{"id":24116,"date":"2023-07-18T07:52:18","date_gmt":"2023-07-18T00:52:18","guid":{"rendered":"https:\/\/kiencang.net\/?p=24116"},"modified":"2023-08-20T23:44:32","modified_gmt":"2023-08-20T16:44:32","slug":"thong-ke-ads","status":"publish","type":"post","link":"https:\/\/kiencang.net\/thong-ke-ads\/","title":{"rendered":"M\u1ed9t s\u1ed1 th\u1ed1ng k\u00ea v\u1ec1 t\u1eeb, d\u1ea5u ch\u1ea5m c\u00e2u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn trong c\u00e1c qu\u1ea3ng c\u00e1o c\u00f3 hi\u1ec7u su\u1ea5t t\u1ed1t tr\u00ean Google Ads"},"content":{"rendered":"\n<p>\u1ede WordStream, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 truy c\u1eadp r\u1ea5t nhi\u1ec1u d\u1eef li\u1ec7u qu\u1ea3ng c\u00e1o th\u00f4ng qua c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed c\u1ee7a m\u00ecnh v\u00e0 c\u1ea3 t\u1eeb c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng n\u1eefa. Ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e2n t\u00edch h\u01a1n 60 tri\u1ec7u USD ti\u1ec1n qu\u1ea3ng c\u00e1o tr\u00ean Google.  Ch\u00fang t\u00f4i th\u00edch t\u00ecm hi\u1ec3u nh\u1eefng d\u1eef li\u1ec7u n\u00e0y, t\u1eeb \u0111\u00f3, ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 c\u00e1c ph\u00e1t hi\u1ec7n th\u00fa v\u1ecb nh\u01b0 CTR trung b\u00ecnh, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, chi ph\u00ed tr\u00ean l\u01b0\u1ee3t click, v\u00e0 chi ph\u00ed cho l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i d\u1ef1a tr\u00ean nhi\u1ec1u ng\u00e0nh ngh\u1ec1 kh\u00e1c nhau.<\/p>\n\n\n\n<p>Nh\u01b0ng c\u00f3 m\u1ed9t th\u1ee9 m\u00e0 ch\u00fang t\u00f4i ch\u01b0a t\u00ecm hi\u1ec3u tr\u01b0\u1edbc \u0111\u00e2y, \u0111\u00f3 ch\u00ednh l\u00e0 b\u1ea3n th\u00e2n l\u1eddi qu\u1ea3ng c\u00e1o. D\u0129 nhi\u00ean, t\u1ea5t c\u1ea3 ch\u00fang t\u00f4i trong nh\u00f3m n\u1ed9i dung \u0111\u1ec1u b\u1ecb \u00e1m \u1ea3nh b\u1edfi c\u00e1c t\u1eeb ng\u1eef. V\u00ec th\u1ebf ch\u00fang t\u00f4i ngh\u0129 th\u1ebf n\u00e0y: <strong>Nh\u1eefng T\u1eea n\u00e0o th\u1ef1c s\u1ef1 c\u00f3 hi\u1ec7u qu\u1ea3, \u0111em l\u1ea1i CTR cao trong Google Ads?<\/strong> Ch\u00fang t\u00f4i c\u00f2n t\u00ecm hi\u1ec3u nh\u1eefng th\u1ee9 nh\u01b0 l\u00e0 S\u1ed0 v\u00e0 D\u1ea4U CH\u1ea4M C\u00c2U n\u1eefa? C\u00e1i n\u00e0o \u0111em l\u00e0 CTA t\u1ed1t nh\u1ea5t? Qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t tr\u00ean Google Ads l\u00e0 d\u1ea1ng c\u00f3 c\u1ea3m x\u00fac t\u00edch c\u1ef1c hay ti\u00eau c\u1ef1c? N\u00ean nh\u1ed3i nh\u00e9t nhi\u1ec1u t\u1eeb kh\u00f3a hay c\u1ea7n ph\u1ea3i s\u00e1ng t\u1ea1o h\u01a1n?<\/p>\n\n\n\n<p>Trong b\u00e0i n\u00e0y, ch\u00fang ta s\u1ebd t\u00ecm hi\u1ec3u m\u1ed9t s\u1ed1 \u0111i\u1ec1u, th\u01b0\u1eddng l\u00e0 nh\u1eefng th\u1ee9 g\u00e2y b\u1ea5t ng\u1edd khi ch\u00fang t\u00f4i th\u1eed ch\u1ea1y c\u00e1c ph\u00e2n t\u00edch v\u0103n b\u1ea3n tr\u00ean c\u00e1c qu\u1ea3ng c\u00e1o Google Ads t\u1ed1t nh\u1ea5t n\u0103m v\u1eeba r\u1ed3i.<\/p>\n\n\n\n<p>Ph\u00e2n t\u00edch n\u00e0y l\u00e0 n\u1ed7 l\u1ef1c c\u1ee7a c\u1ea3 nh\u00f3m. Xin g\u1eedi l\u1eddi c\u1ea3m \u01a1n \u0111\u1ebfn t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong nh\u00f3m, bao g\u1ed3m nh\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u Josh Brackett, tr\u01b0\u1edfng nh\u00f3m web Meg Lister, chuy\u00ean vi\u00ean thi\u1ebft k\u1ebf Kate Lindsay, v\u00e0 tr\u01b0\u1edfng nh\u00f3m n\u1ed9i dung Elisa Gabbert.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d5f195fde\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d5f195fde\"  type=\"checkbox\" id=\"item-6577d5f195fde\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/thong-ke-ads\/#Ve_tep_du_lieu_duoc_dua_vao_phan_tich_Chung_toi_dinh_nghia_the_nao_ve_%E2%80%9Cquang_cao_tot_nhat%E2%80%9D\" title=\"V\u1ec1 t\u1ec7p d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o ph\u00e2n t\u00edch: Ch\u00fang t\u00f4i \u0111\u1ecbnh ngh\u0129a th\u1ebf n\u00e0o v\u1ec1 &#8220;qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t&#8221;?\">V\u1ec1 t\u1ec7p d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o ph\u00e2n t\u00edch: Ch\u00fang t\u00f4i \u0111\u1ecbnh ngh\u0129a th\u1ebf n\u00e0o v\u1ec1 &#8220;qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t&#8221;?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/thong-ke-ads\/#1_Cac_tu_nao_hay_duoc_dung_trong_cac_quang_cao_hoat_dong_tot_nhat\" title=\"#1: C\u00e1c t\u1eeb n\u00e0o hay \u0111\u01b0\u1ee3c d\u00f9ng trong c\u00e1c qu\u1ea3ng c\u00e1o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t?\">#1: C\u00e1c t\u1eeb n\u00e0o hay \u0111\u01b0\u1ee3c d\u00f9ng trong c\u00e1c qu\u1ea3ng c\u00e1o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/thong-ke-ads\/#2_Loi_keu_goi_hanh_dong_nao_duoc_su_dung_nhieu_nhat_trong_cac_quang_cao_tot_nhat\" title=\"#2: L\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng n\u00e0o \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t trong c\u00e1c qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t?\">#2: L\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng n\u00e0o \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t trong c\u00e1c qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/thong-ke-ads\/#3_Cac_quang_cao_tot_nhat_tren_Google_Ads_the_hien_cam_xuc_tich_cuc_hay_tieu_cuc\" title=\"#3:  C\u00e1c qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t tr\u00ean Google Ads th\u1ec3 hi\u1ec7n c\u1ea3m x\u00fac t\u00edch c\u1ef1c hay ti\u00eau c\u1ef1c?\">#3:  C\u00e1c qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t tr\u00ean Google Ads th\u1ec3 hi\u1ec7n c\u1ea3m x\u00fac t\u00edch c\u1ef1c hay ti\u00eau c\u1ef1c?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/thong-ke-ads\/#4_Cac_quang_cao_tot_nhat_tren_Google_Ads_co_muc_do_da_dang_tu_vung_den_dau\" title=\"#4: C\u00e1c qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t tr\u00ean Google Ads c\u00f3 m\u1ee9c \u0111\u1ed9 \u0111a d\u1ea1ng t\u1eeb v\u1ef1ng \u0111\u1ebfn \u0111\u00e2u?\">#4: C\u00e1c qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t tr\u00ean Google Ads c\u00f3 m\u1ee9c \u0111\u1ed9 \u0111a d\u1ea1ng t\u1eeb v\u1ef1ng \u0111\u1ebfn \u0111\u00e2u?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kiencang.net\/thong-ke-ads\/#5_Dau_cham_cau_pho_bien_nhat_trong_cac_quang_cao_la_gi\" title=\"#5: D\u1ea5u ch\u1ea5m c\u00e2u ph\u1ed5 bi\u1ebfn nh\u1ea5t trong c\u00e1c qu\u1ea3ng c\u00e1o l\u00e0 g\u00ec?\">#5: D\u1ea5u ch\u1ea5m c\u00e2u ph\u1ed5 bi\u1ebfn nh\u1ea5t trong c\u00e1c qu\u1ea3ng c\u00e1o l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kiencang.net\/thong-ke-ads\/#6_Cac_quang_cao_tot_nhat_tren_Google_Ads_co_su_dung_chen_tu_khoa_dong_khong\" title=\"#6: C\u00e1c qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t tr\u00ean Google Ads c\u00f3 s\u1eed d\u1ee5ng ch\u00e8n t\u1eeb kh\u00f3a \u0111\u1ed9ng kh\u00f4ng?\">#6: C\u00e1c qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t tr\u00ean Google Ads c\u00f3 s\u1eed d\u1ee5ng ch\u00e8n t\u1eeb kh\u00f3a \u0111\u1ed9ng kh\u00f4ng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/kiencang.net\/thong-ke-ads\/#7_Cac_quang_cao_Google_Ads_tot_nhat_co_su_dung_nhan_hieu_cac_dau_hieu_nhan_hieu_khac_khong\" title=\"#7: C\u00e1c qu\u1ea3ng c\u00e1o Google Ads t\u1ed1t nh\u1ea5t c\u00f3 s\u1eed d\u1ee5ng nh\u00e3n hi\u1ec7u &amp; c\u00e1c d\u1ea5u hi\u1ec7u nh\u00e3n hi\u1ec7u kh\u00e1c kh\u00f4ng?\">#7: C\u00e1c qu\u1ea3ng c\u00e1o Google Ads t\u1ed1t nh\u1ea5t c\u00f3 s\u1eed d\u1ee5ng nh\u00e3n hi\u1ec7u &amp; c\u00e1c d\u1ea5u hi\u1ec7u nh\u00e3n hi\u1ec7u kh\u00e1c kh\u00f4ng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/kiencang.net\/thong-ke-ads\/#8_Cac_quang_cao_tot_nhat_co_su_dung_so_hay_khong\" title=\"#8: C\u00e1c qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t c\u00f3 s\u1eed d\u1ee5ng s\u1ed1 hay kh\u00f4ng?\">#8: C\u00e1c qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t c\u00f3 s\u1eed d\u1ee5ng s\u1ed1 hay kh\u00f4ng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/kiencang.net\/thong-ke-ads\/#9_Muc_do_doc_hieu_trung_binh_cua_cac_quang_cao_tot_nhat_la_bao_nhieu\" title=\"#9: M\u1ee9c \u0111\u1ed9 \u0111\u1ecdc hi\u1ec3u trung b\u00ecnh c\u1ee7a c\u00e1c qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t l\u00e0 bao nhi\u00eau?