{"id":23964,"date":"2023-07-09T20:58:25","date_gmt":"2023-07-09T13:58:25","guid":{"rendered":"https:\/\/kiencang.net\/?p=23964"},"modified":"2023-07-26T11:07:35","modified_gmt":"2023-07-26T04:07:35","slug":"toi-uu-quang-cao-google","status":"publish","type":"post","link":"https:\/\/kiencang.net\/toi-uu-quang-cao-google\/","title":{"rendered":"9 g\u1ee3i \u00fd t\u1eeb chuy\u00ean gia \u0111\u1ec3 t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Google trong n\u0103m 2023"},"content":{"rendered":"\n<p><strong>H\u00e3y tham kh\u1ea3o c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u00fang t\u00f4i ki\u1ec3m ch\u1ee9ng \u0111\u1ec3 t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch Google Ads h\u01a1n n\u1eefa nh\u1eb1m c\u00f3 \u0111\u01b0\u1ee3c ROAS (l\u1ee3i nhu\u1eadn tr\u00ean chi ph\u00ed qu\u1ea3ng c\u00e1o) t\u1ed1t h\u01a1n.<\/strong><\/p>\n\n\n\n<p>Trong b\u00e0i n\u00e0y, b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y c\u00e1c th\u00f4ng tin nh\u01b0:<\/p>\n\n\n\n<ul>\n<li>T\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o Google ngh\u0129a l\u00e0 g\u00ec.<\/li>\n\n\n\n<li>T\u1ea1i sao t\u1ed1i \u01b0u l\u1ea1i quan tr\u1ecdng nh\u01b0 v\u1eady.<\/li>\n\n\n\n<li>C\u00e1c th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Google.<\/li>\n\n\n\n<li>C\u00e1ch s\u1eed d\u1ee5ng ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng (in-market segments) \u0111\u1ec3 c\u1ea3i thi\u1ec7n qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n\n\n\n<p>B\u1ea1n c\u00f3 bi\u1ebft m\u1ed9t s\u1ef1 th\u1eadt kh\u00f4ng m\u1ea5y vui n\u00e0y kh\u00f4ng:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Th\u00f4ng th\u01b0\u1eddng c\u00e1c doanh nghi\u1ec7p nh\u1ecf l\u00e3ng ph\u00ed kho\u1ea3ng 25% (ho\u1eb7c h\u01a1n n\u1eefa) t\u1ed5ng ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm.<\/p>\n<cite>&#8211; Ngu\u1ed3n <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2013\/10\/23\/five-ppc-account-leakages\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">WordStream<\/a>.<\/cite><\/blockquote>\n\n\n\n<p>Ti\u00eau ti\u1ec1n nh\u01b0ng kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 mong mu\u1ed1n s\u1ebd g\u00e2y kh\u00f3 ch\u1ecbu cho t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi li\u00ean quan.<\/p>\n\n\n\n<p>\u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao vi\u1ec7c t\u1ed1i \u01b0u c\u00e1c chi\u1ebfn d\u1ecbch Google Ads (t\u00ean c\u0169 l\u00e0 Google Adwords) l\u1ea1i l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng. Nh\u01b0ng c\u00e1c bi\u1ec7n ph\u00e1p t\u1ed1i \u01b0u Google Ads n\u00e0o l\u00e0 \u0111\u00e1ng b\u1ecf th\u1eddi gian th\u1ef1c hi\u1ec7n v\u00e0 \u0111em l\u1ea1i l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 cao nh\u1ea5t (ROI \/ Return On Investment)?<\/p>\n\n\n\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd chia s\u1ebb v\u1edbi b\u1ea1n 9 c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 t\u1ed1i \u01b0u Google Ads, gi\u00fap b\u1ea1n h\u1ea1n ch\u1ebf l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o v\u00e0 t\u0103ng hi\u1ec7u qu\u1ea3 cho c\u00e1c chi\u1ebfn d\u1ecbch (campaigns).<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d5f2552f5\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d5f2552f5\"  type=\"checkbox\" id=\"item-6577d5f2552f5\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/toi-uu-quang-cao-google\/#Toi_uu_quang_cao_Google_la_gi_vay\" title=\"T\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Google l\u00e0 g\u00ec v\u1eady?\">T\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Google l\u00e0 g\u00ec v\u1eady?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/toi-uu-quang-cao-google\/#9_meo_de_toi_uu_quang_cao_Google\" title=\"9 m\u1eb9o \u0111\u1ec3 t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Google\">9 m\u1eb9o \u0111\u1ec3 t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/toi-uu-quang-cao-google\/#Cac_khu_vuc_quan_trong_nhat_trong_tai_khoan_can_de_y_toi_uu_la_gi\" title=\"C\u00e1c khu v\u1ef1c quan tr\u1ecdng nh\u1ea5t trong t\u00e0i kho\u1ea3n c\u1ea7n \u0111\u1ec3 \u00fd t\u1ed1i \u01b0u l\u00e0 g\u00ec?\">C\u00e1c khu v\u1ef1c quan tr\u1ecdng nh\u1ea5t trong t\u00e0i kho\u1ea3n c\u1ea7n \u0111\u1ec3 \u00fd t\u1ed1i \u01b0u l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/toi-uu-quang-cao-google\/#Dung_gia_dinh_la_theo_doi_chuyen_doi_cua_ban_dang_hoat_dong_ngon_nghe\" title=\"\u0110\u1eebng gi\u1ea3 \u0111\u1ecbnh l\u00e0 theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng ngon ngh\u1ebb\">\u0110\u1eebng gi\u1ea3 \u0111\u1ecbnh l\u00e0 theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng ngon ngh\u1ebb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/toi-uu-quang-cao-google\/#Ket_luan\" title=\"K\u1ebft lu\u1eadn\">K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Toi_uu_quang_cao_Google_la_gi_vay\"><\/span>T\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Google l\u00e0 g\u00ec v\u1eady?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>T\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Google l\u00e0 qu\u00e1 tr\u00ecnh ki\u1ec3m tra d\u1eef li\u1ec7u qu\u1ea3ng c\u00e1o Google c\u1ee7a b\u1ea1n v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i v\u1edbi c\u00e1c th\u00e0nh ph\u1ea7n c\u1ee7a chi\u1ebfn d\u1ecbch \u0111\u1ec3 \u0111\u1ea3m ch\u00fang c\u00f3 hi\u1ec7u su\u1ea5t t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3.<\/strong><\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n t\u1eebng l\u00e0m v\u1ec1 PPC (Pay Per Click, ho\u1eb7c trong l\u0129nh v\u1ef1c digital marketing n\u00f3i chung), b\u1ea5t k\u1ec3 th\u1eddi gian ng\u1eafn d\u00e0i ra sao, b\u1ea1n s\u1ebd nh\u1eadn ra m\u00f4i tr\u01b0\u1eddng thay \u0111\u1ed5i nhanh \u0111\u1ebfn th\u1ebf n\u00e0o:<\/p>\n\n\n\n<ul>\n<li>C\u00e1c c\u00f4ng c\u1ee5 m\u1edbi ra \u0111\u1eddi.<\/li>\n\n\n\n<li>Xu h\u01b0\u1edbng thay \u0111\u1ed5i.