{"id":23852,"date":"2023-07-04T07:50:10","date_gmt":"2023-07-04T00:50:10","guid":{"rendered":"https:\/\/kiencang.net\/?p=23852"},"modified":"2023-08-21T06:07:16","modified_gmt":"2023-08-20T23:07:16","slug":"landing-page-tot","status":"publish","type":"post","link":"https:\/\/kiencang.net\/landing-page-tot\/","title":{"rendered":"C\u00e1ch t\u1ea1o trang Landing Page hi\u1ec7u qu\u1ea3"},"content":{"rendered":"\n<p>Gi\u1edd \u0111\u00e2y vi\u1ec7c t\u1ea1o trang landing page c\u00f3 th\u1ec3 kh\u00f4ng kh\u00f3 kh\u0103n g\u00ec l\u1eafm. S\u1eed d\u1ee5ng tr\u00ecnh x\u00e2y d\u1ef1ng trang d\u1ea1ng k\u00e9o th\u1ea3 (drag and drop) nh\u01b0 SeedProd hay Kadence Blocks l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 tr\u00f4ng chuy\u00ean nghi\u1ec7p r\u1ed3i m\u00e0 kh\u00f4ng c\u1ea7n k\u1ef9 n\u0103ng cao v\u1ec1 l\u1eadp tr\u00ecnh, v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 trong v\u00e0i gi\u1edd.<\/p>\n\n\n\n<p>Tuy nhi\u00ean thi\u1ebfu ki\u1ebfn th\u1ee9c n\u1ec1n c\u0103n b\u1ea3n r\u1ea5t nguy hi\u1ec3m. V\u00e0 \u0111\u1ec3 b\u1ea1n c\u00f3 m\u1ed9t kh\u1edfi \u0111\u1ea7u t\u1ed1t, ph\u1ea7n d\u01b0\u1edbi \u0111\u00e2y, ch\u00fang t\u00f4i tr\u00ecnh b\u00e0y c\u00e1c th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ea1o trang \u0111\u00edch (landing page) gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 gi\u00fap gi\u1ea3m chi ph\u00ed tr\u00ean m\u1ed7i chuy\u1ec3n \u0111\u1ed5i (cost-per-acquisition) c\u1ee7a ch\u00fang ta.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_60 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6577d750028e4\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6577d750028e4\"  type=\"checkbox\" id=\"item-6577d750028e4\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kiencang.net\/landing-page-tot\/#1_Dam_bao_thong_diep_cua_ban_phu_hop_voi_quang_cao_cua_ban\" title=\"1. \u0110\u1ea3m b\u1ea3o th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n\">1. \u0110\u1ea3m b\u1ea3o th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kiencang.net\/landing-page-tot\/#2_De_muc_tieu_hanh_dong_nam_trong_man_hinh_dau_tien\" title=\"2. \u0110\u1ec3 m\u1ee5c ti\u00eau \/ h\u00e0nh \u0111\u1ed9ng n\u1eb1m trong m\u00e0n h\u00ecnh \u0111\u1ea7u ti\u00ean\">2. \u0110\u1ec3 m\u1ee5c ti\u00eau \/ h\u00e0nh \u0111\u1ed9ng n\u1eb1m trong m\u00e0n h\u00ecnh \u0111\u1ea7u ti\u00ean<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kiencang.net\/landing-page-tot\/#3_Su_dung_cac_dau_hieu_de_dinh_huong_mat\" title=\"3. S\u1eed d\u1ee5ng c\u00e1c d\u1ea5u hi\u1ec7u \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng m\u1eaft\">3. S\u1eed d\u1ee5ng c\u00e1c d\u1ea5u hi\u1ec7u \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng m\u1eaft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/kiencang.net\/landing-page-tot\/#4_Trinh_bay_cac_san_pham_dich_vu_trong_doi_thuc\" title=\"4. Tr\u00ecnh b\u00e0y c\u00e1c s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 trong \u0111\u1eddi th\u1ef1c\">4. Tr\u00ecnh b\u00e0y c\u00e1c s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 trong \u0111\u1eddi th\u1ef1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/kiencang.net\/landing-page-tot\/#5_Loai_bo_thanh_dieu_huong_menu_navigation_va_cac_yeu_to_gay_phan_tan_khac\" title=\"5. Lo\u1ea1i b\u1ecf thanh \u0111i\u1ec1u h\u01b0\u1edbng (menu navigation) v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 g\u00e2y ph\u00e2n t\u00e1n kh\u00e1c\">5. Lo\u1ea1i b\u1ecf thanh \u0111i\u1ec1u h\u01b0\u1edbng (menu navigation) v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 g\u00e2y ph\u00e2n t\u00e1n kh\u00e1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/kiencang.net\/landing-page-tot\/#6_Gom_cac_bang_chung_xa_hoi_xac_thuc\" title=\"6. G\u1ed3m c\u00e1c b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i (x\u00e1c th\u1ef1c)\">6. G\u1ed3m c\u00e1c b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i (x\u00e1c th\u1ef1c)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/kiencang.net\/landing-page-tot\/#7_Noi_dung_ro_rang_hap_dan\" title=\"7. N\u1ed9i dung r\u00f5 r\u00e0ng, h\u1ea5p d\u1eabn\">7. N\u1ed9i dung r\u00f5 r\u00e0ng, h\u1ea5p d\u1eabn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/kiencang.net\/landing-page-tot\/#8_Giu_toc_do_tot\" title=\"8. Gi\u1eef t\u1ed1c \u0111\u1ed9 t\u1ed1t\">8. Gi\u1eef t\u1ed1c \u0111\u1ed9 t\u1ed1t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/kiencang.net\/landing-page-tot\/#9_Thiet_ke_giao_dien_phu_hop_voi_thiet_bi\" title=\"9. Thi\u1ebft k\u1ebf giao di\u1ec7n ph\u00f9 h\u1ee3p v\u1edbi