{"id":24223,"date":"2023-07-21T17:28:21","date_gmt":"2023-07-21T10:28:21","guid":{"rendered":"https:\/\/kiencang.net\/?p=24223"},"modified":"2023-08-20T23:19:03","modified_gmt":"2023-08-20T16:19:03","slug":"viet-loi-quang-cao-hieu-qua","status":"publish","type":"post","link":"https:\/\/kiencang.net\/viet-loi-quang-cao-hieu-qua\/","title":{"rendered":"C\u00e1ch vi\u1ebft qu\u1ea3ng c\u00e1o hay tr\u00ean Google (c\u00e1c th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t)"},"content":{"rendered":"\n<p>\u0110\u1ec3 vi\u1ebft l\u1eddi qu\u1ea3ng c\u00e1o t\u1ed1t tr\u00ean Google Ads kh\u00f4ng kh\u00f3 \u0111\u00e2u &#8211; nh\u01b0ng \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 \u0111\u00fang, b\u1ea1n c\u1ea7n ph\u1ea3i k\u1ebft h\u1ee3p c\u1ea3 ngh\u1ec7 thu\u1eadt v\u00e0 khoa h\u1ecdc. B\u1ea1n ch\u1ec9 c\u00f3 m\u1ed9t l\u01b0\u1ee3ng nh\u1ecf k\u00fd t\u1ef1 tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm (SERP \/ Search Engine Results Pages), v\u00ec th\u1ebf b\u1ea1n c\u1ea7n t\u00ednh to\u00e1n c\u1ea9n th\u1eadn.<\/p>\n\n\n\n<p>Khi b\u1ea1n vi\u1ebft l\u1eddi qu\u1ea3ng c\u00e1o tr\u00ean Google, <strong>\u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ngh\u0129 v\u1ec1 tr\u1ea3i nghi\u1ec7m m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 &#8211; t\u1eeb truy v\u1ea5n (t\u1eeb kh\u00f3a), cho \u0111\u1ebfn l\u1eddi qu\u1ea3ng c\u00e1o, v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 landing page<\/strong>.<\/p>\n\n\n\n<p>N\u1ebfu ng\u01b0\u1eddi d\u00f9ng g\u1eb7p tr\u1ee5c tr\u1eb7c tr\u00ean con \u0111\u01b0\u1eddng \u0111\u00f3 ho\u1eb7c h\u1ecd c\u1ea3m th\u1ea5y \u0111ang \u0111i sai h\u01b0\u1edbng, h\u1ecd s\u1ebd nh\u1ea5n v\u00e0o n\u00fat back ngay. T\u1ec7 h\u01a1n n\u1eefa, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n t\u00ecm ki\u1ebfm kh\u00e1c v\u00e0 t\u00ecm \u0111\u1ebfn c\u00f4ng ty kh\u00e1c ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi nhu c\u1ea7u. Ngo\u00e0i ra, kh\u00f4ng c\u00f3 qu\u1ea3ng c\u00e1o n\u00e0o chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u1ebfu kh\u00f4ng c\u00f3 <a href=\"https:\/\/kiencang.net\/landing-page-tot\/\" target=\"_blank\" rel=\"noreferrer noopener\">trang landing page v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng x\u1ee9ng t\u1ea7m<\/a>.<\/p>\n\n\n\n<p>Trong b\u00e0i n\u00e0y, ch\u00fang ta s\u1ebd t\u00ecm hi\u1ec3u m\u1ecdi th\u1ee9 v\u1ec1 vi\u1ebft l\u1eddi qu\u1ea3ng c\u00e1o tr\u00ean Google Ads:<\/p>\n\n\n\n<ul>\n<li>L\u1eddi vi\u1ebft qu\u1ea3ng c\u00e1o tr\u00ean Google Ads l\u00e0 g\u00ec?<\/li>\n\n\n\n<li>L\u00e0m th\u1ebf n\u00e0o b\u1ea1n vi\u1ebft \u0111\u01b0\u1ee3c l\u1eddi qu\u1ea3ng c\u00e1o tr\u00ean Google Ads?<\/li>\n\n\n\n<li>C\u00e1c th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t khi vi\u1ebft l\u1eddi qu\u1ea3ng c\u00e1o tr\u00ean Google Ads l\u00e0 g\u00ec?<\/li>\n<\/ul>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d5f0ca0f3\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d5f0ca0f3\"  type=\"checkbox\" id=\"item-6577d5f0ca0f3\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/viet-loi-quang-cao-hieu-qua\/#Loi_quang_cao_tren_Google_Ads_la_gi\" title=\"L\u1eddi qu\u1ea3ng c\u00e1o tr\u00ean Google Ads l\u00e0 g\u00ec?\">L\u1eddi qu\u1ea3ng c\u00e1o tr\u00ean Google Ads l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/viet-loi-quang-cao-hieu-qua\/#Viet_loi_quang_cao_tren_Google_nhu_the_nao\" title=\"Vi\u1ebft l\u1eddi qu\u1ea3ng c\u00e1o tr\u00ean Google nh\u01b0 th\u1ebf n\u00e0o?\">Vi\u1ebft l\u1eddi qu\u1ea3ng c\u00e1o tr\u00ean Google nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/viet-loi-quang-cao-hieu-qua\/#Mot_so_yeu_to_chinh_de_viet_duoc_loi_quang_cao_hay_la_gi\" title=\"M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 ch\u00ednh \u0111\u1ec3 vi\u1ebft \u0111\u01b0\u1ee3c l\u1eddi qu\u1ea3ng c\u00e1o hay l\u00e0 g\u00ec?\">M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 ch\u00ednh \u0111\u1ec3 vi\u1ebft \u0111\u01b0\u1ee3c l\u1eddi qu\u1ea3ng c\u00e1o hay l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/viet-loi-quang-cao-hieu-qua\/#Nang_cao_ky_nang_viet_loi_quang_cao_cua_ban_tu_click_dau_tien_cho_den_chuyen_doi\" title=\"N\u00e2ng cao k\u1ef9 n\u0103ng vi\u1ebft l\u1eddi qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n, t\u1eeb click \u0111\u00e2u ti\u00ean cho \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i\">N\u00e2ng cao k\u1ef9 n\u0103ng vi\u1ebft l\u1eddi qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n, t\u1eeb click \u0111\u00e2u ti\u00ean cho \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Loi_quang_cao_tren_Google_Ads_la_gi\"><\/span>L\u1eddi qu\u1ea3ng c\u00e1o tr\u00ean Google Ads l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Ads l\u00e0 n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn c\u1ee7a Google. N\u00f3 l\u00e0 nguy\u00ean nh\u00e2n b\u1ea1n th\u1ea5y h\u00e0ng t\u00e1 qu\u1ea3ng c\u00e1o khi tr\u1ef1c tuy\u1ebfn &#8211; \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm Google, tr\u00ean Google Maps, v\u00e0 tr\u00ean r\u1ea5t nhi\u1ec1u website b\u1ea1n gh\u00e9 th\u0103m th\u00f4ng qua qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb (display advertising). Google Ads v\u1eadn h\u00e0nh tr\u00ean m\u00f4 h\u00ecnh pay-per-cick (PPC), n\u01a1i b\u1ea1n tr\u1ea3 cho Google m\u1ed9t s\u1ed1 ti\u1ec1n nh\u1ea5t \u0111\u1ecbnh m\u1ed7i khi ai \u0111\u00f3 click v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch khi qu\u1ea3ng c\u00e1o tr\u00ean Google. G\u00e3 kh\u1ed5ng l\u1ed3 t\u00ecm ki\u1ebfm c\u00f3 h\u01a1n 90% th\u1ecb ph\u1ea7n v\u00e0 l\u00e0 m\u00e1y t\u00ecm ph\u1ed5 bi\u1ebfn nh\u1ea5t, v\u01b0\u1ee3t r\u1ea5t xa ph\u1ea7n c\u00f2n l\u1ea1i &#8211; v\u00ec th\u1ebf qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u1edf tr\u00ean \u0111\u00e2y s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m, ch\u00fa \u00fd.