<\/li>\n\n\n\n<li>C\u00e1c s\u1edf th\u00edch kh\u00e1c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n\n\n\n<li>C\u1ea1nh tranh gay g\u1eaft.<\/li>\n<\/ul>\n\n\n\n<p>Ch\u1eb3ng d\u1ec5 d\u00e0ng g\u00ec \u0111\u1ec3 b\u1eaft k\u1ecbp ch\u00fang. Hi\u1ec7u su\u1ea5t t\u1ed1i \u01b0u m\u00e0 b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c trong th\u00e1ng tr\u01b0\u1edbc (ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 tu\u1ea7n tr\u01b0\u1edbc) c\u00f3 th\u1ec3 th\u00e0nh hi\u1ec7u su\u1ea5t th\u1ea5p ngay ng\u00e0y h\u00f4m sau r\u1ed3i.<\/p>\n\n\n\n<p>M\u1ed9t v\u00ed d\u1ee5 ph\u1ed5 bi\u1ebfn \u0111\u00f3 l\u00e0 khi b\u1ea1n ch\u1ecdn c\u00e1c t\u1eeb kh\u00f3a cho chi\u1ebfn d\u1ecbch, \u1edf th\u1eddi \u0111i\u1ec3m \u0111\u1ea7u, ch\u00fang c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng th\u1ef1c s\u1ef1 t\u1ed1t.<\/p>\n\n\n\n<p>Nh\u01b0ng sau \u0111\u00f3, kho\u1ea3ng m\u1ed9t th\u00e1ng sau, b\u1ea1n s\u1ebd \u0111\u1ec3 \u00fd th\u1ea5y v\u1edbi c\u0169ng nh\u1eefng t\u1eeb kh\u00f3a \u0111\u00f3, nh\u01b0ng gi\u1edd \u0111\u00e2y CPA (chi ph\u00ed tr\u00ean m\u1ed7i chuy\u1ec3n \u0111\u1ed5i) \u0111\u00e3 t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3.<\/p>\n\n\n\n<p>L\u00e0 m\u1ed9t ph\u1ea7n trong qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u Google Ads, b\u1ea1n c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh ng\u01b0ng ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng nh\u1eefng t\u1eeb kh\u00f3a \u0111\u00f3, v\u00e0 thay \u0111\u1ed5i s\u1ef1 t\u1eadp trung c\u1ee7a b\u1ea3n th\u00e2n v\u00e0o c\u00e1c t\u1eeb kh\u00f3a c\u00f3 CPA t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<p><strong>T\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Google l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 marketer n\u00e0o. Chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 nhanh ch\u00f3ng ng\u1ed1n h\u1ebft ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o n\u1ebfu ch\u00fang kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ec3 \u00fd ch\u0103m s\u00f3c th\u01b0\u1eddng xuy\u00ean.<\/strong><\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 vi\u1ebft \u0111\u01b0\u1ee3c l\u1eddi qu\u1ea3ng c\u00e1o tuy\u1ec7t v\u1eddi (ad copy), t\u1ea1o \u0111\u01b0\u1ee3c <a href=\"https:\/\/kiencang.net\/landing-page-tot\/\" target=\"_blank\" rel=\"noreferrer noopener\">trang landing page th\u1ef1c s\u1ef1 h\u1ea5p d\u1eabn<\/a>, v\u00e0 m\u1ed9t danh s\u00e1ch kh\u00e1ch h\u00e0ng gi\u00e1 tr\u1ecb, nh\u01b0ng b\u1ea1n v\u1eabn s\u1ebd th\u1ea5y r\u1eb1ng hi\u1ec7u-su\u1ea5t-\u0111ang-\u1edf-tr\u1ea1ng-th\u00e1i-k\u00e9m-l\u00fd-t\u01b0\u1edfng b\u1edfi v\u00ec b\u1ea1n ch\u01b0a t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>Ti\u1ebfp t\u1ee5c v\u00e0 m\u1edf r\u1ed9ng quy m\u00f4 th\u00e0nh c\u00f4ng v\u1edbi Google Ads c\u00f3 th\u1ec3 l\u00e0 vi\u1ec7c kh\u00f3 kh\u0103n, n\u00f3 th\u1eadm ch\u00ed s\u1ebd c\u00f2n nhi\u1ec1u tr\u1edf ng\u1ea1i h\u01a1n n\u1eefa n\u1ebfu b\u1ea1n kh\u00f4ng \u0111\u00e1nh gi\u00e1 v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh. V\u00e0 n\u1ebfu kh\u00f4ng c\u00f3 nh\u1eefng s\u1ed1 li\u1ec7u \u0111\u00f3 \u0111\u1ec3 ch\u1ee9ng minh chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n \u0111ang mang l\u1ea1i k\u1ebft qu\u1ea3, b\u1ea1n th\u1ef1c s\u1ef1 \u0111ang &#8220;n\u00e9m ti\u1ec1n qua c\u1eeda s\u1ed5&#8221; theo ngh\u0129a \u0111en c\u1ee7a t\u1eeb n\u00e0y!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_meo_de_toi_uu_quang_cao_Google\"><\/span>9 m\u1eb9o \u0111\u1ec3 t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ngay c\u1ea3 khi b\u1ea1n s\u1eb5n s\u00e0ng cho vi\u1ec7c t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Google, c\u00e1c th\u00e0nh ph\u1ea7n c\u1ee7a n\u00f3 c\u00f3 th\u1ec3 g\u00e2y ra c\u1ea3m gi\u00e1c qu\u00e1 t\u1ea3i. T\u1eeb vi\u1ec7c \u0111\u1ea5u gi\u00e1 cho \u0111\u1ebfn c\u00e1c ch\u1ec9 s\u1ed1 th\u1ed1ng k\u00ea c\u1ee7a t\u1eeb kh\u00f3a, th\u1eadt kh\u00f3 \u0111\u1ec3 bi\u1ebft nhi\u1ec7m v\u1ee5 n\u00e0o s\u1ebd \u0111em l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t trong vi\u1ec7c t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Nh\u1eefng vi\u1ec7c c\u1ea7n \u01b0u ti\u00ean c\u00f3 th\u1ec3 kh\u00e1c nhau gi\u1eefa doanh nghi\u1ec7p n\u00e0y v\u00e0 doanh nghi\u1ec7p kh\u00e1c. Nh\u01b0ng vi\u1ec7c bi\u1ebft \u0111\u01b0\u1ee3c b\u1ea3n th\u00e2n c\u1ea7n quan t\u00e2m \u0111\u1ebfn \u0111i\u1ec1u g\u00ec, c\u0169ng nh\u01b0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 di\u1ec5n gi\u1ea3i (hi\u1ec3u) c\u00e1c ch\u1ec9 s\u1ed1 th\u1ed1ng k\u00ea, v\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p kh\u1ea3 th\u1ec3 cho c\u00e1c r\u1eafc r\u1ed1i kh\u00e1c nhau v\u1edbi chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n l\u00e0 ki\u1ebfn th\u1ee9c v\u00f4 gi\u00e1 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p><em>V\u1eady, b\u1ea1n n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u?<\/em><\/p>\n\n\n\n<p>Trong danh s\u00e1ch b\u00ean d\u01b0\u1edbi, ch\u00fang ta s\u1ebd thu h\u1eb9p, t\u1eadp trung v\u00e0o nh\u1eefng \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t. Nh\u1eefng \u0111i\u1ec1u s\u1ebd t\u1eadn d\u1ee5ng t\u1ed1t nh\u1ea5t th\u1eddi gian c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Thay v\u00ec m\u1ea5t nhi\u1ec1u gi\u1edd \u0111\u1ec3 t\u1ed1i \u01b0u cho nh\u1eefng th\u1ee9 nh\u1ecf nh\u1eb7t v\u00e0 ch\u1ec9 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c \u1ea3nh h\u01b0\u1edfng kh\u00f4ng \u0111\u00e1ng k\u1ec3, ho\u1eb7c c\u00e1c k\u1ebft qu\u1ea3 kh\u00f4ng ph\u1ea3i m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p, h\u00e3y s\u1eed d\u1ee5ng nh\u1eefng m\u1eb9o b\u00ean d\u01b0\u1edbi \u0111\u1ec3 \u0111em l\u1ea1i c\u00e1c k\u1ebft qu\u1ea3 m\u00e0 doanh nghi\u1ec7p th\u1ef1c s\u1ef1 quan t\u00e2m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. S\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh (negative keywords)<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/tu-khoa-phu-dinh-cap-tai-khoan.