{"id":24852,"date":"2023-10-14T16:58:06","date_gmt":"2023-10-14T09:58:06","guid":{"rendered":"https:\/\/kiencang.net\/?p=24852"},"modified":"2023-10-15T14:08:16","modified_gmt":"2023-10-15T07:08:16","slug":"noi-dung-tuong-tac-la-gi","status":"publish","type":"post","link":"https:\/\/kiencang.net\/noi-dung-tuong-tac-la-gi\/","title":{"rendered":"N\u1ed9i dung T\u01b0\u01a1ng t\u00e1c l\u00e0 g\u00ec? B\u1ea1n t\u1eadn d\u1ee5ng n\u00f3 nh\u01b0 th\u1ebf n\u00e0o?"},"content":{"rendered":"\n<p><strong>N\u1ed9i dung t\u01b0\u01a1ng t\u00e1c (interactive content)<\/strong> l\u00e0 n\u1ed9i dung m\u00e0 kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 tham gia m\u1ed9t c\u00e1ch ch\u1ee7 \u0111\u1ed9ng, thay v\u00ec \u0111\u01a1n thu\u1ea7n ti\u00eau th\u1ee5 n\u00f3 th\u1ee5 \u0111\u1ed9ng. Lo\u1ea1i n\u1ed9i dung n\u00e0y th\u01b0\u1eddng y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng nh\u1eadp th\u00f4ng tin v\u00e0o v\u00e0 c\u00f3 th\u1ec3 ph\u1ea3n h\u1ed3i l\u1ea1i c\u00e1c h\u00e0nh \u0111\u1ed9ng t\u1eeb ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>Trong khi h\u1ea7u h\u1ebft n\u1ed9i dung tr\u00ean th\u1ebf gi\u1edbi m\u1ea1ng l\u00e0 \u201ct\u0129nh\u201d (v\u00ed d\u1ee5: b\u00e0i \u0111\u0103ng blog ki\u1ec3u truy\u1ec1n th\u1ed1ng, infographics, video, v.v.), n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c l\u00e0 n\u1ed9i dung \u0111\u1ed9ng, v\u00ec <strong>ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u00f3<\/strong> trong qu\u00e1 tr\u00ecnh kh\u00e1m ph\u00e1 (v\u00ed d\u1ee5 nh\u01b0 trong cu\u1ed9c th\u0103m d\u00f2, c\u00e2u \u0111\u1ed1, tr\u00f2 ch\u01a1i, v\u00e0 nh\u1eefng c\u00e1i t\u01b0\u01a1ng t\u1ef1).<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d5ea1404e\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d5ea1404e\"  type=\"checkbox\" id=\"item-6577d5ea1404e\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/noi-dung-tuong-tac-la-gi\/#Tai_sao_noi_dung_tuong_tac_lai_quan_trong\" title=\"T\u1ea1i sao n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c l\u1ea1i quan tr\u1ecdng?\">T\u1ea1i sao n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c l\u1ea1i quan tr\u1ecdng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/noi-dung-tuong-tac-la-gi\/#Vi_du_ve_Noi_dung_tuong_tac\" title=\"V\u00ed d\u1ee5 v\u1ec1 N\u1ed9i dung t\u01b0\u01a1ng t\u00e1c\">V\u00ed d\u1ee5 v\u1ec1 N\u1ed9i dung t\u01b0\u01a1ng t\u00e1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/noi-dung-tuong-tac-la-gi\/#Lam_the_nao_Storyly_co_the_giup_ban_xuat_ban_noi_dung_tuong_tac_tren_ung_dung_di_dong\" title=\"L\u00e0m th\u1ebf n\u00e0o Storyly c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n xu\u1ea5t b\u1ea3n n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c tr\u00ean \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng?\">L\u00e0m th\u1ebf n\u00e0o Storyly c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n xu\u1ea5t b\u1ea3n n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c tr\u00ean \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/noi-dung-tuong-tac-la-gi\/#Ket_luan\" title=\"K\u1ebft lu\u1eadn?&nbsp;\">K\u1ebft lu\u1eadn?&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tai_sao_noi_dung_tuong_tac_lai_quan_trong\"><\/span>T\u1ea1i sao n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c l\u1ea1i quan tr\u1ecdng?