{"id":24901,"date":"2023-10-19T10:04:44","date_gmt":"2023-10-19T03:04:44","guid":{"rendered":"https:\/\/kiencang.net\/?p=24901"},"modified":"2023-10-26T17:53:24","modified_gmt":"2023-10-26T10:53:24","slug":"danh-gia-chat-luong-tim-kiem-01","status":"publish","type":"post","link":"https:\/\/kiencang.net\/danh-gia-chat-luong-tim-kiem-01\/","title":{"rendered":"T\u1ed5ng quan v\u1ec1 h\u01b0\u1edbng d\u1eabn chung [\u0110\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm]"},"content":{"rendered":"\n<p><strong>L\u1eddi c\u1ee7a ng\u01b0\u1eddi bi\u00ean t\u1eadp<\/strong>: Ch\u00e0o c\u00e1c b\u1ea1n \u0111\u1ebfn v\u1edbi chu\u1ed7i b\u00e0i vi\u1ebft trong cu\u1ed1n s\u00e1ch <em><a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/vi\/\/searchqualityevaluatorguidelines.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Nguy\u00ean t\u1eafc cho ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm<\/a><\/em> do Google xu\u1ea5t b\u1ea3n. \u0110\u00e2y l\u00e0 b\u1ea3n d\u1ecbch kh\u00f4ng ch\u00ednh th\u1ee9c t\u1eeb b\u1ea3n ti\u1ebfng Anh g\u1ed1c. M\u1eb7c d\u00f9 t\u00e0i li\u1ec7u n\u00e0y kh\u00f4ng n\u00f3i g\u00ec nhi\u1ec1u v\u1ec1 SEO, nh\u01b0ng t\u00f4i \u0111\u00e1nh gi\u00e1 n\u00f3 l\u00e0 m\u1ed9t trong c\u00e1c t\u00e0i li\u1ec7u SEO quan tr\u1ecdng nh\u1ea5t. N\u1ed9i dung b\u1ea3n d\u1ecbch c\u1ed1 g\u1eafng gi\u1ed1ng nh\u01b0 nguy\u00ean b\u1ea3n h\u1ebft s\u1ee9c c\u00f3 th\u1ec3. Ng\u01b0\u1eddi bi\u00ean t\u1eadp c\u00f3 th\u1ec3 b\u1ed5 sung th\u00eam th\u00f4ng tin cho d\u1ec5 hi\u1ec3u, nh\u01b0ng c\u00f3 ch\u00fa th\u00edch r\u00f5 r\u00e0ng \u0111\u1ec3 ph\u00e2n bi\u1ec7t v\u1edbi n\u1ed9i dung g\u1ed1c, v\u00ed d\u1ee5 &#8220;ch\u00fa th\u00edch ngo\u00e0i b\u1ea3n g\u1ed1c:&#8230;&#8221; ho\u1eb7c \u0111\u1ec3 n\u1ed9i dung ngo\u00e0i trong 2 d\u1ea5u ngo\u1eb7c { li\u00ean ti\u1ebfp nh\u01b0 th\u1ebf n\u00e0y: {{n\u1ed9i dung ngo\u00e0i b\u1ea3n g\u1ed1c}}. \u0110\u1ed9c gi\u1ea3 vui l\u00f2ng \u0111\u1ecdc t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn n\u00e0y t\u1eeb \u0111\u1ea7u \u0111\u1ec3 d\u1ec5 hi\u1ec3u, v\u00ec c\u00e1c ph\u1ea7n sau c\u00f3 nhi\u1ec1u t\u1eeb vi\u1ebft t\u1eaft, v\u00e0 c\u00f3 k\u1ebf th\u1eeba nh\u1ea5t \u0111\u1ecbnh t\u1eeb ph\u1ea7n tr\u01b0\u1edbc. T\u00e0i li\u1ec7u c\u00f3 nhi\u1ec1u b\u1ea3ng bi\u1ec3u, v\u00e0 \u0111\u1ec3 tr\u00e1nh c\u00e1c c\u1ed9t b\u1ecb thu l\u1ea1i qu\u00e1 h\u1eb9p tr\u00ean giao di\u1ec7n web, ng\u01b0\u1eddi bi\u00ean t\u1eadp c\u00f3 b\u1ed5 sung th\u00eam d\u00f2ng ki\u1ec3u th\u1ec3 n\u00e0y &#8220;\/Size..Size..Size..Size..Size..Size\/&#8221; \u1edf ph\u1ea7n cu\u1ed1i m\u1ed7i c\u1ed9t &#8211; n\u00f3 kh\u00f4ng c\u00f3 \u00fd ngh\u0129a g\u00ec kh\u00e1c ngo\u00e0i m\u1ee5c \u0111\u00edch v\u1eeba n\u00f3i \u1edf tr\u00ean. T\u00e0i li\u1ec7u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c sao ch\u00e9p m\u00e0 kh\u00f4ng c\u1ea7n h\u1ecfi \u00fd ki\u1ebfn c\u1ee7a t\u00f4i, nh\u01b0ng vui l\u00f2ng d\u1eabn ngu\u1ed3n v\u00e0 \u0111\u1ec3 l\u1ea1i link c\u1ee7a b\u1ea3n g\u1ed1c ti\u1ebfng Anh c\u0169ng nh\u01b0 th\u00f4ng b\u00e1o cho ng\u01b0\u1eddi \u0111\u1ecdc c\u1ee7a b\u1ea1n bi\u1ebft r\u1eb1ng \u0111\u00e2y l\u00e0 b\u1ea3n d\u1ecbch kh\u00f4ng ch\u00ednh th\u1ee9c \u0111\u1ec3 tr\u00e1nh b\u1ea5t k\u1ef3 hi\u1ec3u l\u1ea7m n\u00e0o. B\u1ea5t k\u1ef3 \u00fd ki\u1ebfn \u0111\u00f3ng g\u00f3p, \u0111\u1ec1 xu\u1ea5t c\u00e1ch d\u1ecbch t\u1ed1t h\u01a1n xin \u0111\u1ec3 l\u1ea1i \u1edf ph\u1ea7n b\u00ecnh lu\u1eadn, ng\u01b0\u1eddi bi\u00ean t\u1eadp r\u1ea5t c\u1ea3m \u01a1n.<\/p>\n\n\n\n<p>&#8211;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><em>Link t\u1ea3i <\/em><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/10\/NguyenTacChoNguoiDanhGiaKetQuaTimKiem_Phan1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Ebook ti\u1ebfng Vi\u1ec7t: Nguy\u00ean T\u1eafc Cho Ng\u01b0\u1eddi \u0110\u00e1nh Gi\u00e1 K\u1ebft Qu\u1ea3 T\u00ecm Ki\u1ebfm, ph\u1ea7n 1<\/a><em>. Ebook n\u00e0y bao g\u1ed3m n\u1ed9i dung b\u00ean d\u01b0\u1edbi v\u00e0 c\u00e1c ph\u1ea7n kh\u00e1c.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>Ch\u00e0o m\u1eebng b\u1ea1n \u0111\u1ebfn v\u1edbi Ch\u01b0\u01a1ng tr\u00ecnh \u0110\u00e1nh gi\u00e1 Ch\u1ea5t l\u01b0\u1ee3ng T\u00ecm ki\u1ebfm (Search Quality Rating)!