{"id":23985,"date":"2023-07-11T03:55:35","date_gmt":"2023-07-10T20:55:35","guid":{"rendered":"https:\/\/kiencang.net\/?p=23985"},"modified":"2023-07-23T18:18:11","modified_gmt":"2023-07-23T11:18:11","slug":"cach-theo-doi-chuyen-doi-google-ads","status":"publish","type":"post","link":"https:\/\/kiencang.net\/cach-theo-doi-chuyen-doi-google-ads\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn \u0111\u1ea7y \u0111\u1ee7 (v\u00e0 d\u1ec5 d\u00e0ng!) c\u00e1ch th\u1ef1c hi\u1ec7n theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i Google Ads"},"content":{"rendered":"\n<p>V\u1eady l\u00e0 b\u1ea1n \u0111\u00e3 thi\u1ebft l\u1eadp v\u00e0 ch\u1ea1y chi\u1ebfn d\u1ecbch Google Ads r\u1ed3i, v\u00e0 qu\u1ea3ng c\u00e1o c\u0169ng nh\u01b0 t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n b\u1eaft \u0111\u1ea7u t\u1ea1o ra \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng click \u1ea5n t\u01b0\u1ee3ng. Th\u1eadt t\u1ed1t! Nh\u01b0ng tr\u1eeb khi b\u1ea1n \u0111\u00e3 c\u00e0i \u0111\u1eb7t theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i (conversion tracking), b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 n\u00e0o bi\u1ebft \u0111\u01b0\u1ee3c c\u00f3 bao nhi\u00eau click trong s\u1ed1 \u0111\u00f3 th\u1ef1c s\u1ef1 chuy\u1ec3n th\u00e0nh \u0111\u01a1n h\u00e0ng.<\/p>\n\n\n\n<p>C\u01a1 m\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i trong Google Ads? Hay th\u1eadm ch\u00ed l\u00e0 <em>chuy\u1ec3n \u0111\u1ed5i<\/em> l\u00e0 c\u00e1i g\u00ec v\u1eady?<\/p>\n\n\n\n<p>May m\u1eafn l\u00e0, ch\u00fang ta s\u1ebd tr\u1ea3 l\u1eddi t\u1ea5t c\u1ea3 nh\u1eefng c\u00e2u h\u1ecfi \u0111\u00f3 v\u00e0 nhi\u1ec1u c\u00e2u h\u1ecfi kh\u00e1c n\u1eefa trong b\u00e0i vi\u1ebft d\u1ec5 hi\u1ec3u n\u00e0y. Kh\u00f4ng th\u00e0nh v\u1ea5n \u0111\u1ec1 n\u1ebfu b\u1ea1n \u0111ang xem x\u00e9t \u0111\u1eb7t l\u1ea1i theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i cho t\u00e0i kho\u1ea3n hi\u1ec7n t\u1ea1i hay l\u00e0 m\u1ed9t kh\u1edfi \u0111\u1ea7u ho\u00e0n to\u00e0n m\u1edbi, b\u00e0i n\u00e0y s\u1ebd n\u00f3i v\u1ec1 m\u1ecdi th\u1ee9 b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i Google Ads theo c\u00e1ch chuy\u00ean nghi\u1ec7p.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d5f21d1f6\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d5f21d1f6\"  type=\"checkbox\" id=\"item-6577d5f21d1f6\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/cach-theo-doi-chuyen-doi-google-ads\/#Tai_sao_can_theo_doi_chuyen_doi_trong_Google_Ads\" title=\"T\u1ea1i sao c\u1ea7n theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i trong Google Ads?\">T\u1ea1i sao c\u1ea7n theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i trong Google Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/cach-theo-doi-chuyen-doi-google-ads\/#Lam_the_nao_toi_co_the_theo_doi_chuyen_doi_trong_Google_Ads\" title=\"L\u00e0m th\u1ebf n\u00e0o t\u00f4i c\u00f3 th\u1ec3 theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i trong Google Ads?\">L\u00e0m th\u1ebf n\u00e0o t\u00f4i c\u00f3 th\u1ec3 theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i trong Google Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/cach-theo-doi-chuyen-doi-google-ads\/#Cac_kieu_chuyen_doi_ban_co_the_theo_doi_voi_Google_Ads\" title=\"C\u00e1c ki\u1ec3u chuy\u1ec3n \u0111\u1ed5i b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i v\u1edbi Google Ads?\">C\u00e1c ki\u1ec3u chuy\u1ec3n \u0111\u1ed5i b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i v\u1edbi Google Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/cach-theo-doi-chuyen-doi-google-ads\/#Danh_muc_chuyen_doi\" title=\"Danh m\u1ee5c chuy\u1ec3n \u0111\u1ed5i\">Danh m\u1ee5c chuy\u1ec3n \u0111\u1ed5i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/cach-theo-doi-chuyen-doi-google-ads\/#Lam_the_nao_de_cai_dat_theo_doi_chuyen_doi_Google_Ads_trong_3_buoc\" title=\"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00e0i \u0111\u1eb7t theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i Google Ads trong 3 b\u01b0\u1edbc?\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00e0i \u0111\u1eb7t theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i Google Ads trong 3 b\u01b0\u1edbc?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kiencang.net\/cach-theo-doi-chuyen-doi-google-ads\/#Phan_tich_du_lieu_chuyen_doi_cua_Google_Ads\" title=\"Ph\u00e2n t\u00edch d\u1eef li\u1ec7u chuy\u1ec3n \u0111\u1ed5i c\u1ee7a Google Ads\">Ph\u00e2n t\u00edch d\u1eef li\u1ec7u chuy\u1ec3n \u0111\u1ed5i c\u1ee7a Google Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kiencang.net\/cach-theo-doi-chuyen-doi-google-ads\/#Khac_phuc_cac_van_de_lien_quan_den_theo_doi_chuyen_doi\" title=\"Kh\u1eafc ph\u1ee5c c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i?