{"id":24180,"date":"2023-07-20T18:31:02","date_gmt":"2023-07-20T11:31:02","guid":{"rendered":"https:\/\/kiencang.net\/?p=24180"},"modified":"2023-08-20T23:38:20","modified_gmt":"2023-08-20T16:38:20","slug":"thuc-hanh-nhom-tu-khoa-ad","status":"publish","type":"post","link":"https:\/\/kiencang.net\/thuc-hanh-nhom-tu-khoa-ad\/","title":{"rendered":"Th\u1ef1c h\u00e0nh nh\u00f3m t\u1eeb kh\u00f3a trong Google Ads \u0111\u1ec3 t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o"},"content":{"rendered":"\n<p>M\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c <a href=\"https:\/\/kiencang.net\/nhom-tu-khoa-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">nh\u00f3m t\u1eeb kh\u00f3a (keyword grouping) trong Google Ads<\/a> kh\u00f4ng g\u00ec kh\u00e1c ngo\u00e0i vi\u1ec7c b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 h\u01a1n. Nh\u01b0ng t\u1ea1i sao nh\u00f3m t\u1eeb kh\u00f3a l\u1ea1i gi\u00fap qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 h\u01a1n?<\/p>\n\n\n\n<p>Nguy\u00ean nh\u00e2n l\u00e0 v\u00ec:<\/p>\n\n\n\n<ul>\n<li><strong>Nh\u00f3m t\u1eeb kh\u00f3a gi\u00fap b\u1ea1n vi\u1ebft l\u1eddi qu\u1ea3ng c\u00e1o (ad copy) t\u1ed1t h\u01a1n<\/strong>. K\u1ebft qu\u1ea3 l\u00e0 Google Ads s\u1ebd \u0111\u00e1nh gi\u00e1 \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng (quality score) c\u1ee7a qu\u1ea3ng c\u00e1o \u0111\u00f3 t\u1ed1t h\u01a1n. Ngo\u00e0i ra ad copy ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi t\u1eeb kh\u00f3a c\u0169ng th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn CTR (t\u1ef7 l\u1ec7 click v\u00e0o qu\u1ea3ng c\u00e1o) cao h\u01a1n, do v\u1eady theo th\u1eddi gian qu\u1ea3ng c\u00e1o qu\u1ea3ng c\u00e1o \u0111\u00f3 c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao h\u01a1n c\u00e1c qu\u1ea3ng c\u00e1o m\u00e0 t\u1eeb kh\u00f3a kh\u00f4ng \u0111\u01b0\u1ee3c nh\u00f3m ch\u00ednh x\u00e1c (Google Ads \u0111i\u1ec1u ch\u1ec9nh ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o theo k\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf \u0111\u1ea1t \u0111\u01b0\u1ee3c, \u0111\u00e1nh gi\u00e1 \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng l\u00fac ban \u0111\u1ea7u ch\u1ec9 l\u00e0 m\u1ed1c kh\u1edfi \u0111\u1ed9ng, n\u00f3i c\u00e1ch kh\u00e1c k\u1ec3 c\u1ea3 \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a b\u1ea1n \u1ed5n l\u00fac \u0111\u1ea7u nh\u01b0ng k\u1ebft qu\u1ea3 cho th\u1ea5y CTR c\u1ee7a b\u1ea1n th\u1ea5p h\u01a1n so v\u1edbi trung b\u00ecnh th\u00ec qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 khuynh h\u01b0\u1edbng \u00edt \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i h\u01a1n. \u0110i\u1ec1u \u0111\u00f3 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi vi\u1ec7c b\u1ea1n s\u1ebd c\u00f3 \u00edt kh\u00e1ch h\u00e0ng h\u01a1n!).<\/li>\n\n\n\n<li>Nh\u00f3m t\u1eeb kh\u00f3a c\u0169ng gi\u00fap b\u1ea1n <a href=\"https:\/\/kiencang.net\/landing-page-tot\/\" target=\"_blank\" rel=\"noreferrer noopener\">t\u1ea1o \u0111\u01b0\u1ee3c trang landing page t\u1ed1t h\u01a1n<\/a>. Khi nh\u00f3m t\u1eeb kh\u00f3a b\u1ea1n hi\u1ec3u h\u01a1n \u0111\u01b0\u1ee3c <a href=\"https:\/\/kiencang.net\/y-dinh-tim-kiem\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm (search intent)<\/a>, v\u00e0 b\u1ea1n s\u1ebd bi\u1ebft c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh landing page ho\u1eb7c t\u1eeb kh\u00f3a k\u00edch ho\u1ea1t qu\u1ea3ng c\u00e1o sao cho ch\u00fang kh\u1edbp v\u1edbi nhau: (1) b\u1ea1n ch\u1ec9nh s\u1eeda trang landing page \u0111\u1ec3 n\u1ed9i dung c\u1ee7a n\u00f3 ph\u00f9 h\u1ee3p v\u1edbi nh\u00f3m t\u1eeb kh\u00f3a m\u00e0 b\u1ea1n mu\u1ed1n h\u01b0\u1edbng t\u1edbi, ho\u1eb7c\/v\u00e0 (2) b\u1ea1n lo\u1ea1i b\u1ecf c\u00e1c t\u1eeb kh\u00f3a m\u00e0 trang landing page c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f3 n\u1ed9i dung \u0111\u00e1p \u1ee9ng cho n\u00f3. D\u00f9 b\u1ea1n \u0111i theo h\u01b0\u1edbng n\u00e0o, th\u00ec trang landing page s\u1ebd c\u00f3 xu h\u01b0\u1edbng ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi t\u1eeb kh\u00f3a qu\u1ea3ng c\u00e1o, d\u1eabn \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t h\u01a1n, k\u1ebft qu\u1ea3 l\u00e0 chi ph\u00ed gi\u1ea3m, c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t. <\/li>\n<\/ul>\n\n\n\n<p>Ch\u00fang ta c\u1ea7n nh\u1edb l\u00e0:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><strong>Ad Rank (th\u1ee9 h\u1ea1ng qu\u1ea3ng c\u00e1o) = CPC (s\u1ed1 ti\u1ec1n b\u1ecf ra \u0111\u1ec3 \u0111\u1ea5u gi\u00e1) * Quality Score (\u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o)<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>V\u00e0 \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o th\u00ec ph\u1ee5 thu\u1ed9c ch\u1ee7 y\u1ebfu v\u00e0o:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><strong>Quality Score (\u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o) = Keywords (t\u1eeb kh\u00f3a) * Ad Copy (l\u1eddi vi\u1ebft qu\u1ea3ng c\u00e1o) * Landing Page (trang \u0111\u00edch)<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>S\u1ef1 \u0111\u1ed3ng b\u1ed9 gi\u1eefa t\u1eeb kh\u00f3a, l\u1eddi vi\u1ebft qu\u1ea3ng c\u00e1o v\u00e0 landing page ch\u1eafc ch\u1eafn s\u1ebd \u0111em \u0111\u1ebfn \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t h\u01a1n. V\u00e0 <em>nh\u00f3m t\u1eeb kh\u00f3a l\u00e0 m\u1ed9t trong c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 b\u1ea1n \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3<\/em>.<\/p>\n\n\n\n<p>Xem th\u00eam: <a href=\"https:\/\/support.google.com\/google-ads\/answer\/6167118?sjid=18423052882916748905-AP\" target=\"_blank\" rel=\"noreferrer noopener\">\u0110\u1ecbnh ngh\u0129a ch\u00ednh th\u1ee9c t\u1eeb Google v\u1ec1 \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o<\/a>.