho m\u1ed9t c\u1eeda h\u00e0ng ho\u1eb7c doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, b\u1ea1n n\u00ean gi\u1ea3i th\u00edch c\u00e1c \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn, \u0111\u1eb7c bi\u1ec7t n\u1ebfu ch\u1ec9 c\u00f3 m\u1ed9t s\u1ed1 \u00edt. H\u00e3y ghi nh\u1edb nh\u1eefng \u0111i\u1ec1u sau:<\/p>\n\n\n\n<ul>\n<li><strong>H\u00e3y ho\u00e0i nghi v\u1ec1 c\u1ea3 \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c v\u00e0 ti\u00eau c\u1ef1c.<\/strong> B\u1ea5t k\u1ef3 ai c\u0169ng c\u00f3 th\u1ec3 vi\u1ebft ch\u00fang, k\u1ec3 c\u1ea3 ch\u1ee7 s\u1edf h\u1eefu website ho\u1eb7c ng\u01b0\u1eddi m\u00e0 c\u1eeda h\u00e0ng ho\u1eb7c doanh nghi\u1ec7p thu\u00ea cho m\u1ee5c \u0111\u00edch n\u00e0y.<\/li>\n\n\n\n<li><strong>C\u1ed1 g\u1eafng t\u00ecm c\u00e0ng nhi\u1ec1u \u0111\u00e1nh gi\u00e1 c\u00e0ng t\u1ed1t. <\/strong>B\u1ea5t k\u1ef3 c\u1eeda h\u00e0ng ho\u1eb7c doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t v\u00e0i \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c-\u0111i\u1ec1u n\u00e0y l\u00e0 ho\u00e0n to\u00e0n b\u00ecnh th\u01b0\u1eddng v\u00e0 \u0111\u01b0\u1ee3c mong \u0111\u1ee3i. C\u00e1c c\u1eeda h\u00e0ng v\u00e0 c\u00f4ng ty l\u1edbn nh\u1eadn \u0111\u01b0\u1ee3c h\u00e0ng ngh\u00ecn \u0111\u00e1nh gi\u00e1 v\u00e0 h\u1ea7u h\u1ebft \u0111\u1ec1u t\u1ed3n t\u1ea1i m\u1ed9t s\u1ed1 \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c.<\/li>\n\n\n\n<li><strong>\u0110\u1ecdc c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 v\u00ec n\u1ed9i dung c\u1ee7a c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng ch\u1ee9 kh\u00f4ng ch\u1ec9 con s\u1ed1 hay x\u1ebfp h\u1ea1ng sao. <\/strong>C\u00e1c b\u00e1o c\u00e1o \u0111\u00e1ng tin c\u1eady, thuy\u1ebft ph\u1ee5c v\u1ec1 gian l\u1eadn v\u00e0 sai ph\u1ea1m t\u00e0i ch\u00ednh l\u00e0 b\u1eb1ng ch\u1ee9ng cho th\u1ea5y danh ti\u1ebfng c\u1ef1c k\u1ef3 ti\u00eau c\u1ef1c. M\u1eb7t kh\u00e1c, s\u1ef1 v\u1ee5 tranh lu\u1eadn v\u1edbi m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng th\u00f4 l\u1ed7 ho\u1eb7c vi\u1ec7c nh\u1eadn m\u1ed9t g\u00f3i h\u00e0ng ch\u1eadm tr\u1ec5 kh\u00f4ng \u0111\u01b0\u1ee3c coi l\u00e0 th\u00f4ng tin ti\u00eau c\u1ef1c v\u1ec1 danh ti\u1ebfng. H\u00e3y s\u1eed d\u1ee5ng ph\u00e1n \u0111o\u00e1n c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3.3.3 C\u00e1ch t\u00ecm ki\u1ebfm th\u00f4ng tin danh ti\u1ebfng v\u1ec1 m\u1ed9t website<\/h3>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch nghi\u00ean c\u1ee9u danh ti\u1ebfng c\u1ee7a website:<\/p>\n\n\n\n<p>1. X\u00e1c \u0111\u1ecbnh &#8220;homepage \/ trang ch\u1ee7&#8221; c\u1ee7a website. V\u00ed d\u1ee5: \u0111\u1ed1i v\u1edbi website IBM, ibm.com l\u00e0 trang ch\u1ee7. B\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n x\u00e1c \u0111\u1ecbnh ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung n\u1ebfu ng\u01b0\u1eddi \u0111\u00f3 kh\u00e1c v\u1edbi ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung tr\u00ean to\u00e0n b\u1ed9 website.<\/p>\n\n\n\n<p>2. L\u1ea5y ibm.com l\u00e0m v\u00ed d\u1ee5, h\u00e3y th\u1eed m\u1ed9t ho\u1eb7c nhi\u1ec1u t\u00ecm ki\u1ebfm sau tr\u00ean Google:<\/p>\n\n\n\n<ul>\n<li>[ibm -site:ibm.com] &#8211; T\u00ecm ki\u1ebfm IBM lo\u1ea1i tr\u1eeb c\u00e1c trang tr\u00ean ibm.com.