\">Kh\u1eafc ph\u1ee5c c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/kiencang.net\/cach-theo-doi-chuyen-doi-google-ads\/#Thiet_lap_theo_doi_chuyen_doi_ngay_bay_gio\" title=\"Thi\u1ebft l\u1eadp theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i ngay b\u00e2y gi\u1edd\">Thi\u1ebft l\u1eadp theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i ngay b\u00e2y gi\u1edd<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tai_sao_can_theo_doi_chuyen_doi_trong_Google_Ads\"><\/span>T\u1ea1i sao c\u1ea7n theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i trong Google Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i trong Google Ads l\u00e0 \u0111i\u1ec1u c\u1ef1c k\u1ef3 quan tr\u1ecdng. N\u1ebfu b\u1ea1n kh\u00f4ng bi\u1ebft \u0111i\u1ec1u g\u00ec t\u1ea1o ra doanh thu cho doanh nghi\u1ec7p th\u00ec l\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u1ea3i thi\u1ec7n \u0111\u01b0\u1ee3c n\u00f3 \u0111\u00e2y? Theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i cho ph\u00e9p b\u1ea1n bi\u1ebft qu\u1ea3ng c\u00e1o n\u00e0o \u0111em l\u1ea1i nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i nh\u1ea5t. V\u1edbi th\u00f4ng tin \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh t\u1eeb kh\u00f3a, ng\u00e2n s\u00e1ch, gi\u00e1 th\u1ea7u, v\u00e0 nhi\u1ec1u t\u1ed1i \u01b0u kh\u00e1c n\u1eefa cho nh\u1eefng chi\u1ebfn d\u1ecbch \u1ea5y, c\u0169ng nh\u01b0 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng h\u01a1n cho nh\u1eefng c\u00e1i c\u1ea7n c\u1ea3i thi\u1ec7n.<\/p>\n\n\n\n<p>N\u00f3i m\u1ed9t c\u00e1ch ng\u1eafn g\u1ecdn, theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i \u0111em l\u1ea1i cho b\u1ea1n kh\u1ea3 n\u0103ng t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn v\u00e0 ti\u1ebft ki\u1ec7m ti\u1ec1n qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lam_the_nao_toi_co_the_theo_doi_chuyen_doi_trong_Google_Ads\"><\/span>L\u00e0m th\u1ebf n\u00e0o t\u00f4i c\u00f3 th\u1ec3 theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i trong Google Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110\u1ec3 b\u1eaft \u0111\u1ea7u theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i trong Google Ads, b\u1ea1n c\u1ea7n \u0111\u1ecbnh ngh\u0129a chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n l\u00e0 g\u00ec, c\u00e0i \u0111\u1eb7t ch\u00ednh x\u00e1c th\u1ebb tag theo d\u00f5i, v\u00e0 l\u1ef1a ch\u1ecdn m\u1ed9t m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 (attribution model). T\u1ea5t nhi\u1ec7n, n\u1ebfu m\u1ea5y th\u1ee9 v\u1eeba n\u00f3i m\u00e0 \u0111\u01a1n gi\u1ea3n, d\u1ec5 nh\u01b0 \u0103n k\u1eb9o th\u00ec ch\u00fang ta \u0111\u00e3 ch\u1eb3ng c\u1ea7n \u0111\u1ebfn m\u1ed9t b\u00e0i \u0111\u0103ng blog kh\u00e1 d\u00e0i nh\u01b0 th\u1ebf n\u00e0y l\u00e0m g\u00ec r\u1ed3i ph\u1ea3i kh\u00f4ng. <\/p>\n\n\n\n<p>Ch\u00fang ta s\u1ebd \u0111i theo h\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc s\u1edbm th\u00f4i, nh\u01b0ng tr\u01b0\u1edbc khi l\u00e0m \u0111i\u1ec1u \u0111\u00f3, ch\u00fang ta c\u1ea7n hi\u1ec3u m\u1ed9t s\u1ed1 thu\u1eadt ng\u1eef \u0111\u00e3, nh\u1edd v\u1eady b\u1ea1n s\u1ebd c\u00f3 b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u1ec1 \u00fd ngh\u0129a c\u1ee7a t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y trong t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p><strong>Chuy\u1ec3n \u0111\u1ed5i (conversions)<\/strong> l\u00e0 b\u1ea5t c\u1ee9 h\u00e0nh \u0111\u1ed9ng n\u00e0o c\u00f3 \u00fd ngh\u0129a m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n th\u1ef1c hi\u1ec7n sau khi nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. Chuy\u1ec3n \u0111\u1ed5i \u0111\u00f3 c\u1ee5 th\u1ec3 l\u00e0 g\u00ec s\u1ebd kh\u00e1c nhau t\u00f9y v\u00e0o t\u1eebng doanh nghi\u1ec7p. L\u1ea5y v\u00ed d\u1ee5, t\u01b0\u01a1ng t\u00e1c v\u1edbi chat tr\u1ef1c tuy\u1ebfn, g\u1ecdi \u0111i\u1ec7n cho doanh nghi\u1ec7p, click v\u00e0o m\u1ed9t trang c\u1ee5 th\u1ec3 n\u00e0o \u0111\u1ea5y, \u0111i\u1ec1n th\u00f4ng tin v\u00e0o form, xem video, v\u00e0 r\u1ea5t nhi\u1ec1u th\u1ee9 kh\u00e1c t\u01b0\u01a1ng t\u1ef1 c\u00f3 th\u1ec3 xem l\u00e0 h\u00e0nh \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<ul>\n<li><strong>Theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i (conversion tracking)<\/strong> l\u00e0 vi\u1ec7c \u0111\u1ebfm ch\u00ednh x\u00e1c t\u1ea5t c\u1ea3 c\u00e1c chuy\u1ec3n \u0111\u1ed5i li\u00ean quan \u0111\u1ebfn t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n, v\u00e0 nh\u1eefng qu\u1ea3ng c\u00e1o c\u1ee5 th\u1ec3 n\u00e0o \u0111em \u0111\u1ebfn c\u00e1c chuy\u1ec3n \u0111\u1ed5i \u0111\u00f3.