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d5f11b785\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d5f11b785\"  type=\"checkbox\" id=\"item-6577d5f11b785\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/thuc-hanh-nhom-tu-khoa-ad\/#Cong_cu_nghien_cuu_tu_khoa\" title=\"C\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a\">C\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/thuc-hanh-nhom-tu-khoa-ad\/#Tan_dung_bieu_do_de_hieu_hon_ve_tu_khoa\" title=\"T\u1eadn d\u1ee5ng bi\u1ec3u \u0111\u1ed3 \u0111\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 t\u1eeb kh\u00f3a\">T\u1eadn d\u1ee5ng bi\u1ec3u \u0111\u1ed3 \u0111\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 t\u1eeb kh\u00f3a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/thuc-hanh-nhom-tu-khoa-ad\/#Them_cot_de_co_them_thong_tin_ve_tu_khoa\" title=\"Th\u00eam c\u1ed9t \u0111\u1ec3 c\u00f3 th\u00eam th\u00f4ng tin v\u1ec1 t\u1eeb kh\u00f3a\">Th\u00eam c\u1ed9t \u0111\u1ec3 c\u00f3 th\u00eam th\u00f4ng tin v\u1ec1 t\u1eeb kh\u00f3a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/thuc-hanh-nhom-tu-khoa-ad\/#Dieu_chinh_tu_khoa\" title=\"\u0110i\u1ec1u ch\u1ec9nh t\u1eeb kh\u00f3a\">\u0110i\u1ec1u ch\u1ec9nh t\u1eeb kh\u00f3a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/thuc-hanh-nhom-tu-khoa-ad\/#Tai_ve_y_tuong_tu_khoa\" title=\"T\u1ea3i v\u1ec1 \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a\">T\u1ea3i v\u1ec1 \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kiencang.net\/thuc-hanh-nhom-tu-khoa-ad\/#Nhan_danh_sach_tu_khoa_dua_tren_noi_dung_cua_trang_landing_page_hoac_toan_bo_website_cua_ban\" title=\"Nh\u1eadn danh s\u00e1ch t\u1eeb kh\u00f3a d\u1ef1a tr\u00ean n\u1ed9i dung c\u1ee7a trang landing page ho\u1eb7c to\u00e0n b\u1ed9 website c\u1ee7a b\u1ea1n\">Nh\u1eadn danh s\u00e1ch t\u1eeb kh\u00f3a d\u1ef1a tr\u00ean n\u1ed9i dung c\u1ee7a trang landing page ho\u1eb7c to\u00e0n b\u1ed9 website c\u1ee7a b\u1ea1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kiencang.net\/thuc-hanh-nhom-tu-khoa-ad\/#Thuc_hanh_nhom_cac_tu_khoa\" title=\"Th\u1ef1c h\u00e0nh nh\u00f3m c\u00e1c t\u1eeb kh\u00f3a\">Th\u1ef1c h\u00e0nh nh\u00f3m c\u00e1c t\u1eeb kh\u00f3a<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cong_cu_nghien_cuu_tu_khoa\"><\/span>C\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Ads c\u00f3 s\u1eb5n c\u00f4ng c\u1ee5 \u0111\u1ec3 ch\u00fang ta nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a, t\u1eeb \u0111\u00f3 nh\u00f3m cho hi\u1ec7u qu\u1ea3, c\u0169ng nh\u01b0 c\u00e1c c\u00f4ng vi\u1ec7c li\u00ean quan kh\u00e1c.<\/p>\n\n\n\n<p>\u0110\u1ec3 v\u00e0o ti\u1ec7n \u00edch n\u00e0y b\u1ea1n l\u00e0m nh\u01b0 sau: <strong>C\u00f4ng c\u1ee5 &gt; C\u00f4ng c\u1ee5 l\u1eadp k\u1ebf ho\u1ea1ch t\u1eeb kh\u00f3a &gt; Kh\u00e1m ph\u00e1 c\u00e1c t\u1eeb kh\u00f3a m\u1edbi<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/kham-pha-tu-khoa-moi.png\"><img loading=\"lazy\" decoding=\"async\" width=\"957\" height=\"753\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/kham-pha-tu-khoa-moi.png\" alt=\"C\u00f4ng c\u1ee5 kh\u00e1m ph\u00e1 t\u1eeb kh\u00f3a m\u1edbi\" class=\"wp-image-24181\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/kham-pha-tu-khoa-moi.png 957w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/kham-pha-tu-khoa-moi-300x236.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/kham-pha-tu-khoa-moi-768x604.png 768w\" sizes=\"(max-width: 957px) 100vw, 957px\" \/><\/a><figcaption class=\"wp-element-caption\">C\u00f4ng c\u1ee5 kh\u00e1m ph\u00e1 t\u1eeb kh\u00f3a m\u1edbi<\/figcaption><\/figure><\/div>\n\n\n<p>Sau \u0111\u00f3 nh\u1eadp t\u1eeb kh\u00f3a m\u00e0 b\u1ea1n mu\u1ed1n ki\u1ec3m tra:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/nhap-tu-khoa.png\"><img loading=\"lazy\" decoding=\"async\" width=\"989\" height=\"506\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/nhap-tu-khoa.png\" alt=\"Nh\u1eadp t\u1eeb kh\u00f3a b\u1ea1n mu\u1ed1n kh\u1ea3o s\u00e1t\" class=\"wp-image-24182\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/nhap-tu-khoa.png 989w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/nhap-tu-khoa-300x153.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/nhap-tu-khoa-768x393.png 768w\" sizes=\"(max-width: 989px) 100vw, 989px\" \/><\/a><figcaption class=\"wp-element-caption\">Nh\u1eadp t\u1eeb kh\u00f3a b\u1ea1n mu\u1ed1n kh\u1ea3o s\u00e1t<\/figcaption><\/figure><\/div>\n\n\n<p>N\u00f3 s\u1ebd hi\u1ec3n th\u1ecb r\u1ea5t chi ti\u1ebft c\u00e1c th\u00f4ng tin li\u00ean quan \u0111\u1ebfn t\u1eeb kh\u00f3a \u0111\u1ec3 b\u1ea1n tham kh\u1ea3o:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/ket-qua-phan-tich.png\"><img loading=\"lazy\" decoding=\"async\" width=\"997\" height=\"792\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/ket-qua-phan-tich.png\" alt=\"K\u1ebft qu\u1ea3 ph\u00e2n t\u00edch t\u1eeb kh\u00f3a \" class=\"wp-image-24183\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/ket-qua-phan-tich.png 997w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/ket-qua-phan-tich-300x238.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/ket-qua-phan-tich-768x610.png 768w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/><\/a><figcaption class=\"wp-element-caption\">K\u1ebft qu\u1ea3 ph\u00e2n t\u00edch t\u1eeb kh\u00f3a<\/figcaption><\/figure><\/div>\n\n\n<p>C\u00e1c th\u00f4ng tin ch\u00ednh bao g\u1ed3m:<\/p>\n\n\n\n<ul>\n<li><strong>S\u1ed1 l\u1ea7n t\u00ecm ki\u1ebfm trung b\u00ecnh h\u00e0ng th\u00e1ng (search volume)<\/strong>: ch\u1ec9 s\u1ed1 n\u00e0y c\u00e0ng cao th\u00ec kh\u1ea3 n\u0103ng b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp (traffic) cao c\u00e0ng l\u1edbn.<\/li>\n\n\n\n<li>Hover qua c\u00e1i bi\u1ec3u \u0111\u1ed3 nh\u1ecf b\u00e9 ngay b\u00ean c\u1ea1nh b\u1ea1n s\u1ebd th\u1ea5y bi\u1ebfn \u0111\u1ed9ng c\u1ee7a l\u01b0\u1ee3t t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a \u0111\u00f3 trong v\u00f2ng 12 th\u00e1ng qua:<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/bieu-do-bien-dong.png\"><img loading=\"lazy\" decoding=\"async\" width=\"618\" height=\"350\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/bieu-do-bien-dong.png\" alt=\"Bi\u1ec3u \u0111\u1ed3 bi\u1ebfn \u0111\u1ed9ng c\u1ee7a t\u1eeb kh\u00f3a trogn v\u00f2ng 12 th\u00e1ng\" class=\"wp-image-24184\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/bieu-do-bien-dong.png 618w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/bieu-do-bien-dong-300x170.png 300w\" sizes=\"(max-width: 618px) 100vw, 618px\" \/><\/a><figcaption class=\"wp-element-caption\">Bi\u1ec3u \u0111\u1ed3 bi\u1ebfn \u0111\u1ed9ng c\u1ee7a t\u1eeb kh\u00f3a trong v\u00f2ng 12 th\u00e1ng<\/figcaption><\/figure><\/div>\n\n\n<p>C\u00e1i bi\u1ec3u \u0111\u1ed3 n\u00e0y c\u00f3 th\u1ec3 r\u1ea5t c\u00f3 \u00edch trong tr\u01b0\u1eddng h\u1ee3p ch\u00fang ta c\u1ea7n n\u1eafm th\u00f4ng tin c\u00e1c t\u1eeb kh\u00f3a theo m\u00f9a v\u1ee5 (v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 c\u00f3 nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ch\u1ec9 t\u0103ng nhu c\u1ea7u v\u00e0o m\u1ed9t s\u1ed1 d\u1ecbp n\u00e0o \u0111\u00f3 trong n\u0103m nh\u01b0 c\u00e1c \u0111\u1ee3t 8\/3, 20\/10, 20\/11, 30\/4, l\u1ec5 t\u1ebft, c\u01b0\u1edbi h\u1ecfi&#8230;). Ho\u1eb7c khi b\u1ea1n c\u1ea7n bi\u1ebft xu h\u01b0\u1edbng t\u0103ng, gi\u1ea3m nhu c\u1ea7u \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c (v\u00ed d\u1ee5 \u0111i\u1ec1u ch\u1ec9nh ng\u00e2n s\u00e1ch theo nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng).<\/p>\n\n\n\n<ul>\n<li><strong>M\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh chia l\u00e0m 3 m\u1ee9c<\/strong>: Cao, Trung B\u00ecnh v\u00e0 Th\u1ea5p. Cho th\u1ea5y t\u1eeb kh\u00f3a \u0111\u00f3 c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi \u0111\u1ea5u th\u1ea7u ho\u1eb7c\/v\u00e0 gi\u00e1 th\u1ea7u cao hay kh\u00f4ng.<\/li>\n\n\n\n<li><strong>Gi\u00e1 th\u1ea7u \u0111\u1ea7u trang (th\u1ea5p v\u00e0 cao)<\/strong>: cho th\u1ea5y kho\u1ea3ng gi\u00e1 m\u00e0 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o th\u01b0\u1eddng \u0111\u1ea5u th\u1ea7u \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed \u0111\u1ea7u trang.<\/li>\n\n\n\n<li><strong>Tr\u1ea1ng th\u00e1i t\u00e0i kho\u1ea3n<\/strong>: l\u00e0 th\u00f4ng tin cho ch\u00fang ta bi\u1ebft l\u00e0 t\u1eeb kh\u00f3a \u0111\u00f3 hi\u1ec7n \u0111\u00e3 n\u1eb1m trong t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o c\u1ee7a ch\u00fang ta hay ch\u01b0a? (t\u1ee9c l\u00e0 c\u00f3 trong m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o n\u00e0o \u0111\u00f3).<\/li>\n<\/ul>\n\n\n\n<p><strong>L\u01b0u \u00fd nh\u1ecf<\/strong>: Ch\u1ec9 c\u00e1c t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o ho\u1ea1t \u0111\u1ed9ng m\u1ed9t th\u1eddi gian t\u01b0\u01a1ng \u0111\u1ed1i v\u00e0 \u0111\u00e3 chi ti\u00eau m\u1ed9t kho\u1ea3n ti\u1ec1n nh\u1ea5t \u0111\u1ecbnh th\u00ec c\u00e1c th\u1ed1ng k\u00ea v\u1ec1 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a m\u1edbi th\u1ef1c s\u1ef1 chi ti\u1ebft. Tr\u01b0\u1eddng h\u1ee3p c\u00e1c t\u00e0i kho\u1ea3n Google Ads m\u1edbi \u0111\u0103ng k\u00fd, th\u00f4ng tin s\u1ebd b\u1ecb h\u1ea1n ch\u1ebf nhi\u1ec1u, ch\u1ee7 y\u1ebfu l\u00e0 ph\u1ea7n th\u1ed1ng k\u00ea li\u00ean quan \u0111\u1ebfn l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp h\u00e0ng th\u00e1ng. V\u00ed d\u1ee5 \u0111\u00e2y l\u00e0 b\u1ea3ng ph\u00e2n t\u00edch c\u1ee7a m\u1ed9t t\u00e0i kho\u1ea3n m\u1edbi:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/thong-ke-han-che.png\"><img loading=\"lazy\" decoding=\"async\" width=\"998\" height=\"814\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/thong-ke-han-che.png\" alt=\"Th\u1ed1ng k\u00ea b\u1ecb h\u1ea1n ch\u1ebf \u1edf nh\u1eefng t\u00e0i kho\u1ea3n m\u1edbi ch\u01b0a ch\u1ea1y chi\u1ebfn d\u1ecbch\" class=\"wp-image-24186\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/thong-ke-han-che.png 998w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/thong-ke-han-che-300x245.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/thong-ke-han-che-768x626.png 768w\" sizes=\"(max-width: 998px) 100vw, 998px\" \/><\/a><figcaption class=\"wp-element-caption\">Th\u1ed1ng k\u00ea b\u1ecb h\u1ea1n ch\u1ebf \u1edf nh\u1eefng t\u00e0i kho\u1ea3n m\u1edbi ch\u01b0a ch\u1ea1y chi\u1ebfn d\u1ecbch, n\u00f3 cho kho\u1ea3ng v\u1ec1 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm thay v\u00ec s\u1ed1 li\u1ec7u c\u1ee5 th\u1ec3 nh\u01b0 t\u00e0i kho\u1ea3n \u0111\u00e3 ch\u1ea1y<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tan_dung_bieu_do_de_hieu_hon_ve_tu_khoa\"><\/span>T\u1eadn d\u1ee5ng bi\u1ec3u \u0111\u1ed3 \u0111\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 t\u1eeb kh\u00f3a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ngay khi b\u1ea1n th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a tr\u00ean Google Ads, b\u1ea1n s\u1ebd th\u1ea5y m\u1ed9t bi\u1ec3u \u0111\u1ed3 nh\u01b0 th\u1ebf n\u00e0y:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/bieu-do-tu-khoa.png\"><img loading=\"lazy\" decoding=\"async\" width=\"994\" height=\"475\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/bieu-do-tu-khoa.png\" alt=\"Bi\u1ec3u \u0111\u1ed3 t\u1eeb kh\u00f3a tr\u00ean Google Ads\" class=\"wp-image-24203\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/bieu-do-tu-khoa.png 994w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/bieu-do-tu-khoa-300x143.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/bieu-do-tu-khoa-768x367.png 768w\" sizes=\"(max-width: 994px) 100vw, 994px\" \/><\/a><figcaption class=\"wp-element-caption\">Bi\u1ec3u \u0111\u1ed3 t\u1eeb kh\u00f3a tr\u00ean Google Ads<\/figcaption><\/figure><\/div>\n\n\n<p>C\u00e1i n\u00e0y l\u00e0 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a theo th\u00e1ng trong v\u00f2ng m\u1ed9t n\u0103m.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 click v\u00e0o bi\u1ec3u t\u01b0\u1ee3ng Bi\u1ec3u \u0111\u1ed3 \u0111\u1ec3 xem th\u00eam c\u00e1c th\u1ee9 kh\u00e1c, ch\u1eb3ng h\u1ea1n:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/phan-tich-theo-nen-tang.png\"><img loading=\"lazy\" decoding=\"async\" width=\"531\" height=\"303\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/phan-tich-theo-nen-tang.png\" alt=\"Ph\u00e2n t\u00edch theo n\u1ec1n t\u1ea3ng\" class=\"wp-image-24204\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/phan-tich-theo-nen-tang.png 531w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/phan-tich-theo-nen-tang-300x171.png 300w\" sizes=\"(max-width: 531px) 100vw, 531px\" \/><\/a><figcaption class=\"wp-element-caption\">Ph\u00e2n t\u00edch theo n\u1ec1n t\u1ea3ng<\/figcaption><\/figure><\/div>\n\n\n<p>Ph\u00e2n t\u00edch theo n\u1ec1n t\u1ea3ng gi\u00fap b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng hay \u1edf tr\u00ean di \u0111\u1ed9ng hay m\u00e1y b\u00e0n h\u01a1n khi t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a m\u00e0 b\u1ea1n \u0111ang nh\u1eafm t\u1edbi. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 quan tr\u1ecdng theo h\u01b0\u1edbng b\u1ea1n ch\u0103m ch\u00fat t\u1ed1i \u01b0u cho landing page tr\u00ean di \u0111\u1ed9ng hay m\u00e1y b\u00e0n nhi\u1ec1u h\u01a1n. <\/p>\n\n\n\n<p>C\u00f2n ph\u00e2n t\u00edch theo v\u1ecb tr\u00ed s\u1ebd ti\u1ebft l\u1ed9 c\u00e1c t\u1ec9nh th\u00e0nh n\u00e0o t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a \u0111\u00f3 nhi\u1ec1u h\u01a1n (c\u00e1i n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh b\u1ea1n t\u1eadp trung v\u00e0o v\u00f9ng \u0111\u1ecba l\u00fd n\u00e0o):<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/phan-tich-theo-vi-tri.png\"><img loading=\"lazy\" decoding=\"async\" width=\"611\" height=\"306\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/phan-tich-theo-vi-tri.png\" alt=\"Ph\u00e2n t\u00edch theo v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd\" class=\"wp-image-24205\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/phan-tich-theo-vi-tri.png 611w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/phan-tich-theo-vi-tri-300x150.png 300w\" sizes=\"(max-width: 611px) 100vw, 611px\" \/><\/a><figcaption class=\"wp-element-caption\">Ph\u00e2n t\u00edch theo v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Them_cot_de_co_them_thong_tin_ve_tu_khoa\"><\/span>Th\u00eam c\u1ed9t \u0111\u1ec3 c\u00f3 th\u00eam th\u00f4ng tin