<\/strong><\/p>\n\n\n\n<p>V\u1edbi t\u01b0 c\u00e1ch l\u00e0 <strong>Ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 Ch\u1ea5t l\u01b0\u1ee3ng T\u00ecm ki\u1ebfm<\/strong> (Search Quality Rater), b\u1ea1n s\u1ebd l\u00e0m vi\u1ec7c v\u1edbi nhi\u1ec1u lo\u1ea1i d\u1ef1 \u00e1n x\u1ebfp h\u1ea1ng kh\u00e1c nhau. Nguy\u00ean t\u1eafc chung ch\u1ee7 y\u1ebfu bao g\u1ed3m x\u1ebfp h\u1ea1ng <strong>Ch\u1ea5t l\u01b0\u1ee3ng Trang (Page Quality\/PQ)<\/strong> v\u00e0 x\u1ebfp h\u1ea1ng <strong>Nhu c\u1ea7u \u0111\u01b0\u1ee3c \u0110\u00e1p \u1ee9ng (Needs Met\/NM)<\/strong>, tuy nhi\u00ean c\u00e1c kh\u00e1i ni\u1ec7m n\u00e0y c\u0169ng r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi nhi\u1ec1u lo\u1ea1i nhi\u1ec7m v\u1ee5 x\u1ebfp h\u1ea1ng kh\u00e1c.<\/p>\n\n\n\n<p>\u0110\u1ec3 ng\u1eafn g\u1ecdn, ch\u00fang t\u00f4i g\u1ecdi &#8220;Ng\u01b0\u1eddi x\u1ebfp h\u1ea1ng Ch\u1ea5t l\u01b0\u1ee3ng T\u00ecm ki\u1ebfm&#8221; l\u00e0 &#8220;<em>ng\u01b0\u1eddi x\u1ebfp h\u1ea1ng\/raters<\/em>&#8221; trong c\u00e1c h\u01b0\u1edbng d\u1eabn n\u00e0y.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/10\/image1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"912\" height=\"272\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/10\/image1.png\" alt=\"\" class=\"wp-image-24905\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/10\/image1.png 912w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/10\/image1-300x89.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/10\/image1-768x229.png 768w\" sizes=\"(max-width: 912px) 100vw, 912px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/10\/image2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"265\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/10\/image2-1024x265.png\" alt=\"\" class=\"wp-image-24906\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/10\/image2-1024x265.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/10\/image2-300x78.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/10\/image2-768x199.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/10\/image2.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Gi\u1edbi thi\u1ec7u v\u1ec1 \u0110\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm<\/strong><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d756a0a2b\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d756a0a2b\"  type=\"checkbox\" id=\"item-6577d756a0a2b\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/danh-gia-chat-luong-tim-kiem-01\/#00_Trai_nghiem_tim_kiem\" title=\"0.0 Tr\u1ea3i nghi\u1ec7m t\u00ecm ki\u1ebfm\">0.0 Tr\u1ea3i nghi\u1ec7m t\u00ecm ki\u1ebfm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/danh-gia-chat-luong-tim-kiem-01\/#01_Muc_dich_cua_Danh_gia_Chat_luong_Tim_kiem\" title=\"0.1 M\u1ee5c \u0111\u00edch c\u1ee7a \u0110\u00e1nh gi\u00e1 Ch\u1ea5t l\u01b0\u1ee3ng T\u00ecm ki\u1ebfm\">0.1 M\u1ee5c \u0111\u00edch c\u1ee7a \u0110\u00e1nh gi\u00e1 Ch\u1ea5t l\u01b0\u1ee3ng T\u00ecm ki\u1ebfm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/danh-gia-chat-luong-tim-kiem-01\/#02_Nguoi_xep_hang_phai_dai_dien_cho_moi_nguoi_o_vung_dia_ly_ma_ho_can_danh_gia\" title=\"0.2 Ng\u01b0\u1eddi x\u1ebfp h\u1ea1ng ph\u1ea3i \u0111\u1ea1i di\u1ec7n cho m\u1ecdi ng\u01b0\u1eddi \u1edf v\u00f9ng \u0111\u1ecba l\u00fd m\u00e0 h\u1ecd c\u1ea7n \u0111\u00e1nh gi\u00e1\">0.2 Ng\u01b0\u1eddi x\u1ebfp h\u1ea1ng ph\u1ea3i \u0111\u1ea1i di\u1ec7n cho m\u1ecdi ng\u01b0\u1eddi \u1edf v\u00f9ng \u0111\u1ecba l\u00fd m\u00e0 h\u1ecd c\u1ea7n \u0111\u00e1nh gi\u00e1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/danh-gia-chat-luong-tim-kiem-01\/#03_Yeu_cau_ve_trinh_duyet\" title=\"0.3 Y\u00eau c\u1ea7u v\u1ec1 tr\u00ecnh duy\u1ec7t\">0.3 Y\u00eau c\u1ea7u v\u1ec1 tr\u00ecnh duy\u1ec7t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/danh-gia-chat-luong-tim-kiem-01\/#04_Tien_ich_chan_quang_cao\" title=\"0.4 Ti\u1ec7n \u00edch ch\u1eb7n qu\u1ea3ng c\u00e1o\">0.4 Ti\u1ec7n \u00edch ch\u1eb7n qu\u1ea3ng c\u00e1o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kiencang.net\/danh-gia-chat-luong-tim-kiem-01\/#05_Thong_tin_An_toan_Internet\" title=\"0.5 Th\u00f4ng tin An to\u00e0n Internet\">0.5 Th\u00f4ng tin An to\u00e0n Internet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kiencang.net\/danh-gia-chat-luong-tim-kiem-01\/#06_Vai_tro_cua_cac_vi_du_trong_Huong_dan_nay\" title=\"0.6 Vai tr\u00f2 c\u1ee7a c\u00e1c v\u00ed d\u1ee5 trong H\u01b0\u1edbng d\u1eabn n\u00e0y\">0.6 Vai tr\u00f2 