<\/li>\n\n\n\n<li><strong>M\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 (attribution modeling)<\/strong> l\u00e0 c\u00e0i \u0111\u1eb7t b\u1eaft bu\u1ed9c trong khi th\u1ef1c hi\u1ec7n vi\u1ec7c c\u00e0i \u0111\u1eb7t theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i, c\u00e1i s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch c\u00e1c chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c t\u00ednh, \u0111\u1ebfm ra sao. N\u1ebfu m\u1ed9t ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi (nh\u01b0ng kh\u00f4ng chuy\u1ec3n \u0111\u1ed5i ngay) nhi\u1ec1u h\u01a1n m\u1ed9t qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n tr\u01b0\u1edbc khi th\u1ef1c s\u1ef1 ho\u00e0n t\u1ea5t h\u00e0nh \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i, m\u1ed9t m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 s\u1ebd quy\u1ebft \u0111\u1ecbnh qu\u1ea3ng c\u00e1o n\u00e0o \u0111\u01b0\u1ee3c xem l\u00e0 \u0111\u00f3ng g\u00f3p v\u00e0o chuy\u1ec3n \u0111\u1ed5i \u1ea5y. L\u1ea5y v\u00ed d\u1ee5, ph\u00e2n b\u1ed5 ki\u1ec3u nh\u1ea5p chu\u1ed9t \u0111\u1ea7u ti\u00ean s\u1ebd coi qu\u1ea3ng c\u00e1o \u0111\u1ea7u ti\u00ean m\u00e0 ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c l\u00e0 c\u00e1i nguy\u00ean nh\u00e2n t\u1ea1o ra chuy\u1ec3n \u0111\u1ed5i, trong khi m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 tuy\u1ebfn t\u00ednh (linear attribution) s\u1ebd xem m\u1ed7i qu\u1ea3ng c\u00e1o m\u00e0 ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c \u0111\u1ec1u \u0111\u00f3ng g\u00f3p v\u00e0o chuy\u1ec3n \u0111\u1ed5i. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 trong b\u00e0i vi\u1ebft kh\u00e1c.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/mo-hinh-phan-bo.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"714\" height=\"466\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/mo-hinh-phan-bo.jpg\" alt=\"M\u00f4 h\u00ecnh ph\u00e2n b\u1ed5\" class=\"wp-image-23996\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/mo-hinh-phan-bo.jpg 714w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/mo-hinh-phan-bo-300x196.jpg 300w\" sizes=\"(max-width: 714px) 100vw, 714px\" \/><\/a><figcaption class=\"wp-element-caption\">M\u00f4 h\u00ecnh ph\u00e2n b\u1ed5<\/figcaption><\/figure><\/div>\n\n\n<ul>\n<li><strong>Gi\u00e1 tr\u1ecb c\u1ee7a chuy\u1ec3n \u0111\u1ed5i (conversion value)<\/strong> l\u00e0 t\u00f9y ch\u1ecdn trong m\u1ed9t s\u1ed1 ki\u1ec3u chuy\u1ec3n \u0111\u1ed5i, c\u00e1i n\u00e0y cho ph\u00e9p b\u1ea1n ch\u1ec9 \u0111\u1ecbnh m\u1ed9t gi\u00e1 tr\u1ecb c\u1ee5 th\u1ec3 cho h\u00e0nh \u0111\u1ed9ng \u0111\u00f3. L\u1ea5y v\u00ed d\u1ee5, m\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 bi\u1ebft r\u1eb1ng vi\u1ec7c \u0111i\u1ec1n form t\u1eeb m\u1ed9t trang landing page n\u00e0o \u0111\u00f3 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn m\u1ed9t \u0111\u01a1n h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb 5000$ cao h\u01a1n h\u1eb3n m\u1ed9t c\u00e1i kh\u00e1c ch\u1ec9 c\u1ee1 500$ m\u00e0 th\u00f4i, v\u00ec th\u1ebf \u0111\u1ec3 h\u00e0nh \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i c\u1ee7a trang \u0111\u00f3 s\u1ebd \u00e1p d\u1ee5ng gi\u00e1 tr\u1ecb \u0111\u1ea5y. \u0110i\u1ec1u n\u00e0y c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea5u gi\u00e1 (bidding strategies) trong t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i.<\/li>\n\n\n\n<li><strong>Google tag<\/strong> l\u00e0 \u0111o\u1ea1n m\u00e3 b\u1ea1n c\u1ea7n th\u00eam v\u00e0o website, n\u00f3 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 &#8220;ng\u01b0\u1eddi m\u00f4i gi\u1edbi&#8221; gi\u1eefa website c\u1ee7a b\u1ea1n v\u00e0 t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google c\u1ee7a b\u1ea1n. Ch\u00fang ta s\u1ebd c\u00f3 gi\u1ea3i th\u00edch \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 qu\u00e1 tr\u00ecnh c\u00e0i \u0111\u1eb7t c\u0169ng nh\u01b0 m\u1ee5c \u0111\u00edch c\u1ee7a Google tag trong ph\u1ea7n sau c\u1ee7a b\u00e0i. \u1ede th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, b\u1ea1n ch\u1ec9 c\u1ea7n bi\u1ebft r\u1eb1ng \u0111i\u1ec1u n\u00e0y cho ph\u00e9p trang web b\u00e1o hi\u1ec7u ch\u00ednh x\u00e1c c\u00e1c h\u00e0nh \u0111\u1ed9ng \u0111\u00e3 ho\u00e0n t\u1ea5t cho t\u00e0i kho\u1ea3n Google Ads bi\u1ebft.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_kieu_chuyen_doi_ban_co_the_theo_doi_voi_Google_Ads\"><\/span>C\u00e1c ki\u1ec3u chuy\u1ec3n \u0111\u1ed5i b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i v\u1edbi Google Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/support.google.com\/google-ads\/answer\/1722022?hl=vi\" target=\"_blank\" rel=\"noreferrer noopener\">Google \u0111\u1ecbnh ngh\u0129a 5 ki\u1ec3u h\u00e0nh vi chuy\u1ec3n \u0111\u1ed5i ch\u00ednh<\/a> m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn \u0111\u1ec3 th\u1ef1c hi\u1ec7n theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i trong t\u00e0i kho\u1ea3n c\u1ee7a m\u00ecnh:<\/p>\n\n\n\n<ul>\n<li><strong>H\u00e0nh \u0111\u1ed9ng tr\u00ean website (website actions)<\/strong>: \u0110\u00e2y l\u00e0 nh\u1eefng ki\u1ec3u chuy\u1ec3n \u0111\u1ed5i Google Ads c\u01a1 b\u1ea3n ho\u1eb7c \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nhi\u1ec1u nh\u1ea5t. M\u1ed9t h\u00e0nh \u0111\u1ed9ng tr\u00ean website c\u00f3 th\u1ec3 l\u00e0 \u0111\u1eb7t h\u00e0ng, \u0111i\u1ec1n th\u00f4ng tin v\u00e0o form, click v\u00e0o button (n\u00fat b\u1ea5m), v\u00e2n v\u00e2n.