thi\u1ebft b\u1ecb\">9. Thi\u1ebft k\u1ebf giao di\u1ec7n ph\u00f9 h\u1ee3p v\u1edbi thi\u1ebft b\u1ecb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/kiencang.net\/landing-page-tot\/#10_Kiem_tra_va_cap_nhat_trang_landing_page\" title=\"10. Ki\u1ec3m tra v\u00e0 c\u1eadp nh\u1eadt trang landing page\">10. Ki\u1ec3m tra v\u00e0 c\u1eadp nh\u1eadt trang landing page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/kiencang.net\/landing-page-tot\/#11_Can_nhac_su_dung_mau_template\" title=\"11. C\u00e2n nh\u1eafc s\u1eed d\u1ee5ng m\u1eabu (template)\">11. C\u00e2n nh\u1eafc s\u1eed d\u1ee5ng m\u1eabu (template)<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Dam_bao_thong_diep_cua_ban_phu_hop_voi_quang_cao_cua_ban\"><\/span>1. \u0110\u1ea3m b\u1ea3o th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ngay t\u1eeb l\u00fac ban \u0111\u1ea7u, c\u00e1i l\u00fd do ch\u00ednh khi\u1ebfn b\u1ea1n s\u1eed d\u1ee5ng landing page \u0111\u00f3 l\u00e0 \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y: g\u1eedi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn trang <strong>ph\u00f9 h\u1ee3p v\u1edbi mong \u0111\u1ee3i c\u1ee7a h\u1ecd<\/strong>. <\/p>\n\n\n\n<p>C\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng c\u1ea3m th\u1ea5y h\u1ecd \u0111\u00e3 \u0111\u1ebfn \u0111\u00fang n\u01a1i b\u1eb1ng c\u00e1ch ch\u1eafc ch\u1eafn l\u00e0 c\u1ea3 <em>n\u1ed9i dung v\u00e0 thi\u1ebft k\u1ebf<\/em> c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c qu\u1ea3ng c\u00e1o m\u00e0 b\u1ea1n \u0111ang ch\u1ea1y tr\u00ean m\u1ea1ng t\u00ecm ki\u1ebfm ho\u1eb7c\/v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_De_muc_tieu_hanh_dong_nam_trong_man_hinh_dau_tien\"><\/span>2. \u0110\u1ec3 m\u1ee5c ti\u00eau \/ h\u00e0nh \u0111\u1ed9ng n\u1eb1m trong m\u00e0n h\u00ecnh \u0111\u1ea7u ti\u00ean<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Thu\u1eadt ng\u1eef &#8220;<a href=\"https:\/\/kiencang.net\/man-hinh-dau-tien\/\" target=\"_blank\" rel=\"noreferrer noopener\">m\u00e0n h\u00ecnh \u0111\u1ea7u ti\u00ean<\/a> \/ tr\u00ean n\u1ebfp g\u1ea5p \/ above the fold&#8221; li\u00ean quan \u0111\u1ebfn ph\u1ea7n n\u1eeda tr\u00ean trang nh\u1ea5t c\u1ee7a t\u1edd b\u00e1o. Ng\u00e0y nay th\u00ec n\u00f3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 m\u00f4 t\u1ea3 ph\u1ea7n hi\u1ec3n th\u1ecb tr\u01b0\u1edbc nh\u1ea5t c\u1ee7a website tr\u01b0\u1edbc khi ng\u01b0\u1eddi d\u00f9ng c\u00f3 b\u1ea5t c\u1ee9 h\u00e0nh \u0111\u1ed9ng cu\u1ed9n chu\u1ed9t n\u00e0o. \u0110\u00e2y l\u00e0 kh\u00f4ng gian c\u00f3 gi\u00e1 tr\u1ecb (v\u00ec g\u1ea7n nh\u01b0 100% ng\u01b0\u1eddi d\u00f9ng click v\u00e0o qu\u1ea3ng c\u00e1o \u0111\u1ec1u th\u1ea5y n\u00f3, tr\u1eeb khi h\u1ecd tho\u00e1t ra ngay tr\u01b0\u1edbc khi trang k\u1ecbp t\u1ea3i xong), v\u00e0 v\u00ec v\u1eady b\u1ea1n s\u1ebd mu\u1ed1n t\u1eadn d\u1ee5ng n\u00f3 t\u1ed1i \u0111a.<\/p>\n\n\n\n<p><strong>T\u1ed1t nh\u1ea5t th\u00ec b\u1ea1n c\u1ea7n \u0111\u1ec3 headline (ti\u00eau \u0111\u1ec1), th\u00f4ng \u0111i\u1ec7p b\u00e1n h\u00e0ng v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb r\u00f5 r\u00e0ng b\u1eb1ng c\u00e1ch \u0111\u1eb7t c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y tr\u00ean m\u00e0n h\u00ecnh \u0111\u1ea7u ti\u00ean<\/strong>. T\u1ea5t nhi\u00ean l\u01b0u \u00fd l\u00e0 \u0111\u1eebng nh\u1ed3i nh\u00e9t &#8211; qu\u00e1 nhi\u1ec1u th\u1ee9 c\u00f3 kh\u1ea3 n\u0103ng cao s\u1ebd g\u00e2y kh\u00f3 kh\u0103n cho m\u1ecdi ng\u01b0\u1eddi nh\u00ecn th\u1ea5y r\u00f5 CTA &#8211; nh\u01b0ng c\u1ea7n \u0111\u1ea3m b\u1ea3o l\u00e0 m\u1ecdi th\u1ee9 m\u00e0 ng\u01b0\u1eddi truy c\u1eadp th\u1ea5y c\u1ea7n thi\u1ebft n\u00ean \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb ngay t\u1eeb \u0111\u1ea7u.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/man-hinh-dau-tien.png\"><img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"620\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/man-hinh-dau-tien.png\" alt=\"L\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng n\u1eb1m ngay trong m\u00e0n h\u00ecnh \u0111\u1ea7u ti\u00ean\" class=\"wp-image-23863\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/man-hinh-dau-tien.png 375w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/man-hinh-dau-tien-181x300.png 181w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/><\/a><figcaption class=\"wp-element-caption\">T\u1ea5t c\u1ea3 nh\u1eefng th\u1ee9 quan tr\u1ecdng \u0111\u1ec1u n\u1eb1m trong m\u00e0n h\u00ecnh \u0111\u1ea7u ti\u00ean<\/figcaption><\/figure><\/div>\n\n\n<p><strong>M\u1eb9o<\/strong>: K\u00edch c\u1ee1 m\u00e0n h\u00ecnh thay \u0111\u1ed5i r\u1ea5t nhi\u1ec1u, v\u00ec v\u1eady h\u00e3y t\u1eadp trung v\u00e0o thi\u1ebft k\u1ebf cho k\u00edch c\u1ee1 m\u00e0 h\u1ea7u h\u1ebft ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n s\u1eed d\u1ee5ng, \u0111\u1eebng b\u1eadn t\u00e2m qu\u00e1 nhi\u1ec1u \u0111\u1ebfn c\u00e1c thi\u1ebft b\u1ecb t\u1ed1i t\u00e2n nh\u1ea5t, v\u00ec n\u00f3 c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 k\u00edch c\u1ee1 m\u00e0n h\u00ecnh m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n ch\u1ee7 y\u1ebfu d\u00f9ng. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Su_dung_cac_dau_hieu_de_dinh_huong_mat\"><\/span>3. S\u1eed d\u1ee5ng c\u00e1c d\u1ea5u hi\u1ec7u \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng m\u1eaft<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hi\u1ebfm khi c\u00f3 trang landing page n\u00e0o ng\u1eafn t\u1edbi m\u1ee9c m\u00e0 n\u00f3 kh\u00f4ng c\u00f3 n\u1ed9i dung n\u00e0o b\u00ean d\u01b0\u1edbi m\u00e0n h\u00ecnh \u0111\u1ea7u ti\u00ean, v\u00ec th\u1ebf m\u00e0 vi\u1ec7c bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 ch\u1ec9 d\u1eabn \u0111\u1ed3 h\u1ecda \u0111\u1ec3 h\u01b0\u1edbng m\u1eaft xu\u1ed1ng l\u00e0 \u00fd t\u01b0\u1edfng t\u1ed1t.<\/p>\n\n\n\n<p>Nh\u1eefng g\u1ee3i \u00fd n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m con tr\u1ecf theo ngh\u0129a \u0111en, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c m\u0169i t\u00ean, c\u0169ng nh\u01b0 c\u00e1c h\u00ecnh d\u1ea1ng kh\u00e1c, \u1ea3nh, h\u00ecnh \u0111\u1ed9ng, hay th\u1eadm ch\u00ed c\u00f3 kh\u1ea3 n\u0103ng vi\u1ebft n\u1ed9i dung h\u1ea5p d\u1eabn \u0111\u1ebfn \u0111\u1ed9 ng\u01b0\u1eddi d\u00f9ng c\u1ea3m th\u1ea5y vui v\u1ebb mu\u1ed1n cu\u1ed9n chu\u1ed9t v\u00e0 \u0111\u1ecdc ti\u1ebfp.<\/p>\n\n\n\n<p>C\u00e1c t\u00edn hi\u1ec7u \u0111\u1ecbnh h\u01b0\u1edbng t\u01b0\u01a1ng t\u1ef1 n\u00ean \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u00ecm th\u1ea5y l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng c\u1ee7a b\u1ea1n. S\u1eed d\u1ee5ng b\u00f4i \u0111\u1eadm, c\u00e1c m\u00e0u c\u00f3 s\u1ef1 t\u01b0\u01a1ng ph\u1ea3n v\u00e0 m\u1ed9t h\u00ecnh d\u1ea1ng d\u1ec5 nh\u1eadn bi\u1ebft &#8211; n\u00fat b\u1ea5m (button) ph\u1ea3i th\u1ef1c s\u1ef1 tr\u00f4ng gi\u1ed1ng n\u00fat b\u1ea5m (h\u00e3y c\u1ea9n th\u1eadn c\u00e1c thi\u1ebft k\u1ebf ph\u1eb3ng, ho\u1eb7c t\u1ed1i gi\u1ea3n c\u00f3 th\u1ec3 l\u00e0m h\u1ecfng n\u00fat b\u1ea5m) &#8211; \u0111\u1ec3 <strong>CTA n\u1ed5i b\u1eadt so v\u1edbi ph\u1ea7n c\u00f2n l\u1ea1i<\/strong>. B\u1ea1n th\u1eadm ch\u00ed c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c m\u0169i t\u00ean, h\u00ecnh \u0111\u1ed9ng \u0111\u1ec3 thu h\u00fat th\u00eam s\u1ef1 ch\u00fa \u00fd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Trinh_bay_cac_san_pham_dich_vu_trong_doi_thuc\"><\/span>4. Tr\u00ecnh b\u00e0y c\u00e1c s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 trong \u0111\u1eddi th\u1ef1c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cho th\u1ea5y s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng trong \u0111\u1eddi s\u1ed1ng th\u1ef1c nh\u01b0 th\u1ebf n\u00e0o c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch gh\u00e9 th\u0103m m\u01b0\u1eddng t\u01b0\u1ee3ng ra b\u1ea3n th\u00e2n h\u1ecd \u1edf v\u1ecb tr\u00ed \u0111\u00f3. N\u00f3 c\u0169ng l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3, nhanh ch\u00f3ng gi\u00fap gi\u1ea3i th\u00edch c\u00e1ch s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng ra sao. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/san-pham-doi-thuc.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"825\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/san-pham-doi-thuc-1024x825.png\" alt=\"S\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong \u0111\u1eddi th\u1ef1c th\u1ebf n\u00e0o?\" class=\"wp-image-23865\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/san-pham-doi-thuc-1024x825.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/san-pham-doi-thuc-300x242.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/san-pham-doi-thuc-768x619.