c\u1ee7a c\u00e1c v\u00ed d\u1ee5 trong H\u01b0\u1edbng d\u1eabn n\u00e0y<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"00_Trai_nghiem_tim_kiem\"><\/span>0.0 Tr\u1ea3i nghi\u1ec7m t\u00ecm ki\u1ebfm<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>World Wide Web l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p kh\u1ed5ng l\u1ed3 c\u00e1c th\u00f4ng tin v\u00e0 n\u1ed9i dung tr\u1ef1c tuy\u1ebfn. C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm tr\u00ean Internet cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c \u0111\u1ea7y s\u1ee9c m\u1ea1nh \u0111\u1ec3 kh\u00e1m ph\u00e1 th\u1ebf gi\u1edbi tr\u1ef1c tuy\u1ebfn n\u00e0y. C\u00f3 nhi\u1ec1u c\u00e1ch m\u1ecdi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm: m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 nh\u1eadp truy v\u1ea5n v\u00e0o h\u1ed9p t\u00ecm ki\u1ebfm trong tr\u00ecnh duy\u1ec7t, n\u00f3i chuy\u1ec7n v\u1edbi \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng ho\u1eb7c thi\u1ebft b\u1ecb tr\u1ee3 l\u00fd, s\u1eed d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng t\u1ef1 \u0111\u1ed9ng ho\u00e0n th\u00e0nh (autocomplete features) c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, v.v.<\/p>\n\n\n\n<p>M\u1ecdi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm tr\u00ean Internet v\u1edbi nhi\u1ec1u m\u1ee5c \u0111\u00edch kh\u00e1c nhau, t\u1eeb ho\u00e0n th\u00e0nh m\u1ed9t nhi\u1ec7m v\u1ee5 nhanh ch\u00f3ng \u0111\u1ebfn nghi\u00ean c\u1ee9u chuy\u00ean s\u00e2u m\u1ed9t ch\u1ee7 \u0111\u1ec1. Vi\u1ec7c t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a d\u1ef1 \u00e1n d\u00e0i h\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1eeda sang l\u1ea1i nh\u00e0 c\u1eeda ho\u1eb7c l\u1eadp k\u1ebf ho\u1ea1ch \u0111i ngh\u1ec9. Vi\u1ec7c t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n khi ai \u0111\u00f3 \u0111ang bu\u1ed3n ch\u00e1n v\u00e0 c\u1ea7n t\u00ecm ki\u1ebfm th\u1ee9 g\u00ec \u0111\u00f3 \u0111\u1ec3 gi\u1ea3i tr\u00ed, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u00ecm ki\u1ebfm &#8220;video vui nh\u1ed9n&#8221;. T\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c h\u1ecfi trong th\u1eddi \u0111i\u1ec3m quan tr\u1ecdng c\u1ee7a cu\u1ed9c \u0111\u1eddi m\u1ed9t ng\u01b0\u1eddi, ch\u1eb3ng h\u1ea1n nh\u01b0 &#8220;c\u00e1c tri\u1ec7u ch\u1ee9ng c\u1ee7a c\u01a1n \u0111au tim l\u00e0 g\u00ec?&#8221;.<\/p>\n\n\n\n<p>C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm t\u1ed3n t\u1ea1i \u0111\u1ec3 gi\u00fap m\u1ecdi ng\u01b0\u1eddi t\u00ecm th\u1ea5y nh\u1eefng g\u00ec h\u1ecd \u0111ang t\u00ecm ki\u1ebfm. \u0110\u1ec3 ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5 \u0111\u00f3, c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm ph\u1ea3i cung c\u1ea5p m\u1ed9t t\u1eadp h\u1ee3p \u0111a d\u1ea1ng c\u00e1c k\u1ebft qu\u1ea3 h\u1eefu \u00edch, ch\u1ea5t l\u01b0\u1ee3ng cao, \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y theo th\u1ee9 t\u1ef1 h\u1eefu \u00edch nh\u1ea5t (most helpful order).<\/p>\n\n\n\n<p>C\u00e1c lo\u1ea1i t\u00ecm ki\u1ebfm kh\u00e1c nhau c\u1ea7n nh\u1eefng lo\u1ea1i k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm r\u1ea5t kh\u00e1c nhau. K\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm y t\u1ebf ph\u1ea3i c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao (high quality), c\u00f3 th\u1ea9m quy\u1ec1n (authoritative) v\u00e0 \u0111\u00e1ng tin c\u1eady (trustworthy). K\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm cho &#8220;h\u00ecnh \u1ea3nh \u0111\u1ed9ng v\u1eadt b\u00e9 nh\u1ecf d\u1ec5 th\u01b0\u01a1ng&#8221; ph\u1ea3i \u0111\u00e1ng y\u00eau. K\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm cho m\u1ed9t website ho\u1eb7c trang web c\u1ee5 th\u1ec3 ph\u1ea3i c\u00f3 k\u1ebft qu\u1ea3 mong mu\u1ed1n n\u1eb1m \u1edf tr\u00ean c\u00f9ng. C\u00e1c t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u \u00fd ngh\u0129a ho\u1eb7c li\u00ean quan \u0111\u1ebfn nhi\u1ec1u kh\u00eda c\u1ea1nh c\u1ea7n m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c k\u1ebft qu\u1ea3 \u0111a d\u1ea1ng ph\u1ea3n \u00e1nh s\u1ef1 \u0111a d\u1ea1ng t\u1ef1 nhi\u00ean v\u1ec1 \u00fd ngh\u0129a v\u00e0 quan \u0111i\u1ec3m.