<\/li>\n\n\n\n<li>[&#8220;ibm.com&#8221; -site:ibm.com] &#8211; T\u00ecm ki\u1ebfm &#8220;ibm.com&#8221; lo\u1ea1i tr\u1eeb c\u00e1c trang tr\u00ean ibm.com.<\/li>\n\n\n\n<li>[ibm \u0111\u00e1nh gi\u00e1 -site:ibm.com] &#8211; T\u00ecm ki\u1ebfm c\u00e1c \u0111\u00e1nh gi\u00e1 c\u1ee7a IBM lo\u1ea1i tr\u1eeb c\u00e1c trang tr\u00ean ibm.com.<\/li>\n\n\n\n<li>[&#8220;ibm.com&#8221; \u0111\u00e1nh gi\u00e1 -site:ibm.com] &#8211; T\u00ecm ki\u1ebfm c\u00e1c \u0111\u00e1nh gi\u00e1 v\u1ec1 &#8220;ibm.com&#8221; lo\u1ea1i tr\u1eeb c\u00e1c trang tr\u00ean ibm.com.<\/li>\n<\/ul>\n\n\n\n<p><strong>L\u01b0u \u00fd: <\/strong>Khi t\u00ecm ki\u1ebfm th\u00f4ng tin uy t\u00edn, h\u00e3y c\u1ed1 g\u1eafng t\u00ecm nh\u1eefng ngu\u1ed3n kh\u00f4ng ph\u1ea3i do website ho\u1eb7c ch\u00ednh c\u00f4ng ty vi\u1ebft ho\u1eb7c t\u1ea1o. V\u00ed d\u1ee5: IBM c\u00f3 th\u1ec3 c\u00f3 c\u00e1c trang truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ch\u00ednh th\u1ee9c \u0111\u01b0\u1ee3c h\u00e3ng duy tr\u00ec ch\u1eb7t ch\u1ebd, nh\u1eefng trang n\u00e0y s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c coi l\u00e0 ngu\u1ed3n th\u00f4ng tin danh ti\u1ebfng \u0111\u1ed9c l\u1eadp v\u1ec1 c\u00f4ng ty. Xem <a href=\"https:\/\/en.wikipedia.org\/wiki\/Wikipedia:Independent_sources\" target=\"_blank\" rel=\"noreferrer noopener\">\u1edf \u0111\u00e2y<\/a> (b\u00e0i vi\u1ebft tr\u00ean Wikipedia) v\u1ec1 vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u00e0 s\u1eed d\u1ee5ng c\u00e1c ngu\u1ed3n \u0111\u1ed9c l\u1eadp.<\/p>\n\n\n\n<p>3. T\u00ecm ki\u1ebfm c\u00e1c b\u00e0i vi\u1ebft, t\u00e0i li\u1ec7u tham kh\u1ea3o, khuy\u1ebfn ngh\u1ecb c\u1ee7a c\u00e1c chuy\u00ean gia v\u00e0 th\u00f4ng tin \u0111\u00e1ng tin c\u1eady kh\u00e1c do m\u1ecdi ng\u01b0\u1eddi vi\u1ebft v\u1ec1 website.<\/p>\n\n\n\n<p>C\u00e1c b\u00e0i b\u00e1o cung c\u1ea5p th\u00f4ng tin ch\u1ea5t l\u01b0\u1ee3ng cao c\u00f3 th\u1ec3 l\u00e0 ngu\u1ed3n th\u00f4ng tin danh ti\u1ebfng t\u1ed1t. T\u00ecm ki\u1ebfm nh\u1eefng b\u00e0i vi\u1ebft nh\u01b0 v\u1eady. V\u00ed d\u1ee5: h\u00e3y th\u1eed [ibm site:en.wikipedia.org]. C\u00e1c b\u00e0i b\u00e1o cung c\u1ea5p th\u00f4ng tin c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u00ecm hi\u1ec3u v\u1ec1 m\u1ed9t c\u00f4ng ty v\u00e0 c\u00f3 th\u1ec3 bao g\u1ed3m th\u00f4ng tin c\u1ee5 th\u1ec3 v\u1ec1 danh ti\u1ebfng, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c gi\u1ea3i th\u01b0\u1edfng v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c c\u00f4ng nh\u1eadn kh\u00e1c, ho\u1eb7c c\u1ea3 nh\u1eefng tranh c\u00e3i v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 kh\u00e1c. L\u01b0u \u00fd r\u1eb1ng m\u1ed9t s\u1ed1 b\u00e0i vi\u1ebft cung c\u1ea5p th\u00f4ng tin bao g\u1ed3m th\u00f4ng b\u00e1o c\u1ea3nh b\u00e1o ng\u01b0\u1eddi d\u00f9ng r\u1eb1ng c\u00f3 nh\u1eefng b\u1ea5t \u0111\u1ed3ng v\u1ec1 m\u1ed9t s\u1ed1 n\u1ed9i dung ho\u1eb7c n\u1ed9i dung c\u00f3 th\u1ec3 \u0111\u00e3 l\u1ed7i th\u1eddi. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t d\u1ea5u hi\u1ec7u cho th\u1ea5y nghi\u00ean c\u1ee9u, t\u00ecm hi\u1ec3u b\u1ed5 sung l\u00e0 c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n<p>4. H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng th\u00f4ng tin b\u1ea1n t\u00ecm th\u1ea5y l\u00e0 ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 danh ti\u1ebfng c\u1ee7a website. V\u00ed d\u1ee5: th\u00f4ng tin danh ti\u1ebfng cho c\u00e1c ch\u1ee7 \u0111\u1ec1 YMYL ph\u1ea3i \u0111\u1ebfn t\u1eeb c\u00e1c ngu\u1ed3n c\u00f3 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n v\u1ec1 ch\u1ee7 \u0111\u1ec1 YMYL li\u00ean quan.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 th\u00f4ng tin danh ti\u1ebfng:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Trang m\u1ea1ng<\/strong><\/td><td><strong>Th\u00f4ng tin uy t\u00edn v\u1ec1 website<\/strong><\/td><td><strong>S\u1ef1 mi\u00eau t\u1ea3<\/strong><\/td><\/tr><tr><td><a href=\"https:\/\/guidelines.raterhub.com\/images\/eS1CwvqkQBirvp7XteF1.jpg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">annualcreditreport.com<\/a><\/td><td><a href=\"https:\/\/guidelines.raterhub.com\/images\/oMS36q4wf9tCuXxquBIr.jpg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Search results for [annualcreditreport.com-site:annualcreditreport.com]<\/a><br><br><a href=\"https:\/\/guidelines.raterhub.com\/images\/DN0mqgPA1IUvQYBIEYQa.jpg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wikipedia article about annualcreditreport.com<\/a> <br><br><a href=\"https:\/\/guidelines.raterhub.com\/images\/4alLgNtex9nTa3iemSsg.jpg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Reputable article about annualcreditreport.com<\/a><\/td><td><strong>Th\u00f4ng tin danh ti\u1ebfng t\u00edch c\u1ef1c: <\/strong>Ng\u01b0\u1eddi d\u00f9ng \u1edf Hoa K\u1ef3 c\u00f3 th\u1ec3 nh\u1eadn b\u00e1o c\u00e1o t\u00edn d\u1ee5ng mi\u1ec5n ph\u00ed tr\u00ean website n\u00e0y b\u1eb1ng c\u00e1ch cung c\u1ea5p S\u1ed1 An sinh X\u00e3 h\u1ed9i c\u1ee7a h\u1ecd. L\u01b0u \u00fd r\u1eb1ng b\u00e0i vi\u1ebft tr\u00ean Wikipedia cho ch\u00fang ta bi\u1ebft r\u1eb1ng &#8220;AnnualCreditReport.com l\u00e0 ngu\u1ed3n duy nh\u1ea5t \u0111\u01b0\u1ee3c li\u00ean bang \u1ee7y quy\u1ec1n v\u00e0 \u0111\u01b0\u1ee3c \u1ee7y quy\u1ec1n \u0111\u1ec3 l\u1ea5y b\u00e1o c\u00e1o t\u00edn d\u1ee5ng mi\u1ec5n ph\u00ed.&#8221;<\/td><\/tr><tr><td><a href=\"https:\/\/guidelines.raterhub.com\/images\/f4oIKZcwqqbm3wVTOtfY.jpg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">clevelandclinic.org<\/a><\/td><td><a href=\"https:\/\/guidelines.raterhub.com\/images\/XXgrC0GbYyu5ssemPG2f.jpg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Search results for [clevelandclinic.org]<\/a> <br><br><a href=\"https:\/\/guidelines.raterhub.com\/images\/IsJx2bdMwO3DpS7dNsv8.jpg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wikipedia article about clevelandclinic.org<\/a><br><br><a href=\"https:\/\/guidelines.raterhub.com\/images\/PBqZyb360PwN0OoZ2z57.jpg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Reputable article about the best hospitals in the<\/a> <a href=\"https:\/\/guidelines.raterhub.com\/images\/PBqZyb360PwN0OoZ2z57.jpg\">U.S.