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>N\u1ed9i dung t\u01b0\u01a1ng t\u00e1c quan tr\u1ecdng v\u00ec n\u00f3 thu h\u00fat v\u00e0 li\u00ean quan \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng, mang l\u1ea1i cho h\u1ecd <em>tr\u1ea3i nghi\u1ec7m nh\u1eadp vai<\/em> ch\u00ecm \u0111\u1eafm (immersive), phong ph\u00fa v\u00e0 <em>c\u00e1 nh\u00e2n h\u00f3a<\/em> h\u01a1n. B\u1eb1ng c\u00e1ch cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng tham gia ch\u1ee7 \u0111\u1ed9ng v\u00e0o n\u1ed9i dung, c\u00e1c y\u1ebfu t\u1ed1 t\u01b0\u01a1ng t\u00e1c c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng qu\u00e1 tr\u00ecnh h\u1ecdc h\u1ecfi v\u00e0 l\u00e0m cho n\u00f3 tr\u1edf n\u00ean \u0111\u00e1ng nh\u1edb h\u01a1n.<\/p>\n\n\n\n<p>N\u1ed9i dung t\u01b0\u01a1ng t\u00e1c c\u0169ng c\u00f3 th\u1ec3 cung c\u1ea5p d\u1eef li\u1ec7u v\u00e0 th\u00f4ng tin qu\u00fd gi\u00e1 v\u1ec1 h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, cho ph\u00e9p doanh nghi\u1ec7p \u0111i\u1ec1u ch\u1ec9nh, c\u00e2n \u0111ong \u0111o \u0111\u1ebfm n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 c\u1ee7a m\u00ecnh. Nh\u00ecn tr\u00ean t\u1ed5ng th\u1ec3, n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 tham gia, c\u1ea3i thi\u1ec7n k\u1ebft qu\u1ea3 h\u1ecdc t\u1eadp v\u00e0 thu th\u1eadp th\u00f4ng tin gi\u00e1 tr\u1ecb v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t v\u00e0i l\u00fd do ch\u00ednh t\u1ea1i sao b\u1ea1n n\u00ean xem x\u00e9t vi\u1ec7c s\u1eed d\u1ee5ng n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c khi tri\u1ec3n khai k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb c\u1ee7a ri\u00eang b\u1ea1n:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. N\u1ed9i dung t\u01b0\u01a1ng t\u00e1c gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/h3>\n\n\n\n<p>Kh\u00f4ng c\u00f3 g\u00ec b\u00ed m\u1eadt c\u1ea3, ch\u00fang ta n\u00ean bi\u1ebft r\u1eb1ng vi\u1ec7c b\u00e1n h\u00e0ng cho ng\u01b0\u1eddi kh\u00f4ng s\u1eb5n l\u00f2ng mua h\u00e0ng, ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 kh\u00f4ng quan t\u00e2m \u0111\u1ebfn nh\u1eefng g\u00ec b\u1ea1n \u0111ang cung c\u1ea5p, ch\u1eafc ch\u1eafn s\u1ebd l\u00e0 m\u1ed9t c\u00f4ng th\u1ee9c th\u1ea3m h\u1ecda. Tuy nhi\u00ean, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i v\u00e0ng \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 \u201cch\u1ed1t \u0111\u01a1n \/ close sales\u201d n\u1ebfu b\u1ea1n kh\u00f4ng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh theo c\u00e1ch h\u1ecd mu\u1ed1n b\u1ea1n t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd.<\/p>\n\n\n\n<p>N\u1ed9i dung t\u01b0\u01a1ng t\u00e1c cung c\u1ea5p m\u1ed9t ngu\u1ed3n d\u1eef li\u1ec7u qu\u00fd b\u00e1u v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng th\u00e0nh th\u00f4ng tin h\u00e0nh \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n (target audience). L\u1ea5y v\u00ed d\u1ee5: Ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n c\u00f3 t\u1ef7 l\u1ec7 tham gia cao h\u01a1n v\u1edbi c\u00e2u h\u1ecfi d\u1ea1ng th\u0103m d\u00f2 (poll) hay c\u00e2u \u0111\u1ed1 (quizz)? H\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00f4ng ty c\u1ee7a b\u1ea1n qua \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, trang web c\u1ee7a b\u1ea1n, hay qua c\u00e1c t\u00e0i kho\u1ea3n truy\u1ec1n th\u00f4ng ki\u1ec3u m\u1ea1ng x\u00e3 h\u1ed9i?<\/p>\n\n\n\n<p>Ngay c\u1ea3 khi n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c c\u1ee7a b\u1ea1n ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf cho m\u1ee5c \u0111\u00edch ti\u1ebfp th\u1ecb, n\u00f3 c\u0169ng c\u00f3 th\u1ec3 mang l\u1ea1i m\u1ed9t lo\u1ea1t c\u00e1c \u0111i\u1ec3m d\u1eef li\u1ec7u h\u1eefu \u00edch v\u1ec1 m\u1eabu h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. N\u1ed9i dung t\u01b0\u01a1ng t\u00e1c l\u00e0 m\u1ed9t ngu\u1ed3n chuy\u1ec3n \u0111\u1ed5i m\u1ea1nh m\u1ebd<\/h3>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u