<\/p>\n\n\n\n<p>Google Ads c\u0169ng cho ph\u00e9p b\u1ea1n <em>nh\u1eafm m\u1ee5c ti\u00eau r\u1ea5t chi ti\u1ebft<\/em>. B\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn c\u00e1ch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n hi\u1ec3n th\u1ecb t\u1edbi m\u1ecdi ng\u01b0\u1eddi d\u1ef1a tr\u00ean th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a h\u1ecd (tu\u1ed5i, gi\u1edbi t\u00ednh), l\u1ecbch s\u1eed t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd, v\u00e0 th\u1eadm ch\u00ed l\u00e0 c\u00e1ch h\u1ecd \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n trong qu\u00e1 kh\u1ee9.<\/p>\n\n\n\n<p>Nh\u01b0ng c\u00f3 qu\u1ea3ng c\u00e1o \u1edf tr\u01b0\u1edbc m\u1eb7t m\u1ecdi ng\u01b0\u1eddi l\u00e0 m\u1ed9t chuy\u1ec7n &#8211; c\u00f3 \u0111\u01b0\u1ee3c h\u1ecd click hay kh\u00f4ng l\u1ea1i l\u00e0 m\u1ed9t chuy\u1ec7n kh\u00e1c. <strong>\u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao b\u1ea1n c\u1ea7n vi\u1ebft l\u1eddi qu\u1ea3ng c\u00e1o Google Ads thuy\u1ebft ph\u1ee5c v\u00e0 b\u1eaft m\u1eaft<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Viet_loi_quang_cao_tren_Google_nhu_the_nao\"><\/span>Vi\u1ebft l\u1eddi qu\u1ea3ng c\u00e1o tr\u00ean Google nh\u01b0 th\u1ebf n\u00e0o?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u00f3 nh\u1eefng ki\u1ec3u qu\u1ea3ng c\u00e1o kh\u00e1c nhau tr\u00ean Google Ads (t\u00ecm ki\u1ebfm, hi\u1ec3n th\u1ecb), nh\u01b0ng b\u1ea1n h\u1ea7u nh\u01b0 lu\u00f4n c\u1ea7n l\u1eddi qu\u1ea3ng c\u00e1o cho nh\u1eefng th\u00e0nh ph\u1ea7n sau:<\/p>\n\n\n\n<ul>\n<li><strong>Ti\u00eau \u0111\u1ec1<\/strong>. Ti\u00eau \u0111\u1ec1 c\u1ee7a b\u1ea1n l\u00e0 th\u00e0nh ph\u1ea7n quan tr\u1ecdng nh\u1ea5t trong qu\u1ea3ng c\u00e1o, v\u00ec m\u1ecdi ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng cao s\u1ebd \u0111\u1ecdc n\u00f3 tr\u01b0\u1edbc khi nh\u00ecn v\u00e0o b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec kh\u00e1c. M\u1ed9t s\u1ed1 qu\u1ea3ng c\u00e1o Google Ads ch\u1ec9 c\u00f3 m\u1ed9t headline (ti\u00eau \u0111\u1ec1), trong khi nh\u1eefng c\u00e1i kh\u00e1c c\u00f3 th\u1ec3 c\u00f3 hai ho\u1eb7c ba. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t l\u00e0 bao g\u1ed3m c\u00e1c t\u1eeb m\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n s\u1eed d\u1ee5ng tr\u00ean Google \u0111\u1ec3 t\u00ecm ki\u1ebfm. V\u00e0 &#8211; nh\u01b0 m\u1ecdi khi &#8211; c\u1ea7n \u0111\u1ea3m b\u1ea3o l\u00e0 b\u1ea1n truy\u1ec1n \u0111\u1ea1t \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o c\u1ee7a m\u00ecnh (unique value proposition).<\/li>\n\n\n\n<li><strong>URL hi\u1ec3n th\u1ecb<\/strong>. URL hi\u1ec3n th\u1ecb c\u1ee7a b\u1ea1n l\u00e0 \u0111\u1ecba ch\u1ec9 trang web xu\u1ea5t hi\u1ec7n tr\u00ean qu\u1ea3ng c\u00e1o, c\u00e1i cung c\u1ea5p cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n \u00fd t\u01b0\u1edfng v\u1ec1 n\u01a1i m\u00e0 h\u1ecd s\u1ebd \u0111\u1ebfn sau khi click. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0, <em>URL th\u1ef1c s\u1ef1<\/em> c\u1ee7a trang landing page c\u00f3 th\u1ec3 c\u1ee5 th\u1ec3 h\u01a1n so v\u1edbi c\u00e1i xu\u1ea5t hi\u1ec7n tr\u00ean qu\u1ea3ng c\u00e1o. V\u00ed d\u1ee5 nh\u01b0 b\u1ea1n c\u00f3 URL hi\u1ec3n th\u1ecb l\u00e0 <code>ten-mien-cua-ban.com<\/code>, trong khi \u0111\u00edch \u0111\u1ebfn ch\u00ednh x\u00e1c c\u1ee7a qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 l\u00e0 <code>ten-mien-cua-ban.com\/product\/landing-pages<\/code><\/li>\n\n\n\n<li><strong>M\u00f4 t\u1ea3<\/strong>. \u0110\u00e2y l\u00e0 n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a v\u00e0o nhi\u1ec1u chi ti\u1ebft h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 b\u1ea1n mu\u1ed1n qu\u1ea3ng c\u00e1o. Ngo\u00e0i ra, s\u1ebd l\u00e0 \u00fd t\u01b0\u1edfng t\u1ed1t n\u1ebfu b\u1ea1n \u0111\u01b0a v\u00e0o l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) &#8211; \u0111i\u1ec1u m\u00e0 b\u1ea1n mu\u1ed1n &#8220;ng\u01b0\u1eddi click v\u00e0o qu\u1ea3ng c\u00e1o Google Ads&#8221; th\u1ef1c hi\u1ec7n. Ch\u1eb3ng h\u1ea1n nh\u01b0 &#8220;mua s\u1ea3n ph\u1ea9m X ngay b\u00e2y gi\u1edd&#8221; ho\u1eb7c &#8220;nh\u1eadn l\u1ee3i \u00edch Y&#8221; \u0111\u1ec3 gi\u00fap m\u1ecdi ng\u01b0\u1eddi hi\u1ec3u nh\u1eefng g\u00ec h\u1ecd c\u00f3 th\u1ec3 mong \u0111\u1ee3i \u1edf b\u01b0\u1edbc ti\u1ebfp theo.<\/li>\n<\/ul>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y v\u00ed d\u1ee5 v\u1ec1 c\u1ea3 3 th\u00e0nh ph\u1ea7n tr\u00ean trong qu\u1ea3ng c\u00e1o minh h\u1ecda b\u00ean d\u01b0\u1edbi:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/quang-cao-vi-du1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"689\" height=\"262\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/quang-cao-vi-du1.png\" alt=\"V\u00ed d\u1ee5 v\u1ec1 m\u1ed9t qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm tr\u00ean Google\" class=\"wp-image-24228\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/quang-cao-vi-du1.png 689w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/quang-cao-vi-du1-300x114.png 300w\" sizes=\"(max-width: 689px) 100vw, 689px\" \/><\/a><figcaption class=\"wp-element-caption\">V\u00ed d\u1ee5 v\u1ec1 m\u1ed9t qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm tr\u00ean Google<\/figcaption><\/figure><\/div>\n\n\n<p>Th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong l\u1eddi vi\u1ebft qu\u1ea3ng c\u00e1o tr\u00ean Google kh\u00f4ng c\u1ea7n thi\u1ebft ph\u1ea3i theo m\u1ed9t c\u00f4ng th\u1ee9c c\u1ee9ng nh\u1eafc. S\u1ef1 th\u1eadt l\u00e0, SERP hi\u1ec7n \u0111\u00e3 qu\u00e1 t\u1ea3i v\u1edbi c\u00e1c th\u00f4ng \u0111i\u1ec7p nh\u1ea1t nh\u1ebdo \u1edf h\u1ea7u h\u1ebft c\u00e1c v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o. \u0110\u00f3 l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 b\u1ea1n n\u1ed5i b\u1eadt gi\u1eefa \u0111\u00e1m \u0111\u00f4ng.