<\/a><\/td><td><strong>Th\u00f4ng tin danh ti\u1ebfng t\u00edch c\u1ef1c: <\/strong>Theo Wikipedia, Ph\u00f2ng kh\u00e1m Cleveland &#8220;hi\u1ec7n \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong 4 b\u1ec7nh vi\u1ec7n h\u00e0ng \u0111\u1ea7u \u1edf Hoa K\u1ef3&#8221; c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c kh\u1eb3ng \u0111\u1ecbnh qua c\u00e1c b\u00e0i b\u00e1o uy t\u00edn \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn trong ph\u1ea7n t\u00e0i li\u1ec7u tham kh\u1ea3o. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 tin t\u01b0\u1edfng v\u00e0o th\u00f4ng tin y t\u1ebf tr\u00ean website n\u00e0y.<\/td><\/tr><tr><td><a href=\"https:\/\/guidelines.raterhub.com\/images\/95unHKcmSSwFWdDGj1Fk.jpg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">csmonitor.com<\/a><\/td><td><br><a href=\"https:\/\/guidelines.raterhub.com\/images\/KqNWT0e3PlxbpF22BJbx.jpg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Search results for [csmonitor.com -site:csmonitor.com]<\/a><br><br><a href=\"https:\/\/guidelines.raterhub.com\/images\/XhfxIySEtSTeapjnDzrb.jpg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wikipedia article about The Christian Science<\/a> <a href=\"https:\/\/guidelines.raterhub.com\/images\/XhfxIySEtSTeapjnDzrb.jpg\">Monitor<\/a><\/td><td><strong>Th\u00f4ng tin danh ti\u1ebfng t\u00edch c\u1ef1c: <\/strong>H\u00e3y ch\u00fa \u00fd \u0111\u1ebfn ph\u1ea7n \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u trong b\u00e0i vi\u1ebft tr\u00ean Wikipedia v\u1ec1 t\u1edd b\u00e1o The Christian Science Monitor, trong \u0111\u00f3 cho ch\u00fang ta bi\u1ebft r\u1eb1ng t\u1edd b\u00e1o n\u00e0y \u0111\u00e3 gi\u00e0nh \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 gi\u1ea3i th\u01b0\u1edfng danh gi\u00e1. T\u1eeb th\u00f4ng tin n\u00e0y, c\u00f3 th\u1ec3 suy ra r\u1eb1ng website csmonitor.com c\u00f3 danh ti\u1ebfng t\u00edch c\u1ef1c.<\/td><\/tr><tr><td><a href=\"https:\/\/guidelines.raterhub.com\/images\/UuK2LGLGwtedlYPmvGf6.jpg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">kernel.org<\/a><\/td><td><br><br><a href=\"https:\/\/guidelines.raterhub.com\/images\/9QRpMzAuKYJMdMa27hAr.jpg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Search results for [kernel.org -site:kernel.org]<\/a> <br><br><a href=\"https:\/\/guidelines.raterhub.com\/images\/CG1eWEuNUSHzgnZ64Emc.jpg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wikipedia article about kernel.org<\/a><\/td><td><strong>Th\u00f4ng tin danh ti\u1ebfng t\u00edch c\u1ef1c: <\/strong>Theo b\u00e0i vi\u1ebft tr\u00ean Wikipedia, &#8220;Kernel.org l\u00e0 kho l\u01b0u tr\u1eef m\u00e3 ngu\u1ed3n ch\u00ednh cho nh\u00e2n Linux, n\u1ec1n t\u1ea3ng c\u1ee7a h\u1ec7 \u0111i\u1ec1u h\u00e0nh Linux ph\u1ed5 bi\u1ebfn. N\u00f3 l\u00e0m cho t\u1ea5t c\u1ea3 c\u00e1c phi\u00ean b\u1ea3n c\u1ee7a m\u00e3 ngu\u1ed3n c\u00f3 s\u1eb5n cho t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng. N\u00f3 c\u0169ng l\u01b0u tr\u1eef nhi\u1ec1u d\u1ef1 \u00e1n kh\u00e1c, nh\u01b0 Google Android. M\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a trang n\u00e0y l\u00e0 t\u1ea1o ra m\u1ed9t kho l\u01b0u tr\u1eef d\u00e0nh cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n nh\u00e2n Linux.