{"id":24153,"date":"2023-07-18T14:22:07","date_gmt":"2023-07-18T07:22:07","guid":{"rendered":"https:\/\/kiencang.net\/?p=24153"},"modified":"2023-08-20T23:50:27","modified_gmt":"2023-08-20T16:50:27","slug":"nhom-tu-khoa-ads","status":"publish","type":"post","link":"https:\/\/kiencang.net\/nhom-tu-khoa-ads\/","title":{"rendered":"C\u00e1ch nh\u00f3m t\u1eeb kh\u00f3a trong Google Ads (c\u00f2n g\u1ecdi l\u00e0 keyword grouping)"},"content":{"rendered":"\n<p>Nh\u00f3m t\u1eeb kh\u00f3a l\u00e0 ph\u1ea7n hay b\u1ecb b\u1ecf qua trong quy tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a nhi\u1ec1u nh\u00e0 qu\u1ea3ng c\u00e1o khi th\u1ef1c h\u00e0nh v\u1edbi Google Ads. Kh\u00f4ng ph\u1ea3i ai c\u0169ng nh\u1eadn ra l\u00e0 vi\u1ec7c t\u1ea1o c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c t\u1ed1t h\u01a1n, ch\u1eb7t ch\u1ebd h\u01a1n trong t\u00e0i kho\u1ea3n Google Ads c\u00f3 th\u1ec3 c\u00f3 \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c l\u00ean hi\u1ec7u su\u1ea5t chung c\u1ee7a to\u00e0n b\u1ed9 t\u00e0i kho\u1ea3n. Nguy\u00ean nh\u00e2n l\u00e0 v\u00ec c\u00e1c t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c nh\u00f3m, s\u1eafp x\u1ebfp t\u1ed1t s\u1ebd gi\u00fap c\u1ea3i thi\u1ec7n m\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a t\u00e0i kho\u1ea3n, c\u00e1i s\u1ebd l\u00e0m t\u0103ng <em>\u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng (quality score)<\/em> v\u00e0 l\u00e0m gi\u1ea3m <em>Chi ph\u00ed tr\u00ean m\u1ed7i l\u01b0\u1ee3t click (cost per click \/ cpc)<\/em>.<\/p>\n\n\n\n<p>Nh\u00f3m v\u00e0 t\u1ed5 ch\u1ee9c t\u1ed1t c\u00e1c t\u1eeb kh\u00f3a s\u1ebd c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c PPC c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch cho ph\u00e9p b\u1ea1n t\u1ea1o ra:<\/p>\n\n\n\n<ul>\n<li>\u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n &#8211; nh\u00f3m qu\u1ea3ng c\u00e1o th\u00e2n thi\u1ec7n h\u01a1n<\/li>\n\n\n\n<li>V\u0103n b\u1ea3n qu\u1ea3ng c\u00e1o li\u00ean quan h\u01a1n<\/li>\n\n\n\n<li><a href=\"https:\/\/kiencang.net\/cac-kieu-landing-page\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trang landing page hi\u1ec7u qu\u1ea3 h\u01a1n d\u1eabn \u0111\u1ebfn nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i h\u01a1n<\/a><\/li>\n<\/ul>\n\n\n\n<p>Khi b\u1ea1n ph\u00e2n nh\u00f3m c\u00e1c t\u1eeb kh\u00f3a, chi\u1ebfn d\u1ecbch PPC s\u1ebd th\u00e0nh c\u00f4ng h\u01a1n v\u00e0 chi ph\u00ed b\u1ecf ra c\u0169ng hi\u1ec7u qu\u1ea3 h\u01a1n t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n<p>L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c nh\u00f3m t\u1eeb kh\u00f3a l\u00e0 r\u00f5 r\u00e0ng, nh\u01b0ng n\u00f3 c\u00f3 th\u1ec3 kh\u00e1 kh\u00f3 kh\u0103n khi l\u00e0m trong th\u1ef1c t\u1ebf. Trong h\u01b0\u1edbng d\u1eabn n\u00e0y, ch\u00fang t\u00f4i s\u1ebd c\u00f9ng b\u1ea1n \u0111i qua b\u1ed1n b\u01b0\u1edbc c\u01a1 b\u1ea3n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00e0nh c\u00f4ng h\u01a1n khi nh\u00f3m t\u1eeb kh\u00f3a trong Adwords.<\/p>\n\n\n\n<p>N\u00e0o, ch\u00fang ta c\u00f9ng b\u1eaft \u0111\u1ea7u!