m\u1ee5c ti\u00eau kh\u00e1c nhau nh\u01b0: x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u (brand awareness), gi\u00e1o d\u1ee5c ng\u01b0\u1eddi mua \u1edf gi\u1eefa ph\u1ec5u (middle-of-funnel buyers), th\u00fac \u0111\u1ea9y m\u1ee9c \u0111\u1ed9 g\u1eafn b\u00f3 (engagement), v.v. C\u00f3 nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng nh\u01b0 v\u1eady, nh\u01b0ng b\u1ea1n \u0111\u1eebng qu\u00ean s\u1ee9c m\u1ea1nh c\u1ee7a n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c trong vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh ng\u01b0\u1eddi mua h\u00e0ng th\u1ef1c s\u1ef1. <\/p>\n\n\n\n<p>Trong th\u1ef1c t\u1ebf, m\u1ed9t nghi\u00ean c\u1ee9u \u0111\u00e3 ph\u00e1t hi\u1ec7n ra r\u1eb1ng n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c c\u00f3 kh\u1ea3 n\u0103ng c\u1ea3i thi\u1ec7n chuy\u1ec3n \u0111\u1ed5i g\u1ea7n g\u1ea5p \u0111\u00f4i so v\u1edbi n\u1ed9i dung th\u1ee5 \u0111\u1ed9ng. T\u1ea1i sao? \u0110\u01a1n gi\u1ea3n l\u00e0 v\u00ec n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c y\u00eau c\u1ea7u s\u1ef1 tham gia c\u1ee7a ng\u01b0\u1eddi d\u00f9ng &#8211; v\u00e0 <strong>khi ng\u01b0\u1eddi d\u00f9ng tham gia, h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i h\u01a1n<\/strong>.<\/p>\n\n\n\n<p>C\u00e1c c\u00f4ng ty nh\u01b0 Sephora, IKEA, v\u00e0 Facebook \u0111\u00e3 t\u1eadn d\u1ee5ng th\u1ef1c t\u1ebf \u1ea3o v\u00e0 th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng, c\u00f9ng v\u1edbi m\u1ed9t lo\u1ea1t c\u00e1c y\u1ebfu t\u1ed1 t\u01b0\u01a1ng t\u00e1c kh\u00e1c, \u0111\u1ec3 t\u0103ng m\u1ee9c \u0111\u1ed9 ti\u1ebfp c\u1eadn v\u00e0 t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (CTR). Nh\u1eefng c\u00f4ng ty n\u00e0y v\u00e0 c\u00e1c c\u00f4ng ty kh\u00e1c cung c\u1ea5p nh\u1eefng v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o chuy\u1ec3n \u0111\u1ed5i m\u1ea1nh th\u1ebf n\u00e0o. (V\u00ed d\u1ee5, qu\u1ea3ng c\u00e1o Tr\u1ea3i nghi\u1ec7m t\u1ee9c th\u00ec \/ Instant Experience ads c\u1ee7a Facebook cho th\u1ea5y c\u00e1ch th\u1ee9c \u0111\u1ec3 t\u1eadn d\u1ee5ng n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c nh\u1eb1m \u0111em l\u1ea1i k\u1ebft qu\u1ea3 kinh doanh t\u1ed1i \u01b0u).&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. N\u1ed9i dung t\u01b0\u01a1ng t\u00e1c l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n xu\u1ea5t s\u1eafc \u0111\u1ec3 th\u1ecfa s\u1ee9c s\u00e1ng t\u1ea1o<\/h3>\n\n\n\n<p>N\u1ebfu b\u1ea1n \u0111ang \u0111i\u1ec1u h\u00e0nh m\u1ed9t doanh nghi\u1ec7p nh\u1ecf v\u00e0 c\u1ea1nh tranh v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 l\u1edbn h\u01a1n, ti\u1ec1m n\u0103ng s\u00e1ng t\u1ea1o c\u1ee7a n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i th\u1ebf \u0111\u1ed9c \u0111\u00e1o cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.&nbsp;<\/p>\n\n\n\n<p>Theo Robert Rose, c\u1ed1 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c ch\u00ednh cho Vi\u1ec7n Ti\u1ebfp th\u1ecb N\u1ed9i dung (<a href=\"https:\/\/contentmarketinginstitute.com\/2017\/06\/interactive-content-customer-experiences\/\" target=\"_blank\" rel=\"noreferrer noopener\">Content Marketing Institute<\/a>):&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u201cN\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t doanh nghi\u1ec7p nh\u1ecf, h\u00e3y bi\u1ebft r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 c\u1ea1nh tranh v\u1edbi m\u1ed9t s\u1ed1 \u0111\u1ed1i th\u1ee7 l\u1edbn h\u01a1n c\u1ee7a m\u00ecnh [b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c]. Tuy nhi\u00ean, c\u00e1ch duy nh\u1ea5t gi\u00fap b\u1ea1n th\u00e0nh c\u00f4ng l\u00e0 t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb ch\u1ec9 c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb b\u1ea1n m\u00e0 th\u00f4i &#8211; ch\u1ee9 kh\u00f4ng ph\u1ea3i b\u1eb1ng c\u00e1ch \u0111i sao ch\u00e9p t\u1eeb ng\u01b0\u1eddi kh\u00e1c.