&#8221;<\/td><\/tr><tr><td><a href=\"https:\/\/guidelines.raterhub.com\/images\/ixyDySLpfXjoVjaUFpde.jpg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Site selling children\u2019s jungle gym<\/a><\/td><td><a href=\"https:\/\/guidelines.raterhub.com\/images\/IIyM7UuudJpceAEZ0AjI.jpg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Search to find reputation information<\/a> <br><br><a href=\"https:\/\/guidelines.raterhub.com\/images\/FSUsEvirbAA1BESBQTlP.jpg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Search to find reviews<\/a><br><br><a href=\"https:\/\/guidelines.raterhub.com\/images\/mqpfYmCwUgpx4n3ODAO9.jpg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Negative review on a business review page 1<\/a>&nbsp; <br><br><a href=\"https:\/\/guidelines.raterhub.com\/images\/RCv7pYe9xQwoqZNXsBnq.jpg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Negative review on a business review page 2<\/a><br><br><a href=\"https:\/\/guidelines.raterhub.com\/images\/6qjfrQg1sUATdV2z9JMo.jpg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Negative news article<\/a><\/td><td><strong>Th\u00f4ng tin danh ti\u1ebfng c\u1ef1c k\u1ef3 ti\u00eau c\u1ef1c: <\/strong>Website n\u00e0y c\u00f3 v\u1ebb l\u00e0 m\u1ed9t c\u1eeda h\u00e0ng c\u00f3 giao di\u1ec7n ho\u00e0n h\u1ea3o; tuy nhi\u00ean, c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y nhi\u1ec1u b\u1eb1ng ch\u1ee9ng v\u1ec1 danh ti\u1ebfng ti\u00eau c\u1ef1c. Doanh nghi\u1ec7p c\u00f3 x\u1ebfp h\u1ea1ng r\u1ea5t th\u1ea5p tr\u00ean m\u1ed9t website v\u1ec1 \u0111\u00e1nh gi\u00e1 doanh nghi\u1ec7p. C\u00f3 m\u1ed9t b\u00e0i b\u00e1o v\u1ec1 gian l\u1eadn t\u00e0i ch\u00ednh. C\u00f3 nhi\u1ec1u \u0111\u00e1nh gi\u00e1 tr\u00ean c\u00e1c website kh\u00e1c nhau m\u00f4 t\u1ea3 ng\u01b0\u1eddi d\u00f9ng g\u1eedi ti\u1ec1n v\u00e0 kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c g\u00ec.<\/td><\/tr><tr><td><a href=\"https:\/\/guidelines.raterhub.com\/images\/eYAJOGhlH1IBz5D5du2J.jpg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Site selling products related to eyewear<\/a><\/td><td><a href=\"https:\/\/guidelines.raterhub.com\/images\/tau9Dk95QwqS2oPWghis.jpg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Search to find reputation information<\/a>&nbsp; <br><br><a href=\"https:\/\/guidelines.raterhub.com\/images\/ZsfGS0OLhNLrRH5yRo0b.jpg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Negative review on a business review page<\/a><br><br><a href=\"https:\/\/guidelines.raterhub.com\/images\/bKKmKiU7hjz81bpTwdKO.jpg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wikipedia article<\/a><br><br><a href=\"https:\/\/guidelines.raterhub.com\/images\/int0OWKVCEWFqvAwxzJ1.jpg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Article about business&#8217; criminal behavior<\/a><\/td><td><strong>Th\u00f4ng tin danh ti\u1ebfng c\u1ef1c k\u1ef3 ti\u00eau c\u1ef1c\/c\u00f3 h\u1ea1i: <\/strong>Website n\u00e0y c\u00f3 h\u00e0nh vi t\u1ed9i ph\u1ea1m nh\u01b0 \u0111e d\u1ecda th\u1ec3 ch\u1ea5t ng\u01b0\u1eddi d\u00f9ng.