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/san-pham-doi-thuc.png 1047w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">\u1ea2nh ch\u1ee5p m\u00e0nh h\u00ecnh t\u1eeb website c\u1ee7a Vbee, h\u1ecd \u0111\u00e3 ch\u1ee7 \u0111\u1ed9ng \u0111\u01b0a s\u1ea3n ph\u1ea9m trong \u0111\u1eddi th\u1ef1c \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ea3m nh\u1eadn t\u1ed1t h\u01a1n v\u1ec1 d\u1ecbch v\u1ee5 chuy\u1ec3n v\u0103n b\u1ea3n th\u00e0nh gi\u1ecdng n\u00f3i. Vbee l\u00e0 m\u1ed9t trong c\u00e1c c\u00f4ng ty c\u00f3 trang ch\u1ee7 r\u1ea5t gi\u1ed1ng landing page, v\u1ec1 m\u1eb7t c\u00e1 nh\u00e2n, t\u00f4i th\u00edch thi\u1ebft k\u1ebf n\u00e0y c\u1ee7a h\u1ecd<\/figcaption><\/figure><\/div>\n\n\n<p>D\u00f9 l\u00e0 b\u1ea1n s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh, hay ho\u1ea1t \u1ea3nh t\u1eebng b\u01b0\u1edbc, hay c\u00e1c video demo, b\u1ea5t k\u1ec3 h\u00ecnh th\u1ee9c n\u00e0o th\u00ec c\u00e1c y\u1ebfu t\u1ed1 th\u1ecb gi\u00e1c v\u1eeba k\u1ec3 \u0111\u1ec1u c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Khu v\u1ef1c \u1ea3nh hero (\u1ea3nh \u1edf n\u01a1i n\u1ed5i b\u1eadt, d\u1ec5 thu h\u00fat) l\u00e0 v\u1ecb tr\u00ed t\u1ed1t nh\u1ea5t \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Loai_bo_thanh_dieu_huong_menu_navigation_va_cac_yeu_to_gay_phan_tan_khac\"><\/span>5. Lo\u1ea1i b\u1ecf thanh \u0111i\u1ec1u h\u01b0\u1edbng (menu navigation) v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 g\u00e2y ph\u00e2n t\u00e1n kh\u00e1c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u1ed9t trang landing page t\u1ed1t l\u00e0 trang <em>ch\u1ec9 t\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i duy nh\u1ea5t<\/em>, v\u00ec v\u1eady h\u00e3y gi\u1ea3m thi\u1ec3u c\u00e1c phi\u1ec1n nhi\u1ec5u kh\u00e1c c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch truy c\u1eadp b\u1ecf \u0111i. <\/p>\n\n\n\n<p>H\u1ea1n ch\u1ebf t\u1ed1i \u0111a vi\u1ec7c \u0111\u01b0a v\u00e0o c\u00e1c li\u00ean k\u1ebft kh\u00f4ng c\u1ea7n thi\u1ebft v\u00e0o landing page (c\u00f3 kh\u1ea3 n\u0103ng s\u1ebd khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng r\u1eddi kh\u1ecfi trang \u0111\u00edch c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ebfn c\u00e1c trang kh\u00e1c). Nh\u1eefng li\u00ean k\u1ebft b\u1ecb xem l\u00e0 kh\u00f4ng c\u1ea7n thi\u1ebft bao g\u1ed3m menu \u0111i\u1ec1u h\u01b0\u1edbng, c\u00e1c n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng b\u1ed5 sung, ho\u1eb7c th\u1eadm ch\u00ed k\u1ec3 c\u1ea3 li\u00ean k\u1ebft quay l\u1ea1i trang ch\u1ee7. <\/p>\n\n\n\n<p>Trang landing page c\u1ee7a b\u1ea1n s\u1ebd ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t n\u1ebfu n\u00f3 \u0111\u1ee9ng \u0111\u1ed9c l\u1eadp m\u1ed9t m\u00ecnh.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/loai-bo-dieu-huong.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1023\" height=\"664\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/loai-bo-dieu-huong.png\" alt=\"Trang landing page lo\u1ea1i b\u1ecf \u0111i\u1ec1u h\u01b0\u1edbng\" class=\"wp-image-23862\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/loai-bo-dieu-huong.png 1023w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/loai-bo-dieu-huong-300x195.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/loai-bo-dieu-huong-768x498.png 768w\" sizes=\"(max-width: 1023px) 100vw, 1023px\" \/><\/a><figcaption class=\"wp-element-caption\">Landing page c\u1ee7a trang sachcuhanoi[.]com lo\u1ea1i b\u1ecf thanh \u0111i\u1ec1u h\u01b0\u1edbng<\/figcaption><\/figure><\/div>\n\n\n<p>M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c v\u1ec1 vi\u1ec7c lo\u1ea1i b\u1ecf \u0111i\u1ec1u h\u01b0\u1edbng \u1edf trang landing page:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/loai-bo-dieu-huong2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"817\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/loai-bo-dieu-huong2-1024x817.png\" alt=\"Lo\u1ea1i b\u1ecf \u0111i\u1ec1u h\u01b0\u1edbng \u1edf trang landing page\" class=\"wp-image-23869\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/loai-bo-dieu-huong2-1024x817.png 1024w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/loai-bo-dieu-huong2-300x239.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/loai-bo-dieu-huong2-768x613.png 768w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/loai-bo-dieu-huong2.png 1040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">V\u00ed d\u1ee5 th\u1ef1c t\u1ebf t\u1eeb lading page c\u1ee7a m\u1ed9t trung t\u00e2m d\u1ea1y ti\u1ebfng Anh (summit[.]edu[.]vn)<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Gom_cac_bang_chung_xa_hoi_xac_thuc\"><\/span>6. G\u1ed3m c\u00e1c b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i (x\u00e1c th\u1ef1c)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>H\u1ea7u h\u1ebft ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n \u0111\u1ee7 th\u00f4ng minh \u0111\u1ec3 kh\u00f4ng tin v\u00e0o c\u00e1c chi\u00eau tr\u00f2 ti\u1ebfp th\u1ecb \u0111i\u1ec3n h\u00ecnh (v\u00ed d\u1ee5 &#8220;ch\u00fang t\u00f4i l\u00e0 s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 t\u1ed1t nh\u1ea5t, ho\u00e0n h\u1ea3o nh\u1ea5t cho b\u1ea1n!