\">#9: M\u1ee9c \u0111\u1ed9 \u0111\u1ecdc hi\u1ec3u trung b\u00ecnh c\u1ee7a c\u00e1c qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t l\u00e0 bao nhi\u00eau?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/kiencang.net\/thong-ke-ads\/#Quang_cao_tot_nhat_se_trong_giong_nhu_the_nao\" title=\"Qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t s\u1ebd tr\u00f4ng gi\u1ed1ng nh\u01b0 th\u1ebf n\u00e0o?\">Qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t s\u1ebd tr\u00f4ng gi\u1ed1ng nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ve_tep_du_lieu_duoc_dua_vao_phan_tich_Chung_toi_dinh_nghia_the_nao_ve_%E2%80%9Cquang_cao_tot_nhat%E2%80%9D\"><\/span>V\u1ec1 t\u1ec7p d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o ph\u00e2n t\u00edch: Ch\u00fang t\u00f4i \u0111\u1ecbnh ngh\u0129a th\u1ebf n\u00e0o v\u1ec1 &#8220;qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t&#8221;?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch ch\u00fang t\u00f4i c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c qu\u1ea3ng c\u00e1o Google Ads h\u00e0ng \u0111\u1ea7u. C\u00f4ng c\u1ee5 Google Ads Performance Grader c\u1ee7a ch\u00fang t\u00f4i s\u1ebd ki\u1ec3m tra t\u1eebng t\u00e0i kho\u1ea3n v\u00e0 ch\u1ea1y m\u1ed9t b\u00e1o c\u00e1o \u0111\u1ec3 ph\u00e1t hi\u1ec7n ra t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t (v\u00e0 c\u1ea3 nh\u1eefng t\u00e0i kho\u1ea3n t\u1ec7 nh\u1ea5t n\u1eefa).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/quang-cao-tot-nhat.png\"><img loading=\"lazy\" decoding=\"async\" width=\"731\" height=\"497\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/quang-cao-tot-nhat.png\" alt=\"Ph\u00e2n t\u00edch qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t \/ t\u1ec7 nh\u1ea5t\" class=\"wp-image-24132\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/quang-cao-tot-nhat.png 731w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/quang-cao-tot-nhat-300x204.png 300w\" sizes=\"(max-width: 731px) 100vw, 731px\" \/><\/a><figcaption class=\"wp-element-caption\">Ph\u00e2n t\u00edch qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t \/ t\u1ec7 nh\u1ea5t<\/figcaption><\/figure><\/div>\n\n\n<p>Ch\u00fang t\u00f4i k\u00e9o t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c t\u1eeb b\u00e1o c\u00e1o Grader trong kho\u1ea3ng th\u1eddi gian t\u1eeb ng\u00e0y 1, th\u00e1ng 8, n\u0103m 2016 cho \u0111\u1ebfn ng\u00e0y 30, th\u00e1ng 4, n\u0103m 2017, sau \u0111\u00f3 ch\u00fang t\u00f4i t\u1eadp trung v\u00e0o top 15% qu\u1ea3ng c\u00e1o trong kho\u1ea3ng th\u1eddi gian n\u00e0y (\u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 b\u1eb1ng s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb, click v\u00e0 CTR), ch\u00fang t\u00f4i c\u00f3 t\u1ea5t c\u1ea3 612 qu\u1ea3ng c\u00e1o \u0111\u1ec3 ph\u00e2n t\u00edch.<\/p>\n\n\n\n<p>Ch\u00fang t\u00f4i ch\u1ec9 t\u1eadp trung v\u00e0o c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c \u0111\u1ea5u gi\u00e1 b\u1edfi c\u00e1c lo\u1ea1i ti\u1ec1n t\u1ec7 sau: USD, AUD, CAD, v\u00e0 ZAR, v\u00e0 lo\u1ea1i b\u1ecf c\u00e1c qu\u1ea3ng c\u00e1o kh\u00f4ng ph\u1ea3i d\u1ea1ng ti\u1ebfng Anh, v\u00e0 c\u00e1c b\u1ea3n sao c\u1ee7a ch\u00fang. Ch\u00fang t\u00f4i c\u0169ng ph\u00e2n lo\u1ea1i th\u00e0nh qu\u1ea3ng c\u00e1o d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 qu\u1ea3ng c\u00e1o d\u1ea1ng kh\u00f4ng ph\u1ea3i th\u01b0\u01a1ng hi\u1ec7u (335 qu\u1ea3ng c\u00e1o d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 277 qu\u1ea3ng c\u00e1o d\u1ea1ng kh\u00f4ng ph\u1ea3i th\u01b0\u01a1ng hi\u1ec7u).<\/p>\n\n\n\n<p><strong>L\u01b0u \u00fd<\/strong>: Ch\u00fang t\u00f4i chia th\u00e0nh qu\u1ea3ng c\u00e1o d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u (qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng hi\u1ec7u l\u00e0 qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p) v\u00ec nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean s\u1ebd c\u00f3 xu h\u01b0\u1edbng c\u00f3 hi\u1ec7u su\u1ea5t cao, bao g\u1ed3m c\u1ea3 CTR v\u00e0 \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng. T\u1ea1i sao? V\u00ec nh\u1eefng ng\u01b0\u1eddi t\u00ecm ki\u1ebfm t\u00ean th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng ch\u1ec9 c\u1ed1 g\u1eafng \u0111i\u1ec1u h\u01b0\u1edbng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn trang web c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 (ho\u1eb7c qu\u1ea3ng c\u00e1o cho th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3). Ngo\u00e0i ra, v\u00ec \u0111\u00e3 nghe n\u00f3i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, ng\u01b0\u1eddi t\u00ecm ki\u1ebfm s\u1ebd c\u00f3 s\u1ef1 h\u1ea5p d\u1eabn t\u1ef1 nhi\u00ean (c\u00e1i c\u00f3 th\u1ec3 l\u00e0m t\u0103ng t\u1ef7 l\u1ec7 CTR l\u00ean 2 ho\u1eb7c 3 l\u1ea7n). Do v\u1eady, ch\u00fang t\u00f4i lo\u1ea1i tr\u1eeb qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng hi\u1ec7u ra kh\u1ecfi h\u1ea7u h\u1ebft c\u00e1c ph\u00e2n t\u00edch, nh\u1edd th\u1ebf ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c c\u00e1c m\u1eb9o gi\u00fap cho qu\u1ea3ng c\u00e1o c\u00f3 hi\u1ec7u su\u1ea5t cao ngay c\u1ea3 khi doanh nghi\u1ec7p kh\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i \u00edch t\u1eeb vi\u1ec7c c\u00f3 \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cao.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Cac_tu_nao_hay_duoc_dung_trong_cac_quang_cao_hoat_dong_tot_nhat\"><\/span>#1: C\u00e1c t\u1eeb n\u00e0o hay \u0111\u01b0\u1ee3c d\u00f9ng trong c\u00e1c qu\u1ea3ng c\u00e1o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Quay tr\u1edf l\u1ea1i n\u0103m 2016, Google ph\u00e1t h\u00e0nh Qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n m\u1edf r\u1ed9ng (expanded text ads), v\u1ec1 c\u01a1 b\u1ea3n s\u1ebd t\u0103ng g\u1ea5p \u0111\u00f4i l\u01b0\u1ee3ng k\u00fd t\u1ef1 t\u1ed1i \u0111a c\u1ee7a qu\u1ea3ng c\u00e1o. So v\u1edbi ng\u01b0\u1eddi ti\u1ec1n nhi\u1ec7m, Qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n m\u1edf r\u1ed9ng r\u00f5 r\u00e0ng l\u00e0 d\u00e0i h\u01a1n \u0111\u00e1ng k\u1ec3. V\u1edbi m\u1ed9t s\u1ed1 ng\u01b0\u1eddi, \u0111\u1ec3 t\u1eadn d\u1ee5ng h\u1ebft c\u00e1c k\u00fd t\u1ef1 \u0111\u01b0\u1ee3c ph\u00e9p trong l\u1eddi qu\u1ea3ng c\u00e1o nh\u01b0 l\u00e0 nhi\u1ec7m v\u1ee5 c\u1ef1c h\u00ecnh v\u1eady, nh\u01b0ng v\u1edbi m\u1ed9t s\u1ed1 ng\u01b0\u1eddi kh\u00e1c, n\u00f3 l\u1ea1i l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i \u0111\u00e1ng gi\u00e1.<\/p>\n\n\n\n<p>B\u1ea5t k\u1ec3 b\u1ea1n \u1edf ki\u1ec3u n\u00e0o, c\u00f3 m\u1ed9t s\u1ef1 th\u1eadt l\u00e0 khi c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i h\u01a1n \u0111\u1ec3 s\u1eed d\u1ee5ng t\u1eeb ng\u1eef trong qu\u1ea3ng c\u00e1o, th\u00ec c\u00f3 ngh\u0129a l\u00e0 vi\u1ec7c ch\u1ecdn \u0111\u00fang t\u1eeb c\u1ea7n d\u00f9ng gi\u1edd \u0111\u00e2y quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft. Nh\u01b0ng th\u1ebf n\u00e0o l\u00e0 &#8220;\u0111\u00fang&#8221;?<\/p>\n\n\n\n<p>\u0110\u1ec3 t\u00ecm ra c\u00e1c t\u1eeb &#8220;\u0111\u00fang&#8221; n\u00e0y, ch\u00fang t\u00f4i soi v\u00e0o nh\u00f3m c\u00e1c qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n v\u00e0 chia ch\u00fang ra th\u00e0nh t\u1eebng t\u1eeb, lo\u1ea1i b\u1ecf c\u00e1c li\u00ean t\u1eeb (and, or) v\u00e0 m\u1ea1o t\u1eeb (a, the) cho \u0111\u1ebfn khi ch\u00fang t\u00f4i c\u00f2n l\u1ea1i 10 t\u1eeb ph\u1ed5 bi\u1ebfn nh\u1ea5t:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/cac-tu-khoa-pho-bien-ads.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"547\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/cac-tu-khoa-pho-bien-ads.png\" alt=\"C\u00e1c t\u1eeb kh\u00f3a ph\u1ed5 bi\u1ebfn xu\u1ea5t hi\u1ec7n trong qu\u1ea3ng c\u00e1o\" class=\"wp-image-24133\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/cac-tu-khoa-pho-bien-ads.png 800w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/cac-tu-khoa-pho-bien-ads-300x205.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/cac-tu-khoa-pho-bien-ads-768x525.