<\/li>\n\n\n\n<li><strong>G\u1ecdi \u0111i\u1ec7n tho\u1ea1i (phone calls)<\/strong>: Ki\u1ec3u chuy\u1ec3n \u0111\u1ed5i n\u00e0y c\u0169ng r\u1ea5t ph\u1ed5 bi\u1ebfn, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ed9t cu\u1ed9c g\u1ecdi \u0111\u01a1n gi\u1ea3n \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n b\u1eaft ngu\u1ed3n t\u1eeb qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n tr\u00ean Google Ads.<\/li>\n\n\n\n<li><strong>C\u00e1c chuy\u1ec3n \u0111\u1ed5i c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng v\u00e0 trong \u1ee9ng d\u1ee5ng (App installs and in-app conversions)<\/strong>: Nh\u1eefng c\u00e1i n\u00e0y ch\u1ec9 \u00e1p d\u1ee5ng cho doanh nghi\u1ec7p n\u00e0o qu\u1ea3ng c\u00e1o \u1ee9ng d\u1ee5ng. M\u1ee5c \u0111\u00edch c\u1ee7a h\u1ecd l\u00e0 t\u00ednh to\u00e1n l\u01b0\u1ee3t t\u1ea3i \u1ee9ng d\u1ee5ng ho\u1eb7c c\u00e1c t\u01b0\u01a1ng t\u00e1c kh\u00e1c trong \u1ee9ng d\u1ee5ng.<\/li>\n\n\n\n<li><strong>Chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c nh\u1eadp (imported) ho\u1eb7c chuy\u1ec3n \u0111\u1ed5i offline<\/strong>: Nh\u1eefng h\u00e0nh \u0111\u1ed9ng x\u1ea3y ra khi offline, nh\u01b0ng c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn. B\u1ea1n c\u00f3 th\u1ec3 nh\u1eadp nh\u1eefng h\u00e0nh \u0111\u1ed9ng theo d\u00f5i offline n\u00e0y v\u00e0o, ch\u1eb3ng h\u1ea1n nh\u01b0 b\u00e1n h\u00e0ng qua \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c nh\u00e2n vi\u00ean, c\u00e1i n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua n\u1ec1n t\u1ea3ng qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM).<\/li>\n\n\n\n<li><strong>Chuy\u1ec3n \u0111\u1ed5i local<\/strong>: B\u1ea5t k\u1ec3 khi n\u00e0o ai \u0111\u00f3 ho\u00e0n th\u00e0nh m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 v\u1edbi v\u1ecb tr\u00ed th\u1ef1c t\u1ebf c\u1ee7a nh\u00e0 qu\u1ea3ng c\u00e1o trong ho\u1eb7c sau khi t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o, n\u00f3 \u0111\u01b0\u1ee3c xem l\u00e0 h\u00e0nh vi chuy\u1ec3n \u0111\u1ed5i local. Nh\u1eefng c\u00e1i n\u00e0y \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh t\u1ef1 \u0111\u1ed9ng cho b\u1ea1n b\u1edfi Google Ads, b\u1edfi v\u00ec ch\u00fang c\u0169ng ch\u1ec9 xu\u1ea5t hi\u1ec7n trong c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a Google m\u00e0 th\u00f4i, ch\u1eb3ng h\u1ea1n nh\u01b0 Google Maps. M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 chuy\u1ec3n \u0111\u1ed5i local l\u00e0 click \u0111\u1ec3 g\u1ecdi, xem menu, ho\u1eb7c nh\u1eadn ch\u1ec9 \u0111\u01b0\u1eddng.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/theo-doi-chuyen-doi.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"377\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/theo-doi-chuyen-doi-1024x377.png\" alt=\"Ch\u1ecdn lo\u1ea1i Theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i\" class=\"wp-image-24009\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/theo-doi-chuyen-doi-1024x377.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/theo-doi-chuyen-doi-300x110.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/theo-doi-chuyen-doi-768x283.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/theo-doi-chuyen-doi.png 1155w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Ch\u1ecdn lo\u1ea1i Theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Danh_muc_chuyen_doi\"><\/span>Danh m\u1ee5c chuy\u1ec3n \u0111\u1ed5i<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn danh m\u1ee5c chuy\u1ec3n \u0111\u1ed5i cho h\u00e0nh vi chuy\u1ec3n \u0111\u1ed5i. M\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c n\u00e0y l\u00e0 l\u00e0m cho vi\u1ec7c ph\u00e2n kh\u00fac b\u00e1o c\u00e1o PPC d\u1ec5 d\u00e0ng h\u01a1n sau n\u00e0y b\u1eb1ng c\u00e1ch t\u00e1ch d\u1eef li\u1ec7u theo danh m\u1ee5c. C\u00f3 h\u01a1n 12 danh m\u1ee5c chuy\u1ec3n \u0111\u1ed5i trong Google Ads, nh\u01b0ng Google x\u1ebfp ch\u00fang v\u00e0o ba ki\u1ec3u:<\/p>\n\n\n\n<ul>\n<li><strong>Danh m\u1ee5c b\u00e1n h\u00e0ng (Sale categories)<\/strong>: Th\u1ef1c hi\u1ec7n mua h\u00e0ng, th\u00eam s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng, b\u1eaft \u0111\u1ea7u thanh to\u00e1n, ho\u1eb7c \u0111\u0103ng k\u00fd th\u00e0nh vi\u00ean m\u1ed9t d\u1ecbch v\u1ee5 \u0111\u1ecbnh k\u1ef3 l\u00e0 c\u00e1c v\u00ed d\u1ee5 v\u1ec1 danh m\u1ee5c b\u00e1n h\u00e0ng.<\/li>\n\n\n\n<li><strong>Danh m\u1ee5c thu th\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (Leads categories)<\/strong>: Nh\u1eefng c\u00e1i n\u00e0y bao g\u1ed3m nh\u1eefng h\u00e0nh \u0111\u1ed9ng kh\u00e1c tr\u00ean website c\u0169ng nh\u01b0 c\u00e1c h\u00e0nh vi d\u1ea1ng local, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111i\u1ec1n \u0111\u1ea7y \u0111\u1ee7 form d\u1ea1ng lead, \u0111\u1eb7t l\u1ecbch h\u1eb9n, y\u00eau c\u1ea7u b\u00e1o gi\u00e1, g\u1ecdi \u0111i\u1ec7n cho doanh nghi\u1ec7p, ho\u1eb7c nh\u1eadn ch\u1ec9 \u0111\u01b0\u1eddng.