<\/p>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i ki\u1ec3m tra m\u1ed9t s\u1ed1 c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c nhau v\u1edbi l\u1eddi qu\u1ea3ng c\u00e1o Google Ads th\u00ec m\u1edbi bi\u1ebft \u0111\u01b0\u1ee3c c\u00e1i n\u00e0o c\u00f3 hi\u1ec7u su\u1ea5t t\u1ed1t nh\u1ea5t v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. D\u01b0\u1edbi \u0111\u00e2y, ch\u00fang t\u00f4i t\u00f3m t\u1eaft nhanh m\u1ed9t s\u1ed1 d\u1ea1ng l\u1eddi qu\u1ea3ng c\u00e1o ch\u00ednh m\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn:<\/p>\n\n\n\n<ul>\n<li><strong>Ch\u1ee9c n\u0103ng<\/strong>: L\u00e0m n\u1ed5i b\u1eadt c\u00e1c kh\u00eda c\u1ea1nh v\u1eadt l\u00fd ho\u1eb7c h\u1eefu h\u00ecnh c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. Ch\u1eb3ng h\u1ea1n n\u1ebfu b\u1ea1n \u0111ang b\u00e1n n\u1ec7m, m\u1ed9t trong c\u00e1c t\u00ednh n\u0103ng quan tr\u1ecdng h\u00e0ng \u0111\u1ea7u c\u00f3 th\u1ec3 l\u00e0 &#8220;memory foam \/ foam ho\u1ea1t t\u00ednh&#8221;.<\/li>\n\n\n\n<li><strong>L\u1ee3i \u00edch<\/strong>: \u1ede \u0111\u00e2y b\u1ea1n n\u00eau l\u00ean nh\u1eefng k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eadn \u0111\u01b0\u1ee3c khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. Trong tr\u01b0\u1eddng h\u1ee3p b\u00e1n n\u1ec7m, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 &#8220;gi\u1ea5c ng\u1ee7 ngon h\u01a1n&#8221;.<\/li>\n\n\n\n<li><strong>R\u1eafc r\u1ed1i<\/strong>: T\u1eadp trung v\u00e0o c\u00e1c v\u1ea5n \u0111\u1ec1 th\u1ef1c t\u1ebf li\u00ean quan \u0111\u1ebfn c\u00e1c r\u1eafc r\u1ed1i m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111ang c\u1ed1 ph\u1ea3i gi\u1ea3i quy\u1ebft. L\u1ea5y v\u00ed d\u1ee5, &#8220;b\u1ea1n m\u1ec7t m\u1ecfi v\u00ec gi\u1ea5c ng\u1ee7 t\u1ec7?&#8221;<\/li>\n\n\n\n<li><strong>L\u1eddi ch\u1ee9ng th\u1ef1c<\/strong>: \u1ede \u0111\u00e2y b\u1ea1n m\u01b0\u1ee3n l\u1eddi c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng c\u0169 h\u00e0i l\u00f2ng v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u1ec3 t\u1eadn d\u1ee5ng hi\u1ec7u \u1ee9ng &#8220;b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i \/ social proof&#8221;. \u0110\u00e2y c\u00f3 ph\u1ea3i n\u1ec7m t\u1ed1t kh\u00f4ng? &#8220;T\u00f4i ch\u01b0a bao gi\u1edd ng\u1ee7 ngon \u0111\u1ebfn th\u1ebf&#8221;.<\/li>\n\n\n\n<li><strong>\u0110\u00e1nh gi\u00e1 \/ Reviews<\/strong>: C\u00f3 b\u00ean th\u1ee9 ba \u0111\u00e1nh gi\u00e1 v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, kh\u00f4ng ph\u1ea3i tr\u1ef1c ti\u1ebfp t\u1eeb c\u00e1c kh\u00e1ch h\u00e0ng. Nh\u1ea5n m\u1ea1nh v\u00e0o c\u00e1c t\u00edn hi\u1ec7u tin c\u1eady c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111i\u1ec3m \u0111\u00e1nh gi\u00e1 Google ho\u1eb7c huy hi\u1ec7u t\u1eeb c\u00e1c trang web chuy\u00ean \u0111\u00e1nh gi\u00e1.<\/li>\n\n\n\n<li><strong>L\u1ecdc kh\u00e1ch h\u00e0ng<\/strong>: M\u1ed9t k\u1ef9 thu\u1eadt \u0111\u1ec3 lo\u1ea1i b\u1ecf nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, tr\u01b0\u1edbc khi c\u1ea3 h\u1ecd click v\u00e0o. Ch\u1eb3ng h\u1ea1n n\u00f3i &#8220;n\u1ec7m cao c\u1ea5p&#8221; \u0111\u1ec3 cung c\u1ea5p t\u00edn hi\u1ec7u v\u1ec1 m\u1ed9t m\u1ee9c gi\u00e1 cao (ng\u1ea7m lo\u1ea1i b\u1ecf nh\u1eefng kh\u00e1ch mu\u1ed1n c\u00f3 m\u1ee9c gi\u00e1 th\u1ea5p).<\/li>\n<\/ul>\n\n\n\n<p>Sau khi b\u1ea1n \u0111\u00e3 ki\u1ec3m tra xem c\u00e1i n\u00e0o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t, h\u00e3y truy\u1ec1n \u0111\u1ea1t n\u00f3 v\u00e0o trang landing page c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u1ea1o h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi mua h\u00e0ng li\u1ec1n m\u1ea1ch v\u00e0 h\u1ea5p d\u1eabn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mot_so_yeu_to_chinh_de_viet_duoc_loi_quang_cao_hay_la_gi\"><\/span>M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 ch\u00ednh \u0111\u1ec3 vi\u1ebft \u0111\u01b0\u1ee3c l\u1eddi qu\u1ea3ng c\u00e1o hay l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>&#8220;\u0110i\u1ec1u g\u00ec gi\u00fap t\u1ea1o ra m\u1ed9t qu\u1ea3ng c\u00e1o hay tr\u00ean Google?&#8221; Nh\u00e2n lo\u1ea1i \u0111\u00e3 tranh lu\u1eadn v\u1ec1 c\u00e2u h\u1ecfi chung n\u00e0y v\u1ec1 qu\u1ea3ng c\u00e1o h\u00e0ng th\u1eadp k\u1ef7 r\u1ed3i, n\u1ebfu kh\u00f4ng mu\u1ed1n n\u00f3i l\u00e0 h\u00e0ng thi\u00ean ni\u00ean k\u1ef7!<\/p>\n\n\n\n<p>C\u00f3 ph\u1ea3i l\u00e0 s\u1ef1 ng\u1eafn g\u1ecdn? M\u00ea ho\u1eb7c? Tr\u1ef1c ti\u1ebfp? Hay c\u00f3 l\u1ebd l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u tr\u00ean?<\/p>\n\n\n\n<p>Kh\u00f4ng c\u00f3 c\u00f4ng th\u1ee9c c\u1ed1 \u0111\u1ecbnh \u00e1p d\u1ee5ng chung cho m\u1ecdi tr\u01b0\u1eddng h\u1ee3p khi vi\u1ebft l\u1eddi qu\u1ea3ng c\u00e1o trong Google Ads (gi\u1ed1ng nh\u01b0 ch\u00fang ta lu\u00f4n c\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 vi\u1ebft b\u1ea5t k\u1ef3 qu\u1ea3ng c\u00e1o n\u00e0o) &#8211; nh\u01b0ng l\u00e0m theo c\u00e1c th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n th\u00e0nh c\u00f4ng h\u01a1n. V\u1edbi m\u1ed9t s\u1ed1 m\u1eb9o vi\u1ebft l\u1eddi qu\u1ea3ng c\u00e1o n\u00e0y trong \u0111\u1ea7u, b\u1ea1n s\u1ebd an t\u00e2m \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ad copy t\u1ed1t:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. S\u1eed d\u1ee5ng t\u1eeb kh\u00f3a m\u00e0 ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm<\/h3>\n\n\n\n<p>M\u1ed9t trong c\u00e1c l\u1eddi khuy\u00ean gi\u00e1 tr\u1ecb \u0111\u1ec3 vi\u1ebft \u0111\u01b0\u1ee3c l\u1eddi qu\u1ea3ng c\u00e1o hay tr\u00ean Google \u0111\u00f3 l\u00e0 bao g\u1ed3m t\u1eeb kh\u00f3a m\u00e0 ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm. B\u1eb1ng c\u00e1ch nh\u1eafc l\u1ea1i c\u1ee5m t\u1eeb m\u00e0 ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm, b\u1ea1n n\u00f3i v\u1edbi h\u1ecd r\u1eb1ng h\u1ecd \u0111ang \u1edf \u0111\u00fang ch\u1ed7 r\u1ed3i.