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><figcaption class=\"wp-element-caption\">C\u00e1c t\u1eeb kh\u00f3a ph\u1ed5 bi\u1ebfn xu\u1ea5t hi\u1ec7n trong qu\u1ea3ng c\u00e1o<\/figcaption><\/figure><\/div>\n\n\n<p>T\u1eeb d\u1eef li\u1ec7u c\u1ee7a ch\u00fang t\u00f4i, d\u1ef1a tr\u00ean c\u00e1c qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n c\u00f3 hi\u1ec7u su\u1ea5t ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t, m\u00e0 kh\u00f4ng ph\u1ea3i d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u, ch\u00fang t\u00f4i ph\u00e1t hi\u1ec7n ra c\u00e1c t\u1eeb sau xu\u1ea5t hi\u1ec7n th\u01b0\u1eddng xuy\u00ean nh\u1ea5t, th\u1ee9 t\u1ef1 nh\u01b0 sau:<\/p>\n\n\n\n<ol>\n<li>Your (c\u1ee7a b\u1ea1n)<\/li>\n\n\n\n<li>Free (mi\u1ec5n ph\u00ed)<\/li>\n\n\n\n<li>Now (ngay b\u00e2y gi\u1edd)<\/li>\n\n\n\n<li>Get (nh\u1eadn, l\u1ea5y)<\/li>\n\n\n\n<li>Online (tr\u1ef1c tuy\u1ebfn)<\/li>\n\n\n\n<li>Our (c\u1ee7a ch\u00fang t\u00f4i)<\/li>\n\n\n\n<li>Save (l\u01b0u l\u1ea1i)<\/li>\n\n\n\n<li>Best (t\u1ed1t nh\u1ea5t)<\/li>\n\n\n\n<li>Shipping (giao h\u00e0ng)<\/li>\n\n\n\n<li>You (b\u1ea1n)<\/li>\n<\/ol>\n\n\n\n<p>C\u00f3 \u0111i\u1ec1u g\u00ec \u0111\u00e1ng ch\u00fa \u00fd \u1edf \u0111\u00e2y kh\u00f4ng?<\/p>\n\n\n\n<p>&#8220;C\u1ee7a b\u1ea1n&#8221;, &#8220;Mi\u1ec5n ph\u00ed&#8221;, v\u00e0 &#8220;Ngay b\u00e2y gi\u1edd&#8221; d\u01b0\u1eddng nh\u01b0 r\u1ea5t r\u00f5 r\u00e0ng, nh\u01b0ng &#8220;Shipping&#8221; (c\u00e1i m\u00e0 t\u00f4i cho r\u1eb1ng th\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi mi\u1ec5n ph\u00ed) c\u0169ng c\u00f3 trong danh s\u00e1ch l\u00e0m t\u00f4i b\u1ea5t ng\u1edd. \u0110i\u1ec1u \u0111\u00f3 khi\u1ebfn t\u00f4i tin r\u1eb1ng, c\u00e1c qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 nh\u1ea5t nghi\u00eang v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u01a1n l\u00e0 thu th\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Nh\u1eafc m\u1edbi nh\u1edb, s\u1ef1 th\u1eadt l\u00e0 &#8220;Nh\u1eadn&#8221; v\u00e0 &#8220;L\u01b0u l\u1ea1i&#8221; l\u00e0 c\u00e1c \u0111\u1ed9ng t\u1eeb duy nh\u1ea5t trong danh s\u00e1ch l\u00e0 ho\u00e0n to\u00e0n h\u1ee3p l\u00fd, v\u00ec ch\u00fang c\u00f3 \u1ee9ng d\u1ee5ng th\u1ef1c t\u1ebf tr\u00ean c\u1ea3 qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n d\u1ea1ng B2B v\u00e0 B2C.<\/p>\n\n\n\n<p>V\u00ec c\u00f3 c\u1ea3 &#8220;Mi\u1ec5n ph\u00ed \/ Free&#8221; v\u00e0 &#8220;L\u01b0u l\u1ea1i \/ Save&#8221; trong danh s\u00e1ch tr\u00ean, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 gi\u1ea3 \u0111\u1ecbnh l\u00e0 ng\u01b0\u1eddi mua s\u1eafm c\u00f3 \u00fd th\u1ee9c v\u1ec1 chi ph\u00ed h\u01a1n bao gi\u1edd h\u1ebft. V\u00e0 &#8220;Ngay b\u00e2y gi\u1edd \/ Now&#8221; v\u00e0 &#8220;Nh\u1eadn \/ Get&#8221; ng\u1ee5 \u00fd ng\u01b0\u1eddi mua mu\u1ed1n nhanh ch\u00f3ng c\u00f3 s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5.<\/p>\n\n\n\n<p>C\u0169ng c\u00f3 m\u1ed9t \u0111i\u1ec1u quan tr\u1ecdng n\u00e0y n\u1eefa: \u0111\u1ea1i t\u1eeb nh\u00e2n x\u01b0ng ng\u00f4i s\u1ed1 hai &#8220;B\u1ea1n&#8221; v\u00e0 &#8220;C\u1ee7a b\u1ea1n&#8221;. C\u1ea7n ph\u1ea3i \u0111\u1ea3m b\u1ea3o l\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n n\u00f3i chuy\u1ec7n \u0111\u01b0\u1ee3c v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng; \u0111\u1eebng ch\u1ec9 thao thao b\u1ea5t tuy\u1ec7t v\u1ec1 b\u1ea3n th\u00e2n m\u00ecnh!<\/p>\n\n\n\n<p>TL;DR: Khi b\u1ea1n c\u1ea3m th\u1ea5y kh\u00f3 kh\u0103n \u0111\u1ec3 vi\u1ebft \u0111\u01b0\u1ee3c l\u1eddi qu\u1ea3ng c\u00e1o hay ho, ch\u1ec9 c\u1ea7n nh\u1edb th\u1ebf n\u00e0y th\u00f4i: &#8220;C\u1ee7a b\u1ea1n Mi\u1ec5n ph\u00ed Ngay b\u00e2y gi\u1edd Nh\u1eadn! \/ Your Free Now Get!&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Loi_keu_goi_hanh_dong_nao_duoc_su_dung_nhieu_nhat_trong_cac_quang_cao_tot_nhat\"><\/span>#2: L\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng n\u00e0o \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t trong c\u00e1c qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng, c\u00f2n g\u1ecdi l\u00e0 CTA (call to action), c\u00f3 l\u1ebd l\u00e0 th\u00e0nh ph\u1ea7n quan tr\u1ecdng nh\u1ea5t trong l\u1eddi qu\u1ea3ng c\u00e1o (ad copy) c\u1ee7a b\u1ea1n. N\u1ebfu n\u00f3 kh\u00f4ng xu\u1ea5t hi\u1ec7n \u1edf m\u1ed9t trong c\u00e1c ti\u00eau \u0111\u1ec1 c\u1ee7a b\u1ea1n, b\u1ea1n \u0111\u00e3 l\u00e0m sai r\u1ed3i \u0111\u1ea5y! N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a th\u00eam \u0111\u01b0\u1ee3c l\u1eddi nh\u1eafc v\u00e0o ph\u1ea7n m\u00f4 t\u1ea3 ho\u1eb7c \u0111\u01b0\u1eddng d\u1eabn URL, h\u00e3y l\u00e0m nh\u01b0 v\u1eady. B\u1ea1n s\u1ebd c\u1ea3m \u01a1n t\u00f4i v\u00ec l\u1eddi khuy\u00ean n\u00e0y!<\/p>\n\n\n\n<p>V\u1eady, l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng l\u00e0 g\u00ec?<\/p>\n\n\n\n<p>Trong b\u1ed1i c\u1ea3nh n\u00e0y, n\u00f3 l\u00e0 v\u00e0i t\u1eeb b\u1ea1n th\u00eam v\u00e0o qu\u1ea3ng c\u00e1o \u0111\u1ec3 n\u00f3i v\u1edbi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm h\u00e0nh \u0111\u1ed9ng n\u00e0o b\u1ea1n mu\u1ed1n h\u1ecd th\u1ef1c hi\u1ec7n (v\u00e0 c\u00e1ch c\u0169ng nh\u01b0 khi n\u00e0o th\u1ef1c hi\u1ec7n n\u00f3). L\u1ef1a \u0111\u01b0\u1ee3c CTA ph\u00f9 h\u1ee3p cho m\u1ed9t qu\u1ea3ng c\u00e1o l\u00e0 \u0111i\u1ec1u t\u00f9y thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3. <\/p>\n\n\n\n<p>Ch\u00fang t\u00f4i \u0111\u00e3 lo\u1ea1i b\u1ecf qu\u1ea3ng c\u00e1o c\u00f3 th\u01b0\u01a1ng hi\u1ec7u trong ph\u00e2n t\u00edch c\u1ee7a m\u00ecnh b\u1edfi v\u00ec th\u01b0\u1eddng th\u00ec nh\u1eefng nh\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd th\u1ea5t b\u1ea1i trong vi\u1ec7c th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng (ho\u1eb7c h\u1ecd ch\u1ee7 \u0111\u1ed9ng ch\u1ecdn kh\u00f4ng l\u00e0m nh\u01b0 th\u1ebf) trong l\u1eddi vi\u1ebft qu\u1ea3ng c\u00e1o d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u. Thay v\u00ec th\u1ebf, nhi\u1ec1u nh\u00e0 qu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng ch\u00fang gi\u1ed1ng nh\u01b0 b\u1ea3ng qu\u1ea3ng c\u00e1o tr\u00ean SERP; m\u1ee5c ti\u00eau l\u00e0 n\u00f3i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng r\u1eb1ng b\u1ea1n t\u1ed3n t\u1ea1i, kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i khuy\u1ebfn kh\u00edch click. Trong khi \u0111i\u1ec1u n\u00e0y ch\u1eafc ch\u1eafn h\u1eefu \u00edch \u1edf m\u1ed9t m\u1ee9c \u0111\u1ed9 n\u00e0o \u0111\u00f3, n\u00f3 kh\u00f4ng gi\u00fap ch\u00fang ta hi\u1ec3u \u0111i\u1ec1u g\u00ec khi\u1ebfn cho qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n d\u1ea1ng kh\u00f4ng th\u01b0\u01a1ng hi\u1ec7u (th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng m\u1ea1i h\u01a1n) l\u1ea1i thu h\u00fat click.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 c\u00e1ch di\u1ec5n \u0111\u1ea1t s\u1ebd h\u01a1i kh\u00e1c nhau trong t\u1eebng tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3, nh\u01b0ng c\u00e1c \u0111\u1ed9ng t\u1eeb m\u00e0 b\u1ea1n t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c kh\u00e1 h\u1ea1n ch\u1ebf d\u1ef1a tr\u00ean h\u00e0nh \u0111\u1ed9ng m\u00e0 b\u1ea1n mu\u1ed1n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1ef1c hi\u1ec7n. C\u00e1c qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u m\u00e0 ch\u00fang t\u00f4i ph\u00e2n t\u00edch cho th\u1ea5y r\u1eb1ng c\u00e1c CTA ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 (theo s\u1ed1 l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o m\u00e0 m\u1ed7i \u0111\u1ed9ng t\u1eeb xu\u1ea5t hi\u1ec7n):<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/CTA-pho-bien-nhat.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"547\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/CTA-pho-bien-nhat.png\" alt=\"C\u00e1c CTA ph\u1ed5 bi\u1ebfn trong Ads c\u00f3 hi\u1ec7u su\u1ea5t t\u1ed1t\" class=\"wp-image-24134\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/CTA-pho-bien-nhat.png 800w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/CTA-pho-bien-nhat-300x205.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/CTA-pho-bien-nhat-768x525.