\u201d<\/p>\n<cite>&#8211; Robert Rose<\/cite><\/blockquote>\n\n\n\n<p>Tin t\u1ed1t l\u00e0, c\u01a1 h\u1ed9i \u0111\u1ec3 s\u00e1ng t\u1ea1o h\u1ea7u nh\u01b0 kh\u00f4ng gi\u1edbi h\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 th\u00eam c\u00e1c y\u1ebfu t\u1ed1 t\u01b0\u01a1ng t\u00e1c v\u00e0o \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a m\u00ecnh, \u0111\u0103ng c\u00e1c b\u00e0i tr\u1eafc nghi\u1ec7m l\u00ean t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh, t\u1ed5 ch\u1ee9c c\u00e1c h\u1ed9i th\u1ea3o tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n&#8230; danh s\u00e1ch c\u00f3 th\u1ec3 c\u00f2n d\u00e0i h\u01a1n. Ngo\u00e0i ra, nhi\u1ec1u n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c c\u00f3 th\u1ec3 &#8220;t\u00e1i s\u1eed d\u1ee5ng&#8221;, c\u00f3 ngh\u0129a l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 quay l\u1ea1i t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung nhi\u1ec1u l\u1ea7n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vi_du_ve_Noi_dung_tuong_tac\"><\/span>V\u00ed d\u1ee5 v\u1ec1 N\u1ed9i dung t\u01b0\u01a1ng t\u00e1c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110\u00e2y l\u00e0 c\u00e2u h\u1ecfi h\u00e1i ra ti\u1ec1n! Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, c\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 th\u00eam m\u1ed9t &#8220;ch\u1ea1m&#8221; t\u01b0\u01a1ng t\u00e1c v\u00e0o c\u00e1c ph\u1ea7n n\u1ed9i dung b\u00ecnh th\u01b0\u1eddng \u1edf d\u1ea1ng t\u0129nh. M\u1eb7t kh\u00e1c, c\u00f3 r\u1ea5t nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e1t tri\u1ec3n n\u1ed9i dung ho\u00e0n to\u00e0n t\u01b0\u01a1ng t\u00e1c m\u00e0 ch\u1eafc ch\u1eafn s\u1ebd l\u00e0m h\u00e0i l\u00f2ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a b\u1ea1n. D\u01b0\u1edbi \u0111\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 n\u1ed9i dung web t\u01b0\u01a1ng t\u00e1c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1:<\/p>\n\n\n\n<p><strong>Infographic t\u01b0\u01a1ng t\u00e1c<\/strong>. Infographic t\u0129nh c\u00f3 nhi\u1ec1u nh\u01b0 l\u00e1 m\u00f9a thu tr\u00ean Internet r\u1ed3i. M\u1eb7c d\u00f9 ch\u00fang c\u00f3 th\u1ec3 h\u1ea5p d\u1eabn v\u00e0 h\u1eefu \u00edch \u0111\u1ea5y, nh\u01b0ng ch\u00fang v\u1eabn l\u00e0 nh\u1eefng n\u1ed9i dung th\u1ee5 \u0111\u1ed9ng m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng s\u1ebd l\u01b0\u1edbt qua ho\u1eb7c ho\u00e0n to\u00e0n b\u1ecf qua. Ng\u01b0\u1ee3c l\u1ea1i, infographic t\u01b0\u01a1ng t\u00e1c \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ngay c\u1ea3 khi \u0111\u00f3 ch\u1ec9 l\u00e0 vi\u1ec7c nh\u1ea5p v\u00e0o m\u1ed9t n\u00fat duy nh\u1ea5t \u0111\u1ec3 xem h\u00ecnh \u1ea3nh ho\u00e0n ch\u1ec9nh.<\/p>\n\n\n\n<p><strong>M\u00e1y t\u00ednh v\u00e0 c\u00f4ng c\u1ee5 b\u00e1o gi\u00e1<\/strong>. Nh\u1eefng ki\u1ec3u n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c n\u00e0y v\u1eeba thu h\u00fat, v\u1eeba th\u1ef1c t\u1ebf. V\u00ed d\u1ee5, nhi\u1ec1u c\u00f4ng ty b\u1ea3o hi\u1ec3m \u00f4 t\u00f4 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 cung c\u1ea5p b\u00e1o gi\u00e1 g\u1ea7n nh\u01b0 ngay l\u1eadp t\u1ee9c cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. <a href=\"https:\/\/www.nerdwallet.com\/mortgages\/mortgage-calculator\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00e1y t\u00ednh t\u00ednh to\u00e1n