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d5f155d23\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d5f155d23\"  type=\"checkbox\" id=\"item-6577d5f155d23\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/nhom-tu-khoa-ads\/#Buoc_1_Tao_cac_nhom_tu_khoa_cap_cao_nhat\" title=\"B\u01b0\u1edbc 1: T\u1ea1o c\u00e1c nh\u00f3m t\u1eeb kh\u00f3a c\u1ea5p cao nh\u1ea5t\">B\u01b0\u1edbc 1: T\u1ea1o c\u00e1c nh\u00f3m t\u1eeb kh\u00f3a c\u1ea5p cao nh\u1ea5t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/nhom-tu-khoa-ads\/#Buoc_2_Tao_ra_cac_nhom_con_nho_hon_cu_the_hon_cho_cac_tu_khoa\" title=\"B\u01b0\u1edbc 2: T\u1ea1o ra c\u00e1c nh\u00f3m con nh\u1ecf h\u01a1n, c\u1ee5 th\u1ec3 h\u01a1n cho c\u00e1c t\u1eeb kh\u00f3a\">B\u01b0\u1edbc 2: T\u1ea1o ra c\u00e1c nh\u00f3m con nh\u1ecf h\u01a1n, c\u1ee5 th\u1ec3 h\u01a1n cho c\u00e1c t\u1eeb kh\u00f3a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/nhom-tu-khoa-ads\/#Buoc_3_Toi_uu_hoa_cac_nhom_tu_khoa_cua_ban\" title=\"B\u01b0\u1edbc 3: T\u1ed1i \u01b0u h\u00f3a c\u00e1c nh\u00f3m t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n\">B\u01b0\u1edbc 3: T\u1ed1i \u01b0u h\u00f3a c\u00e1c nh\u00f3m t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/nhom-tu-khoa-ads\/#Buoc_4_Lap_di_lap_lai\" title=\"B\u01b0\u1edbc 4: L\u1eb7p \u0111i l\u1eb7p l\u1ea1i\">B\u01b0\u1edbc 4: L\u1eb7p \u0111i l\u1eb7p l\u1ea1i<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buoc_1_Tao_cac_nhom_tu_khoa_cap_cao_nhat\"><\/span>B\u01b0\u1edbc 1: T\u1ea1o c\u00e1c nh\u00f3m t\u1eeb kh\u00f3a c\u1ea5p cao nh\u1ea5t<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean &#8211; \u0111i t\u1eeb bi\u1ec3n h\u00e0ng tr\u0103m (\u0111\u00f4i khi c\u1ea3 ng\u00e0n) t\u1eeb kh\u00f3a \u0111\u1ec3 \u0111\u1ebfn \u0111\u01b0\u1ee3c v\u00e0i nh\u00f3m ch\u00ednh c\u00f3 th\u1ec3 l\u00e0 c\u00f4ng vi\u1ec7c kh\u00f3 nh\u1eb1n nh\u1ea5t. N\u1ebfu b\u1ea1n th\u1ef1c hi\u1ec7n \u0111\u00fang vi\u1ec7c nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a (keyword research), b\u1ea1n \u0111\u00e3 t\u1ed5ng h\u1ee3p nhi\u1ec1u t\u1eeb kh\u00f3a t\u1eeb c\u00e1c ngu\u1ed3n c\u00f4ng khai (c\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a) v\u00e0 ri\u00eang t\u01b0 (c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch web). Gi\u1edd th\u00ec sao n\u00e0o?<\/p>\n\n\n\n<p>Khi b\u1ea1n kh\u00f4ng ch\u1eafc ph\u1ea3i b\u1eaft \u0111\u1ea7u nh\u01b0 th\u1ebf n\u00e0o, h\u00e3y nh\u00ecn v\u00e0o kh\u00e1ch h\u00e0ng v\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc c\u1ee7a b\u1ea1n. Tr\u01b0\u1edbc ti\u00ean h\u00e3y t\u1ea1o c\u00e1c nh\u00f3m xoay quanh c\u00e1c t\u1eeb kh\u00f3a hi\u1ec7n \u0111em \u0111\u1ebfn l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 chuy\u1ec3n \u0111\u1ed5i nhi\u1ec1u nh\u1ea5t tr\u01b0\u1edbc. \u0110i\u1ec1u \u0111\u00f3 s\u1ebd gi\u00fap b\u1ea1n \u01b0u ti\u00ean c\u00e1c h\u00e0nh \u0111\u1ed9ng quan tr\u1ecdng nh\u1ea5t.<\/p>\n\n\n\n<p><strong>\u0110\u00e2u l\u00e0 ti\u00eau ch\u00ed c\u1ee7a m\u1ed9t nh\u00f3m t\u1eeb kh\u00f3a c\u1ea5p cao nh\u1ea5t (top-level)?<\/strong> \u0110\u1ea7u ti\u00ean, nh\u00f3m c\u1ea5p cao nh\u1ea5t c\u1ea7n ph\u1ea3i \u0111\u1ee7 r\u1ed9ng &#8211; \u00fd t\u01b0\u1edfng l\u00e0 b\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t <em>h\u1ec7 th\u1ed1ng ph\u00e2n c\u1ea5p<\/em> ho\u1eb7c <em>ph\u00e2n lo\u1ea1i<\/em> v\u1edbi c\u00e1c nh\u00f3m chung, r\u1ed9ng c\u00f3 c\u00e1c nh\u00e1nh l\u00e0 nh\u00f3m con nh\u1ecf v\u00e0 c\u1ee5 th\u1ec3 h\u01a1n.