<\/p>\n\n\n\n<p><span style=\"text-decoration: underline;\">T\u1eeb kh\u00f3a trong l\u1eddi qu\u1ea3ng c\u00e1o<\/span><\/p>\n\n\n\n<p>Trong th\u1ebf gi\u1edbi th\u1ef1c, n\u1ebfu b\u1ea1n mu\u1ed1n \u0111\u1eb7t mua m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 trong qu\u00e1n c\u00e0 ph\u00ea, b\u1ea1n mong mu\u1ed1n l\u00e0 ch\u00fang s\u1ebd \u0111\u01b0\u1ee3c l\u1ea5y ch\u00ednh x\u00e1c nh\u01b0 khi b\u1ea1n \u0111\u1eb7t l\u00fac n\u00f3 \u0111\u01b0\u1ee3c pha ch\u1ebf xong. N\u1ebfu b\u1ea1n \u0111\u1eb7t m\u1ed9t t\u00e1ch Americano v\u00e0 nh\u00e2n vi\u00ean pha ch\u1ebf h\u00e9t l\u1edbn &#8220;c\u00e0 ph\u00ea!&#8221;, th\u1ebf th\u00ec h\u1ecd \u0111\u00e3 l\u00e0m <em>\u0111\u00fang v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt<\/em>. Nh\u01b0ng n\u00f3 kh\u00f4ng r\u00f5 r\u00e0ng ngay l\u1eadp t\u1ee9c v\u1edbi b\u1ea1n r\u1eb1ng \u0111\u00f3 l\u00e0 c\u00e0 ph\u00ea c\u1ee7a b\u1ea1n hay c\u1ee7a ng\u01b0\u1eddi kh\u00e1c.<\/p>\n\n\n\n<p>Th\u00eam t\u1eeb kh\u00f3a v\u00e0o l\u1eddi qu\u1ea3ng c\u00e1o tr\u00ean Google kh\u00e1 \u0111\u01a1n gi\u1ea3n &#8211; nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 \u0111\u1ea3m b\u1ea3o c\u00e1c t\u1eeb kh\u00f3a \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng t\u1ed1t. \u0110\u1eebng c\u1ed1 nh\u1ed3i t\u1eeb kh\u00f3a v\u00e0o theo ki\u1ec3u &#8220;c\u00e0ng nhi\u1ec1u c\u00e0ng t\u1ed1t&#8221;. M\u1ed9t qu\u1ea3ng c\u00e1o qu\u00e1 nhi\u1ec1u t\u1eeb kh\u00f3a c\u00f3 kh\u1ea3 n\u0103ng kh\u00f4ng c\u00f2n truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c \u0111\u00fang th\u00f4ng \u0111i\u1ec7p, v\u00e0 c\u00f3 th\u1ec3 th\u1ef1c s\u1ef1 t\u1ec7 h\u01a1n so v\u1edbi qu\u1ea3ng c\u00e1o kh\u00f4ng c\u00f3 t\u1eeb kh\u00f3a. \u0110i\u1ec1u quan tr\u1ecdng h\u01a1n l\u00e0 ph\u1ea3i tr\u00ecnh b\u00e0y ch\u00ednh x\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n b\u00e1n.<\/p>\n\n\n\n<p>V\u1ecb tr\u00ed c\u1ee7a t\u1eeb kh\u00f3a trong qu\u1ea3ng c\u00e1o c\u0169ng c\u00f3 th\u1ec3 \u0111\u00f3ng m\u1ed9t vai tr\u00f2 l\u1edbn. Ch\u00fang t\u00f4i khuy\u1ebfn kh\u00edch b\u1ea1n ki\u1ec3m tra v\u1ecb tr\u00ed c\u1ee7a t\u1eeb kh\u00f3a trong qu\u1ea3ng c\u00e1o \u0111\u1ec3 xem c\u00e1i n\u00e0o hi\u1ec7u qu\u1ea3 nh\u1ea5t. \u0110\u00f4i khi v\u1ecb tr\u00ed t\u1ed1t nh\u1ea5t l\u00e0 trong headline \u0111\u1ea7u ti\u00ean. \u0110\u00f4i khi l\u00e0 trong headline th\u1ee9 hai. V\u00e0 \u0111\u00f4i khi t\u1ed1t nh\u1ea5t l\u00e0 \u0111\u1eb7t trong c\u00e2u \u1edf ph\u1ea7n m\u00f4 t\u1ea3. <strong>B\u1ea1n kh\u00f4ng th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c cho \u0111\u1ebfn khi b\u1ea1n ki\u1ec3m tra<\/strong>.<\/p>\n\n\n\n<p><span style=\"text-decoration: underline;\">T\u1eeb kh\u00f3a trong trang landing page<\/span><\/p>\n\n\n\n<p>S\u1eed d\u1ee5ng t\u1eeb kh\u00f3a m\u00e0 ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm trong headline v\u00e0 v\u0103n b\u1ea3n \u1edf ph\u1ea7n \u0111\u1ea7u trang landing page \u0111\u1ec3 n\u00f3i cho ng\u01b0\u1eddi d\u00f9ng l\u00e0 &#8220;B\u1ea1n \u0111ang \u1edf \u0111\u00fang n\u01a1i r\u1ed3i. Ch\u00fang t\u00f4i c\u00f3 th\u1ee9 m\u00e0 b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm.&#8221;<\/p>\n\n\n\n<p>Th\u1eadt kh\u00f4ng may, vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c v\u0103n b\u1ea3n thay \u0111\u1ed5i linh \u0111\u1ed9ng tr\u00ean trang landing page kh\u00f4ng d\u1ec5 d\u00e0ng nh\u01b0 v\u1edbi l\u1eddi vi\u1ebft qu\u1ea3ng c\u00e1o. N\u1ebfu trang landing page l\u00e0 d\u1ea1ng m\u00e3 c\u1ee9ng (hardcoded), th\u1ebf th\u00ec logic g\u1ee3i \u00fd l\u00e0 b\u1ea1n c\u1ea7n t\u1ea1o m\u1ed9t trang m\u1edbi cho m\u1ed7i c\u1ee5m t\u1eeb kh\u00f3a kh\u00e1c nhau m\u00e0 b\u1ea1n nh\u1eafm \u0111\u1ebfn. Tuy nhi\u00ean, theo ch\u00fang t\u00f4i, tr\u1eeb khi b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp l\u1edbn tr\u00ean c\u00e1c trang nh\u01b0 v\u1eady, c\u00f2n kh\u00f4ng th\u00ec \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u1ea7n thi\u1ebft \u0111\u00e2u.<\/p>\n\n\n\n<p>Thay v\u00ec th\u1ebf, h\u00e3y ch\u1ecdn m\u1ed9t s\u1ed1 c\u1ee5m t\u1eeb ph\u1ed5 bi\u1ebfn &#8211; c\u00f3 kh\u1ea3 n\u0103ng l\u00e0 c\u00e1c bi\u1ebfn th\u1ec3 \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm nhi\u1ec1u nh\u1ea5t c\u1ee7a t\u1eeb kh\u00f3a &#8211; v\u00e0 \u0111\u01b0a ch\u00fang v\u00e0o headline. L\u00fd t\u01b0\u1edfng nh\u1ea5t l\u00e0 s\u1ed1 l\u01b0\u1ee3ng trang b\u1ea1n c\u1ea7n t\u1ea1o s\u1ebd gi\u1ea3m xu\u1ed1ng t\u00f9y thu\u1ed9c v\u00e0o s\u1ed1 l\u01b0\u1ee3ng c\u1ee5m t\u1eeb kh\u00f3a b\u1ea1n c\u00f3 trong t\u00e0i kho\u1ea3n.<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5: ch\u00fang t\u00f4i c\u1ea7n qu\u1ea3ng c\u00e1o cho ph\u1ea7n m\u1ec1m l\u1eadp l\u1ecbch cho nh\u00e2n vi\u00ean l\u00e0m vi\u1ec7c theo gi\u1edd.<\/p>\n\n\n\n<p>Headline c\u01a1 b\u1ea3n c\u00f3 th\u1ec3 l\u00e0 &#8220;Ph\u1ea7n m\u1ec1m l\u1eadp l\u1ecbch cho nh\u00e2n vi\u00ean&#8221;, c\u00e1i ph\u1ea3n \u00e1nh truy v\u1ea5n t\u00ecm ki\u1ebfm \u0111i\u1ec3n h\u00ecnh &#8211; d\u1ec5 hi\u1ec3u v\u00e0 \u0111\u00fang tr\u1ecdng t\u00e2m. Nh\u01b0ng trang s\u1eed d\u1ee5ng headline n\u00e0y c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c d\u00f9ng cho c\u00e1c truy v\u1ea5n c\u00f3 \u00fd ngh\u0129a g\u1ea7n g\u0169i, nh\u01b0ng kh\u00f4ng c\u1ea7n ch\u00ednh x\u00e1c ho\u00e0n to\u00e0n, \u0111\u00f3 l\u00e0 c\u00e1c c\u1ee5m t\u1eeb nh\u01b0: &#8220;Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c&#8221;, &#8220;C\u00f4ng c\u1ee5 l\u00ean l\u1ecbch cho nh\u00e2n vi\u00ean&#8221;, &#8220;L\u00ean l\u1ecbch cho nh\u00e2n vi\u00ean l\u00e0m theo gi\u1edd&#8221;, v\u00e0 nhi\u1ec1u c\u00e1i kh\u00e1c n\u1eefa.