v\u1ec1 t\u1eeb kh\u00f3a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u1eb7c \u0111\u1ecbnh th\u00ec Google Ads kh\u00f4ng hi\u1ec3n th\u1ecb h\u1ebft d\u1eef li\u1ec7u m\u00e0 n\u00f3 c\u00f3 v\u1ec1 t\u1eeb kh\u00f3a, n\u1ebfu mu\u1ed1n bi\u1ebft th\u00eam th\u00f4ng tin b\u1ea1n click v\u00e0o bi\u1ec3u t\u01b0\u1ee3ng C\u1ed9t, r\u1ed3i click <strong>S\u1eeda \u0111\u1ed5i c\u1ed9t<\/strong>, ti\u1ebfp \u0111\u1ebfn ch\u1ecdn t\u1ea5t c\u1ea3 c\u00e1c ph\u1ea7n \u0111ang c\u00f3:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/sua-doi-cot.png\"><img loading=\"lazy\" decoding=\"async\" width=\"519\" height=\"215\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/sua-doi-cot.png\" alt=\"S\u1eeda \u0111\u1ed5i c\u1ed9t\" class=\"wp-image-24197\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/sua-doi-cot.png 519w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/sua-doi-cot-300x124.png 300w\" sizes=\"(max-width: 519px) 100vw, 519px\" \/><\/a><figcaption class=\"wp-element-caption\">S\u1eeda \u0111\u1ed5i c\u1ed9t<\/figcaption><\/figure><\/div>\n\n\n<p>V\u00e0 <strong>\u00c1p d\u1ee5ng<\/strong>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/sua-doi-cot-2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"821\" height=\"703\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/sua-doi-cot-2.png\" alt=\"\u00c1p d\u1ee5ng c\u00e1c c\u1ed9t mu\u1ed1n th\u00eam v\u00e0o\" class=\"wp-image-24198\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/sua-doi-cot-2.png 821w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/sua-doi-cot-2-300x257.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/sua-doi-cot-2-768x658.png 768w\" sizes=\"(max-width: 821px) 100vw, 821px\" \/><\/a><figcaption class=\"wp-element-caption\">\u00c1p d\u1ee5ng c\u00e1c c\u1ed9t mu\u1ed1n th\u00eam v\u00e0o<\/figcaption><\/figure><\/div>\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh k\u00e9o th\u1ea3 v\u1ecb tr\u00ed c\u1ed9t n\u1ebfu mu\u1ed1n (n\u00f3 \u1edf b\u00ean tay ph\u1ea3i):<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/vi-tri-cot.png\"><img loading=\"lazy\" decoding=\"async\" width=\"247\" height=\"572\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/vi-tri-cot.png\" alt=\"\u0110i\u1ec1u ch\u1ec9nh v\u1ecb tr\u00ed c\u1ed9t\" class=\"wp-image-24200\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/vi-tri-cot.png 247w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/vi-tri-cot-130x300.png 130w\" sizes=\"(max-width: 247px) 100vw, 247px\" \/><\/a><figcaption class=\"wp-element-caption\">\u0110i\u1ec1u ch\u1ec9nh v\u1ecb tr\u00ed c\u1ed9t<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dieu_chinh_tu_khoa\"><\/span>\u0110i\u1ec1u ch\u1ec9nh t\u1eeb kh\u00f3a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110i\u1ec1u ch\u1ec9nh t\u1eeb kh\u00f3a l\u00e0 bi\u1ec7n ph\u00e1p l\u1ecdc t\u1eeb kh\u00f3a \u0111\u1ec3 thu h\u1eb9p s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a l\u1ea1i, gi\u00fap ch\u00fang ta tr\u00e1nh b\u1ecb ng\u1ee3p tr\u01b0\u1edbc s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a qu\u00e1 l\u1edbn.<\/p>\n\n\n\n<p>Ph\u1ea7n \u0111i\u1ec1u ch\u1ec9nh t\u1eeb kh\u00f3a n\u1eb1m ngay ph\u00eda b\u00ean tay ph\u1ea3i c\u1ee7a ph\u1ea7n \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/dieu-chinh-tu-khoa.png\"><img loading=\"lazy\" decoding=\"async\" width=\"343\" height=\"321\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/dieu-chinh-tu-khoa.png\" alt=\"\u0110i\u1ec1u ch\u1ec9nh t\u1eeb kh\u00f3a\" class=\"wp-image-24187\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/dieu-chinh-tu-khoa.png 343w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/dieu-chinh-tu-khoa-300x281.png 300w\" sizes=\"(max-width: 343px) 100vw, 343px\" \/><\/a><figcaption class=\"wp-element-caption\">\u0110i\u1ec1u ch\u1ec9nh t\u1eeb kh\u00f3a<\/figcaption><\/figure><\/div>\n\n\n<p>B\u1ea1n mu\u1ed1n \u0111i\u1ec1u ch\u1ec9nh theo h\u01b0\u1edbng n\u00e0o th\u00ec click v\u00e0o t\u00f9y ch\u1ecdn \u0111\u00f3, ch\u1eb3ng h\u1ea1n t\u00f4i mu\u1ed1n l\u1ecdc t\u1eeb kh\u00f3a theo th\u01b0\u01a1ng hi\u1ec7u th\u00ec t\u00f4i click v\u00e0o ph\u1ea7n tr\u00ean c\u00f9ng:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/loc-cac-tu-khoa.png\"><img loading=\"lazy\" decoding=\"async\" width=\"340\" height=\"555\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/loc-cac-tu-khoa.png\" alt=\"L\u1ecdc t\u1eeb kh\u00f3a theo th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-24188\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/loc-cac-tu-khoa.png 340w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/loc-cac-tu-khoa-184x300.png 184w\" sizes=\"(max-width: 340px) 100vw, 340px\" \/><\/a><figcaption class=\"wp-element-caption\">L\u1ecdc t\u1eeb kh\u00f3a theo th\u01b0\u01a1ng hi\u1ec7u<\/figcaption><\/figure><\/div>\n\n\n<p>\u1ede tr\u00ean l\u00e0 t\u00f4i ch\u1ec9 ch\u1ecdn t\u1eeb kh\u00f3a &#8220;t\u00ean mi\u1ec1n&#8221; c\u00f3 \u0111i k\u00e8m th\u01b0\u01a1ng hi\u1ec7u m\u00e0 th\u00f4i.<\/p>\n\n\n\n<p><strong>L\u01b0u \u00fd<\/strong>: B\u1ed9 l\u1ecdc n\u00e0y c\u00f3 c\u00e1c ph\u1ea7n l\u1ecdc thay \u0111\u1ed5i linh ho\u1ea1t d\u1ef1a theo t\u1eeb kh\u00f3a m\u00e0 ch\u00fang ta nh\u1eadp v\u00e0o, ch\u1ee9 kh\u00f4ng c\u1ed1 \u0111\u1ecbnh. V\u00ed d\u1ee5 v\u1edbi t\u1eeb kh\u00f3a &#8220;son m\u00f4i&#8221;, b\u1ea1n s\u1ebd th\u1ea5y b\u1ed9 l\u1ecdc nh\u01b0 sau:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/bo-loc-linh-hoat.png\"><img loading=\"lazy\" decoding=\"async\" width=\"334\" height=\"319\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/bo-loc-linh-hoat.png\" alt=\"B\u1ed9 l\u1ecdc linh ho\u1ea1t theo t\u1eeb kh\u00f3a\" class=\"wp-image-24189\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/bo-loc-linh-hoat.png 334w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/bo-loc-linh-hoat-300x287.png 300w\" sizes=\"(max-width: 334px) 100vw, 334px\" \/><\/a><figcaption class=\"wp-element-caption\">B\u1ed9 l\u1ecdc linh ho\u1ea1t theo t\u1eeb kh\u00f3a, \u1edf \u0111\u00e2y ch\u00fang ta th\u1ea5y c\u00f3 th\u00eam l\u1ecdc m\u00e0u s\u1eafc. Google Ads \u0111\u1ee7 th\u00f4ng minh \u0111\u1ec3 nh\u1eadn ra ng\u01b0\u1eddi t\u00ecm ki\u1ebfm khi t\u00ecm son m\u00f4i hay g\u1eafn th\u00eam m\u00e0u s\u1eafc trong t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tai_ve_y_tuong_tu_khoa\"><\/span>T\u1ea3i v\u1ec1 \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Th\u00f4ng th\u01b0\u1eddng ch\u00fang ta s\u1ebd c\u1ea7n t\u1ea3i v\u1ec1 c\u00e1c \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a n\u00e0y v\u00e0 thao t\u00e1c n\u00f3 tr\u00ean \u1ee9ng d\u1ee5ng ki\u1ec3u Excels \u0111\u1ec3 \u0111\u01b0\u1ee3c ti\u1ec7n l\u1ee3i h\u01a1n.