&#8221;, &#8220;gi\u00e1 r\u1ebb nh\u1ea5t, ch\u1ea5t l\u01b0\u1ee3ng cao nh\u1ea5t!&#8221;). <\/p>\n\n\n\n<p>Kh\u00f4ng quan tr\u1ecdng vi\u1ec7c b\u1ea1n t\u1ef1 ngh\u0129 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea3n th\u00e2n t\u1ed1t nh\u01b0 th\u1ebf n\u00e0o, \u0111i\u1ec1u m\u00e0 b\u1ea1n c\u1ea7n quan t\u00e2m \u1edf \u0111\u00e2y l\u00e0 c\u1ea7n ph\u1ea3i \u0111\u01b0a ra l\u1eddi ch\u1ee9ng th\u1ef1c t\u1eeb c\u00e1c kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u00e0 t\u1eeb c\u1ed9ng \u0111\u1ed3ng th\u00e0nh vi\u00ean \u0111\u1ec3 <strong>b\u1ed5 sung s\u1ef1 tin c\u1eady<\/strong> cho c\u00e1c tuy\u00ean b\u1ed1 c\u1ee7a b\u1ea1n, m\u00e0 ngay c\u1ea3 l\u1eddi ch\u00e0o m\u1eddi t\u1ed1t nh\u1ea5t c\u0169ng s\u1ebd thi\u1ebfu.<\/p>\n\n\n\n<p>Nh\u01b0ng ng\u01b0\u1eddi d\u00f9ng s\u1ebd kh\u00f4ng tin t\u01b0\u1edfng l\u1eddi \u0111\u00e1nh gi\u00e1 hoa m\u1ef9 t\u1eeb anh A, ch\u1ecb B, hay m\u1ed9t kh\u00e1ch h\u00e0ng chung chung n\u00e0o \u0111\u00f3. B\u1ea1n c\u1ea7n &#8220;nh\u00e2n h\u00f3a&#8221; c\u00e1c l\u1eddi ch\u1ee9ng th\u1ef1c n\u00e0y. Ngh\u0129a l\u00e0 ch\u00fang c\u1ea7n bao g\u1ed3m th\u00f4ng tin c\u00e1 nh\u00e2n chi ti\u1ebft h\u01a1n, ch\u1eb3ng h\u1ea1n nh\u01b0 h\u1ecd t\u00ean \u0111\u1ea7y \u0111\u1ee7, ngh\u1ec1 nghi\u1ec7p, n\u01a1i \u1edf, ng\u00e0y mua h\u00e0ng, \u1ea3nh ch\u00e2n dung ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 c\u1ea3 video.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/loi-chung-thuc.png\"><img loading=\"lazy\" decoding=\"async\" width=\"687\" height=\"657\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/loi-chung-thuc.png\" alt=\"V\u00ed d\u1ee5 v\u1ec1 l\u1eddi ch\u1ee9ng th\u1ef1c\" class=\"wp-image-23867\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/loi-chung-thuc.png 687w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/loi-chung-thuc-300x287.png 300w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/><\/a><figcaption class=\"wp-element-caption\">V\u00ed d\u1ee5 v\u1ec1 l\u1eddi ch\u1ee9ng th\u1ef1c \u0111\u01a1n gi\u1ea3n t\u1eeb m\u1ed9t landing page c\u1ee7a trung t\u00e2m d\u1ea1y n\u1ea5u \u0103n (hocnghebep[.]vn). D\u00f9 kh\u00f4ng ho\u00e0n h\u1ea3o, l\u1eddi ch\u1ee9ng th\u1ef1c d\u1ea1ng n\u00e0y v\u1eabn \u0111\u1ee7 t\u1ed1t trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p.<\/figcaption><\/figure><\/div>\n\n\n<p>V\u00ed d\u1ee5 v\u1ec1 l\u1eddi ch\u1ee9ng th\u1ef1c kh\u00e1c t\u1eeb m\u1ed9t trung t\u00e2m d\u1ea1y ti\u1ebfng Anh:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/loi-chung-thuc2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"996\" height=\"910\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/loi-chung-thuc2.png\" alt=\"V\u00ed d\u1ee5 v\u1ec1 l\u1eddi ch\u1ee9ng th\u1ef1c c\u1ee7a h\u1ecdc vi\u00ean t\u1eeb trung t\u00e2m ti\u1ebfng Anh\" class=\"wp-image-23868\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/loi-chung-thuc2.png 996w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/loi-chung-thuc2-300x274.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/loi-chung-thuc2-768x702.png 768w\" sizes=\"(max-width: 996px) 100vw, 996px\" \/><\/a><figcaption class=\"wp-element-caption\">V\u00ed d\u1ee5 v\u1ec1 l\u1eddi ch\u1ee9ng th\u1ef1c c\u1ee7a c\u00e1c h\u1ecdc vi\u00ean t\u1eeb m\u1ed9t trang landing page c\u1ee7a trung t\u00e2m d\u1ea1y ti\u1ebfng Anh (summit[.]edu[.]vn) &#8211; n\u00f3 kh\u00e1 \u1ed5n v\u00ec r\u00f5 r\u00e0ng h\u00ecnh \u1ea3nh c\u1ee7a ng\u01b0\u1eddi h\u1ecdc.<\/figcaption><\/figure><\/div>\n\n\n<p>Th\u1ec3 hi\u1ec7n s\u1ef1 uy t\u00edn \u1edf h\u00ecnh th\u1ee9c &#8220;\u0111\u00e3 t\u1eebng h\u1ee3p t\u00e1c v\u1edbi c\u00e1c doanh nghi\u1ec7p, \u0111\u01a1n v\u1ecb l\u1edbn&#8221; c\u0169ng l\u00e0 m\u1ed9t ki\u1ec3u ch\u1ee9ng th\u1ef1c t\u01b0\u01a1ng \u0111\u1ed1i hi\u1ec7u qu\u1ea3:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/loi-chung-thuc3.png\"><img loading=\"lazy\" decoding=\"async\" width=\"828\" height=\"207\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/loi-chung-thuc3.png\" alt=\"\u0110\u00e3 t\u1eebng h\u1ee3p t\u00e1c v\u1edbi c\u00e1c doanh nghi\u1ec7p l\u1edbn\" class=\"wp-image-23870\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/loi-chung-thuc3.png 828w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/loi-chung-thuc3-300x75.