<\/p>\n\n\n\n<p><strong>B\u1ea1n h\u00e3y th\u1eed c\u00e1c ti\u00eau \u0111\u1ec1 c\u00f3 hi\u1ec7u qu\u1ea3 v\u1edbi nhi\u1ec1u c\u1ee5m t\u1eeb<\/strong> \u0111\u1ec3 gi\u1edbi h\u1ea1n s\u1ed1 l\u01b0\u1ee3ng trang b\u1ea1n c\u1ea7n t\u1ea1o. V\u00e0 l\u00e0m \u0111i\u1ec1u n\u00e0y trong khi \u0111\u1ed3ng th\u1eddi ti\u1ebfn g\u1ea7n v\u1edbi truy v\u1ea5n t\u00ecm ki\u1ebfm ban \u0111\u1ea7u nhi\u1ec1u nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c \u0111i\u1ec3m c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n<\/h3>\n\n\n\n<p>M\u1ed7i khi ai \u0111\u00f3 th\u1ef1c hi\u1ec7n t\u00ecm ki\u1ebfm tr\u00ean Google, truy v\u1ea5n c\u1ee7a h\u1ecd c\u00f3 m\u1ed9t m\u1ee9c \u0111\u1ed9 c\u1ee5 th\u1ec3 nh\u1ea5t \u0111\u1ecbnh r\u1ed3i. <strong>\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n c\u1ea7n \u0111\u00e1p \u1ee9ng \u00fd \u0111\u1ecbnh \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh c\u1ee7a h\u1ecd t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3<\/strong>.<\/p>\n\n\n\n<p>Ch\u00fang ta h\u00e3y c\u00f9ng xem m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 l\u1eddi vi\u1ebft qu\u1ea3ng c\u00e1o. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 m\u1eb9o v\u1ec1 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh v\u0103n b\u1ea3n qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 c\u1ee5 th\u1ec3 kh\u00e1c nhau:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>&#8220;mua gi\u00e0y&#8221;<\/td><td><strong>C\u1eeda h\u00e0ng gi\u00e0y tr\u1ef1c tuy\u1ebfn Nam &amp; N\u1eef<br><\/strong><br>V\u1edbi thi\u1ebft k\u1ebf cao c\u1ea5p, chi ti\u1ebft tinh t\u1ebf. Mi\u1ec5n ph\u00ed giao h\u00e0ng to\u00e0n qu\u1ed1c. Thanh to\u00e1n COD.<\/td><\/tr><tr><td>&#8220;mua gi\u00e0y n\u1eef&#8221;<\/td><td><strong>C\u1eeda h\u00e0ng gi\u00e0y tr\u1ef1c tuy\u1ebfn cho n\u1eef gi\u1edbi<br><\/strong><br>V\u1edbi thi\u1ebft k\u1ebf cao c\u1ea5p, chi ti\u1ebft tinh t\u1ebf. Mi\u1ec5n ph\u00ed giao h\u00e0ng to\u00e0n qu\u1ed1c. Thanh to\u00e1n COD.<\/td><\/tr><tr><td>&#8220;mua gi\u00e0y th\u1ec3 thao n\u1eef&#8221;<\/td><td><strong>C\u1eeda h\u00e0ng gi\u00e0y th\u1ec3 thao cho n\u1eef gi\u1edbi<br><\/strong><br>S\u1ea3n ph\u1ea9m ch\u00ednh h\u00e3ng, \u0111a d\u1ea1ng s\u1ea3n ph\u1ea9m. Mi\u1ec5n ph\u00ed giao h\u00e0ng to\u00e0n qu\u1ed1c. Thanh to\u00e1n COD.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Ph\u1ea7n ad copy \u0111\u01b0\u1ee3c thay \u0111\u1ed5i ch\u1ee7 y\u1ebfu l\u00e0 ti\u00eau \u0111\u1ec1, ph\u1ea7n m\u00f4 t\u1ea3 ch\u1ec9 thay \u0111\u1ed5i ch\u00fat \u00edt cho ph\u00f9 h\u1ee3p v\u1edbi t\u1eeb kh\u00f3a cu\u1ed1i &#8211; tuy v\u1eady n\u00f3 \u0111\u00e3 t\u1ea1o ra \u0111\u01b0\u1ee3c ad copy ch\u1eb7t ch\u1ebd h\u01a1n nhi\u1ec1u v\u1edbi truy v\u1ea5n v\u00e0 cho ph\u00e9p kh\u00e1ch truy c\u1eadp bi\u1ebft l\u00e0 h\u1ecd \u0111ang \u1edf \u0111\u00fang n\u01a1i.<\/p>\n\n\n\n<p>Nguy\u00ean l\u00fd chung c\u0169ng nh\u01b0 v\u1eady v\u1edbi URL hi\u1ec3n th\u1ecb. M\u1ed9t trong c\u00e1c nguy\u00ean t\u1eafc quan tr\u1ecdng cho vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u00f3 l\u00e0 \u0111\u01b0a cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n nh\u1eefng g\u00ec m\u00e0 h\u1ecd \u0111ang mong \u0111\u1ee3i. <strong>T\u1eebng th\u00e0nh ph\u1ea7n trong qu\u1ea3ng c\u00e1o c\u1ea7n ph\u1ea3i ch\u1ec9 ra cho m\u1ecdi ng\u01b0\u1eddi th\u1ea5y l\u00e0 h\u1ecd \u0111ang \u0111i \u0111\u00fang h\u01b0\u1edbng &#8211; bao g\u1ed3m c\u1ea3 URL hi\u1ec3n th\u1ecb<\/strong>. Ti\u1ebfp t\u1ee5c v\u1edbi v\u00ed d\u1ee5 gi\u00e0y \u1edf ph\u00eda b\u00ean tr\u00ean, c\u00f3 m\u1ed9t s\u1ed1 trang ti\u1ec1m n\u0103ng b\u1ea1n mu\u1ed1n \u0111i\u1ec1u h\u01b0\u1edbng h\u1ecd t\u1edbi:<\/p>\n\n\n\n<ul>\n<li>&#8220;mua gi\u00e0y&#8221;: <code>ten-mien-cua-ban.com<\/code><\/li>\n\n\n\n<li>&#8220;mua gi\u00e0y n\u1eef&#8221;: <code>ten-mien-cua-ban.com\/giay-nu<\/code><\/li>\n\n\n\n<li>&#8220;mua gi\u00e0y th\u1ec3 thao n\u1eef&#8221;: <code>ten-mien-cua-ban.com\/giay-the-thao-nu<\/code><\/li>\n<\/ul>\n\n\n\n<p>R\u00f5 r\u00e0ng, ch\u00fang kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1c \u0111\u1ecba ch\u1ec9 th\u1ef1c tr\u00ean website, nh\u01b0ng URL hi\u1ec3n th\u1ecb kh\u1edbp v\u1edbi truy v\u1ea5n. M\u1ed7i khi b\u1ea1n mu\u1ed1n th\u00eam m\u1ed9t t\u1eeb v\u00e0o &#8211;  t\u1eeb &#8220;gi\u00e0y&#8221; cho \u0111\u1ebfn &#8220;gi\u00e0y n\u1eef&#8221; v\u00e0 t\u1eeb &#8220;gi\u00e0y n\u1eef&#8221; cho \u0111\u1ebfn &#8220;gi\u00e0y th\u1ec3 thao n\u1eef&#8221; &#8211; ch\u00fang ta h\u1ecdc \u0111\u01b0\u1ee3c th\u00eam v\u1ec1 nhu c\u1ea7u c\u1ee7a h\u1ecd v\u00e0 gi\u00fap n\u00f3 kh\u1edbp h\u01a1n v\u1edbi trang landing page c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p><strong>M\u1ed7i khi ai \u0111\u00f3 t\u00ecm ki\u1ebfm, h\u1ecd \u0111ang n\u00f3i cho b\u1ea1n bi\u1ebft h\u1ecd mong mu\u1ed1n \u0111i\u1ec1u g\u00ec<\/strong>. L\u1eb1ng nghe h\u1ecd v\u00e0 ph\u00e2n ph\u1ed1i c\u00e1c k\u1ebft qu\u1ea3 c\u00e0ng c\u1ee5 th\u1ec3, ph\u00f9 h\u1ee3p v\u1edbi mong mu\u1ed1n \u0111\u00f3 th\u00ec c\u00e0ng t\u1ed1t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. S\u1eed d\u1ee5ng ti\u1ec7n \u00edch m\u1edf r\u1ed9ng theo ki\u1ec3u t\u1ef1 nhi\u00ean<\/h3>\n\n\n\n<p>Ti\u1ec7n \u00edch m\u1edf r\u1ed9ng kh\u00e1 gi\u1ed1ng v\u1edbi t\u00ean g\u1ecdi c\u1ee7a n\u00f3: th\u00eam c\u00e1c ch\u1ee9c n\u0103ng b\u1ed5 sung m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a v\u00e0o qu\u1ea3ng c\u00e1o Google. Ch\u00fang gi\u00fap b\u1ea1n t\u0103ng c\u01a1 h\u1ed9i thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u lo\u1ea1i ti\u1ec7n \u00edch m\u1edf r\u1ed9ng kh\u00e1c nhau, m\u1ed7i c\u00e1i \u0111\u1ec1u c\u00f3 c\u00f4ng d\u1ee5ng v\u00e0 m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng c\u1ee7a n\u00f3, v\u00e0 t\u00f4i s\u1ebd kh\u00f4ng \u0111i v\u00e0o chi ti\u1ebft t\u1eebng c\u00e1i. Nh\u1eefng th\u1ee9 ph\u00f9 h\u1ee3p v\u1edbi h\u1ea7u h\u1ebft m\u1ecdi doanh nghi\u1ec7p l\u00e0 sitelinks (c\u00e1c li\u00ean k\u1ebft), callouts, v\u00e0 \u0111o\u1ea1n n\u1ed9i dung c\u00f3 c\u1ea5u tr\u00fac (structured snippets).