<\/td><\/tr><tr><td><a href=\"https:\/\/guidelines.raterhub.com\/images\/wo5vlM90tHEoynkjVys1.jpg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Organization serving the hospitalized veterancommunity<\/a><br><br>\/Size..Size..Size..Size..Size..Size\/<\/td><td><a href=\"https:\/\/guidelines.raterhub.com\/images\/iPhNAWnsZuy722ESeMQf.jpg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Negative review 1<\/a> &nbsp; <br><br><a href=\"https:\/\/guidelines.raterhub.com\/images\/ZcdSLm7nn14J6thhi8f2.jpg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Negative review 2<\/a><br><br><a href=\"https:\/\/guidelines.raterhub.com\/images\/tLD2a4k0aRHHkTJVmdII.jpg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Negative review 3<\/a><br><br><a href=\"https:\/\/guidelines.raterhub.com\/images\/CFfQnRwBwQN51wYrBT3q.jpg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Negative review 4<\/a><br><br>\/Size..Size..Size..Size..Size..Size\/<\/td><td><strong>Th\u00f4ng tin danh ti\u1ebfng c\u1ef1c k\u1ef3 ti\u00eau c\u1ef1c: <\/strong>C\u00f3 r\u1ea5t nhi\u1ec1u b\u00e0i vi\u1ebft ti\u00eau c\u1ef1c chi ti\u1ebft tr\u00ean c\u00e1c trang tin t\u1ee9c v\u00e0 website gi\u00e1m s\u00e1t t\u1eeb thi\u1ec7n v\u1ec1 t\u1ed5 ch\u1ee9c n\u00e0y m\u00f4 t\u1ea3 gian l\u1eadn v\u00e0 x\u1eed l\u00fd sai tr\u00e1i v\u1ec1 t\u00e0i ch\u00ednh.<br><br>\/Size..Size..Size..Size..Size..Size\/<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3.3.4 Danh ti\u1ebfng c\u1ee7a ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung<\/h3>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi c\u00e1 nh\u00e2n t\u00e1c gi\u1ea3 v\u00e0 ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung, c\u00e1c b\u00e0i vi\u1ebft th\u00f4ng tin ti\u1ec3u s\u1eed v\u00e0 th\u1ea3o lu\u1eadn tr\u1ef1c tuy\u1ebfn c\u00f3 th\u1ec3 l\u00e0 ngu\u1ed3n th\u00f4ng tin danh ti\u1ebfng t\u1ed1t. Mong mu\u1ed1n t\u00ecm th\u1ea5y th\u00f4ng tin danh ti\u1ebfng ch\u00ednh th\u1ee9c h\u01a1n v\u1ec1 nh\u1eefng ng\u01b0\u1eddi t\u1ea1o ra n\u1ed9i dung v\u1edbi n\u0103ng l\u1ef1c b\u00e1o ch\u00ed, khoa h\u1ecdc, h\u1ecdc thu\u1eadt ho\u1eb7c chuy\u00ean m\u00f4n truy\u1ec1n th\u1ed1ng kh\u00e1c v\u00ec h\u1ecd th\u01b0\u1eddng c\u1ea7n uy t\u00edn tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 th\u00e0nh c\u00f4ng trong ngh\u1ec1 nghi\u1ec7p. B\u1eb1ng c\u1ea5p gi\u00e1o d\u1ee5c, x\u00e1c nh\u1eadn ngang h\u00e0ng, \u0111\u1ed3ng t\u00e1c gi\u1ea3 chuy\u00ean m\u00f4n v\u00e0 tr\u00edch d\u1eabn c\u00f3 th\u1ec3 l\u00e0 b\u1eb1ng ch\u1ee9ng v\u1ec1 th\u00f4ng tin danh ti\u1ebfng t\u00edch c\u1ef1c cho c\u00e1c chuy\u00ean gia xu\u1ea5t b\u1ea3n t\u00e1c ph\u1ea9m c\u1ee7a h\u1ecd. L\u1ecbch s\u1eed vi\u1ec7c l\u00e0m c\u0169ng c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 danh ti\u1ebfng t\u00edch c\u1ef1c cho c\u00e1c ch\u1ee7 \u0111\u1ec1 m\u00e0 vi\u1ec7c \u0111\u00e0o t\u1ea1o, b\u1eb1ng c\u1ea5p ho\u1eb7c kinh nghi\u1ec7m l\u00e0 quan tr\u1ecdng.<\/p>\n\n\n\n<p>Nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung c\u00e1 nh\u00e2n kh\u00e1c ki\u1ebfm \u0111\u01b0\u1ee3c thu nh\u1eadp tr\u00ean n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u0169ng th\u01b0\u1eddng c\u00f3 s\u1eb5n th\u00f4ng tin v\u1ec1 danh ti\u1ebfng, t\u1eeb chi ti\u1ebft ti\u1ec3u s\u1eed ho\u1eb7c c\u00e1c b\u00e0i b\u00e1o cho \u0111\u1ebfn c\u00e1c ngu\u1ed3n danh ti\u1ebfng \u00edt ch\u00ednh th\u1ee9c h\u01a1n nh\u01b0 nh\u1eadn x\u00e9t c\u1ee7a nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng kh\u00e1c trong l\u0129nh v\u1ef1c c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung kh\u00f4ng chuy\u00ean nghi\u1ec7p, bao g\u1ed3m c\u1ea3 nh\u1eefng