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/loi-chung-thuc3-768x192.png 768w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/a><figcaption class=\"wp-element-caption\">Tr\u00edch t\u1eeb trang ch\u1ee7 c\u1ee7a vbee[.]vn<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Noi_dung_ro_rang_hap_dan\"><\/span>7. N\u1ed9i dung r\u00f5 r\u00e0ng, h\u1ea5p d\u1eabn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>N\u1ed9i dung ch\u00e0o m\u1eddi c\u1ea7n ph\u1ea3i r\u00f5 r\u00e0ng v\u00e0 tr\u1ef1c ti\u1ebfp. Kh\u00f4ng n\u00ean v\u00f2ng vo tam qu\u1ed1c. D\u00f9 m\u1ed9t s\u1ed1 d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 c\u1ea7n n\u1ed9i dung ch\u00e0o m\u1eddi d\u00e0i h\u01a1n (v\u00e0 h\u1ec7 qu\u1ea3 l\u00e0 trang landing page d\u00e0i h\u01a1n), nh\u01b0ng \u0111a s\u1ed1 tr\u01b0\u1eddng h\u1ee3p b\u1ea1n s\u1ebd c\u00f3 l\u1ee3i h\u01a1n n\u1ebfu gi\u1eef trang landing page ng\u1eafn g\u1ecdn. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/vi-du-ve-loi-chao-moi.png\"><img loading=\"lazy\" decoding=\"async\" width=\"483\" height=\"409\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/vi-du-ve-loi-chao-moi.png\" alt=\"L\u1eddi ch\u00e0o m\u1eddi d\u1ecbch v\u1ee5 ng\u1eafn g\u1ecdn, \u0111\u1ea7y \u0111\u1ee7, x\u00fac t\u00edch\" class=\"wp-image-23871\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/vi-du-ve-loi-chao-moi.png 483w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/vi-du-ve-loi-chao-moi-300x254.png 300w\" sizes=\"(max-width: 483px) 100vw, 483px\" \/><\/a><figcaption class=\"wp-element-caption\">V\u00ed d\u1ee5 t\u1eeb vbee[.]vn, v\u1edbi l\u1eddi ch\u00e0o m\u1eddi d\u1ecbch v\u1ee5 ng\u1eafn g\u1ecdn, tr\u1ecdng t\u00e2m, m\u00e0 v\u1eabn \u0111\u1ea7y \u0111\u1ee7.<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Giu_toc_do_tot\"><\/span>8. Gi\u1eef t\u1ed1c \u0111\u1ed9 t\u1ed1t<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Th\u1eddi gian t\u1ea3i trang \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn mong mu\u1ed1n mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. N\u1ebfu trang c\u1ee7a b\u1ea1n c\u1ea7n h\u01a1n 3 gi\u00e2y \u0111\u1ec3 t\u1ea3i tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m m\u1ea5t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n<p>Tr\u00e1nh l\u00e0m n\u1eb7ng trang c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 kh\u00f4ng c\u1ea7n thi\u1ebft, c\u00e1i ch\u1eafc ch\u1eafn s\u1ebd l\u00e0m ch\u1eadm trang &#8211; m\u1ecdi th\u1ee9 b\u1ea1n th\u00eam v\u00e0o c\u1ea7n ph\u1ea3i c\u00f3 m\u1ee5c \u0111\u00edch c\u1ee5 th\u1ec3 (t\u1ea1i sao b\u1ea1n l\u1ea1i th\u00eam th\u00f4ng tin \u0111\u00f3 v\u00e0o?). C\u1ea7n \u0111\u1ea3m b\u1ea3o l\u00e0 t\u1ea5t c\u1ea3 \u1ea3nh ph\u1ea3i \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u v\u00e0 b\u1ea1n nghe theo c\u00e1c l\u1eddi khuy\u00ean v\u1ec1 c\u1ea3i thi\u1ec7n t\u1ed1c \u0111\u1ed9 website c\u1ee7a Google.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/toc-do-lading-page.png\"><img loading=\"lazy\" decoding=\"async\" width=\"989\" height=\"779\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/toc-do-lading-page.png\" alt=\"T\u1ed1c \u0111\u1ed9 c\u1ee7a trang landing page c\u1ea7n t\u1ed1t\" class=\"wp-image-23873\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/toc-do-lading-page.png 989w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/toc-do-lading-page-300x236.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/toc-do-lading-page-768x605.png 768w\" sizes=\"(max-width: 989px) 100vw, 989px\" \/><\/a><figcaption class=\"wp-element-caption\">T\u1ed1c \u0111\u1ed9 nh\u01b0 tr\u00ean kh\u00f4ng qu\u00e1 t\u1ed1t &#8211; nh\u01b0ng \u0111\u1ee7 d\u00f9ng.<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Thiet_ke_giao_dien_phu_hop_voi_thiet_bi\"><\/span>9. Thi\u1ebft k\u1ebf giao di\u1ec7n ph\u00f9 h\u1ee3p v\u1edbi thi\u1ebft b\u1ecb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nhi\u1ec1u chi\u1ebfn d\u1ecbch ng\u00e0y nay nh\u1eadn th\u1ea5y l\u00e0 c\u00f3 m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi truy c\u1eadp s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 m\u00e0n h\u00ecnh thi\u1ebft b\u1ecb nh\u1ecf h\u01a1n, t\u00ednh t\u01b0\u01a1ng t\u00e1c s\u1ebd b\u1ecb h\u1ea1n ch\u1ebf h\u01a1n, v\u00e0 t\u1ed1c \u0111\u1ed9 t\u1ea3i trang s\u1ebd ch\u1eadm \u0111i (so v\u1edbi c\u00e1c thi\u1ebft b\u1ecb m\u00e0n h\u00ecnh l\u1edbn).