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"517\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/tu-khoa-phu-dinh-cap-tai-khoan-1024x517.png\" alt=\"T\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh c\u1ea5p \u0111\u1ed9 t\u00e0i kho\u1ea3n\" class=\"wp-image-23981\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/tu-khoa-phu-dinh-cap-tai-khoan-1024x517.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/tu-khoa-phu-dinh-cap-tai-khoan-300x151.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/tu-khoa-phu-dinh-cap-tai-khoan-768x388.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/tu-khoa-phu-dinh-cap-tai-khoan-1536x775.png 1536w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/tu-khoa-phu-dinh-cap-tai-khoan.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">T\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh c\u1ea5p \u0111\u1ed9 t\u00e0i kho\u1ea3n<\/figcaption><\/figure><\/div>\n\n\n<p>T\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 ng\u01b0\u1ee3c v\u1edbi t\u1eeb kh\u00f3a (theo ngh\u0129a th\u00f4ng th\u01b0\u1eddng). N\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng t\u1eeb kh\u00f3a m\u00e0 b\u1ea1n mu\u1ed1n \u0111\u01b0a v\u00e0o chi\u1ebfn d\u1ecbch, t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh l\u00e0 nh\u1eefng t\u1eeb m\u00e0 b\u1ea1n mu\u1ed1n thu\u1eadt to\u00e1n lo\u1ea1i ra, t\u1ee9c l\u00e0 khi ai \u0111\u00f3 g\u00f5 t\u1eeb kh\u00f3a \u0111\u00f3, qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i KH\u00d4NG xu\u1ea5t hi\u1ec7n.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5 b\u1ea1n l\u00e0 m\u1ed9t c\u00f4ng ty lu\u1eadt chuy\u00ean v\u1ec1 lu\u1eadt gia \u0111\u00ecnh. B\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n c\u00e1c t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh li\u00ean quan \u0111\u1ebfn c\u00e1c d\u1ea1ng lu\u1eadt s\u01b0 kh\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 &#8220;lu\u1eadt s\u01b0 doanh nghi\u1ec7p&#8221; ho\u1eb7c &#8220;lu\u1eadt s\u01b0 cho \u00e1n h\u00ecnh s\u1ef1&#8221;. B\u1ea1n c\u00f3 th\u1ec3 b\u1ed5 sung v\u00e0o chi\u1ebfn d\u1ecbch c\u00e1c t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh nh\u01b0 &#8220;doanh nghi\u1ec7p&#8221;, &#8220;h\u00ecnh s\u1ef1&#8221;.<\/p>\n\n\n\n<p>Ngo\u00e0i c\u00e1ch th\u00eam t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh v\u00e0o c\u1ea5p \u0111\u1ed9 nh\u00f3m qu\u1ea3ng c\u00e1o v\u00e0 chi\u1ebfn d\u1ecbch, Google gi\u1edd c\u00f2n c\u00f3 t\u00ednh n\u0103ng th\u00eam t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh \u1edf c\u1ea5p \u0111\u1ed9 t\u00e0i kho\u1ea3n. <\/p>\n\n\n\n<p>C\u00e1c t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh \u1edf c\u1ea5p \u0111\u1ed9 t\u00e0i kho\u1ea3n s\u1ebd ti\u1ec7n cho b\u1ea1n h\u01a1n khi b\u1ea1n mu\u1ed1n ng\u1eebng hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o v\u1edbi m\u1ed9t s\u1ed1 t\u00ecm ki\u1ebfm tr\u00ean to\u00e0n b\u1ed9 t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n. M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 nh\u01b0 &#8220;free&#8221;, &#8220;c\u00f4ng vi\u1ec7c&#8221;, &#8220;\u0111\u00e1nh gi\u00e1&#8221; ho\u1eb7c c\u00e1c thu\u1eadt ng\u1eef t\u01b0\u01a1ng t\u1ef1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. T\u1eadp trung v\u00e0o t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/tu-khoa-duoi-dai.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"517\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/tu-khoa-duoi-dai-1024x517.png\" alt=\"V\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c nh\u1eafm \u0111\u1ebfn c\u00e1c t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i trong qu\u1ea3ng c\u00e1o\" class=\"wp-image-23982\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/tu-khoa-duoi-dai-1024x517.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/tu-khoa-duoi-dai-300x151.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/tu-khoa-duoi-dai-768x388.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/tu-khoa-duoi-dai-1536x775.png 1536w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/tu-khoa-duoi-dai.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">V\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c nh\u1eafm \u0111\u1ebfn c\u00e1c t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i trong qu\u1ea3ng c\u00e1o<\/figcaption><\/figure><\/div>\n\n\n<p>M\u1ed9t khi b\u1ea1n \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c t\u1eeb kh\u00f3a n\u00e0o b\u1ea1n c\u1ea7n lo\u1ea1i b\u1ecf, b\u00e2y gi\u1edd l\u00e0 l\u00fac quay 180 \u0111\u1ed9 \u0111\u1ec3 ngh\u0129 v\u1ec1 m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a m\u00e0 b\u1ea1n c\u1ea7n ch\u1eafc ch\u1eafn \u0111\u01b0a v\u00e0o.<\/p>\n\n\n\n<p>Khi b\u1ea1n kh\u1edfi ch\u1ea1y m\u1ed9t chi\u1ebfn d\u1ecbch Google Ads, b\u1ea1n ph\u1ea3i c\u1ea9n th\u1eadn v\u1ec1 t\u1eeb kh\u00f3a m\u00e0 b\u1ea1n nh\u1eafm \u0111\u1ebfn. Thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o c\u00e1c t\u1eeb kh\u00f3a ng\u1eafn \u0111\u1ec3 t\u1ed1i \u01b0u Google Ads, b\u1ea1n n\u00ean xem x\u00e9t c\u1ea3 c\u00e1c <a href=\"https:\/\/kiencang.net\/tu-khoa-duoi-dai\/\" target=\"_blank\" rel=\"noreferrer noopener\">t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i<\/a> n\u1eefa (t\u1eeb kh\u00f3a th\u01b0\u1eddng c\u00f3 \u0111\u1ed9 d\u00e0i t\u1eeb 3 cho \u0111\u1ebfn 6 t\u1eeb). \u0110\u1eb7c bi\u1ec7t, s\u1ebd l\u00e0 kh\u00f4n ngoan khi b\u1ea1n t\u1eadp trung v\u00e0o c\u00e1c t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i m\u00e0 \u00fd \u0111\u1ecbnh \u1ea9n \u0111\u1eb1ng sau n\u00f3 t\u01b0\u01a1ng \u0111\u1ed1i r\u00f5 r\u00e0ng (t\u00ecm hi\u1ec3u v\u1ec1 <a href=\"https:\/\/kiencang.net\/y-dinh-tim-kiem\/\" target=\"_blank\" rel=\"noreferrer noopener\">search intent l\u00e0 g\u00ec<\/a>). Ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u1eefng t\u1eeb kh\u00f3a m\u00e0 bao g\u1ed3m c\u00e1c t\u1eeb nh\u01b0 &#8220;mua&#8221;, &#8220;gi\u00e1&#8221;, &#8220;khuy\u1ebfn m\u00e3i&#8221;.<\/p>\n\n\n\n<p>KPI c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c l\u1ee3i khi b\u1ea1n t\u1ed1i \u01b0u c\u00e1c chi\u1ebfn d\u1ecbch Google Ads v\u1edbi t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i. \u0110\u00f3 l\u00e0 b\u1edfi v\u00ec ch\u00fang c\u00f3 \u00fd \u0111\u1ecbnh r\u00f5 r\u00e0ng, c\u1ee5 th\u1ec3 h\u01a1n, v\u00e0 th\u01b0\u1eddng \u00edt c\u1ea1nh tranh.<\/p>\n\n\n\n<ul>\n<li><strong>C\u1ee5 th\u1ec3 h\u01a1n<\/strong>: c\u00e1c t\u1eeb kh\u00f3a d\u00e0i th\u01b0\u1eddng c\u00f3 \u00fd ngh\u0129a c\u1ee5 th\u1ec3 h\u01a1n, c\u0169ng nh\u01b0 nhi\u1ec1u t\u1eeb h\u01a1n. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c h\u01a1n v\u1edbi \u00fd \u0111\u1ecbnh c\u1ee5 th\u1ec3.<\/li>\n\n\n\n<li><strong>\u00cdt c\u1ea1nh tranh<\/strong>: c\u00e1c t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i v\u1edbi \u00fd ngh\u0129a c\u1ee5 th\u1ec3 h\u01a1n c\u0169ng th\u01b0\u1eddng \u00edt ng\u01b0\u1eddi t\u00ecm ki\u1ebfm h\u01a1n, v\u00e0 c\u0169ng \u00edt doanh nghi\u1ec7p nh\u1eafm \u0111\u1ebfn ch\u00fang h\u01a1n. C\u1ea1nh tranh th\u1ea5p h\u01a1n c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i h\u01a1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng qu\u1ea3ng c\u00e1o t\u1ed1t.<\/li>\n<\/ul>\n\n\n\n<p>B\u00e1o c\u00e1o v\u1ec1 t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm l\u00e0 m\u1ed9t trong nh\u1eefng n\u01a1i t\u1ed1t nh\u1ea5t \u0111\u1ec3 b\u1ea1n b\u1eaft \u0111\u1ea7u nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a cho c\u00e1c t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i. B\u1ea1n s\u1ebd t\u00ecm th\u1ea5y c\u00e1c truy v\u1ea5n c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm v\u00e0 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c click. M\u1ed9t n\u01a1i kh\u00e1c \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y nh\u1eefng t\u1eeb kh\u00f3a n\u00e0y l\u00e0 c\u00f4ng c\u1ee5 l\u00ean k\u1ebf ho\u1ea1ch t\u1eeb kh\u00f3a (keyword planner). L\u1ef1a ch\u1ecdn \u0111\u00fang t\u1eeb kh\u00f3a v\u00e0 ki\u1ec3u kh\u1edbp t\u1eeb kh\u00f3a (keyword match type) s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t mong mu\u1ed1n tr\u00ean m\u1ea1ng t\u00ecm ki\u1ebfm (Search Network).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Lo\u1ea1i b\u1ecf c\u00e1c s\u1ed1 li\u1ec7u ph\u00f9 phi\u1ebfm<\/h3>\n\n\n\n<p>M\u1ecdi ng\u01b0\u1eddi th\u00edch th\u00fa s\u1ed1 li\u1ec7u t\u1ed1t, nh\u01b0ng n\u00ean c\u1ea9n th\u1eadn v\u1edbi c\u00e1c th\u1ed1ng k\u00ea ph\u00f9 phi\u1ebfm. S\u1ed1 li\u1ec7u t\u1ed1t c\u00f3 th\u1ec3 l\u00e0m b\u1ea1n c\u1ea3m th\u1ea5y t\u1ed1t v\u00e0 gi\u00fap b\u1ea1n c\u00f3 c\u00e1c con s\u1ed1 t\u00edch c\u1ef1c \u0111\u1ec3 tr\u00ecnh b\u00e0y trong bu\u1ed5i h\u1ecdp h\u00e0nh. Nh\u01b0ng c\u00e1c ch\u1ec9 s\u1ed1 ph\u00f9 phi\u1ebfm kh\u00f4ng th\u1ef1c s\u1ef1 \u0111em l\u1ea1i k\u1ebft qu\u1ea3, v\u00e0 trong d\u00e0i h\u1ea1n, ch\u00fang c\u00f3 th\u1ec3 l\u00e0 b\u1ea5t l\u1ee3i cho hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>\u0110\u1ec3 t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o, b\u1ea1n c\u1ea7n t\u1eadp trung v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng. Ng\u1eebng \u0111o l\u01b0\u1eddng c\u00e1c k\u1ebft qu\u1ea3 thu\u1ea7n t\u00fay d\u1ef1a tr\u00ean l\u01b0\u1ee3ng click v\u00e0 hi\u1ec3n th\u1ecb, m\u00e0 n\u00ean thay th\u1ebf ch\u00fang b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng. Ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t v\u00e0 \u0111em l\u1ea1i th\u00f4ng tin cho ch\u00fang ta l\u00e0 chuy\u1ec3n \u0111\u1ed5i, v\u00e0 chi ph\u00ed tr\u00ean m\u1ed7i chuy\u1ec3n \u0111\u1ed5i (CPA), t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, v\u00e0 l\u1ee3i nhu\u1eadn tr\u00ean chi ti\u00eau qu\u1ea3ng c\u00e1o (ROAS).<\/p>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n kh\u00f4ng th\u00e0nh c\u00f4ng n\u1ebfu ch\u00fang kh\u00f4ng c\u00f3 chuy\u1ec3n \u0111\u1ed5i ho\u1eb7c n\u1ebfu c\u00e1c chuy\u1ec3n \u0111\u1ed5i n\u00e0y qu\u00e1 t\u1ed1n k\u00e9m. \u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p kinh doanh tr\u1ef1c tuy\u1ebfn, n\u1ebfu ROAS qu\u00e1 th\u1ea5p, b\u1ea1n kh\u00f4ng th\u1ec3 c\u00f3 \u0111\u1ee7 l\u1ee3i nhu\u1eadn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. \u0110\u00e0o s\u00e2u v\u00e0o Google Analystics v\u00e0 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/lien-ket-voi-GA.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"517\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/lien-ket-voi-GA-1024x517.png\" alt=\"Li\u00ean k\u1ebft Google Ads v\u1edbi Google Analytics\" class=\"wp-image-23983\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/lien-ket-voi-GA-1024x517.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/lien-ket-voi-GA-300x151.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/lien-ket-voi-GA-768x388.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/lien-ket-voi-GA-1536x775.png 1536w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/lien-ket-voi-GA.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Li\u00ean k\u1ebft Google Ads v\u1edbi Google Analytics<\/figcaption><\/figure><\/div>\n\n\n<p>N\u1ebfu t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google c\u1ee7a b\u1ea1n ch\u01b0a li\u00ean k\u1ebft v\u1edbi t\u00e0i kho\u1ea3n Google Analytics, h\u00e3y l\u00e0m n\u00f3 lu\u00f4n nh\u00e9, sau \u0111\u1ea5y quay l\u1ea1i b\u00e0i n\u00e0y \u0111\u1ecdc ti\u1ebfp.