<\/li>\n\n\n\n<li><strong>C\u00e1c danh m\u1ee5c kh\u00e1c (Further categories)<\/strong>: C\u00f3 c\u00e1c danh m\u1ee5c kh\u00e1c b\u1ea1n c\u00f3 th\u1ec3 t\u00f9y \u00fd l\u1ef1a ch\u1ecdn cho vi\u1ec7c theo d\u00f5i c\u00e1c d\u1ea1ng chuy\u1ec3n \u0111\u1ed5i ki\u1ec3u duy nh\u1ea5t, ch\u1eb3ng h\u1ea1n nh\u01b0 l\u01b0\u1ee3t xem trang (pageview).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lam_the_nao_de_cai_dat_theo_doi_chuyen_doi_Google_Ads_trong_3_buoc\"><\/span>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00e0i \u0111\u1eb7t theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i Google Ads trong 3 b\u01b0\u1edbc?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Gi\u1edd ch\u00fang ta s\u1ebd \u0111i qua c\u00e1c b\u01b0\u1edbc c\u01a1 b\u1ea3n \u0111\u1ec3 c\u00e0i \u0111\u1eb7t chuy\u1ec3n \u0111\u1ed5i tr\u00ean website. \u0110\u1ec3 th\u1ef1c hi\u1ec7n vi\u1ec7c c\u00e0i \u0111\u1eb7t theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i, b\u1ea1n s\u1ebd c\u1ea7n:<\/p>\n\n\n\n<ul>\n<li>M\u1ed9t website \u0111\u1ec3 \u0111\u1eb7t m\u00e3 Google tag.<\/li>\n\n\n\n<li>Kh\u1ea3 n\u0103ng c\u00f3 th\u1ec3 ch\u1ec9nh s\u1eeda m\u00e3 website. B\u1ea1n ho\u1eb7c ng\u01b0\u1eddi ph\u00e1t tri\u1ec3n web c\u1ee7a b\u1ea1n s\u1ebd paste m\u1ed9t \u0111o\u1ea1n snippet ng\u1eafn v\u00e0o trong website.<\/li>\n<\/ul>\n\n\n\n<p>C\u00f3 hai b\u01b0\u1edbc c\u1ed1t l\u00f5i \u0111\u1ec3 b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i Google Ads: t\u1ea1o h\u00e0nh vi chuy\u1ec3n \u0111\u1ed5i v\u00e0 c\u00e0i \u0111\u1eb7t Google tag c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc #1: T\u1ea1o h\u00e0nh vi chuy\u1ec3n \u0111\u1ed5i<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/tao-theo-doi-chuyen-doi.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"481\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/tao-theo-doi-chuyen-doi-1024x481.png\" alt=\"\" class=\"wp-image-24005\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/tao-theo-doi-chuyen-doi-1024x481.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/tao-theo-doi-chuyen-doi-300x141.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/tao-theo-doi-chuyen-doi-768x361.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/tao-theo-doi-chuyen-doi-1536x722.png 1536w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/tao-theo-doi-chuyen-doi.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong vi\u1ec7c c\u00e0i \u0111\u1eb7t theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i Google Ads ti\u00eau chu\u1ea9n l\u00e0 t\u1ea1o h\u00e0nh vi chuy\u1ec3n \u0111\u1ed5i trong n\u1ec1n t\u1ea3ng Google Ads. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3:<\/p>\n\n\n\n<ol>\n<li>\u0110\u0103ng nh\u1eadp v\u00e0o t\u00e0i kho\u1ea3n Google Ads.<\/li>\n\n\n\n<li>\u1ede ph\u1ea7n g\u00f3c tr\u00ean b\u00ean tay tr\u00e1i, click v\u00e0o <strong>M\u1ee5c ti\u00eau<\/strong>, sau \u0111\u00f3 click ti\u1ebfp v\u00e0o <strong>+ H\u00e0nh \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i m\u1edbi<\/strong>.<\/li>\n\n\n\n<li>Ch\u1ecdn <strong>Trang web<\/strong>.<\/li>\n\n\n\n<li>L\u00e0m theo l\u1eddi h\u01b0\u1edbng d\u1eabn v\u1ec1 vi\u1ec7c <strong>nh\u1eadp website c\u1ee7a b\u1ea1n<\/strong> v\u00e0 <strong>scan<\/strong> trang web c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y \u0111\u1ec3 ki\u1ec3m tra xem b\u1ea1n \u0111\u00e3 c\u00f3 Google tag tr\u00ean website c\u1ee7a b\u1ea1n hay ch\u01b0a. N\u1ebfu ch\u01b0a, b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c \u0111o\u1ea1n m\u00e3 c\u1ea7n \u0111\u01b0a l\u00ean website.<\/li>\n\n\n\n<li>L\u1ef1a ch\u1ecdn c\u00e1ch b\u1ea1n mu\u1ed1n c\u00e0i \u0111\u1eb7t h\u00e0nh vi chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n. B\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c hai t\u00f9y ch\u1ecdn: <strong>c\u00e0i \u0111\u1eb7t URL<\/strong> ho\u1eb7c <strong>c\u00e0i \u0111\u1eb7t th\u1ee7 c\u00f4ng (manual setup)<\/strong>.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00e0i \u0111\u1eb7t n\u00e0o b\u1ea1n n\u00ean l\u1ef1a ch\u1ecdn?<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/theo-doi-url.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"513\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/theo-doi-url-1024x513.png\" alt=\"Ki\u1ec3u c\u00e0i \u0111\u1eb7t URL\" class=\"wp-image-24006\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/theo-doi-url-1024x513.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/theo-doi-url-300x150.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/theo-doi-url-768x385.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/theo-doi-url.png 1341w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Ki\u1ec3u c\u00e0i \u0111\u1eb7t URL<\/figcaption><\/figure><\/div>\n\n\n<p>Trong khi ki\u1ec3u c\u00e0i \u0111\u1eb7t URL th\u00ec nhanh h\u01a1n v\u00e0 l\u00e0 t\u00f9y ch\u1ecdn d\u1ec5 h\u01a1n, n\u00f3 ch\u1ec9 \u00e1p d\u1ee5ng cho b\u1ea1n n\u1ebfu \u0111i\u1ec1u b\u1ea1n c\u1ea7n l\u00e0 theo d\u00f5i t\u1ea3i trang nh\u01b0 m\u1ed9t d\u1ea1ng chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/cai-dat-thu-cong.