<\/p>\n\n\n\n<p>Nh\u00f3m t\u1eeb kh\u00f3a c\u1ea5p cao nh\u1ea5t t\u1ed1t th\u01b0\u1eddng l\u00e0 m\u1ed9t t\u1eeb (thu\u1eadt ng\u1eef?), th\u01b0\u1eddng l\u00e0 danh t\u1eeb, v\u00e0 ph\u1ea3i t\u1ea1o ra \u0111\u01b0\u1ee3c <em>s\u1ef1 kh\u00e1c bi\u1ec7t<\/em> cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Nh\u1eefng t\u1eeb n\u00e0y th\u01b0\u1eddng \u0111\u1ea1i di\u1ec7n \u1edf m\u1ee9c \u0111\u1ed9 r\u1ed9ng cho nh\u1eefng g\u00ec m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n <em>cung c\u1ea5p<\/em>, c\u00f3 th\u1ec3 l\u00e0 s\u1ea3n ph\u1ea9m (ch\u1eb3ng h\u1ea1n nh\u01b0 &#8220;gi\u00e0y&#8221; ho\u1eb7c &#8220;vitamin&#8221;) ho\u1eb7c d\u1ecbch v\u1ee5 (ch\u1eb3ng h\u1ea1n nh\u01b0 &#8220;s\u1eeda ch\u1eefa \u0111i\u1ec7n n\u01b0\u1edbc&#8221;).<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, ch\u1eb3ng h\u1ea1n b\u1ea1n s\u1edf h\u1eefu c\u1eeda h\u00e0ng b\u00e1nh, v\u00e0 m\u1ed9t trong c\u00e1c t\u1eeb kh\u00f3a hi\u1ec7u qu\u1ea3 nh\u1ea5t l\u00e0 &#8220;b\u00e1nh sinh nh\u1eadt&#8221;. C\u00f3 s\u1ef1 ch\u1ed3ng ch\u00e9o gi\u1eefa t\u1eeb kh\u00f3a &#8220;sinh nh\u1eadt&#8221; v\u00e0 &#8220;b\u00e1nh&#8221;. Nh\u01b0ng t\u1eeb n\u00e0o t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t? C\u00e1i n\u00e0o nhi\u1ec1u kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c b\u00e1n h\u01a1n?<\/p>\n\n\n\n<p>C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 &#8220;b\u00e1nh&#8221; &#8211; c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u truy v\u1ea5n kh\u00e1c nhau m\u00e0 bao g\u1ed3m t\u1eeb &#8220;sinh nh\u1eadt&#8221; nh\u01b0ng l\u1ea1i kh\u00f4ng li\u00ean quan \u0111\u00e1ng k\u1ec3 g\u00ec \u0111\u1ebfn vi\u1ec7c b\u00e1n b\u00e1nh sinh nh\u1eadt, nh\u01b0ng c\u00e1c truy v\u1ea5n bao g\u1ed3m &#8220;b\u00e1nh&#8221; th\u00ec l\u1ea1i r\u1ea5t g\u1ea7n g\u0169i. &#8220;B\u00e1nh&#8221;, l\u00e0 m\u1ed9t trong c\u00e1c s\u1ea3n ph\u1ea9m b\u1ea1n b\u00e1n, l\u00e0 m\u1ed9t \u1ee9ng c\u1ee9 vi\u00ean t\u1ed1t cho t\u1eeb kh\u00f3a thu\u1ed9c nh\u00f3m c\u1ea5p cao nh\u1ea5t.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/cau-truc-tai-khoan-ads.png\"><img loading=\"lazy\" decoding=\"async\" width=\"943\" height=\"556\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/cau-truc-tai-khoan-ads.png\" alt=\"C\u1ea5u tr\u00fac t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o\" class=\"wp-image-24155\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/cau-truc-tai-khoan-ads.png 943w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/cau-truc-tai-khoan-ads-300x177.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/cau-truc-tai-khoan-ads-768x453.png 768w\" sizes=\"(max-width: 943px) 100vw, 943px\" \/><\/a><figcaption class=\"wp-element-caption\">C\u1ea5u tr\u00fac t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o<\/figcaption><\/figure><\/div>\n\n\n<p>M\u1ed9t khi b\u1ea1n t\u1ea1o ra \u0111\u01b0\u1ee3c nh\u00f3m t\u1eeb kh\u00f3a c\u1ea5p cao nh\u1ea5t, c\u00e1c nh\u00f3m t\u1eeb kh\u00f3a c\u1ea5p cao nh\u1ea5t \u0111\u1ea7y tri\u1ec3n v\u1ecdng kh\u00e1c c\u00f3 th\u1ec3 t\u1ef1 xu\u1ea5t hi\u1ec7n. C\u00e1c danh m\u1ee5c b\u00e1nh (baked) r\u1ed9ng l\u1edbn kh\u00e1c c\u0169ng l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t, ch\u1eb3ng h\u1ea1n nh\u01b0 &#8220;pie&#8221; v\u00e0 &#8220;cookies&#8221;. C\u00e1c danh m\u1ee5c n\u00e0y s\u1ebd \u0111\u1ea1i di\u1ec7n cho c\u00e1c chi\u1ebfn d\u1ecbch trong Google Ads (ho\u1eb7c c\u00e1c n\u1ec1n t\u1ea3ng PPC kh\u00e1c). T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, ch\u00fang c\u00f3 th\u1ec3 \u0111\u00f3ng