<\/p>\n\n\n\n<p>M\u1ecdi ng\u01b0\u1eddi tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi \u0111\u1ec1u s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, do \u0111\u00f3 s\u1ef1 \u0111a d\u1ea1ng trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u00e1p \u1ee9ng s\u1ef1 \u0111a d\u1ea1ng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ea7n ph\u1ea3i gi\u00fap \u00edch cho m\u1ecdi ng\u01b0\u1eddi. K\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm ph\u1ea3i cung c\u1ea5p th\u00f4ng tin c\u00f3 th\u1ea9m quy\u1ec1n v\u00e0 \u0111\u00e1ng tin c\u1eady, kh\u00f4ng khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi l\u1ea1c l\u1ed1i b\u1eb1ng n\u1ed9i dung g\u00e2y hi\u1ec3u l\u1ea7m. K\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm ph\u1ea3i cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi t\u00ecm th\u1ea5y nh\u1eefng g\u00ec h\u1ecd \u0111ang t\u00ecm ki\u1ebfm, kh\u00f4ng l\u00e0m m\u1ecdi ng\u01b0\u1eddi ng\u1ea1c nhi\u00ean v\u1edbi n\u1ed9i dung kh\u00f3 ch\u1ecbu (unpleasant), x\u00fac ph\u1ea1m (offensive) ho\u1eb7c \u0111\u00e1ng lo ng\u1ea1i (disturbing). C\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u00f3 h\u1ea1i, h.\u1eadn t.h\u00f9, b.\u1ea1o l.\u1ef1c ho\u1eb7c kh.i\u00ea.u d.\u00e2.m ch\u1ec9 th\u00edch h\u1ee3p n\u1ebfu ng\u01b0\u1eddi \u0111\u00f3 di\u1ec5n \u0111\u1ea1t t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd theo c\u00e1ch r\u00f5 r\u00e0ng r\u1eb1ng h\u1ecd \u0111ang t\u00ecm ki\u1ebfm lo\u1ea1i n\u1ed9i dung n\u00e0y <strong><em>v\u00e0<\/em><\/strong> kh\u00f4ng c\u00f3 c\u00e1ch gi\u1ea3i th\u00edch h\u1ee3p l\u00fd n\u00e0o kh\u00e1c cho c\u00e1c t\u1eeb \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"01_Muc_dich_cua_Danh_gia_Chat_luong_Tim_kiem\"><\/span>0.1 M\u1ee5c \u0111\u00edch c\u1ee7a \u0110\u00e1nh gi\u00e1 Ch\u1ea5t l\u01b0\u1ee3ng T\u00ecm ki\u1ebfm<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V\u1edbi t\u01b0 c\u00e1ch l\u00e0 Ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 Ch\u1ea5t l\u01b0\u1ee3ng T\u00ecm ki\u1ebfm, b\u1ea1n s\u1ebd gi\u00fap \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm &#8220;ho\u1ea1t \u0111\u1ed9ng ra sao&#8221; tr\u00ean quy m\u00f4 to\u00e0n c\u1ea7u. C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm t\u1ed1t s\u1ebd \u0111\u01b0a ra k\u1ebft qu\u1ea3 h\u1eefu \u00edch cho m\u1ecdi ng\u01b0\u1eddi b\u1eb1ng ng\u00f4n ng\u1eef v\u00e0 t\u00ednh \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee5 th\u1ec3 t\u01b0\u01a1ng \u1ee9ng cho ng\u01b0\u1eddi d\u00e2n \u1edf \u0111\u00f3.<\/p>\n\n\n\n<p>Kh\u00f4ng c\u00f3 x\u1ebfp h\u1ea1ng ri\u00eang l\u1ebb n\u00e0o c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn c\u00e1ch m\u1ed9t website, m\u1ed9t trang ho\u1eb7c k\u1ebft qu\u1ea3 c\u1ee5 th\u1ec3 xu\u1ea5t hi\u1ec7n trong Google T\u00ecm ki\u1ebfm v\u00e0 c\u0169ng kh\u00f4ng th\u1ec3 khi\u1ebfn c\u00e1c website, m\u1ed9t trang n\u00e0o \u0111\u00f3 ho\u1eb7c k\u1ebft qu\u1ea3 c\u1ee5 th\u1ec3 di chuy\u1ec3n l\u00ean ho\u1eb7c xu\u1ed1ng tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. Vi\u1ec7c s\u1eed d\u1ee5ng x\u1ebfp h\u1ea1ng \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh k\u1ebft qu\u1ea3 tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm s\u1ebd kh\u00f4ng kh\u1ea3 thi v\u00ec con ng\u01b0\u1eddi kh\u00f4ng bao gi\u1edd c\u00f3 th\u1ec3 x\u1ebfp h\u1ea1ng t\u1eebng trang ri\u00eang l\u1ebb tr\u00ean web m\u1edf {{\u00dd l\u00e0 l\u01b0\u1ee3ng th\u00f4ng tin qu\u00e1 l\u1edbn \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 theo c\u00e1ch th\u1ee7 c\u00f4ng}}.<\/p>\n\n\n\n<p>Thay v\u00e0o \u0111\u00f3, x\u1ebfp h\u1ea1ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u1eb1m cung c\u1ea5p n\u1ed9i dung h\u1eefu \u00edch cho m\u1ecdi ng\u01b0\u1eddi tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. X\u1ebfp h\u1ea1ng c\u0169ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm b\u1eb1ng c\u00e1ch cung c\u1ea5p v\u00ed d\u1ee5 v\u1ec1 k\u1ebft qu\u1ea3 h\u1eefu \u00edch v\u00e0 kh\u00f4ng h\u1eefu \u00edch v\u1edbi c\u00e1c t\u00ecm ki\u1ebfm kh\u00e1c nhau.