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/cai-dat-thu-cong-1024x341.png\" alt=\"C\u00e0i \u0111\u1eb7t th\u1ee7 c\u00f4ng\" class=\"wp-image-24007\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/cai-dat-thu-cong-1024x341.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/cai-dat-thu-cong-300x100.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/cai-dat-thu-cong-768x256.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/cai-dat-thu-cong.png 1380w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Ki\u1ec3u c\u00e0i \u0111\u1eb7t th\u1ee7 c\u00f4ng<\/figcaption><\/figure><\/div>\n\n\n<p>Trong khi \u0111\u00f3, c\u00e0i \u0111\u1eb7t th\u1ee7 c\u00f4ng cho ph\u00e9p b\u1ea1n theo d\u00f5i click v\u00e0o button ho\u1eb7c li\u00ean k\u1ebft, v\u00e0 c\u00f3 t\u00f9y ch\u1ecdn \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c s\u1ef1 ki\u1ec7n tag v\u1edbi theo d\u00f5i gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i, c\u00e1c ID giao d\u1ecbch, v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 t\u00f9y bi\u1ebfn kh\u00e1c.<\/p>\n\n\n\n<p>C\u00e1c link n\u00e0y l\u00e0 <a href=\"https:\/\/support.google.com\/google-ads\/answer\/12216226?hl=vi&amp;ref_topic=12215426#zippy=%2Cinstructions\" target=\"_blank\" rel=\"noreferrer noopener\">h\u01b0\u1edbng d\u1eabn c\u00e0i \u0111\u1eb7t ki\u1ec3u URL v\u00e0 c\u00e0i \u0111\u1eb7t ki\u1ec3u th\u1ee7 c\u00f4ng<\/a>. \u0110\u00f3 l\u00e0 qu\u00e1 tr\u00ecnh kh\u00e1 \u0111\u01a1n gi\u1ea3n b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m theo, v\u00e0 trong b\u01b0\u1edbc n\u00e0y b\u1ea1n s\u1ebd ch\u1ecdn m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5, c\u00f9ng v\u1edbi nh\u1eefng c\u00e0i \u0111\u1eb7t kh\u00e1c. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 t\u00f4i li\u00ean k\u1ebft \u1edf tr\u00ean \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh xem c\u00e1i n\u00e0o th\u00ec ph\u00f9 h\u1ee3p v\u1edbi b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc #2: C\u00e0i \u0111\u1eb7t Google tag<\/h3>\n\n\n\n<p>C\u00e0i \u0111\u1eb7t ti\u1ebfp theo cho vi\u1ec7c theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i Google Ads t\u00f9y thu\u1ed9c v\u00e0o vi\u1ec7c li\u1ec7u Google tag \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e0i s\u1eb5n hay l\u00e0 ch\u01b0a.<\/p>\n\n\n\n<ul>\n<li><strong>N\u1ebfu Google tag c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e0i v\u00e0 b\u1ea1n \u0111\u00e3 t\u1ea1o chuy\u1ec3n \u0111\u1ed5i c\u1ee7a m\u00ecnh s\u1eed d\u1ee5ng ki\u1ec3u URL<\/strong>. B\u1ea1n \u0111\u00e3 xong vi\u1ec7c v\u00e0 c\u00f3 th\u1ec3 xem d\u1eef li\u1ec7u chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c r\u1ed3i.<\/li>\n\n\n\n<li><strong>N\u1ebfu Google tag c\u1ee7a b\u1ea1n ch\u01b0a \u0111\u01b0\u1ee3c c\u00e0i v\u00e0 b\u1ea1n \u0111\u00e3 t\u1ea1o chuy\u1ec3n \u0111\u1ed5i c\u1ee7a m\u00ecnh s\u1eed d\u1ee5ng ki\u1ec3u URL<\/strong>. B\u1ea1n s\u1ebd th\u1ea5y m\u00e0n h\u00ecnh h\u01b0\u1edbng d\u1eabn c\u00e0i \u0111\u1eb7t Google tag.<\/li>\n\n\n\n<li><strong>N\u1ebfu Google tag c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e0i v\u00e0 b\u1ea1n \u0111\u00e3 t\u1ea1o chuy\u1ec3n \u0111\u1ed5i c\u1ee7a m\u00ecnh s\u1eed d\u1ee5ng ki\u1ec3u th\u1ee7 c\u00f4ng<\/strong>. B\u1ea1n s\u1ebd th\u1ea5y h\u01b0\u1edbng d\u1eabn \u0111\u1ec3 th\u00eam \u0111o\u1ea1n m\u00e3 theo d\u00f5i s\u1ef1 ki\u1ec7n.<\/li>\n\n\n\n<li><strong>N\u1ebfu Google tag c\u1ee7a b\u1ea1n ch\u01b0a \u0111\u01b0\u1ee3c c\u00e0i v\u00e0 b\u1ea1n \u0111\u00e3 t\u1ea1o chuy\u1ec3n \u0111\u1ed5i c\u1ee7a m\u00ecnh s\u1eed d\u1ee5ng ki\u1ec3u th\u1ee7 c\u00f4ng<\/strong>. B\u1ea1n s\u1ebd th\u1ea5y h\u01b0\u1edbng d\u1eabn \u0111\u1ec3 th\u00eam c\u1ea3 Google tag v\u00e0o t\u1eebng trang tr\u00ean website c\u0169ng nh\u01b0 th\u00eam \u0111o\u1ea1n m\u00e3 theo d\u00f5i s\u1ef1 ki\u1ec7n chuy\u1ec3n \u0111\u1ed5i.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">C\u00e0i \u0111\u1eb7t Google tag<\/h4>\n\n\n\n<p>M\u1ee5c \u0111\u00edch c\u1ee7a Google tag l\u00e0 thi\u1ebft l\u1eadp cookies m\u1edbi cho t\u00ean mi\u1ec1n c\u1ee7a b\u1ea1n, c\u00e1i s\u1ebd l\u01b0u tr\u1eef th\u00f4ng tin v\u1ec1 nh\u1eefng g\u00ec user \u0111\u00e3 l\u00e0m tr\u00ean website c\u1ee7a b\u1ea1n sau khi h\u1ecd click v\u00e0o qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 c\u00e0i Google tag tr\u00ean m\u1ecdi trang tr\u00ean website, nh\u01b0ng b\u1ea1n ch\u1ec9 c\u1ea7n m\u1ed9t tag cho m\u1ed7i t\u00e0i kho\u1ea3n Google Ads. \u0110\u1ec3 c\u00e0i \u0111\u1eb7t th\u1ebb tag c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 paste Google tag v\u00e0o m\u00e3 c\u1ee7a trang web, ho\u1eb7c th\u1ef1c hi\u1ec7n n\u00f3 th\u00f4ng qua Google Tag Manager.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/them-tag-vao-web.