<\/p>\n\n\n\n<p><span style=\"text-decoration: underline;\">Ti\u1ec7n \u00edch sitelink<\/span><\/p>\n\n\n\n<p>Sitelink l\u00e0 m\u1ed9t li\u00ean k\u1ebft v\u0103n b\u1ea3n \u0111\u01a1n gi\u1ea3n \u0111\u01b0\u1ee3c th\u00eam v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. L\u00fd t\u01b0\u1edfng nh\u1ea5t th\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i t\u1eadn d\u1ee5ng ch\u00fang \u0111\u1ec3 b\u1ed5 sung th\u00f4ng tin v\u00e0o qu\u1ea3ng c\u00e1o ch\u00ednh trong nh\u00f3m qu\u1ea3ng c\u00e1o. V\u1ec1 c\u01a1 b\u1ea3n ch\u00fang c\u00f3 ch\u1ee9c n\u0103ng gi\u1ed1ng nh\u01b0 \u0111i\u1ec1u h\u01b0\u1edbng tr\u00ean website c\u1ee7a b\u1ea1n v\u1eady, ch\u1ec9 kh\u00e1c l\u00e0 gi\u1edd n\u00f3 tr\u1ef1c ti\u1ebfp trong SERP.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/quang-cao-sitelink.png\"><img loading=\"lazy\" decoding=\"async\" width=\"636\" height=\"389\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/quang-cao-sitelink.png\" alt=\"Qu\u1ea3ng c\u00e1o c\u00f3 sitelink\" class=\"wp-image-24239\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/quang-cao-sitelink.png 636w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/quang-cao-sitelink-300x183.png 300w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/a><figcaption class=\"wp-element-caption\">Qu\u1ea3ng c\u00e1o c\u00f3 sitelink<\/figcaption><\/figure><\/div>\n\n\n<p><span style=\"text-decoration: underline;\">Ti\u1ec7n \u00edch callouts<\/span><\/p>\n\n\n\n<p>Callouts th\u1eadm ch\u00ed c\u00f2n \u0111\u01a1n gi\u1ea3n h\u01a1n sitelinks. Ch\u00fang l\u00e0 c\u00e1c d\u00f2ng v\u0103n b\u1ea3n \u0111\u01a1n gi\u1ea3n, kh\u00f4ng d\u00e0i h\u01a1n 25 k\u00fd t\u1ef1.<\/p>\n\n\n\n<p>\u0110o\u1ea1n v\u0103n b\u1ea3n n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 th\u00eam v\u00e0o b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec h\u1ed7 tr\u1ee3 cho qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 sitelinks, tuy nhi\u00ean, t\u1ed1t nh\u1ea5t th\u00ec v\u0103n b\u1ea3n n\u00e0y kh\u00f4ng n\u00ean l\u1eb7p l\u1ea1i nh\u1eefng g\u00ec m\u00e0 \u0111\u00e3 c\u00f3 trong qu\u1ea3ng c\u00e1o. Ch\u00fang c\u00f3 th\u1ec3 l\u00e0 d\u1ea1ng li\u1ec7t k\u00ea nhanh c\u00e1c t\u00ednh n\u0103ng, l\u1ee3i \u00edch, ho\u1eb7c cung c\u1ea5p th\u00eam th\u00f4ng tin (v\u00ed d\u1ee5 nh\u01b0 &#8220;giao h\u00e0ng mi\u1ec5n ph\u00ed&#8221;) n\u1ebfu m\u1ea5y c\u00e1i n\u00e0y v\u00ec l\u00fd do n\u00e0o \u0111\u00f3 kh\u00f4ng \u0111\u01b0a \u0111\u01b0\u1ee3c v\u00e0o ph\u1ea7n m\u00f4 t\u1ea3 qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. T\u1eadn d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng \u0111\u1ed9ng \u0111\u1ec3 t\u00f9y ch\u1ec9nh qu\u1ea3ng c\u00e1o<\/h3>\n\n\n\n<p>Ngo\u00e0i ti\u1ec7n \u00edch m\u1edf r\u1ed9ng, c\u00f3 c\u00e1c t\u00ednh n\u0103ng kh\u00e1c b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n g\u00e2y \u1ea5n t\u01b0\u1ee3ng nhi\u1ec1u nh\u1ea5t c\u00f3 th\u1ec3. B\u00ean d\u01b0\u1edbi l\u00e0 h\u00ecnh ch\u1ee5p m\u00e0n h\u00ecnh c\u1ee7a 3 t\u00ednh n\u0103ng qu\u1ea3ng c\u00e1o \u0111\u1ed9ng c\u00f3 s\u1eb5n tr\u00ean n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o c\u1ee7a Google. B\u1ea1n c\u00f3 th\u1ec3 k\u00edch ho\u1ea1t dropdown n\u00e0y b\u1eb1ng c\u00e1ch g\u00f5 d\u1ea5u { v\u00e0o trong m\u00e0n h\u00ecnh t\u1ea1o qu\u1ea3ng c\u00e1o.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/quang-cao-dong.png\"><img loading=\"lazy\" decoding=\"async\" width=\"467\" height=\"231\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/quang-cao-dong.png\" alt=\"T\u00ednh n\u0103ng \u0111\u1ed9ng trong qu\u1ea3ng c\u00e1o\" class=\"wp-image-24240\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/quang-cao-dong.png 467w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/quang-cao-dong-300x148.png 300w\" sizes=\"(max-width: 467px) 100vw, 467px\" \/><\/a><figcaption class=\"wp-element-caption\">T\u00ednh n\u0103ng \u0111\u1ed9ng trong qu\u1ea3ng c\u00e1o<\/figcaption><\/figure><\/div>\n\n\n<p><span style=\"text-decoration: underline;\">Ch\u00e8n t\u1eeb kh\u00f3a<\/span><\/p>\n\n\n\n<p>Ch\u00e8n t\u1eeb kh\u00f3a l\u00e0 t\u00ednh n\u0103ng c\u01a1 b\u1ea3n nh\u1ea5t trong qu\u1ea3ng c\u00e1o \u0111\u1ed9ng c\u1ee7a Google v\u00e0 n\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng t\u1ed1t nh\u1ea5t trong tr\u01b0\u1eddng h\u1ee3p chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac \u0111\u1ee7 t\u1ed1t (v\u00ed d\u1ee5 nh\u01b0 kh\u00f4ng \u0111\u01b0\u1ee3c <a href=\"https:\/\/kiencang.net\/thuc-hanh-nhom-tu-khoa-ad\/\" target=\"_blank\" rel=\"noreferrer noopener\">nh\u00f3m t\u1eeb kh\u00f3a \u0111\u1ee7 t\u1ed1t \u0111\u1ec3 t\u1ea1o c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng \u1ee9ng<\/a>). Ch\u00e8n t\u1eeb kh\u00f3a cho ph\u00e9p b\u1ea1n thay th\u1ebf t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm v\u00e0o v\u1ecb tr\u00ed c\u1ee7a v\u0103n b\u1ea3n m\u1eb7c \u0111\u1ecbnh