ng\u01b0\u1eddi b\u00ecnh th\u01b0\u1eddng \u0111\u0103ng b\u00e0i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c di\u1ec5n \u0111\u00e0n, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin danh ti\u1ebfng kh\u00f4ng ch\u00ednh th\u1ee9c tr\u00ean ch\u00ednh trang \u0111\u00f3, ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u1eadn x\u00e9t c\u1ee7a ng\u01b0\u1eddi kh\u00e1c v\u1ec1 ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung. V\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y nh\u1eadn x\u00e9t ho\u1eb7c b\u00e0i \u0111\u0103ng t\u1eeb nh\u1eefng ng\u01b0\u1eddi d\u00f9ng kh\u00e1c c\u00f3 \u00edch trong vi\u1ec7c bi\u1ebft ng\u01b0\u1eddi kh\u00e1c ngh\u0129 g\u00ec v\u1ec1 m\u1ed9t ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.3.5 B\u1ea1n ph\u1ea3i l\u00e0m g\u00ec khi t\u00ecm th\u1ea5y th\u00f4ng tin kh\u00f4ng c\u00f3 uy t\u00edn<\/h3>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 mong \u0111\u1ee3i l\u00e0 s\u1ebd t\u00ecm th\u1ea5y m\u1ed9t s\u1ed1 th\u00f4ng tin danh ti\u1ebfng v\u1ec1 c\u00e1c website l\u1edbn v\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung n\u1ed5i ti\u1ebfng. Nh\u1eefng ng\u01b0\u1eddi ho\u1eb7c doanh nghi\u1ec7p t\u1ea1o n\u1ed9i dung v\u1edbi kh\u1ea3 n\u0103ng chuy\u00ean m\u00f4n nh\u1ea5t \u0111\u1ecbnh th\u01b0\u1eddng c\u00f3 s\u1eb5n m\u1ed9t s\u1ed1 th\u00f4ng tin v\u1ec1 danh ti\u1ebfng.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, c\u00e1c website nh\u1ecf c\u00f3 th\u1ec3 c\u00f3 \u00edt ho\u1eb7c kh\u00f4ng c\u00f3 th\u00f4ng tin danh ti\u1ebfng. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 d\u1ea5u hi\u1ec7u c\u1ee7a ch\u1ea5t l\u01b0\u1ee3ng cao hay th\u1ea5p. Nhi\u1ec1u doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng nh\u1ecf ho\u1eb7c t\u1ed5 ch\u1ee9c c\u1ed9ng \u0111\u1ed3ng c\u00f3 &#8220;s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean web&#8221; nh\u1ecf v\u00e0 d\u1ef1a v\u00e0o truy\u1ec1n mi\u1ec7ng.<\/p>\n\n\n\n<p>H\u01a1n n\u1eefa, nhi\u1ec1u ng\u01b0\u1eddi b\u00ecnh th\u01b0\u1eddng tham gia v\u00e0o c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn tr\u00ean di\u1ec5n \u0111\u00e0n ho\u1eb7c \u0111\u0103ng b\u00e0i tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i v\u1edbi t\u01b0 c\u00e1ch c\u00e1 nh\u00e2n. M\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng b\u00ed danh ho\u1eb7c t\u00ean ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 \u0111\u0103ng b\u00e0i nh\u1eb1m tr\u00e1nh chia s\u1ebb th\u00f4ng tin nh\u1eadn d\u1ea1ng c\u00e1 nh\u00e2n tr\u1ef1c tuy\u1ebfn. Do v\u1eady c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 th\u00f4ng tin danh ti\u1ebfng cho m\u1ed9t s\u1ed1 c\u00e1 nh\u00e2n. Vi\u1ec7c thi\u1ebfu danh ti\u1ebfng v\u1ec1 nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng <em>n\u1ed9i dung c\u00e1 nh\u00e2n<\/em> kh\u00f4ng ph\u1ea3i l\u00e0 d\u1ea5u hi\u1ec7u t\u00edch c\u1ef1c hay ti\u00eau c\u1ef1c trong \u0111\u00e1nh gi\u00e1 c\u1ee7a b\u1ea1n v\u1ec1 trang.