<\/p>\n\n\n\n<p>T\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec1u tr\u00ean \u0111\u1ec1u kh\u00f4ng t\u1ed1t cho t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion rate) tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, v\u00ec v\u1eady b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o l\u00e0 thi\u1ebft k\u1ebf c\u1ee7a ch\u00fang ta ho\u1ea1t \u0111\u1ed9ng t\u1ed1t tr\u00ean nhi\u1ec1u k\u00edch c\u1ee1 m\u00e0n h\u00ecnh. B\u1ed1 c\u1ee5c m\u1ec1m d\u1ebbo, CTA (call to action) \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 h\u01a1n, v\u00e0 h\u00ecnh \u1ea3nh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thu nh\u1ecf ho\u1eb7c lo\u1ea1i b\u1ecf \u0111i ho\u00e0n to\u00e0n.<\/p>\n\n\n\n<p>PS: b\u1ea1n c\u1ea7n ki\u1ec3m tra c\u1ea9n th\u1eadn giao di\u1ec7n tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Khi ch\u00fang ta thi\u1ebft k\u1ebf landing page, g\u1ea7n nh\u01b0 100% l\u00e0 thi\u1ebft k\u1ebf th\u00f4ng qua c\u00e1c thi\u1ebft b\u1ecb m\u00e0n h\u00ecnh l\u1edbn. Do v\u1eady b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng l\u01b0\u1eddng tr\u01b0\u1edbc \u0111\u01b0\u1ee3c giao di\u1ec7n xu\u1ea5t hi\u1ec7n ra sao tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Trong khi nhi\u1ec1u kh\u1ea3 n\u0103ng l\u00e0 kh\u00e1ch h\u00e0ng l\u1ea1i ch\u1ee7 y\u1ebfu truy c\u1eadp tr\u00ean m\u00e0n h\u00ecnh nh\u1ecf. Ng\u00e0y nay c\u00e1c tr\u00ecnh t\u1ea1o trang (page builder) ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t, \u0111\u1ec1u c\u00f3 c\u00e1c t\u00f9y bi\u1ebfn s\u00e2u cho c\u00e1c k\u00edch c\u1ee1 m\u00e0n h\u00ecnh kh\u00e1c nhau. Do v\u1eady \u0111\u1ec3 t\u1ed1i \u01b0u h\u00e3y ch\u00fa \u00fd \u0111i\u1ec1u ch\u1ec9nh c\u00e1c thi\u1ebft k\u1ebf sao cho ph\u00f9 h\u1ee3p nh\u1ea5t. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/dieu-chinh-cho-thiet-bi-di-dong.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"475\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/dieu-chinh-cho-thiet-bi-di-dong.png\" alt=\"\u0110i\u1ec1u ch\u1ec9nh thi\u1ebft k\u1ebf tr\u00ean m\u00e0n h\u00ecnh di \u0111\u1ed9ng\" class=\"wp-image-23933\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/dieu-chinh-cho-thiet-bi-di-dong.png 1000w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/dieu-chinh-cho-thiet-bi-di-dong-300x143.png 300w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/dieu-chinh-cho-thiet-bi-di-dong-768x365.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption class=\"wp-element-caption\">\u0110i\u1ec1u ch\u1ec9nh thi\u1ebft k\u1ebf tr\u00ean m\u00e0n h\u00ecnh di \u0111\u1ed9ng<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Kiem_tra_va_cap_nhat_trang_landing_page\"><\/span>10. Ki\u1ec3m tra v\u00e0 c\u1eadp nh\u1eadt trang landing page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u00e1c l\u1eddi g\u1ee3i \u00fd tr\u00ean quan tr\u1ecdng \u0111\u1ea5y, nh\u01b0ng test A\/B trang \u0111\u00edch c\u1ee7a b\u1ea1n l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 b\u1ea1n \u0111\u1ea3m b\u1ea3o chuy\u1ec3n \u0111\u1ed5i l\u00e0 cao nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 c\u1ea3m gi\u00e1c l\u00e0 ti\u00eau \u0111\u1ec1 \u0111ang ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng hi\u1ec7u qu\u1ea3? B\u1ea1n mu\u1ed1n c\u00e2u h\u1ecfi c\u00f3 th\u1ee9 t\u1ef1 kh\u00e1c \u0111i trong form? C\u00f3 ph\u1ea3i s\u1ebfp c\u1ee7a b\u1ea1n kh\u0103ng kh\u0103ng r\u1eb1ng n\u00fat CTA c\u1ea7n ph\u1ea3i c\u00f3 m\u00e0u t\u00edm m\u1ed9ng m\u01a1?<\/p>\n\n\n\n<p>H\u00e3y ki\u1ec3m tra n\u00f3 tr\u01b0\u1edbc khi kh\u1eb3ng \u0111\u1ecbnh! V\u00e0 quy\u1ebft \u0111\u1ecbnh c\u1ee7a b\u1ea1n n\u00ean d\u1ef1a v\u00e0o d\u1eef li\u1ec7u thay v\u00ec thu\u1ea7n t\u00fay tr\u1ef1c gi\u00e1c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Can_nhac_su_dung_mau_template\"><\/span>11. C\u00e2n nh\u1eafc s\u1eed d\u1ee5ng m\u1eabu (template)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ai c\u0169ng mu\u1ed1n m\u00ecnh tr\u1edf n\u00ean \u0111\u1eb7c bi\u1ec7t. Nh\u01b0ng n\u1ebfu b\u1ea1n m\u1edbi trong giai \u0111o\u1ea1n \u0111\u1ea7u (ho\u1eb7c b\u1ea1n c\u00f3 ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf), b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng b\u1eb1ng c\u00e1ch <strong>s\u1eed d\u1ee5ng c\u00e1c m\u1eabu c\u00f3 s\u1eb5n<\/strong> v\u00e0 t\u00f9y ch\u1ec9nh n\u00f3 ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n d\u00f9ng WordPress th\u00ec <a href=\"https:\/\/wordpress.org\/plugins\/coming-soon\/\" target=\"_blank\" rel=\"noreferrer noopener\">plugin SeedProd<\/a> c\u00f3 th\u1ec3 l\u00e0 kh\u1edfi \u0111\u1ea7u t\u1ed1t. Ngo\u00e0i ra b\u1ea5t c\u1ee9 \u1ee9ng d\u1ee5ng n\u00e0o t\u01b0\u01a1ng t\u1ef1 tr\u00ecnh x\u00e2y d\u1ef1ng trang (page builder) \u0111\u1ec1u c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra \u0111\u01b0\u1ee3c trang landing page t\u1ed1t, c\u00f3 ch\u0103ng kh\u00e1c bi\u1ec7t l\u00e0 th\u1eddi gian ng\u1eafn d\u00e0i m\u00e0 th\u00f4i.