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><figcaption class=\"wp-element-caption\">C\u00e1c CTA ph\u1ed5 bi\u1ebfn trong Ads c\u00f3 hi\u1ec7u su\u1ea5t t\u1ed1t<\/figcaption><\/figure><\/div>\n\n\n<ul>\n<li>Get \/ Nh\u1eadn<\/li>\n\n\n\n<li>Buy \/ Mua<\/li>\n\n\n\n<li>Shop \/ \u0110\u1eb7t h\u00e0ng<\/li>\n\n\n\n<li>Try \/ D\u00f9ng th\u1eed<\/li>\n\n\n\n<li>Learn \/ T\u00ecm hi\u1ec3u th\u00eam<\/li>\n\n\n\n<li>Build \/ T\u1ea1o, x\u00e2y<\/li>\n\n\n\n<li>Sign up \/ \u0110\u0103ng k\u00fd<\/li>\n\n\n\n<li>Discover \/ Kh\u00e1m ph\u00e1 th\u00eam<\/li>\n\n\n\n<li>Click <\/li>\n<\/ul>\n\n\n\n<p>N\u1ebfu b\u1ea1n b\u00e1n s\u1ea3n ph\u1ea9m, l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng s\u1ebd l\u00e0 &#8220;Mua&#8221; ho\u1eb7c &#8220;\u0110\u1eb7t h\u00e0ng&#8221; (c\u00f3 th\u1ec3 l\u00e0 &#8220;Get \/ nh\u1eadn&#8221; n\u1ebfu b\u1ea1n b\u1ea1n mu\u1ed1n gi\u1ea3m t\u00ednh ch\u1ea5t ti\u1ec1n b\u1ea1c trong l\u1eddi qu\u1ea3ng c\u00e1o); ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 t\u00edch l\u0169y kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, CTA m\u00e0 b\u1ea1n c\u1ea7n tri\u1ec3n khai s\u1ebd c\u00f3 d\u1ea1ng nh\u01b0 &#8220;T\u00ecm hi\u1ec3u th\u00eam&#8221; ho\u1eb7c &#8220;Kh\u00e1m ph\u00e1 th\u00eam&#8221; ho\u1eb7c &#8220;\u0110\u0103ng k\u00fd&#8221;. M\u1eb7c d\u00f9 v\u1eady, n\u1ebfu b\u1ea1n nh\u00ecn v\u00e0o t\u1ea7n s\u1ed1, b\u1ea1n s\u1ebd th\u1ea5y l\u00e0 \u0111\u1ed9ng t\u1eeb CTA \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t trong d\u1eef li\u1ec7u c\u1ee7a ch\u00fang t\u00f4i l\u00e0 GET \/ Nh\u1eadn.<\/p>\n\n\n\n<p>Kh\u00f4ng ai trong nh\u00f3m qu\u1ea3ng c\u00e1o h\u00e0ng \u0111\u1ea7u s\u1eed d\u1ee5ng c\u00e1c \u0111\u1ed9ng t\u1eeb nh\u01b0 &#8220;Click&#8221;, c\u0169ng nh\u01b0 &#8220;Click here \/ Click v\u00e0o \u0111\u00e2y&#8221; (trong th\u1ef1c t\u1ebf, khi c\u1ed1 s\u1eed d\u1ee5ng c\u00e1c t\u1eeb nh\u01b0 v\u1eady, qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t \/ disapproved).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Cac_quang_cao_tot_nhat_tren_Google_Ads_the_hien_cam_xuc_tich_cuc_hay_tieu_cuc\"><\/span>#3:  C\u00e1c qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t tr\u00ean Google Ads th\u1ec3 hi\u1ec7n c\u1ea3m x\u00fac t\u00edch c\u1ef1c hay ti\u00eau c\u1ef1c?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tr\u1ea1ng th\u00e1i c\u1ea3m x\u00fac c\u1ee7a qu\u1ea3ng c\u00e1o \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong c\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ti\u00eau th\u1ee5 v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ph\u1ea3i l\u00e0 th\u00f4ng tin m\u1edbi m\u1ebb g\u00ec. Trong th\u1ef1c t\u1ebf, nhi\u1ec1u n\u0103m qua ch\u00fang t\u00f4i \u0111\u00e3 nhi\u1ec1u l\u1ea7n n\u00f3i v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng y\u1ebfu t\u1ed1 k\u00edch ho\u1ea1t c\u1ea3m x\u00fac \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng cho l\u1eddi vi\u1ebft qu\u1ea3ng c\u00e1o v\u00e0 <a href=\"https:\/\/kiencang.net\/landing-page-tot\/\" target=\"_blank\" rel=\"noreferrer noopener\">trang landing page<\/a>: c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi l\u1eafng nghe v\u00e0 \u00e1p d\u1ee5ng?<\/p>\n\n\n\n<p>Ch\u00fang t\u00f4i s\u1eed d\u1ee5ng <a href=\"https:\/\/github.com\/cjhutto\/vaderSentiment\" target=\"_blank\" rel=\"noreferrer noopener\">c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch tr\u1ea1ng th\u00e1i c\u1ea3m x\u00fac Vader<\/a> ph\u1ed1i h\u1ee3p v\u1edbi th\u01b0 vi\u1ec7n NLTK c\u1ee7a Python \u0111\u1ec3 ph\u00e1t hi\u1ec7n tr\u1ea1ng th\u00e1i c\u1ea3m x\u00fac (t\u00edch c\u1ef1c, ti\u00eau c\u1ef1c ho\u1eb7c trung t\u00ednh) trong t\u1ec7p d\u1eef li\u1ec7u qu\u1ea3ng c\u00e1o c\u1ee7a ch\u00fang t\u00f4i. N\u1ebfu m\u1ed9t qu\u1ea3ng c\u00e1o tr\u1ea3 v\u1ec1 \u0111i\u1ec3m t\u1ed5ng h\u1ee3p l\u1edbn h\u01a1n .5, ch\u00fang t\u00f4i g\u1ecdi n\u00f3 l\u00e0 t\u00edch c\u1ef1c. Qu\u1ea3ng c\u00e1o v\u1edbi \u0111i\u1ec3m t\u1ed5ng h\u1ee3p n\u1eb1m trong kho\u1ea3ng -.5 \u0111\u1ebfn .5 \u0111\u01b0\u1ee3c xem l\u00e0 trung t\u00ednh. V\u00e0 cu\u1ed1i c\u00f9ng, qu\u1ea3ng c\u00e1o v\u1edbi \u0111i\u1ec3m nh\u1ecf h\u01a1n -.5 \u0111\u01b0\u1ee3c xem l\u00e0 ti\u00eau c\u1ef1c.<\/p>\n\n\n\n<p>K\u1ebft qu\u1ea3 ph\u00e2n t\u00edch cho th\u1ea5y: <strong>45% qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n truy\u1ec1n t\u1ea3i c\u1ea3m x\u00fac t\u00edch c\u1ef1c; 53% b\u00e0y t\u1ecf tr\u1ea1ng th\u00e1i trung l\u1eadp; v\u00e0 ch\u1ec9 2% th\u1ec3 hi\u1ec7n c\u1ea3m x\u00fac ti\u00eau c\u1ef1c.<\/strong><\/p>\n\n\n\n<p>T\u00f4i th\u1ea5y s\u1ed1c tr\u01b0\u1edbc nh\u1eefng con s\u1ed1 n\u00e0y, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi b\u1ea1n t\u00ednh \u0111\u1ebfn vi\u1ec7c ch\u00fang ch\u1ec9 \u0111\u1ea1i di\u1ec7n cho c\u00e1c qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n d\u1ea1ng kh\u00f4ng ph\u1ea3i th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>S\u1ebd ho\u00e0n to\u00e0n h\u1ee3p l\u00fd n\u1ebfu c\u00f9ng ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean qu\u1ea3ng c\u00e1o d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 k\u1ebft qu\u1ea3 nh\u01b0 tr\u00ean, b\u1edfi x\u00e9t cho c\u00f9ng, kh\u00f4ng th\u01b0\u01a1ng hi\u1ec7u n\u00e0o mu\u1ed1n b\u1ecb coi l\u00e0 ti\u00eau c\u1ef1c. Nh\u01b0ng c\u1ea3m x\u00fac ti\u00eau c\u1ef1c &#8211; m\u1ed9t tr\u1ea1ng th\u00e1i c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, ch\u1eb3ng ph\u1ea3i v\u1eabn t\u1ed1t h\u01a1n nh\u1eefng l\u1eddi qu\u1ea3ng c\u00e1o nh\u1ea1t nh\u1ebdo hay sao?<\/p>\n\n\n\n<p>V\u1ec1 m\u1eb7t c\u00e1 nh\u00e2n, t\u00f4i mu\u1ed1n c\u00f3 c\u00e1c qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 k\u00edch th\u00edch ph\u1ea3n h\u1ed3i (th\u1eadm ch\u00ed c\u00f3 l\u00e0 ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c) c\u00f2n h\u01a1n l\u00e0 m\u1ed9t qu\u1ea3ng c\u00e1o nh\u1ea1t th\u1ebfch ch\u1eb3ng ai ng\u00f3 ng\u00e0ng \u0111\u1ebfn. Khi\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m c\u1ea3m gi\u00e1c bu\u1ed3n b\u00e3 ho\u1eb7c s\u1ee3 h\u00e3i ho\u1eb7c c\u01b0\u1eddi kh\u00fac kh\u00edch v\u1edbi qu\u1ea3ng c\u00e1o th\u00ec t\u1ed1t h\u01a1n l\u00e0 b\u1ecb b\u1ecf l\u01a1- nh\u01b0 nh\u1eefng g\u00ec \u0111ang di\u1ec5n ra ng\u00e0y c\u00e0ng nhi\u1ec1u v\u1edbi c\u00e1c qu\u1ea3ng c\u00e1o b\u00e2y gi\u1edd tr\u00ean SERP.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Cac_quang_cao_tot_nhat_tren_Google_Ads_co_muc_do_da_dang_tu_vung_den_dau\"><\/span>#4: C\u00e1c qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t tr\u00ean Google Ads c\u00f3 m\u1ee9c \u0111\u1ed9 \u0111a d\u1ea1ng t\u1eeb v\u1ef1ng \u0111\u1ebfn \u0111\u00e2u?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ngay l\u00fac n\u00e0y, t\u00f4i bi\u1ebft b\u1ea1n \u0111ang ngh\u0129 &#8220;m\u1ee9c \u0111\u1ed9 \u0111a d\u1ea1ng t\u1eeb v\u1ef1ng l\u00e0 c\u00e1i qu\u00e1i g\u00ec v\u1eady?!&#8221; N\u00f3 c\u00f3 ngh\u0129a l\u00e0 \u0111\u00e2y ch\u00ednh l\u00e0 l\u00fac b\u1ea1n c\u1ea7n t\u00ecm hi\u1ec3u m\u1ed9t ch\u00fat!<\/p>\n\n\n\n<p>N\u00f3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn t\u1ef7 l\u1ec7 c\u00e1c t\u1eeb duy nh\u1ea5t trong m\u1ed9t ng\u1eef li\u1ec7u nh\u1ea5t \u0111\u1ecbnh (m\u1ed9t b\u1ed9 d\u1eef li\u1ec7u d\u1ea1ng v\u0103n b\u1ea3n) cho t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb trong v\u0103n b\u1ea3n. Khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u v\u0103n b\u1ea3n qu\u1ea3ng c\u00e1o, vi\u1ec7c \u0111o m\u1ee9c \u0111\u1ed9 \u0111a d\u1ea1ng c\u1ee7a t\u1eeb kh\u00f3a l\u00e0 ch\u00eca kh\u00f3a cho vi\u1ec7c ch\u1ec9 ra v\u1ea5n \u0111\u1ec1 nh\u1ed3i nh\u00e9t t\u1eeb kh\u00f3a. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i ki\u1ec3m so\u00e1t t\u1ea7n su\u1ea5t b\u1ea1n s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a trong l\u1eddi qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. Qu\u00e1 \u00edt s\u1ebd \u1ea3nh h\u01b0\u1edfng x\u1ea5u t\u1edbi \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng, c\u00f2n qu\u00e1 nhi\u1ec1u b\u1ea1n s\u1ebd l\u00e0m m\u1ecdi ng\u01b0\u1eddi kh\u00f3 ch\u1ecbu.