<\/p>\n\n\n\n<p>L\u00e0 m\u1ed9t ph\u1ea7n vai tr\u00f2 c\u1ee7a b\u1ea1n trong ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i quen thu\u1ed9c v\u00e0 tho\u1ea3i m\u00e1i khi s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Ch\u00fang t\u00f4i khuy\u1ebfn kh\u00edch b\u1ea1n tr\u1edf th\u00e0nh chuy\u00ean gia v\u1ec1 t\u00ecm ki\u1ebfm! V\u00ed d\u1ee5: th\u1eed s\u1eed d\u1ee5ng c\u00e1c to\u00e1n t\u1eed (ch\u1eb3ng h\u1ea1n: d\u1ea5u nh\u00e1y k\u00e9p ho\u1eb7c d\u1ea5u g\u1ea1ch n\u1ed1i) trong t\u00ecm ki\u1ebfm c\u1ee7a b\u1ea1n ho\u1eb7c th\u1eed s\u1eed d\u1ee5ng <a href=\"https:\/\/support.google.com\/websearch\/answer\/35890?hl=vi&amp;ref_topic=3081620\" target=\"_blank\" rel=\"noreferrer noopener\">c\u00e1c t\u00f9y ch\u1ecdn t\u00ecm ki\u1ebfm n\u00e2ng cao<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"02_Nguoi_xep_hang_phai_dai_dien_cho_moi_nguoi_o_vung_dia_ly_ma_ho_can_danh_gia\"><\/span>0.2 Ng\u01b0\u1eddi x\u1ebfp h\u1ea1ng ph\u1ea3i \u0111\u1ea1i di\u1ec7n cho m\u1ecdi ng\u01b0\u1eddi \u1edf v\u00f9ng \u0111\u1ecba l\u00fd m\u00e0 h\u1ecd c\u1ea7n \u0111\u00e1nh gi\u00e1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110i\u1ec1u r\u1ea5t quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i \u0111\u1ea1i di\u1ec7n cho nh\u1eefng ng\u01b0\u1eddi \u1edf \u0111\u1ecba ph\u01b0\u01a1ng m\u00e0 b\u1ea1n \u0111\u00e1nh gi\u00e1. B\u1ea1n ph\u1ea3i r\u1ea5t quen thu\u1ed9c v\u1edbi ng\u00f4n ng\u1eef v\u00e0 \u0111\u1ecba \u0111i\u1ec3m c\u1ee7a nhi\u1ec7m v\u1ee5 \u0111\u1ec3 c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ea1i di\u1ec7n cho tr\u1ea3i nghi\u1ec7m c\u1ee7a m\u1ecdi ng\u01b0\u1eddi \u1edf \u0111\u1ecba ph\u01b0\u01a1ng b\u1ea1n \u0111\u00e1nh gi\u00e1. N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 ki\u1ebfn th\u1ee9c \u0111\u1ec3 l\u00e0m vi\u1ec7c n\u00e0y, vui l\u00f2ng th\u00f4ng b\u00e1o cho nh\u00e0 tuy\u1ec3n d\u1ee5ng\/ch\u1ee7 lao \u0111\u1ed9ng\/c\u00f4ng ty c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Tr\u1eeb khi nhi\u1ec7m v\u1ee5 x\u1ebfp h\u1ea1ng c\u1ee7a b\u1ea1n c\u00f3 quy \u0111\u1ecbnh kh\u00e1c, x\u1ebfp h\u1ea1ng c\u1ee7a b\u1ea1n ph\u1ea3i d\u1ef1a tr\u00ean h\u01b0\u1edbng d\u1eabn v\u00e0 v\u00ed d\u1ee5 \u0111\u01b0\u1ee3c \u0111\u01b0a ra trong c\u00e1c nguy\u00ean t\u1eafc n\u00e0y. X\u1ebfp h\u1ea1ng kh\u00f4ng \u0111\u01b0\u1ee3c d\u1ef1a tr\u00ean \u00fd ki\u1ebfn c\u00e1 nh\u00e2n, s\u1edf th\u00edch, ni\u1ec1m tin t\u00f4n gi\u00e1o ho\u1eb7c quan \u0111i\u1ec3m ch\u00ednh tr\u1ecb c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Lu\u00f4n s\u1eed d\u1ee5ng kh\u1ea3 n\u0103ng ph\u00e1n \u0111o\u00e1n t\u1ed1t nh\u1ea5t c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ea1i di\u1ec7n cho c\u00e1c ti\u00eau chu\u1ea9n v\u0103n h\u00f3a c\u1ee7a \u0111\u1ecba ph\u01b0\u01a1ng n\u01a1i b\u1ea1n \u0111ang \u0111\u00e1nh gi\u00e1, x\u1ebfp h\u1ea1ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"03_Yeu_cau_ve_trinh_duyet\"><\/span>0.3 Y\u00eau c\u1ea7u v\u1ec1 tr\u00ecnh duy\u1ec7t<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ki\u1ec3m tra v\u1edbi ch\u1ee7 lao \u0111\u1ed9ng\/c\u00f4ng ty c\u1ee7a b\u1ea1n \u0111\u1ec3 bi\u1ebft c\u00e1c y\u00eau c\u1ea7u v\u1ec1 tr\u00ecnh duy\u1ec7t. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c ti\u1ec7n \u00edch b\u1ed5 sung (add-on) ho\u1eb7c ti\u1ec7n \u00edch m\u1edf r\u1ed9ng (extension) h\u1eefu \u00edch c\u1ee7a tr\u00ecnh duy\u1ec7t nh\u01b0ng vui l\u00f2ng kh\u00f4ng s\u1eed d\u1ee5ng c\u00e1c ti\u1ec7n \u00edch b\u1ed5 sung ho\u1eb7c ti\u1ec7n \u00edch m\u1edf r\u1ed9ng can thi\u1ec7p ho\u1eb7c thay \u0111\u1ed5i tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng c\u1ee7a trang.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"04_Tien_ich_chan_quang_cao\"><\/span>0.4 Ti\u1ec7n \u00edch ch\u1eb7n qu\u1ea3ng c\u00e1o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kh\u00f4ng s\u1eed d\u1ee5ng ti\u1ec7n \u00edch b\u1ed5 sung ho\u1eb7c ti\u1ec7n \u00edch m\u1edf r\u1ed9ng ch\u1eb7n qu\u1ea3ng c\u00e1o (block ads) \u0111\u1ec3 x\u1ebfp h\u1ea1ng \u0110\u00e1p \u1ee9ng Nhu c\u1ea7u (Needs Met) ho\u1eb7c x\u1ebfp h\u1ea1ng Ch\u1ea5t l\u01b0\u1ee3ng Trang (Page Quality). Nh\u1eefng ti\u1ec7n \u00edch b\u1ed5 sung ho\u1eb7c ti\u1ec7n \u00edch m\u1edf r\u1ed9ng n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n \u0111\u01b0a ra x\u1ebfp h\u1ea1ng kh\u00f4ng ch\u00ednh x\u00e1c. V\u1edbi t\u01b0 c\u00e1ch l\u00e0 ng\u01b0\u1eddi x\u1ebfp h\u1ea1ng, ch\u1ec9 s\u1eed d\u1ee5ng ti\u1ec7n \u00edch m\u1edf r\u1ed9ng ho\u1eb7c ti\u1ec7n \u00edch b\u1ed5 sung ch\u1eb7n qu\u1ea3ng c\u00e1o n\u1ebfu \u0111\u01b0\u1ee3c h\u01b0\u1edbng d\u1eabn c\u1ee5 th\u1ec3 l\u00e0m nh\u01b0 v\u1eady trong h\u01b0\u1edbng d\u1eabn d\u00e0nh ri\u00eang cho d\u1ef1 \u00e1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"05_Thong_tin_An_toan_Internet\"><\/span>0.5 Th\u00f4ng tin An to\u00e0n Internet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c, b\u1ea1n s\u1ebd truy c\u1eadp nhi\u1ec1u trang web kh\u00e1c nhau. M\u1ed9t s\u1ed1 trong \u0111\u00f3 c\u00f3 th\u1ec3 g\u00e2y h\u1ea1i cho m\u00e1y t\u00ednh c\u1ee7a b\u1ea1n tr\u1eeb khi b\u1ea1n c\u1ea9n th\u1eadn. Vui l\u00f2ng kh\u00f4ng t\u1ea3i xu\u1ed1ng b\u1ea5t k\u1ef3 t\u1ec7p th\u1ef1c thi, \u1ee9ng d\u1ee5ng ho\u1eb7c t\u1ec7p nguy hi\u1ec3m ti\u1ec1m t\u00e0ng n\u00e0o kh\u00e1c ho\u1eb7c nh\u1ea5p v\u00e0o b\u1ea5t k\u1ef3 li\u00ean k\u1ebft n\u00e0o m\u00e0 b\u1ea1n kh\u00f4ng th\u1ea5y tho\u1ea3i m\u00e1i.<\/p>\n\n\n\n<p><strong>Ch\u00fang t\u00f4i th\u1ef1c s\u1ef1 khuy\u00ean b\u1ea1n n\u00ean trang b\u1ecb ph\u1ea7n m\u1ec1m ch\u1ed1ng vi-r\u00fat v\u00e0 ch\u1ed1ng spyware tr\u00ean m\u00e1y t\u00ednh c\u1ee7a m\u00ecnh. Ph\u1ea7n m\u1ec1m n\u00e0y ph\u1ea3i \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean n\u1ebfu kh\u00f4ng m\u00e1y t\u00ednh c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7. C\u00f3 r\u1ea5t nhi\u1ec1u s\u1ea3n ph\u1ea9m ch\u1ed1ng virus v\u00e0 ph\u1ea7n m\u1ec1m gi\u00e1n \u0111i\u1ec7p mi\u1ec5n ph\u00ed v\u00e0 tr\u1ea3 ph\u00ed tr\u00ean web.<\/strong><\/p>\n\n\n\n<p>Xem th\u00eam trang Wikipedia <a href=\"http:\/\/en.wikipedia.org\/wiki\/Antivirus_software\" target=\"_blank\" rel=\"noreferrer noopener\">v\u1ec1 ph\u1ea7n m\u1ec1m ch\u1ed1ng vi-r\u00fat<\/a> v\u00e0 trang Wikipedia <a href=\"http:\/\/en.wikipedia.org\/wiki\/Spyware\" target=\"_blank\" rel=\"noreferrer noopener\">v\u1ec1 ph\u1ea7n m\u1ec1m gi\u00e1n \u0111i\u1ec7p<\/a>.<\/p>\n\n\n\n<p>Ch\u00fang t\u00f4i khuy\u00ean b\u1ea1n ch\u1ec9 n\u00ean m\u1edf nh\u1eefng t\u1ec7p m\u00e0 b\u1ea1n c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i. C\u00e1c \u0111\u1ecbnh d\u1ea1ng t\u1ec7p \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea b\u00ean d\u01b0\u1edbi th\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 an to\u00e0n n\u1ebfu c\u00f3 s\u1eb5n ph\u1ea7n m\u1ec1m ch\u1ed1ng vi-r\u00fat.<\/p>\n\n\n\n<ul>\n<li>.txt (t\u1ec7p v\u0103n b\u1ea3n)<\/li>\n\n\n\n<li>.ppt ho\u1eb7c .pptx (Microsoft PowerPoint)<\/li>\n\n\n\n<li>.doc ho\u1eb7c .docx (Microsoft Word)<\/li>\n\n\n\n<li>.xls ho\u1eb7c .xlsx (Microsoft Excel)<\/li>\n\n\n\n<li>.pdf (t\u1ec7p PDF) (Adobe Acrobat)<\/li>\n<\/ul>\n\n\n\n<p>N\u1ebfu b\u1ea1n g\u1eb7p m\u1ed9t trang c\u00f3 th\u00f4ng b\u00e1o c\u1ea3nh b\u00e1o, ch\u1eb3ng h\u1ea1n nh\u01b0 &#8220;C\u1ea3nh b\u00e1o truy c\u1eadp trang web n\u00e0y c\u00f3 th\u1ec3 g\u00e2y h\u1ea1i cho m\u00e1y t\u00ednh c\u1ee7a b\u1ea1n&#8221; ho\u1eb7c n\u1ebfu ph\u1ea7n m\u1ec1m ch\u1ed1ng vi-r\u00fat c\u1ee7a b\u1ea1n c\u1ea3nh b\u00e1o b\u1ea1n v\u1ec1 m\u1ed9t trang n\u00e0o \u0111\u00f3, b\u1ea1n kh\u00f4ng n\u00ean c\u1ed1 g\u1eafng truy c\u1eadp trang \u0111\u00f3 \u0111\u1ec3 x\u1ebfp h\u1ea1ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"06_Vai_tro_cua_cac_vi_du_trong_Huong_dan_nay\"><\/span>0.6 Vai tr\u00f2 c\u1ee7a c\u00e1c v\u00ed d\u1ee5 trong H\u01b0\u1edbng d\u1eabn n\u00e0y<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kh\u00e1i ni\u1ec7m x\u1ebfp h\u1ea1ng trong c\u00e1c nguy\u00ean t\u1eafc n\u00e0y \u00e1p d\u1ee5ng cho t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i n\u1ed9i dung. C\u00e1c v\u00ed d\u1ee5 xuy\u00ean su\u1ed1t c\u00e1c nguy\u00ean t\u1eafc n\u00e0y r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 minh h\u1ecda c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c kh\u00e1i ni\u1ec7m \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh trong t\u1eebng ph\u1ea7n trong nhi\u1ec7m v\u1ee5 x\u1ebfp h\u1ea1ng cho c\u00e1c lo\u1ea1i trang web v\u00e0 n\u1ed9i dung kh\u00e1c nhau.<\/p>\n\n\n\n<p>Vui l\u00f2ng xem t\u1eebng v\u00ed d\u1ee5 v\u00e0 ghi nh\u1edb nh\u1eefng \u0111i\u1ec1u sau:<\/p>\n\n\n\n<ul>\n<li>C\u00e1c website v\u00e0 m\u1ed9t trang c\u1ee5 th\u1ec3 thay \u0111\u1ed5i nhanh ch\u00f3ng, v\u00ec v\u1eady ch\u00fang t\u00f4i s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh ho\u1eb7c &#8220;\u1ea3nh ch\u1ee5p nhanh \/ snapshots&#8221; c\u1ee7a c\u00e1c trang web trong h\u1ea7u h\u1ebft c\u00e1c v\u00ed d\u1ee5 c\u1ee7a m\u00ecnh.