vai tr\u00f2 nh\u01b0 c\u00e1c chuy\u00ean m\u1ee5c ho\u1eb7c nh\u00f3m b\u00e0i tr\u00ean website c\u1ee7a b\u1ea1n, v\u00ec th\u1ebf ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y c\u00e1i m\u00e0 h\u1ecd mu\u1ed1n b\u1eb1ng c\u00e1ch v\u00e0o c\u00e1c trang chuy\u00ean m\u1ee5c v\u00e0 \u0111i\u1ec1u h\u01b0\u1edbng ti\u1ebfp \u0111\u1ebfn c\u00e1c trang c\u1ee5 th\u1ec3 theo nhu c\u1ea7u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buoc_2_Tao_ra_cac_nhom_con_nho_hon_cu_the_hon_cho_cac_tu_khoa\"><\/span>B\u01b0\u1edbc 2: T\u1ea1o ra c\u00e1c nh\u00f3m con nh\u1ecf h\u01a1n, c\u1ee5 th\u1ec3 h\u01a1n cho c\u00e1c t\u1eeb kh\u00f3a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sau khi b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 nh\u00f3m c\u1ea5p cao nh\u1ea5t, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 <em>ph\u00e2n chia<\/em> (segment) ch\u00fang ra th\u00e0nh c\u00e1c nh\u00f3m nh\u1ecf v\u1edbi m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng h\u01a1n. C\u00e1c nh\u00f3m c\u1ea5p-hai th\u01b0\u1eddng bao g\u1ed3m m\u1ed9t t\u1eeb <em>b\u1ed5 ngh\u0129a<\/em> &#8211; m\u1ed9t t\u1eeb \u0111\u01b0a ra th\u00f4ng tin c\u1ee5 th\u1ec3 h\u01a1n v\u1ec1 nh\u00f3m c\u1ea5p cao nh\u1ea5t. Theo \u0111\u00f3, nh\u00f3m c\u1ea5p hai th\u01b0\u1eddng l\u00e0 th\u1ec3 lo\u1ea1i, th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c c\u00e1c chi ti\u1ebft n\u1ed5i b\u1eadt kh\u00e1c.<\/p>\n\n\n\n<p>Nh\u00f3m c\u1ea5p hai b\u00ean d\u01b0\u1edbi t\u1eeb kh\u00f3a &#8220;cake \/ b\u00e1nh&#8221; c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c d\u1ecbp l\u1ec5, h\u01b0\u01a1ng v\u1ecb v\u00e0 th\u1ec3 lo\u1ea1i. L\u01b0u \u00fd l\u00e0, v\u00ed d\u1ee5 &#8220;wedding \/ c\u01b0\u1edbi&#8221;, kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t t\u00ednh t\u1eeb, nh\u01b0ng trong b\u1ed1i c\u1ea3nh c\u1ee7a t\u1eeb kh\u00f3a &#8220;wedding cake \/ b\u00e1nh c\u01b0\u1edbi&#8221;, n\u00f3 b\u1ed5 ngh\u0129a cho t\u1eeb &#8220;cake \/ b\u00e1nh&#8221;, n\u00f3 cho b\u1ea1n bi\u1ebft lo\u1ea1i b\u00e1nh n\u00e0y l\u00e0 g\u00ec. \u0110\u1ed3 h\u00ecnh d\u01b0\u1edbi \u0111\u00e2y cho th\u1ea5y m\u1ed9t nh\u00e1nh c\u00e1c t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c nh\u00f3m theo d\u1ea1ng c\u00e2y.<\/p>\n\n\n\n<p>C\u00e1c website \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u cao, th\u00e2n thi\u1ec7n v\u1edbi t\u00ecm ki\u1ebfm s\u1ebd t\u1ea1o 3 &#8211; v\u00e0 th\u1eadm ch\u00ed l\u00e0 4 c\u1ea5p \u0111\u1ed9 c\u1ee7a nh\u00f3m t\u1eeb kh\u00f3a con. C\u1ea7n \u0111\u1ea3m b\u1ea3o l\u00e0 nh\u00f3m qu\u1ea3ng c\u00e1o, qu\u1ea3ng c\u00e1o, v\u00e0 trang landing page l\u00e0 r\u1ea5t c\u1ee5 th\u1ec3 v\u00e0 nh\u1eafm \u0111\u1ebfn m\u1ed9t l\u1edbp c\u00e1c truy v\u1ea5n. M\u1ed7i nh\u00f3m nh\u1ecf c\u1ea7n ph\u1ea3i ti\u1ebft l\u1ed9 m\u1ed9t <em>l\u1edbp \u00fd \u0111\u1ecbnh<\/em> kh\u00e1c &#8211; truy v\u1ea5n l\u00e0 c\u00e1ch ng\u01b0\u1eddi t\u00ecm ki\u1ebfm n\u00f3i v\u1edbi b\u1ea1n h\u1ecd \u0111ang t\u00ecm c\u00e1i g\u00ec, v\u00e0 c\u00e1c truy v\u1ea5n d\u00e0i h\u01a1n c\u00f3 xu h\u01b0\u1edbng th\u1ec3 hi\u1ec7n \u00fd \u0111\u1ecbnh mua h\u00e0ng nhi\u1ec1u nh\u1ea5t.