<\/p>\n\n\n\n<p>D\u1eef li\u1ec7u c\u1ee7a ch\u00fang t\u00f4i cho th\u1ea5y r\u1eb1ng <strong>c\u00e1c qu\u1ea3ng c\u00e1o h\u00e0ng \u0111\u1ea7u c\u00f3 xu h\u01b0\u1edbng l\u1eb7p l\u1ea1i ch\u1ec9 2 l\u1ea7n trong l\u1eddi qu\u1ea3ng c\u00e1o<\/strong>. Ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/tu-khoa-landing-page.png\"><img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"217\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/tu-khoa-landing-page.png\" alt=\"Qu\u1ea3ng c\u00e1o n\u00e0y l\u1eb7p l\u1ea1i 2 l\u1ea7n t\u1eeb kh\u00f3a &quot;Landing Page&quot;\" class=\"wp-image-24140\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/tu-khoa-landing-page.png 788w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/tu-khoa-landing-page-300x83.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/tu-khoa-landing-page-768x211.png 768w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><\/a><figcaption class=\"wp-element-caption\">Qu\u1ea3ng c\u00e1o n\u00e0y l\u1eb7p l\u1ea1i 2 l\u1ea7n t\u1eeb kh\u00f3a &#8220;Landing Page&#8221;<\/figcaption><\/figure><\/div>\n\n\n<p>C\u00f3 v\u1ea5n \u0111\u1ec1 \u0111\u1ea1o \u0111\u1ee9c \u1edf \u0111\u00e2y kh\u00f4ng? Duy tr\u00ec s\u1ef1 \u0111a d\u1ea1ng c\u1ee7a t\u1eeb v\u1ef1ng trong l\u1eddi qu\u1ea3ng l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. Th\u1eadm ch\u00ed ngay c\u1ea3 khi nh\u1ed3i nh\u00e9t t\u1eeb kh\u00f3a trong qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 l\u00e0m v\u1eeba l\u00f2ng thu\u1eadt to\u00e1n (\u00edt nh\u1ea5t \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i), nh\u01b0ng n\u00f3 l\u1ea1i ho\u00e0n to\u00e0n kh\u00f4ng c\u00f3 ch\u00fat h\u1ea5p d\u1eabn n\u00e0o v\u1edbi con ng\u01b0\u1eddi.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 v\u1ea5n \u0111\u1ec1 b\u1ea1n n\u00ean tr\u00e1nh, v\u00ec b\u1ea1n bi\u1ebft \u0111\u1ea5y, ch\u00ednh con ng\u01b0\u1eddi click v\u00e0o qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u1eb7t mua s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 ch\u1ee9 kh\u00f4ng ph\u1ea3i thu\u1eadt to\u00e1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Dau_cham_cau_pho_bien_nhat_trong_cac_quang_cao_la_gi\"><\/span>#5: D\u1ea5u ch\u1ea5m c\u00e2u ph\u1ed5 bi\u1ebfn nh\u1ea5t trong c\u00e1c qu\u1ea3ng c\u00e1o l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>&#8220;\u0110i \u0103n b\u00e0 ngo\u1ea1i nh\u00e9!&#8221; \u01a0, \u0103n ai c\u01a1?!<\/p>\n\n\n\n<p>&#8220;\u0110i \u0103n, b\u00e0 ngo\u1ea1i nh\u00e9!&#8221; Nghe \u0111\u00e1ng y\u00eau h\u01a1n r\u1ed3i!<\/p>\n\n\n\n<p>D\u1ea5u ch\u1ea5m c\u00e2u r\u1ea5t quan tr\u1ecdng c\u00f3 ph\u1ea3i kh\u00f4ng? <\/p>\n\n\n\n<p>Trong th\u1ef1c t\u1ebf, t\u00f4i kh\u00f4ng ngh\u0129 ra c\u00e1i g\u00ec kh\u00e1c ngo\u00e0i d\u1ea5u ch\u1ea5m c\u00e2u, m\u00e0 \u1edf \u0111\u00f3 m\u1ed9t k\u00fd t\u1ef1 \u0111\u01a1n l\u1ebb c\u00f3 th\u1ec3 c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn nh\u01b0 v\u1eady l\u00ean \u00fd ngh\u0129a v\u00e0 gi\u1ecdng \u0111i\u1ec7u c\u1ee7a v\u0103n b\u1ea3n qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>Nh\u01b0 v\u1eady, c\u00e1ch d\u1ea5u ch\u1ea5m c\u00e2u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c l\u1eddi qu\u1ea3ng c\u00e1o c\u00f3 hi\u1ec7u su\u1ea5t t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3 cung c\u1ea5p cho b\u1ea1n m\u1ed9t s\u1ed1 l\u1eddi khuy\u00ean \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng v\u1ec1 <em>ki\u1ec3u<\/em> d\u1ea5u ch\u1ea5m c\u00e2u n\u00e0o \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng, v\u00e0 quan tr\u1ecdng h\u01a1n l\u00e0 <em>m\u1ee9c \u0111\u1ed9 th\u01b0\u1eddng xuy\u00ean<\/em> c\u1ee7a ch\u00fang.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">D\u1ea5u ch\u1ea5m c\u00e2u trong qu\u1ea3ng c\u00e1o d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/dau-cham-cau-branded-ads.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"547\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/dau-cham-cau-branded-ads.png\" alt=\"D\u1ea5u ch\u1ea5m c\u00e2u trong qu\u1ea3ng c\u00e1o d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-24141\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/dau-cham-cau-branded-ads.png 800w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/dau-cham-cau-branded-ads-300x205.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/dau-cham-cau-branded-ads-768x525.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><figcaption class=\"wp-element-caption\">C\u00e1c d\u1ea5u ch\u1ea5m c\u00e2u trong qu\u1ea3ng c\u00e1o d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u<\/figcaption><\/figure><\/div>\n\n\n<p>T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ee5 th\u1ec3:<\/p>\n\n\n\n<ul>\n<li>D\u1ea5u ch\u1ea5m than: 48%<\/li>\n\n\n\n<li>D\u1ea5u ch\u1ea5m ph\u1ea9y: 38%<\/li>\n\n\n\n<li>D\u1ea5u h\u1ecfi: 2%<\/li>\n\n\n\n<li>Ph\u1ea7n tr\u0103m: 8%<\/li>\n\n\n\n<li>Bi\u1ec3u t\u01b0\u1ee3ng \u0111\u1ed3ng \u0111\u00f4-la: 11%<\/li>\n<\/ul>\n\n\n\n<p>C\u00fa s\u1ed1c th\u1ebf k\u1ef7: d\u1ea5u ch\u1ea5m than l\u00e0 k\u1ebb chi\u1ebfn th\u1eafng. T\u00f4i c\u00f3 c\u1ea3m gi\u00e1c r\u1eb1ng n\u1ebfu ch\u00fang ta xem x\u00e9t v\u1ecb tr\u00ed c\u1ee7a d\u1ea5u ch\u1ea5m than trong qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n (th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c kh\u00f4ng ph\u1ea3i th\u01b0\u01a1ng hi\u1ec7u) ph\u1ea7n l\u1edbn trong s\u1ed1 ch\u00fang s\u1ebd \u1edf t\u1ea1i v\u1ecb tr\u00ed cu\u1ed1i c\u1ee7a ph\u1ea7n m\u00f4 t\u1ea3. \u00dd t\u01b0\u1edfng chung \u1edf \u0111\u00e2y l\u00e0 kh\u00e1 r\u00f5 r\u00e0ng. V\u1ec1 c\u01a1 b\u1ea3n, &#8220;B\u1ea1n v\u1eeba \u0111\u1ecdc qu\u1ea3ng c\u00e1o c\u1ee7a t\u00f4i! T\u00f4i hy v\u1ecdng b\u1ea1n c\u1ea3m th\u1ea5y h\u00e0o h\u1ee9ng! MUA MUA MUA!&#8221;<\/p>\n\n\n\n<p>T\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng t\u01b0\u01a1ng \u0111\u1ed1i th\u1ea5p c\u1ee7a k\u00fd hi\u1ec7u \u0111\u1ed3ng \u0111\u00f4-la trong l\u1eddi qu\u1ea3ng c\u00e1o d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 l\u00fd trong b\u1ed1i c\u1ea3nh n\u00e0y, b\u1edfi v\u00ec n\u00f3 c\u00f3 v\u1ebb nh\u01b0 qu\u1ea3ng c\u00e1o d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ed1 g\u1eafng g\u00e2y \u1ea5n t\u01b0\u1ee3ng h\u01a1n, b\u1ea1n bi\u1ebft \u0111\u1ea5y, th\u01b0\u01a1ng hi\u1ec7u trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y quan tr\u1ecdng h\u01a1n gi\u00e1 c\u1ea3. <\/p>\n\n\n\n<p>V\u1ecb tr\u00ed c\u1ee7a d\u1ea5u ch\u1ea5m c\u00e2u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong v\u0103n b\u1ea3n qu\u1ea3ng c\u00e1o d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c s\u1ef1 khi\u1ebfn t\u00f4i th\u1ea5y th\u00fa v\u1ecb l\u00e0 d\u1ea5u ch\u1ea5m h\u1ecfi (question marks). Ch\u1ec9 c\u00f3 2% trong t\u1ed5ng s\u1ed1 335 qu\u1ea3ng c\u00e1o d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t l\u00e0 c\u00f3 \u0111\u1eb7t c\u00e2u h\u1ecfi (ho\u1eb7c \u00edt nh\u1ea5t c\u1ed1 \u00fd l\u00e0m nh\u01b0 v\u1eady).<\/p>\n\n\n\n<p>Ki\u1ec3m tra c\u00e1c d\u1ea1ng d\u1ea5u ch\u1ea5m c\u00e2u kh\u00e1c nhau trong l\u1eddi qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n &#8211; th\u1eadm ch\u00ed m\u1eb7c d\u00f9 ph\u1ea7n l\u1edbn c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o kh\u00f4ng s\u1eed d\u1ee5ng c\u00e2u h\u1ecfi \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c CTR cao, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y l\u00e0m nh\u01b0 v\u1eady khi\u1ebfn qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n tr\u1edf n\u00ean n\u1ed5i b\u1eadt h\u01a1n. Ph\u00e1 b\u1ecf c\u00e1c m\u1eabu h\u00ecnh th\u01b0\u1eddng th\u1ea5y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn ads hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">D\u1ea5u ch\u1ea5m c\u00e2u trong qu\u1ea3ng c\u00e1o d\u1ea1ng kh\u00f4ng ph\u1ea3i th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/dau-cham-cau-ads-2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"547\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/dau-cham-cau-ads-2.png\" alt=\"D\u1ea5u ch\u1ea5m c\u00e2u trong qu\u1ea3ng c\u00e1o kh\u00f4ng ph\u1ea3i d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-24143\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/dau-cham-cau-ads-2.png 800w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/dau-cham-cau-ads-2-300x205.