<\/p>\n\n\n\n<p>T\u00f4i s\u1ebd t\u1ea3i v\u1ec1 \u0111\u1ecbnh d\u1ea1ng .csv r\u1ed3i up l\u00ean Google trang t\u00ednh (n\u1eb1m trong Google Drive) \u0111\u1ec3 x\u1eed l\u00fd.<\/p>\n\n\n\n<p>C\u00e1ch l\u00e0m nh\u01b0 sau:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/tai-y-tuong-tu-khoa.png\"><img loading=\"lazy\" decoding=\"async\" width=\"737\" height=\"491\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/tai-y-tuong-tu-khoa.png\" alt=\"T\u1ea3i \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a xu\u1ed1ng\" class=\"wp-image-24191\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/tai-y-tuong-tu-khoa.png 737w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/tai-y-tuong-tu-khoa-300x200.png 300w\" sizes=\"(max-width: 737px) 100vw, 737px\" \/><\/a><figcaption class=\"wp-element-caption\">T\u1ea3i \u00fd t\u01b0\u1edfng t\u1eeb kh\u00f3a xu\u1ed1ng<\/figcaption><\/figure><\/div>\n\n\n<p>T\u1ea3i xu\u1ed1ng \u0111\u1ecbnh d\u1ea1ng .csv:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/dinh-dang-csv.png\"><img loading=\"lazy\" decoding=\"async\" width=\"383\" height=\"152\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/dinh-dang-csv.png\" alt=\"T\u1ea3i xu\u1ed1ng \u0111\u1ecbnh d\u1ea1ng csv\" class=\"wp-image-24192\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/dinh-dang-csv.png 383w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/dinh-dang-csv-300x119.png 300w\" sizes=\"(max-width: 383px) 100vw, 383px\" \/><\/a><figcaption class=\"wp-element-caption\">T\u1ea3i xu\u1ed1ng \u0111\u1ecbnh d\u1ea1ng .csv<\/figcaption><\/figure><\/div>\n\n\n<p>H\u1ecfi: T\u1ea1i sao kh\u00f4ng l\u1ef1a ch\u1ecdn Google Trang t\u00ednh lu\u00f4n m\u00e0 ph\u1ea3i t\u1ea3i xu\u1ed1ng .csv r\u1ed3i m\u1edbi t\u1ea3i l\u00ean Google Trang t\u00ednh chi cho m\u1ea5t c\u00f4ng?<\/p>\n\n\n\n<p>Tr\u1ea3 l\u1eddi: L\u00fd do l\u00e0 v\u00ec khi t\u00f4i l\u00e0m nh\u01b0 v\u1eady th\u00ec c\u00e1c con s\u1ed1 kh\u00f4ng \u1edf \u0111\u1ecbnh d\u1ea1ng s\u1ed1 li\u1ec7u n\u1eefa, \u0111i\u1ec1u \u0111\u00f3 d\u1eabn \u0111\u1ebfn vi\u1ec7c s\u1eafp x\u1ebfp tr\u1edf n\u00ean kh\u00f3 kh\u0103n. T\u00f4i kh\u00f4ng r\u00f5 l\u00fd do t\u1ea1i sao. C\u00f2n khi t\u1ea3i \u1edf \u0111\u1ecbnh d\u1ea1ng .csv l\u00ean th\u00ec n\u00f3 v\u1eabn gi\u1eef \u0111\u1ecbnh d\u1ea1ng s\u1ed1 cho c\u00e1c th\u1ed1ng k\u00ea.<\/p>\n\n\n\n<p>Sau khi t\u1ea3i l\u00ean Google Drive, b\u1ea1n l\u00e0m nh\u01b0 sau \u0111\u1ec3 m\u1edf b\u1ea3ng t\u1eeb kh\u00f3a:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/mo-bang-google-trang-tinh.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"774\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/mo-bang-google-trang-tinh-1024x774.png\" alt=\"M\u1edf b\u1eb1ng Google Trang T\u00ednh\" class=\"wp-image-24196\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/mo-bang-google-trang-tinh-1024x774.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/mo-bang-google-trang-tinh-300x227.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/mo-bang-google-trang-tinh-768x581.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/mo-bang-google-trang-tinh.png 1197w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">M\u1edf b\u1eb1ng Google Trang T\u00ednh<\/figcaption><\/figure><\/div>\n\n\n<p>D\u1eef li\u1ec7u t\u1ea3i v\u1ec1 c\u00f3 m\u1ed9t s\u1ed1 c\u1ed9t c\u00f3 t\u00ean d\u1ea1ng ti\u1ebfng Anh, \u1edf \u0111\u00e2y ch\u00fang ta s\u1ebd t\u00ecm hi\u1ec3u s\u01a1 qua \u00fd ngh\u0129a c\u1ee7a n\u00f3:<\/p>\n\n\n\n<ul>\n<li>Keyword: t\u1eeb kh\u00f3a<\/li>\n\n\n\n<li>Currency: \u0111\u01a1n v\u1ecb ti\u1ec1n t\u1ec7 \u0111\u1ea5u gi\u00e1 cho t\u1eeb kh\u00f3a, th\u00f4ng th\u01b0\u1eddng b\u1ea1n s\u1ebd th\u1ea5y l\u00e0 VND (\u0111\u1ed3ng Vi\u1ec7t Nam)<\/li>\n\n\n\n<li>Avg. monthly searches: l\u01b0\u1ee3t t\u00ecm ki\u1ebfm trung b\u00ecnh h\u00e0ng th\u00e1ng<\/li>\n\n\n\n<li>Thay \u0111\u1ed5i trong ba th\u00e1ng: l\u01b0\u1ee3t t\u00ecm ki\u1ebfm trung b\u00ecnh bi\u1ebfn \u0111\u1ed9ng trong 3 th\u00e1ng v\u1eeba qua.<\/li>\n\n\n\n<li>Thay \u0111\u1ed5i so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc: l\u01b0\u1ee3t t\u00ecm ki\u1ebfm trung b\u00ecnh bi\u1ebfn \u0111\u1ed9ng trong 12 th\u00e1ng v\u1eeba qua. N\u1ebfu b\u1ea1n th\u1ea5y con s\u1ed1 n\u00e0y gi\u1ea3m s\u00e2u \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i th\u00ec c\u1ea7n l\u01b0u \u00fd. N\u1ebfu n\u00f3 t\u0103ng m\u1ea1nh th\u00ec c\u0169ng v\u1eady.<\/li>\n\n\n\n<li>Competition: m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh, theo gi\u1ea3i th\u00edch t\u1eeb Google n\u00f3 li\u00ean quan \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ea5u th\u1ea7u t\u1eeb kh\u00f3a n\u00e0y.<\/li>\n\n\n\n<li>Competition (indexed value): m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh (gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c), c\u0169ng theo Google, th\u00ec th\u00f4ng s\u1ed1 n\u00e0y cho bi\u1ebft m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh c\u1ee7a v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o \u0111\u1ed1i v\u1edbi m\u1ed9t t\u1eeb kh\u00f3a, ch\u1ec9 \u00e1p d\u1ee5ng v\u1edbi c\u00e1c t\u00f9y ch\u1ecdn nh\u1eafm m\u1ee5c ti\u00eau theo v\u1ecb tr\u00ed v\u00e0 M\u1ea1ng t\u00ecm ki\u1ebfm m\u00e0 b\u1ea1n \u0111\u00e3 ch\u1ecdn. M\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh c\u00f3 gi\u00e1 tr\u1ecb t\u1eeb 0-100 v\u00e0 b\u1eb1ng s\u1ed1 l\u01b0\u1ee3ng v\u00f9ng qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c l\u1ea5p \u0111\u1ea7y chia cho t\u1ed5ng s\u1ed1 v\u00f9ng qu\u1ea3ng c\u00e1o c\u00f3 s\u1eb5n. N\u1ebfu kh\u00f4ng c\u00f3 \u0111\u1ee7 d\u1eef li\u1ec7u, b\u1ea1n s\u1ebd th\u1ea5y d\u1ea5u g\u1ea1ch ngang (-).<\/li>\n\n\n\n<li>Top of page bid (low range): ch\u00ednh l\u00e0 Gi\u00e1 th\u1ea7u \u0111\u1ea7u trang (th\u1ea5p).<\/li>\n\n\n\n<li>Top of page bid (high range): ch\u00ednh l\u00e0 Gi\u00e1 th\u1ea7u \u0111\u1ea7u trang (ph\u1ea1m vi m\u1ee9c gi\u00e1 cao).<\/li>\n\n\n\n<li>Searches: Jul 2022 l\u00e0 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm trong m\u1ed9t th\u00e1ng c\u1ee5 th\u1ec3, b\u1ea3ng b\u1ea1n t\u1ea3i v\u1ec1 s\u1ebd c\u00f3 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm trong m\u1ed9t th\u00e1ng c\u1ee5 th\u1ec3 cho 12 th\u00e1ng. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nhan_danh_sach_tu_khoa_dua_tren_noi_dung_cua_trang_landing_page_hoac_toan_bo_website_cua_ban\"><\/span>Nh\u1eadn danh s\u00e1ch t\u1eeb kh\u00f3a d\u1ef1a tr\u00ean n\u1ed9i dung c\u1ee7a trang landing page ho\u1eb7c to\u00e0n b\u1ed9 website c\u1ee7a b\u1ea1n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u1ede tr\u00ean ch\u00fang ta c\u00f3 \u0111\u01b0\u1ee3c danh s\u00e1ch t\u1eeb kh\u00f3a d\u1ef1a tr\u00ean t\u1eeb kh\u00f3a g\u1ee3i \u00fd m\u00e0 b\u1ea1n nh\u1eadp v\u00e0o Google Ads. C\u00f3 m\u1ed9t c\u00e1ch kh\u00e1c c\u0169ng r\u1ea5t h\u1eefu \u00edch \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c danh s\u00e1ch t\u1eeb kh\u00f3a li\u00ean quan ch\u1eb7t ch\u1ebd \u0111\u1ebfn n\u1ed9i dung c\u1ee7a ch\u00fang ta, \u0111\u00f3 l\u00e0 s\u1eed d\u1ee5ng ch\u00ednh trang landing page. Google Ads s\u1ebd qu\u00e9t n\u1ed9i dung trang \u0111\u00edch v\u00e0 t\u00ecm ra c\u00e1c t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p>C\u00e1ch l\u00e0m nh\u01b0 sau:<\/p>\n\n\n\n<ul>\n<li>B\u1ea1n c\u0169ng v\u00e0o <strong>C\u00f4ng c\u1ee5 &gt; C\u00f4ng c\u1ee5 l\u1eadp k\u1ebf ho\u1ea1ch t\u1eeb kh\u00f3a &gt; Kh\u00e1m ph\u00e1 c\u00e1c t\u1eeb kh\u00f3a m\u1edbi<\/strong>.<\/li>\n\n\n\n<li>Tuy nhi\u00ean thay v\u00ec \u1edf tab m\u1eb7c \u0111\u1ecbnh l\u00e0 &#8220;B\u1eaft \u0111\u1ea7u b\u1eb1ng m\u1ed9t t\u1eeb kh\u00f3a&#8221; h\u00e3y chuy\u1ec3n sang tab &#8220;B\u1eaft \u0111\u1ea7u b\u1eb1ng m\u1ed9t trang web&#8221;.<\/li>\n\n\n\n<li>Ti\u1ebfp \u0111\u00f3 nh\u1eadp URL c\u1ee7a trang landing page c\u1ee7a b\u1ea1n v\u00e0o.<\/li>\n\n\n\n<li>Ch\u1ecdn &#8220;Ch\u1ec9 s\u1eed d\u1ee5ng trang n\u00e0y&#8221; s\u1ebd cho k\u1ebft qu\u1ea3 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi landing page.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/bat-dau-bang-mot-trang.png\"><img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"419\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/bat-dau-bang-mot-trang.png\" alt=\"Qu\u00e9t t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p cho trang landing page\" class=\"wp-image-24193\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/bat-dau-bang-mot-trang.png 969w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/bat-dau-bang-mot-trang-300x130.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/bat-dau-bang-mot-trang-768x332.png 768w\" sizes=\"(max-width: 969px) 100vw, 969px\" \/><\/a><figcaption class=\"wp-element-caption\">\u0110\u1ec3 Google Ads qu\u00e9t t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p cho trang landing page<\/figcaption><\/figure><\/div>\n\n\n<p>L\u01b0u \u00fd: (1) N\u00ean ch\u1ecdn &#8220;Ch\u1ec9 s\u1eed d\u1ee5ng trang n\u00e0y&#8221; s\u1ebd t\u1ed1t h\u01a1n &#8220;S\u1eed d\u1ee5ng to\u00e0n b\u1ed9 trang web&#8221;, v\u00ec t\u1eeb kh\u00f3a s\u1ebd \u0111\u00fang cho n\u1ed9i dung landing page h\u01a1n. B\u1ea1n ch\u1ec9 n\u00ean d\u00f9ng l\u1ef1a ch\u1ecdn &#8220;S\u1eed d\u1ee5ng to\u00e0n b\u1ed9 trang web&#8221; \u0111\u1ec3 kh\u1ea3o s\u00e1t c\u00e1c t\u1eeb kh\u00f3a cho to\u00e0n b\u1ed9 website c\u1ee7a b\u1ea1n. (2) V\u1edbi bi\u1ec7n ph\u00e1p n\u00e0y b\u1ea1n kh\u00f4ng c\u00f3 t\u00f9y ch\u1ecdn &#8220;\u0110i\u1ec1u ch\u1ec9nh t\u1eeb kh\u00f3a&#8221;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Thuc_hanh_nhom_cac_tu_khoa\"><\/span>Th\u1ef1c h\u00e0nh nh\u00f3m c\u00e1c t\u1eeb kh\u00f3a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>R\u00f5 r\u00e0ng nh\u00f3m t\u1eeb kh\u00f3a l\u00e0 c\u00f4ng vi\u1ec7c kh\u00e1 nh\u00e0m ch\u00e1n. B\u1ea1n nh\u00ecn v\u00e0o b\u1ea3ng th\u00f4ng tin v\u1edbi h\u00e0ng tr\u0103m d\u00f2ng (c\u00f3 khi v\u00e0i tr\u0103m t\u1edbi c\u1ea3 ngh\u00ecn c\u0169ng kh\u00f4ng h\u1ec1 hi\u1ebfm), v\u1edbi h\u00e0ng lo\u1ea1t c\u00e1c con s\u1ed1 th\u1ed1ng k\u00ea \u1edf c\u00e1c c\u1ed9t kh\u00e1c n\u1eefa, th\u00ec kh\u00f4ng th\u1ea5y o\u1ea3i m\u1edbi l\u1ea1!<\/p>\n\n\n\n<p>Tuy nhi\u00ean ch\u00fang ta kh\u00f4ng c\u00f3 l\u1ef1a ch\u1ecdn kh\u00e1c (\u00edt nh\u1ea5t d\u1ef1a tr\u00ean nh\u1eefng g\u00ec t\u00f4i bi\u1ebft), \u0111\u1ec3 nh\u00f3m t\u1eeb kh\u00f3a t\u1ed1t nh\u1ea5t th\u00ec v\u1eabn ph\u1ea3i l\u00e0m vi\u1ec7c theo c\u00e1ch th\u1ee7 c\u00f4ng (ph\u1ea7n cu\u1ed1i s\u1ebd n\u00f3i v\u1ec1 t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 ch\u00fang ta \u0111\u1ee1 kh\u1ed5 s\u1edf), d\u0129 nhi\u00ean ch\u00fang ta s\u1ebd t\u1eadn d\u1ee5ng c\u00e1c b\u1ed9 l\u1ecdc, g\u1ed3m c\u1ea3 c\u1ee7a Google Ads l\u1eabn l\u1ecdc theo c\u00e1c con s\u1ed1 th\u1ed1ng k\u00ea tr\u00ean b\u1ea3ng t\u00ednh \u0111\u1ec3 gi\u1edbi h\u1ea1n s\u1ed1 l\u01b0\u1ee3ng l\u1ea1i, gi\u00fap cho vi\u1ec7c nh\u00f3m t\u1eeb kh\u00f3a \u0111\u1ee1 &#8220;hoa m\u1eaft, ch\u00f3ng m\u1eb7t&#8221; h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#1. Nh\u00f3m t\u1eeb kh\u00f3a th\u1ebf n\u00e0o?<\/h3>\n\n\n\n<p>B\u1ea3n ch\u1ea5t c\u1ee7a vi\u1ec7c nh\u00f3m t\u1eeb kh\u00f3a l\u00e0 nh\u00f3m theo<strong> \u00fd \u0111\u1ecbnh c\u1ee5 th\u1ec3<\/strong> c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm. T\u1ee9c l\u00e0 c\u00e1c t\u1eeb kh\u00f3a trong m\u1ed9t nh\u00f3m c\u00f3 \u00fd \u0111\u1ecbnh g\u1ea7n nhau. Kh\u00f4ng c\u00f3 quy \u0111\u1ecbnh n\u00e0o v\u1ec1 m\u1eb7t s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a trong m\u1ed9t nh\u00f3m c\u1ea3, nh\u01b0ng n\u00f3 th\u01b0\u1eddng n\u1eb1m trong kho\u1ea3ng t\u1eeb 10 &#8211; 30 t\u1eeb kh\u00f3a.<\/p>\n\n\n\n<p>Ch\u00fang ta \u0111\u00e3 bi\u1ebft r\u1eb1ng c\u00f3 <a href=\"https:\/\/kiencang.net\/y-dinh-tim-kiem\/\" target=\"_blank\" rel=\"noreferrer noopener\">4 \u00fd \u0111\u1ecbnh ch\u00ednh (\u1edf d\u1ea1ng chung nh\u1ea5t) khi ng\u01b0\u1eddi ta t\u00ecm ki\u1ebfm<\/a>:<\/p>\n\n\n\n<ul>\n<li>T\u00ecm ki\u1ebfm th\u00f4ng tin chung: v\u00ed d\u1ee5 &#8220;t\u00ean mi\u1ec1n l\u00e0 g\u00ec&#8221;.<\/li>\n\n\n\n<li>\u0110i\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t website c\u1ee5 th\u1ec3: v\u00ed d\u1ee5 &#8220;tenten&#8221;, &#8220;m\u1eaft b\u00e3o&#8221;, &#8220;pa vi\u1ec7t nam&#8221;.<\/li>\n\n\n\n<li>\u0110i\u1ec1u tra th\u01b0\u01a1ng m\u1ea1i: v\u00ed d\u1ee5 &#8220;c\u00e1c c\u00f4ng ty t\u00ean mi\u1ec1n ch\u1ea5t l\u01b0\u1ee3ng&#8221;, &#8220;gi\u00e1 t\u00ean mi\u1ec1n bao nhi\u00eau&#8221;.<\/li>\n\n\n\n<li>Giao d\u1ecbch: &#8220;mua t\u00ean mi\u1ec1n \u1edf \u0111\u00e2u&#8221;, &#8220;t\u00ean mi\u1ec1n gi\u00e1 r\u1ebb&#8221;, &#8220;c\u00e1ch mua t\u00ean mi\u1ec1n&#8221;. <\/li>\n<\/ul>\n\n\n\n<p>Trong \u0111\u00f3 nh\u00f3m t\u1eeb kh\u00f3a Giao d\u1ecbch c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i cao nh\u1ea5t (t\u1ee9c l\u00e0 h\u1ecd c\u00f3 \u00fd \u0111\u1ecbnh mua h\u00e0ng cao nh\u1ea5t), th\u1ee9 \u0111\u1ebfn l\u00e0 \u0110i\u1ec1u tra th\u01b0\u01a1ng m\u1ea1i.<\/p>\n\n\n\n<p>Ch\u00fang ta s\u1ebd ph\u00e2n nh\u00f3m theo \u00fd \u0111\u1ecbnh nh\u01b0 tr\u00ean?