<\/li>\n\n\n\n<li>V\u00ec m\u1ed9t s\u1ed1 lo\u1ea1i n\u1ed9i dung kh\u00f3 xem \u1edf d\u1ea1ng &#8220;\u1ea3nh ch\u1ee5p nhanh&#8221; n\u00ean m\u00f4 t\u1ea3 v\u1ec1 trang web s\u1ebd \u0111\u01b0\u1ee3c cung c\u1ea5p trong v\u00ed d\u1ee5.<\/li>\n\n\n\n<li>Th\u00f4ng tin trong c\u00e1c v\u00ed d\u1ee5 l\u00e0 ch\u00ednh x\u00e1c t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u01b0\u1ee3c th\u00eam v\u00e0o nh\u01b0ng n\u1ed9i dung v\u00e0 trang web \u0111\u00f3 c\u00f3 th\u1ec3 thay \u0111\u1ed5i theo th\u1eddi gian.<\/li>\n\n\n\n<li>M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 hi\u1ec3n th\u1ecb trang tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n v\u00e0 m\u1ed9t s\u1ed1 trang hi\u1ec3n th\u1ecb tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/li>\n<\/ul>\n\n\n\n<p><em>(N\u1ed9i dung g\u1ed1c: trang 5 &#8211; 8 trong <a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/vi\/\/searchqualityevaluatorguidelines.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Nguy\u00ean t\u1eafc cho ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm<\/a>)<\/em><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><strong>B\u00e0i ti\u1ebfp &gt;&gt;&gt; <a href=\"https:\/\/kiencang.net\/danh-gia-chat-luong-tim-kiem-02\/\">H\u01b0\u1edbng d\u1eabn \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng trang [\u0110\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm]<\/a><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>L\u01b0u \u00fd: b\u1ea3n d\u1ecbch \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m tra \u0111\u1ec3 h\u1ea1n ch\u1ebf sai s\u00f3t, nh\u01b0ng t\u00f4i kh\u00f4ng \u0111\u1ea3m b\u1ea3o n\u00f3 ch\u00ednh x\u00e1c 100%. Vui l\u00f2ng \u0111\u1ed1i chi\u1ebfu v\u1edbi n\u1ed9i dung g\u1ed1c ti\u1ebfng Anh khi c\u1ea7n thi\u1ebft.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u1eddi c\u1ee7a ng\u01b0\u1eddi bi\u00ean t\u1eadp: Ch\u00e0o c\u00e1c b\u1ea1n \u0111\u1ebfn v\u1edbi chu\u1ed7i b\u00e0i vi\u1ebft trong cu\u1ed1n s\u00e1ch Nguy\u00ean t\u1eafc cho ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm do Google xu\u1ea5t b\u1ea3n. \u0110\u00e2y l\u00e0 b\u1ea3n d\u1ecbch kh\u00f4ng ch\u00ednh th\u1ee9c t\u1eeb b\u1ea3n ti\u1ebfng Anh g\u1ed1c. M\u1eb7c d\u00f9 t\u00e0i li\u1ec7u n\u00e0y kh\u00f4ng n\u00f3i g\u00ec nhi\u1ec1u v\u1ec1 SEO, nh\u01b0ng t\u00f4i &hellip;<\/p>\n","protected":false},"author":1,"featured_media":25009,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[451,450],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u1ed5ng quan v\u1ec1 h\u01b0\u1edbng d\u1eabn chung [\u0110\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm] &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/danh-gia-chat-luong-tim-kiem-01\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u1ed5ng quan v\u1ec1 h\u01b0\u1edbng d\u1eabn chung [\u0110\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm] &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"L\u1eddi c\u1ee7a ng\u01b0\u1eddi bi\u00ean t\u1eadp: Ch\u00e0o c\u00e1c b\u1ea1n \u0111\u1ebfn v\u1edbi chu\u1ed7i b\u00e0i vi\u1ebft trong cu\u1ed1n s\u00e1ch Nguy\u00ean t\u1eafc cho ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm do Google xu\u1ea5t b\u1ea3n. \u0110\u00e2y l\u00e0 b\u1ea3n d\u1ecbch kh\u00f4ng ch\u00ednh th\u1ee9c t\u1eeb b\u1ea3n ti\u1ebfng Anh g\u1ed1c. M\u1eb7c d\u00f9 t\u00e0i li\u1ec7u n\u00e0y kh\u00f4ng n\u00f3i g\u00ec nhi\u1ec1u v\u1ec1 SEO, nh\u01b0ng t\u00f4i &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kiencang.net\/danh-gia-chat-luong-tim-kiem-01\/\" \/>\n<meta property=\"og:site_name\" content=\"Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/anhducnguyen87\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-19T03:04:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-26T10:53:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/10\/EEAT-01.