<\/p>\n\n\n\n<p>Google Analytics l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ea7y s\u1ee9c m\u1ea1nh b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi t\u00e0i kho\u1ea3n Google Ads. B\u1ea1n c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u hi\u1ec3u bi\u1ebft t\u1eeb n\u00f3 v\u00e0 m\u1edf r\u1ed9ng h\u01a1n n\u1eefa ngo\u00e0i c\u00e1c ch\u1ec9 s\u1ed1 th\u00f4ng th\u01b0\u1eddng, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u1ef7 l\u1ec7 tho\u00e1t trang.<\/p>\n\n\n\n<p>B\u00e2y gi\u1edd c\u00e2u h\u1ecfi s\u1ebd l\u00e0, l\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Google Analytics \u0111\u1ec3 t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Google? \u0110\u0103ng nh\u1eadp v\u00e0o c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch, v\u00e0 click v\u00e0o tab Audience. V\u00e0o ti\u1ebfp &#8220;In-Market Segments&#8221;. \u0110\u00e2y l\u00e0 n\u01a1i b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y m\u1ecf v\u00e0ng d\u1eef li\u1ec7u s\u1ebd gi\u00fap b\u1ea1n t\u1ed1i \u01b0u c\u00e1c chi\u1ebfn d\u1ecbch. Trong khu v\u1ef1c n\u00e0y, Google ph\u00e2n kh\u00fac ng\u01b0\u1eddi d\u00f9ng website c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch xem h\u1ecd l\u00e0 ai trong th\u1ecb tr\u01b0\u1eddng. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch nh\u1eefng ph\u00e2n kh\u00fac n\u00e0y, r\u1ed3i h\u1ecdc c\u00e1ch l\u00e0m th\u1ebf n\u00e0o ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p><strong>L\u00e0m th\u1ebf n\u00e0o vi\u1ec7c ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Google?<\/strong><\/p>\n\n\n\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a vi\u1ec7c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng l\u00e0 t\u1ea1o m\u1ee5c ti\u00eau cho h\u00e0nh \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i trong Google Ads. Th\u00eam m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u00e0o trong b\u00e1o c\u00e1o n\u00e0y. Gi\u1edd ki\u1ec3m tra xem c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n<p>B\u1ea1n \u0111\u00e3 t\u00ecm ra? R\u1ed3i, gi\u1edd h\u00e3y chuy\u1ec3n \u0111\u1ebfn t\u00e0i kho\u1ea3n Google Ads v\u00e0 th\u00eam nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y v\u00e0o chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n (trong tab Audience).<\/p>\n\n\n\n<p>Gi\u1ea3 s\u1eed r\u1eb1ng b\u1ea1n ph\u00e1t hi\u1ec7n ra r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi trong th\u1ecb tr\u01b0\u1eddng thu\u1ed9c nh\u00f3m &#8220;D\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh&#8221; c\u00f3 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n trung b\u00ecnh. B\u1ea1n c\u00f3 th\u1ec3 th\u00eam \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y v\u00e0o trong chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n v\u00e0 ph\u00e2n b\u1ed5 cho n\u00f3 gi\u00e1 th\u1ea7u cao h\u01a1n (ph\u1ee5 thu\u1ed9c v\u00e0o chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea5u gi\u00e1 c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n s\u1eed d\u1ee5ng). Gi\u1edd, Google s\u1ebd t\u0103ng gi\u00e1 th\u1ea7u theo t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 cho ng\u01b0\u1eddi d\u00f9ng ph\u00f9 h\u1ee3p h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. M\u1edf r\u1ed9ng c\u00e1c th\u00e0nh ph\u1ea7n b\u1ed5 sung<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/vi-du-thanh-phan-ads.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"517\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/vi-du-thanh-phan-ads-1024x517.png\" alt=\"V\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u0111\u01b0a c\u00e1c th\u00e0nh ph\u1ea7n b\u1ed5 sung v\u00e0o Ads\" class=\"wp-image-23979\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/vi-du-thanh-phan-ads-1024x517.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/vi-du-thanh-phan-ads-300x151.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/vi-du-thanh-phan-ads-768x388.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/vi-du-thanh-phan-ads-1536x775.png 1536w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/vi-du-thanh-phan-ads.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">V\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u0111\u01b0a c\u00e1c th\u00e0nh ph\u1ea7n b\u1ed5 sung v\u00e0o Ads<\/figcaption><\/figure><\/div>\n\n\n<p>C\u00e1c th\u00e0nh ph\u1ea7n b\u1ed5 sung (Assets, ho\u1eb7c t\u00ean tr\u01b0\u1edbc \u0111\u00e2y l\u00e0 Extensions) l\u00e0 c\u00e1c c\u00f4ng c\u1ee5 m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m PPC t\u1eadn d\u1ee5ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y chi\u1ebfn d\u1ecbch c\u1ee7a h\u1ecd h\u01a1n n\u1eefa.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n kh\u00f4ng quen thu\u1ed9c v\u1edbi ch\u00fang ho\u1eb7c t\u1eebng do d\u1ef1 s\u1eed d\u1ee5ng ch\u00fang, th\u00ec \u0111\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p \u0111\u1ec3 ti\u1ebfn h\u00e0nh.<\/p>\n\n\n\n<p>Nhi\u1ec1u qu\u1ea3ng c\u00e1o tr\u00ean Google ch\u1ec9 bao g\u1ed3m ti\u00eau \u0111\u1ec1 v\u00e0 m\u00f4 t\u1ea3. Tuy nhi\u00ean c\u00f3 nhi\u1ec1u th\u00f4ng tin kh\u00e1c c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u00eam v\u00e0o, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c li\u00ean k\u1ebft kh\u00e1c tr\u00ean website ho\u1eb7c s\u1ed1 \u0111i\u1ec7n tho\u1ea1i.<\/p>\n\n\n\n<p>Nh\u1eefng th\u00e0nh ph\u1ea7n n\u00e0y g\u1ecdi th\u00e0nh ph\u1ea9n b\u1ed5 sung cho qu\u1ea3ng c\u00e1o, v\u00e0 ch\u00fang c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Google.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 th\u00e0nh ph\u1ea7n qu\u1ea3ng c\u00e1o b\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n xem x\u00e9t \u0111\u01b0a v\u00e0o bao g\u1ed3m:<\/p>\n\n\n\n<ul>\n<li>Cu\u1ed9c g\u1ecdi.<\/li>\n\n\n\n<li>V\u1ecb tr\u00ed \u0111\u1ecba l\u00fd.<\/li>\n\n\n\n<li>Li\u00ean k\u1ebft kh\u00e1c tr\u00ean website.