th\u1ebf ch\u1ea5p c\u1ee7a NerdWallet<\/a> l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi kh\u00e1c v\u1ec1 n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u1ea3 n\u0103ng cung c\u1ea5p th\u00f4ng tin, gi\u00e1o d\u1ee5c v\u00e0 th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi d\u00f9ng tham gia. <\/p>\n\n\n\n<p>[Ch\u00fa th\u00edch ngo\u00e0i b\u1ea3n g\u1ed1c: T\u00ednh to\u00e1n th\u1ebf ch\u1ea5p l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap t\u00ednh to\u00e1n s\u1ed1 ti\u1ec1n ph\u1ea3i tr\u1ea3 h\u00e0ng th\u00e1ng khi vay mua nh\u00e0, n\u00f3 d\u1ef1a tr\u00ean c\u00e1c th\u00f4ng tin nh\u01b0 s\u1ed1 ti\u1ec1n vay, s\u1ed1 ti\u1ec1n tr\u1ea3 tr\u01b0\u1edbc, l\u00e3i su\u1ea5t v\u00e0 th\u1eddi gian vay. C\u00e1i n\u00e0y \u0111\u00e3 ph\u1ed5 bi\u1ebfn \u1edf ph\u01b0\u01a1ng T\u00e2y t\u1eeb l\u00e2u, v\u00ec nh\u00e0 \u0111i mua h\u1ea7u h\u1ebft ph\u1ea3i vay v\u00e0 ngu\u1ed3n vay th\u01b0\u1eddng t\u1eeb ng\u00e2n h\u00e0ng.]<\/p>\n\n\n\n<p><strong>Tr\u1eafc nghi\u1ec7m<\/strong>. V\u1ec1 n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c, tr\u1eafc nghi\u1ec7m v\u00e0 \u0111\u00e1nh gi\u00e1 r\u1ea5t hi\u1ec7u qu\u1ea3 trong vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u1edf &#8220;giai \u0111o\u1ea1n nh\u1eadn bi\u1ebft \/ awareness stage&#8221; c\u1ee7a ph\u1ec5u b\u00e1n h\u00e0ng (sales funnel). T\u1ea1i sao? B\u1edfi v\u00ec ch\u00fang vui nh\u1ed9n, d\u1ec5 chia s\u1ebb, v\u00e0 th\u1eadm ch\u00ed c\u00f3 th\u1ec3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi tham gia gi\u1edbi thi\u1ec7u b\u1ea1n b\u00e8 v\u00e0 c\u00e1c th\u00e0nh vi\u00ean trong gia \u0111\u00ecnh \u0111\u1ebfn v\u1edbi th\u01b0\u01a1ng hi\u1ec7u (qua tr\u1eafc nghi\u1ec7m, ho\u1eb7c tr\u1ef1c ti\u1ebfp).<\/p>\n\n\n\n<p><strong>Tr\u00f2 ch\u01a1i h\u00f3a <\/strong>[Ch\u00fa th\u00edch ngo\u00e0i b\u1ea3n g\u1ed1c: Tr\u00f2 ch\u01a1i h\u00f3a ngh\u0129a l\u00e0 <em>s\u1eed d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a tr\u00f2 ch\u01a1i<\/em> trong <em>c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng ph\u1ea3i l\u00e0 tr\u00f2 ch\u01a1i<\/em> \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 tham gia v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng]. T\u1ea5t nhi\u00ean, tr\u00f2 ch\u01a1i l\u00e0 \u0111\u1ec9nh cao c\u1ee7a n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c. M\u1eb7c d\u00f9 c\u00f3 th\u1ec3 kh\u00f4ng l\u00fac n\u00e0o c\u0169ng ph\u00f9 h\u1ee3p khi xu\u1ea5t b\u1ea3n tr\u00f2 ch\u01a1i nh\u01b0 v\u1eady cho ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n, nh\u01b0ng ngay c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 tr\u00f2 ch\u01a1i h\u00f3a \u0111\u01a1n gi\u1ea3n th\u00f4i trong c\u00e1c ng\u1eef c\u1ea3nh kh\u00f4ng ph\u1ea3i tr\u00f2 ch\u01a1i c\u0169ng c\u00f3 th\u1ec3 l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. H\u00e3y xem danh s\u00e1ch c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 c\u00e1c th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t trong tr\u00f2 ch\u01a1i h\u00f3a \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam.<\/p>\n\n\n\n<p><strong>Video t\u01b0\u01a1ng t\u00e1c<\/strong>. C\u00f3 l\u1ebd h\u00ecnh th\u1ee9c n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c h\u1ea5p d\u1eabn nh\u1ea5t xu\u1ea5t hi\u1ec7n trong v\u00e0i n\u0103m qua l\u00e0 video t\u01b0\u01a1ng t\u00e1c &#8211; v\u00ed d\u1ee5, m\u1ed9t c\u00e2u chuy\u1ec7n &#8220;ch\u1ecdn cu\u1ed9c phi\u00eau l\u01b0u c\u1ee7a ri\u00eang b\u1ea1n&#8221; \u0111\u1eb7t ng\u01b0\u1eddi d\u00f9ng v\u00e0o v\u1ecb tr\u00ed l\u00e1i xe. M\u1eb7c d\u00f9 \u0111i\u1ec1u n\u00e0y th\u01b0\u1eddng ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi n\u1ed9i dung video d\u00e0i, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc c\u1ed1t l\u00f5i \u0111\u1ec3 th\u00f4ng b\u00e1o cho c\u00e1c qu\u1ea3ng c\u00e1o ng\u1eafn h\u01a1n v\u00e0 lo\u1ea1t video m\u00e0 b\u1ea1n xu\u1ea5t b\u1ea3n. V\u00ed d\u1ee5, video mua s\u1eafm tr\u1ef1c ti\u1ebfp (t\u1ee9c l\u00e0 c\u00e1c video ph\u00e1t tr\u1ef1c ti\u1ebfp \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 theo c\u00e1ch th\u00fa v\u1ecb, gi\u1ea3i tr\u00ed) l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 n\u1eafm b\u1eaft v\u00e0 gi\u1eef s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. (Ch\u00fang \u0111\u00e3 tr\u1edf n\u00ean \u0111\u1eb7c bi\u1ec7t ph\u1ed5 bi\u1ebfn k\u1ec3 t\u1eeb khi \u0111\u1ea1i d\u1ecbch b\u1eaft \u0111\u1ea7u v\u00e0o n\u0103m 2020.)<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Interactive Video-on-Demand | Storyly Features\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/gDk8gfDdbhQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lam_the_nao_Storyly_co_the_giup_ban_xuat_ban_noi_dung_tuong_tac_tren_ung_dung_di_dong\"><\/span>L\u00e0m th\u1ebf n\u00e0o Storyly c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n xu\u1ea5t b\u1ea3n n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c tr\u00ean \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kh\u00f4ng c\u00f2n l\u00e0 b\u00ed m\u1eadt n\u1eefa, ch\u00fang ta bi\u1ebft r\u1eb1ng \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng \u0111ang tr\u1edf th\u00e0nh m\u1ed9t k\u00eanh ti\u1ebfp th\u1ecb quan tr\u1ecdng h\u01a1n theo th\u1eddi gian. Th\u1ef1c t\u1ebf, m\u1ed9t nghi\u00ean c\u1ee9u \u0111\u00e3 t\u00ecm th\u1ea5y r\u1eb1ng 88% th\u1eddi gian di \u0111\u1ed9ng \u0111\u01b0\u1ee3c d\u00e0nh cho \u1ee9ng d\u1ee5ng; h\u01a1n n\u1eefa, kho\u1ea3ng m\u1ed9t n\u1eeda ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng m\u1edf \u1ee9ng d\u1ee5ng \u00edt nh\u1ea5t 11 l\u1ea7n m\u1ed7i ng\u00e0y.<\/p>\n\n\n\n<p>\u0110i\u1ec3m m\u1ea5u ch\u1ed1t l\u00e0 g\u00ec? \u0110\u1ec3 n\u00e2ng cao tr\u00f2 ch\u01a1i ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi, b\u1ea1n c\u1ea7n cung c\u1ea5p n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c cho kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch t\u1ed1i \u01b0u cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng. May m\u1eafn thay, Storyly &#8211; m\u1ed9t n\u1ec1n t\u1ea3ng c\u00f3 th\u1ec3 mang c\u00e2u chuy\u1ec7n di \u0111\u1ed9ng \u0111\u1ebfn b\u1ea5t k\u1ef3 \u1ee9ng d\u1ee5ng n\u00e0o &#8211; ch\u00fang t\u00f4i \u1edf \u0111\u00e2y \u0111\u1ec3 gi\u00fap \u0111\u1ee1 b\u1ea1n.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, Storyly cho ph\u00e9p b\u1ea1n ph\u00e1t tri\u1ec3n video mua s\u1eafm t\u01b0\u01a1ng t\u00e1c s\u1ebd t\u01b0\u01a1ng t\u00e1c v\u00e0 chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n theo c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t c\u00f3 th\u1ec3; v\u00e0 vi\u1ec7c xu\u1ea5t b\u1ea3n nh\u1eefng video n\u00e0y th\u00f4ng qua Storyly s\u1ebd kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ed1c \u0111\u1ed9 \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Storyly Studio \u0111\u1ec3 k\u1ebft h\u1ee3p m\u1ed9t lo\u1ea1t c\u00e1c th\u00e0nh ph\u1ea7n t\u01b0\u01a1ng t\u00e1c v\u00e0o c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n, ch\u01b0a k\u1ec3 c\u00e1c tr\u01b0\u1eddng CTA v\u00e0 v\u0103n b\u1ea3n t\u00f9y ch\u1ec9nh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 t\u01b0\u01a1ng t\u00e1c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u00eam v\u00e0o b\u00e0i \u0111\u0103ng c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng c\u1ee7a ch\u00fang t\u00f4i:<\/p>\n\n\n\n<p><strong>N\u00fat CTA<\/strong>. B\u1ea1n c\u00f3 th\u1ec3 th\u00eam m\u1ed9t n\u00fat CTA t\u00f9y ch\u1ec9nh v\u00e0o b\u00e0i \u0111\u0103ng c\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh v\u00e0 \u0111\u1eb7t n\u00f3 h\u1ea7u nh\u01b0 \u1edf b\u1ea5t c\u1ee9 \u0111\u00e2u tr\u00ean m\u00e0n h\u00ecnh. Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 bao g\u1ed3m m\u1ed9t t\u00ednh n\u0103ng cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng vu\u1ed1t l\u00ean v\u00e0 nh\u1ea5p qua trang s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u1ec3 th\u1ef1c hi\u1ec7n thao t\u00e1c mua h\u00e0ng.<\/p>\n\n\n\n<p><strong>Ph\u1ea3n \u1ee9ng bi\u1ec3u c\u1ea3m (Emoji)<\/strong>. Storyly cung c\u1ea5p cho b\u1ea1n t\u00f9y ch\u1ecdn th\u00eam thanh &#8220;ph\u1ea3n \u1ee9ng bi\u1ec3u c\u1ea3m&#8221; v\u00e0o c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n, \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 cung c\u1ea5p m\u1ed9t s\u1ed1 ph\u1ea3n h\u1ed3i c\u01a1 b\u1ea3n v\u1ec1 c\u1ea3m gi\u00e1c c\u1ee7a h\u1ecd sau khi xem qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. (Hy v\u1ecdng l\u00e0, b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u khu\u00f4n m\u1eb7t c\u01b0\u1eddi!)<\/p>\n\n\n\n<p><strong>Th\u0103m d\u00f2 \u00fd ki\u1ebfn<\/strong>. T\u00ednh n\u0103ng n\u00e0y th\u01b0\u1eddng d\u00e0nh cho c\u00e1c c\u00e2u h\u1ecfi &#8220;C\u00f3\/Kh\u00f4ng&#8221;, nh\u01b0ng \u0111\u00e2y l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 nh\u1eadn ph\u1ea3n h\u1ed3i c\u1ee5 th\u1ec3 t\u1eeb kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n v\u00e0 l\u00e0m cho h\u1ecd tham gia nhi\u1ec1u h\u01a1n v\u00e0o n\u1ed9i dung c\u1ee7a b\u1ea1n. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 t\u1ea1o s\u1ef1 h\u00e0o h\u1ee9ng cho m\u1ed9t s\u1ef1 ki\u1ec7n s\u1eafp t\u1edbi, ho\u1eb7c th\u1eed nghi\u1ec7m A\/B m\u1ed9t kh\u00eda c\u1ea1nh c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p><strong>C\u00e2u h\u1ecfi nhi\u1ec1u l\u1ef1a ch\u1ecdn<\/strong>. \u0110i\u1ec1u n\u00e0y t\u01b0\u01a1ng t\u1ef1 nh\u01b0 t\u00ednh n\u0103ng th\u0103m d\u00f2 \u00fd ki\u1ebfn (poll), nh\u01b0ng l\u1ea7n n\u00e0y b\u1ea1n c\u00f3 t\u00f9y ch\u1ecdn bao g\u1ed3m ba ho\u1eb7c nhi\u1ec1u l\u1ef1a ch\u1ecdn tr\u1ea3 l\u1eddi cho ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n. C\u00e2u h\u1ecfi nhi\u1ec1u l\u1ef1a ch\u1ecdn l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 &#8220;k\u00edch ho\u1ea1t&#8221; kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n v\u00e0 th\u1eadm ch\u00ed c\u00f3 th\u1ec3 c\u00f3 ch\u1ee9c n\u0103ng nh\u01b0 nh\u1eefng &#8220;c\u00e2u \u0111\u1ed1 nho nh\u1ecf&#8221; vui nh\u1ed9n s\u1ebd gi\u00fap t\u0103ng c\u01b0\u1eddng s\u1ef1 tham gia c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p><strong>\u0110\u1ebfm ng\u01b0\u1ee3c<\/strong>. B\u1ea1n c\u00f3 m\u1ed9t \u01b0u \u0111\u00e3i gi\u1edbi h\u1ea1n th\u1eddi gian cho m\u1ed9t trong nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh? B\u1ea1n \u0111ang \u0111\u1ebfm ng\u01b0\u1ee3c \u0111\u1ebfn m\u1ed9t khuy\u1ebfn m\u00e3i ho\u1eb7c s\u1ef1 ki\u1ec7n c\u1ee5 th\u1ec3? Sau \u0111\u00f3, th\u00eam m\u1ed9t b\u1ed9 \u0111\u1ebfm th\u1eddi gian ng\u01b0\u1ee3c v\u00e0o b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u1ea1o ra s\u1ef1 h\u00e0o h\u1ee9ng v\u00e0 th\u00eam m\u1ed9t c\u1ea3m gi\u00e1c kh\u1ea9n tr\u01b0\u01a1ng! (FOMO l\u00e0 c\u00f3 th\u1eadt, v\u00e0 n\u00f3 m\u1ea1nh m\u1ebd.) L\u00e0m th\u1ebf n\u00e0o bi\u1ebfn