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"350\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/them-tag-vao-web.jpg\" alt=\"\" class=\"wp-image-24001\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/them-tag-vao-web.jpg 720w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/them-tag-vao-web-300x146.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc #3: Ki\u1ec3m tra Google Tag<\/h3>\n\n\n\n<p>\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o Google tag \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t \u0111\u00fang v\u00e0 k\u00edch ho\u1ea1t theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i ch\u00ednh x\u00e1c, b\u1ea1n c\u1ea7n theo c\u00e1c b\u01b0\u1edbc sau:<\/p>\n\n\n\n<ol>\n<li>\u0110\u0103ng nh\u1eadp v\u00e0o t\u00e0i kho\u1ea3n Google Ads v\u00e0 \u0111i\u1ec1u h\u01b0\u1edbng tr\u1edf l\u1ea1i khu v\u1ef1c <strong>M\u1ee5c ti\u00eau &gt; L\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i<\/strong> th\u00f4ng qua menu \u1edf g\u00f3c ph\u1ea3i ph\u00eda tr\u00ean.<\/li>\n\n\n\n<li>Trong b\u1ea3ng h\u00e0nh vi chuy\u1ec3n \u0111\u1ed5i, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y b\u00ean d\u01b0\u1edbi c\u1ed9t <strong>Status (Tr\u1ea1ng th\u00e1i)<\/strong> hi\u1ec7u su\u1ea5t c\u1ea3 b\u1ea5t k\u1ef3 h\u00e0nh vi chuy\u1ec3n \u0111\u1ed5i n\u00e0o.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Phan_tich_du_lieu_chuyen_doi_cua_Google_Ads\"><\/span>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u chuy\u1ec3n \u0111\u1ed5i c\u1ee7a Google Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u1ed9t khi theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i Google Ads c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp ch\u00ednh x\u00e1c, b\u1ea1n n\u00ean th\u1ea5y d\u1eef li\u1ec7u chuy\u1ec3n \u0111\u1ed5i xu\u1ea5t hi\u1ec7n trong t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n! H\u00e3y \u0111\u1ea3m b\u1ea3o c\u00e1c c\u1ed9t nh\u01b0 chuy\u1ec3n \u0111\u1ed5i (c\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi t\u00ean &#8220;conv.&#8221; trong c\u1ed9t xem c\u1ee7a platform), t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conv. rate), v\u00e0 chi ph\u00ed tr\u00ean m\u1ed7i chuy\u1ec3n \u0111\u1ed5i (cont\/conv.) \u0111\u1ec1u \u0111\u00e3 \u0111\u01b0\u1ee3c th\u00eam v\u00e0o. B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 PPC \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a s\u1ed1 ti\u1ec1n b\u1ea1n chi cho qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>V\u00e0, n\u1ebfu b\u1ea1n t\u1ef1 h\u1ecfi li\u1ec7u d\u1eef li\u1ec7u chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n c\u00f3 \u0111\u1ee7 s\u1ee9c ch\u1ed1ng l\u1ea1i c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, b\u1ea1n c\u1ea7n ki\u1ec3m tra c\u00e1c th\u1ed1ng k\u00ea trong ng\u00e0nh c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Khac_phuc_cac_van_de_lien_quan_den_theo_doi_chuyen_doi\"><\/span>Kh\u1eafc ph\u1ee5c c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>B\u1ea1n kh\u00f4ng th\u1ea5y b\u1ea5t k\u1ef3 chuy\u1ec3n \u0111\u1ed5i n\u00e0o trong Google Ads? <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u1ed9t chuy\u1ec3n \u0111\u1ed5i kh\u00f4ng hi\u1ec3n th\u1ecb b\u1ea5t k\u1ef3 d\u1eef li\u1ec7u n\u00e0o<\/h3>\n\n\n\n<p>C\u00f3 th\u1ec3 m\u1ea5t \u0111\u1ebfn 24h \u0111\u1ec3 d\u1eef li\u1ec7u chuy\u1ec3n \u0111\u1ed5i b\u1eaft \u0111\u1ea7u xu\u1ea5t hi\u1ec7n tr\u1ecdng Google Ads. N\u1ebfu sau 24h, c\u00e1c chuy\u1ec3n \u0111\u1ed5i v\u1eabn kh\u00f4ng hi\u1ec3n th\u1ecb, n\u00f3 c\u00f3 th\u1ec3 c\u00f3 nguy\u00ean nh\u00e2n t\u1eeb vi\u1ec7c kh\u00f4ng c\u00f3 kh\u00e1ch h\u00e0ng n\u00e0o th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i cho \u0111\u1ebfn l\u00fac \u0111\u00f3. C\u00f3 m\u1ed9t c\u00e1ch ki\u1ec3m tra \u0111i\u1ec1u n\u00e0y \u0111\u00f3 l\u00e0 t\u1ef1 b\u1ea1n th\u1ef1c hi\u1ec7n vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i b\u1eb1ng c\u00e1ch click v\u00e0o qu\u1ea3ng c\u00e1o khi n\u00f3 xu\u1ea5t hi\u1ec7n, v\u00e0 th\u1ef1c hi\u1ec7n b\u1ea5t c\u1ee9 h\u00e0nh \u0111\u1ed9ng n\u00e0o c\u1ea7n thi\u1ebft \u0111\u1ec3 k\u00edch ho\u1ea1t chuy\u1ec3n \u0111\u1ed5i tr\u00ean website c\u1ee7a b\u1ea1n. N\u1ebfu sau 24h n\u1eefa m\u00e0 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n v\u1eabn kh\u00f4ng \u0111\u01b0\u1ee3c ghi nh\u1eadn, h\u00e3y ki\u1ec3m tra c\u1ea9n th\u1eadn \u0111o\u1ea1n m\u00e3 c\u00e0i \u0111\u00e3 ch\u00ednh x\u00e1c ch\u01b0a. B\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n ph\u1ea3i c\u00e0i th\u00eam plugin ho\u1eb7c chuy\u1ec3n \u0111o\u1ea1n m\u00e3 \u0111\u1ebfn ph\u1ea7n kh\u00e1c c\u1ee7a trang.