<\/li>\n\n\n\n<li>Gi\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">6. T\u1eadn d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng chuy\u00ean bi\u1ec7t<\/h3>\n\n\n\n<p>T\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Google c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh t\u1ebb nh\u1ea1t. C\u00f3 nhi\u1ec1u ph\u1ea7n trong chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google v\u00e0 nhi\u1ec1u ch\u1ec9 s\u1ed1 c\u1ea7n \u0111\u00e1nh gi\u00e1. Th\u1eadt h\u1ee3p l\u00fd khi s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 h\u01a1n c\u00e1c chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n<p>C\u00f3 nhi\u1ec1u c\u00f4ng c\u1ee5 hi\u1ec7n c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng, v\u00e0 nhi\u1ec1u c\u00e1i \u0111\u01a1n gi\u1ea3n, mi\u1ec5n ph\u00ed v\u00e0 s\u1ebd ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c cho b\u1ea1n v\u00f4 s\u1ed1 th\u1eddi gian.<\/p>\n\n\n\n<p>N\u1ebfu t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Google c\u1ee7a b\u1ea1n \u0111ang tr\u00ec tr\u1ec7, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n th\u1eed m\u1ed9t s\u1ed1 c\u00e1ch m\u1edbi ho\u1eb7c vi\u1ebft l\u1eddi qu\u1ea3ng c\u00e1o kh\u00e1c \u0111i. Th\u1eed nghi\u1ec7m l\u1eb7p \u0111i l\u1eb7p l\u1ea1i v\u00e0 tri\u1ec3n khai c\u00e1c thi\u1ebft k\u1ebf c\u1ea3i ti\u1ebfn c\u00f3 th\u1ec3 gi\u00fap t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch, v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 <a href=\"https:\/\/hawksem.com\/conversioniq\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ConversionIQ<\/a> c\u00f3 th\u1ec3 cung c\u1ea5p cho b\u1ea1n c\u00e1i nh\u00ecn s\u00e2u v\u00e0o nh\u01b0ng g\u00ec m\u00e0 b\u1ea1n n\u00ean l\u00e0m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Nh\u1eafm m\u1ee5c ti\u00eau t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng RLSA<\/h3>\n\n\n\n<p>L\u00e0m cho qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n tr\u00ean m\u1ea1ng t\u00ecm ki\u1ebfm hi\u1ec7u qu\u1ea3 h\u01a1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng <strong>Danh s\u00e1ch ti\u1ebfp th\u1ecb l\u1ea1i cho qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm (RLSAs \/ Remarketing Lists for Search Ads)<\/strong>. RLSAs l\u00e0 t\u00ednh n\u0103ng c\u1ee7a Google cho ph\u00e9p b\u1ea1n th\u00eam danh s\u00e1ch \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ebfp th\u1ecb l\u1ea1i v\u00e0o chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n<p>Danh s\u00e1ch ti\u1ebfp th\u1ecb l\u1ea1i th\u01b0\u1eddng \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 c\u00f4ng c\u1ee5 v\u00f4 gi\u00e1 \u0111\u1ec3 c\u1ea3i thi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch hi\u1ec3n th\u1ecb (display campaign). Tuy nhi\u00ean, danh s\u00e1ch ti\u1ebfp th\u1ecb l\u1ea1i c\u0169ng c\u00f3 th\u1ec3 gi\u00fap t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch t\u00ecm ki\u1ebfm. Khi b\u1ea1n t\u1ea1o l\u1edbp danh s\u00e1ch ti\u1ebfp th\u1ecb l\u1ea1i v\u00e0o \u0111\u1ea7u chi\u1ebfn d\u1ecbch, b\u1ea1n cho ph\u00e9p qu\u1ea3ng c\u00e1o c\u01a1 h\u1ed9i thu h\u1eb9p l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb kh\u00f3a t\u1edbi ch\u1ec9 nh\u1eefng ai \u0111\u00e3 t\u1eebng v\u00e0o website.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 l\u1ee3i \u00edch r\u00f5 r\u00e0ng cho vi\u1ec7c t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 linh ho\u1ea1t h\u01a1n trong m\u1ee5c ti\u00eau nh\u1eafm \u0111\u1ebfn v\u1edbi c\u00e1c t\u1eeb kh\u00f3a \u0111\u1ed1i s\u00e1nh r\u1ed9ng (broad match keywords). Th\u00f4ng th\u01b0\u1eddng, \u0111\u1ed1i s\u00e1nh t\u1eeb kh\u00f3a r\u1ed9ng s\u1ebd \u0111\u1ed1t ti\u1ec1n, nh\u01b0ng khi b\u1ea1n k\u1ebft h\u1ee3p \u0111i\u1ec1u \u0111\u00f3 v\u1edbi vi\u1ec7c nh\u1eafm \u0111\u1ebfn danh s\u00e1ch ti\u1ebfp th\u1ecb l\u1ea1i (thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau), b\u1ea1n s\u1ebd ch\u1ec9 ti\u1ebfp c\u1eadn v\u1edbi nh\u1eefng ng\u01b0\u1eddi t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a m\u00e0 \u0111\u00e3 t\u1eebng gh\u00e9 th\u0103m website c\u1ee7a b\u1ea1n r\u1ed3i, c\u00e1i s\u1ebd cho b\u1ea1n c\u01a1 h\u1ed9i cao h\u01a1n ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n hi\u1ec7n ch\u01b0a bi\u1ebft nhi\u1ec1u v\u1ec1 RLSAs, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t c\u1ea7n ph\u1ea3i ghi nh\u1edb:<\/p>\n\n\n\n<ul>\n<li><strong>S\u1eed d\u1ee5ng danh s\u00e1ch ti\u1ebfp th\u1ecb l\u1ea1i \u0111\u1ee7 l\u1edbn<\/strong>: danh s\u00e1ch \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ea7n \u00edt nh\u1ea5t 1000 ng\u01b0\u1eddi d\u00f9ng th\u00ec m\u1edbi c\u00f3 th\u1ec3 kh\u1ea3 d\u1ee5ng nh\u1eafm \u0111\u1ebfn trong c\u00e1c chi\u1ebfn d\u1ecbch t\u00ecm ki\u1ebfm. Nh\u01b0ng n\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng danh s\u00e1ch l\u1edbn c\u1ee1 5000 &#8211; 10000 ng\u01b0\u1eddi d\u00f9ng s\u1ebd \u0111em l\u1ea1i cho b\u1ea1n c\u00e1c k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n.<\/li>\n\n\n\n<li><strong>Sao ch\u00e9p c\u00e1c chi\u1ebfn d\u1ecbch hi\u1ec7n c\u00f3 c\u1ee7a b\u1ea1n \u0111\u1ec3 ki\u1ec3m tra RLSAs<\/strong>: RLSAs c\u1ea7n ph\u1ea3i ch\u1ea1y c\u00f9ng chi\u1ebfn d\u1ecbch ch\u1ee9 kh\u00f4ng ph\u1ea3i thay th\u1ebf cho ch\u00fang. Sao ch\u00e9p c\u00e1c chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3 nh\u1ea5t c\u1ee7a b\u1ea1n v\u00e0 ch\u1ea1y ch\u00fang v\u1edbi RLSAs.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">8. Nh\u00ecn v\u00e0o c\u00e1c chi ti\u1ebft c\u1ea9n th\u1eadn h\u01a1n<\/h3>\n\n\n\n<p>Khi b\u1ea1n nh\u00ecn v\u00e0o vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a, \u0111\u1eebng ch\u1ec9 lan man tr\u00ean b\u1ec1 m\u1eb7t. C\u1ea7n ph\u1ea3i \u0111i s\u00e2u v\u00e0o chi ti\u1ebft c\u1ee7a chi\u1ebfn d\u1ecbch. H\u00e3y nh\u00ecn v\u00e0o bi\u1ec3u \u0111\u1ed3 nh\u00e2n kh\u1ea9u h\u1ecdc. Tu\u1ed5i t\u00e1c, gi\u1edbi, ho\u1eb7c thu nh\u1eadp n\u00e0o \u0111em l\u1ea1i hi\u1ec7u su\u1ea5t t\u1ed1t ho\u1eb7c t\u1ec7 h\u01a1n nh\u1eefng c\u00e1i kh\u00e1c?