<\/p>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, h\u00e3y nh\u1edb r\u1eb1ng c\u00f3 m\u1ed9t s\u1ed1 c\u00e2n nh\u1eafc quan tr\u1ecdng li\u00ean quan \u0111\u1ebfn x\u1ebfp h\u1ea1ng PQ (tham kh\u1ea3o l\u1ea1i ph\u1ea7n 3.1). Danh ti\u1ebfng l\u00e0 quan tr\u1ecdng, nh\u01b0ng n\u1ebfu website ho\u1eb7c ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung kh\u00f4ng c\u00f3 th\u00f4ng tin v\u1ec1 danh ti\u1ebfng, h\u00e3y ch\u00fa \u00fd h\u01a1n \u0111\u1ebfn c\u00e1c c\u00e2n nh\u1eafc v\u1ec1 PQ kh\u00e1c, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi \u0111\u00e1nh gi\u00e1 c\u00e1c trang v\u1ec1 ch\u1ee7 \u0111\u1ec1 YMYL.<\/p>\n\n\n\n<p><em>(N\u1ed9i dung g\u1ed1c: trang 19 \u2013 25 trong&nbsp;<a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/vi\/\/searchqualityevaluatorguidelines.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Nguy\u00ean t\u1eafc cho ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm<\/a>)<\/em><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><strong>B\u00e0i tr\u01b0\u1edbc &gt;&gt;&gt;&nbsp;<a href=\"https:\/\/kiencang.net\/danh-gia-chat-luong-tim-kiem-03\/\">Hi\u1ec3u n\u1ed9i dung trang web [\u0110\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm]<\/a><\/strong><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><strong>B\u00e0i ti\u1ebfp &gt;&gt;&gt;&nbsp;<a href=\"https:\/\/kiencang.net\/danh-gia-chat-luong-tim-kiem-05\/\">Kinh nghi\u1ec7m, Chuy\u00ean m\u00f4n, Th\u1ea9m quy\u1ec1n v\u00e0 Tin c\u1eady (E-E-A-T) [\u0110\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm]<\/a><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>L\u01b0u \u00fd: b\u1ea3n d\u1ecbch \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m tra \u0111\u1ec3 h\u1ea1n ch\u1ebf sai s\u00f3t, nh\u01b0ng t\u00f4i kh\u00f4ng \u0111\u1ea3m b\u1ea3o n\u00f3 ch\u00ednh x\u00e1c 100%. Vui l\u00f2ng \u0111\u1ed1i chi\u1ebfu v\u1edbi n\u1ed9i dung g\u1ed1c ti\u1ebfng Anh khi c\u1ea7n thi\u1ebft.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Link t\u1ea3i Ebook ti\u1ebfng Vi\u1ec7t: Nguy\u00ean T\u1eafc Cho Ng\u01b0\u1eddi \u0110\u00e1nh Gi\u00e1 K\u1ebft Qu\u1ea3 T\u00ecm Ki\u1ebfm, ph\u1ea7n 1. Ebook n\u00e0y bao g\u1ed3m n\u1ed9i dung b\u00ean d\u01b0\u1edbi v\u00e0 c\u00e1c ph\u1ea7n kh\u00e1c. 3.0 \u0110\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng trang tr\u00ean t\u1ed5ng th\u1ec3 B\u00e2y gi\u1edd b\u1ea1n \u0111\u00e3 l\u00e0 chuy\u00ean gia trong vi\u1ec7c hi\u1ec3u c\u00e1c website v\u00e0 trang web (webpage), d\u01b0\u1edbi &hellip;<\/p>\n","protected":false},"author":1,"featured_media":25006,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[451,450],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0110\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng trang tr\u00ean t\u1ed5ng th\u1ec3 [\u0110\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm] &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/danh-gia-chat-luong-tim-kiem-04\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0110\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng trang tr\u00ean t\u1ed5ng th\u1ec3 [\u0110\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm] &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"Link t\u1ea3i Ebook ti\u1ebfng Vi\u1ec7t: Nguy\u00ean T\u1eafc Cho Ng\u01b0\u1eddi \u0110\u00e1nh Gi\u00e1 K\u1ebft Qu\u1ea3 T\u00ecm Ki\u1ebfm, ph\u1ea7n 1. 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