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/chia-nhom-nho-tu-khoa.png\"><img loading=\"lazy\" decoding=\"async\" width=\"718\" height=\"322\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/chia-nhom-nho-tu-khoa.png\" alt=\"Chia th\u00e0nh nh\u00f3m nh\u1ecf t\u1eeb kh\u00f3a\" class=\"wp-image-24161\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/chia-nhom-nho-tu-khoa.png 718w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/chia-nhom-nho-tu-khoa-300x135.png 300w\" sizes=\"(max-width: 718px) 100vw, 718px\" \/><\/a><figcaption class=\"wp-element-caption\">Chia th\u00e0nh nh\u00f3m nh\u1ecf c\u00e1c t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3 h\u01a1n<\/figcaption><\/figure><\/div>\n\n\n<p>T\u1ea7ng \u00fd \u0111\u1ecbnh s\u00e2u nh\u1ea5t, t\u01b0\u01a1ng \u1ee9ng v\u1edbi nh\u00f3m nh\u1ecf nh\u1ea5t, s\u1ebd th\u01b0\u1eddng bao g\u1ed3m t\u1eeb <em>\u0111\u1ecbnh h\u01b0\u1edbng<\/em>, ho\u1eb7c m\u1ed9t g\u1ee3i \u00fd \u0111\u1ecbnh h\u01b0\u1edbng s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm h\u01b0\u1edbng \u0111\u1ebfn s\u1ea3n ph\u1ea9m trong truy v\u1ea5n. C\u00e1c t\u1eeb \u0111\u1ecbnh h\u01b0\u1edbng bao g\u1ed3m c\u00e1c lo\u1ea1i nh\u01b0 <em>giao d\u1ecbch<\/em>, <em>th\u1ea9m tra<\/em>, v\u00e0 <em>h\u01b0\u1edbng d\u1eabn<\/em>.<\/p>\n\n\n\n<p>Thu\u1eadt ng\u1eef giao d\u1ecbch ch\u1ec9 \u0111\u1ebfn vi\u1ec7c ng\u01b0\u1eddi t\u00ecm ki\u1ebfm \u1edf v\u1ecb tr\u00ed cu\u1ed1i trong chu k\u1ef3 mua h\u00e0ng (buying cycle). Th\u1ea9m tra c\u0169ng c\u00f3 th\u1ec3 ti\u1ebft l\u1ed9 \u00fd \u0111\u1ecbnh mua s\u1eafm cao. Ng\u01b0\u1eddi t\u00ecm ki\u1ebfm s\u1eed d\u1ee5ng c\u00e1c t\u1eeb h\u01b0\u1edbng d\u1eabn m\u1ed9t c\u00e1ch th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c t\u00e0i nguy\u00ean nh\u01b0 s\u00e1ch n\u00f3i chung ho\u1eb7c s\u00e1ch tr\u1eafng (white paper) &#8211; nh\u1eefng th\u1ee9 c\u0169ng c\u00f3 kh\u1ea3 n\u0103ng l\u00e0 c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng ho\u1eb7c chuy\u1ec3n \u0111\u1ed5i kh\u00e1c. T\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung cho c\u00e1c t\u1eeb kh\u00f3a \u0111\u1ecbnh h\u01b0\u1edbng l\u00e0 c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 \u0111em v\u1ec1 ng\u01b0\u1eddi gh\u00e9 th\u0103m \u0111\u1ea1t ti\u00eau chu\u1ea9n cao &#8211; n\u00f3i c\u00e1ch kh\u00e1c, l\u00e0 nh\u1eefng ng\u01b0\u1eddi gh\u00e9 th\u0103m c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i h\u01a1n.<\/p>\n\n\n\n<p><strong>Nh\u00f3m t\u1eeb kh\u00f3a n\u00ean l\u1edbn nh\u01b0 th\u1ebf n\u00e0o?<\/strong> Kh\u00f4ng c\u00f3 quy t\u1eafc c\u1ee9ng nh\u1eafc v\u00e0 nhanh ch\u00f3ng n\u00e0o b\u1eaft bu\u1ed9c cho s\u1ed1 l\u01b0\u1ee3ng t\u1eeb kh\u00f3a c\u1ee7a m\u1ed7i nh\u00f3m c\u1ea3. T\u00ednh li\u00ean quan th\u00ec quan tr\u1ecdng h\u01a1n k\u00edch c\u1ee1 &#8211; c\u00e1c t\u1eeb kh\u00f3a trong nh\u00f3m c\u1ea7n ph\u1ea3i chia s\u1ebb v\u1edbi nhau m\u1ee9c \u0111\u1ed9 cao v\u1ec1 \u00fd ngh\u0129a. Cho d\u00f9 kh\u00f4ng c\u00f3 s\u1ed1  l\u01b0\u1ee3ng c\u1ed1 \u0111\u1ecbnh, hi\u1ebfm khi c\u00f3 nh\u00f3m t\u1eeb kh\u00f3a n\u00e0o l\u1edbn h\u01a1n 100 t\u1eeb kh\u00f3a m\u00e0 l\u1ea1i c\u00f3 th\u1ec3 bao g\u1ed3m m\u1ed1i quan h\u1ec7 g\u1ea7n g\u0169i. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing hi\u1ebfm khi c\u1ea7n ph\u00e2n nh\u00f3m nh\u1ecf h\u01a1n 5 t\u1eeb kh\u00f3a \u0111\u1ec3 duy tr\u00ec m\u1ee9c \u0111\u1ed9 li\u00ean quan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buoc_3_Toi_uu_hoa_cac_nhom_tu_khoa_cua_ban\"><\/span>B\u01b0\u1edbc 3: T\u1ed1i \u01b0u h\u00f3a c\u00e1c nh\u00f3m t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Gi\u1edd c\u1ea5u tr\u00fac c\u01a1 b\u1ea3n c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ed9t s\u1ed1 bi\u1ebfn th\u1ec3 nh\u1ecf h\u01a1n m\u00e0 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u su\u1ea5t c\u1ee7a chi\u1ebfn d\u1ecbch marketing qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p><strong>D\u1ea1ng s\u1ed1 nhi\u1ec1u v\u00e0 ph\u00e1i sinh<\/strong>: D\u1ea1ng s\u1ed1 nhi\u1ec1u v\u00e0 ph\u00e1i sinh (v\u00ed d\u1ee5, &#8220;baking&#8221; l\u00e0 ph\u00e1i sinh c\u1ee7a &#8220;bake&#8221;) c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o trong nh\u00f3m cha; kh\u00f4ng n\u00ean t\u1ea1o m\u1ed9t nh\u00f3m ri\u00eang bi\u1ec7t ho\u1eb7c nh\u00f3m con. PS: ti\u1ebfng Vi\u1ec7t kh\u00f4ng c\u00f3 bi\u1ebfn th\u1ec3 d\u1ea1ng s\u1ed1 nhi\u1ec1u, ph\u00e1i sinh th\u00ec c\u00f3.<\/p>\n\n\n\n<p><strong>L\u1ed7i ch\u00ednh t\u1ea3<\/strong>: B\u1ea1n kh\u00f4ng c\u1ea7n t\u1ea1o ra nh\u00f3m c\u00e1c l\u1ed7i ch\u00ednh t\u1ea3 ph\u1ed5 bi\u1ebfn ho\u1eb7c th\u1eadm ch\u00ed \u0111\u1ef1a ch\u00fang v\u00e0o nh\u00f3m t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n l\u00e0m g\u00ec. Google v\u00e0 c\u00e1c m\u00e1y t\u00ecm ki\u1ebfm h\u00e0ng \u0111\u1ea7u kh\u00e1c \u0111\u1ee7 th\u00f4ng minh \u0111\u1ec3 nh\u1eadn ra l\u1ed7i ch\u00ednh t\u1ea3 v\u00e0 chuy\u1ec3n h\u01b0\u1edbng ng\u01b0\u1eddi t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p><strong>T\u1eeb \u0111\u1ed3ng ngh\u0129a v\u00e0 bi\u1ebfn th\u1ec3<\/strong>: Ng\u01b0\u1ee3c l\u1ea1i, s\u1ebd l\u00e0 \u00fd t\u01b0\u1edfng hay n\u1ebfu b\u1ea1n t\u1ea1o m\u1ed9t nh\u00f3m ri\u00eang cho c\u00e1c t\u1eeb \u0111\u1ed3ng ngh\u0129a, \u0111i\u1ec1u \u0111\u00f3 s\u1ebd c\u00f3 l\u1ee3i h\u01a1n cho b\u1ea1n khi m\u00e1y t\u00ecm ki\u1ebfm t\u00ednh to\u00e1n \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng. M\u1eb7c d\u00f9 &#8220;domain&#8221; v\u00e0 &#8220;t\u00ean mi\u1ec1n&#8221; l\u00e0 t\u1eeb \u0111\u1ed3ng ngh\u0129a, Google s\u1ebd \u0111\u00e1nh gi\u00e1 qu\u1ea3ng c\u00e1o bao g\u1ed3m t\u1eeb &#8220;domain&#8221; cho truy v\u1ea5n &#8220;mua domain&#8221; l\u00e0 li\u00ean quan nhi\u1ec1u h\u01a1n so v\u1edbi qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u1ef1 nh\u01b0ng bao g\u1ed3m t\u1eeb &#8220;t\u00ean mi\u1ec1n&#8221;. Ngo\u00e0i ra, c\u00e1c t\u1eeb tr\u00ean trang k\u1ebft qu\u1ea3 kh\u1edbp ch\u00ednh x\u00e1c v\u1edbi truy v\u1ea5n s\u1ebd \u0111\u01b0\u1ee3c highlight d\u1ea1ng b\u00f4i \u0111\u1eadm, v\u00e0 s\u1ebd c\u1ed9ng h\u01b0\u1edfng nhi\u1ec1u h\u01a1n v\u1edbi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm. Vi\u1ebft l\u1eddi qu\u1ea3ng c\u00e1o ri\u00eang bi\u1ec7t h\u01b0\u1edbng \u0111\u1ebfn truy v\u1ea5n &#8220;domain&#8221; v\u00e0 truy v\u1ea5n &#8220;t\u00ean mi\u1ec1n&#8221; s\u1ebd c\u1ea3i thi\u1ec7n c\u1ea3 \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 CTR (click-through rate \/ t\u1ef7 l\u1ec7 click).<\/p>\n\n\n\n<p><strong>Tr\u00f9ng l\u1eb7p t\u1eeb kh\u00f3a<\/strong>: B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft g\u1eb7p c\u00e1c t\u1eeb kh\u00f3a kh\u1edbp nhi\u1ec1u h\u01a1n m\u1ed9t nh\u00f3m. Ch\u1eb3ng h\u1ea1n, n\u1ebfu b\u1ea1n c\u00f3 nh\u00f3m t\u1eeb kh\u00f3a c\u1ea5p cao nh\u1ea5t cho &#8220;t\u00ean mi\u1ec1n&#8221; v\u00e0 &#8220;hosting&#8221;, v\u1eady b\u1ea1n s\u1ebd \u0111\u01b0a t\u1eeb kh\u00f3a &#8220;t\u00ean mi\u1ec1n hosting&#8221; v\u00e0o \u0111\u00e2u? B\u1ea1n c\u00f3 m\u1ed9t s\u1ed1 l\u1ef1a ch\u1ecdn sau, t\u1ea5t c\u1ea3 \u0111\u1ec1u \u0111\u01b0\u1ee3c AdWords h\u1ed7 tr\u1ee3:<\/p>\n\n\n\n<ul>\n<li><em>\u0110\u01b0a t\u1eeb kh\u00f3a v\u00e0o nh\u00f3m n\u00e0o b\u1ea1n th\u1ea5y kh\u00e1c bi\u1ec7t h\u01a1n<\/em>. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, b\u1ea1n quy\u1ebft \u0111\u1ecbnh &#8220;t\u00ean mi\u1ec1n&#8221; l\u00e0 kh\u00e1c bi\u1ec7t nhi\u1ec1u h\u01a1n so v\u1edbi &#8220;hosting&#8221;, v\u00e0 v\u00ec v\u1eady b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra \u0111\u01b0\u1ee3c l\u1eddi vi\u1ebft qu\u1ea3ng c\u00e1o c\u1ea1nh tranh h\u01a1n khi \u0111\u1eb7t n\u00f3 v\u00e0o nh\u00f3m t\u00ean mi\u1ec1n, thay v\u00ec \u0111\u1eb7t n\u00f3 v\u00e0o nh\u00f3m hosting. Tuy v\u1eady, \u0111i\u1ec1u n\u00e0y th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn m\u1ed9t quy\u1ebft \u0111\u1ecbnh mang t\u00ednh c\u00e1 nh\u00e2n (ch\u1ee9 kh\u00f4ng ph\u1ea3i c\u00e1i g\u00ec \u0111\u00f3 ho\u00e0n to\u00e0n kh\u00e1ch quan).<\/li>\n\n\n\n<li><em>\u0110\u01b0a t\u1eeb kh\u00f3a v\u00e0o c\u1ea3 hai nh\u00f3m<\/em>. R\u1ed3i sau \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn ki\u1ec3m tra xem qu\u1ea3ng c\u00e1o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n trong nh\u00f3m n\u00e0o.<\/li>\n\n\n\n<li><em>T\u1ea1o ra m\u1ed9t nh\u00f3m ri\u00eang cho t\u1eeb kh\u00f3a<\/em>. \u1ede \u0111\u00e2y b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 ba nh\u00f3m c\u1ea5p cao nh\u1ea5t, m\u1ed9t cho &#8220;t\u00ean mi\u1ec1n&#8221;, m\u1ed9t cho &#8220;hosting&#8221; v\u00e0 m\u1ed9t cho &#8220;t\u00ean mi\u1ec1n hosting&#8221;.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buoc_4_Lap_di_lap_lai\"><\/span>B\u01b0\u1edbc 4: L\u1eb7p \u0111i l\u1eb7p l\u1ea1i<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Gi\u1ed1ng nh\u01b0 t\u1ea5t c\u1ea3 c\u00e1c qu\u00e1 tr\u00ecnh marketing t\u00ecm ki\u1ebfm, nh\u00f3m t\u1eeb kh\u00f3a v\u00e0 s\u1eafp x\u1ebfp ch\u00fang ph\u1ea3i l\u00e0 qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c. Khi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n tr\u01b0\u1edfng th\u00e0nh, \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng l\u00e0 ph\u00e1t tri\u1ec3n v\u00e0 c\u1ea3i thi\u1ec7n vi\u1ec7c nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch PPC c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n ch\u1ec9 ho\u00e0n th\u00e0nh c\u00e1c b\u01b0\u1edbc tr\u00ean duy nh\u1ea5t m\u1ed9t l\u1ea7n, k\u1ebft qu\u1ea3 ch\u1eafc ch\u1eafn s\u1ebd kh\u00f4ng ph\u00e1t tri\u1ec3n g\u00ec th\u00eam, v\u00e0 r\u1ea5t c\u00f3 th\u1ec3 s\u1ebd gi\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng d\u1ea7n d\u1ea7n.<\/p>\n\n\n\n<p>Marketer m\u1ea3ng t\u00ecm ki\u1ebfm t\u1ea1o \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng kh\u00f4ng ch\u1ec9 nh\u1edd vi\u1ec7c th\u00eam  danh s\u00e1ch t\u1eeb kh\u00f3a c\u1ee7a h\u1ecd v\u00e0o m\u1ed9t c\u00e1ch th\u01b0\u1eddng xuy\u00ean, h\u1ecd th\u01b0\u1eddng ph\u1ea3i xem v\u00e0 \u0111\u00e1nh gi\u00e1 l\u1ea1i c\u00e1c t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c nh\u00f3m v\u00e0 s\u1eafp x\u1ebfp nh\u01b0 th\u1ebf n\u00e0o. Ch\u1eb3ng h\u1ea1n vi\u1ec7c m\u1edf r\u1ed9ng chi nh\u00e1nh n\u00e0o \u0111\u00f3 c\u1ee7a doanh nghi\u1ec7p s\u1ebd y\u00eau c\u1ea7u t\u1ea1o th\u00eam nh\u00f3m t\u1eeb kh\u00f3a v\u00e0 n\u1ed9i dung web t\u01b0\u01a1ng \u1ee9ng v\u1edbi ch\u00fang. B\u1ea1n c\u0169ng c\u1ea7n ti\u1ebfp t\u1ee5c ch\u00fa \u00fd \u0111\u1ebfn s\u1ef1 thay \u0111\u1ed5i trong ng\u00e0nh v\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Nghi\u00ean c\u1ee9u li\u00ean t\u1ee5c gi\u00fap b\u1ea1n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1eeb kh\u00f3a.