<\/p>\n\n\n\n<p>\u0110\u00e1nh gi\u00e1 th\u1eddi \u0111i\u1ec3m n\u00e0o trong ng\u00e0y \u0111em l\u1ea1i hi\u1ec7u su\u1ea5t t\u1ed1t nh\u1ea5t. M\u1ed9t s\u1ed1 th\u1eddi \u0111i\u1ec3m s\u1ebd t\u1ed1t h\u01a1n nh\u1eefng c\u00e1i c\u00f2n l\u1ea1i. C\u00f3 nhi\u1ec1u th\u1eddi \u0111i\u1ec3m trong ng\u00e0y khi CPC c\u00f3 th\u1ec3 c\u00f3 gi\u00e1 r\u1ea5t cao. Thi\u1ebft l\u1eadp l\u1ecbch qu\u1ea3ng c\u00e1o lo\u1ea1i b\u1ecf c\u00e1c th\u1eddi \u0111i\u1ec3m \u0111\u1eaft \u0111\u1ecf v\u00e0 kh\u00f4ng c\u00f3 chuy\u1ec3n \u0111\u1ed5i t\u01b0\u01a1ng x\u1ee9ng \u0111\u1ec3 gi\u1ea3m l\u00e3ng ph\u00ed v\u00e0 c\u1ea3i thi\u1ec7n CPA.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. \u0110\u00e1nh gi\u00e1 l\u1ea1i ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o<\/h3>\n\n\n\n<p>M\u1ed9t qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c vi\u1ebft t\u1ed1t s\u1ebd gi\u00fap t\u1eeb kh\u00f3a c\u00f3 \u0111\u01b0\u1ee3c \u0111\u01b0\u1ee3c \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1ea1n s\u1ebd bi\u1ebft qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng hay kh\u00f4ng khi xem ch\u1ec9 s\u1ed1 CTR (clickthrough rate).<\/p>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i bao g\u1ed3m l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) v\u00e0 c\u00e1c th\u00f4ng tin ch\u00ednh v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>\u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o cao c\u00f3 ngh\u0129a l\u00e0 ng\u01b0\u1eddi t\u00ecm ki\u1ebfm s\u1ebd th\u1ea5y qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n th\u01b0\u1eddng xuy\u00ean h\u01a1n v\u00e0 s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng click v\u00e0o qu\u1ea3ng c\u00e1o nhi\u1ec1u h\u01a1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 l\u00e0m t\u0103ng \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o:<\/p>\n\n\n\n<ul>\n<li>Bao g\u1ed3m c\u00e1c t\u1eeb kh\u00f3a ph\u1ed5 bi\u1ebfn v\u00e0o b\u00ean trong ti\u00eau \u0111\u1ec1 v\u00e0 c\u00e1c d\u00f2ng m\u00f4 t\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o d\u1ea1ng v\u0103n b\u1ea3n trong chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm.<\/li>\n\n\n\n<li>Cung c\u1ea5p th\u00eam c\u00e1c khuy\u1ebfn m\u1ea1i.<\/li>\n\n\n\n<li>Bao g\u1ed3m c\u00e1c l\u1ee3i \u00edch khi l\u00e0m vi\u1ec7c v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/li>\n\n\n\n<li>\u0110\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c t\u00ednh n\u0103ng m\u00e0 doanh nghi\u1ec7p ho\u1eb7c s\u1ea3n ph\u1ea9m c\u00f3.<\/li>\n<\/ul>\n\n\n\n<p>N\u00ean nh\u1edb l\u00e0, hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o cao \u0111\u1ebfn t\u1eeb ki\u1ec3m tra A\/B v\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Khi b\u1ea1n vi\u1ebft \u0111\u01b0\u1ee3c m\u1ed9t qu\u1ea3ng c\u00e1o t\u1ed1t, c\u00f3 CTR \u0111\u00e1ng ch\u1edd \u0111\u1ee3i, v\u00e0 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng khi \u0111\u1ea5u gi\u00e1, k\u1ebft qu\u1ea3 l\u00e0 b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf v\u1ec1 th\u1ee9 h\u1ea1ng qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_khu_vuc_quan_trong_nhat_trong_tai_khoan_can_de_y_toi_uu_la_gi\"><\/span>C\u00e1c khu v\u1ef1c quan tr\u1ecdng nh\u1ea5t trong t\u00e0i kho\u1ea3n c\u1ea7n \u0111\u1ec3 \u00fd t\u1ed1i \u01b0u l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Ads c\u00f3 nhi\u1ec1u ph\u1ea7n c\u1ea7n h\u1ecdc, v\u00e0 \u0111i\u1ec1u \u0111\u00f3 th\u1eadt d\u1ec5 g\u00e2y ph\u00e2n t\u00e1n s\u1ef1 ch\u00fa \u00fd cho ch\u00fang ta. Nh\u01b0ng kh\u00f4ng ph\u1ea3i m\u1ecdi ph\u1ea7n \u0111\u1ec1u quan tr\u1ecdng nh\u01b0 nhau \u0111\u00e2u.<\/p>\n\n\n\n<p>Khi n\u00f3i \u0111\u1ebfn vi\u1ec7c t\u1ed1i \u01b0u, b\u1ea1n c\u1ea7n ph\u1ea3i \u01b0u ti\u00ean nh\u1eefng khu v\u1ef1c sau:<\/p>\n\n\n\n<ul>\n<li>T\u1eeb kh\u00f3a.<\/li>\n\n\n\n<li>N\u1ed9i dung l\u1eddi vi\u1ebft qu\u1ea3ng c\u00e1o.<\/li>\n\n\n\n<li>C\u1ea5u tr\u00fac c\u1ee7a chi\u1ebfn d\u1ecbch.<\/li>\n<\/ul>\n\n\n\n<p>Ch\u00fang t\u00f4i \u0111\u00e3 h\u1ecfi m\u1ed9t chuy\u00ean gia v\u1ec1 c\u00e1c khu v\u1ef1c quan tr\u1ecdng nh\u1ea5t c\u1ea7n t\u1ed1i \u01b0u. Anh \u1ea5y n\u00f3i v\u1edbi ch\u00fang t\u00f4i r\u1eb1ng lu\u00f4n kh\u00f3 khi ph\u1ea3i ch\u1ecdn m\u1ed9t khu v\u1ef1c \u0111\u1ec3 b\u1eaft \u0111\u1ea7u v\u00e0 \u0111\u1ec1 ngh\u1ecb n\u00ean th\u1ef1c hi\u1ec7n audit (ki\u1ec3m tra to\u00e0n di\u1ec7n) tr\u01b0\u1edbc.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>H\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c audit to\u00e0n di\u1ec7n, ho\u1eb7c ki\u1ec3m tra c\u00e1c c\u00e0i \u0111\u1eb7t \u1edf c\u1ea5p \u0111\u1ed9 chi\u1ebfn d\u1ecbch, ki\u1ec3m tra k\u1ef9 l\u01b0\u1ee1ng c\u00e1c c\u00e0i \u0111\u1eb7t li\u00ean quan \u0111\u1ebfn theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i, v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n ch\u1ecdn \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u1ea7u l\u00fd t\u01b0\u1edfng cho m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3.<\/p>\n<cite>&#8211; Steve Dang, chuy\u00ean vi\u00ean qu\u1ea3ng c\u00e1o<\/cite><\/blockquote>\n\n\n\n<p>Ti\u1ebfp theo, \u0111\u00e1nh gi\u00e1 c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng ch\u00fang \u0111i theo c\u00e1c th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t v\u00e0 kh\u00f4ng c\u00f3 b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec c\u00f3 th\u1ec3 l\u00e0m l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch kh\u00f4ng c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u0110i\u1ec1u n\u00e0y ngh\u0129a l\u00e0 c\u1ea7n ph\u1ea3i \u0111\u00e1nh gi\u00e1 t\u1eebng t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3, \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1eebng c\u00e1i c\u00f3 l\u00fd do x\u1ee9ng \u0111\u00e1ng trong danh s\u00e1ch, lo\u1ea1i b\u1ecf m\u1ecdi t\u1eeb kh\u00f3a t\u1ed1n k\u00e9m ho\u1eb7c sai s\u00f3t kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm m\u00e0 b\u1ea1n \u0111ang c\u1ed1 g\u1eafng thu h\u00fat. \u0110\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n ch\u1ec9 s\u1eed d\u1ee5ng c\u00e1c lo\u1ea1i \u0111\u1ed1i s\u00e1nh ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ed1i s\u00e1nh c\u1ee5m t\u1eeb, ngo\u00e0i ra c\u1ea7n c\u00f3 m\u1ed9t danh s\u00e1ch t\u1ed1t c\u00e1c t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p h\u01a1n n\u1eefa v\u1edbi \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm.<\/p>\n<cite>&#8211; Steve Dang, chuy\u00ean vi\u00ean qu\u1ea3ng c\u00e1o<\/cite><\/blockquote>\n\n\n\n<p>Anh \u1ea5y n\u00f3i th\u00eam r\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng \u0111\u00fang c\u1ea5u tr\u00fac nh\u00f3m qu\u1ea3ng c\u00e1o (c\u00e1c nh\u00f3m qu\u1ea3ng c\u00e1o nh\u1ecf h\u01a1n v\u1edbi \u00edt t\u1eeb kh\u00f3a trong ch\u00fang h\u01a1n) th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u01b0u ti\u00ean h\u01a1n.<\/p>\n\n\n\n<p><strong>M\u1eb9o hay<\/strong>: Tinh ch\u1ec9nh qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm th\u00edch \u1ee9ng c\u1ee7a b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao t\u1eeb Google &#8211; c\u1ea7n h\u01b0\u1edbng \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 &#8220;t\u1ed1t&#8221; ho\u1eb7c &#8220;tuy\u1ec7t v\u1eddi&#8221;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dung_gia_dinh_la_theo_doi_chuyen_doi_cua_ban_dang_hoat_dong_ngon_nghe\"><\/span>\u0110\u1eebng gi\u1ea3 \u0111\u1ecbnh l\u00e0 theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng ngon ngh\u1ebb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>T\u1ed1i \u01b0u h\u00f3a s\u1ebd kh\u00f4ng th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec n\u1ebfu d\u1eef li\u1ec7u chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c theo d\u00f5i ch\u00ednh x\u00e1c. B\u1ea5t c\u1ee9 khi n\u00e0o b\u1ea1n th\u1ea5y d\u1eef li\u1ec7u b\u1ea5t th\u01b0\u1eddng, th\u00ec \u0111i\u1ec1u kh\u00f4n ngoan c\u1ea7n l\u00e0m l\u00e0 ki\u1ec3m tra l\u1ea1i \u0111\u1ec3 x\u00e1c nh\u1eadn r\u1eb1ng kh\u00f4ng c\u00f3 sai l\u1ea7m n\u00e0o trong c\u00e0i \u0111\u1eb7t.<\/p>\n\n\n\n<p>C\u00e1c d\u1ea5u hi\u1ec7u cho th\u1ea5y \u0111i\u1ec1u g\u00ec \u0111\u00f3 kh\u00f4ng \u1ed5n bao g\u1ed3m: (1) kh\u00f4ng c\u00f3 b\u1ea5t c\u1ee9 chuy\u1ec3n \u0111\u1ed5i n\u00e0o, (2) chuy\u1ec3n \u0111\u1ed5i t\u1ef1 d\u01b0ng t\u0103ng g\u1ea5p \u0111\u00f4i, (3) v\u00e0 d\u1eef li\u1ec7u t\u1eeb Google Analytics v\u00e0 Google Ads kh\u00f4ng kh\u1edbp v\u1edbi nhau. Ki\u1ec3m tra k\u1ef9 l\u1ea1i c\u00e1c th\u1ebb theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i, pixels, v\u00e0 c\u00e1c \u0111o\u1ea1n m\u00e3 tr\u00ean website c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng ch\u00fang \u0111ang ho\u1ea1t \u0111\u1ed9ng \u0111\u00fang c\u00e1ch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ket_luan\"><\/span>K\u1ebft lu\u1eadn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch PPC c\u1ea7n \u0111\u01b0\u1ee3c tinh ch\u1ec9nh v\u00e0 t\u1ed1i \u01b0u \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t t\u1ed1t. Nh\u1eefng t\u1ed1i \u01b0u n\u00e0y bao g\u1ed3m c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i v\u00e0 c\u00e1c t\u1eeb kh\u00f3a ph\u1ee7 \u0111\u1ecbnh, c\u0169ng nh\u01b0 vi\u1ec7c t\u1eadn d\u1ee5ng c\u00e1c th\u1ed1ng k\u00ea t\u1eeb Google Analytics.<\/p>\n\n\n\n<p>C\u1ea7n nh\u1edb r\u1eb1ng \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng, r\u1ea5t c\u1ea3 nh\u1eefng bi\u1ec7n ph\u00e1p t\u1ed1i \u01b0u n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u01b0\u1eddng xuy\u00ean. Ti\u1ebfp t\u1ee5c theo d\u00f5i v\u00e0 qu\u1ea3n l\u00fd ch\u00fang c\u1ea9n th\u1eadn l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 th\u00e0nh c\u00f4ng v\u1edbi Google Ads. N\u1ebfu b\u1ea1n b\u1ecf m\u1eb7c Google Ads, b\u1ea1n s\u1ebd th\u1ea5y hi\u1ec7u su\u1ea5t c\u1ee7a b\u1ea1n gi\u1ea3m d\u1ea7n ho\u1eb7c chi ph\u00ed qu\u1ea3ng c\u00e1o t\u0103ng l\u00ean.<\/p>\n\n\n\n<p><em>(L\u01b0\u1ee3c d\u1ecbch t\u1eeb b\u00e0i <a href=\"https:\/\/hawksem.com\/blog\/optimizing-google-ads\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">9 Expert Tips for Optimizing Google Ads for 2023 Success<\/a> c\u1ee7a Shire Lyon thu\u1ed9c website HawkSEM)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>H\u00e3y tham kh\u1ea3o c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u00fang t\u00f4i ki\u1ec3m ch\u1ee9ng \u0111\u1ec3 t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch Google Ads h\u01a1n n\u1eefa nh\u1eb1m c\u00f3 \u0111\u01b0\u1ee3c ROAS (l\u1ee3i nhu\u1eadn tr\u00ean chi ph\u00ed qu\u1ea3ng c\u00e1o) t\u1ed1t h\u01a1n. Trong b\u00e0i n\u00e0y, b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y c\u00e1c th\u00f4ng tin nh\u01b0: B\u1ea1n c\u00f3 bi\u1ebft m\u1ed9t s\u1ef1 th\u1eadt kh\u00f4ng m\u1ea5y vui n\u00e0y &hellip;<\/p>\n","protected":false},"author":1,"featured_media":23975,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103],"tags":[344],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9 g\u1ee3i \u00fd t\u1eeb chuy\u00ean gia \u0111\u1ec3 t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Google trong n\u0103m 2023 &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/toi-uu-quang-cao-google\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 g\u1ee3i \u00fd t\u1eeb chuy\u00ean gia \u0111\u1ec3 t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o Google trong n\u0103m 2023 &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"H\u00e3y tham kh\u1ea3o c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u00fang t\u00f4i ki\u1ec3m ch\u1ee9ng \u0111\u1ec3 t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch Google Ads h\u01a1n n\u1eefa nh\u1eb1m c\u00f3 \u0111\u01b0\u1ee3c ROAS (l\u1ee3i nhu\u1eadn tr\u00ean chi ph\u00ed qu\u1ea3ng c\u00e1o) t\u1ed1t h\u01a1n. 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