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/dau-cham-cau-ads-2-768x525.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><figcaption class=\"wp-element-caption\">C\u00e1c d\u1ea5u ch\u1ea5m c\u00e2u trong qu\u1ea3ng c\u00e1o kh\u00f4ng ph\u1ea3i d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u<\/figcaption><\/figure><\/div>\n\n\n<p>T\u1ea7n s\u1ed1 c\u1ee7a c\u00e1c d\u1ea5u ch\u1ea5m c\u00e2u cho l\u1eddi qu\u1ea3ng c\u00e1o d\u1ea1ng kh\u00f4ng ph\u1ea3i th\u01b0\u01a1ng hi\u1ec7u t\u01b0\u01a1ng \u0111\u1ed3ng kh\u00e1 g\u1ea7n g\u0169i v\u1edbi nh\u1eefng g\u00ec ch\u00fang t\u00f4i ghi nh\u1eadn trong qu\u1ea3ng c\u00e1o d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u: c\u00f3 nhi\u1ec1u d\u1ea5u ch\u1ea5m than, c\u0169ng nh\u01b0 nhi\u1ec1u d\u1ea5u ch\u1ea5m ph\u1ea9y.<\/p>\n\n\n\n<p>Tuy nhi\u00ean th\u1eadt th\u00fa v\u1ecb l\u00e0 t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng k\u00fd hi\u1ec7u \u0111\u1ed3ng \u0111\u00f4-la \u1edf qu\u1ea3ng c\u00e1o d\u1ea1ng kh\u00f4ng-th\u01b0\u01a1ng-hi\u1ec7u th\u1ea5p h\u01a1n 3% so v\u1edbi d\u1ea1ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u. M\u1eb7c d\u00f9 t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng \u0111\u1ed3ng \u0111\u00f4-la th\u1ea5p trong qu\u1ea3ng c\u00e1o c\u00f3 \u00fd ngh\u0129a v\u1ec1 m\u1eb7t th\u01b0\u01a1ng hi\u1ec7u (m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 l\u00e0 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u thay v\u00ec tr\u1ef1c ti\u1ebfp h\u01b0\u1edbng \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i), th\u1ef1c t\u1ebf l\u00e0 n\u00f3 kh\u00f4ng ch\u1ec9 th\u1ea5p m\u00e0 c\u00f2n th\u1ea5p h\u01a1n n\u1eefa trong v\u0103n b\u1ea3n qu\u1ea3ng c\u00e1o kh\u00f4ng th\u01b0\u01a1ng hi\u1ec7u, t\u1ee9c l\u00e0 n\u00f3 ph\u1ea3n tr\u1ef1c gi\u00e1c c\u1ee7a ch\u00fang ta. T\u00f4i \u0111\u00e3 cho r\u1eb1ng c\u00f3 r\u1ea5t nhi\u1ec1u bi\u1ec3u t\u01b0\u1ee3ng $ trong qu\u1ea3ng c\u00e1o kh\u00f4ng th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 c\u00f3 th\u1ec3 v\u1edbi m\u1eabu l\u1edbn h\u01a1n t\u1ea5t c\u1ea3 qu\u1ea3ng c\u00e1o (ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 ph\u1ea7n qu\u1ea3ng c\u00e1o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t) ch\u00fang ta s\u1ebd th\u1ea5y \u0111i\u1ec1u \u0111\u00f3 di\u1ec5n ra.<\/p>\n\n\n\n<ul>\n<li>D\u1ea5u ch\u1ea5m than: 42%<\/li>\n\n\n\n<li>D\u1ea5u ph\u1ea9y: 25%<\/li>\n\n\n\n<li>D\u1ea5u h\u1ecfi: 11%<\/li>\n\n\n\n<li>D\u1ea5u ph\u1ea7n tr\u0103m: 9%<\/li>\n\n\n\n<li>K\u00fd hi\u1ec7u \u0111\u00f4-la: 8%<\/li>\n<\/ul>\n\n\n\n<p>Bi\u1ebft v\u1ec1 t\u1ea7n s\u1ed1 d\u1ea5u ch\u1ea5m c\u00e2u s\u1ebd gi\u00fap b\u1ea1n vi\u1ebft l\u1eddi qu\u1ea3ng c\u00e1o t\u1ed1t h\u01a1n ra sao?<\/p>\n\n\n\n<p>D\u1ef1a tr\u00ean nh\u1eefng bi\u1ec3u \u0111\u1ed3 tr\u00ean, kh\u00e1 d\u1ec5 \u0111\u1ec3 th\u1ea5y l\u00e0 c\u00f3 nhi\u1ec1u nh\u00e0 qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng kh\u00f4ng \u0111\u1eb7t c\u00e2u h\u1ecfi trong l\u1eddi qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd, h\u1ecd c\u0169ng kh\u00f4ng t\u1eadn d\u1ee5ng bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a \u0111\u1ed3ng \u0111\u00f4-la \u0111\u1ea7y s\u1ee9c m\u1ea1nh. N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ra c\u00e1ch \u0111\u1ec3 l\u00e0m nh\u01b0 v\u1eady theo h\u01b0\u1edbng tr\u00f2 chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n ch\u1eafc ch\u1eafn s\u1ebd n\u1ed5i b\u1eadt! Tuy nhi\u00ean, n\u1ebfu do d\u1ef1, c\u00e1ch th\u1ee9c l\u00e0 r\u00f5 r\u00e0ng: S\u1eed d\u1ee5ng d\u1ea5u ch\u1ea5m than! (!!!)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Cac_quang_cao_tot_nhat_tren_Google_Ads_co_su_dung_chen_tu_khoa_dong_khong\"><\/span>#6: C\u00e1c qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t tr\u00ean Google Ads c\u00f3 s\u1eed d\u1ee5ng ch\u00e8n t\u1eeb kh\u00f3a \u0111\u1ed9ng kh\u00f4ng?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nhanh g\u1ecdn l\u00e0 KH\u00d4NG.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n kh\u00f4ng quen thu\u1ed9c v\u1edbi Ch\u00e8n t\u1eeb kh\u00f3a \u0111\u1ed9ng (DKI \/ Dynamic Keyword Insertion) th\u00ec t\u00f4i s\u1ebd gi\u1ea3i th\u00edch lu\u00f4n, n\u00f3 l\u00e0 c\u00f4ng c\u1ee5 cho ph\u00e9p b\u1ea1n t\u00f9y ch\u1ec9nh qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh \u0111\u1ec3 kh\u1edbp v\u1edbi truy v\u1ea5n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. N\u1ed7 l\u1ef1c n\u00e0y gi\u00fap b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra \u0111\u01b0\u1ee3c c\u00e1c qu\u1ea3ng c\u00e1o c\u1ee5 th\u1ec3, h\u01b0\u1edbng \u0111\u00edch h\u01a1n. T\u1ea5t c\u1ea3 nh\u1eefng g\u00ec c\u1ea7n l\u00e0m l\u00e0 t\u1ea1o m\u1ed9t qu\u1ea3ng c\u00e1o chung ch\u1ee9a c\u00f4ng th\u1ee9c cho t\u1eeb kh\u00f3a \u0111\u1ed9ng v\u00e0 th\u1ebf l\u00e0 b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o ho\u00e0n h\u1ea3o cho vi\u1ec7c kh\u1edbp v\u1edbi \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>Tuy nhi\u00ean \u0111\u00f3 ch\u1ec9 l\u00e0 tr\u00ean L\u00dd THUY\u1ebeT m\u00e0 th\u00f4i.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 n\u00f3 c\u00f3 c\u00e1c \u1ee9ng d\u1ee5ng h\u1eefu \u00edch (\u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn c\u00f3 h\u00e0ng t\u1ed3n kho \u0111a ch\u1ee7ng lo\u1ea1i), d\u1eef li\u1ec7u c\u1ee7a ch\u00fang t\u00f4i cho th\u1ea5y c\u00e1c qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n t\u1ed1t nh\u1ea5t &#8211; d\u00f9 l\u00e0 d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u hay kh\u00f4ng th\u01b0\u01a1ng hi\u1ec7u c\u0169ng v\u1eady, c\u00f3 xu h\u01b0\u1edbng tr\u00e1nh qu\u1ea3ng c\u00e1o t\u1eeb kh\u00f3a \u0111\u1ed9ng nh\u01b0 b\u1ec7nh t\u1eadt v\u1eady.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/DKI-trong-ads.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/DKI-trong-ads.png\" alt=\"DKI trong qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n\" class=\"wp-image-24137\" style=\"width:662px;height:452px\" width=\"662\" height=\"452\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/DKI-trong-ads.png 800w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/DKI-trong-ads-300x205.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/DKI-trong-ads-768x525.png 768w\" sizes=\"(max-width: 662px) 100vw, 662px\" \/><\/a><figcaption class=\"wp-element-caption\">DKI trong qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n<\/figcaption><\/figure><\/div>\n\n\n<p>Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y ch\u1ec9 10% c\u00e1c qu\u1ea3ng c\u00e1o kh\u00f4ng th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 ch\u1ec9 6% c\u00e1c qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u m\u00e0 ch\u00fang t\u00f4i \u0111\u00e1nh gi\u00e1 l\u00e0 c\u00f3 DKI.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 \u0111i\u1ec1u n\u00e0y c\u00f3 \u0111\u00f4i ch\u00fat ng\u1ea1c nhi\u00ean (v\u00ec c\u00f3 r\u1ea5t nhi\u1ec1u t\u00e0i kho\u1ea3n s\u1eed d\u1ee5ng DKI \u1edf m\u1ee9c \u0111\u1ed9 n\u00e0y hay m\u1ee9c \u0111\u1ed9 kh\u00e1c), nh\u01b0ng d\u1eef li\u1ec7u kh\u1eb3ng \u0111\u1ecbnh ni\u1ec1m tin r\u1eb1ng DKI l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 l\u1ea5p \u0111\u1ea7y l\u1eddi vi\u1ebft qu\u1ea3ng c\u00e1o, ch\u1ee9 n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 gi\u1ea3i ph\u00e1p. D\u1ef1a tr\u00ean ch\u00e8n t\u1eeb kh\u00f3a \u0111\u1ed9ng c\u00f3 th\u1ec3 thu h\u1eb9p l\u1ea1i t\u00ednh s\u00e1ng t\u1ea1o c\u1ee7a b\u1ea1n, \u0111\u00f3 l\u00e0 l\u00fd do v\u00ec sao qu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng DKI kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t trong c\u00e1c qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Cac_quang_cao_Google_Ads_tot_nhat_co_su_dung_nhan_hieu_cac_dau_hieu_nhan_hieu_khac_khong\"><\/span>#7: C\u00e1c qu\u1ea3ng c\u00e1o Google Ads t\u1ed1t nh\u1ea5t c\u00f3 s\u1eed d\u1ee5ng nh\u00e3n hi\u1ec7u &amp; c\u00e1c d\u1ea5u hi\u1ec7u nh\u00e3n hi\u1ec7u kh\u00e1c kh\u00f4ng?