<\/p>\n\n\n\n<p>Kh\u00f4ng! Nh\u00f3m t\u1eeb kh\u00f3a trong Google Ads c\u1ea7n c\u1ee5 th\u1ec3 h\u01a1n vi\u1ec7c ph\u00e2n lo\u1ea1i \u00fd \u0111\u1ecbnh chung \u1edf tr\u00ean. \u00dd \u0111\u1ecbnh t\u1ed5ng th\u1ec3 \u1edf tr\u00ean s\u1ebd gi\u00fap cho b\u1ea1n \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3ng r\u1eb1ng b\u1ea1n n\u00ean h\u01b0\u1edbng v\u00e0o nh\u00f3m t\u1eeb kh\u00f3a n\u00e0o m\u00e0 th\u00f4i. <\/p>\n\n\n\n<p>Th\u1ebf n\u00e0o l\u00e0 c\u1ee5 th\u1ec3 h\u01a1n, v\u00ed d\u1ee5:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>T\u00ean nh\u00f3m qu\u1ea3ng c\u00e1o \/ t\u1eeb kh\u00f3a<\/strong><\/td><td><strong>T\u1eeb kh\u00f3a<\/strong><\/td><\/tr><tr><td>t\u00ean mi\u1ec1n &#8211; mua<\/td><td>mua t\u00ean mi\u1ec1n<\/td><\/tr><tr><td>t\u00ean mi\u1ec1n &#8211; mua<\/td><td>mua t\u00ean mi\u1ec1n website<\/td><\/tr><tr><td>t\u00ean mi\u1ec1n &#8211; mua<\/td><td>mua t\u00ean mi\u1ec1n vi\u1ec7t nam<\/td><\/tr><tr><td>t\u00ean mi\u1ec1n &#8211; mua<\/td><td>mua t\u00ean mi\u1ec1n \u1edf \u0111\u00e2u<\/td><\/tr><tr><td>t\u00ean mi\u1ec1n &#8211; mua<\/td><td>mua t\u00ean mi\u1ec1n m\u1eaft b\u00e3o<\/td><\/tr><tr><td>t\u00ean mi\u1ec1n &#8211; mua<\/td><td>c\u00e1ch mua t\u00ean mi\u1ec1n<\/td><\/tr><tr><td>t\u00ean mi\u1ec1n &#8211; mua<\/td><td>mua t\u00ean mi\u1ec1n v\u00e0 hosting<\/td><\/tr><tr><td>t\u00ean mi\u1ec1n &#8211; mua<\/td><td>mua t\u00ean mi\u1ec1n uy t\u00edn<\/td><\/tr><tr><td>t\u00ean mi\u1ec1n &#8211; mua<\/td><td>mua t\u00ean mi\u1ec1n google<\/td><\/tr><tr><td>t\u00ean mi\u1ec1n &#8211; mua<\/td><td>mua l\u1ea1i t\u00ean mi\u1ec1n<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>C\u00e1c t\u1eeb kh\u00f3a tr\u00ean \u0111\u01b0\u1ee3c x\u1ebfp chung v\u00e0o m\u1ed9t nh\u00f3m g\u1ecdi l\u00e0 <strong>t\u00ean mi\u1ec1n &#8211; mua<\/strong> (c\u1ee5 th\u1ec3 h\u01a1n l\u00e0 vi\u1ec7c ch\u1ec9 x\u1ebfp n\u00f3 thu\u1ed9c d\u1ea1ng \u00fd \u0111\u1ecbnh giao d\u1ecbch), t\u01b0\u01a1ng \u1ee9ng v\u1edbi nh\u00f3m qu\u1ea3ng c\u00e1o c\u1ee5 th\u1ec3 trong chi\u1ebfn d\u1ecbch c\u1ee7a ch\u00fang ta (\u0111i k\u00e8m v\u1edbi c\u00e1c t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3 trong nh\u00f3m, c\u0169ng nh\u01b0 ad copy ph\u00f9 h\u1ee3p v\u1edbi n\u00f3).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#2 M\u1ed9t s\u1ed1 c\u00e1ch ph\u00e2n nh\u00f3m t\u1eeb kh\u00f3a th\u1ee7 c\u00f4ng<\/h3>\n\n\n\n<p>Ph\u00e2n nh\u00f3m theo ki\u1ec3u \u0111\u1ecdc t\u1eebng t\u1eeb kh\u00f3a r\u1ed3i chia nh\u00f3m s\u1ebd r\u1ea5t v\u1ea5t v\u1ea3, m\u1ea5t th\u1eddi gian v\u00e0 d\u1ec5 ch\u00e1n n\u1ea3n! Ch\u00fang ta s\u1ebd t\u00ecm c\u00e1ch nhanh h\u01a1n d\u00f9 vi\u1ec7c \u0111\u1ecdc th\u1ee7 c\u00f4ng s\u1ebd v\u1eabn c\u00f3 nh\u01b0ng kh\u00f4ng \u0111\u1ebfn m\u1ee9c l\u00e0m ch\u00fang ta u\u1ec3 o\u1ea3i.<\/p>\n\n\n\n<p><strong>a. S\u1eed d\u1ee5ng ch\u1ee9c n\u0103ng search \u0111\u1ec3 h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3 m\u00e0 ch\u00fang ta bi\u1ebft r\u00f5 m\u1ee5c \u0111\u00edch c\u1ee7a n\u00f3 l\u00e0 g\u00ec.<\/strong><\/p>\n\n\n\n<p>V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh \u0111\u1ed1i v\u1edbi Ads l\u00e0 c\u00e1c t\u1eeb kh\u00f3a nh\u01b0: <\/p>\n\n\n\n<ul>\n<li>Mua b\u00e1n: &#8220;mua&#8221;, &#8220;gi\u00e1&#8221;, &#8220;gi\u00e1 r\u1ebb&#8221;, &#8220;khuy\u1ebfn m\u1ea1i&#8221;.<\/li>\n\n\n\n<li>T\u00ecm v\u1ecb tr\u00ed: &#8220;\u1edf \u0111\u00e2u&#8221;, &#8220;H\u00e0 N\u1ed9i&#8221;, &#8220;S\u00e0i G\u00f2n&#8221;.<\/li>\n\n\n\n<li>\u0110\u1ed1i th\u1ee7: khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n! B\u1ea1n c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng nh\u00ecn th\u1ea5y.<\/li>\n\n\n\n<li>Th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3: khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3, kh\u1ea3 n\u0103ng c\u00f3 giao d\u1ecbch c\u0169ng cao, n\u1ebfu b\u1ea1n b\u00e1n s\u1ea3n ph\u1ea9m \u0111\u00f3 (ho\u1eb7c t\u01b0\u01a1ng t\u1ef1 \u1edf m\u1ee9c \u0111\u1ed9 r\u1ea5t g\u1ea7n g\u0169i &#8211; t\u00f9y tr\u01b0\u1eddng h\u1ee3p) th\u00ec c\u0169ng n\u00ean qu\u1ea3ng c\u00e1o.<\/li>\n<\/ul>\n\n\n\n<p>M\u1ed9t m\u1eb9o kh\u00e1c l\u00e0 h\u00e3y ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c t\u1eeb kh\u00f3a l\u1eb7p \u0111i l\u1eb7p l\u1ea1i khi nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a, s\u1ef1 l\u1eb7p l\u1ea1i cho th\u1ea5y m\u1ed9t mong mu\u1ed1n th\u1ef1c c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng. Ch\u1eb3ng h\u1ea1n khi nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a &#8220;t\u00ean mi\u1ec1n&#8221;, t\u00f4i c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y vi\u1ec7c m\u1ecdi ng\u01b0\u1eddi s\u1eed d\u1ee5ng nhi\u1ec1u t\u1eeb k\u1ebft h\u1ee3p l\u00e0 &#8220;\u0111\u0103ng k\u00fd&#8221;:<\/p>\n\n\n\n<ul>\n<li>\u0111\u0103ng k\u00fd t\u00ean mi\u1ec1n<\/li>\n\n\n\n<li>\u0111\u0103ng k\u00ed t\u00ean mi\u1ec1n<\/li>\n\n\n\n<li>\u0111\u0103ng k\u00fd t\u00ean mi\u1ec1n vi\u1ec7t nam<\/li>\n\n\n\n<li>\u0111\u0103ng k\u00ed t\u00ean mi\u1ec1n \u1edf \u0111\u00e2u<\/li>\n\n\n\n<li>c\u00e1ch \u0111\u0103ng k\u00fd t\u00ean mi\u1ec1n<\/li>\n\n\n\n<li>c\u00e1ch \u0111\u0103ng k\u00ed t\u00ean mi\u1ec1n<\/li>\n\n\n\n<li>\u0111\u0103ng k\u00fd t\u00ean mi\u1ec1n website<\/li>\n\n\n\n<li>\u0111\u0103ng k\u00ed t\u00ean mi\u1ec1n c\u00e1 nh\u00e2n<\/li>\n\n\n\n<li>\u0111\u0103ng k\u00ed t\u00ean mi\u1ec1n website<\/li>\n\n\n\n<li>\u0111\u0103ng k\u00ed t\u00ean mi\u1ec1n google<\/li>\n<\/ul>\n\n\n\n<p>Do v\u1eady, t\u00f4i th\u1ea5y th\u1eadt h\u1ee3p l\u00fd khi t\u1ea1o ra nh\u00f3m t\u1eeb kh\u00f3a n\u00e0y v\u00e0 t\u1ea1o nh\u00f3m qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p cho n\u00f3.<\/p>\n\n\n\n<p><strong>b. L\u1ecdc theo m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh c\u1ee7a t\u1eeb kh\u00f3a ho\u1eb7c kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a t\u1eeb kh\u00f3a.<\/strong><\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 bi\u1ec7n ph\u00e1p l\u1ecdc kh\u00f4ng to\u00e0n di\u1ec7n, nh\u1ea5t l\u00e0 l\u1ecdc theo kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm. V\u00ec m\u1ed9t nh\u00f3m t\u1eeb kh\u00f3a th\u00ec m\u1edbi d\u1ef1 \u0111o\u00e1n ch\u00ednh x\u00e1c h\u01a1n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp ch\u1ee9 kh\u00f4ng ph\u1ea3i m\u1ed9t t\u1eeb kh\u00f3a ri\u00eang l\u1ebb (v\u00ed d\u1ee5 t\u1eeb kh\u00f3a X ch\u1ec9 c\u00f3 l\u01b0\u1ee3t search 70\/th\u00e1ng, nh\u01b0ng t\u1eeb kh\u00f3a Y c\u00f9ng nh\u00f3m v\u1edbi n\u00f3 c\u00f3 1000 l\u01b0\u1ee3t\/th\u00e1ng, th\u00ec s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa X v\u00e0 Y c\u0169ng nh\u01b0 c\u00e1c t\u1eeb kh\u00f3a kh\u00e1c c\u00f9ng nh\u00f3m \u0111\u00f3 m\u1edbi d\u1ef1 \u0111o\u00e1n t\u1ed1t h\u01a1n traffic).