n\u00f3 th\u00e0nh m\u1ed9t t\u00ednh n\u0103ng t\u01b0\u01a1ng t\u00e1c? B\u1ea1n c\u00f3 th\u1ec3 th\u00eam m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng h\u00ecnh chu\u00f4ng v\u00e0o b\u1ed9 \u0111\u1ebfm th\u1eddi gian ng\u01b0\u1ee3c c\u1ee7a m\u00ecnh, \u0111\u1ec3 khi ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o bi\u1ec3u t\u01b0\u1ee3ng, h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o \u0111\u1ea9y (push notifications) v\u1ec1 chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n<p><strong>\u0110\u00e1nh gi\u00e1<\/strong>. B\u1ea1n c\u00f3 bao gi\u1edd t\u1ef1 h\u1ecfi ng\u01b0\u1eddi d\u00f9ng c\u1ee7a m\u00ecnh h\u00e0o h\u1ee9ng nh\u01b0 th\u1ebf n\u00e0o v\u1ec1 vi\u1ec7c ph\u00e1t h\u00e0nh s\u1ea3n ph\u1ea9m m\u1edbi, ho\u1eb7c l\u1ea7n b\u00e1n h\u00e0ng s\u1eafp t\u1edbi? T\u00ednh n\u0103ng \u0111\u00e1nh gi\u00e1 c\u1ee7a Storyly trao quy\u1ec1n cho m\u1ed7i ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 cho b\u1ea1n bi\u1ebft d\u1ef1a tr\u00ean m\u1ed9t thang \u0111o c\u1ee7a s\u1ef1 tuy\u1ec7t v\u1eddi!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ket_luan\"><\/span>K\u1ebft lu\u1eadn?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>N\u1ed9i dung t\u01b0\u01a1ng t\u00e1c l\u00e0 nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n \u0111\u1ec3 n\u1ed5i b\u1eadt gi\u1eefa \u0111\u00e1m \u0111\u00f4ng &#8211; v\u00e0 ch\u00fang t\u00f4i c\u00f3 th\u1ec3 n\u00e2ng n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c c\u1ee7a b\u1ea1n l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi. N\u1ebfu b\u1ea1n mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1ch Storyly c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n cung c\u1ea5p n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c th\u00fa v\u1ecb tr\u00ean \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, h\u00e3y li\u00ean h\u1ec7 ngay h\u00f4m nay!<\/p>\n\n\n\n<p><em>(B\u00e0i g\u1ed1c ti\u1ebfng Anh: <a href=\"https:\/\/www.storyly.io\/glossary\/interactive-content\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">What is Interactive Content? How to Use Interactive Content?<\/a> c\u1ee7a Storyly)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u1ed9i dung t\u01b0\u01a1ng t\u00e1c (interactive content) l\u00e0 n\u1ed9i dung m\u00e0 kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 tham gia m\u1ed9t c\u00e1ch ch\u1ee7 \u0111\u1ed9ng, thay v\u00ec \u0111\u01a1n thu\u1ea7n ti\u00eau th\u1ee5 n\u00f3 th\u1ee5 \u0111\u1ed9ng. Lo\u1ea1i n\u1ed9i dung n\u00e0y th\u01b0\u1eddng y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng nh\u1eadp th\u00f4ng tin v\u00e0o v\u00e0 c\u00f3 th\u1ec3 ph\u1ea3n h\u1ed3i l\u1ea1i c\u00e1c h\u00e0nh \u0111\u1ed9ng t\u1eeb ng\u01b0\u1eddi &hellip;<\/p>\n","protected":false},"author":1,"featured_media":24859,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>N\u1ed9i dung T\u01b0\u01a1ng t\u00e1c l\u00e0 g\u00ec? B\u1ea1n t\u1eadn d\u1ee5ng n\u00f3 nh\u01b0 th\u1ebf n\u00e0o? &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/noi-dung-tuong-tac-la-gi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"N\u1ed9i dung T\u01b0\u01a1ng t\u00e1c l\u00e0 g\u00ec? B\u1ea1n t\u1eadn d\u1ee5ng n\u00f3 nh\u01b0 th\u1ebf n\u00e0o? &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"N\u1ed9i dung t\u01b0\u01a1ng t\u00e1c (interactive content) l\u00e0 n\u1ed9i dung m\u00e0 kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 tham gia m\u1ed9t c\u00e1ch ch\u1ee7 \u0111\u1ed9ng, thay v\u00ec \u0111\u01a1n thu\u1ea7n ti\u00eau th\u1ee5 n\u00f3 th\u1ee5 \u0111\u1ed9ng. 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