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>N\u1ebfu b\u1ea1n ch\u1ec9 \u0111\u01a1n gi\u1ea3n xem li\u1ec7u c\u00e1c qu\u1ea3ng c\u00e1o top \u0111\u1ea7u c\u00f3 s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u hay kh\u00f4ng th\u00ec b\u1ea1n s\u1ebd kh\u00f4ng kh\u00e1m ph\u00e1 \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111i\u1ec1u s\u00e2u s\u1eafc \u0111\u00e2u; ch\u00fang ta \u0111\u00e3 bi\u1ebft c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ea5u gi\u00e1 cho c\u00e1c c\u1ee5m t\u1eeb c\u00f3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd, t\u1eadn d\u1ee5ng c\u00e1c c\u1ee5m t\u1eeb t\u01b0\u01a1ng t\u1ef1 nh\u01b0 th\u1ebf trong qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd, v\u00e0 \u0111i\u1ec1u n\u00e0y c\u00f3 r\u1ea5t nhi\u1ec1u \u00fd ngh\u0129a. C\u00e1c chi\u1ebfn d\u1ecbch t\u00ecm ki\u1ebfm d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn n\u1eefa: ch\u00fang l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, kh\u00f4ng c\u00f3 g\u00ec t\u1ec7 h\u01a1n vi\u1ec7c b\u1ecb b\u1ee7a v\u00e2y tr\u00ean trang SERP v\u1edbi t\u1eeb kh\u00f3a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00ednh b\u1ea1n! B\u1ea1n c\u00f3 th\u1ec3 b\u1ecb \u0111\u1ea9y xu\u1ed1ng d\u01b0\u1edbi m\u00e0n h\u00ecnh b\u1edfi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1edbi tr\u00ean nh\u1eefng t\u1eeb kh\u00f3a r\u1ea5t gi\u1ed1ng nhau.<\/p>\n\n\n\n<p>\u0110\u1ec3 c\u1ea3n tr\u1edf \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i truy\u1ec1n \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u00ednh th\u1ea9m quy\u1ec1n, v\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u1ea5t l\u00e0 th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng bi\u1ec3u t\u01b0\u1ee3ng nh\u00e3n hi\u1ec7u (\u2122 ) ho\u1eb7c th\u00f4ng qua t\u1eeb ng\u1eef kh\u00e1c \u0111\u1ec3 th\u1ec3 hi\u1ec7n doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00e0 s\u1edf h\u1eefu ch\u00ednh th\u1ee9c (Official). Trong qu\u00e1 kh\u1ee9, ch\u00fang t\u00f4i ph\u00e1t hi\u1ec7n ra r\u1eb1ng s\u1eed d\u1ee5ng bi\u1ec3u t\u01b0\u1ee3ng trong qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. M\u1eb7c d\u00f9 v\u1eady, \u0111i\u1ec3m th\u00fa v\u1ecb l\u00e0 ch\u1ec9 28% qu\u1ea3ng c\u00e1o d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 6% qu\u1ea3ng c\u00e1o d\u1ea1ng kh\u00f4ng-th\u01b0\u01a1ng-hi\u1ec7u l\u00e0m nh\u01b0 v\u1eady trong m\u1eabu ph\u00e2n t\u00edch c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n\n\n\n<p>T\u00f4i tin l\u00e0 \u0111i\u1ec1u n\u00e0y cho th\u1ea5y s\u1ef1 th\u1eadt r\u1eb1ng nhi\u1ec1u doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMB) thi\u1ebfu t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 c\u00e1c t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia ki\u1ec3u Nike ho\u1eb7c Coke \u0111ang s\u1edf h\u1eefu.<\/p>\n\n\n\n<p>Bi\u1ec3u t\u01b0\u1ee3ng th\u01b0\u01a1ng hi\u1ec7u TM v\u00e0 c\u00e1c bi\u1ec3u tr\u01b0ng kh\u00e1c kh\u00f4ng ph\u1ea3i l\u00e0 y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t t\u1ed1t, nh\u01b0ng h\u00e3y th\u1eed s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 xem ch\u00fang c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn CTR v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i hay kh\u00f4ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Cac_quang_cao_tot_nhat_co_su_dung_so_hay_khong\"><\/span>#8: C\u00e1c qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t c\u00f3 s\u1eed d\u1ee5ng s\u1ed1 hay kh\u00f4ng?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kho\u1ea3ng 1\/3 th\u00f4i!, c\u00f3 v\u1ebb th\u1ea5p \u0111\u00fang kh\u00f4ng? Ch\u1ec9 c\u1ea7n nh\u1edb m\u1ee9c \u0111\u1ed9 th\u01b0\u1eddng xuy\u00ean c\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean SERP b\u1ea1n th\u1ea5y h\u00e0ng ng\u00e0y hay c\u00f3 s\u1ed1 nhi\u1ec1u th\u1ebf n\u00e0o&#8230;<\/p>\n\n\n\n<p>H\u1ea7u h\u1ebft nh\u1eefng ng\u01b0\u1eddi \u0111\u00f3 \u0111ang l\u00e0m sai.<\/p>\n\n\n\n<p>Theo d\u1eef li\u1ec7u c\u1ee7a ch\u00fang t\u00f4i, <strong>ch\u1ec9 40% c\u00e1c qu\u1ea3ng c\u00e1o h\u00e0ng \u0111\u1ea7u d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 37% c\u00e1c qu\u1ea3ng c\u00e1o h\u00e0ng \u0111\u1ea7u d\u1ea1ng kh\u00f4ng-ph\u1ea3i-th\u01b0\u01a1ng-hi\u1ec7u c\u00f3 bao g\u1ed3m s\u1ed1 trong \u0111\u00f3<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/so-trong-quang-cao.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"547\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/so-trong-quang-cao.png\" alt=\"S\u1eed d\u1ee5ng s\u1ed1 trong qu\u1ea3ng c\u00e1o\" class=\"wp-image-24129\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/so-trong-quang-cao.png 800w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/so-trong-quang-cao-300x205.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/so-trong-quang-cao-768x525.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><figcaption class=\"wp-element-caption\">S\u1eed d\u1ee5ng s\u1ed1 trong qu\u1ea3ng c\u00e1o<\/figcaption><\/figure><\/div>\n\n\n<p>Tr\u01b0\u1edbc khi \u0111\u00e0o s\u00e2u d\u1eef li\u1ec7u n\u00e0y, n\u1ebfu b\u1ea1n h\u1ecfi t\u00f4i c\u00f3 bao nhi\u00eau qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n c\u00f3 ch\u1ee9a s\u1ed1, t\u00f4i c\u00f3 th\u1ec3 t\u1ef1 tin c\u00e1 l\u00e0 ph\u1ea3i \u0111\u1ebfn 50%: \u0111\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c qu\u1ea3ng c\u00e1o d\u1ea1ng kh\u00f4ng ph\u1ea3i th\u01b0\u01a1ng hi\u1ec7u. Nh\u01b0ng sau khi th\u1ea5y t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng t\u01b0\u01a1ng \u0111\u1ed1i th\u1ea5p c\u00e1c k\u00fd hi\u1ec7u \u0111\u1ed3ng \u0111\u00f4-la v\u00e0 % trong nh\u00f3m c\u00e1c qu\u1ea3ng c\u00e1o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t, t\u00f4i \u0111\u00e3 nh\u1eadn ra r\u1eb1ng c\u00e1c con s\u1ed1 \u0111\u00f3ng vai tr\u00f2 kh\u00f4ng l\u1edbn nh\u01b0 t\u00f4i ngh\u0129 l\u00fac ban \u0111\u1ea7u trong c\u00e1c qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 c\u00e1c con s\u1ed1 l\u00e0 v\u00f4 d\u1ee5ng; \u0111\u00fang h\u01a1n, \u0111\u00f3 l\u00e0 l\u1eddi nh\u1eafc nh\u1edf ch\u1eafc ch\u1eafn r\u1eb1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5&#8230; Nh\u01b0ng b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb trong qu\u1ea3ng c\u00e1o v\u0103n b\u1ea3n m\u00e0 kh\u00f4ng c\u1ea7n d\u00f9ng \u0111\u1ebfn s\u1ed1.<\/p>\n\n\n\n<p>C\u00e1c qu\u1ea3ng c\u00e1o h\u00e0ng \u0111\u1ea7u c\u00f3 s\u1eed d\u1ee5ng s\u1ed1 trong l\u1eddi vi\u1ebft qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd (kh\u00f4ng ch\u1ec9 \u0111\u1ec3 cho th\u1ea5y gi\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 gi\u1ea3m gi\u00e1 t\u1ed1t h\u01a1n), nh\u01b0ng c\u00f3 h\u01a1n 60% qu\u1ea3ng c\u00e1o hay nh\u1ea5t ch\u00fang t\u00f4i nghi\u00ean c\u1ee9u ch\u1ec9 s\u1eed d\u1ee5ng thu\u1ea7n t\u00fay c\u00e1c t\u1eeb m\u00e0 th\u00f4i. C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 v\u1ebb h\u01a1i d\u1ecb \u1ee9ng v\u1edbi s\u1ed1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Muc_do_doc_hieu_trung_binh_cua_cac_quang_cao_tot_nhat_la_bao_nhieu\"><\/span>#9: M\u1ee9c \u0111\u1ed9 \u0111\u1ecdc hi\u1ec3u trung b\u00ecnh c\u1ee7a c\u00e1c qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t l\u00e0 bao nhi\u00eau?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u00e1c qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t tr\u00ean Google c\u00f3 m\u1ee9c \u0111\u1ed9 ph\u1ee9c t\u1ea1p v\u1ec1 m\u1eb7t ng\u1eef ngh\u0129a \u0111\u1ebfn \u0111\u00e2u? Ch\u00fang t\u00f4i \u0111\u00e3 ch\u1ea1y t\u1ec7p qu\u1ea3ng c\u00e1o th\u00f4ng qua c\u00f4ng c\u1ee5 t\u00ednh to\u00e1n m\u1ee9c \u0111\u1ed9 kh\u00f3 c\u1ee7a v\u1ea5n \u0111\u1ec1 \u0111\u1ecdc hi\u1ec3u, s\u1eed d\u1ee5ng thang \u0111o Fleish-Kincaid scale (m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 d\u1ec5 hay kh\u00f3 c\u1ee7a v\u0103n b\u1ea3n b\u1ea1n mu\u1ed1n \u0111\u1ecdc, t\u01b0\u01a1ng t\u1ef1 nh\u01b0 <a href=\"https:\/\/kiencang.net\/cloze-test-doc-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cloze test<\/a>).