<\/p>\n\n\n\n<p>L\u1ecdc theo m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh c\u1ee7a t\u1eeb kh\u00f3a c\u00f3 nhi\u1ec1u \u01b0u \u0111i\u1ec3m h\u01a1n, v\u00ec n\u00f3 gi\u00fap cho chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u1ea7u ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi nh\u00f3m \u0111\u00f3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#3 Ph\u00e2n nh\u00f3m t\u1eeb kh\u00f3a t\u1ef1 \u0111\u1ed9ng<\/h3>\n\n\n\n<p>Li\u1ec7u t\u00f4i c\u00f3 h\u01a1i \u00e1c kh\u00f4ng khi ch\u1ec9 n\u00f3i \u0111\u1ebfn ph\u00e2n nh\u00f3m t\u1eeb kh\u00f3a t\u1ef1 \u0111\u1ed9ng \u1edf ph\u1ea7n cu\u1ed1i n\u00e0y! C\u00e1c b\u1ea1n c\u00f3 l\u1ebd s\u1ebd mu\u1ed1n n\u00f3 c\u00f3 lu\u00f4n \u1edf ph\u1ea7n \u0111\u1ea7u! <\/p>\n\n\n\n<p>Tuy nhi\u00ean v\u00ec m\u1ecdi s\u1ef1 t\u1ef1 \u0111\u1ed9ng \u0111\u1ec1u kh\u00f4ng ho\u00e0n h\u1ea3o n\u00ean t\u00f4i \u0111\u1ec3 n\u00f3 \u1edf ph\u1ea7n cu\u1ed1i, tr\u00e1nh tr\u01b0\u1eddng h\u1ee3p b\u1ea1n bi\u1ebft c\u00f3 t\u1ef1 \u0111\u1ed9ng r\u1ed3i l\u00e0 kh\u00f4ng s\u1eed d\u1ee5ng c\u00e1c bi\u1ec7n ph\u00e1p th\u1ee7 c\u00f4ng n\u1eefa!<\/p>\n\n\n\n<p>\u0110\u1ec3 ph\u00e2n nh\u00f3m t\u1ef1 \u0111\u1ed9ng t\u1eeb kh\u00f3a trong Google Ads, b\u1ea1n click v\u00e0o &#8220;Ch\u1ebf \u0111\u1ed9 xem t\u1eeb kh\u00f3a&#8221;, r\u1ed3i ch\u1ecdn &#8220;Ch\u1ebf \u0111\u1ed9 xem theo nh\u00f3m&#8221;:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/phan-nhom-tu-khoa-tu-dong.png\"><img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"453\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/phan-nhom-tu-khoa-tu-dong.png\" alt=\"Ch\u1ebf \u0111\u1ed9 xem theo nh\u00f3m\" class=\"wp-image-24208\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/phan-nhom-tu-khoa-tu-dong.png 520w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/phan-nhom-tu-khoa-tu-dong-300x261.png 300w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><\/a><figcaption class=\"wp-element-caption\">Ch\u1ebf \u0111\u1ed9 xem theo nh\u00f3m<\/figcaption><\/figure><\/div>\n\n\n<p>K\u1ebft qu\u1ea3:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/nhom-tu-khoa-tu-dong.png\"><img loading=\"lazy\" decoding=\"async\" width=\"421\" height=\"507\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/nhom-tu-khoa-tu-dong.png\" alt=\"K\u1ebft qu\u1ea3 c\u1ee7a vi\u1ec7c nh\u00f3m t\u1eeb kh\u00f3a t\u1ef1 \u0111\u1ed9ng\" class=\"wp-image-24209\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/nhom-tu-khoa-tu-dong.png 421w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/nhom-tu-khoa-tu-dong-249x300.png 249w\" sizes=\"(max-width: 421px) 100vw, 421px\" \/><\/a><figcaption class=\"wp-element-caption\">K\u1ebft qu\u1ea3 c\u1ee7a vi\u1ec7c nh\u00f3m t\u1eeb kh\u00f3a t\u1ef1 \u0111\u1ed9ng<\/figcaption><\/figure><\/div>\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y Google Ads nh\u00f3m t\u1eeb kh\u00f3a t\u1ef1 \u0111\u1ed9ng theo ph\u01b0\u01a1ng ph\u00e1p d\u1ef1a tr\u00ean s\u1ef1 l\u1eb7p l\u1ea1i trong c\u00e1c th\u00e0nh ph\u1ea7n c\u1ee7a t\u1eeb kh\u00f3a, v\u00e0 n\u00f3 l\u00e0m \u0111i\u1ec1u n\u00e0y kh\u00e1 t\u1ed1t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">#4 N\u00ean k\u1ebft h\u1ee3p c\u1ea3 t\u1ef1 \u0111\u1ed9ng v\u00e0 th\u1ee7 c\u00f4ng<\/h3>\n\n\n\n<p>Ph\u01b0\u01a1ng ph\u00e1p t\u1ef1 \u0111\u1ed9ng tr\u00ean c\u1ee7a Google Ads trong vi\u1ec7c nh\u00f3m t\u1eeb kh\u00f3a kh\u00e1 \u1ed5n, s\u1ebd b\u1edbt cho ch\u00fang ta r\u1ea5t nhi\u1ec1u c\u00f4ng s\u1ee9c, ngo\u00e0i ra ngay c\u1ea3 t\u00e0i kho\u1ea3n m\u1edbi, ch\u01b0a ch\u1ea1y chi\u1ebfn d\u1ecbch c\u0169ng ph\u00e2n nh\u00f3m \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng nh\u01b0 tr\u00ean.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, n\u1ebfu mu\u1ed1n s\u00e2u, v\u00e0 k\u1ef9 c\u00e0ng h\u01a1n, b\u1ea1n n\u00ean k\u1ebft h\u1ee3p c\u1ea3 vi\u1ec7c quan s\u00e1t \u0111i\u1ec1u ch\u1ec9nh theo c\u00e1ch th\u1ee7 c\u00f4ng.<\/p>\n\n\n\n<p>Ch\u00fac c\u00e1c b\u1ea1n c\u00f3 c\u00e1c qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c nh\u00f3m t\u1eeb kh\u00f3a (keyword grouping) trong Google Ads kh\u00f4ng g\u00ec kh\u00e1c ngo\u00e0i vi\u1ec7c b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 h\u01a1n. Nh\u01b0ng t\u1ea1i sao nh\u00f3m t\u1eeb kh\u00f3a l\u1ea1i gi\u00fap qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 h\u01a1n? Nguy\u00ean nh\u00e2n l\u00e0 v\u00ec: Ch\u00fang ta c\u1ea7n nh\u1edb l\u00e0: Ad Rank (th\u1ee9 h\u1ea1ng qu\u1ea3ng c\u00e1o) = CPC &hellip;<\/p>\n","protected":false},"author":1,"featured_media":24487,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103],"tags":[344],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Th\u1ef1c h\u00e0nh nh\u00f3m t\u1eeb kh\u00f3a trong Google Ads \u0111\u1ec3 t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/thuc-hanh-nhom-tu-khoa-ad\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Th\u1ef1c h\u00e0nh nh\u00f3m t\u1eeb kh\u00f3a trong Google Ads \u0111\u1ec3 t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"M\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c nh\u00f3m t\u1eeb kh\u00f3a (keyword grouping) trong Google Ads kh\u00f4ng g\u00ec kh\u00e1c ngo\u00e0i vi\u1ec7c b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 h\u01a1n. Nh\u01b0ng t\u1ea1i sao nh\u00f3m t\u1eeb kh\u00f3a l\u1ea1i gi\u00fap qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 h\u01a1n? Nguy\u00ean nh\u00e2n l\u00e0 v\u00ec: Ch\u00fang ta c\u1ea7n nh\u1edb l\u00e0: Ad Rank (th\u1ee9 h\u1ea1ng qu\u1ea3ng c\u00e1o) = CPC &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kiencang.net\/thuc-hanh-nhom-tu-khoa-ad\/\" \/>\n<meta property=\"og:site_name\" content=\"Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/anhducnguyen87\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-20T11:31:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-20T16:38:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/thuc-hanh-nhom-tu-khoa.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"25 ph\u00fat\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Th\u1ef1c h\u00e0nh nh\u00f3m t\u1eeb kh\u00f3a trong Google Ads \u0111\u1ec3 t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o &#8226; Ki\u1ebfn c\u00e0ng","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kiencang.net\/thuc-hanh-nhom-tu-khoa-ad\/","og_locale":"vi_VN","og_type":"article","og_title":"Th\u1ef1c h\u00e0nh nh\u00f3m t\u1eeb kh\u00f3a trong Google Ads \u0111\u1ec3 t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o &#8226; Ki\u1ebfn c\u00e0ng","og_description":"M\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c nh\u00f3m t\u1eeb kh\u00f3a (keyword grouping) trong Google Ads kh\u00f4ng g\u00ec kh\u00e1c ngo\u00e0i vi\u1ec7c b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 h\u01a1n. 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