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/cac-mau-landing-page.png\"><img loading=\"lazy\" decoding=\"async\" width=\"709\" height=\"480\" src=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/cac-mau-landing-page.png\" alt=\"C\u00e1c m\u1eabu landing page\" class=\"wp-image-23861\" srcset=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/cac-mau-landing-page.png 709w, https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/cac-mau-landing-page-300x203.png 300w\" sizes=\"(max-width: 709px) 100vw, 709px\" \/><\/a><figcaption class=\"wp-element-caption\">V\u00ed d\u1ee5 c\u00e1c m\u1eabu landing page c\u1ee7a SeedProd<\/figcaption><\/figure><\/div>\n\n\n<p><em>(L\u01b0\u1ee3c d\u1ecbch t\u1eeb b\u00e0i vi\u1ebft: <a href=\"https:\/\/unbounce.com\/landing-page-articles\/landing-page-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Landing Page Best Practices c\u1ee7a Unbounce<\/a>, c\u00f3 b\u1ed5 sung m\u1ed9t s\u1ed1 thay \u0111\u1ed5i cho ph\u00f9 h\u1ee3p v\u1edbi b\u1ed1i c\u1ea3nh ng\u01b0\u1eddi d\u00f9ng WordPress v\u00e0 Vi\u1ec7t Nam)<\/em><\/p>\n\n\n\n<p><strong>L\u01b0u \u00fd<\/strong>: C\u00e1c v\u00ed d\u1ee5 trong b\u00e0i \u0111\u1ebfn t\u1eeb m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 th\u1ef1c t\u1ebf. Nh\u1eefng th\u00f4ng tin \u0111\u00f3 l\u00e0 v\u00ed d\u1ee5 \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 minh h\u1ecda cho b\u00e0i c\u1ee5 th\u1ec3 v\u1ec1 landing page, v\u00e0 ch\u1ec9 thu\u1ea7n t\u00fay cho m\u1ee5c \u0111\u00edch h\u1ecdc t\u1eadp. N\u00f3 kh\u00f4ng h\u00e0m \u00fd b\u1ea5t c\u1ee9 s\u1ef1 \u1ee7ng h\u1ed9 hay ph\u1ea3n \u0111\u1ed1i n\u00e0o v\u1ec1 m\u1eb7t c\u00e1 nh\u00e2n ng\u01b0\u1eddi vi\u1ebft, d\u1ecbch \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u00f3.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u1edd \u0111\u00e2y vi\u1ec7c t\u1ea1o trang landing page c\u00f3 th\u1ec3 kh\u00f4ng kh\u00f3 kh\u0103n g\u00ec l\u1eafm. S\u1eed d\u1ee5ng tr\u00ecnh x\u00e2y d\u1ef1ng trang d\u1ea1ng k\u00e9o th\u1ea3 (drag and drop) nh\u01b0 SeedProd hay Kadence Blocks l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 tr\u00f4ng chuy\u00ean nghi\u1ec7p r\u1ed3i m\u00e0 kh\u00f4ng c\u1ea7n k\u1ef9 n\u0103ng cao v\u1ec1 l\u1eadp tr\u00ecnh, v\u00e0 &hellip;<\/p>\n","protected":false},"author":1,"featured_media":24498,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[343],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00e1ch t\u1ea1o trang Landing Page hi\u1ec7u qu\u1ea3 &#8226; Ki\u1ebfn c\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kiencang.net\/landing-page-tot\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00e1ch t\u1ea1o trang Landing Page hi\u1ec7u qu\u1ea3 &#8226; Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"Gi\u1edd \u0111\u00e2y vi\u1ec7c t\u1ea1o trang landing page c\u00f3 th\u1ec3 kh\u00f4ng kh\u00f3 kh\u0103n g\u00ec l\u1eafm. S\u1eed d\u1ee5ng tr\u00ecnh x\u00e2y d\u1ef1ng trang d\u1ea1ng k\u00e9o th\u1ea3 (drag and drop) nh\u01b0 SeedProd hay Kadence Blocks l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 tr\u00f4ng chuy\u00ean nghi\u1ec7p r\u1ed3i m\u00e0 kh\u00f4ng c\u1ea7n k\u1ef9 n\u0103ng cao v\u1ec1 l\u1eadp tr\u00ecnh, v\u00e0 &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kiencang.net\/landing-page-tot\/\" \/>\n<meta property=\"og:site_name\" content=\"Ki\u1ebfn c\u00e0ng\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/anhducnguyen87\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-04T00:50:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-20T23:07:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kiencang.net\/wp-content\/uploads\/2023\/07\/cach-tao-landing-page-hieu-qua.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nguy\u1ec5n \u0110\u1ee9c Anh\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 ph\u00fat\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"C\u00e1ch t\u1ea1o trang Landing Page hi\u1ec7u qu\u1ea3 &#8226; Ki\u1ebfn c\u00e0ng","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kiencang.net\/landing-page-tot\/","og_locale":"vi_VN","og_type":"article","og_title":"C\u00e1ch t\u1ea1o trang Landing Page hi\u1ec7u qu\u1ea3 &#8226; Ki\u1ebfn c\u00e0ng","og_description":"Gi\u1edd \u0111\u00e2y vi\u1ec7c t\u1ea1o trang landing page c\u00f3 th\u1ec3 kh\u00f4ng kh\u00f3 kh\u0103n g\u00ec l\u1eafm. 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