trong ad copy c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, v\u0103n b\u1ea3n v\u1edbi t\u1eeb kh\u00f3a s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng n\u1ebfu k\u1ebft h\u1ee3p \u0111\u00f3 t\u1ea1o ra v\u0103n b\u1ea3n qu\u00e1 d\u00e0i. H\u00e3y xem v\u00ed d\u1ee5 b\u00ean d\u01b0\u1edbi:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/keyword-insertion.png\"><img loading=\"lazy\" decoding=\"async\" width=\"604\" height=\"674\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/keyword-insertion.png\" alt=\"V\u00ed d\u1ee5 v\u1ec1 ch\u00e8n t\u1eeb kh\u00f3a trong qu\u1ea3ng c\u00e1o \u0111\u1ed9ng\" class=\"wp-image-24242\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/keyword-insertion.png 604w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/keyword-insertion-269x300.png 269w\" sizes=\"(max-width: 604px) 100vw, 604px\" \/><\/a><figcaption class=\"wp-element-caption\">V\u00ed d\u1ee5 v\u1ec1 ch\u00e8n t\u1eeb kh\u00f3a trong qu\u1ea3ng c\u00e1o \u0111\u1ed9ng<\/figcaption><\/figure><\/div>\n\n\n<p>\u1ede \u0111\u00e2y, t\u00f4i \u0111\u00e3 th\u00eam &#8220;Women&#8217;s Shoes&#8221; nh\u01b0 l\u00e0 v\u0103n b\u1ea3n gi\u1eef ch\u1ed7. N\u1ebfu t\u1eeb kh\u00f3a k\u00edch ho\u1ea1t qu\u1ea3ng c\u00e1o n\u00e0y \u00edt h\u01a1n 13 k\u00fd t\u1ef1, th\u1ebf th\u00ec v\u0103n b\u1ea3n t\u1eeb kh\u00f3a s\u1ebd \u0111\u01b0\u1ee3c th\u00eam v\u00e0o v\u00e0 thay cho &#8220;Women&#8217;s Shoes&#8221;.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, n\u1ebfu t\u1eeb kh\u00f3a l\u00e0 &#8220;Tennis Shoes&#8221;, headline gi\u1edd s\u1ebd l\u00e0 &#8220;Great Prices on Tennis Shoes&#8221;. Nh\u01b0ng n\u1ebfu t\u1eeb kh\u00f3a qu\u00e1 d\u00e0i, ch\u1eb3ng h\u1ea1n nh\u01b0 &#8220;women\u2019s running shoes&#8221;, th\u00ec headline s\u1ebd v\u1eabn l\u00e0 &#8220;Great Prices on Women\u2019s Shoes&#8221;.<\/p>\n\n\n\n<p>PS: \u1ede trong m\u1ed9t b\u00e0i kh\u00e1c v\u1ec1 <a href=\"https:\/\/kiencang.net\/thong-ke-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">c\u00e1c qu\u1ea3ng c\u00e1o c\u00f3 hi\u1ec7u su\u1ea5t cao tr\u00ean Google Ads<\/a>, b\u1ea1n s\u1ebd th\u1ea5y l\u1eddi khuy\u00ean l\u00e0 kh\u00f4ng s\u1eed d\u1ee5ng t\u00ednh n\u0103ng ch\u00e8n t\u1eeb kh\u00f3a \u0111\u1ed9ng! Bi\u1ebft nghe ai b\u00e2y gi\u1edd?! L\u1eddi khuy\u00ean c\u1ee7a t\u00f4i (ng\u01b0\u1eddi d\u1ecbch) l\u00e0 test v\u00e0 xem k\u1ebft qu\u1ea3 th\u00f4i. M\u1ecdi l\u1eddi khuy\u00ean \u0111\u1ec1u c\u00f3 t\u00ednh ch\u1ea5t chung, \u0111\u00fang trong b\u1ed1i c\u1ea3nh c\u1ee7a n\u00f3. C\u00f2n v\u1edbi m\u1ed7i tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3 \u0111\u00fang sai ch\u01b0a r\u00f5 r\u00e0ng cho \u0111\u1ebfn khi ch\u00fang ta th\u1eed nghi\u1ec7m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Lu\u00f4n lu\u00f4n bao g\u1ed3m l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng<\/h3>\n\n\n\n<p>V\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y th\u00ec, ch\u00fang ta ch\u1ea1y qu\u1ea3ng c\u00e1o b\u1edfi v\u00ec <strong>ch\u00fang ta mu\u1ed1n ng\u01b0\u1eddi gh\u00e9 th\u0103m th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3<\/strong>. V\u1edbi m\u1ed9t s\u1ed1 ng\u01b0\u1eddi th\u00ec \u0111\u00f3 l\u00e0 mua h\u00e0ng. V\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c, n\u00f3 c\u00f3 th\u1ec3 l\u00e0 \u0111i\u1ec1n \u0111\u1ea7y \u0111\u1ee7 v\u00e0o form thu th\u1eadp th\u00f4ng tin. D\u00f9 h\u00e0nh \u0111\u1ed9ng l\u00e0 g\u00ec \u0111i ch\u0103ng n\u1eefa, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 s\u1eed d\u1ee5ng c\u1ee5m t\u1eeb \u0111\u00f3 trong l\u1eddi qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n ho\u1eb7c gi\u00fap h\u1ecd hi\u1ec3u \u0111i\u1ec1u ti\u1ebfp theo l\u00e0 g\u00ec.<\/p>\n\n\n\n<p><strong>S\u1eed d\u1ee5ng l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng trong qu\u1ea3ng c\u00e1o Google gi\u00fap \u0111\u1ecbnh h\u00ecnh tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/strong>&#8230;.M\u1ed9t khi h\u1ecd hi\u1ec3u b\u1ea1n mu\u1ed1n h\u1ecd th\u1ef1c hi\u1ec7n \u0111i\u1ec1u g\u00ec, n\u00f3 c\u00f3 th\u1ec3 gi\u00fap lo\u1ea1i b\u1ecf nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng c\u00f3 nhu c\u1ea7u. Th\u1ef1c h\u00e0nh n\u00e0y gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m chi ph\u00ed qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>Khi kh\u00e1ch truy c\u1eadp \u0111\u00e3 \u0111\u1eb7t k\u1ef3 v\u1ecdng c\u1ee7a h\u1ecd v\u1edbi l\u1eddi qu\u1ea3ng c\u00e1o, th\u1ebf th\u00ec trang \u0111\u00edch m\u00e0 h\u1ecd click v\u00e0o ph\u1ea3i ph\u1ea3n \u00e1nh c\u00f9ng l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng \u0111\u00f3. N\u1ebfu b\u1ea1n y\u00eau c\u1ea7u h\u1ecd &#8220;Mua ngay&#8221; trong v\u0103n b\u1ea3n qu\u1ea3ng c\u00e1o, h\u1ecd c\u1ea7n ph\u1ea3i l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 tr\u00ean trang landing page. N\u1ebfu b\u1ea1n ch\u1ec9 y\u00eau c\u1ea7u h\u1ecd &#8220;T\u00ecm hi\u1ec3u th\u00eam&#8221; trong l\u1eddi qu\u1ea3ng c\u00e1o, th\u00ec c\u1ea7n \u0111\u1ea3m b\u1ea3o l\u00e0 trang landing page cung c\u1ea5p th\u00f4ng tin h\u1ecd c\u1ea7n \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh c\u00f3 n\u00ean mua h\u00e0ng hay kh\u00f4ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Tu\u00e2n th\u1ee7 l\u1eddi h\u1ee9a \/ n\u00f3i sao th\u00ec ph\u1ea3i l\u00e0m v\u1eady<\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng: <strong>Trang landing page c\u1ee7a b\u1ea1n ph\u1ea3i ph\u1ea3n \u00e1nh nh\u1eefng g\u00ec m\u00e0 b\u1ea1n \u0111\u00e3 h\u1ee9a h\u1eb9n tr\u00ean Google Ads<\/strong>.