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"18 ph\u00fat\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"T\u1ed5ng quan v\u1ec1 h\u01b0\u1edbng d\u1eabn chung [\u0110\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm] &#8226; Ki\u1ebfn c\u00e0ng","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kiencang.net\/danh-gia-chat-luong-tim-kiem-01\/","og_locale":"vi_VN","og_type":"article","og_title":"T\u1ed5ng quan v\u1ec1 h\u01b0\u1edbng d\u1eabn chung [\u0110\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm] &#8226; Ki\u1ebfn c\u00e0ng","og_description":"L\u1eddi c\u1ee7a ng\u01b0\u1eddi bi\u00ean t\u1eadp: Ch\u00e0o c\u00e1c b\u1ea1n \u0111\u1ebfn v\u1edbi chu\u1ed7i b\u00e0i vi\u1ebft trong cu\u1ed1n s\u00e1ch Nguy\u00ean t\u1eafc cho ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm do Google xu\u1ea5t b\u1ea3n. \u0110\u00e2y l\u00e0 b\u1ea3n d\u1ecbch kh\u00f4ng ch\u00ednh th\u1ee9c t\u1eeb b\u1ea3n ti\u1ebfng Anh g\u1ed1c. M\u1eb7c d\u00f9 t\u00e0i li\u1ec7u n\u00e0y kh\u00f4ng n\u00f3i g\u00ec nhi\u1ec1u v\u1ec1 SEO, nh\u01b0ng t\u00f4i &hellip;","og_url":"https:\/\/kiencang.net\/danh-gia-chat-luong-tim-kiem-01\/","og_site_name":"Ki\u1ebfn c\u00e0ng","article_author":"https:\/\/www.facebook.com\/anhducnguyen87\/","article_published_time":"2023-10-19T03:04:44+00:00","article_modified_time":"2023-10-26T10:53:24+00:00","og_image":[{"width":800,"height":533,"url":"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/10\/EEAT-01.png","type":"image\/png"}],"author":"Nguy\u1ec5n \u0110\u1ee9c Anh","twitter_card":"summary_large_image","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"Nguy\u1ec5n \u0110\u1ee9c Anh","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"18 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kiencang.net\/danh-gia-chat-luong-tim-kiem-01\/","url":"https:\/\/kiencang.net\/danh-gia-chat-luong-tim-kiem-01\/","name":"T\u1ed5ng quan v\u1ec1 h\u01b0\u1edbng d\u1eabn chung [\u0110\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm] &#8226; Ki\u1ebfn c\u00e0ng","isPartOf":{"@id":"https:\/\/kiencang.net\/#website"},"datePublished":"2023-10-19T03:04:44+00:00","dateModified":"2023-10-26T10:53:24+00:00","author":{"@id":"https:\/\/kiencang.net\/#\/schema\/person\/5e7e1a04d8d1218ad8c421ba43d25c16"},"breadcrumb":{"@id":"https:\/\/kiencang.net\/danh-gia-chat-luong-tim-kiem-01\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kiencang.net\/danh-gia-chat-luong-tim-kiem-01\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/kiencang.net\/danh-gia-chat-luong-tim-kiem-01\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kiencang.net\/"},{"@type":"ListItem","position":2,"name":"T\u1ed5ng quan v\u1ec1 h\u01b0\u1edbng d\u1eabn chung [\u0110\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm]"}]},{"@type":"WebSite","@id":"https:\/\/kiencang.net\/#website","url":"https:\/\/kiencang.net\/","name":"Ki\u1ebfn c\u00e0ng","description":"\u00d4m l\u00fd thuy\u1ebft, h\u00f4n th\u1ef1c h\u00e0nh","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kiencang.net\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"vi"},{"@type":"Person","@id":"https:\/\/kiencang.net\/#\/schema\/person\/5e7e1a04d8d1218ad8c421ba43d25c16","name":"Nguy\u1ec5n \u0110\u1ee9c Anh","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/kiencang.net\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6d71f9b89393952a8382e30dad26c1ec?s=96&d=monsterid&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6d71f9b89393952a8382e30dad26c1ec?s=96&d=monsterid&r=g","caption":"Nguy\u1ec5n \u0110\u1ee9c Anh"},"description":"Sinh n\u0103m 1987, t\u1ed1t nghi\u1ec7p Cao \u0111\u1eb3ng th\u1ef1c h\u00e0nh FPT qu\u00e3ng 2014, chuy\u00ean ng\u00e0nh Thi\u1ebft k\u1ebf website. T\u00f4i th\u00edch Content, SEO, Ads, T\u0103ng t\u1ed1c website v\u00e0 Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. B\u00ean c\u1ea1nh b\u00e0i t\u1ef1 vi\u1ebft, t\u00f4i c\u0169ng d\u1ecbch nhi\u1ec1u n\u1ed9i dung th\u00fa v\u1ecb c\u1ee7a c\u00e1c t\u00e1c gi\u1ea3 kh\u00e1c nhau. FB c\u00e1 nh\u00e2n: facebook.com\/anhducnguyen87. Email li\u00ean h\u1ec7: guiemailchotoi@gmail.com","sameAs":["https:\/\/www.facebook.com\/anhducnguyen87\/"],"url":"https:\/\/kiencang.net\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/posts\/24901"}],"collection":[{"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/comments?post=24901"}],"version-history":[{"count":18,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/posts\/24901\/revisions"}],"predecessor-version":[{"id":25345,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/posts\/24901\/revisions\/25345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/media\/25009"}],"wp:attachment":[{"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/media?parent=24901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/categories?post=24901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kiencang.net\/wp-json\/wp\/v2\/tags?post=24901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}