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Chi\u1ebfn d\u1ecbch nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u click, nh\u01b0ng ch\u1ec9 c\u00f3 m\u1ed9t v\u00e0i chuy\u1ec3n \u0111\u1ed5i<\/h3>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u click v\u00e0 ch\u1ec9 c\u00f3 v\u00e0i chuy\u1ec3n \u0111\u1ed5i l\u00e0 nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn chi ph\u00ed tr\u00ean chuy\u1ec3n \u0111\u1ed5i cao, c\u00e1i s\u1ebd l\u00e0m ROI c\u1ee7a b\u1ea1n b\u1ecb t\u1ee5t xu\u1ed1ng. \u0110\u1ec3 hi\u1ec3u t\u1ea1i sao \u0111i\u1ec1u n\u00e0y x\u1ea3y ra, h\u00e3y t\u1ef1 h\u1ecfi b\u1ea3n th\u00e2n:<\/p>\n\n\n\n<ul>\n<li>B\u1ea1n c\u00f3 \u0111ang <a href=\"https:\/\/kiencang.net\/landing-page-tot\/\" target=\"_blank\" rel=\"noreferrer noopener\">s\u1eed d\u1ee5ng landing page<\/a>? N\u1ebfu b\u1ea1n g\u1eedi ng\u01b0\u1eddi d\u00f9ng t\u1edbi trang ch\u1ee7, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 nguy\u00ean nh\u00e2n g\u00e2y ra t\u00ecnh tr\u1ea1ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p.<\/li>\n\n\n\n<li><a href=\"https:\/\/kiencang.net\/cac-kieu-landing-page\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trang landing page c\u1ee7a b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u cho m\u1ee5c \u0111\u00edch chuy\u1ec3n \u0111\u1ed5i<\/a>? N\u00f3 c\u00f3 CTA n\u1ed5i b\u1eadt hay kh\u00f4ng, m\u1ed9t form \u0111\u01a1n gi\u1ea3n, v\u00e0 c\u00f3 c\u00e1c th\u00f4ng tin quan tr\u1ecdng n\u1eb1m trong <a href=\"https:\/\/kiencang.net\/man-hinh-dau-tien\/\" target=\"_blank\" rel=\"noreferrer noopener\">m\u00e0n h\u00ecnh \u0111\u1ea7u ti\u00ean<\/a>?<\/li>\n\n\n\n<li>Trang landing page c\u00f3 li\u00ean quan \u0111\u1ebfn qu\u1ea3ng c\u00e1o hay kh\u00f4ng? C\u00f3 ph\u1ea3i n\u00f3 bao g\u1ed3m c\u00f9ng c\u00e1c t\u1eeb kh\u00f3a v\u00e0 n\u1ed9i dung m\u00e0 khi ng\u01b0\u1eddi d\u00f9ng click v\u00e0o qu\u1ea3ng c\u00e1o th\u00ec h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o l\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin m\u00e0 b\u1ea1n h\u1ee9a v\u1edbi h\u1ecd?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Thiet_lap_theo_doi_chuyen_doi_ngay_bay_gio\"><\/span>Thi\u1ebft l\u1eadp theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i ngay b\u00e2y gi\u1edd<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i l\u00e0 ph\u1ea7n c\u0103n b\u1ea3n cho b\u1ea5t c\u1ee9 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng tr\u1ea3 ti\u1ec1n n\u00e0o m\u00e0 mu\u1ed1n th\u00e0nh c\u00f4ng, v\u00ec th\u1ebf b\u1ecf th\u1eddi gian \u0111\u1ec3 thi\u1ebft l\u1eadp theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i l\u00e0 c\u00e1i \u0111\u00e1ng l\u00e0m. N\u1ebfu b\u1ea1n c\u1ea3m th\u1ea5y vi\u1ec7c th\u1ea5y vi\u1ec7c theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i \u0111\u00e3 \u1edf tr\u1ea1ng th\u00e1i t\u1ed1t r\u1ed3i, nh\u01b0ng b\u1ea1n v\u1eabn mu\u1ed1n kh\u00e1m ph\u00e1 th\u00eam n\u1eefa c\u00e1c bi\u1ec7n ph\u00e1p t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t t\u00e0i kho\u1ea3n, h\u00e3y tham kh\u1ea3o th\u00eam c\u00e1c b\u00e0i vi\u1ebft kh\u00e1c \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01b0\u1edbng d\u1eabn t\u1ed1i \u01b0u h\u00f3a h\u01a1n.<\/p>\n\n\n\n<p><em>(L\u01b0\u1ee3c d\u1ecbch t\u1eeb b\u00e0i &#8220;<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2022\/08\/30\/google-ads-conversion-tracking\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">The Complete (and Easy!) Guide to Google Ads Conversion Tracking<\/a>&#8221; c\u1ee7a t\u00e1c gi\u1ea3 Susie Marino, t\u1eeb trang WordStream)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u1eady l\u00e0 b\u1ea1n \u0111\u00e3 thi\u1ebft l\u1eadp v\u00e0 ch\u1ea1y chi\u1ebfn d\u1ecbch Google Ads r\u1ed3i, v\u00e0 qu\u1ea3ng c\u00e1o c\u0169ng nh\u01b0 t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n b\u1eaft \u0111\u1ea7u t\u1ea1o ra \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng click \u1ea5n t\u01b0\u1ee3ng. Th\u1eadt t\u1ed1t! Nh\u01b0ng tr\u1eeb khi b\u1ea1n \u0111\u00e3 c\u00e0i \u0111\u1eb7t theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i (conversion tracking), b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 n\u00e0o bi\u1ebft \u0111\u01b0\u1ee3c c\u00f3 &hellip;<\/p>\n","protected":false},"author":1,"featured_media":24002,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103],"tags":[344],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>H\u01b0\u1edbng d\u1eabn \u0111\u1ea7y \u0111\u1ee7 (v\u00e0 d\u1ec5 d\u00e0ng!) c\u00e1ch th\u1ef1c hi\u1ec7n theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i Google Ads &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/cach-theo-doi-chuyen-doi-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H\u01b0\u1edbng d\u1eabn \u0111\u1ea7y \u0111\u1ee7 (v\u00e0 d\u1ec5 d\u00e0ng!) c\u00e1ch th\u1ef1c hi\u1ec7n theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i Google Ads &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"V\u1eady l\u00e0 b\u1ea1n \u0111\u00e3 thi\u1ebft l\u1eadp v\u00e0 ch\u1ea1y chi\u1ebfn d\u1ecbch Google Ads r\u1ed3i, v\u00e0 qu\u1ea3ng c\u00e1o c\u0169ng nh\u01b0 t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n b\u1eaft \u0111\u1ea7u t\u1ea1o ra \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng click \u1ea5n t\u01b0\u1ee3ng. 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