<\/p>\n\n\n\n<p>(L\u01b0\u1ee3c d\u1ecbch t\u1eeb b\u00e0i &#8220;<a href=\"https:\/\/www.wordstream.com\/adwords-keyword-grouping\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Keyword Grouping: How to Group Your Keywords in Google Ads<\/a>&#8221; c\u1ee7a website WordStream)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nh\u00f3m t\u1eeb kh\u00f3a l\u00e0 ph\u1ea7n hay b\u1ecb b\u1ecf qua trong quy tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a nhi\u1ec1u nh\u00e0 qu\u1ea3ng c\u00e1o khi th\u1ef1c h\u00e0nh v\u1edbi Google Ads. Kh\u00f4ng ph\u1ea3i ai c\u0169ng nh\u1eadn ra l\u00e0 vi\u1ec7c t\u1ea1o c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c t\u1ed1t h\u01a1n, ch\u1eb7t ch\u1ebd h\u01a1n trong t\u00e0i kho\u1ea3n Google Ads c\u00f3 th\u1ec3 c\u00f3 \u1ea3nh &hellip;<\/p>\n","protected":false},"author":1,"featured_media":24491,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103],"tags":[344],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00e1ch nh\u00f3m t\u1eeb kh\u00f3a trong Google Ads (c\u00f2n g\u1ecdi l\u00e0 keyword grouping) &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/nhom-tu-khoa-ads\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00e1ch nh\u00f3m t\u1eeb kh\u00f3a trong Google Ads (c\u00f2n g\u1ecdi l\u00e0 keyword grouping) &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"Nh\u00f3m t\u1eeb kh\u00f3a l\u00e0 ph\u1ea7n hay b\u1ecb b\u1ecf qua trong quy tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a nhi\u1ec1u nh\u00e0 qu\u1ea3ng c\u00e1o khi th\u1ef1c h\u00e0nh v\u1edbi Google Ads. Kh\u00f4ng ph\u1ea3i ai c\u0169ng nh\u1eadn ra l\u00e0 vi\u1ec7c t\u1ea1o c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c t\u1ed1t h\u01a1n, ch\u1eb7t ch\u1ebd h\u01a1n trong t\u00e0i kho\u1ea3n Google Ads c\u00f3 th\u1ec3 c\u00f3 \u1ea3nh &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kiencang.net\/nhom-tu-khoa-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/anhducnguyen87\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-18T07:22:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-20T16:50:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/cach-nhom-tu-khoa.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 ph\u00fat\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"C\u00e1ch nh\u00f3m t\u1eeb kh\u00f3a trong Google Ads (c\u00f2n g\u1ecdi l\u00e0 keyword grouping) &#8226; Ki\u1ebfn c\u00e0ng","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kiencang.net\/nhom-tu-khoa-ads\/","og_locale":"vi_VN","og_type":"article","og_title":"C\u00e1ch nh\u00f3m t\u1eeb kh\u00f3a trong Google Ads (c\u00f2n g\u1ecdi l\u00e0 keyword grouping) &#8226; Ki\u1ebfn c\u00e0ng","og_description":"Nh\u00f3m t\u1eeb kh\u00f3a l\u00e0 ph\u1ea7n hay b\u1ecb b\u1ecf qua trong quy tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a nhi\u1ec1u nh\u00e0 qu\u1ea3ng c\u00e1o khi th\u1ef1c h\u00e0nh v\u1edbi Google Ads. 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