<\/p>\n\n\n\n<p>Ch\u00fang t\u00f4i ph\u00e1t ra r\u1eb1ng m\u1ee9c \u0111\u1ed9 \u0111\u1ecdc hi\u1ec3u trung b\u00ecnh c\u1ee7a l\u1eddi qu\u1ea3ng c\u00e1o thu\u1ed9c nh\u00f3m c\u00f3 hi\u1ec7u su\u1ea5t t\u1ed1t nh\u1ea5t r\u01a1i v\u00e0o kho\u1ea3ng 14 tu\u1ed5i. <strong>V\u00ec th\u1ebf, n\u1ebfu b\u1ea1n mu\u1ed1n c\u00f3 CTR t\u1ed1t h\u01a1n, h\u00e3y vi\u1ebft c\u00e1c v\u0103n b\u1ea3n qu\u1ea3ng c\u00e1o cho \u0111\u1ed9 tu\u1ed5i t\u01b0\u01a1ng \u0111\u01b0\u01a1ng l\u1edbp 9!<\/strong><\/p>\n\n\n\n<p>\u0110i\u1ec1u th\u00fa v\u1ecb l\u00e0, r\u1ea5t nhi\u1ec1u c\u00e1c t\u00e1c gi\u1ea3 thu\u1ed9c nh\u00f3m s\u00e1ch b\u00e1n ch\u1ea1y nh\u1ea5t c\u0169ng l\u00e0m t\u01b0\u01a1ng t\u1ef1. Shane Snow thu\u1ed9c Contently cho bi\u1ebft nh\u00f3m t\u00e1c gi\u1ea3 b\u00e1n ch\u1ea1y nh\u1ea5t c\u0169ng vi\u1ebft \u1edf m\u1ee9c \u0111\u1ed9 \u0111\u1ecdc hi\u1ec3u l\u00e0 9 ho\u1eb7c th\u1ea5p h\u01a1n.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/muc-do-doc-hieu.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"458\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/muc-do-doc-hieu.jpg\" alt=\"M\u1ee9c \u0111\u1ed9 \u0111\u1ecdc hi\u1ec3u c\u1ee7a c\u00e1c cu\u1ed1n s\u00e1ch b\u00e1n ch\u1ea1y nh\u1ea5t\" class=\"wp-image-24126\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/muc-do-doc-hieu.jpg 750w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/muc-do-doc-hieu-300x183.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a><figcaption class=\"wp-element-caption\">M\u1ee9c \u0111\u1ed9 \u0111\u1ecdc hi\u1ec3u c\u1ee7a c\u00e1c cu\u1ed1n s\u00e1ch b\u00e1n ch\u1ea1y nh\u1ea5t<\/figcaption><\/figure><\/div>\n\n\n<p>B\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng nh\u00e0 v\u0103n Hemingway th\u1eadm ch\u00ed c\u00f2n c\u00f3 t\u00e1c ph\u1ea9m Goodnight, Moon v\u1edbi m\u1ee9c \u0111\u1ed9 \u0111\u1ecdc hi\u1ec3u d\u1ec5 h\u01a1n n\u1eefa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quang_cao_tot_nhat_se_trong_giong_nhu_the_nao\"><\/span>Qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t s\u1ebd tr\u00f4ng gi\u1ed1ng nh\u01b0 th\u1ebf n\u00e0o?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>K\u1ebft h\u1ee3p t\u1ea5t c\u1ea3 c\u00e1c d\u1eef li\u1ec7u tr\u00ean v\u1edbi nhau, ch\u00fang ta c\u00f3 th\u1ec3 t\u1ea1o ra \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o Google Ads c\u00f3 hi\u1ec7u su\u1ea5t v\u01b0\u1ee3t tr\u1ed9i, n\u00f3 c\u00f3 th\u1ec3 tr\u00f4ng gi\u1ed1ng nh\u01b0 th\u1ebf n\u00e0y:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/mau-quang-cao-tot.png\"><img loading=\"lazy\" decoding=\"async\" width=\"424\" height=\"150\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/mau-quang-cao-tot.png\" alt=\"M\u1eabu qu\u1ea3ng c\u00e1o t\u1ed1t\" class=\"wp-image-24148\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/mau-quang-cao-tot.png 424w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/mau-quang-cao-tot-300x106.png 300w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/a><figcaption class=\"wp-element-caption\">M\u1eabu qu\u1ea3ng c\u00e1o t\u1ed1t<\/figcaption><\/figure><\/div>\n\n\n<p>Qu\u1ea3ng c\u00e1o n\u00e0y s\u1eed d\u1ee5ng:<\/p>\n\n\n\n<ol>\n<li>Top c\u00e1c t\u1eeb kh\u00f3a c\u00f3 hi\u1ec7u su\u1ea5t h\u00e0ng \u0111\u1ea7u (your, free, get, our, save)<\/li>\n\n\n\n<li>Top l\u1eddi k\u1ebft g\u1ecdi h\u00e0nh \u0111\u1ed9ng c\u00f3 hi\u1ec7u su\u1ea5t h\u00e0ng \u0111\u1ea7u (get)<\/li>\n\n\n\n<li>C\u1ea3m x\u00fac t\u00edch c\u1ef1c (qu\u1ea3ng c\u00e1o tr\u00ean n\u00f3i v\u1ec1 vi\u1ec7c ti\u1ebft ki\u1ec7m ti\u1ec1n trong t\u01b0\u01a1ng lai, kh\u00f4ng l\u00e3ng ph\u00ed ti\u1ec1n trong hi\u1ec7n t\u1ea1i)<\/li>\n\n\n\n<li>\u0110a d\u1ea1ng t\u1eeb v\u1ef1ng<\/li>\n\n\n\n<li>C\u00f3 d\u1ea5u ch\u1ea5m than<\/li>\n\n\n\n<li>Kh\u00f4ng c\u00f3 DKI<\/li>\n\n\n\n<li>Kh\u00f4ng c\u00f3 d\u1ea5u ch\u1ec9 th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>\u0110\u01b0\u1ee3c vi\u1ebft \u1edf tr\u00ecnh \u0111\u1ed9 \u0111\u1ecdc hi\u1ec3u t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi l\u1edbp 9<\/li>\n\n\n\n<li>M\u1ed9t con s\u1ed1 trong ph\u1ea7n m\u00f4 t\u1ea3<\/li>\n<\/ol>\n\n\n\n<p>M\u1ed9t s\u1ed1 d\u1eef li\u1ec7u n\u00e0y l\u00e0m t\u00f4i b\u1ea5t ng\u1edd, c\u00f2n b\u1ea1n th\u00ec sao n\u00e0o? H\u00e3y \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn nh\u00e9.<\/p>\n\n\n\n<p><em>(L\u01b0\u1ee3c d\u1ecbch t\u1eeb <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/06\/06\/best-ads\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">The 10 Most Popular Words in Google Ads (+8 Other Findings)<\/a> c\u1ee7a t\u00e1c gi\u1ea3 Allen Finn, trang web WordStream)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u1ede WordStream, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 truy c\u1eadp r\u1ea5t nhi\u1ec1u d\u1eef li\u1ec7u qu\u1ea3ng c\u00e1o th\u00f4ng qua c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed c\u1ee7a m\u00ecnh v\u00e0 c\u1ea3 t\u1eeb c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng n\u1eefa. Ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e2n t\u00edch h\u01a1n 60 tri\u1ec7u USD ti\u1ec1n qu\u1ea3ng c\u00e1o tr\u00ean Google. Ch\u00fang t\u00f4i th\u00edch t\u00ecm hi\u1ec3u nh\u1eefng d\u1eef li\u1ec7u n\u00e0y, t\u1eeb \u0111\u00f3, &hellip;<\/p>\n","protected":false},"author":1,"featured_media":24488,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103],"tags":[344],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u1ed9t s\u1ed1 th\u1ed1ng k\u00ea v\u1ec1 t\u1eeb, d\u1ea5u ch\u1ea5m c\u00e2u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn trong c\u00e1c qu\u1ea3ng c\u00e1o c\u00f3 hi\u1ec7u su\u1ea5t t\u1ed1t tr\u00ean Google Ads &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/thong-ke-ads\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u1ed9t s\u1ed1 th\u1ed1ng k\u00ea v\u1ec1 t\u1eeb, d\u1ea5u ch\u1ea5m c\u00e2u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn trong c\u00e1c qu\u1ea3ng c\u00e1o c\u00f3 hi\u1ec7u su\u1ea5t t\u1ed1t tr\u00ean Google Ads &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"\u1ede WordStream, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 truy c\u1eadp r\u1ea5t nhi\u1ec1u d\u1eef li\u1ec7u qu\u1ea3ng c\u00e1o th\u00f4ng qua c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed c\u1ee7a m\u00ecnh v\u00e0 c\u1ea3 t\u1eeb c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng n\u1eefa. Ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e2n t\u00edch h\u01a1n 60 tri\u1ec7u USD ti\u1ec1n qu\u1ea3ng c\u00e1o tr\u00ean Google. Ch\u00fang t\u00f4i th\u00edch t\u00ecm hi\u1ec3u nh\u1eefng d\u1eef li\u1ec7u n\u00e0y, t\u1eeb \u0111\u00f3, &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kiencang.net\/thong-ke-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/anhducnguyen87\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-18T00:52:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-20T16:44:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/tu-nao-hieu-qua-ads.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"36 ph\u00fat\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"M\u1ed9t s\u1ed1 th\u1ed1ng k\u00ea v\u1ec1 t\u1eeb, d\u1ea5u ch\u1ea5m c\u00e2u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn trong c\u00e1c qu\u1ea3ng c\u00e1o c\u00f3 hi\u1ec7u su\u1ea5t t\u1ed1t tr\u00ean Google Ads &#8226; Ki\u1ebfn c\u00e0ng","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kiencang.net\/thong-ke-ads\/","og_locale":"vi_VN","og_type":"article","og_title":"M\u1ed9t s\u1ed1 th\u1ed1ng k\u00ea v\u1ec1 t\u1eeb, d\u1ea5u ch\u1ea5m c\u00e2u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn trong c\u00e1c qu\u1ea3ng c\u00e1o c\u00f3 hi\u1ec7u su\u1ea5t t\u1ed1t tr\u00ean Google Ads &#8226; Ki\u1ebfn c\u00e0ng","og_description":"\u1ede WordStream, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 truy c\u1eadp r\u1ea5t nhi\u1ec1u d\u1eef li\u1ec7u qu\u1ea3ng c\u00e1o th\u00f4ng qua c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed c\u1ee7a m\u00ecnh v\u00e0 c\u1ea3 t\u1eeb c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng n\u1eefa. 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