<\/p>\n\n\n\n<p>L\u1eddi qu\u1ea3ng c\u00e1o v\u00e0 trang landing page c\u1ea7n ph\u1ea3i ph\u1ed1i h\u1ee3p t\u1ed1t v\u1edbi nhau. D\u00f9 b\u1ea1n n\u00f3i g\u00ec trong l\u1eddi qu\u1ea3ng c\u00e1o, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 th\u00f4ng \u0111i\u1ec7p v\u00e0 \u01b0u \u0111\u00e3i t\u1eeb ad copy \u0111\u1ebfn landing page ph\u1ea3i l\u00e0 tr\u1ea3i nghi\u1ec7m g\u1eafn k\u1ebft.<\/p>\n\n\n\n<p>Khi k\u1ebft n\u1ed1i n\u00e0y b\u1ecb \u0111\u1ee9t g\u00e3y, n\u00f3 c\u00f3 th\u1ec3 tr\u00f4ng gi\u1ed1ng nh\u01b0 th\u1ebf n\u00e0y: M\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ti\u1ebfn h\u00e0nh m\u1ed9t t\u00ecm ki\u1ebfm v\u00e0 click v\u00e0o qu\u1ea3ng c\u00e1o n\u00f3i r\u1eb1ng \u0111\u01b0\u1ee3c &#8220;gi\u1ea3m gi\u00e1 20%&#8221; &#8211; v\u00e0 khi ng\u01b0\u1eddi kh\u00e1ch \u0111\u00f3 truy c\u1eadp trang landing page, ph\u00e1t hi\u1ec7n ra l\u00e0 \u01b0u \u0111\u00e3i \u0111\u00e3 h\u1ebft h\u1ea1n r\u1ed3i. Ho\u1eb7c t\u1ec7 h\u01a1n n\u1eefa l\u00e0 kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 th\u00f4ng tin n\u00e0o v\u1ec1 \u01b0u \u0111\u00e3i c\u1ea3. \u0110i\u1ec1u \u0111\u00f3 th\u1eadt s\u1ef1 kh\u00f3 ch\u1ecbu.<\/p>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 khi\u1ebfn kh\u00e1ch truy c\u1eadp ngh\u0129 v\u1ec1 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng \u1edf giai \u0111o\u1ea1n th\u1ea5y ad copy. Nh\u01b0ng n\u1ebfu l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng kh\u00f4ng c\u00f3 tr\u00ean trang landing page, th\u00ec nh\u1eefng k\u00fd t\u1ef1 qu\u00fd gi\u00e1 trong ad copy c\u0169ng nh\u01b0 s\u1ed1 ti\u1ec1n m\u00e0 b\u1ea1n ph\u1ea3i tr\u1ea3 cho click \u0111\u00f3 \u0111\u00e3 b\u1ecb l\u00e3ng ph\u00ed m\u1ea5t r\u1ed3i. Kh\u00e1ch truy c\u1eadp kh\u00f4ng c\u00f2n s\u1eb5n s\u00e0ng ho\u00e0n th\u00e0nh h\u00e0nh \u0111\u1ed9ng m\u00e0 b\u1ea1n \u0111\u00e3 y\u00eau c\u1ea7u h\u1ecd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nang_cao_ky_nang_viet_loi_quang_cao_cua_ban_tu_click_dau_tien_cho_den_chuyen_doi\"><\/span>N\u00e2ng cao k\u1ef9 n\u0103ng vi\u1ebft l\u1eddi qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n, t\u1eeb click \u0111\u00e2u ti\u00ean cho \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nh\u01b0 ch\u00fang t\u00f4i \u0111\u00e3 n\u00f3i, vi\u1ebft l\u1eddi qu\u1ea3ng c\u00e1o cho Google Ads l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa ngh\u1ec7 thu\u1eadt v\u00e0 khoa h\u1ecdc. <strong>N\u1ebfu l\u1eddi vi\u1ebft qu\u1ea3ng c\u00e1o m\u00e0 ch\u1ec9 thu\u1ea7n t\u00fay l\u00e0 thu\u1eadt to\u00e1n th\u00f4i, th\u00ec gi\u1edd \u0111\u00e3 c\u00f3 v\u00f4 s\u1ed1 ng\u01b0\u1eddi gi\u00e0u c\u00f3 r\u1ed3i<\/strong>.<\/p>\n\n\n\n<p>\u0110i theo c\u00e1c th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t \u1edf tr\u00ean theo kh\u1ea3 n\u0103ng c\u1ee7a b\u1ea1n, nh\u01b0ng \u0111\u1eebng qu\u00ean l\u00fd do ch\u00fang ta c\u00f3 m\u1eb7t \u1edf \u0111\u00e2y: <em>kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/em>. Ch\u00fang ta lu\u00f4n n\u00f3i chuy\u1ec7n v\u1edbi m\u1ecdi ng\u01b0\u1eddi. \u0110i\u1ec1u cu\u1ed1i c\u00f9ng b\u1ea1n n\u00ean l\u00e0m tr\u01b0\u1edbc khi kh\u1edfi ch\u1ea1y b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch Google Ads n\u00e0o l\u00e0 ki\u1ec3m tra k\u1ef9 ad copy c\u1ee7a b\u1ea1n:<\/p>\n\n\n\n<ul>\n<li>\u01afu \u0111\u00e3i \u0111\u00f3 c\u00f3 h\u1ea5p d\u1eabn kh\u00f4ng?<\/li>\n\n\n\n<li>C\u00f3 ph\u1ea3i n\u00f3 ch\u1ec9 bao g\u1ed3m c\u00e1c t\u1eeb kh\u00f3a m\u00e0 th\u00f4i?<\/li>\n\n\n\n<li>T\u00f4i s\u1ebd click v\u00e0o \u0111\u00f3 ch\u1ee9?<\/li>\n<\/ul>\n\n\n\n<p>C\u0169ng \u00e1p d\u1ee5ng \u0111i\u1ec1u n\u00e0y v\u1edbi trang landing page c\u1ee7a b\u1ea1n n\u1eefa. Khi b\u1ea1n bi\u1ebft c\u00e1ch vi\u1ebft n\u1ed9i dung thuy\u1ebft ph\u1ee5c, h\u1ea5p d\u1eabn v\u00e0 thu h\u00fat cho to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch &#8211; khi \u0111\u00f3 vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n\n\n\n<p><em>(L\u01b0\u1ee3c d\u1ecbch t\u1eeb b\u00e0i <a href=\"https:\/\/unbounce.com\/ppc\/write-best-google-ads-copy\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">How to write effective Google Ads copy (with best practices and examples)<\/a> c\u1ee7a t\u00e1c gi\u1ea3 Michelle Morgan, website unbounce)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ec3 vi\u1ebft l\u1eddi qu\u1ea3ng c\u00e1o t\u1ed1t tr\u00ean Google Ads kh\u00f4ng kh\u00f3 \u0111\u00e2u &#8211; nh\u01b0ng \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 \u0111\u00fang, b\u1ea1n c\u1ea7n ph\u1ea3i k\u1ebft h\u1ee3p c\u1ea3 ngh\u1ec7 thu\u1eadt v\u00e0 khoa h\u1ecdc. B\u1ea1n ch\u1ec9 c\u00f3 m\u1ed9t l\u01b0\u1ee3ng nh\u1ecf k\u00fd t\u1ef1 tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm (SERP \/ Search Engine Results Pages), v\u00ec th\u1ebf b\u1ea1n c\u1ea7n t\u00ednh &hellip;<\/p>\n","protected":false},"author":1,"featured_media":24484,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103],"tags":[344],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00e1ch vi\u1ebft qu\u1ea3ng c\u00e1o hay tr\u00ean Google (c\u00e1c th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t) &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/viet-loi-quang-cao-hieu-qua\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00e1ch vi\u1ebft qu\u1ea3ng c\u00e1o hay tr\u00ean Google (c\u00e1c th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t) &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"\u0110\u1ec3 vi\u1ebft l\u1eddi qu\u1ea3ng c\u00e1o t\u1ed1t tr\u00ean Google Ads kh\u00f4ng kh\u00f3 \u0111\u00e2u &#8211; nh\u01b0ng \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 \u0111\u00fang, b\u1ea1n c\u1ea7n ph\u1ea3i k\u1ebft h\u1ee3p c\u1ea3 ngh\u1ec7 thu\u1eadt v\u00e0 khoa h\u1ecdc. 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